I really don’t understand this thing. I decided to go ahead and do a free training using real campaigns and I’m going to go through some real results, but also explaining it in a way that if you get tick-tock in this way, it will be a game-changer for you with your music. I promise not only that, no matter what type of music you have and no matter what age and you’ll see why.
So, let’s start here Muse, seven hundred and thirty, four thousand nine hundred views on this particular campaign. Twenty seven thousand eight hundred and ninety nine likes two thousand six hundred and sixty one shares and eighty-seven articles have been generated from this campaign. Now, let’s look at the finer details, though, because this is where it becomes more important for those views than views came out at point: zero, zero, one, one, five cents per view: that’s a fraction of a penny, twenty seven that will the same thing for the likes Shares were thirty, one cents per share and articles came in at nine dollars and seventy seven cents per article now you might not have Rannoch tick tock campaign, so I want to ask you in general: do you feel like these are good results for anything they’re? Not the worst results in the world I’ll tell you that, but they are the worst results that I’ve ever gotten on tick tock.
This was a situation where the artist had some business issues in the back end where the campaign didn’t even come to fruition like it was supposed to it had to halt mid campaign. But we still got these results and I’m going to go through the rest of results before I talk about some more aspects of tic TOCs, so check this out right here that same campaign just market it on tick, tock got some streams.
They’ve got about 1700 streams and those streams came out at 49 cents per stream industry average, and you have a really good play on this broker: you’re, probably going to see around two to four cents per stream. This was at 49 cents, but remember this is over time we just marketed on tick-tock and it bled over to here same thing for YouTube about about 1800 views on the YouTube article 47 cents per view.
You can get lower. You can get better than on YouTube. If you are dangerous enough, you learn it well enough. It’s easy to get 1 to 5 cents per view on YouTube. Of course you got. You know, fractions of a penny views that you can get on YouTube as well. If you really know what you’re doing, but let’s stick stick with an average of what most people are going to get one to five cents, all right 47 cents per view higher than that? That’s what this campaign got.
But again this is overtime. This is extra now, with that being said, a campaign. That’s currently running right now, point to one six well, two point: one cents per view is what it’s getting per stream on: Spotify, that’s right in the pocket of an industry average, and this is about 50,000 views that this campaign is gotten. Probably you know it’s still going it’s still going on. I just talked about it talk to the people earlier today.
So that’s still going remember this one only got 1,700 streams. This one at point, zero to one one. A fraction of a penny is at fifty thousand streams and still going on Spotify just from being marketed on tik-tok. Now we look at the YouTube results. It’s about 15,000 views in on the YouTube article that came from tick tock now the average well get remember. We said went to five cents if you’re pretty solid.
The average, for that particular campaign is about that’s a zero five. Seven. You probably can’t even see that so it’s about five point, seven cents right per view on that campaign. So that’s on the top end. If you were running but remember this, is it ad on YouTube? This is come over from tick-tock. Lo and behold, it’s about 10 million views on tick-tock right now, thousands of articles being created to it so you’re talking about four.
What this artist has done. The first campaign, by the way, when we talk about it being the worst campaign, it hasn’t it’s not even a thousand dollars spent on that campaign. Isn’t it’s not that much money that’s been spent and it got the results it did. This is somewhere a little around neck, but it’s some very good results, so maybe double the money, but you have far more results because we were able to keep running it and run with the strategy that we planned for – and this is what I love about – tick Tock you run in one place and get all of these results that get pushed in all these other areas right where traditionally, you might run something on Instagram and it stays on Instagram or it might be a programmatic ad, where you’re running it on Instagram and you’re.
Pushing the Spotify, so you see the results there or you’re running on YouTube and you push it there or it’s just one platform. That’s really seeing prime results a lot of times and a lot of people’s campaigns, but this is one campaign. That’s having people go to all other aspects because of something on tik-tok that I like to call transfer ability that has to be kept in mind. Whenever we consider any type of campaign, people will discover your tick-tock and they will happily go find your music, because up until now, there had it even been other direct link to select on Tik Tok.
For a long time, people hadn’t even been able to put a link in their bio when it comes to tick tock, so people could go directly to the music. So this isn’t people even saying hey. You go check out the link in my bio with the call-to-action. This is people literally hearing a song and then going to find it. Google searching in YouTube, searching it so 50,000 streams based on that behavior. Not go.
I’r pushing you over here. This is oh. I hear it whoa. What’s that song and that’s what we’re seeing again and again and again on tick-tock. Can you look at Instagram? We already know those prices have gone up: you’re not going to pay $ 100 $ 100 per 10,000 followers for an influencer, because we know it’s not worth that anymore. Right $ 100 per 10,000 followers means you’re paying $ 1,000. Just someone who has a hundred thousand followers and stop and think and tell me if you think, that’s worth it on tick, tock, I’m not on Instagram today.
I don’t think it is. As a matter of fact, I know for a fact. Many of those influencers know that it’s not they’re trying to hold on as much as they can, but so many of them have come down since I’ve been working with them because they already know and understand that there’s more competition in these other spaces they’re trying to Maintain if they can, but a lot of them have come down because they know it’s not worth it.
Instagram is suppressing traffic. So, to really understand, though, here’s something to consider when we look at tick tock right. This is how the content flows through tick, tock. There’s four buckets that you can look at content always starts in bucket number one. It’s shown to a small audience. It gets stressed test for a period of time and I can go deeper into the algorithm in another article, but just understand that is here for about two hours and it starts to move throughout the platform and it stops on level three for about four days.
Actually, you understand that when you start to get into tick-tock and see how the content flows as well, but if you need to make it there once you make it to each level, it’s shown to more and more people, so these levels also coordinate with the size Of the box you’re being shown to a small bucket, let’s say maybe 2,000 people and then you’re being shown to maybe 20,000 people think you’re being shown to 200,000 people, think you’re being shown to two million people and beyond right.
That’s how the flow of the content works, but outside of the transferability, which is one of the most important factors of tick-tock. When it comes to an artist. People are looking for your music they’re hearing your music and then they’re actively going to look for it, because this platform works like promo daily. Every single article is promo, except people are giving you permission to show it to them.
That’s um, marketers dream. The other thing is viral loops, so because of how this works, the way the platform is built. If you drop a article right, then it’ll go through these levels and your article might make it to level 2. Somebody sees that article and they decide I’m going to create a article, and this person could be better. You then creating articles. In matter of fact, they might actually have a lot more followers and be a strong content creator, so they might do it and then it’ll take it to level 3.
Multiple people see their article and then they might do it. Let’s say 5 people see their article and one person stops on level 2. Two people stop on level three and then four four of them make it. No that’s wrong, math to people who make it to level four alright. So now you have people being planted as seeds on different levels, all coming from one article, all right, so you drop a article that article creates other articles and being dope that article inspires other people to make articles, and next thing you know you’re entering into this Viral loop right so now it’s marketing for itself.
In the same way, we think about passive income and people say I want my money to work for myself on tic-tock. Your content is working for itself. It’s a little soldier that gets other pieces of creators and content out there to create for it and then, when they create. That brings back more content that gets created and it continues this loop. While your article is working for you, you can continue to make strategic moves to boost that content as well.
So that’s one of the biggest beauties we have the transferability of content on tick, tock and then also the viral loops being built in and just to actually drive that point through. Let me pull this something right here, so that first campaign the worst campaign that I talked about 87 articles generated. We only created four articles for this campaign, so 83 of those articles all came because of that viral concept, that’s ingrained into tick-tock.
There were other people who saw those articles and said I want to create articles off of it, which allowed our cost per article to come down to nine dollars and 77 cents. As a matter of fact, remember I mentioned this is that worst campaign that I’ve ever had run on tik tok, that artist was actually extremely delighted from the results and what based on what they had to pay any results. They saw somewhere else and they wanted to do more and more work, hopefully after they finished figuring out all the back end business troubles that are going on right now.
We because we know what it could have been and it could have gotten closer to those other campaigns that we run. We were kind of sad about it. We were highly disappointed, especially with that song and another thing about that particular song. It had zero bass in it, zero, so the type of music that you think blows up on tick-tock, it’s not just high-end, energetic hip-hop. It’s not just super poppy songs that song.
I don’t even know what to call it. Honestly, it’s pretty slow. It’s not even our abhi song, it’s some kind of mid alternative, modern, whatever you want to call it right, but it’s it’s an interesting type of sound and it still is taking off in its own with those little pushes that we put behind it EDM. I see that blow up on Tik Tok, all the time country plenty of traction on tick-tock. It doesn’t matter your type of genre and it doesn’t really matter your age, because it’s about the music itself, if you run and understand how to push the campaigns in the proper way right, people are hearing the music and going to find the music before they even Think about who they see in it like who the actual artist is.
That’s after the fact, as a matter of fact, there’s there’s some I’ve seen some instances where people have been highly surprised to find out who the artist is, how they actually look and all that after they hear the music and become fans of the music is so, But that’s what you want right! You want followers based off the merit of your music. First, that’s what so many artists are looking for tick.
Tock of is that, in a way that a lot of these other platforms aren’t necessarily affording all right, it’s more Spotify. In many ways than it is Instagram because people are truly discovering music or in tik-tok that’s another conversation for another day, but just understand that this should be enough to give you an idea that you don’t have an excuse on age. You don’t have an excuse on your type of music, because all of that stuff is there.
Alright, Gary Vee is talking about it, a lot, because it’s a very real thing. You hear a lot of people talking about it, because it’s a very real thing from using results, and so much of the industry, I’m in meetings all the time. These people are coming right. These people are coming and the prices are going to triple at minimum. For a lot of these influencers and a lot of these other types of campaigns that you might be looking to run on tic toc, because they’re going to bring the money, you need to make sure that you get in before the prices rise.
Particularly if budget is a constraint for you, so if you want to make sure you understand tick-tock and you want to get onboard as quickly as possible on how you specifically can benefit as an artist, because there’s a lot of content and ideas for just creatives. In general, but how you can benefit for music then check out our free training. It’s at tic, toc, music, promo calm, and you will reap a lot of benefits from not having to go through figuring out tic toc.
It’s a completely different platform so get on there. Utilize the information and put it to work because tic toc is a game changer and I’ve yet to see a social media platform that impacts an artist music directly like this get on while it’s sweet, because it won’t always be this easy, tic, toc, music, promo dot-com. We have an entire free training and for those of you who want to share this article with your friends, you can check it out on the brand man page I’ll, make sure it gets posted on the brandman page on YouTube.
So here’s our overview of the strategy phase, which is the first phase of ultimate web design, and here I’m going to start explaining to you how you actually do this for yourself. So the goal of the strategy phase is actually very simple. The goal is to get to the point where we know that we’ve really got something to take to market.
We know we’ve got something to take to market. So how do we know when we’ve got something to take to market? Well, what we’ve done in ultimate web design is created. This thing called the circuit and the circuit is made up of five elements when the circuit is good. We know that we’re good to go to market. That’s that’s how they the whole idea works. You may find that one or more of the elements that comprise the circuit are not great and not ideal or not aligned with the others, and it’s important to remember that any of these five elements may be revised, so the strategy phase starts with this is got Two parts: it starts with the circuit interview where we ask a bunch of questions so that we completely fully understand the reality.
The truth, the situation as it actually is right now, and we do that by looking at all of those five key circuit elements, and we also want to understand the context of the business, but in particular, where does the business want to go? What does it want to achieve? There’s no point saying to somebody: well, you could make a lot of money doing this thing if they don’t want to do that thing, if it’s not part of their passion, so we have to take all all the the true facts into account and then the second Part is the circuit review and what we do in the circuit review is we examine and ask some some more questions? Looking at the the data, the facts, the information that we gathered in the first part of the interview – and we ask the question: do we have a circuit that is complete and strong and integrated? Because if we don’t, then we’ll need to do what we just talked about make changes to one or more of the five elements until we do have a complete and strong and integrated circuit.
Now it’s worth mentioning at this point that they, the strategy method, is very much organic. I started doing this a few months ago. I’ve started building up these questions and I’m still doing it. The circuit questions are not 100 %, perfect and comprehensive, and they never will be, and ultimate web design takes a scientific approach. So what we’re doing is we’re constantly aiming to improve the process and in fact I just used this method.
I did these the circuit to circuit interviews this week on Tuesday, and I added at least two questions to the questionnaire when I did that so the circuit is made up of. As you said, five elements and these elements are logical and and true. This is not some kind of academic idea about how businesses can work. They are the true elements that make up a potential business. It starts with the brand that is the center of everything and that the brand is who you are.
Who is selling this? Who is making this promise? The brand then has multiple products, and/or services and there’s an important distinction here between products and services, and that the the next element, which is propositions, products and services, is what you actually do, what you actually deliver. So if I order a book from Amazon the thing that arrives through the post, the package with a book in it, that is the product all, let’s say that I have a client or several clients and I’m delivering say, marketing, consulting write, marketing, consulting is a service And an hour of marketing consulting is an hour of marketing consulting, but there’s a distinction here, because the proposition, what a client actually buys may be a combination of products or services packaged in a certain way priced a certain way and also promising to solve a particular Kind of problem, so I could deliver what I do as a workshop for 20 small local businesses, and I could do it for free right.
That’s a proposition that workshop is what I do packaged a certain way and pitched a certain way, or I could sit with a client for three days for very high fee and say I’m going to analyze your business and tell you exactly what to do for the Next, 12 months in your marketing, the interesting thing is I’m using the same skills, it’s still at marketing consulting by the hour, but they’re packaged slightly differently.
The fourth element is problems, because propositions are promises to solve a problem. Problems are what motivate people and opportunities also come into this. You know missing an opportunity is also a problem, so we buy, we enter into deals trades transactions when we are motivated to solve a problem, there’s something that we need, there’s something that we want. There’s something. That’s wrong that we want to put right, there’s something that we can capitalize on and that’s what motivates us.
So we need to understand the problem without a problem: there isn’t the sale and then the fifth of final element is the market. What is the group of people that shares that problem? What do we know about them? Because if we don’t know who we’re going to sell to, how can we sell to them? So those are your five elements: brand product and service, propositions problems and markets. Now it’s possible and in fact quite common for businesses to have multiple propositions and it may be helpful for you to to picture it in this way.
So you’ve got the brand at the center right now. The brand should always be the same. So when we actually get around to to doing the circuit interview and when we’re looking at the brand, then we asking questions about what does it represent? What does it stand for? What does it stand against? Why does it exist? What is its overall promise to the world, so my vote for my business. My brand is about let’s make things better.
Let’s do web designer marketing the right way right and within that. As part of that, I am expressing that brand through this course, which is a proposition. But I can also Express the same thing through my blog and through other products and books and speaking engagements right. But the important thing is that the core of the brand is always there. It’s always the same. Outside the brand we’ve got the second element, which is products and services and, of course, a brand, as we’ve seen can have multiple products and services.
Web design from scratch is my blog tutorial site. That’s one of my products right ultimate web design is one of my products and I can also provide services as well, so one brand can have multiple products and services the next element. The third element is the proposition as we’ve seen. This is how a product or a service can be packaged for the market. Okay and, of course, a product or service may have multiple propositions.
So, as we’ve seen, you can provide one service as a web doctor report or as a positioning day or whatever you like, and when you take a product or service and say this solves that problem, then it becomes something else and that’s that’s really. What a proposition is it’s that meeting point between this is how this thing this product or this service will solve your problem. So the problem is the next phase, and so normally, when we’re talking about your propositions out out to the market, a proposition should really address.
One major problem and then on the outside as well: we’ve got the market and the market, of course, is the group of people who who share that problem. So we don’t want to get too theoretical about this, because that’s not what all this is about. But it may just be helpful to to hold in your mind that the brand is at the center of all this and that you can have multiple circuits that are reaching out like arms like spokes, reaching out to the market in different ways.
But each one of them needs to have integrity. Each one needs to have products and service that matches the brand. The proposition that says this is how this product or service solves that problem. The problem needs to be good. It needs to be something that’s going to motivate people and there has to be a market, and you have to know who that market is and if you haven’t, got all of those elements, contrasts and aligned.
Then you’ve got work to do because if you go to market, this is the important thing. If you go to market with an incomplete circuit, you’re going to be pushing uphill you’re going to have challenges, and it you may find yourself tempted to to get into things manipulations like sales and discounts or maybe exaggerating the truth, because you, if you’re fighting an uphill Battle, you need to know what all these things are before you start.
So let’s look at step one. So we start. As I said, with this circuit interview, we ask a lot of important questions and I mean a lot. It’s it’s quite radical, quite a a break away from the norm to to deal with clients. In this way, I’ve got over a hundred questions right now in the questionnaire and that list this is going to keep growing, and we ask those questions because we have to get a complete picture of all of those five elements.
In fact, when I sit with a client, I quite often find that, for example, but this week I’ve done this twice already this week. I’ve got another one today and with one of the clients right, she she’s running a social enterprise to do with them, birth, pregnancy and birthing advice, and she actually had. I think we counted eight different propositions. She was delivering the knowledge and to help that she can deliver in eight different ways, so she was really split.
Eight different ways with classes for this and advice for that and hands-on help with the other and they’re. Also, looking at a an online product for delivering information right, so there’s this five elements, but in fact you cannot you can that can mean in a way multiple circuits within that. So to help us do that, we’ve got this extensive questionnaire. That’s made up of core questions and they’re organized by the five elements, but you do not have to work through those questions.
All the elements in order and in actual fact, what we’re finding is, that it’s good to start with a brand good to start with then follow on with what you do, but then address it from from the other end who’s the market. What’s the problem that they’ve got and then finally join those two in the middle by looking at the propositions? That’s what we’re finding tends to work really well. So the second step, then, once we’ve got gathered all that information asked loads of questions spent hours talking about it is a circuit review.
We are reviewing the circuit, so we then look at that big picture and we say: okay, does this? Give us a picture of a circuit that is complete. That is clear. That is strong and also is it aligned. Are these five elements aligned with each other? If you imagine it’s like an electrical circuit so that if any of the components aren’t lined up and joined together, the circuit doesn’t flow, the energy can’t flow around it, and I cannot cannot overstate the importance of alignment, because if what you’re about and your passion and Your belief in your experience and your love that you put into what you do, if that isn’t appropriately expressed in the services and the products that you actually create and deliver, and the the promises that you make to solve particular people’s problems.
If all of that doesn’t actually line up, then either people aren’t going to get it or you’re not going to get it if you’ve ever experienced, maybe being in a job or taking on a project that you just don’t want to do. That is probably because it is just not in alignment with who you are and what you’re about in the world and what you want to mean to the world. So what we’re looking for is a circuit.
That’s got all those elements there and each one of those elements is is present it’s clear: we understand it it’s powerful and that it is properly in alignment with the other elements around it. So why is all of this so important? Well, it’s what we’ve been talking about integrity, integrity means in the context of of our strategy when what you are and what you do and what you promise to do, what you solve and who you solve it for all of that is true, I mean really true Marketing is not about pretending, because we we recognize pretending right.
We’ve got we’ve developed filters. We get so many messages thrown at us every day that we’ve got highly tuned filters to help us to screen out stuff that isn’t credible, so ultimate Web Design says we are not pretending, we’re not going to lie. We’re not going to exaggerate what we’re going to do is we’re going to dig deep we’re going to explore going to discover the stuff that really matters, and then we’re going to be really disciplined so that we get all this stuff right and in alignment so that, When we go to market guess what it’s actually so much easier when you know who you’re talking to you know what they care about the problem that they want to solve in.
You know that you’ve got the thing that will solve it and that that is what you’re about you get the connection you get the circuit connection and what that really means is that what you’re about as a brand – and this applies to your clients and everything right. What you’re about your? Why connects with theirs? And that’s when the energy flows, when there’s a heart-to-heart connection from one end of the circuit to the other? You might imagine it like a bicycle wheel and the spokes on a bicycle wheel are all important, because together they make the wheel incredibly strong.
If you remove any one of those spokes, then the wheels integrity is compromised and the wheel, the whole wheel could then buckle and fail if one of those things is not present or not in alignment plus. Looking ahead, if we’re going to create a great campaign for any business or for any particular product, we don’t only need to know these things all right, but we’re going to have to express all of that.
All of these things that I’ve been talking about this is how this thing uniquely solves your problem. This is why you need this, and you need to put your hand in your pocket and buy this now. We need to express that and expressing all of this stuff fully means that we are reaching out to our perfect target customer that we know intimately and we’re letting them know clearly why they really need what they’re offering and why they can believe in.
You belief and Trust are amazingly important. We need the full story. Story is important, because a sale actually is not a logical thing. We we’re told that you know you can be weighing up of pros and cons and we like to sometimes believe that that’s the way that we buy, but it’s not really true – we’ve known for a long time that the decision to buy is fundamentally made emotionally and The primary medium of making that decision is story story communicates so much so.
We’ve got to get the full story to many. Businesses fail to communicate the full story and not just small businesses. They promote the thing that they want to promote and they assume that the customer is equipped to qualify herself to identify the problem and realize that the business can be trusted. It’s actually very lazy and that just doesn’t happen. So we need to spell it out, but we can only do that when we have the full story ourselves and the circuit is so powerful and so helpful for that, because it gets all of that stuff.
The full story that full big picture gets it out, expressed and communicated and written down. It reveals any weaknesses or gaps or areas where we’ve got incomplete. Understanding and remember. All of this isn’t theoretical in of these five elements are real elements, they’re logical, and this is what makes up a a business or, if you like, a platform to sell, have we got a business, because if we haven’t, if we don’t really know what problem we’re Solving – and we really don’t know who that you know the market is that it has that problem – you shouldn’t be going to market simple, as that, so we’ve got to get it right first and here’s a little image that might help.
You remember why it’s so important to get it right. First, imagine that your business is one of these enormous tankers or ships that this that sails the ocean and that to change direction takes about 50 miles right. So it’s not easy to steer and remember this as well, if anything’s wrong, right fix it, if you’re not pointing the right direction, now change direction now – and this might help you to understand it.
Let’s say you’re at Point a and you want to get to point B right. This is the goal. This is the business’s goal all right. This is the businesses vision right. There are a now and they want to go to B. So clearly, the most efficient way to get from A to B is a straight line. Now, what happens if the business is actually not heading towards B? Right now like that tanker now, the tanker is not going in the right direction.
Now, what do? What should we do? Well, don’t want to end up at a place that is further on down this direction, where you’re going because then you know, if you change direction, then and start heading towards B, you’ve had to travel further, it’s going to take longer it’s going to be more expensive. It’s going to drain your resources, so that’s why it’s so important to get your direction right. First, we start with the end in mind.
We know where we’re going. We have all the facts and, if there’s anything that we’re missing anything that’s wrong, we fix it before we carry on so that really, fundamentally, is the purpose of the circuit interview that we do, and you know you can do this for your own business. I do it for any campaign that I want to do. I will do a circuit review now, and so you do the the interview you get all the questions out.
You ask all those questions. You probe you make sure that you are disciplined and diligent and that you don’t accept a fuzzy answer, because your priority is important. Then you review. Have we got a complete circuit right and I’m going to be walking you through the entire circuit questionnaire, and I’m also going to give you techniques and methods that you can do to review that questionnaire so that when we come to to move on and we we Plan and execute our campaigns.
We can do that with incredible ease and confidence.
The history of El Salvador begins with several Mesoamerican nations, especially the coast, Catholics, as well as the lenka and Meyer in the early 16th century. The Spanish Empire conquered the territory incorporating it into the Viceroyalty of New Spain ruled from Mexico City.
In 1821, the country achieved independence from Spain as part of the first Mexican Empire, only to further secede as part of the Federal Republic of Central America in 1823. Upon the Republic’s dissolution, in 1841, El Salvador became sovereign until forming a short-lived union with Honduras and Nicaragua called the greater Republic of Central America, which lasted from 1895 to 1898 from the late 19th to the mid-20th century.
El Salvador endur’d chronic political and economic instability, characterized by Cruz revolts and a succession of authoritarian rulers. Persistent socio-economic inequality and civil unrest culminated in the devastating Salvadoran Civil War 1979 to 1992, which was fought between the military, led government and a coalition of left-wing guerrilla groups. The conflict ended with a negotiated settlement that established a multi-party constitutional republic which remains in place to this day.
El Salvador’s economy was historically dominated by agriculture, beginning with the indigo plant Anil in Spanish, the most important crop during the colonial period and followed their RAF to buy coffee which, by the early 20th century, accounted for 90 % of export earnings. Part one before the Spanish conquest, before the Spanish conquest, the area that is known as El Salvador was composed of three indigenous states and several principalities in central El Salvador, where the indigenous inhabitants that peoples all the peoples, a tribe of the nomadic people of now.
Where that was settled there for a long time, the people were a determined people who stoutly resisted Spanish efforts to extend their dominions. Southward, the region of the East was populated and then governed by the lanka’s. The North Zone of the Lemper High River was populated and governed by the justice and Mayan people. Their culture was similar to that of their Aztec and Mayan neighbors. Several notable archaeological sites contain dwellings and other evidence of daily life.
1,400 years ago. These were found preserved for Neath 6m 20 feet of volcanic ash, our two Spanish conquest, 1524 to 1525, the first Spanish attempt to control Elsinore EO of cars, Caitlyn or the lordship of cows Caitlyn failed in 1524, when Pedro B Alvarado was forced to retreat by Pitbull Warriors led biking at lai cattle and Prince atonal in the Battle of occur juggler in 1525. He returned and succeeded in bringing the district under control of the audience or of Mexico.
Part three Spanish rule 1525 to 1609 Pedro de Alvarado named the area for Jesus Christ. El salvador, the savior, he was appointed its first governor, a position he held until his death. In 1541, the area was under the authority of a short-lived audience of panama from 1538 to 1543, when most of Central America was placed under a new audience of Guatemala, part for independence, 1821. In the early 19th century, Napoleon’s occupation of Spain led through the outbreak of revolts, all across Spanish America.
In New Spain, all of the fighting by those seeking independence was done in the center of that area from 1810 to 1821. What today is central Mexico once the Viceroy was defeated in the capital city today, Mexico City in 1821, the news of the independence were sent to all the territories of New Spain, including the in tendencies of the former captaincy of Guatemala. Accepting this as a fact, El Salvador joined the other Central American in tendencies in a joint declaration of independence from Spain.
The public proclamation was done through the act of Independence in 1821. After the Declaration of Independence, it was the intention of the New Spain Parliament to establish a Commonwealth whereby the king of Spain Ferdinand via the second, would also be emperor of New Spain, but in which both countries were to be governed by separate laws and with their Own legislative offices should the king refused the position.
The law provided for a member of the House of Bourbon to accede to the New Spain throne Ferdinand VII ii, however, did not recognize the independence and said that spain would not allow any other european prince to take the throne of new spain by request of parliament. The president of the regency, a ghost india Tobit, was proclaimed emperor of new spain, but the Parliament also decided to rename New Spain as Mexico.
The Mexican Empire was the official name given to this mono aquel regime from 1821 to 1823. The territory of the Mexican Empire included the Continental in tendencies and provinces of New Spain proper, including those of the former captaincy General of Guatemala. El Salvador, fearing incorporation into Mexico, petitioned the United States government for statehood, but in 1823 a revolution in Mexico arrested, Emperor agustín de Iturbide II and a new Mexican Congress voted to allow the Central American in tendencies to decide their own fate.
That year, the United Provinces of Central America was formed of the five Central American in tendencies under general Manuel Rosales. The in tendencies took the new name of States in 1832, Anastasio okie, no led an indigenous revolt against career lows and mestizos in Santiago, non ul Co. A small town in the province of La Paz, the source of the discontent of the indigenous people, was the constant abuse and the lack of land to cultivate.
The problem of land distribution has been the source of many political conflicts in Salvadoran history. The Central American Federation was dissolved in 1838 and El Salvador became an independent republic from indigo to coffee displacement. El Salvador’s landed elite ended on production of a single export crop indigo. This led the elite to be attracted to certain lands while leaving other lands, especially those around former volcanic eruptions to the poor subsistence farming and the Indian communes.
In the middle of the nineteenth century, however, indigo is replaced by chemical dyes. The landed elite replaced this crop with a newly demanded product coffee, the lands that had once been dependent for the product, indigo, we’re suddenly quite valuable. The elite controlled legislature and President passed vagrancy laws that removed people from their land under the great majority of Salvadorans became lenders.
Their former lands were absorbed into the coffee plantations, thinkers Hector, Lindo Fuentes, book titled, weak foundations. The economy of El Salvador in the 19th century asserts that the parallel process of state building and expansion of the coffee industry resulted in the formation of an oligarchy that was to rule El Salvador during the 20th century part for independence. Chapter 1: the oligarchy, the oligarchy that have controlled El Salvador’s history were all but feudal, lords.
Although the Constitution was amended repeatedly in favor of the feudal lords in one eight five, five one, eight six, four one, eight seven one one, eight seven, two 1880, 1883 and 1886. Several elements remained constant throughout the wealthy. Landowners were granted supermajority power in the national legislature and economy, for example, the 1824 Constitution provided for a unicameral legislature of seventy deputies in which 42 seats were set aside for the landowners, the president selected from the landed elite was also granted significant power throughout each of El Salvador’s fourteen regional departments had a governor appointed by the president.
The rapid changes in the Constitution are mainly due to the attempts of various presidents to hold on to power. For example, President Dorado barrios created a new constitution to extend his term limit. Coffee gave birth to the oligarchy in the late 19th century, and economic growth has revolved around them ever since the 14 families. Last Catorce families is a referenced with the oligarchy which controlled most of the land and wealth in El Salvador during the 19th and 20th centuries.
With names, including de Sola, latch he’ll do ns Dalton Rey Gallardo, Queen Nona’s and silver ax end. Last 35 years, the men of economic power in El Salvador have transformed themselves landowning agricultural exporters converted into powerful financiers. The riches of El Salvador have been reconsent rated in a few hands, an event without precedent in the history of this country or the Central American region from the 14 oligarchic families of the past century now capitalized distributed among eight powerful business groups before the commencement of The civil war in 1980, the Salvadoran economy, revolved around three agricultural products, coffee which was preeminent sugar cane and cotton.
These defined the life of this small country that had a population of no more than three million inhabitants. Eight business conglomerates now dominate economic life in El Salvador and they are largely owned by the descendants of original 14 families of the coffee oligarchy. Those 8 business groups are grupo, Cass, Kaitlyn, Bern, Agricola, Banco self, at Orono, Banco de comercio grupo, a ghazal grupo Poma, grupo de Sola and grupo Hill part 5, military dictatorships, 1931 to 1979 between 1931, the year of general Maximiliano hernández, Martinez’s, coupe and 1944, when he Was deposed, there was brutal suppression of rural resistance.
The most notable event was the 1932 Salvadoran peasant uprising, headed by Farah bundo Marty, Chi Feliciano armor from the Eze Alko tribe and chief Francisco Chico Sanchez from Chihuahua is Alko subdivision the government retaliation commonly referred to as la matanza. The slaughter which followed after the days of protest in this mat arms are approximately 40,000 indigenous people and political opponents were murdered, imprisoned or exiled until 1980.
Albert, Juan Salvador and temporary president was an Army officer. Periodic presidential elections were seldom free or fair from the 1930s to the 1970s authoritarian governments, employed political repression and limited reform to maintain power. Despite the trappings of democracy, the National conciliation party was in power from the early 1960 until 1979 general Fidel Sanchez Hernandez was president from 1967 to 1972 colonel Arturo Molina from 1972 to 1977, and the last one was general carlos alberto romero from 1977 to 1979.
During the 1970s, there was great political instability in the 1972 presidential election opponents of military rule united under jose napoleon Duarte leader of the Christian Democratic Party PDC. Amid widespread fraud, droite as broad-based reform movement was defeated, subsequent protests and an attempted coup, a crushed and duarte exiled. These events eroded hope of reform through democratic means and persuaded those opposed to the government that armed insurrection was the only way to achieve change.
Part six Salvadoran Civil War, 1982 1992. In 1979. The reformist Revolutionary Government hunted took power, both the extreme right and the extreme left now disagreed with the government and increased political violence quickly turned into a civil war, the initially poorly trained Salvadoran armed forces. Esf also engaged in repression and indiscriminate killings, the most notorious of which was the el mozote massacre.
In December 1981, the United States supported the government and Cuba and other communist states supported the insurgents now organized as the Farah boon doe Marti National Liberation Front, FML n. The Chapultepec Peace Accords marked the end of the war in 1992, and FMLN became one of the major political parties in accordance with the peace agreements. The Constitution was amended to prohibit the military from playing an internal security role, except under extraordinary circumstances.
Demobilization of Salvadoran military forces generally proceeded on schedule throughout the process. The Treasury, Police, National Guard and National Police were abolished and military intelligence functions were transferred to civilian control by 1993 nine months ahead of schedule. The military had cut personnel from the wartime high of 63,000 to the level of 32,000 required by the Peace Accords by 1999.
Esf strength stood at less than 15,000, including uniformed and non uniformed personnel consisting of personnel in the Army, Navy and Air Force. A purge of military officers accused of human rights abuses and corruption was completed in 1993 in compliance with the ad hoc commission’s recommendations, the military’s new doctrine, professionalism and complete withdrawal from political and economic affairs leave it’s one of the most respected institutions in El Salvador.
Citation needed more than 35,000 eligible beneficiaries from among the former guerrillas and soldiers who fought in the war, but not all received land under the peace accord mandated land transfer program which ended in January 1997. The majority of them also received agricultural credits, part 7 postwar period 1990. To present the FMLN participated in the 1994 presidential election as a political party, armando Calderon salt, the rren, a candidate won the election.
During his rule, Calderon Sol implemented a plan of privatization of several large state enterprises and other neoliberal policies. The FMLN emerged strengthened from the legislative and municipal elections of 1997, where they won the mayority of san salvador. However, internal divisions in the process of electing a presidential candidate damage to the party’s image, Harare n, again won the presidency in the election of March.
The 7th 1999, with its candidate Francisco Guillermo Flores Perez in the presidential elections of March, the 21st 2004 Harare na was victorious again this time with the candidate Elias Antonio Sarka Gonzales securing the party’s fourth consecutive term in the same election economists, a novel, Manal barniz de Escobar became el salvador’s first female. Vice president. The election result also marked the end of the minor parties, PCN PDC and CD, which failed get the 3 % required by electoral law to maintain their registration as parties.
Fifteen years after the piece of courts, the democratic process in El Salvador rests on a precariously balanced system since the legislative assembly degreed and honesty after the accords. As a result of this amnesty, no one responsible for crimes carried out before during and after the war has been convicted in the post would period. El Salvador began to have problems with high crime, Lara’s or gangs, mainly due to the deportation of Salvadorans living in the United States illegally.
The two programs la mano, dura and mano supe dora created to combat crime have failed, currently El Salvador’s largest source of foreign currency. His remittances sent by Salvadorians abroad, these have been estimated at over 2 billion dollars. There are over 2 million Salvadorans living abroad in countries including the United States, Canada, Mexico, Guatemala, Costa Rica, Australia and Sweden. In the 2009 presidential elections FMLN candidate, Carlos Mauricio Funes cartagena, a former journalist won the presidency.
This was the first victory of a leftist party in El Salvador’s history, Funes took over as president June, the 1st 2009, together with Salvador Sanchez Serena’s. Vice president, this recording is a derivative work from Wikipedia for more information. Please visit http://www.Kcc.Hawaii.Edu
It is December of 2019 and we have been through 2019 sa EP, which shook up the industry for sure it was.
It was a crazy, a EP and a lot of my Medicare clients have had hundreds and hundreds of apps that they put in. I know one office of seven people that had two thousand two thousand AP Medicare apps go in just during a EP, and there are seven people in that office he’s doing something. My other clients are doing something that, if you’re not doing you’re setting yourselves up and yourself up to fail.
Okay, so we have a lot of clients across the country that do Medicare final expense, various types of insurance and there’s really three things that I want to kind of break down for you today. One is, I want to kind of share with you what we learned during this AEP and and there’s a couple key components: ok, 2019 annual enrollment period was absolutely totally different than 2018. There was hundreds and hundreds of millions of dollars that went into digital marketing.
That did not go into digital marketing in 2018. Even what I mean is I’m talking to major carriers, they’re, giving us $ 100,000 projects that are only you know being spent in one particular area of the country, and that was one twelfth of their budget. They spread that out between you, know, multiple different projects and multiple different. You know organizations because the co-op dollars will return from the carrier that they just wanted them to do for digital.
So we had this huge. You know we had these huge projects that were coming across and that business just wasn’t there. In 2018 there was not carriers giving co-op dollars to IMO’s to promote their products digitally. So we had to go through a massive shift of compliance and getting all these articles approved through Aetna and Humana Mutual Omaha and all this other stuff, but I’m telling you guys there’s big money coming in the digital marketing space.
Now, what does that mean? That means it’s all going to get more competitive. That means that in 2020, if you’re not trying to play ball in the digital space, you’re going to get left behind, there is lots of money there is, you have got to know what’s going on and want to make sure that you’re above you know above the Surface of what’s happening, so you know I can tell you right now that the digital marketing space of the insurance marketing world is growing growing growing, and that brings it to my second point.
I know a lot of you guys have made a lot of money and built a business on Direct Mail leads, and I’m not ever going to say that Direct Mail is dead or bad or anything. But I can tell you for a fact. I hear every single week in every single month how the direct mail isn’t pulling like use to the quality elite, isn’t like it used to they’re not getting as much Lisa. These an area and most of the organizations that are living on Direct Mail are using some other form of supplemental lead source to get them in front of the people, so that supplemental lead source is typically one of two things right.
The first thing that they’re going to do is digital marketing leads you, you know just internet leads whatever. That is the second thing that a lot of people do is what’s called live, transfers from from call centers now a lot. Some of these call centers are being built overseas, but any of the big IMO’s and big clients that we work with are winding down their Direct Mail, spins and winding up their Live, transfer.
Telesales leads and winding up their digital leads to fill in the gaps as well, and this is absolutely a trend they need to be a part of. There is no way around it. If you’re living on Direct Mail, only you’ve got to figure out how to get outside of only direct mail and diversify your lead source. Now that does mean that the marketing the digital marketing world is very competitive. I sat down in the conference room of one of the largest insurance company, that’s privately held in the country and I talked to their lead call centre, guy that had a killer, AEP and, I said, hey well where to get most most of your leaves.
You know he told me he said good domains, that’s all he said, and I said well that was pretty cryptic and he’s like. Well, I’m not going to give our secret sauce, but I’m telling you right now even large carriers, who are typically sometimes behind the curve on innovation and adapting to new sort of strategies that guy who runs the call center of the largest privately held insurance company. In the world told me you know two words good domains, I’m telling you guys there’s a massive shift coming if you guys are not getting on board with this in 2020, towards the digital way trying to diversify your lead source.
You you’ve got to get on that board right. So when it comes to tell us telesales or teller leads, one of the things that I found is that a lot of people are doing a lot of tell elites as well. One of the reasons that I feel like telesales live transfers tella leads are working is because I feel like there is such a boom in digital marketing. Overall, that’s fueling. Some of these large call centers that they have huge databases of these aged, leads that they developed on themselves through digital and they’re, really being able to work back past leads then have to buy aged leads from anybody, because they’re developing their own and they’re working through These these leads constantly and they’re able to because of the advent of digital marketing.
You know you’re able to do a marketing campaign with 48 states. If you went drive all those leads that cost per lead could be as low as two three dollars. Whatever that ends up being get into your system, dial it and then what what’s happening is. Is he and the telesales side they’re, typically opening with openers that are taking those leads? And just you know, working through those leads getting through the qualifying questions, the health questions or you wheelchair-bound? You have cancer, you know Alzheimer’s, all all the big ones are in nursing home age, qualify, health, qualify and bank account qualify and once they check the main boxes, they’re then transferred over to the closer’s.
So what I see most big large telesales operations doing successfully is not just dropping leads into closers laps, but dropping leads into openers laps and what they call like marketers or whatever qualifying that kicking it over to the closer on the field sales side. What I see is the same thing you essentially except with appointment, centers, so a lot of times the high high-volume guys that I see that are doing big time volume.
You know fifteen thousand dollars a week of premium. You know whatever that number ends up being. They all have one thing in common and that’s they have an appointment setter that the person drives. The leads into the appointment setter qualifies the lead, sets the appointment and then they’re also implementing other digital marketing tactics that allow that user to then Auto book, an appointment as well, and so that person that’s the actual closer that has the talent of the understanding the Products and can work with the person in the home or whatever that looks like it was actually not doing the dialing and setting it’s more so the appointment center.
That’s doing that for them, so those three things are really really crucial in 2020, if you’re, not if you’re telesales, you’re, not working with openers and live transfers, you’re not doing what the Kings are doing. If you are in fuel sales and you’re, trying to dial your own leads to save money on appointment Center, you’re not doing what the big producers are doing. If you’re trying to work your own Direct Mail leads, you are not absolutely not doing what the the big dogs are doing.
Even the small dogs have kind of moved past that a little bit now. Every time I talk about Direct Mail, I try not to be negative about Direct Mail. It’s it’s still a viable marketing method, there’s still people that live and eat and breathe off that, and I’m not ever going to say that that shouldn’t be the case, but they are all supplementing their Direct Mail with some sort of other system, whether it’s telemarket leads Or you know digital as well, but those are the three kings.
You know you got Direct Mail. I have a client that has that’s a 40 million dollar a year organization and what they do is they actually have a field sales force and an actual telemarketing source. As well, in fact, several new clients that I work with the major insurance carrier that I worked with that I sat down with this week is the same thing. They got field sales and telesales, and I’m telling you guys right now, they’re all using either live transfers.
Digital leads or Direct Mail leads, and for the first time in 2019, Direct Mail is like a clear loser when it comes to tell elites or digital for sure. So whenever you look at the actual premium book with digital Direct Mail and tell elites tell leads, are very high up they’re digital aids are very high up there and Direct Mail is lagging and continuing to lag every single month. Direct Mail is losing market share.
So I I don’t want to scare anybody. That’s actually a good thing for your budget, because Direct Mail is expensive and you don’t need to pay, especially if you’re going to door knock your door. Knocking digital leads are perfect, because these people are opting in. You can get a lead card that looks exactly like what a Direct Mail is, and you can you know you can. You can buy, leads into leads today and get leads.
You know in two days from now visually with Direct Mail you’re three weeks now, there’s a little flexibility. There’s no guarantees it’s it’s very much a risk, but if you’re those are some key key components and shifts that I saw in 20:19 that if you’re not on board with 2020 you’re going to get left behind. So I hope you guys found some value in this. In this content today, we spend millions of dollars of marketing insurance only typically its lead development search engine, optimization website development, getting people in front of people, because we all know that if you can’t get in front of people as insurance agents, you will never sell you’ll.
Never become one of the producers that you that you want to be, so thank you for joining us for this little article. I hope you found some value in this, and this is more of like a big-picture article, but I’m telling you we spend millions of dollars of marketing budget just in the insurance industry, and these are those are the three things that I see absolutely taking you into The future for sure, if you enjoyed that article then check on this article right here, it’s 5 insurance marketing tips that are working right now, it’s guaranteed to help you would be a better insurance.
Marketer I want to do – is break down 5 important tips. The reason I picked these 5 is because, no matter how large or small, how new or old most people that I talk to are missing one of these five tips. Typically
Here’s the agenda: this is what we’re going to go over in this webinar. A brief Google Places basics. What not to do reviews using the review triage system, the best use of coupons, QR codes, building your business and then, if we have time we’ll, do some question and answer so.
The first thing I want to show you is exactly what a what Google Places is and what it is not so in this in this screenshot here, what you see is at the top. What you see is the paid listings so paid results. This is google pay-per-click. If you look at this third listing here, you can see that autumn journey hospice is actually using their google places listing or their their actual address, as an extension to their google adwords, and so that way their phone number and their actual citation shows up in their Google adwords campaign and that’s also called google boost, so there’s a couple of ways you can do that, but that gives them the blue a on the map and then, if you go down here a little bit further you’ll see that now we’re into Google Places – and You can see that these are the top seven listings.
This is what we call the seven pack abcdefg. This is a seven pack, and this is where you want to be so all of our local businesses want to be in the seven pack for their local area, and that’s where you show up at the very top of the Google search page – and this is all Natural, these are not paid results. If we look over here on the right hand, side you can see that there are some paid results underneath the map on the right hand, side as well, really the focus for this webinar is this right here.
This is the seven pack, and this is where we want to be so now. If we actually look at what a Google Places page looks like we can see here that whoops, we can see here that eminent home Healthcare has a very good Google Places, page they’ve maxed it out with pictures. They have a article. They have lots and lots of reviews coming from everywhere from citysearch from superpages from all kinds of different things, so they have reviews, they have maxed out their listing, they have citations and all kinds of good stuff.
So this is an example of an excellent and very well done. Google Places page – and this is what everyone should strive to have – is something that’s maxed out completely put together correctly. Just like this. This is the bottom of their Google Places page and what you can see here is it’s a little cut off, but these are the actually the M, the additional citations for that Google Places page. This is what else Google finds about this business across the internet extremely important, and we’ll talk about that.
So, let’s look at keyword and market research. This is the very first step in deciding and what you want to do with your Google Places page, and this is extremely important for two kinds of people that are on this webinar. I should preface this our back up a little bit and say that the two people listening two kinds of people listening to this webinar number one, our local business owners who want to do this themselves and want to do it correctly and save a little money.
By doing it themselves and the other set of folks that are reading this webinar, our internet, marketers and consultants, marketing consultants who help small businesses get to that top seven pack for Google Places. So this is geared for both of you kind of in the beginning phases, and this gives you the step-by-step on and the basics on how to achieve these results. Now we also have an entire suite of articles like 19 articles that actually walk you through can’t hold.
You the whole way and show you exactly what to do to get in that. Seven pack and those articles are very important, but this webinar just kind of goes over everything all at once. It gives you a real big overview, so you can understand why Google Places is more complicated than it may seem. So, let’s look at keyword, research. The first thing you’re going to want to do is some very targeted keyword, research, you’re, going to want to find out what people are typing in.
To look for your business is your location, and once you know the answer to that, then you are. It can be very laser focused on how to get your business to the seven pack. So this what you see on the screen here is actually a google adwords keyword, research tool, so you can use this for free, there’s no cost to it, and what I did here is you can see right here. This says seafood restaurant in san, diego right here I actually pretended like.
I had a client who is a seafood restaurant in san diego, and so what I can see based on these results that you can see they’re pretty small. But what you can see here is that they actually have about a thousand global monthly searches, but I what I really want to see are the exact searches. So if I change over here on the left-hand side to exact match types, then I can see that on a monthly basis about a hundred and forty people are typing in exact searches for the keyword phrase seafood restaurant in San Diego and that’s what I want to Know so those are a hundred and forty opportunities from my client to get a someone inside their restaurant because people are looking for that.
So that’s what I want to focus on and that’s how I do this is not the entire way. You do keyword research, but this is a good beginning to keyword, research, understanding what people are typing in, so that you know where you should be showing up on Google Places and for what keyword terms. The next thing you want to do is assess your clients are Institute current location or current situation. So is your client or are you on the in the top seven already, and what do you need to do to maintain that if you’re not in the top seven, if you’re not even near the top seven, what can you do to change that so assess your Current situation and then assess the competition status.
This is where it gets fun. You can learn a lot from what your competition is doing. So let’s say that the fish market in San, Diego is my competition, and I want to learn as much as I can about what they’re doing so that I can do it too, and I can beat them at their own game. So the first thing I’m going to do is I’m going to appear at the very top I’m going to check out their website. I actually want to see what kind of keywords are using on their website and then I want to look at the categories that they’ve chosen for the Google Places page and the first one.
They chose a seafood restaurant. They also chose some custom categories that they typed in, and I want to find out what those are too and if they apply to me, then I want to look at the tons of reviews they have and from multiple places. So Google is aggregating and grabbing from the internet all these different reviews on the fish market, restaurant, and so I want to know where those reviews are coming from and what I want to do is make sure that my business is listed on all those review sites.
So that I can get reviews there too, and I can beat the fish market at its own game, and I guarantee you if you look really closely at this page. This wasn’t done just by the people that own the fish market they actually hired. Someone to take care of this for them very, very smart indeed, especially in a competitive market like San Diego seafood restaurant. Then, if I look down, of course, they’ve got all our photos are maxed out and they’ve got article.
Then, if I look at the menu right here, they actually have sorry they have a live link to their menu, and this is great because you can put a live link to just about anything within the details section of Google Places and you want to make sure You’re doing that, that’s a page rank 10 back link to your website and that’s something you definitely want to go for and then down here. You can see more reviews from the web and I definitely want to take advantage of that look into those reviews and find out as much as I can about.
What’s going on with the fish market, restaurant and then Google Places basics. You want to write up your plan once you have established your keyword, research, you understand what your competition is doing. You know where you’re located right up your plan, so the the plan will involve these things, and this is where you get out a pen and paper and you write it down. I will optimize the following: five high-volume keyword phrases, so you want to take five keyword, phrases that you’ve researched and you want to make sure you’re optimizing that only your website what your Google Places page for those five high-volume keyword phrases.
You want to take a look at your categories, decide what they need to be going to look at some secondary keywords that you might be interested in also optimizing for. You want to look at your citation and most people don’t understand what a citation is. So I’m going to tell you right now: what a citation is your citation is the exact name of your company without any keywords added to it. That would be called keyword stuffing the exact street address and the you know, city, state, zip code and the exact local.
Not toll-free but local telephone number, so your citation is your exact business name, your exact business address and location and your exact business local phone number. That is your citation write it down exactly the way you want to appear on Google Places and exactly the way you wanted to appear everywhere else, including your website other directory listing sites. It should be the same across everything and then your website SEO take a look at what your keyword phrases are that you’ve done your research on and look at your website.
Does it have the same keyword phrases you need to match everything up and make sure it’s all very consistent, very relevant and all together make sense your description. You have a 200 character limit description for Google Places. That’s also a good rule of thumb for your website. Behind the scenes, you’re allowed to put a description of each page of your website, so you want to make sure you find out what description you want to use and you want to use it consistently across your website and your Google Places pages in your directory listings.
Hugh ponds and offers people aren’t making the most out of coupons and offers, so I would encourage you to do the best you can to get all kinds of coupons and offers out there on the table, make sure that people are aware of them and really use This to your advantage, because most people – don’t it’s important – that you do, then I want you to go to express, update, USA com and enter you or your clients, exact citation their address, their name, their phone number.
All of that into this program. This is extremely important. Express update, USA is a division of info USA com where you can buy mailing lists Express update. Usa com is an aggregator of data. So when you go there and put your information in your information is shared with lots of other places across the internet. It’s sort of like a validation service, so you want to make sure that your client citation is exactly correct in Express update, USA, what not to do! First of all and when you’re filling out your Google Places page, you do not want to engage in keyword stuffing.
So if you look at the top of the page there, you see American care partners at home. It does not say American care partners at home in fairfax in Falls Church in Arlington in Virginia. It just says American care partners at home. That’s the name of the company, that’s the end of the story. We don’t add anything to that and then, if you look down a little bit next you’ll see local number. Only. Please only use a local number here.
If you use a toll-free number, your listing simply will not show up the question becomes. Can you use a VoIP number? Can you use a cell phone number and the answer is this: if you intend on being consistent across all websites all directory listings and your Google Places page, you can use any local number that you want, but if you start mixing them up and adding different things Here and different things there then you’re going to confuse the Google monster and you’re not going to show up at all so use the same phone number everywhere across the board for your listings, email address.
I see a lot of listings missing an email address, even if it’s one that’s just for a general mailbox or maybe it’s one that you set up this just for junk mail. Please always enter an email address for contact information and then the website don’t ever click. I don’t have a website, you do, have a website do something, but you must have a website and never choose the option to not show your full address.
You always need to choose your full show your full address, or you will simply not have a listing on Google Places so make sure that the information on your website matches the description in your Google Places page and then, if we keep going down, we go down To categories when you fill in your categories, the first category needs to be one. That’s found on Google and they’ll, give you their list and then, after that, the other four can be ones that you customized yourself.
So just use your keywords, use them wisely and click and make sure that they’re not stuffed with location information. So Google Places advice, no keyword stuffing, no peel boxes. No, you cannot use peel boxes, you cannot use UPS stores and you cannot use mail boxes etc. You can look at Google’s Terms of Service to see this. You cannot use any of those services. Virtual offices like, for instance, sold by Regis re G, us calm, Regis calm.
They have virtual offices worldwide. You can rent one for around 100 bucks a month. That’s a much better option than having no listing at all. In most cases do not use toll-free numbers, you can use them as a secondary number, but not as a primary number. No duplicate listings. You cannot have multiple listings under different names and titles that will get you delisted completely, no fakery or ridiculous insanity that covers everything else that you might think that you might try when it comes to Google Places.
Don’t do it be consistent, be real and be relevant. Don’t piss off the Google monster because if you play you will pay and you if you get delisted, orb and then you’re simply out of the picture for Google Places. Don’t do that to your client? Don’t do that to yourself set up the Google Places page now. I’r not going to go into great detail on this, because you can look at all the Google Terms of Service and support for setting up a Google Places page.
So we won’t go into that here, plus we have 19 articles that walk you step-by-step through the process of setting up Google Places and give you all the tips tricks and hints, as you go as to what to do to make sure you’re getting the most bang For your buck and then you want to track the results. Google Places provides its own set of analytics. You can see here that this listing had 1299 impressions in the last 30 days and of those impressions.
363 people took action so 23, clicked on more info. For the maps 308 clicked for driving directions and 32 clicked on to the website, that’s excellent results. You can also see the top search queries and where people requested driving directions from so top search. Queries shows that when American care partners has typed in they got 60 impressions from that they got 55 from home care. They got 43 from the word living, caregivers, assisted living and on and on it doesn’t give us the detail that we would like to see under other, which is 930 other search, queries that we show for but at least we have some basic knowledge of where we’re Getting our impressions and then driving directions now this is really important for florists, chiropractors, dentist, retail spaces and even other service providers.
I want to know where people are requesting driving in directions in direction. Information from because I may be very surprised at where people are coming from to find my shop or my store, so I’m in this case this is a service provider who goes out to the home. So most of these folks don’t need to drive to this office, but you can see that alexandria has the most requests: advanced, page techniques, the power of citations, the what who and the how.
So if we go back to our example of the seafood restaurant in san diego, we can see that the AXI food restaurant has lots of Google Places citations examples here and if you look at the very bottom left hand corner, you can see that there actually a Hundred and forty more so if I were trying to beat them at this game, what I would do is I would look at every place that they’re listed and I would go in and try to get my client or my business if it were.
If, if I’m doing this myself listed on all the places that they’re listed on, because obviously Google likes to aggregate data from those websites, so that’s the first thing I would do Google Places advanced. The advanced techniques mean that you want to look at the competition citations. You want to copy them and you want to one-up them. It’s that simple. It does take a lot of time, a lot of effort and a lot of energy and sometimes an entire team of people to make this happen, but you can do it local SEO.
Your website metadata and I’ve said this before – should match your Google Places. Data should match all other directory listings data. So when you’re filling out your Google Places information make sure that everything else you do matches what Google Places says and you’ll have much more success off-site. Linking now should you be creating backlinks to your Google Places page. This means and people ask this question, because what backlinks are are links to typically to your website and the more backlinks.
Your website has the more authority it has and the it shows up. So the question becomes: if your Google Places page has a lot of links to it, will it show up better in the Google Places rankings, and I don’t think I think the jury’s still out on this? It does not hurt to get backlinks to your Google Places. Page each Google Places page has its own unique URL, so it never hurts to get backlinks to it.
Although you have to realize this, the continuous addition of citations and information about your clients, local business referencing, their nad, which is their name, address telephone number website, etc. In other words, their citations – this is one of the most effective ways to increase listing rank so that in reviews those the two first things you should be focusing on not necessarily backlinking to the Google Places page.
So when it’s all said and done and you’ve tried everything else and you’ve done anything else, then go for the backlinking. That might be something that you outsource article and Google Places. Ok, so just a little information. This is kind of our secret sauce. If you go to any of the articles that we upload for our clients, we put their exact citation in there YouTube in the description of the article we put their exact citation from google places in that section for the description of their article.
We always do that. It gives them extra citations and it works very, very well – the review triage system, what who and how? Ok. So let’s talk about reviews for a minute if you’re a restaurant – and you have a thousand reviews, the review triage system is not one that you necessarily need to use, but for everybody else, who’s not in the restaurant, entertainment industry or the travel industry. If you’re a plumber, if you’re a painter, if you’re a lawyer, a home care agency, a roofer or whatever, you might not have as many reviews as a restaurant with a thousand reviews, everybody knows that when lots and lots of reviews build up, there’s always bound to Be a few negative ones in there.
That’s completely normal and completely human nature, and we wouldn’t have it any other way so of a thousand review. Several of them may be a little on the negative side, but they kind of get buried by all the good stuff. So that’s okay, but if you’re somebody that doesn’t have any reviews or not many reviews or your industry doesn’t typically get a lot of reviews, then the most important thing you could do is use what’s called a review triage system.
This is a program that we develop. So that you only get the most positive reviews, but they are real reviews and they are from your customers. So what we do is we set up a website? That’s just for the review system. So we have it. Our client who’s. The business owner asked their customers to please go to a dedicated website, that’s just for them and leave some reviews. There are several questions that they’re asked it’s just basically, yes, no rating on the scale of one to five and then a little place where they can add some text and lots of clients are happy to do that.
They don’t have to. They don’t have to create accounts, they don’t have to do anything. They just go and leave their a review and they’re done once the review is done. That review is automatically emailed to us and to our client. So we can each take a look at it and decide if that review needs to move on to step 2. If it’s a really good review, it moves to step 2. If it’s not a good review, then the client are, but the business owner goes back to the customer to try to resolve the issues and that review never sees the light of day.
If it’s a great review, then we summarize it we send it back to the customer and say we would love for you to share this wonderful review with the rest of our community. Would you please put it on Google Places, yelping, yahoo or whatever, and we give them the link to do so. So this we have all of the scripts written out all of the emails written out. We have for anybody, that’s not so much in the elder care industry.
That’s the one you’re looking at here, but for anybody who’s, not the elder care industry. Like a plumber, a painter auto repair shop, whatever it is, you can actually incentivize clients by maybe giving them a free oil change or ten dollar gift card to starbucks or whatever. So you might want to think about the ways you can incentivize somebody to go through the kind of hassle factor of leaving a review on a review site and there’s a lot more to this, and we will have a product together just for the review triage system.
If you need help with the review triage system, let us know and we’ll put together one just for you and your clients top 10 review sites in Google Places search. This is just for for your reference. Only you want to look at what your competition is doing. First, this data and research comes from local SEO guy. This is andrew, scotland’s blog a local search, optimization small business marketing and search engine, optimization strategy.
So for 2011, the top ten review sites are Yelp, citysearch, insider pages, yahoo, local dealer, rater duties, book, tripadvisor, edmonds, agates an open table, and you can see a couple of them really do cater to the restaurant industry, but definitely look at what your competition is doing And then also, this list is extremely helpful. The best use of coupons that I went online to look for some really good examples and was hard to find any actually in google places, but I did run across this one, not too bad.
Free estimates are no new water heater through Hoffman brothers. There’s a local company to me: maintenance, programs and water heaters and all kinds of stuff like that, so they have three pretty good coupons. Actually they have four and when, if you are looking at them on your mobile phone, this is what you would see. You would see that they have some good information now. Only one of these coupons actually has a phone number in it.
This one over here on the right. All of them should have a phone number in them, and the reason is that, if you’re on your mobile phone, a phone number like this is one that you can just click on and automatically dial huffman brothers. So that’s something that they should include in every coupon plus there’s opportunity to put a picture in here, and so they should have a picture in each one of these here’s an example.
This is my listing. I just put this up as a quick example. If you know that most of the customers that are coming to your store or your website or two are looking for, you are using a PC or a laptop, you might consider putting a QR code with a dis special discount in your in your in your coupons And the reason I say that is that you can actually once somebody uses their smartphone to capture or to scan that QR code.
You can actually then capture their name, their phone number, their email address whatever it is, you want, so you can get more data from them if they they scan it. Now. The problem with this is, if you’re, a restaurant or you’re doing this for a restaurant or an entertainment, venue or travel industry. You don’t want to use QR codes in your coupons because they will show up on the actual cell phone and then they’re not scalable by the cell phone.
So this only is a good strategy when it’s done for businesses that you know, people are searching from their pc or laptop, but just sort of an example of what can be done. The next. The one of the important things to know is that Google Offers is in its beta phase right now and it’s a really only active in portland oregon and it’s just getting started, but it will be a competitor of Groupon and several other things.
If you have your Google Places act together, you will then have your google offers act together. So, if they’re, for no other reason, you want to make sure that you have google offers together and our google places together so that when google offers comes to your town, you can make the most of it. Google Maps and Google Places. Many people know what my maps is and if you don’t that’s, okay, it still exists, but it used to be that they would show up on Google Places pages and they don’t anymore because everybody spam them.
So what we do is we create a dynamic google map of our clients, location and we place it on their website. So if you look at any of our websites, you’ll see that each of them in several places, has a google map actually on the website. Now this is not a screenshot, it’s actually a dynamic map. So if you were to put your pointer on it and move around or click on it, it actually does stuff it moves around with you it you can actually click on the directions or show service area or more or rate it.
You can click on these things and you can actually make them work, so this is not a screenshot. This is an actual dynamic map and the embed code is on the Google Places page QR codes. This is a part I love. So if you want to know more about QR codes, you should first of all take the time to pull out your smartphone and scan this one and then you’ll see what I’m talking about so actually I just did this one in a mysterious way.
It’s a picture. So if you know me at all, you’ll know why I picked this picture, but anyway you can use QR codes for lots of things and they are going to fast become one of the most interesting ways to market your business, especially local businesses, so be sure to Pay attention to this vast company’s top 13 lists. Qr codes on business cards for scavenger hunts for labeling, for storefront displays, promotions, discounts and giveaways laptop stickers.
T-Shirts get funky with your QR code design by making it pink blue multi colored use. Qr codes to get like some follows on your facebook supplement, your retail space, increase your ecommerce sales, build your email subscriber list and get the phone ringing. In fact, you could. You know, instead of for a good time, call Jane. You can just create a QR code with James phone number on it. Stick it up all over the place and then lots of people will call Jane and I’m kind of just kidding.
Don’t do that. But anyway, it’s very funny: ok and then let’s talk about building your business. If you are the internet, marketer or the consultant, let’s talk about you for just a minute. First of all, you have lots of tools to your advantage. If you’re a traffic geyser person, you have influenced engines, local search, results, screen shots and other online tools of show placement. You should use all of them for pricing.
I always charge a setup fee at a monthly legacy fee to and to help your client. Your client understand more about why you need a monthly fee beats the simple rule of you cannot set it and forget it in this case. This is not a Ron Popeil product and you just can’t set it and forget it. You have to list everything so that the customer has a clear understanding of the amount of work involved on a monthly basis and folks, let me tell you there is a lot of work involved.
You need to you, have a choice. You can charge a high setup fee or a low setup fee and a higher monthly recurring fee, which makes the most sense in this economic environment. For you, my guess is that maybe a lower setup fee and a higher monthly recurring fee makes more sense because it becomes more digestible, easy to buy it off and chew. For the small business owner, I will say that for look for google places we do.
Custom quotes for anybody who wants us to do a Google Places program exclusively, and the reason is that, if you’re in New York City in your restaurant – and you want to be on the seven pack and you’re located in manhattan – guess what it’s going to cost you A lot more money for me to get you spend the time to get you on the top seven than it is for me to do that for you, if you’re a restaurant in West winnemucca North Dakota, where there is very little competition, so we always custom quote: Not because we think somebody else can afford more or less it’s because location, demographics, geography all play a role and how difficult or how easy it might be to get somebody in the top.
Seven so always make sure you check around a new little research before you throw out quotes for Google Places. Results, show results screen shots from before to after never miss an opportunity to show your client results and show prospects results. All you need is that first client and you’ll be able to get more to come to you over time. So what’s next, you can do this yourself if you’re a small business owner.
You can do this. If you’re, an internet marketing consultant go to ww LOL, place, profits, com, that’s local place, profits, com, there’s a 40 page PDF and of course I spelled and wrong and 19 articles that walk you step-by-step through everything from set up to advanced techniques. All 19 are there and they’re they’re excellent and they do walk you through step-by-step. The list price on the website is five hundred forty nine dollars and through midnight tonight now you’re reading this article or this webinar after we did our first webinar so and in the first webinar the price was 199 and you can do a to pay at 9950 E 30 days apart, so you can get some special pricing and special deals, but my request to you – because I don’t know when you’ll be reading this article is that you actually check with us.
First, these prices are not set in stone and we do not have to honor the 199 just because you’re reading this six months later, so you need to check with us and find out what the pricing is. What the deals are. There may be some really good out there, don’t ever hesitate to ask what you want to do. Is you want to send your questions about pricing about product if it’s not on the website, go to valerie at LTC, EP calm, just email me and i’ll be able to tell you what the current pricing is and where you can find the right length so Valerie At LTC EP calm, if you want to call us as 888 404 1513 you’re going to get a much faster response, though through email valerie at LTC EP calm.
Thank you so much. This has been valerie van move and I hope you enjoyed the webinar and good luck with your Google Places.
Google Analytics Google Analytics is a free online tool that allows you to grade and monitor the traffic on your website. In today’s competitive marketplace, the Internet is taken over from yellow page ads and is the first place your customers turn to when looking for your products or services, most business owners are content to be in the 50 % of business owners that actually own a website and Are just simply happy to have a website and don’t actually take advantage of the huge marketing potential that their website has kudos to you for taking time for digging deeper and getting one up in your competition.
So what kind of data can we get from Google Analytics? We can tell exactly where traffic’s coming from. Is it coming from Facebook? Is it coming from Google search? Is it coming from a marketing campaign that we’re doing or possibly a newspaper article that printed a an article on our business and we want to know if that’s driving traffic what’s working? What’s not, we get to have a real picture with that data of how we need to improve and continually increase our traffic to the marketing machine, which is your website, so I will cover exactly how to set up Google Analytics if you do not already have it Set up and I’ll go through step by step and have you up and running in a matter of a few minutes.
Okay, in order to get yourself, a Google Analytics account. The first thing you must have is a gmail account. So if you already have a gmail account, you can simply step this or skip this first step here, where I’m just showing people how to sign up for a gmail account will be very short and sweet and then, shortly after we’ll dive into the Google Analytics sign Up so anyways, just simply I’ve got Google open here I will type in Gmail and do a search and at the top here comes up Gmail and if you do not already have an eye, we will simply create an account.
Ask you to fill in all your personal details here: choose a username password. You know the deal, feel it fill in all that stuff I’ll just quickly. Do that and then pop right back into the article. Okay welcome back simply agree to the Terms of Service. Okay, once you have your gmail account created you, you are now you have a actual Google account with a username and password, and the next thing you want to do is go to the Google search bar and type in Google Analytics and right at the top here.
You’ll see Google Analytics, I’m just simply going to click on that and we’re taken to this page and it’s at analytics.Google.Com, for whatever reason, if you didn’t get here through through the search, you can just simply type in analytics.Google.Com for this page over on the right here. You’ll see sign up start using Google Analytics, we will click on sign up and it’s a new account. What would you like to track? It asks you if you want to track a web site or a mobile app we’re tracking a web site, which is the default setting tracking method.
The only thing we we need to fill out are these these boxes here right now, so the account name. So I’m just simply going to use a landscaping website you can type in whatever key in whatever you want. It’s just a simple title for for your website, not terribly important website, name, I’m again just putting a landscape website and the website URL and the landscaping website that I built on was so whatever your URL is, or your website address, so Karan oops.
I spelt that wrong car on desk top.Com. So yours will be you know: Tom’s painting, calm or whatever your URL is that you selected and built your website with the tutorial industry. Category select one we are in business and industrial markets, I’m just going to select. You can read through those find one that’s most suitable to your business reporting in timezone United States, and we are eastern time zone where I am just select your correct time zone and then it lists a bunch of different things.
You might want to read through these that you share with Google. They recommend it, I’m just going to leave them ticked off, but if you want to unpick them, that’s up to you and then we will click on get tracking ID. So once we click on that this Terms of Service pops up first thing you want to do at the top here. Select your country, the United States is already pre-populated, so I’ll. Select that and then click on.
I accept now the thing there’s a whole bunch of technical jargon and lines of code here that might scare you don’t worry about that. What we’re looking for is this tracking ID you’re just simply going to click hold and drag copy. You know copy and paste that from the UA and then all those numbers to the last last number there copy that line right there and you’ll see what we’ll do with that next. So next thing I want you to do – is open up your website and then get into your WordPress dashboard, so simply hover over the title.
Click on dashboard, once you’ve signed in from your WordPress admin panel – and here we are in the next thing we want to do – is add a plugin so to add a plug-in again. We just simply hover down to plugins and slide over to add new. Now the plug-in we’re looking for is called Google Analytics, and it should be this right now. Currently it’s this purple one and we will click on install. Now it’s got over 600,000 active installs installing and then don’t forget to click on activate okay.
So now that is activated. The next thing we want to do is go down to settings hover over settings and then just slide to the right and you’ll see Google Analytics now, click on Google Analytics and simply here web property ID that line of letters and digits that we copied before we’re. Just simply going to paste that right in there and then click on Save Changes. Awesome. You just installed Google Analytics on your website, so it wasn’t that hard I’d only to go to a couple minutes.
So now, if we go back to our Google Analytics, you can see at the top here. It says admin, that’s where we grab that code and just basically did our quick setup. Next thing we want to do is go over to reporting click on reporting and keep in mind that it’s going to take 24 to 48 hours before you usually 24 hours before you start collecting data. But if you go to this tab here, where it says real time, click on real time, click on an overview and we’re just going to things.
This is a new account will just simply access out, but they have lots of little helpful articles and whatnot. Here you can follow along, but we’ll exit that out and go back to our website hover over your site; name: click on visit site; let’s click on a couple of pages: let’s click on our landscaping page and then we’ll click on our contact. Page, let’s go over and see what’s happening here in real time, so you can actually see in real time there.
Now we’re on the contact page, there’s those pages that I clicked you can see where I’m located and yeah and yeah. It tells you right now how many people are on your website and that’s just the real-time data. So if you really want to get into the nitty-gritty of Google Analytics, like I say it takes 24 to 48 hours before it starts, recording and reporting data that you’ll have daily data stats to look at and then you would simply go down to audience overview right Now we don’t again, we don’t have any data on this because we just installed the script, but it will keep track you can you can change.
You know your date range. It will tell you how many users you had what their average you know pages per session. How many pages that are looking at how long they’re staying on your website? Let’s say you wanted to look at what pages they’re actually looking at you would go down to behavior and then site content and then all pages. I find this a very helpful useful one. Actually, this isn’t too helpful right now, because again we don’t have any data on this.
We’ve just installed this, but again that was behavior site content, all pages and it will list. You know each page how long they’ve been on that page and just give you an idea where people are actually spending time on your website. Another interesting one is acquisition, so if you click on acquisition, then overview, it will give you a breakdown. You know how many people are actually came in today or this month or whatever, whatever period of time you select from social from actual organic meaning, you know from Bing or Google search any other sites that might link to you.
If there’s a you know a news article or something about your business, and then you see them coming from that news article, it would show up here excellent information again, there’s an ad word section. If you do, advertising gives you data on on your ads and what kind of time those people are spending on your on your website, where they’re going lots of stuff for you to play with on the left-hand side here, but again, those are some of the main Ones that I quickly reference are the the real time I will check just to see how people are interacting with a site overview.
Just gives you a broad overview of lots of important data points acquisition. Where is our traffic coming from and then again? Finally, at the bottom here that was right, behavior, site content and all pages there’s a few other things in here like site speed a few little interesting little data points that you can check out later on so anyways I’ll. Let you play with that and again the web’s, a great reference if you’re looking to that to know how to use any of these specific points.
Just simply, Google YouTube it. You’ll you’ll find lots of answers out there. So that’s it for setting up Google Analytics. You will have all the necessary information at your fingertips to know how your customers are interacting with your website. Ok, so I have one request of you: it’s a homework question and it’s about bounce rate. Now a lot of you first-timers are thinking. Okay, what’s Tom talking about bounce rate makes no sense, it’s a term that the search engines came out with that, or I should say, Google, and in analytics it’s a very important term, that you need to study, measure and try and improve bounce rate.
What is bounce rate my homework question? You is, first of all, you got to try and find it in your analytics. It’s not hard. It’s a couple clicks and you’ll be on the bounce rate and what is bounce rate? It is a measurement of how many people come to your page or your website. Whatever page is Lena on your website and then click back, they don’t proceed any further. They don’t click through to a second page.
So basically, it’s telling Google your websites boring, and they don’t want to provide boring content in their search results. So it’s important that you have a great sort of great bounce rate. A great bounce rate is the lower the score, the better so generally anything below 65 % is what you’re aiming for or lower I’ve had some websites in the you know, 70 % 71 still perform not too bad, but they could be a lot better.
The all my websites, the ones that are 65 % or lower you know great – they they just continually gain traffic, so that’s something to shoot for. So in the comments section below, I got a question for you. Please tell me what your bounce rate is. If you can just leave that in the comment section below that’d be great, and I do encourage comments, if you have any questions, I can be reached there or at the Tom towel com contact form.
If you have a question that shouldn’t be in the you know, public section below one want to personally talk to me. I’r always make myself available and we’ll get back to you. Okay, for you, Keener’s in the crowd that are looking for some more information on google analytics. You can go to my website at Tom Telecom, slash traffic, that’s Tom, tattled, comm, slash traffic and you will find all four modules actually that you will be able to take advantage of, but under the Google Analytics one I will include references to the various resources that I use where I learn my information about Google Analytics and you’ll be able to take advantage.
That too, I have some of the follow some of the top people in the industry and anyway, so I encourage you to check it out. One other important thing is: I really appreciate it for those of you if you did find this article or this article series, the least bit helpful if you benefited from it, I really appreciate it for those of you that take the time to like or subscribe, so In the bottom right hand corner there, you will see a little Tom towel logo in the very bottom corner, if you simply click on that and it pops.
So you can subscribe to my blog now. What benefits you, if you subscribe to my blog I’ll, be coming out with more useful information like this to help you and your business lots of free, valuable information that I’ll keep updated. I promise – and I really appreciate if you subscribe to my blog and secondly, the thumbs up just below here, if you wouldn’t mind hitting that, if you did find this useful, it really helps my blog.
It really helps me continue to stay motivated to keep putting out this content. So again, thank you for that. Ok, so that concludes this module on Google Analytics, and I encourage you to check out my second module that will help you with your small business and the second module is on keywords:
Because I create this email every single week. I did a training on this I’ll put a link below. I did a live training. I screen share my computer and showed you exactly how I do it. Why I do it and answered a bunch of questions? So if you haven’t checked that out I’ll link it below, you can also start a free trial with constant contacts below. I think they give you three months off. I think they even have like a 30 % discount right now, so you get several months for free, plus a 30 % discount and all kinds of stuff so check that out as well, because that’s the very best system that I’ve found to do the weekly email.
It’s it’s very user friendly, but when I’m calling my past clients right now, these are people who I haven’t talked to in a long time. Some of these people haven’t talked to in in several years up to 5, 6, 7 or 8 10 years. I haven’t talked to some of these these clients, these past clients, acquaintances, people that might have shown property to never bought anything stuff like that. I’r just calling everyone from my past right now, I’m taking full advantage of this situation and just trying to make the best out of it and see what I could do to help people.
That’s the name of the game. So I’m loving this moment. I am to be honest with you really excited to get back to work. I’r excited to get back into the office, I’m excited for the market to come back full force. It’s not dead, I’m still selling a few things, but I can’t wait for it to be full force. But the point is: is that as I’m calling these past clients and acquaintances they, it sounds like there’s this feeling there’s this there’s this moment in the call where we feel like we just really really know each other, and it’s because they’ve been getting this weekly email And they know what I’ve been up to.
They know how consistent I am. They know how hardworking I am all these past clients are talking to me like I’m, their long-lost child or their best friend from high school and and that Effie that I always talked about that friend or family effect that you want to give people the weekly email Is doing it for me on a large level, I’m able to scale that I’m able to scale my business like this, because I create the email I hits in and it goes out to thousands of people and I can send it out to millions of people.
If I wanted to – and it doesn’t take any more effort – so this is a scalable effort, a scalable activity, that’s so powerful and when you do it the way, I do it and you actually create it every week. Instead of trying to do a drip campaign that has generic information on it, you know what really wins – and I’ve talked about this before what really wins on social media and emails, and any kind of content that you put out is originality and your two cents.
Your opinions stories inside information, that’s what people want, not the generic market information or you know the, how to’s and all this stuff they want real, authentic original content that comes out of your brain and your mind, and – and it comes to them in the form of Digital, it shows them who you really are and who are you and you’re? Somebody who really cares about them wants the best for them.
You want to help them through whatever it is that you’re they’re going through anyway. I just wanted to share with you how much power goes behind this weekly email and that benefits you in so many different ways. It takes your past clients and keeps them connected. It takes you, know, new people and shows them how hard-working and honest you are and dependable and consistent. It does so much for you and if you, if you lose connection with someone for a decade, but they still been getting the weekly emails, they still when you talk to them.
Ten years later, it still feels like you know, you never missed a beat you. It feels like you almost talked to him last month and what I love about the email part as opposed to social media, which I feel like you need to do both. But what I really love is the fact that the organic Reach is so high with social media you’re. Looking at you know, 10 % even 1 % on some some platforms – 1 % organic reach up to 25 %, probably as high as it gets, is about 25 % organic reach.
When you look at email, you’re, probably looking at 90 % organic reach, you know you got 10 % that might go to spam folder or something like that. But you have a huge huge advantage in the organic reach Department with email. That’s why I feel like email should be the foundation of your business and then build all the social medias and all the other different things on top of your email strategy. Anyway, I’m going to get back to work.
I’r just wanted to share this with you for just a second I’m out here enjoying the it’s really nice today. It’s like 65 degrees, it’s really a beautiful day, and I’m just trying to take advantage of every little second of this opportunity and there’s always always always an opportunity. You just have to look at it the right way, so I hope you guys are taking advantage of it, and I hope that my articles and my content is really helping.
You understand what you need to be doing right now, what you should be thinking about and how to continue to thrive through this time and get ready for the rush. That’s going to happen on the other side anyway, we’ll see you guys on the next article. Let me know if there’s anything in the world, I can do for you and we’ll talk to you. Then let’s go
One is open and both people would know that I was here, that’s basically it I mean. I want people to know, Linda Cady existed and she she made an impact in our society and a community in the world. I’r not afraid to let it let people into my world and as I hope that with my life and my story and my experiences, people can learn, can learn from eat and do better or it was great or do as much as I have done, or even Better, and so I want people to know, basically, I want to leave my dad a footprint in the sand of time.
Today, I’r with Michael T, Johnson chief creative here at slam and we have a Pretty fun topic today we’re talking about YouTube, yeah and I think the fun Thing about YouTube is every time you get a camera out.
If there’s a kid Anywhere around they’re going to ask: is this going on YouTube? So that’s that’s been. My experience is not only that, but everybody wants to be A YouTube star right, it’s true, I you know they. We already know that YouTube. Is the number two most visited site just right behind Google? You know it’s the Second, behind Google again most visited search engine, but if anyone’s like well You know YouTube’s not necessarily relevant for my business.
Maybe it is Maybe it isn’t, but if you have kids, you know that they’re reading YouTube and So YouTube is going to be around for a long time. Yeah it’s it’s definitely not going. Anywhere and even like some of the big players in the social space, like Facebook Instagram, which is Facebook they’re, always still trying to catch up. To what YouTube’s doing on article as far as getting a user and keeping them for a Long time but uh but like you’re, saying the business case, if you’re a brand or a Business I mean you’re not going to be a YouTube star for the most part, unless You know you’re, you were some really really hard.
Have a great natural Charisma and you put a lot of money into it – right, Yeah, right but uh, but what you Can leverage is kind of like the SEO benefits being discoverable and kind of Boosting up your brand in some certain ways, so you know, I think, the way that Most businesses use YouTube is just as a place to host their articles, but with a Couple tweaks: you can take that hosting to make it work for you better with, like Some search engine stuff and things like that yeah, you know I find myself more Often than not, if it’s something that I, if it’s something that I’m trying to Figure out, you know I’d rather read a article than read yeah, that’s just the way.
My brain works, and so even if I don’t go to youtube To make that search, which sometimes I don’t I do it in Google, but that I just Clicked articles, yeah and so with Michael’s talking about Being discoverable, that’s what we’re talking about like creating article Content that people can discover what they’re searching for a solution to Whatever problem they’re, having that your brand can address yeah and I think The other huge benefit of YouTube like apart from that discoverability as There’s a whole ad platform behind YouTube that, like you said, like my kids, Are addicted to YouTube, they will binge read and binge read and binge read.
And that’s, usually the behavior people on YouTube is they’re not there to just Scroll through, like Facebook they’re there to read a lot of content and That’s an opportunity to serve some ads that are incredibly relevant to that Person, you know, because there’s so many people of all ages on YouTube, just Consuming and kind of just binging on content, it’s important as a brand to be There, like in pre-roll, you know, and so we know the average attention span – is 7 To 8 seconds right, yeah and so YouTube geniusly Right they they they did something pretty amazing.
They introduced Six-Second pre-roll ads, so it kind of fits right within that attention span. You know universe, and so what those ads allow you to do is when the person’s Getting ready, you know to read whatever it is: they’re getting ready to read. Like you can just hit them really quickly with something that’s super Exciting super engaging it’s six seconds just long enough to get some awareness.
And over time like, if you’re advertising, these six second articles to your your Ideal target market then they’re going to see these six second ads over and over And over again, and what’s going to happen, is that brand awareness is just going to Increase and so that’s a great way that we’ve seen to like introduce new Products new brands to kind of reinforce some of this brand recognition. You know With your target audience yeah and it works really well and especially works.
Really well because this is how I hear about the lol surprise, that toys for my Daughter, because every every uh every article she reades every few articles she Gets a she gets an advertisement for some new toy, so in a day and age when People don’t read commercials or really read a lot. Tv, this is like a great way to get awareness for your product. I don’t know How my kids find the toys they do, but apparently it’s just on YouTube.
This is True so the next thing to talk about with YouTube is you know, early on Besides the ads, we talked about this idea of creating good content that helps You get discovered and there’s been a big change to the YouTube YouTube. Algorithm and in the last year, so I mean this may not be super familiar to a lot. To a lot of people, but we put out fairly regular content on YouTube and for a While what YouTube was favoring was daily uploads and if, if you’re uploading, Content consistently daily, then like there was a greater chance of you being Seen but they’ve kind of flipped that so we’ve seen a change on the algorithm Where what YouTube favors is kind of this longtail keyword, so when you think About longtail keywords: this is what you’re, putting in a Google search when You’re trying to find something not only that but they’re favoring, older catalogs Of content, so if you can consistently put out things that have to do with your Brand that people are searching for you’re going to get found and it’s going to Not just help you on YouTube, but like help you on your website as well, yeah And you know if, if you want to dig into the SEO reasons, why they’re doing that It’s probably because, like people figured out how to gain the system, Yeah and post stuff really quickly like new blogs, yeah and it’s spammy stuff, Right and so now, favoring my assumption.
It’s favoring, the older catalogs, the Ones that haven’t been banned from YouTube, there’s kind of this built-in Credibility and yeah – and you know so that’s what Google or YouTube once so You know we’re not really going to dig into the SEO like do’s and don’ts for YouTube. Or just in general, we’re probably to do SEO in a different show yeah, but this Longtail idea is just in a nutshell: you know if you’re trying to rank in your Youtube search results for like red widgets everyone and their brother is Probably trying to rank for that too, so it’s really very difficult.
That’s what’s! Called like a short it’s a short word, so it’s a short phrase: a longtail keyword, Is something that red ridge widgets that I can use in my Buick? You know that’s a Longer phrase it’s probably not searched very often, but if that’s something that Your brand then optimize for that phrase, yeah and You’ll, be you know in the top five yeah, not only that, but you’ll be more Relevant to the viewer, that’s searching for that which is really important.
Because one of the things that we’ve seen in the back into YouTube this year, Is that if you’re not super familiar with YouTube back in, they used to just Show you like how many views your article got, which is good information, but what They change this here. Is they show you how many impressions your article got and How many people clicked on that article? So if you do what you’re talking about not Red widgets, but whatever it was red widgets for Buick and and that’s Incredibly relevant to that person, that’s searching that then that article is Going to get a higher percentage of click-through on the topic and when it Gets a higher percentage of click-through, it’s shown to more people.
So it just kind of compounds on itself. You, you use this information to to give Things that are more relevant to the person searching and that always works Good for you in the long run, but if the article is relevant to what they clicked. On and they read it, which that’s, how YouTube is going to determine whether it’s Relevant or not, then it’s going to get shown to more and more people, so yeah Yeah, it’s simple, so I think the other interesting thing about this is so we’re.
Talking about creating like longtail keywords and creating relevant content, But the one thing that you have to do is make sure you get the attention of People and that they actually click on it to begin with, so you could make some Great content, but if nobody is able to find it or nobody sees it, it doesn’t do Any good for you so so there’s two very important things. One of those is making A clickable title for your article, so we talked about this like keywords, but if You get really spammy with a ton of keywords.
You got to remember a human Being is going to look at that title, not a computer yeah! That’s a good point. Because when a lot of people think about optimizing to show up higher and their Search results like on a YouTube they’re thinking about like how many keywords: Kind of stuff into the title and think about just the way that you’ve engaged With YouTube you’re not going to click on a title; That has a million keywords in it: you’re going to kick click on a title that answers The question that you’re asking and does so in a way that prove That it’s relevant, it’s authentic, a human has written it.
So don’t try to Keyword stuff, it’s not worth it yeah so and then the other part of getting People to click on your article is the thumbnail, and this is like arguably, the Most important part to get someone to want to click on your article so like if You’re looking, if I’m doing a search on Google, I’m probably looking on the words Like what the title is, but if I’m on YouTube that that thumbnail is what’s Going to entice me to click, I came across some really interesting information.
About like how the machine learning and AI and everything behind Google and Youtube’s algorithm on those on those thumbnails is and honestly it’s kind of Creepy and it’s weird, but it’s also fascinating so so Google has this thing: Called cloud vision – and this is like this – is the machine learning AI behind Like photos in Google, so if you have a let’s say I have a picture of a person. In a photo – and let’s assume this photo has no words on it at all.
Like I didn’t Put the title: it’s just a picture of a person, maybe they’re doing something or Holding something so what cloud vision does? Is it takes that article? It analyzes The emotion of the person’s face, so it knows the emotion for one it creates a Tag list for what’s happening in that photo, so we talked about keywords and Like longtail keywords, it creates its own list of keywords and tags based on What’s in that photo, it finds the person it pulls their identity from online and It finds all the websites where that person is or all the websites that are Associated with that, so it also creates all these matches for, where related Contents found on the web and for one that just tells you how important those Thumbnails are but also to me it’s just like kind of geeky, fascinating yeah.
You Know like as you’re going through all the things that it does it. You know they Say and the reason why I say they say is because there is no list of what Google Or YouTube actually does anywhere right like this is all just based on Experience and based on like people running tests over and over and over Again to see what works and what doesn’t like you search, and so we look at these Findings and then we’re able to determine you know what some of the best Practices that we should be doing, and so when you talk about like how they Analyze the photo to determine who it is, and then they go out to the web and find Out, where else that person is then it? I immediately am thinking about social Yeah, because we know, especially on the Google side, that social plays a major Role in SEO value, and so the more interaction, the more engagement you have.
On your social pages, it’s going to tie back to your website and boost your website. And so that’s how they’re doing it like they’re, drawing these connections and so If you’re an influencer and you’ve never been on it YouTube before, but you’re You’re known everywhere, I bet you’re going to get a bigger bump. Yeah just Because of the sheer volume of stuff that you have out there yeah, so that’s Pretty cool yeah: it is it’s pretty crazy how everything is connected.
Well, this Has just been an amazing topic that you know we wanted to just scratch: the Surface but I think we actually did a little bit of a deep dive into some of Just like YouTube and search engine optimization for article yeah, but you know Really just scratch the surface yeah. It is a big topic. I mean this could be like Five or six more episodes – and we still would have just scratched the surface so So maybe we’ll pick this up again another time, but for now thank you for Tuning in, if you have questions about YouTube or search engine, optimization For article then leave us a question in the comment.
Let us know what you’re Thinking and Michael we’ll get back to you with an answer right there in the Comments, so thanks again for tuning in and we’ll see you next week, thanks for Reading, if you like what you just readed subscribe, then hit that Bell. You’ll be the first to be notified when new content goes live. After that you can Read more articles from slamming see we pick something we think you’ll love,
As you know, um you know be cash. Credit group is one of the nation’s leaders in business credit, consulting that’s how we made our name in the industry. That’s how we made our name on social media being a company that offered business credit, consulting services, and you know just like any business or any entrepreneur.
As time goes on, you know, you begin to expand and come up with different ideas and different goals and different things that you want to do and that’s kind of what this article is about, because in this article I’m going to show you how to get leads And build a brand on social media if you’re in the credit repair industry. Now let me just say that what I’m about to show you it works for every industry, but we’re going to focus on marketing and getting leagues and customers for the credit repair industry, because I also come from that industry as well.
You know because credit group, although their business credit, we also did a lot with personal credit and I’m going to show you one of the ways that you can grow. Your business grow your brand online organically and have a lot of success. You know, I think, a lot of people feel that you must have you know a huge following in order to have a successful business, and you don’t I mean I have about 10,000 plus subscribers on YouTube which, by YouTube’s standards, it’s not a lot, but you know For me, I have a very intimate audience because we’ve built a relationship with them virtually over time through consistency through coaching and consulting and providing different tools and resources in order to help them build their business credit and so and the same thing with the quick credit Repair and so now what I’m moving toward is, you know doing more consulting in all areas of business.
So, yes, we can help you with your business credit, but we were also happy with your online presence we’re going to help you with your website development, because that’s key we’re going to help you with your social media marketing. You know we’re going to be doing will be providing one-on-one and group coaching. So that’s just a lot of things that we got coming up, but the title of the article revolves around credit repair marketing.
So let me jump into that right now: real, quick and show you how we help or how you can build your credit, repair, business and again any business through on social media using some of the tools and resources that I’ve created. So, first going to hop in to the dashboard of my marketing dashboard and we’re going to go into our social media module. Now, there’s a lot of things going on here in this system that that I have that I’ve created.
I can’t go over to one in one article but I’ll be doing a whole lot of articles about about this software in this system and how you can market and grow your business online, using our tools or even hire us to do the fulfillment for you. So what you’re looking at right now is inside the dashboard and what you see is is I have all of my social medias in one location. So I can respond to my Instagram, my facebook, my Twitter, my LinkedIn all from within this platform.
But today what we’re going to focus on is growing your brand on social media and one of the things that really hurts a lot of businesses is they’re, not consistent on social media. So I want to show you going to go here to my calendar and we’re here in the month of April today’s April, 7th so starting here April, 8th between April 8th and April 30th, and my calendar is not completely full, but you see it’s very.
I have 71 social media posts already scheduled they’re already the schedule to go out right on all the platforms, and I don’t have to do anything else and so consistency when it comes to growing your business is key. So if you look at let’s take tomorrow, which is April 8, I’m going to show you the post that we already have scheduled for tomorrow. So the first post that we have we have going out on Twitter at 8 a.
M. Is just this graph. Just one of our graphics that you know provide some education right. Those of you that follow me you’ve seen this. All the time provides provide some education got our contact information and some resources right. I mean some hashtags we’re not asking to people to buy anything. We’re not trying to sell anything we’re just providing back. Ok, that’s going to go out at 8 a.M. 8 a.
M. In the morning on the 8 on Twitter. Now we have here, you see that same image is also going to post automatically to my Instagram, to my personal LinkedIn, to my business page on Facebook, as well as one of my groups on Facebook and also my linkedin company page. So that’s 1. 2. 3. 4. 5 and including Twitter 6 social media accounts that that’s going to post you tomorrow at 8 a.M. Okay. Then we have another post.
As you see, at 2:20, this post same game, just a website address phone number, contact, information and just a post that we did about. You know the legitimate business related to business credit. So we’ve got a business credit post, basically going out in the afternoon to catch the afternoon the afternoon crowd going to continue on here. This is a different view of what we have going on. So we have these posts going out at 8 a.
M. To those platforms. We have this post going out at 2 p.M. We have a third post, that’s going to Facebook, Twitter and LinkedIn and scheduled for 3:00 p.M. Just show. You take a look at that post and that post we’re talking about a FICO score card, so just great relevant content, educating our followers, our consumers. You know those that follow us we’re just providing value on top of value on top of value, and it’s all automated here five o’clock got another post going out again.
Some contact information got some great hashtags, so we can attract. You know the right audience and we’re talking about buying a home in that post. So, as you see tomorrow, already scheduled for April eighth, one two three four five six scheduled on autopilot because again, like I said we pre schedule and, as you see Thursday, Friday Saturday little different, all unique posts going into next week, post after post after post after Post after post of the post, this is how I dominate on social me and, when I say, dominate I’m really speaking for my perspective as they own definition of dominating.
But what I’m telling you is is this is one of the reasons why I don’t have to pay for leads, because I’m so consistent in my posting and my branding on social media and the information in the content that I provide that I don’t have to go Out and spend thousands and thousands of dollars on marketing, I can teach you some very good strategies using some of my tools and resources that can really help you dominate your social media.
Now I’m going to cut this article short now right here, because there are a lot of other aspects of this platform that I want to go over. But I, but I’m not going to be able to go over it in in one article, because that would turn into a long article. I’r going to break it up into several articles, so be on the lookout on. You know additional articles on how we have the tools and the resources to help you grow your credit repair business and get leads on social media.
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