*Intro music* Heyyyyyyyy What’s up ya guys, We are here in Seattle, talking about Instagram tips and tricks. Let say you’ve been uploading or doing something with my advice for the next four months And you still don’t get the results you want. What do you do next Today? We’re going to talk about what to do when you feel stuck and most of the times is the lack of consistency Which we’ll get into it.
You do not want to miss a beat *Title sequence*, HEY YOU’rE, ON THE ASK JADE SHOWWWWW Heyyyy Jade > > *Jade laughing* Hi. How are you What’s your name? Where are you from I’m good? I’m Nicolas I’m from Saint Louis Missouri Want to know man Nicholas. How can I help you? What’s your problem? Okay, so I’ve been like following you on your advice for long time like following you. So if you’d like has like a thousand subs OHH Loyal, Thank you.
All you’re, like great advice, Truly appreciate it, brother, Yah, so um. I feel like I’ve been Tracting out my content, But I feel like I’m not getting engagement at all like I feel like I’m, not growing followers, I’m not growing likes, and I’m wondering like Am. I do something wrong with the marketing because I feel like I have my content in place, I’m just not doing well with my marketing and distribution.
I mean what do you think? Probably that’s the answer right. You think it’s distribution, You don’t you feel like your contents there, but you just you lack something in distribution: Ok, yeah! If that’s what you feel I’m going to take a look. Let me just likes snope, this scope, the area. How long have you been doing Instagram or tell me more about what you post, Uhm, Okay, so Originally I started out sort of like as like a travel blog whatever, and then I sort of found that okay yeah everybody’s doing that sort of unfulfilling or whatever.
So I’m starting to like change my Instagram sort of like share, because I’m also do I’m student journalist. So I also do a bunch of sick journals and stuff. So I’m looking to share like my stories from my life Or stories from other people, life and hoping to share with others. So maybe people can connect with them and get through some difficult times Whatever, And so I’m trying to be more open and honest on social media god I got, I got it.
I love first of all, super artsy, I’m looking at your insta super cute. I’ll put your little pop tag right here: *Jade make a weird sound*, Okay, so Darmanation go check him out. I want to like the Darmanation will be here for you, So I’m going to give you some advice and we’re going to make sure you implement it, because I think you’re facing something called a lack of Firkin patience, (, SAVAGE JADE ).
You only have like 10 posts where you implemented beautiful, captions and content. I think if you can also you can maybe correct me if I’m wrong, but right now, You’re trying to go Maybe target people that are like, like you know, also artsy and young, and maybe students too, is that correct, Yeah, okay and those people There’s a bunch Of freaking people, just like you, so how do you stand out? So my thing is, I think, you’re.
The best chance You have is by the way. I love that you’re implementing the bio thing with the hashtags They’re listening so well. Okay, so I think you’re on the right track. I would just say you post about like you post like five days ago and you post March 14th. I think it’s a lack of consistency, so what I would do is it for the next 30 days. I would do one post a day and right now, if what’s your highest like post, like what’s your highest and most at least engage post, I think my most engaged most have like 157 like and maybe like 10 comments.
Oh, I found it Wow, okay, okay, So now what I would do so that’s your highest like like post, I would do okay. This sounds super lame, but I would do more like right now, You’re going back and forth from outdoor sky. You photography like this. You know I would do like literally 30 window pictures and every single caption is a window to your soul. Caption, like with the theme of how windows kind of like I don’t know, make yourself a friggin artsy But like I would do Literally make yourself into the window Instagram to get traction and when people know you for that, then you can do whatever to frick.
You want It’s going to it’s about getting traction and doing it for the next 37 days. Instead of every week, you post a photo and hoping it goes well. Okay! Ok! So I want you to DarmaNation is going to make sure you’re the window. Guy I mean I’m just saying like you: don’t have to be the window guy but like. If you would like to be the one to you know, be the number one search like be. The number one account.
I Think you just you’re not you’re, not sticking out, because you’re like you’re, like inspirational, like kind of like Artsy vibe, is very, very common And you’re, not sticking through, so I would say either niche down with something crazy like a window Yeah what’s up okay. Well, Thank you so much guys for reading this episode. I will go. Have the part to with this vlog and in the bio. If you want to be on the next, ASK, JADE SHOW Comment down below and fill out the form if there’s a spot left.
If not, I am here for you guys so much Shout out to the comment winner comment on this post to be feature. The next episodeee Comment below what your question is I’ll get back to in a article or in the captions. I check through Every single comment. Every time I upload every single day that guys make sure you comment below something you want to see: next: okay, Okay, okay, guys in the next one *Jade singing*, GOOD~BYE~, *Outtro*,
It is there’s a Monday right, ha ha ha wherever you are, but it was promoted. Rowing and my mission is to actually help entrepreneurs like yourself to actually set up reliable and lucrative businesses that are profitable and enjoyable. If you’re reading this segment of the article you’re actually reading a article, that’s been recorded, live on Facebook.
So essentially I want you to type in the number 2 so that we actually know you know the people that are tuning in right now. So, if you’re in Melbourne right now, it should be past your lunchtime, so that should be right. I see Nicole, has just tuned in Anna or sheriff has just joined in Anna. You are seen reading this life. I do that right from the start, so that people get to understand, I mean so that I get to understand what time people are reading.
You know the article right so for those that are tuning in. Thank you so much for your time. I’m hoping that you’re! Well rested and it’s a good week for you. I really wish you a wealthy week ahead. Basically, my job is really simple. I help people like yourself start scale and grow a business, that’s profitable and enjoyable, and the reason why we stick around here every day. At 2 p.M. A est is so that I can help you navigate.
You know your online strategy, I’m using my four-step system, alright, so for those that are not well-versed with the four-step system, it is the online prosperity blueprint that would help you capture the right kind of clients, create the right kind of content and convert that audience and Also connect, you know with the audience that you want to be demanding money off of my seat, Nicole Saunders, you’re reading this live my life.
I hope you’ve been fantastic and you’re roaring. Like a tiger. I like that about your own blueprint, and I see Dean. Sprog has just tuned and thank you so much my man for tuning in all right. So you know right now. A lot of people are really being confused about this whole digital marketing lens. You know when Facebook yanked the you know the chain and then they stopped. You know they stopped. What do you call it? They stopped the reach of pages in our newsfeed that that you sort of disorientated a lot of businesses and Dean.
Yes, you’re reading this live. I am line all right so that disorientated, a lot of businesses and so many people are still confused. I know some of my clients, the crying foul, is because most of their online strategy was based on them being present on Facebook. But that’s the reason why we’re here so that we can help you. You know navigate the whole online space and also just to really really ask does any of you guys have a social media strategy if you’ve got one, can you type in the number one if you’ve got a source of media strategy? If you don’t, if you’re working on one, can you type in the number two if you need help working on one, can you type in the number three that would just give me an understanding of who is actually you know reading this show right now and what Do they possess come on guys, it’s 2018 tonight I mean and if you’re a small business doesn’t yet have a digital marketing strategy or a social media strategy by now, you’re, actually, being you know, you are already behind the competition? Alright, you are way beyond the competition Dean.
Can you also just type in the comments? What is it that you actually do so that I understand, maybe you need one or maybe you don’t need one all right. So that’s the reason why I’ve put together this article. It’s got at least off. You know some of the digital marketing strategies that I actually use that will get your business headed in the right direction, all right. So I want you to keep reading this so that you can learn more of some of the essential online marketing strategies that will actually put your business ahead off the competition, because, if you’re not doing this guess what your competition is actually doing it.
And if you don’t believe me tag your competitor in this article and then you’ll see why I’m talking about that? Alright, because, at the end of the day, what’s actually happening on, the market is if your competition is giving your audience or the people that you’re trying to reach out to a certain service or a certain way of dealing with them. Guess what happens? Guess what happens? Your audience and automatically anticipates that you they can also get it from you now.
If you are not giving it out, it’s going to be a problem now Dean says neither strategy mate. We can chat later absolutely and you can see what I’ve created here. I created a four-step system that you can literally plug and play into whatever it is that you’re doing, because everyone is out there. Looking for the right kind of client everybody out, there is looking to engage that audience and once you’ve engaged that audience, you want to convert them into lasting customers and then from there you’re going to need referrals from them and also ambassadors and advocates for your work.
So you know just type in the word blueprint, then Dean, so that I can actually shoot you through this blueprint. It all happens automatically. Don’t ask me how it all works out. Okay, so the first thing that you really need to do. I know every one of you guys is small to medium. No one is grossing anything above three million a year, so I can say you literally need to engage in what is called local search marketing all right.
So when people are around the corner from you all, they’re looking for yoga instructor near them or they’re looking for personal trainer near them, they’re looking for you know a marketing or a VA near them, you need to be found way. Audience is actually searching all right. You need to be seen way. Audience is actually searching because right about now nothing rivals a solid local search, marketing strategy for your small business.
Guess how I know that, because every time you’re out and about you just go Siri. What’s the nearest restaurant Siri? What’s the nearest ice-cream parlor Siri, what’s the nearest whatever shop you’re looking for that is all local search marketing and when you are driving around you just type into Google, maybe ice cream shop near me, Google generates you to the one that is closest within your vicinity.
Now can imagine if your business could be found by people that are lingering around your area of business right there, because all of that food traffic or all of those people that are within a hundred sort of meter or like a five kilometer radius. They could be people that are actually actively searching for your kind of core or your kind of product or service, but they won’t be able to see you in the newsfeed.
So local search marketing is where it’s at all right. How many of you guys are practicing any local search marketing tactics if you’re doing that, can you type in the number one? If you are thinking about it, can you type in the number two? If you have no idea what I just say, can you type in the number three cuz? I really want to make sure that we’re understanding this, because let me tell you something: at the end of the day, people are getting bombarded and they’re getting very confused as to how to actually proceed.
What strategy to use – and I see Anna – is actively doing local search marketing. So that’s that’s pretty good for you there, because nothing rivals local search if you’ve got a solid local search, marketing strategy for your small business, and I see for you you’re running and is it a co-op place for people to work in that people can come in? So that also really needs local search, because what what local search really is is its marketing that consists of you claiming and optimizing your business online listings and it actually shows up in relevant searches.
So if you’ve got Google my business, if it’s actually clearly, you know labeled what your work hours are, what you actually do, who you do it for people will come around to you. Let’s say you own, a local barber shop and somebody really needs desperately needs. A haircut or needs to get their hair done or they’re going to do is hair salon near me, and if your business is listed on Google or is listed on all the other search engines locally, you will be found there.
Do you not? I mean so. Those aren’t really relevant local searches that you don’t want to miss out on okay. So there’s a lot of elements that come around with you know: local search engine optimization, but when it’s done right it can actually put your business on the on the local map and its local branding that you’re also taking advantage of there. So it is one thing that you can actually start utilizing and doing right now, because your local customers are the people that are going to be loyal, they’re, the ones that can actually peddle.
What do you call it word-of-mouth, etc, etc. So you need to make sure they know of your own existence within their neighborhood. You know I mean, because they are also going to be made me searching for your your products and services all right and once you’ve branded with the people that are around you know. It’s it’s now easier for you to branch out, because now you have ambassadors so for a lot of people, local search is complicated.
You know the results won’t happen overnight or you know you can’t just do it once and then forget about it. It is best left to people that are actually actively involved with search engine optimization, which is what I do every single day of my life. So if it is something that you need help with, can you type in the number too so that I can help you optimize your business for local search engines and also, you know local directories all of those things you know that would help you get found by Our audience well, one when they’re, you know actively searching right, then, and then how many of you guys have optimized your website for mobile.
Can you type in the number one if your website is optimized for mobile the number two? If you are almost about to do it, the number three, if you need help with optimizing your your website for mobile, I just really need to see the level of you know intensity that you, you guys really have when it comes to marketing and branding your businesses. Now, if your optimized for mobile, please type in the number one, if you’re thinking about it, please type in the number two, if you need help with it type in the number three all right, because everyone else right now, you’re probably reading this article on mobile right Now almost 90 percent – I’m not quite sure, don’t quote me on this, but 90 % of the people that I see personally out.
They are utilizing a mobile phone, which means the accessing internet. You know using a mobile phone, so if your website has got all the bells and whistles for a desktop, not a lot of people are really using. You know the desktop or the laptop while they’re out of the back. So if your phone is your website is not, you know, optimized for mobile you’re missing out on a lot of traffic right there so have a look and see if it is something that you need help with, and if you really really need help with optimizing.
Your website for mobile typing, the number three and I’ll shoot you through something that you can look at right now to diagnose, to see if people can actually view your page okay for forum, while they’re searching you know, while they’re on their own on their mobile phone. You should also one other thing that a lot of people don’t realize is Google is a search engine, so you should, you know, optimize your website, first of all, for humans and also for search engines all right, so you should optimize your yoyo your website in a Way that people can actually read it and also that the the web crawlers on Google can also read it.
You know some people’s websites that I talk to right now. They still have a website that was created in 1997 between 1997 and 2017. There has been almost three changes with the Google algorithm, so if your website has not been changed in the last three years, you really need to take a look at that all right or if you created it within the last two years, then you should be fine. All right, so I mean, if you you haven’t created it, you know who you haven’t, changed it in the last three years.
It’s time to fix it, man and it’s time to fix it. I mean it’s 2018, you know for all we know we could actually be having phones that I just you know genetically owned. I don’t know modified to just stick in our ears and we don’t have to worry about even carrying a piece. It’s all coming. Have you seen apples, you know all you know earphones that you carry around all the time that are cordless. What is stopping them from on TV, something that he can insert into your ear that stays there and you don’t have to worry about it because right about now look at this.
If your website is not optimized for humans or for search engines, customers are getting impatient. You know we always talk about you know. The attention span is getting lower and lower and lower right. People now want instant results. So if they load up your website – and it takes more than three to four seconds – they’re already swiping right looking for something else – that loads up a bit faster – we now have so much shorter attention span.
So if your website is first of all clunky or an attractive, slow to load, it’s confusing to use people are just going to leave it, and then they take up what your competition has to offer. You know so you want to make sure that, first of all, it’s mobile-friendly, it’s easy to use, it’s easy to read and people can easily navigate it. The one thing that a lot of people have as a big big problem is, we are constantly as business people we’re constantly looking at our website.
We constantly know what it is that we are supposed to be doing. We constantly know what the website does what to press, but if somebody has only three seconds to look at it and then make a decision, are you giving them the opportunity, the right kind of information or the right going to you know buttons to press in order For them to go further either to book a call with you or to do whatever transaction you want off of them when they land on your website, so make sure that your website is loading quickly and because you not I mean customers will abandon the site, especially If you’ve got a shopping, cart, unday customers will live it if they have to go through hoops, and you know in order for them to to make a purchase, make it as easy and as seamless for them as possible and make sure that your site is really Really easy to navigate.
You know, because we’re dealing with a really small screen, so if you’ve got words that are spanning you know across the page, and you’ve got really big pictures that take up the whole screen. Guess what people don’t want to see that and don’t also forget to to end really really clean call to actions. Do not I mean and then tell your customer exactly what to do. This is what I have. This is what I want you to do, and this is why it’s safe to do it with me other than my competition.
You know, for example, you you, you can put a button at the head of your main page that says get directions or call today. That’s an instant call to action, because people are on their mobile phones. They will just easily click that button and then talk to somebody and make sure, on the other end of the line. There’s somebody like yourself who really knows what they’re talking about or not somebody who’s, just woken up.
People have no patience for you to get yourself together. You always got ta, be ready. That’s why I like what Will Smith says? Don’t try and say you need to be prepared. You always got ta, be ready so that you don’t have to get ready. You know you always got to be ready. Cuz. Now we live in a 24-hour global village. You know you need to stop thinking out of the 24-hour box. You never know where you’re you know, clients are going to be searching you from and what time they find you and what time they need to sprechen zie with you, so mobile optimization is also very important, like I said right now, if you’re on a computer or If you’re, looking at a computer or facing a computer press the button f12 alright, and then it will shrink your website so that you can see how it looks like online.
Alright, you’re right Anna says, love the point about why it’s safe to do so. Oh absolutely, Anna, look at this. Anyone with the t-shirts and a pair of sweatpants can start a business these days. You’re not I mean so. Your man worked so hard to get to where we at right now, and you know, we want to make sure that our clients know that we’ve got the social proof. We’ve got the goods and they are not just going to be throwing money.
You know into something: that’s not going to work for them and they’re not going to get value so yeah. You need to show the customer that, yes, it is safe to actually do business with me and that’s why you need to have SSL Certificates. All of that stuff, we could always talk about. If you book a coal with me, and then you know, we can figure out how we can actually help you by actively helping you.
The reason for this show today is to just show you all expand your mind. A little bit of what is possible and what you can actually do in order for you to actually be seen by our audience, since Facebook has sort of stopped them that the reach of pages. You know you know business pages in the newsfeed, alright, so about the mobile, optimization and stuff like that. Google will actually penalize a website if it’s not optimized for mobile.
You know, and the penalty is you’re not going to show up in the search engines, because they know that at least ninety two percent of their traffic is coming in from a mobile phone, and I just want to indulge you right now. Can you type in the number one if you’re reading this show on a mobile phone type in the number two, if you’re, using an iPad and type in the number three, if you’re, reading this on a laptop or type in the number? Four, if you’ve put me onto a big screen cuz, you can do that.
You know that right, if you’re in front of a smart TV right now, you can actually stop reading this show on a big screen. That’s pretty cool Julian Bundy Vidal. Has he got my man hope you had a fantastic weekend right there right see it’s mobile okay, so that’s where your your audience is also viewing from from the mobile phone all right. So also, once you you, your aesthetics, your website is looking cool.
It’s looking all mobile-friendly take advantage of what is called link building all right link building is is something that a lot of people don’t understand. Take it as if you’re going to be the president of your state all right, and then you have a lot of people. Voting for you, so every link that is coming from a credible site is like a vote for you. So the more you get votes from people that are from credible sites the higher the ranking you get when it comes to ranking your page.
All right is that is that an easy, I understand, um, you know um explanation to link building, because people forget or people are tricked into getting links from dubious sites which are not going to help them at all. You need very strong links that are coming from dot edu sites, dot, gough, dot, au. All of those credible sites are from University. You know sort of websites. That actually say. Yes, I think Julian’s website is credible.
I think look Maroni’s website is credible. Then you can show it to the rest of the people, because Google, if you want to understand it, it’s like a library every time somebody knocks on Google’s door through a search and is asking for a website or is searching for something. Google has to present that person with content that comes in to cinder in the way you know of a website, in the same way that a librarian gives you a book.
So they want to make sure that the book that they’re giving to you is a good book. It’s going to you know satisfy whatever questions you might have and that’s what Google also does. So you need to engage in really legitimate, whitehat link, building all right, um Nico says: have you got time to chat about public figure Facebook profile? Absolutely we can have a chat I’ll, send you through a link to my calendar, so that we can quickly have a chance and find out what it is that you are asking regarding that.
Okay. So what I’m talking about link building? These are the thoughts that your website is getting from other web sites. So you get these through blogging. You get these through guest blogging. Every time somebody mentions your website on their own website or when you, when, when you or your website, is mentioned by credible sites like Facebook et Cie, Google uses that as credibility, all right, so link building is a great way to actually show your search engines or Google or Bing or Yahoo that your website is actually popular, every link that you is like a vote.
So if you build links the right way, you know you getting very high quality links rather than a bunch of low quality spam links, because a lot of people just get spam links from India and most of them are linking to like porn sites. Those are not going to help you at all. You need relevant blogs and you need relevant links that are building. You know your the credibility of your own website and he will actually prove to Google that your small business website is relevant and is of high quality.
So so, whatever you’re doing right now, if you have been doing stuff with links and linking please find out from your web developer or web designer, are they using black hat tricks or are they using white hat? You know tricks right there and you can get your links from local news sites. They might run an article about you the moment they mention your your sites there. That’s a so find local business owners or bloggers that are willing to to link to your website as well, and you can also return the favor by writing blogs about them.
You know on your website so that you can, you know, share the juice links or you can do interviews with people and every time you put their website on there. They will also, you know, reciprocate by mentioning your website, which is also yet another vote for you Ray now Nichols under says people think they they don’t need a website. Well, those people – I don’t know what what worlds they live in because right now, if you really really look at it, Facebook has sort of cut the reach of you know the profile pages.
If that’s what you’re asking and you’re thinking you don’t need a website, then I also think that if you’re dealing with websites as your full marketing strategy, it’s like building a house on quicksand. You know during the summer all right when it starts raining. It’s going to it’s going to sink in. You know why, because Facebook is bourret, audience bourret, ground, burrowed territory. So if you don’t have your own platform to bring go back, how are you going to have credibility? How are you going to? How are you going to have anything to show that who are you as a person, because the one thing about Facebook is, you have to continuously repeat yourself for people to understand who you are look at what the Facebook newsfeed is like.
Nikhil you’ve got your ante. You’ve got your partner, you’ve got, you know somebody who is putting on an Advent and then you’ve got your profile or whatever. You know, profile page that you have. People are not coming to the Internet to see what you’re up to they’re coming to see what Sally or what auntie Sally’s cats are up to people that they actually know, and Facebook has caught on to that. So if you, unless maybe the your audience is people that live within your household, nobody cares all right.
So you should actually I mean, make people see things differently, but I feel like. If you don’t have a website, you actually don’t have a business. You actually don’t have a platform, because that’s what your you’re supposed to be having as a business, a platform that gives you the authority to sell. How do you sell to people if you don’t have your own website? Okay, one other thing that people should really look at is: do you know the keywords that people type into search for your kind of work? Can you just type in one keyword that you think people are using? You know to type your to find you maybe on Google, Bing or Yahoo can, or even if people are using to ask Siri to get to your business, what would they have typed in the search engine in order to get you know to where you are because Keyword research should actually be a mandatory part of every small business.
You know in your digital marketing strategy, because the way you’re going to write your contents the way you’re going to reach out to your audience. If you don’t know what they say about your business or how they find you or what words they use about your business, then you’ve lost them. I keep talking about this story about a about a dentist in manda. I think by now he’s read the message. Oh every time I walk past, there’s a sign outside that says: new patients.
Welcome, guess what I am NOT a patient. He might call me that, but I don’t identify myself as a patient. All right are you walking around saying? Oh, my god, I’m a patient! I’m looking for a dentist, no I’m a human being that has a sawtooth all right. So if you’re, not speaking to your audience in the language that they actually understand or in the way they see the world or in the way, they actually viewed themselves as you’ve lost them, trying to say what I mean.
So you need to really know what key words are your audience using to get to find you even on Facebook, even on whatever social media? What hashtags are they using to reach you? Because if you don’t know that, then you might as well close shop. You know cuz, you can use this business key words for so many things. You know because, right now you might be spraying and praying to your audience. If you don’t know the keywords that they use to find you, I suggest that you stop whatever you’re doing and actually go and use tools that will help you find out.
What are people saying about the business that we are presenting to them? You know and a great way to find out exactly what terms people are using to search you know for your services or your business products or or whatever it is that you do. There’s a there’s tools like you know, AdWords key planner. All right, you need to get on top of that Google Trends what people are actually typing into the search engines.
You can also use that to create content. That’s relevant, there’s also a tool called keyword, tool, dot IO. That will also show you what people are actually typing into the search engines so that they can find the type of work that you’re doing or even some such recommendations. Every time you you, you, you you, you read, you hit a block, find out if you’re a dentist find out what people are typing into Google and then use that to create your content.
You know every time Google tries to complete a search for you and Google. That means somebody has tried to type that into Google. You know all people are searching for all of those boxes. Those things help you figure out. What else are people looking for that? I can be of service to my audience, you know, and then you can insert those keywords into the pages of your website, just try and make it as natural as possible so that it makes sense within the content that you’re putting out in your blog posts.
You know, and one other thing that I don’t see a lot of people doing is actually asking for email addresses. You know as soon as somebody lands on that page. Can you tell me how many people have an email strategy within their business type in the number? One is you’ve got an email strategy type in the number two. If twenty eighteen is the year that you’re going to think about it type in the number three, if you need help with an email marketing strategy, you see because I can’t remember the last time I went through and lying in, a retail store or something like that, And the cashier didn’t even ask me for my email address: it’s become so natural now, if that people are coming to your website, maybe people are busy.
Maybe somebody is you know, fixing dinner or they’re trying to wipe their daughter’s bottle or whatever. It is because I’m talking about myself or they’re in public transport get their email address so that you can always send them relevant information. Depending on what landing page, they landed on your on your site because people just coming to your website and you’re not doing anything about them or retargeting them or trying to get them to get back to you.
That’s a waste of advertising money. If you’re advertising to get those leads, you know so yeah. That’s easy. It’s like a check-in checkout ask your customers for their email address and once you have your customers, email address, respect that don’t just spray and pray just because you know they’ve, given you the the email address, you now have to seek permission from them by being relevant By engaging them by actually educating them and inspiring them, while providing value and positioning yourself as a person that can serve them with whatever product you’ve got on them, because if you don’t there’s always online reviews, you know and online reviews, you can’t you can’t change them.
So don’t spam people but make sure you’re being relevant and that’s where it helps you actually own a space within the online space, because if you have people’s email addresses, you have given you permission to sell to them. You know, and then one other thing if you still are adamant that Facebook is the thing for you just give Facebook live and try. You know, try and if you’re doing it maybe twice a week, try and increase your life articles.
You know what, because people really now want to communicate. People really now need to see if you’re, the right kind of person who can sort out their needs, they need you to help them by actually helping them. So it can be a great way to actually add that human element to your small business marketing strategy. In any case, what are you too busy doing chasing shiny objects instead of creating and relating to your audience? You know so all of those people that you know one one thing that I want to advise you to do is when you are at a live event or at a geek, try not to get too excited and go alive, because people are expecting to see you And one thing happens is I’m talking about me personally and then they don’t see you.
They see other people then automatically you’ve. Given that person they’re reading all the credibility and that’s it you’ve lost that person only try and go live when it’s you or it’s something to do with you tonight I mean because that person also has people that can take a live article off of them. So you know it’s just an option that enables you to connect with your customers in a more personal level.
So don’t abuse it do not. I mean just like right now, I’m really being considerate of what people are saying and also engaging them in a certain way. You know – and this is a bonus if you go like on Facebook or maybe on Instagram, your followers would actually start getting notifications that tell them that your life, so don’t take advantage of that. If people notice that your colleague real content is not valuable, then they’re just going to skip and the more your articles don’t get seen the more Facebook puts them down the you know the the the ranking order so yeah, it’s just one of those things.
I really hope this article is going to help you, because a lot of people really are lost right now as to what to do how else to reach out to their audience. And I really want to help you by actually helping you, because all these strategies that I’m talking about this is just top off the cuff type. I’m you know stuff that you know when we sit down. I really want to personalize it, and you know with you.
So that we can actually help you be, do and have a business, that’s profitable and enjoyable type in the number three, if you’ve readed it up until now, and you really have questions that you want me to personally answer pertaining to your business in the meantime. Thank you so much for tuning in and enjoy the ratio that
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My name is John golden from sales pop online says magazine, pipeliner CRM, and today I am delighted joining us from Utah. Is David Covey how you doing David, I’m doing great John? How are you excellent and David? Is the author of trap tales outsmarting the seven hidden obstacles to success and that’s what we want to we want to talk about today, because I mean let’s face it.
You know people struggle a lot a lot with why they’re not where they think they should be right in in their career in their life whatever, but they don’t always they don’t. They don’t always have the capacity to figure out for themselves what it is, that’s holding them back. So can you talk to me a little bit about what was the? What was the origins or the genesis of trap Tales yeah? That was exactly it.
My business partner – and I had Stefan – you know that we co-authored the book. We play a lot of chess together, yeah in chess. The purpose of you know the way to win in chess is to be several moves ahead of your opponent right and actually get them to fall into some traps that you set for them, that you hope that they do. You know they don’t see it because you’re thinking several moves ahead of them.
So so we really like that as a metaphor, and we thought you know go, isn’t that what life is about. You know what life or work life you know or family life. Personal life is about traps that we fall into, and I don’t know if you’re familiar with the force field analysis. Basically it’s the analysis of saying for any initiative. You kind of have your current state, where you’re at sure the desired state where you want to go and you have driving forces or initiatives that are taking you there and then you have a restraining forces and most of time well I’ve found.
Is people really focus on the driving forces and the initiatives to try to help you go from you know here to here right? They don’t pay as much attention to the restraining forces. So it’s the equivalent of like having one foot on the accelerator and another on the break I mean there is not to put you know your foot stronger on the accelerator. You know the pounding it. The answer is to pull your foot back from from the brake.
Really, that’s that’s preventing you, so we like to kind of think of that traps. In that way, they’re really they’re straining forces there the obstacles of the barriers that are preventing us from achieving our goals or reaching our G, their dreams that we want. So because a lot of people I find, I don’t know whether it’s it’s always been like that, but particularly now it seems to be that people drift a lot or they just sort of.
Let’s see what happens and they’re not very proactive about moving their career forward. Whether it’s in sales, whether it’s in whatever but they kind of outsource to faith, that’s what I always called it like outsourcing your destiny to fate. So to talk to me about a couple of the traps like you’re one of the first ones, is the relationship trap right yeah, so we have in the book. We have. You know seven traps, but we’ve created a course: that’s more oriented towards businesses.
So let me focus on some of those sure. If you don’t absolutely, I keep it more business oriented. So one of the the first traps is the busyness trap and that’s drowning drowning, the thick of thin things mmm. We say the thick of thin things, because it’s not the thin things are really not the important things. There’s the non-essentials. There was a study done by the the workforce front that looked at the work that we do the interactions of work and they found that half of the interactions that we have a work are non-essential.
You know they’re just really not that important and if you think about it, you know with technology. You know in tech, back in the 85, they had a study that was done. That said, hey with technology advances coming, you know we’re going to only be working like 30 hours a week. You know because we’ll have so much more time because I’ll picked up, but it’s had the opposite effect. As you know, it’s actually increased the expectations.
So we have all of these things coming at us. We really don’t have a filter or how to manage it or how to control it and – and the answer is, the conventional approach has become a better juggler. You know just learn to juggle everything all the balls in your air and and obviously that’s not going to work. We have to learn to say no. I love the example of Apple for focus. You know when Steve Jobs came back for his second act back in 1997.
He he killed literally like 300 projects that people who were working on and he drew a matrix and he said we’re going to make two products for the consumer and we’re going to make two products for the professional and everything else goes mad. He helped get the company back on track, but it was because of focus. He was willing to focus the company, and today Apple is the most valuable company in terms of market capitalization and they sell most of their sales come from like seven or eight products.
You know it’s through like hundreds of products, but it’s the power of focus. So so that is really one of the traps that we have. Is that we’re just we’re busy, but we’re not really busy on the essential things. So why is that? And and it’s a it’s a it’s a theme of mine that I’ve talked about for years as well. It’s the idea of focus and but focus seems to be so difficult for people, because to focus you have to make choices right as you as you just outlined, and people don’t like making choices, because if you choose one thing you by default, unchoose other things right And people don’t want to do that.
So we talked today about how oh we’re so busy and we’ve got so many things going on but, as you say, a lot of its distraction or non-essential. How do you help get people to focus and to understand what are the important things and to set aside the others yeah? So I think that, first of all, you know you’re going to you got to help people understand that they lead their own life and if they choose to have an adhoc life, there they’re not going to be able to be they’re, not going to be very happy Because they’re just going to whatever happens to them, is what’s going to happen and they’re going to be very disappointed, so you have to help you have to help people say hey.
You know what you have control over your life. You know you’re, not a victim. You know you have yeah, everybody has some bad things happen to them and you always have things that you can’t control, but you can lead your life and you can lead your business and, and you can lead your your marriage, you don’t have to be a victim And so I think that’s the first you know step is to help people realize that they are the controller of their life and they can control their own destiny and then.
Secondly, I think that it’s really important that people think about what their vision is. You know where their direction they’re headed a lot of times, people they get, they get lost or they get distracted or they forget. We have. One of the traps we talk about is the career trap. You know and that’s where people settle. You know in the rare they’re, not happy, there’s really four aspects to a successful career.
It’s the financials. You know you want to be paid fairly. What you do that your mind? You want to have your mind engaged. You know you want to be creatively utilized, the passion is the heart aspect of it. You know you want to be passionately engaged and then you want to be able to feel like you’re, making a contribution, and so many people settle. They just settle in their job. They settle in their life and they they’re living at a much lower level than where they where they could be.
And I think that if you help them say you know see that if you can focus on your core priorities or the things that you really matter and let the other stuff just fall by the wayside, it doesn’t really matter. It really helps them. But my father used an analogy. My father said even a roaster, seven Habits book. He used the analogy of you know of the big rocks and he he had this jar and and it had rocks and pebbles and water and sand, and what what people found is that if you put the the pebbles and the sand and the water in first, You didn’t have time to put the big rocks in you know.
You didn’t have enough room, but if you put the big rocks in first, then you could fit in some of the pebbles and sin, but guess what? If you can’t fit in all the pebbles and sin, so what it’s nice, it doesn’t matter, and so that’s really about what our life is about is that we have to get the big rocks in first. You know, in order for us to you, know, to be successful and to achieve our our vision and our goals that we want.
That’s what really what this is about this book is about. Is you know if you’re, finding yourself stagnated or not achieving the success that you want it’s because of these traps, that you call it in yeah, and it’s in tried a couple of interesting things that you mentioned here about the ad hoc life and III feel that We live in in a culture now of non self accountability. If there’s such a word, but where everything is saying, nothing is your fault and everything is external to you, and that runs counter to what you’re into what you’re saying here and – and I, and I totally agree with what you’re saying so so is that is that A tough thing I mean whether you’re doing this organizationally or from an individual point of view, but to promote this concept of self.
You have to accountability. You have to look at yourself. First before you look at other people hold other people accountable. It’s the toughest day. The toughest thing in the world – and I was formerly at my father’s company Franklin Covey for seniors – that the first habit of the seven Habits is be proactive. And that means that you’re responsible for your life and you’re accountable for the choices that you make.
And you can’t blame others, and that is the toughest thing, because it’s we have such a society today and a culture today of wanting to point the finger at someone else to blame society at large or blame the government or or blame your parents. You know and and it’s it’s just very natural, it’s very hard to take accountability for your decisions and your choices. We like to call these traps, which hopefully makes people feel a little bit better because you could say: hey look, you did you know because a lot of times people you know they they they get where they’re at because someone their stupid mistakes they make.
But if you can start to think about it was like well, maybe it wasn’t so much a mistake. Maybe it was a trap. It was a trap. I got caught in the trap and we like that language because it helped people say hey. You know what you maybe didn’t even fully realize how bad this situation got, but it is the trap and part of the characteristics of some of the traps, and so we’re going to help you get a win you’re going to help you find a way and in The talk about these epiphany breakthroughs.
Yes, the new insights that lead to new breakthroughs in behavior and that’s what that’s what’s important is you can’t do the conventional approaches anymore? They don’t work. You have to do the epiphany breakthroughs that are going to get you to to the new level of thinking yeah, and I love here. I’m one of your subtitles here in one of your chapters and unfocus is the best things in life. Take time and again I love that message, because again it’s runs counter to the pervasive culture out there, the shortcut culture of where oh, no, you can have everything immediately.
You don’t need to. You know, work hard for it. You can just get it. That’s another thing. That’s quite difficult to teach people isn’t it that that, if things that are worthwhile, they actually do take hard work and time. Absolutely. I have a son, that’s playing basketball right now and and he’s got all that you know the natural skills for it, but he’s not at the level of where he wants to be, and he wishes that he could just jump from you know here here, but he Can’t you know he has to make mistakes and he has to learn and he has to practice and he has to work and he has to fail.
You know and and that’s just that’s the process of life, and I wish there was something that I could give him to help him. You know move this faster to speed this on, but I can’t do it and and it’s just how life works. So it’s it’s and it runs counter to our culture, because you know if we want an answer, all we do. Is we google it we get it we’re used to this instantaneous. You know answer and results, and most of life is unfortunately, is not like that.
At least the most important things in life – yeah yeah, I’m now with all this instant digital culture. It’s like people think, oh, I can just become famous and rich by not really doing anything. That’s right and you always hear the stories successful, they’re, successful stories. You know it’s, you know so many they went from. You know working at a grocery store and being living in it. You know 900 square foot apartment too sudden owning their own Island.
You know eight months later you know, and and but you never hear the stories of the people that you know. So those are the outliers you know, but you never really hear the stories of what most people have to do, which is really really hard work for a long time, continuous effort, and eventually you know because of their perseverance and so forth, they succeed. I have a quote big Steve Jobs fan mm-hmm.
I I think it was a great. I don’t he’s necessarily the nicest boss. You know, but I loved his vision. You know, I just think he was just so visionary, but he said. I’m convinced that about half of what separates the successful entrepreneurs from the non successful ones is pure perseverance mm-hmm. I really like that. I’ve been an entrepreneur, the last eight years of my life, and that’s that’s really resonates with me.
Yeah and – and I like also – you – also talk about change right and changes, obviously a very difficult thing, but we – and I think you deal with this – is we’re very good at rationalizing – why we shouldn’t change or irrational izing. Why we can’t change right now or the postponement piece where we want to change, but this just isn’t the right time so in six months time or next year, I’ll get on that yeah, so that that is, that is human nature.
You know is to postpone change and and and to delay it as long as possible. The problem is, is that if you do that, and you wait until, if external circumstances force change upon you, then your options are not very good. You know look at some of the fortune, 500 companies and a lot of them have rested on their laurels yeah and they just kind of think. Well, I can just keep you know doing what I’m doing.
Look at General Electric, I mean I’m shocked and surprised to see. What’s happened with that, you know a truly terrific amazing company for many many years, but is now you know, kind of really fallen in a big way, but I think a lot of it is it’s. Not just individuals his organization’s as well, no absolutely change as long as possible, because it’s difficult and and we’d rather stay in our kind of comfort zone or a little bubble right and the funny thing.
The thing that always amazes me is you know, organizations try and do it and people in in within those organizations try and try and keep everything very controlled the same but as we mentioned earlier, but but that’s not reflective of life right life. It’s a it’s constant. Is it constantly in flux? We don’t know what’s around the corner tomorrow, there’s a surprise and guess what, when it comes good or bad, we’ll deal with it and we’ll figure out a way forward because we have to, but in business we try to create this very controlled environment that totally yet You’re familiar with James Dyson, yes, he created Dyson that bagless vacuum.
So I love. I love him as an example of kind of how how business is done, or you know, or how you create new innovations, and he basically says look. It took over 5,000 prototypes 5,000. Potentates to finally get the perfect, you know vacuum system, and, and it was really a round failure – you know he’s just saying that. That’s that’s really what it’s about, and I think that that’s what we kind of fear is its failure is because we we want to be able to appear like we have everything figured out and you know there’s you know we don’t have any problem, you know and You certainly look at people’s social, you know, media and so forth, and it looks like everybody has a perfect life.
You have that you have a difficult life and you’re wondering what’s wrong with me. You know, but it’s not true. You know it’s all a facade. It really is, but the formula is really try, filler and repeat, and and and that’s really what we need to be taught more about in business and a life is about trying daily learning from that and then repeating any of the great innovations. You know that we we see today all all come from that model yeah and that’s an it, and that obviously requires a company to have a culture of where you can try things and and fail, and I guess part of it is to is, if you’re going To fail like fail quickly right if you care, if you see that there’s I mean I’m sure Dyson when he was doing all his prototypes, I’m sure there were ones where he was.
You know not that far into it and went whoops that not going to work. Let’s go another one early and obviously that’s one of the that’s one of the the traps in businesses that people prolong things. Yes, yeah. They prolong things they wanted. They wish things that you know weren’t that way, you’re familiar with the company Unilever, yes yeah. You know I worked for Procter & Gamble’s, so I used to compete against Unilever in the salt category.
They made laundry detergent, Procter & Gamble, made laundry detergent, but and this this is a story back in the 1960s, its containing the book called black box thinking. But after you Syed he’s a Brit, but anyway he wrote this. He you talked about the story about how the the nozzle, so you have a nozzle that makes the laundry detergent this was before this isn’t like in the in the sixties. You know this was before we had the little pods nation mmm-hmm outer, but the nozzle kept clogging.
So they took it to the mathematicians and, of course, the mathematicians. You know they’re so smart and they can just give us a formula and they and they gave him a formula and it didn’t work so they gave it to the biologist and then the biologist. They were willing to do trial and error and actually what it took is. It took four hundred and forty nine different iterations to produce this perfect nozzle.
It’s this lot, laundry detergent and so to me it’s it’s just. You know Pixar’s another example: yeah Catmull. I a lot of people, see Pixar movies, love, Pixar movies. Well, he says that when we first produced these movies, you know first start working. He says they’re not very good, they suck and he says our job is to take him from sock to non sock, yeah and – and we do that through the iteration process.
We we work, we work, we work until we finally get a great movie. So a lot of times you know we have this image of thinking. Well, there’s people out there that are just geniuses and then there’s me right and and so I’m not genius, so you know I have to I have to work hard, but everybody that has any great success in life has done it through work. Work work led the Beatles. You know we look at the Beatles.
One of my favorite bands was, by the time they got to America in February of 1964, in the Ed Sullivan Show they had performed like 1,200 performances that a Homburg period for 15 months you know – was they perform more during that period than most bands do in Their whole life, you know it wasn’t just yeah, they were, they were, they were geniuses, but they did the 10,000 hour rule. You know that black talks about it and and and it’s really it’s it’s there’s no shortcut.
Yes all work and if you think about it, there’s a the reality is there were probably 10,000 other Beatles out there who didn’t put in the hard work exactly so. This is a great great place to to conclude here, because I think you just touched on something really important as a takeaway is you know whether it’s organizationally, whether it’s personally or whatever, is that you have to start somewhere and then you have to try and try And understand that this is a process, not a I’m, not going to change my life, I’m not going to change my business tomorrow, I’m I can start the process, but it’ll be a process yeah, that’s right and and the one of the main messages in the book And in our program that we teach is the message of hope and it’s that anybody can change the trajectory of their life at any stage of their life.
Okay, so a lot of times. I think we think that oh I’ve, just you know I’ve gone down this road too far or I you know, I can’t change I’m 50 years old or and and it’s hogwash, you know we we can. We, we are the controller’s of our destiny. We can change our life at any any stage of our lives. I think we didn’t have to look at it and say I’m going to do it by making these small steps you know and and taking these small steps new year’s resolutions, the big mistakes that people make a new year’s resolutions as they set too many right step.
N or twelve and so they’re all forgotten by you know by the end of January or February. Oh, so I think the way that you in that change is really by starting small. Don’t try to take on too many things just say: I’m going to do. One thing what you know: one thing differently to affect some of the change and if you start doing that, then you start to build momentum. You start to get some success. It’s not instantaneous, you know, but to see some small successes and some small successes can give you confidence that you’re headed in the right direction.
Then you take another action and then you another action, but the key thing is to take action. You don’t don’t delay, don’t try to take too much action, but take some action that can help you propel you to your goal. Absolutely and if you choose not to take action and you choose not to do anything – that’s fine, but you have to own where you are in your life. It just accept that you’ve chosen an adhoc life, so you’re going to get whatever things are going to come at you and don’t don’t blame, don’t blame your spouse or your parents, or the government or city or whatever, for all your problems that you have exactly.
As I said, I calls on outsourcing your destiny to fate. That’s all my life to fate, yeah, okay! Well, listen! This has been fantastic, but before we go I’d like you to tell everybody just a little bit more about yourself, your organization and how they can learn more about what you guys do, yeah sure. So my business partner is David. Stefan Marv Deeks. He lives in Dallas, Texas, he’s originally from France, so he says Bonjour y’all Texas, but we started this company.
We were both at Franklin Covey. We started a licensing business, so we have opportunities to license intellectual property, the best intellectual property on the planet. Like content, like David Allen’s, getting things done in which we take all over the world, so check us out there at SM Capcom, and then we have our new program, which is called Tripoli, gist at work which emerged from from a trap, Tales book and a trap.
Ologist is a person who detects and avoids the workplace traps. It helps others do the same. So it’s our own term. We made it up. It’s called trap, just at work, calm and so check us out there yeah. I love it a night and I think you know make 2019 the year that you go and uncover all of these traps. So I would encourage you to check out David and his company. My name is John golden says. Pop online says magazine pipeliner CRM.
Thanks again, David, that’s been fantastic, look forward a pleasure, seeing you all again soon, thanks so much for having me John
Content Add to Cart or purchase when it comes to your Facebook ads and specifically specifically for products that you’re selling, like Shopify products drop shipping products and so on, and so on. I’m making new articles every single day talking about Facebook, Ads Shopify. All of these processes to make you an extremely good Facebook ad buyer so make sure to hit that subscribe.
Button ASAP. So before I get into showing or like talking about view, contents Add to Cart and all that I need to get a product up on my store and don’t worry, it only takes like two minutes. Let me just try to find something here. Maybe that’s trending rings from women solar, light running shoes. Let’s do a crossbody bags for women’s, because I see it’s trending, I’m going to search by orders, and this is a topic that I get asked like every single day.
Literally. So let’s go ahead and pick this one. This one looks like it has some good images here and people just want to know hey. You know what do I start with when launching new products do I start with view contents Add to Cart or purchases. So let me just go ahead and answer that in one second, once I get this product all set up and launched I’m actually it only takes me just come minutes, but let me go ahead and import it here, import list.
What do you want to call this? Tassel over the shoulder crossbody crossbody tassel bag. I don’t know how to spell and this description. Well, I need to get to the content in this article, nineteen, ninety five and three: nine. Ninety five, okay, perfect: let’s import to the store – and I am almost there so usually the way I like to do it is it really depends on your pics alright. So let’s go ahead and launch this real quick make the article it’s so funny, because people asked me also like I think I might have already launched a article about this, but like how many projects do you test per day as many as possible? Let’s say comment: yes, if you love heart their thumbnail, let’s call it cross.
Make articles grab the link okay, so the article is being created and we’re just at the point about to be at the point where I I pick my optimization, and it is really really key that you pick the correct, often optimization and like I was saying it Really just depends on where you are in the process. If you’re like me right here, where I’m launching a brand new product, I will usually target view content or Add to Cart and what would decides? Wouldn’t I honestly kind of do it randomly like one product I’ll test? You content one product I’ll test, Add to Cart, but the reasoning behind this and you can see the articles made.
The reasoning behind this is those are easy for Facebook to get, and you can see this is where I’m doing my targeting. So I like have Tassel, I have handbags and then a chill goes and finds more that are similar to that. So, like Michael Kors is probably good runway fashion, JustFab, okay, cool and let’s go ahead and go hit next step. I’m building out my campaign right here so grab yours and then here we go.
I can pick my Add to Cart view, content or purchases. So for a new product I usually don’t do purchases, and that is because, with Facebook’s their suggestions, you know my rep everybody else’s rep they’re, all they all say hey. You want to get 50 conversions in the first three days or so so, if you think you can get 50 purchases in the first few days of a brand new product go for it, but I highly doubt that unless you’re doing huge budgets, you know I’m saying, Like I do probably three to five dollar budgets – and you saw – I picked five different interest, so it’s going to create five ad sets, so it’s going to be 15 bucks.
The one that can get 50 conversions on is view content. For sure I mean if it doesn’t get 50 conversions, I probably kill the product, but I can also probably get Add to Cart. So I’m always picking one of these like higher up the funnel conversions, because I want to feed Facebook what they want. They say they want 50 conversions, okay. Well, let’s get you 50 conversions and then later I’m going to move to purchase, so the the the very correct way to do this would be to do it.
This way, you pick view content because it’s a brand-new product right. So I’ll say like isn’t this crossbody cute and I would pick my page pick. My pixel and I’d say: hey view content because I know, for you know, 3 times 5 interest, which is 5 different ad sets it’s going to be $ 15 going to women 25 plus, I should be able to get 50 convert. Conversions 50 view contents, because that’s just them opening it up the Shopify store and browsing around the page right, so I should be able to get 50 in the first three days off 15 bucks.
Let’s see, let’s say it’s a dollar view content, that’s 45, but I probably want to keep it if it was a dollar view content. So if it was at 75 cent view content, then that would be more than 50 and then what I would do is since I got 50 view contents. I would move it to add to cart. So I just go into the same campaign. Select all of them and then say, hey, Add to Cart conversion now, once it got 50 add to carts and it’s still doing well, I mean the campaign is still running.
I might have turned it off by now by the way, if it’s not showing me good results, I gained some purchases and whatnot. You check out my other article for that, but pretty much. I do like two to three times margin then turn off, but now switches to Add to Cart right and then, if I’m doing really well, like I mean a lot of sales, eventually I’m going to go to purchases because purchases, it’s saying, hey Facebook, go find me Buyers, you know who people who buy things online go find me more of those, so I can crush it.
So do 50, you know start off with view contents or add to cards, get 50 of those and then move to purchases. That being said, some products I’ve had they do better off at the carts, and maybe that’s because the conversion is easier and Facebook can optimize and there’s not a huge fall off from Add to Cart to purchase, but some do better with purchase so later on. In your campaigns, you always want to use add to cart or purchases.
I never really like on late stage, campaigns that are doing well. They can gain sales, I’m never doing well, just based off view contents view. Contents is like a rush of traffic: hey Facebook, here’s the data, you need and, to be honest, I usually start campaigns with add to carts. Sometimes you contents, but I always move to purchases and if the purchases don’t do as well. As the Add to Cart, I just moved back to add to carts, don’t be worried about switching up your conversion.
It’s fine! I’m going to call this ad chill crossbody and you saw how I launched that really quickly. Right click launch ad: it’s going to create the campaign, the article all that good stuff. So that’s another key like people ask me: what’s the key to success with dropship, I mean it’s finding winners. How do you find winners test more products? How do you test more products? Leverage tools like add, show in order to test products quickly.
Let me know in the comments below what are you optimized for you know. What’s your strategy, are you optimizing for add 2 cards of you contents purchases? When do you change them? You can see the campaign’s just been launched. I probably hit refresh over here and see it launched inside of my ads. It’s kind of a test account here for my articles, but you can see the cross body has been launched. Let me know below what do you walk to Mai’s for where you see the best results? For me, it’s usually Add to Cart.
So that’s why I launched /, Add to Cart. You can see they’ve five ad sets been created, women, women, 25, plus all those different interests and I’ll be able to see really quickly. Is this a you know a good product or know if it is I’ll, spend some more time on it? But the key is like spend as little time as possible testing each product. You’ll find more winners. You’ll save more time, see the ad here pretty solid right, so that’s about it guys make sure to go ahead and subscribe.
If you don’t worry about Joe, there should be a article showing you more about ad show subscribe to the article to the blog I’ll, make more articles every single day and yeah hope you have an amazing day, I’ll catch you in the next article bye,
Looking for a company that will have your back? Check out the video below:
This is a relatively new release from we it’s on the smaller side of their of their knives for sure, um, very interesting design, a very interesting name and which can take a quick look today, not a comprehensive review, there’s more of an slightly more in-depth overview. So let’s go ahead and get into some size comparisons, alright! So first up we have it against the Victorinox classic SD.
You can stay there. So although the SD is a very, very small knife, this isn’t that much bigger here. It is against the Spyderco little native, very, very similar in size about 3/4 of an inch on either side of that, and then we have it here against the Spyderco shaman, which is much much smaller than um. It’s probably directly in the middle between the shaman and the native honestly, so it’s probably the size of a regular native.
Let’s just guess I haven’t actually handled a regular-sized native, but yeah. So it’s it’s mid to small knife, alright, on to what I like about it. So first up is going to be either build quality. This knife is built very, very well. The machining is excellent on it. The materials used are excellent. It’s a titanium as 35 VN there’s, no, you know fit and finish issues. Everything that’s supposed to be flush is there’s nothing that sticks out or stabs into your hand or anything like that when you’re, just picking it up and holding it.
So, overall, it’s it’s a very, very well made knife, all the corners, rounded everything chamfered and it’s it’s just a nice knife. Overall, the blade is very nice as well um. You have a little bit of a harpoon there near the near the tip just to give it a bit of character, and it’s it’s really really well ground for your thumb. Behind the edge. I don’t have exact measurements with my calipers are broken, but it slices very well – and it also is very good at piercing cuts and it’s it’s a fairly small blade at sub 3 inches it’s around 2.
8 or so so very, very legal, very well ground, and it Cuts very well, my only gripe with the blade is it’s very reflective and, as you can see, it takes on scratches very very easily, but that that could just be this one here. The action on it is very good as well. These thumb studs are very, very nice to use they’re just standard thumb, studs, maybe a little bit wider than most, but the action on the knife is excellent.
I’ve had no missed deploys with this at all the thumb studs don’t dig in, they don’t hurt your finger and because these scales have this kind of cut out of this groove on both sides, you can Spidey flick it very easily if you prefer to do it. That way or if you’re left-handed, you can come in from that side, although the framelit part might be a challenge for you, the clip is also very good. This is probably my favorite part of the knife.
The clip is extremely low profile. It’s still a milled clip. You still get that that little bit of spring, but very attention a very nice flowing design. It also has this very cool little logo here the maker’s mark on the clip. This is probably one of my favorite clip logos. It’s it’s! You know it doesn’t stick out. It’s not give CRKT or anything just winding your way down the clip, it’s a bit more subtle than say like the Spyderco spider logo, but it’s just an interesting design.
It’s very geometric! I, like it a lot and the clip works very well with slides in and out of the pocket very very easily. I haven’t had any issues getting it over a thicker material like jeans or anything like that um. But if it’s a very, very thick pant, you might have an issue getting over that just because the clearance isn’t super super high. I mentioned the milling earlier on the scales and what that does is it’s like a it’s like a diamond pattern, milling, I’m very, very nice.
It looks like it is much more aggressive than it actually is. It actually offers just a nice texturing. I mean it’s not aggressive at all. It just kind of gives you a bit more grip. It’s not going to mess up your pockets or anything like that. It’s it’s nowhere near textured is just say our regular g10 or something like that um, but it isn’t nearly as slippery as a radio titanium either. It’s a nice in-between, probably one of my favorite textures on titanium that I’ve held before I’m just in hand like feel wise.
It’s very very nice. They also did an excellent job with the back spacer. It is a almost full length back spacer and one really nice touch, because this knife has really good blade to handle ratio compared to some. They actually brought the back spacer down so that you can’t poke yourself with the end of the blade. So the back spacer goes all the way around and again it’s perfectly flush, there’s no chance of you cutting yourself at the blade or anything like that, and it kind of reduces the chance of you getting debris in there from your pocket.
Anyway, I really like full length and semi full inch back spacers, probably my favorite full details on knives. That makers can do the lock bar relief is also really really interesting. So normally you get like kind of just a weird cut out kind of Kerala paisans. It’s just a massive. You know: yeah got out of there on this. They do something a bit more hesitate, say artsy, I’m a bit more in line with the design.
I think they just did three cuts there. It it just flows a little bit better than there’s. No issue with a lot more attention at all on this knife: I’m I’m not a big fan of the actual, lock bar itself, but we’ll get that later, but those cutouts look really really nice and I really like the way they flow into the design. I actually didn’t notice them until I was sitting there handling that I’m really looking for stuff, so they they don’t interrupt the design at all.
I think they look very very in place, and last thing here is going to be the branding I’m. So I mentioned the logo on the clip and the only other logo and this whole knife is the we logo right there on the pivot, there’s nothing on the blade at all, nothing on the spine in the front, you know the known places people hide stuff, the Branding is just excellent on this knife. It’s very minimal and I like it a lot.
Let’s go ahead and go into what on neutral towards only a few things here, I’m first steps going to be the lock bar. I mentioned. I really like the relief cut on lock bar and I do it’s very visually interesting, but the lock bar it’s self. It has a very, very slender cut out here. You might be able to see it. I’m too kind of help. You get your finger in there, but it’s just it’s a pain for me. I don’t.
I don’t like it very much it’s just too narrow for my finger, I’m so the lock bars it’s not bad. It could be worse for sure. But for me it’s for me. It’s bad for most people. I think it’s going to be just fine. It’s just a little slim a little bit hard to get in there, but it does work just find. A lot of our tension is dialed in very, very well, but that very slim little section for me to get my thumb is a little irritating.
The other thing is, I mentioned the pivot on the weap branded pivot. On this side, is you know it’s flush? It’s you know it’s dead ago, it’s it’s! It is what it is, that’s kind of what we does all their knives and it’s fine. It doesn’t stick out too bad. It almost matches up kind of a lock bar cutout. So it’s it’s fine, but this side over here is not flush um. You can see it does jet out there and I don’t know why they did that.
I’m not a big fan of it. It doesn’t interfere with. You know the pocket clip or anything silly like that, it’s just a minor, annoyance um. I wish they had made that flush as well, but you know it is what it is. Last things going to be the price, so these knives are a little bit high for what you get. I don’t think they’re insane they’re 227. So for 227 dollars you get as 35 VN and titanium. Normally, I would say, that’s a little high, but you have to consider all this milling that was done on these handles and that you know semi fallings, back spacer, they’re, milled clip you know it’s.
You can see where your money’s gone. I think if this knife came in somewhere around like 175 or so um, it would look much much better yeah price-wise, but this isn’t bad. You know I’ve seen more expensive knives with lesser materials and much less milling. You know for for a lot more money, so this is actually really nice. It’s well finished and the materials are pretty good and they’re. Not the price is an outrageous.
It’s a little irritating 230 bucks for what, in my eyes, is kind of mediocre, and I forget it that in the conclusion just a little bit high, let’s go ahead and go on to what I dislike about it all right. So here are my big gripes about the knife. So far, I’ve mentioned that it’s very well made the blade works very well, it’s very well ground. The shape is interesting. The design overall is is a very interesting little design.
It’s it just doesn’t work for me this. It’s just too small. I normally like something a bit more girthy a bit longer in the hand, and this just this doesn’t do it. For me they say it’s not the size of the bow, but if I were in this one I would I would drown I’m I can only get a three finger grip on it. There’s a very little space for my fourth finger just enough to piss me off, because I can’t I can feel it there, but I can’t get a good grip on it and I don’t know.
I think this a knife would have done very, very well with a finger choil. I think that would have made it a little bit a little bit more usable for me, but it’s just it’s just too hard for me to get a grip on and again it’s very well made. The action is rock-solid. It’s not. You know a flaccid flipper. It’s not kind of just wiggling out there. It’s it’s really really nice. It’s very smooth, everything’s done very well, but I ergonomics don’t work for me.
It’s just too short. It’s not chunky enough! It’s not thick enough! I just don’t get any pleasure from this at all. You know in the hand, what’s going on to the conclusion alright. So, in conclusion, the ween R is an interesting little knife, that’s just too small for for me personally, if you really like smaller knives, if you think you can get a you know a comfortable grip on this, you know check it out, especially if you can pick One up used – I don’t normally advocate that, but these knives on secondary market are so soft and squishy price-wise that it’s it’s insane.
You could probably pick one up for like 150 bucks, realistically, maybe 170 or so, which is a much much better price. So if you don’t mind a knife that may just you know be a little too limp for your hand. This is a good place to go. It’s it’s very well made. The design is interesting, it curves just a little bit. You know a little upward, which you know some knives do that it just really depends.
I’ve seen them all different ways, but that little bit of curve there might be really ergonomic for you. I think they could take a few handle cues from fair and Forge as far as how to properly design a handle. They really really fits. You know in a hand, but this isn’t. This isn’t bad. I just wish it were bigger, girthier, chunkier and a little bit more natural feeling in the hand, but that’s going to be it for today, guys um.
If you have any questions about this knife or anything else, just let me know down in the comments I’ll try to do my best to answer them, and I hope you all have a good day. Thanks guys, bye,
Knives and daggers are awesome! Plain and simple, right? Let me say, I enjoy my dagger collection with a little music playing in the background.
Looking at some of the key word tools that I use in my arsenal, especially when I’m needing to come up with ideas for books to make once you start making a few thousand books, you certainly can struggle to come up with ideas. If you really, you know, don’t know how to use Google effectively, so this is for people that are just starting out, and this is also for people that are a little bit stuck for ideas in their journal journey.
This particular tool is called a Google Suggest tool. Now, there’s tons and tons of key word types of tools that have the name Google Suggest in them. The reason why I use this tool is because it gives me some good data information. I don’t use the paid version and it is quite expensive, so you just type in Google Suggest tool, keyword, Google Suggest and it will bring you to a tool that looks like this.
Actually, let’s just go to the pants, you see what it looks like initially, it will actually help you search a wide variety of different places. Now this tool does have a paid version. The paid version is quite expensive. If you ask me for the information that you get, but if you are doing this professionally, then it is certainly something that you want to take a look at seriously. You maybe invest some money in when you look at this page.
You can click on Amazon and then you can read a little bit more about how the tool is used for it and how it extracts information from Amazon, and then you can type in your search. So here I’m looking for journals for women. So for me, I personally only use this tool to give me ideas. As you can see, this is all grayed out, and so therefore, unless I paid twenty dollars a month or whatever, I would not be able to access this information, but it gives me great ideas about different topics: anxiety journal for women, african-american women journals for women prayer Journal for women daily journal for women daily devotional journal for women, so each one of these is an amazing amazing topic to jump into and start researching just this alone on Amazon and use.
My other tools that I have to bring back the information that I’m looking for, so that’s the only reason I use this tool is because it gives me some really good information right here, just for seed keyword, information, so it’s worth having in my arsenal. It doesn’t cost me anything if I just want to you know type something in here, just to get a quick idea of something to search and then I’ll just go back and start looking in Amazon and start researching from there.
Hopefully, this was helpful again. This tool is called, Google Suggest, keyword tool and when you you’ll know that you’re in the right place, because it takes you right here, if you do want the pro version, it does cost quite a bit of money, but you can use it for the free version. Just to get some seed ideas to make books for your topic,
It’s like 8 o’clock, but I am so tired, Doyle’s behind me doing his Doyle dog things and I’ve just been jamming on my planner I readed. This is us because I missed it yesterday, because I had my hair appointment, so I wasn’t able to read it. So I just readed it like you know, NBC calm or whatever they have the episodes up afterwards.
I ordered some shoes on Amazon which will be here this weekend because, sadly, I actually already threw them away. My gray superga sneakers, like completely broke yesterday, like it was bad, like the part of the heel, came off on one of the shoes, as I was like trying to slip them off. I’m like what the heck and then I looked at the other one and the other one was all ratted up there to him like okay.
Clearly, these shoes have seen better days. It is time – and I was debating I’m like well, could I donate them or something? I’m like no they’re they’re beyond repairs, Oh anyway, yeah, so those needed to just go away. So I ended up buying the same super goes again and then I had these tennis shoes. I think they were adidas tennis, shoes, they’re, not very expensive, but I had them in my cart or like my wish list for a long time, and I’m like, I should just get those and try them on because the those ones like whoever the seller is.
It’s free returns like back, so I don’t to pay for shipping back, so I’m like well. If they don’t fit or I don’t like them, then whatever what else did I get it? Oh, I got furnace filters, but that’s exciting, but yeah. What else did I get? Oh and I also got a humidifier for my room, so I needed to grab one of those, so I did I just I was trying to get the cheap ones like the $ 20 ones because they tend to get all gunky like, even though I clean them.
It doesn’t matter so it’s like at the end of the season because I use it every single night. It just gets really gross, so I don’t know of a good way to clean them. I’m sure, there’s probably like YouTube article. I should probably read or something but I live in Minnesota and it’s really cold here and I’m constantly like outside walking the dog and all that good stuff. So it’s like going from warm to cold to cold, warm and all that good stuff, and it’s not good for the skin either so anyway, while I was reading, this is us.
I was jamming on my planner, so, as a bunch of things have changed due to me not having surgery tomorrow and then my mom not coming in today, which is unfortunate, but she changed her flight, so we’re good to go um yeah, so I just jammed on My planner and then this Friday I have an oil change, so this is like. Let me give you a better view, so that is my first half right there. So anyway got a bunch of stuff done.
This first half of the week got my hair done. What a girls night with some friends um this my tubal had to get rescheduled, so I had to talk to them about a different time. I talked to my mom also my pH test, which is supposed to be on the 30th, isn’t happening then, because I have my surgery on the 31st and I can’t have my pH test like still inserted in me. It’s a time so anyway, so yeah had a lot of good things and then this is today did a bunch of stuff.
We had cake day obsolete folder. My client, I cleaned like my cube, and then this is kind of what I’ve done. Oh and then I had an Instagram winner as well. I am currently giving away a simply gilded little pack of stuff. I typically do that. Every single time that I get a subscription box, like whatever I don’t, whatever, whatever I won’t, keep and use, I will gift to somebody else and I held the held it on Instagram.
I always hold on Instagram. So if you guys ever want to follow me it’s down below but um, I have a winner and I just sent them a message like maybe five minutes ago. So you’ve always got 24 hours to contact me back with their information and then, unfortunately, if they don’t contact them back within 24 hours, then I have to move on to a new winner. So um yeah, it’s just really all I’ve been doing yeah a headache is still there.
I know a lot of you are going to ask. The headache is still there. It never really goes away anymore, but you know I’m powering through trying to take just some advil and not take my crazy migraine medicine but um yeah. It’s it’s! It’s not going great, but you know I’m going to try to have a good attitude about it and power through guys. You just sometimes just got ta try to power through, and sometimes it really sucks, but you got to do it, but anyway, I’m just going to do this.
One take vlog here, cuz. I am going to run and go to bed because I’m tired and I didn’t really do anything fun after work today, like I didn’t go anywhere. So I didn’t even take you guys with me, but Doyle and I are going to go. You guys probably can’t hear it, but he is snoring it’s funny um anyway, but I’m going to let you guys go. Thank you guys for hanging out with me today and I will see y’all tomorrow with another vlog bye eyes.
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If y’all don’t know, lil yachty is supposed to be a Green Lantern in the upcoming Teen Titans movie, which is going to be interesting. And then you have people like Travis Scott, who created this vivid world and a lot of people around him have said he had that strong vision for the world you wanted to create from the beginning. So that’s not you here, a few steps. I was hopping to it figure out what matters to you at the core.
Do you want to be known for your music, or do you want to be known for your aesthetic, some kind of character you create it’s, not that you can’t have both at the end of the day, but we’re talking about the very beginning which one matters to You at the very most your personality as an artist or your music as an artist. Now, if you look at an artist like her people, pretty much don’t even know how she looks.
That is a very music heavy brand. It’s so far to the extreme. On that side, then you have people like lil yachty. Like I mentioned earlier, that’s very faith-driven. He does have music that people like and love, but it’s very much so that personality over a lot of other things. Some once again, if you look at somebody like Travis Scott, it’s very much so the world and aesthetic that entire environment he creates.
So you have to figure out what you’re trying to do or you trying to create some kind of world. Are you trying to be a face? Are you trying to be music first, whatever that is start to think about small things like that and even within music? Do you want to be known for your melodies? Do you want to be known for your lyrics? Do you want to be known for the energy you bring start figuring out a few basic things that you feel like matter to you most and don’t necessarily go towards picking something that you just think sounds good know why this is so important is for one your Brand, it’s not going to be perfect from day one.
You wanted two primary reasons. This is so important is because your brain is not going to perfect from day one and there’s so many facets to the brand. You confuse yourself, if you don’t just keep it simple. So you know you’re about creating this specific world. Then you know you’re going to attract people. You want to look for people who are interested in that world and I want to be a part of that experience and if you consider yourself a lyricist, you know you’re going to look for people who, like lyrics.
These are the things whatever you choose, your core to be that’s going to be the thing where you have the most quality control, because that’s the core of your brand, meaning that’s got the core of your fans. Outside of that everything else can be developed over time. There might be one two, maybe three, but I would say especially for my beginner. This is your day. One figure out two things, maybe that you really want to put energy in and focus on and just keep building those and bettering those improving that quality.
Everything else will come to the fold and remember, there’s a lot of different cores out there. You also have humor driven artists like little Dicky, there’s so many different things that you can choose as your core. It doesn’t have to be the traditional. Oh I’m a lyricist or oh I’m, a hype, artists or whatever. Now, what you don’t want to do is pick something super broad like positivity positivity is like saying Millennials or I’m targeting people 18 to 30 years old yeah, but there’s so many different nuances to being 18 to 30 years old one.
Some people are college students. Some people didn’t go to college. Some people are into hip-hop, some people are in the country. You can’t just target that broad thing when you say positivity is my niche. There’s a lot of different people, pie, type of people who are positive right, there’s positive people who, like country, there’s positive people who, like hip-hop, okay, even between positive hip-hop people, there’s different styles, so understand that when you pick a niche make sure it defines people and Outside of just the term, the term sounds good, but if you really don’t understand what those people really look like what they like, what their self narrative is for how they like to live, and things like that, then you probably haven’t figured out a niche once again.
Those are just a lot of things. I hope I didn’t confuse it when I said those things but start at the court figure one or two things out that are important to you, build the rest over time. You’ll figure out the rest over time, don’t even try to figure them out by you know, sitting in some kind of room, studying branding and all that kind of stuff. Let the rest of them come to you as you grow your audience and get more experience and naturally just lean toward certain directions or get certain feedback from audiences.
And then you double down into what you think that people liked from you and you see that people liked from you. If, of course, it’s actually authentic to you, because sometimes we do stuff once and people like it, but we probably don’t want to do it again and don’t want to make a whole career out of it. You know what I mean so other than that I would love to hear you guys thoughts in the comments I’ll hop in the comments, as well other than a view like this article Kuwait he did like like it might as well share it and if you’re not Subscribed, you know what to do.
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