Lots of us belong to private Facebook groups and we belong to online forums in different places where social media is shared, and many of us are using those social media platforms to build our business. So if, for example, you are using the social media platform and your brand online is inconsistent with the brand that you’ve created with your customers, there’s a huge discrepancy, and I don’t mean to be a stickler about this, but I’m very keenly aware that anything.
You say online: please stop if you’re doing anything else and you’re not paying attention. Please stop and give me your undivided attention right now, because if you only remember one thing from what I’m sharing with you today, this is it okay. I need you to pay attention to this. One idea anything that you share online and I do mean anything can be screenshotted and it can be posted on a yelp review on a Google review on a private Facebook page on a public Facebook page in another.
Facebook group, or wherever your clients and customers hang out so anything that you say, even if even if pay very close attention to this, even if you’re cussing out one person that has offended you in a private Facebook group, here’s the reason I know this to be True, I are on five Facebook groups and they belong to different areas of my business. I get on a daily basis, twenty to thirty screenshots that have nothing to do with anything that happened in our group.
Did you know that this professional just said this and they sent me a screenshot and I look at it? I say that’s really interesting. I recommended that girl a week ago to a client of mine, but I never would have recommended her if I knew she was capable of that, and I take her off my list of recommendations. I don’t confront her because it’s not my business, it was not. My conversation, it had nothing to do with me, but without her ever knowing it, she just went from.
I really like this person and I’ve recommended her, because I believed in her – and I want her business to succeed too going into this file of. Oh, my goodness. That’s really lewd, and I don’t I don’t want to promote that because that doesn’t represent me. That’s not a good representation of me, and so I will quietly pull her off my recommendation list going into just a bin of friends, never to be recommended again, and I get a huge opportunity to recommend lots of people in the cleaning industry because that’s the space, I’m in and I have a voice, so I get to share lots of oh, you should call so and so they’re really good they’re customers love them.
I read all the little testimonials and things on the Facebook groups. I know that their customers are huge. Fans have never worked with them personally, but you may want to give them a call right. This happens all day every day and then there are people that I quietly pull off the list and I just kind of shake my head. Like oh man, I wish that wasn’t the case. I really like this person and they deserve the business, and I know that they need the business, but I won’t ever recommend them again.
Okay, so there are things like that that happen, that you have no idea are happening. Okay, so when you arms are on social media, please don’t post when you’re drunk if you’re having PMS and you’re having a real moody day, which we all have right. Please don’t post put yourself in a timeout and say this is not good for my personal or my business brand, because the things that you say – and I promise you this – the things that you say and post will be shared.
They will be. I promise you that
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My name is Frank, Calder and I’d spend most of the time helping small businesses grow by improving their strategies. So if I so, how many of you would believe article marketing would actually help their businesses to grow and how many of you using it effectively you’re in a using? I don’t you know, but so here’s an example of a client will work with recently in the finance industry, which is about as as competitive as it gets for SEO.
I mean, as I say when we started, we were here at zero presence on Google and then takes a bit of time, but over the months we grew them to a point: they’re thirty, nine keywords on page one, and they were on page one in twenty four Major cities and towns in the UK, so if you’re in Birmingham we’re in London and you typed in bridge finance, for example, boom they’d be right up there and I’ll show you the sort of strategies that we oh yeah.
This is citations. Do you don’t know what citations are? You know, like Yale, Yelp, all these types of citations, very powerful, because they’re another form of announcing who you are what you do so again here we grew the citations till we had like 75 or I think, let’s you put over a hundred citations up and again On page one, so in this example, if you look at we’re taking a word bridge loans, for example, which is the expensive word, so you’ve got ten to 100 thousand searches a month for bridge loan.
The singular and you’ll pay six pounds at 13 pounds for a click, that’s not for a customers just to click it, and if you’re going for a click for to call, the price would be even higher. So in this particular case, this bridge loan company, who is spending on average twenty to twenty five pounds of click by the time they put all their pink times in place and right so next month. So when you search for Google here, we got we’re searching for bridge loans Harvard so you know the first fall there that the Edwards, so these guys are all paying.
You know it’s Easter thirteen pounds for every click and then we got the beginning of the brief sack we get served. So here’s what we call the three stack, there’s use of the map and there’s usually about three businesses appear at this point and then, if you click on it and open it expands. So a client is here and put them in the three stack. Obviously, but then organically, we put them at position number one.
Now we then put them on position, two three, four, four, a article. This is an explainer article and then here this is the carts. This is one of the citations and then here for another article, a review article. So what’s a customer do the first when they find out that they think your service is something that might be interested in. They want proof and evidence that you can deliver what you save in the deliver, and this is where you have an independent review article, so this is hosted by someone else’s.
You can’t host you see, yeah and then we’ve got another thickness of the live active article. So what you’ve got on page, one is five out of the ten options are being a page one that is pretty much page, one domination, just from one business, one keyword in one city, but we did that in 24 cities, towns and cities in the UK and For many more keywords than that, and of course, when you go to images, these are all their images here here, that’s not one, that’s not one! This is so forth.
So and then, if you go for YouTube through the articles, we did exactly the same again. We’ve completely dominated for that ski search terms, bridging loans, his here we’re looking at in this particular article. This shows you how many keywords and search terms are on page one, or in this case we’ve got one two, three, four, five, six, seven eight so two terms from one article gets page one. So, for example, you got this is for the Burlington one.
So one of the towns and cities we’ve got bridge loans, Birmingham bridge loan Boeing because you got the singular, the plural they’re all important. They all stack up mathematically in Google’s algorithm to say this is important, so people one the biggest mistakes people make with SEO keywords. Is they make them too broad going to be like a rifle shot? And then we go down to bridge best. Bridging loans is position.
Seven and another one fourteen nineteen, so you know I just want you to think how much impact would some really good SCM search engine marketing and article marketing have on your business? If any of you interested in learning more about this, you can contact me contact me today, I’m here and my website, BTA academy.Com. Thank you for listening. I hope it was of interest. So Ryan was one of you busy delivers and I’m so happy busyness everything that how amazing other businesses to bring them all home page and agenda advice
You may already know, but if not, we’ve got some really great pointers to help you make up your mind. Secondly, you’re going to find out why we use wordpress.Org to build our blog on this is really important and then I’m going to help.
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I’m going to teach you how to make a really beautiful header for your block or, if you don’t want to do it yourself, I’m going to show you where to get one done for just a few dollars and the same with the logo. I’m going to show you how you can make your own logo using a free tool or again have one created for just a few dollars and more so by the end of level. One you will have a fully functional blog.
It will be complete with pages with posts, images and everything else that you need before you start sending traffic to that blog and monetizing ie earning money from 8. Okay I’ll see you in
And most of these, you just need an internet connection and maybe like a phone or a laptop, and all these also have the potential to bring in a pretty decent amount money if done right, but anyways, probably in the article, if you’ve been checking on my blog Before I talked about the stock market money, investing entrepreneurship, things like that, so you’re interested in any of that kind of stuff, definitely head over my blog and consider subscribing but other than getting right into it.
So before you do this, if you know you don’t have a couple hundred dollars laying around which I’m sure you know some of you guys out there, don’t one thing you might want to consider, because I’m sure this will be a complaint in the comment section. Is that you might need a little bit of money to start most of these one thing that I’ve been doing and that I’ve been showing on my blog as well to get a little bit of extra income in is just simply going around your house looking for Some old things that you might not use anymore, but maybe someone else, could use and sell them on eBay.
So what I actually did personally was just sell old college textbooks that I had sitting around and I had quite a few of them that are worth you know, 10 to 20 dollars, and that was just something easy that I had laying around, and I also had Some old electronics laying around that I could you know, easily sell for maybe 10 20 bucks on eBay. So that is a good way that I think can get. You started off if you’re looking for a little bit of extra cash that you might not have laying around to start some of these passive income ideas, because not all these are like totally free.
You know some of these might be some of these. You might have just like stuff laying around your house but anyways. The first passive income stream wouldn’t be talking about, is dividend investing, so what dividends are, and if you’re, you know an investor yourself. You probably know this, but if you’re not basically what dividends are. Is a company if you choose to invest in Stockton them, the company actually pays you either on a monthly, quarterly yearly or by yearly basis and most commonly they pay you quarterly or monthly, and the most common ways quarterly, but so, like I said, a company pays.
You a certain percentage of their stock price, so, for example, if a stocks like I don’t know, let’s say $ 100 and the company is paying you a 3 % dividend yield, 3 % of a hundred dollars, which is three dollars, would be paid out throughout the Year, whether it be quarterly or monthly, so if a company’s paying a monthly dividend on that, 3 % would be divided by 12 and then paid out every single month and companies can increase or decrease their dividends over time and some dividend stocks.
You know I talk about them all the time on my blog, you might check some out those articles out if you’re interested in that, but some dividend stocks are really good. Our dividend, aristocrats or deafening Kings. These are companies have been giving out their dividend and increasing their dividend either for 25 years, if your their dividend, aristocrat or 50 years, if their dividend King. So those are some good ones to look out for, because, when your dividend investing, you usually try to look for stocks that not only are continuing to give out their dividend, but they are also increasing it over a certain amount of time.
Usually the longer the better – and you also want to look at companies that you know, aren’t necessarily have the hard, don’t necessarily have the highest dividend yield but, like I just said, have been increasing, you ever have the potential to continue to increase it so different. Investing. I think is a great passive income source. It’s not going to give you very much because a company with a good yields – 3 % – and if you look at 3 % over a year – and you have $ 1,000 – invest in dividend stocks.
That’s not a whole lot of money, but, as time goes on, that is compounding interest takes into effect, as well as yield on cost. There is potential for you to get a pretty significant amount of passive income from dividends, not like a quick fix to get. You know hundreds of dollars every single year, a thousands of dollars every single year unless you have a pretty substantial amount to invest, but this is a relatively easy one, in my opinion, to get started on and one that could definitely definitely build up over time.
Next. One I’ll be talking about is YouTube blog, which is exactly what I do right now. So, with a youtube blog, there’s a bunch of different ways: you can earn money off of it. There’s a lot of people on here who just make articles for fun and don’t earn any, but there’s also a pretty decent amount of people who monetize their blog in one way or another, so with a youtube blog. Obviously, you need somewhat of a following to begin, but I think you know having a YouTube.
Blog is a great way to earn a little bit of passive income and you can earn anywhere from a couple. You know a couple hundred dollars a month to like potentially six figures a month off of YouTube, which there’s a big difference, a big effort between those two, because, if you’re going to be earning or want to be earning a lot of money on YouTube, you have To be putting a significant amount of effort versus, if you only want to earn, let’s say a couple extra hundred dollars a month, I really truthfully don’t think you need to put in a whole lot of effort.
So, with a youtube blog, I think you could potentially talk about anything out there. I personally talked about you know the stock market, investing money, entrepreneurship, things of that nature, but I truthfully think and believe that you can potentially talk about anything that you’re interested in, because, if you’re interested in something I’m sure there are plenty people out there who are Also interested in that topic as well – and I mean some things you might want to consider talking about.
Excuse me as I adjust my lighting. I mean you talk about anything like I do like entrepreneurship business. You could do a gaming blog. You know an art blog, a music blog, the blog about who knows, like let’s say, you’re super big Harry Potter fan. You talk about Harry Potter. There are literally a unlimited amount of things you talk about and, like I said, if you’re interested in it, that probably means other people are as well and a couple ways that you can monetize your YouTube blog.
The number one way that I do and which brings in the most revenue for me, is just simply by running ads and recently you boot YouTube changed its requirements for that you now have to have, I think, like a thousand subs and four thousand hours of launch Time in the past, like year and a lot of people are kind of angry about that, but, to be completely honest, your blog likely wasn’t being monetized with ads before you reach that mark anyways, and I have heard some people complain about not being monetized now, even After they hit that mark, but that’s likely because they’re just simply not reaching that four thousand hours of read time, even though they might have thought they did.
I saw a lot of people were complaining about it. They looked up the blogs I was like buddy didn’t hit that 4,000 hours of read time yet in the past year. Unfortunately, so you got to hit that, but my blog actually was almost exactly over a thousand subscribers and four thousand hours of read time as soon as I got monetized anyways with the old format of ten thousand views and that’s all it was so I actually don’t Think that’s too hard of a goal to achieve, and even if you were less than that and you were monetizing, your blog anyways, you probably weren’t earning enough like you – were only earning like ten to twenty dollars a month anyways.
So it wasn’t a very big amount. But anyways there’s a bunch of other ways. You can monetize off youtube couple ways I do as well is in the description. You’ll see affiliate links idamante off of that. I only get like 10 20 bucks a month from that, but I also do referral programs so web sites and apps. I use I put the referral link in the description and, if you guys, click that and like sign up, I get a very small commission from that and then that’s really all the way main ways.
I monetize it through ads and affiliate links as well as referral links, but there are a bunch of different ways. You do like sell, merchandise, sell online materials. Like horses, you can sell a book that you wrote maybe you’re like a PDF or something that you made up. That’s relevant to your blog. I mean there’s like dozens and dozens of different ways that you can monetize your blog off of just simply putting links in the description or trying to like filter people to somewhere else.
So those are just a couple and a couple that I do that are working out pretty well right now and I do get a few hundred extra dollars a month from them and they’re promotes them are pretty passive, like putting the links in the description and running Ads on my blog, I don’t like actively try to monetize my blog very much. This is like the exact description of what passive income pays. The next way you can earn passive income is through an affiliate, slash product based blog or a YouTube blog.
So this is kind of like what I was saying before, but you can also do this in a blog format. I think pretty easily, as well as like an Instagram page or, like I said, a youtube blog as well. So, my blog, I don’t talk about products or services at all. I really just talk about like investing and like entrepreneurship type article ideas, so there isn’t really a great way for me to make a large amount of money off of affiliate links.
But if you had a blog, where you talked solely about like reviewing tech products or reviewing toys or gaming, or something like that that you talked specifically about a set of products, you were going to be making a whole lot more money off of affiliate links as Well, as advertisers coming to you, if you do begin to reach a larger audience, so I think that in the future I might consider making a blog this way, because I think there is a lot of money to made and if made a lot of money to Be made in affiliate marketing, as well as just getting like product offers and reviews from different companies out there, and I I do like my blog and I like what I do with it.
But I make very very little money compared to other blogs off of affiliate marketing and I might consider doing those in a blog format to start off and then switch over to a youtube blog. But we’ll have to wait and see for that, because that would be a lot more work on my part but anyways. I think if you have a blog that talks about any sort of products – let’s say you’re super into – I don’t know, let’s say you’re super into Marvel and you love like superheroes and you have a ton of action figures and you have a ton of.
I don’t know like a superhero related toys at your house, maybe you’re like a collector. If you set down once a day or maybe even a couple times a week and either wrote an article about certain products or all wrote or made a article about these products. You could probably make a pretty decent income off of affiliate marketing simply by putting links through Amazon or through eBay or Target. I mean pretty much.
Every company out there has an affiliate program. Amazon, in my opinion, is the easiest and the largest out there. I’m almost pretty sure it’s the largest out there right now. I could double-check that, but pretty sure it’s the biggest, but I know eBay has an affiliate program. Let’s see Target heads when I know if Walmart has one I know of those are some bigger ones out there. I don’t think Apple or like any of those protec companies have them, but I’ll have to double check on that.
I know for sure that I use the one that I use is Amazon. I have also used targets and Walmart’s in the past before, but my main chunk of affiliate income they’re actually pretty much. 100 % of it has been off of Amazon affiliate, which is a great way to go as well. Next, passive income idea is by selling an online course. So if you are like very good at something or you’re very educated in a certain area, something an online course, I think can actually be a super super profitable way.
I know my specific Nisha if you look at people like Ryan Scribner, Jeremy, over at financial education. I think, Graham Stefan, might also have a course as well that they sell online, but I know for a fact that Ryan, Scribner and Jeremy are making upwards to six figures a month from their online courses, but they do have a pretty sizable audience that they have. Now, compared to what they started at, I actually followed both of them when they had a very small audience.
So they did a lot of hard work and put in a lot of effort to get this audience, but online courses, if you are you know pretty smart and you know whatever it might be. It doesn’t have to be like something like super specific. But if you are good at something – and you want to share that knowledge with people, an online course can be a great way to go now. One thing knowing about this: if you are like yeah, I don’t know, let’s say you’re like kind of good at the stock market and investing, and you put out a course out there that isn’t very good people are like immediately going to get mad and put very Few bad reviews on your website, as well as just online in general.
So if you are not like an expert in that area or you’re, not like very, very good at it to where you are like significantly better than most people. Putting an online course is not a good idea for you, so this one is a little bit different because you do have to have a specific talent, but I do think it is possible for people to put good information out there. You can’t just put an online course full of Google Google information that you stole from like Weeki links or whatever.
That definitely will not work. But if you happen to be very smart in a specific area, pretty much regardless of what it is, you definitely can make a sizable amount of money from online online courses and the last one that I’ve actually been doing for the past couple of weeks or so And that I also did in the past for online income is or passive income. I should say passive online income is selling things on eBay.
So what I do there is, I buy items for very cheap from Facebook marketplace, as well as like thrift stores in my area, and then I resell them on eBay for a profit. So recently, I’ve been targeting very specific items, but I think you can really do this with the whole assortment of things, and this one, I would say, requires a little bit more work than some of these other ones, but this one can be started with very very Little money no money and can be very, very profitable if you have a good eye for what things sell well on eBay, and I think today more than you know a few years ago, this is much easier and better because when you’re at a thrift store or If you’re looking at Facebook marketplace, you can check these items very very quickly on eBay and see how much they’re actually selling for so, for example, I recently was buying stuff at local thrift store, and I started picking up a bunch of Christmas, coffee, mugs and every Single one of these mugs I bought for a dollar or less and the bugs are just Christmas items in general, because when I’m making this article right now, it is November 7th Christmas stuff is selling like crazy right now and selling very very well, because obviously people Are getting ready for the holidays, so I picked up all these mugs for less than a dollar and some of these upselling and lots, and some of these I’m selling singly, depending how like good of condition they’re in and if they like, came in a single pack Or not, but all these mugs I bought for less than a dollar and I’m selling for anywhere from five to twenty five dollars, and that is obviously a really good ROI.
And if you were doing that, every single week or every single weekend or doing it like a couple times a week, you could very very easily make a decent amount of money. A couple of things about this. I personally buy things off of Facebook Marketplace and thrift stores and sell them on eBay and eBay does take anywhere from like a 10 to 15 % fee on those it averages out for me around 12 %, just because of what level seller I am, but as You become a bigger and better seller on eBay.
They actually charge you fewer fees because you’re making them more money. So that’s one thing to consider as well. Another thing to consider with this is that you will, or if you make a certain amount on eBay. I can’t remember the exact amount you actually do have to fill out. I can’t remember the exact form be at 1099, but miscellaneous one, but I mean you actually have to fill out taxes for this because you’re making like a sizable and confirm this.
But that’s if you’re like upwards to like, I think it’s over a thousand. Maybe five thousand dollars. I can’t remember it’s somewhere from like a thousand to ten thousand. That might depend on where you live actually, but you might actually have to fill out tax information about that, but definitely like look to do more research into the head. If you’re worried about that, but this can be a very, very profitable way to do it.
You could also consider just reselling them on Facebook marketplace or possibly like Craigslist or other apps. Like that, like let go or offer up, I think another one’s called if you’re worried about that stuff. But regardless of what you do, I think it’s a very, very profitable business, but another thing to be careful about what that is, that you’re actually buying good items, because you don’t wan na be laying have you know a million Christmas mugs laying around your house that Aren’t selling very well because maybe they’re, cracked or really crappy or really dirty.
You definitely have to be careful with that and be careful what you’re buying you know you got to make sure that it’s probably going to sell. I really don’t buy things unless I pretty much know that they’re going to sell or they have been signed like crazy but other than that guys. That’s it for this article. I hope you enjoyed so the five different passive income things I talked about was making a YouTube blog, investing in dividend stocks, making an affiliate based website, slash YouTube blog selling online courses and selling things on eBay.
So let me know what you guys think in the comments section. Sorry this one’s a little bit. I had a little bit more to talk about in this article, but other than that guys. I hope you enjoyed the article and if you did definitely head over to my blog, I talked about investing entrepreneurship, passive income, things like that, so, if you’re interested in any of that kind of stuff, definitely over to my blog and if you like what you’re seeing Consider subscribing but other than that guys thanks for reading
I don’t know how he comes up with these ideas, for the brilliant, so alex has been having some good finds as well, so they so you can get the best find of the day. I mean this bridge never seen that bridge before the pretty much twists and then the boss can get past interesting yeah. Let’s see what can find some fisherman’s got set to code, they got a piece of steel, no numbers breath going to do stunts for us right over that canal.
Yeah, I’m going to jump the canal and often the kids are sniffing that one Wow alex has found the biggest thing so far. Retro car radio Cadell. I think I’m going to use your single cider for a bit, so I can find I need to have you on, though it’s one of the question hooks what they did right and it’s not weigh you down, Wow, okay, that Wow never swimming like that. I’ve only seen the silver ones, Brad found a little more bike Alex.
You got your nook, yeah yeah on this ruse. Don’t you found right, yeah move up down the barrier would come back to bite. What shows up the next one you would have gone down drops with the bomb in a bit got bike. Is awesome, don’t get the bike yeah one. Second guy got tango book yeah mice, to get it out. Okay, nice-looking bike as well. You know Alex winks, it was a like a cash box on top of the fence, so we’re trying to go back in the area.
Besides that hook Wow, the Lord will lift you up with that. It’s a beast, oh! This is going on. It beat us to, it is, beat us to the knife, I’m not bitter about it at all. You know yep clickbait, clickbait, it’s a rubber, dagger yeah. It’s quite a view. The other photos are safe, go Destin, so ain’t just me with camera issues. Today, Oh going again, yeah well you’ve moved over to us dealing here and left this tripod and it’s fallen in the water.
Oh no! Well, then it’s like the same price as my lens man. I’d say, feel sorry for you, but I’m in the same boat. So me and they drastic you go dude go fund me, so we can both get some cameras because if we’ve knackered ass today, I’m not seeing anybody capacity come here Nick no way just it’s not Doronin it might, it might be all right once its track. That’s that’s minging man, I’m good! Thank you! Okay, Brooke coffee’s, prepared nice looking snake by our camera, no need a microphone wait.
If you just broke your microphone as well and the whole setup, my phone will be dad’s cameras for water. Well, yeah. It’s been a good day but bad day what we got a day, all right, that’s it! So there’s no more magnet fishing now from either of us yeah. I promise to steal Bloods ending, because I can’t and sea will laugh II but really inside would die. So is all our finds look at all this. Looking at all, even a tripod.
Look at all that man, we got bikes, wheelchairs, gas, canisters more stuff over there, more bikes and Moe bakes wherever that is there is we got just loads? That’s an old-school chopper here loads of stuff man. I think it’s like the biggest whole life ever we’ve ever found. So I’ll call it that now we’ve got the phone of scrap guy you whatever it is to live like golden
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When fellow tips on marketing online influencer, a magazine published, is influencer ignited course on how to make your name a six-figure business, but personal branding.
That’s actually been here for such a long time like if you say so on YouTube. You’ll find articles range of back from like six years ago, so it’s been here for years, but there’s still so many people that don’t know what it is or means. So basically, a personal brand is really simple. It’s you! You are your own personal brand. You know whatever age position or whatever business you happen to be in.
You are your own personal brand. You are like the CEO of your own company to be incorporated to be in business today. Your most important task is to be head marketer. Other brands called you. You know yourself, you need to be able to position yourself in such a way that amplifies what you stand for and what you believe in. So what know who you are, what you stand for and just making that visible it’s well, I shown your skills and your passion, and this is just key for being successful in this day and age, and I truly believe that your reputation I online and offline might Even be more impactful than your CV or resume like, for example, a few weeks back, I went to London for a business meeting for brand paneer and the way I got that meme was actually through my personal brand as well like they already follow me from.
Like my JV Fitness days, I used to have I pry it’s a brand paneer. I have an online coaching business called JD Fitness and a few of the staff members already follow that account and that website and ID followed by Janie on that. So they already knew about my personal brand and then that they needed solved to manage the social media, and you know I already knew who I was basically and all they wants to know a bit more about brand pannier, but other than that.
They already knew what I thought for what my passion was. How good I was by. I know building a brand online, so it was an easy decision for them to invite me over so London second example is like two clients that actually sign up from pannier this week, both lines from the US. You know complete different parts of America and nevertheless, like ya came in contact with them and they accepted we’re company and me to take them on as clients, because my personal brand, that they see my YouTube blog, they see my Instagram account and they could see the Quality, I could bring to them to their company today today online reputation and they knew that I could leverage social media to in and more money online.
So that is why they allowed me to take them on as clients for Anthony and the last example small example. Yesterday I had a meeting with a client already signed me and basically they’ve got a few ambassadors and affiliates, and you know like team members, and they would all day you see as well and what I’m actually came over to me and said. Like I already know you are, I already follow you on, like Instagram and social media stuff, like that, I he really knew me cause of my personal brand, which is weird because, like I’ve never met this guy before in my life, and he actually knew a lot About me, he already knew that, like I made the switch from fitness to business and that you would really enjoy anyway, I documented my journey, which is it’s really cool, to see to be honest and people actually take notice of what I’m doing so.
I hope that sorta gives you an idea of what a personal brand is now for step, two, how to actually grow, and I think that the first step in growing your personal brand is actually that you need to acknowledge that you’ve already got one. I hear people say they almost all have personal grounds who know like you’ve, already got occasional brand. You know your Instagram shows your personal brands like, if you put photos of you going to town or no getting up to all kinds with your meat, and that is your personal brand.
Your personal brand is what I’ll go and party boy what you know. Nevertheless, that is your personal brand step. Two for growing a personal brand is self-reflection figure out what your strengths are like, where and what you’ve achieved up until now, you know like what is your story? Write it down. Memorize it no practices you need to like master the art of storytelling and your story to be precise, step three is self-assessment.
So how do you perceive yourself and how the others perceive you, or how do you want to keep perceived by others, and is your like online reputation? Is that in line with how you want others to perceive you, but don’t pretend to be someone that you’re not like? I see so many people out there that showing this or like trying to portray this like successful lifestyle and be honest like within it’s only a matter of time before these people get exposed.
It’ll, be yourself, try and show where you are like in you know the stage of your journey like. That is why I’m trying to show you guys how I’m building my business rather than pretending that oh yeah I’ve got a successful business. No, I’m not trying to say that I’m showing you how I’m building my business, no, my boobs business is not nowhere near six figures. You know it’s not a successful business just yet I’m just starting out and I’m showing you guys how I’m building it.
You know be transparent, show people who you are like really authentically, don’t try and pretend that you saw on that you’re. Not there for and go on a personal brand is amplify once you know your message once you know what you stand for then tell it to the wheels sell it to everyone. You know wait make sure that every message you put out online or offline is in line with your message and what you believe in and like.
Maybe it’s not like the most popular thing that I now there’s. Entrepreneurship is very, very popular online, but if that is not something that you’re passionate about or something that’s part of, you, then don’t pretend that you’re that person, you know just stick to your guns and tell people your story and your vision and in the long run, Like you will build a really strong tribal community around your personal brand and my last tip for building a personal brand is just to let it evolve.
You know we all, maybe change. You know we grow all there. We we we, you know, we get more skills and experiences, and it’s really important to let your personal brands do the same. Let it evolve know, don’t let it grow stale. You know I grow with you as your problem. Try new things. You know like seek new experiences and just let it lie clean and grow and evolve. Well, you know, being your authentic self and with that said, I dunno wrap up this article here.
Let me know in the comments down below, if you got some house at this article and also I am really passionate about making pram paneer and movement a tribe, a community. So if you made it to the end of the article, leave your Instagram username in the comments down below, and I will make sure to follow you guys thanks for reading like the article, if you liked it subscribe the blog for more and I hope to see You soon got to do what I got to do.
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If not here, you should end up here. If not go there and right here it says, search for a user and hashtag. You want to search for famous people, so that can be a celebrity or a famous shout out page and if you don’t have anything in mind I’ll be putting some users down in the description, so you can look them up.
I’m just going to do this. Shoutout page cuz, it has about two thousand eight hundred followers. That’s good enough for me, and you want to go right here where it says followers you want to tap on the number. Take you to this page and you will see all the people that are following that page. So what you want to do right now is start following a bunch of people as much as you can so just tap on, follow, follow follow.
Why is it doing that? Follow, oh my god. This is getting annoying, so you get the point. So, let’s just start following a bunch of people and if it says requested kind of like right there. I don’t recommend following him, because they’re probably not going to follow you back cuz. If you know they’re the type of people that would put their account on private, then I don’t know. But it’s you know it’s your choice but yeah so follow as many people as you can and wait about six hours at the most and within six hours.
What you want to do is look for the people that did not follow back and how would you do that? Well, there’s an app in the iOS App Store, I’m not about I’m, not sure about the Android, but I will find out and I’ll. I will be putting the link for the Android and iOS app and it’s called insta followers. Basically it analyzes your followers and it tells you breaks it into groups, it breaks it into the group, that’s not following you back and you know you get the idea.
So, basically, right here it tells me new followers. I have 15 new followers, us nine people have unfollowed me and 14 people are not following you back so which one I look at is the part where it says are not back, because we want to unfollow those people because they don’t know you know they didn’t Want to follow us so tap on that and unfollow those people now like. I said, I’m not sure if you guys have this app in the Android App Store, but I will make sure that I check I’ll check and I will and if there is I’ll, be putting the link down in the description.
So you can get it for your Android device, so basically unfollow those people that didn’t follow back and you know make sure you follow those people that are following back at him: easily unfollow them, and there are many third-party apps out there for both Android and iOS. That you can use to see who’s, not following you back and you can simply unfollow them from there. Anyways, like I said, Instagram is a big game.
I figured this article and if you learn something new make sure you give this article a big thumbs up and draw more articles like this and other content to make sure you click on that subscribe button. It sure does help me out a lot peace out.
Also this, I think, determination in small Businesses that they’re like “ There is no way to do this.”, So they love to hear about Roi return on investment. You get asked this too right Right. They end up spending so Much of their time on there, they wan na make sure they’re actually getting something back, Which I totally get right. You’re time is super valuable, you’re doing a million other things and then now social media Is added to your plate? How do you justify the time or the money if you outsource it like GoDaddy Social, You wan na justify that time and money and a way to do that is understand.
Are you getting a return on investment And the good news is there’s a lot of ways to See if you are or not, There’s data analytics metrics, but I’m going to break it. Down into four umbrellas of how to measure ROI, starting with number one brand awareness Cool, how do you Measure brand awareness, So brand awareness can be measured in one way that you’re, probably Already thinking at home, your number of followers How many people are following you More people following you on Twitter, seeing your tweets following you on Instagram Seeing your great photos following you on Facebook and Reading those great captions, The more exposure you have and the more followers you have seeing it that’s brand awareness Perfect And does that count likes and comments, and things like that too Totally So likes comments.
Love shares retweets. That’s just going to help You get in front of not only your followers The awareness there, but your friends and their friends, maybe their family members as well, So the awareness just Spreads like wildfire Spreadin’, the love Spreadin’, the love All right, so digging in On the analytics aspect, It’s easy to see the amount of followers you see the amount of Likes and things like that, is there a step further? We can go to really see the nitty gritty Yeah totally.
So that’s a cool thing. If you have business pages set up, they allow you a clear view of what’s working. What’s not working what time of a day a post works? Well, how many people are seeing It et cetera, et cetera, So with Facebook, you Have your “ Insights” tab And, what’s really cool, is it breaks down a ton of information And they even have a little Information button on each one. So if you’re reading a Metric and it’s like “, I’m not even sure what Engagement rate means.
”, (, laughs, ). You know you click on it. It’ll break down what it is Perfect And Instagram too. You have To make sure you create a or turn your account Into a business profile that way, you can see insights and how many people viewed Your page liked it commented what time of the week you Get the most engagement If you’ve turned your Instagram account into a business page. Let us Know in the comments below Just say, “ I’ve turned It into a business page.
”, So that’s with Instagram Twitter there’s the top tweet. So you can see that in your Twitter analytics as well So go in. There see what Your audience likes, in other words your customers and then have that inform Your strategy moving forward, which will also help you be More efficient with your time and give the customer what they want, Give them what they want, Give them what they want: ( laughs, ) All right, moving on Tip number two: where are we at with that? So tip number two: one Of my personal favorites customer satisfaction And you’re, familiar with This inside your business, whether you have a barbershop Or a car dealership, you can see it on the person’s face that they’re satisfied or not.
I can’t make a frowny face: Aw Darn it I was cuing them up. So one way you can do it. Online with social media is well your reviews. Your customers are going to tell you if they had a poor experience. Or a great experience But make sure you’re Reading those reviews Believe it or not, I still Come across businesses that don’t take the time To read their reviews, I’m like “ Wait. This is a great place “ to see if your customers Are satisfied or not.
” Also what they’re saying when They mention you on Facebook, Right, Especially, you have to Respond good or bad. I know most people will just Respond to the good ones and try to just ignore the bad Ones like they don’t exist, Just give them a response. See if you can make it right, apologize to the situation and move on Totally So again pay attention to What your customers are saying, They’re talking to you online And if you wan na even a Deeper dive into that we have another episode of The Journey on social listening so check it out So cool statistic: I read the other day: actually, a quarter of people who have a positive Experience at a business will go and tell 10 people Both online and offline – That’s pretty awesome.
All right. Tell me What’s tip number three Tip number three is actually Gaining new customers, which is your favorite, I know When I say “ You’re Gaining new customers”, you can picture just dollar Bills in your pocket Make it rain, ( laughs ). So how can you do that with all this social Media and online stuff Couple ways: One: your customers are going to Click on your Google listing for their directions.
I know I do that before Every business I go to because I get lost very easily, But if I’m clicking on the directions, I’m coming to your business and I’m coming to spend Money with intent Also calling Calling you That’s another great way to measure that you’re getting a new customer You’ve already learned. That a lot of customers don’t take the time to call So if they’re calling You they mean business, they are serious about Spending money with you, You got yourself a new customer And so because the Google Listing’s really important Yelp and that “ Click to call” you wan na, make sure I’m sure this obvious that everything is up to date, The right phone number, the right address The hours right.
How many times have you gone to a business? That said it was open, you get there and it’s closed And that’s a bummer Just makes me so sad. So sad, And also besides that, if you have a chance to Speak about your business, maybe “ About You” or add Photos do that as well too and make sure that’s up to date, Maybe you’ve remodeled. Since the last time you had your Yelp photos. Updated or your Google Add that in there spice things up Take some photos, Keep it up to date, so When your customer comes in that new customer, you just gained they’re getting an experience.
That they predicted that they expected Right All right, so we’ve reached The end of our journey, We’re on tip number Four, the very last one: What do you got for us Brand loyalty, Another one you’re familiar With the terminology, but what does it look like online? Well, there’s, don’t worry, It’s not tough math, but well, let’s see how It goes for Justin here All right, engagement rate. How do you measure that? Well, it’s pretty easy.
It’s the number of likes You receive on a post divided by the number of followers times. You guessed it 100 And that’s going to equal Your engagement rate ( mumbles ), Oh no! No! It’s not that hard, So write it down, keep it nearby And when you’re posting Check in do the quick, math And then you’ll determine is that engagement rate Where it should be, And what’s also awesome, About brand loyalty is actually 85 % of customers – 85 %.
I know that’s – almost 100, 85 % of customers will actually Engage with your brand if they’re, loyal daily And when I say, engage they’re going to be liking. What you’re posting commenting sharing on a daily basis And that’s huge That constant, like and That constant, following they’re, going to continue to see their stuff and they’re going to continue. To tell their 10 friends and onward and onward and onward All right, so that’s a wrap.
We just covered four ways to measure ROI when it comes to your social media. Make sure you, like this article, subscribe to the blog and ring that bell. If you Wan na see these articles first, This has been The Journey. Thanks for reading
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