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How To Analyze Facebook Advertising Data – Facebook Ads Analytics Tutorial 2019

That’s almost 5x the amount of results. What’s going to know if a mare gathers here with Willis academy.Com and in this article I’m going to go and give you guys a 24 hour campaign update to show you guys data right so that way we can look at data and analytics. So, let’s go ahead and step behind laptop boom, we’re behind the laptop now.

First and foremost, this is an update of the original campaign article that I created. So let me actually go to Dropbox, really quick. I don’t know if you guys recall, but we have two angles: three images, three audiences and 18 total variations. So if we look here right 18 different variations at $ 10 add sets is about 180 dollars spent. So if we look here so far, we have about 182 dollars spent, so we’re right on track to about that ten dollars per day spinning.

So this is roughly about twenty four-hours-a-day a day right and I personally don’t make any data-driven decisions until about three to four days once we actually have enough data, so we don’t have an updated yet, but I want to go ahead and actually just kind of step On the laptop here and kind of give you guys an update to show you guys within 24 hours, like what what type of data you’re going to start getting an update of of what I thought was going to happen happen compared to what did happen.

So first thing that I do want to go to an address is, in the last article we had the the affiliate marketing audience right, so affiliate marketing, affiliate marketing, affiliate marketing in the last article that was actually performing the worst that was performing the worst day. It had no actions performed no results, however, right, that’s the importance of not making any decision too early, because I personally thought it was going to do the best right, but and what and what I mean by for let’s go and actually look at the ad set.

Really quick, so if I open up the ad set or go to edit today of marketing, if we look here, the audience is simply affiliate marketing. Is that simple right so right now what we’re doing is we have a sandbox campaign and we have 18 different variations. That we’re trying to see we’re trying to find winning angles, which is basically ad copy and headline we’re trying to find winning creatives, which is a winning image or try to find winning audiences right.

So in the beginning, the audience’s were showing that affiliate marketing wasn’t converting, but if we take a look here and we go to cost per results, when we go to the top here, the top performing one right guys remember these. These had no actions, but the first time I shot the campaign overview campaign or article, but that being said since that article, the top performing audiences for the marketing, so with that being said, you have to give it time right.

You have to give Facebook enough time if you notice here it says active learning, active learning right so once the active learning is off right. It’s not it’s not learning any more, but it’s always learning. But with that being said, I want to go ahead and actually see which image is performing the best right. So I don’t know if you guys remember the three images are actually so, let’s go to I’m going to go to affiliate, affiliates, affiliate, marketing, affiliate, affiliate marketing and then affiliates affiliate marketing.

I just want to show you guys the three images right, but this should tell you guys something right: one of the images is performing out of dollar twenty seven one of the images is performing at 344. One of the images is performing at $ 10 right. So let’s go ahead and actually take a look, so the image that is performing the best so far me sitting in a pool right on my phone um luxury pool. I believe that was in the W in Miami right.

The one performing at on three dollars right is: I could have guessed this one. This is funny this is funny now I could have told you. Actually, I wouldn’t know whether the Tiger the tiger one or the one me sitting in the pool would do better, but I definitely thought that they would convert better than me with a group of people right with morale job, so the audience so far right, we haven’t, Gave it enough time, but the audience looks like this could be a winning audience, but sometimes you think your audience isn’t working, but it’s really not the audience.

Why? Sometimes you have a winning audience. For example, I should say this was a winning audience, but I had this picture right here and I was getting $ 10 $ 10 per result, which is what I’m getting right now. I like all this audience sucks. No, it doesn’t you suck right, you need them. You need to create enough variations, so the reason why you want to do different audiences, different creatives, different different angles, and you want to do it like.

So, let’s look at the actual campaign structure. What I did two angles right, so two different sets of ad copy. Next and let me actually go to the ad comics – I don’t even know what ad copy this is. I believe this is the affiliate marketing ad copy. It is the affiliate marketing ad copy. So if I go to the affiliate marketing ad copy, obviously right dear struggling affiliate marketers and I’m targeting the audience of affiliate marketing, so they like affiliate marketing, I’m targeting affiliate marketers and then now I have a creative and out of these creatives.

So we know that the angle right – we don’t know this yet, but based off of the numbers right, I don’t have an update attack to make data-driven decisions, move a sophomore or looking at right now. We know that the angle, which is the ad copy, as well as the image we know that there are not the images, the angle and the audience is probably a winning angle in audience. So eventually, what I’m going to do is split sense: that ad copy and split test that ad copy in that audience and I’m going to go to split just a whole bunch of images and see if I can get a winner out of that and out of That, if I can go ahead and actually beat this image with other images that I have right, some pretty dope images, then I’m going to go ahead and actually move it to another campaign of my winner.

So this this campaign right here is basically like split testing campaign. I guess you could say now another one right is over here right, another one that seems to be catching a little bit of traction is the overworked campaign. Now, let’s actually see what images right now, the two different audiences one is Tim Ferriss right. So that’s actually edited to show you guys the audience. So the audience is Tim Ferriss and the audience here is Russell Brunson right.

So two internet marketers. So with that being said, I’m going to laugh if they’re the same image right, but let’s go ahead and actually see. I knew it so guys we have found I’m not going to jump the gun of guys, but I believe we found a winning image right cuz. Let’s take a look at this guy’s right. Look at this look at how awesome this is data-driven decisions, so the top three converting ads. This isn’t a fluke guys.

This is just this is this is what the public says is what they want. So if we look at a fitness, we look at all of these three. So look: there’s two different marketing angles: two different marketing angles right: two different marketing angles: three different ad sets. If we go to the ad creative, we have a winning creative right. This one is outperforming every other creative so that guys, that is data-driven the sitter’s.

So what I’m going to do is I’m going to go ahead and use this image? I’m going to continue to use this image, but I don’t want to jump the gun yet right. Um but guys one thing that I want to go to show you guys is 182 dollars spent. I only got 25 leads right now. If we were to spin, if I was to get a dollar 27, let’s just say, let’s just round that, let’s just say I was to get a dollar 50 per lead right, that same hundred and eighty dollar ad spin would amount to a hundred and twenty leads.

That’s almost 5x the amount of results right. So what happens is guys. The whole objective in the beginning is not to make. I know that sounds crazy, but it’s not to make money. It’s to get data is to find winners. It’s to find the ads that are actually working and then what I’m going to do is I’m going to reallocate that spend to the winners, so files are reallocate that spin right right now. This campaign is not a profitable campaign, meaning if I’m getting leads on average.

For seven dollars and twenty-nine cents, I’m getting 25 leaves with one hundred and eighty dollars spent. That’s me losing money, but me split-testing has allowed me to find a winning image so far, right so far and a winning um angle right a winning angles. So what I can do is I can go ahead and actually split test that angle with that image and try to actually beat the actual angle and audience right.

That’s how I can that’s one way that I can optimize that and try to improve, but with that being said, what I’m going to do now is eventually, after a couple of days, I’m still going to go ahead and give a time right, but after I give It a little bit of time. What I’m going to do is I’m going to be able to actually re allocate some of that money and if I was getting instead of seven dollars on average per lead, if I was getting leads at a dollar, thirty ton dollar.

Fifty even below two dollars leaves below two dollars. That is a profitable marketing campaign for me, so I’m going to go in a scale at that level, I got ta find the winners first right, so I just wanted to do a quick, 24-hour update just to show you guys right what we’re looking for now. We’re not looking for guys as these I’m not even looking at the backend stuff. Yet I’m not looking at I’m not looking at the backend stuff.

Yet right. First, we’re going to go to look at the front-end numbers and then an additional things that you guys can look at from the very very beginning could be like the cost per click you guys can be looking at the UM, the click-through rate. So one thing you guys will notice if I go to the top-performing Li or the top performing ads here right, the top performing ads the click-through rate is one point one six three point eight and two point five: three right.

I would assume that these top three probably have some of the highest click-through rates because of this image click, the rate click the rate. Now I want to go to actually so these two right here. These two ads have pretty high click-through rate, so I want to go to and actually look at the image. So guys is that high, the higher your click-through rate? That means it may be a pretty good, pretty good image if you notice here five point: seven four percent click-through rate – and it has seven link – clicks now – there’s some sort of disconnect here, because this one’s getting a low cost per click, this one’s getting a high Click-Through rate, but the question is: why isn’t it converting I’m getting cost believes out for four dollars, so I’m going to go and actually look at that so affiliates and Russell so the target one guys.

That’s why it’s getting a high click through a just me. Petting a freaking tiger right, so this one is getting the highest click-through rate. That’s why I’m not going to go ahead and actually jump the gun to say the other one is the winner yet because over time this may actually change. So we have to give it enough time right and give Facebook enough data right. I like to be personally, I don’t like to make a decision, unless I at least have about a thousand impressions right, which is one CP, one CPM right cost per thousand impressions.

So with that being said, um yeah, that’s basically the article I just wanted to show you guys some of the analytics that you guys should be looking at. Obviously your cost per action, whatever you’re trying to accomplish did you guys go look at other things, I’m going to kind of give you guys. Some extra data, like the click-through rate, shows me. Okay, the Tiger the tiger ad may be a good image, but because it’s getting a high click-through rate, I just might have to write a different angle to that audience.

So this may be you what I mean right, that’s why you want to get all the analytics. The click the break shows me it’s a good image, but there’s this that there’s some sort of disconnect there right to where it’s not performing as high as the other ones. So one different angle that I could switch up is: I can go to actually in the actual ad talk about being in Thailand, petting Tigers and being able to travel the world and going from corporate slavery to traveling the world, because I have a laptop business or Work from home business that allows me actually travel work for my laptop work from anywhere.

That allows me to get experiences like paper tiger, so on and so forth. So if you guys want a – and I can appeal to people who want to actually travel and an audience that will probably work well with, that would probably be like the 4-hour workweek and I can go ahead and say so. If you want to go ahead and learn how to live, laptop lifestyle click down look boom and then it may be a little bit more congruent.

So I actually want to look at two more things right, so this is actually you never mind. So if you notice the one with the high click-through rates, this is talking about struggling with idiots, so petting a tiger and talking about struggling affiliates that may there may be a disconnect there right. So maybe I have to switch up the angle with this different net, but with that being said guys, we have two to three more days to actually wait.

Look at the data, I’m okay with losing this money, because I’m getting really good data, I’m getting I’m at because guys understand, sometimes you’re going to go ahead and actually put up three you’re going to put up all these variations and you’re not going to go and Get anything zilch is zero. I mean you’re not going to get a winning image, you’re not going to get a winning angle. I just so happen to potentially have a winning image and a winning angle.

So I’m super excited about that, so an a winning audience. So that being said, um the more variations you you create and the faster you spend depending on what your budget is, the faster you’re going to acquire data, the fashion you’re going to be able to make moves right. So the bigger your resources, the faster you’ll, be able to make moves. But with that being said, that’s basically all I got for you, that’s how you make data-driven decisions.

That’s how you look at your analytics. That’s a campaign. That’s been up for about 24 hours and we do have some pretty data and some pretty good insight on this campaign. Now it’s just time to wait a couple more days to look at the data and make data-driven decisions. First and foremost, I want to say thank you for reading this article, if you liked this article and want me to make more like and make sure to smash that like button, also, if you haven’t already make sure to subscribe, to join the fam and click that Notifications got to be notified every time I drop some new heat.

Lastly, if you’re tired of working a job, if you want to freaking fire that boss live life on your terms and never have to work a 95 ever again, click the first link in the description to learn the best way to make money online right now until Next time, Eric Ellis evil for marketing checking

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What’s The Best Facebook Ad Placement?? Facebook Advertising Tutorial For Beginners 2019

Newsfeed could be on the mobile newsfeed or the desktop newsfeed.

Okay, it could be on the right-hand column. It could be on Instagram Instagram stories. It could be. You know a article, it could be on the audience Network, There’s so many different places that you can go through and show your ad Okay And I want to break down and show you guys. What’s worked really well for me And then also what you guys should consider doing with your business right now, real quick guys, If you guys want my hundred percent free Facebook Ads mini-course, it’s a complete run-through of the Facebook Ads manager.

It’s really it’s really for beginners! A complete run-through of the Facebook Ads manager. We show you guys how to set up the Facebook pixel, all the tracking, so basically a quick overview of setting up all of your Facebook ad campaigns just drop a comment down below give this article a thumbs up, and I will share that with you. Alright. So, let’s jump into this Okay, So when we’re going through and we’re talking about placements, whether we want to show the newsfeed or if we want to show the right-hand column or Instagram or the stories or whatever it Is we’re going to go through and we’re going to create a new campaign.

All right, so, let’s hit start over here Now, based on what your marketing objective is Like. If you want article views or if you want leads, or just people to click to your website or whatever it might be, different Marketing objectives can work better, depending on where you place them right. So I just want to give you a quick run-through, though, in this article of What’s worked best for me on pretty much all these different marketing objectives as a whole.

So for this one, since we’re talking about Placements this marketing objective, Let’s just pick traffic for this demo right here and we’ll hit continue And so at the ad set level. Okay. So this is that second step and then the third one you’re going to go through and actually create the ad the actual, creative Right. This is where you’re going to go through and choose which placement? Okay, whether you want to show the news, feed the right-hand column, The audience network on Instagram and the stories on the new Instagram news feed on mobile desktop.

You have all these different options and this office view also, where you choose your audience right now, I’m not going to get into you the audience targeting all that stuff of like who we should show these ads to that’s all in that And as mini-course facebook, as Mini course, So if you guys want that drop a comment down below give the article a thumbs up – and I will share that with you – but let’s come down here to Placements okay now by default they say automatic placements recommended Okay and I don’t always recommend that.

Okay, now, Let’s bring this down, You have a few different audiences right now, when you’re, targeting your warm audience. Okay, Now your warm audience is people who have already visited your website They’re on your email list. They basically have interacted with your Facebook page, So they know who you are Right when it’s that type of group, That’s typically a lot smaller audience. Usually it’s, like you know tens of thousands of people or, if you’ve been doing business for a long time.

It may be in the you know, one hundred two hundred thousand people, but that’s where I’m a would use all Placements. Okay, because they already are familiar with you. So if they see you on Instagram and the stories or the news feed or on Facebook ranking column, there are at ready, like they’re, going to their attentions, going to jump to you and what you’re doing right now, if you’re going to a cold Audience completely cold Out – and they have no idea who you are They’ve, never seen you They’re never heard of you Nothing and you’re trying to get their attention.

What I like to do typically, is go to edit placements and I Usually like to start out with just the Facebook news feeds right here: okay, So what I’ll do is you can see? They’re all checked. I come over here and I uncheck all these. I uncheck the messenger, the audience network, I uncheck Instagram, unchecked instant articles, all of these different ones – and I just start out with Facebook news feeds right now.

This is historically what I’ve seen work best for my business and a lot of other people’s businesses. However, Just because a lot of people are starting to focus on the newsfeed now The the cost of generating leads in the cost of doing business, It can be a little bit higher it’s going up because it’s kind of like the supply and demand right like if You’re going down A freeway and they’ve got like let’s say a hundred billboards on this 50 mile stretch.

Okay and There’s 200 people Go through and show their advertisement on these hundred billboards. Okay, the cost is obviously going to go up and it’s going to go up. Go up go up to the point where there’s not 200, there’s now maybe 150, and then, if there’s that there’s going to still go up to the point where you know They’re leveling out right that 100 And so that’s kind of what’s starting to happen.

There’s so many small businesses, So many people trying to advertise in the news feeds and that’s why I, oh I’ve forgotten check this one. That’s why it’s it’s good to go through and test out some of these different placements. So the second one that I like to go through and test out is the Instagram newsfeed. Okay, now, typically, What I like to do is go through and create a different ad set okay, So what that means is, I would go through.

Let’s say I’m going through and creating this this one with the news feeds I would Continue. I’ve set my budget and I would continue and create the ad, But I would go through and I would create a completely different ad set targeting the same exact audience. Okay, because then we just we can get a really good split test. Okay, So targeting the same exact audience. So we can really know which one converts better and instead of clicking news feeds We for Facebook, We’re going to do the Instagram newsfeed, So we’re going to uncheck that and you can see we’re just targeting the Instagram newsfeed Okay, so I’ve seen I’ve seen different results.

I’ve seen varying stuff, like so sometimes Instagram back in the day. Their advertising platform I didn’t feel like was that great, because the targeting stuff was a little bit off. I feel like it’s gotten a lot better, so you can go through and start targeting more with Instagram and in the news feeds and Then, if you go through and you find out later on, you’re like well – Oh It’s only like it like.

So, let’s go back and let’s say we’re targeting on Facebook, bad as replacement And you go through and you’re. Looking at your stats, Okay and I can – I can shoot another article for that – a little bit later, how to go through and look at your stats. And Let’s say you see, most of your opt-ins in the Facebook newsfeed are on mobile as opposed to desktop, So but more people are opting in like scrolling through on their phone, as opposed to scrolling around on desktop.

Now, Back a few months ago, the mobile newsfeed for Facebook and the desktop newsfeed, Those were actually separate that you could check, but they’re, not anymore. They combined them together. However, what we can do is come up here to Device types and we click on all devices which is recommended, and I typically recommend that as well. But if you’re, seeing like hey mobile, is working so much better than desktop, All you got to do is come over here and click mobile, only Okay, so you’re only showing it but then you’re, obviously you’re going to have to come through and uncheck.

All of these. So you’re only doing on Facebook, news feeds and it’s only showing up in the mobile feed Okay, so it’s not showing up on desktop or vice versa. So you could go through change this to desktop. But as I recommended story now, I would go through and do all the vices All right so guys. That’s basically a quick rundown, So Start out with Facebook. News feeds see how that converts and then, if you want to go through and expand and do some split testing and see some other Different placements, I would test out Instagram news feeds and then you can go see in your analytics, Whether it’s mobile that works better Or even or even desktop right and then another thing that I would do is just go through and and test things out, because your business is Different than anyone else’s business right, And so you might find that, like hey Messenger, messenger, just works amazingly well.

For me, right, like you, just might find that that just works super well. So, like basically messenger ads, you can kind of see this over here When you’re, going through into your Facebook mobile app into the messenger. A little spot like the third one down It’ll be an ad and I’ve seen that actually worked fairly well for certain ads. But keep in mind that the ad creative, so when you get to this next step down here and you create a new ad, Just know that it should probably be a little bit different than the ad that you’re showing on your Facebook newsfeed All right.

https://m.youtube.com/watch?v=2M464s4dRHg

So anyway, guys, hopefully that was helpful for you guys kind of break down the different placements and What you should try. First, if you’ve got a small budget like if you got ten to fifteen dollars for twenty dollars a day, I would start out with the Facebook news feeds and then even merge into the Instagram news feeds. If you’ve got a bigger budget, if you’re spending, you know A thousand two thousand dollars per day or even more, then you can obviously have a little bit more of a budget To start experimenting with some of these other ad placements right.

So, anyway, guys this article is helpful, obviously Give it a thumbs up, drop a comment down below. Let me know what you thought. Let me know anything that you know you’ve experienced different placements that work extremely well for your business. I always like to experiment. I always like to try anything So I’d love to hear your feedback. Also, if you guys are brand new here to the blog, Make sure you guys subscribe, because we launched new articles every single week on how to generate more leads, Make more money and grow.

Your business, So thanks so much for reading guys and we’ll see you all later.

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Facebook Ads Split Testing – How To Split Test Facebook Ads For Beginners In 2020

Now somebody asked on one of my previous articles. They asked about hey, we cover split testing, so I figured I kind of cover this in today’s article now, if you’re, like Jason, what the heck is split testing like what does that even mean? Basically, what it is is testing out two different variables in your marketing campaign: Okay, so that could be your whether you’re, using a landing page versus a leave form that could be on your ad you’re, using an image versus another image, or Maybe an image versus a Article or maybe, you’ve got some copy on one ad versus another copy, like you’re, just trying to test out two different things and See which one is going to convert better for you All right now.

The key thing that I would highly stress if you’re going through and especially if you’re brand new to Split testing, is only test one variable at a time Now. What does that mean? So if you’re going through it you’re testing out which landing page, looks better or works better, Okay, Only test out change out, maybe just the headline: Okay and then maybe in another test, you just change out the the call-to-action button Like what it actually says, really: click The call-to-action button then another time You can test out.

Maybe the button color or Something else, but you don’t want to test out too many variables at one time, because if you test out, let’s say on one page, You’ve got the headline and you’ve got kind of like your sand headlines. Centered called actions standard like bullet points and everything, But then you change everything on the next page. You don’t necessarily know like you. Don’t have like that That go to of that standard base of what you know, works Versus why if something else works better or not? Okay, so you want to go through and you want to have your standard chord like okay.

This is what I’m going to be working off of and then I’m going to change the headline see which headline works: better. Okay, this one works better. So I’m going to go switch it in here and change that out to my standard and then I’m going to test out the Call-to-action button see which one works better. Okay, this second one! It didn’t work that well, so I’m just going to keep with my standard and so that’s how you want to go through and do things so There’s a lot of different software’s.

You can go through and use as far as the landing page split testing, But this we’re to talk more about Facebook, advertising split testing. Let me show you guys how they’ve made it a lot simpler in the last couple of months to go through and split test. So Some different things that we can split test is our campaign objective, Whether we’re using link, clicks or website conversions. We can test off audiences, So one audience versus another audience and see which one really converts better.

We can test different ads like different ad creative. So if we want to see okay, Does this image work better than the other image or You know like this is creative versus this other creative or this, this image versus a article, So we can go through and test out a lot of these different things. So I just want to show you guys, really quick how to set this all up inside of the Facebook Ads manager And kind of some of these new updated things here.

So if we come over here to this green, Craig button I’ll go through create a new campaign and this one, let’s just keep it basic and easy, We’re just going to say the traffic campaign case. We want to send people to your blog to your landing page website, Whatever It might be. Okay, now legis. This is fairly new. This isn’t the last couple months, they’ve added this, but it says create a split test.

So it’s a B test, you’re creative Okay. So that’s the actual ad the placement, So is it going to show up in the news feed The right-hand column is going to show up on Instagram or in stories or where is it going to actually be shown the audience? So are you going to show it to people in Texas or California Or Florida, or it could be based off their interest or age groups or a lot of those other things or also delivery, Optimization? Okay, so that could be like clicks on the ad versus landing page views And so we’re going to like go through and cover a lot of this stuff.

So all we do is just click this on and we’re just going to say, traffic and we’ll just name. This, the demo okay, So now we’re going to hit continue. This is going to take us to the ad set level We’re actually going to dive through and hit a lot of these different things. So this is going to kind of cover some of the different split testing strategies and things that you can Kind of, learn and discover here.

So this is, you know, okay, you can go through and you know target different audiences. Those have a little walk through we’re. Not going to hit this right now because kind of already know what what’s saying right there But down here. This is where we’re going to choose the cases variable. What do you want to test out guys? Facebook they’ve made this so easy and they keep making things easier and easier, at least In my opinion, they kind of like walk you through step by step, So you come through and you say: okay, What do you want says like just really quick hitting this here? No audience overlap.

Your potential reach will be randomized and split amongst ad sets to ensure an accurate test. Okay, because they’re going to take a random portion of our people over here, random portion of people over here They kind of are similar and match. But it’s not like overlapping and so you’re going to get the best data possible Right, so we’re going to come over here. What do you want to test So creative, as we talked about before this? Is your actual app? Is it the image that you’re using a article Like? Are you using a carousel ad? Are you using what text are you using Delivery? Optimization, That’s more of like! Okay.

Are you you know going for link clicks? So if they click on the ad or landing page views, okay, so link clicks. There could be somebody that clicks on the ad and Then let’s say they’ve got bad cell service or just on their phone or something like that or the Wi-Fi is bad and it takes forever to load the page. And So they like exit out on the page before they actually even go through and see what the pages that counts as a link click, Whereas landing page views is somebody that is actually going to view the page.

That means a page loaded and they’ve actually seen your website. Okay, so audience right here, We’ve kind of talked about that and then placement So for this example, let’s just say We’ll, say well, sick placement for this one came and this works for all these different ones. So we come down here. Placement variable number one, Okay, so we could say hey automatic placements, which Automatic placements for Facebook What they want to do is they want to be able to show your ad on every location possible right Because really what’s happening with so many more people jumping on Facebook Is that newsfeed, Like the amount of people that are trying to go market on the newsfeed it’s going up, and so you know It’s supply and demand right, There’s only so much space on that newsfeed, so many users, and so it gets filled up.

So they want. You to advertise on Instagram on the right-hand column on the Marketplace on all these different locations. So maybe, for this one we’ll say add, say a we’re just going to leave it automatic placements and ad set B We’re going to actually test out something else. We’re going to come down here, We’re just going to do News feeds right here. The Facebook news feeds All right, so we’re going to test out Everything versus just the news feeds and then we can even add a testing here So like maybe want to go through and test the Instagram newsfeed versus the Facebook newsfeed versus everywhere.

So all we’re going to do is just click on test. Another ad set right here We come down here and instead of doing Facebook, We’ll just click on Instagram, So uncheck the stories and we’ll say the Instagram you see so now. We’ve got we’re going to measure out the histogram newsfeed versus the Facebook newsfeed versus on all Placements right, and so you can come over here and see like where our budget is going to be going.

Okay, 33 %. The budget is going to go towards ad set a 33 percent towards ad set B and 33 percent towards ad set C. Then we come down here and we’re just choosing our audience. Okay, Now the same thing works guys. If we were to come back over here and shit test out instead of placements, We want to test out audience right, we’re going to go through and we’ve got okay audience a who do you want to do maybe want to do a custom saved audience like Dallas, Texas, Fitness right Versus ad set B.

We want to do maybe real estate, Okay, so and obviously you want to probably split test those because we’re not really related, but you can see how you can easily go through and choose these different audiences where Facebook, the nice thing is they’ll they’ll, give a specific Amount of the budget to each one of these different audiences cuz, so back in the day, guys how this all worked is if you create an ad set and you would go through, and You have like three ads in the ad set.

Ok, Facebook and they’re, like first 24 hours, They would kind of just pick whatever ad was performing the best and they would just run with it. Okay, So you didn’t even know if, like maybe one of the two other ones, actually perform better than the one they picked, But they just didn’t really give you enough to run with. So what I did back in the day is, I only have one AD Per ad set. So if we’re come over here choosing more creative right here – Okay, I would just have one AD per ad set, But now it’s nice because they split it evenly.

Cuz then, after you, you can go through and you’re running your split test, you’re, seeing which one actually works, better you’re able to get a lot better idea of which one works the best and why it worked the best and they go through and Improve your advertising From there now, the reason why guys at today we’re doing all the split testing is the lower our cost per lead, lower our cost per click or cost per Engagement or cost per sale or conversion Whatever it is that we’re going for Alright.

So the creative same thing, if you’re doing this, we’re going to be actually hitting this later in the add section. Alright, so you go through, you create your normal audience. Okay, you set like okay. Where do you want to be placed and all this different stuff? And then you can say you know you want link, clicks, landing, page views. What do you want and then you would go and set a budget we hit continue And this is actually where we would set up the split test.

Ok, so add name. Ok, so a day right here We could even run it from different Facebook pages right. It’s like we wanted one from your Personal brand versus one from your company’s brand and then we can say hey. Maybe this one. We want to do an image, Whereas down here or we got to go over here to add B Okay, we would maybe want to try out a article Okay, So we can see like which one works better, Which one gets us the best Bang for our buck, Because it’s all, obviously all about return on our ad spend, So some people will go and spell that out.

Roas return on adspend, So ROI return on investment right, and so That’s kind of the key goal of why I want to go through and set all this up. Okay, So anyway, guys, if you have any other questions, drop down a comment below, if you guys found this article helpful, is pretty self-explanatory From here as far as going through and setting up your ad like if you want to go through and choose an Instagram account.

Okay, this is the one I have Integrating here. You upload a article. You go through, throwing it URL to your website some text, all that stuff, But keep in mind guys only change out one thing. So if on add, B you’re doing a article versus add a you’re doing An image, you want to make sure that this text is all exactly the same. Okay, You want to make sure your call-to-action bowl says, learn more.

You want to make sure that is all Exactly the same as well. You want to make sure it’s setting to the same exact landing page, Because you really want to get a good idea of. Is it the ad that we’re testing out right here, Or maybe you found an ad that works really well, And so you want to test out the landing page like? Is it the headline of a landing page, the call-to-action, the colors? The aim, Like the background, like what is it that really we want to go through and test.

Okay. Now, in my personal experience, The simpler the landing pages, the better just like playing back background of white, Very clear text, just very simple page – that loads, quick and I’ll, get you the right information. That’s what’s I’ve seen his work best So anyway, guys and also, if you guys, want my facebook ads mini course, I’m going to add a link down in the description as well to that Facebook guys mini course and walk you through the Facebook guys manager.

How does have the Facebook pixels? Obviously you got this article right here which helps you with split testing, but will give you a whole rundown of how to set up these ads, like the pros cons of doing different things and just kind of give you a little behind-the-scenes look of my business of What I do and Anyway so hopefully that’s helpful. You guys found this article helpful, Go ahead and give it a thumbs up.

I would greatly appreciate that also drop a comment down below. Let me know what you think And if you guys are brand here brand new here, make sure you guys subscribe to blog cuz. We try to launch the new articles every single week and help you generate more leads, make More money and grow your business So make sure you guys subscribe And with that said guys, I will see you all in the next article.

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FACEBOOK ADS MANAGER Tutorial (2019) – Campaigns Vs. Ad Sets Vs. Ads

So, let’s dive in and the easiest way to really explain all this stuff. You can see kind of you have the look at your campaigns, your ad sets and your ads right up here.

So you can just click and flip through each one of those tabs and The campaign, if you think about it like, should be drawing something like a board or something like that. It’s kind of like at the top and then you kind of like it’s like a pyramid right. So within one Campaign you can have multiple ad sets and then within each ad set you can have multiple ads All right. So, for example, like one campaign might be to get leads and then you’re targeting people in you know Texas, you’re, targeting people in Florida you’re targeting people in California.

Those would be different ad sets and then you would have different. You could have different ads within each one of those ad sets or You could have the same ads within each Mo’s. That says now. I know that’s probably confusing, Let’s jump in and break down exactly What all these are. So if we click on create’ right here, You can see so it’s start over. We have the campaign Okay, so campaign. It says: what’s your marketing objectives Like what do you want to do? Do you want to get people to click to your website? Do you want people to like or comment on your Facebook post? You want people to convert into leaves you want people to go through and make a purchase like.

What do you want So like that’s, basically telling Facebook, because the truth is guys. Facebook has so much data on all of their users that they know what users are more likely to click to a website. They know which users are more likely to kalaiy or comment a post, which ones are more likely to buy something online or by some Specific product online or to opt into a lead generation site. So all that different stuff.

So, that’s why you want to tell them exactly What you’re wanting to do And that’s why a lot of people actually fail with Facebook Ads as they’ll go through and on their Facebook page. So let me just pull up my Facebook page, really quick to show you guys this example So on their Facebook page here, They’ll come down and they’ll make a post And what happens if this will ever load up is you’ll. Get this little boost post button right here, Okay, on every single post that you make boost post and then people will be like, oh well, I boosted my post.

I, like you, know I put money behind it. I did the targeting all that stuff because they made it really simple: just click right. There Cuz obviously they’re going to make it simple, because this is an easy way for Facebook to make money. Then you just go through choose your targeting, who you want to target and you hit boost right. You spend five ten twenty bucks a day, However, when you go through and hit boost posts, this is choosing the market objective of Engagement.

Okay, Which means Facebook is going to show that posts of people more likely to like and comment on your posts, Not necessarily go and click to your website or generate a lead or make a sale or any of that stuff. So Sometimes you do want to do that. Sometimes you do want to go, get the engagement, the social proof behind a post. That’s really good for branding Right, but you don’t always want to do that So the campaign that is your marketing objectives And will hit those different market objectives here in just a second and then your ad set.

This is your targeting Okay! It’s who you want to target This is going to where you’re going to target the custom audiences that we’ve created the look-alike audiences. Alright, this is where you’re going to choose the age, the gender. If you wanted to do interest or a specific location, Any of that! That’s all in the ad set level: that’s telling Facebook who you want to target And then you can see and they’ve made it really simple.

That used to not have it like this, But they made the structure very, very simple, Okay, and So you can see this. The audience like I just explained in the placement, So what the placement is is. Are you going to place your ad on Facebook, I’m the newsfeed? Are you going to place into Facebook right hand, column? Are you going to place it in the Instagram newsfeed? So it’s kind of like old, traditional marketing.

Do you want in the magazine? Do you also want in the newspaper? Do you want it on the billboard? Do you want on the radio So just like all the different places that Facebook owns, which they actually own? Quite a bit of space right So, like you’ve got the Facebook stories. We’ve got the Instagram stories. You’ve got. You know the Instagram newsfeed Facebook newsfeed, So we’re ever. You want to place it we’re going to dive into which placements, I believe, are the best and when you should go through, and You know, expand it out to more places We’ll get into all that stuff here.

But then also your your budget and your schedule, like You, want to spend five dollars a day, ten dollars a day, a hundred dollars a day, or do you want to spend a lifetime budget of $ 100 over the course of a month? Or do you want this? The campaign spent $ 5 and ongoing until you shut it off Whatever it is, and then the ad is obviously what you actually see on Facebook or even on Instagram. So it’s the image, it’s the headline, It’s the text and the copy of all that stuff and we’ll get into the different ad formats And when to use each one and how to use each one.

What what things to really think about here in a later article! So with that said guys what, when it comes to what your market objective, there’s there’s several things that we got ta think about and, like I said, We need to know what our marketing objective is and Facebook has all this data on all of these users. So if we want to send people to our Website just to kind of check out a new blog post that we have or whatever We’re going to use traffic, if we want them to like or comment on our Facebook posts, We would use engagement.

Okay, if, obviously, if you guys have a app or something like that mobile app you’d use this one, I’ve never used it. If you want people to go through and read a article that you’ve promoted, you’d use article views because Facebook knows which people are more Likely to sit on their phone or souther computer and read a article on Facebook All right Now this one, as I mentioned earlier, If you’re brand new starting out, You don’t have any custom audience of any existing users or any existing buyers or leads, or anything like that.

This is a great one, because then you go shoot a you know two three-minute article talking about your product services, whatever it is, Promote it for, like five bucks, a day run it for ten days You spend fifty bucks and you’ll have a few thousand people. Usually you can get article views for about one penny per article view Okay. So if you look at that and that’s a three second article view, that’s not like a ten or you know, 25 percent view of the article.

But if you look at that, you Five dollars per day – That’s 500 people that are reading the article and it’s going to be exposed and reached a lot more than that. So that’s a really quick and easy way, simple way to go through and expand that audience lead generation right here is not necessarily using Landing pages kay we’re going to actually do as section on lead forms, because that’s a little bit a little bit different.

But basically, you run an ad and it’s to get a lead right: schisms, name, phone number, email address or even physical address and Then, instead of sending them to another website like a landing page to get that lead. What you’re going to do is there’s a pre-built form on Facebook. They click it, It pops open and then it pre-populates with all the information they already have on file with Facebook.

Okay, so it’s really cool. It’s really powerful. There are some pros to it. There are some cons to it, We’ll cover those as well and then messages. This is to get people opting in and starting that communication with facebook Messenger, Which is super powerful as well. If you go through kind of the facebook Messenger bot course that we’ve got the module in here, then that’s going to be able to help you as well with this piece and then We’ve got conversions, which this one is going to be more.

This one’s going to be big time with landing pages right or, if you’re, converting somebody into an actual purchase or sale or whatever. So that’s with the pixels, creating those custom, conversions all that That’s where you’re going to use this now catalog sales. This is going to be a lot more for e-commerce stuff, but to be completely honest, I’ve not done a ton with that, because I don’t run ecommerce stuff store visits.

This is a newer one. I haven’t done a lot with that Brand awareness and reach. I messed around with those a little bit, But as far as like going through and reaching a broad audience and building a custom audience, I like to use article views still for that. So So those are kind of different things, and one thing that I would like to just kind of like Just say so you guys kind of are aware On this traffic one.

You might look at that. You may like, oh, why would I ever use that? So I’m just going to use the conversions or the lead generation right here if you’re trying to generate leads. However, If you guys remember from the retargeting section, If you’re not spending enough money each week to get at least twenty convert, You actually want to do this traffic campaign. Okay, because Facebook’s their conversion algorithm, It really optimizes and really starts working which you’re getting about 15 to 20 conversions per week.

So that’s about two to three per day. So if you’re spending only like two to three dollars on a retarding campaign, That’s probably not enough money being spent to actually get those 15 to 20 conversions. So I would do is. I would spend two to three dollars on the the traffic campaign and run that okay, So those are just kind of some of the different marketing objectives, We’ll get diamond deep into each one of these will show you guys how to set them up.

I just kind of wanted to get to that and explain like why you would use different ones and when you would and Then even kind of break down the campaigns ad set and AD level. So with that said guys, I will see you in the next article

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10X Social Proof With Your Facebook Ads – Facebook Advertising Tips And Strategies

So, yes, obviously you can go through and you can go boost the post and get more likes, get more comments, But I’m not talking about that. I’M talking about how to go through and strategically Leverage and use that Facebook ad, so that we can go through and Compile likes and comments from all the different ad sets that we’re going through and creating.

Now. The thing is, is when we go through and we create multiple ad sets Like, let’s say we’re, creating a campaign, and we want to get conversions. We want to get leads on our landing page Right and then, if we go through, we want to use that same ad, but we duplicate the ad set. What happens is Facebook actually Duplicates that ad and so it’ll be the same exact ad, but it’ll it’ll create a completely new one.

It doesn’t carry anymore over of any of the likes and the comments. So We don’t want this because, like if somebody goes through and let’s say you’re targeting one ad set is targeting, Let’s say Texas right, another ad says targeting Florida or whatever It might be. You know obviously, ad sets are targeting different audience types, whether its geographic location or interest or whatever It might be.

If someone in Florida likes your post, okay Or they have a positive comment or something like that, You want people in Texas to see that same exact thing. Right like or I mean That’s, probably a bad example, because geographical location can kind of get iffy. But let’s say you go going through you’re targeting different interests. You want people to go through and see that there’s a lot of social proof That is the power of Facebook Advertising, or I seen that other people.

Besides us them are liking. It they’re engaging with it and they’re connecting with your ads, So what I just want to show you guys really quick. This is not that long, a article, because it’s very simple and easy to do. Let’S just come over here. Let’S click on this traffic demo page right here or this campaign – So we’ve got this. This is obviously just a demo and everything like that, but we’ve got this ad set right here, We’re just going to click to the ad level.

Okay! So now, once we’re here, we’re just going to come over here We’re going to make sure this is checked right there We’re going to click on preview, Okay, so this is going to pop up a little preview of the post or the ad or whatever you’re going Trying to promote Now what I’m going to do is click on this button right here. Click on that, It’s going to say: hey Facebook posts with comments; Ok, so this is basically to pop it up on your newsfeed as if it’s you know, just a normal pulse right here.

Okay – And so this is what this is. A post is something that we’ve been Promoting right here for one of our webinars, and this is Jason right here He’s a loan officer, You can see, we’ve got 23 likes, we’ve got some hearts and we’ve got even some comments and all this stuff. So we want to be able to carry that over because, like Richard right here He’s got a great comment. I’M a true believer. It works, you know, So we want everyone to be able to go through and see the social proof behind this net right.

We don’t want to go through and start completely from scratch with every single ad that we start over, because that’s Naturally what Facebook does, unfortunately right. So what we’re going to do is we’re going to take this URL, this ID Okay, so everything at the very end. Okay, so it’s right here, this long number and we’re just going to copy this okay. So once we copy that we come over here Back to the ad set level – Okay, So this one – I just have it as like: it’s it’s just super open.

We want to duplicate this Okay, so we would duplicate it. It says: okay, Do you want to do so like this is basically just creating a new ad set, so we can target different People different audiences and we just want to use the original campaign, We’re going to click duplicate right here and it’s going to pop up And allow us to go through and change up the targeting. So I’m going to come in here and say: Demo ad set number two right: Okay, then we can come down and if we have like a custom audience Like, maybe we want to go through on one of them.

We want to target people that have visit our website and another one. We want to target People that we’ve uploaded as leaves or people have readed our articles or whatever It might be right Or we can come in here and say hey. I don’t want everyone in the United States. I just want people and kind of like the example we’re showing before everyone in Texas Right. So we come down here and we can pick.

The age group Obviously go through. Do your custom targeting It doesn’t really matter. I mean this is not kind of the key part that we’re showing you right here and then we hit publish Okay. So now, once we hit publish on this it’s going to go through and because we duplicate it technically, it would go through and Create a new ad that doesn’t have any lags any comments, Nothing on it’s completely from scratch.

Okay! So now what I want to do is I, like, I like to refresh guys the new Facebook guys manager. Sometimes I don’t. I don’t love it. It’S kind of a pain in the butt, So I refresh it because it wasn’t popping up automatically like it used to Which I love the the way he used to work Now. They’Ve kind of compiled compiled the power editor with the new Facebook Ads manager, not my favorite, So we click on right here and then now what we could do is if we just go over here and hit edit and Remember how we grabbed this URL this ID.

We just copy that, and we could say: hey use. Existing posts enter the post ID Paste it in right there, Okay, so, instead of creating that we want to use use existing posts and your post ID hit submit Okay, you know I’ve got the target on Instagram. This articles longer than 60 seconds, That’s why it’s giving us the air right there Look at this guy’s we carry over all 24 likes. We carry over the comments We carry over the shares and then we hit publish and we are set and ready to go.

So that is how you can go through and 10x is social proof With your facebook advertising. With all of your ads, your campaigns, your ad sets everything that you’re setting up now I just went through, and just yesterday I had some URL issues with my webinar registration page, So I had to go through and reset all my campaigns. All my ad sets everything which is a huge pain of, but because I usually don’t like to work on Sundays, but I Had to get it back up and running so that we could get keep our business push it forward.

So anyway, what I did was go through, and I had a bunch of look like audiences right now. We cover that in a different article, if you guys were like what the heck are looked like audiences, I can go through and cover That drop. A comment down below, if you’re, totally confused on that, and I can explain that in another article. But basically these look like audiences are like your your just your audiences.

So, instead of targeting people in texas or Florida, Okay, I’ve got look like audiences of people who have bought our software program or people have bought another one or a program. So There’s all these different audiences, and so, instead of going through and targeting all these audiences and creating new blank ads started completely from scratch. I want to go through and take those ads that already have bikes already had comments already had everything and Just kind of carry them over Like I have some ads that have almost 2,000 likes on those which that’s a lot of social proof right there like.

That is a ton where you know If somebody hits that sees that ad, like wow, hardly like almost 2,000 people have liked this They’re a lot more likely to go through and pay attention, as opposed to you know an ad that has absolutely no likes no comments, Because then, like Humans, just out of nature guys, They don’t want to be the first one to take action, They’re kind of scared, They’re, hesitant They’re, like whoa, I don’t know, and so that’s why.

I, like all these little social proof, things where you go to websites now. You know like have a little thing to pop up at the bottom. It’Ll say like hey this person just bought five minutes ago, or this person just bought ten minutes ago And then or if you’re liking a live event and there’s a seller on stage. They sell something, and then one person runs the back. It kind of triggers that up those other people to go through and run back to the back of the room to buy whatever they’re Selling right, Because, like no one’s right in the back, You don’t want to be that awkward person like you’re running the back.

We’Re like, let’s say you know you are in a live event or you’re in some room Someone’s like hey, who here Does this like? Who here, You know, Choose their food with their mouths open or something kind of weird. You don’t want to be that weird person like raising your hand, So it’s the same thing with all this stuff guys. That is the point of Facebook. That is the point of Instagram all these social networks and the social networks, Advertising platforms.

If you can get that social proof, unlike you know, Google banners, You can’t really see how many people are clicking on those banners. You can’t see any of that other stuff, And so this is huge guys. So this is a quick refresher. All you got to do. Is you hit preview on the ad? You pull it up, So it just shows this look at this. It’S just showing this app And then this is the post ID right here. We just copy that come back over here.

We use use existing posts, enter the post ID paste it in there submit, hit, publish and we are done. We are good to go So anyway, guys. Hopefully this article was helpful if it was give it a thumbs up, drop a comment down below. Let me know what you guys thought and if you guys are brand new here, make sure you guys subscribe, because we New articles every single week, helping you generate more leads, make more money and grow your business with.

That said guys, I hope you have an amazing rest of the day and I will talk to you all soon.

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Graphic Design Tips for Digital Marketing and Social Media – the #weareslam show ep 3

Welcome to the we are slam, show a show where we share marketing trends, best practices and ideas to help your business grow, and today I have with me Whitney Brockman. She is our art director here at slam agency and today we’re going to share some tips and some best practices on how to design for digital. Yes, I’m very excited stuff, yeah yeah.

So this is the type of stuff that Whitney does day in and day out, for slam and for our clients, and so I’m really excited, because this is a this is going to be some good information that you can use immediately. You can take back to your teams to your agencies and you can you can get some good work done so Whitney welcome to the show Thanks. So today we’re talking about best practices for designing and digital, and more than anything, we have to realize that print and digital are two completely different things.

Print in many cases is still relevant, but most of the design work is going digital at this point. So let’s talk about like, what’s the one, the big thing that people should keep in mind so traditionally the clients that I’m working with have been more towards the print side of design, and it’s been interesting to have them translate what they’ve been doing in print to Digital because it is dramatically different, there are limitations.

There are, you know, restraints that you can’t necessarily it doesn’t translate in digital world and you really have to grab the attention of the viewer and when I am given tasks and projects to work on, I really have to think about the big picture so like what It what’s the goal who’s going to see this who’s this for and if it’s a campaign, when is it going to end, so I can figure out the best way to get the most attention and engagement right off the bat and that that big picture is important Because, with print you know like a magazine ad or something like that, you’re designing it, it’s going through several different stages of iterations of you know.

Process might take a few weeks or a month to design going back and forth with the client and then at some point in the future. Like you see it in a magazine and that’s that right yeah, you can’t, if you see it once, you can’t necessarily go back and find it through all your magazines, but on social media. It is interesting because if you remember an ad, you can easily go find it with a lot of campaigns, you’re going to have multiple ads on multiple platforms.

So you can do those ads targeting your audience, and you know they’re going to see that over and over again, which is really great and that’s why you have to think about the big picture. It’S not just one ad. It’S not going to just be there for just one person to see and with a print ad. Typically, you want to include as much information as you can in the ad. Typically, that’s what we see a lot of, but in digital, like you, said, think of the big picture like that.

Storyline is constantly happening across different blogs different times, and you have opportunities to communicate that message over time. You don’t have to do it all at once and because, most of the time, the ads going to click through to a page where you can put all the information you want, so the driving factor is you just have to make it look good. You have to make it different. You can take risks because it’s a digital platform.

It’S like I said it’s only going to live for a couple days. You can take risks, that’s what’s important and that’s that’s one of the advantages of digital is that you can try new things and because and because of that – or you can do that, because you have essentially instant feedback built into each of the Train of flexibility. Yes, so like we post something on Facebook and instantly, we know whether or not that design and that copy is engaging and whether it’s having the effect we want it to have easy, well easily trackable.

You know if, if you have one post that you post one day and it’s getting all this feedback a lot of likes and comments and shares, you know they were doing right. But then you maybe post something very similar with a different image and you can see that it’s not engaging and you really got to sit down and you know dissect that feedback and figure out what makes one post better than the other. And we are talking a little bit earlier about just like this traditional process, which typically, you know, takes time yes and the digital process, which, because of the nature of digital, we are able to create content today and post it today and get our feedback today, and Because of that, you, you mentioned earlier to be quick, like don’t sit on ideas, especially when they’re relevant you know in this world we have things going viral every day and and you can’t wait a week if something’s gone viral, if you want to jump on board, You got to get going and figure out the best way for your team, or you know yourself to manage your time and get what needs to get out as fast as you can and because you have a format or a blog, where things only last.

For a couple of days, it’s okay! If it’s not perfect, right right exactly and if you make a mistake, you can delete it, which is nice. You can re-edit re-upload, so um. I think the thing that drives the most results is taking those risks within the brand guidelines, of course, of course, stay on stay on bran, but take those right and within the blogs guidelines. That’S probably the final point that we mentioned is that yeah, you mentioned a little bit earlier about advertising on Facebook and the 20 % rule, but just in general, every network is going to have some sort of guidelines right.

So it’s become second nature for me because I do it so much, but if you aren’t aware of especially with Facebook guidelines for advertising, there’s a limit for the amount of words that you can have on an ad. So it’s you want to really have the strong imagery making sure that your ads are going to be the most boosted and going to reach the the biggest audience there you go so Whitney. Thank you for sharing with us on how to design for digital.

If you have questions about how you should be designing for digital or just about designing in this day and age period, Whitney is going to be answering your questions on this article. So leave a comment, a question right below this article and we nee we’ll get back to you with an answer right away. So thank you for reading. We’Ll see you next time. Thank you. Thanks for reading, if you like what you just readed subscribe, then hit that Bell you’ll be the first to be notified when new content goes live.

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Graphic Design Tips for Digital Marketing and Social Media – the #weareslam show ep 3

Welcome to the we are slam, show a show where we share marketing trends, best practices and ideas to help your business grow, and today I have with me Whitney Brockman. She is our art director here at slam agency and today we’re going to share some tips and some best practices on how to design for digital. Yes, I’m very excited stuff, yeah yeah.

So this is the type of stuff that Whitney does day in and day out, for slam and for our clients, and so I’m really excited, because this is a this is going to be some good information that you can use immediately. You can take back to your teams to your agencies and you can you can get some good work done so Whitney welcome to the show Thanks. So today we’re talking about best practices for designing and digital, and more than anything, we have to realize that print and digital are two completely different things.

Print in many cases is still relevant, but most of the design work is going digital at this point. So let’s talk about like, what’s the one, the big thing that people should keep in mind so traditionally the clients that I’m working with have been more towards the print side of design, and it’s been interesting to have them translate what they’ve been doing in print to Digital because it is dramatically different, there are limitations.

There are, you know, restraints that you can’t necessarily it doesn’t translate in digital world and you really have to grab the attention of the viewer and when I am given tasks and projects to work on, I really have to think about the big picture so like what It what’s the goal who’s going to see this who’s this for and if it’s a campaign, when is it going to end, so I can figure out the best way to get the most attention and engagement right off the bat and that that big picture is important Because, with print you know like a magazine ad or something like that, you’re designing it, it’s going through several different stages of iterations of you know.

Process might take a few weeks or a month to design going back and forth with the client and then at some point in the future. Like you see it in a magazine and that’s that right yeah, you can’t, if you see it once, you can’t necessarily go back and find it through all your magazines, but on social media. It is interesting because if you remember an ad, you can easily go find it with a lot of campaigns, you’re going to have multiple ads on multiple platforms.

So you can do those ads targeting your audience, and you know they’re going to see that over and over again, which is really great and that’s why you have to think about the big picture. It’S not just one ad. It’S not going to just be there for just one person to see and with a print ad. Typically, you want to include as much information as you can in the ad. Typically, that’s what we see a lot of, but in digital, like you, said, think of the big picture like that.

Storyline is constantly happening across different blogs different times, and you have opportunities to communicate that message over time. You don’t have to do it all at once and because, most of the time, the ads going to click through to a page where you can put all the information you want, so the driving factor is you just have to make it look good. You have to make it different. You can take risks because it’s a digital platform.

It’S like I said it’s only going to live for a couple days. You can take risks, that’s what’s important and that’s that’s one of the advantages of digital is that you can try new things and because and because of that – or you can do that, because you have essentially instant feedback built into each of the Train of flexibility. Yes, so like we post something on Facebook and instantly, we know whether or not that design and that copy is engaging and whether it’s having the effect we want it to have easy, well easily trackable.

You know if, if you have one post that you post one day and it’s getting all this feedback a lot of likes and comments and shares, you know they were doing right. But then you maybe post something very similar with a different image and you can see that it’s not engaging and you really got to sit down and you know dissect that feedback and figure out what makes one post better than the other. And we are talking a little bit earlier about just like this traditional process, which typically, you know, takes time yes and the digital process, which, because of the nature of digital, we are able to create content today and post it today and get our feedback today, and Because of that, you, you mentioned earlier to be quick, like don’t sit on ideas, especially when they’re relevant you know in this world we have things going viral every day and and you can’t wait a week if something’s gone viral, if you want to jump on board, You got to get going and figure out the best way for your team, or you know yourself to manage your time and get what needs to get out as fast as you can and because you have a format or a blog, where things only last.

For a couple of days, it’s okay! If it’s not perfect, right right exactly and if you make a mistake, you can delete it, which is nice. You can re-edit re-upload, so um. I think the thing that drives the most results is taking those risks within the brand guidelines, of course, of course, stay on stay on bran, but take those right and within the blogs guidelines. That’S probably the final point that we mentioned is that yeah, you mentioned a little bit earlier about advertising on Facebook and the 20 % rule, but just in general, every network is going to have some sort of guidelines right.

So it’s become second nature for me because I do it so much, but if you aren’t aware of especially with Facebook guidelines for advertising, there’s a limit for the amount of words that you can have on an ad. So it’s you want to really have the strong imagery making sure that your ads are going to be the most boosted and going to reach the the biggest audience there you go so Whitney. Thank you for sharing with us on how to design for digital.

If you have questions about how you should be designing for digital or just about designing in this day and age period, Whitney is going to be answering your questions on this article. So leave a comment, a question right below this article and we nee we’ll get back to you with an answer right away. So thank you for reading. We’Ll see you next time. Thank you. Thanks for reading, if you like what you just readed subscribe, then hit that Bell you’ll be the first to be notified when new content goes live.

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