Alex has been magnet. Fishing behind us under that bridge he’s got is a magnet stuck, so I thought would bring the snorkels new wetsuit out, and so you can find it so we’re for start. The company that’s provided the gear for me to use is a unique year, so we’ve got a full first snorkel got a waterproof phone case in a hydration backpack go back into the bag.
There charlie front end of it. Scaffolding comes sizes, bridge, yeah, Oasis, guys magnet stuck, so I have to go in the water for it don’t know, as I do business to be continued, so got me falling the keys and this waterproof pouch and good thing about. You can still use your phone through. The case that’s pretty cool, just because uh, when I’m in that water, are you cold? Oh she’s, a bit cold playing the road.
You have two going on come here. I’m okay involve not EQ rope. How big pretty much above it I mean. We was not much left on that he’s, probably about leave you tight in there. Yeah yeah maybe find out I’m thinking fast from across. They can get back. If you want, I yeah yeah yeah I’ll stay. Close, No crazy alex is just in the water on the edge you’re going to come further down and then or check it out yeah, and then we can try and pull it from a different angle.
Yep fail one: what will you found what you found just really stretchy Rondon and we got it she’ll respond. Well he’s cool yeah mine did that on one side, yeah yeah, I do what a mute dick yeah. I see the air what proof on cash. What bed Marsha on the outside easy just like twist: bucks, gemma crimeans, it’s actually 100 yep, totally dry, yeah yeah, it’s job nice to get and Alex is magnet back, so we’re going to do best.
Magnet fishing because we read not to be super, find, if not see you later,
What are you eating? Check out the video below to find out about a healthy snack.
I want to give you a shortcut on how to get cited in to ABC CBS, NBC and fox. These are the most recognized networks, and so these are the websites you want to be on once you’re on these websites. You can use these logos in all of your marketing. That’s will do for you when you click the button below to claim your spot in this special program.
The real value you get from Authority is real dollars. This is because we give you guaranteed placement in all four of the major networks and then you’ll have the ability to use those logos on your website, your social media sites, your business cards and all of your marketing. This Authority influences buying decisions both online and offline, because just about every person looking to do business with, you is going to Google you and look you up the beauty of this.
Is it’s easier to make money by getting more out of the exposure here already getting? Then going out and getting more exposure, we do all the work for you. It will be done in one to two weeks and you get guaranteed media placement now, but you’ll benefit forever. That’s the payoff for a one-time investment so who needs this Authority the most any and every business, whether you’re, a restaurant realtor, an author, a speaker, a coach, a small business owner once you’re a cited author, you benefit by becoming a quoted, expert and you’ll, be able To use that quote and authority in all of your marketing you’ll be able to use the media logo stating as seen on, and this is something your competition doesn’t have so you’re.
Now the perceived trusted authority in your niche they’re going to choose you when you have this Authority and that’s what we do for you. We give you guaranteed placement into all for the major network and when you act now as a bonus, will even add the logos to your profile picture for you just like you see here on this photo. So it’s a complete done-for-you program, there’s so many uses for this Media Authority.
You could put it in your LinkedIn profile. Your Facebook profile photos on your website, your brochures, advertisements, business cards, newsletters, storefront anywhere and everywhere, and it’s not just any placement. You’re getting you’ll be included in a press release as a top recommended business or or a professional with a quote. This is exactly what it will look like when we get you into the major media.
This will be on all four of those major media network websites. Now a common question is: are these citations real? The answer is absolutely yes: the citations appear on the major media networks website and are one hundred percent legit we’ll provide you with links and screenshots. So you can have proof. Should anyone ever questioned you about your citation? Now you may be wondering, but wait what about saturation if I can just pay and get into the media? Doesn’t that somehow water, this down or dilute this or what? If everybody, was able to do this? Well, that’s not a problem, because not everybody knows about this.
You do and you’re taking action today by clicking the buy button below and that’s what’s going to give you the edge over your competition. Now, let’s be clear that this media citation is a conversion strategy, it’s about getting more people to choose you we’re getting you quoted on to the major media networks, websites and that’s going to make it more likely to get potential clients to choose you you’re not going To get a ton of traffic and exposure from this, I’m being very upfront and honest with you, this is a conversion strategy, not a backlink strategy or traffic generation strategy.
What this can also lead to, though, is having a major media now, seeing you no longer as a risk, they’re now going to be more likely to choose you for the interviews, articles and quotes, and that’s where you can get even more media exposure. So this is your way of getting into the inner circle and having this lead to more media exposure and traffic down the road noted author and speaker, greg wells has used this exact Media Authority strategy to catapult his business.
Greg says – and I quote this is how I went on – to get featured on CNN Wall Street Journal TV radio magazines become a speaker for Tony Robbins and other conferences and get a best-selling book deal with Jack Canfield. All because I paid to play and got these media citations, so I want you to think about what it’s costing you right now to have some of these people that are looking at you choose not to do business with you, if just one or two of these People or customers chose you because of this Media Authority this month.
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My biggest tip is: how can you engage with people unusual marketing strategies? You probably never heard of hey guys. What’s up, my name is Jade and today you’re reading a article where I asked for your deepest darkest questions about social media, mister me2 marketing, let’s get into it. Basically I’ve been seeing a trend online where people eat food in front of the camera.
Now I know people get really uncomfortable when I do that on my blog they’re, like Jade Weis. Is my content? Well, listen! Sarah! Okay! I am bored of reading the same old tips and tricks about how to grow my Instagram. So that’s why I thought I don’t combine my two favorite things in the world: marketing strategies and cooking to make a cooking with Jade cue, the intro welcome to cooking with Jay.
While we talk about those three topics, alright guys buckle up grab a snack. Oh wait! You could cook with me because today, on the menu we have shamrock shake healthy version. I know st. Patrick’s Day is coming up, so I thought why not make a green, healthy, smoothie? Okay, I’ve been really into cooking. You guys saw my last episode and I literally almost burnt the kitchen, so it’s going to be really good for yesterday, we’re not only going to make something tasty we’re also going to taste tested.
I have my mom with me. That’s going to maybe tell us if it’s okay but under, and we’re also just going to answer your questions, call guys up and do this. At the same time, all right grab a snack grab a beverage and, let’s get started. Hi you’re on the ask. Jade show hi, what’s your name and where you from? What’s up, oh my gosh, I’m so excited. What’s your can I help you help? Okay, so how to reach 16 and 26 year olds and just kind of reach, a specific target group, you know what’s holding you back like, I feel like you know how to make the content.
So you know: what’s the one thing you feel like you’re missing, there’s another thing: marketing yourself and just putting yourself out there and getting those followers like. Let’s, let’s go from the top, you make relatable content for a younger audience. Have you ever thought that a 16 or 26 year old, maybe made their Facebook count in 2010 when they were 13 line that or 20? What I’ve had a lot of times? Is that a lot of people forget to consider that on Facebook I’m technically 27, like I’m technically 50 years old, I’m so sorry, seventeen right, maybe do you think maybe say the audience is like lying their age or you feel like you’re, still not getting the right Enough target demographic blog Scottie: you want Jessica that goes to high school or call it okay, yeah yeah.
So I want you to know: let’s go back to the table both like you know, Gen, Z or millennial, so like how do you find your favorite influencers? Where do you go to find them, so you, like skincare? Why is that you have bad skin recently or super hormonal? So let’s go back so someone who’s younger, maybe needs to find skin care tips. So you go on hashtags. Do you go on YouTube as well or no okay? I hate just call myself Gen Z, but people who are gems II.
They don’t they hate being bombarded with ads like you can’t like their photo and they come back as gen Z, hates it when you like. Just kind of go up to them right there, like they cringe if you like for like or follow so off the bat. You know that doesn’t work right people, it doesn’t work like that. The only way you said to get someone like us to care is, if we manually search it. So are you making manually searchable content, for example, what I would do if you want to make searchable content? What I would do is kind of use keywords that are popular.
So if it’s Seoul Korean fashion, that’s possible, use that in the title and then make a article around it. I don’t know if you realize but photos aren’t where gen z kind of migrated towards what I would say is people can discover you for your articles or helpful content and then they, like you for your selfies and content. Are you primarily posting selfies? You do a lot of just random lifestyle, so it’s one day putting sweet self photo another.
It’s like actual sonic got it yeah, so right so that the thing Gen Z just like he doesn’t give a shit and they move so fast when we scroll. I can’t I hate referring myself to Jessie, but you know I mean it’s like I feel so old, but I’m like literally that so yeah I mean maybe be baby. This is what I recommend if you are ever, can hear us on how to read your reach or 16 to 26 year old audience. All you have to do is realize that we fucking hate getting bombarded.
The only way is to make searchable content, and how do you do that pick? A keyword, use ubersuggest and play around with making articles less pictures for discovery, and then maybe they can fall in. Let’s go back to your goal. You want to track more jay-z. So do you care if your favorite influence our talks about too many things there you go, so you can only do what you just said right there, because I think I’ve become super important.
The answer is, I don’t know, I’m not really a genie. I sing is to start with one. You can always add on that’s why I would recommend okay, alright, alright thanks so much for be on the show. I love you so much and hope every day. Alright guys that was really fun, be you’re, so sweet, I’m sure. So what I was just doing, we’re making a smoothie I put in here ice frozen banana avocado and spinach and mint mami.
Think it’s a little good. It looks appetizing. I don’t have enough milk. So, let’s see we have enough milk father, you guys, if you’re so far, I’m enjoying this article make sure you give this article a like and subscribe, and comment below what recipe I should make next. This is way too boring and healthy. Maybe we should spice it up a bit and by liking this article, you, let me know that you like it, because if you don’t fuckin like it, I’m not going to make it because that’s it guys! No empathy super important.
Oh shit, there’s still a banana inside. Let’s give a taste test, there’s literally still putting it inside. Oh so we have our smoothie, I like to top it off with some cacao, nibs and then we’re going to go to the next phone call. Cacao. Nibs are super high in antioxidants and it tastes like chocolate. So so I’m going to be sipping this throughout the article and so alright Cole number two hello hi.
What’s your name, my gosh beautiful, do you feel like no one’s engaging with you, because maybe in India, it’s just not they don’t want to support as much your content. How do I get people to engage when people don’t right? So here’s the thing I think, there’s a few flaws. Why do you think that? Why should people care to give a comment like? Why is it so important because think about like this there’s so many people, I’m following your falling, probably wanted people on Instagram? When you comment on someone like when you personally comment someone’s picture, why do you comment? Okay? So let’s go from there? You can’t because it’s relatable to do everything right.
I post my pictures as well like I get likes, but not as much and I don’t get comments from people I don’t know, I won’t engage with them and build a relationship there. I think it’s not important for you to think about how to get people to engage with you. My biggest tip is: how can you engage with people? How can you be the one that’s going out there because here’s the truth, have you tried to comment on other people’s photos that, like your photo, is like when your followers kind of like, engage or like a photo? You kind of DM them and say hey thanks.
So much for liking, like are you being the ones that are engaging with them, rather than expecting for them to engage with you, so you get likes, but you don’t get comments so have you DM the people who liked your photo thanks so much for liking? My photo, if there’s anything, I can do to make better content. Let me know alright, try it out. I just think that why why should people care, but honestly sometimes I feel like I have a big stick up my butt and I’m thinking I’m the best.
When really people are busy – and I just want to say hey – you don’t have to comment, because my personal thoughts are: why don’t you reach out to them and if they kind of come back to you, then you can see them comment more frequently. Try that try! It out try it out, do yeah me if it works, and I hope you have a great day, as you guys might know, I’m so obsessed with my data like to the point where I announce noises every time I wake up like Chevalley.
Did I love you? Should well, my problem is when you think people don’t age with you don’t be in that mindset, engage with people first and then they’ll come to you. Why should people give a shit when they’re so busy? And second, I just feel like we’re moving away from a connected economy, and what does that mean so I’ll, maybe make a whole article about this if you’re more and more interesting a comment is such a one-way interaction right like when you comment someone’s photo? It’s like you, don’t really get that love or that kind of communication back, but I think we’re now migrating tourists and it’s instead of being connected or followed we’re going to have more conversations so DMS, you know a little weak phone, calling your followers like this.
It’s going to give you so much more of that engagement. I think so much of our corruption or our minds are thinking that engagement or comments. It’s not comments are literally it’s just a one-way wall, and it’s just boosting your ego at that point right. If you truly want to build account that inspires and influences people, you would go out there and have that conversation. You have a two-way relationship.
Think about that and marinate all right guys. We have one more caller. My mom is going to try my drink. Try it mom. Let me know how you feel it’s good. Oh you like it. Okay, you can have it. I love you mom. Some of you guys might know, but I’m currently visiting home. I go back and forward from LA to Portland Oregon. Let me know if you guys are at Portland or LA probably do more meetups in the future, but I loved talking with you guys, I’m thinking to really settle down an ally sometime this year.
I go back and forth because I’m 17 years old so like I, how do I say without being like a little bit, I’m still reliant on some things or my parents like car problems or insurance. So what I turn 18, you guys when I turn 18 we’re going to celebrate. I finally can book an apartment or a book hotel. I can drive a car. I can get my license like we’re going to have a big party. You guys, I’m not sure what I’m going to do, but you’re invited so make sure you subscribe.
If you want to be invited all right guys. So now we’re going to go to the third caller, wrap up this episode of cooking with Jade and make sure you stay to the very end, because I have a feeling that this is going to be really good all right, so we just talked about paid. Let’s talk about free options: if you want to get free options, what I would do is build an audience journey, so kind of start from the top like when you personally find your favorite artist.
How do you discover your favorite artists like? Where did you find your favorite musician? Okay, perfect, so there you go, there’s no way, I’m an artist. If you want more artist tips, I have a friend named Edgar Sandoval jr.. He has a youtube blog I’ll link it below guys if you’re reading. But I know that when he was telling me when he got on distributed like on when he got on, discover weekly or it’s all like algorithmic base.
So regardless you’re going to have to cold email sounds like to me awesome. And then you told me that when you find them on Spotify, then you kind of look them on Instagram. Is that the way he goes a brand journey? Yeah? Yes, so the brand journey is what you just said: it’s having the awareness converting them to the middle of the funnel, which is your Instagram and then converting them down even more and kind of being mindful of keeping one strategy at a time.
So when I say brand journey, I mean like literally building out of roadmap. What I would do is literally fake. Okay, go on like apples, screen, recording or like just go on your phone and just try to like mimic how people discover you so pretend like you’re like it’s your fan and you’re on Spotify, you find them. Then you click on their bio for the Instagram, because you love them so much and then you’re scrolling.
What do you look for so when you’re building your brand journey? It’s just keeping mine there’s like typically three touch points. When people discover you, awareness, consideration and conversion. So kind of recreating that, for your own brand, is super crucial to kind of keep in mind what your goal is for marketing when you’re building on your audience journey map. If I were someone who was on Spotify trying to find you, I would want to see more photos of herself, because I have that connection already now.
If your audience journey map is a shout out, then I want to see more like cover, so you got to be very careful because the answer is not what I think it’s what your audience thinks when they’re going on the page. What are they looking for? Typically, people who find you in a playlist they want to see who is who are you like? They don’t see the face right, you’re only listening to the voice, so maybe they want to see more of your personality and stories.
However, if you’re doing the shout out route, what I would say is like I want more of that cover I just signed up for because you’re good. So I would say here’s the thing there’s so many things you can do. What I would do is for one month at a time you pick one audience through an app and then use a be test. We gets the best result. Audience always wins, bro all right, I’m here thanks so much for calling in.
I hope this is helpful. Oh hi guys, so thanks so much for reading today’s episode, we had a little technical difficulties. I’m really sorry, if you want to be the next asteroid, show all I’m going to do is comment below, and I have sign ups in the description box. So shout out to the comment winner to comment on this post to be feature. The next episode, if you want to be a next comment winner comment below and let me know what I should cook next actually, please let me know what I should put in X because, as you can see, I would give it 5 out of 10 stars.
So would you give it mom 5 out of 10 stars? Ok, so we’re not doing so well I’ll, see you guys on episode, 2 for cooking with Jade and thanks so much for reading. I love you guys so much and peace
Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!
You live from the show floor at hosting con 2016 in the Big Easy of New Orleans Louisiana, and I’m here with mr. Jim O’Hara. Jim is the president of Ecuador, okay, so how is the show going for you? Well so far, it’s going very well as always, there’s great content in all the sessions and it’s obviously all the right people and the hosting business are here very good.
So lots of networking then lots of networking morning noon and night outstanding. So you know I sought you guys out because you have a tiki tent of sorts in in your booth and it’s exceedingly inviting. So that’s what brought me to you, but so are for our viewers that don’t already know about equid. Why don’t you tell us a little bit about what you do yeah well, first of all, thanks for coming by you got it and the reason we have the surf theme.
Yes, each theme in our booth is that we’re based in San Diego California and nice they’re right here. It is very nice and we’re two blocks away from the beach at our office, but also gives us the opportunity to kind of show a little bit about what we do as a business. And the idea is that our booth is a surf shop and the surf shop, like a lot of small business, could have a physical storefront as well as an online store and also can sell in person on the go anywhere on the beach for exam.
I love it. I absolutely love it and equity is an e-commerce solution that plugs into point-of-sale systems at the physical store and also ties into other, like like a square point-of-sale system, but also to the square reader that you can plug into your smartphone and sell from anywhere in person. As well, that’s all synchronized with your online site. So your inventory, your customer information, your product information is always synchronized and where the rubber meets the road in sales, that’s fantastic, exactly sell anywhere anytime.
That is really great. So what is the latest and greatest coming out of the newsroom over there adequate? Well, just that is and multi-blog commerce is, what do they call it, but consumers want to buy anywhere anytime and kind of in the overworld. Everybody expects to have instantaneous access to whatever product they want and in our case we support small businesses. So we give small businesses the ability to have kind of big retailer reach so brother, it’s in their store, whether it’s on line at their online store or anywhere on the go.
A small business now can have this functionality like a target or walmart and have access give consumers access any time to buy their products anywhere fantastic. That is really really cool. Jim. Thank you very much for joining us thanks for your time. I appreciate it. You got it and thank you, viewers for reading JSA TV, we’ll see you soon.
Who is helping with your digital business footprint?
You can go ahead and check it out. The link live in the description below it contains over hundred inspired transitions to step up your editing game. Make sure to check it out what’s up guys, Pruitt, it’s a brand new vegas pro audio editing tutorial and in this quick audio editing tutorial, i’m going to be showing you guys my voiceover audio settings along with which, how I edit my audio in vegas pro you Can use other softwares such as adobe, audition or audacity to edit your voiceovers now mind you if the audio has been recorded using a phone, the result won’t be as compelling as compared to if the audio was recorded with mic.
Now, before you go ahead and buy a mic, here’s the deal. If you have a vision for your blog only then you should go ahead and buy a mic. Otherwise, you should stick with your phone. The only drawback you will face if you edit, an audio recorded from your phone, would be. You will get a lot of background noises, and I have made a separate tutorial on how you can get rid of those annoying background.
Noises have a link it in the description below, so you can go ahead and check it out. Also, the audio which you will be urine right now is recorded from the blue Yeti USB microphone. Now, if you have a good budget, it is the best mic out there. I would highly recommend you to go ahead and check it out. Any good youtubers use this mic record their audios and without further ado. Let’s get started in order to pull this off.
You will require a third-party plugin, which is called auto-tune. I’ve already mentioned the installation steps in a previously recorded tutorial. I will link it in the description below, so you can go ahead and check it out now, for those of you guys, who already have the auto-tune plug-in installed on their PC, let’s get started here is a really quick comparison between the before and the after.
Pour what’s up guys, pirouette, it’s here with a brand new, wigs Pro editing tutorial and in this quick editing tutorial. What’s up guys spirits here with a brand new, wigs Pro editing tutorial and in this quick editing tutorial, you see! That’s such a big diff right there in this tutorial, not only I’m going to be showing you guys, my audio settings, but also how you can save these settings for future use.
Alright, let’s jump right into it, so you wan na click the FX icon on your audio clip, which should open up this particular tab. Now, if it doesn’t opens up this window, you can simply locate the all option from the menu on the left side like so, and you should get all of these plugins right here now from all of these plugins, the very first thing they are going to be: Adding is the express effects dynamics what this will do is it will basically increase the amplitude of our audio, followed by which, via will be adding the noise gate.
Now what this does is: it sets a threshold for the highest and the lowest volumes, so anything above the high threshold will be cancelled out along with anything below the low threshold. So it really helps to smooth out the audio and just give it an overall calm feeling to it once you’ve added the express effects. Noise gate add the track compressor and the auto tune plug-in like so once you have added all of these plugins press.
Ok, leave the auto-tune the way it is and switch to express effects, dynamics in your express effects, dynamics drop down this preset menu and choose the maximized volume preset. Let’s switch to Express effects noise gate in your. You want to reduce your threshold value down to minus 25 to 28 decrease your attack down to 1 annual release, all the way up to 5000 switch to the track, compressor plug-in and leave the input and the output gain the way they are decrease.
Your threshold down to minus 20 to 22, with your amount between 3 to 4, and the very last step is to check the smooth saturation and voila. That’s how I edit my voiceovers. Now, let’s take a quick preview of how the sounds, what guys, through where it’s here with a brand new wig Pro editing, tutorial and indeed definitely sounds a lot lot better. Now open up this Audio FX window again by clicking this icon once you do so select this eye, which says plug-in chain from your right-hand column, select, save as and let’s say I will call it boils over and press ok.
This will save it as a preset. So, the next time you want to add all of these effects to an audio to a voiceover. All you need to do. Let me just quickly delete all of these plugins. All you need to do is select this Audio FX icon, which should open up this window from this window. Select the FX packages folder and just choose the preset you just saved and add it to your clip like so and voila. That’s your preset right! There zero with the brand-new wig, is Pro editing tutorial and in so that’s it for this tutorial guys.
I hope you found this helpful if so make sure to smash that thumbs up button and subscribe. If you haven’t already like always pro skill checking out peace out. What’s up with you bitches smoking? That’s because we like they also on the book.
Videos are truly an awesome way to get the point across. Any type of content from your business is important!
I beautiful lady close us out there in this article, I’m going to share with you my three step system to help you to save your full up sales believe it or not, losing four lakh sales is so common for average closer and the worst thing is when Losing becomes so common, they end up giving up doing full of sales totally.
But do you know that you are missing out a lot of opportunities if you stop doing four lakh sales? Why? Because the clients who come to inquire about your product and services, they are already your warmth route, they’re looking for someone to help them to give them the solution to their problem. And that’s why they’ll end on to your workshop or your landing pages or your social media blog in the hope to find a solution for themselves, but when they decide not to purchase and back off, their problem is still there and the reason why they are not Buying is because they still have concern, and all you need to do is to tackle their objection so step number one tackle their objection, really ask them: what is their concern? What is stopping them from making a purchase many times when I do follow-up sales and I contact them by phone or zoom for people who are very keen, they will tell you openly what the problems are and with the problems in hand, you can tackle the objections Step by step, step number two offer them an irresistible offer a lot of times.
The reason why your client is not making a purchase is because your offer is not irresistible enough. They do see the value in your product or services. All they need is a little push and give them the offer that it cannot resist. For example, if someone is deciding whether to sign up or not, you can give them additional bonuses, such as one for one for business partner or one for one for couple. Just to make them see the additional value that they can get if they sign up with you right now, step number three I’ll be revealing this.
In my exclusive telegram blog, I can guarantee you that if you lose my step tree which is going to be shared inside this telegram blog, it can drastically help you to improve your follow up sales. Closing I will be showing you a few resources every single day to help you increase your sales charm and become a much more effective, closer, so click the button below to join my exclusive telegram, blog and start finding your sales charm.
If you find this article helpful remember to give it a thumbs up and also share with people who can truly benefit from it. With that, I wish charming and the happy to your head see you in the next article bye
So today I’m going to show you how to make the most of $ 200 when using Facebook ads and if you’ve used Facebook ads before in the past. Then you probably know that it’s pretty easy just to spend like $ 100 $ 200 and not see anything in return. So it is critically important, then, even more so with smaller budgets that you make the most of every single penny that you have and the way you do.
This, then, is by going abroad really quickly just to try and bring in as much data as possible, and then you evaluate the data, see essentially which ad sets look most promising, which audiences and then focus your budget down just on those ad sets and that’s what I’m going to show you how to do then in this article, but before we get into it, as always, I am giving away a free one to one call with me on this article.
All you’ve got to do is simply like the article and leave a comment down below and the winner will be announced. Then in my next article and if you left a comment then on my previous article, make sure you stay tuned till the end of this one. Where the winner will be announced, and that means something guys thank you for tuning in. I hope you enjoy the article and let’s get straight into it. What is going on in guys so to kick the article off then I want to show you guys the strategy in effect, so you can see that I actually do put these things into practice and I will only ever recommend strategies or things to do that.
I’ve me personally have tried and tested. So this is the strategy. Now I’m just going to show you kind of like how it works, and then I’ve got a Google document which I’m going to go through just to explain why it works and kind of like the reason in a method in behind everything. So personally, then, this is just one of the strategies I use. There are just loads and loads of different ones, and if you want some other ones, there now have got a free ebook, you can download its 100 % free.
All you’ve got to do is give me your email address and the link will be low in the article description so check that out. If you want to so here it is then this is essentially the strategy and I’m just going to refresh it as well. So you can see that I’m not there’s no silly editing or anything a lot going on and essentially what you do, then is you go on really small budgets per day and you pretty much just target one interest per ad set.
So, as you can see, it’s just focusing on the UK, 18 plus they’re, all male and female as well, which we’ll get into later and then, as you can see, there’s just one different interest per ad set and, as you can see as well, we’re only on $ 2 per day or two pounds per day, I’m in the UK and the reason for this then being is because at this stage we’re not that tied up. Wouldn’t we’re not focusing pretty much on the results at the moment we just want to bring in data or not we’re not caring about how many purchases we get.
This is purely a data gathering tactic and once we’ve gathered the data, that’s when we’re going to look at the ad sets. Look at these particular column headings here, there’s a reason: I’ve chose these ones which I’ll get into later in the article we’re going to look at the ad sets that are performing the best and then we’re going to choose those two up. The budget on, and essentially focus on, the ones that look the most promising.
So these are the column headings in that you need to be comparing each ad set against and just quickly. Then in case you don’t know how to set up this little columns head in here I’ll highlight on the article, if you click on that and then click on customize columns, you’ve got all these different, essentially column, headings that you can pick and it’s going to give You the data for each one and then that way you can compare that ad sets.
Looking at the numbers that you want to look at, so just click apply, it’s going to give you the ones you’ve selected and then you can click Save as well. So you haven’t got to go back into it, each and every time and select the column headings so yeah that’s the strategy in effect, then, how essentially does it work so starting from the top, then, as you can see, we’ve got 10 different ad set. So don’t think I had 10 there because I’ve been running these campaigns.
You can see they’ve spent all of them over ten pounds, so these have been running for quite a few days now, but essentially you start with 10 $ 2.00 per day. Each ad set is only going to have one interest, and this interest obviously has to be within your niche and if you can then make sure it’s an interest that has a maximum potential audience size of 500,000 people, and this is actually really key kind of ingredient To the strategy and the reasoning behind this, then, is because we’re not spending a huge amount, then we don’t want to go after a huge audience, because if you think about it, when when companies do product research, then they won’t just go out and ask a lot Of tiny percentage of their target audience they’ll ask as many people as possible that way, they’ll get like a better average of whether people will actually buy their products or not, and it’s the same on Facebook, the more you test within an audience, then the better idea.
You’re going to get of with us, somebody actually loves your products. So if we go after a massive audience spending only $ 2 per day, then essentially we’re not going to get as good coverage or not going to test as high a percentage as if we were choosing a smaller audience. If that makes sense, hopefully I’m making myself clear any questions on this whatsoever. I’m just leave a comment down below.
I always get back to every single person, so male and female. Then we want to go for both genders unless you 100 % know which genders are going to convert so you’re going into a niche that you yourself have a lot of knowledge of then go for male and female, and then you want to stick to one country At a time as well now, there’s plenty of time to scale off into different countries and that’s going to come when we’ve got the bigger budget, but for now we’re just going to focus on one particular country.
So two days later, then so, we’ve run these all ten of these ad sets. We win them for two days. Our total spend is going to be $ 40, and this is essentially where we do. The first review of our ad sets so numbers that you want to be looking at then across all your ad says: ila cost per click, the reach that click-through rate and the cost per action, so the cost will click. Obviously, the cheaper, the click the better because and honestly, the more relevant the audience is.
The reach is important as well, because if you’re spending the same amount per ad set, but there’s a couple that again a lot more reach than obviously your your CPM is going to be a lot cheaper, which is awfully a good thing, because you get more coverage. But for the same price, click-through rate again, this shows how actually interested your audience is within your product, because, if they’re going further through the process and you’ve got a higher click-through rate, then on tallit shows that that audience is responding better and it’s more relevant than The others and in cost with action at this point you might not have any purchases, but if you do then, obviously the ones that are performing if all of them are getting purchases and all of them are profitable, then obviously keep them all.
But if they’re not, then obviously just keep the ones that have the lowest cost per action as human purchase is obviously your target action action set him back to manage your account and just to show you obviously this you can see how much I’ve spent so not At the beginning of this strategy, this is quite a few days in, hence why all of these end do have such a low cost per action, because there were others that have been killed off, that weren’t produced in any sort of result at all.
So you want to look at reach. As you can see, it varies quite a bit, so does the cost per result? You’ve also got the impressions, the CPM again, the cheaper, the better so long as it’s performing the required data, and you don’t want to just look at one of these and base all of your judgment off one. It’s kind of like think of it as like a recipe for a cake or something. This is a bit weird, but if you miss out one key ingredient, then it might spoil the whole recipe and it’s the same with your Facebook ads.
If you miss out one key number or one key piece of data, then it may skew your whole result so make sure you look at the whole picture overall and again any questions within this at all. Then I’d be more than happy to help. Ivy leave a comment down below or just reach out to me and one of my social medias. All the links are in the article description below so moving on then pick the top five and kill the rest.
Now this is kind of like not a hundred percent. Accurate because, obviously, if they’re all performing profitably and produce in sales, then you want to keep them also, unless they’ve shown a sale, then kill them off and only keep the top five and there’s a reason for this number. One we’re on a we’re on a tight budget, so we only want to focus our budget essentially on the ones that are producing the best results and then simply the whole process pretty much repeats and we keep it’s kind of like a funnel.
Like you start at the top with loads of different ad sets, you narrow it down a bit, let it run for a couple more days and then you narrow it down again and again, but we’ll get into that now. So let it run for a couple more days, then. Essentially, your top five ad says, but what we’re going to do now is we’re going to double the budget, so instead of spending two dollars per day, we’re spending four dollars per day and there’s a reason for this.
So in terms of the interests as well, then we keep all of that the same, nothing changes until the very end. All we do is change the budget, so the budget doubles and the reason for this thing is we’re going to bring in twice the amount of data, so essentially we’re going to test more of the audience and then that way when it comes to narrowing even further, We can make them even more educate decision, it’s what I mentioned earlier in the article, the more data we have to make a judgement than the better and the way you’ve got a look at this is similar to I just mentioned.
In fact, previous in the earlier Allen, article is when somebody goes out and does product research or market research. Then you wouldn’t just ask one person whether they like it or not, and then base all of your findings off that one person, because you might ask a hundred people and the very first person you ask likes it, but then the next ninety-nine don’t and without that Extra data, then you wouldn’t be able to make a proper decision on whether the market actually likes your products or not, and that’s essentially what we’re doing here.
So we went for a couple more days now, so that takes our total spend up to eighty eight dollars, which leaves us a hundred twelve dollars for scaling, and this is essentially where we’re going to narrow even further, but then increase our budgets even more significantly and Essentially, go after the most promising ad sets from the original ten put most of our budget into these ones, and essentially this is where we’re going to start making some money so in terms of picking them, which ones we want to choose for scaling again.
It comes down to the same numbers, obviously the ones that are producing the best results overall again considering all of these, then these are the ones we want to keep so by now, then, we will have spent approximately about ten dollars per ad set and, depending on What your product is, obviously, if you’re selling a really high ticket products where you can afford to pay, say 50-pound per purchase and you might not seen any sales for now, but most people reading this blog or at least most people that I talked to are selling Products kind of in the ten to thirty dollar range, so ten dollars per purchase is kind of like that ideal marker.
So the chances are. We will have seen some sales by now and if you have, then that is absolutely awesome and you definitely want to keep these ad sets, because if you can see sales spending only four dollars per day, then the more data and the more you spend on that Ad set per day, then the better chance you have of making even more sows. So even if you’ve seen one sale, then you definitely definitely definitely want to keep that ad set running so choose the top three then or keep every ad set.
That is showing a sale and essentially what we’re going to do now is double the budget again put even more data through that ad set, because obviously the more data Facebook works on data, it’s a pixel. You have to mature your pixel and the more data that goes through a particular ad set. Then the more efficient is going to become at delivering and essentially bringing in people who are more likely to make a purchase.
So, two days later, then, our total spending is 136 dollars, and this is where things start to get interesting in and where we can start making some decent money. So what we’re going to do, then, is combine the winners in one ad set and combine the budget as well. So, for instance, then it does depend on how well the ad sets have performed. So essentially, what you’re going to be left with in the example is here is you can have one ad set and the interest within that ad set we’re not going to narrow the audience is just going to be all of these interests, and it’s going to be The interests from ad set one two and three, depending on what kind of results have shown.
So if they’ve all shown a sale, then combined all three interests. But if only ad set two and three have shown a sale, then just combine the interests from two and three. If that makes sense, you’re only combining the interests from the ad sets that have produced the sales, then we couldn’t component of what we’ve got left. So we’ve got sixty four dollars a left, but we’ve got sixty four dollars left we’re going to stick that on ad set one and therefore we’re going to be spending sixty four dollars per day, and this is where it’s pretty much game-changing, where things are going to Absolutely change in terms of the return on your money.
I’ve shown it before and again and again in my articles that Facebook says that ad sets optimized on an ad set level and they need 50 conversions per week to deliver optimally and spending $ 64 per day. On one particular ad set, that’s going to be more than enough data going through that one handset to bring in 50 conversions per week and make our ad set optimized, deliver more optimally and essentially become more profitably.
So, as it says here, the ad set will optimize quicker and allow you to target bigger audiences and when your ad set becomes matured and becomes to the point where it’s delivering optimally. That is, when you can start scaling into the bigger audiences. You’ve got to think about it. If you have a brand new pixel that isn’t matured at all has zero data, then, essentially it’s got a zero idea of who your ideal customer is.
So when you go start tags in 1 million 2 million audiences, then that is such a vast amount of people that it’s just it’s going to be overwhelmed. Almost it’s not going to have a clue who to show your ad to, whereas if it’s got those 50 conversions going through it absolutely every single week, which you will have spending $ 64 per day when you move into those 1 million 2 million audiences. It’s already going to know who your ideal customer is, so it will know who to target out of those larger audiences if that makes sense.
So essentially, that is how the strategy works, hopefully of well enough to make sense enough for you guys to want to go out and try it. And if you do then please come back and let me know what kind of results you get. I always love to hear from you guys the kind of results you’re getting whether it’s on YouTube in the free Facebook group, whatever it is, make sure you just come back and let me know so.
That means something guys that is it for the article. That’s it for this strategy, if you’re still reading. Thank you very much. I hope you enjoyed the article. If you did please do leave a like. Please leave a comment that will enter you into the free giveaway as well for one to one call, and that being said, actually, let’s get into announcing the winner from the previous article. So here we are then, on the previous article, three proven Shopify products to dropship.
In 2019, 1300 views and 99 likes, which is just absolutely crazy, are probably a record actually on this blog. So thank you very much. It’s just absolutely mind-blowing really to think I really do appreciate it. So please do keep it coming so comment wise. Then. I think we’re at 87, which is just absolutely huge again, so I’m just going to take the URL of this one and we’re going to put it into our random comment, picker just to make sure that it is obviously a fair raffle for everyone.
So 46 unique comments, we’re going to click start and see who the winner is of this article then so the winner is king of our nice article bro keep up. Thank you very much make sure you reach out mate, leave a comment in this article semi, a DM whatever it is, and we’ll get that call arrange for you, and that means something guys thanks for tuning in don’t forget to comment, leave a like to be entered Into next articles draw – and that being said, then I’ll see you in the next one
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I know I’ve been like really lacking with the budget articles lately, but since I like, taking a little bit of a step back from YouTube and finding out what I do want to share and don’t want to, share budgets have been kind of a part of that. But I do want to have like budget related content for you guys too so anyway.
This is a erin condren, monthly, deluxe, planner, yep or deluxe monthly planner. Sorry, I opted to pay a little bit more and get a whole bunch of notes pages in the back. I believe some erin condren links down below if it’s your first time ordering through erin condren. There is a link where you can sign up and get a $ 10 coupon code emailed to you. If you place your order and once your order ships, I actually get a $ 10 off like redeemable voucher code as well, so yeah also there’s another link that is just directly to the erin condren website, and that is an affiliate link.
So I just like to be upfront, but it really helps support me and my blog, if you use that to you, know, check out and whatnot so anyways, I’m not really going to go like into this too much. I already have another article on this, and here is how I’m going to set it up. I want to do like one month with you guys or maybe a couple of months with you guys and just kind of show you what works for me and my brain, and maybe it will help you I don’t know so anyway.
I am going to use these I’ll put that to the side it’s going to become apparent in a minute, so these are the let’s see floating florals stylized sticky note pad there’s 30 of them and they are adhesive on like a little less than half of it. So I’ve actually never used these before, but I thought this would be really really great to put over on this like little side bar here and the reason being is, if things are coming up in that month, that you know about it’s easier to budget for them.
If you like, you know, have it written down, so even something as simple as like birthday: parties like cuz. Obviously, people have birthdays, but not everybody has like a party. You know. So I’m going to put this right on the side here and then I’m going to put in you know anything that I know about for the month of January, which I don’t know of anything in January. That’s like an expense. That’s coming up! Oh no! What I do I do know what’s coming up um.
My dog needs some medication in January, so we’ll put in oil meds and then this will be basically my running list. So if I think of something in January or if I commit to something in January, then you know I have I have this down. So I know to put some of this stuff in my budget and then the next two pages is where, like I put my budget stuff so yeah also, these sticker sheets are from coffee break planner and I’m basically obsessed with these.
Hence the weird little tweezers, but I do like to use these to like indicate my paydays. You can get ones from her. These are transparent, dots. You can get ones from her that are all one color. I was going to say flavor, that’s not right, Emily or you can get like the multicolored one. So I’m going to work on this one just because I want to use green. But if I run out I’ve got another sheet here, so I don’t know.
I just kind of fold the paper a little bit take the little thingy majiggy out and put the date in and now I don’t remember what date I get paid mm-hmm all right hold on. Let’s take a little break and well, if I’m going to figure this out all right, so that didn’t take as long as I thought, but my first payday is going to be the fourth. So let me actually zoom you guys it. I can kind of show you whoops of what I do a little bit, so I like to kind of line it up as well as I can like over the date and then push her down and that’s what I do and then with this I just kind Of peel it off like that, and then I get paid every other Thursday, but I hate when you lay these down and they were like kitty Wampus or I didn’t land right cuz.
Your fingers are so big, but man, the tweezer game, so good. So good. You guys so this is basically how a month is going to look for me, I’m going to put all of my things in and then I’ll come back, and I will just share with you guys. You know some of my other expenses that I have coming up and all of that stuff too. And oh, if you’re interested in between the pages is this page to the left, this page to the right and then there’s a dot grid, page and then you’re into February.
So I’m going to work on February and then I’ll be back! Oh okay! So now I’m into December, let’s go back to February and we’ll kind of talk. I didn’t really put in many things that I, like can think of off the top of my head, that I know of that are going to be coming up expenses, but I just wanted to share what it looks like so far. It’s very bare-bones. This is my sheet of my coffee break planner stickers.
I do have a couple left, so that’s actually very exciting if I wanted to which I may actually do, is um go into like this page of 2018 and put them in like here into here. Maybe right yeah, I might do that. I might do that too hold on. Let’s do that real, quick all right, so I used exactly as many greens that were in here and I used up a full sheet Wow all right, so this actually looks really nice.
I didn’t really bother with doing 2017 because it’s not really relevant to like what I’m working on in this participate: vigor planner um but yeah. So let’s go back to February. This is what it looks like like. I said I don’t really have any like coming up expenditures that I know about in February. This is what my March looks like, which is one of the I like to call them the magic months, because they have three paydays, which is really awesome.
So I love those months. I didn’t really have anything specific in that month that I know of, but what I’m going to do after this article is done because my actual budget planner from 2017 isn’t with me, I’m going to go back and look at the different months that I have obviously Budgeted and know certain things and I’m going to look at my budget and see if there were other expenses that I just can’t think of off the top of my head, like what I’m thinking about right now is like travel or like any upcoming, like annual things That I just know are going to be happening.
Here’s my April again, nothing exciting. It gets more exciting. You guys! Don’t worry here we go, here’s may go wild is on there I’m kind of excited. However, I haven’t gotten a ticket yet cuz they haven’t gone on sale. As of me filming this, so I’m hoping I can snag a ticket here, they’re really really hard to get so I’m not sure but go wild. Is I think, if I remember right, it’s like Thursday, Friday Saturday Sunday like the first week, I’m pretty sure, maybe the second I’m pretty sure it’s the first though anyways, so that is an annual planner conference and I’ve never been before.
I think this is the third one and I really really want to go so anyways, so that’s happening and May hopefully I get to go and then in June I’m going to Alaska I’m going on a cruise with my mom and my aunt and I’m super excited. We’re actually flying into Vancouver and then taking the cruise ship up to Alaska and yeah, I’m going to be gone for quite a bit of days, but yeah. I’m really really excited for that and then also Doyle’s like annual vet visit is typically in June kind of like the end of June.
Typically, so it’s just nice to kind of budget in for that and then July I don’t have anything that I can think of, but in August I have the State Fair, because hello, the State Fair, is amazing and you definitely need to budget for that, because Wow And I have my like: Auto tabs are typically due at the very end of August into like early September. So I like to put that kind of in my August budget, regardless of kind of when it comes out, and then this is another one of those like magic months, so that’s exciting and then in September I don’t have anything.
I don’t think I had anything on October, either no nothing in October and then come November. I like to prep for holiday gifts. So actually right now is I’m just in the very beginning of December, and I’ve got like two more things. I need to get for holiday gifts and it’s just gift cards at Target, so I figured just next time I was at Target. I would just go pick up a couple of gift cards, which is probably going to be today to be completely honest, but all of the actual like gifting I already have so I like to get that all done by November, because I really don’t want to go Out shopping in December, at all I mean obviously I’m going to go out to like you know, go get food and stuff, but I just don’t like to be at the stores, if at all possible, and then in December I don’t know what I’m doing for my Holiday plans this upcoming 2018, obviously 2017 s like holiday.
You know weeks have not happened yet, so I’m not really sure what the plan is. So I’m not sure if I’m going to be going to Florida to visit my parents if they’re going to come here, you know what the plan is so anyway, but I’m just going to you know, leave it there and then I once I know kind of what’s Happening, I can just start writing stuff down, even if I find out like next week, something’s hex that’s happening in like July.
I can go back to July and then write it down. So then I kind of know – and it prompts me to say: oh that’s right and if it’s something big like say, like my Alaska trip, I’m already kind of budgeting for that right now, anyways, so it’s kind of just one of those bigger expenses. That’s not like! Oh, it’s just like an oil change, or it’s just whatever and as I was actually putting in these little dots, I was kind of thinking to myself when I was you know using these that it would actually be kind of cool like if you’re going to like A dual income household or say you have a couple of jobs that you could actually use like the green.
For I mean I like the green just because it’s like signifies money, but if you wanted to like say it’s like you and your husband and you want to use like yellow for you and you know orange for him and then maybe you have a second job Or he has a second job or another stream of income. You could use like the blue, like just so. You knew what was happening, but you can use these little transparent, dots really for anything in your planner, but using a tweezer is like a total GameChanger.
So it doesn’t get like also so kiddie Wampus on there, but anyway I’m going to stop blabbing now but yeah. I just wanted to kind of show you guys what I was working on for this year. Hope you guys enjoyed the article if you have any great tips or ideas of how to kind of just set up your monthly budgets for the following year. Please, let me know in the comments below I love to always hear the feedback from you guys.
I will leave links below to all the products that I used and thank you guys so much for reading. If you liked the article make sure to give it a thumbs up – and you can subscribe for more – and I will see you guys in the next article bye guys
It’s the midweek supplemental episode of the knife, junkie, podcast! I’m Jim the knife, newbie person and I’m Bob the knife junkie DeMarco, welcome to the show, welcome to the knife: junkie, podcast the place for knife newbies like myself, a knife junkies like yourself to learn all about knives and knife collecting our midweek show where we get To dive deep into happenings in the knife world talk about knife news, other stuff, going on and Bob one thing we wanted to start the show with before we kind of get into the knife life news segment, as well as our first tool segment this week was About a what do you call it crowdsourcing thing with bone, daddy blade works that we had talked about away.
I think at least last week, yeah that’s right. A couple weeks back we talked about the bone. Daddy blade works axis, a hand, axe knife, multi-tool, it’s a an unusual multi-tool because it doesn’t fold, it is a fixed blade knife that has a number of different hand holds with it’s a very unique shape that also attaches very handily to some sort of a any Sort of improvised haft and you can turn it into an axe, it’s a really cool looking product and – and it seems you know just from looking at it like it – would be a great sort of piece of kit to have for survival.
You know in your car and your in your bug out bag or in your in your camping gear. Anyway, Sean Holman he’s the head of bone. Daddy blade blade works. He does this with his wife. It’s cool a small family company got back in touch with me to. Let me know that they are fully funded, actually they’re over fully funded and they’re. There’s still about a week left on there. I believe it’s a Kickstarter campaign to get this axis into production.
So that’s really good news: not not every crowdsourcing project gets funded, so it’s really great to hear when something does get funded, especially when it’s a small family business and it’s such a unique and interesting different sort of product to bring to the knife market right now. As you said, not only great because it’s a small business but obviously we’re biased, because it’s a it’s a knife world product, exactly it’s got to be funded, hey and I’m sure, just because they’re overly funded doesn’t mean that you can’t still hop on the the Kickstarter Campaign, for, like said Bob said just for the the next few days, and while it’s still open so definitely check that out, yeah definitely go from good to bad, maybe or seemingly getting worse or just real yeah coronavirus.
Kovat 19 got to talk about that. A little bit this past Thursday on Thursday night knives, one of the show topics was, should blade, show be canceled, and I would I would say, about half and half Bob. The the books that were reading at least live haven’t looked through the replay comments, but you know about half and half are like no, it should not be canceled and about 50 % we’re saying yes, it should be canceled.
You know, I think, maybe it might divide down the you know. We all we all make decisions first and foremost and on how they affect us. I myself am I’m in my late middle 40s, I’m edging towards uh. You know I’m edging my way through middle age and I have children and I have elderly well, I have robustly seen your parents and in-laws and I don’t want to you know I don’t want to bring anything to them right.
You know, even though I’m so excited about this. Being my first blade show, you know a discretion. Oh no! No! That’s not the right term. What is the writer well better safe than sorry yeah? That’s it take precautions. Do what you need to to. You know ensure the safety of you and more so your family and friends. You know you have to you know as I’ve been following morale along with this. It’s just amazing how this thing trickles and spreads.
You know and that’s that’s what’s causing it and while you may not be in that senior vulnerable population, I so you know that’s that’s interesting. You know interesting thing for me to think about going to blade, show even next weekend a family wedding in North Carolina man, and I know you recently cancelled a trip to to New York because yeah the outbreak yeah the past weekend. We were going to go to New York and yeah have a have a good old time.
It was going to be my youngest daughter’s first trip there, so we were excited for that. But in any case we stayed home and, and one good thing from that is well, we we all got to get all of our house chores out of the way. So now we’re just we’re just we have free time. So I got a chance to dig back into my knife making. Oh I thought you were going to say more time for more time for you guys to get on each other’s nerves.
Well, in order to stave that off, I got back into my knife making. So I had I had some heat-treated blades leftover. You know when we started this podcast I was in. I was doing that as a hobby, on weekends and and this sort of took over that, and so I’ve had a couple of heat-treated blades sitting fallow for about a year, and I have all the materials and tools I needed to handle them. So I started putting handles on them and and just spent the weekend doing that and it it.
It really did my my love for it. I die merrily, do stuff with my hands, that’s my artistic out, but lately it hasn’t been. So it was great to get back in the in the saddle. Well, it was interesting again referring to this past Thursday night knives. She actually had one of your friends who you had made a knife for that actually hopped in the comments when you were when you guys were talking about that.
So that was that’s pretty cool, at least for me to read. I know how it was for you on the receiving end of that I was, it was shocking, it was cool, he happens to be a an officer of the law and I don’t know why. Having an officer of the law pop into the show, I mean snoozy Oman made me feel like oh my gosh. What am I doing wrong, but of course I was doing nothing wrong. Yeah. I made him a little a little boot knife, a little boot horn cliff and when he was a motor cop, all right cool deal talking about coronavirus, Co, vid, we mention blade, show on Thursday night knives.
You know some for summit against canceling, but the virus is already affecting some shows worldwide. Bub yeah remember, we talked about the Iowa, show the outdoor classics, it’s the it’s. The huge European outdoor equipment show and a lot of knife makers, European and American – and you know worldwide – show there well, they had canceled it initially and then they just rescheduled it for September September.
Third, through six twenty twenty and their aim is now to just you know: it’s always been in March historically now that they’re moving it to September for this year, they’re going to keep it in September in in consequent years, just to sort of keep it regular, yeah And it’ll still be in nürnberg at their Exhibition Center in Germany. So it’s good to hear that it’s not just canceled! You know a lot of people rely on these shows to make contacts and to make sales and to keep afloat.
Livelihood yep it’s nice to hear that they haven’t just outright canceled it, but they’re optimistically, pushing it pushing it back at all and something about tops knives. Oh yeah, I was looking on Instagram and it seems that tops has canceled. Their participation in a number of upcoming shows – I don’t know if that includes blade, show or what but yeah they announced it on Instagram I don’t know, but with an announcement as it was just sort of an offhanded comment in one of the posts I saw since When, since we’ve canceled, all of our upcoming shows, we want to let you know that we’re still busting out nine and another thing I want to mention.
I heard an economist talking on the Joe Rogan podcast or another podcast about how buying goods from other countries and importing goods is not an issue. So if you’re concerned about mine and selling knives, or especially buying knives, apparently merchandize and receiving merchandise, is not much of an issue. However, if you’re buying from the secondary market you still may want to. I don’t know I do this anyway.
Whenever I get a new knife, I’ve always done this. I kind of wipe it down with alcohol. Before I even touch it, you never know who you’re getting it from and I’m you know, I’m probably all great guys, but you know never know what they touched right before. They put it in again, better safe than sorry yeah yeah. And if you have a, if you have a legacy of paranoia such as myself, you’ll, do things this alright, hey stay with us.
We’ve got some stories. Some knife life news, we’re going to get into and hang around Bob’s going to do a first tool segment. Talking about the Chris you’re listening to the knife, junkie podcast, it’s time now for the latest knife life news. So recently, there’s been a lot of talk of the knife called Elvia by Edie Calderon Edie Calderon, as is a prominent former counter. Narco agent who worked in in the Mexican cartel worked for ting the Mexican cartels.
If you will and he’s got a blog called Ed’s manifesto, it’s pretty famous and he talks about the different things that are happening in cartel controlled in Mexico, and he talks about some of his misadventures or whatever you want to call them and being law enforcement down. There and survival tactics and stuff like that anyway, he’s he’s had this knife that he’s carried as his ultimate backup for years.
It’s called. He calls it the Elvia, which is his mother’s name. This knife was his mother’s all-around utility kitchen, paring knife, and it was something that she carried with her, and it was something that she used for everything chores around the house – prepping food, this and that. But it also came in handy when they were attacked on the street and she saved her family with this little knife, and so ed Calderon has had a number of these made-up custom version.
Recently we talked about how emerson knives is making a folding version of this knife and now Copas designs. Someone I’ve reached out to I’d love to have on the show. John bullets is sorry. If I’m mispronouncing your name, he has come out with a midtech version of the egg Calderon Elvia. It is a fixed bladed version and it is an interesting take on the whole midtech concept. Usually, designers and makers use midtech knives to push out high-end reproductions of even higher-end customs.
Well, in this case, this midtech version is bringing this to the broader public, making this form factor more affordable to people. It’s a 154cm, it’s two and a half inches. The blade is sort of a hawk, build shaped blade, but the handle is gr and it’s molded grn and it fits in a in a super slim package. It’s like a Kydex sheath. So really the the most interesting thing to me is not only this. This very unique sort of pick call setup knife is, is going mainstream, but also that it’s coming out in a mid tech version brought out by John Ball.
Atz’s ball at this at a fraction of the price of what you might expect from a mid tech knife. John by the way is protege of Matt Martin of vehement knives. We’ve we talked to him on the show Matt Martin, who makes amazing amazing, fixed blade knives. As a matter of fact, we had Rob Bixby on the show recently and he said that he thinks Matt. Martin is the one of the finest he said: the finest fixed blade maker of his generation these days.
So that’s quite a compliment anyway. Yeah. So, look for this at Calderon Elvia on Ed’s manifesto, the first version of its sold the first batch sold really quickly, but they’re they’re putting a whole nother one into production sounds cool yeah. Moving on with knife life news. What is it Bob every week we’re talking about steelwill yeah and it’s true, and yet this is only the second knife. That’s coming out from them for 2020.
So far this is there. It’s called the AV or, and it’s let me see it’s the usual d2. G10, steel, liners four and a half ounces. You know it just looks like a steel. Well, it’s pretty cool-looking and I bet it’s. A workhorse got a nice forward finger choil and they really really on this. One worked hard on the action. Apparently, you can look at it, you can look at where the pivot and the flipper tab are when it’s open and they are thrust quite forward on the handle and, as a matter of fact, the handle even reaches forward to accommodate a more forward placement of the Pivot and and the flipper tab, which makes the action on this thing, apparently really really sweet.
It’s got ceramic ball bearing pivots, which is nice for a relatively inexpensive knife, and these things will be coming out March 16th. Now this is the second one. Like you said, we’ve talked about a lot of the knives. We’ve talked a lot about the knives they have in the offing, but this is only the second one to be released behind the screamer, which is a really cool. Looking knife. I love that screaming funny name and a little too short for my taste but cool knife, so that just came out a couple of days ago.
Yeah, that’s what you’re saying yeah March 16th: the arts 16th yeah. No, I suppose, the the past weekend it’s actually Monday. Yeah dates are not your strong suit. No no they’re not is my affect Monday, it’s just the last day of the weekend. Oh I like that way. Look at of that all right. Let’s talk about more new knives involving bokor, yes, blade yep just wanted to bring out the that poker has two new outdoor fixed blades coming out, and one of them is called the Commodore Commodore with a k and it’s the sequel to the cormoran which came out.
I believe last year it was a smaller outdoor, fixed blade, both designed by Hungarian knife maker Sandor Hagee’s, I’m I’m thinking. I almost speak Hungarian, I’m thinking that’s how you pronounce his name, who’s known for his rugged outdoor, fixed blades. Now this Commodore is a seven point. Six inch drop point blade with a it’s, a very plain-looking knife I got to say, but it looks like all business, its sk v, which is carbon steel, but it’s coated.
So it’s a slightly less thick than a quarter-inch. It’s going to it’s going to wall up as a chopper, so yeah g10 handle scales full tang check out this weight. Jim sixteen point: seven six ounces! So this sucker is a pound one pound and just over the limit to ship first class. The second one from them is by storied and much-loved Jesper boxing. As a guy I’d love to interview, he just keeps he’s an interesting guy anyway.
He’s got something coming out called the Ness me Pro and it’s a smaller his version of the nest muck and, if you don’t know the nest, muck is a is a famous door knife pattern. You know kind of famous with campers and outdoorsmen, so this Nessman Pro is a much smaller than usual nest muck. It’s got its got a contoured handle which is a little bit unusual and it’s got a d2 plated steel. It’s got, canvas micarta and it’ll only be about 65 bucks or so, which is way less than the previous version of his of his Nesmith, just 2.
6 inch blade and 2.75 ounces, so small light. And if it’s from vox Nez, it’s going to look cool as hell and feel great in your hands, so mmm sounds exciting and a 65 bucks pretty affordable, yeah well speaking of affordable, we’re going to talk about a new, affordable, titanium frame, lock folder from Ontario. That’s right, what’s their different, what’s their definition of affordable? Well, they are so famous at Ontario Knife Company in terms of folders for the rat one and rat two models, and – and I mean just for over ten years, those have been like highly recommended.
Budget-Conscious EDC’s they’re beautifully designed beautifully executed and inexpensive and come in a variety of Steel’s variety, meaning us 8 or d2. So now, they’ve come out with something new that I imagine they hope will sort of pick up. The mantle of the rat, the rat models and kind of push push things upward a little bit. It’s called the Shipra when I first saw it. I thought it was shakira the chakra and it is an interesting sort of combination of budget and Lux.
It’s a titanium frame, lock, micarta handled oz, 8 flipper, its 3.2 inches the blade. It’s it’s a drop point. It’s got a nice slender profile, the micarta handle looks beautiful and you know it just seems like a great thing for them to come out with my one reservation, of course, as you guessed from the pregnant pause before I mentioned, it is the AusAID steel. What’s up with AusAID steel, Ontario Knife Company you’re, an American company you’re, making your knives in America right? So why not just use an American steel and something that’s not such a dog people? Don’t like a hate.
I mean you know they like it as much as they’d like eight CR and it works, and it’s fine, but you can. You can now get better Steel’s or similar costs and and and they’re saying the Ontario knife and tool is saying what the hell do. You know about building knives, it cost you. You have no idea so shut up Bob and that’s a good point. However, I must say if you want to sell these things, how about you put eight you put like n690 or D, how about D? Just e people are doing D, it’s working, so I think it’s a great idea for Ontario Knife Company to come out with an inexpensive, titanium frame, lock folder with micarta love.
It mm-hmm just put on a steel. That’s not going to make people raise their eyebrows. I know ah sait is fine and I never push it to its limits, but I don’t know it’s a little tone deaf at this point. I think you did a you know fairly decent impersonation of Ontario Knife, but would go ahead and extend the invitation to Ontario Knife to come on the podcast talk about this as well as other great things.
Company has done the rat, the rat knives and those kind of things so open invitation there at Ontario or any other knife maker knife purveyor to come on. The show our Sunday interview show will give you a great platform to do that so to justify your faulty decisions. Dimarco I’m just kidding yo and you can email him at Bob at the knife and now that we’re caught up with a knife life news. Let’s hear more of the knife: junkie, podcast, all right, Bob kind of good-natured humor there little ribbing on you, but seriously do encourage folks to to email you at Bob at the knife, junkie, calm or call our listener line.
If you have any questions or comments, we would love to get your feedback and then play those back on the podcast. Seven. Two, four, four: six, six, four, four: eight seven, seven, two, four, four: six, six, four, four, eight seven! That’s the number to call to give us your comments, your Keeks, your questions. We would definitely love to hear from you and get some conversation, conversation going and speaking of kind of conversation and engagement.
One of the neat things last Thursday night on Thursday night lives, which is BOMs, live YouTube. Article show you and your guest co-host traditionally always do a pocket check at the beginning of the show, but this past Thursday just kind of evolved into a pocket check with all the listeners, and I really found that pretty cool that you know everybody’s throwing up on The comments you know what they carried in their pocket and you and an Alex the guest co-host last thirst.
He had a chance to kind of riff on those a little bit, so I think we’re going to be doing the pocket check as a regular thing on Thursday night knives. Yes, yes, I realized on that evening that I hadn’t done that in a little while I don’t think so, it was so cool to hear people chiming in with what they carried. Half of them were probably lying, but I’m just kidding there were some pretty sweet knives named.
I think someone was carrying up Bryan. I froze he’s a new knife maker, a relatively new that making some cool stuff I saw. I saw you writing down. You know it’s like: oh we’ve got to add that one to my collection, yeah yeah. How many pages is your easier to buy list? Now it’s a short list. As a matter of fact, I try not to keep one. I try not to keep on, though, though, from time to time I’ll make a little list.
Okay, all right, it’s time for some knife history with the first tool here on the knife, junkie, podcast. I wanted to talk a little bit about the Chris Jim, because I’ve been talking a lot about the Chris recently, what the two releases – the two 20/20 Cold Steel releases, the Signature Series tie light Chris and the extra-large Voyager Chris. These models, really, you know I was looking forward to something from cold steel in a Chris form, and then they came out with something this year, and so I was very happy snatched them both up, but it made me it made me think about Chris’s a lot And you know, when you show the knife to people, they initially frequently will initially assume it’s just kind of a novelty there to look cool.
You know to be scary, but really the the Chris shape blade has well it’s been around for a long time and it’s had a mystical significance that people are aware of, but it’s also a very, very practical weapon, not not maybe so much utility knife, but it Is an incredible weapon so, anyway, the the Chris came out of Southeast Asia, Malaysia, Indonesia, Philippines, that area and they think that it and Java, I guess, is where it where it initially sprung up, but they think that it was perhaps a an offshoot of a of A long wavy, bladed glaive like weapon that the Chinese used, you know how everything just kind of you know.
Human history is one big long movement, people moving around the planet and you can really track that. When you look at blades, you can see how weapons, especially in the Philippines, were evolved from European Chinese African. You know because there are a maritime culture, so they had all these influences. The Chris is a wavy bladed sword which sometimes you’ll see in a straight blade. They think that it comes from the stingray tail as if to emulate the tail of a stingray, and it frequently will have a handle.
That’s angled off of the blade in such a way that it facilitates sort of a pistol grip or an extension of the forearm. So so that, when you’re thrusting forward your hand can take, can stay in a natural posture? Okay. So this is the really interesting thing when I started looking at Chris’s a real Chris, an actual chris has to have a rough surface texture, because what they were doing was you had to you had to make a Chris from a number of different Steel’s.
A number of different metals and it would end up rough and grainy and sort of de masta seen you know with swirling patterns you’d, be able to especially with an acid etch you’d, be able to see the different Steel’s in the blade and the reason that they Are frequently rough and kind of grainy and texture fizzle, physical texture is that meteorite was seen as a critical ingredient in the steel. If you could get your hands on some meteorite, which obviously has magical qualities to it and blend it into the steel and fold it into the steel, you would have a better blade, but also it creates what the bladesmiths down there called Pam or MRP a mor, Which is that sort of patina that sort of rough grainy patina and it’s interesting in the book I was reading? I have a bunch of books on swords.
As you may imagine, one of the books I was reading was saying that many many a knife collector has destroyed a fine Chris by thinking they needed to polish it by thinking that got some old busted yet and and they polish away the the quality of the Pammer of the blade so an interesting one of the design qualities of the Chris is how it widens at the base. So you’ll have these sinuous curves and, as it gets towards the the hilt, it widens out into a bunch of symbolic notches and teeth that are kind of carved into the hilt.
It extends back over the wrists more than it does over the fingers, and these teeth can be used also in a battle like fashion, if you’re, if you’re up close those teeth act, as you know, as weapons in and of themselves. Now, due to how long and how difficult it is to forge in the waves of a chris blade, you will also see a lot of straight bladed Chris’s, because they were quicker easier to make and you know, take less skill.
Different Smith’s have different skill levels and if you need a Chris, pretty quick, because the battles come and you’re not going to worry too much about about the waves, but the waves themselves, symbolic of a stingray tail also, the number of curves has some symbolism. I know that thirteen is a big number with the curves in the Indonesian Chris’s, but I’m not exactly sure what that means. They also have a very practical application in a slash those waves.
If you’re slashing against someone’s flesh with those waves, they act as a serration. As serrations, so it’s like the galatians act as serrations like on a bread knife and cut cut and slash ever deeper, but also on a thrust. The waves have the practical application of widening the wound, blog as as pushed forward because, because of the waves become ever thicker and wider, it has that sort of a grisly sort of effect.
So a couple of interesting, mystical aspects about the chris and old chris and old, well used chris should be raised to the forehead in a salutation. That’s part of kind of the kali salutation it’s to show respect, because these things have magical forces in them. At least that’s that’s how it’s perceived you’re, never to point the chris at anyone, even if it’s in the sheath, because it will bring bad luck on that person.
Oh wow yeah it’ll project its magic. Hopefully you haven’t done that with yours. Well, we’ll get to that. In a second, I found out something interesting about my chris to match the chris with the user. So, if someone’s going to the chris store and buying a chris kinda like harry potter in the wand, store, yes exactly, you hold the chris in your hand, and you repeat this sort of poem it’s kind of like she loves me.
She loves me not. She loves me, she loves me, not. She loves me and if you end on she loves me not you put that chris down and you pick up a different chris, because that is not the chris for you. So that’s like. Obviously it’s not. She loves me. She loves me not it’s a it’s an ancient south east asian poem, but it kind of has the same effect now in peacetime. A real man walks around with his chris all the time, but he leaves it on the right side and that that shows that, with his right hand, it would make it much more difficult to draw and use it.
So so yes, I’m a man, I’m wearing my Chris, but it’s on my right side. That means I’m chill and it’s a peacetime but in confrontation on the street or in battle. You move that over to the left hand, side, and it means I mean business so you’re, shifting that Chris over to the left. Now it can be easily drawn with your right hand, and you can go to work and oftentimes in battle. They would bring to Chris’s or three Chris’s too meaning one in each hand, the Philippine, especially in the Philippines, they’re very good at that sort of two-handed fighting and then the family.
Chris. Also with you to bring you good luck and and magic. In Java, the Chris, which in Java is long and thin and very curvy, is used to exit was used for executions, kind of Roman style if you’ve ever seen the movie Gladiator towards in the beginning, some treacherous captains are trying to kill the main character Maximus and They put him on his knees and they’re about to thrust the sword, downward parallel to the spine between the clavicle and the shoulder blade, and it goes right into the heart and feels you pretty quick.
Well, they would do the same thing in in Java using the Chris, except they would put a wad of cloth there and thrust through the cloth and then, as they draw it out, wipe the blood off very efficient, pretty ingenious yeah anyway. This is obviously a brief bullet point. Look at the Chris because it’s a very long and interesting and convoluted history, because of all the many many thousands of different islands in Southeast Asia that it resided on in these different archipelagos.
So I have a Chris. That’s been hanging on my wall behind me if you’ve ever readed Thursday night knives, you’ve seen it and in doing this research I realized it’s not a Chris afterall. It’s called a Sun dang and a Sun dang is a polished, bladed sword. So the elements of making the sword are different. It’s a polished blade. The blade is broader thinner and has a long portion of straight after the waves.
It’s got an s-shaped hilt, a tubular handle, and all of these things make it not a Chris. I totally thought I had a Chris for years and years, but but I have a son dang and actually it’s a very robust sword, and maybe even I don’t know I don’t know, maybe better than more battle worthy who knows your son dying is better than a Chris, okay and and just in wrapping up, I want to reference how I brought this in the cold steel chrissa’s.
Now, if you look at them, the cold steel Voyager Chris actually resembles more of a sundae. It’s got a wider, broader blade and the tie light version. The one that looks like the Italian switchblade looks more like an Indonesian Chris, it’s more sinuous, it’s thinner and the and the and the waves are more dramatic. So I don’t know if he intended this, but in in putting out these two knives well Lin Thompson scratched.
Two itches, I didn’t know I had so I’m pretty sure he wasn’t intending on that. Well, you never know the the things you learned in your research, maybe were part of the design of those knives. Yeah learning those little little ancient bits of history. If you’re at all interested in the Chris, please take what I’ve just told you, as the cliff notes, go read a book or look at the the Wikipedia page.
That’s pretty in-depth. It is a fascinating history and that’s this week’s look at knife history with the first tool and now back to the knife: junkie, podcast, all right back on the knife, junkie, podcast bob again kudos! Compliments! You know. History was an okay subject for me in high school. In college, but it’s it’s, it’s really good, just just enough to kind of whet the whistle and whet the appetite, learn some stuff and maybe entice folks to go, learn more about the subject of the first tool.
Well, you know it’s kind of interesting Jim. Is that any area of it’ll tell me okay, I will tell you any area of interest you have if it reaches back in time is a great way to learn about history. You know just cracking a history book. Didn’t didn’t interest me ever but learning about history through art or learning through history learning about history through weapons did so maybe that’s a good way to do it? Hey, if you are enjoying the knife, junky podcast, the the midweek show where Bob gets a chance to dive deep into some of the knife topics or the Sunday interview show where bob chance with knife makers, youtube’s knife, reviewers other folks in the knife world.
We would appreciate your support and it doesn’t cost you anything if you’re going to be shopping online and buying stuff from Amazon and eBay anyway. Just use our affiliate link and we’ll earn a very small Commission, but it does not affect the price that you pay. So go to the knife: junkie.Com slash shop, amazon or the knife; junkie.Com slash shop, ebay, that’s the knife, junkie.Com slash shop, amazon or the knife; junkie.
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As you know, I give you the final word, so, what’s going on well, Jim I’m, if it’s just, we talked a little bit about the wider world today, I’m just glad I went through my paranoia phase a few years back and stocked up on all this stuff. When I thought the world was ending before so so you know everybody take this seriously and take good care of yourselves and you know we got knives to take care of so I mean I’m sorry.
We’ve got family and people to take care of so take care of yourself too. I think you probably spoke correctly there all right, everybody for Bob’s and I’m Chucky DeMarco, I’m Jim the knife, newbie person want to say thank you so much for listening to the knife. Junkie, podcast and be sure wash our hands frequently thanks for listening to the 9th junkie podcast. If you enjoyed the show, please rate and review with review, the podcast com4 show notes for today’s episode, additional resources and to listen to past episodes a visit our website, the night junkie comm.
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Knives and daggers are awesome! Plain and simple, right? Let me say, I enjoy my dagger collection with a little music playing in the background.
So there are tools available to find appropriate keywords. There’s a lot of different tools online that you can use. Google has what’s called their keyword planner. It’s right in Google’s under tools and settings here you come over here to planning and you can use the keyword planner and you can find keyword and AD group ideas.
You can get suggested budgets and you can find you know, search volume and forecast as well. So a lot of times we’ll be searching for a specific keyword or we’ll think. Oh, look. This keywords going to generates a lot of results. It gets a lot of activity, but then later we find out like the search volume, there’s some very low. So you can get all this information using the Google Keyword, planner right under tools and settings here.
So, let’s review the four targeted keyword, matching options to control which queries trigger hats. There’s four keyword match types that are important for you to really understand. If you don’t understand the different types of keyword match types, then you will burn that budget. I’m telling you you will lose money, I’ve seen people, you know waste tens of thousands of dollars just because you know they didn’t understand the difference between broad match and exact match.
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