Content Add to Cart or purchase when it comes to your Facebook ads and specifically specifically for products that you’re selling, like Shopify products drop shipping products and so on, and so on. I’m making new articles every single day talking about Facebook, Ads Shopify. All of these processes to make you an extremely good Facebook ad buyer so make sure to hit that subscribe.
Button ASAP. So before I get into showing or like talking about view, contents Add to Cart and all that I need to get a product up on my store and don’t worry, it only takes like two minutes. Let me just try to find something here. Maybe that’s trending rings from women solar, light running shoes. Let’s do a crossbody bags for women’s, because I see it’s trending, I’m going to search by orders, and this is a topic that I get asked like every single day.
Literally. So let’s go ahead and pick this one. This one looks like it has some good images here and people just want to know hey. You know what do I start with when launching new products do I start with view contents Add to Cart or purchases. So let me just go ahead and answer that in one second, once I get this product all set up and launched I’m actually it only takes me just come minutes, but let me go ahead and import it here, import list.
What do you want to call this? Tassel over the shoulder crossbody crossbody tassel bag. I don’t know how to spell and this description. Well, I need to get to the content in this article, nineteen, ninety five and three: nine. Ninety five, okay, perfect: let’s import to the store – and I am almost there so usually the way I like to do it is it really depends on your pics alright. So let’s go ahead and launch this real quick make the article it’s so funny, because people asked me also like I think I might have already launched a article about this, but like how many projects do you test per day as many as possible? Let’s say comment: yes, if you love heart their thumbnail, let’s call it cross.
Make articles grab the link okay, so the article is being created and we’re just at the point about to be at the point where I I pick my optimization, and it is really really key that you pick the correct, often optimization and like I was saying it Really just depends on where you are in the process. If you’re like me right here, where I’m launching a brand new product, I will usually target view content or Add to Cart and what would decides? Wouldn’t I honestly kind of do it randomly like one product I’ll test? You content one product I’ll test, Add to Cart, but the reasoning behind this and you can see the articles made.
The reasoning behind this is those are easy for Facebook to get, and you can see this is where I’m doing my targeting. So I like have Tassel, I have handbags and then a chill goes and finds more that are similar to that. So, like Michael Kors is probably good runway fashion, JustFab, okay, cool and let’s go ahead and go hit next step. I’m building out my campaign right here so grab yours and then here we go.
I can pick my Add to Cart view, content or purchases. So for a new product I usually don’t do purchases, and that is because, with Facebook’s their suggestions, you know my rep everybody else’s rep they’re, all they all say hey. You want to get 50 conversions in the first three days or so so, if you think you can get 50 purchases in the first few days of a brand new product go for it, but I highly doubt that unless you’re doing huge budgets, you know I’m saying, Like I do probably three to five dollar budgets – and you saw – I picked five different interest, so it’s going to create five ad sets, so it’s going to be 15 bucks.
The one that can get 50 conversions on is view content. For sure I mean if it doesn’t get 50 conversions, I probably kill the product, but I can also probably get Add to Cart. So I’m always picking one of these like higher up the funnel conversions, because I want to feed Facebook what they want. They say they want 50 conversions, okay. Well, let’s get you 50 conversions and then later I’m going to move to purchase, so the the the very correct way to do this would be to do it.
This way, you pick view content because it’s a brand-new product right. So I’ll say like isn’t this crossbody cute and I would pick my page pick. My pixel and I’d say: hey view content because I know, for you know, 3 times 5 interest, which is 5 different ad sets it’s going to be $ 15 going to women 25 plus, I should be able to get 50 convert. Conversions 50 view contents, because that’s just them opening it up the Shopify store and browsing around the page right, so I should be able to get 50 in the first three days off 15 bucks.
Let’s see, let’s say it’s a dollar view content, that’s 45, but I probably want to keep it if it was a dollar view content. So if it was at 75 cent view content, then that would be more than 50 and then what I would do is since I got 50 view contents. I would move it to add to cart. So I just go into the same campaign. Select all of them and then say, hey, Add to Cart conversion now, once it got 50 add to carts and it’s still doing well, I mean the campaign is still running.
I might have turned it off by now by the way, if it’s not showing me good results, I gained some purchases and whatnot. You check out my other article for that, but pretty much. I do like two to three times margin then turn off, but now switches to Add to Cart right and then, if I’m doing really well, like I mean a lot of sales, eventually I’m going to go to purchases because purchases, it’s saying, hey Facebook, go find me Buyers, you know who people who buy things online go find me more of those, so I can crush it.
So do 50, you know start off with view contents or add to cards, get 50 of those and then move to purchases. That being said, some products I’ve had they do better off at the carts, and maybe that’s because the conversion is easier and Facebook can optimize and there’s not a huge fall off from Add to Cart to purchase, but some do better with purchase so later on. In your campaigns, you always want to use add to cart or purchases.
I never really like on late stage, campaigns that are doing well. They can gain sales, I’m never doing well, just based off view contents view. Contents is like a rush of traffic: hey Facebook, here’s the data, you need and, to be honest, I usually start campaigns with add to carts. Sometimes you contents, but I always move to purchases and if the purchases don’t do as well. As the Add to Cart, I just moved back to add to carts, don’t be worried about switching up your conversion.
It’s fine! I’m going to call this ad chill crossbody and you saw how I launched that really quickly. Right click launch ad: it’s going to create the campaign, the article all that good stuff. So that’s another key like people ask me: what’s the key to success with dropship, I mean it’s finding winners. How do you find winners test more products? How do you test more products? Leverage tools like add, show in order to test products quickly.
Let me know in the comments below what are you optimized for you know. What’s your strategy, are you optimizing for add 2 cards of you contents purchases? When do you change them? You can see the campaign’s just been launched. I probably hit refresh over here and see it launched inside of my ads. It’s kind of a test account here for my articles, but you can see the cross body has been launched. Let me know below what do you walk to Mai’s for where you see the best results? For me, it’s usually Add to Cart.
So that’s why I launched /, Add to Cart. You can see they’ve five ad sets been created, women, women, 25, plus all those different interests and I’ll be able to see really quickly. Is this a you know a good product or know if it is I’ll, spend some more time on it? But the key is like spend as little time as possible testing each product. You’ll find more winners. You’ll save more time, see the ad here pretty solid right, so that’s about it guys make sure to go ahead and subscribe.
If you don’t worry about Joe, there should be a article showing you more about ad show subscribe to the article to the blog I’ll, make more articles every single day and yeah hope you have an amazing day, I’ll catch you in the next article bye,
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Now, before I show you how I use this tool to do that, there’s a couple of few points that I want to run through with you guys, first, just because it’s important that, when we’re going through the process that you consider these and have these in the Back of your mind, plus, I want to show you what I use these categories for and how I actually go about doing the research and planning what interests I’m going to use so number.
One then make sure the interests are relevant to the buyers within your niche. So, for example, then, if we’re in the dog niche there’s two interests here – the dog foods versus I love dog pages. Now the reason we want to target the people, the interests that are relevant to the buyers is because they’re already spending money within the niche. So for the example, then, the dog nish: if somebody’s spending money within the dog niche, then the chances are they own, a dog and therefore they’re, going to be interested in our dog product.
So these two examples were interested in dog foods. Obviously, the chances of somebody who doesn’t even owning a dog be interested in dog food is going to be a lot slimmer than somebody who does own a dog. So obviously that would be a good category of interests to go and target versus the isle of dog pages, so you don’t have to own a dog to like dogs or to love dogs and therefore be part of that interest.
If that makes sense, so essentially what we want to do when we’re targeting on Facebook is just be targeting those people who are already spending money within the niche. The second point, then, is look at the content on the page. So when you’re going to target an interest, you can actually open up the page on audience insights and look at the kind of content. Look at how big the audience is and, more importantly, then, look at the engagement.
What we want, essentially the ideal interest to target, is one: that’s posting content purely relative to dog owners if we’re in the dog niche, for example – and we want to make sure that they’ve got a good high engagement rate, because that’s good for two reasons: number one. If they’re posting that sort of content that’s relevant to dog owners, then the chances are that audience is going to be made up of dog owners and number two.
Then, if it’s got a high engagement rate as well, then it shows people who are active on Facebook. They have no trouble with commenting Things, tagging people and liking posts related to dogs, which is going to be great for our post, because at the end of the day, were advertising on a social media platform. So the more social we can get our audience to be. On our post, it’s just going to be a win-win for us, because it’s going to increase our organic reach and there’s going to be more people, that’s going to see our ad and therefore we’ve got a better chance of making more purchases.
Moving on to number three, then so, the top categories of your interest are mostly niche related. So what I mean by that, then is when we put an interest in here. So, for example, if I put in let’s say just golfers and interest – and we look at page likes – if we look at all of these top categories, a good interest to target would would have the majority of these top categories also related to golf.
I’m going to get more into that later on in the article and why that’s so important and then to finish off the last point, is so the higher the affinity score, the better so again going back to the audience insights. If we have a look at the page like section down here, if there’s an infinity score on the right and what it means, it explains it here, but what it means is basically that how relevant these interests are to your original interest, that you’re targeting and the Higher the affinity score, the better and, as you can see, these are kind of like 24, 27 and 30, which is actually very very low.
So all that being said, then, how do we actually use the tool now before we get into it? I just want to highlight these categories that I’ve got here so celebs and figures, brands, magazines, shops, websites, activities and TV shows. These are typically, then, the ones that I begin with, and I always use a spiritually like this, then to keep track of the interests that I potentially want to target, because if you do this at the same time I’ve created I’d set, it can get messy.
I find it’s just best to record what you’re doing so then, when you start to advertise other products within that niche, then you’ve also you’ve always got like a database of interests. You can come back to for ideas, so I tend to stick with one at a time. So, for example, if we begin with the first one I’ll just take you through like a live example, so we have celebs and figures, and if we go back to our audience insights tool, then in fact a quick point to make.
This is why it’s always handy to have a like a decent knowledge of the niche you’re going into, because when it comes with coming up with interests as a starting point, then it’s going to help. So if we just take the Gaul finish as an example, because I play golf, then I know quite a few famous golfers or famous faces within the space that give me like a starting point. So if we just start with Tiger Woods, for example, we’re on the page like section and what we’re going to be interested in now, is this top categories and the page likes.
So the first thing I’m going to do then, is just have a look at all these top categories and make sure that as many as possible actually related to golf because that’s going to be a good sign and just how many quick browse over all of these Are golfers PGA Tour golf digest tie list? These are all golf brands and pretty much 100 %, and these are related to golf, which is a great sign. But what I’m going to do is just click see, or it’s going to give me another 20 or so categories, and what we want to do is actually look deeper because the further down you can go and still get pages purely related to golf than the better And the stronger sign of it being a decent interest and, as you can see, then, as we start to come out of kind of like the top 10, maybe the top 15, then we kind of start to fade away from golf.
And that tells me, then, that this interest Tiger Woods as an interest isn’t a particularly good one to go out and target, which I knew anyway, purely because you don’t have to be a golfer to know who Tiger Woods is because he’s so famous and therefore his Interest as an audience is going to include a lot of people who don’t even play golf and therefore they’re not going to be interested in my golf product and another way, then to kind of back that up is, if you go down to the page likes X.
Section and if you look at the affinity scores they’re 212 182, so they were much higher than that previous interest. I just showed you, but these are still quite low. We want to join, find ones that have, if any scores of over a thousand, so in other words, then Tiger Woods doesn’t go in my list. What I would do is when I come across an interest that I lock the look of. I would come back on here and put it on my list.
I would come up with say half a dozen per category and then that gives me kind of like my planner pack or then separate that out and set by ad set. So I’d have an ad set that is purely focused on the celebs and famous figures and insert purely based on brands, an ad set of magazines, shops, website, etc. So Tiger Woods isn’t good enough, then. So what I’m going to do is because I know Golf quite well, then I’m going to put in a guy called Sergio Garcia because he’s still pretty popular golfer, but he’s probably not he’s.
Definitely not as well-known as Tiger Woods. And if you don’t play golf, then he probably wouldn’t know who he is so Sergio Garcia and we’re going to do the same sort of thing. So just have a look through the top categories, as you can see, they’re all golf related again and we’re getting down now to the top 20 and, as you can see, we’re still purely talking about golf here. All these categories are still golf related and, as we go further down, then we’re still at 24 is still talking.
Golf we’re still talking golf golf pretty much. All of them are golf until we get to about level 30, which is a great sign. So that’s a stronger sign that Sergio Garcia is an interest, is purely golf. Related has like a kind of more higher value audience and again we can double check this, then, by looking at the affinity scores of the relevant pages and, as you can see so this one’s over 6,000, this one’s 2015 hundred.
So these are all really good and strong signs that Sergio Garcia has an interest in the golf niche would be a pretty good one to target purely because majority, if not all of these are related to golf or the affinity. Scores are high and therefore the audience within Sergio Garcia interest or pretty lot. It’s got a high concentration of other golf interests and therefore that’s a strong sign that people within this interest play golf, because the majority of the interests and top categories and page lights are also related to golf.
If that makes sense. Hopefully, I’ve explained that, well any questions at all feel free leave. A comment down below. I always go back to every single person, so Sergio Garcia is pretty good. One then definitely something I would consider. So he goes on the list and he could be number one and then what you can do from here then now you found your first one. You can build on what audience insights is already given you and what you can simply do.
If I can find at google crome just simply work through kind of these ones, that are it’s, that category you’re going through and if you just click on it and open it up, it’s going to give you an idea it’s going to take to the page. Essentially so you can see goes back to that point I was making earlier. You can see the kind of content. They’re posting then see if it’s relatable to the boys within your niche.
So by the looks of things, then this guy is a coach and therefore coaches. Golf coaches are obviously relatable to people who play golf and therefore potentially good interest to target. Now the way we were going about checking whether he would be a good one. Is we simple just go back to our audience insights and we put it in here. So his name was Michael breed. Let’s try this one and I think that looks like the correct one.
Most of these are relatable to golf. The further we go down we’re still getting golf even in the top 30 and then even in 34 were still getting golf. Related in the top categories, which is a really good sign – and if we just have a look at the page likes, we can see the affinity scores are absolutely huge here, 3,000, over 3,000. 2,000. So again, I would be pretty happy with choosing him as a potential interest to target.
Definitely in fact one that I would test that he can go in the list as well. So we’ve got two pretty decent ones, then, to give us a static point and as you can see, it’s a process that you just go through and you just pretty much take the time, keep doing what I’ve just showed you and just build and build and build On what you’ve got and one thing will lead to another you’ll, probably end up with like 50 different tabs open at one point as you keep opening up pages.
But it’s just the process you go through and definitely a worthwhile process as well. So, in terms of the categories in that I pick for my spreadsheet when doing the research, then these are like that’s top six that I start with, but a good place to kind of get them from is here so the top categories you can have coaches and You can kind of bundle them together, so you can have softwares if it’s relevant to your niche.
Of course. One really good one, especially for golf, would be like golfing getaways, because obviously the only people who are going to be booking these bulk packages, where they go away to play golf every year, going to be people that play golf. So therefore, they’re going to be interested in your products and that would be really good audience and interest to target I’m just going to see if I can find like a bad one to show you guys.
So I think I saw I think it was called barstool sports somewhere. I don’t think it’s on this one. It’s I think it was back with Tiger Woods. I just want to give you guys an example of what a bad one would look like just so you know which kind of interests to stay away from as well. Let me see, in fact we could pick any of these as we go down. So, as you can see, they’re still under the Tiger Woods interest, but that doesn’t necessarily make them good ones to target.
So if we just open up, I mean obviously NFL memes isn’t going to be a good one. So Under Armour then it’s a brand. It’s a huge huge, huge brand within the golf in space, but if you open up that page, as you can see like there’s, probably zero content in here – that’s relatable to golf and therefore, if we were to target Under Armour as an interest for Facebook, then that Interests the audience within that interest is going to include a lot of people that have probably never even played golf in their life and therefore it’s not very specific, and it’s not going to be a very good interested target if you’re ever not sure, then simply and Simply come back to these four points and just run through them, so is the interest relevant to buyers within your niche? It kind of is but not purely specific, to look at the content on the page.
Is it relevant to your audience or your niche? Then? No, it’s not really so already we’re showing bad signs of being an interest to target. Is it top category of your interest that mostly related I’m sure if we will put that in too? In fact, just to illustrate to you guys quickly, if we put Under Armor then into audience incise then I’ll be surprised if we even get one single golf related page. Let’s let this load up so just on the off quick look through, as you can see, there’s not a single page here relate to golf, so that tells you straight away: it’s not a very good interest to target.
If you’re in the golf niche there, it is barstool sports, that’s what it’s looking for so again, if we just open this up then and look at the kind of content, as you can see, there’s no golf content here, so the audience isn’t going to have a High percentage of people who are interested in golf, if that makes sense, hopefully I’m kind of illustrating the points well enough for you guys to understand, and that being said, the guys I think I’m going to wrap the article up there I’d be interested to know how You guys get on with this, actually so make sure you give it a go.
If you want a copy of this, it would be pretty easy to replicate, but if you want a copy, let me know in the comment section down below or hit me up on social media, and I can send it across to you, and that means something guys. I’m wrapping the article up if you’re still reading the article thanks very much really to appreciate it. If you enjoyed the article, then please do drop a like and make sure you subscribe as well.
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I’ve been running now for the past couple of weeks. So, to keep the article off, we will be jumping into my ad account I’ll, be showing you the results from the past seven days or so date today. So you can see the kind of results it’s been able to produce and then we’ll jump into the strategy itself. I’ll go through it step by step.
Explain everything there is to know. If you do want to get this strategy in a PDF format for free, you can do so. If you go into the article description so just below this article, there’ll be the first link, click that it will take you to a landing page, and then you can get your own copy for free. Before we jump into the article, though just a very small request. If you find this article helpful and it’s the sort of thing that you think you’re going to use, let me know please do hit that like button.
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So on screen now is April, the 3rd 2020. So, almost two weeks ago now and just kind of give you an introduction into how this strategy works, or the couple of odd sets want to show you them, for example, these two here, the top one, is a retargeting add the second one is a cold interest Ad, so it’s going out to people who have never seen my product, my brand or my facebook ad before both of them are on a 2 pound per day budget, which you can see here and the first kind of interesting piece of data.
I want to show you: is this cold interest? One has a relevant score of 10. Relevant scores are super important. If your ads aren’t producing the kind of results you want them to, then the relevant score typically is the first thing you should be looking at, because it’s like a direct signal of how relevant your product or your ad is to your audience and the higher the Better and the higher it is, the more iconic translates into cheaper CPM, cheaper clicks, etc.
So the CPM have been able to produce two pounds: eleven four pounds: 52, with an average of two pound. Ninety one. Now these are website conversion campaigns and they are purchase ad sets too. As we get into the strategy, it will become clear how I’m able to get these CPM, so cheap custom link, clicks and averages 5 pence, which, even for my kind of standards on average, is actually really cheap as well.
So I was quite surprised by that myself and in terms of the actual amount of purchases them. I believe it was only one purchase for 19 pounds 99, which left me with a 4.8 3, where I so nothing special, but not too bad as you’ll see as we go on. If we have a look at April, 4th, for example, the results were much better. I was able to get 3 purchases with a 1/2 pound ad set, which was about 35 pounds per order, 110 pounds total conversion value which, with a row s of 53.
9 1, which is obviously pretty crazy. One of the huge advantages of running these micro budget strategies is that if you have a day like this, for example, because the profit margins are so high, then it kind of pays for the next week or perhaps even two weeks of ad budgets. As long as you keep running them at 2 pounds per day, if we move on to April 5th, so the Sunday typically weekend’s are like better for me – I’m not sure what you guys get, but typically it’s like evening times during the week and then weekends.
However, due to the current climate, then everything’s pretty random, actually to be honest recently, so, on the Sunday April thief, I only got one purchase for the same product for the same amount, which gave me a rest at 10.25 or 5.21 on average, because this retargeting had At the beginning, didn’t get me any results for this particular day. If we move on to April 6th, I got absolutely nothing on this day and this is kind of like I was going to say it’s a downfall to the strategy.
But it’s not really. When you’re spending 2 pounds per day per ad set, then you’re going to have like really inconsistent results. Everybody knows that Facebook works on bigger budgets because the more data it has the more consistent it can be. So that is kind of that. One of the things to keep in mind is that if you don’t get sales for a couple of days, if we take a look at April 7th I’ve got nothing this day as well.
Then don’t worry about it because you are spending such small amounts. Then you will see these inconsistencies. One thing to point out is the relevant score, for this particular particular ad set has been pretty high and consistent. All the way through, which is obviously a really good thing, and if I just put this to lifetime, have a look at the results over the course. Since I started running these ad sets, I’ve had 23 purchases, 2 pounds 70 per purchase on average, which is crazy, crazy, cheap.
Even for me, however, during these current times, if you get the right and these kind of results are achievable, both the relevant scores for both of these ad sets are pretty high, which is absolutely a really good sign, which leaves me with a fourteen point. Three two row: s on average. I can refresh this page as well, so you can see indeed that these results are real and are achievable for you to just have to have the right product and put it in front of the right audience now.
That means that, then, how does the actual strategy itself work so to start off the objective? Being a testing strategy is to identify the best performing audiences and then scale the winning ones. When it comes to running Facebook Ads, you should be doing one of two things. Number one is testing or number two is scaling and your budget changes depending on what your objective is. So, if you’re on a low budget, for example, the best thing to do is use a really small budget to test to find which audiences are performing the best and then kind of split your budget up and spend the majority of it on scaling.
Because the more budget you put to an ad set, then the more data can go through it, the faster you can optimize the more consistent and more profitable the results can be, but I’d said, then the only thing that’s going to change is the detailed targeting section. We’re going to target one interest and we’re going to narrow this with engaged shoppers by selecting engage up is what this does is and make sure is that we target those people who are clicking the shop now button recently within the past seven days.
Basically, so it increases your chances of finding those people who buy things using Facebook Ads next up we’re going to use auto placements now. Typically, I’ve always stayed away from auto placements. To be honest, I’ve always stuck to kind of like desktop news feeds on Facebook, mobile news feeds on Instagram and Facebook, but because things have got so much more competitive over the years. So when I first started advertising four years ago now there were three million advertisers on the platform and I think it was reported this year or last year there was over eight million people advertising.
So there’s twice the amount of people advertising and there isn’t twice the amount of users. So essentially there’s more people come competing for each space. So I started testing with autoplay, so it’s about six months ago, maybe probably halfway through 2019 and the results been really good. So far because those other spaces are less competitive, essentially they’re cheaper, you get a further reach, and essentially this lowers your CPM and that’s why I’ve been able to achieve those load.
Cpm switch. You terms the conversion date window, I’m always going to go for seven days with low budgets, the longer the better with smaller budgets, and currently seven days is the longest that facebook gives us. So just make sure you click the more options and then make sure you’ve got seven days selected. So kind of summarize this strategy then, and why it works number one is to pound budgets allow for slow but cost-effective testing.
You can go three or four days without seeing a single purchase, but because there’s such small budgets, then it’s not a big outlays, not a lot of money to lose, and what this also means is well point to is that one purchase equals your facebook budget paid For the next three to ten days, obsolete depends on what your profit margins are. So, for example, if you sell our products and each order gets you 20 pound profit for that particular ad set spending 2 pounds per day.
It pays for the next 10 days worth of advertising on Facebook before you’re in a loss, so one purchase can mean a lot point number 3 by using engage shoppers. I’ve already mentioned this. Is your insurer you’re targeting people that are currently shopping, a still shopping, because by selecting that essentially includes everybody who has hit the shop now button on other people’s Facebook ads in the past seven days? And then, the last point, auto placements by selecting this, you open up those cheaper places, those less competitive places to advertise, which in turn, increases your reach for the same budget and makes your CPM cheaper.
Now, if you’re thinking those places, such as audience, networks etc are cheaper because they’re low-quality and you don’t get conversions, you may be right, which is absolutely fine at this point, because we haven’t spent a lot of money and we’re simply testing. This is we’re scaling and the next steps come in, which is so start with the best performers when you’ve ran these three headsets for at least five days.
I’m a really big believer by the way of I would much rather split my budget over the course of say a week versus one or two days so once you’ve run these for at least five days, if not a seven, I’m start with the best performance. Look through the breakdowns and then narrow and increase the budget / duplicate by ten days. So, if you do like this micro budget strategy, what you could do is you could duplicate the ad set ten time to you essentially you’re spending $ 20.
00 per day. You can see the individual results per ad set and then you can just kill the ones which aren’t profitable and continue to scale and increase the ones that are so when I say look through the break, essentially what we do if we come onto here and use These two as an example: if we select this breakdown tab here on the right, we can go by delivery and if we go by gender, it’s going to tell us where the purchases are coming from.
So essentially across these two ad sets. It seems pretty kind of similar actually three for female two for male 1 foot and categorized, but then that’s interested in facts for the cold interest. Targeting we’ve got 15 purchases for males 2 for females. So essentially that would be where you would narrow and then start to scale on the males and then, if we move to, let’s go for placement and once its loads up, then we can see where all the data has come from.
So it’s been 6 purchases. In total, for this retargeting ad and every single one, which is quite interesting, has come from the Facebook newsfeed on a mobile device. If we have looked at the cold interest tags – and we can see that one has come from Instagram stories, but the majority have come from the Facebook newsfeed on a mobile device as well. So, even though none have come from other places, what would we do now is essentially narrow.
This ad set to mobile newsfeed only mail, only let it run for a few more days and then increase their budgets and duplicate up to 10 times if we so choose to and with that been selling guys. That pretty much covers absolutely everything I want it to. In this article, hopefully you found it informative and quite interesting. If you do go out and test this make sure you come back. Let me know I’d love to hear the kind of results you guys are able to achieve.
Please do make sure you hit the like button. If you enjoyed the article, please do make sure you subscribe for 4 to 5 articles every single week and, of course, any comments or questions that you want to ask me about simply post them down below before. In the article, then, I just want to introduce you to my ecommerce training program, which is called EECOM Academy. There’s been a lot of people asking me if I have some sort of training, program or mentorship program, and they didn’t realize.
I had this so for all those interested there will be a link in the article description make sure you head across. You can see all the different kind of content and support and resources that you get all the different, testimonials, etc. So if you are interested head below into the article description, there will be a link there for the Eco macadam e. That being said, thanks very much for reading the article.
I hope you enjoyed it and see you in the next one.
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But that’s okay, and this is because this is a problem that I recently in the last couple of weeks really I have been dealing with and I am now going to show you behind the scenes of what transpired with these ads.
How much I spent on advertising a couple of different things and just to give you an idea of what it takes, sometimes to really make things happen, so let’s go back to 1st of May June 26. Alright. So between these two accounts, it’s almost fifteen thousand dollars. I spent on advertising this brought back in the return just over total over almost twenty thousand dollars. Okay – and this is from the first of May, until today, 26 June, his accounts actually got flagged on Facebook before they turn off the payment method.
So I can’t pay these bills anymore to use these accounts, so I’m working with Facebook to get these bills reactivated. These are payment methods reactivated, because Facebook has a security measure to disable your payment method. So when you’re trying to pay your bills, see how it says payment method declined, my credit card was maxed. I had to pay paid my bill off, so I can go ahead and make the next payment, but it now, when I click on, add new payment method.
It does not allow me to add a payment. Such payments disable we temporarily temporarily disable the Facebook payments. Please contact us to turn it back on so they’re, going to give you a little form that you got ta fill out and we’ll go through this form. Real quick and just so you guys, can see y’all know that we’ll go on this account lifetime. You can see where it’s bent over the lifetime so on this one, seven thousand three hundred sixty eight dollars on this account on this one campaign alone brought in foreign sales at a product that was around $ 30.
So if you do the math on that, you can see what that what that is about – and this one campaign was three thousand dollars. Okay, this one campaign a little a few thousand dollars, so this is a couple of different things cumulative. This is a winning campaign that I was running. This campaign was for my music. I spent fourteen hundred and twenty dollars building that up got 1.2 million engagements on that which is pretty cool.
We’ll talk about that in another article cuz, that’s some stuff! I want to share with you guys on how to get exposure. We’re going to talk about that. Okay, I mean you guys are going to see how I’m building up my like band and my music brand, and I’m going to share that with you. In other articles. This is mainly just to show you how to get your accounts. Reactivated after they’ve been deactivated um.
One thing to note: if Facebook ever Flags your account for policy violations, though it’s going to have a notice here. If it’s for policy violations nine times out of ten they’re, not going to you turn your account back on, you have to get into that account and I’ll show you how to there’s millions of different ways. Don’t freak out, don’t get married to it. It’s not as easy as just opening a new Facebook account, especially now, since all of this issue that Facebook had with privacy data and all that kind of stuff recently came up.
So it’s going to be a little more challenging, but we’ll walk I’ll, walk you through the steps and as long as you follow these guidelines, you should be able to be successful and avoid these pitfalls. But I’m sharing this with you, because this is challenges that I’ve had. So, let’s go to that forum, and this is the former hair disable payments and ads manager and we’ll just go through it step-by-step.
If you believe your app account has been disabled by mistake, please provide us more information, so we can investigate this issue. Is this your ad account? Always yes, advertiser ad account choose the ad account that you want all right, you’re going to have one probably or two and we’ll talk about that in a little more than other articles, the the type of payment method paper Facebook does accept paypal, because PayPal is one Of that Facebook’s first founding investors, Peter Thiel, gave Mark Zuckerberg half a million dollars to start Facebook.
So that’s why they accept that’s one of the muses why they accept paypal, our credit card, if you either or you can, if we’re, if you’re using both for payments, you can check both boxes, I’m going to go with credit card, because that’s what I use are You, the owner of the financial and trade off, I always yes, who’s, the owner of the financial instrument I file very redundant but always say me, yes, owners first and last name.
It’s always going to be your first and last name. Okay, it’s always going to be yours. Owner’s email address always use the email address that is associated with the Facebook account that you’re signed into okay. Briefly, this describe why you’re, using their payment method, isn’t that retarded for the Nasdaq the third time about that question. So I just say: I’m using my own: have you tried to purchase apps on Facebook? Yes, please provide a brief explanation of your current ad campaign.
I am building up today. You might want to take notes on this, because this is what I tell them. This always works. I’m building up fans on my fan page to drive traffic to my e-commerce store period. That’s it! That’s all you need to put in that block. You can. You know vibrate on it, some more if you want, but that’s all I ever put on there and that’s usually works. Have you ever noticed? Have you noticed any irregular spend nope? Is the current location different from the billing country? No, your current location, if you’re, whatever country you’re in I’m in the United States, so it’s going to be United States billing, their payment billing method country, I’m in the United States to always make sure those two match.
If you’re using PayPal, it should be a problem. It’s a credit card same deal just make sure that they match these countries are different. Please explain why they are both the same and then they need a an ID of. Sometimes I use it usually in my passport. I upload my passport on here boom. I send that request in and that’s it that’s how you put your disable, add account request into Facebook and you give them a day or two, and usually they were they.
They they take a few hours honestly, sometimes to respond depending on what’s going on, they might respond within a few minutes and actually turn your your your payment payment manager back on. Sometimes it takes a few days. Sometimes they never respond. To always remember that you got to come back and do this. Okay, on your accounts now. The thing I want you to I want you to remember also is you’re the boss, okay you’re your own CEO.
So this is something that you have to take: control of. Every day, this has to be something on your list of priorities. What is getting in to your ads and looking at your ads every day, I’ve been running ads on Facebook since 2009. When I that’s, when I first started running ads on Facebook, I’ve been I’ve been running ads on Facebook for Shopify August September 11th will be three years since I’ve been primarily running ads for Shopify.
I’ve run ads for a host of different businesses, different ideas, different things and I hope to share some of these things that I’ve learned with you guys in this group. I know this is mainly about e-commerce, but I hope to actually be able to to explain to you how you can take this advertising information and shift it to anything that you want to do and allow you to be able to. You know have control of your income grow a successful business, take your own idea and take your idea and actually have your idea in making you money without having to go and slave working, for you know an hourly wage, so thanks for reading.
I hope this really helps if you guys know anybody that wants to learn how to do Shopify, we’re already at max for our beta testers for this group, meaning anybody else that wants to join this group they’re going to have to go through a sales page. There’s going to be an entry ticket, it’s going to be very low, mainly for a monthly subscription, really really low, because I want to do that. I want anybody to join, to really pay attention to the information and if sometimes you give people information for free and they don’t really pay any attention, so if they pay, if they pay for it, I I think they’re going to they’re going to better focus on The information – and it allows me to be able to do more for the group – you know, post, live events because I’m going to be putting this funds towards renting a hotel room.
You know help-help the members that come to meet with people in person to help them grow. Their accounts help people advertising it’s kind of like starting a fund to really help people that are in that really want to learn this and breakthrough to be able to do that. So we can all help each other grow, I’m willing to teach this stuff, and anybody. That’s really struggling that wants to learn and wants to take control, don’t be shy.
I mean I’ve invested in my education quite a bit.
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At the moment now, if-if-if Zook, mark zuckerberg goes and changes any of the rules around events or makes Facebook ads more expensive. Then this is kind of going to screw up this. This strategy, which I use at the moment but hey-ho whilst it’s rolling – and I reckon it will be fine for the next year or two at least I’m just going to roll with it so right.
What I’m going to cover during this Facebook ad section is around the budget, the you’re planning to market your event so versus your event, lifetime value. If you’re jumping in at this point, I suggest you’d go back and and read the slide about event lifetime value, because that’s quite important, I’m going to go through the ad format. Again, I’m not a Facebook ad expert and I’m just telling you what I do and it seems to work and get people booked on for less than a pound per person.
Sap per person booked at the moment, and so I’m just telling you what I know there’ll be other probably Facebook, ad experts out there maybe reading this, who maybe I’ll get some tips out of it. Maybe they’ll help support some stuff that I’m missing, but I’m Jessica. I’m not an expert, I’m just telling you what I know so I’m going to go through what I do from an ad format perspective. Title descriptions calls to action and stuff like that, and it torch a little bit around split testing and the three different types of ads which I’ve tested and which one I’ve really kind of honed in and settled on.
And then. Finally, I’m going to talk to you about kind of the actual Facebook ad structure from an audience perspective, so looking at look-alike audiences, custom, audiences and event, audiences, and things like that. I hope that’s cool, so kind of jumping about a little bit. But these are the three ads which I split tested. Basically, so let’s have a quick look, so we’ll come back to budget so kind of just to give you an idea, so I tend to have a basic image.
Ad is actually kind of the least popular one. I then have a article ads, that’s kind of the second most popular one, and then this what I call a disruptive ad – and actually this has been the most popular one for me. So this is actually one of the diagrams one of my tools that I teach people about customer lifetime value, but for some reason it makes people stop and go back and have a look at the event and then, during those few seconds they then go.
Oh, this is called it’s a free seminar in Cheltenham so yeah away, we go so you can see from the structure of the ad in terms of like so, first and foremost, and again, I um I got a give sort of hat tip. There’s a guy called Jamie Forrest jjp I was getting the name on japw marketing. Jamie Forrest is a Facebook Ads expert and he kind of helps me out with the ad structure. It started to introduce me to kind of audiences, and things like that.
So I owe him an awful lot but um, but so he’s the one who can taught me this sort of structure. So basically, what we want to do is have like something really clear at the top of it, so who was speaking to business owners of Gloucestershire. So it’s location-based, it’s talking about our target market and then you’re invited so call to action. You’re invited to a free seminar at the juries in Cheltenham on Friday, the 26th.
So it’s got all of the basic details in there and then, if they click more, it’s going to get them, give them a few more details about what this seminar is going to do for them. Basically so there’s like three bullets and a couple of other details in there and then we’ve got the image like I said, and it says interested there. But actually, if you click into that ad, you then get the option to actually book a ticket directly from the Eventbrite, which is pretty cool, so I’ve split tested like numerous different ads.
I mean I’ve spent thousands of pounds on Facebook ads and finally settled on this kind of being the most popular, but do always split test across your different audience. It may be that this thumbnail wasn’t right for this article or the article was too long, because this particularly articles about sort of two two and a half minutes, so people, maybe didn’t read all of it. This is a bit kind of too salesy, and people will probably just scroll past that potentially so I found this disruptive type of ads like make it colorful make it bright, make it like scribbles and a bit of a mess.
It seems to attract people’s attention. It works for me, like I said so, then we’re kind of going to go into the budget side of things so now I actually set for the last event. I actually only ended up spending about 100 pounds to book 97 people onto the event, but actually I would have been willing, because I knew that if I, if I got if I filled the room up with 50 people, I’d have at least one maybe two ongoing Coaching clients, I’d, sell some people onto my group coaching program, so that would create and cus customer lifetime value in its own right and actually the the venue only cost me 250 quid.
So I was willing to spend 300 pounds on Facebook ads. You know one of the key things is. What we want to do is run the ads right up to the day before the event, because people will still book at the last minute. I did this tsunami for my networking event and in January we had 17 people booked on the day before that 17 people out of 60 in total, who attended the event so scheduled it to to start straightaway and and literally like the day before your event and Like the time looks a bit roundabout, hey hope, so my event was on the 26th of Jan and then running out to all the time.
Basically, you could schedule it if you wanted to to run between like the most popular times. You know like I. I know that my audiences tend to be online at lunchtime on Facebook and sort of lay Eve later on an evening once the kids are kind of gone to bed so sort of 7:00 – I don’t know 10 p.M. So you could potentially run it on schedule. I’ve never split tested that and hey, maybe that’s something I should do, but I term lazy.
So I just run the ads all the time. Basically, so next up we’re kind of getting into the the real guts of like the the Facebook Ads manager and like the control panel and there’s a few things that you’ll see in here, which will be familiar. So the the ad which we’re doing is an event ad and what ideally, what we want to do so this stuff on the right is really really important. We want this needle to be bolt upright so that it says that we’re not too specific we’re not too broad.
Our audience is clearly defined. Now the green band actually goes like you know, for a big big part of it. Also, what we don’t want is, if potential reach to be absolutely massive, we don’t want it to be into like the hundreds of thousands I mean it depends on the event. I guess if you’re like Tony Robbins or somebody, you probably want it to be going out to hundreds of thousands people and you got the cash, but actually the reality is we want it to be very specific.
So I’m talking about kind of local event based marketing. Here not, you could use this tactic if you wanted to do bigger events and probably actually, if I wanted to grow my fearless events, I probably take them to London or reading or Birmingham or a bigger city. You know so so that’s one way of doing it. Like I’m not going to draw people in to an event like, let’s be fair, I do but not from outside of Gloucestershire, probably and then the other thing is this estimated daily results.
So what I try and do is I’ll adjust my budget basically to make sure that the reach is some we’re approaching a thousand people a day, because then, when you start reaching a thousand people a day, you get this. The second bar appear, which is for the estimated number of event responses, and so, if I’m getting six to twenty one event response to the day and reaching a thousand people a day, that’s pretty cool and actually so what? What it’s in terms like budget? That’s why it’s better off to start with a really high budget.
Now what Facebook is going to do is eke out that budget over the course of the lifetime. So if you’re doing four week campaign, it leaked out and 300 pounds over the course of the event. So um, but what we want to do is is maximize the amount of event responses as quickly as you possibly can. So we may only be willing to spend three hundred quid, but if you’re brave with your budget and stick in three hundred quid knowing that you’ll probably get everybody booked on in that first week and it’ll only cost you a hundred quid, I mean Facebook’s like woohoo.
This person’s, like going to spend 300 quid so they’re like yeah, let’s just throw this out all over the place and one will get loads of engage people and we’ll give it to the right people, but actually what you do is you spend a hundred quid get Your 7 to your 97 bookings and switch it off and you’ve only spent a hundred quid so actually being brave with this this budget and the scheduling is like absolutely vital and ideally like.
I said we want to get to this point whereby we’ve got this. This estimated daily reach up over a thousand and and this event responses thing pops up, because that’s just triggered something in Facebook’s algorithm, say this guy’s promoting events and he’s got budget for it. So I’m I’m not going to go too much into creating custom audiences, there’ll, be loads of sort of advice and tips and tricks and stuff like that out there.
How I do it is, I create a basic custom audience if everybody who’s attended. My events in the past and pumped that into Facebook the moment it’s about six or seven hundred people, and then I create a look-alike audience based on that of the clip and basically look at how it look like audiences work. Is they give you the closest 1 percent of people in so I’ve chosen in terms of my look-alike audience, people based in the UK so there’s 41 registered 41 million registered Facebook users in the UK so that any look-alike audience you you create the first 1 %.
Will always be if it’s UK targeted 410,000 odd people, and that seems like a lot and you’d be like wow. That’s too many, that’s not that’s not very targeting, but actually what it’s done is out the 41 million people it’s got to pick from in the pool. It’s chosen a thousand people who the one percent of people who look the most like that initial list of people who’ve attended events does that if that makes any kind of sense, so it should be the four hundred and fourteen thousand people who are most closely associated To my target market next up – and this is one of the biggest mistakes actually so so, first of all, when I am my first event, I did where I was booking people like seven to ten pounds per seat.
I didn’t have a look-alike audience like this. I didn’t have a location. I wasn’t really aware of this sort of stuff going on over here. So the moment I created a detailed look-alike audience based on people, who’d attended my event, the event bookings and for my Bristol event dropped down to about between. I know it’s about four pounds ish, so it halved pretty much. The next thing is this location thing here now most people will go my events in Cheltenham so I’ll do a 40 kilometer radius and round Cheltenham.
Now again, that’s quite vague, so there’s something called poly. Agonal searches um – this is probably the stuff for the like Facebook ad gurus. Don’t want you to know because they’re like this is our secret sauce like why this guy’s telling you it like. This is a secret sauce, I’m giving you now and it works for me and hey by the way like when you’re first starting out with Facebook ads like the money you spend, isn’t wasted.
It’s information-gathering, like you, will waste a lot of money on Facebook ads before you get it right. I certainly have so I’m trying to save you a few quid here so GL. One two is what we call a poly. I can all post code search. So it’s not it. Basically, it’s a very specific, like grid on a map of where that location sits and what happens is we’re going to target people who specifically live in that location, because we know that they’re more likely to come to our event because they live closer to it.
So if you want to know more about this, like you’re going to have to join, I’m not going to give you this list, you can go and find your own postcode lists if you want to, but I’ve got some great text files available if you’re a fearless Business member and to make that job a lot easier for you. So I can give you these poly agonal searches but you’re, going to have to give me some juice, I’m afraid, because it took me a long time to get to work out where to grab that information from and which I know is a bit tight of me.
I suppose I could help you out. Maybe you could just donate some beer tokens or something but but um like this when I started targeting specific poly agonal postcodes like this and my my cost per person, SAP again dropped by more than half, so it moved from about three to four pounds down to About one to two pounds, which was a massive difference, so just with these two things alone, I’ve moved from sort of seven eight nine pounds per person booking down to like a pound per person, booking it’s absolutely phenomenal when it works, and it doesn’t always work.
It depends like there’s a lot of other variables like when you, when you launch your promotion like what are the promotions going on, and things like that, if you, if you run two ads similar ads at the same time, effectively they’re competing against each other. For this reach this traffic, so it could potentially cost you more. So there’s a lot of variables which which are kind of going on there.
I again, I kind of tend to use sort of Faerie vague sort of demographics, like I want everybody to come along from 24 to 65. Now the last event, which I did again probably the first 10 people had booked. It were women and then Facebook decided. Well then, everybody who wants to go to this event female so so I had I had there was a it started to slide much more towards women, so I had to create another ad switch off my my women out, because I wanted I wanted them.
I have them, I’m not focused specifically on women, i, but I wanted a mix of people and genders in the room and mixed demographics in the room, because again it all adds to the event. I think it’d be a bit weird if people turn it, I don’t know whether it’d be weird. Maybe I thought it was weird if everybody turned out to my event was female. I don’t know language make sure you put English UK in there, if you’re in England or wherever you’re based and target language – and I filled in this details in the in the screenshot but again 21,000 people in gloucestershire – that’s still quite vague, so I might want to Narrow that down, potentially and start to put in you know business owners, entrepreneurs whatever it might be so and you can also exclude people so you might choose to exclude, I don’t know, taxi drivers for whatever reason, maybe you got something against taxi driver.
So if there are people you don’t want to, but there’s a you don’t see this box to start off with you have to there’s a little link which you have to click to exclude people. So if you put business owners, you even have to click another box and exclude taxi drivers. So it’s just a way of narrowing down your audience and making sure you have the right people booking to turn up to your event, cool and then so edit placement.
So I’ve kind of played around with this I kind of settled on I prefer to target mobile only. I get better results through that occasionally I’ll test it, if that, if that mobile only is not working, I might do automatic placements and that Facebook do its thing. It’s entirely up to you. You’ve also got the art that there’s various different things I mean I would look at what just look at Facebook’s help pages around kind of the different types of platforms and, what’s going to work best for your event and kind of again, it will depend on your Audience but for me mobile only or automatic plain placement, absolutely fine, whether you push it across to Instagram or not.
It’s entirely up to you. If you got Instagram following optimized for a delivery, we want event responses. Bin amount automatic, so let Facebook do its work and if you do manual, you will end up paying too much and then charge. We want charges to be charged per impression. Basically, so every time this goes out to a thousand people we want to be. We want to be charged for it because, if I add structure is right, if I targeting is right, if our event is appealing and can produce value, we should get quite a good conversion rate.
Now I haven’t actually looked in detail as to what my conversion rates are actually based upon. My impression and impressions are probably something I should look at, but again you can find that information in the in the what you call it. The Facebook Ads manager I’m waning. So I’m going to try and wrap this up soon, so here we go so a few stats, so this is again show differences, but so event responses.
So again, by far this was my most. This was getting the best results for the least it cost me a little bit more, but it was getting me more people booking so and you know yes, these were cheaper and I suppose I could have switched that off and ramped up the spend on these. I did try that and ultimately this ended up being the center that costing me more because too many people were just scrolling past the image ad in the article.
So I settled upon the it says: head shot there, but it’s not it’s the disruptive image. Basically – and you can see here, you know great relevancy – score lots of people taking action, we’re talking like 19 event bookings for 10 quid. At this point I think, like I said in the end I booked 97 people for just over 100 pounds like which is a pound a seat. I mean that’s, that’s amazing. You know you’re going to get better results early on and then the ad will keep on getting repeated to the same people after that.
So when, when this starts to kind of creep up, you probably want to start to think about duplicating your ad and tweaking a couple of things in it. Maybe change the ad copy or drop in another image, or something like that just so people get something different again, I’m lazy! I didn’t do it for this campaign, but if I was doing a bigger campaign, perhaps I would so so that’s that, basically so if you’ve got any questions like jump on to the either the business start at group on Facebook hit me up, so you can just Search like on Twitter for Robin Waite on Facebook, Instagram, I’m all over that you can buy one of my books take your shot there based on or online business, starts at there based on Amazon, and if you want to know more about Facebook ad side of things, Then, like get yourself booked in for a consultation with me, I, the consultation, won’t focus on Facebook Ads by the way, I tend to look at much more strategic perspective of your business, and we will be talking about whether coach business coaching is something for something for You but hey get in touch.
Have you got any questions like potm into the potm into the feed below, and I will be sure to come back to you.
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So I want to show you guys, these top 3 ads And I’m going to show you guys the ad copy so like the actual text using the ads, I’m going to show you the images or articles or what to use on each one of these different ads. But as far as going through and setting up the ad, that’s a different skill set, But I’ve got several other training articles on that. So actually, if you guys want my facebook ads mini course that I put together for you guys just Thumbs up this article comment down below, and I will share that with everyone who comments down below alright.
So anyway, guys, let’s just dive in here, and I will start showing you the first Facebook ad That has worked amazingly well and I’ll kind of break down why it’s worked well and how you can implement it into your business Right. So this first one is: if you have a listing in your business now I know not. Everyone has listings in their business. You know if you’re new agent Just getting started, but if someone else in your office has a Listing that they’re going to allow you to go through and market promote and make sure you guys get their permission first, don’t just go through And market.
It make sure you get their permission and then go and run this ad right here. So you can see right here. You’ve got some emojis, Which actually studies show that emojis Increase the amount of people that are going to actually read and pay attention. Your ad, just because it makes a little more fun, There’s opposed to just having text, and then you can see. We even got some hashtags. However, guys I’ve seen some Realtors Go through and do this and they kind of overdo it They’re like way too many emojis way too many hashtags and it just like, looks like a bunch of spam.
Okay, so you can see this. This is still kept clean as silk left. You know very, very nice looking, but while still drawing attention – so you can see right here – Pretty listed, see it before it hits the market for beds three baths. So we’re getting like give a quick preview of What this home is. What this listing is all about, then go here to get a price location plus more pics, so Some people are going to see that they’re going to see the images of the home and they’re going to be ready to take action right away.
So we want to have that call to action or they can go through. They don’t have to read the rest of this information. Okay, they can just click, there go out to the landing page and then we, you know rare opportunity And this it doesn’t have to say pretty listed right. It could say a number of different things, but that’s just an idea: That’s just an option that you can go through and use because not all of your listings are going to Be pre listed right.
So just keep that in mind and then what we’ll do here is we spend the next two paragraphs Going through and highlighting the different key points of the listing Kay and I like to hit like more the Sexier things so like if it’s got vaulted ceilings. If it’s got stainless steel appliances, if it’s got a two or three car garage, A pool whatever is going to really go through and draw attention for your ideal Client.
You want to throw that in there and then obviously you want to finish it off with once again another call to action Right here out to the landing page kay. The reason Why is because, even if you have it up here, Lots of times what people do, especially if they’re on desktop they’re going to go through and they’re going to kind of read with their mouse Right, so the reading with their mouse like this You’re, seeing Right here, They’re going to come down here and it sounds funny.
It sounds crazy, But a lot of times. People are just too lazy to go back up or, if they’re scrolling on their mobile phone They’re scrolling through and They read it and then like that their brain doesn’t think to go back up to go click that link up there. Okay. So now, if we look at the actual ad crative k the images, the articles, whatever we use here, You can see this one has just one image. What I like to do sometimes like let’s say you have 25 photos of the home that you’re going to go through in market okay, I usually like to take about half of those.
This was just kind of like a little demo example. I put together for you guys, but I, like you, usually take about 10 to 12 of those photos, Throw them in the post, so they can get a little bit better idea of what the home actually looks like right. So, like you know, they can see this, But they don’t know. You have no idea what the inside looks like it. Could’ve been completely remodeled, which this home was.
Okay, You don’t know what the backyard looks like, which could be like the coolest backyard in the world, or it could be a perfect fit For them alright, so you want to go through and add a few more teaser photos And then having the opt-in. Okay, the call to action being hey, get the price, the address, plus more pictures. So that’s what you’re, holding back so to get them to put in their name phone number email address on the landing page and Opt in so that you can actually Generate a lead and follow up with them.
A number of ways now and we can follow up with them via email Text, message, phone calls and there’s some cool things that we can do even with Facebook message alright. So anyway, This is the first one. So if you guys have questions on this first, one right here Go ahead, drop a comment below I respond and I read every single in the comments so make sure you drop below all right, So this one is for a listing at all right Now, if we Come in here – and we take a look at this – this one is for a buyer, lead generation.
Okay, so if your real estate, agent right and you don’t have listings, But you’re still want to work with buyers, this one has worked and performed amazingly well right now. This one’s going to be a little bit higher cost per lead. I’ve seen about three to five dollars per lead on average Win set up correctly. Alright, now people sometimes will take my my ads and stuff and they’ll be like oh did it work? Well, There’s sometimes some little simple tweaks on the back end on the ads manager and that’s why, if you guys want my facebook as mini-course, you got a Comment down below, so I can share that with you, which I’ll walk through the whole Facebook Ads manager, I’ll Walk through how to set the pick Facebook pixel, The Facebook leave form all those different pieces to help you guys get it set up correctly.
Alright. So if we look at this, The first thing, what we want to do case is we want to call out our Ideal client. Okay, so we’re saying hey Attention Dallas attention, Orlando attention, Salt Lake City, whatever the city is right, Do you know anyone to looking to buy a home and you could even say in right here? Are you or do you know anyone looking to buy a home? So it’s like calling them out specifically Kate.
Are you looking to buy a home, okay and they’re like yes or no okay, And then they can like if it’s no, they can keep scrolling okay Or do you know what he want right, because it’s like that’s like a nice little referral right there Follow here. Okay, so we’ve got that call to action early on and then hey we’ve compiled the free report of homes for sale under 300,000 under 500,000, whatever the number is of, like whatever your go-to-market Is right.
Sometimes people like the low end, sometimes the middle, sometimes like the luxury. So whatever your mark is really in and then Follow here once again, You’ve got a link, a call to action, and they say thanks and your name Just kind of personalize it right and really quick guys. All of these ads. You want to be running from your own Facebook page, So you want to have a profile picture right there of you.
Okay, Not your dog! Not anything else of you, your face kind of like a little head profile, shot like I’ve got right here: Okay and then your name, Okay, not your company’s name, not your business name, your name And you can see even say like, for example, I would say, like Jason Wardrop, You know Park City, Realty or Salt Lake City, real, so you’re, something like that right. So then, what I like to do is go and throw in maybe three different homes in your area.
Okay, now, if I’m in Phoenix Phoenix Homes, don’t really look too much like this right, so it’s not going to really be synergistic with that market, But you want to go through and find three homes, Maybe that are for sale in that area under the $ 300,000 Range: okay, Because you want to match that you don’t want to go through and say: hey these homes are three hundred three hundred Thousand and then you’ve got like several million dollar homes right, because that’s just kind of it’s not Targeting the ideal client that you’re really Looking for and really going for, okay, So that’s where I like to kind of do, give an idea of some different options, Maybe three to five little photos right here that can kind of scroll through See some of the different options of homes that are in that Market because then, once they opt-in, Give you their name phone number, an email address, you can follow up with them and say: hey.
I’ve got some other homes. I’ve got this other list of homes That you can go through and see, and then I can go. Take you around and show you That we can like see what is the best fit for you all right. So once again guys any question on this Facebook ad drop A comment below. I will read and respond to every single one of your comments and then the last one. Okay, This one is for an open house all right so very, very similar to these other ones.
You know, obviously, if you got a listing, This is kind of like an open house. Go pre, promote this. I like to go through and if you have an open house, Let’s say on Saturday or Sunday, I like to start at least five days Before the open house to go through and promote this okay, because then you get some time to get traction and sometimes Facebook’s Algorithm Takes a little bit of time to kind of like Adjust to show it to the ideal target market, the ideal audience.
So it’s sometimes nice to go through, maybe five to six, maybe even seven days. I probably want to go beyond seven days because then people kind of start to forget there were even was a Open house so about five to seven days before it starts so you can see right here. We’ve got the emojis We’re making it fun. Okay, open house! This Friday, at 6, p.M.. Or whatever day It is and then give the address right.
So they can go through, save it right there in their phone. Okay, get the article, walkthrough and Ebro sure here now guys You don’t have to have a article walkthrough. You don’t have to have a brochure or anything like that. You could do the same thing like back here on this listing presentation, Which says: hey, get the get more pictures of this property or get this or get that just giving them more Information on that specific location is going to help out a ton.
All right, then, once again I kind of like to go hit some of the top key sexier features of this property rights like four-bed three-bath. You know, walk-in, pantry, Subs, your refrigerator and freezer. Some things are going to get. People excited To go through and see the property. Then, once again You can say: hey get the article walkthrough brochure here or whatever you’re going to be offering Once again with the address and then right here guys You can use a article walkthrough other property Okay.
So I know some properties have like little 90-second segments And that’s a cool thing. If you’re working with a new build community lots of times the Builder They’re going to go, pay the money to go. Have those articles professionally created we’re going to have like the professional photos taken all that, So that’s another amazing thing to do is go work with builders. Team up partner then become one of those agents And start promoting those different listings.
Alright. So now what I would do is probably throw in a article here Or I throw in you know. Once again, I probably throw in five to ten photos here Just so I can get a better idea of what the property, what it looks like and get more Excited about, going up going to and showing up to your open house right now, guys really quick. I want to hit three actually two key things here with these Facebook ads.
What you want to do is you want to be promoting. Obviously, you know everyone in your market right like if you’re in Dallas Dallas within like a ten-mile radius but make sure you’re also Promoting them to your warm market. To your warm audience, ok, Sony was visit your website, anyone that’s on your email list. Anyone that’s really connected with you and your business in the past or likes your Facebook page, because you’re going to see amazing you’re going to see a lot better results with those people, as opposed to a Completely cold market right.
And I cover all that in the Facebook Ads mini course, so make sure you guys comment down below if you Guys want the Facebook Ads mini course, so I can get that over to you to help you guys get started with your Facebook Advertising all right. So, anyway, guys, Hopefully this article was helpful breaking down some of these top 3 Facebook ads. Maybe in a later article we’ll hit a few more ads that you can go through and use for your real estate business.
But this is a Solid start, wherever you might be, if you’re brand new You’re seasoned veteran, if you’re just kind of like getting the hang up getting getting used to Facebook advertising and lead generation. This will give you that quick jump start to everything that you need to go, do and be successful Right. So if you found this article helpful Go ahead, give it a thumbs up, drop a comment below, if you guys want the Facebook as mini course, And if you guys have any other questions on any of these ads, I can go through and answer those questions for You guys, And also, if you guys, are brand new here to the blog.
My name is Jason Wardrop And I launched a article about three times a week on how to generate more leads, make more money and grow your business so make sure you guys subscribe. The Channel and with that said, I will see you guys later.
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My name is Cass. I run digital marketing campaigns in the e-commerce in the entertainment field, mostly and really stay in the service business. All over. My goal is to literally show people in each individual sector how to run ads, my speciality being that I am also music, present professional running a music management company. How artists actually run Facebook ads on the actual content when they turn promote it? If they got release albums single article whatever I will be going through the step by steps that I actually do my creation process, how actually, where I get my data from, why do I do this objective? What I do this, why do that? You listen and see everything.
There is nothing on YouTube at the moment. That’s a seek aid for artists. I thought you know why not let me offer some value and give somebody some give. Oh, you guys, should I say some insight onto how you do it right now on the screen, when my clients she’s an amazing R & B singer, I’m going to be using her account as a demo just to show you how the process would work when you Set yours up: if you don’t actually have a facebook business manager, I can’t if you use some boost the boost button order or the promote button on Instagram or Facebook.
Please guys stop its. This is the only way I advise anybody to do Facebook ads, because the reason why, when you’re doing the boost and you’re not getting all the data back as much as you can on this – and they are guys everything 80 % of my ads. Unless I’m testing that new interests are only going to be data-driven, they’re only going to be stuff that, as she works I’ll, never ever do ad, just picking something out the sky and being okay, this should work.
No, we don’t do that, so one be showing you. It’s how you can use real data you might would have received. You do have Spotify analytics where you can see all your list so for that or even if you can do from Instagram anyway, where you actually have there, we wait your top see at least your top five places. So what you want to do this is the I’m home screen. So at the moment we’ve only spent in for today six pound, twenty nine and look at the different we’ve reached three point: seven: nine we’ve reached half a million people and nineteen thousand first engagements.
This is obviously a bit more advanced, an aspect of using things that look like audiences, where I might make another article of, but this is how cost-effective one and face, whereas can actually be so what you want to do when that’s all sword and if you haven’t Created a business I believe I said earlier, I haven’t created face of business manager, account I’ll put like a link in the bio where you can go through the step by step.
Easy process just obviously create one and stuff like that, but ok we first run do is once asked you say assume: your accounts are sorted. What you want to do, let’s go to the top, which says business manager or these these three menu dashes. You want to click that normally this whole menu isn’t open. You want to click all tools and then you click Add manager. I’ve already opened up on this tab here, so it’s ready for you guys, but obviously, at the moment we have.
We have one active ad received 259 likes and look how much we spent guys. You’ve only spent one pound 61 out 15. So this is obviously how cost-effective running ads actually is. If you know what you’re doing I’m going to give you the basis of how I learned and how I started first, one is successful ads. Well, yes, free things, you consider this campaigns, there’s ad sets and then there’s ads. Let me close this.
You don’t need this anymore campaigns ad sets and then ads campaigns is basically what your objective is that what you want achieved you want to achieve more engagement, you wan na achieve more article views. You want to achieve traffic to a certain website or any of those type of things. There’s all these different ways how you can use different campaigns ad sets is literally the audience so, where they’re, from the interests, their age and also that includes the budget.
How much you wan na spend and also includes I’m the placement, so it’s on Facebook feed is on instagram. Feed is an interim story. There are some things in AD itself, pretty self-explanatory. What the audience actually sees. So first, we want to do. Let’s just assume that you have nothing here, so there’s no I’d say whatsoever. You want a quick click. Sorry create now takes you to this screen. This screen shows you.
What actual object is you wan na do imma keep this very, very traumatic. If you did not that long as you guys can crack on as quick as possible, but for artists for me anything to do music, you know stuff, I would say huge traffic engagement. Article views maybe lead generations. It depends on that to campaign, but everything else. I’ve. Never personally use for music artists. I wouldn’t this is a bit too broad brand awareness and reach, but you want to be a bit more specific recording that you actually want people to do, because Facebook has a whole lot of day and how people behave on their platform.
So on this actual campaign, I wan na use engagement, use engagement because it’s one of the cheapest objectives and also you get two for two for both, let’s say yeah teen, for once. Let’s say I am. I want, from a music article, provide the article views then Montori the people that will see it. People that overtly read articles on Facebook, engagement, the fact that they reading it and further they’re commenting and liking.
I get that extra blast prosperous. So what you want to do now is engagements click. You scroll down, change the post engagement class on the add with the previous added prior when it was on Facebook like we want to do, is name it. So let’s say the record is called the records cold winter. Why do I always leave the name of the objective? Next, I never just leave it just winter black, because later on, when I have lows different ads, I know echo.
This is the winner engagement. This might be the winner article views. This might be because you wan na get a habit of testing different stuff just to see what really works of you. So then there you go when I engagement click continue, and this is the ad set. This is the actual audience now, like I said before, we work on stuff that we have data for one and a or driven ad is probably your your safest way, not to waste your money, because it’s there that you have received evil from Spotify or from Instagram And eggs or Facebook analytics whatever Oh Google Analytics like all this stuff, is solely based on real data that you have obtained.
So what I’d say you guys can do? It’s called your Facebook, not Facebook, sorry, Spotify, analytics so see. This is a disease one. It’s the type of status at the moment last 28 days make sure it’s reason, don’t do it since the star, maybe seven days. It depends if you’ve had like a burst like a show normally 28 days, because you only the most recent time P. But I listen to music Beauty 2015. Some of people might have even not used, they might use tidal, they might use something else, so they might just they might not be your demographic anymore.
So keep a reason I wan na. Do you want to keep in consideration this part Mercedes gender, to show you the gender splits, and then it shows you that age? You want to keep that in mind for later on, and then you can see, see the location, Sochi, United States, UK, Germany, cetera cetera. So she all the monthly listeners, and then it shows you to see its cities now always guys what I person doing, advise you guys to do.
Make sure that you guys pick your top five to ten cities when you’re running ads reason. Why I do. That is because those are not only your most high listeners listeners, but it’s like if, let’s say how thick your speaking is, if Paris’s third part doesn’t work as well as I want, and let’s say, I’m doing top five, I can just go down like a cool. Take prayer self the ad set, then we do Los Angeles that doesn’t work then I use to them then so on and so forth, because you don’t know, you will never ever know how your fans or your audiences are going to respond to something.
So you always want to make sure that you’re a step ahead of them doing that, knowing that before you spent your money where it should actually be going. So what I do I let you just drag this and copy. Let’s see top five, it’s top six early into it. Why not and then simply copy paste, that’s command C or control C. I believe I’m using this in ages, but I believe that is, but I’m going to go to spreadsheet or already copy.
This prior aren’t ready for the article, but you want to go to a spreadsheet. You want to go to a Google Doc or any type of copy and paste notepad or ever you use unless you just copy and paste, and then we want to do you want to highlight the city. So sorry, this one here, sorry sirens. Distract me apologize, I’m going to copy your top six and go straight back onto Facebook and then what you wan na do before you add it onto here guys you want to change this change.
The people who live in this location like another little nugget, you don’t. I leave it evarin in this location, because everyone’s location would be way too broad. An aspect of every location could not necessarily mean they’re from London. They could be people that was visit. You know people that was just on just stopping by for like a day or two. You want to make sure there’s people that live in this location.
Let’s take a United Kingdom, then this copy that in Sydney so Papa, then you wan na do select cities, towns, match vacations double-check the same place. So it’s a pod, yeah yeah good at six locations and they go. We have a location, so our top six places was mentioned before about look-alike and custom. Oh nice is this: where you do might do another article depending on the response, and if people need a bit more help, that’s a bit more advanced, but let’s just keep it very basics.
You guys can get get yourself a very good introduction to how to do it: okay, cool so on the right issue, issue the potential reach, how many people actually are in this set audience and show you the estimate. These just estimate based on Facebook, state and stuff, like that, what you want to do is here is the age you wan na go back onto Spotfire scroll back up to age, which is here and then see where the highest ages.
So it looks like it’s from 18 to about 34, so you want to do. It should go back to Facebook and do 18 to take for them, but they’re driven ads always work the best it’s. Our 55 million has gone down to 28 million, so we wan na. Do you wan na progressively carry your audience to the they already have and then mix. It depends on actual record kinda feeling right making a record that you only want to share women or, if you’re, like I said, I swear your music only case that women or only case the guys or whatever, then obviously it’s up to you cuz.
I don’t know what music you guys are making, but you do also do have the option. I’m languages I would leave, because music is very, very it’s. A universal language mean itself if you’re like trying to sell a certain product or your. You need people that you to read that your caption or whatever, then you might want to change that, but I would leave that blank and then here you go. The talk in this is where you can pick what type of interests you want to put this ad.
In front of Maron addicts been R & B singer, I’m obviously going to go with R & B acts, so she has 1.6 million users on Facebook and Instagram. So I click on that and on my 28 milk goes down to this. Obviously, some go down to that. Whilst we add more people, you’ll see it obviously rise up, but you can do if you don’t know what or who else to pick. But you just wanted more of idea, click suggestions.
It shows you other things, so I would put 9 contemporary R & B, because it’s pretty large demographic, pretty large group and also it fits it crosses over a lot. And then, if I was to pick, I don’t know, let’s do TLC mara makes more like old-school nostalgic sounding music. So let’s do nice stuff. Let’s add our show and you don’t to do you don’t have you don’t pick too big of audience guys because you don’t want your budget to it depends what you do if you’re testing then bigger the better, if you’re being specific with Deyo you, don’t it too Big in my opinion anyway – and let’s add one more so these are your groups – Wow hope you can do another little nugget, let’s say, for example, I want to put this ad in front of people that use Spotify.
I’m running a stream now Spotify you’re, going to put it down in front of people that use diesel Apple musical title because they didn’t use the platform. So she uses its you system what you want to do, click narrow audience and then type Spotify say then. Now my 11 million has gone under 4.2 million, which is a good number to leave what you want to do now. The reason why I did that sorry is: I’m now telling Facebook Facebook put my ID in front of people that I can temporarily Kalani lure new TLC uh sure, but they must 100 % they must match.
They must like Spotify as well. So obviously, people that use, but if I was obviously on like Spotify, Oh people, that that are familiar with Spotfire they’re, going to not be like hesitant to like, like a wedding and stuff like that. Okay, so that’s your actual targeting also it what you want to do. You guys is. Maybe, when you have you start a new account that this right here, it’s going to be ticked, please guys on ticking Cohen, is ticked and make sure audience this big.
That’s basically Facebook’s base. This tech basically means okay. These are my five interests, but if you think you can find me, cheap engagement do so. That being said, that means your ad can be prefer in front of people that doesn’t really fit the actual sound or your article ever condition promote so make sure that’s an ticked. You can either save audience, say audience it’s great when it comes to like dealing with customized audiences LinkedIn with Facebook, pixels and and look like audiences.
So that’s another article, because it’s pretty extensive but I’ll leave that for now! Oh, you can save it. If you on a future use it of you wan na edit later on, like you know, let me try one of just men. I want to just women, see what that’s better, because, like I said earlier, you never know how your demographic is going to respond to your to your records. Okay, just scrolling down Oh Mac placements, edit placements – I always edit placements reason being if I my content is formatted for let’s say in it’s a story.
I don’t want to have like a square article on Instagram, because if I scroll down to in the story here you see the example they give you it’s obviously square. It’s not square. Sorry beg your pardon rectangle. You don’t want to have one that starts here and it’s all black you usually send up being messy. It’s. What you want to do is make sure that, whichever your actual ad looks like the size, every the resolution fits on the said platform.
So, let’s just keep it very, very basic: let’s just do Instagram feed I’m taking everything and I my 4.2 should drop so it’s down to 4.9, because obviously that was including Facebook users only server software face were has so we’re only doing on insta story in so Feed sorry scroll down mobile devices, of course, cuz it’s going to be nany my about based optimize, so post engagement. That means your ad is only going to be in front of its can be automatic.
People are going to like and comment and stuff like that. Impressions is more so how many times a screen. You don’t need that and then tell unique reach. I would leave that alone. Only honestly, if it’s an engagement, I just keep on posting giesemann. Realistically, the only things you change here is just two things, your budget and if, when it’s going to start off you’re leaving on an on for continuous time, so me personally, I like using lifetime budgets to be some.
I like using lifetime budgets, because if I try and system you know, I want to spend 300 a month. If I forget so, whatever reason turn it off and I leave on the daily Facebook isn’t going to tell me that hey your ad still on by the way so during lifetime budget is a very, very easy way to introduce yourself to just understanding how you should Budget your ads in the future, because, obviously it doesn’t matter if you’re, if you have a lot of money or if you don’t have a lot of money, you kind of s as much.
You do have a lot to invest in. You want to see how much certain amount of money it’s going to take you we’re going to do an ads, so, let’s just say, for example, clients use 200. Obviously, that’s going to drop because the more ad spend the more the bigger isn’t. Let’s say if I was do something: like 2 grand LC jumps up so yeah, let’s keep at 200 and guys another little nugget how office you want to make sure you guys leave with some from my value and little tricks always always always always always start your Ad from 12 a.
M. To 6 a reason why I say that it’s because, let’s say you’re doing a daily budget or 5-pound and you start to add 5 p.M. You’ve only got a couple of hours until the next day. So what face was going to do is going to try to push it out as much as you possibly can. Having in mind that every single time you know I don’t face work, there is going to be a learning process where Facebook needs to learn.
This needs to learn: okay, all these people and these demographics with these age or these genders, and these interests in these a good essay by our I’ve seen something longer. It depends on the actual audience, but I’d say always always do it in a night, because if you are running it, I live at 12 a.M. By the time people wake up. It’s only going to be optimized, your audience is already going to be learned and what type of stuff.
So let’s say I run it Saturday, 12 a.M. So you have a full month worth of posts of marketing. We can do. You can run as a schedule. Just in case, if you’re trying to catch people at work or if, if it’s like something tailored to people in school or if you’re doing like a school, I don’t know there’s obviously different, actually, because why you’d wan na do that. Personally, I didn’t run at all times: don’t really ever mess around with that just leave it, as is I wouldn’t done a couple of times and it does exist successful, but that’s only for very specific campaigns.
So now that’s all done. You have 3.9 million users audience. Sorry, you click continue now another nugget guys, like I said I wan na make sure you guys leave us some form of value. This is very, very, very important, conscious enough how important this is, because I messed up big time when I first saw dad’s face, but gives you two options. You can either create an ad or create an existing post use existing post.
Sorry always always use an existing post. The reason why I say this is because there’s many ads I’ve gotten a quarter of a million on that you will never ever see on anybody’s feed, because I did a create ad. The only time that is actually only ever active is when IG turned on that. Your ad itself, so my earlier days, I thought oh yeah. Of course I have to create in that yeah. I’ve got some Trinity why? Why would that sound ludicrous if you use existing post all the social proof, all the views, all the comments or the likes or the share not necessary shares class, obviously facing these stuff will always be there.
If I have to add – and I get a hundred thousand – which I normally do – I get a hundred thousand views on article after that ad is finished. It’s still going to be there, it’s not going to disappear. If I decree ad, as soon as I turn off the ad, it’s gone, so I would say you could either do it through. Here you could add manager and you click where’s. The posts page place underneath it and you can schedule it and do that type of stuff, but why I’d say just organically poster how you post anything and then later on you, let you do this.
Click on the Instagram account to make sure goes to this Instagram account. You select the post, you shouldn’t say Facebook page say Instagram. This is like a new update before whatever used to do that, it used to be like a drop-down menu. Click on add either way. Select post, where we doing this an Instagram. I believe this article. This is the article or has article right there and click continue.
Don’t happens. You see, obviously how it looks like on an insulin feed. Obviously, if you use more than one, it shows you more than one how it looks like you’re off you don’t have to add a caption, because the caption is default by whether you use prior then call to action call to action is literally where you want people To go to after they see that if they want to click on it with article views, you have like read more suffer that poor engagement, unfortunately engagement ads.
These are the only options they give you. I always just to learn more and then a comment, but what that’s our youtube link to this article is but let’s just type in YouTube: okay, the reason – and why would you want to keep that there? Oh? Why is she required? Because I know from somebody with that? An actual goal will be pointless if I was doing this ad and I wanted it to go YouTube to get more YouTube views.
If I wanted to also do Google AdWords, we saw see another ballgame, and so Google AdWords not your gig on YouTube, but then I want to do one on Facebook that sends people to youtube they subscribe. I couldn’t do it obviously learn more. I face a pixel. I will be doing a article on that because it’s super super important. The reason why I put a dive so calm, a little breakdown read your face. A pixel is my Facebook pixel, it’s a back encoding that you can literally copy and paste or code in.
If you are familiar with it, part of me, um I face a pixel is literally some code that facebook gives you that you can put in the back end of your website. What the Facebook pixel does is track people’s behavior. You can add individual custom pixels on on different pages like, for example, if one page, I have a show that I’m promoting and another page, I have a ap that I’m promoting another page. I have a competition, let’s say I think, he’s speaking I can put pics on each individual page and whilst people actually go on the actual page, the face of pizza will will knock down that this person went on it.
So you later, when I want something retargeting, I had some people that actually have engaged and about you paid attention to content or pay the things to a certain page on on the website. Then I can be talking them later on people hey and they’re not going to be. This is why sometimes you might be on a website. Let’s say something I was on Airbnb couple days ago, just looking around and then that’s, where being beat add a baby definitely uses facing pixels, because this little thing kid I have on my Google Chrome, it’s called a Facebook pixel helper.
You can download it from Google Chrome store where you literally any website go on. It tells me they have a pixel, not sound. Already cool I’ve got me under there. They are so regarding back to the actual tutorial. This is something that’s a bit more advanced because basic pixel ties into custom audiences that ties into look-alike audiences and that’s a whole nother realm, but this whole article that we’ve just sat in and all she works.
This is probably the easiest way that you guys can actually gain traction and getting real viewers, real engagement, real people that actually like your music to actually read music. Apart from that, I don’t think, there’s nothing else. Oh yeah! What you want to do. Click review make sure that you’ve named everything, because if you have more than one ad it could get confusing, because obviously Facebook doesn’t create separate names or separate ads and stuff like that, so you and EFC this cold winter.
It’s on the engagement, let’s say that’s my age group. I might be a forward, slash spot fine top six and then I might add, the actual interest might be like this and then he be like winter article and then ready click confirm mostly confirm this. I’m going to need, add, could the snow and I’d read it running, I’m only using the tutorial click confirm this will pop up okay, so this will pop up and then you’ll see it went to engagement interview, take some time for Facebook to actually accept it and Actually have a live, especially if you got a new account, so if you are, how do you have a new account? Give it like a good hour or two just so before? Yes, you would wan na do it because I see the cause in the actual ad set.
Let me quickly show you go back in here. I can pick obviously when yeah she’s going to start. So obviously, if you did prior, I say yes, I do. I run this hall at 9 p.M. And I finish it by 9:30. It was still land when I need to do it, so she give me some time prior but yeah guys. That’s literally how you do Facebook ads for musicians and bands. They know this was helpful. Let me know if you guys need any more tips them.
You know if you want more content regarding pixels, look-alike audiences and stuff like that. But again, Facebook is such an amazing platform to use because it’s so cost effective. Google AdWords is an amazing platform as well. I might do a article on that, but Google AdWords are a bit more premium. I think, basically, because of how vast their search engine is and what they actually know, but um yeah any questions.
Let me know comments below. Let me know if you would want to know anything specific, but yeah
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We can go in and say, hey, we want article views or we want comments likes and shares, or we want people to go to this website or we want people to go into Facebook messenger with a boosted post, you’re, not telling them that. So you can. You can get into audience targeting a little bit. You can go into the budget. You can do some of those things but you’re, not tong Facebook, exactly what you want to accomplish so you’re in goal of getting leads, which is probably what you’re going to want to do.
We’re growing an audience of some sort, you’re not going to accomplish that right. So, let’s dive into Facebook and just see what I’m talking about here. So I’m on my facebook business page, and so I have this post that I posted the other day. And so, if I wanted to boost this post, I would obviously go to my page and there’s this blue post button here. So we would boost this post and come in here and what we can say right here would be.
You know we’re looking at our audience right and so for this. It’s get more messages, because I have a send message, but here you can come in here and change. This basically get more views or get more message, and that’s really the only option that Facebook allows here. So if I scroll down here, I can go in and edit the audience. I can make this a little bit more specific. I can use custom audiences.
I can go and change the audience that I’m that I’m going to that I’m going to target essentially right, then I can go into the budget, the budget. You know you can do daily budget and then put that for a length of time or on an end date. Facebook really just wants this to be as easy as possible for their end user to create an ad. That’s the reason that boosting a post lives. That’s the reason it exists.
However, like I like I said earlier, it’s just not the best way to go in tell Facebook exactly what we want right, because if we had a link with a website here and I wanted them to go to a website – I cannot necessarily say I want to Traffic right or I want that kind of thing, so it really limits you on what your, what you can do, you can go and edit placements you can do some audience targeting you can choose the budget, you can add your Facebook pixel.
You can’t choose your account and then you would just choose boost post, but what? If? What? If we could go into Facebook Ads manager and select exactly what we want to do right? So if we click on create here, we can see all of the objectives that facebook gives us, so just a lot more options and we can tell Facebook exactly what we want to accomplish with our app. So if we wanted to do messages, we could do that and we can customize it a little bit using mini chat and do a JSON ad and shoot them exactly what we want them to see in messenger.
From the ad that I just had. You can’t necessarily do that within a boosted post right. You can’t go in and do it JSON at if you’re wondering what that is I’ll link that somewhere around this article in the description or in a card. If you want to do a messenger ad properly, but other things that you can do, you can do lead generation. So if you want to do a lead form or to acquire name email phone number, you could do a lead generation from that.
If you wanted to do article views’, you would do engagement. If you want more likes comments and shares on that post, you would do a page post engagement here as well right, so you would do post engagement, page likes event responses. If you wanted article views, you would come in here and choose that if you will have a landing page or a website and you wanted to acquire leads there, you would use conversions.
If you want traffic, you would send them there. So in this case, what we’re going to do is, let’s say engagement. You want the most amount of likes comments and shares on your ad, so we would choose engagement here and we’re going to do post engagement right because we don’t want page likes or event responses. So we’re going to do I call this PPE page post engagement, sub, page post engagement and then from here you know the we call this example.
You call it what it is so page post, engagement and then the date is the 7th. So we would continue here and we can go into the audience. You can do this within a boosted posts as well. So I’m not going to go too far in depth here, but then under the identity. What you can do is, if you want to create a new hat. You can totally do that, but if you’re wanting to boost that posts, those on your Facebook page, you have a post that you want to get more likes comments and shares on right.
If, if I wanted to quote-unquote boost this post or use this post as an ad, I would not boost it. I would come in to Facebook Ads. Do page post engagement like I showed you and then I would use an existing post and then I would select that post right. So I would come here and then I would choose that exact post. So the same post that I have on my business page right here, I can use within Facebook ads manager and continue with that as my ad right.
So, if you wanted to do say, I did have a link here. I could go back to the objective and send traffic to that link, or I could use a conversions campaign to acquire, leads and track that through Facebook. That’s something that you can’t do with a boosted post right. So just make sure that you are aware of your options and make sure that you’re using your money wisely, because, if you’re just using a boosted post you’re using a shotgun approach to your Facebook ads and we want a lasered dialed-in approach.
We want to tell Facebook exactly what we want to accomplish and then go accomplish that with our Facebook Ads, because if you have any questions on that comment in the comments below happy to help, you guys answer any of those questions. If you like, this article, give it a thumbs up if you want more real estate and mortgage related marketing content, make sure that you subscribe to my blog click.
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Now, There’s been a lot of chatter over in the Facebook group about you know how to use Facebook lead forms And what are they and what’s the benefit and all that stuff, and so I just figured. I just make a article really quick to Show you guys how to set them up what they are and kind of benefit in all that stuff.
So Anyway, if you’re going through and using a typical landing page website, conversions, like a lot of the things that I show you, What you’re going to Do is you’re going to set up a conversion ad and when somebody clicks on the ad they’re going to go To a landing page And it’s going to ask for their name phone number and email address, or whatever type of contact info you’re going for right, The only thing is is they have to go through and type in their Info right, whereas a lot of times, if You they really want it They’ll put in the right info, but lots of times you get a lot of bogus leads, And so that kind of can be tough there.
So with the facebook lead form the benefit and the nice thing about. It is there’s this little form that when you click the ad it pops up and Then you can ask for their name their phone, their email, address or address. You can ask other questions as well, And then what Facebook does is that they have the information on file, like you know, when you sign up for a Facebook account You’re going to put in your name You’re, going to put in there your phone number a lot Of times You can put in your email address, so you can log in it’s going to pre populate that form and most people in my experience, They’re just too lazy to go like, even if they don’t want to give you the right info, They’re too lazy to Go through and delete it and go put in bogus info, So they just hit submit and you’re going to get a lot higher quality Information there right now, some of the pros and cons really quickly.
One look I mean. Obviously, we’ve hit some pros. One of the cons is, if you don’t, have a solid crm Connected with your Facebook account, Then what can happen is so what happens is when they, when you go, generate a lead with the leave form, It just goes into a CSV file inside of Facebook, which I’ll show you guys here in a second, But then every time you like want to go, get those leads. You have to download the CSV file, Extract it import into a CRM, and so, if it’s not completely sync, which will cover that as well in today’s article, Then it can be a little bit of a hassle.
You don’t have that automated follow up because you’re not going to really know when leads are coming in alright. So let’s say: Let’s just start from the beginning: Let’s surf from scratch about going through and creating a facebook lead for in campaign. So we’re going to Do is we’re going to click on create campaign right here, okay, So, let’s start over. So what we’re going to Do so is: what’s your marketing objective, its lead generation? So if you want to do the lead forms, it’s the lead generation, one Right here: okay and we’ll say: lead generation, give it a name We’ll just say this is a demo one and then we’re going to come through.
And it’s going to Ask you. Okay, what Facebook page Would you like to create this from right? So we come through. You know. You probably only have one Facebook page. I’ve cut a lot of them here, but, let’s just say it’s from the Jason Wardrop Facebook page And then as far as the targeting. That’s not really the concept of this article. I’ve got tons of articles as far as targeting goes and based on what campaign you’re running all that stuff, So we’ll just kind of leave the targeting, as is I want to show you guys more of the lead form creation.
So we just kind of go through Skip all this. This one will sleep on the news feeds which I like to do anyway. Okay, We’re just coming down. You set your budget. Let’s say I like to sit like start typically with the $ 10 a day budget. Just to get some good data coming through alright, so we’ll just come down. We just leave all this stuff, so a lot of the stuff Just I’ll hit really quickly. Okay, so like you’re targeting you want to go through change this stuff up right here, Your placements, you want to go through put that data in alright And then your budget.
You want to make sure you hit your budget, but in a lot of this other stuff, Optimation for add delivery. You can just leave, as is because Facebook’s going to take care of it for you, okay. So if we hit continue here, This is where we get into the add of the Creation, as well as the lead form creation. So if you think about it, like you, have your typical Landing page that you’ve got for your business right.
Well, let’s leave form we’re creating is going to be in place of the landing page Okay, so it’s going to have them put in their name phone email or whatever info they want. So we’re going to come down here, like I said once again, I’m not going to go through create the whole ad right here We could just go. Let’s say: Let’s browse the library, Let’s just use an existing image so like let’s say it’s for a home right here, We’ll use that home right there and we’ll say test ad and, like I said guys, I’ve got a ton of article unlike the ad copy and How to set all these ads up, So I’m not going to do this right here.
Okay, so we’re going to say test and then we’ll just throw test and Call-to-action. As you guys know, I like to use, learn more it just. I feel like it’s. It’s works really solid, Okay, so we come down here and we’re doing all this and we’re good to go Okay. So now this is just kind of the typical ad creation ad set up right, But what we’re going to do now is down here. This lead form. Okay, choose a form to use in your ad, so these are ones that you can see.
I’ve already previously created What we want to do, though, so like right here. This is what its going to look like: okay, So they’re going to go through, hey, download our copy and paste Facebook, ad templates or whatever it is. You want to generate more leads and then once they go through and submit their information. This is your thank-you page or the page. They see right afterwards and then down here.
We can actually Add a link to your website to your Facebook page to whatever page you want, okay. So what we’re going to do So? We’re just going to click, create new form right here. Okay, So we’re going to say I like to go through and name the form, just a really quick tip. Honestly, It’s a pain to go, try to change the name Later on, so I make sure you name it so that you know which form we’re dealing with okay, so we’re going to say test Lead it the form, alright, Okay, so now form type.
So we’re going to come in here and we can say hey more volume or higher intent. Okay, So, let’s see what this says use a form, That’s quick to fill out and submit on a mobile device. I don’t review stuff that gives people chance to confirm their info so Anyway, what I like to do is so like this is actually all this is new. I know it says higher intent is new, but all this whole concept is fairly newer.
I would go through and do the more volume one right here just to get like just get their info quickly, sometimes like it. This obviously is kind of going through, and this is like a Pre-qualifying step. You’ll probably get more leads with this one right here. This one, You could probably get more quality leads, but the thing is, though, Lots of times you could get a quality lead with this one, But just having that extra step, it kind of it turns people off and so they’re like.
I don’t want to do this right so anyway, this intro right here You could have the headline. Okay, We’ve got test headline and Really what you want to do right Here is just kind of our strategy of going through and using our different landing page headlines. So, for example, I’ve got this one right here, so let’s pull this up: Hey, get instant access to the price and picture this property. We just paste that in right there, okay, so in let’s see get us access the price, and then we could say because it only allows you so many characters and Property.
Okay and then you could go through and you don’t have like a paragraph explaining stuff. You can have bullet points, We could say hey. This is awesome because Link okay, and so you can just you can like underneath this. This is kind of like where we’ve got this sub headline right there, So you can do bullet points like you have on some landing pages or we could go through and say: hey. We just want a paragraph, and it says: hey home at his market, so learn more by providing your info below Okay, so we’re just going through.
This is basically Just copy and pasting of what you would typically put on a landing page, But you’re just doing it on this leave form within Facebook. Okay. So now we have the questions right here. This is Sorry. Excuse me, This is basically what type of contact info you want to have, and so what I like to do so By the order that you click them in is the order that they’re going to show up See if you do first name and then you do Email right up here and then phone number, Those are the typical ones I like to do.
You can go. You can see all these other ones. You can add, you can add their Address. You can add their. You know: state cities, zip code Data, birth, gender. All this stuff, But typically what happens is the more you ask for or the lower your conversions, okay, So right out of the gate like if you have their first name, you have their phone number And you have their email address. That is enough to go through and get in touch with them, get in contact with them and go Through the next step.
So you can also right here. You can add a custom question. Okay, you could say hey. I want it to be to be a short answer, multiple choice, so we could say like something like hey: how soon are you Looking to move right, So we go in there. We can add questions, But typically, what I like to do is Wait and just get their contact info and do this on another step or in a follow-up, email, follow-up text, message, follow-up, Facebook message or something like that: okay and then, as far as the privacy policy.
If you guys do have a privacy policy, so I like to just type in privacy policy, so if you guys do have a privacy policy on your website, so, for example, we got Ww2 okay right here. This is Arsenal’s privacy policy page, and so I just throw that in there right there, okay and Technically. Technically, you can use whatever link there and it’s still going to work and still go through. But don’t don’t Even hear from me So, like you got to go through, make sure you’re compliant make sure you use the right Privacy policy link and page and all that stuff you could throw in your Facebook page there And then, if they shut the I’ve, never Had an experience where, like the ad, gets shut down because I’m not using a privacy policy page But that’s something you just got ta, keep in mind there: okay, All right And then right here this last one! The thank you screen.
You can say you know: hey thanks, You’re all set, or you can say banks, We sent the info to your email Provided. Okay, because somebody was once saying I saw on the Facebook group. Someone was saying like here: Where is it right here? Get snaks to the price of pictures of the property submit They’re like well, like I’m expecting them to get that on. The Thank You page which yes, But the thing is, is if you give that to them right there on the thank you page, a lot of times, They’ll give you bogus info because they’re just like, oh, I don’t need to give them an info.
I I can just get on the thank you page right, so this is going to go solidify the quality of the Information and you’re still giving it to them instantly right, you’re still getting instant access. All I have to do is just check their email. Okay. So Thanks we sent the info to your email provided and that you can see hey click Click below to connect with me on my Facebook page or something like that like, Depending on what link you send them down here on the site link you can send to Your Facebook page to your website to, like You, know, a messaging bot.
You can send them to a lot of different things and say like hey And then to provide that next incentive to get them moving forward. So, on the landing page or this, this initial part of the leave form, we say: hey click here – to get instant access to the price and picture of this property. If You want them to keep moving forward, okay, you need to give them some incentive to actually click the you website, okay or Schedule a call with Me, and then you can go and put in your calendar link.
Okay, so we’ll just put like this calendar, the one right here So we go in schedule, call hey Thanks. We sent the info to you or you know, provided If you want to see this home this week, click below to Schedule a showing with me. Okay, something like that like something that’s going to be an incentive enough to get them to the next step and actually go through go forward with it right, because if It’s not enticing enough, people like they’ve been through these.
These forms before they’ve, been through the funnels They’ve, been through all the stuff, so it’s kind of like. Ah I’m just going to leave it at that. I got I’m going to get this stuff in my email. I just want to look anyway, but you need to provide that incentive to that next step. Okay, so now that we’ve gone through, I believe this is everything that we’ve got, that we need. Okay, I’m going to actually go delete the I Don’t want this custom question right here.
Okay, so you see if you’ve got the first name, So I’ve got get is next to the price of pictures of this property, learn more the first name, email phone number They hit submit. They go this hey Thanks! We sent the info to your email, provided, if you want to see this home this week, click below to schedule showing with me schedule call with me. It goes out to your calendar and They can set up an appointment with you.
Okay, so now we’re going to Do is click finish right, Okay, so now this one is all set up. Okay – and let me just see Okay so now, what we’re going to Do is we would just hit Confirm down here and then that would be running like a normal ad. So you’re not going to See this ad on your Facebook page, Because this is what’s called a blind ad. So when you create the ad inside a Facebook Ads manager, It actually doesn’t show up on your Facebook page, whereas if you create it on your Facebook page, It’s going to show up there.
However, with the leave form, I don’t believe. Let me see if you can use an existing one Yeah, I don’t yeah, you have to create a lead form ad within ads manager. Okay, so it’s completely separate! You can’t use an existing post on your Facebook page. You have to create it right here. Okay, so now one last step guys What’s going to happen and let’s just go back to the ads manager, because I want to show you guys this really quick.
So basically, you hit confirm You’re done Okay, so this is another one you can see this week. It’s getting pretty good results at just three bucks a day. So what you do you have to just click on this and go to the ad level, And then you have to go and download the the lead. So right right here I don’t have access this page anymore, but anyway you would download the leads And it would come into a CSV file.
Then you have to take that CSV file. You have to import into your CRM And it’s a huge pain in the butt to be completely honest. It’s like, and you never know when leads come in. There’s no notifications, There’s nothing. So what we did is simplify that with arson right here. So when you go to create a new landing page, for example right here, You come down and instead of choosing one of the landing pages, come all the way to the bottom.
You see, Facebook page lead, add okay, so now we’re going to Just choose the Facebook page that we created it with. So I believe it was just my page right here, So Jason Ward drop capture leads from the lead ads on page Jason, Wardrop, Yes, And then this is going to pop up right here, like it would, if you were having a landing page right. So this is going to sync with the the leave form that you created inside the ads manager and Then it’s going to any leads that come in they’re going to come in and populate inside of your CRM right here, Then you can click on them see.
What’s you know what the leads all about see all the info see the history see what emails They open. What what links I clicked on! So you can see. You know you come in here, enrollment, a sequence out of tag. You say: okay, deliver an email delivered email, you can add tasks all that stuff, But also another key thing is, you can add automated follow-up, so you go through nabbed. Automated email sent out the automated text message and all that stuff and it’s all synced up and Obviously with Arsenal.
When you get new leads, you get an email and text Notification, letting you know that a new lead came in okay, So this is just like. I’m not trying to like hard sell you obviously on Arsenal, But like this is just a big benefit. If you’re using lead, forms, You’ll be able to go through and have the leads automatically synced to your CRM, automatically get an email automatically get a text follow-up and Automatically notify you of new leads that were generated and also in that email or text.
It’ll have their name phone and email or whatever information you collected, And so then you can go through and get in contact and follow up that person right away. So anyway, guys. Hopefully this was helpful as far as the lead forms. If you guys have questions if you’re, like Jason, I’m not sure on this part, I’m struggling on this part Just go ahead and leave them in the comments down below I’m more than happy to go through and help.
But I think this is probably a good run down of Getting started with Facebook leave forms if you’re brand new to them and you’re. Just like hey, I’m not really sure how this all works. How this all goes, and also, if you guys, enjoyed this article, if you found it helpful, go ahead and hit that like button down below and If you guys want new articles. Just like this, every single day Make sure you subscribe to the blog, because I launched a new article.
I try to read new article every single day and how to generate more, leads, make more money and grow your business alright. So thanks so much for reading today guys – and I hope you all have an amazing day –
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