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Consistency in Sales with Weldon Long | Sales Expert Insights Series

How you doing! Welcome yeah, I’m doing great man thanks for out thanks for skyping, looking forward to this yeah and for those of you who may not know Weldon, he is and a lot of you already do. He is a New York Times best seller with the power of consistency. He’s an entrepreneur sales expert: he has driven fortune 5 fortune 5 size and companies to unbelievable heights in revenue generation.

So Weldon really looks really knows what he’s talking about, and what I wanted to ask Weldon about today was about his book, the power of consistency and – and why is consistency so important for sales number one and second? Why is it something that perhaps we overlooked a lot at the time? Yeah, that’s a great question. You know, I think the the benefit of consistency is very simple. We all know that consistent sales activities produce consistent sales results, random sales activities, random sales results right.

It’s not rocket science, if you think about the operations and manufacturing side of business, let’s think of a computer chip manufacturer if they used on a random process and their engineering and their development and the manufacturing of their chips, they just kind of walked in the factory. Each day – and sometimes they do this – and sometimes they do that – we all know that the quality of the computer chip would be really really bad without a lot of unhappy customers.

So we understand instinctively from a manufacturing operations perspective that we have to have a process. Unfortunately, when it comes to sales, we don’t apply that same level of the need for consistency. We oftentimes think that we could just kind of show up on a sales call, and just you know, rely on our wits and our communication skills. The problem is, if we don’t have a consistent sales process, we’re not going to have consistent sales results.

In other words, when you look at a sales process, kind of the basic four components build a relationship investigate the problem solve the problem. Ask for the order, if we’re random in that process, then we’re going to get the same kind of results that the manufacturing facility would get if they had a random manufacturing process. We’re going to have very inconsistent sales results. So when I talk to salespeople, you know it’s like if, if your process are your results, rather, if your results are sometimes good and sometimes bad and sometimes good, and some that is by definition, random results yeah those random results are not coming from consistent sales.

I totally agree with you, so why is it then that in some areas of sales there has been this resistance to the idea of process or consistency, and some people will hide that behind the you know, it’s a kind of an art, and I do it my Way and they do it their way, and I just you know I don’t want to interfere with it and processes for other people, it’s not for us. Well, I think that it’s a great question, John, listen salespeople.

We tend to be a little bit more on the creative side versus you know the the organized side right, it’s kind of what makes us good. We have great communication skills, we can schmooze, we can kiss hands, we can shake babies or whatever that thing do all that stuff, and we kind of look at you know a sales process as being put in a straitjacket right so exhibiting used to often say that If you don’t have a sales process, in other words, if you don’t have a process you have to have when he call they can the presentation to be successful in sales.

Now, if it sounds like a can presentation, you’re going to be toast right, but you have to have a process. I think we resist it. There’s two reasons number one. I think we see ourselves as more creative communicators and we don’t like the restrictions. The kind of the process kind of puts on us and we got to be in a straitjacket, but I think the other thing is – and this is a big part of my book, both in our consistency and my new book consistency selling.

The bottom line is that we all face challenges in life and those challenges come down to three types: money, problems, relationship problems and health problems and the key to success in sales. The key to success in life. He is learning how to prosper in the face of those challenges right. It’s not that successful people somehow avoid money problems or avoid relationship problems or avoid health problems.

Is that they’re very good at dealing with those things and what happens off times? Is that we’re going out or making a sales call, and we have some personal problem or some financial problem, and it distracts us, and so we just kind of wing it this. The the key to success is learning how to prosper in all areas of our life. In the face of those challenges, that’s what I really talk about in both of those books.

You know how do you, how do you thrive and prosper in the face versus my life is? My life has been a textbook example of diversity. I spent 25 years of my life on the streets. I spent 13 years in prison when I was thirty years old, I was living in a homeless shelter, so I know all about adversity. What I’ve learned is that, if you can learn to deal with that adversity and prosper in the face of that, that’s where success comes in in terms of the process, consistency has kind of two folds and we can talk about these in detail number one.

Is the sales person sales professional doing the same things over and over? The second component of consistency is from the consistency theory right. So if I tell you as a customer, if I tell you that price is not the most important factor in my decision mmm-hmm and the hour later, I start you know complaining about the price right yeah. Those are inconsistent statements and the key is to hold prospects accountable to their previous declarations.

So and it’s interesting thing about the adversity piece right, because sales is all about adversity right because I mean it’s the one, it’s the one, it’s the one job where know is for you here know more than anything else right. So what is the key to learning? How to face up to adversity rather than outsource it? If you like or just say, oh well, there’s nothing I could do you know the reality is every time we come into a sales opportunity, there’s going to be difficulties right, there’s going to be obstacles, we’re going to have customers who want a cheaper price, we’re going To have customers who want to think about it, we’re going to have customers who want to talk to our competition.

The key in sales, just like in life, is learning how to thrive in the face of those obstacles. The key to that is to have proactive discussions with our prospects, proactive discussions. So, for example, let’s say I was selling you a new car, then before I start talking to you about selling the new car, I’m going to ask you a simple question: I’m going to say John again in the course of buying a new car, I’m sure that Price is going to be something that you consider.

What’s going to be one of the things, that’s you evaluate correct, mm-hmm. Well, you know I’d like to share with you an article from edmunds.Com that talks about the ten most important factors that we should consider when buying a new car and, as you can see here, price is number six. You know the reputation, the service department, the the appropriate, the type of car for your needs, and all these are the factors.

So let me ask you John: would you agree or disagree with with edmunds.Com that there are a few factors that are as important, perhaps even more for than the chief price yeah? So if I get you to make that concession upfront now I now already I’m trying to sell you a car and I’m going to ask you to sign the paperwork on a car, and I want you to raise the price objection. So John misses the car. I’m going to recommend this is a perfect car for you and your family based on.

I think I’m worried about you and the time we spend together. So the only question I have is that when you trust me with this recommendation for a car, I’m still a bit, it’s still a bit off on the price. No, it’s a big decision! John! I don’t say that completely, but you know earlier you had mentioned that you agree with Consumer Reports. That price was not the most important factor in your decision as that changed our time together.

No, no! No, no you come to mention it. It hasn’t really well great. With the information I’d like to start the paperwork: well, the key there is public declarations dictate future actions and it’s based on a psychological principle of cognitive dissonance, and I looked at on my read. It is three o’clock and I forgotten, like oh, I forgot to pick up John, that anxiety is called distance when humans feel dissonance.

We want to get rid of it. So what do I do? I picked the phone up and I said John I’m going to be late. I’m sorry I’ll be there, but I do something to get back into a state of residence, so I can feel better about Who I am as a person. The same rules apply in sales. If I can get, you acknowledged, price is not the most important factor and then you bring it up later. I simply remind you, it’s conversation, you’re doing with spirits, dissonance right, because you did say that an hour ago and you’re going to feel anxiety well as the Sales Professional.

I’m simply going to ask you for the order again, which is metaphorically throwing your life preserver. So you can make a decision, that’s consistent with your previous actions right. It’s not the rocket science right using psychological principles and the sales principles to achieve the results that we want every day, and what I like about that Weldon is the fact that you’d you, as you said I mean you, didn’t sit around as a lot of you Know a lot of people when they’re in a selling situation, they’re dreading the obstacle coming up: they’re dreading the objection coming up.

You are like, okay, I’m going to just meet it head-on, I’m going to deal with it early and and then I’m going to have a fallback position later, if it, if it rears its ugly head again, but what I’m not going to do is avoid it right. You know people operate on the misconception that that effective sales – it’s about high-pressure effective sales, is not about high-pressure effective sales. Jon is about high service, not willing to extend ourselves professionally emotionally to our customers.

Part of that extension is that I have to you, know kind of have some insight and what I know what the objections are going to be if you’re selling your CRM, for example, that your company produces it sells whatever you know what the objections are every time That you’re going to sell it, there’s probably two or three or four that you’re going to face on 80 % of your calls. We should never be caught flatly.

We should never be caught right unaware. We have to anticipate those and, as you said, not dread. Those coming up but anticipate those coming up and approach them with like I knew this was coming. I know what you’re thinking before what you’re thinking, because I sell you, know software ten times a day, you buy it once every 10 years. I should know more about what the objections are going to be the new day, so it does not anticipate an answer about the hard work of sales, and that is what consistency comes in.

I know exactly what I’m going to say, depending on what objections, and I anticipate that you’re going to it’s. I think one of the other pieces about consistency well done. A few agree is that there’s there’s nothing worse than if you have an experience with the salesperson and then maybe you get to sale. Maybe you submit the car or whatever – and this has happened to me personally and then I call you up a week later because there’s an issue with it and you’re completely different person right so I mean how how important is it to because I always say like Chameleons make great pets and they’re lovely to look at and everything but salespeople they can be, it can be devastating right, listen, and this is part of the extending ourselves emotionally and professionally you’re, not just my customer before you sign on the line that is not a Year out of the homeless shelter, I started heating, an air conditioned company.

Now I don’t a first thing about heating and air conditioning, but I know how to sell so. I started this company and I focused on the marketing and sales. I hired the operations people by the way through that company. The 20 million dollars in revenue in five years in 2009 were selected is one of the magazine’s fastest growing companies, but the core foundation of that company is, I offered what I call the one year test drive right, so John again will roleplay and say you’re, my Customer you’re, my homeowner, I say John – have you ever bought something from a department store.

You didn’t like he’s a flashlight or something like that sure, and you decided you wanted to return that item. What happened when you went back to the store? Did they did? They shun you did they turn you out the door or they give your money back or any pot. Whatever you want yeah. No, there was a pretty simple process exactly well. I decided it should be the same way: the heating air conditioning industry so John.

What I’m going to do is to extend this offer. You’re, a one-year test drive I’m going to put in a brand new heating and air conditioning system, and I don’t want you to buy it tonight. I want you to try it for a year 11 months in 29 days at the end of that process. Any time during that first year, if you decide the system doesn’t work properly, you don’t get proper service. You don’t like to waste.

Someone from my company treated you on the phone. I will offer you the opportunity with one phone call to me: no brain damage. I will remove that system and refund 100 % of your initial investment. Now John. What does that say about the level of quality and service? I’m going to offer you if I have that kind of responsibility on my shoulders? Well, I mean obviously you’re going to you’re going to turn over every stone to make sure that you’re the best quality of service in all areas and every interaction the customer has with your business right exactly so John now, if you call me a month later, two Months over the problem, I have a responsibility and obligation.

I got to make sure you’re happy. I can’t that chameleon. Also I’m like who are you what’s they’ve done, I’ve got to make sure that you are taken care of, because I have a responsibility. You know that I have to extend to you, so did you ever actually have to take your system out? That’s a wonderful question. In the best question. The reality is in 20 dollars of sales. In five years. I never had to return a system.

I will tell you: there were a few opportunities where I did it, because I wanted to sure I remember. For example, we had a customer. Her name was Sarah Parker. We installed a very expensive system to her high-efficiency system and on eight months later, she calls me up and she wanted us to come and install a less expensive system and refund her the difference when I I said well, what’s wrong with the system, she said, nothing’s Wrong with the system, when I’ve been diagnosed with cancer and I’m having to leave my job for treatment, I got to sell my house I’m trying to get all my money together.

When I understood what happened the situation she was in, I said Sarah, you keep the system and let me refund the difference, and so I didn’t have to, but I did it by the way. The letter that I got from Sarah Parker, in my estimation, was worth 20 million dollars, because that letter was the foundation of my sales process. We have to sell with integrity, we have to deliver service with integrity. One of my mentors was Steven Covey, who wrote the seven Habits of Highly Effective People, and I learned something, as I often say, values are knowing what to do.

Characters having the strength to do it and integrity is doing it when the push comes to shove. Right in the rubber meets the road you have to be a by the way, I would tell all of our business owners sales professionals out there that the way I looked at that kind of return of money as marketing money, because it was the best marketing money. I could ever spend because my next 10 customers next 100 customers.

They were going to hear about that story and never going to read that letter with me. I promise you so I mean so as you guys as you’ve outlined beautifully here. There is a huge economic value to consistency right to the consistency of whether you’re just an individual sales person or an organization, but take it down to the level of a sales person right if you, if you provide a consistent level of service and really well.

If I do that to you right, then you’re likely to recommend me, but I have to deliver that to every single person who recommends me right. I have to deliver it to the next person. The next person, the next person, absolutely is really important. Listen people all communicate in different ways. Some people will read and learn. Some people read articles. Some people hear some people are tactile learners like they learn by touching things.

Some people learn through emotion and stories. So when I create a sales presentation form, is I incorporate every form of communication in the sales presentation? The reason I do that is, I don’t know for sure what a particular customer I don’t know how they’re going to connect with me. Are they connected to the story? Are they connecting to the product demonstration? Are they connecting to what they’re, seeing or reading you never know for sure, so we incorporate all of these forms of communication to a prospect.

If I have consistency – and I do my sales process the same way every time I’m going to hit every one of those communication medium right, so I’m going to connect with you at some point. If I start picking and choosing which part of the presentation I’m going to use, I may skip the form of communication that would have run you over right, say you can’t be random in this process. You have to hit every form of communication with your prospects.

They have to see pictures, they have to hear stories, they have to touch products and experience products. They have to get emotional, they have to have logic. They have to have all these various things, because I’m going to connect with you on one of those. If I start reading – and we decided I’m going to try this I’m going to try that I might miss the one thing that we run you over as a customer, so at the essence of what you’re a lot of the essence of what you’re talking about here Is obviously, you know consistency of execution, but it’s preparation and planning to write, because you can’t be considered.

You can’t do what you just said about having a presentation that hits all the different you know: learning styles or whatever information receiving styles, unless you’ve done your homework here, my desk. This is for a 50 million dollar company in California, and I developed their presentation book and their job is to go to this book. Tell the stories I teach them to tell ask the questions. I teach them to ask and, throughout the course of these 10 or 15 pages, we’re going to touch on every one of those communication methods right, I’m going to connect with somebody at some point.

I do the same thing with FedEx. I do the same thing, but Farmers Insurance. I do the same thing with Wells Fargo. You got to communicate and do it the same way every single time, if you, if you manufacture computer chips and you do it randomly you’re, going to have really poor quality result, and what about with you know when a a prospect or whatever starts to take you Off track and you’ve started starting to feel like.

Oh I’m, never going to get to these pieces or I’m going to miss something and the I’m. Obviously I’m trying to be accommodating here and go down this. You know rabbit hole with them. How do you? How do you advise as people to control that situation as best they can given the fact that you have to react to the customer? Great great great question number number one. I rely on the process because I’ll follow the process and let’s say I’m on page five of my process.

Now again you can’t sound like a possum. It can’t sound like an presentation but less than the phone rings and the prospect gets distracted with some other issue. In their business or if I’m in home sales, one of the kids comes around crying for mommy right. When the dust settles on that distraction, I can bring them right back where I was right. So I stay on the past. The other issue you mentioned the rabbit holes.

This is a really important issue. I’m glad you brought it up. You don’t have to chase every rabbit down every hole a lot of times with people, especially when you use a consistency theory to sell. When I reminded you, for example earlier that you said, price led the most important common things that home what other prospects will do, is they feel that nervous energy because hey, I did say that an hour ago and they’ll start going down rabbit holes? Oh well, I got ta go on vacation next week to my brother-in-law.

I got ta talk to him and my kids, down to the doctor and they’ll come up with every distraction. All you have to do is to when they finish speaking acknowledge. Yes, I understand it’s important to get your child to the doctor. I important I understand it’s important to go, see your brother-in-law. However, with your permission, what do you say? We start the paperwork, and so I ignore the distractions, because when people get nervous, it’s a very common human behavior, we get nervous.

I ramble mm-hm and people will do that. The problem is a Sales Professional, sometimes those ramblings which are just on nervous energy. We start taking those as legitimate objections and we start next thing. You know what do you feel about the vacation, these rabbit holes like you’re, talking about and next thing you know we’re having a different conversation. Do you have to stay on Rails, especially? We gets the closing sequence right because that’s the most common time, people will try to distract you and get you off.

You got ta be on Rails. You don’t know exactly what you’re going to say during your closing sequence and you have to stay focused. Whatever obstacles come up, you simply remind them of what they said earlier and come back and ask the order yeah, and that is about preparation, as you mentioned. If I go back to Stephen Covey, the four quadrants of time, quadrant two is planning preparation and prevention.

We have to take the time to practice. Roleplay prepare ourselves. So when those objections come up, we’re on Rails right, we don’t get distracted because we’re the professionals we sell. Whatever we sell every single day, your customer probably buys it once every few years, lady once on a lifetime right – and I think that’s it – that’s an important thing to add there is that idea of when you do get down to the end of the process and As you say, maybe I only buy it once or a year or twice.

Oh maybe this is maybe it’s in a b2b. Maybe this is the first time the company is trusted me to make a big purchase and there’s a lot of emotion attached. There’s a lot on my back, you know, and so I’m bound to get nervous towards the end, I’m bound to start thinking. Am I making the right decision so if you can anticipate all that and, as you say, not get caught up in my anxiety but rather make me feel better than obviously there’s a greater chance of closing the deal, this is the bottom line.

Is everybody gets nervous at the end sales professional gets nervous, we’re talking about money. The prospect gets nervous because we’re talking about money, the reality is, it causes us emotional pain. We spend money, there’s a lot of scientific research about that that we spend money. It causes the emotional pain centers our brain, to become very active, the same way as if our dog dies. It’s an emotional experience, so we have to make sure that we are staying focused so that we don’t get distracted by these things.

At the end of the day, I tell people listen in sales, you have to be friendly, but not every prospect or customer. Is your friend hmm at some point you have to be the professional at some point you have to be the physician who delivers. You know the news you have to have the surgery. We have to do this, it’s in your best interest and we have to be willing to kind of you know what I, when I tell people it’s a that sounds a little corny.

I guess, but you have to be willing to jeopardize the relationship. Some salespeople are so good, the relationship they never move into closing because they don’t want to seem like the salesperson. You have to be both. You have to have the relationship and then you have to courage the conviction, the commitment to ask for the order and to hold this person accountable to the process right. It’s not always fun to do, but listen.

You know Zig Ziglar used to say if you can’t close you’re going to have skinny kids, here’s the bottom line at the end, that’s what I teach salespeople whenever I talk to them when you’re at when you have that moment where you know you need to ask For the order, but you’re afraid that they’re going to be offended, are you afraid they’re going to somehow be disappointed because all the sudden, your sales professional, think about this think about who’s going to be disappointed? If you don’t ask for the order you know who it is, is your family and the people who count on you to bring home the bacon right to bring home the money to pay the bills to provide a quality of life? Am I going to disappoint them by being afraid to ask for the order, or am I going to risk? Maybe just maybe this prospect thinks I’m awesome a salesperson.

If I got to disappoint somebody, I’m not going to disappoint my wife and kids. I’m never going to come home to my wife and kids and say: hey guys. We can’t go to Disneyland, we can’t go to private school. We can’t do this, the kid that, because I’m too big of a candy-ass never going to happen yeah and by the way I always say to people when this comes up. Is I hate to break the news to you, but they know you’re a salesperson going on exactly listen Weldon.

This has been fantastic, so just before we go, can you tell the people when the new book is coming out and a little bit more about you yeah? So consistency selling comes out October, 2nd it’s available for presale, go to Grover long com. There’s an offer. We have you. Click on. You buy the book through Amazon. You put your order back in and I said that we said like an hour’s worth of article training on the mindset in the sales process.

It’s super super powerful content and we’re just time to promote the new book so dirty water, long, calm and you’ll see it or go to consistency. Selling, calm and you’ll see the awesome grades. Listen. This has been fantastic wealth and my name is John golden says. Pop online says magazine pipeliner CRM SEO for another expert insight interview really soon. Thank you. So I encourage you to subscribe to sales popped on net.

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Car Sales Training: (INTERVIEW) STRATEGIC ADVICE FOR AUTOMOTIVE SALES PEOPLE

He’s from Canada and MJ kicked butt last month and made a bunch of money. Now, listen to me. He didn’t always make a bunch of money. Okay, I’m just going to sell it up like you know, man ask some questions, and hopefully this will help you guys, where you’re at if you’re struggling, listen, 90 % of the sales people in the country are struggling right now, selling cars a lot of the time.

They’re this far away from breaking through and crushing it, and the reason why I want to do this in an interview with MJ is that he’s had the same challenges and he pushed through and now he’s going up and MJ invested with me. And that is why um he bought the course together. He bought a word track. Look um his spend some time training and 20 years old. I’m going to say this if you’re 30, if you’re 40, if you’re 50, if you’re 60 all ages can do this, am I right MJ? Oh absolutely, I mean it’s very easy to follow.

You’re, just the person talking to a person on the screen and if there’s, if you can’t understand from that, it’s not going to get any simpler than that. Yes and listen MJ! Let’s talk about it! So you graduated school, you, you got into college for a minute and you decide college wasn’t for you, you jumped out of it. You got into a car dealership, you worked hard just like everybody, and your management was very discouraging.

For a little bit. I mean a little bit, I mean it wouldn’t be all of management for sure, but for sure there were some people that were making me kind of just want to leave the car business. I I thought it was actually me thinking that, oh maybe I’m not ready for this business. Oh maybe they’re right! You know I’m too young for this. I’m a mr. Know-it-all you. I think I know too much, but in reality I know nothing.

But then, at that point I was like you know what maybe it’s a time to try a different dealership. I want to try it a different dealership. Was there a couple months same kind of idea? I’ve, just I just wasn’t excited about the you know, selling anymore or not just selling, I would say just the product and the environment, everything and in general search very discouraged at the time when and then when I was given the opportunity to try the first store.

I didn’t ask any questions I just moved and over here when I moved I slowly started seeing things compounding. I started seeing all my work that I put in the year before slowly picking up and I started, and I Anna and you know I started on the use department and I was just second months and they said you know what man you’re doing great here. We want to move into the new department, but then I did so well in user, like you know what actually we need? A young guy, like you in the US Department, just stay where you are man, you’re doing great things, and this is where I started getting happy.

I started seeing you know, started bringing back the real me. I had the excitement I had. The drive was like you know what my management loves me. This is a story. I want to stay at there’s no way, I’m leaving this place. Okay, let’s say something real quick before we go to the next question, sometimes and Grant Cardone says it’s a lot. You may be in the wrong vehicle, I’m not stating that anyone struggling needs to say that it’s their store.

They need to look at themselves first, but it could be a possibility if no one in your store, believes in you that you have to choose one or two roads, one, you run everybody over, you make it happen or two you go find a different set of Leaders at another store – am I right. Absolutely leadership is key. I mean at the end of the day I followed this ever since I I was an entrepreneur in an entrepreneurial person’s spirit at heart.

Ever since I was 15 years old and ever since then, I’ve always followed this rule that you are the product of the five closest people around you and when the five closest people around you are bringing you down they’re all you know, and I’ve learned some of The stuff in your course, and I’m like man, this is actually exactly what happens at a dealership where things are not going well, you know the coffee drinkers, just gravediggers right, bringing it down doing nothing all day and then waiting for that person to drive through the Lot and then go be greedy and run for that up now, moving to a different dealership, where the environments happy everyone’s, you know, kind of, like me, majority of my dealership was actually young guys.

I can really resonate with a lot of people here, they’re, not much farther than me being the young guy yeah. I like you, you’re, going to get you’re going to get some jokes later on you just, but that’s just for for fun. You know your period you’re. The young guy they want to treat you like, you know they want to kind of bully you around, but not not not to discourage you just you know they call it in this business.

You got ta have thick skin and that’s that’s what they’re trying to do? They’re just trying to play with you, so don’t get discouraged from that. If you’re a young guy starting out in car sales, you just got ta fight through it and what you got ta show people is, you know what I may be young, but I’m selling more cars than you yeah, but you’ve got to be a fighter. Am I right absolutely you don’t saying it’s not always easy and you have to stay a loner.

Would you agree? Is it lonely at the top? Oh yeah should be lonely at the top. You know you have to stay away from those haters and matter of fact. You have to use that hate as fuel put a bit of your pain to run over and then oh, I and that’s what exactly why I do what I do, because I have so many naysayers, so many people saying you’re going to go nowhere in life. Oh, what are you doing being a car salesman? Oh man and you know being being born born in Pakistan on a brown guy.

You know I got my family all. What are you going to do without a university degree who’s going to marry you, although all that kind of stuff, but that is literally the fuel that makes me go everyday because car sales there’s endless opportunities where you can go in your life? Man, that’s sales! Guess you can be a Salesman next year, like you know why we want to put you in finance department who knows you might become a manager in no time.

I know I know some people that became management in five months yeah. Absolutely this business is so good to those who take it serious. Would you agree absolutely yeah, I mean you got ta treated like a career man if you’re here, just because you’re thinking this is just another little gig for you to make money just part-time sigh. This is a side you’re not going to go anywhere in this business, I’m going to make it you’re right and so, regardless of race, regardless of age.

Regardless of background right I mean it doesn’t matter, I don’t think any of that matter. It doesn’t matter the fire in the belly. Am I right absolutely and and you’re in a business, we’re talking to people every single day and all they want is someone who understands their pain understands what they’re going through and you just got ta help them find. Then you got ta, be the solution maker yeah problem solving.

So am I right? Yes, absolutely you have to learn the skill along the way and you’ve been investing in yourself. You trained you train every day. Absolutely I ever since 16 years old I have splashed. I would say thousands and thousands of dollars in different courses and I’m talking, like literally any kind of course, Amazon business courses, Shopify business courses, I’m talking literally ATM business courses.

I put thousands of dollars, but you know what all that money I spent wasn’t money wasted. I learned so many more things and I know so much more than people that are my age people, my age, the majority. What they’re doing on their weekend just partying yeah, I don’t go to party yeah, you don’t need to you’re going to crush it. I can’t wait to see you at 22, 25, 30 years old, but some advice, some advice for everybody tell us this through.

All of this grind that you’ve gone through in your 20, obviously you’re, still very young in life, but you you’ve already tasted rejection, hey you’re, not going to make it. You know and you’ve had to push through it all last month. She’ll, have you finish out alright so last month, so in my company we have an event: that’s been hosted for the last 31 years, where all our dealerships in the whole city, all our inventory, goes down to one place, and now we have an indoor sale in Basically, a winter time in a winter setting and people want to be inside warm areas – it’s minus 40, 45, some times out here so yeah.

So before before last month, I I will say, I’ve had I’ve had some good months, but I’ve also had months where I’ve made minimum wage sure. I there’s been months like that. There’s guns like that man sometimes like the thing is a lot of sales. Guys are going like this up down up down and down because if they’re just discouraged, they think that there’s there’s no way they’re going to get out of the rut.

But the thing is you got to be the difference-maker man, so I was in a setting. I was the youngest guy there. I was going up against guys that have been 20 30 years in this industry yeah and I was like you know what what are these guys doing wrong? I looked around and I said what are these guys doing, that I can be doing majority of these guys are hiding in cars waiting for that up to come down. What I did is I created a lot of my own traffic, I’m the person that was getting on Facebook, calling our friends going on snapchat Instagram all these things that are modern and I was finding traffic and your brain being.

The thing is right: absolutely like you: if you’re not prospecting in this business, you keep just people got to remember this. This isn’t a job. This is a business. This is your own reasons. Thank you, you’re, the at the end of the day, you’re the master of your own destiny here. So, if you’re, if you’re not going to go out there and grind for this job, then you know: why expect another minimum wage? You know check no job so having gone to that 12 grand month.

You know I have to I working with you. My goal is: I want to hit that 30 grand month I want to. I want to go further and but you’re not going to be able to do that unless you invest in yourself, I love it dude, I think that’s an asset. Well, let’s end on this note and obviously the fact that I love sometimes taking a minute just talking to someone that’s pushed through the struggle, because, on the other side, there’s like it hasn’t always been good and now that you’ve tasted what’s good, you know that hard Work and training is going to take you to the next level in one right.

Exactly because I fight don’t work just as hard as I did last month. There’s no way I’m getting the months like that or harder, but smarter too right. Absolutely because you could, you could work 80 hours in a week and then still have a horrible month unless not working smart, that’s right, and then what what advice would you give to anybody in Canada? How great is the market in Canada? It’s all perception is there? Is it as the market rate? If you work hard and train yourself, you know what it doesn’t matter where you live you’re in the United States, America, and that your population is 350 million people.

I am I’m in a population of 36 million in the whole country where I live. I have more population where you live you’re in Oklahoma. Aren’t you yeah and what’s that 250,000 yeah there’s not a bunch yeah, I I’m in 300,000, you you sold $ 70,000 worth of product and a bunch there’s no excuses. There’s no excuse economy. Yes, all here man, our economy is not as good as yours. That’s for sure a dollar is like a dollar 37 or something right.

Now, I’m not even sure it’s it’s not it’s not the best. I know you can buy a 299 course, but it cost you 400. Oh yeah. I always like man. It’s $ 2.99. I paid $ 400 of this course and I was like I better be using this and I I don’t even care about that. Little dent because I’m going to be paying as much money as I want to get your seminars and I’m definitely going to be at a seminar, because the value that I see in your content there’s not a lot of people out there doing this.

What you’re doing providing sales training directly first car sales guys? A lot of the training I see on YouTube is from like they’re, very well, very general and from people that are like you’re 40, but I’m seeing some training from people that are like 65 and their ways are just old and very expensive. Customer TuneIn work you’re right. Actually, the thing I learned from your articles was actually how you can actually be nice to a customer and still earn their business.

We got a sensitive customer now in 2020 yeah. If this is that yeah a very sensitive time, yeah yeah, you just got to be more skilled, that’s it right absolutely and you can never not learn enough. I could be 90 years old and learned something new every day, yeah yeah, no I’m going to and I’m not saying it doesn’t. You have to learn from everybody. I’m going to cardones tonight still for three days in about five days me and my wife were flying out not for anything specifically but just to be around the energy and to shut my mouth and just learn.

You’re going to be in an arena. Full of entrepreneurs are going to learn so much and those are like-minded people who want to get ahead in life. It’s not a bunch of naysayers and people that want to bring you down yeah. I love it. Man well listen! Dude! I want everybody to know that everybody’s going to have a struggle everybody’s going to have a down time, you’re going to have another, but so will I and it’s what we do with those bad months? It’s the way that we believe in ourselves the way that we tell her itself.

Our lives are going to go the story. We would continue to write every day about how our journey is. If it was easy, it wouldn’t mean anything to us. This is a very hard job, but only the hard things are worth doing. Also, it’s way easier, the more skilled you get it right. Absolutely. I cannot stress this enough what you just said. This is a very hard job. It’s not easy! That’s why you don’t see a lot of young people in this industry because management is not ready to take them on, but if you, as a young person, are getting in this industry and you’ve got that opportunity, don’t waste it don’t waste the opportunity.

You need to realize that there’s something special about you, then a manager saw and gave you that opportunity, so don’t waste that yeah pay it forward and never never let anybody give the opportunity to say to that manager. That was a bad hire. You proved them all wrong if you get your battle, you fight like never before people literally used to say at just a month in. Oh I’m surprised you made a month here.

Oh, I’m surprised you’re here for five months and it’s going to be the same thing again and again until they’re going to see that I’m on top and they’re not love it. Man, well, listen, dude, you’re, an unbelievable twenty-year-old, you’re amazing and I’m glad everybody got a chance to meet in day and we’ll look up in two or three years. We’ll do another one and we’ll just see what happens hell. He may be a GM down there and Canada crushing absolutely mad.

Think big dream big and do it awesome

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Ethics in Sales with Richard Forrest | Sales Expert Insight Series

My name is John Dolan from sales pop online says magazine and pipeliner CRM, and today I am joined by Richard Forrest, who is in Sydney, Australia welcome Richard. Thank you very much, John yeah nice to see you today and Richard is the managing director of the fmg group and today. What we really wanted to talk about is ethics and sales, and why ethics and honesty matters and let’s face it when most people, particularly outside of sales, shall we say when most people think of sales, they don’t necessarily think of ethics and honesty.

That’s not the first thing that comes to their minds right. They always think oh yeah. It could be wary of salespeople because they’re a bit slippery. So let’s talk Richard. Why do you think ethics and honesty is so important? And how do you better project that, as a salesperson yeah, I think I think is so important to everything we do and you see almost tends to get a bit of a bad reputation for that? I think it’s because some people do have underhanded practices, but for me the reason for honesty other than it being a core value.

Is that it’s a long term approach to whatever you do, if you’re dishonest in a sales presentation, inevitably nothing it no sale, goes under percent smoothly from beginning to end something’s going to come undone and if you haven’t got in the bank, some honesty and credibility to Back you up it’s very hard to overcome load and you end up with a very unhappy customer. So right from the outset, I think demonstrating honesty and integrity and means you can build a great client relationship and it builds your brand and your own personal image yeah.

I I couldn’t, I couldn’t agree more because, as you say, there are things that are going to come up during a sales process and building the building that the trust factor is huge. But so how do you go about that? Because, as I said again, I mean people aren’t just going to trust you just because you show up right, you’re going to have to be improve that. So how do you go about that as a salesperson? Well, I think I think initially it’s making sure you don’t over promise, it’s doing the right thing by the person and showing them respect so, whether you’re talking to them or their PA, show them honesty and dignity and when you’re actually selling be honest with what you’re Doing and don’t over promise, don’t oversell somebody’s looking for a product or solution that you can provide.

They are looking for your solution, but if what I’m looking for is inside the remit of what you could provide, the best thing you can do is tell them that, because if they still decide to choose you – and they may well do at least they do – that With their eyes open, and so I think the key thing is make sure when you’re presenting your product, you do so honestly clearly know over-promising. Yes, so that’s a and that’s a difficult thing sometimes because, let’s face it most salespeople, are you know optimist by nature? I mean you have to have a certain kind of crazy optimism to be in sales right because you suffer from so much rejection, so sometimes there’s the temptation to like try and fit the square peg into the round hole, and it’s not necessarily being dishonest.

It’s just that you’re so enthusiastic and trying desperately to make this fit for the customer, even though when it’s patently it’s not going to. So how do you? How do you encourage a salesperson to overcome that? To take that step back and say: okay is what I’m doing now. Really the right thing. I think that’s exactly right. It’s it comes down to doing the right thing and the right thing is not just doing the right thing for my bonus check at the end of the month.

It’s about doing the right thing by the customer and it’s doing the right thing by the company and it’s also doing the right thing by the operations team who are probably going to have to deliver on what you’ve sold. And if you get all of those things wrong, you’re going to get a wealth of pain from all of those different people, so actually in some ways you learn fairly quickly. You can’t overstep too much, but I really think that the approach that I really focus on when I’m selling and when I’m talking to people about selling, is one of asking really good questions of the customer to find out exactly what you need.

You don’t need to overcomplicate, but you do do need to find out exactly what they’re looking for and if you can do that you can say to them. This is what we can provide this. What we can’t sometimes they’ll choose a competitor over you, but many times. If that’s been oversold, they’ll come back to you at the end of it and say you know what we bought the wrong one, we’ll all a total to your game, but that sort of long-term approach makes a big difference.

Ya know I like that. I did the idea of you know qualifying properly asking the proper questions, because I mean: let’s face it. Sometimes again, I said enthusiasm or optimism or something takes over and says people tend to skid past the qualifying phase a little bit too quickly and that obviously leads to problems down the road. So so, when you’re working with with salespeople, how do you get them to kind of you know slow down cooler, jets, a moment and and and really get into the questioning phase and qualify properly? So how do you revise them together? I think they they sorry say again.

No I’m saying how do you advise them to do that yeah? I always advise them to, as you say, take it slowly and understand that the client’s needs, because you’ve got something which can do a whole range of stuff, and only some of that is going to be what your client needs. So there’s no point in talking to them about things: they don’t need and therefore qualifying them and taking the time to understand exactly what they can’t they’re their pain points in this situation are is really vital.

I think one of the best things that a salesperson can do is see their clients problems through their clients eyes, because when you can do that, you can identify what the issues are for them and where your service or product can fit in. So my counseling always is take your time build your questions, understand what are the key questions and then view the problem from the customers solid and because you’ll build a really good rapport with them.

They’ll understand that you understand their issue and they’ll also open up and they’ll, be much more likely to trust you, because it’s not just about finding an issue and selling on that issue. It’s about finding exactly whether desintegration those yeah, it’s always an interesting. It was fascinating to me bit it’s an interesting phenomena that sometimes we forget that we’re consumers ourselves that we’re buyers ourselves and and sometimes and, as you say in a sales situation, says people forget to put themselves in the shoes of the buyer.

Yet you know they’re in the shoes of the buyer, all the time themselves personally, whether it’s buying consumer goods or whatever themselves. So that’s a really that’s a really critical piece is that empathy, peas are putting them in their shoes, but it just doesn’t seem to come. Naturally, to everybody, why do you think that is? I think I think too many people are focused on making the sale on the outcome and not the process.

One of the first things I learnt in sales is that you don’t make a sale by doing a lousy presentation and posing really hard if you can leave sales that way, but it’s rare the way the way to make sales is in the presentation phase and the Presentation phase is not a verbal monologue of the sales person present or talking at the prospect. It’s about a two-way conversation where the two people are aligned – and you will know this when, when you meet somebody and you gel with them you’re having a conversation back and forwards, and you find things in common, the same is true in sales.

The sales person needs to find what they have in common solution, wise with that prospect, as well as building rapport and when they do that they go on a journey together, it’s not a one-way giving of information. It’s absolutely two people together. Taking that journey understanding what needs to be done, and so by taking the focus off the result at the end and the cloves put it into the presentation and having that presentation being a two-way process, not a one-way process, and because, when you get to the close Likelihood is the survey the client is going to say, okay.

So what are the next steps you don’t actually have to if you put your your energy in the right area? So so it’s an interesting point that you raise right. I mean it’s about having obviously engaging in that conversation. Getting that kind of rapport going and – and I think part of that is you know that you have to recognize that especially a b2b sales right. You know, there’s a lot riding on behalf, the buyer right.

It can be, it can be a career enhancing or a career, limiting decision that they make. Depending on how that works out, and I think going that empathy and really drilling down in that early conversation, you know, can really make a big difference. So how do you also advise your salespeople to go beyond like surface level questioning in order to really get down to what’s going on with with the buyer, with the buying committee with the company? All those other factors are may come into play.

Yeah then you’re absolutely right, you’re generally selling to one of several people who go fine from you and so again that’s the reason for building a great relationship, rapport and um ability a good conversation with that decision maker because they have to take their conversation with you. The salesperson back to the other members of a team and sell it to them, and so they need to be able to do that effectively.

It’s very hard to third-person sell. But if you believe that the person who sold to you is being honest and it’s given you a really good solution, it’s much much easier. So I always suggest try and get as many of the buyers people in the room if you can. But if you can’t make sure that you’re talking about the the problems that exist not just in the the people who are present in that meeting, not just in their areas of the business but also in the affiliated areas of the business, because that’s what they’re going To translate back to their colleagues, so if you’re talking to the head of Finance but there’s an IT component about what you’re talking about, if you can talk to that head of finance about what the IT person is likely to be suffering from the head of finance, Is going to go back to IT and talk about that? It’s going to resonate so you’re, bringing the other buyers in without a and and that again is building more trust and credibility.

Right because you do that, you have initiated that connection. Yes, that’s exactly right and I see salespeople get things wrong right from the word. Go not even in the sales presentation when they’re trying to get through to a decision maker to talk to them. They bully their way past the EA or PA or receptionist them, and they expect that that’s going to be acceptable and nobody going to find out about it.

Inevitably, the decision-maker finds out about it and you’ve lost it before you even get, and even to your point I mean some go goes far as like. I really don’t want to get the IT people involved because they could like sabotage my deal. So, let’s see how I can keep them out of this, so just moving on to another thing about honesty and ethics in that in selling. So there’s so much automation has come in now and there’s box and there’s a I there’s a I selling assistance right on linkedin, which is just nuts.

You know I saw that from somebody who a fake linking in profiles, but so as buyers we’re now you know, got so much automation, we’ve got AI come in and we’ve got all of those things. Do you think that that really is an opportunity for salespeople to kind of raise themselves? Above all of that, because we we’re we’re kind of confused? Now we don’t know what’s real anymore, so you’ve got a great opportunity to engage with me at on a human to human level right, yes, I absolutely agree with that.

I think, as salespeople we’ve become, it’s become easier to get lazy because there is so much automation there. We can rely on that and a new lead pops up. It’s a sales qualified lead coming through from the crm or something like that. But the reality is a whole heap of people in there who probably have a need for products and services who aren’t popping up and they’re just getting getting emails.

And we get to say everybody gets the same thing. Lots of what these. What people call spam and they don’t respond to it – the conversation can absolutely cut through. It makes it very apparent, a genuine conversation. It’s a person, it’s not AI somebody. You can believe in and trust, and also it builds a conversation that is personal to that. That specific prospect, and not an email message that was written to be relevant for a couple of thousand people or a hundred thousand, so in reality, as a salesperson, you can use that relationship.

You can use that honesty. You can use that. You know genuine outreach as almost as like as a competitive differentiator today right, yes, I agree. I really do agree. I think that smart sales teams are going to get back in more human to human contact. I’m not saying they should give up all the electronic media at all. Absolutely that’s got a really great place, but it should be a supplement to the human to human solid, because that’s the way that you build trust, really, you can look at websites and people’s LinkedIn profiles, but today there’s always that nagging doubt that I wonder if this Is genuine or not, if you don’t have with a phone call or a face-to-face meeting, now the excellent lamb? Listen Richard we’re bumping up against the end of the time.

So before we go, I wanted to give you a chance to tell people a little bit more about yourself about your organization, how they can learn more about you. Thank you very much, John yeah. I run a company called forest marketing group or fmg in Australia. We’re a specialist business to business sales prospecting company and we go out and we source qualified sales leads through conversations on the telephone.

Business-To-Business we’ve got a sister company in the UK called air marketing group, and so if anybody wants to contact either air marketing group, it’s air marketing, Cote, UK or Forest marketing group is FM group Condor au happy to talk to them. Yeah, that’s great! Listen! It’s been great talking with you, Richard’s been a fascinating conversation. I really do think that honesty, ethics and relationships are going to come and not just back into vogue.

I don’t think they’ve ever gone away, but I think they’re going to become more important as buyers get more confused by the amount of information. That’s been slung at them. Yes, I totally agree John. Thank you very much. Alright, my name is John golden says pop online says magazine, pipeliner CRM, see old for another expert interview really soon. Thank you. So I encourage you to subscribe to sales pop dotnet.

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Sales Training | What To Do When You’ve Just Lost A Sale?

Don’t ever bring your fridge, your clients may not be buying from you right now. It doesn’t mean that they will not buy from you in the future. So always enough nicely. By wishing your clients all the best, if you can stay connected with them, that’s even better add them on Facebook so that they can constantly be reminded about you, your service, and you never know, maybe in the future, when they really need your help again, they will Contact you that’s why it’s so important for you to continue to focus on providing them value through social media and if you are wondering what kind of content that you should post on social media, to continue to create that kind of value that your clients need check.

Out the article right here, because I share with you my three simple steps that have allowed me to generate more than five to six figures, just using social media number to reflect on the sales process. There must be a reason why you’ve lost the sell. Could I be because you didn’t handle your clients objection? Well, what could it be? You didn’t really understand the true value of what you are offering ponder.

What you did well and what you didn’t can just really help you to increase your clothing next round number three one: two with your sales mentor and see how they will have dealt with it. The best way to get fit is to really consult a mentor. After all, they have a lot more sales experience than you and that’s why they can give you advice a lot better than others. I remember last time when I first started closing high ticket item.

I have so much difficulty getting my clients to pay me a lift by bigger for the kind of service that I am offering and after consulting my sales mentor, he immediately spotted my mistakes and gave me the advice that I truly need to improve. On my closing and guess what ooh within one month became one of the top female closer and bring in at least five to six figure, every single sale, so mentorship can really give you the kind of tailor feedback that you need to help you to become a Much effective and charming closer and if you want to learn how you can also become a much more charming and effective closer do join my telegram blog because I will be revealing to you my advanced sales insights every single day.

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So all you need to do is to click the link below and join my telegram blog and if you find this article helpful remember to give it a thumbs up as well as share with people who can truly benefit from it. And with that, I wish you a charming and the wonderful day ahead. See you next time bye, bye,

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CAR SALES TRAINING: MERCEDES SALESMAN DOES LIVE ROLE-PLAY WITH ANDY! GETS WHISTLE BLOWN ON HIM!

I need that to be called out so when we’re in here just to show you some of the fun things that we do in the master closer seminar, we got something for you in the back baby check this out, see right here. Albert just flew in everybody. He can’t make the match closed summer this month, so you flew in soon early had something come up, but he can’t be here this weekend.

Oh no worries whether this is your first stop. Where player is their 14-year family for us priced raising payments, but you can find something like I’ll make sure I’ve taken care of you boom, you move past it did. I flinch. No, it’s trying to get it ready. It’s my first shot. This is your first stop. Please doing this I’m going to take the whistle that was number one in the master closer. Yes, we did better, but we have yeah the hoxsey rejection right here and my job is to say I appreciate you.

These are the numbers. Let me show you how we’re going to do this presentation, delivery. Everything matters my voice, my words using my words at the right time, all of it flows together and that’s what they call a master closer okay, somebody that can literally not only close the clothes for all the money. The delivery is everything, so it’s been working and, I suppose our Center honor we do this.

I just want to tell you: everybody will have a whistle on their desk and if somebody hears or sees that somebody loses confidence for a second hey. You know so part of being great at closing. Negotiating is raising your standards in all areas. Okay, so, even though we might be delivering the right words or not ready to roll honey, give us one that whistle before you know date, I got will see you may 2nd Mather Saturday, 6:30 to 9 home for dinner drinks, the entrepreneurial party and then Sunday May 3Rd Diane had a comped room and we have two seats.

Women take care,

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How To Crush It In Sales As An Introvert | Sales Coaching For The Entrepreneur

So I seen the internet like so many people have this bargain about how you know: extroverted people or better at sales and introverted people, and what I’ve come to find. Is that that’s just not true. Actually, birds, you know, have their perks and then introverts have their perks and just because you’re, an extrovert doesn’t mean you’re any better than an introvert when it comes to sales or anything for that matter.

So I’ve been some research, and I dug into these different topics of you – know the strengths and weaknesses of introverts and then extroverts and I’ve come to find that it really doesn’t matter. I’m an introvert myself. I’ve always been a little shy when it comes to social interactions. Introverts tend to get really deep on subjects, so the all like the small talk and like outer layer communication isn’t really.

It doesn’t really click well with introverts, where with extroverts, they don’t really focus on the deeper layer of things it’s more of the outer layer. So, for instance, I have a friend who’s who’s, very extroverted. You know when we go to social gatherings. You know he’s really. The one that’s you know engaging the most. He you know attracts people into his conversation. You know loud funny, but the topic of conversation isn’t really deep layered, it’s really like outer layers.

So what do I mean by like outer layer? Well, you know he could be having a very you know, great conversation, but it’s about, like you know how drunk he got like a story of how drunk he got. One night, it’s very you know for introverts is not really a very captivating story, but you know at the social setting it’s very captivating, because it’s very outer layer, so outer layer in that particular scenario, is a story of having that drunk.

Let’s talk about like an inner layer, topic conversation for an introvert, an inner layer. Deep layer is talking about like how there’s corruption in politics and we go into depth about the reasons why this corruption, and because this happened. This is the result and they go like super super deep. So that’s like my my explanation of explaining the difference between like outer layer, extroverts and deeper layer introverts.

So let’s talk about sales. So, for me, like being really shy, not really like great social skills, when I get on the phone I’m terrified immediately, I’m always nervous, no matter what, even if I’ve done over thousands of phone calls, I still get nervous right. So let’s say I get on the call with a potential client. I you know, I cold called them and you know hey Dan. You know I was running through your website and everything looks awesome.

I wanted to discuss with you. You know if there’s any issues you’re having you know not with your business, I offer a lot of variety different services. I love to see how I can help you know pitching him. What I do, if I’m feeling like a little nervous that day I’ll start asking more questions what you should do, if you’re feeling shy if you’re very introverted like me, is ask questions, because people love to talk about themselves.

So if you’re asking questions you’re doing less talking and the person you’re on the phone with is doing the most talking so really all you’re doing is you’re just really listening to them. Listening to their problems, it’s seeing how you can come up with solutions for it. So that’s like a big tip. I would give introverts so if you’re doing sales calls or if you’re, just in normal social interactions like if you’re out like a networking event, is to ask questions, it’s very very important.

If you’re an introvert, you should be listening. 90 % of the time you don’t have to talk, you don’t have to come up with this amazing story. You don’t have to do this whole pitch. Just ask questions and listen. That’s like my biggest tip of advice that I can give introverts when it comes to sales networking anything that has to do with social interactions. So past questions guys, you got to be a good listener right.

There’s like the skill of listening that a lot of people take for granted, I mean I feel like most interactions. It’s always like each person’s trying to get their point across before the other person and there’s not really much listening going on like there, because they’re always constant trying to get your point across. So if you just like to take a step back, there person view and just like listen to the other person, you’ll be able to come up with a better topics.

Conversation better responses and you’ll also be less anxious because you’re actually listening to the person, rather than trying to think of like what you’re going to say next after they’re done speaking so listening is super super key. So when you get on the phone with a potential client and you’re, you know say introverted, you know explain to them. Why you’re calling today right, that’s important.

You can’t believe that part out, but then go right into questions. You know go right into questions asking them like you know, how’s, your business are there, any prongs are having what you better and then just listen. So honestly, listening guys, super-powerful ask questions very powerful, get to it, and that is my take on how to crush it. At sales as an introvert hope, you guys enjoyed the article.

Please leave a like. Please do the comment see you guys in the next one.

https://m.youtube.com/watch?v=-ftA50ftJOo

Websites help sell stuff! Do you have one?

 

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Online Marketing

How to SELL on Facebook | Small Business Facebook Tips

Already DOING on Facebook to create sales transactions, // (, snap, ), //, (, research search terms, ) Engaging with customers and having them SHARE. Our messages It’s what most of us are doing with social Media But if you’re like most marketers getting Your messages, blog stories and articles SHARED on social media is NOT growing sales for you.

What WILL is giving customers and prospects? Incentive to share things that end up creating SALES for your business. You can start doing this RIGHT NOW by applying A practical PROCESS to your Facebook strategy: First identify where your customers are congregating. On Facebook Next identify what it is that your customers Are interested in doing learning or seeking out Finally devise a way to join in that adds? Something valuable to whatever they’re doing or seeking, But do it in a way that mixes in an incentive To buy from you As an example, Brian Safady of JandOFabrics.

Com Sells novelty fabrics to arts and crafts enthusiasts He’s netting new customers using a Halloween Costume contest that targets one of his customers’ favorite activities, — sharing photos on Facebook By giving customers an INCENTIVE to upload Their costume photos and enter Ryan is winning new customers that track back to his Facebook. Contest He simply offers a reward. — a grand prize and A discount coupon for every new customer who enters and chooses to buy fabric from him Ryan is making social media sell for him.

What about you? I’M Jeff Molander

What are Social Signals? 

 

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How We Set 35 Sales Appointments In Under 5 Minutes WithOUT Spending ANY Money On Advertising!

If you are, if you’ve got a marketing agency, if you’re in real estate, I know a lot of you guys are, if you’re in Fitness, Don’t like, it really does not matter what business you’re in right. This is we’re just kind of give you guys some backstory on how this is really work for us, And then I want to dive in and show you guys exactly how to make it happen for your business.

Okay, So Adam on our team, he is kind of like he does all of our sales demo sales calls and all that stuff, and Just this past month His calendar was completely booked with appointments and calls, and these were 100 % like zero cold calls guys. These are already people that pre booked appointments with him and he had to go through like he was non-stop On the phone and then just yesterday We went through and blasted out this exact message.

I’M going to show you guys here in a second to about 300 people And he’s got 35 appointments booked over the next week and a half Okay. That was in the first 24 hours, And so people are still going through and booking appointments. So if you look at that, we blast out to 300 people and we had 35 appointments booked. That’S over like a 10 % Booking rate from this simple message that I’m going to go through and break down for you guys.

So what you want to do here – and This is obviously the arsalan kg software – is we want to go through and all of our existing contacts. We might have K our existing network, no matter how long you’ve been in business. You’Ve got some Network right. It could be people from LinkedIn, It could be from Outlook It could be from. You know. Your Google contacts whatever it is. You’Ve got this database of people, who are your super warm market? Okay, and for this you don’t have to pay pay any money for advertising.

Anything else, But what we’re going to do is come over here to this messages section. So I want to show you guys exactly how to set this up, So we’re going to come over here to emails and what we’re going to do is take this existing database. Could be a hundred people 300, a thousand people whatever it is, and we’re just going to go through and click create new email and a subject line. It’S just going to be quick question: Okay, that’s it! Okay, I’m just going to name a quick question.

The email and then it’s going to be the the quick question is going to be. Are You still interested in Blank Okay so like for my business, we went through, we messaged like hey. Are you still interested in real estate, lead generation, okay or if your realtor? It’S like: Are you still interested in buying a home or selling your home or, if you’re, the fitness business? Are you still interested in losing weight, or are you still interested in getting fit for the summer or whatever the Industry is you can go through and just like? Have that simple follow up line right there? Okay, then, what I would do, probably ideally, is actually take off this signature, because you want to make this as personal as possible so like I actually like to make the Lower case on the subject, and even all this is all lower case.

Okay and then we just go through, We blast that out to all of your contacts. Okay, I would say immediately hit next, and then we just hit it to all of our leads, and we would hit send send email right here and then make sure you guys have time to go through and Follow up with all of these contacts. Okay And another thing is when you’re doing the follow-up, I would go through and put together something like calendly so see al en d ly dot-com.

This is an appointment, scheduling app that once somebody responds back say are you still looking to You know generate leads for your real estate business? Are you still looking to buy or sell a home? Are you still looking to you know, get in shape for the summer? Whatever it is, Then your response is like. Okay, great, Like let’s jump on a call and let’s discuss how we I can help you Okay, then you would just send them a link to this little calendar’is, a p — right here.

Okay, where you’ve got you know, set up a 20-minute meeting. It’S like what day, what time, whatever that you can go through and set this appointment up? Okay! So That’s what you want to do, So you want to make sure that once you blast out that email Make sure you guys have some time to go through and respond to those emails, because you are going to get an amazingly high response right. Now another thing that we’ve done that this, if you guys, are doing this one – that this works even even better than email guys.

So if we go over here to mini chat so ma NY, ch8 C-calm, Okay, This is basically doing the same thing, but instead of blasting out an email, You’re blasting out a Facebook message to all these people. Okay. So what we do right here is we come over here to a Broadcasting? Okay, so obviously like. If you don’t have an active subscriber list, I’m going to add some other articles too. How on how to build this list.

I went up through and built mine too up over a thousand people, my first 30 days and Now we’re nearing 15,000 people on the subscriber list. So this is super powerful guys. This is. This is like a very powerful tool when it comes to go through and getting people to engage with your brand, Alright, so same type of thing, But I wanted to show you guys, there’s a few other key differences that we’re going to do here on on this.

One So we’re just going to click on broadcasting. Will click new broadcast? Okay, so we’re just going to say: are you still interested and We’ll put that for this one We’ll say like getting in shape for the summer and then we just have a little quick like? Yes and then we’ll have we’ll say, send message done or we can say no and Then we’ll just click send message and we hit done And now what I like to do.

So this is what they’re going to see you over here in their facebook Messenger. Okay, it’s going to say: hey: are you still interested in getting the shape for the summer? Yes or no, so they click one of those below What I like to do is it just makes it easier is if you go to this flow builder over here, Okay kind of like it makes it easier to go through and map all this out. Okay. So this is the initial message They’re going to get and then, if they click on this one they’re going to get sent this message.

Okay, if they click on this one they’re going to see a sent this match. So if they click no, oh, I might say: Okay, no prob. If there’s anything, I can do to help in the future. Just Shoot me a message or something like that right. So we just like we just end it there, Okay and then right here Now we can go through and they said. Yes, I’m still interested Right. So you could say great. Are You looking you know lean down? Maybe if they’re like looking to get in shape, right, lean down or Add some extra Muscle right, so you have one of those.

What right there? Okay and then we just have these options, add the button. So we can say lean down Okay and then we’ll say, send message which will make that one go up there, We’ll just zoom out a little bit or we can say Bull, Okay, something like that and we’ll say send message and then we hit done. And then we could say Great. I’Ve got several strategies To share with you, Let’s jump on a call for a free like 15 minute Consultation or something like that right.

So we can just even copy the same one, and even put it Down here say like if they say both down great I’ve got several strategy to share with you So obviously like. If they’re, looking to lean down or bulk up and obviously depends on what you’re doing right, It’s like the same thing: Hey. Are you still looking to Buy your buy a home in the near future or sell your home? Yes or no? Okay, Yes, Okay, Great! How soon are you looking to move? You know one to three months, four to six months, whatever Awesome, Let’s jump on a call So like I always like if they say yes, I like to have like kind of a pre message that Before we ask like set up an appointment to kind of like Get another bucket filled of like what their desires are right.

It’S like this one. Obviously we can find out if they want to lead down or bulk up on the call, But it helps us to kind of get a little bit more information from them Before we even jump on the call, so we can be a little bit more prepared. So now Right here We could just say scheduled call and then on this open web site, We’ll just throw in The link to this appointment, scheduling app right here, So we’ll say: Web dress right there We’ll sit done and then the same thing up here We’ll want To have that scheduled, a call scheduled call Open website done, Okay and so now, we’ll just hit preview up here.

We’Ve got to see like what’s going on, So we click on this and then it’ll say open messenger. So we open this up in messenger and you can kind of see the exact flow guys. So you come in here, it says: hey. Are you still interested in getting in shape for the summer? Yes, Okay! So it’s like it’s going to click! That great. Are you looking to lead down or add some extra muscle, and maybe let’s say I want to lean down? Okay, so it says lead down.

This is great. I’Ve got several strategies to share with you: Let’s jump on a call for a free, 15 minute consultation or like something to that effect. Right So hit schedule call and they they could do all this right on their phone Right, because they’re probably going to be on Facebook messenger on their phone. It’S just all going to go through on their phone. They come in here Set a 20 minute pointment what they see, what days you’re available, what times of days and guys this is a hundred percent free To go set up this appointment, scheduling app right here: Okay, And You can also get a free account with with ours or with with mini chat right here and then arsal.

You can even get you Know, free 7-day trial and get going and get everything all set up and guys this like, if you’re, not making money right now, But you have a list to go through and leverage it use. This is probably the biggest moneymaker You can go through and implement into your business Right. We use the same strategy with mini chat and with emails. Okay, and we set it to 300 people. Okay, 300 people.

That’S not a lot of people right, Like you, probably have more people in your contacts, more people more than 300 that you personally know – and we blast that out And guys over the next week and a half 35 appointments scheduled. Okay, like that, I think Adams got like over seven every single day or seven a day. Okay, because I think that’s kind of max Alex has got some other stuff he’s doing, but 7 new appointments scheduled today.

Let’S just say you get one new new appointment per day or one new closed deal. Okay, guys, that’s so like let’s say, he’s got 35 total seven a day. That’S five days: That’s five new clients Just right there, just from the simple strategy They took literally like five minutes to set, and It was a hundred percent free. Okay, So, anyway, guys jump in grab a free 7-day trial, arsalan kg grab, a mini chat, account Grab a calendly account like this.

This is like the best thing that you can do for your business to go through and scale it to the next level. So anyway, guys this is, I call this the 9:00 word email. Are you still interested in and then you got four words to be able to follow with whatever else k. So, just remember that guys you got the quick question For the subject line or maybe you can put like personal note and make sure it’s lowercase And then are you still interested in blank question mark nothing else, very short, very simple and wait for the replies to Come in and wait for the Appointments to get booked because you’re going to get a lot of appointments.

Alright, So anyway, guys guys found this article helpful Go ahead, Give it a thumbs up, drop a comment down below. Let me know what you guys think. Also, once you guys try, it drop a comment down and let’s hear all about it, guys. Okay, so Also, if you are brand new here to the blog, My name is Jason Wardrop and I launched new articles every single week on how to generate more leads. Make more money and grow your business So make sure you guys subscribe And with that said, I will see you all later.

 

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Online Marketing

How to Boost Your Halloween and Holiday Sales

Everyone Welcome to The Journey Today. We’Re talking about How to boost your sales, this Halloween and since today is Halloween, we’ll be, of course, talking about that. At the same time, these tips Go well for any holiday When you think of Halloween, you think of candy trick-or-treating, spooky outfits Yeah. If you ask us it’s The best smurfin’ holiday there is, But there’s a lot more To it than just that, If you’re a marketer, you can Bank on those Halloween sales – I mean Americans are looking To spend the big bucks Hey, I caught one And this year we’re Expecting 8.

4 billion dollars to be spent on just Halloween season alone, That’s billion with a B, It’s best to actually start Preparing and marketing at least two weeks in advance, That’s correct. I was in PetSmart and I saw they already have Christmas decorations up. And today is Halloween So cute, though, And to get people Excited for that holiday, you could start preparing your inventory, getting your store.

All Ready with those decorations And if you think it’s a little too soon just space it out a little bit Tease’em a little and let ‘Em know when it’s coming So the whole point: Is to be the first thing on your customer’s mind whenever That holiday rolls around Yeah you wan na be top dog. You could have a dog right now. I got that covered (, yawns ). What’S up guys So what’d, I miss A lot weenie catch up.

Okay, We’re talking about how To boost Halloween sales – Oh speaking of that Halloween sales People are wanting to buy right, Buy, buy buy. So why don’t You give them a reason to buy People want sales and deals and promotions around the holidays. Now is a great time for you to create your own promotions. Around the holidays And don’t they have More disposable income, now Yeah you’re right And another thing you Should really think about with just your sales in general, especially for those online sales, is offering some sort of free shipping? Yes, it’s going to be a little Bit in the beginning, you might have some extra Costs associated with that, but maybe put some caveats on it:,’Spend over $ 60.

‘,’Buy 4 get the 5th free’. Whatever that looks like do it right That little bit will really Push people over the edge to buy’cause people like deals; And if they have to go just a little bit further to get there they’re pretty much willing to do it, 60 % of shoppers say They’Re willing to spend more in their cart, so they can Qualify for free shipping – I know I am so much more Likely to actually check out when I’m online shopping, If the shipping is free Yeah, if it’s $ 10, I’m not about it If it’s free shipping, but the product costs 10 more dollars eh There you go Speaking of shipping.

Special delivery, Hey hey! So I’m going to talk! About the importance of investing in shareable Social media content – That’s a key word Shareable! So when it comes to your Facebook, Twitter Instagram really think about how you Can leverage the holidays? I know one of my favorite Ways is through hashtags, So it’s Halloween, so Hashtag Trick or Treat Hashtag, I did it all for the cookies Hashtag Halloween Deals On thanksgiving hashtag Go Cowboys.

Yes, I knew there was another Cowboys fan in the house: Hashtag Turkey, Coma Triptophan. That’S why you get tired, I wouldn’t know I don’t eat. Meat but hashtag tofurkey day, and that is the way to get More shareable content Piggyback off those trending hashtags with your social media, Around the holidays, Also another really great Way because it comes back to content is key. Content is king. You want to make sure to Post shareable content, so one of my favorite things: I see around the holidays is 12 tips for the 12 days of Christmas or people do supporting Local, a lot or giveaways, You talked about discount Codes, for example, Maybe a little free shipping And that’s just a way to celebrate the holidays, But I love the 12 day.

Themed stuff on instagram: That’s my favorite! Whatever you can do to Really piggyback on the holiday and not try to overpower It but play along with it the better Whether it’s the 12 days. Of whatever you want or play on Thanksgiving or Halloween kind of make your own And Twitter has a pretty Cool area called just’trending hashtags’, where You can see what’s trending, especially around holiday time, You can kind of piggyback add those conversations.

Add your two cents or your contests. Another cool way to Get your content, exciting and shareable is have a Contest or do an event I know at our work, we do Best dressed for the costume around Halloween Who’s got the best costume. Let us know in the comments below ( laughing ). You know the pizza is the best one here, No Best smurfin’ costume right here, Top dog right here. Nobody does blue. Like me, ( laughing ).

So definitely think about that. What could you do that would be really fun for your employees, Fun for you To get them jazzed and Excited and not just for the employees who are getting dressed up, but all the customers who get to tune in and they’re like give Them a little teaser article about what you’re going to dress up as Or stuff that you’re going. To do for the holidays, All right, That’s a wrap, Be sure to comment Like Subscribe And ring that bell so that You get these episodes first.

This is The Journey Pizza out.

Have you heard the term "social signal"? If not, watch the video below.

 

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Online Marketing

Top 3 tips to sell more cars with Social Media (Automotive Marketing Hacks)

The automotive conference for automotive professionals that want to build more be more, do more we’re about to hop over to the roundtable sessions where I’m going to be sitting with 20 or 30 guys and going off for about 20 minutes on social media marketing.

How they can build their brand grow, their business, get more customers, build their social media presence and ultimately make more money. So I’m going to hop over to that now we’re going to have some clips of the different conversations, the lessons the things I was teaching. So, let’s check it out and join today we’re going to cover some fun stuff, so I’m going to keep it basic. I want to have you guys, get the opportunity to discuss stuff, so I’m going to throw things out there we’re going to go over the secret content formula? Okay.

So this is the basic understanding of like ever. Have that moment where you go, what should we be? Posting on social media, like I’m, trying to post up it’s not working, no one responds. Should I post my car, should I post my customers sure what do I actually post? Well, there’s a really simple formula that breaks it down to two categories: we’re going to cover that the other thing we’re going to do is a simple paid advertising strategy.

So I’m going to go through what we do. So I own a social media marketing agency. We work with top brands, including OEM Zak, Honda, Canada, Suzuki, Canada, some of the big guys, hundreds thousands of dealerships. We also work with other brands, not just automotive, but I’m going to teach you what we do with them. That can also be applied to a lot of small businesses that we work with, which is a very simple way to think about Facebook Ads.

It’S not complicated, it’s not crazy algorithms, and if you guys ever want to try advertising, you can use this method. Then I’m going to cover how to use Instagram and Facebook DM the way. I use it again, very, very simple, not just about outreach but there’s simple things that no one’s doing that really up your sales. We’Re going to go over that, so we’re going to cover all three of those I’m going to start with the secret content formula.

You guys ready! Okay, what’s the biggest problem when you go to post content on social media, what do you guys post? I want to see some answers. What do you think is the right thing to be posted delivery photos what else yeah? What else yeah? What would you say, everything everything, hopefully not naked pictures, those those are private, what else anything else? Okay, how do you guys decide what to post? Is there any logic there, like anyone, have a theory or like why? Why do you post don’t post business every day like don’t, do delivery? Okay, okay, what I was, what doesn’t be heard rather, myths have.

We heard offers offers offers offers ok, ok, yeah yeah yeah, I’m familiar with GC what else yeah yeah, but when we read do you see what he does? Is he always making offers sort of? But how much do you see about entertainment, how much behind the scenes? How much with his wife, how much him having fun how much him! So here it’s right! So let me ask you this: what shows are most successful on TV? We see these either right the show it’s either massive education or information like shark tank, like it’s fun, you’re alert or it’s drama.

It’S entertainment, it’s the Kardashians. I don’t read the show, but a lot of people read keeping able to Kardashians right. Why? Here’S? What I’m eating here’s, who I’m mad at here’s, what my mom did: here’s, what my sister did and people tune into that because naturally we’re wired for two things: entertainment or education. So I want you guys to ask yourself next time, you’re going to post something ask yourself when you go on social media.

What are you there for there’s two reasons all you get to do. Is this ask yourself when you go on social media? What are you going for? Are you looking for promotion? Are you looking for a deal you’re on the toilet, you’re on the car you’re like in a socially awkward situation, you’re opening your phone? It’S like: how can I kill a minute there’s only two reasons you go to social media, everybody does this entertainment or education.

You want a quick laughs. You want a funny meme you want to, or you want to learn something you see something very valuable. It’Ll. That’S cool I’m going to try that that’s the only two reasons, but for some reason most people make content. Don’T think about that they’re doing promotion they’re doing what do they want to see? What do they like? What makes them look good, but no one else is going to see that so you’re putting out content that no one cares about, and that’s why the engagements not there does that make sense.

So what are some examples that I mean entertainment is make them laugh, make them cry make them feel something think of a TV show. Think of the Kardashians write Keeping Up with the Kardashians. Why do so many people used to read that show it’s just literally, my sister did this. My uncle did this I’m so mad at this person. He was with my brother, it’s, but it’s entertainment right. So you got to think.

How do you tell stories? How do you get people to laugh? How do you get people to cry? Don’T just, for example, if you’re going to do a delivery, don’t say here’s John! He bought a second car with me. So happen happens a customer thanks. So much John tell the story. Who’S. John, you know see in Vietnam: did he come here? Have a four-hour Roadtrip like what’s with his family, which, with his wife, is his father? The president, like give the story behind John and what got him here and where he came from the more drama.

The better right, like John just left, his sixth wife and he’s got some money in the bank and he’s trying to get a new Corvette. I’M going to get him on the road pick up a seven like make it fun, make it real. That’S how you going to approach it at education. The way you approach education is people only really care about three things. Don’T want to learn three things and it’s called kind of like hard knowledge, which is either how to make more money right, how to look better or feel better or how to have more sex swear to God.

That’S the three easiest things that everyone wants to buy. So when you’re teaching, think of that, do they want to know like if you’re going to teach a certain feature of a car or a benefit or something you want to show them? How to do think about? Is it going to save them money? Is it going to make them look better or does it let them have more sex? It’S only made a joke laughs about a minivan like how many girls going to fit in the back like you’re, I’m saying stupid joke, but don’t do that one, but I’m saying make get creative with it right get creative with it.

So what can they do if it’s, if it’s value, this is a feature that you that we can do here’s how much money it’s going to save you, I’m going to show you something that you’re going to say five grand next year. By doing these three things, here’s what they are right, so hard value, hard knowledge, that’s the truth for men or women, it’s money, health or sex right. And if you look at the three biggest industries, what are they? That’S the three so bring that into your social media, marketing all right.

How many of you are using Facebook or Instagram ads right now, yeah one two, three, four: five Instagram ads K: five, six good: let’s bring a ratio. How are you doing it? Are you boosting your posts? What are you doing so you’re boosting guessing game? Yep? Okay, what were you just boosting she broke daily? Okay, got it? No okay, anybody else! I miss okay, yeah, so here’s my theory, 90 % of people when they run ads they go.

I have an offer I want to put in front of a group of people. Yes, it’s targeted yes, they’re, 40 year old, males that, like cats here, show them this car right. That’S called a cold audience. If they don’t know you yet or like you or trust you they’re a cold audience, I no matter what industry never show offers to cold audiences. I only make offers to warm audiences. They need to know me. First, we use a very particular strategy when you’re in advertising.

I’Ve done in multiple industries from national brand car brands to local dealerships to Auto groups, and it works like this. Most people think of running an ad basically getting to offer the ad and targeting the audience they want to see that ad right. We don’t. We run first, what’s called awareness ads, so think of these as article ads. There are three to five minutes long. If it’s Instagram, it’s got to be 60 seconds for Facebook, three to five minutes.

It’S pure value, it’s either the entertainment or the education. We run those and optimize them for article views on Facebook. We get a view usually for one cent. One cent of view of a targeted local customer, then what we do is we get. Let’S say, a hundred thousand views in that content. It only cost us 900 bucks a thousand bucks. In most cases, then we retarget all those people with a low level offer.

So what I did for dealerships a lot was we’d give people gift cards to something like Starbucks to come in and just do a test drive, so they put their names or email their number and then the sales guy will call them say hey when you look At test drive, let’s go right and we bring them in. That would be our lead, offer it’s very low barrier, you’re, not asking for money I’ll give you money come in and do something for me and then the last step once we’ve done.

That is, then, we get hard offers. So this is the actual sale in the car. The deal we have running or the promotion coming up so at any one time you have article ads appear that are building rapport right. People are seeing your brand, your name they’re not being sold anything yet, but Facebook tracks that so on the next level, when I hit them with a lead. Gen ad, like I said, like the gift card, I can say only show this to people that have seen twenty five to fifty percent of the first article only show the people that actually suck through and know who I am and then I’m saying the last year.

Here’S an offer only show this to people who opted in for leads who gave us information already. So what you’re doing is you’re bringing your cost down reaching only a warm audience. You’Re getting 100 leaves that don’t respond and you’re spending half the cost. So anytime we run this. The average has been we reach twice as many people twice as many leads twice as many sales half the cost half. So that means, if you spent a thousand dollars, you got a thousand leads I’d, spend five hundred and get two thousand leaves it’s a big difference right and the quality is so much warmer because no one’s seeing your offers until they know you right until they’re, ready Until they decide to stick their whole article and you don’t do one in the other, they all happen at the same time.

So constant customers are discovering you reading the articles they go to the bathroom. Come back. Oh, here’s a lead gen, I offer they come to the dealership next day and go back home, there’s an offer on a deal and it just happens in a circle so easier said than done. We talked about in the cations playing a bit, but that’s a strategy. We use so take away from this, because that was a lot advertised to warm traffic.

I know that was very fast but advertised to warm traffic whenever possible. This is a method of warming up traffic. You could also retarget people who, for example, engage with you on Instagram who have lost your articles on Facebook, who have been to your website who have left comments. Who, like your page, whose friends liked your page anytime, you can try to build custom audiences of people who already know you who’s using social media, direct messages, Facebook Instagram all that you yeah yeah, yeah? Okay, how are you guys using it right now? Tell me real quick: what do you do with it? Okay, automation, Chapa? Is it working well yeah, okay, good? What about you, yep, yep, yep yep? So so, and these guys are both massive bucket producers and that’s exactly going to tell you the easiest strategy.

You can do is every single time. Someone likes your post comments, follows you, every single person don’t just ignore and go. I got 20 likes message, every single person personally and telev a thanks. So much for, like. I really appreciate the love hey where you from where you coming from a guy might whatever. If they follow you. Thank you so much for following me. I really appreciate it. I gave you a follow back what you up to when they respond.

To that, send an audio note. Send the article note get more personal. You don’t wan na scare them away at the first touch, but once they make the decision to engage and start the conversation, it opens the door to say: hey, I’m comfortable I’ll, read your article! All! Isn’T your audio no right, because so many people there’s this creepy. Ask people out there right, like if people get an unsuspected article they’re like I’m, not opening that right right, especially the girls man, to get her ass with this stuff, like it’s too early, my girlfriend all the time like unread message, like friend, requests from someone and Like Somalia and you open it’s a dick pic like and now Instagram warns you of that.

So don’t start with that start with text it’s safe, it brings the barrier down and then, when they decide they’re comfortable article and audio, because that’s where you going to build the bond right cool any questions on that sorry, one specific person for that article, yeah yeah, Wait, what do you mean like when you do your irrigation with ablution? Oh, that that’s where, like the app? Yes, I’m so there’s advertising before I’m talking about one offs, one offs a message right to that person yeah so like if you reach out and go well.

So it first returned with text and let’s say you say: hey we’re waiting from a brighten, my page or like. I really appreciate the love and then go hey, no problem, I’m from whatever whatever then send them back a article or an audio. Hey. That’S super cool! My mom’s from there I’m not going to say, make up report, but sometimes it helps if you have to ethically, but if you can, if you can build a bond or report us on in article, but I holy like this guy is my dude right and start The conversation and then see if you can take it from there to a phone call or an appointment, get it off the platform as quickly as possible and bring them in whatever it is like hey, I see five that car for the last seven years.

How much I sell you know them but come in. We just got this. I know you’re going to like you just drive it. Man like we’re talking with friends, come and check it out. I’M not selling, nothing just come in. Let’S hang out, let’s show you all right, bring them in so you’re trying to go from like engagement, to open a conversation to build rapport and get them off the platform as quickly as possible.

Right

Social media is a perfect way to get your message out to the masses and increase your search rankings. 

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