We are Looking for articles to explore how Google handles energy consumption in Their data centers To do that. We build a search that incorporates some Alternative terms, so we get the best results. So, let’s put Google in our first Box In the second box, put’energy or electricity’, This use of the’or’ between The terms means we will get articles that have either of these terms See I Get 539 results, which is a few more than I want to review.
So, let’s add in some More keywords: I will add’data cent*’ with an asterisk That asterisk means That I will get both British and Americans spelling of centers. Then I can Add in’or data libraries or cloud computing’ When I have done this search, You will see, I get 64 results and the first two look perfect. If I open the second title,,’energy efficient data centers’, I will find that Addition to the full text I also find subject: geographic industry codes and Abstracts on every article, Those subject terms can be particularly useful For Example, if I want to know everything, about’data libraries’, I could simply Click on that link, There are also some helpful tools to Find on this page Over on the right, you’ll see a number of icons.
These allow You to easily email, send the citation or create a permanent link using the Permalink on the side, If you’d like to do this for multiple articles simply Click the’add this folder’ and go back to your results list. You don’t have to open An article to save it in your folder, For example, I can just simply click that Folder icon to the right, While the majority of the articles in this Database are full-text, some such as the first one are not What you want to do is Click this’find it at CU’ icon.
This will take you to a page that will Link you to the full text of the article in another database When you click on The link for that database, you should get the full text and in this database You can also email and print the article for yourself Going back to business. Source complete, remember, we selected a number of Articles that we thought would be useful. You can access these either by clicking The folder icon on the top or the’folder view’ over on the right sidebar Once I’m In there I can select the articles that I want to save print or email and if I Choose email: I can send this to multiple recipients.
The email will also provide The PDF, if included in the database and by switching to the citation format of Apa, I will actually get the citations for the articles as well Hope this was Helpful, please contact the Business Library if you have any additional Questions. Thank you.
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Since the mid 1990s and I enjoy helping teams, Explore agile and lean practices with the goals of improving quality communication.
And developer happiness If you’ve worked with Agile or lean practices you may be familiar with some Concepts that come from Japan, like Kanban or Kiazen, Both originate from the world. Of Japanese manufacturing and have since been Applied around the world to software work Kaizen is about making Constant small improvements and empowering individuals to discover and make those improvements. Kanban was originally a system used to monitor assembly lines.
And in the world of software it’s grown into a system to help teams prioritize work, manage Flow and uncover obstacles The term I wanted to introduce You to today is Omotenashi, which describes Japanese Customer service and hospitality, The application of Kaizen And Kanban software work is something that has evolved over time. My goal in this presentation – Is to share some thoughts on how Omotenashi might Provide similar value for us to start exploring how We might adapt concerns, adapt concepts from it to our work and evolve.
Beneficial practices, Kaizen and Kanban are Concepts from management in Japanese manufacturing so aren’t really part of every day life for most people in Japan. In contrast, Omotenashi is very much part of every day life in Japan and is a significant Aspect of Japanese culture In Christel Takigawa’s presentation to the International Olympic Committee, in 2013 she made Omotenashi the key theme of Japan’s successful bid.
To host the 2020 Olympics, She highlighted Japanese hospitality as something that set Japan Apart from the other contenders, She began her speech by saying “. We will offer you a unique welcome. “ In Japanese, I can describe It in one unique word “ Omotenashi” Now before I go on, I should Probably answer the question that might be on your mind at this point: Why is an American white guy on stage talking about Japanese customer service at a Ruby on Rails conference? I’D like to answer that question by way of answering another question, which is what do I think About when I think about Japan First, I think about the time I spent in Japan with my family.
My wife, Maria, is a second Generation, Japanese-American She’s an academic and studies; Japanese, Politics and economics She received research, grants that brought us to Japan. To live for six months in 2007 and again in 2014, My oldest son went to yochien there, which is Japanese kindergarten. She has relatives there and we’ve made almost a Dozen other trips to Japan over the past 20 years, I’ve been incredibly lucky to have the opportunity to Travel extensively within Japan and I’ve made several good Friends in our time there.
But having said all that Since I’m an American, my knowledge of Japanese Culture has inherent limitations and I have no relevant Professional expertise, so I’m not here to sort Of mansplain it to you, Instead, I’m here to Share what I’ve learned, in my time there from my own experiences, my wife Maria’s experiences and from talking with Friends, I’ve made there Having an outsiders. Perspective also has value, as it’s helped me gain a deeper Awareness of my own culture and learn from it’s differences.
With Japanese culture, So what are some of the other Things that I think about when I think about Japan, I think about so many things When I first worked on My draft of this talk, I filled it with slides about Japan’S high-tech modernity, its ancient history, Its cultural heritage, its wonderful food and even Its amazing manhole covers, But for the sake of making sure there’s actually some time, Left for our main topic, I’ll, unfortunately, have To skip all of that and limit myself to Aspects of Japanese culture that relate to the Omotenashi So with that in mind, Something I think about when I think about Japan is orderliness and societal respect.
I took this picture in 2004 back when pay phones were still a thing. This is my wife, Maria using a pay phone on a subway platform in Tokyo. Sometimes the most mundane things can tell you a lot about a society Notice that all the wiring Is not secured at all The power chord is exposed and plugged into an ordinary wall outlet. The handset chord is about the same as what you’d see on a home phone. This is because street crime and vandalism Are rare in Japan Compare that to an American pay phone where the only accessible Wire is the handset chord and it’s wrapped in steel.
Tokyo is one of the biggest Cities in the world, How long do you think a pay? Phone like this would last on a subway platform in a City like New York or LA Also note how spotlessly Clean everything is In case you can’t see. The picture that well the subway platform floor is immaculate and the chrome, railings and The wall tiles are all shiny, Which brings me to the Next thing, I think about when I think about Japan, cleanliness For anyone who might not Be able to read that it’s a sign in a Japanese Bathroom that says, “, please urinate with Precision and elegance” Things you may think Of as inherently dirty like public, restrooms or garbage trucks are just about always Really really clean, I think about politeness, personal Respect and friendliness Everywhere I have traveled in Japan.
I have always been made to feel welcome. This quote is from a friend of ours after she visited Japan for the first time, and I can’t think of a better Way to describe the feeling She said “, I just wanted to hug. Everyone” Japanese are known for being polite, but they’re not generally Known for being friendly, but they actually are, especially if you Venture outside of Tokyo, If you make an effort to engage socially, you may be surprised at the warmth of the interactions you’ll have, I think, about professionalism and decency, One of the things that Struck me the most in Japan, is that almost any full time Job will pay a living wage people are treated with respect, Regardless of their job – and you can pretty much always expect professional quality service As an example, Shinkansen The bullet trains – these are the trains that go very fast and go all over Japan and can get you anywhere.
About as fast as an airplane, These trains average 12 minutes between arriving at their last stop and then departing again. Five of those minutes, Are needed for passengers to get on and off, which leaves 7 minutes for cleaning the train. Typically, there is one person Cleaning every train car Those cars each have 100 seats, So they have seven minutes to pick up the trash on The seats clean the floor wipe down the trays at every Seat check for any lost items and since the seats rotate They also have to make sure to rotate them all to Face the same direction for the new passengers, Doing a job like that.
Well, In such a short amount of time requires having a Standardized set of tasks that maximize efficiency and it requires executing those tasks with Excellence day in and day out Now here I am on stage At a software conference excited to tell you about how They clean trains in Japan, It’s an ordinary job. But when done so well, it rises to the level of an art form, One that Harvard business. Students want to study – And this brings us to The idea of Omotenashi, Japanese customer service and hospitality A key motivator for why Things like cleaning trains are taken so seriously.
In Japan is hospitality In the US, we think of Hospitality of something we experience when visiting Someone’S home or maybe a hotel, but in Japan it’s also a key aspect of almost every business. When you do something like get on a train, it’s very much considered similar to visiting someone’s home in terms of how you should Be made to feel welcome Bridget Brennan, who is a Columnist for Forbes Magazine put it well in describing her Customer service experiences in Japan, She said “ wherever I ventured.
In stores large and small “ I experienced what would be Considered white-glove service “ back home, delivered with A kind of warm enthusiasm, “ and salesmanship typically found “ in black and white movies” Omotenashi is a combination. Of two words in Japanese omote, which refers to the public face that we show the world and nashi means without Omotenashi, means that your actions are whole-hearted.
Sincere And without artifice, Whether people genuinely Feel that way, while say working as a cashier at a 7-11 day in and day out is another question, but The main point is that customers experience The service you provide as if it was always true Uniqlo, is a clothing store company chain that started in Japan and Has since gone global, To give you a sense of the Quality of their service, Uniqlo’s, CEO Tadashi Yanai, said this when they opened their First store in Australia, He said “, there is customer service “ and then there is Japanese customer service” They spent a full year.
Training, the Australian staff to get them to a Japanese Level of quality service Imagine going through 12 months of training before taking a job at A place like The Gap Now, if you’ve been to One of the Uniqlo stores that have opened in the Us in the past few years, your customer service experience may not have stood out. As anything special, the quote in my slide here is from 2014, So this is just a guess on My part, but I think Uniqlo must have found it cost prohibitive to do this level of training as they rapidly expanded.
Globally in recent years, But to give you a more personal example when I was living in Tokyo, With my family in 2007, I was responsible for our boys each day, while my wife was working After dropping off my Oldest son at Kindergarten, I would usually find a Place to explore in Tokyo with my one and a half year old son, I found out about a department store that had a children’s play. Area on its top floor, So we headed there one day We were the first to arrive.
When they opened the doors in the morning and there Were no other customers Now in an American Department store, you might see the staff milling around and still getting ready for the day. You know this early in the morning, But in Japan there are There and they are ready to serve you Department stores in Japan also have more staff than in American stores, as You would never want to risk keeping a customer waiting.
Now I had to head across the main floor to the elevator on the other side, to go up to the play area and, as I walked with My son in the stroller lined up in front of me on each side every 15 feet or so was a staff person and they would bow deeply To me, as I passed by, I had experienced this before With individual staff people, but never with so many like this, and it made me feel like royalty. It also made me feel a little bit bad because I wasn’t actually Going to buy anything, We just wanted to go play with Legos and UltraMan action.
Figures at the play area. Similarly, if you visit A boutique retail store like a nice clothing, Shop and make a purchase when you leave the person who helped you will follow you out. The Door and bow deeply staying bowed until you’ve. Reached the end of the block, Westerners typically perceive this as self-less devotion to the customer. You get the impression That Japanese workers will do anything to please you, since you were made to Feel so well taken care of.
That’S certainly how I Perceived it at first, But this perception is The result of our own Western cultural assumptions, Where we presume a Hierarchical relationship That it’s a service provider’s job to do what the customer wants. That’S, not how customer Service works in Japan. As a customer, you are expected to respect the professional judgment of your service provider. And respect their expertise, If you are a customer Service provider in Japan and you have a customer Asking you for something that isn’t supposed to be! Part of their experience, that means things are Starting to go wrong, It means the customer has overstepped the bounds of their role.
It’S your job as a service provider to steer them back onto the correct path. Not surprisingly, this Happens most frequently with foreigners visiting Japan who naturally don’t know Anything about Omotenashi Situations like this put a Japanese customer service provider in an awkward position and they need to get things back on track as gently as possible, but also firmly To illustrate this. I’M going To show you a brief clip of a TED Talk from Dr.
Sheena, Iyengar She’s, a professor at the Columbia, Business School and is an expert on choice. Why people want choice, how they choose and so forth At first, I wanted to just paraphrase what she says here, but I realized that I really couldn’t do it justice, So here she is describing One of her first experiences when visiting Japan for the first time I knew even then That I would encounter cultural differences And misunderstandings, but they popped up when I least expected it.
On my first day I went to a restaurant and I ordered a cup of Green tea with sugar. After a pause, the waiter said: “ one does not put sugar in green tea” “. I know,”. I said “, I’m aware of this custom, but I really like my tea sweet.” In response. He gave me an Even more courteous version of the same explanation: “ One does not put sugar in green tea,.” “, I understand,”. I said “ that the Japanese “ do not put sugar in their green tea “.
But I’d like to put some Sugar in my green tea”, Surprised by my insistence, the waiter had to take up The issue with the manager Pretty soon (, lauging ), a lengthy discussion ensued and finally, the manager Came over to me and said “, I am very sorry. We do not have sugar” ( laughing ). Well, since I couldn’t have My tea, the way I wanted it, I ordered a cup of coffee which the waiter brought over promptly Resting on the saucer Were two packets of sugar ( laughing )? My failure to procure myself A cup of sweet, green tea was not due to a simple misunderstanding.
This was due to a fundamental difference in our ideas about choice From my American perspective, when a paying customer Makes a reasonable request, based on her preferences? She has every right to have that request met The American way to Quote Burger King is to “. Have it your way” Because, as Starbucks says, “ happiness is in your choices”, But from the Japanese perspective, it’s their duty to protect Those who don’t know any better ( laughing ) In this case the ignorant Gaijin from Making the wrong choice: Let’s face it, the way I Wanted my tea was inappropriate according to cultural standards, and they were doing their Best to help me save face, So she says at the end that they wanted to help her save face.
This is a common reason why You may not get what you want in certain situations. She didn’t realize that From a Japanese perspective, she’s unwittingly embarrassing herself by asking for sugar with her tea, So they are trying to Protect her from herself, There can be other reasons for these kinds of situations as well, which we can explore with A couple more stories: Here’s one from my own experience when Japanese customer Service professionalism collides with Americannotions of choice.
In 2014, we lived in a City in southern Japan called Fukuoka for six Months and near our apartment was a pastry shop called Anderson’s. It was a favorite, stop. Especially for my boys, as you can see in the picture here, You would get a tray and Pick our your own pastries and then go to the cashier to pay The cashier would also individually bag. Each of your pastries, I’m very eco-conscious. And this would bother me, It felt very wasteful to Me to use so many bags So one time using my Limited Japanese skills: I mustered the courage to Politely, ask the cashier to use just one bag.
Her response was to simply ignore me. I felt confident she understood me as I’ve had many other kinds. Of simple customer service, verbal exchanges without any trouble, My Japanese wasn’t comfortable Enough to feel comfortable pressing the matter further. But on future visits I tried a few more times and they would always just ignore me, So why were they doing this? It’S because they knew what might happen if they actually did what I asked I would go home and take my Sugar donut out of the bag and give my wife her egg bread and it would have sugar All over it from the donut and she would think to herself “ boy what a lousy job those People at Anderson’s did”, So in this situation, There are not just trying to protect me from myself, They are trying to protect Others from me, as well and by extension, maintain Their own reputation, Here’s a third and final example of a customer service situation.
Going a bit off the rails, This is a story. My wife Maria told me She was in a small tableware shop in Tokyo and was admiring a handmade tea caddy, which is for storing tea leaves. Unlike me, her Japanese is excellent and is actually good. Enough that native speakers often don’t notice her American accent at first She was chatty amiably With the store owner and said that she would Like to show the tea caddy to her friends back home in America At this point, his demeanor Completely changed He stiffened up and he said “, oh you’re from America, “ You’re not going to put Paper clips in it are you?”, (, laughing ).
This isn’t just about Protecting her from herself or protecting other from her It’s about protecting The product from her He would prefer to not make the sale rather than see it used incorrectly. This may seem a little extreme. So what’s really going on here Before I answer that question, I have to provide some context for the next short article. I’M about to show you My wife, Maria, has recently gotten into a very ridiculous, very Fun and very self-aware, Japanese, heavy metal band Called Maximum the Hormone Now, when you read articles on YouTube, they automatically recommend other articles that their algorithms think you might like, and so she came across a Article by Marty Friedman, So who is Marty Friedman, He’s the former lead guitarist for the American heavy Metal band Megadeath: It turns out that he has lived in Japan for the last 16 years and Has his own TV show there? So I give you Marty Friedman, proving some advice for First time, visitors to Japan in an interview he did With the online magazine, Metal Injection and it Turns out it’s perfect for what I wanted to say: About this experience, Maria had while shopping for a tea caddy, That’s one of my favorite Things about Japan, customer service is off the charts, Just wherever you go.
Whatever you try to buy even from a convenience, Store fast food chain high end department store The customer service is second to none. They will really make Your experience great, but one thing I want you to know, is unlike America and sort of like Europe, special orders are not Really going to happen This on the side or this with extra sauce or this with no sauce, pretty much. Take that out of your mind and you’re, going to have a Much more enjoyable experience The food is so incredible, Just go with it.
I mean how many times do You go to Japan in your life, you know what I mean It’s their way and if they Try to do it your way, it’s not going to come out right and they’re, not going To have the same pride that they would have In doing it their way, So if you get refused, please do not mistake. That for unfriendliness, Please understand that What they’re doing that’s their way and they Want to give it to you the best way they can A lot of restaurants.
Don’T Allow you to take food away like doggie bag type of things, That’s mainly because They don’t know exactly how you’re going to Deal with it afterwards and they want you to have it In the best possible form, So tying this back to Dr Iyengar’S, tea and sugar story, my pastry bag story and Maria’S tea caddy story: you can start to see the common threads There’s a very strong Focus on providing service according to strict Standards of excellence, The salesman Maria was dealing with, definitely went a bit Too far with his comment, but it’s an expression of His worry about a customer not having the right Experience with the product So there’s a reason: I’m Focusing on these stories about customer’s desires, Coming into conflict with the professional standards of Japanese customer service providers, because that’s where I think The most interesting lessons are for us.
There are three lessons that I thought of The first lesson is about How we, as developers, do our work and how we Work together, as teams Omotenashi, entails a rigorous approach to achieving consistent Excellence for everything from cleaning trains – To hosting the Olympics and with developing software, we have standards and practices that allow us to achieve. Excellence as well, And you have them right In most of the places I’ve Worked over the years when I started on the job, my team didn’t have things Like a definition of done or mutually agreed upon, Ways of doing things like testing or pair programming, Or if we did have them, they weren’t followed With any real consistency, I just mentioned the definition of done and, if you’re not familiar with this, it’s essentially a checklist Of tasks you should complete before saying your work.
On a feature is done, The checklist is something your team works together to create, and it should evolve over time as your team’s practices grow and evolve. It’S purpose is to help provide your team with a shared understanding of what it means to do. Quality work When you don’t have a mutually agreed upon way of working in your team disagreements. Typically End up being resolved by someone asserting authority, Or by whoever decided to push their position more aggressively or a situation may end up unresolved lingering to plague the team again, the next time it comes up Over the years, I’ve worked At major universities, medium sized tech firms, small Venture funded start ups, consulting shops and non-profits, and at all of these places, I’ve experienced team Environments like this, where there are always some areas of significant dysfunction, Maybe I’ve just been unlucky, but I’ve heard many stories like this from friends over the years as well.
So my impression is that these situations are more common than we might think. This has led me to believe That, just like every family, every organization is dysfunctional. It’S just a question of in What way, and to what degree, Just like with families, what you experience on a daily basis, naturally becomes to Define your perception of what’s normal, making it easy to become Blind to the dysfunction and the cost over time of That blindness can be high in terms of its effect on quality efficiency and team morale.
This happens because people are unwilling to have hard conversations or they don’t know how to have them, or they don’t have the Organizational support to have them In addition to that challenge, there’s a whole other challenge. As an industry, we are still figuring out the best way to do things. So, even when you can Bring your team together: it’s not always obvious what The right way forward is On any given day.
You can go online and find people arguing About whether Scrum is great or should just die in a fire or whether application Monoliths are bad design and we should all just Switch to microservices or whether test driven Development is dead, The world of software Development is like this because our industry is fairly Young compared to others, This is both a blessing and a curse. It’S a curse because it makes it hard to figure out how to proceed when you’re hearing really Smart and experienced people tell you really different things: About how to do your work, But it’s also a blessing because it means we have the opportunity to participate in the conversation about where we’re all headed, to learn, different ways of working and decide for ourselves.
What works best for us, So I encourage you to have conversations with your team that might be hard to work towards being on the same page for things like testing strategies having a definition of done, code, reviews, pair programming and so forth. Having those conversations first requires having an environment of Trust and mutual respect. Sometimes you have to Build up that trust first, but when you do, I have found that having a mutually agreed Upon way of working is really empowering and promotes team harmony, quality And job satisfaction, So everything I just said is about teams.
The challenges are even greater. When dealing with clients, whether it’s an internal Client in your organization or you’re, a consultant Working with external clients, The Japanese customer Service stories, I’ve shared have all been one time: retail Or food service interactions In our world, we have Ongoing relationships – This is a huge difference, Doing things like ignoring A customer’s request as a way to solve a problem like the cashier at Anderson’s Pastry shop did with me: that’s really not an option for us All the mistakes you can Make working with clients over the years I’ve made them.
The most common mistake is over promising and under delivering Unless you’re lucky enough to have an especially Enlightened management you’ll always face pressure. To do more in less time, I’ve done things like meekly saying yes to impossible deadlines. And then I exhaust myself and cut corners to try to make it happen. The end result is almost always damage damage to the code, quality stress and damage to your health and damage to the client relationship, Where, even after all, that they still end up with some combination of missed deadlines and buggy code.
To give you a sense of what I mean, this is a chart I made after I started as the Director of the web team at the University of Pennsylvania School of Medicine, It’s an effort allocation chart showing the number of people we would need to do. The work expected of us For the upcoming six months, compared to how many People we actually had The blue bars represent the staff we had, which were assigned to meet the needs of specific departments and small teams of Mostly one or two people, which meant the team sizes, were too small, but that was a separate issue and the red bars represent The number of people we would need to do the work that was actually expected of us Until I got everyone together to make the estimates That informed this cart, we didn’t really see the big picture of the situation we were in.
The team had never done. Estimating like this before, We used, what’s known as the Swag estimating technique to generate this chart If you’re not familiar with The term it stands for Sophisticated Wild Ass Guess, ( laughing ). So it’s by no means perfect, but it’s very valuable for Proving a general sense of scope and scale when you’re looking at a long time horizon and many projects, Almost all the demand.
In that tallest red bar was coming from one department. They had a history of always Getting what they wanted if we ever pushed back, they Would escalate their demands politically through the School’S administration to apply pressure Prior to this, we had no means to really Respond to this pressure other than to just give in These demands for projects Also came, of course, with deadline pressure, Which meant we would rush and not always do our best Work leading to more suffering for us in the long run, With bugs unhappy clients and poor experiences for users, This marked the start.
Of a very challenging but very worthwhile Transition for the team We discussed and implemented Good engineering standards and practices and stuck with them Over time. This allowed us to deliver more maintainable and less buggy code, giving our customers and Users, better experiences: We also adopted agile workflow And project management practices that allowed us To articulate and visualize the bigger picture of what was Going on with our projects Together, these changes Gave us the ability to do something analogous to what Japanese service providers do when faced with difficult situations, We were both protecting The client from themselves and protecting the Product from the client Importantly, these changes also Help us develop the ability to have productive Conversations with the client about how we had been working, Together over the years and how to find a better way forward, We even learned how to protect other clients from this client by developing skills for estimating and making data and charts.
Available about our work to all departments, we were Able to provide transparency on where our time and effort was going, which enabled other Departments to participate on a more equal footing and the higher level Political conversations that would determine our team’s Overall effort allocation So having standards And practices is good, but a huge part of what we do. Is creative problem solving Every project we work On is a unique creation, not quite the same as any other On a regular basis.
We are called upon to be insightful and ingenuitive To solve new problems, This is very different from The Japanese customer service stories I’ve been telling you, which is all about consistent Adherence to standards and providing service in The same way, every time An American friend of mine who lived in Japan for Many years said this, He said “ in Japan. I consistently Get very good service “ In the US, I’ve had the worst service “, but I’ve also had the best.
”. So what is he getting at here? At this point we know About the high quality of Japanese service and If you’re from the US or have spent any time here, you know about the terrible Service that can happen, But the best service he’s talking about is when you’re provided with Creative problem solving When Marty Friedman was Saying to try not to customize your order at A restaurant in Japan, that’s not such a big deal if we’re just in the realm of preferences, but what, if you have a food allergy When we were living in Japan? In 2014, we became friends with my Japanese tutor and her daughter had a food allergy.
She told me that going out to eat in Japan was often a frustrating Experience for them, While staff were always very willing to provide information about Items on the menu to avoid trying to customize an Order was difficult When they visited the US and when we went to good Restaurants with good staff, she was thrilled at the Service they provided Waiters would usually say something like “. Oh, it’s no problem.
“ I’ll talk to the chef “, We’ll see what we can do. “ We’ll come up with something That’S just for you.”. There are parallels here for the kind of work we do with software. Creative problem solving is Essential to the work we do and we need to incorporate It into our standards of what it means to do quality work. To give you an example, creative problem solving Can sometimes even call for pushing back on a client’s requests and educating them on possibilities? They hadn’t thought of When I was working in a consulting shop.
We had a client whose Business was to make buildings more energy efficient. They would retrofit buildings with new windows doors Insulation so forth. They wanted us to build an Online calculator for them for prospective customers To provide information about their buildings and then receive cost savings estimates They already knew how they Wanted us to do the calculations, but, as we became familiar with everything, we had an idea for what we thought might be a better way to do it.
We asked if they had Actual cost savings data from previous customers, and they said yes, So we said great if you’re willing to Share that data with us, we can do some statistical analysis and use that to have The calculator provide more accurate estimates, They seemed intrigued, but Also a little apprehensive, They said. Well, you know, we’ve always done it this way And they hadn’t worked with us before, and so they weren’t sure How much to trust us So they said no! No! At that point we Could have just said, fine and just gone ahead with their approach, and they probably would Have been perfectly happy, but instead we came back and offered to develop and Run an initial analysis and share the results with them and show how it had Compared to their old way, We said if, at that point they still wanted to do it their old way.
They wouldn’t have to pay Us for the time we spent on the analysis, So they said yes And once they saw what we did and stepped them through it. They really liked it and Adopted our approach Now, there’s a whole talk. I could give on interview, clients and Eliciting business requirements, but my point with this example is to illustrate the Value of asking questions and creative problem solving The key question is: where does a situation call for adherence to professional standards in order to avoid giving in to unrealistic demands, and when does it call for client, education and creative problem solving? I believe the answer is that many situations call for both.
You want to adhere to Engineering standards to maintain quality and moral, and you want to offer Alternative creative solutions to problems when necessary. This is the key point of my talk. There’S a lot. We can learn from Omotenashi for ways to think about. Having high standards and achieving consistent Professional excellence, but, given that the nature of our work is also about creative problem solving, we also need to always Be open to new ideas and new ways of doing things.
For example, if a deadline must met – and we don’t have enough Time to do the work well, can we defer certain features until later, or can we start with simplified version of certain features Or are there other creative Ideas we can explore that don’t require compromising quality or putting the team on a death march. These are the kinds of questions we need to be asking, But how exactly do we go? About having these kinds of conversations with clients, conversations that can often be difficult In the world of Japanese customer service customers are expected to respect the professional judgment.
Of their service provider In the world of software development, we’re educated on programming, languages, frameworks, tools, workflows, but we’re not taught how to behave. We’Re not taught how to clearly articulate and diplomatically present and defend our professional judgment. The key part of the education Of doctors and lawyers is how to behave with their Clients and coworkers Doctors know how to handle themselves in the pressures of an emergency room or how to persuade a patient to make more healthy choices By cultivating a perception of knowledge and expertise for their professions.
Doctors and lawyers are typically treated with great respect, even when they have things to say that their clients don’t want to hear Now. I’M not suggesting we All have to go to school for a million years like Doctors and lawyers do and spend a million Dollars in the process, But I am suggesting, is that if you want to be Seen as a professional and treated like one, that means pursuing technical excellence, providing creative problem solving standing up for the quality of your work and always being courteous and diplomatic, ( speaking a foreign language ).
That means the end ( audience applauding ). My slides are available at the link here. You can find me on Twitter @ mtoppa, I’m going to leave you with another short little article. This is a moment of Zen. This is an example of Creative problem solving and team work – These are my two boys when we were in Japan in 2007 and we were living in a small apartment In Japan. They call it a 1LDK. 1 means it has one bedroom.
L means it has a living room D means it has a dining room, which is also the living room And K means it has a kitchen which is also the diving room, which is also the living room, ( audience laughing ). So this is a small place. We had set the boys up in the bedroom and my wife and I put a bed in the living-dining-kitchen room. So this is the morning My boys are having breakfast and my younger son decides.
He wants to have access to my older son’s drink, But doesn’t want to have to Bother moving that drink So together they construct An extended straw – And you can see my wife In bed there still furtively trying to get some sleep: ( boy, laughing, ), ( boy, blowing bubbles, ) ( boy, blowing bubbles, ) ( boy, laughing ). Thank you very much. ( audience applauds ), (, upbeat music, ),
Thank you for visiting my post about the video I found on Youtube. I hope it gives you a little insight into customers and how you should treat your customers. Remember, I appreciate you and what you have to offer. Check out what Allshouse Designs thinks about customer service.
Now, those of you who don’t know who I am digital marketing myself specialize in helping artists, like you, guys get their songs hired through platforms like Spotify, Instagram, YouTube and bunch of others. Now what I want to talk to you guys about today is a recent Power Move that the streaming platform SoundCloud has made.
I want to get into how you guys can start to take advantage of this power move, what exactly it is and how I think it will affect you guys as artists in the near future. So with that being said, let’s get right into it. So what exactly is this power move that SoundCloud has made? If you keep up with SoundCloud in any way, shape or form, then you’ve probably heard that they now allowed monetization of the music on their platforms, meaning that you can now make some money because of SoundCloud before the only way to just stuff will get monetize from Them was if you were invited to their SoundCloud premier program or if you knew someone like your distributor, who can help you get your stuff monetize through whatever other means that they may have so like.
I was saying before SoundCloud premier program used to be invite-only, meaning that some flower pretty much had to ask you to come, try it out. That was the only way that you can make money through SoundCloud through them. But now the SoundCloud premier program is open to all creators who use the platform as long as you meet their basic bare minimum requirements. So what exactly does this mean for you guys? It pretty much means that now you have another way to put some money back into your pockets now before.
One of the main arguments that I used to hear against SoundCloud is that you were literally giving your music away for free, and why would you do that? Now I know technically on platforms like Spotify and like title you’re, not charging your fans for your music, but at least those platforms were attempting to pay you guys for your streams. I always thought it was kind of weird that, with SoundCloud the main source of traffic, which is you guys, was not being compensated for the amount of work that they put in unless SoundCloud deemed you worthy to be so.
To be honest with you guys, I think the SoundCloud opening up its premiere program is an attempt for them to keep their core consumer base happy, which is music artists. You guys, I think that SoundCloud has finally realized that they have been driving you all the way to their competitors, to Spotify, to Apple music, to title to Pandora, all of their competing services, and they aren’t you guys back.
I think they want you all to at least seriously consider SoundCloud as a platform that you need to really work and drive traffic to, and they knew that. The best way to do so was to finally start paying you guys for the work that you’ve been putting in and finally the part of the article that I’m sure you guys have been waiting for. How can you join SoundCloud premiere program so that you can start to monetize your music and make some money well, like I was saying earlier in the article, you must first meet their basic criteria, which are pretty much as follows.
First, you have to have at least a SoundCloud Pro or SoundCloud Pro and limited account, meaning that you can’t monetize your music. If you only use their free account, you also can only monetize original music, meaning no remixes, no cover songs. None of that guys. You also can’t have any copyright claims against your account. So if you ever uploaded something that didn’t belong to you and you got a claim against it, this may be something that causes you a little trouble.
I would definitely look more deeply into it if this applies to you and lastly, you must have at least 5,000 strings within the last month from countries that SoundCloud Dean’s eligible I’ll make sure to leave the article about that in the description below, so that you can Dig a little bit more deeply into it. There’S always guys if you feel, like you learned anything today, please like and share this article hit those post notifications as well as I wouldn’t want you guys to miss anything once again.
The input voltage capability, the different protocols that are available with that ESC and the size and dimensions of it. Whether or not it’s an individual ESC like these or if it’s a foreign one like these and then the different processors that can come in a ESC. So, first up for current rating, you need to make sure that the ESC that you pick is going to be able to handle the current that you’re going to pull through it.
It’S not an exact science that, like down to an a specific number, there’s, usually a range that will work, but typically the the higher you go, the kind of more Headroom you have and the more you can feel safe that you’re not going to blow that es Es e up because you’re pulling too much power through it. A common misconception that some beginners think about the current rating on es es is that if, if it’s rated for higher it’s going to make more power, but that’s not how it works, it’s not higher.
The number more power it makes it’s the more that it can handle to flow through it, so just realize that you’re not going to get more power out of going with a higher rated ESC. You it just is possible to push more power through it and without it burning up on you. Next we have input voltage. This is going to be really important because you want to make sure that whatever battery you’re going to use is going to work with the speed controller.
This is going to be listed on every product listing for every speed. Controller they’ll usually be a range it’ll say like 2 to 3 s 4 to 6 s, so just make sure that the ESC that you’re picking is going to work with the battery that you’re going to use or make sure that you’re picking a battery. That’S going to work with the sees that you have, then you have the dimensions or the size and the weight.
This is not as critical, because I mean they’re. Typically, es es are not too far from each other, but in certain situations, maybe you’re trying to be as lightweight as possible. So you want to make sure you have the smallest ESC as possible. These are all ones. I’Ve used on very similar setup so obviously that one’s quite a bit bigger than this one. So by using these, I’m saving some weight and different frames are going to have different widths of the arm.
So it may just bug you if the ESC is wider than the arm. It’S not a huge deal either way, but just something to look at is the dimensions and the weight. The next one is where it starts to get a little technical, a little tricky and I’m not going to go too deep into it and overwhelm the beginners, but this is the different protocols that the ESC is capable of handling. So how do I explain this? Simply? The protocol is essentially the way that the ESC and the flight controller are communicating with each other.
So it’s basically the signal flow, that’s happening between the two and there’s different methods and different speeds at which these can run. So when I say speed, what I mean is the way that the ESC and the flight controller are working. Is it works in a cycle, so it’s kind of looking at? Where is the drone or what’s the status that’s going on? What Corrections need to be made? Do I need to speed up these motors or slow these motors down and then it gives that correction and then it repeats over again.
So when you have a faster protocol when paired up with a fast enough processor on the flight controller, this is what’s going to make a huge difference in the way that the drone flies when it can very quickly make these little micro adjustments and do it without Adding too much signal noise or being harsh on the system, this is what’s going to give you a really smooth flying drone. The two main protocols you’re going to find our one shot and D shot, there’s a little bit more to it.
There it’s actually one shot. 125 and then in the D shot realm, you’ve got D, shot, 150 D, shot 300, 600 and 1,200. Essentially, the different numbers mean it’s a shorter pulse-width and essentially a faster refresh rate. At one point, one shot was like the bee’s knees. This was a big advance in the way that the protocols are communicating with the flight controller. But at this point it’s a bit outdated, pretty much any current ASC you’re going to want to use D shot.
So what de Chatillon call a big advantage to having a digital protocol is there’s more commands that you can send from the flight controller to the speed controller. So the two huge things that I use and a lot of pilots are going to take advantage of. Is one is, you can use your actual ESC to send a signal to the motor to be a beeper? So when you plug in your drone – and you hear those beeps – that’s actually the ESC, sending signals to the motor and the motors what’s actually making those tones and with D shot away you can take advantage of that is the motor can become your loss model beeper.
So when you crash and you’re not sure where you went down, you don’t know where the drone is having D shot, enables you to flick a switch on the radio and the ESC will make that motor make a beeping sound. So it makes it easier to find another big one that comes in really handy is turtle mode. So what turtle mode is? If you crash upside down using D shots communication abilities, you can tell the ESC.
I want you to take two of those motors and reverse the direction, so when you give it an input, they’re going to spin backwards and you can actually flip the drone over aside from it flies better. Those two features alone would be enough that I would definitely recommend you may as well just go for disha the difference in price between older one shot and the cheap, Disha ESC is very negligible. So at this point I would at least get something that has disha aside from that.
The next sort of advancement that came along with ESC s is having a 32-bit processor on them. So the pretty much best of the best you’re going to find right now is a D shot 1200 with a 32-bit processor. Having that 32 processor is just going to open up more features that a ESC is going to be capable of doing so now with the 32-bit, you can pull in telemetry information from your ESC, so you can know exactly how much current that each one’s pulling you Can know the RPM of the motor, you can also add and modify the tones that it’s going to play when it starts up, which is you know, some people have a lot of fun with that.
It’S not a huge deal, and it’s also just going to be more future-proof. More features that come down the pipeline are probably going to be created for the latest tech that we have and then the last main spec that you’ll see is whether or not the ESC you’re looking at is an individual or a four and one, and then in The four and ones you’re going to have different sizes, so this is a 30 by 30. They also make them in twenty by twenty, and I think also sixteen by sixteen so depending on which size of drone you’re intending to build that’s going to play into which size ESC you need.
You would probably want to go with the smallest one available, but you also need to make sure that it can handle the current and the input voltage of what you’re trying to build around now for some considerations when you’re picking an ESC, the first one would be Whether or not you’re going to go for a 401 or individual ESC, they both have their pros and cons. I kind of already went over this when I did the gear overview article, but we’ll do it again here, four and one.
Obviously it’s less parts to bahi. Only need one you don’t need to buy four of them. It’S going to be a little bit more compact, a little bit less weight because there’s a lot less wires. Speaking of the wires there’s a lot less wires to solder to because on an individual ESC, you’ve got four wires coming off the top and you’re going to solder three to the bottom and you’re going to do that four times, whereas with a foreign one there’s just Going to be the three motor wires need to attach for each motor and then the rest of the wiring is just going to be in a wiring harness that usually will just plug right into your flight controller.
So a little bit easier to build over here, but the upside of a individual ESC is, if you have a problem with an ESC, you only need to replace the one. That’S gone bad, whereas with a foreign one. If you have any issues, you’re replacing the whole thing, so in some cases it can be a little bit cheaper to go with a foreign one a lot of times. The price of these is less than if you were to add four of these together, but not always, and not always in the long run, when you’re replacing them.
Another thing to think about is the different sort of ecosystems of es es, so you’ve got BL heli or BL Holley 32. That’S the 32-bit version of BL heli. This is like the widest arrange and probably the most common one you’re going to find out there there’s tons of different es es available in BL heli. Next, you have kiss when you’re looking at kiss es es. It’S not like ble ble, at least the original vo heli was an open-source project, so any company can make an ESC hardware that ran with the BL heli software, whereas kiss is closed source.
So the only kiss hardware you find is kind of all within that same company and family of KISS. So, there’s not a hundred different es es out there that are kiss software compatible, it’s just whatever kiss is making, but the upside of kisses they’ve always been known to be very high quality and perform really well downside, being they’re, also a lot more expensive than a Year, normal BL, heli or BL highway 32 ESC.
Another thing to think about as far as kiss goes is: they also have their own flight controller and their own flight control software. So that’s kind of why I say it’s like an eco system. Typically, if you’re going to go for kiss you’re going to go kiss flight controller and ESC s and you’re going to like stay within that, it’s kind of like going Apple versus Android and then the other one that you’ll find is flight one.
I pretty sure flight. One ASCS are the same as what BL heli runs, but still just thinking about the ecosystem, it’s more of their flight controller that has its own hardware and software and similar to kiss it’s closed source. So you don’t find just random companies making flight one products. It’S the flight, one company, they make their own things and, like I said I do believe there is CSR kind of run, the same hardware as any Bill.
Helia see, and you can also use Bo heli es es with their flight controller. But it’s just something to think about of staying in the ecosystem. I think a lot of people who are going to use their flight controller will probably pair it with their ESC because they know it’s going to work well together, it’s been developed that way from the company. Another thing to think about is wiring and pin outs.
So, especially if you go for a four and one like I said, there’s usually a wire harness that comes off of this. So it’s going to be, like you know, six or seven wires that all go into one harness and some in some cases you can just plug that directly into a flight controller. But the problem is: there’s not a standard, so not every foreign one and every flight controller are going to be pinned out the exact same way.
So it’s usually a smart idea to buy it as a bundle by one companies, four and one ASC. That goes with their flight controller. That way, you know you can just plug it right in if you mix and match you need to look at the diagram of the ESC and the flight controller, and then you just look across and you make sure that they match. If they don’t match, what you need to do is pull the pins out of the harness and rearrange them so that they’re correct for the opposite end and then, with individually SCS.
The only thing to think about really with wiring. Sometimes the ESC is going to come with the wires already on it. Sometimes it’s not. They call it like naked. It won’t come with any wire, which is not a huge deal wires, pretty easy to come across. It’S just good to know whether or not your ESC is or is not going to come with wire. That way, you don’t get all your parts you’re excited to build, and you realize oh there’s no wire on the ESC s and now I have to order wire and wait before I can even build the thing so wiring harnesses and whether or not a does or Doesn’T come with wire, it’s another thing to think about, and, lastly, there’s price there’s definitely a range of different prices and speed controllers and there’s a ton of them out there.
Like a lot of things that I recommend, I would say, shoot for middle of the road. If you’re a beginner you’re not going to need the most expensive and the most advanced and feature-rich ESC to get flying, but you also don’t want to get the cheapest one you can find either you don’t want it to burn up or fail on you. You don’t want to have poor flight performance. The main thing is: get an ESC that has the current capability that you need for your drone, make sure it can handle the voltage that you’re going to put into it and, at the very least, get one that can do.
Disha 600. That’S going to enable you to have a beeper do turtle mode and it should perform very well, so that’s going to do it for es es. I hope this was somewhat informative. I know I didn’t go into too much detail on this, but, to be honest, I’m not an expert on how es C’s worked and for a beginner. I really don’t think it’s important to go into all the details of all the different protocols work and the hardware.
That’S on the ELC there’s a wide variety of es es that will work for you, so once again go for a middle-of-the-road price point, make sure it has D shot and it can handle the current that you need. That’S all this really going to matter for a beginner drone pilot. So with that thanks for reading – and this has been learn to fpv
Yes, millions with an M. It is a huge deal if you’re not using LinkedIn, it is a fabulous tool and after so many requests I wanted to make a article about it. So let’s go ahead and get right into it. Alright, so LinkedIn man.
I cannot say enough good things about LinkedIn. This platform has really transformed and changed over the last decade, from what it used to be to what it is today. I was talking recently with a friend of mine and we talked about how Facebook is like the the hangout kicked back party of social media and LinkedIn. Is the networking group or the networking event they’re all like events right? If you think about it that way and LinkedIn is the networking business networking event that happens online, so many many business owners that have high influence high net-worth or on LinkedIn and if you’re not using it, you’ve been missing out and now is your chance.
But many of you are probably very confused about LinkedIn of how it works and what you should do. So I’m going to cover a few things today to help you guys really understand: LinkedIn the power of it and the potential and what to do and what not to do. Because there are a lot of people that are using LinkedIn and they’re, using it improperly and taking advantage of the system and really burning a lot of bridges with people before they even get the chance.
So I want to make sure that you understand some of the best practices and we’re going to get into that right now. So let’s go ahead and head over at my screen. All right so LinkedIn will just go here to my profile and, if you’re looking at LinkedIn, this is basically how it looks when you log in this is what you’re going to see you’re going to see your posts, you can upload photos articles and you can even Write an article writing an article is a really good way to get exposure.
I don’t do enough of this myself. This is not an area of expertise that I have in terms of writing articles on LinkedIn, but I know that they do have great reach and especially if you have a ton of connections LinkedIn. But that is what I want to start with. First, is your connections and connections are a very important part of it. So if I look at my network here, these are people that have requested to be part of my community.
Okay, I have five thousand nine hundred and eighty-six contacts in LinkedIn total, but I have twenty eight hundred and sixty one can connections. These are actual people that have connected with me on LinkedIn. This is a really big deal. This is almost three thousand people that have chosen to accept my request and accept my connection, requests that I had now have connections to that. I can actually export that database and mark it to these people.
Well. For me, I take the standard principle of wanting to offer value to every single one of my connections and everybody that I’m trying to build relationships with now. Obviously, the way my agency and the way my companies are set up is, I could never service twenty one hundred and twenty eight hundred and sixty one clients. But out of this select few, I want to find at most my hundred dream clients and that’s really even more than I want, but I’m looking for a hundred dream clients that I can have a long-term relationship with that will support my business and I can support Their business and offer value to what they’re doing and in return they can help.
Me grow my business by paying me for my services and paying me fairly and and it’s fair for myself and for them. So I have twenty hundred and sixty-one connections and, as I can see here currently it says I have twenty two messages that I haven’t even read. This is a big deal and then you got your notification similar to Facebook, so you can see here, people that have viewed my profile, people that have followed me.
These are some just different people. These are just examples of what you can pull on there, but I did not actually do all this work myself. I am so busy with Facebook with running clients, advertising campaigns, doing marketing strategies done phone calls all day, long, there’s no way that I could have done all of this by myself. So if you know, for maybe some of my previous articles, I’ve talked about LinkedIn and from the sense of the some of the tools that we have available to us and look at those as a message popping up right there.
And if you look at that this is this is a message that automatically is being sent out to all of my LinkedIn connections. Now I will preface this I didn’t: have it do all of them at once, because I was doing a beta test to see how my messaging was working, but I crafted a message which is this: it says: hey Cleve can I can you help me either pumping Out three high quality marketing articles per week on my youtube blog and I think you’ll love.
Will you take 30 seconds to subscribe to my blog? Here’S, the URL? It’S bubble, blah blah okay, it would mean a lot to me. I’Ll definitely subscribe back. So this is a message I’ve now sent out and I’m going to show you how that all works, so, let’s hop over to lead Butler connect, lead Butler Connect is a tool that my partner and I built I didn’t do all the development or any of the Design but my partner did and what this does is, and you can see here over the last 24 hours over the last 72 hours or after the last week.
Over the last month, I’ve sent out 312 total connection requests, which is not very many, and I’ve actually connected with a hundred of them, so a third of them are actually connected with me. That’S because the messaging and the way that we’ve structured, our stuff is very, very genuine. I’M not trying to just connect with everybody in their mom for no reason just to build up a bunch of connections.
I want to connect with the right kind of people who are actually going to engage with me. So if you look at that, you can see that six people replied to my initial connection message and a total of 21 replied to my other message that went after the connection message. So that’s a total of 27 people out of a hundred. That’S nearly it’s a little bit over 25 % message rate from the initial connections.
I got a 30 % connection right here and I got a 25 % connection right there. Those are really good numbers, that’s where we should be okay. Now everything should be broken into your mind when it comes to LinkedIn is two different categories: category a is the initial connections and building connections with potential people that could be doing business with you that you want to build a relationship with their potential clients and then Side B is actually the nurturing of all the twenty eight hundred and sixty-one people that you saw that I’m connected with.
How do I continue to stay top of mind that I continue to build relationship for them and levered leverage those connections to help me grow. My business well, one of the things that came to my mind over the weekend was I wanted to build a connection campaign or a messenger campaign. I should say with my existing connections, to help me grow my YouTube blog now. I know I have almost 3,000 people on there and my goal is to reach a thousand YouTube subscribers.
So that’s roughly one third and from all the data that I’ve done so far, it should be pretty realistic to think that, if with 3,000 connections, I should be able to get somewhere in the neighborhood of eight to a thousand people which is going to put me At the mark, ryan need to be and give me the momentum. I need to be able to reach the YouTube audience that I’m trying to reach, because my mission again is reaching at-risk youth and helping restore broken families through that.
So I’m going in here I’m creating connection campaigns, meet meeting new people that I’m also doing the nurturing side of things where I’m sending out a youtube promo that you saw now within this YouTube promo I picked you’ll see how many people I picked. Four hundred and five hundred and forty-one people total to send connections or to send messages to then out of those 55 % of them so far have been sent out.
A total of 298 and out of those 36 have actually replied back to me. Now. Some of the people that actually replied back to me said yep. I subscribe to you most of them said I’ll check it out, but I had so far. If you look at my youtube blog we’ll go there right now, you can see as I’m going along here. Pull this up go to YouTube studio. You can find my Andre g and Peter McKinnon or two of the top people that I follow.
You can see here – and this doesn’t look too great, but this has been fluctuating up and down for the last few days, but I’m actually at a hundred and sixty three new subscribers. These aren’t new, but these are total subscribers for this blog now I know. That’S really small, for many of you guys. I have a lot of subscribers, but for me I’ve added 36 in the last 28 days and 23 of those. So I was at 140.
I think when all this started have been happened in the last 48 hours. I’Ve added 23 new subscribers to my YouTube blog and I’m only just partway through that list. So by the time I get to all 3,000 all most of my connections, I should be between you, know 600 and 800 connections or subscribers realistically. So this is a really good way for me to be able to pump out content to my targeted audience now.
Everybody that I’ve been adding are targeted, people that I want to have as connections people who are attorneys people who are contractors. Things like that that are in the same niches and industries that I’m going after so LinkedIn is a really great tool for that, and it allows me to build up a lot of momentum. This person gave me a thumbs up. I’M sure that I’ll at least click the link and check out the blog, so that’s going to be picked up by Google or in YouTube, which is a really great thing.
So that’s something I want to help you with. I want you to leverage now. One of the things that I want to talk to you about that is very important is how to use LinkedIn. Okay, spamming people on LinkedIn. Sending automated messages for the most part can be a bad thing, because I’m looking, I know who my audience is, and I strategically picked them. I’M I’m sending out. Yes, the same message to every single person and you can see here what that message looks like here.
Are my steps hey? First name, can you help me? I’Ve been pumping out three high quality marketing articles. On my youtube blog. I think you will love. Will you take 30 seconds to subscribe to my blog, its HTTP YouTube calm? It would mean a lot to me and I’ll definitely subscribe back. I genuinely mean that okay, I know that if they read these articles, that I’m pumping out on LinkedIn and on marketing and on branding and on web design and all these different things, I talk about that.
They will learn and they will gain and they will get knowledge and they will be able to help grow their business through that. So what I’m offering them is not something I’m selling them anything, I’m not pitching in them anything. I hardly do any pitching when it comes to any of my my messaging on YouTube and you can see her on LinkedIn now you can see here. If I go back to campaigns you can see.
I have the connection connection campaigns and, let’s just use this one. So we were actually promoting this software to an existing database or to a new database of people, and my business partner picked 1500 people out of those 1,500 people, a hundred and forty nine of them connected to me and then out of those we had 19. That responded to the initial connection message that you get when you send the connection and then 41, so we had a total of like almost 60.
I think it’s about 60 people that actually responded off of the 1500. So really good stats really good result, and I can click on this and you can see the messaging that we created in here see. These are the people that I went after you can see. The steps hey first name hope you’re having an incredible twenty. Twenty you’ve got a great background and we share some connections, thought we should connect as well best Adrian I’ve getting a huge connection rate off of this initial connection.
Message. Thank you for enacting with me. First name: it’s always exciting: to grow here on LinkedIn with other professionals. Would you happen to have any referrals that I can send you your business or need any referrals? I can send your business, I’m always looking for ways to add value with my content here and then again. If they don’t respond, I actually love it. If you can help me out with some feedback, I’m currently working with my team on a new SAS software, which is this software, that health professionals find prospects and increase sales.
It’S a slick system that has new killer components like engaging track, engagement, tracking CRM components and a lot more, I’m still in beta right now, so we’re still in beta on this product, but we’ve gotten amazing results in the stats are right here, for you see some 958 connection requests were sent only 16 16 % actually connected. 13 % actually responded to the first message and 28 % responded to that follow-up message.
So the messaging is working. It looks like the connection campaign could be a little bit better. Those numbers could go up. I don’t I don’t claim to be the number one best LinkedIn organic marketing guy. I know a lot of the the data that we’ve acquired has really helped us, create better connections and create more connections and get that connection right up, but we’re still perfecting that process.
In gathering data, but LinkedIn is a really good tool to do that. So you need to understand that the simpler you keep it, the more that your message is genuine, that the higher the connection rate is going to be the more you try to fill it with bluff and fluff and hype, and that kind of stuff the lower. That connection rates going to be – I say this all the time, and I mean it, you need to go out there and serve people stop selling.
It’S so important, the more genuine your connection, requests are and the more you spend time getting to know, people adding value to their lives, solving the problems and truly caring about people. The more success you’re going to have in your business, whether it’s LinkedIn, whether it’s Facebook, that is where true success from comes from it’s not about the platform. Linkedin, is a fantastic tool with high net worth individuals and it’s harder to get people to engage with you.
Because people are taking advantage of it, so the big things I want you to leave with today is you need to go out there and use a software. That’S going to save you time to create your connections and if you leave, if you don’t do a connection note along with it, that’s okay, but you want to make sure you send out connections and don’t do more than a hundred a day. Is you don’t want? Linkedin to flag you, that’s a really important deal.
You send more than a hundred day, you’re going to start getting you’re going to start getting filtered out, and you don’t want to do that. You need to fall under LinkedIn, it’s protocol right and then number two is to go out there and build genuine relationships with people and then also stay top of mind. And if you need help – and you want to get onto the lead Butler connect software, I can help you do that it’s very affordable, there’s a do-it-yourself plan.
I could help you get through that whole process. So that’s what I got for you guys today. I hope this helps you understand, LinkedIn a little bit better in the different aspects of it. I’M having incredible success in getting appointments every single day off of LinkedIn they’re, just automatically adding right into my calendar, and I can do the same thing to help you guys and there are ways that you can do that.
So just give me a call: you can go to Lee Butler calm or I’m sorry, Lee Butler aiyo. That’S the website and I’d be happy to walk you through it. Any time so hope you guys have a blessed day and as always, keep looking up. You
Today we’re going to talk about five projects that we’ve learned so really well for us. So we got a question the other day on Instagram. Go follow us on Instagram, if you haven’t already, but we got a question of somebody asking: what do you make that sells the best like because there’s a ton of different projects? What, as a beginning, woodworker trying to make some money, what should I go towards to make money, and so we were just replied with the five things that we made the most of we thought that would be a pretty good topic for a article, so we’re just Going to roll through the five projects that are just kind of our go-to explain: what’s good and bad about each project, what we’ve learned by building several of them and hopefully that’ll spark an idea for you.
Maybe you can use these as your go-to or it gives you the confidence to get off the ground with your business. Five projects are so versatile and so ubiquitous that, like you, can incorporate. Oh, I know it’s a big word whoa. I heard a B. You use it so yeah ubiquitous means it’s everywhere, so these are five projects that you can make so different and so unique that if a customer just says hey, can you show me something XYZ that you built? You can point to one of these projects and say: well, I can do it just like this, but in a door or in a shelf or in a cabinet, something like that and honestly in your portfolio, people like to see pictures of things that they could see Themselves buying, so if somebody wants a coffee table or they want some bar stools, but all your Instagram or whatever portfolio has in it like super tiny, detailed, keepsake boxes, there can be like.
I don’t know if they’re quite up my alley, let’s just get into it. Talking that’s the transition. Okay, so number one on our list of super common projects is a desk. We have made multiple articles on YouTube of us building desks. That’S just what people want lots. People want need desks whether it’s to fill space in a room or they genuinely just need a work area. We’Ll get a lot of requests to customize desks, whether that’s cable management, wireless charging, certain types of legs that they want, but it comes down to it.
They’Re super simple to make and customize. So if you have a picture of one in your portfolio that somebody thinks it’s cool, they can look at it and say: hey, that’s awesome and then can we do two extra holes for cable management, you’re, like yeah sure no problem super easy, so very versatile. There’S a lot of directions: you can go at this one, you can change the style of a little look of them, the feel of them and when it comes down to it, still just a really usable desk and then a little bit more on the sales side Of building desks and why we absolutely love the building of it.
It’S because it is great practice for you as a salesperson to up charge to add little extras to add accessories and customize it for them and and really as you customize. It takes more time and more materials, more skill. It’S going to naturally cost more, whether it’s labor or whether it’s your hourly rate, it’s the materials you buy all in all, it will cost more. So, for example, somebody comes to you and they say hey.
I need a desk, that’s great! That could be 8 million different desks. You can sit down and say hey. What are you going to use the desk for? Are you a computer gamer? Are you a college student? Do you want it for decoration from there? If they say you know, yeah, I’m a computer gamer, I like gaming, you say well from there. We can do multiple shelves for you. You can make different cubbies to hold tower for your desktop computer.
Cable management is a big one that people who do a lot of online gaming like to do. You can include wireless charging, so they can charge all of their little. I don’t know pieces accessories at the same time, while they’re playing I just want to put in here for just second, you remember, Sam the guy who built the liquor cabinet for a good friend of ours. We just built him a desk and we just did all the we just did all of those things to his little desk.
We have a matched furniture desk, just a pine top chamfered edges, hairpin legs built in that exact same desk. We normally sell it for 200 bucks whenever we batch out five or more, and we turned his almost the same exact style. We turned his into like an 800 dollar desk because we used an oak top he’s two by six oak. For the top note big thick and then I made a long tray that did all of his cable management.
We had a power strip in there and then I routed out a big hole in the bottom, so he could put a wireless phone charger through the top of the wood and with all those up charges. We changed it from a 200 dollar desk that we would make out a pine into an 800 dollar desk and it really only cost me and it cost me an extra like two or three hours worth of labor to get those other things finished. Okay, number: two piece of furniture that we do constantly is coffee tables.
Everybody loves coffee tables. Most of what we see is somebody is trying to achieve a certain style or they’re trying to tie together a certain look in their living room, and the coffee table is a really easy way to do that. So that’s what we see most of the time or somebody will come to us and say hey. I need to match another piece that I have in my living room. So I need the coffee table will look like that and honestly, that’s where we get a lot of repeat customers, alright.
So, on the sales things, coffee tables are really good because it teaches you and it trains you how to followup with your customers and get repeat sales, because if you think about it, where do people put coffee tables in their living rooms? And then, if you look at a living room, think of your living room, it’s probably where you have the most furniture in one small area. That reason being because that’s the room, everybody sees, you have guests and company come over and you sit on the couch in your living room around your coffee table.
You serve drinks. Maybe you have some end tables a shelf in the corner. A TV stand. There’S a ton of stuff in your living room. So if there’s any area of your house, where you want a really nice looking piece that you can, you know talk to people about for people to compliment and point out the cool design features. It’S your living room. So, starting with a coffee table, you build somebody, a coffee table, they really like it.
You follow up with them in a couple of months and you say: hey how do you like that coffee table? They say: hey yeah, I like it, it looks really cool. You can even say something like hey when I was in your living room. I noticed in that corner on the left side of your wall. There’S a little space open and I think it’d be super cool. If we put a bookshelf in there, we could make it match your coffee table by using the same kind of wood.
Oh that’s an awesome idea. I never thought about that. That’D be super cool to have a bookshelf in my living room that matched the coffee table and from there you can start another sale with a repeat customer. So you put a really nice piece of furniture in somebody’s living room and what do people automatically start doing? They start comparing everything they have to that one piece of furniture and when you’re, comparing MDF and particleboard furniture to that beautiful oak coffee table that you just built them they’re going to think wow.
I need to replace some of the stuff I have now with nicer stuff, or I simply want to replace some of my old stuff with newer, nicer stuff. So that’s another awesome way that coffee tables are going to bring you multiple sales. So coffee tables are really good catalysts to train you to find repeat customers and talk to people who have already bought from you all right. Next, up on the list, our cutting boards you’ve seen us make a bunch of cutting boards on this blog and that’s just because they sell really well it’s one of the it’s one of those things that everybody uses, there’s something that you can batch out and make A lot of in a short amount of time they don’t take up a whole lot of space, so you can kind of have them in the corner of your garage or in your basement, or something and just have them ready to go and the next time that You need to make a sale or get a few extra dollars of cash.
You can just start texting a ton of people that you haven’t talked to in a while and just said, hey running this business now was just batching down a ton of cutting boards, one if you wanted one and that’s a really easy way to make a you Know a couple hundred bucks very quickly. It’S also another thing that you can approach businesses with one thing, my buddy Bruce Aldrich that he does. He makes cutting boards for closing gifts, so he’s got a really good connection with a bunch of realtors in town, and he just asked him he’s like hey.
Can I make cutting boards and you give those to your clients as closing gifts when they buy a home or sell a home with you? He stays really busy making a lot of cutting boards and you can get super fancy with cutting boards. You can do the face grain cutting boards, which we do a lot of. You can also do edge and integrating cutting boards, which are also they take a little more time, but they’re really really nice.
And if you get a realtor, that’s got the money to spend on really nice closing gifts typically 50 to $ 100. You can really start to make a lot of money, especially once you start patching them out. That’S also a really good opportunity for you, as a business owner, to learn how to scale if all you need is an extra two or three clamps and you can make another two or three cutting boards per batch. That really raises your profit margins.
So this kind of teaches you how to scale with a small product that way when you get ready to do something like a restaurant or a department store and build all the display tables. You kind of already know how to think through a lot of products running through your shop at once. Yeah, that’s why we recommend cutting boards are a great place to start, if you’re a business, that’s just trying to get off the ground and learn how to do this production thing.
What’S a blanket ladder, it’s time for a field trip, taking a trip. Have your seat? Is it going to be lit? This next up is blanket ladders. Jenny made this one with just a jigsaw and a drill. It was going to be so mean if you just stopped in there stupid easy to make Jenny made this one. Alright. Next on the list, our blanket ladders – they’re very simple – to make Jenny made this one with just a jigsaw in a drill.
They do really well in a living room. They’Re, really versatile. You can get kind of intricate with them. If you want to all it takes. Is just a couple of two by fours you can screw them together plug the holes. This again is another good project. It’S a little bit larger, but you can batch them out really quickly. So it’s another really good learning opportunity for you, as a business owner to batch five to ten of these out and kind of move through the process of doing multiple pieces at once in your shop.
These do really well at craft fairs. Also, do the measuring sticks? You know where you measure your kids height on this stick and you can take the stick with you. If you move or something like that and blanket ladders are really easy to sell, because you can also sell decorating packages with them. This is something Jenny’s done. She’Ll, like bundles she’ll, take a like a burlap sack. You get it Walmart or something like that and she’ll put like four seasons worth of decorations in each one from like Hobby Lobby or somewhere and she’ll sell that bag of decorations for 20 bucks, along with the blanket ladder for about 50 or 60.
So for a hundred bucks, you’ve got a piece and decorations already put together ready for a year-round decorating in your living room, a lot of people in the East in the south, where my family’s from we have a whole bunch of blankets and quilts that are family. Heirlooms and they’re just collecting dust in the closet, but you could put them on a blanket ladder display them. That’S another sales angle that you can go for really.
These things are just so versatile for decorations. Just try to find out what’s popular in your area and try to throw together a decorating package to go with the blanket ladder, because that’s going to go way further than just having a ladder made out of wood that you’re trying to sell. So this is a good way to learn how to market and take good pictures too. Oh my god, so the last thing we’re going to talk about is kitchen tables.
This is where you can really flex your muscles as a maker. If somebody’s buying a kitchen table from you, it’s probably not the first thing they’ve ever bought from you. Maybe it is, but this is a pretty high-dollar item once you’re starting to talk about like custom kitchen tables you’re looking in the to $ 3,000 range, just kind of depending on the size of the table. This is where you can learn how to make bigger items.
You really have to think about your clamping strategy, your sanding and finishing strategies. It’S just everything’s different with a larger product. Everything changes when the project gets really big. It’S one thing to do a bunch of cutting boards and if you have the tables booked, when you get one or two kitchen tables in the workshop, you start to run out of space really quickly. So it’s a good exercise and learning how to you know, just manage your space.
I guess this is where you can really find out how well your shop is laid out, because if you can’t make a large item like a kitchen table in your shop, you may need to consider getting rid of some things or moving some stuff around, especially if You want to do any sort of like production. You, like my crocks you. These are my nice crocks, but yeah kitchen tables. If you’re at the point, where you’re selling kitchen tables to your clients, I’m pretty sure, you’ve made it because that’s something that they’re family touches eats on like people will trust you if it’s like a small cutting board or something.
But if they’re going to spend two or three thousand dollars with you to build a kitchen table, I feel like you’ve you’ve arrived, that person is definitely on your ferris wheel. I hope these tips have been helpful. These are just the five things that we make the most of that we will have the best learning opportunity for a small business or a side hustle trying to learn how to build things and there’s all different types of construction.
Like we’ve covered small things like cutting boards, two really big items like kitchen tables. If you can master those five products, part products, if you can master those five products, everything is going to go your way and it sounds like you’re off to a great start. As a business, so anything else Bruce, he says no all right. Well, if you like this article, please hit the thumbs up. Button helps out the blog a ton.
It really does make a difference hit the subscribe button, if you haven’t already and then, if you want to know even more detail about how we actually closed sales, what we sound like on the phone some scripts, our pricing structure, that sort of thing we have programs Available for purchase, we slow it way down and we don’t put as much fluff and b-roll. It’S literally just the information really in-depth, really solid.
We spend way more time on those programs than we spent on these silly weekly articles, but yeah check out links in the description all right, we’re going to have a couple more articles on the screen here for you to read. Thank you very much.
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2 Zuko shows us that he can make these daggers out of fire and they’re super cool. I wanted some fire daggers when I was kid for sure, but instead of fire daggers. Well, I’m going to be doing today is a review of this kunai dagger that you can get links in the description, but definitely stick around and see how good this is for you now guys if you go out and buy this knife, kunai dagger, whatever you want To call it, I’ve got to come any case just like this, with a little pair of cord at the end and your belt loops that you can scrap your belt through there now you can choose to you, know, strap it to your belt and have it on Your hip or you can strap it around your neck and have it underneath your shirt.
Now here’s the thing it doesn’t come with straps that hard long enough this, since this is just paracord, that’s not a super big issue. Paracord super cheap, and you can just you know, buy some more paracord to make yourself a necklace, but just know that this doesn’t come necklace ready, even though it would work because holding it upside down doesn’t really come out like that, like I can shake it around Running around doesn’t really come out until you pull it out.
Just like that. Now, what we’re going to do is we’re going to talk about the knife. This knife is meant for throwing. Hence why it’s solid on the front, and it’s got these holes that are actually meant for weight. It reduces the weight that it this knife will have wouldn’t blowing through the air that way it can spin it a lot better. It can throw a lot easier to fly through the air nicely all that fun stuff.
Now I kind of suck at drawing knives relatively I’m not the greatest, but I was able to find my pattern and be able to get this to stick relatively often compared to some of the other knives I’ve thrown. So, in my opinion, this is great for throwing. You are also able to use this as a weapon or self defense weapon being able to hold it in your hand, either up right side up for that stabbing motion or how I would choose this way down.
So you can get that blunt object for in and you can get that stabbing motion there. That’S how I would use it. You can obviously hold it. However, you want to it’s a knife. It you know cuts things either way, but it is great for that, because if you have it on your belt or as a necklace, you can quickly hoop pull it out and have that ready to defend yourself now guys, here’s the thing this is going to be A relatively inexpensive night for you to have, and because that is going to be made with stainless steel.
No, I know all you knife aficionados are losing your mind about Liz, but here’s the thing as far as self-defense purposes. This is excellent. You don’t need some sixty dollar piece of equipment as a knife, if you’re just trying to protect yourself, you don’t need something that will you know withstand you, know generations and be passed down through generations. You don’t need a Damascus steel just for a simple self-defense that that’s just not how it is, and so because you’re not going to be parrying other knives with this nut, because you’re not going to be stabbing other metals and trying to like putting it stress testing It basically you’re just trying to throw it into trees or defend yourself with it.
This is ideal. For that reason, you don’t need. You know be 60 and even hundreds of dollars to spin on a knife that you’re just going to use for self-defense you, don’t you don’t need that, and so for all of you guys that you know art knife aficionados, stainless steel. I don’t know how much that will mean to you, but for those of you that are relaxed stainless steel is not that bad. It’S okay! Now guys, if you are interested in buying this knife, this kunai links are down in the description for you.
If you are interested in that at all, but regardless doesn’t leave a like if you enjoy this article and tell me what you think about it, if you honestly disagree with me about famous steel, let’s talk about in the comments, I would love to have that conversation In the comments with you guys before I let you guys go, I want to make sure everybody knows I’m having a subscriber a twenty five thousand subscriber giveaway, where I’m giving away not one but two Karambit blades to two people, one on my Instagram and one on My YouTube, so if you are interested links or not links, but information is Dow description on how you can be involved.
Any comments on my articles from when I announced the giveaway to now is going to count to your position, so I could pick any article from when I announce the giveaway and to when you know the giveaway happens and pick someone and they could win it. Sam with Instagram, if anyone wants to win comment on little Mike, it’s going to post and you’ll be entered to win automatically, just make sure you subscribe and it will all go smoothly.
Now, with all that said, my name is DJ Morris. This is the modern ninja and I’m out you
So yesterday, or in the last article, article number two, I actually shared with you how to create a like campaign. But I just like to talk to you a little bit more because I’ve had some questions about the value of likes on your fan page and why? You would want to even have a fan page or run a light campaign to it.
So let’s just chat about that a little bit so, first of all, why have a fan page at all? A facebook fan page is a really handy attraction, marketing tool because it’s somewhere, where you can share your skills, you can help other people and while you’re branding yourself at the same time, so it’s an awesome place to share content and give value to your followers. So it’s also somewhere where you can get people onto your email list, and I think I actually mentioned in article to that.
A fan page. They are people on your fan page in any kind of followers in social media are a list in one way, shape or form, so it doesn’t have to specifically be an email list, but you can actually install what we call an app on your fan page where People can be directed immediately that they like the page. You can send them there to that app and they have the option to maybe read a welcome article and opt in for some extra value.
So that’s just a really handy little point there to know that you can get them to like your page and also get the lead all in the one step now. Also in your posts on your page, you can offer people other extra value if they opt into a capture page. So it’s a way of also getting people on to your list, but the moon. Our thing with it is to create a community of really dedicated followers who just really hang on every word that you say, because you’re sharing so much content and giving so much value now, like I said it’s a way of creating a community of devoted followers.
So you would set up, as I said, the new lights taken to the opt-in page when they liked the page and that builds your email list. And then you can move fans to your email list for office and more value really really important to have fans who are interested in what you do and offer so make sure that you’re very targeted. When you’re setting up your light campaign to only attract people who are going to be interested in what you actually do, talk about and share on your page and also remember that people have similar interests, like your friends, have similar interest to you.
My friends have similar interests and, if they’re, very interested in in online businesses and network marketing or whatever your page is about, their friends will possibly also have similar interests. And it’s very easy to read the friends of your fan page as well as their actual fans, which gives it a little bit of a capacity to go sort of viral. So that’s just a little bit more background about why you would want to run a live campaign.
It’S basically due to get more people to your page, so you can engage with them and give them offers where they might opt in to your email list. But you can share just as much value on a fan page, especially with what I’m going to show you now about promoted posts now promoted posts. Now that you have a fan page and people are liking, your page, it’s time to get them engaged now. I said before you want targeted, like so will be interested in what you actually post and you can then promote your posts to create engagement with it.
It’S like a paid advertising campaign. You’Ll remember when we went through all those types of ads page post engagement was one of the types now our promoted posts, an order for immediate sales and really neither is a fan page, it’s more for creating engagement and giving value. Rather than actually making immediate sales, so it’s for engagement, so let’s go in and we’ll do a live demo of a promoted post and I’m actually going to use article number one.
The post on my fan, page, where I made article number one and we’ll set up a promoted post around that so we’re just going to go um. Let me know i’ll just go back here and we’re just going to go, live to my facebook fan page now. We can either go in here directly to my page, or I can go in through manage adverts. I’M going to do this in power editor, so I’ll going through my page, which makes it a little bit easier now.
This might look different to you because I’ve actually got a business page and my other ones work more of my personal account. But this is my business page, my main fan page and over here on the left-hand side. We can go either to add manager or power. Editor now remember, I said: power editor only works if you’re using google chrome as your browser, so click here on power editor and hopefully everything will be up and working in here it’s been I’ve been a little bit obnoxious lately and it hasn’t been uploading everything properly.
So you can see here, there’s 27 changes to be reviewed. Usually, when I come in, I will go and have a look here, but I did try to delete some campaigns the other day, some old campaigns that I actually had created but hadn’t used, and there are some problems in there. So I’m not going to actually do that right now, so we’ll just cancel that now, because it’s not showing all of my campaigns for some reason.
I think I showed you this the other day. We can go up here and reset power editor. Now it will discard those unpublished, changes that are here, but I’m not worried about that at this Sophie, because I’ll have to go back and look into it a little bit further. So it’s just restating power now and now it should come up with all of my campaigns showing up so there we go they’re all showing up there. Now now we’re going to create a new campaign, so we’ll go up here to create campaign and we’re going to create a new campaign which is promoted article number 1 i’ll call it facebook article number one – might even just change that facebook article and number one promoted Post, ok, we’re going to leave it at auction buying type and we need to click on here and put the objective in here and we’re going down here to page post engagement and that’s an advert that boosts your posts.
Ok, click. There will create a new Adsit. So we’ve just got to check here to choose that to create new over and we might put this one in the news feed so we’ll just call a promoted post for the news, feed. Ok and now we need to just go down here and create the ad and we’ll just put news feed, add one and create now it won’t have made all of the creatives. If you remember from last time we did this, so we’ve got to go in here.
Now and edit up our campaign, so everything is pretty much set up in here. I don’t want to set a total advertising campaign budget for this one. So that’s all done now. If we just click here, this will take us to the ad set that we created and I want to edit it well. It’S actually got it all up here now, so we don’t even have to click on edit now daily budget. No, I wouldn’t want to spend $ 11 for this one five dollars daily um.
I will leave the end run. I can close it off whenever I want to now I’ll need to set up a audience, so I want to set up a new audience. So, let’s edit this audience now, it’s already got Australia there. As I said last time, that’s the default city. So I want to add: the united states are here perhaps the United Kingdom and Canada, so they’re the main sort of english-speaking country, so I’ll use those.
Now the mercy of people on my page is slightly older, so rather than 18, maybe we’ll set up for 35 and older and I’ll live it. It all men and all women English. I don’t know if you had to fill up on in, but I always do and now we’re going to go down here to detail targeting now. This article is about advertising on Facebook. So it’s going to be appealing to people who have a network marketing business or an affiliate, marketing business or people in specific companies.
You know network marketing companies, things like that. So, just depending on how you want to set up your ad and who your avatar is. I think really carefully about the targeting, so just for now and for times sake I’ll, just target affiliate marketing people are interested, so that’s an interest in affiliate marketing and we could also do network marketing so as an interest network marketing. So that will do but depending on who, your avatar is think very very carefully, because you want it to be appropriate to what the post is about.
Also are congruent with what your page is about, and we could also have a look in there and see if I’ve got anything about Facebook market and they do and perhaps even Facebook leads it doesn’t have. Facebook leads okay, so we’ll just leave it there at those three now we can include connections like we can include people who are like my page or friends of people who, like my page or I can even exclude people who, like my page, so i’m just going To leave that blank for now and click on save, so that’s our ad set audience setup.
Now we’re going to move down here and choose the placement now I’ve call it newsfeed, so we’re going to get rid of mobile, Instagram and right column and just leave it as news feed. No, it’s all set up here, page post engagement and automatic, so that is pretty much done now. So I can review those changes now. What is our there’s? No ad set up yet so that’s, okay! So we’ll click here on ad sets and now it’s going to take us to adverts.
You can see that and we’re going to need to edit our advert. Now this is a post engagement, so we need to choose the post, but first of all we need to choose the page, and this is the page. I don’t want to do it on Instagram and I’m going to use an existing Pope. So here we go here. We’Re going to select a post, so let’s just go down here and it’s this one here so we’re going to that’s the post that I want to promote and that’s pretty much it all set up and ready to go.
So then we would just click on review changes and it’s up and running and ready to go and our promoted post is being promoted to our audience. So basically, that’s the logistics. Now I’m not going to set this up because I would target it a little better. I’Ve just done that show you how to actually set up a promoted post now you can also do a boosted post just from the post. So if we go back here to use the page and if we just find one of our posts, you know this is a blog post um.
I could actually boost this post. If I wanted to and i’ll just show you how you do this, it’s not there’s not as much optimization and everything from a boosted posts. So it’s a kind of a quick way of doing it and kind of in a way, I suppose, a lazy way of doing it. But i’ll show you how you actually just go in and quickly boost a post, so you can have it either in desktop newsfeed or mobile news feed, and you can target people who, like my page, people who, like the page and their friends which is you know, Quite a broad targeting or you can choose people through targeting, but it’s not going to be as targeted targeting.
If you get what I mean as it is, if you go in and create an ad for a page post engagement, then here you can set all the same things you can set the budget you can set, how long you want it to run to so pretty Much it just doesn’t have as many options as the other way and then you just click boost, and that would be shown to Sean to whoever you indicated here in your audience. So that’s another way to just boost a post really quickly.
Okay, now just back here to the slides. Now I want to keep these articles quite short yesterday or in the last article I said I was going to talk about events and how to promote them today, but it’s quite involved, so I want to leave it until the next article. So why not now go and make yourself a fan page? If you don’t have one and on my Facebook fan page, there is a article there about how to create a fan page and then go in and create your first like campaign, and once you have some likes, then you can start engaging your followers with a promoted Post so there’s a little bit of homework there if you want to get started with that, so now, what’s in the next article, so in the next article I’m going to be covering facebook events and what they actually are and how to create an event and how To promote an event in facebook, so that’s all I’ve got for this article number three I’ll talk to you again really soon, with article number four I’m Katie Johnston,
This is true that you only can use five hashtags people are getting more engagement from 30 hashtags and there’s so much bull out there. That will tell you to use five hashtags or third, alright guys listen. So this is episode 3 of asks, J, where I answer your questions on how to grow your social media and business. My name is Jane Eyre Mwanza and I am a 16 year old entrepreneur and I’m just obsessed with social media marketing, and I have a consulting business where I help you guys, one-on-one in addition to my personal brand and digital marketing company for my family.
So I have a pretty good grasp on the social landscape, and today I have a few guys where I’m going to call you guys up and I’m super pumped it’s a gorgeous day here in California. So if you want some more ass, Jade’s make sure you get this article a thumbs up and if you want to know how you can be on the next ask: Jade stay tuned: okay, first, caller, honestly, it’s been a wild day. I have to go over more.
What what I’ve been doing – and I woke up at 4:30 – hey – this – is Jade, hello, hello, okay, yes, hello, hi! This is Jade from YouTube. What do you mean it’s going to argue this matches? This match is rough hi. This is Jade from YouTube you’re on the ask: what is their closet about? What is the cause of the bar? Got it cool cool, so it’s I mean something you’re kind of have an idea who you demographic is, but it’s not really specific.
Like do you know what a location of it do you think it’s a girl, that’s or a guy? That’S in college, that’s struggling to find their purpose in life like what do you think their message or your message so he’s confused. I’M not sure right now we’re what your goal is. Is it like a thousand subscribers like what is it? What is it for you, okay, okay, so you need a niche down, so I would say: stop doing 25 to 34.
I would say literally I’m so I’m working with the artist he’s like 24 to 30 Detroit people that also have asthma, that, like rap music, like literally niche down to that point, niche down and since you’re not posting them, because you don’t need a post that much To create good content, just really be super targeted, so in each every article, you’re literally like if you have asthma and you’re from Detroit and you you know what I mean like cuz you’re towing me, like all these other other bloggers are unrelatable, because they’re too, like Hardcore perfectionist like but you’re, relatable and people like authenticity, you guys are shell.
I need water, I’m super dehydrated by the way, guys, if I ever miss your call, you can always sign up for the next and you can be the first one. The next sessions you’re on the ask Jade show: okay, okay, I guess what they’re not loyal to they don’t stay to the next one and they don’t like keep up with your content. Is that your thing just thing so who’s our target audience? Who is the people that don’t really give a shit right now? That’S a hard question by the way so might take a while.
If you have an idea stored out 18, ok, she’s, also she’s, older god, it’s okay, la bete is like I’m just saying like I’m not trying to stereotype, but, like you can imagine right, like you can imagine right there problem. You know you know what people have in common with that 18 to 25 year old girls that go to the la big college because they’re insecure. So what you do is the reason why people like your content and they’re not staying is because dance and like a lot of arts, it’s cool, but it doesn’t really change a life like I mean I’m not saying it’s like not cool.
It’S like you. Don’T I mean like it doesn’t change life? It doesn’t make someone like wake up from their. You know biggest problem, so what you can do is keep creating dance content button. Your captions put some inspirational or like just a life story of yours, and people will literally, if you do like part, one part, two of a story: they’ll keep up with your content. I think it’s all about execution on how you can bring them value and entertainment.
At the same time, I don’t know like I feel like as a dancer. You have a lot of storytelling. Why don’t you tell some stories in the captions? Okay, my camera cut off, but it’s on asleep. In a crazy day, I woke up at 4:30 a app because it’s 4:30 a.M. Grab my bags move from LA to San Francisco, which is where I’m now I’m staying here kind of in the Bay Area. It’S just been five hours of driving and calls, and it was hard to fit in the ass Jade show so yeah and I look like tired eyes.
I hope this was an okay piece of cotton piece of content for today, and I want to bring you tremendous value, the difference between me and my competitors or Gary and, unlike all them, I generally want to help every single one of you guys. Okay, so if I forgot it reached you or you got missed, let me know, and you can just be the first one on the next session and although it’s really busy, I plan to help every single interview as much as I can I’m trying my hardest and It regards to your business, guys, there’s so much bullshit there.
So I hope this is a safe place in a community where you can just let me know you ever have a question. I think I’m going to close off a state just because my battery is dying and I need to get some water inside and I do you hydrated us in regards to one question. I got do hashtags matter. This is true that you only can use five hashtags people aren’t getting more engagement from 30 hashtags and there’s so much bullshit there.
That will tell you to use five hashtags or three. It doesn’t really matter. I don’t even use hashtags like you, can look at my post. Some of them do well with them and some don’t need them like when you think about it. Do you actually go to hashtag, visco or hashtag la model and consume content from a hashtag like most likely? Okay, sorry, if you do but most likely the day to day basis, that’s all how you consume content! You just consume content! That’S on your feed on your timeline, whatever it’s recommended to you on the explore page.
Rarely do I actually search for hash. I really rarely don’t I mean if you do I’m so sorry. This will not apply to you, but as a normal teenage can see we’re like. I don’t do that. I, like not everyone needs to, like my posts, that’s why I don’t really care about hashtags and I think it’s a great way to find people. I would use hashtags for the sole reason of finding other like-minded users. If you want to find someone in SM MA or like a marketing category, you do hashtag marketing and DM all those people, that’s what I would use it for.
I wouldn’t really use it for like the sole purpose of getting random likes or using relevant hashtags. The only reason why Instagram is just saying to use five hashtags instead of thirty or it’s just be spammy, because they don’t want people using the hashtag Instagram model, because it’s trending and everyone uses it and no one has some correlation to it. They just want to create a user-generated feed, so people actually like hashtags like people hate hashtags back in I don’t last year it wasn’t cool to do hashtags for the sole reason.
Then it became spammy and kamana ties. I really do believe it doesn’t really matter how much you use you can use 30 just make sure it makes sense for your audience and make sense for the piece of content. Each hashtag needs to be different for each post, so I would just say it doesn’t matter just make sure and make sense for what you’re posting and it helps you find people, and you can find people through your hashtags.
That was today’s daily Jade and I need some water. I just really let you know I’m so so blessed to have every single one of you, you guys in the next one, but like congratulations to the comment winner, this post, to be to the next step. This. So if you want to be the next comment winner, all you got ta do is comment your question and your favorite water bottle brand. Honestly Dasani is good. Okay, Fiji is expensive and if you can just name your favorite water bottle brand, then that’d be great cuz.
I need some water anyways I’ll cut you guys in the next one have an amazing thumb tabulous day, keep crushing it and I’ll catch you guys in the next one good bye. What’S up guys! Thank you. So much for reading hold up. If you could do me, a huge favor give this article a like and hit that subscribe button turn all my posted applications now it’d mean the world to me and I really appreciated
So you got to be careful that you’re not going in and following bad advice. You want to go and look at and learn what are the things that work still in the eyes of Google and Bing the two major search engines, and how are you going to go and make sure your websites satisfy those needs, so you can get the visibility You want join me at introduction to search engine optimization
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