Categories
Online Marketing

Digital Marketing Tips With Emmanuel Obuya

So this the topic right now is about digital marketing, and I have the main man himself he’s been here before, but before I introduce him readful for blog on Twitter. Right, therefore underscore blog on Instagram and right.

If F on Facebook is the way to interact with us, don’t forget: we have something special in conjunction with Panera for Easter and the question was simple: what would you have in your Easter basket and why this is a basket that you’re going to give somebody special In your life during Easter, what would you have in there and why – and this will give you a chance to win a double ticket or a ticket for you and your other person that you want to take out so keep them coming, we’ll announce the winners towards The end of the show, so the main man himself is here with us: the digital marketing guru guru, Sam, yes, good – to see you good to see you again, don’t forget to give your camera is number four.

Maybe you can reintroduce yourself? Okay, my name is Emanuel Ax, my digital marketing strategist, and I also a student yeah, so students at KCA School of Business, studying vit all right and you’re a digital marketing guru. Yes, so you have your own company. Yes, I have my own company, where blogs, so we basically do digital marketing and also social media management, digital marketing and social media management.

This is something you had a passion for way back since ice cream yeah, you just turned 20 by the way. Yeah, it’s a digital marketing is your phone, but before we get into that craft of digital marketing and why the need for digital marketing in 2019 – the brief history about booyah, so people can get inside, whom I study so way back in from to in high school. At passion for social media, you know cz to call your Facebook, you are enthusiastic, you a little care, so you could compete likes and all that and follow us.

So I realized that we have opportunities online because right now many people they are trying to venture in towards the in thing now and that is their social media and stuff like that. So when I complete school in 2017, so I decided to do words, my passion, so that is online stuff, also yeah. So last year I realized that we have opportunities online. So I get I got support for my family and now I it turned your business.

Your business, your social media, what type of support did you get from you? You know for our business, you have capital, capital is number yes number, and so that is the key thing. This spirit, determination and also hard work, all right, yeah so cap. So you got from your parents yeah. What did you spend on your capital? Oh, so I did my branding. You know you need to get a website. You need to do your branding like the local stuff like that yeah.

So that is basically what I do with my captors and also you know you have to register the business. So it’s a registered company yeah, so you’re a blogger as well. Uranium touch them. What is your topic of conversation in your blog, so I’m trying to okay in my blog, I’m trying to like get the business. You know right now, I’m trying to tell that story that the impact of social media for business. You know right now, everybody’s many businesses.

They open daily, but they don’t know how they don’t know how to vent into social media. So I’m trying to teach them how that is done through social media and also my part of my target is the youth you know many of them is use social media. It’s not about the likes and the followers, but you can convert it to some social medias. You can earn from social media. So that is the story that I’m trying to tell that.

Is it sure, you’re trying to tear on your blogs how to read some of your wife? Oh you can just log on to weblog calm. Also, social media handles are to be a blog, of course, yeah across every social media. Thank you very much. Mister we’re. So our topics today not too complex for somebody like you, we don’t adverse experience like this I’d like to start on the branding tip. What is the importance of branding and what is branding mean to you for business for Neiman who’s? Reading, okay, you know branding is like your CV for a business so for digital branding.

You have to understand what you want to venture into like your audience. You know, if you, let me say, you’re an equal casual like company. You cannot target entertainment. Also, you have to understand your audience and also you have to create the content that it’s inline in the audience. So the understanding your audience is very key and also the type of content that you create for your audience is very key people say also, you know, branding not about the logo having the logo.

Maybe you print t-shirts, so you have to venture into your audience and also the content that you give yeah. The brand needs to be understood goes past. The t-shirt goes past, the cups, the guards – and I can’t say everything branding – goes past – that yeah the people need to understand the brand yeah. So this, how do the people get to answer so? I have business, say: buddy muscles technologies. I have my logo there.

It’s on facebook, my facebook cover wall, my twitter, it’s everywhere some caps it on its own t-shirts. What is the next step for me for this branding? Traveling? Okay, for you you after getting that you must know how to engage with your audience. You know you! You have to engage your audience, you cannot have a dialogue ian’s. So after creating that content, you you can use tools. You know there are various tools that you can use to understand your audience and also engage with them in that line, and also would you I taught you on to achieve.

You know yeah all right so they’re questions that you ask yourself what what you want to achieve with a brand. Maybe what you you want to right now, event campaign, what you want to achieve for the event and all right, yeah, all right. So you need this down and you tabulate. You come up with a strategy with a strategy. Well now you’re going to get here. These are some of the services you offer as you do, your blog’s yeah, wonderful.

So when it comes to marketing, I like to approach it in a three-dimensional way. So where we have the we have the strategy, we have what you want to achieve and analysis here, hmm all right to coming up with the strategy. Some people will ask all right: how do I go with the strategy? I just have an event. Okay, I just I just want to sell clothes yeah I just want to sell suits. How do I come up with a strategy? Okay, your strategy will depend in in very many ways like I’d, say what you want to achieve like for running an event.

You understand your target, you know your niche after that also you’ll walk in there. If you want to run a campaign, you do budget. You know we have various like the online tools that you can use to do that yeah. So the tools are the next step, all right. So how do you pick the right tool for the right thing? Because we have so many tools we have from? What’s up to YouTube yeah as platforms, so with that for picking the right tools, you like, let me say for for right now, you we are trying to to getting into the trends what is trending yeah, so you can also use that like commands the way you Pick into here, because so you can, you can check into that and also because people may get use into it, and they relate that in into your your strategy.

Oh yeah, so what’s training is one of the ways you can and paper. What is the other way? You can use to pick a tool, see a tool that matches your brand. Okay. Also, you can use the influence of marketing. You can use storytelling yeah. All right, you can also use to italic yeah influencer marketing is familiar with me. What is this reach enemy? Okay? So this very telling thing you are trying to engage your audience.

You still, as you tell a story when you open up in Damn Channel, so you tell a story in relation to what you you intend to run yeah all right. So after you come up with the strategy, you come up where you pick the specific tools that you want. There comes the big task now of getting your data and analyzing this data and getting to understand the impact on what you’ve done, and maybe you can use this in what you’re going to do this, what you’re going to do next? How do you do this? That is very important, so we have tools like you know.

You have to to know how you are you’re performing, so we have various social media tools that you can use to analyze your data on Twitter. We have Chris desk, you can use you incorporate there. Let me say the application article, you, a social media platform, so you you will be able to gather starts and you know starts – are very important because you’ll know where you and what you intend to achieve.

Yes, and also you really improve on where you go wrong and all that, so we can use to desk on social media. You can also use some all. So there are various tools you can use yeah alright. So that is very important. You make sure every campaign that you have you have for myself in my business, I used the data to do my report for my clients, we, like, after certain period of time I have to do a report where I my and what I intend to achieve at The end of maybe a week or a month right, yeah, wonderful – that is, that is amazing in theory, but so we deep are reading us right now and say that they’re doing their own things online.

Some of them are actors. Some of them of some of them are tech, guys somebody creating an app somewhere and some of them, some of them. I have been cabdrivers, some of them are providing. I really mean had lessons makeup artists, so this is somebody will see thousands of followers and they want to take it to the next step, convert this to a business into a business. Yes, what are some of the tools you tell them? Ok, I’ll! Stick to your content, your content, you know, if you let me see if you post a picture, it has to be quality.

Content like it will make me maybe to comment or something or to like it. So yes, yes, your caption is very important because that is what drives me to your post yeah. So maybe, if you are doing marketing, so I love to check that so your content is very key. Yeah yeah, a lot of beauty. You even knew you know yourself like nowadays. Instagram is very that it has very that so like if you check on your content, it’s very key yeah yeah, so you will untie this dirty content, yeah you’re against it you’re against it.

All right, probably publicist will say. There’s nothing like that: publicity yeah for business yeah so never goes bad or good content. Oh what people will presume or receive, but yeah it doesn’t really matter. Publicists will say: publicity is publicity. You you have anything against this. That is cheap publicity. According to you, yeah, you need to go for the expensive good. It won’t be desperate, shows desperation, anything all right, wonderful, so back to your company now so the services you offer yeah so far.

If I was to tell you give me a list or a brief bio of the substance you offer as a company, so people can get to understand what a digital marketing company okay! So it’s a digital marketing agency, so we are blog. So I basically do digital marketing and also more social media. So I manage the social media platforms on your behalf for your business. You know, let me say, like a Safaricom, you know we are various guys that do they they things at the back end.

People respond to us and now they are very like they try to engage you the audience. What I was talking about, like you, let me say, like somebody answers you replies with you, a more that’s laughs, and even people like that, so you manage such people. Social media planners – and you know it so – yeah yeah content creation want education, yeah all right so, which leads to my next question. Yeah say: I’m a brand yeah and another company is managing my social media.

Don’t you feel like there’s a mess between me and the people? I should be connected with they’ll. Be a mess. They’ll miss something yeah somehow, but you can do do everything yourself you, you must have a team to work with, gets to a point where you can do it. Yes, of course, and also like somebody who understand what it takes. Because, let me say you you. Sometimes you are not able to do that, so you get the right people to do it right as a digital marketing company.

What are some of the steps you take to make it as as possible as possible, even though it’s not by talking to the fans? Okay, he like that talking about also some of those that I’m trying to be unique. Yeah most you trying to be unique, yeah, wonderful man just give them your social media and also you can follow me across it. So we are blogs, and also log on to be a blog, that Yeah right uh-huh. So here is what we speculate and predict the future.

What is how the future trends you have seen in in digital marketing, digital marketing? You should be prepared for, like some skills that are ok. You are not going to be happen in 2020, just leave the villain, ok, so Facebook has become a marketplace and every business they are running into Facebook. They are doing promotions. So very many we put the check and Facebook and also what’s up, is rising at all so soon we’ll get marketing.

Also, even you know, what’s up statuses, so yeah so yeah yeah. So let me say: if you have 500 contacts, make good use of the contacts you can do marketing on, so only your words upset us. Let me say you have an event you can share and be sure one or two people may turn up. So don’t think that we can separate us wonderful, so what’s up is something to read out for what’s up here, Facebook is going to be a market.

If actually it is a market, it’s already a market yeah. What do you mean when you say marketplace? People are buying and selling goods what I mean by marketplace everybody’s on Facebook event, my show she’s on Facebook, so even the mom imboca are today as she’s able to log in and check so maybe if she sees something, maybe because she can decide to buy something On Facebook, so that is what I mean all right yeah, so she can see something really here, so it doesn’t be narrow down.

Yeah everybody very useful on Facebook. Here this is what you mean yeah. So it’s something to look out for yeah Facebook, if you’re not on Facebook and if you’re not doing your business will face me meat, basically business, basically business what’s up is a that is going to be your hands man. I think you mentioned Instagram or say I don’t know Instagram so has Instagram also Instagram stories yeah.

That is also some other things that are rising Instagram stories, some of things, and it is the best platform to engage with you with your audience. Your followers yeah yeah. Thank you very much, mr. Bullocks, as we wrap this up, I know you guys from business school unite and your conversation with boots. Okay, so I’ll not quit anything baby so like to my fellow youth, just be, you know, be consistent in what you do and also hard work.

I need termination, that’s all hard work and determination. That’s all thanks! So much mr. Booth, yes, we’ve come to the end of this particular segment, so I hope you brought some inside. If you have any questions for us. 25 for centers are white, 5, 4 and description on Instagram invites my phone Facebook, don’t forget the hashtag entrepreneurship, Tuesday or Y, and the morning Hilda with it, is coming up next with one of my best photographers in the country.

Right now it goes by the name. Beth Royce or Frost to graph on Instagram. You don’t want to miss this. Don’t take that down!


 

Categories
Online Marketing

How to use SELECT | MICROSOFT WORD

Does that for you here we have a large document with different font, colors and even images locate the select button on the editing sections down on the upper right-hand side of your screen.

We have four different options: we’re going to go through all of them. First, we’ll click on select all as you can see what this option, that is, that select your whole document from beginning to end. So let’s change the phone color of our whole document to black. Now all the tanks had the same black font color. Let’s now check out a select objects featured. If I try to select my text with this feature on it.

Won’t, let me see, will only select objects such as these two images to make everything selectable again, we go back to select and click on, select objects to disable. This function, let’s now place ourselves somewhere in the title of this document to show the third select function. We go to select and click select text with similar formatting and you can see the title has been highlighted, but as we scroll down, we see that all the text with the same formatting has been selected for us as well.

If you say very practical features, if, for example, you wanted to put a special theme, font size or color to all of the stuff heading in order for all of them to be the same with just that one step. And lastly, the selection pane feature shows you a list with the image files. There are in your document when you click in a different page. The list shows you the objects in it. Now that we have the list of our image is handy.

We can even rename them by double-clicking one of them and even a new name. If I subscribe to our Channel and even light to this article, so now you know the for practical select pictures of words, the select all option select all the documents, including text and images, select objects, will always select. The images sound in your document select text with similar formatting will select all the similar format sound for you select pain will show all the objects being the document, such as images pictures and shape.


 

Categories
Online Marketing

Which landing pages are making the most sales Analytics

So what you want to do? First of all, I North analyzes, you want to go to Google Analytics and you want to go to the left of the content tab into the landing pages.

If you see right here, content tab landing pages, okay and if you click on either, if you have gold set up or e-commerce in this case, will show you ecommerce want to click on it, and here you’ll have all of your top landing pages are currently sorted By the visits but but a what you can do is you can sort by e-commerce conversion rate and filter, and you can basically see it all this data so right now, I’m going to sort my revenue, for example, okay, and you can see that the swiss army Read bands page is the one that converts the best okay, it converts at a three-point, twenty five percent.

So what that actually means is it gives us data to actually figure out. You know what are we doing? Well, what are we not? Maybe we can take a look at something like this page, which also has barely a lot of users or a lot of visits, but its conversion rates very low. So we want to look at that page and diagnose and figure out how we can improve it in order to further our efforts and one more tip or one more idea before we finish this article about why we actually want to use landing pages as one of Our metrics to figure out what’s going on is that now it’s 2013 and Google almost has given us a hundred percent of non provided or not provided a keyword, data for organic for PPC, it’s a different story but or organic.

So now we have to kind of use workarounds to get that data and because we know fairly, which keywords were targeting for each page. That’s why we want to use landing pages so hope you enjoy this article and let me know if you have any questions thanks. You


 

Categories
Online Marketing

The Mailchimp email campaign layout that gets the best results

Com.Au and I amber Mailchimp partner Today, I’m going to cover a very effective email campaign design, that’s simple, to create and converts First just to show that other major organizations use the same layout. Let me show you some examples. First off: let’s look at Disney. This is a recent Disney email campaign that I received I’ll just go through very quickly. What I’m seeing So I’m seeing the logo an image text button.

So typically our email doesn’t contain the full story. We give people a teaser. A few lines of text and we then have a button or a call to action that they go somewhere else, And this is what we would call a newsletter, because it’s more than one story For many organizations, just one article or one story on an email is Sufficient but let’s go back again So we’ve got here and please notice that it’s not full width either.

This email, So logo image text, button, image, text, button, image, text, button, Okay, and this is Disney a very big organization. Let’s look at Toyota, So this is Toyota. Australia sent me this this email There’s quite a bit going on, but but I’ll just show you how it’s very similar to that Disney one that we looked at in layout. So we’ve got logo and I’ll ignore this bit. So logo heading text, button image, They’ve, dropped the image down below and in the separate article I’ll cover.

Why they’ve done this and it’s a great idea? So logo header text button image and then they’ve got more than one story, so they continue with header text button image and it carries on and on and on So they just repeat what they’re doing Now: single-column it’s not even full width, but this is very typical. So the more you look at them, whether they’re, those Uber emails or whatever you receive you’ll notice, this exact layout, where it is logo, heading text, button image, But the image can be up or down, But let’s go into Mailchimp and I’ll.

Show you how to create this very quickly: You’ll notice that I’m in the campaign section or the campaign builder section of Mailchimp, So I’m going to click “, create campaign” to create an email campaign, I’m creating an email campaign, I’m creating a “, regular, campaign” and I’ll. Just name it I could call this anything. I want to and I’ll click “ begin”, I’m not going to use a template. What I’ll actually do is create this using a Mailchimp layout which works really well and then in the future.

I can just copy the campaign and it’ll retain my layout and so on. So I would of course start at the top and work my way down, but for this demo I’m going to click “, design, email” And again, I’m not going to use a saved template. I’r going to use this basic one column template So I’ve clicked on that. I’r in the email campaign builder. I would add my logo at the top. So let me build the blocks Mailchimp’s included in the layout some default blocks, but for now I’ll just show you that I can I’ll just delete the social blocks and there’s actually another horizontal line there, which I’ll just click delete to delete that So those ones we Looked at Disney Toyota logo and then typically, they had an image So logo, image text, Sorry, logo, image, heading text and then we’ll just drag and drop the button across here and there we go Now.

If we had more than one story, we would just copy that that will replicate them and that and honestly that’s the same as the Disney we saw. It really is again logo image text button, but we’ve added a header in there, which is a good idea as well So again in the future. What we can do is we would create our email email campaign, send that and in the future, we’ll just replicate it copy it, and it already has our logo.

It already has the layout and so on Nice and simple, and it’s what the organizations that are getting great results with email marketing are doing. Thank you for joining me.


 

Categories
Online Marketing

XAML Islands

I’r your host Robert Green Joining me today is Adam Braden, Hey Adam >, >, Hello, Robert > >, Welcome back in the show > >. Thank you. Thank You for having me > >. We did a two-parter on modernizing existing Windows desktop apps, Then the second part which aired last week we talked about XAML Islands, A little bit briefly Today, we decided that You’d come back and do a bit more of a deep dive.

Into XAML Islands to get a little bit more Into some of the use cases and show how it works, We felt like we skimmed over It a little bit last episode, Let’s dive into it, a little more > > Yeah. In the previous episode, I showed some of the easy drag and drop experiences provided by the Windows Community Toolkit, which provides wrapper controls. For the media, player and web view and InkCanvas And things like that, I hinted at using the XAML Host Control to load any or I did show using the XAML Host Control.

To load any control, dynamically >, > Right, > >, What I didn’t really get into Showing was actually building a UWP UserControl to get that full dynamic, UWP XAML Experience and how to load that into your Win forms: And WPF applications > >. The idea is that, as You’re, building a UWP app this bunch of XAML that you Have that takes care of the UI? Yes, it’s pretty simple to use. A control from UWP in WPF app! What, if you have a bunch of XAML That you basically want to reuse > > As well as maybe you want To do some more in-depth, the XAML fluent design Like the transparency, the animations, that sort of thing, So what I wanted to do, Today was actually show you both how to do the hard way through the XAML Host Control and all your WPF code and you’d have To code, all that up yourself as well as doing it in easier way, By building a UWP control, > >, Okay cool, We should Mention that you’re, using the soon-to-be-here Visual Studio, 2019 for this demo, which at this point is soon > >, Yes, > >, It will launch on April, 2nd, I believe it is > >, Yes, > >, So just to level-set > > Cool.

So what I have here on my desktop right now is The XAML Controls Gallery, I showed a little bit of This in our previous episode and just wanted to highlight Some things that I’ll be showing One of the examples is The animation interop With animation oftentimes It draws the user’s focus to an activity or something You want them to accomplish Whether it’s a transition, From one flow to another on the form or really drive the importance of something by exporting it in View and then drop it back down As the example here in the controls gallery is Just a simple blowup of a button I’ll show you how we Can do that as well? There’s a little bit Of code to create this spring animation effect, Is what it’s called There’s another one further Low or further down on here where we’ve got connected, animations Between multiple controls and you can spring All of them together What I have essentially Done is taken the code from this sample and poured it into a WPF application.

Using the XAML Host > >, Okay, > >, So let’s take a look at that. So the first thing with My application here this is just a simple WPF app. If I go to the designer you’ll see, I’ve got a couple of Wpf buttons and textboxes, as well as this wonderful XAML Host Windows – XAML Host >, >, Okay, > >, What I’ve done here – is- > >, Just to refresh our memory? How do you get that From data reference or do Something a NuGet package, > > Generally you’ll manage Your NuGet packages, If you add a reference to The Microsoft toolkit here, the Microsoft Toolkit WPF > >, Got it > > That’ll give you that XAML Host, where you can load Any content into the form, I also have a reference to Win UI and the SDK contracts, So you can program Against the Windows APIs This example we’re not focusing On those parts as much > > Right, > >, But one of the main things Or the primary thing with using the XAML Host, is you set the Initial type name of the control Any set that to the UWP type That you want to load So I’m going to host a stack panel, Then with encode.

I Can dynamically load a whole bunch of controls? Into that stack panel right, > >, Okay, > >, Once the XAML Host is ready for you to start manipulating Those controls it fires, the child, changed event. So if I go back to My control, or my code you’ll, see here at the top that I’ve declared a number of controls. Uwp-Based controls that I’ll Be manipulating in my code Down here in the child changed event is where I start Initializing those controls First thing: I typically do Is get the sender tells me which for the Host Control and then I’ll get the child Which is the stack panel, Then I’m doing a cool effect.

Here the acrylic brush. Are you familiar with Acrylic in the background, > >, No > >. Well, let me switch back to the controls gallery. Real quick and we’ll show you a quick example of that, So acrylic is That transparency effect a little hard to see. On the board here, But you can see as I move around you can see some transparency Of both the background of my desktop and this orange thing, different things behind it: > >, Okay, > >, I’ve amped up the transparency to be able to show That a little bit better here, So I’m going to apply this background to the Everything in the stack panel, So ideally everything of that Windows XAML Host – should have A transparent or acrylic feel The next thing I’m doing here is I’m building up The additional controls – This is the hard or the leg work.

Of initializing, all of them, I have a couple of text boxes. Then I have a couple of buttons: The buttons I initialized To various sizes and hook up those spring Animations to them, Lastly, I just add them to The stack panel and go So we can take a look at that code, But first, let’s take a look. And run and see what happens: > > The test and the WPF text in The main window is obviously WPF > >, Yeah, >, > And inside that are UWP controls.

> > Correct. You can see it on the big screen here. Too but as I move around the transparency effect, Has applied to the entire XAML Host and even There are buttons there, > >, Nice, Okay, > >, You can see. I get the animation Effect on these buttons as well driving my focus and My interaction to those I also wanted to highlight A couple of things about the UWP intrinsic controls that we’ve made improvements: To compare to the WPF, You may want to actually Pull those into your applications as needed.

One example is the infamous typos Caps lock on, But if I do, I have a misspelling here. In the Word, spell-check WPF doesn’t help me do Anything like that > >, Right, > >. Another example is emojis > >. I just saw that They want emoji 12. I’r thinking to myself did I miss one through 11; It sure that means > >. I think I missed a few In the way there too, but Windows 10 has a great built-in Support for emojis Some of that does fall three with UTF-8 support for the WPF textbox, But one thing: you’ll notice here: WPF, it’s only black and white > > Right, > >, All right Now.

I Created a text box down here in the XAML Island, With a UWP control, > >, Look you get Squiggles with words, So it has a dictionary, > >, Nice > >. If I right click, I get a whole intrinsics, [, inaudible, ], > >. Is it the same dictionary That Word uses by the way. Is it a single Dictionary, do you know > >, There’s a dictionary That’s supported by XAML I’ll have to double-check and Follow up where it hooks into > > Yeah, Okay, > >, But you can fix that up If it knows some words, it’ll actually auto-correct for them.

So I misspelled goodbye and it auto corrected to goodbye >, > Cool > >, The last kind of cool little Tidbit I’ll show you is emojis and you have color support. Inside the emojis > > Very nice, and you eventually Get support for Emoji 12 > >. Whenever that comes out, > >, I don’t know, What number WPF support, but I’m pretty sure it’s not 12 > >. So this was an example. Of just showing you that yeah, I can create More complex controls build them up in my WPF code.

And essentially take all that code, that’s in the XAML’s Control gallery or Out there on the web free VPN, I can code against it in my WPF app > > Cool, > >. Let me go ahead and close This We’ve finished that Taking a look at The initialize animations is the same exact code that was In the XAML controls gallery, > >, Okay, > >, But this is really not the way. We encourage you to do this, > >. So let me ask a question: Are you using a XAML Island Because I haven’t seen Any XAML, yet necessarily I have seen you do code > > Well in WPF in the Designer you can’t mix UWP, XAML and WPF XAML.

You can’t copy and paste It. Just won’t parse right, >, >, Okay, > >! You could, if you had UWP XAML in a file or some other or Even copy pasted into code, you could use UWP XAML parser and then you could load That content into this control, > > But XAML Island – is the Technology that enables you to use the controls from Uwp inside a WPF, app > >, Correct, >, >; Okay, because they Are both XAML-based, even though you can of course create controls and code > > Right, > >, So I just wanted to make Sure that part was clear: XAML Island is the underlying Technology that lets you do that > >, It’s the host.

It’s The inter-app layer between an H, Wind and the UWP Core Window hosting technology, > > Got it: Okay, > > Yeah; those UWP controls, Are created in code, I could not assign those to The WPF window elements That would fail. I’ve got to assign Them to the XAML host control, > > Right, Okay, > >, But as you noticed, I had to write a whole bunch of Code to initialize, just my UI and that’s not a very WPF Or XAMLy thing to do So, what I want to show you next Is the approach we’re working the approach that we want you developers to be able To use going forward and how to mix more complex, XAML, UI With their existing applications, > > Right, > >.

So in my second example here, I’ve got the user control that I’ve built inside of UWP right, >, >, Yeah, > >. I can view the XAML there as well. So here I can do All the rich XAML copy and paste and build A UserControl just like that > > Right, > >. I can build an object models So that people can code against This UserControl, of course, > > Yeah > >. What I do in My WPF App is now I can go through and in My XAML host control – I can set the initial type name: To that user control, So it’s pretty straightforward! Once you build that There are a couple of Things you need to do in order to hook it up.

Into the project system, Let me show you the project. System right now, Ideally, I’ve got this ItemGroup Commented out right now, Ideally, we want a project. Reference to just work There’s a couple of bugs We’re still working through with.NET Core 3 in The project system, So you have to directly reference The output of the DLL today Then, to get XAML to work. You also have to Out-Reference the XPF file, But that’s some temporary hacks.

By the time we get to Release.NET Core 3 we’ll have worked Through these solutions, > >, Okay, cool > > – So that’s some tweaks To do the project You’ll notice, I’m actually using A NET Core 3 project here, > > Yeah. Okay – Does it have to be > >? The answer is, it depends > >, Okay, > >. So if you remember last time, I mentioned that with XAML Islands, there are some challenges: mixing different types of NET Core or.

NET. You can’t bix.NET Framework to Consume a.NET Core component and so a Managed.NET Core component. So if I was writing, A native control, a C++, UWP control, then, yes, I could use it easily in my.NET Framework, apps or my.NET Core apps. If I’m writing a Managed, UWP control, those will only work. In.Net Core apps > >, So you have an existing WPF app Written full-blown Framework- > > In C-sharp, >, > C-sharp.

You have A UWP app written to the version of.NET That is part of UWP You’re, saying that you can’t create that user control and use it in the WPF app unless the WPF app Is migrated to.NET Core 3 > >? Let me clarify > >, Okay, > >, The UWP control, if it is written in C-sharp, can only work on.NET Core 3 applications: > >, Okay, > >. If the UWP control is Written in C++ Native it can work in.NET Framework And.

NET Core apps > >; Okay, That’s important to know > >! So if you are building a lot of components that you want to Reuse in these scenarios, you’ll probably want to use C++. If your customers are.NET Framework, > >, Assuming you know, C++ >, >, Yeah, All of Windows, Ui is written in C++, >, >, Sure, > >, So there’s some gaps to Close in the end-to-end story, but we want windows, UI To be usable through XAML, Island and.

NET Framework, Apps and.NET Core apps > >, Okay, > >, But a lot of effort’s being put into.NET Core and Carrying things forward and so for right now we were worked, focusing UWP to interlock With.NET Core > >, Okay, Good to know > >. So that’s what I have here: As a.NET Core 3 application, along with the managed 1Rt user control. The other thing I have to mention Here is the manifest file Right now, I’m An unpackaged application and XAML Islands has A check in it that says I can only work on Certain builds of Windows and the way you tell that in an unpackaged application is set, the max version tested In that manifest, If I took this out, I Would get an error? I could comment that out and we could save and we’ll see what kind Of error we get at runtime After letter, we build Here for a second But XAML Islands, usually pops Up a dialogue that says: “ Yeah”, The new version: 18226 Or higher all right, > > Got it > >.

So let’s stop and go Back to our manifest uncomment out that code save and rerun it, Maybe I need to rebuild all > >. Where did you specify > >? I think there’s something cached > >, Okay, > >, But the version I specified is 295 > >. Okay, Then, of course, if somebody tries to run this app On a version less than that they’ll get an error: > > Yeah, the app manifesto will fail to load or Force it to not to load > >, You probably put a check In your code to check before you get that far like on the startup of the app or something > > Well, this isn’t the app manifest, So the OS will actually typically Fail at to load all right, > >, All right, > >! So it’s a similar application.

You can see that I added the acrylic Effect with the XAML Islands going dark and light depending On the background there as well In this example, I just had A pop-up menu or fly out here and I’ve got this similar The textbox here > >, Apparently we need to put Spell-Checking on button texts, > >, Very good, Good catch, >, >, Cool >, > Yeah. So what I’ve Shown you there is the hard way of adding A whole bunch of contacts to your existing Wpf applications or a simpler way by building a UWP control and adding That to your phone >, > Yeah, that seems a Good place to start You’ve built some UI in Uwp app that you want to be able to reuse in your WPF app, It could be login screen.

It could be a particular Functionality, because you have Multiple versions of the app You just want to be able to Have that UI in the WPF app You just create a user control. Out of it and use it, Then you need to be A little bit careful about using some of these Animation effects because it’s going to be in parts Of the app but not others, You don’t want to have A form where the buttons on the top don’t do anything but The buttons on the bottom do The bottom half of the form Has the visual effect, but the top half doesn’t So.

This is some design carefulness you need to do not make It awkward [, inaudible, ], > >, Because obviously some Reusable components as you architect, your app and you can Pick and choose which ones to replace and get some more depth. To your application, more interaction, more focus, To the close of the app, Maybe for simpler forms, replace the whole UI With the music control > > Yeah, you ultimately Decide that you just want the whole UI to be rewritten as a UWP and then just reuse, the code.

Let me get to the point where That’s asked W or demanded W. > > Yeah > > Yeah Cool > >. I did have One more surprise for you: > > Sweet. I love surprises > > Last time. Actually in The first toolbox session we imported an app to.NET Core And then I was showing you, the packaging project work On.NET Core, But when I hit F5 It failed to build and I wasn’t able to truly show it actually.NET Core app Running as a package > >, Okay, > >, I’ve built that here in This solution fixed the problem, It was actually a UX issue and I misinterpreted the error message.

And so we just skipped past it, but I’ve got it up and running now: > >, All right. Let’s see > > What we’ve done! Here in the code is- > > Should, I add a note to That first episode that lets people know towards this episode, or is that like breaking into jail and highlighting the fact That we messed up, I want to think about that > >. That could be We’ll see if they notice and then we can point them.

That, like it, does work here, > > Viewers have noticed mistakes before ourselves. We Give them credit > >, But what I’ve done? Here is, just simply add a packaging projects. To this solution, and if you remember, there’s the application note, it points to my WPF Core 3 application. So if I set this as my startup, it’s going to have to Rebuild that application and then it’s going to Package that application and then it’s going to deploy That application to the windows and that’s going to launch it In debug that application, So this pipeline takes a second but cross your fingers, if I have Set up everything correctly, we will get an application launched, > > There.

It is > > Magic, So you can see from the icon down below That it’s packaged this kit time because I don’t have the right: visual assets, hooked up, >, >, Cool, > >. We have a.NET Core 3, application with XAML Islands running in a package > >, Nice > >, So I could submit This to the store or pass around the MSIX package for side-loading in My enterprise or whatnot > >, Fantastic, All right, cool, >, >, Okay, >, > Cool stuff.

All right, I hope you enjoyed this part. Three of our two-parter Modernizing your Existing Desktop Apps Any questions. You know, Where to reach us – and we will see you next time – On Visual Studio Toolbox, [, MUSIC, ]


 

Categories
Online Marketing

Covering Global Issues – Ideas, Style and Smart Living with Summit Magazine

I am your host Ryan Salter, I’m an energy attorney, clean energy advocate and community outreach specialist, i’m also the principal attorney of imagined power. Llc got some exciting stuff. Today, we always say here on the show that it’s important to engage all stakeholders in the energy conversation, including those who may not be traditionally engaged in energy policy.

I think this prominently includes our communicators reporters and storytellers as it they you keep the public informed, engaged and educated about arts, culture, news and current events. So it’s not often these days that you come across a print magazine that just blows you away with its beauty, style and content, but that is what happens to me when I came across this month. Edition of summit magazine summit is Hawaii’s global magazine with in-depth coverage.

Art design style, business, civics and literature in the Hawaiian who’s beer summit connects Islanders and global travelers to the very best perspective, purveyors and products of the archipelago. I has between here today, akaike Hussey, the publisher and editor of summit magazine with us here in the studio today, so it kind of resides in co-ed and as a longtime leader in the community in a wide variety of areas he’s on the board of the domestic Violence, Action Center and the Hawaii Alliance for progressive action, just innings, you akaike, is a teacher author and thought leader with in his word.

The common goal of strengthening our Island home akaike earned a master’s degree in political science from the University of Hawaii at Manoa and is currently studying economics via the university of london and the London School of Economics. So, with all of that said, welcome ipega. Thank you. Riah so summit magazine, I think, is just it’s just gorgeous. I just you know I hadn’t come across it before and I was just so blown away by the 50 intriguing content, the the beautiful pictures, fashion style and yet still this really deeply intellectually engaging approach.

Global approach, so I’m just so excited to have you here to talk a bit about the magazine. Thank you, but first before we do, maybe you could tell me a little bit about yourself and your background and how you came to become a magazine, publisher sure. Well, I came to media from pro very unconventional path. I I came to it as as a person who had to offer up and talk to the media about things that are happening in the grassroots community, and so I come out of sort of an organizer community activism background fantastic.

What kind of wood that McGee renew a lot of our engaging with the news with what type of stuff for you? After a lot of things in the native blind community self-determination, sovereignty, demilitarization, land rights convention right things? And it was often by my job within our various hui tou to be the person who would go and talk to the press. I would read the press releases. I prayed the flyers and do that kind of thing, and what I realized was our press.

Our our media have an incredibly important responsibility and a lot of power and and it could be used, it could be used for incredibly wonderful things. My concern is, you know when I first started comin in the Hawaii independent was: was that oftentimes Native Hawaiians retreated sort of the problem? You know the wireless guys by those Hawaiian protesting, and the fact that we were protesting was was the problem, as opposed to the issue that we were protesting about being the problem.

So I wanted to flip the lens a little bit and to speak from speak about the world from a Hawaiian perspective instead of having media that just covers Hawaiian. So I want to tell a big different kind of story and then what was available in the in the media of the time wow that is so interesting sort of whatever you say. So the problem was speaking out. You know if only they would be quiet and not talk about these things, and so you were like let’s go ahead and and talk about these things.

Authentically is what I’m hearing right: ships, who’s speaking and shift a speaking and so a couple years ago. I was thinking about a lot about how do we how to create something? That’s really powerful and wonderful. Coming on Hawaii, I wanted to speak to a more global audience from a whole trigger a distinctly hawaii and hawaiian point of view, and it’s always been rattling around. In my my mind, this is quote from queen kapiolani, who was the spouse of David Clarke.

All of the last king of Hawaii – and it was during a time when Hawaii was very much a global place. It was much more cosmopolitan and had a very kind of modernist perspective and orientation, much more so than it than it did in the 20th century and her model. Kapila news model was coolio canoe, which means drive for the summit and try to achieve the very best that we can as an island community. And I think that the neat idea, and so what my goal with this particular publication, is to to try to elevate expectations.

For what Hawaii can be in this 21st century, to showcase the amazing people who are doing great things and media, like my pink tech or in fashion or in culinary arts, and a show that we really have a lot to offer the world? And so that’s about. Sixty seventy percent of the magazine and the other thirty forty percent is kind of straight up: international politics and business. So we cover big ideas that are driving the world right now, like the idea of universal basic basic income, which there comes from about later so, which is which is so interesting yeah.

I hope you know I well. I think it’s interesting, I think folks, reading low as well. So how does I’m curious? So how did you go from? You know the you know, writing the press releases. The sort of you know having this. You know international. You know magazine. Well, you know. Thankfully, we live in a time when a lot of the effort that it you should take to create on publication has been. It was blocked, easier, wordpress and Amazon Web Services and all of the a kind of readily available technology that the Internet has offered to us.

I started doing websites when I was like 17 or 18 years old in high school, and it was very much for him tinkering around and creating a pretty really simple website, so I launched an online news website called the whole independent in 09. Okay, I can remember just because my daughter was born right as I launched it, and I have this crazy habit of starting differences when carried I so you know it was relatively easy to get that off the ground just because with technology you know you must have Good enough to print and hire a truck to deliver yeah physical newspapers that make sense that yet at the same time, I think it must have also been you know your works at the knowledge and roots in the community.

You must have known a lot of artists because you can have all the trucks to drive and fancy print things in the world and not have sort of photographs of of the beauty that you have, and you know the richness of content so well. Some of the degrees, an art and a science summit really is a team effort. I play a. I would be a pretty minimal role in the actual creation of this. This thing that you have in your hands on the table.

We have an excellent art director and excellent in a managing editor, who really make them anything happen and copy editors and writers. Who, who put you, know wonderful thought into their words. I just help with, like. I literally drive amazing around people and try to set up the revenue so that it can keep going well, I’m always in a very important function, the audience for something who’s the audience.

So we have our core demo it’s sort of 35 to 45 year old. So, like you know me it dollars users when you create something for someone that you you know well, I happen to be right in the middle of that that demo ravi speaking mr. Department of mass affluent. So not quite though one percent – but you know, people who are professionals their business owners, they’re, deeply engaged in the life and our civic life.

They they made themselves have significant assets. We and we certainly have a lot of readers with with poor, very affluent, like I want to be in this integr attic me too, and so that that’s probably the age and income distribution and then geographically, we’re writing for an audience. That’s here, but also an international audience, so we have readers in Japan, their readers. We have read adult route: north america – I have a subscriber in slovenia that I need to send a get into, and you know so that’s where it it’s ironic now that i’m printing of physical magazine to get them with the deal the logistics of moving this.

You know 200 pages mmm paper around the globe while trying to trying, as best we can to mitigate the carbon impact, which we should talk about. Of course. But and that’s you know, that’s sort of a always an issue in hawaii shipping and you know absolutely and wanting to you know whole pages and local things and try to somehow still meeting to I’d like to say in carbon impact. Nava standing. But you know come things coming from this direction to the mainland, I mean that we want to increase that.

I think, especially cultural and intellectual part of our our orientation is that that this is our main lab like this is this is the center of our world, and so from this this particular locus. Oh, we can then speak about what’s happening in Asia and North America. South America, from Vermont prospectus you’re in my way, and it’s a very different way of thinking about the world. On the other hand, I can, from a lot of media, that’s produced, for instance in New York City, and I’m always struck by how writers in New York City assume that everyone knows York City.

They talk about the geography New York City edge of is that the daily commute of everyone in a spot. Of course. No, of course it’s not, so I don’t feel bad about interesting that our point of view should be from Hawaii but and at the least, it’s a very interesting way of a female world, it’s different, which is what you’re creating a product. Nowadays, it’s all about being different but creates, have been differentiated from everything else is out there.

Well, I I would agree that sounds like good advice in chronic Creator, so why don’t we go ahead and talk a little bit about how the magazines structured and when why? So you know I know they’re. There may be some variation, but I know this: we have lifestyle, arts, industry, common teaching for tomorrow, so you know how you sort of put this together. I’r sure you know that illuminates those perspectives.

So why did you decide to sort of place the magazine up in this way? Well, so the the first section is called annoy doing and honor a new england’s rainbow in Hawaiian, and so our magazine does not have a Hawaiian name right its summit. So I thought we have one section in the magazine has a Hawaiian in that would be okay and I figure on balance. People around the world probably have seen the word on Lulu at some point.

If it comes to Hawaii, they probably seen other people or sports fans know that that’s supposed to be our our sports team at university. So that’s our life attention and we think of it as the place where you go for information about where to eat. Where to what to make with your alcohol collection at home? Oh you know we’re about take break okay and then, when we come back, we’ll talk more about the structure of the magazine start digging into some of the content, so we’ll be right back with each Idaho’s.

Be talking about some at 90 day and in just a bit Aloha. This is kayley giacchino with the weekly a hanukkah co. Let’s work together program on the state, a kawaii broadcast network mondays at two o’clock p.M. Movers and shakers and great ideas join us. We’ll see you then Aloha Aloha, I’m Callie, Lucas coast of Hawaii – is my mainland here on think too kawaii every friday at 3pm. We address issues and importance for those of us who live here on the most isolated landmass on the planet.

Please come join me fridays. At 3pm Mahalo Aloha, my name is John ye and I actually had a small part to do with what’s happening today, served actually in public office. But if you don’t already know that is the chance to learn more about what’s happening in our state. By joining me. For talk story with John, why he every other Monday, thank you, and I look forward to your seeing us in the future hi and welcome back to power of Hawaii, where Hawaii comes together to talk about a clean, renewable and just energy future.

We’re here with I. I caca who see of some publisher of summit magazine, and we were just talking about the different sections with a magazine and actually they can reach the magazine at wwe.Com correct. So let’s go ahead and continue our discussion about magazines, okay, so real briefly, the protection of Unknowing you language is the lifestyle. The second section is originals, which is art, artists, primarily musicians, and it’s bouquet features on folks will create culture.

Industry is the third section. I hope I’m get in order right. That’s like business features. Commons is the fourth section, and that is essentially international politics, politics and social issues and in letters it’s the final section and that’s. I think it is a sort of our new yorker moment where we get to do poetry and prose, and then we also have a summit shop where we work with producers here makers who are creating wonderful products and we help it sell their product Ellis.

Well, that’s that’s fantastic! I just again, I think it’s really important to talk to folks who are purveyors of perspectives and cultures, because if energy policy folks don’t sort of engage with the you know the thought, leaders and let us, but you guys know that what you do is important to Us then you know: how can we expect you to come to us and talk about how what you do is you know about? We do can be important to you, of course you know and why everyone knows.

You’ve got a hundred percent renewable energy goal and I know there’s a great piece this month that folks might be interested in about on solar, hot water heaters and the need to sort of think of them as being cooler and sexier. Then we may usually think about them, because they are a real solution and something that can be an answer and in a way also for low to moderate income folks to participate in energy.

So thank you for covering measure, and I should mention that it’s a piece that we did on shipping energy, that in partnership with yes with energy failure, which it’s on a great work. Yet in really pushing the you know pushing innovation Ford, which we desperately need. Yes, absolutely um, so I’d also like to talk about a couple of the other articles that I found to be just so fascinating, so one of them is called mana for the people and it sort of it’s a historical book back at the Polynesian Panther movement.

Could you talk a little bit about that? First of all, sort of how did you come across this topic and why did you decide the you know to go ahead and bring that forth and some it sure? So it’s a story that was processed by one of our contributing writers based on Australia, and you know I’m as a student myself of a social lumen. Lava has been fascinated with how social moods are adapted and kind of spread all throughout the world.

So one of those obviously people Black Panther movement and so what we. What we found in healing is is a very local, New Zealand, Mallory and tan Polynesian. An effort to take some of the energy and language and sort of intellectualism of the Black Panther movement and turn it into a Polynesian movement in in on table of New Zealand, and I should mention too that there’s you know they’re also similar things happening here in Hawaii, during the same time, period where you know folks were following what was going on all around the world and and building social movements that that copied either the effects of things like the Black Panther movement and also a lot of the substance.

A lot of the honor, the thinking behind you know what what was going on in, like Oakland, for instance. Why do you think that that particular is black, American and Caribbean cultural message resonated amongst folks in the it’s a good question? I think you can make an argument and I’ll just say I’ll, make the argument that the black culture in North America and the Caribbean has has really been a the most creative Wellspring of culture.

For for, like our modern age. And if you look at all of the cool stuff, that’s come out of come out of the United States, rated if jazz the blue, it’s hip-hop, it’s rap. You know all the things that have come out of out of black culture and that’s me I find it very inspiring because it’s really about a group of people who you know history should have could have written him off. You know and that group of people taking things that were forced on them and then turning it into the the tools of their own liberation.

It’s really a beautiful I’m sort of getting emotional. It’s a very beautiful. You know his historical trend. That happened. That’s very beautiful thing and is the siege of that sort of wealth, framing it it’s as culture and also the social movements and the social activism and the stories of oppression. I guess helped create this diaspora of of resistance right. I don’t know what to call it, but there’s something that was it music.

Was it the afros something resonated you know and for heiping perhaps still resonates today, something you know if you know when you look at the pictures and I’m sorry I don’t have them to share you know it’s sort of a it seemed like such a natural overlay. You know you hear about this person, you know in New Zealand, picking up, you know, Huey Newton’s work and you know you know, wearing a beret and putting on a jacket, and it just sort of you know that the overlay is almost kind of seamless and what They decided to do in terms of helping young people with homework, and you know having at you working with after school, like was also very similar to seeing kind of scene.

We are trying to get it. What kind of I think part of? What’s going on in that particular in a particular episode they were describing is: is that we all you know everyone in for the english-speaking modern world. We also to live in one culture right and it’s a culture that is broadcast out through Hollywood and and and so everyone sort of share in what’s happening to this math English language, culture and as a result of that, the cultural minorities, even you know, in Hawaii Native Hawaiians are our minority of sorts in all table of New Zealand, even though there are some large percentage of the population under the exact number, but Maori are still treated as a minority in that community in that in that country.

What you have, then, is this situation where you have this kind of monolithic, English, language, culture and within that model of the culture black culture is it’s sort of the other, but it’s a very powerful other. It’s just an incredibly vibrant and and powerful and creative space. Where r alliteration can take place, and so I think when that culture touches places like New Zealand or Hawaii, it becomes a place for all the folks who don’t get to be.

You know the white man at the table we all get to play with in the black culture, because it’s so accepting and we can all find a void. There, take a look at in Hawaii. You have like the the movement – I think of God, like John John Prante, know, who’s leading the 808. The 808 girls furminator way. Excuse me, the Irving, a delayed group and they’re working with kids, who are using sort of the visual language of hip-hop, the visual language of street art of aerosol art to to tell their own story, because that is an available medium.

You know they can’t find a space in the light dominating culture, for the black culture is actually a an accepting place. I still interesting in the and the article talks about how did you know in this Polynesian, Panther movie movement in the seventies it began to become a app and polynesian pan-pacific. You know sort of diaspora sort of a movement to unify the Diaspora and reached out to you know, movements in South Africa, and so yes, I mean and that we are all applicant and one regarder another.

Originally, that’s that and I was going to ask – and you know I know so you this is in the current issue. So what isn’t? How do you think you know this topic is important today? Well, just pop my head, we live in incredibly interesting time. Right yeah. We do I’ll be there. It’s sort of amazing unbelievable that it’s been a month barely a month since the newly Trump aaron has taken place. But it’s a time where so many social limits are in communication, with each other able to find more and love and solidarity with each other code access pipeline 17.

Well back when we got ya, you know look at things like the the women’s for women’s bar yeah yeah on Inauguration Day. What was amazing about that for me was just how incredibly rich and multi multi everything those margins were so much more than like. The official inaugural events and the sort of kind of monoculture that you see in those in the Trump phenomenon you know what’s happening with the people is the people are getting together, and we need to celebrate that all these moon, all these people, that that coalescing is An incredibly powerful historical trend that I don’t think we’ll ever stop.

You know it’s in some ways: it’s an unraveling of of the way in which people have been divided last 500 years. Okay, it’s so interesting, I feel like we could have a whole show about that. In terms of what’s coming together and what some of the some of the challenges and the fissures some for very reason – and you talk about energy wave yeah well, I like that. What I wanted to get to I could talk about that.

We don’t have a lot of time, that’s what I really wanted to get to. Is this interesting article or you interviewed and economist who has an idea? This is the name of the actual name of the owner, described as universal basic, universal, debut accountant. So, basically, this concept that there can be a situation where everyone gets a taste income-based income and what that? What that means, in terms of you know in terms of fighting economic development and particularly for the poor, so tell us a little bit about why about this and why you chose protocol it your local bakery in communist.

Oh, thank you, be. I felt like yeah something you get. You don’t want to talk about yeah, but so the idea that we’re moving to an economy with less enough people where you don’t actually need people to do to the logical appropriation, ization yeah right. So the edges, you create a tax regime that would that would take all of the benefits of this in credit increase in the cumulus economy and then share that benefit with the people, so that people can still get some still get some value from that later.

With drug and gosh I, this is my fault for lingering, but we’re not going to have as much time to dig into that fascinating Barry, as I had hoped I would, but is how can people find summat magazine so summit, is on learn about 400 stores across United cason at most barnes nobles, you can find a copy of summit. You can also find a bit before seasons or or the lotus honolulu to find us at whole foods all throughout the states and department, with your own wan na, have the copy and maybe at a doctor’s office or a lawyer’s office to you know we’re all over The place or you go to summon team comm service, alright, well, fantastic.

Thank you so very much for sharing about this magazine and some of your fascinating perspective. Thank you so much for that baby and that wraps up another issue or another edition of power of Hawaii. I’r why assaulter energy attorney and clean energy advocates community outreach specialist. Thank you so much Mahalo and aloha. You


 

Categories
Online Marketing

Role Of SEO In Digital Marketing

The problem is like As a business owner like, how do we figure out How much time to put it and Where So, I want to take a step back and talk to you about what’s most important And how do you distribute it So, the most important thing you can do as a business Owner is to get those great ideas out of your mind and onto paper. So a couple Things that we’ve been doing is we just sit down. We open up a recorder on our Laptop or a recording app and I interview the clients on a concept So Let’s say I’m going to interview a client on keyword, research tools, I pull Up in Google Keyword research tools, I’ve got it right in front of me and I start Asking questions of the person who I’m interviewing Now remember: I’m recording This the whole time Between 3 & 5 minutes, we’ll give you about 900 words.

Now this is really important, because now, in less than 10 minutes I’ve been able To get a 900 word document from you, the thought leader, And then I take it to a Transcription service, like rev, R-E-V, dot com And I have it transcribed And within Minutes I get the transcription of the audio, Then we take that content and we Send it off to our social media, people, our bloggers and our podcast or whatever We want to use that to distribute it, Take an ownership of that piece because That’s what your expertise is, Then we’re looking at a digital marketing strategy.

You say: “, Okay, guys, Here’s my one piece.”! So then your social media company slices And dices that into social media posts or Instagram stories, Then that same Piece gets written up in a blog with images, Then that same piece becomes a Topic for your podcast, and you talk about that with an expert in the Industry, So I don’t want you to think about “ How many different things do I Have to do?”, I want you think about being a thought leader on one topic And then You give that to the vendors in your life, your social media, your You’re content, writers, Let them take it and repurpose it like crazy, A good Digital marketing strategy has to start with an excellent piece of content And Then, once you record yourself, you could be driving to work, You could be.

I don’t Know on your own at home, and you just want to dictate or walk around the Apartment or walk around your office Have a sticky note with 3 or 4 Keyword ideas And just talk about them for 5 to 6 minutes You’re going to get A ton of content: have it transcribed then hand it off to the vendors in your Life, This is what you should be focusing on from a digital marketing: strategist. You are the expert, you are the professor, Take the time to pick one concept that You’re, an expert in and record yourself, Then let the experts in your life figure Out how to slice-and-dice it repurpose it so that you can get everyone on every Social media blog – That is a real digital strategy based on search engine Optimization key words that you want to be findable for, But then you take your Vision, your voice is an expert and you create the content that matters.

That’s What turns a digital marketing strategy into something that works and something That falls flat. Do it right? A good digital marketing strategy is just the Tip of the iceberg, My book Marketing Espionage, how to spy on yourself, your Prospects and your competitors to dominate online is the ultimate guide in An easy non-technical format on how to become the most findable business online. It lays out your whole strategy, as well as talks about implementation tactics.

That are easy for you to apply that will make you infinitely more findable Check. Us out on Amazon Love to have you give some comments If you’ve read the book or You’ve got questions about a digital marketing strategy. Please comment below I readed those comments and I will definitely get back to you and give you Some good feedback regarding what you post below, Hey, don’t forget to subscribe. To my blog and hit the bell so that you get notifications every day of my New findability articles – Oh


 

Categories
Online Marketing

How Backlinks Help In SEO Services?

It benefits an organization if it is rightly done if backlinks are coming from good supposed sites, and also your website is back linked by reputed sites. Then it’s always a subject. Backlinks are the major factors in evaluating the importance of your site by search engines. As an initial read, the keyboard ranking will be very high, but later on, the ranking may fall down if the work is not proper.

So it really matters to be a great backlink. Expert external links are far more beneficial for ranking the website over its internal links. It’s like what others say about. You is more important than what you yourself see, whereas internal links are incredibly useful for lowering your bounce rate and keeping the reader engaged on your web pages. You


 

Categories
Online Marketing

3 Tools You Need For Email Marketing

Alright. Today we’re going to learn three tools that you need for email marketing. We’ve talked a lot about how emails marketing is crucial to your online business and your affiliate marketing business. You have to have an email list and what are the tools that you need to use to put that system into place and that’s what we’re going to go over today.

The first tool that you need is an autoresponder. Now I have two here that I like to use: one is called active campaign. Active campaign is really nice because it automates your campaign or your sequence, and it thinks for you. If that makes sense it’s. It has really good deliverability rates and very easy to use, and it automates, and this is what I mean by automate. So if you set up your sequence, you will set up each step like I want to send out this email.

There are certain times of the day that I wanted to go out. What happens is you’re going to have some people that will buy what you have offered them and that will swing them over here and take them out of the sequence and maybe put them in a different sequence, because now they’ve become buyers, and then you have over Here, where the system will even redeliver it may be at a different time until that person opens it.

So it’s automated, you don’t have to think you don’t have to go in. You don’t have to separate anything. So I want you to connect active campaign with the word automation, because it’s very very good at doing them now. Another one that I like to use is called action. Etics action, Attucks is actually part of the click funnels software click funnels has a software where you can create funnels home pages sales pages, landing pages, all kinds of things.

Well, within that software program they have an autoresponder called action etics. The reason I like that one is it’s a one-stop shop. Everything you need is right there in the same software. So it’s really up to you what you’re looking for, if you’re looking for both. Maybe you have two different types of lists, and maybe you want some of that automated some of it to be in a one-stop shop or if you prefer one over the other, it’s up to you, but I both links below you can look at both of them.

They both have trial periods and you can check them out and see what’s best for you, you definitely need to have an autoresponder. I do not recommend going with a free one, because they’re not going to give you many options. You’re going to build this, your email marketing system into that free account and then you’re going to find that it’s not doing what you need and then you have to take the time to move it.

So I say start with a good one in the beginning. Learn it use it, and that saves you a lot of time in the end, if you’re serious about your business, if you’re just playing around, maybe go to the free one, alright, and then this is called Glock apps, calm and what it does is you can put Your email in there and Glocks apps Glock apps calm, will test it. It will test it for deliverability if, for instance, it will say yeah if you send it out the way it is ninety seven percent of those will go in an inbox there’s some that will go to a tab, and then you want to see if it’s going To go to spam, so if you’re new, you may find that you may be using words that are spammy and that Glock apps will tell you that, like your, these are things.

This is going to be a spammy email. You might not want to use it and you can go in and tweak it and edit it. It’s also going to do a content analysis for you and tell you things like. If you do have a lot of words in there that you need to change it. Might tell you that hey yes, this looks like it’s your spammer and you don’t want to look like that or maybe you are a spammer and you don’t want to look like one, and it also will test your subject line in there.

So it’s pretty much a tester app and it’s free so definitely check that out. One more thing that I have I’m going to pull that one up live: let’s go ahead and pull it up, this one’s pretty cool, it’s called subject line comm and you can test one subject line of your email per day. Now, if you want to test more a lot of people like to batch their emails, they like to do a few at once, go to an incognito window and test it in there or use it again in there, and it won’t pick up on your computer.

So, let’s test the one that we’re using here, so I haven’t even tested it three tools: you need for email marketers. Now, if this comes up that it’s not a good one, I’m going to change it. Actually, this would be the subject line of an email, but you could still put that in there. This is a article. If I want to share this article with my as a broadcast in my email marketing, I could do that and use the same headline.

Let’s see what it works, I don’t know what ok there we go, we’re going to evaluate and see what happens. It’s a negative 9. So, even though it might be good for YouTube, it may not be the best thing. It says: there’s no capitalization detected. Ok, that can be fixed, it has more than 8. Characters does not contain a sense of urgency. You use the word. You were your that’s good and it contains a number, that’s good, so it contains an on round number like 3, 11 or 24, and that’s 8 points.

So it’s kind of cool. It’s telling me what I did well and what I didn’t do well and let’s go down a little bit more good job. Your subject line is close to meeting all industry standards, so I can go back in. I can tweak that if I’m using it in my email subject line make sure I use my capitalization see I just typed it in real, quick and make sure that I put some kind of a sense of urgency in there to make it better.

So any subject line you can go in there and test them for free. So what did we just go over? We went over one. You need an at an autoresponder to use Glock, apps, calm and three subject line calm. Those are three tools that will definitely help you get started and before you go, make sure that links for the autoresponders are below, and I’ve also put the free sites for Glock, apps and subject line as well right.

There go ahead and take a snapshot, so you can write those down and subscribe to. My blog give me a thumbs up. If this was helpful and I’ll see you on the next article.


 

Categories
Online Marketing

Web Analytics – Getting Started

What is that? Ok, basically, when you’ve got a website, people go to it and they interact on there. All of that information is trackable. Google analytics allows you to use another free service from google to track how many people are coming to your website. How long they’re gone there, what pages they’re going to what type of browser they’re using where they’re from and so on and so forth? There’s so much information it really could take hours for me to go through it all.

The basic thing I want you use article is that if you’ve got a business and you’ve got a website – and you do not have Google Analytics or some sort of analytics program, you’re, basically running a business without a cash register, both the web sites, even Wars and Analytics because without analytics on there, you really have no idea. What’s going on on your website. Ok, you can anecdotally talk to people and hey.

What do you thinking? I would say? Oh, it looks really pretty, but it doesn’t tell you anything about how much time they’re actually spend on the website, where they’re going to on the website. If they’re accomplishing goals such as filling out, the web form clicking on the phone number if they’re on a mobile phone, what search keywords they typed into Google to get to your website what referring web sites are sending traffic to you? You have no idea about any of this, and Google Analytics is really easy to set up.

Like I said, it’s a free account there’s a little bit of JavaScript code that you need to put into your pages and boom. You start tracking. All this information. You need to get this set up today, if you don’t already have now, if you do have it there’s a lot of things about analytics that can make you think that you’re looking at important information when, in fact, nothing’s really coming out of the scope, the biggest One is that this is visitors.

You might get excited that you’ve got 10,000 people coming to your website each month, but what, if all 10,000 of those people have no interest in anything that your website has to offer, and they leave immediately, is anything well that traffic is worthless to you. So while visitor number is nice and it makes you feel good when it going up – it’s not necessarily important, but you also want to look at our few other factors, one of them being bounce rate.

Now this is a tricky number. What happens is when someone comes to your website and then they hit the back button and they leave your website. That’s counted as a bounce. Well, so, what’s happening here in one way: that’s not good. It means that they come to your website and whatever they were. Looking for wasn’t there, your website did not deliver on something that they need, so they lend. On the other hand, they came to your website.

They saw your phone number, they called you and became a customer. Well, in that case, it’s just fine that they’ve bounced off your website. Maybe they closed the browser right then, and that’s now called a mouse, but you know you can still look at bounce rates and get an idea, especially if you’re doing like a paid Google pay-per-click campaign, your bounce rate is really high. Then that tells you that you need to either tweak what keywords you’re bidding on or you took the content on your website, so a little bit insights there.

But at the end of the day, the most important things that you need to be tracking our conversions on your website, what our conversions, what conversions are? Really anything you want them to be the most obvious one. Is they go to your contact form? They fill out the form and they hit submit. You can set up google analytics to track that as a goal and therefore a conversion, and then you can see hey.

Somebody did a search on Google for this keyword. They came to the site that went to X, amount of pages, and then they filled out that web form, and that gives you insight into going wow. Okay, if that’s converting them, we need to do more content on that. If you’re doing a paid advertising campaign same exact thing, if there’s a referral site, so let’s say it’s basically any site: that’s not a search engine, let’s say Yelp Facebook! You know any any any type of website.

That’s out there, that’s not or Bing or Yahoo. Sending you traffic and that stuff’s converting – and you should reach out to that website and figure out how you can be better positioned on there, so you can get even more business out of it. Maybe you need to find out the five websites that are similar, that site and make sure you’re on them and you’re set up correctly, because something on that site is triggering people to come to your site and then become your customers.

So that’s that’s. Google analytics in a very brief nutshell, as I said there is a limitless amount of things that you can do on analytics, it’s tracking a ton of stuff. I recommend, if you really want to learn this stuff, you know obviously go sign up. Get a google analytics account going, you know, set it up on your website. There’s a ton of books, the big one that I like is from a google or name Avinash.

Is she I’ll even put some information over here? You know what books to get, but he walks you through what are important to look at how to create reports that you can give executives that have actionable data. You really want to be getting on this, like I said if your business owner and you’re not doing Google Analytics you’re flying blind right now, all that money, you’re spending on aunt being online is worthless because you’re not taking any action as far as what’s happening.

It’s a living, breathing organism, traffic changes with the seasons, so you need to be ready for these changes and get content ready and then be able to track what content was actually effective in making you money. So you can spend more time enough it on that. My emails right there comments are down below. Let me know what you think: what did I miss? I’r sure it was a ton, but you know that’s where that’s where we got ta start.

This is Friday. So congratulations until next time, rock on Oh