We need to familiarize ourselves with what these are and then relate them to the branding stories that we tell so some of these conventions are first a central premise. The central premise is the whole point of telling a story in the first place. Basic story, premises are things like power corrupts or bad people can be turned good or saving the world is worth the effort or even love.
Conquers everything premises tend to be easily identifiable universal human themes. A clean premise is when it’s easy to say what a story is about in just a few sentences when it comes to branding the premise, will always be an aspect of a brand’s promise or value without a premise, a story just doesn’t have a point. The second convention – strong three-dimensional characters after the premise has been nailed down the story.
Development process moves to developing strong, engaging and believable characters who an audience will come to care about in even Route 4 and branding a character can be a little character that you develop to represent the brand think about things like the Pillsbury Doughboy Ronald McDonald. The compare the market meerkats, the Green Giant, the Michelin Man in the PG, tipps monkey or a character can be a brand’s personality.
The cheekiness of John Smith lager the irreverence of tango, the elegance of Jaguar, the integrity of the body shop or the no-nonsense nacinda pendant newspaper. A third convention is something that I call the confined space and few things are as confined as a hundred and forty characters of a tweet or the standard. Five hundred to a thousand words of a blog post or sheet of a4 for a press release or three to five minutes of a YouTube article for a story to have a chance of making a point and has to eliminate all extraneous details.
Focus on one points and a character or a group of characters who has a good reason for existing a story that wanders around is aimless or unfolds into a series of unrelated circumstances will only confuse an audience with useless details. The fourth storytelling convention is having a protagonist. Traditionally in storytelling, a protagonist is someone who is on some sort of a quest or undergoes a transformation.
The role of the protagonist is to carry the audience through the story, which is why this is the most important character. The protagonist sees more clearly understands things sooner, makes the good guesses more often and takes the right path when everyone else says he’s crazy. Harrison Ford has made a career out of playing protagonists characters we or other characters initially may not like, but who ultimately changes for the better han Solo.
Decker from the Blade Runner Indiana Jones are all classic protagonists. Brending doesn’t have this kind of protagonist and branding the protagonist. Is the problem the need the requirement or want that your brand promises to solve for satisfy a brand protagonist in this light can either be explicitly or implicitly stated if Brent X wants to convey the convenience of international banking having branches all around the globe? I’m stressing this too globe-trotting explorers a business people, the inconvenience of not having such a bank is usually an explicitly stated protagonist.
Most service companies explicitly state the protagonist in their stories. Luxury beauty and fashion brands typically use an implicitly state. A protagonist Brand X will make you feel youthful what’s implicit is that its audience feels insecure about their gray, hairs or wrinkles or weight or whatever it is? They feel insecure about that and security is the implicitly stated protagonist. Think of these as the elephant in the room that no one wants to actually say is there.
Another story convention is called an antagonist. An antagonist is someone bent on stopping the hero or the protagonist of a story. Your antagonist s, –, are your main competitors. Few brands actually name their rivals in their stories. However, they’re usually clever clues in clues about their identity at aardvark. Our antagonist, unsurprisingly, were major labels. All we had to say was we listen and we learn and our audience knew exactly who we were talking about and how we were different.
Another story convention is called an arch. An arch is like a bridge. It gets you from point A to point B. Your story is about fulfilling a need or a problem or a desire. If your brand satisfies a problem, the arch is a person going from having a problem to understanding that your brand will solve that problem. If your brand is fashion-related, for instance, the arch is going from not knowing what to wear to the office party to seeing that dress, causing a stir.
Another arch is someone who is bored of all their article games in thinking that your article game is just what they need to relieve their boredom. Every story needs an arch. Another convention is conflict. Typically, a story needs conflict for branding. I say a story needs resolution. If the arch is the bridge resolution is the final destination, it’s the engagement with the brand, whether that engagement is a purchase or acquisition of certain services.
Well, this isn’t a story element. It’s the outcome. A branding story always aims for as a set of conventions. Each one of these seven has its role to play in conveying relevance and uniqueness to a brand story’s audience. So, to recap: the story is comprised of seven elements: a central premise, a three-dimensional character, a confined space, a protagonist and antagonist an arch and resolution. We will be exploring these in this lecture, as well as the following lectures within this unit.
Keeping these seven elements in mind in this lecture, we will be exploring two critical aspects of storytelling, developing an understanding of why storytelling establishes audience, connections and developing an understanding of strategic storytelling element. In addition to seven storytelling elements, strategic brand stories conveys six levels of meaning and I’ll briefly introduce what these are now.
The first is the attributes of a brand, in other words, what it is that makes a brand different and unique. The second level of meaning is the benefits of a brand. The third is a brand’s values. The fourth is a brand culture. For instance, a pehoe Apple has a culture about innovation. Jaguar has a culture of luxury and elegance Minnie’s ministry of sound has a culture of fun and hedonism. The fifth is the personality of a brand in the 6th level of meaning is understanding its audience through tone of voice vocabulary.
Images, music – in other words, all of the things that a brand story uses to convey, meaning. So, let’s spend some time exploring brand attributes brand attributes address specific aspects of a brand. In other words, they signify the basic nature of a brand. They are a bundle of features that highlight the physical and personality aspects of a brand attributes are developed through images, actions or presumptions.
They are a collection of characteristics, personality elements and associations that make a brand uniquely yours boiled-down. It’s what you bring to the table that no one else can attributes convey. Uniqueness attributes, convey uniqueness and distinctiveness. Attributes can also convey a brand’s value and its promise understanding your brand’s attributes helps you define the confined space. Your story must work with them.
You can think of this element as a filter filtering out everything that is extraneous to your brand story. To keep it on point. You can also think of it as a boundary or a frame for a conversation. Keeping your basic story focused and concise within a brown story. Attributes will always be the central premise. Specific attributes can also be the three-dimensional character, or sometimes even the protagonist, which one it is will depend on the story you want to tell and that story’s point the attribute you wish to tell a story about may also influence how you want to tell that story.
In other words, determine whether you’re confined space will be a short article, a blog post, a press release an image, a some of the form of communication. With your audience, understanding your brand’s, unique combination of attributes helps you establish it convey the following things: you are different. The clarity of the message you want to deliver to your brand story, the perception and audience has of your brand.
This perception should be heightened and strengthened, strengthened by every brand story. You tell or brand experience that you share two-way loyalty. Your end of the bargain is not wasting your audience’s time. Each and every story you tell or experience you share has to be meaningful and relevant to your audience. Your loyalty to your audience should, in the medium to long term, result in your audience being loyal to your brand.
To illustrate the point about Brown difference on the screen or two very popular brands, of coffee, keeping the concept of difference in mind. They are at the end of the day, both just cups of coffee and your opinion. What makes one different from the other, what Association do you have for each one of them think about the brand messages and their advertising, which one do you listen to and why? How does the branding messages for each influenced you do they do their messages influence? You spend a little bit of time thinking about this pause, the article here, if you want to spend a few minutes just thinking about these, your answers to these questions you’ll be answering similar questions these in the scenario and the template exercises that accompany this session brand Benefits are about what it is.
Your brand does if a brand exists to solve a problem than how exactly does it solve that problem in a way that no other brands can if it exists, to fill a void or a need or desire, then how does it fill this in a way that A similar brand can’t what positive experience action or outcome can your brand provide. This is another aspect that relates to the central premise, part of the story. It is also the arch that leads to a resolution.
Brand values explain how you can prove what you can do and why you can do it better than your competitors without a unique value proposition. Your brand lacks focus and leaves an audience confused. The more value that your Brown brings to the market into an audience. The stronger your brand can be. This needs to be something beyond a profit motive. Why are you passionate about what it is that you do? Brand values relates to the protagonist element of your storytelling.
Remember in branding the protagonist is the problem the needs requirement or want that your brand promises to solve or satisfying solving or fulfilling is its function and its value to get to the root of your brand’s value. Ask yourself these following questions: who are we? What do we stand for? What do we do for our audience? How does our audience see our brand and what do they think it stands for now enter your story’s protagonist who solely exists to answer just these questions, the central premise of your story solely exists to allow the protagonist to answer a specific question.
The penny has probably started to drop why this approach is more powerful, more effective than merely bombarding people with just the standard by this message and why we’re spending so much time in the first in this first lecture for this session, covering story to storytelling, hopefully, you’ve Begun to see the relevance between the seven storytelling conventions brand attributes and how strategically produced brand stories can use these to create associations about a brand that links to memory.
If not, don’t worry this, this is a theme that will be developing far more fully over the next couple of slides. So what is this thing? We call brand culture. Let me spend a little time answering that by outlining what creating a brand culture actually accomplishes, a brand culture creates a sense of community with this audience. It’s the shared aspect of storytelling and all of the elements that go with that story.
Each element speaks about your brand’s: they create associations that should mean something and stand for something. It’s the act of sharing, whether it’s experiences, knowledge time, advice, ideals, beliefs or things. All of this creates a culture or an environment. A brand culture creates an experience with its audience. It’s actually audience focused. It develops a sense of empathy. A brand lets its audience know that it understands what it is they want need or requires.
A brand culture also defines your brand’s ethos. It is the proof that you walk the talk. It’s the proof that your motivation isn’t all about the money that there is a genuine passion on your part for doing whatever it is that you do this aspect links to your stories, central premise. It can also be your story’s protagonist and also its character, which one will again depend on the story that you want to tell and the reason why you want to tell it okay, so what’s brand personality, all about then Brown personality is it’s a set of human Characteristics and attributes that are attributed to a brand name, it’s something to which an audience can relate to you at an emotional level, and this is the added value that our brand gains, apart from its functional benefits.
Think again, back to that Dyson example that I gave just like any other Hoover, but when you really start drilling down into it, it’s all about the lifestyle and actually not just owning a Dyson but having a Dyson home brand personality is a hundred percent about the Three-Dimensional character aspect of your storytelling: this is something we’ll be discussing in greater detail over the next few slides.
Why is having a brand personality? Important? It’s about establishing a perceptive difference in uniqueness, using personality archetypes gives your brand to personality and a story that everyone can understand and relate to both internally and externally to your business or your service. Art fork records personality was kind of like the older, older brother or sister. You want it to be when you group, when you grew older or a cool, older, cousin or a hip uncle most families have one of these.
Their tastes are a bit ahead of the times, but they’re unquestioned when they speak. Everyone listens to what they have to say. They don’t follow trends, they make the trends they had, that undefinable and unquantifiable it or x-factor, and yet they remain very grounded and very down to earth. They’re, not arrogance, which kind of makes them even cooler. They also like to share. It was the right character for the company and one that worked and still works incredibly well, once established, it was a brand personality that worked across cultures and geographies that cool family member personality is universal.
Considering the majority of record labels, don’t even have a brand personality. The fact that aardvark had won much last one that worked well, may the label stand out in a very positive way even more. It was no accident that the label attracts the audience that it does. We were very clear about who we were as a brand. What we had to offer and why we were passionate about the business that we were in our brand stories in character clearly delivered the message.
There are five basic dimensions of brand personality which you can see here on the screen, and I apologize again. This is part of the reason why I split this overall lecture into two halves. I’m heating you with rather a lot in this one so between you know, seven but storytelling elements, six levels of meaning, and now we have five personality dimensions in the table. You’ll see a dimension name like sincerity and the traits that are most often associated with that dimension.
In the case of sincerity, the traits most often associated with sincerity are dermis, disa, t, honesty, genuineness and cheerfulness. This is an area that has undergone extensive research for decades. Hence the identified traits associated associated with each one of these five dimensions. You are quite literally looking at the results of hundreds of millions of pounds worth of marketing research.
While this money and interest spent on brand personality, people make purchasing decisions based on any number of associations, they have with an individual brand and companies spend millions on advertising and marketing activities so that they can influence what those associations might be. Just as we each choose. Our friends, based on their personalities, brands, can elicit the same sort of response and consumers understanding your brand’s personality will transform how you approach an audience.
It’s also one of the fundamental foundations of creating a branding community. Let’s look at the first dimension sincerity. Consumers interpret sincere brands, is being down-to-earth, honest, wholesome and cheerful so using, I don’t know julia roberts as an example of a actor or actress brown, but the house sincerity associated with it sure some people will find julia roberts annoying, but most people find her endearing.
The kind of woman you could sit down with for a chinwag at the kitchen table next up is excitement. The most exciting brands are daring, spirited, imaginative and on the cutting edge of things not only are Burton Snowboards on the cutting edge of technology and performance. The products bearing the burden names are designed with their audience and minds, funky, graphics and for thinking designs make Burton a leader in their competitive industry.
Next up is competence, reliability, intelligence and success are the traits best associated with brands associated with competence. Even in these trying economic times, there are a few financial service firms that still manage to play well in in an audience’s mind, Ernst & Young is the stable, successful smart guy next door. Who can tell you how to transform your business? Sorry for the sirens? It’s just proven to be one of those days really.
Next up we have sophistication a brand that is sophisticated, is viewed as charming and fit for the upper classes. When it comes to esteem, in seemingly eternal longevity, the chanel brand is unequaled in good times and bad. This brand remains strong as a symbol of life lived in all the right places, doing all the right things last we have ruggedness. Interestingly, an audience picks up on this personality dimension quite well.
Rugged brands are seen as outdoors in tough. The North Face has built an empire by outfitting people who actually do Chris carry things outdoors as well as those who just want to look good now. In most cases, a brand only has one dimension. There are others like aardvark, who have more than one and I’ll explain how this works overall, aardvark mixed sincerity with excitement, both of these dimensions captured its brand personality.
Now, where things get a bit, tricky was defining a dimension for aardvarks different audiences aardvark, not only releases albums within staggeringly different music genres. It sells music to the public and to other companies, so taking the first part of that first selling, music to the public. We couldn’t brand our alternative rock releases, the same way that we branded our minimalist electronica releases that it just wouldn’t work.
Alternative rockers, wanted, ruggedness and excitement. Minimalist electronica lovers wanted sincerity and sophistication with the Dasha competence. We reflected each tribes, dimension, preferences and all of our branding messages to each all the while making sure the overall look feel and style were congruent to the overall aardvark brand. In other words, we played with various aspects of the overall brand character and personality and tailored each to every genre of music that we released.
The fun was in developing an overall brand personality and character, an umbrella or master personality, as it were. That could enable us to do all of this. An additional layer of complication was licensing and selling our music Jude’s strategic business partners. Partnership deals with international music download providers, other record labels, other music publishers and people who rented our music for television, film and gaming game production companies was a large part of the overall business and it would have been really inappropriate to send another business.
The same kind of branding stories or have the same kind of branding character as those that we sent to the public when it came to our business partners. Competence was the defining personality dimension with a dash of excitement and sincerity, and if this sounds like having multiple personalities, it kind of is most entertainment. Companies do have multiple faces. We have to it’s all about understanding the wants and needs of the various tribes who make up our overall audience in what’s meaningful and relevant to each one of them.
If you go on to own or handle a company, that only requires one dimension, be very, very thankful and be very, very grateful. The point of the aardvark example is this understanding these characteristics for your brand’s, but, more specifically for your audience, support you in framing your strategic branding, storytelling, okay. So what is brand audience you’ve already done a bit of reading about this and you’ve heard it and wanted to the articles that you viewed already an audience is what we used to refer to as consumers or customers.
An audience is also composed of distinct, individual tribes. What we used to refer to as demographics, traditional marketers, still use the terms, consumers, customers and demographics? I don’t it kind of a lot of the kind of newer generation of marketers. They don’t either. Is that I’m not alone more and more marketing people have begun. Abandoning those old fashioned terms for audience and tribes, so why would we do that terms like consumer customer and demographics, dehumanize people? They turn living people into an abstraction and other that is reduced to use statistics or a percentage point they’re? Not us.
We can do horrible things to them like spamming in direct mail, because we no longer see them as being human. Like us, consumers, customer and demographics, traditional marketers, see them as just the life support systems for wallets purses or checking accounts. That’s all they’re worth audience and tribe’s is an affirmative view. People who think in these terms want to exchange experiences and yes, goods, products and services as well, but what we want to do these things in a more positive way, a way that isn’t reductionist.
We see audiences and tribes as humans they’re, one of us. They have thoughts and feelings and opinions and aspirations, as well as wallets purses and checking accounts. While they may all sound slightly hippie dippie a way to approach this kind of work. The rewards on many different levels makes the effort worth it. Audiences are loyal. Audiences can also advocate on your brand’s behalf numbers and statistics can’t advocate, and they never will before.
Listening to this last part of the lecture, I suggest that you refer back to your notes about the seven elements of a story which, just as a reminder, the central premise: the three-dimensional character, the confined space, the protagonist, the antagonist of the arch and the resolution, and Really understand what each one of these elements are and what they contribute to a story. I’d also suggest revisiting your notes about the six levels of meaning which, just in case you forgotten our brand attributes brand benefits, brand values, brand culture, brand personality and audience understand the relationships in the interactions between the seven story, elements and six levels of meaning.
You will need to relate what you learned in the first half of this lesson to the last bit of brand storytelling that we’re about to cover here. We will be building on that knowledge, which you will need in order to complete this scenario and the template exercises for this session. A good strategic brand story is also measurable. In other words, your brand’s story is the most important statement you can make to ensure it’s as powerful as it can be document your story and ask these three questions.
Number one. Is it relevant by relevant, I mean you can state what you think is important, but the only thing that matters is that it’s important to your audience make sure your language feels like it belongs to them. The second question: is it valuable by valuable I mean, does your brand story deliver real value to the lives of your audience if it isn’t immediately evident, go back and craft the statement, so it delivers the value third question: is it extendable and by extent extendable? I mean: can your brand story extend across your entire? Offering can it grow with you into the future, make sure that your story has enough depth and again think about the example that I gave for that umbrella personality for aardvark? That’s a good example of making something extendable here, I’m going to give you some storytelling secrets: have you ever read a corporate website, that’s so dry and so factual? It nearly puts you to sleep.
Conversely, have you read one of those about us page that was so painstakingly detailed? You know the ones that kind of say it started when I was born in a small town and college. I studied then, 10 years after that project we decided to, and it just goes on and on and on in my new detail, so much so that you’re utterly confused by the second paragraph. Another thing to keep in mind: that’s basically don’t do that.
Keep things nice clean and streamlines another secret. It’s a story! Writing have you accomplished something unimaginable overcome an impossible hardship over joy to find your passion tell your audience about it. These are evergreen ideas and emotions that will always resonate with your audience. It shows you’re genuine and it shows it again beyond a profit motive. You have a real passion for doing the thing that it is that you do challenge yourself to tell your anecdotes in two or three sentences to stay on course.
This is a topic will be going into far far more in depth than the whole kind of writing more effectively online course, but for now just kind of think about how you can put things in a very, very succinct way, some more storytelling secrets if you’re a New customer or new client met you in person. After reading your website, or blog with your, be a big disconnect between that and your real personality, showcase, your personality and unique style by telling your story in your own voice give your audience a glimpse into the kind of person or brand that you are this.
Should this will always show you and demonstrate your passion and the next one stumped on how to embrace your voice on paper risk? Looking like a crazy person and actually say out loud the story, you want to tell online even record it with your smartphone or one of those dictaphones transcribe it and then edit it just to round out the edges and make sure that everything is smooth. If you saw clothing, that’s primarily aimed towards professional twenty-something, women want to think about creating a blog or a blog series, at least that offers fashion advice and tips for dressing well at work or outfits that take you from the desk to drinks.
Afterwards, you get the idea, there’s kind of stories tell the stories your audience want in need to hear another little tip is um devote 30 minutes to getting to know your audience better. What are they reading? What do they comment most on? What are the biggest challenges? Craft blog posts addressing what you’ve learned and in doing so remember the personality dimensions, but also remember the six levels of meaning brand attributes, benefits, values, culture, personality and audience that wraps things up for this lecture.
I wish you all the best for your work on the scenarios in the template that accompany this session, and I will see you in the next session.
Welcome back. Would you like to speed up your workflow in Final Cut Pro? Actually don’t answer that question I already know the answer. Speed is the name of the game, and time is money. So here’s a quick rundown of things. I do in Final Cut the speed up my editing, so I’m spending less time in front of a computer and more time getting content out there. Guys that have been using Final Cut for years will see a couple of these tips and go huh.
I knew that because I do cover a few of those bread and butters hits, but either way I think you’re going to get a kick out of seeing how I did it. So, let’s do it something I highly recommend you switch on. Is your background lenders? If you go up to Final Cut Pro preferences playback and then make sure this button is ticked for background render, and that just means that if you leave the computer, it’ll render Wasps you’re, not there and you’ll come back and everything will be nice and fast and You’ll be able to play back no problem if you’re, someone who still collapse at the beginning when you hit record so that you can sync up your audio and your article, it’s the future.
You don’t need to do that anymore. Get with the program. So forget spending time on zooming and really close to line up your audio and your article perfectly. It’s not necessary. Instead, just select your audio track and your article track and right-click and she’s synchronize clips just go with all of the default options and click OK and BAM, fully synched up audio and article, and I know for you guys, who’ve been using the program for a while.
You can obey it this stuff, it’s easy, you know, but for those who haven’t seen this before this is a mind-blown moment. You’ll love it if you’re still in the habit of adding effects directly to Clips it’s time to stop it’s time to start using adjustment layers. Adobe Premiere Pro has had this function for so long and it’s really useful now for Final Cut. You can get lots of free versions for some reason.
It still doesn’t come with the program, but just Google adjustment layer, Final Cut Pro free, plugin you’ll find one just a stretch. If your footage and apply your effects to it, I guarantee this will save you. So much time, plus a Final Cut Pro seems to work faster with this in place. I don’t know about you, but I feel, like I spend way too much time on color grading when, in actual fact I should be uploading, you know delivering to the client.
I should be just finishing products and getting them out there, so what I’ve been working on is having a really repeatable style of filming and I’ll mention this again, but it’s about having it a consistent exposure having consistent white balance all of those kind of things so That we can have a template and copy across and then we only have to make minor adjustments to the grade. When I film this session, I made sure that I used exactly the same settings as previous sessions.
I’ve written them all down. I copy the grade over and bam. I’ve got my color wheels, my color curves my lot and a little bit of sharpening, and that means I’ve got so little work to do, and this has saved me a huge amount of time. I get a lot of questions about my audio quality people saying they like the way it sounds. How do I do this? How do I do that? The truth is it just takes a bit of practice and a bit of time, and obviously time is not our friend.
The time is the enemy. So how do we speed things up? Well, for me, it’s about having a repeatable style of recording audio and what I mean, whether it’s by having similar levels having the mic in a similar distance to a talent every single time, so that you can go back and actually copy settings from project to project. If you can do that, it means he won’t have to mess around adding tons of eq compression and a limiter whatever you need to make your audio sound good for every single project.
You’ll have almost like a template that you can copy across and it’ll save you. So much time so in our project, you can see that this audio is going to be way too quiet and way too dynamic. So it’s going to need some a huge impression and probably a limiter. So it sounds good on every single device, and here we can see the audio from the last project they did and you can see it’s going to be a lot louder.
A lot more consistent can sound better on a phone, a tablet laptop or big speakers. So this is what I want for the new projects, so I’m going to hit command C to copy those audio settings, but with our original projects and we need to copy our audio plugins in. I will go into shortcuts in a bit, but for now we’re going to hit shift command V and what this allows us to do is to selectively paste plugins into our clip.
Obviously, we only want the audio attributes to be copied in so we need to deselect all of the article attributes and bam a working template for our audio. Of course you may need to tweak from here, but it gives you a nice template to work from, so it probably would have taken the best part of ten minutes to get the sounding really good. So that’s 10 minutes saved on this project. There are so many shortcuts, you could remember with Final Cut Pro, but I think you can get by with just the basic ones.
I’m not going to run through many, but these are the ones I use all the time and they we’ll save you so much time. If you just memorize these ones, of course, there are the obvious ones which everyone should know: command C to copy command V, to paste command Z to undo come on X to cut, but by far the command I use the most is command B, which is the Blade tool, if you hit come on B, it will just make a blade cut to your main timeline, however, select multiple layers and it will cut through the lot super handy.
I use it all day. There are a couple of copy and pasting shortcuts that you definitely should know. The first is to use option command and then V and what this does is it actually paste all of the effects from one clip to another? This includes all of your plugins, including your audio ones. The other is to use shift command V and what this does is it pastes the attributes, and this basically lets you be completely selective about what you actually pasted onto your clip.
Of course, both the option, command and shift command variants work with the X or cut tool, and that means you can either remove all of the effects from a clip or just select the ones you want to remove it’s brilliant. Let me show you a couple of examples: let’s say you’re working on a project which has multiple areas each with its own adjustment layer and you decide you actually want to make some quite big tweaks to the plugins you use in this example, I’m going to go For a drastically different exposure, instead of going into our adjustment layers and doing all the tweaking manually, we’re going to use option command X, and this will remove all of the plugins from our second adjustment layer.
Then just highlight our first adjustment layer and press command C. To copy all of the effects and then simply press option command V to paste our effects on to our second clip and we’re done of course, if you want to be more selective about what you pasted onto your clips, we can use shift command V. So again, let’s clear the effects off our second adjustment layer by pressing option command X once again hit command C to copy the effects from our first adjustment layer and then hit shift command V to select what we want to paste onto our clip.
As you can see, we’ve got color wheels, color curves our lutz and sharpening i’m just going to add the LUT just for a laugh and then we have it ridiculously handy. Bear in mind that this paste attributes function works with everything, your plugins, your audio plugins, your crop, any adjustments, you’ve made to your clip. You can paste selectively and I love it for super shortcut junkies. If that is such a thing, you can actually customize the shortcuts yourself just get into final cut, commands customize and there you have it the full control panel, where you can just go nuts and create your own crazy, shortcuts, it’s just so amazing and customizable.
It’s honestly not a function. I use myself, but I know people that do and love it. So it’s just good to know that it’s there. Lastly, something I do all the time is to open the clip and look at our article animation and the reason you’d want to do. This is to edit things like fade-ins and fade-outs, and you can also edit your keyframes from this panel. You could just right-click the clip and choose show article animation, but then I feel like it’s easier to use shortcuts on the keyboard.
The shortcut you need for this is ctrl V, and that opens and closes it. So it’s really quick and easy. Of course, adding fade-ins and fade-outs to Clips is super. Easy, just drag the slider along and that will control the opacity of your clip. So super easy and looks good. However, I think there’s an even better way of doing it and that’s to use keyframes at this point. You’re, probably thinking behalf keyframing, isn’t quick, that’s not going to speed things up! That’s going to slow me down, but I feel like if you know the shortcut and you’ll practice in it.
It’s just second nature, and it won’t take you any time at all, so we’re going to create a really slick. Looking fade-out so just hit option K to create a keyframe create another one right next to it, drag the keyframe, that’s nearest the end of your clip down and that will create our fade out. But, of course that’s not going to look slick enough for me. So just right click somewhere along the line and select ease, and this will add a kind of ramping effect and it will look super classy.
Another function I use all the time to keep me efficient and organized. Is the workspaces function, so I thought you’d really appreciate. Seeing how I use them in my workflow to keep me speedy. Let’s say I’ve been editing for a little while and I’ve moved all my spaces around, and I want to get it back to my standard, editing layout. This is when you can use the workspaces function to your advantage.
I’ve actually got three presets for I use. My half standard covers all the bases, workspace, a specialized workspace for grading and then another one for audio. So if I select half it’ll snap back to my, does everything all-purpose workspace, then if I select my grading workspace you’ll see that my waveform pops up automatically nice and big, so I can see what’s going on. But finally, when I select my audio workspace, you can see I’ve got a nice clear view of my timeline plus my audio meters are really clear and big.
I can monitor it nicely and that’s it for now. Thank you so much for hanging out with me today, as always, I’ve loved making this article for you and, if you’re still in the mood for more dope articles about article I’ll pop a couple of interesting ones over here and if you’re not subscribed just hit. This blob right here and until next time it’s help each other out and shoot better article. You
Videos are truly an awesome way to get the point across. Any type of content from your business is important!
So now I’m going to do my review and overall thoughts about this knife, so, let’s jump into it.
This is a pretty big claim to say I’m only using this knife, I will say the primary reason I am choosing to go that way or why I’m not running a whole bunch of different other knives from bush crafting or survival practice is because I truly want To get good with one knife – and my thing is: I’ve – just had it up to here off the screen with just having a whole bunch of different survival, knives that I’m never using and there’s a whole bunch of excellent once it certainly doesn’t have to be the One for you, but this is the one that I chose, and there are a few other reasons aside from me, just being fed up with the knife industry on why I chose this one.
So now, let’s get into those so starting off with this knife. One of the primary reasons why I was attracted to this knife and my original thoughts for getting this knife was that I wanted to work more on island survival being close to water and working with the water, more hand in hand and imma be rolling in pictures Showing you guys what I’m talking about, and so when I sat down and thought about what knife I need a for working so close to the water.
I wanted a knife that had a really good stainless steel. So it’s not only a good steel generally all around, but it’s also very rust resistant. This is a knife that I could get wet and not really fear the steel rusting, and so that is the primary reason. The s35vn is what led me to this knife next, to that, it’s also the world nests of this knife. When I did choose my one and only survival knife, I wanted to make sure, and it was a knife that was not going to break.
I wasn’t going to give me issues as far as the thinness of the blade, so that was my next consideration or thought really was that one of saying robust now this knife is close to 1/4 inch thick and definitely fits the criteria of being robust. So, lastly, I wanted a knife that also had great ergonomics, because the last thing I will say if your are choosing and one knife to be your bushcraft knife going forward, it does need to feel comfortable in the hand and it needs to feel natural and that It really is this knife, and I have to say as far as the ergonomics go, it not only feels natural, but the way this micarta was done.
It was not only left for broth, but it was also left textured. So there’s a whole bunch of essentially little protrusions in the scale that grip it to your skin, not in an uncomfortable way, but in a really positive way. So the night feels very comfortable in hand, but it also walks up into your hand very well and I’ve always enjoyed since day one I’ve enjoyed the hell out of these grips, and I really do love the grips on this thing, they’re absolute when for me, so Basically, those were my three qualifications: it had to be waterproof or very water resistant and a rust resistant and very keen was working in water environments.
It had to be robust and it still had to be very comfortable, and so that’s what landed me on the Chris Reeve knives specific and also I have had in the past emailing. Some of you guys know you know I’ve had Sebenza before so this isn’t my first Chris Reeves knife knife and I’ve always been very impressed with the quality and with the warranty on these knives. It’s just a really great brand. It came with a few issues of you know these different these different, these different guards kind of got in the way, but overall I was still able to find it a very easy time choking up on the knife, doing more fine tasks also due to the heavy Haft of this knife because, like I said it is a reasonably thick knife, it also did chopping very well, and I’ve always been impressed with the ability of this knife to just go right through material and just clean cleanly swipe right through material.
I think another thing that helps with that is the fact that this is a very finely ground edge and you guys can see it has a nice long grind to it and then a great battle. It’s very polished edge. It is extremely sharp, so it’s weight and it’s grind in bevel have helped it sail through materials like nobody’s business. It’s also not to mention a very good knife for beat awning, because it has been very great in the water.
Obviously, this this gun coat in my son. I do find interesting that this knife doesn’t have just some. You know like spray-paint coat. It does have a gun coat on it. I believe the gun coat is similar to a seracote. It has been extremely durable. There’s only a few places where the coating has minorly loved off, primarily on this, where the grind starts, and that is not too uncommon to see on. Basically, any knife you put Todd with because that’s where the most friction is put on when you put on with a knife, so it’s not to be unexpected, but the coating is very durable.
The rust resistance, as I seen it and listen. I have gotten this knife wet and I’ve actually crossed rivers with this knife and like in its sheath on my hip, and you know, leave like waters come up into the sheath. You know Gea here, and so the knife has definitely got wet in the sheath. Is the knife that I’ve unapologetically lat get very dirty, very wet and giving it a lot of opportunity to get all nasty and ugly and rusty, but the s35vn has performed very well.
The attention to is to be expected with CPM s35vn or really good. It’s definitely leaving really nothing because, like I was saying the performance of this knife in forced environments, which I certainly have taken it into the forest, a bushcraft is pretty much on par with something like a fall can even a one like. I said, though, the primary reason why I stress this as an island survival knife or as a water survival knife or you know, one that’s going to be in the water – is because the CPM s35vn, unlike vg-10 or the vg-10 laminate, that Faulkner even uses this definitely Output for so vastly before we finish up the review, I also will say the on the sheath I’ll give some notes on it.
I do really love this sheet. It is a very modular sheath. As that you guys have seen in the past. I easily connect my own condor, I pouch to this right up here, but this is a very modular pouch. It has Mali attachment running up the front. It has some webbing attachment areas in the back. The belt loop is really nice. I will say it has a double velcro, so essentially you set your belt in here, and this conforms to your belt.
So if you’re running an inch wide belt, this will walk around that belt. If you’re running an inch and a half to inch about whatever the this will conform to that, and actually we walk your belt in place, which is really nice because on other sheets that don’t have a similar system, I kind of get a sloppy sheath that when It’s on your side or attached to your belt. This sheath will kind of wobble like this, whereas with this and it closes around your belt, it locks your belt in so there’s no wobble, and then you get an extra secure meant like that, and it makes for a really tight securing belt.
So I do like that, and it does come with some extra cordage, of course, is a paracord, but I’ve just left it on here, because it came with it in whatever other than that. It does have a really nice and very secure button closure and just like on some other high-end knives. I have reviewed in the past, primarily, I think, actually just the pull force. Prepper one also have this, but the interior of the sheath or in here isn’t just plastic that rattles and bangs and makes all kinds of noise.
It does actually have a layer of felt in there to keep the knife quiet and keep it from just banging around. In there and being an obnoxious plastic piece of crap, so the sheath places the button fits very tightly. You can see that there is no play in this of a lot of Cheaper sheaths. You’ll see you know, the knife will come out and sometimes even expose a bit of the blade with this there’s. Absolutely none of that this is the most the knife gives and snap is really strong.
This doesn’t just pop on or off. It takes a really purposeful, pull and depend on it’s also very purposeful. So really do like this sheath, it’s actually one of the best stock, sheaths I’ve ever gone and just out of box it’s one of those sheaths that, aside from throwing on a thigh strap, I didn’t want to do absolutely anything to this sheath. I really suggested you guys take a look at this knife because it is definitely interesting and it’s one of the more uncommon choices out there, but I think, is really capable, especially for the money.
It’s a nice survival knife. I really have no complaints about it. Anyways guys, that’s all for now, god bless and come out.
Knives and daggers are awesome! Plain and simple, right? Let me say, I enjoy my dagger collection with a little music playing in the background.
We are cut that one off I’ll need that when I got this one right here not going to get started for a few minutes case, people forgetting them like for seven o’clock, so make sure you come up. Your thumbs up, I take my time out to share things with yard that I feel is important. Like I tell you, I will be doing so much stuff on YouTube, but as a mom as a you know, a person who loves to be frugal and try to save my coins and figure out ways to still enjoy life, but not overdo it and don’t have To overdo it or whatever the case may be, I try to share as much as I can and when I share something with you or not find something new about it or find out.
Something is wrong with it or whatever the case may be. I come back and tell you that a lot of times people share stuff and then they just leave it like that. They don’t tell you the ins and outs, the badge, the goods and stuff that may happen behind the scenes that you know cuz we’re not. On 24/7, they may not tell you, oh you know this happened to us or oh did you know this. This didn’t work out or you know, after a while.
That’s why I’m always updating and throwing information and about things that I know that I still get emails about that. I still get comments on as far as on DIYs, and you know my my reusable sanitary napkins that we use all of us are now using we’ve been using them for over a year now, and they have been awesome, and I shared that so just things like That I definitely want to share and if I tell you guys, oh I got something, I’m all excited about it and then some happens where it’s not exciting anymore or a broke down or not working like it was intended to I’m going to share that um.
So yeah I’m waiting for more people to get in and I wan na tell you about what happened to us um the other day, and I’m telling you this because I’m pretty sure you guys are going to say hello Wendy, I love Shanta. I’m pretty sure you guys, if you have the fire speak, will probably encounter this or probably have encountered this and didn’t know it was real or didn’t know, probably thought it was a fluke or probably thought it was something that just happens to pass by a computer Or passed by TV, depending on what kind of setup you got in your home hours passed by our TV, which the guy was like wow he’s never heard of it coming on somebody’s TV, so yeah.
I want to share that with you guys, but I’m waiting for more people to get in. I don’t intend to be on here long um yeah. I got ta get back to someone like some actually some new clients, that’s three new clients. That’s called me about here. So I have to get back to them and takes them and try to set them some appointments. Hello, Love Wins. How are you, how are you I just love? My skin feels so? Oh, my gosh, my products are the bomb.
I’m sorry my skin. Just I just be loving the rub on me and my kids and us just our skin, just a soul, just my baby skin and I’m not just saying that, like anybody touches, my skin is like. Oh my gosh, oh my gosh. Yes, so guys um. It says that it’s ten people in here I see ten people, it’s crazy because it went from zero to ten, which is weird, but I can see y’all talkin to me um. So please thumbs up the article.
I take my time out like come on. Now we are human, I’m a whole wife, a whole mother, and I have things that I’m doing, but I took my time out to come and share information with y’all that will save your money or save y’all frustration or save y’all are having issues with certain things. So please take the time to thumbs up the article so guys, I’m coming to y’all hello, hello, um D G, shy down in the house lights on in the house, girl um.
I thank you so much for being here, love Wednesday G Shanta and a windy, and whoever else is in here that I missed. I don’t intend to, I think, y’all for being here cuz, I’m going to share a lot of things, even if it doesn’t apply to me or I can’t use it. I like to share the information because I’m pretty sure sewing in my community or someone I know – may need this information and you may know someone is information.
Everybody needs internet right now right, I don’t care. If you don’t have cable, everybody needs internet right. So I’m going to share some things with y’all and also um, something that has nothing to do with internet to that. You probably know that you can get for the Lolo and not pay regular price, so alright, so firestick. What happened um was about what was about a couple days ago: um nyah screen.
She has a smart TV and across her screen it was a big copyright thing pop up, and it says third, copyright violation alert from spectrum. That’s what it says, and so I my work so I’m thinking I’m like there is a download something and didn’t tell me because usually she shows she always come to me and say: hey mommy. Look at this. Can I download this, but that was the first thing, because I’m thinking shitty youngest automatically thinking in my brain, she downloaded something.
I went all over the place. I went to Google. I went in different places trying to find out what is this third: copyright violation alert from spectrum? Third, I don’t remember the first or the second hello, Gladys, hello, Deborah everybody. I was having a good evening from beautiful, Las Vegas, hello, hello, okay, so um. I immediately start googling to find out because a lot of times when you get alerts on your phone or you get alerts on certain things, you can literally um put it in on YouTube.
Google and different things and it’ll form a pop up or something to pop up where people have had that alert and they’ll start talking about it. Well, the floor of my phone was a spectrum for them, and then I found another one from the old Time Warner. Cable cuz, you know this time we’re a cable before it became spectrum, and I did not see anybody with no resolutions, so I’m like okay, I must do a article because I am frugal.
We’ve been without cable for years, and we are have firestick for about three years now, but all of us just now got him about a year ago, like in every room I put on by the year ago, um. So with that being said before that we had the Roku box, the Comcast, the chromecast, the Google box, we have all different things to supplement our cable and not have that cable. We always paid for don’t we always pay for internet, which is not bad right.
So um I also oh just so you know. If you have t-mobile, you can get Netflix for free with certain certain phone plans so check that out, because, if you’re paying for it on an Internet, not not internet Netflix, you maybe get able to get it for free with a certain plan. You have some just call team over and check it out to make sure that you’re not on you paying $ 15.99 cuz. You know that anyone of say friends is you paying $ 15.
99, but the plan difference on for you to get the free Netflix is only like a five dollar difference or you may not have to do nothing. Yes, Sprint does give who them for free. So she just said: DG just also told you I was about to say that Sprint, if you have Sprint, they get Hulu for free as well. Okay, so those are ways to say – and I also wanted to talk about amazon.Com. If you have a Medicaid card, the Medicaid card could just be for Medicaid or some places.
I know they have Medicaid in the snaps unconnected the food stamps connected. So if you have those cards, do you know your Amazon Prime is only five dollars and some change. So it don’t have it don’t matter, you can just have Medicaid, you could just have food stamps or either one long as you have a benefit card. You can get Amazon, Prime for $ 5.99. Most people pay um. What is it $ 10 or 15 or 10, or something like that $ 9.
99? Whatever the case may be, you can get it for five, nine, four, ninety, nine five, nine nine, something like that is way cheaper. Nothing is different. You still can get the movies Amazon movies, the free shipping, everything that the regular Amazon Prime gets. You can get that. So if you have a benefit card, you need to go and save your coins. Okay, so that’s one thing so back to our 179. What’s 179? What’s 117 Isis? Okay, so back to the copyright thing, here’s what they’re doing I mean I got my notes.
Cuz! I know I got ta have notes cuz. I don’t want to forget to tell you important stuff. So what happens? Is you get fire? Stick with the fire stick: there are multiple apps that you get in a hundred and seventy nine dollars for what for the year whoa. So that’s a good statement. Cuz you paying $ 6, but it’s $ 5.99 or $ 4.99 a year. That is a good save runs to get Amazon, Prime, if you have a Medicaid card benefit card, full stamp card or whatever you can get crying for $ 5.
99. So, oh, that’s too much, oh, okay! So the firestick copyright thing I know all the stuff. I read. I’m like, oh, my gosh. What happened is this somebody trying to tap into our wet Internet? That was like change your password. This is what all these people were saying. They’re, just throwing things in the air and people are trying to figure it out themselves, but nobody went to really find out what was really going on.
So I caught myself and the guy said yes um now, when you have spectrum or time 1 or whatever it is in your area, and I think it’s Finity does this to you get an email. Most people don’t use that email. I don’t use the email. So those alerts – remember, I said it says um third alert or violation a third copyright on notice. I don’t recall ever getting one and two. So when I talked to him he was like yeah.
They um went to the Time Warner account that you created. I said uh, okay, um yeah, I don’t like it most. People don’t use it. I said I don’t he was like year, so we send them to there. He was like you can either update your email or just start keeping the eye on it. I said well, what does this mean he said hold on, so he goes in and he comes back. He said, Oh on this day you read this movie on this day.
You read this movie on this day. You read this movie on this day. You read this movie, no see not saying you were sown in the house from that internet from your IP address. Read this movie and he was like these are copyrighted movies movies that are still in the movie. Theaters or movies that are um haven’t been released in some formal way to the public or something he was saying. I didn’t get all adjust, but I’m giving y’all enough to understand what I’m saying so, I’m like wow.
Not only did he tell you the movies, but he told you what apps they came from right. So I told my husband I was like babe, I don’t like I’m. I don’t know you know, I’m dumb, I don’t know what he’s talking about. I’m not going to admit tonight. I don’t know what the heck is going on. I I don’t know, sir. I don’t know. Maybe I don’t know you know he’s like you think someone got your in it. I don’t know.
Maybe so what they’re doing is you got ta be careful um? What do you think this is from firestick that happened, you’re looking and reading the free movies yeah? I was getting ready to there, it is but here’s the thing: it’s, okay, that’s why I’m letting y’all know this. It’s okay! You just have to now. This is what I asked them. I said: well, what does this mean? What does this mean? This is I’m going to am I going to lose my internet because it says um, somebody said something about their internet was terminated and they couldn’t get internet no more.
I was like wow, so I was talking to my sister about it and that’s when my sister also told me that AT & T this is where my sister told me. These two things that I want to share chopped AT & T has a program for low-income and and if your kids get free lunch or either if you get food stamps and it’s only $ 10 a month for Internet, but you can’t get cable it’s only if You want internet, but I wouldn’t want cable.
So if you don’t want cable, then you should be fine um. She was like um, it’s $ 10 a month only if you want Internet and it’s a fast speed, but as I was looking at that they said um Time Warner has one for low-income families and if you have low income, there’s it’s faster than AT & T. Three times faster than 18, but it’s $ 14.99 and it’s $ 14.99, but an extra $ 4.99. If you want Wi-Fi so 20 bucks for really fast internet.
So that’s something I want to throw out there to you. If you have low income or if you get free, your kids get free lunch and if you get snacks, it’s one of those three on any one of those three. I believe you can get it. So I wanted to share that with y’all, because you just never know who may need that um. So that’s one thing and then so when I ask the guy says so what does this mean he said? Well, we send notices to you every time it happens.
Just trying to be just be cautious of the what the apps so they’ll tell you what X, because some apps are not protected, some apps meaning open. So it was only one, thank God. It was only one in my husband knew, which one it was, and he said yeah that was a kind of iffy one and between us you know them say it was a kind of iffy one and he did read a couple times, but he own use it. Like that, so they will tell you the ABS just stay away from those ABS.
Do you get what I’m saying and I said so then what I said what if it happens again, he said well, it has to happen like tons of times, and I said then what he said. Then your then your account goes down a termination route. I said tons and then goes down, not is terminated so to me. I’m just left to believe that that’s a scare because, for somebody used the word ton, that’s ridiculous. That is so so so broad that means ton to me could be a thousand turn to you.
Could be a million you get what I’m saying so to give the word ton as the the number you know amount. So that’s something y’all need to know. They will let you know when you contact them. You don’t know, nothing, don’t agree, nothing. I don’t know nothing. I don’t know so boom definitely go to UM, call them and then they’ll, let you know Xfinity and them and let you know what apps and where it came from what day and all that and just stay away from those apps.
That’s what I said just stay away from those apps and get apps that are more protected, and we know that there are a lot that are protected because we read movies all the time and only like those two to specific apps that he just tried recently was Ones that popped up – and there are lots of people online, I’m looking at a forum right now where people are like hey, you know, turn off the cloud and your devices like people are stalking, because this one person said I received the first notice on august 11.
It started off with account number dear Internet. Customer has been a brought to my attention that your internet services recently used to improperly copy or share copyrighted content such as music movies articles and software’s, using peer-to-peer or torrent software they eat. The email stated that I take immediate action to stop this unauthorized activity and that’s what it said to us too. I asked around my family and made sure that no one was participating in any unauthorized.
Active activity then choose to not respond to the email thinking it stopped. However, on August 19 I unfortunately received the second copyright warning. This time it stated the file was apparently being shared, the name it says, Kendrick Lamar, bleep bleep, and this one is telling about articles. So this is something totally different, so it tells them – and she said this surprised me – I don’t listen to Kendrick Lamar – I use Spotify Premium for my music blah blah blah.
I wouldn’t have been sharing music at 3:39 a.M. So it could be that in her case on my tapped end, but the whole gist of this thing is that they are reading everything that’s being done even on a fire stick in there, only two internet provider. So you need to know that and if you do get that call them right away and they’ll, let you know when you just stay away from whatever they told you, you get what I’m saying and if you want to know some good ones I’ll.
You know email me and I’ll, let you know some good ones that my husband said that we are fine with nothing, never popped up and we’ve been reading them for over here and nothing never came up mind you. We only on the third notice and we’ve been we’ve had them all through the house over a year, but we had the fire stick. No, it ain’t been three years, because that’s how long I’ve been here, we had the fire stick since we moved in here and that’ll be about two years so yeah and that’s the third notice within a certain amount of time.
So it mind you, the notices could be like you readed it in June. On the first, don’t let you know until July 15th, you got a notice from a movie. You want you get what I’m saying. So that’s something to know something else. I want to tell you something I want to tell somebody just said something about I’m cast on low-income or free lunch for internet for $ 9.99. A month we don’t have Comcast here we have spectrum and that’s it yeah, a TMT, Direct TV and all of no new internet, but we got spectrum AT & T.
So 80 is $ 10 bit $ 14.99 per spectrum, Wi-Fi extra $ 4.99 prime. I told you if you have a benefit card is $ 5.99 and you can’t have both. You just have to want the Internet and then oh, I don’t. I just wanted to throw this in there if you were having problems with a very dry skin and it’s not as hot outside I’m going to tell you a tip that someone told me some years ago when it gets hotter outside start taking cool showers.
So that way, your skin and when it’s really cold, it’s really hot and when it’s really cold then between time you can. You know stay with like a warmer wetter warmer shower, but try not to take hot showers, because hot showers basically dehydrate your skin and keep them drier. So we don’t take hot showers on. We try to take cool to warm shower, especially when it’s real hot and when it’s real cold, so that’s just a tip for you or for your babies.
If you dig, your babies have dry skin, even though they’re little sometimes they have real Giants dry skin because it’s inherited through somebody but try to keep your babies and yourself in cooler, water and not um, not hot hot water. If you use too hot hot water – and you know, I knew that and it’s so crazy, I will get off the shower block that still feel icky and want to have the arm asing on my other library, while you’re not taking the clue shot like, and that Was something I wanted to share with y’all but yeah? That’s what I wanted to come to you guys and tell you guys.
I think that is about it. I got my pulled pork in there with some sweet baby Ray’s and the crock pot. We’ve got the mix. Sandwiches and we need some chips, we’re not even doing tater tots cuz. I ain’t got time for that and probably sit down and uh after I respond to these people. Do some movies with Minds. Jenny was, you know if Cox has any specials on what fried steak? What is I don’t even know? What Cox is? I don’t even know what Cox is? Let me see, I got my computer packs, what I don’t, I’m just putting Cox another baby.
What’s it about Oh cable provider? Oh, is that in Atlanta um, usually the cable providers don’t have programs for fire sticks. This is not a program for fire sticks. This is a way to get around them. Trying to tell you you cannot do certain things on the fire stick and trying to threaten you, so you either feel like you got to get away from, get it get rid of your fire stick or buy cable. That’s what they’re trying to do! No, it’s not true, but I did hear that most cable companies do have some sort of program for, like I said, low income, or you know, families that are on some sort sort of assistance.
You may be able to get some type of help, so I would just look into it. If you are in you know, if you fit those criterias, I would look into that, but using these cable companies down, I want you to have fire stick. They want you to pay for cable and I don’t want it because I’ve been around so many people who got cable like if I go. Do they hear they’ve like it’s, so boring ain’t, not nine-year idvr.
What I want to read and half the time. I don’t even read it and I just I just don’t. I usually read a lot of stuff on YouTube. There is some good movies on YouTube: have y’all ever looked on YouTube and seen a lot of the armed black urban movies, just a lot of movies on there. It’s a lot of odd type of movies on YouTube, and I had no clue to this last year. There’s a lot of great movies on YouTube, so that’s something that you definitely want to look into having the internet will give you open range for a lot of stuff.
You don’t really have to buy that cable! That’s why we got rid of it years ago, but on with the fire stick, like I told you all of y’all new to this fire stick gives you everything that cable gives you a read on network. I read HDTV. I read the Food Network. I read a Lifetime movie network like regular lifetime. I read: I read Hallmark Channel, I read HBO one, two, three signature and family like a Showtime, everything is on the fire stick and I’ve showed you that before and literally cut the TV on and show they’re from BT all of those blogs you can get them On the fire, stick so long as you pay for Internet you’re, all good, so guys.
I hope you guys enjoyed this information share it with someone and see you know who you can help save some coins and not have to pay so much for their internet services. That will be a sub arm, so yeah check that out and see what you can get have a good even in YouTube Debra. Ladies all, you guys have a good evening. I didn’t want this to be too long just enough to give you the information I wanted to give you and guys.
I think that’s what I’m going to be doing until I kind of figure out in my brain. What I want to do, jumping on doing lies if I feel like editing some of the footage. I got like what I did in my front yard. I may throw that article out and random article. It was out between here and there, but um guys. Yall know sunday is my flush day and Monday is day one of the water fast. So if you are joining the water fast, I am flushing on the distant day coming up, I’m flushing with my mango seven day.
One will be Monday and I will be at least doing three days as my goal of a water flush to water fast, I’m flushing Sunday, but a water fast. So, as one should ask you guys all right, you guys awesome evening and I’m about to go, eat dinner and contact and good rec and yep more some movies or something yeah later Gators
Ask Ashish Aggarwal Digital Marketing is a Skill with the Help of Which You can Grow your Business Easily or You can go for Job or Make Money from Home. The Time When I had Started Digital Marketing found it amazing, I am Doing YouTube Marketing for My Business and Training. I am Regularly Conducting the Workshops on Youtube, Marketing and Different Digital Marketing Modules.
Many of You Must have attended my Workshop on Video Marketing, But Those who cannot attend my workshop or I am Not conducting the same at their Place. I have Created an Online Course for all of you. I have Started the same with Youtube Marketing Friends: YouTube Marketing Has the Power with which you can Grow your Business at Fast pace. Here, Customer is reading you as well as Listening You. This will affect the Most in Customers.
Mindset. That’s why this is the most Powerful Marketing Tool. If You want to Learn Youtube Marketing, then you also can Learn it easily by sitting at Home.
This is uh. This is our website. I’m going to go to a home page okay. So there is the site, earth grid, calm and when I’m now goos I’m going to go into google and i’m going to type in Google Adwords Keyword tool or you can just Google Google Adwords Keyword tool. Okay. Now it gets you right into the Google AdWords tool. So this is some stuff that you probably most people, will basically just type a word or phrase in here.
What I’m going to do is I’m going to take this page right here now, i’m going to copy, because our homepage right, i’m just going to paste that right in this box under the website field. Now you can do this with any website any competitor, any product that you’re trying to sell you just pop in the URL of the website, supposing you’re selling a clickbank product just pop into you or all that what’s going to do, is it’s going to fetch all The keywords right from that site and populate the keyword list down below now.
The other thing you want to do is you see where it says broad. I want you to uncheck that and go to exact we’re going to uncheck. You have to actually click exact before you can uncheck broad, but I want you to emphasize this thing. It says exact right over here, okay and so then I’m going to go over here and I’m the type in the key. I hate these captions there we go now you see. What’s really cool is we got all these keywords? Build a website make a website domain, name, search, free web site hosting.
The next thing you want to do is go over here and search by global monthly searches, and you see web hosting. This is how many times per month, people are searching for the exact phrase. Now, if I go too broad – and I do it again – you see you have a website – 100 million websites online website, all that data is kind of useless, because it’s so broad and so vast. You probably won’t even do this. What are you doing, PPC or any kind of campaign? What I like to do is uncheck the broad and just go and exact, and that tells you exactly: okay, there’s 135,000 people searching for web hosting every month, website, design, website, templates domain names, blah blah blah blah blah all right, that’s good! Then what you can do now um, I let’s see if I can do this, I’m going to go grab all this stuff cuz.
You know, google won’t let you actually export this stuff, but you can copy that to your clipboard and then I’m going to tell you you know you want to fire up a very free tool called open office. You don’t have already have it already installed it to go to openoffice.Org, okay, we’re already five minutes through it. I’m almost done demonstrating what I was going to show you, which is really cool. This is from a 90 minute article, and this is all I learned from this 90 minute article.
So one of the things I’m working on here is delivering 10 minute. Quick BAM apply it stop this article. If you want to and go back, go to openoffice.Org and download this product, it’s a free product, it you know. If you have office, you can do that too, but it may not. You know I find that open office works better for by copying and pasting stuff. In that you like lift it from somewhere else without getting all the forest, so I’m going to go here to UM to op OpenOffice calc.
If you could also use a google docs as well fill the other key here is in there yeah yeah. You could use google docs, but I don’t necessarily want to let Google know that I’m lifting all either because all the London up – and I also what I’m trying to do – is keep a local copy of it. So, okay, so now I have my spreadsheet here and the first call of a ducking, so I could just delete that and I can expand this column out right here and now here I got all my statistics right, so I’ve got my 16 keywords.
This is how to 35,000 local 40,000 okay and now, if I want to do a PPC campaign, I now know what keywords to go after all right. So then I could save this. I’m just going to save this to my desktop and i’m going to call this a web hosting keywords and we’ll go back to that now. I’ve got now got all my keywords that I’m going to go after all right, so this is very, very useful because then the other thing is they: supposing, if you, if you’re buying a some pay-per-click ads, all you need to do is copy this column, and then You could open up like notepad, okay, paste it in right.
What happened there copy what the heck’s going on? Oh, it’s at the very bottom there. It is see that now I have all these keywords now you can grab these keywords and paste them into your PPC campaign and by those keywords, and we can do another training, how not you how to do paid advertising that wasn’t the purpose of this. I just want to show you how to use Adwords and what the distinction is now.
Why would you want to use AdWords? Well, generally speaking, if you don’t have a keyword, that’s at least like 30 or 40 thousand dollar, thirty dollar thirty or forty thousand s articles like 30 or 40 thousand searches per month. It’s probably not worth your time to write a blog post to really kind of focus on that keyword, even with PPC, alright. So on any questions I’m going to this is what I want to impart to you.
It’s a very, very simple thing. Just to summarize again number one pop in URL or you can put in the word or phrase here, but I like tears because if Dutchess all the key words right from the site. So if you’re, if, let’s say, for example, you’re writing a book and – and you want to come up with some keyword, ideas for your book will find a competitor’s book that the best seller pop those keywords in there and then use this to figure out what keywords You want to target for not just for getting your basic broad you’re, giving your broad-based keywords down and then i’m going to pick something like something in the thirty forty thousand range.
Something like you know, create a website. Okay and then i’m going to go on to the next tool with that n equal any questions before we uh that useful. Yes, that’s great, i’m sure it is alright. So, if you’re reading this article I’d like you to take action – and none of this really matters, if you don’t have a reason for using it, so if you’re selling an affiliate product, you want to use this information to buy some ads takes, you know, take some Kind of action by those ads or contact the person that sent you to this article so that they can show you a little bit more about how to do uh how to apply this to your business.
What you know has the ability to change. Somebody’s life right now, it’s being tied from the Google thousands of times Per second, it’s being liked on Facebook, the hashtag goals on Instagram and People are sitting in a classroom paying $ 50,000 per year or more to learn just a Fraction of what you already know now: what if that thing that he loves so much Didn’t have to be just a hobby.
What, if it was your career, your business? What if People actually pay you for your advice, you might be the one that could save a Marriage repair, a family change the course of someone’s health inspire an Idea, expert seekers to help you to find your voice, build a movement and become Your career new, your FREE copy of expert secrets now, because your message matters you’re listening to Jeff, Walker’s sales, Funnel success by Jeff Wagner narrated by the author chapter, one the nature of The beast, no matter what you’re trying to sell on the web, a sales funnel is the Number one way to do it: this is the most systematic way to build trust, to build a Relationship and to encourage people to want your brand before making a sale and It’s incredibly powerful when done we’ll, take a look around the web and chances Are you’ll come across a large number of sales funnels without even realizing it So what exactly is a sales funnel? How does it work and, more importantly, how Can you tap into its power for yourself once you understand the science behind The sales funnel you’ll see why it’s the most effective way to build profits and You’ll be able to turn any product or service into a massive success before we Go any further, it would be useful to explain exactly what a sales funnel is.
For those of you who are not entrepreneurs in essence, as sales funnel Can be imagined like a funnel for customers, you start out with a broad Opening to capture as many leads as possible and then you gradually narrow Those leads down to only the most engaged and interested ones, so you can Sell to them all the time you’ll be building trust, building, engagement and Priming them to make them ready for the sale.
You could also think about it as a Ladder with each rung taking your customers closer to the top, where you’ll Eventually, try to sell to them in practice. What this means is a series of Different marketing strategies each arranged in such a way as to build more And more targeted leads for your business, so you might start with a Simple advert or a blog post and then move on to an email list. Then a free Report then a seminar then a small product sale and then a big sale.
Each of These marketing stages is it wrong on a ladder, it’s a little further down the Funnel each time a customer clicks on the next link or follows you, through the Next, step, they’re becoming more and more likely to buy You, as I mentioned earlier, there’s a good chance. You’ve encountered different Funnels in your travels around the web, you might even have bought some products. For others, through this method, you might have come across a blog and signed up to The mailing list, for instance, and then be told to click on the link in order to See a free seminar and quite probably, that free seminar asked you to sign up For the next seminar, which would cost a little money, there are numerous great Examples on YouTube one and the gentleman will remain nameless is an Inscrutable businessman who’s willing to use everything at his disposal to Capture new leads and sales, even posting, a article with a fancy car and saying it’s His, but he still employs the sales funnel very well.
If you go to youtube You’ll find those ads showing up all the time. The guy then goes on to talk about His cars or his massive house – and this makes you want to read even if the only Reason is because it annoys you at the end of the article he offers to show you How to get his three most important tips for making money and because it’s free Why, wouldn’t you click it? Only at this point, you’re becoming more and more Involved with his brand and more and more likely to become a paying customer, When you read his free article on the blog you’ll, then be told you can get Even more information by signing up for a free report, in fact, this report is key.
To understanding the article, if you do this, then that entrepreneur now has your Details and the confirmation that you’re interested in what he has to sell so You’ve gone from a cold lead someone on YouTube, targeted based on your article Reading choices to a warm lead, someone who has demonstrated an interest and to Eventually, a qualified lead, the way that entrepreneur does. This is a little Transparent and more than a little cynical, but it’s how all the big names Operate and that’s exactly what you should be doing if you want to make Sales, no, this doesn’t mean you have to calm people.
Like the example I gave you Just that you need to think about your marketing strategy and steps and stages. And understand the psychology of the way you’re dealing with people, I’m going to Break down the techniques you need to know and all the different tools Resources and tips: you need to execute a perfect sales, funnel success. You’ll Learn how to sell anything, how to write persuasive copy that people simply can’t Ignore and how to build a massive following, so you don’t have just Visitors and customers – you have loyal fans you’re, going to discover why sales Falls are the most effective tool, you’re going to discover all the tools and Resources, you need to construct the ultimate sales funnel you’ll, learn how To target your audience and bring the right people to the first stage of the Funnel you’ll learn how to use persuasive writing to convince people to Buy anything you’ll learn how to maximize conversion rates to make people Buy from you more and more to utilize, an understanding of psychology to skyrocket, Your sales and you’ll learn the different options for your sales: funnels That will allow you to stand out and be different chapter 2 understanding the five touches Imagine someone coming up to you in the street and asking you if you’d like to Buy a $ 5,000 read, I would say that 99 % of the time you would say no to that.
Offer right well, apart from the fact you might not want to read, there’s also the Small issue of trust, recognition and authority, you don’t know who this person Is you’ve been given no reason to trust them and you’re, probably not going to Want to hand over any cash. That’s why companies don’t do this. Instead, they Give you Flyers fliers are things you can choose to accept or throw away, but Either way they don’t cost you anything and you don’t feel you’re being Pressured other stores do something different: they give away freebies walk Past the Starbucks and you’ll often find them giving away free samples of latest Drinks again, you can easily walk away if you’re not interested, and you won’t feel You’re being strong-armed, but if you like the free sample you can come in and Try, whatever else they’re offering so if you try and sell people right away, On your website, then you’re the equivalent to someone trying to sell Thousand-Dollar reades in the street and if that’s the only thing, you’re Offering and the only way that your visitors can engage with you, then They’re just going to say no thanks and leave, giving you no way to contact them.
Again and no way to get them back, a very poor strategy try to put yourself in Their shoes, they’ve typed fitness tips into Google, found your page essentially By accident and now you’re trying to sell them, your training program for five Hundred dollars, people don’t make decisions on that basis unless they’re Loaded with cash they’ll see you’re trying to sell them. Write you off as Spam and leave now imagine the alternative.
The sales funnel technique, They do the same thing: they type in fitness tips and they land on your site. Where they get some great information right away, that information is unique. Interesting and useful, but at the bottom it tells the audience that if they want More great tips, for example your five most powerful tips – then all they have to Do is enter the details to receive your free report.
There’s very little reason. For them not to do this, because you’ve demonstrated you’re able to provide Value and you’re offering something for free. The only price they pay is to allow You to contact them in future but, as you point out, they can always just Unsubscribe, if they don’t want to hear from you, they get their free report and Once again, they find it’s really good content. At the same time now, they’re Getting emails from you with highly engaging and interesting subject lines: The people who click those emails are now showing very good engagement and you Can see that they’re the kind of people that might be willing to buy these People will receive an email on an automated basis that invites them to an Exciting free conference, where they can hear you talk online about fitness, this Is a great rare opportunity and if they like what you’ve done so far, why Shouldn’t they get involved, so they do that and because they’ve gone so far, Another way to hear you and they’ve listened to the whole thing.
They’ve now made the full transition to fan. They are now engaging with you in a Big way and going out of their way to hear more from you, this makes a massive Difference because in their own mind, it will inform that that you’re, someone They’re interested in hearing more from this relates to an interesting aspect of Psychology called cognitive dissonance did you know the best way to make Someone like you is to get them to do things for you.
Why? Well? Because this Creates a state of cognitive dissonance in their minds, otherwise the brain likes. Congruence it likes to see that your actions are consistent with your beliefs. If you do something for someone that takes a lot of effort, then the brain Assumes that you must really like them to have been willing to do that. The same Thing works here: if someone engages with your brand, if they rush to your seminar, And wait for you to come online they’re telling themselves.
They must be big fans. Of your work, at the same time when someone has put in a lot of effort into Something, and that creates a strong motivation to get something your Audience will want closure, and the best way to do that is by buying from you After your free seminar, the next stage is to sell to them. This is them taking The next step and transitioning from a visitor or a fan into a paying customer This is the point where they become willing to buy from you and where you Start making money, but it’s not going to be the big-ticket item yet instead You’re going to sell something small to start with this, something small could be Along the lines of an e-book or a short course, and it should cost anywhere from Five to fifty dollars, what it’s doing is demonstrating that they can buy from you.
And trust you that’s why your small sale is so important. It’s an important point. To include in a sales funnel, the basic idea behind this is that you’re giving Your audience the chance to buy from you without too much risk because, as you saw From my read salesman example, one of the biggest barriers to a sale is risk. People are naturally risk adverse and they hate the idea they might hand. Over cash, only for you to go running off into the sunset laughing at them.
They Need to see they can buy from you and trust you, and if they don’t know that Then getting them to spend five thousand dollars is going to be very hard, but now Sell them something for five dollars, and can you get them to say why not they’ve Seen you can offer value from the other steps in your funnel and the risk of Losing five dollars is not too serious, so they take their chance only now they Know they can trust you.
They know that you’re able to deliver value and their Details will already be saved to your payment system. That means to make the Big purchase, you only have to persuade them that your product is worth it and Get them to take the plunge, as Amazon would say, with one click. This is much Easier than trying to get them to take the plunge when they’ve never dealt with You before, in fact, it’s pretty much impossible.
And finally, it’s off the back of that sale, you’re going to sell them your Big-Ticket item they’ve heard all your free content. They’ve read your eBook and Now they want to get the very most from you and if they want to see the very Best the most powerful tips, then they need to upgrade to your most expensive Offer, alternatively, you might make multiple sales of products that increase In value gradually over time and that way, each increase in cost will seem very Small, this way you’re making incremental increases in price, and thus people will Gradually increase the value that they’re spending with you and become Increasingly likely to make the transition to the truly big-ticket item.
Bottom line, that is how you sell a five thousand dollar product, one more Important point is to understand and utilize the power of social influence. And membership: this is one more tool: you’re going to use to get people to Really want to take that next step down your sales, funnel the idea of belonging To something and being part of something and the idea of being left out unless They take that step so you’re going to your audience that buying her big-ticket Item means being part of your movement means getting the full experience and Means seeing the VIP content that your regular customers don’t get to see.
They’ll be part of an elite community and they’ll get access to top-secret Information now you’re beginning to see how a sales funnel works. Aren’t you and Why it’s such an important tool for maximizing your sales? At the same time? It’s worth noting that the steps themselves don’t need to look exactly Like this, you might not have a mailing list, you might not have a seminar but You can still create a funnel.
What’s important is simply that you have a Series of escalating steps with each one increasing engagement and building your Fan base further, so the question now becomes how many steps constitutes a Funnel well, this varies from case to case The best answer, as you might have guessed from the chapter title – is 5 That’s because research has told us it takes 5 touches to sell to someone this Means they should interact with your business at least 5 times before you try And shift your big-ticket item: this is enough to take someone from being Completely unaware of your brand to being familiar enough with you that They’re willing to put their money and their trust in your products.
Chapter 3 diving deeper into the sales Funnel so now, knowing you should utilize five unique steps. What are those five Unique steps: what kinds of touches can you employ to get the maximum amount of Buying power, well, I’m going to run them down for you now. The first touch is a Blog, this is the most obvious first touch used by a lot of sites and Businesses, it’s a great place to provide some free value to demonstrate your Knowledge and authority, and to provide tips and advice.
Your blog should include Free information and articles related to your business or nation, and you should Work to make sure these are well-thought-out, well-written and above All providing tons value the more unique, useful and Insightful information you offer here, the more people are going to trust you And believe you can offer the value they’re looking for and that it’s going To be worth paying for another first touch variation is the squeeze page.
This Is a page that is all about trying to get people to subscribe to your mailing List, you can drive people here using PPC and other forms of ads and then simply Set out an excellent case for them to subscribe to you, it can work alongside a Blog or it can work on its own, you can use YouTube as an excellent place to Have your first touch here, you can create a article. You know people will Search for and attempt to offer some real value, the great thing about a article Is that it’s so engaging and will be so effective in grabbing attention holding That attention and allowing you to convey your points to an audience.
That’s Listening, there’s no reason that your first touch needs to be on your own site. If you write a guest post for another big blog, then you get their fans and Followers to find your content, and you can then bring those viewers and readers Over to your own blogs, here are some of the variations you can use for your Second, touch: first up a mailing list: this is a great one, because the vast Majority of brands will use it.
Email still has a great level of conversion. And open rate due to the fact that it’s so personal and direct, it also means You’re not relying on a third party like Google or Facebook, and it allows you Most importantly, to address your audience directly, the next best thing to A mailing list is social media. If you can get someone to like you on facebook, Or follow you on twitter, then you’re, giving yourself the opportunity to Contact them in the future and like subscribers, people who follow you on Social media are taking that psychological step that makes them fans You can also try alternative options for your social media snapchat.
For example, Has surprisingly, high engagement inviting people to take part in a Community is a brilliant way to get them excited about your brand Committed once people start having conversations in a group with your name, In it, they’ll feel they belong, and it will be very hard for them to turn off. From your brand and to break their engagement, the YouTube equivalent of This is to get someone to subscribe to your blog when they do this they’ll Then see new articles as you post them.
This is an excellent way to get them to See your new content and to reach them with new promotions and offers now, let’s Take a look at some of the variations on the 3rd touch. This should be something That requires them to take another action, and it should be something a bit Lengthier that forces them to engage with your content. A free report is a Great example of this, and it’s a good chance for you to demonstrate the value That you’re, capable of delivering article seminars are great because they’re live Events, this means people will need to prepare to listen to them and hopefully Will be looking forward to the event making people wait for something is a Perfect way to get them to want it more, what’s more, a live.
Article seminar is Something that people will feel very engaged with and we’ll give them a Direct interaction with you. Similarly, you could offer some kind of free chat. Or consultation, going back to my example of selling a training program, you could Offer a free fitness consultant and recommend some exercises: diet, plans, etc. This can be one-to-one if you’re willing to put in the time and really it’s a Fantastic way to build fans.
Another option, though, is to have a group chat. Such as one on Google Hangouts – and you can make this more exciting by making it An invite-only event: your fourth touch, is going to be the small sale that will Help you engage your audience. Ideally, this will be something that you will Offer a similar service or value to the main product that you’re trying to shift And that way it should be able to demonstrate that the thing you are Infact selling for more is really going to be worth more money or, if your only Interest is getting people to buy from you and demonstrating your Trustworthiness then, you can always just sell something incredibly cheaply.
This Could be as simple as a phone case or a t-shirt. Anything that just costs a couple of dollars, many a sales funnel – will be Built around just sales, the sales funnel I’ve described so far is one with a low Free line, in other words, the more you give away for free The better, but it’s also possible to put multiple purchases below the free line. Rather than selling one item, then your big-ticket item you can instead go Through gradually more expensive products and build this up to the point, Where your customer eventually pays for something very expensive, this is the Best way to get people to buy the very highest ticket items this way, they’ll be Making multiple purchases that increasing value and each step will seem Slightly smaller, it won’t seem like such a big deal to eventually spend that much Money, the steps are incremental and thus they Seem smaller and more palatable if you’re selling software as a Service Saas, but another good option is to offer a free trial.
This is much easier to Convince someone to try than actually selling to them, but if you handle this Correctly, they’ll still be handing over the details and they might even input Their card details, so you can charge them if they fail to cancel the Membership after the first month, another alternative to actually selling is to Give something away for free one of the best examples of doing this is to give Away a free promotional gift: these are things that have your branding on them.
And might include the likes of t-shirts or coffee mugs very cheap to produce Which makes them ideal loss leaders what’s more, is you can include your Branding and get free marketing and exposure every time your fans use those Items at the same time, by wearing a t-shirt with your brand on it, your Visitors will feel much more engaged and committed to your brand to the point. Where they might want to demonstrate their allegiance in other ways, obviously Your final touch is going to be your actual sale.
This is what everything up To this point has been leading to and when your visitors arrive on your site, Hopefully they should be in-game aged committed and ready to buy all that Remains is for you to make that final push to convert them into a customer and You might do that with a series of emails, or you might do it with an Effective sales page chapter for advanced sales, funnel techniques there Are a number of more advanced techniques and strategies? You can add, however, many Of which will help you engage your audience even more or in an entirely Different way, for example, one step that people often won’t use is to offer a Free app download this works well, because people will often get excited by The prospect of getting an app they can see that this is an exciting free, Product, rather than something dull like a mailing list, this then gives you a Very slick and polished way to reach your audience or for them to check in With you, it also means you can use push notifications to sell products.
Another Example of a more advanced touch is to try live article streaming effectively. This means using a tool like periscope or Facebook, or even YouTube in order to Stream, a recording of yourself, live to your visitors when done correctly. This Will allow you to engage a large audience of followers and they’ll in Turn be able to respond to what you’re saying Live-Streaming is taking off in a big way and it’s a great way to find new Potential customers, because the various blogs are currently so quiet that any Article here will be quickly and easily found by people who are searching for New things to read: what’s more live streaming allows you to interact.
Directly with your audience, people will be able to read you as though they were In the room with you and can ask questions, you’ll be able to respond to Directly, this builds much more trust and makes them feel as though they know you Already – and this can help a great deal when it comes to sales – that it sure Doesn’t hurt that live-streaming makes you look very modern and on the ball at The same time, this is a cool and interesting alternative to having a Seminar on line one of the most important Considerations when you’re building a sales funnel is how you’re going to get People to the start of that funnel in the first place, what’s more is asking How you’re going to get the right people to the start? That’s where something Called targeting comes in going back to my example of the Shady read salesman: One of the biggest problems was that that salesman didn’t know who we were We’ve shown no interest in reades and for all he knows we might hate wearing Things on our wrist or perhaps we’ve just been given a beautiful new read: And we don’t need a new one for this reason alone, our read guy is not likely.
To have much luck, but now imagine that he’s using targeting to sell only to People with a high chance of being interested one way he could do this is To stand outside the read lovers convention, there are read lovers: Conventions right, another option would be to visit people’s homes who’ve Answered a survey saying they’re in the market for a read: Bottom line, shady read, guy is still doing a lot of stuff wrong, but simply by Approaching the right audience he’s going to see a big improvement in his Conversion rates and that’s what we need to do to bring the right people to our Site to begin with, and to do that, we first need to identify who our virus This means working out who our buyer persona or ideal customer is a buyer Persona is a fictional biography of our ideal customer.
That means they’re the Exact person who is liable to buy from you in profiling, this person you’re not Just looking at the demographics like buyers, age, sex location and marital Status, this is important, but you want to go deeper by thinking about their Philosophies their politics, their other interests, once you’ve created your Imaginary biography, this will allow you to market your product in the very Places where this person is likely to be that might mean finding forums that Discuss the other subjects they’re interested in or finding blogs with Similar central concepts to write guest posts for this will essentially allow You to find a good to market which is anywhere your ideal Buyer is likely to spend time a brilliant example might be a magazine on A particular subject, if you can find your route to market and you can match That market with the right product and sales funnel then you’ll, be almost Guaranteed to see success for your products, chapter 5 What the heck is a I da, and why should I care, no matter how good your sales Funnel is it will only be as strong as your weakest link and in many cases that Weakest link is the fifth and final touch, the point where you actually come: To sell your product a lot of people just don’t know how to make their items.
L and they don’t know how to make something, seem really exciting and more Importantly necessary: this is where great copywriting and AI DEA comes in AI Dea is a concept that will make it a little bit easier for you to sell your Products and make money online. The general idea is that you need to take Your visitors from the point they’ve never heard of you to the point where They’re ready to buy only this time were focusing more on the specific product.
Rather than on the brand, more generally so to break it down, for you a ID a Stands for awareness, interest desire and action. You can’t make someone interested In your product, until they’re, aware of it – and you can’t make them want it until They’ve learned about it and you can’t encourage them to click, buy until you’ve. Made them really want what you’re offering this AI da structure is a Highly useful guide – and it has five steps long the same as your 5 touches You can even build AI da into each touch, then start by teasing your product and Then, building on that by providing more and more information and generally Making it sound more desirable either that or you can place awareness in your Second stage and then provide the interest and desire in the next You can even place all five steps in the final touch through your sales page Depending on what it is you’re trying to sell and, of course, your broader strategy, Regardless of how you approach it in order to sell your idea, you’re going to Have to be able to use persuasive writing.
The bottom line is you’re going To need to build interest and desire for your product, it starts with attention. And engagement, which are increasingly difficult things to accomplish these Days, everyone is in a rush and it’s increasingly rare to get a chance to Just sit down and read a long piece of text. Studies even suggest that the Internet and technology in general is causing symptoms very similar to a DD in A lot of people, so your first objective is to get people to stop and pay.
Attention that means you need to write in a manner that’s efficient and to the Point avoiding long-winded sentences or Flamboyant language get to the point in as few words as possible. Another tip is To try writing with a narrative structure, in other words, make your sales Pitches Story, one of the most common and popular ways to do this is write the Story of how your product helped you, this works wonders because people find It hard to turn off from stories.
We always want to know how they end and we Want to learn as much as we can about them. That’s why we’ll often stay up all night reading, trashy TV isn’t it. You can also Grab attention right away by using a controversial or shocking opening Sentence that will increase interest and engagement and make it hard for people To turn off another tip to make sure people don’t just leave without reading Everything is to try and write in a way that makes it easy to skim through Quickly, if you take a look at most sales pages, you’ll notice, they’re very long, And narrow utilizing lots of long detailed headers and they have lots of Bold underlined or red text.
The idea here is that most people will skim Through your content, so you need to ensure they can do so and still get the Whole story, even just the headlines alone, should give enough information. That someone might be interested to buy while the bold and underlined words will Also jump out and grab attention this way, even if people are in a hurry and There always are they’re still going to be engaged and hopefully buy your Product so now they’re reading.
What are you doing with that? Hard-Won attention? The answer is, you need to sell the dream and sell your value proposition. You need To get people dreaming about your product and truly wishing they owned it Ultimately, the objective here is to make sure people think of your product in Emotional terms, they need to understand how your product can make their lives. Better and why they really need it.
What is a value proposition? Essentially it Means understanding how your product really makes lives better? What’s the Real value in your product, why will people buy it? People don’t buy a fitness. Ebook for a good read: they don’t even buy a fitness book to get fitter. They Buy Fitness books to feel good about themselves, to impress women or men and To have confidence in good health, that’s the dream and that’s the emotion you Need to tap into if your product is about making money, then the dream is Power influence and the resources to avoid the stress of debt to go on big Holidays and to own a big beautiful house, of course, you also need to Describe the product itself and precisely what it entails, it can’t all Be just sunshine and blue skies.
The next thing you need to do is build trust and Authority you’re selling this dream and showing exactly how you’re going to help People get there, but that’s not enough on its own, because people need to trust You this is partly what your sales funnel has been all leading up to, but You can also further enhance this effort during your sales pitch. You can help People to trust you and remove your risk by using social proof, like reviews and Testimonials using money-back guarantees and other safety measures that make the Buyer feel safe using stats and statistics such as studies that back Your claims appealing to figures of authority and the thought leaders in Your niche providing your own credentials if you do All this you’ll find people are more likely to take that risk and by finally You need to remove those barriers to sale.
One way to do this is by combating The dreaded buyer’s remorse this is the sense of guilt that people can feel After they bought something, you need to remove this by demonstrating that what You’re selling is a good deal or by convincing them they might even be Making some kind of investment this strategy works, particularly well, when You’re selling, something like a make money online course. What’s key to Understand when selling is that people buy based on their emotions and not Logic: this is the reason that the whole value proposition concept is so Important, if you try and sell based on logic alone, then people will often Realize they don’t really need what you’re offering and talk themselves out.
Of it, but if you convince them based on emotion, then they’ll feel strongly Compelled to buy and will find it hard to resist that temptation. The difference. Is huge and ultimately leads to a lot more sales. This is often why it’s a good Idea to try and get people to imagine owning your product and to make it seem. Desirable in its own right, in particular, using the right language words like feel And looks really help to paint a picture and are often used by thought leaders.
And entrepreneurs who are very successful when they sell their products The bottom line is you need to get people to act on that emotion, while it’s There, rather than going away and coming back and to do this, you can introduce Scarcity and urgency that means pointing out that your audience needs to buy Right now or risk missing out entirely, you can do this by making up that you Have only a very limited number of products left for sale or by introducing A limited time discount, then your readers will understand if they’re Interested at all in what you’re offering they need to buy right away or Risk missing out that way: they’ll act on their emotional impulse, rather than Leaving and deciding against it chapter six polishing, a diamond if you Take all the boxes we’ve just discussed, you’ll have a sales funnel that will be Effective in capturing visitors and converting them into customers, you’re Grabbing their details, every time they interact with your brand and then you’re Building trust and growing your authority, but is this by itself enough? To guarantee your success, unfortunately, there’s just one big thing: that’s Missing here and that’s making sure all of the materials you’ve created are Excellent, take a look around Facebook and you’ll see plenty of adverts for Make money online schemes and fitness programs, if you click them, you’ll, be Taken straight to a sales funnel that will work just like the ones I’ve just Discussed but very often you’ll find they don’t really work on you.
The reason Is because they look like spam, we’ve all seen a thousand make money online sales Funnels and we’ve all been to sales pages with people on yachts or beaches. Telling us how we can earn money from home and live the dream. The problem is We just don’t believe it anymore, and why should we often these sites, look like They were made by a fifteen year old, the promises are over the top and it’s Something we’ve seen a hundred times before and then there’s the question we Always ask ourselves in these situation: if this person is so rich, why does their Website look so cheap and the bottom line.
Why are they doing this at all and The way you’re going to do that is by giving your funnel polish and by doing What you can to stand out, this means building a proper brand and investing in Your funnel hiring people to help you with your design and with your article Creation imagine how much different the exact same strategy would be, but we’re The first age of your funnel was a professionally edited article with premium Production values, high quality, camera quality, editing a good script, terrific Music, obviously, this inspires so much more trust in your brand and makes you Stand out from all the second-rate spammers on the web, The same goes for offering something a bit different and for thinking of new And unique ways to engage with your audience: Never forget to actually build value, don’t just appear to be offering it chapter, seven: what’s it going to cost the next important thing you need to Think about is how you’re going to price your funnel.
You already know that your First, few touches are going to be free and we’ve discussed in detail the value Of charging for something smaller before you try and sell the big-ticket. This Also has the advantage of meaning that even people who will never be willing to Pay for the big ticket will still be able to spend some money with you and Become paying customers now we’re going to look at pricing in a little more Detail because it’s an important consideration once again, there are steps And rungs and you’re going to be increasing the cost of what you offer.
Very slowly as you go up, the first step, of course, is completely free. This is Your youtube article or your blog, something that people can consume. Completely for free and then just leave without any kind of commitment. The free Line is often the term used to describe the cutoff point where your content and Your value stops being free, and often this is shown in diagrams to be the Entry point of the funnel as they enter the funnel they commit to start paying.
Some items that go above the free line might include blogging guest blogging. Easons ebooks press releases, free reports, Camtasia articles seminars and Presentations having a free line and knowing where precisely your free line, Sits can help you a great deal to manage your business and to test what’s working. What’s interesting is that more and more marketers are talking about moving the Free line specifically they’re discussing moving the free line down and Making more of the things they used to charge for free? This is a great way to Get more people to commit to the funnel and to get ahead of the competition Many people even recommend you give away your very best stuff, the company that Provides the most value above the free line is often the company that wins While it’s possible to think about your business like this, what you should also Recognize is that there is another line, the details line.
This is an important Thing to understand, because while a visitor isn’t paying you when they sign Up there is still a cost to them that being their details. This is still a Transaction and you still need to be able to offer something worthwhile to Them in exchange for those details, what’s more is that this moves them Inexorably toward buying from you once they’ve made the step of handing over Their details, they’ve already made kind of a payment.
In one sense. Now it’s going To seem like a smaller step for them to move forward, making a small purchase Especially once they made that commitment so now you know where your Free line is – and you recognize that it’s movable the next thing to consider is The precise price you’re going to set for the items that are below with a free Line this is important because this is still part of your puzzle.
We’ve talked About selling on smaller item, to get people ready to pay for the more Expensive ones, but often your sales funnel will go further than this and it Could involve multiple purchases, each getting more and more expensive, but at Each step you need to ensure that everything you’re providing is offering Value and something in exchange for what you’re charging is worth that amount. Here are a few options? Number one: do your market research look At what other brands and companies are charging for equivalent products and Offer the same number to look at the ways products similar to yours are Calculated, for instance, if you’re selling items you purchased wholesale Then you might well use the typical keystone pricing approach.
This means You’re going to charge your end, customers twice the amount that you paid For the product, thereby making a 100 % profit number three you’ll also need to Calculate your cogs, cogs is cost of woods souls. This tells you how much each Item you’re selling costs you to manufacture working this out; Tells you how much you need to charge in order to make a profit. You can then Think about the amount you’re going to need to grow and scale your business While also maintaining a healthy lifestyle, Number four keep in mind.
This doesn’t work with ebooks because you don’t have Any overheads the cost of manufacturing an e-book is nil. So how can you be sure You’re offering the right value for money, simple, you test the market and see What your ebook will sell for look at similar products, then try tweaking your Price to see if it overall increases your profits or decreases them number Five read your metrics as you get more Advanced, the only real option is to closely read your metrics and see What’s working, this means, for example, identifying how much a customer is worth You once they reach the fifth rung, because you might find it’s actually Worth selling the first item in your funnel at a loss, if it means that you Can subsequently increase the chances of selling your last item but the only way To know this certainly is to carefully monitor your sales and see who’s buying.
What and how much it’s earning you at each point in the funnel and finally, Remember you need to add a little wiggle room in your price if you’re going to Make a big sale quickly, we’ve already discussed, you want to increase urgency. And scarcity, one way to do this is we’ve touched on is by offering a limited time. Discount, but that means you need to make the product expensive enough. You can Offer the discount and still be making a profit and if you’re, selling, multiple Products then there are various different ways that the cost can Interact that you also need to take on board, for instance, if you’re selling More than one item you might use a strategy called contrast.
This means that You’re placing a cheaper item next to a more expensive item. This makes the more Expensive item appear more premium and it again introduces the idea of Increasing the price in small intervals, a customer might convince themselves to Ten dollars more because it’s a small price to pay to get the very best. Conversely, if the customer wants to be frugal, then they might buy the cheaper Item because it will appear to be a better deal, one next to the more Expensive one they can must overcome buyer’s remorse by saying to themselves.
Okay, well I’ll just get the cheaper one. Chapter 8 long-term success strategy: the Coarser thing to remember, regardless of the tips and techniques we’ve discussed, And are going to use is that you’re, building trust and playing for the long Game remember we’re aiming to do the precise Opposite of the shady guy in the street selling reades, we know that we need to Woo, our customers and get them on our side before we try and sell them.
Something worth thousands of dollars, but the next question is precisely how You’re going to build that trust, how do you generate true fans and how do you Make sure that the experience and each stage of your funnel is a worthwhile one. The first tip, of course, is just to make your products excellent, and that goes For the freeline ones, too, I’ve worked with clients that create sales, funnels Where the first product is a folder filled with six silent articles of people, Setting up WordPress, they call this the ultimate guide to generating income.
Online or something similar, what chance do you think that person has of selling Something for $ 1000, a sales concept that relates to moving the free line is a Concept known as over-delivering, instead of creating something that falls sadly, Short, you need to make sure that your products and experiences are over Delivering each time that means you’re, exceeding expectations going above and Beyond, for example, if you promise an amazing ebook, then throw an extra articles, Extra mind, maps and beautiful big images surpass expectations and you’ll create Goodwill that will spur extra sales.
That’s why the best sellers on Amazon Never promise next date. They promised delivery in two to four Days and then make sure it arrives the next day, customers are almost always Blown away by this, which means positive reviews and more Sales, another way to make people want to be fans is that they actually get behind. Your brand, you need to have a brand. For example, easy cash online is not a brand It’s a keyword or over a good brand goes beyond just a name and a logo.
A brand Should begin with a promise, a call to action and with a mission statement, the Best companies, the ones that really inspire people and create big movements; Are the ones that have some kind of vision for themselves and the world Apple was so successful in its heyday, because it was all about disrupting the Establishment and making computers fun and friendly to use it was about taking That power out of the hands of the elite and giving it to the masses.
This was a Vision and a passion and as you well know, it took over the business world and You see this with all the most successful brands in the world. They have An identity, a unifying cause, morals and a vision try to work out what it was. That inspired you to get in business, try to work out where you want to go with. Your business and what you want to give back now put all of that into a mission Statement and make sure you refer to that with every decision you make with Every piece of branding and with every piece of marketing, when you do you’ll Create something that people can get behind and that will excite them.
This is The kind of thing that people become true fans of and it’s what will Encourage people to want to become more and more committed to your brand. You Also need to consider content, marketing content, marketing simply means you’re. Relying on the free content, you, post on your blog in order to reach your Audience you’ll use this content to build up your SEO and to share on social Media, but at the same time, it’s also going to provide that vital.
First touch. And provide value to the user while building trust. There are plenty of Differ options when it comes to digital Marketing but the one that will always work best with a sales funnel is content. Marketing chapter 9, time-saving tools and resources, as I’ve mentioned earlier, One of the most important things that can help you increase your sales and Your conversions is a great sales page with great persuasive language, but your Persuasive language is only one piece of that puzzle.
What’s equally important is That you have a well-designed page that will encourage people who want to buy From you, and that will keep them engaged a great way to do. This is with the right WordPress theme or plugin, and one of the very best to this end is optimize. Press For WordPress optimized press will instantly turn any site into a sales Page using the standard, long, narrow design and lack of buttons leading away From your sales page, the design has been built with a lot of testing and has been Shown to maximize conversions – and this way you aren’t relying on your own Design skills or trial and error, so let the pros take care of the design and you Just focus on the write-up another tool is click.
Funnels click funnels make it Quick and easy to set up landing pages, as well as back and sales pages like Upsells and downloads, an essential service to use, as you might be aware, is Paypal, this is the most popular way to accept transactions and can be used in Multiple ways, the simplest being just to embed the Pay Now button on your site, And then send out the digital products manually. Paypal is well recognized and Lots of people already have an account which reduces the barrier to sale by Ensuring people don’t need to enter their details into an unknown form.
A Staple of good sales funnels is to host webinars and online presentations. There. Are a number of different things you can use to do this and a number of different Tools for creating great online webinars, some of the best include, go to Eating you conference, google, hangouts webinar jam and easy webinar plugin, but As we mentioned before, why not try live-streaming for metrics the most Important thing to set up is Google Analytics and goal tracking goal.
Tracking allows you to look at precisely who is making it to your checkout page And your thank you for buying page. You can then see how these visitors behave. Prior to buying and you can see which searches led to that action, this is Invaluable data to use for fine-tuning your funnel another thing to consider is How you’ll manage your leads? This is going to mean creating a mailing list. For most people and then using an autoresponder in order to manage those Mails, your autoresponder, as you may know, is the tool you use to collect your Emails as well as to send them out, you can log into the autoresponder to create Your mails before clicking to deliver them to Everyone on that list, autoresponders also perform a range of other jobs for Example, they’ll, let you manage unsubscribes and create a double opt-in.
Process, meaning that users need to confirm their email addresses, thereby Avoiding people signing up with fake emails and helping to ensure that all Your subscribers are really going to read your messages, but perhaps one of The most powerful features of many autoresponders is the option to see how Engaged your readers are you’ll, be able to see how many people are opening each Mail and which of your users, really aren’t engaging at all more usefully.
You’ll be able to identify the people who always open your mails and always Click the links – these are your more engaged users and your more qualified Leads, in other words, they’re the ones who are ready to move on to the next Stage in your funnel and you can set up your autoresponder to email them only Once they reach this point, I’ve mentioned leaves a few times so far of Course elite is anyone you can potentially sell to, but they’ll vary in Terms of how useful they are and how likely they are to be willing to buy A cold lead is someone who’s, never heard of you before.
This is someone who’s landed on your site. Seeing an ad a warm lead is someone Who has shown some kind of interest by subscribing liking? You on social media Etc, you’re qualified lead is someone who’s shown interest in a product by Getting a quote or by spending time in your store, this is the person who’s, the Easiest to now convert into a customer. Of course, your job is to take your Visitors from cold leads all the way to qualified and one way to make this Easier is by lead scoring that is calculating just how warm each lead is.
And how far away they are from being qualified the best autoresponder Software will do this for you and make it much easier to message the right. People at the right time, because timing is everything when it comes to sales. Some of the best autoresponders on the market are Aweber, GetResponse and Mailchimp, ultimately, all three of these tools are very similar in terms of Features and services so what’s left, is to consider the pricing and which one Best suits your targets: chapter 10, increasing conversion rates once your Sales funnel is set up and live.
All that’s left to do is read as the sales Come in and then tweak it to try and generate more revenue, the best way to do This is to increase your conversion rates at each stage of the funnel. How do You make sure that more and more people go from visiting your site to signing up. To your list and how do you encourage them to go from buying the cheapest item? To buying your most expensive one, one simple answer is to invest as money.
Starts to come in from your sales! Invest that back into your funnel by improving Each step of the process, this means making your products better, adding more Sheen and more freebies and making your articles better, it means investing in more Marketing and it means building a better brand with the right logo and the right Web design hire writers hire web developers and Really keep growing and improving your business.
Your job is not done once it Goes live one of the easiest ways to increase. Your conversion rate is to Improve your targeting and one of the best ways to get more targeted visitors. To your sites, other than using your established routes to market is to use Ppc to create targeted adverts, the other way to target your audience is through Ppc PPC is pay-per-click advertising and is most commonly associated with either Google Adwords or Facebook ads both types of ads, allow very precise Targeting for your campaigns, so you can ensure your ads are being seen by the Right people, for example, on Facebook, you can choose adverts that are only seen by People with certain hobbies listed people in certain locations or people With certain jobs, likewise, on Google AdWords, you can Target people based on the searches they perform, Google AdWords ads appear on the Serps the search engine results pages.
This means that you can place your ads. For reades on the search by reades online, it’s safe to assume that people Searching that term have an interest in buying reades. The other great thing. About PPC is that you can set your cost per click. This means you can choose a Maximum amount you’re willing to pay for each visitor who clicks your ad and Visit your site, the more you pay, the more your ad will be seen, but if you Choose the right keywords, then: you can get visitors for a surprisingly small Amount of money now, if you can work out how many of your visitors eventually Become paying customers and you can work out how much each of those sales means To you in profits, then you can calculate the amount that you can pay for.
Each Visitor and still be guaranteed a profit. This is the step before your sales. Funnel and it’s equally as important – it’s also very important to look at your Reports and metrics track, which adverts are bringing customers to your site? Look At which products are selling best, and at what times of day. Most importantly, Look at where your best customers are coming from This is important because you can invest more time and money into what’s working.
And move away from what isn’t this is where Google Analytics and goal tracking Is particularly useful. Another way to do this is split testing. This means Creating two versions of a webpage and then introducing subtle differences to Each version you then see which of your two versions, performs best and decide. Whether or not to keep or abandon those changes, there are tools that can let you Do this finally try to think of your objectives in terms of building true Fans, one of the most important things you can do is to really get people Behind your business and feel as though they know you and you’re a friend when You have a true fan, they will not only be most likely to buy from you, but they Will share your content, spread the word and help you grow your business.
This is Why it is worthwhile spending time in one-on-one, chats in answering emails and Comments and in generally, engaging with your audience, meanwhile, don’t think of Them in terms of how you can sell to them just think of how you can provide Value and provide a good free service. Some of these people will never buy from You, but that’s not the point, the ones that will will make all that hard work.
Worthwhile and if you create something really good and deliver a really great Service, then you will be rewarded: chapter 11 Choosing your products now you need to make sure you’ve chosen the right Products to begin with this might seem obvious, but the product you choose will Not only make an impact on your sales, but also on the type of customer you get The type of marketing you use and even the subject you’re right about so how do You go about choosing the right products.
Well, a good place to start is by Thinking about what you want to write about and what resources you already Have available, if you happen to run the world’s most popular fitness site, then You should probably develop or buy a fitness product if you don’t own a Website you might still design that this is a subject. You’d be happy to Write about – and this is important if you’re going to stay committed to the Process of writing every day.
Likewise, you need to know about your niche if You’re really going to offer good value when your blog posts and your reports Another pointer is to consider any routes to market. You might already have So, do you just happen to know the editor of a magazine with a huge circulation? Do You happen to know a big youtuber, then you need to think about how easy the Product will be to sell. What’s the competition like? Is the market saturated Does the product have a value proposition that people won’t be able to Ignore selling people great abs or a better love life is always going to lead.
To more profit than a book on sewing, finally, it’s a good idea to test out Your idea before you invest too much in it. This is called validating the product. And you can do that by checking that other businesses have been able to sell It or better yet building up some interest and some pre-orders before you Actually start building it once you know what you want to sell, there’s just one More small issue making it well: here’s how you can go about making or acquiring A product to sell easily the easiest ones to make yourself are digital.
Products of course, you can easily make an e-book an online course or a article Series yourself or hire someone to do it for you through sites like upwork, you Could also create your own physical products, much harder of course, though. And might mean trying to find a manufacturer and coming up with plans. Whether you sell digital products or physical ones, you might decide it’s Easier to sell products created by other people, this way, you’re acting as a Salesperson and keeping commission it’s harder to find truly big-ticket items.
And you do lose some of the profit, but it can save you a lot of time and Completely remove any risk and it might be a good way to validate your sales. Funnel before investing in your own product creation, you can find digital Products on sites like jvzoo, Commission, Junction or Physical ones, on Amazon, the next option is drop shipping. This means selling Someone else’s product, but with your name on it and with no need to mention The manufacturer, this is a white label service and you can find companies Offering this on sites like Alibaba, so now you should have all the information You need to start building your own sales.
Funnel we’ve looked at a lot of High concept, ideas here and discuss the psychology of your buyers and how you Can work that to your advantage, but remember at the end of the day you still Need a great brand, a great purpose and excellent products. If you’re going to Inspire your audience and make some big sales, so try not to be cynical about This start with the real vision, but then just realize that you need to build a Relationship and thrust before you can sell your most expensive items.
To recap: The best ways to do this are come up with a strong brand and a value Proposition create a blog and use content marketing to build a following. Or use a YouTube, blog drive, cold leads with targeted PPC and other Methods encourage people to sign up to your mailing list, run a free, webinar or Conference to engage with your audience and create fans start moving people past Your free line by charging for smaller products build trust and engagement and Increase the price until you’re able to ship your big-ticket item, use a sales Page with well-written persuasive writing to increase conversions, don’t Forget to employ the five touches method we talked about and also employ the a ID A technique to build interest and awareness, monitor and manage your funnel And gradually increase your sales further and you will see your conversion Rates through the same structure, all this around a well-thought-out product, And spend time really building trust with your visitors.
If you do this well, You’ll have a perfect strategy for attracting visitors and turning them. Into the kinds of loyal customers that will Want to buy the big-ticket items from you. The bottom line is that’s how you Can do it now it’s up to you to get out there and do it. I wish you the very best Of sales funnel success: chapter 12: the importance of influencer marketing in The sales funnel when you picture the sales funnel awareness taking up the Widest part, narrowing through interest and decision finally ending in action.
Where do you think influencer marketing fits in many markers? Would categorize Influencer marketing, as an awareness tactic, which is a reasonable assumption. We tend to measure influencer campaigns based on reach, impressions and Engagement rather than the end sale and influencer shared content is often used. As an introduction to a product or service, however, there’s no single best Time to use influencer marketing because the path from awareness to point of sale, Includes many important touch points along the way.
Today’s sales funnel Process is highly consumer, driven where educated consumers are actively seeking Information that’s relevant to their needs. The bottom line is that influencer Marketing can be used effectively at every stage of this modern purchase. Journey influencers have incredible sway when it comes to familiarizing their Audience with your brand identity, their storytelling and presentation skills are The perfect vehicles for everything from initial product introduction to in-depth Tutorials that help consumers understand complicated features and benefits.
Awareness tactics are far more subtle and effective than they used to be the Outdated model of brands, relying on heavy-handed sales, pitches and Promotional messages is changing to more nuanced approach, with influencers who Can seamlessly weave brand messaging into their own tonal language? Broad-Based awareness campaigns now have a personal touch. Influencers often share Photos or stories that involve their own authentic experience, With a product or service, according to a recent research, when done right, Influencer marketing can work wonders for businesses looking to launch new Products or raise brand awareness by tapping into an influencers already Established audience and reach, but don’t stop at this stage.
There are still Plenty of chances to motivate and connect with potential buyers throughout The sales process, influencer campaigns – can drive engagement in all kinds of Ways whether it’s garnering article views sparking a brand conversation across Multiple social blogs, encouraging participation in a giveaway or driving Traffic to brand websites and social accounts engagement is where awareness Can ultimately turn into action? Likes shares comments.
All of these activities. Help spread the word and influence buying decisions. One recent study, Revealed that a whopping 74 % of people will choose companies or brands based on Other’s experiences that are shared online, it’s clear that third-party Endorsement is critical for today’s socially engaged consumers in the middle Of the funnel consumers are becoming interested in a product or service and Taking steps toward a buying decision influencers can help move people from One stage to the next: by offering the kind of compelling content that leads People to learn more and ultimately share their own experiences and Recommendations, while it’s a common belief that influencers don’t drive Direct sales straight from a blog or a social post.
There are plenty of Strategies for influencers to cut through the noise and ask for the sale On the brand’s behalf, it’s true that influencer campaign sales are more Organic and thus can be more difficult to track, but a campaign can include Creative calls to actions like sharing a coupon or a discount to wavering Consumers, in some cases, influencers can boost in store sales with demonstration. Campaigns such as sharing the benefits of a personalized, fitting and styling For a fashion, retail brand influencers are also starting to take Advantage of the new direct sales features offered by certain social Platforms, any post can include a link to buy, of course, but now Instagram stories.
Has a swipe up feature that can send the follower directly to a purchase page and Buyable pins on Pinterest, let users click to buy products, they’re interested In just remember, sales can and do happen by indirect means. An influencer might Publish a delicious looking recipe sponsored by a spiced brand, the recipe Could include a printable that gets picked up and shared on Pinterest making Its way to a cooking enthusiast, who waits until the holidays, to give the Recipe a try she buys the ingredients makes the recipe then shares the results.
And the shopping list on her Instagram page and on it goes The sale is just one component of developing a valuable long-term Relationship with a consumer combine elements from all of those strategies to Stay on top of mind continue partnering with influencers to share loyalty; Rewards offers re-engage influencers during key seasonal pushes and utilize The existing content via social sharing, digital advertising or even on the Brand’s own site, according to marketing’s Rule of 7 prospects need to consume an advertising message, a minimum of seven Times before, they’ll take steps to buy the product or service a well-planned Influencer campaign will help your brand be seen on different platforms by Cross-Sections of consumers and when you engage multiple influencers, consumers Are likely to be exposed to your brand multiple times and over the course of a Campaign or even a year-long program that can be extremely beneficial.
The Bottom line is that influencer marketing is so much more than an introductory Tactic, well-planned campaigns will help you not only connect with potential Customers, but also motivate them to engage with and contribute to your brand As you guide them toward your ultimate objective, In the end, you want more than a sail. You want the kind of relationship that Fosters brand advocacy chapter 13, the sales funnel on steroids.
What, if I told You there was a way to grow revenue, reduced churn and increase the lifetime. Value of your customers. Well, there is, and let me introduce you now to the Sales hourglass take your enterprise sales organization to the next level and All you have to do is flip the traditional sales funnel on its head, the Sales hourglass is the ideal model for tech organizations that are hyper Focused on customer success, while the sales funnel typically ends with the Customer signing a contract, the hourglass continues the process engaging Your new customer with deeper, more strategic relationships with integral Members of your team: here’s how it works in step 1 prospect engagement, just as With the sales funnel will first need to acquire your qualified marketing leads Once you’ve done, that begin learning as much as you can about your prospects.
Pain points and challenges at this stage, you’re listening more than talking and Taking note of how to help your potential customers meet their goals, This year and beyond, step, two is solutions: alignment, as you Move toward the center of the hourglass previously the bottom of the funnel now Is the perfect time to bring in domain experts and customer success managers to Engage directly with potential customers, they should ensure that the proposed Solutions are aligned with your prospective customers, budget needs and Timeline which, of course, are instrumental in closing the deal Including domain experts at this step of the qualified to closed process will Increase your conversion rate as much as 70 percent step number three Implementation and launch the implementation stage is critical for Long-Term customer success, yet traditional sales funnels risk letting You accom fall into the void since your customer Success managers have already developed relationships with your customers in the Solutions: alignment stage, there’s a seamless transition to implementation; Your customers are set up for successful implementation from day one with experts.
They trust this is where the magic happens. Step four is the continuous value. Add the bottom of the hourglass is the Perfect place to create a strong feedback loop with your product team to Ensure that you’re continuously adding value for your partners being hyper. Focused on customer success creates cross-sell opportunities as your Customers turn to you for help with solving problems in their organization.
Organically increasing customer lifetime value and creating the elusive negative Revenue churn at the bottom of the hourglass Youl simultaneously increase annual recurring revenue and mitigate churn by Solving problems for your customers with precision, turning your sales funnel into An hourglass is as easy as one two three four the hourglass puts customer success. And solutions: alignment at the crux of organizational growth and scale Developing and maintaining a meaningful relationship with your customers beyond The point-of-sale creates a true partnership.
Your customer enjoys Integrated solutions from a trusted partner and your firm benefits from Sustainable revenue, growth Sales Funnel Success, Basics Of Sales, Funnels Explained By Jeff Walkner (, Business & Marketing Books, )
Articles reports or creating articles research is the key to success. Youtube is not only the kingdom of digital entertainment, but also a great environment for learning. Over 300 hours of article resource is uploaded to YouTube. Every minute think about it, 300 plus hours, every single minute of the day in such a competitive ocean.
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My name is Cass. I run digital marketing campaigns in the e-commerce in the entertainment field, mostly and really stay in the service business. All over. My goal is to literally show people in each individual sector how to run ads, my speciality being that I am also music, present professional running a music management company. How artists actually run Facebook ads on the actual content when they turn promote it? If they got release albums single article whatever I will be going through the step by steps that I actually do my creation process, how actually, where I get my data from, why do I do this objective? What I do this, why do that? You listen and see everything.
There is nothing on YouTube at the moment. That’s a seek aid for artists. I thought you know why not let me offer some value and give somebody some give. Oh, you guys, should I say some insight onto how you do it right now on the screen, when my clients she’s an amazing R & B singer, I’m going to be using her account as a demo just to show you how the process would work when you Set yours up: if you don’t actually have a facebook business manager, I can’t if you use some boost the boost button order or the promote button on Instagram or Facebook.
Please guys stop its. This is the only way I advise anybody to do Facebook ads, because the reason why, when you’re doing the boost and you’re not getting all the data back as much as you can on this – and they are guys everything 80 % of my ads. Unless I’m testing that new interests are only going to be data-driven, they’re only going to be stuff that, as she works I’ll, never ever do ad, just picking something out the sky and being okay, this should work.
No, we don’t do that, so one be showing you. It’s how you can use real data you might would have received. You do have Spotify analytics where you can see all your list so for that or even if you can do from Instagram anyway, where you actually have there, we wait your top see at least your top five places. So what you want to do this is the I’m home screen. So at the moment we’ve only spent in for today six pound, twenty nine and look at the different we’ve reached three point: seven: nine we’ve reached half a million people and nineteen thousand first engagements.
This is obviously a bit more advanced, an aspect of using things that look like audiences, where I might make another article of, but this is how cost-effective one and face, whereas can actually be so what you want to do when that’s all sword and if you haven’t Created a business I believe I said earlier, I haven’t created face of business manager, account I’ll put like a link in the bio where you can go through the step by step.
Easy process just obviously create one and stuff like that, but ok we first run do is once asked you say assume: your accounts are sorted. What you want to do, let’s go to the top, which says business manager or these these three menu dashes. You want to click that normally this whole menu isn’t open. You want to click all tools and then you click Add manager. I’ve already opened up on this tab here, so it’s ready for you guys, but obviously, at the moment we have.
We have one active ad received 259 likes and look how much we spent guys. You’ve only spent one pound 61 out 15. So this is obviously how cost-effective running ads actually is. If you know what you’re doing I’m going to give you the basis of how I learned and how I started first, one is successful ads. Well, yes, free things, you consider this campaigns, there’s ad sets and then there’s ads. Let me close this.
You don’t need this anymore campaigns ad sets and then ads campaigns is basically what your objective is that what you want achieved you want to achieve more engagement, you wan na achieve more article views. You want to achieve traffic to a certain website or any of those type of things. There’s all these different ways how you can use different campaigns ad sets is literally the audience so, where they’re, from the interests, their age and also that includes the budget.
How much you wan na spend and also includes I’m the placement, so it’s on Facebook feed is on instagram. Feed is an interim story. There are some things in AD itself, pretty self-explanatory. What the audience actually sees. So first, we want to do. Let’s just assume that you have nothing here, so there’s no I’d say whatsoever. You want a quick click. Sorry create now takes you to this screen. This screen shows you.
What actual object is you wan na do imma keep this very, very traumatic. If you did not that long as you guys can crack on as quick as possible, but for artists for me anything to do music, you know stuff, I would say huge traffic engagement. Article views maybe lead generations. It depends on that to campaign, but everything else. I’ve. Never personally use for music artists. I wouldn’t this is a bit too broad brand awareness and reach, but you want to be a bit more specific recording that you actually want people to do, because Facebook has a whole lot of day and how people behave on their platform.
So on this actual campaign, I wan na use engagement, use engagement because it’s one of the cheapest objectives and also you get two for two for both, let’s say yeah teen, for once. Let’s say I am. I want, from a music article, provide the article views then Montori the people that will see it. People that overtly read articles on Facebook, engagement, the fact that they reading it and further they’re commenting and liking.
I get that extra blast prosperous. So what you want to do now is engagements click. You scroll down, change the post engagement class on the add with the previous added prior when it was on Facebook like we want to do, is name it. So let’s say the record is called the records cold winter. Why do I always leave the name of the objective? Next, I never just leave it just winter black, because later on, when I have lows different ads, I know echo.
This is the winner engagement. This might be the winner article views. This might be because you wan na get a habit of testing different stuff just to see what really works of you. So then there you go when I engagement click continue, and this is the ad set. This is the actual audience now, like I said before, we work on stuff that we have data for one and a or driven ad is probably your your safest way, not to waste your money, because it’s there that you have received evil from Spotify or from Instagram And eggs or Facebook analytics whatever Oh Google Analytics like all this stuff, is solely based on real data that you have obtained.
So what I’d say you guys can do? It’s called your Facebook, not Facebook, sorry, Spotify, analytics so see. This is a disease one. It’s the type of status at the moment last 28 days make sure it’s reason, don’t do it since the star, maybe seven days. It depends if you’ve had like a burst like a show normally 28 days, because you only the most recent time P. But I listen to music Beauty 2015. Some of people might have even not used, they might use tidal, they might use something else, so they might just they might not be your demographic anymore.
So keep a reason I wan na. Do you want to keep in consideration this part Mercedes gender, to show you the gender splits, and then it shows you that age? You want to keep that in mind for later on, and then you can see, see the location, Sochi, United States, UK, Germany, cetera cetera. So she all the monthly listeners, and then it shows you to see its cities now always guys what I person doing, advise you guys to do.
Make sure that you guys pick your top five to ten cities when you’re running ads reason. Why I do. That is because those are not only your most high listeners listeners, but it’s like if, let’s say how thick your speaking is, if Paris’s third part doesn’t work as well as I want, and let’s say, I’m doing top five, I can just go down like a cool. Take prayer self the ad set, then we do Los Angeles that doesn’t work then I use to them then so on and so forth, because you don’t know, you will never ever know how your fans or your audiences are going to respond to something.
So you always want to make sure that you’re a step ahead of them doing that, knowing that before you spent your money where it should actually be going. So what I do I let you just drag this and copy. Let’s see top five, it’s top six early into it. Why not and then simply copy paste, that’s command C or control C. I believe I’m using this in ages, but I believe that is, but I’m going to go to spreadsheet or already copy.
This prior aren’t ready for the article, but you want to go to a spreadsheet. You want to go to a Google Doc or any type of copy and paste notepad or ever you use unless you just copy and paste, and then we want to do you want to highlight the city. So sorry, this one here, sorry sirens. Distract me apologize, I’m going to copy your top six and go straight back onto Facebook and then what you wan na do before you add it onto here guys you want to change this change.
The people who live in this location like another little nugget, you don’t. I leave it evarin in this location, because everyone’s location would be way too broad. An aspect of every location could not necessarily mean they’re from London. They could be people that was visit. You know people that was just on just stopping by for like a day or two. You want to make sure there’s people that live in this location.
Let’s take a United Kingdom, then this copy that in Sydney so Papa, then you wan na do select cities, towns, match vacations double-check the same place. So it’s a pod, yeah yeah good at six locations and they go. We have a location, so our top six places was mentioned before about look-alike and custom. Oh nice is this: where you do might do another article depending on the response, and if people need a bit more help, that’s a bit more advanced, but let’s just keep it very basics.
You guys can get get yourself a very good introduction to how to do it: okay, cool so on the right issue, issue the potential reach, how many people actually are in this set audience and show you the estimate. These just estimate based on Facebook, state and stuff, like that, what you want to do is here is the age you wan na go back onto Spotfire scroll back up to age, which is here and then see where the highest ages.
So it looks like it’s from 18 to about 34, so you want to do. It should go back to Facebook and do 18 to take for them, but they’re driven ads always work the best it’s. Our 55 million has gone down to 28 million, so we wan na. Do you wan na progressively carry your audience to the they already have and then mix. It depends on actual record kinda feeling right making a record that you only want to share women or, if you’re, like I said, I swear your music only case that women or only case the guys or whatever, then obviously it’s up to you cuz.
I don’t know what music you guys are making, but you do also do have the option. I’m languages I would leave, because music is very, very it’s. A universal language mean itself if you’re like trying to sell a certain product or your. You need people that you to read that your caption or whatever, then you might want to change that, but I would leave that blank and then here you go. The talk in this is where you can pick what type of interests you want to put this ad.
In front of Maron addicts been R & B singer, I’m obviously going to go with R & B acts, so she has 1.6 million users on Facebook and Instagram. So I click on that and on my 28 milk goes down to this. Obviously, some go down to that. Whilst we add more people, you’ll see it obviously rise up, but you can do if you don’t know what or who else to pick. But you just wanted more of idea, click suggestions.
It shows you other things, so I would put 9 contemporary R & B, because it’s pretty large demographic, pretty large group and also it fits it crosses over a lot. And then, if I was to pick, I don’t know, let’s do TLC mara makes more like old-school nostalgic sounding music. So let’s do nice stuff. Let’s add our show and you don’t to do you don’t have you don’t pick too big of audience guys because you don’t want your budget to it depends what you do if you’re testing then bigger the better, if you’re being specific with Deyo you, don’t it too Big in my opinion anyway – and let’s add one more so these are your groups – Wow hope you can do another little nugget, let’s say, for example, I want to put this ad in front of people that use Spotify.
I’m running a stream now Spotify you’re, going to put it down in front of people that use diesel Apple musical title because they didn’t use the platform. So she uses its you system what you want to do, click narrow audience and then type Spotify say then. Now my 11 million has gone under 4.2 million, which is a good number to leave what you want to do now. The reason why I did that sorry is: I’m now telling Facebook Facebook put my ID in front of people that I can temporarily Kalani lure new TLC uh sure, but they must 100 % they must match.
They must like Spotify as well. So obviously, people that use, but if I was obviously on like Spotify, Oh people, that that are familiar with Spotfire they’re, going to not be like hesitant to like, like a wedding and stuff like that. Okay, so that’s your actual targeting also it what you want to do. You guys is. Maybe, when you have you start a new account that this right here, it’s going to be ticked, please guys on ticking Cohen, is ticked and make sure audience this big.
That’s basically Facebook’s base. This tech basically means okay. These are my five interests, but if you think you can find me, cheap engagement do so. That being said, that means your ad can be prefer in front of people that doesn’t really fit the actual sound or your article ever condition promote so make sure that’s an ticked. You can either save audience, say audience it’s great when it comes to like dealing with customized audiences LinkedIn with Facebook, pixels and and look like audiences.
So that’s another article, because it’s pretty extensive but I’ll leave that for now! Oh, you can save it. If you on a future use it of you wan na edit later on, like you know, let me try one of just men. I want to just women, see what that’s better, because, like I said earlier, you never know how your demographic is going to respond to your to your records. Okay, just scrolling down Oh Mac placements, edit placements – I always edit placements reason being if I my content is formatted for let’s say in it’s a story.
I don’t want to have like a square article on Instagram, because if I scroll down to in the story here you see the example they give you it’s obviously square. It’s not square. Sorry beg your pardon rectangle. You don’t want to have one that starts here and it’s all black you usually send up being messy. It’s. What you want to do is make sure that, whichever your actual ad looks like the size, every the resolution fits on the said platform.
So, let’s just keep it very, very basic: let’s just do Instagram feed I’m taking everything and I my 4.2 should drop so it’s down to 4.9, because obviously that was including Facebook users only server software face were has so we’re only doing on insta story in so Feed sorry scroll down mobile devices, of course, cuz it’s going to be nany my about based optimize, so post engagement. That means your ad is only going to be in front of its can be automatic.
People are going to like and comment and stuff like that. Impressions is more so how many times a screen. You don’t need that and then tell unique reach. I would leave that alone. Only honestly, if it’s an engagement, I just keep on posting giesemann. Realistically, the only things you change here is just two things, your budget and if, when it’s going to start off you’re leaving on an on for continuous time, so me personally, I like using lifetime budgets to be some.
I like using lifetime budgets, because if I try and system you know, I want to spend 300 a month. If I forget so, whatever reason turn it off and I leave on the daily Facebook isn’t going to tell me that hey your ad still on by the way so during lifetime budget is a very, very easy way to introduce yourself to just understanding how you should Budget your ads in the future, because, obviously it doesn’t matter if you’re, if you have a lot of money or if you don’t have a lot of money, you kind of s as much.
You do have a lot to invest in. You want to see how much certain amount of money it’s going to take you we’re going to do an ads, so, let’s just say, for example, clients use 200. Obviously, that’s going to drop because the more ad spend the more the bigger isn’t. Let’s say if I was do something: like 2 grand LC jumps up so yeah, let’s keep at 200 and guys another little nugget how office you want to make sure you guys leave with some from my value and little tricks always always always always always start your Ad from 12 a.
M. To 6 a reason why I say that it’s because, let’s say you’re doing a daily budget or 5-pound and you start to add 5 p.M. You’ve only got a couple of hours until the next day. So what face was going to do is going to try to push it out as much as you possibly can. Having in mind that every single time you know I don’t face work, there is going to be a learning process where Facebook needs to learn.
This needs to learn: okay, all these people and these demographics with these age or these genders, and these interests in these a good essay by our I’ve seen something longer. It depends on the actual audience, but I’d say always always do it in a night, because if you are running it, I live at 12 a.M. By the time people wake up. It’s only going to be optimized, your audience is already going to be learned and what type of stuff.
So let’s say I run it Saturday, 12 a.M. So you have a full month worth of posts of marketing. We can do. You can run as a schedule. Just in case, if you’re trying to catch people at work or if, if it’s like something tailored to people in school or if you’re doing like a school, I don’t know there’s obviously different, actually, because why you’d wan na do that. Personally, I didn’t run at all times: don’t really ever mess around with that just leave it, as is I wouldn’t done a couple of times and it does exist successful, but that’s only for very specific campaigns.
So now that’s all done. You have 3.9 million users audience. Sorry, you click continue now another nugget guys, like I said I wan na make sure you guys leave us some form of value. This is very, very, very important, conscious enough how important this is, because I messed up big time when I first saw dad’s face, but gives you two options. You can either create an ad or create an existing post use existing post.
Sorry always always use an existing post. The reason why I say this is because there’s many ads I’ve gotten a quarter of a million on that you will never ever see on anybody’s feed, because I did a create ad. The only time that is actually only ever active is when IG turned on that. Your ad itself, so my earlier days, I thought oh yeah. Of course I have to create in that yeah. I’ve got some Trinity why? Why would that sound ludicrous if you use existing post all the social proof, all the views, all the comments or the likes or the share not necessary shares class, obviously facing these stuff will always be there.
If I have to add – and I get a hundred thousand – which I normally do – I get a hundred thousand views on article after that ad is finished. It’s still going to be there, it’s not going to disappear. If I decree ad, as soon as I turn off the ad, it’s gone, so I would say you could either do it through. Here you could add manager and you click where’s. The posts page place underneath it and you can schedule it and do that type of stuff, but why I’d say just organically poster how you post anything and then later on you, let you do this.
Click on the Instagram account to make sure goes to this Instagram account. You select the post, you shouldn’t say Facebook page say Instagram. This is like a new update before whatever used to do that, it used to be like a drop-down menu. Click on add either way. Select post, where we doing this an Instagram. I believe this article. This is the article or has article right there and click continue.
Don’t happens. You see, obviously how it looks like on an insulin feed. Obviously, if you use more than one, it shows you more than one how it looks like you’re off you don’t have to add a caption, because the caption is default by whether you use prior then call to action call to action is literally where you want people To go to after they see that if they want to click on it with article views, you have like read more suffer that poor engagement, unfortunately engagement ads.
These are the only options they give you. I always just to learn more and then a comment, but what that’s our youtube link to this article is but let’s just type in YouTube: okay, the reason – and why would you want to keep that there? Oh? Why is she required? Because I know from somebody with that? An actual goal will be pointless if I was doing this ad and I wanted it to go YouTube to get more YouTube views.
If I wanted to also do Google AdWords, we saw see another ballgame, and so Google AdWords not your gig on YouTube, but then I want to do one on Facebook that sends people to youtube they subscribe. I couldn’t do it obviously learn more. I face a pixel. I will be doing a article on that because it’s super super important. The reason why I put a dive so calm, a little breakdown read your face. A pixel is my Facebook pixel, it’s a back encoding that you can literally copy and paste or code in.
If you are familiar with it, part of me, um I face a pixel is literally some code that facebook gives you that you can put in the back end of your website. What the Facebook pixel does is track people’s behavior. You can add individual custom pixels on on different pages like, for example, if one page, I have a show that I’m promoting and another page, I have a ap that I’m promoting another page. I have a competition, let’s say I think, he’s speaking I can put pics on each individual page and whilst people actually go on the actual page, the face of pizza will will knock down that this person went on it.
So you later, when I want something retargeting, I had some people that actually have engaged and about you paid attention to content or pay the things to a certain page on on the website. Then I can be talking them later on people hey and they’re not going to be. This is why sometimes you might be on a website. Let’s say something I was on Airbnb couple days ago, just looking around and then that’s, where being beat add a baby definitely uses facing pixels, because this little thing kid I have on my Google Chrome, it’s called a Facebook pixel helper.
You can download it from Google Chrome store where you literally any website go on. It tells me they have a pixel, not sound. Already cool I’ve got me under there. They are so regarding back to the actual tutorial. This is something that’s a bit more advanced because basic pixel ties into custom audiences that ties into look-alike audiences and that’s a whole nother realm, but this whole article that we’ve just sat in and all she works.
This is probably the easiest way that you guys can actually gain traction and getting real viewers, real engagement, real people that actually like your music to actually read music. Apart from that, I don’t think, there’s nothing else. Oh yeah! What you want to do. Click review make sure that you’ve named everything, because if you have more than one ad it could get confusing, because obviously Facebook doesn’t create separate names or separate ads and stuff like that, so you and EFC this cold winter.
It’s on the engagement, let’s say that’s my age group. I might be a forward, slash spot fine top six and then I might add, the actual interest might be like this and then he be like winter article and then ready click confirm mostly confirm this. I’m going to need, add, could the snow and I’d read it running, I’m only using the tutorial click confirm this will pop up okay, so this will pop up and then you’ll see it went to engagement interview, take some time for Facebook to actually accept it and Actually have a live, especially if you got a new account, so if you are, how do you have a new account? Give it like a good hour or two just so before? Yes, you would wan na do it because I see the cause in the actual ad set.
Let me quickly show you go back in here. I can pick obviously when yeah she’s going to start. So obviously, if you did prior, I say yes, I do. I run this hall at 9 p.M. And I finish it by 9:30. It was still land when I need to do it, so she give me some time prior but yeah guys. That’s literally how you do Facebook ads for musicians and bands. They know this was helpful. Let me know if you guys need any more tips them.
You know if you want more content regarding pixels, look-alike audiences and stuff like that. But again, Facebook is such an amazing platform to use because it’s so cost effective. Google AdWords is an amazing platform as well. I might do a article on that, but Google AdWords are a bit more premium. I think, basically, because of how vast their search engine is and what they actually know, but um yeah any questions.
Let me know comments below. Let me know if you would want to know anything specific, but yeah
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My eyes, Oh stay home, like I get lost inside my thoughts and when I start to think oh, the Tahoe closes, starts to end up on the I tried so hard. These caused a cursor deeper bleed, a bathroom like some clipped, my wings, and I can’t say the crowd. Can we stop this gravity? It keeps bringing me down. Thank you, bye. You gave to me so long ago, sleepless nights. I laid awake just begin to most gods. His suicide you stepped in and from having shown me how to do, and I can’t see the crown, can we stop? This gravity keeps bringing me down the darkness and shine gravity.
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