My name is message huh and today we’re going to go over the best tornado kick now. Many of you know that there are many different ways to throw a tornado kick. However, today’s article we’re going to throw the smoothest looking tornado kick to make it look elegant basic exercises that you can do today, so that your Twitter kick will look very smooth and we’re going to go over some drills on how to practice the tornado kick so That you can kick with confidence, so if you guys are ready warm up first and let’s get started really smooth run.
Just like runners, like this said it’s the same kind of concept, but in Taekwondo ready said from here. Where you go one, that’s all you need to practice. Okay, ready! Go what you notice when I swing my arms has to go in a parallel motion. Ready Set just like that, so if you master that first step, then your tornado kick is 50 % done. Second tip. Is we need to do that spin after your first step this time you have to turn your head really fast and control your body at the same time, so I’m here ready, set, go spin, really smooth, and you want to try to found this just like how I did ready set, go what and if you’re able to do this step, which is the most important one, because a lot of people lose their balance.
The reason why people lose their balance is they’re, leaning to one side I’ll, show you ready set 1 and from here. If I’m leaning forward what happens, is your body will go forward if I’m leaning backwards, ready set and from here? If I’m leaning like this, then I will just bounce backwards and the same thing. If I lean to the left side ready set and you lean to the left, then I went to this balance.
So it’s very important to keep your body straight. If we’re step number two notice, how close my legs are ready said just like that step number three, as your body fully turns all the way to facing the target. This time you have to use your knees and pan to jump, ready, go and from here. What you want to do is you’re going to lift up your left leg. So I still have my body’s forward and my knee is forward.
Then I can use that take off one. An open chest use my arms at the same time to gain that height a lot of people when they do the tornado kick. Sometimes you only spend ninety degrees and they try to take off from here. Then they can’t get that full rotation so for tip number three. You want to break it down step by step first and then, when you get used to it, then you want to try to combine it all together so step by step, ready, set one smooth hold and then from here and use your hands and knees up together.
Just like this, and once you go up you’re on a hop one practice this as many times you can and make this one smooth and you already 99 % there on your tomato peak bonus tip when you practice that one two and three is use a target. Just like this or something that’s this size, their shoulder width and you just grab on to it to the front just like this, and you use your hand to develop that smooth spin.
So I’ll show you ready one two, and this is a really good tip to use. I used it all the time and it will help your arms and your legs to get that nice symmetric line. So once you messed with the step, one two and three and you can make it smooth just like this ready, then you’re ready for the final step, really easy ready. Now the final step you just have to do that roundhouse kick and how you practice round scoop on the ground will determine how you will throw that round.
Kick when you’re doing the tornado kick so, for example, if I throw my round kick with my hip sticking out like this like that, then your basket will look like that when in the air and it’s not as powerful, but if you’re able to do a high-performance Round escape, which is pivot, 180 degrees, and push your hip forward as much as you can to make a straight line just like this, then your tornado kick will look the same so now, let’s put everything together step by step first and then, when you feel comfortable, Then you want to put it all together, so ready ready, go one, two, three four and notice my pivot or when I kick and land my foot has to be all the way turn just like this.
If your foot is not turn just like this dead, that’s what happens when your butt sticks out when you can read one and if I just jump and land without pivoting, I’m going to do one of these cakes, it’s actually harder. But if you can jump from here and turn this foot to the side and give it as you land, then you’ll be much easier. I’ll. Give you a bonus step from here, you’re going to spin and up at the same time, use your hands and knees, and this foot this knee here right here, I’m going to turn it all the way just like this, so that your body can gradually turn and Make your very smooth and throw that nice kick so I’ll.
Show you what it looks like in a smooth. So once you get all that down, you basically have your tornado kick and let me tell you our very fun way: you can land with style and I’m pretty sure everyone knows Iron Man, I love Iron Man myself and when he lands in the movies he lands. Just like this right, so when you do your tornado, kick you can mix up your style and just land with style, so I’ll show you.
So thank you so much for reading today. Kick that like button and subscribe to my blog and bam, bring that notification belt. So you can get awesome. Content like today, stay healthy, stay, active and keep safe. Everybody and we’ll see you in the next be vo message: Shawn’s YouTube article have a great day: fam
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You guys need to deserve a lot more and to date, we’re going to go over how to price yourself as an influencer, because you eunuch left your points bitch, but I have my money right. If you wan na learn how to price yourself as an influencer in 2018, all I got ta do is keep on reading. But what’s up you guys, my name is Shane and welcome back to my blog Dave, we’re going over the highly highly requested topic of how to charge money as an influencer.
Actually, this is a sequel to a article back three days ago about how to work with a brand and how to work with an influencer. There today is pricing specific, and I am so excited to dive right in make sure you don’t miss a single minute of this article at the very end, I’ll be giving away a DM script, what to say to brands and even your own guide. It’s going to get little bit of background, my name is Jade and I am an entrepreneur and I’m here to help you grow on social media and it’s important to actually make money and monetize.
So you guys get the coins you deserve biggest problem ever is the fact that influencers don’t know how to price themselves they’re literally giving away their surface their work, and you guys deserve a lot more than what you do. I just literally care about you guys so much so. This is why I’m bringing justice to this topic, if you’re an influencer and struggling too precious up, and you want to know more make sure you give this article a like and subscribe to my blog.
I’d really appreciate it and hey: it really mean a lot back to the article we’re going to drive right into the formula I made for you guys at a brick ever you variable down. This is not some BS, this social Bluebook or any website. That’s going to tell you how much you’re worth so ops, I call it. The social Bluebook you’ve been raving it to me in the comment section. Someone was requesting me to take a look.
It’s basically a way for an influencer to find their price, see how much it’s actually accurate. So I have actually never done this, so I kind of got an account. It’s my values uh two hundred fifty six dollars per upload – oh god, okay, they um hold up. I’m not sure where they’re getting this math, I mean I dropped out of school and I’m pretty sure, there’s a difference between each brand. I think this is a great start, but um um I charge a little bit more.
I’m going to give you guys a lot of context, so when I look at a website like social Bluebook and you guys aren’t using it, I think it’s your 8 start, but some of you actually have true or social book. The social Bluebook doesn’t tell you is how to actually map it out per brand and what they can afford. Maybe in sally gummy bears can’t afford to under fifty six dollars per post, but nike can there’s difference between each company because there’s a different value for each company.
We’re going to skirt this away jump right into what I mean. If you have a scale, it’s going to be a company owned by Sally Johnson. Now this is going to be a corporation like Nike they’re, not going to hire some snappy rapping influencer to be their NASA turn. What I’m talking about is when you get to a larger corporation, the value of an influencer is much more heavy, you’re, more selective and it’s a huge risk for them.
If they don’t take this into account, I will link below a article of how to price yourself by future. What it’s basically saying is because it’s a higher risk, you can charge more because a brand doesn’t want to mess up when your branding on products on pages. Maybe it’s a collaboration for a product, especially when they put your name on a product. It costs a lot of money to make. Therefore, they’re willing to spend more on you, because if there’s more value to you, you guys going to see it depends per brand and a lot of people just don’t know the value they don’t know their value.
They don’t have brands value, and this is why I created a freaking equation for and now I’m going to show you guys the magic formula, it’s not much magic. It’s very simple! You want to find your KPI. Your KPI is typically your true fans. The number of people that actually listen so when I think about true fans, I’m going to write TF, my handwriting is very bad, I’m really apologizing, but what I think about true fans.
I think these are the people that take action. You guys are curious. What’s a true fan, there are people on your Instagram lives, they’re people that literally comment back when you ask them they’re people that buy your product when you say swipe up it’s the people that move when you say not just alike, not just comment, they take action. They listen to you and they actually value your words and thoughts.
This is a hard number to interpret as long as you know the range it’s it’s a good amount. A lot of people do think that their likes and followers are true fans. That’s not the case. True fans are people that would literally cut their arm off to meet you the way you measure, that is, the average amount of people that really circulate and listen to you money and listen to what you say in for product.
Take it and I’m going to teach you guys how to really find her true fans, but I kind of want to lay out the formula first, you know. So what you do is take the KPI. You multiply it by the average customer value. Go on the company’s website, you want to work with whether it’s like Nike Lululemon, how much they charge for product is that $ 10 per bottle? Is that $ 5.00 for shirt, it’s more valuable to them? They’re a bigger company? The value part is this: AC T stands for sales they make over orders.
So how many orders are they going to make in the value of the lifetime art? Is it going to be a subscription model so every month they buy it? Therefore, you can multiply by 12 for a year subscription, there’s more value. If your customer has a longevity now, you don’t actually have to do this much math. I would just start with the average cost, but if you really want to go in depth, add the value piece and you can charge a lot more.
Social Bluebook is not going to do this for you now you want to take whatever that number is and divide it over ten, because what you’re doing is the number of true fans times the number of sales you generate equals, how much total sales you’re going to Bring but keep in mind, there’s going to be fees, they have to get the product. So the only way a really healthy range for a brand to say yes for it to make sense economically, is over ten, because most marketing budgets are 10 % of the revenue.
So that means, if you have 10 to fans and the product costs 100 bucks for maybe a longevity of a year 10 times that you know you know, that’s $ 1,000. You can chop chop to divide it over 10. You can now charge around $ 100. You want to make a range say: 50. 150, when you put yourself in a range instead of saying you’re starting fee, you get people to be curious and work with the brand and kind of collaborate on what they can afford.
You actually going to help the brand. The brand needs you, so why don’t you help different? A lot of people think I need the brand. No, it’s the opposite as an influencer. The brand needs you to be an affiliate to be an advocate of the product. That was a lot of work. I hope this was helpful. It’s very short now I want to show you guys. I use the strategy in conjunction with my DM script, host the stay of script, awhile back on my youtube blog, but you guys have been using it and getting results check out.
You guys this works, it’s just a number game. If you have someone or a brand that says you’re too expensive and you do the math for them and you use the script, you got a move on. They this works and the reason why you can get the deagle is because it’s a numbers game. You don’t want to just narrow down to one company. You want to work with. That’s not how it works. That’s how I’m going to pay the bills you want to actually work with a lot of people.
Have your PR list I’ll, get a lot of people and get a lot of options. You’d never want to depend on one person to grow your brand. If you have this influence or guide, I actually made a PDF version of it. All you got to do is click the link below there’s going to be a facebook messenger exclusive chat where I will send it to you, and my team will respond. If you have questions now, the way this is going to work is you’re, going to select your free training, it’s absolutely free, and then you can go select the one you want, which is going to be more sale and make sure you just check out the description Box, if you’d like one-on-one coaching, I do help influence there’s one on one.
Just let me know what you need, I’m so thankful you’re here, I’m finally bringing light to this subject, because no one’s frickin doing it right. It’s telling everyone to use this website to guess, to estimate no honey. You were with so much it’ll, be so much more valuable to a company, not because you’re making money off of them. It’s because you care about your true fans. Now, if you want to learn how to make true fans, I will link a article how to get followers and bring with you real community in that will be in this description.
That will be in the description box. But for now that was my article for today. Shout out to the comet way this post to be featured next up is, if you want to be the next one up winner, all I going to do it’s kind of below. Let me know your thoughts um. I love you guys so much literally I’m working on so many things and you guys freaking rock. I love you guys so so much catch you guys in the next one goodbye
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I’ll. Keep this real. Today, Yeah yeah Yeah. Let’s pull up phone Cuz this time we need to be on our phones. Well, we’re going to talk a little. The topic of this one is going to be. How do you get instagram subscribers Honestly we’re doing this article, because we know this gets a lot of clicks, But we can also help you guys out ones.
A lot. We’ve learned a lot from this whole process. Yeah I mean you have your subscriber count is. Is I think it’s awesome, I think anything over 10 K, because on your Instagram story You can have people swipe up. You know Feature So anything over 10 K to me. I think, is awesome. I think that’s a solid amount of yeah followers Yeah. So the first goal for Instagram is to get to 10,000 followers and I would say, make that a goal make that a goal because, Like you said this wipe up feature, It makes you look a little bit more official because people go ooh.
Oh, you can swipe up on your page like they get aroused from it. Sometimes I can’t do that or or also Treat yourself like a business Yeah. I was going to go. Take a facebook Go to Facebook, make a page who cares if they follow it or not, Link that to your Instagram and now you can see your analytics what you need to see, because you need to see Who’s reading it from where it was clicking on it. How many people are saving these photos? The traffic sources, all these different things, which we can break that down? We can literally break down the Impressions and everything if you guys want in another article.
Just let us not leave a comment down below We’re going to try to hit as many points as we can Yeah, but so it shows audience information, activity, information, content, information and then between there It’ll tell you from what cities. What days, how many people are getting impression, reach and all those different things? You need Facebook to see that information that will also allow you to promote a photo.
What do you think about promoting photos? What is it’s a two-sided thing? I instr is pushing more people to do it because, obviously you have to pay for it So, but I don’t think it’s effective Whatsoever. If you got a article on your Instagram, let’s say right and the content is compelling content. So let’s say If I have a bunch of sneakerhead followers: That’s my demographic! If I have the hottest sneaker out there Super early and and within that from one to seven Second mark.
If I have a article, if it’s, if I grab people’s attention, Then it’s perfect to promote that right. But if it’s just a regular, oh I’m just deciding to post randomly today, I just want to spend the extra little. Is it just kind of like that? It’s not bad If you’re just putting it out there just to put it out there, It’s not worth it whatsoever, it falls into. The no body cares category 100 % and I will swipe as soon as I see promote on your Profile or whatever photo pops up.
I’m swiping it as soon as possible because the more you click in post, then you get more advertisers on your page, Which you don’t want. However, times it was on your feet like one. I don’t, but I do now because I analyze all this stuff now, But before I’m saying as a regular user, you wouldn’t walk. You know how have you ever noticed? You get like a post, a post and it’s like three days old You’re like Jesus Christ, and then you look and it’s like advertisement post advertisement post advertisement You’re like breath, Wan na see more advertisers name posts Yeah.
So how do we get into that Mix? That is the next question. How do we get seen? How do we get those likes? What it was some of this algorithm that they speak, So the Machine I was so Is Decide which your niche is going to be on instantly like food. Do you make food? Do you like sneakers, are the model? Are your photographer Figure out what your lane is going to be and try to stay within that Lane as best as possible? So then you have subcategories outside of.
If you like sneakers, Do you sale sneakers or do you just take photos of sneakers or are you a restorer? These subcategories Are really important, because people will know exactly why they’re following you right, so that allows for you to get on the popular page. You know what I’m saying It allows for you to create hashtags that allow your content to be seen by more people, So, like I always say, treat yourself like a business.
They allow you to have five Instagram accounts on your page and you don’t have to worry about signing in they just pop up. I don’t know if you can see it. It’ll show the five instagrams right here on the page Right, So you get to have five active instagrams going. I have six instagrams, I have to sign in and out for one of them and I want to start two more. But what I do personally have a personal Instagram.
We got a business Instagram. Then we have the YouTube Instagram. Then I have a hair Instagram for women’s hair. Then I have a clothing Instagram for women’s clothing and then I have an Instagram for men’s or not Man’s, but football cleats and just dope cleats itself. So I can target each thing, all the stuff that I’m interested in all the demographics, the camera toaster. Okay, we’re all on camera, but I can target all those things and not put it all on the same feed.
So now I’m attacking and each category instead of trying to confuse my followers or what are you person dog? Did I come for this or dare come for that Yeah most people, I wouldn’t say most, but a lot of people make fake accounts. Most people have a personal account that they post and maybe they just add Friends and family and then they’ll have an account. That is more to the public and what they want, the public to see right and then some people just has they have the trash account that they’re common in dump stuff under popular pages well, instead of using the trash account for commenting Without posting, I actually use That to let’s say, repost popular content right, one of the more popular Instagrams that I follow would be pipe piece.
Let’s say right: they don’t so they use anything. No, they they literally, they just repost, really popular content. Yet, from other really big pages, You can do the same thing and you’ll gain a small following in a little growing a bit row Before you know it. You have a couple thousand followers and hey. Let’s say you want to create your own personal public page off of that following, but that doesn’t guarantee that the followers that you have accumulated Will like the material that right now posting since you switched account, But that’s a great way to gain followers.
And then, if you want to switch that and make that your personal account, you can do that too. Yeah, that’s definitely a great option. I mean yeah, taking other people’s content, basically and creating a page around that in that niche of the market. Just make sure you give them whoever you got the photo from give them their credit tag them in the photo. Okay or in the comments or whatever so say, hey.
You know, still shouting the mouth to say: Hey. I got the picture from this person, but re posting it and it’s on my page and Like what I do with the football cleats. I haven’t taken any of those photos on that page, but photos get thousands of likes Because I’m just reposting dope stuff that I’ve seen you can almost treat it like a gallery. You can just start a page, and it’s just like that’s what I did instead of having photos in my phone, I just saved them, always always saving.
I’m like I might as well take all these dope photos and make an Instagram with it smart and let it grow. So that’s what I did with the football cleats when it was just kind of like Album for myself that be like all hey. If you want to join it, look at the stuff I like come on right got a coffee page. I got a Fitness page like whatever you’re into go for it. It doesn’t hurt, There’s going to be a million pages out there, Possibly doing the same thing.
You’re doing but hey just continue to post and the more consistent You are the more following new great Yo game. So always always look to get better, always look to push yourself to get better. I think that’s a very important thing. Post dope content Try to get better each and every time try to get more creative use. The inspiration from other creators. That’s always a good option. Yeah find a way to set yourself apart in your industry, but still be unique in yourself.
At the same time, We get politically correct So Yeah You can act, a fool on Instagram. You know you can go to six nine route, you go to soldier boy You’re out and you can just post the craziest stuff that you can think of. Yeah Well create Great, not just post Yeah great the most crazy. What but I was right. I wouldn’t recommend that you create No, you repost, don’t create just repost it, but you can go that route.
You can act, fool I mean. That’s that always works Always be safe, Always be safe. I never put anybody nacho, So you know I’m not recommending right. Don’t ever put nobody else at danger, Like don’t do that stuff. That is not no don’t be doing that stupid. Um But yeah other than that man, I mean there’s a lot of ways that I can say Other than that there’s like a million in one ways, But I know one of the quicker ways to get following would be following.
Follow We definitely Yes, okay! So if you start the page, yes Follow up follow you start the page expect like a ten percent conversion will say: ten percent sometimes is Laura. It all depends on 100 people you get. Ten people will follow You back, so they have a new rule. Now, If you follow too many people, they’ll stop you and block you from that. So you can’t follow too many people at once, but just all you got Instagram and follow people throughout the day.
30 people here 50 people there. Whatever you get to a number that you want in follower account and then well, people that are following you hit that number and then unfollow everybody, and now you have an account with 5,000 followers 10,000 for 15,000 photos whatever it may be, and then start really honing. In on the content that you’re creating and people value followers by the way, and if you have built content most times That will follow you back But see, the thing is: is when People get dope pages that follow them will read to see.
If that page will unfollow, so they definitely It’s a game for sure and they definitely will unfollow if you unfollow, so Your followers will fluctuate. I haven’t done that in a long time, and we actually don’t know if I should say this on camera Kathy I’ll use. The back and it’s probably been like 3 years now. I used a bot that, like auto light stuff and auto, commented on stuff, Oh yeah, like throughout the night.
It’s commenting on hundreds of pages and people are seeing my comment going straight to my page. You either liking a photo or Going and subscribing or follow them up. I was like yeah, Oh Yeah, I don’t know if they have like BOTS and stuff that do that stuff anymore. I don’t know if you guys want to know more about that leave a comment down below I’m trying to think of what else don’t ever under value yourself and your creation is in your content.
We both got me coming up with some stupid stuff, though Yeah. Let’s be honest, There’s a lot of dumb stuff on his Small percentage of stuff that I actually enjoyed with an axe. That’s like really, don’t you think about it And when you think about it, The explore page is is amazing, because if I saw all the dumb stuff that is posted on a daily basis offering I’ll go crazy, like before, I used to think that the explore page Was just literally for, like 10 % of the Highest followed, instagrams and I’ll just keep seeing the same people over and over, but you know what Wasn’t bringing good stuff You know.
I’m saying it enough, like is definitely more curate. You know, and you can go by car, So check that stuff out also, if you’re, if you’re hosting yeah yeah Yeah. That is well So make sure your hashtagging. If For the micro groups, whatever you are, If this food and then you cook food, your chef then make sure your hash tagging all the popular hashtags on them from the highest Followed chef. If they use hash tag, They usually don’t anymore because they be too popping.
This, when you look at the hash tag, to look at the hash tags that are actually Active, click on the hashtag and see how many posts are coming in Kind of per day or every you’ll see if you click on it and keep refreshing it You’ll notice. More post, more post, more post, But if you click on it refresh it the next day and it looks damn they’re the same, the hash tag is dating Yeah, don’t use that hash tag, use the hash tag, that’s actually active done and you kind of want to Middle to your hash tag is Ridiculous, where it’s populating by the second.
So once you repost, you literally all the way, thousands of posts down its to I Middle tier, where you’re going to be able to own like, like a hundred to five hundred thousand uses Yeah. I would I would say around there, because then you have hash tags with millions right and they’re getting thousands per minute right. So you want to make sure that you get a hash tag where you going to be populated on the page at a decent line.
There’s so many things we could talk about histogram. We hope that this helps, if anything be original, be SL. If you use other content, just do it towards what you love be passionate about it. That’s what I can say, as you continue to grow, treat people the right way. Do it the right way, all the troll pages Control me, Yeah, hat AC e, underscore la see. Each row me DJ, go ham, underscore sneaker going to say spammy, You just troll, I’m! Finally, off the top of the head, This is cool.
We’ve been one, take breaking it by the way, all night, Long more articles coming soon to a camera. You use our jaw like comment, share, subscribe, See y’all, mother,
And just focus on that. That’s your niche! There’s a famous saying out there that says you can’t boil the ocean and it’s the same thing as a Freelancer with your products, you can’t serve everyone.
So finding a niche is finding a specific Subset of your customers or the products that you offer And just focusing on that, So you want to take A look at your skills and see what you’re really good at This should include some base knowledge and even some trends, things That are really popular in the market today, So let’s say that I make pottery and I offer everything You could ever want Well, let’s say the Majority of my customers actually buy my vases’cause I have a really cool design and people love it, and it’s just the way that I do.
It is super unique. That’s my niche and that’s What I should focus on Kinda like that scene, in Ghost, with Patrick Swayze, on the pottery wheel. So let’s say that I actually Hate making those vases that’s going to be a big problem, because I’m going to focus on a niche that I don’t enjoy at all. So you need to take a look. At what your audience wants, but also what you want, To do and focus there So not just about the money, you really need to Enjoy what you’re doing So, one thing that you can do when you’re determining your niche is: you can create a persona For who is your ideal customer? So let’s say my ideal: Customer he’s an urban client he’s aged 25 to 35, his name’s Billy.
You know, let’s just give Him a name and a face, and so I can use this and anytime that I’m developing a new product, I’m always relating it back to that customer that I Am trying to serve Billy So now you’re going to need content, Content, content and more content, but the content needs to be specific to this person that you’re after Billy Billy, You will need to realize What does Billy look for and where is Billy looking for it? Billy’s a young guy he’s Probably not on MySpace right, don’t go there.
Maybe Not even on Facebook, Let’s say Billy for the most Part is only on Instagram, that’s good to know, And another thing to think about is how is Billy consuming this media? You want to think more Of just them blog posts, but you also have infographics Tutorials articles — Podcasts Exactly So. The next thing you want to do – and you actually should consider – is collaborating with other people in your industry and in your market.
So if I make ceramics, I shouldn’t see everyone else who makes Ceramics as competition, because I have my specific niche, they probably serve a different niche. So it’s in our best interest. To partner and collaborate so we can get to each Other’s markets and audiences and share the wealth, The key is consistency. What you put in it is definitely What you get out of it, and especially once you start to monetize like your website and your blog it’ll, make everything That you’re doing now so much worth it With.
That being said, Check out our other articles, where we talked about Some of these things and creating a email, signup List creating your own blog, we got you covered, We would love to hear from You in the comments below some of your ideas of your business, Be sure to like Subscribe to this article and hit that notification bell, so you can be notified of our next article And with that until next Time this is The Journey
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Videos are truly an awesome way to get the point across. Any type of content from your business is important!
My name is John Gollum from sales pop online says magazine and pipeliner CRM, and today I’m joined by Lee Warren, who is in London, Lee correct. That’s correct, South London, excellent and yeah Lee is a professional speaker and it’s also a first for sales pub because he also was a professional magician for a long time as well. So we’ve we’ve had a number of people on the show from different professions.
We haven’t had a magician before so Lee is written, a number of books had to persuade anyone to do anything and grown-ups, don’t use PowerPoint and what Lee talks a lot about is the art of persuasion, and I know, through all the sales people listening in today. Persuasion is a big thing so again Lee waarom. Welcome, so tell me tell me your philosophy when it comes to persuasion. Well, there’s a very long answer and a very short answer, and the very short answer is that persuasion is a very ethical thing or I think a lot of people think persuade being persuasive quite a Machiavellian.
You know they think it’s about convincing people to do stuff. They wouldn’t do, and but actually persuasion is all about getting emotional engagement with with people. So if, if someone feels like you know what you’re saying they’re more presenting to them or what you’re pitching to them, if they feel like this is interesting to them – or this is far nor this is worth their time or this is going to make them look Good in front of someone else – or this is going to make them money or any sort of positive emotion, then then you’re, a more persuasive person.
That’s the short answer, that’s my fundamental view of persuasion, and so how can people learn to be more persuasive? You know in their part, there are some things that they can do to actually set themselves up to being more persuasive in their engagements with other people. Oh yeah, some fairly simple things straightaway. Actually I mean they aren’t they’re so simple. They almost shouldn’t need saying out loud, but I find with a lot of the work I do need saying so.
The first one is you: you’ve got to listen and understand other people’s worlds. More III would say hand on heart with every client I’ve ever had and myself most of us are very, very good, especially in sales. We’re really good at talking about. What’s interesting to us, we’re often very good at the spiel and you know, but nobody wants to be sold to really people push back against that, so learning how to really listen to people learning how to really understand what people’s real needs are and what’s really on Their mind at the moment you’re coming into contact with them.
Those are two very simple things, but they’re a bit like chest. I think you can. You can learn to do those things in a minute and then it takes a lifetime to to become good at them. I tell you what others fairly simple thing people can do is is really restructure, how they think about language when you, when you meet people who are genuinely really persuasive, very often what you’ll find is they talk in either very visual language, so there are some be Using images so they’ll say things like imagine: if, wouldn’t it be great, if we could don’t often talk very visually and and the other thing is they’re very, very good, and I think they do this very honestly, very ethically, I don’t think they’re being manipulative but they’re Very good at looking at what the future could be like for all of us.
Stick together. They really do want everyone to have a solution or everyone to win from whatever they’re proposing they’re sorta, like the opposite of the you know, the sleazy car salesperson ya know. I love those ideas and let me go just goodbye to listen for a moment. Okay, because I think this is becoming an increasing problem of not just listening but be present right, because we’re we’ve become so accustomed to be distracted and we say, oh you know we’re.
So busy nowadays, when reality is, you know we’re so distracted nowadays and I think it’s coming harder and harder for people to be present when they’re talking to somebody so be present and listen. I think those are challenging things whatwhat. Do you think people can do to actually maybe mitigate from remit again against you know these distractions are not being present. Well, III. Think there’s a couple of things.
So one is, it is a mindset shift and I think you I said that carefully, yep as a restless speaker, I’m always terrified of getting things wrong on stage you know, but I think there is. There is a shift in our mindset, which is you have to genuinely believe that what other people have got to say and what’s in other people’s minds is, is as valuable as what’s in your own mind, and I think, if we’re honest with ourselves a lot of Us that we’re not really listening to people we’re just waiting for our turn to speak, so I think that you’ve got to genuinely view other other people’s worlds as being as interesting as your own.
But then, in practical terms, I think some of it’s a little bit about practice. Actually, and I mean, as you were, asking the question I was thinking of my own experience as a magician and a lot of people think magic is all about. You know the quickness of the hands, but actually that’s the easy bit of being a magician you just you just learn that and the hard stuff is really being present and understanding what’s happening, so I’m doing a magic trick.
I’ve got to practice what’s going on in my hands enough that I can forget about that eventually, because my awareness has to be all other canapes going to come and interrupt. What I’m doing is somebody trying to see behind me is somebody about to make a funny joke. That’s going to ruin my carefully repaired spirit. Yeah. I’ve got to be really aware of all those things, but I wouldn’t be able to be if I hadn’t practice the technical stuff.
So I think certainly a lot of people in sales should do a lot more roleplay. I think they should do a lot more getting their pitch down so that all of that stuff, which becomes some good, not subconscious, unconsciously works out. So they don’t really need to think about that they can actually have more attention free for what’s going on around them. Does that answer your question yeah? No, it does absolutely and I think, there’s and I think you’re a hundred percent correct.
That says people need to do more role-playing and more practice. I think if a lot of us are honest, we probably practice our hobbies more than we practice the thing that puts bread on the table right yeah and I also think does here’s an interesting exercise that I think some people should do, and it might be really Surprising is, you know, maybe do what your sales manager or somebody, but what somebody else is actually have a conversation, but instead of answering the other person immediately, you have to we repeat back what they said and showed that you understand it’s understood exactly what they said And you might be surprised how many people fail fail that exercise.
I I think that’s that’s a brilliant exercise. Actually, it reminds me, though there was a very famous acting tutor called Sanford, Meisner and, and he had exactly an acting exercise like that, which was where in pairs you’d, say the same phrase to each other about sort of 50 times. And you end up in this weird mental space, where you really do start listening to everything, except the words being used.
So now you see everything about someone’s body language and I think that’s great. I think the other thing about the other big benefit of role playing now. This is something it took me a little while to learn, because I quite often get clients to do this is that when you’re doing the role play? Actually, it’s not the person playing the role of the sales person who benefits alone. It’s the person pretending to be the buyer or the client, because they suddenly see their own behavior and they sit.
They hear a salesperson pitching to them and they think. Oh, my god, that’s you know, that’s ridiculous. Why would I ever do that, so they learn something even if they’re, not so active in the role play yeah. I agree with that because I think often for some reason we forget that we’re consumers and customers ourselves like when we’re in selling situations and then we suddenly start behaving differently or expecting the other person to behave differently than we would in that situation.
So let’s talk a little bit about language, because I like that idea what you said about people using a visual language, a different language. I don’t think we pay enough attention to what we say and how we say it yeah I couldn’t agree more and – and I think there’s a cop – I mean there’s a couple of caveats to that or a couple of pitfalls, which is, I think, sometimes some people Get too obsessed with their language and they sort of gone we’re training courses and they leap sounding like robots for a week, and you know that never works of quirky stuff well, so, in terms of language in terms of being authentic and having a really sort bulletproof Way of doing it, I I think one really great thing is to be obsessed with value and to really focus on the the value that your product or service brings, rather than the thing itself, and a lot of us get to get too wrapped up in all The processes and systems, and and so on – and I mean a sales conversation really and a persuasive sales conversation – is about an exchange of value.
You know I’ve got some value to give. You you’ve got some value to give me. How can we, as adults, exchange that and one one technique? I use a lot and it’s a great thing is to fill in the second half of a sentence, which is something like at the heart of. What I do is a simple idea, or at the heart of our service is a simple idea. Don’t know doc and what I get you to do is. Is it gets you to really focus really precisely on the value that you bring and that I think organically and naturally gets you to use a better kind of language or more, a language that matters more to cry onsen to the people we’re selling to and a Really fun example: I love to use when I was a full-time magician wedding couples would always say to me what kind of tricks you’re going to do at our wedding and if we think about that really in a sales context, there that’s a process, question they’re, not Really asking that question because they wouldn’t understand the answer.
No they’re really asking you know: can we trust you with the most important day of our lives? That’s really what they’re saying so I could say. Well, I do card tricks and coin tricks and mind-reading tricks, but but that doesn’t do anything about trust and value, or I could say instead well at the heart of my magic is a simple idea and I’ll make your wedding much better than your sister’s was that’s A bit tongue-in-cheek, I’ve never said that to a wedding couple, but but you get the idea, it’s fun, but there’s real value in and buyers.
You know wedding couples would respond to that straight away. They’d laugh and they’d get the joke, but they’d also see the value who doesn’t all the best wedding. They, you know anybody’s ever had yeah no exactly, and I think I think you touched on a great point there and does it there’s a there’s, a person, Lisa Magnuson who does presentations, training and – and she has a dis, great idea, and I think it’s perfect – that A lot of people start off for a presentation or a pitch, and they start to talk about the steps right.
How, instead of she says like if you’re going on a vacation to Hawaii? What are you thinking about? You’re thinking about lying on the beach in Hawaii you’re, not thinking about well, I got ta get the uber to the stage. Now you have to go through those steps, but you got to start with the and just like you said there with I’m going to make this the best wedding, whatever that’s what they want to hear.
You know they don’t want to hear immediately the steps you’re going to use to get there right. Oh, I couldn’t agree more and that actually speaks to what we talked about at the beginning of this. This chat, which is about getting the emotional engagement first you’re, not going to get emotional engagement with people or it’s really hard to. If you start talking about processes and steps and you I hav IE, and that just stands for hearts and minds.
So that’s the order in which you put your information. Can I get an emotional engagement first, followed by the mind stuff, the content and data and then pipe ie just stands for pictures you use loads of pictures. Loads of visual language is the interest you know. What’s the most interesting thing to the people you’re communicating with rather than to you and then e is enthusiasm. You know you’ve got to believe your own stuff and you’ve got do you’re.
The first person you’ve got to persuade it’s going to be a great yeah. I agree with you totally because I thought I don’t think number one I mean you can’t be authentic if you really don’t believe in what you’re selling and I think that comes across and I like the idea of what you said about the win-win. You know the future state is a win-win situation like and I think that’s become increasingly more important because you have savvy buyers and and as you say, you know, people don’t want the they don’t want to feel like they’re being sold to, but they want they want To feel like you’re invested in their success right and that’s the thing that you’ve got to get across.
Oh I I couldn’t agree more 100 % and I think certainly I mean the digital revolution. I mean it’s its revelry for the first time ever, there’s a lot of stuff in sales, which goes really deep. You know who we are as human beings but and there’s very little, that’s new, but what is new, I think, for the first time ever is we now live in a world where the buyer has at least as much information as a typical salesperson and anything they Don’t know is just a Google click away, so you know where you think of 30 years ago, if you walked up to buy something in a shop or showroom or something you you’d really be asking the salesperson guide me through the information tell me the stuff that That doesn’t happen anymore in b2b b2c.
I don’t think in any arena. People really they know their stuff when it when they come to buy from us and so they’re really asking ok, I know all the stuff, but now I need someone. I can trust to make sense of that for me and to guide me to actually finally part to my passion and you’re quite right and it’s a long-term thing in a digital world, we can’t we no one, can take cash of anybody and run away anymore.
You know we will read Twitter and Instagram and Facebook yeah yeah and I think the other part of it, though, is you know the win win. I mean it’s all for the salesperson and I think that if you’re going to engage with a customer, it’s an exchange and if you both come up with the solution together and it’s a new add value, and all of that you should expect it to be win-win. From your point of view, Oh a hundred percent and it’s win-win in many ways, it’s witty you, we win on that particular transaction.
You win in terms of the long term relationship, and then you also potentially win in this total goldmine for all of us, which is in terms of the referrals and the testimonials and the repeat. Business from people. You’ve never met him and would possibly never even meet with all the cold calling and prospecting in the world without those recommendations so yeah. I think it’s it’s right at the heart of mine, my business, that that thing of getting testimonials and referrals definitely so any other.
Last turn things around persuasion because, obviously like when you were a professional magician right, I mean you’re, persuading people some degree to almost to suspend, suspend belief or whatever and and just buy into what you’re doing right. So I mean what you don’t: need techniques that came over from magic yeah there and they sort of in a way they’re sort of boringly, simple and but I think it’s the simplicity of them, that a lot of people miss.
I was talking to a personal trainer earlier this week actually, and I asked him what he thought. The best exercise in the gym was – and he said, the best exercise in the gym is what’s called a farmer’s walk, which is where you just pick up a heavyweight and you walk from one end of the gym to the other, and he says, but nobody ever Does it because it’s so simple everyone’s got people’s, I mean complicated and I think it’s similar in sales, so in terms of being a magician, it’s definitely about trust, it’s there and what good magicians learn is within seconds of meeting people within seconds of walking onstage.
You have to get people liking, you and trust in you. They don’t know anything about you yet, but if you can get a laugh, if you can get a smile, if you can get a nod of recognition, that is the single most persuasive thing you can do, because you know, as a magician you’re going to be asking People give me your wedding ring. Give me your wallet. You know I’m going to set that fire to a tempo note.
You’ve got to have a lot of trust there and I think, in terms of sales, bring you back to it to the real world. So some of that’s about how we relate to other people, but I think some of its some really simple stuff about. How do you dress? I mean you know, is your dress? It’s your dress on brand. Do you look good, but the number of sales people I’ve seen who turn up looking a bit sweaty, you know, and then they sort of fumble around in a bag for an old knackered brochure, and it’s so easy to get that stuff right.
But no well, not nobody, but hardly anybody does it. So if you do do that, you you really stand out, so I think it’s really really simple. I suppose the sorry to sum it up quickly. If you only have 60 seconds with somebody. What would you do in those 60 seconds to win their trust and then just behave like that? All the time yeah, I think that’s a great it’s one of my it’s one of myself boxes as well, is that the ideas that you’ll never be ducked points for looking too good like being well-dressed or whatever you won’t get tough points for being overdressed, but you Certainly get dark points for being underdressed and for being polite, graphically correct all those simple things.
You know that you know that people a lot of people, unfortunately, because we live in this pseudo casual culture today. They think that they can throw all of those out the window. Yeah, absolutely, and – and I do mean that thing about on brand by the way – because I think some businesses brand is a t-shirt and jeans. That’s but they’ve got to be really good jeans and a really good t-shirt. You know some businesses suit and tie, and so on or really smart business dress suit or something so it is about the brand I’m in a really good example, I think, is if you went to a tarot card, something if you went to someone and she said He said, oh, I haven’t got my tarot cards today, but I’m going to about yourself anyway, walk out, you wouldn’t pay the money.
No there’s nothing. I don’t wan na offend anybody, but there’s nothing cars that does any. But you expect that you know you want to see them and those mysterious images, because it’s all part of the trust and we’re exactly not that word sails with our brochures, our website, the way we dress it’s the same phenomena in the mind, that’s fun to have To listen daily, this has been a fascinating conversation.
I know we could talk for a lot longer hey before you go to things, I’m going to get you to tell people a little bit more about yourself, but I got ta. Ask you, who is your favorite magician going on so my favorite magician that everyone listening to this would know, and probably even including the states is Darren Brown, of course, who’s taken the world by storm for the last 15 years, or so. He is just what I mean: he doesn’t define himself entirely as a magician, but he is just the most wonderful thinker and performer and writer and artist.
He sort of irritatingly talented so he’s the best that everyone listening to this would would know and if you’ve never seen him live, go and see him. It’s a masterclass in how to hold and entertain and persuade an audience excellent minds. Tommy Cooper there you go [ Laughter, ], so Lee tell people a little bit more about yourself, your company and how they can find out more about you. Well. My company is me, I mean on the on the international headquarters of my business and my website is invisible, advantage, calm and, and I’m a primarily 80 % of my work is, as I speak at the conference’s.
So so so I suppose anyone who’s got a sales conference or an internal sales meeting coming up where they need a speaker, who’s, devilishly, good-looking and great fun, okay, be sure, and then about 20 % of what I do is workshops which come off the the speaking. So I’ll sort of go to a conference and speak and then some of people say: can you work with our sales team or our leadership team, and so I do that quite a lot.
So that’s that’s what I do and how people can get in touch. Yes, if you have any difficult call, EEGs you’ll also make them disappear right. This is John golden says. Pop online says magazine, pipeliner CRM, it’s been fantastic. Talking with Lee Warren in London, see all again for another expert interview really soon. So I encourage you to subscribe to sales pop dotnet. The online sales magazine also subscribe to our YouTube blog and then comment get involved in the conversation, love to hear what you have to say.
What’s going on guys and welcome back to a new article. So, like I said in the introduction today were going to be looking at dynamic, creative ads. So for those of you that do not know what I’m a creative ads are.
Basically, what it allows you to do is split test different variations of a specific ad campaign. So, for example, we can split test five different images: five different headlines: five different variations of the copy all within the one campaign, so gone are the days that we’ve got like 50 different variations within the ads are like ten different ad sets, etc, because you can Now do it all with dynamic creative ads for those of you that have been setting off facebook ads for a while, you guys might still remember who tweet software called other special which basically allowed you it’s like a third party software that allows you to.
You know. Basically make all those variations quite quickly. Obviously, Facebook frowns upon third party software did not really like here, so what they did was they created their own variation of it and integrated it within the business manager. So you can now do everything without using third-party software. Everything within the facebook business campaign, so without further ado, I’m going to set up a mock up campaign and show you guys how it works, so this entire campaign will be for educational purposes only.
We won’t want to actually set up an ad today. Okay, so obviously it’s great for Shopify, it’s great, for if you got ecommerce, an e-commerce store, dropship and store or if you’re, just actually setting up ads for your clients. You can obviously use this to. You know split test, a lot of variations, so let’s say, for example, we have a gym as a client or actually no, let’s say: we’ve got a personal trainer.
Okay, we’ve got a personal trainer, who’s our clients and he wants leads or show you actually know we. Let’s, let’s, let’s do it different? Let’s say we are a agency that wants to find personal trainers, okay, so we’re setting up ads for ourselves. So we are targeting personal trainers and we want to help them set up lead generation ads. Something that’ll be a good good. Little challenge for today, so obviously for that we will need to set up the ad in the business manager if you haven’t, got a business manager just yet just go to business da facebook.
Com. If you haven’t got the business manager, a blue screen will pop up and you can create it. All you need to do is fill out your details as other counts to it then you know add they pay your methods either a credit cards or PayPal, and then from there your basic at the same screen as what I have got now, then you can click On the green creep on here or if you haven’t set up any ads at all, you can also click on create an ad here.
This is a demo live account. Hence why there’s no ads available so, as you can see, we need to start with our objective. More often not I start off with traffic to get basically list you it’s what it says it does. You know it’s. It gets traffic onto the website and you do this, obviously, that the base weather invasion ads are better than traffic ads. Like I said, it’s still up for debates, I use just go for traffic starts over traffic and then optimize it for landing page views.
So let’s say we are focused on the UK: personal trainers, yeah, that’s it actually UK PT and then we can. We can say something like maybe Li Li Chen okay, we can do campaign budget, optimization where you, basically let Facebook the size which ad set gets the most budget. So, let’s say, for example, we are focused on personal trainers. You know female personal trainers, male personal trainers, young personal trainers or personal trainer.
We have all different variation of ad sets. We can then say non campaign budget, optimization, also known as CBO, and then Facebook will basically allocates 80 % of the budget to that winning audience. So if we switch this on, as you can see, we’ll have to set up a daily budget of hundred and then, if we do that, and we have five ad sets, then 80 % of that budget will go to one ad set. Okay, for today, we will switch this off and then settle the other counts, because it’s a new ad account, and so this, if you this, is something that you need to do once and then from there.
You don’t have to do it again at set name. Uk 18 plus PT, then I’m a creative, see this where we switch it on. Okay, so, as you can see, provides individual assets such as images and headlines and automatically generates optimized creative combinations for your audience. So we’ll switch that on how to create ads using that I’m creative you can upload individual assets such as images and headlines and automatically generates combinations from settings such as sends messenger are not yet available for ads.
Using that I’m a creative those settings will be disabled. Okay, so it only the simple variation of the ads. You know that the normal ads with the one headline, the one image and the one no copy. Basically, we can now create variations of those so continue, and then here’s where we create our audience. So we don’t have a question of audience yet we’ll click on remove the Netherlands and add the United Kingdom.
There we go okay and then in between the age of eighteen. Sixty five, that’s fine! Maybe personal trainers are not 65, maybe a bit younger. Maybe do. Let’s do 50 all genders, that’s fine as well. We’ve also got you know both male and female pairs on trainers and then edit. So what we can now do is try and find some personal trainers, so personal trainer and they’re not interest. We actually want the like.
The actual job, if it exists, browse demographics where job title trainer she will come. Look: okay, my entire business. Just refresh! There’s no idea! Why, let’s go back see, we can still get it back. No okay! Then we’re going to have to start to get my apology that guy’s no idea what happened says about accounts, yes Alex. I got my apologies for that at some reason it refreshed UK, 18 plus PT, then from a location, United Kingdom, and then we are back to where we we’re 18 to 50 all genders and then detailed target them and see.
What can we do personal trainer? Okay? So there’s no actual personal trainer like job title, one of you just a fitness, coach, health and fitness coach, Joe that few of them thousand people okay. So what else can we do? Suggestions, wellness, coach, personal coach says the fire personal trainer? Let’s see what else personal trainer and a fitness guess there’s not the staff. All these Fitness specialist Fitness Instructor, fitness consultants finished.
I wrecked their come on way to like the bake audiences life coach. Now I know Finnish professional strength-training speaker coach, men’s fitness. She wanted. What I want to do is prevent that we get like people that are just very, very passionate about Fitness, say if I personal trainer three point: six mil life skills, coach C, we could potentially do personal trainer, but we’ll probably get people that are looking for a Personal trainer, or rather than actual personal trainers, and then actually you expect this to be this difficult.
I just thought I’ll just do something different than the regular. You know like the fitness type campaigns. Okay, we’ll add this one and then we’ll call it a day. Three point: six million, like I said I don’t usually recommend stacking this many interests in one go, but for now it’s okay, let’s see which actually got us the biggest audience: okay, life coach on personal, coach, okay, so mine, your placements always do mine.
Your placement guide. Don’t let facebook taking money, I always start off at mobile mobile traffic is often cheaper. Let’s see if that. Okay, that’s severely limits the audience. Six switch off messenger three point: six: is it Instagram that yeah okay? So we need to keep on Instagram, unfortunately, switch all this off and switch up stories still three-point-six just leave the news feeds there. We go okay, optimization fold, a delivery for landing page views.
Daily budgets wins here as fine any more options. No, that’s! Okay! So continue like I said, we’ve switched on the dynamic creative and now we can start screen ads so identity. Obviously, we all need like an actual page for this, so I think you should choose the prompt and a page for this. There we go and then the Instagram account is connected as well, and then we need to start finding images. Let me just get off a couple of images for you guys and what we’ll do is we’ll edit them in canva, real, quick shouldn’t, say too long, because obviously this whole article is for educational purposes.
Let’s see what happens if we type in personal trainer images Pressley one with a client or a happy local personal trainer, I should save some of these images. Okay, there we go that should be enough: okay, open canva and then click on Instagram post upload. Those images now upload, upload, desktop baby, go select, Oh boom boom and I’ll show you guys a little secret in terms of the creatives as well, which is called a pattern, interrupt or scroll stop there if you will and basically what this does is it improves the Click-Through rate on the ads and in same will also lower your CPC because of the amounts of clicks that you again so basically want to do.
Is you want to basically prevent people from basically from scrolling on without Sachi, taking any notice to our ads? So you want people to stop scrolling, stop in their tracks, start what to do and stop Lee just like you know, going through Facebook and actually pay attention to the ads that we are creating and the three ways to do that. The first way is by adding a circle in a place where you won’t usually look so just go to shapes there.
We go, give it a hideous, yellow, color, the higher the contrast with the rest of the image, the better. So the first thing you see when you look at this image is obviously the guy’s face for those who are interested fitness or maybe look at a spacer look at his pen and paper button that we don’t really do much. Okay. So if we add a circle to, for example, this here, which is a random part of the image, people, will stop scroll and try and figure out why this circle is here and the order in which you look at the ads is create a fist copy seconds Headline fit so you’ll stop stop scrolling figure, trying to figure out what trying to see here you can’t see, so they look at that basically of the copy to see you know if that gives a indication of what it’s all about, and you realize that it’s not About that circle, does you know it’s actually got a call to action to find out more about? You know, you know in a morning with personal trainer, okay, so that is one way of going about it.
Another way, if you do not want to have a host family circle, is, you can add, a border which again is high, in contrast with the rest of the image, so this image, as has a lot of blue, so what we can do is we can have Firemen red or we can have that yellow border again. Okay. Now, if you don’t think this looks nice, you can make option, make it a little bit smaller but, like I said guys, this will really really increase the click-through rate on your ads.
Okay, so I’ll just add onto this one as well, and this one I said, circle the border or thirdly, what you can also do, which is very popular in the affiliate marketing industry, is an arrow and again green, red or yellow does really matter. Don’t use all three scroll Stoppers in one image, so it’s either the border either the circle or the arrow and not all three at once and then what we can do is, let’s say: okay, so the fisherman localized this females face.
Why? Because she’s looking directly at the camera, so that’s the first thing you are drawn to. Secondly, you’ll probably check out this fellow’s face and them like that is basically you know then, from there there’s not really much interested in the image. Apart from the fact that she’s, basically, you know waking house, so what we can do is because point this arrow at the rope at the back here, just to get, try and figure out what get people to try and figure out.
What’s going on or what we can do is add it to this guy’s hand, just to get people to try and figure out what is going on. Okay, so I’ll remove that for now, because we’ve already got the ball there, but that has basically just my few little quick tips on increasing that click 4/8 on your facebook ad campaigns. So I was quickly safeties and then we can move on or move back to actual campaign ad media and image uploads actually might need to unzip these files.
First companies out here now: okay, we’ll need to show on fire there. There you go we’re back upload downloads on title design, open waiting for them to load. So now we’ve got four variations of the image. As you can see, we can select all four at once so continue. So we’ve now got our four images, so we’ve got four variations. Okay, so now we can add our text. Okay, so what we cannot do is add different hooks to get people in with a hook.
I mean a different angle to which you’re trying to target this audience. So the first one is obviously what should we say. We can say something like. Are you always questions always good? So, are you a personal trainer trying to figure out how to get how to get was a personal training clients how you say it? I was actually let’s just how to get more clients and then what we do is we add a pleasure which is this get more clients and then we’ll add a pain as well.
So without without what can we say what are like pains for personal trainers? I think spending time behind the computer is one. I think a lot of personal trainers like to just be a house, and you know like actively you know in the gym and stuff. So that is one angle we can do so get more clients without spending. All your time, behind a laptop that is one and then we can say, click click below to schedule.
A free consultation call so like that. Okay and then why is our dynamic creative not switched on? Let me quickly go back eyes: dynamic, creative was not switched on continued. Apologies for that back here, so single image and there you go so we can add more images. Then you select all these again continue and then I should see we can add another option now with our primary text. So what we can do is we can copy.
This add another option, paste the text, and then we get a mention that we can’t use unique primary text for each field. Does that make sense to be fair? Why would you split test the same variation so now, we’ve got one Hawk, which is the laptop and then what we can do with this one is without spending all your hard and cash on non-performing guts. Okay, so, like the perspective of like they try to settle the ads themselves and it’s not working okay non-performing ads and in the last option, are you a personal trainer or we can say, are you a coach? Maybe are you a actually? No, let let’s stick to personal trainers.
Are you a personal trainer trying to figure out how to get more clients without without paying your gym, hi referral commissions? Maybe I’m not sure that’s the right way to say it. Well, basically, uh you know em what a lot of personal trainers do. Is they advertise in the gym where they, you know, basically give out the personal training sessions and then the the gym itself will get commissioned for every member that they refer on to that personal trainer? So I think that might be a good angle as well.
So I’ve got three different types of hooks right: we’ve got the money hook, we’ve got to fill, you’ve got to money, hooks, we’ve got that and got a time or crews got the ads so that the the pressure and the the irritation or trying set of campaigns Yourself, after knowledge does more than knowledge hook, maybe, and then we’ve got the money hook for the commissions and we’ve also got the time hook, because you don’t wan na spend time behind a laptop okay.
So now we’ve got three headlines and four different images, which means that we’ve already got twelve variations, that Facebook can now choose from okay, and one thing that you have notice is that we’ve got all these placements set up. So that is something that we do need to consistently chair, because Facebook, it’s like very, very, like crafty, with stuff like this. As soon as you refresh something they’ll just automatically adds all the placements back, which is something that we do want to prevent there.
You go boom boom and then back to text and links. Okay, so now I’ve only just got the mobile newsfeed on a desktop newsfeed, Facebook and Instagram. Okay, I obviously Instagram it’s only mobile newsfeed anyway. Okay, few more variations, please select a link for your ad okay. We just pick the first link personal trainer stuff, an ill. That’s fine, so copy link address, save the website URL a few more variations, see what it look like.
So we’ve got image and text and they’re besties. You can now see what they look like icon. For example, the mobile newsfeed okay, so there we go so that is image free with text variation number one, like I said guys now, we’ve got twelve variations and Facebook will now decide which combination on which variation is the best performance and then from there in the Business manager, you can switch off the lesser performing ads and continue with the best performer one.
So we can now split test a lot of different things. Without you know, setting or by fifty different ad sets and fifty different ads, because Facebook will now do everything all in the one campaign. Okay, so I hope you got some outlets, hope you enjoyed this article. I hope you enjoyed like my little tips and tricks in terms of the pattern, interrupt, etc and the hooks for the primary text – and one thing I do want to mention in terms of all these variations, this only works or basically Facebook say that it works best.
If each variation gets at least 500 impressions, so just take that into consideration when you’re setting up the ads. But you do need adequate budgets if you’re going to do a test like a hundred different variations. Okay, so hope you enjoyed this hope you got some out of it if you want to know how to basically know use Facebook ads to store your own social media business, where you settle these ads for your own clients, I have a coaching program where I teach You everything that you need to know on how to start and scale your own social media business.
It will be linked in the description box down below thanks again for reading I’ll, see you guys in the next article
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The reason why I decided to take on this tutorial is because I believe that so many do, including me or written just now, just found out how to do this without having to pay anybody without having to pee any website or any service provider on keywords edge.
So we are going to be using two different website. One is where you will do your normal keyboard section. I need to bring that a list of long tail keyword and then, after that, you copy your select a long tail keyword and take it to the second website. We AE to none, do the analysis based on the stage, rodham simplicity and all that, so we assess that so the fewer the loss of you. What I want to search for and brindle related few world is previously pipe manufacturing economy the website first time using to do this.
A related keyword, search, long-term detection voltage is team, world dot, IO research and then it’s already stretching already counting chanting feed us something, and we have here Wow 298 long tail keyword about
I remember the academic planner back in the day when it was like bound like it wasn’t in a coil. Do you guys remember that anyway? I do. However, first things first, thank you so much the Erin Condren team for sending me this.
I really appreciate it and I want to share this with you and do a little flip through. So let’s talk about the Erin Condren planner, first of all, these retail for $ 37 and that’s without any upgrades. I believe that the coils are ten dollars additional for the different color coils. I am a fan. I got the Platinum coil so that one is actually included in there. Your calendar options it’s a 12 month planner, but you can choose August through July September, through August and then also January through December, just depending on how your school year works, or some people use the academic planner just like for their daily life as well.
You can also personalize your cover and do all of those things, and I believe that the only option for the insides is colorful. When I ordered mine, I didn’t have an option for colorful or neutral, so that could be a part of that so anyway, let’s flip her open and take a little peek. This is also a 7 by 9 planner. Here’s, my planner, I am currently using. So it’s the same, it’s the same and the coil size is exactly the same as this one.
This one, this one’s seen better days, cuz, it’s really full anyway. So this is the academic planner, oh yeah, I got August through July. I could not remember which one I ordered oopsie, there’s also a spot for your name school and then we’ve got 2009 or end of 2019 here and then 2020, and this has a little projects tab. So here’s your projects – oh, this – is really pretty well. I kind of like this.
I know a lot of people use this for work as well, especially if they have projects and things like that. I don’t work in an environment where I have projects I work on for a long time once they get to my desk, then I’m usually done with them with day. So I don’t have like long progressive projects, but if you’re like a project manager or someone that has ongoing projects throughout the year, this would actually be a really cool planner for you to have at work.
But anyway, this has a projects and exams or you could just do projects a description. It says class and then details. This could be just like the project name and then details, there’s deadlines, important date and then like a little completed, checkbox, which is also very satisfying. So there’s quite a few on here, so there’s three and three and then we’ve got some more pages and more pages. These are cool, it’d, be kind of cool just to have like this is just me thinking um.
It would be kind of cool to have just a planner or like a notebook that has just these pages in it, like just projects and exams, or just something like that. That would actually be really cool because y’all know if you’re in school you’ve got way more projects and exams in a year than this typically so actually be really cool anyway. So now we are in to the planner. So we’ve got our August tab here and then we have a notes page.
It’s lined with little like kind of rainbow color watercolor thing I don’t cool alright and then we’ve got August, which let me see where my planner is for 2020. Give me a second: I want to see what it looks like compared to this alright, so this is the planner I’m actually going to be using starting this upcoming July, which it might be July by the time you see this, I’m not really sure so, but I Want to go to the monthly page and see how different it looks or does it I don’t know so.
Here’s kind of the differences so yeah. This one is like very colorful and has like you know the colorful tabs and the you know the rounded corners and things like that, and then this one is just like straight corners and still has like over here. I put this, but it still has the color blocked area as well so cool. Alright, I just wanted to see the difference and see if there was you know, huge differences or not so yeah, but love that they have the upcoming month right there.
It’s always super helpful, all right and then we have july 2019, the very end, and then we have august. So we’ve got monday tuesday wednesday to do lists, and then things are kind of broken out a little bit, Thursday Friday and then Saturday Sunday. Our two little things so again this would be great for work if you work like a normal like Monday, through Friday, type of a job and then yeah. So these are the weekly pages and just for comparison, because I have this here and if you all are debating between you know a life planner or whatever I have the hourly, but this is you know this is the difference.
Basically, you know you just got more room. I think this one just has like more room to write in it, just because your Saturday and Sunday are so small. But again, if you don’t, you know, want to put academic stuff or work stuff on Saturdays and Sundays. I don’t know, but like I used to actually work like a retail job where I had Sundays and Tuesdays off, so I would probably if I was still in that job, which I’m clearly not.
I would maybe make this like my Sunday and Tuesday and then like re-name, the days or whatever to just fit my needs, but yeah cool, oh and then at the very end you get some notes pages, which is actually really great. So you can, you know, clearly write notes or anything else that you need. You know jot down or remember so then, we’ve got September and I like that it has like the little watercolor things over there.
I think that’s really cute. Maybe they did that for like the colorful version in here, because it is quite subtle, you know, and then you know just like their little rainbow thing again and then October. So all the months are the same and I don’t want to be super redundant and go through every single month, because that would be a boring article Emily. So, let’s go to the very back in July I like to always see if they have other things in the back, because sometimes they do and sometimes they don’t so, let’s go through July and see what’s going on back here.
Okay, so we have them notes pages like normal and then okay and then it says, arriving at one goal is the start of another awesome, and then this has a bunch of the Erin Condren stickers, which are great. I I always forget that they’re in the back um, there’s ones that say exam midterm test quiz read paper: do a study group study no class vacation and then we got a couple blank ones too, which is really nice.
So that is that, and then there is my back cover so yeah. That is it for the article. I hope you guys enjoyed it. This is the academic planner for 2019 2020 from Erin Condren. There is a link down below for you guys if anyone is interested in checking it out if you’ve never purchased anything from Erin Condren there’s a special link for you that will give you $ 10 off of your first purchase. What will happen is once you sign up Erin’s conda’s, going to send you a couple of different emails, but one of them will be a unique $ 10 coupon code for you once you place your first order once your first order is placed and ship’s full disclosure.
I do get a $ 10 off coupon as well, so thank you so much and that’s how I can bring like giveaways and things like that to my blog. Also, there is a another link for you guys if you’ve already signed up through Erin Condren you’ve bought something there before that one is a just affiliate link. Your prices are not higher or anything like that. They are exactly the same, but I do receive a small Commission for sending you their way.
So I really appreciate it when you guys use that link really helps out my blog and it also helps out Doyle’s little kibble and bacon budget so anyways. I hope you guys enjoyed the article. Let me know down in the comments which planner that you use during the year. Is it the academic planner and is it for academics or do you use it for work or special projects, or maybe your home calendar, or something like that or you, a life planner person, maybe you’re a focused planner person? I don’t know.
Let me know in the comments down below I’d, be really curious to see so anyway. That’s it for me. Thank you guys so much for reading the article make sure to give it a thumbs up and subscribe and I’ll talk to you guys in the next one. Bye guys well folks, it’s time to kick it old school
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