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So if you don’t know what it is, Google Keyword planner is basically a free tool that is used to help make informed decisions about keywords. A keyword is basically anything you can type into a search box. People will call it longtail keywords and keyword, phrases and there’s a bit of semantics that go into there, but if you’re, just starting out, that’s not something that you need to worry about getting back to keyword, planner.
It was a tool that was built out by Google for advertisers, so it would be easier for them to go ahead and create campaigns on Google Adwords, basically letting them know information about who’s. Looking for what, at whatever time and how much money, it’s going to cost you to get that click, so you’ll be able to find information relevant to your audience without wasting your time and money. So if you’re, just starting out, you don’t really need to go ahead and spend hundreds of dollars every month buying new tools.
You just try this out see if you have all the information you need and once you’ve narrowed down your results, your research into a specific section, and only then will you really need to worry about more and more complex and intricate tools. So, to start off, we need to figure out what keyword research is, and why do you need it and who needs it? So if you don’t know keyword, research is basically research on keywords.
That’s pretty self-explanatory, figuring out what people are looking for, figuring out, whether your business aligns with them whether these are the right type of people being able to rank on those ads and, finally, to increase your sales and revenue. We’re basically going to be going over three things in these tutorials, using keywords for SEO, using keyword, planner to drive better results on your PPC campaigns.
That’s pay-per-click and finally, the nitty-gritty of keyword. Research will basically go ahead and look for a keyword that we use in our own agency, so you have a real-life working example like we were saying, keyword planner can be used by two people. One are business owners that are trying to create campaigns and finding keywords to convert on it’s pretty much the same process. The only difference is if you’re, a business owner of your goal is to look for a very low small, complete, very low competitive keywords, so that you can spend as little money as you can and rank number one in that specific search term.
So you can get more visitors that are looking for the ideal target, but if you’re into content, it’s a bit different because you want to rank for that highest hardest, most the keywords behind with the most money. So, if you’re into content – and if you have your own niche blog, if you’re writing about gardening in San Francisco or something it’s a bit different, because you want to rank for the highest competitive keywords.
So if your goal is to make money on your blog with Google Adsense or something, then you want to make sure that you’re trying to back keywords that have a lot of money behind them. So you don’t want to be the number one blog of a very obscure category with no money behind it. One thing that we found recently when we were doing some research for software is that open source key programs like open source CRM is an open source.
Anything has very little competition because, to be honest, there’s no money to be made in that people that are looking for open source software are generally not the guys that are looking to pay money. So that’s a really cool thing: if your model is generating revenue through Google Adsense, that’s not the niche you want to be in. So that’s one side of the spectrum. The other side of the spectrum are business owners.
Whether you want to try to create content on your own blog and rank for a specific keyword or you want to figure out which keywords have actual value and which you can afford to get a click for. Because if you want to find something like diet or weight loss, it’s going to be ridiculously competitive for you, so you can’t really sell products on that through Google Adwords. Well, you could but you’re not really going to make a profit unless you have insane conversion rates, because you’ll be looking at spending tens and twenty dollars per click and above so, what you’re trying to do is look for a decent keyword which you think will have Good results now, of course, this doesn’t justify everything, there’s still a ton of a be testing that you need to do with words with URLs with designs and that’s a different topic for another day.
Nowadays, the internet plays a very important role in our lives. More and more people are looking for specific services or products using search engines every day you want to increase the efficiency of your site, store or social network page will, help you search through the competition in order to successfully grow in this modern internet driven world. You have to be at the top of the browsers list, we’re a company that provides a full package of internet marketing services.
So, let’s work together, we’ve helped hundreds of businesses and we can help you too ww search viral com. So if you don’t have an account already go ahead and create one by going to adwords.Google.Com – and you can just sign in with your Google account if you want to the signup process – is very basic if you’ve built a gmail account, you know how to do this. So once you create your Google account, you will be locked into the dashboard of Adwords and it’ll.
Show you what you’ve been doing. So if you haven’t done anything right now, it’s just going to be an empty dashboard, but on the navigation bar you’ll, see an option called tools inside tools once you click on the Tools, menu you’ll have a bunch of sub menu items, go ahead and click keyword, Planner inside that, and now we’re actually ready to begin so once you’re, there you’ll see four different tools in two different categories: the first category is find new keywords and get search volume, data and the second category is for budgets and forecasts, so we’ll only be looking At the first one, really because unless you’re a very advanced user and are currently spending a lot of money on Adwords, that’s really not something you’ll be looking into inside that you have three options: search for new keywords, using a phrase website or category.
The second option is get search, volume, data and trends and finally, multiply keyword list to get new keywords. The first option, the first tool so we’ll just call the tool. The first tool is perfect if you are in the lookout for ideas. Well, if you list your product or your seed keyword, your first thing it’ll basically create a bunch of derivatives of that keyword. It’ll use various amounts of data from your product, your service, and if you input your website, it will go through your landing page and it’ll.
See what you’re trying to sell the more information you give this? Basically, the better results, it’s going to give for you so search viral is a digital marketing agency right. The main product that we actually sell is social media management. Let’s go ahead and use this to get some actual results on a campaign that we can use to get more businesses to pay us to manage their social media. What we’re going to do is go ahead and type social media agency, or you could say social media management.
Let’s just go ahead and do that because that is the product, not the type of business and we’ll go ahead and put surged viral com locations. So initially we are currently actually looking for a campaign we’re doing a bunch of ads to advertise to people in the UK, so I’m going to go ahead and have United Kingdom’s United Kingdom’s as my country. So if you are in the UK, you would that Google AdWords is expensive and that’s not really a bad thing.
As long as the market makes sense, you wouldn’t really have a problem. There is a bunch of stuff that you want to do this. The first thing is the product keywords: these are what your product is, you can add more than one you can add like a bunch of stuff so like, if you have a I mean we could technically add like social media SEO, digital marketing and all of that To get results customized directly to your business, but we’re doing this on a very micro level, because we want to only sell this one product because we have capacity to handle a lot of that.
And that would be perfect for us right now because, unlike SEO, Google Keyword planner is about giving you instant results. You don’t want to plan for like two years ahead, because these things change and you will have to keep on updating these stuff. So I’m ready to sell social media management right. We have your landing page and we’ll click United Kingdom English. We can check, check Google and Google and partners.
I ideally search for Google, because I don’t need that information right now, so negative keywords it. This is a very interesting a lot of people completely disregard that, and that’s a really bad thing to do so. What a negative keyword is is that it removes a specific. It removes a specific type of people so, for example, if you’re selling in a item that you know that someone, if it’s a very confusing item right, for example, if it’s social media management – and we can put tools as a negative keyword, because we don’t want people That are looking for social media tools.
We want people that are looking for social media agencies and it can be very confusing. So if someone is looking for social media management tool, we’re not their customer, we want people looking for social media as a service. So do we have that you can change the date range? How, since when have they taken it? What we generally do is we take it from July, and we just take it, as you know, as far back as possible, just because we could get a better understanding of that information.
We can have keyword filters based on the amount of searchers, so whether people are looking for only a hundred times or you want to avoid people under a specific amount of searches, and you can decide how the competition you want it to be, of course, initially. If this is your first time, I think you should avoid this, but yes, you have this information. You only show ideas that are closely related.
So what I? What we basically do is the first time we just go completely ham and then worry about this later. You can always refine and you will have to refine, but don’t worry about that right now, so we have the search traffic data, so we know that yes, it’s gone up slightly on average. Now, for that specific keyword that we’re looking for social media management – that’s pretty brutal, it has the thousand six hundred searches average per month, which is great.
The competition is medium, but the suggested bid is insane. So if I’m getting a click, they expect me to put $ 20 or $ 17, and that just doesn’t make sense right. So we need to figure out. I mean we can do a bunch of things. We can try to figure out if there’s something cheaper. Like look at this digital agency SEO, there’s ten people looking for it and the suggested bid is madness, so we can do a bunch of things right now that we have that information.
We can. We know the trends of data you can see if people, what type of people look for this mobile has grown up. I think that I mean mobile. Tate has gone up. It’s probably just more people using mobile devices, then actually that specific search term going up. So we have this information and how exactly is it? Do we find something that we think makes sense right like social media, for dummies, this isn’t someone.
So what you need to do is go through these keywords, one by one really and go through these ad group ideas right. So ad group ideas are basically bulk keywords that, for example, if you click digital agency, it breaks down into little little keywords in that. For you to see, if there’s actually any viability, so it suggested bit if you have keywords without suggested bids, that generally means that not a lot of people are advertising on it.
It could also mean that there’s very few people so that it doesn’t really show stats. So, for example, let me just check this out. You can open, add it in ad preview to see if there’s okay, let’s preview, this in the United Kingdom and we will see yeah. So there is a ton of advertising on this particular keyword and we really don’t want to hit that, even though it says like even though it’s a it just basically doesn’t have enough data because there’s only probably like one or two searches.
So if they say ten, it’s generally between zero to ten, so we’ve done, I mean before I did this article. We went through like a bunch of keyword, ideas to find exactly what we wanted and what we’d really figured out was. You need to understand how a customer your specific customer would think right. So you would need to understand how your specific customer would think and what we did was we found out that we can go ahead and I mean a lot of agencies.
Don’t really have their pricing publicly visible. There was a ton of people that were just looking for social media management price. Even though social media management price was ridiculously expensive at $ 10, we managed to find that there’s a good bunch of people that are searching for social medium packages. You can see that the trend is generally going up. There is about 140 people. Yes, that’s not a ton of people, but you don’t need to find keywords with millions and thousands of people searching for.
Actually it’s better. If it’s a small group of people that you think are going to be your perfect audience right, we can see that is medium. Competition but the suggested bid is low. There are people advertising on it, but it’s something that you can test out because for for our product in particular, you’re looking at spending 300 plus dollars per month for us to manage that. So if we get a click at $ 3 and then if we convert our sale at around 20 clicks or even if we convert our sale at a hundred clicks, we still come out ahead in that campaign.
What you really need to do is understand how a keyword plays into the role of traffic to conversion, to lead and, finally, closing that sale, but you also need to understand price is very subjective. If someone is selling a five-dollar item, this doesn’t even make remote sense right. But if you are someone who is selling a large ticket item like us, then this is completely fine, because $ 3 is simply a drop in the proverbial bucket.
If you’re going to find someone who is very interested in seeing the price of the product that he or she is about to purchase, so what we would generally do is find something like this, maybe even social media, marketing packages or social media services pricing, even though That is actually a bit competitive, so if we go ahead and look at the preview on how badly this is clustered, let’s just put code at UK as well, you can actually see our ad because we’re the first rank their social media marketing pricing.
How much did you pay, so I hope this article helped you guys we actually do have a tutorial on the website. The link will be in the description below so we’ll be creating a bunch of tutorials on everything to do with digital marketing, social media SEO and all of those good stuff. So if you need help with any of that, go ahead and click that subscribe button or if you own a business – and you simply don’t have the time to deal with this – go ahead and visit our website www.
Hiwayfx.Com petition in order to successfully grow in this modern Internet driven world, you have to be at the top of the browsers list, we’re a company that provides a full package of internet marketing services. So, let’s work together, we’ve helped hundreds of businesses and we can help you too ww search viral com.
So a facebook pixel is basically facebook’s way of tracking everyone who Visits your website, your landing pages people to become leads people that purchase items on your Website. It’s just their way of tracking all the people that are on Facebook right. So there’s one facebook pixel per facebook ads account. So the pixel. The reason why That has that name is because way back in the day What they used to do to be able to go track.
People to visit different websites is they make a Small small image that was one pixel by one pixel and they throw it on the website. Alright and then every city. It was so small that you couldn’t even see it, but every time somebody Went and loaded that image that one pixel by one pixel image they would. You know that that person Visit that website and so the pixel would fire. So it would track that person and they would know That somebody visit that website now it’s not an image anymore, but the names kind of carried on just over time and it still uses Pixel.
So that is the facebook pixel is just basically the facebook’s way of tracking everyone right. So With that said, let’s jump onto my computer, I want to show You guys exactly where to go inside your ads manager to access it, how To create it. If you guys are brand new and then how to go through And use it with your different websites and landing pages, alright guys, so here we are, I just created a brand new Ads account to show You guys exactly how This works so to access the pixels.
What we’re going to do is come up here to the Ads manager, this little hamburger menu. You come down here. It’s got some frequently use of base tools right here, Where we go to all tools and we can find it under a measure report And we just come down here to pixels right now. Another way the easily axis is just if you, from anywhere inside a facebook Ads manager, you could search your business right here and just type in pixels right there right, so we’re going to type in pixels, And this is going to pull up a page where it’s Going to say, hey create a facebook pixel.
Now this is a brand new facebook ads account and just a quick reminder, you only create one. Facebook, pixel per ads account right, you’re, going to use that same pixel that same little html Copy and paste code, which i’ll show You guys here in a second on all of your website. Your landing pages everywhere that you’re Gon na use your facebook pixel right. So what we’re going to do is click on create a pixel right here and you’re Gon na see this pops up and it’s just going to walk you through step by step.
It’s very easy, so we can Say test account. Pixels name, you can go give it! Your own name, if you want, then we’re Just going to hit, create right here, Alright, just going to take a second or two alright. So now that we’re at This point it’s going to say, use an integration or tag manager manually install the code yourself or email instructions to a Developer right now, if you guys have a developer, that’s perfect! You can send this on to your developer, but they’ve really Made it super simple and easy that you can go through and use this on a lot of the websites Landing page builders and all that stuff that are even used today.
Alright, So what i’m going to do is click on manually, install the code yourself and what we’re Gon na do is scroll down. I Usually skip this number one and I go to number two: okay, so copy of the entire pixel code And paste it into the website header right now. This works if you’re using wordpress, Leadpages clickfunnels are so like whatever you’re Using. This is going to go through and work for your business, alright, so this right here use hover over and you can see copy code Copy code to clipboard.
Okay. Now, just so you know, I have no idea what any of this code Means and i’m sure you don’t either, But all you got to do is just go here and click on this. It says copy to clipboard, and so you just copy that, And now you go paste it into your website builder or your landing page builder, your funder, billet or whatever you’re Using alright guys. So i’m just going to show You a couple of quick examples here.
This is very commonly used. Click funnels. I just want to show You guys where to go through and put the facebook pixel on your your funnels here. So there’s two places to do it. You can either do it each page individually and your funnel by Going in here to edit page and then once you get into the website builder here you come up to a Settings and then you go to tracking codes, and then you can See right here.
If we go back here, it says paste the pixel code at the bottom of the header section just above the head tag. Okay, so if we come over here, this is the header code. You just copy and paste this right in there. Okay, That’s all we got to do and then we just hit save We come out here, hit save and we are good to go or the other way. If we want to just have it go throughout All of the pages of the funnels in just one spot.
We’re Just going to come over here to settings and then we’re Gon na go to the head tracking code right here. We can Even make this bigger right here and we can just paste that in right there, okay! So now We just come down to the bottom. We just hit save and update settings, and this is great because obviously this one right here – you can See it just has this one page, but if you got multiple steps in a funnel, if you got like Five or ten different steps you can have, you can Just go paste it at one time in this settings section Then that saved facebook pixel code is going to be used throughout all those different pages.
Alright, so I want to show You guys really quick one other use case. This is inside at the are celeb kg software, Which i’m sure a lot of you guys are familiar with as well. If we just come in here to the landing page builder, We just click on edit and then we will come over to there’s a spot where we can go paste this code as Well. So what we’re going to do is just come over here to the page section We’re going to go scroll down to advanced and that you can See right here.
I’ve already got a facebook pixel code in there, but I could just go through and paste this new one in there or I could go through if you Want have two in there, which I don’t recommend having to facebook pixels and that’s you have to facebook pixels. If you’re using multiple ads accounts right so, like I said, there’s only one facebook pixel per ads account, I Highly recommend just using one ads account just to keep everything together and the nice thing is.
Is Facebook will use your pixel to go through and learn and get the data that it needs to you to make your Ads perform even better alright. So if you’re going through and you’re trying to generate, leads and you’re saying hey, this Is the pixel. I’m using they’ll use the information from that pixel. All the data that’s come through and they’ll go, find More people that are like the people that have already become leads right or, if you’re Going for sales.
They’ll, go through And use your pixel data to go through and find more people that are relevant and just like those people that have already Become sales right. So we come over here. You just do paste it in the header tracking code area and then write them here on This one. You also have to do it on the thanks page. We just click thanks the page section, and then this header spot right here, as I you guys Before was already in there.
We just paste it in there and then We hit publish and we are set and we are good to go. Okay, so now Jump you back over here to the facebook ads manager just a couple of different use cases. I want to show You guys as we’re going through And using this facebook pixel code. So we do a lot of things now with this, but I want to show You guys two different things: the first one is going through and creating custom audiences.
So what that means Is that we can Have facebook anyone that hits a specific page that the pixel is on of our website or landing pages or funnel whatever it is, We can say, hey. I want you to make a custom audience of everyone who visits. My main website, or my blog or That becomes a lead through this funnel or purchases this product. So in order to do that, What we’re going to Do is come back over here to the search spot right here, we’re just Gon na type type in audiences.
Okay. So when we type in audiences it’s going to pull up an audience page and we can go through and say: hey. We want to create a custom audience okay. Now the cool thing in here is, you can go through, and this is not necessarily Using the facebook pixel, but you could upload a customer file So, like let’s say, you’ve got tons of people’s emails. Phone numbers addresses whatever you can Upload that into facebook and create that custom audience which will go through it, we’ll hit that in another youtube article.
But what we’re Gon na do with the facebook pixel is create one with website traffic. Okay, so we’re going to click website, traffic And the cool thing is, is when you have the same pixel on all of your sites. You can Say: hey. I want to create an audience For all my website, visitors, anybody Who hits a page that has my pixel of salt on it. I want to go through and create that audience We can come in here and we could say We can max it out.
Even I think it’s 180 days, so we can see that it goes back to 180 days Was the last six months, so anyone who’s hit my website in the last six months. Right so we can say all website Visitors so will come through, will create this audience and you guys can See right here. It says all website visitors, it says populating. Obviously this a brand new Has account. This is a brand new Pixel. So it’s probably Going to be a little bit too small, but typically it’s going to take about a couple hours, even maybe 24 hours to go Through and fully populate right.
But that doesn’t mean you can’t go through and start craning Ads to start using this custom audience Okay. So this is one of those types of custom audiences that you can use or you go through and say, create an audience, a custom audience and Then say hey. I want to do only people who visited specific Web pages on my website right, so it could be like hey Only people that visit this blog article or people that visit this page.
Like my pricing page on my website – or You know a specific page in your funnel all right, so this is the page right here inside of clickfunnels that I went through and I put the pixel on. So if You want to say hey, I just want to create an audience with People to visit this page, we’re Just going to come over here and click on this and we’ll just grab this url right here. Okay, then We’ll come back in to the.
Where was it We’ll come back in here and so we’ll just click right here, We’ll paste the url right in there and we can say the last 30 days 60 days 90 days whatever, and this Is kind of cool, because you can really dive in deep with Your retargeting, so if you say hey, I only want to retargeting people that have seen this page in the last seven Days. You can go through and do that so like let’s say we only want to retarget people Who have recently seen one of our landing pages or our blog post right here.
Okay, So we can come in here and see, say the audience name is blog post test Demo page alright. So now we’re going to go Through create this audience, and this is everyone. Who’s visited this page right here within the last seven days. We just go through and create this audience, and this is going to go through and Create that audience that we can now use in our ads as Well. And this is a very custom audience which is great for retargeting, which, with retargeting Ads, we shall shoot a article on that and another another day.
You can get your cost per lead Down dramatically. I’m seeing about 20 to 25 percent cost per leads compared To what i’m getting with cold traffic right. So one last cool thing: I want to show You guys that we can Do now with these audiences. Now we’ve got the facebook pixel set up. We’ve created the audiences and now What we can do is go through and create what we call Look-alike audiences. So a look-alike audience is kind of exactly what we just said right there right.
It’s Someone it’s audience of people that look just like or they’re very similar. Their profiles are very similar to people of an audience that you’ve already created all right. So, what’s cool is you can say you can go through and you can create a custom audience of Everyone on your order, confirmation page so, like everyone that has purchased a certain product of yours, you can Say hey. I want to create a look-alike audience, so people that are like the people that already purchase my products – Okay and at facebook, will go out And they’ll go scan.
All the profiles of everyone that has a facebook account. They’ll say: okay: these are the people that look most like people that have already purchased your products, all right, they’re their Occupation. There may be marital status, maybe their income, maybe their search behaviors or their online purchase. Behaviors And they’ll go through and they’ll match that. So now you can go, show your Ads to people that are more matching, your Demographic right, so in order to do that, what we’re going to do is come over here to create audience and we’re just going to come down instead of custom ids we’re going to choose look-alike audience.
Okay! So now we choose a source and we can come through. We can say: Hey all website visitors, the one we just created or we can see, there’s a lot of the difference pages that i’ve already got on My account Associated with that. So, let’s just say – or we got the blog post test demo page, so let’s do hey. We want to create a look like audience of everyone Who is like people that have visited this blog post page.
So, let’s click on this. We can Say a location and i’ll typically start out By doing just the united states, and then we can go through and say: hey. We want them to be within, like 1 % variance of that that group, Okay or 2 % or 3 %, 4 %, 5 % and so about a 1 % Look-alike audience is going to get you an audience of about 2 million people. You can See right here. It says estimated reach up to point 1 million people all right and typically that’s all.
You really need to go through and do and start out with, and you can go through and Scale your ad campaigns dramatically, with just 1 %. Look like audiences right now: you can break it down To the future and go hey. I want a 1 % – this is 0 to 1 percent, 1 to 2 % or 2 to 3 %, Or this is hey. This is everyone in the 3 percent range. So, as you go through and change these up, You can see how These audiences grow And obviously the files of those people are not as similar to those people that became leads or that purchase your product already, But it just helps you go and find a wider.
More broad audience: Okay, another thing you can Do right here he’s coming out here to show advanced options and you can actually create multiple Audiences at the same time, so you can go through and create a 1 % 2 % and 5 % audience all at the Same time, all right now, what we’re going to do is we’re just Gon na stay with the 1 % right here. We’re Gon na come down and click create audience. So it’s going to create the audience and then, once again it’s going to Say updating audience.
It’s Gon na populate that and go through, and so we’re ready to go through and use that alright guys. So that is it. That is how You go through and set up the pixel. That’s how You go through and set the custom audiences up And then it to get back to the pixels. Like We said, all you do is go through and type in to search business. The pixels right here – okay – And you just come in here and they’re – always changing what it looks like right.
So they’re Always changing the the user interface. So if it doesn’t look exactly like This play around with it, a little bit try to find that an exact Little copy and paste code that we use, but then now that we’re Back in here, we can see the test account pixel right here we just hit Setup pixel, and then We just come back here And we’re right back to where we started right manually, install the code yourself Come down here to number 2 copy, the entire pixel code and paste on the website.
Header Click that and we go and copy it into clickfunnels leadpages arsenal, wordpress wix, wherever you Want to go through and use it right, so guys, if you guys found this article helpful, go ahead And like this article, if you guys Want something more, that you’re you’re Unsure of still on the pics of you have a question, make Sure you guys leave it down in the comment section, I will be able to make sure that I answer your questions about the facebook pixel, Especially here in 2018, because facebook is always updating the facebook Pixel And it’s use and how you can go through And use it for your business, so make sure that you go through leave a comment like this article.
If you guys Found it helpful and be sure to subscribe to the blog, where I launch a new Video. Every single day showing you how to grow Your business generate more leads And make more money all right guys. So thanks so much for reading – and I will see you guys on the blog tomorrow –
Looking for a company that will have your back? Check out the video below:
My name is Francois Taylor Inga and you about read a 30-minute segment off the lunch-and-learn. So if this is the first time you’re tuning in grab and not paper and a pen, because this one is going to be a really really good one – we’re talking about how to actually market your business, you know on a tight budget.
So a lot of us really want to be known, really want to put our messages out there, but we don’t quite have the budget or we don’t quite know how to actually do it, and the reason why I do that is because my mission is to help Entrepreneurs such as yourself to not hear this, but to actually set up, you know reliable and lucrative businesses that are actually profitable and enjoyable all right. So you we do this by sitting around every single day for 30 minutes at 2 p.
M. A est. Take note of that and we talk about how you can capture the right people. You know create the right content, so you can engage those people, educate them, inspire them and provide them with value and then most of all, convert those people into paying clients and then pretty much after that, utilize that for branding your own authority and creating relationships so That, like I, keep saying your business can be profitable and enjoyable.
So, if you’re reading the replay right now, I want you to type in the number 2. It just gives us that confirmation that there’s people that are reading this and there’s also people that actually care and value. You know our content and also just gauges. You know how far we’re reaching with you know. There’s life articles because, like I say all you can do, is all that you can do. I see Scott Boudreau has just turned in what’s going on brother, I hope you’re having a fantastic hump day.
Yes, it is Wednesday. Thank you so much for tuning in Duncan Misaka, and I could also see Richard. Sadly, thank you all for tuning in all right, so, like I mentioned earlier on, basically we’re talking about for you to actually market your business on a budget. Now, how many of you guys are actually finding it difficult to reach your audience right now? You know to get any sort of attention, maybe for your message or for your websites or for your social media.
If you are finding it difficult to get attention, I want you to type in the number one. If you are someone getting by, can you type in the number two if it’s totally difficult for you to get by, can you type in the number three? I just really want to have an understanding of who is online right now I see Sheridan has just tuned in. Thank you so much, I’m hoping you’re feeling better right now and also doing well with your work right then – and this is your first time tuning in welcome aboard like I said this will be a 30-minute segment when we’re really talking about how you can bust a Notch or two and actually you know, really reach out to your audience and get their attention and actually you know, sell to the audience so that your business can be profitable and can be enjoyable now, wouldn’t that be nice? Alright, now you know here’s a situation that I’m sure everybody who’s reading right now can resonate with you know you probably have a small budget and you’ve got really really big dreams.
You know when the Facebook ad that sold you on to the dream that you have you know can buy. It came with. You know pina coladas on the beach and you working by the beach, or you know four hour work weeks like what Tim Ferriss has written, etc, etc. But all of that just exists in misleading facebook ads when you start, you know really working on your business when you start creating for and relating to your audience, it’s not the same way as the Facebook ads.
You know, have predicted or put it out there. So you might, you know, really have really really big dreams you want to have. You know grow your own business, you want to become your own boss, but money and cashflow are tight, and that means you know you’re going to of that cash flow for things that are really really important and you’re going to skimp on your marketing. Now. Does this sort of sound like you, does this sound like like you’re the person who’s got a small budget and maybe big dreams? I want to know the people that are actually reading here, because you know if you’re doing well, then maybe this one with the article for you, but if, if you’ve got really small budgets and and really big dreams, then I want you to continue reading this article You’re not I mean because I run a digital agency leave along digital and I get a lot of requests.
You know for people that wanted strategy session from me, because we do a lot of marketing in and around you know the websites on and off online, etc, etc. So, there’s people that want – maybe you know a strategy created for them. There’s people that want implementation of. Maybe they’ve heard me speak about the blueprint or they they want me to help them with their SEO or but they’re on a minimum budget.
You know and and then this happens on a daily basis. You’re not I mean not. A lot of businesses are actually making money out there, like I said in the other article, ninety seven percent of the article of the you know: small businesses in Australia run by people like you and me all right and then pretty much from that. Ninety seven percent. Maybe thirty to forty percent, I’m not going to make it past year, one year two year, three, all right! So that’s why you know people like me come in because we help you to actually have a business, that’s profitable and enjoyable.
I see Anna or sure them. It’s just children. Thank you so much for joining us today, alright, so luckily we as entrepreneurs, we love that challenge and I also love a challenge. When somebody comes to me and says, I don’t have that much of a budget, but let’s see how we can work together. You’re not I mean because now we’ve become experts in achieving a very lot. You know a lot of results for people with very little.
All right, and how do we manage to do this? I’m going to be sharing some of my secrets in this particular article right now. So if you know somebody who’s struggling with their marketing, if you know somebody who’s struggling with their business, somebody who’s struggling with their cash flow tag them in this article right now, because I’m giving out the secrets that we’re using and we’re also giving out to people That have a very low budget so that their businesses can be profitable and enjoyable.
And if you may, you can actually share this article from this point on, because I’m going to be giving you the effective digital marketing strategies for bootstrapping. In especially if your startup or if you’re a small business all right and I’m going to just give it away right from the get-go first of all, you got ta, make sure you’re doing good work. You got ta, make sure you’re doing good art, because that’s the only thing that gets remarkable.
That’s the only thing that people alright! No, I want you to maybe remember a time old or the last time you went and readed a movie alright and have you ever walked out of a movie or have you ever heard? Somebody who’s read the same movie that you’ve readed, repeating maybe a couple of lines from that movie. You know that that readed and you guys instantly connect now. What I’m trying to say is if you make good art, people will talk about it.
It will be remarkable. You know just like how you know good movies end up as people start talking about those lines in that movie. If I say I’ll be back, you remember, you would know that I’m talking about Arnold Schwarzenegger’s movie. If I talk about, I can’t really think of movie lines right now, but you you get what I’m trying to say all right, so make good art do good work. So if you are ever going to get anything from this article today get those three little words make good art cuz, I’m the only thing that people will talk about.
If you make people happy, if you make people laugh, if you make people get results from the work that you’re putting out there, they will talk about you at a barbecue. That’s the first thing that you can absolutely do even if you’ve got a low budget or even if you’ve got a high budget. If your work is good enough for people to talk about, they definitely will talk about it. Alright and I see – and what’s going on.
Rather, thank you so much for in the next thing that you really want to grasp and and those that are really enjoying this article right now tag somebody who might really want to hear about this, so that it can actually help them by actually helping them. The next thing that you really want to make sure within your business is once you’re doing good work, that good work becomes your message all right and then, when you’ve got that good work, make sure that message goes to a market be specific on who has to Actually hear that message, because not everyone is your customer, because if you’re going to be spraying and praying with your marketing, then you’re wasting advertising money.
You’re wasting. You know advertising budgets you’re wasting your time, you’re wasting the listeners time. Alright. Whenever people don’t understand, who is this meant for me and whenever people don’t understand, is this book written for me whenever people don’t understand? Was this book meant? For me, it’s going to be difficult for them to actually listen to the message, so you have to have really good work like I said, and then it creates what is called a permission asset once you’ve got permission to sell to me.
I will then start listening. All right, you can’t sell to somebody who hasn’t, given you permission to sell to them so once you’re doing good work, you’ve got a message now that goes to a specific market. You now need to choose the blogs of how you’re reaching out to that audience wisely. I see Luke has just turned in Nicole my love. What’s going on, haven’t seen you in a minute chuckle Bradley. Thank you so much brother for walking, I’m your last name is walkouts got ta say.
Thank you so much for walking by you know this article. So, like I said your message, your market, you got ta now be specific about the media, as you can tell and as you will notice, you know what’s actually happening right now. Facebook is under scrutiny for having leaked people’s data, etc, etc, and guess, what’s going to happen, people are going to shrug away from you know using Facebook as a platform.
Now, if you have big noticing as well that Facebook, even the reach has been dwindling in the reach, has been getting smaller and smaller and if you have just been, you know basing or standing on one media blog. As you know, the way you’re reaching out to your audience, it’s going to be grand opening and grand closing for you. Alright. So, like I said your media, your market, and when you actually now choose your blog, which is the you know, which is how you deliver your message.
You know it makes it a whole lot easier, whether you move from one platform to another people will still remember what you said. Why? Because you’re doing good work, because you’re making good art I see Nicole, has just children. Thank you so much for your time today. I hope you having a fantastic meat week session wherever you at right now, all right, so all of these are effective digital markets.
If you notice, we haven’t even gotten into the whole trickery of you know, tools and and tactics and everything else. It’s just what your message is: what that market really needs to be in the media and I’ll be playing around those three M’s, and if it’s the only thing that you really get from this show today, Nick good arts, that’s the only thing that people care about These days, not about how funny your articles are not about how your content comes into the newsfeed, not about how your blog is situated or what trickery you got them into signing up to your news list, if you’re not making good art if you’re not putting on Good work, nobody will care all right, whatever you’re going to say, he’s going to mean Jack diddly if you are not specific about your market and what blogs you’re going to be using in order for you to reach out to them message, market medium, all right.
So this is for those people that have a you know a really tight budget and really want to make sure they get a proper return of their investment as soon as they put money in and then they get some sort of cash outline. So, by choosing your blogs wisely, we all caught up in in the angst. You know that is caused by the lack of money, because guess what we we are forced or we are shown. How are the big companies? Are? You know advertising you not.
I mean we forget one thing: everyone has a limited marketing budget, you know, I mean not even the tires like Apple or coca-cola, I just spreading money out there. They are working within their budget, so I mean obviously their bodies are huge. You not I mean, but they still work hard and choosing the right blogs that give them the right return on their only investment and why? Why would they do that? Because nobody wants to waste money, and especially if you don’t have that money, why would you want to waste something you don’t have so make sure that whatever you’re going to be doing you’re not going to have to do it twice? Do it once and for all or what them what them carpenters say, measure twice and cut once Genaro mean so if you’re, a small business and you’re with small budget, this is actually really really important figure out.
What are you good at? Who means you know, what are you good at? What are you selling who needs it and where can you find them and then just specifically go to that blog instead of you being spreading yourself too thin, and then you know becoming a high-sounding nothing. You know cuz, you can’t afford to waste money, so you want to start by choosing the right digital marketing blogs and mind you. This is not an easy task right now.
Can you tell me where you think your audience is actually situated within the whole online space? Can you just type in where you think is the best place to to find you or your audience right now? Where are they congregated? Where would they be if you would go out and find 10 customers off your own right now? Where would you specifically go especially in your business? Please type it in the comments, then you know this is hundreds of blogs, there’s hundreds and each of them offer a rabbit hole in and of itself.
You know, I mean, there’s social media is email. There’s PPC ads. This SEO, you know this display ads this content, marketing. All of that and guess what every new thing that comes on the market mocking us find a way to ruin it. So if you’re hearing about something from a Facebook ad guess what people are already raped, it and they’ve already ruined it and as much as you are a late arrival all right.
So you need to know specifically where your audience, where you congregates, then I see Mike as just children, what’s going on brother tonight, I mean this is just a few of the things that we are exposed to, because if you don’t know where your client is right Now and a quarter past two, then you have lost everything. You know you wouldn’t know what to do it for beer, because then, if you know where your client is, are they in the office or are they taking their kids from school? Because if you post a blog at that particular time, are they going to see it or are they going to wait until they finish making dinner for their family? So that’s how much you need to know your market and each of them each of these platforms.
I’m talking about it comes with its own limitations, so you now have choice. Paralysis. Is that what they call it, paralysis of choice and it’s real? The struggle is real right there you know. So do you know exactly what your customer is doing right now at a corner bus to please, if you know, can you type it down right now? You know because you’d like to to to to to I mean you would want to use platforms that are already where your customers are.
If you don’t have money you know, because if you go off the beaten track, how are you going to reach to new people? People need to hear your stuff six to eight times in order for you to catch fire and that costs money. It’s not going to be easy for somebody to pay attention to you if you haven’t gotten their attention in the first place. So, in order to make the right choice, you really need to start with your buyer persona, who is going to buy my products? What frustrations am I actually fixing who needs me in the market? What would happen if I’m not there? All of those questions? Are you asking yourself, those questions am I needed in market? Is this product? If I don’t exist that somebody suffer cuz, if you’re not asking yourself all those deep questions, my friend, that’s the reason why it’s crickets and your funnels.
That’s the reason why it’s crickets in your bank account right now find out who your ideal customer is: where do they hang out online? What publications, what are they buying on Amazon here? What do they like? Who are they listening to and what tone of voice actually appears appeals to them? Some people like to be told what to do some people like to make their own decisions find out. Is your customer that person what how am I reaching out to them and how are you going to know you’re getting the right person? What is the feedback that you should be getting from that buyer persona to actually solidify that you are doing good work, that they absolutely need Mack, good art? If that’s the only thing you get from this article today make good art mike says.
These are great questions. Does my existence solve somebody’s suffering? Absolutely, you know they’re not giving our participation trophies our day. My man, all right you’ve got ta really reach out to people, because you know what we are now. Oh, it’s called info Bay City. There’s a lot of obesity caused by food. Now there is info best city right. Let me coin that term info best city, everybody’s bloated, with information right now.
You’ve got ta, be that person and that actually you know what what do we call it. This be succinct with that information. Make sure you make it succeed enough that it fills them up. Everybody is bloated with information, so make sure whatever work you’re putting out. There is good at linked good art and your budgeting and your your your marketing budget won’t be strained a whole great deal. You know, and if you answer these questions like what Mike is saying, your choice is half made.
If you know where to find you next ten customers right now, can you type in the number one all right and I see Christine Stowe – has this chin then thank you so much Nicole says he is good, oh good. I will read it again absolutely and share this if you can, with your with your other mates that really have you know, I’m running on a low budget, but really want to reach out to their audience there, and if you can actually answer the questions that I Asked earlier on, as in who needs what you’re selling and who, whose existence is not going to be an enjoyable existence, if you don’t exist, or if your message doesn’t exist in the in the market right, then you know and then the rest would be covered by Whatever budget you have so there’s no point in you spreading yourself too thin without a message that resonates to a market.
You know start with maybe one or two blogs and then that you can actually afford to be present, because if you can show your customers, you can help them by actually helping them. Then I’ll tell you something. They would actually anticipate that you warn. You have a solution for them now Mike says he always gives me so much to think about going to re-read. Thank you so much Mike and Christian says everybody wants me to find them money in grunts absolutely.
But you need to answer the question. What would the grunts you know fulfill for these people? What is it that they actually want? It’s not grunts, they want. What do they want? Is it a better lifestyle, a better business, a business, that’s profitable and enjoyable, because right now, you’re pushing a product? What is the feeling, what is the thing that people absolutely want so that they come to you and then say and knock on your door Christine and say because of you, I did not give up what is it that they absolutely want from you? You need to find that and if you can specify what that particular thing is, I assure you people would be tripping stumbling and falling to come and get more of what you’re selling right there all right.
So you, you really have to be really succeed and show people you can help them by actually helping them and half of the time is Kristin says I’m wondering why they want money, I’m not getting that one, but that’s alright, and also if, even though the Internet Has spread open and you can become a global business. Sometimes you probably don’t need that. You know we’ve actually had excellent results with clients and that we have steered towards their own local audiences.
You know I mean we’ve actually started getting a lot of results and you know by just remaining local, because people want to do business with. Does they know like and trust? Yes, you could be, you know, um, you know international or global, but are you able to service that person, especially in different time zones? The people want their surance, that will you pick up their phone just in case. Something good goes wrong in the service that you’re providing.
You know and remember what I said about dreaming big, it’s okay, everybody wants to be known as the maybe so provider of a certain product or service globally, which is like. Maybe you want to be the uber or whatever you know, service you’re serving or you want to be the McDonald’s um. You know of your industry, because whenever you talk McDonald’s synonymous with fast food, you not I mean but site’s reputation.
It takes money, time and effort and buy money. I’m talking billions to build. So just because you’ve got a website, it doesn’t mean you, you, you become global you’re, not I mean you’re, not big shock, who you know who is international broth? You need to check these statistics all right, plus it’s not really profitable for a small business, whether you’re, local or not just find out. Do you really need to extend or stretch yourself so much because you comes with customer care, it comes with understanding the different cultures of the people, you’re reaching out to etc, etc.
You know so is it profitable for you to actually really go global or I ought to be better off with the people that actually understand who you are and can know like and trust you within your local periphery? You know cuz I’ve always given this example. You know if you really want to rank your website, because my main job is search engine optimization you’re, not I mean, and and maybe you are a crafter or a creator of wedding dresses.
If you just write in wedding dresses, it’s much more easier for you to rank number one for hand, med wedding, dresses in Melbourne or handmade wedding dresses in in Sydney. Oh handmade wedding dresses in Perth because whatever, if somebody’s going to search for something they’re going to look at, who will give me the the service cheaper, better faster, so you want to be found in your local area as well.
You know better, yet it’s actually more profitable. You know why these people that actually use long tail keywords you people that say you know dentist near me, know exactly what they’re looking for you’re, not I mean and they’re likely ready to buy. They probably have a bleeding neck, so if you just rank for the word dentist they’re not going to know, are you the dentist round the corner that they can actually just reach out to I’m a semantic? You would see my in henna, you know half the time if I go out and there’s people smoking around me or these dust and fumes from the cars I just typed in pharmacy near me, so that I know just in case I start wheezing.
I can how much longer would it take me to get to a pharmacy? You know how much longer would it take me to get to a pharmacy, I’m not just going to type in pharmacy. No, I want to to cure my pain as soon as possible. So that’s exactly what your clients are doing as well, try being local because it makes you you know people reach, you faster, cheaper and you you you will be. You offer better preference, because you know what people can pick up the phone and call you or just drive around the corner and get whatever service you’re.
Getting you know and Nicole says I was thinking I was thinking you become more profitable, based on the weight and value you hold right. Sorry, if it doesn’t make sense, I mean well, you value is good. That’s the reason why I took off cuz. I had over four thousand five hundred people from all of us. You know all over the the in the world, but I cut it all into half. You know what I really want to reach to people that you know.
I can help them immediately and I can help them there and there tonight I mean so, like I say I help people with search engine optimization those people that put generic inquiries, they probably just window-shopping, which means it’s not a good return of investment for you. So you want to leverage the power of location, maybe within your social media. You know your content marketing your SEO, your PPC, you know ads wherever you can on Janee and set your name, and you know in within your city within your neighborhood, because let me tell you something: people would support to build a woman.
People would support a wall that they helped to build. You now create instant rapport. If you say I’m an SEO engines in Melbourne instead of saying to somebody in Phoenix Arizona, who’s, never heard of Melbourne Australia. You know I mean so. Is your business, a local business or a global one? Nonetheless, why pass some clients that are in your backyard? People are more likely to do business with local companies.
So why not use that to your advantage. So, like I’m saying, if you haven’t really caught up to what we’re talking about in this article, I’m just giving you all the ideas that you can actually stop: marketing your business for free, throwing in five hundred dollars three hundred dollars every single day on Facebook and You’re targeting people that don’t even care about your work, my man, why would you be doing that? Why would you be stealing from yourself and one other thing that a lot of people who would not do is, if you’re not doing good arts? Nobody would remark your work, so if you do good art, if you do good work, you get reviews all right and Scott says prosper.
I can listen in because I’m in a cafe, but I love your work. Mate keep going. Thank you so much Scott. Thank you. So much try and get testimonials and case studies, maybe on your websites, because you know what people do business with those they know like and trust, and these days you know people who trust other people that have gone through the experience be instead of you saying, look, Look at me, you can actually have other people as being your ambassadors.
You know, like those people are talking about Elia on that. If you read the movie, you you, you go out of the movie and you’re repeating words that have been said in that movie and guess, where that comes in it creates your branding. It creates a community around the work you’re doing and you build loyalty and ambassadors around the word and it makes it cheaper for your marketing. You know, so you can encourage people to leave reviews on Facebook on Google on Google on Yelp.
I think there’s another one called Trustpilot a mom and don’t sing any of those, but user-generated content is also really good for SEO and it makes it a whole lot easier for Google to rank you. You know why, because you’re a trusted source, so we encourage people to leave. Reviews by you know, maybe offering little incentives and maybe a discount for her loan, bringing new referrals, etc, etc. Anything you can think of that is useful for you and your customers, because satisfied customers are usually the best brand ambassadors all right.
I really hope that this article has been useful for you and if you have tagged anyone that would have you know really really gotten. You know insights as to how to actually market a business on a cheap you’re. Not I mean I’m just going to wrap things up here. You know it’s cash flow is really important, especially in your business and the biggest thing that people scheme born is marketing when it comes to lit less funds.
So it’s not fun to start counting pennies and think how am I going to spend them best? You not, I mean, and I know that it’s not easy all right, but I also know that, with a bit of creativity, you not I mean and an entire at around research, you can actually achieve grand results. You can actually have a business, that’s profitable and enjoyable. It’s always a better way to get things done, stop trying to bite things that you cannot chew or you cannot swallow and not, and not.
A lot of marketing involves a lot of wads of cash. Just put out good work right there put out good content, engage your audio do remarkable stuff so that people can talk about you. You don’t really need to spend that much on your marketing, but if you think maybe it could be helpful in your marketing and how I can actually amplify your business. Let’s get in touch, let’s have a chat. Let’s see how far we can take your business so that it can actually be profitable and enjoyable, because I believe your business can be one day in the meantime.
If he’s got any questions, let’s continue the conversations down below now. That was like a good segue. Isn’t it don’t blue haha, fantastic, you hope, you’re having a fantastic week. I will see you guys tomorrow and yeah if you’ve got any questions. Let’s keep this going in the meantime. Thank you so much for paying attention. I mean you could be anywhere else in the world right now or in Australia.
Doing whatever makes your business profitable and enjoyable, but you chose to stay with me bye for now guys. Thank you. Thank you. Thank you.
Who is helping with your digital business footprint?
Not necessarily you know, ecommerce with business related, but for the people that are trying to you know, grow the personal brand grow their. I guess that you know their business brand whatever it is and not you know, use what all these other people are saying assume like. Oh use the algorithm get organic followers stuff like that, and you know you can do that.
But this article is going to be some. You know paid ads and trying to use that to gain followers and kind of my results with that and showing you guys the back end of that. So you guys can kind of replicate and do the same thing now. Basically, what I was doing, okay, just to give you guys an overview before we hop into the laptop screen here, is I wanted to figure out a way to gain organic Instagram followers right and pay as little as possible, but not go the typical route of like Buying a shout-out from an influencer or trying to use the algorithm, or you know doing anything like that because you know it, for instance, if you’re new to this blog right, I own e-commerce businesses, I own software’s, I own sass companies, you know social media marketing companies.
It’s like I do marketing for a living. That’s what I do, and so I wanted to basically apply that to my personal brand on Instagram and see what we could kind of get done there. Okay, but that sort of makes sense now to kind of go over. That now right, it’s basically what I decided to do was. I was going to run Instagram story ads. Okay, so you know the ads you see when you’re on someone like reading like swiping through people’s stories.
Okay, I was running it in scream story ad to try and gain followers now, because my personal brand is very, you know, angled towards sort of like content and business. I get a lot of people in the business space that want to like get started with dropshipping, like I start with e-commerce. Those are the people that are really interested in my brand in me and those are the people that follow me. I want to target those people now by doing so.
Okay, you can’t again just telling someone to follow. You isn’t going like like to me like the good. This is my train of thought right. Telling someone to follow me right off. The bat is going to be a lot harder than using some psychology to actually get them to follow me instead and what it, what a minute. So, basically, when I was running the the instagrams type of bad guys, but basically I was telling people to do is.
I was saying hey if you want to get started in e-commerce or dropshipping, because that’s what my brands about right so again add them. In that event, that might not be the case with your brand, but that’s where you kind of like spin it and put it push it on something like whatever your brand is doing right, but my brand is around e-commerce. You know drop shipping and content. So my ads were just a article of me right next to my car.
Now, I’m just saying: hey if you guys want to get started with e-commerce or drop shipping just swipe up okay, because the swipe is just going to lead them to my profile. My Instagram profile all right, I said swipe up and then shoot me, a message shoot me a DM and I’ll get you set up. Okay, that was literally all I was saying and I’ll play the ad here and then it will hop into business. I so I can kind of like break it down and show that to you guys, but again, that’s the psychology I was using is I wasn’t.
I’m people to follow me? Okay, because that’s going to be a lot more expensive and harder for people just like. Oh okay, I’m just going to listen to them in and follow up. That’s not it! You need to a you need to offer value. It has to be some sort of value exchange in that. So I always like people hey. I will help you get started with e-commerce or drop shipping. Alright, just shoot me a DM now on Instagram right, at least as of this date, when I’m recording it and when the ads were running all right.
When someone swiped up, they saw my account. There’s two ways that could either shoot me a message right, cuz, that’s. What I was telling to do is shoot me, a message that they could get started because they want to get certain e-commerce right. That was the value proposition. Now they had two ways to message me: either one was going to be going my profile and then they have to click follow and then they can click message, because it’s the same button.
Okay, they can do that or most people don’t know about this. But like you go up to the little three dots or whatever and then click send a message which takes longer and most people don’t know about that right. So it was like all’s. You think I was doing as I was saying: hey shoot me a message so when people did that they swiped up in profile, they would just follow me and then they’d shoot me a message and shoot me a DM okay and that’s how I was doing that’s What I was doing to literally gain a thousand followers a day, spending thirty dollars a day on ads.
Okay. So that’s what I was doing now we’re going to hop into the screen here and get the screen recording software set up real, quick and I’ll. Show you guys a little breakdown to that. So you guys can kind of replicate that for your own personal grants, um again just to try and give you guys some value and just quick plug by the way subscribe. If you haven’t already now, we set this up alright guys.
So we are currently in one of my ad accounts right now and, as you guys see, we have four four different, basically four different assets that I was playing around with for this campaign. So again I was spending $ 30 a now, as you see I’ll name. I named it one of something up so dropshipping famous entrepreneurs SMS, like social media marketing and then job should being copied, which was a copy of this one.
Now, as you guys ever see so they’re all inactive right now, because I was playing out with some of Facebook stuff and Facebook, like I got in facebook, was like being weird about it, but I had this going for around five or four days. I don’t really know, but I hit here the stats right so again, basically with what I was doing. Okay, so my cost per is what I was going for: link clicks and again I’ll hop into each actual ad in a quick second.
But I just want you guys to see the numbers right, so we’re spending $ 10 every single day, all right and in total right during a lifetime of this, which really wasn’t too long. Usually like four or five days, we got 6040 link links for this. One 6700 around that one around 7,000. For this one, an adjacency we were only paying one or two cents per link: click. Okay! Now here’s the thing too! Is you know with that? Obviously we see this one here for 16 likes to do with that.
One wasn’t running: that’s why I wasn’t spending $ 40 a day, because I was testing it. It’s all about testing guys. You got a test on Facebook. It goes with. You know, with your e-commerce businesses, with your brands, whatever it is. Whenever you on Facebook, any social media ad platform paid out a platform if it comes out to testing. But as you can see here, we were getting one link, click or one cent, link, click to send, link loose here and then total reach.
We had over a million people that we reached in over a million 100,000 people impression wise now, if we hop into one of these. So let’s hop into this one, which was the cheapest one, just kind of drop shipping. Okay, so happened the ad for this one. Now, as you see, we had the main article going up and then a blooper one, just because my brand isn’t like super serious. I’m really only serious in like some of these YouTube articles, I’m trying to give you guys value, but this one was the main article again I’ll.
Have that one playing, but it’s like the same one from earlier, but basically that’s the one that we were doing and, as you can see, 7,000 link clicks here. We reached 400 65,000 people, impressions 500,000 and then again we spent $ 75 and had one link click. Okay, now this started again october 3rd was the last big edit on it. So it’s around that time frame, which is what you’ll playable. I hop into social blade in a quick second, okay, now we’re actually going to go in here and click Edit.
Just so, I can kind of break down um, the actual targeting or whatnot, for you guys go back to the campaign or show you the asset and then we’ll hop into the drop in one click, edit, okay, so we’re in here now. This is the actual targeting. I was using for this particular ad set, so as you can see locations, I said United States, New Zealand, Canada, United Kingdom well sure so I was trying to go for more like eyes like higher quality traffic, not necessarily like, like just other places.
Other words that made not necessary, like speak English, always kind of stuff, more people that be relevant or, in my brand, all right, age-wise. I said 1435, gender, all and then languages, English, now the actual interests in targeting right so interest, Aliexpress, BigCommerce, DHgate, dropshipping econ econ. So again, this one I was, I was really just hitting a bunch is I was interest, stacking, okay, that’s like a term civilian.
So, basically, that’s what I was doing with this kind of breaking all this kind of stuff down. I wasn’t really excluding anyone out of it and again I was only running on stories, so only doing story ads, because that’s what my actual ad was primed and set up for saying swipe up, shoot me a DM, and then I think actually this was edited, though Site, I really only started with Instagram and I really only did Instagram stories um.
I think at the last moment before I stopped running this, I changed it to Facebook now Romilly yep strolling out here to optimization and delivery guy. So again, we’re charging for link clicks, that that was our objective for the actual ad set and again that’s the expected of a 30 or 190, but basically guys that’s just the type. I just really wanted to show you guys what was working for me and how I was you know getting a thousand plus photos a day, all right.
Well, I want to hop in social. You guys and kind of show you guys. The actual like day-by-day, follow her growth. You know this is when I first started YouTube for started actual branding myself in content or not, but as you can see, it cuts off here On February 3rd, but we were running this ad set and October guys. But this is what I was using to gain a thousand followers a day for $ 30 ad spent every single day just testing these different ad sets right.
So again, this was called the dropship on. As you see, the interests were targeted. You know it with Intuit the interest being around drop shipping or e-commerce right. So if we go to this one, the famous entrepreneur one and we’ll click this one and then you guys can see so these are just like popular entrepreneurs that I was targeting as well. Right so Gary Vaynerchuk anchor donut russell brunson, all these guys, Tim Ferriss when I grow like all of these guys, okay and then I didn’t also think where I was doing like books just to get people really really really invested like babe.
They they knew who these entrepreneurs were, and they were reading some of the stuff that they published, sighs or just like in conjunction with that. So again, these are just some of the like Think and Grow Rich 4-hour workweek. All this kind of stuff get not excluding it, but just they have to also matter so narrowing it. Basically, okay, that was basically this ads again, I was running basically, I was running the same article for all these okay guys there was just different interests and they were getting all spending $ 10 a day again, location-wise all the same age of the same gender.
The same language, the same there’s just the actual interest: okay and then for this one social, media marketing or when you guys do that, one real, quick, again everything you say the same up here: okay and then down here. We get social media, so digital marketing, online advertising, social media marketing it just those three that I was testing. As you see, that was a little bit more expensive. I think it was two cents versus one cents with drop shipping.
So that’s the one that I really really really should be focusing on scaling. But again I had some problems with Facebook, so I stopped running that after five six days, but this is just a quick article. I just wanted to break this down, to show you guys that you know to gain followers on Instagram or to grow your personal brand. You know on Facebook in store whatever you’re deciding to do. It’s not, you know, always have to go like the pure organic route because it does take longer so I was just kind of experienced.
I was like okay. What, if I do marketing for myself for my personal grant? Actually, I gained fall over, it’s like what can I do down that sort of Avenue, and this is kind of what I got and I’m trying to show you guys. You know what I started doing in the future with this bug, and this is just a very quick article that I want to do, because I literally have a flight to Bali that I have to go out and leave soon for, but that is the article guys.
I really hope you guys enjoyed. I hope you guys learned something. I hope you guys use this to apply it to your own personal brand, to your own stores, whatever you’re trying to grow. Because again, I think this is a really really really cheap and efficient way to just get a lot of exposure at all of attention to yourself to your brands, whatever you’re doing whatever you’re promoting okay guys. So I hope you guys enjoyed the article make sure to leave a like make sure.
There’s drop a comment, respond to everybody’s comments and don’t forget to subscribe guys. You know we’re out here doing articles ecommerce, Instagram branding whatever the deal may be. I hope you guys enjoy and I will see you guys in the next article – take care peace,
Not necessarily you know, ecommerce with business related, but for the people that are trying to you know, grow the personal brand grow their. I guess that you know their business brand whatever it is and not you know, use what all these other people are saying assume like. Oh use the algorithm get organic followers stuff like that, and you know you can do that.
But this article is going to be some. You know paid ads and trying to use that to gain followers and kind of my results with that and showing you guys the back end of that. So you guys can kind of replicate and do the same thing now. Basically, what I was doing, okay, just to give you guys an overview before we hop into the laptop screen here, is I wanted to figure out a way to gain organic Instagram followers right and pay as little as possible, but not go the typical route of like Buying a shout-out from an influencer or trying to use the algorithm, or you know doing anything like that because you know it, for instance, if you’re new to this blog right, I own e-commerce businesses, I own software’s, I own sass companies, you know social media marketing companies.
It’s like I do marketing for a living. That’s what I do, and so I wanted to basically apply that to my personal brand on Instagram and see what we could kind of get done there. Okay, but that sort of makes sense now to kind of go over. That now right, it’s basically what I decided to do was. I was going to run Instagram story ads. Okay, so you know the ads you see when you’re on someone like reading like swiping through people’s stories.
Okay, I was running it in scream story ad to try and gain followers now, because my personal brand is very, you know, angled towards sort of like content and business. I get a lot of people in the business space that want to like get started with dropshipping, like I start with e-commerce. Those are the people that are really interested in my brand in me and those are the people that follow me. I want to target those people now by doing so.
Okay, you can’t again just telling someone to follow. You isn’t going like like to me like the good. This is my train of thought right. Telling someone to follow me right off. The bat is going to be a lot harder than using some psychology to actually get them to follow me instead and what it, what a minute. So, basically, when I was running the the instagrams type of bad guys, but basically I was telling people to do is.
I was saying hey if you want to get started in e-commerce or dropshipping, because that’s what my brands about right so again add them. In that event, that might not be the case with your brand, but that’s where you kind of like spin it and put it push it on something like whatever your brand is doing right, but my brand is around e-commerce. You know drop shipping and content. So my ads were just a article of me right next to my car.
Now, I’m just saying: hey if you guys want to get started with e-commerce or drop shipping just swipe up okay, because the swipe is just going to lead them to my profile. My Instagram profile all right, I said swipe up and then shoot me, a message shoot me a DM and I’ll get you set up. Okay, that was literally all I was saying and I’ll play the ad here and then it will hop into business. I so I can kind of like break it down and show that to you guys, but again, that’s the psychology I was using is I wasn’t.
I’m people to follow me? Okay, because that’s going to be a lot more expensive and harder for people just like. Oh okay, I’m just going to listen to them in and follow up. That’s not it! You need to a you need to offer value. It has to be some sort of value exchange in that. So I always like people hey. I will help you get started with e-commerce or drop shipping. Alright, just shoot me a DM now on Instagram right, at least as of this date, when I’m recording it and when the ads were running all right.
When someone swiped up, they saw my account. There’s two ways that could either shoot me a message right, cuz, that’s. What I was telling to do is shoot me, a message that they could get started because they want to get certain e-commerce right. That was the value proposition. Now they had two ways to message me: either one was going to be going my profile and then they have to click follow and then they can click message, because it’s the same button.
Okay, they can do that or most people don’t know about this. But like you go up to the little three dots or whatever and then click send a message which takes longer and most people don’t know about that right. So it was like all’s. You think I was doing as I was saying: hey shoot me a message so when people did that they swiped up in profile, they would just follow me and then they’d shoot me a message and shoot me a DM okay and that’s how I was doing that’s What I was doing to literally gain a thousand followers a day, spending thirty dollars a day on ads.
Okay. So that’s what I was doing now we’re going to hop into the screen here and get the screen recording software set up real, quick and I’ll. Show you guys a little breakdown to that. So you guys can kind of replicate that for your own personal grants, um again just to try and give you guys some value and just quick plug by the way subscribe. If you haven’t already now, we set this up alright guys.
So we are currently in one of my ad accounts right now and, as you guys see, we have four four different, basically four different assets that I was playing around with for this campaign. So again I was spending $ 30 a now, as you see I’ll name. I named it one of something up so dropshipping famous entrepreneurs SMS, like social media marketing and then job should being copied, which was a copy of this one.
Now, as you guys ever see so they’re all inactive right now, because I was playing out with some of Facebook stuff and Facebook, like I got in facebook, was like being weird about it, but I had this going for around five or four days. I don’t really know, but I hit here the stats right so again, basically with what I was doing. Okay, so my cost per is what I was going for: link clicks and again I’ll hop into each actual ad in a quick second.
But I just want you guys to see the numbers right, so we’re spending $ 10 every single day, all right and in total right during a lifetime of this, which really wasn’t too long. Usually like four or five days, we got 6040 link links for this. One 6700 around that one around 7,000. For this one, an adjacency we were only paying one or two cents per link: click. Okay! Now here’s the thing too! Is you know with that? Obviously we see this one here for 16 likes to do with that.
One wasn’t running: that’s why I wasn’t spending $ 40 a day, because I was testing it. It’s all about testing guys. You got a test on Facebook. It goes with. You know, with your e-commerce businesses, with your brands, whatever it is. Whenever you on Facebook, any social media ad platform paid out a platform if it comes out to testing. But as you can see here, we were getting one link, click or one cent, link, click to send, link loose here and then total reach.
We had over a million people that we reached in over a million 100,000 people impression wise now, if we hop into one of these. So let’s hop into this one, which was the cheapest one, just kind of drop shipping. Okay, so happened the ad for this one. Now, as you see, we had the main article going up and then a blooper one, just because my brand isn’t like super serious. I’m really only serious in like some of these YouTube articles, I’m trying to give you guys value, but this one was the main article again I’ll.
Have that one playing, but it’s like the same one from earlier, but basically that’s the one that we were doing and, as you can see, 7,000 link clicks here. We reached 400 65,000 people, impressions 500,000 and then again we spent $ 75 and had one link click. Okay, now this started again october 3rd was the last big edit on it. So it’s around that time frame, which is what you’ll playable. I hop into social blade in a quick second, okay, now we’re actually going to go in here and click Edit.
Just so, I can kind of break down um, the actual targeting or whatnot, for you guys go back to the campaign or show you the asset and then we’ll hop into the drop in one click, edit, okay, so we’re in here now. This is the actual targeting. I was using for this particular ad set, so as you can see locations, I said United States, New Zealand, Canada, United Kingdom well sure so I was trying to go for more like eyes like higher quality traffic, not necessarily like, like just other places.
Other words that made not necessary, like speak English, always kind of stuff, more people that be relevant or, in my brand, all right, age-wise. I said 1435, gender, all and then languages, English, now the actual interests in targeting right so interest, Aliexpress, BigCommerce, DHgate, dropshipping econ econ. So again, this one I was, I was really just hitting a bunch is I was interest, stacking, okay, that’s like a term civilian.
So, basically, that’s what I was doing with this kind of breaking all this kind of stuff down. I wasn’t really excluding anyone out of it and again I was only running on stories, so only doing story ads, because that’s what my actual ad was primed and set up for saying swipe up, shoot me a DM, and then I think actually this was edited, though Site, I really only started with Instagram and I really only did Instagram stories um.
I think at the last moment before I stopped running this, I changed it to Facebook now Romilly yep strolling out here to optimization and delivery guy. So again, we’re charging for link clicks, that that was our objective for the actual ad set and again that’s the expected of a 30 or 190, but basically guys that’s just the type. I just really wanted to show you guys what was working for me and how I was you know getting a thousand plus photos a day, all right.
Well, I want to hop in social. You guys and kind of show you guys. The actual like day-by-day, follow her growth. You know this is when I first started YouTube for started actual branding myself in content or not, but as you can see, it cuts off here On February 3rd, but we were running this ad set and October guys. But this is what I was using to gain a thousand followers a day for $ 30 ad spent every single day just testing these different ad sets right.
So again, this was called the dropship on. As you see, the interests were targeted. You know it with Intuit the interest being around drop shipping or e-commerce right. So if we go to this one, the famous entrepreneur one and we’ll click this one and then you guys can see so these are just like popular entrepreneurs that I was targeting as well. Right so Gary Vaynerchuk anchor donut russell brunson, all these guys, Tim Ferriss when I grow like all of these guys, okay and then I didn’t also think where I was doing like books just to get people really really really invested like babe.
They they knew who these entrepreneurs were, and they were reading some of the stuff that they published, sighs or just like in conjunction with that. So again, these are just some of the like Think and Grow Rich 4-hour workweek. All this kind of stuff get not excluding it, but just they have to also matter so narrowing it. Basically, okay, that was basically this ads again, I was running basically, I was running the same article for all these okay guys there was just different interests and they were getting all spending $ 10 a day again, location-wise all the same age of the same gender.
The same language, the same there’s just the actual interest: okay and then for this one social, media marketing or when you guys do that, one real, quick, again everything you say the same up here: okay and then down here. We get social media, so digital marketing, online advertising, social media marketing it just those three that I was testing. As you see, that was a little bit more expensive. I think it was two cents versus one cents with drop shipping.
So that’s the one that I really really really should be focusing on scaling. But again I had some problems with Facebook, so I stopped running that after five six days, but this is just a quick article. I just wanted to break this down, to show you guys that you know to gain followers on Instagram or to grow your personal brand. You know on Facebook in store whatever you’re deciding to do. It’s not, you know, always have to go like the pure organic route because it does take longer so I was just kind of experienced.
I was like okay. What, if I do marketing for myself for my personal grant? Actually, I gained fall over, it’s like what can I do down that sort of Avenue, and this is kind of what I got and I’m trying to show you guys. You know what I started doing in the future with this bug, and this is just a very quick article that I want to do, because I literally have a flight to Bali that I have to go out and leave soon for, but that is the article guys.
I really hope you guys enjoyed. I hope you guys learned something. I hope you guys use this to apply it to your own personal brand, to your own stores, whatever you’re trying to grow. Because again, I think this is a really really really cheap and efficient way to just get a lot of exposure at all of attention to yourself to your brands, whatever you’re doing whatever you’re promoting okay guys. So I hope you guys enjoyed the article make sure to leave a like make sure.
There’s drop a comment, respond to everybody’s comments and don’t forget to subscribe guys. You know we’re out here doing articles ecommerce, Instagram branding whatever the deal may be. I hope you guys enjoy and I will see you guys in the next article – take care peace,
Looking for a company that will have your back? Check out the video below:
So my goal here is to give you a complete Facebook ad Tutorial, so if you’re brand new to Facebook ads and you’re kind of like hi, I just don’t really know how to go through and set these up where you’ve heard kind of mixed opinions, Whether Facebook Ads work or they don’t work, I want to kind of break down those barriers.
Show you guys, maybe why they haven’t, worked and show you guys how to actually make those work. So I’ve worked with now over the last 18 months or so. I’ve worked with over 3,000 small business owners, primarily working with real estate agents, mortgage brokers and other local business owners, and also in the last 18 months, I’ve been able to go through and generate 1.5 million dollars in revenue strictly from Facebook Ads.
So guys, If you kind of heard like mixed opinions and reviews and all that stuff, like I don’t know if they really work or not work And all that good stuff, They work, They work amazingly. Well, You just kind of have to have the right person to break it down and explain it to you. So I hope that I’m that right person today, and also if you guys, want my free at Facebook Ads mini course. It’s a $ 97 value.
All you got to do is drop a comment down below and also, if you don’t mind, give this article a thumbs up If you’re brand new here my name is Jason Wardrop. I specialize in lead generation Going through and growing your business marking your business online, so make sure you got you guys subscribe to the blog where we launch new articles every single week. Helping you go through and Generate more leads grow, your business and all that good stuff.
So you guys do want that Facebook as mini-course drop a comment below give it a thumbs up and Let’s jump into things guys, Let’s break down. Why maybe you’re not having success with facebook ads Or if you’ve heard other people saying like? I don’t know Facebook guys don’t really work now. This is the typical story of what people do they’ll go through the creative Facebook page, Which is obviously pretty easy, because it’s a hundred percent free it takes about 30 seconds, go set it up.
They’ll go through They’ll make a post. If we come down here to one of my more recent posts, So this is my my pin pulse up here at the top of my page They’ll go through to make a post like this one right here and they’re like okay. I want more people see it because I want to generate leads. I want to make sales or whatever it might be, and then they’ll come over here. Like Oh boost pulse like that means it’s going to and more people are going to see this so they’ll click on this.
It is really easy to go through and Set up this post be boosted so that more people in your community or in your target audience are going to See this okay. Now, if you’ve done this before and you’re like Jason, this just does not work at all. I tried it, I’m didn’t get any leads or whatever you’re exactly right. Okay, Now, if you go through and you click boost post and click boost right here, Facebook has so much data on all of their different users, So they know which users are more likely to.
Like and comment on, a post, which ones are more likely to become leads, Which ones are more likely to buy something online or those even more likely to read a article okay. Now, if you click on boost post, you click boost right here on this little Facebook post and you target two People in your local community or people in your target audience It’s going to go through and show your post two people are more likely to like or Comment on that Facebook, post, okay, so That’s probably not what you want You probably are looking to generate, leads You’re, probably looking to make sales.
Obviously This is really good to get a lot of exposure on that post. But if you’ve kind of gone through – and you haven’t seen results, that’s probably because this is exactly what you’re doing and Facebook’s just showing it to the wrong people, because You know it’s not your fault. You just didn’t know that that’s who they go through and show it to right. So, let’s jump over here to the Facebook Ads manager, and I want to show you guys how to set this up So you’re, actually showing your ads to the right people based on what your objectives are, whether it’s to generate leads make sales or, if you do Want likes and comments, Or if you want people to view your article or whatever it might be, so you can see right here.
This is just a test account which I’m actually having it shut down here, because I don’t really use it, But just for the sake of this example, what we’re going to Do is come over here to create a campaign so that green button right There is to Create a new Facebook advertising Campaign. Now, if you went through and you made a post on your Facebook page so, for example like this one you still can use, You still can use this post by setting up things on the back end.
Can I’ll show you guys how to do that here in Just a second okay? So if we come over here, It says: what’s your marketing objective right now, remember How I said when you click boost post. That only is going to show people more likely to like and comment on your post. Well, look at all these other objectives right here: okay, So and awareness – that’s just going to get you tons and tons of reach kind of similar with this one right here or the consideration Traffic.
That means, if you’re, trying to get people to click to your website, to your blog or you just want people to go to a certain destination online engagement right here, this one’s just like the boost post, that’s going to get more people to like and Comment on. Your Facebook post app installs. Obviously, if you have a mobile, app They’re going to get more app, installs article views, people reading your articles and you can go through and say hey.
I want to shoot people that, or I want to target people. Okay, that are going to be reading three seconds of the article Ten seconds. The article 50 percent of the article 95 percent of article and the cool thing is actually You can go through and create custom audiences by how much people have readed of your articles. Now I Cover all that in detail in my facebook as mini course. So, as I mentioned earlier guys, if you guys want that, make sure you Guys drop a comment below thumbs up the article and I’ll share that with you guys as well so Um also, we have lead generation, okay, now lead generation.
This is using. Facebook lead forms. Okay, It’s a little perform that when they click on your poster, your ad, it’s going to pop up – And it’s going to have you know their name phone email. The cool thing about this: is it Pre-populates with the information that Facebook has on file? So if you kind of done stuff before and you’re like man, I’m getting bogus Lee’s or whatever, This is a very good option to consider to eliminate a lot of the the bogus leads like you know, test at gmail.
Com Or no bet note com or something like That right and then messages This is kind of tying in with Facebook’s messenger platform, which is really cool. You can have that engagement instead of following up via email or text. You can follow through Facebook message and then conversions. This is what I actually really like. I use this a lot. This is going through and using a landing page now, if you’re kind of like Jason, I don’t really know the difference between a landing page and my main website, my main home page.
That is also in the Facebook Ads Mini course, because when you use a landing page versus sending people to your main website, You’re going to see about 10 to 25 times more leads When you’re sending people to a landing page as opposed to just your main website Or your blog okay, So I cover all that I’d, like obviously there’s a ton of ton of information that I can go through and cover. But I want to get to Kind of choosing one of these objectives and then showing you how to target the audience.
How to stuff the ad and I’ve also got A few ad examples up here And kind of give you an idea of how to actually set up your ad is you’re going through and creating all this. So so, For this example, let’s just say we’re going for traffic. Ok, now traffic! This is not like you’re on the freeway right, there’s not like yeah. You know you got stop and go traffic all the red lights. This is Sending people.
So someone sees your Facebook ad or your Facebook post. Is there scrolling through their newsfeed on their phone or in their laptop, And then they click on that post and then it sends them to your website. Okay or your blog, or to your landing page or wherever. You’re wanting to send them all right, so That’s what this traffic one is all about. So if we click on this, we can give it a campaign name.
So, let’s just say we’re going to do like traffic and then it will just do demo right here. For this example, okay, So we’ll go through We’ll hit continue. Okay, so now we get to you can see like we’re breaking it down, so we got the campaign, which is basically your objective Right like what Do you want to? Actually, Do you want to generate leave some people, your website, people, to read your articles, Whatever it might be, and the ad set this is getting into your targeting like Who do you want to target you want to target people in your local community? What age you want them to be? Do you want to be male/female? Do you want to display target specific interests? What is your budget? You want to spend five dollars a day.
Do you want to do a lifetime budget of $ 100 for the whole month? All that different stuff and then once we have the campaign objectives selected, which we’ve already done that will dive in we’ll go through this ad set level. At that point, we can go through and create our Facebook ad okay, so Right here, let’s just give it a name, really quick. We can just say test demo right here and normally I like to give it a name based off of who I’m targeting.
So if I’m targeting people in Dallas within a ten-mile radius, ages, 45 to 55, I like to kind of go through and put that right in here. So when I’m going back and looking at my advertising campaigns, I Can see kind of a quick look at which ones are performing better than others. Okay, so we’re going to go through do traffic website Right there. We don’t need a messing with any of that stuff, and then we go down to the audience now guys.
This is where it starts to really get dialed in with who we want to target and in that Facebook, as many course was talking about. I Show you how you can go through and create custom audiences of people who have already readed one of your articles on Facebook. Okay, People have already visit your website, people that already are your lead, so your contacts, you can actually import all of your contacts, Whether you have their email, their phone numbers or whatever information you have Import that in so you’ve got this like warm market of people, That already know exactly who you are now those those ads are actually going to perform a Lot better than if you’re just going through and targeting a cold market.
But the nice thing is: is it’s nice to do a little bit of both, because then you can go through and get more exposure Or people that have no idea who you are, But then you can also have maybe an ad running for a dollar two dollars. A day to your warm market And be able to generate leads for a lot less Okay. So for this example, Let’s just say we are a realtor in Dallas all right, so Where we go through it, as I mentioned guys to look the custom audiences, They talked about in the Facebook Ads mini course.
That is all down right here. We can go through and create them, select them and do all that good stuff. But we’re not going to hit that right now in this article. Okay, so we’re going to say we’re a Dallas realtor or you could set your Dallas restaurant or gym owner or whatever business You’re in right. It kind of just is the same type idea. So, instead of saying locations United States, We are going to put our Local area.
Okay, so we’re just going to say: Dallas Texas, well, click right there. Then this is really cool guys, based on what business you’re in okay, like if you’re a restaurant, You probably don’t want to do a 25 mile radius, but you might want to do just a 10 mile radius K Or you can even see you looked up here. It says current city only okay, because you’re like hey, I’m a restaurant, so people are probably not going to come ten miles just to go to my restaurant, So you want to go through and get that super dialed in now, Depending if you’re, you know, let’s say If you’re a restaurant, you probably would want to use everyone in this location, Whereas, if you’re a local gym or a realtor like this example, you probably want to do people who live in this location, Okay, because everyone in this location, that means they could be there Visiting for work They just passing through or whatever it might be, which, if you have a business where you know like they’ve, got to be there to actually like buy a home or They’re there, for you know to go to a gym or anything like that.
You don’t really necessarily want to target Just everyone. You want to get pretty Specific now. Obviously, look at these cool things. If you have like a tourist business, you say hey. I only want to hit people traveling in this location, so you can do some pretty cool things with Facebook advertising right here. So let’s just do people who live in this location because we’re going to go through and give more of the like a realtor example Right.
So now we come down, We choose our age range. Okay, now someone looking to buy a home They’re probably going to be, I would say minimum age is about 25 right and it could go up to 65 plus You can kind of dial it in like. If you like to work with the younger community or kind of like the middle age community or more of the older community, you can kind of go through and target based on that and then obviously, if You’re going through and selling homes, you want just all genders Right, you don’t want to be able to be specific to men or women, But obviously, if you run like let’s say a fitness gym and the focus is just Women or just meant men or whatever it might be, you can go through and target that and then Also languages here I typically like to leave it open-ended, but you can come in here Just to kind of show you guys you can say hey.
I just want target English speakers. Okay or maybe you want to go through and work with the Hispanic market, so you would might type in hey I’m going to type in Spanish and just hit people that speak Spanish. So you can see. There’s 450,000 people, that’s a pretty good market right there right! So, let’s just leave it at that! I’m not going to target any language because you know whether they speak Spanish, English, I’m fine with that.
Okay, so we’ve got 1.8 million people there And then we come down. We can choose some detailed targeting based on what business you’re in you might want to target. Okay So like, let’s say home owners. Okay, so, like you can come in here, You can see hey the interests of homeowners or demographics right here, guys, people that own home. So, if you’re looking to go through and help people sell their homes, you might want to go through and target homeowners right there, Okay, So that that goes through and that drops it down quite a bit because not everyone obviously owns a home.
A lot of people are Probably renting in the area, And so just you want to think about. Okay, like what type of advertising campaign am I running. Who do I want to target and then go through? You can include some detailed targeting here now Lots of times what I like to do just right out of the gate. I don’t really like to include targeting I like Facebook just to go through their advertising. Algorithms are actually extremely smart, and so they, a lot of times, can go through and Find the ideal people based on your ad.
Just you just got to give it a few days, Maybe three, four or five days to go through and kind of like learn. Some information on who your target audience is and who’s clicking on that ad Who’s, opting in and all that stuff, and so a lot of times I like to just leave it open right here: Okay, now Connections, I usually just kind of leave this open-ended. I just don’t touch it and then placements now.
This is big guys When they say automatic placements. This is recommended. I don’t necessarily always recommend that okay, so basically that saying hey We’re going to show your ads on Facebook on Instagram on, you know on our advertising networks, all these different platforms, So I usually like to go to edit placements And you guys can get a general Idea of the different places you can go through and show these ads.
Okay, so you could even say hey. I only want to go and show people on mobile or only show to people on their desktop, but for this just to simplify, I Normally leave it on all devices right here which is recommended. Okay, so I’ll just leave it at that. Then you can see all these different options, guys likely this Facebook, You got the newsfeed instant articles. You got the right-hand column like when you’re scrolling.
Through on your desktop. You got the Marketplace. You got the Instagram feeds you can pop it up into the Instagram stories. Up at the top, you guys have probably seen some Of those ads that you got the audience network And then also messenger. When people are scrolling through a messenger on their phone, They can see an ad and you can see kind of like what the ads are going to Actually look like now.
If you’re brand news Just start now guys, I would just say unchecked everything. Besides The Facebook news feeds and if you want to do Instagram newsfeed, that’s totally cool too. If I go through and just uncheck all of this And then just keep it to like people scrolling through Facebook, on their phone or on their desktop or scrolling through Instagram – And I like to just kind of keep it basic at that.
Okay. So now we’ll scroll down – and this is where we can go through and create our budget right, so we’ve got a daily budget or A lifetime budget. Now, if you want to say hey, I only want to spend a hundred dollars total on this campaign. I would use a lifetime budget and you can go through and set the start and end date And how much you want to actually spend, or you can say, hey. I want to do a daily budget, And maybe you want to start out with just ten dollars a day: okay Or maybe five dollars a day or whatever the budget that works and fits within your advertising budget there.
But I usually like, if you do have the budget, I usually like to start out about ten dollars a day, just because you’re able To go through and get the data back from Facebook and see if campaigns are working or not working, You’re able to see it. A lot quicker, So you know if you’re spending only five dollars a day, It’s going to take maybe two or three times longer To see if that campaigns working as opposed if you’re spending ten to even 15 dollars per day.
Okay, now, if we come down here, I usually like to just kind of leave the optimization for a delivery, just just, as is a lot of this stuff. I just leave it as is and honestly There’s a lot of like high end advanced stuff that you can get into, But a lot of times kind of the basic general idea of what Facebook gives you it’s good enough And you don’t really need to go through And get all you know, particular about what’s checked on, What’s checked off, Setting like a bid cap and all that stuff just stuff that you really don’t need to go through and optimize right now, So we’re just going to hit continue guys and now.
At this point, This is where we can go through and set up our actual Facebook ad. Now let me jump over here. I wanted to show you guys a couple of these ads and just show you how they’re broken down and why I do The different things that we do. So this is an image ad okay, So you can go through and you can use a article here. You can use an image you can go through. There’s one, That’s called a carousel where you can actually add multiple images or multiple articles.
So some pretty cool different things there, But you can you go what you want to do. Kind of the structure of an ad is you want to call out your audience? Okay, so I would say: hey your city or your County homeowners and we’re looking for people looking to sell their home, We’re going to say, hey attention. You know Dallas homeowners right or if you’re a restaurant, you can say hey Dallas, foodies right or do you like to work out in Dallas, or you know just like calling out that specific audience And then what I like to do is kind of ask some type Of question to pique their interest: hey: Do you want to increase the value of your home? Now, if I’m looking to this, I’m seeing hey, I’m a Dallas, homeowner! Okay and you say: hey: Do you want to crease up out of your home? Of course, you want to crease the value of your home right, you kind of piqued their interest, And then you get initial call to action.
Hey go through click here, and this is taking them to a landing page. So I’ll just show you guys kind of what that looks like right here. This says it like seven, simple tips are raising the value of your home before selling Get the tips they put in their email or you go for the name phone email. You know what you’re going for this is obviously just a demo right here, but Then you go through and maybe add a little bit more value, Okay, so that they didn’t they’re like not totally sold to go click and opt-in right there, You can say hey by The way I’ve compiled a free pour the seven simple hacks.
I tell my clients to raise the value of their home or, let’s say, if your local restaurant, we do awesome like Taco Tuesday, where we have like fifty percent off all of our tacos or Hey. You know if your gym owner, Hey we’ve, got an awesome, seven-day, Free like membership or something like that. Just kind of like get you kind of peaked into there And then I always like to close out with another call to action Which is send them to see the same landing page and then thanks And then your name to kind of add some personalization to it.
Alright, so we break this down again. Really quick. You’ve got the you’re calling out your target audience. Okay, you’re peaking their interest with some type of question right, which is kind of like a no-brainer question. Like hey, You know: Dallas residents, Are you looking to get fit for the summer like that? That’s really targeting that that specific market right there, like you, know Dallas foodies.
Would you like to try the best new barbecue place in town or whatever it might be right And then you’re kind of sending them there? And then you can go through and send like Write. Another line of some different bonus or some value that they’re going to get when they go through and opt in so Another one I’ll show you guys really quick, I’m not going to break down exactly step by step like I did the last one, But it’s a Very similar one, but this one is obviously a article Which is cool because, like as I mentioned, that face book advertising mini-course I’ve got for you guys.
I show you how to go through and identify The people who have readed three seconds of your article. Ten seconds of you do 25 %, 50 %, and so on. So it’s really cool, because then you can know like hey this person’s, not a completely cold Audience right. They’ve actually seen my article. They have probably a little bit of an idea of who I am What my business is and how I can go through and help them okay.
So now, let’s jump back over to the Facebook Ads manager. So this is where we are going to go through and create our ad or, as I mentioned earlier guys, if you, you know already Made your post and you’re like hey. I just want to use that post. I don’t wan na have to recreate it. You can click on use existing post right here, Okay, Now what we want to do is we want to select our facebook business page that we’ve got you can see.
I’ve got. I’ve actually got a few two over here, but we come through. I select the Jason ward drop links, That’s the one I want to use. You can even go through and select what Instagram account if you want to run it on Instagram as well, And if you don’t have an Instagram account connected, you can just say: hey use. My Facebook page as that Instagram account okay, Then coming down We’ll just go through, and click select, post it’ll pop up all the posts that you’ve recently posted.
It’s like, let’s say for this one. I want to post this one right here And so now it’s just going to show this and then at this point all we got to do is hit confirm And that’s it, but the ad is completely set up. Now, Let’s go back, Let’s say you don’t have an existing post. You want to create this completely from scratch, So we first want to select the Facebook page right and then we can choose the format right here.
Okay, now I showed you guys. We have the image ad. We’ve also got the article ad. We’ve got these different options right here, And so there honestly guys, I don’t necessarily prefer one or the other They’re, both Good for different reasons, kind of depending on what you want to go through and show. If you want to go and give an insight Look at or of your restaurant or an open house or a you know of your gym or whatever business you’re in Obviously, a article would be kind of nice and kind of like just show.
People inside and the cool thing is guys With this. I don’t recommend so like this one right here. This is a very professional article. These actually don’t perform as well as just kind of like a normal basic article shot with your eye phone Or your whatever mobile phone. You use okay, so I would highly recommend Just going through keeping it basic. You don’t have to go through and have a massive marketing advertising budget for all this, so just go through And use your phone as you’re going through and setting all this up.
Okay, so now you can go through. You can choose Hey single image, single article slideshow. So I like to usually Start with either a single image, like I showed you guys earlier or even the single article and then right here You can go through and upload an image from your desktop. Like let’s say, maybe, you’ve got an image of your gym Or of a home that you’re looking to sell, or you know your restaurant, whatever It is or you can even go through and you can use some free stock images And you’re going through select.
Let’s say you are a Realtor right, that’s kind of the example We’re using. So we want to go through and use a home Okay. So we go through. We click on this and, like you can see, it’s got a watermark when it goes live It’s not going to show the watermark Okay, so you don’t have to worry about that. We’re going to hit confirm Okay! So now it’s going to pop up It’s going to show us the ad right here and then, let’s say our website I’ll just pull up my website right here, Arsalan kg comm – let’s just throw that in that’s! This is where we’re trying to send people to Okay and then well.
We use kind of like that same method now, just for just sake of time, guys I’m just going to copy and paste this right here and We’ll come back over here into this text box. Here It says home what we’re going to Do is just like go through and put that right in here And then the cool thing is, is we’ve got some of these templates for you guys, so we can say Dallas, homeowners and just kind of fill in your Own information, so you can say, hey get my tips here and link out to We’ve got our website up here, Which guys, if you guys go through my facebook, guys mini-course drop comment down below give it a thumbs up.
I show you guys the difference of why you should use a landing page as opposed to your main website. Obviously this one I’m just using our main website. I highly recommend not doing that. I just want it. Okay, and you can say down here: Hey thanks. Your name Jason Wardrop, okay, So now we come down here. You’ve got the headline right here, so you say, like hey: Dallas homeowners Increase The value of your home, Something like that rights like go through kind of grab their attention right there, And then I like to do for the call to action.
You’ve got all these different options, Or you can even say hey no button. I like did you learn more because if somebody’s interest is piqued like they do technically want to learn more right, and so, instead of saying like sign up or what, like you know, request time, it’s kind of a little bit like sign up almost is a Little Bit standoffish, so I like to kind of do, learn more because it’s like hey I’m curious.
I would like to learn more okay, then down here at an overlay image. I just leave that multiple languages just leave that I want initially show that now display link optional. I just probably leave that for right now, Then do speed, link description, so you guys can see over here. This is the mobile newsfeed and if we want to check and see like what it looks like on different platforms, We can scroll through, and so this is what it would look like on your desktop Newsfeed and that’s where this newsfeed link description would be okay.
So we can say, like hey, Increase the value of your home, something like that and then you’ll see it’s going to pop up down over here, But I think because our headlines so long, I think that’s why it’s not popping up. So normally, if your headlines Not super long, It will pop up down over here It’s not going to Sara Lee pop up on your mobile or you know, or even on Instagram. So this isn’t like super super important.
But if you want to go through an out of that, you totally can, then you can see right here. This is what’s looking like on Instagram, so it’s kind of nice be able to go through and sort through and see what it looks like on these different platforms there, and then all we don’t have to do is just hit confirm and We have now gone through And created our advertising campaign right guys, So that was kind of like a you know, a quick run through.
I wanted to show you guys all the different steps And why you should be using the Facebook Ads manager as opposed to Boosting your post. You want to make sure you get the right objectives, but if you’re looking to use like you know, lead forms like I talked about where it’s got, that little form that pops up and Facebook automatically fills in the information with the name phone number, an email address Or if you guys want to go through and create custom audiences With people visiting your website already or reading articles, Or you know, people that are already on your email or in your contact database, be able to market specifically just to them.
I have that all in my facebook ads mini-course to drop a comment below give it a thumbs up. I will get you guys that hundred percent for free I’m not trying to charge you guys anything, I’m just trying to go through help you out, I was I’ve, been actually listening to gary vaynerchuk’s new book. It’s called crushing it. It’s awesome. If you guys have not gone through and got that, read it or listen to it or whatever I highly recommend it talks about going through and building your personal brand to take your business to the next level.
Okay – And he talks about you – know Facebook ads the importance of that And how you can go through and and grow your business more and more, and so honestly guys. I just want to provide you guys with some massive value, because I know how it’s helped. My business and what it’s done for me and also countless of other business owners. I’ve worked with now over 3,000 business owners and I’ve seen what it’s done for them.
If you can go through and properly implement what the Facebook advertising platform gives you and allows you to do. You can be Extremely successful. It can be a total game changer for your business. So so I met you guys earlier. If you guys want that drop. A comment down below give this article a thumbs up. Also, if you guys don’t mind, let me know what you guys thought of this tutorial. I know there’s like the Facebook Ads manager, Honestly guys We could be on here for 4 to 5 hours, But I know you probably don’t have the time to go through and sit through all that stuff.
That’s why, in that Facebook Ads mini course, I’ve broken it down into little ten to fifteen, Maybe twenty minute articles to kind of show you different aspects of the Facebook Ads manager, how to get your business going and bring it to the next level? Okay, so Anyway, thanks so much for reading today, guys if you guys are brand new here, My name is Jason Wardrop. If you like content like this, you want more of it, make sure you guys subscribe.
The blog also hit that notification bell, because we Will go live from time to time, so I can go through. Show you guys different things. You can jump on, ask questions. I can answer those live and help you guys out with your business. The best of my ability, and on this blog I like to go through and share with you how to generate more, leads, make more money and grow your business. So, if that’s anything that you’re in today makes you guys subscribe and thanks so much for reading today – And I will see you all tomorrow –
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So, yes, obviously you can go through and you can go boost the post and get more likes, get more comments, But I’m not talking about that. I’M talking about how to go through and strategically Leverage and use that Facebook ad, so that we can go through and Compile likes and comments from all the different ad sets that we’re going through and creating.
Now. The thing is, is when we go through and we create multiple ad sets Like, let’s say we’re, creating a campaign, and we want to get conversions. We want to get leads on our landing page Right and then, if we go through, we want to use that same ad, but we duplicate the ad set. What happens is Facebook actually Duplicates that ad and so it’ll be the same exact ad, but it’ll it’ll create a completely new one.
It doesn’t carry anymore over of any of the likes and the comments. So We don’t want this because, like if somebody goes through and let’s say you’re targeting one ad set is targeting, Let’s say Texas right, another ad says targeting Florida or whatever It might be. You know obviously, ad sets are targeting different audience types, whether its geographic location or interest or whatever It might be.
If someone in Florida likes your post, okay Or they have a positive comment or something like that, You want people in Texas to see that same exact thing. Right like or I mean That’s, probably a bad example, because geographical location can kind of get iffy. But let’s say you go going through you’re targeting different interests. You want people to go through and see that there’s a lot of social proof That is the power of Facebook Advertising, or I seen that other people.
Besides us them are liking. It they’re engaging with it and they’re connecting with your ads, So what I just want to show you guys really quick. This is not that long, a article, because it’s very simple and easy to do. Let’S just come over here. Let’S click on this traffic demo page right here or this campaign – So we’ve got this. This is obviously just a demo and everything like that, but we’ve got this ad set right here, We’re just going to click to the ad level.
Okay! So now, once we’re here, we’re just going to come over here We’re going to make sure this is checked right there We’re going to click on preview, Okay, so this is going to pop up a little preview of the post or the ad or whatever you’re going Trying to promote Now what I’m going to do is click on this button right here. Click on that, It’s going to say: hey Facebook posts with comments; Ok, so this is basically to pop it up on your newsfeed as if it’s you know, just a normal pulse right here.
Okay – And so this is what this is. A post is something that we’ve been Promoting right here for one of our webinars, and this is Jason right here He’s a loan officer, You can see, we’ve got 23 likes, we’ve got some hearts and we’ve got even some comments and all this stuff. So we want to be able to carry that over because, like Richard right here He’s got a great comment. I’M a true believer. It works, you know, So we want everyone to be able to go through and see the social proof behind this net right.
We don’t want to go through and start completely from scratch with every single ad that we start over, because that’s Naturally what Facebook does, unfortunately right. So what we’re going to do is we’re going to take this URL, this ID Okay, so everything at the very end. Okay, so it’s right here, this long number and we’re just going to copy this okay. So once we copy that we come over here Back to the ad set level – Okay, So this one – I just have it as like: it’s it’s just super open.
We want to duplicate this Okay, so we would duplicate it. It says: okay, Do you want to do so like this is basically just creating a new ad set, so we can target different People different audiences and we just want to use the original campaign, We’re going to click duplicate right here and it’s going to pop up And allow us to go through and change up the targeting. So I’m going to come in here and say: Demo ad set number two right: Okay, then we can come down and if we have like a custom audience Like, maybe we want to go through on one of them.
We want to target people that have visit our website and another one. We want to target People that we’ve uploaded as leaves or people have readed our articles or whatever It might be right Or we can come in here and say hey. I don’t want everyone in the United States. I just want people and kind of like the example we’re showing before everyone in Texas Right. So we come down here and we can pick.
The age group Obviously go through. Do your custom targeting It doesn’t really matter. I mean this is not kind of the key part that we’re showing you right here and then we hit publish Okay. So now, once we hit publish on this it’s going to go through and because we duplicate it technically, it would go through and Create a new ad that doesn’t have any lags any comments, Nothing on it’s completely from scratch.
Okay! So now what I want to do is I, like, I like to refresh guys the new Facebook guys manager. Sometimes I don’t. I don’t love it. It’S kind of a pain in the butt, So I refresh it because it wasn’t popping up automatically like it used to Which I love the the way he used to work Now. They’Ve kind of compiled compiled the power editor with the new Facebook Ads manager, not my favorite, So we click on right here and then now what we could do is if we just go over here and hit edit and Remember how we grabbed this URL this ID.
We just copy that, and we could say: hey use. Existing posts enter the post ID Paste it in right there, Okay, so, instead of creating that we want to use use existing posts and your post ID hit submit Okay, you know I’ve got the target on Instagram. This articles longer than 60 seconds, That’s why it’s giving us the air right there Look at this guy’s we carry over all 24 likes. We carry over the comments We carry over the shares and then we hit publish and we are set and ready to go.
So that is how you can go through and 10x is social proof With your facebook advertising. With all of your ads, your campaigns, your ad sets everything that you’re setting up now I just went through, and just yesterday I had some URL issues with my webinar registration page, So I had to go through and reset all my campaigns. All my ad sets everything which is a huge pain of, but because I usually don’t like to work on Sundays, but I Had to get it back up and running so that we could get keep our business push it forward.
So anyway, what I did was go through, and I had a bunch of look like audiences right now. We cover that in a different article, if you guys were like what the heck are looked like audiences, I can go through and cover That drop. A comment down below, if you’re, totally confused on that, and I can explain that in another article. But basically these look like audiences are like your your just your audiences.
So, instead of targeting people in texas or Florida, Okay, I’ve got look like audiences of people who have bought our software program or people have bought another one or a program. So There’s all these different audiences, and so, instead of going through and targeting all these audiences and creating new blank ads started completely from scratch. I want to go through and take those ads that already have bikes already had comments already had everything and Just kind of carry them over Like I have some ads that have almost 2,000 likes on those which that’s a lot of social proof right there like.
That is a ton where you know If somebody hits that sees that ad, like wow, hardly like almost 2,000 people have liked this They’re a lot more likely to go through and pay attention, as opposed to you know an ad that has absolutely no likes no comments, Because then, like Humans, just out of nature guys, They don’t want to be the first one to take action, They’re kind of scared, They’re, hesitant They’re, like whoa, I don’t know, and so that’s why.
I, like all these little social proof, things where you go to websites now. You know like have a little thing to pop up at the bottom. It’Ll say like hey this person just bought five minutes ago, or this person just bought ten minutes ago And then or if you’re liking a live event and there’s a seller on stage. They sell something, and then one person runs the back. It kind of triggers that up those other people to go through and run back to the back of the room to buy whatever they’re Selling right, Because, like no one’s right in the back, You don’t want to be that awkward person like you’re running the back.
We’Re like, let’s say you know you are in a live event or you’re in some room Someone’s like hey, who here Does this like? Who here, You know, Choose their food with their mouths open or something kind of weird. You don’t want to be that weird person like raising your hand, So it’s the same thing with all this stuff guys. That is the point of Facebook. That is the point of Instagram all these social networks and the social networks, Advertising platforms.
If you can get that social proof, unlike you know, Google banners, You can’t really see how many people are clicking on those banners. You can’t see any of that other stuff, And so this is huge guys. So this is a quick refresher. All you got to do. Is you hit preview on the ad? You pull it up, So it just shows this look at this. It’S just showing this app And then this is the post ID right here. We just copy that come back over here.
We use use existing posts, enter the post ID paste it in there submit, hit, publish and we are done. We are good to go So anyway, guys. Hopefully this article was helpful if it was give it a thumbs up, drop a comment down below. Let me know what you guys thought and if you guys are brand new here, make sure you guys subscribe, because we New articles every single week, helping you generate more leads, make more money and grow your business with.
That said guys, I hope you have an amazing rest of the day and I will talk to you all soon.
Yes, you go shout out to almighty tsipras out there. We are gathered here today to sip some tea honey, so make sure you guys have your tea cups ready, because you already know this you, what hi hey you guys happy Friday. So I want to come out here and talk about the whole Alexis Kai situation. So if you guys don’t know this entire situation is messy as hell and it’s been going on all damn day.
So, what’s going down, is that basically Alexis sky from Love & Hip Hop? I don’t know whatever state you want to pick her and her BFF Ike. He got into it last week. That’S where, initially, all this drama happened, Alexis Skye accused him in front of the world of you know, basically setting her up and robbing her and now he’s seeking his revenge. So this is what she wrote. Last week she goes at King Ikey.
You were in my house with your friends and all my shit is gone now, MacBook my bags lol, so I’m not supposed to be upset. Did I come on IG with this shit? You sitting here doing snake shit. I don’t give a fuck about no blocking on the page. Tell them. I want my shit back. You didn’t call me once to ask me if I’m good or nothing, but that’s what started everything and then King Ikey took his Instagram page last night to basically air out her dirty laundry and then he started up a new gossip page and he also had people.
You know acts and any type of questions they wanted to, and then he was replying back to all of those questions and of course these questions were messy as hell honey. So I want you guys to go ahead and check out everything they did. He was exposing yesterday in today on Instagram y’all, go ahead and check this out. So after you got done exposing everything he then take the social media and he basically said not.
Everybody wan na call / text me trying to fix shit damage done soon. As you post it they’re trying to destroy my reputation, I bet don’t nobody call or text me damage done. My turn. 100. I key trick to social media and he wrote this. He says Alexis. You can stop calling my mother making up lies and sending threats before I retaliate soon, as some beers come my way game on, you started it by posting that email insinuating.
I accepted money from somebody without your knowledge. Well, you know damn well what the deal was and that’s all i’ma say. The only reason I did the question and answer was because you posted that email insinuating. What you did when you leave it alone, I will as well. Then he says I got a bunch of articles messages and info of you doing a lot of things, none of which I release then last but not least then says this and yes, somebody paid me to get Alexis to where they closed.
She agreed to do it, and now all of this is going on and she’s acting oblivious to the facts, so cou, since you want to play me like you didn’t know, and since you want to play me like you didn’t know and try to tarnish my brand. I’M going to do the same. I said I wouldn’t resort to this, but motherfuckers left me no choice so when he wrote that to me that was a threat and so a lot of people really upset they’re like okay.
It’S one thing for y’all to go back and forth, but now you time out, you know releasing the m’s and messages and article that’s crazy. So then, all of a sudden, nobody, nobody at all here – comes Tommy from living, hip-hop, ATL and basically she goes off on social media. So she says if I ever fall out with my punks and they try to air me out. I’Ma show them the meaning of hashtag Tommy. Shit. Loyalty is a foreign country that doesn’t exist, no more shit’s whack as fuck, and then she also went on to write.
I swear ain’t, no real ones left man. Shit say I don’t hate it here, but I hate you niggas here hashtag Tommy shit. So then people started kind of confronting her like well. Why are you getting involved? Nobody even mentioned your name like. Where did you come from? Everybody else wrote on her page and they’re like yeah, be letting her call y’all, punks and then Tommy came back and said it sounds better than faggots.
So that’s causing a lot of controversy t because people feel like you know under no circumstance should she be saying. Faggots and then up, he was saying: well, she wasn’t saying it. She was just saying that you know it’s better than calling them that, but then is it okay for her to cause them punks as well, and that’s something for the gay community to get involved with. That’S not really for me to you, know too much speak on, but I will say this.
You know I noticed a lot of women, especially in reality television hell, even in regular television in the industry. You know IG models and all that you know they let it have gay men, do their makeup and do the hair and make their eyebrows look on fleek and all that other stuff. But let some shit go down. There are types of punks and faggots and all types of shit like that, and I don’t say that to be disrespectful, I’m just keeping it real in the context of the conversation.
So if you can’t handle it, you know what you need to do, but that’s why? I always tell a lot of my gay friends, be careful who you call a friend and whose hair and makeup that you do make sure that they genuinely like you as a person and not just your skill, sets that you add to their beauty, because I noticed That a lot and she may say that it’s better to call them punks than faggots, but to me they’re both derogatory.
You know I’m saying that’s like saying: well, it’s better for you to call me a bitch Unum saying, as opposed to a whole they’re, both derogatory. I don’t want you calling me that, in a context where I don’t know you we’re not playing so but again, gay dudes still going to be lining up to do our hair and makeup. So again, that’s a conversation that gay men need to have amongst themselves and figure out.
Is this acceptable? So I don’t know that’s a whole nother can of worms honey, but the whole situation is definitely crazy. It’S definitely messy, but I will say this: I can’t Alexis sky we’re, never really friends, because I don’t care if me and my friend fall off. If I consider you a friend whatever you told me why we were friends, I’m going to take that with me to the grave, because that’s that’s how I was built.
We know a lot of bitches ain’t built like that. So as soon as they filed life, or as soon as again, they fucking fillings, they want to spill all the tea. Even if it’s fake tea made-up tea, you do, they want to try and do stuff to try and ruin. You or you know, try and make your reputation look bad, but, like I always tell people when you have integrity, your integrity speaks. So you don’t ever even have to address the bullshit.
A lot of folks are waiting for a Lexus guy to address it and say something: she hasn’t really responded back to his question and answer segment, maybe she’s ignoring him, but I think it’s really sad. You know. I do agree with Tommy when she says that there’s really no loyalty – and you have to be careful – who you call a friend who you allow into your inner circle, who you choose to deal with, because people are miserable and they wait for a moment of weakness.
To like take things overboard, it’s one thing to be upset. It’S one thing to go back and forth, but when you’re spilling you know private information and private tea between you and a so-called friend that lets me know that she was already saving up ammo who’s waiting for this day. So that shows more of your character but see where he messed up and where a lot of people mess up when they try and do shit like this, they end up playing themselves.
Okay and that’s the best part they play themselves and he played himself because what he doesn’t realize is that now you fucked up your reputation, who’s going to trust you with some real shit, who’s going to come to you in confidence and tell you anything. You know. I’M saying everybody’s going to know that you’re, just messy, you save receipts, to use it at a later date and throw it in people’s faces.
He just made his brand look ten times it’s worse, then Alexis guy could have ever made his brand. You know. So that’s the thing. Sometimes, when people try to hurt you, you just allow them to dig their own grave and then read how hard it is for them to climb about that bitch. So you know Alexis guys, probably somewhere sipping tea honey, having a good old funky time. Reading this whole mess that I keep made of himself because he looks a lot worse in the situation.
Then she does. She feels like she was robbed and she was upset and she’s trying to figure out what’s going on and then from that you go and tell are her business honey. When I tell you ain’t, no loyalty, that’s why I roll solo, dolo, okay, so hopefully Alexis Chi. Will be able to handle herself and figure out this shit out, but as far as I concerned, I wouldn’t trust him as far as I could throw him with all that messy shit.
He don’t pull it on social media, so anyways y’all. Let’S go ahead and get the discussion poppin, I’m enjoying this Friday. The weather is good. I’M living my best quarantine lights. I hope you guys are doing good as well. So let me know your thoughts. Make sure you guys hit that subscribe button make sure you hit the thumbs up and last but not least, don’t forget to hit that notification bell. So that way you down with the notification squad honey.
So let’s go ahead and get the discussion poppin go ahead and leave a comment: all right: deuces
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Yes, you go shout out to almighty tsipras out there. We are gathered here today to sip some tea honey, so make sure you guys have your tea cups ready, because you already know this you, what hi hey you guys happy Friday. So I want to come out here and talk about the whole Alexis Kai situation. So if you guys don’t know this entire situation is messy as hell and it’s been going on all damn day.
So, what’s going down, is that basically Alexis sky from Love & Hip Hop? I don’t know whatever state you want to pick her and her BFF Ike. He got into it last week. That’S where, initially, all this drama happened, Alexis Skye accused him in front of the world of you know, basically setting her up and robbing her and now he’s seeking his revenge. So this is what she wrote. Last week she goes at King Ikey.
You were in my house with your friends and all my shit is gone now, MacBook my bags lol, so I’m not supposed to be upset. Did I come on IG with this shit? You sitting here doing snake shit. I don’t give a fuck about no blocking on the page. Tell them. I want my shit back. You didn’t call me once to ask me if I’m good or nothing, but that’s what started everything and then King Ikey took his Instagram page last night to basically air out her dirty laundry and then he started up a new gossip page and he also had people.
You know acts and any type of questions they wanted to, and then he was replying back to all of those questions and of course these questions were messy as hell honey. So I want you guys to go ahead and check out everything they did. He was exposing yesterday in today on Instagram y’all, go ahead and check this out. So after you got done exposing everything he then take the social media and he basically said not.
Everybody wan na call / text me trying to fix shit damage done soon. As you post it they’re trying to destroy my reputation, I bet don’t nobody call or text me damage done. My turn. 100. I key trick to social media and he wrote this. He says Alexis. You can stop calling my mother making up lies and sending threats before I retaliate soon, as some beers come my way game on, you started it by posting that email insinuating.
I accepted money from somebody without your knowledge. Well, you know damn well what the deal was and that’s all i’ma say. The only reason I did the question and answer was because you posted that email insinuating. What you did when you leave it alone, I will as well. Then he says I got a bunch of articles messages and info of you doing a lot of things, none of which I release then last but not least then says this and yes, somebody paid me to get Alexis to where they closed.
She agreed to do it, and now all of this is going on and she’s acting oblivious to the facts, so cou, since you want to play me like you didn’t know, and since you want to play me like you didn’t know and try to tarnish my brand. I’M going to do the same. I said I wouldn’t resort to this, but motherfuckers left me no choice so when he wrote that to me that was a threat and so a lot of people really upset they’re like okay.
It’S one thing for y’all to go back and forth, but now you time out, you know releasing the m’s and messages and article that’s crazy. So then, all of a sudden, nobody, nobody at all here – comes Tommy from living, hip-hop, ATL and basically she goes off on social media. So she says if I ever fall out with my punks and they try to air me out. I’Ma show them the meaning of hashtag Tommy. Shit. Loyalty is a foreign country that doesn’t exist, no more shit’s whack as fuck, and then she also went on to write.
I swear ain’t, no real ones left man. Shit say I don’t hate it here, but I hate you niggas here hashtag Tommy shit. So then people started kind of confronting her like well. Why are you getting involved? Nobody even mentioned your name like. Where did you come from? Everybody else wrote on her page and they’re like yeah, be letting her call y’all, punks and then Tommy came back and said it sounds better than faggots.
So that’s causing a lot of controversy t because people feel like you know under no circumstance should she be saying. Faggots and then up, he was saying: well, she wasn’t saying it. She was just saying that you know it’s better than calling them that, but then is it okay for her to cause them punks as well, and that’s something for the gay community to get involved with. That’S not really for me to you, know too much speak on, but I will say this.
You know I noticed a lot of women, especially in reality television hell, even in regular television in the industry. You know IG models and all that you know they let it have gay men, do their makeup and do the hair and make their eyebrows look on fleek and all that other stuff. But let some shit go down. There are types of punks and faggots and all types of shit like that, and I don’t say that to be disrespectful, I’m just keeping it real in the context of the conversation.
So if you can’t handle it, you know what you need to do, but that’s why? I always tell a lot of my gay friends, be careful who you call a friend and whose hair and makeup that you do make sure that they genuinely like you as a person and not just your skill, sets that you add to their beauty, because I noticed That a lot and she may say that it’s better to call them punks than faggots, but to me they’re both derogatory.
You know I’m saying that’s like saying: well, it’s better for you to call me a bitch Unum saying, as opposed to a whole they’re, both derogatory. I don’t want you calling me that, in a context where I don’t know you we’re not playing so but again, gay dudes still going to be lining up to do our hair and makeup. So again, that’s a conversation that gay men need to have amongst themselves and figure out.
Is this acceptable? So I don’t know that’s a whole nother can of worms honey, but the whole situation is definitely crazy. It’S definitely messy, but I will say this: I can’t Alexis sky we’re, never really friends, because I don’t care if me and my friend fall off. If I consider you a friend whatever you told me why we were friends, I’m going to take that with me to the grave, because that’s that’s how I was built.
We know a lot of bitches ain’t built like that. So as soon as they filed life, or as soon as again, they fucking fillings, they want to spill all the tea. Even if it’s fake tea made-up tea, you do, they want to try and do stuff to try and ruin. You or you know, try and make your reputation look bad, but, like I always tell people when you have integrity, your integrity speaks. So you don’t ever even have to address the bullshit.
A lot of folks are waiting for a Lexus guy to address it and say something: she hasn’t really responded back to his question and answer segment, maybe she’s ignoring him, but I think it’s really sad. You know. I do agree with Tommy when she says that there’s really no loyalty – and you have to be careful – who you call a friend who you allow into your inner circle, who you choose to deal with, because people are miserable and they wait for a moment of weakness.
To like take things overboard, it’s one thing to be upset. It’S one thing to go back and forth, but when you’re spilling you know private information and private tea between you and a so-called friend that lets me know that she was already saving up ammo who’s waiting for this day. So that shows more of your character but see where he messed up and where a lot of people mess up when they try and do shit like this, they end up playing themselves.
Okay and that’s the best part they play themselves and he played himself because what he doesn’t realize is that now you fucked up your reputation, who’s going to trust you with some real shit, who’s going to come to you in confidence and tell you anything. You know. I’M saying everybody’s going to know that you’re, just messy, you save receipts, to use it at a later date and throw it in people’s faces.
He just made his brand look ten times it’s worse, then Alexis guy could have ever made his brand. You know. So that’s the thing. Sometimes, when people try to hurt you, you just allow them to dig their own grave and then read how hard it is for them to climb about that bitch. So you know Alexis guys, probably somewhere sipping tea honey, having a good old funky time. Reading this whole mess that I keep made of himself because he looks a lot worse in the situation.
Then she does. She feels like she was robbed and she was upset and she’s trying to figure out what’s going on and then from that you go and tell are her business honey. When I tell you ain’t, no loyalty, that’s why I roll solo, dolo, okay, so hopefully Alexis Chi. Will be able to handle herself and figure out this shit out, but as far as I concerned, I wouldn’t trust him as far as I could throw him with all that messy shit.
He don’t pull it on social media, so anyways y’all. Let’S go ahead and get the discussion poppin, I’m enjoying this Friday. The weather is good. I’M living my best quarantine lights. I hope you guys are doing good as well. So let me know your thoughts. Make sure you guys hit that subscribe button make sure you hit the thumbs up and last but not least, don’t forget to hit that notification bell. So that way you down with the notification squad honey.
So let’s go ahead and get the discussion poppin go ahead and leave a comment: all right: deuces
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