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Online Marketing

Neuromarketing and Sales with Patrick Renvoise | Sales Expert Insight Series

My name is John golden from sails pop online says magazine, I’m pipeliner CRM and today I’m joined by Patrick wen Hua’s, a who is the author of the upcoming book, the persuasion code and your marketing can help you persuade anyone anywhere anytime. So welcome Patrick hey good afternoon John, so Patrick, you have been talking about neural marketing and you have you know you ordered another book before and you’ve been in this in this area.

You know for a long long time, so tell me a little bit about what is what is different about your book. That’s coming out in September, the the persuasion code. So what happened is about 17 years ago there was a new branch of marketing that was born called neural marketing, and here is the promise of newer marketing. The promise is that traditional marketing does not really work. Why? Because in traditional marketing, here is what we do.

We ask people: what do you want and then based on their answers? We won’t build a product and later we will create a strategy to sell that part, but the reality is that people don’t really know what they want. As a result, traditional marketing is very often detailing, and the promise of newer marketing was very different. The promise of newer marketing is that we would ask people what do you want, but we will not trust their self-reported answers.

Instead, we could measure directly on their bodies, values, physiological changes that indicate what people truly want so 17 years ago, the world was on fire when people started to use this, because the promise was just too good to be true, and so, if you fast forward 17 Years later, neural marketing has exploded in order today there are over a hundred companies in the world that offered various kinds of services around the home marketing, but it has not really delivered on its initial promise and it has not initially delivered why? Because there is not a single unifying model that explains what you find when you do these physiological measurements.

No word anybody can do various kinds of physiological measurements and by the way, those techniques go from very simple, very inexpensive ones. Where you can measure, for example, the eg on the head of people or you can in measure their emotion based on how to contract the 43 muscles on their faces, or you can measure how their skin changes react resistance. So all these measurements are very easy to do, but what’s really hard is how do you interpret them in a complete? You know sales and marketing approach.

In other words, how should an advertiser change its sales and marketing strategies based on those measurements? So, unfortunately, the initial promise of no marketing has not really delivered. So when we wrote our first book, we suggested that there might be a model that helps you guide everything you do not read them to make it really effective, but we had not tied all that model to all these measurements.

So, what’s continued in our new book is that we are now explaining how it really works, in other words, it’s a little bit like if you are talking about physics. As you know, in physics we are trying to unify the two basic physics model: the traditional physics, bye, doc, bye I’ll help me with his name. It was a British guys, future new Neutron, you use it and the quantum physics. So there is not a single unifying model yet, but we’re getting closer and closer well, there is no single unifying model of sales of marketing and our model, we believe, is their very first one.

That just does that. You know it’s a complete model that explains how people use their brain to make buying decisions and based on that, it helps any entrepreneur. Anybody who has to convince other people about what they need to do if they want to be more successful in sales and marketing. Right so so explain to the people, their listeners, who may not have come across this before or not really pay too much attention.

But why is it that you can’t trust what people initially say they want, or why is it that that neuroscience plays such a big role in really understanding what you know how people make decisions as opposed to what they say sure well think about it. If I ask you, imagine you walk in the restaurant and instead of offering you a menu, I ask you: what do you want to eat tonight? You see how embarrassing how difficult it is to figure out what you really want mm-hmm, whereas if you see that many of you, oh yeah, the chicken looks really good on the menu today.

So when people have to self-report what they really want or what they really like, they are going through the funnel of expressing with words what they want, and that does not allow them to really access the unconscious. As you know, in the mind, if you think about it, there is really a conscious part, which is only five to ten percent of who we are. And then there is this big iceberg underneath it, which is 90 percent of we are, and we really have access to that unconscious and asking people to access that unconscious.

By using words, you know, self-reported words is mission impossible. So the reality is people who really know what they want. However, our body does so, for example, when you get scared, you know you get the first signs of fear even before you’re aware that you’re scared, and today there are a number of tools that we can use to make those measurements. So, in essence, those measurements are allowing us to poke into the unconscious of people, and the techniques are very reliable in the past they used to be very complicated.

In other words, you needed a supercomputer, you needed 10 PhDs to run it and a big budget. Today, all these techniques admitted you know very affordable. In fact, some of these techniques are even accessible for free on the web. So how would you if you take this over the sales for a moment right, so you know sales people have to ask a lot of questions and do discovery and really try and uncover what somebody what a prospect is looking for.

So how does it play into that because, like you said I mean, maybe this is a difficult process for the actual customer. Yes, so in the case of myself, it way now is, if you take that idea and put it in the context of a one-on-one meeting between the buyer and a seller, I mean that what the very first task are the seller is really to understand what are Some of the negative thoughts that are going into the mind of the buyer, I mean in our book.

We call that the pain mm-hmm, but the unconscious pain we believe, are more important than the conscious pains and I’m going to give you an example right now. Imagine the seller is selling home, delivered pizza and the buyer is the average consumer of pizza mm-hmm, most people when you ask them. So what do you work when it comes to a pizza? You know people can talk about, they will tell you. I want extra pepperoni and I want cheese etc, but in reality there is a small company in the u.

S. That figured this out. But four years ago they figured out that not one pain of people buy home. Deliver pizza. I know almost like the unconscious pain. Is the anxiety of not knowing when the pizza will arrive right and again, it would be almost. It would be impossible for most people toward that, but we can measure it on a bun and figuring this out that no pizza shop came up with a slogan and never struggle.

It was 30 minutes or less for extreme mm-hm, and that little place is now known. As Domino’s Pizza – and they became number one now W speaking number one, not because they make the best pizza but because they were able to diagnose that pain and then they build a complete organization whose unique purpose is to eliminate that. So this is the case of Domino’s, going back to our case of a single one on one person selling the job of the sales guy is to read between the line of the answers that the person will that the person will given, but so, if I am That person trying to sell you, Domino’s Pizza, I’m going to ask you questions about, so you know you’re going to be home alone tonight.

What are some of the thoughts that go through your brain etc? And I’m going to try to force you to admit that you have this unconscious pain, but, as you can imagine, it’s a very difficult job. In other words, it’s a job which is more the job of a psychologist than it is the job of a salesperson, and that’s why salespeople typically, are not very good at doing this, because we train ourselves people to be good talkers.

Unfortunately, most of them are not good listeners and to throw a good diagnostic of that pain to find between the line where the consumer really wants. It takes somebody who has the capacity to listen very deeply, and it takes the capacity of people can ask the right questions and and a prospect or a customer. It’s one of the value drivers will reward you for uncovering something. You know a problem or a pain that they either didn’t know they had or did not weren’t aware that it was that acute right.

So that’s really where you logged in yeah, when you do that diagnostic of the pain properly there are two major benefit. The first benefit is it’s a soft way of selling. You know where you don’t have to say: well, we have the best product, I’m the best sales guy, no you’re, demonstrating your expertise, not by what you say, but by what you ask for by the quality of the questioning that you drive. So that’s the first thing.

The second thing is asking question: is the best way to develop rapport right, if you think about it, the people that are interesting, a lot of people that talk about himself. There are the people that talk to you about you. So, what’s the best way for me to talk to you about you, if you ask you question and so and so getting back, pivoting back a little to the neuro marketing piece. So when you look at at most companies marketing today say software products or whatever.

What do you see is the big problem with the kind of traditional marketing and how could people flip that using newer marketing? Well, the problem is that marketing well done typically is very expensive. I mean you need to do big surveys. You need to question a lot of people, so I think a lot of people think of marketing as an expensive task, but when I think about it, for us, Noora marketing is really what can help people differentiate between the what people think they want and what people Really want inside the unconscious and for a large company.

This is invaluable. You know I’ll give you just one example: we’re working for Avon, for example, and you know trying some of our techniques they’ve been able to see sales increase by up to 40 % for some of the shampoo products, because a lot of the ads that they were Doing were too focused on the product itself, etc, but it was not really addressing some of the core pains or negative emotion that resides in the brain of our consumers right.

So that is really the promise of no marketing it’s to help. People do focus everything. They talked about which typically centered on the mimimi, I mean most people, if you think about it most people when they talk about the products and services they talk about who they are and what they do, mm-hmm. In fact, if you look at all websites, most websites include a tab which is called who we are and another tab, which is called what we do, but the critical information that is missing there is: why should the customer buy right, and what we have seen is That noir marketing is the fastest surest way to get companies to quickly focus and now down on why the customer should buy.

So what are some other examples that you’ve seen of where somebody has done this? Well, where they’ve changed their marketing approach and and really hit the you know, hit the target. You know there are no many examples, but if you’re talking about Apple, for example, right the computer and phone company Steve Jobs by the way used to say we don’t do marketing at Apple, because the consumer doesn’t know – and I know better than them what they want.

So we’re going to build it if you’re, not in fact not completely wrong, we’re going to sell a lot of it, but Apple has been the champion of this now think about it. I’d like to take you back about 30 years ago. Why would people want to buy an Apple computer thirty years ago? There was only one reason think about 30 years ago. Yes, the reason is slightly different today. That’s why I’m bringing you back a few years back? Why would people buy a Macintosh when the main computer? Well, the main competitor at the time was the regular PC at the time they it was very specialized.

I mean there were people, maybe actually yes, designers and people like that who bought Max’s right and a few students. You know what was the main reason. Why? Because it was easier to use, you know what, if you were buying your PC, he didn’t have a degree in computer science. It would be very hard for you to use it right, so Macintosh make it easier for people so Apple use. That claim, in other words, the reason why you would want to buy your Apple computer years and years ago, was easier to use and slowly over time as computers became easier to use Apple to endorse another crime, and why would people buy an iPhone today? There’s still only one reason, but it’s slightly different.

It’s no one here to use because every four years is to use – and you know what it is: it’s cool to use cool yeah. So this again so Apple decided once and for all in the 35 year history. They went from a t1 claim, is it to use and they slowly switch to cool to use over a period of time, but they did that because they know that had been one crime. You know being able to write the book. Why buy enough? On the only one chapter mm-hm and hammering that chapter you know cause when Apple’s 20 years ago was selling a mirror.

It was always you know easy to use by creating that repetition by making it clear as to what is that one chapter in the book title? Why buy an Apple Apple has been extremely extremely successful, so Apple was using some of the concept that we are now explaining from a purely scientific standpoint for for many many years right so, but so basically BAM based on that, then, are you saying that most companies Should really look at uncovering that that one or two reasons, real reasons why a customers should buy from them absolute and it an it, and as you say, it’s not the obvious one in terms of it may not be they the product itself.

It may be something you know totally tangental even to it right absolutely I mean, if you think about it, easy to use and a Macintosh computer. It has nothing to do fast. Delivery has nothing to do with the pizza itself. In other words, unfortunately, if you’re selling your commodity, you will not be able to find what makes you unique in the product itself, because, by definition it’s a commodity, so you’ve got to find that one reason why people want to buy it and it’s going to be Outside of the product, functions and features itself, and all the companies that are successful have destroyed it for a long long time.

That’s excellent advice so before we finish up today, give me a little bit more information about when your book is available about your company about yourself and how people can learn more about you right. So our first book is the valuable you know it was written about. Fifteen years ago, so it’s still available. Our new book titled, the persuasion code, will be available in mid September, is published by ye, and the information is already available on amazon.

Com and what we are is we are the only advertising agency in the world that uses no marketing techniques to diagnose the pain of The customer and ours fine, the true motivation that drives people to buy. Then we are a strategic, consulting firm. We guide the choice of companies on what is that one chapter in your book and we train people on all these concepts and the last thing we do is we have a small, creative arm.

Then, once we have agreed on all this concept, they actually rhyme. So the concepts are, what are the pains in the brain of your customers, and how do you diagnose that then? The second concept is: how do you differentiate your claims numbers? How do you make your solution appear completely unique in the eyes of your customers, even if you’re selling commodity, we call that the claims? The third concept is, how do you demonstrate the game? No, it’s not enough to say I have the best product.

How do you actually prove it and how the volume so pain claim and gain, and the last step is: how do you deliver to the primal brain? In other words, how do you deliver your message to the unconscious of the consumer? Okay, so we packages we package, our services, so that small companies and not company alike, can see benefit in applying a model that is again completely anchored in the science of the human right.

Yeah, it’s fascinating stuff and I’ve had the pleasure of seeing Patrick speak before so I would highly recommend that you, you check out the sales brain and check out Patrick and check out his book and I think you’ll find it extremely fascinating. So listen thanks again, Patrick for joining us. Today. We look forward to to your book and to seen the model in you know its glory coming out in September and then learning more about this fascinating subject.

So thank you for joining us today. My name is John Gould and sales pop online says magazine. Pipeliner CRM will see all for another expert inside interview really soon. Thank you, John. So I encourage you to subscribe to sales pop dotnet. The online sales magazine also subscribe to our You, Tube blog and then comment get involved in the conversation, love to hear what you have to say.

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How To Set Up Your Facebook Pixel For Beginners In 2020 | Easy Facebook Pixel Tutorial

So a facebook pixel is basically facebook’s way of tracking everyone who Visits your website, your landing pages people to become leads people that purchase items on your Website. It’s just their way of tracking all the people that are on Facebook right. So there’s one facebook pixel per facebook ads account. So the pixel. The reason why That has that name is because way back in the day What they used to do to be able to go track.

People to visit different websites is they make a Small small image that was one pixel by one pixel and they throw it on the website. Alright and then every city. It was so small that you couldn’t even see it, but every time somebody Went and loaded that image that one pixel by one pixel image they would. You know that that person Visit that website and so the pixel would fire. So it would track that person and they would know That somebody visit that website now it’s not an image anymore, but the names kind of carried on just over time and it still uses Pixel.

So that is the facebook pixel is just basically the facebook’s way of tracking everyone right. So With that said, let’s jump onto my computer, I want to show You guys exactly where to go inside your ads manager to access it, how To create it. If you guys are brand new and then how to go through And use it with your different websites and landing pages, alright guys, so here we are, I just created a brand new Ads account to show You guys exactly how This works so to access the pixels.

What we’re going to do is come up here to the Ads manager, this little hamburger menu. You come down here. It’s got some frequently use of base tools right here, Where we go to all tools and we can find it under a measure report And we just come down here to pixels right now. Another way the easily axis is just if you, from anywhere inside a facebook Ads manager, you could search your business right here and just type in pixels right there right, so we’re going to type in pixels, And this is going to pull up a page where it’s Going to say, hey create a facebook pixel.

Now this is a brand new facebook ads account and just a quick reminder, you only create one. Facebook, pixel per ads account right, you’re, going to use that same pixel that same little html Copy and paste code, which i’ll show You guys here in a second on all of your website. Your landing pages everywhere that you’re Gon na use your facebook pixel right. So what we’re going to do is click on create a pixel right here and you’re Gon na see this pops up and it’s just going to walk you through step by step.

It’s very easy, so we can Say test account. Pixels name, you can go give it! Your own name, if you want, then we’re Just going to hit, create right here, Alright, just going to take a second or two alright. So now that we’re at This point it’s going to say, use an integration or tag manager manually install the code yourself or email instructions to a Developer right now, if you guys have a developer, that’s perfect! You can send this on to your developer, but they’ve really Made it super simple and easy that you can go through and use this on a lot of the websites Landing page builders and all that stuff that are even used today.

Alright, So what i’m going to do is click on manually, install the code yourself and what we’re Gon na do is scroll down. I Usually skip this number one and I go to number two: okay, so copy of the entire pixel code And paste it into the website header right now. This works if you’re using wordpress, Leadpages clickfunnels are so like whatever you’re Using. This is going to go through and work for your business, alright, so this right here use hover over and you can see copy code Copy code to clipboard.

Okay. Now, just so you know, I have no idea what any of this code Means and i’m sure you don’t either, But all you got to do is just go here and click on this. It says copy to clipboard, and so you just copy that, And now you go paste it into your website builder or your landing page builder, your funder, billet or whatever you’re Using alright guys. So i’m just going to show You a couple of quick examples here.

This is very commonly used. Click funnels. I just want to show You guys where to go through and put the facebook pixel on your your funnels here. So there’s two places to do it. You can either do it each page individually and your funnel by Going in here to edit page and then once you get into the website builder here you come up to a Settings and then you go to tracking codes, and then you can See right here.

If we go back here, it says paste the pixel code at the bottom of the header section just above the head tag. Okay, so if we come over here, this is the header code. You just copy and paste this right in there. Okay, That’s all we got to do and then we just hit save We come out here, hit save and we are good to go or the other way. If we want to just have it go throughout All of the pages of the funnels in just one spot.

We’re Just going to come over here to settings and then we’re Gon na go to the head tracking code right here. We can Even make this bigger right here and we can just paste that in right there, okay! So now We just come down to the bottom. We just hit save and update settings, and this is great because obviously this one right here – you can See it just has this one page, but if you got multiple steps in a funnel, if you got like Five or ten different steps you can have, you can Just go paste it at one time in this settings section Then that saved facebook pixel code is going to be used throughout all those different pages.

Alright, so I want to show You guys really quick one other use case. This is inside at the are celeb kg software, Which i’m sure a lot of you guys are familiar with as well. If we just come in here to the landing page builder, We just click on edit and then we will come over to there’s a spot where we can go paste this code as Well. So what we’re going to do is just come over here to the page section We’re going to go scroll down to advanced and that you can See right here.

I’ve already got a facebook pixel code in there, but I could just go through and paste this new one in there or I could go through if you Want have two in there, which I don’t recommend having to facebook pixels and that’s you have to facebook pixels. If you’re using multiple ads accounts right so, like I said, there’s only one facebook pixel per ads account, I Highly recommend just using one ads account just to keep everything together and the nice thing is.

Is Facebook will use your pixel to go through and learn and get the data that it needs to you to make your Ads perform even better alright. So if you’re going through and you’re trying to generate, leads and you’re saying hey, this Is the pixel. I’m using they’ll use the information from that pixel. All the data that’s come through and they’ll go, find More people that are like the people that have already become leads right or, if you’re Going for sales.

They’ll, go through And use your pixel data to go through and find more people that are relevant and just like those people that have already Become sales right. So we come over here. You just do paste it in the header tracking code area and then write them here on This one. You also have to do it on the thanks page. We just click thanks the page section, and then this header spot right here, as I you guys Before was already in there.

We just paste it in there and then We hit publish and we are set and we are good to go. Okay, so now Jump you back over here to the facebook ads manager just a couple of different use cases. I want to show You guys as we’re going through And using this facebook pixel code. So we do a lot of things now with this, but I want to show You guys two different things: the first one is going through and creating custom audiences.

So what that means Is that we can Have facebook anyone that hits a specific page that the pixel is on of our website or landing pages or funnel whatever it is, We can say, hey. I want you to make a custom audience of everyone who visits. My main website, or my blog or That becomes a lead through this funnel or purchases this product. So in order to do that, What we’re going to Do is come back over here to the search spot right here, we’re just Gon na type type in audiences.

Okay. So when we type in audiences it’s going to pull up an audience page and we can go through and say: hey. We want to create a custom audience okay. Now the cool thing in here is, you can go through, and this is not necessarily Using the facebook pixel, but you could upload a customer file So, like let’s say, you’ve got tons of people’s emails. Phone numbers addresses whatever you can Upload that into facebook and create that custom audience which will go through it, we’ll hit that in another youtube article.

But what we’re Gon na do with the facebook pixel is create one with website traffic. Okay, so we’re going to click website, traffic And the cool thing is, is when you have the same pixel on all of your sites. You can Say: hey. I want to create an audience For all my website, visitors, anybody Who hits a page that has my pixel of salt on it. I want to go through and create that audience We can come in here and we could say We can max it out.

Even I think it’s 180 days, so we can see that it goes back to 180 days Was the last six months, so anyone who’s hit my website in the last six months. Right so we can say all website Visitors so will come through, will create this audience and you guys can See right here. It says all website visitors, it says populating. Obviously this a brand new Has account. This is a brand new Pixel. So it’s probably Going to be a little bit too small, but typically it’s going to take about a couple hours, even maybe 24 hours to go Through and fully populate right.

But that doesn’t mean you can’t go through and start craning Ads to start using this custom audience Okay. So this is one of those types of custom audiences that you can use or you go through and say, create an audience, a custom audience and Then say hey. I want to do only people who visited specific Web pages on my website right, so it could be like hey Only people that visit this blog article or people that visit this page.

Like my pricing page on my website – or You know a specific page in your funnel all right, so this is the page right here inside of clickfunnels that I went through and I put the pixel on. So if You want to say hey, I just want to create an audience with People to visit this page, we’re Just going to come over here and click on this and we’ll just grab this url right here. Okay, then We’ll come back in to the.

Where was it We’ll come back in here and so we’ll just click right here, We’ll paste the url right in there and we can say the last 30 days 60 days 90 days whatever, and this Is kind of cool, because you can really dive in deep with Your retargeting, so if you say hey, I only want to retargeting people that have seen this page in the last seven Days. You can go through and do that so like let’s say we only want to retarget people Who have recently seen one of our landing pages or our blog post right here.

Okay, So we can come in here and see, say the audience name is blog post test Demo page alright. So now we’re going to go Through create this audience, and this is everyone. Who’s visited this page right here within the last seven days. We just go through and create this audience, and this is going to go through and Create that audience that we can now use in our ads as Well. And this is a very custom audience which is great for retargeting, which, with retargeting Ads, we shall shoot a article on that and another another day.

You can get your cost per lead Down dramatically. I’m seeing about 20 to 25 percent cost per leads compared To what i’m getting with cold traffic right. So one last cool thing: I want to show You guys that we can Do now with these audiences. Now we’ve got the facebook pixel set up. We’ve created the audiences and now What we can do is go through and create what we call Look-alike audiences. So a look-alike audience is kind of exactly what we just said right there right.

It’s Someone it’s audience of people that look just like or they’re very similar. Their profiles are very similar to people of an audience that you’ve already created all right. So, what’s cool is you can say you can go through and you can create a custom audience of Everyone on your order, confirmation page so, like everyone that has purchased a certain product of yours, you can Say hey. I want to create a look-alike audience, so people that are like the people that already purchase my products – Okay and at facebook, will go out And they’ll go scan.

All the profiles of everyone that has a facebook account. They’ll say: okay: these are the people that look most like people that have already purchased your products, all right, they’re their Occupation. There may be marital status, maybe their income, maybe their search behaviors or their online purchase. Behaviors And they’ll go through and they’ll match that. So now you can go, show your Ads to people that are more matching, your Demographic right, so in order to do that, what we’re going to do is come over here to create audience and we’re just going to come down instead of custom ids we’re going to choose look-alike audience.

https://m.youtube.com/watch?v=SkYNivD8iM8

Okay! So now we choose a source and we can come through. We can say: Hey all website visitors, the one we just created or we can see, there’s a lot of the difference pages that i’ve already got on My account Associated with that. So, let’s just say – or we got the blog post test demo page, so let’s do hey. We want to create a look like audience of everyone Who is like people that have visited this blog post page.

So, let’s click on this. We can Say a location and i’ll typically start out By doing just the united states, and then we can go through and say: hey. We want them to be within, like 1 % variance of that that group, Okay or 2 % or 3 %, 4 %, 5 % and so about a 1 % Look-alike audience is going to get you an audience of about 2 million people. You can See right here. It says estimated reach up to point 1 million people all right and typically that’s all.

You really need to go through and do and start out with, and you can go through and Scale your ad campaigns dramatically, with just 1 %. Look like audiences right now: you can break it down To the future and go hey. I want a 1 % – this is 0 to 1 percent, 1 to 2 % or 2 to 3 %, Or this is hey. This is everyone in the 3 percent range. So, as you go through and change these up, You can see how These audiences grow And obviously the files of those people are not as similar to those people that became leads or that purchase your product already, But it just helps you go and find a wider.

More broad audience: Okay, another thing you can Do right here he’s coming out here to show advanced options and you can actually create multiple Audiences at the same time, so you can go through and create a 1 % 2 % and 5 % audience all at the Same time, all right now, what we’re going to do is we’re just Gon na stay with the 1 % right here. We’re Gon na come down and click create audience. So it’s going to create the audience and then, once again it’s going to Say updating audience.

It’s Gon na populate that and go through, and so we’re ready to go through and use that alright guys. So that is it. That is how You go through and set up the pixel. That’s how You go through and set the custom audiences up And then it to get back to the pixels. Like We said, all you do is go through and type in to search business. The pixels right here – okay – And you just come in here and they’re – always changing what it looks like right.

So they’re Always changing the the user interface. So if it doesn’t look exactly like This play around with it, a little bit try to find that an exact Little copy and paste code that we use, but then now that we’re Back in here, we can see the test account pixel right here we just hit Setup pixel, and then We just come back here And we’re right back to where we started right manually, install the code yourself Come down here to number 2 copy, the entire pixel code and paste on the website.

Header Click that and we go and copy it into clickfunnels leadpages arsenal, wordpress wix, wherever you Want to go through and use it right, so guys, if you guys found this article helpful, go ahead And like this article, if you guys Want something more, that you’re you’re Unsure of still on the pics of you have a question, make Sure you guys leave it down in the comment section, I will be able to make sure that I answer your questions about the facebook pixel, Especially here in 2018, because facebook is always updating the facebook Pixel And it’s use and how you can go through And use it for your business, so make sure that you go through leave a comment like this article.

If you guys Found it helpful and be sure to subscribe to the blog, where I launch a new Video. Every single day showing you how to grow Your business generate more leads And make more money all right guys. So thanks so much for reading – and I will see you guys on the blog tomorrow –

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SPYDERCO KNIFE COLLECTION – MIS NAVAJAS SPYDERCO PARA EDC

A las reviews que hago en diques spain, aclaró también que la forma de hacer las reviews aquí en i’ve, spain, está hecho, aposta, está meditado y me gusta hacerlo así porque me gusta, hacerlo, así, bueno, pues, porque, es diferente al tipo de reviews que se hacen en Otros canales y también es diferente al tipo de reviews que hago en vic. Spain me decíais es que lo lees es que lo haces menos natural bueno, sí porque.

Lo que estoy haciendo es una review en toda regla vale estoy analizando un producto y obviamente antes de hacer, el vídeo pues hay que sacar muchísima información hay que recopilar muchos datos lo paso, a un guión y luego utilizó el guión para hacer, el vídeo, al igual Que por la noche en tele tienda veis, a un tío que anuncia algo vale pues yo hago exactamente lo mismo. He querido que sea más, como una review de un producto no de algo por así decirlo que tengo yo y que uso habitualmente vale simplemente una review de producto pero en este vídeo me decidido pues bueno, pues, hacer, algo, diferente después de 12-14, vídeos de no sé Cuántos llevamos pues me apetecía hacer algo, diferente, además, spider, cosa una marca que me encanta es una marca que llevo por así decirlo coleccionando desde hace dos años más, o menos mi primera speeder, ccoo, tiene, más de dos años y bueno.

No sé chicos me apetecía y. A mí de jalis en los comentarios que os parece no obstante voy a seguir haciendo los vídeos como, los hacía hasta hoy vale. Lo más seguro así que nada aquí están mis cuatro speeder ccoo la verdad es que he ido comprando por tamaños desde la más, pequeña por, así decirlo hasta la más grande dentro de un tamaño que a mí me parecía, que era, ideal como es decir, por permitir Que éstos cuatro modelos forman parte de mi colección y que vamos a ir viendo uno, a uno ahora mismo pero antes como, no vamos con la intro [ Música, ], [, Aplausos, ], bueno, chicos, pues, ya, estamos, aquí, vamos, con el primer, modelo de spider.

Co que hoy os vengo a mostrar y es el llamado lady book que además fue el primer, modelo de spider. Con que se sumó a mi colección supongo que todos conoceréis la marca obviamente si tuviese que describir esta marca tan conocida tan importante y que tanto ha dado al mundo de la cuchillería, no sabría cómo, hacerlo, realmente, no hombre, para mí spider que es el fabricante de Cuchillos yo creo que más ha influido en el desarrollo de la industria de la cuchillería, probablemente los últimos 40 años de hecho es el responsable por así decirlo del concepto de navaja táctica tal y como, la conocemos hoy en día además ese, concepto ha sido, adaptado e Incluso copiado por muchos de sus competidores y eso es algo, a destacar porque ha sido tan importante por así decirlo hombre, porque ha incluido elementos que hasta entonces por así decirlo, no eran, conocidos e incluso, no existían como por ejemplo el agujero, a una sola mano el One hand que algunas veces: he visto que la gente se refería a él como spider hole.

No y también el clip de sujeción y de sujeción de la cacha que permite portar la cómodamente sin recurrir, a una, funda ni, nada, estos dos elementos creo que son los que más caracterizan a esta marca americana, a esta marca estadounidense llamada speeder co así que nada Vamos, a abrir están lady books, chicos vamos, a ver con lo que nos encontramos ya, os digo que fue mi primera speeder ccoo como veis, deciros, deciros, porque creo que igual.

Se me olvida y es que hay muchas copias de spider, como por ahí así que cuando compréis spider. Con chicos os diría que lo hagáis en cuchillerías fiables vale tanto en la web del colaborador del canal ya, sabéis pero si no en vuestra cuchillería preferida dejamos de comprarlas por internet que ojo chicos que hay, mucha mucha copia de spider. Co eso es muy, importante bueno como, veis, vienen, estas, cajitas, deslizables de color rojo, con el logo de spider bag y un logo, muy llamativo muy chulo, no esa especie de araña, o garrapata llamémosla como queráis y aquí tenemos, esta ley dibujo que diréis madre mía la Gente este modelo que pequeño es saque pequeñita es de hecho voy, a comparar os la columna, victorino es classic para que veáis el tamaño fijaros es poco más vamos, a acercar un poquito es poco más que un victorino es clásico pero os digo chicos que me encanta, O sea me encanta desde, el minuto uno, la metí, con mis, llaves y, no sabéis todo el el partido que le ha sacado.

A esta hoja que por otro lado está fabricada en uno de los mejores aceros al menos para mí que existen vale bueno vamos, a hacer una pequeña review, por así decirlo aunque luego veréis todas las grandes, no yo recomiendo es tan bajita que la lleves con vosotros Porque en un espacio muy reducido tenéis una navaja muy potente cosa os hablo de que como estáis viendo, esta viene con ese agujero one hand que podéis abrirla, a una sola, mano nada, más, como, estáis viendo la hoja, es una especie, como de hoja drop point por Así decirlo en este caso ésta tiene aquí un vaciado que no me gusta mucho prefiero más que sea liso pero bueno cada modelo de spider, como ya, os digo que tenéis varias versiones y podéis elegir el que más os gusta en este caso a mí me gusta.

Más que sea liso pero en este caso tiene este vaciado que por otro lado le da un toque bastante chulo como estáis viendo está fabricada en acero vg 10 luego os diré qué tipo de acero es que para mí vuelvo, a repetir que es uno de los Mejores aceros al menos de los más equilibrados bueno si es que no sea sinceramente hasta que no lleváis una ley dibujo muestra el bolsillo, no sabéis. Lo que os perdáis porque yo todas las veces que la he sacado todas las veces que he tenido que utilizar la gente se ríe dice a dónde vas con esa navaja tan pequeña tío y cuando ven que te puedes afeitar la verdad es que.

No me acuerdo. No me acuerdo cuando la utilice, vale todos, lo juro, no sé cuando, está afilada pero cuando la gente ve que tú te puedes afeitar con ella os juro que gritan ya; no dan crédito pero al o sea; a la potencia llamémosle que tiene, esta ley dibujo obviamente. No es porque sea pequeña ni la marca, sino obviamente eso se, lo da este acero que luego veremos el tipo de acero que es y qué características tiene bueno yo recomiendo muchísimo está lady book chicos por qué porque si si queréis tener una navaja potente una navaja Que nunca os va a fallar en el llavero una navaja pequeñita pero queréis tener un filo que corte lo que sea obviamente os recomiendo esta ley dibujo que desde hace como dos años me acompaña siempre, en en una de las llaves vamos con el segundo modelo que Hoy os traigo que es el llamado dragon fly 2 vale vamos por tamaños ese qué habéis visto sería el más, pequeño por así decirlo que puede ser portable y este sería el siguiente, un poquito más grande lo que pasa es que ya éste tiene algunas diferencias vale Realmente interesantes como vistas antes las cachas de la ley, dibujo eran negras y en este caso os traigo este modelo que me vuelve loco que las cachas son llamadas son green vale, como veis tienen unos toques marrones y unos, toques verdes muy chula, no pues que quereis Que os diga, otra, pasada, o sea otra, navaja, para, etc.

Voy, a ponerla al lado de la de antes para que veáis la diferencia de tamaño sería, esta y luego sería, esta no la verdad es que me gusta mucho mucho, esta por, así, decirlo sería la que, hay intermedia, entre la ley, dibujo y la del ica que Luego veréis pero bueno si queréis llevar algo intermedio os recomiendo obviamente está dragon fly 2 que vamos a abrir vamos, a detenernos otra vez en este agujero en este one hand que tanto revuelo, causó speeder co, cuando lo invento por, así decirlo, no de esta manera sabemos Que podemos abrir nuestra nuestra navaja, a una mano sin, ningún problema vemos que por la parte de atrás trae un clip ojo que no es el clip que estáis acostumbrados a ver en spider co, pero es un clip que funciona bastante bastante bien y bueno está la Bajita es muy recomendada también el acero, también todas las que hoy os voy, a enseñar son en vg 10 es un acero que es una auténtica pasada es verdad que me voy a repetir pero es una auténtica pasada y hombre ya.

Veis que la forma es diferente tiene una forma un poquito más curva que la otra, no bueno luego os iré comparando una con otra muy recomendada también es una especie como de hoja como si fuese un drop point: también vuelvo, a repetir con un agujero one hand Y luego en las más grandes pues hablaremos del tipo de bloqueo que es una especie como de back lock, aunque bueno yo podría considerarlo un poco de mi blog ya que va aquí en el medio.

No la verdad es que tiene muy buen agarre están, a bajita la otra, no la probé, siquiera, obviamente, porque bueno es para lo que es aunque aquí podríamos apoyar el pulgar y funcionar bastante bien con ella también pero, ésta, está, dragonfly pues la verdad. Es que ya es una navaja que se puede usar. Lo que podemos usarla por así decirlo, a diario quizás con la ley dibujo tendríamos que llevar un poquito más grande si queréis yo que sé cortar un bocadillo grande o cortar algo más grande pero con esta dragonfly yo creo que ya tiene unas medidas bueno bastante ideales.

Para utilizar de cdc, no también me gusta mucho el color, bueno estas navajas las tenéis en muchos colores y por tocar un poquito todos los modelos que vais a ver están fabricadas sus cachas en f rn luego os diré qué significa porque hay mucha gente que le Gusta mucho este material y hay otros que no les gusta para nada. Dicen que si es un poquito frágil que si llega a partir, no sé hasta, qué punto sea verdad la verdad, a mí.

No se me caen las navajas de la mano, pero creo que es un material muy resistente y que luego veremos un poco cómo está fabricado me encanta, es un paso más de la ley, dibujo este ya se puede considerar como parece, para llevar, está, como, una baja Grande ya, os digo que aquí podéis apoyar el pulgar y funciona muy muy muy bien en el día, a día hombre una pega que le puedo poner pues que quizás tenga la hoja en la forma de la hoja sea, un poquito agresiva quizás, no pero, bueno, estás Spider que son todas si tienen esa hoja acabada en punta un drop point: como muy como muy pronunciada y quizás sea un poquito agresiva pero bueno, a mí ya os digo que esta marca me encanta y por otro lado recordar que en todas las que vais a Ver ahora también llevan un agujero para el cordón, fiador vamos ahora, con la tercera, spider co que es el modelo que más veces.

He usado durante unos meses se convirtió en mi bolsillo era, ideal por, encima, incluso de los victorinos chicos en serio, o sea imaginaros. Lo potente que tiene que ser esta navaja o lo impresionante que tiene que ser esta navaja para yo dejar mis victorinos en casa y usar solamente esto en serio solamente esto con una clásico, con una asignatura pero, esta hoja era, mi hoja principal en el día, a Día no voy a poner la nave una victorinox de 91, milímetros para que veáis un poquito su tamaño ya, que hoy no va a haber.

Esquemas ni nada va a ser un poquito ya, os digo rollo, big spain y como veis es un poquito más grande que una de 91 milímetros por lo tanto es vamos la bolsillo era; ideal por, así, decirlo, ya, veis que de ancho bueno al ancho realmente. No se nota mucho bueno que deciros de esta maravilla pues que tiene muchas cosas, a favor para convertirse en una auténtica, pc como, por, ejemplo como, no como, habíamos, hablado el agujero, no el spyder hole o one hand, porque vos, porque se abre muy, fácil, está del Ica se abre muy muy fácil tiene, un tamaño excepcional para el día, a día como veis aquí apoyaríamos nuestro pulgar la verdad es que es muy difícil que se nos marche, trabajando, está del ica y yo, qué queréis por otro, lado vuelve, a repetir os que está Fabricada en acero vg 10 vale para mí uno de los mejores aceros que existen en este momento como estáis viendo también viene con un vaciado que no me acaba de convencer, a mí pero yo creo que es estéticamente porque por otro lado está muy bien que lleven Un vaciado ya, sabéis depende, como sea cóncavo y convexo sirven para una, determinada, cosa, pero, a mí estéticamente.

No me acaban de convencer aunque por momentos le veo que tiene como un dibujo muy bonito pero. No me acaba de convencer prefiero más que sea plano y prefiero más que sea plano porque se parecen mucho a las, alas militar ya, las paramilitar y que me gustan tanto que son navajas de 300 y pico euros de spider. Co y yo que sé no sé por eso la siguiente que me compré a esta que luego veréis ya tenía el vaciado plano otra cosa también, a favor de esta delicado de todas las que estáis viendo es el sistema de bloqueo, un sistema de bloqueo pues muy Bueno este llamado backlog, aunque ya, os dije alguna vez que para mí sería un poco 1002 porque va en mitad de lo que sería la navaja pero este sistema de bloqueo pando que funciona realmente bien es un sistema que yo creo que la gran mayoría de modelos De spider que utiliza y va realmente bien.

Lo mejor de todo como siempre digo es que este tipo de navajas podemos abrirlas, a una mano y además te rodearás también. A una mano así que eso ya es un punto muy a favor deciros también que están sus cachas todas las que habéis visto están fabricadas en efe r n que es una especie como de tipo de fibra de vidrio reforzada con nylon, vale es un material termoplástico Que fue introducido hace algunos años por la empresa, estadounidense dupont y la verdad es que es muy resistente, a la flexión ya que no flexiona nada, a la abrasión y también es considerado por muchos como prácticamente.

Lo mejor de eso es que es barato vale así todo. A mí me gusta más, el g-10 pues, no sé por, qué manía, este funciona realmente bien pero también os digo que es muy resistente yo me han dicho que aunque sea muy, resistente muy resistente llega, a partirse pero es muy resistente. Lo que pasa es que da la sensación de que es como plástico barato parece que tienes en la mano algo que es barato y además, no es tan adherente como el g-10 vale, o sea estamos hablando de que el fn es un buen material pero, no acaba De ser, un g-10 y obviamente eso se nota en el precio este es más barato, no es que se da la sensación como que que es malo.

No, no se da la sensación bueno repetir que este material es muy, dura muy, dura acero y resistente chicos toca hablaros un poquito del acero es acero vg 10 que tanto os llevo hablando a lo largo del vídeo que os. He dicho que es uno de los mejores aceros que existen al menos, para mí vale es verdad que no todos los usuarios necesitan el mismo acero, o les va bien el mismo acero pero es tvg 10 se ha convertido en uno de los acero los más conocidos Y más utilizados a día de hoy en el mundo de la cuchillería, quiero deciros que sage que estáis viendo la tvg, no viene de la palabra, gol de la palabra, oro y hace referencia obviamente, a su calidad porque es tan bueno, este acero, vg 10 bueno pues Deciros que es un acero que aguanta muy muy bien la corrosión es un acero bastante duro podríamos decirlo no y la verdad es que él lo más importante desde acero es la facilidad del afilado de chicos, si utilizáis mucho una navaja de bolsillo y se, desafina y Se de esa fila fácil si luego cuesta afilar la pues, para mí, es un hándicap, muy grande yo.

No me compraría esa navaja, con ese acero, no está pero también es un acero duro podemos considerar. Lo que creo que tenía una dureza de entre 59 y 61. Hc y la verdad es que como os digo es un acero que se le saca muy buen filo yo está realmente, no sé desde, cuándo está afilada. No lo sé pero os puedo decir que la utilizo muchísimo y que y que me encanta sinceramente me encanta este tipo de acero en estas navajas deciros también que yo la filo estas trabajarlas, a filo con el afilador de spider.

Co que hice un vídeo en su día que os intentaré dejar un enlace por ahí en el canal de vic, spain y la verdad vuelvo, a repetir que este urge 10 se afila solo, si no tienes ni idea de afilar este vg 10 se afila solo y Vuelvo, a repetir que es muy recomendable vamos ahora sí chicos con el último modelo de mi colección y es que vamos un pasito más arriba en cuanto a tamaño os estoy hablando de la speeder, cohen, dura esto ya.

Es cuidado cuidado que esto ya, es un aparato bueno ya; bueno como estáis viendo las cachas, también son en efe rm todas son exactamente, igual la única, diferencia como, habéis, visto era; un poquito, el tamaño de la hoja, quizás incluso la forma y también, el color de Las cachas éstas también son verdes y marrones, con ese, acabado greensome, no vamos a abrirla también, a una, sola, mano ya, tenemos, ojo, ojo un drop point: con vaciado plano un drop oink que ya ha cuidado asusta claro, obviamente está en la mano, pues se cogen muchísimo Mejor porque es mucho más grande porque aquí apoyas el pulgar y porque funciona realmente bien como estáis viendo todas las hojas que habéis visto viene con un acabado satinado y la verdad es que bueno, o sea voy, a poneros el tamaño de la del ica que por Así decirlo os dije que era, como la más, bolsillo era de todas pero si queréis ir un paso más allá chicos ahí tenéis la en dura que es totalmente recomendable en todo depende de nuestras necesidades veis el color, aquí nos aprecia, muy bien el color, pero sí Que cuanto más lucen estas casas, green son más se van a ver, no por otro lado deciros también que el nombre del modelo viene de la cacha por si yo sé que las bicis expuestas y, no tenéis muy bien idea de qué modelo son como, estáis viendo Delicada 4 en dura 4 vale y la verdad es que pues son una maravilla vamos, a hablar de algo que no habíamos hablado hasta ahora y es también el clip porta bolsillos vale que es un punto muy fuerte de la marca, speeder co, como veis se puede Cambiar de sitio y se puede poner en cualquiera de los agujeros en cualquiera de las cachas por eso.

Se dice que estas bajas son tanto para zurdos como para diestros valen, se pueden abrir, con el dedo pulgar de una manera, o de otra y además vuelvo, a repetir que el clip porta bolsillos es un elemento clave en esta marca en spider, co y se puede Poner o bien aquí, o bien aquí, o bien aquí, o bien aquí. No, no sé como, estáis viendo, esta se ve que es un poquito más agresiva me gustaría que me dejasen los comentarios qué tipo de vaciado, os gusta más, si el plano o no fijaros a mí particularmente veis me gusta más el plano nos es, verdad que quizás Haga la hoja, más agresiva pero, no sé a mí me encanta, es grande estará baja por el día, a día bueno pues vuelvo, a repetir los que depende quizás para llevar, a una oficina pues sí que sea demasiado grande pero, para otro, tipo de cosas; pues.

No la verdad es que sea está así que nunca. He usado no sé cómo vendrá el filo de serie, no pero bueno veis a ver si ojo que esto es el filo que traen de fábrica cuidado y obviamente en vg 10 bueno chicos pues hasta aquí el vídeo de hoy recordad que si os ha gustado cualquier Modelo de los que acabáis de ver la ley dibujo la dragonfly, la dedica online dura podéis haceros, con cualquiera de ellas en la web del colaborador del canal, cuchillería gómez de pamplona espero, no haber metido mucho la pata en este vídeo como, os había dicho era; un Vídeo diferente a lo que estábamos acostumbrados, a ver os acabo de presentar, mis 4 spider co que me parece una marca bestial me parece una marca, muy, balls y llena y vuelvo, a repetir con uno de los mejores aceros que ahora mismo existen y nada.

Más nos vemos en el próximo, vídeo chicos en knife, spain me gustaría, que me dejas en los comentarios qué os ha parecido. He metido la pata, si no os ha gustado. Si no tengo ni idea. No sé algo de verdad que muchísimas gracias nos vemos en el próximo, vídeo chao, [, Música, ],

Knives and daggers are awesome! Plain and simple, right? Let me say, I enjoy my dagger collection with a little music playing in the background. 

https://soundcloud.com/myles-brown-321811388/laminar-flow

 

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2019/2020 The Focused Planner | Erin Condren

I was sent this item to take a peek at and share with you guys if I liked it so yeah. So thank you to the Erin Condren team for sending this my way. So the particular focused planner that I have there’s two separate options. This one is $ 39. You can personalize it.

I believe that there is a charge for that. Possibly you can always do. I think it’s down here, if I remember right, but there’s oil options and there’s also like the blind imprint, which is like reverse and brass embossing kind of so anyways. I chose not to personalize all so you can choose your calendar options, they’re all 12-month options, and you can start it like July to June or like all the way to just like January to December.

If that makes sense, so I got mine for a January through December. This book size is a 5 by 8, there’s also a 7 by 9 and then the 7 by 9. The larger one is $ 44. So let me show you what the 5 by 8 looks like next to a life planner. This is my current life planner that I am still working in until July. It might be July by the time you see this, I’m not sure but yeah. So this is the size different for you guys it’s like all the way up there, and then this one has a like luxe cover where this I got.

Ta looks cover this past year and I really love it so yeah, it’s like the same. You know nice hard board basically, but it’s very like it’s like a leather like feeling on there and it comes with a black coil. I’ve actually never had a black coil before I don’t think I don’t think I’ve ever had a black coil anyways but yeah. This is the black coil. Clearly it is so much smaller than the life planner one, but that’s because there’s less pages so, let’s open her up – and I should say also it only comes with the black cover – doesn’t have any options with that.

So, let’s open her up, donc done! Oh so pretty still has the woven wonder on the other side – and this is the focused planner from Erin Condren and I’ve actually never seen one of these in person before by the way so like bear with me. I’ve readed other people’s articles, but I’ve never actually like had one in my hands before this is kind of exciting. Alright. So then we have 2019 2020 holidays, which is great because you know you can start your planner anytime, but it is still a 12 month planner and then we’ve got important dates to remember and then all the months and then some notes pages and then there’s like These little oh cool, there’s like little cutouts and then here is your month at a glance which is great and then there’s a little next month over here, which I am loving, that they did that in the new Erin Condren life planners as well.

If you’re interested in that I’ll put a link somewhere for you, so this is January, and then this reminds me of like one of my dad’s planners that he had, but it was like way smaller. It’s a teeny, tiny, but it had these little like lifti tabs. That were just like that, so that’s kind of cool anyway, so this is kind of like where you can put, I don’t know it looks like maybe like notes or something for the month, so on this side, there’s some little circles, which basically are I don’t know To me, they look like checkboxes, but it seems like it’d, be really easy to make this really whatever you want cuz, it’s kind of pretty simplified over here.

It just says, notes and then aligned page and then same over here. Oh, are these undated? What I’m confused? Oh okay, so like there’s, no, like weekly pages hold on okay. So sorry, I’ve never seen these before alright. So I guess that this, maybe it would be your weekly page but it’d be like a Monday through Friday or like whatever five days. You work like one. Two three four five and then like notes, I don’t know, but that’s cool like if you just want to keep track of your schedule this way.

I think that is a really cool idea and then, like week, one of the month week, you know week two week, three four and you know sometimes there’s five, that’s kind of cool. I like that. You kind of like make it whatever you want, which is nice, so I know a lot of people really like this for just like sitting on their desk. You know if you work like in a more corporate place, and you really don’t want like this on your desk.

I don’t care, but I don’t. I actually don’t bring my planner to work, but I do have lots of accoutrements on my desk, which is totally fine in my working environment, and I totally understand if it’s not in yours. But this would be like a really easy thing to like. Take with you to like a meeting or something like that. Oh I should also mention the focus. Planner collection also has just like notebooks as well so yeah, but that’s something that take a peek at on the erin condren website.

I do not have one of those, but it is, you know something to look at if you’re in stir stir yield but yeah, let’s get to the back and see if there’s anything else back here, because sometimes there is – and sometimes there is not so we got To go all the way to December here we go done all right, so you’ve got our pages for the week. Okay and the very end hold on says. Arriving at one goal is the starting point to another: isn’t that the truth, and then on the back? It has also the woven wonder luxe cover on the back as well, so yeah these are really kind of cool.

I know this was like a really quick little walkthrough article, but this is pretty plain: there’s not much to it, but I can totally see you know certain types of people wanting to use something like this either on their desk or maybe it’s a family calendar or Something like that and yeah this is, this is actually really kind of cool. So let me know down in the comments. Are you a focused planner person? Are you a life planner person or maybe you’re, like a deluxe monthly person? I mean I don’t know, but let me know down in the comments below so that is going to be it for me today on the erin condren focus planner.

I hope you guys enjoyed the article if you did make sure to give it a thumbs up, feel free to subscribe, and I will have an Erin Condren link down below for you guys, if your first time ordering from Erin Condren there is a special link for You, which will give you $ 10 off of your first purchase, Erin Khan, is going to send you a couple of different emails, and one of those emails will actually have a $ 10 unique coupon code.

For you, it’s a full disclosure. When you use your $ 10 off coupon and your item ships, then I get a $ 10 credit towards the website as well. There’s also another link. If you are someone, that’s ordered with Erin Condren before that’s just a link to the website, full disclosure on that one as well. It does say down there as well, but it is an affiliate link and I do get a small Commission for you guys using that link for me, sending it you there, so that really helps my blog and also Doyle’s bacon and kibble budget.

You know so anyways. Thank you guys so much for reading hope you enjoyed and I will see y’all in the next article bye guys well folks, it’s time to kick it old-school.

 

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Online Marketing

Google Ads Keyword Planner 2019

Lo primero que tenemos que tener es una cuenta en gmail en este caso como ustedes pueden ver tenemos aquí la pantalla de el navegador, google, chrome y yo ya, estoy dentro con una sesión de war, ya una sesión de gmail, dentro de google, chrome se.

Dan cuenta que aquí está mi cuenta de google y aquí arriba es esa cuenta asociada al navegador de google, chrome, bueno una vez, nosotros estamos dentro, esta es una opción si no pueden ir directamente, a google y entrar con la cuenta de gmail pues. Lo que hacemos es buscar google cuál es la dirección web, a punto google.Com bien nos aparece, esta pantalla y nos da dos opciones iniciar, sesión, o empezar ahora pulso, en empezar ahora y fíjense que yo ya tengo una cuenta de google pero voy, a crear una cuenta Nueva creamos otra cuenta para que vean cómo comienza el proceso, a ustedes cuando entren por primera vez les pasaría esto ya tendrían su gmail con una cuenta que automáticamente tiene una numeración que la ponen ellos en google arts y desaparece esto cuál es tu objetivo publicitario principal Si se dan cuenta aparece nueva campaña pero nosotros, no queremos empezar una campaña porque lo que nos va, a interesar ahora mismo de google simplemente es el planificador de palabras clave entonces pulsamos en la parte inferior en cambiar, a modelos cuando pulsamos en cambiar a modo experto.

Se carga a otra pantalla como pueden ver aparecen diferentes tipos de campaña porque hiciste googlelabs en que creamos creemos una campaña que para eso, está pero, no nos interesa pulsamos en la parte inferior que, aparece el texto, crear una cuenta sin una, campaña, esto sí. Lo tenemos que poner automáticamente a visto donde yo estoy ubicada vale pone la hora de islas canarias el país de facturación y la moneda esto le damos, a enviar, no estamos dando ningún dato, sensible y pulsamos en explorar cuenta y ya, estamos dentro ya, tengo un panel Donde podría crear cualquier campaña aquí estarían las estadísticas pero.

Lo que a mí me interesa ahora es que ustedes vean dónde está ubicado lo del planificador, bueno ustedes tienen en la parte superior en la parte de más, o menos central derecha, tres iconos el icono de buscar. Informes y herramientas ajustes pulsamos en herramientas de ajuste, con el botón izquierdo y nos aparece, lo que llamamos un menú ve un mega menú perdón con varias columnas en concreto, con 1, 2, 3, 4, 5, 6 columnas diferentes, ok, nosotros nos vamos, a centrar en la primera De izquierda, a derecha y allí ven que aparece la palabra la oración planificador de palabras clave que sería después del título, la segunda opción del menú, pulsamos ahí porque es lo que nos interesa, ahora y ya, vamos, a estar en el planificador nos da dos accesos directos.

Para consultar las palabras clave de dos formas primero descubre nuevas palabras claves y segundo, consulte el volumen de búsquedas y las televisiones bien. Lo que me interesa en este caso por primera vez sería el descubrimiento de esas, nuevas palabras clave y tenemos dos opciones empezar con palabras clave y empezar, con un sitio web yo puedo poner aquí alguna palabra clave y empezar, con una búsqueda vale y añadir, un dominio Relacionado con esa palabra pero también yo puedo empezar con un sitio web el sitio web puede, ser mío, o no bien escribimos un valor que sería una página web aquí, tenemos 180 puntos y pulsamos vamos a ver toda la web pulsamos en obtener resultados y aquí me Aparecen todas las series de palabras clave que google tiene indexada y relación, a esa página web con todas estas series de palabras, claro, por, ejemplo sense, cursos online estos, lógicos, porque son todo, palabras relacionadas con la empresa relacionada con esa página pero también están, otras, como, estas, Serie que es cursos gratuitos trabajadores un line on line cursos subvencionados online cursos gratuitos para trabajadores, cursos, trabajadores, curso online y sobre esto lo que nos interesa, también es saber, qué, cantidad de personas, buscan al día, al mes, a la semana vale en este caso al mes, Esa serie de palabras entonces fíjense que más de 10.

000 personas entre 10.000 y 100.000 buscan cursos soc entre 10.000 y 100.000 cursos cp es decir es una una combinación de palabras que la gente, usa, mucho, ok, cursos gratis, entre, 1.000 y 10.000 tiene una competitividad media eso, Significa que hay unas cuantas empresas que utilizan cursos gratis en sus anuncios de google, esta parte, no nos interesa tanto. Lo que si no me interesa es la parte de el promedio de búsquedas mensuales porque porque después todo.

Esto nos va, a servir para entender, cuáles son, las palabras, o para saber cuáles son en la serie de palabras que nosotros deberíamos de usar, a la hora de escribir, en nuestro blog por ejemplo de pensar qué palabras deberíamos de usar que se relacionan con nuestra web Y que además tienen un alto índice de búsqueda, ok, como usamos, nosotros estos fuera de lo que sería este navegador pues pulsamos en descargar ideas, para palabras y esto es lo que nos va, a preparar es un informe en 60 bien tenemos el documento, abierto y esto.

Es lo que es una hoja de cálculo si se dan cuenta es una hoja de cálculo que tiene como primera columna nos está, indicando él, la serie de palabras, clave cada línea en una serie de palabras clave y del lado derecho hay unos datos. Que nos interesan, resaltar, por ejemplo en el caso de el máximo, la cantidad máxima de búsqueda de entre, 1.000 y 10.000, el mínimo son, mil el máximo son diez, mil o como media bueno.

Pues nos interesa ver que esa palabra el curso fresa la gente, la gente, busca mucho, ok, curso, ofensa, buscamos otras que no tengan que ver con la marca, por ejemplo cursos, para trabajadores, es una serie de palabras que la gente busca mucho vale, entre, 1.000 y 10.000. Búsquedas diarias, ok, otra palabra que se busca muchos cursos gratuitos online homologado; ok y así, bueno, pues, entonces esto es lo que nos indica nos da son ideas, para después, nosotros, trabajar, por, ejemplo, el ceo, ok, bueno, pues, espero que hayan entendido, un poco cómo está trabajando.

Google arts ahora en el año, 2000

 

Categories
Online Marketing

Marketing Music Internationally

Now this article topic, pretty much came from a conversation that I was having with one of my clients. We’ve been running YouTube, ask for his music articles and, of course, I’ve been running one ad domestic, so I mean US and Canadian traffic and then one ad, that’s international, meaning countries that are outside the US and outside of Canada.

Now the question that he asked me or the problem that he kind of brought to my attention was: hey man. I see all these new fans coming in from Germany and Russia and Mexico and all of these places that I am NOT at. How does this benefit me as an artist, and is it something that we really need to be doing now? This is a question that I get from a lot of artists, mostly those who are not informed enough to realize the benefits of targeting your music to countries that are not u.

S. Or Canadian based. So I want to get into some of those things pretty much give you something to think about on international traffic versus domestic traffic, if you’re one of those artists that feels that way. Hopefully, you come out as article with a change perception and you start to push your music to people who are not just where you are, but before we’re getting out of that coming. Follow me on Instagram.

I make sure to put my hat name on the screen. Come talk to me. Come engagement. You can give me some article ideas, all of that good stuff. Now, with that being said, let’s get right into it now, keep in mind, as I go through this article, that when I say domestic traffic, I’m talking about traffic in the US and Canada, I tend to just lump those two together and when I say international traffic, I’m talking about traffic from countries that are outside the US and Canada.

So if you’re, an artist who does not live in the US, then unfortunately, this entire article may not apply to you same concepts of the plot. I would still recommend that you read it just in case. You live in another country to kind of fit some of these things as I’m talking about, but I am talking about US and Canadian traffic. When I say domestic and like I said everything else might say international, so the first reasoning that you as the artist should be looking at targeting yourself to international, is that it is exponentially cheaper and the reason I say this is because the US and Canada are Such hot beds for advertisements not just for music artists, but also from major corporations and businesses who are trying to sell products, and they are also using Facebook Ads, they are also using YouTube ads.

They are also using some of the similar things that you are using to put your music out there and if you know anything about marketing in general, you know that the more people that are in a space, the harder it is to occupy their space and the More expensive, it is to not only get into their space but to also push us up to the top of that space, and if I had to put this into something more practical, let’s look at like a YouTube ad, for example.

Right now, I can run as two countries that aren’t us-based and get on average about a half a penny. Two, a penny per view cost on a YouTube, if I’m not targeting, if I’m talking solely international countries, now that same ad running to the US and running to Canada, if it’s optimized right, we do on average, two to four cents of view, a sin of view. If it’s really good, but on average, two to four cents of view and that doesn’t sound like a lot but as you scale up, that literally becomes the difference between hundreds of dollars, thousands of dollars, tens of thousands of dollars and then hundreds of thousands of dollars.

Just that little fraction alone. So I say this to say if you’re an artist with a small budget and you’re in the phase of your career, where you’re more so data gathering right, you’re, trying to just see who likes it and collect as much data on the people that do like it. So you can make better decisions, then it doesn’t always make sense to go with domestic traffic, because you’re going to get less data at a more expensive cost and it’s going to have less of an impact than if you have ran into somewhere.

That was not the US or Canada base now keep in mind, as I go through this article that when I say domestic traffic, I’m talking about traffic in the US and Canada, I tend to just lump those two together and when I say international traffic, I’m talking About traffic from countries that are outside the US and Canada, so if you an artist who does not live in the US, then unfortunately, this entire article may not apply to you same concepts that apply.

I would still recommend you read it just in case you live in another to kind of fit some of these things I’m talking about, but I am talking about US and Canadian traffic. When I say domestic and, like I said everything else might say international. So the first reasoning that you as the artist should be looking at targeting yourself to international countries, is that it is exponentially cheaper and the reason I say this is because the US and Canada are such hot beds for advertisements not just for music artists, but also From major corporations and businesses who are trying to sell products – and they are also using Facebook Ads – they are also using YouTube ads.

That you’re also using some of the similar things that you are using to put your music out there. And if you know anything about marketing in general, you know that the more people that are in a space, the harder it is to occupy their space and the more expensive it is to not only get into that space, but to also push us up to the Top of that space and try to put this into something more practical, let’s look at like a YouTube ad, for example.

Right now I can run as two countries that aren’t us-based and get on average about a half a penny. Two, a penny per view cost on a YouTube ad, if I’m not targeting, if I’m targeting solely international countries, now that same ad running to the US and running to Canada, if it’s optimized right, we do on average, two to four cents of view. A cent of view, if it’s really good but on average, two to four cents of view and that doesn’t sound like a lot.

But as you scale up, that literally becomes the difference between hundreds of dollars. Thousands of dollars tens of thousands of dollars and then hundreds of thousands of dollars just that little fraction alone. So I say this to say if you’re an artist with a small budget and you’re in the phase of your career, where you’re more so data gathering right, you’re, trying to just see who likes it and collect as much data on the people that do like it.

So you can make better decisions, then it doesn’t always make sense to go with domestic traffic, because you’re going to get less data at a more expensive cost and it’s going to have less of an impact than if you have ran into somewhere. That was not the US or Canada base now. The second reason that I would say go out: the International traffic is one that I can’t like definitively prove like. I don’t have too much hard hard data to say like this is for sure, but I’ve seen it enough through the things I’ve done to like be able to run with it, and that is that, for the most part, seems like international fans tend to engage with The content and the music a lot more frequently now this may be because they’re not here they feel like.

Oh, this artist is in another country. I don’t really get to see them or you know they may never come here. So let me show them how much I love them so, hopefully, one day they will consider coming to this country on their tours. I try to make their way out here. I see all the time like my ass, that get ran to international countries. For the most part, on average tends to get higher engagements than the ads that I run to the US now.

I think a lot is also has to do with the music culture of the u.S. Like know, keep the 100, where our music snobs here we’re pretty particular with who we give our engagement in our comments and that likes to, especially on the music front right, like You’re, not just handing out, subscribes and likes to just any artist right like you have to really really love the artist where, on the other hand, when you hit some of these countries that are not you know, kind of so so over confident in their engagement ability.

As we are, they tend to just throw around likes and comments and be very opening underneath the content and let you know what they think I’ve seen a lot like, I said: there’s, no. I don’t have any like hard data or special reports to show you. It’s just something: I’ve noticed from the campaigns, I’ve run us-based and international base, and it’s even to the point where I tend to expect a higher conversion rate from my international ass on average.

Like I said on average, then from our US and Canadian based ass, it’s just like I said I can’t explain it, but I see it and it does happen now. The third reason that I think that you should talk in international traffic is that, at the end of the day, these are real people who spend real money. Going back to the story of the client that I was working on with the YouTube ass, who know made me think of this article.

That was one of the points he made. He was like Cory. If I have a fan in Mexico, how can I make money from that fan? If I can’t get to him, I’m like man, you got mercs right, you have a story, he or she can still buy a t-shirt and get it shipped to them, and you can still make money from that person now what I’ve noticed a lot from, like, I Said clients who are a US base that get into the whole thing of running after these different countries? It seems like they always look at it from a standpoint as if these people aren’t real, like they look at the numbers in there soon there, oh just because a hundred people from Mexico coming it, it must be fake, as if Mexico does not have a thriving Economic system, just like we have here in the US, it’s crazy above my mind, so when you’re looking at this data when you’re looking at these fans from these other countries, like I said at the end of the day, they have the same amount of buying power.

They have the same amount of you know: potential clout on the internet. They have the same amount of potential to spread your music as any fan that is sitting around you and, like I said, going back to point two about how much harder it seems like your international fans go for you. I would even argue that their buying power and their online cloud power is a little bit stronger than a US base. You know I can think of several artists who went out and they built themselves up in international markets thanks to the work that their teams put into building on these markets.

They took that money because, like I said just it’s all green at the end of the day, they took that money brought it back to the US and then used it to build themselves up domestically. I can think of, like I said, a lot of artists from 6-9 to earth gain to gid to baby rose lots of artists and their teams are taking that approach going international first, making some bread then coming back here and spending all of that money.

They’re going to have to spend some pop themselves off domestically now there are countries that you should stay away from in certain situations. For instance, if you’re running a Facebook ad, you want to stay away from India and Indonesia and Brazil, and even some African countries, because those places are notorious for having clique farms, which is a whole separate article in itself. Just know you don’t want to target those places with YouTube.

It’s a little bit different um. There are places that you may want to stay away from, not necessarily because they’re doing like sketchy themes, but because you have to consider the buying power of the people that you’re targeting meaning, if you’re, targeting something like a third world country. Then, yes, you may get a lot of cheap views per you know whatever your cost is, but then you have to consider the quality of the people that you’re targeting are these people, people that are going to buy your music stream? Your music buy a hoodie buy tickets to your show, you have to think about all this stuff when targeting international countries.

Now, luckily, for you guys, I have a list of good introduce it to target and you can check it out in the link below for a dollar ninety-nine. Actually, now I’m just playing, I got you, I’m going to read the list off to you now these countries are high-quality countries, because they’re pretty much countries that are like the top music consumers out of every other country, so United Kingdom, Australia, New Zealand, Ireland, Norway, Sweden, Switzerland, Austria, Germany, Japan, France, Belgium, Netherlands, Italy, Brazil, South Korea and Canada, but kind of that goes back to domestic, don’t say: I’ve never done anything for you, so those are high-quality countries that you can target with your Facebook ads, which are YouTube ads and just in Your overall marketing strategy – you can go into it, knowing that you’re safely, targeting the space that, if you actually build up a substantial fan base there, you can actually do something with it.

You start to make a viable career out of everything. Now I would love to hear what you guys think in the comment section below have you ran certain ads or promotions to international countries? How did it work out for you? How has it worked out for you against 2007 promotions to here in the US or in Canada, like I said, drop that in the comment section below? Let everybody see what’s up, let them know I’m not shipping here right, like I’m, not I’m not losing my mind when I think this stuff outside of that, if you feel like you learned anything today, please like and share this article hit those post notifications as well As I wouldn’t want you guys to miss anything once again, my name is Corey and I see y’all next time.

My favorite musician as of right now.

https://soundcloud.com/myles-brown-321811388/laminar-flow

 

Categories
Online Marketing

Digital Marketing Basics: Before and After Grid

After you’re done with this article, you’re going to be able to really honing your copy you’re going to be able to create offers that are going to convert and you’re going to be able to jump into the mind of your clients and your prospective clients. This is so helpful when you’re doing research and you’re trying to figure out what kind of blockers and what kind of content should I be putting out there for my brand or for my business.

So if you’re doing any kind of digital marketing, this is going to be extremely helpful. Hey everybody how’s it going. My name is Brandon Brashear. I make daily digital marketing articles here. So if you’re trying to grow your brand or your business with digital marketing, then this is a great blog for you. You should totally consider subscribing hit the thumbs up button. If you liked the article and comment below with any questions or comments that you have alright.

So let’s talk about the before and after good, some people call it the before and after good some people call it the heaven and hell grid right. It’s really depends on where you’re learning this from, but it’s actually a pretty common concept in marketing, but it’s extremely important, especially if you’re trying to grow a product or service or develop an offer when you’re doing marketing. You really want to get inside the head of the prospect.

The reason why you want to do this is because, when you’re doing marketing, people don’t buy things typically for the utility of the thing right. The old example is people don’t buy it grills because they want drills, they buy eight drills because they want holes, that’s actually not true. Either people don’t buy drills because they want holes. They want holes because they need to run a wire through it or a pipe through it or you know, there’s more to it than just here’s: a cool drill, he’ll, here’s the features, here’s the price right, we’re trying to figure out exactly what the clients and customers Are looking for so it’s important to consider first, what is there before state? What does it look like? How can you communicate with these people so that they’ll say yeah? That’s me: that’s how I feel, and typically, if you have a service or product, it’s going to do more than just the face value of that product or service, and if you want it to be more valuable than just like a commodity.

For example, it’s important to consider and really consider that you have to really relate to your clients and customers on an emotional level if you can get into their most primal fears. Their most primal worries their most primal motivations that they have you’re going to be a lot more successful. People typically do things because they want to gain something they do things, because it justifies their emotional decision with logic.

People do things because fear is a motivator and in general, if you can tap into these base motivations you’re going to be so much more effective. So let’s go through an example. So, typically, what I like to do is the the before grid. I like to know what they’re thinking, what they’re feeling, what they’re wondering: what are their worries? What are their needs, what are their wants and really talk about? What is it and what is the state that these people are in? So let me give you an example: let’s say you’re doing a your realtor in you’re selling, a house.

If you have somebody who’s selling their house, you could think well. All they want to do is sell their house. They are need to sell their house right. There. Could be a million reasons why these people need to sell their house and one thing that you should totally do before this is fill out your client, avatar and customer avatar, so that you know who you’re creating this before and after good. For that is step number one.

This is step number two, so that article up there in the left hand corner on the card. You can click that and there’s a client, avatar worksheet in the description of that article as well. But let’s talk about this, though their before and after good, so you have your very specific customer, avatar right and so even within selling houses. You have different kinds of house seller. If you have equity sellers, you have people that are selling because they’re retiring, you have people that are selling, because they need more room.

You have people that are selling, because they can’t make the payments. You have people that are selling because they’re upside down on their mortgages, they’re doing a short sale right. All of those people have different before-and-after grids and likely your clients and customers aren’t also in different areas depending on what’s important of them to them right. So, let’s target somebody who is an equity seller, for example, they’re retiring and they’re, downsizing right.

What is their before and after good look like so before they’re worried about getting the most money for their house. They probably have time they’ve been sitting on the house for a long time. They’ve paid it off. Now they have equity, they feel like they’re, proud of their accomplishments. They feel like they deserve to get the most for the money they feel like. Their house is extremely valuable, extremely special.

They have a serious emotional bonds to it right and so, when you’re designing content around that, if you talk to them about how special their house is how they build memories, they’re right, the house has so much more value to that person. Then it does somebody who just is doing like a corporate rental right or you know somebody who’s like, oh and I bought this house a year ago and I’m flipping it right, very different positions, and so, when you’re, creating marketing and you’re explaining to them.

You know, especially if you like, let’s see, had a reverse mortgage business, where you’re trying to get people that have equity to do reverse mortgages right. If you talk to them about how they have built the legacy in this house – and you know they’re their state that they’re in they feel connected to it, they don’t want to move out of it. They want to maintain their lifestyle right. You you’re talking about the emotions that they’re feeling and really you’re connecting with them on a very emotional level.

They feel like you’re, going to know them you’re going to get to know them, so the ad is going to be a lot more effective, and so then you have the after grit. So let’s say that you, you understand and you’re empathizing with where they’re at at their current stage and then in the after grid. It’s where they’re going to be when they’re ending up with you they’ll be so relieved that you know this. Wasn’t that hard to do! They’ll be so relieved that they got the most for it.

They’ll be so relieved that they found somebody who is going to build a family in this house. Just like you did in the house is going to be used for good right. All of those different things. You’re so much more deeper than hey. I sell houses, a 2 % Commission, yes or no and you’re so much more effective. When you can be the bridge between that before state and that after state, a good general copywriting rule is the feel felt found right.

You can tell a story about a client who has gone through a similar situation through his story and especially if you can use article testimonials and things you can talk about what they were feeling. So what did you feel when you first got started? Well, you know I’ve lived here for 30 years and I really felt like I didn’t want to give up all the memories and things, but it was getting expensive and I knew that you know my kids.

I didn’t want them to have to support me and right. So you’re going through that feeling, so what did they feel and then how they felt when the thing was happening? But you know I found someone so realty service and immediately they got that understood that you know this isn’t just a house. This is my legacy, and so what we found was, and then the solution and then the after. How did they feel afterwards and being that bridge and that gap really helps you to get no more emotion, convey more emotion and get people to to get to the end result.

Really, that’s what people are looking for, they’re, not looking for you know. Sometimes people are there. There are different demographics right where people are just looking for the cheapest commodity and if you’re, a commodity provider you’re, probably able to find those people just because you’re competing only on price. But if you’re, like other businesses, that don’t want to just be a price competitor, that you want, offer a premium service you’re going to have to bridge that gap, you’re enough to find the hot-button issues that are going to make.

You different make you better and really help you to not be just another commodity. That’s only going to be based around pricing right, there’s service. There’s caring, there’s commitment, there’s the ongoing um. You know everything it’s it really all comes down to this, and if you can nail this as far as what is the before state, is this something that you’re feeling is this something that you’re doing and then what’s the after state? If you can convey that in article in text in an image your ads are going to be so much more effective, I would love to know that what do you think what are some of your favorite copywriting formulas for this? If you have any questions, any comments need help with anything comment below as always, and please, if you enjoyed the article, be sure to subscribe I’ll, see on the next article have a good one.

 

Categories
Online Marketing

How We Designed Chrome – Designer vs. Developer #20

What you want? It’s always they want more and more, but they never use those things, and it’s really hard and quite brave thinks they know we’re going to script stuff away. There was internal talk about how chrome is built, and I think back to that time, where Internet Explorer was the dominant browser, Firefox was just was fighting and like the developer, tools were becoming quite prevalent and Safari was was, was just released.

I believe and Google designs to build a browser. So how do you start in that environment? Where there’s so much competition chrome was released in 2008 yeah, but actually we started on it in 2006, oh wow and the team at Google that started on Chrome was actually we were all working on Firefox. When I first joined Google, the beginning of 2005. The idea was to work on making the web better. One way to do that is work on making browsers better.

So we started out as a team working on making Firefox better a year and a half into it. We made the switch to actually building our own browser, and that was a big, big, complicated decision right, because you know we had already. We had been going down a certain path right. So looking back, I think or a number of factors right. First off we thought we could do a really good job, so that had to be true yeah, but also you know there were a lot of things about browsers in those days that I think created, frustrating user experience.

Yeah you got to go about going back 2006. You know applications like Gmail, yeah Maps and YouTube, and so on. These things were becoming popular and other folks were building complicated web applications like this and your typical browser. In that day, if you were to leave Gmail running overnight, you come back the next day and your browser to feel pretty sluggish and bogged down because of just the weight of these applications and so way back then we we had the idea.

That would be really nice to split up the browser into multiple processes. Right operating systems had gone through a revolution from the days of windows, 3.11 to Windows, NT and so on. Yeah we’re pre-emptive multitasking was the thing OS 9 to OS 10. Could we use pre-emptive multitasking? Could we take advantage of actually multiple processes on these systems for web browsing and seemed pretty pretty pretty like, actually seem possible? If you are thinking about a browser from scratch? Yeah I mean in terms of like the UX of again is like going back to the beginning of like browsers or the browser’s of that time.

It reminds me a bit like search before Google’s like search was basically portal sites and the search input field was like almost the most least important thing, but then Google came along. It’s like Nana, that’s the wrong user experience with when chrome came about. It was quite radically different because I know remember this phrase is a Content, not crime, yeah um, so just making that kind of UX decision of like you know, because it was all toolbars and remember when you install anything everything.

It’s all fact you back, then, is very common to find a user with internet explorer and they had installed multiple toolbars. So it’s not just one tool: Bartlett, multiple tours and there’s it’s great absurd. Screenshots of people was, you know those browsers had like five toolbars and it’s not a lot of room for the content right. So one of the things with Chrome’s content now chrome idea was to really remember that the whole point is people want to engage with the web application of the website.

The web content and the browser site try to get out of the way just facilitate helping. You use the web, and so even when we designed the extension system, we resisted the idea of having a first-class way or proper way to do toolbars or sidebars. We really didn’t want extensions over you really. You know using up screen space when that screen space to users really want that for the content. So we designed things, like extension buttons.

That would be the primary access point tried to guide things in a way that would um preserve that notion and even the UI of chrome itself. We tried to keep it very minimalistic. We you know we spent a lot of time in the early days. Thinking, if we’re going to introduce another browser, it’s got to be so awesome right, it’s got it and what does that mean? It’s got to have like the most amazing features.

It’s got it like have a whole new take on browsers. It’s got to be radically different. Ui, surely that would be the reason why we’re doing this right yeah, but in and we tried many different things: putting tabs on the side. You know fancy user gesture kinds of things, Mouse gesture types of things I mean none of that really felt right, and we can do that process. We came to realize what what actually we were doing and what really would set chrome apart is that as a browser, just works better yeah like creating software.

That’s not frustrating is actually hard to do yeah, and I think users appreciate it and so started to think about it, and what does that really mean for us? It was like all products should be pretty simple right should try to try to come up with elegant UI choices. Keep it simple: it should be performant but, like I said, browsers, browsers, have a history of being janky and not well-behaved, and and and you, the user has an expectation when they click on something, especially when it’s the chrome of the UI and when it’s the the Browser UI, they click on it.

They say close this tab. It should close right away yeah, you know par for the course. Those days was. You click close that click to close that tab, and you see you might see a beach ball on Mac, os10, yeah or nothing happens on Windows. You start to see the application not responsive problem right, but in chrome, because we went with this multi-process architecture. We were able to guarantee that if you click close on the tab, it’s gone yeah and those are examples of like responsive UI that you know.

Sometimes, when we talk about performance speed, we mean like how did welded perform on a benchmark, but a lot of times. It comes down to like was experience, smooth, responsive to the user input. Did it actually do what the user wanted it when the user wanted it, that kind of thing, so, simplicity, speed. We also put a big focus on security and stability, so we had these four s’s yeah, and that was the thing that we just repeated to ourselves: if you’re not sure what to work on work on one of those things.

Yes, work on making a simpler design work on making a more performant work on making it. You know more secure so and really with security we mean making it so users feel safe on the web. I feel in control of their privacy. They understand what’s going on, but also that it’s the system is protecting you from malware and so on and again our multi-process architecture not only helped us make something more performant, but also something more secure, a browser more secure and, finally, it helped a lot with stability.

We knew that starting from scratch, with a browser that might actually be the biggest concern, is it going to just crash? Is how do you? How do you exercise enough of the browser in your testing to know that you’ve got it right? We based the browser on not on Firefox, and we based it on WebKit, which is what, at those days that was Safari 2.0 Safari, 3 had just come out and WebKit Safari was known to not necessarily be the most compatible with the web right.

Modern web standards, driven by Firefox, were just becoming a thing. Internet Explorer has had a lot of quirks about it. Internet Explorer 6.0. A lot of quirks, especially thinking about like flowed yeah, that with the flow, though we had a box model. All these things were very impactful to like how web pages were built. If a developer was testing a lot with Internet Explorer, there would be the quirks that they would code to if they were testing.

A lot was Firefox we’d, see that and the Safari it was like. Well, probably, they weren’t testing with Safari, and so it was a big challenge in a big fear. When we launched Chrome, is it going to just crash all the time yeah? How are we going to? How are we going to manage that? So we put a lot of effort and in fact that same issue in forms like our choice of the user agent string. If anybody’s seen the user agent string of Chrome, it’s kind of hilarious because it mentions ever every browser ever since chrome came along.

And that was part of navigating this whole like does it work conundrum we always taught in software development and UX, add more features, because more features means more value, so I mean: was there ever pushback or was there like a fair, maybe we’re taking away too much From the browsing UI, we certainly ugly launched, and it originally chrome, without an extension support, and even the bookmark manager when was was, was revised quite a bit.

I’m going to post the initial beta things like this, so we we intentionally went with a very minimal approach, but we also really encouraged the team to try a lot of things with the idea that, knowing going into it that we would probably throw away things that Aren’t good yeah, that was the I don’t know the mantra if you will like. Let’s just try a lot of stuff and if it doesn’t work it’s okay, we just throw died, it’s not the end of the world.

We don’t have to ship everything we dry. I think that was really liberating and really helpful, because there were a lot of folks on the team who had different had had interesting ideas and and it’s empowering for people to try stuff. But it’s also, you know appropriate that we, we don’t just say because we built it, we should ship it looking back. What would you say were the best decisions you made and also for two part.

What would you regret in terms of like oh yeah, things that you did, that you’d wish you hadn’t? I mean you can also I’m an engineer. I was definitely an engineer at those days and I feel really good about some of the decisions we made. As an engineer from an engineering focus, you know we really put a lot of. We talked a lot about how important was that we were building a product, not building a platform.

I mean ultimately is a product that carries the web platform, but what I mean by not building a platform is that sometimes there’s a temptation as engineers to go off and build framework and and tools for creating the product that you’re actually there to create you. And we really resisted that a lot tried to make sure that we focused all as much of our energy on like actually building a browser which was very helpful to make sure that that that’s what we did so, for example, we said first we’re just building a Windows browser – and that meant, let’s just use win32 straightaway, all the Microsoft API is not looking for any cross-platform toolkit framework to build our UI.

Yes, one day we’ll bring this to Mac one day, we’ll bring it to Linux. You know, and so on, but like for now we’re just building a Windows application and when we went to finally build a Mac product a product for us 10, we told some of the engineers at Google. We said hey, you want to come work with us. We’d love for you to build the best browser for OS 10, and we want you to approach it. The same way that we approached building for Windows, which is all the UI, should be cocoa.

It should all be native, and we want you to have the freedom and flexibility to both embrace the native operating system primitives, but also move quickly as those primitives change, as the iOS evolves. So, let’s build a Mac focused product again with this idea that it’s we’re building product on a platform for building browsers, but what ends up happening as you do this and we did the same thing with Linux.

What ends up happening as you do this? Is you know we start to realize. We were coding same thing three times, yeah right and later on. Things like Android came along and iOS and Chrome OS, and so our world got a lot more complicated and what we ended up doing is, or is this arc from the singular I’m building a product to I’m starting to build platform things that helped me build that Product across and different platforms, yeah and that came afterwards – and I think that was actually somewhat healthy in a bit it.

To a certain extent. I kind of have some regrets that we built Chrome so much as a monolithic product. So while there is some code structure, that’s healthy and good, and – and there is somewhat of a layer cake, if you will there are – there – are some cuts that some some extra layers in the cake that should have been there. And now we have a lot of complexity because we didn’t make some of those cuts earlier.

We didn’t modularize necessarily as much as we should have. But again I think that came from that that focus some were just building this product and he does. I don’t need to be extra. We don’t need all that extra modular modularity, and now we find ourselves wishing he had a maybe done a little more, a little more forethought on that. What would you say, the decisions that were made that were actually really good to the success of a break, yeah yeah, so design examples in engineering examples.

There was this one one concept that was came up very early, which was – and we wrestled with this a bit. So the content area of a tab right, we started with the idea that there are some. We will actually have some browser UI that lives in the tab. So, for example, when you open a new tab, page there’s there’s some content shown to you, suggestions about things. You might want to do yeah. We started out building that natively and we started to find ourselves discovering an uncanny valley, because development users have this expectation that things inside the tab behave like web pages.

But building that not using web technologies meant that some things were subtly not right: yeah selection, behavior, wasn’t there context menus? Not there and the same. You know just things were subtly different, and so we scrapped that and we built the new tab page using web technology, and now it fit better everything we didn’t have all those little niggling little bugs you just felt natural. It felt natural it fit with the product.

On the flip side, we had some dialogues and some of those dialogues, mostly they were built natively, but a few of them were built using web and they never felt quite right, and so then we came to this. Discover that, like, let’s be opinionated about this, if it’s a dialog, it’s done natively and if it’s in the content area, it’s done with the tab, and then we avoid this sort of uncanny valley situation.

When chrome came out, there was a designing for best viewed in Internet Explorer, 6 yeah, and it’s interesting. You say like at the time. Webkit was not the priority of web developers. Now, we’ve shifted 10 years later, we’re seen best viewed in chrome or best viewed in WebKit browsers. So there’s this constant fear that we’re possibly entering back to the past, where, if, if, if development stops, then users and like the web technology becomes like a stagnant, oh yeah, that’s a great question.

I think that oh there’s a couple different things that happen with ie6 right, so, first off Microsoft stopped evolving the guys and we’re not stopping evolving api’s. We our mission, is to make the web better, and so it continued invest in that and the way we invest in that is, it’s very important to work with the standards community, the other browser vendors in particular and web developers, so that we get it right.

One of the dangers of shipping an API, if you’re the only one, only browser shipping it is that you might come to find that there’s a better way to do that. Api, yeah, a better design and then the end result is we’ll be tempted to ship. The new design as well the better design, but we won’t we’ll – have trouble leaving behind the old design so now we’ll ship, two ways to do something yeah or in the worst case three ways to do something.

If you look at CSS gradients, you will see. There’s multiple ways: yeah – and this comes from this – this this phenomenon. Where browser ships it early, then they learn that oh gee. I wish I’d done it differently and then they ship it that way too, and then oh yeah. I wish they would do it differently and they ship it that. Finally – and so you end up with a multitude of ways to do things in the web platform, gets really complicated and we don’t want the bad develop web developer to be thrashed by all of that.

Right, we want to keep it simple and make sure the api’s work well, so we want to do our do a good job, and that means spending time with other browser, vendors spending, time with web developers, learning understanding all the use cases and being very deliberate in The standards process, but we should still be able to ship something. Finally, and sometimes we do have to take some calculated risk yeah right.

Sometimes we are the first browser to ship an API, but we hope to do that in a way that stands the test of time, you’re looking for pain, points and you’re, trying to understand the why it is that people have these problems so that you understand their Mental model and you avoidable, designing in that way again.

 

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Online Marketing

Time Saving Social Media Tips for Your Business

So hey I’m Sam, and this is Emma. So I’m constantly knowing social media’s important and you need to be on it. Or your thought is I have to like. I have to comment. I have to constantly post Actually Emma. I know you’re the social media Queen here. So what is some of your Tips on saving time on social media, First and foremost start a social media content calendar.

This is a great way to help you plan ahead, also to help you get Creative with your posts, because it is all about quality, not quantity, So to improve the quality. If it you want to plan ahead, To get those holidays in there with some cool posts, Also think about it. This way you got Instagram Facebook Twitter. How often do you post I get that asked all the time And the worst thing you want to happen.

Is you wake up it’s Thursday and you Haven’t posted anything since last Thursday, So with Instagram, post At least once a week, But I recommend a couple times a week – Also take advantage of those Instagram stories’cause, that’s really to me easier to fit in because it’s more Raw unpolished content, So it’s a really great Way to some like behind the scenes, I know we’ve done it here on set And then for Facebook again post a couple of times a week And think about what photos, you can add, Show photos of your team Showcase.

Your expertise share something that’s entertaining and of value, Educate me and then Twitter. Now Twitter. You can get A little more frequent to stay on top of that newsfeed, So you can be posting every day Once a day, maybe twice a day and keep it short and sweet. Like me, And informative, I wasn’t going to say it And you might be thinking I’m a seasonal business, so I’m going to like take some time off with that social media calendar Eh wrong, Let’s say: you’re a hotel.

It’s the off season show me a picture of the beach Wish. You were here, Happy get excited about it. Take this and put it top of mind for your customers, your guests, so they don’t forget about you throughout the year Wow Emma! That’s all great and it’s Valuable information, However, I’m only one person And it feels like it’s a lot to do. Do you have any kind of Tips on how to kind of go about all that.

Yeah totally So I will bring up, Go Daddy, Social. We are a do it for you service, we’re on that team And we’ll take this Completely off your plate, After all, it’s a full time job So we’ll give you the Writers to handle all this, If you want to handle this on your own Rad, there’s hootsuite TweetDeck, those are scheduling apps, So that can help you to plan ahead and get that content. You know think about it ahead of time, Ready and it’ll post on your behalf.

In the future, I also recommend to Keep in mind, especially on social media, that you don’t always have to create original content, Which does take more time. You can also share content from relevant folks in your industry. So let’s say you have a restaurant and you read this great tweet from Bon Appetit. Oh, my gosh click retweet. There’s your content for the day and it’s super relevant to your audience.

Maybe some cool recipes and cooking tips, Or maybe you are a landscape artist and you read something about on homes and gardens or better homes, And you get excited about it. You’re like this is something My audience will love Again: repost retweet And don’t forget user generated content. Your customers are already big fans of what you do. They might be taking photos of your food, your products capturing their experience.

With your services Pay attention to that when you’re mentioned and repurpose that Share it, retweet and That’s going to save you time, Just like the scheduling apps that I mentioned prior So I’m sensing a theme here that I don’t have to come up everything myself Exactly and that’s. What’s so cool about these Social media blogs They are very social and that, yes, it’s not always about You and it shouldn’t be Just dishing out your content, your expertise, sell, sell, sell.

You want to drive some Conversation and engagement with the help of your friends on social, Like other businesses in your industry, So I know one of my bad habits in the past is really just always being on social media. So do you have any kind? Of tips to kind of help with that Yes, you can definitely just set aside some time a window where you take that time to really focus on your social media content And also go and check out what other people are posting.

So you can get new followers. You can get eyes on your brand by just following, like minded people, And in addition to that, I’m a big fan of setting alerts and reminders. Oh yeah, I love to do whatever I can to declutter up here and take off my brain One less thing to think about. I am all for it. I live by my calendar, so I get that Yeah same You should see it mine’s color coded It’s ridiculous.

Oh mine’s bland So have an alert, Have a reminder and then, when that alert goes off this is your time to hone in and see you know who’s commenting on your post. Did you get any reviews And if you did take the Time to respond to those Read them and respond: In a personal manner, And any mentions that you have, Which I just talked about, User generated content: this is another great time to Check in setting that alert, like hey Sam, remember, see if Your customers are posting about you and, if so, acknowledge that, because this is clearly a Testimonial to your business, if they’re out there mentioning you Or taking photos of your services, your products Take advantage of it set an alert: Your users, your clients, your customers, they’re the best marketers for your business.

Another thing that I recommend for a good time saver is write out the copy before you post, So your caption. I see this all the time. With my influencer friends, They got that great shot, they’re ready to post that awesome photo on Instagram and then they’re Just hanging out stumped for words like Em Em Em. What do I say? I’m, like I don’t know, you’re putting me on the spot. So it’s something to Think and put time aside to put these captions, Maybe in a word doc, I often use my iPhone notes.

I see my influencer friends do the same So that way, they’re not rushed to come up with a witty creative caption. They have like this caption bank. If you will So you’re saying pretty much, you don’t have to do. Everything in the moment, You know you can plan it out Yeah and that actually brings up a good point. We’re talking a lot about captions and having a caption bank if you will, But also have a photo Bank, so if you come across some compelling photos that you think you might use one day to represent your brand or Your team or your business store those in a place where You can easily access them And just put them out there.

It’s going to save you so much time versus that day, you’re coming in to the kitchen, You haven’t posted on Instagram in a week and you’re like already rushing to get the orders out, Be like oh team, get Together, we’re going to do a behind the scenes photo, It’s like no. This is our busiest time of the day. People need to be served. Customer service is still important, So get a photo bank it’ll save you time in the end, All right, that’s a wrap comment below with your Favorite time-saving tip And make sure that you, like this article, subscribe to our blog and ring that bell to make sure you’re notified when our brand new content comes out.

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