Kids, kicking me in the groin that was one of the worst pains because they could get between the nether region and you get right in the for Neil yeah, the coronal Ridge, [ Laughter ].
You don’t have to swing that hard wait. I got ta get everything in there and when you think, sticking out the side and get pinched when you follow through follow through the head towards my crotch, but you got ta be not be such a girl and that’s got bad news written all over it. Dude. That’s bad, that’s bad, [, Laughter, ], great shot, don’t sing best shot ever get in there. Please! No! No! You guys did not hit me in the leg.
Get him in the butt. Myk’s myk’s never been hit. It’s a pretty dead-on hit most of my packages in this region, and that was the paintball at the bottom. Yeah makes you do that, I’m going to drop it on his nut. Oh my garbage is going to do it back out. See you’re gay. Tell me here comes, he threw the ball up, but he came back down hit my leg, [ Laughter, ],
What are you eating? Check out the video below to find out about a healthy snack.
The small business marketing minute show the show that gives you the busy small business owner, simple, affordable and practical tips to grow your business and, of course, teaches you. The famous duct tape marketing system have some breaking news to report this week from the very key key and technical world of search engine, optimization, which I know is a topic that you all absolutely love being sarcastic.
Of course here. I know that the typical local small business owner does not want to think at all about search engine optimization, but unfortunately this is an area where what you don’t know can in fact hurt you – and this is the case with the news I have to report this Week last week, Google started rolling out a change that could potentially have some significant impact on some of you out there.
Most of you are probably familiar with the concept of when you, when you do a search for a local business. Some of the results that will come up on page one of the search results will be the map listings for the google maps, so you’ll see a list of businesses and you’ll have little icon next to them. That says, ABCD and E and so on and it well let some information about the business like their name and phone number, and if that business has any ratings, it will show their star rating there and the reviews and number of reviews and all that.
So in the world of SEO that we call these listings, that’s the seven pack, because there’s usually about five to seven businesses listed there well, starting last week that has changed. Google is now only going to list three businesses in that maps listing section. So what that means is that if your business was not in the top three of the listings that showed up in that seven pack, it won’t show up anymore now.
This doesn’t affect the rest of the organic listings for page one of the search results. So if the keyword that people were searching for is something that you show up for elsewhere on page one, that will still be there, but you just won’t be in the maps listing section unless you’re in that top three. So how do you get in the top? Three: well: it’s not really public information as part of Google’s super-secret algorithm, but some things that we know contribute to.
It are having lots of positive ratings and reviews on Google and having your Google+ page setup and claimed, and things like that. So definitely make sure you’re on top of those things now, along with the reduction of the maps listing from seven businesses to three businesses, there were a few other changes made as well. For one thing, the exact address of the business works removed from that first screen that you can see in the actual search results.
The phone numbers remove from that area, links to your Google+ page or remove from that area, and all this information is still available. But people have to actually click the listing, so one of those three businesses that’s listed in the Maps listening section actually have to click the listing in order to get all that additional information. It’s not entirely clear why Google is doing this in what direction they’re going here.
I’ve heard some people hypothesized that this might be a move towards making the maps listing a paid listing, in other words, where businesses might have to pay to show up in that maps. Listing section so maybe they’d be three businesses that are available for free and then additional businesses. If they’re not in that top three, maybe they have to pay to be there. That’s just a theory, I’m not sure if I agree with that theory or not, but it is a possibility.
So this is just something to keep an eye on and see how it starts affecting businesses. But the bottom line is that things change very quickly in the world of search engine optimization and, like I said at the top of the podcast, it is a situation, unfortunately we’re what you don’t know can hurt you and foremost local business owners there. Never even going to know that they’re being hurt so last spring when google rolled out the change to the algorithm that caused web sites that aren’t mobile friendly to get bumped way down in the search results.
That’s another great example of something like this, where a business might all of a sudden just stop getting as many leads from their website and not really know why. This is another thing that could lead to that kind of situation. So if you don’t have someone in your business, that’s at least keeping their ear to the ground and paying attention to things that are developing in the world of search engine optimization.
You really should be outsourcing that to someone in some capacity just so that you at least know what’s going on and can have someone taking care of that area of your business, because it’s just so so important these days to especially for a local business to be Able to be found in local search results for people who are searching for your type of business. So that’s all I’ve got for this week’s episode be sure to subscribe to the podcast on iTunes.
So you get next episode as soon as it’s published, and I will see you next week. Are you looking for a step-by-step manual that teaches you how to create a lead generation system for your local business? If so, my new book entitled the small business owners guide to local lead generation might be the perfect resource for you. It teaches you about everything from direct mail and referral, marketing to website design and search engine optimization and much more, and it’s been endorsed by numerous top small business experts, including BNI founder dr.
Ivan meissner in freshbooks. Ceo mike mcdermott pick up your copy today at local lead gen book
A lot of you said more followers more likes and more comments. Now, listen. I’ve been there in 2018, I actually started with 1,000 Instagram followers, and all he wanted to do was just hit 10,000 followers, so I could get that swipe up features. Anyone else been there not even a year later I have over 30,000 followers.
These aren’t fake. These are block people. I just want to show you guys how I achieved my goals and how you can probably going to do if you want to know, is keep on reading. Hey guys. Welcome to the ask Jake show where I answer any of your deepest questions. Today’s a special day cuz, I’m headed to an event, basically I’m here in Los Angeles, for a meet-up, I’m speaking at one of my friends workshops called girls hit, stop.
Obviously I’m late to my own event. Again, we are kind of starting we’re, basically starting in five minutes. So I’ll see you guys there new to my blog. My name is Jade. I am a 17 year old entrepreneurs and helps brands and influencers grow on social media. But I just realized, as I was walking, how much my goals have changed over the years: no joke you guys it literally went from getting an A in high school.
It lets me get a thousand Instagram for all reason why I say this: it’s because sometimes we have milestones of achieving leads, achieving marketing numbers and dollars. So I’m going to explain all that at the end, the article seriously do not miss anything, I’m giving away something that shouldn’t be free, but it is free for you guys to the love you. So I guess that’s the real question we’re going to find out.
How do you set the right goal and how do you actually achieve it? I might even ask some of you guys what your goals were. I think I found it. This is stuffing, which is amazing entrepreneur, and I was amazing domination, member Lobby Stephanie, and she asked me hey what do I do when I want to start my beauty brand, but I don’t feel like I’m ready yeah for your beauty brand, how far you into it? Okay, to give some context, this is Stephanie’s product.
It’s a microfiber blender to remove your makeup. That’s pretty sick! It’s like a beauty butter, but Stephanie feels like she can’t post and sell her product because she doesn’t have a content creator, not to me. This is what I said. You know what you know, how they would make it helped a lot. I don’t think you need to hire anyone for content. Do you have an iPhone okay, yeah? It seems like okay. So basically, this is a little inside my app costs.
A lot of money to build it still isn’t fully built it. I don’t know why it closed in the article, but it’s like 250,000 dollars. Obviously I hear that for my developers and I’m like okay and I was thinking – okay, I’m going to wait till next year to put out something – maybe that’s where I was thinking. I decided like fuck that I’m going to do it. I don’t give a shit. This is going to be building the background, but simultaneously I will build something right now.
I can do myself that is low ticket, it doesn’t cost me anything and I will stop making excuses because it was her. There’s a wait. Will you wake up? It hurts you. Just to think you’re putting us on the back burner, you just need to get one sale. Just literally one sale, DM someone or an influencer give me an L via all the product. It will help you. It will give you so much ease and I don’t think you need someone to edit content right now.
I think it’s just focus on one sale without a website. Little use Instagram, as your blog summarize. I just told something I think, you’re making your goals way too. Big, it’s so intimidating when you can’t chunk it down. My biggest thing and hat is when you’re setting goals and objectives make sure you follow. Okay, our objective key results. What is that you say so in AD? I need a period you want to ask yourself: what do I want to achieve? That’s your objective.
Your key results are the measurement of the success of your project. You want to launch a beauty brand successfully and that’s the objective may be your key results are sent. One part to an influencer make sales and begin to start making content on your iPhone. A lot of you guys think that you can’t achieve your goal when really you’re not giving yourself enough time. So when you say what can I do in 90 days, it gives you enough time to really think about what you want to do and it’s super efficient.
So another girl autumn actually asked me a question about what do you do when you feel like your followers and engagement goes down and there’s some times when you get a spike, but then they unfollow and then they go back down and then you get more followers And then they all unfollow, I think we’ve all been there. So here’s the catch I asked autumn. Why was it going down? Okay? This is what I had to say.
Take a look at your data. This Instagram bullshit is not some magical, wizard. Okay, it’s pretty practical! You look at your data. Did people unfollowed because I didn’t engage with them? I didn’t comment back. I didn’t DM them and maybe you can ask yourself: is it maybe the holiday season where people are taking a break they’re not using their phone as much? That could be a valid reason, so take a look at your Instagram analytics and see if there’s a dip, maybe I have to send out another post saying.
Thank you so much for engaging with my content. One of the biggest hacks I recommend you to do is if you literally feel like you’re, not achieving your goals, go back to where you feel like you were the most highest performing or where you got the most likes, or you got the most engagement and start Engaging with those people to bring them back, did he Belov it the program? Do you have a referral program for it? I know, okay, what I would do, how much of the product your audience is like people who are into health within australia.
Christmas is coming up. I think one thing to spike sales is always seasons like if the reason why it scales are dropping is because you’re not initiating those time sensitive things so see Christmas coming up by one. If you have my program, you get thirty dollars if you’re for a friend and you get it’s three dollars like something like that. Do you have like email leads of them? Yes and a blast yeah like some of their own photos, go to your old people.
Who comment comment on their photos? Follow them back it’s as simple as just going back to the people who cared about you in the beginning, and we engaging with so long story short while you’re setting your goals and achieving them make sure you look at your data and keep your track of your Progress you know something I wanted to share was this, but I love waking up every day and having something to do, and I realized some people out there.
Sometimes don’t have that seriously. Even when I was in high school by the way I dropped out of high school and it was scary – you had to understand I’m only 17 years old, but every single time when I was in high school or whether I was working right now. I woke up with a to-do list. It made me so happy and I just can’t imagine waking up one day and not having a book of things to do. I want to ask you guys: do you have a to-do list and at the end of day, do you know your purpose? Because purpose is the one thing that motivates you forever and ever nothing can take that away from you.
It’s a sense of feeling that hey there’s something greater beyond just me. Now. That’s super deep and super sappy, but literally like imagine one day you had nothing to do it. Would that be fun. I feel like you’re just eat and read Netflix, but then I don’t even have a netbook see. I don’t even know what to dip and to close this off. It’s just don’t be burnt out when you’re sitting goals. I think you have to understand: keep it in a 90-day time frame, you’re being too hard on yourself, you could get burnt out bay, so this is my book.
It’s by moleskin. Please give me a brand deal and this notebook is my to-do list, but it’s just more than that, because you ever wake up. You have a lot of things to do, but you don’t know why it matters. It gets really scary because someone nasha told me because anyone like yes theory or does anyone know that blog? Yes, okay, yes, theory, it’s a YouTube blog, those stupid shit like jumping out of airplanes.
It’s like Jake Paul before more mature people, and they were saying that there was a point where they were burnt out. Now I don’t think burnt out is something where you’re tired and there’s a lot things to do, because if you really love something you can go through that tiredness, I think tired burnt out is the tiredness plus lack of clarity. And if you don’t know why you’re doing what you’re doing that’s pronounced? So that’s why it’s prevent that, because I’ve been there after my dad has that burnout right mom, like like it’s like, looks like burnt out a lot like something where you just like.
Okay, I’m tired it’s like sometimes physically. You can’t work for three. How long mean how many years you know work for few years couldn’t work and it’s scary, my dad was burnt out for a few years after his company it had fallen. I’m not saying he’s a vegetable but like, let’s just say it’s really hard to see your family kind of go through burnt out, and I really want to prevent this family online to not go through that either.
So just make sure and remember three things: set objectives and key results. Every single 90 day period, second track your progress and make sure when you feel like you’re, not achieving it, go back to your data and just see why and don’t give up and, lastly, minimize burnt out by knowing your purpose just believe you guys can work through Long hours nights, you guys don’t need to sleep, well sleep, but you know what I’m saying like I feel like.
If you love what you’re doing so much, you won’t have a problem working hard on it. The problem is, if you don’t know your, why so it’d be on objective and key results? No your mission, no, your purpose. The reason why I pick up my notebook is beyond just me: it’s beyond just doing things off a to-do list. It’s because I want to make Instagram articles and posts, because I want to inspire others and help people with their own lives.
So when you can find that connection, you start to work at lightning speed. Your business grows. That’s literally how I went from 1 to 30 thousand followers. I cared more about the people than myself. I engage every single time and I sent 90-day goals to make sure I’m achieving everything Wow by the way guys I almost forgot. I actually have a Instagram growth playlist for free again, I don’t people think I like what their credit card for this like.
No I’d only want you to do is be successful, so go check out below it’s literally a collection of all the fucking articles. I’ve made about Instagram growth, there’s so many and it’s not the bullshit like follow and follow like it’s. The real psychology of how people grow online so go check it out, it’ll be linked below. You can read it after this article, of course. So, let’s say: you’re a small business owner: okay, you have a brand online and you sell socks.
Your mission is to sell amazing socks that make people move. Your 90-day objective might be to sell a million dollars of socks. Now your key results are maybe to get a hundred thousand Instagram followers and then to convert that into a ten thousand email leads, I’m actually going to show you how I generated. Ten thousand messenger leads using chat BOTS, and this is a never before thing. I’m doing.
I typically actually I don’t know why this is for free training, but I’m doing this all on face book life. If you want to join the free live training, all I got ta do is check the link below and I’m going to show you how I do this for my clients, all the brands and I work with anyway so guys that was today’s article now just keep In mind today’s event was amazing. I was able to meet so many of you guys that are so amazing and just hugging you and talking to you about your social media goals is so motivating and I just wan na, let you know if it worked for you.
I would literally have no mission. My mission is to help you guys so like without you I’ll just be in the corner. All sad, so thank you so much for being here now. I understand that YouTube and Instagram might be a lonely job. You might not have a lot of people who support you, but there are people on this platform right now that are doing the same thing: you’re doing and they’re just family, we clean it on the internet called the domination that got your back.
So if you like this article and you have it already, this article a thumbs up, okay and hit that subscribe button, I’ve had so many people that came up to me and just said. Thank you so much for this community. It just means so much to me that you’re literally like right now on this moment in the comments replying to each other talking and making DM group chats like it’s amazing. So I love you guys so much I’ll catch.
You guys in the next one shout out to the comic winner, this post, to be beat to the next step. This you wouldn’t be the next winner. All I’m going to do is comment below and network in the comments literally shirt just like chatting and I’ll get you guys in the next one. Goodbye
If you own or manage a small business I’d like you to ask yourself following five questions. First, do you have trouble differentiating your business from your competition? Do you ever find yourself competing based on price alone, because of that fact second, do you ever feel like you’re moving from one marketing tactic to the next, without any strategy tying them together? Do you find it difficult to track the return on investment from the money you spend on marketing and advertising? Do you have trouble generating enough leads for your business or converting the leads you get into customers? Finally, when you examine all of the elements of your business’s online marketing, such as your website, social media presence, search engine, optimization email, marketing and online advertising, do you find that some of those elements are lacking or even non-existent? If you answered yes to any of these questions, your company might benefit from the unique marketing method I teach to small business owners.
The method is called duct tape, marketing because just like duct tape, it’s simple, affordable and most of all practical. This method has been used by thousands of small businesses all over the world, including my own, to great effect. In fact, it was so effective at growing my business that I decided to join the network of authorized duct tape, marketing consultant, so I could teach it to other business owners.
So what is the duct tape? Marketing method? It’s basically a seven step process for your business. That starts with the development of a marketing strategy then takes a systematic approach to developing a set of tactics that serve that strategy. The process addresses every element required in a well-run marketing system, including lead generation, lead conversion. In all the online marketing elements I mentioned previously, once a business completes, the seven step process will know exactly what their ideal customer looks like and where to find them.
They’ll know what their customers value about them that makes them different from the competition will know what marketing tactics to use to get the best return on investment and they’ll even have a marketing calendar so that they’ll know what tasks need to be done on a daily Weekly and monthly basis to run their new marketing system now, if this approach to marketing sounds like something that might benefit your business, here’s what I want you to do: first download and read our to ebooks about the seven steps to small business marketing success and creating A total online presence for your business then come back to our website and complete a signature brand audit, which is basically a questionnaire that allows us to evaluate your marketing as it stands right now, once you do that I’ll schedule, a free, 30 minute session with you To help you think, through how you can apply some of the duct tape marketing principles to your business.
This is not a sales presentation, there’s no obligation on your part whatsoever, and I guarantee that you’ll walk away with at least three ideas. You can take action on immediately to improve your marketing. Don’t miss this opportunity to get some valuable feedback about your marketing. Take action right now by downloading those ebooks and completing your signature brand audit or, if you’d like to keep learning stay tuned for the next article.
About the unique way that I define marketing you
Who is helping with your digital business footprint?
So listen very carefully. Time is of the essence. People don’t realize. What’s the number one factor that creates wealth that creates financial independence, catching new trends early, so always be on the lookout for new trends. So in 2016 October 2016 I made an announcement to the world.
You probably saw articles people draw. These articles are everywhere yep. I was making the prediction: I told people the biggest opportunity. I know I knew for an average person to go from maybe a job that hidden light or unemployment to something real was social media marketing, specifically starting a social media marketing agency. Now a lot of people listen, I build like a test group. I trained up over a hundred thousand people and boy in hindsight.
Now everybody knows like social media marketing agencies did very well. Obviously, social media is the marketing platform of choice. Choice. Now people aren’t on TV, so forget all that 2016. You missed out. What is that prediction? I have for 2020, simple, simple, simple: the opportunity is to become an e-commerce specialist. Now you might say I already know he calls big no-no. An e-commerce specialist is different.
It has three opportunities: when your econ specialist, you can become an entrepreneur, you can use it to get a job or you can use it to build an agency or consulting firm. So you can start as an entrepreneur. Your own products you can sell. You can help a company that already you know, needs a chief marketing officer or chief to digital marketing, officer, EECOM officer and then of course you can start a consulting firm where you come into businesses and you manage you know, or he came into an agency.
Eecom specialist, you mark my words 2016, I said, being a social media. Marketing agency was the way to go. I’m saying now: ecommerce Commerce, specialist, here’s. Why well, first of all go on the Forbes list. Most people forget to look at the Forbes list. You go Forbes lists and you look at number one number two number three number four and on 500, you go all the way through the top 20. What’s the number one pattern you see remember you’re, looking for patterns, you want to reverse-engineer success.
You take the blueprint that people followed and you reverse engineer it backwards to wherever you are in life. Now: okay, simple they’re, mostly econ people, number ones, Jeff Bezos richest person in history, depending on what currency is, but certainly the richest person of our time, pure e-comm. By the way, the definition of my definition of e-comm, it doesn’t mean you have to sell a physical product, doesn’t mean you can’t have something delivered.
In fact, it just means that the purchase the transaction happens online and the delivery comes to the door, that’s pure econ. So if you can be a lawyer in two econ, you don’t require people to come to your law office. You maybe do a zoom call, that’s being that’s legal. Ecommerce attorneys type ecommerce. You can sell physical product like Jeff Bezos. Does the transactions on a web site the delivery comes to your door? Okay, so I just want to give that definition so back to the formalist number one Jeff bezel, certainly e-commerce number two Bill Gates.
Definitely e-commerce. You know Microsoft is all products that you buy online and delivered directly digital downloads. Now you got Warren Buffett, warm up, it’s a mix because he has 92 brands. A lot of them, though, are econ. Ok, he’s out now, by the way, the largest apple shareholder. I think in the world, then you have, you know Google guys to wealthy co-ceos of Google P recom. Then you have Mark Zuckerberg Mark Zuckerberg everything he does.
Is he comp Facebook, Instagram, whatsapp, Steve Ballmer, 7th Richard Manuel he’s with Bill Gates, and the list goes on and on there’s a few exceptions, but the majority of people EECOM, so the proof is all there. It comes down to you being like. When do I want to get on this train cuz, a lot of people are slow, Jeff doesn’t start in 1994. I started in 2001. Some people are like ah dire justice, social media guy that just popped in in 2015.
I’m like man having 14 years before. I put my face on social media. I was already doing ecomp started 2001. Google Ads 2001 2002 of building Google AdWords wall, seeing the market of econ just feel like wow. That name wasn’t even the name we had now. So we knew EECOM was going to dominate by 2030. Everybody knew that 2040. Nobody was like. Ah people still be going to stores, no Amazon will be delivering in drones.
Drive you know. Driverless cars will be delivering you food because anytime things fast forward very quickly. It leaves a lot of people behind. So when you look at your life, you got ta, go when the times change. If I don’t change with them, the economy’s ruthless man, unfortunately, people think it’s capitalism, it’s not just capitalism everywhere in the world. When trends happen in people in patterns, change and people don’t change with them, I mean that was happened back when, and report came out with the car people who were in the buggy business horse and buggy lost a lot of money.
They didn’t change with the times. You see that in every century, for the last thousand years, some people are slow and they get left behind and I wish it wasn’t that way. I wish we lived in a more forgiving world, but I don’t know how to change the world, but I do know that it’s not the stronger, so the smartest who survive, but it’s the most adaptable to the environment in which they find themselves.
So I ask yourself deep down like am I adaptable, or am I somebody who, when the world gives me lemons, I just kind of put them in my mouth and goof or like the old cliche, goes: there’s a few people adaptable enough to go. What can I do with a lemon mix it with little sugar, little water and Nelson lemonade by the way, my first business when I was six years old? I started selling cherry tomatoes in San, Diego California, and it’s kind of the ghetto part for my mom didn’t want to leave me outside alone, so I could only sell when she could come read and then I remember nobody bought these little bags of cherry tomatoes.
Then I was like well not lemonade. Let me get some lemons sugar. My first lesson in marketing you got ta, add a little sugar to whatever you trying to sell it’s hard to sell bitter pills, so better turn them lemons into lemonade. So, for me, it’s like what Charlie Munger Warren Buffett say. What made them wealthy in 1977. Would it work in 1978 and what made him wealthy in 1978 wouldn’t work in 79.
They said you must become a learning machine. That is the, and, if you look at those two investors, they’ve averaged nineteen and a half percent since 1962, nobody’s done that you might have a friend in that I can do way more in nineteen percent. No, you can’t they’re, basically the highest return investors and their formula is very simple. The world changes every year – and I haven’t talked about these big macro trends that we see now so ask yourself: what are you doing to become a learning machine? Most of us see the news and they react to it all the world’s going to get worthwhile.
No humans will survive, civilization will survive. I’m an optimist, you got ta be enough to mister man, you got ta, be an optimist. Things will get better, but there will be a shift and so there’s an inflection point between the shift and how people buy and how people used to buy all kind of meat. And it’s almost like tectonic plates like they fight in one wins that four continents come from like North America and Australia.
It was like this tectonic shift and you have to ask yourself like okay, you get on the losing side of a tectonic shift, you’re buried. So that’s why the adaptability comes in. That’s where the learning machine comes where you’re at every point you’re like, where is the next ship coming and how do I get on that side? Well, I told you practically EECOM specialists. It. I’ve never come up with something.
That’s more comprehensive! If you don’t want to start your own business, you become an econ specialist just to get a job because come these by the tens of thousands are real, even restaurants or realizing. We have to have econ. We need to have. You know, Shopify store. This we need to be able to literally sell our product without maybe our awful clothes back up. We can’t rely on this, and so everything from restaurants to legal services to realtor’s, obviously, grocery stores, fashion brands.
You name supplement companies, they used to have stores those stores. Those those companies going bankrupt GNC is going bankrupt always on the teetering on the levels of bankruptcy. So your quick, the question is, I don’t want to be an entrepreneur, but I want to catch the next big trend, econ specialists. Now some of you say forget it. I want to work for other people. I’ve done that before most wealth is created by entrepreneurship, econ specialists, you’re going to have to know what I call the four piece: product: pricing, financial promotion, marketing placement delivery.
There’s four piece of e-commerce: you’ll meet some entrepreneur, the guy. I know one or two: oh look. I have many e-commerce brands. Some of them are pretty big, like I bought, Dress Barn, which is one of the largest clothing clothing companies by sales in the u.S. Did seven hundred forty million in revenue before I bought it last year over about 70 million a month that was doing we bought It and flipped it into an econ brand.
Okay. Instead of having six hundred fifty department stores, put it all online easier deliver to people the door, so I’ve got experience. I’ve got a great online grocery store farmer’s car of Mentor Box out many businesses. In fact, me, my business partners in the EECOM space we’re now in the ten figures of revenue, so eight figures is ten million. Nine figures is a hundred million ten figures when you start getting into the big, be the billion so we’re already in that place playing in that space, we’ve been doing it for.
What’s that way. Over a decade, we’ve spent six hundred million dollars on Facebook at YouTube. Ads you’ve seen me probably YouTube and Google and snapchat and Twitter, and all these, so we we’re already in that space. Some people say I’ll tie is that how you make your money teaching other people how to do stuff? Um like no, I make more money doing the actual stuff. I mean we’re shipping, some people say they’re doing EECOM.
They got 50 sales. I mean we’re doing yeah. Tens of thousands of shipments at a time between the different businesses that we have, and so I know the econ space and that’s why I’m telling you the hardest thing and the reason I’m recording this article is just to share. You know I’ve been trying to hire more EECOM specialists, they don’t exist as entrepreneurs or employees and there’s a lot of people.
I think they know EECOM, but they’re not well rounded, on another four-piece then on PvP is that understand: EP LCpl epc CPC. They don’t know what the baseline should be, that understand: SMS marketing, email, marketing segmentation – they don’t understand, you know, sourcing logistics, 3pls, verse, drop shipping, they don’t understand software, there’s so many things in fact. There’s you know 16 core things you need to know eat for econ and each of those there’s some sets of four should talk about.
There’s 64 things. You really know to become what I call it an econ specialist. The reason I record this article. I’ve been trying to hire people for my different econ companies I gave up. I was like I got, ta train them. I nah I was just college, isn’t helping either that digital degrees and all this? Yes, I call not to sound cocky of me and my business partner Alex have done more econ sales than I think.
Every professor in the world teaching econ combined. That’s nothing! You want to learn business from some things you can learn from a professor. I like professors, if I were an art, history, Egyptian history, I learn it, but if I want to learn basketball, I’m not going to go to college professor farm business. I don’t want nothing college, professor, it’s a big mistake and that’s why I’m for the most part, the wealthiest people in the world dropped out of college.
I’m not saying you should drop out of college, I’m just saying for that. One specific thing like becoming gaining on the Corp list: it’s not correlated! That’s why Elon Musk is like not it’s not correlated. What is correlated is skill, specifically econ skill, by the way notice that Elon Musk built Tesla very calm like there’s no car dealerships, you kind of put in your order online and you may go pick it up two for delivery, but not really it’s an econ play.
So you know I’m most pretty smart guy. What did he become wealthy from PayPal, an econ bank? So he see he sees the patterns. He continues on the pattern and now it’s even more relevant to you. So I’m making this article simply because you know people have been asking me: what’s the next big thing and what do I think of the time to live in it? What are they going to stop marking and I’m like get all that build the econ skill, I’m telling you, I told people in 2016 a lot of people, listen most people ignored and they’re, not one of them that ignored that think.
I was wrong now. Do you really think building social media marketing skill wasn’t a legit business, there’s tens of hundreds of thousands, the social media marketing companies across the world? I know I mean the US government and gave me the trademark on SMM a social media marketing agency, because they realize I trained a lot of people and there was a legitimate business that people a legitimate set of training.
So the thing is, it’s more saturated. Now push me a marketing is still like business, but it’s more saturated. Would you rather have gotten in in October 2016, when I said or 2020 well, early bird gets the worm when markets get saturated, there’s still profit, but not as much so. I found article. I was like I haven’t talked to you doing. While that’s long good look, I build a little test group called ECS EECOM certified specialist.
I built it to kind of use for interns, because I’ve tried to hire people. I’ve hired from Ivy League schools, Ivy League right. That’s like Harvard Yale these type schools. I’m already fired me not to say that those are bad schools. I’m just saying, like an Amish guy told me, you can lead a horse to water, but you can’t make it drinking. You could send a boy to college, but you can’t make them think you don’t have to think in this game.
You don’t have to have a real skill, eat coms like a chess game and you can’t just come a little. You know like hey, you know. I went to college for chess. You got to be like look, I’m in the trenches playing chess at the tournaments. That’s how you get recognition, it’s the same with econ, so I created this. You know four-month program that I use on interns and staff dividing the 16. Lessons goes to the four PS product pricing promotions.
Placement gives them that well-rounded and now they’re going for me and some of them, some people work for me and then they go on. I have many people who work for me and now go off to become an econ entrepreneurs. In fact, my best friend Jeremy, from when I was two years old. He came a work for me for five years. He met a girl who was working for me. They got married, they launched the econ brand called omen.
All it’s a clothing brand out of the UK he’s never worked today. It’s his life, since fact I haven’t seen if he he just travels around the world, he’s in Bali right now through all this, and it’s not a company, that’s making 100 million bucks a year, but it makes some. I don’t know the exact amount, but it makes it bright. Fifty sixty thousand a month you know profit. I don’t know those numbers update, but I know it’s significant amount compared to the average person and when I problem not saying if you go through and learn econ, like my test group you’re going to become like my friend, Germany, I’m just telling you like, I built This training and my best friend took it.
He transformed his life, he was studying to become a lawyer and then he came to forget that I’m going to come work with you died, so I’ve been building this, but I’ve never formalized it until last Friday. I put this thing out and I was like. Let me just share this with the world see if anybody want to get in, I did 1 zoom live call 700 to it. So I’ve built this step by step 16 week, training the end of the 16 weeks.
There’s an exam: if you pass it, you get a certification, EECOM certified specialist, that’s not a college degree. I didn’t go to college, so I’m not going to give you a college degree, but it’s a legitimate certification that you use for yourself and it’ll open some doors. A lot of people know me know that I know econ know that I understand the game of online, and so it would open a door for came to work.
For me, it will open some doors, but ultimately, what opens the doors that use having a real skill set now’s the time to retrain the brain get in on this, so I’m going to put a link below or here in the corners I mean you can click It go read about how the test group works. Go read about the four-month ecommerce certified specialist program, see if it’s for you. I got some rules. You got to take this seriously like I’ve done it where I just open it up to the world, and people don’t take it seriously.
It’s just like this is one that’s going to get saturated, so first come first serve. You know and put this link it’s open for three more days now I go through some question. People at you know common questions like how do I know this will work for me, I like how much does it cost? Why does it cost money you know? Is there a refund policy? What, if I don’t how many hours in a week do I need to spend on this? I don’t have a lot of time.
Maybe I’m busy what happens if I fail to the exam at the end? Okay, so let me just go through this real, quick, some common test questions. The most common question is like how do I know this will work for me, a couple things. Look I’ve trained, I think, for an individual personal brand. Well, I’ve had more people go through. My training than I think anybody in history it’s hard for me to exactly verify that, but I’ve had over.
You know several hundred million people read my free business training. My youtube blog just passed 2.6 billion minutes readed, something like that and then you know my paid programs. I’ve had, I don’t even know the number, but let’s just underestimate, let’s say five: six hundred thousand people have gone through. That’s a lot just in the last five years, like most universities, how, like forty thousand people go through per year, I’m averaging one hundred thousand people.
So I I know how to I know what works and what doesn’t work. I’ve launched some things and I’ve learned. Oh, that didn’t work and we continually adjusted and adapted this program is badass. This is the real deal you mark my words you miss out on this one it’ll just be like 2016, the people who missed out s, I’m amazed that we like it’ll, be 2020 for the bike. Well, it’s still working our bike yeah, but it’s more saturated.
Now you can use this to launch your own business. Your own EECOM sell your own products and use it to get a job. You can use it to be a consultant or launch an agency. So there’s this multiple angles on it: another conquest. Okay, why do I target money for well? If I made this a free training, because i’ve done that before a million people will go through it this year? If you want that level of competition – oh, I can make it free, but I’ve also learned like I’ve made stuff free.
Like I had a free three-day training thing. Average person went through half of one article and people pay for stuff. They go through it more. Like my 67 steps, article people paid 67 bucks and got 67 articles averaging 3045 minutes. People got through the whole thing or I paid for it and they got the value. So I crack success stories and case studies and testimonials. I don’t get that many testimonials from free stuff.
I can I optimize around testimonials. Some people think I know I don’t believe you’re just doing it to make money. Okay, whatever you think you know, I I make more revenue from econ brand that I own and I don’t teach about because it’s been a thing. Oh you only get rich by teaching other people out of here. No, it’s a good theory. It makes people feel better about themselves. I teach this stuff, partly because there’s profit in it.
I mean, let’s be honest, I got employees to pay health insurance, I’m not going to. Why would I go in my own pocket to teach, but that’s not the only reason. I genuinely enjoy the business that I have in the in the training space just because it’s cool to get testimonials every single day, it’s cool to go out of public with people. Okay, I want you to know that you’re 67 steps what may change my life, like? Not a bad business, a lot of businesses suck you get people mad at you all the time.
Well, this isn’t one of them so sure I’ve gotten flack and people go. Oh, this is a get-rich-quick scene notice. I haven’t told you’re going to get rid from this. In fact, I can pretty much tell you you’re not going to get on the Forbes list. Not everybody can be a billionaire. Not even everybody can be a millionaire, but I have a firm conviction that financial independence through EECOM can be achieved in almost any country.
Cuz. That’s a common question Thai. What if I don’t live in US, what probably been a small town in the US, so it’s equal um! Why does it matter where you live? If I lived in Nepal or Bangladesh or I live in Botswana or I lived in Poland or I live in Saskatchewan Canada econ you could sell, I could sell right into the u.S.. U.S. Is the largest economy or the EU or Austria. I would go into the easy economies.
First, I lived in Brazil all of our lived in Africa. I live in Australia. If I lived in India, so econ’s a beautiful thing because it levels it makes the world flat. People say what, if I’m young one from old with econ, when you buy something on Amazon, do you look how old the seller is or third a female male mom? You don’t care! You look at that ethnicity, it’s all so beautiful thing about EECOM.
It levels the playing field. So don’t worry about your age. This program is powerful, even if you’re in a part of the world or a demographic, that’s cetera, that’s discriminated against. She calms the great level of Rann. Nobody cares, you could be ugly, could be overweight. You could be eight years old, I mean a lot of. You saw people getting older, Charlie Munger’s in the game. He’s 92. I think now.
Another common question is: is a refund policy? Yes, got 30 day refund policy, the first 30 days. I call a 30 day challenge where we give you the big overview. Get you started. We even have another level once you’re inside, where we’ll help you build a Shopify store, or you can builder on your own and then you know level 2. You get more bands. Can get into the financial side of things we get into forming? You know what kind of entity should you form? How do you set up the business? Should you raise capital, and so it’s kind of getting? How do you determine the product you should sell? The pricing should use quick funnel.
Should you Shopify? Should you use WordPress? Should you use you know, there’s all these different platforms. We talked about the digital platforms like the kajabi x’ and the in the teachables, and things like that. Okay, then we’re going to get into the marketing side the Facebook to YouTube the snapchat, the email marketing SMS, the viral article marketing you know, should you sometimes people ask me like okay, John I’m marketing, you know.
What’s better, Facebook Ads are usually we’ll get into all that google shopping, we’ll talk about, ok and then the last month we get into a little more technical stuff. You do not need to learn how to be a computer programmer, but you need to understand the basics of the app world about the plugins on places like Shopify. If that’s, what your the persona and digital product we’ll talk about, Amazon, how to sell on Amazon, deliver masses, the largest marketplace in the world and it’s multiple teachers.
Obviously I’m going to be teaching. My business partner Alex dr. Dr. Alex, is going to be teaching. He just sold his company. His econ company for 300 million dollars in August ran the New York Stock Exchange Bell a lot of million millions of people readed. I went there to to cheer them on um. We got my business partner Rudy taking businesses from 10 to 100 million. We’ve got a dream, Morrison and different people that I know.
Basically, anybody who I consider a blackbelt meaning they’ve done like over 100 million and EECOM, I’m letting them come and teach, but primarily it’s for different people, teaching you’re going to go step by step. You need the common question. Is how much time do I need for this? So I’d like to be able to devote at least an hour a week. Okay, now you don’t have to complete it in four months. You have up to one year, okay, so year to year program, but I didn’t want to give people.
I don’t be, will know I’m going to do this over ten years, no four to twelve months. Maximum. Okay, so if you want to take twelve months, you can just do less time per week. If you want to go through a real fast, you can spend three four hours a week. You break it up 30 minutes a day. We have easily downloadable lessons article or audio, you can do it while you’re on the treadmill. You can do all your jogging, you can do a wall you’re, you know doing the dishes or cooking, and then some people ask about the quiz by the way.
I’m going to put this link below you have less than three days, so some people are asking like. Why do you a certain amount of days left? I want to create a test group. I want to get a focus group of people in close it and take that group, and so in this test group there’s going to be benefits to this test group that nobody else has got so your snooze, you lose I’ve also learned, you know it’s just like You go to the grocery store and have like coupon like this is ten percent off today.
This so there’s a reason and people this is for those of you on the fence. Let this be a motivation you might miss out on it. I found that that works, better they’re, not trying to be cheesy, and but you know, every store in the world has timelines. If you want to get something Amazon to, let that be a lesson to you about income. What’s another como question: what if you can’t afford it? Well, then you can go and look.
You can learn EECOM on YouTube. You can learn econ here here, forums, it’s just if you want it all put together on the step by step program. You know I don’t find that anywhere. Also you’re not going to find, I don’t know anybody teach unique, I mean you should learn from Jeff Bezos, but I don’t think he has a test group. You should learn from Mark Zuckerberg, so I don’t have their credentials, but I don’t know anybody online.
That has the credentials that we have, I mean you. Can google ty Lopez USA Today Dress Barn you’ll, see made one of the big big acquisitions, 20:19 ty Lopez, New York Post blue apron about me competing to buy blue apron another huge econ business about me bidding to buy forever 21 in January. So I’m up. You know these are companies that are doing seven, eight hundred million forever21. We didn’t win the big.
I got out big, but I was right at the table to buy 3.5 billion dollar revenue company with massive EECOM. So, my point being it’s like: I can tell you you can look around and try to learn this on your own, but you’re not going to get people with credentials because they don’t exist. How much in the world he comes new. You might think it’s old. It’s still new, it’s old for Jeff Bezos, but the average business owner the average individual.
They might know social media market, but they don’t know econ econ is different. You’d, be good at social media and make no money. I know so many social media influencers. They don’t know econ, so they have millions of followers, but their bank accounts like true you’re, going wait. A sec can’t like you, want social media marketing is part of this we’ll be talking about that. But when we talk about the framework of like how does it work eat with econ? That’s what you need so there’s not much more.
I have to say late at night from the record. This announced a test group snooze you lose, you could try it on your own. Certainly people have figured out he calm about this program. Just makes it easier. If you can’t afford it, that’s fine. I missed out on things too. All the time can’t afford lots of stuff and never ends. Unfortunately, there’s always limited capital in the world. It’s a cool or econ product.
You know what’s a good econ bra water bottles like this non-stop talk, so anyway I made the prediction: I wanted to put that out there on YouTube on Facebook all over the place. So people know 2028. I called it again become a real, deep domain. Ecommerce specialist get a certification. What will help you gives you something to move forward doors and gives you the achievement of a goal? If you fail the exam, you can, you got ta wait a week and then you can take it again, we’re not out to get you, but it’s not a BS exam that you can just like.
It’s not going to be like true/false questions that are obvious to choose right, so focus accomplish something. Man goes in three days, click the links for those of you get in you immediately start. You got immediate access to the course. We have the ability – or you can schedule call with my team – go a little further. We’ve got some more advanced stuff for those of you who are a little more advanced you’ll, see that you click the button.
You go to the page. It’s a 256 bit SSL encrypted page safest. I mean it’s safe. Nobody sees your credit card, we don’t see that number and as quickly as you fill that out and get in you’re in begin to learn today, don’t procrastinate. As I told you, there are weeks there are decades when nothing happens in there weeks. We’re decades happen times. Flying like that’s the thing about the world, so it’s not always flying for the best, so you better turn the lemons in lemonade.
You better turn the dislocation of business and employment into, like I said, with Charlie Munger Warren Buffett, you becoming a learning machine. That’s the way out, learn something the more you learn the more you earn. So for those of you who listen, good luck and if you don’t believe me, that’s fine we’ll see who’s right in a couple years.
So my goal here is to give you a complete Facebook ad Tutorial, so if you’re brand new to Facebook ads and you’re kind of like hi, I just don’t really know how to go through and set these up where you’ve heard kind of mixed opinions, Whether Facebook Ads work or they don’t work, I want to kind of break down those barriers.
Show you guys, maybe why they haven’t, worked and show you guys how to actually make those work. So I’ve worked with now over the last 18 months or so. I’ve worked with over 3,000 small business owners, primarily working with real estate agents, mortgage brokers and other local business owners, and also in the last 18 months, I’ve been able to go through and generate 1.5 million dollars in revenue strictly from Facebook Ads.
So guys, If you kind of heard like mixed opinions and reviews and all that stuff, like I don’t know if they really work or not work And all that good stuff, They work, They work amazingly. Well, You just kind of have to have the right person to break it down and explain it to you. So I hope that I’m that right person today, and also if you guys, want my free at Facebook Ads mini course. It’s a $ 97 value.
All you got to do is drop a comment down below and also, if you don’t mind, give this article a thumbs up If you’re brand new here my name is Jason Wardrop. I specialize in lead generation Going through and growing your business marking your business online, so make sure you got you guys subscribe to the blog where we launch new articles every single week. Helping you go through and Generate more leads grow, your business and all that good stuff.
So you guys do want that Facebook as mini-course drop a comment below give it a thumbs up and Let’s jump into things guys, Let’s break down. Why maybe you’re not having success with facebook ads Or if you’ve heard other people saying like? I don’t know Facebook guys don’t really work now. This is the typical story of what people do they’ll go through the creative Facebook page, Which is obviously pretty easy, because it’s a hundred percent free it takes about 30 seconds, go set it up.
They’ll go through They’ll make a post. If we come down here to one of my more recent posts, So this is my my pin pulse up here at the top of my page They’ll go through to make a post like this one right here and they’re like okay. I want more people see it because I want to generate leads. I want to make sales or whatever it might be, and then they’ll come over here. Like Oh boost pulse like that means it’s going to and more people are going to see this so they’ll click on this.
It is really easy to go through and Set up this post be boosted so that more people in your community or in your target audience are going to See this okay. Now, if you’ve done this before and you’re like Jason, this just does not work at all. I tried it, I’m didn’t get any leads or whatever you’re exactly right. Okay, Now, if you go through and you click boost post and click boost right here, Facebook has so much data on all of their different users, So they know which users are more likely to.
Like and comment on, a post, which ones are more likely to become leads, Which ones are more likely to buy something online or those even more likely to read a article okay. Now, if you click on boost post, you click boost right here on this little Facebook post and you target two People in your local community or people in your target audience It’s going to go through and show your post two people are more likely to like or Comment on that Facebook, post, okay, so That’s probably not what you want You probably are looking to generate, leads You’re, probably looking to make sales.
Obviously This is really good to get a lot of exposure on that post. But if you’ve kind of gone through – and you haven’t seen results, that’s probably because this is exactly what you’re doing and Facebook’s just showing it to the wrong people, because You know it’s not your fault. You just didn’t know that that’s who they go through and show it to right. So, let’s jump over here to the Facebook Ads manager, and I want to show you guys how to set this up So you’re, actually showing your ads to the right people based on what your objectives are, whether it’s to generate leads make sales or, if you do Want likes and comments, Or if you want people to view your article or whatever it might be, so you can see right here.
This is just a test account which I’m actually having it shut down here, because I don’t really use it, But just for the sake of this example, what we’re going to Do is come over here to create a campaign so that green button right There is to Create a new Facebook advertising Campaign. Now, if you went through and you made a post on your Facebook page so, for example like this one you still can use, You still can use this post by setting up things on the back end.
Can I’ll show you guys how to do that here in Just a second okay? So if we come over here, It says: what’s your marketing objective right now, remember How I said when you click boost post. That only is going to show people more likely to like and comment on your post. Well, look at all these other objectives right here: okay, So and awareness – that’s just going to get you tons and tons of reach kind of similar with this one right here or the consideration Traffic.
That means, if you’re, trying to get people to click to your website, to your blog or you just want people to go to a certain destination online engagement right here, this one’s just like the boost post, that’s going to get more people to like and Comment on. Your Facebook post app installs. Obviously, if you have a mobile, app They’re going to get more app, installs article views, people reading your articles and you can go through and say hey.
I want to shoot people that, or I want to target people. Okay, that are going to be reading three seconds of the article Ten seconds. The article 50 percent of the article 95 percent of article and the cool thing is actually You can go through and create custom audiences by how much people have readed of your articles. Now I Cover all that in detail in my facebook as mini course. So, as I mentioned earlier guys, if you guys want that, make sure you Guys drop a comment below thumbs up the article and I’ll share that with you guys as well so Um also, we have lead generation, okay, now lead generation.
This is using. Facebook lead forms. Okay, It’s a little perform that when they click on your poster, your ad, it’s going to pop up – And it’s going to have you know their name phone email. The cool thing about this: is it Pre-populates with the information that Facebook has on file? So if you kind of done stuff before and you’re like man, I’m getting bogus Lee’s or whatever, This is a very good option to consider to eliminate a lot of the the bogus leads like you know, test at gmail.
Com Or no bet note com or something like That right and then messages This is kind of tying in with Facebook’s messenger platform, which is really cool. You can have that engagement instead of following up via email or text. You can follow through Facebook message and then conversions. This is what I actually really like. I use this a lot. This is going through and using a landing page now, if you’re kind of like Jason, I don’t really know the difference between a landing page and my main website, my main home page.
That is also in the Facebook Ads Mini course, because when you use a landing page versus sending people to your main website, You’re going to see about 10 to 25 times more leads When you’re sending people to a landing page as opposed to just your main website Or your blog okay, So I cover all that I’d, like obviously there’s a ton of ton of information that I can go through and cover. But I want to get to Kind of choosing one of these objectives and then showing you how to target the audience.
How to stuff the ad and I’ve also got A few ad examples up here And kind of give you an idea of how to actually set up your ad is you’re going through and creating all this. So so, For this example, let’s just say we’re going for traffic. Ok, now traffic! This is not like you’re on the freeway right, there’s not like yeah. You know you got stop and go traffic all the red lights. This is Sending people.
So someone sees your Facebook ad or your Facebook post. Is there scrolling through their newsfeed on their phone or in their laptop, And then they click on that post and then it sends them to your website. Okay or your blog, or to your landing page or wherever. You’re wanting to send them all right, so That’s what this traffic one is all about. So if we click on this, we can give it a campaign name.
So, let’s just say we’re going to do like traffic and then it will just do demo right here. For this example, okay, So we’ll go through We’ll hit continue. Okay, so now we get to you can see like we’re breaking it down, so we got the campaign, which is basically your objective Right like what Do you want to? Actually, Do you want to generate leave some people, your website, people, to read your articles, Whatever it might be, and the ad set this is getting into your targeting like Who do you want to target you want to target people in your local community? What age you want them to be? Do you want to be male/female? Do you want to display target specific interests? What is your budget? You want to spend five dollars a day.
Do you want to do a lifetime budget of $ 100 for the whole month? All that different stuff and then once we have the campaign objectives selected, which we’ve already done that will dive in we’ll go through this ad set level. At that point, we can go through and create our Facebook ad okay, so Right here, let’s just give it a name, really quick. We can just say test demo right here and normally I like to give it a name based off of who I’m targeting.
So if I’m targeting people in Dallas within a ten-mile radius, ages, 45 to 55, I like to kind of go through and put that right in here. So when I’m going back and looking at my advertising campaigns, I Can see kind of a quick look at which ones are performing better than others. Okay, so we’re going to go through do traffic website Right there. We don’t need a messing with any of that stuff, and then we go down to the audience now guys.
This is where it starts to really get dialed in with who we want to target and in that Facebook, as many course was talking about. I Show you how you can go through and create custom audiences of people who have already readed one of your articles on Facebook. Okay, People have already visit your website, people that already are your lead, so your contacts, you can actually import all of your contacts, Whether you have their email, their phone numbers or whatever information you have Import that in so you’ve got this like warm market of people, That already know exactly who you are now those those ads are actually going to perform a Lot better than if you’re just going through and targeting a cold market.
But the nice thing is: is it’s nice to do a little bit of both, because then you can go through and get more exposure Or people that have no idea who you are, But then you can also have maybe an ad running for a dollar two dollars. A day to your warm market And be able to generate leads for a lot less Okay. So for this example, Let’s just say we are a realtor in Dallas all right, so Where we go through it, as I mentioned guys to look the custom audiences, They talked about in the Facebook Ads mini course.
That is all down right here. We can go through and create them, select them and do all that good stuff. But we’re not going to hit that right now in this article. Okay, so we’re going to say we’re a Dallas realtor or you could set your Dallas restaurant or gym owner or whatever business You’re in right. It kind of just is the same type idea. So, instead of saying locations United States, We are going to put our Local area.
Okay, so we’re just going to say: Dallas Texas, well, click right there. Then this is really cool guys, based on what business you’re in okay, like if you’re a restaurant, You probably don’t want to do a 25 mile radius, but you might want to do just a 10 mile radius K Or you can even see you looked up here. It says current city only okay, because you’re like hey, I’m a restaurant, so people are probably not going to come ten miles just to go to my restaurant, So you want to go through and get that super dialed in now, Depending if you’re, you know, let’s say If you’re a restaurant, you probably would want to use everyone in this location, Whereas, if you’re a local gym or a realtor like this example, you probably want to do people who live in this location, Okay, because everyone in this location, that means they could be there Visiting for work They just passing through or whatever it might be, which, if you have a business where you know like they’ve, got to be there to actually like buy a home or They’re there, for you know to go to a gym or anything like that.
You don’t really necessarily want to target Just everyone. You want to get pretty Specific now. Obviously, look at these cool things. If you have like a tourist business, you say hey. I only want to hit people traveling in this location, so you can do some pretty cool things with Facebook advertising right here. So let’s just do people who live in this location because we’re going to go through and give more of the like a realtor example Right.
So now we come down, We choose our age range. Okay, now someone looking to buy a home They’re probably going to be, I would say minimum age is about 25 right and it could go up to 65 plus You can kind of dial it in like. If you like to work with the younger community or kind of like the middle age community or more of the older community, you can kind of go through and target based on that and then obviously, if You’re going through and selling homes, you want just all genders Right, you don’t want to be able to be specific to men or women, But obviously, if you run like let’s say a fitness gym and the focus is just Women or just meant men or whatever it might be, you can go through and target that and then Also languages here I typically like to leave it open-ended, but you can come in here Just to kind of show you guys you can say hey.
I just want target English speakers. Okay or maybe you want to go through and work with the Hispanic market, so you would might type in hey I’m going to type in Spanish and just hit people that speak Spanish. So you can see. There’s 450,000 people, that’s a pretty good market right there right! So, let’s just leave it at that! I’m not going to target any language because you know whether they speak Spanish, English, I’m fine with that.
Okay, so we’ve got 1.8 million people there And then we come down. We can choose some detailed targeting based on what business you’re in you might want to target. Okay So like, let’s say home owners. Okay, so, like you can come in here, You can see hey the interests of homeowners or demographics right here, guys, people that own home. So, if you’re looking to go through and help people sell their homes, you might want to go through and target homeowners right there, Okay, So that that goes through and that drops it down quite a bit because not everyone obviously owns a home.
A lot of people are Probably renting in the area, And so just you want to think about. Okay, like what type of advertising campaign am I running. Who do I want to target and then go through? You can include some detailed targeting here now Lots of times what I like to do just right out of the gate. I don’t really like to include targeting I like Facebook just to go through their advertising. Algorithms are actually extremely smart, and so they, a lot of times, can go through and Find the ideal people based on your ad.
Just you just got to give it a few days, Maybe three, four or five days to go through and kind of like learn. Some information on who your target audience is and who’s clicking on that ad Who’s, opting in and all that stuff, and so a lot of times I like to just leave it open right here: Okay, now Connections, I usually just kind of leave this open-ended. I just don’t touch it and then placements now.
This is big guys When they say automatic placements. This is recommended. I don’t necessarily always recommend that okay, so basically that saying hey We’re going to show your ads on Facebook on Instagram on, you know on our advertising networks, all these different platforms, So I usually like to go to edit placements And you guys can get a general Idea of the different places you can go through and show these ads.
Okay, so you could even say hey. I only want to go and show people on mobile or only show to people on their desktop, but for this just to simplify, I Normally leave it on all devices right here which is recommended. Okay, so I’ll just leave it at that. Then you can see all these different options, guys likely this Facebook, You got the newsfeed instant articles. You got the right-hand column like when you’re scrolling.
Through on your desktop. You got the Marketplace. You got the Instagram feeds you can pop it up into the Instagram stories. Up at the top, you guys have probably seen some Of those ads that you got the audience network And then also messenger. When people are scrolling through a messenger on their phone, They can see an ad and you can see kind of like what the ads are going to Actually look like now.
If you’re brand news Just start now guys, I would just say unchecked everything. Besides The Facebook news feeds and if you want to do Instagram newsfeed, that’s totally cool too. If I go through and just uncheck all of this And then just keep it to like people scrolling through Facebook, on their phone or on their desktop or scrolling through Instagram – And I like to just kind of keep it basic at that.
Okay. So now we’ll scroll down – and this is where we can go through and create our budget right, so we’ve got a daily budget or A lifetime budget. Now, if you want to say hey, I only want to spend a hundred dollars total on this campaign. I would use a lifetime budget and you can go through and set the start and end date And how much you want to actually spend, or you can say, hey. I want to do a daily budget, And maybe you want to start out with just ten dollars a day: okay Or maybe five dollars a day or whatever the budget that works and fits within your advertising budget there.
But I usually like, if you do have the budget, I usually like to start out about ten dollars a day, just because you’re able To go through and get the data back from Facebook and see if campaigns are working or not working, You’re able to see it. A lot quicker, So you know if you’re spending only five dollars a day, It’s going to take maybe two or three times longer To see if that campaigns working as opposed if you’re spending ten to even 15 dollars per day.
Okay, now, if we come down here, I usually like to just kind of leave the optimization for a delivery, just just, as is a lot of this stuff. I just leave it as is and honestly There’s a lot of like high end advanced stuff that you can get into, But a lot of times kind of the basic general idea of what Facebook gives you it’s good enough And you don’t really need to go through And get all you know, particular about what’s checked on, What’s checked off, Setting like a bid cap and all that stuff just stuff that you really don’t need to go through and optimize right now, So we’re just going to hit continue guys and now.
At this point, This is where we can go through and set up our actual Facebook ad. Now let me jump over here. I wanted to show you guys a couple of these ads and just show you how they’re broken down and why I do The different things that we do. So this is an image ad okay, So you can go through and you can use a article here. You can use an image you can go through. There’s one, That’s called a carousel where you can actually add multiple images or multiple articles.
So some pretty cool different things there, But you can you go what you want to do. Kind of the structure of an ad is you want to call out your audience? Okay, so I would say: hey your city or your County homeowners and we’re looking for people looking to sell their home, We’re going to say, hey attention. You know Dallas homeowners right or if you’re a restaurant, you can say hey Dallas, foodies right or do you like to work out in Dallas, or you know just like calling out that specific audience And then what I like to do is kind of ask some type Of question to pique their interest: hey: Do you want to increase the value of your home? Now, if I’m looking to this, I’m seeing hey, I’m a Dallas, homeowner! Okay and you say: hey: Do you want to crease up out of your home? Of course, you want to crease the value of your home right, you kind of piqued their interest, And then you get initial call to action.
Hey go through click here, and this is taking them to a landing page. So I’ll just show you guys kind of what that looks like right here. This says it like seven, simple tips are raising the value of your home before selling Get the tips they put in their email or you go for the name phone email. You know what you’re going for this is obviously just a demo right here, but Then you go through and maybe add a little bit more value, Okay, so that they didn’t they’re like not totally sold to go click and opt-in right there, You can say hey by The way I’ve compiled a free pour the seven simple hacks.
I tell my clients to raise the value of their home or, let’s say, if your local restaurant, we do awesome like Taco Tuesday, where we have like fifty percent off all of our tacos or Hey. You know if your gym owner, Hey we’ve, got an awesome, seven-day, Free like membership or something like that. Just kind of like get you kind of peaked into there And then I always like to close out with another call to action Which is send them to see the same landing page and then thanks And then your name to kind of add some personalization to it.
Alright, so we break this down again. Really quick. You’ve got the you’re calling out your target audience. Okay, you’re peaking their interest with some type of question right, which is kind of like a no-brainer question. Like hey, You know: Dallas residents, Are you looking to get fit for the summer like that? That’s really targeting that that specific market right there, like you, know Dallas foodies.
Would you like to try the best new barbecue place in town or whatever it might be right And then you’re kind of sending them there? And then you can go through and send like Write. Another line of some different bonus or some value that they’re going to get when they go through and opt in so Another one I’ll show you guys really quick, I’m not going to break down exactly step by step like I did the last one, But it’s a Very similar one, but this one is obviously a article Which is cool because, like as I mentioned, that face book advertising mini-course I’ve got for you guys.
I show you how to go through and identify The people who have readed three seconds of your article. Ten seconds of you do 25 %, 50 %, and so on. So it’s really cool, because then you can know like hey this person’s, not a completely cold Audience right. They’ve actually seen my article. They have probably a little bit of an idea of who I am What my business is and how I can go through and help them okay.
So now, let’s jump back over to the Facebook Ads manager. So this is where we are going to go through and create our ad or, as I mentioned earlier guys, if you, you know already Made your post and you’re like hey. I just want to use that post. I don’t wan na have to recreate it. You can click on use existing post right here, Okay, Now what we want to do is we want to select our facebook business page that we’ve got you can see.
I’ve got. I’ve actually got a few two over here, but we come through. I select the Jason ward drop links, That’s the one I want to use. You can even go through and select what Instagram account if you want to run it on Instagram as well, And if you don’t have an Instagram account connected, you can just say: hey use. My Facebook page as that Instagram account okay, Then coming down We’ll just go through, and click select, post it’ll pop up all the posts that you’ve recently posted.
It’s like, let’s say for this one. I want to post this one right here And so now it’s just going to show this and then at this point all we got to do is hit confirm And that’s it, but the ad is completely set up. Now, Let’s go back, Let’s say you don’t have an existing post. You want to create this completely from scratch, So we first want to select the Facebook page right and then we can choose the format right here.
Okay, now I showed you guys. We have the image ad. We’ve also got the article ad. We’ve got these different options right here, And so there honestly guys, I don’t necessarily prefer one or the other They’re, both Good for different reasons, kind of depending on what you want to go through and show. If you want to go and give an insight Look at or of your restaurant or an open house or a you know of your gym or whatever business you’re in Obviously, a article would be kind of nice and kind of like just show.
People inside and the cool thing is guys With this. I don’t recommend so like this one right here. This is a very professional article. These actually don’t perform as well as just kind of like a normal basic article shot with your eye phone Or your whatever mobile phone. You use okay, so I would highly recommend Just going through keeping it basic. You don’t have to go through and have a massive marketing advertising budget for all this, so just go through And use your phone as you’re going through and setting all this up.
Okay, so now you can go through. You can choose Hey single image, single article slideshow. So I like to usually Start with either a single image, like I showed you guys earlier or even the single article and then right here You can go through and upload an image from your desktop. Like let’s say, maybe, you’ve got an image of your gym Or of a home that you’re looking to sell, or you know your restaurant, whatever It is or you can even go through and you can use some free stock images And you’re going through select.
Let’s say you are a Realtor right, that’s kind of the example We’re using. So we want to go through and use a home Okay. So we go through. We click on this and, like you can see, it’s got a watermark when it goes live It’s not going to show the watermark Okay, so you don’t have to worry about that. We’re going to hit confirm Okay! So now it’s going to pop up It’s going to show us the ad right here and then, let’s say our website I’ll just pull up my website right here, Arsalan kg comm – let’s just throw that in that’s! This is where we’re trying to send people to Okay and then well.
We use kind of like that same method now, just for just sake of time, guys I’m just going to copy and paste this right here and We’ll come back over here into this text box. Here It says home what we’re going to Do is just like go through and put that right in here And then the cool thing is, is we’ve got some of these templates for you guys, so we can say Dallas, homeowners and just kind of fill in your Own information, so you can say, hey get my tips here and link out to We’ve got our website up here, Which guys, if you guys go through my facebook, guys mini-course drop comment down below give it a thumbs up.
I show you guys the difference of why you should use a landing page as opposed to your main website. Obviously this one I’m just using our main website. I highly recommend not doing that. I just want it. Okay, and you can say down here: Hey thanks. Your name Jason Wardrop, okay, So now we come down here. You’ve got the headline right here, so you say, like hey: Dallas homeowners Increase The value of your home, Something like that rights like go through kind of grab their attention right there, And then I like to do for the call to action.
You’ve got all these different options, Or you can even say hey no button. I like did you learn more because if somebody’s interest is piqued like they do technically want to learn more right, and so, instead of saying like sign up or what, like you know, request time, it’s kind of a little bit like sign up almost is a Little Bit standoffish, so I like to kind of do, learn more because it’s like hey I’m curious.
I would like to learn more okay, then down here at an overlay image. I just leave that multiple languages just leave that I want initially show that now display link optional. I just probably leave that for right now, Then do speed, link description, so you guys can see over here. This is the mobile newsfeed and if we want to check and see like what it looks like on different platforms, We can scroll through, and so this is what it would look like on your desktop Newsfeed and that’s where this newsfeed link description would be okay.
So we can say, like hey, Increase the value of your home, something like that and then you’ll see it’s going to pop up down over here, But I think because our headlines so long, I think that’s why it’s not popping up. So normally, if your headlines Not super long, It will pop up down over here It’s not going to Sara Lee pop up on your mobile or you know, or even on Instagram. So this isn’t like super super important.
But if you want to go through an out of that, you totally can, then you can see right here. This is what’s looking like on Instagram, so it’s kind of nice be able to go through and sort through and see what it looks like on these different platforms there, and then all we don’t have to do is just hit confirm and We have now gone through And created our advertising campaign right guys, So that was kind of like a you know, a quick run through.
I wanted to show you guys all the different steps And why you should be using the Facebook Ads manager as opposed to Boosting your post. You want to make sure you get the right objectives, but if you’re looking to use like you know, lead forms like I talked about where it’s got, that little form that pops up and Facebook automatically fills in the information with the name phone number, an email address Or if you guys want to go through and create custom audiences With people visiting your website already or reading articles, Or you know, people that are already on your email or in your contact database, be able to market specifically just to them.
I have that all in my facebook ads mini-course to drop a comment below give it a thumbs up. I will get you guys that hundred percent for free I’m not trying to charge you guys anything, I’m just trying to go through help you out, I was I’ve, been actually listening to gary vaynerchuk’s new book. It’s called crushing it. It’s awesome. If you guys have not gone through and got that, read it or listen to it or whatever I highly recommend it talks about going through and building your personal brand to take your business to the next level.
Okay – And he talks about you – know Facebook ads the importance of that And how you can go through and and grow your business more and more, and so honestly guys. I just want to provide you guys with some massive value, because I know how it’s helped. My business and what it’s done for me and also countless of other business owners. I’ve worked with now over 3,000 business owners and I’ve seen what it’s done for them.
If you can go through and properly implement what the Facebook advertising platform gives you and allows you to do. You can be Extremely successful. It can be a total game changer for your business. So so I met you guys earlier. If you guys want that drop. A comment down below give this article a thumbs up. Also, if you guys don’t mind, let me know what you guys thought of this tutorial. I know there’s like the Facebook Ads manager, Honestly guys We could be on here for 4 to 5 hours, But I know you probably don’t have the time to go through and sit through all that stuff.
That’s why, in that Facebook Ads mini course, I’ve broken it down into little ten to fifteen, Maybe twenty minute articles to kind of show you different aspects of the Facebook Ads manager, how to get your business going and bring it to the next level? Okay, so Anyway, thanks so much for reading today, guys if you guys are brand new here, My name is Jason Wardrop. If you like content like this, you want more of it, make sure you guys subscribe.
The blog also hit that notification bell, because we Will go live from time to time, so I can go through. Show you guys different things. You can jump on, ask questions. I can answer those live and help you guys out with your business. The best of my ability, and on this blog I like to go through and share with you how to generate more, leads, make more money and grow your business. So, if that’s anything that you’re in today makes you guys subscribe and thanks so much for reading today – And I will see you all tomorrow –
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My last collection articles you guys asked for more and since I never shared my knife collection with you guys, yet I decided I’m going to do that today. So I have six knives in my collection up.
First, is this box cutter? It’s my folding knife. It is the one I used to use all the time in my last job. It’s very handy. You just hit this little switch here and it opens right up. You can also replace the blades. It’s quick and easy to use. You just hit this little switch here. Blades come right out, you get five in a pack and if you buy the knife, so I mean you’re always going to have a blade with you.
It’s very easy to use extremely sharp, and this is the one I use the most back in the day. I don’t use it as often now, but it is a really handy knife and I do recommend it. It’s only three dollars Black Friday, so it is extremely cheap. Next up is my Swiss Army knife. It is just your silver basic version, there’s not much to it. It’s just your most important functions and the knife is just your basic size, not too big, not too small, pretty much just your standard size for these things now, but this one here I don’t use often either, but it is a nice addition to my knife collection.
Then the last next up – I recently got this one a couple months ago. It is my Eagle knife, it has it right here in the metal right in the knife, and a house has a design here. It’s on both sides as well, but the blade is extremely sharp and I only paid three dollars for this knife. So there it is there. It looks amazing. It is really sharp, because I got this one used. There is a American, the metal there, but I still have to clean it.
I haven’t done that yet, but for three dollars it has really heavy. So it’s a great addition to my collection to release it and fold it back down. You just hit this little button here and it folds right down like that. So it’s a perfect knife for my collection, for what I need it for next up. Is this basic little pretty much fake Swiss Army knife? It has a lot more options than my other official Swiss Army knife, and I know it’s fake because this up here, where it’s red is all plastic.
I got this from a local store here in town. I think it was around $ 10. I’ve had this one for about 10 years. It is my first knife but, like I said, most of these things have the same size knife, as does this one, but this one also has scissors screw bits. The saw a whole bunch of other options that none of my other knives have. So that’s why I keep it in my collection. It is a perfect piece. I know it’s really cheap, it’s on the cheap side, but for what I use it for it is perfect.
Next up is the only one that I actually have in a box is because it came from a cruise line, one of those little gifts you get from your cruise line. This one here is from Princess Cruises, so I basically have a relative and he gave my grandfather this knife whenever he came back from a cruise and since he knows I collect knives, he gave it to me, but this one here is one of the nicest knives. I have my collection, it is a fold at one, but it is a nice pretty much metallic blue.
It is really nice. These are black little bricks on it and it’s the only knife. I have that’s all the attachments in it are black, so it is really unique compared to all my other knives like I said most of these have the standard size blade right now, but this one here is a little bit sharper than all my other ones. This size, so I don’t know if they did, that on purpose or if that’s just how this knife usually is, but it’s pretty unique a couple of other options not too much to it.
It is pretty light, but it is very unique. It is metal, it’s not plastic, like some of my other ones, it is all metal. So I do love this one a lot. I love that it’s black attachments, instead of just your standard knife and my last one – is the one you guys seeing me use the most here, my blog, it is my pair frame one. It is the one I use the most for unboxing articles for taste tests or any time I have to open something up on camera.
It is the knife that I use the most it just literally folds right it is the biggest knife. I have my collection, it’s the biggest blade one. I do want to get another knife too soon bucks. I have no real rush for that. So I think I’m just going to stick with what I have so this one’s still going to be the biggest one. I have right now it is really lightweight. That is why it’s pair of frame – and it has belt buckle, clip on it.
So I do also have a smaller version of this. In my tackle box, I didn’t want to go and get my tackle box and open it up, because all it is is basically the same exact thing except about half the size, it’s still pair of frame, it still folds outs and honestly, it’s really sharp, as you Guys know, I use that for all my unboxing articles and it honestly is a really great knife. I got the two of them in a pack for about $ 15 at my last place.
Work honestly, it is cheap for what you get is my favorite knife, and it is currently the one I use the most. So this is my knife collection as right now I hope you guys did enjoy you guys wanted to see more collection. So this is something I’ve never got to show you guys before. I hope you guys do enjoy it, because I honestly love this stuff. I really wish I would collect more knives, but as right now the funds aren’t there.
So if I do get more knives in the future, I might do an updated version of this article, but for now I’m going to leave it, as is, I hope you guys didn’t enjoy. Please leave a like if you did and I’ll see you guys in the next article. Please take care peace.
Knives and daggers are awesome! Plain and simple, right? Let me say, I enjoy my dagger collection with a little music playing in the background.
I ended up purchasing a lot of things on a Black Friday Cyber Monday, and this is all planner related things, so I’ve got washi and stickers galore. This is going up a little bit later because number one I’m lazy and then number two all of the independent shops clearly have different shipping schedule times and things like that, so I’ve been kind of like collecting them as they’ve been coming through and I actually just Realized a few weeks after the last thing came in that I’m like oh, I think I have everything so anyways, let’s just get on with the haul, I will link down below all of the shops that I talked about so yeah.
So, let’s get to it. First thing I have over here is some washi, and this is from goat girl on Etsy and I’m kind of obsessed with these. Let’s see oh, we need to. We need to zoom in a little bit hold off. Oh, it’s rolling off come back here! Oh here we go so anyway um. I have this. It’s just kind of like wintery houses, which is really cute. I’ve got this really tall washi and it’s like holographic with sleighs and deer snowflakes, all that good stuff.
So I think that one’s really fun and then I’ve got these. This one is like icicles like dripping icicles that are glitter and they have like a backing to them. So I’m not going to take it out, but I just thought this one’s really darn pretty and then these ones are just kind of fun, they’re, just kind of like these geometric shapes and this one’s kind of like in a blue and silver colorway. And then this one is just more of a like kind of pinkish peach colorway with the silver so anyway, that is all the stuff I got at go girl and I think it’s called a goat girl, good or something I don’t know I’ll put it down below.
Speaking of washy um, one of my favorite shops out, there is simply gilded, and these are all the fun things I got from her shop. So I got these. I believe that these ones came as a set and they’re not metallic at all. I don’t see any like metallic reflection, but these are just for like the seven seven millimeter and it’s just you know, the little dots very cute definitely will end up using it at at some point and then I also got the two the set of two.
So these come as a set. This one comes as a set, and then these are the like animal print and the black and gold, and then this one is the white and gold. Animal print thought that these were really darn cute and you know my neutral, loving heart loves that and then I also got this. It’s the galaxy ten point, O in the snow version and, let’s pop this baby open did you do all right we’re going to put that over there all right, so here is all of the beautifulness that you get.
Oh sorry about that. My favorite! Is this one? That’s going all cray-cray, so yeah, I’m excited about that and then I’m going to pop these three and some sort of upcoming giveaway. It’s not going to be associated with this article, but there will be some sort of giveaway at some point for some simply gilded on my Instagram, so go ahead and follow that down below. If you want to possibly win this at some point so anyway, but I’m very excited about this one, let’s see if it will focus it’s very light.
So it’s kind of difficult to see, but it’s just so darn pretty and also I got some stuff from wanton in a million. I love her stuff and she also has washi that I got. I have been in kind of eye these two for a little while she’s had them in her shop, and I thought that they were so darn pretty it’s just kind of a like pink to white gradient with some. You know little dots on them, so I thought those are really cute and because of the sale I just wanted to pick those up.
I also thought this was fun. I don’t know all of her like character names very well, but this it’s like the little guy, with the top hat a little tuxedo and a rose super cute, so anyways got those and then also I got just some sticker sheets, so I got Pizza sticker sheet. I got the nachos and tacos and burritos sticker. She I got the old wine o’clock sticker sheet. I got the scrubs a sticker sheet with all the different expressions on there very cute.
I also got steamy and the Beast. So we’ve got some bells and mrs. Potts and Mayor and all that and then I got some a dumpling a day. It keeps dr. Suey away. Oh, this is Suey okay, so this is the Suey on here too. So anyway, but yeah. I’ve had a lot of medical appointments and stuff, so I figured some of those medical ones would be great, you’re, going to see more medical things coming up in this hall and then next I’ve got kind of being like one of my new favorite shops is called Lulu’s daisies and company, and then I just like her script, her script just look really cool, so I have this one that says surgery day.
I’ve got another one that says taxes which is great because I always have to spend a few days and prep my taxes. I have another one here that says renew tags, so you know when you had to do that for your vehicle. I’ve got another one says monthly budget family dinner, which is super cute, pre-op appointment, urgent care, doctor’s appointment, snow day, which I love. I mean I don’t love a snow day, but you know super cute.
This one just says blood work on it and then also home repair. This one says girls night, which is fun, hair appointment and, let’s see up for drinks and then ER visit. So yeah I mean obviously a lot of medical things. Like I said before, but um I am very excited to use some of those and then it also got some stuff from a shop called your world of color, and this was an international one. I believe so.
I’ve got like some little hospitals. There is some like antibiotic medication things, there’s some booze, because hello, I’ve got some like little nail clippers. I’ve got this one that says it’s cold because I’m in Minnesota and it’s cold um. This one is like some medicine cabinets which I thought were really cute. This one says eat leftovers, this one again migraine. I get those a lot, unfortunately, and then this is just like a little x-ray guy, so I thought those were kinda good and next up we have my friend Rebecca from Adriana Piper.
I’ve got some of these like racing and like blue-ribbon stickers, which I thought were really cute. I got these sofas, which are kind of fun this one like these hot dogs, it’s thought they were really fun and also in the like summertime at the office. We actually do cookouts quite often, and I’m part of the like team that organizes some of that, and then I have this little strip of like wintery houses, also love her little camera icons, they’re, just so darn cute.
So I wanted to stock up on those, and then I got a couple of sheets from Lisa V creations. I got two sheets of her backpacks because I just thought that’d be nice too, like if you need to pack your backpack for something or whatever, just like cute little icons, and so I got them and like this is kind of like the more the pastel color Way and then this one is kind of a little bit more bold, but I liked in both and then also I got some wine and cocktail ones.
Clearly, you can see a pattern with my purchases over here. Oh my goodness, sorry. So next up we have planner mint. I got some like little Hospital stickers or like just clinic stickers. I also got this. It says work from home with a little laptop, which I thought was really cute and a bunch of different colors and then also this one that says girls night with like a little margarita glass and a bunch of colors.
So love that and then my girl Aaron over a small-town grace. I’ve got a few of few sheets from her sale and it says this one is hilarious, says check yourself before you wreck yourself, like wrecks like t-rex. I just thought it was really funny and then these are just some kind of like cabanne stickers, which I thought were really cute and then here we’ve got some like glitter a half box situation.
So anyway, thought those are really cute from small town grace and then let me um need to in need to adjust myself all right. I got some Christian designs, but I need to like zoom out a little bit now, because my sheets of paper are bigger. All right, so I got a bunch of things from Christian designs, you’re, going to see a big theme that I just ended up getting a lot of things in different colorways, so anyways I got these work logos which I thought were really pretty.
I got them in a couple of different colors, so I got this one and then I got the like. I think I don’t know, I don’t know what things are called you guys. I’m sorry, but this is kind of more of those like Emily Lake kind of colors. This one’s, I think, like the jewel like jewel tone, and then this is the pastel color away and the bold color way they also come in a like grayscale or black color way as well yeah, and then I also got some little flags.
I already have these in the bold color way, and this is the pastel I stocked up on some laundry little hanger guys in a couple of the different colorways, and then this is some cute little happy birthdays to put in the planner. This is the pastel color way. I also got one in the fold and then I got some little house icons. I’ve been liking using these when I work from home because it’s not planned so I like using these or if I need like home services or something happening clearly, I’m like never going to run out and then also the last two things is two of these little.
Like movie boxes, I tend to use those for like when I upload certain articles on the YouTube and then last but not least, we’ve got planner topia and I have no self-control at the human being. So I went a little ham on the birthday labels because I was setting up planners at my office and you know sometimes you just get really excited. So I actually only got three sheets from planner topia, but I got these little prescription bottles in a full colorway which is going to be great for my spreads and then I think have birthday labels that are like the bright birthday labels.
And then I forgot the pastel ones, and you can see they’re like a little sad right now, because I used a lot of them, but that just goes to show you. I do love a planner topia okay, so this is my haul from Black Friday slash Cyber Monday of all of my amazing planner goodies again, like I said before, I will link all of the shops that I got items from a down below feel free to show Them some love and get some goodies for yourself that you will use in your planner.
I hope you guys enjoyed the article if you did make sure to give it a thumbs up and make sure to subscribe for more, also wanted to address this one more time. These little dudes will be on an upcoming giveaway at some point on my Instagram, so make sure to follow that down below alright. So that’s it. Thank you guys so much for joining me today and I will see y’all in the next article bye guys. Well, folks, it’s time to kick it old school
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Thank you for coming to my blog today. I’m going to answer the question: is keywords everywhere: free we’re going to answer that question, but, along with that, I’m going to tell you what it is and what it does and how it may help you in your business and then three I’m going to kind of Show you how to work out the answer to my question and how it’s different than most other tools and the way they set up their offers.
Okay, so we’re going to go over through that and what I’m not going to do, I’m not going to try to sell you anything today, Wow is it that whole no affiliate link or anything like that? This is just a tool that I use in my business and I had that question and I went and researched it. So now I’m going to give it to you, I’m going to answer that question for you. Actually, you can go to keywords everywhere, and it is an SEO search engine, optimization tool.
It helps you find keywords. So if you’re in any kind of a business and you’re promoting your brick-and-mortar business online or you’re promoting an online business, you probably are familiar with keyword, search that that helps you find out. What are people looking for? And this is the home page for keywords everywhere, and it has changed a little bit. It used to be where they just had a great big page, and it said download this Chrome extension and you did and you got to use it.
Well, now you see this little pricing tab and I’m going to go ahead and hit that and if you’ve never used it before. Maybe this will turn you away, because you were told in some old articles that this is a free program and it was free for a very long time, but what they do is they don’t have you pay a monthly fee which is kind of cool you pay For credits now I knew that they had made this change. Probably it’s been a couple months, if not three or four months ago, it’s been a while and I just went off and tried to find something else for free, because I didn’t want to pay this, and I wasn’t really sure how that worked, because if you know Anything about keywords everywhere in their search: they bring up a ton of different options and I’m thinking well they’re, probably going to you know not that 10 bucks out really fast in one day.
So I kind of just steered away. I made my own assumptions and I did look into it and today I was reading a article actually this morning and they were talking about how keywords everywhere is free and I’m like. No, it’s not update your article while they can. But then I thought, let me go check it out again. How does that work – and this is what I found out – I’m going to answer that question first, how to use this and how to figure it out and then I’ll go into what it does.
So those of you that already know what it does read this part. If you already know what it does and all that stuff, then you can go ahead and leave after this. I won’t keep you, but your time is valuable. So let me explain this part first, because this is what my title was, but what you do is you go in and you purchase credits now before you are able to purchase credits. You have to download the the Chrome extension, so you would just go in in here and get an API key and or even just hit buy now and it’ll walk you through it.
That’s what I did. I went right here to this page I hit by now, and I already had it loaded, so I didn’t have to do that part, but then it brought me through the steps that I needed to do so. It’ll do that for you and what a Chrome extension is. Is you go if you go in the top of your own chrome at the top? Their extensions are like real with shortcuts. Let’s call it that and you usually have a little.
Let me pull this map. I don’t know how to show it to you. Let me pull this down. Look at my top right up here, see that that’s. I have vid IQ there if I hit this. These are my extensions that are open right now and there’s the key words everywhere. It’s okay with black around in a red K, so that shows you what it looks like and you will install that and you can install it on your firefox and on your Chrome.
Now, how do these things work like? How do these little credits work? Well, let’s go ahead and I did a search and I just searched what is the best coffee? I just try to find something general and what it does it tells you how many people are searching for this every five seconds, there’s over four billion people searching and trying to get that question answered it. Can you believe that and then up here it’s going to show you about how many people, with the cost per click, is it’s about a dollar and what the competition is not very high? It’s got.
You know pretty competition now over here. Let’s say that you’re into affiliate marketing and your website is all about products and that’s what you’re promoting household household products or maybe you’re, doing a cooking show, and so you can justify looking up coffee and things like that, because that’s something you’re going to explore on Your show and within your niche so over here on the right.
This is what I was worried about. I was worried that every time I search for something they always give you related keywords and other things, people search for well, every single one of these entries would be one of my credits and I’m thinking man. You could use those up really fast well. This is why I suggest that you’d use it, because it doesn’t do that see right here. If I want to find out the the metrics on any of these.
I just hit this load metrics, and it tells me if you load this you’re going to use eight of your metrics. So if this is something important to you and you want those things, then go ahead and click it and same thing down here. There’s twenty three or forty five, more credits again, if you really want to dig in and do some research and you need the information, then click it, but what I love about it is, you don’t have to click it.
So, as of this search, I’ve only used one credit. Now I started thinking. Sometimes I’m searching for things for personal reasons and not for my business like I might want to know what the best coffee is, because I don’t like the coffee, I’m drinking and anybody that knows me don’t share what I drink. Cuz. Nobody likes my coffee, its Maxwell House, they called old lady coffee, so I guess that fits the mold right, but anyway we did move it up, we’re up to the medium now, not the light.
But if I was looking for something else, it is going to use my credit, so you’re, probably thinking well, I search for stuff for the kids and for projects and all this stuff, and it’s going to use up my money. What you need to do is: let’s go back up here, to where I showed you hit that little three dots in the top right hand corner hit your icon, the K, and it should pop up there. That’s my data on keywords everywhere, right here.
This is what I have left in credits. I just bought it this morning, so I’ve used seven. If I want it look up things person for personal purposes and I don’t need all that turn it off and then, when you’re doing some research you’re going to have to remember to turn it back on for your business. But that’s how you don’t use up. All of your credits, if you forget to turn it off and your kids are using your computer and they’re searching for things and your spouse everybody’s searching for things on the computer.
That 100,000 will go pretty fast, so make sure you turn it on and off now what, if you were searching for something for your business? Let’s do another search. How can I make money online and, as you can see, five billion people are searching for this, but it’s really huge. If I were to make a article about this in my business, I probably would get lost on page three thousand four hundred and fifty nine I mean it’s just unbelievable, so keywords everywhere is going to help me narrow that down, and it gives me this information yeah People are looking for how to make money online, but what’s a different way that they’re asking now.
I could hit this over here and use up my eight credits and find out. Let’s do it I’m going to do it for the sake of this article is to show you what happens. Let’s see, I get more data on every single one of those and I can see the cost per click and look it’s pretty high, how to make money online with Google it’s four dollars, but the search volume is is lower and that’s what I I always try To get something at two thousand or less as far as the volume but notice the lower your volume, the more the cost per click is going to go up and the competition all the way up and down it’s it’s fairly, pretty pretty much the same.
It just depends on what you’re doing with it. Are you putting a blog on your website? Are you making a YouTube article? How are you promoting this and is that information important, but the point there is. I could also, instead of clicking that, using up eight of my credits, I could have just typed in how to make money online for beginners and there you go. I already typed it in and again I don’t have to use up the related keywords on the side.
I can go in and pick and choose which ones that I want so hopefully that was helpful for you too. That was my fear. I thought. Oh, my gosh. Those a hundred thousand credits is going to go fast for ten dollars, just block out the time that you want to do your research and turn that little icon, that little chrome extension on and off and, like I said it’s very easy, go up there, where the Three dots are top right hand, corner click, that I know that has a name, but I can’t remember what it’s called hit: the little chrome extension, it’s a black circle with the red K, and then you can just turn it off, and I’m going to do that.
Right now to show you how to do that again and it just pops up, and it gives you all your information and the cool thing. Is it tells you how many you have left they’ll see it just went down, because I use those eight, but I can import keywords. I can analyze the page, all kinds of different things that I can do. I didn’t want to get into too much detail about what keywords every word does as much as answer your question: is it free it’s not free anymore, but I think I really like the way that they’re having you pay instead of paying a recurring monthly fee, because You know – and I know there’s times, that we have tools and we get all excited like just like you do with your toys you’re going to play with them and then well kids with their toys, but you play with it.
Then you put it aside and then you come back to it. So this way you’re not paying every month you’re only paying for what you use and I really like that that the way that they have it set up but they’ll, take you through the connector to your email list and have you pay through PayPal or charge card. So it was very, very, very easy to follow the steps so before you leave just make sure you give me some comments.
Are you using keywords everywhere and give us some tips? What are you doing with it? What do you like about the future? What do you not like about the feature? Tell us, in the comments we’d be happy to hear that information from you, because none of us are experts in everything and we all have something to give to each other to help each other out and before you go make sure you put give me a thumbs Up, if you liked the article and subscribe to my blog – and I will see you on the next article thanks for reading
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