How do you effectively communicate your brand Story so that you can stand out from the competition and be the brand that always captures People, ’ s. Attention and interest Storytelling on Social Media is one of the Top strategies that personal brands and business brands can use today to stand out and build Influence within their market niche, Its not new a strategy, its been around for Many years and companies like Apple and the Hollywood movie industry have been using It to create their biggest success stories, So how do you effectively use storytelling On social media to build your brand In this article, I will give you a simple 4 Step formula to use in your marketing to clarify your message and capture your clients: attention Hi.
I am Pavlina Papalouka founder of AwakenSpace Education, coach and speaker in Entrepreneurship, Personal Branding and Personal Development, And I help people become the No1 Authority, Personal Brands in their niche, so that they Can attract more clients, get higher payment, increase their sales and create unlimited Opportunities Building your personal brand, the right way, Can take you from being invisible in your market going after clients and opportunities? And never making enough sales or getting paid too low for what you offer to attracting Too many clients and opportunities which can translate to higher sales and profits for You and your business They way you brand and position yourself in The market is very important And one of the most powerful strategies – For building your brand is storytelling on social media by creating valuable educational entertaining inspirational content in the form of article articles, photos and simple Social media posts, So how do you effectively tell your brand Story on social media so that your customers listen.
First, you need to realise that when you try To be too many things to too many different people, you confuse and you loose. If you make your customers think too much And too hard to understand what you do again, you loose One of the greatest skills in marketing and Branding is knowing how to keep it simple and have a clear message that makes people Ask how can I get your products and services Here? ’ s an example from Apple computers In 1983, when Apple launched their computer Lisa, the last project, Steve Jobs, worked on before he was fired from Apple Jobs, released Lisa with a marketing campaign that consisted of a nine-page ad in the New York Times explaining In detail the computer, ’ s technical features, Nine pages of geek talk that nobody could Understand The computer flopped Jobs was let go from Apple and went to work.
For Pixar, a company that told stories through animated movies, There, Jobs learned the art of Storytelling When jobs returned to apple after running Pixar Apple became consumer centric and clear in their communication. The first campaign he released after returning To Apple consisted of just 2 words Think Different.The campaign was a huge success and The rest is, history, Apple was able to connect to their customer Through a simple message that told a story that their customers wanted to hear, How do you apply this in your business and Your marketing Here, ’ s a simple 4 Step Formula: Step No 1.
Your Customer is the Hero, Realise That your Customer is the Hero of your Story, not your brand. This is where most brands get it wrong. They make themselves the hero of the story. In whatever they post on social media or in their ads, they go into ‘. Look at how great We are ’ mode and they put people off. Instead, you should determine who your ideal Client is know their profile and always make them the hero of every post.
You make every Ad, you create every story. You tell When Apple realised this. They stopped featuring. Computers in their advertising and started featuring people who were standing out from The norm, The type of people who were the innovators The rebels, the ones who thought differently, the ones who changed the world. The hero of my story, is the Entrepreneur who Is looking to get the right mindset, skills and tools to grow their business and create Financial and lifestyle, freedom or Entrepreneurial people looking for the right ways to start A business Step, No 2.
What is your hero? ’ s, problem. What do they want And who is opposing them in getting what They want You need to identify your hero. ’ s! Problem! Not only their external problems but more their internal problems and feelings, their Challenges what they are looking to achieve in life and what is stopping them from achieving It And then address these problems in your content. And advertising When Apple realised that their client wanted To be seen and heard wanted to be seen as hip, smart and cool and different from the Norm people started listening, The hero of my story wants to learn how to Use all the online tools more effectively to increase their sales and income and create More lifestyle and financial freedom: What is stopping them is the lack of the right Knowledge lack of the right mindset and lack of the right community, mentoring and network, And we help them solve these problems and limitations Step No 3.
How does your brand come in as The guide Customers – aren, ’ t looking for another hero, They are looking for a guide. You need to position yourself and your brand As the guide that gives the hero the solutions to their problems and shows them how to get To where they want to go Apple offers the solution through computers, And smartphones My brand offers solution through seminars and mentoring programs And Step No 4.
How does your hero? ’ s? Life! Look! Like after they have come into contact with your brand Don, ’ t assume that your ideal customer knows How their life will look like or feel like after they buy your products or services, You need to show them or tell them how their Life will change Stories of other clients, transformations and Results really help in amplifying this step. When you use these 4 Steps to clarify your Message who your hero is, what is their problem? How do you come in as the guide and How does their life look like after they have used your products or services and then use This formula, in all your advertising and content, you will experience how your business and Brand will grow and how easy it will be to explain what you do and what are the benefits.
This is Pavlina Papalouka. Thank you for reading. If you want to know more about how I can help, you clarify your brand message: create powerful Content and tell the story of your brand on social media so that you can increase your Sales grow your business and build a powerful personal brand. Look for a link around this Article and get in touch with me and my team Until next time make sure you subscribe to stay updated with my new content and articles, and, let me know in the comments below, if you have noticed, Brands that effectively storytell and what you love about their brand story.
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I mean I don’t turn anything down. Man, I’m fixing to list five acres in a mobile home up in North Baldwin County for like 80,000 or something and I had to drive up there – price it and spend just as much or more time on that as I do a million dollar property. So I don’t I don’t I don’t turn anything. I don’t. I don’t tell myself hey, I’m only going to do this or I’m only going to do that.
You know I don’t turn anything down right. This is my little setup right here. It’s a Canon SD. I got the gorilla tripod, I got the rode mic. I got the 24 70 millimeter lens and I got it because I want to start documenting more of what’s going on, while Blake’s not around and doing just more stuff and doing stuff like for my. For my point of view, you know, as opposed to just you know from a second angle, so step in our vlog game.
Hey, what’s up, hey did uh, you got a listing. Was it was it off the circle prospecting or something else? I texted you last night. I mean I hit the ground super super hard yeah. I first started yeah the fruits of those labors is coming to fruition. Anybody you know. So what uh, how much? How much? What’s the payment on a million dollar you just need to stay busy. You know what I mean, I mean just stay busy doing deals talking to people trying to put stuff together, just stay busy.
You know everyday, don’t worry about the results. Don’t worry about that listing that you missed on that road because you wasn’t sending mail outs to it. Don’t worry about all that there’s more than you can handle available there. For you, I mean there’s more than me. You can’t handle it all. So just stay busy. Just stay busy doing deals, you know, you know, don’t get discouraged, don’t lose the faith.
You know I mean closings are happening every day, so you know just keep moving forward and pressing forward and you know try to work harder every day than you’ve ever worked before. You know try to push as hard as you can and you know just learn and get better well bro. You got any further questions or anything. I can help you with for sure man just continue learning continue, grow and continue pushing.
I think you got it man. It’s the only difference in you and being where you want to be is just time. You know you just got to just keep doing it, for you know, keep doing it. You know, and in the next three to five years, you’ll be kind of where you want to be and then from there you can then decide. How far do I really want to take this? You know you just slip property severe item out as well or both yeah.
It’s not passive ma’am. It’s a lot of work. You got to fix the properties up, you got to fix, toilets. You got to evict people, you got a fine writer. You got to find renters, you know you got to you got to fix them up and flip them. It’s a lot of work. There’s nothing passionate with nothing passive about it.
Working at clothes really exciting. You know for me being in sales, but I don’t really feel like we’re in sales, like we’re doctors, they’re just trying to heal companies who have pressure points and every single day. You don’t really know what’s going to happen and I try to really plan out my day on the train in but and everything always changes based on what emo or a new project or a new idea, someone of the design team might have.
I would describe our team as very cohesive kind of like a family. I feel like I know so much about them, because we travel a lot together. We go to meetings together and I really value that we had a really good connectivity and relationship, and not just here locally in our New York office, but also globally, and how you know. We use things like slack to communicate with any single person in the office and not just you know, we kind of don’t really operate on hierarchy so being able to email or contact our CTO or CEO or even Jaden, who is the founder of the companies? Just really really valuable and it’s nothing I’ve experienced before to come.
They mean the world to me. They are just an extended part of our family and being able to constantly that with them with problems, because you know 3d is an emerging technology but being able to actually listen to their issues, and I just think relationships are the most important part of this job. We take you know everything very seriously from a relationship standpoint, we’re not just you know, an invoice to them, we’re a family with them.
So I actually believe that these user summits, that we do in these public workshops the chance for these companies who are usually competing brands, or even people who are small companies who have never met each other. To find someone who specializes in graphics or something like that and I’ve seen them start collaborating because of one meeting. That’s where I really get my joy from it’s. Connecting people from different industries and within the industry is but the unique thing about working at Clos is that every day is a new adventure.
We don’t really actually know on a daily basis. What’s going to happen, also the ability to work with almost every single major retailer in the world and brands being able to see their process and get a tour of their facilities and listening to what their vision is, and I think that’s really unique from any other Experience because all my past jobs, I was confined to I’ve one vision and one job, but I wasn’t able to see how other people were being affected by that and being able to actually do that on.
You know multiple trips and traveling to places like Manhattan, Kansas or Bozeman Montana, but also you know, Los Angeles, San Francisco, Seattle. We got to travel a lot and that doesn’t mean just being able to see companies but also new areas and new cities that I would never have the opportunity to visit, and that really gives us a unique perspective of what we do. I feel very aligned with the company’s vision and it’s really beautiful, because our main message of you know trying to virtualize every single garment on earth and basically connect people and merge.
The real and virtual are all like, always the North Star. What we’re trying to accomplish as a company, but the minor details that could become involved in the way, can always change and that’s actually really exciting, to know that we are very agile, but we do think outside the box and we don’t necessarily have to do things. One way and that can change as we explore what that process is like, and also the vision of just connecting people is something that you know it was a classic theme.
That’s what I’ve been saying, but that’s really something that we’ve worked really hard on to establish. You know for those of you who might join our team or want to join our team. I am what we look for. A lot is never-ending, curiosity and insatiable need to always explore and learn new things to bring new perspectives to our team, but that’s really what we look for. Additionally, we really thrive on empathy being able to understand what different people are going through, because that only just doesn’t work from a business development.
Standpoint of understanding your clients, but also internally, understanding that you know we’re all still learning and as much as you have so much experience as something someone else has that their experiences that you might not share and being able to actually share those experiences and have empathy For each other is really something I also really pride ourselves on. The company is that we are always listening to each other.
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To change in a big way: ( upbeat dramatic music ) For 519 Collegiate Anglers on spring break, it doesn’t get any Better than this Paris Tennessee on the Shores of Kentucky Lake – This is the seventh Annual Cabela’s Collegiate Big Bass, Bash Presented by Berkley, I think it’s going to be A real fun tournament.
‘Cause with the Multiple sessions, all the prizes and it’s Just kind of laid back having a good time pretty much A regular just five Fish all day, tournament You’re just grinding all day, Trying to get five bites, you know, But this one. It’s like Well, if you don’t, you have eight chances to win. Oh it’s a blast. It definitely gives us An opportunity to get out and just get back To the kind of roots of why we all enjoy the sport, We get to go out and You’re, not necessarily patterning fish and worried About this big part of the tournament, as Much as you are just finding that one big one And it’s exciting because Anybody out here can do it.
[ Narrator ] We’ve got a record Field on hand this weekend There’s an unprecedented 84, collegiate campuses represented They’re all hoping to cash in On the $ 30,000 total purse For those in the hunt for Cabela’s School of the Year, this event is worth Double points They can change in The blink of an eye, Especially with a Tournament like this, where double points, and all that I mean you – can see Someone shoot up from that was never even Really in the top 20, It’s just a huge game changer.
This is by far the most Points available tournament And I think basically Catching two fish, five and a half plus will Put us probably in first [ Narrator ] Nathan, Bell Fishes for Dayton, Tennessee’s Bryan College They’re in fifth coming Into this tournament, 100 points behind The current leaders of 2016 Cabela’s Collegiate National Champions Auburn University Angler of the year Is one of the most prestigious titles In fishing in general, depending it don’t matter, Which level you’re at And then team of the Year is just basically brawning that to the whole team Yeah, So it’s extremely Important to us Last year you know we Talked about it a bunch, but we didn’t.
We didn’t Set our sights on it. The way we have this year, That’s been the biggest goal: Everybody on the team to The officers on the team we first met in Fall this past fall. We said we wanted Team of the year – And we knew we set Out a plan, a budget to figure out what We can do to even to be the most effective Throughout the season and try to get votes at Every single tournament that qualifies for The team of the year [ Narrator ] Conditions, On Kentucky Lake this week have been favorable with water and air Temps in the 60’s and the bass beginning To push shallow, But things are about to change.
A big front is due To push through And due to potential Extreme conditions tournament officials have Made the difficult decision to cancel day two of this event. It’s going to change you Know it’s been in the 60’s here lately and then it’s Going to drop down to 31 in the morning at take off so — It could just Completely shut them off, They may stay where They’re at, but I suspect, it’ll pull them back.
They’ll try to get away. From that cold water and wait for it to warm back up, It’s still going to be A slow, fast, pre fright Fish are in every position. Deep shallow, you name it. So it’s going to be an Absolute awesome event: [ Narrator ] Weather reports, Calling for winter conditions to arrive late in the day, but the snow began to Fall just before sunrise When it was done there Was more than four inches blanketing, the hills? Of Henry County [ Cameraman ] Well so What are your thoughts, (, chuckling )? I think it’s snowing.
We didn’t know it was going to Be a blizzard this morning This is cool. I mean this is Great Big Bass, Bash: It’s fun. It’s fun tournament, [ Narrator ]! You can Keep up with the Cabela’s Collegiate Bass, Series on Instagram Facebook, Twitter and YouTube, Or just visit Collegiatebasschampionship.Com Coming up the collegiate Anglers are up against some challenging conditions We’ll get out on the water for all the highlights.
From Kentucky Lake in the Cabela’s Collegiate Big Bass, Bash presented by Berkley, Stay close, The Cabela’s Collegiate Bass Fishing series is brought to you in part by Cabela’s. It’s in your nature, Berkley catch more fish And by Ranger Boats. Still, building legends one at a time This is Paris Landing on The shores of Kentucky Lake, where a powerful storm Blew through overnight, bringing unexpected Winter weather Now anglers are up against high winds and near Whiteout conditions With angler safety in mind tournament officials, Are allowing anglers to trailer to the Ramp of their choice – Oh right now, it’s just Trying to get out there safe, You know with the snow Coming down and the wind so we’re going to hopefully Head up north and get out of the wind get in the cove start doing some fishing.
But so what’s the Game plan right now is to get out there safe [ Narrator ], We’ll check back In at Paris Landing later For now, let’s head Up river and catch up with one of the teams, For Auburn University – Oh my God, I’ve fished in sleet I’ve fished in rain, I mean I’ve even fished. In flurries before, but this stuff’s actually I mean look at this: It’s all in the console, ( laughing ) Right I mean I can make a snowball.
I’m Cole Burdeshaw, I’m Cameron Mercer Auburn University. Oh my God, that’s cold Spring break. This is the Start of Auburn Spring Break right here. I promise you this. It’s going to be fun today, but come tomorrow, we’re going Back where it’s like 70 degrees, I never thought my Freshman spring break would be spent in the snow. I figured it’d be spent fishing In the unplanned snow Dig through the Snow and find my rod.
Oh my gosh, look at my rod. It’s like Christmas. I’m unwrapping presents It’s a massive cold front, So probably it’s going to Do typical things It’ll, stick them Closer to cover, Maybe closer down to The bottom, what not We’re going to, I think our goal, we’re going to try To find some rock that is kind of out of the wind, that’s going to be you Know facing the sun Typical winter time. Stuff with a cold front, ( muffled speech, ) I’m going to throw the sissy stick.
( relaxing music ) Feels like a pretty good fish. Hey we’re going Across the scales About a three pounder, He might spare us Into the top 10, I don’t believe it. It’s a bass, They’ll bite in the snow, [, Narrator, ] Cameron and Cole. Aren’t the only ones on fish, Despite the extreme conditions, the water temperature’s Only dropped a few degrees and anglers are Reporting catches on a variety of lures, While some anglers are battling, It out in the blinding snow others are back on Shore, keeping warm and waiting for Better conditions, (, uplifting music ).
Well, it’s definitely snowing We’re waiting on the radar Looks like it’s going to quit here in about Maybe 30 minutes 45 and we’re waiting On the snow to quit before we launch that way, We don’t get everything, soaking, wet and They extend the day. That’ll still give us like Six or seven hours to fish so we’re just kind Of waiting to before we put in And get started [ Cameraman ]. Tell me what Y’All doing real, quick, Well we’re out.
Here, fishing, the – I honestly don’t know what You’d call this thing: [ Cameraman, ], A rip rap –, The rip rap dam, The bridge at Paris, Landing [ Cameraman; ]. They Sent out a text saying y’all can’t runs, tell Me illiterate on that. Well, I really Just don’t wan na put nobody in danger. I Mean look at this There’s no way possible. That you could run, I mean you, can’t see. 10 feet in front of you much less going 50 miles.
An hour down the water, so [ Cameraman ]. So what are Y’All trying to do now, Y’all just trying to Scrape a fish up too Yeah we’re just trying To get a 15 incher, I think if you get a 15 Incher, you may win something.’Cause. We got the first Weigh in at eight o’clock so trying to scrap something up: Okay, I’d like to welcome Y’All out to day one session, one Cabela’s Collegiate Big Bass Bash Session, one presented By Pro Wool Eagle, Claw Trokar and we do Have fish to weigh [ Narrator ]? First Up to the scales Auburn University’s, Cole Burdeshaw Burdeshaw put Her right there From Auburn University, This fish needs to be 348 to get in the money, and it is a 355 – You just knocked somebody out Good job here June Bug and big Buy bait finesse We’re just trying to Get a couple few bites, You know we’re Leading too many years so we’re trying to get Some solid fish up here, You’ve done it Now.
You’ve got that double Points for this event, We’ll try well we’ll Get back out there try to get another one Go right around front, Get you a picture made and Go catch us another one, [ Cameraman ] Is It cold up there Yeah a little bit [ Cameraman. ] Did You get a bigun, I got a big one, [ Cameraman ] Tell me about it. I mean it was just Rough getting out there Like the visibility’s Terrible on the main lake, so we just fished in the marina.
We we idled out a little bit then hit the rock walls. Around the marina And we got them, we Got all our fish within our first 30 minutes of fishing. It was. It was real good. It worked out well for us [ Cameraman, ] A 387. I Think is leading right now you going to be able to beat that I’ll. Take that yeah Kevin Van Horn from Indiana University, How many fish have y’all Caught today, Kevin We caught about 15 Caught about 15 Y’all have been on’em, It needs to be 387, come right.
Over here, let’s read it: What’s it say: 414 414 new leader In this session, Awesome job get that fish out, Show it to everybody, Good job What’d, you catch it on Spinner bait, On the spinner bait. First time, we’ve Heard of spinner bait [ Narrator ] Kevin Would go on to finish out the first session In seventh place, Mickendree University’s Taylor Schmitt, locked up fifth with One weighing 472: You moved it way on up.
Take that fish out A 472 [ Narrator ], Several other Anglers made a run at it, picking up some great Prizes along the way, But it was Gavyn Bridges: fishing for UT at Chattanooga, picking up The first win of the day Watch your head. There Gavyn come on in Put that fish there We may have bag and All bag and all We may have a lead change. It needs to be 414. What do you think it’ll weigh? I was thinking Four and a half He’s thinking four and a half How about 527 new leader 527 All right way to go: [ Narrator, ], Here’s A look at the results for session one brought To you by Prorule and Eagle, Claw Trokar, There are still seven Hourly weigh-ins to go We’re just getting started Coming up, we’ll get Back on the water for more from Kentucky Lake and the 2017 Cabela’s Collegiate Big Bass, Bash presented by Berkley (, upbeat, music, ) And now Ram Facts.
Brought to you by Dodge Ram and the all new 2017 Ram, 1500 ( upbeat music, ), (, upbeat music, ), The Cabela’s Collegiate Bass Fishing series is brought to you, In part by Yamaha Marine Reliability starts here: Garmin fight your fish Not your fish finder And by Henry County Tennessee (, relaxing music ) Welcome back to Kentucky Lake and the 2017 Cabela’s Collegiate Big Bass Bash presented by Berkley, The snow, is finally tapering off and the high winds Have laid down We’re back to the Business of catching fish, ( upbeat, music, ).
We caught a shower Off this point earlier, Yeah, Am I going too fast for you Nah, you’re, fine? Okay, It’s actually not that bad! Now I mean it’s cold, but it’s not not absolutely miserable [ Cameraman ]. What has that Done for your game plan, It’s changed. A little bit Made us slow down a little bit. We had some fish yesterday or the day before. Yesterday, in practice that were sunning themselves, On some sandy ledges and they’re, not there anymore, So we’re thinking they Just kind of pulled back a little bit We’re trying to get them.
.’Cause the water The water temperature dropped about four degrees, but it’s still really Not all that cold, So they seem to still Be hitting moving baits Just they’re, not wanting The really bigger baits Like we were catching Them on Thursday, We were catching them off some bigger chunk rock too. So I think they’re Feeding up there on those rocks a little Bit warmer water, maybe That’s my thought on it all ( upbeat music, ), [, Announcer, ], Okay, we are Ready to start session two Session, two is presented: By Bob’s Machine Shop, [ Narrator ] Getting Right into the highlights from session two Western Michigan University’s Macauley Kennedy scored valuable Points for his school and locked up.
Fourth, with His first catch of the day, McKendree’s Brendan Madden Took third, with 475 Thomas Soileau took Second, with one pushing the scales to 532, But it was Spencer, Guthrie From Kennesaw State stepping up and winning Session number two, I hope so 394 last session. Yes, sir, A 574 hold that fish up You just took over the lead. That’s the way to Get them going Hold that up for the camera 574 way to go, Hold that up there and Let everybody see it: [ Narrator ].
Here’s a Peek at the final results for session number, two Presented by Bob’s Machine Shop Moving right into session three presented by Cabela’s Louisiana State’s Dakota Sparks is at the scales. This is the baby compared To what y’all catch down in Louisiana, I don’t know sometimes You get around some big ones down there. But this lake’s got a lot of quality to it. How about a 563 Y’all put your hands? Together for him Get that fish out Dakota just look at it.
Tell us how you caught this one Caught on a Big Schwinn bait, Just kind of slow Rolled it on the bottom, a little bit deeper water, That’s the first we’ve Heard of a Schwinn Bait, All right Levi, Sharp Also from Louisiana State Y’all in the same boat, How much pressure You going to put on him for the lead He’s got me, He’s got you y’all have Already been out there, looking at them, In the boat, okay, Maybe you’ll be in second A 544.
Yes, sir second place 544 We’re throwing these Big Schwinn baits off in about 70 foot of water And just reeling them back up across that Ledge and those big fish are hanging out there. And just eating them as soon as they hit the ledge [ Narrator ] Finishing just Ahead of Levi and Dakota Bryan College’s Dylan Pritchett weighed one for 639 in third place Bethel University’s, Tristan Mccormick took second with 644 and it was Tusculum’s Corey Neece, bringing in the biggest Fish of session three: How much is it going to weigh I’m hoping seven And a half at least: Let’s do it 757 Way to go, Get it out, take a picture Good! Looking fish New big fish of the Entire tournament, Right now, if that holds up in this session alone, Presented by Cabela’s, you have a $ 1,000 Cabela’s gift card Hold that up for Kevin [, Narrator ] And here’s a Look at the final leaderboard for session three Presented by Cabela’s Remember to keep up with The Cabela’s Collegiate Bass Fishing series on your Favorite social media platform or just go to Collegiatebasschampionship.
Com Coming up we’ll get Back out on the water for more tournament coverage from Kentucky Lake and the 2017 Cabela’s Collegiate Big Bass, Bash presented by Berkley ( upbeat, music, ), (, upbeat music, ), The Cabela’s Collegiate Bass Fishing series is brought to you in part. By Costa Del Mar Sunglasses See what’s out there By Gill Marine Technical fishing gear Ram Trucks, guts glory Ram And by Bubba Blade, the ultimate sportsman’s knife.
Welcome back to the Seventh annual Cabela’s Collegiate Big Bass, Bash presented by Berkley From Kentucky Lake, We’ve got a record field of more than 500 anglers on the water and we’ll keep things moving as we get right back. Into tournament coverage I’m Brad Wyss from McKindree B-R-A-D W-Y-S-S., I’m Brandan Madden From McKindree B-R-A-N-D-A-N. M-A-D-D-E-N, I’m a junior And I’m also a junior We’re doing a lot of Power fishing right now Covering a lot of water.
I think the fish are Shallow fishing on shad, obviously you can feel The shad out here They’re all busted, Trying to get a reaction by us We’re catching out better Fish on transition banks There’s holes in and out Between these points And all in between these jocks, That’s where out better Fish have come from My name’s Caleb Fisk, I’m from Calhoun Community College, My name’s Zane Loveday Started out cold, wet and white, Nothing but white.
Snow everywhere We put in at Paris this morning We rounded the Bend at the harbor at six o’clock and Waves were rolling over the boat, so We turned around waited it out for a few minutes and then we decided to Put it on the trailer and went to another boat ramp, [, Narrator ]. This is Hunter Hatcher from Mississippi State University Caught a good fish. We were just coming. Down through here kind of beating the bank And got to a good point and settled down: And took some time working a little bit and Pulling a trap across it and snuck into a Pretty good one, Probably around eight pounds, We’ll see how it goes at The scale a little later [ Narrator ], Join us next week, We’ll head to the Scales with Hunter And then bring you all of The remaining highlights from Kentucky Lake And the 2017 Cabela’s Collegiate Big Bass Bash Presented by Berkley, If you’re planning a Trip to Kentucky Lake and no doubt you’ll Wan na plan your stay in Paris, Tennessee They’ve got all the amenities and they’re right on the water.
Fishing is one of our Main industries here, Of course, we’ve got A natural resource in Kentucky Lake – that’s Something you can’t duplicate anywhere and we’re Excited to have it, It brings us more and more Opportunities like this Collegiate high School professional: we look forward to them Kayakers and it just Grows and grows every year and we’re just we’re. Fortunate to have this in our community [ Narrator ], Look them up! At FishKentuckyLake.
Com To learn more about Fishing with Cabela’s Collegiate Bass, Tournament series go to Collegiatebasschampionship.Com, This has been a Carecotv Presentation, Thanks for reading, We’ll see you next week, ( dramatic tone, )
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What am I going to be doing for you, I’m going to be showing you the opportunity that you have by using google SEO and what is SEO search engine optimization? How can you scale a business using google all right and i’m going to jump in to get showing you a guinea pig quote, unquote and show you an eps aight that is not doing so well and the possibilities that it could be having if it invested into Someone that knows SEO pretty much and what does that feel we’re going to get you higher in the google rankings, because eighty-two percent your customers are going to google and type in whatever company or niche you’re in there typing housecleaning slower london all right, wherever you’re located In the country doing business and in the market alright, and then i’m going to jump in to you about facebook advertising, why should you mark it on facebook and how can you scale your business with facebook? Alright, so let me just drop right into the article so we’re on nap local comm.
You can visit us here for more information. Alright, so, as I understand you know, you guys are getting into, you may be getting into the house cleaning business, so your customers are going to want to go to google and type in house cleaning just like anybody else. So, according to google in SLO house cleaning is getting searched between 2002 2200 times per month every single month year round. Okay, just in that one area at about a 10 mile radius or so so, as you can see, we can have all the most profitable keywords that people are searching for on google.
So we want to get you ranked in all of these keywords. Alright. So how do we get you there? Ok, so google has an algorithm. It has 200 determining factors, but i’m not going to talk to you about all 200 because we’ll be sitting here for an out for hours, i’m going to talk about for the most important ones. All right, once we nailed these everything else, kind of falls into place. Okay. The first thing is: let’s pick a guinea pig, let’s pick on a website that is not doing so well, ok, so I chose to go with green cleaning service co.
Uk, okay and I am using a UK search engine for google okay, so this is local searches in Google. All right, these guys are ranked number eight. So let me show you this chart all right. So when you are ranked number one you control about thirty. Three percent of all the clicks, but when you’re ranked number eight you maybe get three or four percent and, as you can see page to you might as well be on page twenty because nobody’s really clicking on that page.
Okay. So let me show you this. Guy number: eight verses, the guy. That’s ranked number one: that’s controlling all of the business, that’s gumtree, alright! So here’s the guy, that’s ranked memory. Alright, green cleaning services he’s getting almost no traffic to the website, all right and here’s another metric that we can use. Almost no traffic to the website two clicks a month. All right. Now: here’s gumtree, almost a million clicks per month, a million visitors every single month.
Okay, granted there, a bigger company they’re, probably do business in other cities, but that is the potential market that you could be reaching by getting on google for these profitable keywords – and we have the information right here. Just how do we do it right? So again, i’m not going to talked about all that all all of it, but i’m using these guys as a guinea pig all right. The first thing when we go to their website, do they have what’s called authoritative content? Are they mentioning all of these services, all of the keywords and abundance? Okay? So, as you can see, these guys actually have quite a bit of content, but the problem is: they are not mentioning all of these keywords.
Okay, if you read through their website, it has almost nothing to do with most of the services that they’re providing. They need to be mentioning housecleaning, slaw, slaw, housecleaning and a whole bunch of stuff. You want to have massive amounts of content on the page, so these guys probably have about 1000 of 1500 words, but it doesn’t stop there. You want to add this is a large market. Okay, we’re competing with really really big companies all right, so we need to have a lot of content on the page and we need to be bolding out information, that’s relevant, so every single keyword we mentioned.
We want to have it in bold kind of like they have here, but there they have molded window cleaning and a tendency cleaning. They need to be bolding, housecleaning slaw. You know home cleaning, slog best cleaners and slob all that stuff. Okay, they’re only getting they’re not getting any visitors any month, maybe one or two: that’s it all right. So what do I mean by authoritative content? If you go to Google any type in elephant Wikipedia always shows up number one because of the authoritative contents.
Look at this page and less information on elephants, their evolution, what they eat everything I love using this example, because it’s true look at all this content. This is what your page needs to look like. You need to have like this much information on your page. If you’re going to compete in a large market, especially housecleaning, okay, because there’s so many so many competitors, but you can do it if you have the right process.
So what I recommend is building a brand new site all right for you guys, if you don’t have this a brand new site with anywhere between three thousand to four thousand words and this using all this keyword. Research building it with all these keywords in the home page and that’s just going to tell Google hey, read because Google reads content and if you’re going to rank for keywords, google has to be able to read that content on your page.
Also, photos like this need to be named correctly with SEO in mind okay, so this is very important. Alright and then you want to have your address in the footer. Okay, I don’t see any address here in the footer phone numbers. None of these phone numbers are clickable, this one’s clickable, okay, email in a top right corner, not clickable. Okay, that’s very important. The next thing your site has to be mobile-friendly, which they are.
This means because eighty percent of your customers are actually going to be looking at your website through a mobile device and an iphone or some type of mobile cell phone device. Okay, so it has to be mobile-friendly which they are so that’s good before. The third thing is local citations, so whatever I come to the search engine, okay, let’s go back to the search. You see that these guys are actually ranked at the top of this search and what’s happening here.
The problem here is there only focusing on this. One keyword: okay, they’re only listed as a local service – we’re here, they’re at the top of here, but they’re not showing up in this map. You don’t see them on this map above okay they’re. Only focusing on this one keyword, if you search all the other keywords. Okay, if I go to my google keyword planner, I can see that house cleaning is only can search, maybe 20 times a month, but there’s cleaning services, there’s house cleaning services, there’s cleaning companies, home cleaning services, house cleaners, maid service, home cleaning, cleaning company made the maids Clean house there’s all these keywords and they’re, focusing on just the one.
Alright, so almost no one is clicking. Most people are going to click from here. There’s about forty percent of all the clicks, actually more than that are going to come from here then they’re going to go to the local all right and you need to their spread there so spend they need to be focusing on all of these keywords. Okay, so you have to be at the top of the locals – that’s important, but you want to be in multiple keywords to all right: some examples to get there.
You have to be listed in google, yahoo, being yellowpages, whitepages, facebook and all that stuff and that’s going to build your local citations. It’s just online directories that tells Google hey I’m listed in all these directories. Take me more serious and give me higher rankings. Okay, the last thing I’m going talk to you about is pretty much the power of your website. So for these guys you know Facebook want to know how popular are you online? You know do people care about your website what other websites are mentioning you online, and these are called you get these through.
What’s called backlinks, okay, so right now, green queen has 10 websites mentioning them at 141 times. Okay, which is okay, but look at their trust flow. This is the quality of their site, which is 0 all right now. 0. Let me show you this chart. This shows you the quality meter, okay, so at a zero there at the lowest quality all the businesses on page, one of Google are going to have a 20 trust flow or high.
If they’re going to be ranked number one they’re going to be 20 or higher, and that’s where you want to be that’s the type of quality that you need to rank in your business and that’s the reason why they’re ranked number eight on organic rankings. Okay, all the way down here, all right, let me show you our website, amp local comm, to give you an example all right, so when I copy and paste this into here, ok, I copy and paste it into here all right and look at the trust flow Of this side of 21 links, 250 backlinks trustful, Oh 26.
Alright! So, as you can see all right, so, as you can see, this is off the charts that’s way above 25. So that’s the type of power that you need on your site. So let me show you an example: if you go to google for United States and you type in San Diego SEO, all right, you find amped local right here at number. Three okay SEO is probably one of the biggest competitive niches in the world. Why? Because the people that really know how to do it are in the top three and we’re in the top three for a 3 million population city.
Okay, so that’s to give you an example of why links are so important. Okay, so you want to have powerful links and that’s what we’re going to help you get there. Okay, so that, in a nutshell, is SEO, you know and hot, and how to get you this so get in a new site, getting a mobile-friendly getting caught great content on there. Getting the citations and the links is going to build you a powerful site and get you in the position to be where these guys are at getting 1 million visitors and slow and London and that they’re using in that area.
Ok! So now let me jump into facebook advertising. Ok, so you asked me to talk to you about how I can get you leads for maybe for house cleaning right and also for teleprompter enting. Ok, so I went into facebook and just targeted some of that just so. I can see like what the market looks like, so I went to slaughter in 10 mile radius. Ok, I targeted people that have a little bit more money, 2665 men and women, and I put a whole bunch of interest the people that would need to rent these teleprompters.
Ok, i’m not going to go into all of the details of that, but, as you can see, I would perfectly target a campaign. Ok and I could reach about 53,000 qualified people that are in the market for teleprompters alright, so we can mark it to them and reach them. Just like I told you about and we’ll be able to generate leads for that. Let me show you for house cleaning. Did the same thing: slow, England, 25 to 20, 26 or 65, but I targeted people that own homes on live in condos, there’s been a family-based home that rented homes, people that would actually need that service have a perfectly targeted campaign.
It’s right in senator green and have a hundred and sixty thousand people that I can reach all right. So, yes, we can target people based off their interest, demographics pages they like things they mentioned online and that’s how we’re going to put ads in front of people. So what does that add? Look like. Let me give you an example: all right, all right, here’s an ad that we did for carpet cleaning company okay, so it pretty much the advil to call out the local city asked the question they’re going to say yes to put links to landing pages, get them Get their special offer get their attention and get them to click on an ad okay.
One thing that we really like to do I’ll give you a better example, is create ads like this, where we’re offering a special offer. Ok, we asked a question that their answer. Yes to do you hate your, do you love your car, but you hate when its dirty? Ok, this is auto detailing ok, they’re, going to go out and clean people’s cars and wash them and detail them we’re giving away 50 percent off auto detailing package 30 people.
This week treat your car truck and artery to a treatment and our Auto Spa things of that nature and we click the call. Now that’s the call to action. Ok, fifty percent off so creating some type of special offer to bring people in your business and make them repeat. Customers is a great way to get business. Ok and it could be like a free trial. It could be twenty five percent off. It could be something for free right, then they click the add alright, and then they go to pages that look like this ok down.
This is for the carpet cleaning one all right, but you know there’s multiple ways. We can do this, but pretty much what it says is: do you want your special offer? The fifty percent off carpet cleaning sign up for the special Facebook offer 11 coupons left. They click this and we get them to give our name email phone number to send the coupon. Ok they’ll get the coupon. Now you have the personal information, that’s a lead that you can call to do business with, and then it goes to a page like this.
Hey due to the limit, no more coupons, please call first call basis to get your to get to offer and also special offer bonus. Offer will give you an additional bonus offer if you call now ok – and this is how you generate inbound calls – and this is all has to do with psychology – the psychology of the Facebook user – and this is how we can generate more business for you, whether it Be for house cleaning or for the teleprompter all right and the whole fun will be custom-built already targeted the audience’s that I showed you, but this will be your your.
We can target your. You know custom campaigns as well, just like this all right, so I really hope that makes sense. We can generate a lot of business and just to give you an example, you know I have this pulled up. These are some metrics from one client that we’re doing that were that’s doing auto detailing, and you know oil accident repair window tinting. He does all that cool stuff, and you can see that this is our cost per lead.
Okay, this is how many leads he’s generated, and this is the cost per lead. So we have three campaigns that we tested we’re going to switch this one back on. I think this evening, but as you can see we’re getting a lead for a dollar 33. Okay. This one’s for 378 and this one’s for a dollar 78 all right. Imagine having someone come into your business for a dollar. What, if we can get you a lead for a dollar? Okay, that’s huge, let’s say four: five dollars: what if you get someone’s personal contact? Information for five bucks and say you have a closing rate of twenty percent, which these guys have a closing rate of about twenty percent.
Okay, I’m sure that would be incredibly incredibly valuable to you if you can get an actual closing curl Ike 25 euro. Let’s put it in your money: 25 euros: okay for home cleaning for 300 euros; that’s a huge roi, okay same thing for teleprompter; okay! So that’s the type of business. Now, as far as how many leads I can get you and what the cost is per lead. Like I told you the first two to four weeks, that is the golden time where we find out your numbers.
You know we run tests, we run campaigns and figure out exactly how much we’re paying per campaign per lead and then tell you hey for 500 bucks. We were able to get you a lead for two dollars or three dollars now, it’s time to go up to, let’s spend two thousand dollars and scale your business. That way! That’s what you need to do, that’s how we do it, we’re not just going to jump, jump three, four or five thousands of dollars into a campaign, not knowing the metrics.
We have to figure out your metrics okay, so that, in a nutshell, is SEO and Facebook advertising all right, portela, Panthers and health claims. So we can do it. It’s doable! I’m really looking forward to helping you. You have my contact information, please reach out, and I look forward to hearing from you. So thank you so much for reading and I’ll be in touch bye-bye.
One tell me: what is your top secret secret? Firstly, thank you for having me it’s been really nice. I think for me, the secret of getting it isn’t really a secret precise talk where all the time I think, being consistent and in patient and staying like that. How do you think that every second person who has access to do you medium? How can that person become an influencer got it to you? I think that’s what we were discussing that everybody everybody is different and your personality is different.
So if your social media and your digital honey, it reflects your personality. That is the key for you Sandra. You know women more trying to make their mark on social media. Oh, I think don’t stop it. It’s like now is the time as well. It might already be a little too late because there are so many people over there. So just like start now,
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My name is Christina. I’m a social media, strategist and I’ve been working with some big and some small companies over the course of my career. In today’s article, I’m going to share some of my top tips on how to grow your following on Instagram. Before we jump into the article.
Here’s a little disclaimer while those tips that I will share with you today. It will most likely help you to grow your following on Instagram. I am all-pro burn your brand’s, so it is never about getting 100 K followers on Instagram or something like that. But it’s all about building an active community that actually is interested in what you post. If you’re like. Oh, my god, I love your chill already give me all things.
Instagram marketing then be sure to hit the subscribe button now. So how do you gain followers on Instagram, organically tip number one being clear on your niche? This might seem very basic, but trust me this is where so many people go wrong already, but you’re in luck, because you your way to this article and now you know that most likely you’re going to have to be even more clear on what your profile is.
All about if you’re, a business owner you’ve probably already defined your unique selling point focus on that and don’t go too broad. If you still feel unsure about what your unique selling point is figure that out first and stop stressing about aiding followers on Instagram. For now often, people approached me for social media help and then, while we talk, we actually realized that there are so many other insecurities around the business, then just not using Lidia.
Ideally, if you don’t really know what’s, your Instagram is all about others who have not either es I’m currently working on an amazing program for solopreneurs. That will help you with that. It teaches you how to be clear and confident in your business offer and how to attack dream clients for your business through Instagram marketing. If you want to hear more about that already be sure to follow me on Instagram tip number two write a kick-ass bio.
This goes hand-in-hand with tip number one. You need to be clear on what your profile is all about. To get this done properly. Generally, the Instagram bio is such an underestimated part. It is actually one of the first things that people see when they click on your profile and when they decide where they want, they want to follow you or not, obviously, you’re not going to gain powders from having nice, bio, there’s so much more to it.
So it’s like an indirect factor which definitely plays a big role, though so use the space of the Instagram bio to tell people what they will get from following your account. Are you interested in learning how to ride a king and violin give this article a thumbs up, so I know, and I can make a article on all things in scared, bio tip. Number three is a very obvious. One is to become more visible. If no one sees your account, no one will follow you, so you need to be visible.
The following is a strategy that not many people online talk about it, but it’s actually part of the hot sauce and growing your following on Instagram and you know, sharing is caring and I care so I’ll. Let you know here’s what you’re going to do go through hashtags in your niche and comment on other people’s photos do not just like them. You need to make a comment when you comment unopposed and stop just liking.
It you not only get seen by the author of the post because, let’s be real, if you have someone just it’s 50 likes you’re one of 50, but the comic area is always less crowded, so you’re to stand out way more for that person. If you actually make a comment on their post – and you also increase your chance to be seen by other people that also check out that post so doing, that increases your chance to be seen by the author of the post and by every single person.
That also sees that post. This is the great method to gain followers of Instagram and it works like a charm. Trust me tip number four create viral content. This is another overlooked growth method and I know you’re, probably like yeah. We all wouldn’t viral content, but we also all want to be millionaires, but here we are well. Let me tell you something: we all can be millionaires and we all can create viral content.
It would be too much to explain the ins and outs of that, but trust me. It isn’t so complicated to create content that goes viral, maybe not the you get invited by a viral, but a viral enough to really boost your Instagram following tip number. Five. Do more of what’s working for you in order to continuously grow your account you’re going to want to continuously analyze the performance of your existing posts, so just go through your post and check the metrics to see what has worked and what hasn’t do yourself ease perform Best or maybe you graphics whatever, it is, do more of that be aware, though, to keep an eye of all metrics, so not just likes and comments.
For example, a post might have gotten a lot of lights, but also pay attention, for example, how many Saints the photo got, because that also tells you that a piece of content that you created was actually really valuable. To your following, I like to say is that this safe is like the super light on Instagram, because it not only means that the personalize your photo, but actually, if they find it so valuable that they want to look at it again and save it for later.
So summed up analyze, analyze and ten times more and then act accordingly. My next tip is consistency. You’ve probably heard it a lot of times before and it’s always a bit blah and baked, but this is actually one of the key factors where people are not seeing the results that they’re aiming for you have to stay consistent. You have to stay consistent. That means you regularly upload and you regularly engage with others sounds really easy right.
I know it isn’t. Content unfortunately, does not fall from the sky and we’re all really busy. So it’s really hard for most of us to regularly put up the content, but we need to be doing that to grow on Instagram. Don’t forget to give this article a thumbs up or a thumbs down to. Let me know if you liked it and if you did like it, don’t forget to subscribe. I upload new articles every single week and as we’re speaking about that, since it’s my first article, I’m really interested to hear what topics you’d be interested in.
How can I help you, how can I make your Instagram life better, please, let me know in the comments below so we can make this a beautiful blog with lots of good information. Thank you so much for reading and engaging it was a pleasure to have you and see you next time that was awkward, but I’m offering
” All right, so today, We have a special guest Alycia from Sucuri. Thank you so much for coming on today. Yeah thanks, I’m happy to be here Awesome, so we’re Talking about what is a CMS and which one should you Use for your website, Can you tell us a little Bit about what a CMS is So CMS stands for. Content management system and it’s basically an easier way to put pages, live on your Website or blog post manage your image media Library all that kinda stuff Awesome and now, let’s Go over the top three CMSs, I’m going to be a little bit! Biased in this episode, That’s my disclaimer right there, I’m going to start with WordPress WordPress is the most popular Content management system out there today powers Over 1/3 of the internet, It has tons of plug-ins tons of options and it’s pretty resourceful And probably my favorite Reason for why I use WordPress is the community behind it.
They’re such a large community that that just all comes Together, there’s meetups, there’s wordcamps and everyone just helps each other out For sure, and I mean with 40,000 plugins almost like you, have no end to the kind of functionality you can add to your CMS Absolutely. So what are some other CMSs that we can possibly use For sure, yeah,,’cause everybody’s heard of WordPress, so Yeah Drupal is another very popular one.
It’s been described to me as Kinda, like a Swiss cheese, you need to be a bit more Technical to use Drupal, but it does have a lot Of different features compared to WordPress, it has A different user experience and ultimately it’s been Used for a lot of things like government websites, And that kinda thing because of its ability to be a little more secure in some areas: yeah Yeah and it’s definitely One not for like the smaller business type sites as Enterprise or large Corporation type sites right, Yeah, yeah for sure Yeah Joomla – is another really Popular one as well, It’s got a really good.
Community – and it’s got, I think, the second highest Market share after WordPress, Although WordPress is Like 30 % – and I think, like It’s, a giant Joomla’s like 6 %, so just A little bit of a gap there between the top two but Joomla’s, also a really awesome CMS to use You wan na make sure that you’re using the most latest version. If possible, There are two active versions: Available that you can use Yeah, you definitely wan na stay on the most recent branch.
Of any CMS, if possible, Yeah that’s just a best practice there. All right. Let’s talk! About really figuring out, which one should you use right Like what are some of the first Steps we wan na think about. Definitely you wan na Make sure that you know what your requirements Are for your website, So how does it need to Be for your users to use! How are you going to go about? Actually creating posts and what are the processes that you’re going to use as part of that And then once you have all that you can kinda look at each CMS and see what are the extensions and Themes that are available And see if they’ll match the Requirements that you have for your website, That makes sense and It all comes down to figuring out what’s right for you Like, I will stand by WordPress all day, but WordPress may not be Right for your situations, Figuring out those requirements, With those applications are super important, Yeah and usually a Lot of the CMS websites have a great community Because they are open-source, So tell us a little about open-source Yeah for sure.
So all Those top three CMSs they’re open-source they’re, also free, which is very important, Open-source, basically Means that the source code used to build WordPress Or Drupal or Joomal, it’s all open and available, and anybody can contribute to it as well Right on So that just means it’s Constantly being improved by the community and the Community’s also checking to make sure that, what’s Being added is secure All right, so we want our Website to look good right, So is that something to think About when we’re choosing what platform we use and how easy it is to create those sites Totally so different themes will have different attributes like They may have a sidebar on the left or the right, Or they may be all one column in a never-ending scrolling website.
Different themes will Allow you to accomplish, maybe what you need by Having custom backgrounds or custom menus, so you Wan na look at the options for your theme and you also don’t wan na discount like premium themes, A lot of premium themes out, there will add extra functionality, So you’re, essentially Paying for the theme, even though the CMS is free, That’s an awesome option. There’s premium plug-ins as well, Depending on what you Need the default themes that come with it are Sometimes a little restrictive, so you wan na take a look at What the default themes are: Try some different free themes and see what the options are to get your site to look.
The way you want it to Yeah and what was kind Of controversial at first in WordPress and 5.0 remember Gutenberg, Oh yeah, Gutenberg is essentially The new WordPress editor, The whole point is to kinda mirror the printing press of just Blocks and everything else, Yeah, what you see is what you get So as you’re typing — Whizzy, wig, Yeah whizzy wig, Thank you So as you’re typing Yeah, you see exactly what you would see on the website, So that comes default by WordPress.
It has made the experience. Especially for first-time users easier to create, Then there are page Builders like Elementor or Beaver Builder or WPBakery Builder, that makes that user-experience A little bit easier, If you’re going on the WordPress realm and really want something: That’s pretty customizable, you don’t have to be a Web developer or guru to build that website For sure CMSs are having to Make things a little easier, You know, there’s a lot of Different places out there that are creating website builders that are super easy for people to use, and so it’s helpful for These open-source CMSs to make the user-experience a little easier All right.
So another thing we probably have to think about. Is the hosting requirements We’re going to need for our applications? Talk us through a little Bit of what that looks like For sure, so most of These are running on PHP, so you want the most Updated version of PHP, especially if you want The latest features and to make sure that you’re Getting those security updates? Yes, So that’s really important.
A lot of hosting companies will offer one-click Install for most of these major CMS applications, Some hosting companies Especially when I first started creating websites – and I Was on a super budget, but also a very secure host, it took me a long time. It took me like three days to install WordPress and they have a famous 5-minute install You wan na look and see, and maybe talk to your hosting company.
About what the options are for getting this CMS Installed on your server Right,,’cause, taking three Days to get a website going just the beginning is not Something you wan na do There’s a lot of places out there that will do managed hosting Especially with WordPress There’s managed WordPress that has just already automatically installed some extra security features And then what most people End up going with is like a cPanel type Hosting Since it does have that one-click install with Installatron or Softaculous, Whatever they’re, using Totally Couple of clicks of a button and then it’s there, You can start building and Designing, however, you want All right, so the real Reason I brought you on to this.
Episode is really talking about security with CMSs They’re open-source. You Constantly have to update them, so there’s lots of things. That we need to really think about to make sure Our stuff’s protected Totally well with It being open-source not only are all the good People contributing code, but all the bad people can Also, look at that code as well and find vulnerabilities. So that’s something that a lot of people are concerned about.
Especially with WordPress being so popular, it is a large target. The CMS itself is actually quite secure because there’s a great Community checking things out. You wan na make sure that you’re Not installing more plug-ins than you need Trying to make sure that you’re keeping everything up to date. If you have a managed solution, They’ll, do it for you, Which is awesome. Yup, You wan na make sure That you have something some kind of security plug-in That’s monitoring your site, letting you know if there is A problem that they detect There are some that can also Add features for protection like adding Two-Factor Authentication, which is a second password on your phone that you need to enter in Order to get into your website There’s all kinds of Cool security, plug-ins security utilities that You can use with your CMS Yeah, I know with WordPress the top security plug-ins That come to mind, of course, Sucuri has This security plug-in, but there’s also Wordfence And then with having an SSL on your site, super important just to Encrypt that password,’cause, you have to login The beauty with CMSs that You can access them anywhere right, Yup, So you wan na make sure that wherever you’re accessing’em Your password isn’t being sniffed out by someone in the middle Yeah.
You wan na, be careful. You don’t wan na. Maybe do It in like an airport or coffee shop, Wi-Fi Unless you’re using a VPN.’Cause, if you are sitting There on public, Wi-Fi and there’s a hacker sitting next to you, they could sniff your password As you’re typing it in And then the next thing you know, there’s a bunch of spam pages on your site that you need to deal with. So what about firewall? I’ve heard that it should be important.
Should be added to the site, What’s the validity with that? Definitely one of the nice things about a website firewall Is that it will virtually patch your CMS? So if There is a security issue, essentially the firewall’s Taking care of that, It surrounds your website. And if somebody’s trying to exploit a vulnerable Plug-In on your site, the firewall will catch. That attempt and block it They’ll see a blocking page.
Meanwhile, all of your legitimate Visitors are being sped-up because of the global Network of the firewall and content delivery network, So we’ve figured out what Cms we’re wanting to use We’ve got it installed, how Do we go about documentation, learning the program itself? There are some awesome Resources out there, You talked about WordPress WPBeginner has some awesome? Training guides and tutorials There’s an awesome community.
For all of these CMSs, with very active, like support forums, That’s a great way to go about it And then, obviously, if you have a developer, Or something like that, that’s helping you get some customization. They can usually help you. You wan na make sure that You’re documenting everything as part of your website as well, so It’s just going to help you Later on down the line, if you know you have a List of all the users, all the plug-ins and that kind of stuff and you’re keeping that up-to-date Yeah, especially if you Have people on your team that needs to access the site, Giving them documentation on What they should be accessing, what they shouldn’t be, because sometimes the wrong click can Make just chaos happen Totally and good user passwords making sure that you’ve Got the right role levels assigned to your users? Whether they’re just an editor or author or contributor Right Those roles are usually built into the CMS to allow you to make Sure they can only access what they should be allowed to access.
You only wan na grant admin privileges to somebody for as long as they need it, and that kind of thing Now, with this website, I know many of the entrepreneurs or even solopreneurs out there with their stuff, has Many hats to wear right, Sometimes maintaining it, isn’t always something that they have time for Yeah. It may not be top of mind Right. What should we be? Doing with those updates Yeah, definitely I would say that it’s very important to make sure that you always retain Access to your property, your web property, So I’ve seen cases where a developer will leave a client and Leave with the passwords and then you can’t get Into your hosting account, or you can’t into WordPress, It’s not ideal, so make sure you always have access to those things And make sure that you’re just practicing safe security practices.
Throughout all of it Right on and with WordPress and Joomla everything else, we Talked about it earlier, make sure you’re at least going in there every now and then to update It to the next latest version: It’s not only for performance, but it is for security Yeah for sure I mean with some CMSs there might be different branches that are still being actively developed So having a firewall That can virtually patch and make sure if there Are any vulnerabilities you have a little bit of an extra window.
‘Cause whenever there’s a Security update released, the hackers are looking going. “: Okay, here’s the old file; “, here’s the new file; oh look: “! There’s the security flaw!”, So it can be –. Then send all our bots out Totally it can a matter of minutes hours after a security patch is released before there’s active attacks in the wild So definitely update your Sites as soon as possible, Auto-updates are amazing, WordPress has auto-updates on most hosts, Yeah and or you can hire developers like most designers or Developers will have like a website care plan, so you Can them just do it for you, If you’re using WordPress, Godaddy ProSites or ManageWP has the one-click updates.
So you can update all your Plug-Ins and your themes, You even have a safe update option. So what it does is It’ll update your site, take a snapshot of before and after and make sure they’re all the same. And if there’s an issue It’ll retract, back to it It’s a free option for you Yeah, that’s perfect! You hit on a good point, It’s not a set it and forget. It thing with a website: You need to make sure that You’re maintaining it And that it’s part of your business, it’s how your business looks.
So you should definitely Make sure that you have some kind of plan for keeping It up-to-date and maintained All right. The last point that we should really talk about is really your time and investment with the CMS of your choice. Talk us through a little Bit of that about that For sure we’ll you Wan na go in and realize that it’s going to take you Time to setup all the pages that you want Right: It may take you time to find the right plug-ins, so you wan na kinda think through whether You want to hire somebody or get some help with that To find the functionality and the look and feel that you’re after Definitely budget when It comes to free CMSs.
Well, you don’t have to pay for the CMS. So that’s helpful Right! But it’s customization and security and all Those things that you definitely wan na consider as part of the whole package of having a website On-going costs for domain WHOIS privacy, SSL certificates, Right firewall, All that kind of stuff, All that good things Totally yeah, there’s A lot of accessories that go on with having a website, So you wan na figure like I said at the beginning what those requirements are And then make sure you have a plan for how you’re going to budget and the timelines around When you wan na launch Perfect and with Drupal And Joomla they are, they do have that smaller market share, So there’s really specific requirements of when you wan na use those applications.
Those developers that you hire for Drupal or Joomla might cost more than a WordPress designer as well For sure yeah, and you wan na make sure that you’re really looking at the work that the developer has done and make sure that it Matches what you’re, after There’s lots of great Websites out there that you know can tell you more About how to pick a developer depending on what you’re after Well? Thank you so much for Coming out on the show today and helping us figuring Out what a CMS is why we should use one You’ve been awesome Thanks my pleasure.
Well, if you liked this article go ahead and smash that, like button, add a comment below on Something that you’ve learned and subscribe to this blog and ring that bell, if you’d like to see these episodes first, This is “ The Journey.,” we’ll see you next time.
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Now there are two versions of DaVinci Resolve the free version here and the studio version.
If you have a studio, dongle or if you’ve got the studio key you can plug in, then you can download the studio version here for your relevant operating system. Otherwise, pull down the free wouldn’t give DaVinci Resolve a try. Now DaVinci Resolve’he’s a huge program they’re, giving it away for free when you download it it’s compressed. So here we are in my downloads. You can see my zip folder that got created.
I can double click it to open and then drag this out and onto my desktop so that I can execute it now that we’ve extracted DaVinci Resolve onto our desktop I’m able to double click it to run it it’ll. Ask you if you’d like to verify it as a package you want to install, and now you have the option of installing various components associated with DaVinci Resolve. If this is the first time, you’ve run resolv’d studio, it’ll, ask you if you want to install the Postgres SQL database system which underpins it.
The other options you’ll have are DaVinci Resolve panels. If you do not have a physical Blackmagic Design panel, you can safely uncheck that additionally it’ll ask you about the Fairlight audio accelerator utility. If you do not have a Fairlight audio panel, you can uncheck that you do need DaVinci Resolve and the base version here. Further. You will need the DaVinci Resolve keyboards. If you have the hardware keyboard, if not, you can safely uncheck that and finally, with the Fairlight studio utility same story, so most users will only need DaVinci Resolve 16 or whatever version we’re on at that.
Given time that’ll save you some disk space and make it faster to install next, you click install the default DaVinci Resolve. Install folder will help you as you follow tutorials, as people will expect you to have your Luntz and compositions stored in this exact location. Finally, you’ll click Next and then install it’ll, install by copy and extracting all of the relevant application files. You will see a window pop up and execute some database rules may look confusing, but it is part of the install.
Finally, you’ll click finish and you now have DaVinci Resolve installed. If you’ve got the studio version, you will then be asked to put in your studio license key unless you have a dongle installed. When you run it, if you have the free version, it will not say studio right here when it launches and that’s it, that’s how you install DaVinci Resolve 16, if you’re just getting into resolve. Please click subscribe and you’ll see a lot of tutorials here on the blog thanks for reading and have a great day.
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I think you’re up in around Torrance today, but you’re based in Orange County, which is just up the road Peter and Kevin. I’m doing great John great.
To see ya and Kevin is a speaker, author, Sales Leader, with a proven track record of aggressive revenue growth, and what we want to talk about today is solution, selling wheel tip of the spear stuff, so um Kevin. Why do you think it’s still so important to focus in on? You know tip of the spear or top of the funnel solution selling well, at the end of the day, organizations aren’t buying a technology or a product they’re solving a problem or in a lot of cases, they’re trying to get to a new state versus a current State right and so, and so a lot of a lot of organizations are heading into you know say the latter part.
A lot of them are on calendar year, fiscal years, so having it heading into the latter part, and – and you know, a lot of companies out – there may be panicking a little bit about the numbers are not shaping up the way they they would like them to. What are some of the things that you think companies can and sales teams and sales managers can start to focus on now to really maximize the last part of the year.
It’s a great question. At the end of the day, sales success to me is about process and execution. You know, sales professionals tend to be highly intuitive and that’s not a bad thing, but it is a risk factor because it comes back to process and execution when you get to where you’re. Having struggling with your close rates, it’s typically a problem with qualifying or who you’re aiming for so anytime.
I work for an organization and try to improve their sales success. It’s a holistic approach because it starts to me again just like negotiation starts before the introduction sales success starts before you define your target market and prospecting, so you know, prospecting qualifying and closing those fundamentals, but at the end you need to be hitting on all cylinders Across the entire lifecycle of the sales cycle, but let’s face it a lot of organizations and sales manner and then spa be sales managers in particular get dragged into this.
It’s like okay, you know we’re running towards the end of the year. I’m going to dive into Kevin’s pipeline, but I’m going to dive into his late stage opportunities and I’m going to help him bring them home. I’m going to come in as a super closer and that’s where I’m going to focus how difficult it is it to get people to go back up the pipeline and realize that where they can make a difference and add value was actually in the early stages and Not coming in as the super closer you know, it’s there’s no substitute for experience right.
There’s. I think what separates the superstars are. The ones who’ve been hit by so many buses they’ve refused to get hit by that particular bus again, so they they protect and prevent. At the end of the day, you can still close on stuff. That’s dodgy, I believe, strongly in tools and techniques like a sequence of events and collaborating with the key decision-makers in that kind of communication back and forth, getting a good cadence back and forth so that there’s commitment on both sides throughout the stages and if you have To bring that in at the late stage, you still can, because that’s part of you know not just taking a sound bite off a call but documenting it with a follow-up email and getting their cut back and forth in that process, so that they are invested in The journey yeah and a lot of times, obviously you can you, can track what happens to you later in the process to what didn’t happen early in the process right so, as you say like getting that, cadence together and one of the things as we know, one Of the traps that people fall into is relying on only one or two contact points at a customer point married to that one contact right, it’s it’s a death trap, and yet we all do it.
It’s just. I think it’s human nature to try to have one partner that one coach, but it’s a flawed approach, especially an enterprise selling. I mean the days of one person. Have a signature authority on a large Spanish is long gone. Its consensus buying and you’ve really got to not just engage across the organization of the stakeholders that are effective, but you really need to protect against blind spot.
It’s because again experience helps and you can get taken out by somebody that’s way out and left field because, yes, the old saying goes, they all don’t have to say yes, but just about any one of them can say no yeah exactly, and I think Gardner has Some good statistics around the the average amount of people involved in a buying decision. As you go up, the you know the size of deal, and I think that’s something people should who are reading should just look at those statistics, because it might surprise you you might say well, I have deals of that size and I only know two people involved In the buying decision and they’re on average is eight.
So what are those who were those other six people right? It’s really trying to end, and I think it comes back to pain winner earlier I mentioned about trying to take them to a future state versus the current state. How you energize that and to me executive level. Engagement is done early early in the sales cycle and late late in the sales cycle. When it comes to approval and the rest of the times, you can kind of flood around with the heavy waited managers and directors, but the highlighting the pain and really you know.
Extracting that helping them understand the implication, you’ll spend the implication of the problem. It is really important because that’s how you’re ultimately going to get funding and and get deal approval. So when you work with them and talk with people nowadays in in some respects, the the landscape has shifted a bit and I think people have moved away from some of the fundamentals, because they’ve kind of got sucked into inbound.
Everything is coming in ready, qualified to you or theirs or their. I have this technology where, let’s face it, I could send their five thousand emails prospect emails today and I could sit back and say done my job. So how do ya? How do you help people can’t go back to the fundamentals and realize that it’s still the hard yards account? Well, it’s a tough thing and it’s it’s it’s context, specific so, depending on your selling model, in your specific business solution, where you affect an organization that types of companies you’re going after the fundamentals of conversational selling or psychology of selling and negotiation are always going to Be important in that one and relationship as selling is kind of come and gone with.
It will always always be relevant to have a relationship, but at the end of the day, in today’s world, you really jet to you’ve got to have a strong pipeline. If you’re going to have sales success because deals are going to fall through even the best of deal, sometimes drag-out, I mean technology sales, I’ve seen guys close deals at you know two or three sales people have worked on over a course of years, and you know I should them have fallen off and then finally, the timings right so there’s a lot that goes into doing big deals mm-hmm.
So what is the number one? What are a couple of the fundamental scales that you really reinforce with people that you think maybe there are being a little more overlooked than they should be well. The simplistic level selling is about prospecting qualifying and closing and at the end of the day, you’re trying to relieve pressure in the sales cycle. You’re not trying to be combative with your partner, it’s more of a dance than a knife fight, but I need to manage.
I think all great salespeople are control freaks to some degree, so you still need to manage any set expectations establish a level of communication of partnership in the process, because how many times have you heard a sales rep come back and all excited about a meeting a Week later, they call a prospect to find out where they’re at with it and the prospect, very barely recalls it and having the meeting trying to establish that and there’s a lesson from the like that bone donors.
They try to get you just one small thing get your client to do. One small thing get them to do you a favor one small thing, and that can be a progression that can build on that establishes a two-way, a back-and-forth yeah. No, I totally agree with you it’s that one where they come back, all excited and say fantastic meeting with the client, and you said: okay. Well, what’s the what’s that follow-up? Go I’m going to meet again in two weeks? Okay, what are they doing between now and to two weeks? And then what do you mean? That’s a well.
What action is the is the sell, is the customer or the prospect taking between now and the meeting? Well, none go great. You just got a continuation. You just go them. You just got another lunch date in two weeks you haven’t actually progressed the sale and that’s the old ABC always be closing. I think most people misinterpret what that managers all about. It’s not about lambasting your prospect with an end.
This block of closing questions. It’s about establishing momentum, momentum toward the close and, to your point, I believe, any objective at any point in a sales cycle is the next step. You’ve got to take that next step, so you know the the selling really doesn’t start until it’s time. Machines begin well a lot of times. The tough questions is closing on that step, whatever that isn’t yeah and and realizing the fact that you’re not you’re, operating on the prospects timeframe, so you’re the one who has to introduce some level of urgency into it because it may not be there, it may be There on their side, but it may not be too so.
Sales is a wonderful profession just about anybody, can get in and put the effort and they learn from their mistakes and grow and be successful. But at the end of the day you got to move the client and and that’s there you know you got to help. So you mentioned prospecting, and this is – and this is one thing that they’re you know that still seems to be a struggle and getting even probably more of a stroke because, as I said, people are getting spoiled by this notion of in the bounding fed hot leads And all of this kind of stuff and and backing off of good old-fashioned prospecting.
So what do you say to the people who maybe are neglecting the good old fashioned prospecting? Well, I say that prospecting is like fitness and if you’re prospecting for three hours, every third Thursday you’ll develop neither fitness nor effectiveness. If you decide take on a new fitness regimen and whether that’s walking two miles a day or something more intense, there’s lots of fear, uncertainty and doubt fun little confident we’re the right shoes.
All I forgot my music. Oh, I didn’t bring the right water. Oh, this treadmill sucks, you know at the end of the day, you’ve got to put those distractions aside and commit to the activity, because it’s about productivity results and feedback. If the productivities there, the results will be there. If the productivity is there and the results are not there, there will be mounds of feedback. The marketplace is self sharpening.
You just have to continue engaging, but to be an effective prospector. You need to not find a time but make the time on a regular basis. Yeah and you kind of got to embrace it right because it’s fundamental to what you’re doing and yes, we live in there. Unfortunately, we live in a culture today that celebrates short that doesn’t really and doesn’t really celebrate, paying your dues or putting in the hard yards.
So but you got to realize, as you said, if you want to be successful, you have to not just sort of go. Oh, I got to do my prospecting, but you got to say right got ta, do my prospecting and you have to recognize that the top of the sales funnel is a VIP very messy place. You take any singular activity. It’s tough to tie an ROI directly to that. It’s the old Wanamaker. You know half the money I spend on advertising.
I waste, I use, don’t know which half at the end of the day, you’ve got to commit, and I try to challenge people to have two or three very specific modes, because some people there’s so many social platforms. There’s so many engage, there’s so many ways to connect, have two or three primary and just commit to them, commit to them from an activity and a Productivity standpoint and the results or the feedback will come, and you also may be successful yeah and I think to Your point, though, I think it’s all and it’s always a combination.
It’s never one thing and I think that’s that’s the trap. A lot of people have fallen into, especially with all these tools that have come out where they think. Oh, if I just use this great like prospecting tool, I don’t have to do anything else and you go it’s never that simple. It’s always a combination of activity right and part of that human nature. I think if you look at the usage numbers on a tool, a phenomenal tool like LinkedIn Navigator companies, invest in at an enterprise level, yet very few.
Their sales reps take advantage of the monthly allotments of engagement, and you know at the end of the day, it’s about riding the bike not about when I say which bike yeah. So what are some of the other areas that you really focus in on helping people, and especially with one eye towards the latter half of the year? Well, so you want to close right. There’s lots of leads don’t age well, if you’re taking leads or you’re doing a lame job of engaging and not really just waiting for that thing to kind of self grow, that’s a challenge, but there’s opportunity to re-engage but you’ve got to be passionate.
You know, I believe, rule number one in sales is you got to drink the kool-aid if you’re not passionate and excited about what it is you’re doing how in the world you expected got in the other side of the table. The kid excited enough to make a decision and take action, but I think if you can re-energize, your focus maybe put some incentives out there, whether you’re self created. Sometimes we have to play mind games of herself just a drive through those hours of calls, but at the end of that you can reinvigorate a pipeline.
You just met approach it but very focused standpoint about what you’re seeking and again that’s the next step in the sales process. If you can’t get him to cross that bridge you’re not going to be able to get him to make the long journey ya know it’s. It’s a good point and I think that idea of keeping yourself energized and engaged – I had a great conversation, a number of months back with Santa misguides Kenton Lee, but he said that when he was prospecting right, he said you know.
If I make X amount of calls today and I make three appointments and I’m going to reward myself – we were reading a movie tonight. He goes. If I make you know all of my prospecting calls and I don’t make any appointments, but I’ve really worked hard. I tried I give myself a small reward because I put the effort in and that way it’s not an all-or-nothing. As long as I can look at myself and say I did everything I could tomorrow’s another day, I’m going to repeat it again right and getting some noise here, but oh yeah.
I know it’s you’re good. Hopefully it’s not troubling. At the end of the day, you’ve got ta hit the numbers, and you know you need to embrace it. One guy came out two years ago called the note quote: a look. If every yes is worth a thousand dollars – and it takes you four noes to get to that – yes, then each knows worth a couple hundred dollars. Yeah recognize that thank you for that. No I’ll call on you another time – maybe maybe not, but on the next celebrate that no because you’re never going to get your one.
Yes, unless you average, those four knows you’ve got to embrace the rejection, try to learn from it, but the end of the day. Don’t take it personal, it is always going to be a numbers game to some degree. You’ve got to engage at a competitive level. Yeah and I think that’s the point. I think it is always a numbers game to some degree. As you say, and despite everything, I don’t think that really changes and – and the point is it’s – it’s almost getting harder because we live in such a distracted society where people are so distracted all the time that, even if you do engage with somebody, they may have Every intention yeah, they may have every intention in the world of engaging back with you, but they get distracted, so you’ve got to keep going right and that’s persistence and it’s also being aware right because so many times we’re so busy talking in so many.
You know. Thinking about our own energy, but we’re not attuned to what the customers doing and that could be in a 1:1 conversation throughout the you know, solution selling in the whole gamut of factors, but you need to be cognizant that you’re, not necessarily at the top of the Prospects list, as far as their priorities, you’ve got to find a way to get in front of mine and yeah, and that’s tough.
As you know, I mean it’s really tough, because you want to close your deal and and it’s tough to realize that yeah the prospect. Maybe they really want to need what you have, but you don’t know about the 50 other things that’s competing for your attention. Right now, right, well sig, the late great Zig Ziglar said for every prospect you lose because you’re too enthusiastic. You lose 100 because you weren’t enthusiastic enough – and I know it’s not just about enthusiasm of people – feel when you’re genuine when you’re sincere interested in their problem.
Their solution you can persist and you feel like you’re, knowing them and you’re, leading on voicemails or you’re calling and calling and calling you know you could annoy them at some point. But at some point those emotions start to change. I mean I’ve had prospects where I’ve called and called and called and they’ve told me to stop, stop stop and at some point the time turns and they start to show a respect and they appreciate your persistence and then they give you a true attention.
You know, there’s no there’s no set answer it takes. It takes a grind, something yeah. It does absolutely okay, but we’re bumping up against the end of our time Kevin. But before we go once you get a chance to tell people a bit more about yourself what you do and how they can learn more about you, hey, that’s great John. I really appreciate, but before I do, I just want to congratulate you guys, because I know you’re evolved a pipeline or to a connected yeah Gartner Magic Quadrant.
We were, we were so excited about that it was our first year we applied, we got on it. The first year we got on it in a very prominent position, so we’re pretty thrilled about that yeah. It is a major it’s not just that the analyst kind of perspective, but you know a lot of people, don’t realize that’s measured on the completeness of vision and the ability to execute you guys are very highly rated on your ability to execute and to me that’s That’s what it’s all about in the vision you can pack in as as times go forward, but you’ve got to execute.
You guys are doing that. So it’s great to be associated with you guys. So I have Kevin Graham, have a and Kevin Graham speaks it’s my speaking brand I’ve been a sales training brand. I’ve even got a article brand that we do article for business growth. But if you go to Kevin Graham speaks comm, you can get a free copy of my latest ebook, the the sales success, the power of customer intimacy, which talks about how to really truly understand your customer.
Because that’s you know, as I say, if you, if you bear hug the customer, that not only tell you what the winning hand needs to be they’ll tell you when to play which cards yeah. That’s fantastic, listen, Kevin! This has been great. I hope you have a great rest of the day. Thank you. Everyone for tuning in my name is John Gould and sales pop online says magazine. Pipeliner CRM see all further expert interview really soon.
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