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Online Marketing

Designing Blog Elements in Canva

My own personal branding and I wan na incorporate that into my blog, but you know on a budget but by myself, Yeah,’cause, we’re ballin’ on a budget Of course. So I’m going to show You how to actually make different blog elements using Canva here on The Journey, So when building your brand and building, whether it’s for personal or for business and designing these elements, it’s important to be consistent with it.

Because if you start Throwing out one design and then in a week later, You have another design, People don’t know really who You are or what to follow, So it’s important keep that on track Yeah. So let me go ahead and Show you a quick demo of how to actually make Those blog elements using Canva, absolutely free, Sounds good Cool All right, so you told Me you wan na really like elevate your brand and start creating your Own branded content, So we’re going to use Canva for that.

I love Canva, just because Of its ease of use, Anyone can go in and edit it I mean. I know Photoshop and All these advanced things, but Canva just makes it That much easier and faster to actually create this content. So what we’re actually going to create today is basically your featured images, we’re going to make them A little bit more branded and a little bit more elevated make them stand out a little bit.

We might have a little Extra bonuses at the end too Perfect, But I see these burgers Like Whataburger review, the In-n-out review Hopdddy All these different things We wan na go ahead, get in Canva and check this out, You can get there by just By going to Canva.Com but right in the top there Where it says design anything we’re just going to type Blog and see what pops up, We have blog banner and blog graphic, So I’m probably going to Use just the blog banner, So it’s not as big or This image right here, they’re, not that big, we Want them kind of small and choose blog banner And what’s cool about this Especially, if you don’t have that design eye is, it gives you tons of templates to start from So earlier you were telling Me some of your colors are those green colors right, [ Alex ] Right, [ Nealey ], So you can see here.

There’s not a lot of green and that’s okay, You’re going to be able Edit all of this content, So I’m going to let you kind of go ahead and tell me which style you wan na use. Let’s choose The Art, Exhibit one [ Nealey ] All right, so you Chose the art exhibit template. I like it We’re going to go ahead and edit it and make it kind of your own. So we obviously don’t Want the art exhibit Let’s check out, let’s do one of your most recent reviews, which is WHATABURGER review and then “ All about Their burgers and fries.

” A little bit there [ Alex ] Yeah, [, Nealey ]. So what’s cool About this is this font might not be your font In the upper left. You can actually go ahead and change that and it’s linked up with Google fonts. So anything on google Fonts, which is usually what most websites use what your brand uses you can add here. So, let’s scroll through And find your brand, So I know you liked Poppins So we’re going to go ahead and use Poppins right here, So Poppins’ bold.

So we’ve got that Whataburger review and maybe we don’t want this Whatever this background is it’s kind of blurry, Let’s go ahead and add in a burger, So we’re just going to pick a burger’cause. I don’t want to go to your website, I’m a little lazy, I’m going to go ahead. And search photos and just type burgers, I wan na keep it free and then search. So all these burgers are absolutely free. I can go ahead.

Add it On here, just like that And wallah We’ve got a Whataburger review all about their burgers All right. So that’s Just the basics of Canva, using the templates adding The background image adding some text change the font. Were there any other elements. You really wan na add to this image. I’r not really sure What kind Of options am I looking at All right, so, let’s just check it out. So, on the left hand, side, we’ve got different options and we’re going to go to elements.

Elements are just different. Images ingredients and all these other things inside of Canva that you can use So I wan na talk about grids for a second Grids are basically –. Let me just throw that on there. They looks like a little cloud and some grass and stuff right, But this is really for, if You wan na add an image here without having to style it yourself, It’s really great for templates. So if I had that post there And then I wanted to add another picture of a burger right here.

It throws it in just like that. So then, if I have another image, I could just put it right on top and then the template Changes with that image Super helpful when you’re Making your blog post, you don’t have to always going to edit it and style it move it around. Those little things help out tremendously. So, let’s move on We’ve got different shapes could add different Shapes on your website style, however, you want move it around.

Just like ( beat box music ), But you go ahead and change the Colors right at the top left, You said your colors are Greens, so I make that green green again. Maybe we want this kind of. I don’t know just randomly up here. Why not we’re just going with it And then, if you don’t want It there like, I, don’t You can just hit, delete and it’s gone So there’s all sorts of different icons and different elements you can have.

If I search burger, for example, I can probably find a Lot of different burgers. Remember you wan na click on that free icon. We’re try to do this for free [, Alex ], Absolutely [, Nealey ]! I really like This little guy right here That is only works. You Can’t see the content Cool, maybe that works But yeah. There’s lots of Different things, you can do You just search in the Top left under elements, if you wan na, add your Text you can do so there You wan na, add a different background.

You can go through all your uploads, I’m not going to go through uploads and you’ll, see all my randomness And then you can categorize your stuff by folders and things like that. So then, when you’re done, you would just choose download. So let’s download this bad guy and then go over to your website. Go to your Whataburger review, Let’s edit, that post! Let’s change this image upload ours! So once it’s uploaded, remember that all text Is super important WHATABURGER REVIEW Juicy burger posts for the caption and then select and update.

So now we can go back to our website. [ Alex ] Looks so much better. [ Nealey ] We have that Whataburger review is they can see that super quick and easy? Not everyone likes to read these. They, like flip through the images they’ll see that image and they’ll also see The Whataburger review So now, what’s super cool When it comes to Canva, if you end up upgrading To their premium license is the ability to resize your content, you’ve already created.

So if you say you wanted The same type of template on social media’cause Branding is super important. It’s super important to be consistent. You can easily resize this To say an Instagram post Click resize at the top search Instagram Instagram post copy & resize, and then it threw it together. And an Instagram post, You might need to update some of the different elements if needed, but it makes it super simple to really have your brand everywhere.

[ Alex ] Right. So that was awesome. What else can I do in Canva for my blog [ Nealey ]? Yes, so what a lot Of people will do in Canva, especially on a blog, is Create their own custom ads So those little things that will end up on the widget sidebar. So let’s go back to canva’s home and then we’re just going to Search Ads see what pops up, So we have a Facebook Ad That’s a little too wide a leaderboard Ad large Rectangle and a medium rectangle, You should probably just Do a medium rectangle, keep it simple, And then we have all of This different content, We kind of wan na, keep it consistent to the look and feel That we had with this So let’s actually just Do this from scratch? So when you go to elements I’m going to throw in this grid, keep it easy on us right.

[ Alex ] Yeah [ Nealey ], And then you had Your recipe book right, What was the recipe book about? [ Alex ] Taco, Tuesday recipes [, Nealey ], All right. So this whole Ad is going to be about your Taco Tuesday recipe book. So I wan na search for a taco image, Which one looks good to you: [ Alex ], All of them, (, laughs, ), [, Nealey, ] You’re, not wrong; [ Alex ]. Let’s do the One with the limes yeah [ Nealey, ], Perfect All right now I want to Make this a little darker just so that the white Will contrast on it, You do so with the adjust at the top.

Now I wan na add some text in Taco, Tuesday Recipes and that’s obviously way too big, not the font. We want And not in the colors, So we wanted Poppins’cause, it’s poppin’, (, laughs, ), I’m real corny, guys All right. We also wan na change the color. I didn’t change. All of it All right go back to Poppins Poppins Poppins Poppins. There we go All right and then we Wan na change the color make that white we wan na change the size.

That’s way too big That looks good, And now with this I don’t really want That extra space there, it’s kind of too much You can go over to spacing And then go to line height and then shrink or expand this as needed All right, so we got Taco Tuesday recipes, Let’s check on the other posts, so we make this consistent. All right! We’ve got these Little white lines here so, let’s make sure we have that It’s going to be over in elements and then shapes, I hope, Nope, I hope nope.

Oh, then, you go over two elements go down to lines That makes more sense And then also that white turn it around Got to shrink a little bit And then the regular Commands like CTRL, +, C CTRL, + V, things like that work here You hit CTRL + D. If you’re on a windows, computer or Command + D, it’ll duplicate it nice and easy for you And what’s cool about Canva is it kind of will make A little bit of a grid, so you can see it, it shows that it’s even With the other one, So you can throw that in there And now we have our Taco Tuesday Recipes.

Now, if there’s anything else, you wan na add you can always just kind of search, see what other things pop up. Maybe you wan na add Some random little tacos in the top left or on top Cool, and now once we have this we’re going to want to download that then go over to your website. Now we’re going to throw it Under the widget area, So we wan na go over to Your WordPress dashboard appearance and then widgets and then we wan na actually Add an image here So there’s an image on The left hand column just drag that right over I’m, going to put that above –.

Actually, let’s put it Below the recent posts, We don’t really wan na title and we just wan na upload that Taco Tuesday Recipe image Now what’s important, With some of these images that you throw on your Website in the bottom right, it’ll usually try to make It just the medium size Now our medium size is the full size, but for those you’re reading, if you have an image, you’re uploading make sure you put it on full size.

Otherwise, it’s going to Make it a lot smaller than it actually is, Let’s go add to widget save. If you wanted to link to your landing page that we created earlier, you can go ahead, do so there And then let’s check it out, It’s going to go to your website and then let’s check Your WHATABURGER REVIEW and then bam. We got your Taco Tuesday Recipes [ Alex ]. It looks good [ Nealey ]. So if someone click that it’ll go to your landing page, see all about your recipe book and then you’ve got it So Canva will let you really create almost anything you’re wanting to What I would recommend.

Is just going through all of the designs They have it right here. It’s like Canva print posters, logos, desktop Wallpaper blog banners Instagram Stories literally everything, But what I would highly Highly highly recommend is always keep your brand consistent. Now, there’s lots of templates to use and it sounds really cool. Don’t just go and start making all sorts of different stuff. It’s going to confuse your audience.

If you start doing that Perfect, do I think I’ve got it all I’m going to go home play with Canva, see what I can create. Let us know in the comments below if you’ve ever used, Canva before Yeah, and I really Hope this inspired you to really elevate your brand using Canva or whatever else you wan na, create it with You got some value out of this article. Make sure you smash that Like button, let us know, While you’re there Subscribe to our blogs, so you get this content first.

This is The Journey. We’ll see you next time.

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Email Marketing Best Practices to Grow Your Business

That’s pretty incredible! Ready, Born, ready, Welcome to The Journey Today. We’re talking about E-Mail marketing best practices to grow your business, All right, fun fact Nealey! This might surprise you, 86 % of consumers actually want an e-mail from you once a month. That’s pretty incredible, But that’s getting ahead of ourselves.

How do we really build that contact list and that subscriber list Right contact list? So there’s a couple: Of things to point out, First of all, Yes, you Do want their permission, So a couple common ways Start with a form fill out a form. Maybe it’s on your website. I know we have that with GoDaddy. True I’ve seen a lot of those Yeah somewhere on your website like if you want to Subscribe to our newsletter or be the first to know, what’s happening, You can sign up and they opt-in.

Another way is to, of course, promote across your social Media platforms as well, You wan na stay in tune, subscribe here And really, I think, about call to action. Okay, What can you do? One that definitely reeled me in recently was a local pizza shop in San Diego, where I live As they do ( laughter ) And they basically were promoting that “. Hey sign up for our Newsletter and on your birthday “, you get a special deal.

”. What’s that special deal, Free slice of pizza, duh, Nice, (, laughs, ), I’m all about that. I prefer the whole pie but…, So you can do kind of The same thing right Like you, build your list: You have your service, your products, You can give either a discount or your own version of A free slice of pizza To kind of like sum this all up, is you’re giving value of Some sort to your audience In exchange for charging for it they’re giving you their e-mail, That’s basically the cost.

If you will So the more value you Bring to your audience the easier and more Willing they’re going to be to give you their e-mail so that they can get you On that contact list Exactly Now, what do we do about creating the actual e-mails themselves? Yes, the content Right, So you know what Why don’t just show an Example of a business crushing it with content on their e-mails. Let’s go All right, All right Nealey, So I thought it made.

Sense, after going through all these best practices, With e-mail marketing to actually pull up an example, So I was looking at this. Well actually, my whole inbox, (, laughs, ) And I was like which subject lines are Grabbing my attention: Okay, This is a e-mail from Canva and the subject line was “ People, heart,”, so use emoji, “ Quotes” period. So with this just to Go through an example, what I love about this Canva e-mail and it caught both of Our eyes is the banner And look how clean it is.

“ Inspire your followers.”, It’s crisp, it’s cool And then also I love The little call to action in the top right says: “ Weekly newsletter, Learn and be inspired,.”, Just kind of subtle call to action, right, [, Nealey, ], Yeah, [, Emma ] To sign up And then, as you, scroll down notice that there’s not a ton of text and it’s again very visual, And so they have these bullet points Of what they’re trying to get across for to get people excited about the tips? “ Be a force for change.

,” “ Use a positive metaphor:,” and “ Make it visually stand out.”. So this e-mail is educational, [, Nealey, ], Absolutely And right below it. A Giant call to action: Why is that super Important in our e-mails, It’s super important because You want to think about: what’s the purpose of your E-Mail in the first place, What are you giving your audience And if you’re going to Provide a call to action like Justin just pointed out, it’s a very clear big Button “ Give it a go.

” And then, in addition, they Have these awesome templates So they have some for Facebook. Posts Instagram posts and essentially, when you click on it, then let’s say you went To the Instagram post, one From there they’re going to Give you a template to apply Canva for your business in an Instagram post. Also, Instagram story helps. So you see it’s very, very cool It pops. It’s not a ton of verbiage,’cause! That’s when you’re Going to lose the reader Yeah, We don’t like to read just A giant block of text, It’s really cool to see.

It just sectioned off bullet points, nice and easy, nice and small to read and a lot of just visual Elements to keep my eyes engaged Absolutely And then you’ll notice too. On the bottom of their e-mail, they have their social media links, So they have Facebook, Twitter, Instagram, Pinterest and Linkedin. So this is a great opportunity right. If I’m opening your E-Mail and I’m a customer or potential customer I wan na go and check You out on other sites Make it easy for me to do that.

So e-mail newsletters are Great to cross-promote, [, Nealey, ], Absolutely Ooo, also Nealey. Another thing I know you’re familiar with this, but you’ll notice above the social links. What do we have here? A giant? Well, not so giant It’s pretty little, But it’s an unsubscribe button, but there’s a giant meaning behind it. So the Canned Spam Act says that every e-mail marketing Newsletter you send out has to have two things at the very least, An unsubscribe button and a location.

Now I know some of your Are just solo-preneurs or your home business is at home right, So you can put PO boxes here, but it does have to be A legitimate address that you can receive mail to.’Cause if you don’t follow these you’re, essentially becoming Spam and we don’t want this’cause, we know you’re A legitimate business All right Emma That was an awesome demo. I hope it really helped you with creating your own e-mail Newsletter campaigns So now you’ve got the subscriber list.

We’ve got the content. How do we know it’s working Great question? So definitely wan na look At unsubscribes right, That’s probably an obvious, And this is something you Want to keep an eye on.’Cause, it’s going to inform You that maybe your audience isn’t exactly as organic as you thought, and you need to continue building it And also maybe reconsider the content which we’ve just spent A lot of time covering what makes great content Also looking at open rates.

I know we do this a lot. On the marketing team, when we’re putting out E-Books and webinar invites Check it out, you know, Are they opening the e-mails And then, if they are in Fact, opening the e-mails are they actually clicking. On your call to actions Your links And I would encourage You not to be discouraged about the open rates Because with e-mail, it’s not Going to be a 90 %, 100 %, 80 % Open rates are going to be Pretty low but that’s okay, You’ll get! I don’t Know anywhere from like 10-to-20 is about Average percentage-wise That’s right, But even if they’re Not opening your e-mails, they’re still seeing your headline and they’re still seeing your business, which increases that brand awareness which your top of mind All right Emma.

So what are some other best practices? You can give the audience here on just really killing it. With their e-mail game, Yeah list maintenance So about every six months, go in pay attention to look who’s. Opening your E-Mails who hasn’t been, And the ones who aren’t Opening your e-mails isolate that list and let It chill for a little while ( laughs, ) And then remind them Down the road like hey and see, if they’re interested Gauge, it again feel that out, But definitely do that.

Every six months, Yeah And most e-mail providers that you use for your marketing campaigns. You can set up groups, so you Can easily move them into a haven’t heard from me group or a hot leads group Or a cold leads group or, however, makes sense to Really organize your listing so that way you can kill the game. All right, that’s a wrap! You just learned e-mail Marketing best practices to help grow your business And hey comment below Your best subject line for the world to know And while you’re there make sure you, like Subscribe to the blog, so you know when these Articles are coming out.

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Online Marketing

Four Online Ways to Grow Your Business | GoDaddy

Is getting traffic – now you ’ re ready to grow. Let ’ s. Take a look at four online marketing! Methods to win more customers and keep them coming back. Business listings paid advertising Email, marketing and social media First up business listings: We ’ re, talking online directories review Sites and maps Great ways to reach customers And most of them don, ’ t cost you a penny: Google, My Business, Google Maps, Yelp Bing, Mapquest Foursquare –these are just some of the many places you ’ ll want your business.

To appear Search engines, pull information from these Sites and display it under your web address for local search results, Not sure where or if you ’ re, listed, Simply search for your business online and See where it shows up then claim your listings. This allows you to make updates and respond. To reviews – which is especially important for managing negative reviews, An easy way to manage all your directory listings.

At once is to subscribe to a service such as GoDaddy: ’ s Get Found, Adding and updating your info in one place. And then sending it to multiple sites and apps with a single click, can save you loads. Of time Let ’ s move on to paid online advertising. – an investment that can generate big returns, Search engine advertising and sponsored ads Are designed to drive traffic to your website, Google Adwords Bing Ads Facebook and LinkedIn Are among the many places offering paid online ads – often called pay-per-click advertising In general.

Online ads are affordable and Easy to execute, They can target a specific demographic location. Or interest and provide valuable metrics for measuring what ’ s working and what ’ s? Not When people click your ad be sure they land On a focused page with a clear call-to-action – one that converts them from prospects, To customers Now to email marketing, It ’ s a powerful way to reach customers – if You do it right, Do it wrong and you may end up annoying them.

Or worse, getting slammed as spam Always remember – one email equals one. Call-To-Action Have a clear goal and zero in on it with engaging But concise messaging Use your customer, ’ s, name, send them emails. Triggered by certain events like their birthday and cater to their interests, Research shows personalized emails, have much Higher open and click-through rates than generic email, This means better engagement and ROI.

For you Reassure customers, you will send only valuable Email, They ’ ll. Thank you by continuing to open And read your messages, Effective, email marketing takes time and effort. You can streamline the process with the right. Tools like GoDaddy Email Marketing, This tool provides a drag-and-drop email, composer Clickable buttons address management and reports that show which emails are opened. Clicked and shared Finally, there ’ s social media, such as Facebook, Twitter YouTube LinkedIn, Pinterest, Instagram – just to name a few Social media blogs offer a cost-effective Way to generate leads, drive traffic and nurture customer relationships With so many sites.

It ’ s worth doing some Research to figure out where your target customers – and competitors – hang out, Then make sure you ’ re. There too Remember on social media content. Is king, Providing compelling fresh content? Is the Fastest way to attract people and gain a following Customers who appreciate your content, share. Your page, with their contacts, who share it with their contacts, who share it, with…well You get it, You ’ ve, gone viral.

To recap: business listings paid online advertising. Email, marketing and social media are four easy ways to move your business to the next Level Want to learn more Check out the links below this article.

 

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Online Marketing

How to Make an Opt-In Form for Your Email Marketing

They can Just sign up right there, you can have it at the end of your post. You can have it in your Social media profiles – Really, you can put it Anywhere that there’s a link, So I heard that you can buy A list of email addresses: Is that really the best practice Yeah? That’s a no We’ve all been added to lists where you get these Emails and you’re like who the heck is this from That’s true: That’s a one-way ticket to spamville.

So don’t do that. Don’t be that person. The easiest way is just To give your readers the opportunity to sign up and then they’ll enjoy the Content that you’re sending and most likely read it Now. I know I’m already a part of a lot of different email lists and I wouldn’t really Wan na join another one. So what do you do to make someone Or entice them to sign up Yeah. Obviously your Fans are going to join’cause, they want your content, but some of your readers and fans may need a little extra incentive and that’s where an Opt-In incentive comes in So this can be anything where hey sign up and You get this freebie or you get my checklist on How to be more productive things like that, Just give them something that Encourages them to to sign up so that way, they’re not just Signing up for another list And a lot of times you Will have people sign in get the little freebie and Bounce and unsubscribe, But a lot of the time you Will have people who will stay And if you have great content, They’re going to stick around and that’s more opportunity for you to market you and your business As you’ve often heard content is king.

So now Morgan, you have Your email subscribers, but now how do you keep them Yeah, so you wan na make sure number one is that you have a really eye-catching subject line. I think one of the easiest way to do this is to throw an emoji in there, because when I see that Those emails stand out And don’t just go. Emoji crazy’cause, that’s a little too much, but you wan na have just a little emoji, just get a little color a little pop and then also have a subject line that really says ooh.

I need To click that I want that, So yes, content is king, and so you wan na make sure that content is super relevant to your audience. They signed up and they wan na stick around for what they signed up for That’s what they’re expecting. So if you have a newsletter that has the top five articles of the week and then you change it up on Them and you’re just saying hey: this is what I did today and here’s a vlog about my life.

You may find people who Aren’t really into that, because they actually really liked your top five articles of the week So make sure that your content is relevant and really driving to not Only what your users want, but also what you want for your business. This is a huge opportunity to convert these users Into paying customers so you’re going to have to balance that And another way to get people To opt-in to your email list is to have subscriber-only perks.

I know I’m a part of some email list where you get first chance at merchandise or opportunities to see different articles before everybody else does, and it kinda makes you feel special Part of the cool kids club Exactly And the next thing is: don’t Email, your subscribers everyday [, Morgan ]! No, You don’t wan na be that one That floods, everyone’s email, We know who you are company X, (, laughs, ), Unsubscribe So make sure to space it out and give your subscribers a Breather every now and then So guys you need to get started.

Creating your opt-in, And your email list now It is so important, Even if you don’t have a product, yet you have people who will be following you and you want to start creating And building that list, even if your product is a year out so that way when it is ready to launch boom, you have an Instant base of customers that you can now sell to Don’t wait, And I know it’s a lot of work in coming up with these emails and I’m already doing social media, I’m already doing blog Posts but make the time It doesn’t have to be like we said.

Definitely don’t do once a day. It doesn’t even have to be weekly just find a nice cadence, so you can start getting People on your list and giving them some value All right guys, I hope You enjoyed this article on what is an opt-in form and how to effectively use It in your email, marketing And I’m curious. Let me know what are Those companies or people that any time they send you an email, you click it and you check it out, Comment below And make sure that you, like this article, Subscribe to our blog And also ring the bell.

So you know when we have new fresh Content coming out, This is “ The Journey” Thanks for reading and we’ll see you next time,

 

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Online Marketing

How To Use Google Analytics for your Business

What is it it’s a tracking token that you get to put on your website and then it gives you so much information about the people who are Coming to your website what pages they’re visiting when they’re, coming, how they’re coming and the best part about it? It’s free! I like free, All right so first step we’re going to to go google.

Com/analytics And then we need to sign Up for an Analytics account All right, so it’s going to bring You to this landing page Hit Sign Up, So we’re just going to name this one Morgan Test for my test website And then you can choose to share your data with a variety of things. I’r just going to click those Right now it’s up to you And then click Next, Since we’re setting This up for our website we’re going to click.

We want to measure web. The next thing that we Need to do is we need to put in all the information About our website, So we gave this account a name, and now we need to specifically Call the website name, So this website is called upskill.Life and we’re just going to use the Same thing, upskill.Life, This is actually one of Nealey’s accounts that we’re going to be setting up for him. I think it’s, the Beauty and Fitness So pick an industry category.

And then you can obviously put your Time Zone and then hit Create. So now that you’re account is set up the very first page that it Brings you is your Tracking ID. This is the most important step. Just because you created an account does not mean that suddenly, Google is going to start Tracking your website, You actually have to do something with the code that it generates So right here, very top front and center it let’s.

You know that this is your code, But you don’t just copy And paste this code, you actually need this Code all the way down here this script, So what you’re going to go? Do is you’re going to put that on your website. Every website is different. WordPress has areas that you can do it. Depending on your theme, you Might have to add a plugin, but it’s best to go and Look at your website’s documentation to see how to Add the Google Analytics’ code So after that than I’m good In theory, it may take 24 To 48 hours to propagate, so that’s why you can come Back here to the status just to keep, checking and Right now it says no data received, so we haven’t Put it on anything, but it will say you’re good.

I have a site, we can go. Into that has traffic and has the code it’s Been there for a long time, So let’s go check out. One of my other sites, So this main page, this Kind of gives you a snapshot of everything that you’re seeing So right. Now you can see that there’s one active user on this site. You can see over the past few days more or less what how many Users have been there page views, balance rate and Just some other statistics, where they’re coming by country, when are your hottest hours, So these are other reports that give you even more granular data about the people who are Coming to your website, So this first one is real-time.

So if you can click right here, you’ll see the number of people active on your site right now or Over the past 30 to 60 minutes, You can see where they’re coming from just one person has been To this site recently, but you can drill it Down based on location traffic sources, where They’re coming from, but what’s more important, Is your audience in general? Yes, you can see a snapshot in time, but I love to go to the audience tab and then go to overview where I can see over a longer period of time how many people have Been coming to my site, So the first thing that I like to do this is just showing the Past week that’s helpful, but I let’s go back in time.

Let’s just look at 2019 as a whole just to see [ Sam ] Yeah one week doesn’t give you a lot of information. [ Morgan, ] Yeah and you may Wan na just look at a quarter or a month, but you can See bigger trends over time, So the default it’s going. To default to users, I like to also look at page views, And then it also has some Other just high level statistics for this period, which is great, you can see the Total number of page views the average number of pages per session number of sessions and so on, how long they’re staying on average and then the bounce rate.

So the next big category, which is one that I love, is Acquisition. This is where are your Customers finding you And I always like to do Overview first because again it’s just the dashboard That has all of the metrics in one place and then, of course, you can always drill it down. This would be able To help you to redirect how you’re, using all of your time Like you, could get more On social, then you know where to spend more of your time And you know promoting your business Yeah or if you don’t Having many people coming organically, it’s probably an opportunity that you’re not ranking in search, And so you need to probably do more SEO.

Another category is Behavior So once they’re on your Website what are they doing So, let’s click on the Behavior Tab and go to the overview, So you can see – and we’ve kind of talked about these on the high level overview. You know what how many Pages, are they viewing the average page time bounce rate, but you can actually see Where they’re spending the majority of their Time on which pages, If you go right here to Behavior Flow, you can kind of see a mapping.

Of of how a customer is going through your website, As you get more familiar, With Google Analytics and you’re using it more And more for your business, there may be certain aspects: Of the different reports that you love seeing and Others that just aren’t really valuable to you, So you can go to the Customization section and then create custom. Dashboards and views so that way, when you log in you see the most important things and then you can go back.

To doing what you do best All right, that’s everything! Google Analytics, I hope you found it useful. Let me know in the comments below what you’re favorite piece of data is to track using Google Analytics I’m interested. Is it Page views is it users? Is it traffic sources? Let me know And make sure that you like subscribe and ring that bell. So You know when we have new content coming out. This is “.

The Journey” we’ll see you next time.

 

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How Much Does a Domain Cost – And Why?

Coms and then there’s also like.Wtf so WTF. What’s the difference, You can think of a domain name like having an online Piece of real estate: Why does it cost no ( beeping )? Why does this cost so much? Have you ever thought? About buying a domain and then notice some Of them cost a dollar and some of them cost a lot more And you wondered: why is that Well you’re? In luck, We’re going to talk about That, today and more And today I’m super excited to be joined with my co-host Justin Nealey.

What’s up What up, How you doing Good to see you again Phenomenal glad to be here, So I know you got a Lot of questions for me and I’ll, let you just lay’em on me So, first and foremost, I think about cost, and why is it there’s such a range? I noticed that recently, You know something. Maybe A dollar to thousands like: why is there this range when it comes to costs for a domain? There are a lot of Potential reasons why So if nobody owns the domain name yet you can get a domain like a.

Com anywhere from like a dollar to about 20 dollars just depending and then, if somebody owns the domain name, which that’s those thousand Dollars that you see they’re essentially reselling it, You can think of a domain name like having an online piece of real estate right. That’s a good way to look at it. So they’re selling that off and they’re selling off that name, that’s been around for a While that’s super unique and that could potentially Give you business just by having that domain, Okay and then another thing I noticed.

I was so excited to talk with you, so I started just researching all this. I notice there’s.Coms and then there’s also Like.Coffee or.Wtf so WTF, what’s the difference, ( laughing ) Like why are there these differences There? So when the internet first began, we had just a couple different variations like the.Com net. Info things like that, Those are just TLDs or Top Level Domains, and then we have what’s called CCTLDs, which are Country Code, Top Level Domains.

That’s like a.Co.Uk or.Au for Australia, which really have a localized presence And then those new ones that just released not too long ago and there’s a lot more Releasing as we speak, those are GTLDs Generic Top Level Domains, that’s the.Coffee.Wiki.Ninja.Guru.Wtf.Singles, there’s a plethora of names and it was really established because all the good.Coms Are being taken right? Which is where that online Real estate comes in,’cause.

If you have a Great.Com domain name, you could sell it for Thousands of dollars, So you want it to be short and sweet, though right Absolutely. It goes back to radio test. If you got that 10. Second, Ad spot on the radio – and that’s all you could really convey – is that domain name? Is it catchy and would Someone remember it: Is it easy to spell If you have crazy cool spellings with a K for the krazy, it may not work and same thing goes with word of mouth.

If you can’t tell me what your Domain name is really quick and I can’t go back and Find you super quick, it’s not going to work out, But I imagine that’s hard. At this point in the game, there’s so many domain names Right Like how I imagine it’s pushing us to the longer domain names and lengths, because There’s so many out there Yeah in a way I mean some things to avoid: With your domain name, you wan na make sure that You don’t have hyphens,’cause, that’s just annoying.

Why, Like cool, go to my website, it’s this dash awesome! Dash website dash com – Oh okay, Dash all the dashes right, Yeah Or it having numbers in it like. If I tell you to go, To go to 1coffeeshop.Com, you might type in o-n-e or the number one Oh versus the numeral Or w-o-n. Potentially it gets confusing Yeah Right And attention spans They’re, just getting shorter Right millennials can attest ( laughing ) So with your domain name, those ones that are super short and sweet, they’re brandable They’re, for the most part worth what the cost is, So those couple thousand dollars.

It’s really an investment In your business, and especially if it’s your business name, that.Com was taken, it might be a good idea to Spend a little bit of cash and make sure you get that As we’re taking about domain names. I started to think well, where do I? Where do I go to get this? Where do I go purchase a domain name? Well glad you asked No, So you can go to Any domain registrar like GoDaddy is a domain registrar, which means you can go and Purchase your domain name So, but with domain names you don’t just purchase it once and done.

You actually have to Essentially, lease the domain – It’s still yours, but you Have to renew it every year Now most domains, you buy anywhere from one year to 10 years, but there are some domains. With some restrictions, So you really wan na Check out those options, Wait, why would that be? How come it’s not just Consistent across the board So to kinda go a little bit deeper. There are registrants, Registrars and registries Us purchasing a domain Name, we’re registrants Then registrars like GoDaddy.

They basically are a Vendor supplying domains – and we have registries Which control a.Com So Verisign controls.Com? Then you have other registries that control different domains. There’s that Donuts registry that controls a lot of The new unique ones and they set their own rules so we’re pretty much at Their mercy, if you will Right Okay, so I have another question for you and that is how do you Protect your domain name, I mean: do you need to go and put yourself on the.

Net, the.Com In order to protect it Right, it’s really Protecting your brand, If you just blow up and become this big success, Like I hope you will you wan na get the alternate Endings, the next best That way people aren’t trying To just steal your traffic, or potentially your competitors, Getting that domain name, I’ve seen it happen, they’ll get the.Net and steal your traffic Steal your attention and potentially slander you Cruel It’s a dog-eat-dog world out there, It’s pretty rough, no pun intended And what you can do most registrars like GoDaddy, has an Extra value added service to protect your registrations so it’ll protect it from hijacking protect it.

If you forget To renew your domain, That happens all the time, especially if you buy It for five years out Are you going to remember in five years, Sometimes not credit cards expire. So there’s that added Protection that you can get just to make sure that your Domain is always yours, Alright, that’s a wrap. First, I wan na give a huge shout-out and a thank you to Justin Thanks for having me The king of domains.

If you want more info like that, and you have questions Definitely comment below and be sure to subscribe to. Our blog Thanks see you soon.

 

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Online Marketing

How to Setup Online Ordering With ChowNow

If you have your own delivery drivers, of course, And if you’re using Websites Plus Marketing, you can add online ordering via Chownow right to your site During the COVID-19 crisis, Chownow is offering special offers for GoDaddy customers, So let me show you how to Add ChowNow to your Websites plus Marketing site. The starting point is Website Builder. You can add a new section by Going to the Pages and Sections part in your my site, pane or You can use the preview window and click Add Section where you want the new section to display That’s what we’re going.

To do because we want our new section to show Right below our header, The section we’re going to add Is restaurant online ordering There’s only one layout Available so let’s choose it, You can see the new section. In the preview window and the pane in the Right is open and ready for us to edit the section If you haven’t already Set up a ChowNow account, you can click the link to create one. This is where you’ll See all of the discounts that ChowNow is offering To GoDaddy customers, Let’s check it out Right now, as of April 2020, Godaddy customers get $ 100 off setup fees as well as a free Month of Google ordering a free email blast and a Free social media graphic to promote their online ordering, All you need to do is fill Out the form and click Submit to get started Once your account is set up with ChowNow return to your website and Continue with the setup process Back on Website Builder, you Can edit the text in the title to say anything, you want Try “ Now offering takeout Or curbside pickup” Next enter your ChowNow ID Which you should have received during the setup process with them, You can change the button.

Name I like “ Order Now” The last thing we can change. Is the background image click, “ Change, Image” Select the image you want, I like this one, so I’m going To choose it and click Insert If you wan na adjust the Image you can, but I think it looks good just the way it Is so I’m going to choose Done, That’s it! That’s how you Set up ChowNow to your site At this point, use the ChowNow App to manage the details of what shows, when visitors, Click the Order Now button.

Thank you Darlene. I love how easy it is to integrate ChowNow into Website Builder and as A consumer stuck at home, I appreciate being able To order from my favorite restaurants, so I can still support them. I hear you and I feel the same way, I’m happy to help. So thanks for joining me, Today, stay safe. Emma Thanks, Darlene stay healthy

 

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Online Marketing

What is CashParking? | GoDaddy

It’s called A parked domain, it’s possible to make money on your parked domain. Cashparking Is a GoDaddy service that helps you earn money on your parked domain? How, when you Associate your parked domain with a CashParking account. A web page is created. For your domain, GoDaddy’s advertising partners place advertisements on that Page, each time a visitor clicks, an ad you receive a share of the generated Revenue, the revenue depends on the number and type of advertisements that Visitors click: the displayed advertisements vary depending on several Factors, including the quality of your domain name and the amount and type of Traffic, your page receives your share of the revenue depends on the plan.

https://m.youtube.com/watch?v=yPWF0w0uAyY

You Choose when you sign up get cash parking payments via direct deposit PayPal, good As gold or by personal check, you can associate an unlimited number of domains. With one CashParking account, your domain doesn’t even need to be hosted at Godaddy, if you’re ready to put your unused Domain to work CachParking may be the way to go. You can find more information. By clicking the domains link at the end of this article,

 

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Online Marketing

What Is The Difference Between A Domain Name And A Website? | GoDaddy

They are two very different things. After registering a domain, you need to do something with it put it to work for you, Your domain can be used for a website for an email account or for both. You can, however, register a domain and choose NOT to use it for a website or an email account, BUT you can’t have a website or an email account without a domain When used for a website.

Your domain name is what people type into their browser to find. Your site — this is why they are sometimes referred to as web addresses. So godaddy.Com is the domain used for GoDaddy’s website. Registering a domain, however, doesn’t automatically create a website — it only means that you’ve registered the domain. So, for example, if you decided to start your own business and you thought of great name for it, you might copyright the name to protect it.

However, simply giving your business a name is only one of many steps that go into building your business In the same manner when you register a domain and want to use it for a website. You’ll need to first build the website and then find a host for it, so it can be visible on the Web. What’s a host Website hosts are companies that house serve and maintain files for one or more websites. Think of a website hosting company like a shopping center that contains several individual stores.

If you want to open a store at the shopping center, you can lease space and set up shop Just like a shopping center website. Hosting companies enable you to lease space on their web servers where you can store your website files and make them available for visitors to view Because you’ve registered your domain, you can use it at any web hosting company. You want Remember your store in the shopping center.

Suppose you decided to move your store and lease space at a different shopping center. If you packed up your products and moved to a new location, you would still be able to use the same name for your store. The same is true for your domain — regardless of where you decided to host your website’s files. Your domain remains yours for the duration of your registration. Godaddy is both a domain registrar AND a website hosting company — and we have the tools to help.

You build your website. This means you can register your domain name, build a website for it and get it on the web — all in one place, Do you already have a domain name? Don’t just let it sit there do something with it.

 

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Online Marketing

4 Ways to Measure Social Media ROI

Also this, I think, determination in small Businesses that they’re like “ There is no way to do this.”, So they love to hear about Roi return on investment. You get asked this too right Right. They end up spending so Much of their time on there, they wan na make sure they’re actually getting something back, Which I totally get right. You’re time is super valuable, you’re doing a million other things and then now social media Is added to your plate? How do you justify the time or the money if you outsource it like GoDaddy Social, You wan na justify that time and money and a way to do that is understand.

Are you getting a return on investment And the good news is there’s a lot of ways to See if you are or not, There’s data analytics metrics, but I’m going to break it. Down into four umbrellas of how to measure ROI, starting with number one brand awareness Cool, how do you Measure brand awareness, So brand awareness can be measured in one way that you’re, probably Already thinking at home, your number of followers How many people are following you More people following you on Twitter, seeing your tweets following you on Instagram Seeing your great photos following you on Facebook and Reading those great captions, The more exposure you have and the more followers you have seeing it that’s brand awareness Perfect And does that count likes and comments, and things like that too Totally So likes comments.

Love shares retweets. That’s just going to help You get in front of not only your followers The awareness there, but your friends and their friends, maybe their family members as well, So the awareness just Spreads like wildfire Spreadin’, the love Spreadin’, the love All right, so digging in On the analytics aspect, It’s easy to see the amount of followers you see the amount of Likes and things like that, is there a step further? We can go to really see the nitty gritty Yeah totally.

So that’s a cool thing. If you have business pages set up, they allow you a clear view of what’s working. What’s not working what time of a day a post works? Well, how many people are seeing It et cetera, et cetera, So with Facebook, you Have your “ Insights” tab And, what’s really cool, is it breaks down a ton of information And they even have a little Information button on each one. So if you’re reading a Metric and it’s like “, I’m not even sure what Engagement rate means.

”, (, laughs, ). You know you click on it. It’ll break down what it is Perfect And Instagram too. You have To make sure you create a or turn your account Into a business profile that way, you can see insights and how many people viewed Your page liked it commented what time of the week you Get the most engagement If you’ve turned your Instagram account into a business page. Let us Know in the comments below Just say, “ I’ve turned It into a business page.

”, So that’s with Instagram Twitter there’s the top tweet. So you can see that in your Twitter analytics as well So go in. There see what Your audience likes, in other words your customers and then have that inform Your strategy moving forward, which will also help you be More efficient with your time and give the customer what they want, Give them what they want, Give them what they want: ( laughs, ) All right, moving on Tip number two: where are we at with that? So tip number two: one Of my personal favorites customer satisfaction And you’re, familiar with This inside your business, whether you have a barbershop Or a car dealership, you can see it on the person’s face that they’re satisfied or not.

I can’t make a frowny face: Aw Darn it I was cuing them up. So one way you can do it. Online with social media is well your reviews. Your customers are going to tell you if they had a poor experience. Or a great experience But make sure you’re Reading those reviews Believe it or not, I still Come across businesses that don’t take the time To read their reviews, I’m like “ Wait. This is a great place “ to see if your customers Are satisfied or not.

” Also what they’re saying when They mention you on Facebook, Right, Especially, you have to Respond good or bad. I know most people will just Respond to the good ones and try to just ignore the bad Ones like they don’t exist, Just give them a response. See if you can make it right, apologize to the situation and move on Totally So again pay attention to What your customers are saying, They’re talking to you online And if you wan na even a Deeper dive into that we have another episode of The Journey on social listening so check it out So cool statistic: I read the other day: actually, a quarter of people who have a positive Experience at a business will go and tell 10 people Both online and offline – That’s pretty awesome.

All right. Tell me What’s tip number three Tip number three is actually Gaining new customers, which is your favorite, I know When I say “ You’re Gaining new customers”, you can picture just dollar Bills in your pocket Make it rain, ( laughs ). So how can you do that with all this social Media and online stuff Couple ways: One: your customers are going to Click on your Google listing for their directions.

I know I do that before Every business I go to because I get lost very easily, But if I’m clicking on the directions, I’m coming to your business and I’m coming to spend Money with intent Also calling Calling you That’s another great way to measure that you’re getting a new customer You’ve already learned. That a lot of customers don’t take the time to call So if they’re calling You they mean business, they are serious about Spending money with you, You got yourself a new customer And so because the Google Listing’s really important Yelp and that “ Click to call” you wan na, make sure I’r sure this obvious that everything is up to date, The right phone number, the right address The hours right.

How many times have you gone to a business? That said it was open, you get there and it’s closed And that’s a bummer Just makes me so sad. So sad, And also besides that, if you have a chance to Speak about your business, maybe “ About You” or add Photos do that as well too and make sure that’s up to date, Maybe you’ve remodeled. Since the last time you had your Yelp photos. Updated or your Google Add that in there spice things up Take some photos, Keep it up to date, so When your customer comes in that new customer, you just gained they’re getting an experience.

That they predicted that they expected Right All right, so we’ve reached The end of our journey, We’re on tip number Four, the very last one: What do you got for us Brand loyalty, Another one you’re familiar With the terminology, but what does it look like online? Well, there’s, don’t worry, It’s not tough math, but well, let’s see how It goes for Justin here All right, engagement rate. How do you measure that? Well, it’s pretty easy.

It’s the number of likes You receive on a post divided by the number of followers times. You guessed it 100 And that’s going to equal Your engagement rate ( mumbles ), Oh no! No! It’s not that hard, So write it down, keep it nearby And when you’re posting Check in do the quick, math And then you’ll determine is that engagement rate Where it should be, And what’s also awesome, About brand loyalty is actually 85 % of customers – 85 %.

I know that’s – almost 100, 85 % of customers will actually Engage with your brand if they’re, loyal daily And when I say, engage they’re going to be liking. What you’re posting commenting sharing on a daily basis And that’s huge That constant, like and That constant, following they’re, going to continue to see their stuff and they’re going to continue. To tell their 10 friends and onward and onward and onward All right, so that’s a wrap.

We just covered four ways to measure ROI when it comes to your social media. Make sure you, like this article, subscribe to the blog and ring that bell. If you Wan na see these articles first, This has been The Journey. Thanks for reading

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