If you have your own delivery drivers, of course, And if you’re using Websites Plus Marketing, you can add online ordering via Chownow right to your site During the COVID-19 crisis, Chownow is offering special offers for GoDaddy customers, So let me show you how to Add ChowNow to your Websites plus Marketing site. The starting point is Website Builder. You can add a new section by Going to the Pages and Sections part in your my site, pane or You can use the preview window and click Add Section where you want the new section to display That’s what we’re going.
To do because we want our new section to show Right below our header, The section we’re going to add Is restaurant online ordering There’s only one layout Available so let’s choose it, You can see the new section. In the preview window and the pane in the Right is open and ready for us to edit the section If you haven’t already Set up a ChowNow account, you can click the link to create one. This is where you’ll See all of the discounts that ChowNow is offering To GoDaddy customers, Let’s check it out Right now, as of April 2020, Godaddy customers get $ 100 off setup fees as well as a free Month of Google ordering a free email blast and a Free social media graphic to promote their online ordering, All you need to do is fill Out the form and click Submit to get started Once your account is set up with ChowNow return to your website and Continue with the setup process Back on Website Builder, you Can edit the text in the title to say anything, you want Try “ Now offering takeout Or curbside pickup” Next enter your ChowNow ID Which you should have received during the setup process with them, You can change the button.
Name I like “ Order Now” The last thing we can change. Is the background image click, “ Change, Image” Select the image you want, I like this one, so I’m going To choose it and click Insert If you wan na adjust the Image you can, but I think it looks good just the way it Is so I’m going to choose Done, That’s it! That’s how you Set up ChowNow to your site At this point, use the ChowNow App to manage the details of what shows, when visitors, Click the Order Now button.
Thank you Darlene. I love how easy it is to integrate ChowNow into Website Builder and as A consumer stuck at home, I appreciate being able To order from my favorite restaurants, so I can still support them. I hear you and I feel the same way, I’m happy to help. So thanks for joining me, Today, stay safe. Emma Thanks, Darlene stay healthy
It’s called A parked domain, it’s possible to make money on your parked domain. Cashparking Is a GoDaddy service that helps you earn money on your parked domain? How, when you Associate your parked domain with a CashParking account. A web page is created. For your domain, GoDaddy’s advertising partners place advertisements on that Page, each time a visitor clicks, an ad you receive a share of the generated Revenue, the revenue depends on the number and type of advertisements that Visitors click: the displayed advertisements vary depending on several Factors, including the quality of your domain name and the amount and type of Traffic, your page receives your share of the revenue depends on the plan.
You Choose when you sign up get cash parking payments via direct deposit PayPal, good As gold or by personal check, you can associate an unlimited number of domains. With one CashParking account, your domain doesn’t even need to be hosted at Godaddy, if you’re ready to put your unused Domain to work CachParking may be the way to go. You can find more information. By clicking the domains link at the end of this article,
They are two very different things. After registering a domain, you need to do something with it put it to work for you, Your domain can be used for a website for an email account or for both. You can, however, register a domain and choose NOT to use it for a website or an email account, BUT you can’t have a website or an email account without a domain When used for a website.
Your domain name is what people type into their browser to find. Your site — this is why they are sometimes referred to as web addresses. So godaddy.Com is the domain used for GoDaddy’s website. Registering a domain, however, doesn’t automatically create a website — it only means that you’ve registered the domain. So, for example, if you decided to start your own business and you thought of great name for it, you might copyright the name to protect it.
However, simply giving your business a name is only one of many steps that go into building your business In the same manner when you register a domain and want to use it for a website. You’ll need to first build the website and then find a host for it, so it can be visible on the Web. What’s a host Website hosts are companies that house serve and maintain files for one or more websites. Think of a website hosting company like a shopping center that contains several individual stores.
If you want to open a store at the shopping center, you can lease space and set up shop Just like a shopping center website. Hosting companies enable you to lease space on their web servers where you can store your website files and make them available for visitors to view Because you’ve registered your domain, you can use it at any web hosting company. You want Remember your store in the shopping center.
Suppose you decided to move your store and lease space at a different shopping center. If you packed up your products and moved to a new location, you would still be able to use the same name for your store. The same is true for your domain — regardless of where you decided to host your website’s files. Your domain remains yours for the duration of your registration. Godaddy is both a domain registrar AND a website hosting company — and we have the tools to help.
You build your website. This means you can register your domain name, build a website for it and get it on the web — all in one place, Do you already have a domain name? Don’t just let it sit there do something with it.
Also this, I think, determination in small Businesses that they’re like “ There is no way to do this.”, So they love to hear about Roi return on investment. You get asked this too right Right. They end up spending so Much of their time on there, they wan na make sure they’re actually getting something back, Which I totally get right. You’re time is super valuable, you’re doing a million other things and then now social media Is added to your plate? How do you justify the time or the money if you outsource it like GoDaddy Social, You wan na justify that time and money and a way to do that is understand.
Are you getting a return on investment And the good news is there’s a lot of ways to See if you are or not, There’s data analytics metrics, but I’m going to break it. Down into four umbrellas of how to measure ROI, starting with number one brand awareness Cool, how do you Measure brand awareness, So brand awareness can be measured in one way that you’re, probably Already thinking at home, your number of followers How many people are following you More people following you on Twitter, seeing your tweets following you on Instagram Seeing your great photos following you on Facebook and Reading those great captions, The more exposure you have and the more followers you have seeing it that’s brand awareness Perfect And does that count likes and comments, and things like that too Totally So likes comments.
Love shares retweets. That’s just going to help You get in front of not only your followers The awareness there, but your friends and their friends, maybe their family members as well, So the awareness just Spreads like wildfire Spreadin’, the love Spreadin’, the love All right, so digging in On the analytics aspect, It’s easy to see the amount of followers you see the amount of Likes and things like that, is there a step further? We can go to really see the nitty gritty Yeah totally.
So that’s a cool thing. If you have business pages set up, they allow you a clear view of what’s working. What’s not working what time of a day a post works? Well, how many people are seeing It et cetera, et cetera, So with Facebook, you Have your “ Insights” tab And, what’s really cool, is it breaks down a ton of information And they even have a little Information button on each one. So if you’re reading a Metric and it’s like “, I’m not even sure what Engagement rate means.
”, (, laughs, ). You know you click on it. It’ll break down what it is Perfect And Instagram too. You have To make sure you create a or turn your account Into a business profile that way, you can see insights and how many people viewed Your page liked it commented what time of the week you Get the most engagement If you’ve turned your Instagram account into a business page. Let us Know in the comments below Just say, “ I’ve turned It into a business page.
”, So that’s with Instagram Twitter there’s the top tweet. So you can see that in your Twitter analytics as well So go in. There see what Your audience likes, in other words your customers and then have that inform Your strategy moving forward, which will also help you be More efficient with your time and give the customer what they want, Give them what they want, Give them what they want: ( laughs, ) All right, moving on Tip number two: where are we at with that? So tip number two: one Of my personal favorites customer satisfaction And you’re, familiar with This inside your business, whether you have a barbershop Or a car dealership, you can see it on the person’s face that they’re satisfied or not.
I can’t make a frowny face: Aw Darn it I was cuing them up. So one way you can do it. Online with social media is well your reviews. Your customers are going to tell you if they had a poor experience. Or a great experience But make sure you’re Reading those reviews Believe it or not, I still Come across businesses that don’t take the time To read their reviews, I’m like “ Wait. This is a great place “ to see if your customers Are satisfied or not.
” Also what they’re saying when They mention you on Facebook, Right, Especially, you have to Respond good or bad. I know most people will just Respond to the good ones and try to just ignore the bad Ones like they don’t exist, Just give them a response. See if you can make it right, apologize to the situation and move on Totally So again pay attention to What your customers are saying, They’re talking to you online And if you wan na even a Deeper dive into that we have another episode of The Journey on social listening so check it out So cool statistic: I read the other day: actually, a quarter of people who have a positive Experience at a business will go and tell 10 people Both online and offline – That’s pretty awesome.
All right. Tell me What’s tip number three Tip number three is actually Gaining new customers, which is your favorite, I know When I say “ You’re Gaining new customers”, you can picture just dollar Bills in your pocket Make it rain, ( laughs ). So how can you do that with all this social Media and online stuff Couple ways: One: your customers are going to Click on your Google listing for their directions.
I know I do that before Every business I go to because I get lost very easily, But if I’m clicking on the directions, I’m coming to your business and I’m coming to spend Money with intent Also calling Calling you That’s another great way to measure that you’re getting a new customer You’ve already learned. That a lot of customers don’t take the time to call So if they’re calling You they mean business, they are serious about Spending money with you, You got yourself a new customer And so because the Google Listing’s really important Yelp and that “ Click to call” you wan na, make sure I’r sure this obvious that everything is up to date, The right phone number, the right address The hours right.
How many times have you gone to a business? That said it was open, you get there and it’s closed And that’s a bummer Just makes me so sad. So sad, And also besides that, if you have a chance to Speak about your business, maybe “ About You” or add Photos do that as well too and make sure that’s up to date, Maybe you’ve remodeled. Since the last time you had your Yelp photos. Updated or your Google Add that in there spice things up Take some photos, Keep it up to date, so When your customer comes in that new customer, you just gained they’re getting an experience.
That they predicted that they expected Right All right, so we’ve reached The end of our journey, We’re on tip number Four, the very last one: What do you got for us Brand loyalty, Another one you’re familiar With the terminology, but what does it look like online? Well, there’s, don’t worry, It’s not tough math, but well, let’s see how It goes for Justin here All right, engagement rate. How do you measure that? Well, it’s pretty easy.
It’s the number of likes You receive on a post divided by the number of followers times. You guessed it 100 And that’s going to equal Your engagement rate ( mumbles ), Oh no! No! It’s not that hard, So write it down, keep it nearby And when you’re posting Check in do the quick, math And then you’ll determine is that engagement rate Where it should be, And what’s also awesome, About brand loyalty is actually 85 % of customers – 85 %.
I know that’s – almost 100, 85 % of customers will actually Engage with your brand if they’re, loyal daily And when I say, engage they’re going to be liking. What you’re posting commenting sharing on a daily basis And that’s huge That constant, like and That constant, following they’re, going to continue to see their stuff and they’re going to continue. To tell their 10 friends and onward and onward and onward All right, so that’s a wrap.
We just covered four ways to measure ROI when it comes to your social media. Make sure you, like this article, subscribe to the blog and ring that bell. If you Wan na see these articles first, This has been The Journey. Thanks for reading
You might be thinking that It’s good way to boost sales or gain subscribers notoriety or even add revenue to your website.
But the reality is that Without building relationships and authority on your site, None of this is possible, So the first step in a successful blog is finding your niche Write about the thing you do that nobody else does quite like you. Maybe you knit baby Yoda bean Bags and sell them on Etsy Write about your progress. Your Current ideas and projects – I see this all the time. With painters and artists, where they take a photo twice, A day to show their fans the progress of their Latest piece of artwork, I love that And be authentic, be yourself.
People really love that And your audience doesn’t wan na Hear you sell, sell, sell they wan na hear you tell tell tell all about yourself and your craft And pacing is key for your blog. You wan na write, often even if you think you Aren’t reaching anyone So commit to 15 minutes a day to update your status on projects, Add pictures or articles To enhance the experience for your future readers, This is going to take time.
But persistence is the key. You may not realize it, but all this work will give your blog and website authority which over time will increase your SEO and potentially help you Rank higher on Google search Yeah, we noticed that trend back in 2009. During the Great Recession, businesses were slow, so they turned to blogging about their business and connecting with Customers in a new way And the time they put into their website and writing about their Business paid off big time once the economy got going again and suddenly they were On top of Google searches and consumers were ready to spend money and those businesses reaped The financial benefits, But it’s a long game.
This doesn’t happen overnight Exactly this takes time. So once you have a good Cadence going with your blog and you have something That you wan na share with the world now’s a good time to start Connecting with others that might share your interests, So, if you’re making those Baby Yoda bean bags reach out to knitting Communities, forums and websites, or even Star Wars crafting and fan pages. It’s a great way to share your story and get people interested In what you’re doing Okay Darlene, let’s show Everyone how to get started on building out this blog page.
Now we’re going to go to demo the Website + Marketing, Version on the website builder And if you’re looking for a WordPress version of this demo, we covered that on The Journey and you can read it right over here: Cool, okay, let’s go Log into your GoDaddy account and go to your website. Dashboard. And click Edit Website, You can add your blog to a Section on your current page or you could create a Separate page for your blog For now we’re going to add it as a section to our current page To add a section we’ll Select Pages and Sections and then Add Section: Let’s choose Blog, Take a look at the layout options and select the one you like We’re going to add the top one.
The blog displays on your site Use the pane on the right. To change the layout, We’ll look at Manage Blog in a moment, but for now let’s look At the Background Image, As you can see, we can replace the image, but we’re going to keep this one. For now We can zoom in or zoom out, And we can adjust the overlay And the blue dot on the image allows us to adjust the focal point. This is the area that will be most visible to users on their mobile devices.
So the last option is to change the image from Color to Black and white. Once the image looks just How you want it click Done. Let’s check out the Manage Blog page, The blog page is where You can Create Post, manage comments, share Your posts on social or manage blog subscribers To return to your website click Website in the toolbar. If you wan na, keep your Blog on your homepage, then you’re good to go.
However, if you wan na See how to move your blog to its own page start by going back to Edit Site Click Pages and Sections and Manage Pages. Let’s Add a new page: Let’s call the new page, My Blog. We want the new page to be accessible from the Navigation as well as the Footer, So, let’s make sure both Of those are turned on When things look good, create the page Now you’re ready to move your blog from the homepage to your new page.
To do this, we don’t wan na add a section we wan na go to our homepage. And find our current blog Click Pages and Sections Now scroll down to find The My Blog section Click the kebab, which is The three vertical dots on the right and choose Move Section: Select your blog page and click, Move Click Publish to save the changes. That’s it. Your blog has been moved. To your new, My Blog page, Awesome Darlene, Thank you And look.
We realize that These are challenging times for businesses, but Godaddy is here to help If you need assistance, feel free to call the GoDaddy support line and Talk to one of our guides Until next time stay safe And stay healthy.
Let’s jump in. I hear a lot from different businesses that Twitter is dead. It’s irrelevant! Why? Why should we be on Twitter? Give me what are some Pros to using Twitter, So I hear that all the time too, and it’s absolutely not the case – It’s on the rise popularity is growing and Twitter is really Unique in that, the real time that it embraces is What makes it so special So should all businesses Use Twitter or should some Are there certain use cases where you probably should avoid it? I’r a big fan, I’m a huge advocate of using all three Platforms, Facebook, Twitter and Instagram because they Work better together, Okay, But the thing about Twitter is and some view this as a Con is the algorithm So you’re not going to just see things in a chronological order.
Okay, So to keep your content Actually, coming up and being found, you wan na make sure that you have quality Content, not quantity, You don’t need to be Tweeting on steroids, Mass, producing content right. You wan na make sure that you’re giving something of value to your audience. What’s kind of the first Steps once I sign up What should I really look at So first steps. You definitely wan na start following like-minded users, Okay, And that can also help you to get in front of their followers, which will give you a really organic presence And then also go and engage.
With other users on Twitter, You know go and click retweet on something that makes sense to your business. That would also be of Value to your followers, So what about my profile? I know there’s some things that I should probably do just To make sure it’s consistent, What does that look like With your profile, you wan na Make sure that you have usually do you have a logo Yeah Yeah, so you wan na put Your logo out on your Twitter and definitely make sure Your handle is consistent, So that’s a at symbol and then the name of your business preferably Make sure that’s consistent across Twitter, Instagram and Facebook.
‘Cause. After all, you’re Branding yourself Right And then from there you Have a little bio description right beneath the photo and your handle Cool. So one of my just absolute favorite topics ever are hashtags Hashtag. I did it all. For the cookies right Tell us about kind of the Best practices using hashtags Like should we just go On a hashtag tangent, are there best practices What should we avoid? Give us a low down? Yes, so definitely real it in don’t need to go hashtag crazy, Okay, But I also love hashtags.
It’s a great way to get more exposure, They’re free to use, and it can help you to be found by someone who Doesn’t even know you exist Also, including an actual Caption that you’re writing it’s one of my favorite things to do when I’m traveling the country – And let’s say I did this Seminar right on social media – and I got a cool picture me – At the microphone feeling [ Justin ], I can see it now Feeling pretty cool at a trade show, and so I wan na, like get That out to my audience – and I caption it like “ Having a blast sharing # socialmediatips.
”. So then, it’s in my caption and then now, if anyone’s searching in the area or social media tips in general, [, Justin ] Right, I have a chance to be discovered, Seems more natural, Right than just having it at the very end make it Part of the conversation Exactly make it part of the caption, But do both by all means. Okay, You can get real localized with it. [ Justin, ], Really Yeah. So when I travel Like, for example, I was in Austin recently, I just wanted to know where’s a good place to Eat or get a craft beer, You know it’s a big thing in Austin, So I would just search # austineats and from there I found Out what tourists locals where they were going to get food and then that helped me make my buying decision So think about it as a Small business owner: how does this relate to you? Well, consumers are out There searching hashtags Right When they’re looking For a product, a service, a cup of Joe And then so, if you have these hashtags on your Posts you’re more likely to be found when someone’s Searching coffee, Perfect and what I would say, To you, when searching that joining in on the conversation With those hashtags that are relevant to what you’re searching and that’s what’s more Important about Twitter right Is talking to people and being social, social media for a reason, Yeah exactly it’s a two way street.
That’s the beauty of it Right, You’re, not just talking At your customers, anymore, you’re engaging with Them it’s a conversation and, at the end of the day, that’s what’s going to make your presence more powerful. If you have This two way conversation Right on. I dig it So next up, we have Really paid advertising.’Cause. I know I’ve seen Some paid promotions on Twitter every now and then Is there any relevance to that.
Should we test it out? What are your thoughts, I always say, start small and be sure you’re paying attention to the metrics, Otherwise you’re just blindly Spending money right At the end of the Month, you’re like wait: where did my money go? You’re like well Yeah, so just start small, So Emma so we’re Tweeting a lot we’re searching hashtags we’re using hashtags. How do we know if what we’re doing is Working and relevant Is there any place to go in And check what we’re doing There absolutely is a way to track Twitter.
Has this account dashboard that you can actually see even what time of day people are looking at your Tweets, which could really be informative? You know I used to work at a coffee shop and what we found is there Was certain times of the day that made sense to Tweet To get people to come in Right, Coffee, early risers, You can Tweet something at 5Am about what you have on what your drip coffee is or Your special foam on your lattes and that made sense you know And then so thinking About the time of day, looking at your Twitter Analytics to see what works best Yeah, But also the top Tweet Is really informative? What do yo mean by that? Like the Tweet, that Got the most impression, the most engagement, That’s going to help inform the Next Tweet and your strategy – Okay, Oh also the retweet.
If I’m getting a lot, Of retweets from users I know, oh they liked that you know They wan na tell their friends Yeah like I should include more photos of me skateboarding That got way more retweets and then that informs my next Tweet. So there’s two different Types of retweets, if you will There’s retweet and there’s a quote: Tweet Yeah. So while it’s fast and efficient to simply click retweet, You know back to the million Things you were doing Right.
We found it to be more beneficial. To quote, add your own caption.’Cause, then you’re, adding Your personal flair to it and you’re really explaining the relevance of that Tweet too. Why are you retweeting it Sometimes. I feel like I’m Spending all day on Twitter Is there a way for me. To not have to do that Like can. I just go and Do it just once a day’cause I have scheduled Things help me out here: I don’t wan na spend all Day on social media, I’ve got a business to run Absolutely so there Are ways to outsource [ Justin, ]? Okay, If you don’t wan na, do this Godaddy Social (, laughs, ): There are teams that can Take this off your plate, but if it’s something You wan na do on your own.
You wan na be beneficial with your time, So I strongly strongly Encourage a content calendar Okay! What’s that That what you get a Calendar a blank calendar, and you just plan out couple days of week that you wan na Tweet and Do it months in advance, so then you don’t miss piggy. Backing off of a holiday, Even unofficial, holidays, Like national hotdog day, There’s literally a random Holiday for every day, Yeah, and not all of them, are going to make sense to your business Right.
But if they do you Can really piggy back off of that with Twitter, but the Content calendar is going to be key to help you plan out in advance, So you’re not rushing And scrambling, like I haven’t, been on Twitter for a few days. I just need to go out there and Tweet. No One tool that I found. That is, pretty cool is Tweet Deck. Have you checked that out? No, I haven’t So Tweet Deck. Actually, let’s you it’s inside of Twitter Itself, but it let’s, you schedule out your own Tweets.
So that you don’t have to have to go in every day and post, You can literally take some Time or chunk out of your Monday and schedule out your content calendar, and it will just spin it for you, Yeah and I would just be Cautious with that, though, because while that’s Maybe a good way for you to manage your time. Rather, you wan na make sure that those times of day are Working for your consumers,.
‘Cause, that’s the key! You Want your Tweet to connect with your consumer at The most optimal time All right, thank you so much Emma. This has jut been a blast. I’r going to invest in Twitter now, Like it’s changed my life, so thank you. Hashtag life changing Hashtag life, changing (, laughs, ), Awesome! Well! Thank you. All so much for reading This has been The Journey. Make sure you, like Subscribe comment below, Let us know your thoughts and let us know what you wan na see next And thank you for reading.
Up with Free Shipping, which is a great way to entice customers to buy more of your products, But if free shipping doesn ’ t make sense. For your business, you ’ ve, got options From your GoDaddy account click your online Store to open this page Click Manage Store.
Then click Set Up Shipping Methods To change totally free shipping to free based On a minimum purchase click Edit Here, ’ s where you specify the terms Your customers will see what ’ s in this first Field so be sure it ’ s. Accurate Fill in the dollar amounts in the second and Third fields, If you ship internationally, you can even Specify where your new shipping method applies, Just click Edit and then click in the textbox To display the list of countries you can choose from Be sure to click Save when you have finished Customizing your free shipping option, But what, if you don ’ t want to offer free Shipping of any kind Or you want to offer customers more than one Shipping method, No problem Back on this page click, Remove to delete Your Free Shipping option or click Add Shipping to review and setup other methods.
Basic shipping methods include Free—, which you ’ re, now an expert on— Flat Rate and Weight-based Or you can opt for carrier-calculated shipping. Through the US postal service and UPS To set up any of these methods, just click Its Add button and complete the user-friendly steps. If you need assistance setting up shipping Through the US, postal service or UPS click, any Learn, more link and a helpful page on the carrier.
’ s website will open on a new tab in your browser. Remember each time you ’ re, finished, setting up a shipping method, click Save to add the method. To your store, When you ’ re, ready to unveil your new shipping method to customers, click Website and then click Publish
In luck, that’s Actually, what we’re going to cover here today on The Journey All right Alex now with Building your first blog, you really have to figure out what do you actually wan na write about, So my greatest passion is food Eating it Yeah eating it talking about it, seeing it whatever Right on.
So that’s a Good thing to blog about, there are tons of food bloggers out there. Hopefully you’ll get some free food out there. Absolutely I mean that’s what I’m hoping for, but once you figure that out you wan na really figure. Out who your audience is, who do you wan na serve? So is there a type of food That you like to blog about, I would say, probably Just a new up-and-coming restaurants in the area, So your audience is more.
The Trendier people, the foodies, The Millennials The Millennials like us, So that’s super important to figure out what your actual blog is going to be about and who your audience is because you have to be Targeted with your message, If you try to serve everyone, you actually end up serving no one. It’s like trying to boil the ocean, you just can’t. Do it All right. The next thing, To really think about is understanding why you Actually want to start this blog’cause there’s a lot of work involved so Alex.
Why do you want To start this blog Well, I just love to write So it’s a great outlet for some creativity and also just to you, Know try new food options. I dig it. I dig it So now that you have Those questions answered the next part of really starting. Your blog is figuring out what the The name of it is going to be, and the branding Now do you have an idea of What your name is going to be?’cause, I have an idea Yeah.
What do you think I should name my blog, So I already checked the domain name. Alexeatsfood.Com is available. It’s perfect So the blog Alex eats food right. So I think that’s What we’re going to make today So with that name, if you’re struggling on trying to figure out What your own name is, we got a article up here on naming that’ll definitely help you out, But to carry on with that. The next portion of it comes branding.
Your brand is Literally, every single aspect of your blog, That’s the the way you talk on It that’s the images you use the text, the font, literally everything, so you wan na try to keep that consistent. The more consistent you Are with your branding, the more people are easily Able to recognize you right like if you see Like GoDaddy’s color, the green and orange you Instantly think GoDaddy or like the red and yellow Colors, do you think of McDonald’s Mcdonald’s right Alex eats food Alex eats food.
Look at that All right, so the last thing You need to ask yourself before you actually start going: Into building the website is figuring out, do you want just a blog, or do you want a full-on Website with the blog included so Alex, which one do you want, I think I want to keep it Simple, just do the blog for now so that way I can still Focus on all the food eating Right, like super important Yeah So we’re going to go Ahead and show you guys a quick demo, let’s go check it out, All right Alex so we’re About to make your blog here, I’m going to take you through Actually, installing WordPress on a hosting account There’s a difference between wordpress.
Com hosting and Self hosted WordPress Now for most business owners. I would definitely recommend a self hosted WordPress. This is basically you going to a hosting Provider buying hosting and installing WordPress on top of it Sounds like a lot of work. But it’s actually pretty easy to do so check it out. So inside a cPanel most providers Have it you’re going to look for a thing called Installatron? There’s lots of apps to choose from you! Click WordPress Install this application, then it’s going to give you a Lot of different options: We have our domain name, Here, alexeatsfood.
Com directory leave blank you don’t Wan na, like slash something just wanted the domain. You have the username and password here, your Email, you can update that as you need to, And then you click install at the bottom Wow. Okay, easy enough! All right! So you’ve never built a WordPress site before right. Right So brand-new, so the cool Thing about WordPress is that you can access It literally anywhere you want to So where’s kind of your Favorite places to work I like to write on my blog Whenever I’m, you know at home, At home, Yeah Just chilling out Yeah I, like coffee shops, Right And we’re working there So I can access it there, which is cool, so you Go to your domain name and then forward.
Slash WP, dash admin, it’ll be a login screen. I’r Cheating and doing like a little one, click login here inside of cPanel. So now there’s a get started: wizard we’re going to skip past that Just because you may not have that get starting wizard With your hosting provider, so I’ll hit, no thanks, So this is WordPress. It can Seem overwhelming there’s lots of stuff here to choose from, but I think the very first thing that we Need to do is choose a theme for your site.
Okay, So a theme is basically Like how you want your site to look, feel and function, Okay, Are there different things? That I can choose from There are tons, so you go To appearance and themes you have some default ones here I would recommend installing your own [ Alex ], Okay, [ Nealey ], But I’m going to have You kinda choose your own, we’re going to go to the most popular here and we’ll just tell me when I’ll, let you pick whatever one you want [ Alex ].
I like this one [, Nealey ], all right, so [ Alex ] Welcome to Sydney [ Nealey ], we’re going To Sydney, let’s do it so you mouse over, it click install! So then, once it’s installed, You click activate and then you’ve just installed a theme. [ Alex ], Okay, Super simple, all right, so After themes, we want to kind of check out some plugins, so plugins are basically little add-ons to your website.
Okay, So you can literally do Almost anything with the plug-in there’s that old phrase There’s a plug-in for that. We actually made a article On our favorite plugins, You wan na check it out, but I’ll show you how to install a plug-in. It’s pretty much the same. As installing a theme So plugins add new and then It’s going to show you some of the featured plugins here then we’re going to go to Popular I’ll, let you kinda check it out.
So, let’s check out, we Definitely want people to find your website, so We’ll install Yoast SEO here and just like that. We’re Going to click install So once you do install Again same thing activate and then that plug-in is done All right. So that’s installing A plug-in super simple, but let’s get to the real Meat of making your blog and that’s the post. So what do you wan na Make a post right now: Yeah: let’s do it Cool.
So where does a place that you recently ate at, or maybe your Favorite place in Austin: Let’s go with Hopdoddy great burgers, So super simple mouse Over posts and go add new, then we’re going to go to the editor, and this is going to be where you can basically start writing all your content. So how do you spell Hopdoddy? Is it Hop Hit daddy (, laughs, ) I can’t type Hopdoddy Cool Hopdoddy, exactly as it sounds, So you put your title here, you can add all your content.
Look at all this great content content. I’r writing. This is really great content, I’m just the best here all the words Guys, my blog is going to Be a lot better than this Super hot fire all right and then so. This is what was called The Gutenberg editor now it’s just really Called the page editor, You can add all your stuff Here so, as you see, I just started typing there’s this Little plus guy right here and you can add even more content.
So maybe you want to start adding pictures of your restaurant or the Restaurants to eat at rather or the food you eat, you do so here and just add your image and then you can choose from the media library. Okay, I don’t have anything the media library, No Hopdoddy picture, so I’m going to grab just A picture of a burger just for example’s sake when you are at Pexel.Com And just type in burgers see what pops up [ Alex ], And these are All free images right, [, Nealey, ], Yes, these are all free images makes it super helpful, especially If maybe you’re not doing food reviews, but you Have to have the image maybe seen some cool stock photos.
[ Alex ] Yeah, absolutely [, Nealey ]. This all look Delicious and I’m hungry all right, so I’m going to Download this really quick Cool, what’s cool about pexels too, is that these photographers are Giving their photos for free, if you want to support them, you can donate or follow them on Instagram, which is pretty cool. Very cool A little kick back there and then, once you have your image: You’re going to upload it, there then add your alt text, so alt text is basically What Google can read’cause Google can’t Understand when actual images, so we have to tell it so Super awesome, burgers And then select, and then we have our post and then, as you see here, we installed Yoast SEO.
So there’s a little section to update your search engine. Title search engine descriptions all that good Stuff And now last, but not Least, one of the more important things to think about with your post is to have a featured image. Basically, so when you have your site right and it’s not just text You have that little image there to capture it. Okay Make sure you’re on the document. Tab go down to featured Image set featured image and I’m going to be lazy and Just choose the same image: [ Alex ] Burgers all over the place, [ Nealey ], burgers, burgers burgers and then, when you’re done, you can publish or if you say, you’ve created A bunch of content, you don’t want them all published at Once you can actually schedule it right here, [ Alex ], Oh nice, [, Nealey, ], So publish when do you want this to publish [ Alex ] On Friday? [ Nealey ] Friday, all right! So let’s check it out all right.
So obviously the title we’re going to have to update a little bit. ( laughs, ) [ Alex ]. That’s not me! [ Nealey ], But then here’s Here’s, your blog post, so the feature image always shows first and then your content, And then your feature image, you have comment boxes, so your visitors can go and add. Their own two cents or say that is a super awesome burger, I’m just super hungry now, but let’s check out a couple other places on WordPress [ Alex ]; Okay, All right, so I’m going to Show you guys widgets And what exactly do widgets do? Widgets are a WordPress’ best friend, So on your blog post, you saw That there was that sidebar with not a lot of real content, which is kind of default generic stuff.
So if you go to appearances, And then widgets, this is basically all this content you can have on your sidebar and on your footer. Some themes may give you More options for sidebars, especially if you have Woocommerce, you could have the sidebar just for your blog post. You don’t want your blog post Just have like products you wan na have post, but you Want your products to show other related products, things like that.
Got it [ Nealey ], So you can Easily just get rid of stuff, you don’t want by clicking and dragging and then something else To really check out is the the customize tab. Most themes, especially the Free themes will have all the options to really Design and style your site right there, I’m just just Going to give you a quick overview of what this looks like, So this Sydney theme has a ton of options, so I was actually a little surprised.
You can’t have all your stuff Here, it’s your site, title your header area, things like That your homepage settings, so this is super important, so You’re going to have your latest posts show up, So let’s go ahead and go back all right. So let’s check out your website So again just click the my Blog that little shortcut to get to your website [ Alex ] Nice. So why does It say create your menu here in the top right corner, Because we need to Create a new menu here so that menus can be your navigation.
So, like your home links, Your about contact all that good stuff, You either click it there. If You’re on the front of site or if you’re in the Dashboard its appearance and then menus. You can Add your stuff here so it looks like we have Menu already kind of created, we have home and then sample page. I don’t want sample page to Show up so I’m going to go ahead and just remove that And then go ahead and click create menu and once you do you’ll See at the bottom here it shows menu settings So you can auto add pages so, as you add like “, an about” or “ contact” things it’ll automatically come here, so you don’t have to and then Display location primary menu is so it will actually appear up there.
[ Alex ], Okay, [ Nealey ]. So if we go primary, Menu and save and now check out the site, it’ll show home [ Alex ], Okay, [ Nealey ], just like that, then We have your awesome, Hopdoddy post with all this randomness Grand in hello world right there then default post there. So what does it mean when it says uncategorized right there? I almost forgot so Every post has a category, so you could have like burger restaurants or you can have ice cream places whatever you want it to be So by default.
WordPress Doesn’t know what to put so it’s going to have an uncategorized category, so you go to post categories. And then just click quick edit, we’re going to just type in burgers here, make it nice and simple But as you add posts, you can add content here. For categories or inside the post itself, [ Alex ] Okay, so now one of the issues with Having a blog is potentially the amount a spam you might get, there are BOTS out there that Just go out and just basically add just nonsense posts Trying to get links back to their site, So how do I avoid that? So there’s a few things you can do so most of the time WordPress Will come pre-installed with the plug-in called Akismet Anti-Spam? You can sign up and do that.
Otherwise you can do Like a captcha plug-in that make sure that they’re, an Actual person on your website and commenting plugins like Disqus, which is like facebook Login or Twitter login is definitely good to help Prevent some of that stuff too So earlier you showed me That SEO plug-in you know how do I make sure that my Content is going to be seen Yeah, let’s actually check out Yoast. So if you go over to your Page we wan na go back to edit it again, So you can either click Directly on it or click edit here so under Yoast, It’s going to give you a lot of recommendations and Things like that, like again, I have nonsense here.
Just For the sake of this you’re, the writer I’r going to, let you create here Will work the magic later, But it’ll take a little snippet Here for you, so by default it’s going to have title page. Separator and site title so you can get rid of this and do Hopdoddy. My favorite burger place. Review or whatever you want it to be, [ Alex ], Okay, [ Nealey ]. It’s going to give You a little kind of wheel, the more content, the Better see it goes to green [, Alex ] Wow green is good [, Nealey, ], Basically and It’s going to give you a little snippet of how it’s going to Look on search engines.
You want a lot of content. That’s attention-grabbing and has kind of your focus keyword, so your focus key would Really be like Hopdoddy review, you wan na make sure You have that in there And then your Meta Description, Like it says, please provide a meta description by Adding a snippet below, basically it’s a quick little Snippet of what someone’s going to get out of your content, if they read it, you wan na keep It engaging but again make sure you have whatever your Focus word is, for you, it’ll, be a hopdoddy review, so have that somewhere in there as a business owner your page, your post, You’ll wan na make sure that you have some type of focus word for that page, whether it’s a review or An “ about us” or a service and include it in your Description and your title And then you can kind of go Down, there’s SEO analysis.
It’s going to give you a lot of information and you can just Go down the rabbit hole or just clicking all this stuff I’ll leave that for another article. Actually, we did a article on SEO if you wan na check it out right here, [ Alex ] Whoa. So why Does it say not secure there in the top left corner [ Nealey ], Because Technically, it’s not secure, so really I mean it’s Secure, like the information on there is fine, but with WordPress you have that WP dash admin where you log in Right, so it’s not secure! So if you enter in your Username, your password that information is sent over Plaintext on the Internet, So if there’s a man in the Middle attacks someone’s, what’s called sniffing, Captures that information it’s out there super yeah its rough Super important, if you have like a type of shop where you are Taking credit card information or just personal information, So that can be easily fixed.
By getting an SSL certificate, so if you do enter user name, And password it’s sent over the internet so I’ll jumbled up. So even if someone grabs It they have no idea what the heck it means. Okay And then on top of just Really just safety and security. You always want to make Backups, especially with a blog and you’re constantly adding stuff, are you planning to post How many times a week or how many times a month, I’m planning on posting Probably about once a week: Okay, so that’s like 52 posts a year! So if something were To happen to your site, all those posts are gone So make sure you have some Type of backup service, most hosting providers, will Have something for you or you can find something third-party, but it’s always easier to do.
With your hosting provider, since it’s all usually automated But you want to protect all this time invested into this project, make sure it’s just not gone in the blink of an eye. Right All right, so these are Just the basics of building your first blog there again There’s lots of options to kind of go through and make it your own like. We still need to Update the the title, and then it comes with navigation colors things like that at least This has a solid foundation for you to build your first site and then from here it’s Just exploring that’s kind of the fun of WordPress There’s so much to explore, so you can never stop learning Perfect.
Well, thanks for all the help, and let us know in the comments below what articles you guys want to See and be sure, while you’re down there make sure you like the article and subscribe to our blog as well. This is The Journey we’ll see you next time.
This tool allows your site visitors to schedule. Appointments for the services you offer right from your website, saving you time that would Otherwise be spent taking calls and managing your calendar To get started. Add an appointments section To your website Click the green plus symbol where you want To add the section and choose appointments from the list: Next select “ online appointments ” in The sidebar and click “ manage appointments, ” to set up the types of services your customers, And clients can book Click on “ start setup, ” to set your availability.
You can choose which days of the week and Which hours you ’ ll, be open for appointments Clicking the plus symbol. Will let you set More than one time slot per day, For example, you can exclude the time you Would use for a lunch break each day? Click “ Next ” to set up your services. Here you can create categories for your services, For example, while setting up a website for Music, lessons you can create categories for voice and piano.
Lessons Then give the service a name: price duration, And give it a description, You also have the option of choosing whether Your customers will come to your business or, if you come to them, If you are planning an event that will have Multiple attendees, such as a class you can choose “ group ” rather than “ individual, ” Under “ service type, ” Choosing this option will then allow you to Set the maximum number of people that can come to your event.
You can create as many categories and services As your business needs, Once you ’ re done, setting up services for Bookings enter your email address and mobile phone number to receive email and SMS notifications. About new bookings and enter your business address, so your customers can find you. Finally, you can choose to require full or Partial payment at the time of booking or select to have your customers pay you in person.
If you choose to require payment up front, You ’ ll need to enter your Square account credentials, so your site can collect payments. During the scheduling process, Now your customers can schedule appointments. With you conveniently from your website From here, you can view your appointments. Create or edit your services view your customers, ’ info and update any settings, including availability, Payments and syncing an external calendar
What’s that, On average YouTube has over 1 billion mobile views a day and on top of that 300 hours worth of article Uploaded in a minute That is incredible, sounds Like a ton of competition, but you can break through, But let’s talk about why Youtube is so important, starting with why we should use YouTube.
Video content is effective, I mean I’m sure you’ve been on Facebook or Instagram or Twitter Whatever you use you’re scrolling along You’re on YouTube right now On YouTube and you’ve caught a article and you get lost in it right. You spend two three 15. 20 Hours, whatever you’re doing The rabbit hole And you’re reading that content, So you already know article is effective, So what’s also cool about YouTube, it helps you build a community And think about it when it Comes to marketing your brand! If you get a large group behind you, that’s sustainable for more success.
Growing, more word-of-mouth! Growing, your business And another thing to keep In mind about YouTube, they are really all about the Subscribe that is key to growing your community, so, while you’re at it go ahead and subscribe to our blog By publishing quality articles really interacting with your followers, it’s really going to foster that community that you were Talking about and make them eager to Wan na share your articles with people that they know And having a loyal audience provides unlimited opportunities to grow and market your products And Emma you talked about mobile in the very beginning.
With that incredible stat YouTube is mobile-friendly. So all those articles look great on mobile And, if you’re not producing Content for that platform, you’re alienating a large population, So I know you’re Asking yourself at home: how do you make money on YouTube? Have you ever heard of the Youtube Partner Program Back in January of 2018 They changed their policy and the policy was all about how you actually can Earn revenue on YouTube Yeah and it’s important to note that you actually have to apply to be a part of this Program and be accepted, So not only is there An application for this, but there’s also a minimum with who is eligible for this as well.
So let’s go through that, Starting with ensuring that you follow the program’s guidelines that you live in a certain country and your blog has over 4,000 public read hours in the last 12 months Also have more than 1,000 subscribers and make sure your account Is linked to Google AdSense, So let’s talk about AdSense and how you can actually Earn money with it So YouTube is a subsidiary of Google and AdSense is a product of Google? That’s how it allows you To make money on YouTube, So these are the ads That pop up on your article, It’s estimated that creators can make anywhere from $ 3 to $ 10 per 1,000 viewer engagements So with some simple math.
If you have 10,000 views on your articles, you can make at least $ 300, Okay, so Nealey. What About YouTube Premium, Because they’re not being shown ads, so if they’re not being shown ads, how is anyone making money Yeah that makes sense? So YouTube actually gives a percentage to those creators based on things like read: Time and viewer engagement, So I would add the Channel Membership feature – and this is a great way to Offer incentives and rewards for people who are tuning In to your blog or becoming a monthly Viewer or subscriber Yeah, it’s just like Patreon.
Basically, So you can also sell products. From your Merchandise Shelf, So if you live in one of The approved countries and have over 10,000 subscribers you can show up to 12 products from your Teespring merch page. Also, I’d recommend enabling The Super Chat function,’cause. What it allows users to do is have their actual Comments pinned to the top, which is pretty cool, Yeah, it’s just like Twitch.
You can also produce sponsored articles Now. What this is is Another brand or company paying you to promote Them on your own article, much like a micro-celebrity Yeah totally and be sure To follow the FTC guidelines and think about your Audience keep them in mind. You don’t wan na just go promotion, crazy,,’cause! Then, if you’re just constantly promoting your content, you’re going to maybe lose That engagement with them So keep them in mind.
They’re Following you for a reason, stick with that, what is it? That they would wan na see What a lot of other Youtubers are doing now on top of all this or, if they don’t even Meet those requirements to join the program, for example, is they’ll, sell their own stuff, They may link off to their own, say, Etsy store or WordPress site or whatever they’re selling Their eCommerce items on and then just promote those So Emma.
If you had your Own YouTube, blog and you were going to sell Something what would that be Jokes, You’re, not getting any money, ( laughs, )! Well, I’m thinking about when you sell on YouTube. I have, for example, a lot of cool vintage pieces, but do you do that on YouTube? Would I showcase the Vintage pieces that I have in a YouTube article and sell it Well for a lot of people, you’re directing them.
Off to another source, Now some people will do That for affiliate marketing – maybe they have affiliates with Amazon and they say “ Cool. Here’s All the equipment I used to create this article,” and link off. Oh, that makes sense. Okay, Or here’s some cool swag of my shirt with my face on it, whatever that looks like For sale, You can use those other revenue, Streams to get that money, So speaking of making money on YouTube, I know I like to think about.
How to make more money so we’re going to talk about Branding marketing and SEO to help you make more money on YouTube Yeah, so getting into Those programs are nice, but you really wan na create a sustainable income and Revenue streams right So let’s talk through a Couple ways to do that: Let’s do it So first off you wan na think about how can you build an engaged following build your audience right And a lot of times I think of first, what’s going to make them unsubscribe just to keep in mind, don’t do That, but also how frequent you should post, I give the same advice with social media.
If you’re only posting Once every three months I’m going to unfollow you There’s nothing there. You got ta, give me something of value. You got ta, keep me tuned in And so think about the frequency and what you’re putting out there when it comes to building your audience, You will also wan na optimize. Your article and your blog, So this is everything From the logo you use that header, you use that trailer, that 30 60 basically ad spot to promote you and your business.
When someone comes to your blog, the titles, you use It’s going to take a lot of research, but it’s definitely worth it because these first impressions last Yeah and it’s so meticulous right. I mean think about how Much time we’ve spent just on the thumbnails, with our articles Too long, Too long I’d also encourage you to think about how to market your brand and your article off of YouTube so cross-promote.
One thing we do is we Take the YouTube articles and we cross-promote them Over to Facebook or Instagram Yeah, we’ll maybe get A condensed version since Instagram takes a minute and says link in the bio Right change the link Links off back to YouTube where they can see the entire article and, if they’re, not a Subscriber they can subscribe, But we would recommend not to put all your eggs in one basket.
So don’t make YouTube your only thing. Remember: MySpace and Vine They’re gone. What happens if YouTube is gone? It’s not likely, but it’s really good to Diversify your attention on all these different Platforms just in case So while these tips Have definitely taught you how to be successful on YouTube. I got ta be honest with you. We have only scratched the surface so be sure to subscribe. To take a deeper dive on YouTube and other platforms, That’s a wrap Like this article.
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