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Online Marketing

How to Use Twitter for Your Online Business

Let’s jump in. I hear a lot from different businesses that Twitter is dead. It’s irrelevant! Why? Why should we be on Twitter? Give me what are some Pros to using Twitter, So I hear that all the time too, and it’s absolutely not the case – It’s on the rise popularity is growing and Twitter is really Unique in that, the real time that it embraces is What makes it so special So should all businesses Use Twitter or should some Are there certain use cases where you probably should avoid it? I’r a big fan, I’m a huge advocate of using all three Platforms, Facebook, Twitter and Instagram because they Work better together, Okay, But the thing about Twitter is and some view this as a Con is the algorithm So you’re not going to just see things in a chronological order.

Okay, So to keep your content Actually, coming up and being found, you wan na make sure that you have quality Content, not quantity, You don’t need to be Tweeting on steroids, Mass, producing content right. You wan na make sure that you’re giving something of value to your audience. What’s kind of the first Steps once I sign up What should I really look at So first steps. You definitely wan na start following like-minded users, Okay, And that can also help you to get in front of their followers, which will give you a really organic presence And then also go and engage.

With other users on Twitter, You know go and click retweet on something that makes sense to your business. That would also be of Value to your followers, So what about my profile? I know there’s some things that I should probably do just To make sure it’s consistent, What does that look like With your profile, you wan na Make sure that you have usually do you have a logo Yeah Yeah, so you wan na put Your logo out on your Twitter and definitely make sure Your handle is consistent, So that’s a at symbol and then the name of your business preferably Make sure that’s consistent across Twitter, Instagram and Facebook.

‘Cause. After all, you’re Branding yourself Right And then from there you Have a little bio description right beneath the photo and your handle Cool. So one of my just absolute favorite topics ever are hashtags Hashtag. I did it all. For the cookies right Tell us about kind of the Best practices using hashtags Like should we just go On a hashtag tangent, are there best practices What should we avoid? Give us a low down? Yes, so definitely real it in don’t need to go hashtag crazy, Okay, But I also love hashtags.

It’s a great way to get more exposure, They’re free to use, and it can help you to be found by someone who Doesn’t even know you exist Also, including an actual Caption that you’re writing it’s one of my favorite things to do when I’m traveling the country – And let’s say I did this Seminar right on social media – and I got a cool picture me – At the microphone feeling [ Justin ], I can see it now Feeling pretty cool at a trade show, and so I wan na, like get That out to my audience – and I caption it like “ Having a blast sharing # socialmediatips.

”. So then, it’s in my caption and then now, if anyone’s searching in the area or social media tips in general, [, Justin ] Right, I have a chance to be discovered, Seems more natural, Right than just having it at the very end make it Part of the conversation Exactly make it part of the caption, But do both by all means. Okay, You can get real localized with it. [ Justin, ], Really Yeah. So when I travel Like, for example, I was in Austin recently, I just wanted to know where’s a good place to Eat or get a craft beer, You know it’s a big thing in Austin, So I would just search # austineats and from there I found Out what tourists locals where they were going to get food and then that helped me make my buying decision So think about it as a Small business owner: how does this relate to you? Well, consumers are out There searching hashtags Right When they’re looking For a product, a service, a cup of Joe And then so, if you have these hashtags on your Posts you’re more likely to be found when someone’s Searching coffee, Perfect and what I would say, To you, when searching that joining in on the conversation With those hashtags that are relevant to what you’re searching and that’s what’s more Important about Twitter right Is talking to people and being social, social media for a reason, Yeah exactly it’s a two way street.

That’s the beauty of it Right, You’re, not just talking At your customers, anymore, you’re engaging with Them it’s a conversation and, at the end of the day, that’s what’s going to make your presence more powerful. If you have This two way conversation Right on. I dig it So next up, we have Really paid advertising.’Cause. I know I’ve seen Some paid promotions on Twitter every now and then Is there any relevance to that.

Should we test it out? What are your thoughts, I always say, start small and be sure you’re paying attention to the metrics, Otherwise you’re just blindly Spending money right At the end of the Month, you’re like wait: where did my money go? You’re like well Yeah, so just start small, So Emma so we’re Tweeting a lot we’re searching hashtags we’re using hashtags. How do we know if what we’re doing is Working and relevant Is there any place to go in And check what we’re doing There absolutely is a way to track Twitter.

Has this account dashboard that you can actually see even what time of day people are looking at your Tweets, which could really be informative? You know I used to work at a coffee shop and what we found is there Was certain times of the day that made sense to Tweet To get people to come in Right, Coffee, early risers, You can Tweet something at 5Am about what you have on what your drip coffee is or Your special foam on your lattes and that made sense you know And then so thinking About the time of day, looking at your Twitter Analytics to see what works best Yeah, But also the top Tweet Is really informative? What do yo mean by that? Like the Tweet, that Got the most impression, the most engagement, That’s going to help inform the Next Tweet and your strategy – Okay, Oh also the retweet.

If I’m getting a lot, Of retweets from users I know, oh they liked that you know They wan na tell their friends Yeah like I should include more photos of me skateboarding That got way more retweets and then that informs my next Tweet. So there’s two different Types of retweets, if you will There’s retweet and there’s a quote: Tweet Yeah. So while it’s fast and efficient to simply click retweet, You know back to the million Things you were doing Right.

We found it to be more beneficial. To quote, add your own caption.’Cause, then you’re, adding Your personal flair to it and you’re really explaining the relevance of that Tweet too. Why are you retweeting it Sometimes. I feel like I’m Spending all day on Twitter Is there a way for me. To not have to do that Like can. I just go and Do it just once a day’cause I have scheduled Things help me out here: I don’t wan na spend all Day on social media, I’ve got a business to run Absolutely so there Are ways to outsource [ Justin, ]? Okay, If you don’t wan na, do this Godaddy Social (, laughs, ): There are teams that can Take this off your plate, but if it’s something You wan na do on your own.

You wan na be beneficial with your time, So I strongly strongly Encourage a content calendar Okay! What’s that That what you get a Calendar a blank calendar, and you just plan out couple days of week that you wan na Tweet and Do it months in advance, so then you don’t miss piggy. Backing off of a holiday, Even unofficial, holidays, Like national hotdog day, There’s literally a random Holiday for every day, Yeah, and not all of them, are going to make sense to your business Right.

But if they do you Can really piggy back off of that with Twitter, but the Content calendar is going to be key to help you plan out in advance, So you’re not rushing And scrambling, like I haven’t, been on Twitter for a few days. I just need to go out there and Tweet. No One tool that I found. That is, pretty cool is Tweet Deck. Have you checked that out? No, I haven’t So Tweet Deck. Actually, let’s you it’s inside of Twitter Itself, but it let’s, you schedule out your own Tweets.

So that you don’t have to have to go in every day and post, You can literally take some Time or chunk out of your Monday and schedule out your content calendar, and it will just spin it for you, Yeah and I would just be Cautious with that, though, because while that’s Maybe a good way for you to manage your time. Rather, you wan na make sure that those times of day are Working for your consumers,.

‘Cause, that’s the key! You Want your Tweet to connect with your consumer at The most optimal time All right, thank you so much Emma. This has jut been a blast. I’r going to invest in Twitter now, Like it’s changed my life, so thank you. Hashtag life changing Hashtag life, changing (, laughs, ), Awesome! Well! Thank you. All so much for reading This has been The Journey. Make sure you, like Subscribe comment below, Let us know your thoughts and let us know what you wan na see next And thank you for reading.

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Social Media Planners – eClincher VS Hootsuite

These are two social media platform planners. What is a planner when you start getting bigger in your business, and you have more than one social media platform where you’re posting there are planners out there, where you can actually sit down in one day and plan out all your posts for the month or for The week or, however, you want to do it, each planner comes with different features, so today we’re going to compare each clincher and HootSuite, and I have a bonus for you today, I’m going to give you the name of the app that I use to compare these And you can plug in any social media planner in there and do your own research, because there’s lots of different ones and I’m not going to sit here and tell you, which is the right one for you.

So let’s go ahead and get started. Let’s look at e clincher and HootSuite now, like I said yesterday, I showed you I’m going to give you a quick review of what a planner is. Basically you go in. You make a post, you tell the planner where you want to post it. You pup. You add your own accounts and then you can plan them and I’m just going to show you real quick. How easy it is you can schedule, it comes up, asks you what time and then it posted for you.

So it’s pretty much that simple click. Click! Click you’ve got it. The time that you would have involved would be planning your posts, but you can take one post and post it on to 10 different media platforms, and that’s what’s cool about the planner. If you choose, you can save them in a queue like a an organized folder and you can recycle them. So that’s what’s nice about planners now, let’s go ahead and look at each clincher.

I just went in and this is what you really want to look at. Is what are you getting for your money and they have three different plans: basic premium and agency. You can see right here, the different prices and I just went right to their website. You can go in there yourself and look and get a closer view, but you can see there’s a big difference in the money. The biggest thing you want to look at if you’re new is how many profiles can I plan on and that’s the biggest thing and right here for their basic 10 profiles.

Now, if you’re starting to get bigger, you can do 20 and it says 3 users. Some people will hire virtual assistants to go in and do their posting and planning for them. Other people are running their own agency and therefore they can have unlimited. You brands in there and 40 different profiles, so it can get pretty huge depending on what your needs are pretty much. If you scroll down, everybody gets the same thing.

It starts your bottom plan, pretty much. You lose things like media library, CRM integration and team collaboration, and things like that. A little bit of analytics aren’t available to you. But again, if you’re, not a huge agency or you don’t have that many accounts, I think you could probably survive on the basic account for $ 59 a month. Now, let’s look at HootSuite, I have found what I’ve gone into the different plans.

Most of them do. The same thing, honestly, the difference is you’re going to find is: maybe they don’t post on Instagram, for example, where another one will and that’s really what you want to look at besides the money now here, you can get ten social profiles for only $ 29 a Month so there’s a difference you may go in and find they have a 30 day free trial, as opposed to the 14 days. I highly recommend that you go in check out the free trial so that you can make sure it’s the right platform for you, because again there are so many now.

Let’s look at apples, apples. I found this app and I’m going to put give you the link of it down below. It’s called get app and I can plug in any social media platform that I want and then I can compare them so here we have HootSuite. I’r going to take this one off. I had, I did add sprout social, but I’m going to take it off because so we can see there. You can add up to four at a time so today we’re talking about a clincher and HootSuite and you can visit their website.

It takes you directly there and we’re going to scroll down okay. I went ahead and put a social sprout social back in there and I kind of changed my screen for you here, because I want you to see how you can compare just by adding another social media, planner and and figure out which one is best for you. As you can see the overview they’re pretty much the same in what they offer you can use iPhone.

You can go on the web. Android typical customers are all the same support. The only one that’s different is a clincher does not offer phone support. So if that’s important to you write that down do a list of pros and cons and then you can go in and they have screenshots to show you what they look like. So if that’s important to you, how easy are they to use? How easy are they to navigate? You can go into the different ones and see how easy, now that earlier, I showed you a clincher very, very easy to use all right and now we have pricing, and this is when you want to start looking now.

Hootsuite says they start at $ 19, a month, a clinchers, forty-nine and sprout socials ninety-nine. We were just over there at a clincher and I believe it’s already 59, so these may not be totally accurate. Hootsuite was actually 29, so these are a little bit behind in the pricing. What I like about a clincher is: there is no credit card required when you go in and look at the free trial when you go to HootSuite you’d have to give your credit card a lot of people, don’t like to do that.

So if that’s important to you, you might want to take that off your list. All of them have great ratings and, let’s keep going down and again you can see sprout social is losing some of the features as we go and what’s interesting is they’re the most expensive. So there you have it. I want to show you what I use. It’s a lot cheaper and I highly recommend that you look at it. It’s called post, planner and post planner starts out at $ 3 a month.

Now you only get three social platforms, but if you’re just starting out and you’re just trying to get a feel for it, get the three. Do it start out with that three three social platforms get them going, get yourself in the groove for your planning things and then later go up to the $ 9 a month and you have the social 10 social accounts. I have done a article on post planner and how to navigate it.

I actually did a series of four articles. I will go ahead and post the one where I went in and navigate it um, but this will probably do what you need and it’s only three dollars a month or nine dollars a month. Again it depends on what you need. I hope this was helpful, but I am going to give you that app so that you can go in and start looking at all the different social media platforms, the planners and do some comparison on your own.

It’s a big decision so and it’s it’s something that the reason I say it’s a big decision. You don’t want to spend a lot of time, putting all these posts in there and planning them out and the deciding it’s not the right platform for you, because then you got to turn around and do it all over again. So take the time to research go in try out the tre free trials, maybe only post a few things see how you like them, then, when you decide what you want, go in there big time and get a lot of stuff planned and save yourself some time Thumbs up, if this was helpful and subscribe to my blog, I have a article every single day that will help you with your business, whether it’s affiliate, marketing or just working online, alright, and don’t forget to click those links below that’s to help you out with your Social media planner

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Sprout Social Review (Social Media Management Tool)

What does that mean? It’s a tool that will help you post your social media ahead of time, so you can schedule it post on several several different platforms and then forget about it and then till the next time. So that’s what a social media management tool is now this one. I’r going to show to you today I’ve been reviewing different ones, so, if you want to see all of them, you’re searching go to my playlist, I have a link below.

I also have a link down there for sprout social. The one I’m showing you today in case this is something you want to dig in deeper too, but I’m just going to do a basic review to tell you what it offers, and maybe this is something that you’re looking for. It’ll, save you a little bit of time, so, let’s dig in my name is Vanessa de boules and I have a blog called affiliate marketing mastery where I teach you how to earn a passive income.

However, I also teach you on my blog different things like email, marketing, social media management platforms and tools, different funnels that you can use so all the different tools you can use to build a business. So, if you’re not doing affiliate marketing, it’s okay, because there’s lots of information that will apply to your business and I post every single day – and I guarantee you most of my articles – will be roughly 10 minutes give or take.

I try not to stay here too long, because I do value your time alright. So let’s look at this real quick now do know. In a nutshell, this one seems a little bit more advanced than the others that I’ve looked at. However, if you here’s my thing, we’re going to look at it and then we’ll talk about the cost and why you would want this one or why you wouldn’t? Okay, I’m not going to lie to you. If you’re brand spanking new, you might think well shoot.

I don’t want that, but there are certain people who are new. That would want this, so the world will talk about that in a minute, but it is kind of like an all-in-one box, the one-stop shop. It not only helps you post your social media posts on different platforms, but it also helps you to analyze a lot of different things like your engaged and who’s who’s. Following you, who’s reading you and all these different analytics, which I think, if you’re really big into the social media platform, this really does a lot.

Now, if you’re just looking for something to schedule your posts and you’re not really into the social aspect or engagement part, then this one probably isn’t for you. So I’m not going to you know. I just want to point that out. So you see some of the different things that are like I said Henery to either. Here is a snapshot of some of the em of posting. What I love about this one, any one of the social media platforms that I show you will have a way for you to put your post into a calendar and it’s very visual.

I love that, but what I love about this is, it will tell you hey, you can take the same post and put it on three or four different places and we’re going to show you where that post is that’s what I love about this I have been Using I basically used a social media planner just to post, because in my marketing I’m more into the search based marketing, where I do more into keywords and things like that.

I’r not really out trying to throw ads and things in front of people as much as I want them to search for me. So there’s two different kinds of marketing, but this I love the one that I’m using is post planner and it just basically I can go into the calendar and put them in, but it doesn’t show me like hey the same post is in three different places. I really like this feature, because you can see it, you can see where you’ve posted them and you can use the same content in different places, so that is a plus in my ice now, the next one.

I wanted you to see here that you in the analytics that you can look at your audience, demographics and that’s really important if you’re on Instagram Facebook, all these different places, where you’re trying to target a certain audience and a lot of times when we’re in business. We target a certain audience and then, as you go along for several months, you might start getting these analytics and you’ll go wow.

I was targeting females 20 to 35 and iPhone that females from 35 to 50 are following me. So you know, then you can rethink your messaging and stuff because for some reason, you’ve attracted a different crowd and that’s going to happen. That’s why just a tip when you’re asked to pick your market go ahead and pick one and don’t overthink it and talk to that audience and then start looking at your analytics and sometimes you might have to tweak things.

I know I spent a lot of time with that and really I it made me really frustrated and when analytics started coming in I’m like oh okay, this is where I need to be talking or targeting all right. So that’s just an example. Here’s another snapshot of your followers, so you can see that 52 % of this one is male, 48 % is female, which is got a 50/50, but you see your Twitter stats, the different things and then your daily engagement.

Remember you want it if you’re really into the social engagement part, you can track that. Did this post really get people to engage, because that’s what I’m looking for and that’s what I want to track and it’s right here sprout social will track that for you. Let’s talk about some of the pros and cons before we do that, though, I want to bring up the pricing because I told you it was pricey, so I want you to see it and again don’t let this turn you off again.

I don’t use it because I’m not into the social engagement part, but you do get a 30-day free trial go in and try it out and and and and play with it now the standard one you can already look at the prices is $ 99 a month In like wow, that’s a lot, but if you are brand new and you’re already rocking it on Instagram or Facebook and you’ve got thousands of followers and you love to engage and you’re just that person then go for it you this plot.

This program would probably be good for you you’re already doing that social media part. Now you just have to find a way to schedule and then add that element. If you are looking to start a business where you might have other people coming in. Maybe your your helping other people, their social media platform, then you would want to look at the professional account or maybe you have a virtual assistant coming in to help.

You know I’ve talked about this before, but not everybody sees every article. So if you follow every single article, I apologize for being repetitive, but you can start a business where you will post for other people and they pay you to do that. And then you would absolutely want one of these bigger memberships so that you can handle everything. But here’s the biggest thing on a standard to professional.

You can only do five social profiles and over unprofessional you can post on ten at a time. So again, if you’re brand new, you probably are not on five platforms right now. You hopefully have learned that you should be focusing on one and really growing it, and once you are in them the move that you know the groove of posting on it all the time you’ve got it going. You’ve got a good following then you add another one.

I know that you see all these gurus out there and they’re all over the place, one. They probably have people helping them and two they weren’t all over the place in the beginning, so just focus on one and again I’ve got postplanner down there. It’s I think it’s like three dollars a month. It’s really cheap, that’s you know and it’ll. You know. I think you can get on three platforms. Three to five.

I can’t remember right off the top of my head, but and you go in and you can post and that helps you get it started if you get really big into the social media things. I definitely would would suggest this one again, I’m not an affiliate on this. I’r just trying to give you some information to help. You make some good decisions in your business all right. So, that’s that, in a nutshell, try out the 30 day free trial go in there and play with it you’re going to learn more from actually doing it than listening to me and that’s why I don’t typically like to do tutorials, because these programs all have tutorials And you can fly around and look in directions that you need to go and not just follow where I think you need to go if that makes sense.

Alright. So let’s look at the pros and the cons. Okay of this is it this preference, some of the pros it’s gorgeous, it’s very pretty, and some people like that, it’s much more attractive than some of the others. It’s very the layout is really nice. It’s very easy to look at easy to work with. So it’s not, maybe we could say it could be social media management for dummies right. It’s very, very easy.

They do have excellent from support tech, support and customer support. So that’s important, especially if you’re new and you’re, not real techie, and it’s headache free you can. You can go on to this platform and figure it out and it’s not real stressful and I know especially if you’re, not real techie, that can be so stressful if you’re trying to figure something out – and you just want to cry sometimes and with the support and The flow and how easy it is to use with this platform you’re getting your money’s worth if that’s important to you now, let’s look at some of the cons.

Of course, I one of the cons definitely would be that it is pricier. I didn’t list that, but it is pricier, but in my opinion you get what you pay for it like anything else. If you pay low prices, you’ll get less services, you pay higher, you get more! So that’s just the way it is, but from here I have done a review of buffer and sprout social is not as advanced as buffer with the scheduler. So you again want to go into each of them and see now you might get on this one and say you know what this is advanced enough.

I don’t need anything more advanced, so don’t need to be on buffer. At that point, you might want to start comparing prices. Facebook, as of this article, has not allowed people to like your content could be fixed by the time this gets out. So Facebook is always changing their rules. So again, there may be other things that they don’t allow as we go forward alright, so that is it for today and don’t forget to hit the sprout social link below again, I’m not an affiliate for that hit the link and go in and try there 30-day Free trial, they do not have a free account, so if you’re looking for free forever, then don’t even take your time to look because you already know going in that.

It’s about a hundred dollars a month. If that just scares you and you you don’t want to do it, then don’t look at it. Go look at some of the other ones that I’ve listed. So I’m going to also put down below my playlists for social media media management tools. There’s other articles in there that you can look at and I also am offering you a guide to earning income online if you’re looking at this and you’re like you know, I want to make money online, I don’t know where to begin.

I have a free guide. You can click that and look at that as well, and that’s all I got for you today. So of course, don’t forget to subscribe, give me a thumbs up and all that crap, but um I put articles out every day and, like I said, keep them. You know in that window of 10 minutes so that and value your time. So you know if you have any questions asked and I can create articles based on your needs.

This is for you, it’s not for me. So definitely put your comments below. Let me know what you’re thinking, let me know what you need. Alright till I see you on the next article. Thank you for reading

A 2019 traffic generation tool >> Traffic Trapper 2.0

 

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Sprout Social VS Hootsuite (Social Media Management Tools)

Both of them are social media management tools, but there’s a lot of differences and in my email marketing group I had several people. Ask me: what is the difference? These are two of the more popular programs that people use and they just wanted to know.

What’s the difference is one better than the other. Is it just a price thing and it really is they’re both really different, and it really depends on what your needs are and I have started a playlist where I’m reviewing several different social media management tools and you can see the link below so you can go In there and look, but one of the things you need to do before you start, your research is decide.

What am I looking for? What is the platform that I’m using how many times a day and my posting and make sure you even need a platform? And then then, as you start looking, then you can see if it’s meeting your needs and one of the advantages of having a tool is that you can post all in one big chunk of time when you first start out with your new business you’re finding out That, oh, my gosh, there’s all these different tasks that I have to do, and we all do this in the beginning.

We try to do all the tasks ourself and we try to do all of the tasks as daily and what I recommend that you do is start chunking your activities. If you can’t hire somebody to help you if you’re not at that point yet then start chunking. Your activities, and what do I mean by that? What you need to do is decide I’m going to take all day one day and I’m going to post everything into a tool, a management tool where I can put all my posts in there, maybe for the whole month.

If it seems daunting, then only do a month, but you might even say you know what I’m going to do two months. It just depends on how quick you are, but you should be able to get 30 days worth of done in a day, but then they’re done for the whole month. Then you go. Do it again for another month and then in another month. Well then, you don’t have to keep on coming up with new content. At that point, you start recycling in so every 90 days, yep the same posts are going out because people don’t remember what they’re seeing they don’t see, every single post that you put out now.

What you can do to keep it fresh is maybe say: okay, I’m going to recycle everything from three months ago, but here and there I’m going to insert something new and current and that’s okay, but it’s not as time-consuming so that eight-hour job might turn into a Two hour job for you and that’s where you start saving time and that’s where you start building your business, but that’s called chunking your time so think about that for all of your tasks that you need to do for your business.

How much of it can I Chum? I know with articles. I remember when I did my first one. It took me all day long and then I got to the point where I could do two into two in a day and then three and then four and I know people that will sit down and do 20 30 articles in a day. I am not at that point, there’s no way, but they do there they’re so good at it. They know how to focus. They know exactly what they want to talk about, and they just knock them out, and then they might send them to somebody else to post them and everything for them or upload them.

But anyway, that just gives you an idea of what that chunking. Your time is and how that can be a time saver and help you be more organized, more productive, so let’s go ahead and do a quick review of what’s the difference between them. Hootsuite and again, I made a article on each of these to tell you these. You know exactly what they were, so there’s more details, go into the playlist and find them, but basically that ten dollars isn’t true anymore.

I forgot to cross it off, but anyway you. This is the best thing about HootSuite. You have an unlimited number of social profiles. You can put this on as many as you want and and there’s several different ones and you can have access for you and a team member, and this is for their pro account, they’re a bigger account. I think now it’s like twenty nine dollars a month when I just look the other day.

So there is analytic reporting, but with the reporting you do get a free one and then, after that you have to start paying for it. They do have monitoring, publishing tools and unlimited apps that go with it, so you can post on the go. Do it from your phone? It doesn’t have to be from your laptop, so that’s just a quick review of what that does. Alright, so sprout social. I consider it an all-in-one kind of like one-stop shop.

If that makes sense, HootSuite is publishing for you, but they’re not really getting into engage and analyzing things like that and helping you track. People that are following you and things like that. We’re sprout social does do that. They’re. The reporting tools are much more comprehensive and they’re they’re helping you become more engaging as well as just scheduling so that it goes. It goes deeper, but there aren’t as many profiles that it or platforms that it serves.

You can see here that they serve Twitter, Facebook, LinkedIn and Google, so it depends on what you’re looking for so here I have. What does social sprout social have that HootSuite does not sprout, has a cue button for bookmarking and sharing content kind of like buffer does, or you can literally just keep everything in a queue so that you can recycle it and move it around in things like that, Which I love that feature, because I want to recycle my stuff.

It has a CRM tool, I’m for keeping track of your people. What is that? It’s basically a tool where you have a person’s name, I’m just going to say it in layman’s terms. You have a person’s name and anything that you can keep track of them to help. You get to know that person better so think of all the old fashion days, when people would keep like a an index card and put the customer’s name and all the information to help them be able to serve that customer.

So that’s what CRM is and it keeps track of it kind of like an Excel type sheet. It has a very nice design, who’s sweet does not, and all of the analytical analytics are included. Now, I’m going to say free, but they’re included, you don’t have to pay extra to get extra reports. We’re HootSuite will offer you one report in that pro account and this one you get everything, because this account actually sprout social, the lowest account they have is $ 99, where HootSuite is 29, so it just really depends on what you’re.

Looking for now, the nice thing about HootSuite, if you’re massively producing content – and you really need to get it out there and save time – it’s called bulk scheduling and you can do up to 50 posts at a time just hit that button get them out. So if you’ve got a massive amount to do, this probably would be better. The pro account has an unlimited social profile and ass. It’s the pro account I believe it was $ 29.

99. There is an unlimited social profiles I’ll see. I repeated that because many many many of these social media accounts management tools do not have unlimited profiles a lot of times. They’ll say you can only put 10. Some of them are just 3 and the more you get the more you pay. So they right there at the bottom level, they let you have an unlimited amount, which is amazing visually and they were talking about how sprout social is prettier easier to use.

Here’s an example: now this is a I’m going to compare. It really depends on you, but they have like a single column view of all your posts. Ok, so you’ll see Twitter and then you can see all your Twitter posts, so you can’t really see all of them at once. You can just go into one account at a time where HootSuite. No, I like this feature, you can go in its multi column, but you can go in and see all of them at once.

So you see, there’s two different Twitter accounts, two different Facebook accounts and you can see all your posts. What am I posting today? So you can bring up the day and you can see visually globally everything that you’re posting and being a global person. I like that feature, because I want to make sure: okay, I’m really posting well today. Maybe when you were scheduling you might have missed a day or something so it’s kind of like a double check.

You can go back and pull it up in the morning. Okay, we’re good to go and then you move on and do something else, and that would take you all of maybe three minutes all right. So that’s in a nutshell, the difference. It really depends on what you’re looking for. I do have a link for each of them below and, like I said, if you want more details on each one, a more detailed review go go to my playlist, that’s below as well, and it just says HootSuite review and then there’s the social Pro review.

There’s buffer review, there’s sprout social review, there’s all kinds of different reviews down there, but I just wanted to give you an idea of how these were different. Like I said, people were asking and make sure you hit my subscribe button as well. Every day I put out a article for you that will help you to build your business again. It doesn’t have to be affiliate marketing, any business that you’re doing online, all the tools and tips and tricks, and things that I share are things that you will need for your business as well again, thank you for coming today.

Give me a thumbs up if this was helpful. If you have any comments or any questions, go ahead and put those below, and I will be sure to get back with you and again, thank you. I appreciate you taking the time to read I’ll, see you on the next article

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Hootsuite Review (Social Media Management Tool)

Now your next question may be what is HootSuite? It’s a social media management system and what that means is you can pre-plan your posts and have them all scheduled out so that they post. So you could take a day and plan out all your posts for Facebook or Instagram or Twitter, whichever platform that you’re using and HootSuite will post them for you each day.

So you don’t have to keep thinking about it. So you kind of like when your own business in line you want to chunk your work. You want to concentrate on one thing at a time: that’s kind of a little bonus tip for you and then once you plan all that posting out, you don’t have to think about it again until the next month, if that makes sense, so let me go over Some of the features – and you can decide if this is right for you now.

Obviously I’ve got a playlist. I would like you to hit that link if you’re, researching and you’re trying to look at different ones. I am building that playlist in my blog. I want to go over various social media platforms so that you management platform so that you can go in and pick the one that’s right for you. Many people use it themselves and sometimes they start a business and managing stuff for other people.

So that’s. What’s really cool about these tools, you can use them for your own business or you can actually create a business. There are so many ways to make money online. It is unbelievable. Nobody out there should be without money. If you have a computer and Wi-Fi because you can make money online in so many ways anyway, let’s stick with HootSuite I’ll, introduce myself. My name is Vanessa du Bellay and my blog is called affiliate marketing mastery.

I want you to take your life back and start your own business and create your own income until you, you know even possibly have a passive income so that you don’t have to be a slave to somebody else. That’s my passion and I would love that for everybody. So that’s why I’m here? Alright, let’s talk about HootSuite these some of the features they do have a free plan, most tools that you see out there will give you an opportunity to test it and check it out, and I think that’s great because gives you the opportunity to check out different Plans it can be time-consuming, but before you start spending money, you want to make sure it’s the right plan for you and I don’t blame you.

I was the same way every every penny that you have. You want to make sure you’re investing in to help grow. Your business and you’re you’re smart about it now HootSuite does have a free version, the free version you can put use to social media profiles. For instance, if you have an Instagram account and you post on Facebook, you can plan out all of your posts for only two different profiles. Okay, then, to get more, you have to start paying money and I’m going to pull that up for you a minute.

But let’s talk about the pro account. A lot of people. Yes, go in check out the free version, but sometimes they’re really limited like if you are only posting on two platforms. They also only let you schedule 30 posts and that’s nice, but you only get to go a month out. If you are a little bit more of a planner and you want to do more, then you might want to pay for the pro version and it’s less than $ 10 a month.

I personally used to start out with all those free accounts, but now I kind of go into that lower one, because I do have more features and it does make your life easier now. What does the pro account do you have? It gives you an unlimited number of social profiles and then you can actually add one team member and has analytic reporting it’ll go in and tell you hey. This is the best time for you to post, or maybe some of these keywords that you’re using are really good, or maybe some of them aren’t.

So it’s giving you some analytics and use some algorithms in there as well. The nice thing the bad thing about the free account as opposed to maybe the pro account or more is you can’t do a lot of advanced scheduling like I said, you’re limited and also you can’t bring in a team member. So why would you want a team member? Well, if your business is building – or maybe you post a lot, you could hire a virtual assistant, or maybe one of your teenage children or a friend or somebody in the family to come in and post for you and the problem with that.

Is they can’t, you can’t add them to your account on the free account or adjust the pro account? So you you have to decide. What do I need from this platform? What do I need with my posting? I would suggest writing all that down before you go out and doing your research. Now you may say you know what I’m just checking them out. I’r going to do the free versions, that’s fine, but definitely if you already know you have a virtual assistant hired and you have them helping you, then you definitely need to look at the account that gives you the option to do that.

Now, let’s go ahead and bring up the pricing on HootSuite, as of today it does change. I have talked about HootSuite before and noticed. Oh my gosh. All the pricing has already changed. They used to give you free, 5 free social profiles and they lowered it down to two. So let’s go ahead and pull that up. I took it today as of today’s date off of their platform. They have what they call a the $ 29 account where you can have 10 social profiles.

Ok and unlimited scheduling, so you might think well. Why would I want unlimited scheduling honestly, if you could schedule out like six months worth of posts and and leave it there? It would be so easy now, you might say. Oh my gosh, that’s a lot well, I know people that will schedule out 2 months worth and then they rotate those same two months worth of posts now think about it. Not every person is going to see every one of your posts on Instagram every single day.

So if you, if you schedule out a rotation of posts of 2 months or 3 months, even if somebody’s reading, you constantly they’re not going to remember what you post at 90 days ago. So that’s what makes it nice for the unlimited scheduling that you can go in and recycle the posts you don’t have to come up with a year’s worth of stuff. So that’s one thing to look for it. For obviously it says everything is included from the free plan which wasn’t a lot, but you do get some metrics and you get to do some ad spending on there as well.

I’r not sitting here and I’m going to promote the hundred and twenty-nine and all that most of my followers are new, and I just want you to see that you can go in for free and check these out. So that’s basically that up if you up it above the pro account, you can pay as much as thirty dollars a month, and I just want you to see the different programs here and if you go down, obviously they get pretty big if you’re looking at starting Your own business – this is something that you would need you could actually post for other people, and I want to point that out because I definitely am an advocate for people making money online and I like to give you different ideas of what you can do.

So if you love to post and you’re good at it, you’re like how can I make money posting? Well, you can you can start your own agency and start posting for other people, and you would use a social media management system to keep track of everything. And here you can have 35 different profiles, five users and up to ten. Alright, let’s go back, and let me just give you a couple features. One of the features I like about HootSuite is I’m very visual and I like how, if I can see all of my different platforms, so here’s a picture here, you can actually pull it all up at once and actually see visually what you’re, what you’re posting? What’s coming up and what it looks like from one platform to the other – and I like that feature because again, I’m a more global visual learner and and I’d like to see everything and not just the parts.

And that actually is a good feature of. If that’s how you are now, what are some of the pros and cons? You do have that multi-column stream, where you can see everything that is a pro. Not every social media management system has that some of them you have to go in and just click buttons, and you can see different. You know only what you’re focusing on and you can’t see what’s happening throughout the whole month.

It does have apps that you can connect to it. So if you’d like to be on your phone, there are apps that you can connect to your pro to your business, to your system and you can even post from your app from phone and not only from your laptop now, some of the cons they do provide. You with one free report a month, so you can go in and see. I was just telling you there are analytics and it’s even on the free account.

You can go in and see what’s the best time for me to post what are some really good keywords that I’ve been using and different things like that? The problem is, if you want another report, let’s say you looked at that one report and then a week later, you’re, like you know what I tweaked my post. I made some changes. I want to see how much better I’m doing with those posts you have to pay 50 dollars for that report.

As of today, as of the day that I posted this, so that’s that’s not really good. If you have a small business because that can get pretty caught, you start costing a lot of money. There are no content grabbing extensions, and so what that means is sometimes there’s some extensions out there. That will help you build your business, make better posts and there aren’t any of those that they allow in HootSuite.

You pretty much are confined to their system because here’s another way. Sometimes, when you post, you will go out and make your own shortened links, and I know on WordPress – and I have a system called pretty links that I’ve added to my WordPress and I make pretty links so on that link. I can name it. My shortened link is a pretty link and I can name it YT YouTube. Let’s say I’m giving a free course – and I can say free course, free email course and when I promote my free email course on YouTube, I use that specific link and pretty links will actually track.

How many people are clicking that link with HootSuite. You have to use their shortener and it’s called Ally, o WL. I think it is here yet o WL y al Li and you have to stay within HootSuite system and you cannot track because it’s in their system. So that’s a negative, but it may not be important to you when you’re new to track, and maybe you just want to play with it in the beginning and see so in a nutshell that was HootSuite.

I’r going to go ahead and compare HootSuite some to some of the other systems that are out there so go to my playlist, go below to my playlist, it’s right below and click that, and you can see some of the other platforms now, like I said, I’m Building that playlist, it’s I’m, always going to be adding to it. So if this is something that you’re seriously doing some research then keep that link handy.

Of course, I offer you I’m going to offer you a free course as well, where you can go in and step-by-step see. How can I build my business go ahead and click that as well, and then I’ve got the link to HootSuite there. It’s not an affiliate link, I’m not an affiliate with HootSuite. I just want to let you know that I’m just trying to give you some information so that you can go out and start comparing the different systems.

So until I see you again, hopefully that was helpful. Give me a thumbs up drop me. A comment. Ask a question: if there’s something else, you want to know again, that was just a review. It was not a tutorial. So if you want more information, you want to see what it looks like hands on just hit. That link to HootSuite and you get your free trial and they’ll have all kinds of training on there. For you,

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Comment Marketing- Make Money On YouTube Making Comments!

Okay, you didn’t know here we go like and subscribe to. The blog leave a comment on how you market to market you to affiliate marketing T to internet marketing online marketing social media marketing. What do you do? Leave a comment. Tell me what you do, how you do it? Okay. This is a method that I that I know it’s. Some people call a black hat.

It’s not on the level. It’s kind of little sneaky a little sneaky business, but it’s wait if you, if you know, if you, if you don’t have money and you need to get traffic okay, this is a way to do it. Alright. So what you’re going to do is you’re going to in your niche whatever your niche is, you are going to go and find the big guys in your niche, okay, that the ones that have millions of followers? Okay, hundreds of thousands of followers, okay and what you do is you’re going to follow them.

Okay, you know you’re going to follow them and you’re going to subscribe to them. I should say so: you’re going to subscribe to their blogs you’re going to subscribe to their blogs and you’re, going to hit the bell icon right. So you’re going to hit the bell icon up here and you’re going to get notifications of when they put out articles. Okay, so you’re going to be a comment jacking. So what you’re going to do is you’re going to try and get to be the first comment or on the article so as soon as they make the article and it gets released, you jump on that and and you you make a comment you and not just That any comments got to be a good comment, got ta, be you just got to be a little bit of an ass.

Kick kissing comment, little brown, those going on where you know you praise the article praise them. You know what they do, that you follow them, that you, like them: okay, I’ll, give you an example in in the make money online niche. Okay, I have a bunch of guys friended, okay, I’ll expect there is one and he just posted 27 minutes ago. So if I would have caught that right away and made a comment on that now, obviously you make a comment.

Some of you guys are probably saying you know, listen we’re not stupid. You know, if you put it put a link into somebody’s comment on YouTube. It doesn’t get approved as an approved comment. Nobody sees it goes into, you know, expand, folders or whatever, and that’s very true. Okay, so you comment you make you’re not going to put a link into it. Your affiliate link doesn’t go in the comment at the beginning.

Okay, so you make a comment and you kiss ass and you don’t mention your affiliate link and you don’t mention any such thing about marketing or any kind of offer or anything you do you just make a a high praise. A high praise, um post comments say this is John Chris Donnie, okay, John Chris Donnie. I caught him right away. I was the first commenter hey. I love reading your articles, I’m trying to follow you and do what you do keep inspiring me and he replied thanks.

Okay, so because he replied, then I was the first commenter, I’m the first post on the article, so just go to the article. Ok, this is the article all right, I’m going to move over here now, alright. So this is the article him with a pile of money. It’s great stuff. Alright, let’s go down. Show me more there’s my comment right so there’s my comment on the number one comment. Alright and then he commented thanks.

So what you do is this is 23 hours ago, so you wait a period of time so that he approved it. He saw it. He approved it okay, so this is a day ago now, John first, on e, this article has 570 views right now. Okay, he gets thousands and thousands of views so because I’m the first comment people are going to be seeing this comment a lot. Okay, it’s people going to be reading. This comic people scroll down to the comment.

You know every time they read a article. I don’t know if you do, but I know I do it so you come over here and we got it to article so now you can’t put your link in it at first, but you can now so you do that you erase that. Okay, now I have something here already pre-done and do you want to know free traffic sources? Do you need to know where to get free traffic? For me? Do you have no money for traffic? You need traffic.

Everybody needs traffic click. The link in the description for my seven best free traffic sources with a bonus traffic source, okay check it out now did like I subscribe. Okay got my ad copy here. What now so we are going to copy that I shouldn’t have closed it. I’r going to paste that there alright, but now that my links not there, so I’m going to go back go into here. I have links somewhere there’s my builder roll link.

So I’m going to go here. I’r going to use the seven day free trial link is always a good one. People love seven day free trials, my free trials in general and post my link right now save it. No, not only is my comment number one and it’s talking about my business, but Jarvis Thani said thanks: okay, tough! So there you go you not only did you get your blink put in now, if you wanted to make this shorter, so is that your link shows up, but there’s my link right, there’s my link top of the top post and there you go okay, so I Mean obviously, that’s going to drive you some traffic? Alright, so you know, but the only other suggestion is you would want.

Maybe the link to be above here, so I might move the link on slightly. Let’s. Let’s do this, let’s add in it, let’s cut and paste this. Let’s take this on here, cut that now the next Gold Rush and we’ll put the link right there. Okay, so build a real business. 2019 marketing online is the next Gold Rush 7 day free trial. Be the man with the tools of the trade and they will beg to be a prod. They would beg to buy your products who made the money in the gold rush, the miners.

No, it was the guy who was selling shovels, okay and then I’m going to say, sell, shovels alright and we save it alright. So there’s my link above the fold as you will. Alright people everybody’s going to see it now. Turn course Donnie said thanks. Ok, you can’t beat that alright, so subscribe to the blog tricks like that or finding them I’m going to make articles. You know free traffic. This is a number one excellent way to get free traffic cost you nothing and that’s going to be quality traffic now find the big guys in your niche and do the same thing.

Ok, so what we do we file big guys in the niche we subscribe to? Their blogs, ok, we subscribe to the blogs. We wait. We hit notification education as soon as alright. Soon as they’ve put out a article, you get a notification. You jump on that article be the first commenter now, if you’re, the second third, fourth or fifth commenter. That’s pretty good, too. Okay, you want to be the first, but as long as you’re up in the top couple, all right now.

The other thing is you make a really good comment and the person makes it makes a reply to it. It might get posted up higher, okay, it might get pinned to the top. Sometimes that happens. Okay, so you know you make a quality comment. Make a quality comment. Get your comment ranked at the top. Okay, maybe even pinned you know, kiss a little s kiss a little s. You know, I can’t say it any penny. More than that.

All right leave a comment. You know, I know some of you. People are going to say, you know, that’s screwed up, but you did and it’s not right and it’s not fair and and it’s it’s black hat and it’s you know, you’re going to have all kinds of going to call you all kinds of names. But you know whose it really hurt and whose it really hurt. Okay come on. It’s not hurting anybody. Okay, it’s not hurting anybody all right so, like I subscribe to, the blog have a good day.

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How to Use YouTube for Successful Digital Marketing

What’s that, On average YouTube has over 1 billion mobile views a day and on top of that 300 hours worth of article Uploaded in a minute That is incredible, sounds Like a ton of competition, but you can break through, But let’s talk about why Youtube is so important, starting with why we should use YouTube.

Video content is effective, I mean I’m sure you’ve been on Facebook or Instagram or Twitter Whatever you use you’re scrolling along You’re on YouTube right now On YouTube and you’ve caught a article and you get lost in it right. You spend two three 15. 20 Hours, whatever you’re doing The rabbit hole And you’re reading that content, So you already know article is effective, So what’s also cool about YouTube, it helps you build a community And think about it when it Comes to marketing your brand! If you get a large group behind you, that’s sustainable for more success.

Growing, more word-of-mouth! Growing, your business And another thing to keep In mind about YouTube, they are really all about the Subscribe that is key to growing your community, so, while you’re at it go ahead and subscribe to our blog By publishing quality articles really interacting with your followers, it’s really going to foster that community that you were Talking about and make them eager to Wan na share your articles with people that they know And having a loyal audience provides unlimited opportunities to grow and market your products And Emma you talked about mobile in the very beginning.

With that incredible stat YouTube is mobile-friendly. So all those articles look great on mobile And, if you’re not producing Content for that platform, you’re alienating a large population, So I know you’re Asking yourself at home: how do you make money on YouTube? Have you ever heard of the Youtube Partner Program Back in January of 2018 They changed their policy and the policy was all about how you actually can Earn revenue on YouTube Yeah and it’s important to note that you actually have to apply to be a part of this Program and be accepted, So not only is there An application for this, but there’s also a minimum with who is eligible for this as well.

So let’s go through that, Starting with ensuring that you follow the program’s guidelines that you live in a certain country and your blog has over 4,000 public read hours in the last 12 months Also have more than 1,000 subscribers and make sure your account Is linked to Google AdSense, So let’s talk about AdSense and how you can actually Earn money with it So YouTube is a subsidiary of Google and AdSense is a product of Google? That’s how it allows you To make money on YouTube, So these are the ads That pop up on your article, It’s estimated that creators can make anywhere from $ 3 to $ 10 per 1,000 viewer engagements So with some simple math.

If you have 10,000 views on your articles, you can make at least $ 300, Okay, so Nealey. What About YouTube Premium, Because they’re not being shown ads, so if they’re not being shown ads, how is anyone making money Yeah that makes sense? So YouTube actually gives a percentage to those creators based on things like read: Time and viewer engagement, So I would add the Channel Membership feature – and this is a great way to Offer incentives and rewards for people who are tuning In to your blog or becoming a monthly Viewer or subscriber Yeah, it’s just like Patreon.

Basically, So you can also sell products. From your Merchandise Shelf, So if you live in one of The approved countries and have over 10,000 subscribers you can show up to 12 products from your Teespring merch page. Also, I’d recommend enabling The Super Chat function,’cause. What it allows users to do is have their actual Comments pinned to the top, which is pretty cool, Yeah, it’s just like Twitch.

You can also produce sponsored articles Now. What this is is Another brand or company paying you to promote Them on your own article, much like a micro-celebrity Yeah totally and be sure To follow the FTC guidelines and think about your Audience keep them in mind. You don’t wan na just go promotion, crazy,,’cause! Then, if you’re just constantly promoting your content, you’re going to maybe lose That engagement with them So keep them in mind.

They’re Following you for a reason, stick with that, what is it? That they would wan na see What a lot of other Youtubers are doing now on top of all this or, if they don’t even Meet those requirements to join the program, for example, is they’ll, sell their own stuff, They may link off to their own, say, Etsy store or WordPress site or whatever they’re selling Their eCommerce items on and then just promote those So Emma.

If you had your Own YouTube, blog and you were going to sell Something what would that be Jokes, You’re, not getting any money, ( laughs, )! Well, I’m thinking about when you sell on YouTube. I have, for example, a lot of cool vintage pieces, but do you do that on YouTube? Would I showcase the Vintage pieces that I have in a YouTube article and sell it Well for a lot of people, you’re directing them.

Off to another source, Now some people will do That for affiliate marketing – maybe they have affiliates with Amazon and they say “ Cool. Here’s All the equipment I used to create this article,” and link off. Oh, that makes sense. Okay, Or here’s some cool swag of my shirt with my face on it, whatever that looks like For sale, You can use those other revenue, Streams to get that money, So speaking of making money on YouTube, I know I like to think about.

How to make more money so we’re going to talk about Branding marketing and SEO to help you make more money on YouTube Yeah, so getting into Those programs are nice, but you really wan na create a sustainable income and Revenue streams right So let’s talk through a Couple ways to do that: Let’s do it So first off you wan na think about how can you build an engaged following build your audience right And a lot of times I think of first, what’s going to make them unsubscribe just to keep in mind, don’t do That, but also how frequent you should post, I give the same advice with social media.

If you’re only posting Once every three months I’m going to unfollow you There’s nothing there. You got ta, give me something of value. You got ta, keep me tuned in And so think about the frequency and what you’re putting out there when it comes to building your audience, You will also wan na optimize. Your article and your blog, So this is everything From the logo you use that header, you use that trailer, that 30 60 basically ad spot to promote you and your business.

When someone comes to your blog, the titles, you use It’s going to take a lot of research, but it’s definitely worth it because these first impressions last Yeah and it’s so meticulous right. I mean think about how Much time we’ve spent just on the thumbnails, with our articles Too long, Too long I’d also encourage you to think about how to market your brand and your article off of YouTube so cross-promote.

One thing we do is we Take the YouTube articles and we cross-promote them Over to Facebook or Instagram Yeah, we’ll maybe get A condensed version since Instagram takes a minute and says link in the bio Right change the link Links off back to YouTube where they can see the entire article and, if they’re, not a Subscriber they can subscribe, But we would recommend not to put all your eggs in one basket.

So don’t make YouTube your only thing. Remember: MySpace and Vine They’re gone. What happens if YouTube is gone? It’s not likely, but it’s really good to Diversify your attention on all these different Platforms just in case So while these tips Have definitely taught you how to be successful on YouTube. I got ta be honest with you. We have only scratched the surface so be sure to subscribe. To take a deeper dive on YouTube and other platforms, That’s a wrap Like this article.

Add your comments below This. Is The Journey We’ll see you next time,

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Online Marketing

How to Use Facebook for Your Online Business

What’s up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.

Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.

I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.

When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’s entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.

I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’s Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.

So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.

Definitely I would even a minute is good and also doing behind the scenes footage. That’s one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.

Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.

What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.

That’s a really good point. Thank you for bringing that up. It’s usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’s you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.

That’s a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.

Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.

Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.

Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.

This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off

 

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Online Marketing

The ONE Internet Business Idea That Pays the Most

I want to talk to you about the one thing, the absolute one thing this is going to help propel your online business to the next level and we’re going to do it like a total boss. Now, if you’re not familiar with my articles, you know I like to talk about the total boss. Lifestyle, and all that is, is just allowing you to become really the boss of your life being able to do the fun things that you want in life and just being able to have fun with your family and friends.

https://m.youtube.com/watch?v=w7nVoOGyNnk

Go travel, do whatever you want and being able to do that with your own online business, to where you you can bring in passive income, and you can bring in you know, a lifestyle that you really want, and I’m going to show you one simple strategy right Here on this article, that’s going to help you propel your business now before we get started with that hit the subscribe button that and hit that Bell option right there on the subscribe button.

That way, you get notified of all of the new articles that I come out with to you on a daily basis. So if you’re, if you’re online and you’re looking to create a passive income for yourself, you can do that online. You can do it with affiliate marketing, you can do it with you know. You can deal with e-commerce, there’s all kinds of things that you could do online and in fact all of them are going to work.

I mean you got Amazon FBA. You got affiliate marketing, you got network marketing, you got Shopify, there’s ecommerce, there’s all of these great amazing things that you can do and all there’s a ton of people there that are really successful at them, but there’s the funny it’s not really funny, but the one. I guess the one crazy thing is is that when you see a lot of the articles or see people coming online, you see the success they’re having it’s a very small percentage of people that are there having success with that.

There’s really one thing that they’re doing and you can and you can see it in their marketing. You can see in their business. You can see what they do online now. One thing is going to be consistency: okay, it’s what you do on a daily basis and I know you’ve probably heard of consistency before and you or maybe having before. But consistency is just doing small little things over and over again every day, no matter what and that’s what separates people that are going to have success and people that aren’t going to have success.

And if you’re wanting to have success online, you want to have a business going and you want to get it up and running. Consistency on a daily basis is going to be you’re single, most thing: it’s going to help you propel to the next level. You know how many times did we’re on Facebook, and you see somebody there promoting something and then, like two weeks later, they got something new they’re promoting and then you know a month later, they’re promoting something else and there’s just there’s no consistency with it and it Shows up, and it just looks, doesn’t look right and that’s what happens.

Is a lot of people do that and they bounce around from bounce around something a thing and they never really get anything going and I’m not even talking about consistency and one thing to your marketing: I’ve talking about consistency in your marketing in general. So, every day, there’s certain things that you you have to do and everything you have to do online. It’s going to be number one, creating value for other people.

You have to get out there and you have to create value for the people in order to people to attract to your business online, whatever it is, and your business online has a certain. You know it has a certain solution to somebody’s problem. This and this could be an affiliate marketing if you go to you know if you’re going to get into Clickbank, and you find an offer that you like that’s, going to be in the fitness niche right, that has high gravity and people are making money with it.

You want to promote that you’re solving a problem, you’re solving a problem that somebody has somebody, that’s overweight, something! That’s that’s not happy with themselves. Somebody wants to lose weight. Somebody wants to look, look better and feel better. You take that clickbank offer and you put that in front of them. That is a solution to their problem, but you have to get people to you know: you’d have to get out there and create value first in order to people to really understand what it is that your solution is that you’re trying to solve the way you can Do that is you can do it with youtube articles like this? You can do with blog posts.

You can do it with reaching out to people on Facebook. You can find people on Facebook that are that. That would be interested in your products or services reach out to them on a daily basis, but the consistency comes like this is every day you have to do things so, for me, I’d do a article every day. I’ve been doing this for the last eight months. I haven’t missed a day and I’d. Do it all the time, and you know my I was I used to not really have the discipline to do that.

I started my youtube blog way back in 2011 and I remember at that time I was going to be consistent with my articles and I there was a few times along that path. Where I jumped into YouTube articles – and I would do some and then a couple weeks later – I would be going on to the next thing and I’d used to do this for a long time. The thing about creating consistency within something that you do. It opens up a lot of other disciplines in your online business and in order to really get it going and succeed like with these articles, you have to have a lot of value out there on the internet, because there’s so many people out there that are creating Value and you have to stand out and you got to really push to the next level and get your your value out there I mean with you know: if you have an Instagram page, you got a post every day.

Maybe you post two or three times a day. It’s got to be consistent now the thing is, with consistency also comes this mindset of your mind. That starts playing tricks on you. It starts to tell you that what you’re doing is not it’s not good or it’s. You know go, try something else and you get sidetracked and you start working on different things that aren’t going to really help you succeed. So, if you’re, if you’re creating articles every day for the first three or four months, if you created articles, nobody’s going to read your articles, there’s going to be likely one or two people are going to read your articles.

So you have to come out the next day, knowing that nobody’s going to read your articles, but the great thing about YouTube is that your articles stay inside of YouTube forever. So people could come back and read your articles that you created two years ago. So consistency is going to help you stand out. I remember you know Casey nice dad he’s a huge YouTube or online and he was. He was telling a story that the first five years, I guess on his YouTube blog.

He acquired five hundred thousand subscribers, which is huge. Then he said, and he was he was posting a YouTube article, maybe once a week, maybe maybe once every two weeks, okay and he required 500,000 subscribers. He said that he started posting every day. You know a article. Every day, and then that next year after the fifth year so was six year, he acquired 500,000 more subscribers to his YouTube blog.

What did he do? He just became consistent. He came became more consistent in his articles. You can do the same thing if you’re doing a blog, it has to be consistent over and over and over again, you look at John Chow John Chow calm. His consistency with blogging was, you know, he’s making millions of dollars now, but he talks about his first. Eight months of blogging, nobody came to his blog. Nobody was there, nobody bought his.

You know nobody clicked on his affiliate links. Nobody was even there, but after eight months he started to start seeing some money coming in and now he’s. You know he’s like eight years into blogging and he makes a million dollars a year because of all those blogs that he’s created in the past and he was consistent every day and he still does it every day. So daily consistency is going to be your key to success.

Doesn’t matter what platform you’re Adam you could be on Facebook, but it has to be something that you create value to. You know if you go and – and you you know – are commenting on people’s. You know. If you’re not really creating value on certain social media platforms, then you’re, not that’s, not consistency so like liking. People’s posts on Facebook is not being consistent. That’s not creating value, but if you create a post that helps somebody in a certain way, if they’ve they want to learn about marketing and you create a article on how to create marketing and you put it up there, you create value for somebody.

Now people are going to be interested in what it is that you have to offer so consistency every day. So what I want you to do is sit down with yourself and I want you to say: okay, I’m going to do something every day. One thing: just one thing: I’m going to do every day it can be make a article, it could be create a blog post. It could be. You know, reach out to ten people on Facebook, new new people on Facebook.

Anything like that. Every day you have to do it and it has to be done. You know three months into it when nobody responded to you nobody’s reading your articles nobody’s looking at your blog nobody’s getting back to you. You have to step up the next day and continue to do it because, eventually, what’s going to happen, is just it’s going to start the snowball it’s going to start to eventually pick up, I used to grow up in Ohio and when we used to make snowman You have to you know you snowman, have the the big big giant you know base, but in order to get that base going, you had to pack really tight snow and then you had to you had to work it right.

You had to work it in the snow and eventually it started to roll and roll and roll and become easier and easier. But at the beginning of packing that little tiny snowball you had to pack it tight and you had to really push into that snowball and then eventually it started to go, and then you have this giant. You know this giant snowball that you’ve all you can do you just you can just like roll it and it’ll just cumulate, bigger and bigger and bigger, but to get it started, you had to really work it.

You had to work at heart. That’s what you’re going to do on a consistent daily basis, alright, so find one thing and just stick with it: just do it every day. If you want to do other things, and you want to you know, you know start one thing and stop with it. Another thing: that’s fine, but just one thing you’re going to do every day you have to be consistent with and you have to you know I used to get over and over and over again show up and you will be successful.

So that’s going to be the one thing: that’s going to help you propel your business. If you like this article click on the like button also share with your friends comment below. Let me know how I can help your business. This is Tyler Pratt. Hope you enjoyed that and we will see you on the next one.

Website design packages are a great way to improve your digital marketing image.

 

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Online Marketing

How To Increase Website Traffic Intro

In this four-part series, I will cover all the fundamental free and paid tools that I use to drive traffic to my website and as well as my customers websites. I will avoid using technical terms and make this series easy to follow, so that a complete beginner will be able to follow along and by the end of the four steps series here will have a good grasp of how to actually promote your website.

Your small business website, so starting out module number one. Will you will cover Google Analytics now? What is google analytics? Google analytics is a free tool that shows you who, what where, when who is on your website and very important first thing in order for you to get better with driving traffic and knowing exactly what’s what’s working? What’s not working is having a full set of metrics available to show you the traffic on your website.

You need to be able to measure that, in order to know what works and what does not. Secondly, we will cover keyword, research. I will show you another free tool. What is a keyword, keywords or key phrases are very important for a couple of reasons when you’re targeting customers in the search engines, search engines need to know certain keywords or key terms to know exactly what your website is related to vote and also when you’re targeting Customers, when you’re using pay-per-click advertising, you need keywords and certain keywords will perform better than other.

Certain keywords will be used to, for example, somebody in the market looking to buy landscaping would be you know your cities, let’s say New York’s best landscaping company there in the market to buy some services landscaping services. So you want to target those keywords. That’s a keyword! So I’ll show you exactly how to find those keyword, how to know what kind of volume is available in those keywords in your particular market and moving on from there with keywords, the third module is pay-per-click advertising now pay per click.

Advertising to me is is the way to go. It’s paid targeted traffic to your website, targeted, meaning people in the market. Looking for your services, that you provide your your business you’re, an auto dealer and you’re trying to sell cars, trucks whatever, and you can target and you’re in this city of, say, 30,000 people. You can narrow it down to just people in your city and target people that are doing searches for used vehicles set and bang right at the top of the search results.

A ad for your company will appear and a good chance of beings that set up at the top of the search results that they will click on, and now you only pay if people actually click on your ad. So, for example, of a landscaping company that I do pay per click, advertising for was able to land a multi, ten thousand dollar annual contract from the Civil three-dollar at. So not all out some some ads – or you know, 30 40, 50 Cent’s.

Some ads can be as high as per click could be very high if you’re a lawyer, for example, but in general, most ads pay-per-click ads if they’re clicked on you know one or two dollars and I great lead somebody’s in the market. Looking for your services in your city, it’s a small investment to make to possibly gain a new customer, so I will cover pay-per-click advertising all the best practices, things to avoid things that I’ve learned, spending, tens and thousands, tens and tens of thousands of dollars in pay-per-click Advertising made tons of mistakes along the way and I’ll pass on my my learning curve on to you and a whole bunch of resources for pay-per-click advertising, to promote your small business in your local market and, last but not least, the fourth module will cover.

What’s called Google my business now, Google, my business if you’ve ever seen, you’ve done a search in for a local service, let’s say a painting company, so yeah. I live in New York and I’m looking for New York painting company, I type in all of a sudden. You see this map up here and all of these different businesses are listed in a few businesses are plotted out on the map. How do you get your business on that now? That’s called Google, my business so we’ll review Google, my business, how it works, how to get set up and again some fundamental points: do’s and don’ts with Google, my business.

So those are. The four modules will cover to get your small business up and going so people can actually find you in these search engines. Now. One thing I do want to disclose: I’m not affiliated with Google, I love google. They have fantastic tools. I just want to disclose that. I am not affiliated. I am in this article promoting a lot of their free tools. They’re pay-per-click advertising also Bing also has a similar suite of tools.

If you’re, if you prefer to use Bing you, you can follow this tutorial and apply it a lot of these tools at tipping as well. You can research and look for those, but for the purpose of this tutorial I will be using the google tools beings. They do dominate the market share, so just fall along. I’m ready if you’re ready. Let’s get down to business.