Perhaps your CEO is happy about the way his bio and headshot look on screen like this winter. Those kinds of things are important at anecdotes. For most businesses, though, it has to come down to something objective, something that can be measured. For example, 100 unique visitors came to your website on Monday and 20 of them purchase your product.
You need to be able to determine what you’re getting back from your website. So how do you do that? The ultimate objective measure is whether your website contributes positively to your bottom line. How you arrived at that measurement is the fodder for measurement and analytics. Google Analytics is a tool you may have heard of it’s free, it’s web-based and it quantifies visitor behavior. It will capture certain data as visitors move through the site.
It’s really important to look at just those key indicators that mean something to your type of business. Chances are you’re going to be looking at things like bounce rate, visitors over time and conversion. There’s actually a place in Google Analytics that you can ask it to compare it to your industry, so that you know hey. Is that a bad bounce rate of our good bounce rate is that a good conversion or a bad conversion? Looking at these key indicators over time will help you determine where your site may have problems, and then that way, you really can determine the success of your site.
I’r super excited to be joined with my co-host Justin Nealey, what’s up Justin, What’s up Seems like everybody, These days has some type of side hustle. This is the Side, hustle economy right, Wait! What’s your side hustle, I just hustle ( laughter, ), Fair same oh, my gosh We’re doing the same thing So, what’s kind of the big challenge that someone reaches they’re like “ Yeah, I wan na turn this Into a side, hustle.
”, What’s one of the first things that halts them from getting there, I think the biggest Thing is figuring out what their side hustle’s going to be about, because we have a lot of Different things we do Some people like to Just eat pizza all day, some people like….. What was Your Twitter handle again @ EmmaWantsPizza. I look Forward to your follow First step is drilling Down “, What do I actually want to be known for what Do I actually wan na do?” When I think of something I’r passionate about I just wan na give it all of my time.
I don’t want it to be a side hustle. I wan na give 110 % so How do you balance that I think the biggest thing Is to start small right, We can’t just go full-force on it. Some of us can’t afford To take that full leap and just become a full-fledged entrepreneur, Good point: That’s why we have that side hustle! It’s that great source of income to basically test the Waters and figure things out before we can make that leap and see if it’s a viable option.
Totally Cause we got bills right. Can you really make money with this? Is that something that People get hung up on, or do you think people get distracted with side hustles that are Just full passion projects in hopes that they’ll make money. One day I mean: where does that come in? I think it’s both You can either spend a lot of money towards your side. Hustle And not take it anywhere or you can make it something lucrative.
So another thing that comes to mind, besides, of course, making Money with a side hustle is time resources. What do You have advice about that. So that’s tough right. The biggest thing is You have to prioritize what’s important and set aside time, so you can actually Work on your side, hustle or not. Let your side hustle Control your entire life Cause. I know that I’ve been there I freelanced for a while in the past It caused me to just burn out which is pretty common.
I imagine yeah In the side hustle world, It challenges your balance every day, 100 %, so the biggest Thing you need to do is prioritize what you need to accomplish and set aside specific times. Of when you’re going to do things cause you still have to have a life. You still have to eat that pizza. So what would you say for Me if I had a side hustle and you were going to give me some advice about time, management and planning ahead.
How would I do that, So you can basically Take your content calendar to real life, so on Tuesdays you’re going to work on social media for three hours And then on Friday. You’re going to do whatever You can really just piece: That out, but start small, You don’t wan na overwhelm yourself and you don’t wan na burn out cause. If you go too full-force into this you’ll end up just not Liking what you love to do, and we don’t want that to happen.
How do you decide which platform to use First and foremost, you Have to have a website, That’s basically the first Place that people are going to go to make sure that you’re legitimate And then two go to social Make sure you’re out there promoting your products? Telling people what you do following people in your niche Having those conversations – And I would still do a little bit of in-person in real life right And have those connections – And go to local meetups or go to networking events and find people that are in your potentially Your area, your niche and build up those connections.
I love that. I call that local love All right Like if you’re the Juice bar in Silverlake follow the yoga studio next door, There’s a lot of overlap and similarities between their target audience Right and then, once you get everyone to whatever platform you end up. Choosing your website social in real Life that local love right, You got ta get paid, There’s a lot of cool platforms out there that make it super easy to get paid Like what We all know Square right, The little thing that just the dongle that gets put in your phone And you swipe the credit card right there.
I am so grateful for Square when I go To the farmer’s market, And then we have PayPal and Stripe for online processing, so Lots of easy integrations like WordPress or just any Type of website builder that we have that you can Easily set up and get paid Or Venmo if it’s a local transaction, — Ugh, I love Venmo. I love Venmo, the random Conversations people have, I see, lots of tacos in –. That’s how I pay my landlord In your feed.
That’s how I keep my friends happy. That’s it! Splittin’ those bills: What do you do when it Comes to protecting yourself and the policies that go along with that Right – and this is Something that you might have to go and get advice from a lawyer with, Because you wan na make Sure that you’re protected You’ll, probably wan na File some sort of LLC or register your business in some way, There’s a couple different variations, But do that first and foremost On your website.
If you have one terms of service, is a must. Same with a privacy policy, especially with some of the GDPR stuff that I won’t go into in this episode And then check out, there’s A lot of generators out there for web design contracts, for example, or just random service Contracts, you can use and protect yourself and your audience Okay, so this probably won’t come as a surprise that I’m going to ask this.
But how will you promote this side hustle, You know I’m a little Biased social media You’ve got your love, Got my love for the social media, but how are you going to promote it? The biggest piece of Advice that I can give is have some sort of lead generator on your website, because Leads turn into customers And that lead generator could be an eBook. It could be a article Series, it could be some of your blog content.
It could be coaching could be whatever you want it to be, Just that free piece of Advice or free content that you can give your audience That then turns into leads, and you continue that Conversation with them, Oh absolutely Right and now with social media. What are your top three Social media platforms, If I was to run a side hustle What do you want me on All right? That’s easy! Instagram for yours, Instagram Twitter and Facebook: That’s going to help you to reach A variety of demographics, which last we spoke That was your side hustle.
It wasn’t specific to an age group Also they work better together, So think about this too, and this is what’s really cool about your side. Hustle. Is you have a variety of angles to go? You could post something That’s educational today, but also besides educational, you could just post things: That are just entertaining Also some great ways to Engage on social media to spread more word-of-mouth To promote your business, Ask questions that your target Audience would wan na answer And so you’re mixing up the Types of posts that you’re doing and as a result, you’re getting That real word-of-mouth And, like you say you don’t wan na, go on there and just sell, sell, sell You wan na go on there.
And tell tell tell Yeah Right, It can’t be all about you and say: “ Hey buy this buy this Buy this buy this!” Cause. No one wants to actually follow that and be a part of that they’re. Just going to scroll past you or unfollow you. How do I know that? What I’m doing the promotions, I’m putting together the time, I’m investing it’s getting me a return on investment. For my side, hustle And that’s tough, What a lot of people get Hung up on are subscribers and like counts, which It’s somewhat important, What’s more important, Are your sales right? Are you making an impact? And are they buying from your service or product that you have for your side hustle? So there’s lots of Different tools out there that could potentially They track a lot of that QuickBooks for your sales.
Or online bookkeeping, Facebook has a lot of Really great tracking software, so you can See your engagement, you can see how many People viewed your post, viewed your article liked it shared it — Clicked on the post Same thing with Instagram. You can see how many people viewed It liked it commented — Engagement rate Right So, wherever whatever Platform you’re using there’s something to track that visibility or with your website itself.
You can use Google Analytics to see how people are coming to your site, Good point, How often they’re coming to your site, how they’re staying on there Are they just bouncing? That’s called a bounce Rate they literally just bounced they’re out, But what about paid promotions? This is the part where A lot of people end up spending a lot more into The personal side hustle than it actually pays them I bet It’s really easy today to start putting $ 5 a day $ 10 a day and At the end of the month, you’re like “, Where did my money go? This is supposed to make me money!”.
So what I would say, To that is start small Start with a couple Dollars here and there and kind of figure out what’s Getting you the traffic what’s actually converting to sales, and once you find something That works expand on that There’s. No one size fits all when it comes to paid advertising. — I believe that, But I can say going back: To what we said earlier is making it about how You help your audience and how you can really help them grow All right, that’s a wrap Justin! Thank you.
So much for being here, Thank you for having me And for all of you listening in, be sure to subscribe to our Blog, if you haven’t already More articles and fun and laugh And learn sessions to come
So I usually wear a seersucker shirt, but I wanted to record this real quick for my daily vlog, because here’s the deal whatever idea you ever have in life number one obstacle will be marketing it, because humans have a natural aversion to anything new.
That’s why brands? Like coca-cola keep winning, because if you come up with a soda, nobody naturally trusts it until it’s been proven over and over. So marketing becomes the key to anything, no matter how great your idea, if you’re an artist musician, social media person, entrepreneur online entrepreneur, you’ve got pizza, restaurant, you know whatever it is, you have to acquire clients and keep them happy, and so here’s the number one rule That everyone forgets don’t market narcissistically.
What I mean by that is don’t market, something that only you’re interested in, and I know that sounds so obvious people are like. I already know that time, but not really people don’t really understand the extent to which I’m talking about. Ah, I’m walking here’s a little cooler that are light. People understand the extent to which our brain will naturally build our marketing on narcissistically selfishly.
So, let’s just take an example, I saw the other day this mattress commercial, you seen those ever late at night. Look how nice it is out today they call this the magic hour because the lights real nice, but this mattress commercial, has the owner and he’s not very good he’s, not very good on camera and he’s there talking about why you should buy a mattress from him And I was thinking dude, nobody really wants to see.
You like you know, you’re, not good, at doing your commercial. Why don’t you stay behind the scenes? And I know why? Because he thought it would be cool for him to market himself in that way, but much better to make a persuasive marketing piece. You know commercial, you don’t see the shirt, you don’t see the CEO of coca-cola in all the commercials. Now there is a time if you’re good on camera, you can use your own.
You know you can use your own images, your own articles, but that was just an example that came to mind. I was thinking who’s, this guy building the marketing for himself and at the end of the day, if you build your market for yourself, you’re going to be broke period. So how do you get into the minds of people? That’s what it really comes down to and I’ll tell you. The simplest way to get into the minds of potential customers is to do rapid experimenting, Rapide Rapide Rapide.
You know I did some of you have seen some of my youtube articles that woman viral and they’ve had. I just looked check my stats in the last year year and a half did 540 million minutes readed. It’s a lot YouTube told me. They won’t tell me if it’s the most, but it’s a lot half a billion minutes, not just views minutes and part of that paid advertising and part of that virality. There’s a formula I’ll talk about that another article.
But when I first made my very first article, I even won with the Lamborghini. It didn’t not that many people liked it. It was me and Jeremy just driving around and it wasn’t that persuasive of marketing. So you know maybe got a hundred thousand views versus the other. One got over 100 million and I was in Paris. I shot that one first, one that did not go viral and I went to Paris for New Year’s and then I came back and I was like.
Let me just keep experimenting, get inside the mind of people, but instead of me presupposing. I knew what was inside the line. I built some rapid test. I record about 20 30 more tests, and one of them was the here in my garage article, which was kind of the beginning of a lot of the social media articles that I did and that one’s gotten no one knows exactly how many people viewed it. Maybe 100 million people globally lot 50 to 100, probably more but I’ll be conservative with that and that came from rapid experimentation.
I experimented that whole process was in two months. I did enough experimenting, so if you can experiment, then you won’t build this selfish narcissistic marketing. That just doesn’t work much time. You read TV you’ll, see it all day long and then you’ll see those few commercials that really catch your attention, so whatever you’re trying to market get inside through rapid experimentation. I was talking to.
I got a guy, a friend of mine, kind of a were loosely affiliated and his name is Adrian Morrison and he built out a system what he does. He goes on Facebook and he just like rapidly experiments products that people want to buy. He does Facebook advertising a different internet advertising and he discovers through a process of trial and error, but rapid trial and error what people want to buy and he can build businesses extremely quickly.
You know ecommerce businesses, someone will make whatever thousand bucks a month. Ten thousand and fifty thousand I don’t know the numbers are fairly big. I mean he’s out making 100 million bucks a year, but it’s making seven figures. Maybe eight, I’m not sure I’ll have to ask him. His exact numbers doesn’t matter, makes a good living just selling. All kinds of stuff that you wouldn’t think that necessarily it would be able to make that much money, but he does and he actually wrote a book, I’m going to put a link to his book.
He I got him to give a free download of it. It’s like how to build a profitable ecommerce business and it’s this whole system of testing. A lot of you asked me for how to stuff and the daily vlog is more just general advice. I don’t have time to always lay it all out, especially because I got to leave in a second but I’ll. Put a link now he’s going to take this link down. I got him to put it up for much for how many more days, but a few more days.
I got him to give it away. You can get the e-book free, so he can read all the stuff and he also has a link for a workshop. You can read, I told him, I’d, be an affiliate for it because he’s done some stuff for me on Facebook marketing, because I do a lot more on other blogs, but he really helped me with getting my Facebook marketing up. We work with them every week, just giving tips and advice so he’s helping me.
I can tell you that, and so maybe it’ll help you out there’ll, be a link somewhere here, annotation or below click that link get his free ebook, it’s completely free and then you can sign up for the free workshop. He has a paid version of it, but you don’t have to do that. If you don’t want, you could just get the free stuff and then for those of you really interested. I think he has a link to some paid more advanced program but start with the free stuff check get out and just remember whatever you’re trying to do.
You must be a marketing guru, a marketing master. You must understand persuasion. You must understand the mindset of your target market and very few people can do this, but those who can get a huge reward so wish you luck on what you’re trying to do trust me. I’ve been in the marketing game, my first mentor, Joel Salatin, was a direct marketer. I was 19 years old, I’ve been learning and learning. You know from mentors all different type of mentors that first mentor and I was a 19 Joel Salatin and on and on and on and go everybody I meet.
Who knows a thing or two about marketing, I’m picking their brain. Tell me I’m showing up at their conferences I’m looking at their online. You know I read you know. I read a book a day, I’m reading books, I’m investigating I’m reading TV commercials, I’m reading and clicking on internet banners trying to re reverse-engineer what the heck it is. These guys are doing and – and I look at celebrities – look at how Oprah mark yourself now Ellen Ellen DeGeneres Show you know dj khaled now killing it on snapchat I read movie stuff on office.
I was in a movie yesterday pop star that big movie – Andy Samberg, came out funny as hell. If you read my snapchat, I posted it, but I readed how they marketed that thing. Judd Apatow is a genius. He did trainwreck so make yourself a follower and a seeker of every marketing technique and tip, as you could ever come up with marketing. It’s not cheesy, marking his way of persuading people if you’re selling something good to do what’s in their best interest.
I’r so happy thankful that there’s good marketing out there, especially for good stuff. You know like this Rolls Royce. I just got it’s Branson custom. Look at 11 miles. Just came off the boat, the go series it’s on my snapchat and stuff um. I wasn’t going to get a Rolls Royce. You know I was going to get him a glaring and then I was at the dealership and they were telling about this Rolls Royce and they were so persuasive on how well it drives and all that – and I was like.
Maybe I need to look into this that’s marketing and I’m glad they did because it’s a badass cars better than a McLaren in terms of quality, ride and stuff, like that little different, apps, Turin jizz, but everything I’m glad you know Joel Salatin marketed to me to Go and work on his farm, I’m glad he was persuasive. I’r glad differ mentors at different times persuading me to take a different path than then I would have gone on naturally.
So click the link download his ebook learn how to use the Internet is powerful. Look. I’r here on the internet, connecting with you, I looked at 103 countries, I’m connected to people, I’m following my stuff and that’s all ecommerce, that’s the power of e-commerce. So learn how to do it for yourself. Even if you don’t want to be a huge entrepreneur. You know you could use it for art use for reading book.
I mean you can use it for art. You can use it for your music, you could use it like, I said stores you can use it even as an employee if somewhere else, the better to market yourself, the more promotions you can get so download it check out his but make sure you go into His free workshop, I told her I’m being affiliate because I like his stuff and then he’s got a paid program that I partnered up with them.
So you know, if you decide, and he shows you even if you don’t know what to do in business, he shows you how to figure it out how to source and decide what products will sell easily, that aren’t that hard to market, and so it’s kind of A you know, step by step approach, click the link. Let me know what you think leave a comment below after you check out his ebook and workshop, what you thought of it.
In the example you’re seeing, I know, I’ve sent out an email campaign and I want to know out of all the people. Who’ve come to the website how many people came via the email that I sent out. So the first thing to do is: go to Google go to the Google URL builder.
This tool will allow us to tag URLs in a way that we can find this answer. The URL is a bit strange, but don’t worry about that. So I’m just going to google com, you go at the right place, bring my website URL! There’s three fields you have to fill in, which is source medium and name. I’r going to use magazine, email launched for the source, the medium will be email and a campaign name is logo. Introducing people to our new logo, click generate the URL and it generates you a URL with all the bits that it needs to be able to track.
Clicks on the link, so i’m going to in the next article, show you how to go and find this data within google analytics. What you’d need to do now is take this URL and be using it in the email that you send out. You
Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.
I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.
Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.
And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.
If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.
They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.
No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.
You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.
Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.
So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.
So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.
However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.
Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.
Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.
I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.
That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.
We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.
In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.
You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.
Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.
You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.
We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to
The session will include a Q & A section of the presentation, so please put your questions during the session and they’ll all be answered upwards and for those who have joined our online event for the first time, I’ll make a quick overview of who promote home PR And one thing we are entitled to speak on the topic. First of all, promoter is headquartered in Ukraine, but we’ve been operating online since 2004.
Providing complex internet marketing services worldwide, namely SEO search engine, optimization conversion rate, optimization, pay-per-click, advertising and social media mark. For more than nine years now, wood beams google adwords partnership and seminars, leaders, budgets best in church edges for SEO and PPC, as well as a couple of nominations by promotion. Vogue magazine out of our 100 in health experts 30 to hold Google Analytics qualified individual duplicate and round 21 in article advert.
We are also very proud to be working now add more than seventy percent of all most dominant ecommerce sites in our country and we’re also very proud, have been successfully operating, but grants found worldwide touch it inkster the laundry being linked to it works and up so It all gives us enough experience and expertise would share with you today and now I would like to introduce today’s speaker, town before um, and she is a very enthusiastic market here and to really share with you or help best practices and deal analytics.
Okay. Thank you. An are so I’m very glad to see you all today, thanks for being here, and so let’s get started it so the topic of today’s been is Google Analytics how to understand the data correctly. So today we are going to give you an introduction to Google Analytics. We are going to show you how to support the set up goals in Google Analytics, how to understand the principle metrics of Google Analytics and how to integrate webmaster tools and Google Analytics account.
Also, we are going to give you another view of top eight Google Analytics custom reports. These are powerful reports that will be able to give your more insight in short time and will help you on this better understand what is going on with your online business. So, first of all, why should businesses use google analytics, because Google Analytics has such a great amount of data, which shows are virtually every bit of your online marketing campaign? So, by looking at Google Analytics data data, you can find out the big place find out about week places of your online project.
Are you can improve your strategy? You can see what is working on your website and what is not, and, of course, based on this. You can make more well-grounded decisions about the future strategy, so in order to get the most of Google Analytics data, we would advise you to customize the account to your business needs. How can it be done? First of all, you may set up goals in Google Analytics. So what how does Google Analytics consider goals? A goal could be defined is a critical event for your business, which occurs during the user visit on the website, and such critical event should somehow contribute to your generate to your overall income.
Somehow it should help to generate it should help. You generate this income, so in Google Analytics all goals would be divided in four groups: its URL destination, gold diamond side, go pages per visit goal and an event go. So let’s look to them way in detail. The first type of goal is URL destination goal. So let’s take the case are, for example, we are showing you the example from promoter are, so we think that when the visitor, when the user visits the about Us page, it is critical for us, because it shows some kind of user intention to interact with our Company, so how what should we do that we copy this URL and unset and put it into the set in the goal into the goal settings? We want Google Analytics to report in conversion every time when the user visits this page.
So how should we do this? We navigate judging panel in Google Analytics account choose the profile for which you would like to create the goal, and then we in the gold tab. We click, create a goal. Here. We paste this URL. Please stay the attention that we paste. Only this part, which goes up to the delay name and then we may sit up also a value for this goal. A value is set up for non e-commerce goals and if you have any way, if you know any way how you can indirectly to calculate the value of this goal, you can set up it here.
Also, please note that you can set up one URL, exact URL and that will be option equals to you or you can choose to other options. For example, it could be begins with. It means that, after the of up to this about us URL, any other characters could be appended so more variations of URL and the most flexible variant is regular expressions with the regular expressions you can build some patterns of URLs, which could be defined as gold trigger Regular expression is the most flexible, but a little bit tricky part.
So we advise you to read google’s regular expression guide to find out hi to how to make the use of them are so so a little bit more examples of URL destination goals. You can set up as this goal any page in the URL which indicates the process completion. For example, it could be confirmation page when the user has sign up for your email newsletter, or it could be check out page indicating that the user has made has made a purchase and so on.
Now we are moving to the next type offer a goal. Is time on site goal? So let’s take the case or that you have a large content website and you are interested that the visitors stays on your website as much time as possible. Then you can tell Google Analytics to show the conversion when the user stays on the website more, where more than a definite period of time are so you set up more than in the goal, our settings, and then you can track this type of conversions.
There is another situation when this type of goal can be used. For example, it is support customer support web sites in this case website owner is interested that the user gets the answer as quickly as possible, and then he interested that the user spends the list of the top of the time on this side. In this case, he might are set up less than time period of time and track this kind of goal, the next kind of goal, the third one we just brew visit goal.
It slightly reminds us the previous one, because it also can be used to measure user engagement with your website. So, for example, you are interested that the user visits as much pages per visit as possible because in these case he might see as many banner ads boot on your website as possible and you will get more income. So our in this case you set up it. A definite number of pages viewed per visit should trigger a conversion for your website, and now we have come to the last type of goal.
It’s an event goal an event. Called different kinds of event may occur on your website. For example, ebook download it free trial account created software downloaded. In all these cases, you may ask Google Analytics to show the conversion when such event takes place, how to do that. You need to sit up or an event. You need previously to set up what you consider to be in event on your website and then feeling this fills in the goals that are sitting up and event a little bit more challenging than sitting up and other types of Google’s.
So we would advise you to go to the Google Analytics event tracking guide to find out how to do this more in detail. So now we are finished with goals and der how to wait to look for gold completion information actually goal. Completion information is shown in Lenny Lenny reports in Google Analytics, but there is also a separate section which shows specifically this information, so you’re, just on the Left panel of book of your Google Analytics account you navigate to the conversion section select over you a suit and Seal this kind of information, so you can see how many goals on which are for which pages had been completed.
You can see the source, the medial are also information for these metrics and if you click view full report, you can access this kind of information. What is great that you can see the gold value if you, if you set up a value for your goal, for example, as I shown as I showed a gold value for URL destination, and also you can choose secondary dimension, for example, which goal has been visited, Which page has been visited before this? Our goal has been completed.
Why why it is possible? Because in one goal you can set up, you can set up a set of goals, and this said one set of goal may contain several and other goals a little bit more, a little bit smaller goals. So now, when we have set up our goals for our Google Analytics, there is another way how we can customize our account. We can also set up ecommerce tracking, so white. Setting up ecommerce dragon is helpful because it allows you to allows you to track your business outcome.
Of course, you may say that you have special software accounting software, which allows you to do the same thing, but what is great about Google Analytics is that you can associate the revenue you receive with the traffic sources which contributed to this revenue. So with this information, you can answer the question: who gets the credit which sources are worth to invest more and which are not so how does the top ecommerce straighten the first step? You should enable a chemist raking in your profile settings again.
Navigate to admin panel. Choose the profile and then choose profile statuses here you just simply need to state yes and e-commerce website. The step this step number two is to embed Google Analytics tracking code to some page, which contains transaction details. For example, it could be receipt page. The code in this case will look like this. This is a model, a pattern. There are required fields and enough, and some optional fills.
If you take a real life example with real day day about transaction, are the Google Analytics code will be looking something like this? Ah, so after you have set up the e-commerce tracking, you also see the data about about these processes in your Google Analytics account navigate to the conversion section and select ecommerce there. You will be able to see sources of the traffic and revenue which they generate.
It very convenient and very useful. Also you will be able to see. For example, if you look at the products section, you will be able to see quantity sold, unique purchases, product revenue as well as average price. All of these can be again associated with the traffic sources, which is like very, very helpful for your case. Good news that if your website is non ecommerce, you still can track the seal with the help of e-commerce tricking you in this case, you will just need to make a little some little tweaks in Google Analytics code.
You can set up constant value for some required fields, which you do not have in your case and track only the purchase amount. So in this case you will be able to make the use of this fabulous future as well. So after we have customized our google analytics account, we may start to look into the reports. What are the principal metrics and how to understand them. So the first one, the first one is visits visits I used to measure traffic volume, so it is varied.
So that’s why it is a very important metric. Usually, businesses are interested in receiving as high number of target visits to the website as possible. So by measuring visits number visas. Are you can understand how successful your online marketing campaign is? You can compare traffic volume of different periods of time, and you can see which days at the most popular days, are among your site visitors and find out whether your business is seasonal.
All this information could be used for your future marketing strategy and your future marketing steps. So this is how the traffic volume is displayed in Google Analytics by number of daily wheezes pageviews. It’s another Google Analytics metric and it could be defined as an instance of a page being lauded by a browser. It is also the case when a Google Analytics tracking code is executed on your page page.
Yours are helpful. Of course. Are they help to understand how the user is engaged with your website content and how this content is relevant to the user needs very frequently when you will be looking at page views metric, you may also see a unique a geometric. The difference is that just the page geometric, it contains repeated use of a single page, while the unique page view at rukh doesn’t contain this information, only our unique pageviews, so the pitch to use information you can see, for example, in the content section on the left Panel, you navigate to site content all pages and you can see which features of your website receives the most based years, so it it may mean that these pagers give the most relevant information to the users, for example, and you may enhance them more to receive more Resist and also you can find out, which pages receive the list of page views, and probably there is some user, some usability issues on these pages and and you need to improve them more and now.
The last magic which we would like to talk about is traffic sources. Traffic sources is a very, very powerful metric because it’s what you should be looking at if you are running your online marketing campaign, for example, traffic sources is helpful to analyze, oh by comparing different traffic sources, for example um. If you compare a different traffic sources, you can see what I, what is the best performing traffic source, where you can invest more and which traffic source probably is underrated, and also you can see what is working in your marketing campaign and what is not.
So all traffic sources in Google Analytics is divided in three sections. It is direct traffic referrals and search. Are you can see the whole traffic overview in Google Analytics under the indy traffic sources section under overview here? You can see all these sources and which sources has driven the biggest number of visits, for example, and then you may proceed to. I consider the each traffic source separately because it’s very very helpful, so a direct check if it represents visitors who arrived at your website by clicking on the bookmark or by typing the URL directly into their browser.
So this is how the direct traffic report looks like in Google Analytics. It shows landing pages at which users arrived. It shows how many visits there they received as well as number of pages viewed per visit, average visit duration, new visits and bounce rate about bounce rate. Bounce rate is very poor, powerful metric, but we will cover it a little bit more in detail later. So how to type this information with the goals? Conversion simply navigate to advert panel above the chart above the graph and select any of the goals set so, for example, goals at one.
Then you will be able to see that this particular kind of for traffic source contributed to this percent of gold conversion. Then we proceed to the next type of the traffic. It is referral. Traffic referral traffic is very a large part. It may be a very large part of your website traffic, so it’s important to consider it in detail. It includes any of that sources that link to your website. It could be websites with your banner ads.
It could be links from blocks, it could be affiliate program. Links and many many other example, so why it’s useful to measure referral traffic because you can figure out what websites sent you the most traffic? Oh and what landing pages users at what landing pages users arrive when they are sent by this referral by these referrals and also you can find out how users interact with the page content that you show them.
So referrals report could be obtained also in the traffic sources. Section are under referrals, so here you can see. As in our example, you can see different sources of traffic which refer to our website, how many visits they generated and whether these visits were relevant or not. Whether the content, which we show to the user relevant or not to them, we can see with the help of bounce rate, of course, sometimes it might be not to not to see just the domain which referred to your website.
You may also want to see which beach is referred to. Your are to your website. For example, you posted a link or on some 40, and you would like to know not the domain name but exact, the exact URL, which is right to your website, which, which post worked. So it has worked. So in this case, you click on any domain name in the previous chart in the previous table, and you will be taken to so-called referral that they will be seeing on URLs, which directly refer to your website and again, all other metrics.
Witches are relevant to this information search engine traffic. So, if you are, if you are running an ACO campaign or if you are running and paid search campaign, you should be looking exactly at this. Our traffic source search engine traffic is divided in two parts: organic and paid. So if you run, both type of campaigns are be careful to distinguish them to stand, consider them separately so search engine traffic analysis helps to find what our search engines broke.
The best for your case, what keywords send you the most of traffic and also you can compare SEO campaign and ads advertisement campaign. They are effectiveness and see whether it’s what which kind of campaign it’s worth to continue in future, serve search engine traffic overview. You can see it again in the traffic sources section, and here, if you choose traffic type, you can see organic search and paid search and number of visits they generated for your case, which is helpful.
What is great is that you can also view this data by source of by traffic source, for example, Google, Yahoo, Facebook, and so on. You can also see keywords. You can also see the information by the keywords and also by campaign and other metrics just choose any one. You need and see the corresponding information. So now we navigated, we have come to organic traffic overview. Here we can see the traffic report / the keywords by the keywords and how many visits each keyword has driven in our case then pay traffic utter you.
If you would like to see these kind of to analyze this kind of traffic, you simply click on the pay traffic, and here you choose where they campaign medium source or keyword interest. And you can see that how much wizards, how many and weather and weather these visits relevant or not how many visits any of this campaign has driven for your website. So when we are done with this metric, we would like to a brought your attention to the fact that it is important, probably it’s more useful, to integrate webmaster tools account with your Google Analytics account.
So how to do that generally, if you have not set up this kind of integration, are you just you see just this kind of information if you navigate to this section search engine optimization? But if your setup integration, you will be able to see, choir is landing pages, Georgia, field summary and other information another way or another thing why it’s helpful is because you can see google analytics information from webmaster tools account as well, so it’s like very, very convenient.
So how to set up this kind of integration you, for example, you can. Actually, you can do this in two ways you can set up it being through on google in Google Analytics account or you can set up it from your dead master tools, account so i’ll show you i’m going to show you this second way you choose besides name Here your website, none here you click, manage site and select Google Analytics property.
Then you will be taken to this kind of page and you select a web property which you would like to associate with the account. And then you are a dot. Then, if you navigate your search engine, optimization section you see, choir is landing page and geographical summary and other or relevant and useful information about your online project. So now we have come to very interesting part of our presentation.
It’s set up. Eight powerful Google Analytics custom reports, so why do we need custom reports because custom reports? It is our short card which helps you get more actual inside in last time, custom reports. They are more adjusted to your business needs, so it gives you more exact information and help you answer questions which you have specifically. So the report number one is not provided report.
So what is it in a nutshell? There is such an issue with their not provided segment when the user is used when the user is cited with any of Google services and performs a search in Google, the keyword the user is has been using to perform. This church is not showed in Google Analytics. In fact, Google Analytics doesn’t show any kind of information about these users it just aggregates it’s in one segment, not provided, but since are more and more people are using google using google services, and this segment is growing.
It’s vital to understand somehow the behavior of these users, so what sir? So? What online marketers advice to do? In this case, they advise to 2-under to understand this, not provided segments with the help of landing pages. So when what if we understand at which landing pages users arrived from non provided segment, we can see our? What is the user intention when they’d satisfied with the page at which they arrived and also we can? We can suggest the keywords which could have been used by the user are to arrive at this certain page, it’s much more clearer than just have non provided segments.
So how to do this? How to hack this kind of information navigate to admin panel select the profile for which you would like to create. This are kind of filter, select filters and click new filter. Here you need to write the information, something like this. Actually, you can write it exactly how it’s written here, but if it seems to you a little bit overwhelming, we would advise you to read this econsultancy post, which talks more in detail about this kind of report.
So basically, what we are are telling here what we are asking to do here. We are asking Google Analytics to take the URLs at which the user from North provided segments arise every time he is here or he is arriving at our website. So if we are set up this kind of filter, the all the new information about not provided segment will be will be presented like this, for example, in this case, you can see at which landing at what landing pages user arrived.
What was the bounce rate average visit? Duration averaged, I’m on page and other metrics. You can also select secondary dimension and sort this information. The way you want so definitely you in this case you will be able to give mark to get much more insight. Now we are moving on to the second report report number two: it’s branded vs non branded traffic, so it is helpful when we want to receive the effectiveness of our of our promotion for non branded trip for non-branded keywords.
In this case, we want to filter somehow to exclude branded keywords, so how does to do that or just make the use of custom segments? So in this case you need to navigate to advanced segments, click, new custom segments and write the next information. So we hear us can google to include all the data or the data from organic search. We select medium, exactly mention organic, then you want to exclude the information could be not provided segment.
Let’s take this case. We write exclude keyword, exactly matching, not provided, and the last enter we we might want to do is we want to. We want to specify which keywords we are considered as a branded key as branded keywords. So in this case, we select exclude keyword and mention regular expression when we select mention regular expression, because we are using this kind of 5 / which allows us to write all the branded keywords in one rule and simplest state that if any of these keywords occurs, It should be excluded from the organic traffic.
After that we click Save segment and then, in any case or from any count within one google analytics account. You can access this kind of report and apply it. So this is the difference with which we receive when we apply this kind of segment. So, for example, we are looking we’re looking at the traffic’s at the traffic performance number of visits and think like okay, everything goes well our as SEO campaign.
Doing is doing very well okay, but after we have excluded branded keywords from the traffic, we see that, as it appears, traffic is little bit lower that we expected, because our about 30 reasons / days it was they were accounted. They accounted for branded keywords now. Well, let’s consider another report report number three: it’s is it with transactions visit with transactions report is very helpful because you can get a picture of your visitor who are triggers the conversion who buys are on your website or makes or does any a step action, which Is relevant which is critical for your business success? So how can you get this picture of the client? You can see the region from which user has come.
You can see the language which has been used by the visitor browser screen resolution and are the information also with this. With the help of this, with the with this information, you can get an idea of users behavior so, for example, where they proceed further, whether they are satisfied and engaged with your content and so on, so for how to apply this kind of report. In this case, you just need to make the use of standard default.
Google Analytics segments you navigate to advanced segments and choose visits with transactions and click apply, and that’s what you obtain. You see the pie graph, which shows the percentage of you visitors and of returning visitors. You can also see a number of visits correspond its corresponding to each type of language. You can also choose another metric to you. This kind of day data you can see.
You can choose browser operating systems of service provider screen resolution and if you want to get more figures, more data, you just click view full report and you are taken to this kind of table here. You can choose secondary dimension, for example, we we have chosen for our case country and territory, and also you can specify the way you would like to use this data. You may specify that you would like to use it as a chart as a pie graph or as a bar chart.
A report number 4, which might come handy, is most profitable sources of traffic. Most profitable sources of traffic report allows you to see which sources has driven the biggest revenue for your business and where, where is where is the highest return on investment and on which traffic sources? You should focus more in the future? So this kind of report could be set up in the following way: navigate to the traffic sources, section, select all traffic and then click ecommerce.
In this case, you will be able to see this kind of table which shows, in the show source and medium traffic source and medium and e-commerce conversion rate. You can also see the average value which has been generated by each of these traffic sources and the number of transactions select. It’s very helpful if you want to see to rate these kind of sources by any of these metrics, just simply click on the column heading and the information will be put in order, starting from the best reformed sources.
Then – and this is how you can see that if your rate by, for example, ecommerce conversion rate, the best reform source comes first in the Indus in this day, people report number 5 funnel visualization and drops off. Why is this report very useful? Because I? Firstly, let’s: let’s talk a little bit more, what final is final could be divided. Is 0 of steps is a sequence of steps which you expect your user to take on the way to the conversion.
So it’s good. It’s could be compared to little goals. We choose the tab for Google Analytics in Google Analytics and you expect the user to reach all these goals and finally, he may he should reach the final. The biggest goal are for your website. So if you set up our final result, visualization, you may not only see the data, but you can also see be a visual picture of these sir conversion process, and you can see, are these stages on on which users abandoned the conversion conversion path.
The course are, naturally, not all the users they start to convert, they start the purchase and they finish it. Probably there is a button which is not working on your website or some some another kind of usability issue and that’s why they can’t finish complete the purchase. So, with the help of this funnel visualization feature, you will be able to identify this week places so firstly to to get this picture.
You need to set up the fat to set up the funnel you navigate to admin, select the profile and click goals. Then you are set up the funnel, for example. In our case, for example, let’s take the case of promoter users. We perceive that our potential customers contact us via email, but we think that the users might visit this page contact us page before they do before they request called the contact.
So we set up that for this goal. Url destination goal email contact. There might be a step there might be a step when the user visit, then the user visits contact us page. So we write these kind of information. Please note that you can add another steps, and actually there could be a lot of lot more steps which you perceive users should take before they make the conversion before they trigger the conversion and after you have set up the funnel.
You can see these kind of information, this kind of image it could be obtained in the conversion. Section final visualization, as you can see in this example more over 900 people started the conversion, but only for hundred and fifty finished it successfully. So here you can see it and read stitches. They left this conversion process. Then you can check these pages and see whether something is going wrong with its pages report number six bounce rate.
So I have already mentioned several times this powerful metric, and now we are going to give a better overview of this important metric so bounce rate. It is the percent percentage of visits that go only one page and after visit, only one page and on after this page they just exit the site and do not proceed to any other pictures. Bounce rate is used to measure user engagement. How much the extent to which your website content is relevant to the user needs and generally and that’s why? Generally, a high bounce rate is considered as a negative sign, because the visitor is not doesn’t find your website very informative and relevant to their needs, and he just leaves after you in 11 pitch so this kind of metric.
You can see many many reports. For example, you can navigate to the content, section select all peaches, and here you can see bounce rate when you analyze bounce rate, it’s very good to make the use of this a bar chart. For example, we have selected landing pages and then we selected bar chart and what now we see the bounce rate of different pages is compared to this site average. So here we can see that this page performs really bad, and this page is not working as well.
So probably there is some usability issues on this website of these pages and we need to pay more attention to them and of them, and probably there will be the result. So bounce rate is very important metric for usability specialist and is considered very very very often so there is the case when high bounce rate R is not considered as a negative sign. For example, there are, there is a certain group of websites or for which even one hundred percent bounce rate is okay, simply because are the when the user visit decides.
He lands on the first on the page. He used this page here since information, the information they need and then he’ll. He lives completely satisfied. For example, it could be blocks, user have has read the article event lives, so in this case, or you should pay attention so before jumping into a bounce rate analysis. You should think of your website what kind of websites you have and whether high bounce rate is is indeed a negative sign are for, for your online project report number 7 mobile traffic.
Ah, today’s turn, these days when mobile usage is growing with their huger at the huge rate, it’s important to know what is going on with our mobile users, because, as a rule, they are access accessing our website, film, from devices with smaller screens with lower internet speed. So we should, we should definitely analyze this kind of traffic weather weather disk, whether these users have any kind of problems.
So, if your applied mobile traffic report, you can get a clear picture of users who are visiting your website. You can see a screen resolution operating system, browser and other metrics attributed to this source, and also you can increase mobile traffic conversion rate simply by eliminating some problems which which you might are identified during this kind of analysis, so how to set up mobile traffic report Again, navigate to advanced segments and select mobile traffic report, then click apply it’s a default segment which is provided by Google Analytics after you have applied this a report.
We advise you to navigate to the audience and overview here. You can see, for example, the data breakdown by language by country and territory, by operating system by service provider and are the metrics. In other case. We have chosen screen resolution. You want to see where the users experience any kind, any kind of problems when existing from different mobile devices. So, in order to get this kind of information, we click view full report and again we select bar chart so that to computer bounce rate with the site average.
So we see that users with these screen resolutions experience some problems, probably because the bounce rate is is high and that’s why our after we have done this analyst analysis, we might go to our website and test it all on the devices with these resolutions. In order to see whether whether they have any kind of problems – okay and now we have come to the last report for today, this is report number 8, 40.
All errors why we should why we should apply and make the use of these kind of report, because um 404 arrows are bad for your website for two for two main reasons. Firstly, because our users, when they run into the error pages, they they might be, are unsettling, might experience negative, they might receive negative experience and they might leave the site if you don’t, if you don’t present any navigation and hints on how what on what to do Further they they might just leave the website and not come there anymore, and the second reason why it’s bad, because, if you’re, if the number of error pages steadily grows on your website, it is, it is a sign for google and it may decrease the Rankine’s of Your website, because of this technical problem, so to apply this kind of report we are, we advise to make a short card and just make the use of advanced filter.
We are going to apply this filter with the help of the page title, so we need to apply this filter. We need to know the page title we go to the page, arrow page gold find the title copy it and then proceed to the content section here, which is all pagers, and here we select page title so there we receive the breakdown of pages with different page Titles – and this is the die when we are apply the advanced filter.
Here we write that we would like to include information about the pages with the beach title, which contains this this information, and after that we click apply. What do we receive? We receive a report showing us the number of of error pages. We see the dynamic of this. The trend of these pages, as well as we can see the bounce rate, and if we are select secondary dimension, we can see whether the user proceeds to any other pages, for example.
Also, you can see which pictures generated which URLs generated this arrow page in this case, you just need to click on this and you will be able to see all the pictures which the user, typed or clicked on and to received error notice. So this kind of information you can see here with this with the help of this report so now or we have finished with the custom reports, and actually this is all which we would like to tell you today.
One point more, which I would like to notice is that to note is that there is a very powerful tool provided by google these days. It’s reporting solutions from google solution gallery. So, if you click on this again, you can find inside about. You can find insights very quickly about your online project, your online marketing or, with the help of different different options which Google provides. It could be custom reports.
It would be dashboards. You can select the business objective, you can see, you can select. A water would like to see this report and you will be provided with the custom pre-made reports. It’s very easy quickly and you will be able to access this kind of reports anytime. You want so for today. That’s all, and now I think that and we’ll add more of on my part. I would like to thank you for being here and thank you for your time, I’m in your March Helen and before we move to a clearing section.
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My name is Lloyd. Dobson, I’m coming to you from my branch office on the beach and beautiful treasure. Island florida YouTube is one of the best platforms. If you want to brand yourself or promote your business, article marketing plus smart marketing, equals huge profits with the number of youtube article publishers, increasing the competition to get your articles.
Seen is getting tougher and tougher. Currently, there are two plus billion uploads each and every day, and there are two plus billion page views every hour. Article marketing is an open game and a huge opportunity to market guys. It takes a lot of effort and patience to make your articles successful on YouTube and I’m going to share with you a few tips on how to get more friends and subscribers on YouTube and how to rank higher on the site.
This first bulb imagine putting long hours into creating online articles that get you on the front. Page of Google you’ve got a nice, steady stream of free, targeted web traffic on a daily basis coming to you, and maybe you’ve even paid big bucks for online article training, and you followed the advice of the pros. The leads are coming in, and life is good. Now imagine trying to log in and finding out your account has been permanently disabled and guess what there is no way to get it back and now all of your hard work is down the tubes, no pun intended there guys.
You are now or whether I should say you’re no longer on the front page of google or any other page for that matter, and the free daily leads. You guessed, it gone. Nada, yeah, zilch! Well guys that happened to me. Unfortunately, I didn’t have this product tube, blaster probe, but suppose you had an automated system that controlled that from happening to you. Well now you can use tube blaster Pro and keep it from happening.
What is too blaster pro? How can you use it? Where can you find it, you can find it at HTTP colon forward, slash forward, slash, vit, ILY, /youtube chips to blaster pro is software which can be used to automate the process of adding friends and subscribers to your youtube blog. The software has a built-in browser which is used to navigate the YouTube website and using the system when you get to a list of members on YouTube that you would like to add.
You click the gather, friends button and then the program automatically goes page by page gathering all those friends in the list and that list can comprise of you could actually program it to say MLM companies or work at home or any category that you wish, and it Would go out and gather that list for you now at this point you can begin sending friend requests. You click the friend request button.
The software again will automatically go down the list of the friends IDs one by one sending requests and then just sit back and wait for your list to grow. Using this social network youtube the market, your articles, products, services or bands is an extremely powerful new method of advertising. The process is very easy to use the same trim request the very targeted market you send messages directly to them about your product, information, upcoming events.
So on and so work marketing with two blaster pro is the cutting edge way to advertise to a large audience and it’s cost effective as well again that site is HTTP colon forward, slash /b, I tol why /youtube tips, here’s a recap of the features gather friend, Ids from browsing the blogs article pages friend, list groups or any other area of YouTube, auto messenger that allows you to send out messages to all of your friends and other people, auto commenter feature that allows you to send out comments or articles and blogs.
There’s blogs subscriptions feature that allows you to send out subscriptions to all of your friends and to other people. You can send out messages along with friend, request feature that allows you to send both a message and a friend request to the same person and new is a multiple registered accounts that you can now be chained together with several YouTube accounts and there’s a new set To blaster pro to autostart each day, there’s a feature on it that allows you to set a time delay and there’s much much more.
You can download your free demo now by going to the following website: HTTP colon forward, slash forward, slash vit, ly, /youtube tips again. This is Lloyd, Dobson, coming to you from the beach and Treasure Island, Florida and i’ll, see you on youtube.
I’r super excited to be joined with my co-host Justin Nealey, what’s up Justin, What’s up Seems like everybody, These days has some type of side hustle. This is the Side, hustle economy right, Wait! What’s your side hustle, I just hustle ( laughter, ), Fair same oh, my gosh We’re doing the same thing So, what’s kind of the big challenge that someone reaches they’re like “ Yeah, I wan na turn this Into a side, hustle.
”, What’s one of the first things that halts them from getting there, I think the biggest Thing is figuring out what their side hustle’s going to be about, because we have a lot of Different things we do Some people like to Just eat pizza all day, some people like….. What was Your Twitter handle again @ EmmaWantsPizza. I look Forward to your follow First step is drilling Down “, What do I actually want to be known for what Do I actually wan na do?” When I think of something I’r passionate about I just wan na give it all of my time.
I don’t want it to be a side hustle. I wan na give 110 % so How do you balance that I think the biggest thing Is to start small right, We can’t just go full-force on it. Some of us can’t afford To take that full leap and just become a full-fledged entrepreneur, Good point: That’s why we have that side hustle! It’s that great source of income to basically test the Waters and figure things out before we can make that leap and see if it’s a viable option.
Totally Cause we got bills right. Can you really make money with this? Is that something that People get hung up on, or do you think people get distracted with side hustles that are Just full passion projects in hopes that they’ll make money. One day I mean: where does that come in? I think it’s both You can either spend a lot of money towards your side. Hustle And not take it anywhere or you can make it something lucrative.
So another thing that comes to mind, besides, of course, making Money with a side hustle is time resources. What do You have advice about that. So that’s tough right. The biggest thing is You have to prioritize what’s important and set aside time, so you can actually Work on your side, hustle or not. Let your side hustle Control your entire life Cause. I know that I’ve been there I freelanced for a while in the past It caused me to just burn out which is pretty common.
I imagine yeah In the side hustle world, It challenges your balance every day, 100 %, so the biggest Thing you need to do is prioritize what you need to accomplish and set aside specific times. Of when you’re going to do things cause you still have to have a life. You still have to eat that pizza. So what would you say for Me if I had a side hustle and you were going to give me some advice about time, management and planning ahead.
How would I do that, So you can basically Take your content calendar to real life, so on Tuesdays you’re going to work on social media for three hours And then on Friday. You’re going to do whatever You can really just piece: That out, but start small, You don’t wan na overwhelm yourself and you don’t wan na burn out cause. If you go too full-force into this you’ll end up just not Liking what you love to do, and we don’t want that to happen.
How do you decide which platform to use First and foremost, you Have to have a website, That’s basically the first Place that people are going to go to make sure that you’re legitimate And then two go to social Make sure you’re out there promoting your products? Telling people what you do following people in your niche Having those conversations – And I would still do a little bit of in-person in real life right And have those connections – And go to local meetups or go to networking events and find people that are in your potentially Your area, your niche and build up those connections.
I love that. I call that local love All right Like if you’re the Juice bar in Silverlake follow the yoga studio next door, There’s a lot of overlap and similarities between their target audience Right and then, once you get everyone to whatever platform you end up. Choosing your website social in real Life that local love right, You got ta get paid, There’s a lot of cool platforms out there that make it super easy to get paid Like what We all know Square right, The little thing that just the dongle that gets put in your phone And you swipe the credit card right there.
I am so grateful for Square when I go To the farmer’s market, And then we have PayPal and Stripe for online processing, so Lots of easy integrations like WordPress or just any Type of website builder that we have that you can Easily set up and get paid Or Venmo if it’s a local transaction, — Ugh, I love Venmo. I love Venmo, the random Conversations people have, I see, lots of tacos in –. That’s how I pay my landlord In your feed.
That’s how I keep my friends happy. That’s it! Splittin’ those bills: What do you do when it Comes to protecting yourself and the policies that go along with that Right – and this is Something that you might have to go and get advice from a lawyer with, Because you wan na make Sure that you’re protected You’ll, probably wan na File some sort of LLC or register your business in some way, There’s a couple different variations, But do that first and foremost On your website.
If you have one terms of service, is a must. Same with a privacy policy, especially with some of the GDPR stuff that I won’t go into in this episode And then check out, there’s A lot of generators out there for web design contracts, for example, or just random service Contracts, you can use and protect yourself and your audience Okay, so this probably won’t come as a surprise that I’m going to ask this.
But how will you promote this side hustle, You know I’m a little Biased social media You’ve got your love, Got my love for the social media, but how are you going to promote it? The biggest piece of Advice that I can give is have some sort of lead generator on your website, because Leads turn into customers And that lead generator could be an eBook. It could be a article Series, it could be some of your blog content.
It could be coaching could be whatever you want it to be, Just that free piece of Advice or free content that you can give your audience That then turns into leads, and you continue that Conversation with them, Oh absolutely Right and now with social media. What are your top three Social media platforms, If I was to run a side hustle What do you want me on All right? That’s easy! Instagram for yours, Instagram Twitter and Facebook: That’s going to help you to reach A variety of demographics, which last we spoke That was your side hustle.
It wasn’t specific to an age group Also they work better together, So think about this too, and this is what’s really cool about your side. Hustle. Is you have a variety of angles to go? You could post something That’s educational today, but also besides educational, you could just post things: That are just entertaining Also some great ways to Engage on social media to spread more word-of-mouth To promote your business, Ask questions that your target Audience would wan na answer And so you’re mixing up the Types of posts that you’re doing and as a result, you’re getting That real word-of-mouth And, like you say you don’t wan na, go on there and just sell, sell, sell You wan na go on there.
And tell tell tell Yeah Right, It can’t be all about you and say: “ Hey buy this buy this Buy this buy this!” Cause. No one wants to actually follow that and be a part of that they’re. Just going to scroll past you or unfollow you. How do I know that? What I’m doing the promotions, I’m putting together the time, I’m investing it’s getting me a return on investment. For my side, hustle And that’s tough, What a lot of people get Hung up on are subscribers and like counts, which It’s somewhat important, What’s more important, Are your sales right? Are you making an impact? And are they buying from your service or product that you have for your side hustle? So there’s lots of Different tools out there that could potentially They track a lot of that QuickBooks for your sales.
Or online bookkeeping, Facebook has a lot of Really great tracking software, so you can See your engagement, you can see how many People viewed your post, viewed your article liked it shared it — Clicked on the post Same thing with Instagram. You can see how many people viewed It liked it commented — Engagement rate Right So, wherever whatever Platform you’re using there’s something to track that visibility or with your website itself.
You can use Google Analytics to see how people are coming to your site, Good point, How often they’re coming to your site, how they’re staying on there Are they just bouncing? That’s called a bounce Rate they literally just bounced they’re out, But what about paid promotions? This is the part where A lot of people end up spending a lot more into The personal side hustle than it actually pays them I bet It’s really easy today to start putting $ 5 a day $ 10 a day and At the end of the month, you’re like “, Where did my money go? This is supposed to make me money!”.
So what I would say, To that is start small Start with a couple Dollars here and there and kind of figure out what’s Getting you the traffic what’s actually converting to sales, and once you find something That works expand on that There’s. No one size fits all when it comes to paid advertising. — I believe that, But I can say going back: To what we said earlier is making it about how You help your audience and how you can really help them grow All right, that’s a wrap Justin! Thank you.
So much for being here, Thank you for having me And for all of you listening in, be sure to subscribe to our Blog, if you haven’t already More articles and fun and laugh And learn sessions to come
This is an important number to know in general, but especially now with Google getting ready to roll out an update on April first. That will affect how easy it is for websites that are not mobile, friendly to turn up highly in the search results.
You really want to know if your website is not mobile friendly much. This update is going to affect you so from your Google Analytics dashboard over here: click on the audience, tab and then click on the oval tab and then click overview that will bring up the screen. We’re looking at right now see it shows you the device category of a desktop mobile tablet, so these are the devices people are using to visit your website.
This is the stats from my website for about the last month and a half, you can see that I’ve gotten in da triz it’s from people using mobile devices, which presents just under ten percent of my total traffic volume. So, as a percentage of total traffic volume, I’m not doing much traffic on mobile devices, the higher this percentage is on your website. The more you will be adversely affected on april twenty first, if your website is not using a responsive or mobile friendly design.
So that’s the number you want to check if this number is say you know, between thirty to fifty percent, you’re, probably going to be significantly adversely affected on april twenty first and you’ll stand to lose a lot of site traffic. Another number that you want to pay attention to is this number right here: if your website is not mobile friendly, this number will probably be pretty high. This is the bounce rate, in other words the people who come to your website and leave immediately without viewing more than one page.
Most websites that do not have mobile-friendly designs will have a high bounce rate from people who visit the website using their mobile device. Now, let’s take a look at how changing your website, design to a responsive design affect this number here, so I recently installed a design on my site that was mobile response over x via a responsive design. So i’m going to change the date range we’re looking at here.
We can see that instead of fifty-four percent, that bumps rate for people using mobile devices dropped to zero percent means every single person who has visited my website using a mobile device after I changed it to a responsive design has viewed more than one page. In fact, they have viewed an average of 2.69 pages per session, so that’s the impact that having a mobile friendly design for your site can have on your website traffic that right.
There is a great reason to get a responsive design website and the update coming from google on april 21st is another great reason if you currently don’t have a mobile-friendly website and want to address that issue. That is something that I can help you with learn more about my services visit, redpoint, archit and consultants, com and click on the website, design tab out to learn more about my website design services.
Thanks for reading hope, you found the article helpful and have a great day.
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