Tag: music strategy

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Online Marketing

How Long Should Music Promotion Be?

Com, because I saw it myself and, as a matter of fact, this article right here was inspired by a conversation I had in brandman network.Com a Few days ago, hey it was just a few people. It was like five artists and, like a manager, was chopping it up having a conversation right and this artist expressed that she didn’t like the fact that she could drop something and then just like a week or so later, people forget about it completely.

I don’t even know it existed or they’re just done. They moved on to the next thing and then I made me ask her: how long do you promo? I just thought about. Okay, how long do you push your stuff and then you know she answered and then I started to hear other people talk, and I really came to the conclusion that you know what a lot of people that I hear they don’t push. They don’t do their campaign as long enough, so how long enough is a good campaign? How long should you be working to push us your stuff? Well I’ll tell you this me personally, a lot of things, whether it’s my festivals, when I first started that when I was a little certain artists, just a lot of things, I do like three or four months, three or four months I’ll, just keep it at that Straight simple, three to four months, is how long I push things when I’m pushing out of security out of obscurity, and that means unknown to known and getting people to convert right, unknown to known and getting to people to version each of those are phases.

So you have to keep pushing because when people see something one time, that’s probably not the time that they’re really going to soak it in or check it out. I see articles by artists. They drop articles that I know, and I actually like that. I don’t even read the first time I see them when I’m like scrolling through YouTube’s, and things like that cuz. I might be on for a different reason. So you have to keep that in mind because alright, so I’m going to break a few things out.

This articles off the fly, but I want to make sure you get everything you can at least from this article in terms of doing it for three months, all right. First, the way I even learned this was like a harsh personal experience, probably like seven years ago. Now I don’t know but um I did a panel. I actually talked about this a blog, but I did a panel so I’ll keep it short. Three people who want to panel three CEOs were on the panel and yeah.

Four people showed up to the event three people in the panel and, like some legit CEOs were on the panel on within in tech industry, mostly so I’m music, but four people showed up three of those people that showed up. Quote-Unquote was me and two people who are helping me me and two people that were helping me that third one was a, I mean the fourth one was a guy will just randomly walking by. I was like yo.

What’s going on, oh snap, this is dope. I’m going to get in so why was that for me? First of all, I didn’t put enough effort into marketing that particular event. This is where I go by the 10x rule that Grant Cardone talks about so much. So it’s a great book or just hearing him talk about that concept. For y’all we don’t know, but the rule is basically most of the things like it’s not this whole inspirational thing.

Yeah you want to 10x your life, that’s cool, but the the the part that I love it. The meat of it is most of the things that you’re trying to achieve are going to likely take 10x. The effort that you think it’s going to take. Why? Because you actually don’t know how much effort is going to take so you’re planning and say I’m going to do this this and this, but you haven’t done it before so you don’t know how the effort that it actually takes all right, so kind of plan.

For that and the reason that event you know I had some successful events a couple of days before in a couple days afterwards, which was a second lesson for me personally, but because I did have some except successful events. I was actually surprised to have like one of my first huge, huge failures, but part of that was because of resources right trying. That’s what I talked about focusing in on, where you want to put people’s attention to and where I learned that personally, because I had 300 people show up to this one thing: hey 120 people show up to this other thing, and then I had four people show Up to this other thing that I would have preferred most of the people show up to that like for real for real, so, but I didn’t have the resources to market that, like, oh, okay, I didn’t have the resources to market all three well right, so you Have to be able to understand the resources that you have at the moment to to you know, determine what you’re going to direct people’s attention to that’s another thing now, when we talk about this three months situation, everybody doesn’t have the resources to do it three months, Because we need the consistent, real legitimate push happening for three months.

So if you cannot start with like three months – and this is just this is just a number of course – it will vary. I so don’t start saying hey. I did this in one month and got these results, and I did it took me really six months. Of course results may vary, but three months is really a good time if you can start thinking and planning. But if you cannot do three months, whatever you have going on right now, I mean typically going to week pushes then you need to start thinking about.

How do I do three and four week pushes all right and now let me see if I could try to extend it to two months and then continue to grow your plan. That way, because maybe you can’t wait till you have a lot of money every single time like maybe only you’re going to take you’ll only be able to do it like once a year. If that’s your situation, I don’t know what the situation is, but what I can say if a lot of artists will find themselves in better positions a lot of times, especially when you’re, like no connections you’re in your room.

You’re is really just you. You’ll find yourself in a better position. Is if you take time you strategize you build up your resources, you get your catalog, you get you all your promo together, you get like all the money. You know you save a lot of money for the budget right, you don’t just! Oh I’m going to throw out $ 50 here and throw out $ 50 here, like that. That’s cool with your testing. But when we’re talking about your campaign and trying to build to actually make sure things get like traction, then you’re better off saving all that money and then being intentional about where you spend it.

To make sure you can add that to the push to the push to the push and you keep pushing that track throughout your campaign or keep pushing whatever that content is throughout your campaign and honestly, I mean regularly it’ll still do this right, so it’s not really Just a if you don’t have a resources is really the best way to go about it: okay, you’re trying to create a groundswell and a what’s the word, a buzz there.

We go a buzz it’s because all a lot of energy in a concentrated area right is going to have a greater impact. Let’s keep it at that. So please consider lifting your campaign. I don’t care. If it just means you can only do it two more weeks and usual, and maybe that’s going to make you think differently as well. It should because now you have to get creative well. What can I do to do a little bit of this or to keep things going? If I don’t have the money to bring four or maybe I need to wait an extra two months before I even drop this project because who’s waiting on the project most likely like, especially if you’re starting from nowhere right, nobody’s waiting on the project.

It’s only Hubie Nancy about getting it out. That’s why patience right is a huge thing we hear so many people talk about patience and mindset and all that stuff and patience, patience, patience. Well, it’s a real thing. If you talk about executing correctly, because this plan and extending the plan and making sure you put the right amount of effort, energy into the plan is literally that’s that’s the part where people win.

So many people have information and right read these reading these articles and things like that, but the execution is where it’s all one at the end of the day, that’s just what it is so I’ll leave this article that once again this was on the fly. I don’t want to add too much other information and random stuff, maybe we’ll get in deeper to some of that type, some of that strategy and planning in another article but uh yeah other than that.

Once again, this article is brought to you by brain man, network.Com cuz. I signed myself if you like this article, go ahead like better, maybe like in my school shared, not subscribed, you know what to do. Get-Get subscribe,

My favorite musician as of right now.

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Popular But WRONG Advice To Artist Promotion (Here’s Why)

Com, because I signed myself now I got ta say something man you’re going to read who you get your advice from, and I don’t mean this in. Even a negative way, but there’s a piece of advice that I’m seeing a lot more frequently lately and by lately, I kind of mean, maybe over the last four or five, maybe six months, and I think artists have to be able to take it.

With a grain of salt here, it is, and I’m going to put it into context. What is the advice singles are better to drop then albums or EPS. Now I understand where it’s coming from. We all know that in this era of music right singles are a huge driver of streams, especially when we consider consumer behavior. The way platforms are working, yada, yada, yada, yada yada, I get it, I get it. I get it and people are telling a lot of artists that yo, so you need to drop singles and one of the huge reasons I hear people talk about doing that.

So you don’t waste music and all those things, but at the end of the day, a lot of the people who are saying that are working for labels or have some experience with labels. Where a lot of the artists that they’re working with our labels and there’s nothing wrong with that, this advice is not incorrect advice. However, there’s a lot of context that is required, because an independent artist needs to move differently dinner artist at a label that should be implied.

That should be assumed. However, we forget to consider what perspective a lot of people are coming from when they give their advice. So let me just break it down from my personal perspective. Yes, when we’re talking about hacking out of the rhythms getting the most out of one song, just for your resources and doing things when it comes to the charts, then pushing a single is extremely beneficial and there’s some more reasons I could cite.

But those are just a few of them, but when you talk about an independent artist right, I always talk about the value of time and the value of a tension. So the thing is once you get people’s attention, we always talk about that catalog. That’s that we’ll! Never like not applies once you get people’s attention, you need to be able to hold that attention for as long as possible right you have that window, it’s time to sell.

How are you going to convince them? How are you going to close the deal? How much music will they be able to consume before they say? You know what you know this person isn’t for me, and maybe you only have a couple of songs. We already know where that’s going to go and for those of you who have seen me talk about the fact that you should drop singles and I do promote dropping singles as a strategy.

Here’s the clarity on what I’m referring to. Usually when I’m talking to artists and talking about hey, you know you should drop some singles for a while. It’s always around the idea of them getting better at marketing themselves. When I say focus on one song and now you’re building your systems around that song, you’re building your experience and ability to market, because a lot of these artists right, independent artists are actually doing their own marketing.

So that gives you an opportunity to not just waste and gives you the opportunity to learn. So I’m talking more about marketing singles one at a time versus marketing a project at a time, that’s a slight difference, but we do want to make sure that you’re building a catalog relatively quickly and the more quality music that you have when one of these songs. Finally, does take off the better off you will be now, of course, you might want to actually save some songs that you feel like should be hit hits because at the end of the day, you want to make sure those get certain amount of attention.

But if you record a hundred songs, you should have a solid. You know, let’s just say twenty, I’m going to throw a number out there right. You should have a solid twenty to forty good songs that are worth putting out versus maybe the five songs or the two songs that you think might be huge songs and I’m going to wait and hold these off right. There should be other music. That should be good enough to leave start building some band and again bringing it back to the beginning.

In this whole idea of just dropping singles just dropping singles, because it works better for the streaming gear and all that kind of stuff. That has nothing to do with the general artist, the independent upcoming artists, because they don’t have the resources to actually leverage that thing right. They don’t have the resources or even the care to be thinking about charting or a gaming. The streaming system, that’s far less important to an artist.

What you need to be focusing on is building a real fan base, especially if you want to move as an independent artist, not just until you get a deal but move as an independent artist like forever right or for a very long period of time. Until you find something that makes sense, you need to be thinking a lot more about what is going to get me, the most fans for the least amount of action versus how do I game this system and get certain things popping virally? So no, it’s not a lie: it’s not horrible advice and it’s not even coming from a bad place when people say just drop singles, but a lot of these people are thinking more so from a general industry perspective when you think from an indie perspective, especially a Loan in the artist perspective, oftentimes, a lot of things are counterintuitive to what those people have to move like at the labels to become successful.

They have a lot of factors that do not apply to you and vice versa. So as always, this article is brought to you by brain man network.Com, because I saw myself if you like this article go ahead. It like button B like he might as well share it. If you’re not subscribed, you know what to do. He dares subscribe. You

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How To Get Famous Doing Cover Songs On YouTube [7 Tips]

Before I get started. What are my people for those who are doubting? Yes, you can blow up and become big off of cover song. I have a legitimate career. I readed people from Nicky design to Tori Kelly, Andrea Chloe and Halle. I’m talking about. I love reading these people at the beginning.

As matter of fact, I was reading Justin Bieber on YouTube before he blew up back when everybody was saying. Why are you so talented you surf the world can’t wait. Til you blow I’m going yo girl, I’m your blog to the bathroom and I realized like. Do you suck? That’s not the point. Number one choose your quality. Yes, you can reporter, covering that you can do it. Mp3 playing and kind of lip sync or you can do a live unplugged.

You can do something in the studio. You can do just a raw straightforward in front of the camera singing and that, personally is my favorite, because it has that raw feeling and connections that allow people to feel like you not start, yes, you’re, just somebody in their room that I can root for it. I’m catching you before the world knows about you. That’s the biggest advantage of that one right. There number two consistency.

There’s no fancy way to say it to get attention over time to build a fanbase. You just have to stay consistent. You might not get you the initially, but eventually you’re, building up a catalog when people start to discover you and next thing you know they say. Oh my gosh. This person is amazing, so when you’re doing colors, don’t think about necessarily the first day the first week at the innovation plan to at least dedicate eight months, so you can give it that time to blow up and really start to feed and create his own loop Of audience generation and speaking of other generations, of course, you want to engage with the people who are engaging with you all people who are appreciating you think of them.

They have a quest, go with the request. It’s helpful to help you build a relationship with your fan base and puts. I hope that I didn’t put this on the list, whether your YouTube or Instagram YouTube. You should be doing full songs, probably for may be shortened to minute urgent and then on Instagram 15 to 30. Second clips will work better than doing a full minute number four new songs that are hot while there.

I the reason, because this is when there’s hot song, people are already searching for that song and it makes you more easy to find if I’m looking for bad news next thing, you know, I see it. Girl kills bed and Gucci color on the side of my screen, I didn’t like sleep on it, ketching popular songs and something that a lot of people use. So it’s not necessarily likely not going to have competition, and it’s so faster.

You can do that and turn around a new eyes on the bed. Five same songs that people don’t expect. You saying you know that high vary for different people. You think about people like Nikki heat. You have this writer who doing a lot of track or hard writing. Music covers of songs like the weekend baby job. It might be interesting for a little kid in singing being grown and will resolves that you get a lot of tension.

I’ll necessarily recommend it. But if you’re also being interesting for a wrong woman or a teenager or grown man or whatever to be doing these new renditions of nursery rhymes or if you were doing these slow, sexy renditions of television show lean song kind of like a Jamie Foxx Bill. Brady Bunch he made that for alma mater here’s, a celery who was bringing a three very lovely girls, all of them a hair of gold like their mother er, responding like a song off the TV make it sound good enough to make love, even if the song Was bringing the free burial of the girls all of their venerable Noctem, bother seeing us Waurika number six take fast on the slow down or take slow song.

This beat them up or putting more beat and punch tool. When you change up the arrangement, it helps. You stick out more and it helps people to disassociate with this person’s are singing the song. I even sounds good, so we have a nice voice. It helps them get captured in your talent as a whole, often times just nice to people ears. That’s why a lot of times when people take the bass version of a song and slow it down and do it cool, see people.

Obviously this person so much that it it’s a thing but look. He was covered and you’ll always see that somewhere, another s7 get creative. This could be the most important of all of them, especially if you’re failing to really start getting some directions. You might have to do something really creative, create some kind of series possibly or get somebody involved. I don’t know if you get another person involved and they’re beatboxing with you or you’re, just singing songs, to your dad or with your dad there and reading his reaction or maybe you’re, going to every Starbucks Embassy and singing outside each Starbucks and create a series out Of that somebody does that I swear eventually, if there’s not like vulgar, songs or kind of corporate friendly type songs, they’ll, probably get signed or Starbucks or probably do some kind of sponsorship for because it will be getting incision for Starbucks.

All in all, you just have to look for different ways to entertain people, in addition to your views, there’s so many ways to get creative. You have to figure that out for themselves. I remember this one guy who can sing. He was kind of like a comedian too. He would do these singing reactions to stuff if I could find them I’ll put them in not whatever, but anyway, that’s it hotel bill y’all. What to do is dead, subscribe, good,

My favorite musician as of right now.

https://soundcloud.com/myles-brown-321811388/laminar-flow

 

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How To Make Social Media Ads That Actually Work

Now this article was inspired because I noticed that a lot of musicians are really just wasting a lot of ad dollars by not really customizing their ad campaigns for the platforms that they’re making it in and oftentimes just taking regular content. They have like a music article and then running an ad using the entire music article, and the first thing that you want to keep in mind when you’re creating an ad is.

What is the goal that you have at the end of the day? Are you trying to drive music plays? Are you trying to drive overall awareness? What do you want the in behavior of the user to be? What do you consider a successful campaign to be so for this? I’m going to use three examples. None of these have been necessarily considered these huge viral campaigns where you might necessarily know about people in the first one I’m going to actually use an on a music example.

A few days ago, I was hit with this article on Instagram. This is also a metaphor for your car, so when you don’t put toyo tires on your car, you’re, basically doing this to choose 12 times, not spray juice. Now the first thing I actually saw scrolling down my feed was food that beautiful looking steak. You keep reading for a few seconds and then BAM. This cheese happens, obviously especially on a platform like Instagram you’re, going to catch a lot of people’s attention, using something as beautiful as a steak, some good-looking food, but this ended up being a type of commercial.

You can see that a lot of people got got when they talked about it in the comments. So why this commercial works, which is really important to remember and take note of, is the fact that, even though they had to stake in a transition to end up being entire commercial, it wasn’t like some straight spammy stuff. It made sense in the narrative of the actual story itself. The steak was ruined by cheese.

They were using it. As a metaphor to say your car is ruined. If you don’t have our tires, don’t put cheese on your car, I want to drive that point in because a lot of people call everything clickbait these days, but clickbait isn’t necessarily clickbait or at the very least, it’s not so much of an offence. If what you’re? Using or the content after, the click actually makes sense and it’s providing value at the end of the day.

But so the point is they were able to use something to capture people’s attention and then transition. When you have something as boring as tires right. A lot of you guys are working with music, or just everybody has different. These interesting brands but tires is pretty boring. How do you capture people’s attention? I never heard of toriel tires before this ad or saying this, but now I do. These type of campaigns are really to build awareness, they’re really not meant to drive some kind of specific clicks or behavior, or I personally wouldn’t use that type of AD to do that, but just getting people intrigued and captured by what it is, and maybe a lot Of people might even send it, so they can get somebody else, whether I actually end up saying it to my sister, because I know she likes food and I knew she would be thrown off by the ad your transition.

Or so so you got to pay attention to, and all these ads are the structures. You have something quick that brings in the attention and you use that somehow to lead to another narrative that makes sense for whatever you want to do, or at least want them to know and because you’re, using this type of AD to drive awareness with a lot Of people not necessarily know you already, this is one of the type of ads.

I would recommend doing like a Facebook ad campaign and actually paying for it, because it has the ability to stop people in their tracks for just enough time to get informed of you number two. The second day I was actually just an Instagram post, so I’m going to go ahead and start and say this type of ad is not to build a fanbase or bring in new followers. This is to engage and direct your fans, your current fans, to a specific action, a lot of people, just post, hay now available on Amazon or now available on Spotify, all of those types of things.

What this person did a blacksmith, he actually engaged and entertained. The fan base and even made them laugh a little bit around what he wanted them to know, and they provided a single call of action, which is basically going Amazon, Prime, if you got it and listen to the music. Once again, this type of head is not to build a fanbase, it’s to inform your current fan base and then lead them to a specific action.

Doing things like this allows you to constantly inform them when you can always have the regular post hey. This is available here on Spotify, but now I’m going to entertain you this time and then once again, let you know it’s available on Spotify and then I might do something else. So you can come up with a lot of creative ideas that are small. They don’t even have to be funny, but just something where you give them value in addition to the information itself and then hit them with the fact that you want them to know something and then direct them to the action number three.

So number three is my favorite, because not only definitely utilize influencer marketing, but it does it right – is going to think of it too much as an ad. It’s straight up or gank they’re listening to music as they get ready, which a lot of girls and just people in general do so it’s them being their natural selves and then they’re interacting with each other and they’re, interacting with the article just looking like they’re having Fun because of the song like they like this song, but they actually know this song that’s way different than a lot of these other acts.

You see, oh well, I don’t have any personal insight on the first two eggs, but I tell you from this alert. One is the song in this article is called mozzie by artist named Joanie in and then shown here had an additional fifty thousand plays in a very short period of time on that song after it was posted. Now the track has about five hundred twenty two thousand plays on soundcloud, or maybe it’s five hundred eighty-seven thousand, I can’t remember also, which is most important.

Joni Ann said about five hundred of those people will end up following him on Instagram and they really stick with them and stay active five hundred legitimate fans. It’s a nice amount coming from one Instagram post. He hasn’t even maximize the use of that particular clip or push the song really heavily. Yet a lot of people will talk about hey use, influences to reach out to influencers pay them for an ad, but it still depends on what they do when they promote your song.

With a lot of these losses, they’re going to want creative control just make sure that they’re doing something creative instead of just posting. So two quick tips, especially if you’re doing an Instagram hat. If you can make a article that actually gets people’s attention and maybe even you can make sense or be funny or intriguing or even confusing, without the sound at all, then you’re doing yourself a great service because hey a lot of times, people don’t have time to Click the sound also a lot of times, people just can’t because they’re in a certain place, but if you can get that message out and make them laugh, that could be a pretty effective article, especially for awareness and then, of course, when they turn to sound on.

Hopefully, the article is just that much better or explains what they didn’t get but got intrigued by before. Turning the sound on and then the second tip is a be testing, as you notice, I did not say, hey dude this one only do this one. I always talk about experimentation. A lot of people will tell you that articles do better on social media, then text ad. But I say you test that for yourself, because it all depends on your goals.

What a lot of people get confused by is they’ll, see a bigger reach or they’ll see bigger numbers as far as reades when it comes to the articles, but it just means people might never saw the article, but it doesn’t mean much good. They like the beatty or anything like that, so you might just want to use that as awareness just like the first article, because a lot of times what you might find in my experience with text is, you will have more clicks and better drive people to specific Behaviors, even you don’t have a good article ad and itself or even just good copy.

Where you’re writing your text ad. We can do a article about how you use language in your ads later, but for now that’s it y’all know what to do. Hey Dad subscribe button

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How Indie Artists Get Serious Money

Регулирует пикают до его самаре пустил talk about the bar май батисты луна-то кислый и дальность лайков был, без, передачи, тв of working on bing потолка, брянцев, г, т, а, местная families, да сможет, аборт, но, он, дышит, sentence of santa кстати таким-то и мая и, без, урана в Соннике по самбо сама же и, на, и, думать, убийцу people, имеется это, за, бизнес, это, по-любому, океаны, xq, мы, не, индексов, маркером band 1, [ музыка, ], [, музыка, ],

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Music Branding: The Brand Lie & The Truth Artists Should Know

What most people have wrong about branding and, lastly, the power of branding and how strong brands can cause people to lie to themselves and they kind of like it? So, let’s hop into this with two quick clips, let me introduce you my track pop out there piece by piece.

First, the melody. Okay, all right, if you don’t know the first person that was performing his name was Treme. If you’ve probably seen the article I’ve done on him and he’s basically a big deal, I’m talking a double platinum artist and he’s performing extremely popular songs in a time period where those songs were literally lighting up the charts. Now the second person is Joshua Bell, he’s essentially a classical music superstar, I’m talking about, but he doesn’t really lead a house for less than $ 75,000.

Not only that, but he was playing on a Stradivarius violin. Now one of my best friends is a classical violinist and Stradivarius violins are not cheap starting to thousands of dollars. The most expensive Stradivarius violin was sold for 16 million dollars. This alone kind of speaks to why a lot of newer artists who were just doing showcases in live performances have a hard time gaining fans from their performances alone.

Even these huge performers could barely get people’s attention, and this is what I call a branding problem. See marketing is about creating awareness, and people are aware of them because they’re walking by they see, then, actually, you know making music, but they aren’t aware of who they are. So, even if the people didn’t necessarily like that type of music, like you didn’t like classical music, if these people knew who these people were, they would at least stop for it a little bit.

There’s a lot of times. People will accept the subpar or trash performance from people that they already know and like if they go to their concert versus actually buying into it becoming a fan of somebody that they don’t know just from a random performance. Branding leads to a reputation that precedes you, and people actually rely on branding as a shortcut to how they process information. People have to be told that something is worth their time.

They have to be told. That is valuable, if not that some things don’t happen naturally, but in this world where so many things are coming at us, people are always trying to figure out how to decide what they spend their time on. They say pay attention because you’re paying in time when you give your attention to something that we all know the time is the most valuable asset right. So, no matter what trash for quality people do not get paid, what they’re worth they’re, either underpaid or overpaid, underrated or overrated.

Now, if you’re, overpaid and overrated congratulations, that means your brand is doing its job, because Brande is the reason that people overpay for things now the problem. A lot of people have especially creatives when they’re trying to create a brand is they think that branding is all about aesthetic and visual type things the logo, the name things like that? That’s really only a small piece of the pie.

So what exactly is a brand? A brand is to perception and expectations that people associate with the person or entity and to translate that into something a little bit more practical and understanding. The difference between marketing and branding marketing is about creating awareness and branding is about creating value. What you mean by that brand man if there were two cars and both of them looked exactly the same? One was a Toyota and one was a BMW which one would you choose? Bmw, you don’t need a second and think most people will choose the BMW and this example is so perfect because they both look the same once again.

Branding is not necessarily all about visual, but people have a set of expectations of what it means to have. A BMW, BMWs represent quality engineering and luxury, especially in comparison to a Toyota, and this is what I mean by creating value in one of the best ways to create value is to communicate values and attract people who value your values. This is one of the reasons that Chancellor wrapper fights off, accusations that he’s not independent Soviet merely not because being an independent rapper, really even matters that much it’s just because of the fact that he’s made it so ingrained as a part of his values and marketed That as a part of his brand, but bringing that value into question is a direct attack at his brand.

It’s like if everybody found out that Toyota’s were being built in the exact same factory by the exact same people of s, BMW with the exact same parts and engineers and all that stuff behind it. Bmws will be at risk and losing a lot of value. Even still BMWs branding has been set so deeply into people’s psychology at this point that their actions will still likely show preference towards BMW, regardless of if it was made in the same way as Toyota or not perfect example, have you ever seen those blind drink tests Where people are drinking like Pepsi at coca-cola and they don’t know which one and we all know coca-cola is like number one by far, but when they do the blind drink test, there has been instances where people will be like.

Oh no, I like the Pepsi, but they won’t know if they’re female just say that one number two. You would think that that type of experience will make a person say: oh snap and there’s another life, I’m just started drinking Pepsi for now on, but you could take that same person, never tell them that they chose Pepsi before and then put two sodas in front Of them and say that this one’s coca-cola that one’s Pepsi and then they would choose two coke.

That’s because of the branding. I’m not going to go super deep into why. But let’s just say that coca-cola has communicated the worth of their brand very well over time and don’t get me wrong. There’s people who have brand bias towards Pepsi and they would have the same kind of illogical results. That’s based on the brand versus where they how much they actually like the soda. It was like the one pair of Jordans that I had when I was a kid.

Jordans are not the best basketball shoes, but when I got him and I played in the game, I really felt like I was going to fly there right. There is 100 % brand. I know it sucks with people, but it’s not 100 % a quality conversations and everybody likes to think that they’re all about quality, but most people are usually only about quality in the areas that they choose to be experts at. But there’s too much stuff out in the world to be completely in to know about every single product and experience.

That’s why going back to those two clips of the artists I played at the beginning? It was all about branding, people were aware of them, but they didn’t know that these people were worth paying attention to once again. Marketing is about creating awareness and branding is about creating value, and you can communicate your values to create value, and once you have these values, people have a set of expectations when it comes to what the experience of your brand is like and that’s it for now.

So you guys, let me know what you think in the comments below and like this article and if you liked it, you might as well share it. But if you are not subscribed, you know what to do hit that subscribe. Button.

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5 ways to create a visually STRONG artist brand (part 4 of image series)

So starting off strong visual images are all about sticking out getting as much as attention as possible. In your environment, and you have to understand your environment to truly be able to do that I’ll go over that later, though, Calle West number one is being out of place when Kanye West first started hip hop was heavily a street where look right being educated.

As far as the look the preppy look College, look that Kanye West was known for the time was nowhere in sight. Kanye West was the first one. He popularized that and had the backpack. He created the backpack rapper, even the content. He was talking about that made him seem out of place. He was this different guy and then we look at him not that it was their choice to be born white, but the fact they were born white and they’re rappers, particularly in their side of rap, and brought them a lot of attention just because they were the Only white people at their time on that level, so it just made people look at it right in wonder.

Okay, who is that they easily were branded as that white person that you have two against the grain in the Western civilization, particularly with entertainers. You have women that are wearing less clothes, typically Janelle Moll day. She went the opposite direction by not only dressing down in sense of covering her body, but also having on a pence which is a little bit more of a masculine energy.

Typically, as far as what we associate a pen, so we associated with basis and power and all that kind of stuff, so brought her more attention when she did that in the first place. But then she combined it with what Jenna does also is, which is being out of time being at a time in the sense of using an old energy and oh look and also feeling your music often times which separates you from the current day.

People and they modernize it obviously, but they also really really strongly draw from and push the image of being old school like old, old school, not 90s, but you know back in the day. Y’All know talk about anyway, play up your character, so all these people have characters innocence and they play those up. But these people play into the extreme Lady Gaga Lady Gaga, particularly that one year when she was doing things like this meat, outfit and Eminem like you down here in the right like this woman is crazy.

She was really really really going to the extreme and getting maximum attention. If you remember that year, she like you, cannot turn on TV and not to hear about her or anything at least music related and then Nicki Minaj when she first came out well after a while, she came out, but she got to a certain point where she Was like, I want to get maximum attention and I want to be in the pop world and have so many people, not my name.

She started wearing these colorful outfits all this stuff, and just these bizarre things similar to Lady Gaga just to get attention and then Katy Perry did a very much so similar thing, except she did the characters and outfits kind of like Lady Gaga did, but then she Also did the colorful things with the blue wig as a theme during her California, love album and all that kind of stuff like she did very much so a similar thing, I’m sure you can recognize the similarities.

Little yachty. I did a article talking all about how he did this I’ll go check it out. You haven’t seen it, but he I go a lot deeper and number five is props right. Using props, Rory’s hat right here is a prop the way you know this is because he one has it on consistently and then he has it on. Even when he’s wearing this Jersey, this Jersey, is it necessarily a look that goes with that kind of hat typically, but he is so aware that this is his brand.

This is what make him makes him stick out, that he keeps it on no matter where he is because that creates his silhouette literally and he put a silhouette around him, but he doesn’t wear it as much this time. You would recognize Rory silhouette by itself. Regular hats, like the one kid cudi hairs on the bottom left, quit necessarily make you stick out, but the fact that this hat is something that people typically don’t typically don’t wear, at least on his side of music.

In the same way, the Hat the future wears is branded him as a strong visual. Those kind of things help out, and then you have a mean a with the bananas. I mean obviously they’re super random, but the fact that he hasn’t consistently I’m the strong visual brand. You see a banana and you’ll think of a meaning, particularly anything music related. He saw a new album cover and it had nothing but a banana now.

You would first thing you would think would be a meaning, at least if you do know him other than that is being consistent right, because all those things and everything that everybody did was all about being consistent. Only once you do it multiple times. The people start to really relate it to you. They see you do it one time and it’s just like how they’re doing some fun thing or how they’re trying to get attention, or it’s a little bizarre, that’s weird, but once you do it multiple times, people really brand it and stick to you.

I don’t learn rules to abide by them. I learned them to know when I’m breaking them, so this alludes to that sticking out thing. I said at the very beginning: you have to understand the rules of your environment to truly be able to take advantage of the rules and then break the rules to your advantage. So you get maximum attention. You have to really understand what people other people are doing to really stick out.

If you want to use a strong visual branch, so study the game and study what you see around you and that’ll help you get it done other than that. You know what to do subscribe have a great one.

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Smart Artists Do This – How To Grow A Fanbase

Now, who is TJ Chapman he’s Bo, be his manager truck pickles manager guy super experienced. You got ta, listen to this guy in his wisdom or in this article right here. It’s something that is really a lot deeper than a lot of artists realized, and I swear if you reprogram this about how you think about your marketing as an artist.

You will find far more success, because this one thing honestly has the power to in an artist career before they ever have a real shine, and it’s funny it’s funny to me how many artists feel like advertising is cheating. They want to be organic and advertising isn’t organic. What you crazy on man, you think Apple says there when they drop new, damn iPhone all every brand. You think you think of Atlantic says that with cardi B know they put millions of dollars into the marketing to make sure they put it in front of everybody yep.

You know, but you have to put in front of people, so they can see it in the first place to make that decision, whether or not they want to listen yep, and they it just trips me out how they they feel like is cheating or or it’s Not right and man that is business 101. At the end of the day, you have to figure out which of music, how you going first off, you got to find a place for it to live number two.

You got to figure out how you going to give it like, and I can’t tell you none of that for sure. I’m going to shoot at all these methods to try to find the right one and if all of them work or whatever that’s the more the merrier, but I’m not limiting my odds. You know in breaking this record, I’m going to try to expose it every way possible, I’m going to use all the methods that I told you to make sure I expose it to people till I find something to catch, and this record actually gets life.

It’s weird that in the marketplace today is there’s this big pushback or desire to be organic, as if it makes you look right and I don’t and organic and marketing don’t necessarily go in and it has to be artificial. I don’t care if you didn’t pay any money, but I axed you. The fact I asked you to listen to my song personally is me putting in some artificial effort to get you to listen, but you want to you want to start or spark some organic.

That’s what you want your artificial marketing to do, but you got ta, get like that ball rolling and, like you, have there’s so many people that are like I’ll do a article about an artist on blog, for example, and someone might be like, oh man, this is Fake or their industry plan, or they paid already had money, and it’s like you’re talking about them for the methods they use, but they’re hauling their where you want to get like so try to use those methods as opposed to understand, but they did killing themselves up For sure alright, so you might have heard the point you might get the point, but I have to expand on this conversation because, honestly, I don’t think artists understand the gravity of what this is rooted in.

First and foremost, you have to consider that it’s been marketed to artists for years. This whole idea of the starving artists that used to be a real thing that signify purity artists actually took pride in being a starving artist. But do you know why artists were starving because the record labels were taking their money? Somebody was making money off of the artist and then the other artist which is being sold the dream.

So you have to struggle and hustle to even get in a position to get your money taken. That’s been pushed and pushed on artists for a long time now, and there’s still some remnants of that stuff left over to the point where you have this weird classism and artistry, where artists tried to downgrade and discredit people who aren’t moving with a starving artist. Mentality of this just happens. For me it was super organic.

I didn’t use a is mine and infrastructure and way of going about things to boost my career. So, even though you might not have that in all aspects, there might be small subjects where you’re thinking about it. That way, because at the end of the day, when you’re complaining about these other people, it does nothing but make you sound like a loser. And why do I say it like that? Because I think that’s the only way to drive through the point that y’all are playing the same game so to speak, really you’re playing your own game, but everybody is playing this music game in the artist space right.

Well, if that’s true, just like any article game, there’s people who have strengths and weaknesses right, you might have a hundred on power but 50 on speed and something notes on the agility that you might have certain weapons. It’s the same thing. Everybody has different advantages. You might have more time to spend or waste there’s certain things that people have and some people is there certain things.

Other people don’t at the end of the day, there’s the things you have and the things that you don’t have. But when you work through those certain levels of the game, you’re, either losing or you’re winning and various parts of the game you get to the big boss and hey, they have all these different powers that you will have and you either beat them or you lose. You have to make the most out of what you have, because you wouldn’t be complaining if you had the money, if you had a Rich Dad or if you had a big investor, if you had some of these other situations, you’re not going to be saying: hey Yeah, I got a million dollars in the bank, but I’m not going to use it, so I can keep it real.

That’s stupid. First of all, like money does not guarantee success in the game. Connections, do not even guarantee success in the game, so you really playing yourself if you allow yourself to get continue having that narrative out there you’re just allowing that to exist because it makes you feel better. Since I don’t have that, then I can get this. That’s the only reason they have that, and I don’t but again the truth is that’s not the only differentiator it isn’t, because there’s so many rich parents, or so many successful artists that have kids that are nowhere near as big as some of these other artists right.

How many artists are as big as Chris Brown are as big as Drake or as big as chance to rapper are as big-ass Taylor Swift, Beyonce, not to say that these people didn’t have certain connections at certain points of their career, but for the most part, most Of these people started outside of the industry and worked their way up, but there’s so many people with kids that are legends in the game that are not doing it.

Big. No one wants to listen to their music, they have connections, but nobody cares about their money. They’re still not going to the shows, a girls are telling me the other day out. She just went to this show of a girl who has 1.2 million followers on Instagram and the person inside to a legend in the game, and I’m not even talking about old school old school legend. I’m talking about the legend still has high cultural impact today, but the girl didn’t have like 50 people at her show, stop looking at people and say: oh of course they made it because they got a lot of money.

The money does not guarantee the success which brings me back to the fact this whole organic thing as well. It’s something that you guys have to get your mind off of this whole idea. If you’re going to market, if you’re working on marketing right now, then it’s not organic. If you pay for one post to be posted by the influencer you’re already doing something, that’s not organic! By that type of definition, your whole marketing initiative is to do as many artificial things as possible that will bring attention to your product and hope that your product is quality enough, that it sparks and creates organic traffic.

Anybody else who just having to blow up and they didn’t know what was happening. Yeah those people are out there. They did just go viral, but that’s a look at a car. That’s to draw the cars it’s not because they were better than somebody else. That’s just good timing, there’s a lot of people who can sing well right. Well, all these things, but they didn’t post it on the platform and didn’t get seen by certain people, and it didn’t go viral and keep in mind whenever a new platform ages.

It will be harder and harder to be organic if you’re, five six seven years into Instagram and posting there’s not going to be that much organic growth and help because the platform’s build their technology against it they’re different now, and that goes for any other platform. If you get on there early, yes, you might find some good organic growth, but the chances of that go down and down and down every single month of platform ages.

That’s just how it goes, I’m not going to get into all the particular reasons. I just need. You guys to realize is: there is no dishonor in building an audience from paid traffic. If this is a fan base, you have fans, that’s all that matters. It’s not smart, just to be spending money and then people don’t come in to fans. That’s why we talk about strategy and how to do things right, but if you get the end result then great, because there’s a lot of people out there spending the money way more money than you can even imagine and still not getting the result.

The link to my full interview of TJ’s deejays will be in a description below once that interview is dropped. That link will become active and other than that. If you like, this article, go ahead and like button, if you liked it might as well share it and if you’re not subscribed, you know what to do. He dares subscribe. You

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Nipsey Hussle’s 12 Tips To Build An INDEPENDENT Music Empire

So if you don’t know who Mickey Hustle is he’s that guy, that might, you might have heard of when he sold that hundred dollar mixtape and jay-z bought like a thousand copies of mixtape, but he also sold other copies of it.

So that’s just a real short snippet and how can somebody that’s not really super known, sell, hundred-dollar, copies of your victims, we’ll get into it and how he does it. Here’s his tips. Like I talked about, I was in the streets. I had money. I had spots and I sold all my jewelry sold my course and bought studio equipment and devoted myself to it, and I made a lot of music majority of stuff that was on bullets thing.

I don’t know he’s wanted to. I made before my deal number one commit he got rid of all his chains and sold all his stuff like he said just because he knew he was going in a new direction. He didn’t want to be on the streets. No more he’s committed to this music number one commit number two collaborate, so Kendrick, yg Don Kennedy Nancy else themselves. Those guys all collaborated a lot in the beginning of the careers particular with each other, because they were in the same areas, and you could take advantage of this too, because it allows you to build a fanbase, especially if you’re in the city.

So you can get the most out of the area that you’re in I got a few mentor that has put me on books and literature and all that big blob. France is one of them and so on. You know he told me about this book called contagious, contagious, oh yeah, so I got to the second chapter that you were just talking. My heart is this: restaurant owner in Philly started selling Philly cheesesteak $ 400 at his restaurant, and it just was like it set off all type of conversation.

Ever I was talking about extent on type of influential people came to him and just want to check out why $ 100, like Oh Burke, ain’t going bought one David Letterman bought one, you got lost type of expulsion, publicity could be anything became like a staple and Everybody start coming through supporting behind all the cheesesteak, so I put the book down and I was like anybody got without nobody did that with music you.

So this is how you came up with this hundred-dollar mixtape/album idea. Studying he also mentioned having that mentor, I suggest everybody give mentors helpful in career building an empire whatever you want to do. But study study study he’s looking for other information, a lot of people in the hip-hop game. Don’t study, he’s reading books and he’s actually using the information yeah. Sometimes I won’t even go back and get it though.

If his Waggoner know you like, I know, listen to it, why pay for higher you? So I’m like you know, I just want to test out what get offering it free. We do experiment right once again, like I said. Not only is he studying, but he experimented and tested those ideas out right. He not cuz, I’m, not only did he have a hundred dollar copy that came with merchan a free concert pass and things like that, but he offered it 999 copy.

That was just a streaming copy and he also had a free copy. He said you want to see what it did and that he paid attention, which is also going right into this right here. When I came back from our own world on Team C, I was like you know. I know what I fuckin with I’m like. I know what it is. It took me. Five six make sense to really catch it without, like I’m, no well, I know I know what it is that connected to so crashing.

All is with me trying to just saturate the thing with a project with the ability type of wraps any type of movie that they’ve connected to before. I think so. This is that experimenting and paying attention. He has six mixtapes. Obviously, you experimenting your own music, but then he paid attention to say: okay throughout this entire process of all these mixtapes, I’m starting to realize exactly what they fuck.

What about me? Because once you do that, then you have all the power you pay attention to the people. Now you can give the people what they want. I think is your job to distinguish us. So Brandon is about your difference. You’re right about it’s so much of differences. It ain’t about you know, what’s the same, you know exactly right, just like that process, so once he paid attention saw what they connect with now.

He knows what his differences are. He knows what other people like about him and he can give them more of that. So then they can give themselves more of them, and now he has these. This fan base. That’s growing, that’s tip number five from nipsey, but everybody right for you. Yet I know my philosophy on my business model. I need to be involved as a partner. I need to be an owner, I heard, and I know that we ain’t going to have combos.

If you don’t start like that and then step number six, it gets real heavy OOP seven when it comes to that ownership. That’s give something I don’t know, but when it comes to nipsey, he’s super strong on the ownership and we’ll see a little bit more on this litt later. I see nothing right right, but I’m at the table at every dissociation, I’m in control of everything to do with my brand. To me: that’s the power, that’s where the you know the side conversations aren’t in the new opportunity right.

So not only this being an owner mean you own, something because there’s been this additional benefit when it comes to the power. That, therefore, is you so when you want to think about ownership, if you don’t own you’re, not you don’t have the power for decision-making, you don’t have the power for the decision-making you’re not going to be in decision-making meetings in those meetings. That’s on the bigwigs! That’s when the people who really make those moves are meeting right.

So if you can’t be in that meeting, you’re not going to build relationships for the people who really make stuff happen. Yes, nice to deal with some kind of distributor or just your manager or a in our. But if you can’t have that meeting with the guy who runs, let’s just say Disney or some kind of huge company that might even just want to license up all your stuff and give you all these additional opportunities, then you’re missing out on opportunities, which is what Most artists do I’m not trading ownership of the only asset I have, which is my intellectual property.

That’s his music, it’s pretty much true for every artist. All they got is their music, don’t give it up not go anywhere else. Why you feel like man, you know what I need to. I need to put my own compound. May I just believe ownership yeah. You know I mean I believe in you know: um, invest in yourself when you make money, you know you can easily go a lot of places, but I just feel like you know, your foundation should be strong.

He’s super consistent with this, so he made his own compound his own, a recording studio like for recording studios worth in one studios. I hear like four session rooms, but when you do something like this, you have to invest in yourself when you own, then you want to invest, then own, more, invest own, more continue this cycle and this how you slowly but surely build an empire, and next thing You know you buy out the building, you are helping and put other people on.

That would really really having an empire is like data, so I know he’s really super into daddy. He had one conversation when he was talking about him using Ryan Leslie super phone app right, and this really really treks fan data is one thing you need to really collect fan data generally speaking, but this goes to the extent of it. You come up to Nick C and say you’re his number one fan. He could look at his phone in about 10 seconds figure out exactly if you are his number one fan or not, he could just see his data and say hey well.

Actually such-and-such in Tokyo is my number one fan your number 76, because it’s basing on how much you support him. How many shows you going to how much how many album you bought, and he has all that data at the tip of his fingers. This kind of stuff is great because, let’s just say, you had a thousand fans, if you had a thousand fans like a thousand like super super fanatical fans that bought every single thing you put out, even if he has a hundred thousand people like a, but only A thousand people buy everything he knows if he puts out something for $ 120, at least those thousand people are going to buy it.

I’m going to make a hundred twenty thousand dollars off those people at the very least no beginning change like we in control to extent you know. Without the internet we got um a global village that we could deliver content to in our saying and it’s in his worldwide, you could told you to say: you’re marching. You could build businesses. So if you’re not stuck on, you know being a fine jumping and being some type of socialite, you could look at the guy for what it is, and you know saying – and you know build something.

I rock slowly tip number 10 – ignore the bullshit. A lot of artists do not do this they’re huge on the fame, junkie, socialite lifestyle, and what happens is I was going to happen to a lot of them? Is what happened to people past generations, where the oh geez had these great stories of what was and who he used to hang with, but they’re, not on top anymore they’re right there for you, because they didn’t keep making the moves and they didn’t make the right Moves which was focusing on the money in addition to the art, as opposed to just saying, hey, I want to be seen that’s what a lot of people do ignore that same stuff.

If you’re telling me that all y’all gauging it sound scanning billboard, we don’t need y’all y’all, getting an eviction notice. What did she say my this is hey. I don’t care if I’m in your main media outlets, I don’t care if I’m on your radio stations. None of this stuff, in which he’s on another net, he’s only had like one radio, I’m song for real for real, and he doesn’t need that because he can get to his fans, which means he can get to his money.

If he gets his money he can build and then create more music and then get back to his fans and get more money. If you got your fantasy got your money, you don’t need anybody else. All that other stuff is an illusion. I swear how much you get paid are the writers. I wrote that I paid him type of salary to my employees at my business that got felonies and I can’t get jobs, no disrespect so who’s. The underachiever I own, my company own the asset of this whole industry, which is yo-yo masters yo, your intellectual property.

You know, send your publishing, so you know you your metrics and what you gauge in as achievement is actually like a peon or underboss we’re looking at it, because you know like I’m not in it for the fame. Everybody want to be seen and held at the highest regard. Obviously, but you know you can’t cash that out and can take that to the bank, where you can in other ways, but you know, what’s the asset, what do the labels do it, for they do it for the ownership they do it for the for the catalogue For the mailbox money, and so you know, I think if you up one, what’s what’s going on you’ll you’ll respect that you wouldn’t say do underachieving for that yeah.

For you see, I play longer clips with nipsey’s in the other articles because stuff he said, is so real, don’t think like a peon. What he’s referring to is a complexion magazine writer, saying hey this guy’s underachieving? They lit radium one of their top ten underachieving rappers and he’s like no. You measuring people offer this little media buzz and this you know this little Fame over here, but nah man I I can.

I could pay you if I wanted to. I could hire ten of you if I wanted to, because I’m over here, winning with what matters tainted action to the mailbox money. What he was saying with that part is record labels. They finish the mailbox money, which is that money when I wake up is in a new check, is in my mailbox and that just keeps happening he is happening, but most artists. They don’t focus on that.

That’s why we have all these past stories of artists being ripped off he’s saying now. He has both of those things. He has the art and he has the money and he’s going to stay, focusing on that. He doesn’t need to get complex to give him. My a okay, you know it’s just like a metaphor for being a long horn. You don’t judge it by one leg of the race cause. If you judge me by my first leg, you’d have been like you know.

If the biggest dude on the web, then, if you’re, judging by the second leg, you might be like nip didn’t drop out, I’m a disappointment. But if you judge you bought a third leg, you won’t be like nipple, independent moment, yeah way back and look at it. As a marathon buddy dude came from, you know, single house, family, a gangbanging environment, you know, saying, didn’t graduate high school and been through the bullshit.

So what you say here is hey. This is everything if you put him in a nutshell: it’s a marathon. It’s a long game because building an empire is a long name: xjz, eggs, P, Diddy, P, Diddy literally start running marathons because he’s obsessed with the idea of a marathon because he knows he’s playing a long game right, it’s a marathon, so it doesn’t matter about the Ups and downs they they will affect you in the time being, but really, if you know, you’re playing a long game that helps you not get caught up in some of that BS when I said ignore to be this right, keep that in mind that’s number 12 And now we’re going to go out with a quote from Nick C on a mission, your worst enemy is idle time.

That just means hey, don’t waste. Your time on is BS point blank subscribe. If it was helpful, I want to go out with a quick article. I’m just of nimshi talkin about some other stuff because I still think it’s so dope is unhelpful.

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Online Marketing

How To Build A Fanbase In 3 Months! | $5 Music Marketing Strategy

It’s how a mere used a combination of cover, songs and original songs, a unique $ 5 a day. Facebook strategy and distro kid to build a fanbase of over 30,000 monthly listeners on Spotify is actually well above that I just can’t remember the number check this out so tell me more about because one of the things that baffled me, I wouldn’t say baffled, but what I loved because I didn’t hear other artists talk about doing something like this and once again just speaks to the assistants II was you’re a $ 5 a day, Facebook strategy.

I did that in the early days so like I, I think I when I when I when I spoke to a year ago. I think that’s what I was doing bad. So I did that for about three months yeah and I’m like you know what I’m just going to, let it run like people like the song, I’m just going to just let it run and see what happens and honestly, like I kind of forgot about it, and I just let it run in the background and then after three months like I did build up when I looked back, I’m like wow and actually built me up a little bit of an audience and a fanbase and people were checking as I was dropping those songs.

Every Monday, my streams on Spotify were starting to slowly creep up and then I dropped a cover. A sorry, a mash-up I did of to me a song into you, ya know, and I mashed it with russa song, wife, you loved, like really exploded. You know so like people like that one just hit all the algorithms. It went crazy and I think it’s almost at half a million streams now on Spotify. Oh that brings a question to my head.

So that’s essentially a remix cover I’ve been axed before, and this isn’t really something I get into as far as some of the legality type things, but I’ve been eggs when you put a cover on a platform like Spotify, what does that do for you? Like? Can you do that? Have you gotten any kind of strikes or anything like that? No, I haven’t because well with district kid, the good thing is, and I would use just her kid for any artists reading they acquire the cover license for you, so you’re covered and keep in mind like there’s two licenses right, you have master recording and you have Song and you have the copyright, which is the the writing of the song.

So I don’t own the writing of the song, but I own my master, which is the version of the song that I created. So I’m allowed to use that and put it like. I’m only getting master revenue, so Spotify also pays publishing royalties to the to the songwriters that wrote the song right, so they would be getting the backend royalties that way which don’t come to me because it’s a cover. I didn’t write the song, but I created that arrangement of it and I created that recording.

So both sides, like just a songwriter and everybody who’s covering my song, is yeah. Oh there’s tons of covers on Spotify like yeah, like there’s artists, who only have covers on Spotify. It’s just you just have to buy the license right. You can do it through district head and there’s a company called louder. You can do it through them. Boom cool has their service too, or you can use it. I don’t use to incur.

The reason for me is not because they’re not a good company, but because I release so much music that it was cost prohibitive. Like I like, I would have been paying what five thousand dollars a year just a tune core and it just didn’t make any sense, gachi so um, just to hone in on my process a little bit when it comes to district kid and how they kind of Obtained the rights for you so you’re saying once you submit a song, their algorithms, pretty much picks up on the fact that it’s a cover and they obtain it or do you submit and let them know that it’s a cover.

So when you, when you choose the option, they ask you district ritas is a cover and then you click. Yes, it’s a cover and then they ask you who the original songwriter is then sorry who the original artist is and then they go and obtain the license for you. So I like that better because it’s less work for me now I don’t have to use a third party to go, get a license. You can buy a license yourself.

You can just go to louder, comm and buy one but hey anything extra. They just handle the money. No, you do have to pay, so you have to pay. I think it’s a dollar a month to have the cover license, so it can’t add up if you’re going to keep it up there. It’s not bad. It’s twelve bucks a year. You know so well, then, for the service they’re providing like now, you have peace of mind right. You don’t have to worry about getting a license and worrying about all that.

I’d rather just pay the twelve bucks and not worry you’re sure, especially as an artist I mean primarily I’m already doing too much work. Um and that’s like one less thing for me to do. You know yeah all right, as you guys can see that consistency. First of all and foremost, is what I want you guys to focus on when it comes to his $ 5, a day, Facebook strategy. That’s so much better than just doing one week right and just going really hard on some Facebook Ads.

He did $ 5 a day that allows him to stay consistent and you have to do one dollar a day. It’s something just worth trying out over time and you have to do one dollar a day over 60 days or 90 days. Do whatever you can. So you can only collect the data over time within your budget, so you can get that information and learn how to make even more specific ads for yourself to utilize. But then, of course, a big part of his strategy, which is huge when it comes to the peace of mind that district 8 offered by making it so easy for him to leverage covers, because we all know how to do YouTube covers right.

A lot of people can make that happen quickly, but when it comes to covers on Spotify, I always got a lot of questions about it. Not it necessarily know how to answer that question, and I didn’t necessarily have time to figure it out or ask somebody. So not only is it dope, they they make it super easy, because a lot of artists need peace of mind. They don’t want to town a bit like focus on all this stuff when you’re, just trying to you know being Indian grind your way up into a better situation, but it’s also relatively inexpensive.

But Mary you’re going to mention that in his interview saying you know if he was using chunk or it would have been cost prohibitive for his particular strategy and with all that being said, a lot of people have been telling me for a minute. Your brain way. You should do a podcast, you should do a podcast and I’m strongly considering it in some form of fashion, and I decided that if it happens, it will definitely happen on distro kid.

I actually already have an account, and I’m filling my way through the system and with all of the good things I’ve heard about it when knowing so many people who are using it, I felt comfortable go ahead and get a discount code for you guys and offer It up to you at all for 7 % off your first year of membership with district kid. Now, if you already have district kid great on well and fine, I will actually love if you provide your commentary and experience with it in the description below.

But if you’re something you want to check out, then you can check it through the link in the description below to get that seven percent off district kid calm, /bi, p, / brand man, but other than that. As always, if you like, this article go hit the like button and you like, you, might as well share it and if you’re not subscribed, you know what to do. He dare subscribe. You

My favorite musician as of right now.

https://soundcloud.com/myles-brown-321811388/laminar-flow