What’s up Justin What up How’s it going Living the dream, Yeah. So first thing that comes to mind and I get asked this. A lot is: where do you start when It comes to just technology, Or you know,,’cause. You say online.
What comes first Website or domain Well you’re, currently offline right as a home-based business Yeah You got ta get online and The first way to do that is with a domain name and a website. That’s your online real estate and it’s how people find you online. That’s like godaddy.Com, Or coffeeandkickflips.Com It’s how people get to you. It’s like street address right And after that you need hosting essentially think of that, as like online storage for your website, and then you need something.
To build the website Now many people aren’t web designers and they don’t want to Spend a lot of their time building a website, so there Are tons of tools out there that just help you build websites or there’s WordPress if you’re a little bit more Technically inclined, but Not me, You don’t have to go overboard. Just have a homepage Have a little bit about what you do. Maybe the services you provide Or if you’re online shop like if you’re on a Farmer’s Market – and you really wan na, bring that to life and sell your products online, then you can have a little online shop.
That’s pretty easy to Use and a contact page Yeah, so speaking of Farmer’s Market, let’s say I’m out there. You know selling some plant-based soap, Okay Or hot sauces, or both I’m in (, Emma laughs ). So once I get a domain That makes a ton of sense’cause we’re going from offline to online Then what’s next. Well, probably the next step is social and that’s kinda, where you’re the expert. Now you want to be on Your favorite platforms, Facebook, Twitter, Instagram, You also wan na – be on Business directory sites, like Yelp Google pages, Oh absolutely And claim your your listings.
Yes, Don’t let it just be open to the masses. That’s your baby right! It’s your business! Make sure you control it. Okay, so once you’re On the social media, I know that’s a big step, but it’s not where the majority Of your time is going to go, The majority of your time goes into actually creating content, so you connect with your customers right [, Justin ] Right. So can you elaborate on that The importance of engagement and connecting with potential customers Right so we’ll take the Kinda, the Farmer’s Market example that you have there.
So if I’m, what were you selling Hot sauce and what Plant-based soaps, of course Great combination. So if I — You use them after You use the hot sauce (, both laugh ), If I’m selling hot sauce and Soap at the Farmer’s Market, — Yeah – I wan na – take it online and I really wan na take it. Into social media presence, What I don’t wan na do is just Start listing off my products and saying “: Hey this Is all the cool stuff “ you can buy from me.
”? What I wan na do is basically Start opening people up to my world, the hot sauce And all natural soaps there Interesting world ( laughs ), So you do that by basically Showing what you do Like the Instagram Stories is A great way to do that, Just pop up cool I’m making a soap or I’m makin’, a hot sauce Ooh behind the scenes, Try not to get those mixed,’cause! You don’t wan na like be scrubbing with the hot sauce soap, But open up your world Talk about what you do as a Business and be relatable People buy from people, They don’t buy from companies right, [, Emma ] Yeah, And if you start to really open up who you are as a business.
Owner your day-to-day the struggles you go through, maybe just some of the cool stuff you do beyond your business itself. It really helps people connect with you and then they’re more Apt to buy it from you tell their friends about you And get a hashtag, Yes About your soap or the hot sauce. Well, my soap and my hot sauce brand # Hotsoap So that way, yeah ( laughs ). So that way, when customers Are using my products, they can use the hashtag and then –.
Yes, I can re-share that Or reTweet it right Right, over and over — And over And over And that’s helping you Create just more content, That’s called user-generated content And I know you’re an expert at this. It’s making people create posts and having your hashtag in there, and that gives you more content to post Yeah. I’m curious email Does that matter: Email marketing, Still a big thing! Should businesses do that if They’re trying to go online with their home-based business, Yes, email is super underrated and a lot of people think Of email marketing as spam, And it shouldn’t be spam, It is spam if go the same.
Approach of like saying, hey, here’s all my products, Buy buy buy, buy, buy, But you wan na really Engage the conversation Bye, bye, bye, (, Justin, laughs, ), Engage that conversation And help your people out, If you maybe say you’re Doin’, the hot sauce and all natural soap – maybe you send out recipes Of your all natural soap, Maybe try this at home with Your family or your kids Try to get different ideas and be creative about The content you give out and even if people don’t Open your actual message: that’s okay! They still see your brand each and every time they go in their inbox and that’s brand recognition Stay top of mind And it’s saying top of mind Yeah.
So with your website a great think to do to start collecting those emails. You can’t just say: hey: Sign-Up for my newsletter, Nobody cares about a newsletter. You create a lead. Generator and what that is, is just something free, That you can give them in exchange for their email address. So if I’m a hot sauce and all Natural soap, maybe I’d, say, cool sign up, enter your email. I’ll, send you 20 % discount Or enter email.
You’ll get five Recipes to do this yourself, Things like that Cool And it’s kind of an Even exchange and then because then you build that List build that list, — You’re, giving me some really good ideas. I check my email when I wake up. I check it throughout the day. I check it in the evening, So it’s — It’s with me forever Yeah. It’s still very much a blog that consumers are using And checking frequently Yes, So it’s another avenue if you will to reach that next customer or, like you said with your regulars, just stay top of mind Right, you wan na, be Where your audience is and your audience lives on social and they live in their emails All right, so that’s a Wrap on today’s episode, I wan na give a huge shout out: To my co-host, Justin Nealey ( crowd cheering ) The expert ( Justin laughing ).
I hope he helped your Home-Based business get online If you have any questions or comments, we’d love to hear from you Go ahead and share below and in the meantime, Subscribe to our blog, See ya.
Who is helping with your digital business footprint?
I was so small in terms of my impact in the world that I was basically teaching small classes of 30 to 40 people meditation over a weekend for absolute crap money. Now, how did I go from there to two years later, creating something like AFS? Well, it had to do with an encounter with a guy by the name of Bob Proctor and how he absolutely kicked my ass to a point where I was so pissed off at him, but it led to a disorientation in my mind that spawned an incredible growth.
Now I wanted to share the story with you. I was talking about this on stage recently and people absolutely loved it and they thought it was absolutely hilarious, so check this out and see if this sparks an idea with within you, 2003. I moved to Silicon Valley and the my whole goal was to make it big in the dot-com industry and I realized how tough it was. Actually, I moved. I moved there in 2001 the dot-com bubble burst that year I was completely broke.
I was sleeping on a couch was the only thing I could rent and I was sending out my resume to every company that would potentially hire someone now. The only job I got was a dialing for dollars job. I had to pick up the phone and sell technology to lawyers it’s like day in and day out, but the economy in San Fran was so bad that there was no base salary. Basically, you only got paid if you close the sale.
Now, if you’re a 25 year old, Malaysian kid with unusual accent and a name like vishen, lucky ani calling up lawyers in Texas interrupting them in the middle of the day and trying to sell them technology, you hear more off kid, then than you would ever expect In in any career, so one day after the nine lawyer told me to off, I basically went home depressed and I decided to Google for help. So I googled, why does life suck so bad? Why are lawyers such dicks and and and I’m kidding – I love? I love lawyers, please don’t sue me and and what I found and what I discovered was a meditation class happening now.
That class was actually from a very early meditation program. It was called the Silva method. Some of you might remember. It was big in the 70s and 80s and class was happening in LA so I flew to LA to attend the class, and I was the only student who showed up. It was really interesting, so it was the two day class. The instructor just work with me in one day and thought me all of these different tools for for building up intuition for creative visualization for connecting with people’s true true energy, and then I started applying that to my kwaltz and something very interesting happened.
So now I want. I want to ask you to just open your mind to what I’m about to say next, okay, so back, then we would go to the San Francisco Public Library check out the yellow pages, and then I would have a territory. My territory was San Antonio and then Portland Oregon, and I had to call all the lawyers in San Antonio from A to Z, and you had to go one by one by one and scratch off the names on the yellow pages, hoping that someone will take your Call right someone who was very bored and lonely that day and and I decided to try a different technique, so I used what I learned to go into.
What is the the meditative level of mine? Sometimes they call it the alpha level of mine and I would tap into my intuition and then I would just run my finger down the yellow pages and I would get an impulse it would feel like. I was guessing on who to call and what happened was really interesting. My sales doubled instantly in one week I doubled my closing rate and then one month later, I started applying additional tools this time using connection rituals and seeing me at the lawyer in my mind’s eye, before picking up the phone blessing them connecting to them.
The way you guys just connected to each other and asking that if this isn’t the best interest of everyone concerned, then let it happen right. Just setting that intention. Once again, my sales doubled a month later it doubled again before I knew it in four months. I was promoted three times shipped to New York and made director of sales of the company. I was 20 and I was 26 now I was all of a sudden running a team of men and woman much older than me, because I was able to do so much more because of what I had learned with how to use my mind now, after 18 Months in that company I decided to quit, because I wanted to do more, so I quit and I became a meditation instructor and very soon.
I realized that if you have a fancy job as director of marketing in a dot-com and you quit and become a meditation instructor, firstly, you should really check with your wife first, because because I was married at that point and secondly, it’s it’s one of the fastest Ways to go completely broke and soon and soon I had only seven thousand dollars in my bank account and and my wife. She was European she’s here in the audience, but she told me not to make a stand and so and so because we were living in America, she didn’t have a green card.
She couldn’t get a job. So so you know we had to do something. So I started figuring out how I could use my degree in a computer engineering to help my meditation business. I built a website. I started selling CDs, I started building, you know autoresponders and and fancy and no fancy web pages and all of a sudden I was selling out my classes. Then other instructors came and said: can you help me then other organizations came and said: can you help us sell our CDs, and so I thought? Okay, that’s the potential for a business here, so I need to register a name.
So I decided I got ta. Be fancy about this. It has to look professional, it has to look serious, so I got online and I found two domain names. One was called mind valley, mine, because the program I was selling was the Silva mind-controlled method right. But then I thought that sounds so. Cheesy I found another domain name. I really liked it was called reign Bridge consulting.Com. Fortunately, like 24 hours later, I decided Greenwich consulting sounds really depressing, which is why you’re not officially here attending the rain bridge, consulting reunion but the mind valley reunion.
So so that’s that, so that’s how that happened. Now I want to show you this picture. I won’t show you this picture, because this is me in 2003. You can see I’ve just quit my job. I can barely afford pants and in the furniture I’m sitting on. This was furniture we salvaged from the street in New York, New York, very friendly city. If you need furniture, just walk out to the street people put out there, there is every year.
Ikea comes up with a new line and then the previous line is left out on the street, so this is the IKEA 2002 collection. I’m serious! You can look that up. This is called the lac la CK table, even even the naming of it. Black signifies the lack of abundance. You need to to sit on it and I’m serious. It’s actually called the lac. La CK go Sweden. So so that was me 2003 and then I started teaching meditation.
I started teaching meditation and this was the apartment that that the first MindValley website went off this. If you live in New York, you might recognize this. This is the playwright’s tavern it’s on 8th Avenue and in 46th Street, and we I had this apartment above the playwright’s tavern. This is in Time Square not Disney Times Square like today. I’m talking about strippers and crack Times Square of 2003 before Disney took over 2 years.
Before I moved into that apartment. That was my window. It was behind that window that the first mine valley website was being built two years before I moved into it. It was a thigh, massage parlor. Now, if you live in New York, you know what time massage parlor is his code word for. So yes, yes, the school for Humanity did start in a former whorehouse. I love the fact that you guys are excited about that.
That’s that’s incredible! Okay, so so what happens is for the next five years I’m teaching meditation. Now I’ve had to move back to Malaysia right because in America it’s kind of hard to be an immigrant, it’s very hard to get a visa so had to move back to Malaysia. So now we were building up mine value in Malaysia, but we still stayed an American company, even though I couldn’t get a visa, and I moved to Malaysia because I registered the company in America – America’s been making me pay taxes for the last 15 years.
So so now we’re in Malaysia and every three months, I’m flying to New York and flying to London to teach meditation classes for small groups of people. Sometimes they’ll only be 15 people in a room, but I would fly 24 hours to teach that group of 15 people and I was proud of that – I loved it. I love seeing my students life change. There wasn’t much money. Imagine flying all the way from Malaysia to New York teaching a class for a week and flying back and at the end of it, you’ve made a grand total of $ 3,000 right.
It’s not much, but you know it gave me a chance to travel in 3000. Could bucks could go far in Malaysia now one day this was after the secret had become really big and Bob Proctor, who was on the secret, had become a superstar. Someone introduced me to Bob Proctor and told him that I was really good at building websites, so Bob Proctor contracted me to build his website. So I got to know Bob Proctor.
He became an inspiration and what happened was in 2008 and I remember I’d now been teaching meditation for five years, not much money. I was further and death than I would be if I’d never started mine belly and just stuck to a regular job. How many two guys know that struggle right as a teacher as a healer as a coach, so 2008, I’m in London and Bob is finishing a big seminar in it’s lunchtime and he’s having lunch, and he knows him then he’s like hey vision come over, let’s say And just say hi during my lunch break, so I show up and Bob Proctor asks me by the way you guys don’t know who Bob Proctor is right, famous author, so he says so what brings you here? So I’m really proud of myself.
I’m like well Bob! I teach this class on meditation, I’m going to have 40 students in a room today. I flew all the way from Kuala Lumpur, Malaysia going to be teaching good to be facilitating the Silva method class and Bob Proctor asses me, that’s tastic! How much are you earning from this class and I go well, I can tell you Bob, I’m going to go home with $ 5,000 profit $ 5,000. Now to me, that was a big deal.
$ 5,000 goes really fine. Malaysia, that’s like three months, salary and Bob said: are you kidding me and Bob Proctor’s got this really Stern face, and this really really like intense voice and what’s more like, are you kidding me? Then he does the Bob Proctor scowl and I’m like no seriously Bob that that’s what I’m doing I teach meditation. Now I don’t just build websites. I can teach and Bob says, wait.
You’re telling me that you left your wife. You left your one-year-old baby boy to hop on a flight for 22 hours from Kuala Lumpur, Malaysia to London. So just so you could touch the lives of 40 people on a weekend and then travel all the way back. I hope you’re going business class. Then he looks at me. He goes you’re travelling coach. Aren’t you when he does that face again and then I’m like yeah I’m travelling kochi by travelpod.
Make no money at all and Bob goes vision, vision, vision and now he touches his face. So I knew something is coming. He says you really think small. I would never do what you’re doing you got a dream, bigger son and he looked at me with complete disappointment and I was pissed off I’m like screw. You mister I’m the big deal guy in the secret, with your fancy suits and your awesome voice and your great smell whatever colonial.
Using I like what I do. I I like what I do, but then, but then I went and I did that class and the next day I woke up depressed, and I realized Bob was right. For five years, I’ve been doing the same thing, touching twenty people, forty people at a time like I was doing like one class every two months right and I realized I had to think bigger. Now I went to my Facebook and I change the quote on my Facebook.
Facebook has a category where you put your favorite quote and that’s what I put down it’s a quote from Bob Procter. The question is: not are you worthy enough to reach your goals? The question is: are your goals worthy enough of you? It’s now been 10 years right. I haven’t touched it. That is still the quote. You will see on vision, look he on his Facebook, but I put it up and I did something else I quit.
That was the last time I thought a meditation class I just quit. I gave it up completely 100 %. I never did it again because Bob Procter was right. I started dreaming, bigger and bigger and bigger, and every time I would hit one of those big dreams. I would do the next thing and that’s how mine Valley became a company obsessed with touching a billion lives, shifting the course of history. It’s why we set a goal to create the best learning technology in the world.
It’s why we started deciding that we were going to be so much bigger than just me, teaching twenty people in a room meditation. We wanted to assemble all the greatest teachers on earth. It’s why we decided to invest in technology and build really cool learning applications like quest it’s why we launched a fest after I quit that many teaching that meditation class it took me two years to do my next seminar, but two years later, that next seminar was A fest which is now one of the hottest tickets in personal growth.
We had 250 people, and this time it was in Costa Rica, and we had incredible speakers come and share the stage with me. That was how Bob practiced kick in the butt shift. At my life, it’s we. We went from working from a rundown house to building what won an award in ink magazine for one of the top ten coolest workplaces in the world, and we assemble the team of now some 250 people from 46 countries who move to Kuala Lumpur.
Malaysia to build everything that MindValley develops, it’s actually now 47, because we just hired. We just hired someone from Iraq. All of that because, as a teacher, somebody kicked my butt and made me dream bigger. So so I went from building this up in a former whorehouse in Times Square to an ink magazine, one of the world’s top ten coolest workplaces in the world, and all of that was in it was between 2003 and 2012 right was.
My mat is failing the right now, seven years and I believe that that’s something that all of us should aspire to, because the world needs teachers. The world needs people to spread these enlightened ideas, which I hope, there’s a lesson there for for for anyone here, who’s gone through that same struggle. I’ve experienced if you know what I’m talking about, raise your hand and make some sounds
Now, for those of you who have no idea who I am, my name – is Vince Reed, I’m the founder of setup, my ads com, I’m the author of the book internet traffic and leads make sure you get your copy on Amazon and I am a proud to Comma Club owner since 2008, I’ve been helping business owners, get more traffic, more leads and more sales for their business, and I have to tell you you know: things are changing extremely fast, and one of the things that I wanted to do in this article was really Break down the different ad objectives, because again, there’s so many different options today and a lot of people are choosing the wrong objective, which is getting them poor results.
So I wanted to dive into it and we’re going to dive into the strategies the benefits of each objective and trust me if you’re running Facebook Ads okay, you definitely want to read this article to the very end, just go ahead and dive into it. So what are Facebook ad objectives? So when you go in to run your ad campaigns, you’re provided with several different options, so you can see on the top. It says: awareness, consideration and conversion.
So if you’re running awareness ads, you can do brand awareness and reach ads, which are there to let people know and be more aware of your brand okay. These aren’t definitely the ones you want to choose. If you’re looking to drive ROI, then you’ve got consideration ads, which are traffic engagement, app installs, article views, lead generation and messages. Okay, these are different forms of ads that you can run and you’ve got conversion ads, as you can see to the right, conversions, catalog sales and store visits, and all of these things provide different types of you know things for your end user and the end user Is the person that’s on the platform your ad shows up in front of them and then obviously you’re using that ad to get them to do a specific, a specific objective and that’s what these are designed to do now? The big question about Facebook ads in terms of objectives, it’s like what should I use, which one should I pick when should I use it and what’s the actual strategy that I should have when I’m actually running these ads and that’s what I’m going to be talking About in this article now before I dive deep into each and every one of them, it’s important for you to understand that phase and the way that it operates.
It leverages an algorithm and the algorithm is much smarter than us. Okay, it’s very difficult to understand what it’s doing at all times, but what we can do is see some of the trends that are happening and try to leverage and use the algorithm. You know our benefit now. What I will tell you is that, because there’s so much data, okay, when it comes to the users on Facebook, the algorithm is able to pick up different trends.
It literally knows everything about each and every one of us. I mean think about it. When you’re, you know searching for different things when you’re reading specific types of articles – it’s documenting, all of that, so it has data on billions of people and that’s why the algorithm is extremely smart and it’s constantly running different queries and it’s constantly doing different things to Allow people like myself for advertisers to be able to put our content and information in front of the people who are going to take a specific action, and that’s why it gives us a variety of different options.
Now what you want to do is you want to use Facebook, add objectives to put your product or service in front of your ideal customer now. One of the things that used to frustrate me in the beginning was, if I was doing a article view ad, for example, and someone would have view my article I’d, ask myself well: why didn’t they just click on the link? How come I’m winning all these views, but no one’s clicking and then, if I do a traffic ad, then all of a sudden I’m getting all these clicks.
People aren’t viewing, and then I do a conversion ad. It’s totally different. I don’t understand how it’s being put in front of a person and the actions that are happening or different shouldn’t. They just see the ad and click on the link. I would think that, but then I started to think about it differently, and this actual slide should help. You understand how it works. So, for example, if you look over to the guide to the left, okay, it says above him the studious student.
Okay, now you have to kind of figure out what you are, so the studious student could be a person that just wants to learn. It’s the person that wants to you know register for a you, know, webinar and learn a specific. You know action or opt into a page and see what’s happening and they’re just there to learn and get information. So this is the person that’s more likely to actually convert and become a lead right.
The studious student then you’ve got the guy who’s. The life of the party – this is the person who you know it’s constantly. You know hitting the like button, constantly leaving comments constantly. You know you know engaging with each and every post. Okay, now remember: we talked about Facebook being an algorithm. It knows what’s happening at all times, then you’ve got the silent observer, so, for example, this is the individual who will read a article from beginning to end.
They may not actually subscribe drop or opt-in, whether they’re and they’re reading they’re not hitting the like button. They’re not engaging now because it’s billions of users all doing different queries and different actions at all times. Facebook’s algorithm knows that so when you’re doing specific types of objectives – okay, it’s putting your ad in front of more people who have displayed that type of action.
So, for example, the studious student is a person that actually you know, converts that opps in the opt-in pages and the websites into webinars and when you’re reading conversion ads. It’s looking for those types of individuals and it’s gathering data and it’s putting your ads in front of more people like the studious student. If you’re looking for more engagement, likes comments and shares, okay, you’ve got those people and you know who they are.
Who are the life of the party they’re, constantly engaging and interacting when you run those types of ads? It’s finding all of those people remember there’s billions of users on Facebook and it’s putting your ads in front of them and then you’ve got the silent observer. So you’re, like man, all these people read my articles but they’re not actually engaging, and I don’t understand why they’re not doing anything.
Well, it’s putting it in front of the people that are known to read, but just sit there and silently, observe and learn all right. So, that’s why you see different types of actions with different types of things, when you’re running ad campaigns. Now it’s up to you to step back and say which one of these categories are best for my particular product or service, or which one can I use to set up a specific action further down the line all right.
So, let’s go ahead and dive into the benefits and strategies of each and every one of these ad objectives. So number one we’re going to start with traffic, I’m not going to go through each and every one of them just some of the basic ones that are more likely to be used by people like you who are running ads. So traffic is designed to get people from one point to another and more specifically, off of Facebook.
Alright, so you can see if you hover over the little icon there over over by traffic, it says, send more people to a destination on or off Facebook, such as a website app or messenger convert conversation all right. So what it’s doing is its tracking and it’s looking for people who are more likely to click okay. Now that doesn’t always mean that’s a good thing, because sometimes you have people that just click everything that doesn’t mean.
That’s your ideal client. It could be good for certain situations, but it’s important to understand what it’s doing so, when you’re running a traffic edit, simply putting your ad in front of more people who have been known to click on something more frequently: okay, that’s the bucket of people who get Ads going to be put in front of immediately now, traffic objective breakdowns are very simple. So let’s do this real quick? What is it a traffic ad directs traffic to a destination? What’s the benefit of traffic ads? It provides you with a metric that you can track and measure you can’t.
You can’t grow what you can’t measure. So traffic is great, especially if you can keep your cost per click down and your you know have a good message on your ad and people are clicking and they’re actually opening it up and actually viewing what it is that you have to offer and what’s the Strategy behind actual traffic ads well, you know, I believe, that the most powerful pixel when it comes to retargeting is the website pixel, all right.
So you know when you’re getting people to your website. Okay, this gives you a great way to actually retarget those individuals. You know when they leave, so what I do when I’m setting up traffic objective campaigns. I make sure that I use the landing view option so there’s a little button at the bottom, when you’re selecting traffic that you can select landing view which allows you to only be basically billed or I should say more, not necessarily build what it does is.
It allows Facebook to put your ad in front of people and it only it’s looking for people who actually allows the page to fully load. So that’s what the landing view option does. So when you do that make sure you have a pixel on that page, then you can continue to retarget and remark it to those individuals once they’re off of your website. So again, that’s a good strategy to use when leveraging traffic.
Now, when it comes to engagement, the idea of engagement is to get people to interact with your post. This is when you’re looking for more likes comments and shares now will tell you, okay, this is the one that I think gets most people in trouble. Alright, because most people are running ads out of ego and they think that it’s all about engagement, likes comments and shares and they think that that’s where the money is at.
But you can’t cash and likes can’t cash in comments and you can’t cash in shares. But it’s great for social proof and it’s great for awareness, so you hover over engagement. You can see it says here, get more post, engagement, page, likes event, responses and offer claims right. This is going to allow you to. You know obviously get more people engaging and interacting and you’re putting your ad in front of the people who are the life of the party all right, so let’s dive into the engagement objective breakdown.
So what is it? It basically induces likes comments and shares. Ok, the benefits of angei is to create awareness from the connections of the people interacting. So, for example, one of the cool things about engagement is the fact that, when someone actually clicks on likes or comments on your posts, okay, a lot of times the people that are connected to that person is now aware that you even exist as an advertiser.
That can be a good and a bad thing. The good thing is now people more people know who you are. The bad thing is there’s more people who know you who you are that aren’t actually interested in what it is that you have to offer. So you have to be very creative and how you actually use this specific, this specific objective, so the strategy behind this is you can use this method to create social proof before switching on the objective.
So, for example, you know if you look at social media and we understand how human behavior is okay, there is something natural about looking at an ad and seeing how many views it has seeing how many comments it has and then making your decision based off of That so, if we recognize that as advertisers a good strategy to use when techwin leveraging engagement is to run an ad, it initially set it up for engagement.
So it gets interaction, likes comments and shares. Then we take that exact same ad and then we can convert it to a different objective and now, when people see that ad as more engagement, which could obviously help boost conversions? Alright, so if you guys are getting valuate and hit the like button and comment – and let me know, I hope, you’re getting value, but let’s keep it moving article view ads.
This gets people to read your content. So if you hover over a little icon next to article view, get more people to view your article content and what’s one of the cool things about article view ads is you could actually set it to allow Facebook to target individuals to get what’s called true views Which are people that read at least 15 seconds of your article, and you know what it will do is it’ll go out there and it will start to find people who are engaging and reading more of your articles.
Now you know. Obviously, the cost of this is extremely cost effective, which I’ll dive into as we get into article view, breakdowns and objectives. So what does the article of you finding people more likely to read very, very simple and easy to understand, but here’s the benefit time read is a powerful metric and its cost effective. So when you’re doing article view ads on social media, you can get your articles in front of people from 1 to 6 cents per 10-second view.
Ok, so think about it. If someone’s reading you – and it only cost you 1 to 6 cents for 10 seconds and Beyond, okay, that’s it that’s a powerful metric and I’ve seen people get. You know literally 1 to 2 dollars, for you know for people to read a 10 30 minute article. So think about it, this way. Okay, would you pay two to one to two dollars to get a person to read 30 minutes or 10 minutes or 30 minutes of a specific article? Can that’s extremely powerful and if you back up a little bit, you think about it in terms of real life perspective, if you go and read TV and you look at a commercial – that’s 30 seconds, you know how much those companies pay for a 30-second spot.
Well, I have ads where I’m spending one or two dollars to get a person to view my content from 10 to 30 minutes. What do you think happens to that individual when they consume that much of my content? Okay, that’s why article views are amazing but you’re going to get that person. Who is you know the person that’s just kind of sitting back and reading right, that person that not isn’t necessarily doing give anything but the actual silent, individual who’s just reading and observing and getting information and they make their decision alright.
So again, you can see how all of these ads actually work together. So the strategy here is to use this method for targeting. So, for example, I love article views for exact list audiences. Let me give you a quick story, so what’s an exact list audience so, for example, I used to run a product I used to sell a product online. It was a real estate product to help real estate agents get more listings, and one of the things that we would do is we would target a variety of different interest groups, but one of the things you can do on social media is actually target people based On their job title, so what it’s saying is I want to run ads to people who specifically say that they are let’s say, for example, real estate agents.
Alright. So when I made my article ad and when I actually ran this actual specific campaign, I tested several different ad objectives and it was interesting that for the first time I actually saw article views, you know, get actual lower cost per leads. Then, let’s say a conversion ad or any other type of objective and the reason why was I realized that, when you’re doing exact list audiences article views make sense? Why? Because if I know that everybody that I’m marketing is actually a real estate agent and I’m getting in that ad in front of them for one to six cents per view, okay, then I’m putting it in front of more people who I know how or what I’m Looking for and I can actually get a lower cost per lead, this doesn’t work all the time, but if you have exact list audiences, it’s work so, for example, if you’re marketing to your existing leads, if you’re marketing to your specific fans – because it’s only one is Six cents per view.
Okay, this is a great way to actually leverage and run ads to individuals who are in that exact list audience. You know exactly what they are when the other objectives is you’re reaching out to a massive group of individuals, and they may not all be interested in what is that you have to offer? Okay, if you didn’t get what I was saying when definitely rewind and read this part again, because article views are interesting, metric that you can use and can be powerful for using it the right way, all right so lead generation you can generate leads without the customer.
Actually leaving Facebook, so if you’ve ever seen an ad and you click on it, it actually provides the Pope, the forum pops up right on Facebook, and you can. You can put your information in that’s a lead generation ad. So, as you can see, when you hover over the icon, it says drive for more sales leads such as email addresses from people interested in your brand or business all right. So the cool part is the person never access the leave Facebook to actually become a lead.
Here’s the lead generation objective breakdowns. So what is it it’s? An opt-in form built into Facebook, so the person never has to leave the benefits of this they’re great for industries that lack trust or for companies who lack pages that convert so, for example, if you’re running ads and for whatever reason, you’re using pages or you’re sending People to your website and for whatever reason it’s just not converting you can’t get it to convert people, aren’t opting in you’re not generating any leads.
I highly advise customers and clients of mine and students to switch to lead generation, because you don’t need an app opt-in. Page and you don’t need a website to run this type of campaign, because the form pops up right on Facebook and you can then direct them right to your sales page or your offer. So this is great for that scenario. So the strategy behind this is to use this method for industries that Facebook frowns upon all right.
So I’ll, give you a quick story. So, for example, you’ve got all these types of industries. You’ve got. Obviously alcohol and you’ve got the business opportunities. You’ve got the cryptocurrency type of opportunities. Okay, what you can do is be extremely creative, with lead generation campaigns, and you could say, for example, run an ad that says a new way of investing in 2019 right, you didn’t mention cryptocurrency, you didn’t mention business opportunities.
You didn’t say anything but you’re, not sending them to a page where someone that’s reviewing all of the ads, looks at it and they go. Oh that’s one of the things that we don’t like we’re, not accepting that ad or we’re flagging your account. So if you’re using lead generation, you can keep them on the site why Facebook wants and likes it when you keep people on the site, you can also now you know, be very creative and kind of use.
This method for industries their Facebook, sometimes frowns upon now. I don’t advise you running those types of a heads that they frowned upon, but there are a lot of industry that don’t like that Facebook doesn’t like – and this is a great way for you to get around it – just have to be very creative and how you Actually deliver your message, so if you got value from that, especially for all of you guys are out there, you know make it making it happen in the industries that Facebook likes to beat up, go ahead, hit the like button and comment and again be sure to Subscribe as well, if you’re reading this on YouTube, so let’s dive into messenger okay, you want to use this to communicate with customers directly alright.
So, as you can see here, when you hover over the icon, it says get people to send messages to your business or messenger or whatsapp, so they now recently integrate it with whatsapp. So you can actually run ads and when they click on the ad, you could deliver the content, the website, the information directly to messenger or to whatsapp – and you know this is definitely powerful. There’s there are some things that you need to know about this, and you know it’s becoming one of those things that you know people are really starting to turn to because of some of things, I’m going to talk about right now, so let’s get into the objectives And break down, so what is it? It’s? A quick and easy way to connect with potential customers through facebook, Messenger or whatsapp.
The benefit is, you know, people are calling it the email killer, because, when used with apps like Manny chat, okay, the open rates can be consistently over 80 and 90 %. So what’s manage ham and chat is a third party app that connects with Facebook and allows you to use some of the automation features that you use with typical email. So, for example, people that are using Infusionsoft click, funnels, get response, Aweber and all these different software’s to send out emails.
Many chat is basically that for messenger. So, as you get people to get into your messenger list, you can send broadcast automated emails, but the messages actually go through messenger. Now you don’t want to eat, send it like an email. It’s not the same thing you want to do it more as an informative way to connect with your customers. You don’t want to do it as often as you do email, but people are calling it the email killer, because it’s a way to directly get in front of people in the open rates or what email used to be when it first.
You know started years ago. So here’s the strategies use manage have to set up key word triggers. So, for example, you know a person, that’s not even running a lot of ads can use the software like many chat and as they’re going live, let’s say, for example, on Facebook they could simply say something like okay go ahead and comment. You know five tips in the comment area and you could actually set up that post to where, if any time, anyone’s comments.
That specific word that you said based off of a key word trigger. It actually will message them. Your opt-in, page website link and all types of information through messenger, and you could actually turn that into an ad, so you’re running the ad someone’s reading it. They leave a comment and it automatically triggers that message that actual offer to be sent through messenger or through whatsapp. Alright, so that’s how messenger works extremely powerful way to actually get some traffic and engagement all right, conversions! You want to use this.
Allow Facebook to work for you all right. So if you hover over conversion, this is Drive valuable actions on your website app or messenger all right. So I really really live in the conversion zone because when I’m running ads, I always I’m running ads to generate a prop generate revenue to get profit right. So when you look at conversion objectives here are the breakdowns. What is it the Facebook algorithm finds people who are more likely to reach a certain objective? So when you’re running a conversion ad, you can say hey, I want to run ads and I want people to become a lead right.
So you put a pixel on it on the second page, which would be the Thank You page. So when people start to actually opt-in and become a lead that pixel fires and facebook knows it, so if we go back to the earlier part of this entire training, we talked about how smart Facebook is and how smart the algorithm is alright. So once we start running conversion ads and the more conversions we get the more data we actually give Facebook, which means they’re able to put your ad in front of more people like that.
Alright, so I like to call a Facebook algorithm, like my six man or my star player, because the benefit is the Facebook algorithm now works for you and becomes your star player the longer you allow the pixel to fire, the smarter it gets so now, instead of You trying to figure out who your interest groups should be, or you know what type of campaign you can run as you start to get campaigns running with conversion.
You actually now have Facebook on your team and they’re going out there finding the people, who are more likely to take the specific action that you want them to take. Now when it comes to strategy, you want to allow the algorithm to work for you most people. Stop their conversion edge too soon and they adjust ads too fast. You have to allow the algorithm at least to get you know I you know people say you want to get to the first 25 conversions quickly.
Okay, I say you want to let it get to a to literally a hundred to a thousand. You know conversions in terms of making a decision, because once you get to that a hunt that hundred or even a thousand, if you really want to do it right when you get to a thousand conversions, I mean Facebook knows without a doubt who your audience is And they will put in front of your ideal customer again and again and again and you’ll start to see your conversions actually get better down the line.
When you start to allow the algorithm and the pixel to fire and for it to get smarter and smarter and smarter all right, so that are some of the biggest things you need to know when it comes to Facebook ad objectives, let’s go ahead and recap what You learned, we talked about traffic, getting a person from one point to another off of Facebook engagement, getting people to interact with your post. Like comment and share, we talked about article views.
Getting people to read your content. We talked about lead generation generate leads without the customer leaving Facebook. We talked about messenger using this to communicate with customers directly right through the app they call it the face, the other email killer. Conversions use this to allow Facebook to work for you all right. So definitely use these in a variety of the ones that you want. You know some are used to set up another action, that’s where you become the entrepreneur and you figure out your game plan for your business.
I like to live in the conversion zone, but definitely I do test all of them now if you want to master the art of pay-per-click advertising. I definitely click on the link in the description of this article. It’ll, take you to my site, selamat comm, and you can actually register for a free master class, where I will show you how you can get more traffic, more leads and more sales for your business, but, more importantly, how you can dominate how you can actually make All of the platforms work together and as a bonus just for attending the master class, I’m going to send you a mini course.
It’s my 10 commandments guide to social media advertising and this course will really break down the 10 things you need to do when running ads to be profitable and you’ll, get that for free just for attending the live master class. Alright, so hope you got a ton of value. Do me a favor make sure you subscribe hit the like button, because here’s the deal when you hit the like button and you subscribe.
Ok, that’s how I know you’d like content like this. So if you like content like this definitely comment below hit the like button and and subscribe, but more importantly, you know, you know be sure to give me some feedback and that way I can do future articles the better serve you alright, so hope you got a Ton of value and I’ll see you on the next one later.
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We will see how this goes later: woodland, there’s more stool, sweet stewardess here, almost buddy, almost how’s it going Grom, is here sweet how you doing buddy very cool Donnie’s here, excellent how’s. Everybody doing tonight I just got home. Well I, at home, a little while ago I had a banquet to go to this afternoon. I’m doing well, my friend I am doing well.
I hope you are too that’s good Marshall. So I get home. Wife wasn’t home yeah. I am too woman, I’m really hoping the Wi-Fi behaves itself tonight. I’d really like to do this, so it’s all right, Stuart, there’s always next time right but yeah. So this is take two of the Saturday Night Live slip-joint Edition. I know, but Marshall will probably recognize a couple on the table and I don’t think I have anybody in here.
Just yeah. Well yeah. I guess Stuart. That is a slip joint, so I have to know that one locks I can’t put that one in there. That’s got a locking blade, yeah bummer. I almost got one on there for you, Stuart yeah, yeah, great yeah girl. There is a lot of red on the table very true and I will be completely honest with you and uh-huh. A lot of the red ones were well not a lot, I guess maybe half-and-half forgiving to me.
No, I think I bought most of yeah yeah, there’s a lot of red yeah this one Mike traveler you take about that one. The case that’s a great little knife. I love that, but I will I will tell you guys that Wow, like I said my wife’s, not home right now when she does get home. I do have something I need to tell her, so I might have to step out real, quick. Well, I’ll give you a topic that y’all can talk about.
If that happens, the advances of Western civilization from 1945 to 1960 that’ll be your topic when I jump up, if I have to so what do you mean? You only recognized one knife on the whole table buddy, which one you recognize the eslint line is nice. Marshall is responsible for me, giving giving me a couple on the table he’s responsible for me buying one. That’s on the table. Oh yeah, hey Doug, how you doing buddy good to see you so? Oh the Bushmaster, okay, yeah yeah, the Bushmaster definitely got my my homemade patina job on there a little bit a little bit of mustard smeared on there.
I just wanted to see what it would do and I’ll kind of like the Tiger striping. I got there and they’re kind of reminds me of a perch belly too. So I kind of did the whole glob and then I did the streaks on it. I, like the streaks, much better, just kind of playing around, but it’s kind of fun. I just did my uh, it’s not on the table, but I just did my up and all number six. I wrapped that in a you know, paper towels, soaked in vinegar and put a patina on that, so that’s kind of fun.
Yeah I mean dude for a what you know you can, if you get them on the BOGO they’re, a five dollar knife, probably probably one of the better five dollar knives you’re going to buy the Bushmaster. So, let’s see, oh here’s one that Marshall is responsible for me buying and I am very glad he showed this to me. It’s the lion steel net, just a gorgeous gorgeous knife. I absolutely love that blade. I mean that’s pretty much the you know the nine forty Osborn style blade tanto.
They look very, very similar and well here. Let me let me grab it real, quick, it’s right here, the 940. The first time I saw one it became my Grail. I got one see there, I got the 940 and it was alone, and Marshall is like Oh check this knife out. Oh yeah yeah, I guess I’ll be buying one of those too I’m darn it right. There we go trying to get to focus. The blades are very similar, really trying not to cut myself here, but I’m trying to also make it focus there.
We go very similar blades. I just love that blade style, yeah, cutting garlic, sure, hey Jett. What’s that buddy yeah, that lions steal juniors here yeah that line steel is very sweet, so not Marshall! Marshall is responsible for that one and I think you buddy, because yeah I’m so glad about that doc. What’s happening: CRKT secant, Oh okay! I put too many letters in there right at first. I thought you see those it’s CRKT uh.
This is another knife that I really love. Yes, it’s red as well, but oh, the bull nose. Yes, indeed, number 71 bull nose from GE see. I have not picked up a bull Buster John, from Grateful panic, yeah he’s responsible for this one because he lent me a bull nose to review and, like oh yeah, hope we get one of those real soon and I did great great knife. I mean this one. This one’s pretty much perfect for my hand.
I know the bull Buster, the number 21 – that knife would probably be better for larger hands, so yeah great great knife. I love that one well Buster’s kind of big for the pocket. Yeah I mean I could see that. I might never viewed the bull Buster to our good buddy, a secret-agent BH. Let me his to review and I could see you know it did definitely have to be a pocket dropper. I mean it was okay, I didn’t mind it in the pocket, but I get where you’re coming from Marshall.
The bull nose is a much better pocket friendly knife for sure yeah, they’re, Caribbean blue case is really nice man, I’d really like the color on that. Oh, you got an imperial den här sweet, very cool. Oh you didn’t miss a whole lot. Did you see the hot that dear I’ll show that real, quick cuz we just got started, but there’s the hot net Marshall made me buy. First time you heard the buck for the pocket dropper.
This is a nice girl from the party you wish they would make a smaller bullnose. Really that’s interesting smaller than that huh. Hmm ad for baron. Do you ever review custom knives um? I have not a lot um. I really only have one custom yeah again III have a clover knife works. I think I did it in a. I think I read that one I’m alive. Didn’t I 46 to 56. Oh, an old one, Wow! Well, that could be Jer or not gr.
Huh Jeff! You! If you got a knife like that. Well then, hey good on your brother, hey blue collar, how you doing buddy, Ozark yo man, how you doing man glad to have you always glad to have you as he did you can make it that is truer. Smaller bono saw Buster jr. There we go. I mean I get, I mean it’s a little smaller, not a lot. I got this case. Sod-Buster jr., my good buddy Larry, gave me this one.
I mean no, I mean it’s a tad smaller this one. I mean no just this comparison, so I really do like the sod-buster pattern. I love that pattern in a in a slip, joint, hey just in time how you doing hmm, that’s awesome, Jer, very cool you just like basically, a GEC sod-buster, jr., gotcha, yeah right huh. You’ve been drinking again well join the club brother, I’m drinking on a little bit of a lesion men’s room original red.
That’s like my homage to Grateful panic, that’s what I’m drinking so the handling huh! Okay, very cool! Oh well! I mean there’s not that much of a difference between those two I mean. That’s really the only good comparison. I have I mean my my slip joint, I mean you’re. Looking at all my slip joint, so I mean Mike said my collection. Isn’t that extensive? So that’s just the that’s just a comparison I have to make Eric so yeah.
Reds are good blue-collar. Now, when you say red beer, I mean this is a red yeah, but when I think of when somebody uses the term red beer, I think of beer with tomato juice in it, you know some people do Clamato or something like that. I personally like Bloody Mary Mix, so no, you can never have too enough knives a little Orange Crush. I got something I saw that in the fridge Woodley I like some orange Krush everyone, so on no, no Marshall, it’s it does not have that.
Where is he? I don’t know I don’t know where he’s at yeah, hey Rick, how you doing buddy yeah yeah gross. What’s gross! No, I don’t well. I will drink red beer with tomato juice, but I prefer Bloody Mary makes something like you know, Coors Light or something like that. But like not a good beer, of course but and no head, so don’t be offended that I say Bud Light and Coors. I aren’t good beers, it’s just.
I can’t bring them. I can’t drink quarters later but like Street, so I just can’t do it? No! No! Oh, I don’t have a Camillus, but I don’t have my work knife either Stewart that’s down in my bag, doggone it my Maxim my maxim sailors knife. I don’t have that on the table doggone it. I forgot that one Browns are good. Hey another nice guy. How you doing buddy yeah yeah, we’re doing okay for now, Rick we’ll keep your fingers crossed cross her for years crushed toes! Oh, there goes.
Somebody said something, and now it’s starting to tweak out on me. Hopefully you guys are I’m getting a circle of death over here, so hopefully you guys aren’t yeah. I can’t drink, but like blue collar. I just can’t I drink two of them when I wake up with a headache: okay, good! Well, it’s not I’m not seeing the same thing I was seeing last week. So as long as this is usually what happens. My picture goes out, but I still have the chat feed.
So I’m, okay with that, I don’t need to see myself, hey Thomas, how you doing buddy good to see you all right. Well, we’ll just keep going and not worry about it! Didn’t y’all yell at me if it starts going funky, but this is a knife that I really I really was surprised back when we had our Secret Santas, Oh in the shark spa in in Jimmy slashes. I this as a Secret Santa gift for somebody. It’s the Reich m11 m11 B to be exact, and when I got it I I did open it to make sure the knife was okay and everything – and I was like duh gone – that’s a cool knife, so it wasn’t very long and yeah.
I got myself one, but it’s kind of a cool little knife I mean yeah, it’s got a glass breaker, it’s nothing, but it does have tweezers. I’ve got good sized tweezers on it and it does have a pocket clip. You can take the pocket clip off. If you want to, but oh no, I just it feels really good in hand. It’s got g10, but the chickens almost got like a micarta ish feel to it a little bit, and I really dig this little guy yeah.
I mean a pocket clip on a slip. Joint, I know that’s not really. You know it’s not really a thing, but I just really liked the way it felt it felt really good in the hand. So, oh, let’s see what are some other gifts here. Oh where’s, the this one, that’s a gift right. There cool little canoe, it’s the only canoe. I have in my collection a little rough rider’ canoe like they’re, green, oh man. I wish Tojo was here.
I got a green eye for him. Well, here’s another one! I just got. This was a gift. This one came from Jay this one came along with the blind Revere knife that I still have to do, but it’s a Roper knives sell beli, buy American Buffalo knife and tool so cool little sob le knife digging it. What am I missing in the chat? Something’s problem, the knife is green yeah. I know, but so awesome awesome knife.
This one is a fantastic. This gift. This is a gift for my family for Christmas. This is an absolutely gorgeous knife. It’s I remember correctly. It’s perlite. It’s not real pearl, it’s fake Peru, but that’s all right. It’s an absolutely gorgeous gorgeous knife. If I have a safe Queen, this is it. This is a very, very special knife that doesn’t come out very often very, very gorgeous knife yeah. It’s it’s! It’s just absolutely gorgeous and I’m getting fingerprints all over and mucking it all up, but it’s just that those slanted bolsters on it very very nice, just a gorgeous gorgeous knife overall yeah that one stays that one stays kind of tucked away.
Yeah I was, I was pretty well blown away when I got that one, just a beautiful, beautiful knife, Coraline, that’s what it is. It’s white pearl coral on handle, so beautiful one. Second guys! Sorry! I couldn’t tell if my wife was home yet or not. Let’s see what else we have oh here we go this one Zacks in the house. What’s up buddy this one comes from my good buddy jr., another gorgeous gorgeous knife.
Oh man, that orange camel bone just Oh 43 want orange camel wound wow. That thing is just sexy: I’m usually not a big fan of orange, but that’s just sexy to me. Man she’s a gorgeous gorgeous knife overall and then I’m blinding you. This got that polished, bleed sweet knifed. Such awesome awesome people in this community. Let’s see what else I bought this one, I love the. I love the shield on that one case: doctor’s knife, American flag shield, nice little slender knife cut the cutting blade, got the pill.
Crusher pill, Smasher right there. That’s definitely nothing wrong with the camera. On that one Stuart, that’s all red and there’s the marble. Sowbelly Marshall gave me that one as well believe you gim me this is when the oh, you gave me this one, but it was this. The canoe and blue all at the same time, wasn’t it if I remember correctly well, that is true. That’s the crusher you’re right, Stuart, that’s the crusher part, but this marble cell belly.
I mean it’s a lot like the Roper knives, so Billy! So hey guys. Do me a favor, I will be right back like I said your topic for discussion, the. What did I say it was something between 1945 and 1960s. Just talk about between 1945 and 1919 60 be right back guys. Okay, I’m back I’m back. They go Stuart. There’s my sailor’s knife, I ran and got it there. You go sorry guys. I mean to do that to you. Yeah forget about forty five to six in nineteen sixty, I’m back.
I had to run downstairs that I needed to give you something to talk about. So he’s like, but there you go Stuart. That’s my maximum sailor’s knife. I mean it’s just a cheap little knife. There’s nothing, there’s absolutely nothing special about this knife, but it gets a lot of work. I put it through a lot ground it up. Did I wash my hands now I wash my hands, but I do have one sailors knife Stuart, that’s it so.
I know I should probably feel bad. Let’s see what else that’s are pretty. I like this guy, this cigar whittler another Rough Rider um. Oh, I can’t remember the model on this one shoot the model was it seen on here. Oh man, yeah you’ll have to. I do apologize guys, but remembering model numbers. I really really terrible at I my mind just doesn’t work, but I do like that. I do like that shape. What’s the ring, what ring Donny? Are you talking to me or somebody else? I got ta catch up here.
We didn’t even get to my birthday man, I’m missing something. What ship did I serve? One is that is that question. For me, Thomas, oh, that you trying to let that well this you can use it for splicing. You can use it for splicing rope yeah! That’s what I use it for splicing rope! Oh well! You know what this knife actually didn’t serve on a ship. I actually got this one after I got out of the Navy yeah, but the ship’s I served on uh.
I served on the USS Philadelphia, the USS Augusta, the USS Pittsburgh, the USS Hyman G rickover, the USS Salt Lake City and the USS Nevada. Those are all the ships I served on, Thomas. Oh sorry, I had to get a drink after that. Well, that’s good! Oh! This was a gift from John over a grateful panic. This Rough Rider cotton sampler when he gave this to me. That was the first time I’d ever seen a cotton sampler blade believe it or not.
Well, thank you thomas. I greatly appreciate it. Your uncle was on Roosevelt. That’s cool cheeks pick a boat already hey that wasn’t me brother. That was the Navy. Sending me all over the place. I didn’t have a choice: yeah Jeff was a jet, was a marine la chaise and LHD. Sure yeah John give me that that buckshot bone I like the way that looks now the only the only issue with buckshot bone is you can get some uneven parts like right there on the pin.
You know where the pins go through just depends on one of those buck shots. Our butt feels good in hand. Good grip ability, oh yeah, when he sent that to me. That was the first time I’d ever seen the cotton sampler blade. So I thought that was really cool. I don’t believe so Rick. I don’t know anything about that. You and Chad yeah the monitor uh my mos uh. Well, it was submarine summer that sort of was our Killman.
I was a submarine sonar technician. No, I am NOT a red dragon, I’m a blue nose, the only one I am as a blue nose, I’m not a I’m, not a shell back, I’m not a golden dragon. I’m not! The only thing I got was blue nose and for result for those of you that don’t know being a blue nose just means I was across the Arctic Circle, so I have ringing in my ears a lot Stewart. I do yes, yes indeed, it was. You are correct.
That is correct. That was our gentlemen. Are you sho back yeah? That’s cool this starter to get into the traditional knives me personally, my opinion. Rick. If you want pretty good, I mean pretty decent quality and the not expensive price. Any Rough Rider is a really good choice: they’re inexpensive they’re they’re, pretty solid. You know I mean it’s, it’s really hard to beat a good good Rough Rider knife to get into the game.
If that’s you know, if you’re looking to start with traditional, I mean here again and I don’t know Marshall – I mean, throw your opinion out there, but I mean but Kay sells ease. You know, they’re ten bucks, but they’re. You know. If you get there buy one, get one they’re, five bucks apiece, not a bad start, but I mean for overall quality. You know overall quality at a really good price. I mean you can get some really really really nice Rough Rider knives for fifteen bucks.
I mean seriously, I mean I’ve got, let’s see all the Rough Riders. I mean this little canoe, it’s a rough rider. The cigar whittler is a rough rider. This large, lock blade sod-buster, is a Rough Rider. This is this is the r3 r4 304, but it’s a lock well that one can’t be in there it’s a long plate. What is that doing there? I got thrown out nevermind, but no seriously, it’s a good knife. Uh Barlow’s are good patterns for sure you know.
That’s I do like the Barlow pattern and I don’t have any. Let’s see alright. This is a rough rider if you want a hawk bill that big ol knife, good pruning knife hoc bills are what I mean yeah truthfully, the Rough Riders, probably the way to go. To be perfectly honest with you, my favorite sod-buster, oh dang, oh you’re, going to put me on the spot. Um trappers are good knives to start with. You know.
Two blades trappers are a good place to go good place to start my favourite sod-buster, though oh man I’m going to go with in my collection, cuz. That’s what I have to oh dude man, oh man, it is really hard because I I mean it seriously, and I mean these are two complete sides of the spectrum. This is budget. This is not budget put them again, the bull nose, God they mean they’re, not too bad. I mean it’s a GE, see they so for what is it right? Around 70 bucks? I don’t remember, but in this one this SOG Buster junior, hawk, really loved.
The looks of this knife – that’s a really hard question buddy. That is really I mean if I really really really had to pick. My favorite sod-buster would probably be the bull nose for everything all around use. Dirt sturdiness, but I mean that saw Buster jr. Yeah. That’s just a pretty knife. I love that just a pretty pretty knife wait. This is budget too. You can’t go wrong with that thing. I’m telling you budget wise all day long all day, long budget, wise why’d, you pull nose, make you cry.
Oh I’d love to check that out of those art. I don’t have any really good nice Thor’s around I mean we have Cabela’s and we have well the closest one we have is Sportsman’s Warehouse, Sportsman’s Warehouse yeah. They got some all right knives, but it’s yeah. You know the blade recon spy. Oh, that sucks, hey VH, is here sweet. Did you have blade play in your Bushmaster? I mean yeah. I guess there’s a little I do.
I do have a little in mine, not too bad. That’s, okay! Buddy! I’m glad you hear me H, glad you made it. Let’s see, BH has lent me some really cool slip-joint to check out. It was a matter of fact. It was like. I said it was his bow buster that I reviewed. Let’s see what, if I reviewed of yours, BH, whether you’re 44, with a 44 to 38, both yours from GE, see that I reviewed yeah, yeah yeah. Those are great knives that gunstock.
I love the gun stock, Oh and the badge the bullet badge statuses. That is an awesome, awesome knife, a terrific terrific knife. Oh let’s see here I know Guerra was talking about Imperials earlier here’s a little Imperial Ric if you’re still here I mean this – isn’t a this, isn’t a bad little guy again fairly budget-friendly. I don’t think it’s quite on par with the Rough Riders, but it’s not bad. I mean the fit and finish: is it isn’t too bad on it? I’m pretty yeah.
We got a little bit of got a little bit of skip there. So then again you know it is a budget knife. So it’s not going to be perfect but yeah. If you had to go, I Rough Riders the way to go [ Laughter ], so yours had a little bit of play in it all right Beach. What’s more important, quality er looks well, I mean the true I mean the real answer is obviously quality, but I mean I want a quality night, so it looks good.
You know. I mean there again, it’s wood, it’s nothing special, but for the price. Now you have to when I think when you say quality, I I there’s quality and then there’s value. Yes, you want a good knife, that’ll hold up, and I and to you know whatever you’re going to do with it, and I mean, if you take a look at woodlands, tactical wasn’t tacticals article of what he did to this knife, which is an upfront lean if — what he did to it and what it held up to that tells me it’s a quality knife.
I mean, I don’t know if you all will agree with me or disagree with me, but I mean if you buy this on a BOGO, it’s a five dollar knife and people are going to say well that five dollar knife is not a quality knife. Well, if I woodland tactical took this 5.9 beat the hell out of it and it held up. So you know what that’s a quality knife in my book, so you know there’s a lot of things too. There’s a lot of things when you, when you throw that out there, you know, because you know when you say quality knife people are automatically going to think you know GC or something like that, and they are.
They are quality knives for sure quality for value. I that is a that’s probably the best way to put it buddy quality for value and in in my book you know. Quality for value goes a long long way and I think it does for pretty much everybody. I think that’s pretty hard up yeah. I saw you post a picture of your 21 BH glad it made it to you. Okay, you have a nice little box of goodies. There. That’s awesome value equals best quality at lowest price yeah.
I mean exactly right, Marshall, that’s that’s the way to do it and I mean and trust me trust me. You know I say I got this knife at bud. Kay immediately, people are going to say it’s a piece of junk because I got it from bud Kay. Well, it’s not the case, that’s not the case at all. It’s not a piece of junk. Is it the absolutely best knife on the market? Absolutely not I’m not going to say that it is, but, as Marshall said, it’s an extreme value knife, exactly Marshall aka that could be zero.
Eight, eight zero. Eight five I mean that’s a ten dollar knife. You’re right, Thomas price does not guarantee quality and my example that I will give for that is SOG. I have such a love-hate relationship with SOG. They have a lot of knives that look great. I’m like man that knife looks awesome. I get it like man. This ain’t, so great, you know it’s, that’s Kuby is doing a lot better on their knives.
I will agree with that statement Rodney and if that’s the first time, I’ve seen you buddy sorry how you doing man, if I haven’t said hi to you already, I’m sorry. I haven’t, but coupie is doing some good things with knives yeah. Let’s see $ 10 Sheffield yeah yeah, crkt man. They are really baffling the the prices they charge for some of their knives and mean yeah. I don’t know, and that could be jet.
You know I’m just this, I’m speaking from my experience. You know, I see one I’m like my head, that looks cool and I get in like man’s kind of sucks. You know it looks just that. It’s that type of it’s oh yeah kumys, come a long way. Buck 112 yeah, nothing wrong. I love! I love buck. Dives private purchase on trades, huh, yeah, no love from CRKT. How would them yeah? You know. I’ve been hearing that a lot Marshall um hey Menace? How you doing buddy I’ve been hearing that about see Eric scare Katie tinkers are great little knives.
My buddy has one I don’t have one. My buddy has on it’s cool, um knife. Oh, let’s see somebody said song chiku this one there’s a Kiku. Anybody wants to buy a Kiku, I’m selling it I’ll, sell it to you cheap, it’s just too big for me that little does have a couple little discolorations on the handle, I’m not sure but yeah I mean it’s in great shape other than those two colorations discolorations On the handle but I’ll sell it to you cheap just too big for me, if you want to Kiku in a good price email me big, Randy DC at gmail.
Com, we’ll talk. Yes, I believe it did come on battle walks. Yet this one did yeah. It is a big knife, it’s I mean it’s okay, but it’s I don’t know it’s just not for me. No, it’s just um. It’s not me. Actually. This is probably one of the better so knives. I have honestly, but it’s just a little big hey. I love knives how you doing five bucks sold – hey Jerry, if you really want it. Email me or message me seriously.
550. Whole word it up anymore. Well, this is also a battle box knife. This Lordan field, that’s kind of the battle box brand. Now I’ve been wanting to review this knife and I really can’t find anything out about it. So that’s why it’s kind of out here we’ll call this the review. I mean I’m guessing it’s pretty, probably 440 stainless. I have no idea my karna handles, though I do like to my Carter, handles the little hawk bill.
I’ve got a little knife: oh yeah right bidding war for the Kiku, alright, so the rest of this time, you’re in a bidding war for the Kiku. Excuse me just place your bids in the comment section and when we’re over highest bid wins okay, there you go well yeah. I mean it’s a cool little knife, but I I can’t find anything out on it. So I’m guessing it’s 440 stainless micarta handles feels good. I like the way it feels cool little blade, not as dramatic Tenace dramatic is the hawk bills.
This thing that the blade difference in those two yeah daddy hawk bill and Junior Hawk bill. I guess on which one one which one junior oh the, except to eight Jim field – 825, oh yeah, what is the the fit and finish? Are you talking about on this one on the on the Lord of the field? It’s not bad the fit and finish on this Hawk bill. Isn’t bad at all. Really um! You got a little race spot there on the lock.
I don’t know how easy if you can see that it’s just got a slight race spot and it is a little sharp, but I mean in your normal day to day operation. Are you going to feel that? No, probably not no, not really at all I mean that’s a lock bag too. Why is that in there anyway? Yeah I mean the Fitness finish, something that’s not bad. It is a lock back, so I got ta throw it out of this section, but no it’s not bad, I’m better at all decent! Oh, oh blue-collar, just sweeten the deal 931 an old license plate what state? What states of light slices play from be blue-collar? That will definitely make a difference.
Yeah. It is kind of cool that lock back it’s all right. I mistakenly put it in there red Chris. Oh, he said red, Oh BCS. If it was a 1971, I I’d be down the 70 that was the year before. I was born yeah old, so Oh, Oh red, Ontario moped license plate yeah Bobby hurry, hum yeah ten, Oh sold ten dollars in a big ray Dec sticker sold, mm-hmm yeah Stuart was going in with that red moped license plate. Hey.
Do me a favor guys, hang on one second I’ll be right back one. Second, everybody that pretty much was one second. So no, no, no, not the bathroom, not the bathroom on a pre-op jackknife from her dad. That’s cool! Nothing goes wrong with 1970 bah. Nothing is wrong with 1970, but he said he had a 70 license plate if he had a 71 license plate mm-hmm. Now now, if you had a 72 license plate and it was connected to a 72 Chevelle, you win anyone – oh my god.
No, I do feel yeah, I’m with you Rick no 81. Oh, my goodness at least nobody here. Nobody, here’s going to say the 90s. I hope. Oh wait a minute. What about Woodland well done was born. You yeah, you’re, close. Aren’t you buddy. Do I collect license plates? No, not really Stewart. I really don’t. I do have a few from Nebraska old Nebraska license plate. I I do, but no, I really, I really don’t collect license plate 89 yeah.
That was the year I graduated high school, so yeah yeah. You just might be hey Craig, how you doing glad to have you man, 75 model, marshal streamline built for speed, yeah buddy, oh, that sucks James. Oh, Oh Donny’s, matching you with 89 89 s as far as we got as long as nobody says: 90. We’re good. Okay, come on now come on now come on. That’s funny! Oh yeah yeah! I always have to. I always have to subtract a year Stuart.
Let’s see 71 do the math yeah. I always have to do that hey! Well, then you got new Smarties. You got any smarty Andy, they say here a baby-boomer trick. He just ate some right on ha seriously. How many of those things do you have left it was? It was two two and a half come on bags. Wasn’t it it was five pounds total all right. Bcs go make a drink; he got a lot left right on. Isn’t that what it was, though, wasn’t it two two-and-a-half pound bags? It wasn’t two five-pound bags.
Was it for all of you, they don’t know. I did a giveaway and there was one of the brass works prize and the thing as Smarties came with it and when, when the drawing was done woodland – oh it was one five-pound bag. Okay, woodland was all bummed. He said the guy stole his stole his Smarties. So me being the while me being me, I went on Amazon and I borrowed a bottom, a five-pound bag of Smarties and sent it to him because I didn’t want his feelings to be hurt.
So the cat is beating the crap. Oh, your cat is getting the creek. Well let the poor cat in then. Is it your cat? There isn’t somebody else’s cat yeah I like Smarties to Donnie. But what does it’s been good he’s been good he’s been parceling him out. So that’s good. So, Oh blue collar mmm-hmm eisenhower, really Rick all right, uh-huh! No, don’t get JR started on the tequila. Oh yeah, do you started buddy, so I think as of right now, Thomas and Rick maybe have us yeah you by all means do a shot of tequila.
For me cuz, I can’t do it. Oh mmm-hmm nope, no tequila for this guy, so everybody’s drinking heavy. Well, not everybody we’re drinking we’re having a good time talking about knives. That’s awesome! I love it! No! No worm! Oh don’t do the worm. So, okay, Canadian, hmm yeah, it’s got ta, be Canadian whiskey, bourbon! That’s all right! Rodney you’re! Here now, yeah bah bah! You got a lot of the good beers over there.
Man, the haunts uh, the Mach you’re, probably drinking a mock right now. Aren’t you I, like Canadian Club, Thomas, a good Canadian Club, any Canadian risky real any Canadian corn mash that stuff’s that stuff’s harsh noon? I have drank some, but it’s harsh this one is that time: you’re talking about redneck, no! No, that is strictly for display purposes. Only no EDC in that one whatsoever. Oh, let’s see hey baby.
Oh, oh, oh Donny! You brought up old granddad, oh my goodness! Oh you had to Borg. Is that that’s right right Tuborg! Is that you pronounce it? Oh 7:00 a.M. Yeah, okay? Well, it’s a back pocket knife, yeah yeah, a back pack pocket nice. Maybe now I can’t do Danish. Okay can’t remember. I think I drank some of that when I was when I was in Norway. It really sounds familiar most the time when we were in Norway.
I drank mock, though, really like the mock beer Danny’s old inside. Oh no, you ain’t hurt! Oh my god, guys. Hmm man, you’re killing me demon Christmas. Oh no! I could never do Jager all right, so you guys want to hear a peppermint schnapps story. You want to hear the story why I can’t even come within sniffing different sniffing distance of a bottle of peppermint schnapps. So well, if you don’t want to hear it, I’m going to tell it to you anyway.
So a friend of mine – and I we were probably I don’t – know – 13 ish in that area. We were hanging out at our house and he my brother had a bottle of peppermint schnapps in the freezer. Well, he also kept his skull wintergreen in the freezer. So we grabbed a bottle of we grabbed the bottle. Peppermint schnapps and we grabbed a can of the skull wintergreen and we went up into the trees. Grew up out of the country went up in the trees behind my mom’s house and commenced to drinking peppermint, schnapps and dipping school wintergreen.
It did not go well, as you can imagine. I probably swallowed a little bit of both and then Oh horrible horrible horrible horrible. To this day I cannot even smell peppermint schnapps without just like. Oh yeah, yeah, that’s horrible Marshall. I agree it is horrible. I was uh, it was just a and it was funny here, a few years ago, my wife bath and Bodyworks, or something at Christmastime. You know she brought all the Christmas scented soaps and she put a peppermint soap in the bathroom and I was washing my hands.
You know – and I pushed the soap in my hand, and I got a woof to that. Peppermint snow soap immediately got queasy. I was immediately just like. I hope that is got to go so yeah, so yeah yeah was not a wise decision was not a wise decision. Marshall you know, but when you’re 13 you know everything right cool rough rough day, but anyway, as long as it’s not peppermint, I’m okay. As long as it’s not performing oh the whole block – oh my goodness yeah.
That seems like a wicked combination like though it and Copenhagen mmm-hmm yeah. That sounds like disaster man, oh man, good times. So how long have they been going? Oh man, a little over an hour, been doing this a little over an hour. Well guys, I think I’m going to go say howdy to the wife, real quick. She got home a little time ago, but first off how about let’s give away a swag pack. What do you think I’m not leaving yet not quite yet, let’s give away a big ready, DC swag pack.
What do you think you guys in alright? So, let’s see we’ll do a t-shirt. Oh, let’s see what else we got here. How about a couple of silicone wristbands and let’s see how about one sticker to Steiger how’s, that it looks like a pretty good slide pack? Does it all right, there’s the pack? What do I got ta do? How am I going to do this all right? There goes, I was waiting for Marshall to say, 157 um.
I know I can’t do that. What’s happening, I’m giving away a swag bag yeah. Where you been all right. Let me find something to write this on so y’all don’t know. So we all have an idea of how old I am. You have an idea how I am so there’s the winning answer. The winning answer is right. There it’s kind of in there so on the count of three actually right now nope, it’s not that low guess! What year my oldest son was born go the year.
My oldest son was born idiot, no 90, no 85, no, 93, no! 76, no! 86! No! 82. 82, any now I nope not yet 95. No, he says ever get the OL 1994 1994. Let me go back and verify that nobody got it before jet. Phil did great right on no looks like jet. Fuel was the first 1994 all right. Let’s take sure you are jet fuel, this blogs, favorite, color red. That’s this blogs, favorite color redraw, oh goodness, alright, alright Jeff feels every girl, don’t go anywhere.
Jeff you’ll sit redraw, don’t go anywhere! Hmm! Hmm! Let’s see! Okay, we’ll do this. What do this way? All right, are you ready the first person to say red hands all right here it is. I got another answer all right ready. The year my wife was born, go hang on, hang on, I wan na make sure I didn’t see it. No, no, not mm. Oh, no, there you go groan, Grom got it 69. Let me go back and let me go back and verify hold all your answers.
Hold all your answers. Hold all your answers. Yes, ROM! Yes seriously. It was the summer of 69 jet yep. So hey girl. Do me a favor: do me a favor shoot me your mailing address again just to make sure that I got it. I think I do but just shoot me an email, bigger, a TDC at gmail.Com and let me know your t-shirt size in the email, so yeah all right, buddy. So there you go guys thanks a lot hey. It worked tonight right on absolutely terrific, I’m so glad the Internet held out and it’s new, so yeah great thanks man glad you could join us.
Glen join the party, keep your eyes open, set it every Saturday, night, 10:00 p.M. Pacific Saturday Night Live Zak, you’re, terrible you’re, terrible Zak. Oh sorry, I didn’t show you the answer. There’s the answer it was 1969 see. I wrote it down. [ Laughter ]. You guys have an absolutely terrific Sunday enjoy the rest of your weekend, and I will see you all next Saturday. Those of you that have blogs I’ll be senior this week.
Probably talk reading your articles and all you guys. I greatly appreciate ya coming out and having some fun. So thanks, Stuart thanks for joining us. Take care guys have a great weekend I’ll see you next time. Bye, bye,
Knives and daggers are awesome! Plain and simple, right? Let me say, I enjoy my dagger collection with a little music playing in the background.
I wanted to share how I track my donations from my home. This is my tracker for 2018. This has been set up in my planner for a little while since 4:17 – and this is my 2018 – I had to think about it for a second. I’ve been doing a lot of articles for 2019. Currently – and this is my on-the-go life planner in the hourly layout – and these are just a couple of notes – pages that are in the back so like I said this has been set up for a little while this washi, I actually grabbed out my little bobbin.
This is from my shop if y’all are interested, the information is down below and these stickers, like the little flag stickers, are all from Erin Condren. If I remember right so what I like to do is I like to use the dash method for things? What I usually do is I just give this piece of paper or actually like give my whole planner to my text, professional and she figures out how much things are worth.
I know that if you do your own Texas, I think that there is a chart on. Maybe like TurboTax or some other online sources that are reputable, that you can actually see what the dollar amount is for things. These are like very generalized things if it’s like a really specific item that I know is worth a lot of money, like maybe like a crock-pot, would be more like I put like kitchen tools, because it’s like like serving spoons and whisks and egg timers, and, like Things like that, that you know a kitchen like it’s a kitchen tool, but if it was something bigger, like I said, like a crock-pot or something like that, that probably be worth a little bit more monetary value.
I would list that specifically so in the spring I did a big clean-out and that was on 417 for the Epilepsy Foundation, and these are all the items that I had donated actually just recently on July 31st, I had another pickup and you know you get these Little cards in the mail, I’m not going to show you the front side, because it has my under a sauna but yeah. So you know I just did another pick up and I’m going to just put in all the things that I donated, which are kind of similar to what I donated before, but there’s a couple little differences.
What I’m going to do is I’m going to just skip a line because it just makes my brain feel better and I’ll just put in the date that it was picked up. So it was picked up on the 31st and it the same foundation, the Epilepsy Foundation and I put in their web address. So you know, if I have questions or my tax professional has questions come tax time. We can always look that up. So let me write down all the things that I donated this time around.
Alright. So here are the items that I donated this time around, so I had two serving trays that I donated. I had one mixer like the little handheld mixer organizers. I had quite a few I had like 15, it wasn’t like 15, it was actually 15, so I’m going to put those in and then, as for baskets, I had six baskets. You know I’m a sucker for any good, organizer or basket, but I’m really trying to like trim down what I have keep all the really good stuff and the stuff that I know I’m going to be using again and just really going in and like purging things.
I had three pairs of shoes that I ended up donating and then I had a ton of pants randomly, so I had twelve pairs of pants so I’ll put that in and then I had a ton of tops like I don’t know what happens, but it’s like Every time I get one of these little cards, I’m like oh, I don’t really have too much. I’m like oh wait, never mind. I have a ton, so I have these big black, like you know those like big black, like leaf bags or whatever, like the garage bags, I’m like okay, I’m going to go around the house and see if I have anything I’m like.
Oh my gosh, I have so many things, so I don’t know what it is about tops, but I feel like I have like way too many, but it’s good to purge some of those too. So I know I had a ton of them last time and I had about the same amount this time, so I had 30 tops this time. I also denoted sweaters. I don’t know if that makes a difference, but for me I actually wrote it down. So I figured why not just do that as well, so I had six sweaters that I ended up donating and winter gear, so winter gear to me is like hats, mittens gloves anything you need like for the winter, so I actually had 12 hats.
They were actually unused and I was going to donate them to somewhere and then I totally forgot and they just sat in the back of my trunk forever in my car. So I was like you know what this is time to get rid of them, and then I had a bunch of officee items. I had some writing tools. I had some pads of paper. I had some filing system things. I also had a couple of other things. Like that would be kind of more office related, so I kind of lumped those all into one, because the value of the items were kind of around the same, but I had quite a few of the items, as I’m sure you could imagine.
So I am going to be putting in a lot of dashes here all right, so I had 27 office items, and that is all the things that I donated this time around. So that is how I have been tracking things in my 2018 planner. However, I do want to show you guys something that I showed in a previous article and I will link that up above it’s actually in my new planner. This is my new planner for 2019 and I got the it’s like the hardcover.
The lux cover in the colorful woven wonder pattern with the gold foil and the gold foil, and this is in the hourly version. I’ll show ya. This is the hourly version. I put the tape on there myself. Let me move this out of the way real quick, but I have been setting up like charts and different things in here, and I wanted to show you guys what I was working on and I did show this in a previous article and I believe it was My 2019 Erin Condren move in so I, if I haven’t already I’ll link it up in a card and I’ll link it down below, for you guys too.
So this is my monthly tracking for 2019. I took inspiration from Jen at Jen plans. I will leave her information up in a card and down below so check out her blog. If y’all are interested, I wanted to get more diligent about doing certain things and letting some tasks happen on a monthly basis. Some of these, you don’t need every single month, but I’ll just go through the list, really quick and then I’ll kind of talk about the donation part in just a moment.
So I have budget wash bedding and blank kids. Wash windows clean out, fridge, clean out freezer clean out, pantry clean out garage air filter that doesn’t need to be done every month in my home, but it’s good to have that in there culligan service test smoke detectors again, not every month, but that’s all right. Organized files, donations, which is we’re going to talk about in a moment, toothbrush facemask, clean out car car wash and oil change.
So there’s a few different items on here that are going to really help me with my donations for next year and I’m going to be setting up something really similar to this in this planner. So but I think I’ll just wait until that happens. I don’t know. I’m not really sure how that’s going to work washing all of my bedding in blankets. I mean I wash my bedding all the time but like the blankets, it’s like all the blankets that are downstairs on the sofa and all the blankets that are in every other room that maybe dog hair gets on and things like that.
So if there’s issues with any of the blankets say that they’re getting a little bit dingy – and maybe my style has changed – maybe there’s like a little rip or something like that in them, then I can decide if I want to put that possibly towards my donations. If they’re worth recycling, there might be a time where it’s just garbage, I mean I don’t know, but that’s going to really help me with my donations and then also cleaning out the garage.
That is also going to help me with my donations as well, because a lot of times things go into the garage to die like there’s, there’s so many things in my home that I’m, like, oh I’ll, put it in the garage I’ll like deal with it later. I have so many things right now currently that are in my garage that I’m like I haven’t even opened up that cardboard shipping box. I should probably do that, like I literally haven’t done it, so I think it’s about time to deal with things.
So if I’m dealing with things on a monthly basis, then I know hey, I’m not using this or hey, maybe I’ll keep it for another month and then, if I you know say it’s in April and then I’m in May and I’m like you know what I’ve Waited a month, I don’t even like the item anymore or it’s not working for me any longer, it’s time to go into the donation bin. So I’m going to be doing that for next year, pretty diligently and then ask for donations.
I’m not necessarily going to donate something every single month. But I think, what’s going to be awesome is that I will have a system to look at and visualize and make sure that I’m actually doing what I’m supposed to be doing when it comes to donations. Also in my garage I’m going to be setting up like I have a bunch of those like big sturla, I think they’re Sterlite bins and I use them in my crawlspace for organization.
If you guys are interested in which ones I got I’ll link it up in a card or not in a card I’ll link it down below. I’m sorry and I use them for all my like holiday, decorations, storage and all of my, like other miscellaneous storage, and I have a couple of extra bins. There’s like just sitting in my garage. So I think I’m going to keep those bins in the garage and have them for donations and then, once I come across an item in my home that either isn’t working for me or maybe the fit, isn’t right on the clothing item anymore or the shoes.
I’m just not into any longer or whatever it is. I can just put it in that bin and the next time I get one of these cards right here then I can either call them for pickup or I can drop stuff off at my local thrift store or something like that, and then I can clearly denote In my tracker, what I’m donating and when I’m donating it and where I’m donating it to so, I really feel like this is going to keep me on task and keep me on track for 2019.
I mean 2018 we’re more than halfway through, but I’m probably going to have more donations, but it’s just nice to kind of go through things and if it’s like, if something isn’t working for you pass it along to somebody that it will work for or just donate It because someone else is hopefully going to buy it from that organization and they will receive funds for your donations. Oh and if y’all are wondering, I don’t have little boxes here, because I ran out of the right color of stickers.
I actually just got a shipping notification. I think it was today saying that my package was on its way, so I just ran out of stickers, but they will be full by the time in 2019. Happens. Alright. So this is it for my article to show how I’m tracking donations for 2018. I would be so interested to know how you guys track your donations. Do you have like an app? Do you write it down like I do to have like a spreadsheet on Excel? How do you track your donations for the year so tax time? It becomes a little bit easier to muddle through all the paperwork.
Let me know in the comments down below what works for you and your family. That is going to be it for me today feel free to thumbs up the article if you liked, it also feel free to subscribe. If you want to be part of the fde a family, and you can hit that little red Bell notification, if you want to be alerted when I get new articles up for you guys but yeah, that’s it hope. You guys are having a wonderful day and I’ll see you in the next one bye guys well folks, it’s time to kick it old school
This is an important article, because it contains a lot of key information that you’ll need to understand before and while you’re using the app for us as SEO. Guys, it’s very important to be familiar with what I call the six foundational steps of SEO. Now, if you go over to the keyword researcher website, you can actually find these steps listed here as well, and there is some more information about each one, as well as a little animated presentation about how keyword researcher solves this issue.
But we’re going to go over each step very briefly, right here as well, so recall that our primary goal in SEO in search engine optimization, is to optimize our website for the search engines, namely Google. So people in the world type keywords into Google and we hope that these people will land on our website. So our first goal in SEO is to discover or import the keywords that these people are actually typing in to their web browser.
So, as you’re probably aware, there are many many many tools for sale on the web that help you with this step, one discovering and importing keywords and, of course, myapp keyword researcher – is one of these tools. It helps you find import and discover keywords, and that is step one, but a lot of people never get much beyond step one, because there are actually several other steps after that and without the right tools.
Many of these steps can be quite tedious, for example, in step two, you have to remove the bad keywords. These are the keywords that you do not want on your website. It’s pretty easy to just make a large list of keywords, but when you actually go to work with this list of keywords, then it becomes apparent very fast that your list will contain thousands, if not millions of words that you do not need for your websites.
So developing clever functions to remove the junk keywords. The keywords that you don’t want be pretty tricky and that’s another thing that keyword researcher helps you with in step 3. You have to find various ways to find the good keywords. These are the keywords that you do want on your website and keyword. Researcher comes with built-in functions to help you with that and then in step. Four, you have to organize these keywords into logical article groups, because if you have one page on your website talking about both cameras and kittens well, that’s not a very logical group.
So, combining your keywords into logical clusters and focusing on that cluster with your given webpage, is, of course a big part of SEO. On-Page, optimization and keyword researcher helps you with this step as well. Keyword researcher also allows you to create content in the app and the app will tell you if your keywords exist in the article content or not, and then, when your content is all done, you can export it to WordPress if you want so again.
These are the very simple six foundational steps of SEO, no matter what happens in the future of SEO or no matter what new tools come out, you still need to be comfortable with these six steps. Primarily, this can be summed up as just seeing what your potential customers or potential visitors are typing into Google and then making sure your content, your web page content reflects their desired searches.
That is SEO in a nutshell. So now, let’s talk about the first part of this process. Discover how do we discover keywords, so one way to discover keywords is just to see what keywords pop up in Google autocomplete. So, as you type sentences into Google autocomplete like how to fix a something, then you’ll get lots of keywords that pop up in the drop-down box. And, of course, if you start typing letters after this sentence after this phrase, then you’ll get even more keywords.
As you type a c d e, obviously, as we keep going through the alphabet, we keep discovering more and more keywords, and this is the realization that is very valuable. And this was the inspiration behind the original construction of keyword researcher, because when you’re using the google component, this is what keyword researcher does it replaces the asterisk with various letters of the alphabet and simply saves the result.
So let’s go ahead and start up keyword researcher now, so we have keyword researcher running on our computer and just going to start a new project. And here we are in our first blank project inside the app. So you recall in Google, we typed in how to fix a and then we typed in various characters – and this is all keyword researcher – does as we put an asterisk here. This tells the program where to put various letters of the alphabet, and then we just hit the play button and keyword researcher will download the keywords from the internet, as we can see it doing on the bottom of your screen.
Right now and of course, the trial version will only search part of the alphabet, but if you decide to purchase keyword researcher, then you can log in with your email address that you used at purchase. I’m going to use my clever gizmos email address and click register and we’ve just converted the app from trial mode to full mode in full mode, you’re able to save your project and, more importantly, in the full mode, you’ll notice that you can search their complete alphabet.
A through Z, again, the trial mode only lets you search a through H, but in the full mode you can search the complete alphabet so I’ll go ahead and clear my search box and I’ll clear the keywords we found previously and I’ll scoot my interface over a Little bit to make some more room, because at this point what people usually do is they look at the ID yeah panel here in the middle, and this is important because the idea panel will give you some ideas about what kind of keywords to type into the App, so if you had a camera website, then you could type the word camera here and the plural here cameras and then a city name like Los Angeles.
And if you look down in the idea, generator you’ll notice that the app has placed these keywords into various question. Queries for you to consider typing into the search box. And you can do that by simply clicking on the actual item, how asterisk camera? How to asterisk. A camera questions are often very valuable. Why do cameras asterisk our cameras asterisk and if we scroll down, we have the preposition for asterisk for cameras Astra’s for a camera cameras for asterisk.
So again, there are dozens of suggestions down here, including regional suggestions, like Los Angeles, camera asterisk, but I also encourage you to try to come up with your own phrases to type into the search box here, because nobody knows your customers more than you do. You have to think about what somebody who wants to get to your website. What would that person be typing into Google? Try to think of all the possible words that person might be looking for and then try to complete that person’s sentence with the asterisk, and once you have a few keyword.
Ideas then hit the play button and let keyword researcher find these keywords for your website. If I put the keyword box up, we can see the app working, but for this tutorial I’m not going to let it go all the way through. I’m just going to stop it right now and we’ll examine some of our keywords briefly, and we can see lots of camera keywords in our keyword grid. Now, if I want to get search volume data for these keywords, if I want to run these keyword through the Google Keyword planner, all you have to do is click the copy to clipboard button and then start up the Google Keyword planner.
So here I am in the Google Keyword, planner and I’ll just click on the get search, volume, data, button and paste my keywords and go, and here we are the Google Keyword planner. These are my keywords and I’m just going to click the download button to save my excel csv to my hard drive, and so now we have our new Google Keyword, planner csv saved to our hard drive and we want to bring that into our app.
So we come back to keyword researcher and we see we have this import. Google csv files button and I just simply drag and drop my csv file into keyword researcher and if you look below you’ll notice that we now have the average multi searches, the search volume column. For our keywords, everything is in what we call the temporary grid, because this is the grid you use for importing keywords into your project.
This is the actual project group keyword grid is here on the left, and it’s good to have two grids, because you can decide to delete keywords in the temporary keyword grid before you actually move them into your project. For example, if I wanted to delete all these keywords, I can just right: click on it and click delete and, of course, the keywords are gone in this grid. You can also put keywords on the blacklist, the grey list or the white list which we’ll discuss in a minute, but for now I think I’m just going to move all of my keywords to my main project grid.
Now, let’s take a moment to review our six foundational steps of SEO recall in step one, we used Google autocomplete to discover new keywords. We also use the Google Keyword planner to import new keywords, so now we’re on step two. We to remove the junk keywords. These the keywords that we do not want on our website – and this is where keyword researcher is very – very useful. For example, let’s say that we don’t have any cameras for astrophotography, so we would hit the black button here, and that makes it so that this keyword camera for astrophotography.
This keyword is now on the blacklist, and that reminds us in the future that we do not want to target this keyword. Phrase on our website same thing for diving suppose we do not sell any diving cameras or we have no information about diving cameras. We might want to blacklist this one or let’s say that we do not sell any cameras for documentaries. Then we can blacklist that one as well. So the white list is for keywords that you do want on your websites.
The grey list is for keywords that you have not organized yet, and the black list is for keywords that you do not want on your website and that’s why these three sreades are so valuable because it very quickly allows you to sort and arrange and filter keywords That you do or do not want on your website again white means you do want the keyword. Grey means we haven’t decided yet, and black means you do not want the keyword on your website, particularly you do not want to generate content or sell products about that keyword phrase, and what about the next step step number three: how do we search for the good Keywords that we want to use on our website and that’s why keyword researcher comes with a lot of great search functions.
If I right click on the keyword header, then I can see lots of search examples right here. You can see we can search for a diet or exercise, diet and exercise, as well as many others. Now these words, diet and exercise are just examples. We have a camera website, so I might search for things like camera and computer when I press ENTER you’ll notice that my grid has been filtered, so only show me the phrases that have the word camera and have the word computer.
So if my website had information or was selling cameras for computers, then this is the kana keywords that I would be looking for. The next three steps in our SEO chart here are about organizing keywords and then getting the keywords into our article content and ultimately publishing the content to the web and in keyword researcher when you’re ready to start actually making clusters keyword clusters for your web content.
We have this middle article tree here, where you can arrange your content into categories and articles. So I’ll start by naming our category computer cameras and our first web article here or web page, I’m going to call that PC cameras or your desktop applications. So again, this is just an example of a possible piece of article content that might be featured on a news website or even on a website that actually sells PC cameras again.
This is just an example, but at this point I can drag and drop my keyword phrases into this actual content. Article and you’ll see that keyword researcher has associated this article. With these four keywords, and in this fashion we can build an entire content strategy with keyword researcher, if you’d like to play with that more or to see a bigger, more filled out website. We have a demo when you first start up the app.
So I’m going to click the home button and you’ll notice. If you click this play button here, keyword researcher will load a sample project. This is a sample diet website and if you open the article tree and click the expand button, then you’ll see a website with lots of categories, articles and lots of keywords already associated with it. And, of course, the reason why we created this sample website is so that you can play with queued researchers, function, allottee and see how keywords become associated in paragraphs articles and categories, and when you actually have an organized website structure like this, you can slide this over And click the right content tab and then select one of the articles in the list and we have some sample content here for the sample webpage.
This is about a healthy, low, carb diet. Article again, this is just a sample content, but what this shows you here is where our target keyword phrases in this case: low, carb diet when you click the highlighter icon. You can see where this keyword phrase appears in our article content and again recall. The whole points of SEO is to get the keywords that people are typing into the internet. We want these keywords to be reflected in our article content.
Again. This is step number five in our foundational steps, ultimately, in some way shape or form, you have to get the keywords that people are typing into the internet. These keywords have to exist somewhere on your web page, so that Googlebot can associate your web page with the sort of content that people are searching for when they type in these keywords. So if you click the instruction manual or click the various items here, we have other help articles which discuss this topic more in depth.
But basically, you use these tools in keyword researcher to try to get your keywords into the article contents of all the articles or webpages that you’re laying out in the content strategy that you’re developing here in the article tree in keyword researcher and when everything is ready To go, the coolest thing is you can deploy. All of your content to a WordPress website recall that this was step number six in our diagram, publish your content on line.
Now, if you don’t use WordPress, you can’t, of course just copy and paste to your website or you can export to a Microsoft Excel or a CSV file. But if you do use WordPress, then you click export’ here on the top and just select the export to a wordpress XML file here and that will open a form where you can select the pages that you’d like to export. So we’ll stop the little tutorial here for now again, if you want to see more articles about the various functions in keyword researcher, please visit the website or click the blue button here, the instruction manual button, when you click it.
This should open your default web browser and you should get to the keyword researcher article help page, which contains many more articles about how to use keyword, researcher and if you have any questions at all, then please click the contact button at the top of the clever Gizmos comm website and send us an email and we’ll help you out. So that concludes our little keyword. Researcher demo and I’d like to thank you for your interest in my software and thanks for visiting clever gizmos com.
So, as I said before, I want to start doing specific articles that go over music resources tools and sometimes techniques and strategies on Fridays, and today we are going to talk about amuse they’re described as the world’s first mobile record. Company will.I.Am from the Black Eyed Peas is one of the co-founders and they’re looking to sign artists.
Before I hop into this article, I want to say shout out to Tuco from music ID TV, because music I’d be TVs where I first heard about amused. So a mobile record company. What exactly does that mean will amuse is an app that you can download right onto your phone Android and iOS? They got both of them. If you want to those people who have one of those weird other things like the Nokia app store, I’m sorry, we just might have to have a talk about your life decisions, but again for Android and Apple.
You guys can download it for free and what they do is distribute your music to any of these platforms in the same way that TuneCore does and the same way that CD Baby does and a lot of these other music distribution platforms do except they do it. For free that alone sounds amazing and you know the company’s credible because, as will I am behind it, so you know it’s nothing sketchy and then an additional benefit from that is you get all kinds of data that they provide to you? Also for free? Now? Let’s talk about them wanting to sign artists, how will they sign artists? What they’re doing is actually looking at the data, so you give this data for free but they’re, basically using the platform as a digital, ANR they’re.
Looking for the artists who are winning on that platform and the ones who are having success on that platform, they will look to sign those artists. All I can say is as an artist I would get on sooner than later. If I am going to make that move, because what you find these companies do is they’re looking for successes, they’re looking for proof of concept, when a company is young, desperate and trying to you know, prove to the world, their concept is valid and a-plus.
There’s going to be less competition on the platform, so if you get on now, they’re going to have more incentive to help you out. If you are one of those artists that bubble up in a plus there’s going to be less artists that you have to compete with on that platform, another cool benefit is, if you get signed by them, you keep the rights to all of your music they’re. Signing licensing deals for you, so it’s really a new-age type of record label they’re not really trying to take hold of you as an artist in your music, but really they’re, almost like a broker in my mind.
Well, they’ll be helping. You get strategic deals with brands and just finding other ways to monetize your music and they’ll likely be taking a cut of the profits, which, of course, makes sense right, they’re doing a service for you and they want to benefit as well and then another additional thing For the people who actually get signed is they get free access to will.I.Am? I think it’s called the future studio, which is basically like a music studio, but you can also get a article shot there and you can also get apps and things like that development.
So, of course, that’s super beneficial for you to have all kinds of creative things so for anybody who’s still finding a little bit confusing. This is a basically what amuse is they’re, basically, a free distribution service. Now, if you’re looking and comparing them to TuneCore CD Baby and the many other ones right there, I know you’re, like man, how can they be free? Because we all know people need money? Well, let’s think about it.
This way total court doesn’t take any of your music, but it’s kind of awful philosophy of we know that most of y’all are going to fail, so we just want to charge all more and get our money upfront. If you win, congratulations, and then a company like a muse, is basically saying that we’re going to give you guys this service they’re creative, a platform that really enables them to sift through the dirt to find the huge diamonds in a rough.
They don’t want to invest. In any of that small stuff, they just want to find that diamond and once they use the platform to find the artist that’s most likely that diamond they invest in them, pick them up and then off to the races. Each of them have a way of getting their cut and they’re all a lot better than the old ways as far as artists dealing with record labels and just getting their music out there anyway.
I hope that was helpful for you guys. What do you guys think? Are you going to use a muse? That’s it. You know what to do. He dead subscribe button.
我叫 Eiji, 有个可以解决这种问题的简便方法, My name is Eiji and there’s a handy and simple solution: 叫做联合登陆 To this issue called federated login 联合登陆意味着用户 Federated login means that user authenticates 可以用第三方身份进行认证 Using a third party identity, usually 一般不用再输入证书或配置文件信息了 Without reentering credentials or profile information, Google 登陆是, Google 在联合登陆上的一次尝试 Google Sign In is Google’s take on federated login, 它可以让你尽可能简单的去实现 And is designed to be as easy as possible for you to implement 并且方便用户登陆 And for users to sign in 让我们看看它的工作原理 Let’s see how it works: 这是个登陆按钮 Here’s the sign in button 用户点击后, 出现一个登陆窗口, When the user taps on it, a sign in window appears 用户选择一个账户 The user chooses an account and then signs 如果还未登陆就进行登陆 In if he is not signed in already 用户允许访问配置文件信息 The user allows access to profile information, 现在弹出的窗口关闭了, 用户登录成功, Now the pop-up window closes and the user is signed in 要注意的是 当前应用请求用户权限的最好方法 Notice that the current best practice for asking permissions 是增加它的权限 Is incremental authorization 这意味着与其在登陆同时请求用户权限 This means that, rather than signing in and requesting user 你不如直接登录 Permissions at the same time, you should first 并且只在需要的时候 Sign your user in and request for permissions only when they 请求权限 Are needed, 想了解更多详细内容, 还请看我关于权限的视频, Check out my authorization article for further details on this 现在让我们看看如何轻松 Now, let’s take a look at how to implement Google 实现 Google 登陆 Sign-In in just a few steps: 首先 前往, Google, 开发者控制台 First, head over to Google Developers Console 创建一个工程 添加证书 Create a project add a credential 配置一个同意屏幕 再创建一个客户 ID Configure a consent screen and create a client ID 在, HTML 中 用 meta, 标签把客户 ID 添加到 head 当中, In HTML add the client ID to the head section using metatag 之后加载 api.
Js Then load api.Js 它是, Google, Javascript 库的核心 This is the core of Google JavaScript library, 加载完 api.Js 调用 gapi.Load 方法 When api.Js is loaded, call gapi.Load, 导入, auth2, 模块来启用, Google, 登陆 To import auth2 module to enable Google Sign-In 再调用 gpi.Auth2.Init 方法进行初始化 Then call gapi.Auth2.Init to initialize 一旦这些都完成了 你也就准备好了 Once these are done, you are ready, 下一步是生成一个登陆 button The next step is to render a sign in button 最常见的做法就是采用传统的 button.
The most generic option to do this is to use a custom button. 可以用标准 CSS, 在, HTML 标签中设计 button. Put an HTML tag and use regular CSS to design the button 别忘了看我们关于 button 的设计指南 Don’t forget to read our guidelines for designing the button 你还会在同一文档中发现 button 的资源文件 You also find the button assets in the same doc: 添加一个事件监听器 这样在点击 button 时就会进行登陆 Add an event listener and invoke sign-in when the button is pressed.
登陆功能会返回一个, Google, 用户对象 The sign-in function returns, a Google user object, 可以用它得到基本配置文件信息 例如姓名 Use it to get basic profile information such as username, 电子邮件, 以及用户头像, Email and the profile image 最终 用户调用, signOut 方法就可以登出了 Finally, users can sign out simply by calling signOut 了解更详细的工作过程 可以回顾我们的样例代码 Review our sample code here for a more detailed work through 好了 Ok.
这就是用 Google 登陆进行认证的基本内容 This was the basis of authentication using Google Sign-In 但是涉及到服务器时又该怎么做呢 But what do you do if there’s a server involved, 或者如何以用户身份访问 Google, API, Or how would you access the Google APIs on behalf of the user, 我会在接下来的 I will talk about these workflows, 系列视频中讲讲这些工作流程 In the following articles in this series, 感谢您的收看 我们下期再会 Thank you for stopping by and stay tuned [ MUSIC PLAYING ]
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