If you manage to pick up on my accent in the last five words, I am indeed Australian and it’s honored to be followed up by Trey, my fellow Aussie, as well prior to joining this team. I’d worked on the beloved chrome dev tools, one of my smallest, but maybe my greatest contribution was adding the ability to rearrange tabs in dev tools, there’s probably the greatest five lines I’ve ever written.
I did work another five other features. So if you find me afterwards feel free to ask me about them, and I might share dev tools trickle to more recently, I’ve had the humbling experience of building web components at all and witnessing all the incredible components that all of you have built and published. For example, the one and only Pokemon selector and if you’re the person who says but there’s a Hanyu, only 151 pokemon in the original set well there’s even an option that lets you set that too, so all kudos to Sammy.
For this, it was, however, in the process of building web components at all, which brings us to what we’re here to talk about today. So, first I’m going to cover my story of how I came to encounter this SEO problem while building web components. Our dog will then look at how I used have less chrome to solve this before diving into all the details of how that actually works and how you can use it. So I’m going to take a step back for a moment and talk about what I learnt in the process of building web components.
A talk. The first thing I learned was how the platform supports encapsulation through the use of web components with this encapsulation comes with inherent code reuse, which leads to a specific architecture. I also learnt about progressive web apps and how they can provide us with fast engaging experiences. I learned how the platform provides api’s such as service workers, to help enable those experiences, as I learned how to compose web components, to build a progressive web.
App we’ve heard from Kevin yesterday about the purple pattern: push render precache lazy load as a method of optimizing delivery of this application to the user and one of the architectures which enables us to utilize. The purple panel is the app shell model. It provides us with instant, reliable performance by using an aggressively cached app shell. You can see that for all the requests which hit our server, we serve the entry point file which we serve regardless of the route.
The client then requests the app shell, which is similar, but because the same URL across the application, we can combine that with a serviceworker to achieve near-instant loading on repeated visits. The shell is then responsible for looking at the actual route that was requested and then request. The necessary resources to render that route. So this point I’d learned how to build a progressive web app using client-side technologies like web components in polymer and how to use patterns such as the purple pan to deliver this application quickly to the user.
Then there’s the elephant in the room SEO for some of these BOTS they’re, basically just running curl with that URL and stop right there, no rendering no JavaScript. So what are we left with with this PWA that we built using the app shell model? We’re left with just your entry point file, which has no information in it at all, and in fact it’s the same generic entry point file that you serve across your entire application.
So this is particularly problematic for web components, which require JavaScript to be executed for them to be useful. This issue applies to all search engine indexes that don’t render JavaScript, but it also applies to the plethora of link rendering BOTS out there. There’s a social BOTS like Facebook and to but don’t forget the enormous number of link renting BOTS such as slack hangouts Gmail, you name it.
So what is it about the app shell model that I’d really like to keep well? For me, this approach pushes our application complexity out to the client. You can see that the server has no understanding of routes. It just serves the entry point file and he has no real understanding of what the user is actually trying to achieve. This allows our server to be significantly decoupled from the front end application, since it now only needs to expose a simple API to read and manipulate data.
The client that we pushed out to the application that we pushed out to the client is then responsible for servicing. This data to the user and mediating user user interactions to manipulate this data, so I asked: can we keep this simple architecture that we know and we love and also solve this SEO use case with zero performance cost? So then we thought what, if we just use headless chrome to render on our behalf, so here’s a breakdown of how that would work.
We have our regular users who are making a request and they would like a cat picture because who wouldn’t and as part of this approach, we ask our robot and to answer this, we look at the user agent string and check if it’s an own bot that Doesn’t render in this case the user can render so we serve the page as we normally would. The server responds with the fetch cat picture function and then the client can go and execute that function to get the rendered result by the way.
This is one of my kittens, which I fostered recently, which is super adorable. Now, when we encounter a boss, we can look at a user agent string and determine that they don’t render, and instead of serving that fetch cat picture function, we fire for a quest to headless Chrome to render this page on our behalf, and then we send the Serialized rendered response back to the bar, so they can see the full contents of the page.
So I built a proof-of-concept of this approach for web components rock and it worked. I wrote a medium post about it, and people really interested in this approach and want to see more of it. So, based on this response, I eventually decided that instead of my hacky solution that I would build it properly but then came the most challenging part of any project and I know you’ve all experienced it as well naming.
So I asked on our team chat for some suggestions and I got a tongue, so these are some of our top ones. There’s some great ones in their power renders use the platform as a renderer. However, today I’m very pleased to introduce render Tron. Let me render that, for you. Brenda Tron is a doc arised, headless, chrome, rendering solution. So that’s a mouthful, so let’s break it down. First off what is docker and why did I use it? Well, no one knows what it means, but it’s provocative in all seriousness.
Docker containers allow you to create lightweight images and standalone executable packages which isolate software from its surrounding environment in render Tron. We have headless chrome packaged up in this container so that you can easily clone and deploy this to wherever you like. So what about headless chrome? It was introduced in chrome, 59 for Linux and Mac chrome 60 for Windows, and it allows chrome to be run in environments which don’t have a UI interface such as a server.
This means that you can now use Chrome as part of any any part of your tool chain. You can use it for automated testing. You can use it for measuring the performance of your application, generating PDFs amongst many other things. Headless chrome itself exposes a really basic JSON API for managing tabs with most of the power coming from the dev tools protocol. All of dev tools is built on top of this protocol.
So it’s a pretty powerful API, and one of the key reasons that headless chrome is great. Is that now we’re bringing the latest and greatest from chrome to ensure that all the latest web platform features are supported with render Truong? This means that net your SEO can now be a first-class environment which is no different, the rest of your users. So just a quick shout out. This all sounds really interesting to you and you would like to include headless chrome in some other way in your to a chain.
There’s a brand new library, node library that was published just last week, that exposes a high level API to control chrome, while also bundling all of chrome inside that node package. So you can check it out on github at google chrome, slash puppeteer, so we’ve looked at the high level of how headless chrome can fit into your application to fulfill your SEO needs now it’s time to dive to how it works.
But I’ve been talking a lot. So, who wants to see render tron in action alright. So this is the hacker news PWA created by some of my awesome colleagues and it’s built using polymer and web components. It loads really fast and all-round performs pretty well. We can see that there’s a separate network requests which loads the main content that we see and we can guess that it’s affected by this SEO problem, since it uses web components which require JavaScript and it pulls the in data asynchronously.
So one quick way to verify this is by disabling JavaScript and refreshing the page, and once we do that, we can see that we still get the app header, since that was in the initial request. But we lose the main content of the page which isn’t good. So we jump over to render Truong the headless chrome service that is meant to render and serialize this for you. So I wrote this UI as a quick way to put in a URL and test the output from render Tron so first off.
What are we hoping to see because these bots only perform one request? We want to see that whole page come back in that one network request. We also want to see that it doesn’t need any JavaScript to do this. So take a look, I’m going to put in the hacker news URL and tell render Tron to render and serialize this and that using web components, and it renders correctly I’m going to disable JavaScript and verify that it still works.
So you can see it’s still there and it all comes back in that single network requests render tron automatically detects. When your PWA has completed loading. It looks at the page load event and ensures that it has fired. But we know that’s a really poor indication of when the page is actually completed. Loading, so Rena Tron also ensures that any async work has been completed and it also looks at your network requests to make sure they’re finished as well.
In total, you have a ten-second rendering budget. This doesn’t mean that it waits 10 seconds, though it’ll finish as soon as your rendering is complete. If this is insufficient for you, you can also fire a custom event which signals to rent Ron that your PWA has completed. Loading serializing web components is tricky because of shadow Dom which it straps away part of the dom tree so to keep things simple.
Rennet ron uses shady Dom, which polyfills shadow Dom this allows render tron to effectively serialize the dom tree so that it can be preserved. In the output, so let’s take a look at the news PWA, which you’ve all seen – and it’s also built by some of my other colleagues and we’ll plug that in to render tron will then ask render tron to render this as well and that I’m also using Web components, and then we have it.
So what do you need to do to enable this behavior with polymer 1? This is super easy and render tron doesn’t actually need to do anything simply append D’Amico’s shady to the URLs that you pass to render Tron and polymer 1 will ensure that shady Dom is used with polymer 2 and with web web components. V1. It’s recommended you use web components, loader jeaious, which pulls in all the right polyfills on different browsers.
You then set a flag to render tron tell it that telling it that you’re using web components, and it will ensure that the necessary polyfills that it needs for serialization get enabled so another feature of render Tron is that it lets you set HTTP status codes, these Status codes are used by indexes as important signals, for example, if he comes across a 404, it’s not going to link to that page, because that will be a really poor search result.
Now server, though, it’s still returning that entry point bar with a status code of 200. Okay, so it looks like every URL exists. Rena-Chan lets you configure that status code from within your PW, a which understands when a page is invalid, simply add meta tags. Dynamically is fine to signal to render on what the status code should be render. Tron will then pick these up and return that status code to the bot, so this approach isn’t specific to polymer or even web components, let’s plug in Fahnestock google.
Com and sees what happens when we serialize it. So that looks pretty good. Who can guess what javascript library was used to build? Google fonts angular render Trond works with any and all client-side technologies that work in Chrome and whose Dom tree can be serialized. The render tron endpoint also features screenshot capabilities, so that you can check that headless, chrome and the load detecting function are performing as you expect.
Unfortunately, this service is not fast for each URL that we render we spin up headless Chrome to render that entire page, so performance is strictly tied to the performance of your PWA. Renat Ron does, however, implement a perfect cache. This means that if we have rendered the same page within a certain cache freshness threshold will serve the cached response instead of rear-ending it again. So how can you get your hands on this today and how do you use it? Well, first, you need to deploy the random tron service to an end.
You’ll need to clone the github repo at Google, Chrome, slash, magnetron, and it’s built primarily for Google cloud. So it’s easy to deploy there. But if you remember this is a darker container, so you can deploy this to anywhere, which supports a docker image. So to make things simple for you to test our. We have the demo service endpoint, which you can hit at render Tron appspot.Com and that’s the one with the UI that we saw earlier.
It is not intended to be used as a production endpoint. However, you are welcome to use it, but we make no guarantees on uptime. Having this as a ready to use service is something we might consider based on the interest receive. So, just in case you’re wondering my boss’s twitter handle is at met, Matt s McNulty, just in case. You want to tell him how awesome I am so once we have that endpoint up you’re going to need to install some middleware in your application to do the user agent splitting that I was talking about earlier.
So this middleware needs to look at the user agent figure out whether or not they can render and if not proxy, the requests through the render tron endpoint, if you’re using purple server, which is a node server designed to serve production applications using purple. You simply need to specify the bot proxy option and provide it with your rennet on endpoint, if you’re using Express, there’s a middleware that you can include directly by saying app, don’t use render on top make middleware with the proxy endpoint and whether or not you’re using Web components, if you’re not using either of these check the docs for a list of community maintained bit aware, there’s a firebase function there, as well as a list of existing middleware that render China is compatible with.
If it’s not listed, it’s also fairly simple to roll. Your own middleware by simply proxying based on the user agent string, and that’s it, that’s all the changes you need to make to use, render tron today and all these bots can now be happy. Brenda Tron is available to use today compatible with any client-side technologies, including both polymer 1 and polymer 2. Thank you.
Of course, you know it implicitly, and you know it really well and the people that are connecting with you are clearly interested in it or they wouldn’t be following you, but of course buying into a brand people are buying people.
So you don’t just want to be talking about your subject all the time, because that could become a bit monotonous and people really want to get to know who the person is behind the brand. So people want to know who you are. This is a great way of using blogs and article logs to get your creativity flowing so every now and again just chuck in something that is just getting your personality across, and it might be, for example, like miles, and I will take Bonnie for a walk over At the local park and we’ll think I know actually we could do a article on this.
You know we’ll be talking with so why don’t we do a article on that and we’ll just literally get our iPhone and start recording and you may have seen it already. You know throwing the frisbee for body in the background and you know, and that’s just you know, I think that when you are getting your communication across on a daily basis, you’re building friendships and you’re building rapport, so people want to see who you are behind the Brand and not just who you are on the face of the brand all the time so use your blogs and your article logs to be creative and have some fun with it.
So what other hobbies do you have? What are the things that you do outside of the business that you could talk about and actually build more rapport with your audience, because when they know who you are behind the brand you’ll find you have a lot more things in common with the people who are Following you, so that’s our final tip in the series you’ve had 10 top tips on making the most and building your brand using article and blogging.
If you’ve got any other questions, do please get in contact with us either pop your comment in the box below or get in touch with miles or myself on facebook. So I am Sammy blend l and miles is miles fryer. So if you want to connect with us on facebook, do please send us a friend request and if you’ve got any questions, send us a message personally and we’ll do our very best to help you over the next couple of weeks.
So we’ll see you tomorrow for another tip have a great day and we’ll see you soon, bye, bye, you
Keeping in my engine is part of supply chain and increasingly localize heedlessness by the indian air force is poised to become a multispectral air force that force multipliers and space-based assets. Indian companies will need to develop abilities and capacities to meet demands. So what does it take to build an aircraft and arms industry, given the current threat environments and looking into the future talking specifically of the aerospace ecosystem? Factors like the supply and quality of Engineers, the supply and the depth of the supply chain and the potential to reach critical mass is important.
Infrastructure and government support are critical inputs for the success. India has most elements of equal system in place here of Technology over the next decades. India undoubtedly has the potential to become a significant part of the industry. Today, the technological capabilities to undertake complex manufacturing required further central, india and mineral growth in the sector. As a large number of private plans now have entered into the sector, in addition to the public sector, obviously have great advanced capabilities and continue to grow.
The SMEs has continue a certain little high capital costs, low bottoms and long dissipation, feeders or projects. However, they too have come to value changing. I could not agree more. The technology and technology that’s applicable to these platforms and onyx are going to be our success and the pockets of excellence actually with the SME. So the best way to develop the aerospace industry in the private sector would be access to technology from abroad, in collaboration with Indian industry continues to require relaxation of tax regimes.
Industry friendly important expert regimes support by way of funds for R & D and raising the cap on foreign direct investment, come accept that, as mentioned in the earlier sessions, I think the policies of this government have been excellent and policy framework has been in place for The three key elements that can end the growth of the system through the TPP, any predictability timetable, or order so and continuty in plans for procurement.
We cannot expect with an industry based on well order. Therefore, there is a need to create a long-term partnership with based on trust on the part of aliens, globalization and liberal edition have accorded means to the average manufacturing and service capabilities across various countries, creating a web of interdependence and partnerships across the global aerospace industry landscape. The trend in the aerospace industries towards building partnerships, globally infrastructure and network capabilities with India emerging as a center for engineering and design services for many of the OEMs major global aerospace companies are looking at the Indian market for outsourcing air spaces.
The way forward for engineers abyss firms is to develop strong competitiveness by offering good quality brothers. I don’t want my speech to sound like a sales pitch and therefore I’m just trying to give you some idea of some of the fundamental elements that are necessary. I think from a technology absorption perspective, regardless of who I am or regardless of the industry public around
Starting a business is not easy! Think about who will be working on your digital image. Hiring a good webmaster will help!
Notification list YouTube has not sitting all of my subscribers alerts.
So if you want to get this fresh content, ah hot off, the presses do that for live streams and articles, and if this is your first time here welcome, this is Glendon Cameron, you’re hustling Godfather. What we do here. We talk about money: how to make it. How to keep it, how to grow it through entrepreneurship, hustling! That’s what we talked about, so, let’s kind of get into it, because one of the big big problems that people seem to have with making money is a lack of clarity.
They want to make money that much they’re sure of, but how to make money. Mmm that come is vague, ambiguous, it’s not really nailed down. Now I want you to think about this. If you went to your job just kind of mindset, you don’t know what you want to do. You just want to make some money whatever way possible. However, what you can it’s not really going to work out because your job, you have a defined occupation.
You bility work, you do this. If you make fries you make fries. If you do this, you make tires, you make BMWs wherever you work, you have a clear path. Hopefully you have a clear path on how to make money with your job, all right. So how many of you are really clear on what you want to do to make money? Just put that in the comments? How many of you are clear and the mods beyond it, because I left a comment on the CNN post and it really angered the GOP trolls and this.
This is something to talk about this too, not getting political, but clarity is a very important part of being. President right now there are Americans who are losing their jobs because of his policies, because he has no clarity. Now, I’m going to make a prediction: 15, 20 months we’re going to have a very rough recession and most folks aren’t ready. Now, if you’re, really clear that recessions coming you’re going to your, your behavior is going to mirror your thought process and what I mean by that is you have people who are saying one thing but doing something completely different than what they said they wanted to do.
That is called incongruence if you’re incongruent. I want to make a lot of money, but I don’t really know how the money is just not coming every now and then someone will just do something and make a lot of money that is called an outlier. That’s called a unicorn, that’s called a typical, that’s not the norm and people be like well Johnny. You never went to school Johnny. You know he even wasn’t that smart.
He just came on YouTube and you know he started putting articles up there. Next thing. You know we got a G Wagen, but but the missing ingredients is johnny is a 10 johnny has rock-solid. Abs johnny is very handsome. Johnny is most women’s prototype man, but you know we going to talk about that you’re, going to like look at Johnny in the abstract and think you can do what he can do, even though you don’t have his gifts.
This is a lot of the stuff. You see on the Internet, you see many people who are doing stuff and it’s not going to work. So how does one get clear? First of all, one has to be honest with sty self. You have to be very, very honest with yourself. You have to be very clear with yourself. You have to be very, very OnPoint with yourself now part of the deal is there are many people who say that they want to be XY and Z, because it sounds good.
Give you an example when I started this YouTube thing, it was a lot of people, thought YouTube was wack. There was a lot of my friends who thought I was silly. There was a lot of people who didn’t think that this YouTube thing would work out to be anything now these same people they’re like hey, I always believed in you, man. I knew you could be a contender. I knew you could be a contender right and part of that problem.
Is people forget people romanticize things like the stuff with the GOP and cunt? This has happened before we had a racist president before he actually fired of federal workers and got rid of them because they were black. So you know this dis ain’t, nothing new, but to a generation of people who’ve, never experienced it. It’s very new and to a group of people who’ve, never experienced clarity. That’s very new! That’s very hard because when I will say is like let’s talk about disruptive mail for a second I’m putting some hot content on that, this is going to be very helpful.
So you may wan na go over and check that out. Let’s say you have a dude he’s an average dude and he just wants an average girl but socially he’ll put in the comments. Yeah man – I you know – I bang the 10 – he’s going to say that, but he really don’t want a 10. He just want a girl. That’s going to bake biscuits have sex with. On the you know, on the regular and just be peaceful, happy, that’s what most dudes want.
Now you got everybody talking about yeah man. She was bad. She was a ten. She was a 10 here’s. The problem with that during ten minute ins, Halle, Berry’s, a tenth. How many women look like Halle Berry? You know in her category where, wherever she goes, everyone’s like yes, she’s, bad, she’s, bad. You know if you’re, a true bonafide ten, you know anywhere in the world, and men are going to behave the same way.
If that behavior is not crazy or you ain’t attend once again, they need em in the alpha males same thing, you could you know a lot. Do sir, I had this conversation with a friend. He was somebody he’s an alpha male now I just is like oh you’re, not because if you’re an alpha male, you begin now for male results, but you’re not getting a female results, and I just left it alone, because I don’t feel like a fight, but many People are pretending to be something that they’re not to impress people who don’t matter and that diffuses clarity that that really messes up clarity.
Because if you are rock solid in your clarity, you going to get what you want. But when you’re confused you going to get what comes your way and what comes your way? May not be good for you. It may not be the best thing for you. This is one of the problems, because when I start this YouTube blog, I was very clear on what I wanted. I wonder why the book I wanted to sell the book. My goal was two thousand people at 65.
You know that was the goal I exceeded it, but I had a goal to begin with. I made many many many many many many many mistakes, many many mistakes. Many many mistakes – green funky cover there was so many mistakes, but because I was so clear on the outcome and it was clear on the methodology that I had to deploy to get that outcome. When I first won to be a writer, I was in the boarding house – and I was doing this thing called passionate Friday – didn’t really go anywhere because I didn’t have discipline and I was just you know, just riding it pretty much getting some trim.
So the second time I had a little bit more discipline, but I didn’t have a really good game plan. Then I stopped writing. Then I got in the store chunks in business and I wrote every day, but I wasn’t writing for the pleasure of writing. I was writing to make money. I wrote thousands and thousands the ads, so it wasn’t write fiction. I was but I was writing for eight years because you know I was like I didn’t write four years.
Actually I did. I wrote a lot of copy. A lot of post so I became I got in the habit of writing, which is why I was able to finish my first book because I had developed a discipline. I had developed a game, I developed the Ackermann, but on the publishing tip I was still whack. I was still very whack. I made so many mistakes, but because I was really clear on the process. I was really clear on the outcome I exceeded it.
You got to be clear about each and every step go back to disrupt email. When you approach a woman, many of you just like how is she pretty you don’t even know she wants. You need to have a plan already pretty prescribed a contrived plan of. If I meet X, Y & Z, woman, this is going to happen. This is the reason you should write your dream girl girl profile, because what it does this establishes clarity and all of a sudden, you start like.
Oh, I didn’t want this. I didn’t want this kind of chick. I didn’t want that kind of chick. I want this kind of chick and because she become very specific and very focused all of a sudden, these kinds of chicks start popping off in your life, but see here’s the thing they were already there. They were always there, but because you wasn’t clear, you didn’t know what you were looking for. You did not set standards, you just missed out.
This is for business. This is for family. This is for everything if you’re, like ego car shopping. Most of you are real clear on what you want. I want on red Honda. I wonder that this surprise you like boom boom boom boom. You put more effort into getting a card and you do getting a mate. You put more effort in getting a car than you do star in the business and you wonder why I does it go sideways, because there’s this cool that statistic: that 90 % of businesses fail, I’m going to parse that a little bit 90 % of businesses that Fail is started by people who are not clear.
The people who had experience in that field, the people who were clear on the outcome they had a nine percent success rate being clear, is going to set your income on fire now part of being clears you’re going to have to get rid of a lot of This doing stuff for other people with my family, I had to get rid of them. For me to be quote a good son, a good brother, a good family member. I was going to have to lower my ambition.
I was going to have to say and do things I didn’t disagree. I didn’t agree with. I just thought this is stupid, so I cut them loose, made more money than all of them put together, but they still hatin, because it took me a really long time to understand this. I got out when your tribe wants you to be in regardless, if being in is counterproductive, it’s unhealthy! They want you in in a minute that they see that you trying to climb out of the barrel that you’re trying to run off the flood station.
Don’t even tell on you at Glendon master Linda, he in the middle, the feel he heading for the fence master, yet fence master, he hopped the fence as he go. You want me to get the dogs to see. He’s not happy that I escaped he’s upset because he didn’t escape so he’s going to do every thing in his power to make sure that I get back on the plantation to be there right. Next to him see people have been programmed to be more proactive in destruction than building instead of him.
Like you, you you going to try to escape him on Thursday night yeah man, yeah, yeah, all right, so I’ll be look at no, no! No! No! No! He get that information he going to go, tell master cuz, he’s afraid to come off the plantation cuz. The plantation is all he knows. He don’t know anything about this new world. He don’t know anything about the graduation and levels of classes. He ain’t trying to you know, what’s a good example of this, anyone see Shawshank Redemption.
Remember that Brooks was here doing kind of prison, but because he had been institutionalized and many people have been institutionalized, he did not know how to respond to freedom. He didn’t know how to deal with this because he had been institutionalized in a negative dynamic that he could not divorce himself from, and many of you have that similar dynamic. For let’s say, let’s say you live in New York: you live in California, you live in Chicago Rhett’s high, but instead of saying, okay, I’m going to make a choice here, either I’m going to leave I’m going to buckle down and make the money to live.
How I want to here it’s a choice and many people. Instead of making those choices to leave or stay there, they complain and then they let you state and they gang up and it’s like hey. We need to reduce rent ain’t happening, rent ain’t going down unless it’s a recession, that’s the only way rents going down, so you got ta make the choice. You got to be real clear on what you want. If you want a million dollar business, you need to do the math then figure out how your skill sets can mirror or match up with a product or service to make that money most people star businesses, don’t do the math.
They don’t have any clue. This is like it did. They go out there and fail man. You ain’t going to start no business again that that’s just that’s some wacky stuff man. You know these people who starting businesses, are they getting help from government these immigrants yeah they getting loans, no interest loans. Me. I was out there by myself. I couldn’t make it. You know it’s just ain’t. It ain’t right for the average man, it’s just ain’t ready.
You know I have a term for that. It’s called loser speak if you’re speaking like that to yourself, you are a loser and you’re going to indoctrinate your children with that loser mindset cuz, I don’t care how poor you are. I don’t care how much you don’t have if you don’t change that mindset you’re going to give that to your kids and you’re, going to create this generation of the generation after generation of low expectations and poverty and low income people.
That’s going to be your inheritance for your children. Now there are some good parents out there who know they ignant and they lie. Look. I don’t want you to be like me, I’m going to send you over here to be with these people, so they can teach you better than I can, because I don’t have the skills. That’s a good parent, that’s a great parent. It doesn’t take a lot of money to be a great parent. It just take a lot of common sense.
You don’t have to be rich, but you can enrich your children by pushing them to do shit. You couldn’t do and a lot of people they. They only want their kids to be successful. They don’t want their children to be more successful. Then that’s the dysfunction that goes and a lot of families that, if you’re doing better than your parents, your parents may hate. Now, if you got a good parents, they’re going to be like, I am so proud of you up.
That’s my son, that’s my daughter and then you’ve got those hey the Gators, those hater hate machines. You ain’t going to be nothing! I wish. I never had you. You ain’t been nothing but misery and pain to me, you got people with parents like that and these people in the world of hurt and they walking in pain, and it makes it very hard for them to be clear because they’re trying to deal with. Why didn’t my mom? Why didn’t my dad want me? This is why you know, even with my jacked-up situation, I make it very clear that I would love to been her father in case she sees this one day and she’s feeling some kind of way.
She’ll know the truth, but there’s a lot of bad parents out there cuz they don’t want their kids to do better name because they weren’t clear, so they pass on this lack of clarity to their children. It’s amazing how this goes down. So, let’s get into how to get clear first, you got ta, be honest with yourself real. On its bluntly, honest second, you got to start taking massive action as soon as possible, nothing’s going to happen without massive action.
You can know you have a problem. You can start working on it, but without massive action, then it’s going to happen and we’re getting close to this recession. 15. 20 months. I think of a be honest. You need to start preparing like yesterday, because during this next recession, those who are prepared and going to get wealthier. This is, I think, it’s just a cycle. That’s set up. It’s like we’re going to milk it on the high side, we’re going to milk it on the low side.
These people are very clear what they want, they’re very clear of their objectives, they’re very clear on the outcome. They have no problems saying this is what I want. So the third thing you need to do is to write down what you want once again. The third thing you need to do is write down what you want, because this is a funny thing about writing down your goals. You’ll have your goal in your head.
Right and you’ll put it on paper and it’ll look wack and that’s good, because if you cannot fully articulate your goal and desires to yourself on paper, then your subconscious mind can’t kick in and take over. So by writing this all. This is very unclear and you write it and you rewrite it and you rewrite it and you rewrite it and you rewrite it it to become so clear that anyone can understand it.
It has to be clear and it has to be simple to you. So that’s what you have to do be honest with yourself. Take massive action and write down your desires and you know: go back and read the article script script your days, because if you get in the habit and once again you don’t have to be a writer – and you know that no one’s going to see this. But you get a lot of people, you don’t have to be Hemingway.
You just have to be able to write in an intelligent manner to program your subconscious mind, because if you write this every day, you start taking massive action and you’re very honest with yourself you’re, going to start to see that things that you want to manifest in Your life they’re just going to start popping up they’re going to start coming people going to start sending you money, people going like you know like man, I need a truck even like hey um.
I know this is strange, but my dad he’s got a truck. He just wants it gone. You know anyone who needs a truck. These things will start to happen to you, because you’ve programmed your subconscious mind to reach out and pull them to you. But long as you look there’s a part of the Manos spirita app. So we hate these low expectation having people these whiners these losers, the it’s just ridiculous. It’s just ridiculous! How bad these folks think life is when in life, because they’re unclear how they go about life.
That’s the bad part, but life ain’t! Bad! Oh, just wait! Just wait because I was having this car. I was posting stuff on the CNN post and I didn’t even collab them one by one because they were stupid and I just like. I see who’s going to be in the first culling based upon these low IQ responses, because any fool can leave a derogatory comment under a pen name under an avatar, and I saw some really jacked up avatar.
So I know that these people they’re not progressive people and they’re, just members of the echo chamber and I’m just laughing, because I really don’t like Trump, but some of his policies have benefited me like a mofo. If I make the same money I made last year, I’m getting the 14 % raise, that is significant people and get 14 % raises people getting 3 1 point 5 to 3 percent, 3 percent. Being very rare, 3 % over $ 1,000 is 300 ain’t.
A lot of money you might get like a $ 2,400 raise if you get 3 %, you get 1.5 % you get like Twitter and feed up, which is eaten up by inflation. It is Wow, so once again be honest with yourself. Take massive action. Write it down now, number four is going to be you’re going to have to visit, drive experience what you want, you will have to visit, drive and experience what you want now. Let’s say you want to live in California.
You need to go ahead and get yourself a plane ticket go to California on a vacation two or three days, and do that four or five times and see how it feels before. Just like I’m going to move California, I sold everything I’m going, then you get out there and you hate it. People do that stuff to Atlanta all the time they come here. Streets paid for gold. Unless you were coming here with a business and some money, it’s going to be hard for you player playing it’s going to be very, very hard, but you you have people out here who tend to romanticize things.
So you really want this thing to manifest in your life. You need to go visit it you need to touch it. You need to feel it. You need to taste it because that’s walking on faith. It’s like okay. I can’t do it now, but I can do it later. A lot of you too scared to even go. You know how many of y’all are like this. When I was a kid, I used to go look at stuff and I don’t have any money. I remember. I was in Hawaii and I looked at this million dollar property.
I just look I’m in the military. I just want to look at this house. I can’t afford it right now. Maybe the future they’re okay, they were cool with letting me walk around this little black kid from Alabama at Schofield, Barracks and they’re very nice to me cuz. It was honest, so you could just go ahead and like have one look at this house, go the Ferrari. Dealership, look! Here’s the deal. I don’t have the money I’m going to give the Ferrari some point in the future, and I just want to try bit more likely they’re going to let you drive it they’re going to let you drive it more likely.
You didn’t know it because the good salespeople never know they never know. When that person’s going to hit big and come back and remember and see when you’re down, you remember all the people that were nice to you cause they ain’t that many becomes very clear. There’s a lot of clarity with that. I can count on one hand the people who came to visit me in this boardinghouse we’re still friends today, one hand, so everybody wants people to be nice and down for them, but they never been nice and down for anybody.
It’s just funny once again has clarity, so one of the things that you have to do – and this is the fifth thing you need to meditate on what you want be honest, massive action write it down visit, it drive it taste it and number five meditate on It now here’s the the bad news, it probably ain’t going to happen quick. Sometimes it can happen quick, but I’m not even going to set you up for the okey doke.
It may be a year or two, but what you’re doing is reprogramming your mind, not to be negative. You’re reprogramming your mind for success, because once you become very clear on some stuff and like someone can wake you up in the middle of night, like hey, what are you doing? Well, I’m creating an online platform to teach millions of people how they become successful. Cuz see that’s the sixth thing you got to break it down to where it’s one sentence.
What are you doing break it down in one sentence? Clarity, maybe a paragraph. You know if it’s complex, but it needs to be some that you can spit out in. Like 10 seconds and that death is one of the issues here, because a lot of you’re just not clear because a lot of you are consuming hustler porn, a lot of you are addicted to hustler porn. I was going on Instagram and I saw Ray J and his wife. I didn’t know he was married and he’s on this plane right.
He and his family, his daughter, I’m just sitting there like paint that just don’t see one. You know how much it is to charter a plane. If you get turned a prop, those ones were propellers. It’s like four thousand dollars an hour just for one of those. You know like Taylor, Swift, she’s, taking a private jet here and there it’s 40. You know with her entourage. She could be like $ 150,000, but she’s going to go to this venue and make three four five: six million, so that’s easily absorbed, but just to get on a private plane just to go to California, because you flex him.
That’s the one of the fastest ways to go broke. If, even if you do have a lot of money, I was coming back and I thought you mean Dupree up the first class. He was a four or five seats ahead of me. I didn’t recognize him at first and then the stewardess she had to take back his louis vuitton case and stuff, and you know Jermaine has made a lot of money. He flying first-class, these charter flights.
I see a lot of people flexing like that and oh, if you, if you’re the learjet – and this is the one without the props – and this is one of the bigger ones with the long range a Learjet could be nine and fifty nine to thirteen thousand dollars Per operating hour, so if you relieve here and go to Europe and that’s ten hours hundred G’s right, there hundred G’s other people out of these planes that happen for a reason, is every time that plane is in the air.
It’s costing a lot of money but they’re making a lot of money because you know I know, grant Cardinals got a plane. But unless I get to the point where I’m speaking and doing all this stuff, it makes no sense for me to go get a plane. None, even if I have 50 million it still wouldn’t make any sense for me good point, if I have a hundred million still wouldn’t make sense still. Wouldn’t that make sense.
You know if I was to get a plane, because I like flying – and I got my pilot’s license. Okay, that’s different, but just to be flexing, I’m seeing some silly silly silly stuff on the Internet’s. So this is it that’s what you need to be clear and take those six steps. Read this article ten times, because each time you read it you’re going to get something even more from this article. Well, this livestream alright! So for those of you who are still here, go below and enroll in game 105 and the art of holding this is going to teach you how to secure and protect your person as a male, and it’s going to give you some manhood lessons.
Now, let’s be clear, because someone sent me something silly like $ 99 for both courses, mm-hmm be real, clear with y’all, see clear clarity; clarity, it’s 99 bucks for 20 months, because you’re going to get two collection of courses and not just one course and you’re going To need a lot of game stuff, you’re, not getting anywhere else, so just so, you know before you click that button. It’s going to be two platforms.
It’s going to be a lot of content. It’s going to be a lot of things to help you protect yourself against this unfair system because I’m living witness. You know I even deleted to comment because she was going in cuz. You know listen. You know I touched on this in the beginning, but there’s a lot of people who feel they you as a man, regardless of what a woman does you need to do the correct thing, even if she’s doing the incorrect thing.
I don’t believe in that I believe in holding these women accountable, which means bad things going to happen, because until more bad things happen, a lot of these women are just going to keep acting the fool, because the expectation is for you to be the steady, stable Man doing the right thing: well, they doing the wrong thing. I guarantee you. She thought that I was going to lay down and let her collect child support and not seize my kid and not be a guiding fire figure and not be a father and just send her a check oops because see.
I was real clear when that, before you even stepped in that courtroom, it’s like ain’t paying. I was 100 percent clear, and this is a good lesson for you, because when you get really clear on the outcome that you want, even if you don’t know how you’re going to achieve that outcome, your chances for success are about 95 %. If you stick it out, I didn’t know how it’s going to get that thing dismissed.
I just knew that I was putting my head. I got ta feel clear on that outcome. I learned the game so go below enroll, because this is going to be some that you can use for the rest of your life because they a lot of people, and these are the short-term people. These are the the hustler porn addicts they want to spend. Ninety nine bucks and make it two hundred thousand dollars. If you really know about business, you know if I had a course that you can make 200 grand a year, of course, would be legitimately worth 20 to 40 grand, maybe fifty legitimately so think about that.
But over time, there’s two G’s: you spend essentially what you up as a retainer for an attorney that will not get you what you want you could be set, and especially for you, young cats, who are not in these situations and one of the things you have To do is be proactive because many of you are trying to you’re closing the barn door after the horse has been gone for an hour like bingo, really doing good.
So that’s it all right! So go ahead! Go below get game 105. The art of holding next week, I’m going to be adding people because you’ll sign up through the game game 105 so that you’ll have all that stuff open to you and then next week, I’m going to add people to the art of Hold’em. All right! So y’all have a good evening read a little football relax chill out and I’ll see you guys tomorrow. What’s going on, this is a little different, but I thought I would explain to you guys what the new situation is.
It’s digital education: how to make money online! I’m finally getting around to teaching the things that I do or currently doing, and this is going to be hustlers kung-fu life skills isn’t going anywhere, I’m going to go through what’s happening with that tomorrow. But what I’m going to do is this is going to be my main focus, the rest of the year in 2020. What this is cuz you know, there’s so many people who talk about how to make money online and you’ll have an FBA course or you have a how to run ads course, but there is no comprehensive curriculum.
That’s going to answer all of your questions, I’m in a clique, foremost group, and I just look at all the questions that people are asking and just they just don’t have the comprehensive online education. So what I’m putting together – and this is from learning from this – this is B school for hustlers. Funny thing is, I created this about three years ago and I created a stripe account for it and the stripe account was still open.
So apparently they don’t have a problem with B school for hustlers. So in any case we could get around that. But let me take you through the whole process now this will include an updated version of the art of holding and I’m going to get into that. So you’ve got two ways to get in there. Sixteen hundred one and done and eighteen times 125 per month, so you’ve got two ways to get in here and this pricing is just going to be available while I’m beginning, because once I build out a course and the course is done, then I’m going to raise The price of this, because this is the there’s – not much they’re pricing with more to come, so one of the things that you know we’re going to do and let’s see really don’t want to be there.
Let’s do this: let’s go to B school for hustlers, like that. You like that you were the lion, the zebras, the money go, get that money, that’s the world! We live in alright; here it is so what we’re going to talk about is this is going to include nine courses. Once again, the courses are not done, as these courses come online like how the market and sell on YouTube. That will be a course, and you know it’s not 100 percent ready and how to make more money from broke-dick Danny to paper.
See that’s going to be a course. The strategic holding company had to set up and deploy there’s going to be a ton of information from the art of holding plus additional information going forward. The Google last course how to run successful and profitable ads how to create and sell online courses for funding profit. The hustlers mind set course, have a change: your thinking for abundance, I’m going to go deep there, how to make money with content, YouTube, Facebook and Instagram.
The money management course how to prep your financial life for happiness and joy and the money game how to play and win so what you’re going to be doing is getting cuz. I don’t really know how long it’s going to take me to build out all these courses, and you know, need to get rid of that because, because I’m already got I’m adding stuff here and I need to go ahead and change that, because I will have people Trying to get into this, but I’m going to teach you everything you need to know to set up a rugged, durable online business, because one of the things is like with these other courses and they’re good courses – they’re, not bad, but the thing is you’re not giving The full deal you’re not getting a comprehensive, so we’re going to do this, for because I’m going to add more to this to nothing that just get rid of that free.
But essentially this is going to be everything you need to start a successful online business or a collection of online businesses, because the Google ass course cuz. You know I don’t know how to do Facebook ads, but I know how to do Google ads. So I’m going to do a course on that. I know how to sell and create online courses. I’m going to do a course on that. I got the money, management thing and they’ll have that market that sell on YouTube.
Do a course on that: how to make money with content, I’m going to lay out some stuff that you know many people don’t understand, and this is just going to be fun. I could build this out and maybe three months I could build it out in six months, I’m giving myself six months to build this out. So you will have these courses, they will be done, they’ll be available. You will be able to use this information to make money pretty much if you’re, on a payment plan before you pay for this.
I want you to think about that because it’s going to be like an online school, you know and I’m thinking about adding some more stuff to it, and I will say this that if I add any more stuff to it before 2020, that also will be included In the pricing that I put out because there’s some stuff, I’m all because you know I’m thinking this is pretty much it. This is the things that I do. These are the things I know how to do these, the things I make money with and if I add anything else that will be part of this deal and once again the pricing is: there’s not much there.
The money management, how to prep your financial life and happiness and joy – that’s going to be done very quickly, and that’s going to be your first course and what’s going to be different about this, then Hustler’s kung-fu life skills is you’re going to do the money management Course first you’re going to do the hustlers mindset course. Second, then you’re going to do how to make more money from broke, big Danny to pay Percy third and then we’re going to get into the strategic holding company.
There will be a certain sequence that you will take these courses in when they make sense, because let’s take the money management course, what’s the use in you making money if you’re just going to blow a big willy style, if you’re just going to not properly do What you need to do you? It’s just you know, you’re, going to create more problems for yourself, you go out and you start making more money and you have bad money management habits.
You’re going to like maybe develop a drug dependency problem like the article I put on disruptive mail, you may be going out buying hookers and blow and think that’s a good idea where to put the money versus putting the money into long-term asset building processes. So that’s going to be the first course everyone’s going to take that and you get all of this and I will go ahead and stress as I build these out, I’m going to change the price of the offer right.
This pricing is, you, know, cuz, I’m pretty much going to do the hustlers at course. After the money management course, then we’re going to get how to make more money from broke. Dick paper see I’m pretty much going to go through those really quickly. I might get those done before the end of the year and then the strategic holding company I’ve got probably 75 % of the content already. So that’s going to go very fast, so there will be a lot here for you to do, learn and process and begin doing very, very quickly, very, very quickly.
So one of the things that once you guys to understand is for you, folks who are going to take advantage of the payment plan. I made the payment plan very affordable, you’re, going to get all of this stuff before you finish paying. So fortunately, when I do payment plans, I have a very good. You know: high completion rate, most people are on the boat, so I’m going to trust you guys to be honorable and also something else, that’s going to happen now.
This isn’t the t-shirt that isn’t the t-shirt, I’m going to craft a designer and we’re going to come up with a digital citizen, t-shirt and that’s also included in the course it may be a long sleeve. I may do a long sleeve, I’m going to work on that tomorrow, but I feel that this is a welder, rounded curriculum for you to make money online, because I know alive, you don’t want to do YouTube, but I’m telling you the power of YouTube is sick.
I mean you know, let’s just keep the honest, like my main blog ain’t, really doing the YouTube thing, but just on the Adsense, you know level I do 1,500 to 3,000 a month and my blog really ain’t bump in the way that you know cuz. This is the reason I’m starting new blogs cuz. I started one new blog, I’m going to start some more because the algorithm is favoring. New blogs, like you wouldn’t believe, and you know, like disruptive they’ll disruptive mail, makes consistent money and I’m taking some of the new training that I had and I’m applying that to disruptive mail and I’m starting to see results so in how to make money with content.
We’re going to discuss how to create the right type of content, because you got ta have the right stuff. So this is the New Deal, and this is a combination because I woke up this morning really early and I started working on this and all this happened today. I built this out today. I strategize said I’ve been really really thinking about it. In my mind, I’ve been thinking about it and now that you know it’s fully out of my head, I felt very productive.
I felt very energized. I felt really really good that this thing is done, so this is what’s going to drop. This is what’s going to happen in the link it will be below because you will be taking the money management course there’s already content. There that’s training already there and I’ll get that finished before you can go through the whole course, and we will get this, so this is what it is and if you want to start an online business, you know, like I said, there’s a few other courses.
I’m thinking about doing, but I haven’t committed to them so they’re not there, but if I do at these courses before the in you know, because it will be before the end 20. 20. I will include that in this offer the t-shirt. We will be having webinars that there’s a lot of stuff because, like I’m going back to how I used to do it so we’re going to have webinars where you could come in and ask questions, it will not be live streams on YouTube and we will be Able to chop this up so, like I said I felt very, very productive.
I feel that this is going to be amazing for you, because you know the Google ass course I mean. If you’re going to create any kind of website, you got to learn how to run ads. Yes, you can get organic traffic, but it is super slow and you know getting order and organic traffic can take years and hands down, because you you will, you will actually start. You know seeing me run ads and stuff, because I’ve got a budget, I’m going to start running ads and I’m going to do a course after I get to running this so and you know how to create and sell online courses for fun and profit.
That’s going to be a winning class, so there’s a ton of value here for you. If you want to start an online business and for those folks who don’t want the whole thing as each course gets built out, then that will be made available to you and it ain’t going to be cheap, like your best bang is to get on the payment Plan or to get the sixteen hundred dollar deal now, that’s your best deal all right. This is Glyndon and we’ll see you guys later.
If you want to be part of this experience, this monumental educational experience, the link is below so with that I’ll talk to you guys later,
”. Well, it’s never Been more true, Social media has created The ultimate opportunity for people to engage With your USANA story and through you Benefit from USANA’s products, Social media, Enables you to reach huge audiences in An authentic way It takes time to Learn the ropes, but with a little practice using social media to grow.
Your USANA business can become a natural fun and Efficient part of your routine In order to get social media Working for you, there are four things: You need to take action on brand stories. Platform and engagement – It’s actually Pretty easy to go pro in each of these areas: So pay attention Your personal brand will guide everything you do. On social media, It’s a combination of What you’re offering and how it looks and feels Remember that what You’re, offering is more than USANA’s products.
And opportunity: –: it’s you, your personality, your knowledge, Your experiences, your values, Your sense of humor, Your brand, will Attract a specific audience and they’ll come to appreciate. The consistency of what you share – And how you share it, Here’s what you need to do! To create your personal brand First explore Think about your Favorite brands, whether they’re Companies, groups or individuals you follow Check out their websites.
And social media pages, What do they stand for? What do they offer? Who do they offer it to? What do they look like Next? Choose? Your own core values and branding pillars, Naming your core values, — personal attributes that are Especially important to you — will help you Define your brand Pick three or four: Your branding pillars represent what you want. To offer to others Pick three or four And write them down as well Now that you’ve decided on your core values: And branding pillars it’s time to craft Your brand statement, Your brand statement, is A one- or two-line summary of who you are And what you have to offer? It’s your elevator pitch Here are some examples.
As a mother of three Committed to lifelong health, I offer empowerment And products that help take the’crazy’ Out of motherhood and replace it with’joy.’, I’m a twenty-something Who believes in being fit and smart And not paying someone else for permission. To live my dreams, I found the business And products that can change the world One person at a time I’m fitness fanatic with a serious Case of wanderlust I aspire to obtain Optimal health on-the-go and provide a constant reminder: That, if you feel good, you can conquer the world Finally develop a look.
For your brand, Social media is visual and strong brands have A clear visual identity: This begins with Colors and photography Go online and grab images that make you feel inspired. And excited about your brand, You don’t need to be An expert Start by just dragging and Dropping from Google onto your desktop And from there right into a Word document, Pinterest makes it easy. Put together mood boards Or you can go old-school And cut up magazines to make a collage As you create your social media.
Profiles and create posts –, which we’ll talk about in Just a second — just be sure to stay true to The look of your brand – It will take time To create imagery that matches your brand But it’s worth it Soon, you’ll be an artiste With a cell phone camera, When you’re ready, you can Take things to the next level by working with a professional Photographer in your area, A picture or a short article, Can be worth a thousand words — or a thousand engagements On social media, [ rousing electronic music ], The content you share, — Words, pictures and articles — are your stories.
The first thing to realize is That you have stories to tell A product testimonial — That’s a story, An experience you had which is relevant to your audience. — That’s a story, A quote or a link: From an expert with some commentary from you, — That’s a story: A selfie is a story too. If you keep your personal brand In mind it will be easier. To craft stories that will consistently add value, To your audience That involves taking the time to understand them.
And what they need And don’t panic On social media Most stories are very short, Rarely will you have More than a few lines of text in any single post Here are some questions. That can help you identify great stories already Inside and around you [ upbeat electronic music ]. What inspired you to start? Your adventure with USANA What’s a goal: You have in common with your potential customers. Is there a challenge? You overcame this week.
Did you take A picture recently that you would want to share What do you wish You knew a year ago, What are some of your favorite Books and movies, and why Is there a part of The USANA lifestyle you’re particularly Enjoying right now, One question: you Can always ask, is What might educate inspire Or entertain your audience, A story will have more impact if it hooks your Audience’s senses Strong visuals, are An obvious way to do this, Use pictures and articles As much as possible And of course you can use Words to set the stage of who, what where, when And why You can even Ask a question Stories are the lifeblood Of your social media presence – And you have great stories – Don’t spend forever perfecting Something before you share it Because remember It’s your brand, which means that it’s The perfect place for you to share Your stories [ gentle pop music ], The place where You share your stories and interact with Friends and potential customers is your platform.
Facebook, Pinterest Instagram and WeChat are just a few of the many social media platforms. Out there It can be overwhelming To try and have a presence on all of them: So just choose one or two to get really good at. Where are your Potential customers most likely to be Spending their time, The answer to that question is a great indicator. Of which platforms to focus on, Let’s say you’re, Really into skin care, and you love Celavive, Here’s how you might Tell stories about that on different platforms On Instagram.
You could share an epic picture. Of you wearing a mask On Twitter, you could Kick off a conversation about using masks. With a funny note On YouTube: You might upload how-to articles or testimonials That show off the results On LinkedIn. You could Tout your skills as an expert in skin care and invite other pros To join your team On Facebook, you can Do any of these things as long they’re, consistent With your brand, As you dig deeper into your preferred, Social media platforms, you’ll discover That each has special tools: That can benefit you.
For example, Facebook offers A powerful suite of tools that tell You about your audience and let you advertise Directly to specific groups: Twitter’s hashtags are A quick and easy way to join conversations. About common topics, Instagram stories, Engage audiences in fun, visual experiences like photos and articles of you, At a USANA event, Your social media platform, Is the free tool that can connect you To an almost unlimited number of people who can Benefit from your stories, It’s the tool that makes Sharing and networking so easy, which is the heart Of direct selling And the best thing For your customers, a life-changing Product purchase is literally a couple clicks.
Away from your platform, [ upbeat electronic music ], So you’ve Created a personal brand, You know how To tell stories You’ve picked A social media platform Now it’s time to engage Engaging on social media is strategically telling stories. And interacting with others in way that Builds your audience and adds value to their lives. What does all that mean? It means that you can Post your stories consistently keep them relevant.
Have conversations and extend invitations? At the right times, This is the foundation For building trust and winning customers online, because people buy From people they trust, But here’s the rule For every seven posts, two of them should be Your own content – These are your own Pictures articles and words, Four of them should be reposts. Of third-party content, These are Other people’s stories that you link copy or paste You credit them and say Why it’s relevant to you? One of them should focus on A USANA product Share experiences And benefits –, of course, keeping in line With USANA’s ethics guidelines, You can add beautiful pictures.
From Share USANA or snap a photo of your own When interest is high share the new Shopping cart, selling, link, That’s the seven-post rule, Two plus four plus one. It’s a winning formula that Will add value and build trust? Get yourself on a schedule. You don’t need to Create your content, just before you share it, You could create all your Stories one day each week and then plan out when to post Engagement happens when people respond to your post and you respond back, They might even share Your story with their audience # organicgrowth, Spread the love and engage with Other people’s stories Be your awesome self.
And have fun Consistency, not the amount Of time you spend is key, There’s no reason: social media Needs to take over your life, Finally analyze the success of your engagement. On social media Ask yourself What kind of stories seem to be Attracting the most interest, What time of day Works best for your audience. Are you being Consistent with your brand, What social Media tips and tricks, can you learn from others What specific goals Could you set to increase engagement, Next month, As with anything In your USANA business it will take consistent effort.
And a little trial and error to maximize your time. On social media, But soon you can be regularly Strategically engaging with many people who are In search of the USANA lifestyle, You have to offer Imagine trying to build a USANA business. Without a phone Today, social media Is just as important People of all ages? From all walks of life are finding huge success with the four pillars: Of social media brand stories, Platform engagement Now that you’ve readed This article read it again, There’s a lot of info here and it will help you to dive in and become a social media pro Soon it will be a natural part.
Of your business and an authentic expression, Of you, You will add, Value to many lives and to your USANA business # LiveUSANA; [ rousing electronic music ]
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We have created an appointment and we have customized your friends. Children dates. Next thing you need to do is sync with other calendars: let’s go ahead and the calendar I am using. Instead, Google Calendar. Okay, if you have iCloud outlook, office365 or outlooks change outlook on one way subscription on whatever, then you can, you can do that.
For me, I’m going to guess sync with the Google Calendar, and here we go okay, I’m going to sign up with better color file. Okay, we allow acuity to check these things and it is successfully authenticated with Google and me. Appointments will be instantly added to well. Canada, they want events from Google to block of time of your calendar check, enable blocking of activities in activity below when Tensei to also have events in google block of time on your activity.
Calendar okay. So what this means is that, if you have appointments in Google Calendar, then they will automatically block blocks of time in acuity. So if you have something in Google Calendar that doesn’t collide with, we can happen that, if you previously yeah okay so reminder about before appointments. Okay: okay: let’s go first things. First, we will check this, enable booking blocking of times in acuity from beta quatrefoil and also blocks off from the entities that least wanted to have we don’t have any other ones? Okay, so we’ll make this okay and I would like to be reminded before the moment.
So what can we do set minder, for I would like to be reminded one day before 10 departments. Okay, oh let’s say one hour. Let’s say: 60 minutes, we save settings, and here we go, we have completed. We have completed all these basic elements in the setting up a QT scheduling, okay, I am Rafael cow from true guru, celebrity calm and these are the basic settings and we could go ahead and set some things, but this would be in pain, advanced tutorials, okay.
For years now, if you have any question, please contact us via Facebook or write to us and we will be happy to to help you again. Rafael Caro from true color, celebrity dot-com, and I will see you in the next article bye,
We have a bunch of Viking discs. All the way from Finland huge shout out to Viking discs for sending us these discs to review. If you haven’t seen our first Viking discs review, make sure you check it out. We did a giveaway on five different discs.
One was the room which we do have, but it’s in a different plastic, so we’re excited to throw it in a different plastic. This particular review is for the barbarian. It is a stable fairway driver. In addition to these being review, articles they’re also giveaway articles. We are going to give away all four of these discs, so if you’re interested in winning a Viking disk make sure you stay tuned to the end of the review to find out how thanks for reading, and as always, please click like subscribe comment share this article With your friends and help promote disc golf in your area thanks, I thought mine was like.
Oh, this is a viking barbarian who is a 75202 stable fire way driver. It is at 173 to 175, and I love this thing I didn’t. I don’t think I ever threw it back in, but I flicked with it a couple times. It holds any line you put on it. It feels really good, just like the rest of it took a lot of beating abuse, and you know you don’t see nothing on this thing, so Viking guys so even while they got it going up with some good discs, great reviews today, barbarian barbarian.
It’s really really good. This really feels dependable, pretty much the same you’re, getting the same, throw out of every time. You can get some pretty good distance on it for a fairway driver. I would definitely better, no doubt definitely baby. I love this plastic. I love the way all the Viking discs feel, but this one definitely will go my bag. It’s my barbarian from Viking disks. It’s a great, stable driver.
It’s 173, very consistent plastic is awesome. Barbarian um, it’s good disc! I, like it’s very stable boy, it’s very stable. For me, I mean it’s 7-7 speed. It reminds me of an escape from dynamic. That’s the same to me, but great plastic, like we’ve, talked about in other discs, this disc, because maybe one little issue, but it’s a great disc. I love the way it feels even when wet so anyway. Here’s my review of the barbarian from Viking discs.
This is the storm plastic, it’s kind of like a champion style plastic. As you can see it’s transparent there. You can see through it very durable plastic, just like all the other plastics a little bit domi, but not too much it’s a good fairway. It’s got a lot of glad. I was able to get this thing out far some of my distance drivers – and I was really surprised by that. So a lot of glide on it it’s over stable.
I would compare it to maybe something like a VP crave or axiom crave or MVP vote. Just a good oversample fairway driver very versatile, disc, so great disc, from backings get yourself one. Okay, everybody! That’s it for the review. Once again, I want to give a huge thank you to Viking discs for sending us these discs. We can’t thank you enough for sending these to us. Sorry. It took us so long to get to these reviews, but the weather and our schedules have kept us from doing it.
So huge. Thank you to you for sending us all four of these discs. If you want to enter to win this barbarian, make sure you comment down below and number 1 through 100 and we’ll use random.Org to select the winner, make sure you, like the article and subscribe to us in the Viking disks youtube blog. If you don’t have a youtube, do the same thing on facebook, where we share the post with this article? What you want to do is comment 1 through 100, in the comment section where we share this article, make sure you like the Viking disk, Facebook page and the beauty GC facing page and make sure you like the post.
As always, I want to ask that you, please click like subscribe comment share this article with your friends and help promote disc golf in your area, thanks for reading whatsoever. Make sure it’s not as over hey thanks for telling me. Why are you three Thanks barbarian? I wasn’t recording music, oh it’s my father, yeah barbarian. You feel like a barbarian earlier you through it like a barbarian nice like look at that good, nothing on it.
I’ve got the barbarian barbarian. I tell the guys throw this fair way further than I throw my MVP together. I’ll switch my entire bag to Viking disks. Oh my god, vanilla he’s my barbarian from Viking disks barbarian just it’s stable for me. I, like it it’s stable for me. That’s very unstable, unstable there’s, a booty there’s booty anyway, it’s very stable. I, like the biscuit, reminds me even an escape, but that I made disks but great disk from Vikings.
Get yourself one wait. I got to do that again. I said Vikings.
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You later made in Stuttgart, that’s one and we as the Manheim university live. We live in mountain expanded by the DFG, determine Research Foundation, and we are now in the second funding phase in phase, so just that we are on the same level. Maybe, let’s start with some easy stuff research data? Well, that’s just some raw data. Imagine some numbers! You have measured. You have made some experiments and you measuring that, and that will be kind of in maybe an intermediate step in your research process and your then heading for the publication, where you do some nice analysis.
This would be the first possibility, but you can also kind of take research data from a data provider or from some a visit official statistics like four countries. There are a lot of data are available, also for other organization or stuff like that, or you can just take the research data from your colleague, given that he or she shares it with you or maybe has even published it. So if you’re using some other work.
Other scholarly works. Well then you have to cite it and the citation is just some more formal, structured reference to another soft gallery work. Data citation is then kind of this thing if the scullery were his research data. So let’s start maybe Ben. Does this data citation? Actually started, I have here a timeline, I think we have seen at least some of the date so more or less already and first question.
I would like to ask: when was the first structured data citation used in a publication? So I claim maybe around the year 2000, if you have any proof or more hints, just send it as we are interested kind of to find out, maybe a more accurate date next question. Well, when was the first unstructured reference to research data used in a publication, and here we say well that’s 1609 or before – and the proof just follows here – is one of the first unstructured data citations, it’s a paper or a book actually by Kepler.
So he’s the author and title well actually the whole stuff here above that’s the title: if you translate it into English, it says new astronomy based open courses or celestial physics treated by means of commentaries on the motions of the stars from the observations of two jabrai. So we see here he mentions this observation, his research data from teacher Bryce, so he cites that he does some data citation kind of.
How does he do that? Well, just by well a little bit above. Should it be from the observation of teacher Bryce? Oh that’s. Just the sentences here part of the title, which is the suggestion that these or the data citation kinda well, that was a long time ago, and actually now we have some data citations principles. So this are the eight data citation principles. First, one is well it’s just important, it’s actually as important as other citations, so you should too kind of the same thing as you’re doing for other citations, and you should make it easy or facilitates to give credit and attribution to the authors or to the contributors Of this research data, you should evidence, so you should do data citations whenever you’re using some research data.
You should cite them also as a citation, a unique identifications and global identifiers, for example, access. How can you access the research data, persistence and two more currently, there are hundred actually exactly one hundred institutional supporters. This means, if your institution want to become one hundred and first you have maybe to hurry up a little bit. There are some data, centers publishers and societies, also some library societies are around among them and some others supporters.
Well, that was the principal kind of house kind of in the practice. How does a data citation look? Well here? Is one format suggested by data site. It’s just kind of informant. You can use. You start with the creator than the publication year. In parentheses, column, title point version, point, publisher, point, resource type point identified, so not so seeing fancy in there. There is an example. You can maybe move around a little bit and another order publication year, maybe in the end or some other rules about the separation stuff like that, so that’s normal, seeing what citation styles actually are forcing you to do, and actually there are also some other well-known citation.
Styles, like API, who already has a data citation guidelines, included some other examples I have here also from the NLM or the Chicago Manual, have at least four databases. They are talking about internal some journals. Diocese wells are listed here, but actually in practice the people – they are still doing the same thing as 400 years ago, namely they are citing or references the research data in the text, just by mentioning some words.
So, for example, the first one is the caption oven table and somewhere there’s a reference to the research data. Second one is well, it just mentioned the igloo study and if you read a little bit around you see there should be some connection to reading literacy. Maybe not the first thing with men, you see you come to mind mind if you see igloo, and this third example also it can be scattered around in the text, as here with diverter years, are not in the same place and some other words in between.
Maybe so, how do you process this? How you can find now the research data? What would be the steps you need? Well, there are different steps you have to perform now. Actually, the first one we have just done, namely the detection of data citation in the running full text. Second, one is well, you have to resolve and normalize kind of the data citations. So, for example, the igloo that stands for the German internet, Sonali grown true lazy into zoo, ok and the this sir, that’s kind of the abbreviation for the socio-economic panel or also in German, the socio-economic panel, and you can even write that differently.
So there are different possibilities or variants here. Next thing is the unique identify the data citations. Actually, there was an igloo study in 2001. There was an other one in 2006 and there was one in 2011, which one was referenced in the paper before and last step kind of find actually now really decided research data, so you actually or after some URL or maybe then just the location and well.
This steps they are kind of annoying. You don’t want to spend a lot of time, and actually you don’t maybe not no time at all, just see it, maybe even in the beginning, that would be nice. So the question is here: is it possible that we can some of these steps out alive? Maybe some tools, some algorithm via work – can help us here and that’s exactly the goal or one of the goal for the info lace project automating these processing steps.
So this means automatically unraveling hidden references in the running text to research data into structured data citations with you our eyes, and this all should happen in a flexible, long-term, sustainable infrastructure. So here’s an overall view about the project. So, as always, we need some data, like the full text, metadata stuff, like that from research, data from publications and then our other ratings.
They can work on that they are relying on door. There are some data mining algorithms and they are using some bootstrapping strategies and some other stuff like there. We will not call will not speak much more about the algorithms, but focus on the technical architecture where they are actually in, and the technical architecture relies on linked open data and will provide some rest who AP is in between.
There is kind of some abstract, modeling stuff, some structures and antiques, which kind of connects. Also these algorithms and technical architecture – and you can get out things are out of it. So there is an integration. We are trying to integrate it in as much as possible, and maybe you see that here better, so as the end user. Well, you can, for example, search in a discovery system. Then you’re receiving some publication according to yours, wizard to your search and then it would be nice to see on what data, whether they’re this publication, relying on or if you go the other way.
If you’re searching in a data repository finding some research data, it would actually be nice to see which publication were built on top of this research data. So we need some in length linking stuff in between them. However, the users they are not only searching in discovery systems and data repository, but they are also searching in other stuff, which I should mention in a minute. First, this there is also an in question here: how actually two best incorporate data connections into library, catalog? That question comes from Horizon with court 1914 Library Edition, so you search or use the search also somewhere else, mainly, for example, in google scholar, or they can maybe search on the colonel website or wherever actually somewhere in the web.
They can make in search, and so actually it’s also a good question to ask here where and how is the integration of data citation for our users, users most useful, so we see here actually there’s a lot of stuff of different systems. We would like to cover in this integration and there who really need a really flexible infrastructure which allows us to do that and that’s the next. What we want to show you all right, so we’ve just seen that there are various agents involved or possibly involved with with the results of our of our project, and this is a like a 10,000 view, a view of our architecture.
We have an internal API which does all the heavy lifting, that’s all it takes extraction and so on that’s written in Java on, and it should be to be mostly self-contained servers. On the other hand, we have our public API that should be it’s flexible as possible. Should support as many different see realizations and data formats as possible and allow a data model to be as complex as needed, but still be really fast, so speed speed is of the essence for us and that’s why we relate on some some principles when we started Designing this this whole architecture.
The main thing should be that the API usability is more important than then expressivity of all parts of the model. So we want to support it at the at the right places, but in general the API should be easy to maintain easy to consume for for possible well developers, and it would be possible to understand the data model. So we try to postpone the making making the data model extremely complicated part to later and start with something simple.
Of course it should be restful ish. Also, not all the aspects of restful architecture are followed closely for Orthodox league, but still its protocol independent. So we can reproduce every everything on a local client without HTTP. That’s really important, because it has to be fast as we said, and we decided to use adjacent store versus a triple store, because it’s really fast. It has native water lists or arrays, which everyone who has developed the RDF software knows is a real pain with RDF, and it has a deterministic structure again, which RDF has not, and that makes it easy to use it for closed work validation, which is really important For us, so in general we started out with keeping it simple and that’s also understandable if we look at the main operations input in fullest at the moment.
There’s this bootstrapping part that we try to learn from a simple seat. Word new patterns to find data set references as Phillip show before and there’s the multiple levels of recursion involved and it’s an iterative process and it’s really tough on cpu and on ram. So here speed is much more important than expressivity. That’s for text extraction, so extracting text from PDF, well, which we do a lot and for applying patterns that we found using this bootstrapping process to to text files.
Again, these must be really fast and there shouldn’t be anything anytime. We lost with a civilization or or description or complicated data structure problems now for the data set resolution. That’s that’s the part about. If we have some string like it so ep, what does that refer? To which databases must we must be searched? How do we rank these? These results? How can we automate the intuition that people put into resolving these data set resolutions, and here the expressivity is much more important than speed, because we won perfect results.
So I I still think that the modeling has its married and it’s important for us. For example, data set granularity. So if someone refers to SOE p, does he mean the whole panel, the whole survey every every year or just a single year or that’s one aspect? Then there are data set references, data set references which cannot be automatically resolved without context like the people right as the results of our study shows – and we know we have to know who are those people and with what’s the context.
Where did we get this from or something like page 15 of the verb panel, which we don’t know what? It is because we can’t find it anywhere, but we still want to find one to a state that we found somewhere that someone references, something that’s called the door panel, also for for doing like a biometric analysis or graphing. The relationships of the entities in our in our data store. We also want to have the possibility to model this deeply and also for for mining the provenance of the things in our data store.
It would be really helpful to understand it as a set of statements. Instead of the set of documents, so the question is: how do we get the best of both this world of the modeling and of keeping it simple and to show your dad I’ll, just briefly explain or architecture? So we have an HTTP server which which handles the API calls, which has a rdf json-ld content negotiating middle mayor, and we have a MongoDB storage because that’s really easy to set up and easy to deploy and fast we’re using the Mongoose document with a and document Mapper to to make it a bit easier to to work in code and then we have mapping tool that will map between the mongoose imam and end and the incoming data.
So for once this handles are the f requests. It handles a request for our schema, but it also handles the RESTful API requests and exposes our data model in different in different civilizations and thought. That’s all controlled by something we call the teasing. And if you are asking yourself what this spidery thing in the middle is with the arrows to everything else, I will explain that now so T Sigma is our staff develop format it’s based on, but it’s just json-ld with a bit of a different syntax, more oriented Towards turtle, because that’s easier to read and easier to write, and in this we keep all all the different aspects we keep the descriptive part.
We keep the database schema part and also the presentation part. So these are the parts that describe the rdf semantics of our data model. We have a class execution with two properties block and algorithm, which I described in a context. So it’s we happily stole that from json-ld. Then we have the database schema part. So there’s a collection, execution and the property algorithm and they are the algorithm – may be required or should be indexed and so on and ask me this is just just an example.
This one shouldn’t be displayed in the API front end so yeah we’re mixing we’re mixing different levels, but we’re keep them all in one place which makes it really easy to to adapt and to to fix things. So one schema to rule them all. That’s our general idea from this one file. We generate our ontology, we generate our REST, API, endpoints and the documentation for them. We regenerate our database schema and the indexes that make this database fast and a date, a model explorer which allows us to to get a better understanding of how the syrups and now, let’s hope that it works the joy of live demos, alright.
So what we see here are the the aspects of our data model. I won’t dive into that. Much detail just want to say that execution is the most important thing because we are doing heavily algorithmic stuff here, but we also have links between entities, for example and patterns, and if I open one of these, I see that the context aspect is always the RTF Part and I can just open all the RDF descriptions right so so here that’s that’s now we’re on the on the RDF level, but we could also check out the database level and to see, for example, to find out by some some queries really.
So maybe some some field isn’t indexed and we can always jump into the real rdf description of some class, for example, here a search query described as a turtle in this case could also be. I find it always helpful to look at it in json-ld, because that’s really tours or anything else or I could even go crazy and look at some visualization right. So that’s the data model part. Let’s look at what we can do with that.
So I just showed that in the demo brook that’s nice right, so I jump right into it. We have our API exposed using the swagger interface or all the things rest addy, something something are generated from that file. We can do all the HTTP verbs that are relevant for s get post and so on, but what I want to show you is our simplified api calls to execute something, and what I want to execute is a short version of that learning algorithm I just copy It and paste it so just really quickly.
What i’m doing here is i’m executing this frequency based bootstrapping algorithm for all the files that were attacked with this particular tag, and I start with the seed elbows. So I know that Ibis is the data set reference and I want to find out what can be used from justice, information and a lot of files. So let’s try it out. Okay, things posted and I get a response, also in the location, header and now it has started an execution.
That’s running a synchronously on the server. I open that up and I get again the trip of you. So I could look at this, but we have a bit of a nicer interface, so we see the algorithm is at fifty percent. Just have to hit f5 a few times. Why did runs? I can just show you. These are all the the well the not insurance that you can configure for an algorithm and, let’s see if you finished yes, he finished right, so he has generated a lot of patterns.
Oops. All these patterns are, of course, the referenceable resources generated a lot of textual references, so these are the things like it’s open one and maybe in turtle. These are the extracted elements of the of the text, so Birds left off of the thing we found and so on, and the pattern stable pattern as well, which are just fancy friends. Just a fancy word for regular expression and everything can be tagged and that’s how we organize our stuff, because that proved to be really fast and simple.
And now that we’ve learned something: let’s apply this to a PDF file. So for that, we’ve written a small JavaScript library which is really thin. Just that’s what what I just showed you and I will choose a fire, choose two files and we’ll try to analyze them and what had happened? What happens now? Is he uploads those files to our store? He extracts the text from the PDF files and now he tries to apply patterns or patterns from a surgeon with a certain tag and that I just created to to those text, files and yeah.
There’s a there’s a kind of funny buck where it just jumps around. But let’s read it in the again the drip of you and jump into the mind of you. Where does the same thing, but he has already found a lot of patterns right and, and he has found some links, so let’s open one of those. We see this as a link. Again, these things are referenceable and the entities from which they link, into which tailing, in this case, from a publication and to a data set, are referenceable as well.
It’s just a little thing that they are not turned into links in this interface, but still it should be d referenceable, okay, and we see that it he has. He has found a reference from this publication, that’s referenced by this entity to something that’s called anomie elbows. Don’t worry no, but that’s the DOI of the theme, so we’ve gone the full way and yeah. So that’s that’s it. If you have any questions, feel free to ask them get in touch with us.
If you have any data that you want to run through this yeah and try it out, it’s well, it’s kind of not that stable but or rapid in rapid development, depending on how you look at it. Thank you very much.
There are always positives and negatives surrounding franchising, and that’s really at the heart of what I want to get to. But I wanted to start off with a little bit about you and your own words. You know I do the bio when we start the interview, but I always like to these things that the guests knows that I don’t know.
So, let’s start with a little bit about your background. You know you mentioned Wall Street, you mentioned being a franchise owner. How did how did how did what’s the story behind becoming what you are today great Paul thanks for having me, I am really excited. You know. As far as the history goes, I’m a first generation my parents were born in Italy and I’ve always aspired to be a business owner.
My parents owned the restaurant for over 40 years. I had worked in that restaurant and parents always said you know what you need to get a college education. So I pursued my undergrad and eventually my graduate degree worked for some of the larger companies out there, such as UPS and JP Morgan and after experiencing corporate America realizing the industry was great. I learned a lot in financial service.
It just wasn’t the best match. For me, it was, I felt like it was more of a number than that anything else. So, after my you know being in Wall Street learning about investments, I decided to go to business ownership. So I took a look at some existing businesses for sale in my area and I decided also to take a look at franchises and since they had such a great proven system, I didn’t have to kind of recreate the wheel and put some information online and a Bluebird, not a franchise consultant almost 15 years ago, had contacted me and we went through the process took.
I would say about almost a year at most to do my due diligence since I was working going, back-and-forth commuting to New York City and after my due diligence, I decided on a franchise here and it’s been great. It’s been 13 years of business ownership and the part I kind of make everyone laugh about is the day after purchasing the franchise I kind of went back to the consultants said. You know what I really enjoy the process.
How do i? How do I become a franchise consultant and he had a kind of a you know. Excuse me a chuckle and said you know it. We could definitely explore that opportunity down the road, but you know run the business for a while learn about business ownership firsthand, and we can explore that opportunity down the road and sure enough that was in 2007. I purchased. My first of many franchises leads us to today and now a franchise consultant so know took a little you know took, took a while definitely gained a better appreciation of what a consultant does.
But I definitely love what I’m doing and I’m here to help in any way possible. I’m glad you did I’m glad you started off that way. Giuseppe and the reason is, I think, a lot of entrepreneurs. I’ve certainly been guilty of this. I share this with you know, with with my clients and people that I work with, there’s just really no shortcut if you’re going to be in the consulting, if you’re going to be in any kind of thought, leadership position, there’s no shortcut around the hard work that You have to go through to have the expertise in the first place and I think a lot of people really want to skirt that.
Somehow, and and that’s one of the reasons I don’t claim – you know the title of business coach or something like that, because I don’t feel like that’s – that’s really something that I can legitimately say. Oh, I’ve run a business, you know for X amount of years and and that kind of thing, so I’m really glad you put it that way, because it’s a great it’s a great starting point, particularly if we’re going to talk about people who are you know, maybe On the fence about jumping into business ownership, you know, but but so I actually do want to drill on that a little bit, and that is to say, if you knew, if you, if France, I his ownership, was your first experience in business ownership.
What was the, what was it like to to springboard from that into the understanding you have now I mean: how long did it take you to become comfortable as a business owner? That’s a great question, so I helped to manage my my family’s restaurant, so that was so. You had some experiences there with managing people hiring firing dealing with financials so with the the franchise. I was involved in her that a few are I was involved in.
It took a little bit of an adjustment period to you know. Now, I’m investing my own money. This is my. This is my sole income going forward, so there was a few month adjustment of just trying to figure it all out. Luckily I was with a great franchise system, so everything was put in place. It was a newer company, so we were at the time developing new new ways of streamlining the process from billing to taking care of customer.
Maybe that wasn’t fully satisfied. So you know I come from an environment of much larger companies where you’re giving a smaller task. They’re saying, okay: this is what you’re going to do every day, you’re going to sell financial service products to this part of the country, whereas now you’re, you become a jack-of-all-trades, and I took me, I think it took me a little bit longer because I wanted to Be an expert in all areas I wanted to.
You know the accounting I’ve done accounting before this was a little bit different, so I wanted to explore every opportunity. I wanted to go out and work with some of the other franchises since I was a master franchisee. So I got some other franchisees in our territory, so my approach was very hands-on because I wanted to know the business inside out. I think it gave me a better appreciation of the overall business and really helped me to grow the business and to put people in place that could run the other business on a day-to-day mmm-hmm.
So then this goes over over about a period of 12 years. Would you say about maybe halfway through that finally had all settled in and you were just operating like a well-oiled machine, or did it come sooner or later than that it took several years? I don’t remember the exact year where we hired a general manager to take over the business, but for me it wasn’t that the systems were in place. It was more of a trust factor.
You know hiring finding that right person, you know, we’ve had management, asked to find someone that could manage the entire business and not just one part of the business. So it took a few years once we found that that person, that person actually was hired as a sales rep for our company and after speaking with them and knowing his background, had a lot of management, experience and sure enough.
A couple months later, we ended up hiring him as a a general managers to run the the entire business. I was still involved, but I had him dealing with a lot of the day-to-day questions and counting that that comes up. You know I like this just sends me off on a on a complete tangent, but it it’s funny. You should mention that, because recently, on a personal note, I’ve been exploring the concept of manage of stewardship and management versus ownership as part of my spiritual life, and I and I just you know, I really, I really think in view of what I read every day.
I think good managers have got to be harder to find than good owners. Would you would you agree with that as a sort of a rhetorical statement, not altogether true, but you know true a lot of the time good managers so hard to find somebody who doesn’t own the what you what you put them in charge of but handles it Like they do, I agree with that, because you’re looking so with the manager you’re looking for someone to run the day-to-day business, there’s that rust factor, you know, there’s no black and white.
This is just your role. You’re just handling one thing: you’re handling multiple things, and you know I was part of a smaller company that was growing, so you have to learning into that right. It’s not just this is the way it’s going to be every day is, is you’re going to start out here? Have your calendar filled and then end up at point. You know at point Z, will say from A to Z and today: you’ll have your your day plan that and then something will come up, and so you have to kind of adapt and say: okay, I’m going to I’m going to reschedule my day or maybe push My sales meetings to later in the afternoon just to address a customer that has a concern, but, yes, I would agree hundred percent, it’s the management or even stepping back employees.
Finding good quality employees is crucial to your business. There are some very strong franchises out there and, at the end of the day, some some are going to be more involved to help you find those key employees and some are just going to more or less give you a job description that you should use to Find those employees, but the employees, the the management extremely important, not every owner – is going to run the business the same way.
Some well-managed managers, you know more of a semi absentee ownership and some are going to be involved in the day-to-day and just delegate certain tasks to certain people, but extremely difficult to find good quality employees – and you know when you find them hold on to them, make Sure that happy take care of them and so that they stay, and you know at the end of the day you want. You want those employees as you grow, to bring people and just like themselves kind of like a franchise company.
They find a really good franchisee. They wan na they kind of want to in a way, I jokingly, say, clone you and find laws apply themselves yeah, yes, yeah. I want my employees to you, know, attract and bring people just like them, so makes my life a lot easier and just makes for a great overall working environment. Well – and that goes back to the whole – and I I’ve got it the questions gadget we will, but this just brings up a fascinating point.
I’ve had this discussion with a couple of the previous guests, and that is that the friend of mine Ron, Karrueche who’s, a consultant here in the Seattle area, said you know everything you do in your business has to further the vision and the the unique value that You bring to the marketplace and, if you’re not scaling off of that you’re not going to scale, and I think that I think that’s what you’re getting at there.
The franchise is looking to clone themselves because they’ve got a successful starting set of principles, visions, values whatever their and then they look for people who want to replicate that and right down to the lowest level employee. A good manager is going to do the same thing. So great way of putting it absolutely so I’ll get to the next question now now that weird now that we’ve we’ve we’ve tackled your intro and mined it for gold, and it’s been good – it’s been great so far a vague perception I would have my you know.
I think I mentioned to my dad was once in a franchise group. It was in Southern California, it stood up for a little while and then collapsed, and the CEO who was also the the majority owner was a great. I mean just a fantastic salesperson, so he could sit down a business owner or somebody of some degree of means who could invest in a franchise and he could just take a talk him into it. You know he could get them and he could transfer that enthusiasm.
So well that they would say you know this. This looks like the way forward, but it was the Peter Principle. The classic you know the guy should not. The guy should have been in charge of acquiring new accounts. He should not have been in charge of running the company, but he was the majority shareholder. So who was going to stop him now? Would you I mean? I don’t know that you pay attention to this, but would you say there’s a lawful lot of people in your industry kind of like in any other industry, where it’s it’s too much push and make the sale and get to the deal and all that and not Enough thinking it through and actually identifying, is this the right fit? Would you say that’s common in your industry as well? You know, I’m sure you know, as with any industry, you’re going to come across, that you know a lot of people looking to own a franchise.
They get excited, they get excited about a product, so sometimes it’s not even the sales force they’re just sold because they had a sandwich or a slice of pizza at a certain franchise, and that’s that’s the franchise they want. So the way I would answer that is, you know when you’re dealing with people sure I’m sure it happen. But ultimately I think I see from the candidates and people I’ve worked with and just friends and family.
You know throughout the years as people get excited and they invest or purchase a franchise for the wrong reason is okay. I can. I can even take a step a step further. So when you’re Frank choices is I’m an independent consultant with Fran choice, they don’t run since 2000, one of the innovators and what we do. We have 70 consultants total that that work for work with Fran choice, Fran choice. Our back office will actually bet that you know there’s over 3,000 franchise companies and we worked with less than 200 companies out there and why we do that is our franchise.
We’ll take a look and make sure that the companies are stable, that they’re growing, that they have great validation. You know they don’t want fly-by-night companies that just started. You know the put together at the franchise disclosure document in contract two weeks prior times. They definitely like to bet and make sure they’re dealing with some solid companies, and the reason I bring that up is not every franchisee is, is equal right? It’s not it’s not created exactly the same.
So there’s. Definitely some really good things that a lot of the franchise companies have put together, but ultimately, as a investor in a franchise, you want to make sure that fit is a good fit for you. So you are at the end of they. After working with someone like myself, I’m going to put you directly in touch with a franchise company, so you’ll be a with their franchise development person, their VP of franchising, and they will.
It’s almost like, like a two-way street. They’ll they’ll do a little bit of an interview figure out if you’re a good fit for the company, but you’ll also be interviewing that see if it sounds like a good fit. So, there’s a lot of a lot of things that that come into play, and I know I’m jumping around a little bit but kind of it’s the long answer, but it’ll cover all aspects through you, I mean when you work with someone like myself with a franchise Consultant and the reason I work with a consultant is you know we don’t I almost don’t even care about the actual franchise itself.
We kind of put that on the back burner. I want to learn about you. I want to figure out Paul, you know Paul. Are you a you good match for owning a business in general and you’ll say? Well, what do you you know? What do you mean could match them? I’m contacting you about a franchise or a small business and I’ll say well, a lot of people will get into it for the wrong reasons. Moon, you know they they’ll lose their job, they were, they were downsized.
You know the company’s going through a merger which, unfortunately, I’m coming to they’re three community. Last three companies prior being a business owner. I went through a merger, so so they’ll they’ll dive into it thinking the grass is, the grass is greener and I’ll push back a little bit and say the grass isn’t always greener. It’s not a good fit for you, let’s figure out if you’re doing it for the right reason, so we’re having a one to two hour conversations before the any mention of franchise.
More of learning about yourself learning about goals, activities hobbies any anything, you’re interested in figuring at the peace of being a good fit for business ownership, and once we get past that you know a so we’re working together, I can’t work with everyone right if they’re, if They’re not what I mean by that is, if they’re, maybe not the best fit for business ownership, I’ll give them my reasoning.
What we’ll talk it through? Sometimes maybe I misunderstood something, maybe maybe we we had kind of a aha moment as I call it and I’ll stay in touch with them. You know and say you know, maybe things will change, maybe give it a little bit more time. Give it a little bit more thought and maybe we’ll talk in six months to a year, so we have those conversations I’ll do I’ll put together a monthly newsletter that I’ll send out monthly or quarterly so I’ll.
Get that for me and then I’ll hear back from them down the road for the people that I feel are a good fit and we’re in agreeance, and we move forward we’ll sit down in and once again, not look not actually looking at a franchise say like An actual name brand well we’ll sit back and say what are you looking for, so we’ll look at attributes and characteristics which are how many do you want to work seven days a week, if you want to when you wake up in the morning view vision yourself Getting dressed and putting a key in that door and open up a location, maybe in a shopping, mall or office.
Where are you more inclined to stay in your pajamas and and go onto your laptop every day and not have to leave the house so we’ll go through multiple characteristics and only after figuring out those characteristics? I create a fully customized model. You know from my from my experience from our conversations, whet went and I’ll send them their model and say this is your ideal franchise model what it should look like from there? We would make some recommendations, typically to or through franchise recommendations.
I’m going to. We don’t even get into brands or discuss that until or just even you know, we don’t even talk about. Is food the best fit for me or fitness, we’ll figure out that model and really hone in on what you know, what type of business you’re looking at and then we’ll figure out through my research and due diligence? What are those brands that best fit that model? And you know with that being said: the behind the scenes stuff is also let us you know, we may find a brand that fits your model to a tee, but you live in Georgia and the whole state of Georgia is sold out.
So we’ll have to go to plan B and maybe look at another concept. That’s in a similar industry and or mention are you available? Are you open to possibly moving to the next state or the next city, or you know, whatever territory, we’re taking a look at so there’s a lot of back and research that we’re doing to make sure find not only the right fit for you, but also is There, a territory and availability in your market – hmm fascinating.
So so it sounds like to me, on average at least that falling in love with a certain brands, product or service is not the best reason to look at going into franchising, going in well being a franchise owner right, you’re, better off remaining just a happy loyal Customer maybe getting a job with the franchise but not owning it yourself, necessarily well what 100 % thought you know from experience, you’ll see people that maybe they had a specific brand in mind and it just happens to work out.
You know we’re not saying it’s it’ll. Never work, never yeah yeah, but it’s you know tough talking to some under some other people in the industry. It’s one of the biggest pitfalls for failure. You know people will just be so in love with the product, and I said you could be in love with a product, but not after she owned that restaurant or owned that whatever product or service the business is in so yes, I highly recommend you know being Open kind of starting clear, we call it a clean slate in our industry and just keeping an open mind.
I asked that as a favor, that’s one of the first things we talk about and if there is a particular brand that you just love and really want to consider we’ll put that aside and we’ll definitely bring that up and see how it falls into the model. Because it may just be, it may end up being a perfect fit for them, yeah yeah! No, I like that. I mean it’s so um not so long ago. I had this wonderful physical transformation and lost a whole bunch of body, fat and weight, and now I’m on the Saturday I’m competing for the first time in men’s physique and all along a lot of people have told me.
Well, you should start, you know your own training business. You know you should start your own fitness consulting her and I’m like. Oh hell, no, because I already know right III know from just anybody that I meet people I network with people. I talked to that. I am singularly driven the way you know like I mean you cannot keep me out of the gym and you in and you would have to force-feed me food that is not beneficial to you, know, maintaining low body fat and having an excellent physique, and I like To you know, stand there in a pair of shorts and hit these you know poses that.
Make me look like I’m on the cover of a magazine or something, but most people don’t like that stuff and most people, don’t you know hate going to the gym, love eating food that you know packs on the pounds and are extremely self-conscious and don’t want to Be out there on stage, you know wearing almost nothing and that kind of thing, and so I immediately made the connection and said I this is, this is a passion, but if I go out there and try to spread this, be the Evangel for this, and you Know get other people to do it and and and charge them for it.
I’m going to. I just know enough about the industry and enough about the average New Year’s resolution to say no this. This would this would turn me off of fitness if I turned it into a business, so kind of a similar principle, I’m observing there. Yes, I agree I had am just something probably to know about me. A lot of people don’t know about me in college. You know you start, you know, there’s there’s information overload on the internet and you start hearing people saying follow your passion, you know what do you enjoy doing every day? That’s what you should do and I’m not saying never to follow your passion.
But at the time I was at a big article game as a kid and you work with some nut smaller companies out here in the East Coast and did it for about six months and after six months couldn’t couldn’t stand a articlegame and stepping back and and And now I’m knowing what I know now, this is many many moons ago I turned something I enjoyed upon my downtime that I enjoyed to relax or after work or after after college after classes to a job and it kind of just lost it kind of just Lost lost interest completely, and so I I spin it the other way and say find a find, a business that will give you the freedom to do and follow your passions in your hobby.
So if we can find your business that will free up your nights and weekends and allow you to take a week off every month or every quarter so that you can go to travel over so layer games are to spend extra time at the gym. Why not you don’t have to actually own a business? You know in the fitness industry or in the article game industry, so something I’ve learned the hard way, unfortunately, but definite gain a better appreciation overall.
So yeah definitely now that one absolutely I mean that’s that’s pretty much what Arnold Schwarzenegger did while he was becoming the world famous bodybuilder. Was he had a side business that he ran when he wasn’t in the gym so that he could be in the gym and do all of the things that he did? You know he just he didn’t have to worry about how he was going to pay the bills, because he already had a couple of mail-order businesses that could be done piecemeal and for a couple hours a day.
And so you know he before he even became a silver screen superstar. He was already you know a millionaire plus he had all this prestige from winning all these titles, and that was what he enjoyed doing in life and so for me same thing. One question I wanted to run by you you’ve sort of touched on this already, but I thought of a couple of while I was still in the insurance business. I did. The online surveys for a couple of large corporate household names in insurance.
State Farm was one of them and they rejected me has the right kind of candidate, and I don’t know if state, for if those type of insurance agencies qualify as that quite the same as franchise, but it is practically. It certainly strikes me that way. You know you take on their brand and all their branding and logos and corporate practices, and you know you subject yourself to their corporate governance, but even I mean this was this was a guy with you know, four or five years by that time, experience selling insurance And I’d done very well and you know, would regularly field offers of recruitment, or you know people prospecting me over LinkedIn and that kind of thing.
So I looked back at that, though, and I totally agree with State Farm. I would have made a terrible State Farm agent because I’m I’m a rogue, you know I’m Kirill guerrilla marketer. I don’t do stuff according to their. They have I’ve had enough friends who are State Farm agents to know that they’re there box, so to speak, that you have to fit into would had driven me absolutely berserk. So, together with what we’ve already talked about, do you get? Do you get a fair amount of people who fail to consider the limits they’re going to place on themselves? You know subjecting themselves to creative in functional oversight.
Do you think they’ll do a lot of people that you that you end up talking to leave that out or do they generally come in and they they’re aware of it very good question that all a lot of that information comes out in our consultation, which is Typically, the second call, typically, I like to keep them at an hour and a half to two hours really dig deep to find out about them and then in there you make two two determinations number one is: are they business ownership material? In that you know? Are they just not? Are they doing it for the right reasons and number two is franchising, a good fit so obviously franchising.
I don’t really call it an industry in that it’s a it’s almost, you know jokingly I’ll, say a business in a box. It’s a business that it’s a structure of the system. That’s been proven and created for you, so I tell everyone: if business ownership is the right fit and you want to be in the cleaning business, you can own your start, your own cleaning business or purchase a cleaning franchise. You know so when I ask them, are they if we take a look at a specific franchise and I’ll say these are the services the franchise has to offer you? Okay with that and I’ve had people say, that’s great, that’s I don’t want to do anything more than that and then I’ll have other people say well, I want to branch off and do you know wearing cleaning, but I also since we’re at the office complex.
I also want to do oil changes and detail cars, and and and just things that are just complete outside of what the franchise has to offer. So when people want to add and have a lot of that additional flexibility and be able to offer additional services at any point in time, I may step back and say you know as a franchisee, you need to follow that their system and and sell the product Or sir, is that the franchise has created that you had it messed it in.
If you aren’t planning on doing all these other extra things, maybe we should look outside of franchising and I have a good friend of mine who could be able to help them out outside of the franchising industry. So mmm franchising, isn’t you know we may find that model or the put together that franchise model of franchising may not always be the best fit and you’ll get a lot of that just from what they’re looking for you know another way to approach, it is, if You want it to offer additional services you may want to look into if you have the capital, maybe two different franchises.
One is a mobile service that maybe services your car, the oil changes and detail, I’m just making this up, showing them your second business. Maybe commercial cleaning so that’s also an option, but I I want to be clear that if you’re investing in a commercial cleaning franchise you’re going to be filing that product or service, there’s not much more you’re going to be adding. So some people love the structure in that they can focus on.
You know the four or five revenue streams or versus worrying about how many more to add and some people just want to keep it open and just say I want to sell food. I want to clean, I want to offer tax services, they want to do it all then I’ll, just kind of step back and say: maybe franchise membership may not be the right fit for you. Yeah no yeah and made me think of it used to drive me crazy Liberty, Mutual.
When I worked there, they had their corporate marketing department, you know and everything is sanitized and branded and you can either fit the box. You can’t well. I couldn’t and the funny thing was you know they. I couldn’t get cooperation from their marketing department. It wasn’t that they were telling me. I couldn’t go out and market the way I was marketing. They just told me: you can’t get our branded materials and are in the kind of support you’re looking for in order to do it the way you think it should be done right and I think there’s there’s some degree of shortsightedness to that.
But at the same time you know made it is their company and they’re certainly at liberty to do that and and say you know, you know this is how we’re going to do it, and this is what we believe the marketplace wants and we’re not going to, And we’re going to limit that, and so I think I just think that you know that’s one important thing to consider. What would you tell somebody, though who’s listening to this thinking? Okay? Well, maybe maybe I should start looking into a franchise.
What’s the? What do you recommend people do as preliminary research, maybe even before getting on the phone with you? I do yeah that’s an excellent question so before even speaking with me, because you know – and we can we’ll talk about this in a little bit – but you don’t have to go through a franchise consultant, you can contact the franchise company there right, we’re there and instead Of looking at, as I mentioned, the product or service, so I want to get into the food about money and get into you know.
Tax services, like you just mentioned, do love us a little bit of soul-searching figure out number one. If you can see yourself as a business owner, talk to other business owners, franchise and non franchisee, if you have a friend that maybe owns a specific franchise and have them, you know shadow that would be step number one see if they can see themselves doing the Exact same thing, and it doesn’t matter the actual business, it’s just seeing what that owner does on a day to day basis, buy them dinner, buy them lunch of drinks and shadow them for a day or two a week, and then, once you establish business, ownership sounds Like it may be a good fit figure out what you want that business to look like, and you know, don’t don’t try to figure out what I’m going to make the most money at just figure out.
Okay, these are these are certain things I like. So I always start off with money aside, we’ll just we’ll figure out do I do I want to go to a physical location everyday, or do I want to work at home off a laptop that alone will narrow down your your your search over offer for a Franchise you’re out, as I mentioned before the attributes, do I want to deal with a lot of minimum wage employees and seven days a week, and you know where my business is constantly open and food costs and things like that rising.
You know kind of you see. Food costs go up, it’s kind of like the stock market, they’re going up in demo, and you know when I tell people, does that sound of interest to you and they say no and I said well, I basically just described the restaurant industry, yes and right away. They’re, like that’s a very, very good point and I leave in a Lehman I’ll, even ask them and say: well, you know what is it about a restaurant that you that you enjoy and they’ll say well, there’s a line out the door they have to be killing It and I said well so you’re, basically looking for a product or service and high demand, so we kind of step back and figure out what that line means because if you know there’s certain franchises that will sell their product at cost just to bring people in The door hope it hopefully up selling them a new product or services naming any names, but so so going back figure out if business ownership is right, figuring out what your day looks like you know what you, what you anticipate doing, that they basis if you’re, you Know you can run a franchise and have a manager run it, and if you just love sales, and that’s all you want to do you take over the sales role, you can just show up once a week for an hour and make sure everything is getting done And manage managers, so that’s the part you should really figure out and it doesn’t hurt to go a franchise Expo or a show or go online.
But it’s information overload. I I always say knowledge is not power. It’s it’s applied, applied knowledge. It is truly power and what you do with that knowledge, so mister got your hands on a copy of my book before I released it, because that’s what I said wide knowledge is everything man, knowledge information is cheap, yes, no, and – and if you talk to I Used to work with a business coach and he said believe it or not, he goes.
I don’t know if you know this, but 99 % of the stuff we’re going over is free online. You can access it right now, and I said you know why the heck am I working with you then, and he said well, because that 1 % that’s not available is me actually helping. You apply it and holding you accountable to make sure you’re actually following it. What a sales pitch I go! That’s uh! You definitely sold me on that.
So, needless to say, I had signed up with him and we worked together for a while, so but yeah it’s that there’s no right or wrong. I, as a franchise consultant, can help you get through that process. Maybe a little bit quicker, we’ll figure out the business ownership aspect. We figure out those attributes we’ll take it one step further and say through frame that will narrow them the number of franchise.
We should look at because many of them don’t meet our our criteria. Many of them are brand new or they’re, not growing, or a lot of their lot of their franchise owners are going out of business, so frame choice will bet and help with the process, and I didn’t I didn’t tell you the best part, but the best part Is our services or 100 % free there’s, never a contract, there’s never a fee for our services, and you know many people say well yeah.
You do this because you love it. I mean. How do you get compensated? I absolutely love it. I’ve been successful in my last franchisee ventures and business owning multiple businesses. We do we do get compensated, but that compensation is like a real estate agent or a headhunter where we’re paid by the franchise company themselves so bright, red new after the after the agreement has been reached and all the betting has been done and the due diligence Has been has been covered yep, that’s it just a bit, so there there’s no there’s no sales, there’s no pressure.
If you decide to to invest in a franchise great in many cases, it’s just not a good fit in other cases. It may not be the right time and we’ll stay in touch. You know, are any general questions you have. I apply, you know I’ve worked. I basically apply all my work experience, so I have the experience of being a franchisee and franchisor. I’ve been on both sides. I’ve worked for corporate America, I’ve been downsized, you know through a three mergers.
The last three companies that work I’ve worked with I’ve had the two-hour commute on the train and two into New York City, and it just one day. I said enough is enough. I am getting back in to believe it or not. People think I make this up and it’s the god-honest truth February. 2Nd of O 7 is when we, when I decided I’m going to sign that that contract directly with the franchise company and I’m going to move forward as a business owner and three days later, we found that my my wife was expecting.
So we had 10 years. Look, it was, I guess, the the definitely some great motivation and I’m not saying everyone should go out and do that right. It just happened to one way for it to happen. That’s so that’ll put some fire under your under your under your seat. There were small, multiple fires. Yes, absolutely so you know I’m here to help I I was part of a newer franchise, so there was pros and cons where there were certain things being developed, which I choose nice, because I got to give a little bit of feedback and some areas took a Little bit longer to grow them and that’s fine as well.
You take you, take the pros, there’s some pros and cons, but I learned a lot ie from my experience. I can definitely add value. I can definitely narrow that in your search and hopefully speed up your search so that if we rule out business ownership, you didn’t waste years and years of calls and and going to franchise discovery days and possibly going out of business to help you out and we As I mentioned, there’s never a cost for the service, and not only do we assist with the figuring out of everything we just discuss on the call, but I will also make a recommendation.
You have a few partners that could help with funding, because many people that will call us will say I have you know 50,000 or 100,000 Bank, and I said well, you know what else do you have to invest and they said well, you know that’s all. I have I just have the money to bank to find out, they may have a million dollars in a 401k, and our investment partners will take a full up. They take a holistic look, they take a look at just about everything and figure out.
Okay, well not sure if you realize that, but you can use your 401k or retirement assets for your first business or for any business and use that to purchase the franchise. Startup cost next off the salary without any type of any type of penalty. And coming from the investment world, I always told people or was taught never use your retirement assets they’re going to want to wait and use those. You know it use that for retirement only and over the years I said okay.
Well, that makes sense, but as a franchisor business owner, you know this is a much more active investment. I’m going to be actively managing my future and maybe taking a hundred thousand out of a 401k that was in a mutual fund, which is, let’s face it. Passive investment – it’s just sitting there and you’re hoping to make your whatever you’re making as far as returns sure. But why not? You know when I grab some ownership and say I’m going to take this $ 100,000 and I’m just using a number as an example and apply that to myself myself invested in myself in a business that I have full control over and not have to wait too.
Read about what the holdings did on CNBC or whatever, whatever station you’re reading, so it’s taking control, I’m not, and I’m not advising everyone to use their retirement assets, but where it’s not dim yeah, we could definitely give you some additional options as to how to actually Invest in the franchise or maybe keep your job for the first year, while you know managing someone, that’s running your business for the first year, while you transition out of you’re out of your job, so we’re able to bring some really good people to the table to Help out and basically give you all the options available to you, mmm mmm, that’s good.
The last thing I wanted to cover here, Giuseppe is: have you got a story, maybe more than one that you could share real briefly. If somebody you’ve come into contact with who’ve, you know, they’ve got some painful lessons. They’ve had to read, had to learn as a result of not consulting with you or somebody like you with Fran choice or any other franchise consultant before getting into it. To you. Have you met people and have you you know collected any short stories like that, then maybe you could share one or two of them just to give people sort of an illustration of the the painful lessons they’ve had to learn right.
So some of you know – and these are more shorter lessons but number one a lot – a lot of people don’t know that franchise consultants exists myself included. When I, when I was first looking at franchising, I actually fill out a form online. They didn’t understand exactly what the company did and I was was put in touch with a local company and that’s how I started speaking with a consultant and then sure enough, you know, became a franchise consultant.
So what I’ve seen what I’ve seen in the past? And this is through some family who’s for this specifically with with family, is they have fallen in love with a concept and they went full full steam ahead? You know went to the bank first and was reading the figuring out loans and things like that to find out the territory was completely unavailable and in another case the franchise was not available period.
They were just not registered in a particular state. So you know one thing that I do is: I am NOT going to show you a franchise that is not available in your territory or that may not be I mean I’m in New Jersey. We cover the whole country and there’s one brand that I truly love and we they’re not available in my home state. A friend of mine was asking about it and then just said you know we do all that that diligence for you so those there there.
Luckily, they’re not, I wouldn’t call them stories where they have lost lots of money. It was just more of they, they got their hopes up in disappointment and there are some friends of mine also that have went directly with this. This is another thing that came up. They went directly with a franchise company, they called them direct and purchased the rack, and I asked well, why didn’t you utilize the services of a consultant and they said? Well, you know I didn’t wan na, you know I figured it would cost more and, and that union said going back to our fees.
If we don’t charge any fees, the franchisor who pays us, they are not going to charge you more or less. When you bite the right, we’ll do that, so the the process is definitely, you know involving there. There’s a lot of work involved a lot of time saved by going through a consultant, but we will do all that back end research for you and to take it a step further. I am speaking directly with the contact.
It can be the owner. Typically, it’s the VP, some a VP of franchise development and that’s the exact person I’m going to put my candidate touch with so before the candidate. Has that intro call don’t know everything about I’ll, create a I’ll send them over a questionnaire that the candidate has the left for us, which covers likes dislikes financials, and things like that, and I always tell the candidate and send information over I’m going to send over That exact franchise model to them and say, I think, they’re a good fit.
This was there, and these are the reasons so they’ll have a full picture of them and on occasion the franchise company will say this. This may be a red flag or you know I think, they’re a really good fit and we talk it out and if we feel like it’s a good fit, I let the candidate know if they’re, okay with it, I send over the information directly to the franchise Company and they get a call within 24 to 48 hours.
Hmm football and they’ll get a a franchise disclosure action document, which is the actual franchise agreement directly sent to them. So the ball is rolling immediately. They already know a lot about the candidate. You know the the other, I would say this is not their experience, but a UH. Just a general pitfall is the candidate that the first time business owner just say, that’s looking to buy a franchise, they don’t they don’t know what questions to ask um.
What are you asking? Well, what kind of money can I make or what’s the royalty that that’s great, they can answer that, but what about setup and and how many employees you need, and you know the marketing spend there and all that kind of information they won’t. They won’t know what questions they’ll be given a lot of that information and the franchise disclosure document. But if you don’t know, if you’re not asking the right questions you’re going to make, I guess an uninformed decision or misinformed whatever you want to go you just you.
Don’t have the right amount of information to make that to make that decision. So I see that as a common theme. So I tell everyone you have nothing to lose, but maybe some time that you, you know maybe a few hours on the phone after the the first and second call but we’re here to help – and you know when I speak directly with the franchise company. Your name is going right on top of the list. They know you’ve been qualified, they know you sound like a good match.
They’re excited, you know, they’re excited to speak with. They want people that have been qualified, both as a good fit financially and they want to speak with. That. First is maybe a few hundred leads they may randomly receive through their website. Oh someone, Fran choice leads someone like myself. Sending over lead is going to be fully qualified. You know, we think they’re a great match and it just makes the process so much yeah yeah.
No, I agree I mean I I would rather have that one person who fits like a glove then a hundred names and phone numbers of people – I’m not you, know, know nothing about them. That’s that’s a ton, more work and yeah. You might get something out of it. You might strike a strike build in there, but I’d rather just get to that one person who fits the bill because that’s where that’s where the money is right, that’s where you get the eventually is the franchise or you know, you’ve got the right person who’s going To be is likely is to be successful, running that business and so that in the long term, that’s income that you don’t really have to work for all that much.
You know the way I perceive it anyway: you’re just you’re collecting those franchise, royalties and fees, and and that’s it yeah. Well, Giuseppe. This has been a wonderful conversation, I’m looking forward to seeing the audience reaction to this and and I’m looking forward to getting this into their hands it’s into there in front of their eyes and in their ears. It’s been great having you on the show.
If people want to know more about you or get in contact with you or learn about what you do with Fran choice, where should we send them? You can contact me directly. Nine. Oh, eight, eight, seven, three, six one, three, four! You can call or an airline people eat the tips nowadays, so you can call or text that number the email address is G gramatica. So I’ll spell it so long when it’s G G RA mm a TI, co @ Fran choice, so f, ra, n and the word choice.
Com definitely take a look. Send me a send me an email I’ll, be more than glad any questions you have on this. Podcast or article any general questions you have on franchising, I’ll, be more than glad to help and when I can guarantee you is, I don’t know the answer, I will get it for you and if I don’t specialize in that area, I do have someone that I Can refer you to so don’t feel bad, don’t there’s no silly questions any any any information any help.
I can be of definitely definitely give me a call all right. Well there he goes to simply grammatic. Oh thanks. So much for joining us on influence or networking secrets. Well, thanks again, I really appreciate it take care you too thanks for joining us for another, exciting episode of influence or networking secrets, please be sure, to hit like comment and subscribe and share this article. If it’s been useful for you with anybody, you know who might benefit also be sure to check out the show notes in the description below that’s where you can order a copy of ten secrets.
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So, first of all expertise matters in general when you are marketing a product or service. However, with your affluent clients, it is absolutely essential and the reason for that is because they are limited on time.
They want results, they’re looking for performance and they want to work with the best of the best right because they don’t want their time and money wasted. So I want to talk to you a little bit about how to establish this credibility, because here’s what we do know they will research you before they buy from you. Okay, so we’re not going to talk in this article about how you’re marketing to them and how they got to you.
I’ve talked about that in a lot of my other articles, but once they do find out about you and they are looking for you, I want to talk about a few ways that you can establish credibility. Okay, number one! You need to make sure that you are properly positioned and that you are positioned as the expert in your field right. So that is number one you you want to make sure that your positioning and your messaging is absolutely clear as to why you are the obvious choice for them to work with number two.
You need to have really tight branding branding matters because, what’s going to happen is – and I cannot tell you how many times I’ve gone to look for a service provider online and literally clicked away from them – they could have been the best expert in the world. But I clicked away from working with them, because when I went to their website it was old, it was outdated, they didn’t have professional, headshots and look.
My feeling is, if you’re not going to invest that much into your business, then you’re probably not going to invest that much into mine. So you need to make sure that your branding is tight and one of the ways that you can do that. Especially if you are are newer to business is to really have like a one page website. I’d rather, you have a one page. Beautiful website then have a really old, older one.
Okay, the third way that you are going to be able to establish your credibility is with the use of social proof, so social proof goes way beyond testimonials and again we know that this is essential, so it goes way beyond testimonials. It could also look like endorsements on LinkedIn. It could look like peer endorsements. You know, I know that some of you know that Seth Godin, you know I won the Purple Cow award and that has been a award.
That has really served me over the length of my career where he nominated our business as one of the most innovative companies in the United States. That’s a big endorsement right so endorsements from well-known people, but also from your clients and from your peers, Awards also exceptional for credibility builders as well as legitimate media appearances, where they can see that you are an authority matter expert on the subject.
Finally, customer service. So your credibility starts with the first interaction that you or your team have with the affluent clientele. So you want to make sure that you are responding quickly to your messages that you’re responding quickly to voice messages and that your team is, you know, understands that they need to provide, and all of you need to provide exceptional service from the moment that the person Comes in contact with you and part of that is to really design the customer experience.
You want to not leave that to chance. You want to have that designed before you even start marketing, so that the minute that they contact you they have a that. You’ve got an automated and personalized way to be able to get them in touch with you in a highly professional manner, alright guys. So those are my tips for you to be able to establish some credibility with your affluent market if you’d, like more tips like this, you and connect with me on social media, I’ve got a group on Facebook called the marketing Millionaire success circle as well as a Group on LinkedIn called marketing the millionaire’s.
I hope to talk to you soon and until next time have a great day.
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