We’re going to talk to you about the big three, which are your domain, your email and your website yeah. So really, it all starts with the domains of the foundation, because it’s going to be in your email address. It’s going to be the URL for your website, part of your social media. Yes, part of the social media handle once you get there so with the domain name, you want to keep it short and we like to say the radio tested GoDaddy.
If you heard it on the radio when you’re driving home, would you remember it when it’s time to go search for it right and you have to make sure you get it very quickly? A lot of people have a lot of ideas and they’re buying domains. Every day make sure yeah, I’m sure you get yours right away all right so now that you’ve got this domain name you’ll want to get the email address reason being. Is I’m not going to put poppy Joppy 1717 at whatever com on my business cards? No, you! Don’t want to do that.
A big part of this is branding once you get the domain name you’re going to be sending a lot of emails, so you’re going to want to pick a good domain name and that email is really what starts to push it quickly. For you all right so now the email and the domain are up and running. We need the website up and running. This is your window to the world. This is what everyone’s going to see when they look you up, so it needs to be attractive and it needs to be mobile-friendly and then from there.
You can get into more specifics for what your business needs right. So, as far as the features go, this is the first time you’re standing up. This website is the first time that it’s it’s on its legs, get the minimum stuff that you need and then out on the bells and whistles later you’re going to need payment processing. Are you going to need people to set appointments on their stuff like that right and, as you consider these features, can you do it yourself, or are you going to hire a pro to do those things for you yeah, it’s going to be an ongoing cost, so Try to plan for the future as best you can consider your initial cost versus your maintenance costs.
So after you get that website up and running after you get your domain name, it’s just going to be maintenance. It’s just going to be chill enough. It’s a lot like real estate, actually right, there’s that down payment to first get into it higher and then from there you’re renting is like ongoing maintenance, cost right and be realistic. It’s you know, do some research, it’s not going to be too high.
It’s not going to be too low, it’s going to be somewhere in the middle time for the future. It’s going to be around for a long time. I’m Joplin I’m Eric thanks for stopping by you.
Who is helping with your digital business footprint?
So you’re probably wondering why I like to use my phone when shooting a video. There are couple reasons behind it. The main reason being the convenience: it’s really easy to just take your phone out of your pocket and start shooting right away. Second reason why I like to shoot with my phone is because of the homely atmosphere you can create with your phone footage.
That’s going to look really nice when you’re blending all the different type of footage together to create a final product. So in this article I’m going to give you guys a couple of tips and tricks. Now I like to use when I’m shooting with my pocket. So the first step I’d like to talk about is the camera settings and I normally like to shoot at 1080p at 60 frames per second just to keep all the file size down and, of course, have the ability to slow down the footage in post production.
So another quick tip I like to briefly talk about, is you have to shoot in a landscape mode? So what essentially happens when you shoot in portrait mode? Is that you’re going to get this really annoying forest like black bars at the side, and when you go on and scale the footage you’re going to lose a lot of image quality so always use the landscape and you’re going to have no problems regarding so another? Very important tip I like to talk about is the use of in camera transitions when you’re shooting.
What I mean by that is. You want to take plenty of shots with a lot of movements, movements and there’s simple panning or dolly shot there on an edit you’ll. Have so much flexibility, you can speed around even cut you’re going to do pretty much anything you wan na do and yeah plenty of in-camera transition. So another important tip I like to talk about is you have to make the most out of for your phone operator? What I mean by that is most of the modern phones if they have functions such as time-lapse mode portrait mode, and you really have to start using those different functionalities in your mobile device to get the best out of you.
So the last few tips I’d like to talk about is the use of dedicated article apps that allows you to manually change is so shutter speed and aperture. This is so that you don’t experience any random changes of exposure in your footage, while you’re shooting all right guys. So, as you can see, I’m in my editing desk and since this article is an association with film or a pro, I will be using this software to edit this article.
What I’m going to do now is create a new project. Okay, so I’ve opened up film or Perl, and this is what the interface looks like you’ll. Have your viewers tab here, tremor control scopes, text layout and your effects are in here, so what I’m going to do now is I’m going to import some of the footage? Okay, so, as you can see, I’ve imported pretty much everything and what I’m going to do now is I’m going to create a new folder to keep everything organized.
So I’m going to call it I phone 8, so I’m going to make another folder and call it an audio just to keep everything organized like I said, I’m just going to place it in there. So you can see. I have the article folder and the audio folder now, so what I’m going to do now is I’m going to import all these footage into the timeline. How tomorrow works is pretty much identical to how premier works. So what you want to do is vessei.
You want to start a clip from here. You just press, I and you want to end the clip around here, press o and since I just want the article I’m just going to drag the article there. So I’m going to place it down here and there you go it’s as easy as that, as you can see, your preview is right here, I’m going to make a bit more bigger because I like working in a bigger workspace, okay. So what I’m going to do now is I’m going to do the same process for every single footage.
Just so I select everything and I know what I’m working with. So what I’m going to be doing now is I’m going to try and reposition pretty much all these shots so that they match and I’m going to explain to you guys why I’m doing this process. So what I’ve done here is I’ve created these six different sequences, which I’m going to be using footage from to create a final sequence. So, as you can see from the sequence, this little sequence has all the shots that is either planning this way or planning.
This way, this shot is panning from left to right, this shiz band from left to right discharge pan from so that is all the footage that I have that is panning from left to right and in this sequence the camera is panning from up to down. So up to down or down to up so what I can essentially do is, I can just reverse the shot and create that up to down motion, so this is down to up up to down up to down down to up.
So what I’m going to be doing in the final sequences that I’m going to be speed, ramping, the start and the end? So once I speed ramp the boat ends, I’m going to get that really smooth up to down motion. So now I am planning to create the final sequence and I want to play shots in a way that there’s a story behind it, so I’m looking for an establishing shot. First, I think this is a pretty good shot to start with.
So what I want to do with this shot is, I want to make it into a slow most and I’m going to set the speed to about 50 % right. So, as you can see, it has smoothened up. So I’ve left two second gap here just to place the text at the end and what I want to do with this shot is. I want it to kind of fade from black, so I’m going to go to transform, go to opacity, go to the first frame, set opacity, zero hit.
The keyframe button go about roughly one second in and set up a 300. So what this essentially does it just kind of fades from black into the actual footage? So I think I’m going to make this a bit longer, so I’m just going to drag the keyframe and that’s looking really good. So what I’m going to be doing now is I’m going to create a speed ramp between these two clips. So there are a couple of different ways to do: speed, ramps in forum or a pro.
How I like to do is by simply cutting the end and the start off the shot. I want the transition to be in so after I cut out both the clips. I’m going to right click go to speed duration, and I’m going to set this to around. To 50 %, what I’m going to do now is I’m going to follow the same step to ramp up the end and the start of this. But as you can see, I’m finished creating a sequence and now what I’m going to do is I’m going to start color correcting this footage.
So once I color correct, I’m going to add a couple of sound layers and then finally export the article so right now, I’m going to show you guys the final article, the final output of what we created in filmora pro so guys. This is what we created with the iPhone footage on the Fillmore Pro. I hope that you learned something from this article. I hope that you enjoy it. Just remember you don’t need an expensive camera when you starting off.
All you need is a good editing. Software and just a phone, I shot many articles with iPhone 4 for, like two months before finally buying my very first camera. My very first editing software was also from aura. I just find it really user friendly. I definitely do think that, if you’re starting off your YouTube career, this is the software that you need to go after check it out. I’ll put the link in the description below where you can get it for free, and I will also put the download link off the files in the description.
So you can try it out yourself and once you edit, all those footage, make sure to tag me if you’re floating on your social media platform I’ll be sure to give feedback on every one of you guys. So I hope they enjoyed reading this article and I’ll see you in the next article
Videos are truly an awesome way to get the point across. Any type of content from your business is important!
My name is John Gollum from says pop online says magazine and pipeliner CRM, and today I’m joined by Brandon vos, who is the director of training and operations at Black Swan group? How you doing Brandon I’m doing very well, I’m happy to be be here with you today great and where are you today Brandon, so I’m just outside the DC area and in College Park, I’m actually in my home office.
I got my dogs here and the office sleeping here next to me, excellent, excellent, that’s a good way to that’s a good way to start your day. Okay, so Brandon tell me a little bit about how you got into negotiations, and especially, I want you to talk about how you have taken a unique approach of adop: adapting the FBI, hostage, negotiation techniques to the corporate space, all right, yeah, very good.
So obviously you know through my father Chris boss and author, I never split the difference that being exposed to how he communicated with people and learned to communicate with people at a young, age and III have a sales background myself before I was working with Black Swan. I did I did retail sales for Macy’s and business business sales with Verizon and so in to apply it in that environment and then being able to grow within the black swan group.
And you know, and this speech can’t ask for a better mentor for sure and obviously for those of you who may not know you know and Brenda’s dad. You know Chris is a hostage negotiator, a long time working with the the FBI and, and so you decided to take that hostage. Negotiation and adapted so tell me about how you would adapt something like that, because, obviously there’s a little bit, the stakes are a little bit higher in hostage negotiation than in an average sales negotiation.
Right I mean you, you would think right. We think about how how the stakes are higher, because there’s lives on the line and something that Chris always likes to mention and the guys I’ve been introduced to through him. They talk about how they know for a fact that business people have dealt with more irate individuals, yelling and and storming out and and and causing a scene, and they ever had to deal with in hostage negotiation.
And I think really it starts with just the approach right. So tell me about that. So how do you? How do you go into negotiate because number, one there’s different types of negotiations and, obviously more than that there’s different people have different approaches to negotiation. So when you go into a negotiation, how do you? How do you start so you can set it up as effectively as possible? Well, the biggest thing is you know if there’s any negatives that might be present, you want to get those out of the way early and and in human nature we want to deny negatives.
You know we want to say things like. I don’t want you to think we’re. Our price is too high and you know I don’t want you to think that we’re jerks and I want you to feel like we let you down and those those are actually denials of negatives and that’s that’s. What inflame the situation and our approach is really to address those first and then once you’ve gotten past that point you build trust and rapport you get to the place where we call trust based influence.
You get there quickly by sounding the other side out. You know Stephen Covey, put it great and seek first to understand, and that gets you a really long way really fast right, and so so, when you were, when you were going to negotiation, how do you I mean? Often you know your negotiation, sometimes with more than one person. So how do you uncover what what roles they’re they’re playing and also what their style is, because, obviously you have to adapt it to the different people right right? Exactly we talked about the different negotiator types.
The assertive, the accommodator and the analyst and plainly put it’s it’s a fight, flight or or make friends, and when people are backed into a corner and they got real skin in the game, their default response is going to be one of those three things and, and That said, you got a handle each one, a little bit differently and and then in a team negotiation, you’re. Obviously there’s a high chance you’re going to have multiples of each type at the table.
You know two or three assertive x’ and an accommodator. It could be, it could be a mix, oh yeah, that’s a big part of it and, and one of the first ways to really start identifying. It is just simply how they approach the negotiation or do they do. They sit down and they’re somewhat standoffish and they look like they’re waiting to hear what you have to say do they come in and they guys they want to lay down the groundwork.
You know they got objectives, they want you to know. They come right at that, or do they seem much more like? I don’t want to say beating around the bush, but the type that’s you know. I really want to focus on how the last three months been for you right. I mean you know. We’ve been we’ve become aware of you, you know, why do our things work and you know so there are different types of conversations and you got ta with that.
Accordingly, your circumstance drives your strategy right. So let’s take the assertive right, because that’s the one that probably throws people the most right. You know the the other two were probably a little bit more at ease with, even though we have us need to have strategies for dealing with them. So how do you deal with the assertive baby, the PERT? You go into negotiations and immediately they’re.
You know they’re up and they’re in your face and they’re ready to get going yeah. I think that’s a great question because again it’s human nature. Whenever we imagine going to the table, we imagine that that assertive you know shark, like a tagging person, that’s going to corner us right and how do we defend ourselves right? How do how do we grapple with that? That type of individual and really those those those types of people haven’t, have a real, deep internal desire to make sure that you hear them, I mean really where they’re coming from subconsciously is I want to make sure that this person hears me and I’m going to Do whatever it takes to make it happen, and it’s going to start by me being very directing and coming at them like a freight train, mmhmm yeah, that’s an interesting point.
So so, obviously, then the key is to allow them to be heard and kind of draw out what it is. That’s that’s that they really want to say right. Well, that’s exactly at me and you put it a great way because you know our negotiation approach starts with allowing the other side to be heard and for all intents and purposes, this type of negotiator plays right into that very well, because that’s all they want to Do and so some of it is you got to put your own justifications aside right.
It’s you, you know you want to get to the table and say your own piece. You got to let that go, especially when you’re dealing with this with this type. The other thing is as soon as they feel that they’re understood their trust, for you automatically goes through the roof. I mean it’s you instantly become. I can do business with this person because I can tell they get what I see mm-hmm. So the interesting thing about that is obviously, if you break through that, the negotiations can often then move forward.
Are they at a pretty good pace right now, when you have the analyzer on the other side of the table right, okay, so not so confrontational! You know much lower key, but then the frustration it can be on your side right because you’re going, oh, my goodness, is this person ever going to move or they’re going to analyze this to death? Yes, yeah! That’s that’s it right and analysts will self admit that you know they.
They have a paralysis by too much analyzation right, they’re, just say the analysis, paralysis and so and and one of the big things to understand what this type of person is number one they’re very skeptical in nature right. You know they’re very, very slow to trust and they need silence. They need time. You know the the the thing that they hate the most is to make a snap decision mm-hmm and they look at time.
As you know, the best use of time is is as long as it takes to get it right right. You know we had, we were doing it Kris and I were doing it. Try my dad – and I were doing a training recently with it with a great group and and something that that someone in that group mentioned to us is. I need to make sure that I can live with this decision three to five years from there. You know. That’s that’s a huge part of their thought process going in like it’s and and and the emphasis that they put on that is more just based on the way that they approach the process in general.
So this is the challenge, for you, then, on the other side of the table, obviously is to give them the space to do their analysis, but obviously, at the same time you also want to move them forward right and let’s face it when you’re in says in Negotiations, silence and giving people time in space. It doesn’t always come naturally to you right. We have an aversion to the silence part right I mean we can have talk about something and then maybe you’re and analyzer.
You need a few moments to processes, but we hate silence right, that’s that’s it! It’s a human nature response. We want to feel silence and if there’s sounds we feel like. Maybe we did something wrong. We might have said the wrong thing and with this particular type they naturally need time to process, and so you know that’s it when we talk about different types dealing with each other right, the accommodator only uses silence to show anger right.
An accommodator is so focused on a relationship you’re only going to go silent on you when they’re when they’re mad at you they feel like. I have you pushed me too far. I can’t do this anymore, and so in dealing with an analyst they’re going to go silent anyway and for an accommodator it’s. What did I do wrong? How did why did I, you know? Why did I make them with drunk? Where did I screw this up and then that that can be really hard on the mind in the moment and so number one going in, knowing that the analyst is going to need their time to process you, you can’t push them that’ll, just cause them to dig Their heels, they dig their heels in more and then, of course, their emphasis on on data, and so analyst analysts don’t want to negotiate.
But they love to have dispassionate conversations about facts right, and so you can get to that very easily by using the skill that we refer to as labels, because another thing about them them being very skeptical. Naturally they’re skeptical of questions. They don’t like to answer questions fully and completely because they’re afraid they may give too much up so tell me about the labels piece, then yeah, so the the label simply put it it’s a quick way to execute a bit of tactical empathy as it were, and And it’s a it’s simply a verbal observation or a statement that starts with it seems like it sounds like when looks like, or it feels like tremendous amount of people.
We work with having I’ve gotten a long way with using things like it feels like and so foundationally in the in the hostage negotiation world. This skill was used to hit on emotions. Specifically, we all know we can’t avoid emotions in negotiation right, there’s no way around it. So a simple label is something like it seems like you’re angry. It seems like you’re, very hesitant. You know those can get you very far very quickly right, because what I like about that is you’re, not you’re, not making a definitive statement you’re just saying well, this is what it feels like.
I’m maybe I’m wrong or tell me how you actually feel so you’re, giving it a you’re giving it over to the other person to to express how they feel so. Tell me about the accommodator right because, like most people would say, oh I’ve got an accommodator in the negotiation, I’m SAS. So why is that not? Why is that not true? So there’s there’s a lot of reasons and, interestingly enough and my personal opinions, and when I like to talk about this with clients and and and when we’re coaching of the three types, I think the accommodator actually has the least amount to learn.
As far as an application of tactical empathy or emotional intelligence, because they’re naturally built that way, they’re naturally built to really actually care about. You know what what you think and how you feel about stuff and the flip side of that is they’re seen in society as pushovers right, because an accommodator can get carried away with caring about you so much that they compromise their own position to take care of.
You, and so you know they can get this reputation of being pushed around and really the the dangerous the dangerous negotiator is, is a natural accommodator that has really learned how to analyze and assert when they need to so those those can be, very especially when they Come from the accommodator side, naturally they haven’t had to learn but um, but yeah they’re, I mean very powerful. I mean I would always want an accommodator at the table with me.
You know if I’m going into a team negotiation, I’m going to want to have an accommodator as a second mover, every time without question yeah. So it seems at the end of the day that if two effective negotiations you either need to learn and be able to adapt these different types at the right time or if that is something maybe you’re, just an assertive person who can’t do it, then you bring In somebody who can complement you, that’s that’s a great point.
I mean that’s a great point. I mean they. They say: there’s lots of studies out there that, in order to have a good team, you got to have people that think differently right. You can’t have a team made up of people to think to say not going to accomplish as much and so yeah. It’s a great point, that’s a great point and as far as executing yes, you have to incorporate all three styles and to what you do.
There’s there’s some directions: you’re going to want to lean a little bit heavier than others right, you’re going to want to be in the accommodator set, or at least tone of voice. More often than not, but really the focus is, how do we see it in other people right going back to understanding and looking at it from their point of view, we’re caught up in how we’re executing sometimes that actually right, the muscle memory doesn’t kick in.
So we got to build that muscle memory and we see the assertive okay. I know I got to go in with mirrors. I’ve got to sound them out for 10 or 15 minutes, because they’re going to have things they need to say right is it’s an accommodator? They may promise me too much. You know I got ta focus on calibrated questions that really dig into implementation right. How is that going to work? How are you going to make sure that happens? How do we incorporate all these different mindsets into this decision-making process, and so you know that you got it with that right, a circumstance going to drive your strategy yeah, and so do you think that enough people put put enough thought into what they want out of A negotiation because other people just go in to negotiate and they think it’s about one thing only and that’s about getting the best price on one side of the table or getting the lowest spear lowering the price or higher in the whatever.
But people tend to micro focus on that one outcome: that’s it yeah! It’s a great term microfocus yeah! We get. We get tunnel vision when we think that it’s only about one thing and the the black swan group, I mean the the name comes from the idea of finding the black swan finding that the piece of information that, if uncovered, would completely change your outcome, and we Say there’s at least three to five of those in every interaction, so you’re going with the idea of sounding them out, but really it’s it’s kind of a selfish purpose of I’m here to be smarter.
There’s things, there’s information that you have that there’s no way! I can get it unless you tell me, so how do I put you in a place where you trust me enough probably be able to expose some of that stuff and then once we aren’t an iron that out it’s going to completely change our destination. So if I’m caught up in the destination ahead of time, I may miss an opportunity to bend up in an even better place.
Yeah and let’s face it like people. Can people can tell when you’re just trying to push them over the finish line and when they’re not ready to go and it and like anybody? If somebody pushes you, what do you do you start to dig your heels in yeah, yeah, again, human, it’s a human nature response like a you. You will be obstinate just to prove a point. Yeah right i-i’ll hurt me because I know it hurts you and that’s good enough, so, which is the opposite of a win-win and at the end of day, at the end of the day at your negotiation, you should really be looking for a win-win here right.
Well, I think it you know it’s it’s. It even goes beyond that, because you know when win can easily be interpreted as both sides felt like they lost, so it was probably a good deal, and actually there are people out there. You’ll find that’ll say things like that, and and really more so it’s you know. I think we like to look we like to look at it is how do we both prosper at it? How do we make? How do we go beyond like we made such a great deal that you want to recommend this to people in your network, because our deal was so seamless? This things went so well right.
How do how do we turn this one deal into all of a sudden? Now we got a community of individuals and those communities are out there. You know in pockets, we’re all doing business together and we’re slowly starting to take over the world right. How do you get to that point? Which then, obviously, if you go to a process like that and have that kind of outcomes and your chance of getting referrals and all of that go up right? Because people have a good, have a good feeling? That’s exactly what they they refer to, that right.
It’s like the Platinum level of business development and that’s referrals, word-of-mouth and and the more you create that it’s a snowball effect, perfect, listen, Branden! This has been fascinating and we’re bumping up against the end of our time. But before we go, can you tell everyone a little bit more about you about the Black Swan group and how they can learn more sure, very good, so our website is www.
Pevs.Com out into this month, but one one big way we keep in touch with people is Through our we clean newsletter that comes out on Tuesday mornings at about 9:00 a.M. Your local time, so you can sign up on the website or you can text FBI empathy. That’s all caps! Fbi, empathy, one word two, two, eight two, two eight and it’ll prompt you to your phone to to sign up quick and easy. That’s a great way to keep in touch with what we’re doing and things we’re exposing community to fantastic, listen Brenda.
This has been great, been a pleasure talking with you. My name is John golden from sirs pop online says magazine, pipeliner CRM SEO for another expert interview really soon.
I just want to show everyone my the knives I got so far and when the first – and I forgot was pretty much for father’s day at this year 2014, which is a was this tracker style from CF k cutlery. I got this for the old man for Father’s Day this year, 2014 wasn’t the first thing I forgot anyways, not by water, but I was bare with me or just going to be my first view.
The next knife I just got companies ago, which is the cfk dragon sea, sorry crkt, driving sir and staying super super, damn short and I got it because it’s currently getting it to like poop knives and – and sometimes I guess, sting sting cut me up pretty good – That could I could couldn’t stop with you anyway. Next up the S III with uh. This is a customized sheet supposed to go like I like to repel loop in the back.
So it’s supposed to stay like this and you just pull it out. Yes, but there’s pretty tough: this is a cult. Cole, 605 love this life and I already started using it. It’s a cleaner, just clean it up tonight quote: 605 g10. I lose I’m going to give me another one of those do that to my dad so swindle Kenyan swindle. This is a sec and clue manner got his knife, but I was kind of bummed out because it’s kind of small there’s a while, like small folders, because I feel like I couldn’t just snapped his right in half – I’m saying I’m just like.
I don’t know it. Just feels kind of delicate from another one. I thought you know it’s kind of too small about the size is a browning black label. Tato style blade, pretty sharp it’s a nice time. I like it. The only thing is just kind of like a pocket knife. Another thing I guess, boker automatic this it’s hard over – have one discontinued Smith, the Wesen SWAT to a charade; 306 tanto blade, it’s not the one.
I just got this yesterday. This is a crucial to like I said these small knives. These small blazes. Just I mean Oh edges, if I just try, I think I’ll, just crack that thing right enough discontinued, Marco law dog, this is small. Yet I really love this knife because, as a clip – and I could be able to clip this onto the you know the back my belt or that’s my boo – I got it mainly for the boot loop i’ll use everybody.
You know you know I just. I really liked his knife to full tank and it’s my perfect this I know I will break you out Marco law dog and this nice in particular. I thought I had a one-of-a-kind there’s a new brand l called elite tactical us, marina elite, tactical and uh. His life, I swear, I was so happy when I got it because I thought it was a one-of-a-kind knife turns out a few days later found out a charade had the same exact, same exact knife.
All the things I said to read on it on the head of g10 handle general, could please uh. It was made of China. The charade was made in China, assuming us from the same Factory. If anyone could just you know, give me a little insight on that. I appreciate it and then asked, but not least, let’s continue let the Western HR tube one boot knife, I’m sorry all right there. This thing is, this thing is pretty heavy man, and I really love these handles hurts makes it feel more ergonomic that dragon sharper better handling seriously.
I think I go to the bedroom. Stan was just kind of crazy, sharp man. They would not stop bleeding anyway. Their goal is my current life collection that I would want to show you guys. Please somebody give me some feedback on this as to why why is there the same kind of knives just with a different brand different name thanks? There’s a choice: huh
Knives and daggers are awesome! Plain and simple, right? Let me say, I enjoy my dagger collection with a little music playing in the background.
Now somebody asked on one of my previous articles. They asked about hey, we cover split testing, so I figured I kind of cover this in today’s article now, if you’re, like Jason, what the heck is split testing like what does that even mean? Basically, what it is is testing out two different variables in your marketing campaign: Okay, so that could be your whether you’re, using a landing page versus a leave form that could be on your ad you’re, using an image versus another image, or Maybe an image versus a Article or maybe, you’ve got some copy on one ad versus another copy, like you’re, just trying to test out two different things and See which one is going to convert better for you All right now.
The key thing that I would highly stress if you’re going through and especially if you’re brand new to Split testing, is only test one variable at a time Now. What does that mean? So if you’re going through it you’re testing out which landing page, looks better or works better, Okay, Only test out change out, maybe just the headline: Okay and then maybe in another test, you just change out the the call-to-action button Like what it actually says, really: click The call-to-action button then another time You can test out.
Maybe the button color or Something else, but you don’t want to test out too many variables at one time, because if you test out, let’s say on one page, You’ve got the headline and you’ve got kind of like your sand headlines. Centered called actions standard like bullet points and everything, But then you change everything on the next page. You don’t necessarily know like you. Don’t have like that That go to of that standard base of what you know, works Versus why if something else works better or not? Okay, so you want to go through and you want to have your standard chord like okay.
This is what I’m going to be working off of and then I’m going to change the headline see which headline works: better. Okay, this one works better. So I’m going to go switch it in here and change that out to my standard and then I’m going to test out the Call-to-action button see which one works better. Okay, this second one! It didn’t work that well, so I’m just going to keep with my standard and so that’s how you want to go through and do things so There’s a lot of different software’s.
You can go through and use as far as the landing page split testing, But this we’re to talk more about Facebook, advertising split testing. Let me show you guys how they’ve made it a lot simpler in the last couple of months to go through and split test. So Some different things that we can split test is our campaign objective, Whether we’re using link, clicks or website conversions. We can test off audiences, So one audience versus another audience and see which one really converts better.
We can test different ads like different ad creative. So if we want to see okay, Does this image work better than the other image or You know like this is creative versus this other creative or this, this image versus a article, So we can go through and test out a lot of these different things. So I just want to show you guys, really quick how to set this all up inside of the Facebook Ads manager And kind of some of these new updated things here.
So if we come over here to this green, Craig button I’ll go through create a new campaign and this one, let’s just keep it basic and easy, We’re just going to say the traffic campaign case. We want to send people to your blog to your landing page website, Whatever It might be. Okay, now legis. This is fairly new. This isn’t the last couple months, they’ve added this, but it says create a split test.
So it’s a B test, you’re creative Okay. So that’s the actual ad the placement, So is it going to show up in the news feed The right-hand column is going to show up on Instagram or in stories or where is it going to actually be shown the audience? So are you going to show it to people in Texas or California Or Florida, or it could be based off their interest or age groups or a lot of those other things or also delivery, Optimization? Okay, so that could be like clicks on the ad versus landing page views And so we’re going to like go through and cover a lot of this stuff.
So all we do is just click this on and we’re just going to say, traffic and we’ll just name. This, the demo okay, So now we’re going to hit continue. This is going to take us to the ad set level We’re actually going to dive through and hit a lot of these different things. So this is going to kind of cover some of the different split testing strategies and things that you can Kind of, learn and discover here.
So this is, you know, okay, you can go through and you know target different audiences. Those have a little walk through we’re. Not going to hit this right now because kind of already know what what’s saying right there But down here. This is where we’re going to choose the cases variable. What do you want to test out guys? Facebook they’ve made this so easy and they keep making things easier and easier, at least In my opinion, they kind of like walk you through step by step, So you come through and you say: okay, What do you want says like just really quick hitting this here? No audience overlap.
Your potential reach will be randomized and split amongst ad sets to ensure an accurate test. Okay, because they’re going to take a random portion of our people over here, random portion of people over here They kind of are similar and match. But it’s not like overlapping and so you’re going to get the best data possible Right, so we’re going to come over here. What do you want to test So creative, as we talked about before this? Is your actual app? Is it the image that you’re using a article Like? Are you using a carousel ad? Are you using what text are you using Delivery? Optimization, That’s more of like! Okay.
Are you you know going for link clicks? So if they click on the ad or landing page views, okay, so link clicks. There could be somebody that clicks on the ad and Then let’s say they’ve got bad cell service or just on their phone or something like that or the Wi-Fi is bad and it takes forever to load the page. And So they like exit out on the page before they actually even go through and see what the pages that counts as a link click, Whereas landing page views is somebody that is actually going to view the page.
That means a page loaded and they’ve actually seen your website. Okay, so audience right here, We’ve kind of talked about that and then placement So for this example, let’s just say We’ll, say well, sick placement for this one came and this works for all these different ones. So we come down here. Placement variable number one, Okay, so we could say hey automatic placements, which Automatic placements for Facebook What they want to do is they want to be able to show your ad on every location possible right Because really what’s happening with so many more people jumping on Facebook Is that newsfeed, Like the amount of people that are trying to go market on the newsfeed it’s going up, and so you know It’s supply and demand right, There’s only so much space on that newsfeed, so many users, and so it gets filled up.
So they want. You to advertise on Instagram on the right-hand column on the Marketplace on all these different locations. So maybe, for this one we’ll say add, say a we’re just going to leave it automatic placements and ad set B We’re going to actually test out something else. We’re going to come down here, We’re just going to do News feeds right here. The Facebook news feeds All right, so we’re going to test out Everything versus just the news feeds and then we can even add a testing here So like maybe want to go through and test the Instagram newsfeed versus the Facebook newsfeed versus everywhere.
So all we’re going to do is just click on test. Another ad set right here We come down here and instead of doing Facebook, We’ll just click on Instagram, So uncheck the stories and we’ll say the Instagram you see so now. We’ve got we’re going to measure out the histogram newsfeed versus the Facebook newsfeed versus on all Placements right, and so you can come over here and see like where our budget is going to be going.
Okay, 33 %. The budget is going to go towards ad set a 33 percent towards ad set B and 33 percent towards ad set C. Then we come down here and we’re just choosing our audience. Okay, Now the same thing works guys. If we were to come back over here and shit test out instead of placements, We want to test out audience right, we’re going to go through and we’ve got okay audience a who do you want to do maybe want to do a custom saved audience like Dallas, Texas, Fitness right Versus ad set B.
We want to do maybe real estate, Okay, so and obviously you want to probably split test those because we’re not really related, but you can see how you can easily go through and choose these different audiences where Facebook, the nice thing is they’ll they’ll, give a specific Amount of the budget to each one of these different audiences cuz, so back in the day, guys how this all worked is if you create an ad set and you would go through, and You have like three ads in the ad set.
Ok, Facebook and they’re, like first 24 hours, They would kind of just pick whatever ad was performing the best and they would just run with it. Okay, So you didn’t even know if, like maybe one of the two other ones, actually perform better than the one they picked, But they just didn’t really give you enough to run with. So what I did back in the day is, I only have one AD Per ad set. So if we’re come over here choosing more creative right here – Okay, I would just have one AD per ad set, But now it’s nice because they split it evenly.
Cuz then, after you, you can go through and you’re running your split test, you’re, seeing which one actually works, better you’re able to get a lot better idea of which one works the best and why it worked the best and they go through and Improve your advertising From there now, the reason why guys at today we’re doing all the split testing is the lower our cost per lead, lower our cost per click or cost per Engagement or cost per sale or conversion Whatever it is that we’re going for Alright.
So the creative same thing, if you’re doing this, we’re going to be actually hitting this later in the add section. Alright, so you go through, you create your normal audience. Okay, you set like okay. Where do you want to be placed and all this different stuff? And then you can say you know you want link, clicks, landing, page views. What do you want and then you would go and set a budget we hit continue And this is actually where we would set up the split test.
Ok, so add name. Ok, so a day right here We could even run it from different Facebook pages right. It’s like we wanted one from your Personal brand versus one from your company’s brand and then we can say hey. Maybe this one. We want to do an image, Whereas down here or we got to go over here to add B Okay, we would maybe want to try out a article Okay, So we can see like which one works better, Which one gets us the best Bang for our buck, Because it’s all, obviously all about return on our ad spend, So some people will go and spell that out.
Roas return on adspend, So ROI return on investment right, and so That’s kind of the key goal of why I want to go through and set all this up. Okay, So anyway, guys, if you have any other questions, drop down a comment below, if you guys found this article helpful, is pretty self-explanatory From here as far as going through and setting up your ad like if you want to go through and choose an Instagram account.
Okay, this is the one I have Integrating here. You upload a article. You go through, throwing it URL to your website some text, all that stuff, But keep in mind guys only change out one thing. So if on add, B you’re doing a article versus add a you’re doing An image, you want to make sure that this text is all exactly the same. Okay, You want to make sure your call-to-action bowl says, learn more.
You want to make sure that is all Exactly the same as well. You want to make sure it’s setting to the same exact landing page, Because you really want to get a good idea of. Is it the ad that we’re testing out right here, Or maybe you found an ad that works really well, And so you want to test out the landing page like? Is it the headline of a landing page, the call-to-action, the colors? The aim, Like the background, like what is it that really we want to go through and test.
Okay. Now, in my personal experience, The simpler the landing pages, the better just like playing back background of white, Very clear text, just very simple page – that loads, quick and I’ll, get you the right information. That’s what’s I’ve seen his work best So anyway, guys and also, if you guys, want my facebook ads mini course, I’m going to add a link down in the description as well to that Facebook guys mini course and walk you through the Facebook guys manager.
How does have the Facebook pixels? Obviously you got this article right here which helps you with split testing, but will give you a whole rundown of how to set up these ads, like the pros cons of doing different things and just kind of give you a little behind-the-scenes look of my business of What I do and Anyway so hopefully that’s helpful. You guys found this article helpful, Go ahead and give it a thumbs up.
I would greatly appreciate that also drop a comment down below. Let me know what you think And if you guys are brand here brand new here, make sure you guys subscribe to blog cuz. We try to launch the new articles every single week and help you generate more leads, make More money and grow your business So make sure you guys subscribe And with that said guys, I will see you all in the next article.
Looking for a company that will have your back? Check out the video below:
As you see, I have a big old erin condren box in front of me. We are going to be doing a first impressions on some of the things that are inside here, so I’m very excited to get started shout out to the Erin Condren team for sending me all the goodies that are inside of here today. We’re going to be talking mainly about the Erin Condren academic planner.
Things have changed a sense last year and I actually did a review and first impressions on the one last year. I believe it was, and I will link that up in a card for you guys, but let’s get this big box out of the way and then we’ll move on from there. This was in the bottom of the box. I don’t know what this is for, but oh you know what I do know what this is for we’re going to just leave that right there so anyways.
First things: first, when you get your lovely box from Erin Condren, they always have a little postcard. That has a really nice quote on it, and it says whatever you are be a good one and then my favorite thing is these little guys. They are really nice gift label tags or just anything tags it always says enjoy they usually are these like scalloped adhesive stickers? Well, clearly, stickers are adhesive Emily, oh man, it says to and from I’ve used these before, for giving away like candy or baked goods to like co-workers, our neighbors or friends, or something like that and just put it on like a little cell, Oh bag.
I love these. I think these are awesome and that it comes wrapped in a navy tissue paper and has the signature Erin Condren enjoy on the side here. So let’s open this guy up – and I don’t really talk about this too often but like I got ta say I love their packaging just because I have rarely gotten anything – that’s been damaged if you guys are interested in my Erin Condren playlist I’ll link it up In a card and down below for you guys very rarely do I get anything that’s actually damaged because they have such nice like packing on their stuff.
So anyway, this is all the good stuff. So let me take all this like packaging away and then we’ll talk about it. Alright, so I want to talk about everything at one by one and then we’ll get to the planner at the very end. These are the designer note card set they’re fifty aligned, three by five and note cards with a binder ring, which is this bad boy right here, and I did see some people on the interwebs talk about these and I thought these are just really unique and neat.
So it has the woven, wonder pattern, and this is one of those like erasable things like you, can use one of those markers on here and then on. The backside, there’s also like aligned, but it’s like a laminated one. So that’s really cool and then there’s also a back as well, and then you’ve got all your note cards and they all have the hole punch in them, which is pretty unique and neat. And I really really like that, and then you can just put this all together.
If I can do it right there we go. I need a little strength in the morning. I haven’t had my like caffeination yet and there you go, that’s what it looks like. So you can take notes if you’re doing a speech or, if you’re just you know wanting to take notes on a certain topic or subject or something. But you know I feel like this would be good, even if you aren’t a student and next off. I got these.
I have been hearing lots of things about them. I wanted to see them in person they’re the 12-page flags. They are all different colors and they have a little asterisk on them. I kind of was in the same boat of everyone else, where I really hoped that these would be like several of them and one like they’re, very, very, like I don’t know thick, isn’t the right thick is the right word, but they’re very glossy they’re, like a Permanent adhesive, I really wish that these were like the removable adhesive ones that, like you, know, 3m makes and stuff, because I think that would be amazing because I use those all the time.
But I mean these are really cool, just because I love the Erin Condren little asterisks as well as I love their colorway. So I’m not sure what I’m going to be using these for, but I think I will have some sort of project that will come up and well. I will use these, but again, I wanted to see them in person, and I just thought that I could use them in some way in all my planning systems. Next up is this snap-in dashboard.
That also has the woven, wonder, pattern on it and it has in foiled top priorities and then like a little checklist and then I have and then a little checklist down here and then let me open this up because there’s always fun things on the back, usually And then, let’s see yeah on the back side, it’s got Monday through Sunday, so you could put in like a meal plan or two dues or anything like that.
Also with that woven wonder pattern, which is like one of my favorite things now and of course no Erin Condren box would be it complete without sticky note, so I thought that this would be great to put in this box just because I always am running low On these sticky notes, for whatever reason I got to say, I’ve had a lot of questions on my Instagram and on my facebook as to the adhesiveness of some of the ones in the years past.
I hear you, but these ones, the new ones, the woven wonder and the teacher ones that I have sitting over here right now. These are not part of this haul, but I do have them sitting over here. These have a great adhesive stickiness to them. They don’t leave a film on your page, at least what I have noticed with the ones that I’ve gotten, but they don’t like curl up as much these ones, the new ones.
So I think that they improved some of their adhesives. I’m very very excited about that. So I just keep buying the same patterns like over and over and over and over, but I just absolutely love this pattern anyway, and I really like all of the different sizes and shapes of these notes. Next up is this designer sticker book. I know if you guys have been reading me for a little while you have seen this in a couple of months back, but I did decide to get a new one.
It’s got lots of different stickers sheets and it’s got like transparent stickers and just like regular stickers too, which I absolutely love. But this is the new sticker book for this year. The 2018-2019 season, so I’m very, very excited about this and link will be below to all the products that I’m talking about. And lastly, let’s talk about this little bundle set before we get into the planner.
This was, I think it was like called, maybe like the writing, utensil bundle. Actually, let me look it up, because you know I’m not good at things sometimes. Ah, here it is it’s the writing, essentials bundle and, as of me filming this, this is on sale for $ 25. You do get a little bit of a discount when you buy some of the bundles. So if you actually search like erin condren and like the sale tab, there’s a bunch of different bundles available.
Alright, so here are all the things that are in writing essentials bundle. This is what I was kind of talking about. These wet erase markers you could put on here and then, when they dry down, they don’t come off, but then you can just take like a little baby, wipe or actually just throw it under water and it’ll all come off with pretty good ease. But I love these things and these are the fine tip ones they do also have like thicker tipped ones.
I believe I’m not sure if they’re still in their website, but I know they’ve had them in years past these. As you know, I absolutely love the dual tip markers, I’m a fan of all of them, but I thought hey. Why not get some of these as well, I’m always looking for a black or a blue. You know what I mean. We’re always looking for that. Also this pencil set – I have never had this particular pencil set before, but it has lots of different things in here.
I think I’ve gotten some pencils in years past from like some of the seasonal surprise boxes, but I don’t think I’ve ever had these particular ones. So it’s got some of the mid-century circles. Oh they already come sharpened, for you that’s kind of cool, so it’s got two mid-century circles, one’s a watercolor and then it has some of the metallic dots. So the pink one has rose gold. The teal one has gold and this purple one has silver and then like up at the top next to their eraser.
It has like the same kind of metallic that it coordinates with so very cool and they’re, just six of them, which I live and then really the reason I wanted this is. I wanted these highlighters. I’ve never had highlighters from Erin Condren before, and I thought you know what I think it’s time to finally do this. I know they’ve had them on there like website for ever, but I’ve just never used them.
I think you know it was just. It was time guys it was finally time to do it, so let’s try it with some Erin Condren paper. I just have this sitting here. This is not part of the hall, but oh that writes nicely. They like feel they feel nice in your hand too. I was kind of worried that they’d be like a little too bulky. You know some highlighters are just like a little too thick, but these feels really nice yeah yep.
I like those those are nice. Oh, I almost forgot to mention these. These are the colorful monthly adhesive tabs. I did get these separately, but they do have like a rose gold like January February March April May June July. You know all that good stuff, because the planner that I received is not tabbed. So I thought that this would be something that I could put on the planner all right. So here is the planner.
It also comes with these colorful date, dots from Erin Condren. This is an undated planner, so they do include this typically with your purchase. I believe that this always comes with it. Don’t quote me on it, but I’m pretty sure it does the undated Nastase it flexible. So you can start and stop your planner at any time. So big changes for this year, if you guys readed my other article, that I linked up in a card earlier, you would have noticed that the other one was bound and what that means is.
It was like a not a hardbound, but it was like a soft bound. It did not have the coil, so it was a little bit different and it also was not as thick, which I am very excited to see. What’s in the guts, so it comes with a coil which is fabulous. These are 7 by 9. They fit the regular 7 by 9 covers. I chose the woven wonder pattern in the white background. I didn’t do any personalization, because I wasn’t a how-to percent sure what I was going to do with this or if I was going to gift this to somebody I wasn’t a hundred percent sure.
So I thought you know what I’m totally down with the woven Wonder. So let’s get the white one, because I love the way that this looks also to let you know that these planners start at $ 35. There is some other detailed customization that you can do, that is additional, but these are $ 35 and when you open this up on the back side is also an opportunity for the wet erase markers to kind of put in a list or something like that.
And then, on the right hand, side it says academic planner, your name school and year, and this is a 12 month planner. I believe that the previous ones that they had were only six months. If I remember right but yeah, I think this looks really nice and the paper quality is the same as the red planners so who have a regular planner. It’s that same mohawk paper that they released last season. So like 2017 2018.
And then, when you open it up, you get right into stuff, so the first page here is projects and exams. Your description, your class, the details, the deadlines, important dates and then there’s like a little check for complete, and that is very satisfying. I think so. There’s three on each page and let’s see there’s a bunch of pages in here all right, so there’s a whole bunch of these. So if you’ve got projects and exams and things you need to study for there’s a bunch of pages and then on this page here.
On the left hand, side is just a nice blank notes, pages and or notes pages. This notes page and then on the right-hand side says what you seek is seeking you and then you get into your first month. This is where your colorful date dots come into. Play so you can write up here what month it is and then also put in your date thoughts. Also, if you don’t like the date dots, you can also just write it in too it’s just kind of up to you and then once you decide what month, this will be so say it’s really an academic year for you and you want to maybe start it In August or September, depending on when your school starts, you could grab one of these little adhesive monthly tabs and put in the coordinating tab on this page.
So then, you knew kind of you know what was going on. So this is very very similar to the Erin Condren life planner, as well as the Erin Condren deluxe monthly planner. However, the only real difference is that at the bottom here there is no coordinating month before the next month because it’s undated, so let’s flip through and see okay perfect. So this is the week of and then you can write whatever you want and then Monday through Friday, in full box form and it has Monday.
And then you know like a smaller box, a bigger box and then to do checklist. And then Saturday and Sunday is a little bit smaller because they all fit on one line down here. That makes sense, so you’ve got one two three four five weeks and then you’ve got two notes: pages that are in the lined and then two more and another one so yeah and then you’re into the next month. So every month it looks like is like that.
So, let’s get into when things change, let’s see, let’s see, alright, I’m almost at the back of the planner. Let’s see, I don’t know if there’s anything extra back here, I don’t think there is. That’s alright, though, cool alright, so I’m at the very back of the planner now after the twelve months and then on the back side over here, it says, arriving at one goal is the start of another and it has some info about Erin Condren.
Oh, this is really cool, so it’s got one sticker sheet back here and it says exam midterm test quiz read paper: do study group study no class and vacation. Then it has some other blank event stickers as well for you and then after this is another one of those covers on the inside. You could use those wet erase markers as well and then on the back. Is my nice little woven wonder pattern so that is a peek inside of the new academic planner for 2018 2019.
It again is undated with no tabs, but I kind of like that idea just because it gives you a lot more flexibility to start and stop your planner whenever you’d like, and I just think this is a really great idea for students out there or anyone that Really likes this particular set up, it could be good for and then also if somebody wants to use this for work, I mean it’s got. You know the week of and then some kind of tasking things and then to do is.
I think this would be great for work as well. I mentioned that in my teacher lesson, planner review – that’s a bigger planner than this – it’s like literally bigger, but that one was a great setup for that as well. But you know this would be wonderful for work projects or work things, and things like that that you want to keep track of as well, if you’re not into any of the Erin Condren life planner layout options, and it’s got lots of notes pages.
So if you have meetings or conferences or things like that, you could take notes – and you know do all that stuff, but yeah I mean. I just think this is a really really neat planner, I’m so glad that they put 12 months in there now rather than six months. But what do you guys think of the planner? I would love to know in the comment down below, but that is going to be it for me today. I thank you guys so much for hanging out with me if you’re interested in anything from Erin Condren, the links are down below for y’all.
Thank you. So much for reading – and I will see y’all in the next one bye guys well folks – is time to kick it old school
So one such tool to use is the keyword, planner and it’s absolutely brilliant – to find the right words to help with my google ranking for my articles. So let’s go into the google adwords account. Then you can see the address up here in the address bar here. I’ll highlight that in blue and i’ll click into the blue button over here to sign into my AdWords account, I’m the tool that I’m looking for it will be under tools and it’s called keyword planner.
So as the screen loads there, it is tools, click on that go to keyword, planner and from here I can now type in some of the words that I think will be good for my keywords. So, let’s try this option here, search for new keyword, I’ll type in retro cycle, Jersey and the reason why I’m doing that, because I cell cycle jerseys – and I want to do – I want to know where the retro or vintage is more popular to use.
So I’m going to now click on the get ideas button and then I’m going to click on the tab, keyword, ideas and hopefully you’ll see that retro actually features quite highly up here. I’ve got 1600 and vintage, interestingly, is not as widely used. So what I’m learning from this very brief exercise is the use of retro is more popular than the use of vintage, so that will allow me then, to determine what keywords that I can use in my article or ebay listing titles.
Very simple: it’s free! It’s worth doing, I hope this helps you. My name is Gareth kentish and thanks again for reading
Now, who is TJ Chapman he’s Bo, be his manager truck pickles manager guy super experienced. You got ta, listen to this guy in his wisdom or in this article right here. It’s something that is really a lot deeper than a lot of artists realized, and I swear if you reprogram this about how you think about your marketing as an artist.
You will find far more success, because this one thing honestly has the power to in an artist career before they ever have a real shine, and it’s funny it’s funny to me how many artists feel like advertising is cheating. They want to be organic and advertising isn’t organic. What you crazy on man, you think Apple says there when they drop new, damn iPhone all every brand. You think you think of Atlantic says that with cardi B know they put millions of dollars into the marketing to make sure they put it in front of everybody yep.
You know, but you have to put in front of people, so they can see it in the first place to make that decision, whether or not they want to listen yep, and they it just trips me out how they they feel like is cheating or or it’s Not right and man that is business 101. At the end of the day, you have to figure out which of music, how you going first off, you got to find a place for it to live number two.
You got to figure out how you going to give it like, and I can’t tell you none of that for sure. I’m going to shoot at all these methods to try to find the right one and if all of them work or whatever that’s the more the merrier, but I’m not limiting my odds. You know in breaking this record, I’m going to try to expose it every way possible, I’m going to use all the methods that I told you to make sure I expose it to people till I find something to catch, and this record actually gets life.
It’s weird that in the marketplace today is there’s this big pushback or desire to be organic, as if it makes you look right and I don’t and organic and marketing don’t necessarily go in and it has to be artificial. I don’t care if you didn’t pay any money, but I axed you. The fact I asked you to listen to my song personally is me putting in some artificial effort to get you to listen, but you want to you want to start or spark some organic.
That’s what you want your artificial marketing to do, but you got ta, get like that ball rolling and, like you, have there’s so many people that are like I’ll do a article about an artist on blog, for example, and someone might be like, oh man, this is Fake or their industry plan, or they paid already had money, and it’s like you’re talking about them for the methods they use, but they’re hauling their where you want to get like so try to use those methods as opposed to understand, but they did killing themselves up For sure alright, so you might have heard the point you might get the point, but I have to expand on this conversation because, honestly, I don’t think artists understand the gravity of what this is rooted in.
First and foremost, you have to consider that it’s been marketed to artists for years. This whole idea of the starving artists that used to be a real thing that signify purity artists actually took pride in being a starving artist. But do you know why artists were starving because the record labels were taking their money? Somebody was making money off of the artist and then the other artist which is being sold the dream.
So you have to struggle and hustle to even get in a position to get your money taken. That’s been pushed and pushed on artists for a long time now, and there’s still some remnants of that stuff left over to the point where you have this weird classism and artistry, where artists tried to downgrade and discredit people who aren’t moving with a starving artist. Mentality of this just happens. For me it was super organic.
I didn’t use a is mine and infrastructure and way of going about things to boost my career. So, even though you might not have that in all aspects, there might be small subjects where you’re thinking about it. That way, because at the end of the day, when you’re complaining about these other people, it does nothing but make you sound like a loser. And why do I say it like that? Because I think that’s the only way to drive through the point that y’all are playing the same game so to speak, really you’re playing your own game, but everybody is playing this music game in the artist space right.
Well, if that’s true, just like any article game, there’s people who have strengths and weaknesses right, you might have a hundred on power but 50 on speed and something notes on the agility that you might have certain weapons. It’s the same thing. Everybody has different advantages. You might have more time to spend or waste there’s certain things that people have and some people is there certain things.
Other people don’t at the end of the day, there’s the things you have and the things that you don’t have. But when you work through those certain levels of the game, you’re, either losing or you’re winning and various parts of the game you get to the big boss and hey, they have all these different powers that you will have and you either beat them or you lose. You have to make the most out of what you have, because you wouldn’t be complaining if you had the money, if you had a Rich Dad or if you had a big investor, if you had some of these other situations, you’re not going to be saying: hey Yeah, I got a million dollars in the bank, but I’m not going to use it, so I can keep it real.
That’s stupid. First of all, like money does not guarantee success in the game. Connections, do not even guarantee success in the game, so you really playing yourself if you allow yourself to get continue having that narrative out there you’re just allowing that to exist because it makes you feel better. Since I don’t have that, then I can get this. That’s the only reason they have that, and I don’t but again the truth is that’s not the only differentiator it isn’t, because there’s so many rich parents, or so many successful artists that have kids that are nowhere near as big as some of these other artists right.
How many artists are as big as Chris Brown are as big as Drake or as big as chance to rapper are as big-ass Taylor Swift, Beyonce, not to say that these people didn’t have certain connections at certain points of their career, but for the most part, most Of these people started outside of the industry and worked their way up, but there’s so many people with kids that are legends in the game that are not doing it.
Big. No one wants to listen to their music, they have connections, but nobody cares about their money. They’re still not going to the shows, a girls are telling me the other day out. She just went to this show of a girl who has 1.2 million followers on Instagram and the person inside to a legend in the game, and I’m not even talking about old school old school legend. I’m talking about the legend still has high cultural impact today, but the girl didn’t have like 50 people at her show, stop looking at people and say: oh of course they made it because they got a lot of money.
The money does not guarantee the success which brings me back to the fact this whole organic thing as well. It’s something that you guys have to get your mind off of this whole idea. If you’re going to market, if you’re working on marketing right now, then it’s not organic. If you pay for one post to be posted by the influencer you’re already doing something, that’s not organic! By that type of definition, your whole marketing initiative is to do as many artificial things as possible that will bring attention to your product and hope that your product is quality enough, that it sparks and creates organic traffic.
Anybody else who just having to blow up and they didn’t know what was happening. Yeah those people are out there. They did just go viral, but that’s a look at a car. That’s to draw the cars it’s not because they were better than somebody else. That’s just good timing, there’s a lot of people who can sing well right. Well, all these things, but they didn’t post it on the platform and didn’t get seen by certain people, and it didn’t go viral and keep in mind whenever a new platform ages.
It will be harder and harder to be organic if you’re, five six seven years into Instagram and posting there’s not going to be that much organic growth and help because the platform’s build their technology against it they’re different now, and that goes for any other platform. If you get on there early, yes, you might find some good organic growth, but the chances of that go down and down and down every single month of platform ages.
That’s just how it goes, I’m not going to get into all the particular reasons. I just need. You guys to realize is: there is no dishonor in building an audience from paid traffic. If this is a fan base, you have fans, that’s all that matters. It’s not smart, just to be spending money and then people don’t come in to fans. That’s why we talk about strategy and how to do things right, but if you get the end result then great, because there’s a lot of people out there spending the money way more money than you can even imagine and still not getting the result.
The link to my full interview of TJ’s deejays will be in a description below once that interview is dropped. That link will become active and other than that. If you like, this article, go ahead and like button, if you liked it might as well share it and if you’re not subscribed, you know what to do. He dares subscribe. You
So today we’re going to talk about the copywriting different types of copywriting jobs available, hi copywriting is highest pay highest. Paying job then how I came across cooperative so basically well, then, what is the difference between the copywriting and corner writing? So copywriting is business lee.
If you consider any type of business, every business needs a copywriter. I mean this is one of the thing that cannot be made into automated, or you cannot just to copy from some awesome or the sources and directly put into your website. You need a specific or you need a copywriter and if you’re thinking about to start in the copywriting, then this article is going to helpful, for you consider any business, mind, consider any email list consider and the self self self sense page or consider any product on The amazon or consider product any product, digital product, they all need a copywriter, and if you take, if cooperating in it is it is, if you want to describe, then it is something that you sell, through only words like you cannot directly say that okay, this is My product, by no one go, no one is going to buy it.
You have to understand the psychology, you understand the mindset, and this is what what copyrighted to so. Copyright is, basically, whatever you see on the sales page or whatever you so see on the website. So before purchasing you, you before you purchase anything, you see something written that so all these come under the copywriting. So there is different. I population available in the copywriting whether it is personal, personal branding, personal finance, medical engineering, a lot of different types of jobs available in the copywriting.
You know one of the best thing about copywriting. Is you don’t need any equipment, like literally you just need a lot of an internet in the laptop? You just need only your word file or Word document fight. You don’t need a article, editing, software or audio editing software or any Photoshop application. You just need word document, that’s what all need for the copyright. This is the reason you can think about the copywriting as your business as its don’t need any huge equipment, so you don’t need much enjoyment in it.
So next hope I come across cooperating. So there was a time when I was working with one of my international client and he used to sell the products, but he was directly selling. He was not understanding the customer behavior. Then I read about this and I started searching on it. Then I started experimenting with his email list. Then I started experimenting with his different types of products and to say literally blew up, and this is where I understood that copywriting is going to be the one of the important profit any of the business.
Whether you take a local business, whether you take a international business, all business need a copywriter and that’s when I started to understand the power of copywriting. It’s simply it’s simply. You have to sell through your words. I mean whatever you write there because of that you you product gets old. So this is why the copywriting is important in any of the business to start with the copywriter.
You don’t need expensive equipments. Also, you don’t need certificates from the big university. I mean there was a time that certificates were rather well. Now I don’t think any go to the any field certificates, how much valuable what matters is, how you bring the results or what you brings on the table. That’s what all three are you matters so in the copywriting? You don’t need any expensive course or any certificate from the Institute.
You just need a passion for writing. Then, when you, when you come across the passion for you and you understand, okay, you can start writing. Then you don’t need like there are the free tools available. You can learn from that. So when you, if you have passion of writing, then you can definitely think about copywriting for your business or copywriting as a freelancer or computer to sell your services as a copywriter.
So when you understand computer, you just have to understand some basic things like strategy: how to that even emails at ko sequence, whatever to write in the emails or what should be the tactics to used on the self itself cells page to sell any of the product. You just have to understand the psychology. Let’s talk about the psychology understand that psychology plays a very important role in any business.
If you understand in the customer really really well, then literally, you can manipulate your whole business to the next level, like. I personally believe that almost 70 to 80 percent rule like it by the psychology, if you understand really good, that, how is your end customer working? What is your thoughts process of your end customer? Then you literally, you can nail any business, whether it’s your online business or physical business or whatever business you have.
You can nail it just by understanding the human behavior so start understanding all this factor, then you just have to learn little bit of strategies. Little bit of tech stick that works in the copywriter. Then you are all set to start your copywriting business. The next part is building your portfolio. Unless and until you have a portfolio or a website, the no one will know you. No one will know you.
Obviously, if you don’t have online places, go on social media be active, whether it’s Facebook, Linkedin Instagram or any other website, where terminal with any other website. You want to go, go and be active. Talk about your things, talk about your business and less until people know about you there you never take any action or they will never take any services from you. So you have to start building your portfolio, whether it’s or whether it’s in PDF or whether it’s on your website or social media and so broad feel like if, if any author comes to my social media, social media accounts, they know that I do book review.
So they directly, they directly become my clients. So this is how I leveraged my social media to a business spot. So you have to understand if you want to get started with the copywriting, your content or your social media should be leveraged around those topics that any client indirectly comes to your stay social media. Then they will know okay. This is the right kind of that. I need for my business so start building your portfolio start building your website and initially it’s not necessary to have a website.
But you need a social media presence where you talk about all these tactics or the strategies or you are as a copywriter, don’t directly sell or don’t never ask that I am a copywriter. Give me a job. This is the one of the like one of the silly mistake, any freelance or duty you when I see a lot of freelance of that directly say that I am a feel, so I want a job I mean no one is going to give you a job Directly by this, you have to understand the psychology of the end customer, whether it’s your client or if it is your customer.
If I were that guy, I will never sell all. I will never services sell my directly services to anyone. I will rather all the benefits around it and automatically that customer or the class other that stranger comes to become certain clients. So I understand all those things and start building your portfolio. You are starting. Obviously you have to work for free. If you don’t have experience, but when you get some kind of experience, you can start charging from the basic, but see copywriting is something that is in the return from and no one can know any much.
They don’t know any automated. We cannot replace this. So, even if, after five or ten years, if everything also becomes the automated copywriting cannot be become active automated because psychology changes every 10 years or every decades psychologist changes new as a new generation comes, they tends to have a different type of psychological than the previous One so understanding those type of psychology or the customer and the copywriting business changes.
So this is something you can leverage for a longer time. If you are really interested in the writing, you can think about it. You can start working on it. So after that start writing your own sales page, like you, have to sell yourself but not directly ads are selling, or you cannot say that I feel that this is my service entities. You have to understand how to write yourself page sales page. I mean start.
Writing your own self space that, if you, if that’s a sales page ads as read by someone else, they can directly hire. You now think about the different type of perspective, think about the different type of human behavior and start working on your own self space that how, in the customer or in client, will look at yourself page and they will hire you think about all this factor and Start working on simply so, ok, you must think you may say that sales job I don’t want to go into send so believe me says, is the skills that you have to learn, whether you are a marketer, whether you are a freelancer, whether you are a copywriter, Whether you are a businessman whether you want to start your own business, sell skills need to build an it’s very simple, whether you apply for the job you have to sell yourself.
Whether you apply for any Institute you have to sell yourself understand self sells is a one of the important storm in any type of the business and in copywriting. This is the one of the important type. Unless you understand selling selling prospect, you will never sell any product to anyone, so this is all set. I guess I have covered almost all the things like first understand the copywriting then start working on the copywriting next experiment with the copywriting then get works like when you work for free, get them testimonials, get a article testimonial or written testimonial from them, and you can Show it in your portfolio or you can show it in a website after that experiment to a lot of things understand different types of perspective, then build your own sales page or the portfolio.
So you can show to your custom show to your clients and, after that, almost all the things I have covered in the copywriting. If you want to get started with the copper ending hit, hit a comment and hit a like button and put a comment that if you wanted to work with this field, then I might make another 3-4 article series on this, because I already doing it. I know that what benefits it, how to convert your future son to benefit – and there are some tactics and strategies that that works for me, that might work for you.
I was because this is not a saturated phase also have made. There are others jobs also that if you are not into copywriting there, I have made a different article that I used to being jobs that you can think about it. Like. I have shared everything in that previous article. You can go read that article. You will have understanding what type of job jobs in 21 century you can do or you can get highly paid so with that cell.
Thank you all so much and see you in the next article
So recently, if I take an interest to sort of like figuring out a different technique on how to create mask a logo designs, as there is millions and millions out there, I’m sure, and if your mascot designer that I’m sure you go, you also have your own Current style to it, so I usually always, I think, the past two articles on how we’re like Symetra designs – and you know pretty much how to sketch and stuff like that.
So, of course, today’s article cheat, I’m just you – have a sketch and pretty much illustrate your mascot designs in like three simple, easy shapes, and I believe this way of processing it or like understanding your like sort of introducing you to mask a design mask out low Designs, if you choose to you, know kind of forward yourself into that, you know kind of category of design. It’s really really crucial for you to really figure out all these different techniques, because it’ll really help you like settle with your spouse.
So i’ma teach you guys that today so of course have a song with a sketch and I’ll throw the sketch into illustrator and it’ll. Really quickly illustrate it and I have to be really fun very simple, so hope you guys enjoy and let’s get this frickin thing going so, of course, to like on the article because a secret down below which I’m not sure some be yet. But maybe a know me I’ll figure it out when it’s time so whole thing is, do enjoy and, of course, if you guys want more tutorials, please just let me know leave a like on the article and all that cool stuff and yeah.
Let’s just get it just just get this thing done, alright, guys so pretty much myself with this sketch right. So I have a lion like roaring on my screen right now. I do also have this pre sketched out. So yes can just like sort of relax and understand where the I guess the direction is going, but I really want to show you guys really quickly what I’m looking for when I actually sketch out my mascot design.
So if we were to look at this, let’s say this: one entire shape right here was like number one, and then the next shape would be number two and then our next shape on the outside actually be number three. When it comes to how many shapes are there to kind of create your base to like creating an actual mascot design so right here, I’m looking at a picture and I’m just going to basically make sure I believe the most crucial thing about this.
If you trying to use a sort of technique, or even like like trying to figure out how to do a mascot, a logo design, try to make your, I guess you’re number three or Susan you’re number one shape is like, is, I guess, direct as possible to Make sure that it’s the animal that you choose so for me, I think starting off with the actual hair and the outside sort of like the easiest way for me to actually say that or to do that for, like the whole lion thing now, if I won, I probably had like went a little further out or whatever I put them more so kind of like a little stroke, pins or wherever you want to call them um just going to go ahead and just like so sketch this out now.
I already know, like I said I already have it planned out sketched already, but pretty much. I want to show you guys what I mean by sketching out a shape that kind of like make sure wars or make sure that you kind of have this like. How do you say this animal shaped out the way that you believe that animal looks on the outside, like if you were just thinking of a shadow for a shape for an animal? That’s pretty much! What you’re doing here and we’re just going to go ahead and move that up like this, we’ll move this like so, let’s just make that go all the way that way for now and then I’m using I’m moving my favor a lot.
I know, but I just won’t show you guys so this like black outline, is stroke. This will be one entire thing. That’s filled in so this just imagine this as if it was filled in all the way. So if you can imagine that you just know that this is going to be that black part, that’s on the outside number. Two right here will be whatever for that primary call that you choose to use, so this her to be the primary color.
But for me I just want to pretty much make sure make sure guys also use negative space in my pre sketch. You can see this little triangle here and if you see my picture that I have above or ever I have it in, like the article y’all. Probably you’ll see it somewhere arm. You see little triangle here, I’m going to use it as like a negative space sort of. So in my example, I can probably have right – or this is me in my sketch I’ll – have this like something like this like over here.
Then going up this way, I’m going to pretty much trace this. What I have over here again, so I’m making sure I keep this little like these little spiky things going on here, because that’s kind of illustrate – or I guess I would say – you’re you’re, pretty much matching that it’s pretty much hair right. So this is what I want to make sure I do. This little part will be his little ear. It’s pretty smaller.
It can be mess around with just we’re going to keep on going with. It, though, go ahead, and do something like this. Something like that and let’s just say we do something like this this time I don’t know we’ll figure that out when the time comes, but there we go right. So I basically did my little site, like my little sketch on the inside so, like I said guys, make sure you guys understand that the like the best and most like focus shape you should be focused on, would be number number one right.
The one that’s on the back and then pretty much it’s going to completely either make or break what you want to have so for me. I also usually do basket designs when I sketch them out. I was just like symmetrical thing where I have like that. The I go in the hair going or whatever and then like the nose or whatever it’s going on. I usually have that symmetrical, but symmetrical logos are not like. I want to stop doing those.
I want to sort of branch myself out or like learn more and like I said I found this like really cool little technique. I’ve seen people do it, I’m, like you know what like, why not give it a try, so pretty much what you do on the inside for that one like number two shape here. You just want to figure out like negative space like this right here is going to be his mouth areas, or your teeth will be and stuff like that on.
This is where his nose can be, if you even want to, would you put like a little triangle here as well, see like that’s where the nose is going to go, but this little negative space here is the nose is so space here, so the mouth and Teeth and so you just want to make sure you have that back shape and it really like generalizes, the actual animal that you choose right and then that’s for the eye. I’m going to go ahead and just say the generic sort of like circle shape whoa.
I’m sure you have this in Illustrator as well, but go some like this. Just something like that for now I’ll just say: that’s the eye. You can work with it for now. Let’s just let it go. Oh that’s the eye for now, but basically I want to let you guys know that is. It is almost. Is this easy right here to set yourself? Will you had a pre sketch like what did you do before that? I looked at the picture and I pretty much said exactly.
I pretty much is exactly the same thing. I didn’t take much time on the pre sketch at all. I started to make sure that I have a certain direction and also that you can see what I was talking about before. I even finished it so that right here this so just really really quickly like review it. This number one will be that one back shade. That’s going to be solid color, and it’s going to that. Your one base color shape that’s going to be on the outside right, and the number three like I said by the way, is basically that stroke is going to be on the outside.
Like so there’s going to be a stroke on the outside, it looks something like this right, something like that all right. Let’s just say this is the stroke and this stroke is that number that number three shapes or this stroke all the way around that number three shades that’ll, be that nice little gradient color, whatever the color you choose to be on the outside, and the number of Two here is that one shape, like I said I kind of defined like define.
Scuse me, the animal is well on the inside, so he was going to you. Don’t want have to fill the entire thing like, usually I would say to myself all right. I have to make sure I got to go outside here over here like trace all the way around, but if you just kind of focus on just the main parts, I guess to the actual mascot design itself, then you’re pretty much in there. So hopefully that makes you like it helps you understand just as much like I’m looking at the picture.
Right now is well. I probably like make this go out like this way more, but it’s all it’s all just like the sketch is not always going to be. What your outcomes going to be, obviously, like I myself, I’m a prime example of that, so this sketch it’s we’re going to change out. I’m probably going to make this like I’m going to actually put these in here, make those arrows come out more this way. I want this to come out more that way.
I want to actually, of course, fix this, of course fix my eye. We’re going to get smaller as well, probably small and push it up so use arrows. Use your sketch, however, just know that your sketch is not going to illustrate what your product is probably going to be. It can give you a generalized idea, because once you put everything in Illustrator and start going to smooth lines and sort of like what you’re looking for this will be totally easy.
And if I find this method, just really really cool. And this way of thinking about it just a lot easier. So hopefully I helped you guys out and like I guess, starting out you’re your mascot, because you might be like I feel like I can do this by. I just don’t know where to start. Hopefully, this will help you guys out, so I’m going to go ahead and take a picture of this, I’m going to email to myself and I’m going to throw it into illustrator and then we’re going to go from there.
So hope you guys enjoyed that and yeah see you in a second alright guys. So I went ahead and I threw in the sketch into illustrator. We are in illustrator CC 2017 and so pretty much I’m just going to go ahead and start this thing off. So, of course, we’re going to start off with a new layer and the first shape that we’re going to be focusing on is number one, the one that has little stripes through it, and I told you guys that was the back plate.
That was like the bones of the actual mascot, the bones. Really, I couldn’t think of any of the word. Okay, so just a quick little rundown, of course, I’m using the pen tool in order to create our nice paths. Now, if you guys don’t know, there’s a fill tap right and there is a stroke crown which is located right here. I have it turned off at the moment. Turn your stroke pack off. You only have to do.
Is choke pack stroke path off? Maybe just click on this little red line going through where it says, none that will turn it off and I’m going to also turn off my fill as well just for now, because I don’t need to see what’s in the inside eye thing like that, I see Well, I see which is just the stroke line right here right, so I’m going to go ahead like I said I focus on this number three or see me number one down here up here, no over here in this location, so I’m going to go ahead and Start pissing off right over here and we’re going to go ahead and is go for it.
So if you guys don’t know if click and drag will just give you guys neck so arch. So if I click once right, if I just click once it’s not going to give me any sort of twists or turns or shape like you know, I can’t actually turn the shape or curve the shape. So what I want to do is I want to click and I’m going to drag my mouse toward, like. I guess the bottle up to my mouse pad to give myself a nice curve that will curve me more to left hand side but also giving that nice sort of, like, I guess moon shapes kind of curve going on right.
So if you guys don’t know already, if you were to simply click on the anchor on your pen tool just like so it will create a new kind of anchor, which is basically, if I just want show you guys like wiggle. If I click over here, I’m trying to move this over here, this would have on a curb on this side, because this extended curve, this little anchor point here – is still a secondary sort of, I guess anchor, where it’s kind of showing you guys.
If I were to click over here, it would curve pretty much halfway through here as well right. So, as you can see, so I just click on the anchor. This will reset that, and I just click and drag again without the unnecessary curve on the outside or following these extended flights here. So I’m going to continue now going on and it’s going to continue doing the same exact thing. You know I have this there just like I’m sort of following my uh, my sketch a little bit, but I’m also following what I want to do as well.
Some like this, and I’m just going to make this one go in more because why not and I’ll make this come like that, and then I could do so break here and I believe this house is going to go like that. Yeah, okay and then we’ll do this one like this yep, okay and then this here, I’m going to bring it in like so, and also this curve right here is almost like a little S curve, so the others never s curves.
I was talking about that when I do like curves for like color correction stuff, like that so nigga s curve, i’ma click drag correct and if I just click right up here, this will give me a very, very simple S curve. That’s exactly what I want. So if you guys do not know already, if you extend this more over here, you would get more of a curve. So let’s say if my curve is like, oh like how like how you see it with a green line right now, I can extend that as well.
So if I click again right where I want to have that, I can even just hold alt ctrl click on this handle. Here I call the extended point: what it’s called handle shirt and I’m a click and just drag this back in toward the actual center path. Here or ZZ set our anchor here and I’ll. Give me my curve that I want back as well, so it’s very easy to make curves like that as well, so this curve right here, I’m going to simply actually I’ll do that what multiple just like! So I move this curve like that there we go and I give myself those nice little teeth now, I’m probably not going to be doing all the whole teeth thing anything like that, but I want to make sure you guys get the base.
I guess I guess the the basic of the thing shirt we’re going to go with that um we’re going to go ahead and just do something like this and then we’re going to go ahead and just come up here and I might actually start putting in some. Some little curves in because I don’t want to just have it very just bland like that on the top, so I’m going to go ahead, just add in my own little stuff. So I already told you guys the sketch is probably not going to be exactly how I want it to be, but this right here I’m going to go and just turn on my fill down and put this on a nice colored Levi how to color before right.
Here this nice little black here so I want to go in just add myself lay of nice little. You know two little spikes on top as well. Simplify you say imply hair there we go so right now at this very moment. The whole point of what I was saying before is number one, which is this first shape that we’re doing is to make sure you make this shape as memorable or Susie as memorable or as or as what is the word, I’m looking for as uh as accurate.
We’re just going to go accurate as the Amba you choose like me, like you, can see a line in here a little bit right. It’s not like a bunny, it isn’t like a bear. It kinda looks like a dragon’s the moment, but you add you get the the bare bones of what the shape course is with the animal you have with the shape so make sure this right here. The sketched out number one spot in the Sketchup. Excuse me number one shape.
This is the shape. This is the path that you want to make sure is perfect and great and good, because the inside can always be messed around with the outside. You want to make sure you have that sort of bear bone like base shape, so that’s that first part of the sketch. So if you want to down and put my sketch above this black path here sees me this black shape and there’s a low, my pasady on the sketch and there we go I’ll lock this back up just right again: okay, so now above my layer, three, which I’m going to call this number one.
This is the first shape line. It’s called a shape. Number one right, I’m going to make a new layer is going to be shape. Number two shape number two: that’s a dollar sign go boom, all right shape, number two. So the shape number two, like I said, is right here right. So this all this right here is shape number two. So I’m going to go ahead and start off rate here. I guess now we’re going to go for it so, like I said this is like a little ear now we can always go back and sort of mess around this and sort of fix things like I said this is just the sketch.
This is just your first attempt. You’ll have so many variations, and I got myself on my logo designs. I usually take maybe like three days on them – maybe a couple hours here, they’re on each day, just because I want to do it for like premium stuff like that. So I know it takes a long time to get that file perfect sort of like look that I’m looking for. Let’s see other one here and truthfully, it’s not like something that you can probably do in like one second, so understand that there is going to be a like a learning curve.
Scuse me, but it’s I swear to you. It’s not it’s not as hard as it might look and even like I’m saying this and I’m not the best myself. But I know in my heart that I’m going to get good as long as I keep trying right. So I’m going to go ahead and just I’m going to add another curve in there. Why the hell not something like that, or even oh, how about this after this curve? There is something like this and then almost straighten this thing out now we can just go straight into there.
I don’t know we’ll see. I can always measure out this more I’ll move that around for now, if you guys not know like, I just always hold control. We want to move a point. I think I want to move, you can click on by holding ctrl just so you guys know, and I’m going to do something like this, and this is the little nose part that I was talking about. Let’s just do that and then we’ll come in here, just like so all right and then we’ll do this last two little or Sunni, three, a little little spike to the top, which is indicates his hair right and do some like so and then connect it after This one right here, all right so very simple right this is the shape number two I’m going to just connect it now right so for shape.
Number two I’m going to have this color here, I’m going to turn off this as well, so now shape number two has something like this. So, as I said before, this cheat number two is pretty much the part where you want to get the onliest the essentials. Basically, inside of his his head, basically right, I’m also going to measure off this a little bit. I want to move this little further down. This way, try to feel some more space, um that’ll.
Do my something like that right. I think it looks a little bit better and I can mess around with that as much as I want, but I want to move this as well right. I already got some things coming in my mind that I want to do. I want to also move this little further back. It’s too close to that nice, not with the curve a little bit. I think it looks pretty good so right now else is I got talking about the negative spaces area so right here where this nose is supposed to be right.
I want to make sure I have that space looking very, very accurate to what you would suggest that there’s a nose also in here right. So if you zoom in backwards to me, if I zoom out you’ll, see it zoom in backwards. Hello, if I zoom out you’ll, see there’s like a nose shape there and there’s also empty space for the mouth here, um, which I might not be doing, because I have a lot of trouble with mouths, but I can get you some.
I like some. I like design something like that right, so let’s go ahead and just focus on the eye really quick. So actually this is number four places the first shape right. This is the second shape. Let me just do the third shape for now right, so the third shape is actually go on the bottom. However, so this is shape number three and shape number three after the number three I’m going to quickly do.
Is I’m going to go to shade number one again, I’m going to click on the actual shape with my actual directional tool right, I’m going to turn on a stroke for a second I’m going to put a gradient on, because I can, let’s just put on a Green, let’s just choose any colors for now. We just want to see what the colors are and I’m going to stroke here right here, let’s table and just put on my width up my height scuse me and we’re just going to go ahead and make sure we’re sensor on the outside correct and, I would Say to myself I think this size stroke is pretty good, so I’m going to take that into account I’ll hide everything else or lock everything else and go to shape.
Number three click and I’m going to go ahead and now to start off from here and I’m pretty much going to make sure I follow these basic love. It excuse me, let’s turn this off, make sure you follow this stroke on the outside. Just to make sure I have the same width but just understand it, you can do whatever the heck. You guys why I like realistically, should be here if you want to keep it completely like symmetrical to what’s going on the inside.
However, I want to put it there because I feel like it. What I always get the width and make sure I have like them with maintained around the entire actual logo, doesn’t look really weird, that the wicks are different with the strokes. But if you want to put different stroke widths in different areas, go for it like it does not matter. It’s your design right. So I’m going to go ahead and just quickly go on the route outside of this and make sure we got that.
Looking pretty okay, there we go so now when I just really quickly click on the stroke again and I’m going to head to put in that code that I want right here. This is a nice little gradient, I’m going to go to back to shape number one and then turn off the stroke here, because I have the stroke now in the back and there we go right. So this whole tutorial is all about making the mask out in three shapes.
Really this right here is the bear boat. It’s literally, you can see the line. You can see the Stroh’s you can see the inside of the actual. You know the different features that is going to have so realistic. I can stop here, but I wan na quickly show you guys what whole like the whole eye situation there, but just know that these three shapes is what’s going to really make the actual mascot correct.
So, of course, there’s eyes there’s different like I can do something like on the inside here. If I wanted to, let’s just do something right now. I want follow this angle here, make a nice little curve there right. If I want to have some more color on the inside, if I choose so do something like this and then just connect it like, so I can’t swim like that and then just use the stroke. This blue here come like that.
Going on to indicate you yet again, more hair going that way. So that’s just one of the little little thing I can do as well as like. Maybe like this. I don’t know, let’s just uh, my mouse is tripping. Oh God, there we go. I think I caught it. I think. Oh okay, we’re good! Alright, do something like that and then so. I’m like this right and that’ll indicate like a little nose right there right, okay, looking good so far, so really quickly! I’m not sure you guys this whole eye situation, um, not my best eye, but I’m going to go for it.
We’re going to call this with this. What is just add on right, I’ll, lock that really quickly now we’re going to make the eye so the way I usually make my eye was just basically like a honeycomb like a half circle right, I’m going to turn this off for a second, so nice little Half circles: just you know, click drag make a nice little simple, like little smiley face going on there and then just click and then drag towards.
So I want to have like a more fatter area towards the face right here. I guess the right size of face and pretty much that’s that I’m going to fill this in with a black right expose. It was black now what I’m going to do now is I’m going to go ahead and okay, we’ll go with it for analysis. It’s just the whole tour purposes thing, so I’m Prince Li keyboard. It gives me the ellipse tool right. That’s what I want the ellipse tool I’m going to make.
It basically make a perfect circle by holding alt and shift clicking images dragon right. So with this perfect circle, I’m going to take this perfect circle and just bring this like right around here where the eye is, I’m a should click on both of these actual shapes. Now I can basically I’m clicked on both of them. If I press shift M, which is the shortcut for the shape builder tool, I’m going to go ahead and click on the inside, where this little plus button is it’s going to be a plus button? If you held alt, this will actually get rid of different shapes, but what I want to do is I wan na make sure this is a shape.
That’s cut out of the two shapes that is made, which was the circle and now that’s a shapes. I’m a click just like so now that I basically have two different parts: I’m going to have this little like it’s going to be your eyelid or our Susan II, our iris, and this part right here, is going to be like that filled like white spot. What is that called oval or biology? Okay? So I’m going to go ahead and fill this.
Excuse me make this white I’m going to go ahead and make sure I put this white O shape below my black eye shape and I’m just going to go ahead and move this just like. So we can mess around this as much as we want, but I want to make sure you guys get the point uh something like round, there’s pretty good for now. So that’s that right there right – oh god, okay, let’s just uh, put on that angle and then we’ll do that for now.
Okay! So now for this part here, this looks I’m going to put this on the bottom. I make a new layer on the bottom of the pass here and I’ll. Take my pen tool, I’m going to go ahead and just like click drag click. I’m not going to follow this exactly like that, and this is going to be like another like piece around. His eye that just makes it look cool, ah like some like this, like that and then I’ll get rid of that and fix this like that, um, okay, that looks okay, I’m going to give her this little sketch thing now and I’m going to make this outside.
Actually going to make this outside black and this blue, there we go okay, so I’m going to shrink this down a bit first, this right and we’ll mess about this and shrink this all together. That way, it’s not ginormous and put it somewhere around there. I think that’s pretty good, so really I can go a lot further than this. I might even mess around since or like the whole final image thing, or sees me like to begin the article like what you’re going to be learning today in today’s tutorial, whatever what I want to at least show you guys and like really like, illustrate how easy It is to sort of start your mascot design, I’m not saying that kind of as it easy I’m not saying that I’m great at them or good at that, or anything like that.
I’m just saying I’m learning and I want to teach you guys everything that I learn, because I know you guys are going to teach me a lot of things as well. I go so look what I did. I’m like okay how’d, you do that and we become friends. So it’s one of those things. So hopefully you guys you did enjoy today’s tutorial. Hopefully it helps you guys out and starting your mascot designs and maybe even I guess, brightening your.
I guess your broad excuse me your knowledge on the whole, how to do them and yeah. I hope you guys enjoy. Of course, I leave like in the article, if you guys enjoy too like on the article, if you like it down below, which are most likely the Ilse to follow this article and of course it’s not forget to check out myself. I saw a COMSAT so h-cubed a pretty much. The tackle is three dollars and the energy pack being one a whole cost of one two purchase of $ 30 and you get everything in my store for free for the next forever.
Basically, it’s the everything pack forever. So everything packed for life is what it’s called so yeah, hey guys very much and of course it not subscribed already. Please go ahead and do so make sure you guys go ahead and comment down. Any of youse wants me to do as well, and also maybe I just wanted to know a little some of my life really quickly. My sister is in surgery. She got surgery. What perfectly successful it was really awesome onto here.
She had it like it like both of her legs broken because she has looked. It’s really odd, of cases like boldly guinness and they want to get like. They don’t want it to get crucial, so say what I had to break both of her legs. So she’s going to be like very, am ia for a while. I know you guys are like no no more personally, but I thought it was pretty much cool for you guys. Dolly’s know so she’s doing great.
So thanks very much and you guys later social HQ out peace. Not the kids would keep smiling stay positive and stay freakin, productive guys later.
Jimmy's Internet Marketing Business Blog 