Coolies keep navigate our lap Nighy to be a shaman. Daleks want a bourbon, so I get recordable in the operational chant they wan na subscribe now. A litigant ahlam additionally, which is sub step turbine, be like on equipment on the particular article press over on a page, I’ve been a shampoo, no article to go.
Miss welcome back ask if you notice most requested article British evaluate surrending about protocol link description box at the effective bottom happened. Dr. Basic Donnelly YouTube is a mandatory to be sure to start in the optimization seo. Connor follow up another article Glee startled a YouTube estas. Thank you were at the Gatsby it when you obtain the article glitter and chorus number one Appa groaning machine.
I present in Newton youtuber work against our laps on the article glitter on Akmal or even business. Some bonuses do definitely completely German. The ASCAP knowledge on you see a CEO at a course free tea, so up not Boston article. They can lost a article directly after not completely. If someone doesn’t ever been to Costa, they cannot pass simply. I burn actually covered if only sleeps in boxes, with Corson linked up a German shaken the capozella cost-effective.
I asked if it was definitely Barlow at all immediate sector like given our blog, a subscript alumina and happened. The moolah motto motto she commented on, I mean we do it as a cartoon upon the Raja, Muda, Nova,
There are so many different ways you can go about that, but We’re actually going to cover how to actually optimize Your images for web and SEO here on The Journey All right fun facts with Nealey time. Did you know that images are The second most popular way to search after keywords.
No, but that makes sense I mean people buy with their eyes right Absolutely so leveraging The power of images with your content is crucial And that’s why, if you want to really make your business stand out and be noticed, you have to leverage the power Of images with your content, So there’s a lot that goes into it and I’m not going to do. All the work for you Come on. Please help a girl out All right I’ll at least help you I’ll.
Take you through your own website and show you at home a quick demo of how to optimize your Images for web and SEO Perfect: Let’s do it Cool compromise All right Alex. So, let’s Check out some of the images on your website, so where do You go and upload your images, So I normally go to where it says: media [, Nealey, ], Okay. So let’s Check out some of the content that you’ve uploaded All right, so all burgers, I dig it [ Alex ], Nothing wrong with that.
So let’s check out one of these images Cool, so I’m noticing some good things and noticing some not so good things. Let’s dive into this little bit: Okay, Alright! So we’ll start with a good Start with the positive right. So I do see here you have Some of what’s called “ Alternative Text.” Now, when Google or other Search engines crawl, your site, it can’t actually see This delicious burger, All it sees is that it says “ image”.
It doesn’t know what to do with that. That’s where that Alternative text comes in so this one, you put awesome Burgers, which is good, it’s descriptive, shows Exactly what it is, But I don’t see you have it On any of your other images, So you definitely want to Write some type of description of what that is, that way, it Gets indexed by search engines because, like we said before, it is the second most Popular way to search Okay, so every image gets Its own alternative text Yeah, and you really Want to describe it too, The more descriptive the better.
This also helps for Visually impaired people that are on your site, That have screen readers So if they’re on your site, It’ll have delicious burger it’ll. Have this or it’ll have that versus just going and saying Image is not very helpful. You got to keep the site successful to Moving on to title Your titles aren’t bad I’ve seen worse. I’ve seen The ones that are like screenshot dash this date dash blah again, that’s not really helpful.
You want to be as descriptive as possible. [ Alex ], Okay, [ Nealey ], So this one says Beef dash blur dash bread and then some numbers. How do I make it better? So we can probably just Get rid of the numbers Again, it has to be Descriptive of what the image is all about, so beef dash blur Dash bread that one’s fine You want to have those dashes in there,’cause that’s! What’s going to Show up in the address bar [ Alex ], Okay, It’s also something that Google kind of takes a look at as well, And then WordPress saves in real time.
So as soon as I clicked Off of that, it saves So you kind of have the same trend here. Blur dash buns dash burger those numbers just get rid of the numbers All right. The next thing, You really want to look at are the captions of the image themselves. The captions are one of the Most read parts of a website so having something there again, As descriptive as possible, Now, if you got this image elsewhere, usually caption has the source Of where you got that image, These are your photos and Since you’re Alex eats food, so it’s yours there and Then description same thing As descriptive as possible: The more descriptive, the more keywords you can Add to your website’s images, the better you are going! To be in search engines, [ Alex ].
So what would be a Good example for a caption here, literally just really describe it Juicy delicious burger. I can’t type today I really can’t type today With tomatoes, lettuce, cheese, And Dijon mustard sure, So it’s a pretty solid caption and I really cannot type today, Let’s add burger in there too, Oh yeah, maybe I guess Burger there. We go Nope, not there. Let’s put it right here, I’m struggling today, I’m just hungry.
It’s about that time. [ Alex ], ( laughs, ), A mustard burger Juicy, delicious mustard, all right All right now with this, it’s not really optimizing it for SEO. But it is optimizing it for your website itself. Now what you don’t want, To do is have an image: that’s like 5000, with by 5000 height, It’s way too large. My screen, Is definitely not that big? You want to keep them condensed If they are pretty big.
You Can resize them on a computer and re upload them? You can actually resize Directly in WordPress, by going to edit image, And then right over here, there’s new dimension. You Can literally just type say I want this to be 800 width, it will automatically Constrain it down to by 533 Click scale and then It’ll shrink my image, so it’s not as large. You also use the plugin WP Smush, smush And it’ll.
Basically do What exactly what that is it’s going to smush your Images so they’re not as large, because also the faster Your website is the better search results. You’ll come up with whether it’s text based search results or image, search results, Good to know perfect. Well, thanks, so much Nealey. Hopefully my great burger pictures will get seen a lot more now, Yeah Be sure to let us know. In the comments below what kind of articles you Want to see in the future Yeah and while you’re there make sure you smash that Like button as always Subscribe to, the blog and You can get this content first.
This is The Journey We’ll see you next time,
Who is helping with your digital business footprint?
And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.
I’m scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.
Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.
So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.
Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.
You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.
So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.
Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.
If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.
It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.
Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.
It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.
Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’m going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.
This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.
You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.
They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.
All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.
On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.
People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.
It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.
Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).
Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.
So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.
This is the primary way that I manage the rankings and local SEO efforts for my clients. I found bright local most likely through an ad. They threw my way and I can honestly say it – was an immediate connection, love at first sight once I tasted bright local, I immediately became a customer and used it to this day and I’ll walk through the plan that I use and some of the major features For you in this article, so here we go, this is the homepage bright, local, local marketing made simple.
They do offer a 14-day trial without credit card again. This is a local SEO tool, so it shows rankings for Google Maps, Google, organic and it even integrates Google Adwords now into the search results. It also provides reputation, management tools, citation builders and trackers and recently they’ve added functionality to to Dooley gen for your agency. So very very cool stuff. They definitely have local marketing down.
In fact, one thing I’d like to note is: they have a blog with very good information about local search marketing industry and they consistently survey their client base and gain really meaningful insights into the concerns. The challenges and the the insights and strategies of local search, marketers, so very, very cool stuff. This is their free local search results checker tool. This is a very smart thing that software platforms are doing they’re, offering a free search tool, they’re pitching they’re catching search traffic.
By doing this, you can enter in any term here. I’d say: control, Springfield Missouri. Let’s see the map check results. This is really cool. This is really cool. It gives you a sense of what’s going on in this particular market, so these are pest control results for Springfield Missouri. This is the map. That’s page one! Here’s page two! So you see they have similar critical tool there that’s worth trying.
I just noticed that, by the way, as I haven’t use that before try all fortune, you triumph all all of our tools, free for 14 days, very good deal. They also they offer citations on a pay-to-play basis, so they sell citations in bulk offerings. I’ll say that that may be the one aspect of bright logo. I didn’t have a fantastic experience with. I did a bulk order of citations, just a little tricky, I’m sure they’ve improved the platform and the delivery that was about two years ago and they did deliver and gave customer service.
It was just some of the platforms didn’t work for my my business. Some of it was just a little bit clunky. They definitely did their best and I know they’ve improved the delivery citation. So I would say right: local wood would be a good source for citation purchasing. There Dave they’ve only improved what they’ve been doing. So, let’s get a quick. This is a nice little glimpse here. Let’s see this shot here, this is what the inside of your dashboard could look like for a particular location, bright local breaks, everything down by locations, so you could have a client with multiple locations, and you could view the you would view you can group the locations Together under the heading of the client, but essentially you would view each location as a single entity using this dashboard and then these this black left sidebar here provides you with the different reports that related to that local search location.
So I really do like how they incorporate domain authority from Moz trust flow score from SEM rush citation flow score. They do show the number of inbound links and linking domains, and then these are quality metrics there they’re definitely getting some good data. This is the Google ranking breakdown you can see. The strong green indicates a one position and the lighter green and then on down, so you can see that it’s a nice visual way to look at the progression of your ranking growth over time.
And I do like that – and there are so many several different ways to present results to clients. I find very helpful. You can white label the reports. You can send them a PDF with your agency name. You can also send them a clickable URL, again white labeled. It tracts rating bright, local tracks, ratings and reviews, and I also find that very helpful. It doesn’t seem to be a perfect tool to respond rapidly to reviews, but it’s very good for tracking review growth in getting an overall picture of your review puzzle identifying or review sites that you should focus on very helpful citations.
And it shows you the NAP errors. Name address postal code bitch, and it shows you what citations you’re missing from some of the most common and most most beneficial, and so again you can purchase citations from right, local. I really like the SEO audit. In fact, I’m going to go in so this is my client sheet here. Then you can see I’m going to go into a particular location, so I’ve clicked into one of those locations.
Now, I’m in you can see my domain Authority and you can see my my rank position search rank position. My color bar breakdown, reputation manager. I should just remove Foursquare citations. You can see our progress Aires right, local also integrates with Google, my business, of course, so it gets a review it can show. It can show visitor data to your Google, my business page. It shows data about how many photos you’ve uploaded can even compare that to your competitors.
Google, my business pages. It also integrates with Google Analytics. So you get some nice. You get some nice traffic data there. You can connect your Google and your Facebook, so more cool stuff there for management. I really like this feature here. The local search product really is thorough. This is a very thorough tool. I know there are a lot of search all that site audit tools out there. Now, but this really is it’s solid.
I like the way it gives you these poor, modest or good breakdowns for links, ranks local listings, reputation, manager, Google, my business on site SEO and social blogs, and so it really helps you zoom in on what to work on and what’s cool is you’ll get instant Improvement you’ll be able to see your improvement in real time as you work on some things that I’ve used this for on-site SEO for sure sees a broken link there, 404 air, so I’ve got little little things to work on sparse content pages.
Does mobile loading shows you page by page? It shows you the HTTP code. It shows you just this paycheck schema or not. Is there an address on the page, so the the information is really bountiful right. Local is his thorough, solid, and yet it’s it’s really. It’s user friendly, it’s it’s! It’s easy to navigate overall. Setting up a new location or new client is greatly simplified because I do have a Google my business integration.
So if you’re already an owner or manager of the Google, my business account. You could very quickly begin. The process of setting up the location there is then a little bit of work that follows in particular with this is the rank check setting up the rank, ranking report. You can see the rankings by position. You can see this or up down and I from from one report to the next. What I do like is that you can change the comparison date points, so you could set a an older date point, but sometimes honestly, I mean how much changes has happened in in seven days or eight days, especially once you’ve already undertaken it.
While the SEO ever campaign, so it might be really helpful to continue showing the growth from six months ago so because you’re showing this perpetual improvement. So anyway, you can see the search engine rankings, their breakdown, Google Maps, Yahoo. You could choose to exclude Yahoo or being altogether from your report and you might as well do so. Here’s information. What I do like is, you, can click and actually see information about that exact search, ranking.
You can see the landing page, there’s a snapshot of the SERP, so you can, you can verify quickly and what a few times I have had a slight interaction. I have found slight inaccuracies in my reporting and my search, ranking reporting and bright locals team right here from accessible via the support chat button was very helpful and we corrected a few rankings and got some very, very, very, very excellently accurate data.
So you can see. Here’s the map column, it’s mildly, confusing because here’s the map – that’s that’s referring to the map. The map columns here so slight redundancy, but you can see it for this term, ranking one in the map and then two and three in the organic. With this position moving up so it is, it is really helpful. Now this symbol right here shows that this keyword produces a map result. Some keywords do not produce about, although this one does, I don’t see so you are responsible when you set up a ranking report.
You will be responsible for adding the keywords and I really wish shout out to the bright local team. I wish there’d be a tool that would actually generate the terms that a location or a website was already ranking for or I wish there was almost like a little. You know suggestion tool and you could type in your industry and then it would give you a quick breakdown of relevant tools for examples. Pest control, if you type in pest control, would give you a breakdown of ants roaches.
You know varmints monthly, quarterly sprays, green products, etc, etc. Related ancillary searches that someone might be doing ie. Currently, you have to generate those on your own, and so it’s taking me time to think through and expand what my my clients should be ranking for to help us pursue. You know you can see. This is a medical facility at things like wounds and cuts and other different types of injuries and maladies that people might serve seek help with.
So this is probably local. It really is a a solid tool. Let’s look at the pricing scheme here. It is so a single business is 29 a month, the multi business. This is a plan I had ferment for a while once up to six six locations $ 49 a month and then the $ 79 plan allows up to a hunt of 50. Sorry, 50. 50 citation track reports in a hundred local search reports, so this is truly the tool, if you’re an agency, if you’re functioning, managed up to a hundred locations really really is solid, and you include Google Mobile ranked rank tracking by the way.
Adwords tracking is a slight add-on, so I really I recommend this plan. If you’re, if you’re, actually, you know, have a decent client list, it’ll only incentivize you to get out there and and sell your services more so right, local is solid. I, like you, can actually have the reports automatically emailed to yourself or to a client so really really fantastic stuff. Let me know in the comments or description: if you have any questions about right, local, I have used it for several years and its one of my favs definitely high up in my marketing tool stack.
I would certainly appreciate if you would subscribe to the platform shop, because that’s what fuels this blog and may you be blessed in your endeavors. Thank you so much
There are so many different ways you can go about that, but We’re actually going to cover how to actually optimize Your images for web and SEO here on The Journey All right fun facts with Nealey time. Did you know that images are The second most popular way to search after keywords.
No, but that makes sense I mean people buy with their eyes right Absolutely so leveraging The power of images with your content is crucial And that’s why, if you want to really make your business stand out and be noticed, you have to leverage the power Of images with your content, So there’s a lot that goes into it and I’m not going to do. All the work for you Come on. Please help a girl out All right I’ll at least help you I’ll.
Take you through your own website and show you at home a quick demo of how to optimize your Images for web and SEO Perfect: Let’s do it Cool compromise All right Alex. So, let’s Check out some of the images on your website, so where do You go and upload your images, So I normally go to where it says: media [, Nealey, ], Okay. So let’s Check out some of the content that you’ve uploaded All right, so all burgers, I dig it [ Alex ], Nothing wrong with that.
So let’s check out one of these images Cool, so I’m noticing some good things and noticing some not so good things. Let’s dive into this little bit: Okay, Alright! So we’ll start with a good Start with the positive right. So I do see here you have Some of what’s called “ Alternative Text.” Now, when Google or other Search engines crawl, your site, it can’t actually see This delicious burger, All it sees is that it says “ image”.
It doesn’t know what to do with that. That’s where that Alternative text comes in so this one, you put awesome Burgers, which is good, it’s descriptive, shows Exactly what it is, But I don’t see you have it On any of your other images, So you definitely want to Write some type of description of what that is, that way, it Gets indexed by search engines because, like we said before, it is the second most Popular way to search Okay, so every image gets Its own alternative text Yeah, and you really Want to describe it too, The more descriptive the better.
This also helps for Visually impaired people that are on your site, That have screen readers So if they’re on your site, It’ll have delicious burger it’ll. Have this or it’ll have that versus just going and saying Image is not very helpful. You got to keep the site successful to Moving on to title Your titles aren’t bad I’ve seen worse. I’ve seen The ones that are like screenshot dash this date dash blah again, that’s not really helpful.
You want to be as descriptive as possible. [ Alex ], Okay, [ Nealey ], So this one says Beef dash blur dash bread and then some numbers. How do I make it better? So we can probably just Get rid of the numbers Again, it has to be Descriptive of what the image is all about, so beef dash blur Dash bread that one’s fine You want to have those dashes in there,’cause that’s! What’s going to Show up in the address bar [ Alex ], Okay, It’s also something that Google kind of takes a look at as well, And then WordPress saves in real time.
So as soon as I clicked Off of that, it saves So you kind of have the same trend here. Blur dash buns dash burger those numbers just get rid of the numbers All right. The next thing, You really want to look at are the captions of the image themselves. The captions are one of the Most read parts of a website so having something there again, As descriptive as possible, Now, if you got this image elsewhere, usually caption has the source Of where you got that image, These are your photos and Since you’re Alex eats food, so it’s yours there and Then description same thing As descriptive as possible: The more descriptive, the more keywords you can Add to your website’s images, the better you are going! To be in search engines, [ Alex ].
So what would be a Good example for a caption here, literally just really describe it Juicy delicious burger. I can’t type today I really can’t type today With tomatoes, lettuce, cheese, And Dijon mustard sure, So it’s a pretty solid caption and I really cannot type today, Let’s add burger in there too, Oh yeah, maybe I guess Burger there. We go Nope, not there. Let’s put it right here, I’m struggling today, I’m just hungry.
It’s about that time. [ Alex ], ( laughs, ), A mustard burger Juicy, delicious mustard, all right All right now with this, it’s not really optimizing it for SEO. But it is optimizing it for your website itself. Now what you don’t want, To do is have an image: that’s like 5000, with by 5000 height, It’s way too large. My screen, Is definitely not that big? You want to keep them condensed If they are pretty big.
You Can resize them on a computer and re upload them? You can actually resize Directly in WordPress, by going to edit image, And then right over here, there’s new dimension. You Can literally just type say I want this to be 800 width, it will automatically Constrain it down to by 533 Click scale and then It’ll shrink my image, so it’s not as large. You also use the plugin WP Smush, smush And it’ll.
Basically do What exactly what that is it’s going to smush your Images so they’re not as large, because also the faster Your website is the better search results. You’ll come up with whether it’s text based search results or image, search results, Good to know perfect. Well, thanks, so much Nealey. Hopefully my great burger pictures will get seen a lot more now, Yeah Be sure to let us know. In the comments below what kind of articles you Want to see in the future Yeah and while you’re there make sure you smash that Like button as always Subscribe to, the blog and You can get this content first.
Thank you for coming to my blog today. I’m going to answer the question: is keywords everywhere: free we’re going to answer that question, but, along with that, I’m going to tell you what it is and what it does and how it may help you in your business and then three I’m going to kind of Show you how to work out the answer to my question and how it’s different than most other tools and the way they set up their offers.
Okay, so we’re going to go over through that and what I’m not going to do, I’m not going to try to sell you anything today, Wow is it that whole no affiliate link or anything like that? This is just a tool that I use in my business and I had that question and I went and researched it. So now I’m going to give it to you, I’m going to answer that question for you. Actually, you can go to keywords everywhere, and it is an SEO search engine, optimization tool.
It helps you find keywords. So if you’re in any kind of a business and you’re promoting your brick-and-mortar business online or you’re promoting an online business, you probably are familiar with keyword, search that that helps you find out. What are people looking for? And this is the home page for keywords everywhere, and it has changed a little bit. It used to be where they just had a great big page, and it said download this Chrome extension and you did and you got to use it.
Well, now you see this little pricing tab and I’m going to go ahead and hit that and if you’ve never used it before. Maybe this will turn you away, because you were told in some old articles that this is a free program and it was free for a very long time, but what they do is they don’t have you pay a monthly fee which is kind of cool you pay For credits now I knew that they had made this change. Probably it’s been a couple months, if not three or four months ago, it’s been a while and I just went off and tried to find something else for free, because I didn’t want to pay this, and I wasn’t really sure how that worked, because if you know Anything about keywords everywhere in their search: they bring up a ton of different options and I’m thinking well they’re, probably going to you know not that 10 bucks out really fast in one day.
So I kind of just steered away. I made my own assumptions and I did look into it and today I was reading a article actually this morning and they were talking about how keywords everywhere is free and I’m like. No, it’s not update your article while they can. But then I thought, let me go check it out again. How does that work – and this is what I found out – I’m going to answer that question first, how to use this and how to figure it out and then I’ll go into what it does.
So those of you that already know what it does read this part. If you already know what it does and all that stuff, then you can go ahead and leave after this. I won’t keep you, but your time is valuable. So let me explain this part first, because this is what my title was, but what you do is you go in and you purchase credits now before you are able to purchase credits. You have to download the the Chrome extension, so you would just go in in here and get an API key and or even just hit buy now and it’ll walk you through it.
That’s what I did. I went right here to this page I hit by now, and I already had it loaded, so I didn’t have to do that part, but then it brought me through the steps that I needed to do so. It’ll do that for you and what a Chrome extension is. Is you go if you go in the top of your own chrome at the top? Their extensions are like real with shortcuts. Let’s call it that and you usually have a little.
Let me pull this map. I don’t know how to show it to you. Let me pull this down. Look at my top right up here, see that that’s. I have vid IQ there if I hit this. These are my extensions that are open right now and there’s the key words everywhere. It’s okay with black around in a red K, so that shows you what it looks like and you will install that and you can install it on your firefox and on your Chrome.
Now, how do these things work like? How do these little credits work? Well, let’s go ahead and I did a search and I just searched what is the best coffee? I just try to find something general and what it does it tells you how many people are searching for this every five seconds, there’s over four billion people searching and trying to get that question answered it. Can you believe that and then up here it’s going to show you about how many people, with the cost per click, is it’s about a dollar and what the competition is not very high? It’s got.
You know pretty competition now over here. Let’s say that you’re into affiliate marketing and your website is all about products and that’s what you’re promoting household household products or maybe you’re, doing a cooking show, and so you can justify looking up coffee and things like that, because that’s something you’re going to explore on Your show and within your niche so over here on the right.
This is what I was worried about. I was worried that every time I search for something they always give you related keywords and other things, people search for well, every single one of these entries would be one of my credits and I’m thinking man. You could use those up really fast well. This is why I suggest that you’d use it, because it doesn’t do that see right here. If I want to find out the the metrics on any of these.
I just hit this load metrics, and it tells me if you load this you’re going to use eight of your metrics. So if this is something important to you and you want those things, then go ahead and click it and same thing down here. There’s twenty three or forty five, more credits again, if you really want to dig in and do some research and you need the information, then click it, but what I love about it is, you don’t have to click it.
So, as of this search, I’ve only used one credit. Now I started thinking. Sometimes I’m searching for things for personal reasons and not for my business like I might want to know what the best coffee is, because I don’t like the coffee, I’m drinking and anybody that knows me don’t share what I drink. Cuz. Nobody likes my coffee, its Maxwell House, they called old lady coffee, so I guess that fits the mold right, but anyway we did move it up, we’re up to the medium now, not the light.
But if I was looking for something else, it is going to use my credit, so you’re, probably thinking well, I search for stuff for the kids and for projects and all this stuff, and it’s going to use up my money. What you need to do is: let’s go back up here, to where I showed you hit that little three dots in the top right hand corner hit your icon, the K, and it should pop up there. That’s my data on keywords everywhere, right here.
This is what I have left in credits. I just bought it this morning, so I’ve used seven. If I want it look up things person for personal purposes and I don’t need all that turn it off and then, when you’re doing some research you’re going to have to remember to turn it back on for your business. But that’s how you don’t use up. All of your credits, if you forget to turn it off and your kids are using your computer and they’re searching for things and your spouse everybody’s searching for things on the computer.
That 100,000 will go pretty fast, so make sure you turn it on and off now what, if you were searching for something for your business? Let’s do another search. How can I make money online and, as you can see, five billion people are searching for this, but it’s really huge. If I were to make a article about this in my business, I probably would get lost on page three thousand four hundred and fifty nine I mean it’s just unbelievable, so keywords everywhere is going to help me narrow that down, and it gives me this information yeah People are looking for how to make money online, but what’s a different way that they’re asking now.
I could hit this over here and use up my eight credits and find out. Let’s do it I’m going to do it for the sake of this article is to show you what happens. Let’s see, I get more data on every single one of those and I can see the cost per click and look it’s pretty high, how to make money online with Google it’s four dollars, but the search volume is is lower and that’s what I I always try To get something at two thousand or less as far as the volume but notice the lower your volume, the more the cost per click is going to go up and the competition all the way up and down it’s it’s fairly, pretty pretty much the same.
It just depends on what you’re doing with it. Are you putting a blog on your website? Are you making a YouTube article? How are you promoting this and is that information important, but the point there is. I could also, instead of clicking that, using up eight of my credits, I could have just typed in how to make money online for beginners and there you go. I already typed it in and again I don’t have to use up the related keywords on the side.
I can go in and pick and choose which ones that I want so hopefully that was helpful for you too. That was my fear. I thought. Oh, my gosh. Those a hundred thousand credits is going to go fast for ten dollars, just block out the time that you want to do your research and turn that little icon, that little chrome extension on and off and, like I said it’s very easy, go up there, where the Three dots are top right hand, corner click, that I know that has a name, but I can’t remember what it’s called hit: the little chrome extension, it’s a black circle with the red K, and then you can just turn it off, and I’m going to do that.
Right now to show you how to do that again and it just pops up, and it gives you all your information and the cool thing. Is it tells you how many you have left they’ll see it just went down, because I use those eight, but I can import keywords. I can analyze the page, all kinds of different things that I can do. I didn’t want to get into too much detail about what keywords every word does as much as answer your question: is it free it’s not free anymore, but I think I really like the way that they’re having you pay instead of paying a recurring monthly fee, because You know – and I know there’s times, that we have tools and we get all excited like just like you do with your toys you’re going to play with them and then well kids with their toys, but you play with it.
Then you put it aside and then you come back to it. So this way you’re not paying every month you’re only paying for what you use and I really like that that the way that they have it set up but they’ll, take you through the connector to your email list and have you pay through PayPal or charge card. So it was very, very, very easy to follow the steps so before you leave just make sure you give me some comments.
Are you using keywords everywhere and give us some tips? What are you doing with it? What do you like about the future? What do you not like about the feature? Tell us, in the comments we’d be happy to hear that information from you, because none of us are experts in everything and we all have something to give to each other to help each other out and before you go make sure you put give me a thumbs Up, if you liked the article and subscribe to my blog – and I will see you on the next article thanks for reading
Okay, this is an awesome service that will explode. Your agency help you overcome the GMB difficulties that you currently having with your agency, I’m Gio B’s and, if you’re a business owner this even better for you guys, this will help you dominate local areas.
Okay, we put a whole bunch of a couple of testimonials on the main site we didn’t put all of them cuz. Obviously this is a black hat, slash right at our method and a lot of our customers don’t want us to uh, show their rankings. Okay, so um, let’s go let’s scroll down; okay, all the way to the plan sheet. Okay, these are the pricing. Okay, we offer a 60-day 180 day and 120 day. Optimization. Okay, the sixth day is for you is for you, customers, who are very, very low competition areas, okay, so this is basically for the suburbs: okay, the outskirts of the city; okay.
So if you’re in that area and it’s stupid, it looks like it’s super easy to rank just grab this one, and this will definitely give you everything you need to UM dominate your customers, local area. Okay, let me just get a little closer on. This is we’re going to set up a local, SERP tracking and campaign. Okay, we’re going to send you those reports um for the two months that we wish you um we’re going to do a beautiful link, local link strategy that we have that’s been working: amazing.
Okay, I’ve been building websites for the last seven years and we had websites all throughout the United States, and this link strategy works beautiful, okay, we’re going to give you a baseline local visibility report that show you where you actually coming up within the local area. Okay, we’re going to give the citation audit of the two top competitors so if Harry’s appliance, repair or Harry’s plumbing is you know or Harry’s debt or dentist or whatever, whatever it is, is dominating you we’re going to actually do a quick consultation report of your two Competitors and see what they’re doing why they’re number one that we could take them down: okay, um we’re also going to create an optimized social, essential accounts.
Okay, this is everything from Facebook all the way down the spectrum. Okay, social link. Social signals are a big thing for 2018: okay, we’re going to create the social fortress accounts; okay, um we’re going to create in the UK in the u.S. We’re going to do citations for the for big data, aggregators those the big guys that people actually have to Use the subscriptions for okay, a lot of companies use, do yaks and DS going to knock knock those out the box.
Okay, we have a 70 to 80 percent. Stick on these, so these are all good citations. Okay, for you, Canada, guys. We use the info group. Okay, um we’re going to create an optimized top national business listings; okay, so any business listings that relevant to that business. We’re going to create listings for that to show Google. You know the authority: okay, we’re going to create an optimized forty secondary citations, also just to throw some whipped cream on the top okay or we’re going to write and send the gate premium.
Local press releases. Okay, a lot of you guys are not doing this, and this is something that’s killing it for 2019 press releases, okay, basically, when we have sites that don’t um don’t get just need to get over that fence. We know we indicate out. We syndicate some press releases and it pushes them right over there right over the fence. Okay, we’re going to write five custom, G+ description. This is going away soon, so we’re going to replace this widowed, Google, post, okay, um GMB categories, I’m a lot of you guys input input the businesses into the wrong categories, so we’re going to actually go through it and make sure optimize everything and make sure that You’re doing that correct, okay, especially with the listing optimization, okay, GMB, photo optimization and product service post.
Okay, we’re going to actually do those also, okay, GUP GMB posts, are one of the most important things in 2019. You have with all these family listings that going around you have to show googly of real okay. The g bran account shared photos. We do twenty minimum, the public photos we do for the accountant, it’s relevant publishing. We do for okay, Google, my map with embeds. We do that also that’s a big optimization thing and we submit the links to the URLs for Google submit okay.
So that’s something that a lot of people not doing now. Okay, so, like I said this is not the run-of-the-mill Fiverr gig that she’d get on Fiverr of legit. This is real real SEO. Okay, this is the stuff that separate the weak from the strong people – okay, let’s say from the freelancers, to the professionals. Okay. So, let’s go to the next one: okay, let’s go to 120 with 120. We are doing everything we do with the 60 all right and we’re, including the extra okay we’re going to create an optimized for team or secondary citations.
We submit to six GPS listing services. Okay, big thing with with the whiz app Garmin, all these big big brands right now, um, you know your customer could be driving down within his brand new Audi and submit information right through his GPS. You want to come up in those areas to you. Want your customers to come up in those areas too: okay, Arthur Authority, bread network lakes. This is something that we build unique and um.
It’s pushing really good for 2019 um social Authority stacking okay. This is a big thing that a lot of people don’t do um. We do that with the da da MS link building strategy, okay, Apple maps and Bing places we claim and verify them: okay um. I had it up here, but they just had a quick post about um customers, actually using Apple maps instead of Google Maps um. There’s a big surge in it in 2019, so Apple maps is up and coming and you definitely need to be an Apple maps and Bing okay, so we we verify and we claim those listings from that.
Also. Okay, my map, citations and brand mentions okay with those map citations. We do a lot of the brand mentions: okay, something that ninety percent of SEO don’t do out there. Okay, rich media citations and brand mentions. We do that. Also, Google Places map embeds, okay, um. A lot of people not utilizing the map embeds in the Google map. This is something that we’re going to utilize in this campaign.
Also: okay, Google Authority stack and Google Sites Network, okay, um. This is big guys. This is something you need to build out and you need to build it out right, okay, and we also going to write and send the gate. Second premium. Local press releases, okay, so basically the second is basically meaning with sending up to more um digital agencies. We sending them to all more media companies like ABC NBC, etc, etc.
Okay, now, let’s go to the next one, a hundred and eighty day this is for the big kahuna. This is for the New York City. This is where the Chicago’s, this is for the Miami’s. This is for all the big cities with the big players: the big competition. Okay. This is the name of the mill okay, um, GMB website creation. Okay, we also offer this. This is something that you definitely need to do in 2018, okay, in 2019.
Okay, we do a thousand words for the GMB website content. Okay, the more listings you get on that first page um, the more better you are as a company, so we create a dis combo to to oversee that okay client site on page local, optimization, okay, client sites store locator map in bed and schema okay. A lot of you guys, I know doing schema nowadays. Okay, we do it a little different with the map embed and the store.
Locators, okay, create and optimize forty more citations, okay, more citations, more better citations; okay, um create and optimize geo networks. Okay, fifteen geo. Local articles and links – okay, so we’re going to make fifteen unique articles and links for the geo network, okay, fifteen driving direction maps with embeds. Basically, I know a lot of you guys know about the driving directions, um um tip, but um.
A lot of people will deal with the in bits, so um you need to do this. Okay and dislike again. Like you know, I try not to say it all the time, but this what separates the weak from the strong okay create an optimized niche networking. Okay, we also do that okay, so the pricing is very good guys if you want it. If you want deep these pricing you’re going to kill it, okay, you’re going to make up or you can make fifty to a 300 % or a why or these pricing.
That’s how good our GMB optimization is. Okay, so again, sixty day, that’s for the lo comp arm markets 120 day is for this big city. It is for the big cities with the low population. Maybe we don’t have the low competition? Okay: this is a favorite all 120. A lot of people buying this cuz they’re, not sure if they should do to 60 or 120 or the 180, so they go in the middle I’ll do the 120 and they kill it.
Okay, um: let’s go over a couple of it arm for 649. That’s a one-time fee, guys a one-time fee. So you just take this out in a brand, build you! Let us handle all your GMB optimization! You do your on-site, you do everything else and we take care of this. For you. It’s super simple in our industry. Time is an essence. Okay, you don’t want to sit here and build citations. You don’t want. I pay a VA, a separate amount to do these citations and you got a check up and make sure you do it right.
You know follow us guys, we’re we’re good at what we do. Okay $ 15.99 for the 180. That is an awesome price. You can absolutely demolished new york city markets, chicago markets, with this built, okay arm and, like I said that 120 is for the mid, builds okay, you guys going to just hit. By now, you submit um you’re going to submit the payment and then i’m going to shoot you you’re going to submit your information after after this some pay now button you’re going to be submitted to a submit business.
Now: okay page, where you going to put all your business information and then um you that’s going to come over to us and then I’m going to shoot you back a Google sheet. Okay, I want you to fill in all your information and basically we take it from there guys if you want us to white label it for you, we could do that for your customer or if you want us to do that or if you want to just Submit you know the just submit results via customer, that’s cool.
We could just create labels of the ER name and submit all the information to your business. Okay. So thank you so much for reading this article um, hopefully we’ll work together, have a wonderful day.
Optimization now you may know this already, but it is worth mentioning. Setting up. Backlinks does wonders to increase the search rankings. So in this article, let me show you how I set up backlinks for one of my YouTube articles to give it maximum exposure. So, firstly, backlink is a link that points to your sites from other domains and the more links that point to your sites, the higher the ranking will be.
Now there are programs out there that help you set up these backlinks to your site’s, and I happen to use social Monkee and the one thing that I need to do, therefore, is to capture the URL of the site or the article, and in this example, I’m Focusing on a article that shows how to create great-looking eBay listings using HTML. So let’s grab the URL, and I do that by just highlighting it here in blue.
As you can see, and I’ll go ctrl C to place that into computer memory. And now I’m ready to go over to social Monkee. So let’s do that? Okay, so I’m now in social Monkee and from the dashboard. I want to submit the URL of the article that I’ve just captured. So, let’s click on submit URL and before we start we can review the training material which will help you understand more about backlinks and also articles.
Spinning now, article spinning is a search engine, optimization technique by which search engine optimizers posts, a unique version of relevant content. On article directories or web 2 sites or other sources for backlinks now spinning works by rewriting articles and replacing the words this with specific words, phrases or sentences to provide a slightly different variation with each spin. This therefore, with the search engine, optimization as it creates unique articles which again improves the search ranking.
So, let’s start by adding the URL into the box below here I’ll just grab that, from my YouTube, blog here place it into the box. Now, what I also now need to do is to spin the title here so I’ll go into what I use is best free spinner here and there’s my title: how to create great-looking eBay listings using HTML I’ll go down to the bottom here and spin. The article just for reference, the address is up here and now I have the title for my article span.
I grab back ctrl C, put it into computer memory, go back to social Monkee and add that into the title bar here and then I will do exactly the same with the description here. So, let’s just go into the best free spinner again there’s the description and now wish to spin that click. The spin article button here, let’s see what the result looks like there. It is, let’s just grab all that text. Ctrl C go back to social Monkee and add that description in the box here now.
What that will do for me, then, of course, is that it will then put the whole host of variations as it posts those links to domain names. Just to help with the keywords, I can then add some tags, so I’m putting things like eBay online success, make money, etc, etc, and then what I’ll do now is go down I’ll drip freely over three days the number of sites will be 150. I’m happy that move down the page preview and submit I’m happy with that and I’ll then submit to 25 sites click Walla.
They have it. I’ve now been able to promote my article to 25 sites with unique articles listed against them, and that’s it that’s how easy it is. I hope this has been helpful. My name is Gareth Kentish and thanks for reading
Thinking you will get more views. Here’s how to do. It use the search box with phrases relevant to your article. So if you’re, making a Minecraft PvP article copy every phrase here relevant to your article into your tag, if you’re doing a youtube tips, article like I am, I use everything except YouTube tips for PewDiePie, because that’s not relevant for my article or the for better audio Phrase here are all the tags I used in my article yesterday, starting with all of the relevant phrases from the YouTube search drop-down.
Then I added specific tags YouTube article SEO article SEO SEO title SEO, because the article showed you how to improve your article title to get more views; click that I to see yesterday’s article to learn more then I added some common tags that I use in every Episode of the George show the George George George buhdeuce. Those are the three classes of tags. You should use in all of your articles to get more views, one.
The YouTube search, drop-down, get relevant phrases from there to specific phrases for your article and three common phrases. You share across all articles on your blog. If you do this consistently, I predict that you will grow a lot faster than your currently growing helmi down there in the comments below. If you agree with this or if you have other suggestions on how to pick the best tags I mentioned, don’t use other websites.
Why? Because they all have their own idea on how to get better tags, which usually involves scraping other sources. Other websites or even other YouTube articles. To give you those suggestions – and that is not a good way to get the most trending and popular phrases relevant to your articles. This article is part of my new youtube tip series tip 3 to see all the tips. Click that I up there do you like these tips.
You have any suggestions for more. Tell me down there in the comments below other articles. I plan to make are how to change ownership of your blog, what is 2-step verification and why you need it to keep your account safe from hackers. I will create one article for every Ingle youtube feature and tip that will help you grow and, if YouTube changes, things I’ll make more articles to update you and keep you current.
Who am I I am Papa. George George, Sun, PI and many other names you the beautiful freedom family has given me. I am George, CEO and founder of freedom for freedom and a freedom family, and my six-year-old daughter who is telling me to Shh she’s playing Minecraft right in front of me. High e, you want to come, say hi, so here is he say hello to everybody. No, no hello, YouTube now say hello, YouTube because you’re talking to the YouTube audience all right.
Thank You V. I love you. I am George and you’ve been reading la. Can I’m clearing my throat, so I can speak more clearly in my articles. Oh, I am just warming up my vocal cords. Do I sound sexy? Does my voice sound sexy, yeah? Okay, let’s make the article click that I to partner with freedom and join the freedom family, so we can all grow together. You get many perks like position music. You also get epidemic sound, a lot of other access to royalty, free articles sponsorships many things to help.
You grow just click the links down there in the description below to get involved in our community our forum, our discord, chat, servers meet our graphics team, meet our community team, all of that on discord and the forum. What are you waiting for get started and we will grow together as a family, because this is the freedom family. You are part of it. We are all part of it and we’re all growing together to get more Jorge click that big s that will subscribe.
You to freedom, central home of the Jorge show and to tip I gave one of you: freedom, family, a big shout-out click that article to see the shout out and to see our new 3d sets for you and click that article to see what YouTube recommends. You read next
My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.
My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.
You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.
This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.
You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.
I’m going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.
In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’s switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.
Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.
Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.
Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.
It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.
For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.
What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.
If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.
You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’s take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.
This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.
Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.
Let’s continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.
You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.
Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.
When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.
Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.
This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.
Let’s move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.
Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.
But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.
This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.
Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.
As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.
But how do you find out? What type of content you should be adding to your site and how should you write it? Let’s go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.
The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.
I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.
So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.
That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.
The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’s already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.
It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.
If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.
The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’t just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.
So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,
https://m.youtube.com/watch?v=P3zrCVgX5dE
Jimmy's Internet Marketing Business Blog 