So I hope you’re ready read this article to the very end, because if you don’t it means you’re, not serious about life, you know series about money and you’re, not serious about self-improvement, so just check out the whole article. If you’re new here like I’ll subscribe, we talked about marketing, affiliate marketing, social media, everything how to make money everything.
Ok. So, let’s get it was like um, so the first tip to becoming like a massive influencer, and these are like the most guaranteed steps and back backed up by data. Ok and you’ll see this in a second, so I think it’s going to be like five steps. You’ll see, ok, I’m going to get started here, um first, you want to be omnipresent and what’s omnipresence, alright and a lot of this, if you guys follow me for affiliate marketing, a lot of this has to have to fill it.
Mark me: OK um, and this is an angle with using a personal brand. Okay, you can’t just post other people’s content. It could work like that, but there’s nothing more powerful than building a brand, and you guys see this time time again like, for example, what are the biggest influencers that you like personally leave you in the comment section down below. Also, if you guys, like this article, let me know and I’ll make more of them, but leave me a comment section down below influencers that you like.
Ok, maybe some of the other people see that and they’re like. Oh I like that influence or two but anyways um. You want to be omnipresent. Okay, you want to be across all platforms, so set up shop set up across all platforms, alright and then next, what you want to do is you want to create a ton of content around one niche. Okay content is king, alright and why it needs to be around one issues: cuz, that’s like the people you’re attracting okay, um, also, maybe even before that might might have been backwards or the way I said in my thing up, but you want to have something to Sell you only have actually a lot of monetization to make it work that you want to actually have it like this and what that is.
That’s um, that’s a value ladder, so you want to have something mid ticket, high ticket, low tick and free okay. You want to have all of that. Okay, do people want the free stuff they get value from you there you also collect their them as a lead. Okay, setting up all this stuff is very easy. I don’t know why people get overwhelmed by technical stuff. I taught myself on a code very, very young. If you are older and you don’t understand technical technical stuff, it is hard to teach their old dog new tricks, which is honest-to-goodness truth because neural plasticity in the brain it like hardens or it’s harder to learn new things.
But that’s okay! You can just like it’ll be a little harder. You can learn. Just read some turtles or something, but basically, when I’m talking about autoresponder email, collector service for getting stuff for free, but then you wan na have something low. Take it meant to get high ticket is selling you can do affiliate offers. You have your own offers. You have merch down below. You could have ads with if you’re doing, YouTube and stuff.
Like that on your website, you could have ads so you’re not going to make a lot as much money from ads, so you can make with other stuff. But after you have something you’re selling you’re, going to look back at everything that you created. Okay and you’re. Going to find a couple winners, things that got insane engagement insane read time if you’re using YouTube insane click their rate. If you get that statistic, usually with YouTube and typically YouTube, is the best platform to use, but why it’s so good to be omnipresent, especially using Instagram, Pinterest, Facebook, Twitter and YouTube.
It’s so good because you can get in front of your whole market easier and repurpose content, okay, and what, when you get content that does super well on whatever platform. It is use that platforms ad network and all of them have their own ad network. You put in like 10 bucks, okay, find your best content, the top 3 on that platform for that month. That did the best. Ok and you boost it. Okay boost – and this is how you extremely get more money.
You grow through the roof because of your promoting your best content out there. Everything else is just a freakin test: okay and there’s so many details and methods that go deep, deep, deep into each one of these. How to sell super well how to get actually make great content, how to actually like brand yourself correctly. How actually do advertise in which I live, no actual courses. You can check them out if you want that.
I just dive deep in all that, if you want to actually get great great results with selling or getting high click-through rates and how to monetize and ways to make crazy, crazy money and crazy strategies and funnels. But the next thing it is. Let me see you here: oh oh, this one’s powerful. Okay, so you boost. But another thing is: you can retarget okay and why retargeting is powerful as you’re new on there’s warm there’s cold, there’s warm there’s hot traffic, so basically hot traffic’s people that have engaged already with you? Okay, so you can retarget if you connect your cell, your social media, that you’re on you’re on lots of um, so each social media you have to connect to that that networks dot ad network to that social media.
You just connect them. Okay, together, usually it happens automatically. Sometimes you have to connect it, which is usually YouTube in Google, so especially that one, the other ones automatic. You can just retarget people that okay read some articles, people that are subscribe to you, people that are engaged with your content. Okay, I’m talking like Instagram or Facebook or Facebook or Twitter Pinterest is a different one ones that do super.
Well, you can take that content and you can just put some ads in it and boost it, and you know get put out there and people going to repin and stuff, but anyways you can retarget people whatever you’re selling, that’s hot traffic. Okay, a lot of people like to do cold marketing, which is the worst marketing out there. You have to be like a super psychological expert, and you have to have a huge funnel that monetizes everyone like crazy.
Like I’m talking, you you’re, like you, got a funnel like selling the most high-quality products ever super high ticket stuff in the back end monetizing, the back and like crazy you’d, have to really all know the advanced stuff. To do that, you can take my courses if you want to know how to do that. Well, anyway, you retarget and then the next one is. Let’s see I have notes here. Obviously, right, let’s see you could have three funnels in place when you’re monetizing, not just one, but you could have like multiple tips and people.
Another one is whatever content. Outperforms other content boost it. It’s basically testing around yep. So social me is basically like a testing ground, okay of content, and once you get ones that are winners, you boost it, okay and then you’re always running and retargeting at sending them to your stuff, you’re selling and then people when they’re reading your content. Anyway, you are making money you’re selling, so okay, very important next is build your list.
Okay and then the last one. Okay, so build your list huge huge and that’s when you basically and there’s stuff that, like I’m talking growth hacking, I could dive into that. But I’ll have a mini course on how to growth, hack and stuff, which is the most powerful way to actually get people to share your content and accelerate your growth like to go viral okay. So that’s just like the easiest had the biggest hack to growth.
But this is a huge attack. Right here is just boosting like your best performing content, okay, the the platforms and people who actually built social media platforms. They don’t understand this, but us marketers do okay. This is like the fundamentals of everything is cold, warm and hot traffic and selling stuff okay. But this is the strategy for social media specifically make content on the testing ground final works boost it, okay, build your list with giving stuff for free, sell your stuff, whatever it is you’re in okay and the last thing is – and this is the funnest part right – Collaborating okay: you want to collaborate with other people in your niche to grow.
Big! Alright, if you guys are still reading this article to the very end, oh props, to you, okay, you are truly truly on track. I remember I would read tons of articles till the very end. Okay, when I first started and dude now, look at me like straight up. I am making thousands per day with the Philly marketing if you’re new here and you don’t know that I’m in the health niche I’m in sweepstakes, I’m in other news.
I won’t go into I’m in this niche and yeah, like I’m, making a lot of money doing this, and when I first started dude, I had nothing okay, but I just would learn every single day, and that applies to strategy down the road multiple times. Finally, I succeeded, and now I want to go up to bigger ventures like actually building like social media platforms and stuff with developers, and I want to it’s like kind of secret stuff in the works.
But anyway, that’s my plans down the road, but right now I want to build up my personal personal brand to network with you guys. So I appreciate all your guys’s support. I love talking to you guys can’t wait to meet you guys in person someday, because I got a very big plant but anyways um collaborating is the last one: collaborate with people in your niche that will help them grow that’ll help you grow and you make it About them, you don’t make it a selfish reason like about yourself, but you make it about them where you guys want to like grow together.
Okay, so that’s like the secret um. I hope you guys enjoyed this. You want more of this content. Let me know down below by commenting I want more or by commenting social media secrets, okay, so check out the other articles check out the new stuff in the description and peace out.
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How do you effectively communicate your brand Story so that you can stand out from the competition and be the brand that always captures People, ’ s. Attention and interest Storytelling on Social Media is one of the Top strategies that personal brands and business brands can use today to stand out and build Influence within their market niche, Its not new a strategy, its been around for Many years and companies like Apple and the Hollywood movie industry have been using It to create their biggest success stories, So how do you effectively use storytelling On social media to build your brand In this article, I will give you a simple 4 Step formula to use in your marketing to clarify your message and capture your clients: attention Hi.
I am Pavlina Papalouka founder of AwakenSpace Education, coach and speaker in Entrepreneurship, Personal Branding and Personal Development, And I help people become the No1 Authority, Personal Brands in their niche, so that they Can attract more clients, get higher payment, increase their sales and create unlimited Opportunities Building your personal brand, the right way, Can take you from being invisible in your market going after clients and opportunities? And never making enough sales or getting paid too low for what you offer to attracting Too many clients and opportunities which can translate to higher sales and profits for You and your business They way you brand and position yourself in The market is very important And one of the most powerful strategies – For building your brand is storytelling on social media by creating valuable educational entertaining inspirational content in the form of article articles, photos and simple Social media posts, So how do you effectively tell your brand Story on social media so that your customers listen.
First, you need to realise that when you try To be too many things to too many different people, you confuse and you loose. If you make your customers think too much And too hard to understand what you do again, you loose One of the greatest skills in marketing and Branding is knowing how to keep it simple and have a clear message that makes people Ask how can I get your products and services Here? ’ s an example from Apple computers In 1983, when Apple launched their computer Lisa, the last project, Steve Jobs, worked on before he was fired from Apple Jobs, released Lisa with a marketing campaign that consisted of a nine-page ad in the New York Times explaining In detail the computer, ’ s technical features, Nine pages of geek talk that nobody could Understand The computer flopped Jobs was let go from Apple and went to work.
For Pixar, a company that told stories through animated movies, There, Jobs learned the art of Storytelling When jobs returned to apple after running Pixar Apple became consumer centric and clear in their communication. The first campaign he released after returning To Apple consisted of just 2 words Think Different.The campaign was a huge success and The rest is, history, Apple was able to connect to their customer Through a simple message that told a story that their customers wanted to hear, How do you apply this in your business and Your marketing Here, ’ s a simple 4 Step Formula: Step No 1.
Your Customer is the Hero, Realise That your Customer is the Hero of your Story, not your brand. This is where most brands get it wrong. They make themselves the hero of the story. In whatever they post on social media or in their ads, they go into ‘. Look at how great We are ’ mode and they put people off. Instead, you should determine who your ideal Client is know their profile and always make them the hero of every post.
You make every Ad, you create every story. You tell When Apple realised this. They stopped featuring. Computers in their advertising and started featuring people who were standing out from The norm, The type of people who were the innovators The rebels, the ones who thought differently, the ones who changed the world. The hero of my story, is the Entrepreneur who Is looking to get the right mindset, skills and tools to grow their business and create Financial and lifestyle, freedom or Entrepreneurial people looking for the right ways to start A business Step, No 2.
What is your hero? ’ s, problem. What do they want And who is opposing them in getting what They want You need to identify your hero. ’ s! Problem! Not only their external problems but more their internal problems and feelings, their Challenges what they are looking to achieve in life and what is stopping them from achieving It And then address these problems in your content. And advertising When Apple realised that their client wanted To be seen and heard wanted to be seen as hip, smart and cool and different from the Norm people started listening, The hero of my story wants to learn how to Use all the online tools more effectively to increase their sales and income and create More lifestyle and financial freedom: What is stopping them is the lack of the right Knowledge lack of the right mindset and lack of the right community, mentoring and network, And we help them solve these problems and limitations Step No 3.
How does your brand come in as The guide Customers – aren, ’ t looking for another hero, They are looking for a guide. You need to position yourself and your brand As the guide that gives the hero the solutions to their problems and shows them how to get To where they want to go Apple offers the solution through computers, And smartphones My brand offers solution through seminars and mentoring programs And Step No 4.
How does your hero? ’ s? Life! Look! Like after they have come into contact with your brand Don, ’ t assume that your ideal customer knows How their life will look like or feel like after they buy your products or services, You need to show them or tell them how their Life will change Stories of other clients, transformations and Results really help in amplifying this step. When you use these 4 Steps to clarify your Message who your hero is, what is their problem? How do you come in as the guide and How does their life look like after they have used your products or services and then use This formula, in all your advertising and content, you will experience how your business and Brand will grow and how easy it will be to explain what you do and what are the benefits.
This is Pavlina Papalouka. Thank you for reading. If you want to know more about how I can help, you clarify your brand message: create powerful Content and tell the story of your brand on social media so that you can increase your Sales grow your business and build a powerful personal brand. Look for a link around this Article and get in touch with me and my team Until next time make sure you subscribe to stay updated with my new content and articles, and, let me know in the comments below, if you have noticed, Brands that effectively storytell and what you love about their brand story.
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Also this, I think, determination in small Businesses that they’re like “ There is no way to do this.”, So they love to hear about Roi return on investment. You get asked this too right Right. They end up spending so Much of their time on there, they wan na make sure they’re actually getting something back, Which I totally get right. You’re time is super valuable, you’re doing a million other things and then now social media Is added to your plate? How do you justify the time or the money if you outsource it like GoDaddy Social, You wan na justify that time and money and a way to do that is understand.
Are you getting a return on investment And the good news is there’s a lot of ways to See if you are or not, There’s data analytics metrics, but I’m going to break it. Down into four umbrellas of how to measure ROI, starting with number one brand awareness Cool, how do you Measure brand awareness, So brand awareness can be measured in one way that you’re, probably Already thinking at home, your number of followers How many people are following you More people following you on Twitter, seeing your tweets following you on Instagram Seeing your great photos following you on Facebook and Reading those great captions, The more exposure you have and the more followers you have seeing it that’s brand awareness Perfect And does that count likes and comments, and things like that too Totally So likes comments.
Love shares retweets. That’s just going to help You get in front of not only your followers The awareness there, but your friends and their friends, maybe their family members as well, So the awareness just Spreads like wildfire Spreadin’, the love Spreadin’, the love All right, so digging in On the analytics aspect, It’s easy to see the amount of followers you see the amount of Likes and things like that, is there a step further? We can go to really see the nitty gritty Yeah totally.
So that’s a cool thing. If you have business pages set up, they allow you a clear view of what’s working. What’s not working what time of a day a post works? Well, how many people are seeing It et cetera, et cetera, So with Facebook, you Have your “ Insights” tab And, what’s really cool, is it breaks down a ton of information And they even have a little Information button on each one. So if you’re reading a Metric and it’s like “, I’m not even sure what Engagement rate means.
”, (, laughs, ). You know you click on it. It’ll break down what it is Perfect And Instagram too. You have To make sure you create a or turn your account Into a business profile that way, you can see insights and how many people viewed Your page liked it commented what time of the week you Get the most engagement If you’ve turned your Instagram account into a business page. Let us Know in the comments below Just say, “ I’ve turned It into a business page.
”, So that’s with Instagram Twitter there’s the top tweet. So you can see that in your Twitter analytics as well So go in. There see what Your audience likes, in other words your customers and then have that inform Your strategy moving forward, which will also help you be More efficient with your time and give the customer what they want, Give them what they want, Give them what they want: ( laughs, ) All right, moving on Tip number two: where are we at with that? So tip number two: one Of my personal favorites customer satisfaction And you’re, familiar with This inside your business, whether you have a barbershop Or a car dealership, you can see it on the person’s face that they’re satisfied or not.
I can’t make a frowny face: Aw Darn it I was cuing them up. So one way you can do it. Online with social media is well your reviews. Your customers are going to tell you if they had a poor experience. Or a great experience But make sure you’re Reading those reviews Believe it or not, I still Come across businesses that don’t take the time To read their reviews, I’m like “ Wait. This is a great place “ to see if your customers Are satisfied or not.
” Also what they’re saying when They mention you on Facebook, Right, Especially, you have to Respond good or bad. I know most people will just Respond to the good ones and try to just ignore the bad Ones like they don’t exist, Just give them a response. See if you can make it right, apologize to the situation and move on Totally So again pay attention to What your customers are saying, They’re talking to you online And if you wan na even a Deeper dive into that we have another episode of The Journey on social listening so check it out So cool statistic: I read the other day: actually, a quarter of people who have a positive Experience at a business will go and tell 10 people Both online and offline – That’s pretty awesome.
All right. Tell me What’s tip number three Tip number three is actually Gaining new customers, which is your favorite, I know When I say “ You’re Gaining new customers”, you can picture just dollar Bills in your pocket Make it rain, ( laughs ). So how can you do that with all this social Media and online stuff Couple ways: One: your customers are going to Click on your Google listing for their directions.
I know I do that before Every business I go to because I get lost very easily, But if I’m clicking on the directions, I’m coming to your business and I’m coming to spend Money with intent Also calling Calling you That’s another great way to measure that you’re getting a new customer You’ve already learned. That a lot of customers don’t take the time to call So if they’re calling You they mean business, they are serious about Spending money with you, You got yourself a new customer And so because the Google Listing’s really important Yelp and that “ Click to call” you wan na, make sure I’m sure this obvious that everything is up to date, The right phone number, the right address The hours right.
How many times have you gone to a business? That said it was open, you get there and it’s closed And that’s a bummer Just makes me so sad. So sad, And also besides that, if you have a chance to Speak about your business, maybe “ About You” or add Photos do that as well too and make sure that’s up to date, Maybe you’ve remodeled. Since the last time you had your Yelp photos. Updated or your Google Add that in there spice things up Take some photos, Keep it up to date, so When your customer comes in that new customer, you just gained they’re getting an experience.
That they predicted that they expected Right All right, so we’ve reached The end of our journey, We’re on tip number Four, the very last one: What do you got for us Brand loyalty, Another one you’re familiar With the terminology, but what does it look like online? Well, there’s, don’t worry, It’s not tough math, but well, let’s see how It goes for Justin here All right, engagement rate. How do you measure that? Well, it’s pretty easy.
It’s the number of likes You receive on a post divided by the number of followers times. You guessed it 100 And that’s going to equal Your engagement rate ( mumbles ), Oh no! No! It’s not that hard, So write it down, keep it nearby And when you’re posting Check in do the quick, math And then you’ll determine is that engagement rate Where it should be, And what’s also awesome, About brand loyalty is actually 85 % of customers – 85 %.
I know that’s – almost 100, 85 % of customers will actually Engage with your brand if they’re, loyal daily And when I say, engage they’re going to be liking. What you’re posting commenting sharing on a daily basis And that’s huge That constant, like and That constant, following they’re, going to continue to see their stuff and they’re going to continue. To tell their 10 friends and onward and onward and onward All right, so that’s a wrap.
We just covered four ways to measure ROI when it comes to your social media. Make sure you, like this article, subscribe to the blog and ring that bell. If you Wan na see these articles first, This has been The Journey. Thanks for reading
Who is helping with your digital business footprint?
So hey I’m Sam, and this is Emma. So I’m constantly knowing social media’s important and you need to be on it. Or your thought is I have to like. I have to comment. I have to constantly post Actually Emma. I know you’re the social media Queen here. So what is some of your Tips on saving time on social media, First and foremost start a social media content calendar.
This is a great way to help you plan ahead, also to help you get Creative with your posts, because it is all about quality, not quantity, So to improve the quality. If it you want to plan ahead, To get those holidays in there with some cool posts, Also think about it. This way you got Instagram Facebook Twitter. How often do you post I get that asked all the time And the worst thing you want to happen.
Is you wake up it’s Thursday and you Haven’t posted anything since last Thursday, So with Instagram, post At least once a week, But I recommend a couple times a week – Also take advantage of those Instagram stories’cause, that’s really to me easier to fit in because it’s more Raw unpolished content, So it’s a really great Way to some like behind the scenes, I know we’ve done it here on set And then for Facebook again post a couple of times a week And think about what photos, you can add, Show photos of your team Showcase.
Your expertise share something that’s entertaining and of value, Educate me and then Twitter. Now Twitter. You can get A little more frequent to stay on top of that newsfeed, So you can be posting every day Once a day, maybe twice a day and keep it short and sweet. Like me, And informative, I wasn’t going to say it And you might be thinking I’m a seasonal business, so I’m going to like take some time off with that social media calendar Eh wrong, Let’s say: you’re a hotel.
It’s the off season show me a picture of the beach Wish. You were here, Happy get excited about it. Take this and put it top of mind for your customers, your guests, so they don’t forget about you throughout the year Wow Emma! That’s all great and it’s Valuable information, However, I’m only one person And it feels like it’s a lot to do. Do you have any kind of Tips on how to kind of go about all that.
Yeah totally So I will bring up, Go Daddy, Social. We are a do it for you service, we’re on that team And we’ll take this Completely off your plate, After all, it’s a full time job So we’ll give you the Writers to handle all this, If you want to handle this on your own Rad, there’s hootsuite TweetDeck, those are scheduling apps, So that can help you to plan ahead and get that content. You know think about it ahead of time, Ready and it’ll post on your behalf.
In the future, I also recommend to Keep in mind, especially on social media, that you don’t always have to create original content, Which does take more time. You can also share content from relevant folks in your industry. So let’s say you have a restaurant and you read this great tweet from Bon Appetit. Oh, my gosh click retweet. There’s your content for the day and it’s super relevant to your audience.
Maybe some cool recipes and cooking tips, Or maybe you are a landscape artist and you read something about on homes and gardens or better homes, And you get excited about it. You’re like this is something My audience will love Again: repost retweet And don’t forget user generated content. Your customers are already big fans of what you do. They might be taking photos of your food, your products capturing their experience.
With your services Pay attention to that when you’re mentioned and repurpose that Share it, retweet and That’s going to save you time, Just like the scheduling apps that I mentioned prior So I’m sensing a theme here that I don’t have to come up everything myself Exactly and that’s. What’s so cool about these Social media blogs They are very social and that, yes, it’s not always about You and it shouldn’t be Just dishing out your content, your expertise, sell, sell, sell.
You want to drive some Conversation and engagement with the help of your friends on social, Like other businesses in your industry, So I know one of my bad habits in the past is really just always being on social media. So do you have any kind? Of tips to kind of help with that Yes, you can definitely just set aside some time a window where you take that time to really focus on your social media content And also go and check out what other people are posting.
So you can get new followers. You can get eyes on your brand by just following, like minded people, And in addition to that, I’m a big fan of setting alerts and reminders. Oh yeah, I love to do whatever I can to declutter up here and take off my brain One less thing to think about. I am all for it. I live by my calendar, so I get that Yeah same You should see it mine’s color coded It’s ridiculous.
Oh mine’s bland So have an alert, Have a reminder and then, when that alert goes off this is your time to hone in and see you know who’s commenting on your post. Did you get any reviews And if you did take the Time to respond to those Read them and respond: In a personal manner, And any mentions that you have, Which I just talked about, User generated content: this is another great time to Check in setting that alert, like hey Sam, remember, see if Your customers are posting about you and, if so, acknowledge that, because this is clearly a Testimonial to your business, if they’re out there mentioning you Or taking photos of your services, your products Take advantage of it set an alert: Your users, your clients, your customers, they’re the best marketers for your business.
Another thing that I recommend for a good time saver is write out the copy before you post, So your caption. I see this all the time. With my influencer friends, They got that great shot, they’re ready to post that awesome photo on Instagram and then they’re Just hanging out stumped for words like Em Em Em. What do I say? I’m, like I don’t know, you’re putting me on the spot. So it’s something to Think and put time aside to put these captions, Maybe in a word doc, I often use my iPhone notes.
I see my influencer friends do the same So that way, they’re not rushed to come up with a witty creative caption. They have like this caption bank. If you will So you’re saying pretty much, you don’t have to do. Everything in the moment, You know you can plan it out Yeah and that actually brings up a good point. We’re talking a lot about captions and having a caption bank if you will, But also have a photo Bank, so if you come across some compelling photos that you think you might use one day to represent your brand or Your team or your business store those in a place where You can easily access them And just put them out there.
It’s going to save you so much time versus that day, you’re coming in to the kitchen, You haven’t posted on Instagram in a week and you’re like already rushing to get the orders out, Be like oh team, get Together, we’re going to do a behind the scenes photo, It’s like no. This is our busiest time of the day. People need to be served. Customer service is still important, So get a photo bank it’ll save you time in the end, All right, that’s a wrap comment below with your Favorite time-saving tip And make sure that you, like this article, subscribe to our blog and ring that bell to make sure you’re notified when our brand new content comes out.
This is The Journey
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The second webinar asked the business growth experts using simple stuff that work and simple stuff works was a idea of Derek’s he’s done a special report on it, which I thought it was so out so perfect that for most full businesses, that’s actually quite straightforward, simple strategies That they just need to spend more time on very much so the simple stuff that works, give us a lot of key performance indicators and that’s how to run your business and that’s why we work out simple stuff that works and that’s why we now have it Both in a book and also on the data sticks that we’re going to be making available to the customers.
You know with that, so that they can actually work on it themselves, yeah and they get a free copy. They do indeed get a PDF copy of the book, so I’d like to welcome everyone to the second ask business growth expert: don’t Williamson financial wizard of God, arts based new servant in Surrey and myself. Brian images see I’m a business growth strategist. So we both got our books very something yes, mine, still in being incubated, it’s all written.
It just needs the I’m just going to get a proper cover designer. This is my mock-up cover. So 50 came 50 minutes, which is the 50k challenge at Derek, and I both offer to any small business that will take 15 50 minutes with. You is a free consultation and we guarantee to find you minimum of fifty thousand pounds. You’Ve got to have a business, though, to do it now, Derek’s brought out a book called going for growth, which is full of great tips a little bit of basically eight encapsulate everything that we’ve put into our key performance indicators are simple stuff for work, and it’s By following these simple methods, you go the business, it’s not it’s very simple, but it’s if people follow it that it will go over their business and it will go their profits and let’s face it, why the hell of any of us working if we’re not trying To make money exactly and again it’s about these easy to use strategies.
Anyone can implement, there’s no complicated after consultancy needed. You can literally read this book and just grow your business. It’S that straightforward! Definitely so today, after a request from people who are on the call, last week, we have we covering LinkedIn strange noise coming in again, so we’re covering LinkedIn and some great strategies to grow your business using LinkedIn. And why is it so important to be to understand, LinkedIn and use it today? Okay, so Microsoft bought LinkedIn, not that long ago, for twenty six billion dollars.
So why would Microsoft pay twenty six billion dollars to buy LinkedIn? It’S an astronomical amount of money. Well, I mean my belief is: is the most powerful business network on the face of the earth? It is an antique on the 26th of May. It will be more important because transit from May the g-general data protection regulations take effect, and that is going to hurt. Everybody in terms of how they market it and the area that you can continue to do your marketing will be using LinkedIn.
So why? Wouldn’T you absolutely yeah, see you’re still allowed to contact people directly and all the business owners or the business CEOs or the business directors or the senior management are on LinkedIn they’re all there. So these these are. These are buyers these. These are real customers and, as Derek quite rightly said, once the GD P R comes in, you could get into serious trouble or sending out a bunch of emails.
We knew that what are the fines per it’s a minimum of three thousand pounds or two percent of your turnover, whichever is the higher, so this is serious, serious problems. He’Ll put you out of business, it could get ugly. So you know, if you send out a few thousand emails. You could finish it so there’s over 500 million subscribers on LinkedIn today, and we can only see this growing a nice deliberate the view and was this full spring.
You know it should be anyway. So five hundred million subscribers today and this is going to grow of course, there’s other social media platforms on Facebook, but it doesn’t have the focus basically came up with Joe public and people about what they were doing Lincoln is very much more business means usage and Therefore, if you’re not on LinkedIn you’re, basically committing business suicide, yeah absolutely and the the key about LinkedIn is ninety.
Nine percent of people actually don’t really know how to use it properly. They’Re not getting the full benefit out of it, but there is a group. That’S referred to as the one percent group we absolutely know what they doing with it and they aren’t painting it in LinkedIn they’re, making all of the I Laura and hi David nice here so they’re. Absolutely caning on LinkedIn they’re, getting JV partners, they’re getting investors they’re.
Getting clients they’re really doing very, very well, but so what today is about is really introducing different ways of how you can start thinking about getting yourself tuned up. So you can be in that 1 % group. So what we can do we’re going to go through a few strategies that you can use straightaway and at the end, we’ve got a an offer that will help you even more. If you want to progress this, but we’re going to give you three or four really key strategies that you can just use straight away and and that will you get you a good good part of the way on the roads, so LinkedIn the strategy regiments.
A lot of funnel type sales methods, first thing connects and the beauty of LinkedIn you’re connecting to the right people to start with, and it’s easy to connect. And if you use the right approach, people are very open to being connected online when you agree very much so in the business community. People want to know other people because they want to do business and we hope you literally are coming in, and lots of doors being shut.
This is an obvious one that you want to be linked in to as many people as possible, we’re all in the same boat here, because in some ways the GDP are is is almost anti business in the sense that it is preventing. I mean the reason it’s have come about is because of all the spam and problems like that hi Andy nice – to see you here and and and so forth. But the reality is it’s: it’s blocking all the genuine guides who want to connect more easily.
So you want to engage and then of course, capture and divert your relationship and Trust with you or with your network, so the percentages are quite astounding, is 700 percent, more effective than email, which is which is extraordinary and and I’ve found this myself. I connect with the highest CEO, you can imagine and they they’ll connect with me on LinkedIn and discuss an issue, whereas if I sent them an email or their their secretary, an email you forget about it, you’re just not going to get through in this story, so It gives you a special cover, a covering we get some big noise Tim.
So what are the social media trends? Well, we’ve recently had a big one shown to us three false book, so the trend is basically, if you’re keeping people on their platform in their platform, then you get promoted for free, that’s basically the deal and if your brand or you’re trying to sell, then you Got to pay it’s as simple as that, so I know people a free sample on Facebook for managing millions of and who likes and shares, etc, because they’re very cleverly played the game that Facebook once and giving them the content that they want getting the the people That want it get a few virals going and Facebook will promote that all day long, because what you’re doing is you’re doing exactly what Facebook want people spend more time in Facebook as soon as you start putting your little links in there or certainly this is what Happened to read recent algorithm changes, that’s what they slap you! Something is staying in thousands of views you’ll get to unless you’re paying.
Of course, hello, hello. Let me let me mute a few chats, no see on board this nice very cut, hear me, and I can hear you give me a second. Oh here we go. I just got a mute. No, the only use it yeah, alright, guys, sorry about that little interruption. We should move on here. Yes, so basically what I thought we’d talk about. Let’S look at bumper stickers for for Facebook. It’S just the comparison example of have had a user to two platforms.
So Facebook, we think of a for instant recognizability in a bumper sticker approach, whereas LinkedIn we’re looking at being alike ahead of the funnel. So you use every step in your profile to be almost moving down your funnel and that’s really one of the most effective ways of using a LinkedIn profile. So if we look here’s my my one, for example, I’ve got us business growth experts after business growth, experts, sort of you know, what’s good and what’s bad about this, I mean give any thoughts yeah.
You want to keep it simple, so question: why are you saying honest business, both experts in the top left-hand corner and then again I’ll see experts about business growth, it’s Sybil’s stuff at work say exactly you probably don’t want to be saying the same thing twice in In that area yeah – and this is more when you’re doing the website a lot of words, isn’t there? Is it a message exactly for you want to cut them down? Yeah you’re, not the only one.
We have the same problem. I think you sure the next slide when you come to it shows our website, which is again just as bad, because we are in the process of redoing our website. For my less but to say more, I think one of the worst things about this example is ask the business growth, experts and Facebook who want to ask the expert they want to. Maybe if you sort of want to become the business experts that might be something’s more enticing because on Facebook, people want to feel good and feel they’re promoting stuff that promotes them.
So that would be a thing that I would need to improve on this. I think I need to improve – and here here we have your Facebook page and you’ve got the logo as the thing and, let’s face it, who cares about the logo? They have no year? Nobody cares about the logo. Making we’ve got the address. We’Ve. Probably people are the phone number is there, but it’s very small and frankly, the phone number should be a lot bigger.
Probably the email should be bigger and again we are in the process of changing our website, we’re trying to get away from telling people what we do more questions and answers. So they you know, people have got a problem and we giving an answer, and hopefully then they’ll want to come talk about their problem. The best thing on there is accountancy services. Yes, so here’s an example that I think is absolutely brilliant for Facebook.
As a facebook example here, oh yes, bang you immediately know what it is. You don’t care who’s doing it. You just know what it is and if it’s, what you want, you’re going to click on it on your absolute and the picture and the words very clear and quick and then afterwards you go in there and then now’s your chance to build a relationship. So I think that’s a really perfect example: they’re going to LinkedIn is Dericks LinkedIn profile and the best thing about it is, it does say, accountants at the top, but I think there’s a lot.
We could do with this and again we’re losing the real estate. If you think of the headline like a put and call type scenario, you could be doing a lot more with the next pieces of information life director of got arts accountants. Who cares exactly you know, so, there’s probably a lot better stuff we can put in here. Now, the next bit that he’s done really well is this kept. It will nicer space. A lot of people have a whole bunch of text and you literally lose the will to live, and really this is not going to read.
It are you so, but if you think of it, going down almost like the sales page talk of funnel sales page, that’s what you should be reading down in a good LinkedIn profile. Here’S mine! I think that I’m doing a little bit better than you Derek, I’m not saying to perfect by any means, but it’s pretty bold and clear and I’m actually giving you an offer. I’M saying I find a business owner ten thousand pounds in 45 minutes guaranteed, so I’m giving a definitive offer with a definitive time, etc.
I’M probably not doing so well under here, because I’m saying BDO partners. This is marketing, we’re probably business mattress strategies, not so bad. Although online, we could probably make that a message, that’s very clear that comes in from the headline so yeah. I think we both need to do some work here then. The bit I think I have got right here is, if you look at behind in my image. I’Ve got all the media companies that I’ve been involved with being interviewed with, etc, and you can’t really see it but semi finest that entrepreneur in the New Year award.
I took the bicycles to get down and I put that one up and I got that one. But it’s not very clear, but but it’s there and why do I have those well if ever a media company is looking for someone in my field or your feel, more importantly, and they want to talk to someone they’re much more likely to talk, beat someone who They feel has experience and knowledge to the media, but also it gives you a little bit of credibility.
Doesn’T it when you say direct very much so I’ve got ta, be honest up until we started talking about this. All of our third-party certification of merits had just been shoved in the door. Yeah she’s only now exactly we’re now bringing them out to tell people where we, you know we didn’t win, but we ended up by one of three finalists in three categories last year. For sorry, County Council for business potential for business growth with platinum ponds with QuickBooks um with zero, we’re not telling anyone that that’s the case book they’ve they’re delighted they’re, actually advertising it.
Do you think? Actually what, if they’re advertising that way? All these things are important. Yeah, it will help to build your credibility. Have you ever ridden a book influenced by Derek aldini? The this is one of the very important steps on the process of influence, definitely social proofing, etc. Here again, we’ve got a reasonable easy to read, offer about the challenge and what we do etc. So I think the first thing you need to do.
Everyone is really look hard at your profile. Is it clear as its sharp does it expect them straightaway whistles? They can look at. Are you giving yourself a little bit of credibility, and are you taking yourself through that sales funnel process from the beginning through to where you want to take them? This is this: is your first thinning of the wedge in the door, so to speak. I think here it’s just the articles.
I mean here’s an example why networking on LinkedIn is vital to property investors and we’re going to talk about it better about that as well, but we’re talking generally today because any business you own any type of this, you own with your property investor, whatever these exact Same rules apply because, as some things you need to do is you need to build your top team, you need to find your clients to JV partners or your funders, etc.
All of these things are essential to any visit the lifeblood of any small business. Here’S an example of my profile. As you can see, I’ve got 14,000 contact connections which I understand, that’s quite quite good. I mean there are people have assumed many more than I’ve got, but I’m quite well connected on the LinkedIn and, as you can see, I have constantly got invitations to join. You know 40 coming in the last day or so so, and then I can look at and see which people are relevant to what I’m doing and which directional one of go in.
But it’s important to build a network that is actually relevant, not just any old network, friends and family. You really need to get very targeted with LinkedIn and the more valuable it will become now. The next thing you do once you’ve got your profile right. Is you need to start thinking of groups so, if you’re a, for example, Derrick here with the simple stuff that works in your book, you, you would probably want a group, it may be cool growing.
Your business using simple stuff that works yeah bring in small business. Absolutely we actually won a close one for our own stuff. We’Re members of networking in sorry, which again is close. The Institute of Directors runs one which is closed, and the beauty here is that that way, people have got to want to join those closed, and the beauty, then, is you can be posting communications on those. What we tend to do is somebody comes in with a query or problem, and we think it’s a relevant problem.
We will then literally do a LinkedIn about it relatively short and we’ll probably also tweet it as well. So that that way people know and what we try to do is put out into the community ideas that are of benefit to the community. And that gets you more people saying more. I will be linked in absolutely and and then that that group can then be linked to this call. We do once a month and, and you gradually starting to grow your your your traffic and your exposure, and it’s exactly the same applies for you, guys, yeah.
You just applied to your specific focus, so you know within your group. It gives you an opportunity to do. As you see here. I send regular answer, calls here’s one a distant recently which says how to join one sing group, LinkedIn RCS book core business growth strategies using simple strangers at work. It was part of my invitation process to this call that we’re on today – and you see this group – I’ve only got 91 members in it.
I haven’t done as much work from this as oh, oh, but that is really important. You guys need to really think about spending some real quality time on this card of your your business strategy, very, very, very useful. If you get it right, make a big difference. Here’S some more examples. I was interviewed recently by a an online company and business growth company and here’s an advert example. I’Ve done so you can see people looking at it now here.
The other thing you need to look at is articles articles and posts this. This is how you’re really going to grow the initial trust, because remember last week we were talking about what is marketing to do you get people’s attention and then the next thing. It’S really a process of building a relationship and a building trust with these people, and to do that, you you’re answering the question. That’S going on in their head and the question is going on.
Their head is the burning question that they need a solution to, and it’s not the thing that necessarily they’re asking about and and by giving out, regular powerful articles to show that you’re an expert in a certain field you’re starting to answer it that the trust thing That you’re the person who is able to deal with these issues so in this example here I sent this post out three days ago and I’ve got a hundred and seventy five views.
Okay, so, okay, it’s not amazing that it’s not terrible this one. Here I sent two weeks ago and I got 1800 views now, that’s a lot better! That’S pretty high, as that happened actually pretty rapidly. Now here’s one I did again three days ago and I got 944 views. Okay in three days. That’S pretty good and here’s the same posts. I did again with eleven views now, unfortunately, on you guys on Facebook, can’t see this screen, but what I’m sharing is is tube linkedin profiles of articles, identical ArtsQuest in two ways, one of them with nine hundred views and same three-day period and the other one with Eleven views and the difference is basically one thing on the one with eleven views.
I’Ve got about four links in it, so it’s four links to either my website or another page to learn more about it, and what I’m doing is I’m breaking that rule that we spoke about at the very beginning what the social media platforms want. More than anything they want you to stay in their world in their platform. That’S where they’re getting all their value and business from so I’m breaking that rule and clearly the algorithm in LinkedIn is penalizing you straight away.
Eleven views versus me a thousand views in three days, if I clicked on it today, five days later, it’s probably fourteen or fifteen hundred views and that eleven views is probably twelve views. That is that big, a difference so they’re real one of the real keys to any strategy that you got with LinkedIn is to give really valuable information that people can really look at and go. I can use this, so I can do something with this and the second thing is no links, keep it in there because, if they like, if you’re building the relationship with them – and they like what you’re talking about at some point, they could talk to you and They can connect you easily.
The only links that Lincoln will allow, of course, to YouTube happy with that relationship. If you leave it in because they don’t have an upload thing, but once once they do start uploading articles into LinkedIn, then you’ve got to probably forget about YouTube would be my guess anyway. Facebook, you definitely don’t want to link to its own. Like that itself, I keep having discussions online and, as soon as I put a link in with a YouTube article to say, hey, I’m proving my point.
I get shut down straight away, so yeah, so that that’s a big difference in eleven verses of the basic of thousands on this slide. Here again, we’ve got four hundred and twenty views. I’Ve done a slide about SEO and article SEO, and the purpose of this slide is to show that it’s actually a article about why this and the other articles have done so well, because what I’ve done is I’ve optimized. When I put an article on to LinkedIn very important thing to learn how to do is how to optimize the article and the images and the articles and the better you optimize them, the more people are going to see it as well.
So I make a point of optimizing these things and, if anybody’s interested in learning more about that, do let us know, because I think then it’s next one at one of these calls we’re going to cover that in we’re going to deep dive on basically article to Articles and how they article advertising article marketing and how to optimize images to get onto the first page of YouTube and Google, so we can cover all that in one of our free art.
Six book calls so here. Here’S another example. This is with Derek going for growth that I’ve optimized and in five days we’ve got fourteen hundred views. So you can really. You really get some good effects here. Eight hundred views in two weeks, not as good, but you know if you keep dropping in these articles and you’re, getting the thefts and views each one. This is going to add up it’s going to make more people more likely to connect with you and when they connect with you, they know a little bit more about who you are what you’re about and are you answering the question that’s going on in their head? So you’re getting the right audience to join in with with your with your group, and there are a lot more likely to interact with you as well.
If they’ve seen that you’ve been speaking about something that actually is of interest to them and as useful as their own business they’re, there thousand times more likely to want to connect with you and converse with you. If you want to talk to them both. So it’s not about connecting and then just selling to them it’s about connecting and building that long-term relationship. We both spoke about the drip-feed campaigns in in last last month’s core, so now on to how to build your dream, team and investment investment in network on LinkedIn.
Now this is really one of the most powerful things about LinkedIn. It’S building the Ovaltine. If you think about a 360 view of your business, you’ve got everyone from shareholders to customers. You’Ve got everyone, who’s got a stakeholder in your business and you need to find all these people and you can find all of them on on link, including employees. I need to prepare myself yeah they’re, all there they’re, all there sitting waiting for you and you can run advanced searches to get any person that you want.
You can get all the specialist characters you need. So here’s an example that I ran just yesterday or actually Saturday, I think I did on so. I did a search for accountants now here, I’m working with Derek who runs an accountancy practice with a large client base that we can speak about subjects that are interesting to your client base, end of story, so I’ve done a list of accountants and, as you can See, there’s a few immediately popped up there.
I run the list and now you can see a list of accountants that I can click on. So we’ve got in shot. Here’S about six now, on the right hand, side you can see that three of them I’ve invited I’ve sent, invite most of them, so I may have done it earlier or I may have done it on the Saturday Edgeley one of them I’m actually connected to. It says send in mail, so now I’m allowed to sentiment a message directly and then below that I’ve got to disconnect, which basically means I’m not connected yet but they’re.
Obviously ones are Marlins to connect with, and it’s very easy I just send them a connection. Invite so here’s one of the ones I messaged on Saturday – and I said hi David, I’m looking to JV with an accountancy to help them build so to help them build or help. You build a stronger relationship with your clients using us the expert Corps. Would you be interested in talking to me about about this and if you, if you’re interested, you can join my call on Monday and I sent him a link for this one, it’s in the in message.
So it’s not the same as in an article so sending a link, something like that isn’t as devastating at all, so he replied back almost immediately okay, so this is a owner of a accountancy practice on it on a Saturday applied like that, and he said many Thanks but our practice basically says our practices specialize in specialized a jamboree charities and they have clients they’ve had for over thirty years and they’re he’s about to retire.
Basically, he wants to wind his business down. So you know he said kind regards it’s not for me. So I was able to say to him: well thanks for your reply, David, I completely understand you’re not interested in selling. However, you might be interested in selling your business. How would you I’m working with a practicing group of accountants here, Derek my good friend and who is an expansion mode? So would you be interested in me helping you to create more value in your business and in with an acquisition exit? Now, all of a sudden sort of winding is practiced down and losing it, which is one.
Ninety percent of businesses do because, when most entrepreneurs come to retire, only eight percent nergi able to sell well is that right right. This is shocking, so most business owners or entrepreneurs when they, when they retire, they have to close their business down or give it away or sell it for a dramatically low value. Now, in this case, I could help him increase his value. We could do a deal with Derek who would be very happy to take over the clients and grow that business and give him a good reward for doing it.
Wouldn’T you agree or has my green? This is the thing I’ve always got to be. Looking at you out your exit, it’s no good when you died, the value of the business worth. I can only remember dear old, Charlie, cruel, probably before your time how many core business was worth couple of million pounds which, in the 60s, was an awful lot of money, but the end course when he the day he died. He was worth a couple of million.
The day after he died because he ran in a more democratic manner, it was worth about three hundred thousand pounds. The death to Jews wiped out the entire estate, so his widow inherited nothing Wow, very sad, end and yeah, because the statistics are pretty horrible. Most business owners actually retire broke, which is terrible. You’Ve been an entrepreneurial, your life, you create jobs, you create wealth, but you forget to create the value inside the business techno.
So this is just a simple strategy that, if using LinkedIn on your own businesses – and it gives you an example of how open people are to talk and give users a real real feedback very quickly. Here’S another example where I actually actively was looking to acquired of business, so I put a little article there or I think it was just a post and I said on it an image of that covers roughly what I’m looking at acquiring.
I said I’m looking to buy a conference or exhibition style, business and and and I put some more information in there in in the post and if you know anyone is cetera, then please get in touch and I had 15 or so contacts from there and out Of it, I gained two clients and I gained two acquisition opportunities and one of them again Derek and I discussing with one of his clients that may may be that might be a fit there.
So it’s it’s, it’s extraordinary what you can do with it with this program. It’S not just about selling someone a quick widget is it. You know it’s much more powerful than that and that that’s really the the message it needs to come across from here. So just going through the exhibit one only had 15 clicks, but they were all very powerful, powerful clicks. So why not working on link to the vital property? Investors were the same reason.
We’Ve said here: if you’re, if you’re a property investor and you’re looking to grow a property portfolio, you need your top team to do things. Well. You’Ve got to have lawyers that understand your world of being in a property investor. It’S no point going down to the high street and choosing a solicitor on the high street. If they don’t understand the way property investors do business you’re going to be wasting your time, they’re going to be very rigid and limited to how they normally do things working with estate agents, etc.
You want a more creative lawyer, so therefore, you’ve got to start refining. Your searches and finding lawyers that actually understand how to do different forms of creative contracts. You know whether there be options or delayed completions or all sorts of other wonderful techniques. Having done a lot of property, investing myself and I’ve also done business acquisitions as Derek has what we are privy to is there’s all sorts of interesting ways of doing transaction as isn’t there that the most the standard, my steez lister, would never clue.
Hey thinking not just the solicitor, its affairs counsel surveyors architects, local builders, if you’re not doing the work yourself, yeah, plasterers, plumbers, accountants, because you may be faced with construction industry certificates all these things, but equally the other thing is: do you understand the industry that you’re Going into one of the beauties of LinkedIn is that there are lots of people in the industry who will be telling you about what they do, why they do it.
We’Ve had people coming in thinking that they’re being very clever, they both walked in bought something and then spent money without any regard for the market prices, and they suddenly wonder why try to put it on the market they’re going to end up losing 50 thousand pounds. So again, you’ve got to actually understand the industry if you’re going into it otherwise catch a cold yeah I mean, and you got ta act fast if you’ve got a really good deal where there’s a business acquisition or a proxy or whatever.
You need to have you. If you’re bridging finance ready, you need to have all sorts of auction finance or whatever they say any. You need a funder in your back pocket. Who knows you and is happy because he knows that you won’t touch it to you unless it’s going to make money. Yeah so again, the problem here is, if you’re, a new boy how’d you get in on it, can’t you link it up. The other thing is quite up from the best deals.
If you get out to the local estate agent he’s not going to be pushing the best use, he’s already told his mates about. If you’re looking at and talking to people on LinkedIn, there will be people, who’ve got property deals. You may be already getting on that before it ever goes near an estate agent. Absolutely absolutely you know you, you can connect with landlords, you know in landlords, you know who may have several hundred properties and in that case, you’ve got a situation where, if you’ve got a landlord who’s looking to retire, you know, there’s a there’s a there’s.
Some great acquisition opportunities, absolutely and depending upon how he’s done it, how do you, how do you take over if they were in his name? You’Ve got a bit of a problem and he’s got a bit of a problem: a capital gains tax and B. Do not never buy property in your own name, because the government has set up a taxes system now that anybody buying property in their own name is going to be hammered, whereas if you’re buying it through the company, it’s not a problem.
You have you get text on what you take out and you can roll over any profits any game. Salutely the the government sort of done a little bit of war with the small amateur landlord they doesn’t want the Apple. They want to kick them out. Basically, okay, so if any of you are interested in learning more about LinkedIn going ready and if you know if you run a small business or you’re building small business, I sincerely suggest you you study.
This is a very important tool to learn and do it now and the reason why I say do it now is because Facebook already slapped everyone with the EZ distribution that the viral you know creating virals that set the trades a lot harder now and certainly for Anything to do with business, they want you to pay for every single eyeball. Linkedin is still pretty free. I think, and you got a lot of people you can meet, as you say, I’m regularly getting a thousand, sometimes several thousand people on each article.
I do and I keep dropping them out, so I suggest you start learning this quickly and start getting in now. So if you’re interested, there is a training, and I can send you some information, anyone who wants it. Here’S the link – if you want to see it, hang on here’s the link. What I’ll do is I’ll put it into the chat box of the zoom meeting. Anyone wants to know about it on Facebook, just PM me and I’ll I’ll, give you the link, but it’s a very in-depth training that will go through all the every step you need.
You know just to get yourself right into the 1 % group. The other thing that we’re working on is acquisition, so if you want to buy a business or acquire a business Derek – and I have a training course where we show you how to acquire business within 99 days or using none of your own money. So this could be, if you just want to own a business, your first business, you know we’re looking at businesses between a half, a million and 5 million turnover, we’ll show you how you can acquire that without using any money.
Now, if you already own a business, then this is a perk that easiest way to expand. It’S a lot cheaper to acquire a business image. People in it than it is to build a business. You can invest huge amounts of money in a new business and still so the failure rate is it’s horrific, Lia terrific. I was going to say within 10 years at me, 9 out of 10. I know this is a small business startups. So why not acquire something that already exists and is survived for 10 years and all you’ve got to do is apply some better ideas on what to do next, because if you’ve got someone who’s retiring from the company – and you know a bit more about the latest Technology and how you can apply that to that business, it’s not very difficult! It’S not rocket science here to take your businesses just being going along and then making into something much better.
So if you want to learn about that, that’s another thing that we can offer you for training on and the basically the special offer that we’ve got there. Yes, at the moment, we are happy to provide a copy or a PDF copy of our book, which is the overview of the general data protection regulations or for the discretion, I’m afraid. But it’s a 56 page book. It tells you everything you love to do in simple English, so please, if you it would affect everybody.
So please think about that. We’Re also prepared to offer you a PDF copy of our book, going for growth and last of all, a copy of our PDF booklet. Making text digital, which will be affecting every limited company, come April 2019, so you’ve got a year to gain in training for that, but it is going to affect every business, but also what we can offer. Anyone who goes for the anyone who wants to go through the trainings we’ll offer free coaching sessions to get you going, get you started.
Will it’s with the LinkedIn or whether it’s you want to acquire business and you’ll get both of us will help you for free, we’ll throw that in so anyone interested, let me know, and I will send you the links I’ll put them in LinkedIn. Actually I’ll probably put them in the Facebook post as well. Does anyone wan na ask any any questions? Unmute? Anyone anyone got any questions. I know I knew this. I think they have to unmute: oh dude, okay, guys Ian Sam, Jemima or Gemma.
So hey Dave. Several all the David’s here, several no okay, well, okay, well, send us an email, send us an email get in touch on Facebook and then the last point to make is the Derek on oil, for the free 50k challenges calls coming in now, 350 K challenges. So anybody who’s running a small business. We guarantee we give a free 50-minute session, where we guarantee to find any small business, a minimum of fifty thousand pounds in 50 minutes and we’ll do that without any marketing spend at all.
We’Ll show you how to do that. So anyone will sign up for that, give us a shout PMS or send us an email, and I think for that there’s our email addresses I’ll put them in the Facebook live after after the talk get in touch and thank you for listening and enjoy your week Enjoy your week, yes, take care, bye, everybody bye, article advertising expert page, one guaranteed put your article on page one for Google and YouTube direct millions of potential customers to your website.
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Social signals are very real and help your search rankings. Learn more in the video below.
So hey I’m Sam, and this is Emma. So I’m constantly knowing social media’s important and you need to be on it. Or your thought is I have to like. I have to comment. I have to constantly post Actually Emma. I know you’re the social media Queen here. So what is some of your Tips on saving time on social media, First and foremost start a social media content calendar.
This is a great way to help you plan ahead, also to help you get Creative with your posts, because it is all about quality, not quantity, So to improve the quality. If it you want to plan ahead, To get those holidays in there with some cool posts, Also think about it. This way you got Instagram Facebook Twitter. How often do you post I get that asked all the time And the worst thing you want to happen.
Is you wake up it’s Thursday and you Haven’T posted anything since last Thursday, So with Instagram, post At least once a week, But I recommend a couple times a week – Also take advantage of those Instagram stories’cause, that’s really to me easier to fit in because it’s more Raw unpolished content, So it’s a really great Way to some like behind the scenes, I know we’ve done it here on set And then for Facebook again post a couple of times a week And think about what photos, you can add, Show photos of your team Showcase.
Your expertise share something that’s entertaining and of value, Educate me and then Twitter. Now Twitter. You can get A little more frequent to stay on top of that newsfeed, So you can be posting every day Once a day, maybe twice a day and keep it short and sweet. Like me, And informative, I wasn’t going to say it And you might be thinking I’M a seasonal business, so I’m going to like take some time off with that social media calendar Eh wrong, Let’s say: you’re a hotel.
It’S the off season show me a picture of the beach Wish. You were here, Happy get excited about it. Take this and put it top of mind for your customers, your guests, so they don’t forget about you throughout the year Wow Emma! That’S all great and it’s Valuable information, However, I’m only one person And it feels like it’s a lot to do. Do you have any kind of Tips on how to kind of go about all that.
Yeah totally So I will bring up, Go Daddy, Social. We are a do it for you service, we’re on that team And we’ll take this Completely off your plate, After all, it’s a full time job So we’ll give you the Writers to handle all this, If you want to handle this on your own Rad, there’s hootsuite TweetDeck, those are scheduling apps, So that can help you to plan ahead and get that content. You know think about it ahead of time, Ready and it’ll post on your behalf.
In the future, I also recommend to Keep in mind, especially on social media, that you don’t always have to create original content, Which does take more time. You can also share content from relevant folks in your industry. So let’s say you have a restaurant and you read this great tweet from Bon Appetit. Oh, my gosh click retweet. There’S your content for the day and it’s super relevant to your audience.
Maybe some cool recipes and cooking tips, Or maybe you are a landscape artist and you read something about on homes and gardens or better homes, And you get excited about it. You’Re like this is something My audience will love Again: repost retweet And don’t forget user generated content. Your customers are already big fans of what you do. They might be taking photos of your food, your products capturing their experience.
With your services Pay attention to that when you’re mentioned and repurpose that Share it, retweet and That’S going to save you time, Just like the scheduling apps that I mentioned prior So I’m sensing a theme here that I don’t have to come up everything myself Exactly and that’s. What’S so cool about these Social media blogs They are very social and that, yes, it’s not always about You and it shouldn’t be Just dishing out your content, your expertise, sell, sell, sell.
You want to drive some Conversation and engagement with the help of your friends on social, Like other businesses in your industry, So I know one of my bad habits in the past is really just always being on social media. So do you have any kind? Of tips to kind of help with that Yes, you can definitely just set aside some time a window where you take that time to really focus on your social media content And also go and check out what other people are posting.
So you can get new followers. You can get eyes on your brand by just following, like minded people, And in addition to that, I’m a big fan of setting alerts and reminders. Oh yeah, I love to do whatever I can to declutter up here and take off my brain One less thing to think about. I am all for it. I live by my calendar, so I get that Yeah same You should see it mine’s color coded It’s ridiculous.
Oh mine’s bland So have an alert, Have a reminder and then, when that alert goes off this is your time to hone in and see you know who’s commenting on your post. Did you get any reviews And if you did take the Time to respond to those Read them and respond: In a personal manner, And any mentions that you have, Which I just talked about, User generated content: this is another great time to Check in setting that alert, like hey Sam, remember, see if Your customers are posting about you and, if so, acknowledge that, because this is clearly a Testimonial to your business, if they’re out there mentioning you Or taking photos of your services, your products Take advantage of it set an alert: Your users, your clients, your customers, they’re the best marketers for your business.
Another thing that I recommend for a good time saver is write out the copy before you post, So your caption. I see this all the time. With my influencer friends, They got that great shot, they’re ready to post that awesome photo on Instagram and then they’re Just hanging out stumped for words like Em Em Em. What do I say? I’M, like I don’t know, you’re putting me on the spot. So it’s something to Think and put time aside to put these captions, Maybe in a word doc, I often use my iPhone notes.
I see my influencer friends do the same So that way, they’re not rushed to come up with a witty creative caption. They have like this caption bank. If you will So you’re saying pretty much, you don’t have to do. Everything in the moment, You know you can plan it out Yeah and that actually brings up a good point. We’Re talking a lot about captions and having a caption bank if you will, But also have a photo Bank, so if you come across some compelling photos that you think you might use one day to represent your brand or Your team or your business store those in a place where You can easily access them And just put them out there.
It’S going to save you so much time versus that day, you’re coming in to the kitchen, You haven’t posted on Instagram in a week and you’re like already rushing to get the orders out, Be like oh team, get Together, we’re going to do a behind the scenes photo, It’s like no. This is our busiest time of the day. People need to be served. Customer service is still important, So get a photo bank it’ll save you time in the end, All right, that’s a wrap comment below with your Favorite time-saving tip And make sure that you, like this article, subscribe to our blog and ring that bell to make sure you’re notified when our brand new content comes out.
This is The Journey
Social media is a perfect way to get your message out to the masses and increase your search rankings.
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Hey! What’s going on, on this article, you will learn 5 awesome help steps to become a better social media marketer in 2020. Let us begin! The first step is lead generation by gathering data. Now, how do you gather data and what is data? What’s the data that you should be gathering, let me break this down for you, your objective in using social media.
If it’s to sell, you should not be chasing followers or likes, or impressions otherwise known as vanity metrics. What you need to be doing is capturing emails, addresses and phone numbers and there’s a couple of ways that you do this one. You can set up a landing page on any type of website. So someone goes to your website and then they have to input their information.
They get something in return, whether it’s an e-book, a white paper or an exclusive article. Whatever that exclusivity is you want to make sure that someone has to opt-in first and in return you’re getting something out of it? So what happens when you set up this landing page? Well, you can then remark it through Facebook Ads or by sending any email out to potential customers. Don’t lose sight of phone numbers.
Phone numbers now become valuable for remarketing through SMS or text message marketing, there’s a platform that I personally use called super phone. So when you collect phone numbers through super phone, you can rebroadcast out and guess what you’re now bypassing the social media superhighway and you’re able to get your message in front of people directly on their cell phone. But in order to do any form of remarketing, whether it’s through email addresses or phone numbers, you need to gather data, not followers.
#2, which is text message marketing
The platform that I recommend for text message marketing is super phone. There’s an interview that I did a couple of years ago with Ryan Leslie, founder of super phone. Those are really insightful, and ever since then, I started using super phone income nation with social media. So if you have an Instagram account, you’ll see there’s a button on Instagram for you to send a text directly, Now what happens when you send a text through the account. It will then send you a text back with a landing page form.
So you see where I’m going with this? Once you fill out that landing page form, your email address is sent to whom ever owns the form. Now all the information that You need, in order to follow up. Basically, think of social media and email and SMS marketing all being married together. There’s not just one platform that you use, but you need use all of these platforms in combination with social media being the feeder source to get you the data that you need.
#3, private messaging on whatsapp and slack
Let’S face it. Social media today is noisy! Your objective use social media in a business is that you have to find ways to break through that noise and stand out! So staying along the same lines of what I said previously with collecting data. Wether it’s an email address or phone number. Think about setting up a private group on slack or whatsapp for your superfans or you’re more connected fans, Hopefully you’re using some sort of social listening tool that you can easily identify who these fans and these supporters are. Once you’ve done that then You invite them over to your own private experience by doing this, meaning by creating a group on slack or on whatsapp you’re able to bypass all the noise, all the self-promotion, all the flexing. That’s occurring every single second of the day on Instagram Facebook, Linkedin, etc.
#4, Gather Intel or set up listening feeds.
Let me break this down, for you make it really easy, let’s say I’m a public speaker. So I get paid to speak at conferences.
How am I going to find out when a conference is looking for speakers? It’s really simple. I go to Twitter and I type in call for speakers now you can save that feed and you can go back to that feed in real time at any minute of the day and you can see who’s updating the feeds. So, in my case, as a speaker as soon as I see that there’s a new call for speakers tweet, I then go and I apply speak that conference.
If you’re a real estate agent, you can set up feeds for the city that you do business in, and certain key phrases or terms like looking to buy a house in Houston or moving to Vancouver. The key is that you’re using social networks as search engines, so once you gain the Intel now, you can effectively communicate with your prospects.
#5, using Giphy.com
What I really like about Giphy is that you don’t have to have a big grandiose presence on any social network.
You just have to have the right gifs on Giphy , for people to use in their content on Facebook, Instagram or Twitter. Now, why are people using gifs? It’S really simple to spice up and add a little humor or character to their content, so provided that you have the right mix of gist. I have gifs of me doing all sorts of different animations expressions, You can also use Giffy to promote books as long as you have gifs in the Giphy library.
Anyone on these social networks has access to your content, so think about this. If you’re searching for ways to growth hack into Facebook’s, 2 billion user ecosystem 1 billion users on Instagram over 300 million users on Twitter, this is the easiest hack. Just put your content on Giphy, sit back and let others use it now.
These are 5 tips to help you become a better social media marketer in 2020. But if you notice, I didn’t tell you how to become a better marketer in YouTube or Facebook or Twitter. The reason for that is because these 5 tips can be implemented across the board on every social network or you can use them as standalone strategies as Well, thank you so much for reading this article.
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