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Toxic Instagram Influencer Habits That Need to Change… #Askjadeshow Season 2

My biggest tip is: how can you engage with people unusual marketing strategies? You probably never heard of hey guys. What’s up, my name is Jade and today you’re reading a article where I asked for your deepest darkest questions about social media, mister me2 marketing, let’s get into it. Basically I’ve been seeing a trend online where people eat food in front of the camera.

Now I know people get really uncomfortable when I do that on my blog they’re, like Jade Weis. Is my content? Well, listen! Sarah! Okay! I am bored of reading the same old tips and tricks about how to grow my Instagram. So that’s why I thought I don’t combine my two favorite things in the world: marketing strategies and cooking to make a cooking with Jade cue, the intro welcome to cooking with Jay.

While we talk about those three topics, alright guys buckle up grab a snack. Oh wait! You could cook with me because today, on the menu we have shamrock shake healthy version. I know st. Patrick’s Day is coming up, so I thought why not make a green, healthy, smoothie? Okay, I’ve been really into cooking. You guys saw my last episode and I literally almost burnt the kitchen, so it’s going to be really good for yesterday, we’re not only going to make something tasty we’re also going to taste tested.

I have my mom with me. That’s going to maybe tell us if it’s okay but under, and we’re also just going to answer your questions, call guys up and do this. At the same time, all right grab a snack grab a beverage and, let’s get started. Hi you’re on the ask. Jade show hi, what’s your name and where you from? What’s up, oh my gosh, I’m so excited. What’s your can I help you help? Okay, so how to reach 16 and 26 year olds and just kind of reach, a specific target group, you know what’s holding you back like, I feel like you know how to make the content.

So you know: what’s the one thing you feel like you’re missing, there’s another thing: marketing yourself and just putting yourself out there and getting those followers like. Let’s, let’s go from the top, you make relatable content for a younger audience. Have you ever thought that a 16 or 26 year old, maybe made their Facebook count in 2010 when they were 13 line that or 20? What I’ve had a lot of times? Is that a lot of people forget to consider that on Facebook I’m technically 27, like I’m technically 50 years old, I’m so sorry, seventeen right, maybe do you think maybe say the audience is like lying their age or you feel like you’re, still not getting the right Enough target demographic blog Scottie: you want Jessica that goes to high school or call it okay, yeah yeah.

So I want you to know: let’s go back to the table both like you know, Gen, Z or millennial, so like how do you find your favorite influencers? Where do you go to find them, so you, like skincare? Why is that you have bad skin recently or super hormonal? So let’s go back so someone who’s younger, maybe needs to find skin care tips. So you go on hashtags. Do you go on YouTube as well or no okay? I hate just call myself Gen Z, but people who are gems II.

They don’t they hate being bombarded with ads like you can’t like their photo and they come back as gen Z, hates it when you like. Just kind of go up to them right there, like they cringe if you like for like or follow so off the bat. You know that doesn’t work right people, it doesn’t work like that. The only way you said to get someone like us to care is, if we manually search it. So are you making manually searchable content, for example, what I would do if you want to make searchable content? What I would do is kind of use keywords that are popular.

So if it’s Seoul Korean fashion, that’s possible, use that in the title and then make a article around it. I don’t know if you realize but photos aren’t where gen z kind of migrated towards what I would say is people can discover you for your articles or helpful content and then they, like you for your selfies and content. Are you primarily posting selfies? You do a lot of just random lifestyle, so it’s one day putting sweet self photo another.

It’s like actual sonic got it yeah, so right so that the thing Gen Z just like he doesn’t give a shit and they move so fast when we scroll. I can’t I hate referring myself to Jessie, but you know I mean it’s like I feel so old, but I’m like literally that so yeah I mean maybe be baby. This is what I recommend if you are ever, can hear us on how to read your reach or 16 to 26 year old audience. All you have to do is realize that we fucking hate getting bombarded.

The only way is to make searchable content, and how do you do that pick? A keyword, use ubersuggest and play around with making articles less pictures for discovery, and then maybe they can fall in. Let’s go back to your goal. You want to track more jay-z. So do you care if your favorite influence our talks about too many things there you go, so you can only do what you just said right there, because I think I’ve become super important.

The answer is, I don’t know, I’m not really a genie. I sing is to start with one. You can always add on that’s why I would recommend okay, alright, alright thanks so much for be on the show. I love you so much and hope every day. Alright guys that was really fun, be you’re, so sweet, I’m sure. So what I was just doing, we’re making a smoothie I put in here ice frozen banana avocado and spinach and mint mami.

Think it’s a little good. It looks appetizing. I don’t have enough milk. So, let’s see we have enough milk father, you guys, if you’re so far, I’m enjoying this article make sure you give this article a like and subscribe, and comment below what recipe I should make next. This is way too boring and healthy. Maybe we should spice it up a bit and by liking this article, you, let me know that you like it, because if you don’t fuckin like it, I’m not going to make it because that’s it guys! No empathy super important.

Oh shit, there’s still a banana inside. Let’s give a taste test, there’s literally still putting it inside. Oh so we have our smoothie, I like to top it off with some cacao, nibs and then we’re going to go to the next phone call. Cacao. Nibs are super high in antioxidants and it tastes like chocolate. So so I’m going to be sipping this throughout the article and so alright Cole number two hello hi.

What’s your name, my gosh beautiful, do you feel like no one’s engaging with you, because maybe in India, it’s just not they don’t want to support as much your content. How do I get people to engage when people don’t right? So here’s the thing I think, there’s a few flaws. Why do you think that? Why should people care to give a comment like? Why is it so important because think about like this there’s so many people, I’m following your falling, probably wanted people on Instagram? When you comment on someone like when you personally comment someone’s picture, why do you comment? Okay? So let’s go from there? You can’t because it’s relatable to do everything right.

I post my pictures as well like I get likes, but not as much and I don’t get comments from people I don’t know, I won’t engage with them and build a relationship there. I think it’s not important for you to think about how to get people to engage with you. My biggest tip is: how can you engage with people? How can you be the one that’s going out there because here’s the truth, have you tried to comment on other people’s photos that, like your photo, is like when your followers kind of like, engage or like a photo? You kind of DM them and say hey thanks.

So much for liking, like are you being the ones that are engaging with them, rather than expecting for them to engage with you, so you get likes, but you don’t get comments so have you DM the people who liked your photo thanks so much for liking? My photo, if there’s anything, I can do to make better content. Let me know alright, try it out. I just think that why why should people care, but honestly sometimes I feel like I have a big stick up my butt and I’m thinking I’m the best.

When really people are busy – and I just want to say hey – you don’t have to comment, because my personal thoughts are: why don’t you reach out to them and if they kind of come back to you, then you can see them comment more frequently. Try that try! It out try it out, do yeah me if it works, and I hope you have a great day, as you guys might know, I’m so obsessed with my data like to the point where I announce noises every time I wake up like Chevalley.

Did I love you? Should well, my problem is when you think people don’t age with you don’t be in that mindset, engage with people first and then they’ll come to you. Why should people give a shit when they’re so busy? And second, I just feel like we’re moving away from a connected economy, and what does that mean so I’ll, maybe make a whole article about this if you’re more and more interesting a comment is such a one-way interaction right like when you comment someone’s photo? It’s like you, don’t really get that love or that kind of communication back, but I think we’re now migrating tourists and it’s instead of being connected or followed we’re going to have more conversations so DMS, you know a little weak phone, calling your followers like this.

It’s going to give you so much more of that engagement. I think so much of our corruption or our minds are thinking that engagement or comments. It’s not comments are literally it’s just a one-way wall, and it’s just boosting your ego at that point right. If you truly want to build account that inspires and influences people, you would go out there and have that conversation. You have a two-way relationship.

Think about that and marinate all right guys. We have one more caller. My mom is going to try my drink. Try it mom. Let me know how you feel it’s good. Oh you like it. Okay, you can have it. I love you mom. Some of you guys might know, but I’m currently visiting home. I go back and forward from LA to Portland Oregon. Let me know if you guys are at Portland or LA probably do more meetups in the future, but I loved talking with you guys, I’m thinking to really settle down an ally sometime this year.

I go back and forth because I’m 17 years old so like I, how do I say without being like a little bit, I’m still reliant on some things or my parents like car problems or insurance. So what I turn 18, you guys when I turn 18 we’re going to celebrate. I finally can book an apartment or a book hotel. I can drive a car. I can get my license like we’re going to have a big party. You guys, I’m not sure what I’m going to do, but you’re invited so make sure you subscribe.

If you want to be invited all right guys. So now we’re going to go to the third caller, wrap up this episode of cooking with Jade and make sure you stay to the very end, because I have a feeling that this is going to be really good all right, so we just talked about paid. Let’s talk about free options: if you want to get free options, what I would do is build an audience journey, so kind of start from the top like when you personally find your favorite artist.

How do you discover your favorite artists like? Where did you find your favorite musician? Okay, perfect, so there you go, there’s no way, I’m an artist. If you want more artist tips, I have a friend named Edgar Sandoval jr.. He has a youtube blog I’ll link it below guys if you’re reading. But I know that when he was telling me when he got on distributed like on when he got on, discover weekly or it’s all like algorithmic base.

So regardless you’re going to have to cold email sounds like to me awesome. And then you told me that when you find them on Spotify, then you kind of look them on Instagram. Is that the way he goes a brand journey? Yeah? Yes, so the brand journey is what you just said: it’s having the awareness converting them to the middle of the funnel, which is your Instagram and then converting them down even more and kind of being mindful of keeping one strategy at a time.

So when I say brand journey, I mean like literally building out of roadmap. What I would do is literally fake. Okay, go on like apples, screen, recording or like just go on your phone and just try to like mimic how people discover you so pretend like you’re like it’s your fan and you’re on Spotify, you find them. Then you click on their bio for the Instagram, because you love them so much and then you’re scrolling.

What do you look for so when you’re building your brand journey? It’s just keeping mine there’s like typically three touch points. When people discover you, awareness, consideration and conversion. So kind of recreating that, for your own brand, is super crucial to kind of keep in mind what your goal is for marketing when you’re building on your audience journey map. If I were someone who was on Spotify trying to find you, I would want to see more photos of herself, because I have that connection already now.

If your audience journey map is a shout out, then I want to see more like cover, so you got to be very careful because the answer is not what I think it’s what your audience thinks when they’re going on the page. What are they looking for? Typically, people who find you in a playlist they want to see who is who are you like? They don’t see the face right, you’re only listening to the voice, so maybe they want to see more of your personality and stories.

However, if you’re doing the shout out route, what I would say is like I want more of that cover I just signed up for because you’re good. So I would say here’s the thing there’s so many things you can do. What I would do is for one month at a time you pick one audience through an app and then use a be test. We gets the best result. Audience always wins, bro all right, I’m here thanks so much for calling in.

I hope this is helpful. Oh hi guys, so thanks so much for reading today’s episode, we had a little technical difficulties. I’m really sorry, if you want to be the next asteroid, show all I’m going to do is comment below, and I have sign ups in the description box. So shout out to the comment winner to comment on this post to be feature. The next episode, if you want to be a next comment winner comment below and let me know what I should cook next actually, please let me know what I should put in X because, as you can see, I would give it 5 out of 10 stars.

So would you give it mom 5 out of 10 stars? Ok, so we’re not doing so well I’ll, see you guys on episode, 2 for cooking with Jade and thanks so much for reading. I love you guys so much and peace


Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!

 

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HostingCon 2016: Ecwid – Democratizing E-Commerce for Small Businesses

You live from the show floor at hosting con 2016 in the Big Easy of New Orleans Louisiana, and I’m here with mr. Jim O’Hara. Jim is the president of Ecuador, okay, so how is the show going for you? Well so far, it’s going very well as always, there’s great content in all the sessions and it’s obviously all the right people and the hosting business are here very good.

So lots of networking then lots of networking morning noon and night outstanding. So you know I sought you guys out because you have a tiki tent of sorts in in your booth and it’s exceedingly inviting. So that’s what brought me to you, but so are for our viewers that don’t already know about equid. Why don’t you tell us a little bit about what you do yeah well, first of all, thanks for coming by you got it and the reason we have the surf theme.

Yes, each theme in our booth is that we’re based in San Diego California and nice they’re right here. It is very nice and we’re two blocks away from the beach at our office, but also gives us the opportunity to kind of show a little bit about what we do as a business. And the idea is that our booth is a surf shop and the surf shop, like a lot of small business, could have a physical storefront as well as an online store and also can sell in person on the go anywhere on the beach for exam.

I love it. I absolutely love it and equity is an e-commerce solution that plugs into point-of-sale systems at the physical store and also ties into other, like like a square point-of-sale system, but also to the square reader that you can plug into your smartphone and sell from anywhere in person. As well, that’s all synchronized with your online site. So your inventory, your customer information, your product information is always synchronized and where the rubber meets the road in sales, that’s fantastic, exactly sell anywhere anytime.

That is really great. So what is the latest and greatest coming out of the newsroom over there adequate? Well, just that is and multi-blog commerce is, what do they call it, but consumers want to buy anywhere anytime and kind of in the overworld. Everybody expects to have instantaneous access to whatever product they want and in our case we support small businesses. So we give small businesses the ability to have kind of big retailer reach so brother, it’s in their store, whether it’s on line at their online store or anywhere on the go.

A small business now can have this functionality like a target or walmart and have access give consumers access any time to buy their products anywhere fantastic. That is really really cool. Jim. Thank you very much for joining us thanks for your time. I appreciate it. You got it and thank you, viewers for reading JSA TV, we’ll see you soon.


Who is helping with your digital business footprint?

 

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Vegas Pro 15:How To Make Your Voice Sound Better! (POST-PRODUCTION)

You can go ahead and check it out. The link live in the description below it contains over hundred inspired transitions to step up your editing game. Make sure to check it out what’s up guys, Pruitt, it’s a brand new vegas pro audio editing tutorial and in this quick audio editing tutorial, i’m going to be showing you guys my voiceover audio settings along with which, how I edit my audio in vegas pro you Can use other softwares such as adobe, audition or audacity to edit your voiceovers now mind you if the audio has been recorded using a phone, the result won’t be as compelling as compared to if the audio was recorded with mic.

Now, before you go ahead and buy a mic, here’s the deal. If you have a vision for your blog only then you should go ahead and buy a mic. Otherwise, you should stick with your phone. The only drawback you will face if you edit, an audio recorded from your phone, would be. You will get a lot of background noises, and I have made a separate tutorial on how you can get rid of those annoying background.

Noises have a link it in the description below, so you can go ahead and check it out. Also, the audio which you will be urine right now is recorded from the blue Yeti USB microphone. Now, if you have a good budget, it is the best mic out there. I would highly recommend you to go ahead and check it out. Any good youtubers use this mic record their audios and without further ado. Let’s get started in order to pull this off.

You will require a third-party plugin, which is called auto-tune. I’ve already mentioned the installation steps in a previously recorded tutorial. I will link it in the description below, so you can go ahead and check it out now, for those of you guys, who already have the auto-tune plug-in installed on their PC, let’s get started here is a really quick comparison between the before and the after.

Pour what’s up guys, pirouette, it’s here with a brand new, wigs Pro editing tutorial and in this quick editing tutorial. What’s up guys spirits here with a brand new, wigs Pro editing tutorial and in this quick editing tutorial, you see! That’s such a big diff right there in this tutorial, not only I’m going to be showing you guys, my audio settings, but also how you can save these settings for future use.

Alright, let’s jump right into it, so you wan na click the FX icon on your audio clip, which should open up this particular tab. Now, if it doesn’t opens up this window, you can simply locate the all option from the menu on the left side like so, and you should get all of these plugins right here now from all of these plugins, the very first thing they are going to be: Adding is the express effects dynamics what this will do is it will basically increase the amplitude of our audio, followed by which, via will be adding the noise gate.

Now what this does is: it sets a threshold for the highest and the lowest volumes, so anything above the high threshold will be cancelled out along with anything below the low threshold. So it really helps to smooth out the audio and just give it an overall calm feeling to it once you’ve added the express effects. Noise gate add the track compressor and the auto tune plug-in like so once you have added all of these plugins press.

Ok, leave the auto-tune the way it is and switch to express effects, dynamics in your express effects, dynamics drop down this preset menu and choose the maximized volume preset. Let’s switch to Express effects noise gate in your. You want to reduce your threshold value down to minus 25 to 28 decrease your attack down to 1 annual release, all the way up to 5000 switch to the track, compressor plug-in and leave the input and the output gain the way they are decrease.

https://m.youtube.com/watch?v=Rpsp8Bs-K28

Your threshold down to minus 20 to 22, with your amount between 3 to 4, and the very last step is to check the smooth saturation and voila. That’s how I edit my voiceovers. Now, let’s take a quick preview of how the sounds, what guys, through where it’s here with a brand new wig Pro editing, tutorial and indeed definitely sounds a lot lot better. Now open up this Audio FX window again by clicking this icon once you do so select this eye, which says plug-in chain from your right-hand column, select, save as and let’s say I will call it boils over and press ok.

This will save it as a preset. So, the next time you want to add all of these effects to an audio to a voiceover. All you need to do. Let me just quickly delete all of these plugins. All you need to do is select this Audio FX icon, which should open up this window from this window. Select the FX packages folder and just choose the preset you just saved and add it to your clip like so and voila. That’s your preset right! There zero with the brand-new wig, is Pro editing tutorial and in so that’s it for this tutorial guys.

I hope you found this helpful if so make sure to smash that thumbs up button and subscribe. If you haven’t already like always pro skill checking out peace out. What’s up with you bitches smoking? That’s because we like they also on the book.


Videos are truly an awesome way to get the point across. Any type of content from your business is important!

 

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Losing Your Follow Up Sales? 3-Step System To Save It

I beautiful lady close us out there in this article, I’m going to share with you my three step system to help you to save your full up sales believe it or not, losing four lakh sales is so common for average closer and the worst thing is when Losing becomes so common, they end up giving up doing full of sales totally.

But do you know that you are missing out a lot of opportunities if you stop doing four lakh sales? Why? Because the clients who come to inquire about your product and services, they are already your warmth route, they’re looking for someone to help them to give them the solution to their problem. And that’s why they’ll end on to your workshop or your landing pages or your social media blog in the hope to find a solution for themselves, but when they decide not to purchase and back off, their problem is still there and the reason why they are not Buying is because they still have concern, and all you need to do is to tackle their objection so step number one tackle their objection, really ask them: what is their concern? What is stopping them from making a purchase many times when I do follow-up sales and I contact them by phone or zoom for people who are very keen, they will tell you openly what the problems are and with the problems in hand, you can tackle the objections Step by step, step number two offer them an irresistible offer a lot of times.

The reason why your client is not making a purchase is because your offer is not irresistible enough. They do see the value in your product or services. All they need is a little push and give them the offer that it cannot resist. For example, if someone is deciding whether to sign up or not, you can give them additional bonuses, such as one for one for business partner or one for one for couple. Just to make them see the additional value that they can get if they sign up with you right now, step number three I’ll be revealing this.

In my exclusive telegram blog, I can guarantee you that if you lose my step tree which is going to be shared inside this telegram blog, it can drastically help you to improve your follow up sales. Closing I will be showing you a few resources every single day to help you increase your sales charm and become a much more effective, closer, so click the button below to join my exclusive telegram, blog and start finding your sales charm.

If you find this article helpful remember to give it a thumbs up and also share with people who can truly benefit from it. With that, I wish charming and the happy to your head see you in the next article bye

https://m.youtube.com/watch?v=jOUS66-Qje4


Websites help sell stuff! Do you have one?

 

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Testing and Scaling Facebook Ads With $200 | Facebook Ads Strategy (Step by Step)

So today I’m going to show you how to make the most of $ 200 when using Facebook ads and if you’ve used Facebook ads before in the past. Then you probably know that it’s pretty easy just to spend like $ 100 $ 200 and not see anything in return. So it is critically important, then, even more so with smaller budgets that you make the most of every single penny that you have and the way you do.

This, then, is by going abroad really quickly just to try and bring in as much data as possible, and then you evaluate the data, see essentially which ad sets look most promising, which audiences and then focus your budget down just on those ad sets and that’s what I’m going to show you how to do then in this article, but before we get into it, as always, I am giving away a free one to one call with me on this article.

All you’ve got to do is simply like the article and leave a comment down below and the winner will be announced. Then in my next article and if you left a comment then on my previous article, make sure you stay tuned till the end of this one. Where the winner will be announced, and that means something guys thank you for tuning in. I hope you enjoy the article and let’s get straight into it. What is going on in guys so to kick the article off then I want to show you guys the strategy in effect, so you can see that I actually do put these things into practice and I will only ever recommend strategies or things to do that.

I’ve me personally have tried and tested. So this is the strategy. Now I’m just going to show you kind of like how it works, and then I’ve got a Google document which I’m going to go through just to explain why it works and kind of like the reason in a method in behind everything. So personally, then, this is just one of the strategies I use. There are just loads and loads of different ones, and if you want some other ones, there now have got a free ebook, you can download its 100 % free.

All you’ve got to do is give me your email address and the link will be low in the article description so check that out. If you want to so here it is then this is essentially the strategy and I’m just going to refresh it as well. So you can see that I’m not there’s no silly editing or anything a lot going on and essentially what you do, then is you go on really small budgets per day and you pretty much just target one interest per ad set.

So, as you can see, it’s just focusing on the UK, 18 plus they’re, all male and female as well, which we’ll get into later and then, as you can see, there’s just one different interest per ad set and, as you can see as well, we’re only on $ 2 per day or two pounds per day, I’m in the UK and the reason for this then being is because at this stage we’re not that tied up. Wouldn’t we’re not focusing pretty much on the results at the moment we just want to bring in data or not we’re not caring about how many purchases we get.

This is purely a data gathering tactic and once we’ve gathered the data, that’s when we’re going to look at the ad sets. Look at these particular column headings here, there’s a reason: I’ve chose these ones which I’ll get into later in the article we’re going to look at the ad sets that are performing the best and then we’re going to choose those two up. The budget on, and essentially focus on, the ones that look the most promising.

So these are the column headings in that you need to be comparing each ad set against and just quickly. Then in case you don’t know how to set up this little columns head in here I’ll highlight on the article, if you click on that and then click on customize columns, you’ve got all these different, essentially column, headings that you can pick and it’s going to give You the data for each one and then that way you can compare that ad sets.

Looking at the numbers that you want to look at, so just click apply, it’s going to give you the ones you’ve selected and then you can click Save as well. So you haven’t got to go back into it, each and every time and select the column headings so yeah that’s the strategy in effect, then, how essentially does it work so starting from the top, then, as you can see, we’ve got 10 different ad set. So don’t think I had 10 there because I’ve been running these campaigns.

You can see they’ve spent all of them over ten pounds, so these have been running for quite a few days now, but essentially you start with 10 $ 2.00 per day. Each ad set is only going to have one interest, and this interest obviously has to be within your niche and if you can then make sure it’s an interest that has a maximum potential audience size of 500,000 people, and this is actually really key kind of ingredient To the strategy and the reasoning behind this, then, is because we’re not spending a huge amount, then we don’t want to go after a huge audience, because if you think about it, when when companies do product research, then they won’t just go out and ask a lot Of tiny percentage of their target audience they’ll ask as many people as possible that way, they’ll get like a better average of whether people will actually buy their products or not, and it’s the same on Facebook, the more you test within an audience, then the better idea.

You’re going to get of with us, somebody actually loves your products. So if we go after a massive audience spending only $ 2 per day, then essentially we’re not going to get as good coverage or not going to test as high a percentage as if we were choosing a smaller audience. If that makes sense, hopefully I’m making myself clear any questions on this whatsoever. I’m just leave a comment down below.

I always get back to every single person, so male and female. Then we want to go for both genders unless you 100 % know which genders are going to convert so you’re going into a niche that you yourself have a lot of knowledge of then go for male and female, and then you want to stick to one country At a time as well now, there’s plenty of time to scale off into different countries and that’s going to come when we’ve got the bigger budget, but for now we’re just going to focus on one particular country.

So two days later, then so, we’ve run these all ten of these ad sets. We win them for two days. Our total spend is going to be $ 40, and this is essentially where we do. The first review of our ad sets so numbers that you want to be looking at then across all your ad says: ila cost per click, the reach that click-through rate and the cost per action, so the cost will click. Obviously, the cheaper, the click the better because and honestly, the more relevant the audience is.

The reach is important as well, because if you’re spending the same amount per ad set, but there’s a couple that again a lot more reach than obviously your your CPM is going to be a lot cheaper, which is awfully a good thing, because you get more coverage. But for the same price, click-through rate again, this shows how actually interested your audience is within your product, because, if they’re going further through the process and you’ve got a higher click-through rate, then on tallit shows that that audience is responding better and it’s more relevant than The others and in cost with action at this point you might not have any purchases, but if you do then, obviously the ones that are performing if all of them are getting purchases and all of them are profitable, then obviously keep them all.

But if they’re not, then obviously just keep the ones that have the lowest cost per action as human purchase is obviously your target action action set him back to manage your account and just to show you obviously this you can see how much I’ve spent so not At the beginning of this strategy, this is quite a few days in, hence why all of these end do have such a low cost per action, because there were others that have been killed off, that weren’t produced in any sort of result at all.

So you want to look at reach. As you can see, it varies quite a bit, so does the cost per result? You’ve also got the impressions, the CPM again, the cheaper, the better so long as it’s performing the required data, and you don’t want to just look at one of these and base all of your judgment off one. It’s kind of like think of it as like a recipe for a cake or something. This is a bit weird, but if you miss out one key ingredient, then it might spoil the whole recipe and it’s the same with your Facebook ads.

If you miss out one key number or one key piece of data, then it may skew your whole result so make sure you look at the whole picture overall and again any questions within this at all. Then I’d be more than happy to help. Ivy leave a comment down below or just reach out to me and one of my social medias. All the links are in the article description below so moving on then pick the top five and kill the rest.

Now this is kind of like not a hundred percent. Accurate because, obviously, if they’re all performing profitably and produce in sales, then you want to keep them also, unless they’ve shown a sale, then kill them off and only keep the top five and there’s a reason for this number. One we’re on a we’re on a tight budget, so we only want to focus our budget essentially on the ones that are producing the best results and then simply the whole process pretty much repeats and we keep it’s kind of like a funnel.

Like you start at the top with loads of different ad sets, you narrow it down a bit, let it run for a couple more days and then you narrow it down again and again, but we’ll get into that now. So let it run for a couple more days, then. Essentially, your top five ad says, but what we’re going to do now is we’re going to double the budget, so instead of spending two dollars per day, we’re spending four dollars per day and there’s a reason for this.

So in terms of the interests as well, then we keep all of that the same, nothing changes until the very end. All we do is change the budget, so the budget doubles and the reason for this thing is we’re going to bring in twice the amount of data, so essentially we’re going to test more of the audience and then that way when it comes to narrowing even further, We can make them even more educate decision, it’s what I mentioned earlier in the article, the more data we have to make a judgement than the better and the way you’ve got a look at this is similar to I just mentioned.

In fact, previous in the earlier Allen, article is when somebody goes out and does product research or market research. Then you wouldn’t just ask one person whether they like it or not, and then base all of your findings off that one person, because you might ask a hundred people and the very first person you ask likes it, but then the next ninety-nine don’t and without that Extra data, then you wouldn’t be able to make a proper decision on whether the market actually likes your products or not, and that’s essentially what we’re doing here.

So we went for a couple more days now, so that takes our total spend up to eighty eight dollars, which leaves us a hundred twelve dollars for scaling, and this is essentially where we’re going to narrow even further, but then increase our budgets even more significantly and Essentially, go after the most promising ad sets from the original ten put most of our budget into these ones, and essentially this is where we’re going to start making some money so in terms of picking them, which ones we want to choose for scaling again.

It comes down to the same numbers, obviously the ones that are producing the best results overall again considering all of these, then these are the ones we want to keep so by now, then, we will have spent approximately about ten dollars per ad set and, depending on What your product is, obviously, if you’re selling a really high ticket products where you can afford to pay, say 50-pound per purchase and you might not seen any sales for now, but most people reading this blog or at least most people that I talked to are selling Products kind of in the ten to thirty dollar range, so ten dollars per purchase is kind of like that ideal marker.

So the chances are. We will have seen some sales by now and if you have, then that is absolutely awesome and you definitely want to keep these ad sets, because if you can see sales spending only four dollars per day, then the more data and the more you spend on that Ad set per day, then the better chance you have of making even more sows. So even if you’ve seen one sale, then you definitely definitely definitely want to keep that ad set running so choose the top three then or keep every ad set.

That is showing a sale and essentially what we’re going to do now is double the budget again put even more data through that ad set, because obviously the more data Facebook works on data, it’s a pixel. You have to mature your pixel and the more data that goes through a particular ad set. Then the more efficient is going to become at delivering and essentially bringing in people who are more likely to make a purchase.

So, two days later, then, our total spending is 136 dollars, and this is where things start to get interesting in and where we can start making some decent money. So what we’re going to do, then, is combine the winners in one ad set and combine the budget as well. So, for instance, then it does depend on how well the ad sets have performed. So essentially, what you’re going to be left with in the example is here is you can have one ad set and the interest within that ad set we’re not going to narrow the audience is just going to be all of these interests, and it’s going to be The interests from ad set one two and three, depending on what kind of results have shown.

So if they’ve all shown a sale, then combined all three interests. But if only ad set two and three have shown a sale, then just combine the interests from two and three. If that makes sense, you’re only combining the interests from the ad sets that have produced the sales, then we couldn’t component of what we’ve got left. So we’ve got sixty four dollars a left, but we’ve got sixty four dollars left we’re going to stick that on ad set one and therefore we’re going to be spending sixty four dollars per day, and this is where it’s pretty much game-changing, where things are going to Absolutely change in terms of the return on your money.

I’ve shown it before and again and again in my articles that Facebook says that ad sets optimized on an ad set level and they need 50 conversions per week to deliver optimally and spending $ 64 per day. On one particular ad set, that’s going to be more than enough data going through that one handset to bring in 50 conversions per week and make our ad set optimized, deliver more optimally and essentially become more profitably.

So, as it says here, the ad set will optimize quicker and allow you to target bigger audiences and when your ad set becomes matured and becomes to the point where it’s delivering optimally. That is, when you can start scaling into the bigger audiences. You’ve got to think about it. If you have a brand new pixel that isn’t matured at all has zero data, then, essentially it’s got a zero idea of who your ideal customer is.

So when you go start tags in 1 million 2 million audiences, then that is such a vast amount of people that it’s just it’s going to be overwhelmed. Almost it’s not going to have a clue who to show your ad to, whereas if it’s got those 50 conversions going through it absolutely every single week, which you will have spending $ 64 per day when you move into those 1 million 2 million audiences. It’s already going to know who your ideal customer is, so it will know who to target out of those larger audiences if that makes sense.

So essentially, that is how the strategy works, hopefully of well enough to make sense enough for you guys to want to go out and try it. And if you do then please come back and let me know what kind of results you get. I always love to hear from you guys the kind of results you’re getting whether it’s on YouTube in the free Facebook group, whatever it is, make sure you just come back and let me know so.

That means something guys that is it for the article. That’s it for this strategy, if you’re still reading. Thank you very much. I hope you enjoyed the article. If you did please do leave a like. Please leave a comment that will enter you into the free giveaway as well for one to one call, and that being said, actually, let’s get into announcing the winner from the previous article. So here we are then, on the previous article, three proven Shopify products to dropship.

In 2019, 1300 views and 99 likes, which is just absolutely crazy, are probably a record actually on this blog. So thank you very much. It’s just absolutely mind-blowing really to think I really do appreciate it. So please do keep it coming so comment wise. Then. I think we’re at 87, which is just absolutely huge again, so I’m just going to take the URL of this one and we’re going to put it into our random comment, picker just to make sure that it is obviously a fair raffle for everyone.

So 46 unique comments, we’re going to click start and see who the winner is of this article then so the winner is king of our nice article bro keep up. Thank you very much make sure you reach out mate, leave a comment in this article semi, a DM whatever it is, and we’ll get that call arrange for you, and that means something guys thanks for tuning in don’t forget to comment, leave a like to be entered Into next articles draw – and that being said, then I’ll see you in the next one


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2018 Budget Planner Setup

I know I’ve been like really lacking with the budget articles lately, but since I like, taking a little bit of a step back from YouTube and finding out what I do want to share and don’t want to, share budgets have been kind of a part of that. But I do want to have like budget related content for you guys too so anyway.

This is a erin condren, monthly, deluxe, planner, yep or deluxe monthly planner. Sorry, I opted to pay a little bit more and get a whole bunch of notes pages in the back. I believe some erin condren links down below if it’s your first time ordering through erin condren. There is a link where you can sign up and get a $ 10 coupon code emailed to you. If you place your order and once your order ships, I actually get a $ 10 off like redeemable voucher code as well, so yeah also there’s another link that is just directly to the erin condren website, and that is an affiliate link.

So I just like to be upfront, but it really helps support me and my blog, if you use that to you, know, check out and whatnot so anyways, I’m not really going to go like into this too much. I already have another article on this, and here is how I’m going to set it up. I want to do like one month with you guys or maybe a couple of months with you guys and just kind of show you what works for me and my brain, and maybe it will help you I don’t know so anyway.

I am going to use these I’ll put that to the side it’s going to become apparent in a minute, so these are the let’s see floating florals stylized sticky note pad there’s 30 of them and they are adhesive on like a little less than half of it. So I’ve actually never used these before, but I thought this would be really really great to put over on this like little side bar here and the reason being is, if things are coming up in that month, that you know about it’s easier to budget for them.

If you like, you know, have it written down, so even something as simple as like birthday: parties like cuz. Obviously, people have birthdays, but not everybody has like a party. You know. So I’m going to put this right on the side here and then I’m going to put in you know anything that I know about for the month of January, which I don’t know of anything in January. That’s like an expense. That’s coming up! Oh no! What I do I do know what’s coming up um.

My dog needs some medication in January, so we’ll put in oil meds and then this will be basically my running list. So if I think of something in January or if I commit to something in January, then you know I have I have this down. So I know to put some of this stuff in my budget and then the next two pages is where, like I put my budget stuff so yeah also, these sticker sheets are from coffee break planner and I’m basically obsessed with these.

Hence the weird little tweezers, but I do like to use these to like indicate my paydays. You can get ones from her. These are transparent, dots. You can get ones from her that are all one color. I was going to say flavor, that’s not right, Emily or you can get like the multicolored one. So I’m going to work on this one just because I want to use green. But if I run out I’ve got another sheet here, so I don’t know.

I just kind of fold the paper a little bit take the little thingy majiggy out and put the date in and now I don’t remember what date I get paid mm-hmm all right hold on. Let’s take a little break and well, if I’m going to figure this out all right, so that didn’t take as long as I thought, but my first payday is going to be the fourth. So let me actually zoom you guys it. I can kind of show you whoops of what I do a little bit, so I like to kind of line it up as well as I can like over the date and then push her down and that’s what I do and then with this I just kind Of peel it off like that, and then I get paid every other Thursday, but I hate when you lay these down and they were like kitty Wampus or I didn’t land right cuz.

Your fingers are so big, but man, the tweezer game, so good. So good. You guys so this is basically how a month is going to look for me, I’m going to put all of my things in and then I’ll come back, and I will just share with you guys. You know some of my other expenses that I have coming up and all of that stuff too. And oh, if you’re interested in between the pages is this page to the left, this page to the right and then there’s a dot grid, page and then you’re into February.

So I’m going to work on February and then I’ll be back! Oh okay! So now I’m into December, let’s go back to February and we’ll kind of talk. I didn’t really put in many things that I, like can think of off the top of my head, that I know of that are going to be coming up expenses, but I just wanted to share what it looks like so far. It’s very bare-bones. This is my sheet of my coffee break planner stickers.

I do have a couple left, so that’s actually very exciting if I wanted to which I may actually do, is um go into like this page of 2018 and put them in like here into here. Maybe right yeah, I might do that. I might do that too hold on. Let’s do that real, quick all right, so I used exactly as many greens that were in here and I used up a full sheet Wow all right, so this actually looks really nice.

I didn’t really bother with doing 2017 because it’s not really relevant to like what I’m working on in this participate: vigor planner um but yeah. So let’s go back to February. This is what it looks like like. I said I don’t really have any like coming up expenditures that I know about in February. This is what my March looks like, which is one of the I like to call them the magic months, because they have three paydays, which is really awesome.

So I love those months. I didn’t really have anything specific in that month that I know of, but what I’m going to do after this article is done because my actual budget planner from 2017 isn’t with me, I’m going to go back and look at the different months that I have obviously Budgeted and know certain things and I’m going to look at my budget and see if there were other expenses that I just can’t think of off the top of my head, like what I’m thinking about right now is like travel or like any upcoming, like annual things That I just know are going to be happening.

Here’s my April again, nothing exciting. It gets more exciting. You guys! Don’t worry here we go, here’s may go wild is on there I’m kind of excited. However, I haven’t gotten a ticket yet cuz they haven’t gone on sale. As of me filming this, so I’m hoping I can snag a ticket here, they’re really really hard to get so I’m not sure but go wild. Is I think, if I remember right, it’s like Thursday, Friday Saturday Sunday like the first week, I’m pretty sure, maybe the second I’m pretty sure it’s the first though anyways, so that is an annual planner conference and I’ve never been before.

I think this is the third one and I really really want to go so anyways, so that’s happening and May hopefully I get to go and then in June I’m going to Alaska I’m going on a cruise with my mom and my aunt and I’m super excited. We’re actually flying into Vancouver and then taking the cruise ship up to Alaska and yeah, I’m going to be gone for quite a bit of days, but yeah. I’m really really excited for that and then also Doyle’s like annual vet visit is typically in June kind of like the end of June.

Typically, so it’s just nice to kind of budget in for that and then July I don’t have anything that I can think of, but in August I have the State Fair, because hello, the State Fair, is amazing and you definitely need to budget for that, because Wow And I have my like: Auto tabs are typically due at the very end of August into like early September. So I like to put that kind of in my August budget, regardless of kind of when it comes out, and then this is another one of those like magic months, so that’s exciting and then in September I don’t have anything.

I don’t think I had anything on October, either no nothing in October and then come November. I like to prep for holiday gifts. So actually right now is I’m just in the very beginning of December, and I’ve got like two more things. I need to get for holiday gifts and it’s just gift cards at Target, so I figured just next time I was at Target. I would just go pick up a couple of gift cards, which is probably going to be today to be completely honest, but all of the actual like gifting I already have so I like to get that all done by November, because I really don’t want to go Out shopping in December, at all I mean obviously I’m going to go out to like you know, go get food and stuff, but I just don’t like to be at the stores, if at all possible, and then in December I don’t know what I’m doing for my Holiday plans this upcoming 2018, obviously 2017 s like holiday.

You know weeks have not happened yet, so I’m not really sure what the plan is. So I’m not sure if I’m going to be going to Florida to visit my parents if they’re going to come here, you know what the plan is so anyway, but I’m just going to you know, leave it there and then I once I know kind of what’s Happening, I can just start writing stuff down, even if I find out like next week, something’s hex that’s happening in like July.

I can go back to July and then write it down. So then I kind of know – and it prompts me to say: oh that’s right and if it’s something big like say, like my Alaska trip, I’m already kind of budgeting for that right now, anyways, so it’s kind of just one of those bigger expenses. That’s not like! Oh, it’s just like an oil change, or it’s just whatever and as I was actually putting in these little dots, I was kind of thinking to myself when I was you know using these that it would actually be kind of cool like if you’re going to like A dual income household or say you have a couple of jobs that you could actually use like the green.

For I mean I like the green just because it’s like signifies money, but if you wanted to like say it’s like you and your husband and you want to use like yellow for you and you know orange for him and then maybe you have a second job Or he has a second job or another stream of income. You could use like the blue, like just so. You knew what was happening, but you can use these little transparent, dots really for anything in your planner, but using a tweezer is like a total GameChanger.

So it doesn’t get like also so kiddie Wampus on there, but anyway I’m going to stop blabbing now but yeah. I just wanted to kind of show you guys what I was working on for this year. Hope you guys enjoyed the article if you have any great tips or ideas of how to kind of just set up your monthly budgets for the following year. Please, let me know in the comments below I love to always hear the feedback from you guys.

I will leave links below to all the products that I used and thank you guys so much for reading. If you liked the article make sure to give it a thumbs up – and you can subscribe for more – and I will see you guys in the next article bye guys


 

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The First Tool The Kris, Blade Show and COVID-19 Knife Life News The Knife Junkie Podcast Episode 95

It’s the midweek supplemental episode of the knife, junkie, podcast! I’m Jim the knife, newbie person and I’m Bob the knife junkie DeMarco, welcome to the show, welcome to the knife: junkie, podcast the place for knife newbies like myself, a knife junkies like yourself to learn all about knives and knife collecting our midweek show where we get To dive deep into happenings in the knife world talk about knife news, other stuff, going on and Bob one thing we wanted to start the show with before we kind of get into the knife life news segment, as well as our first tool segment this week was About a what do you call it crowdsourcing thing with bone, daddy blade works that we had talked about away.

I think at least last week, yeah that’s right. A couple weeks back we talked about the bone. Daddy blade works axis, a hand, axe knife, multi-tool, it’s a an unusual multi-tool because it doesn’t fold, it is a fixed blade knife that has a number of different hand holds with it’s a very unique shape that also attaches very handily to some sort of a any Sort of improvised haft and you can turn it into an axe, it’s a really cool looking product and – and it seems you know just from looking at it like it – would be a great sort of piece of kit to have for survival.

You know in your car and your in your bug out bag or in your in your camping gear. Anyway, Sean Holman he’s the head of bone. Daddy blade blade works. He does this with his wife. It’s cool a small family company got back in touch with me to. Let me know that they are fully funded, actually they’re over fully funded and they’re. There’s still about a week left on there. I believe it’s a Kickstarter campaign to get this axis into production.

So that’s really good news: not not every crowdsourcing project gets funded, so it’s really great to hear when something does get funded, especially when it’s a small family business and it’s such a unique and interesting different sort of product to bring to the knife market right now. As you said, not only great because it’s a small business but obviously we’re biased, because it’s a it’s a knife world product, exactly it’s got to be funded, hey and I’m sure, just because they’re overly funded doesn’t mean that you can’t still hop on the the Kickstarter Campaign, for, like said Bob said just for the the next few days, and while it’s still open so definitely check that out, yeah definitely go from good to bad, maybe or seemingly getting worse or just real yeah coronavirus.

Kovat 19 got to talk about that. A little bit this past Thursday on Thursday night knives, one of the show topics was, should blade, show be canceled, and I would I would say, about half and half Bob. The the books that were reading at least live haven’t looked through the replay comments, but you know about half and half are like no, it should not be canceled and about 50 % we’re saying yes, it should be canceled.

You know, I think, maybe it might divide down the you know. We all we all make decisions first and foremost and on how they affect us. I myself am I’m in my late middle 40s, I’m edging towards uh. You know I’m edging my way through middle age and I have children and I have elderly well, I have robustly seen your parents and in-laws and I don’t want to you know I don’t want to bring anything to them right.

You know, even though I’m so excited about this. Being my first blade show, you know a discretion. Oh no! No! That’s not the right term. What is the writer well better safe than sorry yeah? That’s it take precautions. Do what you need to to. You know ensure the safety of you and more so your family and friends. You know you have to you know as I’ve been following morale along with this. It’s just amazing how this thing trickles and spreads.

You know and that’s that’s what’s causing it and while you may not be in that senior vulnerable population, I so you know that’s that’s interesting. You know interesting thing for me to think about going to blade, show even next weekend a family wedding in North Carolina man, and I know you recently cancelled a trip to to New York because yeah the outbreak yeah the past weekend. We were going to go to New York and yeah have a have a good old time.

It was going to be my youngest daughter’s first trip there, so we were excited for that. But in any case we stayed home and, and one good thing from that is well, we we all got to get all of our house chores out of the way. So now we’re just we’re just we have free time. So I got a chance to dig back into my knife making. Oh I thought you were going to say more time for more time for you guys to get on each other’s nerves.

Well, in order to stave that off, I got back into my knife making. So I had I had some heat-treated blades leftover. You know when we started this podcast I was in. I was doing that as a hobby, on weekends and and this sort of took over that, and so I’ve had a couple of heat-treated blades sitting fallow for about a year, and I have all the materials and tools I needed to handle them. So I started putting handles on them and and just spent the weekend doing that and it it.

It really did my my love for it. I die merrily, do stuff with my hands, that’s my artistic out, but lately it hasn’t been. So it was great to get back in the in the saddle. Well, it was interesting again referring to this past Thursday night knives. She actually had one of your friends who you had made a knife for that actually hopped in the comments when you were when you guys were talking about that.

So that was that’s pretty cool, at least for me to read. I know how it was for you on the receiving end of that I was, it was shocking, it was cool, he happens to be a an officer of the law and I don’t know why. Having an officer of the law pop into the show, I mean snoozy Oman made me feel like oh my gosh. What am I doing wrong, but of course I was doing nothing wrong. Yeah. I made him a little a little boot knife, a little boot horn cliff and when he was a motor cop, all right cool deal talking about coronavirus, Co, vid, we mention blade, show on Thursday night knives.

You know some for summit against canceling, but the virus is already affecting some shows worldwide. Bub yeah remember, we talked about the Iowa, show the outdoor classics, it’s the it’s. The huge European outdoor equipment show and a lot of knife makers, European and American – and you know worldwide – show there well, they had canceled it initially and then they just rescheduled it for September September.

Third, through six twenty twenty and their aim is now to just you know: it’s always been in March historically now that they’re moving it to September for this year, they’re going to keep it in September in in consequent years, just to sort of keep it regular, yeah And it’ll still be in nürnberg at their Exhibition Center in Germany. So it’s good to hear that it’s not just canceled! You know a lot of people rely on these shows to make contacts and to make sales and to keep afloat.

Livelihood yep it’s nice to hear that they haven’t just outright canceled it, but they’re optimistically, pushing it pushing it back at all and something about tops knives. Oh yeah, I was looking on Instagram and it seems that tops has canceled. Their participation in a number of upcoming shows – I don’t know if that includes blade, show or what but yeah they announced it on Instagram I don’t know, but with an announcement as it was just sort of an offhanded comment in one of the posts I saw since When, since we’ve canceled, all of our upcoming shows, we want to let you know that we’re still busting out nine and another thing I want to mention.

I heard an economist talking on the Joe Rogan podcast or another podcast about how buying goods from other countries and importing goods is not an issue. So if you’re concerned about mine and selling knives, or especially buying knives, apparently merchandize and receiving merchandise, is not much of an issue. However, if you’re buying from the secondary market you still may want to. I don’t know I do this anyway.

Whenever I get a new knife, I’ve always done this. I kind of wipe it down with alcohol. Before I even touch it, you never know who you’re getting it from and I’m you know, I’m probably all great guys, but you know never know what they touched right before. They put it in again, better safe than sorry yeah yeah. And if you have a, if you have a legacy of paranoia such as myself, you’ll, do things this alright, hey stay with us.

We’ve got some stories. Some knife life news, we’re going to get into and hang around Bob’s going to do a first tool segment. Talking about the Chris you’re listening to the knife, junkie podcast, it’s time now for the latest knife life news. So recently, there’s been a lot of talk of the knife called Elvia by Edie Calderon Edie Calderon, as is a prominent former counter. Narco agent who worked in in the Mexican cartel worked for ting the Mexican cartels.

If you will and he’s got a blog called Ed’s manifesto, it’s pretty famous and he talks about the different things that are happening in cartel controlled in Mexico, and he talks about some of his misadventures or whatever you want to call them and being law enforcement down. There and survival tactics and stuff like that anyway, he’s he’s had this knife that he’s carried as his ultimate backup for years.

It’s called. He calls it the Elvia, which is his mother’s name. This knife was his mother’s all-around utility kitchen, paring knife, and it was something that she carried with her, and it was something that she used for everything chores around the house – prepping food, this and that. But it also came in handy when they were attacked on the street and she saved her family with this little knife, and so ed Calderon has had a number of these made-up custom version.

Recently we talked about how emerson knives is making a folding version of this knife and now Copas designs. Someone I’ve reached out to I’d love to have on the show. John bullets is sorry. If I’m mispronouncing your name, he has come out with a midtech version of the egg Calderon Elvia. It is a fixed bladed version and it is an interesting take on the whole midtech concept. Usually, designers and makers use midtech knives to push out high-end reproductions of even higher-end customs.

Well, in this case, this midtech version is bringing this to the broader public, making this form factor more affordable to people. It’s a 154cm, it’s two and a half inches. The blade is sort of a hawk, build shaped blade, but the handle is gr and it’s molded grn and it fits in a in a super slim package. It’s like a Kydex sheath. So really the the most interesting thing to me is not only this. This very unique sort of pick call setup knife is, is going mainstream, but also that it’s coming out in a mid tech version brought out by John Ball.

Atz’s ball at this at a fraction of the price of what you might expect from a mid tech knife. John by the way is protege of Matt Martin of vehement knives. We’ve we talked to him on the show Matt Martin, who makes amazing amazing, fixed blade knives. As a matter of fact, we had Rob Bixby on the show recently and he said that he thinks Matt. Martin is the one of the finest he said: the finest fixed blade maker of his generation these days.

So that’s quite a compliment anyway. Yeah. So, look for this at Calderon Elvia on Ed’s manifesto, the first version of its sold the first batch sold really quickly, but they’re they’re putting a whole nother one into production sounds cool yeah. Moving on with knife life news. What is it Bob every week we’re talking about steelwill yeah and it’s true, and yet this is only the second knife. That’s coming out from them for 2020.

So far this is there. It’s called the AV or, and it’s let me see it’s the usual d2. G10, steel, liners four and a half ounces. You know it just looks like a steel. Well, it’s pretty cool-looking and I bet it’s. A workhorse got a nice forward finger choil and they really really on this. One worked hard on the action. Apparently, you can look at it, you can look at where the pivot and the flipper tab are when it’s open and they are thrust quite forward on the handle and, as a matter of fact, the handle even reaches forward to accommodate a more forward placement of the Pivot and and the flipper tab, which makes the action on this thing, apparently really really sweet.

It’s got ceramic ball bearing pivots, which is nice for a relatively inexpensive knife, and these things will be coming out March 16th. Now this is the second one. Like you said, we’ve talked about a lot of the knives. We’ve talked a lot about the knives they have in the offing, but this is only the second one to be released behind the screamer, which is a really cool. Looking knife. I love that screaming funny name and a little too short for my taste but cool knife, so that just came out a couple of days ago.

Yeah, that’s what you’re saying yeah March 16th: the arts 16th yeah. No, I suppose, the the past weekend it’s actually Monday. Yeah dates are not your strong suit. No no they’re not is my affect Monday, it’s just the last day of the weekend. Oh I like that way. Look at of that all right. Let’s talk about more new knives involving bokor, yes, blade yep just wanted to bring out the that poker has two new outdoor fixed blades coming out, and one of them is called the Commodore Commodore with a k and it’s the sequel to the cormoran which came out.

I believe last year it was a smaller outdoor, fixed blade, both designed by Hungarian knife maker Sandor Hagee’s, I’m I’m thinking. I almost speak Hungarian, I’m thinking that’s how you pronounce his name, who’s known for his rugged outdoor, fixed blades. Now this Commodore is a seven point. Six inch drop point blade with a it’s, a very plain-looking knife I got to say, but it looks like all business, its sk v, which is carbon steel, but it’s coated.

So it’s a slightly less thick than a quarter-inch. It’s going to it’s going to wall up as a chopper, so yeah g10 handle scales full tang check out this weight. Jim sixteen point: seven six ounces! So this sucker is a pound one pound and just over the limit to ship first class. The second one from them is by storied and much-loved Jesper boxing. As a guy I’d love to interview, he just keeps he’s an interesting guy anyway.

He’s got something coming out called the Ness me Pro and it’s a smaller his version of the nest muck and, if you don’t know the nest, muck is a is a famous door knife pattern. You know kind of famous with campers and outdoorsmen, so this Nessman Pro is a much smaller than usual nest muck. It’s got its got a contoured handle which is a little bit unusual and it’s got a d2 plated steel. It’s got, canvas micarta and it’ll only be about 65 bucks or so, which is way less than the previous version of his of his Nesmith, just 2.

6 inch blade and 2.75 ounces, so small light. And if it’s from vox Nez, it’s going to look cool as hell and feel great in your hands, so mmm sounds exciting and a 65 bucks pretty affordable, yeah well speaking of affordable, we’re going to talk about a new, affordable, titanium frame, lock folder from Ontario. That’s right, what’s their different, what’s their definition of affordable? Well, they are so famous at Ontario Knife Company in terms of folders for the rat one and rat two models, and – and I mean just for over ten years, those have been like highly recommended.

Budget-Conscious EDC’s they’re beautifully designed beautifully executed and inexpensive and come in a variety of Steel’s variety, meaning us 8 or d2. So now, they’ve come out with something new that I imagine they hope will sort of pick up. The mantle of the rat, the rat models and kind of push push things upward a little bit. It’s called the Shipra when I first saw it. I thought it was shakira the chakra and it is an interesting sort of combination of budget and Lux.

It’s a titanium frame, lock, micarta handled oz, 8 flipper, its 3.2 inches the blade. It’s it’s a drop point. It’s got a nice slender profile, the micarta handle looks beautiful and you know it just seems like a great thing for them to come out with my one reservation, of course, as you guessed from the pregnant pause before I mentioned, it is the AusAID steel. What’s up with AusAID steel, Ontario Knife Company you’re, an American company you’re, making your knives in America right? So why not just use an American steel and something that’s not such a dog people? Don’t like a hate.

I mean you know they like it as much as they’d like eight CR and it works, and it’s fine, but you can. You can now get better Steel’s or similar costs and and and they’re saying the Ontario knife and tool is saying what the hell do. You know about building knives, it cost you. You have no idea so shut up Bob and that’s a good point. However, I must say if you want to sell these things, how about you put eight you put like n690 or D, how about D? Just e people are doing D, it’s working, so I think it’s a great idea for Ontario Knife Company to come out with an inexpensive, titanium frame, lock folder with micarta love.

It mm-hmm just put on a steel. That’s not going to make people raise their eyebrows. I know ah sait is fine and I never push it to its limits, but I don’t know it’s a little tone deaf at this point. I think you did a you know fairly decent impersonation of Ontario Knife, but would go ahead and extend the invitation to Ontario Knife to come on the podcast talk about this as well as other great things.

Company has done the rat, the rat knives and those kind of things so open invitation there at Ontario or any other knife maker knife purveyor to come on. The show our Sunday interview show will give you a great platform to do that so to justify your faulty decisions. Dimarco I’m just kidding yo and you can email him at Bob at the knife and now that we’re caught up with a knife life news. Let’s hear more of the knife: junkie, podcast, all right, Bob kind of good-natured humor there little ribbing on you, but seriously do encourage folks to to email you at Bob at the knife, junkie, calm or call our listener line.

If you have any questions or comments, we would love to get your feedback and then play those back on the podcast. Seven. Two, four, four: six, six, four, four: eight seven, seven, two, four, four: six, six, four, four, eight seven! That’s the number to call to give us your comments, your Keeks, your questions. We would definitely love to hear from you and get some conversation, conversation going and speaking of kind of conversation and engagement.

One of the neat things last Thursday night on Thursday night lives, which is BOMs, live YouTube. Article show you and your guest co-host traditionally always do a pocket check at the beginning of the show, but this past Thursday just kind of evolved into a pocket check with all the listeners, and I really found that pretty cool that you know everybody’s throwing up on The comments you know what they carried in their pocket and you and an Alex the guest co-host last thirst.

He had a chance to kind of riff on those a little bit, so I think we’re going to be doing the pocket check as a regular thing on Thursday night knives. Yes, yes, I realized on that evening that I hadn’t done that in a little while I don’t think so, it was so cool to hear people chiming in with what they carried. Half of them were probably lying, but I’m just kidding there were some pretty sweet knives named.

I think someone was carrying up Bryan. I froze he’s a new knife maker, a relatively new that making some cool stuff I saw. I saw you writing down. You know it’s like: oh we’ve got to add that one to my collection, yeah yeah. How many pages is your easier to buy list? Now it’s a short list. As a matter of fact, I try not to keep one. I try not to keep on, though, though, from time to time I’ll make a little list.

Okay, all right, it’s time for some knife history with the first tool here on the knife, junkie, podcast. I wanted to talk a little bit about the Chris Jim, because I’ve been talking a lot about the Chris recently, what the two releases – the two 20/20 Cold Steel releases, the Signature Series tie light Chris and the extra-large Voyager Chris. These models, really, you know I was looking forward to something from cold steel in a Chris form, and then they came out with something this year, and so I was very happy snatched them both up, but it made me it made me think about Chris’s a lot And you know, when you show the knife to people, they initially frequently will initially assume it’s just kind of a novelty there to look cool.

You know to be scary, but really the the Chris shape blade has well it’s been around for a long time and it’s had a mystical significance that people are aware of, but it’s also a very, very practical weapon, not not maybe so much utility knife, but it Is an incredible weapon so, anyway, the the Chris came out of Southeast Asia, Malaysia, Indonesia, Philippines, that area and they think that it and Java, I guess, is where it where it initially sprung up, but they think that it was perhaps a an offshoot of a of A long wavy, bladed glaive like weapon that the Chinese used, you know how everything just kind of you know.

Human history is one big long movement, people moving around the planet and you can really track that. When you look at blades, you can see how weapons, especially in the Philippines, were evolved from European Chinese African. You know because there are a maritime culture, so they had all these influences. The Chris is a wavy bladed sword which sometimes you’ll see in a straight blade. They think that it comes from the stingray tail as if to emulate the tail of a stingray, and it frequently will have a handle.

That’s angled off of the blade in such a way that it facilitates sort of a pistol grip or an extension of the forearm. So so that, when you’re thrusting forward your hand can take, can stay in a natural posture? Okay. So this is the really interesting thing when I started looking at Chris’s a real Chris, an actual chris has to have a rough surface texture, because what they were doing was you had to you had to make a Chris from a number of different Steel’s.

A number of different metals and it would end up rough and grainy and sort of de masta seen you know with swirling patterns you’d, be able to especially with an acid etch you’d, be able to see the different Steel’s in the blade and the reason that they Are frequently rough and kind of grainy and texture fizzle, physical texture is that meteorite was seen as a critical ingredient in the steel. If you could get your hands on some meteorite, which obviously has magical qualities to it and blend it into the steel and fold it into the steel, you would have a better blade, but also it creates what the bladesmiths down there called Pam or MRP a mor, Which is that sort of patina that sort of rough grainy patina and it’s interesting in the book I was reading? I have a bunch of books on swords.

As you may imagine, one of the books I was reading was saying that many many a knife collector has destroyed a fine Chris by thinking they needed to polish it by thinking that got some old busted yet and and they polish away the the quality of the Pammer of the blade so an interesting one of the design qualities of the Chris is how it widens at the base. So you’ll have these sinuous curves and, as it gets towards the the hilt, it widens out into a bunch of symbolic notches and teeth that are kind of carved into the hilt.

It extends back over the wrists more than it does over the fingers, and these teeth can be used also in a battle like fashion, if you’re, if you’re up close those teeth act, as you know, as weapons in and of themselves. Now, due to how long and how difficult it is to forge in the waves of a chris blade, you will also see a lot of straight bladed Chris’s, because they were quicker easier to make and you know, take less skill.

Different Smith’s have different skill levels and if you need a Chris, pretty quick, because the battles come and you’re not going to worry too much about about the waves, but the waves themselves, symbolic of a stingray tail also, the number of curves has some symbolism. I know that thirteen is a big number with the curves in the Indonesian Chris’s, but I’m not exactly sure what that means. They also have a very practical application in a slash those waves.

If you’re slashing against someone’s flesh with those waves, they act as a serration. As serrations, so it’s like the galatians act as serrations like on a bread knife and cut cut and slash ever deeper, but also on a thrust. The waves have the practical application of widening the wound, blog as as pushed forward because, because of the waves become ever thicker and wider, it has that sort of a grisly sort of effect.

So a couple of interesting, mystical aspects about the chris and old chris and old, well used chris should be raised to the forehead in a salutation. That’s part of kind of the kali salutation it’s to show respect, because these things have magical forces in them. At least that’s that’s how it’s perceived you’re, never to point the chris at anyone, even if it’s in the sheath, because it will bring bad luck on that person.

Oh wow yeah it’ll project its magic. Hopefully you haven’t done that with yours. Well, we’ll get to that. In a second, I found out something interesting about my chris to match the chris with the user. So, if someone’s going to the chris store and buying a chris kinda like harry potter in the wand, store, yes exactly, you hold the chris in your hand, and you repeat this sort of poem it’s kind of like she loves me.

She loves me not. She loves me, she loves me, not. She loves me and if you end on she loves me not you put that chris down and you pick up a different chris, because that is not the chris for you. So that’s like. Obviously it’s not. She loves me. She loves me not it’s a it’s an ancient south east asian poem, but it kind of has the same effect now in peacetime. A real man walks around with his chris all the time, but he leaves it on the right side and that that shows that, with his right hand, it would make it much more difficult to draw and use it.

So so yes, I’m a man, I’m wearing my Chris, but it’s on my right side. That means I’m chill and it’s a peacetime but in confrontation on the street or in battle. You move that over to the left hand, side, and it means I mean business so you’re, shifting that Chris over to the left. Now it can be easily drawn with your right hand, and you can go to work and oftentimes in battle. They would bring to Chris’s or three Chris’s too meaning one in each hand, the Philippine, especially in the Philippines, they’re very good at that sort of two-handed fighting and then the family.

Chris. Also with you to bring you good luck and and magic. In Java, the Chris, which in Java is long and thin and very curvy, is used to exit was used for executions, kind of Roman style if you’ve ever seen the movie Gladiator towards in the beginning, some treacherous captains are trying to kill the main character Maximus and They put him on his knees and they’re about to thrust the sword, downward parallel to the spine between the clavicle and the shoulder blade, and it goes right into the heart and feels you pretty quick.

Well, they would do the same thing in in Java using the Chris, except they would put a wad of cloth there and thrust through the cloth and then, as they draw it out, wipe the blood off very efficient, pretty ingenious yeah anyway. This is obviously a brief bullet point. Look at the Chris because it’s a very long and interesting and convoluted history, because of all the many many thousands of different islands in Southeast Asia that it resided on in these different archipelagos.

So I have a Chris. That’s been hanging on my wall behind me if you’ve ever readed Thursday night knives, you’ve seen it and in doing this research I realized it’s not a Chris afterall. It’s called a Sun dang and a Sun dang is a polished, bladed sword. So the elements of making the sword are different. It’s a polished blade. The blade is broader thinner and has a long portion of straight after the waves.

It’s got an s-shaped hilt, a tubular handle, and all of these things make it not a Chris. I totally thought I had a Chris for years and years, but but I have a son dang and actually it’s a very robust sword, and maybe even I don’t know I don’t know, maybe better than more battle worthy who knows your son dying is better than a Chris, okay and and just in wrapping up, I want to reference how I brought this in the cold steel chrissa’s.

Now, if you look at them, the cold steel Voyager Chris actually resembles more of a sundae. It’s got a wider, broader blade and the tie light version. The one that looks like the Italian switchblade looks more like an Indonesian Chris, it’s more sinuous, it’s thinner and the and the and the waves are more dramatic. So I don’t know if he intended this, but in in putting out these two knives well Lin Thompson scratched.

Two itches, I didn’t know I had so I’m pretty sure he wasn’t intending on that. Well, you never know the the things you learned in your research, maybe were part of the design of those knives. Yeah learning those little little ancient bits of history. If you’re at all interested in the Chris, please take what I’ve just told you, as the cliff notes, go read a book or look at the the Wikipedia page.

That’s pretty in-depth. It is a fascinating history and that’s this week’s look at knife history with the first tool and now back to the knife: junkie, podcast, all right back on the knife, junkie, podcast bob again kudos! Compliments! You know. History was an okay subject for me in high school. In college, but it’s it’s, it’s really good, just just enough to kind of whet the whistle and whet the appetite, learn some stuff and maybe entice folks to go, learn more about the subject of the first tool.

Well, you know it’s kind of interesting Jim. Is that any area of it’ll tell me okay, I will tell you any area of interest you have if it reaches back in time is a great way to learn about history. You know just cracking a history book. Didn’t didn’t interest me ever but learning about history through art or learning through history learning about history through weapons did so maybe that’s a good way to do it? Hey, if you are enjoying the knife, junky podcast, the the midweek show where Bob gets a chance to dive deep into some of the knife topics or the Sunday interview show where bob chance with knife makers, youtube’s knife, reviewers other folks in the knife world.

We would appreciate your support and it doesn’t cost you anything if you’re going to be shopping online and buying stuff from Amazon and eBay anyway. Just use our affiliate link and we’ll earn a very small Commission, but it does not affect the price that you pay. So go to the knife: junkie.Com slash shop, amazon or the knife; junkie.Com slash shop, ebay, that’s the knife, junkie.Com slash shop, amazon or the knife; junkie.

Com slash shop, eBay and will receive a very small Commission on your purchase, but it does help us pay some of our Fees hosting web site, hosting media hosting and all those other kind of good things. So we appreciate your support Bob as we wrap up the midweek supplemental episode, final thoughts, anything to kind of wrap up the show here could be about knives could be of life in general or what’s going on in the world.

As you know, I give you the final word, so, what’s going on well, Jim I’m, if it’s just, we talked a little bit about the wider world today, I’m just glad I went through my paranoia phase a few years back and stocked up on all this stuff. When I thought the world was ending before so so you know everybody take this seriously and take good care of yourselves and you know we got knives to take care of so I mean I’m sorry.

We’ve got family and people to take care of so take care of yourself too. I think you probably spoke correctly there all right, everybody for Bob’s and I’m Chucky DeMarco, I’m Jim the knife, newbie person want to say thank you so much for listening to the knife. Junkie, podcast and be sure wash our hands frequently thanks for listening to the 9th junkie podcast. If you enjoyed the show, please rate and review with review, the podcast com4 show notes for today’s episode, additional resources and to listen to past episodes a visit our website, the night junkie comm.

You can also read our latest articles on youtube at the night junkie, comm, slash youtube check out some great night photos on the night, junkie, comm, /, instagram and join our facebook group at the knife. Junkie, comm, slash facebook and if you have a question or comment, email them to Bob at the knife, junkie, comm or call our 24/7 listener line at seven, two, four, four, six, six, four, four, eight seven and you may hear your comment or question answered on an Upcoming episode of the knife, junkie, podcast


Knives and daggers are awesome! Plain and simple, right? Let me say, I enjoy my dagger collection with a little music playing in the background. 

https://soundcloud.com/myles-brown-321811388/laminar-flow

 

Categories
Online Marketing

How to Select the Right Keywords I Free Google Adwords Training

So there are tools available to find appropriate keywords. There’s a lot of different tools online that you can use. Google has what’s called their keyword planner. It’s right in Google’s under tools and settings here you come over here to planning and you can use the keyword planner and you can find keyword and AD group ideas.

You can get suggested budgets and you can find you know, search volume and forecast as well. So a lot of times we’ll be searching for a specific keyword or we’ll think. Oh, look. This keywords going to generates a lot of results. It gets a lot of activity, but then later we find out like the search volume, there’s some very low. So you can get all this information using the Google Keyword, planner right under tools and settings here.

So, let’s review the four targeted keyword, matching options to control which queries trigger hats. There’s four keyword match types that are important for you to really understand. If you don’t understand the different types of keyword match types, then you will burn that budget. I’m telling you you will lose money, I’ve seen people, you know waste tens of thousands of dollars just because you know they didn’t understand the difference between broad match and exact match.

https://m.youtube.com/watch?v=cB3syhZ4TqA

So, let’s review the differences between each one.


 

Categories
Online Marketing

How to Make 5e Dungeons and Dragons More Deadly

No, this is a characters, but remember it’s not! The players were trying to kill it’s the characters that we’re trying to kill. You know: okay, okay, yeah, yeah, yeah, right right, no, I’m with you, okay um, but we are still on for the purge, though later right, yeah yeah.

It’s going to be a show on making it more deadly, it’s great! What do you? This episode is brought to you by the ordinary town’s Kickstarter from legendary pants. You never know when you’re going to need a location at the drop of a hat, and this book has 50 towns to choose from each one. Has a hand-drawn map adventure hooks and at least a dozen fully fleshed out NPCs to drop into your campaign or to inspire your world building? Why aren’t there more books like this only a few more days left to back it? It’s already written and copies go out as soon as the Kickstarter is over so check out the link here and in the description.

Let’s get fatalistic with it death making making that D & D more deadly, and what does it mean for didi to be deadly lethal deadly? It’s sort of this word that often gets thrown around in terms of combat and a sort of type of game or certain type of jamming style, but the Dungeon Master’s guide, sort of defines a deadly encounter or deadly combat as being one which could be lethal, potentially Resulting in the deaths of one or more characters, there is a risk of defeat and the players will have to use.

You know good tactics and quick thinking in order to overcome the challenges. Now, personally to me that just sounds like I what I want all of my combats to be at least when I’m a player, because otherwise like what’s the point playing it out. If it’s yeah, there’s not a risk of defeat or something like that. Yes, kind of narrate it then right yeah, I mean you keep that in the RP. You know if it’s just one guy that really can’t party right right.

He could like take a swing at one person, but a lot of this is system dependent right. So we’re talking about Deenie fifth edition. In that case it’s a common thing that you see sometimes where people are saying like. I can’t challenge my party with the baseline monsters or or I have to do something to up my game, to to offer the players a fight that tests their abilities and challenges their their play.

Styles and I think for me it’s it’s often a question that I see Dungeon Master’s, ask and not a lot of players right like it’s one of the things to think about. I mean yes, players would like a challenge, but I don’t know I’ve if I’ve heard a lot of players calling for you know it to be more deadly. I know those people that love playing there go yeah. You know survival mode on hard, but that’s that’s one thing, but D & D is is a whole other.

What do you think the ratio is of like actual DMS versus actual players that want this? Well, I mean obviously there there are players out there who want a challenging and difficult fight. You know fights that require them to think and to to not just go on autopilot or spam, their biggest spell and you’ve, but not read up and try it again. Rest up and try it again: they want to have to consider the situation a lot of times.

Deadly is synonymous with tactical and complex yeah. There are players out there who want a more deadly fight or more challenging fight in their fifth edition games. But in terms of just sort of the people who are asked, it’s usually a dungeon master asking because they feel like it’s not challenging enough or it’s not deadly enough. I bring it up it’s only because it’s like this is one of those areas where you might just like.

Ask your players, hey. How do you guys feel about the fights and combats like? Did you think it was challenging? Did you not? You know that was a hard encounter by the rules of the game. Do you think it was hard? You can get a feel for what your players think versus what you think. It’s very often like as a dungeon master, you sit here. It’s like all. Your pieces die correctly, you’re constantly losing you’re constantly getting your ass kicked.

Your monsters are all over. You know a giant graveyard of of lost potential if things go right, excuse the thinking, sometimes where you might think. Like. Oh man, like cuz, I mean you have this happen to you all the time, all the time it happens to me. It’s happened to me and not just in fifth edition’. It’s happened to me in ultra lethal games like say, Warhammer yeah, where I’ll look at say. The number of enemies that were killed, like you, guys chewed through eight beast men.

I really need to make my fights harder. Moving my perspective from just behind the virtual screen and looking like oh wait: everybody’s characters are below half wounds, to bring it back to fifth edition’. It might be one where actually wow the the players escaped that no one dropped to zero. No one was hurt. You know it was a breeze, all of my enemies are toast and the comment only lasted like maybe four rounds, but if I look at their character sheets that tells a very different story: they’ve used their all their resources.

They’ve you know spell slots have been expended. Hit points have been lost, you know, potions were used. If you talk to them, they might say like no man, I’m stressed like that, was we barely got out of it if you’re thinking about, if you saw the title of article you’re, just like web DM and you’re like yeah, well I’ll, make my fights and combats In fifth edition more lethal, like I would start with having a talk with the players first, because this articles really for people who are newish to the game newish to homebrewing and modifying it, and also have players who have, even though they might be new they’re savvy Enough about the rules and learning them that you might find the base monsters are just not cutting it yeah, and the truth of the matter is, is that the monsters that came out in the same monster manual are not as robust as those that Sun came out.

In photos or Morden Condit’s same with fourth edition and it probably prior editions of D & D as well. Well I mean it is the evolution of things. Is it not? Okay, so our DMS have had talks with their players. Yes, they want to make it more deadly. Let’s go through some some different options on how that can be made possible yeah, so there’s options in the Dungeon Master’s guide to start with. These are in Chapter nine start around page 266.

They begin with healing variants. The first one would be healers kit dependency, and this is basically you know whenever you’re the character, stop for a rest, short or long. It’s been hit dice. This requires a healers kit to be used as a as a sort of an in-game justification for the spending of the hit time. Once you start tying character, abilities to equipment, you’ve now opened the door for there to be situations where they don’t have a healer’s kit or it’s been soiled and ruined.

And it’s not, you know not use or burned up, because the person who had it failed their save for a fireball. Their equipment got singed, so it makes the possibility of of getting to and get their hip points back. Excuse me, it makes the possibility of getting their hip points back up for grabs same with a lot of these, so we’re looking at slow natural healing. This would be no hip points gained on a long rest automatically that you have to use hit dice to get the hip points back.

The gritty realism rest variant. I see this one used a lot and we recommended it, for you know, emphasizing the difficulty of travel and that’s an eight-hour short rest and a week long long, rest, all of those things they they slow down. The game right, like the pacing of your game, will change if you use well all three of them, but certainly any one of them yeah and a lot of the ridicule going towards the cleric is going to evaporate before the dawn jury.

Yeah. You know when, when it comes down to like having the one person in the party who actually has a healing kit you’re, like keeping them stocked on healing, kits yeah and keeping them alive like you’re, going to start thinking about your tactics differently, you’re not going to Have those those renegades running off the Leroy Jenkins is of the world. Let’s face it, there’s so many things sure right yeah, but for the most everyone else, I think that it would lead to a more a more tactically sound game for your players, because it might cause them to think more yeah.

And if you have players who say rush into combat sand and you’re worried that you know, they’ve expressed an interest in in a more challenging fight. But you haven’t seen them display any of the quick thinking and tactics that you think might be necessary to overcome the challenges. Then you know letting them know like hey, hey guys, this thing’s going to be a little different than say the last game we play or, however, you implement the changes, you’re going to need this to heal and it’s going to take longer to heal.

So you might want to think about things more. You might want to consider your approach to things more so that you don’t like drop to zero and need to be like full healed back up. You approach things slower and maybe you don’t lose as many hit points you don’t have to use as many spells, and you can substitute tactical thinking and sort of approaching things, and it was a mindset of problem-solving instead of just like battering ram and our spell thoughts And character abilities will see us through the day yeah I kind of kind of snap out of that article game mentality of like.

Oh, these abilities will come back as soon as they read. You know, yeah. The respawn is like no, no, no you’re going to have to take it. Slow, you’re, going to take it slow and so in the pace of your campaign will slow down. If you’re using say gritty, realism, rest variant – and you know they’re not just like ret short resting for eight hours and then not doing anything after that, they press on where they still adventure and that these long rests happen.

Sort of in between you know, forays to the dungeon or something like that: it’ll slow down the pace of your game right, there’s no more time for downtime activities when they’re in that week-long rest period. Of course, you can still like do some things during a long rest, you don’t have to be sleeping. You can be reading talking. You know, socializing yeah. You can even get in a little bit of fisticuffs as long as it’s not too much of it or too exciting.

You know yeah. It would result in a different game, a game in which they have a lot of free time, and so you might find that’s an advantageous thing or that they have no idea what to do with all this time on their hands. Those are all in the healing and rest variants. There’s two in the comment section and that’s sort of injuries, which is on page 272, and this is a rule. That’s like all right any time you take a crypt any time you drop to zero or or fail death saves by five or more you’re going to roll on this table and there’s going to be a lingering injury.

That’s there you might lose an eye, it might be a hand. This would be one of those actually where I would, the dungeon master and player to sort of like work through it. D & D doesn’t really have a hit point or sorry hit location system. Does it hit point system, and so a lot of combat is just arbitrary in descriptive. You hit them here. You add them there and if you’re now, attaching penalties to certain locations where you’ve been hit, you might want just a simple.

You know hit location where it’s like take a d12 and divide it between head body, arms, legs, torso. You know that kind of thing: yeah head shoulders knees and toes yeah yeah, you know do something like that, so that it feels less arbitrary because it would suck to like be a. I don’t know someone that needs both their limbs. Someone who uses say a great weapon and have one of their limbs. You know disabled for a while when it, you know at the whim of the dungeon master role on the hit location, yeah yeah, yeah yeah, I’m going to have to reinvent the monkey grip feet.

Wield in that right will then that lot that great sword like guts right exactly what I needed yeah like some damage, would be the other one right like well, but yeah like talking about entries. That’s one thing that I love about. Warhammer, oh yeah, like the possibility that you might you could because I’m sorry, if you want this to be realistic, which is kind of what we’re talking about you know there could be a possibility, like oh ya, know, there’s a reason why you’re like seven fingers, Larry Yeah, I’m sure you know beyond just even like sort of realism in it.

I think there’s some low powered D & D that that works really well, when you use sort of like real world assumptions and realism is sort of the goal for it. But as you get up in levels of D & D, that becomes harder and harder maintain yeah, but you still want. Like a you know, you still want a dragon to be terrifying. There is a point at which a DC character can look at some very powerful and terrifying monsters and just go.

Who cares it’s going to take less than a minute to deal with this, and these options that are create a more lethal game will tap that down. A bit, and even as you get higher levels, it’s like oh well, yeah. These are. These are still scary right. It’s not going to take us a long time to recover from this at least yeah. It will give us pause and let us think about how we approach things. That’s for injuries.

Massive death is another one where it’s like. If you, if you take more than half your hit points from a single source of damage, you make a con, save and then another a separate table that has a lot of similar effects to it. But they see more like temporary, like you’re, momentarily dazed or or even worse, right, like there’s some pretty nasty effects on that team. Oh, you can get drop to zero right and you’re all the sudden again, death safe right and, if you’re, using both of the injuries in massive damaging conjunction, then that chances are that that losing more than half your hit points in a single attack, possibly a crit And you might have an injury from hattie than an injury from dropping to zero.

You see how it turns the game that the base D & D game and finishin from like oh yeah, every time I sleep, I get everything back every time I fight. I run the risk of there being permanent injuries. You know that I have to deal with. Obviously, life cleric would be a huge asset, a game like that right, most definitely and and but if you want to make that dragon seem terrifying, one crit from a dragon.

Slash or a winged Buffett and all of a sudden, your fighter got knocked across the room as it’s currently unconscious right, especially if you’re, using these in conjunction with low-level D & D yeah, because, let’s be honest, like first through third level, is plenty lethal for most Groups in fifth edition I find it perfectly lethal and have accidentally killed characters at those levels, even as I’m like trying to teach them a new game and, like you know, hey new player.

This is your second time playing we’re going to have a sample combat oops. This is Barnes dead right, you know, or at least they drop to zero. Now we had to see what the death rules or the death saving throws are like low-level D & D in conjunction with injuries and massive damage would probably be a very different game. Maybe it’s the game for you and you try it out, but those are the options that are in the Dungeon Master’s guide that are ready-made to sort of drop in your game.

Thinking through the the impact that they’ll have is one thing, but you have more tools in your DM toolbox to make the game leave for you. Oh almost definitely so yeah, let’s, let’s go through some some different ways that a Dean could think about altering their their game or the monsters yeah. So there’s some player facing things that a dungeon master can do. They could cap level right. They could just say: hey guys.

Our campaign is not going to get beyond X level. For those of you familiar with the epic six variant of third editions, it says that six level is perfect. Your characters are more than capable of portraying themselves as powerful individuals within their world clerics can heal diseases and cure the masses. Wizards. Can you know level an entire village fighters are more than a match for any average soldier or group of average soldiers at six level.

From there you still gain XP, but you don’t get any levels or benefits. The XP is used to buy feats and other things, and you can use something like that for for fifth edition that. I think the fact that fifth edition has a less unified progression to the classes and the way it’s sort of third edition was like yeah. Everybody at a certain level gets a beat and gets a thing, and even though there were dead levels and like it six level work for that fifth level, you might go from anywhere from 7th to 9th level or lower.

It really depends on your group right. Then you would cap a little another way to do. It is to cap HP. That’s the way that older editions of dungeons dungeons of dragons did it, and it was you know, after usually somewhere between 8th to 10th level. You stopped rolling for hit points and got a fixed number every level, and if you were a warrior or a fighter, you also got to add your Constitution to that, but for most classes, they’re only getting one or two hit points per level after a certain level And it really did a lot to deflate those hit point numbers which meant that the game was still deadly yeah and so your skits still do more sure.

Yeah, don’t fling an epic magic right. Your wizard still sitting over there with like 30, hit points, yo yeah right. If that, if you’re lucky, my my original DD wizard, I think at 8th level was 30-some 3233 hit points, and I was that’s a lot yeah, that’s a lot, given that I spent more than 4 levels with single digits for a while. I got some boosts and it was good, so those are two things that a dungeon master can do sort of like for the players they can also mess with death saves riot.

The common, when I see is to say all right did you drop to 0? Then you you, when you get back up, you still have that one fail that you got when you were dropped, or it might even I’ve seen some people even say like alright, you dropped once and then you were brought back, but now you drop a second time. Well, because it’s the second time you automatically start with one of those failed you’ve already been at death’s or once within the last 30 seconds right yeah, I like maybe doing it where the deaths is only refresh on a short rest or maybe a long long rest.

I, like the long rest refresh or maybe something like you know they refresh on a lesser restoration or oh yeah. What’s the restoration it should be able to because something like that because still you’re draining the resource yeah, I mean that’s the that’s sort of how you think about it and when you for sort of an aside, if you kind of shift your thinking away from only Looking at their hip points as a gauge for how difficult or challenging a fight was, and instead, like we mentioned earlier, look at their entire character, shave and see which spells were used which abilities were used.

You know of very often the reason why it looks from a diems perspective like it wasn’t, that challenging is because the players you know are still standing at the end, but from their perspective and looking at their character sheet, it’s a very different story. So I think that the death saves and capping HP and capping level first of they’re, all conversations to have with the group, but the dungeon master can do things on their side of the screen that that don’t really they don’t need that the players permission to do.

Oh helmet right and those are things like adjusting the monster stats everything’s up for grabs here, the the numbers that are in the Monster Manual usually represent the average, so it’s average hip points average damage that kind of thing. That means that you can adjust. All of that, particularly for hit points you can like double them use max to make it stand out now. Sometimes I can result in a slog.

You know having a monster with a bucket of hit points, but not much else can result in very boring combats. So you want to be careful with this adjustment. A lot of teams do this on the fly right like in the middle of combat, and they will adjust the stats of the monster because they’re like oh man, this is taking too long and we’re running out of time. You know, like heaven forbid, that the real world intrude upon the game for a second, you have to make adjustments for it or maybe you’re you’re, simply like man.

This thing is about to go down and like this creatures about to, I didn’t, expect it to die within around half, and I would like to do more. You know I wore them when I write you know, you know everyone would be disappointed if, if it ended now we’re having a lot of fun, this is a good moment for the game. If we win a couple more rounds – and maybe you describe it differently to maybe you know, you know he gets a second wind or something or an unseen Ally bolsters it or you know some.

You can smooth over a lot of these things with how you present them in the in the campaign. A monster with maximum hit points is a legendary creature, surely giant among its own kind, fearsome dragons things like that. You can look to the D & D adventures as well for a lot of these things because say, and storm Kings Thunder the adjustments that they make to the dragons for the in Liffe and Klaus.

I think those are the two names for the dragons they’re they’re. Very different monsters they take the base one and they modify them same with the Giants that are there and a lot of other ones. Almost every one of them has done that yeah be a good gauge, though that’s just hit points you can do the same with damage. If you use fixed to damage, then try rolling, random and see if that doesn’t make for a more lethal fight, we’re doing a mix like I use the fixed number +1 dice of the damage to give it a bit of a variability.

You can do a lot of things you can just basically say like yeah. Every the first attack this monster makes is always a crit like they just that’s just their big opening shot adjusting the armor class, whether by changing the equipment that the monster has or just changing the armor class. I’d be careful there just because of the way the math of fifth edition works, but an adjustment of one to two isn’t going to hurt anything that much and it might make for a more challenging encounter.

Other than that, you can add legendary actions, legendary resistance, special abilities, there’s a lot that you could add to a monster to modify it mostly we’re here to tell you that you should be doing that and it’s a fun exercise and you can turn those unique monsters Into something special of your campaign world and attach a legend to them, which is, it was always fun. Well, you can mix both parts of what’s fun about teaming the mechanical science or the narrative sciences.

Oh yeah, you got to give them some kind of signature attack. If you’re, you know certain dragon that does this one thing right right, right or say so I did this with Medusa and land between two rivers and I sort of the Medusa has a layer, that’s near a No to the elemental, plaintiff elemental earth, and so the Medusa has mastered just petrification magic period, earth magic period and they’re more like an earthbender from say avatar than they are just like.

You know the the snake-haired Gorgon petrifies people with a glance, and so you know this particular Medusa has full mastery over the petrification. Can animate the statues that she petrifies a complete command of the earth and it’s just a it’s just a Medusa with some things change some special abilities added, some spell like abilities thrown in presented she’s, a sort of majestic terrifying sort of figure of the wasteland who’s.

You know a powerful force to be reckoned with yeah now. I think one of the things about this is by tying these modifications that you make to the story of your game or whatever is going on in it. Players have a chance to disrupt it and maybe weaken the monster right. Oh yeah. Definitely I look forward to my players in Starbound, interacting with the overseer again that was a monster I wanted, but a little bit extra needs a body modification guys so he’s the overseer and give himself some beholder eyes at the end of his tentacles, oh yeah.

So you know it was fun, fun, probably more finger the Barbarian, it’s fun, one of my best being able to land a polymorph on barbarians free. Well, I was, I was really random, like I was rolling randomly for what bean would go off? Oh yeah, I wanted, you know there were forward, it was like disintegrate, polymorph and almost charm and telekinesis yeah. So it was like two of them are pretty bad: either you take them out of the fight or you you could kill them for rent.

You know some. Some red shirts got red shirted. That’s right well, but that’s a good point right, because if you are in that, if you’re in this transitionary phase, where you’re, where you go from playing like the base game, no modifications we’re all learning this to a game where we’re making it our own and part Of that is making it more challenging, then maybe you do have some red shirt NPCs who take the brunt of some of the attacks and and that’s you for a while right, like not always, but they are there to sort of show.

The party like this is what’s in store for you, here’s what we’ve chosen this guy got his arm ripped off. You know this. She got disintegrate. This guy just got to see it. That’s sort of one way of approaching it in terms of like modifying your monsters or things you can do right last little bit is just think about the action economy. One way of making things more lethal is to have your monster, have more actions or to have more of them there.

So you might even you don’t even need to modify a monster if it has a lot of minions and things like that. So considering the action kana me, I think for me: that’s literally counting up the actions on each side and looking and seeing is one of them like way out of balance, then they’re probably going to win and that’s sort of my gauge for the difficulty of a Fight one times: oh, oh definitely yeah you got it.

You got a you got ta at least get close to what they can do. Right yeah I mean, if you really want a challenge. Yeah, if you, if you have a lot more actions than they do, but if you have those actions, how does a DM user is that said, another way to think about this, oh yeah, there are things that you can do that require no changes to the game. At all, and it’s entirely about your approach to playing the monsters and and your approach to how you present combats and everything so to me, the big one here, the one that I really try to get into is playing my monster as a piece in the game.

Yeah and so like what would my monster do? How would they approach this situation? Are they just like a brutish beasts that charges headlong and attacks whatever threat, it seems the most obvious, or are they cunning and manipulative? Are they disciplined and orderly, like all of that, is going to color how I approach the game because to me role playing the monster role playing the NPC and how they would approach a combat is a big part of the challenge of it.

A lot of the monsters that that are in the Dungeon Master’s guide, if you sort of like think for a minute of you know, how would this creature exists in the world? How would it approach things? What does it know about its own abilities? Yeah? Then it you might turn some creatures that go from say. Like you know, it looks like they’re brutish. Give me an example like an ogre. Mage yeah seems like they’re, big brutish type creature.

They’ve got a big area of effect attack. They can sneak around but they’re an ogre, essentially right and you might want to think of them as like. This magical battering ram of sorts. But if you instead at the fact that there they can always be invisible and they have a host of other smell like abilities there. If you use them in a role of like a harasser of someone that that can come and go as they please in say.

A dungeon or a wilderness environment where they might find them, then that’s a different sort of encounter yeah and looking at the spell like abilities of everything. This is one of the reasons why I recommend rolling your random encounters ahead of time and even though you’re rolling them randomly – and you know using your tables or whatever you’re like I throw out that results, I don’t like it.

Whatever method you use getting a chance to read, what’s going on with the monster first before you sit down with the fight as opposed to oh, I rolled this encounter in the middle of the fight all right, let me look up the stats. What can it do? Whatever you know, if you’re using like simple monsters – maybe that’s okay, but if you’re using more complex monsters, you deserve a chance to sit down and think about how you’re going to approach things.

Well, I mean you need to know what the monster can do yeah. So you can use them in the best way possible like so if they are a fairly intelligent monster, they’re going to come at a problem like say some murder, hobo adventurers busting up in their dungeon right. I guess what now we got a dispatch, the troops right now we got a dispatch that you troops yeah, so to meet my sort of like top five strategy and tactics strategy, slash tactics because there’s difference obviously, are these right, the first one being know your enemy And that’s an approach to dungeon mastering that that treats the game world as a you know, sort of seriously.

I don’t just know what the players can do, because I’m the Dungeon Master, but my enemies can find that out. Maybe they’re spies Scouts people that are, you know, trying to get the information that they want from the party there’s magic involved. There’s the party’s reputation there’s survivors from their battles, particularly if you know you sort of go with the fact that all the monsters also make death saves and in the middle of a fight, the players rarely take the chance to just like kill a downed opponent.

So if they’ve just loot the corpses and leave, then they probably maybe left some people alive, and maybe that’s how you know their reputation precedes them it. This turn. This can turn into sort of a game which may be what you want, as the party attempts to keep their enemies from learning information about them, while they also are learning information about their enemies. To me, that’s the appeal of this sort of thing.

You can also read our article on combat as war versus combat a sport for us more approaches to this. The second one, when you’re thinking about strategies and tactics for your enemies is reserves and reserves are always useful and they should be kept out of line of sight of the rest of the party, if possible, in the wings in a separate room through a teleportation circle. Just beyond the veil of reality waiting to slip through once the moment is right, like there’s a lot of different ways, but you don’t want your reserves to be say accidentally fireballed, you know, but you do want them in the world somewhere.

You don’t want them like. In a in a fictional non space, like you know the matrix loading room before they come in there in the world somewhere, but they’re hidden. You know this is useful for many reasons: number one, because they’re out of line of sight, if you don’t need them, you can always just say they did something else, or they were too scared or there’s any number of justifications for why they might not come in Ones that fit with the overall tone of the game, you can bring them in as away an extra wave right whenever you need it and if it turns out that after the first round of combat – and you have a crazy alpha strike, because all the players went First, before you had a chance to and they opened up with all their a OE and best attacks, and it might be like oh sand in the reserves now yeah – that’s that’s just what you can do so having something a buffer, not committing all your forces at Once is something that you should probably be doing.

Readying actions would be a third, don’t forget, ready to actions, there’s a lot of conditions which you might want to use them like I’m ready in action to anyone, who’s, attempting to heal, to ranged, attack them or ready. In action to you know trigger a trap that the party might be near or something in the environments same goes for like dodge other sorts of actions, number four would be divide and conquer, and that is, if you can split the party.

The wall spells are great for this, while a force, while a firewall of stone, really wants form a barrier, because the party will brave a wall of fire if they’re, desperate and that’s right or like a pit trap. That brings them down to another level down to another level of shifting door, a sliding door, a spinning room, there’s a lot of like mechanical thing. You do it the dungeon there there you can split their priorities in that you may be part of your force threaten something that they care about and you force them to be like you know, it can’t be in two places at once.

Maybe you split the party you got to take one of the players loved ones right, they’re being held hostage back here. The fighter runs in players will resist splitting the party, but you know, if you can it’s a good way to make the game more lethal and finally, number five is mixed arms? Don’t you having just one monster type that does one thing is it makes for a less dynamic combat, gives you less options, having multiple monsters with multiple different ways to attack.

Obviously, it makes the solo fight the PCs versus one monster, not, as you know, nots frequenting. Your games, but I think you’ll, find if you include lots of different monsters with lots of different attack types that threaten the PCs on a wide range of levels, big bruisers, to engage the melee guys and ranged attackers and spell support and fast strikers. You can come in and all over the the battlefield.

That’s one way that you can challenge the party, because now they’ve got lots of different threats to think about other than that the individual monsters require a you know. Some of them require a lot of thoughts, and we can spend like the next hour talking about this particular tactic. So that’s kind of my top five, though of what I try to keep in mind when I’m running a challenging, combat any closing thoughts here, after after kind of going through this, they got the dmg options.

You know you: can you can mess with the monsters, mechanics you can mess with how they fight. You know any closing thoughts, though part of the reason why you might want a challenging combat or a comment that that is deadlier is that you want to vary the levels of tension in your game. Yeah there’s an idea that that part of the appeal of RPGs is this rise and fall. This build-up and release and that combat is one of the ways in which tint engines are released, but they’re also ways that tensions can be built right, particularly if it’s a tough combat where the outcome is unclear until the very end.

So a mix of these kinds of things is good. A mix of lethality is good old-school RPGs do this through randomness. They they let the dice determine the the variables in the mixing and then they enjoy the spontaneity of it. The fact that it’s different every time yeah, and so, if you’re not doing that right if you’re not using those random variables in the old-school style, then you have to plan out and sort of say like okay.

Well, maybe this one’s not as tough as the last one and you have a couple of like say, hard to medium fights and then you ramp it up with like a quad deadly. You know something like that: oh yeah, but it’s the mix of it it that that’s the appeal for a lot of players, not necessarily the individual level of challenge. But the fact that there are variable levels is: what’s appealing: you got ta find Kano before you can get to Goro.

You know you got a ramp up right when you’re changing things, particularly if you’re making the game more complex, which a lot of these things will do. Then it has the potential to drag things down and if you’re, finding your fights are already running long, but that people aren’t being challenged, then the only advice I have there is perhaps a different game would suit you better, and that fifth edition, just might not be Your game no big deal.

There’s plenty of games out there to try, but if you’re, in a position where you’re like yeah we’re good our pacing and combats good people are on it with with their spells. They know what dice to roll, even if they’re new, they know the game. These changes might slow things down, so you need to be prepared for that and then, as always, this is a group discussion unless you’re adjusting monster stats, which again you don’t need, advice, permission to do, even though some players will get bent out of shape about it.

The other changes and just the approach to things overall, is worth a discussion with the table because, as we always say, this is not one person’s game. It’s your group’s game and talking about it is almost always the answer. So communication is key and they don’t need to be memorizing monster stats anyway. Sure that’s metagaming, which we have two articles on head on over to patreon for our weekly podcast and so much more web DM is also on twitch with three weekly games, which we upload to web DM plays our second youtube champion: okay, sweet right! Can we go right? Do I have to take these knives on to take my knife, hands didn’t, say no

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EMBERCONF 2015 – PHYSICAL DESIGN

We’ve heard a lot about user experience and I don’t think that’s a coincidence. I think we’re clearly a community that gets the value of user experience and it flows directly out of some of the core ember values right. We work hard on shared solutions in infrastructure so that we spend progressively less and less time on that minutia and then the work that’s left over the work we never get rid of is the hard stuff right.

It’s deciding how to generate that great experience for our users and when you think about user experience, design, most people think right away about building experiences for end-users right if you’re a front end dev. That’s you do that a lot! Maybe you work with somebody whose title is actually user experience designer and those people are awesome. They help an awful lot, but I want to argue that every developer period, full stop is always a user experience designer.

Sometimes your user is an end user. Sometimes your user is another developer who’s going to have to interact with your code, sometimes that user is your future self that you’re either helping or punishing when you’re going to come back to that code months later, to look at it all right. So so this talk today is going to talk, i’m talking about user experience and there’s two key audiences whose experience, but I want to talk about today.

The first is the end users that we’re serving and building great experiences for them, but the second, of course, is the great experience for Amber developers right and those are two sides of the same client. I don’t think you can have one without the other. So so that’s that’s the kind of big picture of where I’m going with this talk, so so computers right there like they’re, really abstract and that’s what’s awesome about them, they’re, almost infinitely flexible right, you’re.

The kind of things that you can present to the user are limited almost just by your imagination and that’s one of the things that makes them awesome. But it’s also exactly why computers are so intimidating and frustrating for so many users, and so many people, because we have all this amazing machinery in our heads in our eyes, for processing the physical world right. The physical world is what our brains evolved to process.

We have all these cues and hints that we take advantage of and take completely for granted that almost every human being can do, and it makes its ways of thinking ways of perceiving ways of understanding where you are and what you’re doing. What’s going on around you and when you take human beings and you drop them into a screen world with very abstract shapes and things that don’t behave physically, they get lost and all of a sudden, you actually disabled help chunks of their own ability to think and Perceive all right there’s a lot of different ways, humans think and perceive, and we leave a lot of that behind when we limit ourselves to a very abstract, visual kind of in the square box.

Now, that’s that’s. Actually, a really big problem, that’s bigger than anything. We can address right now here we’re going we’re going to talk about attacking that problem and chipping away at it. The larger problem is one that we’re all going to work on over the long term as we build better and better interface technologies. But we can talk about at least making the visual piece that we do have control over much closer to physical reality.

And we do that by bringing in constraints, so your computer can’t show anything right. You don’t have to pretend that the objects on the screen have mass or momentum or that they cast shadows right. They can go anywhere. They want, when they’re not on screen they’re, not really anywhere right, but that’s deeply weird to get to human beings, and so when we constrain ourselves and we put in the extra effort to pretend work ago – that’s the underlying reason.

We see all these, that’s why we feel so great about the user experiences of more physical. You is so so. Some of our earlier talks have already mentioned Google’s material design, spec material design is or it’s a wonderful document. You should check it out and look Lauren tan said to us yesterday. Remember that design is not about how it looks right, it’s about how it works, and so, even if you have no interest in making your app look like googles apps that they write when they design with material design.

The principles in there are extremely good stuff and they touch directly on what my earlier point about physical constraints. So here’s a quote from the introduction to material design – and I highlighted in big bold letters without breaking the rules of physics and the doctor goes into a lot more detail about what they mean by that. But there’s you know the kind of examples are things like to fit? Two objects should not really be able to pass through each other, or you know things that are on top of each other, actually do cast shadows or things don’t accelerate instantly from zero to going fast right.

All these little things, the fundamentals of light, surface and movement. Here, there’s that word movement again right motion respects and reinforces the user as the prime mover. So this is why we care about motion right. We had a great demo of all those polymer driven animations. That’s exactly what I’m talking about the reason that stuff is so appealing the reason we immediately get. It is because it’s appealing to that part of our mind that makes these things seem more physical to us.

So then, of course, the key question is how does this fall into embers, broader architecture, and this is where we switched switch. The focus from the experience of the end users to the experience of the other developer, all right, the the challenge that we always have. If we develop ember and we evolve it together, as a community is to find great ap is that we cannot live with and work together with and build great conventions and tools and move on to build the next great thing.

So, let’s so we’re, if I’m going to talk about today, is where you fit all this stuff to the other architecture and how you do it so animations and motion in general right when I so I guess I should first point out right. I’m kind of using the terms interchangeably animation can mean a lot of things. Remember the principle I just had on last slide about the user. Is the prime mover right? That’s really the kind of animation we’re talking about the user does something, and then we have smooth motion in reaction to the user, as opposed to the kind of animation that we have has had in terms of like flash ads where you have to whack the monkey Or you know, that’s not the kind of animation of talking about so animations really live in the gaps between what was and then what becomes all right.

The animation is what’s happening in between what they were seeing, what the state was and what the state becomes, and so it’s not really something. That’s a property of your save, for example, a template and number, because the template is the static thing at the end right. You have a template before you have a template after and that’s the conventions that were great for us, so you need to find a place for the animation that is neither here nor there, but in between, and so that was the kind of key inside that led Me to publish the liquid firing animation library back in July, which came out of some great conversations, and you know talks that I did a Denver cop last year.

So I’m going to do a I’m going to launch into a little demo of some of the good fire stuff and talk about how we, how we find a place in the upper architecture for all these kinds of rich behaviors. So the first step, of course, is installing it and yay for Amber add-ons. We just have one command to install it right now. We do have two branches because of all the evolution in ember island. This is a project that I care a lot about, supporting across the whole wide range, so it actually is tested in CI against everything for a member 18, all the way through the canary we’re committed to supporting that, and I’m really excited to be announcing of 10.

Alongside in verse, 20 this summer and yeah, that’s really good right, yeah. Thank you, and – and that’s really kind of my point about this whole demo, which is that we want this to be something that every ember app can do, and it shouldn’t be that it shouldn’t be a big extra deal right. The goal is to make it so easy that it’s almost, why would you not build rich interactive applications right, so I’m going to show a demo here and I guess I’ll turn up my font size.

So do I fit okay? This is an ember app. The Ember cap website is not actually a number out now did not have the source code to it. I just decided it was kind of a nice example data to play with so I web scraped it and I put India tiran like W get before I got on the plane to fly out here, so I would have it all, and this is kind of fun Trick you do with ember. Actually, you could take somebody else’s website, grab all the static output, not even knowing how it was assembled on the server or whatever drop it into your application, template boot of ember CLI, and you have an embryo right and you can start to very incremental eerie factor.

It into an actual member app you could take out the pieces start to make them templates start to take the repetitive data out infinitive models as well. What I did to put this together. So it’s very simple right. We have our list of speakers here and oh, I already have the fancy stuff turned on. I wasn’t intending to do that way. Let’s see we’re going to go back a bunch of commits, ok, ok, so this is a very stock amber app.

The point of this is to say, there’s nothing up my sleeve. Ok, this is a standard, ember app, that’s doing very standard number things you’re going to see the tempest in a minute, but we have a speaker’s list. They do have this nice little physical Balki nest right now. That’s very simple right, that’s one CSS rule to say on hover, translate up a little bit all right! That’s nicely self-contained right! This is the kind of there’s a lot of little subtle details in building physical design that are self-contained enough, that you don’t need to go use some big library to do it right.

A lot of these are little details that you just have to get right as you design and as you build, and those ones are the easy ones because they’re not there’s their local right. We’re going to talk about some of the less local things um. I have a shuffle button here that just reorders the people – okay and we can go and see the details of each of these people and I’ve also just to give us something else to play with.

I put an inline editor in here, where you can click and edit right in and change something and save in go back. Okay. So that’s our simple demo app right. So we want to give some nice to Richard reach your interactions to this, and so so we do the NPM install liquid fire right. I have that already. Let’s move up one more Kim it here, so my the first thing I’m going to do, I may be switching back and forth to the code and the demo someone’s will just do it like this.

Let’s see so. The first thing I’m going to do is this is my so I have my top level. Route of this is called Enver, kotta HPS, and I had an outlet before between a header and a footer component that I this is just the stuff I copied off the website right. I put me to not lit i’m switching it to a liquid outlet. That comes from the library and that’s not going to change any of my behavior yet well, it can do one subtle thing: let’s take a look to see if you notice.

So when I go to the next view, I have one little subtle bit of motion. My foot is going up and down. So that’s the first observation about what we’re doing here. One of the tricky things about putting animation into your existing application is the management of context and flow in your document right. Well, no matter what kind of animations you’re trying to put in whether you’re implementing them on the web animations API on, I my default when I use in this library philosophy j/s, where they’re using CSS transforms a lot of these things work best.

If you are absolutely positioning your content, but that’s a real pain in the butt, when you’re just laying out your normal flows, you want to be able to take advantage of all the kind of layout that you do normally in your your templates in CSS. So this the first thing you’ll notice, is that the liquid outlet is is a smart container for us, it is actually not interrupting our flow at all. You’ll notice.

I was able to drop it in. I didn’t have to change these style sheets, but it also has this behavior a notices that stuff’s changing inside of it and it’ll measure the before and after States has smoothly changed so that I’m already doing being a little less jumping right. But it’s not doing anything. Anything cooler yet so the next thing we’re going to do go into my next change. Geez. I need to find a way better way to switch between these.

Can you guys see them okay at this size? If I don’t go, fullscreen? Ok, ok! So I could zoom in a way there we go. So the next thing I’m going to do is I’m creating a new file called app / transition cas, and this is a conventional thing from the library it’s there. So your transitions file you can think of it. Analogous to your router map, its intended to be a global place to gather up rules about how your application behaves, and this is a kind of important thing.

You’ll notice that I didn’t go into the liquid outlet that I added and set a bunch of configuration about how it should animate. I think that’s the wrong place because that outlet, but right now it might only be running these two routes, but as our application grows right, we still want to have that great experience of being able to reflect an understanding grow, and you can have very sophisticated reasons For animating different ways at different times, much more than you can express just by setting a few properties on that component.

So that’s why I came up with this idea of having a separate transition map that can let you lay out logically in a kind of imaginary physical space, where all your, where are your routes and components, have used how they relate with each other. So in this case, I’m using to constrict constraints of from route constraint and to route constraint, and I’m saying and then I was saying what animation to use in a moment we’ll show you where the innovations come from, so already we’re going to do better.

Now, right we’re going to fade nicely from one to the next you’ll notice that the fade happens. When I go from the list of all to the detail, it doesn’t happen on the return. Yet that’s because my rules here are directional right. I said that the from route has to be the speakers so because this is but because this is directional and because directionals very common thing, we have a shortcut for that right.

Where can we can swap it so that we now have separate things for both the forward and the reverse? So, let’s see now we go back and forth okay. So the important thing here is that we have a way to declare separate from our our content and notice. I haven’t touched my templates. This was a totally stock application, I’m beginning to add this behavior without polluting those templates with complexity.

Okay, now, let’s talk about where that fade animation comes from and how its implemented, because this is actually one of the things I don’t think people have appreciated, even some people who use liquid fire. So, let’s see make you bigger. This is the wrong one. There we go another super simple one transitions, so I wanted to show you a kind of minimalist example of how you implement animations, because I think a lot of people, even those of you who might have tried out this library, tend to be using the handful of Built-In animations that I have fade to left to right up and that’s great that’s what they’re there for, but one of my goals is to get us to arrive on a very comfortable API where we have composable extensible ways to define animations and literally just drop them Into Enver add-ons and UVA, you could actually right a cool animation put in a number out on and publishing.

Somebody else could just import it to their app and put it in their transition up and use it right. So this is an example here of a very straightforward fade animation in this case i’m using velocity, which is a pretty nice animation library to do the actual animation. But you know liquid: fire is not an animation library. Really. All it is is a way to organize ember applications and give you a place to put your animation calls, and so, in this case i’m using velocity, but that’s not at all required.

You can use your css3 transform here. You can use your web animation api just like the polymer stuff we saw on that other talk. All those kind of things can go right in here, so your call – all it has to do is its receiving a context that has things like the old element and the new element they’re both already in the Dom the new one is invisible and and they’re already Absolutely positioned for you, based on where they’re going to end up in their final flow, all right, that’s the hot! That’s a lot of the hard scut work of building.

One of these kind of behaviors is getting that all set up, and that’s really the point of what liquid fire is doing. It’s getting you set up to do an animation and then letting you drop in something that’s going to do it in this case. We’re going to animate the old saying to opacity, zero and then, once the promise resolves we’re going to animate the new thing to opacity, one and that visibility visible.

That’s a shorthand that the velocity gives us to bring it, bring it visible at the starting animation. So we don’t get any flicker, so let’s do the next thing so up so now. This is stuff. People have probably seen if they, if they checked out the library, but now i’m going to start show some newer things. So I mentioned really wanting to be able to compose rich behaviors out of smaller pieces, and I think now, as we approach a 10 API, I’m settling on a much simpler way to implement this stuff.

Here’s an example of a new transition called explode. Now, explode doesn’t buy itself, actually move things around, but what it does is it gives you the ability to then add a basically the animate separate pieces of your page separately right, we’re going to explode the old. The new views pick new here means, for the new view, find an image and then use the two up transition on it, and then the kind of the two left at the bottom is for everything else that didn’t match right.

So now, when I go over that image, the final image you’ll notice is coming up from the bottom. Okay, let’s slow it down, so we could see it better. I think that’s my next commit yeah so, and this will show you that all of these animations they can take parameters to right. We pass them through when you implement animations, they can just receive arguments. Just the wave function should so now they should go slower and you can see a little better.

What they’re doing okay. So now, let’s take a look at because we have this explode capability. Explode is really remember that every transition has both an old in a new element that we’re comparing and explode is no different, so it can match up elements on the old and elements on the new. So let’s switch to unjust new match by okay. So it looks like this i’m going to say match by data speaker ID now.

That’s just an attribute that I put on my elements where I’ve gone the speaker ID into the Dom. So it’s nicely accessible and did I get a rillo Janet there? We go right. So, there’s that here are transmitted transition. Let’s make it work both directions right so, let’s add the the reverse. The reverse is very similar: we’re still going to explode, match match by data speaker ID fly to your partner used to, but we’re going to switch the underlying one for all the background stuff to the other direction.

So now we’ll have it to a right and they’re going to match right up right, so you notice, I didn’t do anything into my templates again. This is still stock, and so, when I’m designing those bed before stayed in that after state, I don’t have to think about my animation. I can go in, add them afterward and I could refactor this whole layout and as long as I still have those elements they’re still going to match all right, there’s no more work to do so, and so this fly to animation.

Actually, you know it’s implemented. The same as that fade, when I showed you the point of it is just that it’s going to measure the initial and final positions of those elements and do a nice smooth transition across. So after the great polymer talk, we saw showing all these in transitions. You know our speaker, Brian, pointed out that you know why don’t want people use this web animations API, it’s really cool, so I said yeah, that’s a good idea, so I reimplemented my while I was sitting in the back just now.

I reimplemented the fly to on that API instead and this is, it doesn’t really kind of fit on one screen, the web print. It’s actually kind of more verbose API than velocities and biggest reason, for it is that a velocity lets you break out all the separate pieces of the transform property and you animate them separately, and it does the merging for you and in this API you don’t also. I have do the promise wrapping myself, but let’s go just drop over to our transitions map and instead of saying fly to, we could say web flights.

You and yes, please save anyway right yeah the reverse. Well, one of them is going one way and the others go in the other, all right, they’re using different api’s in both directions, but they look pretty close to actually there’s a little bit of subtle weirdness in the web. Api went just because it’s using a different easing function, then my background is using right now I would be easy to fix. This is pretty good for doing it in like 10 minutes in the back of the room right, uh yeah you so, let’s, let’s do some different things now so so far I showed you one liquid outlet and that’s an example of the template helper.

That is, you always have some topmost thing that is stable right. That’s that’s kind of your pivot point that you’re going that’s going to. Let you be able to animate at all, there’s some some topmost point. That is the entry point for all the things below it that are going to move around. Sometimes I might even be like the whole page. It might be s, be your top most view, but there’s always someone, and so liquid outlet is one of those and i’m here i’m at inserting a liquid width, which is another now all of these are named in an analogous to the built-in helpers and ember outlet.

With, if we’ll get to those – and they have the same basic semantics, the point of liquid width is, you can actually think of this you’ll see that it’s right here, it’s using the block print syntax to yield up current model right liquid with model as current model. Now this is using really nice new stuff that the block crimes unlocks for us. You could think of this actually internally, as it runs in each it’s going to yield more than once with different versions of that model, as they’ve changed.

That’s how we get multiple things in the Dom together, so by wrapping our list of the model here. This is our list of speakers right. The model is our list by putting it in a liquid each now, I’m going to have the ability to target that list. For animation, so let’s jump up the next commit, and oh actually this was me changing. Let’s see was this just the reverse fly to you. Still, let’s see what we have well, there we go yeah, I didn’t show you the rule.

Yet I skipped that part. That’s good, so we need a transition rule to actually. I think i’ve skipped ahead, yeah that wasn’t supposed to be so cool, yet hmm, yeah. Okay, I don’t know, I guess it’s cooler than I thought it was. I was going to do an intermediate one. That was like more boring, but I’ll go to the cool one, so yeah so, and these guys. So all I’m doing here when I click shuffle right, all I’m doing is putting on a new list that’s sort of differently and the liquid width is because it’s bound to the list.

It’s going to say: oh, this list is changing. I’m going to hold on to the old one: keep it in the Dom render the new one invisible, then delegate to the transition, mapping service and say I’ve got all this stuff. Do you want to animate it right, and so, in this case the transition rule is. Is this one, so here I’m using a different kind of mapping? I don’t say this is no not routes involved right.

I’m saying for a child of the speaker, icons element, use explode, match by speaker ID and then fly to each other right. So this is all the configured tapes to do that. That thing – and we have this easing function here – that’s why they bounce nicely. This is just the syntax velocity uses to give spring values, basically so that when it gets their final location, they bounce a little right. Pretty nice yeah, so let’s um, let’s show off one more thingy, so I mentioned that we have this just interaction here right where we can edit.

Let’s make that a little nicer too. So, let’s see now, I don’t know where I was in my commits. I’m going to have to just live code huh see. I was trying to avoid that. Hmm. Okay, that looks good well yeah. So here’s here’s the rule already that’s going to do it, I’m going to write a transition for the liquid. If helper so – and one thing I want to clarify so all of these things, where I’m saying what, when to do, what these are all constraints in helper to model child of route from all right, all of these are just constraints and a rule matches when all The constraints match so in this case I find in helper liquid if and I’m going to the state.

True, okay, the model in the case of an, if is the predicate you’re passing nvidia, it’s going to true use up. If it’s not it’s going from true, that’s the reverse state will use to Dan and so then in the template. Let’s see speak your details here so before I had, if editing we’re just going to liquid, if editing so that now this element will respect the transition map right and it’ll go find that rule.

Did I reload already there we go yeah so alright. So mr., that’s mr. To you right! So so that’s that’s the demo. So that’s the point of the way we’re trying to bake this stuff in so that it’s not just a great experience but users, but a great expanse for Amber developers, and so I’m very excited to be moving this toward a 10 API. I think I showed you these co2 vide, yeah, oh and so that’s the liquid.

If and so here’s my and I didn’t mention – there’s one other projects did want to mention which is called m / paper. That’s a project started to try to give you out-of-the-box components that have the the google material design features. It doesn’t have a lot of the really rich, complicated motion stuff that I was showing, but I would love to get those all together and make it actually work for people who are interested in doing that kind of stuff.

It’s a cool project. You should check it out. They have some really neat already have things like inputs and radio buttons and buttons that have those nice, nice behaviors, where you see the radiating action out and when you touch them definitely check out. Let me do the science back like I said it’s worth, reading in detail and definitely check out liquid fire. We and I’m really excited to have people contributing.

We’ve had really great contributions already and it’s a wonderful to see people filing issues fixing issues it’s great. So I would have actually said a few days ago. I would have said that I think I knew exactly what the 10 API was and that we were done and it was ready to go, but glimmer is really exciting. It’s actually going to unlock some newer things. I think that might let us simplify even further and be able to possibly cut down the number of different kind of helpers.

You need to just one so so read for great things before we do the beta in June. Before we hit the 10 – and I hope you try it out – and I hope you contribute thanks –