I’M Joplin this is London. That’S what we’re going to talk about today, ( upbeat music, ) SEO is all the free things that you can do to make your site more. Appealing to search engines as well as rank higher, There are three things to consider when you think of SEO quality quantity and organic, Let’s break it down.
The first thing is quality. You want the right traffic Coming to your website Now, if you were selling dog food, you wouldn’t want people coming to your site for hammers, And now that you’re getting the quality you wan na get the quantity You wan na, get as many of those people coming to your site as possible And SEO is focused on Organic traffic not paid Now that you know what SEO is, you might wan na? Do a Search on your business and see where you rank – And it might be worth it to check out your competitors as well, It’s important that your site is appealing to customers as well as search engines.
That’S the art of SEO. Now it takes time and patience, but it’s totally worth it. I’M London And I’m Joplin We’ll see ya later ( upbeat music, )
The second webinar asked the business growth experts using simple stuff that work and simple stuff works was a idea of Derek’s he’s done a special report on it, which I thought it was so out so perfect that for most full businesses, that’s actually quite straightforward, simple strategies That they just need to spend more time on very much so the simple stuff that works, give us a lot of key performance indicators and that’s how to run your business and that’s why we work out simple stuff that works and that’s why we now have it Both in a book and also on the data sticks that we’re going to be making available to the customers.
You know with that, so that they can actually work on it themselves, yeah and they get a free copy. They do indeed get a PDF copy of the book, so I’d like to welcome everyone to the second ask business growth expert: don’t Williamson financial wizard of God, arts based new servant in Surrey and myself. Brian images see I’m a business growth strategist. So we both got our books very something yes, mine, still in being incubated, it’s all written.
It just needs the I’m just going to get a proper cover designer. This is my mock-up cover. So 50 came 50 minutes, which is the 50k challenge at Derek, and I both offer to any small business that will take 15 50 minutes with. You is a free consultation and we guarantee to find you minimum of fifty thousand pounds. You’Ve got to have a business, though, to do it now, Derek’s brought out a book called going for growth, which is full of great tips a little bit of basically eight encapsulate everything that we’ve put into our key performance indicators are simple stuff for work, and it’s By following these simple methods, you go the business, it’s not it’s very simple, but it’s if people follow it that it will go over their business and it will go their profits and let’s face it, why the hell of any of us working if we’re not trying To make money exactly and again it’s about these easy to use strategies.
Anyone can implement, there’s no complicated after consultancy needed. You can literally read this book and just grow your business. It’S that straightforward! Definitely so today, after a request from people who are on the call, last week, we have we covering LinkedIn strange noise coming in again, so we’re covering LinkedIn and some great strategies to grow your business using LinkedIn. And why is it so important to be to understand, LinkedIn and use it today? Okay, so Microsoft bought LinkedIn, not that long ago, for twenty six billion dollars.
So why would Microsoft pay twenty six billion dollars to buy LinkedIn? It’S an astronomical amount of money. Well, I mean my belief is: is the most powerful business network on the face of the earth? It is an antique on the 26th of May. It will be more important because transit from May the g-general data protection regulations take effect, and that is going to hurt. Everybody in terms of how they market it and the area that you can continue to do your marketing will be using LinkedIn.
So why? Wouldn’T you absolutely yeah, see you’re still allowed to contact people directly and all the business owners or the business CEOs or the business directors or the senior management are on LinkedIn they’re all there. So these these are. These are buyers these. These are real customers and, as Derek quite rightly said, once the GD P R comes in, you could get into serious trouble or sending out a bunch of emails.
We knew that what are the fines per it’s a minimum of three thousand pounds or two percent of your turnover, whichever is the higher, so this is serious, serious problems. He’Ll put you out of business, it could get ugly. So you know, if you send out a few thousand emails. You could finish it so there’s over 500 million subscribers on LinkedIn today, and we can only see this growing a nice deliberate the view and was this full spring.
You know it should be anyway. So five hundred million subscribers today and this is going to grow of course, there’s other social media platforms on Facebook, but it doesn’t have the focus basically came up with Joe public and people about what they were doing Lincoln is very much more business means usage and Therefore, if you’re not on LinkedIn you’re, basically committing business suicide, yeah absolutely and the the key about LinkedIn is ninety.
Nine percent of people actually don’t really know how to use it properly. They’Re not getting the full benefit out of it, but there is a group. That’S referred to as the one percent group we absolutely know what they doing with it and they aren’t painting it in LinkedIn they’re, making all of the I Laura and hi David nice here so they’re. Absolutely caning on LinkedIn they’re, getting JV partners, they’re getting investors they’re.
Getting clients they’re really doing very, very well, but so what today is about is really introducing different ways of how you can start thinking about getting yourself tuned up. So you can be in that 1 % group. So what we can do we’re going to go through a few strategies that you can use straightaway and at the end, we’ve got a an offer that will help you even more. If you want to progress this, but we’re going to give you three or four really key strategies that you can just use straight away and and that will you get you a good good part of the way on the roads, so LinkedIn the strategy regiments.
A lot of funnel type sales methods, first thing connects and the beauty of LinkedIn you’re connecting to the right people to start with, and it’s easy to connect. And if you use the right approach, people are very open to being connected online when you agree very much so in the business community. People want to know other people because they want to do business and we hope you literally are coming in, and lots of doors being shut.
This is an obvious one that you want to be linked in to as many people as possible, we’re all in the same boat here, because in some ways the GDP are is is almost anti business in the sense that it is preventing. I mean the reason it’s have come about is because of all the spam and problems like that hi Andy nice – to see you here and and and so forth. But the reality is it’s: it’s blocking all the genuine guides who want to connect more easily.
So you want to engage and then of course, capture and divert your relationship and Trust with you or with your network, so the percentages are quite astounding, is 700 percent, more effective than email, which is which is extraordinary and and I’ve found this myself. I connect with the highest CEO, you can imagine and they they’ll connect with me on LinkedIn and discuss an issue, whereas if I sent them an email or their their secretary, an email you forget about it, you’re just not going to get through in this story, so It gives you a special cover, a covering we get some big noise Tim.
So what are the social media trends? Well, we’ve recently had a big one shown to us three false book, so the trend is basically, if you’re keeping people on their platform in their platform, then you get promoted for free, that’s basically the deal and if your brand or you’re trying to sell, then you Got to pay it’s as simple as that, so I know people a free sample on Facebook for managing millions of and who likes and shares, etc, because they’re very cleverly played the game that Facebook once and giving them the content that they want getting the the people That want it get a few virals going and Facebook will promote that all day long, because what you’re doing is you’re doing exactly what Facebook want people spend more time in Facebook as soon as you start putting your little links in there or certainly this is what Happened to read recent algorithm changes, that’s what they slap you! Something is staying in thousands of views you’ll get to unless you’re paying.
Of course, hello, hello. Let me let me mute a few chats, no see on board this nice very cut, hear me, and I can hear you give me a second. Oh here we go. I just got a mute. No, the only use it yeah, alright, guys, sorry about that little interruption. We should move on here. Yes, so basically what I thought we’d talk about. Let’S look at bumper stickers for for Facebook. It’S just the comparison example of have had a user to two platforms.
So Facebook, we think of a for instant recognizability in a bumper sticker approach, whereas LinkedIn we’re looking at being alike ahead of the funnel. So you use every step in your profile to be almost moving down your funnel and that’s really one of the most effective ways of using a LinkedIn profile. So if we look here’s my my one, for example, I’ve got us business growth experts after business growth, experts, sort of you know, what’s good and what’s bad about this, I mean give any thoughts yeah.
You want to keep it simple, so question: why are you saying honest business, both experts in the top left-hand corner and then again I’ll see experts about business growth, it’s Sybil’s stuff at work say exactly you probably don’t want to be saying the same thing twice in In that area yeah – and this is more when you’re doing the website a lot of words, isn’t there? Is it a message exactly for you want to cut them down? Yeah you’re, not the only one.
We have the same problem. I think you sure the next slide when you come to it shows our website, which is again just as bad, because we are in the process of redoing our website. For my less but to say more, I think one of the worst things about this example is ask the business growth, experts and Facebook who want to ask the expert they want to. Maybe if you sort of want to become the business experts that might be something’s more enticing because on Facebook, people want to feel good and feel they’re promoting stuff that promotes them.
So that would be a thing that I would need to improve on this. I think I need to improve – and here here we have your Facebook page and you’ve got the logo as the thing and, let’s face it, who cares about the logo? They have no year? Nobody cares about the logo. Making we’ve got the address. We’Ve. Probably people are the phone number is there, but it’s very small and frankly, the phone number should be a lot bigger.
Probably the email should be bigger and again we are in the process of changing our website, we’re trying to get away from telling people what we do more questions and answers. So they you know, people have got a problem and we giving an answer, and hopefully then they’ll want to come talk about their problem. The best thing on there is accountancy services. Yes, so here’s an example that I think is absolutely brilliant for Facebook.
As a facebook example here, oh yes, bang you immediately know what it is. You don’t care who’s doing it. You just know what it is and if it’s, what you want, you’re going to click on it on your absolute and the picture and the words very clear and quick and then afterwards you go in there and then now’s your chance to build a relationship. So I think that’s a really perfect example: they’re going to LinkedIn is Dericks LinkedIn profile and the best thing about it is, it does say, accountants at the top, but I think there’s a lot.
We could do with this and again we’re losing the real estate. If you think of the headline like a put and call type scenario, you could be doing a lot more with the next pieces of information life director of got arts accountants. Who cares exactly you know, so, there’s probably a lot better stuff we can put in here. Now, the next bit that he’s done really well is this kept. It will nicer space. A lot of people have a whole bunch of text and you literally lose the will to live, and really this is not going to read.
It are you so, but if you think of it, going down almost like the sales page talk of funnel sales page, that’s what you should be reading down in a good LinkedIn profile. Here’S mine! I think that I’m doing a little bit better than you Derek, I’m not saying to perfect by any means, but it’s pretty bold and clear and I’m actually giving you an offer. I’M saying I find a business owner ten thousand pounds in 45 minutes guaranteed, so I’m giving a definitive offer with a definitive time, etc.
I’M probably not doing so well under here, because I’m saying BDO partners. This is marketing, we’re probably business mattress strategies, not so bad. Although online, we could probably make that a message, that’s very clear that comes in from the headline so yeah. I think we both need to do some work here then. The bit I think I have got right here is, if you look at behind in my image. I’Ve got all the media companies that I’ve been involved with being interviewed with, etc, and you can’t really see it but semi finest that entrepreneur in the New Year award.
I took the bicycles to get down and I put that one up and I got that one. But it’s not very clear, but but it’s there and why do I have those well if ever a media company is looking for someone in my field or your feel, more importantly, and they want to talk to someone they’re much more likely to talk, beat someone who They feel has experience and knowledge to the media, but also it gives you a little bit of credibility.
Doesn’T it when you say direct very much so I’ve got ta, be honest up until we started talking about this. All of our third-party certification of merits had just been shoved in the door. Yeah she’s only now exactly we’re now bringing them out to tell people where we, you know we didn’t win, but we ended up by one of three finalists in three categories last year. For sorry, County Council for business potential for business growth with platinum ponds with QuickBooks um with zero, we’re not telling anyone that that’s the case book they’ve they’re delighted they’re, actually advertising it.
Do you think? Actually what, if they’re advertising that way? All these things are important. Yeah, it will help to build your credibility. Have you ever ridden a book influenced by Derek aldini? The this is one of the very important steps on the process of influence, definitely social proofing, etc. Here again, we’ve got a reasonable easy to read, offer about the challenge and what we do etc. So I think the first thing you need to do.
Everyone is really look hard at your profile. Is it clear as its sharp does it expect them straightaway whistles? They can look at. Are you giving yourself a little bit of credibility, and are you taking yourself through that sales funnel process from the beginning through to where you want to take them? This is this: is your first thinning of the wedge in the door, so to speak. I think here it’s just the articles.
I mean here’s an example why networking on LinkedIn is vital to property investors and we’re going to talk about it better about that as well, but we’re talking generally today because any business you own any type of this, you own with your property investor, whatever these exact Same rules apply because, as some things you need to do is you need to build your top team, you need to find your clients to JV partners or your funders, etc.
All of these things are essential to any visit the lifeblood of any small business. Here’S an example of my profile. As you can see, I’ve got 14,000 contact connections which I understand, that’s quite quite good. I mean there are people have assumed many more than I’ve got, but I’m quite well connected on the LinkedIn and, as you can see, I have constantly got invitations to join. You know 40 coming in the last day or so so, and then I can look at and see which people are relevant to what I’m doing and which directional one of go in.
But it’s important to build a network that is actually relevant, not just any old network, friends and family. You really need to get very targeted with LinkedIn and the more valuable it will become now. The next thing you do once you’ve got your profile right. Is you need to start thinking of groups so, if you’re a, for example, Derrick here with the simple stuff that works in your book, you, you would probably want a group, it may be cool growing.
Your business using simple stuff that works yeah bring in small business. Absolutely we actually won a close one for our own stuff. We’Re members of networking in sorry, which again is close. The Institute of Directors runs one which is closed, and the beauty here is that that way, people have got to want to join those closed, and the beauty, then, is you can be posting communications on those. What we tend to do is somebody comes in with a query or problem, and we think it’s a relevant problem.
We will then literally do a LinkedIn about it relatively short and we’ll probably also tweet it as well. So that that way people know and what we try to do is put out into the community ideas that are of benefit to the community. And that gets you more people saying more. I will be linked in absolutely and and then that that group can then be linked to this call. We do once a month and, and you gradually starting to grow your your your traffic and your exposure, and it’s exactly the same applies for you, guys, yeah.
You just applied to your specific focus, so you know within your group. It gives you an opportunity to do. As you see here. I send regular answer, calls here’s one a distant recently which says how to join one sing group, LinkedIn RCS book core business growth strategies using simple strangers at work. It was part of my invitation process to this call that we’re on today – and you see this group – I’ve only got 91 members in it.
I haven’t done as much work from this as oh, oh, but that is really important. You guys need to really think about spending some real quality time on this card of your your business strategy, very, very, very useful. If you get it right, make a big difference. Here’S some more examples. I was interviewed recently by a an online company and business growth company and here’s an advert example. I’Ve done so you can see people looking at it now here.
The other thing you need to look at is articles articles and posts this. This is how you’re really going to grow the initial trust, because remember last week we were talking about what is marketing to do you get people’s attention and then the next thing. It’S really a process of building a relationship and a building trust with these people, and to do that, you you’re answering the question. That’S going on in their head and the question is going on.
Their head is the burning question that they need a solution to, and it’s not the thing that necessarily they’re asking about and and by giving out, regular powerful articles to show that you’re an expert in a certain field you’re starting to answer it that the trust thing That you’re the person who is able to deal with these issues so in this example here I sent this post out three days ago and I’ve got a hundred and seventy five views.
Okay, so, okay, it’s not amazing that it’s not terrible this one. Here I sent two weeks ago and I got 1800 views now, that’s a lot better! That’S pretty high, as that happened actually pretty rapidly. Now here’s one I did again three days ago and I got 944 views. Okay in three days. That’S pretty good and here’s the same posts. I did again with eleven views now, unfortunately, on you guys on Facebook, can’t see this screen, but what I’m sharing is is tube linkedin profiles of articles, identical ArtsQuest in two ways, one of them with nine hundred views and same three-day period and the other one with Eleven views and the difference is basically one thing on the one with eleven views.
I’Ve got about four links in it, so it’s four links to either my website or another page to learn more about it, and what I’m doing is I’m breaking that rule that we spoke about at the very beginning what the social media platforms want. More than anything they want you to stay in their world in their platform. That’S where they’re getting all their value and business from so I’m breaking that rule and clearly the algorithm in LinkedIn is penalizing you straight away.
Eleven views versus me a thousand views in three days, if I clicked on it today, five days later, it’s probably fourteen or fifteen hundred views and that eleven views is probably twelve views. That is that big, a difference so they’re real one of the real keys to any strategy that you got with LinkedIn is to give really valuable information that people can really look at and go. I can use this, so I can do something with this and the second thing is no links, keep it in there because, if they like, if you’re building the relationship with them – and they like what you’re talking about at some point, they could talk to you and They can connect you easily.
The only links that Lincoln will allow, of course, to YouTube happy with that relationship. If you leave it in because they don’t have an upload thing, but once once they do start uploading articles into LinkedIn, then you’ve got to probably forget about YouTube would be my guess anyway. Facebook, you definitely don’t want to link to its own. Like that itself, I keep having discussions online and, as soon as I put a link in with a YouTube article to say, hey, I’m proving my point.
I get shut down straight away, so yeah, so that that’s a big difference in eleven verses of the basic of thousands on this slide. Here again, we’ve got four hundred and twenty views. I’Ve done a slide about SEO and article SEO, and the purpose of this slide is to show that it’s actually a article about why this and the other articles have done so well, because what I’ve done is I’ve optimized. When I put an article on to LinkedIn very important thing to learn how to do is how to optimize the article and the images and the articles and the better you optimize them, the more people are going to see it as well.
So I make a point of optimizing these things and, if anybody’s interested in learning more about that, do let us know, because I think then it’s next one at one of these calls we’re going to cover that in we’re going to deep dive on basically article to Articles and how they article advertising article marketing and how to optimize images to get onto the first page of YouTube and Google, so we can cover all that in one of our free art.
Six book calls so here. Here’S another example. This is with Derek going for growth that I’ve optimized and in five days we’ve got fourteen hundred views. So you can really. You really get some good effects here. Eight hundred views in two weeks, not as good, but you know if you keep dropping in these articles and you’re, getting the thefts and views each one. This is going to add up it’s going to make more people more likely to connect with you and when they connect with you, they know a little bit more about who you are what you’re about and are you answering the question that’s going on in their head? So you’re getting the right audience to join in with with your with your group, and there are a lot more likely to interact with you as well.
If they’ve seen that you’ve been speaking about something that actually is of interest to them and as useful as their own business they’re, there thousand times more likely to want to connect with you and converse with you. If you want to talk to them both. So it’s not about connecting and then just selling to them it’s about connecting and building that long-term relationship. We both spoke about the drip-feed campaigns in in last last month’s core, so now on to how to build your dream, team and investment investment in network on LinkedIn.
Now this is really one of the most powerful things about LinkedIn. It’S building the Ovaltine. If you think about a 360 view of your business, you’ve got everyone from shareholders to customers. You’Ve got everyone, who’s got a stakeholder in your business and you need to find all these people and you can find all of them on on link, including employees. I need to prepare myself yeah they’re, all there they’re, all there sitting waiting for you and you can run advanced searches to get any person that you want.
You can get all the specialist characters you need. So here’s an example that I ran just yesterday or actually Saturday, I think I did on so. I did a search for accountants now here, I’m working with Derek who runs an accountancy practice with a large client base that we can speak about subjects that are interesting to your client base, end of story, so I’ve done a list of accountants and, as you can See, there’s a few immediately popped up there.
I run the list and now you can see a list of accountants that I can click on. So we’ve got in shot. Here’S about six now, on the right hand, side you can see that three of them I’ve invited I’ve sent, invite most of them, so I may have done it earlier or I may have done it on the Saturday Edgeley one of them I’m actually connected to. It says send in mail, so now I’m allowed to sentiment a message directly and then below that I’ve got to disconnect, which basically means I’m not connected yet but they’re.
Obviously ones are Marlins to connect with, and it’s very easy I just send them a connection. Invite so here’s one of the ones I messaged on Saturday – and I said hi David, I’m looking to JV with an accountancy to help them build so to help them build or help. You build a stronger relationship with your clients using us the expert Corps. Would you be interested in talking to me about about this and if you, if you’re interested, you can join my call on Monday and I sent him a link for this one, it’s in the in message.
So it’s not the same as in an article so sending a link, something like that isn’t as devastating at all, so he replied back almost immediately okay, so this is a owner of a accountancy practice on it on a Saturday applied like that, and he said many Thanks but our practice basically says our practices specialize in specialized a jamboree charities and they have clients they’ve had for over thirty years and they’re he’s about to retire.
Basically, he wants to wind his business down. So you know he said kind regards it’s not for me. So I was able to say to him: well thanks for your reply, David, I completely understand you’re not interested in selling. However, you might be interested in selling your business. How would you I’m working with a practicing group of accountants here, Derek my good friend and who is an expansion mode? So would you be interested in me helping you to create more value in your business and in with an acquisition exit? Now, all of a sudden sort of winding is practiced down and losing it, which is one.
Ninety percent of businesses do because, when most entrepreneurs come to retire, only eight percent nergi able to sell well is that right right. This is shocking, so most business owners or entrepreneurs when they, when they retire, they have to close their business down or give it away or sell it for a dramatically low value. Now, in this case, I could help him increase his value. We could do a deal with Derek who would be very happy to take over the clients and grow that business and give him a good reward for doing it.
Wouldn’T you agree or has my green? This is the thing I’ve always got to be. Looking at you out your exit, it’s no good when you died, the value of the business worth. I can only remember dear old, Charlie, cruel, probably before your time how many core business was worth couple of million pounds which, in the 60s, was an awful lot of money, but the end course when he the day he died. He was worth a couple of million.
The day after he died because he ran in a more democratic manner, it was worth about three hundred thousand pounds. The death to Jews wiped out the entire estate, so his widow inherited nothing Wow, very sad, end and yeah, because the statistics are pretty horrible. Most business owners actually retire broke, which is terrible. You’Ve been an entrepreneurial, your life, you create jobs, you create wealth, but you forget to create the value inside the business techno.
So this is just a simple strategy that, if using LinkedIn on your own businesses – and it gives you an example of how open people are to talk and give users a real real feedback very quickly. Here’S another example where I actually actively was looking to acquired of business, so I put a little article there or I think it was just a post and I said on it an image of that covers roughly what I’m looking at acquiring.
I said I’m looking to buy a conference or exhibition style, business and and and I put some more information in there in in the post and if you know anyone is cetera, then please get in touch and I had 15 or so contacts from there and out Of it, I gained two clients and I gained two acquisition opportunities and one of them again Derek and I discussing with one of his clients that may may be that might be a fit there.
So it’s it’s, it’s extraordinary what you can do with it with this program. It’S not just about selling someone a quick widget is it. You know it’s much more powerful than that and that that’s really the the message it needs to come across from here. So just going through the exhibit one only had 15 clicks, but they were all very powerful, powerful clicks. So why not working on link to the vital property? Investors were the same reason.
We’Ve said here: if you’re, if you’re a property investor and you’re looking to grow a property portfolio, you need your top team to do things. Well. You’Ve got to have lawyers that understand your world of being in a property investor. It’S no point going down to the high street and choosing a solicitor on the high street. If they don’t understand the way property investors do business you’re going to be wasting your time, they’re going to be very rigid and limited to how they normally do things working with estate agents, etc.
You want a more creative lawyer, so therefore, you’ve got to start refining. Your searches and finding lawyers that actually understand how to do different forms of creative contracts. You know whether there be options or delayed completions or all sorts of other wonderful techniques. Having done a lot of property, investing myself and I’ve also done business acquisitions as Derek has what we are privy to is there’s all sorts of interesting ways of doing transaction as isn’t there that the most the standard, my steez lister, would never clue.
Hey thinking not just the solicitor, its affairs counsel surveyors architects, local builders, if you’re not doing the work yourself, yeah, plasterers, plumbers, accountants, because you may be faced with construction industry certificates all these things, but equally the other thing is: do you understand the industry that you’re Going into one of the beauties of LinkedIn is that there are lots of people in the industry who will be telling you about what they do, why they do it.
We’Ve had people coming in thinking that they’re being very clever, they both walked in bought something and then spent money without any regard for the market prices, and they suddenly wonder why try to put it on the market they’re going to end up losing 50 thousand pounds. So again, you’ve got to actually understand the industry if you’re going into it otherwise catch a cold yeah I mean, and you got ta act fast if you’ve got a really good deal where there’s a business acquisition or a proxy or whatever.
You need to have you. If you’re bridging finance ready, you need to have all sorts of auction finance or whatever they say any. You need a funder in your back pocket. Who knows you and is happy because he knows that you won’t touch it to you unless it’s going to make money. Yeah so again, the problem here is, if you’re, a new boy how’d you get in on it, can’t you link it up. The other thing is quite up from the best deals.
If you get out to the local estate agent he’s not going to be pushing the best use, he’s already told his mates about. If you’re looking at and talking to people on LinkedIn, there will be people, who’ve got property deals. You may be already getting on that before it ever goes near an estate agent. Absolutely absolutely you know you, you can connect with landlords, you know in landlords, you know who may have several hundred properties and in that case, you’ve got a situation where, if you’ve got a landlord who’s looking to retire, you know, there’s a there’s a there’s.
Some great acquisition opportunities, absolutely and depending upon how he’s done it, how do you, how do you take over if they were in his name? You’Ve got a bit of a problem and he’s got a bit of a problem: a capital gains tax and B. Do not never buy property in your own name, because the government has set up a taxes system now that anybody buying property in their own name is going to be hammered, whereas if you’re buying it through the company, it’s not a problem.
You have you get text on what you take out and you can roll over any profits any game. Salutely the the government sort of done a little bit of war with the small amateur landlord they doesn’t want the Apple. They want to kick them out. Basically, okay, so if any of you are interested in learning more about LinkedIn going ready and if you know if you run a small business or you’re building small business, I sincerely suggest you you study.
This is a very important tool to learn and do it now and the reason why I say do it now is because Facebook already slapped everyone with the EZ distribution that the viral you know creating virals that set the trades a lot harder now and certainly for Anything to do with business, they want you to pay for every single eyeball. Linkedin is still pretty free. I think, and you got a lot of people you can meet, as you say, I’m regularly getting a thousand, sometimes several thousand people on each article.
I do and I keep dropping them out, so I suggest you start learning this quickly and start getting in now. So if you’re interested, there is a training, and I can send you some information, anyone who wants it. Here’S the link – if you want to see it, hang on here’s the link. What I’ll do is I’ll put it into the chat box of the zoom meeting. Anyone wants to know about it on Facebook, just PM me and I’ll I’ll, give you the link, but it’s a very in-depth training that will go through all the every step you need.
You know just to get yourself right into the 1 % group. The other thing that we’re working on is acquisition, so if you want to buy a business or acquire a business Derek – and I have a training course where we show you how to acquire business within 99 days or using none of your own money. So this could be, if you just want to own a business, your first business, you know we’re looking at businesses between a half, a million and 5 million turnover, we’ll show you how you can acquire that without using any money.
Now, if you already own a business, then this is a perk that easiest way to expand. It’S a lot cheaper to acquire a business image. People in it than it is to build a business. You can invest huge amounts of money in a new business and still so the failure rate is it’s horrific, Lia terrific. I was going to say within 10 years at me, 9 out of 10. I know this is a small business startups. So why not acquire something that already exists and is survived for 10 years and all you’ve got to do is apply some better ideas on what to do next, because if you’ve got someone who’s retiring from the company – and you know a bit more about the latest Technology and how you can apply that to that business, it’s not very difficult! It’S not rocket science here to take your businesses just being going along and then making into something much better.
So if you want to learn about that, that’s another thing that we can offer you for training on and the basically the special offer that we’ve got there. Yes, at the moment, we are happy to provide a copy or a PDF copy of our book, which is the overview of the general data protection regulations or for the discretion, I’m afraid. But it’s a 56 page book. It tells you everything you love to do in simple English, so please, if you it would affect everybody.
So please think about that. We’Re also prepared to offer you a PDF copy of our book, going for growth and last of all, a copy of our PDF booklet. Making text digital, which will be affecting every limited company, come April 2019, so you’ve got a year to gain in training for that, but it is going to affect every business, but also what we can offer. Anyone who goes for the anyone who wants to go through the trainings we’ll offer free coaching sessions to get you going, get you started.
Will it’s with the LinkedIn or whether it’s you want to acquire business and you’ll get both of us will help you for free, we’ll throw that in so anyone interested, let me know, and I will send you the links I’ll put them in LinkedIn. Actually I’ll probably put them in the Facebook post as well. Does anyone wan na ask any any questions? Unmute? Anyone anyone got any questions. I know I knew this. I think they have to unmute: oh dude, okay, guys Ian Sam, Jemima or Gemma.
So hey Dave. Several all the David’s here, several no okay, well, okay, well, send us an email, send us an email get in touch on Facebook and then the last point to make is the Derek on oil, for the free 50k challenges calls coming in now, 350 K challenges. So anybody who’s running a small business. We guarantee we give a free 50-minute session, where we guarantee to find any small business, a minimum of fifty thousand pounds in 50 minutes and we’ll do that without any marketing spend at all.
We’Ll show you how to do that. So anyone will sign up for that, give us a shout PMS or send us an email, and I think for that there’s our email addresses I’ll put them in the Facebook live after after the talk get in touch and thank you for listening and enjoy your week Enjoy your week, yes, take care, bye, everybody bye, article advertising expert page, one guaranteed put your article on page one for Google and YouTube direct millions of potential customers to your website.
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I can read comments, how’s it going we’re going to talk about Pinterest tonight. I know before on the earlier post. It said social, our algorithms, but I just took a master class on Instagram and I thought it would be a little bit more interesting to ijen to everyone here. Okay, here we go okay, so comments we’re ready. So a little bit about myself. My name is Leah.
I live in Fargo North Dakota. I just moved into a new house. That’S why you were looking at this beautiful plain white background. Until I can get my filming area set up. I feel a little bit like a college news presenter on my little desk here: hey Britta um, about me, hello in Fargo, a new house. I have a husband and a little boy and they’re trying to go to sleep right now, but it’s still light out.
So buddy wants to stay up and play so it’s been a fun night, hashtag mom life and I work in marketing as my professional daytime job and my specialties in social media marketing. I’Ve worked for national craft, brewing brands and industries across the board, so social media is definitely one of my passions and I’m very excited to share what I can with you guys on this awesome opportunity in this platform here so, like I said a little bit earlier Today, we’re going to talk about Pinterest, because it is a huge opportunity.
It’S basically the Wild West and the doors are wide open for a lot of people to use it in a really strategic, a really simple way that can really your business grow. Part of that, and so I have to know Pinterest how many of you use it, let me see some Smiley’s or hearts or whatever. If you guys are Pinterest users. I know I use it a lot, especially when I was planning my wedding. I used Pinterest a ton.
I think one of the things about Pinterest is that we don’t really think of how to use it in a business sense. We know that we can go on there to buy, find a bunch of great recipes. We can help plan things. We can decorate, we can, you know shop for shoes whatever, but we don’t think of a way to use it to leverage our own business. So I’m going to share a few little tidbits for you. That will maybe help get your wheels turning and get you wanting to use that in a strategic way.
So here’s just a few stats and numbers. I was kind of blown away when I found some of these, like I knew some, but I didn’t really realize some of it. So Pinterest has over 150 million users globally. How about them? 70 million are just in the United States. So all of the countries in the world we have about half of the users on Pinterest, 81 % of those users are female, and 67 percent of users are under the age of 40.
So does that hit some demographics that you would like to reach out to? In an organic and free way, I would hope so so here was another interesting thing. Speaking of age, Millennials use Pinterest is as much if not more than they use Instagram. This is going to be the age group that we’re going to really want to reach out to you and be able to hit in a really successful way, so under 40 female and in that target demographic.
Let’S see what else? Oh, here’s, the here’s, the money part. So half of Pinterest users, their their personal income, is $ 50,000 a year or more and 10 % of is a total household of 125,000 dollars or more eglee. So does that mean they have expendable income and they go on Pinterest to find what to buy so 87 % of pinners have purchased something that they found for the first time on Pinterest. So basically, anybody who goes on there is probably looking to shop and looking to buy and then 72 % of all Pinterest users use Pinterest as a means of finding something that they want to buy and that’s what they used to make the decision.
So people are there, people have money, people are looking to buy. This is a platform you want to be on. So here’s where it gets kind of interesting of all of the pins on Pinterest, 80 % of them are repinned content. So that means that all of the users on Pinterest are going on there and using content that they didn’t create themselves, so huge, open gigantic opportunity for us to get in on Pinterest and start making our own content and being part of the original content.
That’S on there that the other 80 % of people are going to do and repin and share your stuff. He actually hey Angie, I’m trying to see, as you guys kind of scroll up my screen, um, so Pinterest huge open how to use it for business where to start where to start, I recommend starting either a board, that’s specific for your business or, if not a Whole new profile and Pinterest page that is going to be your business persona.
What’S great about this, is you can switch your Pinterest account to a business account I’m very similar how you can switch your Instagram account to a business Instagram account if you search it to a business pictures to count you get analytics analytics. Suddenly you can see who’s clicking and who’s using, what’s really doing really well and what’s not doing so great things like that, so that’s kind of a really cool part about it and it’s totally free.
There are some sites that you have to pay for. A business said: upgraders a monthly charge, pictures business account analytics and everything is totally free. They do have an option for advertising much like Facebook does. So if you do have a pen that you find that you’ve created and is doing really well, it’s getting a lot of clicks, it’s driving your business, you can promote it to be seen more, you can and it’s not expensive.
It’S pretty inexpensive like Facebook is so. If you’re going to set up a business Pinterest account you can create boards that go with your theme. So, for example, you’re going to make your like, for example me, it would be. You know, Lea Joaquina live sense, distributor whatever. I wouldn’t only have one board that was lip sense. I have a lip sense board. I have a makeup general board. I have a skin care board.
I have a self care board. I have an I made that board. So a bunch of things that can go with your theme, because you want to pin frequently and then pepper in your own original content. That makes sense. So what else here I totally went off chatting in last night’s, not so creature um. What would you suggest for captions on Pinterest? I never know what to say we’ll get to that we’ll get to that. Um yeah, that’s going to mean the second most important part when you create new pins, the image is the most important and the second most important is your caption, because that’s going to be where your searches show up, that’s why your keywords are going to live.
So you create your own board creature or your Pinterest profile equation on boards. So now what? When you’re creating your pins think of Pinterest as a search engine when it first started, they want it to be a social media type of platform, but in the last little, while it’s really kinda they’ve kind of here, their business to be a search engine, they found People weren’t interacting so much as really using it as a place to find things in shop and save idea is not so much a conversation.
So when you’re, creating your pins and your images, think of it as what you would search for. If you were going to go on and look for, you know lip sense for fall hint. This is a good one. You could share an image with you know five different fall, colors say like hot colors for fall and then in the comments area. That’S where you want to hit your keywords: you’re, going to want to use things like fall makeup, lip sense, lip color.
Just anything. You would think to search for write that in there you don’t have to make the description sound like a cohesive sentence. It does help, but if you just want to jam it full of keywords, kind of like when you use your hashtags on Instagram, that’s totally great too hashtags make a difference on Pinterest, nope Pinterest doesn’t use hashtags to search like other platforms. Do they just search text? So you don’t have to worry about using a hashtag, because it’s like I said it’s a search engine, so it would be what you would organically type in not necessarily like.
Oh, where that’s like like lips ends. Ball color is all one together. It could be separate. You don’t have to worry about a hashtag if you will so think of that when you’re creating your pins is really just keep thinking. What would I search for? What would people search for? How would they search for it? Because that’s what you’re going to get found and then once you’re found people repent, you and more people find you and they repin.
You and more people find you and they reap any. Even more people find you it’s awesome. I just started using Pinterest for business less than a month ago, and I’ve already hit 30,000 monthly monthly viewers so using it strategically. Thinking about a good visual thinking about using really good keywords is really going to skyrocket you and get you those sales get them pointing to the right places.
Okay. So when you’re creating your graphics, can you post articles as much as if it is asked you can share links to articles like I Drive a lot of traffic to my YouTube site and gangbusters is how well it’s worked and you can do it. You can, if you have a youtube or whatever use, that little thing that says: share on Pinterest it’ll share right there and it’s awesome yeah. It’S totally driven my traffic way up on my YouTube page.
So, in that sense yeah you can share articles, but it’s not going to play articles natively on Pinterest. Does that make sense, I hope so. Okay, so um when you’re creating your pins, you want to make your own graphics as much as possible. I’Ve already seen a lot of people sharing those same things over and over and over that we see on all the other platforms. So it’s important to share your graphics when you’re creating a graphic.
It’S not like Facebook, Facebook kind of has some rules about their text. On images, or if it’s more than 20 %, that’s going to kind of and they’re not going to show it so much, I’m Pinterest, you can jam it full of text and it won’t have any bearing on it. So this is your chance to make infographics and if you use any image creation software like we’re this way or PicMonkey or canva, or what else does it Oh spark, I love adobe spark.
They will all automatically size an image to Pinterest sizes for you and then you can put on there. Whatever you want um, when you do create your pins, make sure you use like a hook so think of something like mistakes you’re making when or the secret to or five ways to do something or, like you know, things to simplify your life. Things like that are really going to get people to stop and read what you kept going on.
Make sure the text is big and bold and usually, if your PIN has a few photos and then like a colored square, blip, brick area and then the text on that it really pops and it’ll, get people to stop and look and click. So it’s pretty easy. If you know what you’re going to say, but yeah just make those make them really visually appealing and that’s going to get people to be your clickers. So that’s a tip and another thing about Pinterest that I love is it’s easy.
You can really automate Pinterest, which is great, because you can use different apps like later com, tailwind HootSuite, I believe, does it or you can just schedule a bunch of pins ahead of time and have them go live. I was like three a day or, however long you want, so you don’t have to go in because it’s not something like Facebook or Instagram or Twitter, where you need to be communicating with people, you can just schedule them and let them go and let the traffic Pour in and the orders roll over you, so that’s a really great thing about Pinterest too, is it’s totally automatable.
Is that a word? It is now which is great, so that’s my little spiel eesh feeling on Pinterest. I think it’s awesome. You can definitely drive traffic to where you want it to go when you’re pinning things. If you have like one idea for like the content for your pins, try making a few different graphics and see what works better for you, and that way you can see. You know what is actually what the people kind of stop and look at when you make your graphics.
Alright, let’s get some questions. So do you think every paint here senescyt? No, not everyone, would see. I linked them to this different areas. Um. I have a blog. So quite a few of them go there. I do link it to my Sena site. I definitely get to my youtube blog. I haven’t found much traffic going back to Facebook, but what I do is I link everything else that I pointed to does like back to Facebook, and I found people follow through that way.
More okay, so yeah link it to just, but really you can’t make it to where you want them to go. It’S up to you, where you want to drive track it. If you really want to drive your traffic to your Facebook page, you can send them there, but I would, I usually send them to either my semi site or my blog or YouTube, because that’s really, where I’m focusing traffic for myself right now and I’m noticing a Ton of traffic going there, but you just pick where you want them to go and when they click they end up there.
Okay, so let’s, let’s see some questions, I feel like I’ve missed quite a few. How many sales have you gotten in your month on Pinterest? Five, I think that’s pretty good. One of them was a pretty big one too um, it’s a deal II. Didn’T your senator, probably already talked about that and then Bethany said who started using it a couple weeks ago. No luck, except on one. Sometimes one pin is really all you need to like get you going and then you kind of learn from that one pin what worked and hopefully you can try to figure out what the hook was there and how you can replicate it.
I think it’s great. What was I going to say, speaking of sales I have had so I’ve had five sales. I’Ve had quite a few people subscribe to my YouTube blog, which is one of my goals. One of my personal goals for myself is to get those numbers up just views in general on that is going higher and was driving more traffic to my blog, which then drives traffic to the other outlets. You I’m working on my funnel any questions.
Did I talk to you fast? Oh, let’s see how do you know this Hill is two pitches. You have some use. I do yeah. I typically ask people how they found their way to me and then, mostly it was for me kind of keeping an eye out from what time he men you the I’ve kind of found that the sale is kind of come in pretty quickly. After I see, one pin start to do really. Well, that’s how I can kind of figure out that it came through there but yeah.
I typically do ask people how they found me because then it shows me what’s successful and what’s not, maybe where I need to focus some more of my energies on socially or not yeah. I know like Pinterest when I always like, starting to figure out. Oh, my gosh, this is amazing. This is going to be so great for our sales and for our team he’s throw anything else. I love the questions. Oh, let’s see, how do you label your pins? I always wonder that like you’re, the description hold on alright.
So when I read my description, there’s a thing called long tail and short tail keywords: a short tail keyword would be lips eyes. A long tail keyword would be like how to apply lit sense, so try to get as many of those longer ones in that make sense, as you can that’s really going to help, you show up more, oh my gosh, so much is coming. Did that make sense, something keep it. I think you want to keep it broad, that’s the Zipit, you don’t want it to be, you don’t want it to be like red, lipstick, it would be like fall.
Red lips. Sense would be good or, like fall. Coral lip colors things like that to kind of think about: okay, Nicole, I use sinha site for most of my orders. So that’s why I kind of find them there. They come to me that way. If you aren’t using that you could send them to your Facebook. Page or if you that’s, how you could probably send them there, you also do have the option to set up a free blog site on WordPress, and you could have that just as your landing page, where you could do a quick introduction of yourself with your contact Info and tell them how to order that would be a really great option too, if you’re not using Sena site, because then they can email you their order and you can have an introduction.
That is just a really quick and easy link instead of your Facebook page. That’S an idea: okay seems great for people who are in remote locations, yeah people that aren’t kind of in Metro hubs did you spend a lot more time online shopping and looking around and doing things like that too? So it’s a really great way to if you are not near a bunch of people, it’s a great way, also for you to expand your reach outward to.
Let’S see, I’ve never made an original Pinterest post before. How do you get an original pin up there? Do you have to post it on your blog and pin it from there? No, so when you go on Pinterest, if you’re on the web webpage click on your computer up in the corner, there’s a little red circle with a plus in the middle, that’s how you start a pin. So it is you! Click on that you’re, going to upload a picture or an image that you’ve created hopefully and then from there you can so it’ll.
Give you two spaces. One is upload a photo and then the next one is attach a link. Then you click on that and it’ll. Ask you to put in your description and then you post it, and you made your first pin, it’s super easy, that’s it and you can do it on the app too. It’S the same way, there’s the little plus down in the corner, and then you just click on that. You can upload a photo attached, a link and that’s it.
Do you see yourself getting repinned no after month? Yes, I have one that took off just crazy. It gets repinned and I get traffic from it every single day. So if you do one, that’s a really good one: it’ll it’ll be evergreen content and the more it’s shared, oh also tip. If you do have one, that’s really good make a few more images and post it again and again, because you know that’s content that people are going to want to click on so make a couple of different images.
That say the same thing, but look a little different and pin it a few times. It’S awesome. Okay, so I just thought you can upload picture of your computer. Do you know how big and what size to make the pins does it matter off? The top of my head – I don’t know I – should have had that information, but most web know most image generation apps that we use have a preset Pinterest photo size. I know for sure WordPress WordPress, word, swag, canva, PicMonkey and spark for sure them and I’m pretty sure most of the other ones do too, but those are kind of they’ve been for most people use and it has a size for you, alright.
Okay, what? If you don’t have a website, only a Facebook page link it to your Facebook page. It’S totally up to your goals and where you want people to go, if you don’t have either like I said before, just create that was a Katy’s question. Just sometimes your Facebook page, if there’s great content on your Facebook page once they clip through they’ll, start scrolling and liking and you’ve hooked them that way.
So wherever you have for people to contact, you send them there they’ll they’ll go there. Let’S see have you created any boards targeting potential recruits, I haven’t created a board specifically, but I have a few pins out there, I’m kind of seeing how they’re going they’re getting decent traffic. I haven’t gotten any new team members as of yet, but I’ve only really started that in the last week or so so that I’ll take a little bit of time, but it does, it does get traffic.
So people are out there looking to learn more about the opportunity, so definitely share that information too. Okay. What else can you tell us your Pinterest? So we can see yours? Yes, it is called she sparkles Beauty. Do you post selfies on Pinterest? I do mm-hmm the ones that show off the colors okay. What else can you refresh in review a link to a pin to your page Felicia? Can you I don’t really understand you? Freshman review is to link to a pin here page.
You mean this this article. Oh mom brain has just hit the max for the night Felicia. If you could ask your question again: oh how? Okay, let me try. Can you refresh your review, how to link okay? Yes, okay, you were clicking here on either the app or the Pinterest web. Page click, this the red circle with the plus sign in the middle from there it will pop up it’ll, say, add, pin you upload an image, the so the first line I’ll say upload an image.
The second line will say, attach a link, and then you click Submit or whatever it is, and then it’ll give you a space to put your description in and you click pin and you pin that’s it couldn’t find my Pinterest account I’ll link it yeah I’ll link. It I’m pretty sure it’s she’s, sparkles I’ll link. It’S in then. Actually, let’s do this. After the article everybody share their Pinterest links. If you have one set up, because I love I love sharing and following and supporting everyone, this is so smart.
How did I not think of this yeah because you just don’t it’s not, I didn’t think of it till recently, and I used to actually have to do Pinterest marketing for some of my old positions in social media and it just never clicked for personal business until Recently, okay, what else we got it is there Berta? Can you pop the link in if you’re on it since we’re there? I may post my profile pic and cute kiss for cause and see what happens yeah.
You can start as many as you want. I guess I have like Instagram, for example, I’m all about starting a new profile for everyone, but if you feel Jennifer that you want to combine them and figure that out totally cool yeah, but just kind of really whatever works for your strategy is the best. I just really like to keep them separate. Like I’ve got five interesting, Instagram accounts, it’s a little crazy, isn’t it being spread of here the best anything else.
Other questions, I’m here use me a mug painting, Etsy cool, that’s awesome! I have an Etsy that I haven’t used in a while, but I used to sell – and I still do what I like get off my Duff and get around to it. As I sell beer jewelry jewelry made with beer Canadians. That’S these fun. Their fees got kind of weird, though yeah, but really you can think of Pinterest if you want to as like your own personal brand, where you can you don’t have your personal boards and stuff like that together so up to you, whatever really works best for yourself, How do we share our only good yeah? This is so much fun in phone.
It’S such a great platform. Okay, you guys are what your best. Let me go, let me go. Let me go. Let me go um. Okay, see Casey the Pinterest that I’ve been talking about. Tonight. Yes, is my business. Why not my personal name, because that one’s full of dumb stuff that nobody wants to see? I mean you can go, look if you want, but it’s not that it just stick. It’S mostly like insta pot, meals and baby stuff.
Let’S see do you have other boards on your Pinterest about other things like clothes? Do I I do. I have makeup in general, like I look slip, art self cares a really important part of my my brand and my personal stuff skin care that kind of stuff. But it’s not all lip scents and sentence, it’s good to mix it up a little okay. What else? What else? Oh, hey, all right, any other questions. I think I got there.
Everybody that asked a question: if not I’ll wait a couple more seconds, if not I’ll, I will pop off and thank you guys all for hanging out with me. I’Ve see I’ve been chattering on again for almost 40 minutes and they do alright good, I’m glad. I hope this is really helpful. Like I said, share your links below we can all support and follow it and see what each other is doing and learn from them. Appreciate your time, you guys, I think, I’m coming back in next week.
I have to check the schedule. I can’t remember either next week or the week after not sure what we’re going to talk about yet maybe I’ll find something else: new and amazing and fun about the world of social media. All right. If there’s no last questions I’m going to pop off and say, thank you guys, we will talk soon. Bye, bye, bye, bye,
Thank you for answer, you’re asking this question. I know this is a few weeks back, so forgive me. I just have so many articles that are that are already set in queue to go out so, depending on when you’re reading this Michael, it might have been a few weeks out, but I truly appreciate you managed.
I appreciate you for asking the question and subscribing to the blog. This is a really good question. Man really really good question that I get a lot I and whether it’s a real estate agent or just a local business owner. Here’S the bottom line, creating your own audience is the best thing you can do, especially with Facebook advertising, for the simple fact that Facebook allows you to create what what they call custom audiences custom audiences are people who are actually engaging with your stuff, whether they’re commenting On your stuff, whether they’re liking your stuff, whether they’re reading articles – and this is all when it comes to advertising and also yeah when it mainly when it comes to advertising when you’re running Facebook, ads or Instagram ads and you’re creating custom audiences around everything that’s happening.
That’S when the demographics, the targeting and none of that really matters, and I advise clients on this every single day. That’S why what I, what I normally try to do, is, if I’m going to work with a client. The number one thing that they have to be willing to do is introduce themselves and introduce themselves on article because my strategy and what I’ve been doing for the past few years, with with my local clients, is the fact that, just because you’ve been in your area, Let’S say, for example, you’re, a local business owner and you have a brick and motar.
You know a building, an office, a local storefront right and, let’s say you’ve been in that local area for 15 years 20 years and let’s say you live in a busy city like I do in San Diego, where there’s over 3 million people. Ok, there’s many many businesses, man, hundreds of businesses in my local area, that fit that criteria that have been there been here for that long and but you know what’s so crazy, is that there’s still hundreds of thousands of people? Let’S not call it Millions, because there’s only three million right, but there’s hundreds of thousands of people that have never heard of that business.
Okay and that’s a fact like look in your local area, you know how many businesses are out there and do you know every business in your area. You don’t even know every business two miles away from you right. So it’s like these people in your local area. The intro article could be so powerful when it comes to your brand recognition when it comes to people in your local area, knowing who you are, and so what I always advise and – and my whole strategy is to is to introduce yourself because you don’t know your Whole local area pull out your cell phone and either you’re doing this Michael or you’re, going to advise your clients to do this.
Okay, you’re going to pull out your phone and you’re going to introduce yourself and you’re going to run that as a facebook. Article view ad and target your local area and put some money behind it. You know don’t just spend $ 10 on it. You know, put 50 bucks, put a hundred bucks and just target that local area to get thousands of people to see your article. It could be a short three-minute article of you introducing yourself if you’re a solopreneur and in an on and an in an individual business owner like a real estate agent, for example, it’s even more easier for you pull out your phone, introduce yourself if you’re doing this.
For businesses, where they may not be that selfie holding the phone type of person take your phone and go out there and get the article done for them. I would do that if they were a local business owner and if I lived in that local area, I would go out there and I would interview them and I would just simply introduce themselves because with that first article, you guys – and I want you to look At it as a four week campaign, this is week number one in that first week, you’re going to take that intro, article and you’re, going to run a article view ad and depending on what you’re in housing or or whatever you’re, going to check that box and Then you come down and it’s article views, but this is the first you’re going to run that as an ad to capture an audience of people who viewed it.
Okay, that is a custom audience now back over to what Michael is saying. I’Ve been wanting to ask you this. As far as real estate Facebook marketing goes, which I know you were an expert. How can you do well for real estate client? How can you do well for real estate clients with all the minimized demographic targeting? Fb has just put in place things like not being able to select certain neighborhoods, you know have the higher income ranges I would like.
I would think that hinders offering FB ad services to Realtors now that they have implement now that they have implemented this. I was thinking of hitting that market which some of the FB training I have taken, but I have steered away from it due to what I am entering. I am mentioning here, yeah very good points, Michael, but here’s what I’m saying none of that matters. None of that matters none of that matters, because here’s what you want to do, yeah you can’t Facebook changed all that because of discrimination.
You can’t discriminate what a lot of Realtors would do is they would run ads to high income ZIP codes and they would discriminate everyone else. So Facebook completely took out the zip code targeting the gender, the age and a lot of the and a lot of the the homeowner detail targeting right. So Facebook took out a lot of that, and and and and that’s why. My my strategy holds even stronger because, as you go and run that article view right, as you run, multiple article ads and you’re running them under article views, what you want to do is start creating custom audiences around everyone, who’s reading it.
So, for example, if I come up here and hit the three the three lines and come down to all tools and then go to audiences, this is where I’m going to set up custom audiences of people who are reading the articles. Okay, so that’s what you’re able to do you want to click on this blue button right here at the top, so we’re going to click on this, create audience and we’re going to come down to custom audience, okay and so here’s what we want to do.
There’S many many different ways you can. You can create custom audiences, but what I like to do is I like to do article and then what I’m going to do is I’m going to I’m going to create an audience around 50 % people who readed 50 % of your 4 minute article that right There is a powerful, powerful, retargeting campaign, so I’m going to grab. Let’S say it’s an intro article right and that’s why personal articles personal branding is so important because it’s so it’s it’s so personal.
When people see you on article – and I always talk about this on my youtube blog, the only reason why you guys are here is because you see my face on frickin article. It’S the only reason man, it’s the absolute only reason if I was writing a blog. None of you guys would be reading that none of you guys, because it’s article you guys are feeling like you know me, like you like me and like you, can trust me because you’re seeing my characteristics, you’re, seeing my personality you’re, seeing my imperfections you’re, seeing my Nuances, you’re, seeing all my flaws you’re, seeing all that right because of article so when you can start putting yourself out on article and targeting your local local market, ok, not talking about splatting it on on social media, splatting, spaghetti against the wall to see what sticks! No I’m talking about in your local backyard.
When you could start running your articles, people are going to start reading them and then, as you start to create custom audiences around all those people who read certain articles, look I can, I can go choose articles and, depending on the business page, I can come down Here and choose any article that I want to retarget the people who viewed it that right there is powerful. So if it was this one, let’s say I go with that one I wan na I wan na.
I want to re. I want to create a custom audience, I’m going to name this one audience name: intro, intro, article re targeting so I’m going to use this article right. This was the intro article, I’m going to use it to retarget the people who viewed it with my next ad. Okay, I’m going to hit done and then I’m going to come up here to ad there’s the there’s now my new custom audience so I’m going to come down here now.
That’S why the detail targeting all that stuff man, none of that matters, none of it matters, because, because you’re targeting a local area that that’s that’s mainly the the big one, is the fact that if I was a nationwide business, if I was an e-commerce business – and I was selling products online, all across the country or all around the world, then the targeting would be a little different, but because I’m targeting my local backyard, where there’s only so many people right, I don’t need to detail target.
I need to just create audiences around people who are liking me right and that’s why the intro article is so powerful, because if you can run it long enough and if you can get thousands of people to view it there goes, your audience could continue to put New ads in front of the people who are reading your old ones, so that branding could be literally on a whole nother level. As people start to see your article in marketing advertising, the old rule, the old rule of thumb is a person has to see your ad seven eight times before they make any kind of decision right, whether it’s a good decision or a bad decision.
They have to see an advertisement multiple times to to really recognize that brand, and so, when it comes to your article marketing and you start targeting your local area, it only takes a few articles before the people in that local area start to notice. You start to see you all the time in the newsfeed and become indoctrinated with your content, especially if you’re putting out value based articles right.
What am I doing over here on YouTube? I’M educating you guys right. Some of you guys are learning some of you guys. Aren’T but that’s my whole goal is to educate, educate, educate, bring value via article now. These are longer longer form article right, it’s YouTube, but in your ads you’ll keep it shorter three, four or five minutes. You know – maybe maybe ten minutes if that but um, but but what you’re doing is you’re literally getting people indoctrinated with your good value-based content, if you’re bringing value and educating the end consumer educating your potential customer educating your potential client on your products and services or On market in general, people start to know like and trust you and because we’re building custom audiences around all these people who are viewing our articles, the detailed targeting and all that stuff doesn’t even matter so as I come in here and if I am housing.
If I am real estate based on what Michael is, you know asking make sure you’re checking right there and then and then what you can do is when you’re running article views article views is one thing: you only want to run article views to create custom audiences. Let me make that clear: you only want to run article views to create custom audiences or even reach, or maybe even brand awareness. The whole objective there is to create custom audiences to get people reading your stuff to build a custom audience around that and then retarget them in the future with traffic or conversion ads.
And this is lead capture. So if you’re driving people to a landing page, which you should be then you’ll be retargeting the viewers with traffic or conversions. Okay, so let’s say I go in traffic and let’s say I want to run a traffic ad and I want to. I want to retarget my custom audience, so I’m going to come in here hit continue and now it’s in this ad set section, I’m going to be able to set it all up.
Okay and then I scroll down scroll down and I’m looking for custom audiences. I’M going to click right there and there goes my intro article retargeting, so I can choose that right there and not even worry about anything else. I could take out the United States I could I could still put in my city because I don’t want it. I don’t want to forget about anyone else, because chances are that first audience is not even that big, so I’ll go people living in this location and I’ll just target that area some more so I’ll, create San, Diego California and then now that’s it.
I can go up to 50 miles if I want, but I don’t need to worry about age, gender. If it’s an if it’s all English I’d go English all and then I wouldn’t even worried about detail targeting. Remember we’re talking about a local area right, we’re talking about. Let’S go up to 50 miles and this Reach is in calculating right because there’s way more people who live in San Diego, but I’m retargeting that custom audience I’m still targeting the city, and I don’t need to worry about it in any of this detail.
Targeting because all I’m going to keep doing, you guys is keep building custom audiences around people who are reading my stuff. So if I’m going after an area of, let’s just say a million people at the after my first ad, let’s just call it. Let’S just call your first two ads run a article view ad run it for two weeks, run it for 14 days under article views and get thousands of people to read it put ten dollars a day, spend a hundred and forty bucks.
This is the foundation. This is where you start your Facebook campaign and then you and now you have an audience of people who are in who readed your stuff right. Fifty percent twenty five percent, three percent of your article and all you’re going to do – is just piggyback off of that audience. We’Re in another article, article ad in a couple weeks, create a custom audience retarget that audience so all you’re doing is getting back in front of people who are reading your stuff man and again because of the article marketing people are falling in love with you and Because you’re bringing value and not just pitching people right, what do I do over here? Yes, I talk about cartridge and tell you to go son sign up under cart your profit with Karcher dot online.
Yes, I bring that up a lot, but but on the other hand, what am I also doing? I’M actually teaching you some, I’m teaching you what I’m doing to build my business right. So a ton of you guys are getting are getting value out of it and that’s why you remain. You know loyal subscribers, for example, same things going to start happening with your actual article marketing, your f, your Facebook advertising, your Instagram advertising.
People are going to start seeing you in the newsfeed, often and before you know it they’re going to be clicking on learn more going to your landing page and giving up your name and email. There’S no way in hell someone’s going to just sit there for a minute and read your article on real estate if they were nowhere in the market like at all at all like if you were not a homeowner, if you’re, not even planning on buying or selling In the future, there’s absolutely no way in hell.
You would continue to read people’s articles on real estate, like not at all, especially if they’re talking about how to buy a house and you’re, not even thinking about about buying one right, so the people are reading your stuff. Man is your ideal audience. That’S your ideal. Client – and you want to just build your own forget about the targeting again because we’re in a local area. Now, if we were in a nationwide, if we were running in a nationwide business, then putting in some targeting some detail targeting would make more sense, because I don’t want to target everyone right in the country, we’re talking freakin hundreds of millions of people.
I don’t want to target all of them. I need to break it down and target certain interest groups right: nationwide marketing, but local men, local, you, you, don’t. You only have a small amount of people anyways. So why not just target the entire area? The entire city lead the targeting blink leave the yeah leave the targeting blank. Don’T even don’t even worry about that and just start creating your own audiences around your own marketing around your own message.
That’S why I’m telling you man the people who crush it and just look at it right now. It’S perfect! It’S a perfect example: the people who are actually crushing it are people who who actually put themselves out on article so again, whether it’s article marketing, whether it, whether it’s YouTube, marketing, whether it’s Facebook marketing Instagram article marketing, it does not matter it’s like it’s article man.
It’S article and and when you think about who the hell you’re following you’re following them because of their article you’re, not following them for any other reason, man you’re not following them just because they have a cool Instagram account if you’re following people, people like that randomly Then you’re just you’re just a social media follower, but if you’re actually trying to learn some chances are you’re following someone on YouTube and why is that? Because it’s article, I’m telling you man so when you can implement article marketing and that’s why? Michael, I don’t take on every client man, because not every clients willing to put themselves on article.
That’S where my whole, I draw the line in the sand on it’s. The fact that you have to you have to be willing to put out article man and that’s kind of now, not ever that’s not mandatory right, it’s not mandatory. You got people that crush it with with Facebook, advertising with running image, ads right, and I and I run image ads too, but but I want to put out some articles. I want to sprinkle some articles throughout the month, if that’s a monthly client or if you’re, looking at this, Michael as as your own business, you want to put a few articles out per month because again, that’s what’s going to create the custom audience.
That’S what’s going to create your audience, so you can then stay top of mind up and stay in front of at all times. Man take over your local area. Tell your clients, hey man. What else are we going to do to get in front of your local audience like? What else can we do mr. Business owner? Do you have the budget for a TV commercial? Do you have the budget for a radio ad? Do you have a budget for the look for the freaking um excuse my language, but this this stuff fires me up.
Man. Do you have the frickin budget for a billboard? Do you have a budget for 10,000 flyers? Do you have the budget to hire a call center and have telemarketers call out? Do you want a door knock like how else can you get your message in front of your local audience? It’S the most powerful way, man in 2020 and in in from, as far as I can see it’s going to be social media marketing. Facebook, Ads Instagram, ads YouTube ads article marketing.
So, if you’re putting out a businessman, let the area know who the hell? You are. Let them know what you do, let them know how far’d you up. Are you fired up? You are and build that custom audience, so you can stay in front of them and stay top of mind of your best. Clients are a guide so Michael. I hope that answer your question. Man, none of that stuff matters at all, because what I’m doing with my clients is having them create custom audiences around those who care and if those people that we continue to stay in front of day after day after day, all right.
So I hope that helped man Michael great question, thank you so much and if you guys are new man make sure you subscribe smash the balfour notifications and drop me a comment below. Let me know where you guys are coming from and let me know how I can bring value to what you guys got going on all right, I’ll, see you in the next article over now.
Have you heard the term "social signal"? If not, watch the video below.
I wanted to take a few minutes to shoot a couple sort of articles, that of topics that I’m getting questions a lot from. So if you guys don’t know, you know we deal with thousands, we I think we have 14,000 final expense Medicare. You know life insurance agents in our in our database, and so we get questions every single day by the multitudes and every time I can kind of notice a theme of questions.
I really try to realize. Okay, there’s an appetite for this, so let’s just go ahead and address it on a article. So today I want to discuss a topic that I think is really interesting, that I want to walk through, and that is: should you as a final expense or insurance life insurance producer? Should you be using social media? Should you be using your personal page or you, should you be using your business page to make your engaging content so, first off, I want to kind of explain they both have their place and let me try and explain what I, in my opinion, what you should Be doing and 2019 and going into 2020 now before I give you this article and content, I want to give you guys a quick disclaimer.
I am NOT a licensed insurance agent. I do not have a book of business on the insurance front, I’m just the marketing guy that works with Cody on all his stuff, and I just work with insurance producers all day long. I think today, you know I’ve got six meetings with individual producers or large. You know insurance, you know IMO’s or whatever it is, and so I just kind of have my ear on the ground on what’s going on in the insurance world.
So this is my opinion, but I’m going to give you my opinion on this. So one of the things that I believe is important for you guys as individuals, is to really activate your personal social media page and use that as a business asset. Now, what I mean is is don’t, don’t always be selling, don’t be sitting there and like pitching your products all the time. Another mistake that I see people do is, I feel like they try to use fear as a tactic, to incite like a call to action with some of their memes, that they post or some of their content, that they post like make sure it’s positive.
So like what I mean by that is is a big mistake is, I think, trying to say something like you know this person’s, you know loved one passed away and they didn’t have life insurance and I met with them a month ago and too bad for them. Obviously, no one would say it in those words, but that’s kind of the heart of what the message was and I don’t think that’s wise. I think you need to be positive and uplifting and communicating stories doing Facebook live articles with people that you’ve helped in a positive way.
Try not to go down that negative path of like of the fear-based sort of you know. Look you need to be protected or else kind of language. That’S probably not ideal, because there’s enough of that negativity on Facebook, I would just rise above that, if you can, you know not just negativity on Facebook, but you know at all social media. So what I try to do is I try to understand that my customers, I I’ve always friend, I basically never unfriend or defriend anybody.
I think I’m almost of 5,000 friends, which is the cap, but until I get to 5,000 I’m pretty much just anybody that wants in you can you can come in I I am immediately turned off if someone pitches me right off the bat or whatever or tries To give me to partner with them or something just like you guys would as well. So you know one of the things that I’d like for you guys to try and work on on your personal sort of Facebook.
Page is, I think you should add your clients to your Facebook feed. I really do because a lot of times these individuals, one of the things that we’re fighting as you know, Medicare or you know final expense or life insurance or whatever we’re fighting that losing you know keeping business on the books and, if you’re, starting to post things About your family and how you’re coaching your son’s basketball team and how you had an exciting family reunion – and it’s like you know if you can bring people along that journey of how you’re a family person it kind of it kind of relates to those individuals.
And I feel like you’re staying top of mind with them without actually having to like potentially email them. You know directly or reach out to them directly, etc. So I don’t have any data to say those that are active on social media tend to keep business on the books, but I believe that is the case, and it is true based on feedback that I’ve been given, and I believe that is something you should pay Attention to so, I try to separate my social media posts into three main categories.
What I try to do is make sure that, no matter what I’m always exuding like fun and exciting things and showing behind the curtain of Who I am as a person an example, if you guys were to go to my Facebook feed last week, I think, or Week before last, I got a jury summons and that initial sort of you know jury summons, like gosh. I got to take a day and I may take me a week to get to this jury, so my initial reaction was how do I get out of this, but as I started to think and reflect on that, I thought it was a good important way to Kind of show really just share some insight on the whole experience and just help.
People understand that maybe haven’t been into a jury, summons situation. How I was looking at the situation and by doing that, I felt like I was able to show a portion of who I was as a person as well, and so I made like a pretty long, lengthy Facebook post about my experience with jury summons and my Perspective on that – and I ended up getting quite the engagement on that actual Facebook post and when you go through and you look through the people that read my story that I posted to went to.
Instagram read my story there and actually engaged in the actual Facebook post that I made. I bet you 40 percent, if not more than that of people that I actually liked and commented on, that actual page was clients or people that I’ve done business with in the past or people that I would consider you know influencers in who I care that you Know I want to be in front of meaning I respect and there’s mutual respect there.
It’S not just Uncle John and cousin Nathan and you know cousin mark and all those guys did engage you know in my stuff, but a good 40 50 percent was clients. So I feel like by me allowing people to come in behind the curtain, of who I am as a person and and walking through I’m a father, I’m a husband, I’m a you know a believer I make you know these these posts. That kind of show me as a person, so that’s one core sort of pillar that my social media stands on.
Another thing that I do quite a bit is, I try to make people laugh from. I just feel like social media sometimes gets a bad rap for being negative. I mean good grief and it’s about to get even more negative with 2020, with these elections coming it’s about to be a cesspool of negativity and everybody. What’S going to end up happening? Is people are going to kind of like get annoyed and start just looking at it less? Because it’s about to be this horrible situation of the Democrats, hating the Republicans, the Republicans saying the Democrats and Trump always debates who won? Who didn’t win? It’S about to be a nightmare.
Okay, and what I mean by nightmare is is there’s some people that like enjoy that dialogue and all that, but good grief like raise your hand if you’ve changed someone’s mind on Facebook arguing. So I try to just stay as far away from that as I can and be short. If someone wants to call me out on anything, you know, then I’m short with trying to defend myself and just kind of say. I guess we just unfriend me or whatever cuz you know, so I tried it like make people laugh.
I do that by like posting memes and just kind of having fun so and then I also talked about business successes and the growth that we’re seeing and the winds that we’re experiencing and just I try to like keep it all positive. You know like, for instance, you know, there’s, there’s business struggles that sometimes I can you know potentially maybe share, but I’m always sharing the upside of that struggle that we went through I’m never just using Facebook as a platform to vent.
Now I made a huge mistake: he was five six years ago where I just used Facebook. As like this platform, I think some people can end up using a soapbox there’s because really, if you were to think about it, there’s no other place for you to reach a thousand people. And then, then, your facebook feed right now, like you, couldn’t just go reach a thousand people if you wanted to okay. So what ends up happening is is subconsciously, whether you realize or not.
If you have a topic that you’re passionate about you’re, usually going to go to Facebook and project that – and I always try to like I’m not saying you got to be friends with everybody and you know even guys like Grant Cardone or whoever will say you know, You need to have such a strong position that you repel after your audience and attract another half further, I’m okay with that. I’M not saying that’s wrong, but I just don’t think it’s wise, because I have people that I love and respect and care about deeply that are staunch on the other side of the aisle from where I was and that’s great like I want to hear their opinions.
I want to hear their ideas. I want to hear who they are as a person, because they’re, not bad people, and just because we disagree doesn’t mean we have to like you know, butt heads, especially on social media, where everyone can see it. You know. So it’s like you know, I believe that you know I try to walk that line of being you know, I don’t want to be politically correct, like in in terms of like who I am as a person in one-on-one conversation is, is one thing but Who I Am on social media? I try not to be very like divisive, because I feel like that, doesn’t help anybody and it only hurts like I’ve.
Had some people say you know I’m doing business with you because I, like you, know your your personal perspective and I was when I was a little bit more armchair politician if you will, but I’m sure I’ve pushed people away as well, and so I just try To be friends with a lot of people and not anti anybody, so that’s how I would recommend using your social media as a individual insurance professional, because the insurance business is a relationship game, more people, you get in front of the more people you can impact, and So, on the flip side, I’m going to shoot a next article on how to use your your professional page as opposed your personal page.
So thanks for listening, I hope this is an OK format, for you guys, a little more casual conversation of just my opinion. You know like and comment if you, if you agree and fulfill free to comment, if you disagree, I would love to have a open dialogue with you. So hope you have a good afternoon have a great day guys
But if you do the right thing, the deep web is nothing more than just another browser that allows you to have full access to the Internet. Now, if you don’t know what the Deep Web is or the dark web, I will be explaining that before I hop into this just so, you guys are perfectly clear on just the the situation that we are at right here.
So, first of all, the Deep Web is not as bad as people claimed it to be. Yes, there is a lot of things on there and yes, the dark web is on the Deep Web, it’s a part of it and it can be a little sketchy at time. So I will go ahead and say: if you are running Windows, I think I would take additional security precautions, but if you’re on Mac or Linux, I think you might be fine, there’s also other operating systems out there and really, if you haven’t heard of it, and Maybe you’ve: ok, if you are the only person that really knows about it, that you know of you might be good unless it’s some ranky thig that someone just made it just handed to you, but usually those types of operating systems are very secure too, because not A lot of people know about them and they’re safe.
So let’s get into this article we’re going on the Deep Web. I hope I don’t go on the dark web, so I’m going to be using tor browser. That seems to be one of the most popular accesses to the Deep Web, and this is nothing more than just a web browser. It’S Firefox based and basically what this does is allows you to have pretty much a non traceable IP, although there is really no such thing on the Internet.
I think it’s kind of funny how, even if you have so many different security precautions, there is someone out there always better than you and can definitely track you back know where you live know what’s happening, so there’s no very secure way. There’S no such thing as complete security when you are accessing the Internet, the only way that you’re really secure is to buy a computer and never connect it to the internet.
Just have a computer that is internet free, that is the most secure and then physical security becomes a problem. So just know that even if you’re running all these different IP switchers you’ve got, you got all these different programs running you’re, never completely secure. So I don’t fall for a false sense of security, but let’s get into the Deep Web, so we’re going to be seeing things that are real, there’s, there’s real drugs, hitmen prostitution.
You can buy your bride from Russia here and I think the best place to go whenever you get to our browser is hidden wiki, so we’re just going to go to a hidden, wiki uh, what I’ll always hit enter. I always hit enter on this. This laptop sometime, I’m not answer but equals on this laptop, sometimes instead of instead of backspace, the backspace button is a little bit too small, I’m on a MacBook Pro – and I know you guys are going to going to going to torch me for that one.
But let’s take a look at this: you know what we’re going to go full screen, so you can get that good, full screen action so where’s this is hidden wiki and I think actually there are the. This might not be the correct, hidden, wiki we’re going to look again. I think, there’s tons of them, but we are the. When did we kita onion dot onion? I love that a lot of these websites are going to be dot onion that we see today.
This is the hidden wicket or see how many different hidden wikis. There are there’s one that I’m looking for in particular, so saw. Oh, this is just a wake up. Eat is just going to the hidden. Wiki org BAM this one’s that right here and, as you can see yeah, this is what I’m looking for. It is type of kind of slow because there actually are security options that I have installed on this. I have my security up like I said it is a false sense of security, so don’t fall for it, but he going to be checking this out.
So here’s just this website is really popular because it just has a ton of links to different places on the Deep Web and some on the dark web. So let’s take a look at these DuckDuckGo search engine. This is just a search engine that does not trace you, so that’s that’s pretty good and also for if you’re wondering, if you have a laptop, you can take it to school and maybe YouTube’s blocked or Netflix’s Brahe blocked, and you know maybe you’ve tried some proxies And then your school blocks them again.
The hidden wiki is actually a very good way to get around that or not the hidden wiki tor browser is a very good way to get around that. I think this right here is going to this kind of shows you your settings. I hope I’m that show and get a valuable information. I’Ll look I’ll, look again just to see whenever I record this article. So, let’s, let’s go down this list here we have uncensored, hidden wiki, that’s interesting! We’Re going to be opening up some of these, some of the sketchy or one so like I said, there’s a disclaimer and make sure you I you’re of age, or you think that you are of age marketplace: financial, Bitcoin, laundry, bitcoins and I you know bitcoins there They’Re good they used to be better and then the big boom came and then they don’t cost as much anymore.
You can’t mine them as well anymore, so bitcoins buy them, but buyer! Beware: it actually is a pretty good way of stock. It’S a little bit of a gamble. Whenever you buy project evil, we got ta go to the hair. I’Ve never seen anything like this before project evil. What is it 1 million dollars we’re going to let this load for a little bit and we’re going to go back down like it said it’s going to be slow, because I have this security up, we’re changing that IP out we’re doing.
I have some other stuff running in the background to tour girls. They don’t go to this website, guys, don’t do it UK guns and ammo. Let’S, let’s look at some UK guns and ammo we’re going to have these things loading up here. I guess I’ve just got these up and we’ll go back through them whenever um, whenever we get to a good stopping place and we’ll look at them, Hitman Network, you know we’re going there hackintosh pretty sure, that’s just a cantata.
I don’t think, there’s anything also if you’re on here and you you’re thinking about downloading something, don’t do it don’t do it guys, don’t don’t download it, and I know I’m like it’s not as bad in the place as you claim it to be. It’S just another browser. It really is it’s just another browser that has unindexed items on it and there’s some sketchy, let’s ooh us fake ID store. So a lot of people have the misconception that it is illegal to be on this, that I’m doing something bad right here.
You I’m not guys trust me. It is okay to look, but you can’t touch and really you can’t buy. I think that’s the biggest thing. If you’re caught buying, then that’s pretty bad, but because this is so immense and it’s just it’s it’s it’s here, you’re not likely to get caught, but I’m not telling you to do it. But if you’re going to do it like this is the place to do it because it’s the Internet, I’m just full of bad advice.
Let’S keep looking through these and we’re going to go through those. I see some of these probably won’t load that that that means. Okay, I know people are going to want to see some trucks these are going to. Would you see some drugs so will be that we had German wheat and hash shop? Bitcoin cocaine, I’m laughing, but this is serious guy. This is serious. Oh black market. We’Re definitely going to want to go there.
My laptop it’s overheating, it’s overheating. I got it on my bed right now and it’s it’s probably that got ta Eddie, breathing room and also, if you’re still here, and how long have I been recording. I don’t know I don’t know, I don’t have to figure that out if you’re still here one. Let me know I always do this um. Let me know, and also, if there’s anything that you know of on the deep web that you would like to see.
But you are a little bit scared to do. Let me know down below and I’ll make another article for this dark, like my soul, okay, okay well, will will visit that will visit that one. Let’S see here, Twitter, clone hacking and cracking form. Let’S take a look at that file: sharing ye do that anonymous, email service. I think this one is actually pretty legit. I think that’s if that is the one I’m thinking of that’s that’s actually pretty legit, but we’re going to keep going New York strongbox.
The Intel exchange forum, information discussion on various topics, ranging from illegal activities, alternative energy all like illegal activities and alternative energy to good spirit. I, like it good conspiracy, theory, hacking, the Dow well we’ll take a look I’ll. Take a look, doesn’t hurt anything salt, you salty bro Renta hacker wow. What a way to make money, Pirate Bay and you’re going to access that from the surface web, I’m not interested music.
Don’T do it guys, I’m telling you don’t, do it ebooks, I’m going to take a look, I’m good to take a look see if I could find some school books. Won’T there don’t do it. They don’t download that girl’s released. Girls released. This kind of concerns me here: let’s go 3d touch. This word, no, oh search! That’S you sure what that is. I don’t. I don’t want to click on something: onion girl, love, bored, private, but boy, vids, girls and boys.
It’S the pedo Empire. Oh all, net. Speak all natural spank spank you like it. Let’S Casey articles, okay, I’m deep web Deutschland. Oh we got some Russian sub. Please track the French diva web. Okay, I think we’re good here. So, let’s just go down the list that doesn’t work: ooh, fake ID, scannable, hog, who’s, scannable, guys, scannable scannable is good these days. So let’s see for North Carolina what it’s going to cost me South Carolina.
I guess it’s a fake ID! You can live anywhere. You want right, it’s $ 200, pretty much all this site. Let’S look at the frequently asked questions. What we need from your date of birth, uh-huh – oh it’s! So they can get to your age, but isn’t the like purpose is to have a different age like, or maybe you tell them that you tell him what you want? What is your name? What are you? What do you want your name to be? How tall do you want to be? I mean everything’s fake.
I might be 4 foot 3, but today I’m filling seven-foot weight. Hey this. This is the gutter I uh yep. I weigh a 103 pounds. Yep mm-hmm license number. I color, no, I think pink, you don’t provide interest. I make one up for you a picture. You got a center of your picture, scan passport picture. No webcam pictures will be accepted, yep what okay? This has to be here. For a reason, not some guys, like.
Oh man, I really want a fake ID saying: go to the liquor store, just oh I’ll, just open up a webcam take picture. It’S just getting like he’s like what a license to do with this. I guarantee you. He took that guys. Yeah did not send it back and it shouldn’t be talking bad about these people’s sight. People’S drugstore, Oh hero, comes direct from the importer with no middleman. We do not cut our product whatsoever.
This is good. What’S the difference between number three and four heroin? What ten US dollars? Are you? Okay? That’S four syringes! Oh my gosh! This is like you know. I laugh, but I guarantee this. This store has definitely gotten some business and I don’t know if that’s woods your to ship uh, let’s see here, a poet, keep walk about the shop and her five percent every purchase. They will make okay, guys, I’m telling you all about this site.
I want to earn my five percent, don’t do it all of these obviously do not work in Tel exchange. Let’S see what they have here: energy harvesting, organized corruption, all the life. Let’S look at this one, let’s like can I click the conspiracy. Let’S see, let’s find a good one approaching evil. Oh, did the puppet master he cut. Oh, they know what they’re doing. Let’S look for a good one, rare earth, minerals, China, I don’t! I want to start a secret society.
Let’S, let’s take a look at this one. I really do what. Where does this begin? Oh good, okay! Well, that was boring egg. I skimmed over it. Before I read it. I don’t want to read anything out loud and I kind of don’t want to laugh like these people are here and I, like I know these websites. These are the type of people that like, or maybe I don’t know, I’m just guessing like. Oh, oh UFO, UFO, an extra literally.
This is what I want to define. This is this. Is I found ie accident? All I see here is Internet Explorer. Let’S see, let’s see, okay, we’re going to go down to the bottom. We okay, many believe, is real and showing either the grave for 47 or another one for projects SERP II. Oh, this is a documentary about the articles authentic. What I want to hear like these people talk about when they were abducted.
Well, these people are, I guess, they’re very serious. I want to know when they I wanted. I wan na hear some stories. You know what I mean like this is not really I get area 51 guys. I fully admit this has no evidence. This is my own belief on the matter, as all of you are okay, I’ll read this one there’s only if you aware area 51 is the designation for a facility Nevada according to its conspiracy, that is where the United States government works on developing technology obtained, but Extraterrestrials and – and he capitalized the II – that’s a proper now guy.
What I believe is the government does not in fact carry out any testing of that sort. Come on. This is supposed to be fun. Okay, I’ll keep reading in fact carry out any testing of sort at Groom Lake. We just remember the government is not filled with stupid people. Why would they test alien technology where people can see it but deny it? They know people are not stupid, so why do instead? It is what they want us to see what okay wait.
Instead, it is what they want us to see. If we expect to see something – and it’s there when I look closer area 51 – is just a show – pay no attention to the man behind the curtain. If you will is in my belief that area 51, regardless of its original intent, is now nothing more than a tourist attraction, the real testing, the real testing goes on somewhere else. Where I’m not sure, let’s see you, let’s see um, let’s see what else dreamland is pretty well known for people to like.
I want to see some aliens like. I want to see someone in their backyard. Like I kill the green dude. I don’t want to read about it. You know like hmm, interesting, oh, why am I going back? I shan’t? Oh, I should have went back. Okay, okay, Harry Potter, okay, this is that was a bad okay. Here we go guys here. We go UK guns and ammo store. Let’S see what we can get our hands on today. This Is It. This is it.
What is this? We need to uh. Let’S, let’s go back out to the top. I saw something uncensored head and vici. Let’S see what we have here: oh, oh, okay, editors, picks the matrix, are very nice, read a short, simple, how-to guide and honest great tips. I want to see some like some good things: um Rosella, blahblah source target markets and more we’re not seeing anything here: honey for female carting form, counterfeit coin, wallet, fishing, paypal, man, it’s it’s a bomber that some of those websites did not work, especially the physical credit Cards: okay, we, let’s, let’s take a look at this, can you you can buy credit cards online like this is definitely just just some bank.
What do you want? So it’s like. What do you want? Visa prices? Listen, let’s take a look at a price. We have the best to get our price list. Please contact us. Let’S look at their products, I guess credit card balances from this. Is Sam man. You call this a website, I’m disappointed, I’m disappointed and you know you know. You’Re, low-priced Apple products, uh-oh might have found way, I’m going to make a purchase on the head and always said ahead, vici, okay, let’s shop, I guess I’ll see what they got.
Okay. This is something that I’m I’m actually looking for an iMac iMac. Let’S take a look at iMac, see what they got prices for ooh. This actually is a pretty good foot. You know. Sometimes it makes me wonder if I make twenty seven inch. This is still a pretty high price. I mean gosh. Look at all. I don’t! I don’t understand, let’s see what we have here, I want to see if this is the 5k iMac? No, it’s not.
We have this sham. What a sham website what’s factory unlocked iPhones fixed football games info okay. This is a big thing that I’ve heard of before. Like apparently like football is so like American football is so fixed, it’s it’s just not even funny. We have information on fixed football games every week inside information, I’ve able to sell. They are not a tip, they are 100 percent accurate. This just sounds like a sketch.
They are a hundred percent, accurate, huge profits to be made online for betting government. Like here’s the thing if this was 100 sent a curate, this guy would not need a website trying to make money. You would have all the money you just keep betting on games. He would win frequently asked questions. I can recommend good ones where the that blah blah blah blah. Look. This that’s boring – and this is this – is soccer money we’re talking about American football, camouflage, passports, hacking, DDoS, social engineering, espionage, malware development, I’m going to stay off website.
I think we’re coming to an end here, yeah. This is just kind of like version one. I guess um of the article like I said: if there’s anything that you guys know of that, you want me to go. Please leave links down below or I’m trying to look through here. America is a joke, a site that distributes cat facts: okay, um, I’m I’m thinking this is this is uh actually we’re about half with drugs. We call list the drugs is the way you guys go.
If you, oh, here’s the adult section, you guys come back to this erotica. Oh my god, annum. That’S uh we’re just going to we’re going to skip through this. This is different languages. Here, hidden services, peer-to-peer, that’s sketchy! You! Don’T you this chats, some IR, C’s yeah! It’S it’s looking like. We are we’re at dead, dead, hidden services, so we’re at rock bottom here hope you guys enjoyed this article.
I know there wasn’t a ton of good information here. Actually there was there was some pretty good information. You guys, you guys got to got to see some stuff but hope you guys enjoyed this article like I said, if there’s anything that you want me to look up on the deep web, let me know down below and I’ll try to make a part 2. Article of this, and if not tell me not to do it again and I will comply hope you guys enjoyed it.
Peace,
Website management packages are important for any business these days. Check out the video from Allshouse Designs to see what can be done for your company and yes, for how much.
In this article, we will discuss the key differences between project and program. We will discuss the differences and objectives, scope, generation, risk profile, stakeholder operational environment and the resources used between the two. Let’S start with projects an example of project could be printing 600 copies of a citrus pack. For the beginning of the term, projects are typically tangible, relatively easy to describe, define and have measurable objectives.
The scope of each project is limited and defined. It is less likely to be subject to material change during the life of the project. Projects are relatively short-term, typically completed in women months. Project risks are relatively easy to identify and manage a project. Failure would have relatively limited impact on the organization compared to a program risk. The number of stakeholders that will be involved in a project is relatively limited.
The environment in which project takes place is understood and relatively stable. Finally, the resources to deliver the project can be reasonably estimated in advance. An example of a library publishing project could be printing 600, copies of a subject course bag for the beginning of the term. We will now talk about programs. An example of a program could be hosting service for either student or community journals.
The outcome of a program are often intangible, resulting in non-monetary benefits such as introducing new capabilities. A program scope is not tightly defined or bound, it can change during the program’s lifecycle. Programs are relatively long-term can, last for years or even longer. The risk involved in programs are more complex and have a potentially bigger impact on your organization compared to a project program.
Failure results in material, financial, reputational or operational loss. There is a greater number of diverse stakeholders involved in a program with the potential of two agreements or competing goals and priorities. The program environment is dynamic and the objectives need to be managed in the context of this changing environment. Finally, the resources involved in a program are relatively unknown or difficult to gauge.
There is generally competition for the resources involved in projects in this article, we’ve discussed the key differences between a project and a program thanks for reading
Creating a business is not easy. Be sure that you thoroughly research what you will need before to know before you invest in your dream. An online presence is critical, and you should find a professional to take care of it. Website design packages are something you should look into right away.
Customer service is also often referred to when describing the culture of the organization. It concerns the priority and organization assigns to customer service relative to components such as product innovation and pricing.
In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process, engineering effort, customer service plays an important role in an organization’s ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement.
One good customer service experience can change the entire perception the customer holds towards the organization customer service may be provided by a person, for example, sales and service representative or by automated means. Examples of automated means are internet sites. An advantage with automated means is an increased ability to provide service 24 hours a day which can at least be a compliment to customer service by persons.
Another example of automated customer service is by touch-tone phone, which usually involves a main menu, and the use of the keypad is options that is press one for English press 2 for Spanish etc. However, in the internet era, a challenge has been to maintain and/or enhance the personal experience while making use of the efficiencies of online commerce. All online customers are literally invisible to you and you to them, so it’s easy to shortchange them emotionally, but this lack of visual and tactile presence makes it even more crucial to create a sense of personal human to human connection in the online arena.
Recently, many organizations have implemented feedback loops that allow them to capture feedback. At the point of experience, for example, National Express has invited passengers to send text messages whilst riding the bus. This has been shown to be useful as it allows companies to improve their customer service before the customer defects, thus making it far more likely that the customer will return next time.
Technology has made it increasingly easier for companies to obtain feedback from their customers. Community blogs and forums give customers the ability to give detailed explanations of both negative, as well as positive experiences with a company / organization.
Thank you for visiting my post about the video I found on Youtube. I hope it gives you a little insight into customers and how you should treat your customers. Remember, I appreciate you and what you have to offer. Check out what Allshouse Designs thinks about customer service.
We accepted really exciting for you guys today. So Cindy whoops are one of my favorite tools right, so the city whoops. This is the Shen drone. Skort we’ve got a couple of them. What I love about these is that they can do things that other camera systems can you can’t go from really high to low to through to under to over, in the way that these kinds of systems can I’ve been really inspired by people like Robert McIntosh, who Is this the founder of realist, uh D, there’s a skateboarding article called pretty sweet and Thomas Mackintosh made the intro for that article back in like 2012, when drones like didn’t even fly.
He did this awesome single, take movement where he started up over a round threw down just like we’re, trying to create here today that style of filmmaking really inspired me. So I got really excited about the Sheng drone squirt when Andy Shen sent it to me. Okay, so let’s break down the parts that are going to go into this build and in case you didn’t figure it out by now. This is not just following me talking about how cool cinder whoops are for two hours.
This is a build article, so the syndrome squirt swings 3-inch props that are cut down to like two point, eight inches. So the idea with these ducks is that they actually increase air flow as it comes in so as the air flow as air gets pulled into the ducks. It increases the speed at which it goes through and that in turn adds extra thrust, and so, in order to make this fly better, the Ducks are there and you have to have the the props as finally as close as you can to the outside of the Duck companies like jump in have come out with props that are actually designed for the Shen drone.
Squirt like it became a popular enough thing that they designed props custom-made for Kay, and in case it’s not obvious. There are links to all of the parts for this build, including these props and everything else we’re using are macho down in the article descriptions down in the article description of this and for sale on the rotor right store. If you want to follow along with this bill, okay motors, what are we doing for motors? Let’S practice out when you tell us what we’re doing so? These are the T motor F, 20.
V2 s. We chose the 30 to 50 kV variant, and these are some pretty smooth mode when you’re going for smooth flying. You definitely don’t want a super super nachi motor, so we’ve got the Hobby wing g2 stack. This is a 60 FPS see it’s probably overkill for that. This drone, but I love like I’m, sponsored by copying I walking, I use everything from hobby wing, okay, but this is just like the perfect DSC, just the same EFC Vanover races with the 60 amp hobby wing.
I think so. This is like Vanover race, this for a whole season and said it was the most bulletproof ESC. I race it for all seasons. I mean one of my ears. One of them is, I’m just you know, let’s not get into it, and then also we’re going to be working with the DJI fpv unit. We’Re going to this we’re in a high definition bill. You certainly can do you fly typically high def, or do you fly analog mostly? I file a lot of both, but for cine stuff.
I definitely lean on the side of the hair unit, especially for environments like this, where you can kind of you go forever. You have no breakup, no multipathing and just the clearest signal possible. Well, one of the things I love most about flying with DJI is that if, for some reason your GoPro article craps out, you have like a semi usable backup, it’s very nice to have that 1080. Recording on board this frame that we’re working with is the Shen drones squirt and that was designed by andy shen.
Just for anybody who doesn’t know who is Andy, Sheng he’s my sensei he’s started. Designing drone frames way back when, and it eventually came up with this design. He was designing. Drone frames like when for drove for drone frames were a thing, and I think we kind of have forgotten how much we got from him. If you want to check out his website, Shandra is calm. Drones are one of my favorite things about Andy is that he does design log, yes of all, of the missteps and failures of designing a quadcopter frame before.
Finally, sometimes he results in a commercial frame, and sometimes he just gives up and says this doesn’t work. Thank you Andy. We all wouldn’t be here without the work that you did. Where do we start the bill? Paul the best place to start is with a little bit of frame assembly. That’S where I like to start, especially because we’re going to need to Loctite everything. So with with all of these guys, I find that there ends up being like some sort of weird oscillation.
That is never like detectable on footage or anything like that, but it eventually works the screws loose. So especially when you’re with the Ducks like, you really have to push them on and off and pull them on and off, and when you do that a whole bunch, like eventually you’re, going to start losing your screws and stuff like that. So I lock tight. I don’t I almost never lock tight. I actually take a lot of heat for never lock tight at all, so I just chose the one time check your screws that they’re tight and you’ll be fine, but not on this build, don’t say: watertight, get some locked at blue lot! Tape right, blue, oxford, blue, but not a red stuff.
You know some people may be used to seeing me be the guy, giving me instructions and taking the lead, but today I’m just learning from Paul in providing comic relief, good to see people finally working in their strengths. So are you’re just dipping those screws in the Loctite a little bit before you put them on and you’re installing the vertical stand up right, yeah, so there’s three tiny little ones that are on the outside and then there’s four on the inside and on different sized Standoffs, I don’t know the length so they different size.
Yes, no, it’s great, because the Ducks so the Ducks don’t go all the way through here. So that’s the thing, so you need those smaller ones. I mean outside of it in the middle. Let’S take a look. We got these smaller ones on the outside and longer ones. Where are they going to go they’re going to go on the floor in the middle onto that or the frames, and then the look, and then this will all sit all the way through it and actually look ends up looking really good, because then you have this Full TPU kind of carpet yeah it’s great, but you have to remember not to put the long ones on them.
Oh those are ones that I see the longer ones are the green ones. Yes, yeah. The black ones are the smaller ones. Oh. That makes it easy at least they’re a different color Andy loves his pastel colors. So let’s see dogs, what does he ever? They Corgi yeah. We let I’m thinking about corgis and I put the wrong standoff on wow. Let’S put some pictures of corgis up on this article of maybe Andy’s own for the druze scratching his head behind me as if no we’ll edit this part out, but no corgis yeah.
The ceilings are great. I would get that motor son next. Do you want to do that I’ll be happy to do that? I would also Loctite those okay in the same exact reason: Billy’s abduct all all the stuff in place. No that’s so I’m installing these motors well he’s finishing installing those motors I’m going to start opening up the SC, because that’ll be our next yep. It’S a good idea. I haven’t done this because I’m assuming that we’ve done our research, it’s a good idea when you do a build.
The very first time check the length of the motor, take your screw and hold it against the frame where it’s going to be and see. If it is going to extend past the end of the motor base, because if the screw is too long and touches the windings, it will cut into the insulation on the windings and damage them and basically destroy your motor. And you may be thinking well. The screws came with the motor, so surely they’re the right length, but the problem is that the motor designer doesn’t know how thick your frame is going to be, and they’ve made some assumption.
So you always want to double-check this. I didn’t double-check this, and these screws are like half a millimeter away from touching the windings and they are really really close. I’M not touching you! So if you buy the Hobby wing stack as like a one complete kit like the both the flight controller and the ESC, it comes with all the hardware you need to like the status and the standoffs all that inside of the frame.
But we have brought ourselves separate individual ones, so we’re kind of scrounging for somebody that some of you would have bought them separate individually to not because we’re unprepared. So what we’ve got here for hardware is these are 25 millimeter m3 screws, and these are some just little nylon, threaded spacers, these are actually metal, but you’ll probably use a nylon yeah. What I would suggest to do is just get like a m3 nylon.
Spacer assortment pretty sure it’s sold on the rotor I’d store, there’s a link in the article description. If there, if it is, it comes with these spacers in various lengths. Well, Joshua is here screwing around yeah, I’m going to go ahead and tin up our ESC so that we have it all ready before I work on any electronics always make sure that it’s tinned and that we will be able to make nice clean joints on it.
That it’s not likely enjoy because I’m standing so far away from this for the purposes of the camera. So let’s get a close-up here of the placement. So there is a front and a back right, let’s be clear: how can they identify the front in the back? You need to leave space for the fpv air unit, and this like this is the version of the shin drone squirt, that’s built for the air unit. So if you look at the bag, you can see that there’s plenty of room left for the right.
The magical bodice, but here we’ve got a set of 20 millimeter holes and another set of 20 club with one two three and one two: three that’s sort of the front, and then this space back here with no holes is the back and we’ve got four of Our m3 screws going through the front set of 30 millimeter mounting holes the outside one, giving us some spacing from the bottom plate excellent. Normally, I would just mount the ESC with the capacitor and the battery leaves poking out the back me too, but not this time.
Not on this squirt, because why? So because we have to put the fpv air unit out the back, essentially like this, with the capacitor there and the big battery tab zones all in the way, yes see it’s getting in the way. So how should we do it? He shows so I would just take everything and turn it sideways. Okay, you know I’m going out one side and I’ve played around with it a bunch and if you put the ducts on it, will still fit with the capacitor and what we’re going to need to do.
Also, this we’re just going to bend the capacitor up a little bit right, just keep it at where I wanted it. Oh you did. That was right where you want it. Yeah yeah, it’s like off to the side a little bit and off we’ll see when we put the duct on you’ll, see why the capacitor has to go there exactly okay, cool yeah. We did it with battery lead on. Let’S try a little bit too long. I was trying to kind of measure it out so like essentially once the standoffs are on here and then the top lights on.
You don’t need a ton of length on the squirt to reach the battery length. So I’m thinking something like yeah, okay, so I’ll cut. It here I heard you weren’t that impressed with my soldering, you make it fun of my soldering. There was a article about the white noise, I’m a race wire, I’m in Debian, and your biggest complaint about it was that they were hard to solder, because the pads are so close together that you bridge the pads, no never lost a lot of people have that Problem before we try to put the xc60 pigtail on, we want to tin up the leads so that it’s easier to get make that joint, don’t breathe this stuff.
That was really bad for you, yeah, very bad for you, okay, so these are now tend up. Are positive is towards the front end the way we’d have this configured should always double check this a few times, yeah double triple check that you could red to red to positive and black to negative, but there’s a camera guy there and there and there and they’re All reading too so they know that we did it right.
So soldering is the thing that a lot of people struggle with in this hobby because nobody gets into fpv because they want to learn to solder. They want to learn to fly, and soldering is just an annoying thing that you got to get out of the way in order to get in the air. But if you’re bad at soldering, your quad copters are going to fly bad and fall out of the sky. So this is not a soldering tutorial, but if you’re struggling to solder this great big xt60, that may be a sign that you should practice soldering some more before you finish the rest of the build, because this is the most forgiving of the pads, the great big Ones, the little tiny ones are just going to come off.
It’S also the most difficult because you need so much heat right, but the point is it: this will. If your technique is bad, this will show you that your technique is bad. So, what’s good technique what’s good technique, good technique is to have a hot temperature controlled iron. If you have one of those like 30 watt irons that isn’t temperature controlled, it doesn’t have a thermostat that you turn up and down.
That’S not as good clean tip, clean silver, shiny tip, not an oxidized chip. If you put solder on the tip and the solder blueballs up instead of spreading out on the tip, stop do not proceed, you need a new tip or you need to clean your tip. If you are having trouble getting your solder to flow, it’s all craggy and not turning liquid that as a sign, your irons, not hot enough, it’s not driving heat into the joint.
Another thing you generally don’t want to do. Is you want to lay the wire flat against the pad? You don’t want to come out like this, because then there’s not a lot of surface contact between the end of the wire see. The strands of the wire are just kind of like and they’re, not not getting good surface contact how’d you. Sometimes you can get away yeah. I want the. I want the leads to come out, because this is a really high gauge wire you’d picture like the battery strap going on and holding it like that yeah, so that then the lead of the battery will just come in a plug on the back like that.
So probably not going to check many of these batteries anyway, so it really doesn’t matter if that’s a very sound joint next step motors motors, so we’ve got the xc60 wired up. Yes, now we’re going to do the motor. She knows. I got three motor wires nope. I got three motor pegs yep. Does it matter the order? It does not matter the order, depending on who you ask it, how you want so each of the motor steps to spin a different direction, write a cork, the opposite, corners, spin, opposite or the same direction as each other and then next to each other spin, the Opposite direction, there’s two ways to change the motor direction.
The first is, you can solder, so there’s three wires. Those are the individual phases of the motor. If you swap any two phase, the direction that the motor spins is reversed, but you can also use software to program the ESC and change the direction digitally now, I’m kind of of the opinion that you just get it right when you build it, that’s just easier. Does this, how do you know which way they’re going to? Oh you just you swap the leads.
Do you have the motor spin exactly okay, but some to keep an eye out the other way, I’m of the opinion when I, when I water it, I just run the wires straight. It makes clean neat wiring and then, rather than pull up my soldering iron back out, I just rather do it on the computer. One way is not better than the other. It totally doesn’t matter as long as the motor ends up spending the right direction.
At the end of the day, exactly all right like going to sideways that cool, so I’m kind of just gauging out the distance of the wire that I want I’ll pull it out, get it nice and tight. I always have a mistake I make where I get. The motor exactly the right length, then I strip it and pin it and cut it, and then it’s too short. I always leave myself like three millimeters of slack to avoid it, because once you’ve made a motor wire to short, it’s a real pain to fix.
I did that I just going to spoke. You cut wires to exactly the right length. They’Ll be too short. Moving a slack is good in a quad, because a little bit of slack also helps take up vibration. If things are really taut, then when you crashing stuff, then they break okay, one two: three: there you go all right. You probably put a zip tie or something on that, but we’ll do that. Oh yeah! This is all no.
No. This is an exact science like at this point. It kind of becomes an art project. How pretty do you want to make it theirs is how effective, but not that pretty and effective, have to be mutually exclusive, but I’m much more on that. Just get it done and flying side because well more than that, my clubs are race, quads and they all get beat the crap. It must be really different for you flying a sin of look because sin whoops, you know a lot less nice.
You know all right. So the front I’m going to run them underneath this flight controller just going to pass them around instead of in front of the standoffs, really lift this guy up a little huh, oh yeah! If you do that, you want to be real careful when you push it down, not to pinch the wires. You know what I’m not even going to cut those back. I think they’re going to be just right: okay, so the motor starting it all of our motors soldered up very important to double check that there are no solder bridges correct that none of these are touching each other.
Basically, so the way I do that just give the motor a little spin and if it’s three wheels at all, it’s fine if it stops immediately. That is really clever. There’S a principle called fete drag, which means that when two phases are shorted to each other to know the work for that it will actually kind of self break, I’m trying to using the screwdriver to short these two, this whole. Oh there you go.
Oh yeah, look! So now there’s a ton of resistance in order to move the motor, but then, when I release it, it spins and that’s how you know it’s got a shorter rod, so really good. Okay motor started up next flight controllers. Right, if I like control, is super easy because it comes with this plug you just plug it in here, you plug it in there. So here we go boom plug and go ahead, I’ll, let you but man or we need these spacers.
Don’T we yeah here’s the hair of the spacers? Let’S jump the gun, you put those spacers on, don’t screw em down so tight that you crush those gummies. Those gummies are for vibration, isolation, vibration, isolation is important, it makes the quad run smoother and it helps protect. The delicate electronics from damage when you crash that’s not as big a deal on a sinner woof which shouldn’t be crashed, super Superfest.
Most of the time read me: we’ve hope, but especially if you’re building a racing or freestyle quad, that’s why the ESC has gummies on it, even though the ESC doesn’t actually have vibration, sensitive instruments like the flight controller, so squeeze them down tight enough that the gummies Are just a little compressed, but not so tight that they’re completely crushed and the vibration isolation is defeated, so the flight controller we have this plugged in and then we can plug into the ESC.
Ok, now we turn the ESC sideways yep. Do we need to turn the flight controller sideways? No, ok! So because we’re not using so the ESC is built to be put in forward so that you just wire each corner directly. Together. Now we’ve turned it so each motor is now corresponding to a incorrect pad, though them yeah exactly so we’re going to have to do some work in software later, so we might as well just cleanly mount our flight controller.
This way, because we’re going to have to do work on it anyway. One thing I can’t help, but notice is that puts the USB port facing the back that there’s no way so with the squirt there’s no way to heat reach the flight control through the USB anyway, oh because it has the ducts, so you have to take it Apart to use the USB not ideal, no there’s no improvement Andy well. I mostly thought about like getting like a USB extension.
Well you’re, just like a little ya know. That is one annoying thing about the squirt, but what’s like the beauty of this is like once you build it, you have everything working, you put it together and I just don’t ever have to change anything. You don’t break props on it. You don’t burn electronics like it, just is done and it works alright. So here I put these nuts on top just yank it in place best case is if those are nylock nuts.
These are the only ones we had on hand, and these will back out eventually, if you put them on tight enough, that they don’t back out, then they crush the gummy right. So nylock would be better, but this is what we’re going with for now, because that’s what yep? Alright? Are you yeah, so the air unit I would build I’ve only built like one quad with the air unit, might still use my own receiver. Just because I, my my air unit transmitter is broken.
Why is it broken Paul? My front port Powerade on it is framed port counterweight on it. Now there are some flight controllers where you can just literally plug the air unit into the flight controller. That’S so nice and long. The hobby wing is not one of those we’re going to be soldering. This up, but we will literally only have one two, three four or five six solder joints and then we’re just done with the bill.
Pretty much. We got red power to to support us to two 4s voltage it can. The air unit can handle natively if you’re going above 4s. They have you in flight controller, actually has a three amp regulator that you use we’re going to use it anyway, well full grant twelve volt, that’s more than enough we’re going to use this anyway. If somebody one day plugs in a 6s battery by accident, it won’t fry. The thing black is ground, future-proofing, white and gray – are to let you get battery voltage in your goggles and then yellow is the control connection and that’s another ground wire, and if that all didn’t make sense, we got a graphic showing you exactly where to put these Wires on this flight controller, we’re going to go ahead inside arm up what’s a military unit first, for that, so that we’re going to go ahead and mount that air unit, then real solder them.
So if we look at the back, there’s a little hole here conveniently placed so that when you put the no USB can still get access to it and a SD card comes out the top and be brilliant you’re a savant, and we don’t deserve you. So I was just wondering like oh: how do we mount this inside of the frame, and so I don’t look at the one that we have pre-built over here and it turns out there’s a little TPU mount well.
3D print. So you just go. Okay! Stand it up in there yeah so now that curl update we’re going to put our big frame standoffs on okay, so TPU mount thingy, but still uh. Don’T rest don’t write, I’m so excited, though, so we got out. Here’S the piece it’s going to go with the flat side down over the standoffs and half of you guys are going of course Bardwell. What do you think we are idiots and happy you’re going? No do it slower.
I got you guys, so I wonder well, one thing is so at the beginning of this article we all started out like pretty. We balance on this table and progressively Bardwell has pushed me further and further out to the side of the room. It just goes in and it sits right there: okay, okay, so that’s going to go in yep and then this is going to come around yeah. I put it inside of the Santa yeah perfect inside and stand up and then that’s all its going to get soldered up exactly like that diagram.
Oh diagram. Okay! So that’s where you put the camera on, because the camera is the lowest part of the front of this machine, and so we have this mount of created by our own Julian. That wrote a riot and by our I mean there and it bends back and sits down a little bit further so that it’s flush to the ground, which is actually pretty awesome so like. If I push this all the way down. Okay, you know, I might have this upside down.
No, I don’t, okay, how can you tell if you got it upside down? It’S because now it’s it’s all the way on the ground. So it’s just like you just got stream. I see. Oh, I see it. I see the top part kind of angles up yeah and then let’s see the key, so I can figure this out. The camera is just going to go into these screw holes. Wait Josh what happens if you put it on upside down, you just flip it over.
Alright, in soccer, you can do it, but you can do it in the goggles before the cameras. You know you could do that Varga yeah. I did that. I screwed that up I’m going to take these small. I don’t you sure that personal special, what happens if you put the camera in upside down funny, you should ask that Paul, because the camera actually has an up facing arrow on the back, so you can make sure to install it right side up.
But if you do install the camera upside down, you can flip it in the image in the DJI goggles. So the camera is installed right side up right here we got these one and two screws right here. This bottom screw sets the angle. What angle do you typically fly out for commercial shooting in cinah whoops to no more than 10 degrees like very low? It’S almost all very, very slow and go so it’s probably more angle than you would want yeah, but the mic 20.
You can’t you can always spot. I find that’s always easier to fly slower mm-hmm with a higher tilt than it is to fly faster with a larger camera installed on the front next. What’S next, the only thing that’s left just to install the duck two ducks, but it’s really hard to put props on after you’ve put the Ducks on well. So I like to put the props hunt first and then put the duck side as weird as that sounds.
Okay, so I went over and got some props for this build and we’re going to run the props out. So that way, can I show you a protip he’s going to use a motor wrench, because you can’t grip the motors tight enough to cinch down the nuts. This is a battery strap. In fact, it is the Shen drones battery strap that comes with the squirt first, a last one protip he is rubberized. It’S got like a grippy rubber finish if you wrap it around the motor and I cinch the battery strap down to cause the motor to not rotate.
Well, I tighten it perhaps rod now we installed the Ducks the ducks quack quack, so the I start with the middle one, usually okay, this is going to go here. Mm-Hmm he’s ignoring me. What did I not start with the middle one? You put the middle one. It’S just push the oh, I didn’t know there was icy. Oh there’s one under here. I didn’t get that so here from the underside we’re going to get the middle one.
I just did you understand you yep, then we’re going to kind of push down on all the others, it’s very flexible, so it’s raised and you can it wide out it. Is it’s not really rocket, it’s so satisfying when it drops on the plates in okay? Well, here we go: oh yeah, that’s good, so smooth right now on this one you’re going to want to get the capacitor out of the way right. So I just wanted to open to the side a little bit going to need a lot.
Okay, it was antennas out of the way best to have a friend to help you earn acquaintance, so the capacitor is kind of tucked to the side of the duct here, just tucked out of the way. Now these little. Finally, these little things go on yep. They go on the back, there’s no front your friend, okay, on the front of back on the back. One is done by the antenna quarter upper and it’s going to go on the front check they’re, going to they’re going to slide down on the front.
On top of the camera there you go yep I’ll, be back one before we see our unit and then screw goes through the bottom of the GoPro mounts on both sides, so that it’s these are the same screws they’re just going to go right down into the Standoffs, yep, okay, alright, so we’ve put our GoPro mount in I’ve at the I push it all the way forward. I don’t know why I did that okay, but I like it there yeah nice.
We also got ta put this battery pad on a little bit of uma group. I’M a grip, I’m a reversal! Super-Sticky battery pad, don’t need quite as much as we have here so I’ll, just cut it nice about there. You got that you nailed it. Look at this: oh yeah, you got the little that’s the card holder right there but like well. What if I want to plug in my air unit, update the firmware you flip it over oh yeah, yeah, it’s so good! So we are done.
Building the city move. The Shen drone squirt everything is assembled we just have to plug it into the computer, do a little bit of configuration on the the flight controller in the esc and we are ready to go flying. So let’s go do that now. This needs to be all tuned up in the mid flights. There are a lot of things that are not working right now, for example, the motors don’t spin and we even plug this in yet maybe the spell check, let’s say, come on come on over here: let’s see what happened, we got a smoke check.
It we’ve got director Drew coming in to check our work. I think that what we first need to do is show them the things that are going to be the same for every air unit, there’s a which is a very few settings that everybody using DGI is going to need to change +7. Okay, we plugged in yes, so we’re going to connect here in the port’s tab. We’Re going to need to set up. Are we going to refresh this first three, five, six, you arts, but first we’re going to reflash it cuz three: five: six, like the bee gees we’re going to firmware flasher mm-hmm.
What uh? What’S the target for this flight controller? Do you now Romney bus? That’S for SD in case you don’t know the answer to that. You can go to the CLI and type. The word version and it’ll show you the target. Let’S show them how to do it. Okay, I’m cycling the power on the flight controller. So we go out of DFU mode, okay, plugging it back in now we can connect on tt USB modem cuz when a Mac it work.
So we can go to the CLI and we can type the word version, o version I just hit, dump and scroll all the way back up. That will also work, or we can just look up here where it says target us for the configurator. I’M going to be set for SD, that’s information, you need so then we’re going to put it in boot. We can do that by typing BL at the command line or you can hold down the bootloader. But you can’t, I feel, like a badass, we’re now ready to flesh renu-it, affirmed or flashier.
I’M going to pass f4 SD is what we want to see and we were in a flash beta, four-one-oh mode firmware. We loaded the firmware we’re going to flash the firmware. Alright, we’re going to connect beta plate 4.1 is going to ask you to apply custom default to just say: ok, yes, sure we’re good we’re good with that. There’S a reason for that, but we’re not going to dive into that now that we’re done flashing you’re going to connect pretty go to the port set where there are two ports we need to configure.
One is your one receiver, it’s for the receiver! That’S s! Bus! Three is for the air unit: okay, that’s, and that is not. You may notice how the default is set up. That’S okay, screw defaults. We’Re going to go UART three we’re going to enable the MSP column UART, one we’re going to enable serial or X. That is literally all you have to do. It’S just that easy, nice boot check. Moving on on that tab, that’s all you have to do we’re going to connect again we’re going to go configuration tab and we are going to set up a serial receiver, yep and SBUs this sabbaths and save and reboot.
So since this is a DJI product, the very first thing you were going to want to do is register it, which DJI people are completely active and updated. If yeah cuz, the some new updates, just came out, they’re always coming out so USBC cable. It is pretty easy easier than like with beta flight. All you got, ta do is run this DJI assistant software, and then we need a power on the air unit and plug it in and we’re going to update the air unit.
The controller, if you’re, using the controller and the goggles this is the first time you’ve done it. You’Ll have to make an account and all that nonsense definitely read all those terms. Read every word of it. I’Ve read it’s activated, it’ll. Ask you if you want to update the firmware downloading. The next thing we should do is we should bind our DJ controller and our goggles, so you actually have to bind the goggles first and then the controller yeah.
If you buy into the controller first and then the goggles, the controller will lose its bind. So maybe we screw up some goggles yeah. Okay, that’s right! Thank you, Paul it in okay! Thank you! So to bind our fpv air unit and our goggles I’m going to. First plug in the air unit, as well as the goggles which are already plugged in and then right next to the micro, SD port, there’s a little hole reach in give it a poke led, will turn red red and then on the air unit.
Goggles, there’s a button next to the power, give it a poke all right or it’s going to blow up hey. I can see Dan over there and the LED screen and the only these green goggles around. How do we burn the radio Josh funny? You should ask that it’s as simple as pressing three specific buttons at a time three yeah, because on the goggles up in the air unit, there’s just one little bind button, but on the controller you have to hold down this button right here.
The record button and this little scroll ball it pushes in you push those all at the same time, but first you got to turn it on to turn it on whoop press it once and then hold it down. We’Re going to hold down boom record button and the LED here goes blue, go ahead and hit our bind button again on the air unit. The next thing we’re going to do is we’re going to go into beta flight and we’re going to check the receiver tab.
Make sure that we’ve got our AET are setting, and it looks like we need to see – is that, first of all that the receiver blogs move yeah and we’re just double check, but this should be correct. Throttle is throttle. Give me the full Yala yeah left right. Good pitch for pitch beauty, roll I’d say, that’s all correct, so we don’t need to talk about blog mapping, so we’ll go back to config tab. What else do we need to do? Let’S put our motors on D, shot 600 business you’re doing rpm filtering motor.
Stop! No yes or no bi-directional D shot no motor pools we’re going to ignore reset for the idle, though I do 4.0 throttle value on Cindy whoop. I want it to drop a little bit faster so that, if I’m like, because I a lot of times it was like shooting gap, so I want to be able to just come after all and keep going into something. So, okay, so we got D shot 600. We want probably 8 k 8k for the gyro in the pit loop thing for sure, yeah, Barrow and Meg know off.
We don’t need a crafting because we’re not running or mode on. That’S the default. Do you fly with air mode on? Yes, ok. I also do. Oh Steve, whatever antigravity on dynamic filter on all good a minimum arm angle is 180 that disables the minimum our arm angle, which allows you to arm the quad at any angle. What that that shouldn’t normally happen. Ok, we got ta set up our arming mode down into modes.
We are going to need two air unit turned on for that, so I’m going to unplug this back in okay. Will it add range hang on in a minute I’m going to flip this switch as soon as we’re green? Okay, I’m going to flip the switch I’m using for arming I like to use the upper left switch flip that switch. You should now see the little yellow indicator. Moving put the switch into the armed position. Do you push away to armor, pull towards Paul push away it off, I’m going to push the switch away, so it’s in the armed position and then I’m going to look at where that little yellow carrot is and I’m going to put the drag it over.
So it covers it, I don’t you can hit save turtle mode short term mode, flip squad over if you land upside down after adding the range we’re going to flip the switch. I like this one on the front personally, I’m going to flip that and put it in the turtle mode position all the way down. Okay, again, move the slider, so it covers that little carrot and hit save and the angle mode. I like to use the three Pizitz same three position as turtle mode, so middle position will be angled up will be.
Neither and down will be turtle mode, we’ll put in the middle position and then do this hide unused modes. You can check your pretty so we got ta seal and switch before angle mode off and then arming mode which is turning red, but once we unplug we should be good yep go. We got our mode set up. We got ta check our motor directions. Yes, the first thing that we’re going to do is we’re going to check to see if we have our motors lined up with our flight control.
Now I can tell you right now that we don’t because we turned the ESC sideways and why each motor to the ESC directly without wiring a leg all the way around to like motor one to four whatever. So what I’m going to do is I’m going to go and I’m going to go on motor one and I’m going to start to spin it up. And what do you know motor two on the quad starts to spend okay. What are we doing to make a column and it’s the slider number, so we’ve got sliders one, two: three and four: okay, it’s the motor position and if that’s, if you look in the diagram, the positions are one two three and four okay and then the pinna Number, so what we’re going to do? The sliders are one two, three and four and we’re going to raise the sliders one insider.
One moves motor two slider one moves motor two slider two moves motor for slider: three: it was motor one and slide for loose motor. Three: okay: now we got to go to the CLI and we’re going to just tell you guys what to put in the CLI if you’re following along, rather than making like try to explain to you exactly how to do it, because I think that might be confusing Resource motor to be zero, zero, we’re just going to take this stuff from the position, column and map the pins motor to be zero, zero resource motor for be zero one resource motor one 8:03 resource motor 302 and save those lines.
Those lines we can give them in the in the article description or whatever I can copy/paste Amanda, but essentially what we’ve done is we’ve said to each so we’ve taken the pin numbers for which each motor is on and then we’ve said, we’ve figured out which slider Moves which and we’re just reassigning the pins to the proper motor so that now, when josh goes into the motors tab, when he pushes slider one motor one, which is this one right here, will move instead of motor three, which is what it was doing before.
Yes, motor 1: how about the direction I want to make a note of the direction for us is the wrong direction. Motor 2 is the correct position on the right way: correct direction, motor 3, correct position and direction and motor for one the wrong way. Okay, so Motors 1 & 4 need to be reversed. We just connect from beta flight scooch on over to bol a 32 you eat go choose apart, connect check for es, C’s get rid of all, but one reverse.
It right. Put your thing down you just flip: it reverse it and then get rid of that get a more for Unruh, verse it right. Okay, so motor for was going the wrong direction because we reversed it previously. So we’re not well unruhe verse it yep disconnected on them. Go back to the monist have one last time double check. Our work always double check, because you think you got it right, but you might not have got it right, correct, correct, hey! What do you know are ready, muses Maiden.
Are we ready Maiden? Can we put it back together? Could we fly it? Give me main it: can we fly it going to fly it? Are we ready throttle down arm now, don’t raise the throttle just bump the pitch and roll stick a little, and if that happens, and something ain’t right. That’S why I don’t just raise the throttle. We did not staged that you could tell from my sincere reaction that that was what’s wrong, probably get the props on board alignment.
We didn’t fix the board alignment, we’ve remapped, the motors because we twisted the ESC 90 degrees. We also need to remap the flight controller. So if you check it out well, if you look at this 3d model here, you’ll see that when I pitch the quad forward, it actually is moving on the roll axis in this 3d model. It’S not alright. Okay, so we’re going to go to the configuration tab. We’Re going to put in negative 90 or 270 your pic degrees, save in reboot, we’re going to connect and we’ll just double check here.
We will pitch forward. It picked them in 3d model pitches for it. Okay, now now we’re ready, let’s close with the made it, which we definitely didn’t already do one time while Paul is closing this up. Let me remind you that we have a full config dump all this work. If you’ve readed us through configuring, it that’s cool, because you won’t learn how to do it. But if you just want to get your quad setup the same as ours, there’s a config dumb.
It’S linked in the article description. You can paste it into the CLI. You just be set up and you should be ready to go, although you should still check like you should still do your hover maiden carefully, because if anything did get screwed up, your quad will try to flip out all right. Let’S mane, let’s pop some good. Thank you guys so much for reading links to this down in the article description, thanks to Palmer Cole out for helping us build a city.
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