But that’s okay, and this is because this is a problem that I recently in the last couple of weeks really I have been dealing with and I am now going to show you behind the scenes of what transpired with these ads.
How much I spent on advertising a couple of different things and just to give you an idea of what it takes, sometimes to really make things happen, so let’s go back to 1st of May June 26. Alright. So between these two accounts, it’s almost fifteen thousand dollars. I spent on advertising this brought back in the return just over total over almost twenty thousand dollars. Okay – and this is from the first of May, until today, 26 June, his accounts actually got flagged on Facebook before they turn off the payment method.
So I can’t pay these bills anymore to use these accounts, so I’m working with Facebook to get these bills reactivated. These are payment methods reactivated, because Facebook has a security measure to disable your payment method. So when you’re trying to pay your bills, see how it says payment method declined, my credit card was maxed. I had to pay paid my bill off, so I can go ahead and make the next payment, but it now, when I click on, add new payment method.
It does not allow me to add a payment. Such payments disable we temporarily temporarily disable the Facebook payments. Please contact us to turn it back on so they’re, going to give you a little form that you got ta fill out and we’ll go through this form. Real quick and just so you guys, can see y’all know that we’ll go on this account lifetime. You can see where it’s bent over the lifetime so on this one, seven thousand three hundred sixty eight dollars on this account on this one campaign alone brought in foreign sales at a product that was around $ 30.
So if you do the math on that, you can see what that what that is about – and this one campaign was three thousand dollars. Okay, this one campaign a little a few thousand dollars, so this is a couple of different things cumulative. This is a winning campaign that I was running. This campaign was for my music. I spent fourteen hundred and twenty dollars building that up got 1.2 million engagements on that which is pretty cool.
We’ll talk about that in another article cuz, that’s some stuff! I want to share with you guys on how to get exposure. We’re going to talk about that. Okay, I mean you guys are going to see how I’m building up my like band and my music brand, and I’m going to share that with you. In other articles. This is mainly just to show you how to get your accounts. Reactivated after they’ve been deactivated um.
One thing to note: if Facebook ever Flags your account for policy violations, though it’s going to have a notice here. If it’s for policy violations nine times out of ten they’re, not going to you turn your account back on, you have to get into that account and I’ll show you how to there’s millions of different ways. Don’t freak out, don’t get married to it. It’s not as easy as just opening a new Facebook account, especially now, since all of this issue that Facebook had with privacy data and all that kind of stuff recently came up.
So it’s going to be a little more challenging, but we’ll walk I’ll, walk you through the steps and as long as you follow these guidelines, you should be able to be successful and avoid these pitfalls. But I’m sharing this with you, because this is challenges that I’ve had. So, let’s go to that forum, and this is the former hair disable payments and ads manager and we’ll just go through it step-by-step.
If you believe your app account has been disabled by mistake, please provide us more information, so we can investigate this issue. Is this your ad account? Always yes, advertiser ad account choose the ad account that you want all right, you’re going to have one probably or two and we’ll talk about that in a little more than other articles, the the type of payment method paper Facebook does accept paypal, because PayPal is one Of that Facebook’s first founding investors, Peter Thiel, gave Mark Zuckerberg half a million dollars to start Facebook.
So that’s why they accept that’s one of the muses why they accept paypal, our credit card, if you either or you can, if we’re, if you’re using both for payments, you can check both boxes, I’m going to go with credit card, because that’s what I use are You, the owner of the financial and trade off, I always yes, who’s, the owner of the financial instrument I file very redundant but always say me, yes, owners first and last name.
It’s always going to be your first and last name. Okay, it’s always going to be yours. Owner’s email address always use the email address that is associated with the Facebook account that you’re signed into okay. Briefly, this describe why you’re, using their payment method, isn’t that retarded for the Nasdaq the third time about that question. So I just say: I’m using my own: have you tried to purchase apps on Facebook? Yes, please provide a brief explanation of your current ad campaign.
I am building up today. You might want to take notes on this, because this is what I tell them. This always works. I’m building up fans on my fan page to drive traffic to my e-commerce store period. That’s it! That’s all you need to put in that block. You can. You know vibrate on it, some more if you want, but that’s all I ever put on there and that’s usually works. Have you ever noticed? Have you noticed any irregular spend nope? Is the current location different from the billing country? No, your current location, if you’re, whatever country you’re in I’m in the United States, so it’s going to be United States billing, their payment billing method country, I’m in the United States to always make sure those two match.
If you’re using PayPal, it should be a problem. It’s a credit card same deal just make sure that they match these countries are different. Please explain why they are both the same and then they need a an ID of. Sometimes I use it usually in my passport. I upload my passport on here boom. I send that request in and that’s it that’s how you put your disable, add account request into Facebook and you give them a day or two, and usually they were they.
They they take a few hours honestly, sometimes to respond depending on what’s going on, they might respond within a few minutes and actually turn your your your payment payment manager back on. Sometimes it takes a few days. Sometimes they never respond. To always remember that you got to come back and do this. Okay, on your accounts now. The thing I want you to I want you to remember also is you’re the boss, okay you’re your own CEO.
So this is something that you have to take: control of. Every day, this has to be something on your list of priorities. What is getting in to your ads and looking at your ads every day, I’ve been running ads on Facebook since 2009. When I that’s, when I first started running ads on Facebook, I’ve been I’ve been running ads on Facebook for Shopify August September 11th will be three years since I’ve been primarily running ads for Shopify.
I’ve run ads for a host of different businesses, different ideas, different things and I hope to share some of these things that I’ve learned with you guys in this group. I know this is mainly about e-commerce, but I hope to actually be able to to explain to you how you can take this advertising information and shift it to anything that you want to do and allow you to be able to. You know have control of your income grow a successful business, take your own idea and take your idea and actually have your idea in making you money without having to go and slave working, for you know an hourly wage, so thanks for reading.
I hope this really helps if you guys know anybody that wants to learn how to do Shopify, we’re already at max for our beta testers for this group, meaning anybody else that wants to join this group they’re going to have to go through a sales page. There’s going to be an entry ticket, it’s going to be very low, mainly for a monthly subscription, really really low, because I want to do that. I want anybody to join, to really pay attention to the information and if sometimes you give people information for free and they don’t really pay any attention, so if they pay, if they pay for it, I I think they’re going to they’re going to better focus on The information – and it allows me to be able to do more for the group – you know, post, live events because I’m going to be putting this funds towards renting a hotel room.
You know help-help the members that come to meet with people in person to help them grow. Their accounts help people advertising it’s kind of like starting a fund to really help people that are in that really want to learn this and breakthrough to be able to do that. So we can all help each other grow, I’m willing to teach this stuff, and anybody. That’s really struggling that wants to learn and wants to take control, don’t be shy.
I mean I’ve invested in my education quite a bit.
Looking for a company that will have your back? Check out the video below:
My name is John golden from sales pop online says magazine and pipeliner CRM, and today I am joined by David Allen, who is the author of getting things done? The art of stress-free productivity and he’s joining me from Amsterdam in Holland, the Netherlands, whichever you like to call it hey, do you know it Oh glad to be here, John thanks for the invitation yeah.
So David tell me your book, as we were just discussing earlier. Your book is sold, you know over 2 million copies and has been translated into, I think you said 38 languages or something so obviously it hit a nerve when you release this book about, you know getting things done and the art of stress-free productivity, okay, so productivity. Rarely do people associate productivity with stress free right, so tell me a little bit about what you mean by stress-free productivity.
Well, if you see Olympic athletes before they go into the final game, what do you see them doing? Stretching and relaxing mm-hmm, so the most relaxed state, where you’re, totally present and relaxed not distracted, is the most productive state to hit a golf ball from to do an Olympic event from to have a difficult conversation from or to have a conversation with a sales client And I’m really from right, where there’s nothing else on your mind, you’re totally present, so you can be present with them to find out who they are, what rings their bell and and engage with them appropriately.
So it’s about appropriate engagement really. So what do I need to do to get my head clear and the problem these days is: if most people are you trying to use their head as their office in your head to crap the office mm-hmm, so you know you’re trying to keep track of. If you try to keep track of more than four things, you’re screwed, you can be driven by latest and loudest as opposed to strategy. So there’s a real note for your salespeople.
I’m sorry! You got more than four things in your head. You will be driven by latest and let us not by who you ought to call right now or what you ought to do to spend time to think about. You know your strategies, yeah, and I know if I did. I love that point there, because one of the things that I find nowadays is like people love to tell us, and we all do love to say how we’re far busier than we ever before.
Right and – and I always say, are we really or are we far more distracted than we ever were before, because you know now we have a thousand things popping up on our screens and our phones and everything we can. We can distract ourselves that the you know every nanosecond if we want yeah it’s. The John is the stress of opportunity. Mm-Hmm, you know you’re getting relaxed if you get into a crisis, if your house or your apartment come, you know, goes into flame trust me you’re, going to relax because there’s only one thing you could do call live survive.
What’s the next step? Where do I go? What’s my outcome called get out of this place? What do you need to do and tires on your car and your taxes for the year and the person you need to hire all that all those get put on the back burner, so most people actually move into their zone and a crisis. I just discovered how you get into your zone without having to wait for a crisis to get you there. So so, let’s talk about that, then how do you, how do you get into into your zone without needing a crisis to get you there? You take everything that has your attention little or big, and you get it out of your head.
You write it down. You stick it into someplace that you know you’ll see sooner or later, and then sooner than later you decide. What’s the next action on cat food? What’s the next action on higher VP? What’s the next action on get a life? What’s the next action on? Should I get divorce or not, and you need to make those kind of clarification decisions so there’s five stages to how you get anything under control? First of all, you identify the stuff, that’s not in control mm-hmm! You know that’s the capture step, then you clarify okay.
What do I need to do about mom’s birthday? What do I need to do about hiring the my EP VP? What do I need to do about a potential divorce? You need to make those decisions which most people avoid like the plague, and then you say: okay, what’s the fair, and once I decide that I need to call my sister about mom’s birthday. I need to my divorce. I need to talk to my life partner about you know. What is he or she think about what we ought to do about this right now, and are you okay by that? So that’s a conversation so anyway clarifying the next action and the outcomes desired.
Step 2. Step 3. Organize the results. You can’t finish the thing the moment you think about it, mark a reminder of who you need to call what you need to talk to people about step before step back and reflect and review the whole inventory of the 16 errands. You need to run the six things you need to talk to your life partner, about the the forty-three things you need to do at your computer. Whatever you better take a look at all that inventory before you can feel comfortable about what you then decide step 5.
You need to review it step 4 and then step 5 is engage. What do I decide to do out of all that? Crap mmhmm yeah, all that stuff, that’s out of my head. I look at it, but most people are pretty smart and all you have to do is take a look at all your errands and you make a decision about which one to do all you have to do is take a look at all the stuff that you Ought to be writing on your computer or drafting or or doing whatever, and some part of you is going to be.
You know a good bit smarter, but the problem is if you’re trying to use your head as your office, which is a crappy office, and you got all that stuff banging around in there you’re not going to make good decisions about it, yeah yeah! No, it’s a highly it’s a highly cluttered and very disorganized office for most people. If you do so it it’s interesting, so part of a part of what you are really saying is I mean I think it’s a very.
If I go back to one of the first things you said because I always think this is a really important and critical piece is the things that are outside of your control right. We focus a lot and fixate a lot on things that we have absolutely no control over as opposed to you know it narrowing it down to things that we do have control away. Why do you think people do that? I don’t know a lot of people get addicted to worry, how stress and so they’ll find something to stress about whether it’s the weather or your boss, or your teenager or whatever.
But then you have to decide see. My mission in life is to create a planet where there’s no problems only projects mm-hmm all right, you give me anything, that’s a problem. I say why do you consider it a problem? It’s because you think it needs to be different than it is you’re, just not engaged making yourself nice, it’s quite simply. So what what are the things that you’ve got on your mind? What are the things that you need to manage and get appropriately engaged with? It? Doesn’t mean you’re going to change, the planet doesn’t mean you’re, going to fix all the things you want.
It just needs to be it. You need to get appropriately engaged with it, so you feel comfortable about what am I going to do it? What am I doing about my neighbor? That’s complaining about the tree that I just planted. Now that’s going to block their view right, there’s a project that you can call that a problem I say: look, what’s your project get resolution with neighbor not needs to go in our project list.
What’s your next step, talk to your attorney, talk to your landscaper talk to their landscaper em. What’s the next step, and most people avoid all that? That’s why that’s what’s creating so much stress out there? They have so many things they could be thinking about would like to be doing. You know coming after your parent and your kids two years old, but you want to get them into Harvard how many of your of your neighbors have already figured out that the the workshops their five year old, is going to then you’re missing out on.
Oh, my god, and so the stress of opportunity is what’s creating a whole lot of what the stress is going on out there see the world is fine, look outside your door right now, John yeah, the world’s not overwhelmed! It’s not confused. It’s only you based upon your relationship to it. I just figured out the algorithm or the formulas about what do you need to decide think about Park as an extra external system for yourself that allows you to stay clearer about all the stuff you’re engaged in and what do the things that I saw interesting on Your on your bio is so you you’re a black belt in karate right I was in my twenties.
I mean I’m still kills. I can still kill you in a second but you’re. A martial artists, yeah, I’m a martial artist to you so so be. We could have an interesting sparring session, but just going back to what you were saying there, I mean the essence of martial arts is that you really do have to calm yourself focus and get yourself into a calm state and when you’re in a calm and a Focused state, you can achieve lots and lots of great things, but but, like you, like you say in in what you were saying about your book, but you can’t focus on ten things at once.
Right all right. She could just get knocked out right. You can’t multitask, you can you, can you can switch tasks fast? Yes, you know come on John, if you get attacked by four people: you’re not going to fight for people that wants you one at a time, but very quick refocus, and so you can learn to refocus quickly. What you don’t want to is try to manage things that you can’t complete the loops while you’re dealing with them.
So then you’ve got all these open loops that keep pulling on your psyche that that prevent you. You know if you’re worried about three people that might jump you from the next alley that guy’s going to hit you in the face, because you you just got distracted right right so that that’s the that’s essentially that’s why I call this a martial art. That’s sort of the art of life of managing the flow of life’s work is, is how do I keep track of all the things that I’ve allowed into my echo system that are taking my attention and how do I free up my attention from them? Not to not to ignore them but to make sure I’m appropriately engaged with them.
In other words, if, if I don’t know do you have any pets, yeah yeah, dog, okay right? So if cat food pops it to your mind more than once, you are inappropriately engaged with your cat. If we need cat food, if you go to the fridge and put it on a post-it on the fridge that whoever goes the store, they combine canned food, we’ll get it next. It’s off your mind mmm. But meanwhile, if you haven’t done that, I need cat food.
Will pop in your mind, at 3 o’clock in the morning in the bed, when you can’t do scrap about so again, unless you’ve externalized all of these things, so that you can evaluate them, you objectify them clarify them. Have them as an inventory for your in. You know for how you evaluate things on a regular basis. You can’t take a power nap you’re, going to take an avoidance. Nap yeah have a have a power beer you’re going to take an avoidance beer.
You look like the same beer. They’re very different. One is hey. Look at all that stuff. I’m going to have a beer instead. Is that yours, better than a whole lot of other things right, I enjoy it. It’s great fabulous, but so I mean and and and part of this is right is, I think, sometimes our people get caught up in this idea of like so. My desk is piled with and I’ve got all this stuff going on and I’m so busy and it’s almost it’s almost an avoidance of what you’re talking about here and it’s really prioritizing right and really looking at what needs to get done and where and looking at What what are the important things that you need to do and get those out there? You know China.
I want to be I’m going to be a bit of an asshole about this and say yes, people focus too much on priorities. Mm-Hmm. You know a lot of people should not set goals, they need to clean their toilet. No, if your day-to-day is out of control, don’t try to think about bigger stuff. No one’s going to do is frustrate you and create more guilt, which you don’t need. It’s going to undermine your productivity, so use it to be in control of whatever has got your attention.
Little big, personal professional. If I ask you hey, what’s on your mind, you say where I want to be ten years from now: it’s a fabulous! What’s your desired outcome, or do you want to be ten years from now and I’ll? Have you just define that as best you can, let’s say great? What’s the next step, if you had nothing else to do right now, but to move on that to get closure on get progress on it move the needle, would you go to a computer right now? Would you go to your life partner right now? Would you go to the hardware store right now? What’s next so outcome, an action become the zeros and ones of productivity.
Right like what am I trying to produce with this client? What what would be that you know if you’re in a sales context? What do I want to have true an hour from now mm-hmm after this conversation? Great? So what’s the next step? What do I need to do about that? So this is a whether you’re a nine year old or the CEO of a global corporation I’ll coach. Both it’s the same questions hi. Would you like to experience for the party today great? What do we need to do? Hi? You know.
What do you want to have true in terms of your your the company you’re, trying to run right now? Look at we’re. What’s the big picture when you grow up, what do you want to be great? What’s the next step, who’s got it. So these are the same questions. It’s it’s. Basically, the thought process or the cognitive process, the thinking, a decision-making process that allows you to clarify all the stuff you will out come into your ecosystem, mm-hmm, and so basically, what you’re saying is, I you know, obviously to think you want to achieve, and then you Need to actually take action and look at the next best step towards achieving that.
Well, you don’t have to take that action, but you did define what it is. You don’t want to avoid it because you don’t know what it is right. You just don’t do it because they’re other and more important things right now, but it’s still on your list mm-hmm to do when I have time and is to keep evaluating that against all the other things that you might need or want to be doing, but that You don’t end that process, that’s not something that you put to bed and never have to keep doing no you’re doing that forever.
Mm-Hmm. Every time you decide to do something you just decided to do a to not do a lot of other things, and – and I think and that’s that I think, is something that I hope everybody takes note of, because that’s one of the things I talked to people A lot about is when you make choices, and this is why I believe, but a lot of people don’t like making choices, because when you choose something you by default, unchoose other things right and we done and we like to have all of our solutions.
If you don’t make decisions, you just chose not to make decisions about any of that right. So you’re constantly, and it’s not a matter of whether you’re making decisions not to know which decisions are you’re making. If I’m avoiding deciding what to do about a potential divorce or about hiring somebody and more about what to do with this client, that’s still a decision. You can’t stop decision-making you’re just making.
That is that the right decision, or is that the best decision is that the decision that will get this off your mind outsourcing to face yeah. Actually what you need to do is is add source. You need to source your intuition mm-hmm. That says: okay, given all that stuff, that I have to do, what is my still small little inner voice telling me is the thing that will give me the most value. Take a nap, have a beer call that client sit down and draft this proposal now.
So I that’s why I say I tend to push up against people who have a simplistic answer to how do you set priorities, because it’s so subtle? So as soon as you decide to take a nap, you decided that was more important than anything else in your life yeah, but you can only feel good about what you’re not doing when you know what you’re not doing John. So that’s the problem most people have is they have no clue of how many things they’ve committed to that they’re not aware of now, but they feel or pulling on.
So that’s a lot of what my methodology does is get them to become more conscious about. I need cat food, I need life, I need a new vice president. I need you know. I need tires on my car to handle my next vacation. That’s on my radar and do you find or do you feel as we come up against the end here, and do you feel that this is becoming more of an issue I mean, do you feel people are becoming, maybe more, you know avoiding more durkas will abort Before opportunities, you have the more you’re going to avoid nice right and because we live in, we live in the world.
That’s bombarding us. We we’ve got a big opportunities. How many things could? How many think could you and I right now if we stop doing this, how many think could you and I surf on the rip right now that might add value to what’s coming up on your calendar tonight or tomorrow or this afternoon or whatever come on yeah? It’s just now, that’s infinite. I mean I had an encyclopedia britannica, but I could look up stuff and I had that bulletin board.
On my laundromat I could look up the cool things and I had a telephone that I could talk to my girlfriend when I was 14 for two hours. So distraction is, you know, is kind of a universal potential opportunity. It’s just now. Your girlfriend is available 24/7 and he or she is checking his checking in with you and they’re checking in there. You know it’s like this is not a one. This is not a one time to our phone call.
This is a 24/7 accessible to all those dings. Then may show up and that’s highly addictive. It’s so there’s a there’s, a real problem with with all of that that opportunity and it’s it’s highly addictive. And how much do you think, then that, but but it’s also giving a lot of people a get out of jail card for themselves right because they just go on like you know, I can’t get anything done well come on.
You know, that’s just BS. You know. There’s people just unconscious, I’m sorry, I can’t can’t say much about that other than now. You know to that point. You know not to be too facile at that point. A lot of these opportunities are are just creating the greater challenges for people to decide what they’re doing and what’s important and what strategic, what really matters III meant social yeah. I got more than a million followers on Twitter.
You know, and I hang out on Instagram a little bit – Facebook or whatever, but that’s just a cocktail party to me, so I don’t have to go to cocktail parties. I’ve just got one, so I just want wander in and out chat when I won’t add things when I won’t look at things whatever. I think that’s really cool, what a great world we live in, that we have those opportunities. That’s global because I have a global network of people that I you know play with and interact with and engage with, but I don’t have any commitment to do anything other than wander in or wander out, mm-hmm.
So, and if you really know what you’re doing you know, how much time you ought to give that and how much importance you ought to give that and whether that’s just an engagement, fun thing to let your brain rest and have some fun and socialize what’s wrong With those things, those are great as long as they’re done in inappropriate proportion so that you’re balanced about what you’re doing and not using those as a way to avoid the article you need to write or the person that caught the difficult conversation you need to trigger.
You know, or whatever mm-hmm well, listen David. This is this has been great. Actually I could talk for a long more a lot longer, as I think there’s a this is a great message and I think obviously it’s a message. That is, I think, it’s more important than ever right now, because I do believe a lot of people are hiding behind chaos and not taking taking action in their lives. I I could see examples of it every day, so I think it’s about getting things down.
The art of stress-free productivity, so thanks David for sharing some of those insights with us today, thanks John for the invitation happy to do that happy to share all this information with whoever is interested. Have they come back whenever you might want me yeah, absolutely and just before we go, how can people find out more about you getting things done come? Is our website and you’ll see a lot of our global partners? We have a partner in the Ireland and the UK.
That’s doing public seminars there, as well as in 60 countries. So if you just go to our website, you’ll see where you might want to take a public seminar or get coaching individual coaching about this methodology that I have an of course get my book Danielle edition. Getting things done, you know it’s the Bible. They know of all this absolutely and it’ll also be available in the sales part library for purchase.
So again, thanks David John golden says: pop online says magazine, pipeliner CRM, see again for another expert inside interview very soon.
I presume he said that one was his father’s and this one he said a fella made for him from a lawnmower blade. He said I can’t get it to stay very sharp though, but it’s a nice knife made from a lawn mower blade. I won’t think I haven’t seen a lot more blade like before you.
Well, it’s 4:30, my Indians are outside and believe it or not. I got three more knives. I got a whole rada and three from ISIL. It says Portugal, as you can see, they’re in bad shape. Little edges on good gracious anyway. Tell it I’ll see you tomorrow,
Knives and daggers are awesome! Plain and simple, right? Let me say, I enjoy my dagger collection with a little music playing in the background.
You have to go in, you have to design the different posts, they’re different sizes and then put them on your different platforms and before you know it, half the day is gone. I’m going to show you three different social media planners that you can choose from that. Are going to help you save some time? My name is Vanessa de boules and welcome to my blog and first of all, one of the questions people ask when they’re looking for a planner or social media planner is where can I post as the planner post on all the platforms that I’m using? I am going to compare today HootSuite buffer and lumely what I have found out that they all post on Facebook they all post on Twitter, Instagram, LinkedIn Pinterest.
So that’s not an issue now. What are we going to compare? Well, then, what a lot of people will look at is: what is the price? Now, I’m going to show you the price point of each one of these, but what I want you to look at is: what are you getting for that price, sometimes something it’s kind of like driving a car? All cars get you from point A to point B, but some of them cost a lot of money and some of them don’t cost as much.
Maybe half the price and it depends on what you’re looking for, if you’re, just trying to get from point A to B and you don’t care about luxury, how long the cars going to last or any of that or all the fancy stuff, then sometimes the cheaper Model is the best way to go, so it really depends on what you’re looking for. So, let’s go ahead and dig in and look at all three of the price points and some of the features and the benefits of each one.
We’re going to look at HootSuite. First and HootSuite they have a 30-day free trial, which is nice, because you can really dig in and get to use the program here. It has such ten social profiles that you can use. So we just went over some of those Facebook Twitter. Now you might say: well you didn’t say ten different things. Well, the neat thing about Facebook. You can pose to your personal account.
You can post to your business account and you can post in different groups. So, if you’re really into Facebook and posting in several different groups, you can schedule those and come up with ten different Facebook accounts if you want to so that’s where the advantage of having a lot of accounts helps. This is something that I want you to look at unlimited scheduling you can put as many posts as you want.
That’s not bad for twenty nine dollars a month, sometimes you’re limited to how many posts that you can make, and it only has one user. So, if you’re only using it for yourself, the by all means that would help meet your needs now, if we go down a little bit more, you can see some of the other features. The posting is automated, so sometimes different planners will, especially when you’re using Instagram.
You can schedule it, but you have to go back in and actually hit the button to post it with HootSuite. Everything is automated and they give you some key metrics. So there is some analytics involved. Basically, those are your basic features. Now, when you start moving up you, you can see here for yourself that you get to post on more profiles. You have three users now, as you can see, people who have agencies and they start a business posting for people.
That is when you want to start moving up: that’s why they called a team. So if you were running an agency or some kind of a huge enterprise, then you want it you’re going to move up in your program just do by yourself. This should suffice. Now, let’s look at buffer we’re going to compare the same thing. Buffer is $ 15 a month, a right away. You’re like well, that’s half the price. What are you getting for the price? If you move down a little bit, you can use eight accounts instead of ten.
Most of us don’t need ten, but here you only get a hundred scheduled posts. Now, if that meets your needs, that you’re posting less than a hundred posts in a month, maybe you’re not posting every day, you’re just doing it three or four times a week and using maybe five platforms, that’s only 20 posts so and one user that would meet Your needs and then that’s a great value, also you’re getting a 14-day free trial.
So you go in check it out. Compare them, don’t ever just jump in and buy without checking them out. First and the reason I’ll show you a reason on the next one. Why you want to do that, but the other thing was buffer. It has an app that you can use it on your phone and it’s really really really easy to use. It’s got a really easy to understand platform. So a lot of people choose buffer. For that reason, now you might say: well, you were just saying: HootSuite was good.
Hootsuite in my opinion, is the better option. If you’re looking to run an agency and and maybe more than you know, two or three people are in there working as a team, then that would definitely be the better value. Now, I’m going to show you one more, this is actually my favorite and it does cost a little bit more, but one of the things, the reason I tell you to research lumely offers you $ 25 a month if you pay for a year.
Well, you don’t want to just jump in and pay for a year without researching it. So that’s why I’m suggesting whatever social media platforms you’re looking at go in and use them for a little bit use them for 15 days or 30 days. Maybe even only pay for a month pay a little bit more make sure it’s the platform that you want to use. This is called the base and, if you’d like it, then go ahead and pay for a year and get a couple months for free here you can have two users now that I like, because maybe you have somebody that you’re paying to help you do your posting.
You can go in there and that other person can go in there as well for just $ 25 a month. That’s a steal. There’s 10 social media platforms. That’s awesome and your content is unlimited. So, for $ 25, a month instead of 29 unlimited to users, 10 platforms, just like HootSuite and another thing – is you’re. Adding some basic analytics they’ll, give you some basic analytics, not advanced, but they’ll give you some.
Let you count your likes and things like that. So you can kind of get an idea of what your post is doing. Of course, a lot of those analytics, especially on Facebook, are right there on Facebook as well. So you can kind of get an idea what you’re doing there is, so those are the three choices again. I want you to look at the value that you’re getting for your money and – and my vote goes to lumely – I’m going to put links for all three of them below.
I highly recommend you go in and look at all of the 14-day free trial or 30 day free trial. Let us know below, if you’re, using a social media planner and which one is your favorite go ahead and tell us in the comments and before you go. Don’t forget to subscribe to my blog and check out my playlist that I have up here. I have some comparisons with all kinds of different social media planners. I’ve put them into a playlist for you, so you can do your research, okay! Thank you for reading and I’ll see you on the next article.
I also want to talk about what kind of traffic you can expect to get for a number one ranking in Google and also where you really should be looking for the majority of your traffic. It does probably not where you think so, as you can see here, I’ve got the the keyword tool page open and we’re going to go ahead and use coffee mugs for this.
For this demo before you do run any queries I suggest clicking. This only show ideas closely related to my search terms, box it’ll, give you much better results out of the gates and I like to search by local monthly search volume to begin with so real briefly, we’ve got all the keywords here. Obviously the competition in the Google ad network lets you know how many people are bidding for this keyword, the global monthly searches and the local monthly searches.
If you’re doing this for e-commerce, you’ll want to focus on the local monthly searches, those will be much more applicable. So the most important thing to understand, and probably the biggest mistake people make when using the keyword tool, is not understanding how match the different match types work and, as you can see, there’s three different types of matches: broad exact and phrase and the keyword tool defaults To broad, so broad match, like the name implies, is going to include pretty much anything related to your search terms, so for coffee mugs.
If somebody typed in what type of coffee should I put into my mugs, that would pop up, you know ignoring the fact. It’s a ridiculous search to begin with, but the two words don’t have to be next to each other. You know the order isn’t as important. I think it might, even if mugs was for some coffee was there that might show up as well. So it’s really going to give you a huge variety of different searches.
So broad, isn’t quite is isn’t real. Accurate. A phrase is much better and phrases going to only return, search, queries that use the phrase. Coffee mugs in that order. It’ll still return some extra things and some extra queries. So, for example, if someone typed in where, where can I buy coffee, mug or I hate coffee, mugs or my wife keeps hitting me with coffee mugs, you know any of those would pop up under you know.
Under phrase match, but it is a little more accurate, but but the best of all these is going to be exact match. An exact match like the name. A prize is only going to is only going to show search, queries or report search volume for the exact search, coffee mugs, and this is going to be usually what what I use and what I recommend using when you’re doing research, because it’s going to filter out A lot of that extraneous information, so we can see down here now: coffee, mugs, we’ve got you know: 12,000 local monthly searches and which is great.
So you might be thinking: oh, hey, 12,000, local monthly searches. If I’m number one for Google I’m going to get. You know I’m going to get almost all of those and as wonderful as that would be that’s just not the case, and the reason is because Google’s gotten more aggressive recently with their advertising here, I’ve got the the Google listings for coffee mugs and you can see Zazzle is, is the number one organic listing or than the number one non paid listing that Google at Google displays, but above them, they’ve got three ads here and you’ve also got this big side bar on the right with a bunch of pictures and paid advertisements, and So there’s a lot of you know, there’s a lot of stuff competing for that number.
One spot that’s paid advertisement, and I can tell you, based on a number of keywords, that my business is ranked number one for that. Based on the results, Google will show you in the keyword tool. You can. Probably you can you can plan on getting about thirty percent of the volume if you rank, if you have a number one ranking and that that’s a little squishy, it could range anywhere from thirty to fifty percent.
But 30 percent tends to be much to be much more accurate in my experience so out of 12,000 local monthly searches. If you have the number one ranking that Zazzle site, it’s probably only seeing four thousand people a month for this. So maybe you don’t just a few over. You know. Maybe one hundred twenty hundred thirty people a day which can be a little a little little depressing, but the good news is you’re not going to get the majority of your traffic from this.
This number one money term is what I refer to it. As you know, kind of your route term, where, where you’re going to get probably 80 to 90 percent of your traffic, is in the long tail of variations of that term. So, for example, we’ve got coffee mugs here, but listed below that. The second second highest volume query is personalized coffee, mugs with 3600 custom, coffee, mugs, travel, coffee, mugs, funny coffee mugs, and these are what I refer to as long tail variations or long tail keywords and they’re.
Just the root keyword, obviously with some additional modifiers on there and the thing that’s great about these long tail keywords is: is one they’re easier to rank for because not as many people are going after them and two they usually convert at a much higher rate than Kind of your primary primary keyword, because they’re more specific and if you serve up a page, that’s optimized for for that term, whether it’s travel, coffee, mug or you know, personalized coffee, mug you’ll be able to get a much higher conversion rate on there.
So this is where you’re going to get 80 to 90 % of your of your your traffic and when you’re researching a niche, be looking for lots of these variations in this coffee mug example. You know, we’ve got you know almost a dozen here with with more than 500 500 search terms, maybe more than that. So look for lots of variations in the long tail and also look for the search, the search phone. You want to make sure that it’s you’re always going to have it drop off.
You’re, never going to have or very infrequently are you’re going to have the long to variations have as much volume as your money or route keyword. But you want to see once you do get into those long to variations. They don’t drop off to significantly, and here there’s you know four coffee, mugs, it’s pretty decent you’ve got thirty. Six hundred twenty-nine hundred you know you’ve got about all looks like six or seven they’re in the thousand range and then we’ve got another dozen.
Probably you know in the four hundred to a thousand range, which is what I would call a deep niche. So that’s that’s a really encouraging sign. So let’s look at a different example: fishfinders I’ll sort, these by local monthly search volume, again we’re on exact match here and you can see fishfinders. It has about 2,400 exact matches per month and then we’ve got. We’ve got a few variations: we’ve got Eagle, fishfinders L’Orange fishfinders hummingbird fishfinders, but you know really only a couple in the just there’s three they’re in the thousand range and then we drop way off to three hundred and two hundred and by the time where a dozen Down or in the 100’s or even you know, ten down around the 100’s.
So this isn’t to say this mark would be awful, but I would I’d be a little leery of the fact that it’s not a deep market, there’s, not a lot of longtail variations, and so, instead of maybe getting you know, you know 80 to 90 % of Your ear keyword, traffic from longtail variations – this might be something where maybe it’s more like 65 to 75 percent. Again, these are ballpark numbers, but you do want to look look for those longtail variations, they’re, indicative of of good markets getting into and and indicative of, the possibility of a lot of your traffic coming from those longtail variations.
So three key takeaways for this article. The first is make sure you’re using phrase or even better exact match to get more precise results when you use the keyword tool. Secondly, just remember that when you are looking at those those money term volumes that you’re only going to get a fraction of those – and that’s even if you’ve got a number one listing in Google. So don’t don’t overestimate how much traffic you’ll get from those and finally make sure you’re.
Looking at how deep a niche is and looking for those longtail keywords, because the more you have of those and the less the volume drops off with those longtail keywords, the better chance, you have it getting a lot of traffic in that niche. It’s also a great strategy to pursue those longtail keywords in terms of SEO and marketing, because you’re going to be able to rank for those more easily will be less competition for them and they’ll convert better.
So if you have any questions about this article or about using the keyword tool in general love to answer them, they’ll do my best too. I just please leave them in the comment section below if you did enjoy this article and are interested in in learning more about niche evaluation, market research, ecommerce and how to start your own business or how to how to do research and improve your existing e-commerce business.
You want to check out my ebook profitable ecommerce, it’s a 55 page, really in-depth guide to to picking an e-commerce niche and starting an e-commerce business. You can get that for free at my website. Ecommerce fuel com, thanks for reading and hope to see your questions in the comments below
Using certain colors Campbell is great for making flyers um. A lot of people do use those apps and things that can be on the phone, but definitely make sure your visuals look clean. You always want to make sure it’s clean, make sure you have the address on there. If it is a public event make sure you have the day, if the little things that can cause people to not go to your eBay, but it has no address, it has no time on it.
So what so? It has no date like did this pass already like important things to put on the flyer, I say for like the average time to promote an event for a newer person, maybe, like I would say, maybe three to four weeks. What do you think, are you sure yeah? No, I would say three or four weeks in this year, if it’s just like a, if you’re trying to do like a hundred people, it’s probably about three to four weeks and you’re, trying to really push and make it something bigger and especially getting deeper, deeper and Just selling the experience, then it might need to be something something bigger than that like, but most people need to start off with those three to four weeks mm-hmm and we lock the live back on that word-of-mouth part like that.
I you have to make people. I want to say this real quick because, like the way I found DJ, oh so was her flyer cuz. We talked about marketing right. She had that flyer where it was like the girls in the car – and I said how’s that anyway, and they were. I was like yo. This ad is hardest because I was one of other chick. I know I was like yo who did this. She was like her and I got ta follow her because this junk is just heart so that a lot like people pay attention to the quality and you’ll creative approach and your marketing and then bring that same energy to the actual experience.
But learn that she’s a DJ too though, but I feel like she has an advantage, because you obviously you’re talking to a lot of artists, the part where a lot of artists mess up. This is where I had the advantage too. When it comes to, it came to like throwing a bitch over a lot of my artist friends, because artists always try to make the about them versus just creating an experience where everybody else has a great time.
Not realizing you and me didn’t, have a great time. They going to just keep coming back to you off of that strength, they’re going to want to be around you, but art is like. I just want everything sitting around me and the stage, and they focus too much on that side of it like that, for real. For real, especially if you aren’t even strong in the show game so make it about the fan, how can you make them? Have it an amazing experience, regardless of you being there and then how do you integrate your goals and your your project or your narrative into a dope experience? Yes, yes, yes thank you for breaking it down, like I always say with the marketing when it comes to any event, especially for newer artists, you want to treat your marketing with that three to four weeks.
Man, you want to treat it like a project roll out, like think of it as you’re rolling out a single you’re rolling out your EP you’re rolling out an album, a mixtape. So pretty much you have, you know you announce it and then every week is something else added on it’s something else being added on or something else being added on, like some people, okay, so the first week, it may be a giveaway being done.
You know so where you can get some more followers, so we can get more people looking or paying attention to the event. Next, you may announce like the special guests or the line of you know and stuff like that. Then the following week of you know you may offer like may offer a giveaway. You know for some merch or something like that. You know for people that purchased a ticket as it gets near in there, because people a lot of people really purchase tickets as it gets closer to the event.
I got a notice on me. You don’t even might scare you. You know people realize okay. What’s the move, what’s the mood when it’s like a day or two before the event, that’s ticket sales to shoot up like that? So this is my experience and even if you want to do something like you know, giving a discount rolling out a discount code on certain things, so you kind of have to build up that anticipation really for people to fire.
For people say: hey, I’ve got to be there, so the DJ also escapes she remember. You know before she’s dropped the flier she’s dr., plum promo article she’s announced like some special guests. You know coming through and stuff like that, so it it just feels. On top of anticipation like all right boom, like I got, ta be there and then whatever you do. As far as like your different announcements and your different roll out, make sure it all has the same colors like the colors that you need using your fire, your branding make sure they all have the same colors make sure they all have the same.
Aesthetic make sure they all get about the same vibe. So that’s pretty much just a couple of things to pay attention with the marketing
How to apply some color. But we’re also going to look at some of the principles behind good logo design, but before we get started, let’s think about our client, so we’ve been asked to make a logo for a company called super splash. They run a swimming and water games activity center.
They are distinctly family friendly, so their target audience is parents of children aged between sub 2 and 16, and they do things like swimming lessons. Swimming parties for kids, they’ve got slides and all of that kind of stuff that kids love, obviously because they’re they’re attracting children. That’s part of the target audience, but ultimately it’s the parents who are going to drive the children there who are going to pay for the children to be there.
So all of their products needs to appeal both cleverly to the children so that they nag their parents into going, but also to parents that they are sufficiently informed and they also want to attend super splash. So, like I say they want a new logo they’re going through a rebrand at the moment, they’re going to be developing a new website as well, and some some advertising for their company. So we’re going to start off today with the logo and we’re going to be making a logo that looks a bit like this, so you can see, we’ve got quite a distinctive design.
There we’ve got some curved text and we’ve got a playful little splash in place of an exclamation mark. Before we go on to actually making it, then I just want to talk about some principles of logo design, a few things that you really need to keep in mind as you’re making logos. The first thing is to keep your logo very distinctive and recognizable instantly. That super splash is using quite definite colors and fonts, it’s not too cluttered, and that would easily stand out in various contexts.
That’s this! It’s quite strong! It’s quite bold! It’s relevant your logo design must be relevant if you’re going to use, shape or incorporate any any imagery into your logo. It’s got to be relevant to the product, so here we’ve got a nice kind of rounded sort of childish font because our target audience includes kids and we’ve got that playful water splash in the exclamation mark, which tells you straight away again.
It reinforces that sense of water and, of course, we’ve used blue, because that is the water colour, speaking of which then we want to have limited but appropriate on brand colour. When you are creating logos, you don’t want to use lots and lots of colors and there’s there’s a few reasons. One. It means that putting that logo against a background becomes increasingly more difficult because your logo needs to stand out from the background it needs.
To contrast the background, so if you have lots of colors like a different colour for every letter, then you might find that some letters disappear a sort of almost camouflage in the background, also when it comes to producing any products or merchandise, it’s actually very expensive. To use lots of different colors and if you’re going to put this on a t-shirt or on a mug or on a giant poster, then you want to keep your limits.
Your colors limited to probably no more than two or three. You also want to ensure that it’s not dependent on colour, so if, for any reason we had to present this as black on white or white on black, it would still look good. It would still have distinctive shape, so it doesn’t depend on the colour, but the color certainly brings attention and energy to the logo, and the final thing you need to realize, when you’re making logos is that we must make our logos vector-based now very very briefly.
There are two different ways of storing images on computers. One way is called bitmaps where every single pixel of an image is what makes up the actual image overall, so they’re like tiny little squares that make up the image and as you zoom them up and they get bigger and bigger and bigger, you start losing. You start seeing the pixels, as you start, stretching them, making them bigger, but contrast vector, based images are stored as coordinate values that actually tell the computer or software.
That’s opening the file, how to draw it in real time on the display. The advantage of that is that you can create your logo to any size. It’s infinitely scalable. You can make it as big as it needs to be to fit on the side of a building or as small as it needs to be, to go on a postage stamp and the computer will draw using relative, coordinates the logo in a pure and exact way. Other things that you get other advantages you get over vectors, it tends to be that they’re on a transparent background, so that you can place them on anywhere any other design and they’ll stand out.
There look good, but principally it’s to do with that ability to make your logo so much more versatile. You can, you can stretch it, make it nice and big without it losing quality. Also, people like t-shirt, printing companies, mug printing companies, pens things like that. They like vector based artwork because again they can layer that into their machining and they can create physical versions of your logo to a much higher quality.
So it’s very important. We make a vector-based logo. Okay, that is the clients background. This is the logo we’re going to be making and we’ve gone through some of the key principles of logo design. I think we’re ready to begin okay, so here we are in a serif draw plus we’ve got in a document open yet, and it asks us what we would like to do so we’re going to want to start a new drawing. We get several different templates.
We can choose from, but for now I think it’s easiest, we’ll just choose a4 portrait. It really won’t actually matter at this stage. Okay, so here’s our page and we are ready to start designing our logo. Now our logo is very text-based, so we want to start off by putting some text on to our page. So if I click over here I’ll hover over here, you see it says the artistic text tool so we’re going to click on that and click and drag so we get it quite a decent size and for my logo, I’m going to be using super and splash As two different words so that I can present them differently on the page, so that’s super now straight off, you can probably agree it’s not the most inspiring or suitable family-friendly font.
So if we just select the text go up to our fonts menu and have a look for a more suitable alternative and there are lots of different fonts we could choose from. And if you just hover the mouse over you’ll get a preview of what it looks. Like in each of the fonts, the one I quite like for this logo is called V AG, rounded bTW, so I click on that and there’s my first bit of text and I will do the same on another one.
Super flash and again I’m going to I’m going to select and change the font now that I’ve used V AG rounded it’s actually in my recent fonts list right at the top, so I can click it and get it nice and quickly, okay! So here I am, I’ve got two pieces of text. If I want to move anything on my page, then I need to make sure I’ve got this little pointer tool selected and then I can just click and drag and move things around.
I can also resize any text by grabbing from the corners and, if I hold shift as I grab it’ll, keep everything. No sorry if I don’t hold shift haha. If I don’t hold shift, it keeps it in proportion. If I do hold shift, then I can start stretching in either dimension, but actually I’d like to keep things in proportion. So we’ve got a super. I might make splashes bit smaller, okay, so we’re starting off.
Okay, now I’d like to add some color to these, so I’m going to select them both I’ll click on the first one hold down shift and click on the second one, and you see that my bounding box has now gone round. Both that means both are selected and from the color wheel. I can click inside this triangle which affects my sort of how light will dark have saturated. My color is, and then I can rotate the wheel by dragging on the outside, and I can choose different color swinging in a nice orange color like this okay good.
Now, I’d like to put some sort of nice curvature in, I think it’d just be a bit more exciting, so what we can do for that is if we go back and select our text. If I click back on my text tool, I’ve got my text selected. This, it says preset text paths and at the moment, there’s nothing selected well this option here that says curved text user-defined and there are lots of ones I could choose this.
One would make it sort of go round that a circle that one makes get straight. This would make an upward semicircle and and so on, I’m going to choose the user-defined box and you get to play around with it as you like. So I click on that and it instantly gives me a curving design which I can change. So if I click in here, I can move my endpoint and I can click on this little handle. I can change the angle of movement there and I quite like that.
That’s okay! I could bring that all around a bit and in a bit and to be honest at this stage, it’s going to be a bit of experimenting to see what works for you. But that’s quite good start. I can do the same with splash, so I’ve got it selected. I can choose preset text paths and I can choose a similar shape so that sort of fits inside my other one. Okay, not bad, and I can move them around again.
If I need to or resize them as I want – and I want to put an exclamation marks – that’s actually part of the company name, but rather than a boring, old exclamation mark, which I could do you know, look like that. That’s fine, that’s pretty cool, but actually I prefer to have a stylistic sort of shape and there are a number in this shape. Drop-Down here in draw plus of pre-built shapes you can use because of smiley faces, little clock, rectangles and circles.
Very useful arrow is also very useful, but there’s this nice sort of tear shape, which is perfect for a little splash, so I’m going to grab that shape, click and drag, and it’s created my basic shape. At the moment it has no no fill color and it’s just a black outline. It’s also sort of the wrong way round. So I’m going to make a few changes if we just click on it again with a pointer tool, we can just by moving the mouse out along the diagonal.
You see it changes to a rotating icon, so I can click and drag and I can rotate my little splash around and we can start filling it in. So if I click on fill – and I choose a sort of a nice blue color, like water and on the line right here – we go so there we get so I’ve got now a nice of special. I need a little circle or something here as well as part of the exclamation mark. So I go back to my quick shapes, choose the lips and click and drag, and if I hold shift at this stage it will lock the aspects.
It’s a perfect circle. I might just want to move it slightly and it’s picked up the same color settings that I’ve most recently used. So it’s identically, matched to my little T shape. Well, that’s looking pretty good. What I can do at this stage is, I can still move things around. Every part is independent, and so I can reorder resize. I could change the color of one part or the other if I wanted to, but I’m quite happy with what I’ve got.
So what I want to do is I’m going to select all of the shapes by just clicking and dragging a box around them, and it gives me option to group them. So I’m going to do that now I have wherever I click and drag. They are all together as one item, so all the remains is. I need to save my little bit of work and export it in a format that I can use on the web. So, first of all, let’s just save our project and we might want to save it as something like super splash.
Logo should really have done that earlier, just in case draw plus crash, and I lost all my work, but now that that’s saved, we need to export it because, although I’ve saved it, I’ve saved it in the Seraph draw plus format. I can’t use that on the web. I can’t send that out to other people’s computers than expect them to be able to view it unless they have draw plus as well. So what we do is we export into a common web friendly format that can be risa that can be redisplayed on other people’s computers.
To do that? Have your group selected by clicking on it, go to file and export and we’re going to export as a picture, and I want to export selected objects. It might say page in which case you’ll see there’s an awful lot of transparent unused space. We don’t want that. We want just have the selected object, just our logo exported and we get to choose the resolution. If we think we’re going to want to print it, you want to get us higher dpi, as you can.
If you’re going to show it on a screen, then normally 72 or 96 would would be fine, but in the in the day of Retina displays and better quality images, we probably need to go for about 200 dpi and then it’ll ask you to format, and there Are several different formats you can choose from? You probably are going to choose one of two formats you might choose SVG, which is a vector graphic format which does display in modern web browsers and can be infinitely scaled, and this would be a good format for sending to a printer or a publisher.
However, much more compatible is the PNG format. This is a bitmap format, so you are going to lose some of the benefits of it being a vector-based image, but it’s okay, because your source document is still a vector, so you can still resize your original to any size. You like we’re just exporting now to be used on a website, so PNG is fine, make sure the bit-depth is at first 2 bits if it’s at 24.
It doesn’t have enough bits to actually encode the transparent background than it will be on a white background, which will be a real pain when you want to show it on different backgrounds on your website. So if you choose 32 bit, you get the checkerboard back, which tells you this is transparent. Once you’ve got those settings, then you press, export they’ll, be ask you for what you want to call it.
It will helpfully use the name you’ve already chosen for your document. So that’s fine, so super special logo – press – save, hey I’ve already made one before so. Let me just let me call it super special, a new logo or something like that. Save and that’s now exported my PNG file and I can show it to you. If I go into my computer and if I were to load it up, there’s my lovely logo, as you can see, on a fully transparent background.
It’s nice and high quality and that’s ready to be used on any kind of merchandising or on the web. And I think my client would be really happy with that logo.
He. Let me write sales page coffee, please, I’m tired of listening and reading to these comments and emails across different mediums on internet same to me now. This surprises me honestly: let’s, let’s try to revisit the school of honesty once and for all. There are three basic skills that every digital marketer needs to learn in order to really become a marketing genius.
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That’s it just two pages three thousand dollars. That is where we realize the importance of the scale which is copywriting, and that is where I actually started. Testing right. So copywriting is very, very highly sought after skill in the market, and you can do with these things. With the help of copywriting, you can actually learn to read your buyers mind because of the research and the personas which we have ended develop.
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Rather, a lot of people would actually confuse copywriting with content. Writing – and you know these content writers, people who actually write blogs – would actually boost about that. They are the copywriter and they know nothing about copywriting because content writing this meant to engage the audience. Okay, whereas copywriting is meant to sell okay, so obviously something that brings in more revenue has more things at stake.
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Interestingly, my feedback on that is that branding on social media is nowhere near as important as your brand. What I mean by that is social media is a completely personal thing who you are and how you show up on social media is more important than anything you have to do anything you have to sell it’s all about what you say, how you say it, how You come across how you resonate with people.
Are you listening? Are you engaging? Are you commenting? Are you giving feedback? Are you sharing? Are you adding value, you know, are you a thought leader? Are you a Content sharer? What is it that you want to do? How do you want to show up on social media? Because, whilst your branding is important from a for a business perspective, your branding is important because your brand and who you are and who your business is and how you’re showing up is associated with that branding.
So that brand identity and the brand married together, the two are connected their associated. They have a reputation to each other, so you just need to make sure that if you’re branding is going to be successful in a way that when people look at it, they trust it they value it and they want to buy from it. Then you need to make sure your brand and your your personal identity of your business, your reputation, what you’re known for what people say about you when you’re, not there, the key credibility and trust factors behind what six behind that face.
You know what is it what’s? Building muscle in your business, what’s the skeleton of what you do when you have those two things that come together then it becomes very important, but you need to make sure that with social media it is all about your personal connections about your relationship with people. It’s about being fully present, it’s not about broadcasting at people or throwing jelly at them and hoping that some of it sticks it’s about engagement.
It’s a out. You know it’s about adding value to people, and you know if you want people to like and share what you do, then you need to go and like and share what they do. The first of all you need to like genuinely like it. You know, there’s no good, you having a load of followers and you see their content. You think what a load of rubbish, but you like it anyway, that’s not congruent and it wouldn’t be congruent for them to do that with you either.
It’s very unlikely that you’re going to follow each other in the instance, so you might want to do a bit of a social media purge to get rid of people that don’t really add value to you, because if they’re not adding value to you, you probably aren’t Adding value to them either and focus on building relationships where you can build a very, very strong brand, both there’s a personal brand and as a business brand.
So I hope that helps you if you’ve got any feedback, questions or comments, please pop them below this article and we will be in touch with some more branic tips very soon.
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