And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.
I’m scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.
Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.
So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.
Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.
You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.
So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.
Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.
If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.
It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.
Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.
It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.
Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’m going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.
This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.
You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.
They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.
All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.
On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.
People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.
It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.
Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).
Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.
So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.
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What’s up guys, Nick here back with another article today we’re going to break down the process of how to film and edit a commercial similar to the 45 second version that I made for super 73. So every single piece of content that you see come through on the internet, whether it’s on YouTube or Instagram, whether it’s photo or article all of those kinds of pieces of content, require three things to make it successful or even to make it a thing.
And those three things are pre-production production and post-production, so pre-production pertaining to any script. Writing any storyboarding anything that you’d need to do to get prepared for the production and for the post-production. The production is obviously making the thing actually come to life, so the filming or the photography of your subject or whatever you’re shooting it’s. The the bulk of what the story is going to be and in post-production is normally pertain to editing so editing being you’re going to be working with color grading, the sequencing of the clips and just overall making it come together to make it that thing that you Ultimately wanted to create from the beginning from the pre-production.
I want to break this article down to show you guys kind of how I made a article for super 73 in launch of their new line of bikes called the super 73 R series. I was hired to create a smaller commercial for them, along with a few other filmmakers, and we had to work together to shoot multiple locations in a certain amount of time. I think we had about a week of time to shoot the bike in tons of different locations without showing the crowd or the public the bike.
So we had to be very stealthy in the way that we were shooting and where we were shooting to make sure that there weren’t any leaks of the actual product and with location you typically have to work with the client on set. Super 73 is such a great company to work with, and I was thankful to have them on set in this situation, because there’s so many little things that needed to be captured. It just makes it easy to always have the client on set, because you can work together and that’s the fun part.
You know that’s the fun thing about being a freelance filmmaker or just you know somebody just trying to make extra money when you’re working with a client, it’s extremely important that you’re not sacrificing your style and your talent as a filmmaker, but that you’re still being open With the client and listening to what they want, because ultimately they’re the ones that are paying you and you need to provide them with the value that they’re requesting communication is key.
So aside from the whole communication location, that’s still kind of a little bit of pre-production, but getting into the actual filming was the fun part. So I got the opportunity to be able to hang outside of the back of a Prius thanks to super 73. For one of their employees, hooking it up Taylor. Thank you. This is the kind of shots that we had to get. We wanted to get nice and low, and in order to get that, I had to make sure that I was strapped in and that I had the right tools and so for that I have my trusty Ronin big old thing.
As you can see, it’s still dusty from it, I have to actually clean it yeah we’ll get to that. That was one of the main things that we used. The second thing being the drone. The drone came in pretty clutch in a lot of situations and, of course, audio audio is extremely important. I didn’t get to use as much audio as I hoped for for this shoot, because the visuals were way more important. But audio is extremely important too, because it helps bring depth to your film, the Edit that they wanted had a lot of music and so with the music.
The audio kind of gets dumbed down a little bit which in this case, worked out because we were pressed on time. So anything my general rule is that anything that moves in an image, not the image itself. You know it’s not the camera movement whatever is moving inside of the image needs to have audio some form of audio, always recreate that in post for this film, we weren’t able to capture too much of the natural sound that the bike makes on the road.
So what I did is actually went in and slowed down the sound of raindrops and that made it sound like the tires were spinning on the road. Those are things that you can do to get creative and that’s what they do in big movies. You know that what I did was a very cheap way of doing it, but you know it helps so find ways to add depth. That’s in the post-production side, but when you’re on set it’s always great, to have some sort of backup audio.
So I have my main road into g3, but I had a second filmer who was capturing second audio, which is great, okay, so post-production to break it down nice and simple, because editing can be so complex to break it down. When you have your footage, I just had a little bit of a brain fart. What I normally do is I organize all of my files in finder itself, so I have it on a Mac, and with that I add all my cameras.
I had all the days at all my audio all my music, everything that I need to start editing right so that I can just sit down and just work through. It not have to go through and search everything. I first do all of that and then bring it into my editing program, Premiere Pro and then start creating selects is what they call it. So you take all of the footage or I label everything with a color. So I know that when I’m editing, I know.
Okay, this is from one day like, for example, I took all the desert clips and I gave them a tan color right then I had California Hills, so I put green on it and those are the things that you can do to make it easier for yourself. When you’re editing so once you have all your footage, colored I’m going to go through and create selects with that footage. I’m basically put all on one timeline I go through.
I use the blade tool I just cut and then I drag up the footage that I want and then once I have that I consolidate all of it and then bring it down and once we start the editing process. If I have multiple shots, that might look the same, but there’s a little bit of difference like maybe the rider does a different move, but this shot is still the same. I still keep those shots and then figure out which one fits best with the music and work my way through that.
So once all of your selects have been made and you’re ready to begin the editing process, I drag in my music and then I go through my music and I first find out how long they want as a film right. That’s in the pre-production side. So I turned down the music. I try to find the moments where they kind of match. So if it’s a 3-minute song and they want a 45 second edit, I have to find a moment where it builds up and then it kind of fades out.
So I have to cut the music down and figure out where the best parts are and then make that into 45 seconds. And then I start beginning the editing process where I can take. All of my highlights bring it over and I create a timeline send it over to the client once they’re happy with a basis starting line. You can start adding effects your color grading and then more sound then continue the revision process from there.
Hopefully, you guys learned something new that you can take and scale up your business, somehow there’s photo or film. Thank you guys for reading. I will see you guys in the next one.
Videos are truly an awesome way to get the point across. Any type of content from your business is important!
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I just posted the Erin Condren life planner open box for 2020 slash 2021. I will leave that link up in a card for you and down below. I figured I wanted to do the accessories separate than the life planner, because I know some people are just interested in the life planner and some people are interested in just the accessories plus.
The article would have been like an hour long, so we’re going to break this puppy up. So here’s just some of the accessories that are going to be available on launch day by the way public launch day is on April 29 and then also, if you’re, an ec insider. Your launch day is on April 27. So you have a couple of extra days, which is very exciting, so the planners will be up then, as well as some of the accessories there’s, probably more accessories that I didn’t get and that’s okay.
So first things first! Thank you so much to the Erin Condren team, Sam and Tori. If you guys always think of me, thank you so much. I got this all in PR and I’m just going to tell you my thoughts. So let’s go through this a one by one and I will share what I know all right. First things. First, these little dudes are some of my favorite things. These are called complement cards and they’re like little business cards, and I absolutely love them.
I bring them to my office. I think this is one of the most like underrated, Erin Condren products. Basically of all time. I think I don’t know so I use these a lot in the office. Like I said, I mean clearly I’m not in the office right now, because we’re all under stay at home orders under quarantine because of everything that’s going on. But I have given a lot of these out in the past if somebody’s having a bad day or they closed a big sale or something like that.
So like this one sounds like I’m so proud of you, it’s got a blank back, so you can just write a little note and stuff, and the really fun thing is: is I’ll just leave this on somebody’s desk and write a little note to them. Like you know, I hope you’re having a great day or whatever it is and then, like you know, a year later, I walk by their desk and they, like still have it up. It’s like super cute, so anyways.
I love these. I think these are awesome and they’re in the colorful layers. That is the theme for this year. So you’re going to see the majority of my stuff that I received in PR is colorful layers. So this is the first thing the compliment cards. Also, this bad boy is a pen and it is a ballpoint pen. They have these last year as well in the kaleidoscope. They have the gold hardware and I did test this out already.
It is a black ballpoint pen and yeah. It’s just a ballpoint pen. It’s not a marker or anything like that, so it’s just, but it’s really cool it have a cute case. You can actually pull. Could you pull this out hold on hold on? I need to disassemble things I feel like you, can pull this out and use this for something else. Ooh hold on. Oh, yes, okay, sorry, I’m breaking all your stuff, erin condren yeah! You could pull this out and use it as like a little storage box.
If you wanted, but ya thought this was really cool and definitely going to use that there are also a bunch of stickers and we’ve got just some basic event box stickers with some silver foil. We’ve also got some birthday stickers with silver foil, and then we’ve got this one here, that’s more than rose gold, foil and the gold foil, which is my favorite, love those and then another thing that is one of my favorite faves.
I use them so often every single year is these stylized sticky notes they clip right into the coil of your life, planner they’re, so versatile, so functional. Actually, here, let’s do this. Let me let me show you the pen real quick and you just turn it like. It’s not a click like it’s a turn and so yeah there you go and it’s a black ink pen. I don’t know if I said that, maybe I do I’m losing it. I don’t even know what day it is right now.
No, but I love these and I use them every single year. I always stock up on them too, because I go through several of these per year. Next up is a dashboard, it has priorities and to do, and you can use your dry erase markers on them or wet erase markers. I don’t know I never use them and then over on the back side, it has Monday through Sunday people use this for like meal planning or if there’s like a bunch of to do things or whatever you can also use which I’ve seen.
People do little sticky notes on here, rather than actually writing on here too. So I don’t know everyone does something a little bit different. So I think that’s the fun idea of planning and you just kind of do what works for you and your family in your life and whatever you want to track or shorten dates whatever so yeah. And then these also have the clip in just like the stylized sticky notes, so they fit perfectly in your coil bound planner or they also fit perfectly in the ring bound planner as well.
Next up we’ve got these beautiful bookmarks speaking of fitting perfectly in the planner. Oh, I didn’t take. All the adhesive off should have done that before the article started. Oh well, but these fit perfectly in your life planner as well. Every year I end up getting these and you know what I end up using them for is to cut washy. Here’s my one from last year, that’s like legit just sitting on my desk because I use it every day, sometimes multiple times a day and yeah.
So this has all of the different colorful layers and you can choose you know which one you want to use or you can use all of them and you can clip them in and I feel like. I got the daily planner this year and I feel like with the daily planner. You definitely need a little bookmark just to keep you on task. I mean, maybe not just depending on how you use it, but I think I’m going to be using these a little bit more this year with that we planner for sure there is also some washi tape.
This year, we’ve got the neutral layers. Let me assume you guys in the little boat, so you can see it, I’m so sorry about the glare you guys, but you know I only have a certain amount of time to film these articles. So that’s just how it’s going to go and then so. This is a neutral and then this one is colorful. Just you can see what it would look like. You know on like a white paper background, but I just love this and they’re, not the paper tape they’re, actually like the washi tape, so there are little textured and they cut really well.
I’ve already cut one of them with one of these guys. You know these. These little dudes and they cut really really well – and I really really like them so very excited about that and jazzing up my planner this year and next up whoa hold on. We need to back that train up girl. Okay. Here we go alright. So next up we have one of the petit planners, and this is in the July 2020 through December 2021, monthly planner, it’s just a nice buttery color with the classic mid-century circles from Erin Condren in the gold, foil and yeah.
So let’s take a peek at this. So the first page is, you know this book belongs to just like you normally start out and then we’ve got 20 20 into 20 21 in these smaller month of views, and then you know some boxes and then we’ve got. You know all of the months – and this is just a really really nice basic planner, especially if you’re just not super in a decorative planning, or maybe you want to plan like do a little bit of decorative stuff.
But you just want to keep track of stuff, and this is pretty lightweight fits pretty easily into most bags or purses or something you can keep in your car on your desk. So I really like that and then also in the back. There are tons of these pages that are in the dot grid. This is just so nice and at the very back we have the little folder as usual, and then we’ve got some stickers in the gold foil as well.
So you can jazz up your planner. However, you want to and then we have the beautiful plenty pouch. I love this thing, and this is so so cute, I think was it last year is the first year that they did a pattern to plan a pouch. Maybe not maybe I’m going a little insane. I don’t know anybody’s, but they have it for this year in the colorful, I’m not sure if it comes in any other colorways, I’m not sure if it comes in the neutral or not again.
This was all sent to me in PR, and things are not live on the website. Yet so I’m not really sure, but it is this beautiful leather like material, that’s textured on the back is just kind of this really deep, greenish blue color with the gold strap. This is like a little, you know, opening and that’s got gold hardware, oh yeah and inside. I actually put something inside already, because I could not fit these back in the box and we’ll talk about these right now.
But anyway I was going to say with this: you could put this over your planner cover on your planner. Also, you could do it with your petite planners as well. They’re almost the same size, the pouch is just slightly smaller, I feel like so I feel like if you like, walked into a meeting or something with this that’ll, be it’s like super cute anyway, but yeah. You can put it on your life planner as well.
So, very cute, you can put lots of different things in their pens stickers, anything it all goes in there all right. So these are an interchangeable, DIY, pen, kit, you can scribble design, write and highlight so there’s highlighters, medium tips and three fine tips and then there’s two barrels. So these are the little barrels and then you just like pop them in I don’t know how. Oh, I see huh gotcha, okay cool, so you just kind of snap them in and then turn them and then you know, like you’ve, got stuff, that’s good, I’m kind of cool.
I know that these came out in one of the surprise boxes and I haven’t gotten a surprise box in a long time you guys, like I’m totally slacking, but these are kind of a cool idea and they have lots of different tips again. These are just like the regular markers, this one’s a highlighter, this one’s, a fine tip so yeah, and I just thought that a really great storage option would be to put them in the planning back, because I don’t want to lose any of them, because I want To play with them later and I think to get through filming this article before I can play with that so anyway, I just thought that was really cute, they’re kind of a fun option and then the last item I have to show you today is going to Be the new sticker book – I am just jazzed about this.
These colors are so vibrant and so dang pretty I just can’t get over it and I’m a sucker for an Erin Condren sticker book like everybody else so yeah. But this is beautiful. The color saturation is just so deep and so pretty so yeah I’m just. I am digging on this for sure. So this has a bunch of the gold foil. We’ve got this one that has some of the cooler tones that are more of the rose, gold, foil and then the warmer tones on this side.
This is a different type of paper. I did take one off already and they like meld into your paper um. I don’t know what this paper is, but it’s not transparent, but it’s not like the normal paper either. I don’t know, but I’m kind of obsessed. I don’t know how to explain it. You guys just need to get one trust me, and then this one has a ton of functional stuff which is awesome and the gold foil, and then this one is transparent.
These are totally transparent stickers and if you want to use a pen with these, you can’t use a normal pen. You do have to use a permanent pen. So if you have like a Sharpie pen or like I really like this one, it’s the pilot ultrafine point permanent pen. The link will be down below for these. If you’re interested, they come in a bunch of colors. You just have to write on these and then wait a little bit and then you can, you know, put them in your planner but yeah since it’s like a glassy glossy sticker sheet it just you know you can’t use a regular pen with it so yeah and Then these ones are all the little circles and the silver foil love these.
These are in the transparent as well, but you don’t really need to write on them. They already have the things written down for you in the gold foil. It’s like to do me time. Hello weekend today, appointment all that so I’ll definitely use all of these, and then we’ve got some banners, which is great like weekend, vacation a bunch of other little things, and these are all in the rose gold foiled we’ve got some silver foil here in the flags And then some gold foil and some foxes and hearts, and then we’ve got some of these washi strips, which are always so pretty every year in the layers, and these ones have the rose, gold, foil and then we’ve got some more silver foil, and that is it All right now, so this is it.
Thank you guys so much for reading my Erin Condren planner accessories haul, all in the beautiful new colorway and pattern and the colorful layers, if you guys enjoyed the article, make sure to give it a thumbs up, feel free to share it with your friends. It might be interested in some of this stuff. There is an Erin Condren link down below for you guys, if you’re interested in seeing any of this stuff on their website, also, if you’ve never purchased from Erin Condren.
There is a special link for you down below that gives you $ 10 off of your first purchase. All you do is you sign up, make a profile, and then they will actually send you a unique coupon code for $ 10 off of your first purchase so check out those links down below also, if you’re interested in a review of the daily life planner, which I have right here I will leave that link down below for you guys, like I stated earlier and yeah that is going to be it.
Thank you guys so much for chilling with me today and I will see y’all in the next article bye guys. Well, folks, it’s time to kick it old school
Just people forget about the word guru forget about that term.
I mean, I think it’s stupid or title or whatever the hell. You want to call it, I mean people are just teaching stuff. That’s all. It is man now, if you’re teaching, unethical stuff or if you’re teaching stuff, that is not right at all. You’re charging a lot of money if I dude you’re a freaking crook, but whatever you’re teaching, we all have something to teach man. You don’t have to be the smartest person to teach something like at all like you could put together any simple tutorial: teaching someone how to yarn and sell it for $ 19.
99, like people will buy it 20 bucks for articles teaching people a yawn are not freaking Yarn, I’m talking about yarn, you know the freaking yarn, like you net. Are you not you freaking knit? You know blankets and stuff like that yarn right people could teach anything man, people could teach anything, and I just truly believe that there is opportunity – and I just truly believe I found my niche in the basics in teaching people the basics, like that’s what I do With my social media agency, I teach people the basics and then it grows in gross gross from there right the the value ladder you have to have that value ladder in place man, and so when it comes to Facebook’s Facebook ads.
I totally believe a lot of people gurus whatever you want to call it a lot of people out of people. You know teaching leave out the basics and I’m like dude like this right here. That’s why I shot to my boy Joshua, because this is such a basic basic question and it’s such a powerful question. It’s such an important question. It’s such a question that tons of people have on their mind because they’re just beginning they haven’t, you know, ran a facebook ad.
Although you’ve been reading 15 million articles on how to run a Facebook ad, other people haven’t right, they’re just getting into it. Just like you have shot to Josh looks like a younger. You know younger kid. It’s like dude, he’s, probably just getting started, and I just and that super cool you’re definitely asking the right person man so shout out to Josh. I love teaching the basics. This right here is basic and this is super powerful man trying to run a regular Facebook ad.
I’m a beginner, don’t know anything, you know about landing pages or pixels. So, let’s start, let’s start regular Facebook ad. Let’s start there. First, all right, I’m going to take you guys through it, I’m going to break this down into three to four parts. Okay, this is the page right here you want it. You want a bookmark, and the way you get here is just come to your Facebook page. Let’s go to your Facebook page and all you’re going to do is up here at the top click on create and then you’re going to hit the drop down and you’re going to hit you’re going to click on add if you guys are on Instagram man.
Follow me on Instagram inspired digital or you can follow me here too, but Instagram and then also subscribe here, because this is where I’m dropping all my content. All my value, all my articles, everything I’m doing goes on to YouTube. Facebook Ads is just our Facebook is just for Facebook ads and then, if anything, sometimes I’ll share article over here I’ll share article. To my to my my I’ll share my youtube article to my Facebook, page I’ll share my youtube article to my LinkedIn page I’ll share.
My YouTube article to my Twitter page I’ll, share my YouTube article to my Pinterest page I’ll, share my YouTube article through an email broadcast or through an email sequence as well right. But all these platforms are locked and loaded, but over here all you’re going to do is click on create and click on. Add right there. Okay, that’s going to bring you to this this! This back end ads manager bookmark.
This part of this page right here for sure – and this word starts man. This is the basics. This is frickin FB ads for beginners. That’s the link that you see in my description, literally just starting a little training, a little train squad. You know squad of a bunch of protégées that I can really just you know, as I advanced and as I keep learning I’m investing thousands of dollars in education in facebook advertising as far as learning from the best of the best right, I’m actually investing in training And courses and coaching at this very moment you know March 2020, and so that’s why there’s I’m way far from my mentors and then there’s people that are also a few steps behind me.
So that’s what I’m saying man you don’t have to be the Harvard professor! You could be a teacher at the at the local community college and still provide a tremendous amount of value to an individual from what you could. What you could teach right like knowledge, comes in all shapes and forms man, whatever the heck. You want to teach other people want to learn and that’s why, when it comes to building it online and now turning it into an actual business, you just want to make sure that there’s a demand for that.
You want to make sure that okay, yeah people want to learn it, but is there a shitload of people that want to learn it and and in learning it? What does it mean to them to them? What does it mean for them to learn it like a business owner? What does it mean for him and learn Facebook Ads dude? It means the world for a husband and wife going through a divorce. What does it mean to invest in therapy or coaching or counseling? What would that investment be right like? What’s it worth? That’s how you want to kind of break stuff down dude? What’s it worth, you know to invest and and and start learning this stuff right, because I’m telling you man, this is basic stuff.
This is something you guys all need to be all need to be learning, and it’s like Facebook Ads is one thing: if your new FB ads for beginners, let me take you under my wing that link is in the description, but whether you’re learning this for yourself And your and you’re investing in yourself or you’re, investing in yourself to bring value to others, I’m both I’m investing in myself and I constantly keep learning so I can bring value to my clients, and so I can bring value to myself right cuz.
I have products I’m trying to get the clients. I got to get them first right, so it starts with me right. It starts with me. It starts with you right. You got a better yourself, you have to invest in yourself, you have to make it happen. That’s how you’re going to find that client. That’s how you’re going to be able to use your experience and be like hey. It worked for me, I’m going to do the same thing for you right and that’s that’s a lot of that.
A lot of that! You know comes down to how I even present to clients I’m like dude. Look at this page. Does it look a little better than yours? Look at my page. Does it look a little better than yours? I mean just these little basics, you guys, I’m telling you man. This is where it starts so bookmark this page, okay, depending on what industry you’re in this special ad category. This was at. This was added at the end of 2019.
If you’re not complying with this, then your ads will be disapproved, but if you’re in any of these three categories – housing, employment, credit, obviously comply and just check that box. But to answer his question: let’s go back to to my boy Josh, I’m just trying to run regular Facebook ads okay. So what is a regular Facebook ad? Let’s start there man? What is a regular Facebook ad man at the end of the day? I truly believe that, no matter what type of business you have and that’s why I shot to shout out to Debra, I was on a strategy call with her yesterday and I’m like dude.
Every business is the same when it comes to marketing we’re all looking for attention. You either need a lead. You name it. You need to take me somewhere and you need to. You need to get me to click on something. Let me go back, you got it. You got it, you you’re, trying to get me to click on something to opt-in, right, you’re, looking to capture that lead right or you’re. Looking to have me, do that and schedule an appointment right.
This could be. This could be an appointment page where you’re driving traffic to a page, to schedule an appointment same thing, man, how many of us take appointments? All of us do that’s what I’m saying every business is the same chiropractor. They need appointments dentists, they need appointments, yoga gym. They need they need appointments, they need people coming into the class real estate agent.
You need appointments loan originator, you need appointments, you work at the bank, you need appointments, like everything consist of a lead grabbing, a lead or getting that person to schedule an appointment or making a sell, bottom-line. Dude, it’s very black and white. That’s kind of all. There is to it now, if you’re talking brand awareness and and in personal branding and going out there and putting 50 hosts up a day on 50 different platforms.
Okay, you better have a ton of content, because that’s going to take a lot and your your glue to your phone all damn day right, because you’re posting all damn day on 50 different platforms, all damn day who got time for that Jerry be right. It’s like dude, if, if you’re not doing that, then for sure you’re simply you’re simply doing this you’re you’re driving traffic and it’s going to be for one of those things capturing a lead, making a sell or or even capturing a lead, aka scheduling, an appointment.
Okay, anything outside of that dude to run a Facebook ad would be would be some type of brand awareness, you’re they’re, going to you’re, either going to promote your brand organically 50 times a day 50 different platforms or you’re going to run Facebook ads for maybe brand Awareness, reach or or or or or or you can even you can even do an engagement, but at the same time you guys that’s, like you better, have some money like you.
This is for a business. That’s coming into Facebook ads that actually have you know a few bucks to spend, because not many even focus on Brian awareness or reach, or even engagement, because, again nine out of ten of us, no matter what type of business you’re building is looking for, that lead. You’re looking for that cell you’re, looking for that scheduled appointment, so if that’s the case, that’s either traffic conversions or lead generation, so it just comes down to what is a regular Facebook ad Josh.
You know I mean what are you trying to do? That’s the objective! This is where it starts. That’s why this this is what I call it three pillars campaign ad set ad okay, and so this is where it all begins: men bookmark this page. I truly believe that this this part right here, I probably spent an out – I probably spent a year and a half going with the wrong objectives on different campaigns and ads, because most people that I was learning from weren’t, even teaching these basics, it’s like dude.
Here’s the deal Josh most likely you’re trying to do one of those one of those three things. What was it get a lead, get an appointment or make a sell right. Are you trying to do? Are you trying to do one of those three things? If you are here is a regular Facebook ad to me, okay, a regular Facebook ad to me would be either traffic or conversions bottom line. Okay, I’m running traffic to a landing page right, so my facebook pixel, because he also had that question.
So what we’ll address that? But I’m running traffic ads, I’m running traffic like it says right here, send more people to a destination such as a website. Okay! So that’s what I’m trying to do! That’s what I’m telling Facebook? Hey man, here’s 10 bucks a day! Here’s five bucks a day: here’s 20 bucks a day, drive traffic to my page and when you’re driving this traffic to the page make sure your Facebook pixel is embedded and make sure that Facebook pixel is tracking everything.
Okay. Now what what? What? What is there to track on this people who landed here? So what what I want Facebook to do is I want Facebook to create a custom audience of people who viewed the page, and so that’s a that’s a custom audience so make sure you have a custom audience set up in fact, stay to the end of this Article and you’ll see you’ll see a article come up. That’s I’m walking you through how to set up a custom audience and if you’re new to Facebook, man, Facebook Ads make sure you’re on my VIP list right, I’m going to have a ton of training coming in.
Coming out of that, coming out of that list, FB ads for beginners dot-com, that link is pinned at the bottom, but stay to the end. You’re going to see custom audiences because that’s what’s super important – is that yeah, I’m going to run a traffic ad to this page. It’s one page: it’s not a website. Okay, so we’re not running it to a website and that’s another thing that Josh brought up was landing pages.
If you’re looking to capture lead schedule an appointment or make a sell nine out of ten times, it’s going to a landing page, okay, one page one page – and this doesn’t matter it doesn’t matter what business you’re in one page, all right, I’m driving traffic, I’m capturing The data of people who now not named a number there’s privacy law right Facebook’s: it’s not Ali dad Facebook’s not going to give you freaking.
You know it was John Smith. Here’s his phone number heard his address. No, but what they’re doing is Facebook is going to categorize all this data and put all this data into what they call a custom audience, but you have to set it up. So read that article at the end of this one, that’s setting up your Facebook custom audience. That’s number one. Okay, number one is installing the pixel and the number two is making sure that you have a custom audience set up because here’s what’s going to happen as people, let’s go to a let’s go.
Let’s go look at some random ads as people scroll through the newsfeed and they come across a sponsored ad. Okay, here’s what’s going to happen! There’s your learn more button! There’s your image! There, your text, there’s a link to the business page. I click on learn more! Okay, this person could be running Samsung. They could be running for what I’m thinking it could be brand aware, see. That’s what I’m saying if you’re a little guy like me, then you’re not really running brand awareness or reach Samsung being a freakin multi-billion dollar company right Samsung they could easily that ad could easily be a brand awareness or a reach.
Now why would they even spend money on that? Because they have the money bottom line because they have the money that that’s why they would be running a brand awareness or a reach just to get the brand out just to get the name out whether people click? Whether they buy it doesn’t even matter, that’s not what we’re optimizing for we’re telling Facebook came in just get people aware of our name and and and that could be a brand awareness.
But us little guys were not focused on that, because we are more of the direct marketer and the direct response type of marketer, where what I’m doing is I’m putting an offer in someone’s face right now and I want them to click now, like there’s no awareness. There’s no freaking! Let me you know butter. You up, unbutton, you up through other content that you’re seeing me from that you’re following me from right: I’m I’m creating content in these other places, which is creating that whole authority figure for me right.
But as far as my ad, as far as what that person seen and again, that person could be seen my fourth fifth sixth, seventh ad by this time right because I’ve been creating custom, audiences and retargeting them. So there’s a lot that goes into it. Man there’s a lot that goes into a, but let’s just keep it on this one. These guys could be doing a brand awareness or reach, but here’s where they they take me when I kind of they’re, when I click on, learn more and I come to their full-blown website.
It’s not really a landing page, a web site. It has multiple buttons of a website. Has all this going on? That’s a website, so any of you guys reading this, you guys got this. That’s your website right, but your landing page, your landing page to us little guys we’re not driving traffic to a page like this at all. We’re not driving traffic to Adel to a website like this at all, because we got the budget to mess around we’re running paid ads directly to a page like this, where there’s only one button, only one call-to-action and that’s to opt-in.
That’s it not to come to my site and browse like ain’t. Nobody, ain’t got! No, no! I ain’t got money to have you just come to my site and browse like. I need to take you directly to what I’m what I’m trying to try to share with you right, but these guys they’re taking me to a Webster taking me to a website now, here’s the thing at least their Facebook picks on me now, if they’re smart, which I would think they’re smart.
I mean Samsung right if they’re smart, they’re, putting me in a custom audience right, because now they have my IP now Facebook, the pixels tracking me right. So what these guys done is if they’re smart, which I know they are they’re now, I’m now in a custom audience I’m in a custom audience of people who clicked I’m on I’m in a custom audience of people who viewed the page. Now what these guys can do next next week, what they can do tomorrow, what they can do right away what they can do, the following ad is they can retarget that custom audience with traffic or they can now retarget that custom audience with conversions and rather than Taking that person to maybe this website, maybe they take me when I see the next ad look, because I click devices and their Facebook pixel in my every move.
Look at this up here in the top right there, Facebook pixel in my every move. Here’s what’s going to happen next because I’m clicking through – and this is for you – ecommerce people, man, so those of you that have Shopify stores any type of online physical product store this. What you need to be doing you need to be putting that Facebook pixel on every single page, because here’s here’s here’s a power, here’s how how powerful this could be.
Let me let me close this out real quick. They know exactly where I’m going right, I’m coming over here, I’m clicking on this galaxy s20. They know exactly what I’m doing so. What these smart, smart folks would do at Samsung is now I’m in a custom audience. Now I’m going to actually look actually here we go okay. Now now it lit up. Look so they’re pixel is tracking the view if these, if these dudes were smart, what I’m going to see next in my newsfeed is a link where it says buy now.
Instead of learn more, the damn thing is going to say buy now, and it’s going to take me straight here: that’s retargeting at its finest that’s retargeting, and that would be conversions. Okay, so that would be conversions now. Let’s say they ran brand awareness. They ran reach. They ran traffic, let’s say they ran a few weeks or, let’s, let’s say they ran a few hundred under those ones right to get people to click, come to the site browse around and then create a custom audience of all those people who landed on a specific Product and then again, the following ad would be conversions, retargeting all those people now getting them to buy that right.
There is what it’s all about: Josh, that’s what it that’s, what it’s all about man, every single business owner, wants to run a Facebook ad now and get a lead today like sometimes it works out ways. Sometimes it doesn’t like Facebook. What they want you to do is they they meet, what it’s not that they want you they need to. They need to warm up the pixel you’re coming over here and saying: okay, Facebook, here’s my audience: here’s my demographics! Here’s the targeting here’s my message who’s to say: that’s even a good message: it’s you on a cell phone article right like or you’re saying here’s my image and you’re, bringing all this to the table and you’re saying: okay, Facebook! Do your thing or you’re, saying Google or you’re saying TV, commercial or your scene rate or you’re, saying radio, ad or you’re saying freakin newspaper freakin ad, like dude? What are you guys doing for marketing, like whatever you could be doing? It’s like? Okay, in this case online in front of people audience but at the same time who’s to say that that audience, just because you know that demographic who’s to say, they’re, going to they’re going to resonate with you like, and and how are you going to base that Judgement in two hours of turning on an ad like how like like hell, unless, unless you have a crazy, crazy budget and you’re, putting let’s just say a hundred bucks a day, then you’ll get a ton of let’s say twenty bucks a day.
Twenty twenty-five bucks a day and you get a ton of data fast. You can do that, but there’s so many people that Mickey Mouse sit and they’ll start at super small budgets. Three bucks a day, one chick said she was spending one one dollar a day and and I’m like dude like really like and then she’s wondering why she’s not capturing leads, I’m like really like so everyone’s different man, but at the same time we all have the Same well, not at nine out of ten of us, have the same objective man and again as to capture lead, get a scheduled appointment or make a cell and and and to warm warm up the pixel to start gathering data to start letting Facebook gather gather data Of who is landing where that’s what you want to invest a little money up front in doing is is running, is running some traffic ads, not brand awareness or reach, so forget about that.
It’s not going to be brand awareness or reach it’s going to be traffic. You can run traffic and and again, if it’s for any of those three reasons, you’re taking them to a landing page, okay, you’re, not taking them to a website. I guess you can based on what I just told you right: if you’re taking them to a website, make sure your pixel is tracking everything and just create custom audiences around everyone, who’s clicking on anything right on that website, because there’s fifty million pages and it’s a Full-Blown website your pixel has to be tracking everything, and then you just create custom audiences of the most popular product and then in then, and then and then that’s all from traffic and then after you you’ve gathered a decent custom audience you go conversions! Okay, you go conversions, that’s where the money is at you guys, that’s where the money’s at okay, it’s not it’s, not an engagement when, when you run an engagement ad, those are the posts that you see the ads that you see.
Let’s see if we can find one, those are the ads that you see that have a ton of engagement. I mean it has. You know freaking 100 shares look. This is this perfect example: perfect example secure the bag, here’s a sponsored ad, here’s the image right and here, if here are the numbers – absolutely ridiculous numbers that right there is an engagement ad; okay, that’s an engagement ad and again for those of you that have the Money for those of you that want to spend – and you just want you know – to spend more than really you need to up front.
Then engagement go with an engagement and get these get these sexy ass numbers over two thousand likes a hundred and six comments. 457 shares that’s crazy, right, that’s absolute social proof and, and those numbers like that people like to see people like to see those types of numbers and and and and if I had the extra hundred bucks or extra couple hundred to make that happen. And and – and I just had – let’s just say you know whatever to spend per month – I would do that – I would do that.
I’d. Go engagement, run that for a couple weeks, because this right here two thousand likes again. It’s all about your budget. If you’re spending 100 bucks a day three days, there’s 300 boom you’d have those types of numbers, but if you’re spending five bucks a day, dude and you’re, trying to run it for four days come on, I speak to people. Do that spend $ 30.00 on an ad they’re selling a $ 3,000 product, but they’re spending, or they make 3,000 per deal, but they’re spending 300, but but but but but they’re spending 30 bucks but they’re spending 30 bucks and in trying to assess you know data From from a return they’re trying to justify not seen a return on investment, I’m like do you spent 20 bucks like what the hell, those small numbers aren’t going to make.
These big numbers happen you got to spend. You got to spend a couple hundred to make these big numbers happen, but again, there’s there’s benefits in doing that too number one you you have that big number, which is social proof all these shares. I look at this atom like damn dude. These people are really crushing it and then what these people can also do is create custom audiences around everyone, who’s engaging.
So all these people, who actually click to actually comment it, who actually shared they’re, also all in a custom audience that these guys can then turn around and run conversion ads for why conversion ads, because damn well, they got something to sell or they’re looking to schedule. An appointment or they’re looking to capture a lead bottom line. Okay, so you could go engagement. If you had the extra you know dollars.
If not go straight. Traffic man go straight. Traffic go straight conversions, test test, one one go traffic and then run conversions at the same time. Go ten bucks a day traffic, ten bucks a day, conversions run that for a few days and then assess it from there. If anything, traffic for the for the first couple weeks would probably be good because that’s driving traffic to the landing page. That’s that again, Facebook needs to know, as I was trying to mention earlier, just because you have all this stuff and you’re bringing it to the table.
Facebook still has to find your audience. They still have to find the people who actually like you right. So it’s like how how does Facebook even know who likes you yet right, you’re, putting out selfie article, which is the best, and you have your own audience out there. Let give Facebook a few days to freaking find it. You know what I mean so a lot of times. Even Facebook will tell you to start with traffic start with traffic, just so you can get the pixel warmed up and just so facebook can start seeing.
Okay, these are the type of people that are viewing it. Facebook system dude operates like a it’s a machine. As you know, it’s a freaking robot, it’s AI, it’s a freaking machine. They operate. It operates fast man, it operates fast and once Facebook, after, if once facebook, once that pixel starts picking up a certain type of person that is, is landing here. Facebook ends up finding you millions of millions more of them, and so that happens that happens in the beginning, with traffic driving traffic and then once you have that audience, then, and once that pixel has been used a few times its conversions, okay.
But here’s the thing with conversions with conversions: you you have to have your custom audiences set up and you also have to have a custom conversion set up. Okay, so go into my playlist there’s, there’s a FB ads for beginners playlist subscribe to my email list. It’s right in the description and it’s also pinned FB ads for beginners, calm I’ll, send you I’ll send you a article on on the conversions okay, because that’s super important for conversions.
If you’re looking to capture lead schedule, an appointment or make a cell, that is conversions. Okay, that is, conversions, drive valuable actions on your website. That’s a valuable action, an opt-in right. So that’s that’s conversions, but to do that, you need to set up a custom conversion and that custom conversion is set up around the Thank You page. So, for example, whether I’m opting into something okay, whether I’m opting into something or whether I’m buying something I’m coming over here, I’m hitting this blue button to opt in, I could be coming here and buying the Samsung, adding to cart entering my check.
My entering my credit card number and then hitting buy, and then I go to a confirmation page when you’re running conversion adds everything everything is about that confirmation, page, okay. So here’s what you have to do this, what you have to do? Okay, so again, whether you’re, opting in or buying something or whether they’re doing that on your on your page right, here’s, here’s what it’s all about this person option and they’re and they’re brought to a thank you page.
This is my confirmation page right, so I created all this. I did all this through through through frickin, through cartridge, a simple thank-you page man, it’s great to connect with you check your emails and stay in touch. I have a ton of valuable. I have a ton of value coming your way and three basic steps, and then this right here is a link to Carter. Okay. So when you opt in to mine, I’m simply and so shout out to Joshua man, I’m walking you through it this through this basic step right here, man, this page Facebook, ad traffic, is sent to a page like this, and this is my affiliate link, which takes People to Carter and allows them to set up a 14-day trial, and it takes them straight to the to the landing page article that Karcher has up on their site, which is powerful man powerful.
So what you got to do, man is for sure for sure back over here revisit your objective. What is your objective? Is it one of those three or is it not one of those three, and rather than going brand awareness or reach, I would put out a article and just go article views, because, with article views, you can create custom audiences around people who viewed a certain percentage Of it, people who readed three percent of it, people who readed the first 20 seconds of it, people who readed 50 percent of your article.
You can start creating custom audiences around all these people who viewed your article and that’s powerful. You create custom audiences and then you retarget them. You run multiple ads in the future and you retarget those viewers with conversions, okay, so that’s kind of what you want to do, man is is is, is have have a landing page software for sure, and if you don’t have a landing pages offer, if you have A Shopify store or something like that.
Okay. Well, then start it’s! It comes down to the content. Obviously, what type of what type of content do you plan on putting out? Are you putting out images with images? What I would do, if I are you man, anyone putting out images? I would brand yourself with the image like, even though even though it could I mean it’s, that’s why ecommerce is a little different man, because you’re dealing with physical products – and sometimes I mean it’s just a physical product right like a mug, I guess it’s just a Mug like how can I brand that right like, but but at the same time so just depends on what you’re selling also men, because that’s going to your content, what you put out and how you’re able to put it out is going to make the difference.
That’s that’s what that’s the top of the funnel your content is the top of the funnel. So my content over here, my top of the funnel over here, is YouTube. What am I doing? Long-Form tutorial articles teaching you some right, teaching you and trying to stay on topic of social media, marketing, Facebook, advertising and and making money online right, and so that’s my content, and so I’m putting it here.
So it just comes out of your content. Man, your content and what you’re trying to sell and what you’re trying to sell is going to really come down and what a regular Facebook ad is to you. I would do article for sure, like I would do article man if your if your personal branding yourself in any kind of way its article, it’s article views and so article Facebook ad. This word would go okay, article, Facebook ad any other, and in also that same article I would also Park it over here on YouTube and, if you’re doing article on your cell phone for Facebook and for YouTube always hold the phone, horizontal, alright always hold the phone Horizontal not vertical this for Instagram but hold the phone horizontal for YouTube and for Facebook article, but that’s a great way to that, could be your regular ad right there, man that could be your regular ad, is article views and you’re literally creating custom audiences around every Single article and around different viewers of those articles and then just retargeting with conversions, conversions, conversions, conversions, okay, so lead generation is, if you don’t have a landing page.
So if you don’t have a landing page, you can use lead generation. Facebook provides a forum, and you can capture leads that way. Only reason why I don’t do it. That way is because then I have to export that lead off of Facebook, and then I have to import it into my into my email autoresponder, which I don’t want to do, or you can connect it to a third party email out, responder, which I don’t want To do everything I do is all in one it’s in Carter, so I just stick with I just stick with with traffic conversions and article views.
Man, that’s what I do. I don’t do I don’t do I don’t do I don’t do anything else? I don’t click on any of these other ones: traffic, conversions, article views and, and and that’s and that’s that’s kind of that gets the job done man. So when you set up the ad it’s in this third section over here, Joshua in step three in the ad, when you set up that ad and I’ll end it here, when you set up that ad, the link to your landing page.
Okay, the link to your landing page is what goes in the call-to-action. So it’s this link right here. I’m looking at drive traffic right, I’m running a traffic ad, I’m looking at drive traffic to this page right here. So, as I come over here – and I add my image, what I do is I put that ad post, whatever you want to call it, I put that on the business page, first, okay, whether it’s an image or article I’ll put it on the business page first And then, when I get over here I’ll come over here and rather than um, where did it go? Normally, I would say, use existing and you would just click on use existing post and you could just use use the existing one.
But here down here is what I wanted to show you. This is the call to action button. So you’ll see this. This is the third step right sign up, get quote, get off or download. Learn more subscribe book now apply. Now these are all the kata actions. The most the most clicked-on – and this is a facebook stat – is learn more that’s the most clicked on. But again you know based on your business, what are you trying to do? You know? What are you selling and what are you trying to get them to do? Learn more is always the best, and so, when you put that learn more button, this is where the link is going to go you you can actually put it right here as well.
This is this is the display link. This is the display link, which is not now where you want to put like the you like the long URL like you want to customize get like what I would do right here is I’d, put inspired digital dot-com. That’s the actual domain that forwards to this one. Okay, that’s what you want to put right there: okay, so and remember the whole objective over here: let’s go back that was lead generation! That’s why it wasn’t giving me the link form, let’s go back under traffic, so now we’re under traffic and, let’s click on links over here so over here.
This is where you could put the long URL, the ugly one. You could totally put that one right over here. That’s why I wasn’t showing you the existing cells in her lead generation. Welcome. You guys didn’t tell me that man, okay, so this works out so I’ll post that article that image that adds all of it goes on the business page first and then I’ll come over here and use existing post and just make sure you’re in the right page.
Right make sure you’re writing the right account. Is there come over here, select post and you can select that post on the page, but down here? Actually let me just select one okay so down here. Okay, so right here, you’ll see the call-to-action button right here. So if I change that this is where my URL would go, that long, ugly, one, it’s okay, because it’s not going to it’s not going to show. So it’s not going to it’s not going to show yeah, there’s already a learn more button on that.
So I can’t change that and I don’t even have access to that account and because the Instagram and the Facebook pages mix matching, so I’m just showing you this as an example, but that’s where it would go. That’s where your URL would go. Okay. So that’s a traffic ad taking them to that landing page, creating a custom audience retargeting them retargeting them with conversions. And that’s what I was going to show you that’s.
I was going to show you. Let me end it here, as someone comes over here and they opt-in, your custom conversion is all around this page and I might have, I might have mentioned that, but if in case I that’s what I meant to mention, this URL is what you’re going to come In and just again go to my playlist to to find that article custom conversions, how to set up a custom conversion, but all you’re going to do is you’re going to come over.
Here. Click all tools and click on custom, conversions, okay and you’re – going to create a custom conversion around the Thank You page. Facebook doesn’t want to know your goal. They want to know your ultimate goal. Your goal is to get people traffic to the landing page. Your ultimate goal is to get people here, that’s the ultimate goal, and how do they get here? Fill out the damn form? That’s it.
Facebook wants to know when it comes to conversions. They want to know the confirmation page they want to know the Thank You page, create a custom conversion around this URL okay and run conversion ads. Okay, that’s it! You guys so read that article it’s coming up here! That’s custom audiences! Go to that! Playlist and you’ll see custom conversions, that’s where I’m taking you in this bad boy right here and setting up that custom conversion.
Are you guys I’ll see you on the next article subscribe smash? The balfour notifications drop me. A comment below see ya.
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The pasta makes me hungry. Well, it’s the same thing when I read a YouTube article and I see someone’s hand open and close a knife over and over, and I hear the sounds and I see them fondle it move it around in their hands. That is what has moved me to buy more knives than anything else in the last 10 years.
Welcome to the knife: junkie, podcast, your weekly dose of knife news and information about knives and knife collecting here’s your host Jim person involved the knife, junkie, DeMarco, hello, and welcome to the knife: junkie, podcast, I’m Jim person and I’m Bob DeMarco from the knife junkie.Com and We’ve got a good show for you today we’re a little fat and happy from the Thanksgiving holiday, but still hopefully we can trudge through this with all the turkey honest indeed James I in Jim, I’m sorry, I fell DJ.
Hey James was my middle names. I’m not your father. I ate myself into oblivion. I haven’t done that in a while I was uncomfortable and a real grouchy for half of thanks yeah. Well, I want to hear if you actually got to use any of your knives for Thanksgiving might be carving the turkey or something like that. You know I did yeah. I know you did coming up with Alexa. We’ve got a good show. We’ve got our normal couple of segments.
This one is going to be maintenance minute and we’ve got a ships in the night segment coming up, but this episode of the knife junkie podcast we’re kind of finished up with our knife 101. Although we may go back and talk about specifics, those kind of things I’m going back for a whole episode about the bowie or the kukri, or something like that, but today we’re going to kind of dive more into the knife.
Junkies collection come talk about some of the things that interest you about the knives why you started collecting the knives and why, specifically, some of these knives, so we’re going to have a good show coming up where we’ll dive into some of the knife junkie. Favorites to talk about right that Jim, but before we start, I got ta, ask you as always: what do you carry in today? What’s going to pop yeah, I’m a normal, a Swiss Army, Swiss Army knife nice? Did you use that over Thanksgiving a little bit with a knife or opening some boxes, and you know some packages of food and those kind of things all right, yeah right and I bet you found it was remark dull.
Yes, I’m just busted. No, you are your true, so today I got, I have a Victorinox. Actually I saw my I have this Victorinox camper that was gifted to me from my brother. He left it in that guitar case that he gave me well. I mentioned it in a previous. I finally got it sharpened up and lubed up, and I was going to give it back to my brother and he said no, that’s yours, so it’s it’s great to have him pocket a lot of tools, especially the corkscrew.
That’s right, yeah! Well, it sounds like my Swiss Army may have to go to you for the spa treatment out lysias, indeed the spa treatment. Everyone needs it now and again. I also have the spyderco patata on me today and when we talk about knife collecting grit and we get a little bit into how and why I knife collect this – is emblematic of this Spyderco patata beautiful knife. That looks very much like your typical Spyderco, except different in different angles, different handles and such.
But this really calls to me because it comes from the island of Sardinia in Italian island, and so I had to get it because I’m Italian extraction and I get sentimental about things and knife collecting – is one of them. So I’ll talk about that. Alright, alright and of course we have in your pocket – oh oh yeah, as always right in my hip, my waistband at 3 o’clock is the pink cold steel broken skull with the snaggletooth wave opener on it yeah just in case this right and maybe one day we’ll Talk about why you always carry them, because that’s a constant, like my Swiss Army knife is mine.
Yeah! That’s one of your three that you always carry exactly yeah, but you did get a new knife we’re going to talk about in the ships in the night segment. Coming up, we also have our maintenance minute, which is coming up momentarily slip-joint pivot care, which should be a good one. But I’m really interested in hearing about how the knife junkie got started in collecting knives and talk about some of your knives in our main show segment, which is coming up after our maintenance, minute you’re listening to the knife, junkie, podcast and now it’s time.
For this week’s maintenance minute part of a knife, junkies calling is the maintenance and loving care of the knives he or she carries and uses ubiquitous to modern folding knife construction is the ability for the end user to take the thing apart, maintain it down to its Component parts, often we take our knives apart to get to know them better to clean out the works and improve the action you know make it ours, but that’s not so easy to do with most traditional knives, which are pinned together.
I mean when was the last time you took a part of slip-joint and then got it back together. So how do you improve the action on a slip, joint or otherwise, pinned together, pocket knife? Well, here’s what I do in the absence of purpose-built knife lubricants. I use gun oil on my pinned knife pivots. I figure gun oil is created for metal parts that move at higher rates of speed and in way more physically stressful situations, so it should be more than adequate for a grandpa knife.
I applied the gun oil liberally to the knife Tang in the closed position in the half opened and fully open positions, then holding the blade with a doubled over rag and then holding the handle. In my other hand, I open and close the blade quickly, never fully closing it, but working the oil around the pivot. With the repeated motion, then I stop and mop away the blackened oil as it uses from the back spring, then open and close again open and close open and close.
That’s it, starting with generous amounts of oil, and lots of motion really helps to clear out dirt and grit from the pivot, thus improving the action you can tell by how black the used oil gets. If you really want to get OCD about it, keep it this process until the oil comes back clear, then you know you’ve done all you can for the action of the pivot. On that traditional or pinned pocket knife. That’s this week’s maintenance minute and now more of the knife junkie, podcast all right, we’re back on the knife.
Junkie, podcast follow up on the maintenance minute there. Bob the slip-joint pivot care, the the the oil that you use is that commonplace yeah pretty much anywhere, can get it anywhere. I got mine at Dick’s Sporting Goods. It’s hops number! Nine is what I use mocha. It’s just you get any sort of gun, cleaning, kit or rifle kit and they’ll have a lubricant in there. It goes with a little spray, nozzle kind of like wd-40, okay, you can approximate accuracy with it all right and of course, you can get it online sure.
You Amazon and okay. Well, if you’d like to get some knife, oil or any of the other stuff, maybe some strapping materials that we talked about. I think on last last episode go to Amazon, the knife junkie, calm and you can get all your supplies there and help support the podcast. We do get a small Commission, but it does not increase the price you pay so just show some love to the show. Amazon, the knife junkie.
Com. So let’s talk about knives Bob all right! Well, your collection! Why did you get into it that gun when I think about my collecting the base theme that comes up is needs versus once, and I come every time to the depressing conclusion that my needs list is very short. My wants list is a very long right. Actually, knives are something that I really actually work into my life. I really I’m kind of depressed to say this Jim, but in a way I could probably get by with just that Swiss Army knife – hmm, I mean it has so many different more tours than that than Ives.
I prefer to collect Brian and the knives that have prestige, so to speak. So if we were just going by needs, I could probably just have a Victorinox classic like the tiny one I have on my keychain burn and get along fine right. But it’s not a matter of that! No wants come into it and I think what you have to do before you admit that you’re, a knife collector is admit us to a certain amount of materialism, these knives, that we collect that we’d love.
To have that we love to carry multiples on and fondle. These things are just things. There are things that we don’t really need, but there is an appeal to how much care goes into their design right, how much care goes into their manufacture and and then the thought of something that will outlive you, because you know you hear about heirloom quality knives Right everything you see here in front of you, even the cheapest plastic thing is heirloom quality.
It’s all going to outlast you, even the even the $ 20 cold steel right. It’s going to outlast you right, but we talked about in the interests, show double zero and kind of you know who we are getting to know you. That kind of thing. Your background has a lot to do with it kind of the art interest and and the art that you have and that you do as well as the martial art training that you do so. A lot of these factors also lead to some of the collectability for at least view of some of the knives that you collect right, actually you’re keying into something very important, and, and that is justification.
I I’ve always been aware of my highly advanced sense of justification. So if I thought something I can come up with great arguments to maybe I should have been a lawyer too. Then we wouldn’t be sitting here talking, but you’d have a huge like exactly about the meter when I’m suffering right now. I’m sure you have plenty plenty, but but it’s this it’s this idea that justifying your purchase as an artist.
I am justified in buying knives that that a lot of design care has gone into yeah. I I am justified as an artist to buy. You know a crazy looking knife like the ZT 0 0 5 5, which basically looks like a stealth jet. It’s got all these facets and angles and it’s uncomfortable in the hand and everything else, but I love it. But who cares so as an artist? It’s justified that purchase is justified now, as a martial artist.
All of the Emerson knives I buy are justified all the combative knives, all of the crazy cold steel knives that you know are all overkill, they’re all justified by the fact that Jim, I know what I’m doing with a knife right and their sorbet. The zombies may attack and you’ll need it. Well, you know you laugh, but it’s the truth, they’re right, so why why else collect knives? I mean we kind of touch on this and the intro section getting tuned up.
Your intro show getting to know you, but why again collect knives and – and I know you focused on a couple of categories because they’re you know the weapon functionality, maybe the uniqueness of design or their other particulars for you that then to your collection well to others. Okay, one of them is pure sentimentality. That is someone buys me a knife. Someone knows I’m a knife knife guy and they buy me something, and even if I don’t like it or isn’t a knife, I would pick out for myself.
I hold it dear. I love it, I’m not forget right. How many times do you just get an Amazon gift card which is also cool because you can purchase knives with it right I mean right. You know it’s nice to see someone thought the deeper and brought you that gift. So sentimentality is a big no-no. Unser Burt, you know, I told you, I’m Italian, so sentimentality kind of comes with the package and also my my well I’m a user to.
I mean as much as I as I downplay that, because I’m not working on an oil rig or you know, a cattle rancher, I still do use my knives in my sprawling backyard estate. You know, and so there are some knives, like my tops, knives. My texts creeks my Ontario machete, my cold steel Vacarro. These are knives that I use outside. I mentioned them in previous podcast. Those are my backyard knives and – and I actually do a lot of work with them.
So in essence, I could have a four knife collection and actually be happy and be able to get by right, well, you’d be able to get by. Yes, I’m going to be happy, so also do I’m going. Let me interrupt you one thing: I’m realizing now, as I get older, I’ve become more interested in history and a lot of the knives that I get are based on historic modernized versions, modernized interpretations of historical knives like Matata, I’m carrying in my in my pocket today.
This is a this is a modern take by Spyderco on a traditional Sardinian, folding pocket knife that people in sardinia have carried for generations, and it’s used for everything from cutting cheese to you know protecting yourself. I would assume right – and there is an appeal to that. Personally, do to my ethnic link, but also it is an interesting variation on a typical Spyderco design. You have this low whistle variation.
Well, you have this raised hump at the back of the spine, for you to put your thumb on this thumb around usually Spyderco chimps that puts uh puts encryption there so that your thumb doesn’t slip. They left that off there. This sort of leaf-shaped blade is very typical of a spider coat, but here you see this abrupt angle change here to that very, very pointy tip. That is a reference to the original.
The original patada knife this. So this is a very spider coat interpretation of the patata knife and, as you can see, there’s the the trademark round opening right now. What is that for this is for opening the blade. So you just put your thumb in that hole: okay and yours no out, but there are other ways you can flick it right with your thumb. You can flick it with your middle finger and then you can do what’s called a Spidey drop, which is just hold the blade and drop it.
Oh, my these are all these are all emblematic of that whole, but also you’ve got this beautifully. Sculpted g10 handle. If you can see how that is radiused, so the handle is contoured and rounded, and that takes a lot of machine time, so that goes into the cost of the knife, etc, so that the historical aspect of knives is and is an interesting Avenue more collecting. I think, on all the little different features that you talked about, I’m thinking just off the top of my head.
There could be tens of hundreds of variations on a knife by tens of dozens of manufacturers of knives. I mean you know yes, yes, yes, I mean, and and if you go into blade, HQ and just go down that rabbit hole, you will see them all yeah. It is a great big, wide world of knives, and the funny thing is, is you know before 10 years ago or 15 years ago, before YouTube and and the popularization of holding knives? Just through the reading? You know Jim, I read a movie like The Godfather too, and they eat pasta on that one scene where they decide they’re going to they’re, going to knock off Don Cheech and just reading them eat.
The pasta makes me hungry. Well, it’s the same thing when I read a YouTube article and I see someone’s hand open and close a knife over and over, and I hear the sounds and I see them fondle it moving it around in their hands. That is what has moved me to buy more knives than anything else in their last 10 years. I’m a sucker alright, so you want that knife, yeah and then reading. It makes me Jones for that night right.
You know, then you go buy that knife yeah. It’s well, there is a keeping up with the Joneses aspect. You know every new every new year right, all the manufacturers come out with cool new designs and you want, and you see, other people have it and in a way you want it to because it looks so good to hold into flip like they do in the Riviera’s gotcha, but really the question is: are you keeping up with the Joneses or are you just Jones it like like, like a knife junkie, you know so when we’re talking about collecting knives, am I better off as a knife newbie to start collecting brand-new knives? As you say, they’re coming out with new models every year, they’ve got new, handles or covers, or the Christmas edition those kind of thing, or am I better off as a a collector to look at older knives, maybe knives that have been used, I mean, is there – Is there you three different perspectives? Are they, through the word collective in in air quotes, and I’m just wondering demon collector as someone who who is collecting for the value and for the possible resale value? Or you know, my collection is totally personal.
It’s my taste Sandra and that kind of thing I never buy anything with the with the thought that I’m going to yeah well, seeing that’s where I’m coming at it differently, because I have not yet developed the knife Jones yeah yeah, the knife junkie. Yet so so it’s something! That’s that’s interesting point, though, that you bring up some some people do that they wait for the new drops. They buy it immediately and then turn it around on the secondary market and sell it for a much inflated price and in a way, they’re doing people who didn’t jump on that drop, a service and supplying it.
But it’s also kind of, I think it’s kind of seen as a little sleazy, just a little opportunistic and and and I don’t know if that supply and demand yeah. But I remember Jim, you showed me a article of a man who bought some hundred odd Randall made knives for twelve hundred bucks yeah, and that was a killing he made yeah, but some might think maybe you should have spent a little more. But then again, if that’s what the person was asking, I yeah it’s a hard line when you’re buying and reselling, because you want to try to be fair with people, but it’s not my job to price your items, everybody always says.
Well, what do you offer me for it and I say no, it’s your stuff, I don’t know what it’s worth. So you tell me a price and whatever their price is I’ll, be honest with you, it’s always too high. I will never pay what they say. Right is their initial offering you know, so I always come down from there that you want to see where they’re starting that’s their starting point and I always come down from there yeah and I’m sure that gentleman did quite a bit of negotiating before you walk up With a hundred Randall date knives, but no, but so collecting so for your purpose, yeah for buying and selling career purposes.
Jim, I would. I would take a look at what people really like what the most popular knives are: opponent stance, the Spyderco paramilitary. It’s probably the most popular knife out there I mean just everything is compared to that to a great degree and it has endless variations of color and steel material, and so you could, you could decide. Well, I’m going to start making money on buying and selling paramilitaries.
There’s a whole crowd of people out there who love that knife and collect that knife. So I don’t think it’s sleazy to inject yourself into into a community of buyers and sellers from one-thirty draw knife right. Well, you most people specialize in something and then you know they start with something and then they branch out from there. So right, you know it’s kind of what I did am I buying and selling.
You know we’ve kind of started with one thing to specialize in it before I moved on to another category. Of course, you don’t really turn down a good bargain or good buy if you come across it and something that you’re not familiar with, but which doesn’t tend to specialize in certain things right. So the Spyderco or military tactical kind of knives might be a a good place to start for someone looking for investment potential or buying and selling, and to to kind of increase their collection yeah.
Yes, I think, if you, you can always resell a paramilitary team. That’s the model, that’s a good point: you there there are certain knives, you can always sell and certain knives you’re not going to lose too much money on. In my experience, the zero tolerance and ives always resell for a nice price. Okay, but one thing I wanted to get to before we before we veer is part of my collecting compulsion.
Is I get enthusiastic about the designs of certain designers and makers and their designs just resonate with me? Okay, you know in us in a way that you cannot put your finger on. Okay, tell me tell me just just like any great part, for instance designer of this knife. This is a 0 for 6 to buy ZT designed by dimitri syncovich she’s, a belarusian designer and maker, who makes incredibly in, in my estimation, incredibly beautiful, knives, incredibly beautiful designs, but without Kershaw and their and their upscale ZT models.
I would never be able to afford anything of his. I wouldn’t be able to have I own three of his designs. I would never be able to have them in my pocket without that opportunity. Same goes for this. This is a bokor lateralis. It’s a beautiful knife by JB stout. These are custom, fully custom knives unless you buy this production version and they go for 1,500 bucks. I can’t do that Wow, but I can do $ 60 from bokor.
So all these not this, this knife – this is the an automatic knife. I’ve mentioned it before it’s the protec rocaille and this checks two boxes in my collecting categories. It’s unique in that it’s my only side, opening automatic and it’s designed by Les George, a knife maker and designer that I really admire whose knives are a little bit out of my reach. But this protec is not so. These designers have collaborations with production companies, and it’s a really good thing, and you can.
You can put together a really nice collection of really state-of-the-art top-end designs without breaking the bank run ompletely right, I mean yeah interesting point. Maybe at some point a future show be kind of interesting to talk about designers and designs, and you know how does one become a top knife designer I mean you know some of those things, but the interesting question that popped in my mind when you were talking About the designers and a couple of the knives like this one here, you pointed to which one was this one: that’s the ZT, 0.
4. 6. Okay, it doesn’t look like any of the other knives you brought with you. It’s got more of a kind of Lanka. It’s almost like a bent handle you, I mean it’s kind of a you know, kind of comes up to a point in the middle kind of it’s got a little slight angle. It’s it’s kind of, futuristic, modernistic. You know it’s got kind of a cool shape, cool design. At what point does the designer design come back to what the collector wants or the the end user needs and a knife? I mean: how does that mesh together, hi? That is a very good question.
So, even though this knife, the 0 for 6, as you mentioned it, has this upswept persian style blade, it’s got this sort of bent pistol grip, handle. It presents the blade at an interesting angle in your hands. It’s got all these chamfers and this beautiful material. To me, I look at this and I see a designer who was successful in expressing himself in a product. It’s a very graceful if there’s nothing on this knife to Nene.
That looks out of place to my eye, but then you take a look at this knife, which is also a zero tolerance, maybe a bit of a fanboy, but I love zero tolerance. This is designed by a Brazilian designer called Gustavo to Cheney or searching not sure, and this is the zero zero five five and this knife. It looks like a stealth fighter to me as a Star Wars, like look almost like a jet fighter. Yeah, it’s got angles and facets.
It’s got an unnecessarily but beautifully compound ground blade. It’s got this unique opening mechanism, it’s like a flipper, but it was inspired by the the trigger mechanism of a revolver, and so this is 100 % about the expression of the design. The designer was going for something unique, obviously, and they really came up with it. But when you open it when the end user opens it this very, very, very pointy, but which you definitely break glass with digs into your palms, the the jimping and the hard edge on the side of this little triggering mechanism that opens the blade is, is pretty Stout and and it kind of hurts your fingers and then you have to pull back hard enough, that it jams this into your hand and what I’m getting at is.
Is it’s not the most comfortable thing to deploy and then, when it’s open, it’s really only comfortable in this standard forward grip, you put it in reverse grip. You got this sharp thing on your thumb. You know it’s just you put it in. I guess you could use it in this grip to this reverse grip, but my point is: this: did not take much into account with the end users, comfort. This was way more about producing a really unique and cool-looking knife that functions and, and this checks all the boxes, so is that that one built more for just the collectability versus usability? Yes, this is pocket jewelry yeah.
You know. This is something that I, this is new to me Jim, so I I know that I’m going to carry it right, but it won’t be. It won’t be one that I carry after the after the honeymoon phase. I won’t carry it that much because it is more of a showpiece okay, and so you collect both functional and usable as well as design. Aesthetic, yes, yeah. Okay, all right a lot more we could get into. I guess need to kind of wrap it up here before we get into our ships on the night, where you’re going to talk about a new knife in your collection, the ZT double zero 55 and what we’re just talking about.
We are talking about how you want to kind of wrap up this. This section here on your collection and kind of talking about needs versus wants, and in user in user need versus this designer. Okay, apparently had some come some needs of himself. It doesn’t necessarily translate philia needs of his own all right. Well, this is going to sound a little self-serving, but once you get over the weirdness of being a collector because it is weird and I’ll give you a, for instance, a dear old friend of mine, may she rest in peace, had a beautiful office and around her Beautiful office she had a collection of little glass penguins that I always thought was odd, might include penguins because I like them, they make me happy okay, yeah, and I thought that was weird and then one day I looked at my pocket knife collection.
I realized wait! A sec I collect the pocket knives. That makes you happy, though, either they make me happy and most people probably think it’s weirder than collecting glass penguins. So once you admit that you’re a collector once you admit your knife junky once once you admit your knife junky, then then the world really opens up to you. You can start start looking for what do I need and buy that stuff? What do I really like? What do I really want, and you can start budgeting things out? It’s a it’s a huge knife world and you can these designs by these designers.
If you’re interested in them, they can mostly you can get most of them for a budget to mid-range to high-end production. All the way to to custom so that the world is really opened up to collect we’d like to hear from you about what you collect. What you look for in a knife is it I want it or I need it or are there certain designers? You look for give us a call on the listener line at seven, two, four or four six, six, four, four, eight seven at seven, two, four, four, six, six, four, four, eight seven! Let us know kind of what you collect, why you collect them, and you may hear your cell phone upcoming issue or episode of the knife.
Junkie, podcast, that’s right and all opinions are welcome, buy, sell trade, keep the addiction healthy and justified ships in the night. My recent purchase of the zero tolerance, zero zero five five, a collaboration with innovative Brazilian knife maker Gustavo two Cheney – was born purely of FOMO or fear of missing out ZT announced it would be discontinuing the manufacturer of the zero zero five five and all the online Retailers started announcing a sale price on it, so its purchase became a moral imperative.
I collect knives for three basic purposes, one as weapons, two as users and three for their design. This third purpose design includes different and unique designs from makers whose custom knives. I cannot afford the ZT zero zero. Five five falls squarely in this category. It looks like no other knife in your collection unless you have a custom, airborne folder on which it was based. The very sculpted and angular titanium handle looks like a futurist painting and the compound ground blade looks like the wing of some future stealth fighter.
It also employs two cheney zone: s LT flipping mechanism, a spring-loaded triggering mechanism inspired by the internals of a Smith & Wesson revolver. Ok, let’s get this out of the way it’s a ZT, which means it’s centered blade is razor. Sharp lockup is rock-solid. There’s zero blade play and the fit and finish is outstanding. Deployment is interesting. Different I’ve heard reviewers indicate that once you ready the spring-loaded SLT flipper, it deploys like a regular flipper.
Well, I beg to differ the blade whips out for sure, but it feels like an extra mechanical element of the retractable trigger slows it down just slightly. Adding to this is the extra sound that comes from the trigger spring slapping it back into place, concurrent with lockup. I, like it, this knife sounds cool, but it’s different from a regular flipper. Together, all these unique elements make one super cool super uncomfortable pocket knife.
I would consider this a problem if I intended the ZT 0, 0, 5 5 to be a user rather than pocket. Jewelry, which is what it is when the blade is deployed – and you have the knife in a standard forward grip, it’s good to go, but the Devils in the deployment when pulling the SLT flipper, which requires a strong light switch motion. You may experience finger discomfort from the triggers small size, hard edges and jimping.
You also may find discomfort in the quite pointy handle, but digging deeply into your palm as you study it to flip, but hey it’s a knife and an art knife at that. So it’s all on me, I’m no mama Luke! I can take a look at a picture of a pointy and angular knife handle and know it’s not just going to melt in my hand and feel great. But the damn thing feels great to my eyes and to my need for endless variety and uniqueness, and that’s why I bought it and that’s why I’ll keep it.
Nonetheless, the secondary market prices go through the roof, and I find I’m sitting on a gold mine how’d. You like that upgrade on ships in the night. Now here’s more of the knife, junkie, podcast, all right Bob, the zt0 0:55 got a letter airtime in this show being the ships of the night. We talked about it a lot in the the main part of the show, but you know again pretty cool-looking my thing: yeah, I’m in the honeymoon phase.
Jenna, that’s what happens about okay, so wrapping up your collection, but really this is for all knife collectors that we’re talking about just kind of using yours as a point of reference needs wants in user needs. Designer needs a lot of factors, the aesthetics, how it looks, how it feels how it uses kind of kind of wrap it up for us when we’re talking about knife collecting in a broad sense. Okay, I feel, like I covered most of that stuff, pretty well what I, what I would like to say is that to people who are new to collecting, don’t forget, there’s a vibrant, secondary market, look at blade forums.
Look at the usual suspects network. There are plenty of places to buy knives used, look at eBay. This is a great opportunity to get your hands on a previously loved knife and to really try out and you might not want to drop the full the whole cost on a branding knife. So don’t forget about the secondary market. Mark also, don’t forget that you can sell knives that you have that you don’t use that you don’t want anymore on that same market, just join blade forums and just be straightforward with people.
Let them know exactly what they’re buying when you describe it, make sure that when you buy a knife, you keep the box and all the internal paperwork, all the all the stuff that comes with another and then, if you think you might be selling it down the Road because you’re just buying it to try it out. Well, don’t use it too hard right. You know and be straight straight forward with Bieber or Telenor.
He got and call the knife chunky. If you don’t want to call the listener line. You have a question comment. Please seven two four, four: six, six, four four eight seven Bob mentioned eBay. If you’re looking for a knife on ebay, you can visit ebay, the knife, junkie.Com, that’s ebay, dot the knife junkie.Com and find your your used or collectible knives there, and I may find find a good bargain. Thanks for listening to episode, number five of the knife – junky podcast, i’m jim person and i’m bob DeMarco thanks for listening and please give us a visit at the knife junkie.
Com thanks for listening to the knife, junky podcast, if you enjoyed the show please rate and review With review the podcast calm for show notes for today’s episode, additional resources and to listen to past episodes visit our website the knife junkie, calm. You can also read our latest articles on YouTube at the knife. Junkie.Com, slash youtube check out some great knife photos on the knife: junkie, calm, slash, instagram and join our facebook group at the knife.
Junkie.Com slash facebook and if you have a question or comment, email them to Bob at the knife, junkie, calm or call our 24/7 listener line at seven, two, four, four, six, six, four, four, eight seven and you may hear your comment or question answered on an upcoming Episode of the knife – junkie, podcast
Knives and daggers are awesome! Plain and simple, right? Let me say, I enjoy my dagger collection with a little music playing in the background.
Today we’re going to talk about ubersuggest, which is a really great tool. Now I’m a search engine, optimization specialist, an SEO specialist and have been for many years for over 15 years, and so when I’m approaching my research for Amazon, I approach it just like I do for ranking a website on Google’s front page for business for a client Or anyone like that and so uber suggests, has been a tool.
That’s been around for a long long time, and the cool part is is that Neil Patel who’s one of the leading search engine, optimization specialists online purchased ubersuggest a few years ago, and when Google AdWords changed their keyword tool Neil jumped in and made his tool better. So all I can say is uber suggests, is a great tool and you’ll see why in just a moment you type in uber suggest and the first results should be Neil Patel’s, uber it’ll, say Neil Patel, calm, boobers suggest and when you click on that it’ll take You to this page and you can read about what it does, and it actually does quite a lot of things.
So it’s well worth it if you do understand, search engine optimization and also, if you want to expand your brand and the books that you’re making maybe you’re going to brand your books, and you want to build out the brand’s domain. You want to buy the URL. You want to build a website for that brand and you really want to build that brand up so that you’re, not just a you, know, shot in the dark kind of book creator, but you actually are building a long-term business asset, then understanding how to rank your Books and rank your website, that’s related to your brand, is going to be a value so understanding a little bit about this.
While it’s advanced topics creating low content books is all fun and games. But if you want to make it a long-term business, then you do need to think long term strategies as people like to say, if you treat low content business like a hobby, it’s going to pay you like a hobby. If you treat your low content book business like a business, then it can begin to pay. You like a business within the you know two or three years down the road.
If you built it the right way. So, let’s take a look at what uber suggests gives to us just really quickly as an overview, so you can come back and play with this tool. I typed in the words for women, which I’ve been pretty much just typing in as our search phrase for most of these tools, and the first thing that you see here is some very important information. Our search volume is a little bit low.
The search difficulty is medium, meaning that there’s room for me to really build in this marketplace. For this word, the paint difficulty is hard. So if I was going to try and buy Google ad ads, then it would be challenging for me to dominate in this. So that also might indicate that this is a very challenging word to rank for in Amazon as well. So this paid difficulty kind of also indicates that it’s a challenging word in Amazon to this cost-per-click really doesn’t have much to do with us, because in Amazon our keywords cost a lot different using Amazon tools.
So if you’re going to be running, Google Ads, that’s a whole different story, but that’s beyond the scope of this particular training. The nice thing that I see here is a tool that I’m going to also talk about, which is Google Trends, and this is giving me the trending results. So there’s overall, 2,400 searches per month. But really what it’s showing me is that the most times that this Crest’s is obviously around the Christmas rush, so quarter four is where this starts taking and that’s the whole reason why, when you’re building your low content books, if you don’t have sales, you know consistently All throughout the year just know that you’re building your business for that big present that you’re going to get in q4.
So you really want to be building an arsenal of your journals so that in q4 you’re going to have enough that you really can make some decent sales and actually that’s when the bulk of your money will be made. So you might sell you know to journals. A day or three journals of a journal a day during the rest of the year and obviously, if you have a thousand journals and you’re selling to journals a day, that’s 2,000 journals at $ 2, a piece you can do the math on that.
Normally, a person’s going to sell between 10 to 20 % of their overall inventory of journals. So you do need to have enough journals to really be able to make this a profitable business, but also know that if you’re selling to journals in May, that same journal may be selling 10, 20, 30, 40 or 50 a day during the Christmas rush. So you really want to position yourself for maximum maximum results for q4, so journals for women.
If we’re going to be creating our journals for women, then we do want to make them with a focus of selling them around the Christmas holidays. As gifts journals for women, it also gives me my search results journals on women’s health. Now that’s an interesting thing, because there’s zero search volume here and when we’re talking about zero search volume, it is something to think about if I really wanted to make a journal.
For you know, women who have diabetes or some other sort of health related thing that we might really want to consider what we’re going to be writing about now. This is a wonder full thing here: it’s giving me the keyword, competitive research for all of these different places where journals for women are ranking. So now I can click on the Etsy marketplace and it’s going to open and tell me all of these wonderful keywords that I have so if you are doing any sort of printables in the Etsy marketplace, this Intel is hugely valuable for you.
It gives me social shares, which don’t have many that’s interesting, but this estimated visits for journals for women is very valuable. Christian books. Comics shows me all these great places that I can go and research where people are selling journals for women, that I can get ideas for cover art for interiors and for lots of other things. So I think you can begin to see, as you click around and click down into these different search results.
Obviously there’s just too much to really go into. But if you’re typing, in your own personal phrase, just feel free to click around and play and look at all these different categories, it’s giving me the Amazon bestseller results. It’s also giving me some of the top sellers on Amazon, but it’s also giving me access to all of these other websites where I can do research, and that is worth its price and gold as far as I’m concerned for the value of this website.
So again, this is uber suggest it’s neil Patel’s keyword tool and it’s far beyond just an SEO tool. It gives me competitive research. Excuse me, it gives me all kinds of information that I can use as I’m researching to really make sure that my books are not just going to appeal to people, but also gives me lots of ideas of book. Interiors book covers and other competent that I can look at to get ideas from so hopefully, you’ve learned a little bit about ubersuggest and the value of using this tool for your low content.
Book journey have fun, have fun, searching and hopefully I’ll see. You in my free group have a great day bye, bye,
I listen before I even get into this man she’ll or drop a like and she subscribe hit that they were notification. But let me know if you want me to do more type of articles like this in the comments to get me obviously active on to off. Make follow me a proper works and in a debate recently about us artists and if they promote in the songs when they do collaborations or ukrs.
So I’ve seen a lot of people be offended by this. Going around saying how the US don’t respect us, and these type of things and part of that is true – that you haven’t got the value first year to genuinely catch these los eyes. We get me and even when it is genuine, you get people questioning like they do with Drake get me so it’s kind of a lose-lose situation. Where is ways, but why don’t you sis collaborations when they do something UK art and a simple answer? Is they don’t pay for in the US? The services are different.
Like in the UK, we do songs, we slap on Instagram these type of things. If you don’t do it, it seem as a disc cool, but in the US is totally different and I’ll lean on Kevin Hart, for example, in 2015, when you did the wedding ring off, maybe he oxd Sony for extra money to promote on the social media, because That wasn’t in his contract. Obviously the Sony reps weren’t happy about it. He loves meat and whatever else, but he basically explained listen.
I’ve got my friends like. I know he might target audiences. If you want me to promote something to my target audience, you’re going to have to pay that’s how US artists and influences actors etc, he thinks so example when play Browns doing a song with young doe for the plug Records. Album go get that s out now, quick plug pun intended. Obviously, the plug are paying young doe for the best and obviously they’re not paying for the problem, like the promo, probably costs more than yes for feature does because of how many fans they’ve got access to and when you think about it, yeah.
Alright, I’m part of song, why not promoting it, but really and truly only person that stands to gain anything from that USR is promoting a song. Is the UK artists which the US fans don’t know or international fans, don’t know about or the record label that they’ve done it for so it’s all about that there’s certain times where I’ve wanted, to example, be a mixtape magnet spot. I was at 5k followers.
It didn’t make sense for me to be on a blog, so I work hard or get into a better position. Then you see me and lead to the V. I do a review at in the last year, so it’s not about being offended or disrespecting. It’s more about what value do you bring to the situation played probably got paid to do that record, but in the UK is custom when your parts I push in the US is not that, and these artists pay PR companies to get their music further out.
That’s what these artists, tweet and out the song is it’s a PR service to get me, so you like just got ta. Remember that it’s not about disrespecting it’s not about them, not respecting the songs car, even in the tory lanez and leave small song. You see Tori singing along with the chorus and nice paws never used to see that back in a day because they really didn’t care. It’s a business. At the end of the day, we’ve got a maximize as much of our business as possible because it’s not as much money in just selling records these days to get me.
So if he ain’t pay for the pro-war artists in America is not going to you out and the argument I’ve seen on social media is are if it was a USI, they would have tweeted it out. You don’t know if that us RS has paid for the promo, and the harsh truth is that us is, is probably going to be more known than any of our UK. I see for me, especially in the US and overseas, in certain places outside of Europe.
So, being that America is a big country, you want people to spread the message to you and all of these things it’s. We are a collaboration from the US side cause lately when it comes time for the return. I look at these ice-t swaps, where they don’t get paid, but all right you’ll do something for me that same artists will follow suit. They get you scratch. My back. I scratch yours, but when it comes to us, people said yeah, louder, us clubs.
I agree man. Let’s focus on building the scene, but then we’ll draw a frozen spot in the UK, reacting with DBE drifting with D 1. As our artists, like that, that’s open we’re getting more and more chart success pick up j1. So the same way we made that Alex from Glastonbury – and I may do a article on that say we made him blow up. You can leave that for the arch that we fucked. If you get me so I just wanted to explain this.
Basically, I’ve seen a lot of people get mad for no reason, a lot of entitlement, and I really don’t have to promote the song for me. So my two cents you for me. Let me know you guys think in the comments below do you disagree. You think they should be doing it regardless. Let’s have a debate drop the comments below make sure you check out. My latest reactions latest vlog, which is the behind the scenes of TV parodies, go check there and there’s also freebies on the blog.
It’s a share. This article up in a social media, get people to join in on a conversation and yeah man up in walks drew salmon Cole I’m happy summer.
No importa qué tipo de negocio tú tengas. Si es que tienes un multinivel, o un negocio físico local si quizás eres, un profesional y vende sus servicios de manera física, o por internet si es un coach consultor autor de libros conferencista si vendes info productos si haces marketing de afiliados; no importa si tu quieres Conseguir más clientes en la era: digital no vas, a necesitar usar vídeos porque todo el mundo, está viendo, vídeos hoy, en día y si quieres que vean tus vídeos vas a necesitar posicionar los en los buscadores como youtube y google hace poco descubrimos una metodología.
Que nos ha permitido en menos de dos semanas posicionar más de 72 vídeos en las primeras páginas de hecho hasta que descubrimos esta metodología éramos personas totalmente desconocidas en el internet decir que esto ha revolucionado la manera en la cual, estamos consiguiendo clientes porque hoy en día Estamos consiguiendo más clientes que nunca para nuestros negocios la invitación es a que tú también, puedas hacerte, parte de este programa en donde te vamos, a compartir como tú puedes empezar, a posicionar tus vídeos en youtube; conseguir más clientes, hacerte, famoso literalmente en el mundo del internet Ya, sea como persona, individual como, negocio, o empresa vas, a necesitar esto nosotros en alquimia de instituto ya, tenemos varios años entrenando, a profesionales y empresarios, a vender más en el mundo, de los negocios en internet si quieres aprender todos estos detalles debajo de este vídeo te Voy, a compartir un enlace en donde te vamos a compartir el método, para posicionar más de 72, vídeos en youtube el que nosotros y nuestros, clientes están, utilizando ya, lo sabes debajo de este vídeo puedes ir ahora mismo para conocer, este método, ver, los vídeos entrenarte al Respecto vas a conocer cómo optimizar sus vídeos cómo posicionar, los en las primeras páginas cómo hacer que cientos miles de personas conozcan esto y estén preguntando por tus productos y servicios todo todo el tiempo, esto es el método youtube se ve debajo de este vídeo ahora mismo.
Para conocer todos estos secretos todas estas estrategias que nosotros mismos estamos usando y que te van, a hacer vender muchísimo más dinero de ahora mismo debajo y nos vemos, ahí adentro, [, Música, ],
First of all, we’re going into you know: we’ve gotten into started going into CSS and with CSS. You really have a lot of power to do a lot with the appearance of the page, and we want to make sure that what we do doesn’t detract from the content of the page, but compliments that it complements it and enhances it.
So it’s a good time to have the discussion about design the other good reason to talk about design. Now is that probably thursday this week and I will see how it goes – um, maybe possibly today or Thursday, we’ll talk about the project and what you need to do to get the project done, because it’s not too soon to start thinking about it, and I always Say it – and you know remember this: I we have it on tape or in a tape boy.
How old am I we have it recorded and in we can go back and play this around May when I say that Mei will come sooner than you think all right, and so it’s never too early to start thinking about your project. So it’s important for us to talk about the project and what you need to do for the project. But before we do that, it’s a good idea for us to sort of come up with guidelines for what constitutes well designed web pages.
And that’s one of your assignments to come up with some pages and some reasons why? And I also think it’s important to discuss it in class and we could do this by looking at good examples and or bad examples, because we find something that is good. Well, we can learn from it. We find something as bad. We can learn from it. We can learn what not to do all right and almost you know the flip side of the same coin.
So last time we were looking at some good and bad websites. Does anyone have any more websites that they would like to bring up as examples of either good or bad? We went for a few of them, alright, fair enough. We went over a few last time. What I like you to do is I, like you to think of websites that you visit often alright, just think of websites you visit often and let’s not think in terms of good and bad design, but let’s talk or think about websites that you visit.
Often, why do you visit those sites? What’s an example of a site that you visit? Often, yes, unemployment, site, okay, and why do you visit that often okay have to file every Sunday. So in that case, there is a site that you can use to perform a service that you need to use all right and – and you need to do it weekly and it provides the service that you need need to use other sites that you visit espn.
Com and Why do you go there, news all right, any other ones? No one ever visits any website except those two people, okay, go ahead, canvas all right! Well. Why? Because again, you need to do your assignments to get your homework in and so on anything else. It doesn’t have to be, it doesn’t have to be something that you think is going to sound impressive. I mean it can be something you know, Wikipedia Facebook, YouTube, Instagram, maybe and so on.
All right. The first thing that I want to get across is the sites that you visit most often and the size of use that you go and you stay on um you probably go to because they provide either good content content that you need or want or services that You need or what all right – and this, in my mind, is sort of the first rule of web design and again I rather rather call them guidelines and rules, because really every problem is a different problem and therefore it’s hard to come up with some observations that Are true for every single website, but this might be one of them and it’s usually said this way and I’ll give you two versions of it and you can pick the version that you like content.
Is king alternately. You don’t like that, one, you can say: content is queen all right either. One. The point is, is that we visit websites not to admire how pretty they are all right. We don’t go to websites because they’re well-designed we go to websites because they either have content or services like Google search, for example, on Facebook. That kind of thing they provide you a service or they provide you content, something at you either want or need.
That’s why? You visit websites all right so when we talk about design, that ought to be the first thing that we consider is the content all right. Some people try to separate content from design. I don’t think it’s possible to do that. The content and having good content is an important part of design. Remember when I speak about design, I’m not just talking about planning out the way it’s going to look and what fonts are going to use arm and what colors are going to use and what images you’re going to use and how it’s going to be laid out.
That’s a part of design, but when I talk about design, I talk about the whole act of planning out what your website is going to be all right. That involves things such as determining who your audience is all right, determining what is important to those members of your audience and then figuring out how to arrange the content in a way that will make it easy for them to find what it is. They’re. Looking for all right, so if we start out with one killer content, our design and our technical skills support that it would be like, let’s see if I can do it with markers.
No, I didn’t want that. There’s design, there’s technical skills, and here is content here – is content yay. Alright, one of those two things fails: the design fails, boom becomes useless, your technical skills fail boom, it becomes useless, so our technical skills and our design, our visual design, our layout, is meant to support the content and enhance the content all right, so technical skills were Dressing in class – and we have been since day one right – technical skills – are learning the different languages learning HTML.
What does a web page consists of? You know what are the tags that we use on webpages? What are tags? How do you nest tags? What are attributes? How do I make a link? How do I make a heading? How do I make a paragraph then CSS, all right, which is how our page is going to look? How are we going to designate what part of our page is the heading section and so on? Finally, a third thing is JavaScript, which we will touch on at the very end of this class design is about how the page is going to be laid out.
What the appearance of the page is, and so on these things support the content. In other words, they should not get in the way of the content, but they should support the content all right. So, let’s come up with you. Let’s come up with some general characteristics of a well designed website, starting with the assumption that the that the website has good content that people are interested in. How can we make a design than to complement that content or enhance that content? What are some things that we can do? Okay, exactly number one.
We can put emphasis on important stuff, first of all, important to who important, probably to the audience right now. It might be also you might want to emphasize stuff that’s important to the organization as well. Right if I was doing a website for a nonprofit organization, one of their primary goals is going to be to get a lot of donations right. So I want to emphasize donations because that’s important to the organization but emphasizing emphasis on important stuff, both for the audience and the organization.
And when I talk about organization I am talking about arm whoever’s, making the site or whoever is having a site made for them. So it could be, a business could be an individual’s portfolio right. It could be a fan club of some, a fan page for some artist or musician or whatever could be a nonprofit organization could be a school. So that’s what I mean when I say organization. How can we put emphasis on the important things? Okay, number one? We can use CSS formatting or things such as the size, what’s another way that we could emphasize something on the page.
I will call this the page organization and layout and things such as headers and so on plus other ways that we can emphasize stuff, color plus other ways that we can emphasize stuff positioning and this one’s subtle. The next one that i’m going to add. We can emphasize stuff by being careful about what we put on the page along with it all right. For example, if I were to have a web page, they had 20 pictures on it, which one of those 20 pictures would be emphasized.
Well, maybe the biggest one or the one that was on the top or whatever. But the point is, is that there would be other things that would potentially distract you from the thing you want to emphasize. So one way that you can emphasize something is by limiting what you put on the site in limiting, what’s on the site, to something that is important, all right, so choosing your content carefully. All these things that we’ve listed here are different ways.
You can emphasize something. That’s important all right: let’s go to a website, let’s go to Apple’s website, so I think it’s thing most people would consider that a fairly well designed website and, let’s take a look at it. Well, what do we notice about this page iphone success? How could we possibly miss the point of this page? We can’t there’s one thing on the page only and it’s big and it’s in your face and it’s positioned and the fonts the images all look good, all right.
So if they had three things on this page, the iphone 6, the ipad, the macbook – then there’s three things competing for your attention. In this case, there is one thing competing for your attention, which is another way of saying there really no competition for your attention. Now. They do have navigation for other stuff, but as we go through and look at, the other stuff will notice a very similar experience.
Let’s click on Mac all right. They have under mac the different models that they have. So let’s say I’m interested in a macbook pro. There’s the features of it and notice with the big images and the way that the typography is the way that the letters are and the colors really emphasizes the points that they want to make. So it’s hard to lose track. It’s hard for the loser to get buried and lose track of the important stuff on a page like this, because there’s so little of it and it’s laid out so sparsely that’s another way that you actually can put emphasis is by putting blank space on the page.
All right, sometimes that’s called white space. It’s called white space, regardless that the color is actually white or if the color would be gray or whatever it’s still called white space. So there’s a paragraph and again a lot of space around the paragraph, a couple of lines that are very big: how many colors do they use on this page? Well, it was black and white. There is other than the images.
We won’t count that there’s blue. What are the blue represent links? You know that immediately, don’t have to think about it. There’s a couple of shades of gray they’re doing that allows the separation. If these were both the same color, they would sort of smash together in your mind, but by using slightly different colors, and then they use pictures now. The interesting thing is: there’s a lot of stuff on this page.
There’s a lot of links. There’s the links along the top of the page there’s a whole mess of links on the bottom of the page, but the design is such that they put the most important stuff boom for this page right out in front of you. Let’s go to a competing computer company. All right, let’s go to, will be a good competitor. I’m thinking eventually a hardware company HP, probably HP com, but i’m going to make sure – and let’s notice already in my mind, that when you go to their home page of their store, have this they have a display.
They have a desktop. They have a touch laptop laptop printer media display and so on. If I go to desktops business elite and so on, there’s just more stuff on this than there is on the ample now. Let me ask the question: does that mean that the apple site is better designed than HP, not necessarily all right? What is the difference? What do you think the difference boils down to between HP site and apple site president’s day sale all right besides that Apple? Never as sales, so that one’s a no-brainer all right, what is what’s the difference between the offerings of HP and Apple as far as the hardware that they sell HP sells a lot more options exactly you want to buy a macbook pro.
How many choices do you have a couple? There’s the 13-inch there’s a 15 inch and then for each of those there’s choices about the processor speed and all that. But there’s not like a lot of options, whereas H he does have a lot of options for all their different offerings, whether you’re talking about laptops or desktops, plus these sell printers and displays, and all that other stuff as well. Alright, so one website could look one way.
Another website could also be well designed and looked differently, because that company has different content. That company has a different story to tell Apple, is very much about directing you down a certain path. All right, there’s only a handful of options, the kind of hardware you can buy. You know how many iPhones are there versus how many Android phones are there? There’s a lot of Android phones where there’s probably two or three iphone models that you could buy right now, all right, four or five, maybe at most all right so ample as a company has one message: we are simple: we will directly direct you down the path That that that you want to go to get you to purchase the thing that you want, whereas HP has a different strategy as a company that we are a company that offers a whole bunch of different hardware, all right, and we give you options as far as What to get so they’re not going to be designed in the same way all right if HP tried to take the approach that Apple did now, let’s go and look at HP, desktops, there’s say 20 of them at least, and there’s a load more button and a Load more button and so on.
If HP tried the approach that Apple did where they showed 11 model per page, they would have dozens of pages just in a desktop section itself, all right, so they organized their content in a different way in a way that makes sense for the product that they’re Selling as opposed to the product of the Apple is selling, so both ways could be equally good for the kind of content that they’re trying to portray, even though, ultimately, the pages look very different, all right so HP has to take a different approach of emphasizing what They want you to see all right.
They want you to see the variety of choices and help you navigate through the myriad of choices, whereas Apple has a limited number of choices and they will. I really want to hit you hard with each choice that you have because there’s not that many choices. Okay, so just with this one topic emphasis on important stuff, we can see that that can be done all sorts of different ways. It can be done by choosing what content we have.
It can be done by the way that we position the items it can be done by the way we organize the page. It can be done by what other content we put on the page. It can be done through color, it can be done through size can be done through image and so on. So when you are talking about emphasizing the important stuff, there’s no formula for doing that, however, these are some of the things you can use your job as a web designer is to figure out, what’s going to work for your particular problem.
That’s why web design is not a one-size-fits-all approach. All right. Every organization has its own distinct strengths and weaknesses, and they want to emphasize their strings all right. That’s one of the things that the organization wants to emphasize is their strings all right and therefore the manner in which you emphasize the content on the page depends on a specific problem that you are trying to get all right.
What’s another good guideline for good web design organization, can you elaborate on that or can maybe someone else elaborate on that? Ok, I would say when we talk about organization, we can talk about two things. All right. One thing is the way the overall site is organized. The other is about how an individual page is organized all right both of these fall under the category of organization. Let’s talk about the page, how a page is organized first, all right: what are some good guidelines for organizing the information on a page? Okay, all right, the two sections of a page are obvious, and what do I mean by the sections of a page? Well we’re going to draw a page.
A typical page might look like this. You have a header on the top of the page. Maybe it has a company logo in the name of the company and the purpose of the company. Maybe you have the navigation here then maybe you have the content of the page here then. Maybe at the bottom of the page you have a footer that has other important stuff. So the first thing I would say as far as the organization of the page is it should be obvious all right now.
How do you make it obvious? Well, one way you make it obvious is to make it consistent between your pages. So, in other words, if your navigation is on the left side of the page for the most part, most your pages should have the navigation on the left side of the page. Wouldn’t really be very good if, on half the pages of navigation was over here and half the pages, it was over there or half the pages it was along the top and the other half is along the bottom, or something like that.
So you come up with a structure, the page that you implement consistently among all your pages. The other thing that you do is you emphasize the sections? How do you emphasize sections well same thing with the size, with the color, with white space, with positioning all those sorts of things that we use to emphasize? What’s the important content we can use to emphasize the different sections of the page, so we look even on Apple, which is a very bare-bones site notice that the top line, which is my main site navigation, is a black background with white or grey font.
On top of it, whereas this line, which is a sub navigation, is a white background with gray or black links on it. If we look at HP to stat sale, information is in a different color than the rest of stuff on the page, so that section pops out at us the links are along the top there’s some more links up here that are a different color, so they’re set Off to the side, and so on, so we emphasize the sections of our page.
We do that by having them consistent and use their appearance, to make clear what the sections are and be consistent about that consistency is a big thing in web development. All right, we want our pages to look consistent. We don’t want to have all of our pages, have a certain color scheme and then two or three pages look wildly different. That would be confusing to the user if they came to those pages.
Likewise, if we have the links in a certain position on a page, we should probably have those links in the same position on every page all right. Likewise, if we call something computers on one page, we shouldn’t call it hardware on another page. We should be consistent about the way we term term things notice of what we’re doing is when I talk about changing the appearance of things to make it organized and make the organization clear.
I talk about using fonts and colors, and things like that. Just like I talked about when I talked about emphasis all right. In other words, we don’t make things different colors just to look good. Obviously, we want to pick a color scheme that looks good and we want to pick funds that look good in it and that are readable. However, we also want to pick colors and fonts in a way that helps the user visually organize the way the page is laid out so you’re teaching the user that gee that blue bar that’s on the left side of the page, with silver text on it.
That’s my navigation and that visual cue will carry over from page to page to page all right and that helps them navigate around the system, all right so making the links obvious through the use of colors and formatting and so on. Now, as far as organizing the site, this can especially be a challenge when you have a lot of data on a site when you have a lot of information, a lot of pages on the site, all right, let’s talk about a sporting goods store all right.
What are some of the ways that we can organize the different pages in a sporting goods stores website? Obviously we, you know, sporting goods store, probably sells hundreds or thousands of products. We don’t want to simply have a link. You know a navigation, it has 200 links on it, each of the individual products. How can we organize those products in a way that would make sense to our users separate in two broad categories, and what would be an example, because, there’s probably more than one way we could do this? What would be one way that we would? We could separate our products in two broad categories, outdoor versus indoor, then maybe outdoor, we could separate how all right by activity, hunting fishing in running and so on, an indoor might be basketball, volleyball, etc.
We can also have outdoor warm weather activities, cold weather activities. That’s just one way, though, that we could divide up that topic. What’s another way that we could divide up the products for our sporting goods store all right, clothing, shoes equipment, so under clothing I could have tops and bottoms under bottoms. I could have you know like long pants shorts under tops. I could have sweatshirts t-shirts under shoes.
I could have running basketball and so on under equipment. I could have golf clubs, tennis, rackets and so on. What’s another way that we could divide up the products in our sporting goods store, I sport, baseball, softball, golf basketball, soccer and so on. If that had too many categories, we could break it up in the summer and winter sports or we could break it up into indoor versus outdoor sports if that would help, and so on down the line.
Other ways that we could do it, I’m not saying either these ways or any of these ways are the perfect way. All right. We could do something like buy brand. All right. All the nike stuff goes here. All the Reebok stuff goes here. All the Wilson stuff goes here and so on down the line we could separate by man, woman boy girl, all right price. We could have tennis stuff and again the interesting thing is we could mix and match right.
We could have, for example, if we separate it by type of product shoes running baseball whatever we could then separate running, buy expensive shoes, cheap shoes and so on down the line. There’s a lot of ways that we could divide this up and one nice thing about the web is you can sometimes divide things up a couple different ways, all right arm, for instance like if you used to go, though anyone that that’s old enough to remember when There were blockbuster stores right.
You know you would go into them. They would have to find one place to put a movie right. So, like the movie um Shaun of the Dead, they would have to decide. Is that a comedy or is that a horror movie right? Because they had to put it some on the shelf, all right, whereas if I had an online store like if I had Netflix or Amazon, or something like that, I could put shaun of the dead in comedy and in horror, because I didn’t have to physically put Something on a shelf same thing for an online sporting goods store all right.
I could categorize things a couple different ways if I thought that that would help people find it. Here’s the bottom line for this exercise because we’re not opening a sporting goods store. So we don’t have to have an answer to this question, but we’ve probably talked about this for 10 minutes and we came up with 12 or now three probably a half dozen different ways of categorizing the stuff, especially when you use the divisions and subdivisions and all That so any problem, any topic that you’re going to tackle on a website, there’s a bunch of different ways that you could categorize the information all right.
Your job is to pick one and which one are you going to pick? You should look at it from the perspective of your customers, all right, because they’re the ones they’re trying to find the information it doesn’t. Do you any good to categorize stuff in the way that makes sense for the store employees all right, because the store employees aren’t the one? That’s are going to be shopping on your online store all right.
Oh tennis, rackets, that is an outdoor summer. Sport equipment all right, it should be in a way, that’s obvious to the user coming in where something is going to be categorized so that they can easily find it. So, in order to do that, you have to sort of put yourself the perspective of the user. Let me tell you about one little enhancement that we’ve done and they’re working on revising Elsie’s website, but one enhancement that they did a few years back is that there are actually computer classes in a variety of different divisions.
All right at the time there was a separate business and engineering division, so there are computer classes in engineering, those computer classes in business, there’s also computer classes in arts and humanities, and there are also um computer classes in the math and science division. Well, that sort of makes it difficult for someone coming in from the outside world, because they don’t know what kind of divisions they don’t know.
How are how our college is organized as far as what courses belong in what division? You have a kid coming in from high school, maybe all they know is I like to work with computers. I want to take some computer classes. Show me all the computer classes you have well. If it was organized by academic division, then a student might look at engineering and say: well, that’s all the computer classes. I have.
I have to pick from one of those all right, so what they did is they created a separate IT page and the IT pages for people that say hey. I want to be in information technology, i’m going to go to that page and then that page will show me where to get through information on the rest of the site, all right and here’s the example of it. Computer information technology curriculum at LC and it talks about it.
It talks about all the things that you might want to do: computer science, computer security, hardware, maintenance, digital media, networking programming and software development, web development and so on. The student makes it to this page. It doesn’t matter to them that some of these things are in one division like this might be in arts and humanities. This is in math and sciences. These two are in the business and engineering division.
It doesn’t matter because this is not written from the perspective of an employee of the college that knows where what division all these things are in, but this is written from the perspective of a student that would come in or a prospective student that would come in And just want to know about all the computer programs here so when you, when you need to decide what or how you’re going to organize the content on your page, you ought to look at it from the perspective of your site, visitors.
Not from your perspective, all the most frustrating things about a website – and you hear this – a lot is, and it’s frustrating for everyone, it’s frustrating for the developers of the site and is frustrating for the viewers of the site, but a lot of times. The content is somewhere on the website, but if it can’t easily be found, then is of no use whatsoever. You know that’s typically, one of the biggest complaints that people have about websites is.
I can’t find what I’m looking for now. Maybe they can’t find what they’re? Looking for because it wasn’t there all right, whoever designed the site didn’t what content was most important to the users or maybe it’s there, but the site is just so poorly organized that is impossible to find it either way it doesn’t matter if you’re not finding the Content that you want to from the site you’re going to go somewhere else, you know, compare shopping online was shopping in the real world.
If I go to home depot and i’m looking for a ladder, let’s say I’ve driven a home depot wherever there’s a home depot. I don’t even know, but if I decided gee, I can’t find it here. I’m going to go! Look at lowes instead! Well, I’m going to have to get in my car bundle up because it’s cold outside drive, maybe across town, find a place to park and go into loaves, so I’m kind of motivated to find it.
I took the effort to go into home depot. Hey I’m going to walk around i’m going to look, I’m going to go up and down the aisles because I don’t want to drive across town to go to lowes all right, that’s how it is shopping in the actual physical world if you’re shopping online. If I can’t find something on home depot, how long does it take for me to get on to lowes website? It doesn’t take any time just do a quick google search and I’m there.
So if something is not well organized on a website, there’s no motivation for the person to try to figure out how to find it all right. The typical customer that’s coming in, there’s no more to motivation for them to struggle through a poorly designed planned site to try to find the information they want to, because there’s so many other alternatives. All right, I guess see if the exception of that would be a sight like unemployment, where you have to go and do that or like even dare I say, canvas right, you can’t say well gee, I don’t like canvas.
So I’m going to go, submit my homework on some other site. Well, you could do that, but you’re not going to get credit for it and for this class right, but for most typical consumer sites. If the site is not well organized, then people are simply going to go elsewhere to do whatever it is that they need to do all right. So organization of the site is key, and the organization comes in two varieties: the overall site, that the content is divided in a logical way to make it easy for the people on the outside world to find it and at each individual page.
It’s obvious what the different sections of the page are and what the different sections mean and represent okay, thursday, we’ll talk about a few more of these guidelines and then we’ll get into what you need to do for your project and that will probably take all day Thursday, and probably into Tuesday of next week, all right we’ll see you up in lamb,
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