I do come from a Background in media production and the tools are becoming increasingly Accessible to people with varying skill levels and budget Today I want to walk you through a Typical production process and outline some options you have and Things you’ll want to consider as you develop your media assets, Whether you are working solo or in a Team for some items you’ll want to determine the beginning up your process.
The first of these is a deadline which Will allow you to set some limits on the scale of your production while giving you and your team members a Basic idea, how much time they will need to commit to the project Setting milestone dates will help you Hold people accountable, while identifying potential problems that may Delay the launch your course You will need to evaluate your available Resources before venturing too far into the production process, These include equipment and locations.
Where your recorder work But oftentimes, the largest factor, is People’s time Identifying available assets early will allow you to either Scale your production accordingly or to secure additional resources. If Needed A positive thing is that production options are continually Becoming more numerous, while the associated costs are Decreasing Software and hardware has been dropping in price becoming more accessible for both the cost.
Perspective and the technical knowledge that it needed to operate the equipment, It is possible to spend tens of Thousands of dollars on a single camera, but an iPad or webcam are also very Capable cameras that are fraction of the cost Today there are many mediums you can use. To convey your message and each will have unique attributes: A Simple screen recording with a voiceover may be suitable to present your material or you may wish to record a live.
Presentation that you’re already going to make You could record in various settings. Like a studio, classroom outdoors or at your desk, You may wish to Utilize services, like Skype, Google, Hangouts and you can perform Interviews or at interactive course content Each Course is going to be a little different, so I would encourage you to start with An ideal concept of how you would like to Convey a message Then work with your team working your personal constraints to Determine the most effective way to reach those goals You likely to make some concessions.
Along the way, but will open up the opportunity to get the most from your Resources When you have a good idea about the Scope of your project, you can outline a workflow to make the production process progress. Efficiently, You will have a large amount of content and you may be working with many other People in the process of creating your message Identify who is responsible for creating Different aspects of the content and structure, your scheduling to allow multiple People to be working concurrently, This man, boss, segmenting the process by Modules our week to week Using an example from Our advanced chemistry MOOC, our instructors would construct a Presentation then record lectures and supplemental articles in batches After the recording they would develop.
Practice problems to include, while continuing to develop PowerPoint slides for subsequent Lectures As the media specialist, I would process the recordings and make any Necessary tweaks to ensure audio and visual consistency for uploading the articles to the Coursera platform. When a article was finalized, I would inform an intern who was Responsible for captioning Our course designer would then update the Mooc web pages, with relevant links to articles PDF and transcripts Along the way we would meet as a team to Discuss the workflow scheduling We would identify any outstanding problems.
And evaluate our MOOC site to ensure the pages were visually intuitive, with logical Navigation, All these steps were managed with a shared Google spreadsheet, where we could label the state a each Lesson as well as at project notes. Ultimately, this process allowed each Team member to keep a steady amount of work in their cue, which helped us to achieve our overall Project deadlines Once you’ve laid the foundation for your Overall project, you can start the pre-production process, Depending on the format you are recording.
This can vary greatly. One of the goals during pre-production Is to make sure that time is used effectively As more people are added to your production. The importance of good time management increases, Some people are natural presenters, but Most individuals will need to review their content or script multiple times. Before recording This will allow you to practice your Delivery appear more natural to your audience, but it hopefully reduce the amount of retakes Needed For simple screen recording the pre-production is limited, but you still want to make sure your PowerPoint and other Assets are free from typos and that you’re comfortable with the Material, You have more flexibility to pause or edit screen recordings and Other type of recordings, but a single read through before the Actual recording could benefit you greatly.
You may want to spend some time with the Recording equipment for that you’re able to make a high quality product while not being distracted by the Technical difficulties For demonstrations and classroom Settings you could be working with a article crew or it could be shot by an individual Outlining requirements prior to recording will help you or your crew prepare Cameras lights, microphones as well as know how everything will need To be positioned, Even if you’re doing a production, solo, It is important to make an equipment checklist to keep yourself organized.
It will also help you identify things. Like batteries, recording media and cabling, that could be easy to Overlook A studio production can be very similar to a field production, but most equipment stays in place. It’s Still important to discuss the production process to help people with Scheduling who are assisting you With proper preparation, a studio can be Ready as soon as you arrive, but this is contingent on relaying Appropriate information prior to the shoot During the production is when all the Prep work we have been talking about really begins to pay off When you’re working with a production.
Crew are on your own. The goal is still the same: to make Everything look and sound as good as possible, While taking the least amount of time to Record Lets quickly go over some recording basics that can greatly Improve your final product, Most recordings will have some form of audio, While the way you capture audio may very greatly. You want to make sure your input level Set appropriately, if it is too low, your audience might not Be able to hear even if they increased their volume output and the levels will probably be Inconsistent, if you include other piece of content in your presentation, low levels can be corrected to a degree.
And editing, but it’s always best to get it right. The first time to streamline Post-Production and I have the highest quality source: Files levels that are set to high generally cannot be corrected afterwards, since over certain amplitude, the Characteristics of the sound are altered, resulting in permanent Distortion, most recording programs will show an input level meter. His whopper for a plea have a nominal Level indicator with added color warnings.
When you speak, you should typically hit The nominal indicator, but BC read this – indicates level peaking. With the store Shin being likely and generally a sign that your input Level should be adjusted lower if people are appearing on camera, proper Lighting will greatly improve one’s appearance. I won’t go too far in depth and if the Subject but a typical single person, shooter will contest up to 3 or four point lighting.
A two-point laying setup consists of a Key light for primary elimination and a weaker felt, like the Prophet Shadows with each typically being placed at a 45 degree angle, pointing at your Subject: third light as a backlight that helps Add definition to the shoulders and hair while the fourth white eliminates the Background these are just the basics and much more Information can be found on the internet if you wish to dig deeper camera.
Placement can affect how you were able to frame a Shot and can be contingent on your setting, but I’ll discuss a few Options a standard shot can be square with your Subject and the camera will be at or slightly below eye level. This is a great when you’re subject: Wants to address the camera or audience directly, an over-the-shoulder shot can be used. For interviews with the subject, looking slightly off, Camera at the interviewer, a two person interview can be captured.
By crossing the camera plans, the result and editing is that each Person will be looking towards the center of the frame slightly, which brings me to my next point: Composition there many rules of composition, but all Stick with two right now: headroom and legroom headroom provides a Little bit of space at the top of the frame, the gives you a visual balance to the Shot headroom is at least partially subjective, but a good rule farm for Medium close up shot seen here as for the eyes to a line about one Third of the way from the top of the screen, the show allow for proper spacing with The subject inside the frame this rule applies whether using a webcam In Camtasia presenting a lecture hall are conducting a sit-down interview.
Lead room is also important when framing People looking off-camera allowing for more space on one side of The frame where the person is looking won’t give better. Visual balance of many pieces of software exist with Different prices and capabilities Camtasia as a popular screen recording Program that also allows you to add a recording and insert additional content. After the fact, but free or low-cost screen, recording Solutions also exist in Apple’s latest version of Quicktime or with Microsoft.
Windows screen Recorder utility, the can be downloaded from their tech, not side, Windows, Movie, Maker and iMovie are Low-Cost solutions to do some porn article edits, but if more advanced tools are needed, There are many options, some of which can be seen on the list. Here I’ll try not to overwhelm you with article Editing, but I want to cover some basic things to get you started. Setting up your project will differ.
Between pieces of software, but there are some key ideas we want to Remember you’ll likely be working with a lot of files and keeping these organized As important keeping file names and folders relevant To the content, their associated with will be helpful and adding things like sequence, numbers Dates: camera angles will help keep everything in order using a similar structure within your Editing program, as well as using meta data features, is advisable to Quickly find your assets, it also recommended that you keep Multiple copies of the central files during an ongoing project stored in more than one physical Location hard drives do fail and a good backup can help ensure that You don’t resolve your artwork digging a little deeper all article Editing software users, some form of the time line time – is Usually represented with timecode shows minutes seconds any their Fractions of a second or frames, adding content horizontally to the time.
Line one Chris liberation on your project. Still images generally are inserted a Tube alteration might 10 seconds and grabbing the handle on The end will allow you to change that duration. Adding items particularly will allow you Two layers: stiller animated assets like a full screen, damage or partial Graphic like a lower third screen resolution is something you Generally, want to be aware of, and higher tends to be better, but Sticking to standards like 1080, P or 720 P is generally advisable.
Some older software will default to Lower resolution setting so consult your documentation for the settings most online article Platforms will transcode multiple renditions for viewers so setting the appropriate resolution. For both editing & exporting is important to make sure your students are able to Clearly see your contacts, fixing bad audio levels and making sure All of your audio sources are consistent.
Volume is something that always should be Checked on when editing and finally pacing is something you can Keep an eye out for as well. Is there too much for too little time? After say, you’re opening either long posit that can be removed. Pacing can be subjective, but it’s always good to read her Concert before you export it to at least make sure nothing feels dramatically out of playoff. It’s always Relieving to reach the end if you’re editing process, but we’re not quite done yet exporting, can Be a lengthy process, but a lot of options, but I’ll try to keep it simple.
If your Software has a preset these are generally safe to use and should give you get results today. The most common format for high-quality web article is an mp4 container file using The age 1964 Kodak, if you don’t know what this means, that Okay, the same presets references terms in the generally safe to use, while Exporting and you want to use 1080 P or 720 P as a resolution, if you have an option for a bit rate, I Would suggest 8 megabits per second for 1080 P and 4 megabits per second per 720 P, but back to the topic, a file naming you Wan na name the exported file something at first and I will allow you to easily Be associated with relevant course, sections of due to the scale at MOOCs there’s a good chance.
You’ll have Students with accessibility needs Corsair allows you to request subtitles For your course, or you have options to create them on Your own or contract services from a third party free in pain software both exist that Will allow you to manually create the required SRT caption piles YouTube will attempt To do voice recognition and will allow you to export these SRT Files, but this method will require some editing, especially when there is technical, Scientific or mathematical language 0 having a fresh set of eyes, looking Your material to verify accuracy and your presentation is always a good Thing for two becomes easier to mess things the longer you work on a project.
At UK we’ve reviewed article live in Meetings but also for private links in Google Drive venue to collaborate. Remotely with team members with an organized file naming system and The proper documentation posting your files should just take a Few clicks within Corsair you’ll create a core structure and upload articles to Accompany each lesson, transfer time will depend on Your file, size and connection speed the same article files can also be Uploaded to YouTube or other service as Creative Commons license thing of Course, era allows you to utilize your content in other ways.
If you choose well thanks for joining me today, he made It this far you’re, probably serious about creating educational course contact feel like any Recommendations are more information about a specific topic, feel free to Contact me at Alex dot cut a team at uk-wide redu. You can also find her officer be Learning website, as well as other team members at UK, why don’t you use flash e-learning Thanks for joining me and best of luck with your project, the
Videos are truly an awesome way to get the point across. Any type of content from your business is important!
My name is John going from says pop online says magazine and pipeliner CRM, and today I am joined by Michele Weinstein the pitch queen, who is in San Diego, just like myself, how you doing Michele yeah. I am great thank you thanks for having me absolutely and first of all, let me just ask you: where did you get the name, the pitch green from the pitch Queen? Well, one of my friend’s name is Shawn also lives in San Diego online entrepreneur is talking to him about, like what am I going to name myself.
I didn’t want to use my name I’ll, probably get married one day really soon and then my last name is going to change. So if I use Michele Weinstein and I’m not a fan of some, you know people with my last name. So I went with the pitch Queen because it was just available on every social media platform and the website when we were doing our brainstorming session and when I noticed that I said okay, let me buy everything and get every single social media handle right now and That’s really how the pitch Queen came about, but I love pitching products/services pitching investors for fundraising, like that was always my thing, so it has nothing to do with baseball or softball right.
It only has something to do with pitching, for you know anything sales related. You know a lot of people, think of it as a pitch, so that’s how the pitch queen came about excellent, and so what we want to talk about today is Michelle, helps people to and teaches them how to sell and have high value conversation and sell high Value services without feeling sleazy, pushy, yeah or desperate right, okay, so, let’s actually a really big one, because the less you you know I like to call it actually, let’s talk about the desperate one, because no one’s put it that way to me mm-hm, but when you’re Less desperate as it comes to raising money or you know, selling a higher value service, the the other client or the investor can sense that and when you don’t and I’m not saying like not care, hey, there’s that there’s a situation with.
I was working with one of my student Christine and she was at the other end of the spectrum like I could care less. The clients work with me or not take it or leave it, and when we come from that place, we’re actually doing our clients a disservice, because if they don’t work with you and you’re the expert. Yes, then, there’s where the problem lies because they’re going to get serviced somewhere. Yes, that investor is going to put their money somewhere.
So if you truly are the best and you’re the best person for that client to engage with or enroll within your program services or whatever, when you have the take-it-or-leave-it mentality, that’s actually hurting your client in front of you, because if they sense that and they go Somewhere else, but you are the best one to help them, then they’re not going to get serviced at the level they could have if you would have just taken a slight percentage off the naked or leave it mentality.
However, when you’re done for it right, so if you think about being desperate and if you think about it, yeah and if you think about it right, we’re in July so for a lot of people around calendar years here, especially salespeople. And this may be the time when they are starting to feel a little desperate, because they’re quoted that seemed it seemed achievable at the beginning of the year and now seems really daunting.
So how do you? How do you control that sense of desperation? Well, and that’s the thing it it’s when you come from a place that, especially if you’re on a monthly quota right and you’re getting towards the end of the month, if you can work on your mindset to come from a place where it’s just the first of The month or it’s the second of the month, your sales will naturally start to increase and the reason why is that the client sense, the desperation that you need that next sale, that you have a quota to meet and when the clients feel that they’re? Just another number or they’re another quota, and they get that sense of desperation.
That’s where you actually lose more opportunities than win so one of the best ways. Then you can just try this right now if it’s get towards the end of the month, think about it as it’s just the first of the month or it’s the second month and when you detach from the desperation in that you actually don’t really need that client. That clients not going to make or break your quota, you want that client to help and serve them, and that’s actually the reason why you want them not for your benefit, so the desperation typically stems because it has something to do with you when really as sales Process has nothing to do with you yeah.
So when you can separate the two that’s when your sales are going to increase, so if it’s July, you know 25th and there’s 31 days than July on the 25th, pretend it’s July 1st on the 26th returned its July 2nd and really come from that place. In that you’re coming you’re coming from a clean slate to that client meeting you’re going to do everything you would do on the 1st with that client. Not what you used to do on the 25th with that client and read to see what happens on your chance of your clients, engaging with you and you actually getting those sales yeah, because it’s a tough thing, sometimes for salespeople, because it’s like, if I say to, If I really need to get this deal done by the end of the month and I’m giving you all sorts of incentives and you’re just not biting, because guess what you don’t care about, whether you get it done by the end of the month.
Because for you, you maybe implement, you may have decided that yeah you’re going to buy this product or service, but you’re not going to implement it immediately. So you can buy it next month, month after to matter to you right and just because you’re offering them incentive that doesn’t get people to buy. What gets people to buy is understanding. What would what would move them to implementing it right now, because I only want to work with people who want to implement right now who have a problem.
They want solve right now, because people buy yes based on people, but people buy on the emotional side. So if you can’t connect the dots to their challenges to their emotions, an incentive isn’t going to move somebody that that’s actually not the thing that moves the needle it’s working on the other stuff to understand. Who is ready to make a change right now and focusing your effort and energy on those people versus the numbers or, as you said earlier, is bringing value to them by actually being able to demonstrate to them why a sense of urgency is good for them.
Why solving their problem earlier would be good for them right right, so one of the things that you could look at is: what’s it costing them by not doing it now. So, if someone told me that well, I want to think about. I want to this actually happened to me the other days, but yesterday, okay, so they said well. I just wanted to get information on your program and I said well, that’s great. I I really can appreciate you wanting to get more information on our you know program and how I work with accountants and all that other great stuff, but he had so much going on in his personal life.
I think there were some illnesses and other things that I’m not I’m not a window shopping place like I want to help people now, so you know I walked him through a nice process and and really being supportive of what he was going through with his parents And his family and all this other stuff – and I said you know – one thing you might want to consider is every time you put yourself second in line right, you’re, putting your family first, but you probably still have time that you could make it change, because every Month, you don’t make it change, it’s basically costing this guy about ten thousand dollars so by all means, but I will be here in the next three months I’ll be here in six months.
So when you realized that the 30 or 60 thousand dollars that it’s costing you by waiting, I understand the family stuff, but that stuff’s always going to be a part of life. We’re human beings mm-hmm. Those challenges are never going to go away, but we have control over certain things in our lives. So I said you know what, when you’re ready, then I’ll go through everything on how we can help you yeah you’re, not going to be a hundred percent present.
So I don’t want to waste my time if they’re not going to be coming for the plate and being a hundred percent present with what they want to do so a great way, depending on what you sell your product or service or whatever is what does it Cost that person to stay in the same place each month or each day right and and bringing that to life, because once he marinates on that, maybe in the next 30 days he might reach out.
But I didn’t make it about my quota sure he didn’t make it about my sales or that I have bills to pay her. I have anything I was coming from a place of serving him and helping him see the reality, because I can see the reality loud and clear you. He had like masters a few different designations and he’s only making very little money, but he could be making probably double if he did it on his own, but to take that leap of faith, basically, as the salesperson you’re helping people get past their fears.
Yeah. That’s really what we do right, ya, know and absolutely, and you know helping people realize that there’s never the perfect moment to execute something, because there’s only your best. Your best moment result is often just now is just to take the leap. So a close relation of desperate, obviously is pushing right. So how do you help people? Because sometimes the people don’t mean to be pushy they’re just you know they just get caught up and it says people get caught up with it or they they.
You know, they’re. It’s it’s tough right. Sometimes it’s a sighs! Well, you know it’s tough, to to wait for the process or to go execute the process. Sometimes. Is that there’s that temptation to take shortcuts, which immediately translates into pushiness right and when we take shortcuts or we come from a place of desperation? It comes off as pushy to the client. So one of the ways to not be so pushy is not make this whole process about yourself.
So once you can make it not about your quota once you can make it not about what day of the month it is what month of the year, it is depending on how you’re going to get your bonus. That’s where you’re going to come from a place of not being pushy, I was told actually yesterday, you know woman wanted a refund of her deposit and she said Michelle when you got my deposit, I was you were pushy. I said you know what I can completely appreciate that and what I found is that, typically, when people make decision, that’s where your decision-making process as the client can come across feeling pushy because, like you were saying earlier, there’s no better time than the present, and so When you can help someone get past, their fear break through their fear, help make a decision.
They might come months later and think that that was pushy, but ultimately it was actually just them having a decision of a yes. I want to do this or a no and it’s not being pushy, it’s actually just their reaction to them, making their own decision that someone just guided them and said you know what I I can completely appreciate that sometimes that might come off pushy right and acknowledging That you think one of the biggest things salespeople miss all the time is that you don’t acknowledge how someone feels and that way that they feel is real.
It might not be the truth, but that’s just the way it comes across. So how can you, as the salesperson just be really calm and understanding and understand how they might feel and that you know what hey I don’t want to their eyes that I don’t want to work with anyone who thinks that I’m pushy, so you know what. Actually, I don’t think we’re going to be a good fit to work together. So that’s no problem and then people right, that’s the opposite of being desperate and then they’re like oh whoa.
Wait what what did you just say: yeah, no you’re! I was really pushy. I apologize, I completely understand a lot. Some clients feel that way when they’re making a decision and that’s totally okay. I honor and respect that, and I wish you nothing but the best, but I like amazing the results you’re going to get what I like about that. But I like about that. Michelle, though, is is in some ways you’re taking the person back to the dis to the decision and why they made the decision because you’re correct it’s very easy later on to go III.
I didn’t really want to do that and they push me into it. The reality is, you did want to do that, but maybe you just need to be taken back to what drove that decision in the first place right. What was their challenge? What was their problem? What did they want to create in their life? Why did that investor want to put money into that company versus this company? It one time passes they’re. All they have to do is blame oast people blame other people, sure right how many people take responsibility for their own actions.
Well, your clients are probably not going to do that so taking them through the process of either a acknowledging where they were and that they made a decision and great. You don’t want to work with people who think you’re pushing anyway and would keep it moving or take them back to where they were when they made. That decision, like you said, remind them of their problems, start asking those questions that tie it to.
Why did they make that decision at that time and let them realize? Oh, I made that decision. You weren’t really pushy right, yeah yeah, it’s great because you can say: hey, listen, maybe we’re not a good fit to work together, but just out of interest. How are you going to solve the issue that you wanted to solve in the first place, like yeah, I’m or just come from a place that curiosity, I’m really curious like? How are you going to solve that problem that you know make it specific whatever they told you, but I’m just really curious.
I would love to know because I think I have a few other people that might want to take that path too and the other one who said you had a bit about their feeling. You know without selling without feeling sleazy – and I guess this is an interesting one, because this comes down to sometimes the percent. The self perception that salespeople right right, because they’ve, because they’ve been bombarded in many ways with negative cultural stereotypes of what salespeople are and they’re.
So and sometimes they’re so desperate to avoid it that they almost manifest it right right yeah I mean the whole salesy part. Is your sales beliefs right it’s or, if you’re like in a rut right, like maybe I’m being too pushy, maybe I’m being too salesy, but I don’t have all the time in the world to go into it today, but I do if you go fell without fleas. Calm, you can get my five step to helping you.
I’ve got an email each day that will help your mind set on this. So again, it’s like it’s cell. Without please calm, it’s not without sleeves. I love it. Well, listen! Yeah! We are bumping at the end of our time, so this is perfect. If you want to tell everybody a little bit more about yourself how they can find out more about you be great yeah. I have a lot of resources on my website that will support you.
The pitch Queen calm, I also have a mind set course, if you’re interested in learning more about that. So it’s how to think and act like an eight-figure entrepreneur from all the people that I’ve interviewed and how they got past. You know their sales blocks or mindset blocks because to grow a business over eight figures. It takes a certain level, so you can get that over at eight figure, tips, calm and I’m on Instagram or Facebook.
The pitch Queen and I would love to connect with each of you how I can support yeah listen. This has been great great takeaways today, Michelle it’s really interesting conversation. You know maybe you’ll come back and talk again. Maybe we’ll go into your five steps. A little deeper and another occasion yeah, I would love to thank you so much for having me and I’ll see you over at eight figure, tips, calm or sell without fleas calm.
I love that one set without sleeves. That’s memorable and people aren’t going to forget that. Well, this michelle time totally free that one that one’s free, perfect well, thanks again, my name is John golden says pop online says magazine, pipeliner CRM. I see all further expert interview really soon. Thank you. Thank you.
Pour créer votre compte donc bien sûr on ne, va pas aller en détail dans ce court cassette un cours d’introduction mais, je vais vous montrer les bases et comment: créer votre, première campagne pour générer votre coupure pub et peut-être généré votre première vente donc pour cela il Faut aller sur business point facebook.
Com, je vous mets le lien en ressources bien sûr une fois que vous êtes là vous cliquez en haut à droite sur créez un compte alors il faut savoir que vous avez aussi besoin d’avoir une page facebook, donc j’ai, créé, un compte, Facebook donc pour ce cours dont vous voyez, tout simplement vous connecter et donc là j’ai mon petit, mon petit, facebook, business manager, qui est bien mis, vous voyez j’ai déjà connectés la page en réalité sur ce compte mais, si c’est pas fait vous avez, un anglais jusqu’en Et kt et la page, c’est tout simple vous avez juste à sélectionner la page qui est lié à votre compte et ça, va se lier automatiquement avec le facebook, business manager pas de souci alors qu’est ce que vous propose facebook, business manager et bien.
Ça vous propose de créer des campagnes qui sont adaptés, à l’audience que vous souhaitez ciblées il faut savoir que facebook est un outil très puissant donc facebook à plus d’un milliard 500 millions il me semble maintenant d’utilisateurs ce qui, vous fait une audience, qui immense faut savoir Que rien qu’en france, vous avez plus de 30, millions de personnes qui utilisent facebook, chaque jour dont, plus de 30, millions de personnes qui utilisent facebook, chaque jour et bien.
Je peux vous garantir que peu importe le produit que vous voulez vendre il y aura toujours une personne pour l’acheter si vous la trouvez alors ce qui, va être en fait difficile sur facebook had est bien. C’Est de trouver la bonne personne à qui vendre la publicité, après de faire, la bonne publicité et ensuite d’affaires une bonne landing paige donc, c’est à dire un bon un bon site pour que quand la personne clique, sur le lien elle soit, l, ai envie de rester; Sur votre site derrière, donc ça, va être tout ça la difficulté de facebook, pad ça, va être surtout de se, concentrer donc, sur quelle audience ciblée et en fait ce qui est.
Magique: c’est du coup, ils facebook had facebook est très puissant donc chela mais, je les dis + 3 millions d’utilisateurs, rien, qu’en france par exemple mais en fait ce qui est. Incroyable: c’est que facebook, récolte énormément donné par rapport à ses utilisateurs jamais savoir ce que monsieur x, précisément, c’est mais, vous, savez par exemple que dans les joueurs du golfe et bien en france.
Il va y avoir par exemple 500 mille joueurs de golf et donc vous allez pouvoir cibler, ses cinq cent, mille joueurs de golf grands travaux on rentrera un peu, plus en détails bien sûr derrière mais là, c’est juste pour vous dire, qu’en gros la puissance de facebook; C’Est vraiment magique car vous allez pouvoir sélectionnés sur des critères que vous vous ne pouvez pas avoir avec d’autres outils, c’est à dire que si vous allez dans la rue eh bien vous aurez du mal à cibler que les cas là alors que vous pouvez le faire Sur facebook si vous allez sur qu’est-ce qu’on pourrait prendre d’autres comme exemple, si vous avez sur twitter et bien twitter, ne rigole pas autant de données dont vous aurez du mal à cibler autant les cadres par exemple.
Si vous allez sur edit ça, va être la même, chose si vous allez sur quora ça, va être la même chose si vous allez sur plein d’autres sortes de réseaux sociaux ou autres supports pour faire du marketing et bien ce sera en général beaucoup moins puissant que Facebook même google est moins puissant maintenant que facebook on voit un meilleur retour sur investissement pour 95 % des business en utilisant.
Facebook had quand il utilise bien et ce qui est, génial avec facebook, adse que facebook, un algorithme qui marche très bien et: c’est à dire qu’ il va réussir à adapter votre audience et donc si vous sélectionnez une audience et que vous faites des tests et bien. Facebook va aussi vous aider à aller dans le bon sens et: c’est à dire que vous allez faire des tests par vous mêmes tests à b, c’est à dire que, vous allez sélectionnés de une audience, qui est similaire et diviser cette audience en deux pour tester un Produit 1 est un produit 2 par exemple les voir quels produits marchent le mieux est ce qui est.
Génial: c’est que facebook va vous proposer des audiences, qui, sont par exemple, similaire aux profils types de la personne, qui achète, votre, vos, produits et donc; ce qui est, génial, c’est du coup, si vous, avez par exemple, dix clients, qui achètent de votre, produit est bien avec Des clients ça est un petit peu léger mais, admettons 200 clients, qui, achètent, votre, produit est bien facebook, va faire la moyenne de ces, 200 personnes et vous allez, pouvoir créer une audience, similaire qui va vous permettre de générer, beaucoup plus de vente et donc.
Qui va faire les audiences similaires vas faire là-bas la moyenne, mais va créer un profil type d’utilisateur qui qui est capable d’acheter donc votre produit et va chercher tous les gens qui ressemble à ces personnes sur facebook et vous allez, retirer, donc, un, certain pourcentage de 2 Par exemple la population de la france, est récupéré une audience, allant de dix mille personnes à 10 millions de personnes si vous le souhaitez en général on va essayer de tabler, sur de tabler sur une audience.
Entre 30000 et cent mille personnes mais, vous, verrez par la suite, que l’on peut sélectionner, tout ça est paramétré tout ça donc, c’est la magie de facebook et on va donc apprendre grâce à facebook manager comment. Créer votre première publicité et je l’espère pour vous aussi vos premières ventes, je vais maintenant vous montrer comment: paramétrer facebook, business manager, alors pour cela il faut, aller sur peu, page facebook, business manager, puis ici à gauche dans l’onglet puis vous avez, peut-être quelque chose pour voir Plus et vous allez sur paramètres on attend le chargement et vous voyez ici vous, avez les paramètres en fait de votre compte publicitaire donc si vous voulez changer le nom de votre entreprise l’adresse professionnelle le pays de l’entreprise le numéro de tva l’ agence publicitaire si vous En êtes une ou non et bien vous pouvez modifier, tout ça ensuite ce qui, peut être intéressant, c’est d’ajouter surtout des personnes pour gérer votre compte publicitaire, c’est à dire que si vous êtes plus dur, à gérer votre compte publicitaire à gérer votre business par exemple, shopi Faille et bien ça peut, être intéressant d’ajouter les personnes pour qu’elles puissent pour qu’il puisse, modifier les campagnes, etc.
Ensuite vous pouvez gérer vos pages ici ensuite, vous pouvez, gérer vos paramètres de paiement donc les paramètres de paiement, c’est quelque chose de très important car facebook, bat donc, va vous facturer pour vos publicités et donc vous devez mettre votre carte de paiement alors à savoir que Vous êtes à chaque fois facturés à la fin du mois et non pas aux gens les jours ensuite vous avez les notifications, donc est ce que, vous voulez toutes les notifications par email et facebook moi, je mets pas toutes les notifications, du conte publicitaires en général, je Désactive mais si vous voulez les activer après vous pouvez choisir ce que, vous voulez par exemple newsletter, est mise à jour produit moi j’enlève ça, c’est rare est le résumé des publicités pourquoi pas rappelle pour création de publicité non décision d, examen des pubs, non alerte de Publicités dynamiques non mises à jour concernant les tests non après, vous pouvez mettre par exemple décision des examens de publicité cela veut dire que quand vous allez publier une publicité bien facebook va l’examiner, pour vérifier qu’elle correspond bien aux critères de facebook, c’est à dire que facebook Allait critères légaux c’est-à-dire que vous pouvez pas mettre par exemple de pornographie est donc une fois que que l’examen est fait et bien vous allez recevoir, un email, pourquoi pas avec ça ensuite ici vous, avez notification, publicitaire de facebook, si votre piste est donc été approuvé doit Prouver compte solder, sommes ajoutées aux seuls du solde du compte à zéro et; c’est donc, tout ce qui concerne les paiements moi, je les laisse en général les mises à jour concernant les tests, je laisse aussi vous enregistrer les modifications et vous avez déjà paramétrées une mode Party ensuite vous avez paramètres de l’entreprise paramètres de l’entreprise, c’est ce qui va vous permettre de gérer notamment les personnes qui contrôlent votre votre compte de publicité, donc, c’est à dire que là vous avez un compte publicitaire qui en l’occurrence repas elle si test et vous allez Donc avoir différentes personnes qui sont ici donc, si vous ajoutez différentes personnes vous pouvez leur âge ou leur, donner différents rôles, dont, vous voyez de base, vous êtes administrateur de la page et cela veut, dire que, vous pouvez absolument, tout faire sur la page néanmoins, vous, pouvez, Donc donné différentes comme rédacteur de la page modérateur de la page annonceurs de la page, ou simplement anaïs de la page, chaque rôle est un petit peu différent, je vous laisse lire un petit peu en détail par exemple, rédacteur de la page, c’est juste en gros des Gens qui peuvent donc éditer les choses mais ils ne peuvent pas modifier les fondamentaux comme par exemple les paramètres ici vous avez les paras les partenaires partenaires, c’est vos relations, professionnelles, c’est quelque chose qu’on, utilise très très très très très peu, je connais personne qui utilise ça Mais voilà, c’est ici que ça se trouve si vous en avez besoin ensuite, c’est ici vous, pouvez gérer, vos pages donc, vous, pouvez, gérer, pareil, administrateurs de la page, etc.
Ici comptes publicitaires ensuite compte instagram alors, il faut savoir que rasta g par facebook, a racheté instagram donc vous pouvez ajouter votre compte instagram sur facebook pour directement faire de la pub sur instagram alors petite recommandation ne fait jamais les mêmes pub pour facebook est pour l’instant G ne serait ce que parce que le format de vidéo pas de vidéo mais sur toute photo n’est pas le même sur facebook et sur instagram sur instagram les photos, sont carrés alors que les publicités sur facebook ne sont pas car aimer rectangulaire donc rennes pour ça Il faut faire attention: ensuite vous pouvez, gérer vos projets, si vous voulez créer un projet pour mieux vous, organiser ici vous, avez les sources de données donc, c’est pas quelque chose de très utile sauf le pixel qu’on verra un petit peu, plus tard vous pouvez gérer vos Pixels ici, c’est l’objet de la prochaine, vidéo ensuite vous avez sécurité de la marque, donc la cvo, domaine liste de blocage et, c’est pas très intéressant et ici vous, retrouvé vos, paiements, vous, retrouver centre de sécurité; c’est ici que vous pouvez, ajouter par exemple l’authentification à deux Facteurs pour votre facebook, business manager chose que je recommande car si un pirate récupère votre compte facebook et bien, il peut faire la publicité gratuitement pour son entreprise donc ça serait un petit peu embêtant que ça arrive, ensuite ajouté, un autre administrateur et bien vous pouvez le Faire ensuite vous allez demande donc, c’est à dire que si quelqu’un est et sur facebook et veut rejoindre votre entreprise, c’est à dire que vous voulez l’ajouter à votre compte et vous pouvez aussi il peut aussi vous envoyer de demande et vous pouvez donc l’accepter ou non Mais vous pouvez aussi envoyer des demandes et vous réceptionnez les invitations ensuite vous avez les notifications, donc là comme vous le voyez vous avez plein d’authie fication, qui, concerne par exemple les permissions professionnels les rôles professionnels et donc si vous avez des envies de recevoir ces notifications Et bien vous mettez oui moi, ce qui, concerne par exemple, pixels, je vais mettre toutes les notifications, après catalogue et bien vous pouvez, mettre, aussi toutes les notifications, alors à savoir que ce qui, peut être intéressant, c’est de mettre par exemple si vous avez un problème avec Les perditions professionnelle et bien de maître par e-mail uniquement pour si vous traitez mieux vos emails que les notifications, directement ici pour mieux les voir car en général il faut savoir que vous aurez énormément de notification, sur le facebook, business balladur via ici par exemple la silhouette, But et, c’est à chaque fois ça s’affiche pour rien et donc.
Il va falloir faire attention à ça pour que les informations pertinentes ne se perdent pas là dedans et bien la solution, est d’envoyer les informations par email, ensuite vous, allez, informations, d’entreprise ici vous, pouvez définitivement supprimée en entreprise si vous le souhaitez vous pouvez modifier, donc, l’adresse Email le nom et les spas, les notifications etc et si vous avez de litres de configuration si vous avez un problème car effectivement, je n’ai pas dit dans dans toute cette vidéo car, je souhaite aller relativement vite pour secours introductif et aller à l’essentiel mais si vous Avez un problème vous pouvez simplement aller ici et vous avez donc des des choses qui vous permette d’aller, un peu plus vite voilà pour les paramètres de l’entreprise est ici vous pouvez retrouver vos facturation, c’est à dire que si vous avez dépensé de l’argent et bien.
Si vous avez fait donc de la pub et bien vous pouvez voir vos factures chez de mois en mois ça peut être intéressant pour regarder pour faire vos courses en fait tout simplement derrière par rapport à ce que, vous avez, dépensé par rapport à ce que vous Avez gagné sur, votre, visage, donc voila tout pour les paramètres de facebook business manager.
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First I’ll tell you about the business planner in a moment, so I’m going to be using this. This actually came with a planner that I got already, but it didn’t come with this specific planner. This one came with my Erin Condren life planner for 2019.
It has the woven, wonder, pattern on it, I’m going to use it because I’m going to be making a little chart and then this pin is the pilot. Ultrafine point permanent marker and I’m going to be using this on some of my Christian design stickers, which I’ll show you in just a moment and then also this Erin Condren, dual tip marker, which is why my finger is blue at the moment, because I just filmed Another article before and tried to clean up something and made him whatever um and then also I have this washy sample from my shop link is below as well as a little coupon code if you’re interested – and this is kind of like a transportation washi, I believe, Is what I ended up, calling it, and then I have this sheet from a coffee break planner that has like these little road stickers and then some little cars, which I think is awesome.
I’m also going to be using these two sticker sheets from chrissy and designs, and I will link her shop below as well as everything all the other sources that I’m using today, including the pins. And this is kad – 0, 0, 2, 3, 2. And then I’m almost out of this sheet, I always get like really excited when I finish a sheet, I’m not going to finish the sheet today, but I get very excited. I know some people feel really really sad when they finish a sheet, but I feel the complete opposite.
So this one is kad: 0, 0, 4, 8, 5 and then the planner that I am currently using for my business is an Erin Condren, deluxe monthly planner and I got the 12 I got. It only comes in a 12-month version. I’m trying to like get my words right. It only comes in a 12-month version, but I did get January through December and I got the maximum amount of notes pages possible and I believe it was a hundred and twenty.
Don’t quote me on that, but you could get a ton of notes pages. I will also leave links below to all the other things that I have set up in this plan. Basically, half the planner is notes pages and I have done a bunch of other tracking setup in those notes. Pages are ready, so, let’s get on to the article. So I’m going to start by using the washy and actually, let’s, let’s move some things around and make it a little bit easier for everybody to see make sure the whole class can see.
Oh, don’t zoom out, you got ta zoom in okay, perfect, alright! So this is like a little road scene and then I use this little bookmark from Chris or not Christian today, as well whoo all right start over again. I use this little bookmark from Erin Condren. It’s just one of those snap in ones there you go. I’m just kind of smoothing out the washi all right, and then I thought underneath that this little road, washi you’re, not washing about Road strips sticker from coffee break planner, would look really really cute and I think it’s about the right size, even though I I realized On the washi there on a road, but when I have things like arty in my arsenal, I love using them up.
It’s like one of my favorite things. Oh there’s like a little tail there we go, oh, that I feel like that. Just like really defines it a lot more. I like that a lot very cute, okay, so on to the tracking I am going to be putting in a few different things, I’m going to use oh darn it – maybe I won’t use these Bert Bert Bert. Actually, yes, I can still make it work. I was going to use the purple, but then there’s no purple in the washi.
I thought that there was a little bit of purple, but it’s more like a primary color situation, but there is there’s some blue. So I’m going to use this blue and then I’ll use some other colors here, so I’m going to put in date destination miles and then, like a total like a cumulative total at the end actually know, I’m suddenly used the same sheet, but just like at the Same type of sheet, but just a different one, if I want to use, I think I’m just going to use the yellows like something in this spectrum of the yellows, because I got that little ambulance right there, okay, so now I have them all written down.
So, let’s peel these a bad boys off I’m going to put the date on the left hand, side there. We go took a moment to peel off here and then we’ve got the destination, I’m just kind of centering it in the middle of the line, because I’m going to do a little something in a moment and then I’m going to take total and put that at The very very end can I just see how much space I have to work with here, I’m going to kind of hang, I’m going to hang this one over just a little bit because the miles are going to get you know bigger as the year goes on And then miles will just go right over here.
That is, crooked. Okay hold hold on all right, not crooked anymore. At least I don’t think so I mean you guys will tell me in the comments. I am sure what I think I’m going to do is I’m going to use another one of these strips cuz. You know if you have it, why not use it and I’m going to use this line as a guide for myself actually hold on. I keep messing everything up today. All right hold on I’m going to use.
Do this over one more time, just a little bit over and awesome. Think about coffee break planner stickers is, they are matte removable and I have removed stuff from like eight months ago with really like no issue, and it not. You know coming up on my paper or anything like that. The paper didn’t like rip off or anything like that, and I can still use the sticker, which is kind of cool. So I am going to make a little line on here.
So I’m going to be using my Erin Condren, dual tip marker and I open up the wrong side. We are going to use the fine point for this. All that we’re going to just put that up there for a moment. All right move this little guy over. I’m also going to use this sheet from Christian designs. It is the K ad is 0. 0 is 7 5. I’m going to be used this little yellow a sticker. That’s got some polka dots in there and just write mileage tracker on here.
All right, I’m just going to plop this up on the top there and I think I’m going to use 2 of these little blue cars. Also from that coffee break planner thing and then just put these two little blue cards on there. Cuz there’s a blue car here. You know you guys know. I, like my consistency and know my car is not blue. Oh my gosh, I’m! So sorry you were not in the frame. Oh I’m horrible! I’m sorry guys this whole time once in a while.
I should look up at the viewfinder I mean just once in a while, but clearly I am a failure, but now you can see what I was working on. Oh my gosh, I feel so stupid whoops. It up see. Oh well. I hope you guys could forgive me also. I just noticed this. I love this little blue car. I’m going to put this next to this little destination too cuz. You know cuteness and whatnot. Ok now I now I’m done after you guys didn’t see any of this stuff that I showed great.
This is fabulous alright, so I’m going to move this little guy down here, it’s just kind of off camera at the moment. Alright. So this is my mileage tracker for my business planner for 2019. If you guys track mileage, let me know how you do it like if you do it in a decorative way like this, I know, there’s like apps and stuff like that, that you can do on your phone, but if you track it in like a paper way, Let me know in the comments down below what you use.
Also, if you have any questions, let me know down below, I will link all the sources as well as my nail color. I get a lot of questions on my nails recently, so I will leave that in a link down below for you guys as well, if you, like, the article, make sure to give it a thumbs up, feel free to subscribe. If you’d like to join the fde family – and I will see you guys in the next one – bye guys well folks, it’s time to kick it old school
Is it actually tells you the projected monthly searches with no costs, so it just tells you if you’re free and you can just make a Google AdWords account with any gmail email. So you basically just go up here and you sign in make an account whatever you have to do, and you can go up to this tab up here and the tools and then you can click keyword, planner and I’ll. Bring you right here. So, basically, there’s three different options here: there’s search for keywords using a phrase, and this basically allows you to type in a keyword that you know you want to find the search volume for, and it will give you a massive list of like you know, 700,000 different Keyword phrases that are very similar and related to that and kind of helps.
You, you know, come up with new ideas or new keywords, for you know PPC campaigns or for no specific niche articles or web pages that you want to build out, and then you also get search volume data trends for just one, so you can just type in One keyword and find it there, and this is kind of the same thing where you can do a new keyword and get combinations or different keywords that have to do with it.
So what I like to do is actually just go into this, and this might look confusing at first, but don’t worry about any of it other than up here and we’re just going to type in keyword. So let’s say you know, I want to make a youtube article and I want to make a youtube article about. I don’t know Instagram followers, so I actually made a article about this the other day and I actually did this process.
So this will kind of be a good example for me to go through you with, but let’s just set it. I wanted to do a article about Instagram followers, so I can just type in Instagram followers here, and this is basically going to plug it into the Google system and give me the feedback for monthly searches. So, as you can see here, average monthly searches for this keyword – or this keyword phrase is 1.5 million, which is absolutely insane you’re, obviously never going to rank for that and if we want, we can actually just pull this up right here.
So you can just go against the grand followers, and so this right here is all the top. These four right here are actually paid google ads, but down here, Instagram followers and screen followers. These are all like the top ranked pages for this keyword, so these are getting like massive traffic. If this is a 1.5 million monthly search keyword and this right here, the competition – you don’t need to pay attention to that.
Unless you’re trying to run a Google ad for it, basically that’s just the competition for paid, so you know the competition for these top four right here, so you don’t have to worry about that. If you’re trying to organically rank but it’ll, probably be pretty low anyways as you’re doing something very niche specific or a longtail, and if you don’t know what a longtail keyword is, it’s basically like you know instead of Instagram followers.
So if we go here, average monthly searches and flip it around let alone so these are all like the lowest ranked one. So a longtail keyword would be something like alright, so I searched through a little bit and I found a couple examples so right here it says: buy 100 real Instagram followers. Now this isn’t like the longest tailed keyword, but it is pretty specific, so buy 100 real Instagram followers is the phrase it has 90 outer searches a month and the competition’s.
Obviously, really I because there’s probably a lot of you, know apps or different things where you can buy followers that are paying to be advertised for this keyword phrase, but if you’re trying to rank for something organically, you know all of these keywords got is like just Look for something very specific! Basically, so you knowns like how to get followers on Instagram in the month of May or how to get followers on Instagram for a car page like basically, there is so many super specific keywords you could find on here.
There’s 700 of them and you can actually export this list. You can download it onto a excel file of CSV and you can just sort it on there if you don’t feel like scrolling through this, but you know just look at the average monthly searches find something very, very, very specific and the more specific you go, the Easier, it will be to probably rank for it and that’s just kind of a good way to gauge how you should title and optimize your articles or your webpages for keywords.
So you know, if you’re, just targeting this keyword right here, Instagram followers with your new Instagram. Well, YouTube article or webpage you’re, probably never going to rank on here, guys so you’re not really helping to grow at all. You know, but if you rank for more Instagram followers like just because I forgot enough, I don’t know like just different types of longtail keywords that you can rank for.
You could rank for this way easier than you could rank for this. So basically, you’ll just be getting a high ranked on the Google search platform and you’ll be at the very top for any people that search that term. Rather than being you know, on the seventieth page for people that search this term, so you’ll get a lot more clicks, a lot more engagement and these people will be a lot more high quality because they’ll be coming in on a keyword.
That’s just very, very, very specific, so you know if you have how to grow Instagram followers for an automotive page, and that has a hundred searches a month and you rank on the first page, all of those people that click on your link are going to be. Looking for exactly what you have, you know, if you rank on this page, which you never will, but just in a hypothetical sentence, if you do you’ll get a lot of clicks.
Obviously, but all these people are just going for a broad term of Instagram followers. You know think of it like a pay-per-click campaign, you know it’s just the more specific you are, the higher quality of leaves or people are going to be, coming to your site and they’re going to be looking for exactly what you have if it’s super specific. So just keep that in mind when you’re making online content, you want to optimize it for longtail keywords, and this tool is just a really good tool to use to help.
You find you know the search volume for different things and also just to help you find new ideas. You know you wouldn’t think of any of these, but Google just gives them to you for free with their monthly search on it so and beyond. Just organic. You can obviously run paid for you can search or sort by competition or Sophia suggested bid. So this is a cost per click bid, and could you Amazon the exact same thing, but it’s just the Google ad will just be words.
You know. So when you look down here, it’s just words. Obviously no pictures, but you know the possibilities are pretty much endless, and this is just a very good tool tons of information for you to use, especially if you’re going into affiliate marketing. This is huge. I know I’m going to be utilizing this and for my YouTube page trying to rank articles, so hopefully this is helpful for you guys if you have any questions or want me to go over something further with you.
I can I’m not an expert at this, but I do have pretty good experience and using Google AdWords. So again, if you have any questions, feel free to reach out to me and if you enjoy the article, please leave a like drop, a comment and I’ll see you guys in the next one peace.
Typically a like a very common piece of advice from email.
Marketers is in your emails, like automation, sequence. When someone joins your email lists like the set of emails, they get automatically right there after the first thing you should do is first of all get them to white list, your emails, so they come through the second of all. Let them know the title of your next email or open a loop that you know that they know in their mind: okay, the next email I want to be looking out for because it has this ticket right, so they’re in stance, sheeting a behavior pattern and then Maybe before that email closes, they’re really good, get you to click the link over to a social media, just just to get you in the habit of a clicking, a link in an email from them.
So right, there they’ve said open my emails when they come in because something good is inside and clicked links in my emails. You’re already doing it and they probably give me something cool when you put that first link just to make it like a positive experience. Dopamine floods, whatever neurons, were used in that action and reinforces the pattern in your brain right there, like that’s, a common thing, is initiating behavior patterns but really to make it sound far less nefarious and complicated people do what you tell them to or ask them to Write you ask someone to do it there more likely to do it than if you never asked so ask and ask so many studies on that.
It’s like, but it’s a it’s common sense. It’s like most people are, most people want their their audience to do something that they’re unwilling to ask them to do, and it’s something like yo you’re. If you’re unwilling to ask them, why would they be willing to do it? You know why do you think that is? Why do you think so many people are afraid to ask people are too cool for fucking, school and school.
They think that, like it’s uncool to ask, they think it’s T. I mean a lot of people, think it’s uncool to market them. So a lot of people think that a lot of people have been weird preconceptions about what their brand is and they fail to look at the people they admire and ask themselves if their standard that they’re holding themselves to is exemplified in the behavior of that person. That they admire their combo because it probably isn’t it probably, is that that person they might either come up there doing a collab with you know, they’re doing a collab with converse tomorrow and they’re, going to drop it on their Instagram story and they’re going to ask You to buy they’re going to be far more forthcoming with their desires for their fan base and their promotional messages.
Then the average artist we need to ensure they don’t have this weird hang-up about, like being cool. You know yeah. I hate to use this word because it gets what you so much today, but I definitely feel like it’s toxic and to artists to have these these desires right, but then you essentially philosophically, are against doing the things that it takes to get to that. At that point, right, which is marketing and not, and it’s in fan bases as well.
I these, like, I said too, cool for school type, spaces of specific, like some parts of music or culture aren’t as against. They are, but there’s some of them that are totally against it, like I just an ad where well, that was actually one of my artists. So the article, the guy we had he he ran the ad. A lot of people were like yeah. I found this do an ad, but there was one dude that found it through the ad and talked about he loved the song, but he hated the fact that he was running ads.
What kind of you would even know about this? If I wasn’t running an ad, but you hated the fact the artist was running because he was, it was a very uh. Let’s just like anti-establishment type artists brain you know. I just think that like because there’s so many people who we look up to who have no problem like selling themselves, you know, and but when we become when we begin to think about ourselves as a brand – and I know that’s because like when I was a Kid who it was like this, I know the feeling of being like ya know when I picture might come up in my wildest imagination and night.
It doesn’t involve me having to do anything. It’s like I’m the fucking funds bro. You ever read Happy Days slide in there. I hit the jukebox and I don’t have to put a quarter in it because it just starts playing my song automatically and a leather jacket. Everything just comes to me in waves. I don’t even even ask, but it’s a brother, that’s not real life like Gary Vee is one of the more successful people that way a broad majority of people have no problem looking up to they don’t say it’s corny and he’s out there doing all these things.
That these artists think are uncool and he’s way cooler than them like most of these people who think this shit is not cool, they haven’t done anything cool with their career, yet do some cool shit and then act too cool yeah, and I can definitely say I Underst, I understand it just because of some of my younger years, as you say, I know exactly what you like and if the sad part is a lot of, it is really kind of justifying some of your own discomforts and securities to a point, as opposed to You know just doing the work, but if you think logically enough, you just realized, you know this doesn’t make sense.
Anybody that you actually like feel they’re, cool and you’ll. See that this doesn’t this rule doesn’t hold yeah go, get their social. You ever seen it you ever seen my egg apps first big special, he says yeah, I don’t know I was waiting to see which it would. You were cool you’re going to. He was like the worst champ in the world. He was like well make some money. First and then we can do all we can do all that cool, especially using Gary being an example, because nobody sells throw look at.
Will Smith look at the rock look at like all these men. Look at Kevin Hart bro, oh my god, Kevin Hart has no problem. Asking you to go check this out on Instagram or go buy this or go see his new movie. None of these people have a problem with it and they’re, not cool. Well. How do you like to be fair on the other side, all right, how do you can? How do you get yourself seen? Well, how do you communicate and really give them a text to your brand without feeling like you’re, you’re begging me? I don’t know, maybe that’s what some people are trying to avoid.
I think that try to worry and devise you know bad bad sales. People feel like they’re, begging, good sales. People know that they’re selling, so, like you know, if you’re bad sales person, like you know, there’s training for that, like can become better catchy, like I don’t know like it’s just crazy. That is crazy. This is crazy that, like these, there are like there’s parts of the culture that respect it.
There’s parts of the culture that respect salesmanship hustle. You know what I mean and know how to do all that, but but yeah I mean I just feel like. I miss feeling a lot of people feel like maybe like insecure about asking people for like asking people to take the action that they actually wanted them to take. You know I get it man, I think like to me when it comes to cells. One thing I always resort back to it.
I can’t remember the first person I heard say, but it’s common in salesmanship, where they just basically leave back to the fact that, like if you believe in the product, why would you not tell somebody about it? Yes, that’s what I actually just posted online
Tal como é que você vai posicionar nas buscas orgânicas, o seu vídeo, inclusive você vai ver eu fazendo está esse vídeo que você está assistindo você vai ver, o processo deu trabalhar as técnicas de otimização para você, conseguir, chegar, até, esse, vídeo, ok, então, fica, comigo, até, O final desse vídeo pra você poder acompanhar todo, o processo passo, a passo, ok mas antes, a gente começar esse conteúdo quero te, dar dois recados rápido está, toda semana faço lives de graça para, são conteúdos gratuitos porém, são conteúdos massivos, conteúdo, bem, intenso, mesmo, toda, semana, Até aqui no canal segunda feira, às 8 horas mas nem, sempre você é avisar, o youtube nem sempre, a gente fica todo mundo, então vou, deixar aqui na descrição link, pra você se, cadastrar e sempre, você vai, receber, por e mail, o link, dessas aulas, estação, aulas De muito valor do conteúdo que às vezes passa de uma hora e meia duas horas, são conteúdos top então se cadastra lado e outro recado antes de a gente começar o vídeo é que dependendo de quanto se está assistindo esse vídeo você está assistindo quando ele saiu.
A gente está em pré lançamento do fórmula da sca que vai ser meu novo treinamento que vai lançar agora, o começo de fevereiro é vai ser um tremendo completasse, o treinamento mais completo de marketing; digital que existe está aí, a gente está preparando com, muito carinho com, Bastante dedicação e se você quiser ser avisado sobre, o lançamento se você quiser participar da primeira turma que essa primeira turma ela vai ter vários benefícios neva ter um preço bem reduzido vai ter, bônus, exclusivos, vai, ter, algumas, outras surpresas que só quem tiver cadastrado.
No link que vai estar também aqui na descrição que abaixo do vídeo vai poder ter acesso então se cadastra lá pra você poder receber em primeira mão, as novidades do lançamento do fórmula 10k, ok, então bora, por, ovídio, vou compartilhar, a tela que contigo eu vou fazer Esse vídeo sem edição mesmo pra você poder acompanhar, o processo como é que é ok, então vamos lá eu primeira coisa de tudo, eu criei aqui ó um passo a passo para, a gente seguir certo ea primeira coisa que é você definir a palavra chave.
Tá então a gente vai ter que fazer uma busca de palavras chave porque você tem que encontrar um termo quis que ele esteja sendo buscado na que ele tenha o volume de buscas mas se, você tem que analisar a concorrência também porque das, vezes não adianta, nada, Ter bastante busca mas tem muita concorrência seu vídeo ele não vai destacar certo então, o primeiro passo de todos é está é você definir, a palavra chave e as tags do seu vídeo aqui, palavra-chave, até, poderia colocar, o osso btop que seria a principal ea secundária a As secundárias ta3 onu, a esse vai ser um vídeo que vou falar sobre esse está sendo um vídeo na verdade que eu vou falar sobre s ou para o youtube: então eu fiz, a primeira busca que é seu para o youtube: eu tô, vendo aqui, ok, tem Bastante gente posicionando porém olha, só, não, tem, tanta, gente funcionando, para, a palavra específica é se o preto be ontem, o jogo aqui primeiro tem, o júnior disse, o prefeito bi mas depois, já não é exatamente, a palavra como fazer, esse ou, para o youtube, como, fazer, Esse ou para o youtube: op já, tem, o seu para o youtube; também, seu, pai, youtube, beleza então, a primeira coisa é que eu não tenho como saber muito os dados se vai fazer sentido ou não, eu posicionar, para essa, palavra chave, eu vou, jogar, aqui, nessa, Ferramenta chamada amber suggestion, buscar ela vai me dar o volume de buscas mensais que esse termo tem lá, no youtube ele, vai mudar também, a concorrência está então aqui por, exemplo, esse ou, para o youtube que ó 390 buscas por mês mais, ou, menos, aqui, no ps, Ou, a dificuldade desse ou é de 21, então não, tá tá mais ou menos essa aqui.
Tá eu vou dar uma olhada em outra ferramenta que essa é uma extensão do chrome, chamada, vídeo aí que vai ligar aqui é seu ou tags é basicamente isso também é pode fazer, o mesmo que fez aqui do biggest às vezes dá ele dá um resultado diferente Vai inquirir jimmy sanchez se coloca aqui é legal que, ele já vai te dá outras sugestões; ok, ele já, deu, o número completamente diferente olha é de um volume de busca bem maior e aqui ó a competição já andou tão alta então talvez eu consigo, puxar pra Essa palavra chave eu vou pesquisar outras palavras chave que um pouquinho mais longa como fazer é seu para o youtube vamos ver se é que vai estar melhor o que parece tempo pouco menos de concorrência essa palavra chave como fazer sopa youtube, vamos, jogar, aqui, nas ferramentas, Para, a gente dar uma, analisada melhor, ok, ela tem, menos, busca, porém, o ala, tim score; competition, o ptx corda ver, ana jorge a 1.
37 então já tem muito muito menos concorrência então é um indicativo de que talvez eu consiga funcionar com, mais facilidade do que só É seu para o youtube: então eu faço, essa avaliação aqui, a qual coloquei aqui eu analiso, o volume de buscas e analiso, a concorrência, tá então minha palavra chave principal no crack embaixo vai ser vamos fazer é sopa youtube que eu vi que tem um volume de Buscas legais em que 7142 tem o planejador de palavra chave.
Do google também é outra ferramenta que faz a mesma coisa é do próprio google você pode usar também é e aqui tem uma concorrência mais baixo tão chique é um indicativo que talvez eu consiga posicionar com, mais facilidade e cibe, então essa, vai, ser, minha, palavra, chave Principal agora as secundárias que com, certas, palavras, chaves, secundárias de link as secundárias vão ser por exemplo pode ser, o s ou para o youtube.
Foi, a primeira que a gente pesquisou certo eu vou, dar uma olhada que eu vou abrir os primeiros vídeos aqui em outros dias prevê que tags que o pessoal está. Usando nos vídeos, eu já consigo saber, mais, ou menos o que que se eu colocar de palavras chave secundária e de tag o que eu vou conseguir trabalhar para otimizar meu vídeo, tá então vamos ver aqui essa ferramenta, o vídeo aqui é muito bom que ele já Te mostra as tags de que a pessoa está usando, no youtube em que o tag.
Dos vídeos é seu como fazer joyce ou de canjas ou o youtube técnicas de show para o youtube é seu para vídeos uma olhada mais as que têm mais, a ver eu vou pegar até ghioni daqui do drogba também é uma tese que só tem, no canal. Dele que eu consiga se posicionado do lado aqui como, o vídeo recomendado então às vezes porque, a mesma até que ele tem aqui, o vídeo passa, a parecer igual do jogo recomendou aqui ó normalmente se, a gente ver, o vídeo.
Do júnior o show abre o filho dele pra gente, dar uma olhada show e coquetel dele a gente poder ver se ele colocou a mesma tag: do joma ou se foi simplesmente por outra tag que ele recomendou aquele não não colocou, o jovem então, foi, pelas, outras Tags, mesmo, esse, ou, o youtube: ok, já, vai, pegando, várias horas, a carga só vamos, ter, mais visualizações, no youtube [, Música ] eu vou, pegando vários, palavras chave se, eu como fazer show para youtube: ers op como, o vídeo dele está, bem, posicionado, aqui, ele, tem; Uma técnica também ó até que ele coloca que só ele tem então vou pegar eu vou colocar meu vídeo também eu tenho, chance aparecer aqui como recomendado do vídeo deles saca vou pegar, um, outro, vídeo, aquidauana fraco, no v, ela colocou os em uma, outra, técnica, diferente, Ranquear vídeo o ponto na frança, nega, todo mundo, coloca técnica, então, eu vou, pegar até, unimed, todo mundo, vou, colocar, aqui tem chance do meu vídeo parecia que principalmente que ele tem outras tags relacionadas à ao tema do vídeo mesmo né usar, esse, momento, mesmo, tem, aqui; Uma olhada em mais algum vídeo que pode pegar um pouco de cada pegar os muitos que mais estão condicionados a esse ou para o tubo 2019/2020 que eu já peguei basicamente todas só, usa mais ou menos as mesmas colocar softwares eo essa tag, zona, ele, aqui acho Que foi muito grande falar muito espaço de que, o g7 ou é você pode olhando aqui as palavras chave nessa ferramenta, já, vai, tirando, dados necks, do volume de pesquisa ou todo de concreto de concorrência e assim consegue analisar quais são as melhores palavras chave, para você.
Trabalhar então beleza já defini, a minha palavra chave principal já definir as secundárias agora, vou criar, o título para, o vídeo como é que eu crio o título para o vídeo show fechar esses vídeos todos aqui basicamente eu vou digitar aqui ó ó minha, palavra chave principal Como fazer seu para o youtube: então meu, título, ele, sempre, vai ser, a gozar, a letra maiúscula então sempre vou colocar, a palavra chave principal e eu vou colocar, a palavra chave secundária vamos ver mas só, para mais, duas realizações, no youtube eu sou, o titular bem Parecido né vou colocar aqui tori ao show esse tempo uma, pesquisa aqui que é bom você colocar a barba chave secundária saque também, no título e se, eu acho uma coisa que nesse sentido historial para mais, realizações, no youtube colocado, mas visualizações, no youtube então, vou, pegar Aqui ao tutoriais se ou não tem, a técnica de si ou então tem a ver.
Tá bem então esse que vai ser, o meu título beleza tem que ser um título chamativo também não adianta você só é colocar as palavras chave, o seu título não fazem, nenhum, sentido, ok, beleza, então, agora, você, já, tem, o primeiro passo é definir as palavras chave Principal e secundário depois criar, o título faz 13 que é você pesquisar, o conteúdo né e criar um roteiro do seu vídeo gravar, o vídeo fazia também nené a capa do canal uma, dica, você fazer, a capa é você por exemplo pesquisar aqui e ver que tipo De capa o pessoal está fazendo tenta fazer uma bem, diferente sabe pra você chamar, a atenção nosso pessoal está colocando sempre, o fundo mas o vermelhinho assim você coloca um, fundo diferente, para você, poder, se destacar então, você faz, a tanga e depois que fizer também que Vai fazer você vai é começar a trabalhar na no próprio vídeo.
Tá eu vou pegar um vídeo qualquer aqui pra você ver, a título de exemplo então o que eu faria aqui por exemplo tem um jogo você tem um vídeo aqui na minha área de trabalho tem esse vídeo aqui por exemplo vai pegar, o trazer à população a Ficar na frente da câmera que você tenha, o arquivo do vídeo digamos que eu gravei eu peguei, o conteúdo aqui ensinamos a fazer o o vídeo é fazer esse outro mas o vídeo ficou pronto digamos que seja esse, o arquivo do vídeo tá digamos que essa seja Minha também beleza então o que se vai fazer é pegar o título a palavra chave principal a clicar, no botão direito, no nac propriedades aí você renome isso aqui ó coloca como fazer se o padre tube você vem aqui em detalhes troca que o título legenda aí.
As obras secundárias e culpe, a elas se marca que max diz galinhas marca aqui marketing, mas aqui em baixo porque vai fazer isso porque, o youtube aqui acho que ele não, tá deixando renomear chuva e se levar por que o youtube ele ler muito mais as palavras. Do que as palavras escritas do que o que você está falando no vídeo. Tá então por isso que a gente tem que trabalhar bastante essa otimização então você vai fazer isso tanto.
No arquivo do vídeo quanto, no aquino, no arquivo do tatame também, o oxi já arrumam aqui colocam, a bola chave principal aqui, no título e, no assunto. Tá aqui também da ok beleza é o primeiro passo que é a da fase 2 seria você renomear os arquivos certo qual seria, a fase 3 basicamente você vai subir um vídeo, no youtube está, bom, como selecionar, o vídeo veja aqui, o vídeo que a gente pagou De e renomear aí foi que não há como fazer é como fazer seu futuro assumir, o vídeo aqui é aí que está a fazer você vai pegar, o título você já criou e coloque beleza ele só pagar, a inscrição na descrição largam os próximos passos vai trabalhar De inscrição na sua descrição que vai fazer a primeira coisa não é por é como você vai colocar eu gosto de colocar essa aqui ó o que chama atenção para o link pesquisa e se colocar as setas para.
Facebook, eu achar um site que dá pra você que lhe dá certinho pra você dá um contra 100 do meu site que se consegue copiar 7 fica mais chama mais atenção é que se vai pôr o seu link é o de afiliado ao produtor nick coloque o Link aqui aí embaixo eu geralmente coop, o título e coloco e aí eu venho trabalhando, a descrição tal como é que eu faço essa descrição a minha descrição é tem que ser um texto onde eu consigo encaixar essas palavras chave então por exemplo é você, gostaria de Aprender eu vou pegar principal como, fazer é se o para o youtube nesse vídeo eu explico, o passo, a passo para para: mais, visualize, visualizações, no youtube, assista, comigo, até, o fim, não e descubra, a gente pegou, a palavra chave que e descubra quais são as técnicas De si ou se vai completar né é só fazer uma descrição, caprichado aqui ó a opel por aqui, a ranquear vídeo também era, se você quer no que é que eu estou criando vai caprichando na sua descrição aqui.
Tá othon é meio que inchou um pouco de linguiça mesmo mas é para o algoritmo poder entender do que se trata esse vídeo, tá aí beleza você colocou aqui o link, no começo sempre deixo, no começo pra ficar visível para, a pessoa não tem que explicar e Mostrar mais ta embora, o título escreveu, a descrição com as palavras chave aí depois eu coloco link a compartilhar esse vídeo. A eu copio o link op o que é o link, do próprio vídeo bola aqui porque se alguém compartilhar esse vídeo eu estou tendo que a gente vai falar e ds, ou off page que é compartilhamento é quando alguém aponta, o seu link, em algum, lugar onde Alguém compartilha o seu link, um lugar, então, quando, você, faz, isso, aqui, ajuda, também, no ranqueamento é e aí, próximo passo é você pegar, aqui e copiar as tags, secundárias e colocar, a copa com, a primeira que ele a principal pode, pular mais linhas aqui ele vai Ser oca as secundárias tá feito isso você vai subir aqui, a sua família eu como fazer seu projeto biné cv que a outra também mas estou fazendo, a título de exemplo e e aí se você já tiver por exemplo canal outros, vídeos, você, pode, colocar, por, exemplo.
É recomendado e aí você coloca um link de outro vídeo o que você vai fazendo vai apontando, o link de um vídeo, no outro vídeo e isso vai também melhorar, o s ou, tá aí vai lá e coloca o link do outro vídeo aqui certo é que Na playlist você pode criar uma playlist se você quiser com, a palavra chave principal como, fazer e sobretudo bi do craque beleza, o vídeo ranqueia pela playlist também dá uma dica extra aqui porque, a gente dá é que não vou fazer mas só pra cá, a título De exemplo, tá beleza então que essa marca não foi quem mais opções aqui, nas tags é você vai colocar, a principal nessa aqui e aí vai colocar as secundárias a copeco lá elas aqui não é um cubículo de tirar uma aqui, o custo desse, o eu tiro Uma outra que não tem nada, a ver aqui publicidade quanto, o deu certinho agora, é legal você, colocar aqui, a data de gravação se coloca da tam em, são paulo e vai, próximo eu num, mutismo canal mas você, não, precisa, se, vai organizar e também é aqui Em elementos de 20 c pode adicionar, a tela final não necessariamente precisa também está não é isso que vai mudar tanto silenciou aí vai, o próximo e publica, agora, público e mexe branco, ac, tá aí depois porque, o seu vídeo estiver.
No ar que vai fazer deixa eu pegar um vídeo aqui pra te mostrar um exemplo e aí você vai jogar se o esse vídeo aqui que eu fiz da linha de drogas por exemplo peguei aqui, no iraque, o o título. Do vista bela o link e aí eu comentei aqui no meu vídeo aí o que que fixei um comentário também suba ajudar tanto no ranqueamento quanto nas vendas está promovendo algum produto vai ajudar também.
Tá você ver que o trabalho que eu faço você pode colocar também é uma coisa que se falar é no final da sua descrição do show tá aqui que vem pode aqui no finalzinho você pula você pode colocar até três está, a colocar aqui, a principal só Que tem que ser tudo junto dá pra pegar pode estar separado tudo junto nem quando você bota hashtag que ele fica aparecendo assim havendo então se alguém por acaso pesquisa aqui pela hashtag ó vai encontrar meu vídeo também você pode, fazer, isso, aí, está, em, mim, como, Fazer sua produto be steg.
Si ou para o youtube: stang o tutorial esse outro beleza então deixou, o campo, próximo próximo próximos, a esse coloca em público eu vou pôr num estado que para ele não é o vídeo, tá só a título de exemplo, tá aí vai concluir mas aí, no caso Vai deixar público ele, poder, publicar, no seu canal você, vai concluir, a beleza ea hora que ele terminar aqui já vai estar, o seu vídeo já está; no ar e você tem grande chance de a de posicionar com, bastante agilidade você fizer, o processo todo certinho de Você é fazer a escolha da palavra chave principal tem esse é, o momento mais crucial, do seu vídeo run que há na escolha da palavra chave e outros fatores de rankeamento que eu queria passar por você que não é só essas essas técnicas né essas técnicas de Senhoras, são muito importantes e aí, o lance é você incentiva as pessoas a interagir com, o seu vídeo também é que o sr off page que é basicamente as pessoas da unmik, o seu vídeo deixar um comentário compartilhar seu vídeo então esse tipo de interação vai dizer Que o youtube que o seu conteúdo relevante, tá e aí ele começa a recomendar seu vídeo comece, a posicionar melhor seu vídeo outra coisa também você pode fazer é trabalhar bastante, para o seu vídeo, ele, seu objetivo, tá pra pessoa poder, aprender, já com, aquilo e tem, Uma taxa de retenção que a gente fala grande está ou seja pessoal assistindo início ao fim em seu vídeo e fazendo isso o youtube ele entende que o seu conteúdo ele é relevante que elenco tudo bacana e também tende a distribuir melhor, o seu conteúdo posicionar melhor, O seu conteúdo e beleza se você tiver provocar alguma dúvida sobre isso coloca, aqui nos comentários, aqui abaixo, o e já, fazendo aqui é o gancho para você interagir que deixou a equipe se você curtiu também esse vídeo assim você me ajuda, a posicionar esse vídeo melhor Lá nas buscas orgânicas e aí você vai ver que realmente funciona então, tá aí dá um like deixa um comentário pra e depois e como vai lá buscar na busca orgânica pra você veja esse vídeo, já, está, aparecendo, às, vezes, demora, um, pouquinho mesmo, as vezes que Na hora às vezes demora algumas horas, às, vezes, demora, dias não é uma, ciência, exata, ok, e só, novamente, os dois é k, dizem que deixei no começo do vídeo, vou, deixar, agora, no final.
Do vídeo, aqui abaixo, a descrição é bom ter dois links, para você. Se cadastrar um é para você, participar das, aulas ao vivo que eu faço aqui no canal é e, são conteúdos márcio conteúdos top mesmo, tá nas aulas ao vivo eu entrego meu melhor e também vai ter um link, pra você se cadastrar aqui abaixo, a a primeira Turma e do forma 10 kaká é um, novo treinamento treinamento, mais completo, mais top de marketing digital que vai te ensinar, a criar uma estrutura que gerem ganhos acima de dez, mil reais por mês como filiado como produtor então se cadastrar aqui você receber, as novidades desse Lançamento em primeira mão para você, poder, ser, notificado de seus, bônus têm, uma condição, extremamente, única, dá porque vai ser, a primeira turma então se cadastrar e se, inscreve no canal também, se você gostou, desse, vídeo, antigo, cine, das, notificações, para você, não, perder, os próximos, beleza, Então é isso aí um grande abraço e falou
So, for instance, I’ve got this input here, wrapped in a label and that’s going to produce a visual UI like the one that you’re seeing here this radio button.
But that’s also going to create a spoken UI based on the built in semantics of those native HTML tags. Now, if you’re not quite sure how all of that happened, or why those semantics matter be sure to check out our previous episode on semantic. So I’ll include a link down in the show notes and we can also maybe drop in an annotation up here for you to click on. I just I have some background on how semantics work and why those are important in the first place now.
This is all good and everything, but there are instances where a simple layout in native HTML just aren’t going to cut it and so to handle these situations. We have the web accessibility initiative accessible, rich internet applications, spec, which is a bit of a mouthful. So you oftentimes see this referred to as wai-aria or maybe just Aria, so audio works by allowing you to specify attributes on elements which then modify the way.
Those elements are translated into the accessibility tree. So let’s take a look at a really basic example. Just to show how this works, so, if you create a a plain checkbox a screen reader is going to announce it. As you know, a checkbox it’ll tell you what its label, if it has one like we do in this case, where it says, receive promotional offers and it’ll also tell you the the state of the checkbox right, whether it’s checked or not, but let’s say you’re in A situation where, for whatever reason, you need to implement your own check box using something like like a div right, maybe you need to style it in a really special way.
So, in this case, we’ve got a div checkbox we’ve created here, and the screen reader is going to give the user really like no indication that this element is meant to be a checkbox. It might announce the the text inside of the div there, but it’s not going to tell you the role of the element. I can say it’s a checkbox. It’s also not going to tell you the state so excited you sure is going to be able to see these visual cues and they’ll be able to figure out that this is a checkbox.
But nothing is going to be announced to our screen reader users and that’s a really big problem. So using Aria, we can actually tell the screen reader about this extra information here up at the top, I’ve got some custom checkboxes just created using gives down at the bottom. I’ve got some checkboxes using the native input element so using voiceover. Let’s see how these are announced differently: voiceover, I’m chrome, custom checkboxes in custom check intense group with three items there and then slices group with two items: heading ten times check, check box and then slices uncheck, checkbox voiceover off.
So you see there that the the div elements just are announced as groups. It doesn’t indicate to the user in any way that these are checkboxes where it’s the native element. It indicates it’s a checkbox and it tells you the state whether it’s checked or not. So, let’s see if we can add some Aria to improve upon this so over in my dev tools, I will select these the checkbox elements and I’m going to start off by just giving them a role of checkbox and I’m also going to give them a state Of Aria, checked of either true or false, depending on you know the actual state of the element there.
So if a role checkboxes to the one Aria checked equals false and let’s try it again using the screen reader voiceover, I’m dropping custom. Checkboxes 10 pens check the checkbox and then slices contract checkbox always go over all. So adding that role and Aria checked attribute causes the middle Union accessibility tree to actually have the desired role and state without changing. You know anything else about the nodes, appearance or its behavior, which is pretty awesome right, we’re just adding in additional semantics using Aria.
So in terms of the accessibility tree, what ru does is it really allows you to subdue like tree surgery? So you take the accessibility tree as generated by plain HTML. You add Aria to that, and now you get a different accessibility tree and it may be subtly different or it could be radically different, depending on what attributes you use, however, keep in mind that this is really the only thing that ru changes.
It doesn’t change anything about how the element behaves on the page. For instance, it’s not going to suddenly make your element focusable, it’s not going to add keyboard event, listeners for you or anything like that, or you does not change behavior in any way. It really only is for adding in additional semantics. So if you, you know, if you’re making a custom control, it’s really on you to make sure you go back, and you also add in that keyboard support so you’re kind of like maintaining that that consistent experience for your users.
So now that you understand more about what ru is and kind of some of the basics of how it works, I want to cover some of the things that Aria will. Let us do in our application, as we saw in that check box example. Aria can add semantics to an element where no native semantics already exists. So, for instance, you take a div element, it has no built-in semantics, but we can use Aria to be able to role.
We can use already to give it a check State, for instance, build a custom check, box or radio button, or something like that, or you can also be used to modify existing element semantics. So, for instance, let’s say I’ve got a button element that I want to. Actually turn into more like a toggle button, so I can on/off switch type of control. I can give it a roll of switch. I’m give it an already check state of true or false, and now I’ve sort of modified the semantics of this control, and now it’s more of a even more specific kind of thing.
It’s like a toggle button right to switch button. It’s important to note here, though, that the switch rule is part of the newer aria 1.1 spec. So, as I’m recording this, you know there’s probably a number of assistive technologies which do not support this role. Just yet, just like all web standards. Aria is you know, constantly evolving and advancing to try and keep pace with new UI patterns, so that’s something important to realise as well right, if you, if you come across an aria rule, you also want to check for the support of that role in assistive technology To make sure it’s widely supported, and then you can use it another thing or you can do is it can express semantics and UI patterns which really like don’t already exist in HTML, and I think this is where Aria kind of comes into its own Aria.
Basically, will let you create accessible widgets, which are not possible using plain HTML. To give you an example. Here is like a tree: widget component, okay, we can take an unordered list and add all your rules of we tree item and group and add an already expanded attribute to a few those children and now we’re expressing the more rich semantics of this tree element and Again, there’s no tree tag in native HTML, so it’s something that you know we wouldn’t be able to build otherwise without aria, which is really important.
Another thing we can do and as we saw this in our previous episode on labeling or you can add extra labeling and descriptive text to an element right to give that element an accessible name. So, for example, if you have like an image only button which doesn’t use an actual image element, so you don’t have access to an alt attribute or anything like that to put alternative text on it. You can still use Aria.
You can use Aria label to give that element its own accessible name, and that way you can have it be announced properly by a screen reader to those users, or you can also express semantic relationships between elements which go beyond just like standard, dom parent-child sibling relationships. So, for example, a more complex relationship is something like this element controls that element over there.
Even if they’re not like you know, direct parent-child or anything. So in this case right here, I’ve got a button which controls whether a particular part of the page is visible or hidden, and it does this in the form of kind of a disclosure widget. You can see here where it shows advanced settings. We’ve specified using Aria controls – that’s actually controlling this group of elements down here for these Advanced Settings checkboxes.
So even though they’re not parent-child, they’re, actually sort of like siblings. We can create this new relationship indicating this element over here controls that elements over there, which is really cool and finally, Aria, can make parts of the page live, so they can inform assistive technology right away when something changes – and we saw this in our previous episode On building alerts, so we add role equals alert to some element.
We drop some new content into it and then it’s going to announce that immediately through assistive technology to the user. So are you giving you a lot of tools to make sure the experiences you build? Are semantically rich and can be easily understood by assistive technology? Now we’re definitely going to be diving into the subject more in the future, but that about covers it for today. So if you have any questions, you can always leave them for me down below in comments, or you can hit me up on a social network of your choosing.
As always thanks. So much for reading I’ll see you next time, hey. If you enjoyed this episode of Ally cash, you can always catch more over in our playlist or click. The little subscribe button and you’ll get an email notification whenever we launch new stuff on the blog. As always, thanks for reading
To scribble down URLs throughout the meeting, If you are talking about this event on Twitter, — which I know Twitter is down this morning, so I’m not sure if it is back up yet Or not — but the hash tag is # tstblog We’ll also have a forum discussion that will Take place afterwards, if there are questions that you didn’t get a chance to ask or that the Presenters didn’t have an opportunity to answer And we will send that link out again in the Follow-Up, e-mail and it will also be announced at the end of the webinar one more time So welcome everybody to Intro to Blogging for Nonprofits & Libraries, I am Becky Wiegand, a staff writer here at TechSoup and blogger And manager of our blog for the TechSoup blog We will be joined today with Presenters Allyson Kapin from Care2 and Jason Griffey, who is the Author of Library Blogging.
Just to give you a little bit of background on The two speakers, Allyson is the blogger and chief for Care2’s nonprofit blog Frogloop. She also Blogs for Fast Company’s Radical Tech, blog She’s, the founder of Women Who Tech And the Executive Creative Director of the Rad Campaign, Jason Griffey, co-authored the Library Blogging book that I mentioned previously – and he is also authoring the soon to be Released Mobile Technology and Library He writes and blogs regularly for Pattern.
Recognition, which is his own blog, the LITA blog and for ALA’s TechSource blog For the library community So just to go over really quickly. What our agenda is going to be today, we will hopefully be able to get to all of These objectives, where we go through and define kind of what a blog is and what its Benefits are for both the nonprofit community and the library community. Hopefully you’ll Have an opportunity to answer any questions, address considerations that you should think of.
Before you start give some overview of tools, talk about best practices and tips and share Some of our favorite blogs and resources And then at the end we will save some Time for some questions and answers, So hopefully we can get your questions. In And again, if we don’t have time to get to everyone’s questions, we will be Having that follow-up discussion in the forums So Jason, you have a great definition that You use in your book, Could you start us off with giving us an overview of what is a Blog for those who may not be familiar Jason Sure thing One of the problems in Defining a blog is in the book Library Blogging.
I say it’s kind of like trying to define a book. You can have different shapes and sizes and colors Some books have thousands of pages and some Only have two, but they are still books. Blogs are largely the same way. It is definitely A webpage – And there are a lot of “ usuallys” in this definition, It is usually Written in a programming language, although the first things that we Called blogs were just straight HTML: The content of the site is normally stored.
In some sort of metadata-rich format, This is all invisible to the user. And the presentation of the content is usually reverse chronological, That is one Of the hallmarks of kind of the blog format is that you have the new stuff at the top and then It trails as the older stuff trails off the screen, Usually each piece of content or post Is the product of a single author? There are lots of blogs that have multiple Authors but usually the post itself is not normally co-authored by multiple People And a big deal is that the content is updated regularly on a blog Usually again, the page has some sort of social networking component, whether it Allows comments whether it allows track back or some other sort of feedback.
Mechanism for the community in question – Becky – That’s great, And can you talk a Little bit about what the difference might be from a regular website And can a blog be a Website I’d, imagine a lot of organizations and libraries might be interested in using A blog tool to actually create a website if they don’t have one or it would Be easier to update a site if they do Jason Yeah, some of that actually comes down.
To a distinction between what I’ll call code and content You can have a blog engine, That is a tool that is designed for blogging. That does many things besides blogging, So The code that underlies the way the website is put together, whether it Is WordPress or Blogger, or a more fully featured content? Management system like Drupal or Joomla, those that the underlying engine What we would call blogging software could easily run a website in a myriad of Ways, WordPress is really pretty heavily used when it comes to running kind.
Of what we would call a website as opposed to what we would call a blog, But the content really is what sets a Blog apart in that, it is regularly updated that you have what are called posts. You Have consolidated pieces of information that are news items or some other kind of Temporally interesting piece of information that then gets linked to a Time and scrolled through so a little bit different than a Traditional website in that kind of manner, Becky.
Thank you for that help in defining What a blog is and what a blog tool can do, We will have more about the blog Tools later on in our discussion, But before we get to talking about the Nitty-Gritty of the different tools – Allyson, maybe you could talk a little bit about what The benefits of blogging might be for nonprofits, Since you work consulting nonprofits blogging. For nonprofits about using social media tools like blogs, it would be great to share a little Bit about why blogging can benefit a nonprofit Allyson.
Are we jumping Into the slides now Becky Sorry Yep, I hadn’t advanced it Allyson. Sorry, I’m just waiting. For it pop up on my screen, Becky Sorry, It took A second to catch up Allyson, So one of the things that we use Blogging, for is really to communicate our message and really standout from our competition. Or our opposition, So we really use it as a communications tool with our base of Current supporters or potential supporters that we want to reach and recruit and, of course, Reaching out to the press and influentials and decision-makers such as political Representatives like hill staff or state representatives, And it can Even go down into very local targeting And then of course you don’t want to get lost in The shuffle, because blogging is so huge today, I think that there is a stat out there from Technorati, I think there are over, like 75,000 new people that are blogging every day.
And so probably your opposition is blogging and your competition is already doing it. So you want to have that blog presence too, And also blogging gives you a chance to Tell your story with your unique voice And, as Jason was mentioning blogging. Is a really easy and cost effective way to share the latest news in your organization? To tell your story to solicit feedback from your community and to really Foster a great discussion and dialogue, And it gives your nonprofit a really Distinct voice within your movement and can really distinguish you from other Nonprofits that are working on similar issues, And you can see in this example, I used Greenpeace, which, I think is a great example There are a ton of other environmental Organizations but Greenpeace has done such a great job with their Blog, It really caters to their activists.
You can tell, by reading their blog in terms of Their tone and messaging, It is also a great source of information for their activists that are Looking for the latest news on their issues, It’s just a great example of how to really Define your voice within your community So blogging also helps you really brand Your mission with your organization, with your constituents and Of course, with the press – And I used the Amnesty International example – I think that they’ve done a really great job, They’ve, actually called their blog Human Rights.
Now – and I think that is a great great example of Amnesty International – They have done such A great job in branding themselves in general, including their online social networks, They have A really active presence on Facebook and Twitter And their blog is just Another representation of that Also, you can use your blog to really Freshen up information on your homepage, And here I used the Save Darfur example And if You can see, I know this is a small screen shot on your right-hand side, but there towards the Bottom of the screen it has the Save Darfur blog And basically, what they’ve done is they’ve Integrated a blog feed onto their homepage, And it is just a great way to really freshen.
Up your homepage and make it look dynamic for web visitors that are coming back. To your website on a constant basis, And they have also actually used it. It’s the same thing: It’s an RSS feed. If you look over to the left side of the screen, They have also done that with Darfur Daily News, And it is the same idea of using an RSS feed. To really just keep that content really fresh and updated for the users when they Are coming back to your website? Becky! That’s great info, The other great Thing about RSS is that you cannot only use it to keep your own site and information fresh and Active but it’s available for anybody to use Once you have that RSS feed other people in Other organizations, other bloggers, can also use your feed on their own site, helping to further Syndicate your information around the web Before we move on to some of the library Info that Jason is going to offer.
I would love to have folks raise their Hand if they are calling in and joining us from a nonprofit today, So you will see a raise Hand a button If you want to raise your hand if you are from a nonprofit that would be Great just to let us know who’s joining us. I see a lot of yellow on my screen. Which is what happens on the back end? We see a lot of yellow raised hands. It Looks to me like about half of the folks, maybe a little more than half of the Folks on the line are from nonprofits, So if you want to go ahead and put your Hands back down that would be great Now that hands are down for the Nonprofits, I would love to see before we get into Jason’s section.
About why it matters to libraries, I would love to have folks raise their Hand if they are calling in from a library or a friend of the library, Lots More hands going up, That’s great, So it looks like we have quite a bit more at the Moment, nonprofits on the line than libraries, but these tools are equally relevant. I think To both audiences and Jason is going to tell us a little bit why? What are the Benefits of blogging for libraries, If you still have your hand up, you are Welcome to put that down at this point, just by clicking the Same button again, Thanks Jason, do you want to tell us About some of the benefits, Jason Sure thing I kind of picked out three things: That I think blogs are really good at for libraries, And the first of these is — Waiting on the slide There we go, I’m hoping everybody sees that The first is building an audience: Every library, whether it is public academic, Corporate other sorts of special libraries school libraries – all of them – are in Some way answerable to their patrons In the same way that a business Is answerable to its customers? Libraries have a duty to their patrons To serve them in the best way they can And you can’t serve anyone if you don’t Have anyone One of the biggest problems for public libraries and academic libraries Too is trying to increase your patron base, trying to figure out how you can Get more and more people interested in what it is that you are doing And blogs are Marketing and outreach and problem solving and potentially patron feedback all in one It’s a single kind of communication blog that is flexible enough to allow for a lot of different What I think are very interesting communications between you and your patrons So building an audience reaching out to underserved audiences, all Of that sort of thing is really easily done when it comes to blogging.
Blogging is a nice tool for that. The next thing that I think is important for Libraries to think about when they think about blogging, is when I said, share your secrets, And that is Every library has these amazing collections — that’s a little too far. There On the slides There, we go Share your secrets: Whether it is the Smallest public library, in a small rural town, all the way up to major academic Libraries, every library has something some things in their collections that are Vastly important to someone in the world, The problem is connecting the reader and The object It’s similar to marketing, but I think that simply putting out your Information in a way that is easily re-shareable — you mentioned earlier that RSS Makes things kind of re-shareable? You can get your message out more easily.
Libraries, when it comes right down to it, are purveyors of information. We are trying To get our information out into the world in every method that we can use to do that, Is an important one. Blogging is a huge one. I think it’s important for libraries. To think about how they could get a blog into their communication streams in order to Get their content out the actual information that the libraries are holding more fully Out into the world into the digital realm, I think that’s a big deal.
For libraries these days And then finally last piece — Waiting on the slides There, we are Remix. Your world Blogging is a way of — librarians love, structured information. We are insane about structuring information. So that we can do interesting things with it And blogging is one great way of taking Sets of information and structuring them in specific ways through RSS XML Adam and other kinds of metadata formats, in order to be able to as Allyson said, Embed them everywhere that you might want it, You can have one blog.
That then feeds the Information into lots of other webpages, You can feed into multiple websites all at Once And it just gives you a lot of power on the back end, The actual technology Behind blogging gives you a lot of options for things that libraries are very interested. In doing I think that those are the three things that I think libraries can benefit from pretty Quickly and pretty directly via blogging, Becky, That’s great.
It seems like between Nonprofits and libraries there’s probably a lot of overlap in what is trying to be achieved. I mean obviously building an audience communicating with your constituency. Whether that is your local neighborhood that you want to have come out, And participate in library events or whether it is people you are trying to move into Advocacy or action or service for your nonprofit, So these are great tips.
I think For both libraries and nonprofits So before we start a blog before we jump In and try to launch into the blogisphere I’d like to, have you give us some information? About what we should consider as a nonprofit or as a library before really jumping in What kind of things we need to think about? What are the hurdles that you need? To overcome before you try to start, Or is it really just go to Blogger And open an account and start So Allyson.
Maybe you can talk a little Bit about what kind of considerations we need to have before getting started, Allyson Sure! Well, the first thing that you want To do is you really want to define your goals upfront when you’re, first, starting your blog And Jason Did talk about kind of building your audience, So you definitely want to define. Who is your Target audience when you are starting your blog and who are your readers, Who do You want to be reading your material And then you really want to define the Unique information that you are delivering through your blog to your target audiences What’s going to be the most valuable information that you can give them, And possibly the valuable Information is going to be somewhat different than your competitors So because At the end of the day, it’s all about kind of getting the most visits and we want To be able to provide value to our web visitors who are reading our blogs, Then you also want to think about a publishing Schedule In terms of commitment to your blog, how quickly can you provide the Information, and do this on a regular basis, Are you going to be able to — and I’ll talk a little Bit about this below in terms of staff commitment — are you going to be able to update This blog three times a week Or are you looking at kind of doing this more Once a week or once every couple of weeks, Because the more you put into your blog The more you are going to get out of it in terms of people coming to your blog Regularly to read it and commenting and really feel like they Are part of your community So in terms of staff commitment a lot of Organizations look at blogging like a chore And it really shouldn’t be viewed as a Chore It really needs to be viewed as part of your communication strategy, So there Are a couple of options in terms of staffing One if you can designate a blogger And chief, which is what we do over at Care2’s, FrogLoop blog But We also do something once a week.
We actually have guests post And That has worked out really well for us, because there are so many experts in the Field in terms of nonprofit communications, which is what FrogLoop focuses on It’s Just a great way to keep the blog post fresh with guest posts from other experts in the Field and people really respond to that – You can also look at it if you didn’t want To designate one person to be the main blogger, you can have different staff contributing Different posts throughout the week, But I will say that the best thing that You can do in terms of staffing, your blog is again.
We don’t want to look at this as a chore. But when you are having those staff contributions make sure that they actually want to be doing. This blogging and that it is not seen as something that is burdensome on them, because it Can actually come across in the posts that the posts aren’t full of the great resources? It is something that was done very quickly without a lot of thought, So you Really want that staff investment Again my goal in terms of working with Nonprofits is to get them to have a blog that has at least three short posts.
Per week, to really keep that blog fresh and to keep people coming back And who should be blogging, That’s a really Great question that I get asked a lot, And my opinion on this is that people that Truly understand your organization’s mission, your issues, your agenda and objectives. These are the people that should be blogging, And that tends to be people in your Organization that are part of senior management and middle management, You can also have Guest bloggers, like I mentioned before, which could be people like board members, Or allies partners, people that are experts in your field – I am not a big fan.
Personally, of having interns blog or run your social networking platforms, Because it is the senior management and the middle management that actually Understand the core issues of your organization And then at the end of the day, it is all about Messaging, and do you really want an intern who is not very familiar with your organization? That may have been with your organization for a month or two to be the Voice of your organization, Becky, Those are great points Allyson And I Think different organizations do it differently, across-the-board.
I know here at TechSoup, For our blog, we have different bloggers that kind of handle a certain beat. So we have one Blogger, who is a real expert on security issues, and so most of his posts are Security-Related And we have other bloggers who write about green technology and That is what they write about every week, So it is helpful to kind of really look within The organization across staff across board to look for where people strengths are and Whether that is something you want to have on the blog, whether you think That voice and the contribution is really going to contribute.
Something valuable to your readers: Allyson Yup, that’s great Becky! I also know that another organization that I worked for in the past had interns and students blogging as its primary voice, because their Goal and their target audience was other students and other young college students. So I Think in some situations that can really work when you have your key audience defined and People of that same group really targeting them, But it did require quite a bit of maintenance.
By staff to make sure that they were on message and starting some personnel Policies to really set that up Go ahead; Jason, I’m Sorry, if I interrupted Jason, No, no, I was just going to say that One of the keys is at least in the time that I’ve been blogging is, if you are going To separate out the roles like have somebody doing X or Y obviously match that to Their interests You can tell when somebody is writing just because they have To get a blog post done for the week, You can tell when someone is really Actually interested in the subject, in the same way that you can Tell when someone’s talking you can tell when someone’s writing So it’s Really important to match interests with the topics as well.
If you have a particular Thing you want discussed on the blog, find the person in your Organization, that is the passionate you know absolute end, all be all Of that topic and let them do it Becky, That’s a great point, Along with setting The goals and picking the right messengers to be talking Allyson. Do you want to talk A little bit about how to determine voice Allyson Sure, So the tone of your blog really Depends on who your target audience is for So, for example, on FrogLoop we write For a pretty much a young demographic, They are typically tech savvy.
They Are online communication practitioners So we have a very professional voice. But we definitely add some personality and spunk to it. We are also not Afraid to embrace a little controversy, But other blogs, like I had on one of my first Slides like from NARAL, they actually have a bit more of a combination of an activist and Policymaker audience So their blog tone definitely has a research-based tone to it, but Also, since part of their audience is also activists, they actually also definitely have a lot of calls.
To action – and that has an activist tone as well, So they do a nice, jo Bof, bridging the two Another blog audience could be community. Members, including teens and children, So that may take a very different approach. Becky had mentioned one of the blogs that she had worked with earlier. They Had students blogging and college students So that probably took on a very different Age-Appropriate tone and it probably wasn’t sarcastic and it was pretty straightforward.
So There are definitely different tones that you can take depending On those audiences Becky Right – and I would imagine that especially For bloggers who might be working at a library who are trying to get young people to come, To events or trying to get young people to participate in summer reading programs That that would be the sort of tone that they may want to take and being Conscientious of their readership may be young and not get sarcasm or might not get some Dry wit, that may be a different audience would find appropriate Jason Yeah.
It is important to be Informal, when informality is needed even in professional communications, So I think Especially in the cases for young adult blogs, teen blogs and even under K-12 blogs, That school librarians might be doing. Age-Appropriateness is a huge deal tone. Informality is a big deal, paying attention to voice Becky Right, that’s a great point So just to Talk about some other considerations as well Jason.
Do you want to talk a little bit? About some of the more nitty-gritty decisions that a blog team might need to Make or an organization or library might need to make Before they get started, Jason Yeah I’ll go through a few Things pretty quickly, One is commenting. Commenting is a big deal for a lot of Library blogs again, especially either public or school library blogs, where Your readership may be minors.
You may not have readership over 18, necessarily And you want to kind of control the message a bit by moderating comments: Moderation, I’m Not a huge fan of moderated comments frankly, but in most cases it’s good to start that way. It is good to begin by moderating the comments that come in The way that that works. If anyone hasn’t used any blog software is that someone can leave a comment on A post, but it doesn’t actually show u until someone approves it, So you get A chance to read, potentially even edit and then approve a comment before it becomes a Part of the communication stream of your blog Anonymous comments is the other kind of Big piece of that, A lot of blogs do allow for anonymous commenting on their posts.
Anonymity doesn’t always bring out the best in people. On the other hand, anonymity is Necessary, especially for a lot of libraries, We value anonymity of the reading process in A big way, So there is a really tough balance to be sought there, where you give enough Freedom to allow for people to comment freely, but you don’t give them enough freedom so that They feel like they can get away with anything, So some combination of anonymity and Moderation can find that balance pretty quickly.
Once you see what people are Doing and see how that is going So comments are something that Will always be challenging Any time you have an open communication. Stream, it’s going to be a challenge to try to keep those in The topics that you want, If you are doing Anonymity also goes to the blogging the blogger side of the world. There may be instances in both libraries And in nonprofits, where, if you are dealing with a particular controversial topic, you May want the identity of the blogger themselves held back.
You would not want an actual name. Attached to that, That is absolutely allowable. I think, especially in instances where you are Attempting to protect identity for potentially for legal reasons. There are many many reasons: That this might come up. It is not, as — it’s good, for people to know who is Writing because often readers want to be able to connect to that person again or find Other things that person has written But if the things that you are trying To get across are of a sensitive nature.
Anonymity in blogging is Something that is very common and definitely is not a Taboo in any way across blogs, How can you ensure your blog doesn’t get Hacked Well, a lot of that is going to depend upon what kind of blog you choose to set up. How you choose to interact with the software that is actually running the blog, The biggest Decision there is, do you, as the nonprofit or library have web servers that you are Going to actually install software on to, or are you going to rely on, an outside service? And outsource that particular bit of it, If you yourself are hosting the blog, then There are measures that you need to take for any kind of web hosting fire, walling and Things like that to try and keep the hackers at bay If it’s outside of your organization, And it is being hosted by someone else, a large part of the choice of who that Someone else is needs to be, how secure is it? How do I follow up with the person You Expect, for instance, if you host a blog with a mom-and-pop hosting service down the Street from you, you need to be able to talk to them about security issues.
They Need to communicate with you clearly that they are patching their software And keeping their servers updated If you go with something like Blogger, that’s hosted by Google. There is certainly a different level. Of communication that you can expect or not expect from a Major company like that And then disclaimers and how to Allow for some freedom of opinion, but still protect your organization in some Way Most blogs, most professional blogs that I am a part of and that I am Aware of have some form of blogging, Whether it’s a code of ethics or whether It’s just a set of blogging guidelines or something that is published that says this Is the topics that our blog is going to cover Here? Are the sorts of things that we talk about? And if we go off topic, it is the individual that is responsible for that and Not the organization as a whole, And that certainly is a standard sort of Disclaimer to put on pretty much any group blog, especially if you have multiple bloggers, That are all contributing to a single blog, It’s important to give them a little bit of freedom.
But also to warn your public that the opinions and such if you are allowing kind of unmediated Blogging and free selection, and things like that, that you need to warn the public that it is Possible that the blogger may say something that you don’t like It is their opinion. And not the opinion of the larger community Becky, That’s great, And I think that There are probably a lot of examples that are able to be found by Google or Bing Or whatever your search engine of choice is these days samples of content guidelines And blogger disclaimers, We have one that we use at TechSoup as well, where we talk about the Audience that we are writing for and the tone, as well as some of those more no-no things Especially as a nonprofit, it’s something that there are legality issues.
If you work on Political issues around endorsing a candidate or denouncing a candidate or a specific Political party, So there are some things to be careful about and it does help To have some written policy of some type, especially if you are recruiting guest Bloggers to help or board members who may not know some of Those no-no things to avoid, And I think there are great examples of Disclaimers that are pretty easily Googleable, and you see them on a lot of the different blogs.
Some of the blogs that were in the screen shots earlier for sure I know NARAL – has a Pretty good disclaimer on their site And when you were talking About controversial topics, I know that they have to pretty Heavily moderate a lot of their comments just because they work on women’s rights issues. And it is a really heated topic frequently, So they get a lot of what we call trolls or People who are there just to kind of create trouble and aren’t necessarily the audience That they are aiming to reach, They are there to sort of Sabotage some of their messaging, So that is really terrific.
We’re a little Bit off on time as far as our schedule, so what I’d like to do is talk about some of The tools and we are going to go over them pretty quickly here, We’ll just show some Screen shots and talk about some of the benefits, and we can follow up with more in the Q & A if you are needing more detail And we will also send some resources. Afterwards, that list out some of the best uses for some of these tools, so you can find Which ones really will suit your needs So Jason? Do you want to go Through any of these tools, Jason Yeah – I can snap through Them pretty quickly, I think Blogger.
Com is owned by Google and its a Hosted solution, That is the blog typically — and you can actually do a couple things. With it — but typically the Blogger blog sits on Google servers And you have An address that reads something like “, YourBlogName.BlogSpot.Com.” Blogger does Give you the freedom to publish the blog to your own space? If you have some server Space, So it does have kind of a dual role, although most people that use it do use it as The Google hosted solution very easy to set up.
You can literally go to Blogger.Com and have A blog up and running in about 35 seconds, It’s very, very fast, So let’s go to the next There we go Another hosted solution. That is another solution. Where the information lives on some server out in the world is WordPress.Com WordPress.Com is probably the second most popular Blogger is by far the Largest of the hosted solutions in the world right now, World press.
Com is Probably second, maybe third, but I think it is probably second these days It is similar in that you sign up like signing. U for a web mail account, You sign up. You Give it a couple of pieces of information You hit, go and you’ve got a blog There. Are limits to these sorts of hosted services in that you can’t really tinker because The software lives outside of your control. So if you want a ton of control on look and Feel and on plug-ins multimedia ability and other things that come With having a localized install, these may not be exactly what you want.
But if you are just dipping your toes in and you want to kind of get a feeling for how To blog and get just kind of a rough start, Blogger or WordPress, and then the next Option as well are all hosted options. The third of the hosted options that I wanted to point out is TypePad.Com. These are kind of the three WordPress Blogger and TypePad are the three really substantial blog platforms on the Web TypePad is the hosted version of a tool that we are going to look at in just a second Called MovableType And TypePad is similar again to WordPress and Blogger, Each of them Have their own feel So in the same way that different web clients for e-mail feel Different when you use them, each of them have slightly different controls, slightly different Abilities different plug-ins: They treat things just a little bit different, but Overall, it’s enter your information press, a couple of Buttons, you have a blog And the disadvantages for libraries.
And for nonprofits, I think, for these is that you lose some control when your Information is stored out on their servers. You don’t have complete control over the Way, it looks You don’t have complete control over the way it treats media or the way it Treats even commenting and things like that, You lose some control when they are out There, On the other hand, they are easy and mostly they are free, So those are The two things that sometimes win out easy and free over full control, The largest non-hosted, that is the Largest solution for blogging these days, where you are actually installing it locally On your machines is a piece of software also called WordPress WordPress.
Org Is the website where — Whoops One too far, there Sorry, Let’s go back one, So WordPress.Org is the site where you Would go And you can actually download WordPress is an open source tool. It’s Completely free completely open source, completely modifiable. You can download it And install it locally on your own servers, When you do that, you have complete control over How it looks what it does plug-ins media, how the users are treated kind of Absolute control over the way it works.
You do need both a web server and then some It sort of background in order to deal with getting it installed Once its installed, pretty Much anyone can use it. Even nontechnical people have no trouble logging in and creating Posts and things, but the initial install is sometimes problematic So, depending on your Organization, it may or may not be a good fit, But it is both the most robust largest install base.
There are literally millions and millions of people using this tool, including two Of the blogs that I blog on And it allows you kind of complete control, So it is very, very highly recommended if you have the technical background and ability To deal with it, It is the one that I recommend Becky. We should mention that WordPress.Org Also has a really large community of users that are active in the forums, So, if You’ve got some technical expertise, but you are not quite sure if you’ve Got enough to really set it up yourself, I would visit the forums that was Actually, in the top of that screen shot And then you can kind of get a feel For whether or not you can really do it and maybe get some people to help You set it up through the forums, Jason Yeah, one of the advantages Of being the largest install base of open source blogging, software is that there Are thousands and thousands and thousands of sites that will walk you through the process? There are articles that will walk you through the install process.
There are Forums where you can ask questions, There’s a really remarkable user base. That will help you with WordPress The last of the actual blogging tools. That I wanted to point out is MovableType. Movabletype was very very popular early on in Kind of the blogging revolution in the early 2000s MovableType was a really popular Option It’s dropped off because WordPress kind of overtook it in a lot of Ways But MovableType is still very popular.
Lots and lots of sites are using it. Movabletype actually has two different models: One is an open source model. They have a version that is free, But they also have a version that is paid. You Pay for the software you install it locally and paying for the software gets you some Support So for a lot of nonprofits and libraries having that extra little bit of Support sometimes comes in really handy, So the model for MovableType is a little Different With WordPress, you can find support, but you normally have to do so by digging.
Around forums and talking to individual people With MovableType there’s a support. Base that is built in for it Becky And I would add that MovableType seems To be much more used by larger organizations with a dedicated IT team, as opposed to a Lot of the more smaller grassroots groups that tend to go with a hosted Option like WordPress or Blogger Jason Yup. I think that’s exactly Right MovableType does tend to be more a larger install.
You can see the screen Shot has the Obama Biden page on it, so MovableType was used for that. And clearly, a large IT structure behind that particular undertaking The last two tools that I wanted: To point out just very quickly, because I know we are running over Time aren’t actually blogging tools, but they are related to blogging. Tools – And they were important enough – that I thought we should mention them.
The first is a service called FeedBurner. We’ve Mentioned a couple of times in the presentation, RSS and dealing with RSS feeds and moving Them around and all of that sort of thing All of these blog platforms provide An RSS feed for your readers to push in to their own aggregators or anything Like that, But FeedBurner is a service that mediates the RSS feed for you. And then gives you statistics on it, So you give FeedBurner your RSS Feed FeedBurner gives you an RSS feed to give to your patrons Your clients, your customers And then FeedBurner gives you statistics on That RSS feed You can tell how many people are using it, what things they are Clicking through to the actual page on It gives you a lot of interesting things that You don’t get normally from a standard, RSS feed So for the purposes of measuring Results we measure what we care about And if we care about who is reading our stuff, Then we need to be able to measure the RSS as well, And FeedBurner is one Of the best tools to do that with So, I wanted to point it out: separately.
And The last tool is one that probably again we mentioned early, but is Twitter And Twitter is a form of blogging. It’s called micro-blogging Twitter, Friendfeed, even Facebook to some degree are all kind of experimenting with This micro-blogging format, where it’s just little 140 character messages That get your voice out at a time, So it is a type of blogging. It is just a very, very Small blogging, So I wanted to at least mention it in the larger context of kind of The blogging software and stuff so that people would think About the two of them together, Becky Right And once you have your blog set Up and going you can really easily automate so that your RSS feed feeds Directly into a Twitter feed, So if you have an organizational Twitter Feed your blog post headline can be your 140 character.
Twitter update, So It can really be synced up pretty easily and reach out to different people. In different parts of the community, So let’s try to move on pretty quickly here to Best practices and tips so that we’ve got some time to get through to questions So Allyson Can you give us some of your best practices, having been the blogger and chief For FrogLoop for a while now Allyson, Absolutely So, the First thing that you want to do because, just like with e-mail, Communications and battle of the inboxes well, it is also battle of the websites.
And blogs and all online communications, So you really want to keep everything Really scannable, when you are using blogs And a good way to do that is by using Bulleted lists to display key highlights: You can also frame your post around key Sections that really illustrate your points with bold headlines. I know this is a Little bit hard to see in this slide here, but you can actually tell off to the right hand Side here, where I have the arrow and circled it, the headline reads: “ understand what you want: To track.
” – And that was a really good framework to frame this post, which is around the Top eight social media tracking tools that I used in this example And you Can also use pull, quotes strategically and to highlight very good compelling Comments from someone that you’ve quoted or a really good, stat And in terms of other best practices, layout You want to display several posts on the main page, using excerpts and associated images.
So Web visitors can really get a quick synopsis of your latest articles. If you just decide. That you are going to display one post at a time on the main page of your blog. Well, then, The reader is getting just one example of what you are writing about, rather than a List of articles that you are writing about, So you really do want to use that excerpt. Tool.And. Then The length of posts – that’s another common question – I like to say that the length of posts Should be around 500 to 750 words or less? If it is longer, you can divide the post into A two-part post, which is also kind of nice, because then you kind of have a little Bit of suspense as to what the reader is going to be looking for next And then hopefully They will come back and read it the next day or whenever you decide you want to actually Post that second post, But definitely tell them if you are going to use that type of format when To expect that next post, as part of that two series, So you also want to think About search engine marketing And basically search engine marketing allows You to increase your search engine rankings using key words that relate to your nonprofit’s Issue because a key word oriented blog, can really increase your Chances of higher search rankings, which means, of course, more traffic, To your blog, which is what we all want And in terms of promoting your blog We talked a lot about actually RSS feeds which really gives visitors the opportunity.
To subscribe to your blog’s RSS feed, And I recommend that you actually put in Rss feed in a couple of places on your blog somewhere near the top, so that people Can actually subscribe to the blog, And then I also like to incorporated It into the bottom of each post, something that says: click here, To subscribe to our RSS feed, So I like to actually put it not just in One place, but in a few strategic places so that people have opportunities.
To sign up across your blog, You can also incorporate something called “. Add This.” And I actually included as screen shot of this towards the bottom And it basically Encourages users to promote your blog post and share the blog through A variety of social networks – And I believe it has about 50 social networks, It has Facebook and Reddit and Delicious and MySpace Digg Twitter. It’s A really really great tool to use, And again I also put this At the end of every blog post Social networks, because at the end Of the day, all of our communications are about integrated communications.
We want To hit people wherever they are on the web, whether that be through e-mail Social networking through the web, So you really want to promote key Articles to colleagues and to listservs and reporters using also a variety of Social networks like Twitter and Facebook, And then you also want to post comments on Other blogs, who are discussing similar topics and actually linking back to your blog because It really builds a nice reputation with the blogs that are actually covering similar issues And When people are reading the comment, sections of those blogs, they actually see your Comment and your link back to your blog And hopefully they are going to click On that and read what you have to say about the particular post or the similar Issue that they are talking about Becky – That’s terrific, That’s great! So what we Are going to do here with these last few slides is I’d like to get started with a few questions? And answers so we’ll just really quickly show a couple of the slides that are on Allyson’s Top Pick List, And a lot of these are great resources.
If you are looking to start your blog, These Are a lot of blogs that are talking about how nonprofits can do this kind of work? Effectively, So you will receive all of these slides in the follow-up e-mail and they Will also be archived on our site, So one that she had as an example is Beth’s. Blog, This is also a favorite of mine. Talking about how nonprofits Can use social media, I threw in the TechSoup blog, which we Talk a lot about nonprofit technology, including social media and topics like How to blog and which tools are best, And then we also have Some of Jason’s top picks – And here are a couple That he has highlighted – And this is from the Skokie Library, One of Their blogs, they have a whole series of blogs.
This one is called The Bookshelf And then ALA. Techsource is one of the blogs Where Jason actually writes frequently And then I will also mention that We have TechSoup for Libraries, which is all about libraries, And technology on our site. So now, if you have a question that you haven’t Been able to ask yet or even ones that you have this is the time to do it in our chat. Box And I will go ahead and grab some that have already been asked.
So the first question Laura actually had a Question I think Allyson that you had addressed in the chat directly to her, but I think it would Be useful to answer it for the whole audience, But where can you go to learn how to Upload an RSS button or create an RSS feed to put on your homepage or To keep your content fresh Allyson Well, here is what I mentioned to Laura that, basically, all blogging platforms like WordPress and Blogger, offer RSS Feeds And most CMSs like Drupal and Joomla – they offer this too.
So if you are not working with A blogging platform, you can actually write a script to pull out this information out of the database. And into an RSS feed, So that was my basic advice to her And I think that Jason, that You had had something to add on this too, that you talked about During your presentation, Jason Well, I had mentioned FeedBurner, which Will convert a feed that you have already existing into kind of something? That’s trackable.
It doesn’t Create the feed – and it doesn’t really give you buttons and things in order to do that, But there Are a lot of — for each of the different tools? There are slightly different ways to kind of deal. With RSS And all of the tools that I mentioned and probably any of the other Tools, Drupal Joomla. All of those have pretty robust online discussion. Communities, So if you do a little bit of looking, you will find lots of examples.
Of ways to get that done, Allyson And if you have like a static site, With HTML, there are some services like FeedFire that you can use as well And in terms Of — someone actually asked about uploading an RSS icon. Well, that is something You can actually find on iStockPhoto.Com and you can pay a dollar for it. There are Some free ones on Smashing Magazine as well Becky, Great And somebody actually Just asked what is RSS again So RSS is real, simple syndication And it is The little button that you see on a lot of blogs, a little orange button with what looks Like little speaker amplification waves – And that is what people can click on to subscribe – To your feed, or have it come into their inbox if they have a feed, aggregator or news Aggregator, so that they don’t have to come to your blog necessarily to be getting The great info that you are blogging about It can come directly to them wherever they want.
It to arrive whether it is on an iGoogle page or whether it is in their inbox. So that is what Rss is It helps syndicate your blog around the web, So one of the other questions that was asked by Denise was of the three different hosted tools that were mentioned, which, which one would You recommend, Do you guys have favorites Jason, I really like WordPress, but it is limited. In that, the online version has some limitations that I don’t particularly like Blogger gives you a Lot of flexibility, You can start with a hosted blog and then kind of transition.
Your way to having Your own domain name and then even transition that into publishing the blog on your own site. So Blogger gives you a lot of flexibility. Google is pretty good about enabling their Tools to do as much as they possibly can So I like Blogger, especially if you are just Starting and just want to get a feel for it. What do you think Allyson Allyson? Well, I mean we actually are. We Bdevelopment firm, so we actually use WordPress a lot to run blogs, but we can completely Customize them So that is very different than somebody who actually doesn’t Come from a web development background, But definitely WordPress is probably my Favorite, But I agree with what you were saying that if you do not have development experience, Then I think what you were mentioning like Blogger is Definitely a good platform Becky.
I would agree. I Really like WordPress as well. But I think that if you are from a Big organization, with a good IT staff that I’ve had some really good experiences. With using Movable Type as well, Even though it is pretty different, it’s got Some great functionality that comes with it, if you are able to Purchase it and set it up, So we are really running out of time. Here and we have a lot of questions, So I think we are actually going to have to wrap It up I apologize to folks who have added questions to the mix.
We can certainly continue. The conversation in our discussion forums where we can take some time to answer These questions later this afternoon Here is some contact information. For Allyson and Jason Again, you don’t need to scribble this down right. Now you will be receiving it in an e-mail shortly. The link for our conversation, where We can ask follow-up questions, is here, And hopefully we can get to some of the Questions that we didn’t have an opportunity to answer in person.
We would encourage you to visit TechSoup and Try to get the most out of your technology for your nonprofit or your library, And before we wrap up I’d just Like to thank our sponsor ReadyTalk, This webinar was made possible by ReadyTalk Which has donated the use of their system to help TechSoup expand awareness of Technology throughout the nonprofit sector, ReadyTalk helps nonprofits and Libraries in the US and Canada reach geographically dispersed Areas and increase collaboration through their audio conferencing And web conferencing services, Thank you to everybody who participated.
Including Allyson and Jason, We really appreciate you taking the Time out to do this presentation And thank you to our volunteer, Laura Who has been manning your chat questions? You will receive an e-mail shortly after This event has wrapped up with all the links to this presentation: the recording And the resources discussed, I hope you will join us in our forums. And please take a moment to complete your postevent survey, so we can Hopefully improve this service even more for future webinars.
Thank you all. Thank you, Jason. Thank you. Allyson And thank you to all of our participants Allyson. Thank you. Jason Thanks. Everyone
The first and easiest way to make money online, in my opinion, is with teaching and training, so Phoenix University does a great job of this. They teach people and have classes online also.
Another great example would be my good friend Marie Forleo, who teaches female entrepreneurs how to build and grow their business online through different ways of teaching them very excited about this. Something I’ve been doing for five years now is teaching people about different topics on how to grow your business online, so teaching and training would be number one number two would be providing a service now.
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You can do transcribing of people’s audios. So again, it’s a great way to get started is offering a service number three is creating and selling products. So again, if you’ve got content, you can package it into a book into a DVD into a CD into a lot of different products that you could sell. Online HubSpot has an amazing software where they’re selling their software each and every month to different business owners so think about different products that you could create and sell online.
It’s a great way to make money number four would be membership sites and continuity programs, so we’re meet safety from I will teach you to be rich. Calm has got a great membership site. Cauldre meets brain trust, so that’s one option for membership sites or some type of continuity program like eye contact or Aweber. These services have a continuity program, each and every month, for you to do email, marketing, so membership sites and continuity.
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Affiliate marketing, creating content and selling other people’s products services and software is a great way to make money. Online numbers six would be building a site and selling ads. So my good buddy, derek halpern did this. When he first started out, he actually started a celebrity gossip site and had millions of visitors each and every month installed advertisements on that website based on the traffic, he was getting also tina sue from think simple.
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So another good friend, Jason Sandler did this from. I wear your shirt calm. He actually sold his own last name for over forty five thousand dollars. Last year. It was Jason, headsets.Com was his name and he did that for forty five thousand five hundred dollars, so he also had other creative ways where he sold his himself. He sold t-shirts every day. He wore a new t-shirt with a brand and he made money off of selling t-shirts that he wore.
So you can get very creative. It doesn’t have to be the traditional way of creating products or selling a service we’re having a membership site. You can get creative, like Jason, did and make a lot of money by just being creative. So again, there’s thousands of ways to make money online. These are just my top ten. I hope you guys enjoyed this if you have any other creative ways to make money online.
Please leave a comment below this article share with me. Your thoughts on how you can make money online I’d love to see what you have going on and stay tuned for. The next article got some more great stuff coming
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