Tag: facebook advertising

How to Use Facebook Ads – Tutorial Guide Best Practices (2020)

Post author By Jimmy Dagger
Post date June 1, 2020
No Comments on How to Use Facebook Ads – Tutorial Guide Best Practices (2020)

At the moment now, if-if-if Zook, mark zuckerberg goes and changes any of the rules around events or makes Facebook ads more expensive. Then this is kind of going to screw up this. This strategy, which I use at the moment but hey-ho whilst it’s rolling – and I reckon it will be fine for the next year or two at least I’m just going to roll with it so right.

What I’m going to cover during this Facebook ad section is around the budget, the you’re planning to market your event so versus your event, lifetime value. If you’re jumping in at this point, I suggest you’d go back and and read the slide about event lifetime value, because that’s quite important, I’m going to go through the ad format. Again, I’m not a Facebook ad expert and I’m just telling you what I do and it seems to work and get people booked on for less than a pound per person.

Sap per person booked at the moment, and so I’m just telling you what I know there’ll be other probably Facebook, ad experts out there maybe reading this, who maybe I’ll get some tips out of it. Maybe they’ll help support some stuff that I’m missing, but I’m Jessica. I’m not an expert, I’m just telling you what I know so I’m going to go through what I do from an ad format perspective. Title descriptions calls to action and stuff like that, and it torch a little bit around split testing and the three different types of ads which I’ve tested and which one I’ve really kind of honed in and settled on.

And then. Finally, I’m going to talk to you about kind of the actual Facebook ad structure from an audience perspective, so looking at look-alike audiences, custom, audiences and event, audiences, and things like that. I hope that’s cool, so kind of jumping about a little bit. But these are the three ads which I split tested. Basically, so let’s have a quick look, so we’ll come back to budget so kind of just to give you an idea, so I tend to have a basic image.

Ad is actually kind of the least popular one. I then have a article ads, that’s kind of the second most popular one, and then this what I call a disruptive ad – and actually this has been the most popular one for me. So this is actually one of the diagrams one of my tools that I teach people about customer lifetime value, but for some reason it makes people stop and go back and have a look at the event and then, during those few seconds they then go.

Oh, this is called it’s a free seminar in Cheltenham so yeah away, we go so you can see from the structure of the ad in terms of like so, first and foremost, and again, I um I got a give sort of hat tip. There’s a guy called Jamie Forrest jjp I was getting the name on japw marketing. Jamie Forrest is a Facebook Ads expert and he kind of helps me out with the ad structure. It started to introduce me to kind of audiences, and things like that.

So I owe him an awful lot but um, but so he’s the one who can taught me this sort of structure. So basically, what we want to do is have like something really clear at the top of it, so who was speaking to business owners of Gloucestershire. So it’s location-based, it’s talking about our target market and then you’re invited so call to action. You’re invited to a free seminar at the juries in Cheltenham on Friday, the 26th.

So it’s got all of the basic details in there and then, if they click more, it’s going to get them, give them a few more details about what this seminar is going to do for them. Basically so there’s like three bullets and a couple of other details in there and then we’ve got the image like I said, and it says interested there. But actually, if you click into that ad, you then get the option to actually book a ticket directly from the Eventbrite, which is pretty cool, so I’ve split tested like numerous different ads.

I mean I’ve spent thousands of pounds on Facebook ads and finally settled on this kind of being the most popular, but do always split test across your different audience. It may be that this thumbnail wasn’t right for this article or the article was too long, because this particularly articles about sort of two two and a half minutes, so people, maybe didn’t read all of it. This is a bit kind of too salesy, and people will probably just scroll past that potentially so I found this disruptive type of ads like make it colorful make it bright, make it like scribbles and a bit of a mess.

It seems to attract people’s attention. It works for me, like I said so, then we’re kind of going to go into the budget side of things so now I actually set for the last event. I actually only ended up spending about 100 pounds to book 97 people onto the event, but actually I would have been willing, because I knew that if I, if I got if I filled the room up with 50 people, I’d have at least one maybe two ongoing Coaching clients, I’d, sell some people onto my group coaching program, so that would create and cus customer lifetime value in its own right and actually the the venue only cost me 250 quid.

So I was willing to spend 300 pounds on Facebook ads. You know one of the key things is. What we want to do is run the ads right up to the day before the event, because people will still book at the last minute. I did this tsunami for my networking event and in January we had 17 people booked on the day before that 17 people out of 60 in total, who attended the event so scheduled it to to start straightaway and and literally like the day before your event and Like the time looks a bit roundabout, hey hope, so my event was on the 26th of Jan and then running out to all the time.

Basically, you could schedule it if you wanted to to run between like the most popular times. You know like I. I know that my audiences tend to be online at lunchtime on Facebook and sort of lay Eve later on an evening once the kids are kind of gone to bed so sort of 7:00 – I don’t know 10 p.M. So you could potentially run it on schedule. I’ve never split tested that and hey, maybe that’s something I should do, but I term lazy.

So I just run the ads all the time. Basically, so next up we’re kind of getting into the the real guts of like the the Facebook Ads manager and like the control panel and there’s a few things that you’ll see in here, which will be familiar. So the the ad which we’re doing is an event ad and what ideally, what we want to do so this stuff on the right is really really important. We want this needle to be bolt upright so that it says that we’re not too specific we’re not too broad.

Our audience is clearly defined. Now the green band actually goes like you know, for a big big part of it. Also, what we don’t want is, if potential reach to be absolutely massive, we don’t want it to be into like the hundreds of thousands I mean it depends on the event. I guess if you’re like Tony Robbins or somebody, you probably want it to be going out to hundreds of thousands people and you got the cash, but actually the reality is we want it to be very specific.

So I’m talking about kind of local event based marketing. Here not, you could use this tactic if you wanted to do bigger events and probably actually, if I wanted to grow my fearless events, I probably take them to London or reading or Birmingham or a bigger city. You know so so that’s one way of doing it. Like I’m not going to draw people in to an event like, let’s be fair, I do but not from outside of Gloucestershire, probably and then the other thing is this estimated daily results.

So what I try and do is I’ll adjust my budget basically to make sure that the reach is some we’re approaching a thousand people a day, because then, when you start reaching a thousand people a day, you get this. The second bar appear, which is for the estimated number of event responses, and so, if I’m getting six to twenty one event response to the day and reaching a thousand people a day, that’s pretty cool and actually so what? What it’s in terms like budget? That’s why it’s better off to start with a really high budget.

Now what Facebook is going to do is eke out that budget over the course of the lifetime. So if you’re doing four week campaign, it leaked out and 300 pounds over the course of the event. So um, but what we want to do is is maximize the amount of event responses as quickly as you possibly can. So we may only be willing to spend three hundred quid, but if you’re brave with your budget and stick in three hundred quid knowing that you’ll probably get everybody booked on in that first week and it’ll only cost you a hundred quid, I mean Facebook’s like woohoo.

This person’s, like going to spend 300 quid so they’re like yeah, let’s just throw this out all over the place and one will get loads of engage people and we’ll give it to the right people, but actually what you do is you spend a hundred quid get Your 7 to your 97 bookings and switch it off and you’ve only spent a hundred quid so actually being brave with this this budget and the scheduling is like absolutely vital and ideally like.

I said we want to get to this point whereby we’ve got this. This estimated daily reach up over a thousand and and this event responses thing pops up, because that’s just triggered something in Facebook’s algorithm, say this guy’s promoting events and he’s got budget for it. So I’m I’m not going to go too much into creating custom audiences, there’ll, be loads of sort of advice and tips and tricks and stuff like that out there.

How I do it is, I create a basic custom audience if everybody who’s attended. My events in the past and pumped that into Facebook the moment it’s about six or seven hundred people, and then I create a look-alike audience based on that of the clip and basically look at how it look like audiences work. Is they give you the closest 1 percent of people in so I’ve chosen in terms of my look-alike audience, people based in the UK so there’s 41 registered 41 million registered Facebook users in the UK so that any look-alike audience you you create the first 1 %.

Will always be if it’s UK targeted 410,000 odd people, and that seems like a lot and you’d be like wow. That’s too many, that’s not that’s not very targeting, but actually what it’s done is out the 41 million people it’s got to pick from in the pool. It’s chosen a thousand people who the one percent of people who look the most like that initial list of people who’ve attended events does that if that makes any kind of sense, so it should be the four hundred and fourteen thousand people who are most closely associated To my target market next up – and this is one of the biggest mistakes actually so so, first of all, when I am my first event, I did where I was booking people like seven to ten pounds per seat.

I didn’t have a look-alike audience like this. I didn’t have a location. I wasn’t really aware of this sort of stuff going on over here. So the moment I created a detailed look-alike audience based on people, who’d attended my event, the event bookings and for my Bristol event dropped down to about between. I know it’s about four pounds ish, so it halved pretty much. The next thing is this location thing here now most people will go my events in Cheltenham so I’ll do a 40 kilometer radius and round Cheltenham.

Now again, that’s quite vague, so there’s something called poly. Agonal searches um – this is probably the stuff for the like Facebook ad gurus. Don’t want you to know because they’re like this is our secret sauce like why this guy’s telling you it like. This is a secret sauce, I’m giving you now and it works for me and hey by the way like when you’re first starting out with Facebook ads like the money you spend, isn’t wasted.

It’s information-gathering, like you, will waste a lot of money on Facebook ads before you get it right. I certainly have so I’m trying to save you a few quid here so GL. One two is what we call a poly. I can all post code search. So it’s not it. Basically, it’s a very specific, like grid on a map of where that location sits and what happens is we’re going to target people who specifically live in that location, because we know that they’re more likely to come to our event because they live closer to it.

So if you want to know more about this, like you’re going to have to join, I’m not going to give you this list, you can go and find your own postcode lists if you want to, but I’ve got some great text files available if you’re a fearless Business member and to make that job a lot easier for you. So I can give you these poly agonal searches but you’re, going to have to give me some juice, I’m afraid, because it took me a long time to get to work out where to grab that information from and which I know is a bit tight of me.

I suppose I could help you out. Maybe you could just donate some beer tokens or something but but um like this when I started targeting specific poly agonal postcodes like this and my my cost per person, SAP again dropped by more than half, so it moved from about three to four pounds down to About one to two pounds, which was a massive difference, so just with these two things alone, I’ve moved from sort of seven eight nine pounds per person booking down to like a pound per person, booking it’s absolutely phenomenal when it works, and it doesn’t always work.

It depends like there’s a lot of other variables like when you, when you launch your promotion like what are the promotions going on, and things like that, if you, if you run two ads similar ads at the same time, effectively they’re competing against each other. For this reach this traffic, so it could potentially cost you more. So there’s a lot of variables which which are kind of going on there.

I again, I kind of tend to use sort of Faerie vague sort of demographics, like I want everybody to come along from 24 to 65. Now the last event, which I did again probably the first 10 people had booked. It were women and then Facebook decided. Well then, everybody who wants to go to this event female so so I had I had there was a it started to slide much more towards women, so I had to create another ad switch off my my women out, because I wanted I wanted them.

I have them, I’m not focused specifically on women, i, but I wanted a mix of people and genders in the room and mixed demographics in the room, because again it all adds to the event. I think it’d be a bit weird if people turn it, I don’t know whether it’d be weird. Maybe I thought it was weird if everybody turned out to my event was female. I don’t know language make sure you put English UK in there, if you’re in England or wherever you’re based and target language – and I filled in this details in the in the screenshot but again 21,000 people in gloucestershire – that’s still quite vague, so I might want to Narrow that down, potentially and start to put in you know business owners, entrepreneurs whatever it might be so and you can also exclude people so you might choose to exclude, I don’t know, taxi drivers for whatever reason, maybe you got something against taxi driver.

So if there are people you don’t want to, but there’s a you don’t see this box to start off with you have to there’s a little link which you have to click to exclude people. So if you put business owners, you even have to click another box and exclude taxi drivers. So it’s just a way of narrowing down your audience and making sure you have the right people booking to turn up to your event, cool and then so edit placement.

So I’ve kind of played around with this I kind of settled on I prefer to target mobile only. I get better results through that occasionally I’ll test it, if that, if that mobile only is not working, I might do automatic placements and that Facebook do its thing. It’s entirely up to you. You’ve also got the art that there’s various different things I mean I would look at what just look at Facebook’s help pages around kind of the different types of platforms and, what’s going to work best for your event and kind of again, it will depend on your Audience but for me mobile only or automatic plain placement, absolutely fine, whether you push it across to Instagram or not.

It’s entirely up to you. If you got Instagram following optimized for a delivery, we want event responses. Bin amount automatic, so let Facebook do its work and if you do manual, you will end up paying too much and then charge. We want charges to be charged per impression. Basically, so every time this goes out to a thousand people we want to be. We want to be charged for it because, if I add structure is right, if I targeting is right, if our event is appealing and can produce value, we should get quite a good conversion rate.

Now I haven’t actually looked in detail as to what my conversion rates are actually based upon. My impression and impressions are probably something I should look at, but again you can find that information in the in the what you call it. The Facebook Ads manager I’m waning. So I’m going to try and wrap this up soon, so here we go so a few stats, so this is again show differences, but so event responses.

So again, by far this was my most. This was getting the best results for the least it cost me a little bit more, but it was getting me more people booking so and you know yes, these were cheaper and I suppose I could have switched that off and ramped up the spend on these. I did try that and ultimately this ended up being the center that costing me more because too many people were just scrolling past the image ad in the article.

So I settled upon the it says: head shot there, but it’s not it’s the disruptive image. Basically – and you can see here, you know great relevancy – score lots of people taking action, we’re talking like 19 event bookings for 10 quid. At this point I think, like I said in the end I booked 97 people for just over 100 pounds like which is a pound a seat. I mean that’s, that’s amazing. You know you’re going to get better results early on and then the ad will keep on getting repeated to the same people after that.

So when, when this starts to kind of creep up, you probably want to start to think about duplicating your ad and tweaking a couple of things in it. Maybe change the ad copy or drop in another image, or something like that just so people get something different again, I’m lazy! I didn’t do it for this campaign, but if I was doing a bigger campaign, perhaps I would so so that’s that, basically so if you’ve got any questions like jump on to the either the business start at group on Facebook hit me up, so you can just Search like on Twitter for Robin Waite on Facebook, Instagram, I’m all over that you can buy one of my books take your shot there based on or online business, starts at there based on Amazon, and if you want to know more about Facebook ad side of things, Then, like get yourself booked in for a consultation with me, I, the consultation, won’t focus on Facebook Ads by the way, I tend to look at much more strategic perspective of your business, and we will be talking about whether coach business coaching is something for something for You but hey get in touch.

Have you got any questions like potm into the potm into the feed below, and I will be sure to come back to you.

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Best 3 Facebook Ads For Real Estate Agents – ($1-3 Real Estate Facebook Leads)

Post author By Jimmy Dagger
Post date May 31, 2020
No Comments on Best 3 Facebook Ads For Real Estate Agents – ($1-3 Real Estate Facebook Leads)

So I want to show you guys, these top 3 ads And I’m going to show you guys the ad copy so like the actual text using the ads, I’m going to show you the images or articles or what to use on each one of these different ads. But as far as going through and setting up the ad, that’s a different skill set, But I’ve got several other training articles on that. So actually, if you guys want my facebook ads mini course that I put together for you guys just Thumbs up this article comment down below, and I will share that with everyone who comments down below alright.

So anyway, guys, let’s just dive in here, and I will start showing you the first Facebook ad That has worked amazingly well and I’ll kind of break down why it’s worked well and how you can implement it into your business Right. So this first one is: if you have a listing in your business now I know not. Everyone has listings in their business. You know if you’re new agent Just getting started, but if someone else in your office has a Listing that they’re going to allow you to go through and market promote and make sure you guys get their permission first, don’t just go through And market.

It make sure you get their permission and then go and run this ad right here. So you can see right here. You’ve got some emojis, Which actually studies show that emojis Increase the amount of people that are going to actually read and pay attention. Your ad, just because it makes a little more fun, There’s opposed to just having text, and then you can see. We even got some hashtags. However, guys I’ve seen some Realtors Go through and do this and they kind of overdo it They’re like way too many emojis way too many hashtags and it just like, looks like a bunch of spam.

Okay, so you can see this. This is still kept clean as silk left. You know very, very nice looking, but while still drawing attention – so you can see right here – Pretty listed, see it before it hits the market for beds three baths. So we’re getting like give a quick preview of What this home is. What this listing is all about, then go here to get a price location plus more pics, so Some people are going to see that they’re going to see the images of the home and they’re going to be ready to take action right away.

So we want to have that call to action or they can go through. They don’t have to read the rest of this information. Okay, they can just click, there go out to the landing page and then we, you know rare opportunity And this it doesn’t have to say pretty listed right. It could say a number of different things, but that’s just an idea: That’s just an option that you can go through and use because not all of your listings are going to Be pre listed right.

So just keep that in mind and then what we’ll do here is we spend the next two paragraphs Going through and highlighting the different key points of the listing Kay and I like to hit like more the Sexier things so like if it’s got vaulted ceilings. If it’s got stainless steel appliances, if it’s got a two or three car garage, A pool whatever is going to really go through and draw attention for your ideal Client.

You want to throw that in there and then obviously you want to finish it off with once again another call to action Right here out to the landing page kay. The reason Why is because, even if you have it up here, Lots of times what people do, especially if they’re on desktop they’re going to go through and they’re going to kind of read with their mouse Right, so the reading with their mouse like this You’re, seeing Right here, They’re going to come down here and it sounds funny.

It sounds crazy, But a lot of times. People are just too lazy to go back up or, if they’re scrolling on their mobile phone They’re scrolling through and They read it and then like that their brain doesn’t think to go back up to go click that link up there. Okay. So now, if we look at the actual ad crative k the images, the articles, whatever we use here, You can see this one has just one image. What I like to do sometimes like let’s say you have 25 photos of the home that you’re going to go through in market okay, I usually like to take about half of those.

This was just kind of like a little demo example. I put together for you guys, but I, like you, usually take about 10 to 12 of those photos, Throw them in the post, so they can get a little bit better idea of what the home actually looks like right. So, like you know, they can see this, But they don’t know. You have no idea what the inside looks like it. Could’ve been completely remodeled, which this home was.

Okay, You don’t know what the backyard looks like, which could be like the coolest backyard in the world, or it could be a perfect fit For them alright, so you want to go through and add a few more teaser photos And then having the opt-in. Okay, the call to action being hey, get the price, the address, plus more pictures. So that’s what you’re, holding back so to get them to put in their name phone number email address on the landing page and Opt in so that you can actually Generate a lead and follow up with them.

A number of ways now and we can follow up with them via email Text, message, phone calls and there’s some cool things that we can do even with Facebook message alright. So anyway, This is the first one. So if you guys have questions on this first, one right here Go ahead, drop a comment below I respond and I read every single in the comments so make sure you drop below all right, So this one is for a listing at all right Now, if we Come in here – and we take a look at this – this one is for a buyer, lead generation.

Okay, so if your real estate, agent right and you don’t have listings, But you’re still want to work with buyers, this one has worked and performed amazingly well right now. This one’s going to be a little bit higher cost per lead. I’ve seen about three to five dollars per lead on average Win set up correctly. Alright, now people sometimes will take my my ads and stuff and they’ll be like oh did it work? Well, There’s sometimes some little simple tweaks on the back end on the ads manager and that’s why, if you guys want my facebook as mini-course, you got a Comment down below, so I can share that with you, which I’ll walk through the whole Facebook Ads manager, I’ll Walk through how to set the pick Facebook pixel, The Facebook leave form all those different pieces to help you guys get it set up correctly.

Alright. So if we look at this, The first thing, what we want to do case is we want to call out our Ideal client. Okay, so we’re saying hey Attention Dallas attention, Orlando attention, Salt Lake City, whatever the city is right, Do you know anyone to looking to buy a home and you could even say in right here? Are you or do you know anyone looking to buy a home? So it’s like calling them out specifically Kate.

Are you looking to buy a home, okay and they’re like yes or no okay, And then they can like if it’s no, they can keep scrolling okay Or do you know what he want right, because it’s like that’s like a nice little referral right there Follow here. Okay, so we’ve got that call to action early on and then hey we’ve compiled the free report of homes for sale under 300,000 under 500,000, whatever the number is of, like whatever your go-to-market Is right.

Sometimes people like the low end, sometimes the middle, sometimes like the luxury. So whatever your mark is really in and then Follow here once again, You’ve got a link, a call to action, and they say thanks and your name Just kind of personalize it right and really quick guys. All of these ads. You want to be running from your own Facebook page, So you want to have a profile picture right there of you.

Okay, Not your dog! Not anything else of you, your face kind of like a little head profile, shot like I’ve got right here: Okay and then your name, Okay, not your company’s name, not your business name, your name And you can see even say like, for example, I would say, like Jason Wardrop, You know Park City, Realty or Salt Lake City, real, so you’re, something like that right. So then, what I like to do is go and throw in maybe three different homes in your area.

Okay, now, if I’m in Phoenix Phoenix Homes, don’t really look too much like this right, so it’s not going to really be synergistic with that market, But you want to go through and find three homes, Maybe that are for sale in that area under the $ 300,000 Range: okay, Because you want to match that you don’t want to go through and say: hey these homes are three hundred three hundred Thousand and then you’ve got like several million dollar homes right, because that’s just kind of it’s not Targeting the ideal client that you’re really Looking for and really going for, okay, So that’s where I like to kind of do, give an idea of some different options, Maybe three to five little photos right here that can kind of scroll through See some of the different options of homes that are in that Market because then, once they opt-in, Give you their name phone number, an email address, you can follow up with them and say: hey.

I’ve got some other homes. I’ve got this other list of homes That you can go through and see, and then I can go. Take you around and show you That we can like see what is the best fit for you all right. So once again guys any question on this Facebook ad drop A comment below. I will read and respond to every single one of your comments and then the last one. Okay, This one is for an open house all right so very, very similar to these other ones.

You know, obviously, if you got a listing, This is kind of like an open house. Go pre, promote this. I like to go through and if you have an open house, Let’s say on Saturday or Sunday, I like to start at least five days Before the open house to go through and promote this okay, because then you get some time to get traction and sometimes Facebook’s Algorithm Takes a little bit of time to kind of like Adjust to show it to the ideal target market, the ideal audience.

So it’s sometimes nice to go through, maybe five to six, maybe even seven days. I probably want to go beyond seven days because then people kind of start to forget there were even was a Open house so about five to seven days before it starts so you can see right here. We’ve got the emojis We’re making it fun. Okay, open house! This Friday, at 6, p.M.. Or whatever day It is and then give the address right.

So they can go through, save it right there in their phone. Okay, get the article, walkthrough and Ebro sure here now guys You don’t have to have a article walkthrough. You don’t have to have a brochure or anything like that. You could do the same thing like back here on this listing presentation, Which says: hey, get the get more pictures of this property or get this or get that just giving them more Information on that specific location is going to help out a ton.

All right, then, once again I kind of like to go hit some of the top key sexier features of this property rights like four-bed three-bath. You know, walk-in, pantry, Subs, your refrigerator and freezer. Some things are going to get. People excited To go through and see the property. Then, once again You can say: hey get the article walkthrough brochure here or whatever you’re going to be offering Once again with the address and then right here guys You can use a article walkthrough other property Okay.

So I know some properties have like little 90-second segments And that’s a cool thing. If you’re working with a new build community lots of times the Builder They’re going to go, pay the money to go. Have those articles professionally created we’re going to have like the professional photos taken all that, So that’s another amazing thing to do is go work with builders. Team up partner then become one of those agents And start promoting those different listings.

Alright. So now what I would do is probably throw in a article here Or I throw in you know. Once again, I probably throw in five to ten photos here Just so I can get a better idea of what the property, what it looks like and get more Excited about, going up going to and showing up to your open house right now, guys really quick. I want to hit three actually two key things here with these Facebook ads.

What you want to do is you want to be promoting. Obviously, you know everyone in your market right like if you’re in Dallas Dallas within like a ten-mile radius but make sure you’re also Promoting them to your warm market. To your warm audience, ok, Sony was visit your website, anyone that’s on your email list. Anyone that’s really connected with you and your business in the past or likes your Facebook page, because you’re going to see amazing you’re going to see a lot better results with those people, as opposed to a Completely cold market right.

And I cover all that in the Facebook Ads mini course, so make sure you guys comment down below if you Guys want the Facebook Ads mini course, so I can get that over to you to help you guys get started with your Facebook Advertising all right. So, anyway, guys, Hopefully this article was helpful breaking down some of these top 3 Facebook ads. Maybe in a later article we’ll hit a few more ads that you can go through and use for your real estate business.

But this is a Solid start, wherever you might be, if you’re brand new You’re seasoned veteran, if you’re just kind of like getting the hang up getting getting used to Facebook advertising and lead generation. This will give you that quick jump start to everything that you need to go, do and be successful Right. So if you found this article helpful Go ahead, give it a thumbs up, drop a comment below, if you guys want the Facebook as mini course, And if you guys have any other questions on any of these ads, I can go through and answer those questions for You guys, And also, if you guys, are brand new here to the blog.

My name is Jason Wardrop And I launched a article about three times a week on how to generate more leads, make more money and grow your business so make sure you guys subscribe. The Channel and with that said, I will see you guys later.

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Online Marketing

STOP Boosting Facebook Posts | Do This Instead

Post author By Jimmy Dagger
Post date May 29, 2020
No Comments on STOP Boosting Facebook Posts | Do This Instead

We can go in and say, hey, we want article views or we want comments likes and shares, or we want people to go to this website or we want people to go into Facebook messenger with a boosted post, you’re, not telling them that. So you can. You can get into audience targeting a little bit. You can go into the budget. You can do some of those things but you’re, not tong Facebook, exactly what you want to accomplish so you’re in goal of getting leads, which is probably what you’re going to want to do.

We’re growing an audience of some sort, you’re not going to accomplish that right. So, let’s dive into Facebook and just see what I’m talking about here. So I’m on my facebook business page, and so I have this post that I posted the other day. And so, if I wanted to boost this post, I would obviously go to my page and there’s this blue post button here. So we would boost this post and come in here and what we can say right here would be.

You know we’re looking at our audience right and so for this. It’s get more messages, because I have a send message, but here you can come in here and change. This basically get more views or get more message, and that’s really the only option that Facebook allows here. So if I scroll down here, I can go in and edit the audience. I can make this a little bit more specific. I can use custom audiences.

I can go and change the audience that I’m that I’m going to that I’m going to target essentially right, then I can go into the budget, the budget. You know you can do daily budget and then put that for a length of time or on an end date. Facebook really just wants this to be as easy as possible for their end user to create an ad. That’s the reason that boosting a post lives. That’s the reason it exists.

However, like I like I said earlier, it’s just not the best way to go in tell Facebook exactly what we want right, because if we had a link with a website here and I wanted them to go to a website – I cannot necessarily say I want to Traffic right or I want that kind of thing, so it really limits you on what your, what you can do, you can go and edit placements you can do some audience targeting you can choose the budget, you can add your Facebook pixel.

You can’t choose your account and then you would just choose boost post, but what? If? What? If we could go into Facebook Ads manager and select exactly what we want to do right? So if we click on create here, we can see all of the objectives that facebook gives us, so just a lot more options and we can tell Facebook exactly what we want to accomplish with our app. So if we wanted to do messages, we could do that and we can customize it a little bit using mini chat and do a JSON ad and shoot them exactly what we want them to see in messenger.

From the ad that I just had. You can’t necessarily do that within a boosted post right. You can’t go in and do it JSON at if you’re wondering what that is I’ll link that somewhere around this article in the description or in a card. If you want to do a messenger ad properly, but other things that you can do, you can do lead generation. So if you want to do a lead form or to acquire name email phone number, you could do a lead generation from that.

If you wanted to do article views’, you would do engagement. If you want more likes comments and shares on that post, you would do a page post engagement here as well right, so you would do post engagement, page likes event responses. If you wanted article views, you would come in here and choose that if you will have a landing page or a website and you wanted to acquire leads there, you would use conversions.

If you want traffic, you would send them there. So in this case, what we’re going to do is, let’s say engagement. You want the most amount of likes comments and shares on your ad, so we would choose engagement here and we’re going to do post engagement right because we don’t want page likes or event responses. So we’re going to do I call this PPE page post engagement, sub, page post engagement and then from here you know the we call this example.

You call it what it is so page post, engagement and then the date is the 7th. So we would continue here and we can go into the audience. You can do this within a boosted posts as well. So I’m not going to go too far in depth here, but then under the identity. What you can do is, if you want to create a new hat. You can totally do that, but if you’re wanting to boost that posts, those on your Facebook page, you have a post that you want to get more likes comments and shares on right.

If, if I wanted to quote-unquote boost this post or use this post as an ad, I would not boost it. I would come in to Facebook Ads. Do page post engagement like I showed you and then I would use an existing post and then I would select that post right. So I would come here and then I would choose that exact post. So the same post that I have on my business page right here, I can use within Facebook ads manager and continue with that as my ad right.

So, if you wanted to do say, I did have a link here. I could go back to the objective and send traffic to that link, or I could use a conversions campaign to acquire, leads and track that through Facebook. That’s something that you can’t do with a boosted post right. So just make sure that you are aware of your options and make sure that you’re using your money wisely, because, if you’re just using a boosted post you’re using a shotgun approach to your Facebook ads and we want a lasered dialed-in approach.

We want to tell Facebook exactly what we want to accomplish and then go accomplish that with our Facebook Ads, because if you have any questions on that comment in the comments below happy to help, you guys answer any of those questions. If you like, this article, give it a thumbs up if you want more real estate and mortgage related marketing content, make sure that you subscribe to my blog click.

The notification bell, so you can’t notified when I create new articles and I look forward to seeing you guys in the next article you

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Tags billy wilson, boosting facebook posts tutorial, facebook ads, Facebook Ads Tutorial, facebook ads vs boosting posts, facebook advertising, facebook lead generation, fb ads, jason wardrop, Kevin David, mike ferry, STOP Boosting Facebook Posts, tom ferry

Online Marketing

How to Create Facebook Lead Form Ads For Beginners | Facebook Lead Ads Tutorial

Post author By Jimmy Dagger
Post date May 28, 2020
No Comments on How to Create Facebook Lead Form Ads For Beginners | Facebook Lead Ads Tutorial

Now, There’s been a lot of chatter over in the Facebook group about you know how to use Facebook lead forms And what are they and what’s the benefit and all that stuff, and so I just figured. I just make a article really quick to Show you guys how to set them up what they are and kind of benefit in all that stuff.

So Anyway, if you’re going through and using a typical landing page website, conversions, like a lot of the things that I show you, What you’re going to Do is you’re going to set up a conversion ad and when somebody clicks on the ad they’re going to go To a landing page And it’s going to ask for their name phone number and email address, or whatever type of contact info you’re going for right, The only thing is is they have to go through and type in their Info right, whereas a lot of times, if You they really want it They’ll put in the right info, but lots of times you get a lot of bogus leads, And so that kind of can be tough there.

So with the facebook lead form the benefit and the nice thing about. It is there’s this little form that when you click the ad it pops up and Then you can ask for their name their phone, their email, address or address. You can ask other questions as well, And then what Facebook does is that they have the information on file, like you know, when you sign up for a Facebook account You’re going to put in your name You’re, going to put in there your phone number a lot Of times You can put in your email address, so you can log in it’s going to pre populate that form and most people in my experience, They’re just too lazy to go like, even if they don’t want to give you the right info, They’re too lazy to Go through and delete it and go put in bogus info, So they just hit submit and you’re going to get a lot higher quality Information there right now, some of the pros and cons really quickly.

One look I mean. Obviously, we’ve hit some pros. One of the cons is, if you don’t, have a solid crm Connected with your Facebook account, Then what can happen is so what happens is when they, when you go, generate a lead with the leave form, It just goes into a CSV file inside of Facebook, which I’ll show you guys here in a second, But then every time you like want to go, get those leads. You have to download the CSV file, Extract it import into a CRM, and so, if it’s not completely sync, which will cover that as well in today’s article, Then it can be a little bit of a hassle.

You don’t have that automated follow up because you’re not going to really know when leads are coming in alright. So let’s say: Let’s just start from the beginning: Let’s surf from scratch about going through and creating a facebook lead for in campaign. So we’re going to Do is we’re going to click on create campaign right here, okay, So, let’s start over. So what we’re going to Do so is: what’s your marketing objective, its lead generation? So if you want to do the lead forms, it’s the lead generation, one Right here: okay and we’ll say: lead generation, give it a name We’ll just say this is a demo one and then we’re going to come through.

And it’s going to Ask you. Okay, what Facebook page Would you like to create this from right? So we come through. You know. You probably only have one Facebook page. I’ve cut a lot of them here, but, let’s just say it’s from the Jason Wardrop Facebook page And then as far as the targeting. That’s not really the concept of this article. I’ve got tons of articles as far as targeting goes and based on what campaign you’re running all that stuff, So we’ll just kind of leave the targeting, as is I want to show you guys more of the lead form creation.

So we just kind of go through Skip all this. This one will sleep on the news feeds which I like to do anyway. Okay, We’re just coming down. You set your budget. Let’s say I like to sit like start typically with the $ 10 a day budget. Just to get some good data coming through alright, so we’ll just come down. We just leave all this stuff, so a lot of the stuff Just I’ll hit really quickly. Okay, so like you’re targeting you want to go through change this stuff up right here, Your placements, you want to go through put that data in alright And then your budget.

You want to make sure you hit your budget, but in a lot of this other stuff, Optimation for add delivery. You can just leave, as is because Facebook’s going to take care of it for you, okay. So if we hit continue here, This is where we get into the add of the Creation, as well as the lead form creation. So if you think about it, like you, have your typical Landing page that you’ve got for your business right.

Well, let’s leave form we’re creating is going to be in place of the landing page Okay, so it’s going to have them put in their name phone email or whatever info they want. So we’re going to come down here, like I said once again, I’m not going to go through create the whole ad right here We could just go. Let’s say: Let’s browse the library, Let’s just use an existing image so like let’s say it’s for a home right here, We’ll use that home right there and we’ll say test ad and, like I said guys, I’ve got a ton of article unlike the ad copy and How to set all these ads up, So I’m not going to do this right here.

Okay, so we’re going to say test and then we’ll just throw test and Call-to-action. As you guys know, I like to use, learn more it just. I feel like it’s. It’s works really solid, Okay, so we come down here and we’re doing all this and we’re good to go Okay. So now this is just kind of the typical ad creation ad set up right, But what we’re going to do now is down here. This lead form. Okay, choose a form to use in your ad, so these are ones that you can see.

I’ve already previously created What we want to do, though, so like right here. This is what its going to look like: okay, So they’re going to go through, hey, download our copy and paste Facebook, ad templates or whatever it is. You want to generate more leads and then once they go through and submit their information. This is your thank-you page or the page. They see right afterwards and then down here.

We can actually Add a link to your website to your Facebook page to whatever page you want, okay. So what we’re going to do So? We’re just going to click, create new form right here. Okay, So we’re going to say I like to go through and name the form, just a really quick tip. Honestly, It’s a pain to go, try to change the name Later on, so I make sure you name it so that you know which form we’re dealing with okay, so we’re going to say test Lead it the form, alright, Okay, so now form type.

So we’re going to come in here and we can say hey more volume or higher intent. Okay, So, let’s see what this says use a form, That’s quick to fill out and submit on a mobile device. I don’t review stuff that gives people chance to confirm their info so Anyway, what I like to do is so like this is actually all this is new. I know it says higher intent is new, but all this whole concept is fairly newer.

I would go through and do the more volume one right here just to get like just get their info quickly, sometimes like it. This obviously is kind of going through, and this is like a Pre-qualifying step. You’ll probably get more leads with this one right here. This one, You could probably get more quality leads, but the thing is, though, Lots of times you could get a quality lead with this one, But just having that extra step, it kind of it turns people off and so they’re like.

I don’t want to do this right so anyway, this intro right here You could have the headline. Okay, We’ve got test headline and Really what you want to do right Here is just kind of our strategy of going through and using our different landing page headlines. So, for example, I’ve got this one right here, so let’s pull this up: Hey, get instant access to the price and picture this property. We just paste that in right there, okay, so in let’s see get us access the price, and then we could say because it only allows you so many characters and Property.

Okay and then you could go through and you don’t have like a paragraph explaining stuff. You can have bullet points, We could say hey. This is awesome because Link okay, and so you can just you can like underneath this. This is kind of like where we’ve got this sub headline right there, So you can do bullet points like you have on some landing pages or we could go through and say: hey. We just want a paragraph, and it says: hey home at his market, so learn more by providing your info below Okay, so we’re just going through.

This is basically Just copy and pasting of what you would typically put on a landing page, But you’re just doing it on this leave form within Facebook. Okay. So now we have the questions right here. This is Sorry. Excuse me, This is basically what type of contact info you want to have, and so what I like to do so By the order that you click them in is the order that they’re going to show up See if you do first name and then you do Email right up here and then phone number, Those are the typical ones I like to do.

You can go. You can see all these other ones. You can add, you can add their Address. You can add their. You know: state cities, zip code Data, birth, gender. All this stuff, But typically what happens is the more you ask for or the lower your conversions, okay, So right out of the gate like if you have their first name, you have their phone number And you have their email address. That is enough to go through and get in touch with them, get in contact with them and go Through the next step.

So you can also right here. You can add a custom question. Okay, you could say hey. I want it to be to be a short answer, multiple choice, so we could say like something like hey: how soon are you Looking to move right, So we go in there. We can add questions, But typically, what I like to do is Wait and just get their contact info and do this on another step or in a follow-up, email, follow-up text, message, follow-up, Facebook message or something like that: okay and then, as far as the privacy policy.

If you guys do have a privacy policy, so I like to just type in privacy policy, so if you guys do have a privacy policy on your website, so, for example, we got Ww2 okay right here. This is Arsenal’s privacy policy page, and so I just throw that in there right there, okay and Technically. Technically, you can use whatever link there and it’s still going to work and still go through. But don’t don’t Even hear from me So, like you got to go through, make sure you’re compliant make sure you use the right Privacy policy link and page and all that stuff you could throw in your Facebook page there And then, if they shut the I’ve, never Had an experience where, like the ad, gets shut down because I’m not using a privacy policy page But that’s something you just got ta, keep in mind there: okay, All right And then right here this last one! The thank you screen.

You can say you know: hey thanks, You’re all set, or you can say banks, We sent the info to your email Provided. Okay, because somebody was once saying I saw on the Facebook group. Someone was saying like here: Where is it right here? Get snaks to the price of pictures of the property submit They’re like well, like I’m expecting them to get that on. The Thank You page which yes, But the thing is, is if you give that to them right there on the thank you page, a lot of times, They’ll give you bogus info because they’re just like, oh, I don’t need to give them an info.

I I can just get on the thank you page right, so this is going to go solidify the quality of the Information and you’re still giving it to them instantly right, you’re still getting instant access. All I have to do is just check their email. Okay. So Thanks we sent the info to your email provided and that you can see hey click Click below to connect with me on my Facebook page or something like that like, Depending on what link you send them down here on the site link you can send to Your Facebook page to your website to, like You, know, a messaging bot.

You can send them to a lot of different things and say like hey And then to provide that next incentive to get them moving forward. So, on the landing page or this, this initial part of the leave form, we say: hey click here – to get instant access to the price and picture of this property. If You want them to keep moving forward, okay, you need to give them some incentive to actually click the you website, okay or Schedule a call with Me, and then you can go and put in your calendar link.

Okay, so we’ll just put like this calendar, the one right here So we go in schedule, call hey Thanks. We sent the info to you or you know, provided If you want to see this home this week, click below to Schedule a showing with me. Okay, something like that like something that’s going to be an incentive enough to get them to the next step and actually go through go forward with it right, because if It’s not enticing enough, people like they’ve been through these.

These forms before they’ve, been through the funnels They’ve, been through all the stuff, so it’s kind of like. Ah I’m just going to leave it at that. I got I’m going to get this stuff in my email. I just want to look anyway, but you need to provide that incentive to that next step. Okay, so now that we’ve gone through, I believe this is everything that we’ve got, that we need. Okay, I’m going to actually go delete the I Don’t want this custom question right here.

Okay, so you see if you’ve got the first name, So I’ve got get is next to the price of pictures of this property, learn more the first name, email phone number They hit submit. They go this hey Thanks! We sent the info to your email, provided, if you want to see this home this week, click below to schedule showing with me schedule call with me. It goes out to your calendar and They can set up an appointment with you.

Okay, so now we’re going to Do is click finish right, Okay, so now this one is all set up. Okay – and let me just see Okay so now, what we’re going to Do is we would just hit Confirm down here and then that would be running like a normal ad. So you’re not going to See this ad on your Facebook page, Because this is what’s called a blind ad. So when you create the ad inside a Facebook Ads manager, It actually doesn’t show up on your Facebook page, whereas if you create it on your Facebook page, It’s going to show up there.

However, with the leave form, I don’t believe. Let me see if you can use an existing one Yeah, I don’t yeah, you have to create a lead form ad within ads manager. Okay, so it’s completely separate! You can’t use an existing post on your Facebook page. You have to create it right here. Okay, so now one last step guys What’s going to happen and let’s just go back to the ads manager, because I want to show you guys this really quick.

So basically, you hit confirm You’re done Okay, so this is another one you can see this week. It’s getting pretty good results at just three bucks a day. So what you do you have to just click on this and go to the ad level, And then you have to go and download the the lead. So right right here I don’t have access this page anymore, but anyway you would download the leads And it would come into a CSV file.

Then you have to take that CSV file. You have to import into your CRM And it’s a huge pain in the butt to be completely honest. It’s like, and you never know when leads come in. There’s no notifications, There’s nothing. So what we did is simplify that with arson right here. So when you go to create a new landing page, for example right here, You come down and instead of choosing one of the landing pages, come all the way to the bottom.

You see, Facebook page lead, add okay, so now we’re going to Just choose the Facebook page that we created it with. So I believe it was just my page right here, So Jason Ward drop capture leads from the lead ads on page Jason, Wardrop, Yes, And then this is going to pop up right here, like it would, if you were having a landing page right. So this is going to sync with the the leave form that you created inside the ads manager and Then it’s going to any leads that come in they’re going to come in and populate inside of your CRM right here, Then you can click on them see.

What’s you know what the leads all about see all the info see the history see what emails They open. What what links I clicked on! So you can see. You know you come in here, enrollment, a sequence out of tag. You say: okay, deliver an email delivered email, you can add tasks all that stuff, But also another key thing is, you can add automated follow-up, so you go through nabbed. Automated email sent out the automated text message and all that stuff and it’s all synced up and Obviously with Arsenal.

When you get new leads, you get an email and text Notification, letting you know that a new lead came in okay, So this is just like. I’m not trying to like hard sell you obviously on Arsenal, But like this is just a big benefit. If you’re using lead, forms, You’ll be able to go through and have the leads automatically synced to your CRM, automatically get an email automatically get a text follow-up and Automatically notify you of new leads that were generated and also in that email or text.

It’ll have their name phone and email or whatever information you collected, And so then you can go through and get in contact and follow up that person right away. So anyway, guys. Hopefully this was helpful as far as the lead forms. If you guys have questions if you’re, like Jason, I’m not sure on this part, I’m struggling on this part Just go ahead and leave them in the comments down below I’m more than happy to go through and help.

But I think this is probably a good run down of Getting started with Facebook leave forms if you’re brand new to them and you’re. Just like hey, I’m not really sure how this all works. How this all goes, and also, if you guys, enjoyed this article, if you found it helpful, go ahead and hit that like button down below and If you guys want new articles. Just like this, every single day Make sure you subscribe to the blog, because I launched a new article.

I try to read new article every single day and how to generate more, leads, make more money and grow your business alright. So thanks so much for reading today guys – and I hope you all have an amazing day –

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Tags facebook ads, Facebook Ads Tutorial, facebook advertising, facebook advertising tutorial, Facebook Lead Ads, facebook lead ads real estate, Facebook Lead Ads Tutorial, Facebook Lead Form Ads, facebook lead form notification, facebook lead form test, facebook lead generation real estate, how to create facebook lead form, How to Create Facebook Lead Form Ads, How to Create Facebook Lead Form Ads For Beginners, how to generate leads on facebook, Kevin David, Lead Ads Tutorial

Online Marketing

How To Set Up Your Facebook Pixel For Beginners In 2020 | Easy Facebook Pixel Tutorial

Post author By Jimmy Dagger
Post date May 27, 2020
No Comments on How To Set Up Your Facebook Pixel For Beginners In 2020 | Easy Facebook Pixel Tutorial

So a facebook pixel is basically facebook’s way of tracking everyone who Visits your website, your landing pages people to become leads people that purchase items on your Website. It’s just their way of tracking all the people that are on Facebook right. So there’s one facebook pixel per facebook ads account. So the pixel. The reason why That has that name is because way back in the day What they used to do to be able to go track.

People to visit different websites is they make a Small small image that was one pixel by one pixel and they throw it on the website. Alright and then every city. It was so small that you couldn’t even see it, but every time somebody Went and loaded that image that one pixel by one pixel image they would. You know that that person Visit that website and so the pixel would fire. So it would track that person and they would know That somebody visit that website now it’s not an image anymore, but the names kind of carried on just over time and it still uses Pixel.

So that is the facebook pixel is just basically the facebook’s way of tracking everyone right. So With that said, let’s jump onto my computer, I want to show You guys exactly where to go inside your ads manager to access it, how To create it. If you guys are brand new and then how to go through And use it with your different websites and landing pages, alright guys, so here we are, I just created a brand new Ads account to show You guys exactly how This works so to access the pixels.

What we’re going to do is come up here to the Ads manager, this little hamburger menu. You come down here. It’s got some frequently use of base tools right here, Where we go to all tools and we can find it under a measure report And we just come down here to pixels right now. Another way the easily axis is just if you, from anywhere inside a facebook Ads manager, you could search your business right here and just type in pixels right there right, so we’re going to type in pixels, And this is going to pull up a page where it’s Going to say, hey create a facebook pixel.

Now this is a brand new facebook ads account and just a quick reminder, you only create one. Facebook, pixel per ads account right, you’re, going to use that same pixel that same little html Copy and paste code, which i’ll show You guys here in a second on all of your website. Your landing pages everywhere that you’re Gon na use your facebook pixel right. So what we’re going to do is click on create a pixel right here and you’re Gon na see this pops up and it’s just going to walk you through step by step.

It’s very easy, so we can Say test account. Pixels name, you can go give it! Your own name, if you want, then we’re Just going to hit, create right here, Alright, just going to take a second or two alright. So now that we’re at This point it’s going to say, use an integration or tag manager manually install the code yourself or email instructions to a Developer right now, if you guys have a developer, that’s perfect! You can send this on to your developer, but they’ve really Made it super simple and easy that you can go through and use this on a lot of the websites Landing page builders and all that stuff that are even used today.

Alright, So what i’m going to do is click on manually, install the code yourself and what we’re Gon na do is scroll down. I Usually skip this number one and I go to number two: okay, so copy of the entire pixel code And paste it into the website header right now. This works if you’re using wordpress, Leadpages clickfunnels are so like whatever you’re Using. This is going to go through and work for your business, alright, so this right here use hover over and you can see copy code Copy code to clipboard.

Okay. Now, just so you know, I have no idea what any of this code Means and i’m sure you don’t either, But all you got to do is just go here and click on this. It says copy to clipboard, and so you just copy that, And now you go paste it into your website builder or your landing page builder, your funder, billet or whatever you’re Using alright guys. So i’m just going to show You a couple of quick examples here.

This is very commonly used. Click funnels. I just want to show You guys where to go through and put the facebook pixel on your your funnels here. So there’s two places to do it. You can either do it each page individually and your funnel by Going in here to edit page and then once you get into the website builder here you come up to a Settings and then you go to tracking codes, and then you can See right here.

If we go back here, it says paste the pixel code at the bottom of the header section just above the head tag. Okay, so if we come over here, this is the header code. You just copy and paste this right in there. Okay, That’s all we got to do and then we just hit save We come out here, hit save and we are good to go or the other way. If we want to just have it go throughout All of the pages of the funnels in just one spot.

We’re Just going to come over here to settings and then we’re Gon na go to the head tracking code right here. We can Even make this bigger right here and we can just paste that in right there, okay! So now We just come down to the bottom. We just hit save and update settings, and this is great because obviously this one right here – you can See it just has this one page, but if you got multiple steps in a funnel, if you got like Five or ten different steps you can have, you can Just go paste it at one time in this settings section Then that saved facebook pixel code is going to be used throughout all those different pages.

Alright, so I want to show You guys really quick one other use case. This is inside at the are celeb kg software, Which i’m sure a lot of you guys are familiar with as well. If we just come in here to the landing page builder, We just click on edit and then we will come over to there’s a spot where we can go paste this code as Well. So what we’re going to do is just come over here to the page section We’re going to go scroll down to advanced and that you can See right here.

I’ve already got a facebook pixel code in there, but I could just go through and paste this new one in there or I could go through if you Want have two in there, which I don’t recommend having to facebook pixels and that’s you have to facebook pixels. If you’re using multiple ads accounts right so, like I said, there’s only one facebook pixel per ads account, I Highly recommend just using one ads account just to keep everything together and the nice thing is.

Is Facebook will use your pixel to go through and learn and get the data that it needs to you to make your Ads perform even better alright. So if you’re going through and you’re trying to generate, leads and you’re saying hey, this Is the pixel. I’m using they’ll use the information from that pixel. All the data that’s come through and they’ll go, find More people that are like the people that have already become leads right or, if you’re Going for sales.

They’ll, go through And use your pixel data to go through and find more people that are relevant and just like those people that have already Become sales right. So we come over here. You just do paste it in the header tracking code area and then write them here on This one. You also have to do it on the thanks page. We just click thanks the page section, and then this header spot right here, as I you guys Before was already in there.

We just paste it in there and then We hit publish and we are set and we are good to go. Okay, so now Jump you back over here to the facebook ads manager just a couple of different use cases. I want to show You guys as we’re going through And using this facebook pixel code. So we do a lot of things now with this, but I want to show You guys two different things: the first one is going through and creating custom audiences.

So what that means Is that we can Have facebook anyone that hits a specific page that the pixel is on of our website or landing pages or funnel whatever it is, We can say, hey. I want you to make a custom audience of everyone who visits. My main website, or my blog or That becomes a lead through this funnel or purchases this product. So in order to do that, What we’re going to Do is come back over here to the search spot right here, we’re just Gon na type type in audiences.

Okay. So when we type in audiences it’s going to pull up an audience page and we can go through and say: hey. We want to create a custom audience okay. Now the cool thing in here is, you can go through, and this is not necessarily Using the facebook pixel, but you could upload a customer file So, like let’s say, you’ve got tons of people’s emails. Phone numbers addresses whatever you can Upload that into facebook and create that custom audience which will go through it, we’ll hit that in another youtube article.

But what we’re Gon na do with the facebook pixel is create one with website traffic. Okay, so we’re going to click website, traffic And the cool thing is, is when you have the same pixel on all of your sites. You can Say: hey. I want to create an audience For all my website, visitors, anybody Who hits a page that has my pixel of salt on it. I want to go through and create that audience We can come in here and we could say We can max it out.

Even I think it’s 180 days, so we can see that it goes back to 180 days Was the last six months, so anyone who’s hit my website in the last six months. Right so we can say all website Visitors so will come through, will create this audience and you guys can See right here. It says all website visitors, it says populating. Obviously this a brand new Has account. This is a brand new Pixel. So it’s probably Going to be a little bit too small, but typically it’s going to take about a couple hours, even maybe 24 hours to go Through and fully populate right.

But that doesn’t mean you can’t go through and start craning Ads to start using this custom audience Okay. So this is one of those types of custom audiences that you can use or you go through and say, create an audience, a custom audience and Then say hey. I want to do only people who visited specific Web pages on my website right, so it could be like hey Only people that visit this blog article or people that visit this page.

Like my pricing page on my website – or You know a specific page in your funnel all right, so this is the page right here inside of clickfunnels that I went through and I put the pixel on. So if You want to say hey, I just want to create an audience with People to visit this page, we’re Just going to come over here and click on this and we’ll just grab this url right here. Okay, then We’ll come back in to the.

Where was it We’ll come back in here and so we’ll just click right here, We’ll paste the url right in there and we can say the last 30 days 60 days 90 days whatever, and this Is kind of cool, because you can really dive in deep with Your retargeting, so if you say hey, I only want to retargeting people that have seen this page in the last seven Days. You can go through and do that so like let’s say we only want to retarget people Who have recently seen one of our landing pages or our blog post right here.

Okay, So we can come in here and see, say the audience name is blog post test Demo page alright. So now we’re going to go Through create this audience, and this is everyone. Who’s visited this page right here within the last seven days. We just go through and create this audience, and this is going to go through and Create that audience that we can now use in our ads as Well. And this is a very custom audience which is great for retargeting, which, with retargeting Ads, we shall shoot a article on that and another another day.

You can get your cost per lead Down dramatically. I’m seeing about 20 to 25 percent cost per leads compared To what i’m getting with cold traffic right. So one last cool thing: I want to show You guys that we can Do now with these audiences. Now we’ve got the facebook pixel set up. We’ve created the audiences and now What we can do is go through and create what we call Look-alike audiences. So a look-alike audience is kind of exactly what we just said right there right.

It’s Someone it’s audience of people that look just like or they’re very similar. Their profiles are very similar to people of an audience that you’ve already created all right. So, what’s cool is you can say you can go through and you can create a custom audience of Everyone on your order, confirmation page so, like everyone that has purchased a certain product of yours, you can Say hey. I want to create a look-alike audience, so people that are like the people that already purchase my products – Okay and at facebook, will go out And they’ll go scan.

All the profiles of everyone that has a facebook account. They’ll say: okay: these are the people that look most like people that have already purchased your products, all right, they’re their Occupation. There may be marital status, maybe their income, maybe their search behaviors or their online purchase. Behaviors And they’ll go through and they’ll match that. So now you can go, show your Ads to people that are more matching, your Demographic right, so in order to do that, what we’re going to do is come over here to create audience and we’re just going to come down instead of custom ids we’re going to choose look-alike audience.

Okay! So now we choose a source and we can come through. We can say: Hey all website visitors, the one we just created or we can see, there’s a lot of the difference pages that i’ve already got on My account Associated with that. So, let’s just say – or we got the blog post test demo page, so let’s do hey. We want to create a look like audience of everyone Who is like people that have visited this blog post page.

So, let’s click on this. We can Say a location and i’ll typically start out By doing just the united states, and then we can go through and say: hey. We want them to be within, like 1 % variance of that that group, Okay or 2 % or 3 %, 4 %, 5 % and so about a 1 % Look-alike audience is going to get you an audience of about 2 million people. You can See right here. It says estimated reach up to point 1 million people all right and typically that’s all.

You really need to go through and do and start out with, and you can go through and Scale your ad campaigns dramatically, with just 1 %. Look like audiences right now: you can break it down To the future and go hey. I want a 1 % – this is 0 to 1 percent, 1 to 2 % or 2 to 3 %, Or this is hey. This is everyone in the 3 percent range. So, as you go through and change these up, You can see how These audiences grow And obviously the files of those people are not as similar to those people that became leads or that purchase your product already, But it just helps you go and find a wider.

More broad audience: Okay, another thing you can Do right here he’s coming out here to show advanced options and you can actually create multiple Audiences at the same time, so you can go through and create a 1 % 2 % and 5 % audience all at the Same time, all right now, what we’re going to do is we’re just Gon na stay with the 1 % right here. We’re Gon na come down and click create audience. So it’s going to create the audience and then, once again it’s going to Say updating audience.

It’s Gon na populate that and go through, and so we’re ready to go through and use that alright guys. So that is it. That is how You go through and set up the pixel. That’s how You go through and set the custom audiences up And then it to get back to the pixels. Like We said, all you do is go through and type in to search business. The pixels right here – okay – And you just come in here and they’re – always changing what it looks like right.

So they’re Always changing the the user interface. So if it doesn’t look exactly like This play around with it, a little bit try to find that an exact Little copy and paste code that we use, but then now that we’re Back in here, we can see the test account pixel right here we just hit Setup pixel, and then We just come back here And we’re right back to where we started right manually, install the code yourself Come down here to number 2 copy, the entire pixel code and paste on the website.

Header Click that and we go and copy it into clickfunnels leadpages arsenal, wordpress wix, wherever you Want to go through and use it right, so guys, if you guys found this article helpful, go ahead And like this article, if you guys Want something more, that you’re you’re Unsure of still on the pics of you have a question, make Sure you guys leave it down in the comment section, I will be able to make sure that I answer your questions about the facebook pixel, Especially here in 2018, because facebook is always updating the facebook Pixel And it’s use and how you can go through And use it for your business, so make sure that you go through leave a comment like this article.

If you guys Found it helpful and be sure to subscribe to the blog, where I launch a new Video. Every single day showing you how to grow Your business generate more leads And make more money all right guys. So thanks so much for reading – and I will see you guys on the blog tomorrow –

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How To Know Your EXACT ROI With Facebook Ads – Facebook Ads Custom Tracking

Post author By Jimmy Dagger
Post date May 26, 2020
No Comments on How To Know Your EXACT ROI With Facebook Ads – Facebook Ads Custom Tracking

You can also customize these columns, So what I’m talking about is columns. You’ve got the campaign name, you got the results, So how many you know right here, you’re, looking at how many leads were in this weight loss challenge thing right here: how much it cost Pearlie? How Much was spent The frequency.

The frequency is basically how often it’s shown to your audience And I actually like to shoot from 1.5 over a seven-day time span. So we come over here and we do this. This hasn’t ran for a while. So it’s going to be hard, but since its lifetime – and this was over the course of months – If you know with a 1.6 – is totally fine. So if we come up here – and we do last 7 days If we’re looking at the frequency which, like I said this – is a demo account now – and I don’t really run ads on here – But I shoot for this in the last 7 days to be out 1.

5. Okay, So we got unique clicks. We’ve got all these different things that you can go through and see like delivery, It’s going to give you a little bit different information. Let’s just go back to lifetime, So we actually have some data in here. The reach like how many people wrought reached cost per thousand people reach. So you know that’s CPM, So it’s cost per milla, which milla and Latin means a thousand.

So it’s basically that’s where that’s where the the terminology came from by the way. So that’s where it’s saying like okay, how much it costs to reach thousand people, which is twenty bucks, So you’ve got all these different breakdowns. You know cross per device performance and clicks. Typically, what I use is either the performance which is the default, or Sometimes I do performance and clicks or if I’m running a article ad, I like to do the article engagement cuz.

It shows you okay, how much it costs per three second view. Ten second view and So on, or you got like the twenty five percent article read: 50 percent 75. These are article ad campaigns, So obviously that’s why it’s not showing up any data there. Okay, Now another thing you can do is customize the columns. Now this one is really big, and This is something that you want to go through and do when you’re setting up your own custom conversions custom audiences, all that, so what we’re going to do is took forever to pop up.

But like let’s jump over here and Let’s just go into custom conversions, Okay, so we want to initially set up some custom. Conversions, Like let’s say, we’ll, set up a custom conversion for leads generated, Okay or appointment, set and then also a custom conversion for sales that actually go through. Ok. So once this pulls up here in a second we’ll go through and we’ll make sure that those custom conversions are set and then I’ll show you how to go through and customize the calls, because then it’s really nice, because what happens is And let’s go over here To the demo account Just so we’re not messing anything up, So what happens? Is you go through and you can see how much you spent per day? Okay, what your daily budget is, how much you’ve spent in total.

How many leads were generated, your cost per lead. Your cost per sale, how many sales were made And You just get a whole bunch of data here? Okay, so if we come on here and Let’s create a custom conversion, So let’s say that this is our our lead page that were generate leads from Okay. So this is kind of like a little Facebook Ads mini course. I’ve got right here, So any one that hits this URL right here.

That means they have become a lead in our system right. So this is very basic. Hey I’m sending you that the email, whatever so they’ve opted in already So now I’m going to go over here and create a custom conversion for anyone. That’s coming through there, I’m going to say they have now become a lead. So we’ll just say, Facebook Ads, Mini-course and then we’ll say, lead Okay. So now we can come down here and we’ll say they are a lead and that you can give them a value once it Comes to the purchase once we set that up here in a second Well actually give that a value for this one.

You know you maybe have an idea of what the the lead value is to you, but for me I just kind of leave that blank for the leads, because I haven’t actually made money right out of the gate. So now we’ve got that Facebook as mini-course the lead for this custom conversion right here. Okay, so you can see no activity yet all good. If we just come here, we refresh that page and Then we come back over here and fresh this.

It should show that it is active Okay, so you can see it’s active right now And make sure you guys keep your face with pixels on all these pages, We’ve already kind of covered that so that’s why We haven’t gone in and put the pixel on. So we don’t need to get those details in this article, So we’ve got the Facebook as mini course that lead will be going to be able to have in one of those columns over here.

So we’ll have like the the daily budget, the lead costs or the the leads that are generated. How many leads the lead cost amount spent Cost per sale, how many sales, how much money’s made all that stuff in here? Okay, so if we come back over here now, this is our so we had our Facebook Ads mini course. This is our Facebook Ads actual full-on course. So it’s a thousand dollar value. So if we pull this up right here, if somebody’s clicked right here or if they’ve hit this URL, that means they have become a buyer Right.

So now we’re going to come over here to custom conversions, create a custom conversion and we’ll say any one that hits this URL Right there We’ll say: six-figure ads Fire. So this point they are a purchase, and this is a 997 dollar value. I don’t know why. It does this guys, It’s pretty weird, why you just put the 997 0-0, but it shows you like the dollar amount down here, It’s kind of weird, But anyway, whatever so we hit create, we go through.

We had done Good stuff, okay, So now, if you want to go through and get the eat this active and all that stuff, you just refresh both pages, But you guys kind of get how that all works right. So we’re going to come back here and let’s refresh this page Just because we just created two new custom conversions. So we want to make sure that Facebook is pulling those new custom, conversions that we just created Because as we’re going to go through and customize, these columns we’ll want to make sure that it’s doing that.

So now. What we’ll do is come over here to the columns we’ll go down to customize columns, and This will pull up a little modal here in a second, My computer’s going a little bit slow right here And then we can go through and we can detail out what We want the columns to be Okay, So, like the campaign name, I like that. I don’t really care about Aires Delivery. No, no! No! So I just kind of like go through, and these are all based off of more of The article views.

So we can just start from scratch right here, Okay, So what I like to do is I kind of like to set it up where you got the campaign name: Okay And then the number of Lisa were generated, the cost per lead and then typically like the The number of sales Costs per sale, how much money I’m making from there And then how much what the daily budget is and how much was spent okay. So now, what we’re going to do is we’re going to go, find all of those different things that we want to have included.

Okay, So, for example, Conversions. These are. These are like the custom comers We just set up. So if we want to come down here and Find those custom conversions that we have set up – Okay – so you can see right here – this is the six-figure ads mini-course. This is the lead right there right. Then We’ve got the 60 rads buyer, which I’m just giving them out here and then we’re in a little bit later we’re going to go through and Make sure that we’ve got them in the right order that we want them in Okay.

So you can see I’ve kind of gone through and I’ve like been finding all these you’ve got the so like down here in the Conversions area. This is where you’re going to find them all. Okay, so cost per action right here You just go through and you kind of takes a second to get in the right category. You see website custom conversions, So we’ve got the we’ve got the six of your ads Facebook, Facebook as many course the leads and we’ve got the cost per website conversion.

So that will show this one up here will show the number of conversions So like this five ten fifteen. However many this will show us how much it costs us to get that conversion. Okay, how much we had to spend before getting that so cost per six for your ads? Buyer cost per Facebook – guys mini course lead and Then another thing that I like to do is see. So I’ve got the the campaign name. The Facebook guys mini course leads.

So like how many leads were generated, the costs of the lead? Okay, our budget, Okay, like how much like how are we spending like per day? Okay, six for your ads buyers? How many buyers have we had the cost per? Sixth, you guys, buyer. This is the six-year ads by our conversion value case. That means that, like we put in that value 997, so if it shows right here, we’ve had five buyers and then 997 value.

That would be five times the 997. Then we can see like our cost per Purge sale right there. So let’s say is the cost of this $ 300 right here and to get a 997 dollar sale, Then we’re in the money and we’re good and then right here. I also like to add a Search here: amount spent Okay, so I can kind of get a whole thing right there. So if we just hit apply it’s going to go through and apply that right there.

Now We just come over here and we say we can save this Okay. So I like to save this, and now I will say Six-figure ads And then we’ll just say like the 997 course and then we’ll just hit save right there And you can see. We’ve got okay, So this one right here and this Obviously that’s not showing any data, because one we haven’t, ran the ads and two. These campaigns are not set up for that, But you would see how many leads you generated So how many leads from this Campaign? Right here, okay, so like we were running running our our Facebook Ads to this landing page right here.

How many leads we were actually getting and then how much it cost per lead break that down our budget and then how many buyers so like if we come over here to If we’re after that, after that lead page, oh click funnels, It’s got an air or Something like that right now, So so then, once they go through and if that next sales page we’re sending to how many people are buying from there, It’ll listen number so it’d be like let’s say: we’ve got 100 leads right here and we’ve got one or two Buyers right there It’ll show the cost So based on how much it costs to get the leads, how much it cost Like.

Let’s say it’s maybe $ 300 and then, if there’s one right here, it’ll show 997 right there, because for every six figure ads buyer, it’s a nine or $ 97 value to us, Okay, so five, maybe five times 997 and so on. And then we would see the amount spent, so at this point we can kind of see how profitable and how bad all of our ads are over campaigns. We can see how many leads are We’re getting the cost per lead, which we dive in here.

We can kind of see like which ad sets are performing better than others. Maybe some are performing extremely Well. Maybe some are not performing that well and then we could even click in here and take a look at the ads. How each ad is performing on the Leafs side of things, cost per lead as far as sales go, Because it’s interesting, Sometimes you’ll see ads that are getting great cost per lead, but the cost per sale Actually is not that great, because the ad is not setting That person up To be the mindset of a buy right, So so that’s something you got to go through and kind of take a look at the go and use the customize columns in here Go break break it down like this.

I like this is the format I like to use. You might find your own format that you like, But I kind of like to just take a look at the leads cost per lead. How many sales have gone from it cost per sale? How much does it cost to get a thousand dollar sale, Viscosity, eight $ 900. You get a thousand dollar sale, yeah you’re, still like breakeven slash, making a little bit of money, but it’s not that great and then from that.

How much are you actually making and then I like to see total amounts spent so like? If we’re you know getting Ten sales right here and that’s getting nine thousand nine hundred ninety seven dollars from this right here then? How much did we spend to actually make that ten thousand dollars right there So, anyway, guys go away? Take a look at the the Facebook columns right here Kind of take a look.

You guys can check out my format that I’ve got right here set up your own format, But I, like kind of looking at these core basic things. These are. These are my kind of like KPI, So like the key performance indicators that I like to go through and look at and know all about when I’m running my ads and so Anyway, guys, if you guys do, have questions on this, go ahead post those in the Facebook group And we’re here to help you guys So with that said, I will see you in the next article

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Tags alex becker, Digital Marketing, facebook ads, facebook ads custom conversion, facebook ads for local business, facebook ads roi, facebook ads roi calculator, facebook ads shopify, facebook ads targeting, facebook advertising, facebook advertising custom audiences, facebook advertising roi, fb ads roi, Kevin David, kevin davis facebook ads, miles beckler facebook ads, social media roi

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Complete Guide to Facebook Ads Part 6 | How to Pause or Cancel Your Facebook Ads From Running

Post author By Jimmy Dagger
Post date May 25, 2020
No Comments on Complete Guide to Facebook Ads Part 6 | How to Pause or Cancel Your Facebook Ads From Running

We went over how to create your first successful ad we going over audiences targeting we went over reporting, optimization and you know what to do.

After you know the numbers – and this is the last article – so if you guys have not readed any of those articles, I highly recommend that you go back and read those, but for today’s article I’m going to show you real, quick how to pause, cancel and delete Any of the ads that you have running okay, so we are in our Facebook Ads manager. I created a kind of a dummy ad here, so the first way is super easy.

If you have one add in one ad set in one campaign, then you can easily shut off all of your ads in that campaign by just clicking on this toggle here. So this is actually off right now you can see it’s inactive. If you toggle this over, this would make it active and it’s it’s actually. It didn’t even go live, so it’s in review. If it was active at one time, it would just say active, but this campaign has only one ad set and one ad right.

If you have multiple ads in that campaign, so say you had in this campaign. If you click on this check, box, it’ll have all of the ads in it. If you go to this right, so I only have one ad here, but if you have you know five ads in one ad set and one campaign, then it’s going to shut off all of those ads. If you do it from this campaigns. Tab right! If you want to go – and you have multiple ads in that campaign, then you can go here to the ad level and shut off the ad the ad level.

I highly recommend that you do the app instead of shutting off one full campaign. That’s the easiest way to do that right, so that is the easiest way to pause or cancel an act. If you want to cancel an ad set so say if your split-testing and you have multiple multiple ad sets ad set would be who you’re targeting it could be your budget and then, within that ad set, you might have multiple ads right, we’re just going to duplicate This so I can show you real, quick yeah, so this is what, though, that would kind of look like, so I have multiple ad sets and then each of these ad set has an ad right like unclick.

These I go to this. I have multiple hats because I have multiple ad sets right. So if I’m testing one handset against another asset, say your split testing, an image right, so your copies the same your headlines, the same, the landing page is the same. The only thing that is different is the image. You have two different images and you can see the results. We don’t over that in the last article, one ad is doing really really well.

The other ad is not. You want to cancel the ad. That is not doing well, and you know that you have one ad set and one ad all you need to do is go to that ad set and just toggle off here right and then, if you go to your ad, then you know, excuse me, love you, Unselect this you, then you know that these ads are off it’s confusing, because if you go here, you’ll see ok, these are on, but really one of these is off right.

So if you check this box and then go to your ad, you know that this campaign is off. So what I would do is I’ll just go and turn it off so that you know you’re not confused by any of the numbers. If you just click on because the problem is, if you click on this campaign – and you click on this – and you go straight to your ad, then it would show both of these as being on that, you don’t know really, which one is going right in this Case we now know, because this is toggled on this – is toggled off.

I would always recommend just going and clicking all of these, so that you know which is which is going on here right, so that’s kind of what you should do if you want to pause or cancel the ads that you have running now. If you want to delete and add what I recommend doing and how I teach creating Facebook ads is doing one hat per one ad set and I would just go and delete the ad set and that will in turn, delete the the ad itself.

So if you go here to the ad set that you want to cancel or delete you just click on this checkbox and then go and delete this and say yes, I want to delete that. You have to be really sure that you’re deleting that, because you can’t get that back right and then we deleted the ad as well. So if your, if you follow how I teach one AD per one ad set, then you can just delete the ad set that you don’t want running, really, there’s no reason to delete the ads unless you broke a lot of rules and violations of Facebook, and you Kind of want that expunged from your Facebook account.

That would be the only reason I can see the leading an ad would be beneficial. Otherwise you really just want to kind of keep that ad there so that you have the numbers and that you know. Okay, this split test. This is what one I really don’t want this. This picture really didn’t work, so I want that to be in there. So I know if I ever forget, I can come in here and say: okay, that picture didn’t really work.

I don’t want to use that one ever again right so guys. That is how you pause, cancel delete any of the ads that you have running. As I mentioned earlier, if you haven’t readed previous articles, go read those if you like this article, give it a thumbs up, make sure that you subscribe to the blog, because I come out with a new article, every single day, 1 p.M. Central, alright guys. So if you guys, like this article again, give it a thumbs up, and I look forward to seeing you guys in the next article you

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How To Run A Facebook Marketing Agency Step-By-Step For Beginners (2019)

Post author By Jimmy Dagger
Post date May 22, 2020
No Comments on How To Run A Facebook Marketing Agency Step-By-Step For Beginners (2019)

Now This is a local business, So it doesn’t matter if you’re a real estate agent, chiropractor, Dennis local restaurant local gym really the strategy all works the same way. So this is Kathy right here. Kathy is a real estate agent that I’ve worked with in the past and she’s based out of Southern California, And this right here is her Facebook page and then we’ve got her website right here And then I just pulled up a simple.

This is not her actual Landing page right here. I didn’t go into her account and go get that, but you can see like kind of the idea here. So this is where we would be running the Facebook ads to go. Send him to this type of an opt-in page and we’ve got. I mean, Obviously, a number of different opt-ins and landing pages that we can go through and offer on the lead magnets, But those are kind of her assets right.

She got the website. You got her. Facebook page – and I don’t honestly, don’t even know how many followers she has she’s got about 200 people and so He’d go through. Let’s see if she’s got any articles, I honestly did not even checked so she’s got some articles. You can see 272 people view that 151 1.3 thousand Some are more popular than others, But so, okay, So that’s some good data to go through and start out in a workplace.

We’ve got Facebook page We’ve got some article views. We’ve got some page engagement people. We probably have people that have visited her website over here. You can see, she’s got her Facebook pixel all there and tracking Okay and then we’ve got the Listing leads or you’ve got the the lead magnet right here. Okay, So let’s just go to the drawing board over here And let’s map this out. So if we grab the pen so we’re going to be sending people to This initial Landing page cave because remember we don’t want to send.

If we’re running Facebook Ads, We don’t want to be signing in to our main website. We don’t want to be sending them to our blog anywhere else. We want to send them to a simple lead capture, page with a lead magnet with an offer That we can go through and grab their contact information, So their name phone number and email address now. Initially, because she’s not completely brand new Kathy has some assets that we can go through work with, so we can go through and create custom Audiences.

So we can go and we’ll run a Facebook ad right here. Okay right We’re on a Facebook ad and we’re sending people to that landing page to this one right here: Let’s just map out She’s got her website visitors. So anyone this visitor web site She’s got that Facebook pixel on there, so she can go through and retarget. Those people She’s now got people that have engaged with her page, So page engagement, okay.

So that means if she’s made a post anyone this light commented or Follows her on Facebook or anything like that, And then she also has the article views right And then I think that’s probably about it for right now, Oh and then, if there’s anyone that does You know hit this landing page, but doesn’t opt-in. We can set up a little retargeting ad right here To get them coming back up here, Okay, which these ones up here – They’re, not necessarily a retargeting ad, because they haven’t necessarily seen this Facebook post already or this Facebook ad, and they haven’t already gone to this Landing page where, Whereas, if they’ve already seen this added they’ve already gotten this landing page at that point, They this would be a retarding ad showing to those specific people All right.

So now we come over here. This is going to be more of that warm audience. Slash that tier Two okay, So now she comes over here, She gets them on her email list and her ideal Situation is to go through and get them to book an appointment with her Okay. So now what she’s doing is going through she’s getting the lead? The contact information, their name phone and email. So if we come over here to this landing page, they hit give me the list We’re getting their name, email and phone number.

So then she can go through call them up right away and You know get get an appointment schedule and then what we’re also doing is we’re setting them We’re putting them into a follow-up email Sequence right here. That is then getting them with a real estate agent. Right, a real estate agent or a dentist or a chiropractor any other, these little local business owners You’re not necessarily selling something to online.

So the whole goal Is to come over here and your sales mechanism is to get an appointment scheduled because with her she’s either helping people buy a home or Go through and sell their home list their home. So she can go through and sell to help him sell it right. So now we’re going to be following up with Emails, okay And then also what I like to do is follow up with SMS as well, Okay, which the nice thing about the Arsenal system which she uses.

It’s all integrated in there, So she’s got email, SMS and then even Facebook Messenger. So we’ll do Facebook Messenger right there. Okay! So now We’re at this point where we’ve got all these people: Okay, so we’re initially targeting that this small audience of people who visit our website. Okay, that custom audience people that have engaged with their Facebook, page people that have viewed her article, We’re targeting that that warm slash that tier-2 and then also part of this, is any existing existing clients and existing Leads.

Okay. Now, because, when you’re running a local business, especially if you’re in a smaller town now Kathy She’s in Southern California, So she actually has a pretty big area of pretty big community. But with this audience right here you can be spending literally like five to ten dollars per day and Hitting this whole entire audience Right, because you don’t really need much more than that, because there’s probably not going to be.

You know Millions of people that audience is probably just going to be thousands or even tens to tens of tens of thousands right so going through, hitting that up and setting these all here where we should, because this is all this low-hanging fruit, beginning pretty dang good Results and then having the retargeting ads, Collect anyone that hits this landing page. Let’s say this landing page converts at twenty five percent, So out of a hundred people, twenty five become leads, and out of those 175 do not so we’re now retargeting the seventy-five right here.

Okay, but then we go through and we’re getting people to go and discuss an appointment and out of the twenty five leads. Maybe let’s say five skills appointments? Okay, so then that means that there are 20 that we can go through and not only send emails to Send. Also text messages also send Facebook messages, but then we can also spend let’s say $ 1 a day, Reminding them to go back and set an appointment up with Kathy okay or with your dentist or with the you know, If you’re marking agency, with with your sales Guy or you, if you’re the sales person right, So this is really the simple setup right here And then, when you went to go, you want to go really scale up then guys this landing page right here It could be for whatever offer It could be.

A number of offers for a chiropractor, It could be a free massage. It could be a free consultation getting in for a desk. It can be free teeth, whitening for real estate, for example right here. It’s getting a list of homes under $ 300,000 for $ 500,000 or whatever The number is, it could be Hey. You know, we’ve got this listing, like maybe you’re, promoting this listing and you’re trying to get it sold.

So you say: hey get up the price pictures and Address of this property just put in your contact information, So it could be a number of different things and then, when we go through and we want to scale this up, Okay, we went to the wrong page. We want to go through and scale this up. We now we’re going to hit our look-alike audiences, So our 1 % look like audiences of our. Ideally, if you have a hundred plus past clients, okay, Then you want to use one percent, look like audience of them or one percent.

Look like a Belize or article views, page engagement or website visitors, and then this is going to get us a two million person audience and Obviously, if you’re running a local business, If you’re just targeting people specifically in that business. Obviously, it’s going to be a lot smaller than the two million, But then we are now sending them to This same landing page as well, And then you’ve got all of the Machine already set up on the back end.

So they go through, 25 percent of the people are going to actually opt in, so the other 75 % are going to be hit up with this retargeting ad And then of the 25 %. They’ve opted in we’re going to invite them to schedule an appointment of those 25. What is that 5 out of 25? Is that, like 20 %, something like that Yeah? I think 20 % are going to actually schedule an appointment. So the other 80 % Right here are going to be hit with another retarding ad.

But it’s not going to be this same retargeting ad, because we’ve already excluded them, Okay, which we’ve covered that in in previous modules, we excluded them because we already know we had their contact information But we’re just pushing them along To the next step. Okay, so if they viewed our website or article or something like that, We’re pushing them to opt in they’ve already opted in we’re pushing them to schedule.

Appointment, They’ve already scheduled an appointment, We’re pushing them to actually, like you know, list their home with us or buy their home with us, or something like that and then so. The goal is to get them on this appointment and then see. Are they looking to buy? Are they looking to sell and whatever they’re looking to do and then once you go through and get a buyer or a seller, Then with both of these, especially in the real estate market and if you’re in any other market? Really It’s the same type of thing, Then we’re going to go through and we’re going to look for Referrals from those people because obviously they went through and they just bought a house.

It’s not like they’re going to buy a house anytime soon in the next six months or even a year, even probably a couple of years, But you can say like hey, okay, Do you know anyone else looking to buy a home in this area, but also, if They’re looking to sell their home and you go through and you sell their home, So you make some money on that and then you can go help them Buy a home. So you kind of like double up on that.

So that’s that’s something! That’s really nice there! So a lot of times we’ve had real estate agents They go through and they run an ad to help someone buy a home and so because they know they’re looking to buy a home They like. Well, you don’t need the other home. So, let’s hope you sell that other home, And so you kind of can double-dip like that. So that’s obviously the real estate business. But if you look at any other business same type of thing, If you’re a dentist, you get them in with free teeth.

Whitening up here: Okay: where is it up here? Free, teeth, whitening and Then once they come in set an appointment. You get them in the seat right here and then it’s not like buyer or seller, but it’s like okay, a teeth, cleaning, a root canal or Whatever the different products, and offers that they have to offer so same thing with the chiropractor Of a gym like if You’re going through instead of Fitness, you got nutritional plans, You can break down workout plans, private coaching, just a normal, typical membership, There’s a lot of different things, but the nice thing is with this process: you can now market to them with email can market with them.

Sms with Facebook, Messenger and all of these retarding ads, which, with those retargeting ads, you can hit them up on Instagram and on Facebook, So you’re, basically omnipresent in all of these different locations. Okay, So anyway, guys, if you guys have any questions specifically to this case study and how this works for a local business Go ahead post a question in the Facebook group that this is exactly where I would go through and start.

Obviously, if you guys do not have an existing business and you don’t have any website visitors, article views or anything like that, The first thing I would do is shoot a article talking about your products or services post that on Facebook Put some money behind it. Maybe five to ten bucks a day get a few thousand people Viewing that article and then start the same process go and set up in facebook ad targeting only those people that viewed the article Okay get them to a landing page with your offer.

And then you can initially create a one percent. Look like audience off of those Video viewers to get them to your landing page as well, And then once you’ve, gotten 100 plus leads Create a custom audience of all your leads and create a look like audience of those leads, And then once you scale up and You’ve got, you know, Let’s say a thousand leads, and now you’ve got a hundred customers at this point, then you go.

The same thing create a custom audience of those 100 customers create a 1 % look-alike audience of those customers, and You continue to grow like that. So, anyway, once again post your questions, comments whatever in the facebook group and with that said guys, I will see you in the next

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How To Create Instagram Ads For Beginners 2020 – Instagram Advertising Tutorial

Post author By Jimmy Dagger
Post date May 18, 2020
No Comments on How To Create Instagram Ads For Beginners 2020 – Instagram Advertising Tutorial

So I’m going to go through a few of the specs right here and then we’re going to jump on to Facebook and actually go through and create the Instagram ads because Facebook they bought Instagram a few years back And then they just kind of implemented the whole Instagram advertising platform into the Facebook, Ads manager, And so we’ll show you guys how to set that up.

So real, quick guys, We just want to cover some specs on setting up your Instagram ad. So if you go here, I just did a quick, google search. I’m saying like Instagram, add Video links, because you could do images, you could do multiple images, So you can like swipe through like you’re doing on Instagram right or you can even do article It’s like you can see this little. I think it’s bla la land koala lion article now you see like different Placement, so instagrams stories see the specs.

So if you’re, using a article just on the Instagram newsfeed right here, You can see the article length it has to be one to 60 seconds. Okay, so it’s longer than that, they won’t actually allow you to run the ad on Instagram. Okay. So then they come come down here and show you some different technical requirements. So if you go to facebook.Com or what I would do is I would just google Instagram, add article length or something like that, and it was the first search result.

That’s how I kind of found this page right now. We want to go through and check out the Instagram stories, because for those of you guys who would use Instagram, you know you’ve got the feed and Then they kind of copied snapchat a few years back or maybe a year. So I can’t wear the exact time frame, But you’ve got the stories at the top Okay. So it’s pretty cool because you’re going through clicking through your stories, You can actually show up an ad right there and just you know it’s it’s a little bit more in in people’s face, I guess so Kind of cool.

But if you look at this, you can only have a article for 1 to 15 seconds right, so you want to probably shoot a different article based off of where the placement is and make it specific to what’s actually happening and Anyway. So I just want to hit that really quick. Now, Let’s jump over to Facebook And I’m going to show you guys how to go through and get into the ads manager and set up these ads on Instagram right.

So we’re going to either come over here to the ads manager Under the Explorer tab, on the left, hand, column or you come up here to the deck, drop-down right, arrow and going to say, create ads. Okay, so we’re going to cut coming here. It’s going to take us into the Facebook Ads manager and we’re just going to do start over and, Let’s just say, you’re at the initial A Center that kicked me in right into crate, an ad but let’s say we’re starting completely from scratch.

So we’re going to go through and Let me just exit out some of these things so we’re going to go through and create a new campaign all right, So we’re going to say, create a campaign and it’s going to first ask us: What is our marketing objective? Okay, so just like Facebook, This is the same exact thing, but it’s for Instagram. Okay, so, like what objective do we want to Accomplish? Do you want people to read our article? I want people to click to our blog or our website.

You want to generate leads like what do we really want to get at okay, so for this example, Let’s just say we want people to click to our website or a blog, so we’re going to click on traffic for it — here And then we’ll just give It a quick name, then, whatever you want, but I’m going to say: Instagram, demo, Okay and so we’ll hit continue there, And then we could give this ad set an a. This. Is we’re going to go through and choose the target who we want to actually Target, and this is where we’re going to tell Facebook that hey, We don’t want it to just show up on Facebook.

We wanted to show up on Instagram or show up on Instagram and Facebook. You can choose both or choose one or the other. Okay And we’ll show you guys how to do that here in a second, so we’re going to say: Instagram Advertising, demo, okay, just type that in right there, real, quick and So where he come down, we’re going to choose the audience right for right now, I’m I Don’t know, let’s just say, we’re we’re going to target New York City, okay, New York City.

Let’s see it pop it right there, New York, New York, Okay, so that we could do Let’s say We’ll: do a ten-mile radius within New York see nine million people and then we could go and target. Let’s say we’re doing a 25 to 65 and people that, like basketball, okay, so now this is going to drop down to 1.8 million and Then what we’re going to do. This is where the whole Instagram Advertising placements comes into play, where you want to make sure that you’re choosing this right, so Facebook by default is going to say automatic play Smits and it’s going to show up on Every possible place that Facebook can show your ads.

So Facebook, newsfeed facebook, Messenger, Instagram instagrams stories their audience network, There’s a whole bunch of different options. But what you want to do you want to specifically target either the instagrams stories or the Instagram newsfeed. So we want to click on edit placements Come down, and this is kind of cool guys like, although Instagram is pretty much primarily used on your mobile phone, you can actually determine what device like, if you want to say, hey mobile, only or Desktop only or what I would probably do is just leave it as all devices Just because it’s probably not going to be a lot of people on desktop that are going to be going through and searching for Instagram.

But who knows it can happen? Ok, so now what we’re going to Do is what we, what we can do is go through an uncheck all of Facebook. We can uncheck all of audience Network uncheck, all of messenger home and we just choose Instagram feeds. Ok! So now, if we come back over here, We remember if we go to the Instagram feed, we can have a article for up to 60 seconds long, all right, Whereas with if we do the stories We have to do it, at least it has.

It can be a maximum of 15 seconds. Okay, so based off your creative, like whether you’re using a article or image, You could still use an image right. It’s it’s not a problem, But if you’re going to go through and say you want to show the article on your stories and on the news feed, It has to be able to match both of those so like it has to be less than 15 seconds. And if it’s longer, then it’s not going to be able to show up on the stories.

It’s only going to be on the news, feed. Okay. So sometimes, if you’re really going to get detailed into your advertising on Instagram, maybe what you want to do is shoot a different article for the Instagram story. That’s less than 15 seconds. Okay, It’s kinda just like more of a quick hit and then The news feed. You can have a little bit longer article if you’re like, let’s say you’re in real estate and doing an open house And going through and showing that, whereas with stories, If you’re doing an open house, maybe you just got your camera up to your face and say: Hey Jason, We’re up here We’re doing an open house on this day.

Hope to see you there swipe up, because you can actually have them swipe up and click the link And I’ll send you more of the details. Okay, So those are kind of things worse like on your newsfeed. If you have 60 seconds, you can give a little bit more Run-through of the actual whole whole home there. So that’s kind of the differences here For this example. We’ll just choose them both and you can’t so guys get this.

You can go through and choose Instagram and click on Facebook and choose multiple Choose all these different platforms Or you can create a an advertising campaign. Just targeting Instagram and another one just targeting Facebook, So you can kind of see that split test and see the results of how things convert on one Versus how they convert on the other. All right So we’ll see you out of both those right.

Now You can see 1.4 million people and we’ll come down. We can choose a budget, we can do a daily budget. We can do a lifetime budget so like. If you wanted to kind of say, hey I’m going to spend 10 bucks a day, 20 bucks say five bucks day Whatever or you’re like. I only have a lifetime budget of Let’s say: 100 dollars. I want to spend oh that’s thousand hundred dollars And I want to spend that over the next month right So then, you can kind of say: hey spent, set a start and end date and obviously that’ll kind of I mean it won’t necessarily Spend exactly like three Dollars per day, What Facebook does is little starts.

Taking that look at the data and after the first week They’ll say: okay, Tuesdays and Fridays actually perform better. So then, the following weeks, they’ll save up more of the budget for those specific days. Okay, So you’re doing a lifetime budget and it’s not all spending evenly consistently, Don’t worry, They will spend it but they’re trying to optimize it for you, whereas if you’re doing a daily budget, They will shoot to spend, let’s say ten dollars a day every single day.

Okay, So now just coming down link clicks, We could just leave that, as is Difference between link, clicks and landing page views just really quick if you’re brand new to this whole Instagram Advertising or Facebook advertising so link clicks is if they they have the ad and They click on the link that Counts as a link, click and the difference between that and a landing page view If, let’s say somebody’s on their mobile device and they’re like on the subway or something like that.

I don’t get a lot of really good service and they click it that counts for the link clicks. But maybe, if the page doesn’t fully load, then They didn’t really even see what you’re trying to get them to click on right. So if you’re going to go through and optimize a little bit deeper and say hey, I only want to go. I want to optimize for people that are actually going to get landing page views, so they click the link and the page actually loads.

That’s a little bit farther into things And so you’re going to get a little bit better result. So obviously you can go through optimize for either one of those We’ll just leave that link clicks for right now and then we’ll just hit continue and then from here. We can go through and create our Instagram post, okay, and What you want to do typically is add an account. Add your Instagram account. Okay, so you just add an account and you put in your login credentials right there.

You can add an existing account create a new account, whatever it might be, okay And then, as you’re going through, you can go and add the image you can add the you know a carousel would basically be multiple images. So like someone who, like can swipe, You know how, like they have the new feature, We’re like you, can see a post and at like five or ten photos or whatever it is. You can swipe through all the different images.

The articles like we mentioned you want to have 15 seconds Or less if it’s on the Instagram stories, 60 seconds or less on the actual news, feed. Okay, So we’ll go through, We’ll choose an account or you can say if you don’t have an Instagram account or you don’t want to use. If you want to Use a separate one, you can say hey. This is my facebook business page. I want to run things from and use the selected Facebook page as the insta clike up as the the profile on Instagram.

Okay, so that’s best well just leave there, or, as I mentioned you guys, can add into your Instagram account their login. So it’s directly from that account And then, let’s say you’re going through upload a article. You just click that plus button or upload article right here or we can say browse library. Let’s see, I Think, okay, that one’s 50 seconds long this one’s 10 seconds long. So this one can go in both stories right there So like this is kind of a quick article of this home.

So we can go. Have this on the story. We can have this on the newsfeed on both of those and then throw in the website. Url of Where you want to send these people to you so like let’s say It’s Google com, obviously it’s not! You probably want to send them to an actual landing page To get some leads or your website or what But you’re able to see like a quick preview of what this is going to look like okay, So you can see right here.

This is the Instagram feed and then Okay story, media, a speculation has to be smaller than equal Okay, so this is. This is another key point That you can see the specs right over here. So, if you’re doing the Instagram stories, You can see it’s more of like that vertical like how that layout is. So you need to match that, so that the the ratio is the same as that for when you’re doing a story. Okay, so What I would need to do is go back in and see how this is more of that Horizontal view.

We need to make it more just the same ratios, to fit on the Instagram stories there: Okay, which is fine, It’s totally fine, but right now We’re just going to continue on with this, and then we come in here type your text. This is basically just like the the text That would be in your post kind of your typical thing. You see that right there and then You can do learn more ply now here all these different types of contacts or call-to-action buttons right here, I’m just going to learn more just going to leave it at that cuz.

I like. I know it’s not like super In-your-face like sign up down on Oh back by now, or anything like that. Just learn more, It’s kind of more that discovery phase, and then we come down here and that’s pretty much it you hit confirm and you are set ready to go and you’re going through it’s showing that add to the specific people you targeted and with a specific Budget that you chose and Then you’re able to go, see how many clicks and all that stuff inside the ads manager Happened from that post case.

You can see how much cost for someone to go through and click to your website, How much it cost for people to go through and like or comment on the post, all those different options Inside the ask manager all right so anyway, guys Hopefully this was helpful – Is a quick little Instagram advertising tutorial for complete beginners, just kind of get you that foundation of going through and Setting up your ads with Instagram, whether it’s on the stories or the Instagram newsfeed? So if you guys found this article helpful go ahead, give it a thumbs up, Also comment down below.

If you guys have any questions and I’m happy to answer every single other questions I like to go through and respond to every comment people make on my blog here and if you’re brand new here My name is Jason Wardrop And I want every single day on How to generate more leads, make more money and grow your business so go ahead and subscribe Hit that notification belt so you’ll be notified. Every single time I go with live, I’m going to start doing, live trainings, Which is going to be super fun for you.

For me for everyone – And so anyway make sure you guys subscribe hit that notification bell, and I will see you all tomorrow:

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How To Set Up Custom Conversions In Facebook Ads Manager | 2019 Tutorial

Post author By Jimmy Dagger
Post date May 17, 2020
No Comments on How To Set Up Custom Conversions In Facebook Ads Manager | 2019 Tutorial

So what you use custom conversions for is basically, if you have a page and you want to track something – you can use – use the custom conversion to track that. So I’m going to show you how to do that, but before we get into that definitely subscribe.

If you’re new subscriber hit that alert button, so you know what I post a new article event: any comments or suggestions for future articles or for this article leave that down below alright. So let’s actually get right into it, don’t waste any more time! You know how I roll, so what you want to do is once you go to business, stop facebook.Com and you have your account set up. What you’re going to want to do.

Is you want to go to your ads manager? So you just click over here and then you want to go to all tools and then under measure and report you want to go to custom, conversions. Okay, I can make a different articles on different topics. I don’t want to go too in depth today because you can kind of get lost, but that is a good idea that might actually just make a little mini Facebook Ads course, for you guys, you know where things are um, so let’s actually do that.

Actually, I’m right on the spot right, that’s how we do around here, just kind of got to do things alright, so once we’re in the custom conversions area, this is actually a pixel that I don’t really normally use, I’m just starting to use it some more. So, there’s not that much data for my custom, conversions, but what you want to do is click on create custom conversion and then from here you can give your custom conversion a name.

So you can say something like signed up for training. You give it a description. If you want so, for example, signed up for live training on November 15, all right and then you select the data source, so the data source is basically your pixel and I can make another article showing you how to actually put your pixel on quick models. I already made a article about that, but I’ll do an update, a article for you guys coming soon.

So then you want to select the URL traffic, so you can select all URL traffic or you can select standard events. So, for example, if someone were to view content, you can select that or you can select a purchase. So this is basically basically saying if someone view to page and you will select the URL or if someone made a purchase on a particular URL, you can do that. So, let’s actually just say view content for now.

So what we want to do, though, is you want to go into our clickfunnels account or wherever your URL is for whatever particular thing you’re trying to set up all right, so once you are here inside, your clickfunnels account you’re going to want to go to the Funnel that you’re going to actually use and they’re going to go, find the final step, so I’ve been promoting a live training. So if you haven’t seen my live, training on YouTube ads definitely go read that it is getting taken down tomorrow.

So definitely go read that so, let’s just say that I have this training and I want someone to as someone signs up so if they get to the Thank You page, which is this area, I want them. I want to know about that. So what I’m going to do is I’m going to open this up and I’m going to copy this URL and I’m going to go back to Facebook, ad manager and then what I’m going to do here is I’m going to actually put in the rule here.

So the rule is basically as long as this URL contains or doesn’t contain or equals, and someone lands on this, and this will equal a few columns in so we can say equals we can say contains, or does it contain there to clear I like to either Use contained, depending on what I’m doing so, if it’s someone’s making your purchase, though I would select, I would select equals to make sure that that page is the specific page they have to land on.

In order to make that purchase. You can also add multiple other rules, so you can say rule number one they have to land on this page and you can do like doesn’t contain, for example, so like if you had a page. So if they got here, but they didn’t go to the actual, live training room, you can say doesn’t contain and I can actually make a article talking about retargeting as well, so you guys know how to do that.

You can also setup a conversion value. So if you have some type of value for this particular conversion, this is mainly used for like if you have purchases, but so this are just a few content, then you can just leave it here and then once you have done this just by selecting the website Event, you just click create. I wonder if this loads other no okay, it doesn’t other events. Okay, so you can click create and then it’s going to say your custom conversion for sign up for trading has been set up and that’s pretty much it.

So as people go to this page, it’s going to it’s going to trigger this, and it’s going to say this person signed up and then you can make look-alike audiences based on how many people signed up for this training. For this particular train, you can make a look like audience based on the people that actually do sign up. Okay. So, for example, this one you can see here it says active, no recent activity because I’m not promoting this, and this one has no activity X.

I just made these so, for example, for this one it was show active, because someone actually did take this step here. So this category is a lead. That’s what I’m trying to try to show you, but I don’t know why it’s not allowing me to show that, but in any regard, this is how you would set that up and then, if you want to go into your ads manager, you can actually on the Actual dashboard itself, you can actually show those custom perversions.

So if you go to, if you scroll up here, columns and you go to customize columns and you go to convert under conversions and go to custom conversions as soon as it’s loads. You can then select your custom conversions from this area, so you can look at the total, so if you want to select so, let’s just select, some of these are deleted. Okay, let’s select this and we’ll just have this in this actual window, and then we can click apply.

Um Benni adds up those not going to show, but you. If I was running ads to this particular page, then I would know how many people signed up because based on the custom conversion um and then this will show up right here in this area. So that’s pretty much how you would set up a custom conversion. You can have custom conversions for different things. Facebook ad manager used to have different custom conversions, I’m not too sure.

Wouldn’t they change that. So I have to look into that, but it’s pretty simple to set that up and then you can kind of use that for your business but, like I said I will definitely have more tutorials on Facebook Ads just because it’s something that a lot of people kind Of get confused and it’s really not that hard, and you know once you kind of know what you you can definitely get some good results using Facebook as if you know you’re doing so.

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