Articles reports or creating articles research is the key to success. Youtube is not only the kingdom of digital entertainment, but also a great environment for learning. Over 300 hours of article resource is uploaded to YouTube. Every minute think about it, 300 plus hours, every single minute of the day in such a competitive ocean.
You must be equipped with the right tools to make sure you reach the top spot on YouTube. Most people resort to tools that come with the so called magic ranking algorithm that promises to shoot articles top spot YouTube can’t be tricked forever by any magic trick. Instead, you must understand what works for your top ranking competitors today. Doing research on YouTube is time-consuming. That is why I have created the perfect solution for you introducing tube researcher the world’s most advanced YouTube research, software that comes with human-like intelligence.
When it comes to research, it is not just another YouTube tool, it is in a class of its own. Tube researcher is lightyears ahead of its competitors with over 1000 plus hours in development alone. Hundreds of hours in training, machine learning models and tons of time into design tube researcher is nothing like anything. You have seen before each campaign in tube researcher is organized into projects.
When a project is added, you can ask tube researcher for keyword, suggestions and their search volume. It displays the top articles for a keyword along with Varkey data points. It also shows the details of each of the top articles in a neat way, along with their hidden tags. The heart of tube researcher is the article analysis module it crafts, a detailed analysis report on relevant data points. Tube researcher comes with a private rank tracker module that contract article rank along with the likes and dislikes.
Last but not least, it also comes with a sneak little description builder. It can create a skeleton for your article description. Why wait get hold of tube researcher today itself?
How did you get noticed right, but when there’s a well there’s a way and in today’s article I’m going to show you a simple technique that will double up the size of your Google listings, which will make your business pop out in this crowded space.
The result, you’ll drive more clicks to your site, squeeze your competitors out and it will also prepare your business for the next marketing onslaught, also known as voice search, so stay tuned hi there. My name is luc de round the founder of ranking academy quote UK, where I talk about the best tools, tips and ways to promote your local business online step-by-step and things. I click on my blog.
I cover everything. Any local business owner needs to know from search engine optimization to social media. My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell bottom. So you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I referred to in this tutorial.
As the internet is continuously evolving and maturing. We are slowly moving away from conducting our searches in Google, from a string of keywords such as cheap tickets, rodeo Houston to a more natural language in the form of a question such as how much are tickets to the Houston Rodeo in their quest to remain the Number one search engine on the planet and to keep users on their site. Google has multiplied the number of results, which include direct answers to those questions in multiple formats.
Using featured snippets like this one, as well as a box called people also ask, but at the same time, Google has also given website owners the ability to enhance and expand the Google listing results with special features. Obviously, this is not new. You may have already come across results which display star ratings, for example, but now you can also integrate frequently asked question listings, which literally doubles up the size of your results.
Look at this example for one of my clients, who is an electrician and wanted to rank for the keyword, storage heater repair is result went from this to this. Let me show you how it’s done step number one identify the right content page for this to work. You need to identify a page from your website that ranks quite high in Google search engine results. It will not work with your home page. If you don’t know how go to uber suggest com type, your domain name in the search box, then press Enter.
Let’s use my electrician client as an example on the left-hand side, menu click on the top pages option. The top page is likely to be your home page, so ignore it. The pages below that, with the most estimated traffic, are likely to be the best candidates. Click on the view all drop down next to the page, which will show what keywords this page is ranking for. If the page ranks for keywords are positioned between 1 and 10, then you are good to go step.
Number 2 add relevant, frequently asked questions to the content of the page once you’ve identified, which content page is most appropriate, just add a list of ethic use to it. This is the perfect opportunity to enhance your page with more relevant keywords and to answer some of the most common questions. Users may ask if you can’t think of any specific question to add, go to answer the public comm type, your keyword in the search box and click on the got a question button.
This will give you a list of the most popular questions. People ask about this topic to make it easier click on the data option above the graph. The other alternative is to use Google search for your keyword and check the results scroll down and find out. If there is a people, also ask for snippet results. There will be the most popular questions people ask in relation with this keyword. You can expand the box by clicking on the bottom question for more results.
Use these results as inspiration, don’t copy and paste once you’ve got your list. Just add it to your content pages. Like this, or even this, it doesn’t really matter step number 3. Add a structured data to your page, don’t panic! This is easy. Structured data is scored in a specific format written in such a way. That makes it easy for search engines to understand content search engines. Read the code and use it to display search results in a specific and much richer way like our FAQ.
The integration of this piece of code on your website is very easy head over to technical SEO. Comm slash tools, slash schema, markup generator from the drop-down select. The FAQ option, you should see a form with two fields. One is called question and the other is called answer just copy and paste your questions and answer from your content page using these fields to add a question. Simply click on the add question button.
You should see the code being automatically created on the right hand, side of your window once you’re done. Click on the G icon, located right above the code select the option Rech result test. This will open a Google testing page with the code you’ve just created automatically copied in a small window from there you can verify if the code you’ve created is valid, click on test code and your code will be analyzed.
You should now see a detected item called FAQ with a green tick. Next to it confirming your code is good, go back to the schema, markup generator tool and this time click on the blue copy icon. This should copy the code to your clipboard time to move on to step four step. Number four integrate the code to your page. All you need to do now is to copy and paste the structured data in the HTML code of your page, more specifically in what is called the head of the page.
I can’t cover all scenarios here because it would take too long, but if you are using WordPress here is how to do it. Download and install a plugin called header and footer script, locate the page where you’ve added your FAQ and click on edit scroll down. Until you see a box called insert script to head paste your script in there and save your page, every content management system will be different.
So if you are unsure how to add code to the head of the page, just refer to your provider and now for the last step step number five tell Google, the page has been updated. This is optional, but it will speed up the process for this step. You need to have a Google search console profile installed. If haven’t do it today, it’s essential to have, if you’re serious, about your online business and it’s free for those of you.
You do log into your Google search console profile copy. The web address on which you have added your epic use content and the code and paste it in the inspect. Any URL box field then hit the return key. You should see a box with the option. Request, indexing click on the link. This will submit a request to Google for the page to be crawled. Make sure you do this only once and then you’re done. That’s all I have for you today.
We’ve been this process for all your content pages and you will double the size of your presence in Google search results almost overnight. I did this on multiple pages, for one of my clients and some of his listings were updated within 24 hours. The others only took another couple of days. This is a simple technique with huge benefits, one of which, being your website content, showing in the answer.
Snippets of Google, which is used for voice search results, preparing your business for the next generation of search voice. So don’t miss out and start today, if you like this article, please give me a little thumbs up. Otherwise I’ll see you for another tutorial very soon: happy marketing,
Com followers, my name is ty Kilgore. Today, I’m going to be answering the question: how do I rank and local search or how do I rank in maps? Local SEO has been something that’s really taken off in the last year to year and a half and the search engines are putting more emphasis on the users to fill out the information than ever before. So I’m going to talk about five different things that you can do to rank in local SEO.
The first thing is that you want to make sure that if you want to show up for localized terms that you have a business address and a phone number that is local, so, for instance, if I were wanting to show up for a term in Lawrenceville Georgia, I would need to make sure that my business was located in larval Georgia and that I also had a phone number. That was local point number two is that you want to build out citations.
One of the main things that you want to build out is there’s many different popular citation sites out there, such as Yelp citysearch, yellow book insider pages superpages. The list goes on so essentially what you want to do is make sure that you have all of those local citations built out, and you have all the correct information listed there. The third thing that you want to do is you want to claim your local business on Google Places are being an owner, verified listing will rank higher than a non owner verified listing.
So it’s important that you claim that listing and you fill out the proper information on google or bing and they send you the information to input so that you own that page. The fourth bullet point that I would talk about is link building. You want to link bills pacifically to those local listing on google or being so that you have different things that are pointing back to that actual page. The fifth thing that I’ll talk about is also very important is actually getting reviews.
We live in an age where everybody wants to find out what everyone else thought about a product or service, and no more is that important than in local search. So if you have customers that are satisfied and that actually enjoy your product, encourage them to go online. Fill out a review about their experience, that will also help people that come to your site to learn more about what other people think.
Hopefully, these five things will help you in your local SEO, search
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The first thing you need to do obviously is load your article one of the things I always do is I use Camtasia and when I go to load it, it’s right there in a folder, and I just take the mp4 file and load it here. I’m going to set at the end of the article I will have a article there for you to show you exactly how to load your article and set it and do all that stuff once you’ve loaded it.
It’s going to bring you up to a page. That looks like this, and this is where you can start really doing certain things that are going to help with your search. Now, when I say with your search, YouTube has two algorithms, and one of them is they want to know what you want to rank for. So since it’s not a person looking at your article, they can’t really read it and see how good you are or anything like that so they’re going to use all the different techniques, I’m going to show you now to help them decide if you’re going to rank The second thing that they look at is once you start playing your article and people start reading it.
Then they start looking at read time, click-through rate things like that, then they decide if you’ll rank and how much better or you are compared to other articles. So everything has to be done with words because it can’t be done with audio. So the first thing you want to do: let’s say that I’m going to do a article on passive income; okay, I’m going to say passive income models; let’s say three passive income models; okay, that you want to put that keyword; phrase in your title.
The second thing you want to do is you want to put the exact same phrase in your description now you notice here. I have a description that I have set. It’s automated it’s on every single one of my articles, but then I add different things to the beginning and to the end. That goes with the article that I’m posting, so I’m going to put in three passive income models. After that, I’m going to say as much as I can about the article, the more you put in there, the better it’s just like a web site.
If you think about it, the analytics for Google to help drive traffic to your website or to help you rank it has to do with how many words you have on the page, how many times you mention your keyword, phrase and other tags, and things like that. So YouTube works just like that, so this is like a mini blog if you think about it, and so, if you notice it, they give you five thousand characters and I would say most people barely use.
Half of that so use as much of it as you can, but just talk about your article say: what’s in there and use that keyword phrase as much as you can so that’s two then when I go to my tags, I use the exact same keyword. Phrase for the first tag now once that comes up, if you scroll all the way to the bottom, I have a software tool that helps me with my keyword search. I actually have two buddy in here and I have vid IQ.
Then IQ gives me the top three keywords and I always put those in second. I have the lowest program with vid IQ and that’s what I’m looking for is those top three keywords and then I come up. I can look here. These all come from two buddy. These are all recommended tags, so I can just start hitting those and all of them have to do with passive income. Now, if it said something like passive income with rental properties, I’m not going to pick that unless that’s one of the models I was talking about, you want to make sure the tags that you’re using are focused on passive income, and you buddy does it for me.
They go in and pick meet the the different phrases and keywords that will help me to rank now something neat. Let’s say I put in three passive income models. Again, let’s say it was at the bottom. Well, here’s one for ideas, I’m going to repeat one passive income; okay, so let’s say you’re looking there and you got some from the bottom. You’ve had some that maybe you had listed okay go right here where it says sort to buddy.
Does this look? I had four phrases that I used twice, so two buddy will go in there and sort and remove them for me and there you go and then I can continue to get my phrases now. I can only go up to 500 characters. Another thing you want to do to help with your SEO is to come up with like a four-letter combination of letters, or maybe your name and put them in so I’ve seen people do things like kr PT and they use that on every single article.
It doesn’t mean anything but YouTube’s going to notice. Hmm kr PT, there’s a bunch of other articles that have the same tag so that what they’ll do is they’ll start showing them, as recommended on the side. I personally use my name, and I know other people will do that. Sometimes you can find another guru that maybe does passive income. Pat Flynn is really big and you can put their name in there as well.
I’ve seen people do that and it’ll actually help your rankings and it’ll kind of connect you to his audience as well as yours. So once you’re done that another way that you can help your SEO is go to the playlists. You want to always add your article to a playlist. If you can add it to two: that’s even better one of the things in playlists is you want to make sure you have articles that are cohesive if you’re going to do one? Let’s see we just, I have one in here with passive income, so let me go ahead and select that so all of the articles in that playlist are passive income and what I do in there is like maybe buy that ninth or tenth article, I would maybe Put a article in there from Pat Flynn because he’s like a passive income expert, he doesn’t block or website called smart passive income and then, as people go through my playlist, my articles will keep popping up one after another.
It literally keeps going well, then they hit Pat Flynn’s article, but it’s in my playlist. So after that plays, it comes back to my article and the algorithms are going to pick that up. They’re going to see that connection between the two blogs and say: oh well – maybe some of the but from this blog will want to see more articles from them and vice versa and they’ll get recommended. So that’s another way.
You can increase your read time and your SEO now, let’s go back up to the description because there’s more things you can do in there after I do a description of the article and I use that phrase as much as I can without overdoing it. Then I scroll down – and I have some business resources that I have in there automatically and in here I have it says, check out some other popular articles. Well, I may even add in there a playlist check out this playlist and then I’ll also add a blog to it to a competitor.
And when I say competitor, I don’t mean somebody that only has like 5,000 subscribers, but somebody that has like 2 million somebody big. That I’m not going to hurt them if I put their blog in inside their link. Inside of my description or if I put a article from them inside of my description, it’s just going to connect our two blogs. I’m not going to hurt them, but they’re going to help me if that makes sense, so people when they get that big, I’m sure they’re fine, when you share their blog because it’s going to drive traffic to them as well, even though they don’t need it so Make sure you do that and then, when you go down to the bottom here, you want to also put links to all your other social media resources.
The more you get people to click out of here to other platforms that helps YouTube. They like that, because they want to draw more people in and then, if you’re in affiliate marketing obviously put your disclaimer and then at the very bottom, I’d like to put 3 hashtags, so I might put passive income. I like to put my name and then I put something else like income models, so those are hashtags that will show up underneath the description.
All of this is going to help your SEO and of course you want to have a good thumbnail actually to buddy allows you to make a thumbnail right here from the blog, so you can go in over here to the right where it says. I take that back. You can go down here at the bottom, where you can see best practices and scroll down and you’re going to see. Add a high-resolution thumbnail so right there. You can create your thumbnail through your two buddy account and keep your template, and then you can keep using him.
You want to have something that has your. You want to use the template that has you on it, so people get to know you and then just use three four words on it and make it pop and try to use the same color scheme or something with the same style not exactly the same, but That way, you’re branding yourself and then people will see the colors or they’ll see the the font that you use. I’ve seen people that are very consistent with this and I don’t even have to read the title, but I know it’s their thumbnail.
So it’s it’s pretty much a branding thing, so people get to recognize you. So if you do all of those things when you upload your article and use YouTube to buddy – and it’s so easy to just get all of this put together, then you will get more search. Engine optimization and more traffic towards your. Your article make sure you subscribe and hit the notification button right now. I am producing six articles a week and they are all to help you earn more money, passive income and
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There are so many different ways you can go about that, but We’re actually going to cover how to actually optimize Your images for web and SEO here on The Journey All right fun facts with Nealey time. Did you know that images are The second most popular way to search after keywords.
No, but that makes sense I mean people buy with their eyes right Absolutely so leveraging The power of images with your content is crucial And that’s why, if you want to really make your business stand out and be noticed, you have to leverage the power Of images with your content, So there’s a lot that goes into it and I’m not going to do. All the work for you Come on. Please help a girl out All right I’ll at least help you I’ll.
Take you through your own website and show you at home a quick demo of how to optimize your Images for web and SEO Perfect: Let’s do it Cool compromise All right Alex. So, let’s Check out some of the images on your website, so where do You go and upload your images, So I normally go to where it says: media [, Nealey, ], Okay. So let’s Check out some of the content that you’ve uploaded All right, so all burgers, I dig it [ Alex ], Nothing wrong with that.
So let’s check out one of these images Cool, so I’m noticing some good things and noticing some not so good things. Let’s dive into this little bit: Okay, Alright! So we’ll start with a good Start with the positive right. So I do see here you have Some of what’s called “ Alternative Text.” Now, when Google or other Search engines crawl, your site, it can’t actually see This delicious burger, All it sees is that it says “ image”.
It doesn’t know what to do with that. That’s where that Alternative text comes in so this one, you put awesome Burgers, which is good, it’s descriptive, shows Exactly what it is, But I don’t see you have it On any of your other images, So you definitely want to Write some type of description of what that is, that way, it Gets indexed by search engines because, like we said before, it is the second most Popular way to search Okay, so every image gets Its own alternative text Yeah, and you really Want to describe it too, The more descriptive the better.
This also helps for Visually impaired people that are on your site, That have screen readers So if they’re on your site, It’ll have delicious burger it’ll. Have this or it’ll have that versus just going and saying Image is not very helpful. You got to keep the site successful to Moving on to title Your titles aren’t bad I’ve seen worse. I’ve seen The ones that are like screenshot dash this date dash blah again, that’s not really helpful.
You want to be as descriptive as possible. [ Alex ], Okay, [ Nealey ], So this one says Beef dash blur dash bread and then some numbers. How do I make it better? So we can probably just Get rid of the numbers Again, it has to be Descriptive of what the image is all about, so beef dash blur Dash bread that one’s fine You want to have those dashes in there,’cause that’s! What’s going to Show up in the address bar [ Alex ], Okay, It’s also something that Google kind of takes a look at as well, And then WordPress saves in real time.
So as soon as I clicked Off of that, it saves So you kind of have the same trend here. Blur dash buns dash burger those numbers just get rid of the numbers All right. The next thing, You really want to look at are the captions of the image themselves. The captions are one of the Most read parts of a website so having something there again, As descriptive as possible, Now, if you got this image elsewhere, usually caption has the source Of where you got that image, These are your photos and Since you’re Alex eats food, so it’s yours there and Then description same thing As descriptive as possible: The more descriptive, the more keywords you can Add to your website’s images, the better you are going! To be in search engines, [ Alex ].
So what would be a Good example for a caption here, literally just really describe it Juicy delicious burger. I can’t type today I really can’t type today With tomatoes, lettuce, cheese, And Dijon mustard sure, So it’s a pretty solid caption and I really cannot type today, Let’s add burger in there too, Oh yeah, maybe I guess Burger there. We go Nope, not there. Let’s put it right here, I’m struggling today, I’m just hungry.
It’s about that time. [ Alex ], ( laughs, ), A mustard burger Juicy, delicious mustard, all right All right now with this, it’s not really optimizing it for SEO. But it is optimizing it for your website itself. Now what you don’t want, To do is have an image: that’s like 5000, with by 5000 height, It’s way too large. My screen, Is definitely not that big? You want to keep them condensed If they are pretty big.
You Can resize them on a computer and re upload them? You can actually resize Directly in WordPress, by going to edit image, And then right over here, there’s new dimension. You Can literally just type say I want this to be 800 width, it will automatically Constrain it down to by 533 Click scale and then It’ll shrink my image, so it’s not as large. You also use the plugin WP Smush, smush And it’ll.
Basically do What exactly what that is it’s going to smush your Images so they’re not as large, because also the faster Your website is the better search results. You’ll come up with whether it’s text based search results or image, search results, Good to know perfect. Well, thanks, so much Nealey. Hopefully my great burger pictures will get seen a lot more now, Yeah Be sure to let us know. In the comments below what kind of articles you Want to see in the future Yeah and while you’re there make sure you smash that Like button as always Subscribe to, the blog and You can get this content first.
This is The Journey We’ll see you next time,
Who is helping with your digital business footprint?
And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.
I’m scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.
Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.
So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.
Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.
You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.
So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.
Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.
If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.
It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.
Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.
It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.
Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’m going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.
This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.
You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.
They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.
All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.
On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.
People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.
It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.
Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).
Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.
So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.
There are so many different ways you can go about that, but We’re actually going to cover how to actually optimize Your images for web and SEO here on The Journey All right fun facts with Nealey time. Did you know that images are The second most popular way to search after keywords.
No, but that makes sense I mean people buy with their eyes right Absolutely so leveraging The power of images with your content is crucial And that’s why, if you want to really make your business stand out and be noticed, you have to leverage the power Of images with your content, So there’s a lot that goes into it and I’m not going to do. All the work for you Come on. Please help a girl out All right I’ll at least help you I’ll.
Take you through your own website and show you at home a quick demo of how to optimize your Images for web and SEO Perfect: Let’s do it Cool compromise All right Alex. So, let’s Check out some of the images on your website, so where do You go and upload your images, So I normally go to where it says: media [, Nealey, ], Okay. So let’s Check out some of the content that you’ve uploaded All right, so all burgers, I dig it [ Alex ], Nothing wrong with that.
So let’s check out one of these images Cool, so I’m noticing some good things and noticing some not so good things. Let’s dive into this little bit: Okay, Alright! So we’ll start with a good Start with the positive right. So I do see here you have Some of what’s called “ Alternative Text.” Now, when Google or other Search engines crawl, your site, it can’t actually see This delicious burger, All it sees is that it says “ image”.
It doesn’t know what to do with that. That’s where that Alternative text comes in so this one, you put awesome Burgers, which is good, it’s descriptive, shows Exactly what it is, But I don’t see you have it On any of your other images, So you definitely want to Write some type of description of what that is, that way, it Gets indexed by search engines because, like we said before, it is the second most Popular way to search Okay, so every image gets Its own alternative text Yeah, and you really Want to describe it too, The more descriptive the better.
This also helps for Visually impaired people that are on your site, That have screen readers So if they’re on your site, It’ll have delicious burger it’ll. Have this or it’ll have that versus just going and saying Image is not very helpful. You got to keep the site successful to Moving on to title Your titles aren’t bad I’ve seen worse. I’ve seen The ones that are like screenshot dash this date dash blah again, that’s not really helpful.
You want to be as descriptive as possible. [ Alex ], Okay, [ Nealey ], So this one says Beef dash blur dash bread and then some numbers. How do I make it better? So we can probably just Get rid of the numbers Again, it has to be Descriptive of what the image is all about, so beef dash blur Dash bread that one’s fine You want to have those dashes in there,’cause that’s! What’s going to Show up in the address bar [ Alex ], Okay, It’s also something that Google kind of takes a look at as well, And then WordPress saves in real time.
So as soon as I clicked Off of that, it saves So you kind of have the same trend here. Blur dash buns dash burger those numbers just get rid of the numbers All right. The next thing, You really want to look at are the captions of the image themselves. The captions are one of the Most read parts of a website so having something there again, As descriptive as possible, Now, if you got this image elsewhere, usually caption has the source Of where you got that image, These are your photos and Since you’re Alex eats food, so it’s yours there and Then description same thing As descriptive as possible: The more descriptive, the more keywords you can Add to your website’s images, the better you are going! To be in search engines, [ Alex ].
So what would be a Good example for a caption here, literally just really describe it Juicy delicious burger. I can’t type today I really can’t type today With tomatoes, lettuce, cheese, And Dijon mustard sure, So it’s a pretty solid caption and I really cannot type today, Let’s add burger in there too, Oh yeah, maybe I guess Burger there. We go Nope, not there. Let’s put it right here, I’m struggling today, I’m just hungry.
It’s about that time. [ Alex ], ( laughs, ), A mustard burger Juicy, delicious mustard, all right All right now with this, it’s not really optimizing it for SEO. But it is optimizing it for your website itself. Now what you don’t want, To do is have an image: that’s like 5000, with by 5000 height, It’s way too large. My screen, Is definitely not that big? You want to keep them condensed If they are pretty big.
You Can resize them on a computer and re upload them? You can actually resize Directly in WordPress, by going to edit image, And then right over here, there’s new dimension. You Can literally just type say I want this to be 800 width, it will automatically Constrain it down to by 533 Click scale and then It’ll shrink my image, so it’s not as large. You also use the plugin WP Smush, smush And it’ll.
Basically do What exactly what that is it’s going to smush your Images so they’re not as large, because also the faster Your website is the better search results. You’ll come up with whether it’s text based search results or image, search results, Good to know perfect. Well, thanks, so much Nealey. Hopefully my great burger pictures will get seen a lot more now, Yeah Be sure to let us know. In the comments below what kind of articles you Want to see in the future Yeah and while you’re there make sure you smash that Like button as always Subscribe to, the blog and You can get this content first.
Thank you for coming to my blog today. I’m going to answer the question: is keywords everywhere: free we’re going to answer that question, but, along with that, I’m going to tell you what it is and what it does and how it may help you in your business and then three I’m going to kind of Show you how to work out the answer to my question and how it’s different than most other tools and the way they set up their offers.
Okay, so we’re going to go over through that and what I’m not going to do, I’m not going to try to sell you anything today, Wow is it that whole no affiliate link or anything like that? This is just a tool that I use in my business and I had that question and I went and researched it. So now I’m going to give it to you, I’m going to answer that question for you. Actually, you can go to keywords everywhere, and it is an SEO search engine, optimization tool.
It helps you find keywords. So if you’re in any kind of a business and you’re promoting your brick-and-mortar business online or you’re promoting an online business, you probably are familiar with keyword, search that that helps you find out. What are people looking for? And this is the home page for keywords everywhere, and it has changed a little bit. It used to be where they just had a great big page, and it said download this Chrome extension and you did and you got to use it.
Well, now you see this little pricing tab and I’m going to go ahead and hit that and if you’ve never used it before. Maybe this will turn you away, because you were told in some old articles that this is a free program and it was free for a very long time, but what they do is they don’t have you pay a monthly fee which is kind of cool you pay For credits now I knew that they had made this change. Probably it’s been a couple months, if not three or four months ago, it’s been a while and I just went off and tried to find something else for free, because I didn’t want to pay this, and I wasn’t really sure how that worked, because if you know Anything about keywords everywhere in their search: they bring up a ton of different options and I’m thinking well they’re, probably going to you know not that 10 bucks out really fast in one day.
So I kind of just steered away. I made my own assumptions and I did look into it and today I was reading a article actually this morning and they were talking about how keywords everywhere is free and I’m like. No, it’s not update your article while they can. But then I thought, let me go check it out again. How does that work – and this is what I found out – I’m going to answer that question first, how to use this and how to figure it out and then I’ll go into what it does.
So those of you that already know what it does read this part. If you already know what it does and all that stuff, then you can go ahead and leave after this. I won’t keep you, but your time is valuable. So let me explain this part first, because this is what my title was, but what you do is you go in and you purchase credits now before you are able to purchase credits. You have to download the the Chrome extension, so you would just go in in here and get an API key and or even just hit buy now and it’ll walk you through it.
That’s what I did. I went right here to this page I hit by now, and I already had it loaded, so I didn’t have to do that part, but then it brought me through the steps that I needed to do so. It’ll do that for you and what a Chrome extension is. Is you go if you go in the top of your own chrome at the top? Their extensions are like real with shortcuts. Let’s call it that and you usually have a little.
Let me pull this map. I don’t know how to show it to you. Let me pull this down. Look at my top right up here, see that that’s. I have vid IQ there if I hit this. These are my extensions that are open right now and there’s the key words everywhere. It’s okay with black around in a red K, so that shows you what it looks like and you will install that and you can install it on your firefox and on your Chrome.
Now, how do these things work like? How do these little credits work? Well, let’s go ahead and I did a search and I just searched what is the best coffee? I just try to find something general and what it does it tells you how many people are searching for this every five seconds, there’s over four billion people searching and trying to get that question answered it. Can you believe that and then up here it’s going to show you about how many people, with the cost per click, is it’s about a dollar and what the competition is not very high? It’s got.
You know pretty competition now over here. Let’s say that you’re into affiliate marketing and your website is all about products and that’s what you’re promoting household household products or maybe you’re, doing a cooking show, and so you can justify looking up coffee and things like that, because that’s something you’re going to explore on Your show and within your niche so over here on the right.
This is what I was worried about. I was worried that every time I search for something they always give you related keywords and other things, people search for well, every single one of these entries would be one of my credits and I’m thinking man. You could use those up really fast well. This is why I suggest that you’d use it, because it doesn’t do that see right here. If I want to find out the the metrics on any of these.
I just hit this load metrics, and it tells me if you load this you’re going to use eight of your metrics. So if this is something important to you and you want those things, then go ahead and click it and same thing down here. There’s twenty three or forty five, more credits again, if you really want to dig in and do some research and you need the information, then click it, but what I love about it is, you don’t have to click it.
So, as of this search, I’ve only used one credit. Now I started thinking. Sometimes I’m searching for things for personal reasons and not for my business like I might want to know what the best coffee is, because I don’t like the coffee, I’m drinking and anybody that knows me don’t share what I drink. Cuz. Nobody likes my coffee, its Maxwell House, they called old lady coffee, so I guess that fits the mold right, but anyway we did move it up, we’re up to the medium now, not the light.
But if I was looking for something else, it is going to use my credit, so you’re, probably thinking well, I search for stuff for the kids and for projects and all this stuff, and it’s going to use up my money. What you need to do is: let’s go back up here, to where I showed you hit that little three dots in the top right hand corner hit your icon, the K, and it should pop up there. That’s my data on keywords everywhere, right here.
This is what I have left in credits. I just bought it this morning, so I’ve used seven. If I want it look up things person for personal purposes and I don’t need all that turn it off and then, when you’re doing some research you’re going to have to remember to turn it back on for your business. But that’s how you don’t use up. All of your credits, if you forget to turn it off and your kids are using your computer and they’re searching for things and your spouse everybody’s searching for things on the computer.
That 100,000 will go pretty fast, so make sure you turn it on and off now what, if you were searching for something for your business? Let’s do another search. How can I make money online and, as you can see, five billion people are searching for this, but it’s really huge. If I were to make a article about this in my business, I probably would get lost on page three thousand four hundred and fifty nine I mean it’s just unbelievable, so keywords everywhere is going to help me narrow that down, and it gives me this information yeah People are looking for how to make money online, but what’s a different way that they’re asking now.
I could hit this over here and use up my eight credits and find out. Let’s do it I’m going to do it for the sake of this article is to show you what happens. Let’s see, I get more data on every single one of those and I can see the cost per click and look it’s pretty high, how to make money online with Google it’s four dollars, but the search volume is is lower and that’s what I I always try To get something at two thousand or less as far as the volume but notice the lower your volume, the more the cost per click is going to go up and the competition all the way up and down it’s it’s fairly, pretty pretty much the same.
It just depends on what you’re doing with it. Are you putting a blog on your website? Are you making a YouTube article? How are you promoting this and is that information important, but the point there is. I could also, instead of clicking that, using up eight of my credits, I could have just typed in how to make money online for beginners and there you go. I already typed it in and again I don’t have to use up the related keywords on the side.
I can go in and pick and choose which ones that I want so hopefully that was helpful for you too. That was my fear. I thought. Oh, my gosh. Those a hundred thousand credits is going to go fast for ten dollars, just block out the time that you want to do your research and turn that little icon, that little chrome extension on and off and, like I said it’s very easy, go up there, where the Three dots are top right hand, corner click, that I know that has a name, but I can’t remember what it’s called hit: the little chrome extension, it’s a black circle with the red K, and then you can just turn it off, and I’m going to do that.
Right now to show you how to do that again and it just pops up, and it gives you all your information and the cool thing. Is it tells you how many you have left they’ll see it just went down, because I use those eight, but I can import keywords. I can analyze the page, all kinds of different things that I can do. I didn’t want to get into too much detail about what keywords every word does as much as answer your question: is it free it’s not free anymore, but I think I really like the way that they’re having you pay instead of paying a recurring monthly fee, because You know – and I know there’s times, that we have tools and we get all excited like just like you do with your toys you’re going to play with them and then well kids with their toys, but you play with it.
Then you put it aside and then you come back to it. So this way you’re not paying every month you’re only paying for what you use and I really like that that the way that they have it set up but they’ll, take you through the connector to your email list and have you pay through PayPal or charge card. So it was very, very, very easy to follow the steps so before you leave just make sure you give me some comments.
Are you using keywords everywhere and give us some tips? What are you doing with it? What do you like about the future? What do you not like about the feature? Tell us, in the comments we’d be happy to hear that information from you, because none of us are experts in everything and we all have something to give to each other to help each other out and before you go make sure you put give me a thumbs Up, if you liked the article and subscribe to my blog – and I will see you on the next article thanks for reading
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