What’s that, On average YouTube has over 1 billion mobile views a day and on top of that 300 hours worth of article Uploaded in a minute That is incredible, sounds Like a ton of competition, but you can break through, But let’s talk about why Youtube is so important, starting with why we should use YouTube.
Video content is effective, I mean I’m sure you’ve been on Facebook or Instagram or Twitter Whatever you use you’re scrolling along You’re on YouTube right now On YouTube and you’ve caught a article and you get lost in it right. You spend two three 15. 20 Hours, whatever you’re doing The rabbit hole And you’re reading that content, So you already know article is effective, So what’s also cool about YouTube, it helps you build a community And think about it when it Comes to marketing your brand! If you get a large group behind you, that’s sustainable for more success.
Growing, more word-of-mouth! Growing, your business And another thing to keep In mind about YouTube, they are really all about the Subscribe that is key to growing your community, so, while you’re at it go ahead and subscribe to our blog By publishing quality articles really interacting with your followers, it’s really going to foster that community that you were Talking about and make them eager to Wan na share your articles with people that they know And having a loyal audience provides unlimited opportunities to grow and market your products And Emma you talked about mobile in the very beginning.
With that incredible stat YouTube is mobile-friendly. So all those articles look great on mobile And, if you’re not producing Content for that platform, you’re alienating a large population, So I know you’re Asking yourself at home: how do you make money on YouTube? Have you ever heard of the Youtube Partner Program Back in January of 2018 They changed their policy and the policy was all about how you actually can Earn revenue on YouTube Yeah and it’s important to note that you actually have to apply to be a part of this Program and be accepted, So not only is there An application for this, but there’s also a minimum with who is eligible for this as well.
So let’s go through that, Starting with ensuring that you follow the program’s guidelines that you live in a certain country and your blog has over 4,000 public read hours in the last 12 months Also have more than 1,000 subscribers and make sure your account Is linked to Google AdSense, So let’s talk about AdSense and how you can actually Earn money with it So YouTube is a subsidiary of Google and AdSense is a product of Google? That’s how it allows you To make money on YouTube, So these are the ads That pop up on your article, It’s estimated that creators can make anywhere from $ 3 to $ 10 per 1,000 viewer engagements So with some simple math.
If you have 10,000 views on your articles, you can make at least $ 300, Okay, so Nealey. What About YouTube Premium, Because they’re not being shown ads, so if they’re not being shown ads, how is anyone making money Yeah that makes sense? So YouTube actually gives a percentage to those creators based on things like read: Time and viewer engagement, So I would add the Channel Membership feature – and this is a great way to Offer incentives and rewards for people who are tuning In to your blog or becoming a monthly Viewer or subscriber Yeah, it’s just like Patreon.
Basically, So you can also sell products. From your Merchandise Shelf, So if you live in one of The approved countries and have over 10,000 subscribers you can show up to 12 products from your Teespring merch page. Also, I’d recommend enabling The Super Chat function,’cause. What it allows users to do is have their actual Comments pinned to the top, which is pretty cool, Yeah, it’s just like Twitch.
You can also produce sponsored articles Now. What this is is Another brand or company paying you to promote Them on your own article, much like a micro-celebrity Yeah totally and be sure To follow the FTC guidelines and think about your Audience keep them in mind. You don’t wan na just go promotion, crazy,,’cause! Then, if you’re just constantly promoting your content, you’re going to maybe lose That engagement with them So keep them in mind.
They’re Following you for a reason, stick with that, what is it? That they would wan na see What a lot of other Youtubers are doing now on top of all this or, if they don’t even Meet those requirements to join the program, for example, is they’ll, sell their own stuff, They may link off to their own, say, Etsy store or WordPress site or whatever they’re selling Their eCommerce items on and then just promote those So Emma.
If you had your Own YouTube, blog and you were going to sell Something what would that be Jokes, You’re, not getting any money, ( laughs, )! Well, I’m thinking about when you sell on YouTube. I have, for example, a lot of cool vintage pieces, but do you do that on YouTube? Would I showcase the Vintage pieces that I have in a YouTube article and sell it Well for a lot of people, you’re directing them.
Off to another source, Now some people will do That for affiliate marketing – maybe they have affiliates with Amazon and they say “ Cool. Here’s All the equipment I used to create this article,” and link off. Oh, that makes sense. Okay, Or here’s some cool swag of my shirt with my face on it, whatever that looks like For sale, You can use those other revenue, Streams to get that money, So speaking of making money on YouTube, I know I like to think about.
How to make more money so we’re going to talk about Branding marketing and SEO to help you make more money on YouTube Yeah, so getting into Those programs are nice, but you really wan na create a sustainable income and Revenue streams right So let’s talk through a Couple ways to do that: Let’s do it So first off you wan na think about how can you build an engaged following build your audience right And a lot of times I think of first, what’s going to make them unsubscribe just to keep in mind, don’t do That, but also how frequent you should post, I give the same advice with social media.
If you’re only posting Once every three months I’m going to unfollow you There’s nothing there. You got ta, give me something of value. You got ta, keep me tuned in And so think about the frequency and what you’re putting out there when it comes to building your audience, You will also wan na optimize. Your article and your blog, So this is everything From the logo you use that header, you use that trailer, that 30 60 basically ad spot to promote you and your business.
When someone comes to your blog, the titles, you use It’s going to take a lot of research, but it’s definitely worth it because these first impressions last Yeah and it’s so meticulous right. I mean think about how Much time we’ve spent just on the thumbnails, with our articles Too long, Too long I’d also encourage you to think about how to market your brand and your article off of YouTube so cross-promote.
One thing we do is we Take the YouTube articles and we cross-promote them Over to Facebook or Instagram Yeah, we’ll maybe get A condensed version since Instagram takes a minute and says link in the bio Right change the link Links off back to YouTube where they can see the entire article and, if they’re, not a Subscriber they can subscribe, But we would recommend not to put all your eggs in one basket.
So don’t make YouTube your only thing. Remember: MySpace and Vine They’re gone. What happens if YouTube is gone? It’s not likely, but it’s really good to Diversify your attention on all these different Platforms just in case So while these tips Have definitely taught you how to be successful on YouTube. I got ta be honest with you. We have only scratched the surface so be sure to subscribe. To take a deeper dive on YouTube and other platforms, That’s a wrap Like this article.
Add your comments below This. Is The Journey We’ll see you next time,
” All right, so today, We have a special guest Alycia from Sucuri. Thank you so much for coming on today. Yeah thanks, I’m happy to be here Awesome, so we’re Talking about what is a CMS and which one should you Use for your website, Can you tell us a little Bit about what a CMS is So CMS stands for. Content management system and it’s basically an easier way to put pages, live on your Website or blog post manage your image media Library all that kinda stuff Awesome and now, let’s Go over the top three CMSs, I’m going to be a little bit! Biased in this episode, That’s my disclaimer right there, I’m going to start with WordPress WordPress is the most popular Content management system out there today powers Over 1/3 of the internet, It has tons of plug-ins tons of options and it’s pretty resourceful And probably my favorite Reason for why I use WordPress is the community behind it.
They’re such a large community that that just all comes Together, there’s meetups, there’s wordcamps and everyone just helps each other out For sure, and I mean with 40,000 plugins almost like you, have no end to the kind of functionality you can add to your CMS Absolutely. So what are some other CMSs that we can possibly use For sure, yeah,,’cause everybody’s heard of WordPress, so Yeah Drupal is another very popular one.
It’s been described to me as Kinda, like a Swiss cheese, you need to be a bit more Technical to use Drupal, but it does have a lot Of different features compared to WordPress, it has A different user experience and ultimately it’s been Used for a lot of things like government websites, And that kinda thing because of its ability to be a little more secure in some areas: yeah Yeah and it’s definitely One not for like the smaller business type sites as Enterprise or large Corporation type sites right, Yeah, yeah for sure Yeah Joomla – is another really Popular one as well, It’s got a really good.
Community – and it’s got, I think, the second highest Market share after WordPress, Although WordPress is Like 30 % – and I think, like It’s, a giant Joomla’s like 6 %, so just A little bit of a gap there between the top two but Joomla’s, also a really awesome CMS to use You wan na make sure that you’re using the most latest version. If possible, There are two active versions: Available that you can use Yeah, you definitely wan na stay on the most recent branch.
Of any CMS, if possible, Yeah that’s just a best practice there. All right. Let’s talk! About really figuring out, which one should you use right Like what are some of the first Steps we wan na think about. Definitely you wan na Make sure that you know what your requirements Are for your website, So how does it need to Be for your users to use! How are you going to go about? Actually creating posts and what are the processes that you’re going to use as part of that And then once you have all that you can kinda look at each CMS and see what are the extensions and Themes that are available And see if they’ll match the Requirements that you have for your website, That makes sense and It all comes down to figuring out what’s right for you Like, I will stand by WordPress all day, but WordPress may not be Right for your situations, Figuring out those requirements, With those applications are super important, Yeah and usually a Lot of the CMS websites have a great community Because they are open-source, So tell us a little about open-source Yeah for sure.
So all Those top three CMSs they’re open-source they’re, also free, which is very important, Open-source, basically Means that the source code used to build WordPress Or Drupal or Joomal, it’s all open and available, and anybody can contribute to it as well Right on So that just means it’s Constantly being improved by the community and the Community’s also checking to make sure that, what’s Being added is secure All right, so we want our Website to look good right, So is that something to think About when we’re choosing what platform we use and how easy it is to create those sites Totally so different themes will have different attributes like They may have a sidebar on the left or the right, Or they may be all one column in a never-ending scrolling website.
Different themes will Allow you to accomplish, maybe what you need by Having custom backgrounds or custom menus, so you Wan na look at the options for your theme and you also don’t wan na discount like premium themes, A lot of premium themes out, there will add extra functionality, So you’re, essentially Paying for the theme, even though the CMS is free, That’s an awesome option. There’s premium plug-ins as well, Depending on what you Need the default themes that come with it are Sometimes a little restrictive, so you wan na take a look at What the default themes are: Try some different free themes and see what the options are to get your site to look.
The way you want it to Yeah and what was kind Of controversial at first in WordPress and 5.0 remember Gutenberg, Oh yeah, Gutenberg is essentially The new WordPress editor, The whole point is to kinda mirror the printing press of just Blocks and everything else, Yeah, what you see is what you get So as you’re typing — Whizzy, wig, Yeah whizzy wig, Thank you So as you’re typing Yeah, you see exactly what you would see on the website, So that comes default by WordPress.
It has made the experience. Especially for first-time users easier to create, Then there are page Builders like Elementor or Beaver Builder or WPBakery Builder, that makes that user-experience A little bit easier, If you’re going on the WordPress realm and really want something: That’s pretty customizable, you don’t have to be a Web developer or guru to build that website For sure CMSs are having to Make things a little easier, You know, there’s a lot of Different places out there that are creating website builders that are super easy for people to use, and so it’s helpful for These open-source CMSs to make the user-experience a little easier All right.
So another thing we probably have to think about. Is the hosting requirements We’re going to need for our applications? Talk us through a little Bit of what that looks like For sure, so most of These are running on PHP, so you want the most Updated version of PHP, especially if you want The latest features and to make sure that you’re Getting those security updates? Yes, So that’s really important.
A lot of hosting companies will offer one-click Install for most of these major CMS applications, Some hosting companies Especially when I first started creating websites – and I Was on a super budget, but also a very secure host, it took me a long time. It took me like three days to install WordPress and they have a famous 5-minute install You wan na look and see, and maybe talk to your hosting company.
About what the options are for getting this CMS Installed on your server Right,,’cause, taking three Days to get a website going just the beginning is not Something you wan na do There’s a lot of places out there that will do managed hosting Especially with WordPress There’s managed WordPress that has just already automatically installed some extra security features And then what most people End up going with is like a cPanel type Hosting Since it does have that one-click install with Installatron or Softaculous, Whatever they’re, using Totally Couple of clicks of a button and then it’s there, You can start building and Designing, however, you want All right, so the real Reason I brought you on to this.
Episode is really talking about security with CMSs They’re open-source. You Constantly have to update them, so there’s lots of things. That we need to really think about to make sure Our stuff’s protected Totally well with It being open-source not only are all the good People contributing code, but all the bad people can Also, look at that code as well and find vulnerabilities. So that’s something that a lot of people are concerned about.
Especially with WordPress being so popular, it is a large target. The CMS itself is actually quite secure because there’s a great Community checking things out. You wan na make sure that you’re Not installing more plug-ins than you need Trying to make sure that you’re keeping everything up to date. If you have a managed solution, They’ll, do it for you, Which is awesome. Yup, You wan na make sure That you have something some kind of security plug-in That’s monitoring your site, letting you know if there is A problem that they detect There are some that can also Add features for protection like adding Two-Factor Authentication, which is a second password on your phone that you need to enter in Order to get into your website There’s all kinds of Cool security, plug-ins security utilities that You can use with your CMS Yeah, I know with WordPress the top security plug-ins That come to mind, of course, Sucuri has This security plug-in, but there’s also Wordfence And then with having an SSL on your site, super important just to Encrypt that password,’cause, you have to login The beauty with CMSs that You can access them anywhere right, Yup, So you wan na make sure that wherever you’re accessing’em Your password isn’t being sniffed out by someone in the middle Yeah.
You wan na, be careful. You don’t wan na. Maybe do It in like an airport or coffee shop, Wi-Fi Unless you’re using a VPN.’Cause, if you are sitting There on public, Wi-Fi and there’s a hacker sitting next to you, they could sniff your password As you’re typing it in And then the next thing you know, there’s a bunch of spam pages on your site that you need to deal with. So what about firewall? I’ve heard that it should be important.
Should be added to the site, What’s the validity with that? Definitely one of the nice things about a website firewall Is that it will virtually patch your CMS? So if There is a security issue, essentially the firewall’s Taking care of that, It surrounds your website. And if somebody’s trying to exploit a vulnerable Plug-In on your site, the firewall will catch. That attempt and block it They’ll see a blocking page.
Meanwhile, all of your legitimate Visitors are being sped-up because of the global Network of the firewall and content delivery network, So we’ve figured out what Cms we’re wanting to use We’ve got it installed, how Do we go about documentation, learning the program itself? There are some awesome Resources out there, You talked about WordPress WPBeginner has some awesome? Training guides and tutorials There’s an awesome community.
For all of these CMSs, with very active, like support forums, That’s a great way to go about it And then, obviously, if you have a developer, Or something like that, that’s helping you get some customization. They can usually help you. You wan na make sure that You’re documenting everything as part of your website as well, so It’s just going to help you Later on down the line, if you know you have a List of all the users, all the plug-ins and that kind of stuff and you’re keeping that up-to-date Yeah, especially if you Have people on your team that needs to access the site, Giving them documentation on What they should be accessing, what they shouldn’t be, because sometimes the wrong click can Make just chaos happen Totally and good user passwords making sure that you’ve Got the right role levels assigned to your users? Whether they’re just an editor or author or contributor Right Those roles are usually built into the CMS to allow you to make Sure they can only access what they should be allowed to access.
You only wan na grant admin privileges to somebody for as long as they need it, and that kind of thing Now, with this website, I know many of the entrepreneurs or even solopreneurs out there with their stuff, has Many hats to wear right, Sometimes maintaining it, isn’t always something that they have time for Yeah. It may not be top of mind Right. What should we be? Doing with those updates Yeah, definitely I would say that it’s very important to make sure that you always retain Access to your property, your web property, So I’ve seen cases where a developer will leave a client and Leave with the passwords and then you can’t get Into your hosting account, or you can’t into WordPress, It’s not ideal, so make sure you always have access to those things And make sure that you’re just practicing safe security practices.
Throughout all of it Right on and with WordPress and Joomla everything else, we Talked about it earlier, make sure you’re at least going in there every now and then to update It to the next latest version: It’s not only for performance, but it is for security Yeah for sure I mean with some CMSs there might be different branches that are still being actively developed So having a firewall That can virtually patch and make sure if there Are any vulnerabilities you have a little bit of an extra window.
‘Cause whenever there’s a Security update released, the hackers are looking going. “: Okay, here’s the old file; “, here’s the new file; oh look: “! There’s the security flaw!”, So it can be –. Then send all our bots out Totally it can a matter of minutes hours after a security patch is released before there’s active attacks in the wild So definitely update your Sites as soon as possible, Auto-updates are amazing, WordPress has auto-updates on most hosts, Yeah and or you can hire developers like most designers or Developers will have like a website care plan, so you Can them just do it for you, If you’re using WordPress, Godaddy ProSites or ManageWP has the one-click updates.
So you can update all your Plug-Ins and your themes, You even have a safe update option. So what it does is It’ll update your site, take a snapshot of before and after and make sure they’re all the same. And if there’s an issue It’ll retract, back to it It’s a free option for you Yeah, that’s perfect! You hit on a good point, It’s not a set it and forget. It thing with a website: You need to make sure that You’re maintaining it And that it’s part of your business, it’s how your business looks.
So you should definitely Make sure that you have some kind of plan for keeping It up-to-date and maintained All right. The last point that we should really talk about is really your time and investment with the CMS of your choice. Talk us through a little Bit of that about that For sure we’ll you Wan na go in and realize that it’s going to take you Time to setup all the pages that you want Right: It may take you time to find the right plug-ins, so you wan na kinda think through whether You want to hire somebody or get some help with that To find the functionality and the look and feel that you’re after Definitely budget when It comes to free CMSs.
Well, you don’t have to pay for the CMS. So that’s helpful Right! But it’s customization and security and all Those things that you definitely wan na consider as part of the whole package of having a website On-going costs for domain WHOIS privacy, SSL certificates, Right firewall, All that kind of stuff, All that good things Totally yeah, there’s A lot of accessories that go on with having a website, So you wan na figure like I said at the beginning what those requirements are And then make sure you have a plan for how you’re going to budget and the timelines around When you wan na launch Perfect and with Drupal And Joomla they are, they do have that smaller market share, So there’s really specific requirements of when you wan na use those applications.
Those developers that you hire for Drupal or Joomla might cost more than a WordPress designer as well For sure yeah, and you wan na make sure that you’re really looking at the work that the developer has done and make sure that it Matches what you’re, after There’s lots of great Websites out there that you know can tell you more About how to pick a developer depending on what you’re after Well? Thank you so much for Coming out on the show today and helping us figuring Out what a CMS is why we should use one You’ve been awesome Thanks my pleasure.
Well, if you liked this article go ahead and smash that, like button, add a comment below on Something that you’ve learned and subscribe to this blog and ring that bell, if you’d like to see these episodes first, This is “ The Journey.,” we’ll see you next time.
I own a social media marketing agency and I also have my own personal brands on Instagram and YouTube where I, basically, you know, document the journey of building up that agency to seven figures, and I also show you guys. You know how to start your own social media marketing agency, breakout at 9:00 to 5:00 and basically live a laptop lifestyle, live a life of freedom and live life on your own terms – and I just got this question from Sam and he was basically struggling with creating Engaging content mainly for his ad, so not necessarily content, for you know Facebook and social media etc, but mainly for the ads.
So what he basically asked me know what kind of tools could he use to increase the engagements and the click-through rate? Etcetera is ads in the previous article. I already showed you guys a few examples of interrupts, which basically means you get people to stop from mindlessly scrolling on the phones or on Instagram or Facebook, and get them to actually look at your ad properly and by using the pan interrupt features.
You can basically get people to stop in their tracks and you know increase the click-through rates because people click on your ads, try and figure out. You know what is actually going on. So if you have a chapter that article make sure you do, I highly recommend you read it and in this article I’m basically going to rant about tools, and you know just give you a few little tips and tricks on how to basically increase that engagement rates.
On your ads, so first things first in terms of how to create the ads. You know a lot of people think that they need Photoshop Lightroom and they need to have mad editing, skills stuff like that guys lately, for I I can you know I always work with Photoshop. I do also always way with Lightroom, but 99 % of the time unless I’m crane and is from story article ads, I just use, come back, let’s be for everything.
Why? Because it’s so so easy to use everything I can do in Photoshop. I can make sure to in camera as well. It’s it’s just great to work with so camera comm free websites. For those of you that I’ve already got a lot of experience with camera just bear with me. I will get into like fair the tools later on, and so basically you can create design. You’ve got all kind of examples here. Animated social media is a new feature.
I have actually not clicked on that. Just yet so you’ll see what happens and what. Basically, these are all like in the right format, so the example is going to YouTube thumbnail. It’s 1280 by 720 nowadays is actually 19 80 bytes 10 1920 by 1080. But you know I shouldn’t say here: they’ve all got the right dimensions and formats, so I click on a design. You’ve got all kinds of templates here on the left that you can choose from and also you know, you’ve got elements and stuff like that, but you can create yourself and then you can also upload your own images here.
So we click on elements. You’ve got a back set all the shapes. Where are the templates? There we go templates. So what is actually the rav go? Show ya the animations, I should say living a koala for life. This all changes up, so yeah canva is definitely a great tool to use. You can create really nice-looking advertisements with it, and so in terms of this images, for example, I should see the text is quite big and and one thing that a lot of people go wrong with when Crane ad.
So let me just quickly go onto one that isn’t a kind of animation. So how does it go back? Oh here we go back to home. Internets is a little bit slow today, guys. Apologies for that, and so let’s say we’re creating a Facebook post or a Facebook ads for that matter. To do to do the internet, slow, okay, I’m not going to spend too much time! Y’All, let’s go to the yard so on, because the text is big and okay.
So, let’s just say, hypothetically speaking guys my design click on download he votes or the choice. In what format you want it lets you do jpg, it’s nice and small, preparing your design. That’s fine, so basically we can now do is okay, it saves us title design. What we can all do is go to text overlay tool, which is a Facebook tool and make a BCC how much of the text I centers of the image and contains text.
If it’s more than twenty percent, so more than 20 percent of the image or the text is covered more than 20 percent of the image, then Facebook will limit the amount of reach that the text or the the image gets. Why just cause Facebook? This from wanting to spam so face will just once basically the the creative of the ads to be as much image as possible. So this is the text overlay tool. You click on upload, go to downloads and mobile record on title design.
There is okay and then just oh, I already click on upload. I should see image and text is low. Your ads reach might be slightly lower. You may reach fewer people because there’s too much text in the image Facebook Affairs add images with little or no text. Consider changing your image before placing your order, so I can see here so the text image. Okay, is your as well for normally what we just had is text image was low and obviously you know edit text.
If your ad is just completely text on the image, it will say image, text height and then Facebook might even just disapprove your ads. Okay, precise, there’s a little quick tool to use when creating the ads and then in terms of actually how to find images. In terms of the ads, another great way to find images is through Google, and no, not the Google images actually find the specific ads for your.
You know whatever it is you’re doing ads, for so say, for example, you have a cinema as a client. Let’s say you know it’s a cinema in London, so you can type in symbol on them. I have no idea what the cinemas are. Call them on the rich mix, no Odeon, I think that’s, I think, that’s indeed, okay, anyway, so, okay, so let’s just do audio. Might be easier, audio launch, I should say: Google comes up with all the different audience in London and I base what you can do is you can find images in Google of you know the different cinemas in lumen and you can use those for your ads.
So let’s say we click on Odeon Leicester Square. I can see here at the bottom. We’ve got images that people have taken and uploaded to Google and of the Odeon in Leicester Square. We can use these images for it’s not only few little things that you need to take into consideration with ads its ads with people always outperform as without people in you know, in terms of images like this. Obviously, you know if you’ve got graphics, it’s a little different, but images with people perform better.
With that said, images with people they you know from face in the camera, we’re better than people. You know images of just random people with the backs towards the camera and them images with a smile to the patient. Its person is smiling towards the camera. Those images are the best. That’s why I love the influencer images when they eat. No, that’s Italy. In whatever case, like that influence of the camera you know smile and in the cake at the same time, because images like that we’re best, which brings me to my next tip.
Let’s say you are working on some and that is relatively mainstream. You know yeah, let’s go with Starbucks, for example, go onto Instagram find influencers to have nice-looking images with you know with that make or brands you know on the on the image. Why? Because you know, there’s a reason why there are influencers who might have got a big following is because they take. You know, aesthetically, pleasing images as well.
Okay, so you can use those image. You know for your ads and you know if they didn’t want you to use the ads and you should not put on a scum in the first place. Yes, officially, you should ask for permission, but in my case I would rather ask for forgiveness rather than permission. You know just cause speed, trumps everything I’d rather move fast, get it done where apologize later, then you know, wait ages for permission when you’re equal to be making a profit with the ads for your clients.
Okay, so that is a quick little tip, so yeah make sure you have front facing people, people walking happy on images and then also use the pan interrupts from the previous article. So long story short the border to say who I’m the arrow. If you wan na know more about that, make sure to check out that previous article, but you know, add those two not often or not, all at once, but add no sprinkle. The pattern interrupts over your creatives and you know just read your click-through rates go up and then, in terms of in this case the cinema, wife, children cinema is because some has got a theater as a client.
So if there’s a cinema, but that’s my chain of thoughts and but you can also go with like long queues in front of the cinema and then you can also add like the circle around – that can also create a pattern. Interrupt at is relevance because long queue from the cinema means it’s busy, which means you know, social proof, etc. Okay, so those are basically like my tips and tricks in terms of the images.
I don’t really necessarily use tools. The text overlay tool is one bullying that guys, I mainly just use canva and then, in terms of the headlines, I always make sure that I add a pleasure and a pain. So, for example, in terms after the cinema, we can have something like how to read movies without, I don’t know screaming kids. In the background you know, and so like that’s what the pleasure is to read all movies paying about the screaming kids.
In the background, again put a bit more thought into it, that was just you know me off top of my head and then, if you want any type of inspiration for your headlines or just for your eyes and just go to the Facebook ad library – and that Is basically nowadays because the gdpr and mark constantly in the news Mark Zuckerberg Facebook now have to add lively way and see what other people are know, what all there and ads are being borne by other people, so we can type in odeon.
No idea of all you guys actually got ads, and this is usually you looking now. Let’s say: you’re come look, don’t you just love the Internet’s wince like it is a face with a problem. I know, but slow internet just grinds my gears. It’s settle! Okay. So this movement, let’s say spaces, there’s two ways to get to the Facebook ads library. The first way is obvious: go to facebook.Com, slash a slash. Sorry, another way is by going on to Facebook itself and then going through the page.
So this is the page audience cinemas when you can go on to the right hand, side page from Sam’s. Be transparency. Like you see, this page is currently run ads, so you go to the ads library and bitch. That’s the same place. You’ll end up. If you’ve done it through here, so I see what they’re doing there are no ads that match your search criteria. That is correct because we are filtering in the Netherlands and we basically want to see all the countries they are learning.
So we change the URL string from NL to a ll which stands for. Oh, so all the countries, let’s see what comes up okay, frozen, zoo article, remember on Facebook Instagram the audience in that way, we should be like all the other networks that connected the Facebook, not messily on Facebook itself and on the messenger Jumanji it looks like and Might be stories hundreds unsure, but you see a lot of articles and this is a good one.
Why? Because it’s got a pace and no front facing camera off your face: that’s Matt, Damon and but yeah. If you know it’s facing the camera and obviously a person stands out more than just this anyway and then a front facing camera as well. It’s a article so yeah, that’s quite a good ad. That’s a good ad pattern interrupt and sort of, because you know he’s doing some in his jacket and if your ad is like a small little sail around the school or you know on his jacket.
That would have been even better. But your dealer know, as I can use as inspiration – well the top loop over here. Obviously it is in line with their Brandon and but yeah. They look quite good. The bass bass, what you can use to find inspiration for your ads as well as your headlines. Okay terms of the headlines, they could use a lot of ways. This is calling or frozen funds book to see frozen. We given okay, that’s quite cool headline.
Don’t miss us at the conclusion to the Skywalker saga book your ticket now look. We could that could have. No, don’t a bit away. Emojis also work really well with your headlines, but yeah. That’s basically a guys. That is how you know you can create engaging, add some craters for your ads. The tools are combat text overlay to Facebook, ads library and then just use Google to find the images if your client doesn’t provide you with any type of contents.
Okay, so hope you got some how’s this and hope you enjoyed this article. If you did make sure to leave a thumbs up and comment down below what I’d like to see for my blog next subscribe to blog for more and I’ll, see you guys in the next one
By my friend Darlene from GoDaddy’s “ How To” And we wan na talk with you today about adding delivery service. Options to your business – That’s right Emma! I know that I’m doing my part to stay home during the COVID-19 crisis, as are many others that Don’t have essential jobs and using services like Uber Eats DoorDash and Grubhub are great ways to Still get food delivered right to my door from my favorite restaurants Yeah.
So let’s talk About delivery service, Each of these companies has Their own business models, so you research to determine which option works best for you. Some things to consider are One costs for you and your customers, Two delivery areas So like how far do they Deliver from your location And thirdly, how user friendly is the app or the website for you and your customer. Another thing you can do is Check out other restaurants in your area and see what they’re, using.
If you determine that everyone’s Using a specific service that means that there may be More drivers in your area – Oh and another thing to Point out is that I’ve seen that a lot of these companies are offering different promotions right now to encourage customers. To use their services, I know that I’ve taken Advantage of them for sure Me, too Darlene Once you decide which Company you wan na use you’ll work with them.
To get things set up And when your menu displays On their website or app, you can add links on your Website right, Darlene, That’s right! Emma! Let me show you how to do that. We’re going to start on Website Builder. There are a couple of Different ways to show that you’re now offering delivery, You can add the information To the header of your site, or even call it out in A promotional banner To update the header, all you Need to do is click the text you want to update and make the change.
I’r going to change my text to Say “ Now offering delivery.” When you click on the header, it opens that section Over here on the right, so you can make any other Changes to the image accent, color or alignment We’re going to leave ours, as is Now, let’s update our Call-To-Action button, We’ll click the button In our preview window and make the changes in The pane on the right We’re going to put Order Now on our button.
Now we’re going to link to the website URL of the delivery service. Where our menu displays, I’m going to paste in my Url and then click Done Now when people click a button, they’ll jump over to the Delivery company website with your restaurant displaying so they can place their order. If you want to add a promotional banner, you can do this by going to The Promotional Banner option in the Header section, which Is where we currently are In this section flip the Toggle to Show promotion Add to your custom Message We’re going to say “ Now offering delivery through Uber Eats.
”. Now we wan na add the link To the external website, URL Click, the toggle and paste in the link. Now click Done: Let’s go preview, our site. We can see our header and promotional banner front and center And they’re both advertising that we’re using a delivery service and both linked to that site. Don’t forget to publish If you like, what you see, Thank you Darlene as Always you do such a great job of showing us how to do these things.
I hope that more and more Restaurants, take advantage of delivery services during these times when we’re all at home, And I know that I love Seeing new restaurants pop-up here in San Diego, because I love to support small businesses, I hear ya Emma and I feel the same way I’m keeping my fingers crossed that my favorite local restaurant Adds their delivery soon. So, thanks for joining me today, Stay safe.
Alright guys this is the Jade insider today We’re making some coffee all you need to make bulletproof coffee’kay better than regular coffee gives you energy without being jittery so for everyone, who’s on this, like entrepreneurial journey Or you’re, doing like a lot of long focus work.
This is really yummy and really good. So all you need is some milk. I use half-and-half organic, but you can use plant-based milk And you need some of this. This is the brain. Octane oil says “ rocket fuel for the brain and the body”. But for me It’s just more like ( HELP ), then you need some beans. I use this ( bleep ), but you can also use the actual bulletproof brand yeah. My mom really likes this, but she’s Been drinking this for a while, but I think it tastes like s.
* * t yeah, I’m really picky, so I like through them It’s by Stumptown, Okay, two handfuls of beans, I’m going to grind it up and I forgot, if I told you guys my day, but it’s been pretty great. So I had a phone call and I’ve been really just invested in this like music industry thing, So I thought I’d share it with you guys some value I found and drink some coffee, one of my family’s client, I’m using four ice cubes guys.
If you make this recipe at home, please tag me: I want to see So try one teaspoon at a time too. Much of this can upset your stomach. What ( HELP ) Guys? Don’t let coffee ruin your teeth, so the oil lays on top. If you can see that, oh my god, it’s like everywhere And then your’re going to take the half and a half – and I add it to the Top ( sung ) – Oh there’s a seal. Okay, then you add the milk on top.
I usually add it to the rest of the drink. Noooooooo We’re going to try it. Oh this is so good. Okay, mmm ten out of ten Love, it I’m a chef Yeah. I really do like this uh Brain octane stuff, so my hands are oily, but I think we should talk about artist marketing now, mm-hmm tastes, so good, It’s so good. It looks like this. I wanted to talk about just this common question. I got so. First of all, you guys are super super sweet.
All the comments I get are is so nice and you guys are actually super engaging So like thank you for reading SONG PLAYS ( Shout Out to the comment winner, ) Comment on this post to be featured in the next episoooode ) SONG ENDS. I really appreciate you guys, so if you haven’t already make sure you like this article, because I just made a mess for you guys um and subscribe to this blog for more I post every single day.
So, let’s just get into the first thing. The question I got was like “. I was wondering What do you think about influencer marketing, especially for musicians?”? The artists are in a huge place right now, There’s a huge just like opportunity there, And I really do believe this is like one of my main next focus is like I’m already managing a few Artists marketing strategies. So I guess this is just an industry.
I wan na dive into so good question. I’ve took a few courses, and one of them is from a music management company in Netherlands, and one of the CEOs was like basically create a fan. Funnel Fan funnel is just a cone and there’s four levels to it. So the top of the stage is the awareness. Third stage is the Follower, then you have fans and then you have superfans. So all of this funnel, like thing I’m going to say, works for marketing, but especially for musicians that, when you’re trying to create a fan base, so The superfans are people that buy every single thing.
You put out that buy your Mixtape that buy your concert ticket. That buy your merch most of them They’re, like two percent of your entire following, don’t be unrealistic. It’s going to be hard to convert everyone, but what I’ve learned is. If you keep that mentality – And you spread your content over multiple platforms, You can create a really engaged super fan. Community Um. So if say, SoundCloud, artists, okay, one of the questions It was like “ is using a bigger blog, a good way to get fans?”.
So I think getting like okay, for example, getting SoundCloud repost it or like SoundCloud reposts And, like other blogs, featuring your work is a great way for the awarness level. But there’s no way in heck. Are you going to convert all those to people that listen to your your actual music? Okay, There’s going to be a lot of work that, on your end, to get those people to the end of the funnel? You want to get Super fans, but just be realistic with yourself.
I think, get a on the awareness level, okay, Get it on soundcloud, repost it or get it on YouTube. Whatever Awareness level works for you, but you know maybe communicate with a big like mass distributing company, but that awareness level needs to also be followed up with the Followers so make people subscribe to your YouTube or Instagram K, Get them engaged, and then your fans, Maybe Get them into your new mailing list or your exclusive For my example: I’m developing apps for personal brands, Maybe get them into your circle And then, finally, you know your superfans need to be like people that are like always in the whole 360 realm, and you Have To be creative with it so I’d say: that’s my position on in regards to like COFFEE BREAK, That’s good, so in regards to influencer marketing, Make sure you have a small fan base, but make sure you think about a super fan base.
I think getting reposted is just only the top of the funnel. You still need to do a lot of work. You still might want to place more ads. You want to do more collaborations. You might want to post daily content to get your followers going. It takes time guys There’s no way just by getting reposted You’re growing a fanbase um one of my friends who’s a it’s like killing it with clown cloud Alijah, with like 16 million streams Right so like he puts in a lot of emphasis on posting.
A lot of work and one of them will gain momentum, And you still have to follow up that work with really good content after because you don’t want to be all one-hit, wonder: Okay, what ever happened to Carly J Repsen? You know that song, like call me, Maybe, was a freaking lit song and now she’s, just like not here so thinking about time always distribute your content over. You know long term time instead of short term and that will make sure you’re in the game for a long time.
Instead of having a one-hit-wonder career as a musician COFFEE BREAK # 2, I really need to get ready so um. I hope you enjoyed straight insider coffee edition, And I hope you guys also make this. It’s really really yummy and really good for you hmm Hold up. If you could do me, a huge Favor give this article a like and hit that subscribe button Turn all my posted on vacations. Now That would mean the wooorld to me and I’d really appreciate it.
[ Música ], I pero no [ Música ] [ Música ] [ Música ] [ Música, ], [, Música, ], [, Música, ], [, Música, ], la mente, [, Música, ], no [, Música, ], o no para ganar, [, Música, ], [, Música, ] mira, [ Risas, ] [ Música ]
My name is kia jay. I am the CEO of taylor beauty’s, so you guys have asked for more entrepreneurship articles, and today I have a special article for you guys. So in today’s article I am going to be giving you all the tea on how to ship your products at a low cost. So we’re all here because we’re a business we’ve been shipping out products, but we’re really confused about how to get those products shipped out at the lowest cost.
The benefits of understanding shipping rates is one. It gives you a huge value to your customer because you’re not charging your customer an arm and a leg for shipping and to really it also helps with customer service, because it also gives you an idea of how long it’s going to take you to get a Product from your office or wherever you ship from to that customers door. So today I’m going to be talking about shipping rates, as well as different shipping options and pretty much transit time.
I use a combination of the United States, Postal Service UPS, FedEx and DHL, depending on where my item is going, but overall today I’m only going to talk about the USPS because for a small business I find that this is the most cost effective way to ship Out of idem, so a lot one of the biggest mistakes that I see a lot of small businesses make. Is they try to get these personalized packages to ship out to a customer and what I mean personalized? Let’s take this, for example, this is the envelope right and one of the things they want.
A cute pink envelope will all of their writing and stuff on it and they want this nice pretty packaging, and I think that is okay, but keep in mind that costs money. Not only does it cost money to you, but you have to also charge your customer. Your customer for that as well, so I like to stay away from branded envelopes. I like some nicely packaged my stuff inside that way. We that way, you’re able to provide a good value to the customer because they’re not overpaying for packaging.
So when it comes to the United States Postal Service, they do offer a lot of different ways to ship items and understand in the different ways that they have to ship items is what’s really going to help you save money on your packaging, so there’s different levels To the United States Postal Service, so the first thing we’re going to start with is first-class mail right, so first-class mail is basically anything that weighs under a pound.
So if you are shipping an item and it weighs under a pound, you never want to ship it Priority Mail 1, because that’s going to make your price hike even more and 2, because you want to give your you want to give the best value to your Customer and really give your customer the best value in their shipping rates. So when it comes to the first-class mail, one thing you have to understand is you: do have to purchase your own packaging for anything that costs under a pound.
So so, if you are a business, the first thing you want to do is kind of figure out. How much is my item going to weigh so understanding? How much your item is going to weigh is really going to help. You understand how you’re going to package this item each and every single time that you ship out item anything that weighs less than a pound one. It’s the envelope is fairly light. It weighs less than an ounce.
So it’s not going to be very heavy. I like to use a scale I’ll leave a link below to the scale that I like to use. You want to always make sure you weigh your items before you ship it out it usually shits for under $ 5, depending on where it’s going and also you also want to make sure when you include that rate, you include a lot of things. Some of the things you want to include is you want to include how much it costs a package so include that in your shipping rate, as well so, for instance, figuring out about how much your envelopes cost and how much other things cost now.
I know a lot of times: people don’t like to use these generic envelopes, but keep in mind. Sometimes when you get the personalized envelopes, they can cost you about a dollar or two, if you’re not buying a whole lot at one time, it can be very expensive. So, keep in mind that you can always save money, finding a supplier that that gives you a very low cost and if you think that this is not great, also think about how you can package that item to make it look good.
I like to package my items to keep it under a pound very nicely and also because I know the envelope is not the best. I do like to personalize packages by adding thank-you notes, and things like that took my customers, this class. Let’s talk about Priority Mail Priority Mail is anything that weighs over a pound and priority milk can get expensive. That’s why I say understanding how much your stuff weighs now, if there’s stuff weighs over a pound, you want to figure out.
You want to go the priority mail route. The thing that I love about Priority Mail is that you can get free shipping supplies from the Postal Service, so you can go online to the United States. Postal Service com go onto that website and actually they can give you all of you can get all of your ship and supplies for free and you can order as much as you want. Unlimited amounts – and that’s what I like so here – are some options of some free items that come through the double United States Postal Service.
You can get some milled to your business or to your home wherever you want to get the mail to so this is a flat rate envelope. The United States Postal Service has a lot of different flat rate envelopes. The thing that I like about the flat rate envelope is that if your item weighs over a pound, it doesn’t matter how much it weighs it’s always going to be a the same price depending on where in the United States its shipping to so.
This is a good asset to use if you are if it could fit in the envelope, but it’s more than a pound, because this is probably one of the lower prices, then, even if it is a pound, they still offer other different options like this, which is Just a regular box that you can ship and then they also have other types of boxes, which is flat rate boxes. So if you’re, you have a lot of stuff but you’re shipping it in the box, you can get yourself flat rate box, so showing you guys an example of shipping, something flat rate versus not shipping it flat rate.
Let’s say I wanted to ship something from Atlanta, Georgia to New York, just using a fake addresses and I’m shipping to the Empire State Building, and so let’s say that package weighs ten pounds now, here’s the difference. If a package weighs ten pounds and you shipping your own box, not provided by the United States Postal Service, it costs you twenty five dollars as opposed to shipping it in a medium flat rate box, and that is thirteen sixty five and it also has flat rate Boxes on their site, like a region, a box which is way cheaper and it’s actually the same size as a medium flat rate box.
So the same item that you could have shipped for twenty five dollars at ten pounds. If you go on their website and order free supplies, this is comparable to a box and it’s eight dollars and 15 cents. So those are the things that I like to do. Another option to help you save money on shipping is, if you are a business that does ship out a large value. My business has grown to the point where I ship out a large volume of stuff.
So the great thing that I love about you States Postal Service. This article is not sponsored. I just I just loved their customer service. So much, but one of the things that I absolutely love is, I have an Account Manager with them. So, basically, what an Account Manager is is somebody who looks over the total amount of items that you’re shipping out and basically what you get to a certain volume there.
You get two different tiers of value. Your prices can go down. So if you are shipping out at a large value, I definitely encourage you to find a manager that can help you really advocate for you. I have a manager that really advocates for me helps me get the best price on my shipping, as well as make sure that I have a pickup every single day at at convenient times. So just keep that. Keep that in mind.
Another thing about Priority Mail is that what Priority Mail um as opposed to first-class, sometimes first-class, will take about five days to ship. So keep that in mind, but snow Priority Mail usually takes up to three days to ship, but also a great thing about the United States. Postal Service is that you have tracking, so you can provide your customers with tracking options so once your business does grow like I said you, you can get an account manager, and not only can you do that with the US Postal Service, but FedEx and FedEx and Ups and DHL all have that option where they will also advocate for you to get the best pricing the thing of the thing about using those companies as opposed to the United States Postal Service is, unfortunately, they do not offer these great shipping boxes.
The United States Postal Service has so many different options for a boxing. That’s why I do like that. So yes, so there are also other services that you can use in addition to having an Account Manager, there’s sites, there’s different sites like Stan’s, comm, ship station and sites, like that, where all of your orders will come into one. It’s called the API it’ll come in two there and then it’ll upload all of your shipments at one time.
So you can kind of print out all your labels at one time. So if you’re a business and you’re you’re, you have like 30, you have like 30 orders a week. I definitely would not recommend using a service like that one because you do have to pay a monthly fee and that might cut into that might cut into the monthly fees. So when I was operating on a very small level with my business, what I would do is I would go into the United States, Postal Service website and I would manually type up each and every each and every label.
I would already know my weights and things like that, and I would print out my labels, one by one PayPal does offer this as well. If you have you have, if your payment method is PayPal, PayPal does also offer where you can print out multiple labels at one time. So just kind of check on your website see what options you have for having labels and if you are a small business, it’s really great to understand your pricing on how much you are going to spend on each thing rather than kind of winging it.
As you go along, I would definitely recommend if you are starting out or if you already start out order, every single or every single free priority mail box that they have going USPS. You can’t go wrong because it’s free and packaged your stuff in the boxes and see which one is going to be the lowest for you to ship and once you the good thing about that, is anything that you don’t need. You can always just go to the post office and leave it there for somebody else who may need it.
So I definitely recommend that when your business starts, operating and business is really booming, then that’s when I recommend to use the third-party websites like stamps.Com substation and things like that, because using those webs using those websites will help, will save you a lot of time. But you know there are fees that come along with that. So make sure your business is ready for something like that.
But, like I said the more you start, shipping out, you can get an account manager to help advocate for you to really make sure you’re getting the best price on shipping as possible. So I hope this article was helpful for you guys. I hope I was able to explain that very well. A few hot guys have any questions. Leave me some questions in the comments below I’ll leave. The link to the scale that I like to use, as well as everything that was mentioned in this article.
So I’ll see you guys in my next entrepreneurship series make sure if you have any requests, you guys leave them down below and thank you so much for reading.
Your website’s files and data must be physically stored on a computer that is connected to the Internet. These large high-powered computers are Called web servers Website hosts are companies that physically house several web servers in one location or what is sometimes referred to as a data center.
In addition to housing, the web servers website hosts provide the software security support and bandwidth that connects your website to the internet. Think of a website hosting company like a shopping center that contains several individual stores. If you want to open a store at the shopping center, you can lease space in it and set up shop Just like a shopping center website. Hosting companies enable you to lease space on their web servers where you can store your website files and make them available for visitors to view on the Internet To accommodate a wide variety of websites and customer needs.
There are a variety of hosting solutions. Hosting solutions are broadly categorized, based on the amount of server space you need for your website files and the monthly amount of bandwidth your site consumes. Bandwidth refers to the amount of data being transferred or the amount of resource usage. Your website requires Consider your shop again…. Suppose you sell only handmade bracelets, you have a small unique product offering, so you don’t need nor want to lease the same amount of space as a big department store.
Instead, you could lease a smaller store in the shopping center. That gives you just enough space for your goods and costs less money. Additionally, because you’re a small shop, you don’t need a lot of extra technology or staff to help you sell your product, like a department store requires Between you and your mobile payment device. You have plenty of bandwidth to take care of your customers and don’t need to buy any extra technology or hire more employees, Make sense Beyond server space and bandwidth.
There are other things to consider when selecting a hosting solution. Your budget ease of use or complexity of solution, the level of flexibility or customization. The solution allows, as well as privacy and security features. Godaddy offers a variety hosting solutions To determine which hosting solution is best for you. Please visit GoDaddy.Com and click Hosting
That’s the Homer anyway yeah artists like the leads and gives condolences if it sounds loud, our sixty underneath in get it’s great. So many other artists making comments.
But what I want to get across in this article is the fact that I do not believe SoundCloud is going to die, and I want to talk about how we should say about this situation so far. We got to think about why people even believe this earlier. This year, SoundCloud actually reported that they lost fifty two million dollars in 2015. It was kind of arming for a company that raised over under ninety million dollars and is ten years old.
They tried to frame it infamous people that don’t bad days or behind them. Until this week, when SoundCloud reported a 40 percent lay off that’s a lot of people, just gone no job now, there’s a more specific rumor that they only have enough money to get them to queue for basically they’re earning more money than they are speaking and are About to run out after rumor and in my mind, there’s two out number one: SoundCloud doesn’t have any money and they’re about to death.
Number two sound flower doesn’t have any money, but killing off forty percent of their staff will position them to be forgiven of their sins and saved by an angel. In other words, investors do understand the value of the assets that SoundCloud pad, which were the most part of the user base of the data, but they don’t want to hop on a sinking ship, so SoundCloud by cutting their employment. Cutting their cost in return increases their probability, even if that’s from like new negative fifty million to these negatives, 1 million even filled a healthier company, which increases investor comedy basically like when Ashley gets hurt in the rest of their career, depends on it.
They in turn around, like Adrian Peterson, came back and had a record-breaking season. Active ACL injury for is they’ll kind of fizzle out and only be a shell of what it used to be kind of like a Derrick Rose situation. These investors need to evaluate that. I strongly believe it is that second situation SoundCloud giving in a healthier position to be bought out or to increase investor confidence, because the value of their access is extremely that valuable.
Yes, yeah things like Apple, music, Spotify and tidal, who have increased the competition in that market, but really they still haven’t kind of touched completely on that court that balance loud has created. There is a little bit of goodwill of it. It’s out loud. Not only has a user base and some sort of revenue coming in also there are a lot more unique compared to the other streaming services, because they have this culture that is developed within this system and what they mean right now in the assembly line is how Artists are getting discovered, and this is so much extra there, which might be hard to argue to investors.
They just want to see their bottom line but, like I said, the data alone is very valuable. If I can say valuable, because I can put the number on it, I don’t know enough of the details, but what I can say if they aren’t required by some investors that allow them to act independently, they might just be acquired by some bigger companies that data Size Esquire than before, but is looking a little bit more bullish on them after they’re available for discount.
Once again, I know those other streaming. Services has created a lot of competition, but they really had it fully stepped over into South our market. Actually, an amazing title: Spotify those are really built: distribution networks that are geared a lot more towards curation for the consumer, we’re SoundCloud census. Birth has been more for being people who are uploading, the sound it’s a DJ, the person who has a podcast, an artist, a producer whatever so again, we’ll SoundCloud, I I don’t think so.
Will it drive and come this stronger than ever? That’s left anything that if you know what to do hit the subscribe button,
Let’s go Hey, I’m Emma your GoDaddy Guide and today, I’m super excited to be joined with my co-host, Justin Nealey, Hey Justin! What’s up What up? How are you, What are we going to talk about today, Starting a service business, Exactly We’re talking about starting Your service business, I’m already dying to Know where do you begin?’Cause there’s a lot of things.
That I’m sure you have to do, but what’s first and foremost, Right and you have to take That first step of really figuring out what you want: You want your business to be Right, You can’t just go. I want to Be a service-based business! Well, what do you want to do If you want it to be something that you’re actually passionate about, because you’re going to Get a lot of the things that you don’t want to do like the admin or just the run-around.
And if it’s not something You’re really passionate about it’s not going to last. I love the passion component To me if you’re doing something that you’re passionate about you’re, going to give it your all your 110 % Right, absolutely You’re going to do the best work Right. It’s your! Why It’s? Why you do what you do Yeah? So what do you need? Where do you start So probably step one just to make sure that you’re productive is to buy a computer If you don’t have one, If you read this on a computer, then just disregard this Move on to step two, but That’s going to be step one.
What about a smartphone, though I feel like I do everything On my smartphone, You can do a lot absolutely, but it’s all about being productive. You can flip to different tabs. Go to different screens. Do a bunch of stuff that You potentially couldn’t do or if you have to go and type everything out on a smartphone. It’s going to take you a lot. Longer than on a computer, It’s good to have both, though That’s a good point.
Okay, so you have a computer got it Then. What’s next, I’m thinking social media, but that’s just’cause. I’r Obsessed with it domain, where do you go from there? So probably the next Step is to figure out what your name is and buy a domain name and get your social media handles. We’ve got a couple of articles. That we talked about really diving into Instagram Twitter and Facebook in the links or descriptions below As soon as you have that Domain then you need a website.
Social media is great, but you can’t always control social media. Do you remember Vine (, laughs, ), Yeah Yeah? It was a super popular platform Right. What happened to Vine Everyone invested all their time and it’s gone So all those followers went with it And with your website, it’s there to help. You generate Leads and you control it and it’s there for as long as you want it, And then you piggyback into social Another thing, I’m so just wrapped up! In the digital world, — Absolutely, But I was at a trade, show recently walking the floor.
Networking and I forgot my business cards And it’s easy to do’cause. I do so much in the digital world Right, But I got by, but I just am curious as a small business owner and the local heroes listening in are business cards still An important thing, Absolutely it’s absolutely relevant. In fact, I got a business card today and it blew my mind. The quality of it Right. Look at that Super cool There’s even a texture with the font It’s something tactile and if you’re on the go, sometimes you may not Remember the domain name or the handle, or things like that, but that business card is just something to really make yourself stand out, Especially if you got a cool one like that.
That’s different It’s a cool one. It helps you out. Did you want it back? I mean I might ( laughter ), We’ll get it later. I didn’t even notice you Put it in your pocket Yeah thanks Some place, you can get business cards. There’s places like Moo.Com, that’s pretty cool, There’s Vista Print They’ve been around forever, We talk about Canva a lot. You can create your own Business card on there They can print it off for you.
What do you use? I use Canva’cause I like to really design every part of it and there’s a couple of templates, but to each their own. Now, when it comes to Getting your actual work done, I imagine you need to have what An office space work space Space in your home, It’s going to vary right. Is that important? It’s somewhat important! It depends on what type Of service you provide, If you don’t ever really Talk to someone face-to-face, you don’t need an office, but if you want to be able To have meetings with people things like that, you don’t have to invest.
In an office space, There are a ton of just co-working spaces popping up all over the country. Some are free, some are Freemiums some are paid, It just depends on what the budget is, but with those co-working spaces. What I love about it is it’s Not only a place to work, but it’s a place to –, Free coffee, There’s, free coffee, too (, laughter, ), There’s coffee and Kick Flips, but it’s a great place to network And you get all these Like-Minded people around you that you can just piggyback ideas off of or find just complimentary businesses That maybe I’m a web designer right And you’re working there and You’re, a graphic designer You start sending me web design leads, I start sending you graphic design leads and your service just builds.
And builds and builds Or work at home Have a little office space. Something that’s just yours, free of distractions. I know I’m like a squirrel. I just get distracted all day, Just I’m working and Then Netflix will pop on and my dog runs by and I get distracted so what I like to do, Is go to a coffee shop and drink coffee, (, laughs, )! I love the working at home, It’s not for everybody, but — Not for everyone.
It is if you like to work in your PJs. That’s how I do my webinars ( laughter, ), Okay! So one more question: for you All right: How do you stay productive doing this? Oh, that’s! Tough! It really depends on the type of service business you provide. There’s not one answer fits all, but I’ll go over. Some of the Things that helps most people First off. You need some Type of productivity suite Most popular out there are Google Suite with all their Google Docs Sheets all that good stuff and then Microsoft Office.
I would almost caution people to have basically get a second number And what I mean by that is not going and getting another phone Right. There’s lots of digital services, where you can basically have Another number on your phone so that way people aren’t Calling you on your mobile line and you’re like is this personal. Is this business And then it gets confusing Separate the two Absolutely and then you Don’t answer like a weirdo like hey, this is Nealey’s Web Design and it’s your mom right.
You want to make it professional, so you have that difference. She’ll be happy to hear That you’re always working and working hard, (, laughs, ), She’s, so proud, (, laughter, ) And just separate your personal Life from your business’cause, otherwise it’s going to Start getting overwhelming, I say the same for social media. If you have a business, go And get a business page, Don’t use your personal page, Yeah Absolutely All right and then let’s Talk about getting paid, You’re a service business right, Oh right, yeah, You want to get paid You’re not doing this — That’s an important part of all this This is not just a hobby, Not just a hobby.
We all got bills, Yeah passion that pays Yes, lots of tools out there If you’re going in person, probably Square or something like that, so you got that little dongle and you can swipe that credit card. Venmo’s, probably my favorite just to read the comments. Personally, that people talk about, but quick and easy way to get paid, otherwise, there’s PayPal and Stripe for your website and things like that Sounds like a lot of options.
We got options All right, that’s a wrap. I want to thank my co-host. Justin for being here, It’s been awesome, You’re the expert, and we learned a lot about how to start your service business. But I’m sure you have questions so go ahead and drop them below and be sure to subscribe to our blog for more articles. Like this See ya, Bye
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