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Online Marketing

How to SELL on Facebook | Small Business Facebook Tips

Already DOING on Facebook to create sales transactions, // (, snap, ), //, (, research search terms, ) Engaging with customers and having them SHARE. Our messages It’s what most of us are doing with social Media But if you’re like most marketers getting Your messages, blog stories and articles SHARED on social media is NOT growing sales for you.

What WILL is giving customers and prospects? Incentive to share things that end up creating SALES for your business. You can start doing this RIGHT NOW by applying A practical PROCESS to your Facebook strategy: First identify where your customers are congregating. On Facebook Next identify what it is that your customers Are interested in doing learning or seeking out Finally devise a way to join in that adds? Something valuable to whatever they’re doing or seeking, But do it in a way that mixes in an incentive To buy from you As an example, Brian Safady of JandOFabrics.

Com Sells novelty fabrics to arts and crafts enthusiasts He’s netting new customers using a Halloween Costume contest that targets one of his customers’ favorite activities, — sharing photos on Facebook By giving customers an INCENTIVE to upload Their costume photos and enter Ryan is winning new customers that track back to his Facebook. Contest He simply offers a reward. — a grand prize and A discount coupon for every new customer who enters and chooses to buy fabric from him Ryan is making social media sell for him.

What about you? I’M Jeff Molander

What are Social Signals? 

 

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How I Made $1,750 While Making a Mess | Options Trading for Beginners | BijanTrades

I don’t know what to say. Okay, so in this article we’re going to be doing a trade recap, nothing too crazy for you guys here. I got everything drawn out already to try and make this as quick as possible. It was a one thousand seven hundred and fifty dollar profit, but it shows one thousand one hundred and twenty here because of the fact that I got into the trade yesterday I held the trade overnight, meaning you know I got in it yesterday I held it today.

That’S what it means, but I had a profit on it yesterday when the market closed, that profit does not transfer over to the P L day, because PL day means that the profit loss of the day. So today I made 1120 but technically I was in the trade this trade made 1750. I just wanted to explain that idea. So nobody goes out and panics and you starts thinking. Oh my God he’s lying. You know the world okay.

So before I get into breaking down the numbers and everything I’m going to very briefly touch base on why I got into the trade, because these are just trade recaps, guys, meaning I’m just trying to recap a trade hey. This was my trade. This is what I did you get what I mean, but, and I try to make them quick articles when I make them quick articles. People start nagging and complain like. Oh my god, I didn’t teach me anything like alright.

Guy go to go learn from where I have designed. I designed a course to teach you for specific reason: I’m not going to make a 15 hour article here just to teach you in one article. So that’s that obviously, then, when I do try and teach you guys some things in the articles and I try and give some old things here and things there little hints and all that and try to teach you guys there. Then people start now.

Oh my god. He’S rambling too much. You talk too much just get to the point you got in here. You got out there, so it’s like I’m trying to make everybody happy here in a world that we know we cannot make everybody happy. So that being said, why did I get into the trade number one? It was one of my like morning, momentum, slash day trading strategies that I specifically teach the way that I teach my course and I’m not saying this to advertise my course I’m just trying to explain to you guys why this is the way it is the way I teach my course it’s like I’m teaching you how to fight.

I say hey. If your opponent swings at your face there you go now. You know how to duck. Then I say, oh when your opponent leaves his face open like this and his arms are out to the side, go swing from the uppercut. That’S that that’s the I teach them how the market works right. I said when his hands are down: go right across them with the right hook. Those are we teaching you how the market works right.

The course teaches you how the market works. Then it also gives you strategies, meaning it teaches you how to do all this stuff. On your own, but it also gives you very specific parameters and strategies that are like combos. If you will it’s almost like saying, okay well, when he swings at you you’re going to dunk, but then you’re also going to come up with the uppercut and then he’s going to go, grab his face and you’re going to come with the right hook.

That’S the strategies, so this was one of the strategies. Obviously I’m not going to explain the whole entire strategy here, because then I have to explain the whole course. So hopefully you guys can bear with me and not complain this time as to why I’m not giving the whole entire detail here, but long story short, it’s one of the strategies that I teach in the course. If you took the course you know what happened here.

You boom bada bing bada boom. Hey, you know, that’s number one. It was one of my specific morning. Momentum strategies, number two. Then you go out a little more. We are right at this key level of 200 here. Not only is it like a key like resistance level and it’s also a key level in general, but it’s also a psychological level. So all these things multiple different flashlights here, guys, that’s what I say when a robber a thief wants to go and break into your house in the middle of the night, while you’re out of town and rob your house if he only takes his cell phone flashlight.

What’S he going to find nothing really you’re going to find your huge TV on the wall, but let’s say he puts a headlamp on your head or on his head. We can put one on your head too. I guess um then he’s you know. Yeah he’ll find the TVs on the wall, then maybe he might find your laptops your computers. Now let’s say he takes a huge handheld floodlight with the phone light and the headlamp now he’s going to find you’re safe, the more flashlights you have, the more chances of success you have in a trade.

This is just multiple flashlights, so it was also one of my day trading strategies. It was also a very key level. All that tied into one is why I got into the trade, so my main idea was: I was trying to get into it around the 200 level. You know we gapped up and kind of pushed right to, but then we dropped real quickly. I missed it. A little push right there and it just dropped too quickly. I missed it and I’m not going to chase the trade at the one 9750, I’m not going to get in that low.

I figured all right at that point might as well just let it go, but thankfully it popped up again and gave us another reentry. I didn’t know because I’m not God, I can’t predict the future. I didn’t know it was going to go all the way up here again, my entry level, my entry target where I wanted to get in that was around the 200. I thought I missed it, so I got into the pop at 199 and that’s that guy’s now I explained it.

Nobody can nag that. I didn’t say anything in this article about why I got into the trade and that’s where I got into the trade now so now, let’s go break down the numbers, so we’re trading options. Here I want to put this out there, for the people that are new options are just we’re still trading stocks pretty much, but options allow us to do a lot more with a lot less there’s two types of option: there’s calls and puts puts means you make Money when the stock goes down puts is what we did this time.

So as the value of the stock decreases, the value of the puts go up. I’M just mentioning that, because there were some people that commented on my last article like dude, how did you make money if the value of the stock was going down? I don’t get it guys. I mentioned this before and then when I mentioned this anyways okay, so I got into the trade 6:35. Yesterday I had puts I had 14 of them. It shows 3.

60. The way options works. What is equivalent to a hundred, so it’s not 3.60 into 360. I had 14 of them, so we’re going to multiply 14 times 360. That gives you five thousand and forty, so the whole cost of the trade was five thousand and forty. That does not mean that we’re risking five thousand and forty. If we were wrong on the trade, that does not mean I was going to lose five thousand and forty I like to use a used car example.

I always say: hey you buy a used car for five thousand dollars. Thinking you can sell it for six thousand dollars. You find out. Something was wrong with the car you found out. You bought the wrong model, whatever it is, you’re not going to just throw the car away you’re, not just going to leave it on the side of the road forever and give it to someone else. You’Re just going to go, send it to the junkyard, go sell.

It take a small loss, that’s the same idea here. So when I say we, the trade cost 5,000. I’M just saying that to let you know that that was the initial investment. That was what was required to place the trade, not what we’re risking here. So I try to put that idea out there to show you guys like wow. This guy is trading a one hundred and ninety five dollar stock, but he only put five thousand dollars in and he somehow made 1,750.

That’S why I emphasize these ideas, it’s mainly for the new people out there as well. I have a lot of people, new people that read my articles, so that’s that so cost of the trade 5040. Then I held it overnight and at 6:34 this morning I sold a portion of the trade about a third of the trade. If you will, I sold four of the contracts at 470, then about 25 minutes later I sold another four of the contracts at 5:30 because of the fact that I did four and four, it’s an even number they’re balanced – and this is a very even number 470 And 534: seventy is point thirty away from five.

Five. Thirty is point thirty away from five, so we can basically average them out and that’ll give us five. So we technically sold eight of them at five hundred each then the final six that I was holding, I sold about an hour and a half later at eight thirty, eight, four, four sixty five. So let’s do the calculation there real, quick! These two right here, equal five, eight of them at five hundred each, so you do eight times five hundred.

https://m.youtube.com/watch?v=q41Cw_pS1do

That gives you four thousand dollars. If you want to break it up, if it’s easier for you like that, you can do four times. Four hundred and seventy, which is one thousand eight hundred and eighty, then you can do four times five hundred and thirty, which is two thousand one hundred and twenty you add them together. That’S four thousand anyways, so these two were for four thousand that we sold and then we sold the last of them for four hundred and sixty five times six, which is two thousand seven hundred and ninety.

So we’re going to add that 2790 to the four thousand from here that gives us a total of six thousand seven hundred and ninety, so we sold the total for six thousand seven hundred. So, back to the used car example, you bought the used car for five thousand. You sold it for sentence for six thousand seven hundred in the next day. That’S basically the idea here, so we sold it for six thousand. Seven hundred and ninety we’re going to subtract the cost of it to get the profit, so the cost was five thousand and forty so subtract, five thousand and forty from the six thousand seven hundred and ninety.

And that’s where you get one thousand seven hundred and fifty that was the total profit 1750 on Baba here, although it shows one thousand one hundred and twenty it’s because we had like a six hundred dollar profit yesterday, when the market closed, as I held it overnight And believe it or not it even gapped up man if we open down here at this one. Ninety, oh, my goodness, if we gapped down to one ninety, that would have been like man like a six to seven thousand dollar profit, at least I’m not even exaggerating guaranteed, it would have been more than five thousand, and that’s what I mean when I say you Know what stick to your trades? Don’T go too big on your side.

Don’T go tray chasing these huge profits, stay within your relative plan and your trade and all that and eventually, every now and then you’ll hit these big profits. You know, of course it wasn’t. One of that those scenarios here, but it could have been by hey whatever we don’t worry about that. Let me break it down for you guys on the chart here and then we’ll wrap it up from there. So I got in here, as I mentioned, I was reading it around that 200 area.

I got in like we’re what 199 maybe 199 twenty five ish as the value of the stock went down. The value of my put option increased, so I was able to sell it for more. This is where I initially got out of for right here. So we gapped up and even went a little higher right back to the 199, but I didn’t panic out. You know I stuck to my plan and then it dropped down to this 196 and I said alright, let me lock some in just to be safe.

Then it bounced up came back down now closer to the 195 50 area and that’s where I sold out the additional four. So those are these two orders here and now I’m holding six playing with profit to see if we can break the 195 and get potentially 194. That’S where I wanted to lock it all in it and at the same time I had lower to my stop. So I basically said: okay, if we go above the 196 50 now I’ll get out, it would have still been a profit, obviously not as much of a profit, but you know that would that would have been my way of locking in and protecting gains to make Sure that no matter what happens that this trade would have ended up profitable and it actually did hit the 196 50.

Let me let me go over that real quickly right here. It barely pierced through it and it actually hit my alert though I had trade. I don’t sit here this whole time through. Like all this, I just kind of let those sit, and I I play it. I put alerts, alerts basically say hey if the stock gets to or above or to or below this level. Let me know and notifies my phone said thing they, maybe I can go in and close the trade out.

It did that right here by the time I pulled my phone out, we were back down here. I said: okay, well, you know what we’re technically, not above my level. Let me still hold it then, and then after some time I check back in on it and my ri dude we keep hitting that area. We keep testing that area. I look back on spy and I’m like, oh my god, dude this guy’s flying and I don’t want to deal with it at that point I said: oh, I just cut it before it hits my stop-loss.

It technically did hit it back here, anyways. So that’s where I cut the rest of it out right here and of course my luck had decided to drop down more. So if I was still holding it, it would have been at least like a 2200, maybe 2500 all the profit. But who cares? We? Don’T worry about that guys we locked in our 1750 dollar profit. I made a little bit of a mess out of the trade, but it was still profitable and that’s the main reason why I wanted to do a article on this particular trade.

It’S cuz. I did kind of make a little bit of a mess on it, but at the end of the day we still made money and that’s really all that matters, as I like to say. As long as the outcome has income – and that’s pretty much that guys – I have a feeling that I’m going to start rambling at this point. If I say any more, so we’re going to wrap it up. Hopefully you guys enjoyed this article. I’M going to put a link in the description to our website in case you do want to join us in our chat room or our read list, or if you do want to learn how to do this stuff yourself.

I’Ll put the link there as well make sure you follow me on social media, who’s Basanti on Instagram and Twitter, and that’s it guys I’ll, put links in the description, we’ll wrap it up here. Hope you guys enjoyed. It hope you guys have a great rest of your day, great rest of your night. However, it is just have a great rest of your life and I’ll talk to you guys soon.

https://soundcloud.com/myles-brown-321811388/laminar-flow

 

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Quit Your Job and Start a 6 figure Digital Marketing Agency

You know they’re an Intelligent person, I’ve got a good job, but throughout that time like me, they Realized that the job wasn’t everything they only got a couple weeks holiday, Every single year and they’re looking for something else, but they didn’t want To do anything inauthentic, and that was the first thing they always say to me as They they want to be authentic, and I like that. The second thing is they Want to be able to do something and test it, so they can transition safely.

So what They’Re looking for is something that will actually help them. Go there safely. They’Re, looking for a side hustle to start it and see what happens? Is they Try a lot of things and typically they get into a place where they’re selling Tupperware or the next best nutrient supplement and always turns into one of Those weird pyramid things where you’ve got a sell, someone and a sell someone and sell Someone and eventually that burns out for them and they find themselves back At square one, so they look at all sorts of different opportunities.

I think Property or maybe selling on Amazon or starting another business here, maybe They become a coach or they look at all sorts of things, but really they Haven’T found their thing and what I always suggest when they ask me this, I Say Chris, what should I do? I said there’s one thing and this one Thing is the easiest thing to start. It gives you the number one skill to grow. Your business, any business long-term and it’s going to set you up for your future.

When you decide what it is, you really want to do and you can get paid really. Really well for it, and that is becoming a digital marketer. Here’S why it’s so Great number, one being a digital marketer. You can work part time also Being a digital, marketer, you’re able to solve a big problem for businesses, which Is getting them leads? Another thing that I like about it Is that it’s a science marketing is a science.

It’S really simple: it’s not a Huge crazy science. We have to learn all sorts of things. It’S just step by step. What you do for one person you do for every other one, here’s what I also like! About it is because you solve a big problem, you can make lots of money in Fact, a client of mine is making sixty thousand dollars a month working about Thirty hours a week – and I don’t know about you but 60 grand a month – that’s About seven hundred twenty thousand dollars a year 30 hours a week, would Sound pretty good, but here’s.

The best thing is when you learn this skill, you Set yourself up for any other business that you want to do in the future, so Three years ago I made a decision that I start certifying and teaching others how To be a digital marketer, it took me three years to get the program together. And to get it up to test it to measure it to figure out exactly what works now, We’Ve got that we’re able to show anyone in a six month program how to become Certified as a digital marketer to leave their job create a very high profit.

Slide hustle that really really helps them. Here’S a question I have for you: Think about this, how many businesses do you know they have a great product or Service, but could do with more exposure. More leads, more business, more sales, you couldn’t walk down any Street in any small town and not five. Four five, six Seven eight ten twenty businesses they should be selling their products or Services online true, and they don’t know how.

Typically, these business owners are In their late 40s, early 50s and even 60s, the Internet to them doesn’t make sense. However, if you’re reading this and you’re reading this on the Internet, I Bet you have an understanding of how to use some of these platforms. I bet you Have a bit of a base knowledge and I promise, if you spend six months with us, We’Ll show you exactly how to be a highly paid highly sought-after highly Profitable location free time free digital marketer.

So if this has made Sense, I want to show you exactly how this works, how a certification, Works what it is you do, and I want to show you how your first 10 clients just 10, clients will equal $ 100,000 income. I want to show you exactly how to do that. How to get started so I have a four day challenge coming up. It’S four days, you Can join it each day is about twenty minutes. Long and I’ll show you exactly One piece of the puzzle and on the fourth day I invite you to have a Conversation about becoming a digital marketer and about changing your life, Look you’ve got nothing to lose, go and check this out.

So click on this join in Spend 4 days with me, let me teach you and show you what others have done. Let me explain just how simple this is and if you’re an intelligent person that Thinks, logically, that can follow a system that can follow a recipe if you Know people need this, then you know that this is an absolutely amazing no-brainer. Of an opportunity so come get some more information I’ll see on the challenge.

 

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How To Do An Instagram Hashtags Search For Boosting Likes – Alex Tooby Interview

You know, first of all how your target market functions, so you know, do they work a nine-to-five or they entrepreneurs or they stay-at-home moms? That kind of stuff is really important and then it’s also kind of their hobbies or things that they would be looking for on Instagram. So you have to kind of put yourself in their shoes and figure out. You know what do they do on a day to day basis and what might they be looking at when they’re on Instagram? So, yes, that’s kind of you know where I start for that, once you’re familiar with who that is, then you can kind of you know either start looking for that person on Instagram, so based on maybe accounts that they follow or hashtags.

Do you think they might be using and you can look into their accounts, see what hashtags they are using and kind of go from there. So if my stay-at-home mom is using hashtag stay-at-home mom, then you know you might want to consider using that on your posts. As well in order to kind of attract them to your feeds, all right, so it’s identifying knowing who your target audience like your your best customers right, like who’s spending, the most amount of money into your business, finding them on Instagram and just seeing how they’re they’re, Using hashtags on their own posts is that right right, that’s right! Yeah, because you know it’s, you need to kind of understand how that they, how they kind of categorize their photos and what they’re doing on Instagram.

So once you know that it’s you all! You really have to do is kind of steal, a couple of their tags, put it on your post and now, when they’re looking into those, because those are the times that they like to frequent, often they’re, going to find your post right. And if your content appeals to your target market, because you know you’ve already gone through those steps and you’re creating content specifically for them, then they’re going to follow you or they’re going to engage with you or they’re going to click on the link in your file.

I think this is a. I think this is a step that a lot of people skip, because they think. Okay, I know the the hashtags that people use are. These are the popular ones. These are what other accounts are using, but they’re not looking at their specific target customer and their audience and doing the spending the time to do the research to see and engage deeper with their audience in the hash tags in those communities where they’re hanging out.

So do you see a lot of people missing this step on how crucial is it yeah, absolutely yeah? It’S important that you mentioned popular tags like most people. Think, oh! Well, you know. If I tag happy, it’s got: 40 million fall or 40 million posts associated with it like that, should bring me some traffic, and while there is a very small chance that it may bring you traffic, the people hashtagging happy are so obscure that it really has nothing To do with you know your business of selling graphic design services, for example, right so yeah.

So by using popular tags you may gain exposure, but it’s not from the right people. So, yes, it’s extremely popular that you are extremely important, that you choose the right tags with the right post counts associated with them all right. So, if we’re looking at that example, that of the graphic designer looking to promote and sell their services through Instagram, can you maybe walk us through how that person would be able to use and identify the right, Reese tags, hash tags and how they then implement it? In the business ultimately get a sale and get that end result from from a follower and a customer right.

Okay, so I for me it’s a it’s a combination of tags that you use so the first couple of tags, you should add – are tags that describe your business. Okay, so that’s going to be graphic design! That’S going to be web designer! Any tags like that. That actually describe what you do. The next thing you want to do is kind of describe your audience and hash tags so who’s. Looking for your graphic design service, is it somebody who you know needs of rebranding, so they might hashtag rebrand or hashtag? I need you know.

I need design help or something like that like it’s, it takes a little bit of time, so it’s hard for me to come up with a hashtag right off the bat. But if you get into the app you know you go to the search of the magnifying glass icon and start typing in you know, graphic design and then you’ll see a bunch of related tags that Instagram brings up. Then, when you click on one of those you’ll. Also see related tags across the top of your screen, so it’s kind of oh yeah, you kind of have to click here.

Click there keep clicking until you get deeper and deeper and you’ll be exposed to all of these tags that are kind of around your industry. So it does take a little bit of work, but they all they are all there. You just kind of have to start with one keyword and kind of work, your way into the depths of Instagram hashtags. You

Content is King!

Yeah I am in electronic music!

https://soundcloud.com/myles-brown-321811388/something-to-offer-what-it-means-to-be-human

 

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Two Ways to Increase Auto Sales with Digital Marketing

In the last episode of marketing tuna, we talked about the home base and the outposts the home base. Your website is at the center of everything you do, but how do you make that home base convert people from just looking to actually becoming a lead and ultimately becoming a sail? That’S what we want to talk about today.

So when we look at our home base, we think about it as a traditional sales. Funnel we have prospects, people who know you exist, they might hear your radio ad, they might come to your website. They might see your car at a sporting event. We have leads people who have filled out some kind of information, giving you a name or told you what car they’re interested in and ultimately, sales people who have either serviced their vehicle or bought a vehicle from you.

Now the only goal of our website should be moving people down the sales funnel. We have all these people coming in the top these prospects. They might come from ads social media. You know email all of our outposts, but then what we want to measure is how many of those prospects are turning into leads. In other words, what’s our conversion rate, so, let’s just take a little example. Let’S say that we have thousand people coming to our website.

If a hundred of them fill out a form, you can do the math in your head. What’S our conversion rate, kids, that’s right, ten percent! So how about? If one of those people end up buying a car, you can see that we have a 10 % conversion from some weed to sale and we have a 10 % conversion from prospect to lead now. There’S two ways that we can increase sales on this website. We can either throw more people in the top or we can increase the conversion between each step.

So, if we’re not doing much on social media or email or ads, the easiest step might be to increase that number on top, maybe instead of a thousand it becomes ten thousand, then you can see that we now have a thousand leads and ten sales. That’S not bad, we increase 10x number of sales, but if we can’t drive more people to the site, if we’re already getting lots of traffic, we can just increase the conversion rate.

So what might we do? We might create a button, for example, when people are searching for a vehicle that they can tell us what they’re looking for now we have that name in our system and we can start talking to them. Maybe when people service their vehicle, we take their phone number and we send them text messages. So we have more people into our lead system or we might make the buttons fewer on the home page.

So there’s a clear call-to-action one way for them to give us their information if we can increase it. This conversion rate, even a couple percentage points, you’re going to see big conversions on the bottom of the sales funnel. So when you’re, looking at your website, two things you want to think about: how can we throw more people in the top through our outposts and how can we make that website? Do one simple thing get people to give us their contact information.

Very rarely. Are people going to make a sale on Facebook or email or social media? We need to get them to our website where they learn about us, where they fill out information, and we can know who they are once we know who that person is, you can do what you do best, which is sell cars in just two minutes a week. You can save time, save money and sell more cars with the marketing tune-up subscribe on our website to get started today.

 

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How I Write My LinkedIn Headline For Sales With Example: Karen Yankovich Interview, LinkedUp Success

So we’re going to go to my profile here and I’m going to show you a couple things that you want to pay attention to, and the first thing that I want you to think about is your headline: okay, a lot of people. I see their headline a lot of people, some headlines say I’m CEO or I’m an accountant or an attorney people. What I want you to do when your regular LinkedIn profile.

I want you to speak to the people that are reading it. I want it to be client-facing, I don’t people, don’t care that you’re CEO right, they care what you can do to help them. So in this headline which, by the way, is searchable by Google and which, by the way, comes up and I’ll, show you exactly. We were talking about before I’ll put my name in a Google search and I’ll show you how it comes up and you’ll see in this Google search and right here.

Like I said, the second thing that comes up is LinkedIn, but you can see my headline right. So you can read that headline right into the Google search before you even get into LinkedIn, so you definitely want to start off with a strong headline and – and you want to have a headline – that’s constantly telling people what you do just really saying when you are Searching for your profile, so your name on Google.

I noticed that you know you mentioned before that you have over. You know 60,000 followers on Twitter, yet the LinkedIn result came above. It did yeah yeah, yep, 65,000 followers. It says here and Leasing came out. I do not have 65,000 LinkedIn connections, so LinkedIn came up higher now if LinkedIn doesn’t come up as hired for you. I do think that if you, if you’re active on Linkedin, it’s going to come up higher if you’re, regularly posting and you’re giving new content on LinkedIn, it’s going to give Google more reasons to bring it up even higher.

And you want that right, especially if you’re taking the time to have a great profile. You want it to come up high, because that’s what people are going to check out right. You want people to be confident. You want to be confident when people are checking you out, okay, so so again in your headline, you know I often tell people when you’re writing your headline. If you don’t feel a little queasy when you hit Send, then you haven’t been confident enough in portraying yourself right.

So you don’t you know you don’t say I’m pretty good at this. You need to say I’m an expert or, like I say, I’m a successful social media strategist. You want to remember you’re more expert than the people that you’re helping, so you nobody’s going to hire me if I say I’m pretty good at LinkedIn right. So I say I own in the fact that I’m a LinkedIn expert and I and I you know people that makes people want to hire me if they’re looking at two profiles and one is constantly saying, they’re an expert and the other ones saying I do this Stuff, you know which one are you going to hire right, so you need to be confident and and really really go out on a limb and telling people how great you are in this red line.

I mean, I think you know. That’S that’s part of your personal brand right. You really want to make sure that you’re positioning yourself as an expert in the eyes of your target customer. So I think this needs to be really okay. What would my ideal customer want to see when they, they read a profile or they’re looking to purchase from someone like me right right? So that’s you use like I like to use like a financial planner as an example.

If you’re, a financial planner you and four thousand forty thousand four hundred thousand other people have that in their headline on LinkedIn. But if your headline says I’m a financial planner that helps women over 50 or over 60 transition from a salary to retirement. Now you’ve got people listening right now, you’re telling them what you’re doing like, who you help and how you help them, and that’s and now you’re going to have people click on that.

So think about what you do and what your special sauce is, that you can put in this headline to attract people to want to click on it. I’M just looking at this headline now as well, and I just normally a lot of people use it for their title, maybe they’re their founder or you know, marketing associate or whatever that might be in that area. So they used to maybe putting one two. Maybe three words in that area I mean I can see there.

You’Ve got three lines, multiple word, what’s the recommendation, so here’s the thing, Google reads this section and I want Google to bring people to my profile. So I’m going to feed Google as much as I can I’m going to think about what are people searching for that I wan na come up as the search result and I’m going to use those words in my headline and I’m going to give Google as much As I can to work with right, so if somebody is searching for a LinkedIn speaker on Google, I want them to bring up my LinkedIn profile right or a social media speaker or social media strategist.

So what you know you don’t want to waste any opportunity to give more, to give Google more reasons. Different people to your profile and LinkedIn LinkedIn is also a powerful search engine in and of itself. So, even if they’re just searching within LinkedIn for LinkedIn expert or LinkedIn speaker, I want my profile to come up. So so you want to use those as many of those words as you can in the in the areas that are searchable so adjusting that in that area, is there a minimum maximum amount of there is? I don’t know I don’t actually know the number.

This is about the maximum. I would be surprised if there’s more than three or four characters more than this um and you’ll notice, I put the little stars in to kind of make it pop a little. I just did that because I you know, I teach this stuff, so I I show people, you know how to do this, as you can see in my headline, so I teach people how to do this, and sometimes you know you want to just stand out from The crowd a little bit, so it’s okay to use these little extra characters.

You don’t know the exact number, but you want to keep going until they totally knock you out, and then you want to keep tweaking it, and so you can use as many characters as you can. Okay, and I think it’s important not to just think about it. For search engine, I mean it’s great to be found, but then it’s also super important to you know the the Rideau or that target customer to make sure that you’re positioned in their eyes as an expert and doesn’t look too.

It needs to look natural and that’s probably more important than this keywords. I agree if you can use the keywords, use them, but more importantly, and more people are going to find it is because they searched for you or they knew you were. They got your business card or you connected with them, because you’re in the same business group right more people are going to see your profile. That way, then, are going to find you from a Google search or a LinkedIn search, so make sure that you’re exactly right.

Li and make sure that you’re telling people how you can help them. Most importantly, you

Social signals are very real and help your search rankings. Learn more in the video below.

 

 

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How to Use Facebook for Your Online Business

What’S up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.

Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.

I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.

When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’S entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.

I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’S Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.

So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.

Definitely I would even a minute is good and also doing behind the scenes footage. That’S one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.

Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.

What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.

That’S a really good point. Thank you for bringing that up. It’S usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’S you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.

That’S a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.

Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.

Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.

Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.

This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off

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How to Use Instagram for Your Online Business

Maybe I have a coffee Shop that has a skate park in the back, who knows, What’s kind of the first step. What should I be looking at So think about your audience? I know Instagram is Definitely preferred by teens and Millennials, so that’ll be Great for your business idea, which you stole from me, ( laughing ), But also some cons like a lot Of the platforms out there there’s a pay to play component Right.

It’S important to Think about who are you trying to target before You even get on there Also identify your voice. Because you wan na be on there and be consistent because After all, it’s your brand, So you don’t wan na Be one way on one post then 360 on another post, And it’s hard to follow, Yeah, which I know for small businesses, because they’re doing and juggling a million different things. Sometimes they’ll have Four different people at the business doing the Instagram, And while I see why they’re doing that, it comes off that way.

And it’s too inconsistent from the way the photos Look to the coloring to the captions. It’S just there’s, no consistency there! Absolutely! So what about my profile? I’Ve seen some pretty great profiles. I’M just looking around I’ve seen some bad ones. What are some best practices? And things to avoid So best practices, definitely Starting with the name, you want your name to Be consistent across –, So Coffee and Kickflips Yeah exactly Again stealing my business ( laughing ), So you wan na be consistent.

Across Instagram, Twitter and Facebook, with That name that handle Also when it comes to Your photo, I’m sure, because it’s a visual platform there’s so many ideas. You wan na put up there Also stay consistent across the platforms and don’t forget your description. What should I really Put in my description Should, I just say: cool Come buy coffee in my shop or what should I do Just give me essentially Your elevator pitch, What makes you unique, Also feel free to just In a way kind of brag, What makes you cool All right, so Instagram Has posts and it has stories, Can you talk to us About some of the things we should look out for When we’re doing a post versus a story Yeah, so there’s a lot to Say about posting on Instagram One thing that I like to Remind small business owners is that it’s important To come off, authentic, consistent, but also professional, So it’s like a balance.

Those are the ingredients. The one good thing with Instagram is that, although it’s a highly visual platform, you don’t have to hire a photographer And give us a sense of That behind the scenes Who works there, The outside the inside of your business. I love that because you Can really get a sense of I’m already there, But you’re not you’re, maybe On the go or chilling at home on your couch, but you Could feel like you’re already at that business? I’Ve got a great idea.

Should we do behind the scenes? Let’S do a behind the scenes Right now Right now Absolutely So. This is really going to bring to life what we’re doing for All of y’all out there We’ll see if this makes the cut Okay cool, So we got behind the Scenes here of the crew Say: hi, Please, document this Perfect height, Oh, come on man, ( laughing ), All right, diving back in So line ( laughing ) Back to what we’re actually talking about You’re on Instagram, Great Literally all day.

Now what You wan na be active, proactive, So as a business, it’s really important that you’re paying Attention to when a customer or potential customer Comments on your post Let’em know. You heard Like their comment, respond back Also, if they’re tagging your business or mentioning acknowledge that as well And that can help with customer retention. I mentioned a business that I was at and I was traveling and doing My own thing on the road – and I just mentioned them – Because they had amazing soy latte and I was stoked on it Sure enough.

They respond Back with this genuine message of thanks for business, And even though I preach About this all the time and educate business owners on doing this, and it happened to me – I felt truly valuable and it like made my day So I’m more likely to go back. And do business with them Yeah I love it. We have an easy way. Just To actually talk to people, If you go up to a random Stranger and say hi they’re like wait.

What are you doing On Instagram, it’s just the norm Or if you call me don’t call me Who calls It’s 2019, So cool so give us a lowdown On just Instagram search Yeah, so Instagram Search is really helpful if you’re looking to for Example, grow your following: You wan na look for a target. Audience of your own look for people talking About things that pertain to your business Search those hashtags, Yes, search, hashtags So you can find people that are relevant and follow them, so you’re growing, an Organic following right Right, But also you can chime in On conversations with people, So maybe you area vegan restaurant.

Let me know I’ll be there. So if you’re, a vegan restaurant, maybe search for other people, Talking about vegan cooking vegan recipes, maybe you Then follow a vegan, blog or a chef and that way You’Re really cultivating this niche bubble, which Will ultimately help your engagement, which we’ll Talk about engagement right, I mean you brought it up, please Without further ado, So engagement right is really important because you wan na make sure You’Re measuring your success on there.

So engagement rate is your ROI, So you hear me say the word a lot, but what it actually is it’s some math. Are you ready? No, What was your best subject in school? Not math, Not math? Okay. So it’s really simple. Engagement rate is the number of likes divided by your followers times. 100 Carry the three divided by… ( laughing ), All right cool I’ll write it down for you later. Thank you, But that’s going to give you some insight as to hey this post.

It performed well, or it was a flop and Then from there you can even go further because If you’re on Instagram as a business, which you should be as a business page, Then you have insights, You can see what time of Day worked best to post with your audience what Day of the week worked best, and then you look at the engagement rate as well, and it’s just Going to help you to have this approach to posting That’S not so blind Right, it’s not a shot in the dark, It’s more of an educated guess, because it’s not always perfect, but it gets you in the right direction.

Yeah, But again you want to be there and active. So I really can’t stress: The importance of commenting and replying to your Customers as they’re engaging taking the time to engage With your business Literally comment back On every single person, Because they took the time to say something Replay back, Give them that time of day And have fun with the Stories just like we did because that’s truly a live element.

It’S a very organic, authentic element to your personality and your brand, And if you feel like, I don’t have time to do all this, then I Encourage brand ambassadors Get your staff involved in this Also come up with a hashtag. So that way, when your customers Come in they can start getting the content for you. And you can just sit back, use it repurpose it I’m all about efficiency Right. Well, thank you! So much for hashing it out on the Gram.

You’Ve been awesome. Emma Thanks for having me Do it for the Gram. Do it for the Gram Well, this has been The Journey, Make sure you comment and subscribe. So you know when the Articles are coming out next. Thank you again, signing off

Instagram is an excellent platform for awesome images and your business

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How to Use Twitter for Your Online Business

Let’S jump in. I hear a lot from different businesses that Twitter is dead. It’S irrelevant! Why? Why should we be on Twitter? Give me what are some Pros to using Twitter, So I hear that all the time too, and it’s absolutely not the case – It’s on the rise popularity is growing and Twitter is really Unique in that, the real time that it embraces is What makes it so special So should all businesses Use Twitter or should some Are there certain use cases where you probably should avoid it? I’M a big fan, I’m a huge advocate of using all three Platforms, Facebook, Twitter and Instagram because they Work better together, Okay, But the thing about Twitter is and some view this as a Con is the algorithm So you’re not going to just see things in a chronological order.

Okay, So to keep your content Actually, coming up and being found, you wan na make sure that you have quality Content, not quantity, You don’t need to be Tweeting on steroids, Mass, producing content right. You wan na make sure that you’re giving something of value to your audience. What’S kind of the first Steps once I sign up What should I really look at So first steps. You definitely wan na start following like-minded users, Okay, And that can also help you to get in front of their followers, which will give you a really organic presence And then also go and engage.

With other users on Twitter, You know go and click retweet on something that makes sense to your business. That would also be of Value to your followers, So what about my profile? I know there’s some things that I should probably do just To make sure it’s consistent, What does that look like With your profile, you wan na Make sure that you have usually do you have a logo Yeah Yeah, so you wan na put Your logo out on your Twitter and definitely make sure Your handle is consistent, So that’s a at symbol and then the name of your business preferably Make sure that’s consistent across Twitter, Instagram and Facebook.

‘Cause. After all, you’re Branding yourself Right And then from there you Have a little bio description right beneath the photo and your handle Cool. So one of my just absolute favorite topics ever are hashtags Hashtag. I did it all. For the cookies right Tell us about kind of the Best practices using hashtags Like should we just go On a hashtag tangent, are there best practices What should we avoid? Give us a low down? Yes, so definitely real it in don’t need to go hashtag crazy, Okay, But I also love hashtags.

It’S a great way to get more exposure, They’re free to use, and it can help you to be found by someone who Doesn’T even know you exist Also, including an actual Caption that you’re writing it’s one of my favorite things to do when I’m traveling the country – And let’s say I did this Seminar right on social media – and I got a cool picture me – At the microphone feeling [ Justin ], I can see it now Feeling pretty cool at a trade show, and so I wan na, like get That out to my audience – and I caption it like “ Having a blast sharing # socialmediatips.

”. So then, it’s in my caption and then now, if anyone’s searching in the area or social media tips in general, [, Justin ] Right, I have a chance to be discovered, Seems more natural, Right than just having it at the very end make it Part of the conversation Exactly make it part of the caption, But do both by all means. Okay, You can get real localized with it. [ Justin, ], Really Yeah. So when I travel Like, for example, I was in Austin recently, I just wanted to know where’s a good place to Eat or get a craft beer, You know it’s a big thing in Austin, So I would just search # austineats and from there I found Out what tourists locals where they were going to get food and then that helped me make my buying decision So think about it as a Small business owner: how does this relate to you? Well, consumers are out There searching hashtags Right When they’re looking For a product, a service, a cup of Joe And then so, if you have these hashtags on your Posts you’re more likely to be found when someone’s Searching coffee, Perfect and what I would say, To you, when searching that joining in on the conversation With those hashtags that are relevant to what you’re searching and that’s what’s more Important about Twitter right Is talking to people and being social, social media for a reason, Yeah exactly it’s a two way street.

That’S the beauty of it Right, You’re, not just talking At your customers, anymore, you’re engaging with Them it’s a conversation and, at the end of the day, that’s what’s going to make your presence more powerful. If you have This two way conversation Right on. I dig it So next up, we have Really paid advertising.’Cause. I know I’ve seen Some paid promotions on Twitter every now and then Is there any relevance to that.

Should we test it out? What are your thoughts, I always say, start small and be sure you’re paying attention to the metrics, Otherwise you’re just blindly Spending money right At the end of the Month, you’re like wait: where did my money go? You’Re like well Yeah, so just start small, So Emma so we’re Tweeting a lot we’re searching hashtags we’re using hashtags. How do we know if what we’re doing is Working and relevant Is there any place to go in And check what we’re doing There absolutely is a way to track Twitter.

Has this account dashboard that you can actually see even what time of day people are looking at your Tweets, which could really be informative? You know I used to work at a coffee shop and what we found is there Was certain times of the day that made sense to Tweet To get people to come in Right, Coffee, early risers, You can Tweet something at 5Am about what you have on what your drip coffee is or Your special foam on your lattes and that made sense you know And then so thinking About the time of day, looking at your Twitter Analytics to see what works best Yeah, But also the top Tweet Is really informative? What do yo mean by that? Like the Tweet, that Got the most impression, the most engagement, That’s going to help inform the Next Tweet and your strategy – Okay, Oh also the retweet.

If I’m getting a lot, Of retweets from users I know, oh they liked that you know They wan na tell their friends Yeah like I should include more photos of me skateboarding That got way more retweets and then that informs my next Tweet. So there’s two different Types of retweets, if you will There’s retweet and there’s a quote: Tweet Yeah. So while it’s fast and efficient to simply click retweet, You know back to the million Things you were doing Right.

We found it to be more beneficial. To quote, add your own caption.’Cause, then you’re, adding Your personal flair to it and you’re really explaining the relevance of that Tweet too. Why are you retweeting it Sometimes. I feel like I’m Spending all day on Twitter Is there a way for me. To not have to do that Like can. I just go and Do it just once a day’cause I have scheduled Things help me out here: I don’t wan na spend all Day on social media, I’ve got a business to run Absolutely so there Are ways to outsource [ Justin, ]? Okay, If you don’t wan na, do this Godaddy Social (, laughs, ): There are teams that can Take this off your plate, but if it’s something You wan na do on your own.

You wan na be beneficial with your time, So I strongly strongly Encourage a content calendar Okay! What’S that That what you get a Calendar a blank calendar, and you just plan out couple days of week that you wan na Tweet and Do it months in advance, so then you don’t miss piggy. Backing off of a holiday, Even unofficial, holidays, Like national hotdog day, There’s literally a random Holiday for every day, Yeah, and not all of them, are going to make sense to your business Right.

But if they do you Can really piggy back off of that with Twitter, but the Content calendar is going to be key to help you plan out in advance, So you’re not rushing And scrambling, like I haven’t, been on Twitter for a few days. I just need to go out there and Tweet. No One tool that I found. That is, pretty cool is Tweet Deck. Have you checked that out? No, I haven’t So Tweet Deck. Actually, let’s you it’s inside of Twitter Itself, but it let’s, you schedule out your own Tweets.

So that you don’t have to have to go in every day and post, You can literally take some Time or chunk out of your Monday and schedule out your content calendar, and it will just spin it for you, Yeah and I would just be Cautious with that, though, because while that’s Maybe a good way for you to manage your time. Rather, you wan na make sure that those times of day are Working for your consumers,.

‘Cause, that’s the key! You Want your Tweet to connect with your consumer at The most optimal time All right, thank you so much Emma. This has jut been a blast. I’M going to invest in Twitter now, Like it’s changed my life, so thank you. Hashtag life changing Hashtag life, changing (, laughs, ), Awesome! Well! Thank you. All so much for reading This has been The Journey. Make sure you, like Subscribe comment below, Let us know your thoughts and let us know what you wan na see next And thank you for reading.

 Is Twitter the only thing you need?

I don't think so! There are a ton of opportunities for you in the digital world. The best bet is to hire a pro. 

 

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25-minute Local SEO Audit That Will Crush Your Competitors

Gaps that need to be filled and will also help you create the perfect road map to crush your competitors, An in-depth local SEO audit can cost Several hundred dollars, sometimes thousands if you Commission, an agency to Do it for you, But today I’m going to show you how to do a quick SEO.

Audit Yourself, so you can start improving your online presence straight away without Spending a dime I’ve even put together an SEO audit checklist, which includes a Ton of free tools and recommendations which you can download in the Description below so you can go through each step of the process for your own Business from the comfort of your home and at your own pace At the end of it, you’ll know exactly what you need to work on Hi there.

This is your first time, Here, welcome to the community. My name is Luc Durand, the founder of rankingacademy.Co.Uk, which I created to help local business owners like you, thrive, Online and run successful businesses If you want to join the thousands of people, Who are already part of this growing family? It’S simple and free. Just click. On the subscribe button and the Bell notification – and you will automatically Be alerted when I publish a new article If you’re ready, let’s jump in Google, my Business listing audit: Do you have a Google my business listing? I know this Sounds obvious for many of you, but they are tons of businesses out there who Have yet to claim their Google listing Like this one face: painting fairies, Google, my business is crucial to your online success and will have a major Influence on your overall online visibility, If you haven’t claimed your Listing yet do it now, if you don’t know how read my article, how to set up Google My business for best results.

If you have a listing and it is verified, it’s Important to get it right Here is what you need to look out for Business name Use the same business name that you would use in real life and that Is printed on any of your legal documentation or business cards? Do not Add any additional keywords in a hope: you will rank higher It’S against Google’s policy and you may get suspended, Address and phone number Make sure your address and phone number are accurate, get this wrong and you will Be in a world of pain, you will mislead Google and your customers too.

Business Categories Ensure you’ve selected the right primary category for your business. As it will influence your rankings enormously, This can sometimes be a Tough choice, dentist cosmetic dentist and dental clinic are three different. Categories so make sure you choose wisely Once you’re done with your Primary category, you can add secondary categories that apply to your business. Business hours Have you entered your business hours? If not make sure you do.

People look at this stuff, Don’t cheat and pretend you’re open when you’re not To avoid frustration and potential bad reviews, which leads me to my next point: Reviews Reviews are a major influence when it comes to rankings. It could make The difference between your competitors ranking and not you, How many do you have? How positive are they have you responded to all of them? You can encourage Customers to leave you more reviews with this nice little tool that will generate A link which will automatically trigger a Google my business review pop up and Ease the review process For more info on this just check my article on how to Collect reviews Website Link your Google, my business listing to your website.

If You haven’t done it yet FAQs. Have you added frequently asked Questions to your profile, FAQ will help people make informed decision about your Business People also use the FAQ option to ask about services you provide, which Can often generate fresh leads, so there are not to be ignored If you’re stuck About what to write in there here is a tool that might help answerthepublic.Com Throw a keyword in there and it will spit out a list of common questions.

You can use Photos. Photos are probably the best way of showcasing your Business and capturing attention so add some photos regularly. You can also add Articles and 360 panoramic views for better engagement. Google posts. Do you Publish any post, You can increase your visibility with Google posts Posts can Be used to provide an update about your business, promote a product, a service or An event They increase your listing prominence in search results, especially On mobile and are used automatically to answer FAQs in the FAQ section, Although they expire every 7 days, it’s a great feature, not Many businesses are using so make the most of it.

Business description. Have you Added a business description: if you haven’t time to start typing, You can add A description to tell customers a bit more about your business in up to 750 Characters: Google, my business, has more options available. Some of them industry specific, but if you can nail these down for now, you will Have a solid profile Time to move on to citations audit, If you don’t know what A citation is, it is a mention of your business in major directories and social Media platforms, which generally includes your business name, your business, address your business phone number and sometimes a link to your site like in this example.

On yell.Com, which is a major directory in the UK Having your business listed in These is the foundation of any local SEO strategy and is important for two Reasons these directories very often rank at the top of search engine results. For local searches, which may include your business and drive traffic to your Site but more importantly, it helps create trust and legitimacy with Google Who will be discovering your business across all these platforms, But for Google, to establish trust your business information needs to be accurate and Consistent everywhere your business is mentioned.

You could check the Consistency and accuracy of your business information across the web, Manually, but to be honest with you, it is a very tedious exercise and can still Lead to errors Instead use a tool that will do the legwork for you in my Opinion bright, local is one of the best tools to just do that. You can create a free account for 14 days without using a credit card which Is more than enough time to check if your business is mentioned in all the Right places, and if there are any errors, You can even download a full citation.

Report and will also have access to tons of additional information once you’ve. Set up your profile, The next thing we’re going to check is: if your website is Responsive Checking, if your website is responsive, is just ensuring that your Website works on all types of devices and, more specifically, on mobile phones. When it comes to local search, most of your visitors will come across your site. Via a mobile phone, so if your website is not compatible, your business is really Going to suffer To quickly check if your website is adapted to multiple devices, Download this free, resizer app in Google Chrome then simulate your website view.

On the various devices available, The next thing we’re going to look at is Your home page Since the home page of your site is your most important page. It Deserves to be analyzed separately, as there are many things to take into Consideration To really maximize your SEO opportunities: this is what you Should check Is your title tag optimized and includes the keywords and the city Name, you are targeting.

Have you added a Meta Description to your page, compelling Enough, so that people will want to click on your listing in Google when they come Across your business is there a main title, also known as h1, which stands for Header, which also includes your main keyword and city name, Is there an Obvious call to action on the page, such as a phone number that is visible Without scrolling down Is the call to action visible on the mobile version of Your site, without scrolling down, is there enough content on your page? Think Of including your services and products, and whatever else you think, is relevant Are you linking to important sub pages from your home page, which you’d like Visitors to click to and Google to discover Do all your images have an alt Tag Are you talking about your location where your business operates? Have you embedded a Google map related to your business, so visitors can check Directions straight to you from your homepage: Does your page include your Name address and phone number, which is consistent with your Google, my business Listing Once you’ve completed all of the above, it’s time to analyze the rest of Your pages For this we’re going to use a tool which is going to speed up the Process enormously Go to ubersuggest.

Com And in the search box add your domain name. I am going to use the example of This dentist located in tampa florida Click on search. This will initially give You an overview of your website, which includes the number of organic keywords: You’Re ranking for the estimated organic traffic and the number of links pointing To your site, On the left hand, side choose site audit at the bottom of the Menu and click on search to trigger an automatic scan of your site, which should Take up to three minutes Once completed, you should see a breakdown of errors.

Warnings and recommendations Click on the first box to bring up the full list. In there you will be able to uncover issues with your pages, such as duplicate, Meta title low word count and missing headers across your site and fix them If You are unfamiliar with the errors, highlighted just click on the. What is This and how do I fix it, which is very helpful Since this is an automated scan? It doesn’t include every recommendation so once you’ve fixed the highlighted issues, I recommend you also check the following items for all your pages: Include the main, targeted keywords you are trying to rank for with your page And the city name in your main title tag Include the main targeted keywords: you Are trying to rank for with your page and the city name in your main header? Make sure the keywords is different from the home page and unique for each page.

Ensure your content is well structured and includes subheadings Add keywords in your subheadings, which are related to the main keywords you are Targeting for these pages Look at this example, One heading includes fuse box. And the other consumer unit, which are closely related. Finally, don’t forget to Add alt tags to your images Time to now. Look at how well your business is ranking in Google When it comes to local search.

Your business is likely to show in two distinctive areas within Google, The First, one is in Google Maps with your Google, my business listing, which will Also include the map pack, The second one is what I call the more traditional Results which sit below the map pack, which is where your business website Will be listed, It’s important to know how well your business ranks and for What keywords so you can monitor if any of the improvements that you have Implemented have made a difference to your ranking Head back to ubersuggest And re-enter your domain name, if needed On the main screen, click on the organic Keywords tab: This will show you all the keywords your website is ranking for in the Traditional results, you can even export the results in Excel, save the data and Recheck a few weeks later, so you can compare rankings and check if you have Gained any positions, If you are not ranking for any keywords between Position 1 and 10: it means you’re not on the first page of Google for any Keywords, so there is a lot of work to do To make things simpler, moving forward.

I suggest you create a profile in ubersuggest for your website, which will Track your progress automatically, so you don’t have to keep downloading Excel. Spreadsheets and see in seconds, if your doing well or not Unfortunately, ubersuggest doesn’t track rankings for Google. My business listings In Google Maps, so it only gives you half of the picture To do this head over to a Site called localFalcon.

Com Local Falcon is a software that allows you to Track how well your Google, my business listings, ranks directly on Google Maps For a given keyword, I love this tool as it is very visual and you can instantly Get a feel of how well or badly your business is doing. Local Falcon is not a Free tool, however, you can create an account and run one free scan, which will Give you a good idea of how powerful this can be for your business.

Let me run Through an example with another dentist, called Denton dental located in Nashville USA, Once you’ve created an account click on scan on the main menu Start typing your business name in the business field. It should come up. Automatically, Please note that if you have decided to hide Your business address in your Google, my business listing you won’t be able to Run the scan Add the keyword you want to target.

In this instance, we’re going to use “ dentist Nashville” Choose the radius you want to target and then the distance Either in miles or in kilometers, Then select the grid size, Click on run, search, You will see dots showing where your business ranks and in what position. Based on your criterias, Any position beyond three means: your business is not Featured in the map pack, which really is where you want to be Clicking on the Dots will give you access to more details and check which businesses Rank above you and how far down you are on the list, Local Falcon stores all your scans, so you can easily compare them and Understand if you are making any progress over time Time to move on to our last item external links, External links, pointing To your site are one of the most important factors that will influence Your online visibility, In summary, the more quality links you have pointing to Your website, the more relevant it will appear to Google, who will reward you With higher rankings, But how strong is your link profile? To check this go back to ubersuggest.

Com once more and search for your Domain On the main screen check what your domain score is. This score is Calculated on the basis of external links pointing to your site, The lower the score, the weaker the site Run the same scan for your competitor’s Site and look at their domain scores If your score is lower than theirs is Because they have more valuable links pointing to their site than you do This Means there is a great chance you will be ranking lower than they are for the Keywords, you are targeting.

The solution. Try getting more web sites to link to Yours, If you don’t know where to start, you can spy on your competitors, links by Clicking on their domain score, This will show all the links pointing to their Site Just try to get the same links as they do. That’S it for today now it’s Your turn Download the SEO audit checklist and run through each item. One By one, I’ve made this very simple to use just put a cross in Yes or no box and it will change color automatically Once completed.

You will See how well or badly you’re doing just by looking at the overall color scheme, And which item you need to address based on priority Hope you liked the article if You have any comments or questions post them below and until next time, happy Marketing

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