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Build a successful web presence with Google Search (Google I/O ’18)

You skipped lunch to come here about search, no pressure, so my name is Maria and I’m a webmaster trends. Analyst coming all the way from Switzerland to talk to you about search and I’m John Mueller. I’m also webmaster trends, analyst we’re both from Google Switzerland. Our role at Google is to help the web ecosystem to be more successful in Google search.

So we hope we can bring some of this across here as well great, so I want to start us off with an example of how this actually works, so you can get an idea of what you as a developer, can do to be more successful with search. So this is Japanese website Rakuten recipes and they wanted to get more users. They also have a ton of delicious recipes on their site, so they were wondering. What can we do to get more people to notice us in search and what they decided to do? Is they changed their CMS in order to be able to markup every recipe that is added to the site, with structured data markup? What this does is it lets the search engine know that there are different entities, so things like cooking time, different ingredients, a picture and lets us display the result in a much more attractive way in the search results and the site itself was in Japanese.

So we decided to switch off the markup for those of you who don’t speak, Japanese to something more legible, so instead of dumpling, so you have here a party coffee cake, but it works the same way for dumplings, and this is how this ends up. Looking like in the search results, so you can see that, in addition to the regular elements of the search page, so they have a title, they have the URL and then they have the description.

They also have a really nice picture of dumplings, and then they have the cooking time as well. So this worked out for them pretty well in fact kind of spectacularly, so they got 2.7 times more traffic from search yeah and we thought you know developers usually don’t get as much advice around search and they might not even know about all of the pitfalls and Possibilities shouldn’t we share some of the knowledge with them, so with you all as well, so we hope we can show how search can make your projects a little bit more successful.

So today we’ll look into various types of public web presences and gives you a broad overview of specific details that you, as a developer, can read out for and implement, and these details can help make your projects more successful, on search making it easier for search engines To send users to your projects directly, so you might be thinking as a developer. I don’t really care how or if my stuff appears in search, but probably your customers, your users, the people that you’re building these projects for they do care.

And since you control how your content appears in search, you can have a huge impact here, think back about Rakuten recipes and what they did there. Globally. Google search and Google News send Philly ins of visitors each month to web sites for free, and it’s not just about web sites. We’re going to be looking into various ways that search can work depending on what you’re working on a website is just the most common format.

You could also be building a web app which is kind of similar, but slightly different as well or you could be contributing to a content management system, its so-called CMS, which enables others to build web sites of their own or as a part of that, maybe you’re Working on plugins or themes or extensions for these content management systems, we’ll take a brief look at these, as well as detailed recommendations for each of them and, as I mentioned before, search brings billions of visitors to websites every month.

That’s a lot of visitors. We serve trillions of searches each year and out of those, this is quite surprising for me every time I look at it about 15 % of the queries every day are completely new ones. Things we’ve never seen before, so maybe they’re looking for one of your projects and regardless of what you’re building if search engines, understand your content, you could get a lot more visitors and potential customers with search.

So you as a developer, you can control that through the way that you set up your website or content platform, so under these Sandy’s better, let’s take a quick look at how search works right so in order to be successful as a developer in search, you need To know at least the basics of how it works, and I’m going to take you through the super super high-level picture of how it works. If you’re interested in the details, google.

Com slash jobs, welcome to apply, and then we can go into a lot more detail. But let’s get started with the super high level picture, so we generally talk about three things. First crawling and discovery, then indexing and finally ranking and serving so I’m going to show you very briefly what each of these things is about. So, of course, in order for us to be able to show anything in the search results.

First, we need to be aware that it exists, so we have a series of systems batterer going around following links on the web and downloading web pages. Html files, you know all the different resources that come into making a website like javascript files, CSS images, what-have-you and those systems collectively are crawlers and we call them Googlebot. So the goal for us is to find everything that is fresh, new, interesting, relevant and important, and to do that in an efficient way and in order to know which URLs to crawl and in which order.

We have another set of systems which are known as schedulers. So they queue the URLs for the crawlers to go and fetch, and all of this gets then stored. So you might think that this is a pretty simple process. But if you start thinking that we have to do this 20 billion times per day, then you kind of get an idea. It’s a little bit trickier than it seems at first sight. In fact, in 2016 we saw a hundred and thirty trillion pages and a new link that we see usually there’s two more links that we’ve never seen before so there’s constantly new stuff and we have to decide what to crawl.

How to update and to do this. In the most efficient manner, so whilst we find the content, we have a series of other tasks. First, we have to make sure that we are allowed to access that content, and for that we will first go every time. We access a site we’ll go to a file called robots.Txt, which is a pretty simple file containing instructions to search engines and other crawlers, and it tells you this is okay to fetch, and this is not okay and we obey this very strictly.

So that’s the first thing that we’ll try to find on a website. The other thing that we’ll try to do is to get as much content as possible without troubling the normal work of the server. So the website can function and serve its clients as usual and then finally we’ll try to handle errors gracefully. So as a developer, you have two tasks here: the first, if you remember again that we do fetches 20 billion times a day and we see trillions of pages every year – is that your content should be really easy to discover so ways to do.

That and John will go into a little bit more detail later is to, for example, submit to us a list of URLs. They have like a sitemap or also check that all the resources that are necessary for your site to be rendered are accessible to our crawlers. So once we fetched everything that we were able to fetch, we go to the next stage, and that is indexing. So here we’re going to parse the content and into this comes things like what language is this page? Are there any images? Is there a title? Is there a description and other different elements on the page, so to do that, we also try to render the page and as a developer, especially if you’re building a lot of really cutting-edge fancy things.

You have to keep in mind that currently, the search systems are using chrome 41 to render pages. So not all of the different functionalities that you might be thinking about could be supported by the search rendering systems, and if you want to find out more, I would suggest that you have a look at the talk that John did earlier today in the morning. In case you didn’t wake up at 8:30 to see it, it will be available in YouTube and you’ll be able to see a lot more about what we support and search and how to render things properly.

So, of course, given the huge amount of pages on the web, we also don’t want to index more than one of each unique thing. So we have a lot of systems in place to eliminate duplicates and to keep only one copy of each thing and then finally, we don’t want error pages and we also don’t want any spam. So we will kick all of that out and everything else that we want to keep we put in the index and we process it so that it’s ready to serve to users when they search.

So for you as a developer. Here I guess it’s important to remember that key elements like titles and descriptions are available in each page that your users are creating and then also to check how it’s rendered. But John will go into a lot more detail here later and then. Finally, once we have everything in the index, when users start searching we’re going to pull a set of pages, that we think are relevant results, we’re going to add a bunch of information that we’ve already accumulated to them like how important they are and how they relate To the users query and then we’re going to show them in some specific order that we think it’s most relevant for this user.

So this is mostly on our side and you don’t need to worry about anything here if your content is already accessible and easy to render, but if you’re really interested in ranking and search quality again, Google Chrome, slash jobs, there’s plenty of interesting problems to solve. So now that you know how search works, let’s have a summary of the two things that you need to remember. There’s. First, you have to help us find the content and second, you have to help us evaluate the content.

So if you’re able to do these two things you’re pretty much set as a developer. Now this is super super high level. So what we’re going to do next is show you how you can apply this for each specific thing that you need to build, so we’re going to start with websites and John is going to share with you some very specific advice about what to do, and what Not to do when you’re building a website for someone all right thanks Maria, that was a great introduction into search.

So, like you said, let’s start with websites, you can build a maintained one for yourself to kind of showcase, your own content, or maybe you’re doing that for other people to show to let them create websites on their own. You might be thinking that showing up in search isn’t really your job as a developer, but, like we mentioned before as a developer, you play a really big role in kind of putting everything in place, so that search can pick up the content properly.

So that’s really important for us when it comes to websites. I think it’s worth taking a really big step back and looking at the absolute basics. So for us, that’s a URL. That’s essentially the address. That’s used to address a single piece of content on the web. Perhaps surprisingly, URLs are the cause of an solution to a lot of web search problems. Traditionally, URLs on the web started out quite simple.

Their requests that sent to the server and the server responds with unique HTML per URL fragments within the URL. So everything after the hash sign here. They essentially just lead to a different part of the same page. Javascript changed that a little bit and suddenly a single URL could do a little bit more and show different kinds of content and provide extra functionality to keep State some JavaScript sites use fragments, since these were easy to set with JavaScript.

However, Google generally doesn’t support this and, as far as I know, no search engine supports addressing unique content with individual fragments. So nowadays we recommend using JavaScript history API to use normal traditional, looking URLs, so in short, with URLs, stick to something more traditional. Another really important thing that comes into play with your ELLs is that often you have many different URLs that lead to the same content as a developer.

That’s usually no big deal and you can look at that. You think well, index.Html. That’s obviously homepage I mean that’s like every developer knows that, but for search engines, that’s not so obvious. It could be something completely different. Sometimes you also just track ad tracking parameters to URLs, and all of these different URLs are essentially for search engines, separate pages that we could look at and say well, there might be something different here and you can imagine at 20 billion times a day that could Lead to a lot of inefficient crawling, so we prefer to have a single URL per piece of content, and there are two ways that you can do that the first is to consistently use the same URLs across your whole website.

So if you have internal navigation link to the same pages, if you have a sitemap file, like Maria mentioned, you use the same URLs there. If you use anything to guide people to your websites, make sure you use the same URLs there. Instead of having these different patterns that only two the same thing, and secondly, one element that you can also use is the rel canonical link element, which is something you can place in the head of a page that tells us well search engines or Google.

If you look at this page, this is actually the URL that I prefer you look at. This is the one that I want you to index and together. This makes it a little bit easier for search engines to pick the right URL. So we have your ELLs covered. What else is there? Let’s take a look at a typical search results page, so we have on top the title in this case the Google i/o schedule page. Then we have the URL which is right below it.

In this case, it’s a it’s a breadcrumb URL, we’ll look at that briefly a bit later as well, and then you have the description. So these are three elements on a search results, page that are immediately visible to everyone who is searching for something and they come from your pages directly. So it’s something that, as a developer, it’s really easy to place. When you look at an HTML page, they’re, very visible and easy to find, so we have the title on top.

This is really easy to put in here. We have the canonical tag, the rel canonical link element, which is also really easy to place, and we have the description meta description. So while these elements don’t directly affect the ranking, so the order that Maria talked about they do affect how we show a page in the search results and with that they do affect how people actually come and visit your pages or not.

So we’ve seen a few of the basic elements here, like the metadata, the titles URLs and the descriptions. What could you as a developer do to make that a little bit easier, especially if you have various people who are using your website your project, to put content online? We recommend making it as easy as possible for them to do the right thing, so not just for you as a developer, to put titles descriptions and all of that into your pages, but also for those who are creating pages on your platform.

To put that in there, so here you see a user interface from blogger with a really easy way to just add a description to individual pages, and we feel the easier it is for for people making your pages to actually put this content in there. The more likely they’ll actually do that. So when we looked at the search results, we saw this kind of breadcrumb there as well, and a breadcrumb is for us something.

That is something that you can provide on your pages to make it easier to understand where this page belongs within your website. We call this a type of a rich result, because it’s not just the pure text text result and there are different kinds of rich results that you can also use. For example, you could add markup for articles. If you have articles on a page, you could tell us about podcasts, which is really cool, because there’s a podcast player built into the search results.

So if you have a podcast, if you have a project that includes audio content, then suddenly that content is immediately available. In the search results, without anyone needing to install an extra app which is really cool and then finally, recipes, of course, which we saw with Rakuten in the beginning. So how do you get all of these rich results? Well, Maria mentioned that briefly. Essentially, it’s just a bunch of json-ld markup that you can add to the top of your pages.

That gives us a lot more information. So this is something that you can just add to the pages here. It’s really easy to add. We have a bunch of different types of markup that you can add here, there’s a code lab here for i/o as well on adding structured data markup. So if you’re curious on how to do that, I definitely take a look at the code lab. I have a link here and the code lab includes information on finding the right types of markup to add how to add it and how to test it.

So that’s a great thing to check out another element when it comes to web pages. If you’re working on just a general web page project is speed. For us, speed is a ranking factor at Google, so it helps us to determine which pages we should show in. In the order in the search results, but generally we’ve also found that speed. It makes a big difference even outside of search engines and the various tools to test speed.

We we have a link here that gives you an overview of the different testing tools that we have. One of the tools is PageSpeed insights, which I showed here. That gives you a great overview of what you could be testing, what you could be looking at what you could be improving and then one other really important tool when it comes to search, is search, console kind of what the name says so within search console, you Get a lot of information about this whole pipeline that Maria showed everything from discovery to crawling to indexing and to serving so how we show your pages in the search results.

You can find information about this in search console. Additionally, we’ll also alert you of critical issues. As they arise, so we strongly recommend that everyone checks this out if you’re, making a public web presence, anything that you want to have indexed and searched and looks like a lot of you do so. The first step when it comes to search console is to verify ownership. We don’t show the data in search console to just everyone.

You have to kind of prove to us that this is actually your website. One thing that I find really important here is, if you’re, making a project for others online, make it as easy as possible for them to verify owners so make it possible for them to add any of these verification tokens so that they don’t always have to go Back to the development team say hey, I need this special file that has this content and put that on a page.

So we we talked about websites quite a bit, but web app is another really important topic which I imagine a lot of. You have seen in different ways here at i/o already for us. A web app is kind of like a normal website, but it provides a lot more interactive functionality. Interaction may be logged in view personalization. Maybe it has parts that don’t actually need to be indexed as well. For example, a travel business might have information about timetables and general pricing, but also have detailed information about kind of specific connection plans for individual connections or personalized pricing as well or in this case.

For search console, we have a lot of general informational pages as well as a lot of content, that’s kind of unique and where you have to be logged in to actually gain access to that. So for these types of sites, you kind of have to balance between what you want to have indexed and what you don’t really want to have indexed and for web apps in general. I’d also take a look at the JavaScript site session from earlier today, so one there are few things that we found that are kind of unique when it comes to web apps.

That, generally, don’t play such a big role on websites in general, especially if you’re making normal HTML pages. The first one is how to actually find URLs on your site. So we talked about URLs briefly Maria mentioned how important they are for discovering pages and within web apps. We’ve seen that people sometimes don’t use traditional anchor tags to. Let us know about your ELLs, so in particular we we love finding things like this.

Where we’ve have an a tag, we have a link to a page. We control that it’s really easy to find. It’s a lot trickier when you have something like a span that essentially just calls a JavaScript function with an onclick handler, then search engines when they look at that. But, like I don’t know what what do we need to do here? Does this show a dialog? Does it show new page? Does this go somewhere? We don’t know so we can’t crawl this kind of a link.

So what you can do, if you want to have an onclick handler and handle things in JavaScript, is combine the two. So you have your onclick handler and you have your href attribute to. Let us know about the other page that we can go off and crawl. Another extreme when it comes to web apps is that we often run into situations where we see tons of different URLs, which makes it again quite inefficient to actually crawl through.

So there are different things that you can do here to. Let us know about this. The first is obviously to avoid actually going off and crawling all of these different URLs. So if these don’t provide unique functionality that you need to have indexed separately, maybe you can use other ways of linking to them other than a element. Another thing that you can do is within search console tell us about individual parameters within the URL that you don’t care about.

So this is really neat tool, but it’s also very strong functionality in that. If you set this up incorrectly, then of course we won’t go up and crawl all of these URLs, and if this is something that you care about, then suddenly we won’t be able to index that. So I read out for this, but this is a great way of handling this kind of duplication within a website. Again like like we talked about before a lot of web apps use, JavaScript frameworks and for JavaScript frameworks.

You have to read out for some of specific details as well, so that we can actually render the content that we can crawl and index the content in an efficient way for that. I’d really refer back to the JavaScript side session that we had this morning. A really quick way, if you just want to have a short view of whether or not your javascript site your web app works for search, is to use a mobile-friendly test which is shown here, which shows the mobile view as mobile Googlebot would show.

This is really important for us because we’re switching to mobile first indexing, where Googlebot is actually using a mobile device to for all pages rather than a desktop device. So definitely make sense to check this out and we also have a bunch of best practices and general guidelines that that apply more to web apps that you can check out in the other session as well. So what do you do if you’re not just building one application or one website, but rather a whole platform? I don’t know Maria.

Can you tell us more? I have some ideas all right, so you could be building an individual site or a web app for someone or for yourself or you could be contributing to an entire content management system or another hosting platform. And here what I mean by this is any type of platform where other people can create their own online presence, so it can come in different flavors, for example, it could be something like WordPress, where you could download it and host it on your own server or It could be a fully hosted system, plus your own domain, like Squarespace, for example, or it could be something where you just get a URL on their own domain and also it’s hosted by them like Tumblr.

So there are all these different flavors and you could be working for a system like this which, in its own turn, has a bunch of users. So what you do affects all of these people, and that is a lot of power and a lot of responsibility. So we’re going to talk about what can you do to make all these people successful in search by making some changes to the platform itself? And this is a really important topic for us right now, because more than 50 % and growing of the web is currently build on various CMS’s.

So more than half of the content on the web is affected by the systems and if you’re working on one of them were planning to do so in the future, it’s really great, if you’re able to make those people successful in search as well, because that’s why They came on the web, they wanted to connect to others, maybe find some customers and so forth. So we’ve been thinking a lot about this and we’ve built a set of api’s to help you integrate search functionality directly into the interface of those systems, and I want to show you api’s and how they’ve been integrated already.

Maybe, to give you some inspiration and some ideas about what you can do so as John was mentioning before the first thing that we need in order to show any type of search, information or search functionality is to have proof that you are indeed the owner of The site – and he mentioned how this works for individual sites, so you can have an HTML file. You can use a DNS entry and so forth, but for those users, especially for the less savvy CMS users – wouldn’t it be great if you could actually simplify it to one click and it is possible with the verification, API and three-legged OAuth.

So we’ve built this API. So that you can use it, and if the user authorizes you, you could verify their site, which is hosted on your platform on their behalf. They just need to click one button and they immediately have access to all the search information. So the experience for them is really smooth, and you can do this for a thousand users or for two million users or whatever it is, and then immediately they get access to all kind of interesting stats.

Which brings me to the next API, which is the search console API and that provides access to aggregated stats per site. So you can see things like clicks impressions, crawl errors. You can submit a sitemap through there and you can slice and dice this in many different ways. So, for example, you can look per country per time period or per device, and you can build very interesting interfaces with that, and here on.

The slide is an example of a request where you just pulled the top 10 queries per clicks for a specific period of time and then, as a result, you would get a table where the query clicks, impressions position and so forth. Now a table in itself might be informative, but it’s not really exciting. So let me show you some ways in which existing CMS’s have actually integrated. This we’ve been working with Wix and they created this achievements sidebar for their users, so they’re using the search analytics data to give this little badges every time.

Something happens that they think the user will be happy to hear about. So their users are super excited about this gamified approach and they’re constantly looking there in order to see okay. What did I get now? What did I get now? So here’s clicks and impressions built in an achievement sidebar like this we’ve, also been working with Squarespace and actually just this Monday, they announced this new report that they integrate it into the interface of their own CMS.

So what you see here is the one-click verification when the user click connects to Google in the backend, their site gets verified, and then this report gets populated with information from search console. So here the user can see clicks impressions and the time series over the last month. Squarespace has a bunch of other analytics reports inside their CMS, so people can compare and build the full picture of how they’re doing in search – and at this point they don’t even know that search console exists, but they have everything that they need to know how they’re Doing and to accomplish the correct tasks right there in their Squarespace dashboard.

So we’re pretty excited about this kind of functionality and we want to build up on it and we would be looking forward to work with other CMS’s if you’re, representing one and you’re interested in this. Another thing that we really wanted to help users with is get their content as fast as possible on the search results, and so we’ve been looking into ways to use the indexing API that we have in order to get content submitted super quickly and then also be Able to share the indexing decisions, so what did our search systems think about the CRL and what do they want to do with it? And we worked on this for a few months and at this point is in a place where this can happen within seconds.

So again, with Wix, we built a pretty cool integration where, when a user submits a page and it matches a certain quality criteria, basically they can click a button within the Wix interface and then the page gets submitted through the indexing API and then, after that, they Immediately get a response if their page got on the search results or not so for the Wix users. This is a pretty cool experience because they can see their page in the search results immediately after they’ve created it there’s no waiting, there’s no wondering and my own search or not within seconds they’re on Google, so we’re interested in working with other CMS’s and if you Represent some kind of content management system or a platform which lets users create their own presence online and especially if your users are less savvy and they don’t really know what to do with search.

We are really interested in talking to you to see if it might be a good fit to participate in the CMS Partnership Program. So, there’s a link on the slide which will take you to a forum and there you can tell us a little bit more about who you represent and how you would like to work with us. So, looking forward to hearing from some of you hopefully now you could be contributing not just to the core product of the CMS, but to a bunch of other things which people install in order to enhance the functionality of their site.

And one of those things are plugins now plugging here is defined as any kind of add-on that people would add to their site. So, for example, things like a shopping, cart or maybe a way to add reviews or a comment plug-in things like that. So while it can enhance the functionality of the site, it can also significantly alter the functionality of the site in terms of performance and other factors. So I wanted to give you a few tips on what to do if you’re building plugins.

First of all make sure that it doesn’t slow down the performance of the site. So, in order to do this, have a test site, install the plug-in and then use our speed tools to make sure that the site with the plug-in is doing just as well as the site without the plugin. This is webpagetest.Org, which is one of the performance tools that we have, and the neat part about it is that it will give you a super, detailed breakdown, a float loaded and when so, you can see how your plugin is affecting the performance of this site.

So test that out, then, if you’re building a comment plug-in and if you been on the Internet in general, you will know that there are a lot of comments out there, which are maybe a little bit less valuable than other comments and especially in some cases there Altogether, spammy or there bots, which are going around and posting auto-generated stuff in order to create links that they’re hoping search engines will follow to some spammy websites.

This is not pleasant for any user and you can actually help them out a little bit if you’re, building a plugin like this by adding a specific type of annotation to those links by default, so that search engines know not to trust them. This is a link attribute that we call nofollow and basically, what it does is. It will just tell the search engines. Don’t follow this link, don’t trust it. So, if you’re building a comment plug-in, definitely consider adding this to the links in the comments.

Finally and kind of most, unfortunately, we’ve noticed that one of the main vectors for attack on websites and attacks on websites are increasing is hacks through plugins. So a lot of hackers and malicious other malicious people will get access to a site through an old plugin and if you’re, building plugins there’s a few things, you can do to make sure that your users are not affected by this. First of all make sure that every time you add an update, everybody who has this plug-in automatically receives it then make sure to follow coding, best practices so that there’s no backdoors that the hackers can exploit.

And finally, if you get tired of this plug-in and decide not to support it anymore, make sure it’s clear to people that this is not supported, so they don’t go ahead and install something that is actually making their site more vulnerable themes are another thing that is Very closely related to CMS’s and a lot of people install them and though, in order to improve the appearance of their scientific Euler or give it a specific like feel, so they can change how the site looks on how users perceive it.

But they can also really affect performance and they can also affect mobile friendliness. So again, here test your theme make sure that it’s responsive. You can do this with the mobile-friendly test that John was showing earlier and for performance. Specifically, we recommend again having a test site and then, with the theme and with another theme, having a look at how it performs lighthouse is one of our speed tools, which is really useful in this case, because it’s in the browser you don’t need to have have The site process, by search in order to test it so here’s a blogger site, the we use for purposes of this example.

We install the theme and then we use lighthouse to do the performance testing. So you see how long it takes actually until what they call the first meaningful paint, which is when all the elements appear to the user. So the overall score for this team was not super great and also the specific user metrics with we’re not great either. But then we went ahead and we switched to another theme, so you can see here it’s much much faster to load and the user can interact with it much faster as well and consequentially.

The score is also great. So if you’re building themes definitely make sure that it’s performant and also that it’s responsive by using the free tools that we provide so there’s a lot of stuff that we cover today and hopefully for any of these things that we’ve told you that you might be Building you now have enough tools and equipment to go ahead and make improvements and make your users happy and more successful in search.

We know that there’s many many different details and links that we provided. So if you have to remember just four things: pay attention to what John is going to tell you right now, all right thanks wow, that was a lot. Ok, look looking back at these things! There are a few common elements that that we covered that came up again and again. So first is remember the basics, URLs titles and descriptions they do matter.

They do play a big role when it comes to search. They play a big role in how people come to your site through search. Secondly, remember to take advantage of structured data like the Rakuten example in the beginning. Obviously, they saw a big change in the traffic from search even without ranking changes just by making their search results. Look a lot more visually appealing and then take advantage of all of the tools and api’s that we have available so use.

The search console understand how search console works, use the api’s from search console to make it better for your users, people who are using your products to really create fantastic web presences and then fine, especially if you’re, making something for other people to create web presences. In make it as easy as possible for them to do the right thing as well, so make it easy for them to put the right fields in in to add data about titles and descriptions on pages, make it easy for them to really create high performance.

Web pages, so these are only some general tips I think, to get started with they’re. Obviously, a lot of different aspects that come into play with search, but we think these are aspects are really critical to start with, and we have a lot more information in our developer Center developer guides. We have a search console Help Center with a lot of more information about search in general and specifically about search console.

If you have any more questions today will be in the web, and payment sandbox area later today, so feel free to come by there as well and finally, there of course other ways to reach out to us online as well. So you can find us on Twitter. We do live office hours hangouts, where you can join us with a YouTube, live hangout, we’re available in the webmaster help forum. If you have any questions, so don’t don’t let questions kind of stick around make sure you get answers to them from from us.

If you need them, we hope you found this introduction into search interesting. Thank you all for coming. We wish you and your projects more success online through Google search. Thank you.

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Online Marketing

Local Search Ranking Factors

Oh, my goodness. What does this all mean and we’re going to break that down? For you today, but more importantly, I just want to emphasize optimizing your local sts, so I’m for you, if you’re just a local magazine or a cafe, it’s crucial.

You make local SEO merit of your marketing budget. How people are going to find you, especially when they don’t know you exist? Look at these ranking factors. You see the major ones are place, page signals external local signals and signals. We have a whole bunch of variety of smaller ones, from social to personalization. I’m also important it’s because locals became such a crucial part of Google search.

You have the carousel now with interactive google map. You have Google Plus, which is just two coming, even more and more integrated every month or recent integration with hashtags, where you could hashtag a word. Let’s say hashtag Schweik keenya in the google search and then internet relates to that in google plus will automatically brought it up in the right hand, side the search panel for you to view.

So that’s great integration there that you can do a lot with local as well, then obviously, Google Places which is just a huge for or giggling see, he’s just to give you some information background on these ranking factors who is from Mozgov AJ search, ranking factor survey. Every year, so this is from their 2013 survey, so, let’s give them the next one. The biggest portion of your local SEO is going to be your place.

Page signals copper degree, Association, proximity which includes the accurate another nap stands for a name address and phone number, which should be matching all across your site. I’m making sure that it’s all your place, page information consists throughout any place that you have it all, but Cory Association, destiny on Google Places, google plus I multiple citations – are you’ll, hopefully be building the hawk on later and also a location keyword in the title tags And headlines, which is pretty crucial, signals once again, name address and phone number information should be featured on your website.

It should stand across your schema, your HTML matching, your page knob and your age card making all that is the exact same information. So it doesn’t confuse the bull rider when it goes and a website it can make sure, can accurately represent your information together and to bring it up whenever someone that has a IP address. It’s in that proximity, google, something that could relate to your business location in title meta descriptions and amina thori, which comes with on-page SEO, which will be linking to article business.

To a previous article. I did about on-page SEO, making sure that’s strong, because the more on page SEO you do to hire domain Authority, which means the franking you will get for your local SEO and optimized landing page optimize. That for local and landing pages are very important. So if you don’t already have a landing page for your website, I would highly encourage you to just excise it for your local needs, no signals, and that consists of sixteen percent of the ranking factors, and these are consistent.

High quality citations from sources are assessed, trustworthy and industry relevant. Well then, we’ll be industry relevant, but you will make sure there’s one daughter you want to be on those, because that makes a good portion of how you rank for local SEO and in the search engine. Notations, those are making sure of your name address and phone number on the different directories that are online like the internet, yellow pages, yelp com, superpages.

Com, local citysearch, my yellow book, even facebook, local and dozens more. It’s a great thing that you can get an intern to do just to go through and summer or a few weeks make sure that you’re on these citations and that all your information is accurate and up-to-date commercial and how you will bring next signals. Equality in darlinks. We’re going to talk more about inbound links on our next webinar cuz a lot to do with SEO in general, and I what makes a good high calling for now i’ll leave you with the domain authority.

That’s very crucial to make sure that whatever website is linking back to you, that they have a fairly good domain authority and they have a good trust. So fine newspapers are always a great to get trust from a website because they throw a very trusted source and i’ll make sure you have great anchor text, especially if you’re local, it’s great, if you can get a anger test from lebanon, is an example.

I’m lose. You later in the webinar for a mr. Rooter, you want to say Onita, you know. Mr. Rooter is the entire phrase, anchor text and then drop back to your site with a link. I will really help you so fine over that in the next webinar. We have a boring one, it’s reviews I think. Well, now I have some reviews or mix the. How many people do you think really resist? Oh readers are very very important, especially views on those at Google Places irrelevant third party sites.

With the text review. They have a good X with them, and diversity has lots of different information, not just about what Roddick your service, but that you link to or even have, the keywords in for your products and services. But the quantity of reviews is very important and the location making sure all the locations with them are accurate with where they had taken place of you and multiple locations, obviously making sure that they are positives.

At the same time, realistic, you don’t want to look that you’re, putting reviews out there and that they’re all ones that you just throw it up yourself from the company. You want to believe it and they should be real. Ask your customers, the ones that are loyal fans to row and do definitely where customers don’t want you to fail as a company and they’ll help you out with them in the review section.

So I met on third party sites and also on the Google Places reviews sure their native reviews reviews. Why is reviewed and barn besides people looking at them because of the carousel that google recently put these pastures? If you want to people, you don’t even have to type the city or in cafes and runs up, but the carousel, the top, which is a horrible, goes around that you can see all these different companies that are on the Google Places, I’m actually they draw information From Google+ as well as you see these reviews and scores, so people can now just scan through this, take a company and be like, what’s this related to my location.

Here they looked on to the writer where that map is and then they can see how close they are to location, as well as reviews numbers hours. If you want to hear that your guest has all that information filled out for them, so it is on the carousel and all this oh poor them. Probably ninety percent of people will go. There are looking at cafes and different. All these things that do come up on the carousel and we’ll see that review score right off the bat.

So that’s important for you to make sure you make that impression on them. So back to the care was just have some personalization I’ll show you in a second personalization only makes up for eight percent, but it is a growth factor like when one of your friends on Google+ from the company, like a media, which you also do you did A search in Google company would come up and the serps with just a search engine results pages, because your friend likes it.

You don’t even have to like sure I key media for you to see in the search engine results page because your friended. This goes back to the example shows. I was connected. Try, google, plus and minuses prize to see that tomato pie pie cafe. Facebook is that first result that you might think why Canada pie cafe and here is there well, that’s called personalization is because I actually like tomato pie cafe years ago.

Oh it’s right on my search results. Google, Romania, that I liked it. So that’s a little bit of what personalization is, and it has more to that because it’s just all done each day as your squirming more and more ways I can bowl is personalized in the search to needs and make it a more social, social search experience an Example would be now cards with a little just released its one most recent updates and it’s trick base location and it’s pulled some companies, the companies Google+ local account, and these now cards show then based on your search and previous lights.

On Google+ perennial cards is observed. Uploading events to tell calendar effects what they will see in the search engine results page for exampie mall or, if you’re running an email marketing campaign. You picture that if you have event coming up a webinar and even like that, that you have a option to include done to the readers calendar upload into the gmail calendar, so Crennel cards so that all their friends, that’s connected with that gmail with a Google+ will Seem to be like, oh this person, the SH Y keenya event.

So I’m going to go to you because you know i’m interested in the same thing because we’re friends, so you see how that could be a huge effect for marketers, as well as for local SEO. If you’re, having like a local event, even for charities that are local, that could be a great to use that personalized search, no such only six percent right now, but it’s really growing as that one probably no survival experience in sem you, which is important for mostly For bloggers or for people who have that are connected with your company website, a connect rel author, which is your google plus to your website, so it shows a face that is: connect with the Google+ profile search results by that a website that it’s connected to Google Tends to favor whoever has connected that rel author profile is a must there’s a lot of tight should do a google plus profile, but for now we’ll just say it should be completed and active for you to get the most benefit on your local SEO, because that Does to play over to the local search results also be associated with your business.

This could look like a Flickr YouTube. All those types of media should be tagged to your business because in the search results they will come up and therefore people can go from that media to your business, which is a great conduit for you, so the authority of Plus Ones on a website. The number plus that you get Twitter followers, facebook, social media, influencing factors there and also makes chirring that your google+ is individually owner, verified and that’s important to do.

Your local Plus page turn on. There continues to be a good, an actor with the same name address and phone of that’s on your HTML is on your age. Car. That’s should be on your website somewhere, obviously, are dispersed to notice evasion or in the search results as well and behavioral signals the click-through rate from the search results to website. This is mobile. Clicks to call, let’s see someone’s on the run and mobile is definitely a rising field, so you should be paying attention to, especially since a logical who are using mobile article they’re, trying to find phone numbers and try and find locations on their phone find places to Eat so it’s a great way to use mobile to make sure that you’re gay search, never someone.

You know those types up, a say in the area. Their phone will automatically come up on the search engine results page. So people will click right there to call you. So that towards burial signals, el influence, your local SEO rankings more and more and say check-ins and offers that people click while they’re going through the website. Okay defenses is going through your site, the more they will raise that ranking factors a little um.

Oh, what about this question will come up to me and ask so what about companies with multiple locations? I mean it’s one company just never liked our example. Is he so you know I want anger to Syracuse. I want to know nieces this one’s all over the place. So how do I make sure Google doesn’t compute? You know math. My name address is a number with another supplier. I’m you’re like. Oh, this isn’t consistent, so I’m not going to rank them hi.

How do you prevent that? Do I web page fax? Is we actually flip most effective way to do SEO for the two examples up to their websites that we split in to be a 140 Anita and one for greater Syracuse and so completely flip? They have two different, simple plushes and we do their SEO differently too. We make them have two separate campaigns so that they can get the most for each location and so for oh yeah, that mr.

Rooter will come up first, how the accurate contact information, everything and then the same for greater Syracuse. I know – and you might be thinking I am so confused between Google Places and google+ and what’s the difference in all this well before I get into an action plan to help you get your local SEO off the ground, explain what are beginning to integrate google place In Google+ appears on google maps and search.

Google plus is the one that provides the information for people, carrot, Vogel’s carousel. I can manage google+ and your AdWords account if you use that within your Google Places dashboard best first off first thing: you should do it verified your google places for business. That’s the absolutely first thing you got to take that step on they’ll make you verify. Usually they’re selling, they have the right business people.

If they do call. You are going to be able to get ahold of someone a fab business. Next, complete your google+ of business profile and be active. I cannot stress and that’s important objective on your google+. So really is going to be. The songs competitors is just seeing your business. You are on a google plus and giving quality content quality content to know english QC right now, whether for your local or even for a broader spectrum and Ponte, and no making it for this local SEO, making it local and applicable to the little users.

I will be back very beneficial, especially if you post it on the social media, like Google+ I’ll, authorize your on-page SEO for local. Once again, you can check out article that I recently right on on page SEO. The spears are coming to make you have your page and website up and running everything you need for that, and also claim your citations after that. I’m – and this is free advertising and directories that are just waiting to put your name and address and thrown around there.

For people to find you – and it would be a shame for you not to claim that advertising so use the armor to use the same name, address and wiper on all the citations, and you do change that name. Address phone number makes perspective all the citations. Yes, it would be to make sure you to go through and change that, because it means a lot in the local search engine result to the intern, to do it or in a place you at our our week to go through and just get all the citations.

Ms, mr frame, you might have to pay, for the majority of them are going to be free for you. Lastly, get quality reviews previews exclude all the contents. Once again, they have to have diversity, making sure not just talk about one exact service, but maybe they talk about car service, a product why? They, like you, make sure making sure you have that variety and the fact that they need to play. If there is something that that like like waiting on line making, sure that you know that place that that’s okay, if you have that negative review, but gain for all the positive review that are realistic, it’s fully on my’s, you can ask someone a friend of the Company the right set up for you so on your Google+ profile, page really helped a lot in making sure you get conversions are today any questions or if you would like to ask a question or have me covered something in this webinar, you can email me at Alicia I webpage FX com thanks for listening.

 

Categories
Online Marketing

How To Use Google Adwords For Beginners (2020) – Complete Google Adwords Tutorial ( Marketing)

So I wanted to go through and show you guys some of the updates here and also Sean commented on one of my article cuz the other day, and I do a lot of stuff on facebook advertising all that good stuff. They said hey what about adwords like what do you do on adwords and all that stuff, so I want to show you guys just To be completely transparent.

I have a lot more experience in facebook advertising, but I’ve been able to see some really good results in google adwords as well, so guys. Also, if you want this little checklist, I made for you all, i’m showing you breaking down exactly how I create my campaigns. Exactly what boxes to check to uncheck the bidding strategy and all that stuff just comment down below just come in adwords and Then also just for the fun of it comment with your favorite ice cream, queso with adwords and then one of your favorite ice cream.

Isn’t you know ice cream, then I Don’t know. Maybe we won’t give this to you here, but anyway guys. So you guys want that will make sure you guys get that alright guys. So this article is going to be Specific to setting up a article marking campaign, and so i’m going to give you the complete rundown, how to set the campaign, what boxes check, but all that different stuff. Now you know i’ll probably make different series that going through and hit different parts, the adwords platform, but there’s a lot of different things you can do with adwords.

You can set up campaigns for the google search. Google display network There’s a whole different, a bunch of different platforms. I’ll show you guys that here in a second. So, as far as like kind of the the beginner tutorial for google advertising, google adwords, This is going to be break down the article marketing side of things. Okay, so right here, this is kind of like you’re made advertising platform.

So if you guys are familiar with facebook, advertising Same type of thing right here, so we’re going to do is click over here on this plus button. Okay and, like I said guys, this is the new Platform that they’ve just updated. I think they have to like about a month ago, So, if you’re familiar with the old platform and you’re like man, i’m not really sure how to make this whole new platform. Work is pretty similar.

I don’t know why they always change things, but they do so. This is kind of like the quick rundown. Alright, So we’re going to do is we’re going to click on new campaign. Right here, you guys Can see, is to select a campaign type so similar to how you know. Facebook advertising starts out, And what we’re going to do is article right here, but you can see all the different options, so you have search.

So if someone types in to the search bar google says like basketball, shoes or whatever they’d be able to pop your ad right, there display is basically like banners on all these different ads or i’m not as sorry, banners on different blog sites shopping. Obviously, if you’re going through and shopping and universal app, that’s kind of like going through and pushing app, installs and being on different apps and all that stuff.

So What we’re going to do is choose article right here. Okay, now guys i’ve tested a little bit both on both of these, but what I like to do is typically product and brand consideration. Okay, so brand awareness rhesus is just more of like going through and getting mass exposure for as little as possible product and brand consideration. I’ve found like when you’re going for conversions and leads This is the best way to go through and set that up right.

So we’re just going to click on this all right. So then, if We’re going to come down, says campaign subtype, obviously, if you’re going through and doing e-commerce Or shopping, if you got like a shopify store, you’ll probably want to click on shopping. For me, what i’m? Just going more for like Lead generation of getting people to opt-in to you, whatever landing page, i’ve got Set up, I like to do standard consideration right here, okay, So what we’ll do now is we’ll just click continue and it’ll.

Take us into this aspect of things where we choose like our budget, we choose which audience we want to target and You’ll see we’ll be able to hit a bunch of other things and, like I said guys on that little spreadsheet, I had for you guys where That little pdf download, as I mentioned, if you guys type in adwords, plus your favorite ice cream i’ll, get you guys that, because I break down Exactly all these different things, even when you get an additional settings, what to do there and there’s some important things where, If you don’t, do it the right way, you’re going to end up losing a ton of money? Alright.

So for this example, let’s just say: we’ve got the test campaign right, So we want to just give the campaign a name and then, as far as the the daily budget, this is obviously up to you of what you go through and start with, like I like, If you’re getting started, just barely i’d, say, maybe try out ten to twenty dollars somewhere in there. I typically start out around 25 to 50 dollars depending on the campaign, and what my end goal is how big the audience is, but for this example, let’s just Say we’ll, say 20 bucks per day.

All right also, you guys, Can see hey i’m going to set a campaign total, so I only want to spend $ 100 or $ 500,000 or whatever the number is, so you can switch that up right there, All right. So if you come down here to delivery method method, so standard is you can see right here? Suspend your budget Evenly over time. Okay versus accelerated! Hey it’s going to spend your budget as quickly as possible so like, if you’re, targeting the words basketball, shoes and And like from 7 to 8 a.

M. First thing in the day, there’s tons of people searching that it’s going to go through and show your ad as Many times as possible right out the gate, But then the rest of the day. It’s not really going to show your ads, so I like to go through and I like to use standard, alright guys so for start and end dates right here you can see you can start as soon as possible. You can select a certain date in the future and an end date as well, so you kind of set that up how you want it.

If you want Just ongoing you just say you know as soon as ads are approved and then there’s no end date. Well, you got To go back in and make sure you’re keeping an eye on it So that it doesn’t go through and spend tons of money, and you have no idea – and You owe a lot of money to google now. Okay, so don’t do that And that networks guys this is huge kay. We want to do youtube, search results, Youtube articles and we want to uncheck article partners on the display network right.

So the display network Honestly is more beneficial for google because it gives them so much more traffic To work with, but it’s kind of a different beast. Okay, so we wanted on youtube articles and youtube search results, because that keeps everything within youtube’s platform. Okay, on youtube.Com. There’s opposed to the display network, Where that gets into a wide variety of different sites, and we don’t really know what’s going on there, so we just want to Stay away from all that all right.

So now, if we come down to languages, obviously like if you’re running something in english or spanish or portuguese, Or whether the languages I like to just go through and make it so it’s specific to whatever language i’m doing if you’re speaking english in the article, you Don’t want somebody speaking like hebrew or something like that reading your article, because if i’m not going to understand it right and then locations, obviously you can do you know states, united states, canada.

This is all specific to you and your business and what you, where you’re, really trying to target ok bidding strategy. I always just leave it at maximum cpv devices. Although eligible devices just leave it there, frequency capping. Ok, hey guys! All of these options there’s a little button that I clicked a little bit earlier to says, show more all settings and that’s these are only going to show up If you click that.

Ok, so don’t skip Over this, because this is huge and you can actually waste a ton of money if you’re not doing this correctly. Ok, So what we’re going to do over here, it says, set a limit to no To how many times your ads appear to the same user right so, let’s say You’re going on there and let’s say: there’s like this 20 year old kid. So, let’s just say me: i’m going on there, i’m looking for a new basketball shoes right like got all the shoes in the back, i’m always looking for new basketball shoes.

I love those and i’m searching all these articles and you’re, saying like i’m going to target people with this article for people looking for basketball, shoes, ok and I go through and I type in you know: basketball shoes and I readed one article and it’s like lebron Basketball, shoes, kobe, the basketball, shoes, michael jordan basket. I got all these different ones and I’m seeing your ads so many times and it gets to a point where it’s like.

Ok, it’s really annoying keep on seeing your ad and I get the point. I know what you’re talking about. I know what you’re you’re trying to get across right, So we want to go through and limit the amount of times. One person is going to go through and see our ad everyday and The number of times it’s actually going to pop up and show to them. So what we like to do is come over here and say: Set a number of impressions now usually like to do two and the number of views I usually like to do one or two Okay, so one or two I don’t know, let’s just start to in Here for right now, and then, if we come down here, let’s say so: content Exclusions.

Okay, this is another big one. Okay, I hope all of the frequency capping made some sense, because this is really important because a lot of times when people go through and search for a specific result or keyword or whatever they’re doing a lot of searches so like. If your ads going to keep popping up, people keep popping up, just gets annoying okay, so jumping over here to content exclusions. What I like to do is I like to exclude all mature audiences and obviously depends on your offer, depends on what you’re doing, but typically for most offers all that stuff.

You just don’t want like that. The mature type articles for your ad to be displayed on there. It’s typically like not the best traffic, then also. I also like to opt out of all three of these. So embedding youtube articles live streaming articles in games. Okay, it’s like someone’s playing a game. They don’t really care about your ad sorry they just they just don’t. If they’re reading a livestream article there and they’re interested in what’s going on, live they’re, not interested in your ad okay and then embedded, you see articles you don’t know where those are going to be embedded.

Okay, so I like to go through and uncheck those or check all those, and then typically this obviously is depending on your audience. I also like to go through and check all of these Sensitive content right. So this you can see all these are beta sexually suggestive. Profanity sensational shock you, like all that stuff social issues like you’re catching people a lot of times and all that stuff and pretty like emotional Situations, so they’re not really in the right mindset to go and react and respond to your ad right.

So, like I just like To leave it out of there There’s a lot of traffic on google, you don’t need to go through and have every single person seeing your stuff. You want to catch them at the right time. Okay, all right so ad schedule all right! This is kind of self-explanatory, But you can say hey. I want to run all day every single day and that’s great, because you’re able to see okay is it going to work best on the weekends on the like on Midweek or what days are going to actually work best.

So I typically like to start out by just saying all all days every single day, however, for me, I like to run live ads for live trainings. Okay, so I do my live trainings every thursday. So what that means is like, if i’m running an ad on thursday right After the live training, they got ta wait to the next thursday. It’s like it’s almost like too far out in advance, So usually like. I don’t run my ads on thursday, friday saturday and I usually start like on sunday, and so I can say, like hey, I want to run on monday from let’s say just 12:15 a.

M. To 11:45 p.M. We add okay and then we just go through and we Do this for Tuesday then wednesday, then thursday, they’d, like all the days that I want to run them it’s specific to that, the time zones k and honestly like It doesn’t. I haven’t seen a huge difference if you’re like running them in the middle of the day or the middle of the night, Or whatever i’ve seen sign ups on both. So it kind of just depends on it’s more.

It’s more you’re targeting Okay, which we’ll get to here in a second right, so that those are kind of like the initial. That’s that first top half now we’re going to do is create our ad group okay. So this gets into more of the Targeting of like who we want to specifically target okay, so our ad group name we’re going to say test demo and then the maximum cpv Cpv bid. What does that mean? So it means the maximum cost per view.

Bits like how much you’re willing to pay For someone to view your article so like you can see right here. Maximum cpu cost per view bid. It’s the highest amount, you’re willing to pay for someone to view your article ad, so Google adwords is all a bidding system right so like if you go through, and you only have so much so many like people reading each article and let’s say you’ve – got this Basketball shoes, article and somebody’s willing to pay 20 cents every single time.

Somebody read that article okay versus another person might be willing to pay 30 cents every single time that purchase someone reades that article so based on this person’s daily budget right here. The person that is willing to pay 30 cents they’re going to be in first place and they’re going to take Priority to all the people, viewing the article before the 20 cents person, okay, but then, once that person has spent their $ 20 at a budget, then This person is now going to take priority.

Okay, so that’s kind of how it works, just a bidding and if you’re not getting abuse, You want to up your budget if you’re getting like you know, if you’re spending too much money or whatever you can like lower your budget, a little bit where I typically Like to start out with this – and this obviously is really depending on how competitive your niche, how competitive your market is, I like to start out with 20 cents per view? Okay, if you’re spending more than that you’re, probably spending a little bit more than you really need to.

However, if it’s a really Hot niche, it’s very competitive and you’re, not seeing the beus, you might need up it like. I do have some Where I go up to, like, I think 50 cent’s alright, but that’s for every single person to read your article. That’s not a lead! Okay or that’s! Not even someone clicking your article to your website. It’s just somebody. Reading your ad okay sign easement that I hope you guys get that right there can this popular articles a bit adjustment, you could say: okay, there’s like a really hot popular article like it hits trending or whatever They say hey.

You know. If there’s a popular article, are you willing To spend a little bit more to like be shown on there, and so you could say: hey i’m willing to spend 50 % more 75 % more or whatever? I think we don’t do that. I don’t really worry about that, just because there’s enough other traffic other places that you don’t need that, okay, So moving on guys here to the people who you want to reach the demographics okay, this is getting a little bit more into the targeting okay.

So we can say: okay based off your products, and this is going to be a little bit different for everyone right i’ll show you guys what I do to be a little bit different for everyone. I real estate agents, real estate brokers, loan officers, mortgage brokers, all that so female male unknown doesn’t really matter. Okay, like doesn’t matter the gender then over here, typically, if someone’s 65 plus for my market they’re – probably not really going to be actively doing stuff, and I go into like talking about technology stuff, and so sometimes that could be a little bit over their head and A lot of times, if someone’s 18 to 24 they’re, almost a little bit too young to really go through and connect and see my stuff whereas like if you got a shopify store, if you’re doing something else, You might be wanting to target more of the younger Crowd yarn community so based on your product, based on your offering what you’re doing you know just go through and target those those ages right there, okay, parental status, I don’t mess anything there.

You can and then household income just Because i’m taking people to a live training and i’m selling like a fairly high ticket products. I don’t want people like if we don’t know their how sold income. I don’t really want that that traffic, because it’s unknown right and then the lower 50 %. I don’t want just kind of like freebie secret type people. I want people that are willing to invest in their business into themselves and what they’re doing and then sometimes I uncheck this one.

It’s kind of like a back and forth thing, but basically they soft, like the the product, amount that you’re selling and who you’re working with you can go through and check on or off the household income items All right so now guys here is where we can Get detailed on who we want to target okay, So the audience is so you only want to do one of these four Okay, you don’t want to do all of them. You want to just do one of the four and I’ll show you guys kind of how to go through and use each and every one of these okay.

So the audience is So this one, this affinity, okay, that means groups of people based on their long-term Interests. So you click on this and you go through. What you have to do is you’ve got To create an affinity audience first. I wouldn’t really start here. I like i’ve Tested a little bit, but I haven’t really gotten to this a lot. So I would just like leave that to the side for just getting started, Intent and life events.

You see like in-market audiences case so like they’re in market for auto moto’s automotives business services. It’s like you can go through and target like they’re in the market for real estate right software. You got all these different options right there remarketing. This is really cool because you can remark it to everyone: who’s readed, one of your youtube articles before anyone the subscribe, you blog, you can remark it to anyone.

This visited your website. Okay, so, like you could set up your google, google tracking, your google analytics on your site and then anyone that’s visit your site, your blog, your landing page, whatever you Can remark it to them on google. So now You can go through and show your ads to them on google, on facebook on instagram and that you’re like everywhere right, so that’s pretty cool. You can also upload a customer database.

You can see youtube users similar audiences, that’s kind of like facebook’s look-alike audiences. Just like once, you upload, let’s say everyone, who’s readed, your youtube articles like let’s say us, maybe a thousand people. What google do is they’ll automatically create, what’s called a similar audience to the people that have already readed your article Okay, so it has to get to a certain level as have so many people in the audience.

I want To say it’s a thousand, not a hundred percent sure on that, but then they’ll automatically create it. Okay, you don’t have to go through and create it. They just automatically create it. There is so you can see. I’ve got several similar audiences based off leads and other things that i’ve uploaded there. Okay, So those are kind of the audience’s. If you pick one of these, you don’t pick any of these all right.

That’s that’s my words of wisdom right there, okay and then you just skip down here to create your article ad, which we’ll get to that here in A second and then or you can go through and say, hey. I want to target a keyword. Okay, so the keywords would be like so, for example, if I want to type in basketball, shoes, kobe, basketball, shoes or lebron, whatever you know, it’s like you go through and I wouldn’t really type in more than five keywords per per ad group that you’re creating right Here, just because what happens typically is google will go through and They’ll see like oh basketball, shoes getting a lot and they won’t even really go through and show it to these other keywords: he’ll just show All to this specific one right here, okay, So I probably want to do that or you go suits through it.

You can see you know enter enter a related website to get keyword, ideas. It’s like you could enter in your competitors website and get some ideas, or you know your product or service or whatever, So some cool things you can do right there. So basically like when someone types in basketball shoes, your article would show up as a article ad when you’re setting that all up okay. So now any topic right here.

This is pretty general. I would stay away from this in my personal opinion and I’ll. Let you guys know so actually i’ll just share with you right now. I would start out if you guys are just going to start out. I would start out with the audiences and remarketing remarketing people have already readed your articles. Your customer list, people visit your website. That’s going to be your warmest best bet, you’re, going to get your best results right out of the gate.

Okay, then, from there I would probably go through and maybe target some keywords And then even the next one is placement. So this topics you Can see right here, people are interested in like games or health or hobbies or whatever you’ve got all these different options and then And remember guys, if you choose topics you’re not going to use either one of these other ones you’re just going To pick one or the other, okay and then the placements you can say, hey I want to go through.

This is a pretty cool. You could come in here and say I want to choose where my article is placed. So I have you gone through and say I want to go through and search for youtube blogs, youtube articles, websites or whatever. So we can say: hey basketball, shoes, okay and then, when we type that in we can say okay, we want the youtube blogs or youtube articles. So we look at this and look at this. This is going to be the top searches for when you type in basketball shoes, so we just click all of these and then, if our bidding is high enough, would somebody like this is basically a quick and easy way to get ranked number one in google? For your article right, because all these articles are already ranked on the first page for basketball shoes, so if you want people To see your stuff, all you got To do is shoot that article And go say hey.

I want to my ad to run on these specific articles on page one, so you guys So say: basketball, shoes or lebron shoes or something like that. Let’s say something, and they would come in here – choose all these and then Anyway, so you can’t see the idea and you can choose all these articles go through and show your stuff To you. So, like i’ll, usually pick about twenty to thirty articles in there to show my my ads to you just so like there’s enough traffic enough people reading, but obviously that’s basis based off of your keyword that you’re typing in here in the articles that you’re choosing alright.

Alright, so now we’re getting into the ad portion. Okay, so let’s just choose a random article. Okay would Obviously you want it. You want to choose your article, you don’t want to choose just a random one. So, like let’s say you tell, I mean, read a lot of basketball articles lately, we’ll just choose this one right here, But obviously this is like what you want to do. Is you want to go through and use the article that you uploaded, because this Could be your ad right and when you load it, you want to make it unlisted? Okay, so that not everyone on your blog seen it because it’s probably a little bit different type of ad or article than your typical articles on your youtube blog.

So you want to make it unlisted so that nobody else can see unless they have the direct url. So now we’re going to come over here we’re going to throw this article in here and then what I do is I do the in-stream ad, alright and then i’ll just show you guys the actual landing page. I use right here. Okay, so i’m just going to come in here, throw in the url Final url display and give it an ad name and hit save and continue and you’re done.

Okay, now really quick, let me hit a few things on the landing page because google’s actually, when you’re setting up these adwords campaigns, they’re pretty specific about what you can do, what you can’t do and it’s kind of a pain in the butt. Sometimes sometimes you got to get your your adwords rep on the phone and kind of have them look at stuff? Okay. So if you look at this, first of all, i’ve got a star up here.

Okay, so I said the simple system of real estate agent newbie use the three extra commissions just 37 days. Now Google will look at that and if I don’t have a star up there, they’re going to be like oh you’re, Promising that and not every person’s going to get that which is true like I i’m going to percent agree. That’s not true that every person is going to get it, but i’m saying a real estate agent newbie, i’m not saying that everyone, i’m not promising that they’re going to Get it.

So then you got To come down here and say: a disclaimer okay. These sales figures state above are my purse sales figures, so something kind of like that does basically a little disclaimer and then even like right here, jason where’s ab real estate lead generation specialist in the last 12 months to generate over twenty thousand five hundred real estate Leads I Even have to put a disclaimer on the stuff that I say: i’ve done.

Okay and then every single one of these bullet points. I put a disclaimer just some different things like that. Then you need your contact information. You need an email, you need a phone number, you need the terms of service privacy policy. These things are all I kind of pay in the butt, but they are What you have to have them to get approved and second for legal purposes. You also need to have them okay, so those are a few different items on your landing page or whatever pace you’re sending people and if you’re doing e-commerce like a shop, buy store.

You still need that stuff. You still need contact information. You still need terms of service privacy while all that stuff, so it’s not just if you run into like a landing page or whatever. Okay, So you give an ad name. You hit demo you’d hit, save and continue’ and You’re done all right so anyway, guys. Hopefully that was helpful as far as like the complete adwords tutorial for beginners here at 2018 kind of with all the new updates that google has with their advertising platform.

So If you guys have questions, go ahead and leave a question down there in the bottom, also, if you guys want i’ll, show you guys this one more time, this little pdf right here, just comment down below and come in adwords and then comment whatever your favorite Ice cream is sms before and I could get you guys that downloads so that you guys can have that is you’re going through. Creating this, you know, check step-by-step checklist, and so you can know exactly what you should be doing so you’re, not wasting tons of money and your advertising dollars are being best spent alright.

So, anyway, guys thanks so much again for reading today, If you guys are brand new here to my blog, my name is jason wardrop. I launch a article every single day on how to generate more leads. Make more money Grow your business. So if you guys liked it give it a thumbs up, comment down below with any questions, make sure you guys subscribe and with that said, I will see you all tomorrow.

 

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Learn How to Design — Designer vs. Developer #10

How did you manage to break through? So it’s not stopping you, but maybe enhancing the stuff that you actually do. I think one of the things that I always struggled with is that, from the visual standpoint like I’m, not a super talented visual designer I’ve seen some amazing visual designers that I’m just like. Oh, my goodness like that is really really slick, and I love that and that’s not like my strengths, and so I was a lot came back more from like the coding or a perspective being able to actually implement some stuff in code which they couldn’t.

But you know there was this kind of this deciding factor realizing. Am I more of a designer or more of a developer like you know, I’m not necessarily that great at graphics, but there’s still so many other ways of design that can kind of spread in so really like doing some research and finding about more about UX design And realizing that is really kind of wondered what I wanted to focus on, it’s kind of what led me to that.

So it’s definitely was this kind of process of navigating through it’s like. Where do I fit in my designer and my developer, were you know from the first projects that I started doing you know a lot of time? I did a lot of websites and when people come to you, they go hey. We need a website built, they don’t necessarily say hey. We need some front-end developer to come and come do this, especially if you’re working with smaller businesses and clients.

So you do take on the designer and developer hat to kind of make that happen. A lot of developers are very afraid to learn about design. It’s like, as I get question question like if I was to write an article, the perfect article for the developers would be how to how to learn to design or how do you, then, which makes no sense to me, because learning to design doesn’t really mean anything. It’s just like what part of design you know what discipline of design but there’s still that question of okay.

What is the first step? That’s someone who wants to really as someone who’s gone through this process yourself. What was your first step to say? Okay, that’s it! I’m becoming a designer right, I think you know following a lot of design patterns at that time. I didn’t really understand that they were called design patterns right. You kind of you implement them in the site’s doing a lot of web work.

You kind of take on okay, the navigation menu. Where does that live and you’re following a lot of the patterns that have already been created, and so you kind of learn to explore through that, and then you know, testing out the site and realizing. Oh, this doesn’t feel right like something’s off, let’s, let’s work on how to make this better, but I think one of the the great things that can really help designer or developers wanting to go into design is looking a lot of like the material spec guidelines.

They’re. Actually really really helpful, because not only does it actually tell you hey here’s some guidelines of what to follow, but it actually doesn’t really got a good job of explaining. Why you’re doing that yeah exactly so. That actually is really helpful because then you’re able to understand. Why was this created like what was the thought process behind, adding potentially a bottom navigation, or why would you have a side side nav? You know it’s it’s really getting to kind of explaining that so you’re able to learn from learn from actually interacting with something and seeing how they’re doing it, but also getting finding out why they decided to do that, because I think well so much of design is Some it’s problem solving right, so so many people forget that when I think of design they think of the finished product, but there’s so many different stages of how you got to that finished product.

And so a lot of it being able to understand how someone was thinking through that really really helps you from a development perspective get into that design field of understanding. Okay, how do I get from thinking of? How do I develop this versus? How do I even arrive to the solution? I think that’s the that’s kind of the big difference there as developers. You know you have something. That’s already designed for you.

For the most part, I mean some people get handed things. Some people get handed an ios mock and said: hey make this and make this into android. So then, at that time you kind of become an Android design. In that aspect, what you think is like the biggest thing that stops developers really understanding design. One of the things that we do at Google is we do design sprints, so the design Sprint’s are really great because it brings people from all the different disciplines and such leads together to work into solving a challenge that we have.

You know. So you have product managers, engineers, designers, researchers, everyone in the room together and kind of thinking and working through a problem which is really fantastic because you get all these different ideas and one of the things that I really notice is where, as we’re bringing in designers, You know and engineers, and all these people together is when we’re walking through the challenge.

The engineers are already thinking of the solution, yeah and already thinking about how to implement it. They go straight to that which makes sense that that is their role right as engineers. Usually, you are given something and you have to go. Oh, how do i, how do I make this happen? How do like thinking through problem solving how to actually get to that solution where, as designers, we don’t know what the solution necessarily is? So I think a lot of the blockers is automatically wanting to know the answer yeah, instead of being more aware and being okay with saying you know, I don’t know the answer to that, but let’s let’s explore it together, yeah, so I think that’s the biggest hindrance That can really stop developers and to getting into design.

It is wanting to have all the answers. It’s it’s okay, not to have them I mean, and what do you think developers can actually do to get past? That I mean because I find like for me. It’s way sketching and just experimenting, and so I suppose, is how does the developer maintain that kind of playful space where they’re, not thinking right, here’s the library we’re going to use to do like or whatever widget or fab or whatever? But what can they actually do that allows them to to not thinking about like the end result or breaking from that cycle? Yeah, you actually bring up a great point with sketching.

That’s probably one of my favorite exercises when I’m working with different people to get them thinking of solutions. So if you’re developing an app or so is hey, let’s get some sketches out there get a sharpie and just start sketching out through some ideas, because that really that doesn’t you can really get some ideas on paper and not be merry to them. You know and not feel like really connected, because you spent all this time developing the solution and realizing.

Oh, it doesn’t really work, and so, if you start really low fidelity with some sketches that can really open up your mind in terms of thinking about different solutions. Because as you’re sketching through it you’re realizing, oh like maybe I want to use this fab button or something everyone loves fab right, so you want to incorporate it somewhere and then you realize hmm, maybe that’s not the right thing to do and I haven’t spent all This energy developing or even designing this, so then I can kind of toss that and move on and create a different solution.

So sketching, I think, is a great resource. Instead of people go straight, a lot of people like to prototype in the code, but I usually like to challenge people and go hey start, sketching some ideas and then once you’ve landed on something that you think you want to explore. Some more then dive into code or dive into sketch or whatever your you’re using. So I suppose for the engineer to really understand design.

It’s almost like okay, just start sketching first and start thinking about the thing you’re going to build and the possibilities, rather then straight to the in solution. One of the things I really noticed there was the way really good designers responded to constraints. You know you think about: I don’t like black and white photography or jewtown prints, whatever their responses to restrictions on the medium

 

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How To Do Long Tail Keyword Research For Google SEO

Everybody goes oh when I start to talk about this, but it’s something that can really change your life. I just wrote a post about this on my website and I of course use long tail keywords in my keywords. So Google SEO things like that.

So let’s talk about at 40,000 feet what longtail keywords are because there was a gal in a Facebook group. The other day and she had written a post and I’m going to say I’m using my friend barb grassy as my goat, that she’s the book loss and she helps writers. She helps edit book. She helps coach writers, she’s except successful author herself, and so I figure if barb doesn’t know how to do SEO. Longtail SEO, then, who does so longtail SEO means kind of you’re going to go for the shortest version of the biggest keyword you can pick? Okay, so I’ll give you an example from my site when I started my website years ago, I was trying to rank for real estate marketing and or let’s go back to marketing right like I was trying to rank for marketing and there’s no way, I’m going to Rank in Google for the term marketing because there’s a lot more bigger sites that can rank for that, but even real estate marketing.

You know if you do a search for real estate marketing, because marketing people do marketing there’s um million there’s over 1 billion results for real estate marketing, okay, and so I I knew I to do some other things. That would help me rank for longer. Tail keywords like real estate, marketing marketing to a farm, real estate, marketing, funny realtor postcards real estate marketing how to get your first listing like those are all longer terms now.

Would I use real estate marketing every single time heck? No, I would say marketing your real estate business, how to succeed at real estate at your real estate, marketing how Realtors well you’re not supposed to use Realtors. I got in trouble for that one. You got to read your chart, your trademark keyword terms, but so real estate marketing. So you have real estate marketing strategy tools, ideas.

So then you can go even longer right, so real if real estate marketing was your logging. It like your shortest long-term keyword, then you would add things on the end, so we’re going to go with Barb’s and we’re going to yell at her. So I found this on her site. How do I start my book and I’m sure that this is super super interesting to her people, and I love that she’s answering a question that her readership or the people that she meets in public or her coaching clients house.

So this is probably I do this too. I’m like okay, I get to ask this question a thousand times. I want to answer this question. How do I start my book, but from a standpoint of Google, if you go and figure out, I use a tool called ubersuggest, it’s free and what they do. Is they pull in the Google search volume? So I did a search for how do I start my book and this was closest to it. How do I begin to write a book so for D and then, let’s see if we have how to start, how do I start a book? Thirty? How do I start my book ten? So those are searches per month, so I wan na help barb get right.

So that’s excellent! That’s going to be like part of her title, but we need to get her longer like more search volume. Keywords in her long tail. So, let’s, let’s sort this by search volume, can we search it by search flight filter results? Oh find keywords within search results. That’s awesome! Oh, and it’s an order by search form. It is in order by search volume, okay, so uh, okay. So how to write a book? How to write a book is our very, very, very best volume, 40,000 searches a month.

So we got how I’m going to write little notes over here right, I’m going to do this, how to write a book. So now, let’s find out from Google how competitive that search term is because probably other people know about it: how to write a book right how to write a book. There’s a 64 million different how to write a book results, and that is, if you put the quotations around it, it forces you to it forces Google to just look up in that exact order right.

So if we took them off so there’s a million how to write a books, there’s a billion how to write a book results, so we can’t really probably compete with that very well right. So, let’s add a word nonfiction right: how to write enough fiction book. How to write a nonfiction book now we’re down to 54 million results, which is still a lot, admittedly, but there’s only a hundred and sixteen thousand how to write a nonfiction book.

So we went from billions to hundreds of thousands, so I would say we could start with how to write a non-fiction book right whoa. We could do write a nonfiction book how to so. We just moved our how-to over how to get started right just by changing that. How do I start my book right like? How do I start? My book is not good, but how do write a nonfiction book now, let’s see uber, suggests write a nonfiction book.

It’s Lincoln it’s thinking now, isn’t this fun the best two seconds to figure this out a nonfiction book? Oh start it right. We want to filter it by words that have right in it how to write a book. So that was our 40,000 book. I write a novel: how to write an e-book, how to write a book, so we still have our how to write a book, how to write a book now. Is it an order right so she may want to. This.

Is it this is where it gets super exciting how to write a book for nonfiction authors right? She may want to write a big giant post. That is all about how to write a book for nonfiction authors right. So here’s my thing: this would be her bullseye. So this would be how to write a book for nonfiction authors. That is just blatantly going after the highest level of SEO longtail keyword that we think we can get.

Then she would say, write a nonfiction book how to get started. That would be one of these supporting posts. She would link back to that. She has other she’s other posts that are titled poorly, that we will go look at. She has a lot of words here, she’s writer, so she can. She can write some words. Girlfriend doesn’t have a problem with that choose one: how long should you book B so then she would do a writing non-fiction.

How long should your book be, which is slightly different right, writing nonfiction, is different from write. A nonfiction book people ask me all the time. So if I get a longtail keyword, should I do that one over and over and over again – and the answer is no like – that would be the most boring thing and you would only be trying to get that one tiny, long-term keyword search, let’s see what I Don’t want to know what shoes one is except the worst title ever Barbara Grassi.

You know I love you. Okay, write a book. He had ideas for as a marketing tool. Okay, so this is kind of about marketing. So we’re going to say, writing a nun. Now we got write a nonfiction book, write, nonfiction, writing, nonfiction and writing a non-fiction book to market your business right, and so now we have our three posts that we can try to get to how to write a book for nonfiction authors right and as we do More and more content with those longtail keywords on our website or on our blog most people have a wordpress or maybe a square skate space at this point.

But as you write more and more of those, you will go up so in my first example where I was telling you minis talking to us in my first example when I was telling you about my how to marketing to a farm or how to you know, Do a funny, realtor, postcards and stuff like that, what happened was I wrote enough different posts that were about real estate marketing? That, eventually, Google began to give me credit, but in the meantime I got Google traffic from those littler posts and my blog started to grow and I started to gain Authority.

So that is how you do. Longtail research in a super super easy to step way. Hoover suggests find a better search term that has more searches and then do a search on Google to find out what kind of results they get. Oh, I forgot one more thing: ooh. This is very exciting, so you can also do this. So if you say nonfiction, I don’t think it’s going to be in there. I think we got to do nonfiction, author Association, nonfiction authors, but let’s say right oops.

If I could type I would be unstoppable, oh shoot. Now we have to I’m glad that happened, though. So because I did that write a nonfiction book search, we need to do a incognito window, so I’m on a Mac. So I do control shift to control, shift command and just look up non opening on an incognito women window. So we’re going to go. Google right and then we’re going to say, write a book in a month in 30 days, so obviously, obviously there’s a lot of quickness around like that would be some good topics.

You could use right ain’t, let’s see what happens if we do nonfiction book outline. Oh, my gosh. She could do a an outline business plan. That’s nonprofit business plan. So let’s see write a nonfiction book fast, there’s fast again, it seems to be writing a nut seed. Now this is where now we’re crossing over to the other word. So we went from write to writing writing a nonfiction book for the first time.

That’s a really good one, and so, as you do this you’re going to be able to find these things in Google and just start writing them down. Everybody wants to make this so hard. Google tells us exactly how to do it, and this is how I do my research. Now I have all kinds of expensive keyword tools. I love SEM rush with the rest of us. I love you know the Google Keyword planner, but nowadays you can really start to get those super high level keywords right from Google just from showing the search and then doing a little research so hopefully helps Tara, Jacobsen marketing artfully.

If you like marketing articles, please make sure to subscribe, and if you like this article, please be sure to leave me a comment below YouTube, really likes comments, and I will talk to you soon.

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How to Get More Instagram Followers (2013)(No Hack)

If not here, you should end up here. If not go there and right here it says, search for a user and hashtag. You want to search for famous people, so that can be a celebrity or a famous shout out page and if you don’t have anything in mind I’ll be putting some users down in the description, so you can look them up.

I’m just going to do this. Shoutout page cuz, it has about two thousand eight hundred followers. That’s good enough for me, and you want to go right here where it says followers you want to tap on the number. Take you to this page and you will see all the people that are following that page. So what you want to do right now is start following a bunch of people as much as you can so just tap on, follow, follow follow.

Why is it doing that? Follow, oh my god. This is getting annoying, so you get the point. So, let’s just start following a bunch of people and if it says requested kind of like right there. I don’t recommend following him, because they’re probably not going to follow you back cuz. If you know they’re the type of people that would put their account on private, then I don’t know. But it’s you know it’s your choice but yeah so follow as many people as you can and wait about six hours at the most and within six hours.

What you want to do is look for the people that did not follow back and how would you do that? Well, there’s an app in the iOS App Store, I’m not about I’m, not sure about the Android, but I will find out and I’ll. I will be putting the link for the Android and iOS app and it’s called insta followers. Basically it analyzes your followers and it tells you breaks it into groups, it breaks it into the group, that’s not following you back and you know you get the idea.

So, basically, right here it tells me new followers. I have 15 new followers, us nine people have unfollowed me and 14 people are not following you back so which one I look at is the part where it says are not back, because we want to unfollow those people because they don’t know you know they didn’t Want to follow us so tap on that and unfollow those people now like. I said, I’m not sure if you guys have this app in the Android App Store, but I will make sure that I check I’ll check and I will and if there is I’ll, be putting the link down in the description.

So you can get it for your Android device, so basically unfollow those people that didn’t follow back and you know make sure you follow those people that are following back at him: easily unfollow them, and there are many third-party apps out there for both Android and iOS. That you can use to see who’s, not following you back and you can simply unfollow them from there. Anyways, like I said, Instagram is a big game.

I figured this article and if you learn something new make sure you give this article a big thumbs up and draw more articles like this and other content to make sure you click on that subscribe button. It sure does help me out a lot peace out.

 

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Online Marketing

Multiple H1 Headings: How to Handle Them for SEO & Accessibility? #AskGoogleWebmasters

Today’s question is from Marcus Chaepelli Marcus is asking. Can we have a clear answer to the question how to handle headings and accessibility? I see a lot of multiple H1’s ( all, but one are usually hidden ) out there on the web. Everybody treats it differently and stuff like the tag. So this is a pretty common question and it’s pretty straightforward.

Our systems don’t have a problem when it comes to multiple H1 headings. On a page, That’s a fairly common pattern on the web. We use headings to better understand the context of different parts of a page Having clear semantically. Understandable headings is useful in understanding any given page. However, We have to work with the web as we find it and a lot of it isn’t semantically structured at all For users.

The difference is minimal. Both kinds of pages can be extremely relevant to a question that they have In turn. Our systems aren’t too picky and we’ll try to work with the HTML as we find it, be it one H1 heading multiple H1 headings or just styled pieces of text without semantic HTML at all. In Short, when thinking about this topic SEO shouldn’t be your primary objective. Instead think about your users, If you have ways of making your content accessible to them, be it by using multiple H1 headings or other standard HTML constructs, then that’s not going to get in the way of your SEO efforts.

I hope you found this answer useful And, if there’s anything else, we can answer for you. In short, article form, please send us your questions using the # AskGoogleWebmasters hashtag on Twitter, so that we can include them in one of the future articles To stay in the loop make sure to subscribe to the blog and see you next time.

 

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Online Marketing

Google AdWords Keyword Tool – Exact Matching and Exporting – Optimized for PPC

This is uh. This is our website. I’m going to go to a home page okay. So there is the site, earth grid, calm and when I’m now goos I’m going to go into google and i’m going to type in Google Adwords Keyword tool or you can just Google Google Adwords Keyword tool. Okay. Now it gets you right into the Google AdWords tool. So this is some stuff that you probably most people, will basically just type a word or phrase in here.

What I’m going to do is I’m going to take this page right here now, i’m going to copy, because our homepage right, i’m just going to paste that right in this box under the website field. Now you can do this with any website any competitor, any product that you’re trying to sell you just pop in the URL of the website, supposing you’re selling a clickbank product just pop into you or all that what’s going to do, is it’s going to fetch all The keywords right from that site and populate the keyword list down below now.

The other thing you want to do is you see where it says broad. I want you to uncheck that and go to exact we’re going to uncheck. You have to actually click exact before you can uncheck broad, but I want you to emphasize this thing. It says exact right over here, okay and so then I’m going to go over here and I’m the type in the key. I hate these captions there we go now you see. What’s really cool is we got all these keywords? Build a website make a website domain, name, search, free web site hosting.

The next thing you want to do is go over here and search by global monthly searches, and you see web hosting. This is how many times per month, people are searching for the exact phrase. Now, if I go too broad – and I do it again – you see you have a website – 100 million websites online website, all that data is kind of useless, because it’s so broad and so vast. You probably won’t even do this. What are you doing, PPC or any kind of campaign? What I like to do is uncheck the broad and just go and exact, and that tells you exactly: okay, there’s 135,000 people searching for web hosting every month, website, design, website, templates domain names, blah blah blah blah blah all right, that’s good! Then what you can do now um, I let’s see if I can do this, I’m going to go grab all this stuff cuz.

You know, google won’t let you actually export this stuff, but you can copy that to your clipboard and then I’m going to tell you you know you want to fire up a very free tool called open office. You don’t have already have it already installed it to go to openoffice.Org, okay, we’re already five minutes through it. I’m almost done demonstrating what I was going to show you, which is really cool. This is from a 90 minute article, and this is all I learned from this 90 minute article.

So one of the things I’m working on here is delivering 10 minute. Quick BAM apply it stop this article. If you want to and go back, go to openoffice.Org and download this product, it’s a free product, it you know. If you have office, you can do that too, but it may not. You know I find that open office works better for by copying and pasting stuff. In that you like lift it from somewhere else without getting all the forest, so I’m going to go here to UM to op OpenOffice calc.

If you could also use a google docs as well fill the other key here is in there yeah yeah. You could use google docs, but I don’t necessarily want to let Google know that I’m lifting all either because all the London up – and I also what I’m trying to do – is keep a local copy of it. So, okay, so now I have my spreadsheet here and the first call of a ducking, so I could just delete that and I can expand this column out right here and now here I got all my statistics right, so I’ve got my 16 keywords.

This is how to 35,000 local 40,000 okay and now, if I want to do a PPC campaign, I now know what keywords to go after all right. So then I could save this. I’m just going to save this to my desktop and i’m going to call this a web hosting keywords and we’ll go back to that now. I’ve got now got all my keywords that I’m going to go after all right, so this is very, very useful because then the other thing is they: supposing, if you, if you’re buying a some pay-per-click ads, all you need to do is copy this column, and then You could open up like notepad, okay, paste it in right.

What happened there copy what the heck’s going on? Oh, it’s at the very bottom there. It is see that now I have all these keywords now you can grab these keywords and paste them into your PPC campaign and by those keywords, and we can do another training, how not you how to do paid advertising that wasn’t the purpose of this. I just want to show you how to use Adwords and what the distinction is now.

Why would you want to use AdWords? Well, generally speaking, if you don’t have a keyword, that’s at least like 30 or 40 thousand dollar, thirty dollar thirty or forty thousand s articles like 30 or 40 thousand searches per month. It’s probably not worth your time to write a blog post to really kind of focus on that keyword, even with PPC, alright. So on any questions I’m going to this is what I want to impart to you.

It’s a very, very simple thing. Just to summarize again number one pop in URL or you can put in the word or phrase here, but I like tears because if Dutchess all the key words right from the site. So if you’re, if, let’s say, for example, you’re writing a book and – and you want to come up with some keyword, ideas for your book will find a competitor’s book that the best seller pop those keywords in there and then use this to figure out what keywords You want to target for not just for getting your basic broad you’re, giving your broad-based keywords down and then i’m going to pick something like something in the thirty forty thousand range.

Something like you know, create a website. Okay and then i’m going to go on to the next tool with that n equal any questions before we uh that useful. Yes, that’s great, i’m sure it is alright. So, if you’re reading this article I’d like you to take action – and none of this really matters, if you don’t have a reason for using it, so if you’re selling an affiliate product, you want to use this information to buy some ads takes, you know, take some Kind of action by those ads or contact the person that sent you to this article so that they can show you a little bit more about how to do uh how to apply this to your business.

 

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Online Marketing

How To Build Your Online Presence Using a Cool Web Tool – S2 – Episode #1

First, go to w-w-w dot, maas that’s M 0 Z, dot com forward, slash local, I repeat: w-w-w dot, Maas moc that comp or slash local and Mars has been beautified once you go to this website right down or inter your business name and the zip code.

For your business, once you do that, you will see two options: the first option, if you are already listed it, will give you some type of a score like let’s say twenty percent or forty percent for local online visibility and at the same time it will give You some suggestion on how to improve that and make it, let’s say more than seventy five percent. So if you see that go ahead, do your best to fix those issues.

Moz will show you how it will also show you the incomplete content that you probably missed, and what you can do to make all of them. One hundred percent. Okay, once you do that make sure you have to log in on every listing, like you have to log into Google, to bring to yahoo Yelp foursquare. Now, if you don’t have access to those, you can actually claim them. Then we access them. Now, if you don’t have any listing basically mas said 0, your business address, your business name does not exist locally on the search engine.

Now you have to create those listing. This is very essential because when you do this, what’s going to happen that it will help you with the search engine, it will help you to get more exposure. It will help you to generate targeted leads so make sure you do that now make sure you open your world document, notepad openoffice googled office. What about the kissing me just open one and start writing down all your information.

The information I’m talking about are your business name, the description of your business, all the contact information, your phone number, business phone, number cell phone number, email, address, website, social media websites, hours of operation, types of payment that you take five to ten images of your office Or of your business of your product and the proper category basically select the proper category, each listing might have a little bit different.

So if I’m a doctor or let’s say a dentist, I’m going to pick like a new health, medical dentist and so forth. One thing I can remember that the information for your business name, the phone number, the description all have to be exactly the same. If I type let’s say crazy, ninja dentist, I have to make sure that the same sentence, if I put all of them in upper case – let’s say in Google+ and all over them in lower case on y’all, it can cause some sort of conflict.

So what I mean make sure that all of them are exactly the same. So that’s why, if you write them down on a notepad or warm documents, you can just copy paste for those of you who didn’t have the list in the first place as soon as you submit them, google, bing, yahoo, yelp and Foursquare, they will send you some Type of postcard, like within 7 to 10 days and days once you get it, take it and enter them on those listing.

There is to the other listing like citysearch and superpages. They will actually verify your information while you actually submit it so make sure you have the right phone number, because when they call you, you have to answer right away. Is it easy? Is it real, easy? Well good question? It is easy, but unfortunately it’s a time-consuming. So let’s say again: you’re very busy: you don’t have the time to do it.

You can actually have Mars. Do it for you for an affordable price and I believe they do it once every year. You’ll be surprised how much they charge. So the choice is yours, but because your local business owners – this is the basic. This is the most important thing that every business should actually do, because your customer do exist there and it does help with the search engine. Really it doesn’t really cost that much.

So please go ahead and do that today and if you need any help, let me know share those linked with me and I will basically help you until exactly. Where did you miss? Because you know I love to help and I really want you to succeed because you succeed, part of me has part of me have succeeded now. It’s your turn. Tell us, what did you use to get an exposure from the internet for your local business comment below and please share and don’t forget.

Please subscribe to my youtube blog and let me leave you with something to think about patient. It’s not the ability to wait. It is how you act while you’re waiting, Joyce mayor thanks for reading, and you have been Yusuf, I that was fake and it’s a freak on get your freak on.

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Online Marketing

How We Designed Chrome – Designer vs. Developer #20

What you want? It’s always they want more and more, but they never use those things, and it’s really hard and quite brave thinks they know we’re going to script stuff away. There was internal talk about how chrome is built, and I think back to that time, where Internet Explorer was the dominant browser, Firefox was just was fighting and like the developer, tools were becoming quite prevalent and Safari was was, was just released.

I believe and Google designs to build a browser. So how do you start in that environment? Where there’s so much competition chrome was released in 2008 yeah, but actually we started on it in 2006, oh wow and the team at Google that started on Chrome was actually we were all working on Firefox. When I first joined Google, the beginning of 2005. The idea was to work on making the web better. One way to do that is work on making browsers better.

So we started out as a team working on making Firefox better a year and a half into it. We made the switch to actually building our own browser, and that was a big, big, complicated decision right, because you know we had already. We had been going down a certain path right. So looking back, I think or a number of factors right. First off we thought we could do a really good job, so that had to be true yeah, but also you know there were a lot of things about browsers in those days that I think created, frustrating user experience.

Yeah you got to go about going back 2006. You know applications like Gmail, yeah Maps and YouTube, and so on. These things were becoming popular and other folks were building complicated web applications like this and your typical browser. In that day, if you were to leave Gmail running overnight, you come back the next day and your browser to feel pretty sluggish and bogged down because of just the weight of these applications and so way back then we we had the idea.

That would be really nice to split up the browser into multiple processes. Right operating systems had gone through a revolution from the days of windows, 3.11 to Windows, NT and so on. Yeah we’re pre-emptive multitasking was the thing OS 9 to OS 10. Could we use pre-emptive multitasking? Could we take advantage of actually multiple processes on these systems for web browsing and seemed pretty pretty pretty like, actually seem possible? If you are thinking about a browser from scratch? Yeah I mean in terms of like the UX of again is like going back to the beginning of like browsers or the browser’s of that time.

It reminds me a bit like search before Google’s like search was basically portal sites and the search input field was like almost the most least important thing, but then Google came along. It’s like Nana, that’s the wrong user experience with when chrome came about. It was quite radically different because I know remember this phrase is a Content, not crime, yeah um, so just making that kind of UX decision of like you know, because it was all toolbars and remember when you install anything everything.

It’s all fact you back, then, is very common to find a user with internet explorer and they had installed multiple toolbars. So it’s not just one tool: Bartlett, multiple tours and there’s it’s great absurd. Screenshots of people was, you know those browsers had like five toolbars and it’s not a lot of room for the content right. So one of the things with Chrome’s content now chrome idea was to really remember that the whole point is people want to engage with the web application of the website.

The web content and the browser site try to get out of the way just facilitate helping. You use the web, and so even when we designed the extension system, we resisted the idea of having a first-class way or proper way to do toolbars or sidebars. We really didn’t want extensions over you really. You know using up screen space when that screen space to users really want that for the content. So we designed things, like extension buttons.

That would be the primary access point tried to guide things in a way that would um preserve that notion and even the UI of chrome itself. We tried to keep it very minimalistic. We you know we spent a lot of time in the early days. Thinking, if we’re going to introduce another browser, it’s got to be so awesome right, it’s got it and what does that mean? It’s got to have like the most amazing features.

It’s got it like have a whole new take on browsers. It’s got to be radically different. Ui, surely that would be the reason why we’re doing this right yeah, but in and we tried many different things: putting tabs on the side. You know fancy user gesture kinds of things, Mouse gesture types of things I mean none of that really felt right, and we can do that process. We came to realize what what actually we were doing and what really would set chrome apart is that as a browser, just works better yeah like creating software.

That’s not frustrating is actually hard to do yeah, and I think users appreciate it and so started to think about it, and what does that really mean for us? It was like all products should be pretty simple right should try to try to come up with elegant UI choices. Keep it simple: it should be performant but, like I said, browsers, browsers, have a history of being janky and not well-behaved, and and and you, the user has an expectation when they click on something, especially when it’s the chrome of the UI and when it’s the the Browser UI, they click on it.

They say close this tab. It should close right away yeah, you know par for the course. Those days was. You click close that click to close that tab, and you see you might see a beach ball on Mac, os10, yeah or nothing happens on Windows. You start to see the application not responsive problem right, but in chrome, because we went with this multi-process architecture. We were able to guarantee that if you click close on the tab, it’s gone yeah and those are examples of like responsive UI that you know.

Sometimes, when we talk about performance speed, we mean like how did welded perform on a benchmark, but a lot of times. It comes down to like was experience, smooth, responsive to the user input. Did it actually do what the user wanted it when the user wanted it, that kind of thing, so, simplicity, speed. We also put a big focus on security and stability, so we had these four s’s yeah, and that was the thing that we just repeated to ourselves: if you’re not sure what to work on work on one of those things.

Yes, work on making a simpler design work on making a more performant work on making it. You know more secure so and really with security we mean making it so users feel safe on the web. I feel in control of their privacy. They understand what’s going on, but also that it’s the system is protecting you from malware and so on and again our multi-process architecture not only helped us make something more performant, but also something more secure, a browser more secure and, finally, it helped a lot with stability.

We knew that starting from scratch, with a browser that might actually be the biggest concern, is it going to just crash? Is how do you? How do you exercise enough of the browser in your testing to know that you’ve got it right? We based the browser on not on Firefox, and we based it on WebKit, which is what, at those days that was Safari 2.0 Safari, 3 had just come out and WebKit Safari was known to not necessarily be the most compatible with the web right.

Modern web standards, driven by Firefox, were just becoming a thing. Internet Explorer has had a lot of quirks about it. Internet Explorer 6.0. A lot of quirks, especially thinking about like flowed yeah, that with the flow, though we had a box model. All these things were very impactful to like how web pages were built. If a developer was testing a lot with Internet Explorer, there would be the quirks that they would code to if they were testing.

A lot was Firefox we’d, see that and the Safari it was like. Well, probably, they weren’t testing with Safari, and so it was a big challenge in a big fear. When we launched Chrome, is it going to just crash all the time yeah? How are we going to? How are we going to manage that? So we put a lot of effort and in fact that same issue in forms like our choice of the user agent string. If anybody’s seen the user agent string of Chrome, it’s kind of hilarious because it mentions ever every browser ever since chrome came along.

And that was part of navigating this whole like does it work conundrum we always taught in software development and UX, add more features, because more features means more value, so I mean: was there ever pushback or was there like a fair, maybe we’re taking away too much From the browsing UI, we certainly ugly launched, and it originally chrome, without an extension support, and even the bookmark manager when was was, was revised quite a bit.

I’m going to post the initial beta things like this, so we we intentionally went with a very minimal approach, but we also really encouraged the team to try a lot of things with the idea that, knowing going into it that we would probably throw away things that Aren’t good yeah, that was the I don’t know the mantra if you will like. Let’s just try a lot of stuff and if it doesn’t work it’s okay, we just throw died, it’s not the end of the world.

We don’t have to ship everything we dry. I think that was really liberating and really helpful, because there were a lot of folks on the team who had different had had interesting ideas and and it’s empowering for people to try stuff. But it’s also, you know appropriate that we, we don’t just say because we built it, we should ship it looking back. What would you say were the best decisions you made and also for two part.

What would you regret in terms of like oh yeah, things that you did, that you’d wish you hadn’t? I mean you can also I’m an engineer. I was definitely an engineer at those days and I feel really good about some of the decisions we made. As an engineer from an engineering focus, you know we really put a lot of. We talked a lot about how important was that we were building a product, not building a platform.

I mean ultimately is a product that carries the web platform, but what I mean by not building a platform is that sometimes there’s a temptation as engineers to go off and build framework and and tools for creating the product that you’re actually there to create you. And we really resisted that a lot tried to make sure that we focused all as much of our energy on like actually building a browser which was very helpful to make sure that that that’s what we did so, for example, we said first we’re just building a Windows browser – and that meant, let’s just use win32 straightaway, all the Microsoft API is not looking for any cross-platform toolkit framework to build our UI.

Yes, one day we’ll bring this to Mac one day, we’ll bring it to Linux. You know, and so on, but like for now we’re just building a Windows application and when we went to finally build a Mac product a product for us 10, we told some of the engineers at Google. We said hey, you want to come work with us. We’d love for you to build the best browser for OS 10, and we want you to approach it. The same way that we approached building for Windows, which is all the UI, should be cocoa.

It should all be native, and we want you to have the freedom and flexibility to both embrace the native operating system primitives, but also move quickly as those primitives change, as the iOS evolves. So, let’s build a Mac focused product again with this idea that it’s we’re building product on a platform for building browsers, but what ends up happening as you do this and we did the same thing with Linux.

What ends up happening as you do this? Is you know we start to realize. We were coding same thing three times, yeah right and later on. Things like Android came along and iOS and Chrome OS, and so our world got a lot more complicated and what we ended up doing is, or is this arc from the singular I’m building a product to I’m starting to build platform things that helped me build that Product across and different platforms, yeah and that came afterwards – and I think that was actually somewhat healthy in a bit it.

To a certain extent. I kind of have some regrets that we built Chrome so much as a monolithic product. So while there is some code structure, that’s healthy and good, and – and there is somewhat of a layer cake, if you will there are – there – are some cuts that some some extra layers in the cake that should have been there. And now we have a lot of complexity because we didn’t make some of those cuts earlier.

We didn’t modularize necessarily as much as we should have. But again I think that came from that that focus some were just building this product and he does. I don’t need to be extra. We don’t need all that extra modular modularity, and now we find ourselves wishing he had a maybe done a little more, a little more forethought on that. What would you say, the decisions that were made that were actually really good to the success of a break, yeah yeah, so design examples in engineering examples.

There was this one one concept that was came up very early, which was – and we wrestled with this a bit. So the content area of a tab right, we started with the idea that there are some. We will actually have some browser UI that lives in the tab. So, for example, when you open a new tab, page there’s there’s some content shown to you, suggestions about things. You might want to do yeah. We started out building that natively and we started to find ourselves discovering an uncanny valley, because development users have this expectation that things inside the tab behave like web pages.

But building that not using web technologies meant that some things were subtly not right: yeah selection, behavior, wasn’t there context menus? Not there and the same. You know just things were subtly different, and so we scrapped that and we built the new tab page using web technology, and now it fit better everything we didn’t have all those little niggling little bugs you just felt natural. It felt natural it fit with the product.

On the flip side, we had some dialogues and some of those dialogues, mostly they were built natively, but a few of them were built using web and they never felt quite right, and so then we came to this. Discover that, like, let’s be opinionated about this, if it’s a dialog, it’s done natively and if it’s in the content area, it’s done with the tab, and then we avoid this sort of uncanny valley situation.

When chrome came out, there was a designing for best viewed in Internet Explorer, 6 yeah, and it’s interesting. You say like at the time. Webkit was not the priority of web developers. Now, we’ve shifted 10 years later, we’re seen best viewed in chrome or best viewed in WebKit browsers. So there’s this constant fear that we’re possibly entering back to the past, where, if, if, if development stops, then users and like the web technology becomes like a stagnant, oh yeah, that’s a great question.

I think that oh there’s a couple different things that happen with ie6 right, so, first off Microsoft stopped evolving the guys and we’re not stopping evolving api’s. We our mission, is to make the web better, and so it continued invest in that and the way we invest in that is, it’s very important to work with the standards community, the other browser vendors in particular and web developers, so that we get it right.

One of the dangers of shipping an API, if you’re the only one, only browser shipping it is that you might come to find that there’s a better way to do that. Api, yeah, a better design and then the end result is we’ll be tempted to ship. The new design as well the better design, but we won’t we’ll – have trouble leaving behind the old design so now we’ll ship, two ways to do something yeah or in the worst case three ways to do something.

If you look at CSS gradients, you will see. There’s multiple ways: yeah – and this comes from this – this this phenomenon. Where browser ships it early, then they learn that oh gee. I wish I’d done it differently and then they ship it that way too, and then oh yeah. I wish they would do it differently and they ship it that. Finally – and so you end up with a multitude of ways to do things in the web platform, gets really complicated and we don’t want the bad develop web developer to be thrashed by all of that.

Right, we want to keep it simple and make sure the api’s work well, so we want to do our do a good job, and that means spending time with other browser, vendors spending, time with web developers, learning understanding all the use cases and being very deliberate in The standards process, but we should still be able to ship something. Finally, and sometimes we do have to take some calculated risk yeah right.

Sometimes we are the first browser to ship an API, but we hope to do that in a way that stands the test of time, you’re looking for pain, points and you’re, trying to understand the why it is that people have these problems so that you understand their Mental model and you avoidable, designing in that way again.