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How to Make Homebrew Magic Items | 5e Dungeons and Dragons |

What do you think about that bad boy, yep? I made that for you. I bet this cost a bunch of pretty pigs yeah it costs more than you’ll ever know what? What is that? Jim, let tell you what let’s have a conversation about homebrew magic item creation sounds great: Oh Wendy. This episode is sponsored by garage quests. They make awesome shirts but kind of like the ones we’re wearing right now, but they also make pins and accessories yeah.

We’re always on the lookout for new t-shirts. These guys are new on the scene and they’ve got great non-text designs. The shirt so well made they feel great and, as you can see it look, cool mm-hm and viewers can get 10 % off all these shirts. With the code web DM 10 so go over, there check it out and get you an awesome shirt. The link is below in the description and in the comments all right, Jim because as players we’re never happy.

You know what we’re given. Let’s talk about some homebrew magic items, just just how to make it yourself how to kind of get in there mix up your stuff. You got to rub some stuff together, you got to say some words, probably you probably should I mean if brewer can do it and he’s a fighter right I mean I realize it’s a bygone edition, but I mean if he can do it. Anybody can. I mean at least, if you have the magical capabilities.

Oh certainly, certainly right what some things to consider when you want to begin making magic items first off like a homebrew magic items in cooking, cooking them up and making them work for your campaign. It’s really satisfying! It’s a part of the game that that I often forget and so neglect the the fact that you know magic items are a part of this they’re they’re part of the reward structure for four players: they’re they’re part of the and magic of the place.

You know the settings that you’re playing in your games like so it’s something that I I feel like actively remind myself and then, when I do I’m just like, I don’t want to use any of the ones in the dmg necessarily or maybe some of them. I want my own, I want my custom one, you know I want one that reflects my setting and how it’s been played and sort of, like you know, see the items as reflective of an in-game material culture and that they’re from a place and and someone in The history of this world created them, maybe they’re tied to like player backgrounds or player cultures, or something they’re they’re significant.

In that respect, I like the idea of them. I, like the potential that they have for both world building and and to give the players new options to interact with the game. They’re, just things that I usually forget about in the rush to describe a setting and come up with stuff. For you know for players to to get hooked with, so you know considering their impact of the item on your game from a from a mechanical point of view.

What are you trying to do with this item? How big of an impact do you want it to have? Is this going to be like a centerpiece, a character, defining item that is? You know that you’re creating custom, because it ties into the story that you’ve got going on the different plots of the game or an NPC or something that’s one thing to consider and yeah, and it’s one of those where it’s like. If you’ve got one that we’ve got like hype built up around it, you know it’s the you know, magical MacGuffin of whatever and then once someone gets their hands on it, it’s you know underwhelming or doesn’t do what they thought it did, or something like that can Lead to a bit of dissonance, but the opposite can certainly occur to where you create something that’s too powerful or to just like throws the game off in ways that you’re not really expecting.

The other thing to consider is the place of the item in your setting and we kind of touched on this a minute ago, but it’s like think about it for a minute. Is this a relic from a long lost civilization and and therefore maybe people don’t really know what it does or what it is and so it’ll be a surprise when it resurfaces? Is the item claimed by some group or faction or something you’re setting, and it’s like? Oh, you found that.

Well, you know this is ours by rights. You know these sorts of you know staffs of power. Weren’t just made by anybody. They’ve always been made by our guilt. You know we have the proprietary rights to it and you can kind of think of it. That way. Are there competing groups that would be interested in this items. Discovery are there. Groups that would be you know, would desire the item because of the power it represents, or because it has some kind of significance to them and that’s a way to make sure that the items you introduce into your game, particularly ones you’re building yourself, are like enmeshed.

In the game, world and and like have a place in it, oh yeah, well, definitely, if you’re, if you’re, adding that that cultural legacy to items, I’m you see even in our own world, you know say just look at like say: British, whatever museum and always a Meshed in some version of like hey these people kind of want their stuff back. Look like a thousand years ago, I mean like when you translate that to like magic items.

Now you have a very different world. Where would you want to go out brandishing that that blade that was only made in that one country yeah where they have you know they have their archaeologists militia? That goes out to reclaim everything that was taken from them and the great culling yeah yeah I mean, and and and if you’re thinking about it from just like those pure world building perspective. You know a lot.

The default for a lot of D & D games is that you are going into places that are no longer inhabited. They were once inhabited yeah, their ancient, their ruins or whatever you know, but it’s tombs and you’re. You know you’re raiding the grave goods from you know from tombs or you are, you know, visiting abandoned strongholds and settlements and the like and taking the durable goods that are left over there.

So there’s always been a bit of that parallelism. Writers, go take your stuff, nothing, you can do them, and so I you will want to think about those things because they can either add. You know rich complications for your game and can really drive forward sort of sub quests and things like that. But it can also be a big hassle because it goes against the expectations of the place of magic items as a reward structure.

Indeed, being so there’s players who might see that item as like hey this is my reward for playing the game like. Why do we? Why are we read, there’s all this hassle attached to it, you know. So it’s that’s what I mean it’s like seeing worth, considering how all these things fit together, in addition to just like building the item itself and making something that’s fun and interesting to play with so well, I mean yes, especially, you know if your players want to Want to homebrew it themselves and build it themselves.

Sure I mean you can build a whole whole adventures out of just gathering ingredients – Oh certainly right, right, right, yeah and so there’s there’s a few guidelines that are in the official books for how to handle this, and the dmg chapter 9 has guidelines for just like Creating a new item, it starts with sort of like tips, for if you need to change or modify an item, you know what what can be substituted for what so for the you know for the authors of the dmg, it’s a you know, something’s ring it can Be a wand: if something is a you know, sword, it can become an axe.

So, like changing the type of item you know that it is, is perfectly reasonable. No problem doesn’t change anything about the rarity of it, for instance, also changing sort of the properties of an item you know. Does it do a certain type of damage changing that to a different type of damage, or if it gives, you say, a bonus to one skill proficiency? Maybe you don’t you just change the skill proficiency? Then it gives you a bonus to or something so an example that might be like I’ve got an elven cloak.

That gives me a bonus to my dexterity stealth checks, but you know, maybe we take this and change it into a belt and we call it. You know an orcish grapplers belt, and it’s now you know, gives you a bonus to you know the athletic strength, checks or something like that. Yeah and – and it’s in that sense that you’re just sort of like taking the magic items that are in the dmg and using them as templates for your own and recognizing that these are just game effects.

And you can change any one of these to create a different sort of item that you’re. You know that you can then integrating your campaign world after that. The only other thing it really recommends is combining two items to get a different effect, and it seems to imply that you know you’d want to combine like items Helms and Helms weapons and weapons. That kind of thing. But you know what like go nuts and put a ring on your sword, yeah like you’re, putting the effects of the ring on your sword and and work it out right, like is, if it’s a ring that provides a continual benefit, then maybe it only provides that Benefit when you’re, you know you have the weapon drawn or something like that.

Yeah dude, I can see a Mariners blade with a ring of water walking on it. So you draw your sword and run across the sea to the two board. The next ship right right right, oh yeah, that’d, be a really good one just, but you get your sword knocked out of your hand, yeah or swim. You she’d your sword, and so I think I like that because then you can have you know, maybe that particular type of weapon has an always-on ability just from having an ax tuned and wearing it.

You bear the weapon right, doesn’t matter that you’re actually holding it, and then it has a secondary property for what it’s actually wielded, brandished and used in combat. I mean that alone. Just how is it activated? How do you attune to it? How do you activate the properties of it? Are there command words? Do you have to make certain gestures? Do you communicate or somehow make contact with the spirit of the magic item or whatever you know, magical essence sustains it, you know, is it semi-sentient? Is it not? Does it have a personality or anything all of those are things that can influence the type of magic items that you create? You can influence how your players react to them and it’s a way to take kind of boring low powered magic items and make them something special and different by just changing little things about them or how you activate them.

There’s some tables in Chapter 7 of the dmg, it’s right after sort of the description of all the item types and what they do and right before the section on how to roll for random treasure. It’s a series of four tables that basically give you special features. Insights into, like maybe the history of the item, if it has any quirks or minor special powers, and it’s just like a really cool series of tables that you can to vary things up and turn those weird little.

You know first first magic items that you get on those first few adventures into something bit more memorable than a plus-one, something that’s going to get like forgotten about. Well yeah. I mean you know why just give them a plus-one sword. Why just give a plus-one, especially I mean it, doesn’t really matter what what the experience level is for a player, but if you got a group of people, who’ve been playing for a while yeah like that first magic item like oh, I got the got a plus-one Dagger yeah yeah, yeah, yeah and, and I think that those are yeah the +1 die or the +1 sword, the sort of the standard magic items that you hear about.

Like there’s, really it’s from a diems perspective. It can be frustrating to sort of feel like I’m. You know I’m trying to create this or we’re trying to get immersed in it. We’re trying to you know have this certain shared experience that we want and for the players to kind of treat the things that they’re meant to see as valuable and and a reward and a connection to the world as a snoozefest yeah.

You know and and like there’s some give-and-take there there’s. Obviously you know nobody can use a sword or everybody already has a magic sword. Then maybe a plus-one isn’t going to be that big of a deal. But it’s a a way of. I don’t know you. You can do something different with it. You can connect those low-level minor weapons and armor, and not necessarily armor, but like +1 swords and and minor rings, and things like that as being tied to certain former cultures in your world.

Like ok, you know that all of the +1 swords or great many of them come from when there was a you know, an imperial Legion Air Base here and there made rights. You know crafted a great many ensorcelled swords and armor and the like, and you can find a lot of them, but you know this was cheap, mass-produced, magic and you know a lot of times these weapons are, you know, they’re still sharp they’re, still good the the Magic in them is still there, but maybe on a one.

You know, maybe when you fumble with them, there’s something that might go with it and the weapon is it doesn’t like explode in your face or anything like that. It doesn’t mutate you, but maybe it has. The you know something where it’s like: the the bonus in vs itself, because the magics old and it’s been damaged and, and you just notice, something’s kind of wrong with this sword. Now you know, and so in that sense, they’re, not cursed or anything, you can just put the sword down and have to worry about it, but it’s kind of a almost you almost treat them as disposable weapons.

You know if you found one just. I use this until the enchantment on it breaks or well see I could also see like. Maybe it has an ongoing enchantment that doesn’t go away but like like the sword, burst, can’t rip or something like that. Yeah the magic kind of pops out, really quick, yeah and maybe the next day it comes back yeah and but once you roll it a 1 again it sort of like it happens again, yeah you know and then until the next dawn.

So it’s it’s kind of a minor cursed item yeah. Another thing I was thinking about – and I think this comes from like from remember correctly – your your heart breaker rules, but like imagine a +1 sword that also has like a daily ability yeah that yeah you got a +1 sword. That’s awesome until you use this ability. It does a thing yeah and then the next dawn it resets as a +1 sword. Yeah and after you use the thing you don’t.

You know that maybe it’s still magical, but it isn’t that one ability yeah, so it becomes a like do. I didn’t want +1 hit and damaged, or do I want do. I need this ability right now, yeah, and so you know it’s, it gives you some variability, but it’s still not like overwhelming it’s still just once a day yeah, you know yeah and a lot of times. These sort of minor magic items are interesting ways to introduce.

Not full-fledged magic item effects like granting of whole new powers and things like that, but maybe they are ways to interact with class abilities of the player character right. So if I’ve got a magic sword that I found fairly early on and I’m a fighter, maybe it modifies what I can do when I action surge. Maybe it modifies the benefit that I get from weapons style or some fighting style, or something like that.

If I’m a monk or something and using one of these weapons it you know, maybe it does something or modifies or adds. One of my monk abilities that I can use – or maybe it’s magic in the sense that it confers the ability to be used on anyone that picks it up. So you can have weapons that are usable by people that otherwise aren’t proficient in them, and it’s just like okay. I can use this now because the item confers its benefit on me just but virtue of me wielding it so weapon of usage and – and you know, or it maybe there’s something that you know – that’s not necessarily explicitly magical it.

It you know, enhances the natural abilities of the wielder it, for instance, maybe it allows them to add double their ability. Bonus. A couple of times per day. Does a damage or or two hit, or something like that, and it’s it’s less, that this thing is magical and the magic of it enhances your own ability, and so those are some ways to kind of like have minor, particularly like magic weapons. Purely cosmetic stuff is also available like does it leave a trail of something you know as it arcs through the air smoke.

Lightning fire ghosts, something it’s something truly kind of chilling would be like a blade of bleeding. Where that’s drawn. It’s always dripping it’s just like drips blood yeah, you know, so maybe it’s hard to do disarms against it. Oh sure, yeah. Something like gives you advantage when defending against being disarmed yeah, ironically yeah handle never gets wiped out. You know it’s like you’re.

Thinking of these sort of minor things, we were using those tables in the dmg. To like inspire you, you, you know you’re now, thinking like okay, I’ve got a solid outline for what this magic item should be. You know if it’s one that you are creating for an NPC or something you just like put it in the game right, but if you’re putting it in there for a player, then you’ll want to check out the rules for crafting items in Zanna.

Thor’s guide and they are fairly you know: they’re, not extensive. They’re they’re undoubtedly have holes in them and the like. But if you’re looking for something fast and useful, I think they’re they’re a good fit they’re. Basically, just remind you that you need some sort of recipe or formula and sometimes in the published adventures, you’ll find there recipe or a formula for magic items that that’s in the treasure, but especially now that I think artifice or makes use of these recipes as well.

So it’s you want to find that and it can be as as abstract or as detailed as you like. You’ll need some sort of exotic ingredients, in addition to just the mundane ingredients that the item will have or will require, and it’s sort of an it kind of gives you some guidelines on what exotic ingredients would be at the very least it kind of tells you Hey here’s the CR range of creatures you might find who have the ingredients you need, depending on the power level of the item, that you’re creating and I’m going to make a +4 weapon out of goblin team right right.

That’s just a lot of goblins, and so just coming, it’s its guidance, its guidelines. It asks you to sort of like consider the monster that you might use that’s reflective of this item. This is also one of those things were just like a quick search on, say. Dm skilled or just Google will reveal all kinds of people who’ve poured through the monster manuals and been like. These are the kinds of things you can find on monsters, but you know it’s fairly easy to kind of come up with you know.

What does the item do? Is the item based around fire? Then you might need the ashes of a fire elemental or the scales of a salamander or something like that and then finally it reminds you that the point of view of creating these things is not exercising bookkeeping and accounting and like it’s to have an adventure to Go out and find the monster that you need the ingredients of to craft the thing which part of downtime and to then you know, have this unique and special item that you created for yourself.

In that sense, I think, like the combination of the two of like the dungeon master, creating the item with the players input and then, like the character forging it is just I don’t know I like that image. I like that look, it sounds fun. It seems like an interesting way to add these items to the game and make them like matter more than just like. Alright, that’s what I rolled randomly on the table when it’s what you find when you open the dusty chest in the old tomb yeah.

That’s it work, Oh most! Definitely when it comes to two magic items, one of our favorite games yeah – and we, I think we kind of touched on this earlier. But I’d like to I’d like to talk about a different way to look at items like doing like single-use items like like Cyclops. Like it’s something like I mean there are potions, it’s kind of what that is, but, like other items like, why can’t you find a pendant? Just has one you know whatever in it yeah it’s that’s it.

You know you don’t need to attune to it or anything. It’s just you figure out what it is. You know the word and it does a thing. It does the thing yeah I like them. I mean I like them in numenera I like them in cypher. I find that single use effects. Particular scrolls and potions tend to get forgotten about yeah in D & D, and I’m not I’ve, always sort of like worried about that. I guess yours like why aren’t they being used more my handing these out his treasure? Nobody cares or you know they only use.

You know potions when they’re healing and I think it’s probably you know a combination of out of sight out of mind and or you know you have a lot of other things to choose from or it could also be like. I only have two of them like I got: ta save them. What am I going to do? And cipher system solves this by the assumption that you are going to get ciphers out of your ass? You know just like everywhere, yeah a part of almost every enemy.

You might fight, you can just go searching for them. Some classes can just generate them. You know like they’re, just tinkering you know decipher because they keep the form and function of ciphers separate right. You don’t they’re. Not always you know this is this thing, and this is what it does it’s just here are some effects here are some forms it might take, so the deme is free to, like think of all the different ways that they might be able to harvest or introduce These single-use items, and so in the spirit of that I I think that you can look at things like spell scrolls and potions and alike in your game, and you don’t necessarily have to go like it’s in a bottle.

It’s a little magic liquid in a bottle or it’s magic writing on magic paper. It could be, you know, other kinds of alchemical items, powders paste, screams, aerosols injections, you know it could they could be symbiotic organisms that have lifespans measured in minutes that you know that you put inside you, they could be temporary, spells that you learn, regardless of your Ability to cast spells, they could be magical tattoos that get activated or you know once you you’re ready to gain the benefits.

Of course you can do scrolls spell Jim’s, it might be blessings of the gods. You know it could be that the the reward you get is you know you can cast. You know cure wounds three times or something, although those those kind of benefits are also in the the dmg try considering magic food and drink right, you know: we’ve got a article where we sort of talk about how you might make those magic foods for yourself, but It could be that you’re rewarded with you know something like limbus bread or you know even better, and then it could also be like.

I was just sort of thinking all the different ways you could justify kind of like I’ve got this bonus. Now that I didn’t have earlier – and it’s you know maybe they’re temporal blessings where it’s like, when you need it most bonus spell, will be upon you and that’s just you know a fancy way to say when the players ready you’ll have this big. It could be something as simple: it’s just like diary rolls or you know a certain number of times.

You can invoke an event advantage all different things that offer minor little minor benefits and the like. But you don’t have to worry about. You know, oh god, what I’m going to have this thing in the game permanently, you can have more powerful effects, actually be single-use and you know who cares right? You just do it once that’s gone. I always find that people are always crafting magic, swords, magic, armor.

We’re making yeah yeah, like you know, make them make the small stuff. You know you could make a small stuff right, like yeah, make a magic oil that you put on the sword. That does what you need it to and and in some ways like that’s what the artificer is right. The artificer is the the one who’s creating minor magic items to you know for for single-use, but I don’t think they have to be the only one that does it and, and certainly you can hand out treasure and, like you know, without the need for an artificer To be around oh yeah, what are some of your favorite items that you’ve that you’ve crafted for your either players or your PC’s? I used to do a lot more of this kind of item creation.

Whenever I was a younger DM and I’d sort of go through and it’s like alright, you know these are the magic items that are part of this Kingdom right, they’re, sort of the crown jewels of it and – and it was fun for me to come – go through All of the major in pcs or major organizations, and outline and create custom items for them a lot of those I take from like other game systems and and sort of like figure out.

Oh, how can I you know, create this magic item, that’s in say, Warhammer, Fantasy battle and in D & D. How do I translate that it’s, that sort of where I got started really making a lot of custom items for my campaign, and there would be just like page after page after page of items, I never really intended for the players to get a hold of a Lot of them were way too powerful. I think you know they’d be like plus 7 thundering flaming, you know kind of weapons, but nowadays I find that I do a lot of reading and take just a magic item from the dmg or something and describe it differently, and that’s worked really well for land Between two rivers, because the magic items that I’ve been able to pass out there, everything from like a cyborg laser eye, which is a circular blasting to various kinds of other magical tech that that works to different degrees and then items like an assassin’s dagger.

That causes the victim to feel no pain when they’re struck with it so that they don’t know that they’ve just been stabbed. You know they and you know, by two feet of poisoned steel. Is my mosquitos blade right? You know it currently I’m working on items that are bio magical in nature. So I’m really allowing myself to be inspired by say the tearing winds and 40k and other sorts of like biomechanical, hybrid type, things because there’s a lot of biome answers and and land between two rivers and there’s a lot of you know remnants and you know, parts Of their legacy that are used by everyday people, because it’s like yeah, this thing might be a living creature, but it’s also a convenient weapon.

You know it’s like it easy to hold, and it kind of looks like a spear. It’s like a spear fish that I could just use on my own. You know it’s something like that or it’s a weird acid spewing insect that just happens to be fine with living on my arm. You know or something that that’s a you know that highlights the weird bizarre, just mutant, nature of the magic of vivid man see, but I think maybe the long you’ll might be the one that I’ve gotten the best reaction out of you know the party some party, Most of the party members could breathe underwater one of them couldn’t and in lieu of taking a potion of water breathing.

It’s like you’re going to swallow this eel and it’s going to live in your lungs for a while, and you know, within a week drink this and snort. This poison powder and that’ll force it out of your lungs because otherwise it’ll start chewing its way out or lay eggs in there or you don’t want it in there. For that long. You just want to be able to breathe for a couple hours. You know, but there are a lot of things like that, where I I want items that are grotesque.

I want to reflect the setting and I want items that have a bit of cost to them like you can use this, but you’re not going to be unchanged by it. You know, even if temporarily, for Starbound most times I made like. Of course, I made man made laser pistols. Oh certainly right I mean it’s, it’s literally, just like basically a wand of magic missiles that you have to use your attack bonus. The you know, it’s literally there’s a hammer that you cock back and trigger enacted because the whole deal was they wanted to make ones for pirates that yeah they didn’t, need any kind of magic or don’t even need a word pick this up and that could be Used in the phlogiston could be using the flog song, as it was a big thing as needed weapons that are out there.

So it’s forced damage yeah, but but the bad thing, of course, is if you roll one on your d20. Well, you roll it again and it’s basically confirming a crit fail. Gotcha you roll another one. Then it explodes and the whole deal is. Is the pistols have ten charges and then it regains one D, six charges per day yeah, and so it kind of has to recharge right, and so there is a limit to it per day. But the thing is: is each charge is at D ten and, however many charges are in it when it explodes that’s what you take.

So if you are firing for the first time that day, you take ten D. Ten – and you know I made sure to tell like Ellery was the one that was Greg’s looks like I want to fucking laser pistol. I’m like alright, just remember when this. If this happens, this is what’s going to happen. He’s like well, at least I have you know my my. I have my thief’s ability to reduce damage by half. It’s like I’m sure to always have that.

But so you know I I had those because I you know once something nice and easy and then later on, I made basically what would be. I don’t know if it would be a legendary item or an artifact yeah, but it was the helm of the guardian of the a of the 84th outer gate that that de cool eventually tried to put on yeah. It was just a couple of Christmas saves. You have to pass to gain control of it because it is a semi sentient item because it’s basically the portal is a living thing right.

It’s a living fire elemental that is allowing itself to be the transitory doorway between two planes yeah, and so you are basically wearing the helmet that controls it. So you have to barter with it. Certainly and all it really wants us to be used, and so that’s what I was kept impressing was like just used. The power just use it yeah, yeah and, and he and and to cool, was like freaked out by that, and he couldn’t pass that second save.

But he the thing goes is there’s a threshold for failure and he was literally failing by like one, and so it’s not like the item can’t start to try to take him over because it’s like well, if he it’s, I had it where, if you fail by Three or more sure that the item can start to try to influence you yeah yeah, and so he literally failed twice. If I won, it was like right at the edge, and I was like it’s one of those moments as a DM he’s like all right.

No I’m going to try to take this off and they used a wish to take the helmet off. Oh yeah – and I was just as like literally like you’re, like one pass, save away from basically having a ring of fire elemental, control, yeah and plane shift once a day to the fire plane, because you can literally shift to your gate from wherever you are. Once a day and there’s a couple of other things, but it was mostly like it was really powerful in the plane of fire, yeah and but other than that you know you still like get fire resistance.

You know there’s a lot of benefits in as a DM. You have to you, can’t you can’t just go just keep trying yeah, you know and he took wish to take the helmet off and then they bartered it away in a whorehouse and hell yeah and like you’re, just sitting there reading a legendary item get traded off For information yeah, but you never, I mean you can’t yeah yeah and I think that’s the that’s a fun story.

Right like that, is that’s the story of a powerful item that got lost. You know like it yeah we don’t know what happened to it. You know, and and it’s you know, it ends up somewhere and and could be all kinds of inadvertent shenanigans by letting a legendary item like that. Just disappear. Oh well, especially I’m going to find it yeah. Well, especially when it’s the it’s, the literal backdoor into a very powerful ally of the players and they’ve made a lot of powerful enemies yeah.

So you better believe that that helmets, going to pop back up yeah ain’t going to be pretty when it does. But that’s the that’s the way that we, you know you can have customizer like drive the story of your game and then sort of like really move a bit forward and yeah. If you liked the article give it a thumbs up and subscribe. Web DM exists thanks to our patreon patrons the web demons. If you join the web demons, you’ll get our weekly podcast show audio discounts, that’ll save you way more than five dollars a month on books and dice and so much more web DM is a proud partner of DD.

Beyond our favorite supplement for our DMV games, we’ve got a link to them in the description, go and check them out. If you like our advice for your games, then why don’t you come check us out and read us play? Yeah we’ve got games on Twitch every week and they’re archived on our second youtube blog web. Do you in place thanks for reading the use of the tables in Chapter seven, to introduce backstory, unusual construction, history and minor properties mm-hm, and then, after that, they have guidelines on sorta like back to the chapter 9, and the dmg yeah has guidelines for really like? Actually, creating a new item – oh yeah yeah, so they got like they’re.

Basically talking about you know is this a does this grant the character a new ability, or does it enhance an existing one of trying to determine like that? Those are kind of two criteria that they mentioned yeah and anything that doesn’t do one of those things they’re sort of like. Maybe it’s not really a magic item, but they also have a bit of guidelines on just like gauging what it is that the item can do as well as a chart that breaks down like what’s the maximum spell level, that’s appropriate for uncommon item, oh yeah.

By rarity and all that, and and so that those are interesting guidelines to read for start creating these new items as well as sort of like the two criteria that they use for attunement yeah, it’s basically like can this item be passed around between multiple people’s? They all gain the benefit of it, then, at any moment, yeah, and is it like if you would want, if you ever acquired like multiples of the same item, would the benefits like stack or something in that case they require two minutes.

Yeah like bring a protection or write or cloak of protection, or something like that so like mostly though that Chapter nine and in those tables in chapter 7, in the dmg they’re guidelines and you’d, want to, like you know, they’re good places to start with creating your Items but really, I think, the best inspiration for it is just like what do you need for your campaign? What do you want for the party to have access to, and then you can, you know, go and have fun making those items yeah use something that already exists.

Extrapolate to what you want. Oh yeah, everybody has fun yeah,

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Online Marketing

How to Embed Emotional Design into a Transactional Website from Sandra Gonzalez

I did some research and it’s interesting, because emotional design is one of those things that not that many people have been talking about. So I actually they do mention it briefly, but I thought it was very interesting that it’s been a while, since a book came out and so on and so forth. So I actually guided myself with a book that I’ll be talking about a lot today by Aaron, Walter and I’ll.

Give him all the credit, but i’ll point you two very important sections of it. So, let’s start okay, so um, that’s the book. I was just telling you about. The first thing I want to mention is that I always find myself talking about the Industrial Revolution and some of you so my speech back in Tokyo X in Manchester, but I find it so important to think about where we come from them. The journey we’ve taken us as human beings, exact especially in this new era of technology, so um the the work.

The last time I was on this stage for you x for good. I talked about the Industrial Revolution and the actual role that they play for children and what it is to be a child in this third era or fourth area of the Industrial Revolution people still debating. If the Internet of Things is the fourth error. But in order to introduce this concept of emotional design, I would like to refer to the first chapter and I’m going to refer to a lot to this book of our own Walter call emotional, I’m designing for emotions, so he talks about revolution.

Something lost something found there. We go alright with the ability of mud too much produce almost anything. A skilled craftsman like blacksmiths and Weaver’s could no longer complete compete with factories, low-cost and faster production. So back in the age of the Industrial Revolution, the founders of the axon crafts movement started to think about this and realize that a craftsman leaves a bit of themselves in the work and it is a true gift that can be enjoyed for many many years.

So if, if we were to think about this, what does it mean to be able to mass-produce everything? So nowadays we have sites such at sea and Kickstarter that are empowering artists and crafts. People to get give that gift again to be able to kind of complete with that compete with those must produce products that we buy on a day-to-day basis. So how many you, how many of you have bought products from etsy? Ok, cool! That’s about! Barely a five percent, so how many of you have ever back up a Kickstarter? Okay, I would say another more like a ten percent okay.

So how did it make you feel um? Can I guess that it make? You feel a little bit different than just going on Amazon, or maybe just I don’t know what would be the equivalent of Kickstarter amazon right. So so I just kind of want to bring that into mine. It all comes back to that. So can I guess that it make you feel good compared to just going to Amazon, not that I’m picking no mames on today’s, so what you did by by backing a Kickstarter or or going to etsy, was to support creative thinking and supporting families.

To contrast, supporting corporations so Aaron explains that etsy on Kickstarter phenomenon is an opportunity to be able to leave bring these stories to life, to have an object that actually has a story behind. So it is very interesting thing to start thinking about, and he also starts talking a little bit about what does it mean for us that we work in web design to be able to have so many things produce quickly as web designers? We face kind of a similar situation right, there’s plenty opportunities to create fast and chips websites.

I personally love WordPress, because literally in five minutes, I can have a website that 10 years ago would have taken a whole six months, waterfall approach. So that’s brilliant! I like the idea that we can do that so fast, but where is the craftsmanship in all of this right? So how can we leave as how can we leave a bit of ourselves with this approach, so where’s, the true gift that we want to kind of bring together so Aaron invite us to followed a different path where we present the human touch in what we design And to kind of show ourselves kind of showing ourselves is essential kind of bringing the human factor in so this takes me to the definition of emotional design as Aaron defines it, so is in psychology and craftsmanship a good example of the concept when you go online And you think about you know, buying something in etsy right and I’ve seen this don’t quite a bit the minute with the parcel arrives, because this has been handmade the day.

Actual seller have put a really really personalized note. They have actually thought about how you open the package and how you kind of the first layer is going to make you feel on the second layer, so on and so forth. So really think about the fact that our previous arts and crafts movement have paid the way to bring in that human touch and showing ourselves and it’s something that is absolutely essential for what we do every day.

So the following is what I like to use us pretty much. The definition of emotional design is using psychology, psychology and craftsmanship to create an experience for users that make them feel like there’s a person and not a machine at the other end of the connection. Okay, so this brings me to the next point: does anyone of you know? This is actually an interesting because my company did a lot of work on this did does any one of you know, which one is the fastest-growing language in the UK.

I’m happy to take s mandarine! Okay, French, I’m sorry, okay, erotic, French! Actually, I did find that one – French, Spanish, polish, okay, polish okay, so this is your answer: emojis, okay! So actually – and it could be stretching it a little bit, but they have done lots of research on this and and a study done by professor Evans from bangor university actually found out that it is one of the fastest language right now right.

And it’s very interesting because how many times have you debated, put in a smiley face in what you’re right? How many times have you actually done it and then stop and maybe not do it and then kind of hard literally 30 seconds should I is it professional enough? Should I be doing it you know like come on? Am I the only one I have? I have people helping me sometimes prove read my beautiful English and I have these conversations.

I had it before you know. You know this is professional, I’m like how do I bring the human aspect right? I do feel that smiley face changes. The tone in so many ways right so I do have this constant debate and – and it’s a very interesting phenomenon because to me that, as as writers as we are all the time, that’s how we bring emotion and it’s it’s a fastest, growing language. Why not? Alright! So the next thing I’m going to talk about is how, in the 50s and 60s and American psychologist Abraham alone, sorry my Maslow Maslow there you, our Abraham Maslow, discovered something that we all knew, but he actually put it into words.

And it’s pretty much talking about our needs, so no matter our age or gender or race. We all have basic needs, and what’s really interesting about this pyramid, is that it kind of shows you how important they are. The the bottom of the pyramid is absolutely necessary, and then everything that goes as it goes up is more of a li shirting. So one of the things that aren did in his book is he kind of mapped them into what it means for users right.

So now that we’re designing interfaces, how do you translate that pyramid so he argues that interface design is designed for humans, so the pyramid applies, but he just changed things a little bit and the top it just becomes the pleasurable part. Okay. So, let’s quickly study the bottom of the pyramid. Ok, so for users needs to be met, an interface must be functional. I feel like I’m stating the obvious right.

If the user can complete a task, they certainly won’t spend much time in your application. So after they they feel like that would be taken care of, then they can actually come back and feel confident that that’s something that they understand and they can actually work with. So the interface must be reliable. So if the web server drops out immediately or intermittently or the service is just unreliable, most likely users are never going to come back to your website.

The interface must be usable, and this is where our beautiful research aspect of UX comes into place right, so it could be very functional, very reliable and then user research comes along and proves us all wrong or all right. So I think that one of the things that’s been really interesting in our feel for you x is that we kind of stopped there right its usability testing brilliant. They know they discovered it.

They were able to. You know go through the journey and add something to that shopping, cart or delete it and yay, let’s just ship that, but what Aaron is telling us is that actually maybe it’s time to think about the next level, so he thinks he asks us about imagining. If usability was the standard for other industries such as automobile, so if an automobile is usable, that’s good enough. How can we tell between a BMW – and you know – maybe a a Kia or I don’t know – I’m not good with cars, but but it makes a really good point right if it’s usable, that’s the end of it.

No, it’s actually more than that. So many websites and applications are starting to create experiences beyond usability and it’s um it’s time to start thinking about bringing pleasure, fun, joy and delight and pretty much. This is what this whole talk is about. So are you all excited? This is something you want to learn: okay, very good and about the light. I I see that word quite a bit in portfolios and series a delightful experience, so um one of the things I’m going to do today is I’m going to illustrate kind of emotion through an exercise.

So I want you to think it was an interesting picture to find this is actually just Google search for the best food in the world, an image search. Okay, so I want you to think back to the best meal. You’ve ever had not a good meal, but a mind-blowing palate changing fall in love with food, again great meal. Okay, can you remember it all right? What made it so memorable? Was it the test? I answer: was it the taste or the texture of the food? Was it the unexpected pairing of flavors? Was it the artful presentation or they attentive waiter, to staff the ambience, the restaurant, the company? What was it chances are that it was not the nutritional value of it right, so that is pretty much the equivalent of functional, but it was so many other things right.

So once you think about it right, the meal met your body’s needs, but it also immerse. You in a pleasurable experience and your memory, your brain remembers it as such and it will stay there for a really long time until you top that with something else. Okay, so why don’t we aim for a similar target in web design? What is going to be that web experience that login experience that transactional experience that is going to top buying shoes online, all right so um, let’s see, certainly we all I’m sorry.

Certainly, we all want to eat edible food with nutrition value, but we also want an experience with it. So the next thing we’re going to talk about is three principles of emotional design. Okay – and I pick three because I wanted to kind of pick the best ones and make sure we at least got to see a few there’s more. But let’s talk about these three, so the first one is let your brand personality show and this one comes really close to my heart, because I’m an advisor for a few startups and I am really really interested in a very early stage of a startup.

It is even before they go into funding and talking to investors and it’s very interesting to see how startups sometimes don’t really think about their brand, and it’s so important, and the first principle is let your brand personality show. So when you present your brand, it has to be clear to the idea audience how it relates as if it was another human being right. It creates the empathy and it helps you the audience better see themselves as part of of the brand and and humans wants to connect with humans and at a industry level that other human is that brand.

So I find brand something that is very, very interesting to always have in mind and remember that that is going to be the personality that you’re bringing I am as good all right, good, okay, very good! So sorry it should have changed to that one. So emotional design turns casual users into fanatics ready to tell others about their positive experience again brand. My next one. Well, it’s not mine, but the next 1i.

It actually almost feels mine, because it’s about parenting and such how many of you are parents in the audience. I feel like an awful mother that loves her children behind now. Okay, good one person all right, so I guess I can talk a little bit more about this one, so the baby-faced bias has anyone of you heard of that before all right yeah. It’s a very interesting one, so we can learn a lot about design on how to communicate effectively with the audience by studying evolutionary psychology, so pretty much our human nature.

So evolution has given us baby, goggles and um. It is funny how Walter puts it, but Jeff Atwood. He actually blocks a lot about technology, mostly code and stuff, but right around the time I old, my youngest was one year old. He posted that blog post and it just resonated so much with me because what he talks about is about. Is it really worth it to have children? You know it’s such a pain, but he talked about the 51 % against the forty-nine percent and how the 51 is the most impossible.

Sulaiman of joy I ever felt, and the 49 is incredible pain, so um we as humans. Have these really strong attachment to two babies? We look at a baby face and we just melt – and some of you may just not want to show it, but you internally must feel something, and it’s to the point that actually scientists believe that the reason why we react to babies faces that way. Can someone guess is actually a little creepy now well yeah, guess who the predator would be us? They believe that one of the reasons babies have such cute faces, though we don’t kill them and in I know it sounds a little bit like it’s stretching it, but it’s true I mean again is this is about bringing in who we really are an evolutionary psychology Right – and I think I can tell that there aren’t that many parents in the room because there’s moments that you just go, of course not I’m going to kill you, but it’s like wow.

What did I get myself into? It is tough. Being a parent is one of the most amazing roller, coasters rights, you’ve ever experienced and what’s really interesting and I’m just going to do a little spoil alert. One of the talks that I have in the pipeline is to talk about parenting and how, as parents, whether we want it or like it or not, with user experience, designers, okay, think about your parents and the experience that they provided to you for the first 15 Years of your life right, so it is a very interesting thing to think about and how you can bring those feelings into your website.

So cats are a lot another ones that are very, very overly used and then any other babies or cops and so on and so forth. So that is the principle number 20 on. This is an example. So in this website, they’re using the baby face by his principle to kind of get people attached to the brand alright. So the next thing I want to talk about his personality and I was really really happy to find out that this chapter is actually available to anyone.

So if you’re not sure if this book is the right one for you go ahead and give it a try, read this chapter and um and just learn a little bit about a personality from from Aaron. So here we go. Personality is the platform for emotion, emotional design. Primary goal is to facilitate human to human communication, and I think that’s one of the reason mo cheeks are so famous because it facilitates communication.

It makes us laugh, it is very close to you know almost is actually sometimes better than just picking up the phone and talking to the other person, so so um if we’re doing our job. Well, the computer resents into the background and the personality rises to the surface. So, to achieve this goal, we must consider how to interact with one another in real life, so think about how we, actually, you know, say hello.

How we, actually you know, one of the one of my favorite analogies, are how we sell when we go into a department store and how we sell online, sometimes so, when you login to that website, and certainly you have that interrupt telling you bye now bye. Now I like to use that analogy of if you were to enter into dividends, if you want to go into with someone be on your face, asking you to buy something, no most likely the first, they hold a nice conversation right and they get that emotional connection From you and then they say: oh do you know we have blah blah.

So how do we bring that into our web design? So next slide this one really quick talks about how it was so important when we started kind of printing documents to bring back the handwriting kind of feeling into Bibles. And I find funds a very a typography in general, an interesting kind of way to demonstrate how we need that we need to that connection. So, if you think about every single tutorial you’ve done out there on the website, it usually uses scratchy kind of handwritten fonts.

They always go out of their way to find that font, because they want to kind of feel that you know it’s all right. I’m teaching you something its equivalent of that. You know whiteboard. So it’s very interesting to talk about. You know how people can connect through little things like that. So the next thing I’m going to talk about is personas, so personas are stunned to a standalone tool in the design process, but they only provide a partial picture of the relationship we’re building with that audience.

So, in really quick, this is actually one of the personas that calf share with me and there are on our website, so we use them all the time who has used personas as UX, yeah or known even well, even though new exercises are okay. So the reason why I was so excited that these chapter, in fact was the one that was available is because what errand us in this chapter, I thought it was absolutely amazing what he said about personas is sure we use them all the time we usually use Them to build that design, but what’s the persona of our website right, so we know who they are, but who are we if you were to build a persona on that website, you work on every day.

What would you have for all of these squares right grumpy? You know happy may be very cold right, so that is a really good way to quickly assess how you’re doing as far as holding that conversation with your users, so is anyone familiar with MailChimp, okay, good MailChimp Aaron actually is the UX design the principal head of You exile MailChimp, and it is a very interesting actual product, because imagine so really quick for those of you don’t know what milk shrimp is is pretty much a platform that helps you send lots of emails to lots of people and they’ve done an amazing job help.

You manage and design especially emails, so think about those marketing people that have to actually log in to send the next email to you know, promote the next thing and so on and so forth. So one of the things that he talks about is how MailChimp kind of brought some of that personality with their mascot mascot. I think it’s called Freddie and every time you login, he has a little message for you: okay, so um.

He actually shows how they started. Thinking of Freddie as an actual person and they started to track Freddie’s personality and they mapped it. So again is the concept of bringing personas into the actual product that you produce. So I add to me that was a very interesting concept. So the next thing I would like to talk about is the strategies for implementing emotional design. So this is the actionable bit so surprised.

So have you noticed that hearing your favorite song on the radio seems way more enjoyable, then just go ahead and go to Spotify and get it running right. So is the element of surprise that amplifies our emotional response? Is that anticipation? Is that not knowing that? What’s going to happen, so i’m going to show you this website. I know it’s really hard to see from at the back, but i’m going to describe this bit right here.

It says: do not pool okay, so someone asked a question and I really want to thank those of you that went to kind of ask questions as I was trying to put questions together and one of the questions that I got asked was: how do you measure Effectively measure emotional design – and I have two answers for you today night, so one of them is well a click-through rate through that do not pool would be a good one right.

So can someone just one person guess what happens if you were to pull it blows up a hand comes down and they actually pull to the next item or something like that, so it actually interacts with you so yeah. That’s that’s an interesting way to bring emotional design the next. The next strategy could be anticipation. Ok, so we owe I misspelled. Sorry with anticipation have any of you seen this last month.

Anyone who recognizes it was, I the only one paying attention. Ok, so this was all over the world of newspapers and stuff and it’s actually coming from three yeah yeah and they had this campaign going on for a while and let anyone know everyone know that it was going to happen that day and so on and so Forth so anticipation actually creates a load of emotion when it comes to designing. So the next thing I want to talk is a prime, ok and again.

Milk chimp is a excellent example. So priming happens when a person is exposed to a stimulus that it turns it shapes the response to another stimulus. So the best way to think about is the other day. I saw a little kind of dog presentation and every time they would pull a trick. That will give them a little bit of something so imagine for those marketing people that have to get into mailchimp and send the next bulk email.

Do you think they’re suspecting something new every time they log in? Do they pay attention to that funny message about who you know that be the best bananas? You know, that’s the first one right there, so it actually makes something that could feel kind of really not fun fun. So that’s one of the ways they’ve been able to kind of change their brand around so the other 10, and then this is this. Is answer number two about measuring emotional design? So that’s a really difficult thing to measure right because CTR is just going to be a click but prime prime prime e yeah priming yeah, so going back to measuring emotional design.

These are all the tweets that MailChimp gets about that experience. Okay, so talking about the articles that they’d link you to talking about how, even though they were frustrated, it cheered up, the monkey help them get cheered up. This one is the best they say I just logged in into mailchimp and the little monkey in the corn and says: hey Kate, new haircut, muy Guapo. It helps that I speak Spanish.

Doesn’t it uh? How do they know? You know just like, and it’s funny because Erin talks about this and he said, of course we never know, but hey someone out there, I statistically speaking most of got a new haircut and that created an emotional connection with her so much that she tweeted about it. So I know Twitter is not the most ideal platform for measuring stuff, but I think it actually tells you something right and don’t put it in your kpi’s fight, tweets, /, anyways um, the other one.

I’ve seen that is very interesting is asking for forgiveness. So so so far we looked. Oh no sorry, I right here, okay, asking for forgiveness, so this one is a perfect example. When something goes wrong, wear something you know: that’s going to go wrong, and that happens quite a bit when we’re dealing with backends and service and servers and so on and so forth. So one of the things I want to show today is this brilliant way for flickr to address that, so they had an outage, they knew was going to get people really really frustrated, but instead they just turn it into an actual contest.

So, even though you could not go on flickr and look at some photos, they encourage people to try out to take photos that will bring two colors together and people just win absolutely not, and they got really really creative and they turn that absolutely horrible experience into Something that people just couldn’t stop stop talking about so again asking for forgiveness is the idea that you can use emotional design in order to kind of ease the pain of things that are just completely inedible.

Okay, so really quick. After all of this, let’s go back to our question. So how do you embed emotional design, especially into a transactional website, so I think i’ll show you lots of examples today that you can definitely take into what we’re doing after right after this. But I want to show you a few more and especially because there’s some other examples that may not be for things us. You know fun.

So, for example, telling a story is a good way to bring emotional design. The other one is Gamma Phi Gamma Phi Gamma. Five, so going ahead and setting up your Dropbox and all that it’s just not that much fun, but Dropbox actually figured out a way to make it a little more of a game and make you feel good about it. Make it fun. So here is woeful, just kind of trying to hold a conversation and making you feel like it’s actually a game to create a forum, and I miss the sly, sorry and then mint.

Com. So the reason why i’m going to kind of wrap it up with mint com is because I found it to be the most transactional website. So has anyone of you heard of mint com yeah that I think that’s a very American thing? It’s yeah! So what minta come to us is that it actually helps you track all your expenses, so the challenge they have is that they don’t do anything for you in the sense that they’re, not banking, they’re, not a credit card, but you actually had to give all your Financial information and at first they had a really hard time convincing investors that this is something people will be willing to do, because you know it’s such a very scary thing to just give out your financial information to anyone.

So one of the things they did in order to to gain respect is to think about. How can we number one make sure it feels like we can? We are trustworthy that they can, actually, you know, put their financial information in there and how can we kind of differentiate ourselves from older competitors? So one of the things I didn’t go as to one of the principles, but one of the things they did is that they really thought out about the layout and all the different ways of bringing color to communicate.

Trustworthiness and to make people feel that this was a legit website and it’s a very interesting thing. Cuz the other day, I was in one of those websites that do like credit reports and stuff, and it feels so old-fashioned, and I did go through that emotional kind of decision. Three myself, I’m like hmm. How can they give me? You know information about my credit when he feels so fashion when the colors are so dated and so on and so forth, keep in mind i’m very biased because imac, you know ux designer, but it was really interesting because the way they turn this around was making Sure that they lay out the contracts, the color fell very professional and very trustworthy.

Ok, so I am at the end of my presentation. I really really hope these gave you lots and lots to think about tonight, and it is an absolutely wonderful, wonderful subject to talk about, especially because it reminds us how human we are like that. Babyface concept that I talked about it scare a few of you, but it is true. It’s very interesting when you go back into our psychology who we really are and how we actually can bring that to life unto our websites and all the stuff we work on on a day-to-day basis.

Thank you. So much for listening to my emotional design. Talk you


 

Categories
Online Marketing

The Unspoken Truth About Being A Diverse Artist

Com, because I saw it myself now this article right here, the dis Lippitt that you have to see is talking about diversity. It’s a this is subject right that we’ve talked about a lot on this blog, but there was an interview that I did with TJ Chapman Bo B’s manager and he specifically went into what b.

O.B goes through as a truly diverse artists and I’ll wait to the end. Before I get into some stuff, that’s perfect because I would like to I mean you know your perfect person person I eggs because for me you know, he’s such a unique artist right and, like he’s very diverse, and so many artists want to be diverse. Like so many people say you want to be a verse and they not, they aren’t diverse for real, but he is like truly diverse, and I remember, like you know, are the cloud knives and things like that and and then you know the the it was a Track that was that would be on a radio everywhere and I’ll be in the sky.

Exactly those tracks were like some of them were a little bit smoker. Some of them were a little bit more Atlantic. A little bit. Hood did Hill had the ones that are more poppy or Hydra 2000s, but right when he blew up with the nothing on you right that will straight pop and when I saw because I was just me, but it wasn’t dome what if it wasn’t bruno board boys On there it could have been urban and it went number one urban true, but a universal sound.

We’re going here like a kid’s perspective and I’m just reading YouTube comments and stuff like that. At the time like you need to hear the airplanes and stuff like that, like that introduced him to such a pop world, and then, when I started to see just reading as more music, I released from the comments perspective. I would see he might do something back more on to you know: Atlanta hooter type size sometimes, and then the pop fans will be calling him a sellout and then I’ll see you know and into her.

Then we won the pop stuff. Those other people are looking at a woman side on some real shit right there. It’s like it’s like as an artist. You work all your life to become a superstar. That’s what you want! That’s what you’re working for five come from the hood. You know I’m saying he don’t come from no suburban night. Please a fan, you know he can’t he come, he come from Decatur, he come and and that’s what he how he grew up.

It just so happened that he makes worldly music, yeah and, and so when he got all he just made Universal saw he he never wanted to be a pop guy. You know I’m saying and and and and really they don’t they don’t even sit well winning. You know a lot of people, always wonder why I like yellow man, you know that’s what every rapper aspires to be, but you know he wanted to be embraced by his people and he just you just made really big music and you know it ended up becoming It’s a gift and a curse having all these different types of fans have been able to make all different kind of Records and having all this success, the fan base is so huge and so diverse um between the age groups, to the cultures to to everything um.

It’s almost impossible for him to make something nowadays that going to go well with everybody and and so then it it, you know, become something’s. You have to deal with and people on our side really don’t really don’t get it and they don’t understand and when you to artist you just wanted to make records yeah you never never tried to. You know they never try to do it. On the only poppy record was on the album that was like.

Okay, damn this, this thing is pop to pop. I was magic, you know him with Rivers Cuomo, you know it went double platinum, it might be triple now, but you know that was the pop record. Yeah um, we did airplanes on bt with Keyshia Cole singing, you know Sam, and so, if you had Keshia on there over Haley now this song, because an urban feel there were Universal records of what they were pop, it was what was put on the made up.

It took him that rock hmm. Yes! Well, yes, oh well, he never tried to do that in and so you know so it’s been a gift and a curse and and be honest is something that you know that he did. He deals with like, and it’s and his crazy, it’s crazy from a management standpoint to to know no matter what he does and no matter how good it is it don’t matter, it’s going to be a segment of people, it’s going to fade and bash.

You know – and this is like wow what I should this is hard. It’s weird, that’s what I was asking, because I was so deep into it and I would literally yeah because before you say it before you hum before you say that. Let me say this because I just helped at for an artist that gets confusing. You know I’m saying: okay, so you’re making this sound and then your fans start talking about hoedown. Are you selling out, and this is that other than this ain’t? What you’re trying to be so now you’re trying to make something to please them, but when you do that you know, then you got these people over here now bashing, you – and this is okay, should it there if I do damned.

If I don’t that’s exactly what I was actually about to say, I know interrupted. That was it. It was fifty to me because I have a diverse like type of music that I like, because of just how I grew up. There would be so many different types. My dad, and so I could enjoy both sides, you know, and they know in the journey of where he came from and all that stuff so I’ll be looking at comment like barely Brewer.

Do you mean, but it was it’s. I always imagined I was a wild situation and he came out with no drama trying to make a point like you know, I mean like there were so many but yeah. I always wonder like how maybe yeah what that was. So that’s why, when I hear artists talk about being, never especially when it’s truly diverse, like some people are stylishly diverse, you can do a lot but you’re still in this pocket like Tori Lane right he’s like he might pick it right and do anything.

But it’s tough that he might write for people and do that stuff. That’s way outside the pocket, but as far as his music, he keeps it pretty much in a pocket. You know and it has similar or overlapping fan base, but like to just do it. How Bobby did it – and I like he, never came out with that rock album that I remember let’s talk about at least I didn’t catch it yeah and he’s you got it. He got all that music and he got.

He got a whole bunch of projects. You know his record. I have magic make music a lot. I just want to know for like for the air for an artist. I definitely wanted to get your opinion, your insight, which you shared life, because I think artists don’t know what their what it actually looks like. We always they hear the message of organics so much and they hear the message of it. Doesn’t matter just make what you want, you can be that versed and consumers are not as trained for diverse music, as you really think like they just aren’t.

They are not. You know, they’re receptive, even yeah, all right. So that’s a snippet and I definitely have some things that I want to say, but before I get into that, I just want to remind you that you haven’t seen the whole interview you can check out the entire interview by just google searching. I mean YouTube: searching TJ Chapman brand man, brand man, Shawn and that’ll pop up, because I don’t know if I remember, to put the link in the description below, but the things that actually keep in mind about this is yeah.

We have a lot of artists that say: they’re, diverse right, but really diversity is this kind of kept within a box right and there’s still the same fans that you’re speaking to you’re, really just speaking to the same fans from a different direction. But when we get into diversity, diversity, then you’re talking about types of music and types of sounds where one fan base might hear it. But then you have a completely different side of your fan base that does not even relate to it at all right and that’s when we start to find these troubles when you’re a truly diverse artist when you’re a a widely diverse artist.

You have this conflict of interest that we talked about in this interview, snippet right and that’s when you find a lot of trouble. That’s what I’m trying to get a lot of people to avoid when they’re starting off, because if you put out some music and on one hand your fans are loving it, but then, on the other end, you have these other fans. That, literally, not just say, that’s not the song for me, but he’s selling out for creating this type of song, and then I drop another song and now.

Finally, this fan base side is completely okay with it in their back and love with me again. But now this other side of my fan base is like yo bro. We hate you or you’re a sellout from their perspective, you’re always going to be in this conflict and it’s just a hard thing to work with, but even greater than that for artists aspiring to blow up. It’s just a hard thing to ever create a foundation to blow up off of again a lot of these artists that you see that our diverse quote unquote, write a lot of air quotes, they blew off off of one song or one sound right, and then they Found other ways to get their fans to like them: either it’s the personality that they had.

That became larger than life right onward. It’s something like. Let’s say they create songs that have different sounds, but that those same fans like it. They, like the content of it’s more about the content than the phonics itself. There there’s so many ways to get around that stuff, but the more you focus on trying to be completely diverse, and maybe you aren’t as diverse as you might seem, and that’s what I want people to think about as well, because somebody some people, I honestly feel Like after talking to some artists, they feel like they have to be diverse, they’re aspiring to be diverse when they’re not capitalizing off of what they already are right.

And then it’s really just creating confusion in the music and that’s just the honest, guy’s truth. Where, sometimes you aren’t super diverse, you aren’t really good at a lot of different types of music but you’re killing it in one area and you’re, not capitalizing on that, because it became cool and training too. Everybody wants to beat our verse, but in the 90s it wasn’t this huge cool thing to say I listen to all types of music, but now you ask people, what do you listen to and a lot of people say I listen to a little bit of everything, But then, when you go down and looking through their playlists and the things that they actually listen to based on their real behavior, they don’t really listen to everything right and that’s where your fans can throw you off.

You see people like giving people Big Ups right and praise the people for being that verse, but then you actually find out it once you go be diverse. They don’t really feel that way right and it’s not exactly what it seems. So that’s just something to keep in mind: there’s no better way to see that other than what was in TJ at Chapman’s interview. Talking about this real experience of what it’s like, this real conflict of what it’s like when you have a truly diverse, not just sound right, but more so even in a diverse fanbase, because your music so diverse, it actually speaks to different people.

Not just please. It’s the same people from a different way and how hard that could be as a career other than that man. As always, this article is brought to you by brandman network.Com, and, if you like, this article go ahead like button, if you like, you might as well share it if you’re not subscribed, you know what to do here. Subscribe.


My favorite musician as of right now.

https://soundcloud.com/myles-brown-321811388/laminar-flow

 

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Use TubeBuddy When Uploading Your YouTube (or Not)

Y2 buddy may be something that you’d consider. So, let’s go into my account. I’m going to upload a article that I made it’s kind of like a test article and I’m going to use the beta upload.

That comes up right here for upload article all right and here we go. I went ahead and made a test article in my Camtasia account and it actually just goes right to a folder, and I pull it up from here and you wanted to upload your mp4 file. Just in case you weren’t aware, I do have a full article of uploading, a YouTube article and all the steps, but for this article today I just want you to see the difference of using YouTube buddy and not using it.

So my article is uploading. You can see that I already have my description in there ready to go. I don’t have to type it in every time, all right, it’s already loaded. I did something short on purpose now. You can add a thumbnail right here. We’re not going to do that today because, like I said, I want to show you what happens when you use two buddy and when you don’t now, what I’m going to do is I’m not going to do any other parts I’m going to save it as a Draft and then go back into my account cuz.

I want you to see where I have to put everything in, like my keywords and all that stuff and the tags, it’s a little bit easier to see. It’s almost done: processing, okay, once it’s finished processing again using this version, you can go in and set. You know your your article to show later and all that stuff. That’s that’s not what we’re doing today, alright, so I’m going to hit done and I’m going to go in my list of articles and I’m going to pick up the draft.

So I finished that out and now I want to. I went back in into my list of articles and it’s in draft mode still because I haven’t done everything yet, but I want to show you the tags. Okay, so here let’s say I named it, I’m how to find se. Oh okay, I have to sit here. This is it. I have nothing else popping up, so I really want you to get a good shot of this. How to find SEO. I have to go find all my tags myself, all right.

Now I’m going to upload this article, not the same one, because YouTube will notice it’s a duplicate, but I made another sample article and I’m going to upload it in Chrome and it has the Chrome extension to buddy connected to it. So look here, everything is pretty blank, it does have an end screen here. I can go in and list my article I can put the playlist in, but it’s very very basic, and these are all the steps that you need.

You need to do your thumbnail. You need to put your tags in. You need to list it when you’re going to post it your playlist and your end screen. If your monetized, you can add cards, but that’s it there’s nothing else. I can scroll all the way to the bottom. Nothing else here. Alright, so I’m going to save that and now I’m going to go, pull up, Chrome and we’re going to upload a different article.

Alright, I am in Chrome. I just want you to see that that I moved over. I didn’t want you to have to go through all that. My other article here is called sample, delete number 2 and we’re going to go ahead and upload that, like I said, I can’t upload the same one cuz YouTube will recognize it as a duplicate. Now you see here I’m using upload article beta, just like I did on the other one and so far everything looks pretty much the same.

Doesn’t it let’s go to the next page I can go in. I can add my playlists my tags, my endscreen everything pretty much looks the same. Doesn’t it all right so now we are looking at the view where I opened it back up to edit and look at how much more is here. If I go down here – and I say I add – a tag that says how to find SEO search engine optimization now keep scrolling down. Look what happens. Look at all the suggestions.

This comes from to buddy, I can go in here and it’s going to tell me different suggestions. Okay, now it was using see how it says, delete and all that it’s actually basing that on my title. So, let’s change the title because we’re not getting an accurate suggestion SEO or let’s just call it search engine optimization alright. So now what I’m going to do is refresh down here refresh my scores and it should refresh what it brings up.

Okay now see how it changed. I changed the title and it’s bringing up different ideas for search engine optimization. Now I just typed in my first keyword. Typically, I type in the exact same keyword as my title, so how to find SEO it has a score of 36, which is pretty good that score the higher. It is the better. That means it’s searched a lot. If I go down here, I can use any of these keywords. These are the most popular keywords.

They usually have a score next home. So, let’s let’s go up here and I can go into the suggested list and under suggested it will have a score next to them, if they’re, not in the other. I don’t know why sometimes that pops up and sometimes it doesn’t it might be, because I changed it a couple times now. This popped up, suggested, taps keyword, search, is a great keyword, see how the number is 13, and I can just put a little click next to these.

Now you want to read them. You don’t want to just click them because they came up because sometimes what your article is about doesn’t really match the keyword, and it’s not really going to help you it’s. It is a a tool and it’s doing the best it can to find the best keywords for you, but you know I was looking for SEO research keywords. All of this is actually applicable, and over here I can find I can look to.

Are there different keywords that can I get that I can add? I always add my name so that has a high score make money online. It has to do with that affiliate marketing for beginners. So I can look and see. Are there any blog keywords that would match as well and then I close it and all those keywords will show up but look how easy that was for me to find the keywords that I need, and here it’s even going to going to give me a score.

271 characters out of 500, so I didn’t even use them all. So I can go back down here and find more now. What I’m trying to do this wasn’t a good topic by the way but see this vid IQ. That’s a vid IQ scores! That’s not going to help add the actionable score right here. You want to get that as close to 50, as you can. Typically, I will go in and find keywords and that score will go up to like 46 or 47, but this is what to buddy.

Does. Okay, buddy also look up here at the top there’s something else that I love that it does, but it tells me actively how many people are searching for my articles and in the last 60 minutes, there’s been seven and then the last 48 hours there’s been 297. I’m still at a newer Channel, I’m like I’m very close to being able to get monetized, probably by within the next few weeks. So but it’s been cool to read those numbers go higher and higher.

You want to be careful about comparing yourself to some of the bigger blogs you want to read them see what they’re doing try to learn from them, but I don’t want you to get so hung up and looking at them that you compare yourself to them. Everybody started where you are now, whether you’re at 10, subscribers or if you have three thousand or 10,000 everybody started with zero. We all start at the same place, but this is a tool.

That’s going to help. You be better with your search engine with your keywords: okay, so that the analytics will pick you up better or the algorithms sorry. So anyway, that is one simple thing that two buddy will do for you. There are lots of others, but I wanted to show that today for this article as the main thing so click below there is a link for you and the neat thing now. The last time I checked, if you’re, a new blog and you’re under a thousand subscribers to buddy, will offer you 50 % off for your monthly fee, so it’s usually nine dollars a month for the beginner they’ll charge you 450 again.

That was something they were offering. I don’t know if it’s gone but check that out, especially if you’re new, and I thought that was really nice of them to help the new the newbie get started and the more I used this tool, the more I’m sold on it. Actually, I know I’ve made other articles. I said I’m not really sure, but because I was still deciding between two buddy and vid IQ and I’m leaning towards buddy.

To be honest, I think, there’s more in there that’s going to help you with your blog. Alright, if you liked this article, give me a thumbs up and don’t forget to subscribe.


 

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Profitable Blogging For Beginners – Creative Commons

Many people dream of blogging for profit, and this goal is not far beyond the reach of someone, with average intelligence, a willingness to work hard and a basic grasp of blogging technology. However, very few people manage to reap the profits they want from their blog. Most people who attempt to make money with their blog do not succeed.

For two reasons. Often, bloggers have unrealistic expectations of how fast their readership will grow and how much money they will make and when these expectations are not met, the disappointment can crush the desire to continue blogging. The other trap that many bloggers fall into has to do with blacking plan. If you want to turn a profit as a blogger, the key to success is to make a realistic plan and stick with it to succeed at blogging for profit.

The main thing that you will need is a large readership, the higher your traffic. The more advertisers will agree to pay you, however, cultivating the regular visitors that you will need in order to make a profit, isn’t easy as more and more blogs appear each day having a great idea or a wrong. Wonderful writing style is no longer enough to get attention. You need to be able to market your blog effectively too many bloggers spend all their time writing posts almost no time marketing their project to be certain updating, as often as you can, is a great way to keep your blog high on blog roles and high-end blog Search engines like technorati, and once your readers know that you update frequently, they will return your site on a regular basis.

However, it does not matter how often you update if nobody is reading your page, so don’t skip on the time that you spend drawing visitors to your site to make your dreams of blogging for-profit or reality. Try decreasing your number of posts and using some of that time to draw new visitors by setting up link exchanges with other bloggers, making contacts in the blog community and following other established modes of winning traffic.

Of course, even if you are mark a marketing genius or have a really great idea for a blog, success is not going to happen overnight. Building the kind of readership that blogging for profit requires takes time and in all likelihood it will be at least several months before you are able to turn much of a profit. Try to stay committed to your blogging project during this initial rough period to stay motivated, set goals for how often you will update and how many readers you want to attract and then reward yourself for sticking with your plan thanks so much for reading.

Please comment thumbs up and leave a comment and click the link in the description thanks so much


Content is King! Bloggers are the best! Add more content to your digital world!

 

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How to build a personal brand on social media

Like me, I guess you’re struggling on how to build a personal brand on social media. I’ve been studying on this topic for a while, and I think I finally got it. I finally found the four most important things to build a personal brand, and I know you heard advices on find a target audience or find your own niche of your tentacle.

Be consistent, but I want to go more deep. I want to get to the core of how to build a unique brand, and I boil this down to four points, because I know your struggles right when you put something on Twitter or blog or you upload a article on YouTube unless you’re famous Hollywood star, like Will Smith it’s really hard to have that charisma from day one? That’s why for know more people like us, we need to build the strong brand from scratch, and so, let’s dive right into it.

The first point to build a strong brand is belief. People resonate and follow strong beliefs, for example, Evan Carmichael who’s, a famous entrepreneur. He believes that everyone has a Michael Jordan level, talent at something Steve, Jobs and Apple, say think different right. A belief is also what you want this world to be in the future. The ideal people in society and how they should be. I believe that everyone is put on this earth for a reason and it’s our responsibility to find what that is in pursuing life that is full of joy and fulfillment.

So what do you believe in? What do you want this world to become? If you don’t articulate what this belief is, your brand will not grow? The second point is: stand against a brand needs to stand against something and stand for something. If you try to be in the middle and try to please everybody, you end up pleasing nobody right. You need your lovers and haters and a brand that stands for something and stands against.

Something is really powerful. You see this in human history right: democracy versus socialism, East versus West. Whenever you position yourself in what you believe in you will get haters, but you’ll get lovers and that’s the only way you can raise your brand presence. I believe in self development itself, Rawls. The more you grow in progress, the more fulfillment and joy you will have in life. That’s what I believe in so what I’m standing against is to live a decent life to live on autopilot, to repeat the same day.

Over and over again, I stand for refusing to settle on being mediocre to live a normal life. What are you stand for, and what do you stand against? If you make this clear, the more power you will have in your brand? The Third Point is your story. Why do you do what you do? Why did you start believing in what you believe every successful brand has a strong story inside humans are attracted to good stories in a good story, is made of struggles and overcoming those struggles.

The reason why humans get attracted to these kind of stories is because they don’t want to end up being suffering or experience the same kind of struggles by themselves. They want to learn from it to avoid that kind of struggle in the future. That’s why they get attracted from the DNA point of view to those kind of stories. So your story on your brand or what you believe and why you believe in is really really important.

My story isn’t that perfect, but when I moved from America to Japan, when I was 10, I needed to adapt the society in. In a sense, I needed to be like someone else to be an average kind of person and go after the same kind of goals. Like going to a good university and get a good job in a big corporation and climbing up the ladder in the corporation and now having the opportunity to live in Germany as an expat, though all the work is quite challenging and exciting.

There’s always some part of me in my head saying that is this really? What I want is this really when I’m fulfilled and passionate about, and that’s why I try to put my energy and my full-time job first and try to build a side hustle. That’s following my dreams and passions, and that’s why I strongly believe that we should never give up on our dreams. So what is your story, and why do you do what you do? The fourth important thing is value value proposition.

Now, what you believe and stand against in your store is quite personal right, but a strong band always resonates with other people. It captivates other people’s hearts and add values to them. Value proposition is a difficult term. It’s simply like this. You need to find what your audience wants. That’s the first step you need to find, while your target audience your ideal client wants, and in order to do that, you need to find who your target audience is, and everybody says this, but nobody is really trying hard enough to identify who that is.

You need to literally pull out a paper and pencil and write down who your target audience is how old they are. One of the agenda is: what are their education? What are their incomes? Where do they live, which country? What do they want? What is blocking them to achieve their goals? What are they suffering? What kind of difficulties do they have? How do they spend their weekends? You need to be really specific on this.

You need to really narrow down who that is, and once you do, that you need to find what they want, and the second step is you need to find what you love doing and what you’re good at now. That’s the hard part right. You need to make an inventory of what you’re really capable of doing what kind of skills you have and what you’re passionate about and to find this interception of what they want, and what you’re capable of providing most people get stuck here.

My tip on this is define who you are and why you wanted five years ago. In my case, I was just focusing on my work, my full-time job. In my case, I would wish to know that artificial intelligence, AI might replace my job and my job in the future like five years. Ten years later might not be secured, and also that, if you tap into your potential and find your own passion, we all have the possibility to go out there James and be financial free.

So it’s easy to get stuck on what you can really provide value to your ideal customers. But if you find a way to give advice five years ago to yourself, things might get easier. So, to sum up, a strong man always has a strong belief, a thing that they stand against on story on why they believe on what they believe and a value proposition. On top of that, I would like to leave you with one more thing and that’s to be yourself and be authentic.

Different is always better than better, but the key thing here is that, being yourself alone is not that powerful, you need to become better than who you are now to become great. Obviously, all the brands out there keep on reinventing their products right. The iPhone always has a different version, so you always need to upgrade your soft. You need to always upgrade yourself and keep on improving. You can’t just lie on the bed and eat Doritos and read Netflix all day long.

That might be you authentically you, but in order to build a personal bang, you need to keep on developing. You need to keep on improving yourself so that people get inspired from you. So if you like this article, I know you like this one because to find your purpose in life and if you’re new here hi my name is Joey in this blog is about self development tips to change your mindset changing your life.

So if this sounds good to you, please consider subscribing hit that notification bell, see you in the next article bye, bye,

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Sister Circle | Building multiple streams of income with money expert Dr. Lynn Richardson | TVONE

Please welcome back down and circle. Dr. Lynn, riches, yes, absolutely so! The dr. Lynn, you have a new book coming out called Parsippany and I’m going to read it exactly.

It says it’s a guide to creating and balancing multiple streams of income. Would you tell us a little bit about this, but I love the title by the way you think. Well, I wrote this book because when I was in my early 20s I had a whole lot of jobs. Like you can come to my house on a Saturday. I could write you an insurance policy of resume teach you how to get a job, how to get a man how to quit a man all over the place.

It was like. My name is Lenny and I got plenty okay. This is way too much, I’m moving, but I’m not going anywhere. So I decided to create a book, so people could actually learn how to use all of their gifts all of their talents and to have them operate like a symphony and the orchestra and their many different instruments. Yeah. If you play the instruments, you know the piano and then the organ and the cello it makes one beautiful sound.

I was going to put you in my pocket. Take you home with me: okay, but you you talk about having only one stream of income is hazardous to your wealth yeah. Can you explain that to us? Please yeah I mean, if you have one income stream and the job lays you lays you off or the boss doesn’t like you or the industry completely just goes upside down. Yeah then what happens to your wealth, and so I say that everybody is an entrepreneur.

That’s not just reserved for jay-z and Diddy and Oprah. He and Russell said: oh yeah everybody’s an entrepreneur. So if you want to be a doctor, you should still have multiple streams of income. If you want to be a teacher, you should have multiple streams of income. You can tutor, you can teach, you can do things on the side, so we should teach everybody not to go to school, get a good education going to get a good job, but go to school, get a good education and create jobs.

Yes, yes, okay, we talked about my chemistry’s of income, but how do you avoid being the jack of all trades and master? You have to find your purpose. I think that’s easy. That’s the key yeah message: key yeah! You have to find your purpose and if you do what you love, the money will follow. Yes, but you have to be consistent. You have to run your business like a business. You have to stay consistent.

Having your own business doesn’t mean you just wake up whenever you want really having your own business means you’re like working at it all the time and so trying to get to the place where you know what to do and how to do it. It comes from looking at what you’re good at what do people tell you you’re good at what do you do so easily that you think it’s nothing yeah, that’s probably an income stream and then what about all the side hustles that you can get so when you’re Trying to get to the next level financially and create streams of income, you want five active streams of income and then for passive streams.

That’s money that you don’t have to work for. It just comes in to you. So we talked about all of that and the boats almost like a residual residual income. Yes, you’re, investing from businesses that you get paid because of the work of others, multiple ways like that. One thing: I love what you said when you were like you know when you have your own busines on your own business, you just don’t wake up when you want to.

You know, like sometimes the the store may say it opens at 7:00, but I roll up at 7:00 yeah and it’s still not open, and then you kind of hang around seven-30 yeah yeah. I talk about that see. We don’t want to run janky business come on. Jinke businesses run jingle badging with bad people funk-defied in Japan, it’s all kind of together, but we want to be professional. We want to put our best image forward.

We want to make sure that we people can reach us, have social media. So not only do I talk about how to start a business and how to have multiple businesses, but why having multiple businesses makes good financial sense, because this system, the economy, operates on giving people who have businesses over 460 tax deductions. So if you are an employee, you only have about seven or eight, but if you have businesses, you have multiple tax deductions, including, for example, hiring your kids to work in your business.

You get twelve thousand dollars in deductions per child, but money that you pay them. You can now pay for their tuition. The children have to be what the maximum age is 18. The minute you shall hire them if they’re over 18. They just have to pay taxes on the money. If they’re under 18, they don’t have to pay taxes, and it’s not a sweatshop you. Your children can work in your home-based business. They can do chores and then people say well what about toddlers and infants an infant can model, so your child has to be able to do any job that any other child can do.

So if I had an infant because formula and diapers is about three, it’s like you’ll be poor trying to buy that stuff. But if you hire your infant or your toddler and then three and four-year-olds they can use iPads. So they can actually help you with social media. They can do research. My youngest daughter Kennedy has been working for me since she was four. She wanted a desk, but she’s been working for me since she was four all of my kids work in the home-based business.

Any other nieces and nephews and guide children who ask for money, they get a job too. Everybody gets a job. Everybody gets a job because I give you the money. You can’t pay me back, but if I pay you a salary, I get to write it off and you get to learn some financial skills. Let’s talk about the many people who want to start businesses and they pour their money in their time. Their effort into these businesses, but they still can’t seem to save money yeah.

So how can how can they keep money in their business? Well, the Bible says that plans fell for lack of counsel, but with many advisors they succeed. So anybody who wants to start a business you should get a team. You should have a consultation. You should do a think-tank. You should think about all the ways you can make money without spending money. So the key in the beginning is to have low overhead extremely low overhead high profit and then move forward from there and from your profits.

Then you reinvest in your business and expand. Let’s talk a little bit about your nationally syndicated radio. Show the millionaires table so tell us a little bit about that. I’m sure you’re, probably giving information like you’re, giving here right now. What makes you say, listen! This needs to be something that everyone knows. What did you see and what inspired you to go ahead and move forward with that syndicated show? Well, I have to be honest.

This is one of those things that somebody else saw in me that I didn’t want to do myself. So the president of wvo in radio, melody, Spann in Chicago, said Lynn. I want you to do this new show called the millionaire’s round table and I’m thinking – oh my god, I don’t want to do radio blah blah, but I’m great at radio all right now. The information I was a radio show years ago, so it’s about creating millionaires, one family.

At a time you don’t have to be a millionaire, we’re going to teach you how to become $ 10,000 $ 10,000 to a first-time homebuyer. Go to Linda millionaire comm get all the details. Well, she said so. Thank you so much for all the amazing information. If you want to know more about generating multiple streams of income, be sure to pick up her book, the symphony, a guide to creating and balancing multiple streams of income everywhere, five books are sold.


Website design packages are a great way to improve your digital marketing image.

 

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How To Use Features Vs Benefits In Digital Marketing

There’s a big distinction between each of those by the end of this article, you’re going to have a clear picture on exactly what you should be talking about, how you should be positioning your brand or your product or your service, and really get some clarity about how To create a powerful marketing message: hey there, my name is brandon brashears and I create daily digital marketing articles.

So, if you’re trying to grow your brand or your business with digital marketing, this is a great place to learn. You should totally consider subscribing if you like, the article hit that thumbs up button and if you have any questions, comments need help with anything comment below happy to answer questions for you. So let’s talk about features and benefits. Features are very different from benefits because features.

What are what make up the product or the service to the things that you talk about and a lot of times when you see especially brands and businesses, doing their own marketing and their own digital marketing they’ll get into the trap of starting to talk all about The features of what they offer you’ll see this a lot too, with with real estate and service providers and just everybody when you’re so close to your solution and your service a lot of times.

You assume that people understand what the actual benefits are, but truly you have to get really really detailed about what are the benefits of your product and service and not just talk about the features so I’ll give you some examples here. Let’s say you are selling a bicycle, for example, in your bike shop here to sell bicycle. You start talking about all the things that make that bike cool. You start saying hey this bike.

Is you know it’s really lightweight and only weighs 11 pounds, and it has 11 speeds on the back and it has hydraulic brakes and it is made in the USA and all of these things that make the bike interesting people want to know about the features if You’re selling jewelry look at this. This an engagement ring, it’s made out of platinum and it has a two carat diamond and it’s this quality of diamond those things are definitely important.

It’s important to understand what you’re selling to be very specific about how you sell things and describe it well, but people don’t typically buy like through that. With that engagement ring example, it’s a perfect example: people don’t buy an engagement ring because it’s a flawless diamond because that is, you know somehow better. What does that flawless large diamond say about the person buying it? You know if we look at diamond rings and engagement rings.

That’s actually a perfect example and here’s why people that are buying engagement rings, especially larger, more expensive engagement rings. There’s not any actual need for that product right. If you don’t, you know, people can completely get married without having a two or three carat diamond and it mean even cubic zirconia looks the same. But what’s the difference? How do you sell that to somebody they’re not buying the diamond, because it’s a diamond and it’s going to be useful and it’s going to be long-lasting? If you think about it, diamonds are actually totally useless.

They are pretty to look at, but you know that’s specifically you’re buying status you’re, showing off what you’re, what you know, you’re your spouse has you’re saying: hey you’re valuable to me. I want to spend the rest of my life with you. Here’s this amazing, expensive gesture that I’m giving you right there’s so many additional meeting meanings that that ring actually represents, and that specifically, is the benefits when you’re thinking about your product or service, you know it doesn’t matter what you do.

You need to think about. The actual benefits of what it is that you’re offering to the person who wants that specific offer. So I mean this completely changes the marketing that you do it’s going to completely change the the way that you call out the audience. It’s going to change the way that you engage with the audience. It’s going to change the way that you talk to them. I’ll, give you some examples here.

I was doing some marketing for a software company and it was very busy professionals and it’s a software that helps them to reduce the amount of administrative work they have to do when they’re doing billing, and so I thought to myself. Well, we have this cool software. It can do all of these amazing things and the industry that we’re just working in was primarily female and they were primarily practice owners who the owners of the business who are busy they’re overwhelmed they’ve got so many things going on a lot of times.

They’re mothers – and so I said, let’s target in on a very specific subset of mothers who are busy and overwhelmed, and let’s tap into that mother guilt that they have right and we’re going to talk about. With this software we could say: hey the software’s better. You can allow you to capture more payments. It’s going to allow you to make more money. It’s going to allow you to work less on the business work more in the business there’s so many benefits right, but what we ended up doing was we tacked opt in on one of the primary benefits.

You don’t have to stay late, every night, filling out paperwork. That’s mindless, this gets done for you. You get to spend time on things that are actually important so like that is extremely powerful. Instead of just talking about the things that your product or service does you’re giving them more time with their family, we used images of a mom reading stories to little kids and people that are busy moms who work cuts to the cord they’re like geez.

I need to be home, I’m missing this. I don’t ever get this back. You see how different that is how powerful that is. If you are trying to sell something, if you say hey, this works better, it’s good for it. You should do it. Everybody knows. What’s good for them, everybody knows what they should be doing right. If everybody did what they knew, they should be doing. Everybody be eating vegetables, never eating candies, nobody would be smoking, nobody would be drinking and everybody would be super healthy.

But that’s just not the case right people do things because of emotion. They do things because of status. They get and they buy things not for the features they justify. Those features as logic, typically with the emotion on what it does for them. So that is a huge takeaway when you’re selling the benefits you usually can justify that really well with the features. So how do we break down what the actual benefits are now? I think that the best thing to do is to number one get clear about who your clients and customers are going to be and really define what their before state is, and what they’re after state is.

I have two articles that are very powerful for this, like what really really in-depth I’m going to cover it here, just a little bit. But if you click on these cards up here, you can go to both of them. One is defining your client avatar, and this is step one in any kind of marketing. That you’re doing you need to know who are you targeting and then number two you need to define what their before and what they’re after is digital marketing gives you the ability to get laser focused on your targeting on your demographics that you’re choosing on their psychographics.

That you’re choosing, and so you need to create marketing, that’s speaking to people specific people that you’re targeting you’re not trying to be. You know I was. I was seeing um I’ll, give you an example here I have one of my former clients who is doing ads and I see what they’re doing now and they are just being so bland they’re trying to reach everybody in corporate America and they’re ending up being extremely Boring and very very ineffective because they’re, just not talking to any group of people like think about Hertz rental cars, for example, no offense, Hertz rental cars, but anytime, I see their ads they’re just another commodity right, there’s no reason actually choose Hertz their ads and their Content super boring and, as a result, they’re not really speaking to any group of people you’re, just showing yourself as a commodity.

If you’re trying to reach everybody, then what’s going to happen, is you’re going to end up reaching nobody. What are the people that do reach with? You are going to choose you just for reasons like hey. This is a good price or it’s convenient or I need it right now, they’re not going to end up working with you because you’re making a better pitch and that’s how you make a better pitch to them. You say here are the benefits.

Are you this person? You have this problem. This is the promise that our brand banks – and this is what we’re going to do for you if you use our product or service – and I think that’s where benefits come in so features versus benefits. Features are important, but don’t fall into the trap of always talking about features. I hope this was helpful. If you have any questions, comments need help with anything comment below.

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Business Development and Consulting with Pam Gockley on SynergyCafe with MagicBrad

It’s the internet. Lifestyle show about career finance, relationships, spirituality and wellness, we’re moving the online chatter over to real life activity, and now please welcome your host of synergy. Cafe magic Brad, hey enough friends, magic Brad! Here, synergy cafe in the synergy collaborative and I’ve got a new friend online and she’s from over in the east side of the world over by the ocean.

There and her name is Pamela. Are you doing Pamela, I’m telling fabulous? Thank you magic. So it’s one hour. One hour over there from central time right, I believe, said yeah. I lives in Asheville North Carolina, for I think it’s just one hour. No big deal easy, breezy. Ok, so the first thing we want to do is find out who you are and do you have kids, you married. You got pets who the heck are you.

My name is Pam cockley and I started a business 21 years ago and have been off to the races ever since that during that time I actually got married to my partner. So we have separate offices and it works. So he does one part of the business and I do another part of the business, so we worked out really well. I have two for babies to kitty cats, who I love dearly, and I decided early on that. I did not want children by Troy face and you know you have to feed those things every day, so you know I thought it would be better for me not to go that route.

You know some people like, oh and like no, I decided not to have children um and I love my furbabies and have a great husband yay. So you said you started a business so well, that’s the next question is: what do you do? What is it that you do on this business? We started 21 years ago as a marketing company. We help businesses grow their business through connecting with your customers. So when the economy crashed into Nate, we everything changed, and I help businesses who have not made that transition to customer centric and are still thinking they can put ads in traditional marketing.

And they can tell people how great they are, which is not going to work. And I help them transition into a more customer-centric, modern way of doing business. Just like you – and I are talking today, this was not going to happen. That’s kind of the way that the world works nowadays and it’s more evident now than ever because of this internet thing, and I think it’s also very important at a business that doesn’t quite get this to say.

You know what I just don’t get this and to work with someone like you. That does get it, because it’s very, very time-intensive should I be on facebook. Should I be on linkedin? Should I do articles? Should I do podcast yeah yeah? Absolutely absolutely. If it’s not me work with a professional who has the credibility and the experience to do it, I rail against people who claim they can fix issues but have no solutions.

So then it around a while. Well, there’s there’s too many things to read these days for an individual, a single business owner to deal with all these different things. So it’s best to outsource to someone that does get that it’s and the nice thing is, you don’t have to have them as an employee. You can using this contractor. So when do you, when do you do your work? Do you do your? I personally. Are you a name or a PM person? You must be an AM person because you’re here now I am an a in person.

Boo, boo boo. I love. I love getting up early in the morning. Absolutely so, when you work with your clients or do you work, you’re like like a helper on call kind of person, we’re kind of on an on call because of the the Internet itself is twenty-four seven, so we do have our own server. We do do hosting. So we’re kind of available twenty-four-seven to our clients, absolutely got it. And then, where do you do your work? You actually go to the clients offices, or do you do it all remotely, or do you have an office that you do like a studio or something like that? You guys were kind of and the really nice thing is.

I do all three of those you know. I do have my own office, I can work remotely and I do my favorite is face-to-face, not all possible. I get face to face whether it’s in the same room or a skype. I do a lot of Skype meetings because I like to see people’s faces, because you can tell a lot about a person by how their how their body language is. Sometimes I don’t even listen to what they say so much.

I hate to admit that, but I just I just look: how they’re looking you know, farm and being face to face like this is easy. Oh you’re, a social media expert, huh, yeah uh-huh roll roll eyes shaking of the head, so I at all costs. I try to get it in the face to face, but if not phone call or email or texting works as well, I like to get the the article thing. That’s why I’m doing these all articles, so people can know who you are and not think that you could be anybody from the Philippines or who knows where posing as you and it’s nice to actually see you without a fake green screen beach behind you and I, Like what you mean it’s not on the internet, it’s not real come on.

So again I don’t like take too much time, but can you kind of summarize your process of how you do your work? Sure I’ve actually written two books once called the reputation factor and the other ones called the art of running red lights and in those two books I lay out how I fixed our business, so we were so successful with the transition to a reputation, centric customer-centric process Using a reputation strategy, I actually wrote a book on it and I help people either work through it.

If they need a little bit of accountability, if they’re overwhelmed, nobody can do this all on their own, but the book is available that you can walk through until you get stuck. Some people call me I’m like not sure about this part, so I created for stats called the ford fees, its discover where you are define where you want to go, you develop it, you get there and then you defend it. Unfortunately, in this world, with the internet, anybody can say anything anywhere.

You have to have an insurance defendable plan, emergency action plan in place. Well because that’s basically the steps I like steps, i’m a metrics person, so don’t tell me to go, write a resume. Give me the outline right the resume then I can do that so this is this is an outline for business owners and for personal and professional to follow their own, because people are do it. Yourselfers excuse me, so I wrote the book based on what I did to turn our business around.

I would never tell you to do anything. I haven’t already tried okay. Well, before I get into my favorite question, then I’ve got one other final question for you. But could you tell us how to get a hold of you, your website domain names and all that kind of stuff sure, because people have really taken the word reputation and have created a definition for that I don’t agree with. I created my own word.

It’s called rep, EP tates, or so its repertoire descamps or pamela gothic amor mighty websites. So I do a lot of speaking a lot of training and a lot of consulting as well. So this it takes a lot to transition a business, but with somebody beside you, it’s not that bad to do it’s not that bad, so you can either get me through my website or yeah. That’s pretty much! The easiest way to get me. My put those links on these articles when I propagate them all in stuff too, so we just find it with a quick.

So, okay, here’s my first club just a general question: what does the word abundance mean to you? Just you know couple sentences, since I turned 50 abundance to me is time it’s just time and making time for myself and rejuvenating myself and working on me, and I know what s it sounds selfish, but it is i’m not going to do good for anybody. If i’m not taking her, I totally nice right. I finally realized that looks like it.

That’s kind of like the oxygen mask in the airplane. You put it on yourself before you putting other people, because the reality is is if you’re somebody’s calling in here there we go he’s right. Who is it now for you? It’s a some other sky /. You must be interesting getting to hold of me. That is good, so I got some time devices here because I meant at the time thing, because it is the one thing that we all have in common it’s time, even though it’s made up on our heads of what time actually is, but you know the routes Earth spins and things happen, and it’s the same for everybody, so here’s my favorite question then we’ll assign this bad boy off and propagate it up to the universe.

Question is the big. Why why are you doing this? Why aren’t you a school teacher? Why aren’t you like a Olympic skier or have your own yoga studio? Why did you pick this for a career? I’m not sure I picked it. I think it picked me um. I think I’m very passionate about people finding and fixing things when I was first interviewed about 20 years ago. They named me the fixer and in business. It just makes sense.

This just makes sense, I’m terrible at sports, I’m competitive, but not for me, I’m competitive for my clients, which you know may sound a little trite, but this is where I should be, and finally it only took me 50 years to figure out. This is my passion, and this is where I need to be. I need to be right now, got it well, it’s refreshing them on most of the people. When I asked that question, it boils down to they’re doing it for other people kind of thing.

That’s kind of the why working for your clients and that’s a that’s encouraging to that? Maybe humanity can come back together again, so I’m working on it too. Okay. Well, that’s part of the goal of this is to get the online chatter back in the real life activity. So I appreciate you taking your time this morning and I will get this out into the internet and i’ll send it to send some links to you and if you could, synergize and propagate them up also will rising tide lifts all boats so to speak.

So, Thank You, Pam for taking the time she’s someone happiness. This is a magic bread signing off. You will

Starting a business is not easy! Think about who will be working on your digital image. Hiring a good webmaster will help!

 

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“How To Become An Online Influencer” Introduction for SVCC

And why is this important for developers? Because in many cases, developers have a essentially a limit or a window to how much they can earn and becoming an influencer will. Actually, if you do it right, raise your rates and make you definitely more visible, and therefore people will believe and want to pay.

You more, and so I’m going to sort of give you that out, tues about doing that, how to become an online influencer. Now it’s not easy, but there are definitely techniques to do it effectively and some of them have to do with finding influencers and interviewing influencers and getting interviewed yourself and, most importantly, creating content and, if you’re not creating content. Well, it’s critical to be coming online influencer, but i’ll show you how to do it efficiently.

The most common thing people say to me is: I have no time to blog. Well, I will show you how you can blog when you quote have no time to blog. So come to my session at code camp, it’s good the weekend of October, 8th and 9th at foothills college in California, and I hope to see you there.


Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!