So especially now that I’m starting my dissertation and I’m going to be like I’m basically going to be a neat like I don’t have to go to classes or anything at a daily basis, so it’d be nice to keep myself on task now.
I am NOT a big fan of a lot of blogging software out there. You know, I don’t want to use WordPress or anything. That’s too bloated. I want to have something that just generates HTML pages, really simply not even a static page generator, just something. That’s very. Like makes sense, I don’t have to you know, write anything and markdown and convert it to HTML and do all the silly stuff. So I ended up writing a little blog system that might be worth checking out if you’re interested, so it’s actually written in less than a hundred lines of shell script.
In fact, I think it’s. If I actually look at it, I think it’s considerably less yeah. It’s just 71 lines, that’s all you need, but it does everything that I need and it gives you some nice different interfaces that might be interesting. Let me show you how it looks on my website so right now. I just have it here so they’re different in are different ways of looking at it, so the pH I’ve linked here is a rolling blog page, and this is originally the only thing I wanted, but it has other stuff that, in addition to this – and that is When I put up in a blog entry, it appears here as a you know, a new entry, of course they’re in chronological order, auto generates the date, gives me a title.
One of the nice things at is it generates links so it generates. The first link is like a link to the header, so if I click on this link, it actually takes me directly to the header and of course you can copy this, I’m not even on my website, I’m on the offline one, but it doesn’t matter, but you Can just copy the HTML that it generates in the standalone link if you want to link directly to that entry, so you can just copy this share it with some Linnell and it goes directly to that entry.
As you know, you probably have seen in other sites, but it’s nice having this automatic um. Additionally, in addition to that, it generates a link to a standalone page. So if you just want to view one alone, you can do that just as well. Now I don’t have the kind of thing where, like it cuts off after a point, I might integrate that later. But really my goal like what I want to have like what I like in blogs is when they’re just everything is just on one page and if you only use plain text, it doesn’t really get that big.
So my idea is like write, my blog page here. This isn’t part of the system necessarily, but mine is 2008. The HTML and my idea is after 2008 I’ll start using 2009 or something like that. That way, the pages don’t get too big, but my idea is like on this page. Everything should be there, but you know if you don’t like it, you can probably change the the script around, but so it generates these links that generates standalone pages and stuff, like that it also when you finalize a link, it automatically R adds it to the RSS Feed, so you can check my RSS feed and you’ll see that all the syntax is actually here as well.
Actually, let me just open up my RSS feed manually, so you’ll see that it generates it. Of course it takes that AIT’s HTML takes all the metadata. It needs and puts it into some kind of you know, gives it a unique ID the date it’s stuff like that, then it needs to be read properly by RSS readers, so all of that is like totally automatic. Let me show you how you actually use oh and the other interface I should say, which is something I’ve been playing around.
I don’t know if you checked out my website recently, but I’ve been playing around with this for other stuff. Like you know, Apache has this. You know we’re all familiar with it. Probably, but people don’t use them much, often like where a putt Apache can just generate the directory contents for a folder. So you can see the content of the contents of my proto-indo-european folder here. But the same thing is true: if the blog posts, so you can go to slash blog and these are actually out of order because I’ve been playing around with them, but if you don’t mess around with them since you’re, not figure out the cyst like, I am It’ll automatically add them and you can list them in chronological order or something like that, if you don’t know how to do this, for you know, Apache just look up how to make an Apache.
What is it like indexes or something like that? But anyway, so how does this blog system actually work? What’s the actual interface, so I’m going to go to my website directory and you’ll, see here the script here lb. That’s the name of my blog system is symlink. T’, so if you just run it by default, it gives you some directions, but I’ll talk about those in a second to add a new entry. It really just has three commands new finalize and delete so new.
It asks for a title. Let’s say you know, this is a blog post title and you go into it opens up, I think, and it might be vim. I might want to change it to your default editor, but it opens up. You know a page where you can actually add the content. So this is the content and of course this is you know it’s just an HTML, so you can do whatever you want here, save that and now, when you’re done, modifying the file, it’s actually stored, as it says here, it’s stored in a slash blog, slash, dot Drafts now, if you want to get rid of that draft, all you have to do is just RM it.
That’s all you have to do, but if you want to finalize it, what you should do is run lb finalize and that will give you a list of all your drafts. Currently I just have one so I’m going to pick that one and it’s now finalized. Now what that means is, it adds it first off to the HTML like rolling blog page. So here it is here. This is the content artists that are generally a standalone page. This is the content average of that nice and simple.
As the author name below and stuff on the standalone page – and it also it’s not going to work on my URL link, but I can because I haven’t updated my website. But if I go to my RSS feed offline you’ll see that here it’s all been added to the RSS feed, read the RSS feed or whatever. So all of that is automatic. Now, let’s say this is just in an example. I don’t actually want to push this to my website, so what you can do is just run lb delete to delete an old post and that generates a list of all the posts that you have, and I want to get rid of.
I should probably have this ordered chronologically. That would be a little easier, but yeah I’ll do that in a second. So all you have to do is select the one you want to get rid of say yes and then it actually it deletes the file. The standalone file – and it also deletes all that information from the RSS feed and the rolling blog page. So if I go back to this this, that entry is now going to be gone.
Okay, so that’s pretty much all the system. Does it again? It’s really simple! You just create blog posts and it’ll, convert it to RSS syntax and whatever else you need, if you want to delete a post, it will do that automatically. So one thing the one thing it doesn’t do since it’s not like a database or it doesn’t generate pages on the fly is: if you want to modify a post, you would basically have to modify the standalone page and the you know the the rolling blog list And the RSS feeds separately – that’s not the intended interface just because, and it would probably be a little more difficult to add something like that.
Just because there can be there can be a lot that varies between files. So I mean I I’m the kind of person I don’t like revise things like, I don’t believe in correcting spelling checks, there’s spelling mistakes or whatever. So I don’t care, but you know whatever, so it might not be for you if you’re the kind of person who is like that. That’s what I’m trying to say um and the last thing is what is the last thing just two seconds ago in my head, I was like.
Oh, I got ta say this one more thing. What what is the the last thing? I have to say. I don’t know, maybe that is it I’m going to forget, I’m going to turn off the camera and come back in a second. When I remember okay, I remember the last thing is the the other things it’s sort of important to remember is like when it’s generating these entries in the web, like the rolling blog page. All of this is like I mean it actually creates.
If you look at the source of it, it is a div of the class entry or something like this, so all the user interface or not user interface. All the decoration. I have like the fact that this is a slightly darker gray and the the sidebar here. All of that is just CSS, so for a lot of this stuff, if you want like a your blog to look totally different from mine, you can change it all the stuff like how Andrew individual entries look or how you know if you want them all as Individual squares on a page or something something totally unreadable, all of that’s a possibility.
All the thing does and well I should say you can go into the actual script and change any number of variables of the things you know that are at stake. So, of course you know here you can set your individual website, which is obviously not the same as mine you’re, going to want to change that or the stuff up here. You can also change, I think, yeah things like the header or the footer to the the individual page, the date that is displayed on the website.
This stuff is lower down because it has to be called lower down, but yeah, so you can play around with it again. It is less than 75 lines, so it doesn’t have all the functionality and that again it can’t, like you know, like change the content. I’ve already published blogs unless you want to do it manually, but yeah I’ve really enjoyed like this is pretty much all I need for a blog, so it’s probably the kind of stuff I’m going to be using so anyway, but that’s about it and I’ll see you Guys next time hope you learn something
Oh, this is check and say you are consuming for me. They can forgive each other power or you may be the so this. My Instagram, you see my Instagram to show ya. I’r using alright so and you see a stream. I keep this and gravity games like when is no reusable all strange, then you see my facebook with which then my then my hosts, so this picture is to generate in the posts.
I can see the lights from yeah, like I said, and this is the ground tell me where the calls from mr. Graham Graham is Logan I’ll, show you my gosh two new courses when you are more than the minister, give you next and you can add, you Can say which is now, for example, small. You can forget that I’ll show you. I can also can do what, if you input something now review by the right. If you buy the right side, it means yeah when it’s done downloading uploading.
So, let’s look at this right side and see images are going to update out. This is just quick is not see. Doctor tat-away, that does seem dick with you right, Oh yeah, you can see like you, can see right without you. So yes, many okay,
That’s a good question, that’s interesting! So, basically, how that works is it’s just another traffic source and actually it’s a bigger opportunity. You think, and also it’s very intuitive. Okay, it’s user friendly, any app platform. You want to go into Barrow, it’s very user friendly, otherwise, how they’re going to? How are they going to money? Okay, so people may over complicate it and stuff, it’s really not that complicated.
So how do you make money with with YouTube and sweepstakes? You set up the sweeps a campaign if you’re in the sleep state course, then you know how to set up the sweep state campaign. Then you set up this one article ad. You could do a two article ads to split test, but you make a article ad. Okay and you run it targeting people that actually are interested in sweepstakes and free stuff and winning stuff.
Okay and that’s all you have to do literally and – and you just keep your budget small, just a test at first, you don’t need to go, spend a thousand bucks. Okay and you see what your ROI is and it might be bigger than you think I have a brand sweepstakes campaigns on YouTube, but I see the opportunity there. I will be doing it to grow the personal brand here, but
We tried to look at uh the world of browsers a bit differently. So we’ve been a little bit frustrated with the popular browsers like firefox and chrome, or the more geeky browsers that allow us to be tinkering with the configuration and all so uh.
Personally, when I use firefox at chrome uh, what frustrates me a little bit is that I come, I feel a bit imprisoned. I feel like. I cannot do much configure uh it’s a little bit like uh this black box or or less uh. You could argue that. Okay, there are extensions, but those extensions really are limited. They don’t really you can’t access the internals of the browser. They can’t really communicate so much between each other and they can’t really communicate with your system.
So if you want to interact with git or your text editor, you can’t really do that very well. It’s not easy! So there’s that and then other smaller browsers, then tailoring to the more geeky crowds and those are usually keyboard – focused minimalist uh. You can configure them with uh in python or different languages, uh and those browsers. Well, there are so many of them actually they’re legions and i’ve been wondering.
I mean why actually do they come and go so fast, and I think the problem here is a lack of abstraction with regard to the renderer and really, I think, the what the web browser truly. Is it’s a user interface uh? It’s a user experience that allows us to interact with the web with the content, but it’s not uh. It shouldn’t really be stuck to the right brander itself. So we don’t really. I mean it matters of course, but maybe it is not all that matters for browser.
So that’s what we’ve been trying to do with next browser, so the the key uh design decisions that we’ve taken here is one to decouple the browser from the web renderer. That means that we support webkit and web engine, which is more or less blank chrome and on the other hand, we also try hard to make it extremely configurable. Because i’m a geek – and I like to configure my browser to to the very core – and I like to to make it to have full control over my browser.
So how do we do that? How do we have a fully customizable program where we don’t only expose an api to the user? We give the program the whole program to the user so that they can do whatever they want with it, and I think for that. We need the right programming language. That means the language is fully introspectible. That’s fully uh that can be fully moulded around and I think a good good um, the right.
Maybe the right language here – is a language from the list family, because those languages are extremely powerful. In that sense are very respectable so which shows commonness here and um. Well, that’s enough with the details. Now, just i’m just going to show you some demos and well, you will see for yourself, so this is a um. No, it doesn’t matter. I will explain here so if I can start a browser okay here there I go um.
So first of all, it’s really barren but uh. What I want to show is this area here, which is a little bit similar to and oops damn what um? Okay, sorry about that. Okay, sorry, so um first thing is that we by default we don’t show tabs, but instead we use an approach, that’s used by emacs in particular, we list all the tabs or that we call buffers and what’s cool about. That is that we can search them.
So if I write wiki and geeks, I can fuzzy search my tab and go directly to the gnu geeks wikipedia page, and we can extend this concept or what we call the mini buffer or like the address bar. Essentially, in the browser to actually do this for everything, for instance, uh say i’m browsing here and I see there is this table of content here. I can actually browse it the same way. So if I go roll back enter and i’m directly at the rollback section, so we can actually use the this concept.
This fuzzy search concept everywhere, so it’s pretty cool. We can even use it to interact with the browser itself, for instance, how many times have you found yourself with so many tabs? You, you were really lost with them and you wanted to okay, let’s hear just a bunch of wikipedia pages. You don’t need it. So then, I can just start deleting my buffers. I can narrow them down to wiki, select them all enter and they are gone.
So that’s much more productive right and it’s a very simple concept and when you start using it everywhere it starts becoming pretty cool. So that’s essentially basics for the ui or the ux um, but, as I mentioned before, it’s written in common list, which means that you can leverage the language to hack it, and I mean by that program every single part of it live so, for instance, here I Go back to my repo, where I can evaluate code.
So if I evaluate the function current buffer, I get an object here, which I can start introspecting, and here you get. This is a slide slime for command list. This is an introspection window where I get all the details, like the title or the url etc. And if I go back to my buffer, I can start calling functions. Uh, I can say say: set url and let’s go to my website and there it works. Um. Now we can start doing more sophisticated things like I can define a function, so i’m going to copy paste it.
It’s going to be easier and um wait, um! Sorry! Where is it? Oh sorry, okay, there! So I copy paste this okay there. So this is essentially a command that will repeat what I just did uh. I want to delete all wiki buffers say I keep doing this all over again, all the time um. Well, maybe I want to write a function that will essentially uh loop over all buffers match, all those that match wikipedia and delete them all.
So if I evaluate this – and I go back to my next window – and here this is the list of all comments I have at my disposal, if I start fuzzy searching delete, wiki there, it is and well it’s double and it’s long story – oh sorry about it. So um and I can call it or I can actually do even better. I can bind it to a key um and if I do this, I can evaluate code even from within next. You don’t need an extra setup that doesn’t matter so if you come and vary it and evaluate this here there, so it will evaluate the form.
Now I open a new wikipedia window. First them and i’ve deleted all the wiki uh, just pressing the right key binding. I’ve rerun the command again, so i’ve essentially hacked the browser. While it was running a default function about it to a key, but you can do everything you have full access to to the entire internals. It goes a long way down this road. When you can start extending stuff, for instance, you can easily call to the os components if you want to hook up to get uh.
It’s very easy to you go on your whatever github page. Let’s say this one, and here, if I call the command vcs clone i’ve, cloned the repository to my favorite uh to my local project directory uh, that’s very convenient uh. We would like to extend this a little more so that it actually updates the page. At the same time, to show you that you’ve cloned it stuff like that um beyond that uh we’ve also passwords man.
What about password managers? I mean they’re, really useful. I like to have a password manager integrated to my browser. It’s best for security, uh very convenient. So we’ve also simply wrote a bridge to keepassxc and uh password store and depending what you got installed. You can just pre copy password and you browse here and first them and then you get your password and you can paste it um. Then next I mean I can go on on.
Let’s say bookmarks uh. So if I want to open my bookmarks, I can also fully search them and I can match against some tags. So if you look at the uh at the end of the lines here, the candidates uh, if I want to match, say against uh, geeks and fast or crypto. I can start writing complex expressions like um, sorry, um and geeks, fast crypto and as soon as I close, the parenthesis. I’ve matched exactly those two types of bookmarks uh, one that has foster gigs, the other one has crypto.
So imagine you have thousands of bookmarks. You can have extremely powerful match, uh tag matching from within the browser um whatever. So what about um? Let’s go back to, let’s go to tour, and if I go here i’ll start browsing. So I go to the anonymity network and I want to go on the main page. Okay, so I go there. I start browsing and go to documentation. Then I realize all right uh. I want to go back.
I want to go back to the wikipedia page, so I go back to the history and go back to tor um. Now i’m going down a few more links and at this point I if I go back again and forward again well uh i’ve written the history. I don’t have access to the first branch of the history, which was the tour website, but here we’re a bit smarter. We we try to store everything we start to. We try to store the whole tree of history, so we can essentially go sorry history tree and there I can actually display the whole history of all the links, i’ve browsed and in a very well tree fashion, which is pretty cool right, so yeah.
A few more examples, so I think well, I think i’ve shared a lot of things already. Oh bookmarks yeah. So if you like emacs, maybe you like old mode, something else you can do is go to your favorite website and if you want to in bookmark this link into your text editor as an org entry, i’ve written very small functions for it and there I can Capture the link and this will be stored with the right title and the right thing in my org agenda, so here i’ve actually essentially wrote a function to communicate with the other world by passing code around, which is quite amazing.
I’r passing this to an external process, and this is just uh one function. It’s really trivial, that’s the the kind of power we can get when we choose the right language, I believe so that would be it for the demo and uh. Well, I hope you enjoyed it. We have a few minutes for the questions, so thank you very much yes uh. So you mentioned um, there was a password manager. Integration is for keepers xc and some other.
It’s also password story. Um also password manager, integration for bit. Warden, for which one uh I can hear you uh, is there also uh integration for the password manager, big one um, oh okay, thank you um. I mean, of course, so the question is: can we have um integration with more password managers and, of course uh? Really? That’s that’s. The whole point is that it’s really easy to to uh integrate with all sorts of external processes um and when it comes to the password manager, we wrote a this uh virtual interface and you can essentially connect to it, and then you get everything uh for for Free can can the language be used to uh to um control.
The page itself, like uh automation, similar to what selenium, would do like, like selenium so automating within the page, find the second link, click on that and then fill in the text box and then click the submit button. Can you do that kind of thing with the language? So what really you can leverage the web render to send any sort of javascript that you want, and what’s also pretty neat, is that with a language like lisp, you can have.
Maybe you know you’ve heard of clash of script. Uh communist has the equivalent called parent script, so it amounts to it, compiles lisp on the fly to javascript and sends it to the browser. So you can start compiling everything in lisp, but actually interact with a web page hi. Thank you for the talk. Uh. Is there a way for to exchange extensions, because there are quite a security risk, since they have access to a file system? Don’t they yeah? So have you i’m sure, you’ve thought about it, but how do you exchange extensions and make sure that they’re secure you mean so the question is uh.
So last question the question is: is uh? How do you make sure that extensions can be exchanged and or secure? So you mean uh third-party extensions, so this the answer is very simple: for now uh we don’t have third-party extensions uh, but in the future, of course, we want something uh very robust here um I mean I personally work with the geeks package manager, which provides a Lot of security here so that could be.
We could leverage this uh package measure to to provide to do, distribute extensions that gives you gives us a lot of guarantees here. Thank you very much.
Now hopefully, this article is going to be shorter than the last article, but this one’s going to be mostly talking about raids and dungeons, obviously, and mostly about the rewards and mainly rewards and difficulty honestly. So hopefully, this article won’t be too long, but we’ll we’ll just wait and see.
So. The first thing I’m going to be talking about is the fact that raids need normal and heroic difficulties back, and I would actually argue we need one more difficulty which would be matchmaking now. I know a lot of the community in general does not like the idea of having matchmaking raids and to that I think it’s kind of bullshit, because there’s other games like World of Warcraft Final Fantasy 14 that have matchmaking raids and it works well, because not only Let’s say Iran like, let’s say I’m new to destiny, and I just pop into a matchmaking raid matchmaking it liked it like if we have it as a difficulty like matchmaking than normal than heroic.
That’s literally only going to be for people that are like new blueberries or solo players. I see no issue with this at all, considering we already have a solo playlist in the comp and it’s one of the most beloved ones. So I would love it if we could have our own, like so like lone wolf, matchmaking for raids and stuff like that, because I don’t have a rate, I don’t have a team and I would just love to do raid without like having to get up five More other people make sure they have the weapons.
I want make sure there that the light level that I want and like just all this fucking rigmarole when all you really need is matchmaking and then just have a you need to have a base stats of this and then that’s it like literally like. Oh, you have to be this light level and then that’s really it like just light level and then, like a level like you have to be level 40 or whatever. The level is right now and then you have to be level of a light level of like whatever 980 or something that would be fine in my opinion, because not only do you have to like level up to get into that matchmaking button after you that there’s Probably going to be veterans like me that are in a that I’ve already done it.
I could just explain to all right. Oh do you guys know how to do this? No, okay, cool! Let me just explain to you real, quick or for a console. Just you have to have a mic. That’s it! That’s really it it’s not that hard. So matchmaking is one thing I would always love to see in like pretty much every play, playlist activity ever for me at least it doesn’t have to be like the top of the top, but, like, like I said, raids, definitely would like what I would love to See one especially if we can have different armor sets for like normal, heroic and matchmaking, not saying like all out different, looks like different colors.
It would be nice, I mean that’s how Wow and Final Fantasy 14 to it. Please. I know for a fact: Wow. Does it like that, so you could have it to a point where it’s like matchmaking and normal have the same armor, but the normal one just looks a little bit better and then the heroic, which is like mythic or whatever. That’s the like the big dick armor, like oh shit, that looks cool. So at that point I would love it.
It actually become more of an MMO in my opinion, and normal and hero difficulty need to come back, but not only that you guys seem in Destiny’s. 1 right now, I should have it in the screen. Right now, and essentially this is my hunter. I’ve been playing with him since beta he’s just one of my characters. It’s really weird. I love this character, but this is the armor from Kings fall on my favorite raids from destiny 1, and this is actually the heroic version of the armor.
The normal version is just like the same thing, but just different colors. Not only that, but it just looks cool it’s one of my favorite armor sets. But if you guys see right here, these two right here are from the same raid, this one being bone marrow that which you have to collect the normal armor except the class item, and then this one, the heroic one. So I would love for dungeons or raids to have this back again, because this is where the prestige happened.
This is where, aside from the weapons and and shit like that, but the fact like when you, when you saw someone with bone marrow when this was still like, available or not available. But when this was still like active, you knew all shit that guy’s a Raider that guy did all the normal. But if you saw someone with this armor or this shader, that’s how you knew oh fuck, that guy raids that guy raids hard too, because Kings fault was not easy, but it wasn’t like the hardest in the world, but it was hard.
It was pretty. It was pretty wild, so when you saw someone with not only all the armor but the shader to go with it, you knew that guy that guy fucking that’s cool. I remember one of my favorite moments from Destiny. One is when I ended up getting glow whoo. Now, if you guys don’t know glow, who, lo who is the heroic shader from crota crotas end? And I remember when all my friend, my friends got this shader, we were hypest fuck, because if I remember correctly, you got it from just beating him in heroic, not like how it is in Oryx, which I think Oryx is a better better one.
In my opinion, a little bit more prestigious, but when we got this we went to the tower and the first thing we did was put on glow whoo and I’m not even kidding a crowd of Guardians were like just looking at us. We got messages like oh. She where’d you get that that’s what I miss I miss going to the tower to show off. I missed the showmanship of like whole fuck. I got something cool, that’s what I miss, because it’s not even just be like those.
It’s the fact that chatter white you wanted to look all white. This is from ethion. You want something purple and highlighted. This is from p OE prison of elders when you have to kill whatever his name is a big fuck-off fallen dude but same thing same thing: the wrath of the Machine. This looks amazing and then we have like the armor from the moments of triumph or whatever. It’s called like that red hurts my eyes that it’s that cool, but this is from Oryx shit, looks super cool like it looks like the base armor, but just a little bit more color, which I love it’s.
This is what I miss. I missed the fact that shaders we’re actually prestigious shaders actually meant something now they’re just a currency. Now it’s just like! Oh well, I got mine from ever verse. I got mine from a weapon from a raid that I had to dismantle like you know how much of a bummer that is, that Oh where’d, you get that shader. I got it when I was doing uh what I was doing when I did last wish.
I got a curated role on a weapon that I didn’t like and then I just dismantled it for the shader. Now it’s much that fucking sucks man, so I really missed the prestige of pretty much all this like acquire Kings fall, arms, armor, hardmode, electric Aquarius looks cool like I really just miss that I miss like some of these shaders people would try to get for hours. Guys – and I know this is probably talking more about shaders right now, but it’s more of just the prestige like.
Let me let me give you another another example: some of the weapons in destiny, one we’re probably some of the best weapons in all of destiny. To be honest, I know fate. Bringer gets a lot of flack or or people people are blowing it out of proportion. It wasn’t that good, I don’t know man, I wanted it really badly and I never got it mostly because I just have really shit luck with that, but I had other weapons as well.
I have like all of the weapons from a Theon the first time I have Fang of ear. You like some of these weapons were some of the best weapons in the game. Like I have the hard defiance of Yasmin when my favorite sniper rifles in the game. It’s it just really sucks, because a lot of the weapons in destiny, twos raids, are just very lackluster to garbage, like it’s really sad that we’re at that point where some of the armor and weapons are just kind of like what Evers like.
I could probably tell you off the top of my head two weapons from destiny, twos, like lifespan of raids, that I would use a lot and that’s like what was it a a hand cannon from Leviathan, the I forgot it’s called, but I’ll probably have it up In the screen right now that one I use forever and then threat level from scourge of the past and then there’s like the hand cannon from last wish. That was basically like fate bringer to like 1.
0 or whatever, like like its little brother and that’s pretty much. It there was never like a weapon that were you were like, oh shit, you need to get this. It’s from the raid man get this get this. It was never. I don’t remember anything like that aside, from maybe the hand cannon from that raid. I just talked about Leviathan, so that’s another thing. I think if you guys are going to start sunsetting make raid weapons fucking amazing, again, there’s actually no nope nope, there’s no way.
You can tell me now. We still can’t do that because it’ll break the game, how you get there Sun setting weapons it’ll go away later. It’s just it’s disappointing! It’s disappointing! When the only reason I want the supremacy from destiny to last wish is only because I have the supremacy from the original event in destiny. One like this. I I got this. This is from the first time the first event, which was like the Queen related event, and it just pisses me off that we’ve had so many cool raids come out from destiny too, but none of the weapons and most of the armor have just been okay.
Okay sheesh at best here is another kind of this is more of a me f — -ing than a anything else, but realistically for me I would love it, but for me like I would love it if destiny to all of the raids got a revamp of, Like kind of like how destiny one had it with its moments of triumph, I remember correctly that’s what it’s called. I would love for all of the armors from all of the raids to actually be enemy themed, not like.
Oh, this is armor that looks prestigious. No. Give me armor that looks like cabal armor. Give me armor that looks like fallen armor. Give me armor that looks like insert enemy here, because the fact that we have what was it what’s, it called uh the one from menagerie the fact that we have that raid and it doesn’t have hive themed, armor pisses me off to no end the fact that Just we don’t have any enemy themed armor in the game.
Aside from a few ever verse pieces, pisses me off to note like end it all. That’s that’s one thing that pisses me off is just raids. Just need a lot of help and I feel like if you start doing a few of these changes, then it’ll it’ll get it back to where you used to be where dungeons were actually prestige moments. That’s another thing: we need heroic moments in destiny again now, if you guys don’t know what heroic moments are, it’s basically, let’s say hypothetical.
You and your team are doing a raid, and then you guys all die except one hunter, and the only way the hunter is not going to die is if they can go in vis and rez each and every one of you. Do you now crazy heroic moments that were in destiny, one when I actually died and then everyone else died, but then a warlocks like use their super to come back to life and then spawned everyone back or spawned me specifically, because I can go invisible and rez Everyone, the fact that everyone died except one person, and they just need a little bit of damage left to kill the boss, and they were there to do that.
Little bit of damage, like the reason I’m saying this specifically, is because I feel like bungees too much into the whole. Oh everyone needs to have a job. Everyone needs to do something because, if everyone’s doing something we don’t have those heroic moments, we don’t have those high pass moments where we’re all dead, and it’s just like dude, you better, not fuck up her come on, come on hurry up her like that moment, yeah That we don’t have those that much so I would love it if they eased up on mechanics and just kind of like gave us destiny to destiny, one raids again, that was were the best ones.
In my opinion, we had a lot of heroic moments. There was a lot of heroic moments for me where, like we were about to wipe – and I did something that saved us or someone did something to save us – I I feel like heroic moments are something we need again and last but not least, dungeons. I can’t pull foot from destiny one, but I really don’t need to because dungeons are actually pretty cool. I, like shattered throne, a lot.
I love love pit of heresy, pretty fiery she’s, like probably one of my favorite pieces of content and destiny, to I’ll just love. Everything about it, but my issue with it is that there’s no there’s no exclusive reward. That only comes from that event, like there’s no exclusive reward, that comes from pit of heresy or shattered throne, which is just a huge, huge, missed opportunity. In my opinion, I would have loved to see like some crimson hive, armor themed armor from head of heresy and then the three weapons that drop from the event in the moon.
You could have just put that into the pit of heresy loophole and I would have been like this is a meanie fucking raid with its own rewards and loop pool they should aspire and then, for the event, just have three other weapons or something else. It wouldn’t need have been that hard because it was already REE skins from another armor or from another weapons pieces. So I would have loved to see pit of heresy have its own armor and like three weapons off like exclusive weapons.
That only came from pit of heresy, because at that point people have no right to bitch, because you can see you could you could do that to by yourself. I did that by myself. I do it by myself help I even have the like fuck off. Do it with by yourself with no one and don’t die? I have that emblem. I have it it’s not that hard, it is art, but it’s like just do it and for shattered thrown honestly. I would have loved to see like some sort of Knight, themed, armor again but pieces of your armors like taken or being taken like it would have been cool to see something unique from the dungeons and, like maybe three, three new weapons.
That only come from that. Like activity, the fact that we don’t see that is just very disappointing, because dungeons is an awesome idea. I love the fact that that Bungie did dungeons, because it’s it’s one of my it’s some of my favorite content and destiny. To be honest, if we had dungeons and destiny one destiny, one would have been even more legendary than it is right now, but unfortunately it’s just that pit of heresy and well just pit of heresy, because I don’t think shattered throne is a worth doing anymore, but Pit of heresies, just mostly if you want to get gang, gain levels, it’s not like.
Oh, I have this like the armor that I got from pit of heresy. No, it’s just like! Oh I get. I get a lot of powerful stuff from it and even like the last box from pit of heresy gives you like. Don’t get me wrong. It gives you like a master or piece of armor, but the rolls on it are just absolutely abysmal, even after the changes that they did, it’s still pretty bad, sometimes and with that activity, especially with that activity.
Minimum 60 minimum 60. Like stats to that, I don’t care how you distribute them if it’s like, Oh 60, but the stat distribution is pretty garbage. It’s still 60. It’s fine to me: I’m not expecting a god role from each run, but I’m expecting at least 60 because then it’s like. Oh, it’s a 60, but the stat dissipate distributions, not that that great, that’s fine! That would still bug me, but it’ll be more level like Oh at least it’s not a fucking, 48 or 58.
Oh so yeah, that’s pretty much it for dungeons raids. Like I said, I already put a bunch of stuff for points. I’ll probably have the points in like a list right now, because I do have a lot of things to say about the dungeons and raids, mostly raids, because I feel like raids, is such a important part of destiny and Destiny’s identity. That the fact that we’re not taking better care of Destiny’s raids and just all-around like high-end activities, is a little alarming, especially when it’s just that was such a huge part of destiny.
One – and I know a lot of people are leaving due to so many reasons and done and raids being just kind of garbage is definitely one of them. So Bungie, please, please fix dungeons and raids. I would love a matchmaking difficulty. I would love heroic and normal difficulties coming back and I would love shaders being locked behind certain achievements or get all the armor from that that raid, because at that point it’s more prestigious.
Make weapons amazing again because now that you have Sun setting quote-unquote that should not be a problem, makes something that’s stupid, powerful and then be like it’s fine, because it’s from the raid, it should drop stupid, powerful. The only thing I have like, maybe the weapons like heroic weapons should be the powerful ones and then normal and matchmaking should be like good weapons, but not like garbage weapons.
So heroic should definitely have like the guns that it’s like. Oh this is the gun. You’re going to want, if you want to do like X amount of things, so that’s pretty much it yeah. Let me know what you guys think in the article and about my opinion and thoughts, and everything in the comment below, if you guys want to follow me on my social media outlets links, are in the description below. Thank you, everyone for the constant support.
I really do appreciate it be safe out there guys a lot of shit’s happening out in the world that I can’t talk about, but yeah just be safe and I will see you guys later.
What’s that, On average YouTube has over 1 billion mobile views a day and on top of that 300 hours worth of article Uploaded in a minute That is incredible, sounds Like a ton of competition, but you can break through, But let’s talk about why Youtube is so important, starting with why we should use YouTube.
Video content is effective, I mean I’m sure you’ve been on Facebook or Instagram or Twitter Whatever you use you’re scrolling along You’re on YouTube right now On YouTube and you’ve caught a article and you get lost in it right. You spend two three 15. 20 Hours, whatever you’re doing The rabbit hole And you’re reading that content, So you already know article is effective, So what’s also cool about YouTube, it helps you build a community And think about it when it Comes to marketing your brand! If you get a large group behind you, that’s sustainable for more success.
Growing, more word-of-mouth! Growing, your business And another thing to keep In mind about YouTube, they are really all about the Subscribe that is key to growing your community, so, while you’re at it go ahead and subscribe to our blog By publishing quality articles really interacting with your followers, it’s really going to foster that community that you were Talking about and make them eager to Wan na share your articles with people that they know And having a loyal audience provides unlimited opportunities to grow and market your products And Emma you talked about mobile in the very beginning.
With that incredible stat YouTube is mobile-friendly. So all those articles look great on mobile And, if you’re not producing Content for that platform, you’re alienating a large population, So I know you’re Asking yourself at home: how do you make money on YouTube? Have you ever heard of the Youtube Partner Program Back in January of 2018 They changed their policy and the policy was all about how you actually can Earn revenue on YouTube Yeah and it’s important to note that you actually have to apply to be a part of this Program and be accepted, So not only is there An application for this, but there’s also a minimum with who is eligible for this as well.
So let’s go through that, Starting with ensuring that you follow the program’s guidelines that you live in a certain country and your blog has over 4,000 public read hours in the last 12 months Also have more than 1,000 subscribers and make sure your account Is linked to Google AdSense, So let’s talk about AdSense and how you can actually Earn money with it So YouTube is a subsidiary of Google and AdSense is a product of Google? That’s how it allows you To make money on YouTube, So these are the ads That pop up on your article, It’s estimated that creators can make anywhere from $ 3 to $ 10 per 1,000 viewer engagements So with some simple math.
If you have 10,000 views on your articles, you can make at least $ 300, Okay, so Nealey. What About YouTube Premium, Because they’re not being shown ads, so if they’re not being shown ads, how is anyone making money Yeah that makes sense? So YouTube actually gives a percentage to those creators based on things like read: Time and viewer engagement, So I would add the Channel Membership feature – and this is a great way to Offer incentives and rewards for people who are tuning In to your blog or becoming a monthly Viewer or subscriber Yeah, it’s just like Patreon.
Basically, So you can also sell products. From your Merchandise Shelf, So if you live in one of The approved countries and have over 10,000 subscribers you can show up to 12 products from your Teespring merch page. Also, I’d recommend enabling The Super Chat function,’cause. What it allows users to do is have their actual Comments pinned to the top, which is pretty cool, Yeah, it’s just like Twitch.
You can also produce sponsored articles Now. What this is is Another brand or company paying you to promote Them on your own article, much like a micro-celebrity Yeah totally and be sure To follow the FTC guidelines and think about your Audience keep them in mind. You don’t wan na just go promotion, crazy,,’cause! Then, if you’re just constantly promoting your content, you’re going to maybe lose That engagement with them So keep them in mind.
They’re Following you for a reason, stick with that, what is it? That they would wan na see What a lot of other Youtubers are doing now on top of all this or, if they don’t even Meet those requirements to join the program, for example, is they’ll, sell their own stuff, They may link off to their own, say, Etsy store or WordPress site or whatever they’re selling Their eCommerce items on and then just promote those So Emma.
If you had your Own YouTube, blog and you were going to sell Something what would that be Jokes, You’re, not getting any money, ( laughs, )! Well, I’m thinking about when you sell on YouTube. I have, for example, a lot of cool vintage pieces, but do you do that on YouTube? Would I showcase the Vintage pieces that I have in a YouTube article and sell it Well for a lot of people, you’re directing them.
Off to another source, Now some people will do That for affiliate marketing – maybe they have affiliates with Amazon and they say “ Cool. Here’s All the equipment I used to create this article,” and link off. Oh, that makes sense. Okay, Or here’s some cool swag of my shirt with my face on it, whatever that looks like For sale, You can use those other revenue, Streams to get that money, So speaking of making money on YouTube, I know I like to think about.
How to make more money so we’re going to talk about Branding marketing and SEO to help you make more money on YouTube Yeah, so getting into Those programs are nice, but you really wan na create a sustainable income and Revenue streams right So let’s talk through a Couple ways to do that: Let’s do it So first off you wan na think about how can you build an engaged following build your audience right And a lot of times I think of first, what’s going to make them unsubscribe just to keep in mind, don’t do That, but also how frequent you should post, I give the same advice with social media.
If you’re only posting Once every three months I’m going to unfollow you There’s nothing there. You got ta, give me something of value. You got ta, keep me tuned in And so think about the frequency and what you’re putting out there when it comes to building your audience, You will also wan na optimize. Your article and your blog, So this is everything From the logo you use that header, you use that trailer, that 30 60 basically ad spot to promote you and your business.
When someone comes to your blog, the titles, you use It’s going to take a lot of research, but it’s definitely worth it because these first impressions last Yeah and it’s so meticulous right. I mean think about how Much time we’ve spent just on the thumbnails, with our articles Too long, Too long I’d also encourage you to think about how to market your brand and your article off of YouTube so cross-promote.
One thing we do is we Take the YouTube articles and we cross-promote them Over to Facebook or Instagram Yeah, we’ll maybe get A condensed version since Instagram takes a minute and says link in the bio Right change the link Links off back to YouTube where they can see the entire article and, if they’re, not a Subscriber they can subscribe, But we would recommend not to put all your eggs in one basket.
So don’t make YouTube your only thing. Remember: MySpace and Vine They’re gone. What happens if YouTube is gone? It’s not likely, but it’s really good to Diversify your attention on all these different Platforms just in case So while these tips Have definitely taught you how to be successful on YouTube. I got ta be honest with you. We have only scratched the surface so be sure to subscribe. To take a deeper dive on YouTube and other platforms, That’s a wrap Like this article.
Add your comments below This. Is The Journey We’ll see you next time,
So I want to thank everybody for attending today. This is probably one of our coolest webinars we’ve done all year. We’ve had some experiences that we want to share with you and we want to make sure that everybody knows the power that Facebook has right now. So, having said that, I’m going to go ahead and get started. My name is valerie van boven of a registered nurse and the co-owner of LTC expert publications.
My business partner is George no vison. Many of you have probably talked to him in the past, or you may be talking to him once you hear this webinar. So, just remember that George is my business partner and he will is the person that you talk to you when you have questions about now, what we do and how we do it, and all that so today, we’re going to talk about. Can a home care agency generate leads from facebook by the end of the webinar? I think you’ll be able to decide what the answer to that is so a little bit about us just so you know why we do these webinars.
We do them every month. We do them for free and our focus is always primarily the home care industry, both medical and non-medical. However, we do have assisted living facilities and senior living communities and durable medical equipment providers and a modest senior home modification specialist and folks, like that. So pretty much. Anybody in the senior market, we have a lot of folks who are in the assisted living place, maggiore a trick care managers and folks like that, but primarily our focus has always been the home care market.
So we do a lot of content for our clients. In fact, we have 900 original unique articles, written every single ones for our clients across the country. We do SEO search engine optimization for websites and we actually build websites, and we do a really good job of that. So most a lot of our clients actually have us build a website. Some people don’t need that service, and then we do social media, which is going to the basis of our conversation.
Today we also do article and we do a really good job at some pretty fun article for home care. So we’re going to talk about all of that. Our website, our main website, is LTC social marks com and, if you’d like to get a bunch of cool free, stuff and resources, we have a website at LTC marketing. You the letter. U com, every Wednesday, we do a live. Facebook, interactive sort of 20-30 minutes of me and some slides and things like that.
So if you go to LTC marketing, you calm, you can actually see where our Facebook pages and where our show is and all that, so you invite you to do that. It’s all free, you can go there anytime, alright, so that’s our little commercial. So I want to talk a little bit about marketing for home care and what we observe and what we see what we know to be true and the bottom line for marketing is that, probably in person, networking direct referral, marketing and online marketing should have a 60-40 Split if I were owning a home care agency right now, sixty percent of my time, effort and energy would be focused on direct referral marketing.
That means having people refer business to me, shaking people’s hands. Look at them in the eye go into the chamber meetings going to the hospitals going to the skilled nursing facilities, the in-person stuff. That is, you know something that a lot of us has owners and marketers have to do on our own. Sometimes we can hire folks to help us with that, but that is the in person marketing the forty percent down.
There is the online marketing portion, and I think this is where sometimes folks get a little behind, because this is the newer portion of marketing. But I would devote my time, energy and money, forty percent of it to online marketing right now, if you do not do online marketing you’re, probably looking at ninety percent of your leads coming from your in-person networking and your direct referral marketing, and maybe only ten percent Of your leaves, or even less coming from online marketing, if you just throw a website up there or throw a Facebook page up there or throw a linkedin account up there, nothing’s going to happen online marketing means that you have to be paying attention.
You have to actually engage, you have to participate and if you don’t know how or you don’t have time, that’s where services like ours can come in so right now, if you’re not doing anything with your online marketing, you probably are only getting maybe ten percent of Your leads from the online portion of your marketing. This is the way it should be you’re in person. Networking and direct referral marketing should be bringing in half the leaves in your online marketing should be brain in the other half of your leads, and if you’ve got the ratio to 5050, then you would actually be making more money than you are at the 9010.
So we want 5050, we want our online marketing to bring in fifty percent of our inquiries and leads and referrals, and we want our in-person networking in direct referral marketing to bring in the other fifty percent that increases your bottom line. So the first thing we’re going to talk about, even though this webinar is mainly about Facebook, we’re going to talk about Google first, because it’s important to know where Google is right now with all of the online stuff, so that you know under and understand why we’re Going to talk about facebook today, this is a screenshot that you can see here of a google search, and this is a google search of the keyword phrase home care, st.
Louis missouri, and when I do that keyword search, what you can see is that my top Green arrow up here is pointing to two listings or two results: those are paid advertisements if you’re not familiar with paid advertising on Google. These are two paid advertisements. My mill arrow is is pointing to the three folks three organizations that are near me that are on the maps for Google and my very last green arrow down at the bottom.
That’s where the organic search starts. So, even if you are on the first page of Google for the very first organic or natural result, you are still halfway down the page and i’m going to show you another example of that here in just a second. So let me make sure that we have everybody here and let’s see what your audience views: okay, good, so you’re here able to see my screen. Okay, all right! This is the next piece that I want to show you, and this is kind of you know.
We depend on google, google is never going to go away, but it’s kind of like google’s flipping the bird to us a little bit here, and so this is a screenshot from my laptop, and this shows you the same search but kind of what a hole or A full screen would look like, so you can see the top four results. My first black arrow is pointing to those those are all paid advertisement, so people are paying to be in those spots and that’s expensive.
The next black arrow is showing you the top of the map, but what you’ll notice is that on my laptop, which is a fairly nice size laptop? It’s not tiny. I mean it’s a pretty big laptop, I guess – and it’s kind of bulky, but it doesn’t even show the organic result. I don’t even get through the whole map, so the organic or natural search engine results for Google are now below the fold or below the scroll line.
A google intends on monetizing, almost everything about search, and the next thing that they’re going to monetize is the map. So if you actually want to show up on the map at some point in the next 18 months, you’re going to find out that you have to pay for that, and it can tell you from our experience that Google AdWords, which is the top 4 listings there May seem like a really great idea, but in the home care market there are some specific problems with that.
The first problem is that we have something called caregivers. These are job seekers that tend to be pretty. I guess there’s a lot of them in some areas. I know you all need to reverse currently, but in a lot of areas they are just overwhelming and all they do is click on ads all day long because they’re looking for a job. So in most of our experience, if you spend a thousand dollars a month on google adwords, eighty eight hundred dollars or eighty percent of that spend, is going to go to job seekers clicking on your ads and twenty percent or two hundred dollars of that is going To go to consumers who may be looking for care.
We also know in the home care market that, when someone starts looking for care, they still may be six months out from actually hiring someone they’re, either in a complete disaster at an emergency right now or they know it’s coming, and it may be six months before You close that lead, so we have people that are all over the mark and this is a specific problem specific to home care. So when you hire somebody to do your AdWords, if you’re doing it they’re not going to understand the home care market, the way we do and the problems that are associated with it, so when you’re doing AdWords it can get very expensive and get very little results.
So that’s why I want to just kind of show you some of the things that Google is doing now Google’s not going to go away. We still need Google and we need to understand what Google wants. So Google wants more content, more quality content, more local content about you, your business in your community outreach. It wants more local backlinking, meaning it wants to see that other sites, other websites and businesses in your local area are actually linking over to you.
So if you remember of the Chamber of Commerce, for instance, you want to make sure that you have a live link going back to your website. That makes Google very happy. You want more engagement in all social media platforms and, of course, more article, and I’m going to show you some examples of what’s going on with article here in just a minute. So what do these numbers have to do with your home care business? Well, the reason I ask that question is because I told a story – and I took some of these slides out because it made the presentation kind of long, but what Google wants is a more content, and so even national newspapers, like the Washington Post, is a great Example, they actually produce 1200 pieces of content per day on their website, so 500 of those pieces are actually written by them by their staff and the other, seven or eight hundred that they come across are from other sources.
So they’re curating content from other sources, but they are actually writing 500 pieces of content themselves and putting it out there day, some of its article and some of its articles and some of it’s a combination of those things. But they have to do a huge amount of work to satisfy the needs of Google and because they’re in such a competitive marketplace, think about their competitors, the New York Times and other folks like that.
So right now the Washington Post is winning and they have subscribers and their subscriber rate has gone up because there’s so much more visible, are so much more engaged with their audience and are producing so much more content. And for you all, and for all of us who are small businesses, there’s no way we can compete with that we’re not going to compete with that, but we are competing with each other.
As far as a small business owner goes, you’re competing with other home care agencies and assisted living facilities and other folks in the senior care market, you’re competing with them for room on the home. On the first page of Google and they’re competing with you. So content is king, the more you more content you put out there about your business, the more visibility you get. Google gives you the nod and gives you the win.
So if you want to win, you need to make sure you have more content going out there with Google, even though the first page of results doesn’t start with the natural results doesn’t start until below the scroll line. It’s still important to play the game. You need to be the resource in your community, for the consumers and for the professionals in your area. So Google wants this, and so does your community more content.
Here’s what Google, looking for and we’re going to get to Facebook across one to two articles should be blog posts that are on your website, article put on your website and once they’re put on your website. They are syndicated out to facebook and linkedin and pinterest and twitter, meaning they automatically go right on over to Twitter right on over to Facebook and right on over to LinkedIn. So we want one to two articles that are unique to you that you, post on your website every single month every single week.
If you can do it and then we want three to five articles per week that are from other sources that are just shared on your facebook business page. So it may be a great new york times article that you’re sharing with your local community on your facebook business page. It may be something from your local paper that pertains to seniors. It may be a flyer about where they can get flu shots. All of that information is really important, and you want to put three to five of those every week on your facebook business page to attract the attention of folks in your local area.
That is a hard thing to do when you own a business and you work full time. That’s why we’re talking about this and that’s the kind of services that we offer, but this is kind of the formula for content. 122. Really nice articles that are going from your website over to Facebook and then filling in the gaps between those articles with other curated content that comes from other websites. You definitely need a newsletter that goes out with hell fail each month it doesn’t have to be pray.
It doesn’t have to be super glamorous with all kinds of graphics and crazy stuff. It just needs to be a simple newsletter that has content in it that goes out without fail each month and all of our clients have that they have a newsletter. We set it up, we automated so all the content that comes from their website that we put on there over the course of a month is in their newsletter and that newsletter goes out once a month to all of their clients, referral sources, consumers and it’s a Really nice addition to their marketing, so you do need one newsletter.
However, you end up doing that, whether it’s automated or you do it manually. You definitely need that without fail and local backlinks. We just talked about this. If you’re, a member of the Chamber of Commerce or the Rotary Club – or you are a member of a networking group or remember, or you have a certification or your whatever it is, you want to make sure that whatever you’re involved in in your local community that Those websites have you listed and that you are you get a backlink from their website to your website.
That makes Google very happy and notice. I said local backlinks, some people go for big national publications that have backlinks from and that’s, okay, but Google is all about local right now, so it wants local backlinks. I want to show you an example of how we accomplish that. For our clients, we have approved senior network websites all over the country. This just happens to be a picture of the South Florida approved senior network, and you can see the website address there.
If you want it, you can go to it. Anytime. South Florida approve senior network com, so you can go to that website and when you scroll down a little bit, this is just the top half of the page. You can scroll down, you can see all of our clients are there. They all have profile pages. They all have backlinks back to their own websites from the South. Florida approve senior network that gives them a local backlink, but more important than that.
This page is full there’s websites full of great content written by them and on the South, Florida, a proof, senior network, Facebook, page their content, plus a content from this site. All filters in and I’m going to talk a little bit more about that in a minute. But this is what we would call a local backlink. So do you need google? Yes, you need more content on Google from your website or blog.
You need to be seen and listed on other websites, local to you, and you need to combine your in-person networking with your online marketing. So now we’re going to talk about what facebook wants and that’s the crux of what we’ve learned recently and what is working right now. Facebook also wants content. They want you to have lots of likes or fans on your facebook business page. They want engagement from your community and they want you to engage with them and then to engage with you, meaning they want to see comments and thumbs up and likes and shares and all kinds of stuff in it.
They want to see that you are actually reaching out to them and answering their questions and commenting back and liking their responses so wants to see a back and forth. This is a social media network, so we it wants to see you being social with them than being social with you. So that’s what part of what facebook wants. So here is. I just talked to you about the South. Florida approve senior network website, but here is the actual Facebook page for the South Florida senior network.
This page right now today, I think, has about 3,000 144 likes that took us about two months to accumulate that many likes. We did put out ads to get people to like our page, because it is not easy to get a lot of likes without paying for it these days and it is not nearly as expensive as Google asst. So we did pay for our likes and we pumped a lot of cash flow toward that and we got we. Our goal is to have 10,000 likes on this page.
South Florida is a huge market, obviously lots of metro areas in South Florida, so this is. This is probably one of the toughest places to get any. We have any impact in the senior market because it’s so huge and there’s so much competition, but what we’ve been doing is having daily content. We have a weekly contest. That is a very simple contest. We have local news anytime. We have a local news, something happen.
We keep an eye on the South Florida news rooms and we, just you know, share whatever it is. It might be going on recently was Hurricane Matthew, any client news, so we have lots of clients in South Florida anytime. They have news. It goes out on this page as well as their own Facebook pages. We have featured clients, so sometimes we will feature in fact fulfill last several weeks we’ve been featuring clients doing articles for them talking about them, introduce inning to the South Florida population and that’s worked really well.
We have lots of article which we’re going to show you in a minute and of course, if there are any events, we put them up there. So this page is what we are using to drive traffic and leads to our work. South Florida approve senior network com website, so does the facebook page generate leads in traffic to South Florida approve seen network com? Yes, it does now. We have readed that very carefully.
It’s not a thousand leads because it’s you know, we still only have three thousand likes in a huge market place, but it has generated leads and that’s been a very good for us GIMP for our clients, because we round robin those leads. Would I be crazy enough to guarantee leads for you if you did exactly what we did on South Florida, what I say, yep you’re going to get leads nope. I would never ever say that, and if anyone does tell you that, then you know be very careful.
So I cannot ever guarantee leaves because that would be silly for me to do that, but I can tell you that this will happen. Amazing, community engagement, if you follow our plan and i’m going to show you exactly what we do. Amazing community engagement, huge local visibility, articles and content that you keep so whatever we do this for clients, we give them the articles and content it belongs to them.
Now we were doing it for ourselves for South Florida, but we do this for our clients as well, and those articles belong to them once we create them. So article is a pretty huge piece of this i’ll show you what I mean by that in just a second. Even if the lead does happen, that’s icing on the cake. So that’s awesome when it happens, but we could never guaranteed or we’d be silly to not a business. So facebook is not an alternative, but in addition to google, so you need at least a thousand likes minimum.
This is for you in your local area. If you can get 10,000 likes fabulous, but that takes the time it doesn’t happen overnight, daily content. Sometimes it should come from your website. Sometimes it should come from other websites. You need to boost your posts, which is something that you can do on facebook. You definitely need articles to drive this kind of engagement that we’re talking about. You need some contests which are simple, yes or no.
You know. Do you know someone that needs care? You know who could use some home care in your local area, and you know yes or no and we’ll draw a random name for $ 25 eat gift certificate to amazon com and that just gets people to engage with your page. It makes facebook like you better and it makes Google like everything about your pages and you need to be consistent. You can’t do this for a month and say well that didn’t work and then call it a day.
You need to be really consistent with all of your marketing for at least six months to a year, so this is what happened when we did this. For some clients we put out articles, we did engage in content, we had some stuff going out. Every day we had articles that were boosted. It was a grand experiment, we did it all over the country with in Billings Montana. We did it in west denver colorado. We did it in fairfield connecticut and of course, you saw what I showed you there.
We did it in south florida, so all across the country we did this and what you can see is that we measured goal completions, I’m going to explain to you what a goal is, what you’re looking at is one of our clients, google analytics. So this is the traffic that’s coming to their website. This is not their facebook traffic. This is their website traffic and that’s what we need people to do. We need consumers and referral sources to go to your website and fill out a form or pick up the phone and make a call now, in this case, for the client you’re looking at right now, we can’t measure how many phone calls I get, because they do Not have a tract line, but we can measure how many times people hit their contact us page.
So I was pretty surprised when I took a look at this myself. I ran this report on October, the fourth so about almost ten days ago about nine days ago. In fact, I ran it right before I left for Vegas conference. I had to speak at, and this report shows you that in the month of the 30 days of September for through October, fourth, they had someone hit their contact. Us page 32 x 32. Different people hit their contact us page in that month in that 30 days.
That’s about Ali today and the month before. That word says: vs. 4. So the month before that, when we had just gotten started and hadn’t done very much with them, they only had four people hit their contact us page so one from 30 from four people in August to 32 people throughout the month of September and a little bit Into October, so their goal completions meanings who hit their contact us page.
How many times went up seven hundred percent over the course of 30 days their goal, conversion rate went up nine hundred and twenty percent. So this is a very fabulous result for these folks and we use several different techniques on facebook to make it happen. Ninety percent of the of the goal completions that came through on the Google Analytics mean the people who hit the contact us page. Ninety percent were from facebook and the other ten percent were sometimes people went there directly or they came from a google search.
So ninety percent of the goal completions for the month of sep tember through October. Fourth, ninety percent of these were from Facebook and then here’s another office in a different part of the country. We started with them a little bit later and so their goal completion went up nine hundred percent completely different location, completely different metro area. We applied some of our techniques that we learned and we looked at their goal completions and they went from two in the month of August to 220 goal completions and we hadn’t, even we had just gotten started with them.
There were a couple weeks behind the other office, so they already had 20 role completions, so their goal completions would have ninety percent nine hundred percent and their conversion rate went up eight hundred sixty-three percent. Now, if I had a lead a day coming in from my website, I would be pretty darn happy, so it. This is the kind of thing that, when we, we do, programs like this and we put all these techniques into place, whether it’s article or content or boosting posts or doing calls to action on your Facebook page.
When we see the goal completions go up, we know that eventually your revenue is going to increase over over time. So that is that’s another office, and then this last one or I guess, there’s one more after this – and this is one that they didn’t actually have goal set up. But we wanted to know how many times somebody hit their contact us page. So we did the same measurement. We looked at the same date, so you can see that the number September for through October for 2016, they had 26 people, hit their contact us page, and this is somebody in a completely different part of the country and a completely different demographic in geography, and we Applied the same sort of tactics and he literally just started with them, so they were even a couple more weeks behind the other two in the previous month they had had seven folks.
He would hit their contact us page, but by the time I looked at this, they had had 26 hits so their goal – completion – or I guess, engagement with that page on their Google – Analytics that one of two hundred seventy one percent, which is awesome and then this Is a picture of one of our websites? You can see a thousand one hundred percent increase in goal, completion, which sounds like a lot, but it was 12 folks hit the web site and actually filled out a complete form.
They were actual leaves versus one person the month before that. So sometimes we can measure how many times people hit the contact us page, and sometimes we can measure exactly how many forms were fully completed and in this case a 12 forms were fully completed. Four lead forms long lead forms by the way, not just contact us versus one month before so. This shows that, even if it’s, whether it’s a full hitting the contact us page, are filling out a full form when you apply the techniques that we put together for facebook, this is the kind of stuff that happens and that’s fabulous so yeah.
I want to talk to you a little bit about article and by the way, if you have questions about what we do, i’m going to show you the methodology here before we get done. But if you do have questions there is a little questions. Dashboard in your GoToWebinar panel – and you can just type in a question anytime – you want and i’ll go back at the end and answer all the questions. So we don’t open up the lines you do have to type them in, but you’re welcome to use that little questions panel and I’ll get that all the questions answered for you at the very end.
So now we’re going to talk about Facebook and article a little bit. Let me see if I did okay so so today this is today. So this is our most recent article we put out for a few of our clients we put together and they’re on in different parts of the country. So none of this overlaps we put together something called. We call it and name every article and this one’s called the happy seniors article, and if you want to look at it, you can see it on youtube com, and I will make sure that I send out the I’m going to send it out.
But i’ll give you the link to SlideShare, so you can see where that is and or you can go to our south for the approve senior network facebook page and that is facebook.Com forward, slash South Florida seniors. So if you go there you’ll see this article. There too, you can read the whole thing, so I just I put this article together earlier today and I put it on YouTube. I don’t usually do that. I mean I do that for clients, don’t usually put it on my youtube blog, but I wanted you to have a place on youtube where you could go, read it and I just put the title and happy seniors in Tarrytown New York, because this is for one Of our needle particular one was for one of our new york clients, so it’s funny that we put this article together and it’s really cute and then it’s really fast like 37 38 seconds and that’s the way you need to keep it these days but happy seniors In Tarrytown, New York is what I named it, and I want to show you what happened now.
This has really nothing to do facebook yet, but this is very cool. We used to be able to do this and I’m shocked to see that we can do this today. Facebook and Google are in a heated battle for our article attention and so about five minutes. After I put this article up, I went ahead and googled the title. Happy seniors in Tarrytown New York. Now I realize that there aren’t a lot of people who are going to type in a search for happy seniors in Tarrytown New York.
I just wanted to see what would happen out of curiosity and if you look at the very first organic result with a no competition, no google adwords there. You can see that the first result in four minutes is that article happy seniors in Tarrytown New York, literally four minutes is all it took for it to go from my computer to YouTube to be on the first page of Google, in about 1 million nine hundred And sixty thousand results, our article came out first and formats, and I just find that to be pretty amazing because it’s been a long time since anybody’s been able to do that.
So just just an added value kind of a thing – and this is literally today. So you can go see that you can go to youtube 6 j, 0 fut fpt dash 0, where you can go to facebook com for flash South Florida seniors and if you’re on a desktop it’ll be the first article that you see there happy seniors in Tarrytown New York is not what it’s called in the South Florida site, but anyway pretty cool. So this is the actual South Florida site and there’s I’m sorry, Facebook page South Florida, facebook page.
So if you go to the South Florida Facebook page right here, South Florida seniors, then you’ll be able to see the article there too. It’s the same article. It just has a different branding to it and they’re in completely different markets. So it doesn’t really matter, but you can turn up the volume and listen to that article. It’s really cute, so it probably has been up for maybe an hour or two when I actually put it together and sent out this article.
I sent a article out to facebook and it already had 87 people were reached 12 views and I’m sure that there will be more and it had some thumbs up and things like that. It is super cute. So these are the kinds of articles that we’re making for our clients are short, they’re cute. They have a call to action at the end, and it’s not just that kind of stuff. That’s going to make folks go to your contact us page or fill out a form, there’s a lot more involved, but this is just one piece of the pie and I guarantee you.
That is a lot of work, but we have the staff to do it. So it’s it’s been something that we’ve really enjoyed over the last few months experimenting with and learning more about, and now we know exactly what works so, here’s a methodology. This is what I recommend. This is what I recommend you do on your own or again, you can hire us and we’ll do it for you to articles per month that go to your website.
They should be around a thousand words some quality reading, but just two articles per month. You need to include also, on top of those two articles, some of your home care agencies, community outreach and internal news. So if you guys are going to be in the alzheimer’s walk, this fall if you’re going to be, you know, if you have he hire dates or caregiver of the month or whatever it is. Those kinds of little articles need to be on your website as well.
You cannot leave your website alone, it has to have fresh content, and all of that should go out to facebook. You need at least five post pro week that are going to facebook, twitter, linkedin and pinterest. So whether it comes from your website, the two articles or it comes from other websites – it’s you know the new york times or your local TV station or whatever it is all combined. You should have at least five posts per week going to your facebook business page.
One monthly e-newsletter: we talked about the importance of that already. You need to advertise on facebook with something called promote. My page, you don’t want to promote your website, yet you don’t want to promote anything else. Yet you don’t want to have people checking into your business because that’s not what your business is about. You actually check in in other people’s houses. So you want to promote your page.
That means you’re going to get like, and you have to word that add a certain way so that people will actually take an action and, like your page, so you want to do that. How they have the call to action be to like your page, and you want to do that until you have a minimum of a thousand likes, you should go for 10,000. Do this, for as long as it takes for you to get 10,000 likes once you’re at 10,000 likes the page kind of runs itself, it’s amazing put at least two articles per month directly on facebook.
Facebook is competing with google for attention for a units of attention, especially with article they don’t want you to put it on youtube and then put a link to it on your facebook page. They want you to actually upload the article to facebook. That is important. Now. I put a article on youtube today, so you have a shorter link to go. Look at it if you wanted to – and I just happen to have some pretty cool results because of that.
But facebook wants you to put two articles that are yours that you created per month directly on facebook. You can either make them yourself or you can pay for them and that’s what people pay us to do. You can do a simple weekly contest. You need to engage on facebook with your local community answer. Questions read for people trying to contact you there as soon as you start getting into the 3,000 4,000 5,000 likes and you’re getting up to 10,000.
People are commenting all the time as long as you’re. Putting consistent content out there and you need to pay attention to that, because sometimes people need your help. They’re looking for a way to get ahold of you, because in facebook on their cell phone is the only thing they know how to use. So it’s important that you pay attention. You want to get links to your website on other local sites. I’ve already talked about that.
That’s your chamber of commerce and your rotary club and your local newspaper. If you can get an article there, whatever you can do to get what love local links, I would recommend doing this for six months to a year, then you can cut your advertising expenses, which means you can slow down on the amount you’re spending on Facebook likes And boosts you can slow down on that and just do the content.
You will always need more content, so once you’re at like say, 5,000 to 10,000 likes in your local area. If you cut down on the advertising, it’s okay, because the page kind of manages itself and people are liking stuff all the time. So this is my recommendation for you. If you’re going to go the Facebook route right now, Facebook is in a Googler in a neck-and-neck race to get your attention, and this is the way that folks are headed and, and most of our demographic is now on facebook.
So it is nice to be able to advertise their it’s much cheaper, it’s more more effective in the long run and google actually favors all the stuff that you’re doing on facebook and likes to see that engagement. So that is a methodology I recommend again, if you have any questions, you’re going to want to go ahead and type those in and i’m going to go over my last couple of slides here, so it’s all about local, more lore contents get links on local websites That link back to your site engage with article article, facebook and article article article, and I just want to show you some of the things that we did: we’ve messed around and kind of changed up the way we’re offering stuff.
If you are a current client, you can talk to George about this. If you are not our client yet, but you would like to get involved in facebook and do much more with it and get some of the results that I showed you on that screen. These are the packages that we have. We will do all these things. The most expensive one is facebook pro in the middle is facebook Plus and Facebook engagement and then essential content publishing you can see it’s just it’s just content, we’re not doing anything.
We do have it going out to Facebook, but we’re not actually managing or reading or doing articles or anything like that. It’s just the articles and the setup of your social media when you get into facebook engagement and you get into facebook Plus and Facebook pro you’re. Actually getting into some of the stuff that you saw it all when I put up those slides that showed those goal completions, that’s where you start to get into that so and we absorb in these programs, we absorb the cost of facebook advertising.
You don’t pay for the facebook advertising on top of what you’re, what you’re paying us. We actually put the bill for the facebook advertising, so you don’t have to worry about it’s our fe plus paying for facebook on top of it. It’s not. We actually take in all of that, so these are the packages. I will come back to this slide in just a minute. I just wanted to get viewed some information on how to get ahold of us.
If you want to talk to George or myself, you can call 888. 404. 1513. That’s our phone number to the phone number. For a million years. You can go on our website, LTC social mark or LTC marketing. You fill out a contact. Us form, that’s fine! We get them both of us do so we see all of that, and so I’m going to take questions, I’m going to leave this up on the screen for you, but I am going to take questions.
So, let’s look and see what we have here do: alright. Okay, alright, so brandy, I don’t know brandy if that’s if he assisted they’ll Drive. I hope I’m saying right. Brandy has some comments. Interesting content to comments. Negative keywords are very important when using our stream and measure I’ve shown for people looking for jobs or Medicare home care services. Yes, we have had we’ve been in business since 2008.
Brandy – and we have been doing this for a very long time – and we understand the negative keywords, but that does not keep your job seekers from hitting on your ad, no matter how many times you put in jobs, career, negative keywords like jobs, careers, home health, a Certified nurse’s aide, whatever you still are going to get a ton of job seekers, it may decrease it a bit, but not by much number two for additional content.
You need to make sure you aren’t copying content from another source and presenting it as your own. Google will start to track this and may remove your company from displaying the search results. Brendi. We always provide complete, unique content, so I don’t know where you’re coming from, but we always provide. We do nine hundred articles a month approximately, and every single one of them is a hundred percent unique to another.
They are never the same article they’re not spun. They don’t sound bad they’re very nicely written by professional writers who are on our staff and our awesome. So, thank you for that nice job on the article and ranking results. Thank you very much. 10K seems like a lot for a local page. Ten thousand likes use a lot if you’re in a very small local area, but if you’re in chicago proper, it’s not it.
Just depends on your demographic and that how many likes you need on your facebook page can really be dependent on on your demographic. Las vegas could, probably you know, be maybe a thousand two thousand, but if you’re going for because you know, there’s a smaller community there than there are visitors. But if you’re looking for something in Chicago South Florida, Miami you know 10,000 is not a bad number.
Los Angeles New York City to know them is actually pretty small. Could you put the number and website up once more? Please can you give your toll-free number again? Yes, anybody else have questions if you do just go ahead and type them in I’ll. Do one last call for questions here: here’s our website and our toll-free number. So our website is LPC social marcom and our toll free number is 8. 8. 8. 40.
41. 513. If you have any more questions, this is sort of last call and I’d be happy to take any more questions, and I think that’s it so far. Anybody else okay! Well, if that’s it, then we appreciate it and if you need our help and getting some of these results well, we have one more question: do you find the facebook is viewed by our target audience of 65 plus? I think it would be geared toward younger generation.
Angela you’re not incorrect, but the adult child of the aging parent is your actually your target market. So I am 45 years old, 45 year old female with 39 year old children, a husband and an aging parent or two who may need care in the next couple of years, so at age 45 and very engaged on facebook. Of course that’s my business to be, but so I am looking for resources and guidance all the time so you’re actually reaching out to the adult children of aging parents, but the 65 plus crowd has really increased on facebook.
So it is definitely a younger demographic. The bulk of the demographic is going to be younger, but because Facebook has, I don’t know, what’s the number 3 280 million people on it, you’re definitely in in 2016 and 2017. You absolutely have your demographic on there. So that’s why it works so well. Okay, all right, if anybody else has any questions, please feel free to give us a call. Go to our website fill out a form.
8888. 40. 40. 1513. Thank you so much for joining us hope you enjoyed this and I will be sending out the replay thanks. Everybody have a great rest of your week in a great weekend. Bye-Bye
In the example you’re seeing, I know, I’ve sent out an email campaign and I want to know out of all the people. Who’ve come to the website how many people came via the email that I sent out. So the first thing to do is: go to Google go to the Google URL builder.
This tool will allow us to tag URLs in a way that we can find this answer. The URL is a bit strange, but don’t worry about that. So I’m just going to google com, you go at the right place, bring my website URL! There’s three fields you have to fill in, which is source medium and name. I’r going to use magazine, email launched for the source, the medium will be email and a campaign name is logo. Introducing people to our new logo, click generate the URL and it generates you a URL with all the bits that it needs to be able to track.
Clicks on the link, so i’m going to in the next article, show you how to go and find this data within google analytics. What you’d need to do now is take this URL and be using it in the email that you send out. You
I know I’ve talked about it before, but I can’t stress enough how important this one puzzle pieces to your business, I’m going to explain what it is and then I’m going to give you a resource of where you can go to get the specifics and really dig In and go step by step and start your email marketing part of your business email marketing is, let’s say, for example, you went online and you’re googling vitamins and one of the places that you goes they they give you all the details about how good their vitamins Are and then they offer you a guide of why vitamins are important and you’re like well.
I really want that and it’s free, so you give them your email and you get that free ebook or that free checklist or that free guide you just bought in to their email marketing list. You just subscribe to their list. Now, anytime, you get an email from that company. They’ll continue to give you more information, continue to try to sell you more products, but, most importantly, they will also give you the opportunity to unsubscribe to the list so you’re.
Never on those lists against your will. You always have an opportunity to get off of them, but the important thing is: why do you need an email marketing list? Let’s say: you’re building your business on Facebook and you have built this huge following 30,000 people, we’re just going to say it’s huge, really successful and you’re like I, you know I don’t need to go out and get on other platforms. This is for me.
What happens if Facebook shuts down they own that platform? You do not own those customers, but if you had been collecting their emails and keeping them off to the side on an email list for email marketing, then you still have that list of 30,000 customers and it’s okay. Facebook shuts down, you can just start continue to communicate with that list of customers through email and that’s why it is so so important because you don’t own the social media platforms you’re just using them.
So I can’t stress that enough of how important that is – and if you don’t really want to sell things through your list, you don’t have to you – can give provide your your met, your people with information and continue to educate them and continue to build a good Relationship but typically they expect you to offer them things, because you have become the expert in your field and they want you to go, find those things that are going to help them in that area.
Just like vitamins, if you find another company that has better vitamins, maybe in a certain area you’re going to share that information and they’re going to trust you because they’ve been on your email list and they know you they like you and they trust you. So therefore they will buy from you alright. In a nutshell, what is email marketing or how do you collect emails whenever you are posting? Let me get my pointer here whenever you’re posting on your social media platform.
This is where you’re driving traffic into a landing page, which it’s typically on a funnel. I’ve talked about that before I can put a link below for you. Four click funnels. They have one of the best funnel programs around. You can drive them to your website if you want, but you have to drive them someplace to your storefront per se or to a landing page, and it’s on that page that you ask them for their name.
And then you ask them for their email address and then you tell them. Thank you. You send them that free thing that you promised them and you say thank you. It’s that simple two steps and you can drive people in from Facebook. Instagram YouTube Twitter Pinterest. Wherever you want now people that have been around for a while, you will see them on several different platforms, because they’ve had time to build up one platform at a time.
If you are brand new pick one platform and stick to it, and I know it’s so tempting to go out there and say well wait a minute. I want to build up my numbers that credibility and those numbers will come with time. Just hang in there keep building up that one platform and then once you’re solidified on that platform, you can start another one, alright. Now what happens now that you have this email list so here I have all these names on my email list.
Let’s say I have 2,000 names. What do I do with them? Well, I can start out by giving them an email sequence of maybe five different emails. You know every day in a row and and just help them to get to know me and that’s called kind of like the honeymoon period. If that makes sense, and then from there I might do broadcast, I personally do broadcast twice a week. I do them on Tuesdays and Thursdays and I just sit down – and I write out maybe two to four at a time and I schedule them and then they’re ready to go out to my email list.
In the beginning, my email people they are on a sequence. I think I have it at 17 days in a row and then, after that, every you know two times a week. Now, how do you learn? We know what to write or you. How do you even know how to begin in the beginning? I totally did not want to do this. I didn’t want to write emails. I didn’t really understand what it was for, or the importance of having the people’s email addresses.
As my customers, it wasn’t until I got this book. It’s called dot-com secrets by Russell Brunson, and this book has become like a Bible to my business. I it’s separated into four different sections and there’s a whole section. So 25 % of the book is about email marketing and how you can begin your sequences and write them and one of the tips Russell Brunson goes into it and he tells you how he gives you an example of what his first five are.
You know that honeymoon period I took at first I was like I don’t want to keep opening up these emails and I have to write them and then I could close them out. I wrote mine on a Word document. I just sat down and wrote them out. One after another on a Word document now the cool thing about that is, when you’re new, obviously you’re, going to write what you know three months down the road, you might think.
Oh you know I might want to change these a little bit. Well, the cool thing about having my word document is: I can see them all in one place. I can go in and update them and then copy and paste them and put them into the sequence. Now you’re saying what sequence? What are you talking about? Well, you need to have an auto responder, it kind of like the mailman. Where am I going to put my letters, who’s going to deliver them and I have a link below of an autoresponder for you.
There are tons of them out there, but just go in and look at the one below. I think I put activecampaign down there. I just picked one um going. I think they have like a 30-day free trial and you can go in and look at it and start using it see how it works. There’s all kinds of and tutorials on there and one of the neat things about active campaign is you can even redirect your email respondents? So let’s say you go to sell something in your twenty third email and somebody buys it well.
You can kick them off into a different group that these are people who are serious about wanting to do business and they buy things, and they really want to. You know learn the skills they need for their business, so I’m going to send them more detailed emails than these people over here, where I don’t even know, if they’re really interested or not so you can start putting rules in there and flowing them off into different Directions it can get complicated but start out simple.
Just keep it simple. Just like anything else when you learn it just give yourself grace to learn and keep it simple. Do what you know to do what’s going to help you get through and then, as you understand it, then you start adding more steps and getting you know crazy with it all right so below. Don’t forget, there’s a the.Com secrets book. There’s a link down there. You can get this book for free and there is algae pie as the shipping.
That’s it Russell Brunson wrote the book and he gives it away for free. You pay the shipping and then you have it, and I promise you. It is a book that you will use, it is relevant in your business and it doesn’t matter what business you’re in if you’re interested in collecting emails, email marketing, then you definitely want to read that section of this book. He lays it out, for you really well.
I’ve also put a link down there for the autoresponder active campaign, and then I put a link down there for click. Funnels click funnels also has a two-week period as well. So you can check out all three things for free, see that and see if they’re right for you, if they’re not then go google and find other things and find out what the right tools are for you not everybody’s the same. Thank you for coming today.
Give me a thumbs up if this was helpful. If you have any questions, ask them below and subscribe to my blog, I put a article out every single day to help you build your business and in different ways, and I concentrate on affiliate marketing, but some of the tips like today can be for any business. Alright, thanks for coming and I’ll in the next article,
Is your system researching and you start realizing? What do I need to do? What does it take to start your own business, and so some of these things I’m going to be saying it are coming from the as a private, practicing dietitian and then some things I say throughout the series are just going to be general to any entrepreneurs or Wanting to be your own thing, so the top 10 things I’ve learned from just researching and listening to just business men and looking at websites on private practicing dieticians.
These are the top 10 things that I need to do or that I have done this week. So the first one that I should have done a long time ago, so I almost shouldn’t I need to do this, but I just did it last week: get professional liability insurance. I’ve always had people sign waivers as I’ve worked with them in the past. When I realized, especially as a private practice and dietitian, I need professional liability insurance, so I just registered for that and got that last week, number two: this is for more dieticians and stuff, but you have to figure out okay.
So where are you going to do it? Are you going to rent a space? Are you going to work in a gym? Are you going to do it strictly online and so for me, I’m kind of doing both the online saying worldwide, but I’m also working with Titus Sports Academy in Tallahassee and going to be doing in person, one-on-one kind of consultations with either their clientele or people that I just want to bring in and they’re just letting me do whatever I want and giving me my space for free, so that’s really cool, so that is, you have to figure out what space you’re going to be number three was a question of.
Do I want to register as an LLC and after some research? I don’t think I want to do that right now, but it will be beneficial in the future. So I’m probably going to keep that in the back of my mind, number four one of the biggest things I’ve seen across the board is having a good website and then having social media and being on social media with your business. And so, thankfully, because of having a blog and being a blogger since 2013, I have all that stuff.
Going already – and I created my new website – stare, grief and calm and if you guys haven’t seen that with all my services and everything and then also social media, I’ve started opening up. My personal Instagram server expand because I’m going to start sharing more of my life journey on there, but I also have of course, a freshman, healthy Instagram and the freshman healthy, blog and freshman healthy everywhere on Pinterest and Twitter, and everything like that.
So I think I’m good in that respect, but that is key and I also have a blog post on how to create your first website or blog so I’ll link that below in case you do need to do that. Okay, so number five was having a financial and budget sheet like spreadsheet. So this is something really bad about in the past and I’m not a Business and Finance major. So I really don’t understand a lot of stuff, but I do know it’s key to keep track of all of it in your keep track of your expenses.
Keep track of your income, keep track of what your net income is, and so I’m starting to do that and put that all together and a spreadsheet excel sheet, and have it all pretty haven’t really done that yet, but it’s in this process. But there are a lot of like templates online, that you can just download and use number six another thing for kind of just private practicing dietitians, but also maybe for you as a dietician and not just a nutritionist or health coach.
I am allowed to take insurance from people, but that opens a whole nother can of worms of just dealing with insurance companies and stuff, and I don’t think I’m ready for that. Yet so after kind of thinking about it, I’m just not taking insurance right now for at least the first year, as I figure it all out and get everything else running and then maybe I’ll open up to that. But I’m not sure I will next is having just like handouts and paperwork ready.
So I have thankfully worked as a nutritionist and sports nutritionist with Titus Sports Academy for the last year. Now so or I get six months, so I was already having to build a lot of handouts and paperwork from scratch, and so I have you know an initial client assessment and questionnaire. I have a three-day food diary journal template, I have you know just like pre and post-workout food handouts.
I have high-fiber foods, high-protein foods high, just all the different kinds of like handouts. You could want for nutrition reasons, and then I have you know some assessments and questionnaires for initial clients and by weekly, check-ins and stuff like that that I’ve already built. But you should definitely have that if you’re doing any kind of consulting and then last thing I realize and that we all need to realize, if we’re wanting to be business, men or women is it all comes down to? Where is your income coming from because at the end of day, you’re not making money? It’s only a hobby, it’s not a business and it’s not going to be your career.
So, throughout my blogging and since 2013, when I started blogging, I have been able to find ways to make money monthly. But it’s always just been a part-time and I’ve never really pursued making money very much because I just really enjoyed it and it was just a fun side thing like decide with college and as being a full-time student intern. But now it’s like! Oh I’m trying to make this my career.
I need to make an income. I need to make enough income so ways I’m already having income and just as a blogger, and not even offering my consulting services. I do work with some clients already, but that’s going to be more of a majority part of my income. They look into the future, but right now a lot of my income is coming from working with brands. You know one time pose one time articles things like that and then also long-term partnerships are key to secure.
If you have any kind of social media following, I only decided to work with two companies long term for 2017 because of you know really wanting to give my time and energy to them and not when you take on too much, as I was still going to Be a full time intern and full-time student for the first six months of it, and it was the best decision of my life in that secured, like 12 to 15 grand right off the back for 2017.
So that was nice to like already have that, set and know that that is going to be part of my 2017 income and then work from there with one-time partnerships and stuff with different companies. Like you saw me take over the date, companies Instagram for the day and stuff like that, little things like that that you monthly, also bringing in another like one to two grand a month. So that’s kind of my turn income and then also affiliate links like that’s something I hadn’t really promoted very much, I’m going to start doing that, but looky in my book, of course.
So looking forward along with that kind of income – that’s already coming and I want to offer more consulting services now that I’ll be a dietitian. I do have hopes for another book in the future, but I also really want to create an online course, for you know, breaking up with dieting and just feeling your mindset from all of that kind of stuff. So there’s a lot of things in my mind to pursue in the future, but right now I think the main sources of my income are going to be coming from consulting working one-on-one with clients and group education sessions at Titus Sports Academy and then also of course, My side work with social media influencing you know, reading and writing for publications and stuff.
Like that, so q last things that are on the agenda do I need to register my business. That’s something I read online from one person’s blog and I need to figure out if I need to do that and number two is just creating a separate business account like financially do I need to create a separate bank account for my business and that’s something I Think I do need to do, but haven’t really figured that part out yet so there are ten things I’m have worked on or will be working on and where my income is coming from.
I have this on a blog post, so I’m linking that down below you want to check that out, and so I don’t know this series is just going to be going with it and see what works. What doesn’t what’s popular? What’s not so I might as we’ve just kind of detailed stuff for my blog post for people that really want the Nitty Gritty stuff and then few YouTube articles on life. Lessons and failures and successes throughout my weeks and you know daily vlogs, like as I can or might do this nitty gritty stuff on here.
I don’t know you guys. Let me know, as this keeps continuing what you want to see and what you don’t want to see like. You won’t hurt my feelings. I just want to know, because I don’t know which part of it I should just keep on article, which I should just keep on blog or if I should just be doing both on both. So with all that being said, thanks for staying tuned to this longer article of mine of my first article of the road entrepreneurship series, so I hope you guys enjoyed it again.
I want feedback in the comments below, and I also want to know what you’re going to be working on this week, if you’re in the whole entrepreneur world and have any of these things that you need to work on too. So until next time. Bye guys, you
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