I know I’ve talked about it before, but I can’t stress enough how important this one puzzle pieces to your business, I’m going to explain what it is and then I’m going to give you a resource of where you can go to get the specifics and really dig In and go step by step and start your email marketing part of your business email marketing is, let’s say, for example, you went online and you’re googling vitamins and one of the places that you goes they they give you all the details about how good their vitamins Are and then they offer you a guide of why vitamins are important and you’re like well.
I really want that and it’s free, so you give them your email and you get that free ebook or that free checklist or that free guide you just bought in to their email marketing list. You just subscribe to their list. Now, anytime, you get an email from that company. They’ll continue to give you more information, continue to try to sell you more products, but, most importantly, they will also give you the opportunity to unsubscribe to the list so you’re.
Never on those lists against your will. You always have an opportunity to get off of them, but the important thing is: why do you need an email marketing list? Let’s say: you’re building your business on Facebook and you have built this huge following 30,000 people, we’re just going to say it’s huge, really successful and you’re like I, you know I don’t need to go out and get on other platforms. This is for me.
What happens if Facebook shuts down they own that platform? You do not own those customers, but if you had been collecting their emails and keeping them off to the side on an email list for email marketing, then you still have that list of 30,000 customers and it’s okay. Facebook shuts down, you can just start continue to communicate with that list of customers through email and that’s why it is so so important because you don’t own the social media platforms you’re just using them.
So I can’t stress that enough of how important that is – and if you don’t really want to sell things through your list, you don’t have to you – can give provide your your met, your people with information and continue to educate them and continue to build a good Relationship but typically they expect you to offer them things, because you have become the expert in your field and they want you to go, find those things that are going to help them in that area.
Just like vitamins, if you find another company that has better vitamins, maybe in a certain area you’re going to share that information and they’re going to trust you because they’ve been on your email list and they know you they like you and they trust you. So therefore they will buy from you alright. In a nutshell, what is email marketing or how do you collect emails whenever you are posting? Let me get my pointer here whenever you’re posting on your social media platform.
This is where you’re driving traffic into a landing page, which it’s typically on a funnel. I’ve talked about that before I can put a link below for you. Four click funnels. They have one of the best funnel programs around. You can drive them to your website if you want, but you have to drive them someplace to your storefront per se or to a landing page, and it’s on that page that you ask them for their name.
And then you ask them for their email address and then you tell them. Thank you. You send them that free thing that you promised them and you say thank you. It’s that simple two steps and you can drive people in from Facebook. Instagram YouTube Twitter Pinterest. Wherever you want now people that have been around for a while, you will see them on several different platforms, because they’ve had time to build up one platform at a time.
If you are brand new pick one platform and stick to it, and I know it’s so tempting to go out there and say well wait a minute. I want to build up my numbers that credibility and those numbers will come with time. Just hang in there keep building up that one platform and then once you’re solidified on that platform, you can start another one, alright. Now what happens now that you have this email list so here I have all these names on my email list.
Let’s say I have 2,000 names. What do I do with them? Well, I can start out by giving them an email sequence of maybe five different emails. You know every day in a row and and just help them to get to know me and that’s called kind of like the honeymoon period. If that makes sense, and then from there I might do broadcast, I personally do broadcast twice a week. I do them on Tuesdays and Thursdays and I just sit down – and I write out maybe two to four at a time and I schedule them and then they’re ready to go out to my email list.
In the beginning, my email people they are on a sequence. I think I have it at 17 days in a row and then, after that, every you know two times a week. Now, how do you learn? We know what to write or you. How do you even know how to begin in the beginning? I totally did not want to do this. I didn’t want to write emails. I didn’t really understand what it was for, or the importance of having the people’s email addresses.
As my customers, it wasn’t until I got this book. It’s called dot-com secrets by Russell Brunson, and this book has become like a Bible to my business. I it’s separated into four different sections and there’s a whole section. So 25 % of the book is about email marketing and how you can begin your sequences and write them and one of the tips Russell Brunson goes into it and he tells you how he gives you an example of what his first five are.
You know that honeymoon period I took at first I was like I don’t want to keep opening up these emails and I have to write them and then I could close them out. I wrote mine on a Word document. I just sat down and wrote them out. One after another on a Word document now the cool thing about that is, when you’re new, obviously you’re, going to write what you know three months down the road, you might think.
Oh you know I might want to change these a little bit. Well, the cool thing about having my word document is: I can see them all in one place. I can go in and update them and then copy and paste them and put them into the sequence. Now you’re saying what sequence? What are you talking about? Well, you need to have an auto responder, it kind of like the mailman. Where am I going to put my letters, who’s going to deliver them and I have a link below of an autoresponder for you.
There are tons of them out there, but just go in and look at the one below. I think I put activecampaign down there. I just picked one um going. I think they have like a 30-day free trial and you can go in and look at it and start using it see how it works. There’s all kinds of and tutorials on there and one of the neat things about active campaign is you can even redirect your email respondents? So let’s say you go to sell something in your twenty third email and somebody buys it well.
You can kick them off into a different group that these are people who are serious about wanting to do business and they buy things, and they really want to. You know learn the skills they need for their business, so I’m going to send them more detailed emails than these people over here, where I don’t even know, if they’re really interested or not so you can start putting rules in there and flowing them off into different Directions it can get complicated but start out simple.
Just keep it simple. Just like anything else when you learn it just give yourself grace to learn and keep it simple. Do what you know to do what’s going to help you get through and then, as you understand it, then you start adding more steps and getting you know crazy with it all right so below. Don’t forget, there’s a the.Com secrets book. There’s a link down there. You can get this book for free and there is algae pie as the shipping.
That’s it Russell Brunson wrote the book and he gives it away for free. You pay the shipping and then you have it, and I promise you. It is a book that you will use, it is relevant in your business and it doesn’t matter what business you’re in if you’re interested in collecting emails, email marketing, then you definitely want to read that section of this book. He lays it out, for you really well.
I’ve also put a link down there for the autoresponder active campaign, and then I put a link down there for click. Funnels click funnels also has a two-week period as well. So you can check out all three things for free, see that and see if they’re right for you, if they’re not then go google and find other things and find out what the right tools are for you not everybody’s the same. Thank you for coming today.
Give me a thumbs up if this was helpful. If you have any questions, ask them below and subscribe to my blog, I put a article out every single day to help you build your business and in different ways, and I concentrate on affiliate marketing, but some of the tips like today can be for any business. Alright, thanks for coming and I’ll in the next article,
Is your system researching and you start realizing? What do I need to do? What does it take to start your own business, and so some of these things I’m going to be saying it are coming from the as a private, practicing dietitian and then some things I say throughout the series are just going to be general to any entrepreneurs or Wanting to be your own thing, so the top 10 things I’ve learned from just researching and listening to just business men and looking at websites on private practicing dieticians.
These are the top 10 things that I need to do or that I have done this week. So the first one that I should have done a long time ago, so I almost shouldn’t I need to do this, but I just did it last week: get professional liability insurance. I’ve always had people sign waivers as I’ve worked with them in the past. When I realized, especially as a private practice and dietitian, I need professional liability insurance, so I just registered for that and got that last week, number two: this is for more dieticians and stuff, but you have to figure out okay.
So where are you going to do it? Are you going to rent a space? Are you going to work in a gym? Are you going to do it strictly online and so for me, I’m kind of doing both the online saying worldwide, but I’m also working with Titus Sports Academy in Tallahassee and going to be doing in person, one-on-one kind of consultations with either their clientele or people that I just want to bring in and they’re just letting me do whatever I want and giving me my space for free, so that’s really cool, so that is, you have to figure out what space you’re going to be number three was a question of.
Do I want to register as an LLC and after some research? I don’t think I want to do that right now, but it will be beneficial in the future. So I’m probably going to keep that in the back of my mind, number four one of the biggest things I’ve seen across the board is having a good website and then having social media and being on social media with your business. And so, thankfully, because of having a blog and being a blogger since 2013, I have all that stuff.
Going already – and I created my new website – stare, grief and calm and if you guys haven’t seen that with all my services and everything and then also social media, I’ve started opening up. My personal Instagram server expand because I’m going to start sharing more of my life journey on there, but I also have of course, a freshman, healthy Instagram and the freshman healthy, blog and freshman healthy everywhere on Pinterest and Twitter, and everything like that.
So I think I’m good in that respect, but that is key and I also have a blog post on how to create your first website or blog so I’ll link that below in case you do need to do that. Okay, so number five was having a financial and budget sheet like spreadsheet. So this is something really bad about in the past and I’m not a Business and Finance major. So I really don’t understand a lot of stuff, but I do know it’s key to keep track of all of it in your keep track of your expenses.
Keep track of your income, keep track of what your net income is, and so I’m starting to do that and put that all together and a spreadsheet excel sheet, and have it all pretty haven’t really done that yet, but it’s in this process. But there are a lot of like templates online, that you can just download and use number six another thing for kind of just private practicing dietitians, but also maybe for you as a dietician and not just a nutritionist or health coach.
I am allowed to take insurance from people, but that opens a whole nother can of worms of just dealing with insurance companies and stuff, and I don’t think I’m ready for that. Yet so after kind of thinking about it, I’m just not taking insurance right now for at least the first year, as I figure it all out and get everything else running and then maybe I’ll open up to that. But I’m not sure I will next is having just like handouts and paperwork ready.
So I have thankfully worked as a nutritionist and sports nutritionist with Titus Sports Academy for the last year. Now so or I get six months, so I was already having to build a lot of handouts and paperwork from scratch, and so I have you know an initial client assessment and questionnaire. I have a three-day food diary journal template, I have you know just like pre and post-workout food handouts.
I have high-fiber foods, high-protein foods high, just all the different kinds of like handouts. You could want for nutrition reasons, and then I have you know some assessments and questionnaires for initial clients and by weekly, check-ins and stuff like that that I’ve already built. But you should definitely have that if you’re doing any kind of consulting and then last thing I realize and that we all need to realize, if we’re wanting to be business, men or women is it all comes down to? Where is your income coming from because at the end of day, you’re not making money? It’s only a hobby, it’s not a business and it’s not going to be your career.
So, throughout my blogging and since 2013, when I started blogging, I have been able to find ways to make money monthly. But it’s always just been a part-time and I’ve never really pursued making money very much because I just really enjoyed it and it was just a fun side thing like decide with college and as being a full-time student intern. But now it’s like! Oh I’m trying to make this my career.
I need to make an income. I need to make enough income so ways I’m already having income and just as a blogger, and not even offering my consulting services. I do work with some clients already, but that’s going to be more of a majority part of my income. They look into the future, but right now a lot of my income is coming from working with brands. You know one time pose one time articles things like that and then also long-term partnerships are key to secure.
If you have any kind of social media following, I only decided to work with two companies long term for 2017 because of you know really wanting to give my time and energy to them and not when you take on too much, as I was still going to Be a full time intern and full-time student for the first six months of it, and it was the best decision of my life in that secured, like 12 to 15 grand right off the back for 2017.
So that was nice to like already have that, set and know that that is going to be part of my 2017 income and then work from there with one-time partnerships and stuff with different companies. Like you saw me take over the date, companies Instagram for the day and stuff like that, little things like that that you monthly, also bringing in another like one to two grand a month. So that’s kind of my turn income and then also affiliate links like that’s something I hadn’t really promoted very much, I’m going to start doing that, but looky in my book, of course.
So looking forward along with that kind of income – that’s already coming and I want to offer more consulting services now that I’ll be a dietitian. I do have hopes for another book in the future, but I also really want to create an online course, for you know, breaking up with dieting and just feeling your mindset from all of that kind of stuff. So there’s a lot of things in my mind to pursue in the future, but right now I think the main sources of my income are going to be coming from consulting working one-on-one with clients and group education sessions at Titus Sports Academy and then also of course, My side work with social media influencing you know, reading and writing for publications and stuff.
Like that, so q last things that are on the agenda do I need to register my business. That’s something I read online from one person’s blog and I need to figure out if I need to do that and number two is just creating a separate business account like financially do I need to create a separate bank account for my business and that’s something I Think I do need to do, but haven’t really figured that part out yet so there are ten things I’m have worked on or will be working on and where my income is coming from.
I have this on a blog post, so I’m linking that down below you want to check that out, and so I don’t know this series is just going to be going with it and see what works. What doesn’t what’s popular? What’s not so I might as we’ve just kind of detailed stuff for my blog post for people that really want the Nitty Gritty stuff and then few YouTube articles on life. Lessons and failures and successes throughout my weeks and you know daily vlogs, like as I can or might do this nitty gritty stuff on here.
I don’t know you guys. Let me know, as this keeps continuing what you want to see and what you don’t want to see like. You won’t hurt my feelings. I just want to know, because I don’t know which part of it I should just keep on article, which I should just keep on blog or if I should just be doing both on both. So with all that being said, thanks for staying tuned to this longer article of mine of my first article of the road entrepreneurship series, so I hope you guys enjoyed it again.
I want feedback in the comments below, and I also want to know what you’re going to be working on this week, if you’re in the whole entrepreneur world and have any of these things that you need to work on too. So until next time. Bye guys, you
From Pablo from lifestyle design community, by the way guys for those of you that are not in the lifestyle design community just yet is it is a free private Facebook group which will be linked in the description box down below where you can basically surround yourself with Like-Minded people and there’s a bunch of free resources from me in there, as well as a free ebook, a free social media, marketing mini course.
You know, along with a few other little freebies and tips, tricks and etcetera. Everything is in that community. So it and say the check and that out, if you are serious about what’s starting with a social media marketing book like I said I got this request from Pablo, he mentioned, or he basically asked me, you know, is my content on YouTube. I show my all the content, is it still relevant? So you know, obviously, as you guys know, I push out a lot of content and I it’s getting to the point now where I think I’m up to five uploads a week.
Something like that, and I have been doing this for years. I literally since I think the end of 2017 was when I started to post on my first, my social media article. So you know I’ve been here for a while and obviously I have discussed almost every single topic related to social media marketing and then Pablo’s question was, you know, are the older articles still as relevant? You know, as the more newer articles is it with.
You know go back to all those articles. If you are, you know only now, just tuning in or discover and my blog, but I guys before we actually start this article. We have reached 5000 subscribers and which is amazing. You know I’m it’s it’s weird, because I remember as if it was yesterday when it just starts this blog out, I’ve still got screenshots when I’ve got like 300 subscribers. I’r checking my stats every single day.
I remember checking my social blade. That’s like list that one subscriber extra every single week so what a week – and that was a week I’m out – I think it’s like – maybe between 10 and 20, which is amazing to see the blog you’ll finally grow and they keep in Kabul it with a piece. So yeah thanks very much obviously for those that have subscribed for those that haven’t yet subscribed, and you know if you want to see more content like this, then make sure you do because, like I said, I am uploading almost five times a week now and trying To provide you guys with as much value as possible, but without running on too much.
What I’m going to do today is review one of my older articles not like anything like that: a value based article and basically give my comments on it and see if it’s still relevant in 2020. So without further ado, let’s hop into the computer and well basically check out. One of the articles know I’ll always know time. So here we are on my youtube blog. Let me see so what we will do is we will go to articles and we’ll sort by shall we sort by oldest or most popular? Let me see what is by oldest, exactly like almost like to fit like two years ago, like one of the fitness /, confident creative articles, what I’ll do because these are quite short, let’s see if I can review a long one, what I’ll do it I’ll do? Most popular and then see if we find an old article, Dana life they in life, by the way, guys for those that don’t know what this is.
It’s basically a plugin to make sure that you are as productive as can be, and so you switch on this. Basically, all of the articles will remove and then you can only use YouTube as like a CH function. So it’s really really really good for those of you that have trouble trusting or just get distracted easily by YouTube. So Dana life day-in-the-life high income skill. I can’t even know what this was about a year ago: how to get social media marketing clients in 2019, so fear that might be me, but that might be a good article because you know, obviously everything is about social media marketing on this blog, but because this Is a year ago we can check out and see if it’s still relevant as a true, and we can also check out the search ranking to see this anything cold on this article ranks quite well.
I shouldn’t see here it ranks fish, but I hope to get social media marketing, clients 2019, which is pretty cool, and yes, obviously always like your own articles, because if you don’t then no one else will ok. So let me just fullscreen this and then we’re there. We go, there’s the sound second else: the old intro. I miss that intro. Don’t reason why I switch this intro was because of copyrights, YouTube blog, any type of tips.
You want me to provide or any questions in money online that you’d like to see answered in my YouTube articles, and I got bombarded with questions on how to get clients to social media marketing and they know in specifically nowadays so 2019. You know: are there any new methods of outreach? Are there any new ways to get? It was quick so when they all blow this article January 7 longer than a year ago to do the cold calling and I’m not saying that cold, calling enterprise method of outreach or anything like that, there was a very old-school proven light of truth.
Getting your clients or reaching out to clients, but nowadays there are easier ways, especially we just thought now I don’t feel confident to do the cold call. There are easier ways to do an outreach and myself. I have never thought a cold port in my life, I’m probably not other day.I there. So you know this. It’s a good job. Fun fact in the Netherlands call corners even illegal. You can’t even do cold calls in the Netherlands, and I think they can’t actually complain.
If you do, you might get fined a lot of people. The try doing outreach with Facebook or, if you don’t do it in the right way. So today is how I should do it and do it an effective way. So the way we used to do it is by finding businesses online. No, they go to the Facebook page and then send them a message, a message you know through them. Through the facebook messenger feature on the business page, I mean never used to get a reply, so we used to be able to see that someone read it, but no one actually replied so what we actually do now.
Ok, first of all, because they’re just running on here trying to figure out what the methods about reaching I’m going to use for this start off with Facebook. You look I so honest. You come here, so we look Facebook page. Why did I not fullscreen that? That’s annoying, I mean sure how what type of ads are they bullying good? I remember that when we used to be able to see info on ads, Facebook no longer have that.
Obviously, you know any school to page transparency and this one I still have my own Facebook account as well. Unfortunately dies. That’s mal, bunsall can’t use that anymore. I remember when I discovered the Facebook fix help. I was absolutely wasn’t because it was such a quick way of basically finding out if people are running ads, so busy tracking data or knock a so. What I used to do was basically find their business on Facebook that is running ads if they, if they win to run as let’s be fair.
Even if the way I used to find the business see what to do and see if they got the Facebook pixel installed, and then I used to go on LinkedIn and find that business owner on LinkedIn and basically try and find out who that person is the Name and then add that guy on Facebook, I used to remember that we used to be a very effective way of doing it, and I think a lot of people do in our day. So, like people have to scroll with this method pause, not every business is registered on LinkedIn.
So it’s it’s good that wakes, but if it’s not you’re, basically wasted time doing a little bit of research where you could be sending. I was like an email blasts or anything like that page owner on Facebook. Before we do that number. The a.M. Club shout-out to everyone who was in the aim am close bitches. I hear basically before that the lifestyle design community that was the the Facebook group only when he accepts that friendship request.
We send a message to say you know: hey thank you for being on Facebook, and you know I checked out your business page between yeah shoot a few things I’d like to discuss with you. Is it okay? If I send you, I bet a screenshot portfolio and a case going to be anything like that. Okay, I think this might mind to me before I discovered, loom, I’m not one percent sure I was quite the end to the party in terms of a loom.
I think around this time I did discover, but what I do now, rather than sending a portfolio or a screenshot or anything like that, I just ask them you know: is it okay to send over a quick article with some ideas that I’ve got and then I Send a loom and some cure see when I still mentioned, I don’t know I sit down in one of my previous articles, like I think from yesterday, maybe and depend on what order I upload them in, but basically it’s what I do is I sell the meeting.
Rather than the service, so rather than promoting my service right away, I basically you know, ask them for a micro commitments, so the first one is obviously: is it okay to send over the article? The second one might be, you know, is it’ll. Do you want to hear more about this? Let’s hop on a call: okay, none of the things I’m still say. Yes, that is okay. If you pitch your service right away and you’re in for the call right away, they will just ignore you, because you haven’t built up that report just yet so again, a mistake that we made is islands in University.
I know that you shouldn’t pitch your service, but you should pitch a call. You know just ask him if it’s okay, if you can call them or is it okay to settable call, but what I’ve noticed if, with this method of outreach, that aiming for the call on the first point of contact doesn’t work either just ask them if it Is okay to provide volume if they say yeah, that’s good advice. I it’s weird actually reading.
Like my, I don’t read my own articles but because obviously I recorded myself, so I know what I’m going to say and after you’ve edited the article like for those of you that make their own articles you’ll know. You know, after you’ve edited the article that I there’s already be like five times, we’ve seen the same piece of content over and over again and as soon as you top loads, like I’m, basically sick of seeing that piece of content so to actually read it back.
But looking back like I said this is a year ago. This is this is still very relevant. It’s evergreen and, in my opinion, that’s that’s good advice to get started. You can have some okay call or if you like help with this, you know. Is it okay, ap is what meet you know anything like that? Okay. So that’s the first method of outreach, I’ve already sort of mentioned the second method, which is to make big, obviously, so what me do was to fire business online at me can help again.
We check, have you got the facebook pics are stored with that I don’t actually use LinkedIn like hardly ever anymore. I shouldn’t start using other than if it is, we add them on LinkedIn and send them a sort of the same message. Okay, so we asked them. You know strengthen your business. I’ve got a few ideas for you or quite a few things I’d like to boom by it. Is it by the message that you send on LinkedIn? If you do it, it can list use, be the same messages as you do on Facebook and email so yeah.
Basically, I have three-pronged attack: you’ll have email, Facebook and LinkedIn and there’s a small chance that they’ll ignore all three messages. You know if you’re going to reach out on every platform and obviously don’t do it too much, because you might seem a bit, you know desperate spot. You know if you basically have multiple touchpoints, there’s, obviously a smaller chance of them, ignoring you all together, okay, facebook Messenger when you contact with business owner, so I’m not the business.
The business owner and you’ve got anything weird again. We contact the business owner. Why the business owner? Because you don’t want to be dealing with cases of a case, so we use the content, marketing, managers or public relations or anything like that, and these people have not got the rights or the authority to you, know give you or take you on or for you To take them on as a client, basically, okay, they have nothing to do that.
They cannot say. Okay, you know you can take. What’s on the client, only the business owner or the decision maker actually do that so make sure you don’t feel cakey but make sure you can deal with the business owner. Okay, another method that is really effective on getting in contact with clients. If I send them Allu know that’s sick Lisi, I didn’t expect my so as you can see at January. Seventh, I already the scope of the loop method and yeah, like I said, loom, is such a powerful way of doing outreach and relax it a year ago I was really preaching the Lu method, so yeah, that’s definitely something that it’s way stood the test of time.
Obviously, cuz a year later, I’m still raving about Lu and, like I said you know, it’s just a really really effective way of getting your point across without seeming very salesy, because it’s just a small article, micro commitments. All you need to do is read the article. They can see that’s a personal piece of outreach and you know that you’re putting in the effort to reach out piously to them rather interesting.
I was a mass blast. It’s like we transmit with the file gets saved in the cloud and the link I think loom is it’s stays in the cloud forever. I think I’m more understand sure I think you can see your article and then a left bottom of the speed. They can also see your face, they can see huge sorghum and you can see you see your screen at the same time. So again you know you can show them. Okay, you know I’m on your Facebook page.
I’ve looked at the ads logo and I’ve got feedback on this this and this and this I would do it this this in this way, and is it okay? If I send you a case, will be on how this wake up. The last time I wake in a claim, or is it okay? If I send you our portfolio, that we filter with results that we’ve got previous clients? Isn’t? Okay, you know blah blah blah. Okay, so again, you’ll move your basic, send the same message, but in a article message, which makes it a bit more personal because they can see you are talking about their business rather than just no spend up.
Okay, you can also send a loon to face walking and send a loon through linking. We can also send a link through email, okay, so a lot of people ignore that’s what we do nowadays send them by email. Yes, analyze it article Lulu, you know by email, then you know, there’s a big chunk of them replying because they know it’s not fun. It’s not email blast wave since our last email. What we do now is we send out an email blast asking if they want to see the loom that we’ve recorded, which we haven’t actually recorded and then as soon as they reply saying, yes, send it over.
We record it so it’s like a sort of like fake or the strategy, but it works because you know you set up the blast. Let’s say you send the blast out: 200 businesses and 20 of them replied. Then you record the 20 looms and then in the loom of the ash, no budget, okay to send over this or so no, if you want to hop on a call, it cetera, but you know that way. It’s an easy way of you know it’s mass outreach, but it’s also personal as well.
For those that apply, they get a personal message back. You can get a notification if they’ve readed a loom, okay, so we’ve since I was, I think, was four looms yesterday and we’ve already got four looms. It’s like, as if that’s a lot like nowadays like I said we do mass outreach and like as soon as they reply like it would be like some days I was send out, like maybe twenty looms of 20 businesses reply, but I like the fact that I I basically was saying enough for looms as if it’s a lot, which is funny but yeah, like I said, there’s good advice and like the the message that you get when people view the loom is great as well because, like I said you can just immediately mail Against it, hey guys, so you just view my loom.
You know what you think of it, it’s just something that you might find interesting, yes or no anything for females. Payback, saying you know, patience, okay, so I was the for businesses. Three businesses already have readed our loop and now we’re just waiting for them to reply. It’s don’t apply the Muslim follow message. Saying hey. You know we saw like music and is it okay if we send over okay she’ll, do anything.
I just like a little quick. Follow with them and the last method that I highly recommend you guys use is freelance websites, like Oh quick card, like people Balcom, like freelance comm, know these people that post jobs on these fields, websites are actively secret your service. So you don’t need to convince enough. They need social media, more things you don’t need to community like they need Facebook ads, because they already know that and you’re already actively seeking Shore to do it.
You know for them on their behalf. So all you need to do is reply to that job post and convince them that you’re, the right person for the job – and you know you want you need to do here as well – is make sure that they realize that you are not a freelancer you’re, not Going to wait for peanuts, you’re, not a virtual assistant, you are a business owner. You own, an agency, you yeah, it’s still relevant.
All of this to be fair, we still use or break while we now we no longer apply for jobs on our way across Belgium. We’ve got virtual assistants that do that, but the method still stays the same and we still look on freelance websites like hope way, and I guess you know the Oh quick methods is – is no longer as powerful as effective as it once was, but still a very Very good way of getting a few little extra clients here and there, because it is low-hanging fruits.
These people are already actively looking for a social media markt. I, like I said one year ago. You know you don’t need to convince them that social media marketing is the way to go. They understand that because they look and just want to take over the social. All you need to do is convince them that you are the right person for the job. You are on their way on their level, and you know if they work with you, then they need to respect basically, okay, so you’re, not a virtual assistants, you’re not going to wait for them you’re going to work with them and get their results.
So if you know that – and you know how to ways that I you know to come across as a business owner and rather than a freelance of trying to wait for peanuts, no, you will get a very high conversion rate on okay, okay guys. So that is all I got for today. I hope you get on out of this. I hope this will make it easier for you to get clients if we also from anymore in 2090, in change of the script on water actually say, and you know what to say, insecure see what I’m going to promote.
Fear, oh yeah, because around this time I probably just released the course because that’ll cool to see like the old layouts. Obviously now it’s all updated and stuff and and there’s a lot more content there and a lot more tail of contents. World social media marketing, because at the time I remember the still, we still had affiliate marketing paste on branding of stuff, as as the main modules now was like basically part of a bonus section boy yeah.
It’s cool to see this and like this is everything that you get with the coaching nowadays as well. So for those of you that are interested in the coaching, you basically get me as a personal coach, where I basically take you on other clients and help. You start your own agency, but you also get basically the entire course to you know, look through as well, you know for the time start and you basically want to get.
You know continue on your own or on times where you know I might not. I might be busy or whatever you usually do – replied right away, but you know. Basically, this is an easy way of you go on flew all over the contents and then I’ll see you. You can ask me questions about that as well, so you basically got two things. You’ve got the entire course and you’ve got me as a coach. Yes, a look at all their affiliate content and dropship and stuff.
Why it’s even though, there’s so much content, so many different business models there there’s not a lot of content there. In my opinion, we’ve now got much more content and it’s much more tailored to a social media. Let me quickly tell there’s anything else. Was this sales, like said guys like this, is still very very relevant and it’s still like it’s good content, and even though this is a year ago today, if you were to read this in 2020, you know it’s still the exact same methods of outreach.
It’s still the loom article. It’s still the Facebook outreach the email outreach. So if you are just starting out in 2020, you know this article is still relevant to you and you can still use this to get started with social media marketing, but lack of already, you know, touch upon a few times in this article. If you are serious about getting started – and you want my help personally, you can also enroll in my coaching program and at the time of recording.
This is the 23rd of March. From April 1st, you can no longer get in the coaching program with a basically a payment plan or a subscription service. It is a one-time upfront fee and then you’re basica and year’s supply of coaching. You get all the course modules you get access to everything and obviously the lifestyle is a mastery group. But with that said, if you enroll now, you’ve still got the option of having a payment plan where you basically pay a small fee every single month for the entire year and get the exact same.
So if you want to get in on the payment plan, then now is the time to do that. If you’re reading this after April 1st, unfortunately you can only you know, pay upfront and black says you know, the value stays the same, and I can still very much help you get started with social media marketing and getting your face clients and scaling your business. So anyway, I’m going to wrap this article here, like I said guys, this article is still relevant in 2020, like this article, if you got some doubts, leave comment down below.
If you want me to review more of these older articles – and you know what you thought of it in general, subscribe to the blog for more come see you guys in the next article
Today, I’m going to talk about how you can get more sales in your business using a platform called YouTube. Okay, so I’ve been deep in my coaching business today and I figured that I used some. You know today as teachable moments um. So let me go ahead and share my screen and we’re going to jump right into it.
So I’m going to go ahead and share my screen share this, and let’s get right into this lesson, so you should be able to see my screen. Let’s go ahead and hit present and what we’re talking about today is YouTube for business: how to grow your business. For YouTube and how to get more sales quickly, and I’m really going to go through the process of this so anyways, I’m coach, Kirk, Shinta and I’m the founder of article marketing profits and I show people how to start a cash flow business online.
How to grow automate your business online and really how to leverage, so she me so make sure you like and subscribe if you want to learn any of those things um. So today, here’s what we’re going to cover exactly I’m going to go over the top reasons. Why you need to be doing YouTube marketing right now like right now, right now, I’m going to go over the exact six step process to make articles that creates raving fans and cart ready buyers, because it really is that’s really what it’s about you’re, not doing articles Just because right, I’m going to go over how to translate articles into leads and money in your business.
Because that’s why you do in the articles in the first place and then as a bonus. At the end, I’m going to give you a free resource to help make your article marketing more effective, and I’m also going to give you access to a free tool to make your recording recording your articles are breeds. Okay, so let’s jump right into it. So let’s talk about why YouTube is king and why I people need to be on YouTube.
I’r always talking to especially beginner affiliate marketers about why they needs to be on YouTube, because one of the things that a lot of business people struggle with is they’re, so busy marketing and pitching and marketing, and pitching where you can be on a platform where people Are already searching for you there’s a whole, your whole marketing game changes when you are able to have people attract to you, people who are already looking for your product, your service, your opportunity.
So that’s what YouTube is is an actual search engine where people are typing. In keywords, they’re typically type in a how-to, so, for example, if you were in the weight loss niche, you could do a article and be found alongside a person who typed in how to lose weight. If you weren’t real estate, someone is on YouTube every single day. Millions of people type in a how to buy a house you could be found.
You could be discovered you’re in a Wellness niche. You could be doing a article call. You know how to have a better spiritual life right and someone is out there searching for a solution for that, and you are that solution. You can translate that into dollars. Okay, so that’s why YouTube is king um? Why you need to be leveraging it in your business? So the top reasons why you need to be doing YouTube.
Marketing now is because first of all is not a social platform, social platforms. I myself have found over time. I get kind of burned out by social platforms. I don’t always want to be social, but what YouTube allows you to do is a Content platform, meaning that you can do a article. You put it out there and it’s always out there and you can actually repurpose that article that content in your business, you can use it in your email list.
You can repurpose that article and you can turn it in. You can boost it basically and do YouTube ad. You can turn it into a Facebook. I mean you can repurpose that so so much and if you know, and in terms of business strategy, that’s smart to be able to repurpose your content and not have to do more in your business. You can just leverage more of what you’re already doing. Okay. Another reason why you need to be doing YouTube marketing now is that what you post, the article on YouTube and you’ve, ranked it the right way, which is what I actually show people, how to do, you’re able to be found not only on YouTube but in Google.
Okay, if you don’t know, Google is the largest search engine in the world. Okay and the YouTube is behind it: okay, so you’re able to be found in two of the major search engines in the world. If you understand the simple things that you need to do to be able to be discoverable, okay, so that’s it and discoverability is very different than you going out and um getting in front of people, because the mindset is different.
People are actually seeking out solutions that you have to offer and finding your articles, okay, so very different, all right. So here’s some other top reasons why you need to be doing marketing. Automation, say with me: my parents, automation all right. I know that a lot of people who were especially work, 95 jobs or you have multiple streams or you’re busy, a lot of reasons, your mom just the other.
I I did a article – I don’t know I did that yesterday or today I cannot remember. I did a article talking about just basically creating almost creating balance in your business. Well, article marketing allows you to create automation in your business because here’s the thing you do a article and it’s always out there generating you leads and sales okay, unlike when you do a post on like Facebook and Instagram and snapchat, that post is first of all.
It’s most of time is contained in that platform and after, like a day or two, it stops bringing you in leads and sales, okay, um, typically okay, whereas on YouTube. You know I have articles out there that three years later, that article is still generating me leads that article is still generating me sales and when you do your article, you record your article one time and that article is out there bringing you leads or sales.
No matter what you’re doing you can be sleep, you could be at work, you could be promoting another business, you could be on a webinar and it’s working for you, while you’re doing something else. Okay, so automation, it brings you on a mission for years to come. The next reason why you need to be on YouTube right now is here’s. Here’s. The reality is that your competition is not on YouTube, so you get a jump start above your competition who’s, not on YouTube.
Okay, so no matter what kind of business you have, if your competition isn’t doing it, you have, you have Debbie image. Okay. The next thing is article is king um. When I’m talking some like beginner marketers, I’m always tell like there was hello, I don’t nothin converts and I did it solo ads and I did this not do that and nothing converts and that’s because here’s the thing article is king. Article is one of the fastest converters of sales on social media period on all platforms, rather be youtube facebook.
This is why all the major platforms this year, you, if you have some stock’no some of these companies and, if you’re, a stockholder and these companies like facebook, like youtube things like that, you know that their stockholders meetings, one of the things that they brought up, was Um the fact that they were making article especially live-streaming the main thing that they were going to put their money behind in 2020.
So this is why you need to be ahead of the curve and you need to be article marketing, alright. The next thing this goes to conversion factors, and this is why you need to be doing youtube market as well know like and trust. Okay, you hear it all the time and sales. Hopefully you reading some sales books out there. Okay, people buy from people, they know like and trust. Well, you don’t have to necessarily show your face, but people have to be able to connect with your content.
Well, one of the easiest ways to do that is to do articles and that builds know like and trust. What. What do I mean by that people are going to come to know you as an expert in your niche people are going to like you, because you’re helping them solve many problems in your niche and they’re, going to trust that you are the person that you can Be the moses you can be, though, whatever they need you to be to help them get to from point A to point B and in your niche okay.
So, if you’re in weight, loss, right and you’re doing articles and things like that and you’re giving away content and strategy, that’s helping a person who has a specific need. People are going to kind of trust you as an expert and to guide them towards losing weight. That trust built trust factor and when people trust you they will transact dollars with you and that’s point blank period right now.
Another reason why I need to be doing dude super market. Is it’s a hundred percent free, so people say: oh, my god, I don’t have marketing budget have money for solo ads. I don’t have money for this and I’ll have money, for that. Youtube is on 100 % free. You could be Oprah on a budget right. What I mean youTube allows you to essentially create your own TV platform right where you can literally reach people, and you don’t have to put any money behind it.
If you don’t want to. Okay and then you can build, you can move people from YouTube all for YouTube and on set emails and build the email list and mark it to them. Remark it to them over and over and over again, okay. So this is why YouTube is king, all right. So let’s talk about the exact: this is a six step. I thought I changed this bug as I’m changes in this slide. It’s actually 6s, okay, so the exact six step process to make articles that create raving fans and car ready buyers, because here’s a day, you know one of the things that are always showing people.
What I know which is you don’t need a large blog? You don’t want to waste your time just doing articles just because you want to learn how to make articles that creates raving fans and your niche and that that moves people towards buying whatever tool, solution, product opportunity that you have okay. So the first way that you do, that is by creating educational articles. Again, I did a article earlier about this summer.
Facebook is there’s, you know I do tube. Is there right? You want to make articles okay, so one of the one of the main type of articles that you want to make for your blog or you want to create educational vids in your niche and be helpful okay. So what you want to do is think of yourself as a consultant in your niche okay. So, for example, let me give a really good example. If you were in the hit natural haircare niche.
Actually I may use as well growth here, okay, because so let’s say that you were in the hair care in issue where you you own, the salon. Okay, you own the salon. You would want to think of the main problems that you know that people ask you in your chair. You will want to write those down and you would literally want to go and make articles answering those questions, because guess what there’s other people out there who are looking for someone to answer those questions ring they’re going to be seeking you out for your expertise about Hey girl, um, do you sell this? Do you sell that you know um hey, you know.
Can I get? How do I make an appointment with you now they’re curious, because they now know you’re. The expert they’ve been searching for someone anyways on YouTube typing in how to have better edges how to have this, how to how to fix hair, how to solve thinning. Whatever your niche is, and through your educational articles, essentially given a mini tips, answering questions that they have, that you know that they have.
You literally can solve that for them on article now, what I do is I keep my process. Pretty simple: I’m map out my article on index cards. Okay, so don’t over, complicate this and think that you know every time you get ready to do a article. It has to be something extremely extremely complicated. I map out literally on index cards. Okay, so get you some index cards even map out your article there.
So that’s the purpose of doing your articles is just to create some educational articles and be helpful as a consultant in your niche. Alright, so you’re literally going to just be answering questions that type questions that the people in your niche have about how to get a certain result, and you can literally in your article, help them solve that on a article okay, so just little micro tips, you’re, not Giving away the whole bag just micro tips? Okay! The next thing is the you got to think when you’re making articles through the framework or the person.
That’s reading your article realize that the person reading your article may not even know they don’t know what they don’t know. Okay, so like, for example, I’m an affiliate marketing and I’m always breaking down for beginner affiliate marketers what they need to know to be successful because I’m like twelve steps ahead of them and I’m telling them if you want to be successful, here’s the roadmap, here’s what You need to know here’s what you need to do things like that, so you’re always thinking ahead of them.
So what you want to do is to become an expert in your niche in your articles. You want to answer questions before they ask them so again. This is where, as a consultant, if people have been asking you questions right, write them down in a notebook right, you can do some research on the top questions in your niche leg. You know go to the search engine. Let’s talk about this in a second and look up, you know what what are people typing in about buying a home but losing weight about making money online about affiliate marketing about Philly marketing training right, whatever your niche is, you need to do articles answering the questions Or in that article answer questions before they ask them, ok, so your your purpose is to help them understand what they need to know to get faster results.
Ok, so this is where you can also again go back to summon, because I’m always telling people that one of the fastest ways to get results is to get a blueprint right. So I’m helping them not only understand what they need to know, but I’m telling them what they need to do to get faster results. So, for example, you know you’re doing a article and you’re giving your you’re a hairdresser and you pimp people some tips on how to have better hair and how to and how to UM help their there.
What economy edges from thinness right, then you give them a tip, and you say you know, help don’t understand what they have have to do: to get faster results. Ok, and maybe that role map for that for the person reading it is, they want faster results. They need to get your growth oil. You might have a growth oil great so boom, so that’s then create raving fans and it’s going to brand. You experts know cream raving fans because you’re solving the issue for them.
Ok, I hope this makes sense. I kind of below up that make sense. Ok, so see, I’m not changed it on this slide anyway. The next thing is another thing that you want to do to create articles that crease bring fans apart. Ready buyers is research, your keywords, ok, so it you want to find the exact topics that people are searching for in your niche and I’m going to show you the end hug like a tool you can use to do that um.
The next thing is to be you and infuse you into your content: ok, well, you’re, making articles you don’t want to come off as anything, but yourself. Ok, I mean don’t be boring, but be yourself like me, I thought about the top of my head. I’r informal! I’r telling it like it, is you either like it or you don’t, but I’m also educational, because I come from education background. So that’s what I’m known or is being educational, helping people get from point A to point B and telling it like it is whether you like it or not whether I like it or not, right, that’s just the way.
It is right, whereas other people, they’re they’re, quirky, they’re, funny right, be who you are right. You need to infuse that into your articles, which is your constant and you know, you’re, going to have fun with the process like for I’ll be honest for a time and I and Terrence. If he’s reading, this he’s been with me the longest and he made a comment to me, he’s like your articles have changed and I wasn’t being myself so I got back to doing things my way if using myself into my content, you know in my articles and I’r having fun again with making contact so be yourself and you’re going to have much more fun with the process you’re going to stay more consistent with the process all right.
The next thing is to leverage the buyers journey. Okay. So ever in some of your articles, you want some leverage, the buyers journey. What does that mean whatever product service opportunity? Whatever it is that you sell? Rather, you sell wellness coaching. Rather, you are a hairdresser. You sell weight loss. Tea. People need you to help them feel at ease about partnering with you, and you need to do that by leveraging the following articles from time to time.
You know before and afters showing people behind the scenes like what does it take you like, for example, you were a hairdresser. You should be doing behind the scenes all the time showing people showing the process of you. Cutting peoples, hair, showing people’s before-and-after hair transformations right, showing testimonials, get some of your customers on client on article and have them share what you love or what they love about.
Working with you right, okay, these are things um case studies in q and A’s right. You know allowing the the people who are on your blog to ask you to type questions. You know you could just say hey guys. I want to hear from you your top questions. What are your top challenges, and then that gives you constant? You can then turn that around and make even more articles, okay, but it also again helps them become more comfortable with buying from you when you do put something in front of them to buy, because you’ve been showing them the whole time that whatever transformation a one.
Your doing it right so from time to time leverage to buyers journey in leverage. These types of articles, in your article content, you know, make some before-and-afters make some behind the scene, no matter what nice you can leverage these testimonials in case studies, okay, um and then the next thing is tell them where to go to get the full solution. This is where a lot of people are afraid to do what I call the call to action right, they’re, afraid to say: hey, listen, you’re reading us.
I hope you got value from these tips. I know you got value from these tips, but if you’re, if you’re ready for the full package, if you’re ready for the full solution, you’re ready to get started today right, I have XYZ to help you get XYZ results check out beneath this article. Okay, so tell them where to go to get the full solution. It could be your website, it could be your Facebook group, it could be your email list, but tell them where to go to get the full solution.
This is the process of moving people from just being looky-loos raving fans and to actually translate into card ready buyers. You know I started like just last week um. I started just telling people about my appointment process and already they’re about four appointments for this week. Um, just by telling people in my articles about a point, the appointment process, so you you got ta, get clear on telling people where to go to get the full solution.
Alright, let’s move on. So, let’s talk about how to translate those articles into leads and money in your business, so you’re not just doing these articles just to be doing these articles. Okay, you want to be able to move people who don’t buy right away off of you to the onto your email, as you want to be building an email list, so you’re going to need a capture page system. If you don’t have one, if you don’t have one reach out to me, I do have access to one that I recommend but anyways.
You want to move people off of youtube and onto your email list. Okay. So if you look at this over here, you probably can’t see this, but when you make a article beneath your article, you can put links okay and in your article you’re, going to tell people you know: hey thanks for reading us or whatever your call-to-action is. You know check out the description box below and you’re going to tell them where to go.
You know to get on your list and to get more information. Okay, so, for example, one thing is what you can do is at the end of your articles. You know if you want to just be more helpful. Okay, you can tell people hey, I just helped you XYZ problem. Here’s we can go to get even more resources to help you with that problem. So, for example, what am I always I’m always talking with people about keeping what they call lead? Mapping.
It’s simple, okay, you can do a simple Google Doc with some additional tips. You can give that away as a lead magnet for them to get on your list. As an incentive – or you could just say, I’d like to keep it simple get in my facebook group, because that’s where I’m going to give more tips more more resources more this and more that right create a Facebook group around your niche okay. So if you’re in a haircare create a Facebook group – and just when you do article say if you want to learn more haircare tips get in my facebook group right.
So when they opt-in to your capture, page they’re, not only getting your list but then the first thing they’re going to see is that link to get in your Facebook group and that’s the easy way without having to create a million lead magnets to be able to Grow an audience and move them off of YouTube somewhere else and while they’re sitting there getting these little nuggets from you, you could be in that group literally selling to them you’d like lists like maybe you sell every Thursday, you do a hard sell.
You say: hey, listen, I’m doing a special on these haircare products. You know I’m booking consultations today who wants it where I got three slides right. So this is how the process of translating your articles from leaves into money into your business. Alright. So, let’s get into some of my favorite tools that I use one YouTube to just help me be better at doing: um, keyword, research, okay, so there’s two tools and they’re, both Chrome extensions, so you’re going to need a laptop in Google Chrome called that IQ and Two buddy, okay out of the two my favorite, is to buddy.
Okay, what they allow you to do is to be able to see the top keywords in your niche okay. So, for example, you were like a tech guru and you knew that you offer like search engine optimization like coaching or something you can type it literally. You know search engine optimization and it will show you all the related keywords on YouTube. But here’s the thing when you put on autosuggest: it will also show you the top keywords in google so and that’s what you want to also use as well as it could be found in Google as well right so anyways.
So that’s what it allows you to do. It kind of makes your job easier, basically allows you to spy on a competition to be able to steal the top tags and keywords from people. Who’ve already, you know done the work right make sure you have so much easier: silk I’ll do later, tutorials on to buddy and bit IQ. But but that’s those are two Chrome extensions that you want to leverage in your business to help you come up with better titles to help you come up with in our tags and keywords: okay in your niche all right.
The next tool that you want to use is one of my favorite tools. I’ve been using it for years when you’re doing your recording your articles, you screencast-o-matic it’s free and you can literally begin recording a article. You don’t need some some expensive production and software. All this stuff, like that and you just want to keep the process of just simply point shoot and upload right in the beginning.
You know a lot of people they get to. I don’t they overthink it right. So in the beginning, you I go back to some of my articles like two years ago and they were trash okay trash, but you get better over time. So just get better good, get good at point, shoot and upload, and you spent a somatic to record your articles and you can upload them to your YouTube blog. It’s literally that simple! Alright! So if you’re ready to start your own article marketing journey join my facebook group, you can get there by going to boston mentorship con.
It’s free get in there. I’r going to be given a lot more value about the process of article marketing and using it to get leads and sales to your business. So that’s it. If you one you to make sure you hit that subscribe button and that’s it really drop any questions. You got velocity in the next article, bye, guys
We are here to talk to you about Linux, for Chrome box, also known as crostini. We will start by introducing ourselves. My name is Sudan. I am a designer on crostini for Chromebooks hi, I’m Dylan, I’m the Chrome, OS virtualization lead and I’m Tom product manager for Linux on Chromebooks. Now it’s the end of day two at i/o and you’ve probably already been to a bunch of different sessions that have talked about all the new frameworks that you need to be using or the platforms that you need to be building for and everyone’s right.
You absolutely should be, but we’re not really here to talk about that. Instead, what we want to talk about is you as developers and how you can get more peace of mind by using Linux on Chromebooks, we give you that peace of mind by balancing simplicity and security. On that note, let’s do a quick user study. How many of you are developers in the audience? Wow, that’s full room as expected. Keep your hands raised, how many of you use your computers for anything else, other than development like doing your taxes, checking email, again, 100 % of you, okay, one last question: how many of you are worried about security? Good, that’s pretty! I mean you all should be so I’m glad to see many hands up anyway, so I don’t know about you, but when I start a new project I I get stuck a lot right.
I hit a lot of walls and I hit a lot of barriers and go to look for a problem, go to look for a solution and I turn to Google. Luckily, Google’s almost always got a great answer for me. Unluckily. Sometimes the answer looks like this, and I know I shouldn’t run this script from evil site, comm and pipe it to soo do. But you know that deadlines coming up. This may be, the site, looks kind of legit, so in this case I’ll make an exception and I’ll do this and then it happens again and again and eventually I end up with a system that I don’t trust as much as I should, because I don’t really Know what code I’ve run on it anymore? I don’t have time to read all these scripts.
My solution to this has been to carry two laptops, one for my developer world and one for my everything else world that I want to be secure in, but recently I switched to using one laptop and Tom’s going to talk about how I do that. So our goal with Chrome OS has been to give you a simple and secure experience from the start, but if you tried it previously, you might have seen that it wasn’t quite ready for developers in order to be simple and secure.
We couldn’t run all of the tools that developers need to get their job done, but that all changed at i/o. Last year, when we announced that we were going to start supporting Linux on Chromebooks Linux on Chromebooks lets, you run all of your favorite editors, IDs and tools, and it’s now supported on over 50 % of Chromebooks, including great devices with eighth generation. Intel CPUs like the Lenovo yoga book C 630 and the Acer Chromebook spin 13.
If you haven’t seen it we’re going to run through a few examples. First off, how do you get it? It’s really easy! It’s just a couple clicks now. In the background, this is downloading a virtual machine setting up containers configuring, it all Dylan’s, going to go more into that in a few minutes. But for you as a developer, it’s just a couple clicks to get started and this adds a terminal to your launcher.
Now, if you open that terminal, you’ll see that you have a pretty standard, debian environment and we’ve already loaded in a bunch of the tools that developers expect like git and vim. And if you need anything else, you have the apt package manager and you can install whatever packages you need and if you want to, instead install files or install programs via dev files, you can do that too. This gives you access to thousands of world-class developer tools.
Now, once you’ve installed, any graphical you’ll find that they all show up in your launcher, just like the rest of your Chrome, OS apps, and if you open them, they show up in your window manager again just like the rest of your Chrome, OS apps. This is the simple experience that people have come to expect from Chrome OS and we didn’t want to change that with Linux. But importantly, this is also secure.
You don’t have to worry about malware, accessing your files, snooping on your traffic or infecting your peripherals. I’d ask you to trust us on that, but this is way too important for you to take on Trust alone. So over the course of this talk, Dylan and Sudha are going to walk you through the principles behind the architecture and design of crostini. We’re then, going to dissect some common developer flows to show you how these principles apply and, finally, we’re going to share some tips and tricks for advanced usage for the power users out there.
So now I’m going to hand it over to Dylan to talk about the architecture. Okay, so Chrome OS has always had a layered approach to security, and our big layer has always been the browser and the renderer and running all untrusted code in a nice, isolated renderer, and that keeps the attack surface of your core system to an absolute minimum. They’re not allowed to make a lot of system calls, they can’t poke at random bits of your kernel and that worked really well for webpages web apps.
However, for developer tools, I need to install a lot of different programs. They need a lot of different privileges. They can do anything any app on Linux can do and that wasn’t acceptable for us on the core of Chrome OS. So we need that a layer, so we added a virtualization layer and that lives in the main, Chrome OS layer and that spins up a VM. And now this VM has a much more limited interface, while still exposing a full Linux kernel to the programs that run inside the VM.
The only way the VM can talk to Chrome OS proper is through a small API that that cross VM program on the left up there exposes to the guest. This was pretty good. Now we’ve got a lot greatly reduced attack surface. We were pretty happy with this. We wanted to go a little further, so we made sure that the guest VM was also signed by Google and somewhat trusted. This lets us trust some of the actions the guest VM takes, and it’s also read-only.
So users can only break things so much and that no matter what you do, you’re going to be able to boot a VM. However, with all that security solved, we’re back in a situation where you don’t have enough flexibility, your apps can’t do anything. It’s a read-only thing: you can’t install anything in it, so we had another layer and for this we stole used lxd from canonical. That teams been very helpful in getting this spun up with us.
It’s a pretty standard container run time. It’s built for running system containers and in our case we started a system container of Debian and exposed to that to the user so that cross VM layer. I was talking about that’s kind of the most important part of the security story. Here it’s the last line of defense before something gets into Chrome OS. So we went. We focused on this for a long time and made sure we got that as secure as possible.
We wrote it in a memory safe programming language. We chose rust. This eliminates buffer overflows and integer overflows a lot of common bugs related to memory safety that are exploited by attackers. We were pretty happy with that, but we again added another layer of security here in that we broke up the virtualization program into pillars and made sure that each pillar that interfaces with the guest only has access to small parts of your hosts Chrome OS system.
So your host Chrome, OS system, you’ve got your bank’s web page open. You’ve got your online tax filing thing. Open you’ve got all kinds of personal identifiable information everywhere. We really wanted to protect that, but we needed to give the guest access to things like a random number, a display, a USB device, so each of those got their own jail and they can only see the thing they need, so our random number generator can generate Random numbers: it can’t access any files, it’s in an empty file system.
From its perspective, it doesn’t have any network access the display driver, it can access the display again, it can’t touch the network, it can’t go, grab your files and upload them, even if somebody gets into it and tries to make it do things we didn’t intend it To this is all a little complicated, but we’ve added a great amount of system UI to make this easy for you to use. So when you’re just doing your job as a developer, you don’t have to worry about these.
Pretty pictures I’ve drawn for you and I’ll show you of what we did. Thank You. Dylan security is absolutely top of mind for us. While crafting the Linux experience on Chromebooks, we came up with three high-level design goals. The first goal was to keep your experience intuitive. Everyone here in this room has been using computers for a long time and you have just established your workflows and habits.
So, basically, what we wanted to do is to match to those those expectations. We wanted to provide an experience, that’s natural to you. We want developers everywhere to be using Chromebooks and feel right at home doing it. The second goal was to make your experience native. We could have taken the easy path by giving you a full Linux desktop in a VM, but that wasn’t good enough. Our goal was to bring the Linux apps.
You depend on for development into your native Chrome, OS experience. The third goal was to make your experience simple, and I think this is very important. There’s a lot of complexity, that’s going on under the hood, and we want to leave it there. Our guiding principle is that complexity shouldn’t interfere with the user experience. There’s a couple of things. We are trying to balance here. The security concerns that come with installing Linux apps on Chromebooks and the simplicity that comes with sticking to design patterns established by Chrome, OS and our mission was to find that sweet spot all right.
So now we’re going to talk about three common developer flows and see how they work with crusting. The first of these is accessing files as developers. We have to do this all the time our editors need to access files, as do our compilers, our source control and a whole lot more, but the problem is that our file systems have a lot more than just code. They have our personal photos, our tax returns.
Maybe that novel that you’ve been working on a lot can go wrong. Ransomware can hold all of that data hostage. Malware can upload your files to some rain server, or maybe you just get something that goes and deletes everything for the fun of it. We built crostini with those threats in mind to limit what can go wrong and Dylan will tell you how so our goal, sharing files with your VM and with your container, was to make it easy for you to get the files you needed for your development tasks.
Where you need them, but not expose things, you don’t want exposed to untrusted code, because ultimately we don’t trust the code. That’s running inside this VM. To do this, we took a layered approach, your files all live in Chrome OS at the very bottom, and we share them out to the VM with a 9p server. We named it 9s again. We wrote it in rust, so it’s memory safe. We fuzzed it to make sure unexpected inputs, don’t cause unexpected behavior and we put it in a in a tight jail.
So it can access only the files you share with it and it takes those files and exports them to the VM. The VM mounts the 9p thing, that’s built into Linux and then lxd takes that mount and exposes it into your container, where your development tools are running. The important thing here is that your container can only see files. You say I want to share with my development environment. Your VM can only see those same files and even the server that we wrote running on Chrome OS can only see those files.
It doesn’t get to see everything. So somebody exploits this stack all the way back into Chrome OS. They still don’t have access to the files you haven’t shared with the container. That’s a lot of stuff to set up setting up 9 P mounts bind mounting things into containers. We had to do this manually for a while. We were developing it. It was painful, so let’s do to show you how easy we made it for you.
There are a lot of layers going on, but let’s see how simple this is in the UI right out of the box, you have a directory called Linux files, which is your home directory within Linux. Anything in this directory is automatically shared with Linux. Outside of this directory anywhere else on the device, Linux doesn’t have access to anything until you grant permissions I’ll walk you through a couple of examples here, let’s say you’re working on a project, and you see yourself needing files from this.
One folder called illustrations to share this: all you have to do is access the right-click menu and click on share with Linux. In as simple as two steps, you now share this folder with Linux. If you notice, this is in Google Drive and that’s a cool thing when you don’t want to share this anymore, you can do that by going to settings and unshare here’s another example where we made quick edits, really simple for you.
You have a data file in your downloads folder and when you double-click it automatically opens in vs code when this happens in the background it’s implicitly shared and the sharing last until you restart. This is the balance of security and simplicity. We wanted to bring you. Thank you so, for our second developer flow that we’re going to talk about we’re going to look at running a web server. Now being Chrome OS.
We care a lot about people making great web apps and we want to make sure that they can create those on a Chromebook and being able to run a web server is pretty central to being able to build any web app. Unfortunately, web servers also need a pretty low level of access, and that can cause some problems. The code that can run a web server is also capable of snooping on your internet traffic. It can know what sites you’re accessing and, in some cases, even see the contents of those pages.
This means that a malicious web server could potentially track everything that you’re doing now again, we thought of this as we design crostini, and we made sure that we prevented this kind of attack. Linux Dylan will tell you how I can be called Linux. It’s my job. All right so starting a web server from crostini, simple we’ve got a good demo over in the web, dev sandbox already type of command. You fire up your web server, just like you would on any Linux distribution out there what’s actually happening under.
The hood, though, is you’re in a container, and you open up a port that ports in a network namespace inside a VM running under our special hypervisor, which puts its network stack in another namespace on the host and then finally out to Chrome, so Chrome can’t get Back in which is great for security, you’ve got wonderful isolation, but if I want to test this new PWA or webpage, I’m running in my VM, how do I get chrome to talk to it? This was not simple.
So for that we had to add some demons along the way. Actually, every layer gets a daemon for this there’s the first one is running in the in the VM and it’s sitting there waiting to check if any container that’s running happens to open a port, and then it’s got to figure out which container open that port and Bundles that information up sends it to Chrome OS, so hey this port in this container is listening.
The user might want to use that port and on the Chrome, OS side we say – ok, the other daemon responds says I will set up a route to do some forwarding I’m going to forward all of this over Vee sock, which is a protocol used to talk To local VMS, on on machines, that’s kept under the hood, so either end talks HTTP in in to the demons and the daemons dog Vee sock to each other. So the key here is that the web server gets to talk.
Http Chrome gets to talk, HTTP everything’s, normal everything works. Just like you would well under the hood. We’ve got all this extra daemons and V sock forwarding going, but we’ve hidden that one other important thing we’ve made it trusted. So you can get all your PWA features. You can install it to your desktop, even though it’s not technically the same machine. We know it is because we’ve got the information we set up the VM, so we allow that to be trusted domain and all this complexity, I think, makes one of our best demos.
Today of how complicated we made it under the hood and how simple you’re going to see it is to actually use. I totally agree that this is very complicated under the hood, but in the UI it’s exactly like you would expect it to be. Let’s say: you’re experimenting with building this cool PWA here in terminal you’re in your folder pwe, a starter kit, you’re running a commands to start your web server and if you see at the bottom of this screen, it’s listening at port 8080.
At this point, you can launch your browser, go to localhost 8080 and test your web app on the screen here on the left. You have your web app in Chrome and on the right if you’re noticing it it’s in Chrome. Yes, you can test your web app on a Chromebook in Firefox too, if you noticed, we did not prompt you to give any permissions while we were in this flow. This is because the host is accessing the VM and not the other way around again.
This is another way we kind of balanced the security and simplicity factor. We were talking about all right for finally for our third demo, we’re going to talk about testing an Android app now this is really exciting, because just yesterday we announced that Android studio is officially supported on Chromebooks and we even created an installer just for Chrome OS To make it really easy to get started with now, of course, Android studio isn’t the only thing that you need in order to build a great Android app.
You also need something to test that app on usually a phone and well. You could do that over Wi-Fi with ADB remote all this sort of stuff. We wanted to make it easy, just the experience that you’d expect on any other vice. I can plug my phone in over USB and test my app that way. Now, if I’m an Android developer, sure I’ll plug my phone in to test my app, but I’m also going to plug in a lot of other devices over USB over the course of my day, I’m a plug in a USB Drive that has a lot of family Photos on it, I’m a plug in a wearable that has some health information I may even plug in my security key for work.
That gives me all of my access. Malware can take advantage of these devices to uniquely identify you as you move between machines to spread itself or even to make changes to them again. We thought of these threats at when designing crostini and made sure that we were preventing them. Implementing USB was a lot of fun, for us might have been our most painful stack same principles. Apply, we’ve got our layers, we protect the host there’s a lot of attack surface in a hosts USB stack to very complicated kind of loosely spec to protocol.
It’s an exact spec, that’s loosely implemented by a lot of people, so we’ve hidden that kept that on the host side wrote a device that we live in cross VM jail again, we’ve got a USB driver, it’s pretty complicated. It’s got a lot of code in it. I’r sure there’s a bug or two, so we made sure it was very well isolated. It can’t get to your files, they can’t get to the network, it also can’t get to any USB device.
You have to explicitly say hey. I want to give this USB device to my development environment. We’ve tried to make that as easy as possible and what actually happens under the hood. We’ve always got an emulated USB bus running so that the guest always sees hey. I’ve got a USB bus. There’s nothing plugged in and once you indicate that I want to give this to my VM, it says: ok, I’m going to add this device to this bus and then we show it to the guest and then the guest again in turn, has to forward that into The container and the container can see it there’s two things we were really focused on here.
One was security: again we dressed that with the jail, and we made sure the attack surface was as minimal as possible. It’s also written in rust and it’s nice and memory safe and it’s fuzz. But the other issue here is its privacy, because people somehow use lists of USB devices attached to machines to fingerprint and track users, and we wanted to make sure the untrusted code running inside the container couldn’t be another way to do that again.
This is a lot of steps. We have to create a device, we have to export it to a VM. We have to export it to a container. We have to decide which device to export and not and again we’ll have a demo that shows how easy it is. Okay, what this is the last demo, let’s say: I’m on my Linux and Abel Chromebook and you’re plugging in your phone you’ll see a notification that prompts you to connect to Linux.
At this point, only Chrome OS has knowledge of your phone. Linux doesn’t even know that your phone exists and that’s a good thing. If you see here, your phone is not listed in the USB list, but when you rerun the command once you connect on the notification, your phone shows up in the list. At this point, you established access to Linux to your phone. Let’s say: you’re working on a project, you’re developing a cool app again in Android studio and you’re, ready to test it out.
You hit, run and select the phone and boom just like that. You’re able to test your phone test, your app on your phone at this point you can debug and test out your app. Finally, you can go to settings and manage what Linux access to at any point of time. So you can see how security is at the core of your Linux experience on Chromebooks you, the user, are in full control at all times of what linux has access to.
We take advantage of a variety of UX patterns to make it simple to use and also native to Chrome OS. The combination of principles of Chrome, OS and crostini make this experience pretty unique thanks. My turn all right good. We got plenty of time, so we’ve been talking about a lot of details and I’ve been talking a lot about layers and jails and all that’s important and it’s a good reason for you to trust our normal flows and at when I’m using my Chromebook.
I almost always stay within these common workflows that we’ve polished and made sure work. However, a lot of that technical detail I was talking about is still usable and we’ve left hooks in for you to play with it. So I’m glad I’ve got time left. So I can go through a few of these examples and kind of just wait. Your appetite for what else you can do. We don’t test this stuff. We don’t support this stuff.
We really want the standard flow to be enough for everybody, but every once in a while there might be a reason you want to do something a little more advanced or you know you might just want to go, have fun and play with things under the hood. We’re tinkerers right supposed to be so we’ll go through and show how some of this stuff works. All this is going to be from the Chrome, OS shell. This has been in Chrome OS since longer than I have and so ctrl alt T gets you a shell.
There’s a set of debug commands. You can run we’re going to focus on one command, which is the the VMC command that we added to control virtual machines and containers the basic command. You can do a VM C list. It’ll show you what VMs you have installed on your system. I, the default VM, is called termina, so hopefully the fonts big enough and you can see what size it is. The terminal VM is the one that all the demos were done for the slides before.
So it’s up and running, we’ve made a shortcut to enter a container inside of yem. So if you want to go into the default container, the containers name penguin again, that’s that’s where we were doing all these demos from so the there’s, a BMC container command to get you into there will pop out of there and then we’ll pop back into just The VM so VMC start enters your virtual machine without entering your container.
So if you go back to my layers, it’s the one in the middle. The thing that LXDE runs in – and the reason you want to be in here is if you want to manipulate or change containers, so I mentioned we used lxd, there’s going to be a lot of LXE commands, that’s the lxd control program. This is well documented online and most of it will work inside Chrome OS, just like it does on a default. It want to install the first one you can do is a list you can see, we’ve got penguin running, we have one container it’s up and running.
It’s got an IP address, so we’ve got our one container. We might want to play with it a little bit and before we do, maybe I want to make sure I can get back to a state where I know it’s good right, because I’ve broken them before. It’s nice to be able to just go back to where I was and play around without worrying, so standard LXE command, it’s called snapshot and you give it your container name and you can give it the name of your snapshot and now you’ve got an image saved.
That you can go back to if you break things, there’s a copy on right. We use butter FS in the VM, so you’re not eating up a ton of disk space. We can get info on our container. This gives a bunch of information. Again, you can go poke around with this on a Chromebook. If you want to the important bit here, is that we’ve got one snapshot at the bottom, the i/o one snapshot we just created, you can have multiple snapshots.
It’s got a date on it to help. You remember if you didn’t use a very creative name and then, when you want to restore it back, Alex see restore these are well-named commands. They did a better job with this than I did. If you really want to go and play with different things, sometimes you want more than one container, so I’ve got my penguin container and I’m going to go say, install some different libraries in this one.
Maybe I want to have a container. That’s got Python two seven and a different one. That’s got Python three or maybe I want a different container for writing. Go then the container I have for writing rust. So we let you do that you can create as many containers as you want disk space limited. These do do cost this space. The most basic way to start off a new container is to copy an existing one. There’s an LXE copy command.
The example up here copies the the default penguin container over to a new container named Kingfisher. You can list the containers. We’ve got two by default: containers are stopped, so we have to start them now. We can list two there it’s running and you can jump in you say hey. I want to run bash in Kingfisher and now I’ve got a shell in my new container and I can go off and install whatever random toolchain.
I didn’t want in my default container, taking that one step further. We chose Debian because it was kind of the easiest thing for us to do. We didn’t want to tie you down to that, though. We support the Debian workflow. We support some guest packages that are installed in Debian by default, but some people want to use their favorite distro and there is a huge amount of distres available from the image server.
That canonical runs will install an arch one here, I’m not I’m not an arch guy. I don’t really know much about arch, but some of my co-workers talked me into doing this and playing with it. So now you can see, we’ve got three containers and I’ve got two Debian containers, my penguin and my Kingfisher, and now I’ve got something called arch test and again I can enter it by telling it to run bash, and if I want to install packages in this One I’ll use pac-man instead of app it’s actually it’s actually arch.
I promise that’s just a taste of what you can do from here. If you go and look at the LXE and lxd documentation online, you can get some more ideas, there’s even some help online about installing other ones and getting them to integrate better with the GUI. If you want more than just a command line, all right, so Dillon just showed you a bunch of the really cool tricks you can do with crostini. When you go under the hood and if you’re interested in this kind of thing, we really recommend checking out the crostini subreddit.
The folks they’re buying features as soon as we release them, sometimes even sooner and they’re, also really welcoming to new users of Linux on Chromebooks. So if you have any questions, please check it out and a big thanks to the folks there. So that’s Linux. On Chromebooks, as you can see, we already support a lot of web and Android developer flows and there’s a lot more to come, both in supporting other developers and in expanding what we can do with new capabilities like multiple containers and backup and restore we’re going to Keep applying these principles of simplicity and security to give you the best developer experience possible whenever you’re ready, we hope you’ll join us.
Mr. Easy for life come back at you guys once again with another revelation on live article got another guide for you guys, and this was actually requested by some of you. I’ve got this question through comments, as well as a couple of personal messages and whatnot, and that is gearing your character from level 1 to 49. So now a couple disclaimers before I get started.
I don’t necessarily know everything about the gearing up system. I’ve only been playing this game for like a couple weeks almost a month now, so I’m going to give you all the information that I possibly can. I know for a fact that I’m probably going to miss out on details. A lot of you guys can correct me if I’m wrong on any of them and of course you can add to it any. You can add any information to this guide in the comment section below, of course, where are you going to go and help me out and as I hope you write help me help you kind of thing, so I’m going to give you like the basics from what I know, and once you get the basics down, it’s pretty much the same thing as you level up between each bracket between 49 and then the 50s and then the 60s and the 70s.
It’s generally, in my opinion, all the same. It’s just a matter of knowing where to go and what to do right in order to get your gear, and we all know that best things like gear is actually crafting gear. So what I’m going to do here is I’m actually going to go ahead and tell you guys how to get some temporary placeholder gears in terms of raid gear, dungeon gear and all that and then the second part.
Well, we’re going to we’re going to talk about crafting gear writing like to how to get like the materials and what you got to do in order to my guess: unlock the ability to buy the materials right, because I’m a good thing about this game. Is that a lot of the materials before your crafting gear can actually be bought through your vendor and we’re to go ahead and we’re going to talk about that a little bit later on in this article but anyways? So I’m going to go ahead, let’s go ahead and get started.
Don’t want to make this too long. I don’t want to drown. You out. I will be spitting out a lot of information. Take some notes: rewind the article if you have to and overall our this with your friends. Of course, if you want to go ahead and let your friends know how to gear up, this is pretty much the basics of how to do it and let’s go ahead and get started. So, as you can see right here, I’m actually bring up the map.
I’r over here in this area right here, okay and this, why? The reason why I’m over here is because this is actually the the entrance to the dark fall dungeon. Okay, now the dark fall, a dungeon, keep in mind that we’re going to be getting four dungeons in CBT 1, it’s going to be dark, fall, misty hollow I deserted shrine and trial of the four kings. Okay, so dark fall is the first dungeon and when, of course, with the come when it comes to the first dungeon.
This is where your first set of gear is going to come from. Okay, usually, whenever you’re requesting and you’re leveling up your character, um you’re going to have some pretty bad gear, you’re going to have like some questing gear, it’s going to be like green grey quality items. It’s not going to be that great, and especially at level 40. If those of you have seen my how to get to level 40 in just under 4 hours or more go ahead and check out that article, the link is in the description below I pretty much go through how you can get to level 40 in just a Few hours of playing right and you can use utilize that into CBT, if you wanted to okay, so you’re going to have some questing gear all the way up until level 20, now keep in mind that the dark fall dungeon actually unlocks at level 20.
You’re going to go through your quest line, it’s going to bring you there, introduce you to the dungeon at level 20 you’re going to have some pretty shitty gear. Like I said the requesting and the dark ball area the dark floor. Dungeon is actually the first place that you want to go ahead and get your first set of raid gear dungeon gear, whatever okay, so as we enter through the the entrance. As you can see, it brings up this page here where it tells us the difficulties that we could do.
As you can see, this, one that I have selected is actually the the solo instance version, the one that you can actually do over and over again up to 99 times a day, and it’s made for one person you actually go through this with the this is The questing version, I have to say that yeah this is the questing version. You get a little bit of exp, but, as you go down here, you can see some rewards and you actually get um.
Depending on how many times did you do this solo version? You can actually get gear, that’s blue quality up to levels; 2:25, okay, right levels, 20 to 25. Alright, so you can definitely get some you this. This is definitely a good way to start out your gear right, depending on what level you are. Okay, if your level is 20 or yeah around this at level area 20 to 25, you can go ahead and get some gear from here for the solo instance, although I don’t necessarily want you to do this on this version over and over again, because I mean, Depending on what levels you are and I’ll be real with you guys, you can definitely get to at least level 30 to 35 within the first couple of hours the payout.
What the penny! If we get the spirit of essence, you may be even you may even be able to get the level 40 within the first day, but I’m assuming that you know you’re at least level 30 or at least going to hit up level 35 soon. So I don’t necessarily want you to get this. The first thing I actually want you to do is actually come into the easy mode. Okay, now the easy one is actually made for five people, but depending on what level you are 30 and above you can actually solo this.
Okay, even with your shitty questing gear that you have okay, this is actually a good way to start you off in terms of all your gear. As you can see it, Everage — is out to be levels 20 to 29. Okay in terms of the levelling of your gear right, so this is definitely a good way to start you off, you can go ahead and either solo this depending what level you are, or you can have a group of five people right.
You get your guild or use raid finder or whatever, but initially this is the first thing that I want you to do. Ought to get your first set of gear, okay, to get rid of those questing items, all those shitty green items coming there into dark fall and do the easy mode to get you some nice 2229 gear, so I’ve actually so load this dungeon this. This easy mode of dark form many times and you can actually get some purple gear from it, even though it doesn’t say it down here, there is still a chance that you can get purple quality on a level twenty to twenty nine gear.
Okay, so that’s still a factor that comes into play whenever you do this, I recommend, like I said I recommend you soloing this and you can get all the gear to yourself, but of course, if yet, if you want to do that, you have to be. I would say at least be level 30 before you attempt to solo this right, but either way go ahead and do that and if you want to right, I do recommend this, but you don’t necessarily have to if your level 30 right.
If you are level 30, you could actually do the hard one. I believe the hard one. You can only do a couple of times a day now and the Chinese server. It says you can do this five times a day, but I I’m not sure if that’s going to be the case for CBT right, they may change that. Maybe only you’re only able to do hard mode, Darkfall on twice a day, you’re going to get some pretty good exp. I will not lie about that, but with hard mode of course, you’re not going to get any indicators in terms of the mechanics.
That’s the differences and a few other things as well, and of course this is made for five people, so I’d like I said. Definitely, if you’re going to do hard mode at least be level 30, and I go ahead and get yourself use Raid Finder to make a guild, get a guild, get some friends and do some hard mode action together, because, as you can see, you can actually get Purple quality gear from levels 30 to 35, depending on what level you want? Okay, that’s what that’s really good starting out here in terms of your first time rating or your first time rating a hard mode in dark points.
If you can get some 30 to 35 gear on your first few attempts, then that’s awesome, okay and of course, the more the more you do, this everyday, the better, the easier it’s going to get high. If not, then it’s pretty much guarantee that you’re going to get 30 to 35 blue gear and yeah. So that’s going to set you up and by doing this, this is actually going to set you up quite easily for the the next, the the next dungeon okay.
So yeah alright, so I’m assuming that you know you’re pretty much you’ve gotten all of your you pretty much trashed, all your questing gear. You got one at least level 30 gear. The next thing I actually want you. What I want you to do is, as I come over here as I come up here. As you can see up, the road is uh. The next dungeon is misty Hollow. Okay, misty Hallows denied the next dungeon that you actually unlock as requesting, and I believe this one starts off at level.
25. Okay, so, as you can see here, the rewards here are quite amazing, okay, so this is the easy mode for misty Hollow. This is the Spider Queen dungeon that you’ve been hearing about. It starts off at level 25 and, as you can see, the rewards are pretty awesome right. You get some you get pretty decent exp, I’m not going to lie if you’re going to do a dungeon at least one dungeon a day. This is definitely the one I want you to do, because the exp here is quite amazing.
You also get. You also have a chance to get these materials right here now. This material is actually ties into your crafting gear. Okay, we’re going to talk about that later, but just now that this is a you can actually get this. This is very important because you need this. For your crafting gear this, by the way, if you’ve been sitting and you’ve, been wondering what this is. This is actually extra system points, reputation, points and what you could do with reputation points is, you can actually accumulate them and go to vendors and buy materials.
For your crafting gear, so this is very good to have and I believe, every time you run a dungeon you’re going to get some extras appoints reputation, points that you can use to go ahead in exchange for crafted gear material. Okay, this right here. I think this is a it’s like a fragment, and I believe this ties in to your legendary skills, your F skills right. I heard it’s a pretty low drop rate, but when you do get it, it’s very beneficial to unlocking your F skills right: okay, okay, so in terms of the gear.
So, as you can see here that you could actually, it says here that this dungeon actually does level 40 to 45 gear now, assuming that you guys are not level 4, it again, you can actually still come in here and get some 35 to 40 years. Okay, I do believe that you may actually be able to get level 30 to 35 gear if I’m not mistaken, but they’re going to be blues. But what I, what I’m seeing here is there is a chance that you could get 35 to 40 gear, blue or purple right there they’re pretty much putting all the good stuff on the table.
I think you can get 30 to 35 gear, I’m not if I’m not mistaken. I’r not totally sure about that. Though. You can correct me if I’m wrong, but if they don’t then you’re definitely almost guaranteed to get at least a couple Purple’s within the ranges of thirty five to forty or forty to forty five, depending on what your level is. As you can see here, even though this dungeon actually unlocks at level 25, you could actually do this from levels 25 and on.
So that’s why it says 25 to 79. This game is very um. The game uses the scaling system. I don’t know if you heard about that, but the scaling to making the the dungeons pretty much tailored in terms of difficulty towards your level right. So, for example, even though if this starts off at level 20 five, if your level 45 you’re, probably going to face off against level 45 mom’s and not level and not level, 25 mom’s, okay, you know what I mean or if your level 70, 76 or 56 Or 47, whatever level you are, you will be facing that level of mobs and bosses, of course, or pretty much right in the middle, depending on what what average level that you and your friends write.
If you come into a five man group, one person is like level 25, but another guys, level, 79 or 49, or something like that. It’s going to it’ll probably meet you right in the middle, like thirty five ish kind of something like that so yeah. This game is really big on the whole scaling system right, so that’s why you can actually come in here or in the later levels and still be able to get gear. I believe the max here, as you can see, is 40 to 45, though in terms of what kind of raid gear you can get but yeah, so you could actually do this, get some pretty decent gear and whatnot, okay and yes, so that is from 20.
That is from 25 and on okay. Now, let’s move on to another dungeon that I want to go ahead and talk to you about. So if I go up to the map – and I don’t actually have a teleporter here – but if I teleport over here and fly up over there right from here to there as we teleport there, that is actually the the entrance to desert shrine. Okay. So, let’s head over to desert, shrine and deserted shrine is kind of interesting to me.
Okay, it really is pretty much kind of interesting to me because, even though uh, if you are not, if you don’t have gear that is 30 to 35, you can actually get thirty to thirty-five gear guarantee from deserted shrine. It’s kind of weird because misty Hollow says that you can actually get thirty five to forty gear, but then it goes to. It goes to me saying that, like what, if people only have twenty to twenty nine gear from the dark fall, and they want that? Thirty to thirty-five gear, like I said, you can actually go to deserted shrine anomic and get it as a guarantee.
The problem with desert, enshrined, though why it’s the third, the next dungeon that on our list, is because, unlike misty Hollow that unlocks at twenty five deserted shrine, you actually have to wait until level 35 and not twenty five for it to unlock. Let’s see I’m looking for where’s the engine, the entrance is like in a mountain or something here we go here. We go all right right in here. Okay, here is the entrance to deserted shrine.
If any of you want to know that or as wondering as you can see right here, deserted shrine level 35, as you can see, oh that’s the hard mode, okay, so level 35 is when the easy mode drops or is when the easy mode is unlocked for You right and, as you can see here for the lubra wards, we have levels 30 to 35 gear, okay, and so this is something that this is something that’s kind of up to you, ish, okay, you know what I mean so, like I said with the whole Dark bar with the whole dark vault thing right: you’re, pretty much almost guaranteed to get an average item level of levels 20 to 29.
When you do your your dark mode, your dark fall easy mode. If by any chance you get a group and you actually do the hard mode and you actually have the levels 30 32 35 gear purple gear, then you can actually move over to misty Hollow and get some 35 to 40 gear. Depending on what level you are. But for those of you who actually only have 20 to 29 gear, okay – and you want to get that nice 30 to 35 gear – you don’t want to do the hard mode, darkfall dungeon – you can actually come in here.
The con with this is that you actually have to wait until you’re, actually level 35 to attempt it okay. So for awhile I would say you’re going to be stuck with levels 20 to 29 gear up until you reach level 35, and then you can come in here and guarantee get you some nice 30 to 35 gear, okay, alright, and that this is only if you, You pretty much can’t do the hard mode. Dark fault version right. Okay, so that’s why that’s? What I would say you should probably do is that if so, if you do, if you choose to do the dark fall hard mode, then definitely do that.
So you can get some nice 30 to 35 year and then move over to misty Hollow for some 35 to 40 gear. But those of you who can’t do that, I would say you’re stuck with that level. 30 gear definitely either weight to your level, 35 or whatever level. You are just level up to 35 and keep that 29 gear and come in here at 35 to get you some nice 30 to 35 gear. If that makes any sense, it’s kind of hard to explain, because it’s kind of the order of dungeons is a little bit reversed in my opinion, but you can definitely do this.
However, you want, in terms of this gear, keep in mind that none of this gear that I’m pretty much showing you or pretty much explaining to you, is nowhere near important. This is just kind of the foundation that you need to know it before you get to your crafting gear because, like I said when the game, the game is so big on scaling right the whole scaling system, you don’t want to be coming into misty Hollow where Or desert strong with questing gear, okay, if you’re level, 35 or level 40, and you still have requesting gear, guarantee you’re going to have a hard time.
Okay, so by doing these dungeons before you start crafting, your crafting gear is definitely going to help. You prevent you from going through that terrible experience of having shitty gear on a higher level, PvE activity right. Okay, so, like I said, overview, Darkfall levels 20 to 29. Once you hit level 35, you can actually come in here and get some 30 to 35 gear and once you’re 30 or once you’re 35 and above all of us 35 to 45, you can actually go back to misty Hollow and I get some nice purple gear.
Okay, if not, then definitely do dark fall, hard mode, get you some nice 30 to 35 gear and then go straight into misty Hollow for that 35 to 40 gear and all the way up to 45. Okay, now, by any chance now, once you reach, once you actually reach level 40. Okay, once you reach level 40, like I said, it’s definitely possible to actually reach 35 to 40 within your first day of playing okay, it’s definitely possible once you reach level 40, you can actually queue up for the hard mode, deserted shrine and, as you can see Here you can get some nice 35 to 40 gear.
Okay, not only that, but you can also get these nice rewards. As you can see, this is used for refining as well as this as well. These two items tie into refining and enchanting your gear, which is definitely very important. I know what this is you’re going to have to help me out on what this is as well as this item right here. This item right here. I think this is actually crafting material for you crafting material for your crafting gear, so Matt’s for your crafting gear could actually drop in hard mode and, I think, even easy mode.
If I, if I’m not correct, I know you can okay, you get extras and points. Instead, okay reputation, points alright, so reputation, points for our easy mode and then hard mode. I think you get some crafted materials, which is definitely beneficial okay. So if you hit level 40 within the first day right, you can immediately actually queue up after you do your darkfall for the day, you can actually try and get a group together and queue up for either hard mode or easy mode first and then go into Hard mode deserted shrine and get you some nice 35 to 40 gear.
Okay for those of you who are actually level 40 to 45. Like I said, I want you to go back to misty Hollow and get the levels 40 to 45 gear. Okay, if that makes any sense, okay I’ll put a list on the order that I want you to do it in okay, but as initially that’s what I want you to do so Darkfall first move over to deserted shrine. If you can’t do hard mode, if you can’t do hard mode great and then go straight, then go straight to misty Hollow for 35 to 40, then from 40 to 45 stay in misty Hollow, if not come to the hard mode, deserted shrine in and get you 35 to 40 gear, okay, that makes any sense all right.
So and of course not just if I go to my character, you won’t just only get like Armour pieces. You also get accessories as well. So keep that in mind you will get accessories. Maybe a couple of blue or purple weapons as well I’ll, be keep in mind that you should definitely always keep that level 37 craft weapon. You will get the level 37 craft a weapon, no matter what, if you follow the quest lines, you don’t have to worry about.
You know grinding materials for this one, but it turns of like your offhand and accessories. You will also get that as well as your regular gear pieces. Okay, so now that you are level 45, you have an average item level of levels 40 to 45. Now we come into the fun part. Alright, and if I fly down here and we’re going to be talking about, we will be talking about crafted gear: okay, let’s go ahead and fly down to the city, arm, side, teleport teleport to the city; and let’s talk about us, talk about some crafting gear.
All right, so the crafting gear actually starts at levels 45 to 49, and this is definitely what I would consider the top of the line. Endgame our content. Okay, I would say endgame for me, for you should start at like 35 and above right, but for some, maybe 25, because I’m misty Hollow you’re going to be doing misty Hollow quite a lot. But in terms of gear wise, I would say this is that this is it right here, man, okay, this is it right here.
So if I talk to this merchant right here, all the way to the right, I click on the first option. You can actually see this is. This is what we got going on right here, alright, so this is our crafting gear. We got our helmet right here and then we got breastplate and then we got hands. We got our legs and then we got our feet. Okay, and as you could see here, this all ties into an average item level of 45 to 49, so the the feet unlock at 45 49 legs, unlike at 45, and the hands on like at 46 breastplate at 46 and headpiece at 48.
Okay, so starting out from 45 to 49, you will be accumulating your abilities to unlock and craft your crafted gear, okay, so yeah and then the same thing goes with. You know the you know: 59, the 60 and then the seventies. It’s all the same. Basically, but yeah, this is pretty much the end game gear right here I would say, and yes, so that is the accessories or now I’m talking about the gear and the armor pieces over here.
If you click option 2, you actually have the accessory path right here too, so you get your necklace. You got your ring and then you get your earring right here. This unlocks at 45, this unlocks at 48 and then this one is at 49, okay, so yeah. Alright so, like I said now that you got your 45, your 40 to 45 rate gear, the next thing I want you to go ahead and do is a start grinding out. Your reputation points now, keep in mind.
I didn’t actually say this. You should have actually been grinding out. Your exorcism points pretty much as soon as you hit level 30. I believe the exorcism actually unlocks at level 30, if you click see on your character, go all the way to the end. This is your exorcism reputation right here. Okay, it starts at level 30 and pretty much what this is is it shows you your rank right here, and it shows you all your reputation points that you have accumulated 998 just by soloing dungeon by myself.
You get exorcism points. If you see it in the Duluth table what you can get right so so, once your level 30, like I said, doing, part of your dailies should be whatever the exorcism dailies are and, as you can see on the right over here, this is actually where your Daily exorcism quests are going to be, I’m pretty sure, so we have the daily and then you got like a god mode, hard motor with it. I think it’s like a hard mode and then this one should be like a weekly.
I think I think this would be a weekly, so it’s like that, so it’s like a daily dungeon, a daily hard mode and a weekly god mode. Dungeon will be in your brackets. I believe right, if I remember this correctly correct me if I’m wrong – oh yeah, this will be in your brackets and, as you can see, you will accumulate like a hundred points here and points there, and I think that’ll actually go towards your leveling.
Okay, your level and, as you can see, I’m only rank one, so there’s only a few materials that I can actually buy at Rank 1, but each time you rank up, you will actually see that this is the new materials that you can buy so that material. We saw at the desert deserted shrine. I can actually purchase this instead of looking for it in a dungeon drop at level. 2. Okay, but yeah now I’ll talk I’ll, tell you this I’ll! Tell you this much this material this this and that can all be purchased from a merchant.
Ok, that’s the best part about this crafting gear is that a lot of the crafting materials can just be purchased to reputation points. The only thing you have to do is accumulate reputation, points rank up, get the minimum required, ranking and you’re going to be able to purchase them. Okay, this item right here, I’m not too sure about this thing of this – is like a transformation stone from bns. I’r not entirely sure where you can get this.
I do know for a fact that you can buy it off the auction house, but I don’t know – and I and I think it actually comes in fragment, to fragments to like. If you get a certain amount of the fragments of this stone, you can combine it and make a stone right, but from here I do know for sure this is a dungeon drop as well as a dismantling drop so like, for example, if you get purple gear From the desert shine that you don’t need anymore, you can actually dismantle it and you have a chance to get this material.
I think I’m pretty sure correct me if I’m wrong, but in terms of buying it through vendors through extras and reputation points you can buy. This all the way down to here, alright, you can buy these for materials. I’ll show you which one of the vendor is this one like, I said, I’m not too sure about where to get it. Hopefully some of you guys know where to get it. I can, let me know, but yeah so, like I said once you get level 45.
I want you to go ahead and keep the gear that you have and pretty much level up. Do all your dailies. Do your afk spawn your guild dailies and level up all the way up to 49? Okay and the reason why I don’t want you to work on your gear, your crafting gear materials until your level, 40 49 is because I want you to have the ability to have all of your crafting gear unlocked before you start grinding out the materials.
Initially, everything here and the crafting materials is pretty much the same. You know you got these guys right here and then same thing with this with the breastplate and then this one right here, this item you can actually buy as well. You can buy this item too and yeah it’s pretty much all the same, and then, of course, when we hit the 50s right, they’ll add a few things, as you can see, there’s more materials added once we hit the 50s, but in terms of CBT we’re only Going to be levels 49, you only have to worry about getting these materials right here.
Okay, so that’s the gear and I’ll talk about the accessories, just real quick. So, as you can see, if I go to the ring this, you give three different options of rings, and I don’t know if you can see this, but each ring has a different set of stats. Okay – and this is what’s so amazing about the freedom of your build – you could actually craft three different rings with three different three different stats.
Depending on what build you have, okay, but what I want you to do in terms of material efficiency. I want you to craft the ring that has the stats, that’s tailored to your favorite, build okay before you start crafting more rings or whatever. I really do want you to craft your first one or two rings, that’s tailored to the build that you’re going to be using 24/7. Okay, like I said, you have three different options, but pick the one that suits your build.
The most okay and same thing goes for the earring, as you can see here, different stats right, but they both unlock at 45. You have the option of choosing between two different kinds of crafted earrings in terms of accessories, or I mean, depending on what you want. You can have one of you have one of this one of that. You know one of this, one of that or two of these two that you know you know what I mean.
The only thing you don’t really have an option is the necklace right, because you only have one slot to add your necklace in. So you don’t have one choice, but I’m just saying this is a pretty cool feature that gives you the freedom to choose. What stats you kind of want in terms of some of your accessories so definitely use it to your user. To your advantage, I would say so yeah and same thing. The materials right is, as you can see, you got this material then I want which can all be purchased right so yeah.
That is the gear for the crafted gear. I want to go ahead and talk to you guys real, quick about the the weapons. So, as you can see here, we have a level 37 weapon right here. You actually get this through questing. So don’t worry about this one or crafting this one, because you’re going to get this through requesting, but as soon as you hit 49, as you can see right here, as soon as you hit 49, you can actually use your level 37 weapon as a prerequisite material To help you get your level 49.
Okay, you don’t have to worry about getting this stone right here. You can immediately trade in your 37 for the 49. Okay, so yeah that’ll be used as a crafting material and then of course, this three right here like I said you can buy this through it through the the vendor. Okay, get this with the vendor, and this was, I would say, if you’re going to do a crafted weapon, or I mean I crafted gear, I would say that your very first crafted gear that you would you should probably make first, is your weapon majority of your Dps and all your damage or whatever comes from your weapon, so it’s very important that you actually utilize your materials to the fullest and I would say the easiest thing, but the most efficient thing to do is to focus on getting your level 49 crafted weapon.
Okay, so, as you can see and like I said since you’re going to have this, it’s since you’re going to have this as a prerequisite, it makes it even easier. You don’t have to worry about getting this. Like I said, you can just immediately do this and I, like I said you can buy all this stuff and then just make it okay, so yeah same thing goes with your main hand, if you can okay, because, like I said or I’m in your offhand because, Like I said, most of your damage comes from your weapon, so it’s very important that you utilize that so, as you can see here, this is my level 49 offhand, which is like the hand cannon, as you can see that actually, oh, that actually unlocks at level 46, so you could actually start crafting or getting mats for it at 11:46.
If you wanted to okay and another cool thing about the crafting gear, as you can see, it actually has two gem slots open, so you can there’s always room for gems right and you can actually buy some pretty good starting out gems from the vendor as well. A lot of stuff for the crafting gear can be bought through reputation bender. The only thing you really have to do in terms of like I said the basics, the basics of gearing up is getting a lot of reputation.
Points: okay, getting a lot of reputation points as well as ranking up to at least I would say four okay, so I yeah these are your three vendors that you want to be looking for in on the map here in in this wonderful city, and this is Pretty much cutting these. These guys will give you the best gear, okay yeah. So I talked about the vendors okay. Let’s go, let’s go check out those vendors real fast okay.
So if I come up the stage right here, alright fly up the stairs. As you can see, we have some vendors lined up right here. Okay, these are where the vendors are that sell the materials okay. So if I, if I talk to this one I’ll show you I will show you this one: first, real, quick, oops! Oh, if I talk to this one and I go to the second tab, as you can see, she sells gems this right here. These are some gems that you can use to put in your that you can use the socket into your your crafted weapons.
Okay, as you can see here, pretty much, you need 1/5, I needed 150 of whatever the hell. This is, and I can go ahead and purchase one of these gems. As you can see, it’s got a it’s got some stats and it has a bonus roll on it: okay plus 10, whatever the hell, it is and yeah same thing for this and that and, as you can see, I think I want to save the ones that Maybe have better stats, I don’t know actually need needs.
One of these, I’m not sure where the hell I’m going to get this, but this is something that you actually need in order to buy it. I’r sure this would be like a dungeon drop or a quest drop or whatever or like a daily reward, or something like that, but in terms of gems, some of it some of your nice starting out gems, you can go ahead and buy it through here. Of course, I’m sure you can get gems through like PvP or like PvE daily activities or whatever you can get a measurement wards, but if you want to buy them, you guys should come to this one.
This vendor right here, okay and same thing right here. These are gems as well right, two different kinds of gems, so yeah and I believe, okay and then the one next to her. She actually sells gems as well. If I go to the second tab right here, right CC sells more of these kinds of gems right. The different types of gems – this is what she sells and, of course, like I said, here’s that material I was talking about that you can get through dungeon or I’ll bite through your vendor or dismantling old gear.
Okay, this is that material that I said you can actually buy. So if I, if I open this up, as you can see, I have nine hundred ninety nine. Ninety eight exorcism points that I accumulated just by running dungeons and it cost ninety of them to get one. The one thing that I am missing, though, is rank. Three I’m only rank one, and I believe you need to be rank. Three ought to buy this material right here.
Okay, this is some nice crafted material. Okay. So if you do that, and if I open, if I come down here – and I go to the second tab, as you can see – remember those materials that was needed for the crafting gear, like I said you can actually buy them right here same thing and of Course, when it comes to crafted gear materials, it looks like they’re going to need not just exorcism points or rank four, but also 40 of whatever the hell.
This is – and this is something that I actually do not know how to get so we’re going to have to research that on how the hell we’re going to get this material, but in terms of the crafting gear meds. Of course, you can buy it through this vendor right here, as you can see, okay, so these this, for these formats are pretty much the ones you’re going to be buying the most and then, of course, you also have this one right here.
So pretty much keep these five this one and the four right here to keep these five items on the list of things to buy things to prioritize, I’m fine! Okay! This is pretty much what you’re going to be needing in order to craft your 45 to 49. Crafting gear, okay and yeah, I think that is about it guys in terms of the basic stuff that we’re going to be needing to know in CBT. I think that’s pretty much all you need to know.
Okay, so yeah guys. Hopefully you enjoyed that. I think. That’s all I wanted to cover these. Are these other vendors. They sell other useful items, but I’m not sure what they are, but in terms of like crafting materials and gems, come to this girl or come to this merchant right here and come to this merchant right here. Okay, well check out on the map. Like I said, we are right here in the city you will get to the city just by questing, from your first twenty levels and yeah.
I think this is going to be the city that everybody’s going to be in just because all the good shit is here in terms of crafting wise in whatnot, so I yeah, but either way guys. Thank you so much for reading. I think that’s all I wanted to cover I. Hopefully this helps you right before cbt launches and I want to go ahead and give wish the best of luck to all of you in terms of your leveling, your leveling journey and your crafting your gering journey.
Okay, any questions you may still have leave it in the comment section below. Hopefully I can answer them. If not, then I apologize but either way guys. Hopefully this helped you out right before CBT and thank you so much for reading. Please stay tuned for more content that come your way and hopefully you guys are all having a very very easy day. This has been a one-man army, mr eazi, for life and I’m not peace.
So, actually, before I go, I wanted to go ahead and make this quick announcement before I go. So the link to my twitch blog is actually in the description box below. If you haven’t noticed that already, I went ahead and posted that in there now keep in mind that my twitch blog is actually brand new. So no followers, no article articles, nothing like that. It’s brand new, I just set it up, and that is the blog that I’m going to be using when we start live streaming on CBT, okay, I’ll make another announcement on Thursday.
Tomorrow, when we’re going to go, live, or at least a couple hours before we go live, I just to remind you guys as a reminder, but initially they’re in the description box below easy underscore life’s is my twitch blog. I go ahead if you want to check it out, go ahead and check it out. Give me a follow. That’d be very much appreciated, we’re starting out fresh, but there it is. For those of you wondering a few people have actually asked me what the hell.
What is my twitch name and there? It is right there, it’s in the description, anyways guys. Thank you so much for reading, like I said, and I’m out, peace. Oh
Yeah 911, I’m in the bud, and I fell in love with this pill and I’m working I’m never chillin hustle like I got children, you niggas, we did this. I said welcome to a brand new article now, as you guys have been very, very consistent with my youtube blog and I’ve actually been putting a lot of effort into it, as opposed to before our focus a lot and the quality and stuff like that.
Don’t get me wrong, I have quality my articles, I would overthink a lot of stuff and at the interning to analysis, paralysis. Today’s was going to be a little bit shorter and I’m a cop on the computer here show you guys a couple slides the top three niches that I think every social media marketing agency owner should be going after. This is also great for beginner entrepreneurs looking to get into the social media marketing.
I know it can be very, very intimidating having to meet with business owners and approaching businesses, so I hope to make that a lot easier and make it a little bit more confident approaching some of these niches, so the top three niches for social media marketing. Here I don’t know why it says: five, I don’t know that’s a typo on my end but yeah, so the top three niches for social media marketing.
Let’s go ahead and hop right in it right so why I chose these three niches right so guys. I need you to really understand something when it comes to this, like social media, they’re dozens of businesses – and I put here niches as well that need – or it could use some form of social media marketing right. So that isn’t necessarily a good thing that can also be a bad thing and that you guys realize that there are tons of businesses that need social media marketing.
That doesn’t always mean that every business is good to work with right. We want ideal clients because, like I said here, weeding out the bad clients is just as important as finding good clients, there’s nothing worse than dealing with a bad client. Someone who’s impatient, expects too much or too needy. So, like I said, finding clients that aren’t good. It’s just as good as find clients who are good.
So it’s very very important that, just because there are dozens of niches out there, that doesn’t mean that you have to go into all of these. A lot of big agency owners would actually advise that you only go for two like one to two niches. Just so you can specialize, then you have a lot of case studies in that particular area field. So yeah, like I said, there’s dozens of senses and niches. I could use social media, but that doesn’t mean that you need to take all those on if that makes any sense right so boom.
These three niches are ideal because it’s easier to bring them in ROI in this an ROI means a return on investment, and this can either mean high highly qualified, leaves or just very cheap elite right. So these agencies that are able to provide the best ROI are going to get paid the most you’re going to keep the most clients and you’re going to be the one who can be able to help the client the most right and that’s your job as an Agency owner is to aid to help the client help their business right.
So I chose these because they provide the best ROI and in terms of either bring you to please or highly qualified leads right. So one thing I want to point write: a lot of these clients are actually all the clients that I aim for and that you really should kind of target. They’re called only solution, clients right. So what does that kind of mean? You’re, probably asking so only solution, clients and I’ll kind of explain what it is here, they’re the only solution to a specific problem.
So right, let me show you here right. So, for example, do you need a haircut? What’s the solution boom, a barber, a hair salon, stylist, etc right, so you know: do you have t-pain or do you want, have a get a tooth removed? What’s the solution boom, a dentist’s right and the third one, do you need a wedding ring? Do you need a you know, a wedding band or whatever? What’s the solution boom jeweler right, so these are kind of what I mean by only solution clients.
These are clients. I don’t want to aim for because they’re the only solution to a particular problem, if you’re hungry, where do you go a restaurant? If you want a beer, where do you go a bar for the most part they’re the only solution? Yes, there are few exceptions, but for the most part, these are clients that are only solution, clients to a particular problem, and these are clients that I really want to aim for, because when you provide the only solution, there’s no need of convincing people to come in.
It’s just convincing people to come to your particular barber to your particular dentist to your particular whatever it is a jeweler right, so you don’t have to convince people that they need to come to a jewelry, because if they need a wedding, but no you see any Convince them to come to our jeweler or to our dentist or to our gym whatever your client is, so I always aim for only solution. Clients, like I said, focus on that when a client prospect, if you’re prospecting a client focused on this question, ask yourself: is this an only solution right boom number one is Jim so right, so why do I choose Jim’s, so Jim’s are one they have a high Ltv, so it’s a lifetime value right and I think it’s very very good to be able to obtain things that kind of have a reoccurring, sort of billing or income and stuff like that.
So Jim’s subscription-based things like that Jim’s. Obviously they get billed every monthly. So the LTV is very high, let’s say Jim charges $ 30 $ 30 a month right, 30 times 12 and then let’s say they have. You know 250 members in booms. You don’t think that’s how you kind of attend the LTV and that’s how their lifetime value is high, so it wouldn’t be hard for them to pay you anything. You know upwards of $ 1,000 for marketing and, like I said one same thing, it’s an only solution.
Right, so if you want to lose weight, if you want to build muscle, where do you go for the most part, a Jim right, so a Jim is so easy, and I really like a lot of Jim’s just really aren’t that good with their marketing. I’r promise you if you look for a local like private gym that does pretty well. You know they really aren’t going to do that. Well with social media and just in general, it’s really easy to get leads for Jim’s.
You can easily provide so a bait or something that would kind of bring in people to the door it can be. You know, let’s say you can do a free meal of free week a free month. You can do you know, call now and get a you know, get a one-on-one session with our personal trainer. Maybe you have a tanning inside of the gym or you have like a some sort of massage person inside of the gym. You can kind of use that to leverage and offer so you know come in.
You can get a free consultation with our physical. You know stuff like that, so it’s very easy to kind of leverage and value stack offers when you’re kind of offering a gym like. I said either offering a free week or getting a free like body analyzer, you can get a free nutrition plan or you can get a free, massage or whatever. It is. It’s very easy to value stack and get a lot of traffic into the door for very, very cheap, which in turn, can create a lot of sales right.
So number two right – and I have here restaurants now for the most part, like I said restaurants, same thing: it’s the only solution, if you’re hungry, where do you go most likely a restaurant right? So it’s very easy because one, a lot of ranchers on attack with social media, marketing and stuff, like that, the typically aren’t that good with, if they’re a little bit more high-end than obviously yes.
But for the most part, local restaurants are not really that good with social media marketing they can use a lot of help same thing with the restaurant is very, very easy to get clients because one people are always going to be hungry. If there’s one thing that people love its food, so especially if you have a good restaurant, it’s very easy to get people through the door. The same thing with like a value stack, you can even tell them hey, you know you can get a free beer or you can get a free dessert or get a free meal.
If you you know, vote in this, I don’t know you know stuff like that. You can create a whole bunch of offers to get people in and one my favorite is obviously like a buy one get one or you can like. You know, send us a message, because you can do like a Facebook ad. One sitting message: send us a message of your favorite alcoholic beverage and you can come in and get in it like. You know, get it for free right.
So someone you know they. You know they opt-in or whatever, and they say they like Bacardi or whatever. Then they can come in and get a free drink right. So it’s very very easy to Bradley sach. You have a wide range of thinking. It like, I said, free appetizers whatever it is, it’s easy to create a bait to get a lot of people in, and you see free food like who doesn’t like free food right. So it’s very very easy to get people in through the door same thing with the restaurants and gyms.
It’s a lot of people come in and, like I said, people are always going to be hungry. So it’s not that hard to keep a customer. If you like it one time you’re going to keep coming back, so it’s very, very easy to get a lifetime customer. So number three is real estate agents now same thing: it’s a one-time or what only solution right. So if you need a house or you need to sell a house for the most part, you know when you go a realtor, a real estate agent or a real estate agency firm right.
So it’s very very easy because one like the money, typically it as long as they’re good, like you, know, real realtor as long as you’re, a good realtor money is the issue they can get quite a bit of money just on one sale or one deal with The house, because real estate can’t get you a lot of money like that, I mean they just don’t know how to leverage social media marketing and it’s very, very easy to target people who are looking for a new house.
We need to sell a house, it’s very easy to do that with Facebook targeting and it’s very easy to get them a lot of leads like. I said it’s very easy for them to pay you a thousand thousand five hundred two thousand dollars, because you know if they’re getting a lot of money, you only need to get client for them to like ten times. You know what you charge them, so it’s very very easy to charge people comfortably, especially when it comes to real estate, because you only need to get them like one client or one sale in order for them to you know, make ten times of what you know.
You’re charging them, so it’s very very easy to get them in auto. Why, if you literally get them just one deal you’ll, be straight and that’s why it’s very very easy, like I said all it takes, is one lead and that’s all it takes for real estate agents. So that’s why I really like them. Just the ROI is incredible and you can get them a lot of leads and stuff like that. Yeah, that’s a very, very short article.
Thank you so much for reading. I know the slides. I know the slides weren’t very in-depth, like they usually are, but this time I really want to just kind of like hit the point hit the point at the point you just kind of get you guys out of here. I hope you guys have taken a lot of value like I said. Thank you so much for reading it, for you to my blog, I’m starting to upload every week, Mondays, Wednesdays and Fridays, so new articles every week, free knowledge if you like to subscribe.
I’d love to have you a part of the family, like I said, I’m sharing a lot of knowledge, and I just saw here just top three niches for any social media marketing agency for beginners. Like I said, these are all easy, ROI clients and they’re all one or only solution clients. So that’s kind of the main point setec over here, easy ROI. It’s easy to get a lot of traffic in and their only solution, clients.
It’s that’s kind of what I would kind of recommend. Obviously there’s a lot of other. Only like solution clans, like I said I didn’t – cover any barbers or dentist or jewelers, but those are things that can also work well because their only solution, clients so yeah. Just keep that in mind next time, you’re looking for a client prospect kind of use that as a checklist – and I hope you guys really enjoy the article, but that’s pretty much going to conclude it.
I hope you guys enjoyed it. Please remember to like and subscribe and remember, building dreams through dreams. I’r out peace.
We’re going to be answering questions on the topic of speed that were submitted with the hashtag ask Google webmasters on Twitter. So, let’s start off with a question from row Heat: what is the ideal page speed of any content for better ranking on search? Oh you’re, asking me that question okay.
So basically we are categorizing pages, more or less as like, really good and pretty bad. So, there’s not really like a threshold in between it’s just like we are more or less roughly categorizing the speed experience for users and how are we actually doing that? Where do we get the data from yeah? That’s that’s important, so we mostly get data from two places. On the one hand, we try to calculate a theoretical speed of a page using lab data, and then we also use real field data from users.
Who’ve actually tried to use those pages and that field data is similar to the chrome user. Experience report, data cool, so we are having like hypothetical data and practical data, so we don’t really have a threshold to give away. But basically the recommendation, I would say, is just make sites fast for users. That’s what it boils down to that sounds good yeah. The next question comes from Olga and Olga is wondering if a website’s mobile speed is best looked at using the test, my site tool, the GT, metrics tool or PageSpeed insights.
Hmm, that’s a really good question. What’s the most important tool for SEO, we have multiple tools that measure multiple things and I can understand that that can be kind of confusing at times in general. These tools measure things in slightly different ways, so what I usually recommend is taking these different tools. Getting the data that you get back from that and using them to discover kind of low-hanging fruit on your webpages, so things that you can easily improve to really give your page a speed bump how’s that sound.
No, that sounds pretty good and also the tools differently. Like aimed right some some of these tools like test my side is pretty high level, so, like everyone understands roughly, what’s going on there, whereas GT matrix is a lot more technical and PageSpeed insights. I think it’s kind of in the middle of that so depending on who you are catering to who you’re trying to give this report to to get things fixed, you might use one or the other, so figuring out what is the low-hanging fruit and using the tool That gives you the best insight into that for the audience that you’re trying to convince.
Is it a sea level? Is it a other marketer? Is it someone from the tech side like this is a developer? Then you probably take a different tool. Next question comes from owner owner is asking: I am testing an almost-empty page on dev tool audits and it usually gives me minimum results which are 0.8 milliseconds for everything and 20 milliseconds for fij what it’s fed. First, input delay. First, input delay, of course, but sometimes it gives worse results for TTI, FCI and Phil.
Okay, let’s talk about these metrics fit. We have covered first input delay. Tti is time to interactive. That’s when you can first interact with the page and FCI is first cpu idle, which means that there’s no more JavaScript work or other work that needs to be done by the CPU. So it’s the same page same code, different numbers. Why would that happen? Well, first things: first, these measurements aren’t perfect right.
So if it’s between 0.8 milliseconds and 20 milliseconds 20 milliseconds is a lot more than 0.8, but it’s still quite a short amount of time. If you think about it, you roughly have 10 milliseconds for a single frame to draw so yeah 20 milliseconds isn’t too bad, so you will always see some some basically noise in that measurement and also don’t get too hung up on these metrics. Specifically, if you see that there’s a perceptible problem and there’s actually like an issue that your site stays like working on the main thread and doing CPU work for a minute or 20 seconds, that’s what you want to investigate if it’s 20 milliseconds, it’s probably fine! Our next question comes from Drew and drew asks us what is or are best metric or metrics to look at when you want to decide if a page is fast or slow, and why or why not? Would you just look at things like FCP, which is first content full pained FMP, which is first meaningful paint, instead of just the scores that these tools give you Wow? I don’t know, Martin.
You need to tell me some more about that right. Okay, so I guess the question here really boils down to what’s the metric that you should look at and that’s a really tricky one, because I guess it depends on the side. It’s the typical. It depends answer if you have just a website where people are reading. Your content and not interacting as much then I think, first meaningful paint or first content fool paint, it’s probably more important than first interactive delay or, first sorry, first input delay or time to interactive.
But if it’s a really interactive web application, where you want people to immediately jump in and do something, then probably that metric is more important, so don’t try to break it down, and that brings us to the scores. The problem in this course is they’re. Oversimplifying things. Aren’t they yeah, I it sounds like it. I mean all of these measurements sound like they’re, they’re, measuring different things and ultimately trying to understand what what a user would perceive when they access the page, so their score might be.
I guess a simple way to look at it overall, but it’s probably not all of the details that you need. It just gives you a ballpark. Really it’s like how fast is this page 5? What does that mean? It doesn’t really convey me, doesn’t it so, I would say like use that, to figure out how you’re roughly doing and then use the specific insights, the different tools give you to figure out where you have to improve or what isn’t going so well.
Wow yeah sounds like speed, is a tricky topic and you kind of have to know what’s what you’re measuring so that you can take action on the right things yep. So would that kind of explain why there is no simple number that Google is just giving yeah? So that definitely explains it because then, if you think about it, you can’t break down speed into one simple number. It is a bunch of factors if I’m painting really quickly, but my app is all about interaction.
It’s a messenger, so I show everything I show the message history, but if I try to answer the message that I just got and it takes me 20 seconds until I actually can tap on the input field and start typing, is that fast not really, but is It so important that I can use the contact form on the bottom of a blog post within the first 10 seconds. Not necessarily is it so? What how would you put that into a number you don’t? So I guess it’s hard speed.
Speed sounds hard. What what do you think will this get easier? I guess it will get easier, but it will never go to a point where you just have a score that you optimize for and be done with it right. It is such a broad topic that it’s really hard to break that down into like one number. Okay, so you imagine, the more advanced people will continue to focus on the the kinda, metrics and counting milliseconds and others will look at kind of a bigger overview picture.
I guess so, and together will try to find ways to improve the speed of the pages overall. I think browsers also doing a lot of work to make things faster in general and easier to understand, but, generally speaking, you will still need to go and do the work of figuring out. What matters to you, your audience and your website right is it interactive. Is it content? Full panes depends that sounds cool yeah.
So I expect more questions on speed on the hash tag. Ask Google webmasters and, as we get those questions, we’ll ask an expert like Marcin, who knows all of these three-letter abbreviations and who can help us figure out, which ones are the right ones. So thanks for submitting all of these questions and hopefully see you again on one of the future episode. Thank you very much for having me and thanks for all the questions.
I did not particularly address that as like a communication preference just because we’re trying to really get into the nuts and bolts of measuring and looking at the data inside analytics. But I’m sure that there are people in this room that could talk to you about that too. All right, so bounce rates over seventy percent just feel nasty right. If you saw bounce rate of seventy percent, you might go.
Oh, my gosh, I’m not doing a very good job, but it’s okay they’re a little bit normal in some cases. Um, okay – and I guess the thing there. It’s really just a statements, not really question right um, but when you’re looking at that, they may have a bounce rate lower than seventy percent lower the 242 okay good, smooth I’ll show you some of the center stuff. It’s usually a little bit lower on certain pages.
Will see it higher other things, we won’t feel see it quite that high I mean you, have it just somewhere mm-hmm it’s going up, though, there’s and there’s an upswing that we’re seeing it overall, and these are true statistics with inside each of the different fields whose, What’s up um, this is from the from a few folks that I’m kind of like a collection of websites that are maintained by a consultant, pretty much yeah, so not something I have to recommend pack on which is good Thank money.
I don’t take right for them, but your action step in this purpose is really to make sure that, if you’re seeing bounce rates that are maybe in that over fifty percent range. Yet you may read week your coffee or your texts that are on those pages and see if that makes it difference. Maybe it’s just a matter of some language that they’re that they don’t find understand or that’s not compelling or you know, drawing them in it could just be your your design overall is terrible or might need to be tweaked right.
It’s not careful, nothing’s, ever terrible and I’ll preface for any souvenirs with Taiwan. What that is there? Any significance to the number was just driving garble uh. No, it’s actually the timeline also yeah one case: all senior services there yeah exactly midnight and that’s true you’ll, see in the live metrics I’ll, show you from this in your site, you’ll see that a day can make a huge difference.
Any of you. Anybody use google analytics on a regular basis and the check it daily or so. Okay, so you know very well, you walk in there one month, compared to the very next month can look like Cooper. What rule is this? It’s not the same one. What do done! I think the other thing that people will see is, if you have a jobs for it or a career section to your site. That’s always going to rent higher so usually tends to be in your top pages, just because people are constantly looking for positions specifically a nonprofit work too, or if you have something that’s an internship, then it could be random people finding that just from google searches.
So you want to make sure, though, that those job visitors that are looking at your site. What do you want to do capture their information right? They might get a little bit interested in nonprofits. Maybe that’s. Why they’re there so have some type of call to action for them to engage and go a little bit further. They might just be interested in your next blog post. All right, more and more people are visiting your website using a mobile device.
Anybody see an uptick in their mobile device usage and several hands anybody Nancy. Do you know what your statistics are? Well, we have our main site and then we have our journal back thing site and then the magazine, the main site, is about twenty-five percent level and seventy-five percent does come, but our other is is getting 50 50 okay. So it’s about half a half. We looked at this a few years ago, as we were trying to think about whether or not many in a responsive design.
What do we need to take that path, etc? Then the time we only had three percent traffic through mobile site, mobile usage or even tablets we’re like okay, we not not only top priority list on to say that that’s changed drastically wrong, so it’s much much higher rent for us. Now that it was was. Do you have any impact here like what yours looks like I don’t know if the top of my head, but I know it’s it’s grown definitely, and especially with people reading article.
So the key takeaway here, like your next action step, is just really to make sure that if it’s not a mobile-friendly site that you’re working towards that, not saying that you have to go fully responsive, that’s not necessarily your next step, but think about the design implementation That you have currently and see what tweaks that you can make to obviously make it just a little bit better user experience for those that are coming from a mobile device and start working on your board and your boss um, so that they understand the true statistics.
Behind this that you know, we talked about the mobile gettin and that kind of thing, and it’s really happening so no better time than now to start planting. Those seeds really understand that I was going to say one of the easiest things you can do to help with making your site easier for mobile users. Is you know how you’ll feel hyper linked text? You know click here make that a button instead of text it’ll be easier for somebody to hit on a mobile screen if it’s a button, instead of just text embedded with it or text, and if you can’t do a button because it doesn’t make sense based on The layout of the design make your hyperlinks larger font text so that easier to clinton as well, that we don’t have to zoom in our pin tuna pitch open and clips.
That makes huge difference for people that are online. The other important thing to mention since we’re talking about Google anyway with this, is that google has changed their algorithms again and those sites that are mobile-friendly are actually returning higher in search results now than in previous years. So it’s taken into account in those SEO searches search engine optimization. So you want to make sure that you’re thinking about that ahead of time as well, so you can actually do a test to see where you rank as mobile, friendly or unfriendly.
I suppose, with inside the google site, to search for that and there’s a little test, you can take me to Center your your website and it will do it for you. So obviously, they’re awesome very impatient how many of you want a patient sitting there and try to figure out what’s going on, so those people that are coming for mobile devices are more likely to leave your side immediately. Is there like it’s funny or those buttons? Aren’t there if they can’t do what they want to do, they’re not going to stick around and so there’s kind of a fickle visitors whatever.
So mainly what you want to do is make sure you’re getting to the point right, be succinct in your copy. That’s on your pages, especially those that are more prone to be visited through mobile usage, and you can look at that in analytics and figure out which pages people are most visiting. Some a device like that. So keep your writing concise and make your call-to-action buttons really really obvious.
So your visitors from search are also likely coming from a mobile device. How many have you sit in a car and are trying to find a restaurant or something right? So I’m not the only one, so it makes this that google is kind of pushing this whole whole thing with the mobile-friendly sites. But what you want to make sure that you’re doing is just pay special attention to the pages that attract your search.
Visitors and you can look well, you can kind of slice and dice any data on your site and we’ll play with that here in just a second, but just make sure it’s really really easy again. This call to actions are important um, but your your visitors are probably going to be coming from from search as well, so make sure there’s pages that they’re visiting the landing pages are going to be designed properly and well.
So speaking of search, your terms are also key to what’s happening, so make sure that the list of search terms people are using as they come to your site. You can look at the terms that they have entered that, get them to your plate to to your site, so make sure you know what those are and that you’re on your kind of it sometimes is your organization’s name. Sometimes it’s even your ed or it might be a particular program or event that you run those search terms will pop up and say: they’re taking me there I’ll see what it is.
That’s drawing them in and then make sure your request to your you’re, designing around those things and make it easy for those people that are going to be using your services to find you. Obviously so in your tagging, your meta tags and stuff that you use on the site make sure they pulling those key terms out, and then the other thing that you can do for mobile design also is make sure that your phone numbers are clickable.
Email marketing is so Important for your business, but in order for email marketing to work, you have to get people to sign up or opt-in for your list. We actually just did a article about that which you can check out right. Here, if you’re interested – but there are two types of opt-in ways – that a customer can join your list – Single opt-in and double opt-in, so we’re going to break those down So first off a single opt-in, Is where a customer only has to sign up once So you Can have your opt-in form on your website? All they have to put in is Their name and email address, They click submit Boom they’re on the list, One and done Double.
Opt-In is Basically, what it sounds The customer has to opt in twice, so they fill out that form and then they have to Go back to their email, They’ll get a confirmation. Email just making sure hey. Do you really wan na Be a part of this list and they have to click, submit again Well now, Morgan that Seems like a lot more work than the single opt-in and I know I’ve had to do it in the past. [ Morgan, ] Yeah.
So what are some pros? And cons, maybe of that Yeah. So some of the cons of a double opt-in is that there’s higher barriers to entry right, You’re going to have people who sign up and then they say uh That’s too much work Really not that much work, but you will have people That will fall off because they don’t want to – or maybe they forget or They have too many emails, it just gets lost so you’re, actually, probably Going to have less subscribers in the double opt-in, Versus the single opt-in Now with the single opt-in, You might have a lot of subscribers that you’re Not really interested in A lot of bots A lot of spam because Really anyone can sign up and there’s not a verification.
Process that happens So you’re saying possibly with the double opt-in. You have more relevant subscribers that actually wan na hear from you You’re going to have a More engaged audience It’s going to be smaller, but it’s going to be probably more targeted and people that are Really keenly interested in you and your message, So we’ve talked about the differences between single and double opt-in, but now that we have the double opt-in, how do you make sure that They go through all the steps and actually opt in Yeah, so the first Thing that you can do is on your website when They do that first part of the opt-in.
You can Just have it redirect to a page that says: hey You’re, almost there Hey, go check out your email to finish and do the last step. That will just be a reminder to them that oh yeah, I need To go do that right now, so it doesn’t get buried and lost, And I also see that as Another verification check say, for instance, someone Just throws your email in there, my wife and you Didn’t really wan na sign up for that email list? You Have to go into your email and actually hit that last confirmation, So the next step for the double opt-in after they’ve gone into the email, they’ve clicked submit They’ve done all these steps for you.
They want your stuff. Why don’t you just thank’em? Just have a thank you page Say hey. I know this was a lot of work. Maybe you don’t have to say that directly but just say thank you. This is going to be awesome. We’re on an amazing journey. Here in my email list, A little appreciation goes a long way So with email marketing you Do wan na give your subscribers the option of unsubscribing Oh yes, However, when they Click that unsubscribe take’em to another page and give’em some options.
You can have a one click Unsubscribe, where they just like the one click opt-in, they click and boom. They’re off your list, but you might want to Give them some options, like you said where hey Instead of getting every email, maybe you’re just getting my newsletter or maybe you’re, just getting Highlights once a month, People might actually be More inclined to do that because maybe you’re Sending too many emails – or maybe they just wanted this one thing, so that gives your customers options and keeps more people on your list.
Also, you can look at that data and realize what pieces of Your content are doing better than others and then Know to focus on those All right guys. Now we know the difference. Between a single opt-in and a double opt-in – and you know the pros and cons for both and what to do to Increase your subscribers, Let me know in the comments below what is your favorite to do? Do you like single opt-in, or do you like double opt-in, We’re going to battle it out And after you comment? Make sure you, like the article, Subscribe to our blog and ring the bell, so you know when we have new content comin’ out.
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