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How to Build a LinkedIn Network

That’S a huge deal. Obviously, LinkedIn has a strong Presence for all businesses, Let me ask you hopping on LinkedIn. What are some things I need. To do to get it organized Well, it’s important for You to make sure you describe every role that you had Throughout your career, Have a very professional headshot makes you bring your very friendly smile that will invite people in And then also don’t forget.

About those keywords, Yes,,’cause, that will Also help you to be found in a search also, you Really got ta think about what’s relevant. What would Be your target audience or the business you’re trying to target what would they be searching for and what do you want to come up as Like? For me, I do a lot with social media, so I’m definitely looking For people searching for social media help Social media marketing they want to know about Facebook Instagram Twitter, so those are some keywords that definitely need to be Infused into my LinkedIn So a question that get a lot When it comes to LinkedIn, I’m sure you do too is how do I build my network? What are some best practices And honestly I’ve just taken the approach that I give for social media, which is you don’t wan na just go and follow some random people just to grow your following.

You want to follow people that Are relevant to your industry or within your area, if you’re, a local brick And mortar business When it comes to LinkedIn, does it matter if I know the person Or can I just sum it up To me, it makes sense to Keep it very relevant like social media, but You’Re the expert, what I think it’s really important, that you have a reason for connecting You can connected with Someone you’ve never even met but use the things that are Right there in front of you, you have people’s description, so you need to learn something about them.

They’Re in your industry, and it’s interesting to you. And you wan na know more let that person know on that personalized connection request. So don’t too concerned like “. Oh, I don’t know that person,,” and “ They’re, going to think I’m weird,” they’re there to connect. So it’s okay, but make sure you let them you Know why you want to connect, So that’s why LinkedIn always advises, leave a note.

You’Re more Likely to connect right Exactly And that’s actually true, so with doing my career I do a lot of traveling and speaking so. I’M meeting Essentially strangers all the time and it always catches my eye when someone is connecting with me on Linkedin and then they say: “ Hey Emma. I was on Your webinar yesterday,” like right away. I’M like “ Dude, that’s awesome,,” connect. We are now on the same network.

So do you advise that? Is that a good practice? For everybody, listening in, like hey, leave a message of Why you know this business Exactly you want to make sure that you give them a reason. Why you’re reaching out? Because in all honesty, there’s so many people out there that are just hitting the connect button without sending a message? A lot of people do just disregard that. So you want to make sure You give people a reason to get to know you more And of course, every so often you want to make sure you follow up, make sure your network Is going to be relevant so make sure that you’re Following up with them – and you know a smaller More relevant network is os much better than A large one that just is not in touch Same with Facebook, I was Just talking about this recently with some local heroes, You know cool cool cool.

You have a large following they’re like “ Yeah, that’s social proof, right?”, Not necessarily you want to make sure that you check the hygiene Of that list of followers and ensure that they’re in fact relevant and pertinent to your network, All right, Sam, I think it’s Time that I confess something I don’t post on my LinkedIn and I definitely enjoy When other people do and I consume it, but I don’t know I just Don’T take the time to do it is that a big deal Is that a big driving Force of being on there is creating content.

What are your thoughts? It’S really important. To create some content because just going from a Casual viewer on LinkedIn, creating content makes you stand out More things that people Like comment or share, it increases your visibility and the whole point of Being on that platform is to be seen, and that’s what you want so you may want to take your Linkedin game up a notch Em. This is sounding a Lot like social media, It is And it’s okay to be personal.

You know yes, LinkedIn is A professional platform, but at the end of the Day it is social media. What’S the first word Social, how people relate And connect with each other. That’S what you want to make sure you do So don’t feel like a stuffy. Linkedin has definitely changed over time. It’S okay to personal! Well, I saw a quote, though that said LinkedIn is where humor goes to die: (, laughs, )! I know what people Are talking about with that, but honestly you make Of it, what you want, if you want to be connected with people that, like your personality, showcase it LinkedIn now has article You can also put yourself on article if you’re comfortable with that ( gasp ) Idea.

I could add this article to my LinkedIn. Well, I think so. Okay, Emma you said you want To beef up your LinkedIn game, so let’s start to think About the type of content we’re going to create, It’s really important A lot of people think you know, keep it professional Stay away from things that are like politics, And things of that nature that is important, but at the same time don’t forget you can’t Separate your professional and personal, I know, and plus people Like to laugh and smile, So it’s important if you want to share Some personal anecdote: it’s okay, but give people Some insight behind it like a day at beach, you Showcase that you’re having fun and you’re relaxing, but you can always tie back in the point that you’re not all about work.

You like to laugh, you like to get away. I love the beach It is important so that you don’t get burnt out very important in your profession, All right, Sam. This has been awesome. I’Ve learned a lot about LinkedIn, I’m a little less intimidated by it and I’m excited to go on There and update my profile Just thinking about what I already have in place with my social media. I’M Got that content calendar to keep my strategy on track.

It makes sense to me Correct me, if I’m wrong, I need to add my LinkedIn Into this content calendar Absolutely right, you want to make sure that you have a good goal. That’S feasible for you of how many people you Connect to on a regular basis, I suggest one to two per Week start out with that, because quality is way Better than just quantity, You want these connections. To mean something and be significant: That’s really building your Network in a responsible way, That’s a wrap.

You Just learned how to build your LinkedIn network be sure to like this article, Hey share it on LinkedIn, Also subscribe to our YouTube blog and ring that bell. So You’Re, not the last to know about our next article and –, Make sure you comment below and let us know what Is your go to message when you’re sending those Linkedin connection requests: This is The Journey, see you next time.

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Time Saving Social Media Tips for Your Business

So hey I’m Sam, and this is Emma. So I’m constantly knowing social media’s important and you need to be on it. Or your thought is I have to like. I have to comment. I have to constantly post Actually Emma. I know you’re the social media Queen here. So what is some of your Tips on saving time on social media, First and foremost start a social media content calendar.

This is a great way to help you plan ahead, also to help you get Creative with your posts, because it is all about quality, not quantity, So to improve the quality. If it you want to plan ahead, To get those holidays in there with some cool posts, Also think about it. This way you got Instagram Facebook Twitter. How often do you post I get that asked all the time And the worst thing you want to happen.

Is you wake up it’s Thursday and you Haven’T posted anything since last Thursday, So with Instagram, post At least once a week, But I recommend a couple times a week – Also take advantage of those Instagram stories’cause, that’s really to me easier to fit in because it’s more Raw unpolished content, So it’s a really great Way to some like behind the scenes, I know we’ve done it here on set And then for Facebook again post a couple of times a week And think about what photos, you can add, Show photos of your team Showcase.

Your expertise share something that’s entertaining and of value, Educate me and then Twitter. Now Twitter. You can get A little more frequent to stay on top of that newsfeed, So you can be posting every day Once a day, maybe twice a day and keep it short and sweet. Like me, And informative, I wasn’t going to say it And you might be thinking I’M a seasonal business, so I’m going to like take some time off with that social media calendar Eh wrong, Let’s say: you’re a hotel.

It’S the off season show me a picture of the beach Wish. You were here, Happy get excited about it. Take this and put it top of mind for your customers, your guests, so they don’t forget about you throughout the year Wow Emma! That’S all great and it’s Valuable information, However, I’m only one person And it feels like it’s a lot to do. Do you have any kind of Tips on how to kind of go about all that.

Yeah totally So I will bring up, Go Daddy, Social. We are a do it for you service, we’re on that team And we’ll take this Completely off your plate, After all, it’s a full time job So we’ll give you the Writers to handle all this, If you want to handle this on your own Rad, there’s hootsuite TweetDeck, those are scheduling apps, So that can help you to plan ahead and get that content. You know think about it ahead of time, Ready and it’ll post on your behalf.

In the future, I also recommend to Keep in mind, especially on social media, that you don’t always have to create original content, Which does take more time. You can also share content from relevant folks in your industry. So let’s say you have a restaurant and you read this great tweet from Bon Appetit. Oh, my gosh click retweet. There’S your content for the day and it’s super relevant to your audience.

Maybe some cool recipes and cooking tips, Or maybe you are a landscape artist and you read something about on homes and gardens or better homes, And you get excited about it. You’Re like this is something My audience will love Again: repost retweet And don’t forget user generated content. Your customers are already big fans of what you do. They might be taking photos of your food, your products capturing their experience.

With your services Pay attention to that when you’re mentioned and repurpose that Share it, retweet and That’S going to save you time, Just like the scheduling apps that I mentioned prior So I’m sensing a theme here that I don’t have to come up everything myself Exactly and that’s. What’S so cool about these Social media blogs They are very social and that, yes, it’s not always about You and it shouldn’t be Just dishing out your content, your expertise, sell, sell, sell.

You want to drive some Conversation and engagement with the help of your friends on social, Like other businesses in your industry, So I know one of my bad habits in the past is really just always being on social media. So do you have any kind? Of tips to kind of help with that Yes, you can definitely just set aside some time a window where you take that time to really focus on your social media content And also go and check out what other people are posting.

So you can get new followers. You can get eyes on your brand by just following, like minded people, And in addition to that, I’m a big fan of setting alerts and reminders. Oh yeah, I love to do whatever I can to declutter up here and take off my brain One less thing to think about. I am all for it. I live by my calendar, so I get that Yeah same You should see it mine’s color coded It’s ridiculous.

Oh mine’s bland So have an alert, Have a reminder and then, when that alert goes off this is your time to hone in and see you know who’s commenting on your post. Did you get any reviews And if you did take the Time to respond to those Read them and respond: In a personal manner, And any mentions that you have, Which I just talked about, User generated content: this is another great time to Check in setting that alert, like hey Sam, remember, see if Your customers are posting about you and, if so, acknowledge that, because this is clearly a Testimonial to your business, if they’re out there mentioning you Or taking photos of your services, your products Take advantage of it set an alert: Your users, your clients, your customers, they’re the best marketers for your business.

Another thing that I recommend for a good time saver is write out the copy before you post, So your caption. I see this all the time. With my influencer friends, They got that great shot, they’re ready to post that awesome photo on Instagram and then they’re Just hanging out stumped for words like Em Em Em. What do I say? I’M, like I don’t know, you’re putting me on the spot. So it’s something to Think and put time aside to put these captions, Maybe in a word doc, I often use my iPhone notes.

I see my influencer friends do the same So that way, they’re not rushed to come up with a witty creative caption. They have like this caption bank. If you will So you’re saying pretty much, you don’t have to do. Everything in the moment, You know you can plan it out Yeah and that actually brings up a good point. We’Re talking a lot about captions and having a caption bank if you will, But also have a photo Bank, so if you come across some compelling photos that you think you might use one day to represent your brand or Your team or your business store those in a place where You can easily access them And just put them out there.

It’S going to save you so much time versus that day, you’re coming in to the kitchen, You haven’t posted on Instagram in a week and you’re like already rushing to get the orders out, Be like oh team, get Together, we’re going to do a behind the scenes photo, It’s like no. This is our busiest time of the day. People need to be served. Customer service is still important, So get a photo bank it’ll save you time in the end, All right, that’s a wrap comment below with your Favorite time-saving tip And make sure that you, like this article, subscribe to our blog and ring that bell to make sure you’re notified when our brand new content comes out.

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SEO for Beginners – How to Rank in Search

And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’S a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.

I’M scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’S just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.

Com and What’S an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.

So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.

Only so if you serve a national audience or you Don’T have a physical location that you serve, then you Aren’T going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.

You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.

So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.

Competitiveness because keywords are things which We’Ll be talking about, you need to put all across your website. It’S these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.

If we change it to something. That’S less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.

It’S a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’Re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.

Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.

It’S not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.

Ultimately, it’s a robot That’S scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’M going to go into right now to show you where this is [: Nealey ] Awesome. Let’S see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’S go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’S a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.

This is what they see Boom. [ Nealey ]. That’S gross [, Morgan ]! That’S not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.

You can see with this website. They’Re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.

They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.

All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.

On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.

People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.

It’S Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.

Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).

Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’Re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.

So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.

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How to Optimize Images for Web and SEO

There are so many different ways you can go about that, but We’Re actually going to cover how to actually optimize Your images for web and SEO here on The Journey All right fun facts with Nealey time. Did you know that images are The second most popular way to search after keywords.

No, but that makes sense I mean people buy with their eyes right Absolutely so leveraging The power of images with your content is crucial And that’s why, if you want to really make your business stand out and be noticed, you have to leverage the power Of images with your content, So there’s a lot that goes into it and I’m not going to do. All the work for you Come on. Please help a girl out All right I’ll at least help you I’ll.

Take you through your own website and show you at home a quick demo of how to optimize your Images for web and SEO Perfect: Let’s do it Cool compromise All right Alex. So, let’s Check out some of the images on your website, so where do You go and upload your images, So I normally go to where it says: media [, Nealey, ], Okay. So let’s Check out some of the content that you’ve uploaded All right, so all burgers, I dig it [ Alex ], Nothing wrong with that.

So let’s check out one of these images Cool, so I’m noticing some good things and noticing some not so good things. Let’S dive into this little bit: Okay, Alright! So we’ll start with a good Start with the positive right. So I do see here you have Some of what’s called “ Alternative Text.” Now, when Google or other Search engines crawl, your site, it can’t actually see This delicious burger, All it sees is that it says “ image”.

It doesn’t know what to do with that. That’S where that Alternative text comes in so this one, you put awesome Burgers, which is good, it’s descriptive, shows Exactly what it is, But I don’t see you have it On any of your other images, So you definitely want to Write some type of description of what that is, that way, it Gets indexed by search engines because, like we said before, it is the second most Popular way to search Okay, so every image gets Its own alternative text Yeah, and you really Want to describe it too, The more descriptive the better.

This also helps for Visually impaired people that are on your site, That have screen readers So if they’re on your site, It’Ll have delicious burger it’ll. Have this or it’ll have that versus just going and saying Image is not very helpful. You got to keep the site successful to Moving on to title Your titles aren’t bad I’ve seen worse. I’Ve seen The ones that are like screenshot dash this date dash blah again, that’s not really helpful.

You want to be as descriptive as possible. [ Alex ], Okay, [ Nealey ], So this one says Beef dash blur dash bread and then some numbers. How do I make it better? So we can probably just Get rid of the numbers Again, it has to be Descriptive of what the image is all about, so beef dash blur Dash bread that one’s fine You want to have those dashes in there,’cause that’s! What’S going to Show up in the address bar [ Alex ], Okay, It’s also something that Google kind of takes a look at as well, And then WordPress saves in real time.

So as soon as I clicked Off of that, it saves So you kind of have the same trend here. Blur dash buns dash burger those numbers just get rid of the numbers All right. The next thing, You really want to look at are the captions of the image themselves. The captions are one of the Most read parts of a website so having something there again, As descriptive as possible, Now, if you got this image elsewhere, usually caption has the source Of where you got that image, These are your photos and Since you’re Alex eats food, so it’s yours there and Then description same thing As descriptive as possible: The more descriptive, the more keywords you can Add to your website‘s images, the better you are going! To be in search engines, [ Alex ].

So what would be a Good example for a caption here, literally just really describe it Juicy delicious burger. I can’t type today I really can’t type today With tomatoes, lettuce, cheese, And Dijon mustard sure, So it’s a pretty solid caption and I really cannot type today, Let’s add burger in there too, Oh yeah, maybe I guess Burger there. We go Nope, not there. Let’S put it right here, I’m struggling today, I’m just hungry.

It’S about that time. [ Alex ], ( laughs, ), A mustard burger Juicy, delicious mustard, all right All right now with this, it’s not really optimizing it for SEO. But it is optimizing it for your website itself. Now what you don’t want, To do is have an image: that’s like 5000, with by 5000 height, It’s way too large. My screen, Is definitely not that big? You want to keep them condensed If they are pretty big.

You Can resize them on a computer and re upload them? You can actually resize Directly in WordPress, by going to edit image, And then right over here, there’s new dimension. You Can literally just type say I want this to be 800 width, it will automatically Constrain it down to by 533 Click scale and then It’Ll shrink my image, so it’s not as large. You also use the plugin WP Smush, smush And it’ll.

Basically do What exactly what that is it’s going to smush your Images so they’re not as large, because also the faster Your website is the better search results. You’Ll come up with whether it’s text based search results or image, search results, Good to know perfect. Well, thanks, so much Nealey. Hopefully my great burger pictures will get seen a lot more now, Yeah Be sure to let us know. In the comments below what kind of articles you Want to see in the future Yeah and while you’re there make sure you smash that Like button as always Subscribe to, the blog and You can get this content first.

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8 SEO Tips for Your Website

Nowhere And so SEO stands for. Search Engine Optimization and it’s work that you do To make sure that you prove to Google and other search Engines you’re the best So for SEO. I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle And you and all of your competitors. You all have the same puzzle and we’re trying to prove To Google who’s the best which one of these puzzles Is the most complete My puzzle’s best? Definitely the best Yours is definitely the best.

We know that Does Google know that We shall find out Right But the thing is not Everyone has all 1,000 pieces, Some people are new, Some people have been Doing it for a long time, and Google doesn’t necessarily care that you have all the pieces in The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very Competitive space then yeah you’re going to appear on the first page, So these eight tips that We’Re going to talk about are going to help you to Start putting those pieces in to get started on your SEO.

Journey for local businesses Perfect. So, let’s jump into the tips. What’S tip number one Tip number one for local businesses: Everybody needs this. Is you need to create or claim your Google My Business Profile, Google, My Business? Is this Tool that Google has created that allows users to see all Of your business information in one place, We did a article all about This so go check it out, so you can deep dive, but basically, if you don’t have a profile, You need to go, create one and, if you haven’t claimed your profile, meaning that your profile exists.

But you didn’t necessarily do It or some user created that you need to claim it. So that you can update it with all the right information Right, You need to make sure It’S in your control, Don’t let it out to the World for anyone to add It’s yours, So tip number two is that you need to optimize your profiles, It’s great to have it created, but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else.

So that means having your Business name correct your address: your phone number, your hours of operation, Those are the basics that most people do, but optimizing it really Means going a level below that so adding photographs, adding your logo adding pictures of your building, so that was when people are Actually going to your business, they know what it looks like If you’re a restaurant include pictures of dishes.

And what you’re known for so that way, people have Lots more information when they’re, looking at your Google, My Business page, So those are the key things That you need to do to optimize If there’s reviews that are outstanding, you need to respond to All of those reviews You need to encourage your Customers to go and leave reviews, because that also plays a part In how you’re going to rank against other local business profiles, All right, Morgan What’S tip number three Tip number three: is you Need to add your business to relevant business directories.

These are other sites. That their main business is promoting other Businesses like yourself, and so you need to make Sure that your business, not only is there but the Information is correct and the great thing It’S an easy back link. Absolutely So it really helps with your SEO to make Sure that your business anywhere people are looking At these business directories, your business shows up All right, which brings Us to tip number four Tip number four is to Add your business address to your website.

It sounds pretty plain and simple, but a lot of websites don’t have that So again to increase your rankings. This is one thing that not Only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address. Very prominently placed So put it in the footer. Have a separate page about your location, Just make sure that it’s there Visible and very prominent All right so should We put a Google Maps thing on the site too.

Yeah that helps That’s. Visual People can click it. They can see exactly where you’re located the cross streets. So that’s Always helpful as well so just make sure that you actually have the address called out. And written out next to that Perfect, which brings us to tip number five, What’s tip number five, Make sure that your NAP is consistent across the web. What’S NAP, Name I like naps, I mean well ( laughter, ) Name address phone number, So you need to make sure That those three things are consistently formatted everywhere, So pick one and then Update it on your website, [ Nealey ], Stick with it, Update it on your Google, My Business and then update it anywhere.

Else where your website appears, If you don’t own those websites, Email, the owner and say: “: Hey: can you update this?” And most likely they will but just make sure it’s Consistent everywhere Perfect To number six, what do we got? You need to update your home, page’s, meta, title and meta description, The meta title and meta Description are things on your website that you control how your website shows Up on the search results, So whatever the meta title, Is that’s what will appear on the search engine results page and then the little description below This is a great opportunity for you to let your clients Know what you’re about So, if you are a coffee shop in Seattle, maybe you should have That, in your meta, title and description Put your location, Put more information about your business.

So that way, your users Know what you’re about Right and most website builders or applications that you use have a section for you. To add a meta title, a meta keyword and meta descriptions. If you don’t know how to go. In the backend and do it, which most of us don’t want to right So if you need help just contact, whoever you’re Hosting your site with They’ll, probably be able to help you get that information there.

Because if you don’t set anything Google will just assume Whatever it wants to put there – and it may not always be relevant to what you want to Invoke to your audience All right Morgan! What do We got for tip number seven Tip number. Seven is just to make sure that all of your other Seo elements are in place Make sure that you have great Content on your website Make sure that your Source code is formatted in the way that Google likes to see it, Make sure that you have a great number of high-quality backlinks that are pointing back to your site.

All of this will help with your local SEO. We actually did an entire article. All about the basics of SEO check it out right here, So it’s super relevant to make sure your site is structured in a Way that Google basically wants so on your site, those H1 Tags, like you mentioned it’s basically, a code On the site that says “, This is my most relevant Tag line,”, if you will So only one H1 tag per site.

Images are super important. Because Google cannot read images, but it can read text. So that’s that little description there Most website, builders or Applications, like Word Press, has a place for you to add those All right. Morgan, we’re On the very last tip, It’s been an incredible Journey # thejourney. What is tip number eight Tip number. Eight is To consider launching paid ads or Google guarantee, So if you’re not getting The results fast enough or the traction that you need Using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in, So you can consider doing these things Paid ads.

Obviously, it’s pay to play Whoop. You appear right at the Top of the search result, It’s amazing, but once Your ad budget is gone. You no longer appear there, But people click on the ads, They’re very effective. So I love paid ads. It gets you right to the top, but I’m not really familiar. With what Google guarantee is Give us the low down, So the Google guarantee Is basically paid ads supercharged, So you could pay.

Anyone really can pay to have their business. Appear in the paid ads, but the Google guarantee Takes it to the next level, where, if someone purchases the service through the Google guarantee And they’re not happy, they can get their money. Back, which is really awesome, So it’s Google vetting certain businesses and making sure that they Provide a great experience, There’s extra levels, you Have to do to qualify for the Google guarantee, but it’s really great and Stands out in the search results and people love it All right guys.

Those were our eight quick tips to help improve your local SEO. I hope you liked it I liked it Did you like it. Loved it, I thought you would Make sure you like this article Comment below on just Something you learned today Subscribe Ring the bell, so you Know when these articles are coming at your first, This has been The Journey. And we are signing off

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