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Online Marketing

SEO for Beginners – How to Rank in Search

And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.

I’m scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.

Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.

So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.

Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.

You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.

So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.

Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.

If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.

It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.

Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.

It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.

Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’m going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.

This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.

You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.

They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.

All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.

On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.

People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.

It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.

Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).

Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.

So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.

 

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Online Marketing

Using Direct Response Marketing to Attract More Customers

But how is direct response? Marketing different than that Good question, So direct response marketing is different because direct marketing You’re, just talking directly to the client like an e-mail But direct response, marketing you’re doing something to elicit a specific response from Your potential client, So what are some examples of this Say? For instance, you have a article that you put on Instagram and you’re, telling people about what you’re offering a service a product, and you tell them.

I want you to call now. Yeah They have to take a specific response in order to take part of it. Gotcha So when handled the correct Way it can be very beneficial and bring about some interesting results For one it takes out. All the intermediaries, It’s just between you and your customer – You don’t have to have the middle man. Second, it’s pretty cost effective. You don’t have to have Mass market saturation with traditional marketing methods And then the third, it’s also Measurable and trackable: Okay, You can see your ROI and then also it adheres.

To some good old-school marketing methods – and it doesn’t go with some of these trends that are flighty Gotcha so would an example, be I do an Instagram post Specifically, for let’s say a new backpack that I just came out with and then I have a link and They go and they buy that Exactly so in crafting your Direct response, marketing there’s a couple elements: That you want to have, For instance, the proposal Rather than thinking hey buy my product.

You actually want to go into some details, Especially like trial Period what the person is going to sign up for answering a lot of the questions that a person may have Gotcha so part of this proposal? Is you want to create some urgency? You want to give them all the information and kind of lead them down the funnel. Why is this important What are the details and, at the very end, maybe This is a trial period.

I see this a lot with webinars or different online courses. You know it’s a limited time offer within the next three days. This is introductory price and the price goes up right, so you’re always kind of leading Them down that funnel and giving that sense of Wow this is important. This is what I need and I can’t wait. I need to buy this now. You want that response. You want to make that person feel like they can’t miss out.

So let’s say that I’m An online business coach I’ve just opened up my Online one-on-one coaching and I’m going to let my Subscribers know about this, So one way that I could do This is through a webinar and I’ll. Let everyone know that hey one time only I’m doing this webinar, I’m going to give you five tips on how to crush it in social media. And this is the only day that I’m going to do it so I’m creating that urgency, so people will come they’ll sign up, Hey, I’m not telling These tips anywhere else.

This is the only place You’re going to find them, I’m never going to do a blog post about them. I’m never! You know. I’m Just really creating this, like you got ta, be there moment And for them to register. That would be the response that you want, Then, in the webinar at the end, I’m going to let them know Hey I’ve opened up my online coaching. I only have ten spots and you guys here. Reading this webinar are the first people you’re Going to get the first chance, so if you want to here’s, my Special introductory price, and after that, once I Hit those ten spots done So if my goal was to get ten new clients, this would be a great way.

To create that funnel, create that sense of urgency and hopefully be an effective way to Get those new clients. So today we talked about Direct response marketing and how it can bring you more customers. We would love to hear from You in the comments below what other topics would You like us to talk about And, of course, be sure to Like subscribe to our blog and hit that notification bell, so you’re always notified Of our next new article Until next time, this is The Journey

 

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Online Marketing

How to Optimize Images for Web and SEO

There are so many different ways you can go about that, but We’re actually going to cover how to actually optimize Your images for web and SEO here on The Journey All right fun facts with Nealey time. Did you know that images are The second most popular way to search after keywords.

No, but that makes sense I mean people buy with their eyes right Absolutely so leveraging The power of images with your content is crucial And that’s why, if you want to really make your business stand out and be noticed, you have to leverage the power Of images with your content, So there’s a lot that goes into it and I’m not going to do. All the work for you Come on. Please help a girl out All right I’ll at least help you I’ll.

Take you through your own website and show you at home a quick demo of how to optimize your Images for web and SEO Perfect: Let’s do it Cool compromise All right Alex. So, let’s Check out some of the images on your website, so where do You go and upload your images, So I normally go to where it says: media [, Nealey, ], Okay. So let’s Check out some of the content that you’ve uploaded All right, so all burgers, I dig it [ Alex ], Nothing wrong with that.

So let’s check out one of these images Cool, so I’m noticing some good things and noticing some not so good things. Let’s dive into this little bit: Okay, Alright! So we’ll start with a good Start with the positive right. So I do see here you have Some of what’s called “ Alternative Text.” Now, when Google or other Search engines crawl, your site, it can’t actually see This delicious burger, All it sees is that it says “ image”.

It doesn’t know what to do with that. That’s where that Alternative text comes in so this one, you put awesome Burgers, which is good, it’s descriptive, shows Exactly what it is, But I don’t see you have it On any of your other images, So you definitely want to Write some type of description of what that is, that way, it Gets indexed by search engines because, like we said before, it is the second most Popular way to search Okay, so every image gets Its own alternative text Yeah, and you really Want to describe it too, The more descriptive the better.

This also helps for Visually impaired people that are on your site, That have screen readers So if they’re on your site, It’ll have delicious burger it’ll. Have this or it’ll have that versus just going and saying Image is not very helpful. You got to keep the site successful to Moving on to title Your titles aren’t bad I’ve seen worse. I’ve seen The ones that are like screenshot dash this date dash blah again, that’s not really helpful.

You want to be as descriptive as possible. [ Alex ], Okay, [ Nealey ], So this one says Beef dash blur dash bread and then some numbers. How do I make it better? So we can probably just Get rid of the numbers Again, it has to be Descriptive of what the image is all about, so beef dash blur Dash bread that one’s fine You want to have those dashes in there,’cause that’s! What’s going to Show up in the address bar [ Alex ], Okay, It’s also something that Google kind of takes a look at as well, And then WordPress saves in real time.

So as soon as I clicked Off of that, it saves So you kind of have the same trend here. Blur dash buns dash burger those numbers just get rid of the numbers All right. The next thing, You really want to look at are the captions of the image themselves. The captions are one of the Most read parts of a website so having something there again, As descriptive as possible, Now, if you got this image elsewhere, usually caption has the source Of where you got that image, These are your photos and Since you’re Alex eats food, so it’s yours there and Then description same thing As descriptive as possible: The more descriptive, the more keywords you can Add to your website’s images, the better you are going! To be in search engines, [ Alex ].

So what would be a Good example for a caption here, literally just really describe it Juicy delicious burger. I can’t type today I really can’t type today With tomatoes, lettuce, cheese, And Dijon mustard sure, So it’s a pretty solid caption and I really cannot type today, Let’s add burger in there too, Oh yeah, maybe I guess Burger there. We go Nope, not there. Let’s put it right here, I’m struggling today, I’m just hungry.

It’s about that time. [ Alex ], ( laughs, ), A mustard burger Juicy, delicious mustard, all right All right now with this, it’s not really optimizing it for SEO. But it is optimizing it for your website itself. Now what you don’t want, To do is have an image: that’s like 5000, with by 5000 height, It’s way too large. My screen, Is definitely not that big? You want to keep them condensed If they are pretty big.

You Can resize them on a computer and re upload them? You can actually resize Directly in WordPress, by going to edit image, And then right over here, there’s new dimension. You Can literally just type say I want this to be 800 width, it will automatically Constrain it down to by 533 Click scale and then It’ll shrink my image, so it’s not as large. You also use the plugin WP Smush, smush And it’ll.

Basically do What exactly what that is it’s going to smush your Images so they’re not as large, because also the faster Your website is the better search results. You’ll come up with whether it’s text based search results or image, search results, Good to know perfect. Well, thanks, so much Nealey. Hopefully my great burger pictures will get seen a lot more now, Yeah Be sure to let us know. In the comments below what kind of articles you Want to see in the future Yeah and while you’re there make sure you smash that Like button as always Subscribe to, the blog and You can get this content first.

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Online Marketing

Use Free Ad Credits to Boost Your Online Presence

You run your business First.

Let’s talk about How to find and enable one of our value ads for Websites plus marketing Free ad credits, You can use these for running a campaign to reach out to your target. Audience and let them know you’re here and what you’re all about Yeah. So, let’s start at your Websites Plus Marketing dashboard Locate the marketing link. In the upper navigation Scroll down to ad credits and offers, You should see the free ad credits to start your marketing campaign.

In this case, we’ll set Up a Snapchat campaign using our available credits, We’ll want to make sure We’re set up in Snapchat before we start. You should also see a few of The deals available to you from our partners, below that These are only some of the Deals you have available to you We’ll show you where to locate. Others, after we walk through our Snapchat, set up We’ll click on the yes Please call to action within the Snapchat credit box.

You can see that this Will apply $ 100 credit? All we need to do is set up the campaign Now. One thing to note: you do need to spend at Least $ 100 on your campaign to receive $ 100 credit, Some of the ad credits Will require less or more depending on the marketing blog Click create an ad to get started. Snapchat will need some basic Info about your business to make sure your ads go. To the right audience So we’ll fill that out now, Okay, so in my case I want more traffic going to my website.

So I’ll select the first option, Depending on your business and objective, you may choose one of the others I’ll add my website link and I’m going to add my own image for the ad, So I’ll skip adding one from my site. I’ll add my headline. My call to action button and an image I have saved on my computer Now I’ll set up some of my Target audience information, so it gets to the right. Potential customers I’ll add my location and other details, so it limits the scope.

Of where the ad goes, This is also where I set up my budget. You don’t have to throw all of your eggs in one campaign basket. In many cases you wan na Create a few to see which ones get the best response. I enter my payment info and I’m just about ready to launch It’s that easy to set up a campaign. Okay, so, let’s quickly Look at where to find your other deals and offers The quickest way to see. Them all is to go here Just scrolling through so You can see a ton of the things to enhance your business either.

Online or brick and mortar, So that’s it! That’s how you use the ad Credits available to you within Websites Plus Marketing And even if you don’t have Websites plus marketing, you can still use the Information to run campaigns or find the appropriate marketing Blog for your business, I’m Darlene And I’m Emma Thanks. For tuning in Stay safe And stay healthy,

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3 Essentials You Need to Get Your Business Started Online

We’re going to talk to you about the big three, which are your domain, your email and your website yeah. So really, it all starts with the domains of the foundation, because it’s going to be in your email address. It’s going to be the URL for your website, part of your social media. Yes, part of the social media handle once you get there so with the domain name, you want to keep it short and we like to say the radio tested GoDaddy.

If you heard it on the radio when you’re driving home, would you remember it when it’s time to go search for it right and you have to make sure you get it very quickly? A lot of people have a lot of ideas and they’re buying domains. Every day make sure yeah, I’m sure you get yours right away all right so now that you’ve got this domain name you’ll want to get the email address reason being. Is I’m not going to put poppy Joppy 1717 at whatever com on my business cards? No, you! Don’t want to do that.

https://m.youtube.com/watch?v=WFDqhMi08H4

A big part of this is branding once you get the domain name you’re going to be sending a lot of emails, so you’re going to want to pick a good domain name and that email is really what starts to push it quickly. For you all right so now the email and the domain are up and running. We need the website up and running. This is your window to the world. This is what everyone’s going to see when they look you up, so it needs to be attractive and it needs to be mobile-friendly and then from there.

You can get into more specifics for what your business needs right. So, as far as the features go, this is the first time you’re standing up. This website is the first time that it’s it’s on its legs, get the minimum stuff that you need and then out on the bells and whistles later you’re going to need payment processing. Are you going to need people to set appointments on their stuff like that right and, as you consider these features, can you do it yourself, or are you going to hire a pro to do those things for you yeah, it’s going to be an ongoing cost, so Try to plan for the future as best you can consider your initial cost versus your maintenance costs.

So after you get that website up and running after you get your domain name, it’s just going to be maintenance. It’s just going to be chill enough. It’s a lot like real estate, actually right, there’s that down payment to first get into it higher and then from there you’re renting is like ongoing maintenance, cost right and be realistic. It’s you know, do some research, it’s not going to be too high.

It’s not going to be too low, it’s going to be somewhere in the middle time for the future. It’s going to be around for a long time. I’m Joplin I’m Eric thanks for stopping by you.

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WordPress Design Tips for Beginners

For your website right So when someone comes To visit your website, what are some things? That you want them to do For me. The most important thing is: they need to find all of our fresh new content on the homepage, So we have a lot of Content coming out daily, whether it’s interviews or news articles, So I want them to be able to find that and easily find the thing. That’s most relevant to them Right.

So just kinda Go down the rabbit hole of all your content. Getting the freshest first Yep And then possibly find oh cool. Here’s a related article, [, Morgan, ], Yep, yep, And then here’s another article, So that’s super important Yeah, You have a plan for your visitors, So same thing with you. When you want someone to visit your site, is it just to get information about you? Is it to call you? Is it to contact you? Is it to buy your product Whatever it is? You wan na have an idea of what that is going forward so that way, when you develop your website, that is priority number one, whether you’re designing the site or you have someone designing it for you, Okay, so I have a homepage but other than that.

What other Pages are important to have So homepage. Definitely important. If you don’t have a homepage, you don’t really have a website, so that’s kind of important, But other than that. You Want an About Us page, you want to talk about yourself and really talk about how You you help the visitor, the consumer, the customer right, The About Us, usually in typical fashion. Here’s the company’s history.

[, Morgan, ] Yeah, A lot of people may not care about that With your About page. Have it really about how you help them a Little bit of your history but more important how you help them Have a Products and Services page to really showcase what you do Have a Contact page, because that’s super important. For people to contact you And then lastly, a Testimonials page People love that social proof. You can pull reviews from Like Yelp, Google, My Business Facebook, wherever you’ve got a review plug it on the website.

And really show people that you are who you say, you are Yeah and with those Pages people are either finding you through social Or just going to Google and finding you that way, and so these are the Pages that they wan na do and they’re doing their due diligence. They wan na know who you Are why you’re an expert? What other people say about you? What product and services you offer so yeah having those Main ones are perfect All right so now another thing to really keep in mind with designing your website is you want to keep it simple And what I see a lot? Of first time, people do is they’ll, go in, they have like paragraphs and paragraphs Of their content, They wan na have everything there, Literally everything So they throw everything on their website and it’s Just a giant block of text, that’s super hard to read and I know us millennials don’t really like to Read we like to skim so it’s really tough to Understand where to go, Don’t be afraid of that white space That negative space that Basically has nothing, it helps people just see better, It helps out eyes, breathe and relax cause we’re not straining Yeah Right Yeah, What’s some other things to really keep in mind with the website? I think once you start Putting ads on your site is to limit the number of ads.

Obviously you want to Monetize your website, but if it’s just bombarding you with ads, it’s a really poor user experience. I know that I’ll find A recipe on Pinterest I’ll click on it and It’s just bombarded with ad ad ad ad, where I just say It’s the worst I don’t want to make this casserole anymore and I’m done Those clickbait-type articles right, Yep, You’re on social media, you click on it. Then it Gives you like a paragraph and I go onto page two and there’s a bunch of ads and it’s like 17 Pages for what could’ve been like half a page, Yeah, Going back to the purpose of your website, the reason you have a website is cause you’re, hoping to turn these users into clients or paying customers.

So if you have too many Conflicting messages they’re just going to go away; And you’re leaving customers sending them away because You have too much going on Absolutely and I think The as a beginner designer or whatever you’re doing, I would shy away from using ads in the first place. Until you’re established, Like you said, it’s About the user experience and if the first thing they See is just a bunch of ads they’re not going to trust you and they’re, not loyal to you.

Yet to understand like okay cool they have ads, I Already love their content, I love them. Let me help them out and maybe I’ll look at these ads, but if you’re not there, Yet shy away from them, And now, with the website too, you also don’t wan na Have just super random, conflicting colors, It stresses out the Eyes, like a yellow text on white background, just doesn’t work. You really wan na stick to Kind of your brand colors there’s a lot of cool little like complementary color wheel.

Calculators out there online just do a quick, Google search and it’ll show you cool Plug in your primary color and it’ll give you some Complementary colors that look good. That’s not Going to be too overwhelming for the end user on your site, Because if you frustrate them, And stress out their eyes: they’re never coming back Now. I know with your website. You have a ton of content, so lots of experience there.

What are some best practices when it comes to content with designing your website. First off, you want Content that is relevant to you and your business And your audience, If you are a dog, groomer and You are writing about plumbing. Then people coming to Your website are not going to find that helpful and They’re going to go away So make sure that whatever your audience is coming to you for You’re writing content that you like, and you Can use Google Analytics or just ask your audience what They want to hear from you and you can start writing.

More content about that, so it’s more in line with What they’re looking for, but then also you wan na make Sure that it’s consumable, You can’t just have This giant block of text, because you wan na put everything in there. I won’t read it. No one’s going to read it, so it’s as simple as trimming it down to the core message, but if that content is really important, then Just hit that return bar and add some spaces, so that way, it’s nice and easy on the eyes Right.

It’s not an essay When you were in high school, You wan na break it up. Even if the paragraph is not the perfect form make it easy for the visitor to read. Have nice bolded Headlines or bullet points, or quote boxes, break up that content Make your English teacher mad. Okay, Just make it nice and pretty Yes, we’re going to get Some angry angry emails, but with the website itself, Too, you really wan na think about the structure.

Of the content, as well, especially on the main pages, the blog posts and things like that – definitely have to have structure, but so does like say your homepage. Now you don’t want that. Block of text in your hero, So the hero of a website, is basically that first little banner Header area that you see it usually has some type of text saying here’s how I help you a call-to-action and a nice image on The background, usually Images with your website: They have to match your brand.

You can’t just throw out If you’re a dog groomer some plumbing stuff cause That doesn’t make sense. It’s weird What about corny photos Like corny stock photos? I mean, if you don’t, have any photos. I would say that corny Photos are maybe better than a blurry photo from your phone. It’s true But maybe it’s time to invest in a photo shoot, so you can get really Nice, high-quality content and images that really show and display what your brand and your Products and services are Absolutely My two cents, A professional photographer Will definitely elevate you, especially if you’re a brick-and-mortar having someone coming to your place and take super quality.

Photos that way anyone can actually see it is great Worth the investment And now, if you have To use stock photos you don’t always have to Use the super corny ones, there are some free Resources that I like to use when I’m designing websites for clients, so pexels.Com is probably my favorite one and then unsplash.Com Is also a solid option, Basically photographers Are going on there uploading some of their Best work to get exposure and they’re giving away for free, which is super, awesome and helpful.

You can donate to them if You really like their stuff, but it really elevates your website, so it has some beautiful imagery, especially when it’s on-brand Okay, this is awesome, but what else do I need for my website Right? So with your Website you really want that purpose of it right and we talked about what Is the goal of the website? Part of that goal is Having a call-to-action and not just one call To action up in the hero, you want multiple call-to-actions throughout, So a call-to-action Is a usually a button or a link of some sort that says, learn more get now buy this product Subscribe to my email list.

Yes, Something basically telling The user to take action So again you wan na Have in the hero image, but you also wan na, have it Throughout the website itself, at the end of blog posts, I really like to have it at the top of the navigation bar upper right, just because the way that People’s eyes kind of travel around the website, It’s usually in a Z formation, so they’ll start at the top left, which usually your logo they’ll, move over and have the navigation, but then have a call-to-action right there and then they’ll, kinda scroll down, they’ll, see other content And to the right they’ll Kind of finish off, and especially if that menu Bar kind of scrolls down that call-to-action is Always there for them to see and use and take that action.

Nice Nealey pro tip guys take notes Alright. So now another Aspect of your website when designing is truly have Some sort of social share if you can say that five times fast Social share social share, Social share social share social share, woo got it. I’m impressed Pretty good She’s kind of the best So now, with the social share. I know what you’re thinking right, like that’s, not design, But design is every single Part of your website – and you really need to be Designing with purpose So how is social share? I can only say it one times fast.

How has that really changed your website? Well, for our website. We want people to. We do a lot of blog posts, news articles we wan na share our interviews and so having those buttons at the end of every article is crucial because we will have Article that will go viral and that’s really the goal. If you’re writing content, that is a blog post or whatnot, you want, as many people To see it as possible, so having that option that At the end of the article, they can just click and share it to their favorite.

Social network is key. If you don’t have it you’re missing out on potential new viewers and new users who can find you and your Business and your content With social shares, it can be on, like the left side bar of Like your blog page, you can have it in the widget Area on your right side bar, you can have at the bottom of a blog post. Usually people have it in Either the header or the footer, The more places you can Add it to your website without it being overwhelming the better You wan na, make this as easy as possible for someone to really love your content.

Wan na share it with the world Now another aspect that you Really wan na keep in mind and a lot of again a lot Of people don’t think this as designing the website. Is planning for SEO SEO is all about the website design and what you put into it. What are some things to keep in mind when really designing for SEO Yeah? So you have this Website you want it to be found, and there are certain Things that you have to do when building and designing your website so that way, Google and Other search engines can actually find and read your website.

[ Nealey ] Right So the first one is your source code. There is certain ways that you need to structure your website, so that way the crawlers can find it. An example. Are the image alt tags? Google is not a human It doesn’t really know what your images are. About it’s a robot right, Yep And so you have to go in and put text to describe hey. This is a picture of a dog being groomed. So that way, Google Knows that this picture this website is relevant.

For those search terms, So again, this all goes around. You have to structure your website in a way that Google wants But then also your content, you have to have your key words in there, that’s relevant to you and your business so where you’re located Yes, What your products and Services are your business name, make sure all of that is found in the content of your website, cause that all helps with your SEO And if you want even more Of a deep dive about SEO click this article right here and we can go into it even more Now super important When designing your website is to make sure that It is mobile friendly, Everyone has a mobile phone.

Gone are the days of the early 2000s when literally everyone Was on a desktop Yeah now, not only does Everyone have a mobile phone or a tablet that they’re Using to look at your website, but all the different phones Have different dimensions So all the screens are Different sizes and there’s just a lot so having a mobile, responsive, Site solves for that And most WordPress themes Have some sort of responsiveness that’ll make it look good? No Matter what device you’re using almost all website builders do as well, so you wan na make sure You keep that in mind, cause over half of Searches on search engines are coming through mobile and if your site is not mobile, optimized you make me zoom.

Oh the worst. I am never coming to your website or doing Business with you ever And lastly, you wan na make sure it works, no matter what browser people are on. I know some browsers have Some funky different settings right. So what might look good in Chrome may not look good in Internet Explorer if you’re still using Internet Explorer Edge. Edge Edge now Or if you’re, using Internet Explorer upgrade to Edge Firefox, make sure just test it out.

Just download the browsers. Really quick, go to the website. Go to different pages. You wan na QA these things to make sure that you’re not putting someone else’s experience down because they happen to Have a favorite browser, So these are all really great tips, but where do I go to find What’s new and modern and to see what other people In my industry are doing with their websites, Do you have any tips or ideas Yeah? I have lots of suggestions here.

I know designing website, especially when it’s not your forte or something you do everyday. It’s hard to really get Those design juices flowing So sometimes it’s good To see just inspiration check out other websites and you can go online and just start searching random. Websites, if you want, but I have two recommendations – that these sites really just Highlight kind of the best of the best, The first one is awwwards.

Com and the second one is behance.Com. Now both have all sorts of just graphical design-type aspects, but they do have website just examples and basically sites of the day that you can kinda check out And start picking apart, like cool. I really love this feature or I really like how this looks and mold it into your own site Kind of take the best of everything and make your own Alright Nealey. Thank you so much.

Those were fantastic tips. On how to get started with WordPress, I think if you follow those you’re going to have a killer website Absolutely and you helped out a lot which has helped me so I don’t have to come up with as much content. What can I say, But let us know your favorite Tip in the comments below and while you’re there Smash that like button and subscribe to this blog, so you get all these episodes first.

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A Beginner’s Guide to Branding Your Business

No one right, So you want to really niche down. Follow your niche to get that rich right. That’s a little little dad joke there! Ooh catchy, When I think about branding your business, obviously there’s a lot of questions.

Where do I start? Where do I begin First thing that comes to mind and I get asked by local heroes. A lot is target audience. Yes, How do you know what that is? How do you define that That is such a tough question right? So when I talk to a lot of entrepreneurs and people just starting off – and I ask them who’s – you, your audience Who do you wan na serve And they’re like “, I want to Have everyone, as my customer.

”, ( laughs, ), Give me all the money All of them. Everyone And that’s such a bad idea, because not only is it super expensive to try to acquire everyone, you become just a generalist, You’re, not really known for anything. I would start by figuring out who you actually like to serve. Who is your most preferred customer or your favorite person? To serve in your business And really make a story around that, So if you were my target audience right, I would say Emma she lives in California.

She really loves to surf and skate. She loves coffee, But she likes to spend a lot. Of her time on social media And really build a story, Around that, so when — He really gets me Right, Soul, mates, But so when I go and create My messaging and my content I create, if, for you and Your story and your pain and what you really want to solve right, Which makes me feel valuable Right and it’s for you, I feel heard Yeah And that doesn’t mean that you can’t help out Jessica or Sally or Billy when they come in and want your services –, Don’t forget John And John and Eddie right, But you can still serve them, but your messaging has to be about Emma.

So that makes a ton of sense to me, But it also just now Another question’s brewing, So that seems like a goal right So goal: one find your target audience, But it’s more than that when it comes to branding your business. So what do you do? Next? With goals in general, What other goals should I be keeping in mind at this stage of my business. Well, you want to define What’s important to you, What is your goal? You should have something That your trying to achieve otherwise you don’t really Know what success is, And I would really focus on small wins So first off get a Website is that first step And then get your first customer, And then you get your first 10 customers And then you kinda, grow and grow and grow, And that kinda snowball effects.

‘Cause a lot of business. We talk to. They get scared of all the Things they have to do Instead start small figure out what that first Small win: you can do and then grow from there. I do the same thing just when I wake up on a Monday morning: ( laughs ). If I think about everything I have to do for the whole week, — You’re goin’ back to bed Yeah Covers over your head, I’d be like “. Let’s this isn’t going to happen today.

.” It’s not actually Monday One of my favorite things about speaking to local businesses. It’s like they’re, so unique Right. Right So I imagine when it comes To branding your business, that’s something you want! To take advantage of right Yep, What is it about? My coffee, Shop or my retail store, that makes me unique. What makes me stand out Is that part of building your brand? Oh absolutely. You have to be unique right.

If you imagine a line and on this line, we have crazy and the middle is mainstream and on the right is prolific or unique. Well, you want to be Basically right there So like with your idea that The business I’m stealing the Coffee and Kickflips — There. He goes again. That’s kind of on ( laughs, ) that unique spectrum right, There’s a lot of just coffee shops, but there’s probably no coffee. And skate park shop right Well now there will be because He’s revealed our secret ( laughs, ) coffeeandkickflips.

Com, But so you want to kind Of make yourself different from the rest,,’cause everyone in the Mainstream, it’s commodity right And that’s why we build a brand. That’s why we try to be unique, is to try, set us apart and really be someone that Someone wants to follow And then kind of following up on that, I’m going to lean on you for a Lot of this is social media. Yes, Your brand, I was waiting for this part That platform is just so phenomenal at growing Your brand and your reach, So if I’m a small business owner, I’m going to lean on you, what are some of the Platforms that I should be on, if I really want to build that brand Yeah, so you want to be on Facebook, Twitter Instagram also don’t forget your Yelp and Google listings: Okay, These are the most important for a local business, But to your point about being unique, you know you already are, but you need to voice that Across your platforms, Super important Your speaking to yeah that specific Ideal customer rather Yep To come into your business and spend money with you And when you’re on social media too, you have to make sure That it’s not about you.

Yes, it’s your company. Yes, it’s your brand, But your brand is there To serve your audience And if you position them As the hero you win Absolutely Let your customers sell you, Let your customers get Your next customer in –, 100 % Because it’s word of mouth, which is social media Yep All right, So that’s a wrap. I want to give a huge thanks. To my co-host Justin, Thanks for having me Yeah, thanks for showing us and teaching us how to Brand, your business, a very hot topic: -‘Cause brand is everything I’m sure you have Questions and comments Be sure to leave them below And also subscribe.

So you Can get more articles like this Cheers, see you soon,

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Why Your Business Needs a Business Domain Name

Why need a business domain name All right, so digital marketing is not just an option. Anymore, it’s a necessity for your business to Thrive in today’s world, But what’s a domain, What is a domain Emma One of my favorite ways and my co-host Nealey, you Taught me this to remember one of my favorite ways to Look at it is the domain is like your address, your street address and your website.

That’s, like your house, Yeah, it’s where you live, and it’s where your website lives right. So let’s talk about why your business needs that domain. The domain name is essentially the building block of Your online presence We’ve talked about what a domain name is We’re going to go over Just a few little points of choosing the right domain name and why it really matters to you, Let’s dive in So when thinking about domains.

Thinking about what is That actually going to be, I know it comes up a lot when, speaking to local heroes is SEO search engine optimization Right What words should you use? Because there are keywords, depending on your industry, And your business and there are relevant Words that your customers are going to be searching, So you wan na make sure You’re paying attention to that and including that when thinking about your domain name Yeah and on the flip side, you also don’t want it to Limit your business right Like if you’re a coffee shop and you put coffeeshopchandler.

Com that Chandler is a city. What, if you wanted to expand And now you’re no longer In the Chandler area, So when you’re choosing your domain name figure out, are you going to expand? Do you want to, or are you just going to be in that one little city, It’s up to you And just as important When thinking about the word choice that you’re Using with domain name also be sure to do a similar approach when thinking about your email address.

I know for me when I see an email coming from a business and it’s @ Gmail, not as professional as if it’s @ and then their business name. You need a domain name. To be able to do that, and that’s why it’s super important Your domain name is going to. Let you have that professional email. That’s Going to let you communicate back and forth to your clients And not only let you Look more professional, but it’s going to add credibility.

It’s like you said if I was emailing someone and I got a response back from a Gmail. Anybody can make a Gmail. I don’t know if this person is legitimate. I don’t know if they are Who they say they are. I’m scared. I’m going home. I’m not talking to them Shuttin’ the door, All that fun stuff, So you’re likely not Going to get his business –, None of it With the Gmail I’ll save my money for pizza. You know what I love about websites.

What They’re open 24/7 You got, ta have one You got: ta have one to Be found by customers Without a website, you don’t exist Right and what I always like to say is your website. Is your Hardest working employee Think about it. It never Sleeps never takes a sick day, it’s always there. It’s dependable! You have that website and Really show off your brand And when you don’t have a website – and you don’t have that domain name, it’s really hard to Earn someone’s business? I was in Iowa over the past couple days and literally almost –.

How was that It was fun. I didn’t even ask Yeah it. I had a blast. I’ve never been Iowa, it’s cool, They have some cool bars there. I checked’em out Cool, But I was trying to Find a just a steakhouse to go with the friends I was with and most of the restaurants Did not have a website, They linked me to a Facebook page some of them, if that was at best or There was nothing at all Yikes, It was super frustrating Trying to find a steakhouse, You just wanted a steak.

Imagine me trying to Find a tofu meal in Iowa, Oh I’d, starve You’d be done right And it was super frustrating for me And to think about your customers that are looking for Your type of business now, if they find you on Google, My Business or Yelp or wherever else and there’s nowhere else to Link to to get more information, they’re going to be frustrated and you’re going to lose Their business forever Don’t be at the mercy of Just your customer reviews Get a website Yeah and there are plenty Of places to get that website Now you technically Don’t need a domain name to build a website.

You can have temporary domains like GoDaddy’s Website Builder. You can have yourname.Godaddysites.Com. Wix has yourname.Wix.Com, But it goes back to that professionalism and that credibility Mm-hmm. If you don’t have your own domain name, They’re, pretty cheap Like 20 bucks a year give or take right Yeah Have that there and show your customers that you mean business So Nealey speaking of websites.

Another thing that I want to talk about with our audience: copyright Keeping it protected. Whatever you put on your website, correct me, if I’m wrong, whatever you put on your website, you own, That’s yours, Whatever you put on your Website that you create is yours Thanks for clearing that up What he said Right, so the content you put up, especially if, like you’re A designer or a photographer, or things like that Or a musician Yeah, the content that you Create and put on your website is protected by copyright.

Laws so that your information is safe and it’s yours, So cool little tidbit. You have to have a website. And you have to have a domain name to be able to do that Now. I know social media Is all the rage right now, Everyone’s on Instagram, Everyone’s on Twitter and Facebook, and everyone just wants to be there, But what I’d strongly urge Everyone to really think about is those platforms can come and go.

What happened to Vine, It came, it went, It went and people built Up large large followings and spent a ton of time, On Vine and it’s gone All those subscribers all Those everything it’s gone, But you know what won’t go away. Can you guess? Well, I’m biased. I think social media is here to stay, but I know what he wants me to say: Websites. Yes, so social media is Always going to be here, but the profiles and the Websites themselves may change or they may change In a direction that doesn’t really work with your business anymore Mm-hmm, But your website will always be there.

You control all the content on it. You control what goes on with it. It’s all yours, Another important thing. That I want to bring up that. I often advise with your website is the importance of including Your customer reviews there Now sure they already exist. Over on Yelp and Google, but having them on your website as well acts as social proof, So I’d strongly encourage that And plus think about it.

Let’s say I land on your website first and I’m deciding if I want To use your business to go to to get my car washed, and I see all these great Testimonials from your customers, I might be just a one and done I hit your website. I don’t even need to go anywhere else. I’m going to go to your business. You have won me over with Your social proof on there Absolutely and with your website too, it really makes customers Or potential customers just have an easy way to contact you There’s, usually a contact form there and a phone number or social Handles or everything else that they need to contact you Now when it comes to domain names, let’s give them a couple.

Pro tips on how to really select the right domain name all right. We talked about keywords: Things like that Mm-hmm, But there’s some things: That we should avoid First and foremost, you Should avoid hyphens in domain names right, You don’t want This-Is-A-Really-Long-Dash-Domain-. — — — Yeah Dash You’ll, make your customers dash ( laughing ) Right so avoid those dashes, And I always like to Talk to the local heroes about the radio test.

Mm-Hmm, Do you remember the radio test in one of the earlier articles? Yes, you did enlighten me with that. It was short. I was sweet, How long Yeah. So if I gave you A ten-second radio ad Ten seconds And just to talk about your business and you had to end with a call to action of your domain name. Would that person remember your domain name in that little ad spot Now, if it’s super long or Complicated or they can’t remember how to spell it, Or whatever it might be, — Mm-hmm That’s going to be a bad domain name, So try to keep it short, sweet memorable and something that someone Like us would remember ( laughing ), What do you mean by that We’re millennials we’re everywhere, All right, that’s a wrap, Go ahead and comment.

Below on what you learned for the benefit of your domain, name Also be sure to like This article and subscribe so you’re in tune with all the future Content we’re creating And ring that bell, So you’ll be the first To know what’s next, This is The Journey We’ll see you next time.

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Getting Started with Google’s Keyword Planner

Planner, hello, everyone, my name is Garth O’Brien. I run the global search engine optimization program for GoDaddy. I’ve been doing SEO since 2002. I’ve done SEO for various companies, Chevron, IKEA, USA, hallmark Xbox Windows Phone been around the block and keyword.

Planner is a tool that I use pretty much every day. So, let’s get right to it now on the keyword. Planner homepage always use the call to action. Big blue button says go to keyword planner. This is going to take you to a screen and you’re going to want to select find new keywords. Now they’ve changed things up over the last year. You really can only put three keywords here. First, before you get started and what you want to do is you want to choose keywords that are closely related, so WordPress hosting hosting for WordPress WordPress websites hosting not WordPress, plugins, WordPress themes, WordPress hosting, because otherwise you won’t get good results.

The more we find. Those first three keywords are the better suggestions. Google Keyword planner is going to give you my average monthly search volume for a couple of your phrases that you put in so for us they gave us a range of 1,000 10,000 people a month are searching for WordPress hosting and 100 to a thousand. People are looking for WordPress website hosting below the terms that we specifically searched on are the suggested ideas Google’s going to give you based on various activities.

Probably people like me, searching in the past and their own search algorithm. I like to use the adding filter, not the exclude ideas, but the keyword text. This is going to give you the option to narrow it down even further, because Google is going to add you add suggestions like web hosting VPS hosting. That’s not what I want to talk about. I’m looking at WordPress hosting so I’ll, specifically put in just WordPress, hit, apply and now you’ll notice.

The ideas of the returning to you has to have the word WordPress in it, and I would go back, remove WordPress and put in hosting or put in WordPress hosting. Then I can get all the ways. People look for WordPress hosting, you know best WordPress hosting cheap WordPress hosting how to use WordPress hosting. This is going to give you a good, close-knit keyword grouping for the single page that you want to apply those keywords set to, and at that point, once you have narrowed down that nice list, you would select download keyword, ideas and Google will present you with a Excel file, that’s going to export all the keywords that they came back and for a must for us.

https://m.youtube.com/watch?v=cm9_nxpJVQA

That is quite a few 553 keywords at that point. You have to start doing rolling up your sleeves and doing some homework by opening up that file and now sifting through and sorting those keywords wait. So what do you mean by the like ranges? They’re, assuming that one thousand ten thousand visitors fewer than 100 yeah Google used to give you a ballpark exact number like WordPress hosting 5500 people, look for this every month.

Well, they kind of limited that to only people that are paying enough through Google Adwords you’re, not paying you’re using their paid search now, you’re stuck with ranges. What I found is the low number on that range is way more accurate than the high number on that range. Okay, guys that was so much wonderful information thanks so much for stopping by and thanks for tuning in I’m Darlene, I’m Garth O’Brian see you later.

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Using Social Media to Build Your Personal Brand

We have an employee Isaac Irvine.

You didn’t tell me this Surprise. Oh my gosh ( laughing ) Isaac Irvine is one of our basically personal Brand gurus at work And we’re going to check out some of the things that he’s doing and how you all can use. It in the real world Ready to get started. Absolutely: let’s do it. Your personal brand is Really just your reputation or what people think about you And we’re going to use Isaac Irvine to kind of demonstrate some of these qualities.

So when we figure out what That personal brand is the most important thing. Is trying to figure out what you wan na be known for What sets you, apart from everyone else, So looking at Isaac’s profile? What do you think he’s all about? What is he trying to? What is he setting himself apart for Okay cool yeah, So I was just glancing at this. I get the very like he’s, deep rooted in being husband and dad 80’s.

Kid also Really proud of his Position over at GoDaddy – And he loves talking about Internal communications And I see a lot of positivity in the posting too – the voice, It’s very uplifting Right. He really talks about his Family is what’s the backbone of all. He does So a lot of the articles he does and things he talks. About is about his family and him being a dad and helping them out and really setting himself apart that way, So, at the end of the day, that’s what he wants to be known for just a rad dad, that’s tattooed up that likes Star Wars and Likes to be with his kids – And I got that impression – When I met him in person too Yeah, So this really lines up the personal brand online lines up offline.

Is that a really big Important thing you think: when it comes to businesses and-, You have to be consistent right, Personal brands. Yeah You got, ta really show the real you. So it’s super important To be consistent with it, So what’s the biggest Part of social media. What do you think the Biggest driving factor is: why do we have social media? Well, one of my favorite things and I think, while it Has existed to this day is that offers us a two way street a two way dialogue Right, So you can give sure Information about your brand, how you wan na, run your business.

What makes you you, But you can also have a conversation, then with your target audience. Yes, absolutely So you build that rapport even before they come into your business, while they’re at your business after they’ve left. Your business, And that to me is what makes Social media so exciting, Yes, Really embrace the social Right. Social media is about being social Like we have to have conversations What I see a lot of people do really with building their personal brand.

They try to make it all. About me me me me me, Oh my gosh tell me about it. They don’t actually just talk to people and say: hey, that’s really cool. I like that shirt or hey. I had ice cream there and start that conversation. If you could look at Isaac, Irvine’s Twitter here you can kind of see all the Things that he’s retweeting and commenting on and liking And really just having that Conversation being engaged, It’s crucial And a common misconception.

About a personal brand, is it’s not all about him? It’s not all about that person. It’s about how he helps the community and those that he’s trying to serve, And you can see that with What he’s retweeting too, on Twitter? It’s also things that are relevant to his personal brand, but it’s not him just pushing This content out there as original content – It’s like hey. I read this super great article that is Relevant to what I’m about, but it’s by this guy named Bob, So that also builds Potential relationships with other people in the industry, which is just a domino effect for potential success.

I love that And it’s really awesome too To build those relationships, because there are people that will help you build that community and that you can compliment This. Also works really. Well, in your personal lives or dating lives Like make it a conversation, If you just sit down for dinner, and you just talk about Yourselves, all the time, you’re not getting that second date, All right, I’m getting Dating advice, I love it So with social media and personal brand like yes, you wan na have Those conversations You also wan na create your own content or just let people into your life, And I love Instagram.

For that reason, Instagram stories is fantastic to just go quick little 10. Second, article of cool: this is my day. Or here’s what I’m doing and help people really relate to you and just open up I’m a huge fan of Instagram stories. It’s all about the gram. I love it Cool, so you have This great understanding of using social media For your personal brand And the next step is Really to just experiment Figure out what you can do and kind of go beyond just Staying in your comfort zone, It’s really easy to just be a thing and just post random.

Pictures of yourself all day But like if you check out Isaac’s Instagram here Yeah, I just pulled that up He’s got a lot of random stuff, There’s a ton of variety. So really what catches your eye! When you look at his profile Well, I instantly wanted To have a good chuckle’cause, I’m seeing him In a Santa Claus, outfit – And I wan na click on this, just because what could that caption possibly be And Santa Claus in April? All right, Oh well, when you Forget your hoodie at home and grab a jacket.

You have lying around to warm up and it fits perfectly. He really is living his best life and showing people how He’s living that best life. Definitely I see that And you’re right about experimentation when it comes to your personal Brand on social media, it’s not like one size fits all. Here’s your guidebook just follow that you’ll do great. No, you have to do trial and error Check the analytics and Metrics and see what works And what works for Isaac may not work for you or whoever else.

With a personal brand, You got ta experiment with Article with captions, with images with storytelling with Instagram Stories, go on and have conversations on Twitter, maybe check out LinkedIn. Whatever is relevant to your brand. Try it out At the end of the day, You’ll figure out it works, awesome, keep going and if it doesn’t scratch that off to not do in the future Yeah exactly.’Cause his audience is unique to him.

It’s personal, Hey! Look! He went to Voodoo Donuts, I’m hungry Justin. Thank you so much for coming in this was super helpful, very personable, And if you want more articles like this subscribe to our blog Look out for what we’ve done and what we’re going to do in the future.

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