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My name is Calvin Deusen from ogle web design just outside of Fort Worth Texas and with me, as always, is my good friend and co-host Matt Siebert Kataria strategic design, how’s it going today Matt, it is going. I mean I’ve racked my brain with something to come up with to talk about during this little introduction segment, but man nothing really happens now.
It’s like a month of isolation to come up with something and still just know, yeah pretty much, but no I mean no news is good news right, that’s what they say at least so, keep on truckin there. You go well awesome. Well, today, we’re we’re joined by the lonely, Viking Shane here to talk with us today. All three of us are graphic designers turned web designers and we thought it would make a good conversation talking about kind of the pros and cons of each field and how he’s kind of integrated, both of them together in the services we provide so good morning, Shane.
How are you doing today doing very well? Thank you. It’s it’s not the morning for me so good afternoon, good evening and good night in the words of The Truman, Show yeah, I’m good. Thank you. It’s great to be with you guys. Well, we’re happy to have have you on here your your a stapl and all of our regular Facebook groups, so we’ve been interacting at a time, but we hadn’t jumped on a call together.
So I’m excited to do that for anybody who hasn’t been introduced to you. Yet why don’t you give us a little bit of background about? You know yourself what your business does, where people can find you all those cool things cool. So, as you said, my name is Shane Shane Riley. If you see my cinnamon, you don’t know how to pronounce it, and I my business is called lonely Viking and we basically do what everybody else.
Does that’s the real there’s your elevator pitch. We just do what everybody else does. Yeah I mean we’ve got like a we’ve, got a little elevator pitch thing. I guess: how does it go? I try to remember it. It’s a we help overworked business owners grow their business and get their laugh they’re nice. So we don’t have like an industry niche, but we try to like make this niche, that’s like where we try to help business owners to automate and to get better conversions on their sites and that’s how we push that.
So that’s what I do I live in in South Africa. I live in in Johannesburg and yeah. We you can catch me on YouTube. I have a little blog, where I do mostly kind of elemental tutorials and I’m starting to do a few other things there and I’m all over Facebook, like you said yes, you’re you’re good, follow so definitely go check out the YouTube blog, we’ll leave a will, leave A link to all that in the article description here, so so, let’s get into this, I think all three of us came to website design via graphic design, so I’ve told people before, but I worked in the print industry for many many years before I started doing This and kind of found this is a way that I could actually run my own business in the print industry is pretty expensive to do that, and the web industry is basically free to do that.
So I kind of made my way and tried to translate those things I learned in graphic design to web design and Matt. Your story is fairly similar right, yeah started, started with print design and and branding for years, and then probably about five years ago, started to dip my toes into web development and found that it’s a lot more forgiving in a lot of ways. Sure it boxes you in and others, but like overall.
As far as the business goes, it made a lot more sense to to really dive in a head. First in that direction, yeah I found the same thing but Shane. Why don’t you tell us a little bit about how you got started and and how your path has been? Oh, so I’ll try to keep the story short because I’m prone to going on very long, but basically, when I left school I am. I started my own business I wanted to. I wanted to start a surf clothing label, and so I worked for a year as a in a property valuation firm, and that was the worst most boring thing.
I’ve ever done, but I said I saved up my salary. I was living at home and then I started this clothing company and then I kind of needed to learn how to design like stuff for the black prints for the t-shirts and all that kind of stuff. So I did a whole bunch of stuff. I learned screen printing, I bought sewing machines and we had a little manufacturing thing going, but I kind of was self-taught graphic design like that, just kind of by necessity.
I had to design like the posters for our marketing and, and so I kind of got into graphic design and branding and stuff like that. I’ve never really been in the print industry. Like you guys, although you, you can’t do graphic design without experiencing the print industry. In some way shape or form, you know I did a lot of design for screen printing and then, when I ran that business for quite some time and then winner, when I was getting married, that business didn’t earn enough money to support being married, and so so I just I decided to sort of pivot and I started doing graphic design for clients, and so that’s when I started doing logos and print design for them that kind of thing and that sort of morphed into web, when one of the clients had done a logo For said, hey, can you build a website for me and I was like yeah sure, even though I had no idea how to build a website and then our promptly jumped on Amazon, bots, HTML, CSS and PHP books and then got studying, and I put the sky’ Website and that’s how I got into web at least you jumped into code, I just jumped onto Wix and was like yeah I’ll fix you a web site yeah.
So yes, so what’s a let’s talk a little bit about the pros and cons of graphic design versus web stuff, so I think there’s definitely some things that I’ve brought from my graphic design life into web that have made that transition a whole lot easier and I Think there’s some other things that that have always kind of bothered me about print design or have really started to bother me about like graphic design stuff.
Now that I can do web. So when we first start by by some of the things from both of you, I guess that that you think are really useful in web design coming from the background of a of a graphic designer. So what would you say to that Shane? I would say the very first thing is that changes are easily made right so like it. I remember once doing am designing business cards for a client and then having a couple of thousand of them printed, and then they had a mistake on them and I had to eat the cost of getting them reprinted.
That was like, if you make a sense at our branch yeah so like on a website. You make a mistake and then you know you get if you’re lucky you’ve got something like project huddle or WP feedback, and you get a little comment and you make a change if you’re not so lucky you get a word document. Those changes are easily made. I think for me, that’s probably like the first thing that comes to mind. How about you met yeah.
I’r definitely going to mirror that for sure, for example, Kyle and I actually worked on a project together and when I sent it to the the printers. Neither of us realized that the the file itself was RGB instead of CMYK, so we got like thousands of these rot cards sent to the client and all the colors were just completely wrong. Like the blacks were Gray’s, the greens were yellow it was. It was real.
Bad so, like you know, that’s definitely a downside to print or once you send that file off. It’s done it’s in concrete yeah, but at the same time you know I really do like like Kyle said earlier. I still do a lot of like print work and design work and anytime. Like an illustration or something like that comes in you know, it’s it’s one of those things that I love drawing. I love illustration, but I don’t really have the time what with managing clients and the business and all that stuff to do any of that on my own.
So you know I don’t take it on very often, but it’s a nice change of pace. So I think, like just the freedom, the graphic design gives you over Web Design, mostly I’m like the project types. You know there’s illustration: there’s package design, there’s branding, there’s there’s a whole bunch of stuff that you can do or is Web Design. It’s a little bit more niche-y and I think you know when I look at this, I think about just from my own journey and my own perspective.
What’s really helped me in coming from a graphic design background is you you have to spend a lot of time? Learning about things like negative space and typography and and all these kinds of things that just go into any kind of design principles yeah. So by the time I actually found website design a lot of those things were just in my nature. To do that. I think a lot of people just starting out first, the first thing they ever design is a website.
You know those principles aren’t already ingrained, so I think there’s a lot of translation. You know if you’re somebody that’s looking at website design as a possibility. You’re, a graphic designer and you’re looking at web being a possible move for you, I think there’s a lot of things that translate across from from graphic design to web design, and you don’t find anything else, besides kind of those those few that I mentioned, that makes Me think of like the opposite problem, where, like you come to web design and everything’s kind of like grid based and positioning, is relative for the most part, unless you want to run into other problems and use absolute positioning all right, but so like.
I guess I’m not answering your question, but I’m moving to another point, but you can come from that background and have that knowledge. And then you want to just have the freedom of like placing something wherever you want it, and then you find out that well in web design. Although, if you, if you know what you’re doing you can get get around that, but for the most part, when you starting out you’re like this thing’s got ta go in a grid.
That luck has to be in this certain position, but it doesn’t look right compositionally. I want to move it and I can’t do that and so the learning curve from that point of view becomes kind of steep and you can’t just take your your print knowledge and just slap it into where. But I think what you were saying: it’s a huge help to understand, composition and typography, and space like I find my business partner is a developer and he often helps out on like the design side or actually building the the websites, and I’ve always got to tell Him like add more space more space like pattern just want to fit everything in yeah and then he so now he says to me: well, I’m now I add the space, I think should be there and then I add 50 % more so that you weren’t telling Me to add more space, a lot of that stuff translate yeah exactly so.
A lot of that stuff is great, like you learn all of that those design principles and bring them over and that’s great, but there’s also the converse where there’s some constraints on web design. That hold you back a little if you’ve got that background, so learning, let’s merge those two things is important and when I worked in in the print industry, it was mainly in sign shops. So when we were dealing with we’re dealing with really large format, stuff right, so big billboards and big building signs and stuff, so when I would have to size something in Illustrator, it would be by inches or by feet right.
So that was always the system. I was using to measure everything was inches or feet so when you get to web and it’s a completely different way of looking at it. So still when we’re talking about like relative sizes and stuff, it’s still hard for my brain to like comprehend. All that, because I’m used to things being there, either six inch tall letters or they’re, not six inch tall letters. You know it doesn’t depend on big.
You know the surface area is right, so that that’s been a really challenging thing to kind of just take over that habit. I think and kind of jumping back to an earlier comment. The whole, like you, know, building as a designer you see like the absolutely gorgeous websites, or at least the website mock-ups on dribble and places like that, where they’re they’re, gorgeous and they’re, clearly a graphic designer that’s putting them together, because once you start like really looking At it, it would be such a nightmare to actually build.
I think that, like kind of illustrates that fact over again yeah – and you know when I when I first started doing this – I I didn’t have the I guess, just the the tools in place and I didn’t know my tools well enough to just jump into a Tool like Elementor and start designing right away, so the first websites I did. I designed them all in Adobe, Illustrator. First, because that’s the program. I know, like the back of my hand like if, if you can do it in Adobe Illustrator, I can make it happen.
You know so I started designing all everything there then having to recreate it in in web and kind of use that as a transition to like move from this is where I’m comfortable to now in web. Like now, it’s very rare, I hope, an illustrator to mock up a website or something, but have you all done some of those kinds of things? Have you seen yourself doing that I do a lot of pen and paper sketches before going, but rarely I’ll build something in in Photoshop or illustrator.
First, I’m kind of like for lack of a better word, I’m kind of lazy. So I don’t like to do things to us, so our generally just dive in and just start building. If it’s just me working on a project, I would just dive in and just start building changing CSS. Now it’s elemental, it’s easy, like oh people build or whatever you just. I just build straight in there, but even before, when I was doing WordPress sites with CSS and HTML, I would just jump in and then change the code and refresh the page, and just do it like that.
I was never keen to do stuff twice. Obviously, if I’m working with someone else and I had to supply them a design or whatever, then I would do it in Photoshop generally, not illustrator, so much but yeah sure yeah, I don’t think illustrator is the preferred choice. It’s just what I spent all my time in, but I will say like one of the biggest things I’ve seen and it’s something that I didn’t realize was a problem for people until we were in these communities – and I see other people struggling with it.
It’s something that I never think about. You think about things like when your customers send you a logo and it’s you know a bad size or it’s pixelated or you need a white version of it or this or that you know. I don’t even think anything about opening up the logo in Illustrator most time you can recreate it pretty quickly and then make whatever kind of file type you need yeah. I need to do photo shopping two things.
That’s not a big deal. I can just jump in and do those things so some of those tools you have in the graphic design world just make life so much easier in web design, because I think a lot of people are subbing that kind of work out or using crappy files that They probably shouldn’t, be, you know, yeah, like a logo. From a Word document, I had to actually learn to to do like stuff in Illustrator, because I would get people’s logos for screen printing and they would send it in like a word document or like a tiny JPEG.
And then you obviously can’t screen print that because you need to separate the colors and you got to have it vector, so you can make it the right size and stuff. So that’s how I learned illustrator in the first place, but definitely that’s helpful and, like you say you don’t really even notice you get that file and you’re like oh, this doesn’t work and you fire up illustrator or Photoshop and like 20 minutes later, you’ve got something That you can use – and I think people who don’t have that background – I just like back and forth with the client.
Do you have a vector version of this or whatever and it becomes a nightmare yeah. I don’t even ask anymore if I can do it. I just knock it out, but I mean I don’t know I don’t know about you, man. I don’t always pay attention to what tools you have open on your computer there, but if I’m designing a website, I almost always have Photoshop open, because I’m resizing photos things and I didn’t really have illustrator open as well, because I might be making some icons or Making some kind of pattern for a background or whatever it may be.
Are you the same way Matt yeah, the majority of the time both of those are open for sure yeah? So I wonder what it looks like for the web designer that doesn’t have those tools or similar tools. I know not everybody’s on Adobe’s expensive plans, but yeah. That would be something, and I will say I think, one of the biggest benefits that I found in this transition – and this is you know some people will identify with this, and some people won’t as far as working in a print shop, doing graphic design stuff.
I have enough creative skills to make something look nice, but where, where I was actually most valuable, is the fact that I could. I knew how to use the programs really well and get things done really quick and they would look nice. I’r not I’m not an artist, you know, so I’m not making things that are that are are super artistic are super creative and that actually lends itself really well to web, because you don’t really want a functional website to be a piece of art.
Necessarily all the time it needs to be functional. First, like it can be beautiful too, but a lot of times. That just means it’s, you know simplistic or user friendly and stuff like this. So, where I kind of I have always felt, I lacked in creative ability and artistic ability. A lot of those things are masked by websites just by nature of what you have to do in that kind of work. Have y’all noticed that yeah and so the the type of the type of artwork that you’ve done in the past Shane? You know you talked about doing screen, printing and stuff like that.
What what kind of what kind of tools, or I’m not really tools, but what kind of habits have you formed that you think are the most valuable that have translated to web yeah? I guess I would say, like I mentioned, just being able to use illustrator and turn stuff into into vectors and stuff, I would say, that’s super valuable and then just understanding design from a different point of view, like not.
A lot of people have had experience with designing for clothing print, you know, and so sometimes that can come in really handy luck and give you a different perspective on design. For example, when you doing screen printing, like how many colors you have in a design, affects the cost of production hugely. So if you had a one color print on a t-shirt, it’s much cheaper than like a four five or six color prints on a t-shirt, and so now you’ve got these constraints that you have to design within.
I’ve got a one color background, which is the t-shirt, and my budget allows me to only make one color design for the prints. So now I’ve got two colors the background and the image on the foreground and I’ve got to make something. That’s appealing and looks good, but I’m only allowed to use two colors and obviously in Webb you don’t have that constraint, but you’ve got you. You’ve got the experience, that’s taught you how to work within those constraints, and it opens up your horizons to like stuff.
That might look good, even though you don’t have to do it like that. So I think of this example like when Photoshop first got the bevel and emboss thing rights, everybody did that it was like an exactly right and so then tools like elemental and stuff come along and they they make like motion possible. You know like those animations with the scroll, animations and or now you can do gradient backgrounds and then everyone’s AK gradient backgrounds on everything and when you scroll stuff, is just going to like move all over your screen.
And so I think, having like to work within constraints, taught me that you don’t always have to use like the later trend, and you don’t always have to make something buzzy to make. It look good, actually, a lot of the time stripping down and simplifying. It is going to make a design work better and it’s going to communicate to the viewer better what you want to communicate, so I think like that’s probably for me.
The main thing is that to first try to think like how can I make this look good within some constraints and then not be tempted to just use all the bells and whistles all the time? You know you guys feel about that. No, I agree, and and the the bevel and emboss is a good, a good example of that yeah. So, like I said, I’ve kind of transitioned, my company, the only people I’m doing any kind of graphic design work for our existing customers that have just done graphic design, work for in the past and pretty much other than that.
If somebody calls calls me up or emails me, I turn that kind of work away or refer them on, and I took all that kind of stuff off. I used to have pages for graphic design and stuff on my website, and I took all that off long ago and the main reason for me on all that was a business decision and me and Matt have talked about this a little bit and I’d like to Get your thoughts too, as somebody who I haven’t chatted with this about, but to me web seems so much more profitable than graphic design and and Matt.
How have you seen that in your business, 100 % most of the the print work that I do is almost considered doing at a loss? Almost I I still do it because one it’s clients, like you, said that you know they’ve, always they’ve hired me in the first place to do stuff like that and then the stuff that I take on like other outside new new clients. Those are usually the projects that just sound fun and if I’ve got you know a little bit more free time I’ll take them on, because I still do like doing it, but but no you’re you’re, absolutely right now, maybe maybe we’re just bad at pricing.
Graphic design. So what do you say to all that Shane? I think I’m definitely in agreement. The first thing that comes to mind is that it’s very difficult to generate recurring revenue with graphic design right web lends itself, because someone has this like. Hopefully, what is an asset in their website that that’s an income generating tool for them? They’re willing to pay monthly for somebody to make sure that that thing’s running smoothly and it’s working and it’s it’s updated and all of those things that we do in our care plans.
So to get some some recurring revenue from web design. I’ve found is way easier than graphic design like huh. I still haven’t thought of anything like how do you and if their services like design, pickle and do designer and those things where someone can get actually pretty good graphic design for a very low cost. And it’s hard to compete with that, so I don’t really do graphic design so much, although I still offer branding like logo, design and brand development because mostly because I really love it, but I priced it very high, so I probably get I think last year I Had three projects the whole year doing that, so it’s definitely not bread and butter, but I still do it because I love it, but I’ve priced it to the point where most inquiries I get.
They think that I’ve gotten crazy. So I mostly like those those inquiries. Just turn into nothing and I’ll, get like one every now and then who sees the value but yeah. The recurring revenue for me is that the biggest thing like I think, they’ve been times in my business, where we would have had to shut down. If we didn’t have recurring revenue that covers like all the expenses and stuff, so it’s funny.
You say that because I want to think back to the sign shops I worked in. I don’t think I’d ever heard the phrase like monthly recurring revenue that wasn’t part of my like business vocabulary, because we had nothing like that and we we would go to wilds wild swings and business and we knew that December would be a really slow month. So we kind of planned for that all year, but yeah we would. We would have months where we’d sell twenty thousand dollars.
Then the next month we’d sell a hundred thousand dollars and that’s just kind of how it was because there was there was no kind of product we could really offer to even that out for people. So that’s that’s! Not something! I’d really looked back on and thought about. You know in just graphic design in general, it’s really hard to do that. Recurring revenue type stuff, yeah. I think pricing is really difficult to like.
I know in my in my area my local area, like it’s really difficult to to get potential clients to see the value of like you know, branding and and and like full-fledged logo design. I don’t think the vast majority of potential clients out there. You know over $ 600 is absolutely like out of the picture for for any kind of key, and I think about a lot of times. The the main reason for being a business decision for me was how much more money I can make in an amount of time.
So if somebody comes to me and says I need this poster designed my design process is I’m going to sit here in Photoshop Illustrator and throw a million things at the wall until all of a sudden one little thing will click, sometimes that happens in five minutes And sometimes I have to walk away from it for a day and come back and try again and and that’s that’s always kind of just been the way I design things, and sometimes it comes quick and sometimes it doesn’t but designing a poster or flyer or brochure.
Something could be something that takes me. I might have six or eight hours worth of time into that and designing a trifold brochure. I think the last time I did that I charge like 250 bucks, so $ 250 for six or eight hours with the work is not a really good payday, when I’ve also had web projects that come in where the customer supplied me with all the copy, and I had all the assets I needed and I built their entire website in the day and charge $ 2,500, and I just look at those legs as a business decision that it’s it’s just not nearly as profitable and you walk away from that.
They build most likely with recurring revenue from there on anyway. So so, if there’s people out there listening right now that that have been doing graphic design and are here in the admin bar because they’re kind of checking out web for the first time. Let’s try to think of some of the advice we could give them. You know that we learned over time so Matt. Let me start with you what what are some of the things you would try to study first about web coming from a graphic design background.
I think jumping into like, like UI UX is probably one of the the best things you can do right out the gate, because you know like it’s already been mentioned today. I think the the the not using every tool to your your you know. That’s that’s like readily available to you, like paring things down kind of going in a minimal route and really thinking about how a user or a visitor like uses the website and how what you’re doing is either going to help or hinder them, because it is an Interactive medium versus a print, which is you know to a lesser extent, interactive like sure you can change what what folds on a trifold you see first, but you know it’s it’s it’s pretty straight forward, so I think that learning like how people interact with with what You’re building is probably one of the best things to learn right out.
The gate. Yeah that’s a mind. Shift too. I remember I remember having to like Google a lot of things about UX until that whole thing made sense to me because, like you’re saying with you know, if I was designing a business card or brochure or assignment hung on the wall, I would think about things Like you know, legibility can. Can we read this from a certain amount of distance and and that’s kind of a form of user experience? Can the user driving down the road read this sign, but we never used? We never used the term user experience you know.
So I think, that’s a big mind shift they’re, just trying to think about these things, as it’s kind of like you said, interactive things, people are engaging with is a lot different, so same question to you Shane. What would what would be some things? Some advice you can offer Pia and Matt Matt went with uh. I asked him about some kind of mindset, type things. What would you say? You talked about you Dovan and started learning some code and stuff, so kinda on that side of things, which is going to be very foreign to a graphic designer.
What kind of resources our stuff would you recommend people check out? So I think for me the very first thing would be CSS, because it’s the language, it’s very human, readable language. So it’s easy to pick up, but it’s also the one that is most closely attached to how things look. So if you’re a graphic designer coming into Web Design, that’s for me the obvious thing to get stuck into, because that’s the one that affects what you know the most.
You know so definitely CSS and I guess, if you’re in the WordPress ecosystem and picking up a little bit of PHP is a good idea, because even just to be able to read error codes with PHP, you know like your site drops down and at the top. There’s a white bar with some error codes, in which you look at it the first time and you think like this means nothing and then, but I think, with with the way Web Design seems to be going with all drag-and-drop.
It’s it’s not too important to learn. Php but CSS for me, is a huge one and in JavaScript or jQuery, is probably the next thing to go for, because that’s also something that really controls like the visual aspects of of what’s going on in the design but yeah. I think I would dive into CSS and then one thing I can highly recommend is a plugin called macro Thema. Yes, if you’re on the WordPress ecosystem macro FEMA is incredible: it’s a you.
You fire it up. It’s got a it’s got a visual representation of your site and then you can literally make changes to the CSS using little visual buttons and that changes immediately and you can see those changes. And so what I love about, that is that you you’re you’re, accessing it and doing it in a visual way, which you’d be used to as a as a graphic designer but you’re also learning CSS, while you’re doing it and almost unknowingly learning the CSS.
While you’re doing it because you’ll click on like the the little icon that shows borders and you’ll see it come up and you you tap in how much like border radius, there should be, but you’re actually learning that well, there’s a CSS rule called border radius and That controls have the rounded corners you know so for me, macro thema. I don’t really need it because I know CSS, but I use it anyway because it speeds things up and I’ve also learned like CSS rules that I didn’t know existed.
So that’s. That would be something I highly recommend if you’re coming from from graphic design. I still I mean I still struggle my way through any kind of code, including CSS, but using micro. Themer definitely taught me a lot about, like you said you know, being able to visually click on something and then just tell it. I want it to be. Blue was really easy inside micro, famers UI, but it has it spits out all that code and you kind of see that and it’s it’s certainly advantageous to to kind of study that and see what those changes are doing.
You know, through the code I’ve kind of forced myself most recently to get in there and at least try to write the CSS like try to find the selector try to write out the CSS of what I’m going to do, and you know maybe 30 % of The time it actually works and the rest of time I fail, but at least try to get in there and do it and just experiment with some things, because I mean it’s completely. I spent 15 years doing graphic design and didn’t think about these things at all.
You know so it’s it’s kind of hard to teach an old dog new tricks, but I agree with you that be the first one. I would tell people to jump in as well so I’ll be interested to see here in the group. How many people kind of came from the same background from from graphic design, web design tools like WordPress and then now even tools like Elementor make it really easy like? If, if tools like Elementor didn’t exist, I’d still be a graphic designer I’d probably still be working at a print shop because, like I said print print stuff’s expensive it’d be hard to start my own business, doing that especially harder than it is to do web stuff.
So because all these tools exist today, it’s fairly easy to make that transition. If it’s something you’re interested in so I’d be interested to see how many people in the group you know, like the three of us made that same transition so Matt before I wrap this up and we get out of here today. You have any final thoughts or anything. I did not cover yeah, actually so Shane when, when you started doing your t-shirt, designs and stuff like what what about what year was that that was 1999? Okay.
So I’m wondering because I started like almost the same way like I wanted to create, like some sort of a t-shirt, design business, which I think is one of the the things that a lot of like graphic designers try to do. First, because it is like super artistic – and you know it’s – it’s like an easier model to follow, so I want to say like around 2006 2007, I joined the community and I’m wondering if you you’d ever like solder around line, I think it was.
It was empties. First and then Minty’s when they rebranded yeah either those ringabel no. But I, if I, if I understand what it is, there were others like that. I can’t remember what they were called, but it it was like. I was the sack blank t-shirts and stuff right that you could do designs for so empties it was. It was like a community forum of like some of the best illustrators I have ever seen, and everybody that was there did like.
Primarily, you know three to four color designs. They worked a lot with, like you know, bands like My Chemical Romance the ones with the the big all over printing and like to see these guys. You know produce this stuff on like a weekly basis. Just this. This amazing artwork that really didn’t take them that long, but also when they posted their designs. They did like the breakdown the process like why they did what they did, and I think the biggest benefit for me was that you could post your own art and yeah.
There were definitely big personalities in that in that site, some of which were kind of hard to handle and they would tear your artwork apart, like absolutely like to the core like just break it down, but in the best way like they were, never mean about it. But I think that, like that’s skyrocketed, my my like layout design and, like you know the use of white space, the use of like patterns and texturing and, like all of that stuff, to have like a community like that.
So I like it’s just something that I thought, maybe you well, it’s kind of like the admin bar right for for full web designers. Although they’re not too many people tearing designs apart ya, know for sure like we have actually considered doing some critiques before. But I don’t know how well it plays yeah. I get the whole like well, Who am I to do that? You know yeah probably ought to stay away from that yeah, but it doesn’t stop me and Matt from jumping on a call on Zune, privately and destroying things, because we yeah for sure our own stuff too, like if I’m struggling with a layout.
I just hop on zoom with Kyle, I’m like what am I doing wrong here? What am I missing? I’ve been looking at this for far too long like yeah. It’s amazing, though, how quickly somebody else, especially you know, might have a lot of similarities in the way we design and obviously our background and stuff, but how quickly the other one can. One of us can snap the other one out of funk like that, like we’ll just change this to two different columns and put this over here and you’re like yeah, that’s, okay, yeah, it’s all fixed now! So I think a partner in crime is nice and all that kind of stuff.
That’s for sure yeah, it’s great all right guys! Well, Shane! I definitely appreciate you jumping on here. It’s certainly good to connect with you in in a more direct way. It’s just back and forth in comments before we get out of here, everybody again where they can find you and connect with you the best ways to follow along with you and lonely. Viking cool. Yes, as I said, my youtube blog is probably the best place to see the content that I’m putting out I’m on Instagram, it’s just slash or atlona barking, and I put the same articles on Instagram TVs.
You know if you like YouTube or Instagram, and then I got a little Facebook group, that’s kind of like it’s called the creative prose community and it’s just for people in creative industry and I’m pretty active on there, but other than that. I try to stay off social media, I picked two and then I picked YouTube and Facebook and I thought I’m going to go for these in 2020 and then, like I, just left Twitter and stuff alone, yeah everyone so I’ll get a wild hair to do Twitter.
Stuff and then I just it’s too much for me – you got to spend all day on Twitter for it to make any sense, I’m just bad at social media all around alright guys. Well, hopefully, this this chat was helpful to you today. If you have any questions drop them in the group, I’m sure all three of us would be glad to help you out as best as we can, and if this show helps you in any way. The easiest way to support us is to share and, like the content, subscribe to our blogs and use our affiliate links, it’s all free.
It takes a little time and it greatly helps support the show. We will see you all inside the group. Bye-Bye see you
If students do not feel confident in any of these areas, we recommend to visit the respective elearning units on the virtual linguistics campus here there are phoneme and phonetic transcription or to consult our electors in this YouTube blog now, in particular, the e lectures about the phoneme And phonetic transcription this background knowledge is necessary for the goals of this in class meeting.
The particular prerequisite for this in class meeting is that students have worked through the unit, the transcription of received pronunciation, including the election English in England, in accordance with our inverted classroom model. As a starting point for this particular in-class meeting, I suggest to clarify the terminology that is used to define the standard pronunciation of the English language in England, the heartland of the English language.
In doing this, I will be supported by a first-term student of our seminar and Nina Eichmann hi. Elena Anna Nina will first of all discuss with me the central definitions so uh Nina in defining the standard of the pronunciation of English in England. What sort of terms have you come across? Well, I’ve come across the term British English. Okay. Can you write it down and abbreviate English by a capital ease of British English is a term that is often used anything else.
Yes, that’s Oxford, English and Queen’s English. Okay, now, while Annina is writing down these terms, let me say something about it: British English is a head term for the reference variety that we use in teaching and learning English. However, it mainly refers to the standards in orthography, in the syntax, in the morphology and in the vocabulary of English, so it is a head term rather than a term used for the pronunciation of English, Oxford, English and Queen’s English.
Well, Oxford English implies that this English is spoken in Oxford. Isn’t it well and Queen’s English implies that only the Queen uses it, so there are no suitable terms for the pronunciation of English, so rather we should use something else, and the term that is used is in fact called received. Pronunciation, okay, received pronunciation. Now the term received pronunciation has, for many years been used to refer to the type of English, which is the one that is accepted by the best society.
Rp is also the accent that Americans and possibly other foreigners would probably refer to, as the typical British accent. Sometimes it is also referred to under the terms BBC, English public, school, English or even Standard English, so it is neither a regional nor a personal but a socially accepted type of Standard English. By the way, you can compare this with the standard accent that is used in your own country.
We are both speakers of German, so in German, we have a similar situation where the standard is social rather than regional, in character. Okay, after this first introduction to the term, received pronunciation. Let’s now practice – and you know you dealt with the e-learning unit – we, you should be familiar with it. You read the article and you pass the graded worksheet by the way, with an excellent result where you had to transcribe some RP words, and this is now our first practice, so I will produce some nonsense words.
Nonsense. Words are always very good because they do not distract you from the orthography okay. So now here are the words in you. Please transcribe. These words here is the first one. Do it do it? Okay, next one is razz razz good. Then we have kind kind. Okay, the fourth one is should-should and the last one in this series is Jacques, Jacques. Okay, so perhaps you’ve tried the same thing. You can now compare an inner solutions with yours, and here are the model solutions and, as you can see, there are only well only two mistakes.
I think the first one is, of course, where Annina use the wrong vowel here this should be. What would you call this vowel? Oh, that’s the swab, the schwa, okay, so schwa and the second mistake. Well, there’s no further mistake, perfect good solution so now this explains why she did the worksheet so well and now, let’s take another series, some longer complex nonsense words. This is now very hard, and here is the first one Castillo Castillo Castillo, yes, and he now is inserting a stress mark.
You know when words have several syllables, you have to use a stress mark tostito. Okay, again, you can try yourself and later we will look at the model solutions. Now, here’s number two did Sheila did, Sheila did Fila looks, good, did, Sheila did thela and the last one is, must heed or must heed or must heed or must heed or Musti door? Yes, fantastic. Only one mistake I can see. Perhaps if you look at it, you can see yourself.
This symbol here would be more mostly door, oh and it is not used in RP at all. So this would be the solution. Well, let’s look at the solutions here they are. The rest is OK again. It’s always useful if you address particular letters, particular letters. So this is a letter here which has a particular name, this symbol. Well, I think that’s the whet the wedge, okay and earlier on in the previous exercise.
We have this symbol. What is it called and that’s the S the ash, so we have three characters which we can address by name the wedge: the ashen through. Ah it’s much simpler than to talk about transcription. Okay before we now turn our attention to the sound system of RP. Let’s repeat the differences between an arrow and a broad transcription here is a sentence I used in the e lecture about the phoneme Liz played with Paul.
So let’s transcribe, this sentence in two versions, narrow and broad – are Nina. How are these systems represented? First of all? Well, in the narrow system, you use the angular brackets, and here we use slashes the slashes okay excellent. Now I mean I didn’t know that I’m wiping this off, because I’ve prepared something, but it doesn’t matter. So this is what I prepared, and here are, of course, the right brackets or your answer was perfect.
Now I want to make life a little bit simpler in class. Of course, I would do the whole thing, the transcription, together with my students, so in both cases we have some symbols that are absolutely identical, and these are the ones are represented in black here now. Let us now write down the two different versions and let us look at the differences, perhaps the lateral consonants first. So what about the first? Let’s look at the narrow transcription first, what about the first law as in Liz? Well, I think in is it snow? Well, so to say normal because it’s palatalized palatalized or yes, you use the symbol for palatalization, and if you compare that with the law in Paul well any alveolar lateral here, yeah Paul.
I think it’s penalized realized very good. Okay and then we have another alveolar lateral. In played, which is preceded by /, yes, so what about that? One? Because / is D voiced. I think the L is also D voice. Okay, so you can add the / now in front of yes laid okay, and then we have another cut in Paul. What about that /? That part is aspirated, okay, very good, and now we have excluding the stress mark Liz played with Paul pups.
You can insert a stress mark here. We have an arrow transcription and if we compare that with the broad phonemic transcription, we simply have well the same symbol: the phone. Yes, we don’t have allophones okay played with Paul perfect, so Annina has understood the difference between narrow and broad transcriptions. I hope you so it is the broad phonemic transcription that is predominantly used for the transcription of RP and the most popular one is the one used in John Wells wrongman pronouncing dictionary, and for this reason it is abbreviated as Ltd transcription long run, pronouncing dictionary transcription.
So let us now turn our attention to the sound system of received pronunciation here. It is let’s first of all list the inventory itself. How many phonemes that does RP have RP has got 44 phonemes 44 phonemes, and they can be subdivided into vowels and consonants. How many vowels xx and consonants 24? Okay great and now we only need the monophthongs and diphthongs we’ve got twelve one of thongs an age difference: okay, very good.
So this is then really the inventory itself, the 44 phonemes. And since the next unit of this class will be about American English and the consonantal systems of both varieties of English are very much similar. Let us concentrate on the bowels of our pee first okay and Nina. How can the vowels of received pronunciation be subdivided in the monophthongs? Sorry the monophthongs? Well, I think we’ve got long and we’ve got sort one of tongues.
Mm-Hmm. Okay, now length is a little bit critical. Isn’t it well? I don’t think whether it really plays a role. Okay and okay, so she was a little bit informed about this. What we’re doing now! So what I do in class at this point is, I present the following four words and here they are see, seat, SID and sit. So, let’s listen. I recorded see seat Sid SID now on you know. The first two are normally transcribed with a long, Eva, Eva, the colon and the second set with a shorty in hearing them.
What would you say? Which one is the longest? Well, I think the longest is C. Okay, so that’s our number one, the longest and the shortest. I think. That’s it okay and then number two and three would be well. I think like this okay, so this is what we all would probably say without performing a so called spectrographic analysis which you can’t can find here. So what I did. I used an audio program in class recorded the sounds and then showed this result to the students, and here you can clearly see in the frames which contain the vowels that now we have a different situation.
Yes, this one is still the longest, but now there is that one Sid is the second longest number three is seat and number four is sit, and now you can see that strictly speaking, length is not a decisive factor at all. Rather, it is a matter of tens versus lakhs or a distribution, for example the most of the short vowels, and this is a distributional effect. Most of the short vowels only occur in closed syllables.
That is, they need a consonant that has to follow. The schwa occurs in unstressed position and the e is a little bit critical as a language change going on where many people would now say City instead of City, but we still use the length Marc. Yes, we do and why well, it is perhaps a special indicator for the prolongation of vowels, which is useful for the language learner. After all, there are many languages which do not have long vowels at all.
So if you’re learning English and you see these links, symbols you might be tempted to make them longer and that’s not too bad for the language learner. Okay, the diphthongs here are the eight diphthongs. How can we subdivide these dipthongs? Well, we’ve got in gliding and adding different tongues. Okay, can you mark the in gliding ones? Yes, I think these three okay, so these are the in gliding diphthongs.
Now some students often complain about all this terminology. Why do I have to remember all these terms, but these terms help in a systematic classification of the sound systems of languages. In the case of our PD thumbs, we can say that the whole class doesn’t exist in American English. Why not? Well, I think that our the in glaring ones, because they can all be found in context with the final or choker orthographical are and in American English.
This comes out as a man of throne plus earth. So here we have some words here. There ensure in British English, with a with an implied indifferent in American English, here, they’re unsure, okay, now the final part of this session should be dedicated to the discussion of transcription to practicing a good exercise would be this one here, where you present your students, a Transcription result that contains a lot of mistakes and these mistakes can be of a formal kind.
So, for example, and I’ll leave that to you we’re not giving this Ellucian here, perhaps just the headline. The headline contains some mistakes, so our four lettered friends, where are the main mistakes? Annina? Well, I think because, as you know, if, whereas you just have said the art, isn’t there and mercy pronunciation, so we get rid of that. Yes, and here has to be the SWOT, I think grateful occurred.
Yes, and this is normal II friends. Yes, I’m salon is not used in RP. Ok, I think here when you thanks mark yes for the difference. Sometimes we have trouble writing here, but it’s we all know. It must be this. This vowel in the first case, so our four lettered friends well and you can do the rest at home. Finally, depending on the time you have in class, you could present your students with a transcription exercise, give them a text, give them five minutes.
Let them do the transcription and eventually show them the results, and of course they can do. The rest at home then continue at home, and this could be a nice homework too. But you know, according to the inverted classroom model, you don’t have real homeworks. We do everything in class, okay, let’s summarize well after this in class meeting and the e-learning unit, the sound system of RP prior to it, everyone should not only be able to list and classify the RP phonemes, but also to transcribe RP words in simple phrases: the Transcription of connected speech might still be a problem, but that does not matter at this point.
We will tackle that in the unit present-day English connected speech and in the respective a lecture. So let us stop here, but not without reminding the students to finish the last two tasks: the corrections of errors and the completion of the transcription. The solutions by the way can be found on the virtual linguistics campus. So thank you all for your patience. Thank you very much’, Nina for your support, just-just.
She said that’s bye-bye in German, okay, that’s it for now!
I finally decided to come back and I don’t know if it’s going to be going to be full-time, but I’m going to try my best to kind of publish articles more frequently and this I’m going to do then, this time I’m going to be doing things a Little bit different and I’m going to be focusing more or less on kind of educational series, playlist, etc, and the first one kind of want to focus on is SEO, as you guys have been asking me quite frequently, is how to do content marketing how to do Seo, etc, etc.
I’r like fuck man, I didn’t make a fucking article about this. I’r tired of telling people are talking to people. Let me just make it and set it and forget it, and so I’ve been working in block geeks for last two and a half years, and it’s done well. You know we’ve. On average, we get anywhere between a hundred to one point: five million organic traffic visits a month at the peak of the crypto run.
We had like three four million visits and we’ve done this, not VC funded. You know we don’t have crazy capital. This is self-funded. So we’ve done it very strategically step-by-step and we’ve created one of the best lean mean content, machine website assets in the crypto space, and so I want to kind of show you how I’ve done that. So anyone can do this. It’s like when people say: oh, a mirror, you’re going to marking like bro, I’m a fucking idiot, it’s just no! You know you can laugh now, but it’s the truth.
It’s not like I’m, not a genius, it’s more or less. Once you have a checklist. Everything’s easy, like once you make things into heuristics like simple logic patterns where you know from like point A to point, B, etc, etc. Anyone can do I mean anyone, it’s not like you’re calculating formulas or you look kind of like sitting there scratching your head like SEO, for the most part, is spending a lot of time doing due diligence a lot of time doing research.
The easy part is content. Production in the marketing – that’s the easy part, but the due diligent part is where the magic side and yeah SEO is not a shortcut. It’s a longtail game, but once you nail down the longtail game, it’s the best type of traffic right you’re, talking about intense search people who are who are intently searching for salut or problems on different. You know different search engines out there.
You know where there’s a yahoo being Google Yandex, etc Baidu, and so basically, for this first article, I want to kind of show you a basic due diligence process that I do I’m going to be focusing on crypto and do something new so start from scratch. I this the first I’m going to be doing this and I’ve decided to do on shoes, believe it or not, and so we’ll focus on shoes, and so basically the program that I use is 8 reps and I highly recommend to get this program.
They don’t pay me to say this. I just love it. I used to use many different ones that you see used a majestic SCM rush. I think SEO link profiler is called as well a couple of them I use before, and all of them have like really cool one to two features that each were unique to themselves. So I had to use three to four different pieces of software and more or less the api’s were pretty similar in all of them right.
It wasn’t that too much different data points, but hf solved that they pretty much have all the features and, above all, what’s really good about them. Is their UI UX? It’s just fucking beautiful, like I love it, big shout out to HR apps like what they’re doing and how they’re pushing their business and the whole tool itself is fantastic. Okay, so a couple of things: bang bang boom, leave site text, editor uh shirt.
Leave. It will keep this one open. That’s another tool, we’ll use similar web okay. So first thing we want to do is: do a little deep dot like surface area deep dive so SEO it’s all about, like I said, analyzing your probability for ranking, and so let me pull up something: tofu tofu, tofu yeah, a big one about this booming. Okay. This is it beautiful. Let me open up open link in your window. No, not the window.
Do you want to open a new tab boom? Okay, so before you begin any SEO campaign on any startup, and this doesn’t matter what startup it is, this is the high level view of building out your content marketing campaign. It’s a classical tofu, tofu tofu, so tofu top of the funnel mo foo, obviously middle. The funnel bo foo bottom of the funnel and at the bottom of funnel obviously equals purchases right to Ching, and so how it starts is like any funnel.
You want to cast a wide net right. Middle of the funnel is for more education, more aware, customers who are aware of your brand or who are a more intelligent when it comes to the topic that you’re educating people on all right. So I mean it’s going to be interesting to get to the shoes. One and then finally, Bo foo is a call to action, closing one. It’s like okay, your sales pages, your shopping, cart pages or like a beautiful piece of content, that the end of the content is a call to action which is pushing them to whatever product you want right.
So, when you’re building out your SEO campaigns, this is how I like to build it out. Really simple like I would have a big whiteboard or you can use an online whiteboard and I would have on the side, tofu tofu, tofu and then basically what I do is I would go into eight reps and I would then type in your topical, like your Anchor topical keyword that you want your site to rank for so I just pulled out a random one, all right, so the random one that I pulled out and I have no fucking idea about this industry or anything best running shoes.
So, let’s say hypothetically right now: I want to rank for best running shoes or I’m building a new running shoes, ecommerce business. Okay. So what does HS tell tell me? You know keyword, volume, Bob 3.2, K, global volume, 88,000 CPCs of people bidding on this about 90 cents or a buck give or take talk to countries. You kay United States, India’s third candle show in Indonesia. So it’s good GDP countries ki were difficulties 29.
So this is really cool, but HS gives you it gives you the difficulties and actually tells you how many backlinks you’ll need. So in this in this isn’t rocket science, not like you, have to get 35, because there is. How do I put this there’s different criterias when it comes to ranking like domain age domain, ranking trust flow for your website, etc. But basically, what I’m doing over here is that I’m actually going down and I’m seeing who’s already ranking for on Google, so SERP, and so these are the top features Esquire.
So basically, what I want to do is I want to bang go for the best five. I just want to check it out right now. What we’re doing except me. I guess I have to right now we’re just quickly, although then I get accept, this is gdpr cool. So what we’re doing right now is just glancing on what they’re doing you know. Why is Esquire? Obviously ice core is a massive website right. So if you’re going back, what’s Esquire look domain ranking of 87 URL 22 backlinks 32, which is not that much but they’re getting about 2,000 a month so which is pretty good.
You know I have the out of the 3200, and so how did they design this right? It’s like, okay, you know nice image, they did a checklist right, checklists, always work. Well, then, each one leads to the shopping store. So this is kind of like the bottom of the funnel stuff for them. Alright, so I’ll go to the next one right best running shoes for every type of running. So how do they have it kind of like the same thing, a little bit more detail? Three shoe right runners: the world.
Has it twice? I think no, it’s the same. One, no block block okay, smart living. How do they have it all right kind of like a checklist, but they go into real detail alright compared to Esquire, which is like just like a Meta Description right here right and so basically, what you’re doing is scanning you’re scanning and you’re making notes right. So then, I would have like a we’ll go back to online text editor over here and so basically, what you’re doing is you’ll take these you’ll plug them over here as a bookmark right, bang, bang, bang, bang and then right, you’ll.
Take it you’ll. Make notes, write, checklists work, well, Rea checklists work. Well, you know high quality, high quality pictures, you know formatting is proper, etc. This is just for your own records, okay, and so let’s go back over here. So the key word or the anchor key word that we want to start our website with the eventually like I said, you’re not going to be ranking for this right away is best running shoes and so we’re going back to over.
Here we want to go, see the Esquire one. What I like to do is do go a little bit deeper. I see they have 32 backlinks, which is competitive and traffic value, organic keywords, etc, strong site, and so this is something where, like I’m going to add, then when I want to create something, call it the running shoes list, I’m going to add this keyword there, a New keyword, a new list so cute she was done okay, so this gives me a sense of who’s who right who’s.
Who for this keyword, next cool thing I like to do is what HS provides is something called search suggestions? So I click that – and this gives you longtail keywords that are related to your main anchor text. Keyword that you want so in this case, look at this boom best trail running shoes, global vol, 17 K, the United States, United Kingdom, Canada, Australia, South Africa, Indonesia, good GDP countries right people are bidding on it, 80 cents ray search volume, it’s low, but very specific, But slow start rolling for my country is from Canada, but global search volume, 17 game, but it’s low competition 13.
You need about 15 backlinks right, and so basically, what I’m doing right now is I’ll. Spend the next 2-3 hours going around. Put that in shoes right going around into a deep dive of different keywords. Right then I’ll go once again I’ll see who’s ranked you look runners world again, okay, let’s pull that up. How do they have that page same thing right so I’ll go back over here and I’ll say this is a keyword for like best trail shoes right at example there.
So I need my examples. Alright, then I’ll go again social suggestions and go down best trail. Shoes. 2006 best women’s trail, shoes right and you just do this all the time right. So I do this for a while, and I collect keywords and the next thing. What I like to do is: where is that website Runner’s World Bank? Once I find a direct competitor? What I like to do is plug them in see what they’re doing boom it’s powerful beast: whoa strong, strong, like bull gang traffic, two million they’ve been around forever 85 85 14 million backlinks.
This is a movie myth, but doesn’t mean you can’t steal some traffic from them. Bank attacks runners world at brands, brand brand brand brand cool cool cool. Basically, what I like to do is go to their keywords, see what they’re ranking for best running shoes they’re in third position on the open that next thing running Nike running shoes, open that as well. Half marathon training open that as well.
I’r schooling and opening up things that kind of catch, my eye, half marathon, training, sure Foam Roller, yon, core workouts, right, Brooke, shoes, sure best running shoes for men; yep. Let’s open that up minimalist shoes of let’s open that up: okay, that’s good! For now; okay, so best running shoes, global 88 semi-difficult! I don’t care! I want to add it like right now what I’m doing the editorial already had it cool Nike, running shoes, I’m just adding it so like.
I said what I’m doing right now, just really high-level tofu. So right now I mean categorizing these keywords per se. I’r just doing a deep dive and looking for potential keywords that other web sites are ranking for that have some potential for me to rank right and just quickly putting them in right. So this one’s 11 global people are bidding on it, which is really important. You know and I’m going when I’m looking this one 34 half-marathon.
Should I do it hard. I don’t care, let me put it in right. Put it into my list right, half marathon training sure put into my list: Foam Roller global volume, pretty hard. I don’t care sure, let’s just put into my list Brooke shoes, don’t wan na die days, but look people are bidding on it, a buck ten globally and it’s medium right fifteen. This is an actually really interesting keyword. I don’t even know what Brookes shoes are, but are they our brand shoes, they’re brand shoes boom, Brookes running sweet? She pretty cool all right.
Add that to my keywords and this one’s even super cool I’ll, go into more search suggestions here, tennis shoes. Look at this keyword. Volume is pretty low right. Brook shoes near me Brook shoe sale online, look super specific bang boom, three four five hundred volume for sure bang, so I’ll spend a long time doing this just going in and out looking at different keywords and putting in the list – and let’s say you spend a Couple of hours on that alright and let’s say, if you’ve accumulated forty, fifty keywords – you’re, obviously not going to target all them.
The next thing. What you’re doing for is. Let me go back to. Let me go back to this next thing. What you want to do is categorize, what’s what right, which ones are top of the funnel right best man’s running shoes for trails would be middle. The funnel right, so that’s very specific or like just good running shoes, would be at the top of the funnel. I’r just pulling things out of my head right now and it’s not science right, but I would spend time categorizing where these keywords would fit into this funnel now, once you have, let’s say how I would personally do what I would have and depending on the cadence Of how frequently you want to publish etc? Let’s say you have about: like I don’t know five keywords, each single one, then, what do you want to do is really narrow in the opportunity cost you’re going to look at ones that are going to take a really long time and you’re going to look at The ones that you have a pretty good chance, because, when you’re building out a new site, it’s going to take a long fucking time right, you have very low domain rankings.
Age of the domain is new. You have no backlinks built. You have no trust flow. So it’s going to take you a long time right, but there are much easier keywords to rank for than utter others right and so like, for example, Nike running shoes. You know this is just one thing: backlink, 79, 11. You know etc, and so basically, what you want to do is once you have everything categorized. You want to look through these keywords and you want to ask yourself: okay, which ones do I want to do first, that I know that I can kind of rank within three to four months based on keywords and which ones did I want to do that.
I know it’s a longtail game plan, which is like one in your minimum, where it’s going to take a very long time for me to build backlinks for that, it’s going to take a very long time for indexing. It’s going to take a long time for me to work up the positionings within Google, and so you have two parallel campaigns going in the exact same time. You have keywords which you can probably rank for within half a year, maybe in quicker, and you have keywords which is going to take a very long time and obviously each of them is in a different section of your tofu tofu and buh foo.
And so you spend your time, you know analyzing this and for me like in real time. I look at this AB like that’s kind of hard I’ll go back to this best running shoes, I’ll, go back to search for the suggestions and then I’ll look for something low. It’s like, like honestly, look at this keyword. Difficulty. 13. Let me click. This people are bidding on a 60 cents, organic 83 most GDP countries are good and I’m looking at my competition over here, it’s like okay, this one backlinks, only seven yeah domain.
You know strong its runners world, but still you know you’re not you’re not going to get number one, but you can probably get up to number fifteen on Google and slowly work your way up and so Mike. Okay, this one might make sense for me to start right away. It’s like spend money, I’m going to see who are the top five already articles, I’m going to do a better job in them and build my backlinks to this.
So that’s how I kind of start right: it’s not rocket science, but it’s more or less spending a lot of time and analyzing your customers and analyzing their keyword profile like at the end of the day. My listen here would be probably hundreds of keywords. I would have at least 15 to 20 competitors over here, but this is like the starting point that you’re, like fishing you’re, just kind of like massaging understanding the keywords, understanding who your competitors are understanding who your indirect competitors are and just understand the landscape and slowly Building off of that, so that’s kind of my first lesson when it comes to SEO stay tuned for the next once only kind of diving into more technical stuff really into the mofo bow fool funnel and really understanding of why’d.
You need to pick a certain one to go like. Why do you need to pick this keyword now as opposed to something else like so once, you’ve massaged everything once you have understood it every once you kind of publish a couple of guides and got in and get your site going, how you know, how do we Actually maximize our opportunity cost to move forward so stay tuned for the next article, and if you enjoyed this one leave a comment and I’ll talk to you guys soon.
Your products Marketing can depend on several factors: product quality, quantity, uniqueness, timing, location and relationships. For example, a restaurant would typically want fresh, high-quality and consistent quantities of produce.
Providing these may require more management and coordination. While you would typically receive a premium price, when marketing to these businesses Base your plan on your capabilities, While the plan will develop and evolve, it’s important to write it out so that you can review it. Your plan will likely include selling several different products at several different markets. Being organized gives you more time, flexibility and freedom to handle tasks as they arise.
Keeping important financial documents in a secure place allows you to easily locate them when meeting with your accountant or banker. Also, having set plans for what you want, your employees to do during the week can release stress, because you know how business tasks are being handled, Write down your plans as much as possible. This will help you think through what you need to do, implement it and later review and see how it is working.
For example, if you’ve developed a budget and track your costs, you’ll be able to monitor and make changes to improve your profitability Farm management. Software is available that helps a farm, create plans and to-do list, Whether it’s paper, trails, phone, apps websites or Spreadsheets. Anything that improves business organization is recommended. Financials include budgets, prop records expenses and tax documents.
Having a system of how you record and organize this information is important, You might think you can keep track of everything in your head, but the more you have documented and written down the more you can earn for you and make adjustments to your business Producers. We’ve worked with tell us: it takes less time than anticipated to keep good records and very quickly. They saw the benefits of having good financials.
We do not encouraged keeping good records for regulatory purposes, but good records could be valuable if you were audited or examined as it can clear up confusion or can conclude an audit much quicker. The IRS does not require specific kinds of records, but says that you can choose any system that clearly shows your income and expenses Start small and continue to work on each area If you’ve never developed a marketing plan writing down what you’re currently doing and making tiny Adjustments can be a big step For a new producer.
Planting crops for the first time is a big deal. Starting small keeps things manageable and allows for him to grow the operation, Don’t be afraid to change or to try something new. This is also true for developing a new market. Don’t expect to have all of your crop in a new market the first year, but slowly build and develop it over time. Relationships are critically important to the success of any business.
Ask yourself: are: there, are opportunities to be involved with organizations and individuals that can help accomplish your goals? Alabama Extension is available as a resource as our other agencies, like your local USDA office, Alabama Department of Agriculture and Industries and other farm organizations.
They see via Google Analytics Google Analytics is important because what it shows you and tells you is what people have done once they’ve clicked on that pay-per-click link.
It can tell you where people have come from both in terms of a previous site and if it’s from Google itself, the search terms have been using to find you, but also what country and potentially, if you’re lucky in cases of the US and other areas. Potentially can get down to a region. What you should be learning from Google Analytics is about what your buyer persona expects from you when they land at your website.
This means that you can find from Google Analytics how long they’ve looked at your particular page. How many pages they may have traversed to go beyond on your website or whether they just bounce straight back to Google? In other words, they didn’t find what they were. Looking for. All of this tells you a lot about the content that you’re presenting as part of your pay-per-click advertising to your buyer persona.
We use Google Analytics by logging in you know, on a daily basis. We change the goals that are on our website, depending on the strategies and the different marketing activities that were that we undergo, and we can see you know clearly what’s happening – was really interested for us. When we recently launched a new website was high, the time on page changed either binary it differed and we were able to compare em high.
Our new responsive website performed on mobile and on versus desktop and look at the difference and conversion rates and the different blogs and the differences in terms of the traffic across those different areas. And this is all really powerful stuff and we’ve invested more in that responsive website because of the positive information taken from Google Analytics. First of all, we are it’s a work platform.
We are trying to combine and find information for all our online activities. It’s a free tool: how synergies with everything online. But again you cannot find the whole pixels because they have some issues and they cannot measure the whole traffic. So always, you will have some gaps and you will have some missing metrics, but it’s one platform helps you to see what is going on live in your website, a live data and second, you can group information from your whole digital activities.
Now, if you’re not already using email, you’re making a huge mistake, and in this very article I’m going to walk you through all of the basics as to how you can implement it and why it’s so important to have it implement it onto your store.
So with that being said, be sure to go ahead and stick through this entire article, because it’s going to be value, packed with a ton of content and walking you, through literally every single step on how to successfully set up email marketing for your store and making More money from your customers and also increasing longevity of your brand and the value of your customers over longer periods of time.
So without any further ado, let’s go ahead and get started right now, alright, guys, first and foremost, I want to walk you through a few of the principles as to why and how email is so important and how it should be incorporated into your store to align With your brand and ensure that you’re doing things at the right way and not diluting your email list, killing your conversions and making sure that you’re getting the most out of your ad spend now just like many of the drop shippers, all of us are going out There and spending a good amount of money on advertising to go ahead and get traffic to our stores.
Now, if you’re not utilizing automated email on the back end for all that traffic, that comes through your store, then quite frankly, you’re wasting a ton of money on what you went ahead and acquired now. Yes, you have all that data from your advertising, but, quite frankly, you also have these emails, whether it’s through abandoned carts or purchases, that you can leverage to increase your sales on your store with absolute ease.
So with that being said, I’m going to walk you guys through the principles as to how all of this works and the basic automated funnels that you can go ahead and set up to make sure that you’re not doing this day in and day out and breaking Your back trying to make sure that your emails are up to point when all this could very well be automated a lot of people, overcomplicate, email marketing. Quite frankly, it’s one of the biggest mistakes to go ahead and look away from it.
Just because you think it’s complicated because in this article I’m going to even give you my free email templates that you can plug and play to make sure that you’re doing this all properly. So before we get started into post, purchase, email and those kinds of email processes make sure you go ahead and drop an insightful comment below to be eligible for a free 30-minute consultation call I’ll, be revealing the winner in the next article.
That is going to be coming out next week. Now, the winner of that free consultation call. There will be one lucky winner that will be announced in next week’s article and once they go ahead and get announced, I will go ahead and contact them and then we’ll book that 30-minute consultation goal to go over and review any part of your shopify drop shipping Business so with that being said, let’s go ahead and move forward into post purchase processes, and now what I want to talk about right here is the importance of setting up emails after a customer purchases, an item from your store now, whether they had a purchase of You know five dollars or all the way up to a few hundred dollars.
You want to make them feel welcomed and build that connection now. Email marketing is one of the most important touch points that you should be incorporating into your business, because there are a lot of things that you can go ahead and do through the post purchase process. You do things such as educate them on the product that they just purchased, give them some sort of tutorial on how to use it and build up that perceives value and excite them to actually receive their order.
Second, you can also reduce their buyer’s remorse. I know that there’s a lot of people reading this article right now or I’ve done it myself, I’ll confess to it. There have been plenty of times where I’ve purchased something online and then a few days later, I’m wondering did I really need this or should I have really purchased this, and what you can do here is send those post purchase emails to begin to inform them and Let them know rest assured that their products on the way and that’s what they should be excited for it or even offer them a discount or welcome to your community by giving them some sort of education or value to your actual business.
Now this can be any sort of medium of content, maybe a article, a blog post, a tutorial on how to use your products and so on so forth to make sure that they actually feel welcomed and that they’re actually building a connection with your brand. Now. This is going to allow you to go ahead and build the longevity of your brand and gain a higher LTV out of your customers, which is a lifetime value of your customers, meaning that there’s a higher chance that they’ll come back and purchase more products from your Store, rather than just that, simple one-time sale and that’s one of the big advantages that we have over people that are selling on Amazon is that you could simply go ahead and find one customer that could purchase from you over and over again.
Whereas Amazon, you don’t get to build that relationship in connection with your customers and build a brand that is to last a long time. You can only live off of one-off sales for so long and supplementing your sales with repeat. Customers is one of the most valuable things that you can do to build a real sustainable business online. So, second, we’re going to talk about abandoned cart emails, which is how you can go ahead and regain lost sales if you’re, just letting your abandoned, cart, sit there or you’re.
Sending basic Shopify generated, abandoned, cart, emails you’re, simply not doing enough and not trying enough to actually regain that sale. Now, some people maybe didn’t want to pay shipping, or they got distracted and didn’t get to complete their order whatever it may be. You want to make sure that that is a personalized email, making sure that they are ready to go ahead and close that sale and the best and easiest way possible.
So in this article, once we go ahead and jump into my computer, I’m going to walk you through exactly how to set up a successful, abandoned, cart funnel, which is going to be super super important for people that are losing sales on the checkout page. So with that being said, let’s go ahead and dive into my computer right now. We’re also going to be diving, some other fundamentals, in addition to the stuff that we just talked about, such as sending flash broadcast emails to make sure that you’re spiking up your sales on times that are potentially down for your ads and also how to go ahead.
And set up dynamic, high converting emails, rather than generic emails that you may send every other day and stuff that might break your back because, quite frankly, all of this should be automated. You shouldn’t be going into your Shopify dashboard, pulling out your customers and sending them emails through your personal email account every day, because it’s just stupid and it’s wasting your time and money.
This should be automated stuff that is literally plug-and-play, so that once customers go through your funnels and go through your store that you have everything set up to maximize the value of every single store visitor with your business. So without any further ado, let’s go ahead and dive into my computer right now, so I could walk you through setting all this up right now so before we dive into my computer, don’t forget to drop that insightful comment to be eligible for a 30 minute.
Free consultation call and also there’s a bunch of free tools and resources in the description below that you should 100 % referred to it’s going to be super helpful for you guys and your businesses. So let’s go ahead and dive into my computer right now, all right guys! As you can see, we are now inside of my computer, and this is the dashboard of mail funnels. The automated email funnel app for Shopify all right.
So me and my team went ahead and made this application for the sole purpose of making email marketing easy and also since I’m presenting it to you today, I wanted to give you guys access to a 14-day, a trial which you can get down in the description Below and you can go ahead and give us a world go ahead and give it a test drive and if it works for your business, I guarantee it’ll pay for itself and more.
And if you don’t like it, you can literally cancel within the first 14 days of signing up for that free trial without ever being billed a single penny. So let me walk you guys through this entire platform, real quick and let you know exactly how to use it: how to set up these automated set-and-forget email funnels. So, as you can see, if you’re on the dashboard right now – and this is just a dummy account that I’m going to be walking you through so over here, you can see our weekly report, everything that’s going on with the app and we’re going to go ahead And start building out automated email funnels.
So let’s go to our funnel builder here to get started, and let me show you exactly what we’re going to be building our funnels around so over here we could just name this. You know test funnel one and then just give it a random description wherever you want, but most importantly, we want to focus on the triggers. So this is what starts an email sequence for your customers, based on the actions that you’re taking within your store.
So we have product purchase, we have product refund and also cart abandonment. These are the three primary ones that we have right now and also in the coming week. We’re going to be able to go ahead and send emails and create new triggers based on newsletters and also the minimum amount of money that certain customers have spent on your store or the LTV of your customers. So, for example, if someone has spent over a hundred dollars on your store and the entire duration of them being an existing customer, then they’re going to be put into a unique email series themselves.
And, of course, you could go ahead and customize that amount to set up to whatever you want to be able to be essentially a value threshold that will go ahead and send these customers an email based on what they’re doing, and you can go ahead and mark It to them accordingly, so for this example, we’re going to go ahead and just do a basic cart, abandonment, email and you could go ahead and even move forward with actually segmenting that specific, funnel with the specific products that you want, the funnel to be built for, But in this case we’re going to go ahead and do any product and we’re going to create a new email list so that we know every one that goes out and abandons cart is going to be on their own email list in our store.
So with that being said, we have that set up now we want to go ahead and build an email for that funnel. So let’s go ahead and build our drag-and-drop email with mail funnel. So this going to be our AC number one round description. You forgot this for the subject and then we’re going to go ahead and move forward with actually building this actual template now believe it or not. This is super easy for you to go ahead and do because we have all these pre-built content templates for you to actually work off of if you’ve never built good, looking emails or emails in general before so with that you can go ahead and check out our Dump for you email templates, we have a abandoned, cart, template right here, a post purchase and also a refund template, and that’s for, like all of our three basic triggers, and also in addition to that.
You have all these other categories that you can go ahead and check out to build the emails you desire, but, most importantly, one of my favorite ones that we have is the dynamic cart. So when we go ahead and plug this into our actual email template. This is going to adhere to whatever your customers are engaging with, so whatever products were in your customers. Cart, it’s literally going to pull the first three items that were in their cart and then plug them into this email, with the specific variance, the quantity that they had selected and more and then also at the bottom of this email.
It has a dynamic button over here and then also in this sub headline here that will direct them back to their actual checkout page with all of their shipping information all of the products in their cart and the variance already fulfilled in there, rather than bringing them Back to the actual website, or back to the cart page and everything is already pre fulfilled, reducing the hoops to jump through for your customers and also increasing your conversion rate on these emails into actual sales for your store.
So this placeholder right here is actually going to pull the first product image listed and Shopify for your product, so they’ll be reminded of exactly what’s in their cart: it’ll pull the product name, the variant, the color and the quantity or whatever options that you have for That specific product and actually go ahead and give them that button so, rather than leaving guys with just this template and all these placeholders, I want to show you guys how this actually looks in real life action.
So I’m going to go ahead and send a test email to myself here and you guys can do this if you have an account as well so literally just go to this little drop down menu and you do send test email. So you can go ahead and see what your emails look like before you start sending them to your customers. So we simply just go ahead and select any random product on our store and then we’re going to go ahead and send it to ourself.
So we’re going to send it to mail funnels at gmail.Com. This is just a junk email. Don’t send any emails here. Our real email address, if you wan na contact us, is support at fungals. Calm so be sure to go ahead and do that rather than spam. This email address cuz, you won’t get a response so over here we have this email that just came in and it says you forgot this for the subject and then right there.
We have our actual template here for the email address. So this is our dynamic. Cart. Template and both this link right here and the button at the bottom of the screen, will take them back to their checkout page. Alright. So with that, that is exactly what our dynamic cart template looks like, and if you wanted to go ahead and enhance it or add stuff around it, you could literally drag and drop whatever you desire below or above it or even within it.
So let’s say you wanted to go ahead and add an extra image somewhere, for example, and maybe show an entire collection. You could go ahead and add that at the bottom of your email, so that’s just a simple example of how to go ahead and build an email on mail funnels and then you can go ahead and simply plug it into your funnels here. So, let’s go ahead into our abandoned, cart, funnel and we’re going to add our first action to our email sequence.
So we’ll simply just label this, you know follow up number one, and then we select our email template, which is our EC one, that we just created and we’re going to go ahead and send this 10 minutes after someone abandons cart and we simply connect the nodes Right here and press save – and next thing you know people are able to go ahead and get this email on complete auto-pilot without you ever having to dive into your store and send some generic email that doesn’t convert or really adhere to what your customers been doing.
In their activity on your store, so with that being said, this is literally just a simple one: email sequence for your abandoned, cart. Funnel. Of course, you can add a bunch more after this literally, you could build out a seven or ten or 14-day sequence after this very first email and make sure that you’re doing your best to regain sales without being too spammy and making sure that you’re actually engaging With your customers – and you can do this with post-purchase emails, abandon cart, emails or refunds, and then soon to be in our next update in the coming week, is going to be newsletters and value-based triggers for your email funnel.
So all of this is extremely powerful for you to go ahead and move forward with, and actually once you sign up for mail funnels, you get our complete email templates for every single sequence that we offer on the platform so that you can go ahead and start Building your funnels, let me copy and paste our actual ad copy into your templates to make sure that you have everything set up in a matter of minutes.
So with that being said guys, it’s super easy to go ahead and get started with this platform. So if you’re, not utilizing email, you’re, simply just making a huge mistake and leaving all of this extra money and sales on the table and with mail funnels, we want to make things as easy to use as possible and also super affordable. Other platforms go out there and charge a significant amount for their services.
Meanwhile, this is going to cover all of your basic needs and it’s super super affordable and we even give you that free trial to get started so moving forward with all of these different types of funnels that you can go and create. Of course, we have our post purchase, email sequences and our wind back campaigns for refunds, so with post purchase sequences, we would want to go ahead and build out stuff that is going to increase.
Customer loyalty get them back to your store to spend more money, and also, if you wanted to, you, could offer them incentives to come back such as discounts. So this is a great way to really build out the longevity of your email list and if you wanted to go ahead and send them updates at any given time with mail funnels, you can go ahead and send a broadcast to any list that you desire. So let’s say you don’t have any emails on your store, nothing that’s gone through your funnels! Then.
If you wanted to go ahead, you can literally just export your leads from Shopify by pressing Shopify customers and you could add all of your emails from Shopify right into mail funnels with a literal single click of a button. And if you don’t want to do that, you could literally go ahead and import a list of leads through a CSV which is an Excel or numbers file and import. Those leads right here through our CSV importer, and if you wanted to take your leads out of mail funnels, you can export it through the CSV exporter.
So with that being said, super-easy, if you have an existing email list, this is your gokû way to increase your sales instantly. So let’s say on Tuesdays: your ads don’t perform as well, and you want to go ahead and send out an email blast to all your existing subscribers to keep your sales up. You can do that by literally importing your leads and sending them a flash sale or some sort of broadcast, depending on what kind of promotion you would want to do.
Maybe you want to do 30 % off site-wide or give them a coupon code to go ahead and do something or a buy one get one promo whatever you want to do. You can literally adhere to whatever you want, build an email within five minutes or less with our drag-and-drop builder and send it out through our broadcasting capabilities with Mal funnels, because we don’t limit your email sending here. So with that being said guys, it’s you easy to go ahead and build out broadcast and then also you get all of your analytics for every broadcast, such as the amount of people that clicked opened and received your actual emails, and we even give you in-depth analytics After you send them for those of you that are sending those bigger broadcasts, so with that being said, guys be sure to go ahead and try out mail funnels for 14 days for a hundred percent free.
All you have to do is go down to the description below and you can sign up for your free trial or will instantly send you your free email, templates, the plug and play and start building out your funnels and also you’ll start making money on your store. That you wouldn’t have had before, if you didn’t, have these built out the generic emails that Shopify sends out with your abandoned cart. Emails are really not good and don’t convert very well in comparison to something that’s personalized and completely dynamic, based on what your customers are doing and you can add whatever content below or above it, and fully build out that email.
How you want it to look so with that being said guys, it is super easy to get started and also you could start rolling out these funnels for your win back campaigns and if you want those free email templates, so you don’t have to go through the Process of trying to think what to put into your emails, you can literally follow our hand, guided templates once you go ahead and sign up, it’s the first thing that we send you in that very welcome email with your login credentials.
So if you do enjoy mail phones and it’s something that you’re interested in or you simply enjoyed this article be sure to drop it. An insightful comment down below give me some feedback. Let me know what you’re thinking we’ve made some massive changes to this platform in the past few months and pretty much revamp everything from the inside out by way of our team and infrastructure, to make sure that our emails are sending better than ever and also our Services are more reliable than ever and brand-new support staff to go ahead and make sure that you guys have all of your needs covered at any given time.
Also, if you guys want to see more of the intricate details of the actual emails being put together step-by-step or you want to go ahead and see more email, marketing information just like this go ahead and drop a comment down below, and let me know what you Guys want to see next out of the blog, and, if you enjoyed this article, do not forget to go ahead and smash that, like button, we have a ton of free resources in the description below, for you guys to access at any given moment, such as our Free course, our free accelerator program application, that’s still open for a very limited amount of time and then also our mail funnels free trial, where you get 14 days of free email sending and those done for you, email templates, so without any further ado, Anthony Matt Sloan.
Here signing off on this article, let me know what you guys want to see next on the blog drop a comment down, and let me know what you guys want to see. Also you’ll automatically be qualified for the free consultation called giveaway, so I’ll be seeing you guys in the next article
Today, I’d like to talk to you about building a website, actually a blog with Gatsby, so Gatsby is a tool for creating static websites with react and allows you to pull your data from virtually anywhere like a CMS or markdown files or even a database, and it Leverages graph QL to do that and webpack to combine everything and your react code to generate static files and also, you might have heard it called Jam.
Javascript API is a markup known as a jam stack. So that’s that’s what Gatsby fits into and we’re going to deploy that to neckla fire neckla Phi is a hosting company for static sites that offers continuous integration, HTML forms, AWS, lambda and a whole bunch of other things. Let’s get started. This screencast is based on a blog post. I wrote called build a secure blog with react, Gatsby and nullify, and at the bottom of this post it links to a github repo that has all the completed code.
So you’ll be able to see this. If you want at github calm, octave, developer, Gatsby nullify octa example, and in this there is a demo doc file, a dot for asciidoc and it can be rendered with the asciidoc plugin. So it looks a little nicer and you’ll see the table of contents. We’re going to start by creating a new project with gatsby, we’ll add the net left, ICMS check it into github, render the blog posts, add some markdown support and then use Gatsby’s node API to generate some static, blog pages and then we’ll secure it all with octa And fix some production build problems that happen because of that.
So I’m going to start by putting this on the left, and you should know that it says you will need node 12, a github account, which I already have a nullify account, which, if you go to net with i.Com, you can log-in and create one. I already have one so it’ll automatically log me in you can see. I do not have any sites yet developer. Dr. Comm is where you can sign up for a brand new octave developer account, so you can see, create free account there and we just prompt you for a few things.
You get up to a thousand monthly active users for free, so back to our instructions. You need to install Gatsby CLI first, I already have that installed. So if I do get the version you’ll see I’m using two eight thirty and then I’ll create a new Gatsby project using Gatsby new, and this just builds it from the Gatsby starter hello, world project. On github, then I’ll CD into that directory, and you can see the directory structure by excluding node modules and using the tree command, and if we do the NPM start, that will call NPM run develop and that will call Gatsby develop.
So I love the attention to detail that Gatsby uses because I typically run NPM start for most of my projects and the fact that that just works is pretty nice. So if you go to localhost 8,000, so not a lot going on so far, let’s install the net Liffe ICMS and it’s Gatsby plugin. So little control see out of there and you’ll notice, I’m using version numbers for both of these plugins. You don’t have to.
If you don’t want to, but this tutorial might not work so I’ve tested these and verify that they work and then I’m going to open this up in BS code. And if you go to the Gatsby config file, you can add the net with ICMS here. As a plugin and then under static, create a new file, admin, config, yml and then put this the animal in it and what this does as it configures your project, so it’ll have a blog and the blog will have a path, a date, a title and a Body and you have to fix the animal, unfortunately, that copy and paste it and work so well.
It looks correct in the blog post, so if you got one from there and everything will work so nothing like the any animal developer, close copy and paste am ma’am seems to fail every time. Okay, now that we have that up, we can go and open the terminal here: option Tildy or is it control Tilly? There we go and then we can do NPM start and it’s building the development bundle. So now, if we go to localhost 8080 one to login, so we can create a new blog.
We just have a test repo or in our vs code. It says test repos the back end, so this is just an in-memory repo. So if we had like blog first post and then we said hello, world and blogs are awesome and so is back down, and then we change it to mark down over here. Oh, I didn’t like that. So then we save it, publish it. You can see if we go back to our blog collection. It’s there. The problem is, if we restart it, it’ll go away, that’s just because we’re using a test back in so now we can create a github repo and add our project into it.
So I will go to github.Com and, under my account, new repository and call it Gatsby that Wi-Fi octa okay, okay, three posit Ori now grab this and we need to add our project to get so get in it and then get add everything and get come in And add project to github and copy and paste those two commands now if we go to nullify this app that notified comm, so I start we will integrate it with our github authorized us now we can search for neckla, fie, yeah yeah, and then you can use The defaults and just click deploy site and, if you scroll down to production, deploys you can see it’s actually being deployed after a while you’ll see, site is live down at the bottom of your deploy log and if you scroll up to the top and go back To your project – and you will see the URL for your project there and look at that – it’s deployed to nullify so that part was pretty easy.
You’ve built a react, app checked it in the source, control and published it to production, not only that you’ve used natla fire in its continuous delivery platform for actually deploying your site. So anytime, you check in any code to your github repo it’ll automatically be deployed. So, let’s do some other things: let’s modify the net with ICMS to use github as the backend so start by changing this to name equals github and the repo to be are we deployed yeah speak now? Okay, now we can save that and commit it and github as a back-end, because without this anytime we save or make any changes.
The files won’t be saved if you restart the app. So we don’t want that so push this to production, get push origin master. Now, if you go back to net lo-fi that will kick off another build, you can see down here, it’s building another one, and so once that’s done, we will be able to login with github to modify the back-end files. Okay, so the site is live now we can refresh and if we’re to go to admin.
Sometimes you do need a slash on the end, but it appears to add it so bad indentation doesn’t like our gamal. So, let’s see what’s the problem: oh we got a back tick there. So we’re going to fix that get course the animals, the problem. So we fix that now we can refresh and you’ll see it prompts us to log in with github. So there’s no off provider configured for github, so we have to do some work there.
If we go back to our instructions, you’ll notice, the first thing to do is to go to your site settings and navigate to access control and down to OAuth. So back up to our site and site settings and access control and install provider, so we’re going to use github for this, but first we have to go ahead and add it on github. So if we go to github developer settings, you can see that’s at setting. Slash apps, Oh author haps, we can add a new one, we’ll call this SB blog and you’ll grab your home page URL from nullify.
So this guy right here. Yes, then the callback URL is all done from API. Now, if I calm and we can register our application and then we’ll get the client ID and client secret from that, so client ID secret and then we’ll install that as an authentication provider. Now, if we go back to our content manager and try again this time, it’ll prompt us to authorize as our user, and so this makes a lot of sense to me because this blog is stored in github.
So why not store our blog post in github? So we can start with creating a new blog post, we’ll give it a path of something like first post and we’ll say hello, world and it’ll. Do it and markdown and fabulous there. We are and then emoji just to spice things up a bit all right. Then we could publish that and if we go back to our blog collection, we’ll see it’s there, not only that, but if we go back to our project and do git pull origin, master it’ll actually pull that file and you can see it was created in the Blog directory, so now the next thing we want to do is add the ability to render those blog posts on the UI of the Gaspee application.
So for this I’m going to open up in IntelliJ the reason I’m using intelligence Ted of es code is because it has the ability to pre-record code snippets – and I know V s code does as well, but what I wasn’t able to do is figure out how To do long blocks and they have just little snippets. So if you know how to do that with vs code, please let me know, but I’m going to create a new component, log-roll JS file, so components log-roll is this is my blogroll component and what this is? You see here, it extends from react component has data that it grabs and it basically grabs the posts and maps them into a featured post and then the various you know listing a post beyond that and an excerpt from the post and then a link to keep Reading and then it uses this graph QL to actually go and get all the blog posts and formulate the data so and will also create a page called source pages blog KS.
And this is going to use that blogroll component and just show all the latest posts and then we’ll add a link to that in the pages index is so we’ll grab the code here and you’ll see it just renders hello world, and then it has a link To view the block, so we can restart gatsby make sure it’s not running back here. It’s not so we’ll close that one and then NPM start. So it’s building that it’s pulling in the blog posts and you’ll notice.
There’s an error because it nut cannot query the field all markdown or mark on type query. So that’s because markdown isn’t actually added at this point. We don’t have markdown support. So the add markdown pages Doc’s from Gatsby, show that Gatsby follows the following steps for making this happen. It reads the files in the Gatsby from the file system. It transforms the markdown to HTML and the frontmatter to data.
So in that blog post itself, you, if you were to look at the blog, you can see that there’s frontmatter on there just like if you’re using Jekyll and then it adds a markdown file, creates a page component for the markdown files and create static pages using Gatsby’s nodejs create page API, so we need to enable all that so we’ll start by installing the Gatsby plugins for a markdown support. While that’s running, we can configure them in gatsby, config j/s.
So right now, that’s just the Gatsby plug-in for net worth. I we’re stuff that net liffe I plugin, but now we have the source file system that reads from the blog and it uses markdown pages and then transforms them. So now we can do NPM start. If we go to the localhost 8080, you blog, we can see that that’s actually rendering and you’ll notice. It doesn’t actually use markdown in the preview, but if you were to click on the post itself, it will but what this doesn’t work, what the heck? Well, that’s? Actually expected because we didn’t tell Gatsby to generate pages for each of those blog posts, so will create a Gatsby nodejs.
This will do the processing of our pages for the markdown. So you see here it uses the create pages API and it uses this blog template uses this graph QL to build all those blog pages, handles any errors and then goes ahead and creates the page. So we do have to create that template click templates blog s then get to the blog template. You can see here it just grabs the data grabs, a markdown from it and then puts it in an HTML template and uses one of my favorite named attributes dangerously set in an HTML, that’s from the process.
Markdown and then this is the page query for it, and so now we should be able to restart and see our markdown rendered properly. Now we should be able to refresh this page and it’ll work. There we are and our markdown is rendering. Now we can check this in, add, get commit, you’ll get push it and we can go back to nutloaf I and see that it’s deploying that and once your site is live, you can go back to the main page there and view the blog and you’ll see That your markdown pages are rendered.
So that’s pretty slick now, let’s add an account section, so we can have a part of the app that’s actually secured and it’ll use octave to secure it. But the general notion is: this: won’t be a static part of your app. This will be somewhere people log into, and maybe they subscribe to a newsletter, maybe they update their settings or the subscription or something like that. So we’ll start by creating a pages account that j/s file.
So you can see this just has a home link. That goes back to the home page, a settings link and then an account and not much to it at this point, so we can link to it from our index page I’ll, say my account and since this won’t actually be static, content is going to be dynamic. Content at the bottom of gatsby node. We have to add this that excludes the account function for the account page. So you can see here it still calls on create page, but it says hey: if the path matches account, then don’t bother doing it.
So now we’ll make this section secure with octa. So I have an octa developer, account at dev, 1, 3, 3 to 0. Login to that and so you’ll create a new application applications at application, and this will be, I believe, it’s a single page application yep and then we’re going to enter a name like gatsby account and all of these login redirect URI so go to a single page. Will say: Gatsby blog and we’ll change this to the default of 8,000, and then this one will be 8,000 account just double check, I’m getting that right, yep and then 9000 account and the reason for 9000 is because when you run the production build locally, it will Run on 9000, so if you do Gatsby build, it builds all your static assets and the new do Gatsby serve.
That will do it on 9000, instead of 8,000, which is more of a developer thing. So we’ll change that to 9000 and then also our net LeFay site so grab this URL and you’ll have to do this for any app that you want to deploy to production because all of the redirects have to be white listed and wildcards aren’t allowed. This is the most secure way of doing off. So that’s why we do it that way: okay, so you’ll notice, we’re using authorization code flow and not implicit flow.
This actually uses pixie public key proof exchange proof key yeah, something like that, but it’s very secure proof. Key code exchange, so it generates a one-time code and then it sends that with the request, when you get the code back, it sends that to get the token so works nicely. If you go to API trusted or origins, you also have to add all those trusted origins. So it added one for us, but that’s the local build called local pride, build an HP, HTTP localhost 9000.
So that will work and then cores and redirect and then do another one for a net worth. I and you just need to do the main name and of course, and redirect so now our apps all setup and you’ll notice. These follows instructions over here for a trusted origin, and now, once the lock does sign-in widget, so this is latest version 3.72, while that’s going will create a new login component while getting that jeaious.
Now this works is it has some configuration for octa so we’ll need to grab from our dashboard our org URL. So that goes right here and then from our applications, the client ID and then there’s some customizations. I did to give it a Gatsby logo and you’ll see the redirect URI, since this does get evaluated by Gatsby. I basically ignore, if there’s window in there and then otherwise, we grab the window location, origin and then the auth parameters say hey.
Pixie is true and the response type as a token and an ID token. So this will be an access token, and this is the element that we’re going to bind to. So we create a new off to sign-in Widgit and then we grab the user as a state and when the component mounts we go ahead and grab the auth client and we grab a session. And if that session exists and it’s active, then we clear the parameters from the browser window.
We set the user name in the state and we set is authenticated to true and then we get the access and the ID tokens and save those in local storage. So this is the API that does that for you and then you could say hello to the person who just signed in so both in the console it reloads the page. So it will be able to grab that and render it in the page as well, and then, if there’s any errors, go ahead and remove it and render it in that sign in.
So that’s how all that works and we replace those placeholders so now in account. Jeaious we need to modify that to have a little more account logic. So you can see here. The account is now its component, its own component, and it grabs that user state and how is authenticated, works as it gets. That is authenticated, true or false, and then it grabs the ID token and sets the user from that with their name and if the token has expired, it goes ahead and clears out everything and logging out.
It uses a sign out method and then sets local storage to false and sets a user to false in the navigates back to the beginning. So then it renders the user’s name, this state user and it adds a logout button. So now, if we restart the app with NPM start, we can go to localhost 8080 window and I can do my account and you’ll see we’re prompted to log in and now has my name in there. And, of course I can click settings or back to my account or back to the home and that’s all working, so I can even log out there.
So one thing that does happen. If I were to run Gatsby build, it will show an error because the sign-in widget isn’t meant to be used, server-side or doesn’t have support for a server-side rendering. So you can see windows not defined and that’s in the actual sign-in widget. So we can’t really control that it shows the files that that exists in and the path to get to it. So what you can do is in the bottom of Gatsby node.
You can modify the webpack config to basically ignore the sign-in widget as a dependency. So you see on create web pack config if the build HTML stage is happening and just exclude and use a null loader for that. So now, if we were to try again this time, it’ll work there we are, and now we can run gatsby serve you’ll see it runs it on 9000 before to try it there. Let’s try in an incognito window, 1 9000 doesn’t help.
Cores so looks like we might have messed up something in our octa. Config go to api trusted origins, Oh ghost! Oh I’d used HTTP. So my bad save that now. If we try again this time, it’ll work so make sure you have your core settings correctly or you’ll end up with an information or an error like that one now back to our instructions. The next thing I want to show you is how to add user registration, so if you go to users, registration and click on edit, if this is the first time you’ve done, it you’ll see a different screen.
That just says: do you want to actually enable this? But if you’ve done it before and turn it off, it’s a little different. So now we have that – and these are just all the defaults. It’ll show the sign up link on the sign-in widget, but we do have to configure that first. So in log in is once you’ve turned it on. I have to go in here and add a bit of configuration at the top, so we have our auth params and add a new and called features and registration.
True and then we can go ahead and rebuild it and right and Gatsby serve, and now, if we log out they were to click my account, you can see that there’s a sign-up link now and it uses that same sign-in widget. So it just prompts you for the email password first name last name and you can adjust those if you want, so you can add new users that way so pretty sweet. You did it or we did it and we can check this in and say octa for off, because friends, don’t let friends, write, authentication and I’m your friend.
So the other thing you can do is you can extend Gatsby’s functionality, so we added octave for authentication, but if you want to use, add sign up for a newsletter like with tiny letter, that’s pretty neat site. I have a friend that uses it and I read all his newsletters so that works really nicely and you can also store your user settings in Octus, since you have the users information, so our octa node sdk would allow you to do that or any back-end SDK And in fact, if you’re developed like a Java or.
Net one, you could use fetch right from your Gatsby application. Of course, you could do it note as well, but this is how that code might look so in your component did mount you go and fetch the user settings you’d pass the bearer token or the access token from the token manager, and you get your data back And you could do what you wanted with it, so this blog post again is available at our octa developer blog, the github repo is on octave developer as well, and if you want to see the developer or the octave sign-in widget, you can customize that as well.
We have a little cloud for our issue, but that came up so you can make this look all kinds of different ways that you want to make it look and the we’ll show you how to do it. So thank you for reading. If you go to our YouTube blog, which you are likely reading this on, that’s at youtube.Com see /dr dev. We have many more tutorials on how to use various api’s and authentication mechanisms and please subscribe, and I hope you have a great day.
No time, okay, guys and welcome back to the article so, like I said in the introduction in today’s article, I am basically go to give my two cents on business models, online business models and why I think that social, media, marketing or SMA or the social media Agency business model is the best to start in 2020.
Now, for those of you that do not know who, I am, my name is Josh. What angle George, I own, a social media marketing agency here in the Netherlands called brand paneer, which is currently doing six figures, and they also have my own coaching business, where I basically teach you guys on how to start your own social media business. Okay. Now, with that said, the reason why I started social media marketing about three four years ago was because Lisi required no startup capital, and that is also one of the main reasons why I’m such a big advocate of social media marketing, because all these other business models Affiliate marketing, CPA, dropship and what else have you got? Amazon FBA you’ve also got a bowl which is like the Dutch Amazon FBA, like all these.
Other business models require startup capital because you need to invest in either paid traffic or you need to invest in products. You need to do product test and you need to you know, ship those products to the Amazon warehouse with a boulder come warehouse. You know this there’s so much upfront investment required that it makes it extremely difficult for those without just starting out and want to in money online.
Without you know a prior investments, it makes it really difficult for you guys to actually start it, whereas with social media marketing. That is not the case. You can literally now go and knock on some business owners door and basically you know explain to them why they need to set up Facebook ads, and you know just ask for a monthly retainer fee now with that said, obviously, for those of you that have no, I they were social media marketing.
Is you guys are a bit confused right now? Basically, social media marketing is basically where you show business owners how to set up Facebook ads, and obviously you run them yourself as well. You set up the Facebook ads for a business owner and you help them get in more business. Okay, so for e-commerce stores, that means you’re going to get them more sales and, for you know any other business. You know you basically focus on getting them more leads and more clients.
So, for example, let’s say you have a gym as a client and it’s it’s a high-end gym. You know personal trainers and the saunas and stuff like that, and it’s a hundred euros a month to actually go to that gym. Okay, so a monthly subscription, it’s a hundred euros. That means that is 1200 euros a year and let’s say you can get this clients. This order, the owner of the gym, you can get them an extra ten members, a month which is easily doable with Facebook Ads.
If you don’t lead your ads to this gym. That means that you’re getting them 12 K a year every single month because you’re getting them 10 members a month, each member is 1200 a year. Ten members 12 K. You know. That is how easy you can get money for this business and if you ask for 1,000 a month for this, you know they are more than happy to do that because during Ulysses still 12 X and their return on investment, okay – and that is the way social Media marketing can help businesses, but also help you as a business owner as well, because you know you are in and money from providing a service that is also helping that business, so everyone wins basically, and that is why social media marketing is it’s such a great Business model, because, as soon as you set up all these advertisers etc, there’s no need to know physically be in a specific location, okay, its location independence.
So you can set all these ads from Thailand. You can set these ads up from the US. You can set these answer from Europe, it does not matter and it doesn’t matter the business owner either. Okay, these are care if you’re on the beaches of Thailand or you’re, stuck in your bedroom or in a little kiosk you’re setting up the ads. All they care about is the results okay. So if this is a results based service and you get paid a monthly fee for this, so you know it doesn’t matter if you are in the office or you’re on the beach.
As long as you’ve got a laptop and an internet connection, you can do this service okay, so that is another reason why social media marketing is great to start off with, because it allows that location, freedom and it’s it’s nowadays. Everything is moving towards like a remote type business or a remote site, tasks no type job, because people no longer want to be stuck in a specific place and with technology.
Nowadays it’s no longer needed. Okay, you don’t need to be stuck in an office stuck in a kiosk. You don’t need to physically be anywhere because if you have a meeting with someone, no you can just have a flyer Skype, but you can have a value. You can call a person up on whatsapp, no there’s no reason end long, it be in an office. Okay and more and more businesses are realizing this, and that is why you know these businesses won’t care.
If you are like says you’re on the Bahamas – or you know you’re in Bali, setting up these advertisements because all they care about is that bottom line? Are you bringing them in more business? Yes, is it with the investment thing new? Yes? Well then, they are more than happy to pay. You open some 1000 a month for this service. Okay, so, like I said, no upfront investments required its location independence and the fears reason why I highly recommend social media marketing is that you don’t necessarily need to have the skills okay.
Now I understand that might sound a bit weird, because I’ve just spoken about Facebook ads and you know how we can help businesses grow by leveraging Facebook ads but who’s to say that you are the person that needs to set up those ads. Okay, you are the business owner. You do not need to necessarily settle the ads if you do not want to. If you have the skills and you have the knowledge and you have the expertise and you know you want to keep all the money for yourself, then.
Obviously be my guess and set off the ads, but if you want to scale this business – and you know that there’s someone else out there that can do a better job than you and really it is in your right to actually give that job or give that Client to a contractor okay, so you are the business owner. You have a contractor where come below you or with you or alongside you that sets up the ads. You close the deal and you get someone else to do the ads for you.
Okay, I, like I said, there’s nothing wrong with that because you are the business owner, you own the agency, you do not necessarily to work in the agency, so you don’t need to necessarily work in the business. You can work on the business, so you can wear, hung, get any more clients and then you’ve got a contractor setting off the ads and doing the service for you, okay, but I said that is only if you want to if you actually enjoy doing the ads Or if you want to learn that skill or if you’re, just starting out – and you don’t want to outsource this because you actually need the money, then just do it yourself until you get off so the same point that you cannot, you can no longer take on More way, then, obviously you’re doing it to outsource and you can start building a team okay, so I hope you got some how’s this if you are interested installing your own social media agency, but you’ve got no idea how to get started.
I also have a free training which is linked in description box down below for those of you that are ready to take action and actually wants to start an agency alongside me and want to weigh together with me. I also have a coaching program again. It will linked it’s all linked in description box down below where I list, we take you by the hand and push your agency to the next level and also to that six-figure mark okay.
So I hope you got some out of this subscribe to the blog for more and I’ll, see you guys in the next article
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