Category: Online Marketing

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Online Marketing

SFBW19 – The Importance of Proper Measurement Within Digital Marketing for Crypto Companies

My name is Jamie McCormick, a managing director of Bitcoin marketing team. It’s going to flick through this very quickly here as well, Who I am been working in crypto since 2014 um. In terms of how I got here into the crypto space, so I classically trained in marketing – remember the Marketing Institute. I worked for 12 years in the article games industry prior to getting into crypto, specifically in virtual currencies and then five years in blockchain as well.

I ended up designing primarily because of advertising fraud. Three tracking and accreditation systems did one and article games have one in Facebook and then a generic platform as well, and we’ve integrated the tracking and accreditation methodology that we use in to over 10 crypto projects as well. I managed about 12 million advertising across this, so while you’re here um just to run through kind of the topics that are going to be talking about.

So we’re going to have a look at the smart approach in terms of a marketing plan. The importance of measuring how modern, tracking and Accreditation works some of the different challenges that are there to measuring the pitfalls. If you’re relying exclusively on Google Analytics the benefits of effective tracking a few examples, what happens when tracking goes wrong and then we’re going to have a look at a real-life example of a conversion funnel and specifically, how measurement improve that so in terms of being smart? For any marketers in the room, probably familiar with this, it’s an acronym for a specific, measurable, achievable, realistic and timely within digital marketing.

Taking a smart approach, that’s a cryptic company really measure all of the different activities that you’re doing to see what’s working. This is good and bad, and it’s really important that you tailor this against your specific KPIs. Now every type of project is different. If you’re selling a hardware wallet, it might be ecommerce sales. If you’re doing an exchange, you might have to do onboarding process trading trading volume and then there’s various different types of KPIs that you have and what this lets you do then has really build specific tactics in relevant marketing blogs for your different audiences.

There you can measure them, so you can really find out what’s working driving traffic to your website, into your conversion, funnel specifically through your conversion funnel and on to sales, you want to have it so that it’s achievable with your resources, skills and budgets. It’s realistic in terms of your expectations against your company KPIs and that you can find your audience in the right place at the right time with the right message now, when you combine correctly implemented tracking and accreditation, you can see things for their true impact, so good About you know not every advertising campaign is going to be brilliant.

Not every advertising campaign is going to be poor. You know often you’re going to have situations where you have some good, some bad. You might have say 100 publishers sending you traffic from a particular advertising network, but there’s only actually three or four of them that are really generating most of the sales that you’re getting in there as well. So once you can see, what’s good, you can focus efforts.

There once you can see, what’s poor, you can cut it off and redistribute that budget around then as well. So in terms of measuring you know anyone who’s using digital marketing. It is one of the most measurable activities that a company can do and you need to have your tracking in place. If you don’t have tracking in place, you can never really measure anything other than at kind of a generic overall level as well.

So when you’re trying to do digital marketing, tracking and accreditation, you need to have your platform configured. So when traffic is hitting your website you’re adding URL parameters, so people may be familiar with UTM tags like feed into Google Analytics. You can add a lot of costs and values onto these as well. These need to be fed into the link prior to being sent to your website or to an app store as well.

Once you have that in place, then you need to be able to take that data feed it into your own user registration database and then pull those reports into a marketing report which is limp, lined up with your KPIs and then. Finally, once you have it, you can act on that report and we’ll have a look at this. So knowing what’s good is great because you can focus budget there, knowing what’s bad lets you avoid wasted, spend so, if you’re running an advertising campaign for $ 10,000, you should know after about a thousand or 2,000 told us, whether it’s actually going to work or not, And if it’s not working cut it and move it move the budget elsewhere.

Also having the data as well has a lot of applications beyond it. You can find problems with your conversion funnel you can find some strange behavior, that’s going on anomalies. You know in article games, we found all sorts of products. A product design, you know, might be specific points within a game that were deep into the game that were actually broken and in a conversion funnel in the example will show later on.

There was two points that we’re losing over: 60 % of the user is going through. So when you’re dropping a lot of money on campaigns and they’re, not really going the whole way through, that’s going to cost you a lot of money as well. Now, once you can see what is working and you can fix it, you can focus and improve over time. So in terms of modern tracking and accreditation, you know, overall, your traffic is going to be mixed up from a couple of different sources.

So you have your organic traffic, which is going to give you a baseline, that’s coming in, so this is coming in from your SEO. This is coming in from any media that you’re doing in terms of peor. You’ve also, then, got traffic, that’s being driven from your communications. So this is your blogs, your social media posts and then you’ve got your advertising traffic than as well. Now I know our hosts ears were podcasts as well.

So, equally, you can use promo codes where you don’t have a link to measure and link it into this sort of a methodology as well. Now. The key thing to remember here is, if you don’t tag communications or advertising activities, you’re, never going to be able to measure them after the fact, it’s very, very, very hard after somebody has registered to then try and find out where they came from. So if you add the information when you’re sending it whether it’s through Google AdWords campaign, whether it’s through a ad campaign with someone like coin Zillow or coin traffic, podcast social media posts, you can do that in terms of P or obviously pure they strip out.

Quite a lot of the links, but you can use timestamp information to pin a cross-reference when traffic came in and link that back generally to particular types of activities, and especially when it comes to communication. Measuring, like we’ve integrated this with several of our clients of community management teams. So when they take kind of a unified approach to measuring activities, they can say: okay, well, we’re working across Facebook, we’re working across Twitter, we’re working across medium, we’re working across YouTube and what they can find then is well.

Twitter is actually getting us five times. The amount of traffic Facebook is getting us a lot, less mediums, getting us a steady amount and they can use that then to kind of repurpose their time in their effort. So they spend less time on the blogs that are giving them less results and they focus more on the ones that are so in terms of some of the challenges that you have to measurement as well. Now I’ve managed a number of marketing teams prior to getting into crypto, and human error is one of the big ones.

Now going back to my games career, we had about eight different people on our team. None of them were trained to the same standard weed people in from South Africa. We people from Ireland from England, Italy, Poland, Russia, Germany, everyone was digitally marketing qualified, but no one had the same training. So we really had to give that standard training to the entire team so that they could do it as well.

I blocked plugins really caused a big issue, so you’ve got the likes of brave where you’ve got default are blocking coming in. So in this particular event for SF BW, we were running campaigns with brave and because of adblock and because they were reliance on Google Analytics. We found it very very, very hard to actually measure the results. We can see the traffic coming and it was very hard to cross-reference that, because of this in terms of script, locking plugins it’s the same approach, you’ve got cookie blocking as well so say.

For instance, with here we had to you know you had a an e-commerce tag or a user ID that was being set by Google Analytics, and this has been shared into the Eventbrite and that wasn’t being passed at some point because of cookie blocking. That was going on now. Also in many cases, you’ve got advertising blogs that won’t or they can’t provide optimization data. So if you have a network that you’re talking to – and they won’t either give you a publisher ID or a website domain for the traffic, that’s coming in, don’t work with them.

You’ve got no way to optimize it and also, if they’re doing that they probably have something that they’re trying to hide as well. You’ve also, then got under reporting if you’re relying exclusively on third-party analytics platforms. So, generally, in non crypto space, you might have a 10 20 % discrepancy between analytics data and your own database encrypter that can be up to 40 %. I’ve see people more privacy, conscious people using more adblock and and so on.

Now that feeds into relying exclusively on Google Analytics, so we’ve worked with lots of clients when it came to analytics often they’re set up in terms of there’s a tracking script set up on the page and that’s recording, but often they’re, very often misconfigured. You don’t have event tracking setup, you don’t have conversion goals set up and it just makes it very difficult for you to read them as well.

As we said, there’s underreporting up to 40 %. You’ve also got a very separate at separation of analytics from your underlying databases. So, if you’re running an exchange, you know your exchange database is all of your information there. You might not necessarily be feeding it straight in so analytics is always going to be sitting on top now, if your analytics is showing less, then your real database, that’s normal.

If it’s showing more something’s wrong and again it’s misconfigured. If you don’t have on sorry, if you have on tag traffic as well, this can, combined with your organic traffic, can really skew your stats and really, you know the whole points of tracking is really building two different things. You know you’ve got the John Wanamaker dilemma, which is half the money I spent on. Advertising is wasted, I don’t know which half by doing tagging you can see exactly what it is and then you’ve also got the period or principle, which is the 80/20 rule as well.

Now, when you get tracking right, it lets you see at a very holistic level. At all of your marketing communication activities side by side in one report, so this can be your own team, stuff, organic traffic so coming in from pure stuff coming in from third party agencies and everything else, and you can measure them and I’d like for like basis. The approach that we’ve always taken has meant that you’ve got one report that you look at from your own data and then you can reconcile that against 30 or 40 different reports from platforms and see if there’s an AMA lease there as well.

So if there say they’re measuring lots of leads and you’re, not that’s one thing: if they’re measuring lots of traffic and you’re, not that’s another thing there as well. Now, once you have the tracking in place property, you can identify positive traffic sources and really focus your money and your time and your effort on these as well. In some cases, you’ve got it’s very hard to get volume and quality.

At the same time, and often what you’ll have is you’ve got an overall blog and within that you’ve got a couple of traffic sources, but generally over and over and over, are bringing in safe bets. So once you can identify a safe bet and traffic source, you can focus your budget there and maximize that out. You can identify negative traffic source, so these are ones that are bringing you in nothing they might be bringing in spent, they might be bringing in users or registrations, but they might not be going the whole way through your funnel and you can filter them out.

Now. Often, what we’ll see is you have a blog where you have some good traffic sources and then a lot of bad ones. So in one case we’re running a campaign with the clients they had a base. I think 60 different publishers that were sending traffic into the campaign two of them those publishers were generating 80 % of the traffic and spent on that. So when we tried to you know the other fifty-eight we’re bringing in lower volumes and they’re bringing in registrations, but when we cut those two specific traffic sources out, the whole campaign improved spend dropped, but the conversion rates all went up, click-through rates went off, and revenues Came up and the oral I came through from that as well.

So really you know it boils down to saving money. You know you want to save money on marketing spend also when you map out your conversion funnel and again, we’ll have a look at an example of one of these. In a moment, you can really identify bottlenecks in your process, so we’ve worked with lots of teams where the developers made the conversion funnel that they thought was okay, but in reality it wasn’t the most intuitive for end users.

So, by mapping this out mapping at every single step, looking at ratios between them and finding out what was working and what wasn’t we were able to identify, drop out points, some small, some big. So once you also have the product as well and you’ve identified that there’s a problem, you can identify barriers to product usage. So in a lot of cases you have to fully go through a funnel before you can use the platform and if you’ve a barrier there.

That’s stopping people getting into it. You need to be able to improve that there as well now development teams, all the ones that I’ve worked with know of data. You know the only thing that will get over an attitude in terms of oh, I built this and it’s great. What’s the problem with it? Yes, you did build it, but there’s a problem there. The data is telling me the problem. It’s not me. It’s there’s! Actually, a problem there, that’s there as well now, once you have it and you’ve got the recording in place, it’s very easy to quantify the changes.

You know you put a fix in on a particular day. You’ve got the stats all the way up to the previous day and then, from the day on you can see the improvement if it goes up great, it’s going to make your life a lot easier, the next time you’re looking for problems if it goes down or There’s no change, you can roll back and look at something else, and really what you want to do is by building this approach and really mapping every single traffic source against your KPIs.

You can look at the metrics there. You can find the certain traffic sources have higher metrics, so we’d often see you know, say with an affiliate. You might have an affiliate that has very low volume, but they’ve got a high click-through rate and a high product usage, and that might be coming from a texts post or some information about it there as well, whereas doing banners. You know you’ve got a lot more volume, you got a lot more traffic, but the quality is very poor.

Now, equally, when we look at say some of the crypto ad networks that are there, the standard banner sizes that are there have very victory rates, but some of the custom html5 placements that they have, which are much more prominent costs a little bit more. But the kicks your rates are five six seven times better and when we kind of measure that I you’re paying on a CPM that makes a big difference.

So what happens when TAC tracking goes wrong? Firstly, you can fail to identify systemic problems within your product design. It’s buried there, people don’t look at reports or databases in a lot of cases there and they just continue working away on something there as well. You can wait finite marketing budget on activities that are generating no or poor results, and they also bring down your overall numbers.

You can waste a lot of team effort, say if you’re have a communications team, that’s working across six or seven different blogs and you’re, giving equal effort to them all, but there’s only three of them that are generating what you actually want. You know you can save a lot of time and stress and hassle for them just focusing most of their time on the three that are working in terms of skewing stats.

If you have a lot of traffic coming in or you’ve got a load of poor results. This can really skew your stats and you can’t kind of change that then, and you can really focus on traffic sources, which you know you have kind of situations where you’ve got middling ones. You might have users that you’ve got decent traffic coming from a particular publisher or a keyword, for instance, but they’re only getting halfway through the conversion funnel and repeatedly there as well.

So while it looks good if you’re looking at the first KPI, which is an initial registration, but you look at say, KPI for they’re, not getting past that point there as well, and sometimes you might focus a lot of effort in time and money into those campaigns. Because they look good from their initial KPI, but they’re not actually going the full way. Also, what can happen is, if you take, you know, a broad sweep approach.

You may have a marketing blog. Like the example I gave earlier on, where you have one or two bad parties in there as well, and you cut the whole blog because you’re getting rid of those one or two so being able to pick out and pick and choose and really see, every single Traffic source compare them like for like and then surgically remove the one or two that are causing problems. That makes a big big, big difference there as well.

So it’s kind of seen the wood from the trees. Also, you know: we’ve had situations where you’ve got a lot of ad fraud. This could be amplified because, if you’re focusing on the right the wrong areas, you can have unauthorized incentivized traffic. You know faucets are kind of the bane of the crypto industry when it comes to advertising they’ve got and by the elements in terms of the onboarding, but generally you’ve got a lot of odd for that’s, going on and they’re from humans now coming on.

To kind of a real case example for a conversion funnel, so we have a client sees in the crypto finance space. They’ve got a complex seventh set formal and you had to get through this before you can use it so, starting off we’ve the traffic this had to hit one of their landing pages, and then we qualified the traffic with the information on this sent as well. They then had quite a long ball t-step registration process.

They they’re not to activate their email accounts. They had to set up two-factor authentication yet to enter in some personal data. They had to go through the KYC process, which everybody loves, and then they had to accept the program terms and conditions, and then, after that point they could get into the platform and use it now. This is similar to an exchange, but there’s a lot of platforms and crypto space that have something similar to this as well.

Now we implemented tracking with these guys a year ago and we’ve put tens and tens and tens of thousands of leads through this system and this approach in this methodology. Since we’ve been doing this as well and we were able to map out every single one of those steps, look at the ratios between them all as well, and then work with their teams implement the improvements. So in terms of what we did, we had the landing page, so we redesigned their landing page.

They were sending traffic to the homepage. We built called a sock or a dead-end road landing pages, and then we got a nice design that we were happy with. We did a B testing using Google optimize to kind of see which ones were best performing, and then we read at the traffic and focus the traffic into the pages that were working best with the registration funnel they had about 12 or 13 different input fields that People have to fill information in.

We really just search for those like what do you actually need, and that was about 6, so they could still put that information in monster in the platform, but during the registration it was that we also reorganize. This was a bit more intuitive for users as well in terms of the email activation. So one of the problems that they were having was a lot of their activation. Emails were getting hit by spam filters, so we got DKIM authentication and this improved email deliverability.

We also rearranged the subject line, so it was cleared. You need to click this to continue and that brought up between step 1 registration and step to email activation numbers by 6 percent. In terms of the next step of the personal data and the KYC, we work with them to rearrange the process and also they had to kind of re engineer some of the elements with their kyc provider. But once we did this, you know they were losing in 52, sorry 48 percent of people weren’t peak, passing kyc.

They were just getting to that step, looking at it and going no. This is too complex and at the end of doing this as well, that went up to 75 percent, so we improved the numbers by 35 percent just by reengineering that also what they had a two-factor authentication step. This point here was causing a lot of problems. They were losing over 30 percent of people. So if you do the maths here, you know you’ve retired some people coming in.

They were losing six percent at Step, two at Step: four, they were losing 30 odd percents and then it stepped five or six they’re losing 30 percent there as well. You know the funnel there was losing because of its design over half of the people that were going through. Now we had to work with a marketing team, their product management team, the development team. But overall we did it led to an improvement of 40 percent of customers gone through the process and from the same spend and the same activities.

We brought their sales up by 20 % as well. We also then caught the blogs they were using by 50 %. So that in weed less overhead time effort whole shabang there as well. So that’s the end of the presentation. We have a booth inside in the hall we’re offering an heiress free consultation and a chance to win a nice bottle of Irish teens whiskey here as well. So if you want, if you’re interested in having a chat about your project and tracking an accreditation we’re more than happy to have a child with you next door, so thank you very much.

Everyone for your time and attention appreciate your listening. Sure hey. Does anyone have any questions, so I’m black and blinded here, so I can’t see no fair enough. The same approach you can map in serve any sort of yeah. It does so we learned this in articlegames. You know, and article games had a very complex. You know if people get to register, they had to download six or seven gigs, which you couldn’t track.

Then they’d have to login, go through character. Creation play the game, go through all the products there as well. So the same approach works for the onboarding process, but then equally it works for applications as well end to end so cool okay. Thank you very much, oh okay. So so the question was what what programs, what programs you used to track user behavior analytics yeah? So the approach that we’re doing can integrate in with any of those visualization tools or analytics it’s more methodology that feeds it straight into your database.

So there’s a bit of coding: that’s required at the start, to get it integrated in your site and then usually what we do is we’d have sometimes use a Mongo database, some people using Splunk some people using SQL once the data is in there. We structure the reports and that can feed into any sort of visualization tool that you have so the approach that we’re taking there’s no like analytics pixels anything.

It’s just there’s a methodology that once you get it in it’s in there and then you can then use whatever tools. You want to use whether it’s a CSV report or an SQL makes panel whatever. It is actually visualize that data okay, we’re going to have to leave it there. Thank you so much Jamie

 

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Online Marketing

3 Proven Ways to Decrease Your Bounce Rate

Okay, so comment below. Let me know what specific challenges do you guys have with bounce rates? Why do you guys think your bounce rates are extremely low and for those of you that don’t know what bounce rates are I’ll walk you through an event, but I want you to comment below first, let me know what bounce rates you guys are getting. How are you dealing with it? What are the challenges associated with it? What are your measures you’re putting in place, so, let’s get into it, my bounce rate is high.

How can I bring it down now bounce rate? For those who don’t know it’s essentially, when someone lands on a specific page on your website, one page, how many other pages do they visit before they bounce off? So, let’s say: there’s a hundred people that go on your home page. If a hundred people go on your home page and then 50 people decide to go on your about page or your contact page or any other page on your website and the other 50 don’t and they go on the home page and they leave immediately.

That’s your bounce rate. You have 50 % bounce rate. At that point, 150 people decided to visit your home page and they decided to go to other pages. The other p50 people decided they’d go to your home page that aren’t interested and then it bounced off. Now, the way that we’ll be able to decrease your bounce rate is a few factors. The first thing is you want to make sure that, whatever page that you on there’s three core dollars that you have you have that page specifically the copy the design? How does that resonate with the audience that you’re going for which goes in the second one, the audience? We want to make sure that the audience that you’re driving to your specific type of content, your website matches with what you have on there.

You want to have a lot of values that you set up on the home page. You want to share what audience you’re going for. You want to have copy that communicates with the problems that your target audience is experiencing. The third one that’s important, is you want to make sure that all the content you create? It has a sound like everybody else, so you want to sound different. You want to be unique in a specific way, because if you’re not unique or you don’t have polarity and you sound like everybody else, no one’s going to pay attention to whatever it is that you have on your website.

So you want to have a specific type of different types of polar polarity on there. Those are the three factors there doesn’t matter. What page you have on your website? Whatever bounce rate, it is to universal principles that you should keep in mind Organic traffic things that people continuously visit. You know your email list that you collect your message list or texting list: Google, organic search on Google or Bing.

Those specific ones are always going to have a less bounce rate because they usually found you based on intent or they’ve, been on your list, so they’re more likely to engage with your content and consuming because they basically raised their hand and said hey. I, like your content, I’m searching for you or I’ve already started the communication process with you. The second thing is paid traffic, social advertising native advertising.

Any advertising type of traffic will always have a significantly higher bounce rate, because there are people that are cold right, cold audience. Kalani’s basically means that they have absolutely no knowledge about who you are they don’t care about you? They don’t know who you what you represents. Why they should even pay attention to you so when they go on their website, naturally, they’re not going to care, and so that’s what your bouncer would be significantly higher, and that makes the reason why your content needs to be even more compelling for them to engage.

So, for example, internally, what we’re doing here is I’ve got three articles here on YouTube: the one with the eight-figure webinar, where I’m sharing with you the approach that we used to generate eight figures for clients. The second article is how to generating your next hundred thousand visitors and the third article is related to how to generate thousands of leads, or at least start the conversation.

With your specific target audience. Those three articles are the most popular on YouTube. There’s a long-form post on my website and what the article is on there and we’re using the traffic accelerator process, which is in another article that I’ll share with you. The basically generate hundreds of thousands of traffic without waiting on Google SEO that takes months to years, and even if you just started your business yesterday, so you’re able to actually go on there, you can put the traffic there.

We use basic social advertising, the amplify content. We put those people onto that specific pages and we’re noticing that the bounce was between thirty to forty percent and we get about four to four to five hundred visitors every single week on that specific type of content. When we have a fine and we’re not paying a lot of money on it too, so that’s one of the things, but that we can focus on now organically.

The bounce rate is like ten fifteen twenty percent, so it’s even lower. Now you might not think like hey, you know it’s just five, ten percent. What makes a difference right, but when you add it up when you’re, getting like hundreds of thousands of visitors, that five percent represents like five thousand people, so that’s a ton of people within your target audience. So again, those are the things that I’m just sharing with you, the from our experience of what we deal with what how we do it to be able to measure bounce rate, how to be able to increase your which time on-site, which is important your average time On site, and also the amount of pages that people visit and decrease your bounce rate, you want to look at those three specific numbers: your average time on site.

How long does the average person, when they visit your business online, stay there and engage with you? How many other pages do they visit when they visit that one page, if they’re only visiting one page? That means it’s bad. You want them to visit multiple different pages. You want to have they’re having such a time very long and then the bounce rate. As you pointed out, you want something very, very low.

You want to decrease that over time because, as you scale, the more traffic that you have, it makes a big difference when you have five percent of ten thousand five percent of a hundred thousand, it’s just even more people that are bouncing off. So you always want to focus on decreasing it by building the resonance to your content. So thanks reading that I want you to comment below. Let me know: what’s one inside you’ve got from this like this article, they also make sure you hit that subscribe button and also the bell icon.

So you have future articles just like this to help you grow your business, online or entrepreneurial advice. Thanks

 

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Online Marketing

How to Buy Emails for Your Email List ✉

How do you do that? One way that a lot of articles out there will tell you to do it is to go. Ask your family and your friends to join your list. That’s fine! If that’s the way you want to do it, but most of the time they will be on your list just to make you feel good about numbers.

How would you like to put emails on your list with potential prospects, so I’m going to show you how to do that today? Yes, it is a way of purchasing them, but it’s not just purchasing a list of names. There is these people will opt in to your email list according to what you have to offer and I’ll show you that today, first of all, before we get started, my name is Vanessa D Brule, and on my blog I will help you to earn money.

Save time and find balance in the process today, we’re going to talk about buying email addresses, so you can start building your email list and start making some money first before we start with that, I want to go over the email list just to make sure you Understand what it is and why it’s so important – and I keep on emphasizing this because I heard about email lists when I first started my business and I was one of those people that sat back and said I don’t need that.

I don’t need to do that. I don’t want to send emails to people I just don’t want to, and it wasn’t until I was probably too long before I start at my list and realized. That was a big mistake not to do even though I kept hearing how important it was. So I’m going to tell you again how important this is: it’s probably the most important part of your business. Let’s go over how you build it and then we’ll talk about why it’s so important and then I’ll show you how you can build it by buying some addresses all right.

First of all, you have a free thing that you’re going to offer a lot of times. People will offer a checklist or a PDF or an e-book a course. I think courses are one of the best things that you can offer that I notice I get most of my results from offering free courses, so the bigger that free thing is the better, and this is why it needs to be bigger, because the online marketing industry Is becoming more competitive and I’m not saying don’t do it, but you got ta out, give everybody else so think of it.

That way, what can I give that’s better than what so-and-so is giving so people will click my link instead, when you offer that free thing you’re offering it on your platform, my platform is youtube. That’s my number one platform, so I usually offer my free thing in my links on my YouTube chat: YouTube articles not every time, but probably a good percentage of the time if you’re using Facebook Instagram whatever that other platform is that you’re using that’s how you bring Traffic into the free thing now you’re going to have them land on a landing page, I use clickfunnels for my landing page.

I always have my link below if you ever want to check that out and on that landing page before they get the free thing. They have to give me their email address and their name when they click it. It triggers a little a little trigger on there. That tells them to go to my autoresponder and I send them an email and give them the free thing. Now. What is the autoresponder? An autoresponder is like your mailman and mine is active campaign and I have that trigger that.

It tells it to put it onto my email list, put it into active campaign, and then there is a sequence of emails that I’ve already built. That will go out to that person. This is where sales are made. I don’t know if you’ve already tried to spam. Most people have in the beginning, they’re so excited about their product and their new business that they start telling everybody on Facebook and on Instagram hey.

You know I’ve got this great shake, that’s going to help you lose weight and you’re so excited about it, and you know it works, but just putting it out there and telling people they’re not going to buy it they’re going to go. That’s annoying. Why are you putting this on Facebook? That’s not why I’m here, I’m here to communicate and have relationships with my friends not to be sold things and that’s why that doesn’t work and that’s why that’s called spamming.

I think we all have done that in the beginning, especially because we were so excited not because we were trying to spam, but the right way to do it is to give something for free. So if you have health and fitness, you could give a checklist of some ways to help improve your list. Maybe ways to change your mindset. Maybe you wrote a little ebook that you wanted to give them and get them on through your autoresponder onto that email list, and this is where the money is made.

You are warming them up and getting them to know you and then every once in a while. You’ll offer something and they get to know you they’re opening up your emails and they’ll say you know what I really like this person I’ve connected with them, I’m going to try that shape that she was talking about now. Look, it took a lot longer to get there, but that’s how it works. Now, how am I going to get email addresses on my email list? I’r brand new and it’s so frustrating all right.

Now, I’m going to show you this. Is you and you have your new autoresponder set up and you’ve got your sequence in there and you’ve been giving away the free thing, and maybe you’ve got about five people on it? Maybe a fifty maybe of a hundred, but you know you’re, just starting. It’s new – and here is we’re just going to say Joe over here Joe – can be a girl’s name or a boy’s name right, Joe how’s.

That and Joe has been at this for a very very long time and Joe has a huge list. Joe has been very successful in his or her business. Joe has over two hundred thousand emails, maybe five hundred thousand. Who knows how many but Joe decided I have been selling through my email list, but now my list is so big. I’r going to start sharing my lists so that other people can take advantage of the names that I have on there, but I’m going to charge them a fee.

So joe says I’ll tell you what I will sell you for every click that you get. I will charge you fifty five cents and these prices are usually roughly forty cents to like 80 cents. I’ve seen right now, but Joe’s going to charge you fifty five cents for every person that clicks. You were email now, you’re saying thinking. What do you mean? Okay? So you’re going to tell Joe here I have here’s my website or here’s my product or here’s my funnel page, here’s the free thing, I’m giving away.

Will you please run my ad, I’m going to say ad or my email through your list and I’m going to buy a hundred clicks from you, so that would be fifty five dollars and Joe’s takes your fifty five dollars. Joe runs your ad or your email lit a little email, whatever it is through his list or her list and once there’s a hundred clicks, because you paid four hundred the run will stop and then right away.

I did this the first time I did this. Oh, my gosh, it was back within 20 minutes. It was that fast. It was extremely fast. I thought it was going to take two or three days and boom. It came right back in so out of those hundred clicks. A good average is about thirty percent. If 30 percent of those people now that’s good, I’m just giving you numbers every list is different. If you can get thirty percent of those people to opt-in to your list and then you’ve done well, if you get 20 percent fine, you might say well I’ll.

Try! Somebody else maybe joe’s list isn’t working for me. So I’m going to go to somebody else. Maybe you find somebody where you’re getting 40 percent and go hey and now I’m going to buy 500. Will you do it again, so you have to go in I’m going to give you a link below it says, buy email, lists below, there’s a link and you go into that site and you can find different people that are selling ads on their big long list And you can go in there and find the right person for you pay attention.

Some of them might say. I specialize in health and fitness, or I specialize or in online marketing they’re, going to tell you what kind of list they have. Some of them are called tier 1, the, where they’re, basically from European nations and from the United States and Australia, and some so pay attention to the details, there’s a link below, but that how you buy emails for your email list. As far as do I recommend it or do I not it’s really up to you, you will go in and you will see articles that say absolutely do not do that and other people say you know what it’s a great way to build your list.

So you really have to decide for yourself. Yes, I did. I have done it to help build my list when it was small and I got anywhere from 20 % to 40 % opt-ins on my lists. But I will say that when it is more encouraging to send emails out to 200 people than it is to five people – and it just makes you feel like you’re, reaching more people, it honestly is up to you, but I wanted to show you how to do It why people do it and there you go the mechanics if this was helpful, give me a thumbs up and if you have any questions, go ahead and put them in the comments and in the meantime I will see you on the next article thanks for reading.

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How do you start Blogging?

What are you passionate about? Are you into Collecting beetles, are you into knitting? Are you into history? Are you into civil war Are you into cars? Are you in the choir in your church, That is where you Start with social media because see you’re, passionate about it, aren’t you You already have a drive to do it so you’ll learn all the social norms, One of the things That always frustrates me is people say blogging is easy, It’s not it’s! Actually, quite complicated, I mean blogging is easy, is like telling a woman Is easy to understand to a 13 year old boy? That’s not fair! I’ve been married 19 years.

You guys are complicated. Even you guys, don’t know, you’ll go and say. Well, I don’t know It’s very different. There’re all these jokes about men and women. It’s very true! The blogosphere is very much that way. It’s a far more Complicated communication media

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Fundamentals of Marketing Basics (Part 2)

Some of the top global brands are coca-cola sony, mercedes-benz, Disney, Nestle, Toyota, McDonald’s, Microsoft, Pepsi Cola, Sergey, Oh Simon, is the former chief marketing officer for the coca-cola company and he says the whole reason for creating a brand is to get consumers to identify a number of Desirable qualities and traits with your specific product, and what he’s saying is a branders goal – is to create a relationship with your customer, so their life feels more complete because you’re in it – and I love this quote from a Chicago mutual fund manager – he says harley-davidson is Maybe the best brand name in the United States now coca-cola is a pretty good brand name, but people don’t tattoo it on their bodies, how many brands get permanently etched on people’s skin? Well, here’s a good example of how brand value can be measured.

It’s the premium! People are willing to pay to be associated with a specific brands products, for example a Mickey Mouse ball will cost you three dollars and 95 cents, whereas a jack-in-the-box ball will only cost you 99 cents and they’re often thrown in free as special promotions. But we pay more for the Mickey Mouse ball, not because it costs more to make or has a higher intrinsic value, but because we are willing to pay extra to be associated with a brand.

We love more than another and just one final term to consider now. I have a background in television news and we always talked about audience share back when there were just three big contenders among the national networks, ABC CBS and NBC, and how the pie was divided between those three was considered our market share and the concept applies to Other competitors within a given product or service category and simply answers the question: how big is your piece of the pie? So here’s a quick summary of some key marketing concepts.

There’s the marketing mix, including the facets of price product place and promotion, and the four C’s of consumer side marketing, which are cost customer value convenience. A communication important to consider, as you find your way in the 21st century marketplace and positioning and targeting answering the fundamental questions of what you have to offer and just who you’re offering it to and value proposition or the benefits of what you have to offer and Product dimensions or the different aspects of your product or service and the demographic segments you may specify in your market campaign, especially the three key segments of age, gender and income and brand value, or how affectionate people might feel towards your product or your service and market Share or simply how big is your piece of the pie and there you go.

It’s hardly a comprehensive list or analysis of the terms and concepts, but it’s a good launching point as you move ahead in your studies of marketing.

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Top Digital Marketing Tools

I love a tool. Just give me give me Give me I love tools, So I’m going to show you my favorite tools, There’s a lot but I’r going to show you 4 today that I think are critical to any business. Owners, digital life, First of all, with graphics, I have a graphic arts degree. From Rocky Mountain College of Art and Design here in Colorado, And if I never Went into Photoshop again, I would be just fine because it takes so long Like I’d go in to make one graphic and I’d like three hours: I’d come out of there.

With my eyes kind of like hurting me – And I had one graphic done So – I’ve stopped Using Photoshop Love you Photoshop, but no more Look at my screen here. I use a Tool called Canva, So it’s like canvas without the S. And boy. This has been a Lifesaver for me, I can nerd out on this tool all day long. So here’s what I do. Just to kind of pull back the curtain is I’m at home, I’m in my living room.

I’ve Had a long day I put the laptop on my lap. I turn on a Cake show and I go to town and I make graphics Now – maybe I’m showing my nerd But that’s something fun and creative I can do And I can still be relaxing and Read my shows, So this is something that is so easy. That’s why I can do it. Canva is genius because what they’ve done is they’ve taken away the guesswork Around how big does that graphic need to be You’ve got a banner? You’ve got social Posts that are one size you got Instagram stories that are one size.

You Got Twitter, I mean it’s like crazy, as a business owner trying to figure out all These different sizes We’ll check this out. You can see here we got YouTube. Blog art, Instagram Story, Facebook Cover Facebook posts, YouTube thumbnail. I Mean they’re all in here, Which is fantastic Now, as you scroll down you’ll See these are all of my designs And the designs are saved in here. So if I want To go in and change it, I can easily do that So here, you’ll see, this is a recap.

Of my articles this week, So they give you all of these different design templates. Which makes my life so much easier. I don’t have to bring all this creative Energy to the party anymore: They bring it for me. So if there’s a specific event, So here you’ll see these are all of my YouTube articles. So what I’m going to do is I’r just going to make these smaller. I can just fit that Piece in Or if I don’t want that one I can just go in i’m going to copy this, I’m going to Delete all that, So what you do is you select that Now I can come in here and I Can say: love your website visitors? Oh my gosh.

You see how easy this is. Then. I can Come down here and I can put findability com Done Then I export that it’s ready. To go and post to my blog, This makes your life so much easier because all the Thought work around the look and feel is done for you Now one more thing I wanted. To show you is over here under uploads, you can upload all of your own content. So you’ll see here I’ve got pictures from my events.

I’ve got thumbnails from my YouTube blog, So I can go in and I can post Something So let’s take a look at this, So I can go in I’m saying I’m not Going to use this background, I’m going to get rid of that, I’m going to pull This up So have a article that we produce every single day Monday through Friday, So here you’ll see, there’s my article thumbnail. So now I can go and I Can say: “? Okay, I want the background to be black.

”, I’m going to add text So you’ll See here that they have all different kinds of text Now you don’t have to use The whole thing You can just use a piece of it: I’m good just going to use this One I’m going to click on that, I’m going to make that the color that I need. You know This is the primary area, what you can say:…, Okay. This is the font that I want. They have hundreds of fonts in here.

You can also upload your own font, which is Fantastic And also you can have your brand colors saved in here as well. Now I’m going to take that and I’m going to make that yellow I’m going to spread this Apart, It’s very very intuitive There There’s my graphic. I go ahead and Download it I can download it with the transparent background. I can compress The file, so it’s not too big And I can also adjust it You’ll see here.

I can Make it into a JPEG a PDF, a PDF print, a article or an animation, And now I’m done And then I make another one. So what I do is I go in here and I create these Images and then I use them as templates, So you just use this little copy page And then what I’ll do is I’ll go in I’ll grab another image and I’ll do the same. Thing over and over again Now I’m building sustainability in my Designs, So when clients see these or followers see these articles, they’re used To this look and feel on the website and on my social media, So cool right, I love Canva, So great All right, the next tool – I absolutely adore, couldn’t do my business Without it, it’s SEM rush And that search engine marketing rush, SEMrush.

Com You’ll see here, This is a tool. It’s not free. You can get a 7-day free trial if You sign up and give them your email, But this tool has been probably the most Significant tool in my arsenal when it comes to understanding human behavior Data, Let me login and I’ll show you what I mean: Now this tool is $ 99 a month, That’s the smallest. They have So when you log in There’s a lot to look at here, but let me just show you some of the highlights.

First of all, there’s just the dashboard, So what I can do is I can come in here. I Can put in my any domain name, you want, We usually put in the clients domain Names Now I’m going to be able to see a list of keywords that my website Currently ranks for So you’ll see here that I have 453 Keywords I currently rank for. I can see how many people are linking back to my Website Close to 2,000 And I can see the distribution of traffic, So you See that US is most of my traffic.

I get some nice amount from the UK, Canada Australia, I can also see how many people, looking at my website on mobile devices, Which is awesome, I can also see my top keywords right here. So, like you’ll, see Here I ranked the bottom of the page for SEO coaching and then I’ve got a bunch Of other phrases, If I want to see the full list, I can see that as well. Here we Go? Here’s all the keywords I currently rank for.

So it’s important to understand. That I can take a look at these and I can make sure that the content that I am… The content that I’m optimizing for is actually showing up here in the search Results: okay And where does a search in there? Alright, Now we’re going to go to Keyword analytics Now, I adore…. This is a tool called the keyword, magic tool. I Love, it Just add, word magic to anything and it Sounds instantly better: Okay, here’s magic Now I’m going to go in here, I’m just going to put in like.

… Let’s just do SEO! Workshops So I put SEO workshops in And now it’s going to give me all. The variants to that So you’ll see I’ve got 110 searches per month. For SEO workshop Now, keep in mind that’s an exact match phrase so just SEO. Workshop, It has 110 searches a month, that’s well over 1200 Searches a year And if I can break page one of that, That’s going to be really good. For my business And here you’ll see, I have SEO workshop Los Angeles SEO.

Training workshop And you’ll see how much smaller the search volume is. There So SEO workshop has 110 searches per month And then you’ll see There’s always an interesting difference between the plural and the singular. So Make sure to always look at that, So that’s another one of my favorites There Are so many great tools in here, Just the ranking tool and the keyword, magic tool? You’ll be in a really good spot to do amazing keyword, research.

There is a lot Else going on here and we’ll have many many articles on sem rush, but this is one Of my favorite tools, The next tool that I absolutely adore is a tool called Answer The Public: Now it’s got this Willie strange guy with a ridiculously Large sweater Don’t really understand that, but it does certainly get your Attention Now I’m going to come in here and I’m going to put SEO workshop Actually was Going to put SEO This is a tool that, if you put the smaller version of a keyword in Here, you’re going to get a lot more recommendations.

So, as I come down here, I’r going to get questions, prepositions comparisons, alphabetics and related, And Look at this whoa You’re like…. Okay, that’s a lot! What It’s doing is it’s showing you all the ways that people think about SEO And This gorgeous graphic, So you get the how? Where can will, which? Who are? What? When And why So every single angle of that keyword, The front the back and the sides? Now this is great you can see.

When should you SEO when to stop SEO when to Use SEO versus SEM So I’m getting a ton of great ideas that… Like here will SEO. Exists in 5 years, I could have it in a article series. Remember findability is About understanding how people think and then molding and Crafting your content to meet that request. So human intent through data When you’re looking at this, these are humans. This is What people are putting into a search engine and they’re looking for help, So If you can point your content, your thought leadership around what you’re Seeing in this graphic, you’re going to have much better traction than just kind of Making stuff up from scratch in your own head Now, you can also download the Boring CSV file, or you can save this gorgeous image, Put it up in your cubicle Or in your room or in your office and you’ll, look instantly smarter because It’s super cool.

Now, if you come down you’re going to get Prepositions comparisons, this versus that and then every possible alphabetic That you can imagine Now what you’re seeing here…. Do you guys see the gray, The Gray, numbers on here is actually search volume, So you’ll see here SEO agency Gets 18,100 searches per month? That’s not something that answer the Public is giving me it’s giving me… It’s from my next favorite tool, which is Called keywords everywhere Now: keywords everywhere is a plug-in or I’m sorry, an Add-On to Google, Chrome And you’ll see what it does is it takes all the data From Google and overlays it on top of answer the public, It also shows up in Google search results, So what I’m going to do is pop over here.

So finally, Keywords Everywhere is absolutely fantastic. It’s a very simple Install so let me show you what you need to do Once you go to keywordseverywhere.Com, install for Chrome, first You’re going to see this guy Go ahead and add it Mine’s already added but go ahead and add it to Chrome. Now, once you do that You’re going to see this little tiny guy See that right there, So I’m going to click On that Then you’ll see a right here.

Settings So go to settings right here. And you’re going to get API key. So then you’re going to go to API key, give your Email address and then agree to the terms and conditions It’s going to send you An email it comes from Kevin. I don’t why it’s comes from Kevin, but it always Shows up in your spam filter.Sso make sure you go to your spam filter find the Email from Kevin Click on that and you’re going to get your API key Copy that and then put it in And then we’re going to go to keywords everywhere.

And then you’re going to validate Now here’s what happens when you do this It’s a little bit kind of weird So post in the comments below. If you have any Questions about how to do this, I’m more than happy to help you. You can also Email me at Heather @ findability.Com And I’m more than happy to walk you Through how to get this set up All right so now we’re going to go to google.Com and I’r going to now type in any keyword, So let’s go ahead and put SEO workshop.

Okay, So what you’re going to see here is it’s giving me the recommended pull-downs. So You’ll see here, it’s got SEO workshop NYC SEO workshop Melbourne. You see all These London Philippines, These are all the different ways. People search And you Can also see that I can put just SEO workshops and I’m going to get different. Phrases Now what you’ll see here for SEO workshops is: it gets a 170 searches a month.

Look at this, though Over here integrates into the search results, all of these different suggested Or related keywords, So you’ll see SEO. Training gets 6600 searches, But it’s Going to be much more competitive Certification, Of course, we have all the Moz and then we have SEO training course Now. If I come down here, you’re going to see A lot of other phrases that I might consider for content generation, So I am Absolutely crazy about keywords everywhere: It is a fantastic tool and it Is absolutely free Yay for free, So have fun, Canvas free Of Course SEM rush you’re going to have to pay for, but it’s absolutely worth the money.

Answer the public is a free tool as well, as is keywords everywhere, So have fun. Geeking out over my favorite tools – And I hope you enjoyed them as much as I do – Let me know how it goes with these tools, Because I know they’re not they’re brand new To you, They’re not new to me, so I can talk about them all day long every day, But I want to make sure that you’re getting the value from these articles as Well So, post in the comments below You can also follow us on instagram at Findability_Underscore university And we post a bunch of other tips, tricks Tools that you can use in your normal everyday online marketing strategy, We’d Love to see you on Instagram, You can find us on Facebook, of course, and Subscribe here on YouTube, We’d love to have you read our future content.

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TOP WEB DESIGN SERVICES ON FIVERR

I specialize in designing beautiful and engaging UI and UX UI developer web designer in computer programmer, offering all five years of experience on both client and server side. I can do an amazing job for you. I am NOT a cut and paste designer, but someone who is artistically inclined and can be your front ends letter glean but a fee and don’t apply the morning newspaper.

I don’t complete your things. I keep them super. They can develop any kind of website like for small businesses, intermediate and also far enterprise level. That site will be responsive design compatible with iPhone in tablet. I have designed and develop our two hundred websites for my clients and allow for unlimited millions until you’re 100 percent inspection – don’t worry, God will beat about the severity and of all standards.

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I’ll make a article tutorial about how you can manage your website after completion. We provide these services exclusively in favor of finally checkmate the kicks also ready. If, given a chance, I will have a civic. Are you looking for a website that you can easily use customized and maintain, as well as one that actually looks good? Well, I am a designer at wix.Com, a page building site with incredibly creative website design tools see on the internet.

Most websites are just too complicated, look unprofessional and they really never seem to compare against those gigantic websites of world leading companies with big spending budgets. Well, I can actually do all that for you for much cheaper. I can take on any project from small $ 100 websites to a thousand dollar business. Makeovers simply choose a package that works best for you and add in any optional entrance.

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What Does It Take to Win a 150mile/240km Gravel Race? Power Analysis and Fueling Strategy

In the US and as a cycling coach at cts, if you want to learn how to get faster or just more about the science of training in general, be sure to subscribe. And if you have a training question or a topic you’d like to see me cover. In a future, article be sure to leave it in the comment section down below. I do my best to get to all the questions in the comments like I said at the beginning of the article, the Croatan buck 50 is a 150 mile gravel race through the Croatan National Forest, on the coast of North Carolina and the race is pancake flat.

However, potholes and a few blown out, mud, road and cornfield sections definitely make the race a challenge if the sheer distance wasn’t challenging enough, and since the race is on the coast, the wind is usually a huge factor. The race is only in its second year, but has already drawn a crowd of 500 participants. It’s pretty amazing to see so many crazy people in one place at one time, because, let’s face it, you have to be a little bit crazy if you’re voluntarily signing up to suffer on your bike for that long, let’s get into the race and power analysis.

Now there are a few things that you need to know about the course Before we jump in the race consists of 350 mile laps, starting and ending at a miniature NASCAR track. The surface, for the most part, is finely crushed gravel roads with plenty of potholes to hit. While your pace lining in a group, there are a few freshly cut sections through cornfields and one of which had some pretty deep mud, but the race deciding section of the is the infamous savage road.

This is a three and a half mile section, with massive mud, bogs and ruts running through it writing. This section requires constantly switching between the left and right side of the road to find the best line, because you want to avoid the mud holes at all costs because they’re a lot deeper than they appear. This is where the peloton usually shatters and the race splits into smaller groups, all right, let’s get into some numbers, my normalized power for the race was 245 watts and my average power was 218 was.

This is a little bit lower than most of the races. I do at this duration, which are typically 100 mile mountain bike races, but this makes sense, because this was more of a road race and conserving energy. Here was key. The goal for me was to stay at the front to avoid crashes in the yo-yo effect that you get when you’re at the back, but too rarely put my nose in the wind. If I did have to pull through, I made sure that I wasn’t going over 250 watts, which kept me in zone 2.

Of course, I was forced out of zone 2 quite a bit to follow wheels during the race, but if I was on the front, I never intentionally went over zone 2 unless it was in a critical section or at the final breakaway. What this did is it allowed me to go really hard when it counted, and if we take a look at my time in zones, we can see exactly that. The vast majority of the time is spent in zone 1 and 2 just sitting in the pack conserving energy.

However, the next zone after those that I spent the most time in isn’t zone 3 or 4, but actually zone 6. So this would be vo2 max style efforts and, above I spent 34 minutes in that zone throughout the whole race. So basically, I was either going relatively easy or extremely hard. The reason for this distribution is because it critical points in the race. I actively tried to whittle the front group down and make people tired.

I never just sat on the front and gave my competitors a free ride. I also chose which sections I led at strategically. For example, I led every lap on Savage Road because the technical nature of this section made drafting difficult. If I was going hard in this session, that means everyone else had to go hard as well. Let’s take a look at the power on some of these sections. On the first lap, through Savage Road, I pulled and had a normalized power of 3/3 and an average power 321 for just under 10 minutes.

If we look later on in the lab, we can see a section where I pulled through the cornfield and had an average power of 379 for just under 4 minutes with an FTP of 340 watts. These are extremely hard efforts for the middle of a 150 mile race, but they were purposeful. If we look at a section from where I was just sitting in the pack, we can see that my NP was only 206 and my average power was 197, and this is how the majority of the race was.

I was sheltering myself behind riders trying to put out as little power as possible to conserve energy. With about half the race completed, there was still a breakaway three minutes up the road. This is when I called on my friend Chris to help out with the chase. He had broken his frame and was going to call it quits, but I told him before you do that at least get a good workout in for the day and get on the front and smash herself to bring back those riders and that’s exactly what he did.

We can see from the hour and 15 minutes that he helped with the chase my normalized power jumped to 245, and this was in his draft. I wasn’t helping him out with the chase. Remember that earlier, when I was in the pack, my normalized power was just 206. There’s, no doubt that this guy is a strong dude and it’s too bad that his frame broke that day, because he was definitely on some good form entering the third lap.

It was clear that most of us were tired and, given that we had caught the breakaway, there wasn’t a lot of incentive to pull. Given these factors, the normalized power for this section of the race was the lowest of the whole race at just 181 watts. At this point, most people had dropped off the lead group and there were only about six or seven of us left. I entered the savage road section with the intention of whittling that group down as much as I possibly could I’m not much of a sprinter.

So the more people there that could contest the sprint means my chances of winning were much lower through savage road. This time I had an NP of 305 watts and by the time we exited the section, it was just me and one other racer Jeremiah Bishop, although within a few minutes another rider Michael besaid clawed his way back up to our group and with ten miles to Go the front group was three riders strong.

It was at this point that I was starting to consider my options. Should I roll the dice and for the Sprint or make a late race attack to try to do a solo breakaway for the finish? In the end I chose the latter. I noticed that Jeremiah’s polls had started to slow down, indicating that he may be tired. So when it was my turn to poll, I pulled much harder than I had been and took a quick look back and noticed that a small gap had formed.

At this point, I got into the arrow bars and gave it everything I had within about a minute. The gap had grown substantially and with just 20 minutes of riding to go before the finish. There was nothing to do, but give it absolutely everything, no more conserving empty the tank. For the first minute of my solo effort, I averaged 422 watts and then I settled into around 331 watts, normalized power and 326 watts, average power or 95 percent of my threshold for the last 23 minutes of the race.

As you can imagine, after six and a half hours of racing, this is no easy feat. The majority of that 23 minutes was spent in the Aero bars, which is what helped me to get a gap. If we do some quick calculations on by calculator, comm plugging in all my stats, we can see that aero bars would have saved me about 3 minutes and 20 seconds over being in the hoods and about a minute and a half over the drops.

This is just over a 20 minute section and when the race is coming down to minutes, this is huge. A study on aerodynamics of a cyclists position used Windtunnel testing to determine that the TT position can produce a drag reduction on the order of 20 %. Of course, this is nothing new. The benefits of the TT position are well known, especially for time trials, but at gravel and mountain bike, races, they’re still sparsely seen, for example, at this race I was probably one of five people with Aero bars out of 500 participants.

Aero bars shouldn’t even be up for debate on a course where you can spend a significant amount of time in them. If you’re doing a race where you can spend more than 30 minutes in the Aero bars, then you’re throwing away free time by not having them on your bike. Dude come on aero bars for gravel. I read some article by Jeff kaboosh and he said: Aero bars are totally not cool. You want to know what’s cooler than looking cool going faster period.

I also opted for a skin suit for this race for improved aerodynamics, the skin suit. I you by starlight Apparel, had ample pocket space, which is great for long events, because you’re going to need to carry food and tools for my fueling strategy. I took a gel every 30 to 45 minutes and I had a mix of Gatorade and water in one of my bottles and then just water in the other bottle over the course of the race, I probably drank between six or seven bottles.

It’s kind of hard to count because I was losing bottles in the pothole sections. I also ate a peanut butter and jelly sandwich on white bread about halfway through the race. The white bread is important because, unlike your day-to-day diet, which should be full of whole grains and high-fiber foods, while you’re racing, you want to minimize the amount of fiber you intake because it can lead to bloating.

Finally, at the last aid station I chugged about half a can of coke now again normally, I would never recommend soda for your day-to-day diet, but it’s amazing how good it can make you feel towards the end of a long race for caffeine intake. I made sure that I had at least 200 milligrams of caffeine coming in through the gels that I was taking in throughout the race. Caffeine has been shown to have clear benefits on endurance performance, but only up to a certain point.

A study published in the International Journal of Sports Medicine took nine well trained, cyclists and fed them zero, five, nine and thirteen milligrams per kilogram body weight of caffeine before a cycling max test. All the caffeine tests performed better than the placebo. However, there was no difference in performance from the lowest caffeine dose all the way to the highest. So basically, caffeine intake is important, but only up to a certain point – and this is only one of many studies on caffeine, intake and endurance performance.

If you want to learn more about how caffeine intake effects or cycling, I made a whole article about it and I’ll link it in the description below now. One thing I want to point out is this was my personal fueling strategy for this particular race. What one person eats during a race won’t work for everyone. A study on marathon fueling techniques stated that, regardless of what research demonstrates or how complex a formula may be, each athlete must be treated as unique age.

Gender total mass lean mass lactate threshold, vo, OH max, projected pace, projected acceleration fatigue, rate, temperature, humidity, sweat rate, gastric toddler and fuel product all affect fueling needs and unfortunately, no clear Universal formula exists to calculate such precise expenditure. Fuelling needs can actually vary a lot from person to person, so experimentation is key. Whatever you go with make sure that you’ve tried it, and you know that your stomach can handle it I’ll definitely be making a article about how to fuel yourself for training and racing.

In the future so be sure to stay tuned, so that’s my power analysis and fueling strategy for the Croatan buck-50. I hope you guys were able to take some of this information and use it for your own racing. Lastly, I have to say thank you to gordon wodsworth and matt hawkins for putting on such an amazing event, if you guys are in the southeast area or you just like traveling to great events, be sure to put this on your calendar because you won’t want to Miss it I’ll leave the link for the race in the description below thanks for reading, and, if you like this article, be sure to give it a like share it with a friend and subscribe.

If you’re, looking for more training and racing content be sure to follow me on Instagram, Twitter and Facebook, and if you want to follow my training, be sure to check me out on Strava. Finally, if you’re looking for a coach shoot me an email at D, Johnson, a train ride, calm,

 

Categories
Online Marketing

Digital Storytelling Tips with Donald Miller, Building a StoryBrand

My name is Tyler Kelley, I’m the co-founder and chief strategist. At slam agency. We are a full-service boutique digital marketing agency, really designed to help you captivate, motivate and inspire people to action through advertising and I’m really excited because today I’m going to introduce you to another one of my favorite books when it comes to copywriting storytelling, developing a message.

So last week we talked about the importance of understanding the sales process as a marketing professional. In order to level up your marketing expertise, you really have to understand sales why people buy? What motivates people drives people to action? If you can understand this, then you can really level up your marketing game now, if you’re a marketing director, that’s just always done marketing, then maybe you haven’t had a chance to get out in the field.

This is obviously the best place to start to understand how your sales organization operates the challenges that they face. You know what are those conversations that they’re having with people in real life. You really should absorb these types of things. That way, you understand, you know number one where your sales team is coming from and number two. What are the types of messages? What are the types of responses that help people get just a little bit further along in that buying cycle without understanding the literal, nuts and bolts of your organization’s sales process, then it’s going to be really hard to market.

You know no longer are we in a day and age where marketing can be here and sales can be here. We really have to bring these two together break down these silos. Bring these two together, align them so that marketing and sales are both operating. You know with similar KPIs with the same end goals, mind working as a unit and that’s how we can get more done, and so you know when it comes to understanding sales as a marketing professional.

The first way to do that is to just you know, get on the ground with your people and just absorb in the same way that you know in in branding. We would absorb the the attitudes interest, opinions of the brand, the voice of the brand, and we would we would work that out through a branding guidelines. In the same way, you should really absorb all that there is to absorb when it comes to sales. Now the second best way to kind of get this into your way of thinking as a marketing professional is to read copywriting books, okay copywriters, the best copywriters, the the copywriters, the legends of years years past.

These are the people that understood human behavior understood how to get people to buy. Now. What I really like about copywriting books is that they can bind. You know all of these important elements: the cycle and user psychology, buyer psychology, a thorough understanding of the sales process and then putting those things together, how to craft a message that drives results, and so really the best copywriting books put all of these things together and You’re able to get all of this knowledge in one book: okay, otherwise you’re reading books on psychology on why people buy you’re learning about the sales process, reading books on on on just sales process and buying cycle, and these types of things.

And then you know messaging and storytelling, and but the best copywriting books are going to combine those three elements, and so last week I introduced my one of my favorites scientific advertising this week, I’m going to introduce another favorite. This one is building a story brand by Donald Miller, New York Times bestseller. This guy runs an agency at a Nashville. Tennessee has has had some pretty high-profile clients over the years, but I think now he’s primarily focused on driving this methodology into the marketplace.

Helping agencies helping businesses kind of get up to par when it comes to story brand and the story brand framework. Now, in this book he talks about how companies waste an enormous amount of money for to really two reasons. Number one is that they just felt a focus on what matters to buyers right and what matters to buyers. What really when it comes down to it. The reason people buy is because they’re either looking to survive or thrive, they’re looking for a transformation they’re.

Looking for your product or service to take them from their pain point to success and in reality you know, we waste a lot of money because we don’t get to the point and we don’t tell users, tell our buyers potential prospects. What’s in it for them, and specifically, what’s in it for them, it’s like what’s that result, what is that, after effect after you’ve utilized my product or service, the second way that, as a company you can waste, a lot of money is just being confusing.

You know, we’ve heard this: Barry Schwartz talks about analysis, paralysis and this whole idea that the more confusing your offer is, the more likely it is that you’re just going to run people off. I mean you have to keep things simple, and the beauty of a storytelling framework is that it allows you to keep things simple and really that’s what this book is all about. It gives you a framework that you can use, and by framework I mean like it’s a fill-in-the-blank framework that, if you just take it step by step, you’re guaranteed to not be so confusing in your offer or in your pitch and you’re, really going to focus on The things that matter to buyers, which is surviving thriving that personal transformation taking them from that pain.

Point to that success. That’s that’s what a framework allows you to do now in previous episodes. We’ve we’ve dug into frameworks, and we’ve introduced several different types of options when it comes to frameworks and Donald will tell you himself that you know he didn’t invent this. This his framework is based off of the narrative framework. The narrative storytelling method, which has been with us four thousand beings for of years, and what he’s done is he’s just taking this put it into.

You know this book in a way that you, as a business owner as a marketing professional, can understand and utilize and put into practice right away. So I want to give you some highlights and, and in the in the show notes we will definitely, you know, have a link to this book so that you can purchase it and we’re available. Should you have any questions like on this practice, this this framework methodology? Okay, so building a story brand.

So when we think about the framework itself, the story brand framework, it’s really quite simple: here’s how Donald puts it a character has a problem meets a guide who gives them a plan, calls them to action and that action either results in failure or success. It’s it’s. The sb7 there’s seven steps to it. It’s super simple. The way I like to think about it is number one you have to identify you have to in any sort of marketing or advertising.

You have to allow your prospect, your target market to self identifying. Okay. So when I say self identify that means that, if you’re developing a radio commercial, if you’re developing an online article, if you’re, writing website copy right there front and center, your character has to identify themselves and the best way to do. That is by identifying themselves with the problem and so, for instance, if you’re a marketing director who is struggling with trying to make sense of digital marketing and how best to utilize digital for your goals this year.

If you can say yes to that, and that’s the first thing that I lead with – and you say yes to that – then you’ve identified yourself as a potential customer for what we’re offering in that case and so really a character who has a problem. These first two steps is that self identification. It’s a question that you can ask this person this this persona, this customer avatar of yours, this customer segment.

It’s a question that you can ask them that they say yes to so, for instance, if you run a barber shop, it could be as simple, as is your hair a little too long. Are you looking forward to getting a haircut if you can say yes to that, then boom the story has begun. What’s next meets a guide? Now, here’s the thing a lot of times when we think of storytelling, especially as marketing professionals. We think that we’re the subject of the story and that’s actually not true.

We are not the hero of the story, you know every good story, you know that hero is on a journey and for us our hero is the customer, so the customer is the hero. Whatever it is that you’re selling your customers, the hero, not your brand okay, where does the brand come in? Where do you come in? You come in as the guide you’re the guide. That’s going to take them from that pain point whatever problem, it is that you identified you’re going to take them from that before state, as Ryan Deiss likes to say that before state and then you’re going to give them a plan that says: okay, you do this! You do this, you do this and you’re going to achieve the success that you’re looking for you’re, going to have this transformation you’re going to survive you’re going to thrive.

If you do these things, that’s a guide who gives them a plan once you’ve done those two steps, then it’s you got a call to action. If you don’t ask you don’t receive so, let’s call this person to action. Okay. How do you do that? Maybe in a radio commercial, what might you say you might say dial this number visit WWE you got to call them to action. You got to say do this: if you do this, you’ll receive this.

If you don’t, you won’t and that’s the final. The final step. It’s because this call to action if they don’t take it, you have to you, have to kind of point them back to where they are and say: listen if you don’t visit WWE, so you see calm, then you’re going to be exactly where you were yesterday. You’re still going to have this confusion, this pain point it’s going to be with you, but if you visit WWE solution, comm and sign up and follow through with the steps and take action on that plan, then you’re going to have this success that you’re going to Survive you’re going to thrive, you’re, going to see transformation for your brand as an individual you’re going to realize success and that’s the key.

A character who has a problem meets a guide who gives them a plan that cause them to action. Hinting at that failure that you’re avoiding reminding them of that and then pointing them to success. That is how, in seven simple steps, this book Donald Miller says that you can. You can clarify your message so that customers will listen. Okay, so, like I said we’re going to leave a copy of this or I’m sorry we’re going to leave a link to this in the show notes for today’s show and read this – I mean these.

This is great storytelling this. This is the type of book that will help. You grow your business. If you are an entrepreneur, if your startup founder, if you’re a foundation director like it doesn’t matter, storytelling, is key. We have been telling stories for thousands of years as human beings and storytelling. It’s really, you know at the end of the day, it’s copywriting and Donald is an amazing copywriter.

So when I think of copywriting books that can level up your marketing game, this is one of them. Okay, so check it out. Thank you for tuning in. If you enjoyed today’s show or if you’ve read this book, let me know in the comments I’d be be excited to hear you know, who’s already read this and what you got out of it. If you read it make sure to tell me what you got out of it and if you haven’t read it but you’re going to order it.

Let me know that too, because I want to. I want to follow up with you and figure out. You know what were some of your takeaways from this book at the back of the book is a lot of really actionable practical things that you can do with your website and so there’s a lot here. There’s a lot here for marketing professionals and for business owners. So so I highly recommend it again: building a story brand by Donald Miller.

Now, if this is your first time tuning in be sure to subscribe rate and review, we do this every single week you can get marketing agency, insights, best practice and ideas to help your business grow, and you know if you’ve been tuning in for a while. Do me a favor and share this with a friend tell somebody about it, especially somebody that is in the marketing profession, because we do this for marketing professionals to help.

You kind of you know, increase your knowledge so that you can increase your revenue, increase your salary whatever that may be. So, thank you for tuning in I’ll, see you next week, thanks for reading, if you like, what you saw subscribe then hit that Bell. You’ll be the first to be notified when new content goes live. After that you can read more articles or slam agents. We picked something we think you’ll love,

 

Categories
Online Marketing

How Google Interprets Your Webpage (Keyword Analysis)

In other words, it’s good when you can make that match and here’s what I mean to say these are websites we get to control the wording of, and that’s very good that allows us to change.

The wording to make the web sites appear for the things that we think are important now. What I want to do is really quickly make a comparison of what’s on these pages now, to what Google’s tool tells us that thinks these pages are all about that way. You can understand the best matches, that’s for those of you, especially who have lengths or websites that you want to promote. But you cannot control the content.

So you can’t just use willy-nilly any keywords and expect to rank for them easily, because if there isn’t much of a quality score there, if you really don’t have the words on the page that you’re trying to backlink yourself for then it takes way more backlinks to Get the same effect and you want to go after the low-hanging fruit. First, the things you know where you can get in front of visitors that relate to your business, on keywords that don’t take forever to win, build yourself up for the ground up, go after the harder keywords later.

So I want to show you a trick in Firefox. You can set the homepage to whatever you want and they got a little trick for that right now. I have it set to this. If I hit tools options then I can choose for my homepage whatever it is that I want to be the homepage, but I can use more than one so read how I do it. Let me just close this here’s the way you open, multiple pages, all at the same time, in Firefox, immediately I’m going to put a pipe at the end of the first line, just to show you a pipe right above your Enter key on a qwerty keyboard.

You’ll see the pipe, it looks kind of like a letter L, but it comes out a little differently and you got to hold down the shift key to hit it. So it’s shift plus the key right above enter. Okay, and it looks like this. Okay, that’s it! That’s how it looks almost like a letter L, but it’s not a letter. L right, that’s the that’s the guy right there. So what I want to do is put one of those at the end of here.

It’s a delimiter just like setting your CSV files to the same delimiter. This is another use of the pipe, and so then I’m going to back up to get the next one up, I’m going to put a pipe there. Then I’m going to back space to get the next one up put a pipe they’re. All I’m doing is just lining these things up no spaces at all, just lining them up one after the next. That way, I can take this whole thing now and I can copy this okay and I can go on a Firefox and I can go to my tools, options and I can just highlight this and just paste right over it boom and then go okay.

Now, if I relaunch it, it’s using the new information now look the SK tools first, because that’s the first one in the list then comes this, which is the first thing I threw up. I created a real, quick template on here by just grabbing a free template and starting it. I don’t mean to do anything with it. I was just playing with them, so it’s sitting here and then on this web page. It’s a there’s, nothing there.

Yet so it’s using a filler page, a word of warning: real quick, Google notes the stuff it pulls in stuff. That’s google adsense! It doesn’t count these to the quality score, the page so much because it knows that these change, whenever it, whenever you refresh the page, they really can’t related searches, don’t matter too much, but when google’s evaluating what the pages are about anyway, remember it doesn’t seem like A human it sees them like a robot and what it sees is hostmonster this that and the other media shared a lot of stuff that deals with hosting and Google knows exactly what all that stuff is about.

Wording like web host and so on and so goes very clear on on a lot of the wording that shows up in the page source and all of these things hosting features you know and so on. So Google knows what these pages are about, not by just looking at the way they look, but looking at the source code instead right that really helps it understand what the page is probably about. Okay and then what then we had this on one website.

That was our dumb peach that we just uploaded and we have a perfect copy on the last website: the sub okay. So we got our building websites now building websites today and we have our dummy copy there. So how do all these things look to google? Let’s start with the first one mo g pro, i’m going to copy go to the keyword tool, i’m going to paste it in and i’m going to hit Search and it’s going to tell me what it thinks the page is about now.

Remember, that’s sort of this contact us form page is really the only thing on this entire page has just contact us it’s about it. Ok, all the coding relates to that. So, what’s it show contact us page example: email contact, form website, contact, forms, contact, us page examples da da da da, so it sees my page is something that can come up for searches on these keywords right, I’m not there. Unless I back like the heck out of myself or make my website a lot larger wrapped around these themes, ok, but but I could, I could win those spots.

Other guys are beating me now because they did that work that I haven’t done yet. Ok. So that’s what this page is about the way it helps. You really understand what the quality score is. If I want to make this page rank for Benton Harbor mother’s day flowers, I’m going to have a ridiculous amount of work to do to get that, because my page is clearly nothing at all about that. If I want to make it about that, I changed the coating on my page.

I edit this page and add stuff in about Benton Harbor mother’s day flowers. Then, when I come back, google goes oh and it throws up wording here about benton harbor mother’s day, flowers or Mother’s Day, flowers or benton, harbor michigan. Anything like that any combinations, okay, that it sees. I have some relationship to okay. So what if we take? A look at the next site that said this is a different thing altogether.

It’s mo g pro, but it’s another website, it’s the one with the dash. So, let’s try that okay, the one with a dash now guess what it’s all web hosting web hosting reviews best web hosting site web space, low cost web hosting fast web hosting everything is about web hosting. That’s the only stuff that Google sees that this page is really about, because there’s almost nothing on it. Most of this stuff is just add, stuff pulled in from elsewhere, and this is google adwords.

These are like google partner, probably, and the only thing left is all the stuff that deals with hosting and help center in a domain check and affiliates in terms that all relate to host monster. So google says: oh, I know what that’s got to be about. You know, and and that’s it it’s showing us what it says – web hosting stuff all right. What about the next page dummy testing? Okay and that’s our just dummy page here on building websites today com.

So what if I look at that paste search website, tester front page browser, tester website, tester frumpy HTTP make new page exam websites, whatever exam websites is really about. I know examination websites, but these are keyword ideas. It gives me for that, and that was this page here – building websites today, what about building websites? Now it’s the exact same thing. So, let’s take a look. Does the word today are now affect it at all, no read if I pasted that over the top and now take a quick look, make sure you remember what these are the last ones: exam websites, for example.

Let me hit search, see if anything changes nope. It’s identical, it’s identical because the content is identical right, that’s the point, so content matters, a great deal and dummy page testing, new place, holder website front page has a lot to do with wine. Seeing words like these okay: these are the related phrases that google says matter that my sites about, and so this is the importance of going after the key words here you see.

These are your low hanging, fruit keywords because google already associates it with your page. If I say I don’t want these, I want something else. Then I need to change the page. I have to be able to go edit the page and make it what I want. Okay. Otherwise, if you’re just doing an affiliate page that belongs to someone else, and you can’t touch it, then you’re just stuck with whatever it is, that they do with the page and the keywords that better your low hanging fruit are going to be whatever shows up in The list that you can use – okay and that’s the importance of quality score, see quality score means.

The keywords that relate to your content, the best page by page well site by site, is the best that that you can go for most easily. If I really wanted this to show up on the front page for these keywords, I would download this list of keywords, and I would do a Moche run. The backlinking run on these literally. These would be my keywords and I would drive this thing right to the top of Google like this.

For the most part, now the rest of what has to compete with is other websites that are going after the same keywords. They probably have more on their page. They probably have images with alt coding. They probably have links that point at other pages, all that sort of thing they probably have a lot more words, and so my page is still going to have difficulty ranking because it’s just really low quality.

As a page there’s not much to it, it doesn’t matter so much that it’s white space, what matters is there’s no images. There’s no links to other pages on my website to continue reading more related information, nothing’s here right and that’s the point of our placeholder website. Doing all that work for you, so you don’t have to go, find images and you don’t have to think about the all coding and you don’t have to do anything else.

It’s just the easiest way to use the mo g pro to make these things work. For you, whatever, whichever one’s matter to you right, that’s the idea there. Ok, so that’s the importance of that. That is the difference between promoting this for the low-hanging fruit keywords, google sees and just simply trying to put in keywords that I want which have nothing to do with what google sees on my page. Ok, that will take forever to get this thing to rank for, even if I put a lot more content on the page and some.

Maybe if I put some images and include phrases like mother’s day, flowers and maybe a picture of benton harbor michigan and include that too, then I have a chance, but it would still take a lot of keywords because it’s really just such low optimization for anything at All there’s not much there, that’s the importance of having control over your web pages as well, and we do that with emoji pro all the time we take websites.

We create our own version of the page. We use their images and their everything else, but we put them on our own website. They will not mind ninety-nine percent of the time as long as we’re selling their products. That means we’re not infringing on a copyright. We’re not claiming to be some other company, we’re not a competitor, we’re selling their products on their behalf and as long as we don’t change the terms and conditions or disclaimers or a buy.

You know there anything that that involves their legalese or their claims. Then we’re perfectly fine if they say lose 10 pounds in ten weeks, we better not say lose 20 pounds in ten weeks. That’s a change of terms all right change of expectations. Anyway, we got to be legitimate, you know, and so as long as we use their stuff to promote their stuff by and large they’re going to be happy to get the extra sales from our websites.

Ninety-Nine percent of guys who make a lot of money with affiliate marketing, do it by creating their own website. That’s based partly on the wording that came off the original website and their own wording. Some of the materials that came off the original website, maybe some of their own materials, that that leads people to those guys and that’s ninety nine percent of the winners in affiliate marketing.

This is very powerful. Okay, because this search to see what Google says it understands from your web page – and you can use this on individual pages – you can do – is / and then have a deeper page. You know if I had a mother’s day, flowers on here. If I had a page like that on here – and I don’t but if I did, I could do a search on that. That might be the page I want to promote because it has the low-hanging fruit that I need for some of those keywords.

So if you do have a multi-page site or a site where you can, even as an affiliate where you can promote more than one page of that site, you can promote like five different pages of the site and they’re all different. They all come at the site from different angles. You know and so you’re picking what you think you can promote best then check each of those pages out, see which keywords show up for each page that are low-hanging fruit and make an individual project for that page.

For those low hanging, fruit keywords and then do another page whatever it is, you know forex stuff right and then find the low-hanging fruit keywords and do that as a separate project, and it can be on your same site or a new site. It’s good when your sites actually relate to the same kind of thing, but there’s tricks to that. You can do the subdomain stuff such that you get the keyword, dot, website, calm and you can separate it that way and we’ll talk about that in a little while how to create a project and then turn it into a full-out subdomain on your website.

You’re going to you know, that’ll, just open a lot of doors. That way you can have the same website do different things, for instance, just real, quick anybody who sees this. You know mo g pro com right, I could have us. I could create a whole project and then make that folder that project into a subdomain say it was about industrial forklifts. Then I could create a subdomain called forklifts, moji procom, and maybe I do another one about forex, stuff, right, forex, stuff, dot, moji procomp and then another one and another one and another one, even if they’re unrelated.

What’s the point of this, Google recognizes that you’re, organizing intentionally sections of your website same website different sections, and so that increases the quality score all the way around Google’s going to tend to know to show this. It’s going to tend to know to show this ok for different searches and Google likes that organization, and that really helps you rank a lot. It’s a very whole thing to do too, which is nice.

I mean you can make everything work very easily project by project with that little strategy alone, and this is – and we do our runs the exact same way. We just do a little bit more stuff to change it into this sort of thing. It’s not hard at all so I’ll get into that some time here in this series. Alright, what I want to do now is break off and go to the next thing. Okay,