It’s a small everyday, carry sort of tactical fixed knife, a fixed blade knife that you could use for everyday cutting chores or for getting yourself out of that proverbial sticky situation with another human being. I was drawn to it immediately as I am to many many tops knives, but I like this one, because it has some of the characteristics of small, fixed blades that I like to carry on a sort of daily basis.
I kind of come in and out of carrying a fixed blade as a sort of tertiary blade I go through stages is what I mean and right now I am in that stage and in previous fixed blade carry stages. I have, I have gotten other knives. Some tops knives some cold steel knives, but I’ve also made a few of my own just just to sort of fit the kind of profile. That’s handy for me to carry on an EDC basis and I don’t like carrying fixed blades in my front pocket, which I think is a cool idea in a small little pocket sheet.
It’s just not for me, so this 2019 new tops knife rapid strike is well. Let’s just say it’s incredibly appealing to me: I have taken off the clip that came with. It came with this very nice and very stout metal, clip steel. I think – and I replaced it with this in the waistband loop. It’s just my preferred. Carry I usually carry it canted like this, my belt running through here and then it sort of, and then this in my pants and then this sort of sticking out under my shirt.
This knife comes in two configurations, two edge configurations and I chose the double edged. It’s rare that I find double edged knives or that there are double edged knives that are appealing to me. I do like daggers, but I just don’t really have any so when I saw this and that you could get it in double edged. I jumped all over it, it kind of has, as you see when I do size comparisons, it has some of the major qualities of a slender fixed blade knife that I I really like.
So let me get into it. Rapid strike 2019 tops usually tops, does their knives in 1095 high carbon steel, this one they made in 154cm, and now I suspect, that’s because this is a small tactical, fixed blade that you might carry close to your body and 1095. Isn’t always the best thing for that when you’re carrying a knife close to your body and you’re, sweating and and spending all day with it near you, I’ve had knives, especially with this sort of bead blast on them, start to rust on me, yeah pretty quickly.
You know by the end of the day, let’s say so. I think they went with the right steel here with the 154cm, which is quite easy to resharpen, but but holds its edge nicely and with a knife like this you’re not going to be out batoning wood with it or doing much heavy utility chores with it. Though you could, especially in the single blade at a single-edged configuration, this is more of a back-up knife and and as such, I got it with that double-edged 154cm, as I mentioned and g10, the other characteristic commonly found in tops knives is micarta.
This one has this black g10, the beautiful red liners – and this to me very appealing, jimping pattern which carries all the way around the blade, but does not sit proud of the g10. So it’s not going to it’s not going to a grove ate your hands, but if you’re really gripping hard and digging into it, you’ll get some functional gription from this at first I was a little bit concerned about schmutz getting in there a little mud and that Kind of thing, but then I realized you’re, not I’m not anyway, going out in the field and the field being my backyard and using this to do anything heavy.
So there’s not really going to get much stuff in there. Maybe some lint, but you just blow it out and it’s gone. This handle here is topped. The pommel is topped with this pyramid pyramidal shape here, that’s perfect for glass breaking and if you’re, in Reverse grip – and I like to cap the cap, the back of the handle in reverse grip, it’s a little pointy. But if you get the crook of your finger right on there, it kind of fits nicely.
So I very much like the handle. It is quite slender, and I gave it to a guy at work to hold on to and he’s got really big hands and he found it a little too slender for him. But for me, if it’s fits very nicely, these three or four jumps right here work. Great to capture your thumb there I don’t want to say aggressive, but let’s say assertive: they don’t know they’re not going to tear up your thumbs, but your thumb is not going to slip up onto that double edge.
I would imagine even on a thrust and chances. Are you going to be thrusting this into something soft anyway, but I have not tested that for sure. But what I can tell is especially with gloves these are really going to grip, because they really grip on my thumb. You’ll see this little nut here and you might wonder what that is. That’s that helps make the connection with the Kydex see that little that little inverse dimple it gives a very positive connection with the with the Kydex sheath, but over the week I’ve had this.
I’ve had this. For about a week, the Kydex has loosened or worn into a perfect perfect fit, or I can just give it a little nudge with my thumb on this little peak and it pops right out and then, when I’m returning it to the sheath, it doesn’t take a Lot of effort to get in and just into place, it’s perfect, it’s a perfect fit, no rattle, no nut in very nice sheet. So the ergonomics on this thing are quite nice.
For me, like I said, someone with big giant hands, might might find it a little slant to slender. It’s got this great problem for knocking heads or breaking glass. I’ve got the double edge for for it closed in CQB work, the kind of stuff I do on a daily basis. You know what I mean and it’s got these two really kind of ridiculously unfunctional lanyard holes, I’m not even sure what they’re for maybe they’re, not even lanyard holes but they’re, so small nothing’s really going to go through there, except maybe some some sewing thread yeah.
So I find this knife incredibly appealing at four-inch blade, eight and a half inches overall, it’s kind of in a sweet spot for me, so size comparisons. Let’s take a look at a couple of other knives that it might compare nicely to. We have first I’ll start with another great small EDC. Fixed blade, tops knife, the cut four, you can see it’s about the same size same shape, and if you have this knife, it’s got just about the same jimping, but look at how much more massive.
This thing is now: there is a benefit to having the round and the round end of the pommel and the curved handle in the way I carry it, which is on the back like this, because it kind of curves up and hides nicely, whereas this kind of Protrudes straight straight out, so they both have their their pluses and minuses, but these two compared nicely same size, same kind of purpose, at least for me, though, this one has much more of a utility and outdoors bent to it.
Another knife that this compares nicely to is the CRKT little knife here designed by Lucas Burton Lee. I can’t remember what it’s called so sorry, but you could look it up and find it same kind of deal. You got this small small, fixed blade knife without, with a pretty handy little handle and a very grippy handle actually and a nice little slender blade that you can hide away. This is not as light as this, so I would not be hanging this from my neck as a neck knife, but it’s kind of in the same ballpark and some of you might be thinking what I’m thinking, which is this tops rapid strike, compares very similarly or Favorably with the cold steel spike now granted it’s about five times.
The cost is the cold steel spike. You get every spike in the cold steel catalog for the price of the rapid strike, which is 119 bucks double-edged. I think it’s a hundred and ten without the double edge, but it’s if you have a tops spike, I mean I’m sorry if you have a cold steel, spike, you’ll kind of get a very good idea of how this carries. Even though this is much lighter. That’s jimping I added and then let me get out one other knife that is kind of a an oddball in this comparison, but would kind of be carried for the same purpose and that’s the cold steel, safe maker, the big one same kind of purpose.
It’s a knife you’re going to keep on you to pull out and stick into somebody. If you know if, if words fail, I guess – and I speak cavalierly about this. Of course, that would be a horrible thing and I would never want that to happen to me, but let’s just be real, that’s the purpose of this kind of knife. So this showing you this shows you the different kind of option you could have for a double edged, tuck away.
Hideaway knife: you have the benefit of about the same blade length with a much shorter package. Then again, it’s a much wider package and it’s got this grippy kraton handle which, which snap snags and grips on to clothing and such so everything everything you’re going to look at is going to have pluses and minuses. But this this rapid strike is is really a fit in the bill of these days. You can take off the handle scales using a small.
This is not. These are torques using a small, Torx, wrench and clean under there. If you get too much grime and grit slidin under there, so it’s sort of modular, if you will and you could you can make a fresh handle for it, which would be kind of cool, green micarta. I think, would look awesome. But then again I like green. My card on just about everything get these out of the way, bring this up. Yes, here it is the tops rapid strike.
It says y 2, 8 5. Here I’m assuming that’s the model number and there it is. I highly recommend it. I love tops knives and this one is no exception. They have a couple of really really cool, looking knives coming out this year and I’m thinking to check in some more of them out. If I do, I will show them off for sure, and I definitely want to do a article on my small but growing tops collection. I’ve been told I move and handle the knife too much, and it’s hard to look at so for that.
I apologize put this down all right. Thank you. Guys, thanks for reading, take care, you
Knives and daggers are awesome! Plain and simple, right? Let me say, I enjoy my dagger collection with a little music playing in the background.
I was sent this item to take a peek at and share with you guys if I liked it so yeah. So thank you to the Erin Condren team for sending this my way. So the particular focused planner that I have there’s two separate options. This one is $ 39. You can personalize it.
I believe that there is a charge for that. Possibly you can always do. I think it’s down here, if I remember right, but there’s oil options and there’s also like the blind imprint, which is like reverse and brass embossing kind of so anyways. I chose not to personalize all so you can choose your calendar options, they’re all 12-month options, and you can start it like July to June or like all the way to just like January to December.
If that makes sense, so I got mine for a January through December. This book size is a 5 by 8, there’s also a 7 by 9 and then the 7 by 9. The larger one is $ 44. So let me show you what the 5 by 8 looks like next to a life planner. This is my current life planner that I am still working in until July. It might be July by the time you see this, I’m not sure but yeah. So this is the size different for you guys it’s like all the way up there, and then this one has a like luxe cover where this I got.
Ta looks cover this past year and I really love it so yeah, it’s like the same. You know nice hard board basically, but it’s very like it’s like a leather like feeling on there and it comes with a black coil. I’ve actually never had a black coil before I don’t think I don’t think I’ve ever had a black coil anyways but yeah. This is the black coil. Clearly it is so much smaller than the life planner one, but that’s because there’s less pages so, let’s open her up – and I should say also it only comes with the black cover – doesn’t have any options with that.
So, let’s open her up, donc done! Oh so pretty still has the woven wonder on the other side – and this is the focused planner from Erin Condren and I’ve actually never seen one of these in person before by the way so like bear with me. I’ve readed other people’s articles, but I’ve never actually like had one in my hands before this is kind of exciting. Alright. So then we have 2019 2020 holidays, which is great because you know you can start your planner anytime, but it is still a 12 month planner and then we’ve got important dates to remember and then all the months and then some notes pages and then there’s like These little oh cool, there’s like little cutouts and then here is your month at a glance which is great and then there’s a little next month over here, which I am loving, that they did that in the new Erin Condren life planners as well.
If you’re interested in that I’ll put a link somewhere for you, so this is January, and then this reminds me of like one of my dad’s planners that he had, but it was like way smaller. It’s a teeny, tiny, but it had these little like lifti tabs. That were just like that, so that’s kind of cool anyway, so this is kind of like where you can put, I don’t know it looks like maybe like notes or something for the month, so on this side, there’s some little circles, which basically are I don’t know To me, they look like checkboxes, but it seems like it’d, be really easy to make this really whatever you want cuz, it’s kind of pretty simplified over here.
It just says, notes and then aligned page and then same over here. Oh, are these undated? What I’m confused? Oh okay, so like there’s, no, like weekly pages hold on okay. So sorry, I’ve never seen these before alright. So I guess that this, maybe it would be your weekly page but it’d be like a Monday through Friday or like whatever five days. You work like one. Two three four five and then like notes, I don’t know, but that’s cool like if you just want to keep track of your schedule this way.
I think that is a really cool idea and then, like week, one of the month week, you know week two week, three four and you know sometimes there’s five, that’s kind of cool. I like that. You kind of like make it whatever you want, which is nice, so I know a lot of people really like this for just like sitting on their desk. You know if you work like in a more corporate place, and you really don’t want like this on your desk.
I don’t care, but I don’t. I actually don’t bring my planner to work, but I do have lots of accoutrements on my desk, which is totally fine in my working environment, and I totally understand if it’s not in yours. But this would be like a really easy thing to like. Take with you to like a meeting or something like that. Oh I should also mention the focus. Planner collection also has just like notebooks as well so yeah, but that’s something that take a peek at on the erin condren website.
I do not have one of those, but it is, you know something to look at if you’re in stir stir yield but yeah, let’s get to the back and see if there’s anything else back here, because sometimes there is – and sometimes there is not so we got To go all the way to December here we go done all right, so you’ve got our pages for the week. Okay and the very end hold on says. Arriving at one goal is the starting point to another: isn’t that the truth, and then on the back? It has also the woven wonder luxe cover on the back as well, so yeah these are really kind of cool.
I know this was like a really quick little walkthrough article, but this is pretty plain: there’s not much to it, but I can totally see you know certain types of people wanting to use something like this either on their desk or maybe it’s a family calendar or Something like that and yeah this is, this is actually really kind of cool. So let me know down in the comments. Are you a focused planner person? Are you a life planner person or maybe you’re, like a deluxe monthly person? I mean I don’t know, but let me know down in the comments below so that is going to be it for me today on the erin condren focus planner.
I hope you guys enjoyed the article if you did make sure to give it a thumbs up, feel free to subscribe, and I will have an Erin Condren link down below for you guys, if your first time ordering from Erin Condren there is a special link for You, which will give you $ 10 off of your first purchase, Erin Khan, is going to send you a couple of different emails, and one of those emails will actually have a $ 10 unique coupon code.
For you, it’s a full disclosure. When you use your $ 10 off coupon and your item ships, then I get a $ 10 credit towards the website as well. There’s also another link. If you are someone, that’s ordered with Erin Condren before that’s just a link to the website, full disclosure on that one as well. It does say down there as well, but it is an affiliate link and I do get a small Commission for you guys using that link for me, sending it you there, so that really helps my blog and also Doyle’s bacon and kibble budget.
You know so anyways. Thank you guys so much for reading hope you enjoyed and I will see y’all in the next article bye guys well folks, it’s time to kick it old-school.
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This guy has his hands in multiple things. He’s a digital marketer he’s done some other things in music industry being a manager. So you guys are going to get a lot of great information for you, I’m not from him, I’m not going to waste your time. I want to hop right into it. So what’s up Corey, I don’t pretty good man just now.
This heat, a man that he didn’t Georgia dawg all right so, like just start here, there’s always the best place to start tell everybody how you got into the music industry in the first place. So my background, pretty much comes from publicity. I started out being an intern, so I all right more, like an assistant to a publicist. I was more so in the media world. You know getting placements on blogs and like magazines and local press and stuff like that, and that kind of transferred into me working on the publicity and marketing team for like a boutique label, which was pretty much just like a upstart label between some guys with some Money without y’all want to start a label, come work for us, so that to me doing that for about a year to an anthem that kind of transition into managing artists, which I did up until about four or five months ago.
I, which led me into my own marketing thing but kind of freelance marketing working for people, don’t like influencer marketing and Spotify, playlists and stuff like that. Okay, but – and I cared to you guys – this guy is serious. I would even have them up here, especially him. Being in the marketing space, y’all know what I do so y’all going to learn some great things from him. Now, when we talk about this label, though you said, you worked at a label was just like a label.
He said two guys with some money he’s just talking about, they got the check and they said he want to start one where they’re already experienced in the industry, so it was pretty much. Two people saw one of the guys. His name is Jonathan, hey he’s the publicist that I was working for. It was his business partner who was a guy that was new to the music industry, but he had the fun. So I kind of get everything off the ground like I said these two guys were like yo.
You know we kind of have a vision for a label that we want to start. We have something that we want to do. We know can’t come kind of help. Us with it what my like first footprint or like real serious foot, praying the music. Ok came from now for all the marketers out there and managers. I know so many people want to start a label so before we get deeper to your personal story, what’s the biggest thing you felt like kept that label from surviving a lot of people trying to start labels these days, yeah, not really, not really, knowing the cultural Landscape, I would say because, like I said like, it was two guys who they had the money to do everything I that was really any idea like.
I could come up with about. How much is it yeah we could, she could say, yeah Thursday, so this pretty much them not not really knowing what they got themselves into. Like I said, with the other guy, coming from a publicity standpoint, he’s so used to pushing everything from like. Oh, like the the perspective of a publicist or journalists, which you know we all know like it comes it’s a lot more to comes with yeah starting to label.
So I don’t say that’s the only thing. I really saw wrong with them, because I had other things like like took like really not. We say cultural landscape. What you’re talking about there like knowing like you know, which press is good press for the demographics are trying to get into? You know sunlight which, which light influencers are like really making an impact on what you’re trying to get into, or like just observing like the overall like cultural landscape of like who are the people that we’re trying to get out of music in front of.
It was very much just like a thumb spaghetti at the world technique, but they were child going for it, as opposed to like you know. Who is this person that we’re trying to reach? Who is the fans of our music? So they understand how to like identify their needs to demographic in to reverse engineer from that so they’re, pretty much is like like they were. Also every pretty much is like. We also like doing the music side, which everyone from my experience, everyone who gets really involved in the music side doesn’t like to do the other stuff like they don’t like to kind of go that that customer profile you know.
So I honestly that’s really the only thing I see nothing like their artists were like cool artists. They weren’t, like the best like most serious. Are they also had artists, who kind of like took advantage of the situation? Okay, who, like did in the shouldn’t, have been taken advantage of the situation, so those things that I’m sure a lot of you guys are going through, but uh though some things definitely keep in mind when I started label and yet that money is not everything everybody.
I know a lot of people are like looking to get some money or they say all they need is money, but I’ve talked to people who have been on tours with artists that have had millions of dollars back in them, whether it is their own cuz. They got it somehow, or investors and artists, just straight flopped yeah, I’m talking about millions of dollars, so it’s not all just the money. If you don’t know the customer profile, I had a like to do a lot of things that he knows how to do.
You know, then, it’s not as easy as this game. Everybody lies, everybody makes the game see ya, like I said money. Isn’t everything like at some point? There’s only you like, no matter how much money you spend on something at some point it kind of has to like grow us all that isn’t what I’m saying like the money is to get the ball rolling, but once the ball start, the ball has to roll. That’s real like what do you? What are you doing more so today? What some more so your day to day when it comes to the services you offer artists, so I pretty much like you said, like focus more something like digital music marketing yeah.
It’s mostly me doing influencer marketing on Instagram YouTube and then some of it well actually most of it is Spotify playlist thing, so I pretty much figure out ways that we can check out these digital blogs and digital platforms and connecting with people who make sense with The audience that you’re trying to reach and then get you placed into those places, okay, so a lot of artists are trying to get in contact with people like you now for your from your perspective, what are some of the things that keep you from working with? Everybody because everybody, I know who’s taking it seriously, they aren’t scamming out here they filtered, they don’t just work with everything are that reaches out to them.
So what are some of the turn offs that you have when it comes to artists? Who hit you up? I mean with it being the music industry. I personally it helps if I really like the music it just if anyone working with music, it makes it a lot easier when you like this one because like when you hitting that point, it’s kind of saying no yeah, it makes you want to okay. I really do like this song. I believe it’s like, I believe in it.
So let me go so. Personal preference probably comes in two, like 70 %, like the clients I work with and the rest just like how serious do I believe me like I’m something like do. Are you doing this because, like your friend told you that you need to do this or you, it is something like you can’t look into and like you’re building your team, you realize by you I’m either guy that does what you do! None! No! None of us have the time to do it so like seriousness – and I like personally tell you got you the most.
So it’s nothing about like how their brand looks, aesthetically or like if they’re but oh music is mastered or something like that. Yes, okay, so quality. Definitely goes into it too, like I wouldn’t work with someone who, like recorded a song or like a phone soft way, so quality does definitely matter. So I, like the branding stuff that stuff can be changed. You know something like yeah, especially with like I’m, not at the point where, like I’m working with like superstars, I’m usually working with artists with China, I get that fan base started so like, luckily for them, they’re coming to a point where, like most people, don’t know Who they are like know just to be like honest, like you know, you might have like 100 200 fans but still know, there’s a hundred hundreds of millions of people out there who don’t know who you are yeah, so they have the luxury of like kind of Growing a lot developing their brain is that go which is look like what I like the most.
I don’t really worry about that kind of stuff, but even the worst brand or someone with the worst branch still has fans out there. They just have to figure out how to reach those fans and each other they’re, bringing light to that person. So I’m more so like interested in helping you figure out, like alright where’s your niche and whether you have to do like fit in that niche. Okay, yeah. So I know you’ve been a manager before what are some of the issues you see a lot of artists have when it comes to the manager, artist, dynamic um.
I think one realizing like the difference between what exactly a manager does, as opposed to like what artists like to think of as label services like managers are more so like, like strategic advisors in a sense, whereas, like they’re there to kind of help you map out The game plan to everything but they’re, not necessarily the people who, like fund the game plan, it’s pretty much like like in my opinion.
Imagine someone who looks at that network looks at your network and then figure out like how can we put a game plan together and make sense for what we do have yeah, and how can we figure out a way to get to the things that we don’t Have access to so I just thinking like a lot more artists have to just kind of like really like realize. Like? Are you at a point where you need the dynamic like? Do you really need a manager that you have anything going on so why you need to be managed? You know some I do have enough.
Do you have enough people trying to reach out to you in a week that you need someone to count my filter? All these conversations, if not any like honestly, you don’t like a manager in my opinion, is probably like the third thing. You should get like everything. After what a lawyer – and I wasn’t so good at counting – I guess – you’re – not making my manager would be a second. So I was like a lawyer an accountant any like a manager but like if you’re not making money in a lawyer.
First, definitely if you can like and then imagine okay, why you set up um. I just like. I feel, like a lot of artists, give themselves. Hang it up into legal situations just because they’re so stuck in it like it’s so stuck in the now, which is my big thing, is I try to get a lot of artists to think of their careers? Is like a business like you wouldn’t want to make a bad business isn’t decision today because you know say you’re in a tight spot.
Yo Carmen comes back on my bike. She now it’s like two or three years later yeah, so I feel like artists kind of needs to go into their situations, knowing, like all the legal things surrounding the things they think they’re. Just like you know everyday normal things for like the artists to do. You know, like I’m, going to take this song, that I have a sample and I’m going to upload a sound car anyway, because in their mind, like yeah, I’m going to be big one day, but this is going to be it then your song goes.
Viral gets two million streams, and then you have, you know, send the artists other artists, here’s about now. You have $ 500,000, losing it hands because yeah, you know something. You didn’t kind of talk to someone about this first and no one is more versed in legal matters than the lawyer like, even as a manager like, I would tell ourselves we’re going to like you’re like this is what I’ve seen from like I’ve heard, or what I’ve read yeah, but let’s not make any moves on it and lets me talk to somebody else.
Who knows you know if I know 20 % when he finds my nose 90 % about hey. That’s a manager. Lot of managers will not do that they’re just going to mislead the only going to our decision educated on stuff. Now and with that being said, I know what a bit of artists that have gotten caught up in some legal situations with their manager because they get in that relationship, for they really get poppin. But then they move into a label and then now the label can’t really move on things, and you know certain stuff gets right with the manager.
If that manager like y’all might be parting ways for whatever reason or the manager might be more demanding or something just harder to deal with, you know the same way of things like jay-z and Dave like their situation. I don’t know all the details, but I always know that Dame Dash was looked at somebody from the label standpoint that was hard to deal with yeah, right and and that could work for you, but some people that might work against them where they say.
I don’t want to be with this manager because they’re not savvy and they’re messing up my business. I got a part ways, but you can’t just part ways. We all have problems if you already got a legal agreement and that’s the best way to think about. It is like divorce. Yes, everybody talks about, never know who you win so y’all get the worst and how ugly these divorces and marriage you get same thing would have managed.
They all got something legal like y’all are legally married in business, and then you don’t like this person. Y’All are already had some disagreements and then next thing you know you know each other or people start acting real shady next thing. You know they they going to want a bigger cut than you think and like just just yeah having a lawyer first like even if you decide to get a manager and don’t have a lawyer.
That’s like long-term, like at least like for the agreement with the manager. Have like go find someone who knows of a lawyer like someone that you trust that can function the direction of a lawyer yeah like never signing, of course, like never sign anything yeah with someone. You don’t know – and I’ve heard horror stories too, about like managers who like to catch artists when they’re like in positions – I don’t know anybody they sign, so there’s no violating agreement and, like you said, like three years later, five years later, whatever yeah you’re stuck with This person, so I it does come down to like, like you said, like I feel like every business relationship is kind of like dating innocence, was like you know you, wouldn’t you want proposal growth, y’all haven’t.
Even when I got coffee, you know someone come up. You, like you out, like your music, I want to manage you. I want to see if I can develop something cool. You know come in yet a couple more of my shows, I was kind of talking to south you’ll, see. Let me figure out, as a person see how what I think this could be give me some some references about who yo yo, whoever says, but who are your three closest friends are like who, who are three artists that just know you that I can call math? Let yo, what’s this guy about yeah, because they’re people in the industry that might not even like that person that person might have, they might even be a decent at that time, but they might have messed up so many of their relationships in the industry.
They’re not going to be to move anyway, so you get a contact, get some referrals and see hey yo you heard of such and such you know this person and they can’t vouch for their character yeah. You know that they can’t vouch for their ability to actually perform and he really putting yourself in a position where you just added another you to the team, all right. Well, switching gears a little bit man.
I know you work with a Spotify playlist a lot and be working any other type of playlist other than Spotify um. No yes, like I’m learning, these are right now yeah and it’s not really as much as because like Spotify place and platform, is a lot more open than like other kind of streaming platforms like Apple has. The people that make sceptile is yeah. Youtube’s account. Oh yeah. I just make out laughs: oh yeah, do not know unless you know what it’s like you can’t.
You got company with the gatekeepers first say yes or no. Okay got you. So what is like? Maybe two pieces. He says when you talk about Spotify playlists, go for the little guy, like don’t cuz. Why I, like Spotify, has a monopoly on the large players, of course, because it’s their platform, yeah and then outside their labels, have the monopoly on the other large player. So, like probably about 80 % of all the players over, like 200,000, followers are owned by you.
The Spotify are these companies that made your labels on. So, like that’s kind of where I even myself, I kind of go into the special alright, who are these regular people that have built up playlists for whatever reason like? How can we find these people in every chart to them? Yeah? No, I didn’t tell clients all the time you know if I can get you a hundred five thousand five other playlists, that’s just as good as me.
Getting you one. You don’t sound like fifty thousand five hundred about the pilot playlist, so it’s kind of like it’s pretty much like micro influencing in the Spotify world is like going for. Those guys and tip number two I was saying is just no way your song fish. So I don’t think that, just because the playlist has whatever amount of numbers that your song is going to fit because, especially with play, let’s play, Spotify playlists are very like either you move curated or, like very tell it’s like a specific sound.
So it’s like you’re a trap: rapper your song isn’t going to do as well and like a chill right, platters, it’s like someone who makes music like sound like a sob or I can make jingles or something like vice versa, like you know, like a pop artists, Song isn’t going to do well on like a country, music playlist, just because it has having many people, thought you’re going to get the listeners which nothing not going to get like the return of listeners, not get the people who are like who generally like care about.
Just long past is first listen, so those are the two things I was looking, but let’s look for a like way. You make sense: let’s not just picture someone, because you know a lot of people come here like, but do you make sense that that make sense, Fe so last question when it comes to what you’re working on right? I know that you mentioned that at some point. You do want to have a late all right, so what does it take for anybody out there who wants to have a label at some point that maybe not already have some super connected positions like you saying you want to have a label one day and you’re Talking more so in the future, instead of just starting one.
Now, how come you’re not just trying to start one now like most people would just say: hey, I got a label and we get an artist, and after you talk about how it comes, what do you got? What do you feel like you need to do before you push yourself in that position to actually start one? I feel like. Luckily, I’ve been like blessed to kind of come from being inside of a machine, even though it wasn’t like a very large machine.
I still saw like the day-to-day operations of people who work like trying to sell a brand were actually like running a label from day to day yeah. So that means I know, issues work like I know this is like more work than I honestly could put on myself at the moment and then more work than like. I would be willing to like find artist who believes in that citizen. Like I don’t have my structure together, so it’s not your kind of putting like this belief in our structure.
That leaves me even though I were together so my game, frenemies a couple of years is just like. Let me find these people who can help me with the Lego when I do get to that point. Like do things like, I know I wouldn’t know how to do or like things are, like, I don’t know as much about like 20 % things, so it’s like yeah. I know at some point if I have a label like I’m, going to need some he’s going to have to start going doing doing towards the noise show.
I don’t know how to put it all together. So let me do what I’m doing now and let me meet some promoters know some who working with artists, get cool with announcing. Then when I come back in two years, not like y’all have his artists. I know you’re still touring shows up LA. Let’s put my artists on the show, it’s kind of breaking me: let us go from that, so I’m pretty much at the point where I would much rather build the connections and also build like the legal structure in the business structure that comes with you know only Labor, because it still is a business that in today, like I said you got ta have.
I would much rather focus on building those right now and come back in the year, because artists aren’t going we’re going to be ton of the artists every day of every year. You know somebody’s going to be out there right. So it’s just pretty much me like getting my networking my stuff in order before I like launch it out into the world like that. You know I mean coming from the marketing side, like marketing is one of the larger portions of light, how people break an artist, so it’s like even now, once I get I started late, but we don’t have to spend X amount of dollars on the marketing team Because I know what I’m doing I’ll just trained two people in the know kind of don’t it’s nothing.
I was doing now. At least we have a leg up. All right nobody’s got to figure out other pieces to the puzzle. So that’s kind of out look at it, but mmm makes sense. My perfect band of extreme value of the people – I already know you have been definitely y’all got ta. Follow this man at Corey. Does savor Savior, that’s Koh all right. He WA da SAV, oh I’ll, put it somewhere to the screen or something like that, but definitely follow a man.
You know if you need his services or whatever just follow mom. He stays up on game. He moves pretty heavy in Atlanta and I’m sure he’s in other cities as well as they do in the industry. Y’All are you know, bran mash, I’m looking forward to having him one blog again, because he has a knowledge, a lot of knowledge for you guys anything. You want to leave with best thing. One thing I do want to leave everybody with is just take this seriously and treated like a business and everything to move for you really easily.
I promise you pervy way for real for us all right. You know what to do hit that subscribe, but
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You would have to guess what this film is about. Frustrating. Isn’t it Not knowing what’s going on? That’s the situation for everyone who can’t hear Captions make articles accessible, Which is also handy for people who want to read article in loud environments Or where you need to be very, very quiet, There’s something about great design that allows it to go practically unnoticed.
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”, But for that to happen, websites and apps need to be properly coded. “ Go, Cancel,?” Voice. Recognition could help lots of other people with temporary limitations too, like an injured arm “ Place order.”. It can also prevent injuries becoming worse, like RSI, Repetitive, Stress, Injury Or for people simply preferring voice “. Some people can’t see the text on this screen..” “. Fortunately, computers can convert text to speech.
”. It’s technology that many people who are blind have been relying on for years. But it’s also important for many people with dyslexia And very useful for people who have difficulty reading text As well as some people who just like to multi-task. But for this to work. Websites and apps have to be properly coded, Which has the added benefit of helping search engines index websites’ contents. Better Poor layout can be very frustrating And the same applies to the Web.
Good design involves good layout, and that means a better user experience. This includes clear headings: navigation bars and consistent styling. Any web user will get frustrated with bad layout and design. Complex layouts also make finding information difficult or impossible for people with visual disabilities, And they are confusing for people with cognitive and learning disabilities who need clarity and consistency of the presentation.
Bad design also impacts anyone who isn’t particularly confident around computers. All the right gears can be put in motion. The hands can be at the exact place they need to be, But if you don’t get the response that you’re expecting you’ll end up wondering if there’s some sort of problem, It’s the same on the Web. Without clear notifications and feedback, people are quickly disorientated and confused, Especially error messages, which are often complex and confusing.
Yet making the understandable is usually quite simple. Making websites and apps, predictable and understandable makes them accessible to people with cognitive and learning disabilities and more usable for everyone, Especially for people with lower computer skills. Trying to hit a small target requires lots of effort. Many websites and applications try to thread the needle, But on the Web we can make areas for clicking and tapping larger and easier to use, Which is handy on mobile devices, especially when we might be moving around at the time, Which is critical for people with reduced Dexterity, What’s right, for you doesn’t necessarily work for the next person.
Customization isn’t always just a question of preference, though Sometimes it’s a necessity Being able to adjust. The text is crucial with low vision and dyslexia Properly. Coded websites and applications allow the text to be customized. For example, to change its size, spacing font and colors without loss of functions or clarity Instead of saying “ To postulate a conceit more irksome than being addressed in sesquipedalian, syntax is adamantine”, it is better to say, “ Being spoken to in unnecessarily long and complicated language Is a pain”, Yet many websites lack structuring using headings lists and separations, Or they use overly complex language jargon and unexplained acronyms.
It makes them difficult and unappealing for many people, including non-native speakers, and makes them unusable for people with cognitive and learning disabilities Not being able to use your computer because you mouse doesn’t work is frustrating. Many people use only the keyboard to navigate websites, Either through preference or circumstance, Whether it’s temporarily limited mobility, a permanent physical disability or simply a broken mouse.
The result is the same Websites and apps need to be operable by keyboard Web accessibility Essential for some useful for all
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What’s up Matt man appreciate it appreciate everything good, a man like you have you have managed, but at this point he said about 20. Influencers connected with you know, 40-plus influencers. Of course the Rabi whirls lit twins and now you’ve even moved into management. You have in a very social world right, a very social media landscape. You have one of those unique perspectives where we hear so much on the front end from I want to be an influencer, I’m going to be an artist but you’re one of those guys behind the scenes that have been able to help get an impact from not Just the views but make money right and obviously you’re needed, because so many people don’t know how to make that connection.
So I’m interested to hear first and foremost what what made you get into it. Knowing that I Robbie world was a friend of yours, but what made you truly pursue it and say I see this as a true business. Well, I guess the budgets got, the promos got bigger and more starts to come and it was a guy. It came, it started to be more just like a little. Oh can you shot me out type of thing, like Brian started, to reach out okay and what really shifted like everybody knows.
My story see my other articles of how, like Robbie world is my best friend and how he began to blow up on vine and the rest is history, but like it really started to hit. When I got my first budget from Atlantic Records the biggest bucket from a budget from Atlantic Records, so we actually met Jordan and Justin overhead. We met them at rolling loud in Miami. That’s why I will forever go to every rolling out in Miami for the rest of my life because we met them there, and then we got a big budget for Sherlock mafia and I was like wow and they say how much is it going to cost for The main ones – and I sent them this this budget – that was at this time, a big budget and they approved it, and I was like wow.
This is for real. No, this is for real, say y’all. We need to tighten up and we need to really start doing more of this and start and and and then it’s like. That’s it’s a business now yeah! You know if you promos that come to the DM for, like smaller music artists, that just wanted to put the song in the skip, but that really hate all that once I was like. I can continue to do this all over and over again, and I was just just what I thought for myself, but they actually needed it.
I had one email, one of my influences. You know they creators artists. Did they don’t like to do certain things? I don’t like to check the email, so I just went email. So, let’s go through this email see we get. It was a contact from journey’s journey’s yeah, one of my influences that work with Brandon got fans and I responded to the lady and they say yeah. We want to give him out, I think it’s, they flew him out to Philadelphia, really nice check with other Creators, and he was in the winter 2017.
I believe campaign for journeys. He was on all the banners in all the stores, all the magazines that they sent out all over the United States, and that was a big deal and I was like man. We have to go higher. We have to go bigger when it comes to this. Okay, before I get tonight’s, the next question I want to say is not me, I’m it’s not you as me. Okay, can you project a little bit just for the mics? Okay? Absolutely! No! No! I want to make sure they good, okay production, I’m sure you’re.
Alright, you mentioned something that was extremely important to me. You said this isn’t just like posting paying for promo there’s a real business. How do you know that it’s that transition, or can anybody who’s already getting a certain amount of hey? Can you pay for my arm for a shoutout type thing and those people just transition into the business? How do you make that transition happen? Well, I truly believe that anybody can do it.
It’s how you go about it, but you can get a promo and it’s like. Oh, I just draw it up, but let’s really sitting and think about how I could make this promo very creative and how I can get put my thought into it and how you handle like oh yeah. Let’s just do just send me any money, I’ll cash out know y’all. Send you an invoice, you know. So it’s just how you handle the situation, yeah, how you carry yourself, because you can always just throw something up and then, when you don’t live that way, and you look at it as a real business, even like just not with the promo, just overall being a Creator is a business because there’s so many opportunities that can come if your portfolio, like your Instagram, like your social media platforms, those are portfolios.
You know, if you look at it that way, you’ll start to attract the bigger the bigger things. Okay, so you have to take the quality in mind: you have to start building the portfolio and then handle those back hand, systems like invoice, and things like that right. So you can can look legit exactly look that other side of this right. Let’s see that, okay, even for myself tuna, add this in I like to look for a while and it worked.
You know I was using a Gmail, but now I got a business, that’s in like it’s influencers at Keith, Dorsey calm and I realized like Wally’s. Bigger agencies won’t even accept emails from a gmail account over spine. And now, since I have my business, email, everything’s, look like okay, these people running a business and it makes me as a manager. So what I’m trying to negotiate things for them. It makes me look professional like we know what we’re doing.
So. That’s that small stuff is very strong important. It could be a deck, a media kit, all that it just it changes everything it’s important here, because at that right, people who already have a certain level of business things like that like getting your own email. It’s not that expensive right, but when you’re we’re coming from mentality, I’m just trying to make money and I’m trying to save money at the same time.
You really want to know. Is that really worth it? Cuz they’ll get an email, but that stuff like that? Yeah! Okay, I mean – I even makes me think about some of the emails that I use on cyber parties yeah. So what for you, especially alright? What well actually can kind of touched on this, but it brings me back to the idea of the brand for the fans. All right and look at summer side of things and the brand in terms of dealing with business, the professional brand right, how different are each of those things now? What’s the polished? Look like it on each side, um? Well, it’s! It is a it’s a big difference.
Now always learned by trial and error. When I first started to submit to labels like I used to like just send the links, copy and paste, but then they will come back. These people didn’t know a shout-out to max at 380. When I first actually started to do this, they would respond and say: could you put it together in like a PDF for me, so I had to polish it up and say actually create a deck that had all their pictures.
I spend like hours on this thing on publisher on my Mac and put their analytics together, put this together and put their best in and not just that, but not doing pictures they took on the phone with professional photos hit shots, you know, taking the Getty image Photos that they’ve gotten over the over the past year and putting those things in there and polishing it up it changed it. Just it makes the presentation like everything’s about presentation.
You know, even when we come into a when I bring them to certain places like the presentation of how you walk into the room, how you guys work together, even if, when it comes on the phone going on a plane, because people realize that what I mean, What does that look like look, I like the fact that I mean shows that you, actually you know you do this right, because you have such small details that you think about.
I notice. What does that mean how we well, I make them. Look like the stars that they are so when we come in we’re just not doing anything. It looks like okay they’re on a mission there, so they’re they’re booked to be here. You know they’re already famous people know them, but it’s how we move about like I make sure that we’re all together and we’re there’s different activations in the room I’ll make sure that they’re doing the activations they’re taking the pictures I’ll see who the photographers are.
Even when it comes to music, see who the DJ’s are and get the people who just read different things and how I know, because I get feedback even when it comes to as small as it became like some subliminal now, because on the plane we travel together. Like we always travel together – and I had this – it was kind of weird, but there is this girl that sat next to me on the plane in like the Dayton next day, I got a DM for her.
I was like who is this she’s like? Oh, she sent just long messages. I don’t know who you guys are, but I saw how you work with with your with your group and how much how you took care of them, how you made sure that they had their seats first? How do you make sure that it was just a small sounds like wow? It was creepy at first, but I was like how does she found my butt that happens all the time and people see they see me not necessarily demanding them to do things, but how I’m working with them like pulling them to this back up I’ll.
Do this all the time like this is what we’re going to do. I prepped them before we. This is what we’re going to do. You’re going to walk into the room, there’s going to be interviews, there’s a red carpet. This is how you do your red car, because a lot of the first time doing this stuff is new for them. Like I had two girls that I worked with their mom famous ocean and kongfu, they have a hit song called savage out.
Car active get active and we were able to get activated through fresh Empire for the BT Hip, Hop Awards in Atlanta. They booked them to come there and then walk through a cup. They had never done anything anything before on that scale, so I say hey. This is what I want to do when you’re doing interviews. You need to make sure that you’re listening. So it’s like a development in a way you know, and people really kind of know this debt.
So I want to switch gears a little bit because obviously there’s all that that goes into management. But when we get into the things that people see on the front end that people get so curious about influences from and that’s these platforms from an artist standpoint from an influencer standpoint, we’re how do you look at Instagram, first and foremost, because we hear everybody knows That most people are on there, but then you hear people like Gary Vee saying if the graph is going down and then we start talking about other platforms, how do you look at Instagram and what’s the actual impact you’ve seen it had have on your business and Moves well, Instagram is definitely how sold name and just like wake up in the morning.
Is it’s just automatically in that thing like you want to go brush your teeth, you’re, going to check your Instagram, your Instagram lose to be take your tech messages, Facebook and Instagram. You know, but the thing is it’s been big for us: oh it’s, it has its own ups and downs like the algorithm. You know, but if you study it and you create make it a business and you make it a lifestyle and you keep up with it, then you’ll you’ll go with the flow.
Just like one of things. Oh, we were moving views and likes everybody else going crazy. My team we’re studying it when we look at it was like well, it’s going to be like story. I was going to hurt our brain. No, it won’t because guess what you still get story, promos and all the company’s going to do is see the analytics. Now you know it’s nothing’s going to change, so we’re really had to be. On top of you have to study it.
You got to be ahead of the curve because it’s in it for me for business like I, I can make sure it also helps me connect with other Creators too, like I usually can connect so easily, like I have so many DMS, especially from artists now, who Want to work with me, I have our build relationship with other micro influencers in I saw artists who small, but they have really good potential, so I don’t necessarily work with them like IQ the relationship I’ll give them some tips and ideas.
This is what you need to do, I’m looking at your page. You know so I’ll. Do some free consult, you know, but it helps me to connect to help me to actually stay relevant okay as well and for me knowing, what’s going on like it’s my business, to go down the timeline and see what’s going on, see what’s going viral, so I Can filter that back to my group into my life as well? It also helps me with business, because I don’t when other companies hit me up say: hey wan na do this campaign.
Alright, this thing is going viral. So, let’s use this when, when it’s time to create to help blow whatever product or brand that they have do you think there will be any point where it starts to fall in terms of almost like a bubble right. We know if launchers become more and more expensive on a platform like Instagram over time as they start to learn the game. They were super under price, and now they learn you know, then it start to charge more as they get bigger more money comes in, but then, when Instagram starts to mess with its algorithm and of course, if you’re like you write, y’all are learning it, which anybody Should be doing that artist or whoever, if you’re serious about it, you should take that approach, but just a general macro perspective of it is: let’s go to other platforms.
So do you think the price that y’all or a lot of influencers will have to charge will go down? I think it’s very competitive now, because, especially with a lot of labels like they, some of them are like tight budgets, but my group. Well, I tell them to adjust to who it is like. We like Warner, contacted us through TIG. Now you think it’s a game through Lucchese label and for our artists name poster, and they told me that we only have a thousand like we have more, of course, but we want to start with a thousand, because I want to test it out.
So I said usually roughly a lot of the bigger ones. They only got like maybe three hundred dollars for the post and uses a no less than 700 750 to 1000 and 2500. But I said you know just work with me: they’re going to test it out. They’re going to come back with more, they did and guess what they did. They came back with more so my group knows how to adjust and not just oh, if it’s not 5,000 for the post, I’m not doing it.
You know depend on who it is. You know now, if it’s somebody, that’s like small and like didn’t, of course, take it hard to just kind of wait, but they even if they are small, they still work with lemonade. Sometimes they they’ll just do it because they like the song, you know or they like the product, but it’s just like. I hate it because there are some influences who are just like a hose and they just won’t do anything if it’s not like you don’t have to do that.
You never know. What’s going to happen, you never know this person can blow up in their name artists and then now you like, damn I missed out on opportunity. I could’ve just posted it for him, like you’re, going to make content anyway. So just take the money you know. I know you’re not going to undermined yourself like Oh $ 50, for it now you know, but sometimes you just have to kind of work with people, because it is, it is super competitive, there’s, a lot of influences that are there are getting paid and there are Figuring it out so my group, why we create long term, like we’ve, been working with these labels in these brands for years, because they know how to just when it comes to price.
So that makes a huge difference, I’m here, because I definitely like doing influencer marketing and things like that. I’ve definitely ran into people with or been working on, something for an artist and seen them hit a certain number or or the people say hey. You got this and if you don’t have that for that budget they don’t even respond or I or now this is it this is it and you know some people will do like test campaigns and things like that.
But what you said made me really think about is the fact that that long-term relationship over time yeah, of course, oh, you can’t do it with everybody, because even when people reach out to me for certain um for certain things, you can’t do with everybody. You know diem get flooded, you got to still take care of yourself and what’s going on, but you never know what’s going to happen with somebody you know and where they’re going to be, and also you never know which you’re going to need.
Sometimes you’ll have a tighter budget, sometimes you’ll have a greater budget for you as a manager. Is that kind of one of your did? You feel like you ever had to Train influencers to think that way? Yes, okay, because they don’t know like a lot of them. Just blow up out of nowhere, they had no business skill, they will not respond to stuff they’ll. Just do things very sloppy, like a lot of my time, I’m like really are cuz they’re, especially younger ones.
They don’t know, but I mean well and they know that and I’m you be going at it consistently, but is the ending we’ll get to this later, but like a lot of them, they’re like my brothers and sisters. So it’s like, we have a relationship, so I can do that, like I like what y’all doing like I had so few craters over here. They release a song, but they say here dance until another song said what the heck are ya doing: y’all released a song y’all you’ve made not one trill on your own song, you what’s this dog, it’s all I get to it like.
So it’s just like. I stay on them and I did this jacket available. You have artist development, that’s influenced your development and that’s something that we focus on too, because exactly even when it comes to creating the content like make sure that you created like cuz, it’s like they’ll do a lot of things and they’ll just put it up, and Then the people will come back and they’re like sometimes three or four times, and they didn’t like it.
I’m sorry we’ll put effort into it, don’t just just because, even if it’s I don’t care, if it’s, even if it’s three hundred, if you’re 300, our project should look just the same as your your your ten thousand dollar project always give quality, no matter what it Is and because people it’s about your image, you know they can’t even decipher keep it consistent like one who answer he poses something, and I said he they always saw some of them.
They had to send for approval. I say you know you know you didn’t want to do that, whose are you right you right, I’m going to redo it. I’m like come on just do it right the first time I get it out of the way yeah cuz. They they a lot of them. They so spoiled that they say, oh even when it comes to YouTube articles like oh, it’s just like a job time like what you don’t do, nothing you get up from your room.
Now I would say it is work, but you rather go work at Taco Bell or you will. Wake up out of your bed, create a dope article and post it and get paid to your PayPal, cash shop or whatever or a wire transfer. And you move on about your day: you’d make a decision, oh god, so as you found success personally, how how? How have you changed right and your approach to the game and how you see the industry, as you start, to work more and more with them? Music, as you way before this, I was, I started as a like network marketer.
Okay, like I sold like all the super juices, all the weight loss stuff. Yes, I had that skill, so there that’s the basis of my last interview. I did that that’s the basis of my life. I did that since I was 18 for like 10 years, so all the personal development, like I mean I so well, I got BMWs from companies like I built and I was able to qualify several people on my team. So that’s where the the personal development came to be able to work with people and be a to cross-cultural communication, because the companies were so big we would go like if so many different international law different nationalities.
A part of the company like I had to learn like all these people from Japan, these people from here, so I had to learn very to communicate. So that’s where the communication – it’s straight-up – transferable they’re, not yet. I can see that already then yeah. How have you adjusted as just a business person in general? Have you thought, hey there’s this greater level that you want to do with the music like? Is there still or entertainment? Is there a higher ceiling that you have there, or are you trying to immediately start to flip into outside other industries um? Well, I have other things going on which helps me focus on what I really love like.
I have never been B business like being different. Real estate things so I have other stuff, that’s operational and I still receive residuals from companies that I’ve done network marketing, but when it comes to influencers and the music, like my goal, like I’m shifting into the next level things I’m learning like at a 3 C, I was really learning like I’m learning from these. I have several mentors in the industry that I look up to like you know, QC, like Coach, K and P.
I really look up to them to have several other ones that I am super close to like footy over. He owns any a, never eat alone studios. They have artists, 24 heavy cash, talk and Mari, so lil. They know that mentor me because they hey. I listen when I talking I’m really listening and that’s the thing is, I don’t know nothing about music, I’m really listening. Even boo, a country like he works with the girls that I work with as well, and I’m really learning I’m literally listening.
Like I’m quiet like I’m nothing about music, nothing that I like, I do so they’re actually mentor me. They don’t really know it. So it helps me to go to the next level and I ask questions even though even working with Jason over at stream cut like I’m literally learning and I like women. Maybe they don’t know that when I asked a question, I’m listening, you know and I’m going to apply that. So it helps polish me because I’m going higher like my goal for 2020 is to get at least three of them.
Sign to a deal are three of the artist influences. A lot of everyone that I work with are influences. They just started you you music, now in it. Yes, some of your music in it really talented, yeah, really dreams of going like eat. Clams ocean come cool, like their song. Savage has over a million streams on Apple music in like a 900k on Spotify. They released this stuff and they wanted articles. Has four million views on these articles for music views on YouTube, so they release stuff, it’s good and they put the same quality of work in as like these bigger artists in and how the industry is a lot of the artists.
Big artists are trying to do the social media trying to get the social media, but they already got it. So a lot of labels are signing them just because of that and they’re getting bigger deals and the best deals that makes sense they bring value. Yes. So for me, what changed me like, I’m shifting from just all just doing this, to trading a solid management company in a solid label, so we’re the ones who are managing I’ll, be able to shift them to the label and hidden.
You know how all those different layers of things work, however, that works, I’m still learning it’s going to happen. Trust me because a lot of them are already being contacted by the law and I’m facilitating a lot of a lot of the label stuff when it comes today. Philosophy because it sounds like it’s what you’re doing or how you think. Primarily you work within the influencer market with translating that into music right and it sounds like that’s the business that takes most of your day-to-day attention.
Yes and but then you mentioned other things that you’re doing Airbnb business, the residual income from network marketing, and maybe any other thing it sounds like you have put energy into other things, but the other thing where you put your money elsewhere, it doesn’t require your attention. Is that correct right? So it’s like you always want to have unlimited, like streams, income, multiple streams of income, so I for the first part of my life, I focus on one thing and then is what it begins: typical my base and every now and then I’ll.
Just kind of like go in and do small things to kind of keep it going. They’re going to be businesslike is just automatic for me, like it’s really easy to do long, as I make sure that I’m managing it. But this is like my main focus because things go up and down. Excuse me, even when it comes to the influencers, there’s different phases of different markets that sometimes it’s high market, like like first of the year spring summer summer, like movement and then like right, now, is kind of like it’s like it’s not super slow.
It’s like not as much because they’re who reached out to me, you got any promos, no I’m working on them nobody’s, especially when how the music industry flows like when it comes to the end of the year, nobody’s really kind of dropping campaigns. Could I want to wait to the first of the year to do that run so I’ll. Make sure that, like my businesses are because once one business here, the other business skin here and keep it going, you know and then in a best world all I’m doing! Well, with the you’ll be all over the place, but do you have to put people in place to kind of run different things, so I put my every business.
I have cleaners that I can hire to come in here and do all these things. You know so. Yeah, it is, it’s super important to make sure you have all that, but that helps me focus on cuz. I’m super passionate about the management, business and the social media, influence and management artists, because, like everyone, I work with this. I’ve been knowing them for like five years, it’s four or five years, and because what Robbie has I’ve been knowing the longest, but I’m it’s a passion when it comes to it like, I really want to see them win because they’re connecting me.
That’s like somebody who I just met not like some people. Some people actually go out to find people to manage my oh. Let me go here, I’m with our managers person. No, they all came to me or or we all knew each other and we figure this thing out. Let’s, how do we make this work? You know and because there’s a different approach, a different passion and it hits different way. Your family with who you work with yeah, so you it’s almost like building from a lifestyle, stand yeah a philosophy.
It’s like I’ve built my life, so I can focus on the area, I’m most passionate about yep and unfortunately, they area that you’re passionate about it’s. Also, a good business yep good, all right. So what do you we’ve talked about these these platforms and obviously you know tik-tok and trailer. We had that conversation which one do you have a favorite one o the other and then, if so, why? In terms of just your personal use, not necessarily saying that other platform is bad um when it comes to like, I just started to really use.
I like tik-tok, because you can really get kind of creative Triller. I like, because it’s for the it’s like more like for the culture like a lot of the artists or using Triller and not just to be biased, but like the trailer fam messes with us, like they work together. So, like I kind of like truly really took us to the office there, and we, you know, told us about you know and it’s simple a lot cuz the platform is very simple and anybody can use it even like an older person can use it.
I think that’s why all the artists, even though the the veteran artists are jumping on and they can just use it or click this you get the song boom, unlike tik-tok, is like all these different things you got. Ta put all these. It’s just it’s crazy that you really have to learn it, but once you learn it you’ll do it. So I mean I would go with trilha first, because it’s it’s a lot simple and it’s like more for the culture and more really what we do.
You know. I work with a lot of the dancers. You know when it comes to social media, and this is a way to go, but they’re, jumping on shoe tick-tock now and they’re, getting a million for holism my mom and going it one of them create as soon as she created. She was at 10,000 followers in an hour. She just started. Posting announced a once on her story and boom. It just started to explode yeah, but tick tock is, is the next wave I like it, because it really can take you to that next level of content, but results.
Oh yeah, each one is just different. It’s going to do something different, I believe, definitely YouTube. You, like YouTube, will change your life and its total is like 9 day, though, because, like ideal is 90 day cuz, I deal with a lot of these real life youtubers in real life instagramers, and sometimes the youtubers looked down on creators like instagram creators like because It’s one of my bros just shake frost and like Robbie that we’re all frenzy to shake shout out to the shake hill.
Why are you doing this like you? Just they don’t they don’t like there’s too much work on Instagram. They believe for a little of nothing because they see it differently but like if you are creator, you were created a lot of the Instagram. I must look at the youtubers, like oh they’re, little douchebags, who do nothing and have no creativity. You know so it’s like night and day like and they battle each other.
Then it’s like clicks like. Oh, this is a youtube click Instagram Cleo. We don’t click together. Like it’s so we’re, like you see this blog, I can go to LA you’ll notice it but they’re all still friends, but it’s like there’s a like dial. We had the YouTube exactly so it’s like it’s it’s night day, but YouTube. Would I’ve seen it bro instagram has changed lines, but I’ve seen a lot of the creator’s get on YouTube and I mean they’re, making twenty thirty thousand a month like we’ve died, read the shade like.
I saw all this do this, but I read the shade, like literally go for nothing to jump on buying a new g-wagen moving his family from one part of the LA to it in the best part of LA and we’re all the parties, because we like we’re Seeing this and I’m like bro, I’m so proud of you just out of nowhere just start to blow up even lana the –, i’m running a lot of the the two girls famous ocean and kungfu.
The two sisters like they have literally they did nothing like – went that they had like almost 300,000 subscribers on youtube and they didn’t even create, but they just started to create these dope articles and like one hit, and we did a prank actually, if this our last Week came from a prank, she did like this prank on her boyfriend. He got really mad. He was like he’s like. I tried to get him down, and this happened, but that article is about to hit a million yeah about the hit of million views.
Is that six hundred, maybe several hundred K now in like a few days and that one article has made, is making like thousands of dollars and I’m like y’all, you see if you create creating, can’t keep pumping and she pumped the next article. It went like a hundred thousand like two hours like if using I keep pumping I’ll keep pumping, keep pumping cuz, that’s money in time. We all have these goals yeah, I want to buy g-wagen.
I want to move your family here. Y’All want to live in these condos, it’s so easy to do because YouTube and came to become like that residual base of your life, where you know you’re going to get 5,000 to 10,000 a month, and then you can go and create yeah just off that article. In doing those articles, that’s going to make you go viral they’re already going viral just to copy. You know it’s so easy to do it.
You sit here and put a ring light up and do whatever it is, and just pranks challenges vlogs like because people wanted their fans can see another perspective of their life. They see the inside. They really want to read that you know and that’s why YouTube is it’s hard though it doesn’t convert, don’t think you’re going to go on Instagram and didn’t blow up your YouTube. No, it’s a whole other different algorithm.
It’s a whole nother different way of doing things and once you’ve figured it out, you can master. You could really do some big things with exactly yep, because they just did one for the first time famous ocean kung-fu, and they had to do what’s called lash BAE with these lashes and they want it like this 30-second 10-second clip in the front, and it was Like honey, that’s like well, it goes in the front, it’s like it was like.
How do I say it? How do I do it, so they got paid a couple thousand to do that. There’s a lot of artists right that have a perspective against doing what your influences are actually right. There’s this conversation where a lot of artists feel like you can’t translate over from an influencer to an artist. It’s my true! I don’t understand he still give themselves to believe that the proof is going to put him that hat.
But what do you? I don’t know? What do you say to this statement like? Well? It’s not true, like I know for a fact, because a lot of the because you could take in like you didn’t notice like a lot of the influences, there were artists they blow it like look. Narthex technically was an influencer troll. That’s why he does the things he does, because it is, you know, and you master and you put things out on certain platforms.
It’s going to blow up and they’re really take talents. It there’s. No, I mean, even if you are not talented, you can get a writer and you can go into the development phase and get a dope beat and it can go. You know it’s just because anything can be created nowadays, but then a lot of them were really passionate about music. So if you’re passionate about it, it’s nothing you can. They can do it, you know, and they got some good stuff in the streams in there I mean I have an influencer that I work with Lovato like he was waiting and freaking Philippines doing.
He was on a YouTube stage exposed to event in a in Asia. Like from a song like, it’s crazy, got verified and blowing up as an artist and with no label. None of that just management. Do you think so, obviously he’s moving a lot of people might not know him right, but do you think that maybe they might kill a lot of artists before they even get started by trying to see that type of popularity and for approval that you don’t really Have to have like, oh this art with the guy you talked about, but oh he’s, killing it and what he’s doing and he and there’s more growth to happen.
But another artist might say: oh well, this isn’t a little baby, alright and I’m trying to be a little baby, and I hear – and I want to have this – this traditional type of record label proper popularity that I’ve seen growing up well, it’s a world is so Big and if you leave that concept alone, you’ll make you’ll do well, you look at artists like Russ. Like live, people don’t even know who he is, but he has stadiums that are packed out and he’s making money and without being like this mainstream name, he has a mainstream name was like mainstreaming in certain niches like us.
We don’t. I never was like it’s weird, because the world is so big like a lot of artists who power like when it come from. They have a million followers and they do a show, and people show up like your fan base. As long as you focus on catering to your fan base and everything else will take off – and it’s good to be like that little baby name or like like that arm, whatever the big names, are it’s good to be that? But you know sometimes if you set your own goal and you said you get what you want like you may just your goal may just perform in front of 30,000 and make you know enough money to live like a superstar and you happy and it didn’t do That somehow, I don’t think some people want to be like, like super super stars, but if you tell us it, you really we’re at some point it’s going to come to that point.
You know whose talent will really take you to the next level. I think that’s important this whole idea that people are still in prison by their own, like local geography were in a world where you don’t have to do that. Yeah right and if you have the time when you said you got ta, find your family. And now you can monetize it without even going and overseas, if you don’t really want to, but of course then going overseas get touring checks or yeah.
Whatever kind of show you can do, give you’re just an influencer, but that’s it’s interesting that people are still confined to those ideas where the door is opening. You look in the other direction, yeah. Okay. My last question that I would like to get to it do: is I brand? What does that word mean to you and how do you protect it? Okay, so brand is super important. So it’s uh, it’s like a speaker spotlight that amplifies the perception of what you’re doing not necessary so a product but like how it’s perceived overall to people in this also like a culture in a way like the experience.
So the brand is like a culture experience. This is like a speaker, that’s speaking, that’s amplifying everything about you, what you’re doing or what you have to offer with a spotlight on it. Yes, because you’re kind of choosing that amplification area versus the other aspects of you myself, all right, just like Apple in a way Apple Bryn is not the iPhone or the iPod is the brand, is the coolness of the product.
The way it’s perceived like? Oh I’m going to getting the Apple, because this is the best for creativeness. It goes beyond the products, even the boxing. Oh, this phone looks cool or the camera like it goes beyond just what it is. How do you protect the brain? Well, you protect your brand by knowing well first doing what’s right in serving the way you should serve and providing a product or service to people the right way and things happen, handle it because all brands go through phase with this bad press, but you just handled It respond, you know or fix a lot of people take like different reviews and different things that they’re saying that’s wrong offensive.
No, it helps you to become a greater greater product, a greater brand, a greater person. So, like I mean you protect it by responding the right way in and adjusting and also being putting yourself in a position to where you could stay relevant. There’s a lot of these brands like go obsolete because they don’t adjust to what’s going on just like Blockbuster and Netflix. You know so you have to be ahead of the curve you have to understand, keep reading it, keep studying, what’s happening in the world and shift what your brand to roll with the flow.
Everybody is keep Dorsey once again, really dope social-media, influencer manager, but obviously an artist manager now, and I think he’s going to be somebody that is just going to be one read over the years and obviously the people connected with them because he’s already killing it already With your IG is young, young buzz doesn’t see you. I know I was going to forget a part of it, so I’m going to put all that.
You know I’m on the bottom of the screen, make sure y’all follow them, reach out to them. Hope they don’t flood you too hard. You know, look it’s all of that. Just do what you need. I can handle it. I can handle it, but this is the first of a series brand or a die again. We’ve talked to meaningful and individuals. Who’ve been a part of building, I’m a great brand or have great insights on branding themselves.
Thank you once again appreciate it. Everybody say too
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The number one reason you should article blog is going to be told to you at the end of this article, but all the other points are really important to like it will help you stand out from your competitors last year.
Seventy percent of internet traffic was article, but only a fraction of business owners were using article to promote their business. So if you use article, you are going to be doing something different from your competitors. The next reason why article blogging is great: it’s because it gives you so much of that lovely Google juice. You know when you put something on the net and Google finds it above somebody else’s now, because google owns youtube and you put your article on youtube and you also embed it in your blog.
You have two opportunities for your article, your blog, your information to be found, one on youtube and one on google and there’s another thing. You can share your article. You can share on facebook, you can share on twitter and people are more likely to share a article than they are any other media article blogging, and this is a good one. It’s a very cost, effective way of marketing your business.
Now, if you were john lewis, you could spend a million pounds getting a wonderful christmas, animated advert may and a further six million to make sure it was in people’s homes on the telly at the time they were sitting down reading it, though peak times yeah, but You don’t have seven million and if you did you wouldn’t be reading this blog and wait if you do and if you do have several million – and you want me to help you tell you happy to I’ve – got a BAFTA nomination for animation.
I digress, set up your smartphone on a tripod, get a little microphone from some vlogs chat about what you do. Stick it on the Internet. It costs you nothing and you are getting your message out there. I said at the beginning. I was going to give you the number one reason why, like article blogging works, it gives potential clients the opportunity to decide whether they want to work with you or not.
When people read you on article, they feel like they know you that step number one. You want people to think they know you, then, after a while they start to like you now, hopefully you like me, you, if you didn’t, you probably wouldn’t be reading unless you just decided you’re going to learn something and that’s fine too, once you know somebody and You, like somebody, the next step, is trusting them and over a period of time through article people get to trust you and they get to trust you far quicker than if they were reading articles or blogs that you drink.
So once someone knows likes and trusts you that’s the time they put their hand in their pocket and starts paying you to do something if you’re an entrepreneur, sole trader or run a small business, and you want to start using article to help your business stand out From your competitors and you’re not sure quite what to do, click on there can I help you tab below register for a 303, a free free, a free 30-minute consultation with me and hopefully I’ll be able to talk properly by then, and we can chat about any Article related issue: I look forward to hearing from you my name’s Neil, been I’m a article coach and I under tell you something I’m going to sleep, hey Rula.
Excuse me: it’s an awful lot to bother to set up a camera. Oh excuse me, I’d better start again. Have you ever heard of a photo going viral? No people share articles. Okay! Aha! Excuse me now, I said at the beginning I was going to give you the mum lump mumba member you’ve been reading this article for a while, and maybe some of my other vlogs and you kind of like me. If you don’t that’s fine, we can’t love all like love.
Do you love me if you do and you’re about to my foot, one you’ve got blonde hair. Don’t know it’s pretty nickel again, I digress ah got to do it again.
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