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History Of Montenegro

The history of Montenegro begins in the early Middle Ages into the form Roman province of Dalmatia that forms present-day Montenegro. In the 9th century. There were three principalities on the territory of Montenegro dark culture, roughly corresponding to the southern half travina the west and Razia the north.

In 1042, Stefan Vojislav led a revolt that resulted in the independence of dark culture and the establishment of naväge as lovely avec dynasty. Dark culture reached its zenith under Vojislav, summed the hello 1046 281 and his grandson Boden 1081 to 1101 by the 13th century. Zeta had replaced doubt culture when referring to the realm. In the late 14th century, a southern Montenegro Zeta came under the rule of her balchik noble family, then the kremlin avec noble family and by the 15th century, Zeta was more often referred to as Glenn Agora.

Venetian. In Venetian, Montenegro large portions fell under the control of the Ottoman Empire from 1496 to 1878 parts were controlled by Venice from 1515 until 1851, the prince-bishops Vlad ekeus of set Inge, where the rulers the house of Petrovic jago’s, ruled until 1918 from 1918. It was a part of Yugoslavia on the basis of an independence referendum held on the 21st of May 2006. Montenegro declared independence on the 3rd of June of that year.

Part-1 early history part one early history chapter one Illyria before the arrival of the Slavonic peoples in the Balkans during the sixth century AD, the area now known as Montenegro was inhabited principally by the illyrians during the Bronze Age, the Liri, probably the southernmost illyrian tribe, of That time, that gave their name to the entire group who were living near scatter lake on the border of albania and montenegro and neighbouring with the Greek tribes south along the Seaboard of the adriatic.

The movement of peoples that was typical of the ancient Mediterranean world ensured the settlement of a mixture of colonists traders and those in search of territorial conquest. Substantial Greek colonies were established on the 6th and 7th centuries BC and Selzer known to have settled there in the 4th century BC. During the 3rd century BC, an indigenous illyrian kingdom emerged with its capital at Scutari.

The romans mounted several punitive expeditions against local pilots and finally, conquered their Silurian kingdom in the second century, BC enacting it to the province of Illyricum, the division of the Roman Empire between Roman and Byzantine rule and subsequently between the Latin and Greek churches was marked by A line that ran northward from shkodra through modern montenegro symbolizing the status of this region as a perpetual marginal zone between the economic, cultural and political worlds of the mediterranean peoples.

As roman power declined. This part of the Dalmatian coast suffered from intermittent ravages by various semi-nomadic invaders, especially the Goths in the late 5th century and the Avars during the 6th century. He is soon was planted by the Slavs, who became widely established in Dalmatia by the middle of the 7th century, because the terrain was extremely rugged and lacked any major sources of wealth, such as mineral riches.

The area that is now Montenegro became a haven for residual groups of earlier settlers, including some tribe, who had escaped romanization part one early history, chapter 2, dear culture, in the second half of the sixth century, Slavs migrated from the Bay of Kotor to the river of Bodie Anna and her hinterland of it as well as surround us kadar Lake. They formed the Principality of Dahlia under the following missions of cyril and methodius.

The population was Christianized, the slavic tribes organized into a semi-independent dukedom of de culture dakahliya by the 9th century, part ii middle ages. After facing subsequent bulgarian domination, the people were split as the dock lean brother arch on split the lands among each other. After 900, Prince caslava Cloney Marivic of the Serbian velocity Marivic dynasty, extended his influence over Dahlia in the 10th century.

After the fall of the Serbian realm in 960, the delians faced a renewed Byzantine occupation through to the 11th century, the local ruler joven Vladimir total janeski, whose cult still remains in the Orthodox Christian tradition, was at the time struggling to ensure independence. Stefan very Slav started an uprising against the Byzantine domination and gained a huge victory against the army of several Byzantine strategies in tell Jamie Lee bar in 1042, which put to an end the Byzantine influence over the dog layer.

In the 1054 Great Schism the Dahlia fell on the side of the Catholic Church bar became a bishopric in 1067 in 1077, Pope Gregory V ii recognized der culture as an independent state acknowledging its king, the hello Michael of the Vojislav lyric dynasty, founded by nobleman. Stefan verges love as Rex Dahlia king of Dakota, later on, Mahalo sent his troops led by his son Bowden in 1072, to assist the uprising of Slavs in Macedonia in 1082.

After numerous please, the barbershop Uruk of bar was upgraded to an archbishopric. The expansions of the kings of the Vojislav Levesque dynasty led to the control over the other Slavic lands, including Tsar hunch, Bosnia and Razia, the might of the Dhokla declined and they generally became subjected to the grand princes of Razia in the 12th century. Stefan Newman Joe, was born in 1179 ribbon occur today, Podgorica sir in 1168, as the Serbian Grand is open.

Stefan Amanjit took dakahliya part two Middle Ages, chapter one Durga Zeta in the near magic state, eleven. Eighty six to thirteen sixty chapter, one dark culture, section, one Zita in the Serbian Empire, 13:45 to thirteen sixty part-2 Middle Ages, chapter 2 zeta, the principality of Zeta, was ruled by the houses of bail, sick, 13:56 to 1435 and currently avec 1435 to 1498 part 2 Middle Ages, chapter 3, Zeta principality of Bell, SiC, 1362, 1421, part 2 Middle Ages, chapter 4, Zeta in the Serbian dis boat, 8:14, 21 to 14, 56 after the death of balsa.

The second I last representative of house of palcic Zeta, joined the Serbian despot 8 part to Middle Ages. Chapter 5: the Venetian coastal Montenegro after the dramatic fall of the Western Roman Empire 476, the Roman eyes DeLoreans off the coast of Al Misha, survived the barbarian invasions of the afar’s in the 6th century and were only nominally under the influence of the Slavs in the 7Th and 8th centuries in the last centuries of the first millennium, these romanized and Libyans started to develop their own neo Latin language, called it Dalmatian language around their small coastal villages that were growing with maritime commerce, Venice started to take control of the southern dal mission.

Around the 10th century quickly, assimilating the Dalmatian language with Venetian by the 14th century, the Republic of Venice was able to create a territorial continuity around the Bay of Kotor Kotaro part. Three early modern period, the Republic of Venice, dominated the coasts of today’s Montenegro from 1422 1797. In those four centuries, the area around the Kotaro Cota became part of Venetian del baliya part three early modern period chapter one struggle for freedom against Ottoman Empire.

Part of today’s Montenegro called sandack, was under Ottoman control from 1498 to 1912. While coastal Montenegro was under Venetian, control and rest of Montenegro was independent from 1516. When vodka Vava was elected as ruler of Montenegro by its clans, and it became a theocratic state. Only small town centers were controlled by Ottomans, but mountains and rural area would de facto independent and controlled by several Montenegrin clans, which were warrior societies.

Montenegrin people were divided in clans. Clean every adult male from clan was a warrior and took part in Wars. Clans were ruled by chieftains who also wear military leaders of a clan. All clan leaders met up several times a year on spore assembly inset inch the Montenegrin capital to make important decisions for the nation to solve blood feuds and to declare wars independent Montenegro. Of that time was divided in three parts: old Montenegro, which had territory of modern-day terms of set Inge and part of Daniel of grant.

It was score of Montenegro and settings was the capital Montenegrin prince-bishops, Vlad ekeus lived and ruled from set inge, but the hills included. Territories of northeastern Montenegro. This area was also known, as the Seven Hills said in brooder, because it was inhabited by seven Montenegrin clans, vaisya vici, be a lap of lychee Perry, QC, Bratton, Ozzy, Chi, maracas and Rothko. The clans were led by Volvo ders Jukes, either elective or hereditary once old Herzegovina, an area in West Montenegro, which was part of the short-lived meadow evil state of Herzegovina.

In 1514, the Ottoman controlled territory of Montenegro was proclaimed as a separate sanjak of Montenegro by the order of Sultan be as into the second. The first sanjak beg governor who was chosen was Ivan crania Vicks son Stan Issa, scandal, cranly avec, who, converted to Islam and governed until 1528, despites Kenta begs emphasised cruelty. The ottomans did not have real power in montenegro, larga Vavi L was elected in 1516 as Montenegrin prince-bishop by the Montenegrin people chapter one struggle for freedom against Ottoman Empire, section one time of elective Vlad, ekeus 1516 to 1697 for 180 years after their first appointment.

Vlad ekeus were elected by the clans and people, an arrangement which was ultimately abandoned in favor of the hereditary system in 1697. For most of this period, the Montenegrin people were in constant struggle for existence against Ottoman Empire, a pretender to Montenegrin throne, one of the Crimea vaq family, who had converted to his lamp invaded montenegro just as Stanley, sir thirty years before and with the same result, vo Kotik, the civil governor repulsed, the attack of Turks Montenegrins encouraged by the victory besieged jazz in modern-day Bosnia and Herzegovina, where the Hungarian garrison was closely hemmed in by the Ottoman army.

The Turks were too much occupied with the Hungarian war to take revenge. The next Ottoman invasion of montenegro took place in 1570. The national historians are silent upon the subject of the Herrick taxing Ottoman Empire, which the invaders are said to have exact it from the inhabitants of the free mountains. The refusal of high-spirited Montenegro and clans to pay tax any longer may have been the cause of the patch s invasion during the reign of Bishop proofing, when the Turks were driven back with heavy loss in battle of leska poles in 1604.

About 1500 Montenegrin warriors attacked the Turkish camp on les Capone’s field during the night, which counted 10.0 Ottoman soldiers. In 1613, Arslan Pasha gathered army of over forty point Olo men to attack part of old Montenegro. Ottoman soldiers were twice as numerous as whole population of old Montenegro. On the 10th of September, the Montenegrins met the Turkish army on the same spot scandal.

Cronulla Vic was defeated nearly a century ago. The Montenegrins, although assisted by some neighboring tribes, counted 4,000 and were completely outnumbered, but their valor and prowess were out of proportion to their numbers. The Turks suffered a disastrous defeat. Our son Pasha was wounded and four heads of his second-in-command and a hundred other Turkish officers were carried off and stuck on the ramparts of set Inge.

The Ottoman troops retreated in disorder. Many were drowned in the waters of the Muraki, many more killed by Montenegrin pursuers. Much light is thrown upon the condition of Montenegro at this period and the causes of its invariable success in war, even against fearful odds are explained by the accounts of a contemporary writer, mariano Boland, sir, this author, a patrician of Venice residing at kotor in the early Part of the 17th century spent a considerable time in the old montenegro and published in 1614 a description of settings at that time.

The whole male population of set in G available for war consisted of eight thousand and twenty seven persons distributed among the 93 villages which it contained, but these few warriors were continually practicing. The rapidity of their maneuvers was extraordinary and figure illah warfare. They were among Europe’s best. The condition of the country of this period was naturally unsettled. War was the chief occupation of its inhabitants from sheer necessity and the arts of peace languished.

The printing press, so active a century earlier, had ceased to exist. The control of the prince-bishop over the five Navy or districts which then composed the Principality was weak. The capital itself was a may village of a few houses. Still even then, there was a system of local government. Each Najia was divided into tribes, warbly meaner, each presided over by a headman or knees who acted as a judge in disputes between the clamps men part for modern history, Petr Petrovich Jagger is perhaps the most influential of ladka reigned in the first half of the 19th Century in 1851, Denis lo Petrovic jegos became vodka, but in 1852 he married threw off his ecclesiastical character, assuming the title of jazz, Prince Denny Lowe I and transformed his land into a secular principality following the assassination of Denis low by toad orc addict in Kota.

In 1860, the Montenegrins proclaimed Nicholas I, as his successor on August 14th of that year, in 1861 to 1863 Ottoman Empire with Montenegro holding on to its independence only by the skin of its teeth. He was much more successful in 1876, following the hearse grooving Ian uprising, partly initiated by his clandestine activities. He yet again declared war on Turkey. Serbia joined Montenegro, but it was defeated by Turkish forces that same year, Russia now joined in and decisively routed the Turks in 1877 278.

The Treaty of San Stefano March 1878 was highly advantageous to Montenegro, as well as Russia, Serbia, Romania and Bulgaria. However, the gains were trimmed somewhat by the Treaty of Berlin 1878. In the end, Montenegro was internationally recognized as an independent state. Its territory was effectively doubled by the addition of four thousand nine hundred square kilometers 1900 square miles, the port of Behrend.

All the waters of Montenegro were closed to warships of all nations and the administration of the maritime and sanitary police on the coast was placed in the hands of Austria and in Nicholas I, the country was also granted its first constitution 19:05 and was elevated to the Rank of Kingdom in 1910 during his reign, Montenegro was and ally of Russia in the russo-japanese war. Montenegrin volunteers were fighting in the Russian army in 2006.

Over 100 years after the end of the war, Japan recognized Montenegrin independence and declared the war being over. A peace treaty was signed in the Balkan Wars. 1912 to 1913. Montenegro did make further territorial gains by splitting sanjak with Serbia. However, the captured city of scada had to be given up to the new state of Albania at the insistence of the great powers, despite the Montenegrins.

Having invested 10,000 lives for the conquest of the town from the ottoman albanian forces vested parsha, atop tarney part for modern history, chapter 1, World War – I montenegro suffered severely in World War. I shortly after austria-hungary declared war on Serbia. The 28th of July 1914. Montenegro lost little time in declaring war on the Central Powers on austria-hungary, in the first instance on the 6th of August 1914, despite Austrian diplomacy, promising to siege Skoda to Montenegro if it remained neutral for purposes of coordination in the fight against the enemy army, Serbian general Bose Adar Jankovic was named head of high command of both Serbian and Montenegrin armies.

Montenegro received 30 artillery pieces and financial help of 17 million dinars from Serbia. France contributed a colonial detachment of 200 men located inset inch at the beginning of war, as well as two radio stations located on top of mount Lawson and in Podgorica. Sir. Until 1915, France supplied Montenegro with necessary war, material and food through the port of bar, which was blockaded by Austrian battleships and submarines in 1915.

Attila over this role running supplies unsuccessfully and irregularly across the line. Schengen Bahji Lakes kadar an unsecured route because of constant attacks by Albanian irregulars organized by Austrian agents, lack of vital materials eventually led Montenegro to surrender austria-hungary, dispatched a separate army to invade Montenegro when and to prevent the junction of the Serbian and Montenegrin armies.

This force, however, was repulsed and, from the top of the strongly fortified Lawson, the Montenegrins carried on the bombardment of Kota, held by the enemy, the austro-hungarian army managed to capture the town of bulge effli and while, on the other hand, the Montenegrin took blood fur, then Under Austrian control, the Serbian victory at the Battle of sir 15 to the 24th of August 1914 diverted enemy forces from sanjak and pull Jeff earlier came into Montenegrin hamza gained on August, the 10th 1914.

The Montenegrin infantry delivered a strong attack against the Austrian garson’s, but they did not succeed in making good the advantage they first gained. They successfully resisted the Austrians in the second invasion of Serbia September 1914 and almost succeeded in liberating Sarajevo with the beginning of the 3rd. Austro-Hungarian invasion, however, the Montenegrin army had to retire before greatly superior numbers and austro-hungarian, Bulgarian and German armies.

Finally, over and Serbia December 1915, however, the Serbian army survived and led by King Peter. I of Serbia started retreating across Albania in order to support this Serbian retreat. The Montenegrin army led by janko view, gothic engaged in the battle of makkah avec 6th to the 7th of january 1916. Montenegro also suffered a large scale invasion January 1916 and for the remainder of the war remained in the possession of the Central Powers, see Serbian campaign World War.

I for details. The Austrian officer, Victor Weber, ed Levon Weber, now served as the military governor of Montenegro between 1916 and 1917. Afterwards Heinrich Klem martynuk filled this position. King Nicholas fled to Italy January 1916 and then to France. The government transferred its operations to Bordeaux. Eventually, the Allies liberated Montenegro from the Austrians a newly convened National Assembly of podgorica, podgorica, scarp steena, accused liyan of seeking a separate peace with the enemy and consequently deposed him and his return and decided that Montenegro should joined the kingdom of Serbia on December.

The 1st 1980, a part of the former Montenegro and military forces still loyal to the king, started a rebellion against the amalgamation but Christmas surprising. The 7th of January 1919, part for modern history. Chapter 2, Yugoslavia in the period between the two world wars, Nikolas grandson, King Alexander, Cara, Georgia, which dominated the Yugoslav government in 1922. Montenegro became part of zeta area and later zeta ban athe administrative seat of bandit became form Montenegrin capital settings.

During this period, Montenegrin people were still divided between politics of greens and whites. The dominant political parties in montenegro were democratic party people’s Radical Party Communist Party of Yugoslavia, alliance of agrarians, Montenegrin Federalist Party and Yugoslavia. Publican party. During this period, two main problems. Montenegro were lost sovereignty and bad economic situation.

All of the parties, except Federalists, had the same attitude towards the first question favouring centralism federalism. The other question was more complex, but the fact on which all of the parties agreed is that the situation was far from good and that the government did nothing to improve their life in area devastated by war. Montenegro has never paint the reparations to which it had right as one of the allies in the Great War most of the population lived in rural areas, but the smaller population of citizens had better standards of life.

There was no infrastructure and industry was formed. A few companies part for modern history, chapter three, the puppet kingdom of Montenegro and World War; two during World War, two Italy under Benito Mussolini occupied Montenegro in 1941 and annexed to the Kingdom of Italy, the area of Cota Kotaro, where there was a small Venetian speaking Population, the queen of italy, eleanor of montenegro, was daughter of the former king of montenegro and was born in set english.

The English historian, denis max smith, wrote that, for queen of italy considered the most influential Montenegrin woman in history, convinced her husband, the queen of italy, victor emmanuel ii I to impose on, was solely need the creation of an independent montenegro against the wishes of the fascist Crops and Albanians who wanted to enlarge their countries with the Montenegrin territories. Her nephew, Prince Michael of Montenegro, never accepted the offered crown pledging loyalty to his nephew king peter ii of yugoslavia.

The puppet kingdom of montenegro was created under fascist control, whilst Oseland off Popovic returned from his exile in rome in 1941 to attempt to lead the Zelan RC green party, who supported the reinstatement of the Montenegrin monarchy. This militia was called the Lawson Brigade. Montenegro was ravaged by a terrible guerrilla war, mainly after Nazi Germany replaced the defeated Italians in September 1943 during world war ii, as was the case in many other parts of yugoslavia.

Montenegro was involved in some sort of civil war. Besides, montenegro and greens, the two main faction is where the Chetnik yugoslavia me, who swore allegiance to the government in exile and consisted mainly of Montenegrins, who declared themselves as serbs. Many of its members were Montenegrin whites and yugoslavia’sons, whose aim was the creation of a socialist yugoslavia after the war, since both factions shared some similarities in their goals, particularly those relating to a unified Yugoslavia and anti-access resistance.

The two sides joined hands and in 1941 started the 13th of July uprising, the first organized uprising in occupied Europe. This occurred just two months after Yugoslavia, capitulated and liberated most of Montenegrin territory, but the rebels were unable to regain control of major towns and cities. After the failed attempts to liberate the towns of Bulgaria and coalesce in the Italians, reinforced by Germans recaptured all insurgent territory at leadership level.

Disagreements regarding state policy, centralist monarchy versus federal Socialist Republic, eventually led to a split between the two sides. They then became enemies from there on constantly. Both factions were trying to gain support among the population. The monarchist Chetniks had influential scholars and revolutionaries among their supporters, such as blas, Oh Duke, Inuvik, Zara ride your stoic Rideau Chico puristic, Peter Burke, avec Mercola, light of ik and Bardot Stanisic the hero of the anti-fascist uprising.

However, eventually the Chetniks in Montenegro lost support among the population, as did other Chetnik factions within Yugoslavia, Neath de facto leader of the Chetniks in Montenegro, paled juror Idzik, along with other prominent figures of the movement like Dusen ossificans doored lassic were held responsible for massacres of Muslim population in eastern Bosnia and sandack during 1944, their ideology of a homogeneous Serbia with in Yugoslavia, proved to be a major obstacle in recruiting liberals, minorities and Montenegrins who regarded Montenegro as a nation with its own identity.

These factors, in addition to the fact that some chetniks were negotiating with the axis led to the Chetnik Yugoslavia, me losing support among the in 1943. In the same year, Italy, who was until then in charge of the occupied zone, capitulated and was replaced by Germany and the fighting continued. Podgorica was liberated by the socialist partisans on the 19th of December 1944 and the war of liberation had been won.

Josip Broz Tito acknowledged Montenegro’s massive contribution to the war against the Axis powers by establishing that as one of the six republics of Yugoslavia, part for modern history. Chapter for Montenegro within Socialist Yugoslavia from 1945 to 1992, Montenegro became a constituent Republic of the socialist Federal Republic of Yugoslavia. It was the smallest Republic in the Federation and had the lowest population.

Montenegro became economically stronger than ever since it gained help from federal funds. As an underdeveloped Republic and it became a tourist destination as well after war years, proved turbulent and were marked by political eliminations, Stowe’s went north Popovic. The leader of greens was assassinated in 1947 and 10 years later. In 1957, the last Montenegrin Chetnik vladimir phi p CIC was also murdered during this period.

Montenegrin communists, such as vel covilhã, Hovick, sweaters, avec, mon avec, tempo vladimir Popovic and jove Ochopee sic held key positions in the federal government of yugoslavia in 1948. Yugoslavia faced the Tito Stalin split, a period of high tensions between Yugoslavia and the USSR, caused by disagreements about each country’s influences on its neighbours, and the resolution of inform Baro political turmoil began with in both the Communist Party and the nation.

Pro Soviet communists faced prosecution and imprisonment in various prisons across Yugoslavia, notably goli otok many Montenegrins, due to their traditional allegiance with Russia, declared themselves as Soviet orientated. This political split in the communist party saw the downfall of many important communist leaders, including Montenegrins, are so yvonne. Avec and vlad odep sevak many of the people imprisoned during this period, regardless of nationality, were innocent.

This was later recognized by the Yugoslav government. 1954 saw the expulsion of prominent Montenegrin politician, Milovan dailus from the Communist Party for criticizing party leaders for forming a new ruling class within Yugoslavia, along with picot dap Sevcik through the second half of the 1940s and the whole of the 1950s. The country underwent infrastructural rejuvenation thanks to federal funding.

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Montenegro’s historic capital set in Ch was replaced with Podgorica, which, in the interwar period, became the biggest city in the republic, although it was practically in ruins due to heavy bombing in the last stages of ww2. Podgorica had a more favorable geographical position within montenegro and in 1947, the seat of the republic was moved to the city now named grad in honour to marshal tito settings received the title of hero city within yugoslavia.

Youth work actions built a railway between the two biggest cities of titter, grad and knights, occur as well as an embankment over scatter lake. Linking the capital with the major port of ba the port of bar was also rebuilt after being mined during the German retreat. In 1944 other ports that faced infrastructural improvement worker to listen and to vet in 1947 jugo Patrol Cotto was founded. Montenegro’s industrialization was demonstrated through the founding of the electronic company, o bottom set inch of steel mill and trebius a brewery in nike sick and the pod gory Sahel you minion plant in 1969, part for modern history, Chapter five, breakup of Yugoslavia and Bosnian war.

The breakup of communist Yugoslavia, 1991 to 1992 and the introduction of a multi-party political system found Montenegro with a young leadership that had risen to office only a few years earlier in the late 1980s. In effect, three men ran the Republic, Milo, Duke Inuvik momi, a billet of ik and svetozar Marivic all swept into power during the so-called anti-bureaucratic revolution, an administrative coup of sorts within the Yugoslavia, nest party, orchestrated by younger party members close to slobodan milosevic.

All three appeared devout communists on the surface, but they also had sufficient skills and adaptability to understand the dangers of clinging to traditional, rigid old guard tactics in changing times. So when the old Yugoslavia effectively ceased to exist and the multi-party political system replaced it, they quickly repackaged the Montenegrin branch of the old Communist Party and renamed it. The democratic party of socialists of Montenegro DPS the inheritance of the entire infrastructure resources and membership of the old Communist Party gave the DPS societal head start on their opponents in the newly formed parties.

It allowed them to win the first multi-party parliamentary election held on 9 and the 16th of December 1990 and presidential elections held on 9 and the 23rd of December 1990. The party has ruled Montenegro, as of which date either alone or as a leading member of different ruling coalition’s during the early to mid-1990s. Montenegro’s leadership gave considerable support to Milazzo bitches war effort.

Montenegrin reservists fought on the dubrovnik front line where Prime Minister, Milo dukkha Novick visited them frequently. In April 1992, following a referendum, Montenegro decided to join Serbia in forming the Federal Republic of Yugoslavia, FR y, which officially put the second Yugoslavia to rest. During the 1991 1995 Bosnian war and Croatian war, Montenegro participated with its police and military forces in the attacks on Dubrovnik, Croatia and Bosnian towns, along with Serbian troops.

Aggressive act, same data quiring, more territories by force characterized by a consistent pattern of gross and systematic violations of human rights. Montenegrin general pavel strugar has since been convicted for his part in the bombing of Dubrovnik Bosnian refugees were arrested by Montenegrin Police and transported to Serb camps in Foca, where they were subjected to systematic torture and executed.

In May 1992, the United Nations imposed an embargo on FR y. This affected many aspects of life in the country doomed to its favorable geographical location, access to the adriatic sea and a water linked to albania. Across lakes Kedah Montenegro became a hub for smuggling activity. The entire Montenegrin industrial production had stopped and the Republic’s main economic activity became the smuggling of user goods, especially those in short supply like petrol and cigarettes, both of which skyrocketed in price.

It became a de facto legalized practice and it went on for years. At best, the Montenegrin government turned a blind eye to the illegal activity, but mostly it took an active part in it. Smuggling made millionaires out of all sorts of shady individuals, including senior government officials. Milo Duke Inuvik continues to face actions in various Italian courts over his role in widespread smuggling during the 1990s and in providing safe haven in Montenegro.

Four different Italian mafia figures, who also allegedly took a part into smuggling distribution chain, part for modern history, chapter six, recent history: 1996 to present in 1997, a bitter dispute over presidential election results took place. It ended with Milo Dukan avec, winning over mo me, a billet of ik in a second round run-off plagued with irregularities. Nonetheless, the authorities allowed the results to stand.

Former close allies had by this time become bitter foes, which resulted in a near warlike atmosphere. Here in Montenegro, four months during the autumn of 1997, it also split the Democratic Party of socialists of Montenegro bulit. If ik and his followers broke away to form the socialist People’s Party of Montenegro SNP staying loyal to Milosevic, whereas Duke inuvik began to distance himself from Serbia, this distance from the policies of Milosevic played a role in spurring Montenegro from the heavy bombing that Serbia endured.

In the spring of 1999, during the nto air campaign, due kanava came out a clear winner from this political fight, as he never lost power for even a day. Bulit avec, on the other hand, never held office again in Montenegro after 1997 and eventually retired from politics. In 2001, during the Kosovo war, ethnic Albanians took refuge in Montenegro, but was still under threat by Serbian soldiers who were able to take Fuji’s back into serbian, controlled areas and imprisoned them.

In the spring of 1999, at the height of the nrt, o offensives 21 Albanians died and several separate and unexplained incidents in Montenegro. According to the Republic’s prosecutor, another group of around 60 Albanian refugees was fired upon in collage iski last by Yugoslavia. Me members leading to the death of six people, including a woman aged 80 and a child killed in crossfire that allegedly came from three machine-gun posts of the dhenuka Slav army in all 23 Albanians were killed in collages keela’s and Montenegrin prosecutors have charged eight soldiers, among Which is bread, rag, struga, son of convicted Montenegrin dwara, Menaul general palest Ruger, with inhuman treatment against civilians during the war, Montenegro was bombed as part of energy.

Our operations against Yugoslavia, though not as heavily as Serbia. The targets were mostly military ones, such as Galoob FG air base. According to some reports, the airport was attacked because of an operation. Yugoslavia undertook on the 26th of April when they without knowledge of supreme command, flew over a border into Albania with 4g4 super gallops and bombed rhinos airport, which housed 24-hour 64 Apache helicopters and parts of 82nd Airborne Division.

They ended up with destroying nine Apaches and damaging the rest, while also destroying Kosovo Liberation Army, KLA training camps in the vicinity of Airport dot. Eight civilian casualties are reported during the course of the war during the operation. Allegedly ten aircraft were shot down over Montenegro. The first one was left were fest tornado, ids, eventually crashed in scatter lake and the second one was Mirage 2000, a french air force whose pilot catapulted before plane crashed in mountain room ager.

Apparently, both planes were shot on 15.0 4 dot, 1900 99. The rest of them were unmanned aerial vehicles, UAV downed on various locations come including Val d’arnot’s, but the only model that has been identified as iri RQ 5 hunter downed in Bay of Kotor on the 28th of May. However, this has never been confirmed in 2003. After years of wrangling and outside assistance, the Federal Republic of Yugoslavia renamed itself as Serbia and Montenegro, and officially reconstituted itself as a loose Union, the state union had a parliament and an army in common and for three years until 2006, neither Serbia nor Montenegro held a Referendum on the breakup of the Union, however, a referendum was announced in Montenegro to decide the future of the Republic.

The ballots cast in the controversial 2006 independence referendum resulted in a 55.5 % victory for independence supporters, just above the 55 % borderline mark set by the EU. Montenegro declared independence on the 3rd of June 2006 for the 16th of October 2016. The day of the parliamentary election, a coup d’etat against the government of Milo, Duke Inuvik, had been prepared. According to the Montenegrin special prosecutor, 14 people, including two Russian nationals and two Montenegrin opposition leaders and rhegium antek and Malan knezovich, were indicted for their alleged roles in the coup.

Attempt on charges such as preparing a conspiracy against the constitutional order and the security of Montenegro and an attempted terrorist act. In June 2017, Montenegro formally became a member of nrt o and eventualities that had been rejected by about half of the cou ntry fest population and had triggered a promise of retaliatory actions on the part of iU SS ifs government. This recording is a derivative work from wikipedia more information.

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Mobile DJ FREE Marketing Tips | Get more leads!

What’s up everyone welcome back to the blog, my name is DJ. Rick Webb, as always, and in today’s article I polled on Facebook, I went on Facebook and I was asking people I’m like what is the number one and maybe the number two problem you were struggling with in your DJ career, your DJ business period and pretty much Unanimously people were talking about marketing, they were struggling with marketing and in general, most DJ’s were asking for free ways to marketing, because mo DJ’s don’t want to spend a lot of money on marketing I’m kind of a little different.

I spend quite a bit of money on marketing, but I do do a lot of tactics that are free and I’m going to be sharing with you guys all of the tactics, tips, tricks and places that you can do free marketing for your DJ business to help Grow it so, let’s jump on into it all right, so kicking it off we’re going to be talking about probably one of the biggest and the easiest ways to do free marketing, and that is social media and in particular, there’s only like three platforms that I really Focus on there are endless platforms and you could probably, if you want to you, can post everywhere.

You can post on Twitter, snapchat Facebook, Instagram YouTube tik-tok, but that’s probably going to eat up a lot of your time and you’re, probably not going to be effective by posting on everywhere, but it could help you never know. In reality, I’m only focusing on Instagram and YouTube because my Instagram and my Facebook are linked so that whenever I post on Instagram, it automatically posts the same thing on Facebook.

So really I’m just updating our Instagram and our YouTube. And I’m talking about our company pages and all my personal pages and speaking of posting you want to post. Often I try to shoot for about once a week. I have a notification on my phone that goes off once a week to remind me to post something on Instagram. How sad is that I’m really good about posting stories, but I tend to slack on actual posts and speaking of that, what should you be posting and what do I post well, if any of you follow me on Instagram, you guys know that I post a little Bit of like personal life stuff, but I also post a lot of behind-the-scenes stuff of what I’m doing for the company, whether it’s creating a new timeline for my couples, creating an edit for one of my couple’s.

First, dances: that’s coming up or packing gear working on gear. The couples really don’t care to see the gear stuff, but it’s nice. This show that you’re actually doing stuff behind the scenes and you’re actually working hard for their upcoming events and then, obviously, when it comes to actually doing weddings and the events you’re doing you want to post them on Instagram, you want to post high-quality photos for them.

You want to post some article clips, you want to post some Instagram stories and speaking of stories, Instagram stories. In particular, I’m going to link down below my good friend, DJ mojo. He made a complete article on how he does his Instagram stories and let me tell you he is killing it. He goes ham and hardcore on these Instagram stories, like tagging vendors, like text all these geo tags, and he goes into complete detail on how he makes his Instagram stories and how he does them.

I highly recommend the article guys. It is super helpful. I don’t think I’m going to go to that level cuz he just he. I commend to moto. You do a great job on your Instagram stories. I’ve told him that in person before, but he made a whole article on it, go check it out. If you want to know how to do killer, Instagram stories for your events, but anyways post, often post stories post about what you’re doing behind the scenes post about the events, do that sort of stuff on your social media.

Now some other bonus tips for Instagram and Facebook follow your couples, follow the couples that you are going to be DJing for. Follow the companies that you’re going to be DJing for follow them. You want to follow them for a few reasons, one if it’s a couple year to be DJing their wedding in six months, twelve months well following them on Instagram they’re, obviously going to follow you back and when you’re posting this stuff about all these events.

You’re doing it reassures them that you are a great DJ, they get to see you doing other weddings and events and stuff like that, and it builds hype. They get excited for their wedding and they get excited that you’re going to be part of their wedding and too when you’re. At these events, you’re at these weddings you’re at these school dances when you post stuff on social media, you can tag the couple.

You can tag the offenders and when you tag them and they get the notification that you tagged them they’re going to have the ability to then share your post on their platforms, extending your reach, aka your market, now that’s Facebook and Instagram, and the third one I Mentioned is YouTube and obviously, on YouTube. What you want to be posting is articles. You want to post articles of your events, you want to post articles of you DJing, you want to post articles of clients having a great time and well.

It might not be the best source of marketing per se, but it will be a good portfolio for you to send potential leads that you get on Facebook and Instagram to see bigger, Longer articles of you actually DJing in person and actually rocking crowds at events. But I do have one sort of marketing tip tool trick for YouTube, and that is what you put in your title, your description and in your tags and when it comes down to all three of those areas, it comes down to search engine optimization.

So you want to be tagging stuff and putting stuff in your title and description that clients or couples will be searching for. Some examples are venues. So if you’re DJing at a very popular venue in your area, you want to put that venue name in the title of that article, put it in the description and put it in the tags along the lines of that you want to be tagging the city and The state that you’re in so for me DJ North Carolina, wedding, DJ North Carolina, believe it or not I’ve actually booked weddings before, because the couples have gone on YouTube and search for wedding DJ in this city.

Wedding DJ in this state wedding, DJ at this venue in this state, so having articles with tags for cities, states and the venues that you’re at are key for search engines so that you pop up on their search results. The next thing that you can do for free marketing is sign up for wedding wire and believe it or not. You can actually set up a free account on wedding wire, the nut you don’t have to pay for it.

For anyone, that’s never dealt with wedding wire or the knot. Basically, the people that pay money you pay for your placement. So typically, there is like DJ’s at the very very top and there’s only like a few. They limit the amount of spotlight DJ’s that can be on the placement. Those are the top dollar spots you pay for at the very top below that are featured. I don’t believe they have a limit on featured, but that’s normally your second level of payment and then they have like pro, I think, and then they have free accounts and now with the free account.

Obviously, you are not going to be very high up on the placement, maybe like the third page of results, the main point of having a free account on wedding wire and the not is that they are a great place to have reviews and that’s actually a tip For anyone that actually wants to start paying for a wedding, why, on the not don’t start paying off the get-go, get on there for free get yourself ten or so reviews get yourself started with some reviews, then pay for the account and actually get it up on The listing you want to have some reviews on there before you start marketing your reviews.

I hope that makes sense. You don’t want to pay for a listing if you don’t have any reviews to showcase so go, set up a free wedding wire and an on account and get some of your past clients to leave some reviews and get the ball rolling. All right. Social media wedding wire and not great ways to do some free marketing, but in our industry, in the DJ industry, the number one source of events, the number one source of weddings, the number one source of business in general is referrals and it would be a disc Justice for me to make this article on free marketing and not talk about the number one free way that we get events in Leeds in bookings and how you can optimize that so whip referrals and, in particular, with weddings.

Our couples are great sources of future referrals. They’re going to go talk to their other, close friends that are also getting married and maybe refer us to them. It’s a great source of referrals, but how many of those close friends do they actually have to give you a referral? 3. 5. Maybe 10. Now, what other source of possible referrals are at all of the wedding’s that we do? You probably see where I’m going with this vendors other professional wedding vendors vendors can be and should be, your number one priority to try again referrals off of because they are doing a crap-ton of other weddings and have a lot of other couples that they can refer To you – and I kind of already touched on this in the social media section when I talked about following all of the vendors that you’re going to be working with on like Instagram on Facebook, like their pages and tag them in the post, that you make with The events that you’re doing with them, one additional thing that I do with wedding vendors – is eye contact all them before every single wedding and every single event.

I contact them normally the week of, and I send them over a copy of the timeline that I have and I try to see if the timeline works with them nine times out of ten, it does sometimes with photographers. I do it a little bit sooner, maybe like two weeks out, but it’s just starting that little bit of conversation with them to get them to know you better to network and then at the event. Obviously, I make time to go chat with all the other vendors show them the face that they’ve been talking to via text or phone call or email.

That way, they see my face in person give them a business card, take their business cards, etc, and then, after the wedding or the event, I always send either like a quick text or email following up with a vendor. Just basically saying hey had a great time working with you, maybe if it’s the caterer I mentioned hey, the food was amazing. I loved the steak or the photographer hey. If you’ve got some awesome shots, I’d love to share them on social media.

The venue talked about how great the venue was just little conversation pieces, just basically building that networking and lastly, one bonus thing with vendors. If you really like a vendor, if you like work with them – and they were like one of the best photographers, you ever worked with – add them to your referral list for other clients. One of the easiest ways to win over a vendor is to refer business to them, and that’s really something I do.

If, like every single lead, I get. I always ask my lead. Basically, hey are you looking for any other vendors? This is like, after we have our conversation about DJ and all that, but at the end I always ask them like hey. Are you looking for any other vendors I’d love to refer a vendor that you might be looking for that I like to work with as well, such as like a photographer, a articlegrapher, Cakery, florist, etc, and if they are looking for those I’m going to refer those Top people that I really like working with to that couple and I would word it somewhere along the lines of like if they’re looking for a photographer I’d, be like.

Oh you looking for a photographer! Oh, I love working with Sarah here’s, her phone number, here’s her email tell her. I sent you so spend the time building relationships with the vendors in your area. It’ll help you tremendously there you go, build your referral network with your vendors work on your social media post some stuff tag on the vendors tag. Your couples follow your couples on social media post.

Some articles of you out in the wild on YouTube make sure you do your tags right. All that good stuff guys get yourself a free knot and a free wedding wire account, at least so that you can collect some awesome reviews on that site so that when you want to go and do the page version, you’ll have a bunch of awesome reviews on There already slap a like on this article if you like the content and leave down the comment section down below, if you guys want me to redo this article, but make it about paid marketing that I do, because, with Fusion sound and lighting, we’re spending roughly around Eight to ten thousand dollars a year on marketing, I do have a lot of numbers and a lot of figures I can show you guys in terms of the ROI is the return on investment that we’re getting in different marketing areas.

So if you guys want to see how I spend about ten thousand dollars a year on marketing be sure to leave it down in the comment section down below and I’ll be sure to make a article on that in the coming weeks. Oh and don’t forget to hit that subscribe button, because if I make that article you’re going to want to be notified when I post that article. Lastly, a shameless plug. If you like this t-shirt that I’ve been wearing in the whole entire article, we still have a lot of this shirt in stock.

This is the eat. Sleep DJ, repeat, shirt. It’s super dope! Honestly. I think it’s the best shirt in the whole entire collection that we got but shop d-day live.Com. We have all kinds of awesome shirts and a few hoodies still in stock, but anyways guys. Like always, my name is DJ. Rick Webb keep them records spitting, and I will see you guys next time with an amazing awesome: article peace,


 

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SFBW19 – The Importance of Proper Measurement Within Digital Marketing for Crypto Companies

My name is Jamie McCormick, a managing director of Bitcoin marketing team. It’s going to flick through this very quickly here as well, Who I am been working in crypto since 2014 um. In terms of how I got here into the crypto space, so I classically trained in marketing – remember the Marketing Institute. I worked for 12 years in the article games industry prior to getting into crypto, specifically in virtual currencies and then five years in blockchain as well.

I ended up designing primarily because of advertising fraud. Three tracking and accreditation systems did one and article games have one in Facebook and then a generic platform as well, and we’ve integrated the tracking and accreditation methodology that we use in to over 10 crypto projects as well. I managed about 12 million advertising across this, so while you’re here um just to run through kind of the topics that are going to be talking about.

So we’re going to have a look at the smart approach in terms of a marketing plan. The importance of measuring how modern, tracking and Accreditation works some of the different challenges that are there to measuring the pitfalls. If you’re relying exclusively on Google Analytics the benefits of effective tracking a few examples, what happens when tracking goes wrong and then we’re going to have a look at a real-life example of a conversion funnel and specifically, how measurement improve that so in terms of being smart? For any marketers in the room, probably familiar with this, it’s an acronym for a specific, measurable, achievable, realistic and timely within digital marketing.

Taking a smart approach, that’s a cryptic company really measure all of the different activities that you’re doing to see what’s working. This is good and bad, and it’s really important that you tailor this against your specific KPIs. Now every type of project is different. If you’re selling a hardware wallet, it might be ecommerce sales. If you’re doing an exchange, you might have to do onboarding process trading trading volume and then there’s various different types of KPIs that you have and what this lets you do then has really build specific tactics in relevant marketing blogs for your different audiences.

There you can measure them, so you can really find out what’s working driving traffic to your website, into your conversion, funnel specifically through your conversion funnel and on to sales, you want to have it so that it’s achievable with your resources, skills and budgets. It’s realistic in terms of your expectations against your company KPIs and that you can find your audience in the right place at the right time with the right message now, when you combine correctly implemented tracking and accreditation, you can see things for their true impact, so good About you know not every advertising campaign is going to be brilliant.

Not every advertising campaign is going to be poor. You know often you’re going to have situations where you have some good, some bad. You might have say 100 publishers sending you traffic from a particular advertising network, but there’s only actually three or four of them that are really generating most of the sales that you’re getting in there as well. So once you can see, what’s good, you can focus efforts.

There once you can see, what’s poor, you can cut it off and redistribute that budget around then as well. So in terms of measuring you know anyone who’s using digital marketing. It is one of the most measurable activities that a company can do and you need to have your tracking in place. If you don’t have tracking in place, you can never really measure anything other than at kind of a generic overall level as well.

So when you’re trying to do digital marketing, tracking and accreditation, you need to have your platform configured. So when traffic is hitting your website you’re adding URL parameters, so people may be familiar with UTM tags like feed into Google Analytics. You can add a lot of costs and values onto these as well. These need to be fed into the link prior to being sent to your website or to an app store as well.

Once you have that in place, then you need to be able to take that data feed it into your own user registration database and then pull those reports into a marketing report which is limp, lined up with your KPIs and then. Finally, once you have it, you can act on that report and we’ll have a look at this. So knowing what’s good is great because you can focus budget there, knowing what’s bad lets you avoid wasted, spend so, if you’re running an advertising campaign for $ 10,000, you should know after about a thousand or 2,000 told us, whether it’s actually going to work or not, And if it’s not working cut it and move it move the budget elsewhere.

Also having the data as well has a lot of applications beyond it. You can find problems with your conversion funnel you can find some strange behavior, that’s going on anomalies. You know in article games, we found all sorts of products. A product design, you know, might be specific points within a game that were deep into the game that were actually broken and in a conversion funnel in the example will show later on.

There was two points that we’re losing over: 60 % of the user is going through. So when you’re dropping a lot of money on campaigns and they’re, not really going the whole way through, that’s going to cost you a lot of money as well. Now, once you can see what is working and you can fix it, you can focus and improve over time. So in terms of modern tracking and accreditation, you know, overall, your traffic is going to be mixed up from a couple of different sources.

So you have your organic traffic, which is going to give you a baseline, that’s coming in, so this is coming in from your SEO. This is coming in from any media that you’re doing in terms of peor. You’ve also, then, got traffic, that’s being driven from your communications. So this is your blogs, your social media posts and then you’ve got your advertising traffic than as well. Now I know our hosts ears were podcasts as well.

So, equally, you can use promo codes where you don’t have a link to measure and link it into this sort of a methodology as well. Now. The key thing to remember here is, if you don’t tag communications or advertising activities, you’re, never going to be able to measure them after the fact, it’s very, very, very hard after somebody has registered to then try and find out where they came from. So if you add the information when you’re sending it whether it’s through Google AdWords campaign, whether it’s through a ad campaign with someone like coin Zillow or coin traffic, podcast social media posts, you can do that in terms of P or obviously pure they strip out.

Quite a lot of the links, but you can use timestamp information to pin a cross-reference when traffic came in and link that back generally to particular types of activities, and especially when it comes to communication. Measuring, like we’ve integrated this with several of our clients of community management teams. So when they take kind of a unified approach to measuring activities, they can say: okay, well, we’re working across Facebook, we’re working across Twitter, we’re working across medium, we’re working across YouTube and what they can find then is well.

Twitter is actually getting us five times. The amount of traffic Facebook is getting us a lot, less mediums, getting us a steady amount and they can use that then to kind of repurpose their time in their effort. So they spend less time on the blogs that are giving them less results and they focus more on the ones that are so in terms of some of the challenges that you have to measurement as well. Now I’ve managed a number of marketing teams prior to getting into crypto, and human error is one of the big ones.

Now going back to my games career, we had about eight different people on our team. None of them were trained to the same standard weed people in from South Africa. We people from Ireland from England, Italy, Poland, Russia, Germany, everyone was digitally marketing qualified, but no one had the same training. So we really had to give that standard training to the entire team so that they could do it as well.

I blocked plugins really caused a big issue, so you’ve got the likes of brave where you’ve got default are blocking coming in. So in this particular event for SF BW, we were running campaigns with brave and because of adblock and because they were reliance on Google Analytics. We found it very very, very hard to actually measure the results. We can see the traffic coming and it was very hard to cross-reference that, because of this in terms of script, locking plugins it’s the same approach, you’ve got cookie blocking as well so say.

For instance, with here we had to you know you had a an e-commerce tag or a user ID that was being set by Google Analytics, and this has been shared into the Eventbrite and that wasn’t being passed at some point because of cookie blocking. That was going on now. Also in many cases, you’ve got advertising blogs that won’t or they can’t provide optimization data. So if you have a network that you’re talking to – and they won’t either give you a publisher ID or a website domain for the traffic, that’s coming in, don’t work with them.

You’ve got no way to optimize it and also, if they’re doing that they probably have something that they’re trying to hide as well. You’ve also, then got under reporting if you’re relying exclusively on third-party analytics platforms. So, generally, in non crypto space, you might have a 10 20 % discrepancy between analytics data and your own database encrypter that can be up to 40 %. I’ve see people more privacy, conscious people using more adblock and and so on.

Now that feeds into relying exclusively on Google Analytics, so we’ve worked with lots of clients when it came to analytics often they’re set up in terms of there’s a tracking script set up on the page and that’s recording, but often they’re, very often misconfigured. You don’t have event tracking setup, you don’t have conversion goals set up and it just makes it very difficult for you to read them as well.

As we said, there’s underreporting up to 40 %. You’ve also got a very separate at separation of analytics from your underlying databases. So, if you’re running an exchange, you know your exchange database is all of your information there. You might not necessarily be feeding it straight in so analytics is always going to be sitting on top now, if your analytics is showing less, then your real database, that’s normal.

If it’s showing more something’s wrong and again it’s misconfigured. If you don’t have on sorry, if you have on tag traffic as well, this can, combined with your organic traffic, can really skew your stats and really, you know the whole points of tracking is really building two different things. You know you’ve got the John Wanamaker dilemma, which is half the money I spent on. Advertising is wasted, I don’t know which half by doing tagging you can see exactly what it is and then you’ve also got the period or principle, which is the 80/20 rule as well.

Now, when you get tracking right, it lets you see at a very holistic level. At all of your marketing communication activities side by side in one report, so this can be your own team, stuff, organic traffic so coming in from pure stuff coming in from third party agencies and everything else, and you can measure them and I’d like for like basis. The approach that we’ve always taken has meant that you’ve got one report that you look at from your own data and then you can reconcile that against 30 or 40 different reports from platforms and see if there’s an AMA lease there as well.

So if there say they’re measuring lots of leads and you’re, not that’s one thing: if they’re measuring lots of traffic and you’re, not that’s another thing there as well. Now, once you have the tracking in place property, you can identify positive traffic sources and really focus your money and your time and your effort on these as well. In some cases, you’ve got it’s very hard to get volume and quality.

At the same time, and often what you’ll have is you’ve got an overall blog and within that you’ve got a couple of traffic sources, but generally over and over and over, are bringing in safe bets. So once you can identify a safe bet and traffic source, you can focus your budget there and maximize that out. You can identify negative traffic source, so these are ones that are bringing you in nothing they might be bringing in spent, they might be bringing in users or registrations, but they might not be going the whole way through your funnel and you can filter them out.

Now. Often, what we’ll see is you have a blog where you have some good traffic sources and then a lot of bad ones. So in one case we’re running a campaign with the clients they had a base. I think 60 different publishers that were sending traffic into the campaign two of them those publishers were generating 80 % of the traffic and spent on that. So when we tried to you know the other fifty-eight we’re bringing in lower volumes and they’re bringing in registrations, but when we cut those two specific traffic sources out, the whole campaign improved spend dropped, but the conversion rates all went up, click-through rates went off, and revenues Came up and the oral I came through from that as well.

So really you know it boils down to saving money. You know you want to save money on marketing spend also when you map out your conversion funnel and again, we’ll have a look at an example of one of these. In a moment, you can really identify bottlenecks in your process, so we’ve worked with lots of teams where the developers made the conversion funnel that they thought was okay, but in reality it wasn’t the most intuitive for end users.

So, by mapping this out mapping at every single step, looking at ratios between them and finding out what was working and what wasn’t we were able to identify, drop out points, some small, some big. So once you also have the product as well and you’ve identified that there’s a problem, you can identify barriers to product usage. So in a lot of cases you have to fully go through a funnel before you can use the platform and if you’ve a barrier there.

That’s stopping people getting into it. You need to be able to improve that there as well now development teams, all the ones that I’ve worked with know of data. You know the only thing that will get over an attitude in terms of oh, I built this and it’s great. What’s the problem with it? Yes, you did build it, but there’s a problem there. The data is telling me the problem. It’s not me. It’s there’s! Actually, a problem there, that’s there as well now, once you have it and you’ve got the recording in place, it’s very easy to quantify the changes.

You know you put a fix in on a particular day. You’ve got the stats all the way up to the previous day and then, from the day on you can see the improvement if it goes up great, it’s going to make your life a lot easier, the next time you’re looking for problems if it goes down or There’s no change, you can roll back and look at something else, and really what you want to do is by building this approach and really mapping every single traffic source against your KPIs.

You can look at the metrics there. You can find the certain traffic sources have higher metrics, so we’d often see you know, say with an affiliate. You might have an affiliate that has very low volume, but they’ve got a high click-through rate and a high product usage, and that might be coming from a texts post or some information about it there as well, whereas doing banners. You know you’ve got a lot more volume, you got a lot more traffic, but the quality is very poor.

Now, equally, when we look at say some of the crypto ad networks that are there, the standard banner sizes that are there have very victory rates, but some of the custom html5 placements that they have, which are much more prominent costs a little bit more. But the kicks your rates are five six seven times better and when we kind of measure that I you’re paying on a CPM that makes a big difference.

So what happens when TAC tracking goes wrong? Firstly, you can fail to identify systemic problems within your product design. It’s buried there, people don’t look at reports or databases in a lot of cases there and they just continue working away on something there as well. You can wait finite marketing budget on activities that are generating no or poor results, and they also bring down your overall numbers.

You can waste a lot of team effort, say if you’re have a communications team, that’s working across six or seven different blogs and you’re, giving equal effort to them all, but there’s only three of them that are generating what you actually want. You know you can save a lot of time and stress and hassle for them just focusing most of their time on the three that are working in terms of skewing stats.

If you have a lot of traffic coming in or you’ve got a load of poor results. This can really skew your stats and you can’t kind of change that then, and you can really focus on traffic sources, which you know you have kind of situations where you’ve got middling ones. You might have users that you’ve got decent traffic coming from a particular publisher or a keyword, for instance, but they’re only getting halfway through the conversion funnel and repeatedly there as well.

So while it looks good if you’re looking at the first KPI, which is an initial registration, but you look at say, KPI for they’re, not getting past that point there as well, and sometimes you might focus a lot of effort in time and money into those campaigns. Because they look good from their initial KPI, but they’re not actually going the full way. Also, what can happen is, if you take, you know, a broad sweep approach.

You may have a marketing blog. Like the example I gave earlier on, where you have one or two bad parties in there as well, and you cut the whole blog because you’re getting rid of those one or two so being able to pick out and pick and choose and really see, every single Traffic source compare them like for like and then surgically remove the one or two that are causing problems. That makes a big big, big difference there as well.

So it’s kind of seen the wood from the trees. Also, you know: we’ve had situations where you’ve got a lot of ad fraud. This could be amplified because, if you’re focusing on the right the wrong areas, you can have unauthorized incentivized traffic. You know faucets are kind of the bane of the crypto industry when it comes to advertising they’ve got and by the elements in terms of the onboarding, but generally you’ve got a lot of odd for that’s, going on and they’re from humans now coming on.

To kind of a real case example for a conversion funnel, so we have a client sees in the crypto finance space. They’ve got a complex seventh set formal and you had to get through this before you can use it so, starting off we’ve the traffic this had to hit one of their landing pages, and then we qualified the traffic with the information on this sent as well. They then had quite a long ball t-step registration process.

They they’re not to activate their email accounts. They had to set up two-factor authentication yet to enter in some personal data. They had to go through the KYC process, which everybody loves, and then they had to accept the program terms and conditions, and then, after that point they could get into the platform and use it now. This is similar to an exchange, but there’s a lot of platforms and crypto space that have something similar to this as well.

Now we implemented tracking with these guys a year ago and we’ve put tens and tens and tens of thousands of leads through this system and this approach in this methodology. Since we’ve been doing this as well and we were able to map out every single one of those steps, look at the ratios between them all as well, and then work with their teams implement the improvements. So in terms of what we did, we had the landing page, so we redesigned their landing page.

They were sending traffic to the homepage. We built called a sock or a dead-end road landing pages, and then we got a nice design that we were happy with. We did a B testing using Google optimize to kind of see which ones were best performing, and then we read at the traffic and focus the traffic into the pages that were working best with the registration funnel they had about 12 or 13 different input fields that People have to fill information in.

We really just search for those like what do you actually need, and that was about 6, so they could still put that information in monster in the platform, but during the registration it was that we also reorganize. This was a bit more intuitive for users as well in terms of the email activation. So one of the problems that they were having was a lot of their activation. Emails were getting hit by spam filters, so we got DKIM authentication and this improved email deliverability.

We also rearranged the subject line, so it was cleared. You need to click this to continue and that brought up between step 1 registration and step to email activation numbers by 6 percent. In terms of the next step of the personal data and the KYC, we work with them to rearrange the process and also they had to kind of re engineer some of the elements with their kyc provider. But once we did this, you know they were losing in 52, sorry 48 percent of people weren’t peak, passing kyc.

They were just getting to that step, looking at it and going no. This is too complex and at the end of doing this as well, that went up to 75 percent, so we improved the numbers by 35 percent just by reengineering that also what they had a two-factor authentication step. This point here was causing a lot of problems. They were losing over 30 percent of people. So if you do the maths here, you know you’ve retired some people coming in.

They were losing six percent at Step, two at Step: four, they were losing 30 odd percents and then it stepped five or six they’re losing 30 percent there as well. You know the funnel there was losing because of its design over half of the people that were going through. Now we had to work with a marketing team, their product management team, the development team. But overall we did it led to an improvement of 40 percent of customers gone through the process and from the same spend and the same activities.

We brought their sales up by 20 % as well. We also then caught the blogs they were using by 50 %. So that in weed less overhead time effort whole shabang there as well. So that’s the end of the presentation. We have a booth inside in the hall we’re offering an heiress free consultation and a chance to win a nice bottle of Irish teens whiskey here as well. So if you want, if you’re interested in having a chat about your project and tracking an accreditation we’re more than happy to have a child with you next door, so thank you very much.

Everyone for your time and attention appreciate your listening. Sure hey. Does anyone have any questions, so I’m black and blinded here, so I can’t see no fair enough. The same approach you can map in serve any sort of yeah. It does so we learned this in articlegames. You know, and article games had a very complex. You know if people get to register, they had to download six or seven gigs, which you couldn’t track.

Then they’d have to login, go through character. Creation play the game, go through all the products there as well. So the same approach works for the onboarding process, but then equally it works for applications as well end to end so cool okay. Thank you very much, oh okay. So so the question was what what programs, what programs you used to track user behavior analytics yeah? So the approach that we’re doing can integrate in with any of those visualization tools or analytics it’s more methodology that feeds it straight into your database.

So there’s a bit of coding: that’s required at the start, to get it integrated in your site and then usually what we do is we’d have sometimes use a Mongo database, some people using Splunk some people using SQL once the data is in there. We structure the reports and that can feed into any sort of visualization tool that you have so the approach that we’re taking there’s no like analytics pixels anything.

It’s just there’s a methodology that once you get it in it’s in there and then you can then use whatever tools. You want to use whether it’s a CSV report or an SQL makes panel whatever. It is actually visualize that data okay, we’re going to have to leave it there. Thank you so much Jamie


 

Categories
Online Marketing

3 Proven Ways to Decrease Your Bounce Rate

Okay, so comment below. Let me know what specific challenges do you guys have with bounce rates? Why do you guys think your bounce rates are extremely low and for those of you that don’t know what bounce rates are I’ll walk you through an event, but I want you to comment below first, let me know what bounce rates you guys are getting. How are you dealing with it? What are the challenges associated with it? What are your measures you’re putting in place, so, let’s get into it, my bounce rate is high.

How can I bring it down now bounce rate? For those who don’t know it’s essentially, when someone lands on a specific page on your website, one page, how many other pages do they visit before they bounce off? So, let’s say: there’s a hundred people that go on your home page. If a hundred people go on your home page and then 50 people decide to go on your about page or your contact page or any other page on your website and the other 50 don’t and they go on the home page and they leave immediately.

That’s your bounce rate. You have 50 % bounce rate. At that point, 150 people decided to visit your home page and they decided to go to other pages. The other p50 people decided they’d go to your home page that aren’t interested and then it bounced off. Now, the way that we’ll be able to decrease your bounce rate is a few factors. The first thing is you want to make sure that, whatever page that you on there’s three core dollars that you have you have that page specifically the copy the design? How does that resonate with the audience that you’re going for which goes in the second one, the audience? We want to make sure that the audience that you’re driving to your specific type of content, your website matches with what you have on there.

You want to have a lot of values that you set up on the home page. You want to share what audience you’re going for. You want to have copy that communicates with the problems that your target audience is experiencing. The third one that’s important, is you want to make sure that all the content you create? It has a sound like everybody else, so you want to sound different. You want to be unique in a specific way, because if you’re not unique or you don’t have polarity and you sound like everybody else, no one’s going to pay attention to whatever it is that you have on your website.

So you want to have a specific type of different types of polar polarity on there. Those are the three factors there doesn’t matter. What page you have on your website? Whatever bounce rate, it is to universal principles that you should keep in mind Organic traffic things that people continuously visit. You know your email list that you collect your message list or texting list: Google, organic search on Google or Bing.

Those specific ones are always going to have a less bounce rate because they usually found you based on intent or they’ve, been on your list, so they’re more likely to engage with your content and consuming because they basically raised their hand and said hey. I, like your content, I’m searching for you or I’ve already started the communication process with you. The second thing is paid traffic, social advertising native advertising.

Any advertising type of traffic will always have a significantly higher bounce rate, because there are people that are cold right, cold audience. Kalani’s basically means that they have absolutely no knowledge about who you are they don’t care about you? They don’t know who you what you represents. Why they should even pay attention to you so when they go on their website, naturally, they’re not going to care, and so that’s what your bouncer would be significantly higher, and that makes the reason why your content needs to be even more compelling for them to engage.

So, for example, internally, what we’re doing here is I’ve got three articles here on YouTube: the one with the eight-figure webinar, where I’m sharing with you the approach that we used to generate eight figures for clients. The second article is how to generating your next hundred thousand visitors and the third article is related to how to generate thousands of leads, or at least start the conversation.

With your specific target audience. Those three articles are the most popular on YouTube. There’s a long-form post on my website and what the article is on there and we’re using the traffic accelerator process, which is in another article that I’ll share with you. The basically generate hundreds of thousands of traffic without waiting on Google SEO that takes months to years, and even if you just started your business yesterday, so you’re able to actually go on there, you can put the traffic there.

We use basic social advertising, the amplify content. We put those people onto that specific pages and we’re noticing that the bounce was between thirty to forty percent and we get about four to four to five hundred visitors every single week on that specific type of content. When we have a fine and we’re not paying a lot of money on it too, so that’s one of the things, but that we can focus on now organically.

The bounce rate is like ten fifteen twenty percent, so it’s even lower. Now you might not think like hey, you know it’s just five, ten percent. What makes a difference right, but when you add it up when you’re, getting like hundreds of thousands of visitors, that five percent represents like five thousand people, so that’s a ton of people within your target audience. So again, those are the things that I’m just sharing with you, the from our experience of what we deal with what how we do it to be able to measure bounce rate, how to be able to increase your which time on-site, which is important your average time On site, and also the amount of pages that people visit and decrease your bounce rate, you want to look at those three specific numbers: your average time on site.

How long does the average person, when they visit your business online, stay there and engage with you? How many other pages do they visit when they visit that one page, if they’re only visiting one page? That means it’s bad. You want them to visit multiple different pages. You want to have they’re having such a time very long and then the bounce rate. As you pointed out, you want something very, very low.

You want to decrease that over time because, as you scale, the more traffic that you have, it makes a big difference when you have five percent of ten thousand five percent of a hundred thousand, it’s just even more people that are bouncing off. So you always want to focus on decreasing it by building the resonance to your content. So thanks reading that I want you to comment below. Let me know: what’s one inside you’ve got from this like this article, they also make sure you hit that subscribe button and also the bell icon.

So you have future articles just like this to help you grow your business, online or entrepreneurial advice. Thanks


 

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Online Marketing

How to Buy Emails for Your Email List ✉

How do you do that? One way that a lot of articles out there will tell you to do it is to go. Ask your family and your friends to join your list. That’s fine! If that’s the way you want to do it, but most of the time they will be on your list just to make you feel good about numbers.

How would you like to put emails on your list with potential prospects, so I’m going to show you how to do that today? Yes, it is a way of purchasing them, but it’s not just purchasing a list of names. There is these people will opt in to your email list according to what you have to offer and I’ll show you that today, first of all, before we get started, my name is Vanessa D Brule, and on my blog I will help you to earn money.

Save time and find balance in the process today, we’re going to talk about buying email addresses, so you can start building your email list and start making some money first before we start with that, I want to go over the email list just to make sure you Understand what it is and why it’s so important – and I keep on emphasizing this because I heard about email lists when I first started my business and I was one of those people that sat back and said I don’t need that.

I don’t need to do that. I don’t want to send emails to people I just don’t want to, and it wasn’t until I was probably too long before I start at my list and realized. That was a big mistake not to do even though I kept hearing how important it was. So I’m going to tell you again how important this is: it’s probably the most important part of your business. Let’s go over how you build it and then we’ll talk about why it’s so important and then I’ll show you how you can build it by buying some addresses all right.

First of all, you have a free thing that you’re going to offer a lot of times. People will offer a checklist or a PDF or an e-book a course. I think courses are one of the best things that you can offer that I notice I get most of my results from offering free courses, so the bigger that free thing is the better, and this is why it needs to be bigger, because the online marketing industry Is becoming more competitive and I’m not saying don’t do it, but you got ta out, give everybody else so think of it.

That way, what can I give that’s better than what so-and-so is giving so people will click my link instead, when you offer that free thing you’re offering it on your platform, my platform is youtube. That’s my number one platform, so I usually offer my free thing in my links on my YouTube chat: YouTube articles not every time, but probably a good percentage of the time if you’re using Facebook Instagram whatever that other platform is that you’re using that’s how you bring Traffic into the free thing now you’re going to have them land on a landing page, I use clickfunnels for my landing page.

I always have my link below if you ever want to check that out and on that landing page before they get the free thing. They have to give me their email address and their name when they click it. It triggers a little a little trigger on there. That tells them to go to my autoresponder and I send them an email and give them the free thing. Now. What is the autoresponder? An autoresponder is like your mailman and mine is active campaign and I have that trigger that.

It tells it to put it onto my email list, put it into active campaign, and then there is a sequence of emails that I’ve already built. That will go out to that person. This is where sales are made. I don’t know if you’ve already tried to spam. Most people have in the beginning, they’re so excited about their product and their new business that they start telling everybody on Facebook and on Instagram hey.

You know I’ve got this great shake, that’s going to help you lose weight and you’re so excited about it, and you know it works, but just putting it out there and telling people they’re not going to buy it they’re going to go. That’s annoying. Why are you putting this on Facebook? That’s not why I’m here, I’m here to communicate and have relationships with my friends not to be sold things and that’s why that doesn’t work and that’s why that’s called spamming.

I think we all have done that in the beginning, especially because we were so excited not because we were trying to spam, but the right way to do it is to give something for free. So if you have health and fitness, you could give a checklist of some ways to help improve your list. Maybe ways to change your mindset. Maybe you wrote a little ebook that you wanted to give them and get them on through your autoresponder onto that email list, and this is where the money is made.

You are warming them up and getting them to know you and then every once in a while. You’ll offer something and they get to know you they’re opening up your emails and they’ll say you know what I really like this person I’ve connected with them, I’m going to try that shape that she was talking about now. Look, it took a lot longer to get there, but that’s how it works. Now, how am I going to get email addresses on my email list? I’r brand new and it’s so frustrating all right.

Now, I’m going to show you this. Is you and you have your new autoresponder set up and you’ve got your sequence in there and you’ve been giving away the free thing, and maybe you’ve got about five people on it? Maybe a fifty maybe of a hundred, but you know you’re, just starting. It’s new – and here is we’re just going to say Joe over here Joe – can be a girl’s name or a boy’s name right, Joe how’s.

That and Joe has been at this for a very very long time and Joe has a huge list. Joe has been very successful in his or her business. Joe has over two hundred thousand emails, maybe five hundred thousand. Who knows how many but Joe decided I have been selling through my email list, but now my list is so big. I’r going to start sharing my lists so that other people can take advantage of the names that I have on there, but I’m going to charge them a fee.

So joe says I’ll tell you what I will sell you for every click that you get. I will charge you fifty five cents and these prices are usually roughly forty cents to like 80 cents. I’ve seen right now, but Joe’s going to charge you fifty five cents for every person that clicks. You were email now, you’re saying thinking. What do you mean? Okay? So you’re going to tell Joe here I have here’s my website or here’s my product or here’s my funnel page, here’s the free thing, I’m giving away.

Will you please run my ad, I’m going to say ad or my email through your list and I’m going to buy a hundred clicks from you, so that would be fifty five dollars and Joe’s takes your fifty five dollars. Joe runs your ad or your email lit a little email, whatever it is through his list or her list and once there’s a hundred clicks, because you paid four hundred the run will stop and then right away.

I did this the first time I did this. Oh, my gosh, it was back within 20 minutes. It was that fast. It was extremely fast. I thought it was going to take two or three days and boom. It came right back in so out of those hundred clicks. A good average is about thirty percent. If 30 percent of those people now that’s good, I’m just giving you numbers every list is different. If you can get thirty percent of those people to opt-in to your list and then you’ve done well, if you get 20 percent fine, you might say well I’ll.

Try! Somebody else maybe joe’s list isn’t working for me. So I’m going to go to somebody else. Maybe you find somebody where you’re getting 40 percent and go hey and now I’m going to buy 500. Will you do it again, so you have to go in I’m going to give you a link below it says, buy email, lists below, there’s a link and you go into that site and you can find different people that are selling ads on their big long list And you can go in there and find the right person for you pay attention.

Some of them might say. I specialize in health and fitness, or I specialize or in online marketing they’re, going to tell you what kind of list they have. Some of them are called tier 1, the, where they’re, basically from European nations and from the United States and Australia, and some so pay attention to the details, there’s a link below, but that how you buy emails for your email list. As far as do I recommend it or do I not it’s really up to you, you will go in and you will see articles that say absolutely do not do that and other people say you know what it’s a great way to build your list.

So you really have to decide for yourself. Yes, I did. I have done it to help build my list when it was small and I got anywhere from 20 % to 40 % opt-ins on my lists. But I will say that when it is more encouraging to send emails out to 200 people than it is to five people – and it just makes you feel like you’re, reaching more people, it honestly is up to you, but I wanted to show you how to do It why people do it and there you go the mechanics if this was helpful, give me a thumbs up and if you have any questions, go ahead and put them in the comments and in the meantime I will see you on the next article thanks for reading.

Today,


 

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Online Marketing

How do you start Blogging?

What are you passionate about? Are you into Collecting beetles, are you into knitting? Are you into history? Are you into civil war Are you into cars? Are you in the choir in your church, That is where you Start with social media because see you’re, passionate about it, aren’t you You already have a drive to do it so you’ll learn all the social norms, One of the things That always frustrates me is people say blogging is easy, It’s not it’s! Actually, quite complicated, I mean blogging is easy, is like telling a woman Is easy to understand to a 13 year old boy? That’s not fair! I’ve been married 19 years.

You guys are complicated. Even you guys, don’t know, you’ll go and say. Well, I don’t know It’s very different. There’re all these jokes about men and women. It’s very true! The blogosphere is very much that way. It’s a far more Complicated communication media


Don't have time to do the blogging thing?

Maybe Copywriting services are for you.

 

 

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Online Marketing

Fundamentals of Marketing Basics (Part 2)

Some of the top global brands are coca-cola sony, mercedes-benz, Disney, Nestle, Toyota, McDonald’s, Microsoft, Pepsi Cola, Sergey, Oh Simon, is the former chief marketing officer for the coca-cola company and he says the whole reason for creating a brand is to get consumers to identify a number of Desirable qualities and traits with your specific product, and what he’s saying is a branders goal – is to create a relationship with your customer, so their life feels more complete because you’re in it – and I love this quote from a Chicago mutual fund manager – he says harley-davidson is Maybe the best brand name in the United States now coca-cola is a pretty good brand name, but people don’t tattoo it on their bodies, how many brands get permanently etched on people’s skin? Well, here’s a good example of how brand value can be measured.

It’s the premium! People are willing to pay to be associated with a specific brands products, for example a Mickey Mouse ball will cost you three dollars and 95 cents, whereas a jack-in-the-box ball will only cost you 99 cents and they’re often thrown in free as special promotions. But we pay more for the Mickey Mouse ball, not because it costs more to make or has a higher intrinsic value, but because we are willing to pay extra to be associated with a brand.

We love more than another and just one final term to consider now. I have a background in television news and we always talked about audience share back when there were just three big contenders among the national networks, ABC CBS and NBC, and how the pie was divided between those three was considered our market share and the concept applies to Other competitors within a given product or service category and simply answers the question: how big is your piece of the pie? So here’s a quick summary of some key marketing concepts.

There’s the marketing mix, including the facets of price product place and promotion, and the four C’s of consumer side marketing, which are cost customer value convenience. A communication important to consider, as you find your way in the 21st century marketplace and positioning and targeting answering the fundamental questions of what you have to offer and just who you’re offering it to and value proposition or the benefits of what you have to offer and Product dimensions or the different aspects of your product or service and the demographic segments you may specify in your market campaign, especially the three key segments of age, gender and income and brand value, or how affectionate people might feel towards your product or your service and market Share or simply how big is your piece of the pie and there you go.

It’s hardly a comprehensive list or analysis of the terms and concepts, but it’s a good launching point as you move ahead in your studies of marketing.


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Online Marketing

Top Digital Marketing Tools

I love a tool. Just give me give me Give me I love tools, So I’m going to show you my favorite tools, There’s a lot but I’r going to show you 4 today that I think are critical to any business. Owners, digital life, First of all, with graphics, I have a graphic arts degree. From Rocky Mountain College of Art and Design here in Colorado, And if I never Went into Photoshop again, I would be just fine because it takes so long Like I’d go in to make one graphic and I’d like three hours: I’d come out of there.

With my eyes kind of like hurting me – And I had one graphic done So – I’ve stopped Using Photoshop Love you Photoshop, but no more Look at my screen here. I use a Tool called Canva, So it’s like canvas without the S. And boy. This has been a Lifesaver for me, I can nerd out on this tool all day long. So here’s what I do. Just to kind of pull back the curtain is I’m at home, I’m in my living room.

I’ve Had a long day I put the laptop on my lap. I turn on a Cake show and I go to town and I make graphics Now – maybe I’m showing my nerd But that’s something fun and creative I can do And I can still be relaxing and Read my shows, So this is something that is so easy. That’s why I can do it. Canva is genius because what they’ve done is they’ve taken away the guesswork Around how big does that graphic need to be You’ve got a banner? You’ve got social Posts that are one size you got Instagram stories that are one size.

You Got Twitter, I mean it’s like crazy, as a business owner trying to figure out all These different sizes We’ll check this out. You can see here we got YouTube. Blog art, Instagram Story, Facebook Cover Facebook posts, YouTube thumbnail. I Mean they’re all in here, Which is fantastic Now, as you scroll down you’ll See these are all of my designs And the designs are saved in here. So if I want To go in and change it, I can easily do that So here, you’ll see, this is a recap.

Of my articles this week, So they give you all of these different design templates. Which makes my life so much easier. I don’t have to bring all this creative Energy to the party anymore: They bring it for me. So if there’s a specific event, So here you’ll see these are all of my YouTube articles. So what I’m going to do is I’r just going to make these smaller. I can just fit that Piece in Or if I don’t want that one I can just go in i’m going to copy this, I’m going to Delete all that, So what you do is you select that Now I can come in here and I Can say: love your website visitors? Oh my gosh.

You see how easy this is. Then. I can Come down here and I can put findability com Done Then I export that it’s ready. To go and post to my blog, This makes your life so much easier because all the Thought work around the look and feel is done for you Now one more thing I wanted. To show you is over here under uploads, you can upload all of your own content. So you’ll see here I’ve got pictures from my events.

I’ve got thumbnails from my YouTube blog, So I can go in and I can post Something So let’s take a look at this, So I can go in I’m saying I’m not Going to use this background, I’m going to get rid of that, I’m going to pull This up So have a article that we produce every single day Monday through Friday, So here you’ll see, there’s my article thumbnail. So now I can go and I Can say: “? Okay, I want the background to be black.

”, I’m going to add text So you’ll See here that they have all different kinds of text Now you don’t have to use The whole thing You can just use a piece of it: I’m good just going to use this One I’m going to click on that, I’m going to make that the color that I need. You know This is the primary area, what you can say:…, Okay. This is the font that I want. They have hundreds of fonts in here.

You can also upload your own font, which is Fantastic And also you can have your brand colors saved in here as well. Now I’m going to take that and I’m going to make that yellow I’m going to spread this Apart, It’s very very intuitive There There’s my graphic. I go ahead and Download it I can download it with the transparent background. I can compress The file, so it’s not too big And I can also adjust it You’ll see here.

I can Make it into a JPEG a PDF, a PDF print, a article or an animation, And now I’m done And then I make another one. So what I do is I go in here and I create these Images and then I use them as templates, So you just use this little copy page And then what I’ll do is I’ll go in I’ll grab another image and I’ll do the same. Thing over and over again Now I’m building sustainability in my Designs, So when clients see these or followers see these articles, they’re used To this look and feel on the website and on my social media, So cool right, I love Canva, So great All right, the next tool – I absolutely adore, couldn’t do my business Without it, it’s SEM rush And that search engine marketing rush, SEMrush.

Com You’ll see here, This is a tool. It’s not free. You can get a 7-day free trial if You sign up and give them your email, But this tool has been probably the most Significant tool in my arsenal when it comes to understanding human behavior Data, Let me login and I’ll show you what I mean: Now this tool is $ 99 a month, That’s the smallest. They have So when you log in There’s a lot to look at here, but let me just show you some of the highlights.

First of all, there’s just the dashboard, So what I can do is I can come in here. I Can put in my any domain name, you want, We usually put in the clients domain Names Now I’m going to be able to see a list of keywords that my website Currently ranks for So you’ll see here that I have 453 Keywords I currently rank for. I can see how many people are linking back to my Website Close to 2,000 And I can see the distribution of traffic, So you See that US is most of my traffic.

I get some nice amount from the UK, Canada Australia, I can also see how many people, looking at my website on mobile devices, Which is awesome, I can also see my top keywords right here. So, like you’ll, see Here I ranked the bottom of the page for SEO coaching and then I’ve got a bunch Of other phrases, If I want to see the full list, I can see that as well. Here we Go? Here’s all the keywords I currently rank for.

So it’s important to understand. That I can take a look at these and I can make sure that the content that I am… The content that I’m optimizing for is actually showing up here in the search Results: okay And where does a search in there? Alright, Now we’re going to go to Keyword analytics Now, I adore…. This is a tool called the keyword, magic tool. I Love, it Just add, word magic to anything and it Sounds instantly better: Okay, here’s magic Now I’m going to go in here, I’m just going to put in like.

… Let’s just do SEO! Workshops So I put SEO workshops in And now it’s going to give me all. The variants to that So you’ll see I’ve got 110 searches per month. For SEO workshop Now, keep in mind that’s an exact match phrase so just SEO. Workshop, It has 110 searches a month, that’s well over 1200 Searches a year And if I can break page one of that, That’s going to be really good. For my business And here you’ll see, I have SEO workshop Los Angeles SEO.

Training workshop And you’ll see how much smaller the search volume is. There So SEO workshop has 110 searches per month And then you’ll see There’s always an interesting difference between the plural and the singular. So Make sure to always look at that, So that’s another one of my favorites There Are so many great tools in here, Just the ranking tool and the keyword, magic tool? You’ll be in a really good spot to do amazing keyword, research.

There is a lot Else going on here and we’ll have many many articles on sem rush, but this is one Of my favorite tools, The next tool that I absolutely adore is a tool called Answer The Public: Now it’s got this Willie strange guy with a ridiculously Large sweater Don’t really understand that, but it does certainly get your Attention Now I’m going to come in here and I’m going to put SEO workshop Actually was Going to put SEO This is a tool that, if you put the smaller version of a keyword in Here, you’re going to get a lot more recommendations.

So, as I come down here, I’r going to get questions, prepositions comparisons, alphabetics and related, And Look at this whoa You’re like…. Okay, that’s a lot! What It’s doing is it’s showing you all the ways that people think about SEO And This gorgeous graphic, So you get the how? Where can will, which? Who are? What? When And why So every single angle of that keyword, The front the back and the sides? Now this is great you can see.

When should you SEO when to stop SEO when to Use SEO versus SEM So I’m getting a ton of great ideas that… Like here will SEO. Exists in 5 years, I could have it in a article series. Remember findability is About understanding how people think and then molding and Crafting your content to meet that request. So human intent through data When you’re looking at this, these are humans. This is What people are putting into a search engine and they’re looking for help, So If you can point your content, your thought leadership around what you’re Seeing in this graphic, you’re going to have much better traction than just kind of Making stuff up from scratch in your own head Now, you can also download the Boring CSV file, or you can save this gorgeous image, Put it up in your cubicle Or in your room or in your office and you’ll, look instantly smarter because It’s super cool.

Now, if you come down you’re going to get Prepositions comparisons, this versus that and then every possible alphabetic That you can imagine Now what you’re seeing here…. Do you guys see the gray, The Gray, numbers on here is actually search volume, So you’ll see here SEO agency Gets 18,100 searches per month? That’s not something that answer the Public is giving me it’s giving me… It’s from my next favorite tool, which is Called keywords everywhere Now: keywords everywhere is a plug-in or I’m sorry, an Add-On to Google, Chrome And you’ll see what it does is it takes all the data From Google and overlays it on top of answer the public, It also shows up in Google search results, So what I’m going to do is pop over here.

So finally, Keywords Everywhere is absolutely fantastic. It’s a very simple Install so let me show you what you need to do Once you go to keywordseverywhere.Com, install for Chrome, first You’re going to see this guy Go ahead and add it Mine’s already added but go ahead and add it to Chrome. Now, once you do that You’re going to see this little tiny guy See that right there, So I’m going to click On that Then you’ll see a right here.

Settings So go to settings right here. And you’re going to get API key. So then you’re going to go to API key, give your Email address and then agree to the terms and conditions It’s going to send you An email it comes from Kevin. I don’t why it’s comes from Kevin, but it always Shows up in your spam filter.Sso make sure you go to your spam filter find the Email from Kevin Click on that and you’re going to get your API key Copy that and then put it in And then we’re going to go to keywords everywhere.

And then you’re going to validate Now here’s what happens when you do this It’s a little bit kind of weird So post in the comments below. If you have any Questions about how to do this, I’m more than happy to help you. You can also Email me at Heather @ findability.Com And I’m more than happy to walk you Through how to get this set up All right so now we’re going to go to google.Com and I’r going to now type in any keyword, So let’s go ahead and put SEO workshop.

Okay, So what you’re going to see here is it’s giving me the recommended pull-downs. So You’ll see here, it’s got SEO workshop NYC SEO workshop Melbourne. You see all These London Philippines, These are all the different ways. People search And you Can also see that I can put just SEO workshops and I’m going to get different. Phrases Now what you’ll see here for SEO workshops is: it gets a 170 searches a month.

Look at this, though Over here integrates into the search results, all of these different suggested Or related keywords, So you’ll see SEO. Training gets 6600 searches, But it’s Going to be much more competitive Certification, Of course, we have all the Moz and then we have SEO training course Now. If I come down here, you’re going to see A lot of other phrases that I might consider for content generation, So I am Absolutely crazy about keywords everywhere: It is a fantastic tool and it Is absolutely free Yay for free, So have fun, Canvas free Of Course SEM rush you’re going to have to pay for, but it’s absolutely worth the money.

Answer the public is a free tool as well, as is keywords everywhere, So have fun. Geeking out over my favorite tools – And I hope you enjoyed them as much as I do – Let me know how it goes with these tools, Because I know they’re not they’re brand new To you, They’re not new to me, so I can talk about them all day long every day, But I want to make sure that you’re getting the value from these articles as Well So, post in the comments below You can also follow us on instagram at Findability_Underscore university And we post a bunch of other tips, tricks Tools that you can use in your normal everyday online marketing strategy, We’d Love to see you on Instagram, You can find us on Facebook, of course, and Subscribe here on YouTube, We’d love to have you read our future content.


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What Does It Take to Win a 150mile/240km Gravel Race? Power Analysis and Fueling Strategy

In the US and as a cycling coach at cts, if you want to learn how to get faster or just more about the science of training in general, be sure to subscribe. And if you have a training question or a topic you’d like to see me cover. In a future, article be sure to leave it in the comment section down below. I do my best to get to all the questions in the comments like I said at the beginning of the article, the Croatan buck 50 is a 150 mile gravel race through the Croatan National Forest, on the coast of North Carolina and the race is pancake flat.

However, potholes and a few blown out, mud, road and cornfield sections definitely make the race a challenge if the sheer distance wasn’t challenging enough, and since the race is on the coast, the wind is usually a huge factor. The race is only in its second year, but has already drawn a crowd of 500 participants. It’s pretty amazing to see so many crazy people in one place at one time, because, let’s face it, you have to be a little bit crazy if you’re voluntarily signing up to suffer on your bike for that long, let’s get into the race and power analysis.

Now there are a few things that you need to know about the course Before we jump in the race consists of 350 mile laps, starting and ending at a miniature NASCAR track. The surface, for the most part, is finely crushed gravel roads with plenty of potholes to hit. While your pace lining in a group, there are a few freshly cut sections through cornfields and one of which had some pretty deep mud, but the race deciding section of the is the infamous savage road.

This is a three and a half mile section, with massive mud, bogs and ruts running through it writing. This section requires constantly switching between the left and right side of the road to find the best line, because you want to avoid the mud holes at all costs because they’re a lot deeper than they appear. This is where the peloton usually shatters and the race splits into smaller groups, all right, let’s get into some numbers, my normalized power for the race was 245 watts and my average power was 218 was.

This is a little bit lower than most of the races. I do at this duration, which are typically 100 mile mountain bike races, but this makes sense, because this was more of a road race and conserving energy. Here was key. The goal for me was to stay at the front to avoid crashes in the yo-yo effect that you get when you’re at the back, but too rarely put my nose in the wind. If I did have to pull through, I made sure that I wasn’t going over 250 watts, which kept me in zone 2.

Of course, I was forced out of zone 2 quite a bit to follow wheels during the race, but if I was on the front, I never intentionally went over zone 2 unless it was in a critical section or at the final breakaway. What this did is it allowed me to go really hard when it counted, and if we take a look at my time in zones, we can see exactly that. The vast majority of the time is spent in zone 1 and 2 just sitting in the pack conserving energy.

However, the next zone after those that I spent the most time in isn’t zone 3 or 4, but actually zone 6. So this would be vo2 max style efforts and, above I spent 34 minutes in that zone throughout the whole race. So basically, I was either going relatively easy or extremely hard. The reason for this distribution is because it critical points in the race. I actively tried to whittle the front group down and make people tired.

I never just sat on the front and gave my competitors a free ride. I also chose which sections I led at strategically. For example, I led every lap on Savage Road because the technical nature of this section made drafting difficult. If I was going hard in this session, that means everyone else had to go hard as well. Let’s take a look at the power on some of these sections. On the first lap, through Savage Road, I pulled and had a normalized power of 3/3 and an average power 321 for just under 10 minutes.

If we look later on in the lab, we can see a section where I pulled through the cornfield and had an average power of 379 for just under 4 minutes with an FTP of 340 watts. These are extremely hard efforts for the middle of a 150 mile race, but they were purposeful. If we look at a section from where I was just sitting in the pack, we can see that my NP was only 206 and my average power was 197, and this is how the majority of the race was.

I was sheltering myself behind riders trying to put out as little power as possible to conserve energy. With about half the race completed, there was still a breakaway three minutes up the road. This is when I called on my friend Chris to help out with the chase. He had broken his frame and was going to call it quits, but I told him before you do that at least get a good workout in for the day and get on the front and smash herself to bring back those riders and that’s exactly what he did.

We can see from the hour and 15 minutes that he helped with the chase my normalized power jumped to 245, and this was in his draft. I wasn’t helping him out with the chase. Remember that earlier, when I was in the pack, my normalized power was just 206. There’s, no doubt that this guy is a strong dude and it’s too bad that his frame broke that day, because he was definitely on some good form entering the third lap.

It was clear that most of us were tired and, given that we had caught the breakaway, there wasn’t a lot of incentive to pull. Given these factors, the normalized power for this section of the race was the lowest of the whole race at just 181 watts. At this point, most people had dropped off the lead group and there were only about six or seven of us left. I entered the savage road section with the intention of whittling that group down as much as I possibly could I’m not much of a sprinter.

So the more people there that could contest the sprint means my chances of winning were much lower through savage road. This time I had an NP of 305 watts and by the time we exited the section, it was just me and one other racer Jeremiah Bishop, although within a few minutes another rider Michael besaid clawed his way back up to our group and with ten miles to Go the front group was three riders strong.

It was at this point that I was starting to consider my options. Should I roll the dice and for the Sprint or make a late race attack to try to do a solo breakaway for the finish? In the end I chose the latter. I noticed that Jeremiah’s polls had started to slow down, indicating that he may be tired. So when it was my turn to poll, I pulled much harder than I had been and took a quick look back and noticed that a small gap had formed.

At this point, I got into the arrow bars and gave it everything I had within about a minute. The gap had grown substantially and with just 20 minutes of riding to go before the finish. There was nothing to do, but give it absolutely everything, no more conserving empty the tank. For the first minute of my solo effort, I averaged 422 watts and then I settled into around 331 watts, normalized power and 326 watts, average power or 95 percent of my threshold for the last 23 minutes of the race.

As you can imagine, after six and a half hours of racing, this is no easy feat. The majority of that 23 minutes was spent in the Aero bars, which is what helped me to get a gap. If we do some quick calculations on by calculator, comm plugging in all my stats, we can see that aero bars would have saved me about 3 minutes and 20 seconds over being in the hoods and about a minute and a half over the drops.

This is just over a 20 minute section and when the race is coming down to minutes, this is huge. A study on aerodynamics of a cyclists position used Windtunnel testing to determine that the TT position can produce a drag reduction on the order of 20 %. Of course, this is nothing new. The benefits of the TT position are well known, especially for time trials, but at gravel and mountain bike, races, they’re still sparsely seen, for example, at this race I was probably one of five people with Aero bars out of 500 participants.

Aero bars shouldn’t even be up for debate on a course where you can spend a significant amount of time in them. If you’re doing a race where you can spend more than 30 minutes in the Aero bars, then you’re throwing away free time by not having them on your bike. Dude come on aero bars for gravel. I read some article by Jeff kaboosh and he said: Aero bars are totally not cool. You want to know what’s cooler than looking cool going faster period.

I also opted for a skin suit for this race for improved aerodynamics, the skin suit. I you by starlight Apparel, had ample pocket space, which is great for long events, because you’re going to need to carry food and tools for my fueling strategy. I took a gel every 30 to 45 minutes and I had a mix of Gatorade and water in one of my bottles and then just water in the other bottle over the course of the race, I probably drank between six or seven bottles.

It’s kind of hard to count because I was losing bottles in the pothole sections. I also ate a peanut butter and jelly sandwich on white bread about halfway through the race. The white bread is important because, unlike your day-to-day diet, which should be full of whole grains and high-fiber foods, while you’re racing, you want to minimize the amount of fiber you intake because it can lead to bloating.

Finally, at the last aid station I chugged about half a can of coke now again normally, I would never recommend soda for your day-to-day diet, but it’s amazing how good it can make you feel towards the end of a long race for caffeine intake. I made sure that I had at least 200 milligrams of caffeine coming in through the gels that I was taking in throughout the race. Caffeine has been shown to have clear benefits on endurance performance, but only up to a certain point.

A study published in the International Journal of Sports Medicine took nine well trained, cyclists and fed them zero, five, nine and thirteen milligrams per kilogram body weight of caffeine before a cycling max test. All the caffeine tests performed better than the placebo. However, there was no difference in performance from the lowest caffeine dose all the way to the highest. So basically, caffeine intake is important, but only up to a certain point – and this is only one of many studies on caffeine, intake and endurance performance.

If you want to learn more about how caffeine intake effects or cycling, I made a whole article about it and I’ll link it in the description below now. One thing I want to point out is this was my personal fueling strategy for this particular race. What one person eats during a race won’t work for everyone. A study on marathon fueling techniques stated that, regardless of what research demonstrates or how complex a formula may be, each athlete must be treated as unique age.

Gender total mass lean mass lactate threshold, vo, OH max, projected pace, projected acceleration fatigue, rate, temperature, humidity, sweat rate, gastric toddler and fuel product all affect fueling needs and unfortunately, no clear Universal formula exists to calculate such precise expenditure. Fuelling needs can actually vary a lot from person to person, so experimentation is key. Whatever you go with make sure that you’ve tried it, and you know that your stomach can handle it I’ll definitely be making a article about how to fuel yourself for training and racing.

In the future so be sure to stay tuned, so that’s my power analysis and fueling strategy for the Croatan buck-50. I hope you guys were able to take some of this information and use it for your own racing. Lastly, I have to say thank you to gordon wodsworth and matt hawkins for putting on such an amazing event, if you guys are in the southeast area or you just like traveling to great events, be sure to put this on your calendar because you won’t want to Miss it I’ll leave the link for the race in the description below thanks for reading, and, if you like this article, be sure to give it a like share it with a friend and subscribe.

If you’re, looking for more training and racing content be sure to follow me on Instagram, Twitter and Facebook, and if you want to follow my training, be sure to check me out on Strava. Finally, if you’re looking for a coach shoot me an email at D, Johnson, a train ride, calm,