I’ve, given you some fundamental principles of how to write good copy. Today, I’m going to share with you some techniques. For example, let’s begin by talking about the combination of features and benefits into what I call marketing statements when you do this, try as often as you can to lead with the benefit, because, after all, that’s what the prospect is really after the result that they can Get from buying your product and then you support the benefit with the feature that makes the benefit promise possible.
Second technique that I’d like to share with you right, 12 to 20 headlines for warm-up before you write the rest of your ad. Now don’t worry about the fact that can only use one of them in the ad itself. The words won’t go to waste. Nor will your effort, because you can use the headlines that you don’t use as the headline for subheadings and cross headings. There won’t be any waste, it’s a great exercise.
Technique number three use, adjectives: adverbs power, words and phrases to add punch to your copy, mmm and depth, and intrigue and excitement about the product. You’re representing technique number four, while you’re doing all that other stuff, don’t get all a D on me, use conversational language speaking. The first person use I and me instead of us and we and it and they, and in addition to that, speak in the vernacular of your audience, do they have a particular jargon, that’s unique to their industry or phrases to the type of person they are.
You want to speak the way they speak. Yo yo you get that y’all and now the next one keep words sentences and paragraphs short, but at the same time don’t fear long copy. Yes, you want the words, the sentences and the paragraphs to be short, but you’ve got to tell your whole sales story if you’re going to get them to take action. The more you well, the more you sell short word sentences in paragraphs, but make the copy exactly as it won’t as long as it needs to be, and then finally vary.
Your paragraph length, you can have one sentence paragraphs you could have paragraphs up to five lines, but never more than that. These are just some of the techniques we’ll have more in our next tips. But if you want to know more about copywriting, I suggest you get my copywriter checklist I’ll, give it to you free. All you have to do is click on the link in the dooblydoo and I’ll. Send it to you.
Meanwhile, don’t forget to subscribe to the blog share comment. Tell your friends all about it and we’ll see you next time with your 30 second marketer tip of the day you
This is their home screen and does not look great. Isn’T that pretty That the crowd here seems like it. So what’s so great about it? Is that it’s just so plug-and-play it’s pretty, and it’s simple so you that you can’t ask for more than that – and these are my applets, that I have set up and there’s a couple of fun ones that I want to bring to your attention and stuff. Maybe you’ve never thought about before there’s some obvious ones that are just practical, but I really like having fun with some of the ones that are more out-of-the-box, so the first one I’m going to show you is this one.
So what this says is if the weather changes then post a tweet with an image to my Twitter account. Let me back up here because I didn’t do a great job to sort of introducing. What is tiki is the essence of ifttt, and that is, it connects applications and devices together to automate things, to make your life just a little bit easier. Okay, when do you think, might be a good time to use something like this.
I could think of a million ways, and I actually was inspired a while ago by a blog post are read that talked about how the coarser in group in New York uses this. So, basically, whenever new york is forecast well, actually, whenever it rains in New York, a tweet automatically goes out with an image, and it says paint new york check out these top 10 things to do in New York when it rains in the city when it rained Something like that, so I thought that was a great idea.
You can also time this for sunrise and sunset, so one of my clients was a an online Jewish magazine, and so what we did was we triggered a like shabbat shalom, happy sabbath to go out with the come down on friday, so really cool. What I did in this case, here’s 1 i’ll, show you a graphic. So when it rains and Cleveland, I send out this graphic – and it says it’s raining Cleveland a great time to get cozy and brush up on your social media, so think about the ways that you might use that.
But you can also do it based on your calendar, so let me get back to here, so you could say on the first of every month to do this. You know on every full moon. Do this so really really fun way to use ifttt. Let me go back over to my applets okay um. Now, let’s just talk about i’m going to walk through these we’re just going to talk about some of these. You probably already have set up with this red square up here on the top right and it says post your Instagram photos as native Twitter photos when twitter is in the caption.
So if you want your Instagram photos to show up nice and big and beautifully in the twitter feed, that’s all you have to do is get set this this applet up and the reason you would do this is because, if you just connect the app whether it’s Facebook or Twitter or anything with instagram, then you typically just end up with an ugly little link in this case. It post the picture, nice and big, and bold and beautiful, but check this one out so on Twitter.
What this one says is: if anybody tweets with the phrase I want to create a course, then send me a text message at this number, so really anytime. Anybody tweets with that exact phrase. I’M going to get a text message now. Why is that a good idea like why? Why would I particularly want to have that information? Well, because I have a course that teaches people how to create courses now are another experiment that I love to do is in those of you who have followed me for a while have probably seen me do this a few times.
But, to be honest with you, it really never loses its novelty far as I’m concerned. This is difficult thing ever and that is you’re going to go over to Twitter and then we’re going to go to advanced search, which is twitter.Com /a search cash advance. Alright, this is what we want and where it says this exact phrase, i’m going to say, I need a graphic designer and then we’re going to click search and what you see is all the people who have just tweeted that they need a graphic designer.
This person is guys I need a graphic designer someone to redesign to design logo, t-shirts, corporate branding, i’ll pay marketplace price, pls retweet to assist or please reply to it with resist to assist. I need a graphic designer, that’s good, a tree, creating logos, I mean on and on, but you don’t have time to sit here and hit advanced search all day long in twitter. But what you do have time to do is to set this up so maybe you’re.
If you’re a graphic designer in the quotation marks, it would say I want a CI need a graphic designer and then you’re going to get a tweet every time. Someone says that pretty cool right: let’s go back over to the other applicants and remember don’t worry, you know, don’t worry about writing all this down. I am putting all this into a slick. Workbook, that’s going to be emailed out tomorrow. Course it’s free and I’m hopefully going to compile some of your suggestions for your favorite ifttt applets and recipes combined with these as well on.
Let’S see here, what’s the next one automatically sync starred emails in gmail to evernote, so I don’t know about you, but I get a ton of email and a lot of them. I don’t have time to answer right away, but they’re important, and I don’t want to forget about them. So I will start i’ll click the little star in gmail and it will automatically go to my Evernote this next. One automatically create new reminders on your iphone.
Four emails that you start in gmail, yeah, that’s redundant, ok, email, me, 10, things to know in the morning. I love this one. This one I get. This is where I get great ideas for what to post on my social media, because I’ve got new york. Time result New York Times. Basically, I get an alert from them with any breaking technology news. So if you’re in the health and wellness base, then you would get breaking news for health and wellness and so on and so forth, according to whatever your me shit.
What else I want to point out? Oh, this one’s cool, so whenever you arrive in the city in New York, send yourself a map of the subway. So I’m they’re quite a bit these dates, because I’ve been participating in Todd, Herremans on basecamp mastermind and so its cool the minute that I’ll and I get an email with the map of the subway system. This one saved my too much more times than I can even tell you.
This is set an SMS alert before any event starts on your google calendar. So, for example, today I had a client call at ten. Am I almost forgot about it, but I got a text message. 15 minutes prior to the meeting. That said, your meeting with so-and-so is starting a 10am, so that was really helpful on a every morning at 7am I get the forecast for the day this one pin a photo to a Pinterest board and this one I highly recommend right here where it says.
If new is TT update, then send me a text message and that’s because ifttt is constantly adding new, integrations new devices and stop softwares and platforms that they integrate with and you’ll find out about it. If you set up that rule, so let me show you quickly, starting from the beginning, how you set up one of these easy, peasy little recipes and see, look at how beautiful this is it’s so so, like I just love how clean and simple it is so You’Re just going to follow the prop, so we’re going to click here.
If this now look at all these things we have to choose from, we can connect any of this stuff together. Even your washing machine, ok, your washing machine light bulb SurveyMonkey. I mean I’m just randomly your nest, thermostat on and on on Iran. So many things. Ok, so let’s say on it. You don’t want to scroll through all these things, and you know what it is. You want to connect, then you could just start typing it in date and time and now I could say everyday at a certain time.
Every hour, every day of the week every year on a certain date and time you specify every month on the whatever day of every month, so every single person that’s reading with your audience, there’s something you can come up with. That would be of value to your audience to send them on the first of every month or at the last day of every month, to check in and say, hey, you know it’s the last day of the month.
Did you do such and so or this is a reminder to do such and so so explore this and have fun with it? So what we’re going to do is we’re going to say every month on the first of the month and then we’re going to click create trigger, and then the next probably get is just blew that so now we’re going to click on that and what we want To do what we didn’t do on the first very much um gosh, we have so many options.
So i’m going to say Facebook page and i’m going to say that I want to. I can either just create a status message or post the link or I can upload a photo from a URL. So that’s probably going to be the best thing to do so. I’M going to click here and i’m going to put in the photo URL now quick, tip low pro tip for you in order to get a really easy, clean URL for a photo like the one that I showed. You hear that I have.
That goes out on a tweet every time it rains is to go over to amazon s3. Now I’m warning you now that if you’re not familiar with amazon s3, when you look at it you’re going to go yeah yeah I this is more than I want to take on. But if you just follow exactly what I’m doing, you’re going to be fine and now look at this teeny weeny weeny right there – s3, that’s what you want and what I’m showing you is basically a cloud, but the great thing about amazon s3 is that number one Stuff, uploads lightning-fast: you can create these buckets to organize your content and the truth is, I need to go in there and add a few more buckets and organize myself a little better, but you can create these buckets and then and then you upload articles or graphics Or PDF documents – and it gives you these shareable link in it.
I don’t even know what I pay for this. It’S so inexpensive, maybe five dollars a month, and I have so many articles so much content and I’ve never gotten a message that says like you’re, you’re, running low on content and it’s extraordinarily reliable. In fact. There’S a lot of big-name systems and platforms like teaching platforms, and I don’t want to name them right now, because I used one the other day and I can’t remember which one it was like.
I don’t know if it was teachable, I don’t know where I was, but the point is a lot of big companies that how your content already use Amazon at s3 to host, so that just shows you like help how kind of durable it is or dependable. I should say so: okay, so here we are and arm i’ll, just go over here to this one, because this is where I just uploaded that little dog graphic and you click upload and then you’re going to click, Add file, and I recommend for this purpose to Find a PNG payment, which is what can be if you create your graphic in kamba.
It will default to that format. So let me go to downloads, because I know I have one there. I thought I did so now. What I’m going to do is just click dot PNG in my search and that’ll bring something up just so. I could demonstrate okay, so we’ll just pick this and then click open and then don’t forget this part in the lower right hand. Corner click start upload. Ok done: do you see how fast that was just insane done? Not only that I’m live streaming and I’ve got all these things open and that just happened that fast.
So then, this is very, very important. You’Re going to click to the left of that file, its blue now and then you’re, going to click properties and you’re, going to click permissions and then add more permissions and you’re going to click open, download, you’re, going to check that check the little box and then You’Re going to make sure on the pop-up menu click everyone. Then click save now we’re going to hit reload on this and there’s the file we’re going to click the little blue button.
Again, click properties again and then there it is, there’s our beautiful little link. So you just turn that graphic into a link this also by the way, works really well as a lead magnet. So you know arm, as opposed to feel like when you send a thank-you after someone off into your thing or on the thank you button on your lead page. You can have this be the link, so they are immediately. Click on it and they’re automatically taken right to thing that they opted in for so very, very cool.
Alright. So let’s go back over here, so the photo URL would be whatever it was that we just created. And then you put your message here: it’s the first of the month, it’s lalala and then just click create action and then that’s going to be your ifttt recipe. There, so that’s it! That’S how you create a recipe. It’S just going to just going to walk you through it totally plug-and-play. Please feel free to comment down below and share.
Your favorite is TT applet with us and for those of you who are just joining us. This will be mailed out to you if you’re my email list, you’re going to get the beautiful workbook that I’m creating, which is a compilation of all my favorite, is TT recipes, some that we mentioned today and some that I did not get a chance to mention. So on that note have a great day thanks for joining me, and I I hope you have some nice zesty delicious tacos tonight, because it is talking to use that
Hey! What’s going on, on this article, you will learn 5 awesome help steps to become a better social media marketer in 2020. Let us begin! The first step is lead generation by gathering data. Now, how do you gather data and what is data? What’s the data that you should be gathering, let me break this down for you, your objective in using social media.
If it’s to sell, you should not be chasing followers or likes, or impressions otherwise known as vanity metrics. What you need to be doing is capturing emails, addresses and phone numbers and there’s a couple of ways that you do this one. You can set up a landing page on any type of website. So someone goes to your website and then they have to input their information.
They get something in return, whether it’s an e-book, a white paper or an exclusive article. Whatever that exclusivity is you want to make sure that someone has to opt-in first and in return you’re getting something out of it? So what happens when you set up this landing page? Well, you can then remark it through Facebook Ads or by sending any email out to potential customers. Don’t lose sight of phone numbers.
Phone numbers now become valuable for remarketing through SMS or text message marketing, there’s a platform that I personally use called super phone. So when you collect phone numbers through super phone, you can rebroadcast out and guess what you’re now bypassing the social media superhighway and you’re able to get your message in front of people directly on their cell phone. But in order to do any form of remarketing, whether it’s through email addresses or phone numbers, you need to gather data, not followers.
#2, which is text message marketing
The platform that I recommend for text message marketing is super phone. There’s an interview that I did a couple of years ago with Ryan Leslie, founder of super phone. Those are really insightful, and ever since then, I started using super phone income nation with social media. So if you have an Instagram account, you’ll see there’s a button on Instagram for you to send a text directly, Now what happens when you send a text through the account. It will then send you a text back with a landing page form.
So you see where I’m going with this? Once you fill out that landing page form, your email address is sent to whom ever owns the form. Now all the information that You need, in order to follow up. Basically, think of social media and email and SMS marketing all being married together. There’s not just one platform that you use, but you need use all of these platforms in combination with social media being the feeder source to get you the data that you need.
#3, private messaging on whatsapp and slack
Let’S face it. Social media today is noisy! Your objective use social media in a business is that you have to find ways to break through that noise and stand out! So staying along the same lines of what I said previously with collecting data. Wether it’s an email address or phone number. Think about setting up a private group on slack or whatsapp for your superfans or you’re more connected fans, Hopefully you’re using some sort of social listening tool that you can easily identify who these fans and these supporters are. Once you’ve done that then You invite them over to your own private experience by doing this, meaning by creating a group on slack or on whatsapp you’re able to bypass all the noise, all the self-promotion, all the flexing. That’s occurring every single second of the day on Instagram Facebook, Linkedin, etc.
#4, Gather Intel or set up listening feeds.
Let me break this down, for you make it really easy, let’s say I’m a public speaker. So I get paid to speak at conferences.
How am I going to find out when a conference is looking for speakers? It’s really simple. I go to Twitter and I type in call for speakers now you can save that feed and you can go back to that feed in real time at any minute of the day and you can see who’s updating the feeds. So, in my case, as a speaker as soon as I see that there’s a new call for speakers tweet, I then go and I apply speak that conference.
If you’re a real estate agent, you can set up feeds for the city that you do business in, and certain key phrases or terms like looking to buy a house in Houston or moving to Vancouver. The key is that you’re using social networks as search engines, so once you gain the Intel now, you can effectively communicate with your prospects.
#5, using Giphy.com
What I really like about Giphy is that you don’t have to have a big grandiose presence on any social network.
You just have to have the right gifs on Giphy , for people to use in their content on Facebook, Instagram or Twitter. Now, why are people using gifs? It’S really simple to spice up and add a little humor or character to their content, so provided that you have the right mix of gist. I have gifs of me doing all sorts of different animations expressions, You can also use Giffy to promote books as long as you have gifs in the Giphy library.
Anyone on these social networks has access to your content, so think about this. If you’re searching for ways to growth hack into Facebook’s, 2 billion user ecosystem 1 billion users on Instagram over 300 million users on Twitter, this is the easiest hack. Just put your content on Giphy, sit back and let others use it now.
These are 5 tips to help you become a better social media marketer in 2020. But if you notice, I didn’t tell you how to become a better marketer in YouTube or Facebook or Twitter. The reason for that is because these 5 tips can be implemented across the board on every social network or you can use them as standalone strategies as Well, thank you so much for reading this article.
Check out the video below! It is about the guys behind the best roasted pumpkin seeds on Amazon.com!
So, if you’re interested in learning the Latest and greatest marketing strategies, tools, tips, tricks and tactics. You are reading the right blog post. Alright, let’s talk marketing something I love to do. As I fell in love with marketing years ago. I first got interested in figuring out why people buy and act the way they do and later how to influence and persuade. Essentially affect human behavior, Because whether you have a business or not marketing happens pretty much every day.
Anytime you try to convince friends or family to see a certain movie or eat at this restaurant or not that. Basically, try to convince them to do anything. Marketing is happening Also. Marketing is really important to understand because you are constantly being marketed to by everyone from everywhere. From something as simple as someone trying to sell you a pair of shoes. Or something a lot, bigger like buying a new house or moving across the country or even changing careers. All of this requires and uses marketing.
So with all that said, let’s Dive into it. But first, let’s cover what marketing is not so once we’ve got that Clear we can cover exactly what it is. Now, I know when I first got involved with marketing my understanding was pretty limited. I didn’t really have a clear picture of exactly what marketing was. So, I also kind of fell prey to the notion that marketing was advertising. Well in reality, marketing isn’t advertising advertising is marketing.
Let me explain. Basically, marketing is a Major business function. That’S made up of a bunch of other parts, one of which Of course is advertising, but there’s also a ton. Others like PR market Research, social media content, marketing search engine marketing or search engine Optimization pricing and pricing, psychology, copywriting and one of my Personal favorites direct response or direct response, marketing and quite a Few more So saying that marketing is just advertising and kind of like saying That finance is just taxes or HR is just hiring people or legal is just not Getting sued Sure these are all important, but there Just one piece of the entire puzzle: This is why, if you’re just getting started in Marketing can seem pretty overwhelming, which is why my suggestion is to find an Area that you find interesting, fascinating, like say, social, media or Content marketing start there really get some roots and branch out later.
Alright, So now that we’ve got that covered, what exactly is marketing Well as I’ve Just covered, you know that marketing is made up of a bunch of different sub Segments things like content, marketing, email, marketing and social media, all the Things we talked about, But what exactly is the nature of marketing, which sounds Like some kind of documentary “ The Nature of Marketing” on this week’s episode of The Nature of Marketing Well, one of the first things you learn in any first-year Marketing course is the four P´s of marketing product price place and Promotion Product being the details around whatever product or service is Being sold Price being the price kind of obvious, but there’s obviously a lot more That goes into it than just that Place is where the products being sold and Promotion we’re just kind of the fun stuff.
This is essentially how you’re Going to sell more of the product and what you’re going to do to get the word out. About your service, and while all of that is accurate and true and the four P´s do Make up a part of marketing? Well, I prefer a simpler, easier to understand. Definition, Marketing in its most basic sense, is communicating value to your Customers, It’s essentially answering the question of your customers “.
Why should I Care?” Marketing helps people solve their problems by clearly defining and Delivering solutions and really explaining the benefits of the solution. So they can get better results. Marketing is about connecting with people Understanding their pains and their problems and their frustrations making Them feel understood so that you can position your business as the solution. To their problems, and essentially just make them feel better and marketing is a Really powerful force As anyone that’s been in business for any length of time.
Can tell you it’s not always the best product or service that wins. In fact it Rarely is rather it’s the product or service with the best marketing, Like it. Or not, that’s just kind of how it works, which is why having good marketing is Just so important, So my favorite definition of marketing is that it’s Communicating value to your customers, but there’s another side entirely: that’s Rarely talked about, but still equally powerful and that’s creating value for Your customers, You see marketing, can create value and Your marketing, in and of itself, can be valuable.
An example could Be a blog post that helps someone out even before any money has changed hands. Or an advertisement, someone sees that brightens their day and makes them laugh. Whether they choose to buy or not or the way that a product or service is Delivered the packaging, let’s say which is so luxurious and over-the-top – that it Makes the customer feel special just for having purchased it? You see economics, Assumes that people make buying decisions rationally, logically and with Perfect information, but this is rarely pretty much, never the case.
We as humans, Are emotional often highly illogical and rarely have the full set of facts when Making any decision, which explains why marketing is so important and so Powerful, After all, if we made all of our purchasing decisions based solely on Logic and utility and the value we would get from these products. Well, the entire Luxury goods market wouldn’t even exist, but not all marketing is created.
Equal You see when it comes to marketing like when it comes to pretty much anything There’S good marketing and there’s bad marketing. Bad marketing is all of the Reasons that marketing gets such a bad reputation, It’s that hype, spammy Over-The-Top sleazy salesy icky kind of marketing that we all know we’ve all Seen and nobody likes It’s the stuff that looks cheap, makes people feel dirty. Even just looking at it and promotes bad products or bad services that really Helps nobody It’s the fake, countdown timers.
You sometimes see on websites, the Going-Out-Of-Business sales that never end and the pushy promotion of useless Products, That’s bad marketing. Good marketing, on the other hand, helps Customers achieve their goals, makes them feel better about themselves and has the Power to truly change the world, So my question to you is: What kind of marketer Do you want to be That that was a rhetorical question, If you say the bad Guy, I got nothing for you, but if you say the good kind – and I know you did then Make sure to check out this article right here, which I’ve got linked up on the Page, which is going to give you even more practical and effective marketing, Strategies to help take your business and your marketing to the next level and Way beyond that, Alright, so thanks so much for reading make sure to check out That article now and we’ll catch you next time on The Marketing Show
Digital Marketing Research is an ever-changing game that online marketers are constantly attempting to win and scale. Following the latest trends, trying to figure out the newest apps and social platforms, and keeping up with their development is a full-time gig. In the last decade digital marketing has become a necessary evil for business to explore, create and execute. We have designed, created, deployed and seen successful campaigns and ones that have fallen flat. When starting out we tripped over a ton of mistakes. It is natural and we have always gotten back up to hack at it again. The one thing that we have gained from all of our work is the one fact.
Digital Marketing Research is a must!
The first is Know your audience!
Where do you go to do that? There are many paid services that will give you a ton of data on where to put your digital content, ads and promotional information. However, there is one tool out of the many tools we use that works the best and when starting out your online marketing campaign. The most useful and important tool to then is Google ads Keyword tool! It is free and is easy to use, once you get a hang of it.
Google’s Keyword tool
This is a free service from Google when you open a Google ads account. This tool has some powerful features and will make a difference in your efforts to spread you brand around the virtual world. If you are not sure how to use the Google keyword tool. Check out the video below.
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