If you’re strong to know what it is that you need to put into those emails, then today’s article is all about that hi. My name is Kerry, Oakland and I’m an online marketing and social media coach, and I hope you move your most aligned clients from discovering who you are online through to investing with you using storytelling strategy and systems, and today we’re looking at the storytelling inside that automated Email sequence: now I had a bit of a framework that I use all my automated email sequences.
Now I say this is a framework, because the reality is when I work with this work in this framework with my clients. Often we end up bringing in different emails into this sequence. They might make on two orders and there’s different stories. So sometimes we will look and do the storytelling map which I’ll provide a link to here, but once we’ve done them that really identifies some neat powerful stories that we know just have to go into this email sequence.
But we always start with that framework. To begin with, and then change things as we see opportunities or if we know more about the ideal client and how we can shoot them from, obviously the free offer to a paid offer. So the system is called access, and this is how it looks. The first email is a in Access, and that is our aspiration or problem. So what we’re doing here is delivering the gift to them, we’re giving them that free thing that they’ve actually opted in for so that we’re delivering on our promise that we had on the landing page and, of course, this email also is an opportunity to welcome into Your community and tell them a little bit about yourself just a couple of lines that really and is a statement for positions you and your authority in this space.
So that’s our first email, a second email that we have in the sequence is the C, which is the cause or the. Why and the reason this is so important is because it allows people to understand and get to know who you are and why? What you do is so important to you, and we already know the Sun Senate quote: I’ve heard it a million times before that people don’t buy what you do they buy. Why you do it? So this is a great opportunity for you to be explaining to your audience these new people who have come into your audience, who you are why you’re so passionate about this, and then you start building that connection with them.
If they don’t believe in your cause and your, why, then they’ll jump and that’s fine they’re, not the right fit for you, but the people who really resonate with your message and will love you for this particular email? Next, the third one in Access and that’s current belief systems now you’ll find that are your ideal client orany has made up some excuses, or some reasons or already has some beliefs around.
Why they’re not going to invest with you it’s what we do when we land on a on a sales page, we’ve kind of come up with all the reasons why not to buy or to invest in this or work with this person. So you need to be able to overcome all of those objections before they even get to see your sales page or your offer. So this is where this email can play a really pivotal role. Now there are different beliefs that people have their beliefs that we have about our industry, based on what other people in your industry are doing, and so people have a perception of who you are, whether that’s true or not.
Then we have internal beliefs. So these are the stories that we tell ourselves those things that say, I’m not good enough, and you know there’s those fear, fear-based stories that we tell ourselves and then there’s some external ones, which is usually the economy, is bad. Now is another good time to invest or those sorts of stories. Other people tell tell so you need to do is highlight which of those are the most relevant.
I choose one if you want to do a couple of emails. Sometimes I have clients who it’s really important for us to do more than one a monkey, because there are a couple of really really strong beliefs that we know that we need to overcome in this sequence. And so we take those and create our stories that chain that shift their belief system, so it shifts them from believing that this is true. This is true where they can’t, when they won’t be able to invest completely understanding.
Why looking at things, I guess from a different perspective, so they’ll be able to see things from your point of view and have a better understanding of how this is going to solve their problem, because in the end, this is what it’s all about is about solving Their problem and helping them next in access is e, which is endorsement, and this is about getting some case studies or testimonials, to be able to share in your newsletter.
Now. There is nothing more powerful than social proof to know that you have already helped somebody else and we the problem that they have and they can see the tangible results at the end of it. In the end, that’s really what people want. They want the transformation they want to know that you can take them from a and get them to me and if you can show that you’ve done it for other people who are just like them, then that’s really powerful.
Now, right now, I’m doing a heap of case studies for a particular client we’re doing them for a blog. But the reality is that these case studies we’re not looking for the best story that you can possibly have all the one with the biggest results possible, because sometimes your ideal client will feel if I to removed from that story. What you need is an ideal client who is just like the people that you want to attract, and you tell their story because they can relate to it.
They want the same results and it’s far more powerful. As far as storytelling goes now. The last two steps in Access is the two S’s which are sales. Software sales, of course, is where we’re trying to head with this. We don’t want to be a key or pushy or film in the walkthrough. Women appear people in to find something which, in all reality, who meets two buyers remorse. We don’t want to go there, so what we’re doing is inviting them to work with us.
Really that’s what the sales email is. It’s showing the value of what you’re able to provide for them and the transformation that you can provide, how we show up and why you are different and why you were unique and your system so that they know that you’re. The person that they want to invest. In so those two arms, two final emails, the sales based emails still have stories in them. You can still open with a really powerful story, and that can be a personal story.
It can be working with a client’s true, it can be another case study style story. If that makes sense, if you’ve got really powerful them, but that’s what we’re looking for in the last two is to actually invite people to work with you, because the reality is. If we do this entire email sequence – and we never asked them to work with us, then they don’t know what the next step is so hopefully – and that’s helped you with getting a little bit more of an idea of the types of emails and types of storytelling That you need in your automated email sequence, that takes people from your opt in offer to your paid offer and, as you can see, it’s quite simple, it doesn’t need to be overly complex and by using that story tail and we take away that sales.
We feel that we earn that you may have seen in other types of email sequences, so access again is aspiration or problem caused or why current belief system endorsement and then to soulful sales emails. So good luck with your sequence, I’d love to hear how you’re going with it and I’ll see you in the next article thanks
I’r actually connected an account. I’d normally don’t use just because my other account already has it set up once you get to the signup page you’ll be asked to give your account name right, so I can call this, for instance, NBA 590 digital marketing right and then you need to give it Your a website name right, so this will cause the digital marketing research website right.
So in this case, I’m just going to use the Wix website we set up earlier in this class. So if I go over to Wix right, I have the website right here that I can use. There’s the URL bill, Randwick site.Com, slash and BFM 90. I just pasted in there. You have to set a reporting time zone. We obviously probably want on these certain times since that’s where we are and then you can talk about which accounts are sharing, then once you get the get a count button, you have to accept the Terms of Service, but after that, it’s just a matter of actually Getting what’s called the tracking ID, and this tracking ID number is the most important piece of information.
Google Analyst will give you as long as you have that code. You can essentially track any page on any website if you can embed code into that website right, so they actually have the code right here right talking about it, and so this is the code you need to use now, if you’re building your own website from scratch, They actually give you the JavaScript to embed in the website itself. So once I have this code, I can go back to Wix just copy and paste the code, so copying tracking ID and I can go back to Wix and I can go to management at the site and if you look on the left hand side down here, There’s something called tracking analytics right and then I can.
I can’t do it right now, because the fact I haven’t upgraded haven’t paid the money, but then I would normally just be able to paste the code in and as soon as I do that Google will start tracking all the hits to the website right so and If I want – and this also works with other things like I’m – Google, if you have a Google site site, there’s a place where you can paste that code in if you have a wordpress site right, there’s a way that’s hosted by wordpress.
Com, you can paste that code In so all these different ways you can hook up your website to Google Analytics okay, I’m going to switch accounts, because this account is kind of easy to start. This up doesn’t have much data in it yet, and I switch it to my other main account, which actually I have been tracking using google analyse for a while. So I can show you off the reporting functions, but this is how you get started.
Setting up the Eco, oh okay, so now I’m logged in to my other account which actually tracks my personal website bill ran org and I don’t get a lot of traffic right. It’s just a personal academic web page. I don’t really try and drive much to it, but you can kind of see what kind of stats I’ll get right. So the main page when you come in just shows your user traffic. How many users you’ve seen recently over the last few days and compares it to the few days before that, so this is looking at.
It looks like it’s looking at all week ago, right at every comparison point for the last five days right. So you know right now: I’m seeing you know twelve users over the whole time across thirteen sessions, which means only one person’s a returning user, I’m seeing a bounce rate, meaning they come to a website and leave immediately in about 23 % and the session duration. On average is one minute and six seconds right: don’t have any active users now, if you had active users, then you can actually see what they were currently trapped.
Looking at, if you scroll down a little bit, you can see. How do you acquire your your traffic? It looks like most of mine is organic search like people looking for me with a little bit of direct search as well, and this guy shows the same thing essentially, and this would show you any websites that point to your website. But, as I said, there’s not a lot for me so that doesn’t show up too much. You can also get users by time of day, one of the most likely to visit your website.
I seem to have a weird peak at between 4 & 5 in the morning on Mondays, but you know: there’s not a lot of data points there. Yeah I’ve got to see where people are coming from and for my case, they’re coming from the US, Brazil or the Netherlands a little bit so and what are the top devices? What devices are using? What pages are they going? How are your active users trending over time right, looking at monthly, weekly and daily information? How well do you retain users right like if a user comes in March 4th? How likely are they show up two weeks later right and you could set up goals and I actually have set one goal just to kind of show you a little bit about how you do that.
So my goal is a very simple: it’s actually a funnel type goal right, so I want people to download a page paper right. So what a funnel goal does is it says I’m going to set up some step points that they want to hit along the way and each of those step points track. How many people are there, so I can figure out where people are falling off right. So right now you know how many people visit my main page well, 13 and the time since that we’re looking at right now, no sorry forward, one so excellently, and then how many people went to the research page and none did in this time period and then From there I have a journal papers page how many people to go there and how many people actually downloaded the paper.
I was looking at right so right now you can see that people aren’t finding the research page, so this would kind of give you some evidence that maybe I should highlight that more right. Maybe I should make that part of the front page material talking about going to my research page and potentially downloading okay right. This shows you where they went right. So a lot of people actually went to my buy out my I biography or the CV or something else along those lines.
So this is how you can kind of start to set up funnels to track where people are going now. This is for that on all these tables. What you’re being shown is the the time period is set at the top, so in this case it’s April 11th April 2017. 2018. You can also set up a comparison if you want right, but let’s say I wanted to look at like the whole year right. I can change this to he built eighteen, twenty seventeen to April 2017, 2018.
Alright – and this will process all the data and you can see that actually over the whole period, people do make it to my research page, but no people downloaded the exact paper that I had tagged do for the family right. So that’s kind of interesting and it gives you a little more insight as to what’s going on now. Let’s talk about all the data you got here, so we talked a little bit. We mentioned briefly real time.
So real time provides you of insights into what people are doing right now and since my site, it’s not too active, no one’s there right. The audience heading is great. It provides you information about who your audience actually is right, and so it starts by just showing graphs of frequency of visitors, but then you can get into things like the language. You can look at the country they’re coming from what city they come from right.
What browser they use, what operating system they use and who their service provider is right and then, if it’s a mobile connection, you feel your operating system, again service provider and even the screen resolution, which gives you an idea of how the best design your offerings to Make it fit that space right? Of course, all this data can also be exported out right, and so you can grab it and then use whatever be else.
You want to look at it. Let’s look a little bit more. Actually, I wanted demographics, so the demographics right allows you to see kind of in detail who Google thinks these people are right, so it turns out. Most of my users are in the 25 to 34 category. It was some in 1824, seven to thirty five to forty four, it’s about fifty four percent male and forty five percent female and a lot of people seem to be interested in sports, individual sports running walking, as well as consumer electronics and food and drinks, and travel Right, and so these are all different things that maybe that you know, because I’ve listened in my Strava profiles and stuff like that people are finding me through those ways right, of course, the interest category kind of breaks this is kinda, gives you some of the same Information as to what’s kind of interesting there, you can enable more comprehensive by enabling advertising features on your space.
You can look at. We’ve talked a little bit about geography of me in the overview, but you can also break it down by geography so of the the German speakers out there. How many users do I have how many are new, what is their bounce rate right and what? How many beats a session right actually interesting enough here right? It looks like the I think this is Chinese actually are some of the the most frequent users.
They spend the most time on my website right. So that’s kind of an an interesting way to break down by who is actually spending time where, because they spend almost three minutes on a website. Oh, you can also look at behavior right. So are these new dude new users have different behaviors and returning users right? Do how how many, how often do they visit your website right and you see, there’s something a lot of users only visit my website once but there’s a few users who have been there many many times right, then you can start to look more breaking down behavior By browser I know us, you can start to look more break down behavior by mobile platform, right or mobile device, desktop mobile tablet and all this kind of the additional information.
Now, let’s talk about the next, so that’s all just taking look at the audience. Tab right and looking what that gives you, let’s talk a little bit about acquisition, so acquisition is how do people find your website, and you can see from my setup right that the vast majority of people find my website either through social media right or through organic Search right with direct typing, they just type in – and that’s probably me honestly, given the numbers of they just directly type in building a network.
Now for each of these categories, you can get a little bit more breakdown. So if I click on social, for instance, a lot of people come to me through LinkedIn, the fair number through Twitter and that’s moderate number through Facebook right with almost no one coming to me from Instagram or pin board, I didn’t even know it had been born Account the linked here so that’s kind of an interesting breakdown right.
If you go back to the overview on blogs right, I can, for instance, click on organic search. Now I I don’t have this set up very well right now, because the fact I have some redirects going on and things like that, they’re screwing, with the results. But normally what you would see is for all 121 users who typed in the some keyword. They would present the keyword that they use to find your website right now.
Actually it turns out there’s something that Google does poke. Google search console – that’s almost of anything better at solving this particular problem right, but this does give you some insight into what people are doing and then you can look at Adwords, so your search console right to make analytics a search, console work together by the way You do have to have. You do have to link the account so I’ll show you how to do that shortly.
So this shows what page people are landing on when they get to my website through organic search right a little bit of the countries and additional information. So at audience our position next step down is behavior. This shows you what they’re actually doing once they get to the website right. So the vast majority of users start on my main page. They may be the lot of them drop off. I was 57 % bounce rate the highest next likely step is to the bio, with the CV being a pretty close beyond it right, and so this kind of shows you where the head along the way, and then you can look to see what content is the Most popular on your website, so my main page, is by far the most popular for my CV, my bio being behind it right.
You can look at things like how fast it takes the various pages on your website to load in different browsers. So you can get an idea of whether certain things can be optimized better and if you had a site search set up right, which is like a search box that Google is maintaining analytics on. You can also get information about that, so I kind of jumped ahead at the very beginning talked about behavior conversions right, but you saw the funnel visualization.
That’s obviously something you can set up and then go through looking at how they they work on that. So that’s a brief overview of Google Analytics. I hope it’s been helpful. If you have any questions or concerns about this, please let me know Thanks
This is jr. Fisher and I am joined by the beautiful and talented Jessica. We have a incredible session today. It looks like it’s going to be a full house, so you know if you’re logged in you want to stay logged in don’t downsize your window or go surfing around the web. It’s turn everything off.
For you know. 35. 45 minutes we’re going to give you some stuff, that’s going to make you money, and then you can go back to social media and phone calls and all that stuff. Just just turn it off right now, just take a break. If you do log out or get logged out, I will warn you. Somebody else can get your spot, you won’t be able to get back in and that’s not cool. We don’t want that to happen. So I’ll be careful.
I’r trying to reach in with something here. Okay, all right guys, so let’s get started we’re going to be talking about SEO today really cool subject – and you know it was like the thing ten years ago, when I got into it and then social media kind of took over and kind of fell by the Wayside and that’s a shame because if you don’t do this SEO stuff you’re missing out on traffic, you know, can you get on the first page? Well, I’m going to give you an example of that today.
If you can get on the first page or not, and I’m going to show you exactly how it’s done, no BS, it’s live stuff. I actually recorded myself doing it yesterday and I’m going to have it in this session today and then by the end of the session you’re going to know how to do it too. So that’s pretty awesome so how to use SEO to get traffic to your site and by the way I want to make sure betting hear me that was dumb.
Why should I ask that in the very beginning, but tight in that comment section who you are where you’re from what the weather is, what time it is whatever it is just so I know you can hear me here. I don’t want to be talking to just Jessica, though I don’t mind talking to her. The whole idea was to train you guys so just type in that section there, the comments section this is private. To understand that all your comments are going to be anonymous.
I’ve turned it off, so it’s not public so that people can ask whatever they want and just type in their your name where you’re from I see Wow looks like Bob. I think that says Bob from Arkansas, I see Tina in New York City. It looks like Omar is in Singapore, God, shin-chan ear, can’t quite pronounce that looks like in the UK Jessica who do you see on your side Kevin? What’s going on buddy in LA you’re, not far from me, I’m in San, Diego, hey Scotty! What’s up bud, I see you out there a lot good to see you, man Linda in Sarasota Florida.
My daughter lives down there. Now she lives in Tampa a matter of fact. She’s going to have. She got pregnant and she’s already got a two-year-old and she is pregnant with twins how about that guys? She’s got twins on the way she already had one kid she’s going to add two more to it. My dogs going crazy here, her doorbell just went off and she knows the ring doorbell, so she’s going crazy over that all right.
So let’s jump right into this and see what we got going on. Okay, what is SEO? Let’s define it first, so we can kind of see what SEO is all about, and you know why we do this stuff. I mean, what’s the point in even doing it right, so SEO is defined as search engine optimization. Well, what does that mean? It’s the process of getting traffic from the free or organic or editorial or natural search results on search engines.
So, basically, when somebody types something into a search engine, the results that come back are pages that have SEO done to them, and I’m going to show you exactly how to do that today, we’re going to use a wordpress site as an example, but you know we Do it in magenta, oh and you can do it in Shopify or wherever you, but first I. What I would like to do is I want to go through the best practices and we’re going to start with titles.
Now the title when you type into the search engine will show this to you in a second, but the title is the first thing you see in them below that’s the description on your titles. We want to make sure your title should be written like this. It should be like the primary keywords and then secondary keywords, matter of fact, my wife’s doing a blog now on YouTube, and we were just discussing that she’s going to have her primary keywords and then your secondary keywords, and then, after that you can put the brand.
You could put your name if somebody’s searching for you on YouTube. You know you can put your name and then that way, your articles, your blog, will come up. You want to avoid duplicates. Duplicates, will not be any good it used to be years ago. You could put like you know: hot rod, cars, hot rod, cars, hot rod, cars and the more times it appeared. Then the search engines would make it come to the top and now what they do.
Is they penalize you for that? So you don’t want to put duplicates in there, okay duplicates or a no. No, it should be between 55 and 60 characters. This has been going around for years. Some people say 70, some people say 59, but I say 55 to 60 would be a safe one and then below that you’re going to have your descriptions and your best practices for descriptions are number one. Your description should be compelling and interesting.
So your your description really is a. I guess. It’s like a way of selling them to click on that site. It should say something that’s going to make them want to click on the site. You want to once again avoid duplicates. Duplicates no longer. Do you any good, just put it in there one time now that doesn’t mean that you can’t have you know hot rod, cars in your title and a hot rod, cars in your description.
You can do that, and that is advisable, but you don’t want to have like hot rod, cars. You know several times in your description: that’s not what you’re going for it should be between 155 and that should say 160. It says 60 155 in 160 characters including spaces and do not use any quotations or anything that is non alpha characters Google’s gotten really sensitive. To this I mean I ran an ad the other day and I had capitalized a word and that had got disapproved because I capitalize the whole word.
They they won’t. Even let you do that so don’t mess around with any of that. He won’t even show, and in some cases they won’t bring back your page because of that, so you don’t want to do that. You can’t you can’t game it anymore, that’s all over with all right. So what we’re going to do now is I’ve recorded me going in here doing some of this and showing you some of this, so I’m going to start that now we’re going to have a question-and-answer in the end.
So in the meantime, if you want to type in your comments and your questions, you can do so in that comment. Section Jessica – and I is going to be monitoring that, but let’s jump right in here and take a look at what all this stuff is. Okay, so let’s talk about what these meta titles are and meta descriptions are. These are things that you’re actually putting into your website on the back end, and I’m going to show you how to do that in just a second.
But what I want to do is I want to point them out to you in a Google search, so you can see what they look like. So if I wanted what would somebody search for best barbecue rib recipe? So obviously, if I type this in that’s what I want, I want that to come back as a search result. So immediately you can see recipes and if you notice these ones here, food network’s got – and this is pickle – this one right here – okay.
So this is one of the first results here, best barbecue ribs and it looks like there’s a article because they do give preference to articles. So this is obviously a recipe of barbecue ribs, but I want to look at how they optimized it. So what we’re going to do is we’re going to go in here, we’re going to view the page source and we’re going to search it by hitting ctrl F and we’re going to do title.
Okay and let’s see what we’ve got here, we may have to get a lot of titles in here 147, but I want to find the title for those are all header titles there. It is so here’s the title best, barbecue ribs ever recipe and if you notice I typed in best barbecue ribs, this is Katie Lee Food Network title, so it it really work. Well, let me do description real quick, so I can kind of show you and I can’t type alright it.
Let’s get to the actual description there. It is description, meta name, description’ content get best, BBQ ribs ever recipe from Food Network. Okay, so you know they’ve really. Optimized this well, and if I go back here when I look at that results, it says best BBQ ribs ever recipe Katie Lee Food Network. So if you look at this right here guys, this is the meta title here: okay, now they’ve actually got their recipes showing up because I got picked, but the description comes just below it here.
So, in this case here you’ve got the actual title they throw in the website right below it, so you can see where you’re going now they didn’t used to do that and you can see most of the most of the recipe time is relaxing all the ribs. Follow along so what what this is is. This is your meta title. This is your description. This is your meta title. This is your description in all these cases here. So that’s what you have to optimize for now: let’s move on and actually look at one of our web pages, so you can see how we have optimized it for our survival fav food brand, okay guys! So here I am at Google and you know.
Obviously, we want our products to come up when people search for them, but we don’t want to optimize to general. So I’m going to give you a couple of examples here, at least so can meats that are for survival purposes primarily now, some people will actually buy our canned meats and they’re not buying up that, but because they’re just good quality and they eat them. Let me give you an example: so I’m going to type in canned meat, okay and we’re going to see what we get now, if I just type in canned meat you’re going to see that you know we don’t show up anywhere in here.
Okay, because we’re not optimized for canned meat or optimized for survival, so if I put can meet survival, so you see what we get ah number one result here is our product there. It is on Amazon, so we got three million six hundred thousand results. So that’s something it’s pretty hard to get at the top of the list for that, but let’s see how what we did there. We are at Amazon, okay, so we’re not freeze-dried and we can click on it there and go to that product and sure enough.
There’s our product, so we are on the first page of Google, so let’s look down a little bit further. Look at this. The the next thing I see is one of our retailers here this is survival warehouse and they sell our products and there’s our products. Ok, very good, so let’s look a little further and then we’re in here. We are the third result out of three million six hundred thousand, and if you go to our link there, that’s our web page you’re, going to find there.
We are there’s our candies and that is literally the category on our website that we’ve optimized now the way you can tell this is I’m going to go into the source code view page source code and I’m going to actually let you see how we’ve optimized this So the way you go about this is you go into the source code. I know there’s a lot of jumbled bunch of coding stuff in here and I’m not into lists either, but they did have to learn it so on a keyboard of an apple, it’s command.
F – and it brings up this little search here and I think it’s ctrl on Windows – I haven’t used Windows in 70 years, so I couldn’t tell you, but the first thing we’re going to do. Is we look for title okay? So when I type in title here and I hit enter it’s going to pull up the title when I type in title here is going to pull up the title now, if you notice on here the title is canned meats. Okay, so that’s pretty you know.
That’s pretty on for that and the reasons canned meats is because that is that category, so that short title actually got me there. Now, if you look below title you’re going to see description, best, survival, food storage, best camping food and supplies, and that’s right there, so you can see that and you can actually search this. If you want to do description – and you could do it that way too and use the description because the next one here we go there, we go.
That’s the first one. We had their best survival food storage, so we can see that that is actually working for us, which is pretty cool. Now, let’s try something else. Let’s go back and let’s say we were looking for it particular say: we wan na can need survival chicken, let’s say because we do chicken, pork, beef, turkey and ground beef and look at that chicken. So ours comes up number one and that’s out of eight million results.
Amazon’s got this first spot in the second spot. Survival warehouse looks like this other guy here, so I will sell it on. We have a lot of retailers and then we’re right here so we’re on the first page here and we’re on the first page here now. If you look at this, it says mixed case full case 12 cans hundred and eight servings quick overview mixed case can meet food storage. 28. Ounce cans includes three beef, chicken, turkey, okay and then down.
Here it’s got chicken beef turkey. So we pretty much own. This page here, if they’re searching for any type of canned meat, let’s change this to pork, see what we get, and it looks like this guy here to the article on our product here and if we scroll down there Amazon. It’s got one case here: let’s see, if that’s us and sure enough, it is us, there’s our product and let’s see what else we can find here: amazon canned meats, there’s a mixed variety.
That is us, that’s our sample pack and if we go back one more time, I just want to see how were ranking on this page you’re going to. I want to show you that this stuff actually works. If you do it properly survival Sullivan’s there and he sells our products and there we are again canned pork, food storage, survival, K. Food y-serve allocate food for survival, cave canned, food storage meat, each of our invisible trunk table.
So that was a little too long of a description there, but, as you can see, we pretty much on this page here, so this stuff does work if you put it in correctly. Okay, so now that we’ve shown you some of the search results you can get by, you know going to Google and all that the next important thing is how the heck do you do it? I mean how do you put these titles and these descriptions and all this stuff, then what do you use now? What I’ve done is I’ve logged into one of my wordpress websites? This is one where you know I sell courses and training and that type of thing – and it has a blog on it – article blog, actually and actually there’s some written blogs in here too.
But what I want to do is I want to show you exactly how to put this stuff in and exactly how you should go about it. So you get the kind of results we get now. The first thing you’re going to need to do is you’re going to need to go over here to plugins and I’m going to click on plugins, and it’s going to show all my plugins. I want to show you the SEO plug-in that we use. So let me scroll on down here and here it is right here it’s called SEO ultimate, so you can search SEO ultimate when you’re installing plugins, and let me show you how to do that real quick here.
If I wanted to add a new one, I would just go here and then what I’m going to do is type in SEO ultimate and it should locate that thing for me, alrighty, so a whole bunch in here guys. So you want to make sure you get the right one, because, oh my goodness, you get the wrong thing. It’s not good! Okay, I will find it there. It is SEO ultimate. This is the one we have here. This one here is kind of an older one, but it works well for us, we use it.
It is free. There are more out there that you know cost you money or that you know aren’t free. So you know you can pick what everyone that’s the one. We have in here it doesn’t holder one so anyhow, what we’ve done is we’ve installed it and if we go to our plugins right here once again, I showed you where it was at you scroll down here, one more time get down there. I go past it. If I knew my alphabet, that would probably be a lot easier, so there it is SEO ultimate and we probably should change this one to a newer one, because this hasn’t been updated in a long time.
But it’s working so we’re not going to worry about it. Right now, so the next thing we’re going to do is we need to optimize something. So I’m going to come over here to my posts and let’s see here what we’ve got for post, I’m going to go all post and I’m going to pick this first one here a best way to make money from home. So we’re going to pick on this one here, so we click on that one now, when you’ve installed this plug-in, it’s going to give you this area right down here, which is your search engine listing.
So this particular one here is called. What are we talking about here? We are talking about best ways to make money at home. So what I do is I go to another tool I have now. I have a program called tube buddy installed on my youtube blog and it’s really cool, because what it does is it not only lets you know what the big searches are, because a lot of people say well. I want to get the search terms that have big searches.
That’s all I care about is big searches, but that’s not necessarily going to help you out. You need something, that’s more weighted, because what you want is you want something that has search term that doesn’t have a whole lot of competition so to buddy lets you do all that together. So if I click on to buddy here and I go to keyword Explorer, so I can type in here basically what my title was best way to make money from home, okay and then I hit enter now what it says.
This is actually a poor search term, because why the competition competition is so great. So what we want to do is you could do little things in here. You could put best ways, you know and that’s going to change it a little bit, not didn’t change it at all. Actually, you could change money to income. Ah, look what that idea that took it from a five to a thirty five, because it looks at all these weights here.
So we may want to change that whole thing to best way, best ways to make money or make income from home or from working at home as soon as that does see, we were at a thirty five right now with some of this proves it too. That’s a seven, so we don’t want that. Okay, we just want at home that’s much better and you could just try little things like we could try at home. So let me try at home, which is poor, so we were to go back to from and we’re at thirty five.
Thirty fives, not bad. You know, that’s that’s fair! They’re, saying that’s fair! I mean ideally you’d like to be in the green over here, but you can’t always do that and we could also change income to cash, see what that does poor again. So it’s income income is our term, so we’ve got that pretty much optimized now so we know that’s the term we want. So then we’re going to go back over to our wordpress whoops and get back to the right page.
Here we go back to our blog here and we’re going to type that in as our title, okay best ways to make money from home – and I may put in here simple steps because understand this – is what somebody’s going to see oops. This is what somebody’s going to see when they’re searching – and this comes up so we want them to read that and go yeah. That’s for me. So let me just clear this up like this best, okay, now down here in the description now, if you notice, I got forty nine characters.
I should and will put more up here, but I said let me do that right now: simple steps, anyone and okay. So now I’m in 63, so you want to get as close to the 70 as possible, not go over it. The reason you don’t want to go over is because it won’t show there’s no point so you’re typing in words for no reason nobody’s going to see them. So here we may put in here learn you can see. I can’t type. I still can’t that’s my big thing.
I could never type the simple and easy ways to make money and a large, and I can be a little bit more wordy here. Income from home, okay and I’ve got 81 characters. Follow these steps to instant success and I’m at 120 Kip, the secrets will say now: Oh one over looking at one over. So what could I do? I could change this to an and symbol that puts me at 139, so you can see what I’ve done here and I’m going to copy this here, I’m going to change the title of this particular.
You know that there and I’m going to probably change so I’m going to change this right here, two best ways to make income from home, simple steps. Anyone can do and the reason being is: that’s that’s more optimized, okay. So I’m going to go ahead and update this now and I’m going to show you how to actually updates live. Now you remember, we just now typed in this title and we typed in this description, so we’re going to actually go to the page now, and this is the actual page or this particular article resides and I’m going to open up the page source and I’m going To look for the title, which is command F and put title in there and, as you can see, it’s already there best ways to make income from home simple steps anyone can do.
This is what Google is looking for. So let me do description here and now and there’s my description. Learn the simple steps and easy ways who this is top. So we want to correct that to make money, and then this ampere sign is going to come up here and that that’ll say and a large income. This is just the way the coding does this. So let me go ahead and fix that thing. It’s always a good idea to go back and check what you typed, especially if you can’t type like me, so I’m going to go down here and says the top and it should say to here we go and don’t forget you always want to click.
This update right here too and don’t forget to put in your categories here, and I have a bunch of different categories here, so I’m going to also add this a couple different categories, I’m going to add it to let’s see here, lifestyle and online business. I think those fit pretty well I’m going to update then now every website is going to be different. As far as where you’re going to put this, you know, Shopify has their spot.
WordPress you’ve got to do a plug in and put in their spot. We have a Magento site, also in a Magento site, its built into it. So you know they have a spot for you to put in your meta titles and tags, but guys this is so important if you’re, if you’re posting stuff online and you’re failing – and I mean you are failing – you are failing to put in the the title and Description – and I just noticed one other thing – that’s 142 characters, that’s 140 and I said you’ll waste them.
So look at that. The good path learn the secrets. 135. Now we’re good. But if you’re not putting these titles description, there nobody’s ever going to find it just not the only way they would ever find. It is if you gave them the link and they went to it so you’re never going to be able to get additional people to your website, because it’s not searchable, you know, Google doesn’t have a way to show them a result.
If there is no result, it’s just it can’t be done now. You saw them instantly. These meta tags and descriptions were on my site and that’s great, it won’t instantly be on Google. The page has to actually get indexed, the spiders have to crawl it. They have to find it and it takes time, so you want to get these on your web pages as soon as possible, because this is the way that you’re going to be able to build your audiences through doing things just like this.
Okay guys, this is our obviously inner circle call now every now and then I will invite you know a few people in our call that are not inner circle members and you are welcome to ask questions. Also. I don’t want you to feel like you can’t ask questions if you’re not an inner circle, member though the audience is 95 % inner circle people. So if you’re in our inner circle you get access, obviously to all my courses, you get you know some one-on-one coaching.
You can submit stuff to me when I’ll show you what, but more importantly, you’re more likely to succeed. I mean, if you think about it, I’ve sold stuff online and I share the information with you of what works. So obviously, that’s going to help you plus the fact that you’re around all these other people that are doing the same thing and it’s just it’s a really good circle of people. So you know you want to check out junior inner circle, dot-com /and role, there’s a free article there.
It will tell you about the inner circle. What it contains, what you get you get 46 thousand dollars worth of free training and software in there. Then you have access to all this. That’s pretty amazing, just really for a few hundred bucks. So you really ought to check that out. If you’re, not a member and you’ve been sitting back and you’ve been thinking. Oh, my gosh, you know at some point I’m going to do that.
I’r sorry! This is the time really! You know if you keep waiting. What it’s doing is the money that you would be earning you’re losing every single month at this point because you’re just waiting, you know so don’t wait. Let’s move on here a little bit. I do want to go over which you can submit inner circle. You can submit ads landing pages sites, products, pricing, funnels any of your email subject, lines and the ideas, frustrations, failures, successes all these things can be submitted to us and we can help you out with them.
We actually have forms where you actually fill out. Those forms and submit that stuff, so that’s pretty cool. You can do that. That’s all part of the inner circle, of course, if you’re not part of the inner circle, you can’t do that. But if you are you’ll have access to that the best software I recommend to anybody out there is Cara. I do have a affiliate link here on the screen. I would highly suggest if you’re starting your business, to start with cart row.
I don’t get much from them if somebody buys it or anything like that, but I just know it’s going to be it’s it’s just so much easier for you because it’s like eight softwares and one you don’t have to buy membership sites. You don’t have to buy email providers, you don’t buy sales pages or funnel pages or click funnels or any of that stuff. It’s all built into Karcher. So I do recommend it and you know, like I said you get a one dollar free trial at bi, t dot, ly forward, slash cartridge upper case junior, so that’s my little commercial for Carter, but they’re really good.
I build all my stuff in there. So, let’s get into some questions now I know Jessica said there was a couple people already posting questions, I’m not going to be able to get to everybody’s question guys if you’re in the inner circle. Obviously, you can submit it to me and I’ll still answer you guys if you’re not in the inner circle, you will have to put it in that comment section there. Nobody sees your questions.
This is all anonymous. We have tons of questions in there right now. I know you can’t see them, that’s because the block, so you can’t see them but Jessica. Can you hit me with a couple of those questions? What we’ve got going on? Okay, that’s another tool. I have called keywords everywhere. You can google keywords everywhere. It’s a free! Google extension and what it does is it will let you know the amount of traffic.
That’s searching those keywords and it gives you suggestions and it tells you the cost of buying those keywords. If you’re running Google Ads that’s a great tool, I use it all the time. I love it because I’ll start typing something in and I think it’s like the best and then it’ll do a drop-down it’ll show you there’s a whole lot better so and what it’s based on is it’s based on actual searches on Google.
So it’s not like them. Saying this might be good, it’s literally what people have already searched for so I’ll. Let you know that so that’s keywords everywhere: free google extension. I highly recommend it. Okay, I’m sorry about that. So when we do the page source we’re going to control and then click right click, and when we do that, that’s on a Mac, control, right click and what that will do is it brings up a little box.
And let me actually show you that Christine you know one second hang on hang on, hang on, that’s not the window! I want. We just want a Google window, don’t we so go to this one here and we’ll type in I don’t know groceries. Okay, so we’re going to pull up some pages here and let me find a page that is actually a really real grocery store. Mmm, it’s heard of integral grocery store. Think about three pages in here: okay, groceries, apparel! The heck is that every dollar I’m able to pull up this page here, so this is a web page for it to have shown up in any search results.
I already know it has a meta title and, as I meta tag, if I control right click it this little box comes up here. You say that box and you have choices here. Reload save as print cast translate to English. I think it is analyze this page or view page source, that’s the one you want when I click on that. That’s going to open another tab next to it, and it’s going to bring up this page here, which is all but just stuff 1, and then what I do is I hit command, F, 1 Apple and I’ll put entitled okay, and if you notice below that it Just pulled up this here title lesson: 1: how to save $ 100 or more to grocery store title.
Ok below that. It’s got description at the end of the month, despite the lack of food and frig the grocery budget, blah blah blah blah blah. So if you notice that information is going to be, where is it in the search results exactly this right here lesson one had to say so what they’ve done is they’ve gone in there and they put in the title like I said, and then they here’s their Description right here and they’ve optimized, this pretty well, you know they got on.
I think the third page, something like that. So that’s all there is to that simple, simple, simple, good question: a really good question, because I didn’t know that it’ll be any unfamiliar all right. Let’s get back to Shaq here, Shaq wants to dance for you guys and so does the kitty can what else you got there Jessica? You know. Tags are a funny thing there it’s been going around for years. I think you should do him.
There was some talk that Google wasn’t using tags anymore, because people were overloading him, so they didn’t do it, but some of the search engines do – and I didn’t know everything you’re right Sean, but I would I would recommend, having your tags in there yeah. I think it’s a good thing. I have a tool called tube buddy and man they’re really important on YouTube. So yeah I would add tags. Definitely, yes, backlinks are another thing altogether and I could do a whole.
You know a training session on that and I might but we’re just covering the SEO today, and what Sean is talking about. Byuk links is where you know: you’ll have an article in another page, that’s related to yours and there’ll be a link, and when somebody clicks on it it comes over to your page or vice versa. You know you can have back links to other people’s page with your page. So that’s what a backlink is, and you know when you get into backlinks.
I don’t want to get too much on a tangent here, but when you get into backlinks they have to do with how related it is the authority of that page, in other words, how? Well, it’s trust if it was like a government page or something like that, then it’s going to have higher authority how many of these backlinks you have so just there’s a whole lot of training going on on that, but yeah backlinks is another way that you can Do you know, search engine Linda’s sizes is really good techniques and tools that work and are essential things well.
Thank you so much Linda. I appreciate that very much. Yes, it’s it’s good stuff and it actually does work, as I showed you with our page, we’re on number one out of eight million, so we did okay. Next, what do you do on Windows? What do you mean? What do you do? Do you want to Google? It for you get, you know any of these things. You could pretty much Google, you know, I think it’s command or couldn’t know it’s command on Apple, I’m not quite sure what it is on Windows.
Jessica’s checking that for you right now. I have another person in here saying: do we have to do SEO? No, you do not. It is not necessary. If you don’t want free traffic, you do not need to do SEO and somebody else is Bob saying it’s very time consuming. It is, but it’s there forever so once you’ve done it, you’ve done it. You know, and if you’ve got like three or four hundred pages, I get that that can be kind of daunting.
But what you want to do is, you know, like I told Jessica, I’m sure, she’s doing everyday working on our site. You know she does a few pages every single day and this gets in there and does a title. Does a description and it moves on through day, so you don’t you Ori. If you’ve got a whole weekend, you could just sit down and do your whole site. You know and just get it done and remember every time you add a page to SEO it and if you notice, like we had even SEO to our blog or excuse me, our blog, our categories, so that when we searched you know canned meat survival, it pulled Up our category of KM meats, so it’s not just the actual product page! You want also SEO.
You know your your categories of stuff on your page, that’s super important and Jessica, probably at time for one or two more questions over there. Oh you’re, trying to find have some fun view page source windows, okay, she’s. Looking for that, all right guys, I’m probably going to wind this down, and I really appreciate you guys showing up. I appreciate you being here. If you haven’t joined the inner circle, I highly recommend it if you want to move forward much faster, its Junior inner circle, comm /and role, in addition to that, if you’re, not a member of the art of e-commerce success Jessica, can you put the link to the Art of e-commerce success, that is, my Facebook group, if you’re, not a member of it, she’s going to put that in there.
I also have a book that shows you how to find products to sell online and if she would put that in that comment section also, that would be awesome so that you guys have that, and I think I could be wrong. I think that’s junior fisher book good night back on junior fisher book.Com. So that’s that’s a pretty cool thing. I also am working a lot on my youtube blog now. I would really appreciate, if you guys, and i’m going to downsize this for one second here, to find my youtube blog and I’d really appreciate it.
If you guys would subscribe to that blog. That would mean a lot to me. So let me tell you what that blog is and plus and plus and plus you’re, going to get a bunch of cool articles that you can read, which is a nice thing right and there’s my blog right there and we’ve got a little over two thousand subscribers To this blog already, so I’m going to put this link in our stuff here so that you guys can see, or can I put it in there? Oh, yes, messages! We get this in here, guys, one second, so there’s the link to my youtube blog.
If you would, if you would please go to that, I would really appreciate that, and you know subscribe to that blog like it read some articles just go through and binge this week and turn off Netflix and binge read my blog there’s a lot of good training. There and Netflix is going to take your money in my articles, are going to show you how to make money so just go. Do it go, do it go, do it important stuff, hey guys, I appreciate you showing up today it’s been an awesome day and I hope you have a great weekend if you’ve got spare time this weekend, a little work into your business don’t sit around all weekend.
The weekends are where your business is going to be made if you’re working a job during the week Jessica. You got the kind words or words of encouragement to these folks. Well so, on a PC you right-click ticket. What a PC you right! Click, ok, ctrl, F! Christine is how you actually pull up that search box, control, control, control, control. Alright, just got any cool words for the weekend. That’s going to motivate them and change their lives.
She started a new YouTube blog, a DIY blog. She also has what is she? What is your blog for pet parenting, which is teaching you add up the older pet and you going to put that in the comments too yeah yeah she’s, going to put that in there check that out. If you’ve got a pet she’s, an awesome awesome, awesome, dog trainer she’s got a really good group on Facebook. You can also join and what’s that group called the art of pet parenting, so you may want to check that out the art of pet guarantee.
You want to see some a Jessica stuff, she’s, pretty amazing, there’s some really cool stuff out there. I think you guys would enjoy it and she’s going to put those links in there and we’re still trying to figure out our lunch. We have not figured out our lunch yet heavily. We’ve got to figure that out she wants to go to a chain place. I don’t know, I don’t know, that’s a tough one man. We had we’re in San Diego with all these great restaurants.
You go to a chain place, that’s really tough! I think I think so what are your words of encouragement outside of head on over to your new blog head on over to your stuff? No, not an ad but words of encouragement, practice, patience, practice, common patience and you know that’s really good. I read the other day: people like Richard Branson and Elon Musk, and these people we were just just incredibly successful, the one trait that they all have.
Is they don’t get bugged over things? Do little things bug you to little things get underneath your skin do little things irritate you if so you’re preventing your own success. Imagine if you didn’t, let things bother you how much you would move forward and I can’t count how many times I’ve been working on something for a half-hour hour to three hours and I lose it and I used to get really mad about it.
And now I’m like yeah, I lost it, got to go back, got ta start again and if you can work on that attitude and it doesn’t come easy for anybody, don’t come easy for me. You know I get irritated, but if you can develop that – and you can work on that, that is one trait that is, you know almost found in all these super successful people. Is they don’t flip out? They just you know they go well. Okay, move on next, so that’s what you got to really do to be really successful, which god I got it got to develop that attitude.
So I would say: do that this weekend, important stuff, good advice, Jessica! Alright, you guys have a great weekend and we’ll talk to you real soon. You don’t think about my guys. Talk to you later, hey thanks for reading my article, don’t forget to subscribe to my blog and click that little bell right there. So you can be notified every time. I do a new article also click on one of those articles.
The IPL team that has engaged the most with its fans and followers be it on Facebook, with 10.5 million plus likes KKR. Is the highest of all the IPL teams or on Twitter, where KKR is the most engaging IPL team? Quite after Instagram, where KKR became the most followed IPL team with more than 21,000 followers, it was also the IPL team to have its presence felt on platforms like Pinterest and Google+.
Kick your result, so the only IPL team to have an exclusive YouTube article blog in sidekick yard, so that fans could get to know more about their favorite team. The team also had a website blog, an official mobile app that kept fans updated with the latest news about the team. Here are some ideas that went into developing the content. A mascot turtle da was created to match the sensibilities of a typical Bengali KKR supporter special creatives are prepared on the fly for every event, along with live tweeting and updates contests quizzes match analytics, and the latest pictures to keep the fans engaged.
Keiki are also got its players. Individual social media accounts verified. Besides these, the digital team at KKR also organized a live streamed. Facebook chat at Facebook HQ in Hyderabad. Moreover, certain players even had Q & A sessions on Twitter with their fans and elaborate campaign Chea for KKR, which run on all social media platforms. A special google widget was also created for this, which is a first for any sports team in the world.
The fans were also given a chance to receive a customized personalized acknowledgement article in return, this activity reached 10 million cricket followers to conclude, having made an impact both on and off the field, the Kolkata Knight Riders are gearing up for a bigger and better season.
I created and I’ve been developing sh404sef, which is a analytics and SEO extensions for joomla been doing that for since 2006 and since last year, in going on under the name we blur, which is the friend you’re, going to see all throughout this stock. We also do another extension, which is called Rosetta and which is a translation manager for java.
Ok, so that’s the background. I’r not going to talk about my products today. What I’m going to try do today is from a really ananas writer and a user standpoint find metrics, try to find metrics and actionable data through analytics and through google console to try help your SEO. Effort and process sf4 for seth has been providing some analytics features from the start, but very often, basically, our users don’t know what to do with these figures.
You’ve got basically. I will see that right through that very quickly. You got things like that. It’s probably too small to be seen, but you’ve got basic things like beta. Do traffic sources by traffic by sausage, my users midas just come from google. They come from referral, which is another site sending them to me, or they come through a direct call. Somebody typed the address, so, okay, that’s great! You can measure things you can see.
You have more visitors or less visitors. What are you doing that? How do you how to use? How do you get information about what you need to do on your site or elsewhere, to increase the number that’s? What I would like to talk about here is another example for message for corset back end, where you got the pages that are most viewed and with some what starts to be a little bit actually about data, because you know something like average time on page so 4X page, you know how much time user spends on that page.
That might be something you can use to alter your content anyway, and here is another example. This is not using analytics, but we also provide some things like the for Forbes numbers, your site, and then you can click through and see them. You can also see the list of URLs, for instance, the way of never visited. Nobody saw a specific URL on your site. Why? What what’s happening so, but that’s still very basic and though it’s easily accessible, because it’s inside your sight back end, it’s too difficult to use for fine grained.
What I call fine grained SEO something more stuff subtle that you need to have and do today, because we are search. Engines have evolved a lot and the basic things you could do five years ago are not enough today to edge off your competition. Whatever the competition is and whether you sell products or you do other things without any business in mind, you’re, always not in competition with other people on the way.
So why do we – I don’t know you, but why do people have web sites usually to complete, go up on it? What I the way, I see it it’s to complete goals, whether those are yo goes as a web site administrator I to sell products. I want some users to call me, because I want to do something, sell them something to organize something, but also users, visitors. They have goals, they went to Europe to your site because they wanted to find a piece of information or they wanted to buy your products that fulfill their needs.
There are many possible situations. I’ve just outlined a few here, but you and these Raiders and your users, you have you want to achieve goals, so that’s the basic of them again. Now, how can you compete complete those goals achieve those goals? My method I try to use is to break this down in three steps. Visitors must find you. They need to become aware of your existence and the fact that possibly they can fulfill their goals with you can they can achieve their goals at your website? Second, when they became aware of your existence, you have to decide them to go to your sites to come to click on that link wherever they find it and come to your site, and the third step is once they are on your site.
Well, you have to deliver, you have to give them what they wanted, what they expected, what they thought you were provided. So this is the basic methodology. Why? Why do I spit it this way? Because for each each of these steps can be translated into something real to let people find you, your site has to be crawled by search engines efficiently and your content has to be indexed and we have methods to solve this problem.
If you find a problem there, you can work on technical errors, you can the structure of your site. You can do on page SEO, but you have to know there is a problem death or you can include second decide them on after finding your existence. If you want them to come to your site, then you have to rank for queries for a given query. Keywords: keywords set: you have to be amongst the best one and at the same time you have to stand out in the results.
So serve is search engine with your page. So that’s where the result social, so you have to send out. You have to be there near the top, but you have to stand out as well and we have tools. There are things you can do if you have a problem there and then the third step completing those goals on your website. There are also things you can do. Some of them are just related to your products. If your product is bad, eventually you’re not going to sell much if you’re trying to sell if your documentation is bad you’re not going to help much speak many people so, but there’s still things you can do now.
For each of these three step, I’m going to go through those three categories and you’ll see a pattern in each case. In this situation they get to identify an issue or a potential game. Maybe you don’t have an issue, but there’s something you can do to do better. Then we’re going to try to change something, or at least I’m going to sell it. Tell you that you might want to look at that and then, but, as everybody should be doing already, your we’re going to measure the results.
And then we just feed that back and go back to the first step and reprocess and you’ll be just doing that. All the time which is tiring, which is which is something that’s required to have any kind of success in SEO to the or and running so now. These three steps I around outlined also find really appropriate tools in the Google Analytics and console that you have available to you it’s available for free and sure you’re.
All aware of that, though, you can pay for it. There’s a so little drawback about the free version of analytics. It’s basically that pretty much any interesting data has only a 90 day, 90 days retention period, so things that are really interesting after 90 days they are wiped out. There are things you can do to save them, but the bulk of it is going to disappear for you. So you have to you know: dont les, not like too much time passes.
It’s good to know that and you don’t want to pay for the real analytics, because it’s a really a bundle. So you don’t want to do that so getting wrong index willing to look at two specific sections of the search console crawling Google index search console to rank 12, your ranking and setup. You got search traffic and search Kyrie’s how your site, or your search results, look into the search result then complete complete goals.
That’s where we’re going to use google analytics so step, getting quote and getting indexed. That’s the major points and people often don’t realize how how important it is for that you’re going to use the search console. I got in the cross section of the search console. I got a article screenshot later the search console and the cross section will tell you every crawl, related errors. Google came to your site, they try to explore your site yet the content, and there was an error.
Somehow they couldn’t get through. So that’s something you absolutely want to fix most of the time. Another thing maybe users are not so aware of. Is that one very limiting factors of your SEO is the crawling rate search engines are not going to come back so often to crawl. Your new pages or the updates you can make to your website they have a crawl budget and that crawl budget, the half, how often they’re going to check your site for content, depends a lot on methods on on the size of the start of your site.
How how well you rank already many things? This is a real life example. Over 90 days. You can see that when stones at most the highest number, they served the search changing both chain and crafts 255 pages on day some days they didn’t come along. They didn’t crawl any page at all and on average 13 pages, which is really low as you can, as you can imagine, and it’s even lower than that, because this was right up to the beginning, so those this average you know if we take this – is from Februari 2016, so if we did, it does yeah this.
The site was launched right here so but later on is going to be more like a few pages a day. So don’t expect immediate results and there’s things you can do to speed things up, but it takes time they don’t come back so water now yeah. So once your site has been crawl. I thought I had it right once your site has been called. It has to be indexed, that is, google stretch, some content from the site.
They are going to work on it index. It find what it’s all about, whether it’s quality, where it’s high quality content, what it is relevant to which queries should match. It left us in Jackson, you got through things you can do there and to tools in the Google index section of the search console. You can use a tool called fetched as Google, which will show you feel it with a URL from your site, and it’s it’s going to show you what Google sees on that pitch, that to things that are really useful with that.
You can check whether your page renders correctly, and they see exactly what you mean and also it’s nice tool. It’s pretty much the only way to speed up things. That is tell them. Oh, I have a new page, that’s ready for crawling and indexing go cut piece. Cleaning the index in replacement ready with a photo for the previous one, the other tools, it’s precise map, so sitemap is a little thing. I dislike many people use sitemaps without knowing what they are for, and it’s for most sign.
Actually a sitemap is absolutely no use. It doesn’t do anything. A sitemap is a list of URLs of pages on your site that Google may they actually may use it to index better your site, so it doesn’t mean really anything it’s it just means they can use it or they can. As I cannot use it, they can do this lee whatever you want. So there are some benefits using scythes maps and i’m going to show you one matrix one way of using it that I thought I can like, but basically the what you have to take out.
That is basically, if you do a sitemap and you just store all or you just list all the pages on your site in the sitemap. It’s no use a site map can be used to provide Google’s with a list of pages that are not easily found on your site, for instance, pages that you still want to rank but are not linked from anywhere on your site. There’s no you’re clean no way to get there. That’s a theoretical situation, because if you want your l2 range, then you have to have links to it.
So it’s rather theoretical, but that’s that’s one way of doing it and another way of using a sitemap is to list their pages that you saw, Google never came or kings. Kit comes rarely to crawl them see them, but if you want to rank on it you think they are good, but they don’t commonly. You know prank and they don’t come often and don’t crawl them don’t index them. So you might want to list those bad urs.
Those URLs that are not used by the search engines and tell them okay, it’s a hint! Please could you comment see those that’s that’s a an interesting use for the segment. Ok, so the way it’s sort of listed here, but the way I use it. I actually list here in the sitemap be important, which is the the subset of my on the pages on my site, which I want to write for the one that are important. So don’t put your contact contact page here.
That’s not used source wasting budget crawl budget. Okay, here is a screenshot of the fetch, as Google feature that I mentioned, we are in search console fetch as Google is in the cross section, you type it type in a URL. You click on fetch or fetch and render fetch and render is a bit slower, but it’s nice because it will show you a screenshot of your page. You can select whether you want to see the desktop version or the mobile version, and I will show you exactly what they were in there.
There is probably most of you are aware off but years ago, if you were to use this fetch as Google people most people wearing those in the impression that a search engine is only understanding text that they will just grab the text inside your content and indexed At try to see the keywords there, that’s not how it works today and for already a few quite some time search engines. They just render everything so they’ve got a real full screen shots, they will executor scripts.
They will see all the images they will see where the where the content goes, whether it’s under the weather. It’s you have too many ads, for instance typical thingy. You have ads at the top of your page. That’s bad! It’s going to be done for you, so there’ll be rendering everything now expect to hide, and that’s where you can see here fetch and render header these groups when you’ve done that and you’re happy, you click submit to index and they may again they may index again.
This page, it’s generally considered it will be faster to the crawling, and indexing will go faster. Okay, I’ll have to go much faster as well anyway. So the first crawling metrics that I want to propose to you is this: if you go to site maps and remember – I only put in mice at my site map to go to your us, the pages I want you can go to site maps and you’re going To see the web pages, the submitted and actually indexed so we’ve got to university and you go to the search console index status.
I’r going to see the total number of URLs indexed for this sat and with that you can take two numbers. If you take the number of URLs, the good ones in your sitemap and you divide over the number of URLs in oh it’s on index versus sad map, you can see here that ninety six percent of my good URLs are actually index. That’s pretty good results and then, if you look at the good URLs over the total number of URLs, you can see that I have only eight fifteen percent of what I called use less URLs.
So i’m pretty on that side. I’r pretty focused all the good URLs that has one that I think have contents, and I listed in my sad map have number of members here to show that Google I’ve index having legs all of them pretty much all of them, and he has. He has indexed. They have indexed nothing else than that which is pretty good, because it’s all the ranking signals are going to focus on my good URLs.
What happens if you don’t have enough for the good pages you can work. You can check with other blocks on pages with your robots 65. You can check whether you have no index tags in your pages and again, you can check with all those pages. Maybe they are not linked in with so they didn’t consider them a good pages. What happened? He have too much useless pages. You have more, it’s your you’re splitting your ranking signals.
Then you can no index more. You can put decide. That’s on your again, your contact page or some useless pages you’re going to put index. Maybe if you have a store with the category pages and some products pages, you can no index the category page, because the category page is competing with your product pages. So just no index that that’s a lot of general rule. You have to think about it, but it’s a good rule.
If you have a blog, no index, look like just index the actual articles, the rod costs but no index the what was what’s called the blog category page in joomla no index follow. Of course, you want an engines to go through the links, but just rang for the main pages. So here are things you can action based on the numbers we have seen before these are indexing. Limitless now your site is indexed, is well crawl, its index.
How do we range better? What can we do? The first thing I propose is to is to find is to spend time on pages that are worth it. That is pages that are underperforming. If your pages, if you have pages that works well and brings you lots of traffic, maybe it’s not worth spending much time on it. Then you fix them and then you repeat: how do you find underperforming pages? Here’s the method you go to the search, console, search analytics there.
It’s really useful. You got plenty of data, so much database. Also just so much straight up here is our set up. I just click. I just checked to display the clicks impressions, which is number of time my URL, that have been displayed in the any kind of query we go in the kick flow rate. Then you click on pages and they’re going to see, and I personally I it’s not there, but I usually sort by impressions.
So I’m going to see the pages on my side that have been displayed the most to users. Then you can look at the heat flow rate. This is number of people. Where should we click on the link and went to my site are seeing my results in Google search results? So if you got there’s no bad value actually actually clear, but if you see one that’s rather low compared to the others, then you want to you want to dig into that one.
So you click on that URL and now we are. We are only looking at that particle data is selected, and now you look at the quiz, you click that button here and it will show you the queries that users types search for two to get to your page and and then again, I sort by impressions and What I can see is that I can see there the the queries for which my page was most displayed and and then again click for it.
So you can see here there’s a huge problem for that query. Joomla SEO I’ve got the most impressions for that period of time, more than a thousand, but only points. Oh six percent of visitors actually clicked there. So obviously there is a big game possible. The reason is, there are many reasons, but it’s it’s about it’s about URL. So you might want to look at that same thing here for SEO analytics, though in that case, I’m not surprised because SEO and 36 min means any kind of it’s not related to jummah.
So I don’t stand a chance to rank and that so proteins not worth spending your time with a joomla SEO yeah. I would like to run for that. So from that information, what can I do? I know I have now identified a page which is here, which is my plan page, which is badly performing for joomla SEO, and I want a google think that this page actually deserves to write for july CEO, because it shows it showed it a lot to people Which showed it to in results, but nobody clicks, but google still think that it’s a good page for that quote.
So I want to build all that and what can I do? I need to help with people or to entice people to click on that load. Sit. So you’re going to use, what’s called traditional s, your work you’re going to work in that case, probably on the meta description, because the page is there in the reason with nobody clicks on it. So maybe I can do a better description, somebody that well, maybe I don’t remember if I probably I don’t have even the the world – do not SEO in the description.
So maybe I want to add that maybe I want to learn more on the structure of that page on the copywriting, maybe put more SEO words. Keywords there, a little bit in strategic places. I don’t want to damage the page either, but anyway, for that kind of crime, low-performing page no click food. I’ve got a word for meta description and then go back to fetch as Google make make them fetch the page submit to index and then okay, I didn’t prepare, but this should fix them up and I’m going to wait well, I can look at other pages, but I’r going to wait for this page in a few weeks at least and see if what I did was correct, and you know if, if what I did was useful, i’m going to do exactly the same thing that is go back to this page here and see.
If two weeks from now, this number has increased, if so, probably I did a good job of course, the same time, you probably want to monitor things for another keywords: SEF urls for me, which I’m totally pretty good for, and you don’t want because you don’t want You to break other things, so it’s always that you do something. You measure the results and you the results in you come back to the USA. There we go so now we’re going to the last step, which is we have managed to bring people to our website.
For pitch and we want to help them, we want to be sure, as many as possible of them are going to find that they were looking for. Thus we’re looking for is what they search for. What I expect maybe they’ll look again: maybe they want to buy your product, but maybe they just want some documentation if you’re a non-governmental association, you want to have a very specific piece of information or whatever legal matter.
So it’s not about selling products. We’re going to use google analytics for that same process. You measure you identify issues, you fix any repeat, so how do we use the girl analysis? Other things I I like to do is I miss our ice cream again, but most of you are familiar with that page. That’s the admin page, Google Analytics when you have a given property. I always creates two views. There’s the what I call the roll data view is it’s when you have it’s the default view.
You have no, nothing, not not change any parameters, and here the raw data is exactly as Google fetches it, and then I create a filter view we’re in the settings. For that view, I will click this both filtering and when you do that, google will remove all the known search engines. Boats, though, the list is kind of funny like dated in 10 years, but they will remove such as ebooks and then we’ll remove non boats, non-spam books that will go to come to your site and and at least waste your bed with so anyway.
This will do things like that on that particular test site, the filtered view for a given period, the raw data. If you don’t look at things without removing the bones, you got 2,300 blisters and actual visitors. That’s 1,400! So we’re not half, but it’s really there’s really a huge difference. So all the work I’m going to do later on I’m going to do it on the filtered view, because there are better chances that we are seeing data about real people, not not not both.
Yes, sorry, what is the point in showing it? Why don’t they just feels that all day I seen you’d have to ask them my I really like, but they don’t hide them systematically, because first they do mistakes lead to a lot of mistakes. We should look at and the list like, I said, list of search engines, the official list, at least they are sites but like there’s one in France, rollout got a fire which is not even search engines anymore.
It used to be many years back. So I just don’t trust them. That’s why I actually keep both. So you can always go back to the real list and sometimes compare things are good to see if there are really huge difference, and so I just not trusted just because they set out, don’t trust them, but I think it’s a good basis. It makes sense, but the Royal data is actually what you want to have somewhere to refer to so yeah that case almost 40 % of the visits where considered boats.
It’s not always spam, actually phone sense. If you know Mars com, they have crawlers or if you go majestic SEO or the SEO companies like that they have crawlers, they crawl your site, but they are largely on visitors. They just get there to do some other work and it’s fine, but they are not spiders. You don’t want to reload them. You want to be aware of them, so make sense question if you’re not a screen, why do you think your batch mates Connor? The bounce rate is the worst thing or the hardest thing to enterprise, so that’s that case.
For instance, I know again, I don’t know what they consider islamabad. This particular test site is not a real site. It’s a it’s a test site. I have and I have a small screen somewhere which just go and fishes pages at redland, so I have actually data in analytics account, so I can work on it and it’s actually next also. So it’s it’s a mixed with artificial data. I will soon hear that by removing some spambots, some spam bots are actually just bouncing off that there are more votes bouncing off than the average users which I like in theory and my site.
I like people to say so, however, both can maybe just bounce off. Consider about be bouncing more often than actual leaders. Bounce bounce rate is just terrible to to analyze analyze its really other side by side faces many times. It’s actually really good to have high bounce rate. So again, this is how we’re going to do it first things you might want to look at. It’s probably not going to change very often, but you suddenly want to look at it.
This one’s, it’s, your mobile users ratio. Sometimes it’s totally not what you expect. These are real. This is real data from my from wheeler calm and it’s pretty steady. So on our juna total joomla oriented websites, we have my three persons, mobile user. Everybody is coming to our sights on the desktop. If you think about it makes sense, because it’s people like you, I hope, go a lot outside who who are not going to who are working so you’re not going to do, search or whatever on your mobile phone.
So it makes sense. But you want to know that number to sort of balance, your effort and how you’re going to organize your sights the amount of effort you put on responsive web designs or other tweaks. So how do we use analytics? The way I really want to use analytics is by setting goals. That’s really how you’re going to see what people do on your website goals help us measure whether users actually completed what I wanted to do.
We talked about dominate your file or creating an account or making a purchase, or maybe commenting or registering for a newsletter. That’s that are either your goals of the goals of your users, and we can measure that this prologue and there’s another category of goals that we can actually measure it’s the behavior. They are how much time they spend on my site. How much time does explain a given page? We can measure all that and set them as goals.
This is an example. You do that in the view you got ta goals menu. It’s really simple. You give them any k URL. So every time that’s the simple station. Every time somebody is going to reach the creating accounts layout equals compete page on website count, one that’s going to be a goal. It means somebody created an account, and this is one of the goals that I have I wanted to to to work on. You say that another example is duration.
You can set up the duration. I have noticed in my stats the global stats that users usually stand say: 3 point 33 and a half 30 minutes, usually on my side, the procession. So I’ve set up a goal of four minutes and I’m going to work on that. I want to work on my side to change pages content so that more people stay focus, and this is what you get on the overview page. When you report you’re going to see the goals on that girl having 62 people reach, that page means meaning they actually created an account almost 2 percent.
That’s so it’s not good or bad in itself. It’s it’s something you can work on and then you can measure, which is the whole point. When you do that, when you start building goes into the Google analogies, then you got those nice data phone for my goal here, creating accounts. I can see the source, so I can see, for instance, that most of the people creating an account of my sites are coming from this.
I remember what it was, but I think it was the jet. So I can see that’s where I can see, for instance, that some sources are better than others to reach my goal. I can either work more on this or maybe work on these other ones. I think the next slide is interesting for that. You can also see whether people used social network, whether they came from facebook or twitter and then later created an account.
So you don’t you’ll just see, but they came from Twitter on your side. You see they came from Twitter and they created an account. This is what you’re looking for. I obviously have to work on facebook compared to the rest of other the other areas again, like I said before from this information: it’s it’s less clear-cut, but you can work on that on those failures or potential potential game and then measure again and see how those Numbers people’s – it can be a bit more sophisticated.
For instance, we have, we have signed up, we have different way to create accounts and we can compare those different ways so, for the we can talk, we can hear see that we want to measure how many people gets to that signup page but from which page Are they coming what’s the path, how they come, how they end up? How do they ended up on that sign up page and finally created an account so again, and you got plenty of information that comes along with it, especially this intermediary page, where which I want to evaluate, I what you know if it’s a my design of that Page is good without they are it’s really easy to create a account for that big.
Then I know Google Analytics going to tell me: where are people going after the pitch know, half of them just let the site? So we have very big crowd here and some came back to the front page. So maybe there is not enough not enough information on the purchase page and people feel the need to go back to the product page. Thirteen percent article. I need more to add more information on the on the on the purchase page.
That’s the kind of thing you can. You can find here. It’s extremely easy, I’m not sure. What’s the feeling that you go for that is, it is really extremely easy to set a goal. It’s two clicks. You have to track them over time. It start something that definitely not something that you do once and it’s a process like we heard before some projects. The process you have to you have to do that kind of talk and ask you a quick question.
I noticed when you’re setting up the goals, yes you’re, setting up in the road eight of you yeah, that’s it! It is the build yeah. Well, there’s one people really chunk here: yeah, absolutely, that’s a total mystery hiding the notes out. Sorry I didn’t say, but I set it up in the fifth in a row view instead of the fifth employees. Are you setting up in the building? Yeah? Absolutely? Oh! Ok! That’s pretty much it here is just the basic summary where you want to go for each type of action, so you have any question not sure we got time.
Yep requests. So you said: okay muscle itself, like a mage X, you can adjust requested protection plus bro or something to see how to combat be honest, I don’t okay, so the question she got the question. The question was whether, if the final URL or the final thing you want, if the articles Thank You page, basically is actually a pop-up, that’s triggered by ajax. So it’s not a real page with a real URL, whether you can actually measure that as well or set it up as go to be honest from the basic interface.
I’r not sure, I’m not enough into that. So I don’t think so. The way I what I the programmer, so is it from the way I would do it would be to add some javascript in your extension or whatever code is doing that, but just send an event to to google and that even then, you can track in and Put in your process, so it’s always possible because it’s really easy to send data to our analytics with simple JavaScript.
Yes, I just at the equal access that very easily he’s taken her JavaScript. Then, as you add the on click, then Yahoo that yeah, that’s what I’m saying I mean there are. There are so many so much there’s so much so much information you can you can track on that? I didn’t when I didn’t go into the details of the all the options on the tracking code, for example, but you got things like enhanced link, analysis or link analytics, no matter where, where where they can track each link on the page for you, it can be Really detailed and you can really draw drown into this number.
What I try to do here is more well. If you just count the page views on your site, you don’t have enough information to do anything with aside from understand that 02. Since yesterday we lost half of our traffic, so there’s something being happening, and then you can go into that some details, which is really you know it three detailed. So what I’ve tried to do here is provide some sort of in-between something that you can easily set.
You don’t have to spend the whole day working on that, but you can easily find some information that will give you insight about on how how to change what you want to change and we’re too. So it’s really structured so that pretty much it can be put in a software issue which I plan on England, something okay yeah. Well, thank you! You, you
I denne article skal jeg tale om fire tip der hjælper, dig med at øge, det engagement, med dine e-mails, og hjælpe, dig med at se de åbne satser stige eksponentielt op til halvtredsindstyve procent, så hvis. I hænger fast efter denne article hopper vi, lige ind og forklar, hvordan vi, gør det [ Musik ] [ Musik ], velkommen, tilbage, fyre, dette, er, bedre, Kel, passiv, automatisering, på, denne kanal vi tale om alle, ting tilknyttet markedsføring, af, passiv, indkomst, e-mail-marketing, hvordan man, bruger automatiserede, Systemer til hjælp øg, din, effektivitet, og få, mere tid til at gøre for at elske så hvad vi går at gøre, virkelig hurtigt, jeg, skal tale om fire tip men, før vi, gør det hvis du gør mig en fordel ved at abonnere, på dette, kanal, og, NFL, Anmeldelse kunne se hver gang jeg sender en article og så kan du se, det og kommentere og interagerer og jeg elsker at svare, på hver, kommentar, jeg, vil, sætte, pris, på, dig fyre, følger, med, også hvis du ville, slå den lignende knap hvis du finder, denne værdifuld Det lader YouTube og mig selv ved at det er denne type indhold du vil.
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I bytte for deres e-mail, som du har, deres e-mail du kan, fortsæt med. At markedsføre, dem, fortæl, dem, mere om, dig uddanne dem, give dem nogle flere oplysninger så du vil altid pleje og øge, din, liste så en ting er virkelig vigtigt samt at øge; din, e-mail, åbne, satser, når du sender, en e-mail er en slags kuration af den liste Så en ting jeg gør skal jeg vise dig lige her dette er mail, eller lys jeg bruger fire eller, fem forskellige e-mail-automatiseringssystemer mailer det er en af dem de har denne ene funktion hvis jeg klikker på abonnenter og derefter, rydde op.
I en handling det viser, dig dem der har været på din liste. I mere end seks måneder, og, åbnede, ingen e-mails, som du sagde, okay, nu grunden til at jeg, vil, rydde op. I Mayan er aktiv og jeg vil faktisk, slette dem fra, min liste, er, jo større din Chris din liste vokser når du sender, ud, e-mails, hvis du sender, tusind e-mails, og hundrede, mennesker, åbner, dem, det, er kun, 10 % og derfor er chancerne for din e-mail gemmer, Sig som spam stiger, som din, åbne sats falder så du altid, vil sørge for at du rydder, op dem der faktisk ikke åbner, din e-mails, og så, vil jeg, bare slå, afmeld, lige nu er du sikker på at du vil være nødt til at afmelde, ni, og, Aktiv så jeg er afmeldt Jeg er så nu de er, væk fra, min liste det vil tage et minut og siden skal opdateres men, det, er, virkelig, vigtigt, jeg har over 13.
000 mennesker på min e-mail-liste jeg har haft gange gange over 25 men, jeg holder, slette, og Rydde op, I listen bare for at sikre mig at mine, åbne satser vil, være god nu den næste ting jeg gør hvad jeg vil gøre på min webserverwebside det kaldes call to share og jeg har artikler der er, mere specifikke for en religiøs genre, hvad jeg vil Gøre er jeg vil se hvilke artikler jeg poster som, er klarer sig organisk, og, sådan, som jeg, vil, indsende, det, på, Facebook, ret og, så, kan jeg se forlovelsen her, I højre side, og hvis, jeg ser en artikel der har større engagement, hvad, jeg, vil Sørg for At gøre er at jeg, har det, artikel, være, overskriften, på, min e-mail, nyhedsbrevskampagne, så, som et eksempel, her er nogle af mine, kampagner, så, det, står, nyhedspræsident, Nelson siger, mere templer kommer snart, og, kirke, medlemskab, bliver viralt.
I Brazil, okay så grunden til at jeg valgte den titel er fordi jeg så organisk på ansigtet og gennem masser af kommentarer og delinger at det, gik meget, godt, og, så den første, ting jeg gjorde var, at jeg sørgede for at det, var titlen, på mit nyhedsbrev. Bare vel vidende om at det allerede havde været, venligt af ligesom, godt vidner. I det væsentlige at jeg kører allerede så det er en ting virkelig vigtigt at du ved at der er, andre Jeg ruller igennem, her undskyld det er, slags langsom, som denne der faktisk er denne talte, om nogen der døde og du ved der havde fem gange engagement, Som nogle af disse, andre og så bare overvåg, din, sociale engagement, som du ser at tingene, er, resonerer, med, mennesker online som via Facebook eller via en Twitter post eller, Instagram Jeg er også en anden ting jeg, gør, så, godt, som, jeg, overvåger, andre websteder, Facebook-sidesider og.
Se slags hvad ting deles, godt, på, deres side, og jeg ved at det, kommer til at interessere, sig mine, læsere, så, godt, fordi, jeg, har, det samme hvis du har, det samme kender du mål markedsfør en ting der er virkelig vigtig til dig er at sørge for At alt er optimeret til mobilbetydning du vil have afprøve hvordan tingene er smeltet der du har en begrænset plads ret med, dit emne, lad, mig endda lade pop ind, her virkelig hurtig se Creegan så hvad jeg er taler om du har, dit emne lige, her men derefter Du har dette dette er, I dag kan jeg vise, dig hvad jeg mener dette bliver, din, emne og dette, lille, stykke lige, her vil være denne forhåndsvisningstekst og så, laver jeg Sørg for at emnet og forhåndsvisningen, tekst, er, slags, engagerende, især, på mobil der er, mange af Mine åbninger er mobil så, lad os gå tilbage, her virkelig hurtig Jeg vil gerne vise noget men, hvad, jeg, gør, denne, sidste, e-mail, angav, hvad, jeg, gjorde, godt, måske, denne, slags, nummer, tingene, det, talte, om det, er, det, jeg, får, heldige der holder, dette, rent okay for Det andet vil du se, hvilke artikler har det, godt organisk hvis du har, en blog eller hvis du bare har indlæg se hvilke der gør organisk kan jeg godt lide at have det godt organisk og, send dem ud som din, slags hoved stykke indhold tre du vil.
Fremstille sikker på at du har de artikler der klarer sig godt det er overskriften så at forskning, er virkelig, vigtig, fordi du ved, hvad der allerede er at tiltrække folk og, så, bruger du det, som en overskrift fremad det får, deres, opmærksomhed og den anden ting du Gør er du kan, køre split-tests, med, forskellige, artikel har linjer du kan, på Merrick mail, eller, lys, tror jeg. I de fleste e-mails, nyhedsbreve du kan, have en funktion til lav en delt test og se hvilken er engagerer sig bedre og du kan, vælge pandebånd der klarer sig det fjerde ting jeg gør er at jeg, fjerner min nyhedsbrev, op til, fire gange, og du kan, sandsynligvis Endda gøre det mere rigtigt som en eksempel sendte jeg denne e-mail, seks, dage, siden kender du flere, templer der kommer ind kort tid og, derefter, sendte jeg den ud der står seks dage siden, her men, det var, faktisk, seneste den følgende, dag og du kan se.
At der er 23 procent der åbnede den så den oprindeligt blev sendt til tretten tusinde fem hundrede mennesker tredive procent åbner den næste, dag den blev sendt til de ti tusinde mennesker der havde ikke åbnet den og 23 hundrede flere mennesker åbner det, så, tyve, tre, procent, Af disse mennesker åbnede det og jeg stoppede ikke der hvad jeg faktisk gjorde er to dage senere fra, originalen, send Jeg sendte en helt ny kampagne men, hvad jeg, gjorde er at jeg, lige har, ændret, emnet, header, og, så, sendte jeg den ud, igen og, derefter, åbner, Yderligere otte, procent det I en for nylig begyndte og og yderligere 10 mennesker 10 procent åbner det, okay, så hvis du ser, på statistikken, her jeg dybest set trukket denne statistik over åbner så de første sender, 4.
000 mennesker anden en 2331, 682 fjerde, 824 så a I Alt syv tusinde ni, hundrede folk åbner, e-mailen, og min listestørrelse, er tretten tusind fire hundrede, tre så; 58 % af befolkningen åbner det, okay, nu en tingfolk er bekymrede over er som en de er, slags bange for at e-maile; listen, nogle, gange, tænker, folk vil, godt folk Afmelder sig og det er ligesom hvem der bryder sig, okay, fordi hvad, er, poenget med at have en e-mail-liste af mennesker hvis du ikke, e-mailer dem, okay, den anden ting der er fri at gøre er send en e-mail, flere, gange fordi han vil tro at jeg inden.
For kort tid er lige efter, Melissa, føler, jeg mig for spammy Jeg skal vise, dig statistikkerne, så, dette er den fjerde e-mail der findes, fjerde 824 det er, okay, så dette, er, fjerde e-mail, som, jeg, har, sendt, det, til, nogen der aldrig åbnede den første, eller anden; Eller tredje på fjerde e-mail, Jeg havde, I alt tre afmelder og, spam-klager, okay, så det, er, punkt, nul, fire procent, af folk, så, 7756, e-mails, kun, fem, folk, var, som, yeah, det er for mange e-mails, du sender, mig, okay, så langt du ved.
At fakta. I denne sag viser mig at folk endelig, modtager, mere e-mails de læser det bare ikke hvis det er, generer dem, okay, så fyre jeg håber det disse, fire tip var nyttige forlad en kommentar nedenfor måske fortælle mig et tip om at I bruger til at øge, din Åbne satser på dine e-mails, ville jeg, være, virkelig interesseret. I at vide men, det tror jeg disse fire er, meget nyttige igen det er resume en jeg rydde op på min liste sørg for at min bedre statistik fremover det vil hjælpe med at lette, dig ved, IP-lethed, og, alle, tekniske, ting, fra, baggrund, som, Google, og alle Disse du kender forbehold for det de vil, se derefter folk håber at åbne, dem og der er værdi se hvilket af dit indhold, klarer, sig, organisk, og, derefter, bruge, denne undersøgelse.
I dine overskrifter og sørg for at fokusere på dem der allerede har gjort det godt og derefter den fjerde, ting vi, gør er selvfølgelig igen nylig videresende og sende igen du kan, beholde nulstilling, ville jeg sige indtil du er, træt af igen ret du manipulere, overskrift ændre Et par ting men, folk ved, du lytter, til, din, din statistik hvis du ser at folk er, dig kender 10 % af en til at tilskrive godt derefter du ved at du laver for meget men, baseret på, min statistik kunne jeg have gjort en anden nulstille og.
At jeg ikke tror folk ville have tænkt på at dette er vores Kelly, pass of automation, comm hvis du gør, mig dette er fordelene ved at abonnere og lide denne, article der ville, betyde meget til, mig, og, vi, fanger, jer, på, næste, article tak,
We have that Tim Kappa. There Tim is a webmaster CEO of online ownership, calm and he’s also a Google product expert. You can hear more about Tim, a answer online and ship calm.
Tim is based about a hundred miles north of London in Kobe, and David resume is about what would it be seventy miles almost in the English Channel, David is he’s a leading internet marketer he’s a copywriter of many many years standing. He can be found and dated David Rosenberg young he’s based in West Sussex, better tacky worser is based in Wimbledon in London. He is Google product expert in the and since community.
I think I probably forgot to mention that Tim was a Google product expert in me. Given my business community, all right, let’s get started, we’ve got eight questions tonight. Why take Islamic the first one is from Chris Greene question, one on our run list. It’s a 404 pages with Novell and 301 targets. That’s the title Chris said: hi guys we have an e-commerce store which has old for our pauperis with some referring domains.
If we don’t have similar products to 301, redirect them to the next best place to be the related category, for example, if the product is address a redirect to the category dresses and cheers yeah, I certainly do that also what I would double check before doing. I don’t know how many I don’t know how many you’ve got if it’s a handful yeah no problem, but you know, if there’s thousands, I would certainly double check some of them and just see if there is actually any was there any ever any traffic to those Pages, do they have any equity of any shape or form you know? Do they have any links to them? Things like that, because if they are, you know it.
You know if they were never getting any traffic and they never actually had any links to them. Then you may as well just see them for a force, because it’s you know probably no one’s ever going to be clicking on those. But, of course, if they were trafficked and if there was traffic to them – and they have been mentioned here or there before then, certainly due to the to the you know that the category excellent thanks Tim anybody else, all right number, two on our unlisted from Caleb Larkins titled, is it bad to have more than three h3 tags? She said I am make making a listicle and would like to use header tags, but I have more than three.
Yes, I don’t know if you got this idea from, I don’t mean to repeat what I’m Michael Musto says. It has never been bad to do this, so go ahead. Use them use them wisely. Yes, the things exactly right today, I, like my Michael Mike, misses center. All right: okay, let’s cross that one off and move on to number three, and I now run this – it says it’s from redress kicks it’s time, I’m really confused about the canonical tag.
The article goes on the say: I’m I’m really confused about the canonical tag. A the global site is in English, and the British side has /en GB and there’s a product page with the duplicate content found also on the global site. Do I use the canonical tag on the product page of the blow global site, but does that mean that then, if someone searches for that page from UK, they would land on the global page or would they still land on the UK page? Will the UK page still get the rankings and also, if the Swedish processes same URL them as the global page, apart from a slash, a ceaseless product page, will then all visitors land on the global page rather than the Swedish page? As the canonical tag made the global product page, the ultimate and true virgin, if that is made, if there has, since all right how about it yeah this isn’t a canonical tag.
Question. I don’t think it’s a it’s a Natura clang question, although the Canonical’s will be there as part of the hreflang implementation, I got a bit lost in in the in the depths of this question, but basically, if you set up a Chang as it should be done, You should the right the right. You should get the right traffic to the right page, because Google would know what is relevant to the yeah. So it’s it’s a it’s an air shuffling case and the global English site is the default for everyone, except Britain or English speakers in the UK, and for those who speak Swedish.
So that’s where that x-default comes in, because, if you’re not in, if you’re, not a Swedish speaker and if you’re, not English speaker in UK, then you should be seeing the global English site. That’s why the heck Steve? What would be the global site with Paige left flank, pointing to the UK version and the Swedish version each page? Each version can have its own chemical, because it’s the true copy for that version right.
So two separate excuse me concepts. Hev Lang essentially says – and this page is the equivalent of this page in a different language locale, whereas canonical states. This is the true copy between the location of this resource and, if you’re Swedish speaker, then the Swedish page is the true copy of that place. So each page can have its own canonical. I think I got it right succeed. It said it sounded impressive.
I think you, I think you convinced me, okay, let’s wonder alone, to number four on our list I’ll play through already this one from Albert prana and Albert. Ask a question: title emails: offering Amazon backlinks. Is it through my websites contact form? I don’t know why people do this, but I mean hassling people through their content from I could wouldn’t care if they were giving away free money. I wouldn’t deal with them there anyway.
He said I’ve been getting emails from link building services offering Amazon backlinks da ninety six saying something akin to this has nothing to do whether you sell anything on Amazon or not. We create a page for you and your website will be linked on a dedicated page. This is a very strong do follow, link to your site, a Google search brute, provides little info about the this supposin technique and an Amazon’s Terms of Service say you can’t link away from Amazon.
So what is this? Is there any validity to it? This is lies. Damned lies. It’s spam. It’s bad practice! It’s it’s something! You should run away from. It’s something that you really shouldn’t worry at all about its validity. There isn’t any it’s just another one of those schemes that that strange people keep trying to relieve money from us. Oh yeah, I mean you can yeah, you can go and create author pages on hundreds and hundreds and hundreds of sites.
The thing is, they tell you: they only give you the da of the which I even hate, because it’s a thumbs up metric, but they give you this. You know of the actual site itself for the top line of the site itself, that actual little author page or you know sort of business page or I mean it’s essentially just essentially just like a some kind of citation on there yeah I just wouldn’t bother with Them yeah, it’s just a lot of rubbish: man, yep.
Okay, let’s go to the mix here we are here’s one from Sarah Adams. It’s titled emerging 5 at different sites into one mega site, I’m working with a publishing brand. That is going to be doing two big things in the next year: one merging 5 different sites and brands into one cohesive mega site. The big challenge here outside of tech, technical SEO of merging multiple sites into one is merging different brands.
Moving from a subscription model to a digital membership model with tears and paywalls, there are lots of examples out there in terms of publishing sites with pale walls and lots of examples out there of multi brand sites. But I don’t know of any that have both. Definitely not marketing by imitation here, but would love some examples of publishing sites, with distinct brands or distinct categories.
That also include digital memberships. Does anyone know of any examples? No, not with all different brands? No and I very rarely actually paid for, but just it won’t be up these paywalls, hmm. No, I don’t know of any multi brand on a site. Unfortunately yeah, I’m the same. Oh I like hate, paywalls, okay, anybody else right, number, six on our run list. It’s from Jacob album, it’s titled earning Google’s a rich card.
Jacob said hi, I need help. I work in a company called voice, one two three and we have tons of a voice actor profiles, for example the voice 1 2 3 dot-com / Brian st. I had my engineer set up structured data for all of the voice actor profiles, so we’d have the chance at earning Google’s rich card and when that voice actors name is searched, is there any way for me to easily check one how my snippet actually would appear In Google, if my snippet is appearing in Google, thank you well.
My first thought is that there’s a nice report in SEM rush that will tell you what what is appearing in terms of what’s appearing on Google, for four sentences for certain searches. You could put him the guy’s name or the woman’s name and see if any a nice features were being shown. You could also see if, if yours was appearing, you can do that for four different countries as well. I’r short, I’m not sure at all.
That would that would tell you what it looked like. I should. I feel there must be one around, but I’m struggling to think of one, but certainly this game rush will will give. You will show you who is appearing and all you could you could just do a search and see what turns up make sure that you used incognito. But you know you say: okay, I just checked your structured data on that page and you’ve literally used the entire.
You know for the description you use the entire page and, more importantly, you’ve got stars. Our star important voice. 1. 2. 3 is currently experience, so we have functionality issues your message through the system may not be reaching us. Please mate! You don’t need that in your structured data markup and I’m guessing if they did try and look at that. You know after the first sentence, that’d be like what is this like you’re already telling us that you’re just look you need.
I would edit your your structured data. I would not have that it. I would not have all this other additional stuff in there Idina like 5-star services, the name the game with Brian. No, you know if you’re doing a bad person you’re doing a bad person. I would certainly edit your your your structured data on that yeah yeah. I would certainly do that. Another thing is, is let me just search Brian. I mean I don’t know what kind of snippet you’re trying to I mean.
I already searched Brian Brian, you know and Google’s already saying, voice actors and their suggested, which is cool. But then there is a kind of featured snippets for Brian saying but Brian mercy and then he’s got his own site also and on IMDB so yeah you should be trying if you’re trying be the authoritative one that deserves the featured snippet for the the search query. Brian signs voice acts out, hang on.
Let me take a shot. Are you using same, as? Are you actually no you’re same, as is all to voice one two? Three, so it’s like see you yeah. I think you need to revisit this. Okay, there’s also been the question of in this case I just wan na search for me and the first on Brian st. And the first answer is: is Brian CENTCOM yeah yeah you’re going to have trouble, I think, ranking over the voiceover artists own site yeah, I Mean if they’re going to do an actual featured snippet in terms of the actor itself that would more likely come from either wiki or you know other axis, okay, what’s the Nexus? Now I don’t bother to remember these people yeah.
It tends to come from wiki and sort of other things whose profiles are these yeah, their own actual profiles of you own yeah. I mean like, if you’re going to do the same, as which I know in your structured data. You’ve got that as your organization, but if you were going to do same as I would be doing their own sort of social profiles and things like David said, I don’t see your site actually sort of hosted nuts posting that featured snippet per se, at least not For the not probably the bigger names, yeah yeah yeah, you may you may for other ones.
I mean, I don’t know who you have you know. The other thing is that Brian straight the example you gave has got an IMDB entry. You know that’s coming in at number two so which then actually links to his his own Brian CENTCOM, hmm yeah, whereas you don’t even you don’t even reference the sky you’re treating it as if it’s you is yours in that sense, but he’s he’s not in that. I would yeah yeah, I mean personally say if I was looking at this, I would I would like your pages.
Firstly, I would sort them out. I would really sort of your pages man stars important in capital, letters and you know your first line saying you’re experiencing functionality issues. I would really sort out your pages. I would get rid of all these weird star things. I would structure them exactly the same across every single one, so this is that this is the key thing. Yet I would really look at these and structure them across every single one.
Then, of course, if they have their own social profiles, I would add those in so look at an irregular actors. You know, features snippet or knowledge graph right and then look at those and structure it. According to how Google likes to structure these things and you you, what you want to do is you you want to become the authority like IMDB, but for voice, and but you need to have a proper structure in place.
This kind of stuff just does not work. The way you’ve got this page stuck, you know, clients it just all should be in proper, structured sort of stuff yeah. I would I would really that that’s my own personal thing, if you weren’t going to go down that road all good points, all right. Let’s move to the next, nobody has an objection. Okay, number seven on a run list is from a bender raj dango, it’s titled implementing review, schema a Bindra said them after an algorithm update for Rich Snippets for reviews by Google.
I have this confusion on my mind. I can relate to that now. He said now. Do we need to implement review schema only through micro data or PDFs? Can we get a snippet even when it’s implemented through json-ld thanks in advance yeah, you don’t need to change anything as such. You don’t need to change the way it’s done. You can. Obviously you can do it in multiple ways, but I mean the ideal version would be just an LT.
It’s easy! It’s easy to implement. It’s probably the better ones. What you’re, not understanding, is the rules around when Google are going to provide the stars and in the search results they are not going to be, I suppose what they call self self-serving. So essentially, if you are a business you can’t you know you could mark it up, they’re, just not going to display it. So if you’re, a plumber and you’re going to put your plumbing page – and you know if you’re an optician – it’s not going to be up on any of your pages – the only pages that they are really going to allow them onto now our product pages as such, They will allow them onto the service page.
So if you’re a plumber, it won’t be on your home page. But, for example, let’s say you have a boiler page and you allow, and you allow users that this is the crucial bit. You need to allow users to actually add add their own reviews right. You can’t use third-party tools to extract them from one site to add it to that site. It has to be the actual site or the actual service or product that that that the user can can can review but yeah.
So so those are the kind of things in that sense. You can’t just chuck it across an entire site and you can’t just chuck it on two, because you know I mean, of course, if you’re, a single page cafe and you allow for views on there. Yes, they were, you know they would honor that, because it’s the cafe and it’s the customer, but if ten it tends to be a product now they’ve just restricted it on self-serve it.
So you can’t run across all sorts of different things and equally you can’t be using a third-party third-party tool. The actual reviews need to be on that page. Excellent Tim. Thank you for that all right! Let’s go to our 8! Then final question on tonight’s panelists: it’s from Kelly and cream sitting on a flamingo Kelly Anne said it’s. The question is titled the particular keyword in a particular country, Kelly and said: hey.
Does anyone know what is the best way to check rankings for a particular keyword in a particular country yeah? So, there’s quite a lot of tools out there on the market that can do this for you, you can set it by a country. You can set it by a city, a town, a specific location. I particularly use SEMRush, but you can use. I mean there are a lot and you could even use your Google search console filtered by the country you’re looking at and hopefully that keyword will be appearing within there and then it will give you known exact but it’ll.
Give you a very good idea, and you must fill trip, a country to give you an idea. The other flip side of this. You know Kelly that you need to start thinking about this know really. You know checking out a keyword by country that the point is where that, where that rank tracker is actually searching it for what IP within that country, you know it could be the north or south, it could be somewhere somewhere else.
You know just it very rarely. People search by it by by just by you know, a country and what you see from a tracker is not going to be the same for people in that country in different locations. Searching for that same thing because it may be. You know if it’s sort of affected by local that could completely be different. Very rarely people actually search from a country search setting very rarely so and and of course, even if they are in the country and they search for a keyword, it doesn’t have any modifier and in it they will generally try and return a local search to them.
Based upon their IP or their, if their phones, chair location, so actually just searching for a country not really beneficial, I mean for you like I’m, like put this way. I wouldn’t go and pay for a rank tracker just to check a country. I would use your search console and then it just gives you kind of an idea right if you were looking specifically localized, then yeah. You know that makes more sense, because you know if you’re looking at localized, you can try and understand well what we need to do to appear more in this demographic.
These are the demographic or these are the. This is the actual city we want to target, not just like it’s, you see what I mean, so I would just before you go out and like spend money on any of these trackers, I would just maybe read up a little bit more on actual where things Are going to rank how they’re going to rank, how Google tries to serve different results based upon the search query and the where the users located? Thank you, Tim may anybody else.
Okay! Well, that’s about it! For tonight. We’ve done it again. We’ve answered all of the questions asked on the dumb SEO questions Facebook group for this week, we’ll be back yet at the same time next week, but before I go, I must thank Tim, Kappa David Roseanne, Masatoshi versa. Thank you for your contribution. Oh my kappa sure. Cashner, it’s just joining us. Okay, Michael thank you for coming in, but we’re just about to get a green room.
Sadly, Oh Just My Luck, you like blue. All right must you still say if they think people like mottled, stricka, –, Michael Martinez and Richard Hearn, many other people who answer questions throughout the weekend, they’re very contribution that is invaluable. Okay, as I said that will be back at the same time next week, but for now it’s good night
Alright – and I do appreciate all my new subscribers welcome to the family and again, I’m going to ask you to please like share and subscribe all right. So what is Clickbank first of all. Clickbank is a marketplace where persons that have mostly digital products come on here.
To sell their products and what happens when we go ahead and sell their products or market their products? We get a good commission from that. Alright so ways in which we – which I do this is by depending on the product that I’m promoting, I would go into different Facebook groups or Instagram, and then I would promote the offers alright. But you need three things before you can effectively promote Clickbank products.
You would need a autoresponder, that’s an email autoresponder, that’s, basically, something that you can use to send out messages to your leads daily weekly or whenever you decide and also it can collect their information. So you can have a mailing list. So, basically, when you have a mailing list, let’s say we’re: promoting a product for weight loss and for each person that comes to your offer page, you collect their email.
If you have another product in that same weight, loss niche, you can definitely retarget those customers and sell them other products. Alright, so that’s really good. The second thing you will need is a landing page builder or a sales page builder. Alright and I use builder all that’s what I use to create it – some people use clickfunnels, but that’s more expensive. So I use builder all to create my landing pages and in this article I’m going to walk you through step by step.
I’r going to create a page from scratch, so you can see that it’s real easy, I’m going to select a product and then we can go ahead and get started alright. So here on Clickbank, what I’m going to do is select a product I normally use to Nicias. I use the e-business and marketing which is make money online or health and fitness. So for today I’m going to go ebusiness and marketing and Clickbank is free.
You can just go to clickbank comm and create an account. It’s totally free. You don’t have to pay for it. Alright. So once I’m in the e-business and marketing I like to start by gravity, gravity is basically how the higher the gravity it’s the more the better. This product is selling all right, so right now, at the top, is make money from YouTube, with no filming no marketing and no websites. So this is the best product here right now and then there’s another one here you get paid for your opinions, real survey, jobs.
Alright, so you get for this one, you get $ 39 commission for each signup and this one you get $ 71 alright, and you can see, there’s quite a few here, get paid to test apps, alright, alright! So I’m going to work with the one at the top for now, so let me see what this is about. I can just click this and it will take me straight to the landing page, so I can definitely see what this is about. So there’s a short article here, alright, so that basically looks like it’s going to tell us what it’s about.
Ok, I already went through the article, so I’m going to go ahead and just give you an example of how I would go about. So this is the page that, ultimately, you want to lead your customers to so they can purchase this product alright. So what I do I come here and I look for some information that I can use all right so make money with YouTube or your money back. So this is a good punch line all right, so I could copy that.
So I’m going to go over to my Builder all page right now – and this is my website builder, I’m around a new website area. So what I can do here is to either look for a ready-made landing page template or I could make one from scratch. So I’m going to go ahead and see if there’s any here that I like all right, so I’m going to view this first, one all right, so the first one that came up this is how it looks.
I want something here that can collect emails, so this is a bit too much. I just want something simple, so I’m going to go ahead and look for another, just a simple website that I can use just to collect the customers email before redirecting them to the landing page all right. So let’s take a look on this. One also has a lot, so this is like a full-blown web site right here as well. So let me go ahead and select sales funnels right here, all right, so this looks like what we’re looking for all right.
So I’m going to go ahead and view this. One all right, this is what we’re looking for. So I just want a simple page like this, where I can collect the customers email and then I would just program this button to lead them directly to the other site, all right. So, while I’m here so I’m going to go ahead and click Edit right here. So this will take me to the editor where I can just change the texts and images stuff like that, all right, so just a minute, while this loads up all right so know that that has loaded up here.
This is the website page editor right here. So we want to put a headline in so I’m going to go back to that page, and this looks like a good headline, so I’m just going to copy this and then I go back to my site. Editor double click here and then I just paste that alright so delete that part. Now that we have that here I can definitely edit this so that it’s not so big and just change that font size bring it down.
Alright, that looks good alright, so we need to let this part stand out. So I’m going to change the color here to red, alright discover how to generate a regular income. Alright, alright! So now we have our adding. We would like a subheading right here, so we’re going to go back to the page and we look for a subheading alright. So this looks pretty good right here, so we don’t have to go far for the information.
So we just do that paste here, edit that alright, so now we need an image for right here. Alright, so I’m going to go back to the page and let’s see, let me look for an image that could work better. Yet what I’m going to do is I’m going to use the article right here, so I am just going to copy the article address right here and then we go back to our page. So this is real easy. What I do I just click the plus button here and then I scroll down to audio and article and Jenna.
We just click YouTube article, alright, so what it would do it will give me a template here for the article I can just fit it right here. In this box pull this down and then I just right click configure and I just put the YouTube URL right there and just hit confirm right. So there we go. So we have the article right here on our sales page, alright. So the last thing we need to do is to configure the subscriber mailing lists.
So, oh, we need to save this before. So I’m going to save this as YouTube, all right YouTube money and then I click send alright. So now that save – and that would be one of my subdomains on my builder – alright – so that’s that’s pretty much it so now we can configure our mailing list and with builder all you get a free, autoresponder and email marketing program. It’s called mailing boss. So I can use that and I have a Clickbank mailing list that I’ve created before so I’m going to use that so that basically only collects emails all right and I’ll do another article to show you how to set up your mailing list once you’re.
On builder. All and I’m also going to leave a link in the description to get started with builder, alright, because it has over 25 tools that you can use that are really good. You can create websites, you can create sales pages, you can create Android apps iOS, apps, webinars courses. You get access to all of that for just one little monthly fee. Alright. So now that we configured it, we need to change the text here.
So I’m going to look around here to see if there’s anything that pops out that I can use for that button. Okay, alright! So I think I’m going to use a start earning now, so we just right click here and we can go to button and then right here we can change the text all right, so we can say start earn-in, No all right and then we can confirm that And there we have the button change to start earning now, so what we need to do now is also to configure where this button leads to so now we would have to go back to Clickbank and we would click promote right here to get our link.
So basically, this is the link that if anyone clicks this link and buys the product, Clickbank knows that it’s you that should get the Commission all right. So we just copy that right here and then now I would go back to my landing play page and click Change, URL and then after they confirmed that they subscribe. We would then just paste that right here and click, OK and confirm so once they opt-in to our mailing list.
They will receive a confirmation email to their inbox and then once they click that confirmation email, then they would be redirected directed directly to this page, where they can see all the information and purchase this product all right. So this is basically a course that teaches you how to make money on YouTube in the back-office. There are some really good articles in here as well, because I did check this out for myself, and some of them are a bit outdated to be honest, but it does have some real good materials in there.
Alright. So, even if you want this just to learn how to make money on YouTube, it’s definitely a plus all right. So and now that we’ve done that we could change the logo image right here to like make money on YouTube. Let’s see if they have like an image for that, so just a minute. Okay. So what I did is just googled for the logo. So I’m going to go ahead and save that to my desktop and then we definitely go in and put that in to our page as or Lobo all right.
So let me go back to the page right here and then we would just right click. This image change image, wait for that to load up, and then we just click upload and then we would just search for the image that we just say. Sorry here we go all right so now that that is loaded, tor image collection here in builder, all you would just click the click it right here. Then click confirm down here and there we go.
We have or page logo. So we can just copy this, and then we can take it down here. So we can just remove that one, and we can also remove this and then we can put it right here and to make sure it’s centered all right and there we go. We have or landing page all right, so that’s pretty much it and that’s how easy it is to create a landing page with builder all as well. So we just click Save right here.
Oh, and one more thing I like to do is to preview the mobile version as well, just to make sure, as you can see here – it’s not really fixed. So this is what persons will see on the mobile section, all right so right here we can just make this a bit smaller like that all right, and then we need to have this bit smaller as well, so it can fit right on this, and that looks Like about it and we pull, we can just pull everything up by clicking the box there.
We go and pull this up and put this right here and there we go alright. So now we would save that so that we have it fixed on the mobile version of the website as well all right so now that that’s completed in builder. All if I go to my my websites here, I would see the URL for my landing page that I just created all right. So what I need to do now is to publish that website and we build our all it’s simple as pressing a button.
So here we have YouTube money. This is the one we just created, so I would just click, publish right here and then builder all would do its thing and reload and then it would be published alright and now that it’s published, we can definitely test it out by just clicking this, and it Should load up in a new tab and we can see our website all right, so there we go alright. So now I can just put a test email here and click start earning now.
All right – and it says please check your email address in order to confirm – confirm your subscription all right so now what I would need to do is to check my email address all right, so I did get the email and I clicked it, and it takes me Directly to the sales page for the Clickbank product, all right, so now that that has so that’s basically it so you would get to collect their email. So now the email would be in the mailing list and then you would drive traffic here, alright.
So what you can do to drive traffic? If you want to do it, the freeway you can knightly go into facebook. Groups like work from home groups make money online groups and groups where persons are looking for opportunities to make money online, and you would definitely just build some rapport. Give some good value in those group. Don’t just go in there and start spamming away. Try to keep conversation, listen to what people are saying see if you have any input and then you can just find your own unique way to just slide your pitch into them as well, alright, and if you want to do it, the paid way, there’s a site Called udemy, where you can basically use persons that are already into the market in digital marketing field, and you pay like $ 30 or $ 40, and they would send your offer to their mailing list, because some of them have like over ten thousand persons in their Mailing list already that are interested in make money online products, so what they would do is they would just get your offer and send it to as much of their leads as possible.
Alright and you in turn will start collecting emails from them because you set up your landing page alright, so that was it for me today. Please, just let me know in the comments, if there’s any specific area that you’d want me to do a detailed article on to show you and you can start making some money online alright. So that is it for today remember to Like subscribe and share and remember to hit the bell.
So you can know when I come up with new articles alright and thanks again for tuning in really appreciate it.
Emails continue to be an important and effective way to reach people, especially prospective customers for the products and services your internet marketing business promotes, but the format of emails requires you to work a little harder to gain somebody’s trust.
Today we are going to look at some techniques you can use within the body of your promotional emails to make them connect better with your customers. So it is easier for them to follow your call to action whatever it may be. The body of the email, the body of your promotional emails, needs to be as concise and, to the point is possible. Remember the average person gets dozens of emails in their inbox.
Every day, if they open yours at all, they will probably junk it if it is packed with dense copy and long drawn-out sentences. Most people scan rather than read emails, so you want to use short sentences or even brief phrases or bullet points whenever possible. This makes it easier for your reader to capture the essence of your message as quickly as possible, using attachments and links the biggest selling point of email over most other communication methods, such as texting or instant messaging, is its ability to attach documents such as Word files.
Audio files, articles slideshows and others these can be attached to the email using the attached files function when the recipient gets. The email attachments will be listed both under the header and beneath the text copy. When the email is opened by your reader, clicking on either will open the attachment on a separate page, including links with an email content within the body of your email. You also can include links to web pages addresses and other locations when the reader clicks on these links, they bring the reader to your intended destination.
A word of warning. It is very important to double check to make sure your attachments and links work properly, test them before sending out your emails to make sure they work. There is no faster way to lose a prospective customer event to forget an attachment or a link that does not work emoticons in there uses emoticons are those little smiley faces that can be inserted into the body of your email, depending on your intended audience.
Emoticons can be either light-hearted and entertaining or unprofessional and distracting. When you talk to somebody face-to-face, you can use gestures and body language to provide nonverbal meanings. Sometimes emoticons can be helpful substitutes for these nonverbal cues. So then the question becomes: should you use emoticons? A good rule of thumb is to avoid or be very cautions when using emoticons in business communications.
In some cases they can distract your reader from your central message, plus they can strain the operating system of older computers, causing them to run slower and potentially causing ill feelings towards the email sender. If you would like to learn more about email marketing, as well as a way to generate conversion, ready internet marketing prospects each month, then the doorway is here just follow the link below to check out our online business systems.
Now, Phil and Tom plus calm forward, slash subscribe. This article is part of online multi-millionaire metalloids, my online business education done for you, article series to have access to the global marketing and distribution rights of these exclusive articles requires titanium membership. Ps. Before I go, let me tell you about today’s free bonus to access our free article series on how to get free leads online using article marketing, then all you need to do is subscribe to fill and Tom plus to subscribe to fill in Tom, go to fill And Tom plus calm forward, slash, subscribe and fill in your details.
Phil and Tom media publishing and broadcasting help visionary families in a few emerging entrepreneurs to use article to grow an online brand to create a long-term, profitable, sustainable online business that funds your perfect lifestyle and have fun while they’re doing it. If you would like to ask Phil and Tom a question, you can leave it beneath this article and they will get back to you within 24 hours, Phil and Tom hope.
You have enjoyed this presentation and would like to wish you well in your business endeavors. They look forward to working with you in the near future. Thanks for reading have a great day.
So that’s we’re going to talk about today, Google Analytics. First. I want to start out by saying that there are so many ways to improve upon your Google Atlantic google analytics skill set that we couldn’t possibly cover them all in full today, in this short 30-minute block.
But these slides are chock-full of information. I’r going to do an overview on some focus areas that are really important and you might want to look into each one later so there’s tons of links in these slides to look into each one more later. So I highly encourage you to download the slides. The link is right there and I will show the link again at the end, so I improve your google analytics skills.
I think this quote sums it up nicely. The quote says: the goal is to turn data into information and information into insight, but what’s the difference between data and information and information and insight? Well, basically, data is a bunch of characters and numbers in a maybe semi-organized, but not totally organized manner and data when segmented in a logical way becomes information information when segmented, in a logical way that can answer, questions becomes insight.
For example, do our paid search visitors convert or engage with our site, as well as our organic search visitors, or vice versa? The data, when segmented, in a logical way an organized way that can answer that question can answer that question. It says yes, organic users, bounce. Let’s stay longer and consume more content and the insight that can be gained from that is that we should invest more in SEO.
I’r a big fan of data-driven marketing and investment decisions so that how to turn data into information into insight. But in order to do so effectively, there’s three things that need to happen with your data. One is it needs to be accurate. To is, it needs to be comprehensive and three. It needs to be segmented in a way that can answer questions. So that’s what we’re going to go over today is how to do that in Google.
Analytics improving accuracy were things like these improving comprehensiveness with conversion, tracking and event tracking and segmenting data to answer questions with tips and tricks like these, but first before I dive too deep into any one of those. I want to go. Do a quick overview of account structure because I’m going to use words like property and view along the way, so I want to make sure you know what that means.
If you go into the admin section of your Google Analytics account you’ll see three columns. There’s account property and view one account can have multiple properties usually used for multiple websites and one property or one website can have multiple views where the data is segmented or filtered in some way narrowed in some way. In that view, so just want to make sure that semi clear at this point that one account can have multiple properties, multiple websites and each property can have multiple views.
So now that that’s clear, how do you make your data more accurate? First and foremost, I want to check that your tracking code is implemented properly. This is a this is responsible or incorrectly implemented. Tracking code is responsible for a whole variety of accuracy, issues that may not be immediately apparent in the data, so you definitely want to check that this is done correctly. You need to have one copy, not more than one.
We see that a lot one copy of your Google Analytics tracking code placed in the head section of the website after the opening head tag and before the closing head tag. Ideally right after the opening head tag. But as long as it’s in the head area, it should be okay and to make sure it’s ok, you want to use the Google tag – assistant, Chrome extension. That is quick and easy way to know. If your tracking code is implemented correctly and working properly, you’ll get a simple, sad smiley face if you’re not good and a green happy face if you’re good to go so definitely start with that.
After you’ve checked your tracking code, another accuracy issue you can look for is called self referral traffic. That is where it appears that new incoming traffic is coming from your own domain. So if you go to the acquisition, all traffic referrals menu and you see traffic from your own domain – that’s a problem because sessions are then being double counted that are really the same session within the site and conversion data can be inaccurate.
So if you see that or just to you know, preemptively prevent that you can go into your property settings middle column, in admin and under tracking info you’ll find the referral exclusion list. Just add your own domain name there, and that will take care of that problem. If you have it or prevent it, if you don’t additionally, similarly, you want to, if you are collecting payments on your website, whether it’s ecommerce or any other payment collections going on you’re using third party external payment gateways like PayPal, you also want to add those to The referral exclusion list, because a similar issue can occur when someone goes to PayPal to checkout, and then they come back and Google Analytics can count that as a new entering user.
Our session, I should say for the same user, but it’s really all part of one session for that user. So, if you add the third party payment gateway domain to the referral exclusion list, Google Analytics will then automatically unify the returning visitors quote-unquote new session, with their original session from before they started checkout and treat it as one we’ll have time for a couple. Questions at the end, also sort of similar in nature is, if you have a user journey that crosses several domains.
So let’s say you have a main website, our site comm and you have a courier site, our career site, comm, and it’s very common for users to travel amongst those and back that can cause a similar issue where one user is really interacting in one session. With all your properties, but it looks like in Google Analytics, it can look like multiple sessions per user visit, and that’s just not true. So in this case you want to implement something called cross-domain tracking and there’s a link there.
It does require a little modification to your tracking code, so there’s a link to read more about how exactly to do this. If you need to do this, but the concept is basically that you’re going to use one property, although properties are usually used one per website in this kind of a case. You want to use the same property across all of the domains and then use separate views to segment the traffic out.
You can have one view where you can see it all together, but then you can have separate views for each site as well, and this will avoid accuracy issues by making all the user visits that are hopping amongst domains. Look like brand new visits when really they’re. Just in one session, moving around alright and another thing for accuracy that you want to make sure to do is get your ownself out of there.
Your behavior, your browsing, behavior on your own website, is not representative of your target client, our prospects, behavior on your site and so you’re, going to skew your own site wide average metrics if you’re recording your own behavior and that of your staff. One really easy way to take care of this is the GA opt-out extension for Chrome, just install it activate it, and you will no longer be counted in your Google Analytics metrics.
That’s the easy way, there’s an abbess way. My slides are not changing there. We go advanced way is IP filtering and this happens at the view level in your admin, you go to admin, view filters and you can filter out your own and your team’s own IP addresses from your view. However, if you do, this definitely definitely definitely create another unfiltered backup view whenever you filter anything out of your main view, it’s gone forever.
So if you make a mistake – and it’s really easy to accidentally – you know put a dot in the wrong place or something if you make a mistake that day is gone forever. So definitely always one view. That’s an unfiltered backup view just in case alright. Last, but definitely not least, is referral spam who’s heard of referral spam all right about a third, maybe referrals fan, has a MERS always do they figure out how to spam us in every area of our lives, including your Google Analytics account, spammers have figured out how To send fake traffic hits to Google Analytics accounts and they do it at random.
Just like spammers call you at random or text at random, so you likely have some referral spam in your Google Analytics account, and it’s just to get your attention like this uptime site is just you know, sending fake hits to get you to check them out and Often they will have bought like metrics, like a 100 percent bounce rate, one average page per visit and 0 seconds session duration, so that will really skew your overall metrics you’re trying to learn about your whole site’s bounce rate, your whole site’s average pages per session, etc.
That’s going to get messed up by this type of traffic and it often has those characteristics exactly but referral spam, but some spammers have figured out how to fake those metrics so they’re not just easy to spot like that. So how do you get it out? The referral spam should be filtered out with filters, so again always always always create a backup unfiltered view. If you’re going to try to do this.
But how exactly do you get it out because there’s hundreds of different websites doing this and hundreds of different metrics that they’re sending with their fake traffic? One word Carlos. This guy has got this figured out and you can do it yourself by following his instructions and or you can pay him to do it for you. But he has got this down. Pat he’s related business for himself taking care of referral, spam and google analytics and I’m not affiliated.
I don’t earn any money by recommending him he’s just the best, so either follow his instructions carefully. They’re incredibly complicated, but you can do it yourself if you want to carefully follow the instructions, but so so the pro to this is that it’s free, but you do have to update it manually whenever new spam sources come out, which is pretty much weekly, but you Could sign up for his emails he’ll, send you an email when there’s a new one to add, filter and tell you how to do it or you can pay him.
His current pricing is not published on his website boy. Is we sign up for it? It’s very affordable, so those are your options for getting referral spam out of your Google Analytics account all right, so we talked about a lot of ways to make the data more accurate, so we also want to talk about how to make it more comprehensive and to Segment at answer questions. So let’s talk about comprehensiveness for comprehensiveness.
Of course you want to track all of your actual conversion. Actions as goals or transactions in Google Analytics you’d be surprised how many sites we see from really established brands that are not tracking all of their actual conversion actions in Google Analytics. So this is key and when I say actual conversion actions, this is a pet peeve of mine. Viewed contact page is not a conversion that a conversion is when someone either purchases, something or actually inserts themselves into your sales cycle, somehow using some kind of form fill or something.
So those are the things you want to make sure to track as conversions as goals or transactions in Google Analytics the easy way to track a form is to after submission, redirect that form to a thank you or like confirmation, type URL and set up. What’s called a destination goal in your admin for Google Analytics for that URL super simple and easy for e-commerce transactions. If you’re on WooCommerce you’re.
In luck, they have a plug-in the enhanced e-commerce tracking plugin takes care of this easily. Just install that enable the cameras tracking in your admin in Google Analytics and you’re done now, if you’re not on WooCommerce or you have a really complicated form situation. You can’t use those easy methods here are some links for using Google tag manager to set up both form, fill tracking and e-commerce tracking for your website, so for non conversion actions, but actions that are really important that you want to track.
You can track those with something called event tracking, so anything that’s an important action to track, but is not someone actually purchasing or inserting themselves in your sales cycle should be tracked as an event which can be viewed under the behavior menu and then events – and we Don’t have time to go through exact how to set this up so it gave you links, but here are some ideas for what you might want to track.
Article views there’s links there for YouTube and Vimeo Mail clicks on mail to links. Click-To-Call links, outbound links, clicks on images or other elements. Those can all be tracked with tag manager, event tracking and I do recommend tag manager over inline JavaScript because it’s just too easy for inline JavaScript to get accidentally overwritten and removed. So if you’re going to do this, please use tag manager all right.
Last but not least in our quest to have accurate, comprehensive and accurate and comprehensive data and data that we can segment to answer. Questions is segmenting data Tannis for questions. My favorite segmentation trick is called secondary dimensions. You can think of this as secondary columns. It’s an easier word to remember so, if I’m looking at our reports and I’m like our careers page gets a lot of traffic, I wonder where all that traffic to that page is coming from.
I can click into that page and very quickly. With this little drop down, you may not have noticed before right at the top of the results, I can very quickly add a secondary column of information and break it down by whatever I’m curious about there’s a lot of options in there. In this case, I was curious about the source or source medium, meaning the source and type of traffic that was coming to that page.
I just quickly used that drop-down to add source medium. Now I have a second column showing me the breakdown that I was curious about, and my question is answered very quickly. Similarly to break down data in a way that can answer questions you might want to use custom segments. This is something that will apply a filter of sorts like a lens to view all the Google Analytics reports through. So when you have this segment on, you can click around to any Google Analytics report and it will show you the stats just for that segment.
For example, we have multiple careers pages in our careers section on the site and if I wanted to view any and all of the Google Analytics reports, but only about the careers section of the site, I can create a segment for the career section of the site. At the top of most of the reports, you’ll see a button that says, add segments you put in the name of the segment, go to conditions, to specify the condition that you want the segment to have, and then say what it is in this case page contains Careers, you say that, and now all of your Google Analytics reports will show you information just through that lens.
So that’s pretty handy and you can even do it for multiple segments at once. You can look. I can do the same thing for the resources section of our site and apply them both at once and view all the reports in Google Analytics through those two lenses at the same time and compare them stacked right over each other. It’s pretty handy, if you find yourself using the same secondary dimension options or the same custom segments all the time and just constantly having to apply them, apply them apply them over and over again, you may want to look into custom reports.
This way you can create a report that will stay there and be that way configured that way all the time in the custom report. So you go to customization and you set up a custom report. It can look a little confusing, especially with things like. What’s a metric what’s a dimension, so this slide you might want to have handy. If you try to do this as a cheat sheet of short of sorts, the dimension is basically the first column.
Whatever data you want in the first column and then the metrics are the numbers that you want to come in the subsequent columns and then the filter is that lens that you want to see it through? If you want to narrow this report to only a certain type of data, and then your custom report will be available to you at all times, and you can even schedule it to be sent by email, just like you can with standard reports and last but not Least, custom dashboards are another very handy way to break down data in a way that can answer, questions and visualize it.
So you can go to the customization section and hit add dashboard, and you can either start with a blank canvas and start adding widgets of your own to it or you can go to the gallery and see if there’s something similar to what you’re. Looking for already there very well maybe, and then you can just tweak it a little bit and that’s a lot faster, but that’s definitely something to consider as well, so to recap to turn data into information into insight.
You want to make sure your data is comprehensive. Accurate and can segment it in a way that can answer questions, and this quick overview showed you some tidbits on how to do that today and if you again, if we want to download the slides the link, is there and there’s plenty of links in the slides For further reading on each topic – and we do thank you – we do have about two minutes for questions.
Those five minutes for questions. There was one over here. First, if that’s important for accuracy – oh okay, all right, so the question was about sites that have that render, with both www and non dub dub dub. Do you need to have like two different Google Analytics accounts? The best practice would be to actually have one redirect to the other, because if you don’t that’s duplicate content, which is not great for SEO purposes, so you want to just pick a primary.
Have it all redirect one way or the other and then just set up your google analytics the one way technically it can show both, but it’s the best practice for a variety of reasons. To just have it one way, other questions? Okay, so the question was: do we use any other tools, other than Google Analytics, that can capture data that perhaps Google Analytics doesn’t show? Yes, Google Analytics is amazing, in-depth tool, but it can’t show certain things, especially metrics from other platforms.
Like you know, social media platforms have their own metrics and whatnot, so we do like a variety of dashboard tools for that. This is one that we use a lot imports from Google Analytics, as well as a whole variety of others. Clip folio is another good one and on the high end for really complicated stuff, tableau is pricey, but great for that. Second, one is clip folio KL IP fol, io, okay. So the question was about referral spam, see it a lot curious if there’s an actual like detriment, SEO why’s to having that happening on your site or if it’s just like a harmless Kito that doesn’t pay.
It is like an annoying mosquito that doesn’t bite. There’s no SEO penalty, it’s not real traffic right right, you can filter it out and then they do constantly change their domains and then yeah, I’m not going to repeat that. That’s why Carlos’s emails are really helpful because he’s on top of that, like you, wouldn’t believe so as soon as there’s a new one, if you really want to do it yourself and keep updating your filters and keep on top of it he’ll, let you know the Moment a new one is found ah great question: when making websites for clients should you put Google, should you create their Google Analytics property in your own account or create a separate account for them? I would highly recommend the second option, create their own account for them or let them create their account and let you know what the number is and let them technically legally intellectual property, wise, whatever they own their data or they should own their data and I’ve seen Horror Story after Horror, Story of clients trying to get a hold of their own Google Analytics data from a web developer that vanished or won’t give it to them or was extorting them.
I actually was on a conference call where a web developer tried to extort money out of a client to give them ownership of their Google Analytics data. It was insane and unethical and just awful just let them have their own account. We have time for more questions. If anyone else has any I’ll also be at the, I feel like there might be hands up, I’m not really singing there. We go sorry. It was a little hard to hear any kind of data.
That is ah, okay, so question: is there any kind of data that maybe Google Analytics doesn’t measure yet but is in demand and we see coming in the future? Yes, I think the biggest thing in demand right now is proper cross device and cross blog attribution and Google Analytics is making baby steps in getting better at that. But they’ve got a long way to go. I mean it is a multi device, multi browser world multi IP, you know and we’re in advertisers who are spending a lot of money, advertising or trying to figure out their funnels of what’s working between impression, click, actions on the site and conversion and sale.
And you know, users coming back days later from a different device, is just it’s something they haven’t gotten good enough at yet, but seem to be trying to and hopefully well one more question. If anyone has question again, I feel like there might be hands that I can’t see. Thank you for pointing oh sorry, we’ll try to do both really fast yeah. So the question was about. Is there a service that builds in? You know you’re kind of predetermined conversion funnel tracking, for you sort of I mean every business is different.
I think the closest thing that comes to that is HubSpot. They, you know, they show you that you know per contact journey and a nice neat funnel ish type of way sort of pre-designed, or they make it easy to design they’re the ones that come top of mind for the ones that come closest to something sort of Pre done for funnel tracking. Yes, that’s one good question: how often do I recommend checking your Google Analytics? I’d say that checking and analyzing, or two totally different things.
You know checking into it to make sure all the data is flowing through and it looks like you know: nothing’s broken and traffic numbers have disappeared, it’s a good thing to do on a regular basis, but they also have alerts for that. You can set up alerts. So that, if all of a sudden you have zero hits when you usually have 100 hits a day, it will alert you for an analysis that really depends on the volume of traffic on this site, a site that gets a total of 200 visits over a whole Month, you’re not really going to learn anything by looking at that daily or weekly.
You might as well just do month over month, but if you get 20,000 visits a day, you can really analyze things day over day and in between you know. Maybe if you get 2,000 visits a month, so you might want to check it weekly and there’s no exact formula, but it’s kind of relative to how the popularity it’s the amount of data, because you need a certain amount of data for analysis to be statistically significant.
So yeah it kind of scales up with as traffic skills up the frequency of which monthly minimum for any site, even the smallest volume site for sure so I’ll, be at the happiness part which has moved to RB 145. Remember that right by the kids camp. Thank you so much for joining me today.
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