Tag: instagram marketing

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Online Marketing

How To Create Instagram Ads For Beginners 2020 – Instagram Advertising Tutorial

So I’m going to go through a few of the specs right here and then we’re going to jump on to Facebook and actually go through and create the Instagram ads because Facebook they bought Instagram a few years back And then they just kind of implemented the whole Instagram advertising platform into the Facebook, Ads manager, And so we’ll show you guys how to set that up.

So real, quick guys, We just want to cover some specs on setting up your Instagram ad. So if you go here, I just did a quick, google search. I’M saying like Instagram, add Video links, because you could do images, you could do multiple images, So you can like swipe through like you’re doing on Instagram right or you can even do article It’s like you can see this little. I think it’s bla la land koala lion article now you see like different Placement, so instagrams stories see the specs.

So if you’re, using a article just on the Instagram newsfeed right here, You can see the article length it has to be one to 60 seconds. Okay, so it’s longer than that, they won’t actually allow you to run the ad on Instagram. Okay. So then they come come down here and show you some different technical requirements. So if you go to facebook.Com or what I would do is I would just google Instagram, add article length or something like that, and it was the first search result.

That’S how I kind of found this page right now. We want to go through and check out the Instagram stories, because for those of you guys who would use Instagram, you know you’ve got the feed and Then they kind of copied snapchat a few years back or maybe a year. So I can’t wear the exact time frame, But you’ve got the stories at the top Okay. So it’s pretty cool because you’re going through clicking through your stories, You can actually show up an ad right there and just you know it’s it’s a little bit more in in people’s face, I guess so Kind of cool.

But if you look at this, you can only have a article for 1 to 15 seconds right, so you want to probably shoot a different article based off of where the placement is and make it specific to what’s actually happening and Anyway. So I just want to hit that really quick. Now, Let’s jump over to Facebook And I’m going to show you guys how to go through and get into the ads manager and set up these ads on Instagram right.

So we’re going to either come over here to the ads manager Under the Explorer tab, on the left, hand, column or you come up here to the deck, drop-down right, arrow and going to say, create ads. Okay, so we’re going to cut coming here. It’S going to take us into the Facebook Ads manager and we’re just going to do start over and, Let’s just say, you’re at the initial A Center that kicked me in right into crate, an ad but let’s say we’re starting completely from scratch.

So we’re going to go through and Let me just exit out some of these things so we’re going to go through and create a new campaign all right, So we’re going to say, create a campaign and it’s going to first ask us: What is our marketing objective? Okay, so just like Facebook, This is the same exact thing, but it’s for Instagram. Okay, so, like what objective do we want to Accomplish? Do you want people to read our article? I want people to click to our blog or our website.

You want to generate leads like what do we really want to get at okay, so for this example, Let’s just say we want people to click to our website or a blog, so we’re going to click on traffic for it — here And then we’ll just give It a quick name, then, whatever you want, but I’m going to say: Instagram, demo, Okay and so we’ll hit continue there, And then we could give this ad set an a. This. Is we’re going to go through and choose the target who we want to actually Target, and this is where we’re going to tell Facebook that hey, We don’t want it to just show up on Facebook.

We wanted to show up on Instagram or show up on Instagram and Facebook. You can choose both or choose one or the other. Okay And we’ll show you guys how to do that here in a second, so we’re going to say: Instagram Advertising, demo, okay, just type that in right there, real, quick and So where he come down, we’re going to choose the audience right for right now, I’m I Don’T know, let’s just say, we’re we’re going to target New York City, okay, New York City.

Let’S see it pop it right there, New York, New York, Okay, so that we could do Let’s say We’ll: do a ten-mile radius within New York see nine million people and then we could go and target. Let’S say we’re doing a 25 to 65 and people that, like basketball, okay, so now this is going to drop down to 1.8 million and Then what we’re going to do. This is where the whole Instagram Advertising placements comes into play, where you want to make sure that you’re choosing this right, so Facebook by default is going to say automatic play Smits and it’s going to show up on Every possible place that Facebook can show your ads.

So Facebook, newsfeed facebook, Messenger, Instagram instagrams stories their audience network, There’s a whole bunch of different options. But what you want to do you want to specifically target either the instagrams stories or the Instagram newsfeed. So we want to click on edit placements Come down, and this is kind of cool guys like, although Instagram is pretty much primarily used on your mobile phone, you can actually determine what device like, if you want to say, hey mobile, only or Desktop only or what I would probably do is just leave it as all devices Just because it’s probably not going to be a lot of people on desktop that are going to be going through and searching for Instagram.

But who knows it can happen? Ok, so now what we’re going to Do is what we, what we can do is go through an uncheck all of Facebook. We can uncheck all of audience Network uncheck, all of messenger home and we just choose Instagram feeds. Ok! So now, if we come back over here, We remember if we go to the Instagram feed, we can have a article for up to 60 seconds long, all right, Whereas with if we do the stories We have to do it, at least it has.

It can be a maximum of 15 seconds. Okay, so based off your creative, like whether you’re using a article or image, You could still use an image right. It’S it’s not a problem, But if you’re going to go through and say you want to show the article on your stories and on the news feed, It has to be able to match both of those so like it has to be less than 15 seconds. And if it’s longer, then it’s not going to be able to show up on the stories.

It’S only going to be on the news, feed. Okay. So sometimes, if you’re really going to get detailed into your advertising on Instagram, maybe what you want to do is shoot a different article for the Instagram story. That’S less than 15 seconds. Okay, It’s kinda just like more of a quick hit and then The news feed. You can have a little bit longer article if you’re like, let’s say you’re in real estate and doing an open house And going through and showing that, whereas with stories, If you’re doing an open house, maybe you just got your camera up to your face and say: Hey Jason, We’re up here We’re doing an open house on this day.

Hope to see you there swipe up, because you can actually have them swipe up and click the link And I’ll send you more of the details. Okay, So those are kind of things worse like on your newsfeed. If you have 60 seconds, you can give a little bit more Run-through of the actual whole whole home there. So that’s kind of the differences here For this example. We’Ll just choose them both and you can’t so guys get this.

You can go through and choose Instagram and click on Facebook and choose multiple Choose all these different platforms Or you can create a an advertising campaign. Just targeting Instagram and another one just targeting Facebook, So you can kind of see that split test and see the results of how things convert on one Versus how they convert on the other. All right So we’ll see you out of both those right.

Now You can see 1.4 million people and we’ll come down. We can choose a budget, we can do a daily budget. We can do a lifetime budget so like. If you wanted to kind of say, hey I’m going to spend 10 bucks a day, 20 bucks say five bucks day Whatever or you’re like. I only have a lifetime budget of Let’s say: 100 dollars. I want to spend oh that’s thousand hundred dollars And I want to spend that over the next month right So then, you can kind of say: hey spent, set a start and end date and obviously that’ll kind of I mean it won’t necessarily Spend exactly like three Dollars per day, What Facebook does is little starts.

Taking that look at the data and after the first week They’ll say: okay, Tuesdays and Fridays actually perform better. So then, the following weeks, they’ll save up more of the budget for those specific days. Okay, So you’re doing a lifetime budget and it’s not all spending evenly consistently, Don’t worry, They will spend it but they’re trying to optimize it for you, whereas if you’re doing a daily budget, They will shoot to spend, let’s say ten dollars a day every single day.

Okay, So now just coming down link clicks, We could just leave that, as is Difference between link, clicks and landing page views just really quick if you’re brand new to this whole Instagram Advertising or Facebook advertising so link clicks is if they they have the ad and They click on the link that Counts as a link, click and the difference between that and a landing page view If, let’s say somebody’s on their mobile device and they’re like on the subway or something like that.

I don’t get a lot of really good service and they click it that counts for the link clicks. But maybe, if the page doesn’t fully load, then They didn’t really even see what you’re trying to get them to click on right. So if you’re going to go through and optimize a little bit deeper and say hey, I only want to go. I want to optimize for people that are actually going to get landing page views, so they click the link and the page actually loads.

That’S a little bit farther into things And so you’re going to get a little bit better result. So obviously you can go through optimize for either one of those We’ll just leave that link clicks for right now and then we’ll just hit continue and then from here. We can go through and create our Instagram post, okay, and What you want to do typically is add an account. Add your Instagram account. Okay, so you just add an account and you put in your login credentials right there.

<img src="https://www.hashtagsforlikes.co/blog/wp-content/uploads/2019/06/instagram-business-account-basics-advertising-check-list.jpg” style=”width:500px”>

You can add an existing account create a new account, whatever it might be, okay And then, as you’re going through, you can go and add the image you can add the you know a carousel would basically be multiple images. So like someone who, like can swipe, You know how, like they have the new feature, We’re like you, can see a post and at like five or ten photos or whatever it is. You can swipe through all the different images.

The articles like we mentioned you want to have 15 seconds Or less if it’s on the Instagram stories, 60 seconds or less on the actual news, feed. Okay, So we’ll go through, We’ll choose an account or you can say if you don’t have an Instagram account or you don’t want to use. If you want to Use a separate one, you can say hey. This is my facebook business page. I want to run things from and use the selected Facebook page as the insta clike up as the the profile on Instagram.

Okay, so that’s best well just leave there, or, as I mentioned you guys, can add into your Instagram account their login. So it’s directly from that account And then, let’s say you’re going through upload a article. You just click that plus button or upload article right here or we can say browse library. Let’S see, I Think, okay, that one’s 50 seconds long this one’s 10 seconds long. So this one can go in both stories right there So like this is kind of a quick article of this home.

So we can go. Have this on the story. We can have this on the newsfeed on both of those and then throw in the website. Url of Where you want to send these people to you so like let’s say It’s Google com, obviously it’s not! You probably want to send them to an actual landing page To get some leads or your website or what But you’re able to see like a quick preview of what this is going to look like okay, So you can see right here.

This is the Instagram feed and then Okay story, media, a speculation has to be smaller than equal Okay, so this is. This is another key point That you can see the specs right over here. So, if you’re doing the Instagram stories, You can see it’s more of like that vertical like how that layout is. So you need to match that, so that the the ratio is the same as that for when you’re doing a story. Okay, so What I would need to do is go back in and see how this is more of that Horizontal view.

We need to make it more just the same ratios, to fit on the Instagram stories there: Okay, which is fine, It’s totally fine, but right now We’re just going to continue on with this, and then we come in here type your text. This is basically just like the the text That would be in your post kind of your typical thing. You see that right there and then You can do learn more ply now here all these different types of contacts or call-to-action buttons right here, I’m just going to learn more just going to leave it at that cuz.

I like. I know it’s not like super In-your-face like sign up down on Oh back by now, or anything like that. Just learn more, It’s kind of more that discovery phase, and then we come down here and that’s pretty much it you hit confirm and you are set ready to go and you’re going through it’s showing that add to the specific people you targeted and with a specific Budget that you chose and Then you’re able to go, see how many clicks and all that stuff inside the ads manager Happened from that post case.

You can see how much cost for someone to go through and click to your website, How much it cost for people to go through and like or comment on the post, all those different options Inside the ask manager all right so anyway, guys Hopefully this was helpful – Is a quick little Instagram advertising tutorial for complete beginners, just kind of get you that foundation of going through and Setting up your ads with Instagram, whether it’s on the stories or the Instagram newsfeed? So if you guys found this article helpful go ahead, give it a thumbs up, Also comment down below.

If you guys have any questions and I’m happy to answer every single other questions I like to go through and respond to every comment people make on my blog here and if you’re brand new here My name is Jason Wardrop And I want every single day on How to generate more leads, make more money and grow your business so go ahead and subscribe Hit that notification belt so you’ll be notified. Every single time I go with live, I’m going to start doing, live trainings, Which is going to be super fun for you.

For me for everyone – And so anyway make sure you guys subscribe hit that notification bell, and I will see you all tomorrow:

 

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Online Marketing

How to Use Instagram for Your Online Business

Maybe I have a coffee Shop that has a skate park in the back, who knows, What’s kind of the first step. What should I be looking at So think about your audience? I know Instagram is Definitely preferred by teens and Millennials, so that’ll be Great for your business idea, which you stole from me, ( laughing ), But also some cons like a lot Of the platforms out there there’s a pay to play component Right.

It’S important to Think about who are you trying to target before You even get on there Also identify your voice. Because you wan na be on there and be consistent because After all, it’s your brand, So you don’t wan na Be one way on one post then 360 on another post, And it’s hard to follow, Yeah, which I know for small businesses, because they’re doing and juggling a million different things. Sometimes they’ll have Four different people at the business doing the Instagram, And while I see why they’re doing that, it comes off that way.

And it’s too inconsistent from the way the photos Look to the coloring to the captions. It’S just there’s, no consistency there! Absolutely! So what about my profile? I’Ve seen some pretty great profiles. I’M just looking around I’ve seen some bad ones. What are some best practices? And things to avoid So best practices, definitely Starting with the name, you want your name to Be consistent across –, So Coffee and Kickflips Yeah exactly Again stealing my business ( laughing ), So you wan na be consistent.

Across Instagram, Twitter and Facebook, with That name that handle Also when it comes to Your photo, I’m sure, because it’s a visual platform there’s so many ideas. You wan na put up there Also stay consistent across the platforms and don’t forget your description. What should I really Put in my description Should, I just say: cool Come buy coffee in my shop or what should I do Just give me essentially Your elevator pitch, What makes you unique, Also feel free to just In a way kind of brag, What makes you cool All right, so Instagram Has posts and it has stories, Can you talk to us About some of the things we should look out for When we’re doing a post versus a story Yeah, so there’s a lot to Say about posting on Instagram One thing that I like to Remind small business owners is that it’s important To come off, authentic, consistent, but also professional, So it’s like a balance.

Those are the ingredients. The one good thing with Instagram is that, although it’s a highly visual platform, you don’t have to hire a photographer And give us a sense of That behind the scenes Who works there, The outside the inside of your business. I love that because you Can really get a sense of I’m already there, But you’re not you’re, maybe On the go or chilling at home on your couch, but you Could feel like you’re already at that business? I’Ve got a great idea.

Should we do behind the scenes? Let’S do a behind the scenes Right now Right now Absolutely So. This is really going to bring to life what we’re doing for All of y’all out there We’ll see if this makes the cut Okay cool, So we got behind the Scenes here of the crew Say: hi, Please, document this Perfect height, Oh, come on man, ( laughing ), All right, diving back in So line ( laughing ) Back to what we’re actually talking about You’re on Instagram, Great Literally all day.

Now what You wan na be active, proactive, So as a business, it’s really important that you’re paying Attention to when a customer or potential customer Comments on your post Let’em know. You heard Like their comment, respond back Also, if they’re tagging your business or mentioning acknowledge that as well And that can help with customer retention. I mentioned a business that I was at and I was traveling and doing My own thing on the road – and I just mentioned them – Because they had amazing soy latte and I was stoked on it Sure enough.

They respond Back with this genuine message of thanks for business, And even though I preach About this all the time and educate business owners on doing this, and it happened to me – I felt truly valuable and it like made my day So I’m more likely to go back. And do business with them Yeah I love it. We have an easy way. Just To actually talk to people, If you go up to a random Stranger and say hi they’re like wait.

What are you doing On Instagram, it’s just the norm Or if you call me don’t call me Who calls It’s 2019, So cool so give us a lowdown On just Instagram search Yeah, so Instagram Search is really helpful if you’re looking to for Example, grow your following: You wan na look for a target. Audience of your own look for people talking About things that pertain to your business Search those hashtags, Yes, search, hashtags So you can find people that are relevant and follow them, so you’re growing, an Organic following right Right, But also you can chime in On conversations with people, So maybe you area vegan restaurant.

Let me know I’ll be there. So if you’re, a vegan restaurant, maybe search for other people, Talking about vegan cooking vegan recipes, maybe you Then follow a vegan, blog or a chef and that way You’Re really cultivating this niche bubble, which Will ultimately help your engagement, which we’ll Talk about engagement right, I mean you brought it up, please Without further ado, So engagement right is really important because you wan na make sure You’Re measuring your success on there.

So engagement rate is your ROI, So you hear me say the word a lot, but what it actually is it’s some math. Are you ready? No, What was your best subject in school? Not math, Not math? Okay. So it’s really simple. Engagement rate is the number of likes divided by your followers times. 100 Carry the three divided by… ( laughing ), All right cool I’ll write it down for you later. Thank you, But that’s going to give you some insight as to hey this post.

It performed well, or it was a flop and Then from there you can even go further because If you’re on Instagram as a business, which you should be as a business page, Then you have insights, You can see what time of Day worked best to post with your audience what Day of the week worked best, and then you look at the engagement rate as well, and it’s just Going to help you to have this approach to posting That’S not so blind Right, it’s not a shot in the dark, It’s more of an educated guess, because it’s not always perfect, but it gets you in the right direction.

Yeah, But again you want to be there and active. So I really can’t stress: The importance of commenting and replying to your Customers as they’re engaging taking the time to engage With your business Literally comment back On every single person, Because they took the time to say something Replay back, Give them that time of day And have fun with the Stories just like we did because that’s truly a live element.

It’S a very organic, authentic element to your personality and your brand, And if you feel like, I don’t have time to do all this, then I Encourage brand ambassadors Get your staff involved in this Also come up with a hashtag. So that way, when your customers Come in they can start getting the content for you. And you can just sit back, use it repurpose it I’m all about efficiency Right. Well, thank you! So much for hashing it out on the Gram.

You’Ve been awesome. Emma Thanks for having me Do it for the Gram. Do it for the Gram Well, this has been The Journey, Make sure you comment and subscribe. So you know when the Articles are coming out next. Thank you again, signing off

Instagram is an excellent platform for awesome images and your business

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How To Advertise On Instagram For Beginners In 2018 (4 Strategies That Work)

This is the 2018 version of this article and I have four strategies just for you. Welcome to this article, I’m very excited you made it here. My name is Vince Reid and in this article I’m going to be sharing with you how to advertise on Instagram for beginners. This is the 2018 version. I’M going to be breaking down four strategies that are going to absolutely blow you away, especially if you’re a beginner, and you want to get results immediately.

Now, for those of you who stick around to the end, I have a special bonus for you. It’S an advanced tip that will help you get results ten times faster, so make sure you stick around to the end. Now, for those of you who have no idea who I am, my name is Vince Reed, I’m the founder of several marketing companies. My company Internet traffic factory consists of my digital advertising agency, set up my ads, my marketing company, which hosts all of my products and my courses I leaders, which essentially teaches the paid side of marketing on social media.

I also have a live event: company Internet traffic live I’m also the author of the book internet traffic and leads so make sure you get your copy on Amazon. In fact, I’m doing a cool promotion for individuals that engage subscribe to the page and comment. Ok, what we do is we pick one lucky winner, each and every week, and I cover the shipping. I cover everything and I’ll, send you out a copy of this book.

So that’s pretty cool, we’ll see how that works. All right now, in this article I’m going to be sharing with you how you can advertise on Instagram, specifically for beginners. You know I get so many students that come to me and they say you know what I should be using. Instagram I’ve tried it, but you know, for whatever reason: people don’t follow. My page, nothing happens and I feel like quitting, and I don’t want you to do that, because it really comes down to strategy and that’s why I’m going to be sharing with you this article.

So I commend you for taking action and actually going out there and searching and finding more ways to get better rather than quitting. Now I’m going to be sharing with you, four tips, as I said earlier, but I want to share with you this extra kind of bonus tip before the bonus that I’m hearing at the end, because I think it’s important when you create your actual handle. Your actual page on Instagram make sure it’s targeted to your specific niche, so, for example, if you follow me eventually live on Instagram, you know I actually promote more my personal brand, but let’s say that I was selling.

You know something in like the pet industry. Maybe like noon nutritional treats for dogs or something like that, my page would be really targeted for that. So maybe the name of my page would be dog, treats something like that, make it specific to what it is you’re trying to offer, because in the beginning, when you’re getting started, you know I’ve been doing this full-time since 2008. So you know I’ve been able to build a personal brand, but if I were to start today, no one would know Vince Reid right, so I wouldn’t be getting as many followers so make sure your page is targeted to what it is that you are trying to Offer all right, let’s dive into the tips, tip number one make sure you tell your followers to turn on post notifications, okay, this is one that I don’t see a lot of people talking about, and you know back in the day when Instagram first basically went live.

https://m.youtube.com/watch?v=u5_6Oi9iWIQ

You know the algorithm was a lot, how a lot like Twitter’s used to be where you would just post and every post would just show up in front of all of the followers that you had now. Instagram has an actual algorithm, so all of the followers do not actually see your post okay, so you need to turn on post notifications all right and what happens is if the people that are following you turn on post notifications.

Okay, whenever you post on your Instagram page they’re, going to see essentially what is it you put you post it, because, if not you’re going to do all this work, and this is why a lot of people struggle because, like I got a thousand followers, but when I post something: no one actually engages with me and it’s because they don’t have notifications turned on in terms of your followers having that turned on for your actual post.

Alright. So the question is: how do you actually do that right? So what you actually saw was the screenshot. I went to someone that I was following his page and I clicked them a little dots on the top and I can see the posts notification tab to basically turn those on for that individual that I was following. So the best way that I found actually do this brings me to step number two. What I advise you to do is Instagram stories.

This is a very effective way to get on the top of the people who are following you page. So you know, for example, with the algorithm your posts aren’t going to always show up in the news feed, but what I found is with stories they actually do show up. On top and most people who are using Instagram don’t do a lot of stories for whatever reason, so this gives you a better chance to actually still show up.

On top of your of the news, feed other people that are following you. So here’s the cool part about this. So, for example, let’s say you did a stay photo or an image or article on your Instagram page and then you turn around and you do a story right after to let people know that you just did a post. Okay, that’s a way to get right in front of all of your followers and obviously let them know that you just did a post.

But more importantly, you can do a story and every week I would say you should do a story and say hey make sure that you actually go to my page and turn on post notifications and that way, when I post, you see all of my updates. So I advise you to do a quick, little story like maybe once a week, just letting your followers know that they can turn those post notifications on and that way when you post they’ll, be seeing more of your content all right.

So that’s how you do that. So the question is: how do I actually get followers to even be able to tell them to do what you just said? Vince, I don’t have any followers, that’s my biggest problem. Don’T worry, I got you covered all right, so number three. What you want to do is you want to like relevant content and pages all right, and I’m going to explain to you why and here in a second. So what you want to do is just basically in the search bar.

You just basically go into search on your Instagram page and just start typing in relevant content. So, for example, let’s say that I wanted to only target or find pages that had to do with people who are entrepreneurs. So I would hit the little search button at the bottom of my app and then I would basically go hashtag entrepreneur, hash test business and I would just go in and start finding pages and content.

Okay. So why do I actually want to do this? You see when you start doing this and you start engaging with pages that are similar to what it is that you are interested in. Okay, what’s going to happen is when you go to your Explorer page you’re, going to even find even more pages like this. So if you go to your Explorer page now and there’s no content relevant to what it is that you like or you’re interested in, that’s because you’re not engaging with enough pages that are similar to your specific niche market, all right.

So what you want to do is you want to make sure you find relevant pages start engaging with them more and you’ll start really just exploring and finding a lot of cool pages, and this is a great way to see what other people are doing and it’s Working and obviously find information that you can mirror to get better results because, for example, let’s say you go and you see an entrepreneur and they’re in the same space as you and they make a article and it gets tons of views tons of comments.

You can do something similar on your page and now you can target those same types of individuals with hashtags and other things like that. I’Ll make another article where I dive more into hashtags. I didn’t want to go into that because everybody kind of teaches you to just go: do some hashtags, so I wanted to go a little bit deeper and to give you guys some different examples, all right. So when you find good pages, engage and follow them.

So don’t just like you know, go on their page actually engage with their page. I do do some things, so here’s some things you should do all right. So the question people always ask me, is they say well? How should you actually engage with pages? So you get followers because you know I would engage with pages and I still don’t get anyone following me. So what’s the point of engaging with someone else, if that’s the case, well, here’s the deal.

Okay, you have to ask yourself this question. What would you want? Your followers to do on your post right, so you know think about it. So you’ve got a page and you know if you’re getting started and maybe you’re a little frustrated. You feel like quitting because you post and no one comments. No one engages no one likes your articles or your your pictures. Okay, that’s a little bit frustrating! So if that’s frustrating to you, what do you think it is to other people who are getting started or even people that are getting a lot of traction on Instagram? They still love people to like comment and share their information.

So what you need to do is go. Do the things on other peoples pages that you would want people to do to you? Okay, it’s the classic rule of attraction, marketing, it’s basically the classic rule of life. So if you want to get more followers, you need to follow some people. You need to engage with them. You need to comment. You need to do certain things on their pages. Alright, now here’s a really cool tip, and this is how you can actually engage, and you know get something back in return.

Okay, this is a good way for you to do it. So when you leave comments all right, so you should like people’s images in people’s articles that are in your space, but you should go in and you should comment, but here’s what you should do. You should ask questions. Okay, you should ask additional questions, and this is just a lot of things I mean I could go on. This could be its own individual article, but when you ask questions and you’re following a lot of pages in your space, one people are going to go through those comments and they’re going to notice your name and they’re, going to click on your profile and they’re.

Going to be like what is this person you know up to, but here’s the kicker when the person who you comment on comments back and answers your question. Okay, what’s going to happen, is people reading through that thread, they’re going to see that you asked a question? They answered you back and now your likelihood of them going in your profile to see why this individual actually replied to your content is much greater and then you’ll get a lot more followers that way.

This is a way for you to engage on people’s posts and actually, you know, attract some of their followers who are in your space as well all right. So this is different from you just liking and commenting this. Is you asking a specific question and be smart with your question? Read the article look at their image and ask something intelligent or something that you know is it. I guess you can say, even though there aren’t really any dumb questions, but I guess I should say: don’t ask any dumb questions right.

Ask something that actually helps you use it as a chance for the person who’s doing the post to mentor you. So if there’s something that they posted or said asked something that allows them to engage back with you. Thank them for it and, if you do this regularly on multiple pages in your space, you’d be shocked at how many people are going to start to follow your page immediately. Alright, so that’s a cool tip now number four.

What you want to do is you want to make one minute articles on Instagram, okay, I advise you to do one at least a week. I actually have a article on my blog, which I’ll put a link to here, where you can actually learn how to make articles on Instagram for your advertising. This is extremely powerful. Article is taking over there’s already tons of studies and people saying all the time that you know article is pretty much going to be.

The only thing you see on the web moving forward so be right to the point, and again I highly advise you checking out that article, where I teach you how to make articles on Instagram, and this is a great way to basically engage with your followers. Get new people to basically engage with you and brand yourself differently, for whatever reason most people still have a fear of making articles, but you know you have to get over that quickly because that’s where the world is going, it’s about doing the things that the average Person simply is not willing to do alright, so I have a special bonus to help.

You get results much faster, but before I dive into it, do me a favor make sure you comment like and share and subscribe to this page. But more importantly, when you leave a comment, ask me a question in other articles or topics on marketing and lead generation. That you’d, like me to basically answer or articles that you’d like me to make I’d love to hear your feedback and also, as I said earlier, for individuals that comment.

We’Re going to pick one person a week, we’re going to send out a book to a person to ask a question, or maybe you don’t suggest a good article and we’ll send you out a book we’ll pay for the shipping. We’Ll pay for everything and it’ll. Be really cool by the way you’ll love the book. Alright, so here’s the advanced tip the bonus make sure you promote your popular articles and images. Alright. Now I often my strategies are often use paid ads.

Okay, you’re going to hear me say that often, but I also want to give you an advanced tip when I share with you these tips. These strategies are these bonuses. So when you run an ad, what a lot of people do is they’ll send an ad and they’ll run it for a day or two days or three days and they’ll go what happened? Did I get any followers that I get any leaves, or did I get any sales think about the ads you run as a running commercial, especially if you’re targeting the people who already like and follow your page so like, for example, let’s say you just have a Five dollar, or even a one or two dollar budget every single day, and you find a post that actually got some traction, run an ad promoting that post to people in your space and let it run forever, don’t turn it off, spend five bucks a day and You’D be shocked at how that article keeps getting new likes, keeps getting new followers and keeps getting people basically coming to your page, liking it and following you alright, so you don’t have to spend a lot of money find out the article or the post that did Well by you simply posting it naturally then turn that post into an ad and let it run forever, never turn it off anywhere between one to five dollars a day and just forget about it and you’ll be shocked at how many new followers you get following you.

Each and every day, alright, so that completes how to advertise on Instagram for beginners a 20-18 version. I gave you four strategies that share through a bonus strategy when it comes to paid advertising, and I know that those strategies will work for you now. For those of you who want to dive into the paid advertising side, which is my opinion, is the fastest way to actually start making money make sure you click on the link.

In the description of this article check out that training you’ll be blown away expecially, when you see how you can gain access to all of my paid marketing strategies which can help you get results a lot faster with that being said, make sure you like comment, share And subscribe and I look forward to seeing you on the next article – take care

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INSTAGRAM MARKETING STRATEGY FOR 2020 & BEYOND | Adam Erhart

If you do it right, it can also be one of the most profitable investments ever and that's why, in this post, I'm going to be breaking down an Instagram marketing strategy that will not only work today but will serve you for years to come. Let's get to it: This marketing idea is not some cheap sleazy idea, that's going to allow you to buy followers or just fake your way to success.

Instagram marketing logo

So, if that's what you're looking for you're going to be sorely disappointed by this article, but on the other hand, if you want to build a real Business, develop a loyal following and learn skills that will serve you for years to come. Well then, this is for you and you're going to want to stick around because that's what this article is all about: a strategy that is so simple and yet so hard that even the most battle-seasoned social media marketers fear the challenge.

I am a pilot

I'm talking about mastering the six pillars of Instagram marketing, but before we dive in. First a story to tie this all together. Years ago, I used to be a Business jet pilot and when you're a pilot, the sole goal or the sole way that you build experience and essentially ascend the ranks of the pilot hood. Is to build hours. They're called hours because they're the number of hours that you spend flying a plane more hours equals more experience which tends to equal more dollars.

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This is great in theory, and the goal of every new pilot is to build up as many hours as quickly as possible, but there does come a problem if and when you decide that you want to leave the aviation industry and start a business or even get a different job. A job that is outside of aviation, nobody cares about your hours. Like literally nobody. I don't think anybody has ever asked me how many hours I've flown. That's, because hours are non-transferable and they're really only relevant to the aviation industry.

Now, that's not to say that everything I did in aviation is non-transferable after. I learn some incredibly valuable skills that really set me up for success when it came to starting my own business and building up a number of different, very successful agencies for one. I learned that I had to be a hundred percent accountable and that's what I now demand from my marketing, ensuring that it's a hundred percent accountable to what I want it to do.

Operating procedures are valuable

I also learned the importance of following systems setting up procedures and standard operating procedures or SOPs and their value in running a Business. I'm also now able to beat pretty much anybody at flight simulator yeah, I'm kidding on that one, I'm pretty much terrible at the flight simulator. There's basically, no transference from flying a real plane to flying flight simulator turns out real planes, and games are very different how they fly and that's why, in this post, I don't want to equip you with non-transferable skills, skills that are only going to last.

Instagram Platform

The Instagram Platform

You inside the Instagram platform – rather I want to give you a number of different skills that you're going to be able to take across all of your marketing across all of your Business and across any new social media network. Whatever comes up again. But it's not just about the future. It's also about the present and that's why, when you learn and when you master when you deploy the skills that I'm about to share with you now. Your Instagram marketing results have nowhere to go, but up so with all that said, let's dive right in.

Marketing videos with Instagram 

The first Instagram marketing pillar, that you need to learn how to create a video. You need to love these videos and master them. Probably no surprise that people love video, whether we're talking about it in the feed, whether we're talking about in Instagram stories, whether we're talking about it with lives which we're going to cover later. People just like consuming video. This is why, if you want your Instagram to grow, if you want to attract more people to your Business, if you want to build up an authority brand or anything like that, you're going to need to create more and ideally better, video content as often and as much as possible. I appreciate it is a little overwhelming to start, especially if you've never done video content, but fortunately it doesn't have to be overly produced.

Hollywood style, cinematic productions or anything like that. You can literally just grab your phone hit record and start there. Seriously, we've seen a huge change and a really positive trend away from hyper polished in just amazingly beautiful video and towards more raw and authentic and real videos. So don't let technology or your lack of editing or your lack of a really expensive camera or any of that stuff? Stop you from again just grabbing your phone hit and record telling your story.

 

 

Post audio content

Alright, the next pillar is a little bit weird, because Instagram isn't necessarily known for this, but I'm talking about audio and audio content. We're already starting to see this trend on other social media blogs, whether we're talking about YouTube or even face people are reading articles, but they're not really reading they're, just listening to the audio stuff. This is why learning to use and to leverage, audio content inside Instagram and, of course, on other platforms later as well, is a really valuable skill to have now.

microphone for audio content

I can already hear some of the kickback I mean, after all, Instagram isn't a podcast. It's not really an audio blog, it's pretty visual. Well, fortunately, there are companies that allow you to take audio clips and create audiograms, or essentially those things that you might see in your feed, sometimes which are really just kind of squiggly lines showing off sound waves with maybe a simple picture, or maybe even a web address in the background, or if even that sounds too complicated, you could just make a post and then really focus in on the audio and on the content and on the words or the music or whatever. The message is that people are going to hear with their ears instead of with their eyes. I guess you don't hear things with your eyes anyway.

Text within your posts

Let's move on to the next pillar, which is all about text, probably no secret here, but the text is one of the greatest skills that you could ever hope to master when it comes to marketing because it's been around forever. I guess. That's totally not true something around forever. It's been around for thousands and thousands of years and the written word well. That's certainly been around since the Gutenberg press really made it available to everybody, but let's not make this a history lesson.

Rather, let's just focus in on the importance of text and its value in Instagram and, of course, on other platforms as well. I'm talking about the captions that you write with your posts, I'm talking about any of the titles or the captions that you put on your stories anytime, that you're using words the written word or the typed word. I guess! Well, that's all text-based marketing and it's so really effective and really easy to do. Of course it's harder to master and that's why you want to spend some time practicing really honing your craft, trying to write captions that are more descriptive and more enthralling and more interesting and get people to take a certain action. And the same can be said when we're talking about stories trying to write more compelling titles or compelling the smaller captions and really trying to say a whole lot more in a whole lot less just because you don't have that much space.

High-quality photos are a must 

Okay, let's move on to the fourth pillar, which is what Instagram is known for and that's all about really high-quality images. When it comes to Instagram. There is no shortage of different ideas and inspiration that you can get from what kind of images are going to work best for you and for your Business. We can use things like quote cards. We can use stock photos, ideally not, but you could use them.

You can take your own shots, you can get professional shots done, you can have graphics made. You can have pretty much anything that you can think of made up into an image or into a graphic for posting. This gives you a huge amount of creativity and the ability to really test all sorts of different stuff to find out what style resonates best with you and with your market and with your Business and with your feet in general.

Just remember that one of the most important things that you could ever hope to do with your images is to really grab someone's attention to catch their eye and to pull them in, so that they'll eventually read your caption, where you can do the rest of your convincing and your persuading and your influencing that's huge, like important. The point of your image should be to stop the scroll.

Stop somebody from just mindlessly whipping, through their feed, get their attention, get them to read your caption, so you can do your influencing and your persuading they're now just like. There are thousands of different styles and ideas that you could use and draw inspiration from. Well, there's an equal amount of tools and software and ways to design these from free tools like found on Google to paid tools like Photoshop. You really just have to pick whichever is going to work best for you, your budget and your Business.

Instagram Live

All right. Let's talk about the next pillar, which is one of the most frightening of all for people, and that is IG, live or Instagram live. Essentially, the ability to hit live and then go live to the whole world, or at least to your following. This is one of the greatest tools that you could use when it comes to building up your brand and building up your self-confidence, because, especially when you're first getting started, hitting that live button is terrifying.

I remember the first time I ever went live on. Periscope, which rested soul is now gone. I remember hitting that live button and feeling immediate fear, immediate dread and my mouth going dry as a cotton ball. It was not my proudest moment, but I recovered had a sip of water and carried on through, even though I think, like three people maybe showed up to it. The point is, is that it started to build up a habit and a routine, and it started to allow me to realize that this wasn't so scary and it was actually kind of cool really fun.

It's also amazing practice for thinking on your toes and developing the ability to answer questions on the fly and really to engage in risk with your community and with your followers. If you ever have any desire any intention to get into something like public speaking or putting on workshops well, this is a great way to practice in a pretty low risk and safe environment because follows fills, you can just turn it off.

Hey, where'd, Adam! Go all right: let's talk about the next pillar, which is DMS or direct messages. Now Instagram has one of the best DM platforms available today and it's really growing in popularity, especially as we're reading organic reach, meaning the stuff that you put out there, just not seeing the same amount of people well as that sort of declines. The importance of building up connection and community and having those conversations in the DMS is growing in importance.

The important thing that I want you to take away when it comes to using direct messages when it comes to DMS is that this is a very valid feature to have real, genuine conversations with real people. This is not a great place to automate and throw in BOTS and throw in all sorts of fake marketing materials, rather to allocate as much time as is reasonable to have conversations with your tribe, with your following with your audience and with your customers.

A lot of business can and will continue to go down in the DM. So if that's part of your strategy make sure to spend some time there. Alright, the next thing you're going to want to do is to check out the article. I have linked up right here on Instagram marketing for small business, which is going to give you even more strategies so check that out now and I'll see you in the next episode. Consistency: clarity and congruence consistency means that you're applying a regular schedule, meaning you're posting regularly you're checking