You guys need to deserve a lot more and to date, we’re going to go over how to price yourself as an influencer, because you eunuch left your points bitch, but I have my money right. If you wan na learn how to price yourself as an influencer in 2018, all I got ta do is keep on reading. But what’s up you guys, my name is Shane and welcome back to my blog Dave, we’re going over the highly highly requested topic of how to charge money as an influencer.
Actually, this is a sequel to a article back three days ago about how to work with a brand and how to work with an influencer. There today is pricing specific, and I am so excited to dive right in make sure you don’t miss a single minute of this article at the very end, I’ll be giving away a DM script, what to say to brands and even your own guide. It’s going to get little bit of background, my name is Jade and I am an entrepreneur and I’m here to help you grow on social media and it’s important to actually make money and monetize.
So you guys get the coins you deserve biggest problem ever is the fact that influencers don’t know how to price themselves they’re literally giving away their surface their work, and you guys deserve a lot more than what you do. I just literally care about you guys so much so. This is why I’m bringing justice to this topic, if you’re an influencer and struggling too precious up, and you want to know more make sure you give this article a like and subscribe to my blog.
I’d really appreciate it and hey: it really mean a lot back to the article we’re going to drive right into the formula I made for you guys at a brick ever you variable down. This is not some BS, this social Bluebook or any website. That’s going to tell you how much you’re worth so ops, I call it. The social Bluebook you’ve been raving it to me in the comment section. Someone was requesting me to take a look.
It’s basically a way for an influencer to find their price, see how much it’s actually accurate. So I have actually never done this, so I kind of got an account. It’s my values uh two hundred fifty six dollars per upload – oh god, okay, they um hold up. I’m not sure where they’re getting this math, I mean I dropped out of school and I’m pretty sure, there’s a difference between each brand. I think this is a great start, but um um I charge a little bit more.
I’m going to give you guys a lot of context, so when I look at a website like social Bluebook and you guys aren’t using it, I think it’s your 8 start, but some of you actually have true or social book. The social Bluebook doesn’t tell you is how to actually map it out per brand and what they can afford. Maybe in sally gummy bears can’t afford to under fifty six dollars per post, but nike can there’s difference between each company because there’s a different value for each company.
We’re going to skirt this away jump right into what I mean. If you have a scale, it’s going to be a company owned by Sally Johnson. Now this is going to be a corporation like Nike they’re, not going to hire some snappy rapping influencer to be their NASA turn. What I’m talking about is when you get to a larger corporation, the value of an influencer is much more heavy, you’re, more selective and it’s a huge risk for them.
If they don’t take this into account, I will link below a article of how to price yourself by future. What it’s basically saying is because it’s a higher risk, you can charge more because a brand doesn’t want to mess up when your branding on products on pages. Maybe it’s a collaboration for a product, especially when they put your name on a product. It costs a lot of money to make. Therefore, they’re willing to spend more on you, because if there’s more value to you, you guys going to see it depends per brand and a lot of people just don’t know the value they don’t know their value.
They don’t have brands value, and this is why I created a freaking equation for and now I’m going to show you guys the magic formula, it’s not much magic. It’s very simple! You want to find your KPI. Your KPI is typically your true fans. The number of people that actually listen so when I think about true fans, I’m going to write TF, my handwriting is very bad, I’m really apologizing, but what I think about true fans.
I think these are the people that take action. You guys are curious. What’s a true fan, there are people on your Instagram lives, they’re people that literally comment back when you ask them they’re people that buy your product when you say swipe up it’s the people that move when you say not just alike, not just comment, they take action. They listen to you and they actually value your words and thoughts.
This is a hard number to interpret as long as you know the range it’s it’s a good amount. A lot of people do think that their likes and followers are true fans. That’s not the case. True fans are people that would literally cut their arm off to meet you the way you measure, that is, the average amount of people that really circulate and listen to you money and listen to what you say in for product.
Take it and I’m going to teach you guys how to really find her true fans, but I kind of want to lay out the formula first, you know. So what you do is take the KPI. You multiply it by the average customer value. Go on the company’s website, you want to work with whether it’s like Nike Lululemon, how much they charge for product is that $ 10 per bottle? Is that $ 5.00 for shirt, it’s more valuable to them? They’re a bigger company? The value part is this: AC T stands for sales they make over orders.
So how many orders are they going to make in the value of the lifetime art? Is it going to be a subscription model so every month they buy it? Therefore, you can multiply by 12 for a year subscription, there’s more value. If your customer has a longevity now, you don’t actually have to do this much math. I would just start with the average cost, but if you really want to go in depth, add the value piece and you can charge a lot more.
Social Bluebook is not going to do this for you now you want to take whatever that number is and divide it over ten, because what you’re doing is the number of true fans times the number of sales you generate equals, how much total sales you’re going to Bring but keep in mind, there’s going to be fees, they have to get the product. So the only way a really healthy range for a brand to say yes for it to make sense economically, is over ten, because most marketing budgets are 10 % of the revenue.
So that means, if you have 10 to fans and the product costs 100 bucks for maybe a longevity of a year 10 times that you know you know, that’s $ 1,000. You can chop chop to divide it over 10. You can now charge around $ 100. You want to make a range say: 50. 150, when you put yourself in a range instead of saying you’re starting fee, you get people to be curious and work with the brand and kind of collaborate on what they can afford.
You actually going to help the brand. The brand needs you, so why don’t you help different? A lot of people think I need the brand. No, it’s the opposite as an influencer. The brand needs you to be an affiliate to be an advocate of the product. That was a lot of work. I hope this was helpful. It’s very short now I want to show you guys. I use the strategy in conjunction with my DM script, host the stay of script, awhile back on my youtube blog, but you guys have been using it and getting results check out.
You guys this works, it’s just a number game. If you have someone or a brand that says you’re too expensive and you do the math for them and you use the script, you got a move on. They this works and the reason why you can get the deagle is because it’s a numbers game. You don’t want to just narrow down to one company. You want to work with. That’s not how it works. That’s how I’m going to pay the bills you want to actually work with a lot of people.
Have your PR list I’ll, get a lot of people and get a lot of options. You’d never want to depend on one person to grow your brand. If you have this influence or guide, I actually made a PDF version of it. All you got to do is click the link below there’s going to be a facebook messenger exclusive chat where I will send it to you, and my team will respond. If you have questions now, the way this is going to work is you’re, going to select your free training, it’s absolutely free, and then you can go select the one you want, which is going to be more sale and make sure you just check out the description Box, if you’d like one-on-one coaching, I do help influence there’s one on one.
Just let me know what you need, I’m so thankful you’re here, I’m finally bringing light to this subject, because no one’s frickin doing it right. It’s telling everyone to use this website to guess, to estimate no honey. You were with so much it’ll, be so much more valuable to a company, not because you’re making money off of them. It’s because you care about your true fans. Now, if you want to learn how to make true fans, I will link a article how to get followers and bring with you real community in that will be in this description.
That will be in the description box. But for now that was my article for today. Shout out to the comet way this post to be featured next up is, if you want to be the next one up winner, all I going to do it’s kind of below. Let me know your thoughts um. I love you guys so much literally I’m working on so many things and you guys freaking rock. I love you guys so so much catch you guys in the next one goodbye
Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!
I’ll. Keep this real. Today, Yeah yeah Yeah. Let’s pull up phone Cuz this time we need to be on our phones. Well, we’re going to talk a little. The topic of this one is going to be. How do you get instagram subscribers Honestly we’re doing this article, because we know this gets a lot of clicks, But we can also help you guys out ones.
A lot. We’ve learned a lot from this whole process. Yeah I mean you have your subscriber count is. Is I think it’s awesome, I think anything over 10 K, because on your Instagram story You can have people swipe up. You know Feature So anything over 10 K to me. I think, is awesome. I think that’s a solid amount of yeah followers Yeah. So the first goal for Instagram is to get to 10,000 followers and I would say, make that a goal make that a goal because, Like you said this wipe up feature, It makes you look a little bit more official because people go ooh.
Oh, you can swipe up on your page like they get aroused from it. Sometimes I can’t do that or or also Treat yourself like a business Yeah. I was going to go. Take a facebook Go to Facebook, make a page who cares if they follow it or not, Link that to your Instagram and now you can see your analytics what you need to see, because you need to see Who’s reading it from where it was clicking on it. How many people are saving these photos? The traffic sources, all these different things, which we can break that down? We can literally break down the Impressions and everything if you guys want in another article.
Just let us not leave a comment down below We’re going to try to hit as many points as we can Yeah, but so it shows audience information, activity, information, content, information and then between there It’ll tell you from what cities. What days, how many people are getting impression, reach and all those different things? You need Facebook to see that information that will also allow you to promote a photo.
What do you think about promoting photos? What is it’s a two-sided thing? I instr is pushing more people to do it because, obviously you have to pay for it So, but I don’t think it’s effective Whatsoever. If you got a article on your Instagram, let’s say right and the content is compelling content. So let’s say If I have a bunch of sneakerhead followers: That’s my demographic! If I have the hottest sneaker out there Super early and and within that from one to seven Second mark.
If I have a article, if it’s, if I grab people’s attention, Then it’s perfect to promote that right. But if it’s just a regular, oh I’m just deciding to post randomly today, I just want to spend the extra little. Is it just kind of like that? It’s not bad If you’re just putting it out there just to put it out there, It’s not worth it whatsoever, it falls into. The no body cares category 100 % and I will swipe as soon as I see promote on your Profile or whatever photo pops up.
I’m swiping it as soon as possible because the more you click in post, then you get more advertisers on your page, Which you don’t want. However, times it was on your feet like one. I don’t, but I do now because I analyze all this stuff now, But before I’m saying as a regular user, you wouldn’t walk. You know how have you ever noticed? You get like a post, a post and it’s like three days old You’re like Jesus Christ, and then you look and it’s like advertisement post advertisement post advertisement You’re like breath, Wan na see more advertisers name posts Yeah.
So how do we get into that Mix? That is the next question. How do we get seen? How do we get those likes? What it was some of this algorithm that they speak, So the Machine I was so Is Decide which your niche is going to be on instantly like food. Do you make food? Do you like sneakers, are the model? Are your photographer Figure out what your lane is going to be and try to stay within that Lane as best as possible? So then you have subcategories outside of.
If you like sneakers, Do you sale sneakers or do you just take photos of sneakers or are you a restorer? These subcategories Are really important, because people will know exactly why they’re following you right, so that allows for you to get on the popular page. You know what I’m saying It allows for you to create hashtags that allow your content to be seen by more people, So, like I always say, treat yourself like a business.
They allow you to have five Instagram accounts on your page and you don’t have to worry about signing in they just pop up. I don’t know if you can see it. It’ll show the five instagrams right here on the page Right, So you get to have five active instagrams going. I have six instagrams, I have to sign in and out for one of them and I want to start two more. But what I do personally have a personal Instagram.
We got a business Instagram. Then we have the YouTube Instagram. Then I have a hair Instagram for women’s hair. Then I have a clothing Instagram for women’s clothing and then I have an Instagram for men’s or not Man’s, but football cleats and just dope cleats itself. So I can target each thing, all the stuff that I’m interested in all the demographics, the camera toaster. Okay, we’re all on camera, but I can target all those things and not put it all on the same feed.
So now I’m attacking and each category instead of trying to confuse my followers or what are you person dog? Did I come for this or dare come for that Yeah most people, I wouldn’t say most, but a lot of people make fake accounts. Most people have a personal account that they post and maybe they just add Friends and family and then they’ll have an account. That is more to the public and what they want, the public to see right and then some people just has they have the trash account that they’re common in dump stuff under popular pages well, instead of using the trash account for commenting Without posting, I actually use That to let’s say, repost popular content right, one of the more popular Instagrams that I follow would be pipe piece.
Let’s say right: they don’t so they use anything. No, they they literally, they just repost, really popular content. Yet, from other really big pages, You can do the same thing and you’ll gain a small following in a little growing a bit row Before you know it. You have a couple thousand followers and hey. Let’s say you want to create your own personal public page off of that following, but that doesn’t guarantee that the followers that you have accumulated Will like the material that right now posting since you switched account, But that’s a great way to gain followers.
And then, if you want to switch that and make that your personal account, you can do that too. Yeah, that’s definitely a great option. I mean yeah, taking other people’s content, basically and creating a page around that in that niche of the market. Just make sure you give them whoever you got the photo from give them their credit tag them in the photo. Okay or in the comments or whatever so say, hey.
You know, still shouting the mouth to say: Hey. I got the picture from this person, but re posting it and it’s on my page and Like what I do with the football cleats. I haven’t taken any of those photos on that page, but photos get thousands of likes Because I’m just reposting dope stuff that I’ve seen you can almost treat it like a gallery. You can just start a page, and it’s just like that’s what I did instead of having photos in my phone, I just saved them, always always saving.
I’m like I might as well take all these dope photos and make an Instagram with it smart and let it grow. So that’s what I did with the football cleats when it was just kind of like Album for myself that be like all hey. If you want to join it, look at the stuff I like come on right got a coffee page. I got a Fitness page like whatever you’re into go for it. It doesn’t hurt, There’s going to be a million pages out there, Possibly doing the same thing.
You’re doing but hey just continue to post and the more consistent You are the more following new great Yo game. So always always look to get better, always look to push yourself to get better. I think that’s a very important thing. Post dope content Try to get better each and every time try to get more creative use. The inspiration from other creators. That’s always a good option. Yeah find a way to set yourself apart in your industry, but still be unique in yourself.
At the same time, We get politically correct So Yeah You can act, a fool on Instagram. You know you can go to six nine route, you go to soldier boy You’re out and you can just post the craziest stuff that you can think of. Yeah Well create Great, not just post Yeah great the most crazy. What but I was right. I wouldn’t recommend that you create No, you repost, don’t create just repost it, but you can go that route.
You can act, fool I mean. That’s that always works Always be safe, Always be safe. I never put anybody nacho, So you know I’m not recommending right. Don’t ever put nobody else at danger, Like don’t do that stuff. That is not no don’t be doing that stupid. Um But yeah other than that man, I mean there’s a lot of ways that I can say Other than that there’s like a million in one ways, But I know one of the quicker ways to get following would be following.
Follow We definitely Yes, okay! So if you start the page, yes Follow up follow you start the page expect like a ten percent conversion will say: ten percent sometimes is Laura. It all depends on 100 people you get. Ten people will follow You back, so they have a new rule. Now, If you follow too many people, they’ll stop you and block you from that. So you can’t follow too many people at once, but just all you got Instagram and follow people throughout the day.
30 people here 50 people there. Whatever you get to a number that you want in follower account and then well, people that are following you hit that number and then unfollow everybody, and now you have an account with 5,000 followers 10,000 for 15,000 photos whatever it may be, and then start really honing. In on the content that you’re creating and people value followers by the way, and if you have built content most times That will follow you back But see, the thing is: is when People get dope pages that follow them will read to see.
If that page will unfollow, so they definitely It’s a game for sure and they definitely will unfollow if you unfollow, so Your followers will fluctuate. I haven’t done that in a long time, and we actually don’t know if I should say this on camera Kathy I’ll use. The back and it’s probably been like 3 years now. I used a bot that, like auto light stuff and auto, commented on stuff, Oh yeah, like throughout the night.
It’s commenting on hundreds of pages and people are seeing my comment going straight to my page. You either liking a photo or Going and subscribing or follow them up. I was like yeah, Oh Yeah, I don’t know if they have like BOTS and stuff that do that stuff anymore. I don’t know if you guys want to know more about that leave a comment down below I’m trying to think of what else don’t ever under value yourself and your creation is in your content.
We both got me coming up with some stupid stuff, though Yeah. Let’s be honest, There’s a lot of dumb stuff on his Small percentage of stuff that I actually enjoyed with an axe. That’s like really, don’t you think about it And when you think about it, The explore page is is amazing, because if I saw all the dumb stuff that is posted on a daily basis offering I’ll go crazy, like before, I used to think that the explore page Was just literally for, like 10 % of the Highest followed, instagrams and I’ll just keep seeing the same people over and over, but you know what Wasn’t bringing good stuff You know.
I’m saying it enough, like is definitely more curate. You know, and you can go by car, So check that stuff out also, if you’re, if you’re hosting yeah yeah Yeah. That is well So make sure your hashtagging. If For the micro groups, whatever you are, If this food and then you cook food, your chef then make sure your hash tagging all the popular hashtags on them from the highest Followed chef. If they use hash tag, They usually don’t anymore because they be too popping.
This, when you look at the hash tag, to look at the hash tags that are actually Active, click on the hashtag and see how many posts are coming in Kind of per day or every you’ll see if you click on it and keep refreshing it You’ll notice. More post, more post, more post, But if you click on it refresh it the next day and it looks damn they’re the same, the hash tag is dating Yeah, don’t use that hash tag, use the hash tag, that’s actually active done and you kind of want to Middle to your hash tag is Ridiculous, where it’s populating by the second.
So once you repost, you literally all the way, thousands of posts down its to I Middle tier, where you’re going to be able to own like, like a hundred to five hundred thousand uses Yeah. I would I would say around there, because then you have hash tags with millions right and they’re getting thousands per minute right. So you want to make sure that you get a hash tag where you going to be populated on the page at a decent line.
There’s so many things we could talk about histogram. We hope that this helps, if anything be original, be SL. If you use other content, just do it towards what you love be passionate about it. That’s what I can say, as you continue to grow, treat people the right way. Do it the right way, all the troll pages Control me, Yeah, hat AC e, underscore la see. Each row me DJ, go ham, underscore sneaker going to say spammy, You just troll, I’m! Finally, off the top of the head, This is cool.
We’ve been one, take breaking it by the way, all night, Long more articles coming soon to a camera. You use our jaw like comment, share, subscribe, See y’all, mother,
And just focus on that. That’s your niche! There’s a famous saying out there that says you can’t boil the ocean and it’s the same thing as a Freelancer with your products, you can’t serve everyone.
So finding a niche is finding a specific Subset of your customers or the products that you offer And just focusing on that, So you want to take A look at your skills and see what you’re really good at This should include some base knowledge and even some trends, things That are really popular in the market today, So let’s say that I make pottery and I offer everything You could ever want Well, let’s say the Majority of my customers actually buy my vases’cause I have a really cool design and people love it, and it’s just the way that I do.
It is super unique. That’s my niche and that’s What I should focus on Kinda like that scene, in Ghost, with Patrick Swayze, on the pottery wheel. So let’s say that I actually Hate making those vases that’s going to be a big problem, because I’m going to focus on a niche that I don’t enjoy at all. So you need to take a look. At what your audience wants, but also what you want, To do and focus there So not just about the money, you really need to Enjoy what you’re doing So, one thing that you can do when you’re determining your niche is: you can create a persona For who is your ideal customer? So let’s say my ideal: Customer he’s an urban client he’s aged 25 to 35, his name’s Billy.
You know, let’s just give Him a name and a face, and so I can use this and anytime that I’m developing a new product, I’m always relating it back to that customer that I Am trying to serve Billy So now you’re going to need content, Content, content and more content, but the content needs to be specific to this person that you’re after Billy Billy, You will need to realize What does Billy look for and where is Billy looking for it? Billy’s a young guy he’s Probably not on MySpace right, don’t go there.
Maybe Not even on Facebook, Let’s say Billy for the most Part is only on Instagram, that’s good to know, And another thing to think about is how is Billy consuming this media? You want to think more Of just them blog posts, but you also have infographics Tutorials articles — Podcasts Exactly So. The next thing you want to do – and you actually should consider – is collaborating with other people in your industry and in your market.
So if I make ceramics, I shouldn’t see everyone else who makes Ceramics as competition, because I have my specific niche, they probably serve a different niche. So it’s in our best interest. To partner and collaborate so we can get to each Other’s markets and audiences and share the wealth, The key is consistency. What you put in it is definitely What you get out of it, and especially once you start to monetize like your website and your blog it’ll, make everything That you’re doing now so much worth it With.
That being said, Check out our other articles, where we talked about Some of these things and creating a email, signup List creating your own blog, we got you covered, We would love to hear from You in the comments below some of your ideas of your business, Be sure to like Subscribe to this article and hit that notification bell, so you can be notified of our next article And with that until next Time this is The Journey
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Videos are truly an awesome way to get the point across. Any type of content from your business is important!
My name is John Gollum from sales pop online says magazine and pipeliner CRM, and today I’m joined by Lee Warren, who is in London, Lee correct. That’s correct, South London, excellent and yeah Lee is a professional speaker and it’s also a first for sales pub because he also was a professional magician for a long time as well. So we’ve we’ve had a number of people on the show from different professions.
We haven’t had a magician before so Lee is written, a number of books had to persuade anyone to do anything and grown-ups, don’t use PowerPoint and what Lee talks a lot about is the art of persuasion, and I know, through all the sales people listening in today. Persuasion is a big thing so again Lee waarom. Welcome, so tell me tell me your philosophy when it comes to persuasion. Well, there’s a very long answer and a very short answer, and the very short answer is that persuasion is a very ethical thing or I think a lot of people think persuade being persuasive quite a Machiavellian.
You know they think it’s about convincing people to do stuff. They wouldn’t do, and but actually persuasion is all about getting emotional engagement with with people. So if, if someone feels like you know what you’re saying they’re more presenting to them or what you’re pitching to them, if they feel like this is interesting to them – or this is far nor this is worth their time or this is going to make them look Good in front of someone else – or this is going to make them money or any sort of positive emotion, then then you’re, a more persuasive person.
That’s the short answer, that’s my fundamental view of persuasion, and so how can people learn to be more persuasive? You know in their part, there are some things that they can do to actually set themselves up to being more persuasive in their engagements with other people. Oh yeah, some fairly simple things straightaway. Actually I mean they aren’t they’re so simple. They almost shouldn’t need saying out loud, but I find with a lot of the work I do need saying so.
The first one is you: you’ve got to listen and understand other people’s worlds. More III would say hand on heart with every client I’ve ever had and myself most of us are very, very good, especially in sales. We’re really good at talking about. What’s interesting to us, we’re often very good at the spiel and you know, but nobody wants to be sold to really people push back against that, so learning how to really listen to people learning how to really understand what people’s real needs are and what’s really on Their mind at the moment you’re coming into contact with them.
Those are two very simple things, but they’re a bit like chest. I think you can. You can learn to do those things in a minute and then it takes a lifetime to to become good at them. I tell you what others fairly simple thing people can do is is really restructure, how they think about language when you, when you meet people who are genuinely really persuasive, very often what you’ll find is they talk in either very visual language, so there are some be Using images so they’ll say things like imagine: if, wouldn’t it be great, if we could don’t often talk very visually and and the other thing is they’re very, very good, and I think they do this very honestly, very ethically, I don’t think they’re being manipulative but they’re Very good at looking at what the future could be like for all of us.
Stick together. They really do want everyone to have a solution or everyone to win from whatever they’re proposing they’re sorta, like the opposite of the you know, the sleazy car salesperson ya know. I love those ideas and let me go just goodbye to listen for a moment. Okay, because I think this is becoming an increasing problem of not just listening but be present right, because we’re we’ve become so accustomed to be distracted and we say, oh you know we’re.
So busy nowadays, when reality is, you know we’re so distracted nowadays and I think it’s coming harder and harder for people to be present when they’re talking to somebody so be present and listen. I think those are challenging things whatwhat. Do you think people can do to actually maybe mitigate from remit again against you know these distractions are not being present. Well, III. Think there’s a couple of things.
So one is, it is a mindset shift and I think you I said that carefully, yep as a restless speaker, I’m always terrified of getting things wrong on stage you know, but I think there is. There is a shift in our mindset, which is you have to genuinely believe that what other people have got to say and what’s in other people’s minds is, is as valuable as what’s in your own mind, and I think, if we’re honest with ourselves a lot of Us that we’re not really listening to people we’re just waiting for our turn to speak, so I think that you’ve got to genuinely view other other people’s worlds as being as interesting as your own.
But then, in practical terms, I think some of it’s a little bit about practice. Actually, and I mean, as you were, asking the question I was thinking of my own experience as a magician and a lot of people think magic is all about. You know the quickness of the hands, but actually that’s the easy bit of being a magician you just you just learn that and the hard stuff is really being present and understanding what’s happening, so I’m doing a magic trick.
I’ve got to practice what’s going on in my hands enough that I can forget about that eventually, because my awareness has to be all other canapes going to come and interrupt. What I’m doing is somebody trying to see behind me is somebody about to make a funny joke. That’s going to ruin my carefully repaired spirit. Yeah. I’ve got to be really aware of all those things, but I wouldn’t be able to be if I hadn’t practice the technical stuff.
So I think certainly a lot of people in sales should do a lot more roleplay. I think they should do a lot more getting their pitch down so that all of that stuff, which becomes some good, not subconscious, unconsciously works out. So they don’t really need to think about that they can actually have more attention free for what’s going on around them. Does that answer your question yeah? No, it does absolutely and I think, there’s and I think you’re a hundred percent correct.
That says people need to do more role-playing and more practice. I think if a lot of us are honest, we probably practice our hobbies more than we practice the thing that puts bread on the table right yeah and I also think does here’s an interesting exercise that I think some people should do, and it might be really Surprising is, you know, maybe do what your sales manager or somebody, but what somebody else is actually have a conversation, but instead of answering the other person immediately, you have to we repeat back what they said and showed that you understand it’s understood exactly what they said And you might be surprised how many people fail fail that exercise.
I I think that’s that’s a brilliant exercise. Actually, it reminds me, though there was a very famous acting tutor called Sanford, Meisner and, and he had exactly an acting exercise like that, which was where in pairs you’d, say the same phrase to each other about sort of 50 times. And you end up in this weird mental space, where you really do start listening to everything, except the words being used.
So now you see everything about someone’s body language and I think that’s great. I think the other thing about the other big benefit of role playing now. This is something it took me a little while to learn, because I quite often get clients to do this is that when you’re doing the role play? Actually, it’s not the person playing the role of the sales person who benefits alone. It’s the person pretending to be the buyer or the client, because they suddenly see their own behavior and they sit.
They hear a salesperson pitching to them and they think. Oh, my god, that’s you know, that’s ridiculous. Why would I ever do that, so they learn something even if they’re, not so active in the role play yeah. I agree with that because I think often for some reason we forget that we’re consumers and customers ourselves like when we’re in selling situations and then we suddenly start behaving differently or expecting the other person to behave differently than we would in that situation.
So let’s talk a little bit about language, because I like that idea what you said about people using a visual language, a different language. I don’t think we pay enough attention to what we say and how we say it yeah I couldn’t agree more and – and I think there’s a cop – I mean there’s a couple of caveats to that or a couple of pitfalls, which is, I think, sometimes some people Get too obsessed with their language and they sort of gone we’re training courses and they leap sounding like robots for a week, and you know that never works of quirky stuff well, so, in terms of language in terms of being authentic and having a really sort bulletproof Way of doing it, I I think one really great thing is to be obsessed with value and to really focus on the the value that your product or service brings, rather than the thing itself, and a lot of us get to get too wrapped up in all The processes and systems, and and so on – and I mean a sales conversation really and a persuasive sales conversation – is about an exchange of value.
You know I’ve got some value to give. You you’ve got some value to give me. How can we, as adults, exchange that and one one technique? I use a lot and it’s a great thing is to fill in the second half of a sentence, which is something like at the heart of. What I do is a simple idea, or at the heart of our service is a simple idea. Don’t know doc and what I get you to do is. Is it gets you to really focus really precisely on the value that you bring and that I think organically and naturally gets you to use a better kind of language or more, a language that matters more to cry onsen to the people we’re selling to and a Really fun example: I love to use when I was a full-time magician wedding couples would always say to me what kind of tricks you’re going to do at our wedding and if we think about that really in a sales context, there that’s a process, question they’re, not Really asking that question because they wouldn’t understand the answer.
No they’re really asking you know: can we trust you with the most important day of our lives? That’s really what they’re saying so I could say. Well, I do card tricks and coin tricks and mind-reading tricks, but but that doesn’t do anything about trust and value, or I could say instead well at the heart of my magic is a simple idea and I’ll make your wedding much better than your sister’s was that’s A bit tongue-in-cheek, I’ve never said that to a wedding couple, but but you get the idea, it’s fun, but there’s real value in and buyers.
You know wedding couples would respond to that straight away. They’d laugh and they’d get the joke, but they’d also see the value who doesn’t all the best wedding. They, you know anybody’s ever had yeah no exactly, and I think I think you touched on a great point there and does it there’s a there’s, a person, Lisa Magnuson who does presentations, training and – and she has a dis, great idea, and I think it’s perfect – that A lot of people start off for a presentation or a pitch, and they start to talk about the steps right.
How, instead of she says like if you’re going on a vacation to Hawaii? What are you thinking about? You’re thinking about lying on the beach in Hawaii you’re, not thinking about well, I got ta get the uber to the stage. Now you have to go through those steps, but you got to start with the and just like you said there with I’m going to make this the best wedding, whatever that’s what they want to hear.
You know they don’t want to hear immediately the steps you’re going to use to get there right. Oh, I couldn’t agree more and that actually speaks to what we talked about at the beginning of this. This chat, which is about getting the emotional engagement first you’re, not going to get emotional engagement with people or it’s really hard to. If you start talking about processes and steps and you I hav IE, and that just stands for hearts and minds.
So that’s the order in which you put your information. Can I get an emotional engagement first, followed by the mind stuff, the content and data and then pipe ie just stands for pictures you use loads of pictures. Loads of visual language is the interest you know. What’s the most interesting thing to the people you’re communicating with rather than to you and then e is enthusiasm. You know you’ve got to believe your own stuff and you’ve got do you’re.
The first person you’ve got to persuade it’s going to be a great yeah. I agree with you totally because I thought I don’t think number one I mean you can’t be authentic if you really don’t believe in what you’re selling and I think that comes across and I like the idea of what you said about the win-win. You know the future state is a win-win situation like and I think that’s become increasingly more important because you have savvy buyers and and as you say, you know, people don’t want the they don’t want to feel like they’re being sold to, but they want they want To feel like you’re invested in their success right and that’s the thing that you’ve got to get across.
Oh I I couldn’t agree more 100 % and I think certainly I mean the digital revolution. I mean it’s its revelry for the first time ever, there’s a lot of stuff in sales, which goes really deep. You know who we are as human beings but and there’s very little, that’s new, but what is new, I think, for the first time ever is we now live in a world where the buyer has at least as much information as a typical salesperson and anything they Don’t know is just a Google click away, so you know where you think of 30 years ago, if you walked up to buy something in a shop or showroom or something you you’d really be asking the salesperson guide me through the information tell me the stuff that That doesn’t happen anymore in b2b b2c.
I don’t think in any arena. People really they know their stuff when it when they come to buy from us and so they’re really asking ok, I know all the stuff, but now I need someone. I can trust to make sense of that for me and to guide me to actually finally part to my passion and you’re quite right and it’s a long-term thing in a digital world, we can’t we no one, can take cash of anybody and run away anymore.
You know we will read Twitter and Instagram and Facebook yeah yeah and I think the other part of it, though, is you know the win win. I mean it’s all for the salesperson and I think that if you’re going to engage with a customer, it’s an exchange and if you both come up with the solution together and it’s a new add value, and all of that you should expect it to be win-win. From your point of view, Oh a hundred percent and it’s win-win in many ways, it’s witty you, we win on that particular transaction.
You win in terms of the long term relationship, and then you also potentially win in this total goldmine for all of us, which is in terms of the referrals and the testimonials and the repeat. Business from people. You’ve never met him and would possibly never even meet with all the cold calling and prospecting in the world without those recommendations so yeah. I think it’s it’s right at the heart of mine, my business, that that thing of getting testimonials and referrals definitely so any other.
Last turn things around persuasion because, obviously like when you were a professional magician right, I mean you’re, persuading people some degree to almost to suspend, suspend belief or whatever and and just buy into what you’re doing right. So I mean what you don’t: need techniques that came over from magic yeah there and they sort of in a way they’re sort of boringly, simple and but I think it’s the simplicity of them, that a lot of people miss.
I was talking to a personal trainer earlier this week actually, and I asked him what he thought. The best exercise in the gym was – and he said, the best exercise in the gym is what’s called a farmer’s walk, which is where you just pick up a heavyweight and you walk from one end of the gym to the other, and he says, but nobody ever Does it because it’s so simple everyone’s got people’s, I mean complicated and I think it’s similar in sales, so in terms of being a magician, it’s definitely about trust, it’s there and what good magicians learn is within seconds of meeting people within seconds of walking onstage.
You have to get people liking, you and trust in you. They don’t know anything about you yet, but if you can get a laugh, if you can get a smile, if you can get a nod of recognition, that is the single most persuasive thing you can do, because you know, as a magician you’re going to be asking People give me your wedding ring. Give me your wallet. You know I’m going to set that fire to a tempo note.
You’ve got to have a lot of trust there and I think, in terms of sales, bring you back to it to the real world. So some of that’s about how we relate to other people, but I think some of its some really simple stuff about. How do you dress? I mean you know, is your dress? It’s your dress on brand. Do you look good, but the number of sales people I’ve seen who turn up looking a bit sweaty, you know, and then they sort of fumble around in a bag for an old knackered brochure, and it’s so easy to get that stuff right.
But no well, not nobody, but hardly anybody does it. So if you do do that, you you really stand out, so I think it’s really really simple. I suppose the sorry to sum it up quickly. If you only have 60 seconds with somebody. What would you do in those 60 seconds to win their trust and then just behave like that? All the time yeah, I think that’s a great it’s one of my it’s one of myself boxes as well, is that the ideas that you’ll never be ducked points for looking too good like being well-dressed or whatever you won’t get tough points for being overdressed, but you Certainly get dark points for being underdressed and for being polite, graphically correct all those simple things.
You know that you know that people a lot of people, unfortunately, because we live in this pseudo casual culture today. They think that they can throw all of those out the window. Yeah, absolutely, and – and I do mean that thing about on brand by the way – because I think some businesses brand is a t-shirt and jeans. That’s but they’ve got to be really good jeans and a really good t-shirt. You know some businesses suit and tie, and so on or really smart business dress suit or something so it is about the brand I’m in a really good example, I think, is if you went to a tarot card, something if you went to someone and she said He said, oh, I haven’t got my tarot cards today, but I’m going to about yourself anyway, walk out, you wouldn’t pay the money.
No there’s nothing. I don’t wan na offend anybody, but there’s nothing cars that does any. But you expect that you know you want to see them and those mysterious images, because it’s all part of the trust and we’re exactly not that word sails with our brochures, our website, the way we dress it’s the same phenomena in the mind, that’s fun to have To listen daily, this has been a fascinating conversation.
I know we could talk for a lot longer hey before you go to things, I’m going to get you to tell people a little bit more about yourself, but I got ta. Ask you, who is your favorite magician going on so my favorite magician that everyone listening to this would know, and probably even including the states is Darren Brown, of course, who’s taken the world by storm for the last 15 years, or so. He is just what I mean: he doesn’t define himself entirely as a magician, but he is just the most wonderful thinker and performer and writer and artist.
He sort of irritatingly talented so he’s the best that everyone listening to this would would know and if you’ve never seen him live, go and see him. It’s a masterclass in how to hold and entertain and persuade an audience excellent minds. Tommy Cooper there you go [ Laughter, ], so Lee tell people a little bit more about yourself, your company and how they can find out more about you. Well. My company is me, I mean on the on the international headquarters of my business and my website is invisible, advantage, calm and, and I’m a primarily 80 % of my work is, as I speak at the conference’s.
So so so I suppose anyone who’s got a sales conference or an internal sales meeting coming up where they need a speaker, who’s, devilishly, good-looking and great fun, okay, be sure, and then about 20 % of what I do is workshops which come off the the speaking. So I’ll sort of go to a conference and speak and then some of people say: can you work with our sales team or our leadership team, and so I do that quite a lot.
So that’s that’s what I do and how people can get in touch. Yes, if you have any difficult call, EEGs you’ll also make them disappear right. This is John golden says. Pop online says magazine, pipeliner CRM, it’s been fantastic. Talking with Lee Warren in London, see all again for another expert interview really soon. So I encourage you to subscribe to sales pop dotnet. The online sales magazine also subscribe to our YouTube blog and then comment get involved in the conversation, love to hear what you have to say.
What’s going on guys and welcome back to a new article. So, like I said in the introduction today were going to be looking at dynamic, creative ads. So for those of you that do not know what I’m a creative ads are.
Basically, what it allows you to do is split test different variations of a specific ad campaign. So, for example, we can split test five different images: five different headlines: five different variations of the copy all within the one campaign, so gone are the days that we’ve got like 50 different variations within the ads are like ten different ad sets, etc, because you can Now do it all with dynamic creative ads for those of you that have been setting off facebook ads for a while, you guys might still remember who tweet software called other special which basically allowed you it’s like a third party software that allows you to.
You know. Basically make all those variations quite quickly. Obviously, Facebook frowns upon third party software did not really like here, so what they did was they created their own variation of it and integrated it within the business manager. So you can now do everything without using third-party software. Everything within the facebook business campaign, so without further ado, I’m going to set up a mock up campaign and show you guys how it works, so this entire campaign will be for educational purposes only.
We won’t want to actually set up an ad today. Okay, so obviously it’s great for Shopify, it’s great, for if you got ecommerce, an e-commerce store, dropship and store or if you’re, just actually setting up ads for your clients. You can obviously use this to. You know split test, a lot of variations, so let’s say, for example, we have a gym as a client or actually no, let’s say: we’ve got a personal trainer.
Okay, we’ve got a personal trainer, who’s our clients and he wants leads or show you actually know we. Let’s, let’s, let’s do it different? Let’s say we are a agency that wants to find personal trainers, okay, so we’re setting up ads for ourselves. So we are targeting personal trainers and we want to help them set up lead generation ads. Something that’ll be a good good. Little challenge for today, so obviously for that we will need to set up the ad in the business manager if you haven’t, got a business manager just yet just go to business da facebook.
Com. If you haven’t got the business manager, a blue screen will pop up and you can create it. All you need to do is fill out your details as other counts to it then you know add they pay your methods either a credit cards or PayPal, and then from there your basic at the same screen as what I have got now, then you can click On the green creep on here or if you haven’t set up any ads at all, you can also click on create an ad here.
This is a demo live account. Hence why there’s no ads available so, as you can see, we need to start with our objective. More often not I start off with traffic to get basically list you it’s what it says it does. You know it’s. It gets traffic onto the website and you do this, obviously, that the base weather invasion ads are better than traffic ads. Like I said, it’s still up for debates, I use just go for traffic starts over traffic and then optimize it for landing page views.
So let’s say we are focused on the UK: personal trainers, yeah, that’s it actually UK PT and then we can. We can say something like maybe Li Li Chen okay, we can do campaign budget, optimization where you, basically let Facebook the size which ad set gets the most budget. So, let’s say, for example, we are focused on personal trainers. You know female personal trainers, male personal trainers, young personal trainers or personal trainer.
We have all different variation of ad sets. We can then say non campaign budget, optimization, also known as CBO, and then Facebook will basically allocates 80 % of the budget to that winning audience. So if we switch this on, as you can see, we’ll have to set up a daily budget of hundred and then, if we do that, and we have five ad sets, then 80 % of that budget will go to one ad set. Okay, for today, we will switch this off and then settle the other counts, because it’s a new ad account, and so this, if you this, is something that you need to do once and then from there.
You don’t have to do it again at set name. Uk 18 plus PT, then I’m a creative, see this where we switch it on. Okay, so, as you can see, provides individual assets such as images and headlines and automatically generates optimized creative combinations for your audience. So we’ll switch that on how to create ads using that I’m creative you can upload individual assets such as images and headlines and automatically generates combinations from settings such as sends messenger are not yet available for ads.
Using that I’m a creative those settings will be disabled. Okay, so it only the simple variation of the ads. You know that the normal ads with the one headline, the one image and the one no copy. Basically, we can now create variations of those so continue, and then here’s where we create our audience. So we don’t have a question of audience yet we’ll click on remove the Netherlands and add the United Kingdom.
There we go okay and then in between the age of eighteen. Sixty five, that’s fine! Maybe personal trainers are not 65, maybe a bit younger. Maybe do. Let’s do 50 all genders, that’s fine as well. We’ve also got you know both male and female pairs on trainers and then edit. So what we can now do is try and find some personal trainers, so personal trainer and they’re not interest. We actually want the like.
The actual job, if it exists, browse demographics where job title trainer she will come. Look: okay, my entire business. Just refresh! There’s no idea! Why, let’s go back see, we can still get it back. No okay! Then we’re going to have to start to get my apology that guy’s no idea what happened says about accounts, yes Alex. I got my apologies for that at some reason it refreshed UK, 18 plus PT, then from a location, United Kingdom, and then we are back to where we we’re 18 to 50 all genders and then detailed target them and see.
What can we do personal trainer? Okay? So there’s no actual personal trainer like job title, one of you just a fitness, coach, health and fitness coach, Joe that few of them thousand people okay. So what else can we do? Suggestions, wellness, coach, personal coach says the fire personal trainer? Let’s see what else personal trainer and a fitness guess there’s not the staff. All these Fitness specialist Fitness Instructor, fitness consultants finished.
I wrecked their come on way to like the bake audiences life coach. Now I know Finnish professional strength-training speaker coach, men’s fitness. She wanted. What I want to do is prevent that we get like people that are just very, very passionate about Fitness, say if I personal trainer three point: six mil life skills, coach C, we could potentially do personal trainer, but we’ll probably get people that are looking for a Personal trainer, or rather than actual personal trainers, and then actually you expect this to be this difficult.
I just thought I’ll just do something different than the regular. You know like the fitness type campaigns. Okay, we’ll add this one and then we’ll call it a day. Three point: six million, like I said I don’t usually recommend stacking this many interests in one go, but for now it’s okay, let’s see which actually got us the biggest audience: okay, life coach on personal, coach, okay, so mine, your placements always do mine.
Your placement guide. Don’t let facebook taking money, I always start off at mobile mobile traffic is often cheaper. Let’s see if that. Okay, that’s severely limits the audience. Six switch off messenger three point: six: is it Instagram that yeah okay? So we need to keep on Instagram, unfortunately, switch all this off and switch up stories still three-point-six just leave the news feeds there. We go okay, optimization fold, a delivery for landing page views.
Daily budgets wins here as fine any more options. No, that’s! Okay! So continue like I said, we’ve switched on the dynamic creative and now we can start screen ads so identity. Obviously, we all need like an actual page for this, so I think you should choose the prompt and a page for this. There we go and then the Instagram account is connected as well, and then we need to start finding images. Let me just get off a couple of images for you guys and what we’ll do is we’ll edit them in canva, real, quick shouldn’t, say too long, because obviously this whole article is for educational purposes.
Let’s see what happens if we type in personal trainer images Pressley one with a client or a happy local personal trainer, I should save some of these images. Okay, there we go that should be enough: okay, open canva and then click on Instagram post upload. Those images now upload, upload, desktop baby, go select, Oh boom boom and I’ll show you guys a little secret in terms of the creatives as well, which is called a pattern, interrupt or scroll stop there if you will and basically what this does is it improves the Click-Through rate on the ads and in same will also lower your CPC because of the amounts of clicks that you again so basically want to do.
Is you want to basically prevent people from basically from scrolling on without Sachi, taking any notice to our ads? So you want people to stop scrolling, stop in their tracks, start what to do and stop Lee just like you know, going through Facebook and actually pay attention to the ads that we are creating and the three ways to do that. The first way is by adding a circle in a place where you won’t usually look so just go to shapes there.
We go, give it a hideous, yellow, color, the higher the contrast with the rest of the image, the better. So the first thing you see when you look at this image is obviously the guy’s face for those who are interested fitness or maybe look at a spacer look at his pen and paper button that we don’t really do much. Okay. So if we add a circle to, for example, this here, which is a random part of the image, people, will stop scroll and try and figure out why this circle is here and the order in which you look at the ads is create a fist copy seconds Headline fit so you’ll stop stop scrolling figure, trying to figure out what trying to see here you can’t see, so they look at that basically of the copy to see you know if that gives a indication of what it’s all about, and you realize that it’s not About that circle, does you know it’s actually got a call to action to find out more about? You know, you know in a morning with personal trainer, okay, so that is one way of going about it.
Another way, if you do not want to have a host family circle, is, you can add, a border which again is high, in contrast with the rest of the image, so this image, as has a lot of blue, so what we can do is we can have Firemen red or we can have that yellow border again. Okay. Now, if you don’t think this looks nice, you can make option, make it a little bit smaller but, like I said guys, this will really really increase the click-through rate on your ads.
Okay, so I’ll just add onto this one as well, and this one I said, circle the border or thirdly, what you can also do, which is very popular in the affiliate marketing industry, is an arrow and again green, red or yellow does really matter. Don’t use all three scroll Stoppers in one image, so it’s either the border either the circle or the arrow and not all three at once and then what we can do is, let’s say: okay, so the fisherman localized this females face.
Why? Because she’s looking directly at the camera, so that’s the first thing you are drawn to. Secondly, you’ll probably check out this fellow’s face and them like that is basically you know then, from there there’s not really much interested in the image. Apart from the fact that she’s, basically, you know waking house, so what we can do is because point this arrow at the rope at the back here, just to get, try and figure out what get people to try and figure out.
What’s going on or what we can do is add it to this guy’s hand, just to get people to try and figure out what is going on. Okay, so I’ll remove that for now, because we’ve already got the ball there, but that has basically just my few little quick tips on increasing that click 4/8 on your facebook ad campaigns. So I was quickly safeties and then we can move on or move back to actual campaign ad media and image uploads actually might need to unzip these files.
First companies out here now: okay, we’ll need to show on fire there. There you go we’re back upload downloads on title design, open waiting for them to load. So now we’ve got four variations of the image. As you can see, we can select all four at once so continue. So we’ve now got our four images, so we’ve got four variations. Okay, so now we can add our text. Okay, so what we cannot do is add different hooks to get people in with a hook.
I mean a different angle to which you’re trying to target this audience. So the first one is obviously what should we say. We can say something like. Are you always questions always good? So, are you a personal trainer trying to figure out how to get how to get was a personal training clients how you say it? I was actually let’s just how to get more clients and then what we do is we add a pleasure which is this get more clients and then we’ll add a pain as well.
So without without what can we say what are like pains for personal trainers? I think spending time behind the computer is one. I think a lot of personal trainers like to just be a house, and you know like actively you know in the gym and stuff. So that is one angle we can do so get more clients without spending. All your time, behind a laptop that is one and then we can say, click click below to schedule.
A free consultation call so like that. Okay and then why is our dynamic creative not switched on? Let me quickly go back eyes: dynamic, creative was not switched on continued. Apologies for that back here, so single image and there you go so we can add more images. Then you select all these again continue and then I should see we can add another option now with our primary text. So what we can do is we can copy.
This add another option, paste the text, and then we get a mention that we can’t use unique primary text for each field. Does that make sense to be fair? Why would you split test the same variation so now, we’ve got one Hawk, which is the laptop and then what we can do with this one is without spending all your hard and cash on non-performing guts. Okay, so, like the perspective of like they try to settle the ads themselves and it’s not working okay non-performing ads and in the last option, are you a personal trainer or we can say, are you a coach? Maybe are you a actually? No, let let’s stick to personal trainers.
Are you a personal trainer trying to figure out how to get more clients without without paying your gym, hi referral commissions? Maybe I’m not sure that’s the right way to say it. Well, basically, uh you know em what a lot of personal trainers do. Is they advertise in the gym where they, you know, basically give out the personal training sessions and then the the gym itself will get commissioned for every member that they refer on to that personal trainer? So I think that might be a good angle as well.
So I’ve got three different types of hooks right: we’ve got the money hook, we’ve got to fill, you’ve got to money, hooks, we’ve got that and got a time or crews got the ads so that the the pressure and the the irritation or trying set of campaigns Yourself, after knowledge does more than knowledge hook, maybe, and then we’ve got the money hook for the commissions and we’ve also got the time hook, because you don’t wan na spend time behind a laptop okay.
So now we’ve got three headlines and four different images, which means that we’ve already got twelve variations, that Facebook can now choose from okay, and one thing that you have notice is that we’ve got all these placements set up. So that is something that we do need to consistently chair, because Facebook, it’s like very, very, like crafty, with stuff like this. As soon as you refresh something they’ll just automatically adds all the placements back, which is something that we do want to prevent there.
You go boom boom and then back to text and links. Okay, so now I’ve only just got the mobile newsfeed on a desktop newsfeed, Facebook and Instagram. Okay, I obviously Instagram it’s only mobile newsfeed anyway. Okay, few more variations, please select a link for your ad okay. We just pick the first link personal trainer stuff, an ill. That’s fine, so copy link address, save the website URL a few more variations, see what it look like.
So we’ve got image and text and they’re besties. You can now see what they look like icon. For example, the mobile newsfeed okay, so there we go so that is image free with text variation number one, like I said guys now, we’ve got twelve variations and Facebook will now decide which combination on which variation is the best performance and then from there in the Business manager, you can switch off the lesser performing ads and continue with the best performer one.
So we can now split test a lot of different things. Without you know, setting or by fifty different ad sets and fifty different ads, because Facebook will now do everything all in the one campaign. Okay, so I hope you got some outlets, hope you enjoyed this article. I hope you enjoyed like my little tips and tricks in terms of the pattern, interrupt, etc and the hooks for the primary text – and one thing I do want to mention in terms of all these variations, this only works or basically Facebook say that it works best.
If each variation gets at least 500 impressions, so just take that into consideration when you’re setting up the ads. But you do need adequate budgets if you’re going to do a test like a hundred different variations. Okay, so hope you enjoyed this hope you got some out of it if you want to know how to basically know use Facebook ads to store your own social media business, where you settle these ads for your own clients, I have a coaching program where I teach You everything that you need to know on how to start and scale your own social media business.
It will be linked in the description box down below thanks again for reading I’ll, see you guys in the next article
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The reason why I decided to take on this tutorial is because I believe that so many do, including me or written just now, just found out how to do this without having to pay anybody without having to pee any website or any service provider on keywords edge.
So we are going to be using two different website. One is where you will do your normal keyboard section. I need to bring that a list of long tail keyword and then, after that, you copy your select a long tail keyword and take it to the second website. We AE to none, do the analysis based on the stage, rodham simplicity and all that, so we assess that so the fewer the loss of you. What I want to search for and brindle related few world is previously pipe manufacturing economy the website first time using to do this.
A related keyword, search, long-term detection voltage is team, world dot, IO research and then it’s already stretching already counting chanting feed us something, and we have here Wow 298 long tail keyword about
I remember the academic planner back in the day when it was like bound like it wasn’t in a coil. Do you guys remember that anyway? I do. However, first things first, thank you so much the Erin Condren team for sending me this.
I really appreciate it and I want to share this with you and do a little flip through. So let’s talk about the Erin Condren planner, first of all, these retail for $ 37 and that’s without any upgrades. I believe that the coils are ten dollars additional for the different color coils. I am a fan. I got the Platinum coil so that one is actually included in there. Your calendar options it’s a 12 month planner, but you can choose August through July September, through August and then also January through December, just depending on how your school year works, or some people use the academic planner just like for their daily life as well.
You can also personalize your cover and do all of those things, and I believe that the only option for the insides is colorful. When I ordered mine, I didn’t have an option for colorful or neutral, so that could be a part of that so anyway, let’s flip her open and take a little peek. This is also a 7 by 9 planner. Here’s, my planner, I am currently using. So it’s the same, it’s the same and the coil size is exactly the same as this one.
This one, this one’s seen better days, cuz, it’s really full anyway. So this is the academic planner, oh yeah, I got August through July. I could not remember which one I ordered oopsie, there’s also a spot for your name school and then we’ve got 2009 or end of 2019 here and then 2020, and this has a little projects tab. So here’s your projects – oh, this – is really pretty well. I kind of like this.
I know a lot of people use this for work as well, especially if they have projects and things like that. I don’t work in an environment where I have projects I work on for a long time once they get to my desk, then I’m usually done with them with day. So I don’t have like long progressive projects, but if you’re like a project manager or someone that has ongoing projects throughout the year, this would actually be a really cool planner for you to have at work.
But anyway, this has a projects and exams or you could just do projects a description. It says class and then details. This could be just like the project name and then details, there’s deadlines, important date and then like a little completed, checkbox, which is also very satisfying. So there’s quite a few on here, so there’s three and three and then we’ve got some more pages and more pages. These are cool, it’d, be kind of cool just to have like this is just me thinking um.
It would be kind of cool to have just a planner or like a notebook that has just these pages in it, like just projects and exams, or just something like that. That would actually be really cool because y’all know if you’re in school you’ve got way more projects and exams in a year than this typically so actually be really cool anyway. So now we are in to the planner. So we’ve got our August tab here and then we have a notes page.
It’s lined with little like kind of rainbow color watercolor thing I don’t cool alright and then we’ve got August, which let me see where my planner is for 2020. Give me a second: I want to see what it looks like compared to this alright, so this is the planner I’m actually going to be using starting this upcoming July, which it might be July by the time you see this, I’m not really sure so, but I Want to go to the monthly page and see how different it looks or does it I don’t know so.
Here’s kind of the differences so yeah. This one is like very colorful and has like you know the colorful tabs and the you know the rounded corners and things like that, and then this one is just like straight corners and still has like over here. I put this, but it still has the color blocked area as well so cool. Alright, I just wanted to see the difference and see if there was you know, huge differences or not so yeah, but love that they have the upcoming month right there.
It’s always super helpful, all right and then we have july 2019, the very end, and then we have august. So we’ve got monday tuesday wednesday to do lists, and then things are kind of broken out a little bit, Thursday Friday and then Saturday Sunday. Our two little things so again this would be great for work if you work like a normal like Monday, through Friday, type of a job and then yeah. So these are the weekly pages and just for comparison, because I have this here and if you all are debating between you know a life planner or whatever I have the hourly, but this is you know this is the difference.
Basically, you know you just got more room. I think this one just has like more room to write in it, just because your Saturday and Sunday are so small. But again, if you don’t, you know, want to put academic stuff or work stuff on Saturdays and Sundays. I don’t know, but like I used to actually work like a retail job where I had Sundays and Tuesdays off, so I would probably if I was still in that job, which I’m clearly not.
I would maybe make this like my Sunday and Tuesday and then like re-name, the days or whatever to just fit my needs, but yeah cool, oh and then at the very end you get some notes pages, which is actually really great. So you can, you know, clearly write notes or anything else that you need. You know jot down or remember so then, we’ve got September and I like that it has like the little watercolor things over there.
I think that’s really cute. Maybe they did that for like the colorful version in here, because it is quite subtle, you know, and then you know just like their little rainbow thing again and then October. So all the months are the same and I don’t want to be super redundant and go through every single month, because that would be a boring article Emily. So, let’s go to the very back in July I like to always see if they have other things in the back, because sometimes they do and sometimes they don’t so, let’s go through July and see what’s going on back here.
Okay, so we have them notes pages like normal and then okay and then it says, arriving at one goal is the start of another awesome, and then this has a bunch of the Erin Condren stickers, which are great. I I always forget that they’re in the back um, there’s ones that say exam midterm test quiz read paper: do a study group study no class vacation and then we got a couple blank ones too, which is really nice.
So that is that, and then there is my back cover so yeah. That is it for the article. I hope you guys enjoyed it. This is the academic planner for 2019 2020 from Erin Condren. There is a link down below for you guys if anyone is interested in checking it out if you’ve never purchased anything from Erin Condren there’s a special link for you that will give you $ 10 off of your first purchase. What will happen is once you sign up Erin’s conda’s, going to send you a couple of different emails, but one of them will be a unique $ 10 coupon code for you once you place your first order once your first order is placed and ship’s full disclosure.
I do get a $ 10 off coupon as well, so thank you so much and that’s how I can bring like giveaways and things like that to my blog. Also, there is a another link for you guys if you’ve already signed up through Erin Condren you’ve bought something there before that one is a just affiliate link. Your prices are not higher or anything like that. They are exactly the same, but I do receive a small Commission for sending you their way.
So I really appreciate it when you guys use that link really helps out my blog and it also helps out Doyle’s little kibble and bacon budget so anyways. I hope you guys enjoyed the article. Let me know down in the comments which planner that you use during the year. Is it the academic planner and is it for academics or do you use it for work or special projects, or maybe your home calendar, or something like that or you, a life planner person, maybe you’re a focused planner person? I don’t know.
Let me know in the comments down below I’d, be really curious to see so anyway. That’s it for me. Thank you guys so much for reading the article make sure to give it a thumbs up and subscribe and I’ll talk to you guys in the next one. Bye guys well folks, it’s time to kick it old school
What do you think about that bad boy, yep? I made that for you. I bet this cost a bunch of pretty pigs yeah it costs more than you’ll ever know what? What is that? Jim, let tell you what let’s have a conversation about homebrew magic item creation sounds great: Oh Wendy. This episode is sponsored by garage quests. They make awesome shirts but kind of like the ones we’re wearing right now, but they also make pins and accessories yeah.
We’re always on the lookout for new t-shirts. These guys are new on the scene and they’ve got great non-text designs. The shirt so well made they feel great and, as you can see it look, cool mm-hm and viewers can get 10 % off all these shirts. With the code web DM 10 so go over, there check it out and get you an awesome shirt. The link is below in the description and in the comments all right, Jim because as players we’re never happy.
You know what we’re given. Let’s talk about some homebrew magic items, just just how to make it yourself how to kind of get in there mix up your stuff. You got to rub some stuff together, you got to say some words, probably you probably should I mean if brewer can do it and he’s a fighter right I mean I realize it’s a bygone edition, but I mean if he can do it. Anybody can. I mean at least, if you have the magical capabilities.
Oh certainly, certainly right what some things to consider when you want to begin making magic items first off like a homebrew magic items in cooking, cooking them up and making them work for your campaign. It’s really satisfying! It’s a part of the game that that I often forget and so neglect the the fact that you know magic items are a part of this they’re they’re part of the reward structure for four players: they’re they’re part of the and magic of the place.
You know the settings that you’re playing in your games like so it’s something that I I feel like actively remind myself and then, when I do I’m just like, I don’t want to use any of the ones in the dmg necessarily or maybe some of them. I want my own, I want my custom one, you know I want one that reflects my setting and how it’s been played and sort of, like you know, see the items as reflective of an in-game material culture and that they’re from a place and and someone in The history of this world created them, maybe they’re tied to like player backgrounds or player cultures, or something they’re they’re significant.
In that respect, I like the idea of them. I, like the potential that they have for both world building and and to give the players new options to interact with the game. They’re, just things that I usually forget about in the rush to describe a setting and come up with stuff. For you know for players to to get hooked with, so you know considering their impact of the item on your game from a from a mechanical point of view.
What are you trying to do with this item? How big of an impact do you want it to have? Is this going to be like a centerpiece, a character, defining item that is? You know that you’re creating custom, because it ties into the story that you’ve got going on the different plots of the game or an NPC or something that’s one thing to consider and yeah, and it’s one of those where it’s like. If you’ve got one that we’ve got like hype built up around it, you know it’s the you know, magical MacGuffin of whatever and then once someone gets their hands on it, it’s you know underwhelming or doesn’t do what they thought it did, or something like that can Lead to a bit of dissonance, but the opposite can certainly occur to where you create something that’s too powerful or to just like throws the game off in ways that you’re not really expecting.
The other thing to consider is the place of the item in your setting and we kind of touched on this a minute ago, but it’s like think about it for a minute. Is this a relic from a long lost civilization and and therefore maybe people don’t really know what it does or what it is and so it’ll be a surprise when it resurfaces? Is the item claimed by some group or faction or something you’re setting, and it’s like? Oh, you found that.
Well, you know this is ours by rights. You know these sorts of you know staffs of power. Weren’t just made by anybody. They’ve always been made by our guilt. You know we have the proprietary rights to it and you can kind of think of it. That way. Are there competing groups that would be interested in this items. Discovery are there. Groups that would be you know, would desire the item because of the power it represents, or because it has some kind of significance to them and that’s a way to make sure that the items you introduce into your game, particularly ones you’re building yourself, are like enmeshed.
In the game, world and and like have a place in it, oh yeah, well, definitely, if you’re, if you’re, adding that that cultural legacy to items, I’m you see even in our own world, you know say just look at like say: British, whatever museum and always a Meshed in some version of like hey these people kind of want their stuff back. Look like a thousand years ago, I mean like when you translate that to like magic items.
Now you have a very different world. Where would you want to go out brandishing that that blade that was only made in that one country yeah where they have you know they have their archaeologists militia? That goes out to reclaim everything that was taken from them and the great culling yeah yeah I mean, and and and if you’re thinking about it from just like those pure world building perspective. You know a lot.
The default for a lot of D & D games is that you are going into places that are no longer inhabited. They were once inhabited yeah, their ancient, their ruins or whatever you know, but it’s tombs and you’re. You know you’re raiding the grave goods from you know from tombs or you are, you know, visiting abandoned strongholds and settlements and the like and taking the durable goods that are left over there.
So there’s always been a bit of that parallelism. Writers, go take your stuff, nothing, you can do them, and so I you will want to think about those things because they can either add. You know rich complications for your game and can really drive forward sort of sub quests and things like that. But it can also be a big hassle because it goes against the expectations of the place of magic items as a reward structure.
Indeed, being so there’s players who might see that item as like hey this is my reward for playing the game like. Why do we? Why are we read, there’s all this hassle attached to it, you know. So it’s that’s what I mean it’s like seeing worth, considering how all these things fit together, in addition to just like building the item itself and making something that’s fun and interesting to play with so well, I mean yes, especially, you know if your players want to Want to homebrew it themselves and build it themselves.
Sure I mean you can build a whole whole adventures out of just gathering ingredients – Oh certainly right, right, right, yeah and so there’s there’s a few guidelines that are in the official books for how to handle this, and the dmg chapter 9 has guidelines for just like Creating a new item, it starts with sort of like tips, for if you need to change or modify an item, you know what what can be substituted for what so for the you know for the authors of the dmg, it’s a you know, something’s ring it can Be a wand: if something is a you know, sword, it can become an axe.
So, like changing the type of item you know that it is, is perfectly reasonable. No problem doesn’t change anything about the rarity of it, for instance, also changing sort of the properties of an item you know. Does it do a certain type of damage changing that to a different type of damage, or if it gives, you say, a bonus to one skill proficiency? Maybe you don’t you just change the skill proficiency? Then it gives you a bonus to or something so an example that might be like I’ve got an elven cloak.
That gives me a bonus to my dexterity stealth checks, but you know, maybe we take this and change it into a belt and we call it. You know an orcish grapplers belt, and it’s now you know, gives you a bonus to you know the athletic strength, checks or something like that. Yeah and – and it’s in that sense that you’re just sort of like taking the magic items that are in the dmg and using them as templates for your own and recognizing that these are just game effects.
And you can change any one of these to create a different sort of item that you’re. You know that you can then integrating your campaign world after that. The only other thing it really recommends is combining two items to get a different effect, and it seems to imply that you know you’d want to combine like items Helms and Helms weapons and weapons. That kind of thing. But you know what like go nuts and put a ring on your sword, yeah like you’re, putting the effects of the ring on your sword and and work it out right, like is, if it’s a ring that provides a continual benefit, then maybe it only provides that Benefit when you’re, you know you have the weapon drawn or something like that.
Yeah dude, I can see a Mariners blade with a ring of water walking on it. So you draw your sword and run across the sea to the two board. The next ship right right right, oh yeah, that’d, be a really good one just, but you get your sword knocked out of your hand, yeah or swim. You she’d your sword, and so I think I like that because then you can have you know, maybe that particular type of weapon has an always-on ability just from having an ax tuned and wearing it.
You bear the weapon right, doesn’t matter that you’re actually holding it, and then it has a secondary property for what it’s actually wielded, brandished and used in combat. I mean that alone. Just how is it activated? How do you attune to it? How do you activate the properties of it? Are there command words? Do you have to make certain gestures? Do you communicate or somehow make contact with the spirit of the magic item or whatever you know, magical essence sustains it, you know, is it semi-sentient? Is it not? Does it have a personality or anything all of those are things that can influence the type of magic items that you create? You can influence how your players react to them and it’s a way to take kind of boring low powered magic items and make them something special and different by just changing little things about them or how you activate them.
There’s some tables in Chapter 7 of the dmg, it’s right after sort of the description of all the item types and what they do and right before the section on how to roll for random treasure. It’s a series of four tables that basically give you special features. Insights into, like maybe the history of the item, if it has any quirks or minor special powers, and it’s just like a really cool series of tables that you can to vary things up and turn those weird little.
You know first first magic items that you get on those first few adventures into something bit more memorable than a plus-one, something that’s going to get like forgotten about. Well yeah. I mean you know why just give them a plus-one sword. Why just give a plus-one, especially I mean it, doesn’t really matter what what the experience level is for a player, but if you got a group of people, who’ve been playing for a while yeah like that first magic item like oh, I got the got a plus-one Dagger yeah yeah, yeah, yeah and, and I think that those are yeah the +1 die or the +1 sword, the sort of the standard magic items that you hear about.
Like there’s, really it’s from a diems perspective. It can be frustrating to sort of feel like I’m. You know I’m trying to create this or we’re trying to get immersed in it. We’re trying to you know have this certain shared experience that we want and for the players to kind of treat the things that they’re meant to see as valuable and and a reward and a connection to the world as a snoozefest yeah.
You know and and like there’s some give-and-take there there’s. Obviously you know nobody can use a sword or everybody already has a magic sword. Then maybe a plus-one isn’t going to be that big of a deal. But it’s a a way of. I don’t know you. You can do something different with it. You can connect those low-level minor weapons and armor, and not necessarily armor, but like +1 swords and and minor rings, and things like that as being tied to certain former cultures in your world.
Like ok, you know that all of the +1 swords or great many of them come from when there was a you know, an imperial Legion Air Base here and there made rights. You know crafted a great many ensorcelled swords and armor and the like, and you can find a lot of them, but you know this was cheap, mass-produced, magic and you know a lot of times these weapons are, you know, they’re still sharp they’re, still good the the Magic in them is still there, but maybe on a one.
You know, maybe when you fumble with them, there’s something that might go with it and the weapon is it doesn’t like explode in your face or anything like that. It doesn’t mutate you, but maybe it has. The you know something where it’s like: the the bonus in vs itself, because the magics old and it’s been damaged and, and you just notice, something’s kind of wrong with this sword. Now you know, and so in that sense, they’re, not cursed or anything, you can just put the sword down and have to worry about it, but it’s kind of a almost you almost treat them as disposable weapons.
You know if you found one just. I use this until the enchantment on it breaks or well see I could also see like. Maybe it has an ongoing enchantment that doesn’t go away but like like the sword, burst, can’t rip or something like that. Yeah the magic kind of pops out, really quick, yeah and maybe the next day it comes back yeah and but once you roll it a 1 again it sort of like it happens again, yeah you know and then until the next dawn.
So it’s it’s kind of a minor cursed item yeah. Another thing I was thinking about – and I think this comes from like from remember correctly – your your heart breaker rules, but like imagine a +1 sword that also has like a daily ability yeah that yeah you got a +1 sword. That’s awesome until you use this ability. It does a thing yeah and then the next dawn it resets as a +1 sword. Yeah and after you use the thing you don’t.
You know that maybe it’s still magical, but it isn’t that one ability yeah, so it becomes a like do. I didn’t want +1 hit and damaged, or do I want do. I need this ability right now, yeah, and so you know it’s, it gives you some variability, but it’s still not like overwhelming it’s still just once a day yeah, you know yeah and a lot of times. These sort of minor magic items are interesting ways to introduce.
Not full-fledged magic item effects like granting of whole new powers and things like that, but maybe they are ways to interact with class abilities of the player character right. So if I’ve got a magic sword that I found fairly early on and I’m a fighter, maybe it modifies what I can do when I action surge. Maybe it modifies the benefit that I get from weapons style or some fighting style, or something like that.
If I’m a monk or something and using one of these weapons it you know, maybe it does something or modifies or adds. One of my monk abilities that I can use – or maybe it’s magic in the sense that it confers the ability to be used on anyone that picks it up. So you can have weapons that are usable by people that otherwise aren’t proficient in them, and it’s just like okay. I can use this now because the item confers its benefit on me just but virtue of me wielding it so weapon of usage and – and you know, or it maybe there’s something that you know – that’s not necessarily explicitly magical it.
It you know, enhances the natural abilities of the wielder it, for instance, maybe it allows them to add double their ability. Bonus. A couple of times per day. Does a damage or or two hit, or something like that, and it’s it’s less, that this thing is magical and the magic of it enhances your own ability, and so those are some ways to kind of like have minor, particularly like magic weapons. Purely cosmetic stuff is also available like does it leave a trail of something you know as it arcs through the air smoke.
Lightning fire ghosts, something it’s something truly kind of chilling would be like a blade of bleeding. Where that’s drawn. It’s always dripping it’s just like drips blood yeah, you know, so maybe it’s hard to do disarms against it. Oh sure, yeah. Something like gives you advantage when defending against being disarmed yeah, ironically yeah handle never gets wiped out. You know it’s like you’re.
Thinking of these sort of minor things, we were using those tables in the dmg. To like inspire you, you, you know you’re now, thinking like okay, I’ve got a solid outline for what this magic item should be. You know if it’s one that you are creating for an NPC or something you just like put it in the game right, but if you’re putting it in there for a player, then you’ll want to check out the rules for crafting items in Zanna.
Thor’s guide and they are fairly you know: they’re, not extensive. They’re they’re undoubtedly have holes in them and the like. But if you’re looking for something fast and useful, I think they’re they’re a good fit they’re. Basically, just remind you that you need some sort of recipe or formula and sometimes in the published adventures, you’ll find there recipe or a formula for magic items that that’s in the treasure, but especially now that I think artifice or makes use of these recipes as well.
So it’s you want to find that and it can be as as abstract or as detailed as you like. You’ll need some sort of exotic ingredients, in addition to just the mundane ingredients that the item will have or will require, and it’s sort of an it kind of gives you some guidelines on what exotic ingredients would be at the very least it kind of tells you Hey here’s the CR range of creatures you might find who have the ingredients you need, depending on the power level of the item, that you’re creating and I’m going to make a +4 weapon out of goblin team right right.
That’s just a lot of goblins, and so just coming, it’s its guidance, its guidelines. It asks you to sort of like consider the monster that you might use that’s reflective of this item. This is also one of those things were just like a quick search on, say. Dm skilled or just Google will reveal all kinds of people who’ve poured through the monster manuals and been like. These are the kinds of things you can find on monsters, but you know it’s fairly easy to kind of come up with you know.
What does the item do? Is the item based around fire? Then you might need the ashes of a fire elemental or the scales of a salamander or something like that and then finally it reminds you that the point of view of creating these things is not exercising bookkeeping and accounting and like it’s to have an adventure to Go out and find the monster that you need the ingredients of to craft the thing which part of downtime and to then you know, have this unique and special item that you created for yourself.
In that sense, I think, like the combination of the two of like the dungeon master, creating the item with the players input and then, like the character forging it is just I don’t know I like that image. I like that look, it sounds fun. It seems like an interesting way to add these items to the game and make them like matter more than just like. Alright, that’s what I rolled randomly on the table when it’s what you find when you open the dusty chest in the old tomb yeah.
That’s it work, Oh most! Definitely when it comes to two magic items, one of our favorite games yeah – and we, I think we kind of touched on this earlier. But I’d like to I’d like to talk about a different way to look at items like doing like single-use items like like Cyclops. Like it’s something like I mean there are potions, it’s kind of what that is, but, like other items like, why can’t you find a pendant? Just has one you know whatever in it yeah it’s that’s it.
You know you don’t need to attune to it or anything. It’s just you figure out what it is. You know the word and it does a thing. It does the thing yeah I like them. I mean I like them in numenera I like them in cypher. I find that single use effects. Particular scrolls and potions tend to get forgotten about yeah in D & D, and I’m not I’ve, always sort of like worried about that. I guess yours like why aren’t they being used more my handing these out his treasure? Nobody cares or you know they only use.
You know potions when they’re healing and I think it’s probably you know a combination of out of sight out of mind and or you know you have a lot of other things to choose from or it could also be like. I only have two of them like I got: ta save them. What am I going to do? And cipher system solves this by the assumption that you are going to get ciphers out of your ass? You know just like everywhere, yeah a part of almost every enemy.
You might fight, you can just go searching for them. Some classes can just generate them. You know like they’re, just tinkering you know decipher because they keep the form and function of ciphers separate right. You don’t they’re. Not always you know this is this thing, and this is what it does it’s just here are some effects here are some forms it might take, so the deme is free to, like think of all the different ways that they might be able to harvest or introduce These single-use items, and so in the spirit of that I I think that you can look at things like spell scrolls and potions and alike in your game, and you don’t necessarily have to go like it’s in a bottle.
It’s a little magic liquid in a bottle or it’s magic writing on magic paper. It could be, you know, other kinds of alchemical items, powders paste, screams, aerosols injections, you know it could they could be symbiotic organisms that have lifespans measured in minutes that you know that you put inside you, they could be temporary, spells that you learn, regardless of your Ability to cast spells, they could be magical tattoos that get activated or you know once you you’re ready to gain the benefits.
Of course you can do scrolls spell Jim’s, it might be blessings of the gods. You know it could be that the the reward you get is you know you can cast. You know cure wounds three times or something, although those those kind of benefits are also in the the dmg try considering magic food and drink right, you know: we’ve got a article where we sort of talk about how you might make those magic foods for yourself, but It could be that you’re rewarded with you know something like limbus bread or you know even better, and then it could also be like.
I was just sort of thinking all the different ways you could justify kind of like I’ve got this bonus. Now that I didn’t have earlier – and it’s you know maybe they’re temporal blessings where it’s like, when you need it most bonus spell, will be upon you and that’s just you know a fancy way to say when the players ready you’ll have this big. It could be something as simple: it’s just like diary rolls or you know a certain number of times.
You can invoke an event advantage all different things that offer minor little minor benefits and the like. But you don’t have to worry about. You know, oh god, what I’m going to have this thing in the game permanently, you can have more powerful effects, actually be single-use and you know who cares right? You just do it once that’s gone. I always find that people are always crafting magic, swords, magic, armor.
We’re making yeah yeah, like you know, make them make the small stuff. You know you could make a small stuff right, like yeah, make a magic oil that you put on the sword. That does what you need it to and and in some ways like that’s what the artificer is right. The artificer is the the one who’s creating minor magic items to you know for for single-use, but I don’t think they have to be the only one that does it and, and certainly you can hand out treasure and, like you know, without the need for an artificer To be around oh yeah, what are some of your favorite items that you’ve that you’ve crafted for your either players or your PC’s? I used to do a lot more of this kind of item creation.
Whenever I was a younger DM and I’d sort of go through and it’s like alright, you know these are the magic items that are part of this Kingdom right, they’re, sort of the crown jewels of it and – and it was fun for me to come – go through All of the major in pcs or major organizations, and outline and create custom items for them a lot of those I take from like other game systems and and sort of like figure out.
Oh, how can I you know, create this magic item, that’s in say, Warhammer, Fantasy battle and in D & D. How do I translate that it’s, that sort of where I got started really making a lot of custom items for my campaign, and there would be just like page after page after page of items, I never really intended for the players to get a hold of a Lot of them were way too powerful. I think you know they’d be like plus 7 thundering flaming, you know kind of weapons, but nowadays I find that I do a lot of reading and take just a magic item from the dmg or something and describe it differently, and that’s worked really well for land Between two rivers, because the magic items that I’ve been able to pass out there, everything from like a cyborg laser eye, which is a circular blasting to various kinds of other magical tech that that works to different degrees and then items like an assassin’s dagger.
That causes the victim to feel no pain when they’re struck with it so that they don’t know that they’ve just been stabbed. You know they and you know, by two feet of poisoned steel. Is my mosquitos blade right? You know it currently I’m working on items that are bio magical in nature. So I’m really allowing myself to be inspired by say the tearing winds and 40k and other sorts of like biomechanical, hybrid type, things because there’s a lot of biome answers and and land between two rivers and there’s a lot of you know remnants and you know, parts Of their legacy that are used by everyday people, because it’s like yeah, this thing might be a living creature, but it’s also a convenient weapon.
You know it’s like it easy to hold, and it kind of looks like a spear. It’s like a spear fish that I could just use on my own. You know it’s something like that or it’s a weird acid spewing insect that just happens to be fine with living on my arm. You know or something that that’s a you know that highlights the weird bizarre, just mutant, nature of the magic of vivid man see, but I think maybe the long you’ll might be the one that I’ve gotten the best reaction out of you know the party some party, Most of the party members could breathe underwater one of them couldn’t and in lieu of taking a potion of water breathing.
It’s like you’re going to swallow this eel and it’s going to live in your lungs for a while, and you know, within a week drink this and snort. This poison powder and that’ll force it out of your lungs because otherwise it’ll start chewing its way out or lay eggs in there or you don’t want it in there. For that long. You just want to be able to breathe for a couple hours. You know, but there are a lot of things like that, where I I want items that are grotesque.
I want to reflect the setting and I want items that have a bit of cost to them like you can use this, but you’re not going to be unchanged by it. You know, even if temporarily, for Starbound most times I made like. Of course, I made man made laser pistols. Oh certainly right I mean it’s, it’s literally, just like basically a wand of magic missiles that you have to use your attack bonus. The you know, it’s literally there’s a hammer that you cock back and trigger enacted because the whole deal was they wanted to make ones for pirates that yeah they didn’t, need any kind of magic or don’t even need a word pick this up and that could be Used in the phlogiston could be using the flog song, as it was a big thing as needed weapons that are out there.
So it’s forced damage yeah, but but the bad thing, of course, is if you roll one on your d20. Well, you roll it again and it’s basically confirming a crit fail. Gotcha you roll another one. Then it explodes and the whole deal is. Is the pistols have ten charges and then it regains one D, six charges per day yeah, and so it kind of has to recharge right, and so there is a limit to it per day. But the thing is: is each charge is at D ten and, however many charges are in it when it explodes that’s what you take.
So if you are firing for the first time that day, you take ten D. Ten – and you know I made sure to tell like Ellery was the one that was Greg’s looks like I want to fucking laser pistol. I’m like alright, just remember when this. If this happens, this is what’s going to happen. He’s like well, at least I have you know my my. I have my thief’s ability to reduce damage by half. It’s like I’m sure to always have that.
But so you know I I had those because I you know once something nice and easy and then later on, I made basically what would be. I don’t know if it would be a legendary item or an artifact yeah, but it was the helm of the guardian of the a of the 84th outer gate that that de cool eventually tried to put on yeah. It was just a couple of Christmas saves. You have to pass to gain control of it because it is a semi sentient item because it’s basically the portal is a living thing right.
It’s a living fire elemental that is allowing itself to be the transitory doorway between two planes yeah, and so you are basically wearing the helmet that controls it. So you have to barter with it. Certainly and all it really wants us to be used, and so that’s what I was kept impressing was like just used. The power just use it yeah, yeah and, and he and and to cool, was like freaked out by that, and he couldn’t pass that second save.
But he the thing goes is there’s a threshold for failure and he was literally failing by like one, and so it’s not like the item can’t start to try to take him over because it’s like well, if he it’s, I had it where, if you fail by Three or more sure that the item can start to try to influence you yeah yeah, and so he literally failed twice. If I won, it was like right at the edge, and I was like it’s one of those moments as a DM he’s like all right.
No I’m going to try to take this off and they used a wish to take the helmet off. Oh yeah – and I was just as like literally like you’re, like one pass, save away from basically having a ring of fire elemental, control, yeah and plane shift once a day to the fire plane, because you can literally shift to your gate from wherever you are. Once a day and there’s a couple of other things, but it was mostly like it was really powerful in the plane of fire, yeah and but other than that you know you still like get fire resistance.
You know there’s a lot of benefits in as a DM. You have to you, can’t you can’t just go just keep trying yeah, you know and he took wish to take the helmet off and then they bartered it away in a whorehouse and hell yeah and like you’re, just sitting there reading a legendary item get traded off For information yeah, but you never, I mean you can’t yeah yeah and I think that’s the that’s a fun story.
Right like that, is that’s the story of a powerful item that got lost. You know like it yeah we don’t know what happened to it. You know, and and it’s you know, it ends up somewhere and and could be all kinds of inadvertent shenanigans by letting a legendary item like that. Just disappear. Oh well, especially I’m going to find it yeah. Well, especially when it’s the it’s, the literal backdoor into a very powerful ally of the players and they’ve made a lot of powerful enemies yeah.
So you better believe that that helmets, going to pop back up yeah ain’t going to be pretty when it does. But that’s the that’s the way that we, you know you can have customizer like drive the story of your game and then sort of like really move a bit forward and yeah. If you liked the article give it a thumbs up and subscribe. Web DM exists thanks to our patreon patrons the web demons. If you join the web demons, you’ll get our weekly podcast show audio discounts, that’ll save you way more than five dollars a month on books and dice and so much more web DM is a proud partner of DD.
Beyond our favorite supplement for our DMV games, we’ve got a link to them in the description, go and check them out. If you like our advice for your games, then why don’t you come check us out and read us play? Yeah we’ve got games on Twitch every week and they’re archived on our second youtube blog web. Do you in place thanks for reading the use of the tables in Chapter seven, to introduce backstory, unusual construction, history and minor properties mm-hm, and then, after that, they have guidelines on sorta like back to the chapter 9, and the dmg yeah has guidelines for really like? Actually, creating a new item – oh yeah yeah, so they got like they’re.
Basically talking about you know is this a does this grant the character a new ability, or does it enhance an existing one of trying to determine like that? Those are kind of two criteria that they mentioned yeah and anything that doesn’t do one of those things they’re sort of like. Maybe it’s not really a magic item, but they also have a bit of guidelines on just like gauging what it is that the item can do as well as a chart that breaks down like what’s the maximum spell level, that’s appropriate for uncommon item, oh yeah.
By rarity and all that, and and so that those are interesting guidelines to read for start creating these new items as well as sort of like the two criteria that they use for attunement yeah, it’s basically like can this item be passed around between multiple people’s? They all gain the benefit of it, then, at any moment, yeah, and is it like if you would want, if you ever acquired like multiples of the same item, would the benefits like stack or something in that case they require two minutes.
Yeah like bring a protection or write or cloak of protection, or something like that so like mostly though that Chapter nine and in those tables in chapter 7, in the dmg they’re guidelines and you’d, want to, like you know, they’re good places to start with creating your Items but really, I think, the best inspiration for it is just like what do you need for your campaign? What do you want for the party to have access to, and then you can, you know, go and have fun making those items yeah use something that already exists.
Extrapolate to what you want. Oh yeah, everybody has fun yeah,
I did some research and it’s interesting, because emotional design is one of those things that not that many people have been talking about. So I actually they do mention it briefly, but I thought it was very interesting that it’s been a while, since a book came out and so on and so forth. So I actually guided myself with a book that I’ll be talking about a lot today by Aaron, Walter and I’ll.
Give him all the credit, but i’ll point you two very important sections of it. So, let’s start okay, so um, that’s the book. I was just telling you about. The first thing I want to mention is that I always find myself talking about the Industrial Revolution and some of you so my speech back in Tokyo X in Manchester, but I find it so important to think about where we come from them. The journey we’ve taken us as human beings, exact especially in this new era of technology, so um the the work.
The last time I was on this stage for you x for good. I talked about the Industrial Revolution and the actual role that they play for children and what it is to be a child in this third era or fourth area of the Industrial Revolution people still debating. If the Internet of Things is the fourth error. But in order to introduce this concept of emotional design, I would like to refer to the first chapter and I’m going to refer to a lot to this book of our own Walter call emotional, I’m designing for emotions, so he talks about revolution.
Something lost something found there. We go alright with the ability of mud too much produce almost anything. A skilled craftsman like blacksmiths and Weaver’s could no longer complete compete with factories, low-cost and faster production. So back in the age of the Industrial Revolution, the founders of the axon crafts movement started to think about this and realize that a craftsman leaves a bit of themselves in the work and it is a true gift that can be enjoyed for many many years.
So if, if we were to think about this, what does it mean to be able to mass-produce everything? So nowadays we have sites such at sea and Kickstarter that are empowering artists and crafts. People to get give that gift again to be able to kind of complete with that compete with those must produce products that we buy on a day-to-day basis. So how many you, how many of you have bought products from etsy? Ok, cool! That’s about! Barely a five percent, so how many of you have ever back up a Kickstarter? Okay, I would say another more like a ten percent okay.
So how did it make you feel um? Can I guess that it make? You feel a little bit different than just going on Amazon, or maybe just I don’t know what would be the equivalent of Kickstarter amazon right. So so I just kind of want to bring that into mine. It all comes back to that. So can I guess that it make you feel good compared to just going to Amazon, not that I’m picking no mames on today’s, so what you did by by backing a Kickstarter or or going to etsy, was to support creative thinking and supporting families.
To contrast, supporting corporations so Aaron explains that etsy on Kickstarter phenomenon is an opportunity to be able to leave bring these stories to life, to have an object that actually has a story behind. So it is very interesting thing to start thinking about, and he also starts talking a little bit about what does it mean for us that we work in web design to be able to have so many things produce quickly as web designers? We face kind of a similar situation right, there’s plenty opportunities to create fast and chips websites.
I personally love WordPress, because literally in five minutes, I can have a website that 10 years ago would have taken a whole six months, waterfall approach. So that’s brilliant! I like the idea that we can do that so fast, but where is the craftsmanship in all of this right? So how can we leave as how can we leave a bit of ourselves with this approach, so where’s, the true gift that we want to kind of bring together so Aaron invite us to followed a different path where we present the human touch in what we design And to kind of show ourselves kind of showing ourselves is essential kind of bringing the human factor in so this takes me to the definition of emotional design as Aaron defines it, so is in psychology and craftsmanship a good example of the concept when you go online And you think about you know, buying something in etsy right and I’ve seen this don’t quite a bit the minute with the parcel arrives, because this has been handmade the day.
Actual seller have put a really really personalized note. They have actually thought about how you open the package and how you kind of the first layer is going to make you feel on the second layer, so on and so forth. So really think about the fact that our previous arts and crafts movement have paid the way to bring in that human touch and showing ourselves and it’s something that is absolutely essential for what we do every day.
So the following is what I like to use us pretty much. The definition of emotional design is using psychology, psychology and craftsmanship to create an experience for users that make them feel like there’s a person and not a machine at the other end of the connection. Okay, so this brings me to the next point: does anyone of you know? This is actually an interesting because my company did a lot of work on this did does any one of you know, which one is the fastest-growing language in the UK.
I’m happy to take s mandarine! Okay, French, I’m sorry, okay, erotic, French! Actually, I did find that one – French, Spanish, polish, okay, polish okay, so this is your answer: emojis, okay! So actually – and it could be stretching it a little bit, but they have done lots of research on this and and a study done by professor Evans from bangor university actually found out that it is one of the fastest language right now right.
And it’s very interesting because how many times have you debated, put in a smiley face in what you’re right? How many times have you actually done it and then stop and maybe not do it and then kind of hard literally 30 seconds should I is it professional enough? Should I be doing it you know like come on? Am I the only one I have? I have people helping me sometimes prove read my beautiful English and I have these conversations.
I had it before you know. You know this is professional, I’m like how do I bring the human aspect right? I do feel that smiley face changes. The tone in so many ways right so I do have this constant debate and – and it’s a very interesting phenomenon because to me that, as as writers as we are all the time, that’s how we bring emotion and it’s it’s a fastest, growing language. Why not? Alright! So the next thing I’m going to talk about is how, in the 50s and 60s and American psychologist Abraham alone, sorry my Maslow Maslow there you, our Abraham Maslow, discovered something that we all knew, but he actually put it into words.
And it’s pretty much talking about our needs, so no matter our age or gender or race. We all have basic needs, and what’s really interesting about this pyramid, is that it kind of shows you how important they are. The the bottom of the pyramid is absolutely necessary, and then everything that goes as it goes up is more of a li shirting. So one of the things that aren did in his book is he kind of mapped them into what it means for users right.
So now that we’re designing interfaces, how do you translate that pyramid so he argues that interface design is designed for humans, so the pyramid applies, but he just changed things a little bit and the top it just becomes the pleasurable part. Okay. So, let’s quickly study the bottom of the pyramid. Ok, so for users needs to be met, an interface must be functional. I feel like I’m stating the obvious right.
If the user can complete a task, they certainly won’t spend much time in your application. So after they they feel like that would be taken care of, then they can actually come back and feel confident that that’s something that they understand and they can actually work with. So the interface must be reliable. So if the web server drops out immediately or intermittently or the service is just unreliable, most likely users are never going to come back to your website.
The interface must be usable, and this is where our beautiful research aspect of UX comes into place right, so it could be very functional, very reliable and then user research comes along and proves us all wrong or all right. So I think that one of the things that’s been really interesting in our feel for you x is that we kind of stopped there right its usability testing brilliant. They know they discovered it.
They were able to. You know go through the journey and add something to that shopping, cart or delete it and yay, let’s just ship that, but what Aaron is telling us is that actually maybe it’s time to think about the next level, so he thinks he asks us about imagining. If usability was the standard for other industries such as automobile, so if an automobile is usable, that’s good enough. How can we tell between a BMW – and you know – maybe a a Kia or I don’t know – I’m not good with cars, but but it makes a really good point right if it’s usable, that’s the end of it.
No, it’s actually more than that. So many websites and applications are starting to create experiences beyond usability and it’s um it’s time to start thinking about bringing pleasure, fun, joy and delight and pretty much. This is what this whole talk is about. So are you all excited? This is something you want to learn: okay, very good and about the light. I I see that word quite a bit in portfolios and series a delightful experience, so um one of the things I’m going to do today is I’m going to illustrate kind of emotion through an exercise.
So I want you to think it was an interesting picture to find this is actually just Google search for the best food in the world, an image search. Okay, so I want you to think back to the best meal. You’ve ever had not a good meal, but a mind-blowing palate changing fall in love with food, again great meal. Okay, can you remember it all right? What made it so memorable? Was it the test? I answer: was it the taste or the texture of the food? Was it the unexpected pairing of flavors? Was it the artful presentation or they attentive waiter, to staff the ambience, the restaurant, the company? What was it chances are that it was not the nutritional value of it right, so that is pretty much the equivalent of functional, but it was so many other things right.
So once you think about it right, the meal met your body’s needs, but it also immerse. You in a pleasurable experience and your memory, your brain remembers it as such and it will stay there for a really long time until you top that with something else. Okay, so why don’t we aim for a similar target in web design? What is going to be that web experience that login experience that transactional experience that is going to top buying shoes online, all right so um, let’s see, certainly we all I’m sorry.
Certainly, we all want to eat edible food with nutrition value, but we also want an experience with it. So the next thing we’re going to talk about is three principles of emotional design. Okay – and I pick three because I wanted to kind of pick the best ones and make sure we at least got to see a few there’s more. But let’s talk about these three, so the first one is let your brand personality show and this one comes really close to my heart, because I’m an advisor for a few startups and I am really really interested in a very early stage of a startup.
It is even before they go into funding and talking to investors and it’s very interesting to see how startups sometimes don’t really think about their brand, and it’s so important, and the first principle is let your brand personality show. So when you present your brand, it has to be clear to the idea audience how it relates as if it was another human being right. It creates the empathy and it helps you the audience better see themselves as part of of the brand and and humans wants to connect with humans and at a industry level that other human is that brand.
So I find brand something that is very, very interesting to always have in mind and remember that that is going to be the personality that you’re bringing I am as good all right, good, okay, very good! So sorry it should have changed to that one. So emotional design turns casual users into fanatics ready to tell others about their positive experience again brand. My next one. Well, it’s not mine, but the next 1i.
It actually almost feels mine, because it’s about parenting and such how many of you are parents in the audience. I feel like an awful mother that loves her children behind now. Okay, good one person all right, so I guess I can talk a little bit more about this one, so the baby-faced bias has anyone of you heard of that before all right yeah. It’s a very interesting one, so we can learn a lot about design on how to communicate effectively with the audience by studying evolutionary psychology, so pretty much our human nature.
So evolution has given us baby, goggles and um. It is funny how Walter puts it, but Jeff Atwood. He actually blocks a lot about technology, mostly code and stuff, but right around the time I old, my youngest was one year old. He posted that blog post and it just resonated so much with me because what he talks about is about. Is it really worth it to have children? You know it’s such a pain, but he talked about the 51 % against the forty-nine percent and how the 51 is the most impossible.
Sulaiman of joy I ever felt, and the 49 is incredible pain, so um we as humans. Have these really strong attachment to two babies? We look at a baby face and we just melt – and some of you may just not want to show it, but you internally must feel something, and it’s to the point that actually scientists believe that the reason why we react to babies faces that way. Can someone guess is actually a little creepy now well yeah, guess who the predator would be us? They believe that one of the reasons babies have such cute faces, though we don’t kill them and in I know it sounds a little bit like it’s stretching it, but it’s true I mean again is this is about bringing in who we really are an evolutionary psychology Right – and I think I can tell that there aren’t that many parents in the room because there’s moments that you just go, of course not I’m going to kill you, but it’s like wow.
What did I get myself into? It is tough. Being a parent is one of the most amazing roller, coasters rights, you’ve ever experienced and what’s really interesting and I’m just going to do a little spoil alert. One of the talks that I have in the pipeline is to talk about parenting and how, as parents, whether we want it or like it or not, with user experience, designers, okay, think about your parents and the experience that they provided to you for the first 15 Years of your life right, so it is a very interesting thing to think about and how you can bring those feelings into your website.
So cats are a lot another ones that are very, very overly used and then any other babies or cops and so on and so forth. So that is the principle number 20 on. This is an example. So in this website, they’re using the baby face by his principle to kind of get people attached to the brand alright. So the next thing I want to talk about his personality and I was really really happy to find out that this chapter is actually available to anyone.
So if you’re not sure if this book is the right one for you go ahead and give it a try, read this chapter and um and just learn a little bit about a personality from from Aaron. So here we go. Personality is the platform for emotion, emotional design. Primary goal is to facilitate human to human communication, and I think that’s one of the reason mo cheeks are so famous because it facilitates communication.
It makes us laugh, it is very close to you know almost is actually sometimes better than just picking up the phone and talking to the other person, so so um if we’re doing our job. Well, the computer resents into the background and the personality rises to the surface. So, to achieve this goal, we must consider how to interact with one another in real life, so think about how we, actually, you know, say hello.
How we, actually you know, one of the one of my favorite analogies, are how we sell when we go into a department store and how we sell online, sometimes so, when you login to that website, and certainly you have that interrupt telling you bye now bye. Now I like to use that analogy of if you were to enter into dividends, if you want to go into with someone be on your face, asking you to buy something, no most likely the first, they hold a nice conversation right and they get that emotional connection From you and then they say: oh do you know we have blah blah.
So how do we bring that into our web design? So next slide this one really quick talks about how it was so important when we started kind of printing documents to bring back the handwriting kind of feeling into Bibles. And I find funds a very a typography in general, an interesting kind of way to demonstrate how we need that we need to that connection. So, if you think about every single tutorial you’ve done out there on the website, it usually uses scratchy kind of handwritten fonts.
They always go out of their way to find that font, because they want to kind of feel that you know it’s all right. I’m teaching you something its equivalent of that. You know whiteboard. So it’s very interesting to talk about. You know how people can connect through little things like that. So the next thing I’m going to talk about is personas, so personas are stunned to a standalone tool in the design process, but they only provide a partial picture of the relationship we’re building with that audience.
So, in really quick, this is actually one of the personas that calf share with me and there are on our website, so we use them all the time who has used personas as UX, yeah or known even well, even though new exercises are okay. So the reason why I was so excited that these chapter, in fact was the one that was available is because what errand us in this chapter, I thought it was absolutely amazing what he said about personas is sure we use them all the time we usually use Them to build that design, but what’s the persona of our website right, so we know who they are, but who are we if you were to build a persona on that website, you work on every day.
What would you have for all of these squares right grumpy? You know happy may be very cold right, so that is a really good way to quickly assess how you’re doing as far as holding that conversation with your users, so is anyone familiar with MailChimp, okay, good MailChimp Aaron actually is the UX design the principal head of You exile MailChimp, and it is a very interesting actual product, because imagine so really quick for those of you don’t know what milk shrimp is is pretty much a platform that helps you send lots of emails to lots of people and they’ve done an amazing job help.
You manage and design especially emails, so think about those marketing people that have to actually log in to send the next email to you know, promote the next thing and so on and so forth. So one of the things that he talks about is how MailChimp kind of brought some of that personality with their mascot mascot. I think it’s called Freddie and every time you login, he has a little message for you: okay, so um.
He actually shows how they started. Thinking of Freddie as an actual person and they started to track Freddie’s personality and they mapped it. So again is the concept of bringing personas into the actual product that you produce. So I add to me that was a very interesting concept. So the next thing I would like to talk about is the strategies for implementing emotional design. So this is the actionable bit so surprised.
So have you noticed that hearing your favorite song on the radio seems way more enjoyable, then just go ahead and go to Spotify and get it running right. So is the element of surprise that amplifies our emotional response? Is that anticipation? Is that not knowing that? What’s going to happen, so i’m going to show you this website. I know it’s really hard to see from at the back, but i’m going to describe this bit right here.
It says: do not pool okay, so someone asked a question and I really want to thank those of you that went to kind of ask questions as I was trying to put questions together and one of the questions that I got asked was: how do you measure Effectively measure emotional design – and I have two answers for you today night, so one of them is well a click-through rate through that do not pool would be a good one right.
So can someone just one person guess what happens if you were to pull it blows up a hand comes down and they actually pull to the next item or something like that, so it actually interacts with you so yeah. That’s that’s an interesting way to bring emotional design the next. The next strategy could be anticipation. Ok, so we owe I misspelled. Sorry with anticipation have any of you seen this last month.
Anyone who recognizes it was, I the only one paying attention. Ok, so this was all over the world of newspapers and stuff and it’s actually coming from three yeah yeah and they had this campaign going on for a while and let anyone know everyone know that it was going to happen that day and so on and so Forth so anticipation actually creates a load of emotion when it comes to designing. So the next thing I want to talk is a prime, ok and again.
Milk chimp is a excellent example. So priming happens when a person is exposed to a stimulus that it turns it shapes the response to another stimulus. So the best way to think about is the other day. I saw a little kind of dog presentation and every time they would pull a trick. That will give them a little bit of something so imagine for those marketing people that have to get into mailchimp and send the next bulk email.
Do you think they’re suspecting something new every time they log in? Do they pay attention to that funny message about who you know that be the best bananas? You know, that’s the first one right there, so it actually makes something that could feel kind of really not fun fun. So that’s one of the ways they’ve been able to kind of change their brand around so the other 10, and then this is this. Is answer number two about measuring emotional design? So that’s a really difficult thing to measure right because CTR is just going to be a click but prime prime prime e yeah priming yeah, so going back to measuring emotional design.
These are all the tweets that MailChimp gets about that experience. Okay, so talking about the articles that they’d link you to talking about how, even though they were frustrated, it cheered up, the monkey help them get cheered up. This one is the best they say I just logged in into mailchimp and the little monkey in the corn and says: hey Kate, new haircut, muy Guapo. It helps that I speak Spanish.
Doesn’t it uh? How do they know? You know just like, and it’s funny because Erin talks about this and he said, of course we never know, but hey someone out there, I statistically speaking most of got a new haircut and that created an emotional connection with her so much that she tweeted about it. So I know Twitter is not the most ideal platform for measuring stuff, but I think it actually tells you something right and don’t put it in your kpi’s fight, tweets, /, anyways um, the other one.
I’ve seen that is very interesting is asking for forgiveness. So so so far we looked. Oh no sorry, I right here, okay, asking for forgiveness, so this one is a perfect example. When something goes wrong, wear something you know: that’s going to go wrong, and that happens quite a bit when we’re dealing with backends and service and servers and so on and so forth. So one of the things I want to show today is this brilliant way for flickr to address that, so they had an outage, they knew was going to get people really really frustrated, but instead they just turn it into an actual contest.
So, even though you could not go on flickr and look at some photos, they encourage people to try out to take photos that will bring two colors together and people just win absolutely not, and they got really really creative and they turn that absolutely horrible experience into Something that people just couldn’t stop stop talking about so again asking for forgiveness is the idea that you can use emotional design in order to kind of ease the pain of things that are just completely inedible.
Okay, so really quick. After all of this, let’s go back to our question. So how do you embed emotional design, especially into a transactional website, so I think i’ll show you lots of examples today that you can definitely take into what we’re doing after right after this. But I want to show you a few more and especially because there’s some other examples that may not be for things us. You know fun.
So, for example, telling a story is a good way to bring emotional design. The other one is Gamma Phi Gamma Phi Gamma. Five, so going ahead and setting up your Dropbox and all that it’s just not that much fun, but Dropbox actually figured out a way to make it a little more of a game and make you feel good about it. Make it fun. So here is woeful, just kind of trying to hold a conversation and making you feel like it’s actually a game to create a forum, and I miss the sly, sorry and then mint.
Com. So the reason why i’m going to kind of wrap it up with mint com is because I found it to be the most transactional website. So has anyone of you heard of mint com yeah that I think that’s a very American thing? It’s yeah! So what minta come to us is that it actually helps you track all your expenses, so the challenge they have is that they don’t do anything for you in the sense that they’re, not banking, they’re, not a credit card, but you actually had to give all your Financial information and at first they had a really hard time convincing investors that this is something people will be willing to do, because you know it’s such a very scary thing to just give out your financial information to anyone.
So one of the things they did in order to to gain respect is to think about. How can we number one make sure it feels like we can? We are trustworthy that they can, actually, you know, put their financial information in there and how can we kind of differentiate ourselves from older competitors? So one of the things I didn’t go as to one of the principles, but one of the things they did is that they really thought out about the layout and all the different ways of bringing color to communicate.
Trustworthiness and to make people feel that this was a legit website and it’s a very interesting thing. Cuz the other day, I was in one of those websites that do like credit reports and stuff, and it feels so old-fashioned, and I did go through that emotional kind of decision. Three myself, I’m like hmm. How can they give me? You know information about my credit when he feels so fashion when the colors are so dated and so on and so forth, keep in mind i’m very biased because imac, you know ux designer, but it was really interesting because the way they turn this around was making Sure that they lay out the contracts, the color fell very professional and very trustworthy.
Ok, so I am at the end of my presentation. I really really hope these gave you lots and lots to think about tonight, and it is an absolutely wonderful, wonderful subject to talk about, especially because it reminds us how human we are like that. Babyface concept that I talked about it scare a few of you, but it is true. It’s very interesting when you go back into our psychology who we really are and how we actually can bring that to life unto our websites and all the stuff we work on on a day-to-day basis.
Thank you. So much for listening to my emotional design. Talk you
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