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Today, I will be talking about blogging in Shopify, and you know specifically why blogging is important as a store owner and then the fundamentals or the the the standard practices that you can do to set up your blog, so that you know you can set yourself up For success in the future, so on to the first question, why blogging is important I’ll tell you why blocking is important is essentially, there are two audience types that you are appealing to with your content, right, your blogs, etc.
One are humans and two are robots right now for the few. If you think about that at all times, when you’re managing your content, then you’ll do fine. Looking at the first group, if you are humans now there are lots of competition. There’s lots of competition out in the internet in e-commerce, a lot of people selling the same products at you know, roughly the same price or even at the slightly different price differentiation.
So what makes you stand out? What makes you different to the person next to you? Essentially, it’s your story, your brand identity that will get you over the line of a competitor with the same price and blogging enables you to project to that audience. Your story, and you know to base basically strengthen your brand identity, provide subject matter, expertise and you know a few of authority which in turn creates trust and trust is something our buyers want from us.
So having blogs for people is a very, very good idea. Now the other portion of the audience are search engines right now, search engines like blogs and the not because they enjoy reading them, but because the content all adds into the algorithm that determines where you fit in search engine rankings for specific keywords, right and so by Creating blogs you, you effectively extend your content, because if you create a product and that product a has, you know X amount of in it of words in its description, images and so forth.
That’s the end of it. You’ve created that product. Now, how do you extend that? How do you extend your authoritative Nisour, your your keyword density without just creating longer descriptions? Well, you would create you know you could build blogs associated to that subject. You know to provide that so search engines when they look at you on the number of keyword, density and content type, and I know it’ll enhance your actual stores, weight or gravitas, so investing in content right now in the start here, investing in content is an investment In long term, traffic creation and retention, so by creating content, you gather more traffic via search engines, because you know the weight of it adds to your overall SEO and by doing that, you draw more people to your store to your site and then that content, assuming It’s of a you know, good quality will also then ensure, there’s longer term retention and ultimately, loyalty which should, in turn, lead to greater revenue down the track.
So content is king. There’s no doubt about it. So let’s go over and have a look at what a blog looks like in Shopify. So here’s my demo store now to find blogs. You would look into the online store here and you’ll see it’s aptly named blog posts, which is a bit of an anomaly to some degree right, because in some of Shopify you have blogs which are, in essence a collection of articles. That’s how it’s defined on the back end, but you know they turn them posts here now what you want to do before you do anything so I’ve got a number of you can see a number of blog post, slash articles here is: if you go to manage Blogs, this is where you will see your your actual collection of articles for, at the name of it.
Now all new stores get one called news, which is a bit again a bit generic a bit. Nothing. What you want to do is go into this managed blog. So you want to click on it right and you probably want it. The first thing you want to do is change the title now. Why would you do that? Well, let’s go back to the store here, the demo store and scroll down to one of these articles. The health benefits of pineapples and what you’re going to see in the URL is you’re going to see a store and then you’re going to see blogs and then you’re going to see this now having this is news that doesn’t really add much to your to your Seo at all right, so you can get a little gain there straight away by actually having something that’s relative to what you’re trying to to sell or project within that path.
Right, it’ll add weight to it. So having news there is that so it’s a it’s a bit too generic. I would change it to something. That’s more relative now, when you do change it besides changing the title here. What you also need to do is also click on this button. Here you go edit SEO. The page title will come default from the bolt, the blog name, but you should also update this meta description, because this is what it’s going to show in in the search engines.
If people are actually your blog comes up in that list and you’re kind of isn’t also another area where you can add a little bit of weighting into your into your content by making sure you project the right number of keywords or phrases, etc. Right and there’s plenty of articles around SEO on that, so I’ve just added her. You know the fact that it’s a definitive guide to fresh best, fresh fruit and a review of the best fruit, tropical fruit, organic fruit and seasonal fruits right so you’ve got 160 character limit.
You shouldn’t really extend it. You should just try to keep this short and poignant, but you know so that it people understand what they’re looking at to the right here is how you handle comments. Now this is VA Shopify’s native comment system. If you are using an alternative, you know like a third party, then you wouldn’t really care about how this is done. In this case, you know you need pens. I actually think it’s it’s worthwhile, having commentary enabled, because you do want people to interact with you.
If you put interact with your content, they’re more engaged and there’s no doubt about it right so having comments are disabled. Fine! That’s! If you know you won’t get any trolling or anything like that, but you’re limiting that interactional for people to ask questions which a good blog should actually ask a question. But you may want to not go for the all. Just allow anyone to comment and publish because you’ll probably end up alert of spam, so pinning moderation is a good call.
So let’s go back right. Let’s go back now we’re going to have a look at our articles within this blog. Oh there we go go back. One more now we’re going to look at that one. I was just looking at all right, so these are the key elements within your article. You’ve got your title again. You want to include something: that’s relative to the content and, overall, your store to a degree. So in this case, I put health benefits of pineapples, because you know people may be interested in that specifically when searching so it’s a direct keyword like a long keyword string and we’ve got visibility.
If it’s hidden, it’s not going to be visible to any of your readers, and what we’ve got here is some basic content. I’ve put an image in here now when you put images into your your blogs. What you want to do is you want to put generally it reasonably, how high-rez have them sized and then you want to set the image size here and there’s a good reason for this. The reason is that when you upload an image into Shopify, CDN it’ll save it off into a number of different sizes so that it can call them back as and they are required in the size that is required.
So you can put a high-res image there and then you can downsize it or choose whatever size. You want right, but it won’t overburden and the payload, in other words, what make a page slower by if you set the size incorrectly, because it’ll pull back the wrote the right one, alt text is also important again from if you’re not use it. In my case here I’m using it to display image captions, but if you think about it from the rear, the robot audience, then it’s relative, because alt text, while hidden to the human, is not hidden to the robot.
So your search engines will be crawling that and be looking at text drinks. Now, there’s whole bunch of articles on SEO for text for alt text rings. So I’m not going to go into that and but in this case I’m using it as an informative portion for the human audience as well. So I’m just kind of cancel the editing that now it’s just another quick pointer. Is that your images when you upload them should also include, but for the robot audience some descriptive text in this case? Probably you know, store name article and then you know something relative to the image itself, so that again it adds more to the robot view.
So I got a couple of images in here now. You always want to put a featured image on your articles unless that’s not fitting in with your your theme, because, ultimately humans are visual creatures and we are drawn to imagery probably more than text to a large degree, because we, you know, tell upgrade, as I say, A picture tells a story of a thousand words, as opposed to the other way now featured image.
You also want to do the same piece. You definitely want to add an image alt text text to your to your featured image and because then again, it’s good for the robotic audience which is good for search engines. Here we have author and this is the blogging, so we can change all these things now. What’s also quite key is little side piece here tags. Now I’ve got it, you can see. I’ve got a number of tags in here.
Tags are a way of categorizing your article content, so that if you display tags on your store, someone who’s interested in you know, it’s just read an article sees the tag or vitamin C click on the CC and then all other articles related to vitamin C will Be displayed in their search and likewise, if you’re, using any sort of app or product that displays related articles in that uses, tags then having this filled in makes sense that there’s no real downside to having a lot of tags, obviously just been sure they are meaningful.
To the content, I think that’s that’s really. The key at all times now SEO edit the web SEO you’re not going to really have to do too much here. It’ll take unless you don’t like what the content is. It’ll take the top end of the the article like lots of the title and the handle you can modify a little bit, but you can only modify from the article name down. So the rest of the URL remains the same right, and that is the sort of core portion to your your image or you have another.
You image your article set up, there’s a number of little formatting options here, for when you put the actual content in and if you need to see what the actual HTML looks like you can. Click on this and I’ll show you because that’s all it is really. It’s just an HTML blob of or string. If you will, that then is reconstituted and displayed as as your as your blog article. So let’s have a look. What you know if you’re appealing to the whole the human side right so we’ve talked a little bit about the robot side here.
Is that very much that article as you can see the nice little high-res featured image here, which is quite catching and we’ve got? You know it’s nicely set up: we’ve got image captions the ones I was displaying here. We have a social social network, sharing options on the images of Pinterest, so they could pin that to Pinterest. Likewise, you could do yourself. We have some sharing options here where we can share to Facebook to Twitter.
We have a product offering in which is related to the content itself, and you know we scroll down a little bit of author detail here and an opportunity to then you know jump from this article into another article of relevant content. So this is quite a well put together if I was reading it. It’s engaging and you know see outside of the text content itself, but it looks good and that’s when you’re doing things for humans.
Aesthetically should be pleasing right so that you should try to do the styling, etc, robots, don’t care about the aesthetics they care about the text and that’s the the real way to put it. So if you you focus on delivering to both audiences within within the articles you create, then you can’t go wrong and you know going back to why content is an investment and why you should make sure you do, but blog articles is, while you can pay to Do AdWords to do promotions, etc for your store that those are one-time like there’s a one-time events, creating content that is then indexed and added to and grows and cetera over time is what will bring you down to the you will get you to that point of The holy grail of organic traffic, which means non paid for traffic, which is what what all store owners should be aiming for, ultimately, is to have a loyal base of organic traffic, and that’s that’s blogging in Shopify hope you found that useful and any questions etc.
Please reach out to us either via the youtube blog or our article or support options on our website, and thank you very much for reading.
We will be covering a new concept in cloud computing, namely the serverless architecture. What does this mean? Well, essentially, server less computing allows you to build and run applications and services without the need to manage the actual server. It also provides flexible scaling under heavy load and automated high availability becoming a very versatile tool.
The AWS server less platform has many capabilities, as you can see, but for the purpose of this article we will be showcasing the creation of a server less web app from scratch. The structure of this project can be easily understood by following this diagram. All of the front-end code will reside in the s3 storage unit, which allows us to host the website publicly. Therefore, we start by creating an empty s3 bucket, like so give it a unique global name and click create and now to upload the static websites content into the bucket.
I simply click upload and drag and drop the build folder into here. Like so note that I am using react as a framework, so it might be a bit different for you. The next step is making the pocket public and for that we go into permissions and pocket policy and paste this bucket policy. In order now public reads: click save and do not forget to change the bucket name. Now this bucket has gained public access.
As far as configuration is concerned, the only thing remaining is enabling the website hosting in the S stream, which will allow the objects to be available at the website. Endpoint of the bucket click properties and select this card to do so. Check use this pocket to host the website and input a route for us. It will be index dot HTML. Furthermore, you can set up a custom domain for your s3 bucket by following the tutorial right here, which will be linked in the description anyhow.
Now you have the endpoint of the website and if you click it, you will see that the static website has come online. Going back to the diagram. There are a couple of things left to do. We should set up an instance of the Amazon Cognito user pool which enables us to register log in and authenticate securely. Then we will write the backbone of the serverless project that are the various AWS lambda functions which replace the server as they access and manipulate of Amazon DynamoDB now SQL database and respond to easy to use restful api calls.
But first the user pool head to Amazon, kognito and click manage Azure pools. Here you can create one or several. These are pools based on your application, for instance, one for regular users and one for administrator. You give it a name and click preview default settings here. There are various options: the password length, some type of restrictions, for it. Verification by email is a really important one, because you actually also gain a two-factor authentication while using the Amazon, Cognito and finally create the user pool.
You can find it under the user pools category and make sure you note down the pool ID that it has given itself as well as the previous endpoint of the website. The final step of configuring, the user pool, is creating an app client for your project. I already have one in here, but you can always add multiple ones, just give it a name and make sure you deselect the generate secret client option, because that means that it doesn’t support the JavaScript SDK.
You can also manage and configure every single user in your user group by clicking here and, for instance, having the option to disable delete users even creating or importing new ones as well, and most projects use JavaScript these days after that, leave the other options as default And click create app client make sure you save the app client ID for future use. Once you have the two IDs you can insert them into your application and benefit from the various cognitive.
A P is like the login and register ones. Let us test this new functionality into the website. Now we can register a new user, for instance, with this email password that satisfies the constraints and of verification code has been sent to the said email. It has sent this Jason using the user pool ID and client ID that we have just provided it with, and we have already appeared as an unconformity in the user pool after user verifies himself.
He can also login by following the same procedure and of course you would get a warning if his password is incorrect, once kognito is out of the way. All that remains is the server less back-end. Aws lamda interacts with the database, so we must first create one head on to dynamo DB and click create table here, give it a name and the primary key you can choose between various types and then create.
For instance. Here is my database. I have events with various categories: DynamoDB is a non relational database and you can edit the data inside at any time as long as it is not the primary key of the item. For instance, here I have made a mistake. Event capacity should be a number and then click Save it successfully changed it. Furthermore, you can customize it by adding new fields inside it. Let’s say time of day morning, and then it would add that category now that we have the database, we need to create a role more specifically Identity and Access Management role for the future function, so that it has access to read and write to this database.
Specifically, so let us do just that: go on to the overview, tab and write down the Amazon resource name so that we know which database we’ll use then proceed to go to. I am and create a new role here: choose lambda as that’s the type of function that we will use in the filter, policies, search bar, begin typing, lambda and choose AWS lambda basic addiction role so that it will have permissions to write to cloud read logs so That you can see whether you have errors or not, then click Next provide a name for it and then you’re ready to create an actual role.
You can find it here in my case now to attach the policy for our specific database. Click here add inline policy for choose a service type DynamoDB actions. Let’s give it all the types of read rights and lists and for resources with specific option checked, go on to table and click. Add a RN here you can paste your your own database AR m and it will automatically fill in the fields, for you click Add, and then you can review the policy giving it a name as well once the role is created with both policies in place.
We are now ready to create the actual and the function. This is easily done by going to AWS lamda and clicking create function. I like living author from scratch. Option enabled for runtime give it the programming language of your choice, a name and the role. You can choose an existing role, and here you can see the one that we’ve just made. Example, lambda role create function and the base one will be created for you.
After we create a function. You can see that it already has access to the cloud read logs, as well as the Amazon DynamoDB database that we’ve just created the function itself is a hello world stub onto which you can build other functionalities in order to test it. You click here, give it a name and some parameters if needed. In our case it doesn’t use them, so it doesn’t really matter. Click create and again test.
As you can see, it says hello from lamda back. This is why we’ve added the cloud read logs policy. Now, on to a more complex example, we go into functions and get events. This is a lambda function which takes all of the events in the database. We’ve previously looked that that have reached past a certain hard-coded date due to this line here, using all the big land scan method, we click test and check out the results, seeing that it it does output all of the events.
In the same way, you can make a most event function, which takes into account the parameter is required to make a new entry in the database. Let’s name it test three in this case and click test. The function has added test three, so let us see that, and here it is going back to the function. Okay, I would have noticed that we have something called an API gateway here as a trigger what this does is.
It enables an URL which we can use in our application, on which we call witta get or post, for instance, and receive the result of the function back in JSON format. This is essentially the final piece of the puzzle that connects all of the services together. In order to create one remember, every function has one API gateway. We give it a name, a description if necessary and an endpoint type as choose edge.
Optimized in this case create the API. Go to actions, create a method of the type that your function is. Let’s put it at any select, lambda function, the region and the function that you’ve wanted. The API, for, let’s continue with the example function in our case, use the full time mode should be checked as well. You will land in this page and the API gateway is almost ready to be deployed. You’ll notice here in method, request, authentification is set to none.
What does this mean? Well, if we change that, we can make it so that, for instance, the view events viewing all of the events in the database is only allowed if you’re already logged in so after we do so only then we’ll be able to see the events. This is done by creating a new authorizer click kognito and give it a name. Let’s call it user select, the user pool that you’ve previously created and the token show source should be authorization create and then back in resources, click, any method, request, authorization refresh, and you can see the newly created user now only being logged in into that specific cognitive User pool, who will I allow you to access the specific function? Those being said, we are now ready to deploy the gateway API.
You should also note this option here enable cross-origin resource sharing. I recommend you to enable it if you like me, have opted to use Axios as a method of communication with the api, otherwise it wouldn’t work and finally deploy api, select a new deployment stage, with the name of your choice and clicking deploy. This will yield invoke. Url, which you will put in your application and don’t which will call with the get or post, depending on the function that you’ve wanted to call this server less web app functionality is now complete.
You have the static website sitting in the s3 storage in it with all the images CSS HTML, then the user pool uses kognito to manage the login register and authentication followed by the newly created database, which is populated and manipulated by the various lambda functions that you Will create which are called from the project through the Gateway API. Thus, they all amounts to a single web application which can be expanded upon easily.
Last but not least, regarding price. Well, the cost of creating the serverless web app is known as AWS accounts only for the time its service is actually run, which is mainly the amount of traffic and how many times the lambda functions compute. For me, personally, it has been less than 0.1 dollars and I have had the webapp on for a period of about two weeks time with extensive function tests. Ultimately, all of these resources are available in a github project and check the article description for more details.
Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.
I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.
Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.
And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.
If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.
They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.
No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.
You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.
Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.
So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.
So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.
However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.
Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.
Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.
I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.
That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.
We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.
In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.
You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.
Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.
You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.
We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to
What’s up yours, Devin Malik back going to make another quick load article. It might not be people fuckin with the SoundCloud articles. You know, like they’re, doing good. Thank you for the feedback. One thing I must say the people posting links, stop doing it ain’t. Nobody really going to check out your link. I feel, like I’d, be taking the time to read this market in the article.
You should be at the point where you you need to understand that posting a random link in the comment section on a YouTube article. It’s not going to get you a lot of traffic. You wasting your time. Most people won’t click it and if they do click it. The fact that they’re going to go through your playlist and follow you or you know, become a fan, it’s kind of almost throw that in there real, quick but back to the topic, so niggas fuckin with the SoundCloud article.
So I’m going to keep talking about it. This one is about how to make money on soundcloud how to make money using SoundCloud how anybody on soundcloud could make some money. If you a high school, you got a little part-time job. You don’t got a job. You need some extra bread. This is pretty much a good article for you, I’m 19. Now I’ve been using SoundCloud for about two years. When I was 17, I started uploading beats and things like that got real consistent, uploaded a bunch of be tapes, instrumental albums a few wraps here and there.
Now I’m focusing more on that doing music articles and shows you know things like that, but around 12th grade year I was putting out, beat tapes and I was like damn. I need money on you money like what am I doing like you know. It’s a certain point where you know it is your hustle and you got to treat like a hustlin. You got to get compensated for it. So the number one thing is: you got to get to a point where you’re not scared to ask for compensation.
You’re not scared to ask for money, because at the end of day you are given a service or you are bringing some sort of value and that you provided or people fuck with your music. They might be willing to throw you some sort of donation or some sort of payment because association, you know they’ve messing with you, you messing with them and it’s just a good vibe all together. So don’t be scared. I asked for money: if you’re not selling things, how are you going to make money if you’re not putting up a beat and saying? Oh, you can lease it if you’re not putting on a tape and saying oh, it’s for so here you’re not going to make any money a lot of people.
How are you going to act? Oh I’m not making money, I’m not making money. What am I supposed to do? You’re, not even selling shit. You want people to just come and just give you bread like that. Doesn’t make sense. That’s not how life works. You feel me. So, basically, you got to start selling shit. If you want to make money, it’s not the monies, it’s not going to come to you. You got to create these opportunities.
People always talk about this law of attraction and speaking things to existence, but they forget the radical action part where you got ta actually like makes you happy. You know I’m saying and niggas be forgetting that’s just a little T, IME for y’all niggas right there moving on how you going to make the money right, yo I’ll, be held at gigs, making these articles, but I’m just turned. I love giving you all these information and the feedback y’all be giving me that shit’s time.
So I’m looking out my window because it’s like somebody parked like up in front of the crib right now, just looking weird. So I keep kind of like zone enough, but back to the topic more for pretty much um talk about ways to get paid on a soundcloud. Really, if you are a producer, if you are a rapper, there’s two different, you know that’s pretty much. How people are they either they either do that or they do the other if you’re a producer.
The number one thing I can say is: if you’re not putting on instrument of albums or be tapes whatever you want to call them. You should start doing that because a lot of people put out if you’re a producer, I’m going to beat every day, I’m going to be every four days. Every week you got all this material. You can organize it as a tape. Put it out as one full project and get paid off of that bank and got it down just off youtube.
People will hit you up like just all type of Runaways. My name is Dan cam. You can find my my shit on there. I got like over 10 tapes right now, maybe 15 of just like good as music and a vibe to chill pretty much, and it’s actually weird because a lot of people don’t know the opportunities on soundcloud. You know a lot of people, take it as a joke, but once you start creating it and using it more as a business, then you get more business opportunities from it.
So I do suggest even right now, if you got a photo with 10 B, 10 and 15 beats, it could be a EP. I’ve taken four beats. Five beats put it out as a project people like when you have an organized project. It looks better than just random singles, or just like, oh he’s, just a producer with all these 100 beats at 50 beats like that. Don’t do that organize it, promote it and drop that shit, because you get to a point where you get into a rhythm and people start paying you for it.
You can set small prices, you don’t have to have a huge, a huge payout, but things like Bank can’t know that they will take a percentage out of each cell. You know so just know that I calculate all that in there, but you’ll make making a dollar. It’s better than making, no you don’t say no money at all. So don’t be stingy, don’t be like. Oh I’m not going to do this and only make a few bucks cuz yeah it’s going to start small.
It just depends on your work ethic and how hard you going to work at it, cause it going to start small, but it’s going to get bigger yeah. You might make a dollar off this tape. The next tape, god damn make $ 2 thanks. Take me $ 3 makes a make $ 4. You don’t saying you do that all over again, you got eight goddamn. You got eight bucks right there right, you get two more dollars. You got you a G, but I’m going to keep going then so yeah be tapes.
That’s not one thing number two is beat leases. If you make hip hop, instrumentals trap beats or whatever. If you make shit that people are willing to rap one man, please start selling your beats leases exclusive. Whatever you sign up with track, train set them up on, beat stars, put them on YouTube everywhere. Don’t I’m talking about SoundCloud but put them on everywhere. You know you SoundCloud as a hub connect with people and then spread it out, and then all these other things send them to SoundCloud and I’ll just be like your main source right there, but yeah it’d be Lisa’s things like that.
You make more money off of being least, you can augment I’ve sold a beat package for what $ 200 $ 300 and that’s way more money than as many as beat tapes. I would have to say you know, I’m saying like that. Just comes into the quality of beats that you are providing and if people are actually going to want to wrap one, you know goddamn realtor, I’m really excited for this shit yeah. I haven’t made a article in a while.
I’ve been lacking your it’s might be a lot more consistent content. I know I’ve said it before, but I’m just so busy right now. I got so much shit going on and I’m just trying to process it online like from family life. They get so goddamn. Fucking work career to this tonight today, so I’m just trying to make all this shit work and operate and just keep it. You know just keep it to I’m appreciating the feedback yoga, it’s crazy, so many people are into my inbox hit me up on Twitter Instagram, asking me for advice asking me for this.
Like that’s one thing, I really do appreciate like the fact that y’all are listening and understand what I’m saying. Another thing is: don’t think I know everything cuz, I don’t know shit. You feel me so if y’all got some advice, anything like that give it to me cuz, I’m always willing to soak up some G AME real talk so hit me with that and I’ma hit y’all something back and we going to be good. Moving on forward beat Lisa’s is really simple on the way I like to do it, even if you make a folder of 10-15 beat street like a beat tape or a sermon, I get 10 15 beats and just put them out every day every other day.
For a certain amount of money, pretty much and then once you get to a point me to have a thousand photos: 2005 three thousand four: it becomes automatic. There’s always somebody that wants to buy and see what you provided me. You know so you just got ta stay consistent with that. If you a rapper, you wan na make money, it’s even easier for you, because people will buy your tape quicker than you know, just by like their instrument, it’s easier for them to make a lease.
But if you’re a rapper, if you’re artists, you should really work on putting off some sort of project, even if you, if you really get to a grind on, get them tangible, get some CDs. But I ain’t up that played out. You know I’m saying if you about your hustle, you going to make the bread and just do that and then it’s all going to come together for you, I’m trying to think about other ways to make money off.
Soundcloud um! You can sign up. You need to monetize your SoundCloud wait, honey. You actually need a monetize, your SoundCloud, because I’m at the point now it’s not a lot of money, but even if I’m getting $ 10 $ 15 $ 20 a month just off a couple thousand plays here like them. Saying like it’s good, because once the more music you put out port per month and the more people that are playing them in a lawyer, listening to your songs, the more amount of money they’ll seen you monetize it.
So you should search that up. There’s a lot of free, monetization programs. That’ll get you right, you know get you feeling just why you need a fill hold on. It’s still. It’s still, I’m going to treat these articles more organic you’re, like I’m trying. I was trying to be hella weird and my hella professional and have a list of shit to talk about. I can’t do all that. You feel me crime, it’s just easier when I just treat it like a regular conversation.
I’r just talking, like you know, they’re trying. I was trying to be too robotic with some of these shits. You don’t, but then some of my warning I was like you know. Those are the ones that are working. You know like the SoundCloud one I should, but it’s really tons of ways you can make money off SoundCloud you can. You can promote other people’s music. Like people get, you know, people will be sending niggas PayPal money to repost their song on soundcloud.
That’s crazy! You know like there’s tons away so between be tapes, instrumental releases be tapes, instrumental leases. You are, if you’re artists put out a full project or put out an EP monetize it monetize it. A SoundCloud is really not that much and a lot of them are free. You can find a free program for it. Um promote outside external projects like make a drunk it, make a sound pack make a article like this.
You know promote outside things that that people will pay for in sin that I think back to SoundCloud. That goes to like marketing shit. Let me let me know if you are down to like give more like music marketing articles instead of like. I know I’ve kind of been touching on it here and there, but if you want more, like social media marketing how to actually get it to larger a larger amount of people in a quick amount of time, let me know let me feel, like anything, any questions.
Any articles don’t want me to cover hill, that’s how I can make articles quickly if somebody’s in the comments like you’ll, make a article about this I’ll go ahead and not get out. You know and just keep it like that among I’m going to also start doing. My live stream shit like that and um. That’s pretty much it! I’r rambling at this point they just treated professionally, have some sort of schedule on Soundcloud.
You know because once you start getting a following, people will expect something from you. So if they followed you because you’re putting on a song every week every other week, you got to keep doing that. You can’t disappear for two three months. That’s what happens with a lot of people. They they lose their momentum. You know that’s not what you wan na, be, thankfully sound clouds through here I don’t know chance of pulling strings or what, but I think is going nowhere.
It’s too much money behind there’s too much people making money behind it, much more money to climb. So that’s pretty much that I can’t I feel like as soon as I stop the article I’m going to think of another way like. Oh, I make money this way, so yeah do all that stuff. You just hit me up my comment, sections open. My inbox is okay, make it right now,
What’s going on, guys are welcome back to a new article. So for those who have follow me on Instagram, I had just put off a basically a Lowe’s question posts on the instrument or saying you know what is your biggest struggle with your social media marketing or you know basically permitting you from Starr an SME and someone? Basically said that they did not know which niche to choose from when starting out – and this is Leslie a guy who has no agency, he is considered a star.
You know he’s he’s done a bit of research, but do one thing that’s holding them back from starting agencies, because you can’t pick a niche and I was like how can something as miniscule, ostap prevent you from going after your goals and trying to reach your goals For obviously you know when starting out it can be quite thorne, so you know you’ve got so many industries to choose from so many niches, so many different types of clients and you’ve also got so many diff types of articles online.
This is going to be one of them. You know basically preaching which niche is the best to choose from when starting out and then you’ve got people on LinkedIn saying that they, you know, you need to focus on real estate. You’ve got some of the bigger agencies. If you will as saying that, you need focus on info products – and you know this is everyone’s basically got their own opinion on it, but no one’s actually saying no, no one’s, basically giving up a nuanced answer to it.
You know to what is actually the best agency or best Easi best nice to choose from, and in this article I trying to give you guys, like a sort of top three and explain my experience with niches and if you should actually niche down or not because Obviously, that is something I saw up for the base as well, and I have also stated my opinion on this a couple of times, but without ramadhan too much before I actually start this article.
If you are not already subscribed to this blog, please make sure you click on that subscribe button. Why? Because it really does help this blog grow and it does help me be able to reach a large audience which I can then provide value to. I’r also help out and help them live life on their own terms, provided that they follow everything that you know. I basically teach ok so now, with the shameless plug out of the way we can actually get started with the article so when starting out or when I start start with my social media agency, I did not have a niche at all.
I, let’s just reach out to everyone and everything. Why? Because I did not know which industry I could get results for. I didn’t know which ensure like working with. I did not know what type of clients I wanted, so I, let’s just reach out to everyone and everything, hoping that someone would say you know yeah fine, take me on as a client and then basically my thought. Pattern was okay, the first clients I get.
I’r just going to reach out to duplicates of back clients. So let’s say I let’s say my first client is a dentist from there. I’r just going to reach out to more dentists. You know if they see the same as Facebook ads. You know you get. Basically, you get like, let’s say, 10 purchases or 50 purchases, and then you want to look like audience of that. That list and that’s basically what my pattern or my thought pattern was in terms of getting started.
Get one clients see what nice that client is in and then find more clients in that same nice turns out that list. My face will probably might feel like six. Seven clients were all different industries, ranging from recruitment agencies to like entrepreneurial bars and network groups. To what else did we have a mind, cochin wig shop, a arts and crafts course? What else do we have? We had a fitness app, we had a other app.
What was it I was like here. Basically, I can a rubber version of Alibaba like this, like the most like all these different industries and niches, and what I came to realize was that there was not necessarily a specific niche that I like to work, for it was more a type of person that I was basically looking for you know. I was looking for someone who understood social media markt and had the patience to invest into both social media marketing and me as an agency and basically had a vision into where to go at the wind.
Necessarily, what a direct return investments they wanted, something for the long run, okay, so that is basically the type of patient I wanted to reach out to and weigh together with with that said, I also wanted someone that didn’t feel the need to micromanage me and basically Treated me with the respect I thought I deserve, rather than just treat me like a glorified freelancer. Obviously that is something that you do need to sort of.
You know in you can’t the month. That’s type of respect you do need to in overtime, and if you get the right results then you know you obviously will actually get the respect that you think you deserve. Now with that said, that is not what this article is about. That’s just a quick backstory. It’s made in terms of how I chose my face niche and I still think I don’t actually have an actual niche except I look for a type of patient and now so we are for a while.
I went from e-commerce, then I went to info products and now we’re actually getting a lot of really good results for lead generation, clients of like brick-and-mortar businesses. The reason why I went into that was Leslie because of the ease like how easy it is like. Let’s see minimal efforts, leisure because I know how to set up lead ads. I know how to optimize them. I know how the copy works. I know how to build up a funnel.
You know it doesn’t take me that long to do it anymore and I can help business by by setting it up. I can get results of business by setting it up and you know they are paying me good money to set it up. So it’s like a minimal effort, type of niche for me, lead generation and obviously I’m going to pull up on the screen. Now the amount of lead generation, type of clients and industries that are and like I said that I don’t necessarily pick one out.
If I do, let’s say I get four or five car dealerships or four or five dentists, or anything like that, then maybe I will consider tweaking my business toward stanshall to tailor on all of the the brandon online tours that bother them. That you know lead generation. Is for me it’s all the same as the same type of flow same type of funnel. All I do is switch up. The theme switch up the copy and the rest is history.
So, in terms of like what kind of industries or niches you should start out with it, basically you’ve got the two big main, like industries Avenue. You’ve got ecommerce, which is online sales, and then you’ve got lead generation which is basically getting needs. That back business then closes or tries to get in as a clients or customer. So when you look at ecommerce, there is a lot of different types of variations and strategies and tactics that come into play, which, when starting out might seem a bit daunting, intimidating or just difficult to pull off.
So when you are starting out, I think personally, that rehab not real estate lead generation is probably the easiest way to go. Okay, so again as a beginner, I think that lead generation should probably be the first type of initial industry. If you will to reach out to then, when you get a bit of experience, you can look into e-commerce or online web shops. These are a little bit more difficult to get results for if you do not know what you’re doing again, you know as soon as you’re experts at any type of Inchon ish.
It’s easy. Okay, boys, I’m just looking at it from a beginner’s perspective. So when you’re just on out it can feel a bit difficult econ is it can seem a bit intimidating at first but, like I said once you have that experience with Facebook ads. You know the business manager inside and out you’ve gotten guidance, you’re open. You learn, then, yet you can look into e-commerce. Why? Because the return on investment core potentially be much much bigger with a let’s say, a let’s say runner.
As for a restaurant, you know, there’s not a big profit margin for restaurants, so there’s not more to room for you to scale and it’s difficult to actually get higher retainers, whereas with info products or with e-commerce. You know if you’re helping them scale and you’re getting you’re consistently getting them a robust of let’s say three, four or maybe even five, then you know it’s you you can.
Let you scale a webshop to the moon, and your retainer can then increase because of that result. Okay, so because the this much more room and reach with e-commerce and web shops, there’s much more there’s a bigger, a bigger possibility of you been able to ask for a higher retainer or you can ask for a percentage of the return on adspend or the return On investment? Okay, so you can say, for example: okay: we have a retainer of a thousand a month, but we also require 10 % of our board just over 10k.
So you know you basically get an additional one thousand if they spend ten thousand. No your pounds or dollars within the ads. Okay. Obviously you can only do this once it’s actually profitable and they’re getting a good result, etcetera. You can start asking for stuff like this or if you know it’s a gigantic webshop that want to scale you can. You know suggest this as a sort of you know, part of your retainer to say: okay, listen.
I won’t go for the 5k retainer. I only ask for a 1k retainer, but I do ask for a percentage of the return on adspend now, if you are a good media buyer, you know what you’re doing then that can actually more possible for you in the long run. Okay, so I suggest starting out with lead generation, then, once you get the experience and you know what you’re doing look into e-commerce okay now in terms of lead generation, the what type of industries within that sort of you know, part of Facebook ads or SMA.
If you will is easy to get results for, like I said, I’ve just literally put the entire list down of different industries that you can reach out to and you’ll. If you get results or Facebook ads by doing lead generation, and it’s basically up to you to decide which type of clients which type of business and which type of Industry you are passionate about? Okay, if you know a lot about cars and you’re passionate about cars and maybe even wait for the car dealership – then pick a car dealership.
You know you know the lingo, you know the language, you know how to speak to those owners, then just pick that, because there’s no despite everyone says like there’s a specific right, there’s no secret to what industry is the best or what and you know what clients Is the best you just need to pick one that you are passionate about and that you are knowledgeable about? If you know a lot about fitness – and you you know, love speaking with people about fitness, then you know hyssop personal trainers, hey stop gyms and asking to do.
Ask them if you can do lead generation for them. If you’re passionate about other know, dentists, you know a passion about teeth, then you reach out to dentist, and the list goes on. Okay, so rather than think about which industry is the best think about yourself. Think about what industry would you like to wear with and, like I said in terms of which parts of SMA is easier lead generation when starting out is easier to get started with once you know everything, then you can look into e-commerce because ecommerce has a highest Ceiling, if you will so you can actually get better results for e-commerce, and you know you can actually scale your agency with and along with those web shops.
So, like I said you can ask for percentage off the back end rather than just asking for a front end one-time fee every single month and read what you usually do with lead generation. Okay, so that is all I’ve got for today, guys, I hope you’ve got some out this. If you are wanting to get started with social media marketing – and you basically want my help and you know let you get in helping you get that first clients helping you get open one and help you scale your agency, then I do offer coaching.
It will be linked in the skosh box down below what you get for the coaching. It’s a monthly subscription, it’s literally buttons. If you compare it to the money, you actually get from getting your face, clients and what you get is personal access to me by a whatsapp. You get personal access to like the whatsapp mastermind group. You get access to the live. Coaching calls every single week and you also get access to my lifestyle, design mastery course and all that I’ve said for a small monthly subscription.
So I said I hope you enjoyed this article, like the article if you did and subscribe to the blog. If you want to see more content like this, thanks again for reading and I’ll, see you guys in the next article
Identifying, refining, AND communicating your business’s brand can be the most important step you take in marketing (and selling!) your product and/or services. Whether you are picking a name or color to represent you or creating a web site, sales literature, ads, letterhead, packaging, etc. (this list goes on and on), each decision you make and action you take will help build your brand (i.e., fix an impression in people’s minds about who you are and what you do– hopefully in a memorable and desirable way).
All too often, small businesses neglect this opportunity to send a strong message to the public and view each of these communications as separate and distinct (rather than as opportunities to reinforce an overarching brand).
The first lesson that must be
learned and practiced by a small business is to treat branding as a set of
golden rules applied to all activities. Once you…
In luck, that’s Actually, what we’re going to cover here today on The Journey All right Alex now with Building your first blog, you really have to figure out what do you actually wan na write about, So my greatest passion is food Eating it Yeah eating it talking about it, seeing it whatever Right on.
So that’s a Good thing to blog about, there are tons of food bloggers out there. Hopefully you’ll get some free food out there. Absolutely I mean that’s what I’m hoping for, but once you figure that out you wan na really figure. Out who your audience is, who do you wan na serve? So is there a type of food That you like to blog about, I would say, probably Just a new up-and-coming restaurants in the area, So your audience is more.
The Trendier people, the foodies, The Millennials The Millennials like us, So that’s super important to figure out what your actual blog is going to be about and who your audience is because you have to be Targeted with your message, If you try to serve everyone, you actually end up serving no one. It’s like trying to boil the ocean, you just can’t. Do it All right. The next thing, To really think about is understanding why you Actually want to start this blog’cause there’s a lot of work involved so Alex.
Why do you want To start this blog Well, I just love to write So it’s a great outlet for some creativity and also just to you, Know try new food options. I dig it. I dig it So now that you have Those questions answered the next part of really starting. Your blog is figuring out what the The name of it is going to be, and the branding Now do you have an idea of What your name is going to be?’cause, I have an idea Yeah.
What do you think I should name my blog, So I already checked the domain name. Alexeatsfood.Com is available. It’s perfect So the blog Alex eats food right. So I think that’s What we’re going to make today So with that name, if you’re struggling on trying to figure out What your own name is, we got a article up here on naming that’ll definitely help you out, But to carry on with that. The next portion of it comes branding.
Your brand is Literally, every single aspect of your blog, That’s the the way you talk on It that’s the images you use the text, the font, literally everything, so you wan na try to keep that consistent. The more consistent you Are with your branding, the more people are easily Able to recognize you right like if you see Like GoDaddy’s color, the green and orange you Instantly think GoDaddy or like the red and yellow Colors, do you think of McDonald’s Mcdonald’s right Alex eats food Alex eats food.
Look at that All right, so the last thing You need to ask yourself before you actually start going: Into building the website is figuring out, do you want just a blog, or do you want a full-on Website with the blog included so Alex, which one do you want, I think I want to keep it Simple, just do the blog for now so that way I can still Focus on all the food eating Right, like super important Yeah So we’re going to go Ahead and show you guys a quick demo, let’s go check it out, All right Alex so we’re About to make your blog here, I’m going to take you through Actually, installing WordPress on a hosting account There’s a difference between wordpress.
Com hosting and Self hosted WordPress Now for most business owners. I would definitely recommend a self hosted WordPress. This is basically you going to a hosting Provider buying hosting and installing WordPress on top of it Sounds like a lot of work. But it’s actually pretty easy to do so check it out. So inside a cPanel most providers Have it you’re going to look for a thing called Installatron? There’s lots of apps to choose from you! Click WordPress Install this application, then it’s going to give you a Lot of different options: We have our domain name, Here, alexeatsfood.
Com directory leave blank you don’t Wan na, like slash something just wanted the domain. You have the username and password here, your Email, you can update that as you need to, And then you click install at the bottom Wow. Okay, easy enough! All right! So you’ve never built a WordPress site before right. Right So brand-new, so the cool Thing about WordPress is that you can access It literally anywhere you want to So where’s kind of your Favorite places to work I like to write on my blog Whenever I’m, you know at home, At home, Yeah Just chilling out Yeah I, like coffee shops, Right And we’re working there So I can access it there, which is cool, so you Go to your domain name and then forward.
Slash WP, dash admin, it’ll be a login screen. I’r Cheating and doing like a little one, click login here inside of cPanel. So now there’s a get started: wizard we’re going to skip past that Just because you may not have that get starting wizard With your hosting provider, so I’ll hit, no thanks, So this is WordPress. It can Seem overwhelming there’s lots of stuff here to choose from, but I think the very first thing that we Need to do is choose a theme for your site.
Okay, So a theme is basically Like how you want your site to look, feel and function, Okay, Are there different things? That I can choose from There are tons, so you go To appearance and themes you have some default ones here I would recommend installing your own [ Alex ], Okay, [ Nealey ], But I’m going to have You kinda choose your own, we’re going to go to the most popular here and we’ll just tell me when I’ll, let you pick whatever one you want [ Alex ].
I like this one [, Nealey ], all right, so [ Alex ] Welcome to Sydney [ Nealey ], we’re going To Sydney, let’s do it so you mouse over, it click install! So then, once it’s installed, You click activate and then you’ve just installed a theme. [ Alex ], Okay, Super simple, all right, so After themes, we want to kind of check out some plugins, so plugins are basically little add-ons to your website.
Okay, So you can literally do Almost anything with the plug-in there’s that old phrase There’s a plug-in for that. We actually made a article On our favorite plugins, You wan na check it out, but I’ll show you how to install a plug-in. It’s pretty much the same. As installing a theme So plugins add new and then It’s going to show you some of the featured plugins here then we’re going to go to Popular I’ll, let you kinda check it out.
So, let’s check out, we Definitely want people to find your website, so We’ll install Yoast SEO here and just like that. We’re Going to click install So once you do install Again same thing activate and then that plug-in is done All right. So that’s installing A plug-in super simple, but let’s get to the real Meat of making your blog and that’s the post. So what do you wan na Make a post right now: Yeah: let’s do it Cool.
So where does a place that you recently ate at, or maybe your Favorite place in Austin: Let’s go with Hopdoddy great burgers, So super simple mouse Over posts and go add new, then we’re going to go to the editor, and this is going to be where you can basically start writing all your content. So how do you spell Hopdoddy? Is it Hop Hit daddy (, laughs, ) I can’t type Hopdoddy Cool Hopdoddy, exactly as it sounds, So you put your title here, you can add all your content.
Look at all this great content content. I’r writing. This is really great content, I’m just the best here all the words Guys, my blog is going to Be a lot better than this Super hot fire all right and then so. This is what was called The Gutenberg editor now it’s just really Called the page editor, You can add all your stuff Here so, as you see, I just started typing there’s this Little plus guy right here and you can add even more content.
So maybe you want to start adding pictures of your restaurant or the Restaurants to eat at rather or the food you eat, you do so here and just add your image and then you can choose from the media library. Okay, I don’t have anything the media library, No Hopdoddy picture, so I’m going to grab just A picture of a burger just for example’s sake when you are at Pexel.Com And just type in burgers see what pops up [ Alex ], And these are All free images right, [, Nealey, ], Yes, these are all free images makes it super helpful, especially If maybe you’re not doing food reviews, but you Have to have the image maybe seen some cool stock photos.
[ Alex ] Yeah, absolutely [, Nealey ]. This all look Delicious and I’m hungry all right, so I’m going to Download this really quick Cool, what’s cool about pexels too, is that these photographers are Giving their photos for free, if you want to support them, you can donate or follow them on Instagram, which is pretty cool. Very cool A little kick back there and then, once you have your image: You’re going to upload it, there then add your alt text, so alt text is basically What Google can read’cause Google can’t Understand when actual images, so we have to tell it so Super awesome, burgers And then select, and then we have our post and then, as you see here, we installed Yoast SEO.
So there’s a little section to update your search engine. Title search engine descriptions all that good Stuff And now last, but not Least, one of the more important things to think about with your post is to have a featured image. Basically, so when you have your site right and it’s not just text You have that little image there to capture it. Okay Make sure you’re on the document. Tab go down to featured Image set featured image and I’m going to be lazy and Just choose the same image: [ Alex ] Burgers all over the place, [ Nealey ], burgers, burgers burgers and then, when you’re done, you can publish or if you say, you’ve created A bunch of content, you don’t want them all published at Once you can actually schedule it right here, [ Alex ], Oh nice, [, Nealey, ], So publish when do you want this to publish [ Alex ] On Friday? [ Nealey ] Friday, all right! So let’s check it out all right.
So obviously the title we’re going to have to update a little bit. ( laughs, ) [ Alex ]. That’s not me! [ Nealey ], But then here’s Here’s, your blog post, so the feature image always shows first and then your content, And then your feature image, you have comment boxes, so your visitors can go and add. Their own two cents or say that is a super awesome burger, I’m just super hungry now, but let’s check out a couple other places on WordPress [ Alex ]; Okay, All right, so I’m going to Show you guys widgets And what exactly do widgets do? Widgets are a WordPress’ best friend, So on your blog post, you saw That there was that sidebar with not a lot of real content, which is kind of default generic stuff.
So if you go to appearances, And then widgets, this is basically all this content you can have on your sidebar and on your footer. Some themes may give you More options for sidebars, especially if you have Woocommerce, you could have the sidebar just for your blog post. You don’t want your blog post Just have like products you wan na have post, but you Want your products to show other related products, things like that.
Got it [ Nealey ], So you can Easily just get rid of stuff, you don’t want by clicking and dragging and then something else To really check out is the the customize tab. Most themes, especially the Free themes will have all the options to really Design and style your site right there, I’m just just Going to give you a quick overview of what this looks like, So this Sydney theme has a ton of options, so I was actually a little surprised.
You can’t have all your stuff Here, it’s your site, title your header area, things like That your homepage settings, so this is super important, so You’re going to have your latest posts show up, So let’s go ahead and go back all right. So let’s check out your website So again just click the my Blog that little shortcut to get to your website [ Alex ] Nice. So why does It say create your menu here in the top right corner, Because we need to Create a new menu here so that menus can be your navigation.
So, like your home links, Your about contact all that good stuff, You either click it there. If You’re on the front of site or if you’re in the Dashboard its appearance and then menus. You can Add your stuff here so it looks like we have Menu already kind of created, we have home and then sample page. I don’t want sample page to Show up so I’m going to go ahead and just remove that And then go ahead and click create menu and once you do you’ll See at the bottom here it shows menu settings So you can auto add pages so, as you add like “, an about” or “ contact” things it’ll automatically come here, so you don’t have to and then Display location primary menu is so it will actually appear up there.
[ Alex ], Okay, [ Nealey ]. So if we go primary, Menu and save and now check out the site, it’ll show home [ Alex ], Okay, [ Nealey ], just like that, then We have your awesome, Hopdoddy post with all this randomness Grand in hello world right there then default post there. So what does it mean when it says uncategorized right there? I almost forgot so Every post has a category, so you could have like burger restaurants or you can have ice cream places whatever you want it to be So by default.
WordPress Doesn’t know what to put so it’s going to have an uncategorized category, so you go to post categories. And then just click quick edit, we’re going to just type in burgers here, make it nice and simple But as you add posts, you can add content here. For categories or inside the post itself, [ Alex ] Okay, so now one of the issues with Having a blog is potentially the amount a spam you might get, there are BOTS out there that Just go out and just basically add just nonsense posts Trying to get links back to their site, So how do I avoid that? So there’s a few things you can do so most of the time WordPress Will come pre-installed with the plug-in called Akismet Anti-Spam? You can sign up and do that.
Otherwise you can do Like a captcha plug-in that make sure that they’re, an Actual person on your website and commenting plugins like Disqus, which is like facebook Login or Twitter login is definitely good to help Prevent some of that stuff too So earlier you showed me That SEO plug-in you know how do I make sure that my Content is going to be seen Yeah, let’s actually check out Yoast. So if you go over to your Page we wan na go back to edit it again, So you can either click Directly on it or click edit here so under Yoast, It’s going to give you a lot of recommendations and Things like that, like again, I have nonsense here.
Just For the sake of this you’re, the writer I’r going to, let you create here Will work the magic later, But it’ll take a little snippet Here for you, so by default it’s going to have title page. Separator and site title so you can get rid of this and do Hopdoddy. My favorite burger place. Review or whatever you want it to be, [ Alex ], Okay, [ Nealey ]. It’s going to give You a little kind of wheel, the more content, the Better see it goes to green [, Alex ] Wow green is good [, Nealey, ], Basically and It’s going to give you a little snippet of how it’s going to Look on search engines.
You want a lot of content. That’s attention-grabbing and has kind of your focus keyword, so your focus key would Really be like Hopdoddy review, you wan na make sure You have that in there And then your Meta Description, Like it says, please provide a meta description by Adding a snippet below, basically it’s a quick little Snippet of what someone’s going to get out of your content, if they read it, you wan na keep It engaging but again make sure you have whatever your Focus word is, for you, it’ll, be a hopdoddy review, so have that somewhere in there as a business owner your page, your post, You’ll wan na make sure that you have some type of focus word for that page, whether it’s a review or An “ about us” or a service and include it in your Description and your title And then you can kind of go Down, there’s SEO analysis.
It’s going to give you a lot of information and you can just Go down the rabbit hole or just clicking all this stuff I’ll leave that for another article. Actually, we did a article on SEO if you wan na check it out right here, [ Alex ] Whoa. So why Does it say not secure there in the top left corner [ Nealey ], Because Technically, it’s not secure, so really I mean it’s Secure, like the information on there is fine, but with WordPress you have that WP dash admin where you log in Right, so it’s not secure! So if you enter in your Username, your password that information is sent over Plaintext on the Internet, So if there’s a man in the Middle attacks someone’s, what’s called sniffing, Captures that information it’s out there super yeah its rough Super important, if you have like a type of shop where you are Taking credit card information or just personal information, So that can be easily fixed.
By getting an SSL certificate, so if you do enter user name, And password it’s sent over the internet so I’ll jumbled up. So even if someone grabs It they have no idea what the heck it means. Okay And then on top of just Really just safety and security. You always want to make Backups, especially with a blog and you’re constantly adding stuff, are you planning to post How many times a week or how many times a month, I’m planning on posting Probably about once a week: Okay, so that’s like 52 posts a year! So if something were To happen to your site, all those posts are gone So make sure you have some Type of backup service, most hosting providers, will Have something for you or you can find something third-party, but it’s always easier to do.
With your hosting provider, since it’s all usually automated But you want to protect all this time invested into this project, make sure it’s just not gone in the blink of an eye. Right All right, so these are Just the basics of building your first blog there again There’s lots of options to kind of go through and make it your own like. We still need to Update the the title, and then it comes with navigation colors things like that at least This has a solid foundation for you to build your first site and then from here it’s Just exploring that’s kind of the fun of WordPress There’s so much to explore, so you can never stop learning Perfect.
Well, thanks for all the help, and let us know in the comments below what articles you guys want to See and be sure, while you’re down there make sure you like the article and subscribe to our blog as well. This is The Journey we’ll see you next time.
Okay, so I guess I’ll start ready: okay, hello! There. My name is machi Hoshino and I’ll, be talking by the title of build your own web portal using OpenStack, api’s and services here, okay, so this will be the outline of my presentation in the introduction I’ll try to explain why I prepared this session today and on The second chapter from a user perspective I’ll try to explain what OpenStack means to us and then why and how we build web portals on top of OpenStack and our future plans and the summary okay.
So Who am I umm again? My name is Michiko Shino on the slide there I believe in pink. You can see for kanji letters. Limit slope is small, but that’s how I write my name in Japanese. If you’re aware of Japan, all countries have meaning they, they mean starfield, truth and knowledge. Well, thank you. I work at a company called IBM systems, engineering, Japan and I believe you all know the first three letters.
But yes, we are a subsidiary of the IBM group. However, usually we are called IFE in Japan because of the first letters of IBM systems. Engineering, my company is located at a pre fixture called Chiba. If you know about Japan, if you’re really familiar with it, it’s actually close to Tokyo and I put a picture of the building that I work at and the colleagues that I work with. So what do I do? In the past? I used to support IBM power systems.
Now I don’t believe everyone knows that, but it is IBM’s proprietary, mid-range servers and I worked in that field for like five years now, I support clients, designing and building cloud environments and although I do suffer a lot products these days, I spent a lot of time. Sporting openstack and I’ve listed the clients that I and we we meaning is II, worked with these clients and vote include mismo bank Toshiba, keyring and Jeffrey steel corporation okay.
So before I really go into the details, I thought this was a great opportunity to show how OpenStack is doing in Japan and last year, 2015 was a great year, as all of you probably remember, we had our last of Miss on the stack summit at Tokyo On October, I was actually there as a listener and I’m very overwhelmed that I’m back here as a speaker – and the second point is that I believe some of you have already got it the certification program.
I believe that community now has a global program, but in Japan we have our own program, which is called opsal, which stands for certify exam for OpenStack professionals, and this was also started at October on 2015 and last but not least, we’re seeing a tremendous growth in The IP market IDC analysis are saying that we will see a hundred fourteen percent per year, growth in the IKEA market in OpenStack, and I put a graph on there.
The last part is 2019, but you can see it’s getting big and you can see that OpenStack is now getting very popular in Japan, so you may wonder what the clients are really getting from OpenStack come on this slide. I’ve listed some of the clients that IBM japan worked with and the outcomes they got from OpenStack Toshiba. They built a service, many on top of OpenStack and they’ve achieved flexibility and rapid deployment.
Cheering and I believe this a very big number, but they have reduced your single server casa on 75 % and JP’s to a corporation they’re, estimating that their system build will reduce from two months to ten days, which is again if you calculate that it’s about. Like 80 percent, so you can see that a lot of our clients are getting positive outcomes from OpenStack, so in Japan, nope mistake is doing great.
I feel that a lot of our clients are really getting interested in this technology. I get a lot of calls. I’ve spent busy weeks I’m very confident that this technology well now, of course not only in Japan, will be widely deployed in this IT industry. So why am I standing here today? I believe because of the my session title. I believe a lot of people are expecting that I’m going to talk about web portals – and I am going to talk about that.
But the real message that I want to share is what’s written about here and it’s a story about what we did after installing OpenStack. As all of you know, OpenStack is now very popular. Clients are getting access to the out-of-the-box OpenStack features, but we have seen that as they float around with those features they start to bump into the question that well, how can we use these features to really get the best out of OpenStack? So today I would like to share my experience, working with clients and really arguing with this issue and the one answer we got, which was to build web portals on top of it.
Ok, so this is what I’m going to talk about today, since it’s already here, but since OpenStack has become widely popular in Japan. I believe that we now need to explore how we can use OpenStack. So in this session I will try from a user perspective. Recap on what OpenStack is and with demos, I will share our motivation for building web portals on top of the OpenStack I’ll, try to explain what that drawing means towards the end of this session.
Ok, what is the OpenStack now? This may become very embarrassing because I’m going to try to explain what OpenStack is when there’s probably a lot of experts in this room, but I’m not going to do this because I feel pleasure of being embarrassed, though, instead of I’m going to do this to show How I understand what OpenStack is and it’ll be a lot easier for me to explain why that led to the idea of building web portals on top of it, since this is very basic stuff, some people may get bored, be patient.
Elves show you the demo. After about like in 10 minutes, okay, so, okay, so what is OpenStack? I believe this is a very simple question, but we have multiple answers for this from the keynotes. I believe that there are multiple perspectives for this question. My answer is: OpenStack abstracts, compute network and storage. That’s it now. What does that mean in the slide? I wrote a layer called application now.
Imagine that this application is something that you want to write to control your IT resources and IT hardware’s. If we have OpenStack, this application only needs to care about the OpenStack. Api’s OpenStack will convert those api’s to the actual hardware api’s opus. That has multiple projects. I believe you know that, but I, for example, know Berglas Neutron. They all provide different functionalities, but what they all have in common is that they let you control your IT resources without caring.
What it actually is, meaning that I don’t have to care if it’s KVM or VMware. So when I explained this to clients, they get the responses on well. Why does that have to be done by OpenStack? Well from an application point of view, I believe there’s a lots of good stops when OpenStack exists. The first point is that OpenStack, first of all provides a out-of-the-box framework for integrating computing networking storage.
If we do not have OpenStack, I have to write every procedure to control their Hardware on the application, meaning like, for example, creating VLANs assigning IP sculling LUNs, assigning those lands, the hypervisors formatting, those lands, blah blah blah. If I have OpenStack, all of that will be merged into a single, simple API which is over boot, and that will save a lot of time building these type of applications.
And the second point is that, since OpenStack is now very popular instead of just having your OpenStack instance on your own data centers, we can have open access to weak, have access to OpenStack for from public services, for example, IBM now has a private Maj cloud service Called blue box so, theoretically, if I once write a application based on OpenStack api’s, I can move this application to any OpenStack platforms and the last point is, since a lot of vendors have helped develop OpenStack drivers with no code change.
We can access proprietary hardware solutions. So what this means is that, with the Nova boot API, I can control KVM instances and para VM, which is IBM’s proprietary, personalization solutions, so you can see from an application point of view, opens that provides a lot of good points. So I talked about the good things about OpenStack. Now I’m going to talk about what we should consider about now when I say OpenStack, revised abstraction to compute network storage, I’m only talking about the core of the OpenStack and I believe OpenStack is not just.
I asked and I brought the big tent picture. I believe a lot of people know this if they have touched OpenStack, but what this really means that when we look that project there is two things. There’s core services in big tent and in the core services are the projects that have a very long history and provide the basic highest functions, which is the compute network and storage. And when we look outside of the core services, we have a world called big, tent and well.
When we look at these projects, as we see like, for example, Sahara, which provides Hadoop as a service and trove as in database as a service. So you can see that OpenStack is now not just a high yes, but so when I explained about the big tent to my clients, I know I’m exaggerating this, but I always get some responses very close to this. So, since OpenStack is very happy that me has a lot of functions, we sometimes assume that well, if we is still OpenStack all the problems we have will magically go away, which I believe a lot of people know that that’s not correct so can OpenStack solve.
Everything. Is there people that says? Yes, I believe who says yes: okay, there’s no one, so the answer is probably no and for a long time. I believe this will be no and why well, because each project have different maturities, I’m glad that the community now provides the OpenStack project navigator. But when we look at this, we realized that projects that have the high majority are mostly the core services.
The big dam projects horizon and heat have high majority, but all the other projects they’re still in the progress of development, and the second point is that not everything is implemented. Openstack, for example, when I talk to clients, they usually say that they want to trace to each user’s activities, meaning like they want to trace. They want to know personally egg build how many VMs on this week, personally Vav you destroy it.
How many beers on this week, I believe, see the mayor is supposed to do that, but I never really got that to work um and the third and last point I saved the clients that opens that cannot solve. Everything is because OpenStack is difficult. I’ll talk to you about the next slide, but so I said that OpenStack abstracts, compute and networking storage. Now, why can that make it difficult? I say: OpenStack is difficult and difficult to the users that just want the services.
For example, let’s say: there’s a user that says I want a WordPress server. I I want to create an awesome web block with using WordPress servers and he goes into his OpenStack server and if OpenStack is really wise and just says, hey here’s your WordPress server. I believe that is easy, but in reality what we really need to do to get the WordPress are working on. The OpenStack is to really follow these princes procedures to really get it, and so what I really want to say is that OpenStack has made things a lot easier.
Then I knew then I started working on power systems. However, it’s the benefit is really for the people that were maintaining and operating the IT hardware, and I believe, there’s still a lot of people that really don’t care about ID hardware. They only care about applications and for those people the OpenStack is too difficult. We need to make OpenStack much easier. We need to abstract OpenStack.
So what is OpenStack whatever I want to say in this chapter is that first of all, OpenStack, abstracts, computer, networking, so storage and, like I said OpenStack – does not solve everything and OpenStack is difficult difficult for the people that just want the services. So when we develop solutions on top of books and stack, these are the things that we need to consider about. Ok, so how do we do that? So I finally go back to my title on building your will and web portals.
So in the last chapter, I’ve talked about the good things about OpenStack and the considerations. Now, how do we overcome that? I believe there are three points for this. The first point is to let’s provide a service perspective web interface, meaning that this is the weapon. I’r talking about, and we really have to care that this is not Verizon. We are not going to show everything. What opens that can do to the users.
We’re just going to use, show the things that the people really care about. So first, let’s provide it weapons. Your face and to when I talk to OpenStack a lot of customers, they tend to use functions that are really instill in the progress of development. So I always tell my customers if you want to start using OpenStack start with the basic functions which are the computer networking storage. I have a customer ID.
I wasn’t involved with this customer, but I have a. I had a customer complaining that he was trying to work a DVR solution which, which only started – and he complained that me that it’s not working, he doesn’t get, never connect connectivity and at the end I told him well, why didn’t you use DVR? He he started using DVR on VLAN, so why didn’t you do that? Why well is it started more easier? So my I always tell my clients that if you’re starting OpenStack start easy start only using compute network and storage, so now, what do we do with the functions that are not computing? Networking storage when we look around this OpenStack is not the only automation tool.
For example, for software installation, I believe a lot of people use chef, puppet estable for project management, maybe read mine. My answer is that why don’t we just combine all these softwares and make it into our own cloud environment? Now I make this sound easy from the keynotes. I was actually very amazed from the ATM tease, but I believe a lot of people are trying to do this they’re trying to really integrate a lot of the tools and make it into a single application.
But what’s when I talk to clients, I believe this is the most hardest part, because now I’m involving multiple technologies, for example in this charm, I’m involving a web application interface and the OpenStack and chef puppet in decibel. So it’s really hard to imagine how this all works together and all the clients that I work with. In the end, we always have to argue to how to combine the things that are not OpenStack so today, to give you a better understanding of what I just explained.
I brought myself a demo application this demo application. First of all, it’s a article, I’m sorry! I didn’t, I didn’t believe the demo gods, but this is a demo application, it’s a article and it was built by my team back in Japan and it is really a blend of all the ideas. We’ve got really arguing with our clients. Now, where you’re, what you are going to about to see it’s not for production, they’re, still funny things about the user interface, but it’s only built by the purpose to be to give you a better understanding of what I’ve just explained.
So, let’s I’ll just show you the article first and go into the technical details later. So, let’s think of a very simple scenario. A guy named member says that I want a WordPress server and he logs into his web portal, and he does his customization. Like saying I want, I wanted to make a scale. I wanted three servers in load-balancing and before he gets his server in this demo, I will have a approver approve his request and after it gets approved, he gets his server okay.
So let me switch to the article okay, so so, first of all, I will login to my web web portal and I’m entering the URL and there’s a screen coli bean cloud. Reassured I’ll! Tell you what this is after the article, but I’m going to log in there and wait. Well. I have an awesome web block plan, so I’m going to get a wordpress, so I press the WordPress request and what happens? Is it’s actually me for some basic informations? I’r just going to drill down this, I’m not going to think too much about this and, as you see now, if I and now it’s asking me me how many web servers and how many database servers I want for this.
So I’ll just say three servers. Add some memory on it and boot has some disk on it and for the database server. It’s asking me for additional disk, so I’ll, just add 100 gigabytes and now press next, and so now we have a page. That’s asking for the attributes for the WordPress server and the database I’ll enter a name kolya c DB and here’s fancy feature it’s asking for the load, balancer configurations and I’m just going to really drill down the choices and – and I choose HTTP and I’m going to Ask hey so, since this is a demo, I’m going to enter a very crazy port number one, two three four: five and 192 168 0.
85 for the external access. Please remember this you’ll see this after and then I think it next and now I have I’ll show you a very fancy feature that says: show heat template now. What that did was actually create automatically created a heat template from the user input. I just did I’ll explain this after this, but you can see that one web server is there. Two web servers there and diddled three web servers, so this template is actually automatically created and then I press request so now I’m waiting for the approver to approve this.
So now now a male goes through the approver. This is actually a mail server but – and he says, hey dear approver, a new wordpress request has revived, please login and so ok, I login. Now I’m going to log into this portal as the approver and then what happens is there’s a box says, claim tasks and I can see the same request that was done by the member’ guy and then well I’ll just say I approve and what happens after this Is now the server gets provisioned, and now I now all, I only have to wait for the servers to get ready.
Well, since there’s a little bit of software configuration I’m going to cut this, but it’s not like an error process. If I could see this ok, so you can see, that’s it only to collect five minutes so and if I click the new mail, it’s telling me that your server is ready and you can see the crazy port number one. Two three four: five that I entered in the screen and if I click that I get my WordPress server now I can create my awesome web blog now.
The scenario ends here in real cases he’s just going to create my blogs with this, but I believe we are OpenStack hacker. So, let’s see what happened in the OpenStack side, now I’m going to log in to Horizon now in real cases. We should not let the user log in, but this is just for demo, so I’m just going to log in there, but this is the IBM version of a horizon. Don’t don’t be obstructive with that? It’s the basically the same thing, but it’s when we log in and there’s an orchestration stacks, and you can see that there’s a staff created there, five minutes and if I look at that, you can see that it created a very complex structure of heat template.
But it’s really the same thing that you saw on the show heat tape, a template button and well. I believe you can’t compare it, but it is the same thing that you saw in the previous show heat template button. And if I look at the events I can see all the events worked. Fine and, like I said I could hear little bouncers, let’s see if it’s working right, so three Webster remembers and so I’m just going to delete two members since I’ve have one member left.
I could I still should have access and I still have access to that. So I’m going to delete the last member and I believe it’s just just a little bit of cash. But after two reloads you can see that the server is now unavailable. So you can see always working nice okay, so let me explain what you’ve just saw that demo was a combination of OpenStack used. As I asked configuration and chef used for software configuration as you have saw, an open stack heat was heavily used for this demo and for the service UI.
I use the proprietary software called IBM cloud Orchestrator now in the IBM we usually call this ICO, but I see there is a great product. It helps you create that type of web application very easily with OpenStack api’s. Now, since we built it on ICO, this demo, application will only work with iceo, but the basic ideas, I believe, will work on any type of web application platform anyway. Some so, instead of the three points to have to get the best out of openness that we implemented, some fancy features to show.
What opens that can do, and the first feature is what you just saw: the automatic heat template creation. Now, for those of you who don’t know like how many people know what heat is. Okay, I believe a lot of people know that so for the people that don’t know what heat is it’s a technology that is used for template based deployments for those of you who know what heat is, how many people have ever write a heat template by theirselves Texted it how many people use text editor just from that? Okay, a lot of people whose text editors so or now, people use text editors for this, but instead in this demo we created a UI template converter, meaning that that template was automatically created on the input of the service portal and for software configuration we use chef And to connect heat with chef, we use a module called cloud config cloud, config um, I believe a lot of people.
Some people know that some people doesn’t know this, but their cloud config has a module that can connect chefs and executes chef’s recipes at default. I believe two days ago, and there was a session called metadata, do’s and don’ts. That was, and they talked about this so if you’re very interested, I believe you should look at that, but and another feature that I’ll talk about is the automatic helicopter.
So what does that mean? I’r the screen that you saw that I the screen that I drill down, it’s actually built by OpenStack api’s and chef api’s. There is no hard coding involved in that. So if I update the OpenStack environment and chef environment that cap, that UI is going to be updated, um so I’ll show you a demo about that. This is a very short demo, but ok! So I’m back to the scene where I entered the first screen and I believe that a lot of you forgot forgot this, but this is a part where I entered a new DB name like I said this is automatically created from chefs API.
So, let’s look at the chef’s server part um. This people who know it’s a chef server web GUI and I place edit and they’re safe. The practice has default attributes and if I did look at that, I see my sequel values with four about attributes on that, and it is the same thing that I see in this screen. So if I update this, I should see the same thing. So I’m going to update a new attribute, that’s called test and give it a default value test and save that value.
And what happens is I go back and reload the screen? I see the same thing so you can see there is no hard calling involved and these features are really created from chef, api’s, ok, and the last thing I’m I want to short share is that, since this demo, application is based on OpenStack and chef api’s, I’m Able to run through alkie, I am able to run this on any environment. If I have OpenStack and chef, I’m going to show you a very short demo of that.
Ok. So I’m back to the part where I approve the request. I press claim tasks and I see the approval again so I’m going to press approve now in the previous demo. I’ve shown you the horizon interface, but let’s go deeper. What hypervisor was I running yet, and I believe this is very rare, but this demo was actually working at a VMware environment. Now I say this is probably rare because I believe a lot of people are using KVM for their hypervisors, but as I’ve explained OpenStack abstracts that if I use if I built this on OpenStack api’s, I don’t have to care if it’s KVM or VMware.
So you can see that well, it’s now actually creating cinder volumes and it’s doing it by myself, and this is the vSphere client. If you know about that I’ve, if you know about BML, I believe a lot of people know what this is but and you can see that it’s automatically creating all the stuffs without any user interactions. So you can see that this demo application can work on any type of hypervisors and it will just keep on going so I’ll.
Just stop the demo here, but okay, so I think I have ten minutes left so on the screenshot. What what is this um? This is a screenshot of a application that is really close to what I’ve just saw shown, but it’s working at a para VM environment. What was that? Okay? And I say this is very close, because this is not for demo purposes. We are actually trying to create this application for a real customer for production use, so you can see it.
It does a lot of complex things than just provisioning, WordPress servers, for example it’s in this application. I can’t show you the details, but it is trying to configure a clustering software using shared disks, and so what I wanted to say is that this technology we can use it on any type of hypervisors and we can use it even on production environments. I do have a demo article for this on, if you’re very interested on you, I can show you through my laptop so um.
Okay. Is it okay? Okay? So this? Let me summarize this chapter. I’ve talked that there are three points to get the best out of OpenStack and that’s what’s written there and with my demo application. I’r very glad if you got a better an if you’re. If you got the highly saying I’m sorry, I’ve read English, but if you got the idea of that and with that demo application, one more thing I really want to say is that.
Well, I get clients asking me: what’s the best thing about OpenStack and I tell them: api’s are the best thing with those api’s. I can really connect these multiple technologies and make it look like a single, unified application. You can see that in the demo application. I really connected OpenStack and chef, so ok, so let’s just go on home, I’m bleep! I have a little more time. So let me talk about what we’re trying to do now and what we are trying to show to our customers on its and then this part is basically about infrastructure testing.
We get a lot of requests from our customers that they want to automate testings. What testing means um, I believe, a lot of people before going on production. A lot of people enter a lot of commands. Seeing that everything is working right and say: ok, now you can go on production. A lot of our customers say that they want to automate that, because their system is getting much more complex and this is taking a lot of time.
So I would like to share my opinion for this, so why do we do testings in the first place? So we do testings, because there is how it should look and how it actually is, and we want to see that there is no difference between those things and maybe advance. Customers are always have already systemize this, but I believe a lot of customers are using Excel. Spreadsheets or Word documents to really maintain how it should look and from those informations operators and rewrite them to commands and execute each command.
So how do we systemize this, and if I can achieve the environment, that I showed you in the previous demo, how it should look like are all in the OpenStack heat templates and chef recipes. Our team back in Japan are trying to create automated test scripts from that information. Here we are trying to use service background for those who don’t know how many people know a server spec. Ok, so there’s a lot of people um server spec.
It was built by a Japanese engineer. It’s this isn’t really used for testing purposes. If you write a spec file, this is written and, oh, my god, I forgot the language. I believe it’s in Ruby if I’m wrong a bit, maybe at some 100 get married. Thank you and it’s really in Ruby, it’s called spec file and it sure respect eats those files and they do test automatically. Currently, we are trying to create those spec files automatically from information from heap templates and chef recipes.
Sorry we’re trying to do that um. I did get reports that some of these are working. Some of these are not, I hope, someday. We are able to show this, but what I really wanted to say that if we can really automate everything for our IT provisioning, we can really make these things work and create all these all and automate all these testings and operations. Ok, so that’s as my session. I think I talked a lot of today, but in summary, what I wanted to talk is that OpenStack abstracts computing networking storage and it does not solve everything we need to build something on top of it.
So we built a web portal to overcome these considerations and, like I’ve said when we really build these type of solutions. Api’s are really the keys with those API, so we can really connect a lot of technologies, multiple technologies and make it look as it is a single application. Ok, that is the end of my presentation. I believe I still have time for questions sure when you talk about the API. Is that are you directly using the REST? Api? Ok, yes, no CL is um.
You see, I means that we’re not using Python key clients. We are using actually in REST, API and the alright, so the list that you saw are really: we are using javascript to really look at those JSON files and the builds are created and parsed from those attributes. Yeah, okay and the other thing is so you know you provide a bed portal, for you know your end users, but is there a need for you providing you know api’s to them for automating their tasks like instead of going through web portal called APN? You know build up spin up a cluster of something.
Oh sorry, the question I believe was so I built a web portal did. Do we need API for that web portal? I do get requests for that. The product IBM Cloud Orchestrator already has that function, so it it does have a REST API interface. I can make it work without and drink those values. Yes, okay. I believe he was first I’m just looking at this. You said: there’s this dependency on the IBM orchestrate product.
Did you consider extending horizon in order to add functionality? Yes, well, so the question was how about extending the horizon? Well, we really when we work with clients, we realized that people don’t use horizon. I’r saying this because to us, I believe, in the room in the room. I believe a lot of people say that horizon looks easy, but clients that don’t know OpenStack horizon is still too hard.
They say that I don’t know what to do with this kind of what I’m driving at right and did you consider taking the framework that was available on horizon and then putting your easier workflows in there with you know the templating, auto defined values and sensible defaults. Okay, so you probably saying that you, but why didn’t you write extensions on top of horizon yeah? First of all, I didn’t know how to do that.
That was a, I believe, there’s a session about that tomorrow. Um the I believe it was an angularjs assessment. So if I maybe if I know about that, maybe I’ll try that alternative, but currently I did it, I used IBM cloud Orchestrator. Thank you for your presentation, I’m curious where your team thinks they can go in the future as far as creating applications on top of OpenStack right now, we’re seeing a lot of things that are still kind of in the analytics orchestration management part of the realm right.
I’r wondering where you see active going in the future okay, so so this is a question about app. Creating applications on top is not the only answer or reason, there’s a lot of things that we can do with OpenStack. Why do you believe that creating applications is the good thing? Is that the question sure okay? So well, it’s a I’ll just go back to a few slides on, so we good slide. Okay. So when we look at OpenStack like I’ve said, OpenStack is only an.
I us provider, so we need to really I mean, and what I see is that there’s a lot of things other than the OpenStack that customers have, for example they want to after provision they want to change some network configurations and networks which does have REST API Interfaces and they want to really connect that so when we have to do that, I believe that we should really connect connect all those api’s, and so we should build a application on top, but really extend it and connect all the IT resources that we have in Our data centers, so I believe, of course, using as it for how to say I’m Big Data IOT.
I believe it’s a good answer, but I believe that building application is one of the key features for IT. Provisioning. Is that yes right? Thank you any questions. Okay. I believe them. Thank you very much. This is ver honor
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