This is Vanessa, T Brule. I wanted to give you another search engine tool, another tool that you could look at to help you with keywords when you’re searching for search engine optimization when you you want to put your content out there and make sure you’re using keywords that people are actually looking For you might have some great ideas, some great phrases, titles and things like that, but nobody is looking for it and that’s what search engine optimization is all about again.
Thank you for coming to my blog affiliate marketing mastery or you can learn to earn a passive income and again this is a tool that you definitely want to use, whether it’s this product or a different one and I’ll go over a few other ones. As I start creating some more articles this one here, it is pricey if you go to pay for it, it’s anywhere from like 149 a month to $ 5.99. But the neat thing is: if you’re, just starting out, you can use it for free and you actually get ten queries a month for free which isn’t too bad.
Because when you’re new you’re looking up certain keywords – and you really want to analyze them and see what they’ll do I’m going to show you how this pops up? Okay right here it has a keyword, search, it’s called keyword overview and I’m going to put in make. This is one a lot of people search for, and I want to see how well it does here make money on line. Okay, let’s see what comes up all right down here.
It has a monthly volume with that keyword or the tagline. However, whatever you want to call it, and this phrase is searched, seventy thousand to one hundred eighteen thousand times a month, so it’s searched a lot. So, looking at that you’re going to have a little bit of competitions got other people probably have that out there and it’s searched a lot. But that’s a good thing. I mean people are looking to make money online.
So that’s that’s very good. Let’s look at the next section. The next section says it has a 54 for difficulty. What does that mean the higher that that score is the harder it will be for you to get a hit on your site? If that makes sense, there’s a lot of competition. I would say it 54, probably a lot of competition for that exact phrase. Now again, yes, people are looking for money online, but maybe we can find some other variations of that phrase so that we’re not looking exactly for that one and that’s what’s kind of neat you can go in and rephrase it and do some testing.
With that phrase, the next one is organic CTR. That means click-through rate, so the higher that number is the better, so 54 %. When people see that phrase they do a search, your click-through rate is pretty good at 54 %. I really like this last number. It’s called priority and we have an 82 there, and actually, that is your search engine results. That’s not your search! It’s your difficulty, your opportunity and your volume combined, it’s kind of like what does it look like altogether again, the higher that number is the better.
So, yes, that is definitely a good keyword. Now, like I said you might want to use a variation. So if you slide down here, they actually give you some variations. Alright, so make money online fast. You still have four to six thousand people looking for it, but you’re just adding one more word and that kind of narrows it down to look, but it a little bit make money online today make money online with Google see how these are changing.
Make money online from home and then you can click here and see even more suggestions. So that’s where you really want to be a little bit strategic and start putting in make money online, but you want to add to it so that your use your sticking out a little bit more, uniquely than just using that phrase. If that makes sense and you’re still going to get a lot of people looking for that now, a serpent alysus that is a search engine results page so when they ran the review of the keyword, these are some articles or different blogs that came up different sites That had a really good results using that.
So that’s what these are, so you can go in and look at these other sites and see what other keywords that they use to get that high of a of that many people looking at their site. So these are the top ones that came up. You’ve got three here and you can click down here for full analysis. So in a nutshell, for your free, mas keyword, search engine, optimization tool, that’s what you can do with them.
If you start really going, it’s really recommended, I went in and looked and it said if you are in here every single day and really tracking your content and looking to get ranked and things like that, then it is worth it for you to purchase the product And use it every day, but if you’re not going to use it every day, then it really wouldn’t be worth it. But it is a good way to get started as you learn about search engine optimization and start, comparing it to some other tools that are out there.
You definitely want a search engine tool eventually, so again, most of them have free trials. Most of them have some kind of a free service that they’ll give to you, so that you can try it out and see if you like it, and I highly recommend that you do that, while you’re looking so there you go mas Pro, you can just go To em Ozzy calm and you can go in there and get a free trial or just go in and use their free program.
If you really want to dig in and see what it looks like, if you’ve got all the features, then you definitely want to do free trial, and that’s it give me thumbs up if this was helpful, if there’s another SEO tool that you would like to have Reviewed, let me know in the comments, and I would be happy to pull that up and make a article for you until then give me that thumbs up subscribe to my blog
First, go to w-w-w dot, maas that’s M 0 Z, dot com forward, slash local, I repeat: w-w-w dot, Maas moc that comp or slash local and Mars has been beautified once you go to this website right down or inter your business name and the zip code.
For your business, once you do that, you will see two options: the first option, if you are already listed it, will give you some type of a score like let’s say twenty percent or forty percent for local online visibility and at the same time it will give You some suggestion on how to improve that and make it, let’s say more than seventy five percent. So if you see that go ahead, do your best to fix those issues.
Moz will show you how it will also show you the incomplete content that you probably missed, and what you can do to make all of them. One hundred percent. Okay, once you do that make sure you have to log in on every listing, like you have to log into Google, to bring to yahoo Yelp foursquare. Now, if you don’t have access to those, you can actually claim them. Then we access them. Now, if you don’t have any listing basically mas said 0, your business address, your business name does not exist locally on the search engine.
Now you have to create those listing. This is very essential because when you do this, what’s going to happen that it will help you with the search engine, it will help you to get more exposure. It will help you to generate targeted leads so make sure you do that now make sure you open your world document, notepad openoffice googled office. What about the kissing me just open one and start writing down all your information.
The information I’m talking about are your business name, the description of your business, all the contact information, your phone number, business phone, number cell phone number, email, address, website, social media websites, hours of operation, types of payment that you take five to ten images of your office Or of your business of your product and the proper category basically select the proper category, each listing might have a little bit different.
So if I’m a doctor or let’s say a dentist, I’m going to pick like a new health, medical dentist and so forth. One thing I can remember that the information for your business name, the phone number, the description all have to be exactly the same. If I type let’s say crazy, ninja dentist, I have to make sure that the same sentence, if I put all of them in upper case – let’s say in Google+ and all over them in lower case on y’all, it can cause some sort of conflict.
So what I mean make sure that all of them are exactly the same. So that’s why, if you write them down on a notepad or warm documents, you can just copy paste for those of you who didn’t have the list in the first place as soon as you submit them, google, bing, yahoo, yelp and Foursquare, they will send you some Type of postcard, like within 7 to 10 days and days once you get it, take it and enter them on those listing.
There is to the other listing like citysearch and superpages. They will actually verify your information while you actually submit it so make sure you have the right phone number, because when they call you, you have to answer right away. Is it easy? Is it real, easy? Well good question? It is easy, but unfortunately it’s a time-consuming. So let’s say again: you’re very busy: you don’t have the time to do it.
You can actually have Mars. Do it for you for an affordable price and I believe they do it once every year. You’ll be surprised how much they charge. So the choice is yours, but because your local business owners – this is the basic. This is the most important thing that every business should actually do, because your customer do exist there and it does help with the search engine. Really it doesn’t really cost that much.
So please go ahead and do that today and if you need any help, let me know share those linked with me and I will basically help you until exactly. Where did you miss? Because you know I love to help and I really want you to succeed because you succeed, part of me has part of me have succeeded now. It’s your turn. Tell us, what did you use to get an exposure from the internet for your local business comment below and please share and don’t forget.
Please subscribe to my youtube blog and let me leave you with something to think about patient. It’s not the ability to wait. It is how you act while you’re waiting, Joyce mayor thanks for reading, and you have been Yusuf, I that was fake and it’s a freak on get your freak on.
Who is helping with your digital business footprint?
I liked it that fight with all of you Josette that in this article I really read to the end. About I hand this m9, you know I got three free throws. I use regularly for you to ask your first. One is B ID IQ, calm, NW, difficulty, rare internet articles, TV word: you are thirsty for some maximum position in the right segment with a very. I think this one is very amazing for youtuber.
So if you want is upload your article and we have netting this di di di come to the end, what even you are seeing it on the big factor you happen to like your article forum or you have this skill. You are, I you finding the right keywords for you that you are using as well as as well as rap is one of the secret website to find your preferred. You are for your YouTube article. So to get what is our app server is ready test.
I use a big generator use the right test for articles, a lot of work for the English article. Cheese not drink so well is acknowledged. Add so I comedy community use this rabbit and that I use to adhere your acetate on your ETA article. So number four is white friend dot. There ET brand take on your wet best article red signal you just have to do and if your app link to your article, the ref will find that our number five is W the dark, canva.
Com design up there. So I could request to was previously you how to create something by easy article, so you can create, are any types of company by using it can become? If you don’t have the knowledge on Photoshop or illustrator, I stole it accompany you till you are this camera that, oh really, so there are many readiness tablet. Very article can be designed on the plan. Any elegant article see further.
It is a two-page. The dollar sign. Will be paid all the world free will not be read, so I Holly the community. Give you this Capcom, you can also use form, is thought that, with both of your YouTube, as he you know, are the edges of this double takes is frozen plate, calm, social blade is your competitor, and imagine chilled this. Allows you cheer that the of your aperture you can find out what social article platform your computer is using.
So I astrology commedia chief use this socialblade.Com freely, so number seven is a WM. I woke up this lets. You talk about your keywords, creative brothers. You can easily get up by line with a few words. Number 8 is equal that I movie /. This is a freight article. Hd 2 is allows you to edit any article perfectly just Mac user really subject, so the people who are in the Mac I stole it – could be to use this website double line here.
They present calm you versus assed. This allows you to our research community realizes you can see up yours. If you see the whole cake is that, with this tool, you can do your your and recessed for 3, as you can easily analyze competitive, so this are the night amazing to just only for you before uploading this article or of many types of article you have To maintain a dive shop website to popularize your article on article platform, so you should be our invite that we first use this simple if subtrees chill complete here, as here before uploading your article easily.
So, finally, I could you request to read all types of starting, an unrelated articles from my YouTube blogs and like Google cheer for ever take home the coveted of learning earth additive. As for read, it might be used in there.
Just take a look at it from your perspective. What do you do when you want to find something on the Internet? You search for it right and then you click on one of the links on the first page of the search results. In fact, more than 90 % visitors will behave exactly the same way ever wonder how those web pages at the top of your search results got there it’s, because they were search engine optimized, exactly how search engines.
Work is a closely guarded secret, but the main principles are known: they’re based on two main factors: keywords and links. Let’s focus on keywords: first, your chances for a better ranking grow when your website contains the same words that are being searched. Keywords are especially effective when they’re found in a website title address or headings, but careful quality over quantity should be your rule of thumb.
Some so-called SEO experts try to fool the search engines with some ridiculous keyword occurrence, instead of focusing on quality content first and how about the links websites that link to yours basically tell search engines that you have some good stuff there, but again quality over quantity links From irrelevant sites won’t help you get a better rank. What we’ve just talked about provides a basic introduction to SEO.
In reality, it’s not a simple task and you’ll definitely need someone to help you with it. Someone like us will develop a custom SEO strategy specifically for your business, identify the right keywords, right, friendly site code and figure out the best linking tactics but, most importantly, we’ll help. You find ways to provide high quality content for your visitors and search engines as well. So do not hesitate and contact us today.
My name is Francois Taylor Inga and you about read a 30-minute segment off the lunch-and-learn. So if this is the first time you’re tuning in grab and not paper and a pen, because this one is going to be a really really good one – we’re talking about how to actually market your business, you know on a tight budget.
So a lot of us really want to be known, really want to put our messages out there, but we don’t quite have the budget or we don’t quite know how to actually do it, and the reason why I do that is because my mission is to help Entrepreneurs such as yourself to not hear this, but to actually set up, you know reliable and lucrative businesses that are actually profitable and enjoyable all right. So you we do this by sitting around every single day for 30 minutes at 2 p.
M. A est. Take note of that and we talk about how you can capture the right people. You know create the right content, so you can engage those people, educate them, inspire them and provide them with value and then most of all, convert those people into paying clients and then pretty much after that, utilize that for branding your own authority and creating relationships so That, like I, keep saying your business can be profitable and enjoyable.
So, if you’re reading the replay right now, I want you to type in the number 2. It just gives us that confirmation that there’s people that are reading this and there’s also people that actually care and value. You know our content and also just gauges. You know how far we’re reaching with you know. There’s life articles because, like I say all you can do, is all that you can do. I see Scott Boudreau has just turned in what’s going on brother, I hope you’re having a fantastic hump day.
Yes, it is Wednesday. Thank you so much for tuning in Duncan Misaka, and I could also see Richard. Sadly, thank you all for tuning in all right, so, like I mentioned earlier on, basically we’re talking about for you to actually market your business on a budget. Now, how many of you guys are actually finding it difficult to reach your audience right now? You know to get any sort of attention, maybe for your message or for your websites or for your social media.
If you are finding it difficult to get attention, I want you to type in the number one. If you are someone getting by, can you type in the number two if it’s totally difficult for you to get by, can you type in the number three? I just really want to have an understanding of who is online right now I see Sheridan has just tuned in. Thank you so much, I’m hoping you’re feeling better right now and also doing well with your work right then – and this is your first time tuning in welcome aboard like I said this will be a 30-minute segment when we’re really talking about how you can bust a Notch or two and actually you know, really reach out to your audience and get their attention and actually you know, sell to the audience so that your business can be profitable and can be enjoyable now, wouldn’t that be nice? Alright, now you know here’s a situation that I’m sure everybody who’s reading right now can resonate with you know you probably have a small budget and you’ve got really really big dreams.
You know when the Facebook ad that sold you on to the dream that you have you know can buy. It came with. You know pina coladas on the beach and you working by the beach, or you know four hour work weeks like what Tim Ferriss has written, etc, etc. But all of that just exists in misleading facebook ads when you start, you know really working on your business when you start creating for and relating to your audience, it’s not the same way as the Facebook ads.
You know, have predicted or put it out there. So you might, you know, really have really really big dreams you want to have. You know grow your own business, you want to become your own boss, but money and cashflow are tight, and that means you know you’re going to of that cash flow for things that are really really important and you’re going to skimp on your marketing. Now. Does this sort of sound like you, does this sound like like you’re the person who’s got a small budget and maybe big dreams? I want to know the people that are actually reading here, because you know if you’re doing well, then maybe this one with the article for you, but if, if you’ve got really small budgets and and really big dreams, then I want you to continue reading this article You’re not I mean because I run a digital agency leave along digital and I get a lot of requests.
You know for people that wanted strategy session from me, because we do a lot of marketing in and around you know the websites on and off online, etc, etc. So, there’s people that want – maybe you know a strategy created for them. There’s people that want implementation of. Maybe they’ve heard me speak about the blueprint or they they want me to help them with their SEO or but they’re on a minimum budget.
You know and and then this happens on a daily basis. You’re not I mean not. A lot of businesses are actually making money out there, like I said in the other article, ninety seven percent of the article of the you know: small businesses in Australia run by people like you and me all right and then pretty much from that. Ninety seven percent. Maybe thirty to forty percent, I’m not going to make it past year, one year two year, three, all right! So that’s why you know people like me come in because we help you to actually have a business, that’s profitable and enjoyable.
I see Anna or sure them. It’s just children. Thank you so much for joining us today, alright, so luckily we as entrepreneurs, we love that challenge and I also love a challenge. When somebody comes to me and says, I don’t have that much of a budget, but let’s see how we can work together. You’re not I mean because now we’ve become experts in achieving a very lot. You know a lot of results for people with very little.
All right, and how do we manage to do this? I’m going to be sharing some of my secrets in this particular article right now. So if you know somebody who’s struggling with their marketing, if you know somebody who’s struggling with their business, somebody who’s struggling with their cash flow tag them in this article right now, because I’m giving out the secrets that we’re using and we’re also giving out to people That have a very low budget so that their businesses can be profitable and enjoyable.
And if you may, you can actually share this article from this point on, because I’m going to be giving you the effective digital marketing strategies for bootstrapping. In especially if your startup or if you’re a small business all right and I’m going to just give it away right from the get-go first of all, you got ta, make sure you’re doing good work. You got ta, make sure you’re doing good art, because that’s the only thing that gets remarkable.
That’s the only thing that people alright! No, I want you to maybe remember a time old or the last time you went and readed a movie alright and have you ever walked out of a movie or have you ever heard? Somebody who’s read the same movie that you’ve readed, repeating maybe a couple of lines from that movie. You know that that readed and you guys instantly connect now. What I’m trying to say is if you make good art, people will talk about it.
It will be remarkable. You know just like how you know good movies end up as people start talking about those lines in that movie. If I say I’ll be back, you remember, you would know that I’m talking about Arnold Schwarzenegger’s movie. If I talk about, I can’t really think of movie lines right now, but you you get what I’m trying to say all right, so make good art do good work. So if you are ever going to get anything from this article today get those three little words make good art cuz, I’m the only thing that people will talk about.
If you make people happy, if you make people laugh, if you make people get results from the work that you’re putting out there, they will talk about you at a barbecue. That’s the first thing that you can absolutely do even if you’ve got a low budget or even if you’ve got a high budget. If your work is good enough for people to talk about, they definitely will talk about it. Alright and I see – and what’s going on.
Rather, thank you so much for in the next thing that you really want to grasp and and those that are really enjoying this article right now tag somebody who might really want to hear about this, so that it can actually help them by actually helping them. The next thing that you really want to make sure within your business is once you’re doing good work, that good work becomes your message all right and then, when you’ve got that good work, make sure that message goes to a market be specific on who has to Actually hear that message, because not everyone is your customer, because if you’re going to be spraying and praying with your marketing, then you’re wasting advertising money.
You’re wasting. You know advertising budgets you’re wasting your time, you’re wasting the listeners time. Alright. Whenever people don’t understand, who is this meant for me and whenever people don’t understand, is this book written for me whenever people don’t understand? Was this book meant? For me, it’s going to be difficult for them to actually listen to the message, so you have to have really good work like I said, and then it creates what is called a permission asset once you’ve got permission to sell to me.
I will then start listening. All right, you can’t sell to somebody who hasn’t, given you permission to sell to them so once you’re doing good work, you’ve got a message now that goes to a specific market. You now need to choose the blogs of how you’re reaching out to that audience wisely. I see Luke has just turned in Nicole my love. What’s going on, haven’t seen you in a minute chuckle Bradley. Thank you so much brother for walking, I’m your last name is walkouts got ta say.
Thank you so much for walking by you know this article. So, like I said your message, your market, you got ta now be specific about the media, as you can tell and as you will notice, you know what’s actually happening right now. Facebook is under scrutiny for having leaked people’s data, etc, etc, and guess, what’s going to happen, people are going to shrug away from you know using Facebook as a platform.
Now, if you have big noticing as well that Facebook, even the reach has been dwindling in the reach, has been getting smaller and smaller and if you have just been, you know basing or standing on one media blog. As you know, the way you’re reaching out to your audience, it’s going to be grand opening and grand closing for you. Alright. So, like I said your media, your market, and when you actually now choose your blog, which is the you know, which is how you deliver your message.
You know it makes it a whole lot easier, whether you move from one platform to another people will still remember what you said. Why? Because you’re doing good work, because you’re making good art I see Nicole, has just children. Thank you so much for your time today. I hope you having a fantastic meat week session wherever you at right now, all right, so all of these are effective digital markets.
If you notice, we haven’t even gotten into the whole trickery of you know, tools and and tactics and everything else. It’s just what your message is: what that market really needs to be in the media and I’ll be playing around those three M’s, and if it’s the only thing that you really get from this show today, Nick good arts, that’s the only thing that people care about These days, not about how funny your articles are not about how your content comes into the newsfeed, not about how your blog is situated or what trickery you got them into signing up to your news list, if you’re not making good art if you’re not putting on Good work, nobody will care all right, whatever you’re going to say, he’s going to mean Jack diddly if you are not specific about your market and what blogs you’re going to be using in order for you to reach out to them message, market medium, all right.
So this is for those people that have a you know a really tight budget and really want to make sure they get a proper return of their investment as soon as they put money in and then they get some sort of cash outline. So, by choosing your blogs wisely, we all caught up in in the angst. You know that is caused by the lack of money, because guess what we we are forced or we are shown. How are the big companies? Are? You know advertising you not.
I mean we forget one thing: everyone has a limited marketing budget, you know, I mean not even the tires like Apple or coca-cola, I just spreading money out there. They are working within their budget, so I mean obviously their bodies are huge. You not I mean, but they still work hard and choosing the right blogs that give them the right return on their only investment and why? Why would they do that? Because nobody wants to waste money, and especially if you don’t have that money, why would you want to waste something you don’t have so make sure that whatever you’re going to be doing you’re not going to have to do it twice? Do it once and for all or what them what them carpenters say, measure twice and cut once Genaro mean so if you’re, a small business and you’re with small budget, this is actually really really important figure out.
What are you good at? Who means you know, what are you good at? What are you selling who needs it and where can you find them and then just specifically go to that blog instead of you being spreading yourself too thin, and then you know becoming a high-sounding nothing. You know cuz, you can’t afford to waste money, so you want to start by choosing the right digital marketing blogs and mind you. This is not an easy task right now.
Can you tell me where you think your audience is actually situated within the whole online space? Can you just type in where you think is the best place to to find you or your audience right now? Where are they congregated? Where would they be if you would go out and find 10 customers off your own right now? Where would you specifically go especially in your business? Please type it in the comments, then you know this is hundreds of blogs, there’s hundreds and each of them offer a rabbit hole in and of itself.
You know, I mean, there’s social media is email. There’s PPC ads. This SEO, you know this display ads this content, marketing. All of that and guess what every new thing that comes on the market mocking us find a way to ruin it. So if you’re hearing about something from a Facebook ad guess what people are already raped, it and they’ve already ruined it and as much as you are a late arrival all right.
So you need to know specifically where your audience, where you congregates, then I see Mike as just children, what’s going on brother tonight, I mean this is just a few of the things that we are exposed to, because if you don’t know where your client is right Now and a quarter past two, then you have lost everything. You know you wouldn’t know what to do it for beer, because then, if you know where your client is, are they in the office or are they taking their kids from school? Because if you post a blog at that particular time, are they going to see it or are they going to wait until they finish making dinner for their family? So that’s how much you need to know your market and each of them each of these platforms.
I’m talking about it comes with its own limitations, so you now have choice. Paralysis. Is that what they call it, paralysis of choice and it’s real? The struggle is real right there you know. So do you know exactly what your customer is doing right now at a corner bus to please, if you know, can you type it down right now? You know because you’d like to to to to to I mean you would want to use platforms that are already where your customers are.
If you don’t have money you know, because if you go off the beaten track, how are you going to reach to new people? People need to hear your stuff six to eight times in order for you to catch fire and that costs money. It’s not going to be easy for somebody to pay attention to you if you haven’t gotten their attention in the first place. So, in order to make the right choice, you really need to start with your buyer persona, who is going to buy my products? What frustrations am I actually fixing who needs me in the market? What would happen if I’m not there? All of those questions? Are you asking yourself, those questions am I needed in market? Is this product? If I don’t exist that somebody suffer cuz, if you’re not asking yourself all those deep questions, my friend, that’s the reason why it’s crickets and your funnels.
That’s the reason why it’s crickets in your bank account right now find out who your ideal customer is: where do they hang out online? What publications, what are they buying on Amazon here? What do they like? Who are they listening to and what tone of voice actually appears appeals to them? Some people like to be told what to do some people like to make their own decisions find out. Is your customer that person what how am I reaching out to them and how are you going to know you’re getting the right person? What is the feedback that you should be getting from that buyer persona to actually solidify that you are doing good work, that they absolutely need Mack, good art? If that’s the only thing you get from this article today make good art mike says.
These are great questions. Does my existence solve somebody’s suffering? Absolutely, you know they’re not giving our participation trophies our day. My man, all right you’ve got ta really reach out to people, because you know what we are now. Oh, it’s called info Bay City. There’s a lot of obesity caused by food. Now there is info best city right. Let me coin that term info best city, everybody’s bloated, with information right now.
You’ve got ta, be that person and that actually you know what what do we call it. This be succinct with that information. Make sure you make it succeed enough that it fills them up. Everybody is bloated with information, so make sure whatever work you’re putting out. There is good at linked good art and your budgeting and your your your marketing budget won’t be strained a whole great deal. You know, and if you answer these questions like what Mike is saying, your choice is half made.
If you know where to find you next ten customers right now, can you type in the number one all right and I see Christine Stowe – has this chin then thank you so much Nicole says he is good, oh good. I will read it again absolutely and share this if you can, with your with your other mates that really have you know, I’m running on a low budget, but really want to reach out to their audience there, and if you can actually answer the questions that I Asked earlier on, as in who needs what you’re selling and who, whose existence is not going to be an enjoyable existence, if you don’t exist, or if your message doesn’t exist in the in the market right, then you know and then the rest would be covered by Whatever budget you have so there’s no point in you spreading yourself too thin without a message that resonates to a market.
You know start with maybe one or two blogs and then that you can actually afford to be present, because if you can show your customers, you can help them by actually helping them. Then I’ll tell you something. They would actually anticipate that you warn. You have a solution for them now Mike says he always gives me so much to think about going to re-read. Thank you so much Mike and Christian says everybody wants me to find them money in grunts absolutely.
But you need to answer the question. What would the grunts you know fulfill for these people? What is it that they actually want? It’s not grunts, they want. What do they want? Is it a better lifestyle, a better business, a business, that’s profitable and enjoyable, because right now, you’re pushing a product? What is the feeling, what is the thing that people absolutely want so that they come to you and then say and knock on your door Christine and say because of you, I did not give up what is it that they absolutely want from you? You need to find that and if you can specify what that particular thing is, I assure you people would be tripping stumbling and falling to come and get more of what you’re selling right there all right.
So you, you really have to be really succeed and show people you can help them by actually helping them and half of the time is Kristin says I’m wondering why they want money, I’m not getting that one, but that’s alright, and also if, even though the Internet Has spread open and you can become a global business. Sometimes you probably don’t need that. You know we’ve actually had excellent results with clients and that we have steered towards their own local audiences.
You know I mean we’ve actually started getting a lot of results and you know by just remaining local, because people want to do business with. Does they know like and trust? Yes, you could be, you know, um, you know international or global, but are you able to service that person, especially in different time zones? The people want their surance, that will you pick up their phone just in case. Something good goes wrong in the service that you’re providing.
You know and remember what I said about dreaming big, it’s okay, everybody wants to be known as the maybe so provider of a certain product or service globally, which is like. Maybe you want to be the uber or whatever you know, service you’re serving or you want to be the McDonald’s um. You know of your industry, because whenever you talk McDonald’s synonymous with fast food, you not I mean but site’s reputation.
It takes money, time and effort and buy money. I’m talking billions to build. So just because you’ve got a website, it doesn’t mean you, you, you become global you’re, not I mean you’re, not big shock, who you know who is international broth? You need to check these statistics all right, plus it’s not really profitable for a small business, whether you’re, local or not just find out. Do you really need to extend or stretch yourself so much because you comes with customer care, it comes with understanding the different cultures of the people, you’re reaching out to etc, etc.
You know so is it profitable for you to actually really go global or I ought to be better off with the people that actually understand who you are and can know like and trust you within your local periphery? You know cuz I’ve always given this example. You know if you really want to rank your website, because my main job is search engine optimization you’re, not I mean, and and maybe you are a crafter or a creator of wedding dresses.
If you just write in wedding dresses, it’s much more easier for you to rank number one for hand, med wedding, dresses in Melbourne or handmade wedding dresses in in Sydney. Oh handmade wedding dresses in Perth because whatever, if somebody’s going to search for something they’re going to look at, who will give me the the service cheaper, better faster, so you want to be found in your local area as well.
You know better, yet it’s actually more profitable. You know why these people that actually use long tail keywords you people that say you know dentist near me, know exactly what they’re looking for you’re, not I mean and they’re likely ready to buy. They probably have a bleeding neck, so if you just rank for the word dentist they’re not going to know, are you the dentist round the corner that they can actually just reach out to I’m a semantic? You would see my in henna, you know half the time if I go out and there’s people smoking around me or these dust and fumes from the cars I just typed in pharmacy near me, so that I know just in case I start wheezing.
I can how much longer would it take me to get to a pharmacy? You know how much longer would it take me to get to a pharmacy, I’m not just going to type in pharmacy. No, I want to to cure my pain as soon as possible. So that’s exactly what your clients are doing as well, try being local because it makes you you know people reach, you faster, cheaper and you you you will be. You offer better preference, because you know what people can pick up the phone and call you or just drive around the corner and get whatever service you’re.
Getting you know and Nicole says I was thinking I was thinking you become more profitable, based on the weight and value you hold right. Sorry, if it doesn’t make sense, I mean well, you value is good. That’s the reason why I took off cuz. I had over four thousand five hundred people from all of us. You know all over the the in the world, but I cut it all into half. You know what I really want to reach to people that you know.
I can help them immediately and I can help them there and there tonight I mean so, like I say I help people with search engine optimization those people that put generic inquiries, they probably just window-shopping, which means it’s not a good return of investment for you. So you want to leverage the power of location, maybe within your social media. You know your content marketing your SEO, your PPC, you know ads wherever you can on Janee and set your name, and you know in within your city within your neighborhood, because let me tell you something: people would support to build a woman.
People would support a wall that they helped to build. You now create instant rapport. If you say I’m an SEO engines in Melbourne instead of saying to somebody in Phoenix Arizona, who’s, never heard of Melbourne Australia. You know I mean so. Is your business, a local business or a global one? Nonetheless, why pass some clients that are in your backyard? People are more likely to do business with local companies.
So why not use that to your advantage. So, like I’m saying, if you haven’t really caught up to what we’re talking about in this article, I’m just giving you all the ideas that you can actually stop: marketing your business for free, throwing in five hundred dollars three hundred dollars every single day on Facebook and You’re targeting people that don’t even care about your work, my man, why would you be doing that? Why would you be stealing from yourself and one other thing that a lot of people who would not do is, if you’re not doing good arts? Nobody would remark your work, so if you do good art, if you do good work, you get reviews all right and Scott says prosper.
I can listen in because I’m in a cafe, but I love your work. Mate keep going. Thank you so much Scott. Thank you. So much try and get testimonials and case studies, maybe on your websites, because you know what people do business with those they know like and trust, and these days you know people who trust other people that have gone through the experience be instead of you saying, look, Look at me, you can actually have other people as being your ambassadors.
You know, like those people are talking about Elia on that. If you read the movie, you you, you go out of the movie and you’re repeating words that have been said in that movie and guess, where that comes in it creates your branding. It creates a community around the work you’re doing and you build loyalty and ambassadors around the word and it makes it cheaper for your marketing. You know, so you can encourage people to leave reviews on Facebook on Google on Google on Yelp.
I think there’s another one called Trustpilot a mom and don’t sing any of those, but user-generated content is also really good for SEO and it makes it a whole lot easier for Google to rank you. You know why, because you’re a trusted source, so we encourage people to leave. Reviews by you know, maybe offering little incentives and maybe a discount for her loan, bringing new referrals, etc, etc. Anything you can think of that is useful for you and your customers, because satisfied customers are usually the best brand ambassadors all right.
I really hope that this article has been useful for you and if you have tagged anyone that would have you know really really gotten. You know insights as to how to actually market a business on a cheap you’re. Not I mean I’m just going to wrap things up here. You know it’s cash flow is really important, especially in your business and the biggest thing that people scheme born is marketing when it comes to lit less funds.
So it’s not fun to start counting pennies and think how am I going to spend them best? You not, I mean, and I know that it’s not easy all right, but I also know that, with a bit of creativity, you not I mean and an entire at around research, you can actually achieve grand results. You can actually have a business, that’s profitable and enjoyable. It’s always a better way to get things done, stop trying to bite things that you cannot chew or you cannot swallow and not, and not.
A lot of marketing involves a lot of wads of cash. Just put out good work right there put out good content, engage your audio do remarkable stuff so that people can talk about you. You don’t really need to spend that much on your marketing, but if you think maybe it could be helpful in your marketing and how I can actually amplify your business. Let’s get in touch, let’s have a chat. Let’s see how far we can take your business so that it can actually be profitable and enjoyable, because I believe your business can be one day in the meantime.
If he’s got any questions, let’s continue the conversations down below now. That was like a good segue. Isn’t it don’t blue haha, fantastic, you hope, you’re having a fantastic week. I will see you guys tomorrow and yeah if you’ve got any questions. Let’s keep this going in the meantime. Thank you so much for paying attention. I mean you could be anywhere else in the world right now or in Australia.
Doing whatever makes your business profitable and enjoyable, but you chose to stay with me bye for now guys. Thank you. Thank you. Thank you.
Who is helping with your digital business footprint?
Essentially, this is a free tool. That’s going to give us almost all of the information we need to make informed decisions about which keywords are best for our business. So really we just want to go over there and I’m going to get you orientated show you the different features, keep in mind that this tool was built for Adwords and paid search.
So there’s some features there that aren’t going to be relevant to us and i’m going to point them out right so step one to using the google keyword. Planner tool is to get access to it, and in order to do that, you have to set up. Google adwords account again, that’s free and in order to find it, you can just type in the google keyword planner into the line. Little pop up just follow the prompts and set it up.
The only thing that I would point out is be careful when you’re choosing your currency, because you can’t change it once it’s set, so don’t make the mistake like I did. I set up my AdWords account when I was abroad and it set it up kind of automatically in the in the currency that I was in and I didn’t change it, and so I had to set up a new AdWords account. If I wanted to see it in a currency that I’m more familiar with, so I just set it up again in USD – I think that’s probably the best, and you know, especially if you’re selling, to a global audience.
It’s just a good reference point to have, but perhaps if your local business, you can just have it at in the currency of your particular country. So once you sign into AdWords you’re going to see this screen and then you can just go to tools and keyword. Planner and what you’re going to be presented with here is four different options. Three of them are really relevant to us, and the one that isn’t relevant is get traffic forecasts for a list of keywords.
That’s the feature, that’s specific, to add where and people who want to advertise without words. So let’s have a look at the first one. Really we just want to get orientated here and I’m just got a bit of an overview of what everything is. So here is where you can really enter in specific keywords. What I recommend doing is maybe putting in one two three try and be specific. If you put in something very broad like cars, all you’re going to see is really competitive.
Keywords for that, so you want to try and make it a specific I’m, essentially what you think people will be typing into Google. So another way to generate ideas is to put in your home page or a specific web page or blog article that you have and that will really throw up ideas for you. You know a great way to use. This section is to put in a high ranking competitor and see what keywords: people are typing into any land on that page.
Another thing you can do is use this product category section, so this will pull keywords from Google’s database and you can narrow it down. Quite a lot just to say: consumer electronics say gps navigation, DVS, GPS devices. So that’s just an example, but it shows you how deep you can kind of go into it. If you want great so once you have filled in one or all three of these sections. What you can do, then, is move on to targeting and you can target by location and language and if you want to add just on Google or Google and search partners.
So that’s its display network, including youtube. So I mean locations. You can get quite deep into it as well. You can then do specific countries or specific regions, and then language say: if you wanted to targus and say Brazil, then you can just put in Brazil there and on Portuguese, so there’s also options to customize your search. So you, and if you want to do average monthly searches, they say above a towson searches you put in there or say below 10,000.
You can put it in there as well suggested bid again. This is something that gives an indication of how well these keywords converse. So you might want to put it a suggested bid above say one or two dollars and then competition high medium low. Let’s go into that little bit more detail, then you can come back and change those settings if you want keyword, options is well. I’ve been kind to just leave these all off, where you can maybe narrow it, then, if you’re, finding that your search is that just to to me on related keywords, great so we’ve just finished, then the orientation of the first option within the keyword planner tool.
Let’s just quickly review the two other options and we’ll be able to get through these a lot quicker. This is the option to get search volume for list of keywords, so this is really a list of keywords that you already have, and then you want to determine the actual search volumes for them. So all you need to do is choose the file upload. Their and again you’ve got some of the options there for targeting great.
So, let’s look at the final option, which is multiple keyword lists, and this is probably the one I used less frequently, but it can be great for e-commerce because it really allows you to mash up a lot of different words and get a lot of different combinations. So what I’ve done in this example here is just really put in a couple of different colors, a couple of different brands and a couple of different products that they make really well.
We want to see a spark combination of those has the highest search volume. So, let’s have a look so red Knight, sneakers as the highest monthly searches in all locations, just 390 bike shorts as well through 90 and does be moved in you can see the least popular for average. Monthly searches is well. It goes down to rape. You mahadji search cats, less than 10 searches a month. That’s what that means.
If that’s a blank like that, so great that really wraps up our introduction orientation to the keyword, planner tool, you
Com followers, my name is ty Kilgore. Today, I’m going to be answering the question: how do I rank and local search or how do I rank in maps? Local SEO has been something that’s really taken off in the last year to year and a half and the search engines are putting more emphasis on the users to fill out the information than ever before. So I’m going to talk about five different things that you can do to rank in local SEO.
The first thing is that you want to make sure that if you want to show up for localized terms that you have a business address and a phone number that is local, so, for instance, if I were wanting to show up for a term in Lawrenceville Georgia, I would need to make sure that my business was located in larval Georgia and that I also had a phone number. That was local point number two is that you want to build out citations.
One of the main things that you want to build out is there’s many different popular citation sites out there, such as Yelp citysearch, yellow book insider pages superpages. The list goes on so essentially what you want to do is make sure that you have all of those local citations built out, and you have all the correct information listed there. The third thing that you want to do is you want to claim your local business on Google Places are being an owner, verified listing will rank higher than a non owner verified listing.
So it’s important that you claim that listing and you fill out the proper information on google or bing and they send you the information to input so that you own that page. The fourth bullet point that I would talk about is link building. You want to link bills pacifically to those local listing on google or being so that you have different things that are pointing back to that actual page. The fifth thing that I’ll talk about is also very important is actually getting reviews.
We live in an age where everybody wants to find out what everyone else thought about a product or service, and no more is that important than in local search. So if you have customers that are satisfied and that actually enjoy your product, encourage them to go online. Fill out a review about their experience, that will also help people that come to your site to learn more about what other people think.
Hopefully, these five things will help you in your local SEO, search
The first thing you need to do obviously is load your article one of the things I always do is I use Camtasia and when I go to load it, it’s right there in a folder, and I just take the mp4 file and load it here. I’m going to set at the end of the article I will have a article there for you to show you exactly how to load your article and set it and do all that stuff once you’ve loaded it.
It’s going to bring you up to a page. That looks like this, and this is where you can start really doing certain things that are going to help with your search. Now, when I say with your search, YouTube has two algorithms, and one of them is they want to know what you want to rank for. So since it’s not a person looking at your article, they can’t really read it and see how good you are or anything like that so they’re going to use all the different techniques, I’m going to show you now to help them decide if you’re going to rank The second thing that they look at is once you start playing your article and people start reading it.
Then they start looking at read time, click-through rate things like that, then they decide if you’ll rank and how much better or you are compared to other articles. So everything has to be done with words because it can’t be done with audio. So the first thing you want to do: let’s say that I’m going to do a article on passive income; okay, I’m going to say passive income models; let’s say three passive income models; okay, that you want to put that keyword; phrase in your title.
The second thing you want to do is you want to put the exact same phrase in your description now you notice here. I have a description that I have set. It’s automated it’s on every single one of my articles, but then I add different things to the beginning and to the end. That goes with the article that I’m posting, so I’m going to put in three passive income models. After that, I’m going to say as much as I can about the article, the more you put in there, the better it’s just like a web site.
If you think about it, the analytics for Google to help drive traffic to your website or to help you rank it has to do with how many words you have on the page, how many times you mention your keyword, phrase and other tags, and things like that. So YouTube works just like that, so this is like a mini blog if you think about it, and so, if you notice it, they give you five thousand characters and I would say most people barely use.
Half of that so use as much of it as you can, but just talk about your article say: what’s in there and use that keyword phrase as much as you can so that’s two then when I go to my tags, I use the exact same keyword. Phrase for the first tag now once that comes up, if you scroll all the way to the bottom, I have a software tool that helps me with my keyword search. I actually have two buddy in here and I have vid IQ.
Then IQ gives me the top three keywords and I always put those in second. I have the lowest program with vid IQ and that’s what I’m looking for is those top three keywords and then I come up. I can look here. These all come from two buddy. These are all recommended tags, so I can just start hitting those and all of them have to do with passive income. Now, if it said something like passive income with rental properties, I’m not going to pick that unless that’s one of the models I was talking about, you want to make sure the tags that you’re using are focused on passive income, and you buddy does it for me.
They go in and pick meet the the different phrases and keywords that will help me to rank now something neat. Let’s say I put in three passive income models. Again, let’s say it was at the bottom. Well, here’s one for ideas, I’m going to repeat one passive income; okay, so let’s say you’re looking there and you got some from the bottom. You’ve had some that maybe you had listed okay go right here where it says sort to buddy.
Does this look? I had four phrases that I used twice, so two buddy will go in there and sort and remove them for me and there you go and then I can continue to get my phrases now. I can only go up to 500 characters. Another thing you want to do to help with your SEO is to come up with like a four-letter combination of letters, or maybe your name and put them in so I’ve seen people do things like kr PT and they use that on every single article.
It doesn’t mean anything but YouTube’s going to notice. Hmm kr PT, there’s a bunch of other articles that have the same tag so that what they’ll do is they’ll start showing them, as recommended on the side. I personally use my name, and I know other people will do that. Sometimes you can find another guru that maybe does passive income. Pat Flynn is really big and you can put their name in there as well.
I’ve seen people do that and it’ll actually help your rankings and it’ll kind of connect you to his audience as well as yours. So once you’re done that another way that you can help your SEO is go to the playlists. You want to always add your article to a playlist. If you can add it to two: that’s even better one of the things in playlists is you want to make sure you have articles that are cohesive if you’re going to do one? Let’s see we just, I have one in here with passive income, so let me go ahead and select that so all of the articles in that playlist are passive income and what I do in there is like maybe buy that ninth or tenth article, I would maybe Put a article in there from Pat Flynn because he’s like a passive income expert, he doesn’t block or website called smart passive income and then, as people go through my playlist, my articles will keep popping up one after another.
It literally keeps going well, then they hit Pat Flynn’s article, but it’s in my playlist. So after that plays, it comes back to my article and the algorithms are going to pick that up. They’re going to see that connection between the two blogs and say: oh well – maybe some of the but from this blog will want to see more articles from them and vice versa and they’ll get recommended. So that’s another way.
You can increase your read time and your SEO now, let’s go back up to the description because there’s more things you can do in there after I do a description of the article and I use that phrase as much as I can without overdoing it. Then I scroll down – and I have some business resources that I have in there automatically and in here I have it says, check out some other popular articles. Well, I may even add in there a playlist check out this playlist and then I’ll also add a blog to it to a competitor.
And when I say competitor, I don’t mean somebody that only has like 5,000 subscribers, but somebody that has like 2 million somebody big. That I’m not going to hurt them if I put their blog in inside their link. Inside of my description or if I put a article from them inside of my description, it’s just going to connect our two blogs. I’m not going to hurt them, but they’re going to help me if that makes sense, so people when they get that big, I’m sure they’re fine, when you share their blog because it’s going to drive traffic to them as well, even though they don’t need it so Make sure you do that and then, when you go down to the bottom here, you want to also put links to all your other social media resources.
The more you get people to click out of here to other platforms that helps YouTube. They like that, because they want to draw more people in and then, if you’re in affiliate marketing obviously put your disclaimer and then at the very bottom, I’d like to put 3 hashtags, so I might put passive income. I like to put my name and then I put something else like income models, so those are hashtags that will show up underneath the description.
All of this is going to help your SEO and of course you want to have a good thumbnail actually to buddy allows you to make a thumbnail right here from the blog, so you can go in over here to the right where it says. I take that back. You can go down here at the bottom, where you can see best practices and scroll down and you’re going to see. Add a high-resolution thumbnail so right there. You can create your thumbnail through your two buddy account and keep your template, and then you can keep using him.
You want to have something that has your. You want to use the template that has you on it, so people get to know you and then just use three four words on it and make it pop and try to use the same color scheme or something with the same style not exactly the same, but That way, you’re branding yourself and then people will see the colors or they’ll see the the font that you use. I’ve seen people that are very consistent with this and I don’t even have to read the title, but I know it’s their thumbnail.
So it’s it’s pretty much a branding thing, so people get to recognize you. So if you do all of those things when you upload your article and use YouTube to buddy – and it’s so easy to just get all of this put together, then you will get more search. Engine optimization and more traffic towards your. Your article make sure you subscribe and hit the notification button right now. I am producing six articles a week and they are all to help you earn more money, passive income and
Here’s the agenda: this is what we’re going to go over in this webinar. A brief Google Places basics. What not to do reviews using the review triage system, the best use of coupons, QR codes, building your business and then, if we have time we’ll, do some question and answer so.
The first thing I want to show you is exactly what a what Google Places is and what it is not so in this in this screenshot here, what you see is at the top. What you see is the paid listings so paid results. This is google pay-per-click. If you look at this third listing here, you can see that autumn journey hospice is actually using their google places listing or their their actual address, as an extension to their google adwords, and so that way their phone number and their actual citation shows up in their Google adwords campaign and that’s also called google boost, so there’s a couple of ways you can do that, but that gives them the blue a on the map and then, if you go down here a little bit further you’ll see that now we’re into Google Places – and You can see that these are the top seven listings.
This is what we call the seven pack abcdefg. This is a seven pack, and this is where you want to be so all of our local businesses want to be in the seven pack for their local area, and that’s where you show up at the very top of the Google search page – and this is all Natural, these are not paid results. If we look over here on the right hand, side you can see that there are some paid results underneath the map on the right hand, side as well, really the focus for this webinar is this right here.
This is the seven pack, and this is where we want to be so now. If we actually look at what a Google Places page looks like we can see here that whoops, we can see here that eminent home Healthcare has a very good Google Places, page they’ve maxed it out with pictures. They have a article. They have lots and lots of reviews coming from everywhere from citysearch from superpages from all kinds of different things, so they have reviews, they have maxed out their listing, they have citations and all kinds of good stuff.
So this is an example of an excellent and very well done. Google Places page – and this is what everyone should strive to have – is something that’s maxed out completely put together correctly. Just like this. This is the bottom of their Google Places page and what you can see here is it’s a little cut off, but these are the actually the M, the additional citations for that Google Places page. This is what else Google finds about this business across the internet extremely important, and we’ll talk about that.
So, let’s look at keyword and market research. This is the very first step in deciding and what you want to do with your Google Places page, and this is extremely important for two kinds of people that are on this webinar. I should preface this our back up a little bit and say that the two people listening two kinds of people listening to this webinar number one, our local business owners who want to do this themselves and want to do it correctly and save a little money.
By doing it themselves and the other set of folks that are reading this webinar, our internet, marketers and consultants, marketing consultants who help small businesses get to that top seven pack for Google Places. So this is geared for both of you kind of in the beginning phases, and this gives you the step-by-step on and the basics on how to achieve these results. Now we also have an entire suite of articles like 19 articles that actually walk you through can’t hold.
You the whole way and show you exactly what to do to get in that. Seven pack and those articles are very important, but this webinar just kind of goes over everything all at once. It gives you a real big overview, so you can understand why Google Places is more complicated than it may seem. So, let’s look at keyword, research. The first thing you’re going to want to do is some very targeted keyword, research, you’re, going to want to find out what people are typing in.
To look for your business is your location, and once you know the answer to that, then you are. It can be very laser focused on how to get your business to the seven pack. So this what you see on the screen here is actually a google adwords keyword, research tool, so you can use this for free, there’s no cost to it, and what I did here is you can see right here. This says seafood restaurant in san, diego right here I actually pretended like.
I had a client who is a seafood restaurant in san diego, and so what I can see based on these results that you can see they’re pretty small. But what you can see here is that they actually have about a thousand global monthly searches, but I what I really want to see are the exact searches. So if I change over here on the left-hand side to exact match types, then I can see that on a monthly basis about a hundred and forty people are typing in exact searches for the keyword phrase seafood restaurant in San Diego and that’s what I want to Know so those are a hundred and forty opportunities from my client to get a someone inside their restaurant because people are looking for that.
So that’s what I want to focus on and that’s how I do this is not the entire way. You do keyword research, but this is a good beginning to keyword, research, understanding what people are typing in, so that you know where you should be showing up on Google Places and for what keyword terms. The next thing you want to do is assess your clients are Institute current location or current situation. So is your client or are you on the in the top seven already, and what do you need to do to maintain that if you’re not in the top seven, if you’re not even near the top seven, what can you do to change that so assess your Current situation and then assess the competition status.
This is where it gets fun. You can learn a lot from what your competition is doing. So let’s say that the fish market in San, Diego is my competition, and I want to learn as much as I can about what they’re doing so that I can do it too, and I can beat them at their own game. So the first thing I’m going to do is I’m going to appear at the very top I’m going to check out their website. I actually want to see what kind of keywords are using on their website and then I want to look at the categories that they’ve chosen for the Google Places page and the first one.
They chose a seafood restaurant. They also chose some custom categories that they typed in, and I want to find out what those are too and if they apply to me, then I want to look at the tons of reviews they have and from multiple places. So Google is aggregating and grabbing from the internet all these different reviews on the fish market, restaurant, and so I want to know where those reviews are coming from and what I want to do is make sure that my business is listed on all those review sites.
So that I can get reviews there too, and I can beat the fish market at its own game, and I guarantee you if you look really closely at this page. This wasn’t done just by the people that own the fish market they actually hired. Someone to take care of this for them very, very smart indeed, especially in a competitive market like San Diego seafood restaurant. Then, if I look down, of course, they’ve got all our photos are maxed out and they’ve got article.
Then, if I look at the menu right here, they actually have sorry they have a live link to their menu, and this is great because you can put a live link to just about anything within the details section of Google Places and you want to make sure You’re doing that, that’s a page rank 10 back link to your website and that’s something you definitely want to go for and then down here. You can see more reviews from the web and I definitely want to take advantage of that look into those reviews and find out as much as I can about.
What’s going on with the fish market, restaurant and then Google Places basics. You want to write up your plan once you have established your keyword, research, you understand what your competition is doing. You know where you’re located right up your plan, so the the plan will involve these things, and this is where you get out a pen and paper and you write it down. I will optimize the following: five high-volume keyword phrases, so you want to take five keyword, phrases that you’ve researched and you want to make sure you’re optimizing that only your website what your Google Places page for those five high-volume keyword phrases.
You want to take a look at your categories, decide what they need to be going to look at some secondary keywords that you might be interested in also optimizing for. You want to look at your citation and most people don’t understand what a citation is. So I’m going to tell you right now: what a citation is your citation is the exact name of your company without any keywords added to it. That would be called keyword stuffing the exact street address and the you know, city, state, zip code and the exact local.
Not toll-free but local telephone number, so your citation is your exact business name, your exact business address and location and your exact business local phone number. That is your citation write it down exactly the way you want to appear on Google Places and exactly the way you wanted to appear everywhere else, including your website other directory listing sites. It should be the same across everything and then your website SEO take a look at what your keyword phrases are that you’ve done your research on and look at your website.
Does it have the same keyword phrases you need to match everything up and make sure it’s all very consistent, very relevant and all together make sense your description. You have a 200 character limit description for Google Places. That’s also a good rule of thumb for your website. Behind the scenes, you’re allowed to put a description of each page of your website, so you want to make sure you find out what description you want to use and you want to use it consistently across your website and your Google Places pages in your directory listings.
Hugh ponds and offers people aren’t making the most out of coupons and offers, so I would encourage you to do the best you can to get all kinds of coupons and offers out there on the table, make sure that people are aware of them and really use This to your advantage, because most people – don’t it’s important – that you do, then I want you to go to express, update, USA com and enter you or your clients, exact citation their address, their name, their phone number.
All of that into this program. This is extremely important. Express update, USA is a division of info USA com where you can buy mailing lists Express update. Usa com is an aggregator of data. So when you go there and put your information in your information is shared with lots of other places across the internet. It’s sort of like a validation service, so you want to make sure that your client citation is exactly correct in Express update, USA, what not to do! First of all and when you’re filling out your Google Places page, you do not want to engage in keyword stuffing.
So if you look at the top of the page there, you see American care partners at home. It does not say American care partners at home in fairfax in Falls Church in Arlington in Virginia. It just says American care partners at home. That’s the name of the company, that’s the end of the story. We don’t add anything to that and then, if you look down a little bit next you’ll see local number. Only. Please only use a local number here.
If you use a toll-free number, your listing simply will not show up the question becomes. Can you use a VoIP number? Can you use a cell phone number and the answer is this: if you intend on being consistent across all websites all directory listings and your Google Places page, you can use any local number that you want, but if you start mixing them up and adding different things Here and different things there then you’re going to confuse the Google monster and you’re not going to show up at all so use the same phone number everywhere across the board for your listings, email address.
I see a lot of listings missing an email address, even if it’s one that’s just for a general mailbox or maybe it’s one that you set up this just for junk mail. Please always enter an email address for contact information and then the website don’t ever click. I don’t have a website, you do, have a website do something, but you must have a website and never choose the option to not show your full address.
You always need to choose your full show your full address, or you will simply not have a listing on Google Places so make sure that the information on your website matches the description in your Google Places page and then, if we keep going down, we go down To categories when you fill in your categories, the first category needs to be one. That’s found on Google and they’ll, give you their list and then, after that, the other four can be ones that you customized yourself.
So just use your keywords, use them wisely and click and make sure that they’re not stuffed with location information. So Google Places advice, no keyword stuffing, no peel boxes. No, you cannot use peel boxes, you cannot use UPS stores and you cannot use mail boxes etc. You can look at Google’s Terms of Service to see this. You cannot use any of those services. Virtual offices like, for instance, sold by Regis re G, us calm, Regis calm.
They have virtual offices worldwide. You can rent one for around 100 bucks a month. That’s a much better option than having no listing at all. In most cases do not use toll-free numbers, you can use them as a secondary number, but not as a primary number. No duplicate listings. You cannot have multiple listings under different names and titles that will get you delisted completely, no fakery or ridiculous insanity that covers everything else that you might think that you might try when it comes to Google Places.
Don’t do it be consistent, be real and be relevant. Don’t piss off the Google monster because if you play you will pay and you if you get delisted, orb and then you’re simply out of the picture for Google Places. Don’t do that to your client? Don’t do that to yourself set up the Google Places page now. I’m not going to go into great detail on this, because you can look at all the Google Terms of Service and support for setting up a Google Places page.
So we won’t go into that here, plus we have 19 articles that walk you step-by-step through the process of setting up Google Places and give you all the tips tricks and hints, as you go as to what to do to make sure you’re getting the most bang For your buck and then you want to track the results. Google Places provides its own set of analytics. You can see here that this listing had 1299 impressions in the last 30 days and of those impressions.
363 people took action so 23, clicked on more info. For the maps 308 clicked for driving directions and 32 clicked on to the website, that’s excellent results. You can also see the top search queries and where people requested driving directions from so top search. Queries shows that when American care partners has typed in they got 60 impressions from that they got 55 from home care. They got 43 from the word living, caregivers, assisted living and on and on it doesn’t give us the detail that we would like to see under other, which is 930 other search, queries that we show for but at least we have some basic knowledge of where we’re Getting our impressions and then driving directions now this is really important for florists, chiropractors, dentist, retail spaces and even other service providers.
I want to know where people are requesting driving in directions in direction. Information from because I may be very surprised at where people are coming from to find my shop or my store, so I’m in this case this is a service provider who goes out to the home. So most of these folks don’t need to drive to this office, but you can see that alexandria has the most requests: advanced, page techniques, the power of citations, the what who and the how.
So if we go back to our example of the seafood restaurant in san diego, we can see that the AXI food restaurant has lots of Google Places citations examples here and if you look at the very bottom left hand corner, you can see that there actually a Hundred and forty more so if I were trying to beat them at this game, what I would do is I would look at every place that they’re listed and I would go in and try to get my client or my business if it were.
If, if I’m doing this myself listed on all the places that they’re listed on, because obviously Google likes to aggregate data from those websites, so that’s the first thing I would do Google Places advanced. The advanced techniques mean that you want to look at the competition citations. You want to copy them and you want to one-up them. It’s that simple. It does take a lot of time, a lot of effort and a lot of energy and sometimes an entire team of people to make this happen, but you can do it local SEO.
Your website metadata and I’ve said this before – should match your Google Places. Data should match all other directory listings data. So when you’re filling out your Google Places information make sure that everything else you do matches what Google Places says and you’ll have much more success off-site. Linking now should you be creating backlinks to your Google Places page. This means and people ask this question, because what backlinks are are links to typically to your website and the more backlinks.
Your website has the more authority it has and the it shows up. So the question becomes: if your Google Places page has a lot of links to it, will it show up better in the Google Places rankings, and I don’t think I think the jury’s still out on this? It does not hurt to get backlinks to your Google Places. Page each Google Places page has its own unique URL, so it never hurts to get backlinks to it.
Although you have to realize this, the continuous addition of citations and information about your clients, local business referencing, their nad, which is their name, address telephone number website, etc. In other words, their citations – this is one of the most effective ways to increase listing rank so that in reviews those the two first things you should be focusing on not necessarily backlinking to the Google Places page.
So when it’s all said and done and you’ve tried everything else and you’ve done anything else, then go for the backlinking. That might be something that you outsource article and Google Places. Ok, so just a little information. This is kind of our secret sauce. If you go to any of the articles that we upload for our clients, we put their exact citation in there YouTube in the description of the article we put their exact citation from google places in that section for the description of their article.
We always do that. It gives them extra citations and it works very, very well – the review triage system, what who and how? Ok. So let’s talk about reviews for a minute if you’re a restaurant – and you have a thousand reviews, the review triage system is not one that you necessarily need to use, but for everybody else, who’s not in the restaurant, entertainment industry or the travel industry. If you’re a plumber, if you’re a painter, if you’re a lawyer, a home care agency, a roofer or whatever, you might not have as many reviews as a restaurant with a thousand reviews, everybody knows that when lots and lots of reviews build up, there’s always bound to Be a few negative ones in there.
That’s completely normal and completely human nature, and we wouldn’t have it any other way so of a thousand review. Several of them may be a little on the negative side, but they kind of get buried by all the good stuff. So that’s okay, but if you’re somebody that doesn’t have any reviews or not many reviews or your industry doesn’t typically get a lot of reviews, then the most important thing you could do is use what’s called a review triage system.
This is a program that we develop. So that you only get the most positive reviews, but they are real reviews and they are from your customers. So what we do is we set up a website? That’s just for the review system. So we have it. Our client who’s. The business owner asked their customers to please go to a dedicated website, that’s just for them and leave some reviews. There are several questions that they’re asked it’s just basically, yes, no rating on the scale of one to five and then a little place where they can add some text and lots of clients are happy to do that.
They don’t have to. They don’t have to create accounts, they don’t have to do anything. They just go and leave their a review and they’re done once the review is done. That review is automatically emailed to us and to our client. So we can each take a look at it and decide if that review needs to move on to step 2. If it’s a really good review, it moves to step 2. If it’s not a good review, then the client are, but the business owner goes back to the customer to try to resolve the issues and that review never sees the light of day.
If it’s a great review, then we summarize it we send it back to the customer and say we would love for you to share this wonderful review with the rest of our community. Would you please put it on Google Places, yelping, yahoo or whatever, and we give them the link to do so. So this we have all of the scripts written out all of the emails written out. We have for anybody, that’s not so much in the elder care industry.
That’s the one you’re looking at here, but for anybody who’s, not the elder care industry. Like a plumber, a painter auto repair shop, whatever it is, you can actually incentivize clients by maybe giving them a free oil change or ten dollar gift card to starbucks or whatever. So you might want to think about the ways you can incentivize somebody to go through the kind of hassle factor of leaving a review on a review site and there’s a lot more to this, and we will have a product together just for the review triage system.
If you need help with the review triage system, let us know and we’ll put together one just for you and your clients top 10 review sites in Google Places search. This is just for for your reference. Only you want to look at what your competition is doing. First, this data and research comes from local SEO guy. This is andrew, scotland’s blog a local search, optimization small business marketing and search engine, optimization strategy.
So for 2011, the top ten review sites are Yelp, citysearch, insider pages, yahoo, local dealer, rater duties, book, tripadvisor, edmonds, agates an open table, and you can see a couple of them really do cater to the restaurant industry, but definitely look at what your competition is doing And then also, this list is extremely helpful. The best use of coupons that I went online to look for some really good examples and was hard to find any actually in google places, but I did run across this one, not too bad.
Free estimates are no new water heater through Hoffman brothers. There’s a local company to me: maintenance, programs and water heaters and all kinds of stuff like that, so they have three pretty good coupons. Actually they have four and when, if you are looking at them on your mobile phone, this is what you would see. You would see that they have some good information now. Only one of these coupons actually has a phone number in it.
This one over here on the right. All of them should have a phone number in them, and the reason is that, if you’re on your mobile phone, a phone number like this is one that you can just click on and automatically dial huffman brothers. So that’s something that they should include in every coupon plus there’s opportunity to put a picture in here, and so they should have a picture in each one of these here’s an example.
This is my listing. I just put this up as a quick example. If you know that most of the customers that are coming to your store or your website or two are looking for, you are using a PC or a laptop, you might consider putting a QR code with a dis special discount in your in your in your coupons And the reason I say that is that you can actually once somebody uses their smartphone to capture or to scan that QR code.
You can actually then capture their name, their phone number, their email address whatever it is, you want, so you can get more data from them if they they scan it. Now. The problem with this is, if you’re, a restaurant or you’re doing this for a restaurant or an entertainment, venue or travel industry. You don’t want to use QR codes in your coupons because they will show up on the actual cell phone and then they’re not scalable by the cell phone.
So this only is a good strategy when it’s done for businesses that you know, people are searching from their pc or laptop, but just sort of an example of what can be done. The next. The one of the important things to know is that Google Offers is in its beta phase right now and it’s a really only active in portland oregon and it’s just getting started, but it will be a competitor of Groupon and several other things.
If you have your Google Places act together, you will then have your google offers act together. So, if they’re, for no other reason, you want to make sure that you have google offers together and our google places together so that when google offers comes to your town, you can make the most of it. Google Maps and Google Places. Many people know what my maps is and if you don’t that’s, okay, it still exists, but it used to be that they would show up on Google Places pages and they don’t anymore because everybody spam them.
So what we do is we create a dynamic google map of our clients, location and we place it on their website. So if you look at any of our websites, you’ll see that each of them in several places, has a google map actually on the website. Now this is not a screenshot, it’s actually a dynamic map. So if you were to put your pointer on it and move around or click on it, it actually does stuff it moves around with you it you can actually click on the directions or show service area or more or rate it.
You can click on these things and you can actually make them work, so this is not a screenshot. This is an actual dynamic map and the embed code is on the Google Places page QR codes. This is a part I love. So if you want to know more about QR codes, you should first of all take the time to pull out your smartphone and scan this one and then you’ll see what I’m talking about so actually I just did this one in a mysterious way.
It’s a picture. So if you know me at all, you’ll know why I picked this picture, but anyway you can use QR codes for lots of things and they are going to fast become one of the most interesting ways to market your business, especially local businesses, so be sure to Pay attention to this vast company’s top 13 lists. Qr codes on business cards for scavenger hunts for labeling, for storefront displays, promotions, discounts and giveaways laptop stickers.
T-Shirts get funky with your QR code design by making it pink blue multi colored use. Qr codes to get like some follows on your facebook supplement, your retail space, increase your ecommerce sales, build your email subscriber list and get the phone ringing. In fact, you could. You know, instead of for a good time, call Jane. You can just create a QR code with James phone number on it. Stick it up all over the place and then lots of people will call Jane and I’m kind of just kidding.
Don’t do that. But anyway, it’s very funny: ok and then let’s talk about building your business. If you are the internet, marketer or the consultant, let’s talk about you for just a minute. First of all, you have lots of tools to your advantage. If you’re a traffic geyser person, you have influenced engines, local search, results, screen shots and other online tools of show placement. You should use all of them for pricing.
I always charge a setup fee at a monthly legacy fee to and to help your client. Your client understand more about why you need a monthly fee beats the simple rule of you cannot set it and forget it in this case. This is not a Ron Popeil product and you just can’t set it and forget it. You have to list everything so that the customer has a clear understanding of the amount of work involved on a monthly basis and folks, let me tell you there is a lot of work involved.
You need to you, have a choice. You can charge a high setup fee or a low setup fee and a higher monthly recurring fee, which makes the most sense in this economic environment. For you, my guess is that maybe a lower setup fee and a higher monthly recurring fee makes more sense because it becomes more digestible, easy to buy it off and chew. For the small business owner, I will say that for look for google places we do.
Custom quotes for anybody who wants us to do a Google Places program exclusively, and the reason is that, if you’re in New York City in your restaurant – and you want to be on the seven pack and you’re located in manhattan – guess what it’s going to cost you A lot more money for me to get you spend the time to get you on the top seven than it is for me to do that for you, if you’re a restaurant in West winnemucca North Dakota, where there is very little competition, so we always custom quote: Not because we think somebody else can afford more or less it’s because location, demographics, geography all play a role and how difficult or how easy it might be to get somebody in the top.
Seven so always make sure you check around a new little research before you throw out quotes for Google Places. Results, show results screen shots from before to after never miss an opportunity to show your client results and show prospects results. All you need is that first client and you’ll be able to get more to come to you over time. So what’s next, you can do this yourself if you’re a small business owner.
You can do this. If you’re, an internet marketing consultant go to ww LOL, place, profits, com, that’s local place, profits, com, there’s a 40 page PDF and of course I spelled and wrong and 19 articles that walk you step-by-step through everything from set up to advanced techniques. All 19 are there and they’re they’re excellent and they do walk you through step-by-step. The list price on the website is five hundred forty nine dollars and through midnight tonight now you’re reading this article or this webinar after we did our first webinar so and in the first webinar the price was 199 and you can do a to pay at 9950 E 30 days apart, so you can get some special pricing and special deals, but my request to you – because I don’t know when you’ll be reading this article is that you actually check with us.
First, these prices are not set in stone and we do not have to honor the 199 just because you’re reading this six months later, so you need to check with us and find out what the pricing is. What the deals are. There may be some really good out there, don’t ever hesitate to ask what you want to do. Is you want to send your questions about pricing about product if it’s not on the website, go to valerie at LTC, EP calm, just email me and i’ll be able to tell you what the current pricing is and where you can find the right length so Valerie At LTC EP calm, if you want to call us as 888 404 1513 you’re going to get a much faster response, though through email valerie at LTC EP calm.
Thank you so much. This has been valerie van move and I hope you enjoyed the webinar and good luck with your Google Places.
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